hk tourism board countdown

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Hong kong’s largest ever new year countdown firework musical to welcome 2024.

(Hong Kong Tourism Board provides satellite live feed and social media livestreaming of countdown celebrations at Victoria Harbour. Scroll down for details.)  

TORONTO, Dec. 28, 2023 (GLOBE NEWSWIRE) -- As the world eagerly anticipates the arrival of 2024, all eyes will turn to Hong Kong for the city's largest New Year's Eve firework display on December 31, 2023 (Sunday). Set against the iconic Hong Kong skyline, spectators will be treated to a 12-minute firework musical, surpassing any previous New Year's Eve displays in the city in both coverage and duration.

As the clock inches closer to midnight, the façade of the Hong Kong Convention and Exhibition Centre (HKCEC) will be adorned with a large-scale countdown clock. At midnight, the numerals 2024 will light up the harbourfront building, setting off a synchronized extravaganza featuring a breathtaking display of fireworks, a harmonious blend of artistic fusion music and a vibrant light show. This spectacle will fill audiences worldwide with hope and joy as Hong Kong sets the stage for a remarkable beginning of 2024.

The fireworks will take audiences on a captivating journey through the four seasons, symbolizing the cyclical nature of life and the promise of new beginnings. From the serene beauty of winter to the vibrant colours of summer, the pyrotechnics will embody the essence of each season. The accompanying music, thoughtfully curated to enhance the immersive experience, will evoke the mood of each season and further enhance the spectacle.

The grand countdown will ignite a mesmerizing audiovisual experience, blending energetic electronic beats, enchanting classical melodies, and the rich timbres of traditional Chinese instruments. This artistic fusion of music represents Hong Kong's unique blend of old and new, bridging Eastern and Western cultures in a captivating display.

To enhance the atmosphere to its peak at midnight, a pre-show wish-making session will occur every 15 minutes from 11:00 PM (10:00 AM EST, 7:00 AM PST). Pyrotechnics will shoot from the rooftops of three prominent harbourfront high-rises on Hong Kong Island, illuminating the sky in four colours, symbolizing love, health, happiness, and wealth for 2024.

The New Year countdown spectacle will be shared with viewers worldwide, extending the celebration's global reach through satellite broadcast.

Information of Video and Image Download

Members of the media can download photos and videos from the below link:   https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=1343&categoryTypeId=2&cachedCriteria=1

Reference images of Hong Kong New Year Countdown Celebrations are available for download at the link above.

Post-event video footage and photos of Hong Kong New Year Countdown Celebrations will be available for download from January 1, 2024, 03:00 Hong Kong Time (December 31, 2023, 14:00 EST/ 11:00 PST).

Information of Satellite Live Feed of “Hong Kong New Year Countdown Celebrations”

1. Details of Satellite Feed for Broadcasters:

IntelSat 34, 55.5 degrees West (covering the Americas)

Programme name: New Year Countdown Event

On-air date & time: 31/12/2023 (10:45-11:12AM EST/07:45-08:12AM PST)

Satellite: IntelSat 34 (55.5°WEST) / C-band

Transponder: 15C Slot B (9MHz)

Uplink Frequency: 6275.523 MHz (Horizontal)

Downlink Frequency: 4050.523 MHz (Vertical)

Symbol Rate: 7.2 Msps

Video Format: HD 1080i / 59.94 4:2:0

Aspect Radio: 16:9

Audio Assignment:

Program Mixing (L Stereo) (MPEG1 Layer II)

Program Mixing (R Stereo) (MPEG1 Layer II)

Modulation: DVB-S2 / 8PSK

Roll Off: 0.2

Encoding Bit Rate: 14.0 Mbps (MPEG4 H.264)

Encryption: NIL – Free to Air

2. Details of Social Media Livestreaming:

Social Media Platforms

Photo Snippet:

A Media Snippet accompanying this announcement is available by clicking on this link.

HKTB “Hong Kong New Year Countdown Celebrations” to Welcome 2023 Together with the World

• Online and TV audience can get prepared for the countdown moments with a 3D animation celebrating the city’s diversity and dynamics as the short film hypes up the countdown ambience with rhythmic drumming, dancing fires and exciting music.

(Concept mock-up)

• In the last 30 seconds of 2022, all heads will turn to Victoria Harbour as the harbour-facing façade of the Hong Kong Convention and Exhibition Centre (HKCEC) becomes a gigantic countdown clock once again this year, bidding farewell to the old and welcoming the New Year with the Hong Kong public.
• The public can watch the display along Victoria Harbour.
• Enhanced edition of a 10-minute A Symphony of Lights will roll out as Hong Kong steps into the new year. Buildings and landmarks along the coastline of Victoria Harbour on Island side will put on a pyrotechnic display with dancing laser beams and dancing lights. Together with the colourfully lit Star Ferry fleet, Victoria Harbour will come to life in vibrant lights and music.
• HKCEC will also display the texts of “2023” and a series of blessings to kick start the New Year and send our blessing to the world.

The Celebrations will be fully broadcast live on free local TV channels, as well as the website and social media platforms of HKTB. Viewers can also share the countdown moments in the comfort at home with friends and family.

The Hong Kong Philharmonic performed in synchrony with the stunning A Symphony of Lights, at an outdoor concert in the West Kowloon Cultural District. (Photo: Business Wire)

Release Summary

Hong Kong's thriving art scene was front and center at the 2022 New Year Countdown Celebration at Victoria Harbour.

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Hong Kong Tourism Board’s spectacular new year countdown celebration to welcome 2024

Hong Kong Tourism Board announces grand “New Year New Legend” fireworks, featuring a 12-minute, season-themed display over Victoria Harbour.

As the world anticipates the farewell to 2023, the Hong Kong Tourism Board (HKTB) is bringing to Hong Kong’s grandest-ever “ Hong Kong New Year Countdown Celebrations ” to welcome 2024 with the biggest and longest New Year countdown firework musical display the city has ever seen.

With the world-famous, panoramic Victoria Harbour as the stage, the 12-minute festive display, themed “New Year New Legend”, will span 1,300 metres, from Central to Causeway Bay, surpassing all previous editions in Hong Kong in both scale and duration. Launched synchronously from five barges in the harbour, the fireworks will take the audience on a captivating journey through the four seasons of winter, spring, summer and autumn, presenting a brilliant, rich audio-visual feast, from silver winter snowflakes to an energetic, colourful summer.

As the clock inches closer to midnight, the façade of the Hong Kong Convention and Exhibition Centre (HKCEC) will be adorned with a large countdown clock. At the stroke of midnight, a brand-new musical arrangement will draw up the curtain for the 12-minute display. As the vibrant fireworks light up Hong Kong’s iconic skyline, the thematic music, blending various genres of music, including electronic, Western classical and Chinese instrumental, will fill the air, perfectly showcasing Hong Kong’s East-meets-West cultural appeal.

To enhance the atmosphere in the build-up to the peak at midnight, there will be pre-show wish-making sessions every 15 minutes from 11 pm onwards. Pyrotechnics will shoot from the rooftops of three prominent harbourfront high-rises on Hong Kong Island, illuminating the sky in four different colours, symbolising love, health, happiness and wealth in the New Year.

The full New Year countdown spectacle will be broadcast live on local TV, HKTB’s Discover Hong Kong website and social media platforms. Highlights of the event at the scenic Harbour will also be shared with viewers worldwide through satellite broadcast, allowing those outside Hong Kong to celebrate the city’s unique joy, festivities and energy together.

Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Hong Kong To Debut 12-Minute Musical New Year Countdown Fireworks Show

The Hong Kong Tourism Board announced that this year’s New Year’s fireworks show will be 12 minutes long , and launched from five barges positioned across a 1.3 km stretch between Central and Causeway Bay — making it the “the biggest and longest New Year countdown firework display the city has ever seen”.

The countdown will revolve around the theme ‘New Year New Legend’ , and will take spectators on a journey through the four seasons of winter, spring, summer, and autumn. Onlookers will get an audiovisual display that will include silver winter snowflakes and colourful summer imagery.

In the run-up to the fireworks display, a large countdown clock will appear on the façade of the Hong Kong Convention and Exhibition Centre in Wan Chai. When the clock strikes midnight, audiences will hear a new musical arrangement combining various genres of music — including electronic, Western classical and Chinese instrumental — that will play during the show.

There will also be special displays — called ‘pre-show wish-making sessions’ — every 15 minutes from 11pm onwards. Pyrotechnics will shoot out from the rooftops of three prominent harbourfront high-rises on Hong Kong Island, illuminating the sky in four different colours.

The city’s tourism board also premiered a new 10-minute-long fireworks display as part of its Hong Kong WinterFest celebrations. The show — which takes place every weekend in December as well as during the Christmas holidays — features the HK monogram that was a part of the  Harbour Chill Carnival  fireworks display in the summer, as well as Christmas trees and present boxes icons created especially for this year’s Yuletide festivities.

Hong Kong’s iconic fireworks displays, which have been cancelled every year since 2019, made comebacks over the past few months, starting with the 23-minute National Day show that took place on October 1. The annual Lunar New Year fireworks display will also return on February 11 for next year’s Chinese New Year festivities.

Hong Kong Disneyland will also stage its  first New Year’s Eve countdown party  on December 31 in front of the Castle of Magical Dreams. The park will host a special live performance with Disney friends and a ‘Momentous’ Nighttime Spectacular experience to welcome 2024.

Image credits: Hong Kong Tourism Board

From the Middle East to the Far East and a couple of places in between, Anjali has lived in no fewer than seven cities in Asia, and has travelled extensively in the region. She worked as a lifestyle journalist in India before coming to Hong Kong, where her favourite thing to do is island-hopping with her daughter. You can check out her musings on motherhood, courtesy her Instagram profile .

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New Year 2024: Hong Kong Tourism Board promises largest fireworks celebration ever, here's where to watch it LIVE

On 2024 new year's eve, hong kong will be transform for the largest "new year, new legend" fireworks extravaganza. here's where to watch it live.

On New Year 's Eve (31 December), the Hong Kong Tourism Board (HKTB) will present the largest-ever New Year Countdown Celebrations with the theme "New Year, New Legend" to the local public and visitors around the world. This year's countdown firework performance promises to be the largest in size and longest in duration. Gather around Victoria Harbour with us and welcome 2024 together under the brilliant fireworks. Dane Cheng, Executive Director of the HKTB, said, "The Hong Kong New Year Countdown Celebrations is one of Asia's most captivating countdown events, and has long been widely covered by the Mainland and international media and attracted large crowds to the performance. This year's celebrations will be the largest that Hong Kong has ever seen on New Year's Eve. Together with an East-meets-West musical, the performance will surely attract large crowds to enjoy the performance in person. I believe that this dazzling audiovisual extravaganza in Victoria Harbour on New Year's Eve will boost the lively, vibrant night-time ambience across the city while showcasing Hong Kong's unique appeal to the rest of the world."

Largest-ever firework spectacle created by a world-renowned team

On New Year's Eve, when the countdown clock strikes midnight on the wall of the Hong Kong Convention and Exhibition Centre, Victoria Harbour will be transformed into a grand for the "New Year, New Legend" fireworks extravaganza. The fireworks will span from Central to North Point, covering a distance of 1,300 metres and lasting for 12 minutes. The fireworks choreography was designed by Liu Lin, Fireworks Project's Chief and Director of Fireworks Operation of the 2008 Beijing Olympic Games. The performance was inspired by the changing of seasons, leading the audience on a journey from winter through spring, summer and autumn, then greet winter again as the seasons repeat in a circle of life. Liu said, "The countdown firework performance demonstrates the optimism and diligence of the people of Hong Kong, who inspire boundless vitality and innovation, and have given birth to one legend after another."

To provide a better three-dimensional effect, five barges with 16 floats will be deployed in two layers to launch the fireworks from different angles and heights. This will fill the night sky and the harbour with a glamourous, spectacular, sensational feast. The sonata accompanying the fireworks is a new arrangement by renowned musician Chiu Tsang-hei, combining various elements of electronic, classical and Chinese instrumental music. In the middle section, internationally renowned violinist Yao Jue will perform a new arrangement of a classical piece, perfectly demonstrating the glamour of Hong Kong's East-meets-West cultural fusion.

The firework performance has five sections: a prelude, three scenes and the finale (the conceptual photos are for reference only):

Make a wish under the brilliant rooftop pyrotechnics

Starting from 11pm, rooftop pyrotechnics will be set off every 15 minutes at three iconic landmarks on Hong Kong Island: Harbour Centre, Harcourt House and Cheung Kong Center. Make your wishes for love, health, happiness and abundance under these brilliant pyrotechnic stars! New vantage points from Kowloon and Hong Kong Island

In addition to the well-known vantage points along the Tsim Sha Tsui waterfront, the Central harbourfront and Golden Bauhinia Square in Wan Chai, the opening of new seaside facilities means the public can enjoy this year's countdown from additional locations. These include the waterfront promenade in West Kowloon Cultural District, the Wan Chai Harbour Chill waterfront promenade, and extending to the East Coast Park Precinct in North Point. Sound systems will also be set up at each vantage point to allow the audience to fully enjoy the firework music. Additionally, Radio 2 of Radio Television Hong Kong (RTHK) will simultaneously broadcast the show's soundtrack, enabling the public and visitors to enjoy this audio-visual celebration feast at various locations along the harbour.

The "Hong Kong New Year Countdown Celebrations" will be fully broadcast live on various platforms, including the HKTB's official website (discoverhongkong.com), social media platforms (the HKTB's Facebook page and YouTube channel), and ViuTV 99 and its website and mobile app. The HKTB will also broadcast the celebrations in other countries and areas through satellite broadcast to share Hong Kong's festivities with audiences around the world.

To facilitate the smooth staging of the event, traffic control measures and road closures will be implemented in phases in Central, Tsim Sha Tsui and Wan Chai on New Year's Eve. For sea traffic, sailings will be suspended in central Victoria Harbour and services at Kowloon Public Pier will also be suspended. Members of the public are advised to refer to the announcements by the relevant government departments.

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HONG KONG - China's Hong Kong Special Administrative Region on Friday held a series of activities including countdown to ring in the year of 2022.

The Hong Kong Tourism Board brought back a physical New Year countdown event, staging its first-ever outdoor countdown concert in West Kowloon Cultural District.

The Hong Kong Tourism Board brought back a physical New Year countdown event, staging its first-ever outdoor countdown concert in West Kowloon Cultural District

The concert featured a star-studded cast with young singers, music groups and the Hong Kong Philharmonic Orchestra, who presented a culturally refreshing performance of classical and pop music. A total of 3,000 free concert tickets were given to the public through a lucky draw.

The whole event was broadcast through television networks and the internet to reach audiences around the world.

The M+ Museum, commissioned in November as a new cultural landmark of Hong Kong, displayed on its giant facade a countdown clock visible across the famed Victoria Harbour.

The HKTB events were also part of the activities to mark the 25th anniversary of Hong Kong's return to the motherland in 2022.

"I am very happy today to welcome the new year together with my family in a peaceful evening," said a resident, identifying herself as Fung, who celebrated the new year's eve with her parents at the Central Harbourfront Event Space.

Her father said Hong Kong had undergone great changes in 2021 by returning from chaos to order, adding that his wish for Hong Kong in 2022 is that the HKSAR can focus on economic development and address the livelihood issues of public concern.  

New Year's Eve in Hong Kong

• New Year's Eve

The New Years's Eve fireworks are back in Hong Kong this year and will be ready to welcome 2024 with the iconic flair and splendor our beautiful harbour is so well known for. They promise to be as spectacular as ever, watching as thousands of bright lights explode over the skyline is simply a mesmerizing experience... The Hong Kong New Year Fireworks and Countdown celebration has traditionally been one of the premier and most anticipated events of the year, check for yourself, this is what we have been missing for the last four years!

Get ready to party away and ring in the new year with a bang!

Here is a guide to the best FREE vantage points to watch the fireworks, fireworks cruises, restaurants, bars and hotels with fireworks views... Details are still trickling in, here's what we know so far of this year's celebrations to welcome 2024.

• New Year's Eve Fireworks
• Best FREE places to watch the Fireworks
• With Kids? New Year's Countdown at Hong Kong Disneyland!
• Where to Stay and Celebrate the New Year: Hotels with Harbourview Dining, Countdown Parties, Free Flowing Bubbly and Fireworks

NYE Fireworks Cruises

More new year's eve offers, bashes, parties....

• Hotels With Fantastic Fireworks Views
• Restaurants and Bars with Spectacular Harbour Views

Latest New Year Countdown news from the HK Tourism Board .

New Year's Eve Fireworks in Hong Kong

The Fireworks will be held at midnight December 31, 2023 and will be the longest ever New Year's Eve fireworks display so far. We will be treated to a whole 12 minutes of a synchronised "pyromusical" including fireworks, pyrotechnics, music and lights, all beautifully choreographed.

The Countdown starts 60 seconds before midnight, with the focal point of the countdown reflected on the facade of the Hong Kong Convention and Exhibition Centre

The fireworks will be launched from the barges set up in the harbour, lighting effects and fireworks shoot out of rooftops of buildings and landmarks on both sides with many exploding high in the sky above Victoria Harbour. The numerals "2024" and New Year blessings will of course be displayed on the facade of the Convention Center.

"Shooting Stars" and bursts of shimmering lights will be launched from rooftops of skyscrapers around the harbour every 15 minutes as we get closer to the countdown.

You can practically watch the fireworks from just about anywhere in Hong Kong but you need to stake out your viewing place waaaay before midnight as most public places will be packed, and remember, road closures start as early as 6:30 pm.

When?: December 31, 2023 - Countdown starts 60 seconds before midnight. Where?: Anywhere within view of the harbour. How much?: Free! at all public viewing areas.

What if you can't be here? The HKTB will be live streaming the countdown on its Facebook page and DiscoverHongKong YouTube Channel so be sure to tune in!

Where are the best spots to watch?

Which side of the harbour? As a general rule, you should watch from whatever side you are staying and plan on walking. Trying to catch a taxi or the packed MTR on the way home when every one else is also trying to do the same is quite challenging to say the least.

Also consider whether you want to have the focal point of the countdown in view or just want to enjoy the fireworks. The focal point is normally at the Convention Center, so best view if you want to watch that is from the Kowloon side .

One of our favourite spots to watch from Kowloon in Tsim Sha Tsui, you can watch all along the Tsim Sha Tsui Promenade from the Star Ferry Terminal to the New World Centre in the East.

Another popular vantage point for fireworks is the Hung Hom Bypass which is closed to traffic between Salisbury Road and Hung Hom Road, and the Hung Hom Promenade.

If staying in the Hong Kong Island side, consider the area around the Convention Centre and Bauhinia Square or anywhere along the Central Waterfront Promenade that extends from the Central Star Ferry Pier to Tamar Park and has elevated walkways for great views.

Here are more free vantage points, map and tips for enjoying the fireworks !

New Year's Eve Fireworks Cruises

Watching the fireworks from a Harbour Cruise in the middle of Victoria Harbour as the entire sky lits up and splashes of colour and light explode all around you is truly a once-in-a-lifetime enthralling experience. There simply are no words to describe it.

Another plus besides the front-row fifty-yard-line awesome views is the fact that you avoid the crowds and, this is a big one, there will be free-flowing drinks AND toilets available...

New Year's Eve fireworks cruises are extremely popular, so needless to say, you need to book as soon as you firm up your plans as they sell out quite quickly!

NYE Fireworks Cruise, Open Bar

70 ft. Yacht Dinner and free flowing beverages

When?: Meets at pier for check in at 9:00 pm Where?: Meeting point at Kowloon City Ferry Pier Disembarks at Causeway Bay Typhoon Shelter How Much?: US$ 429

›› More Info and Booking: NYE 2024 Dinner and Fireworks Cruise

NYE 2024 Fireworks Cruise, Buffet Dinner and Open Bar

86 ft. Deluxe Yacht Buffet Dinner and Free-flow Moet champagne, beverages Vegetarian / halal available on request Ages 18+

When?: Check in starts at 8:30 pm Where?: Meets at the Revitalised Causeway Bay Typhoon Shelter How Much?: US$ 380

›› More Info and Booking: 2024 NYE Fireworks Cruise and Buffet Dinner

2024 New Year's Eve Fireworks and Dinner Buffet Cruise

Open Bar alcoholic and non-alcoholic beverages Snack and countdown gift Family-friendly, all ages welcome

When?: Departs 10:30 pm Where?: Departs from Sai Wan Ho Public Pier How Much?: Adults US$89 / HK688, children (2 - 12) US$89 / HK688, infant (0 - 1) US$12 / HK$100

›› More Info and Booking (Choose the Fireworks Display Victoria Harbour Night Tour Option)

New Year's Eve Fireworks Cruise on Western or Chinese-styled Yacht

Fireworks Cruise aboard Chinese-style Yacht or Western-style Yacht Light meals and alcoholic and non-alcoholic drinks Grand finale lucky draw

When?: Boarding at 9:00 pm Where?: Departs from Central Pier 10 Returns to same dock right after the midnight fireworks. How Much?: US$152-US$178 / HK 1,188-HK 1,388

›› More Info and Booking: 2024 NYE Fireworks Cruise

›› More Offers for New Year's Eve 2024 Countdown and Fireworks Cruises

New Year Fireworks at Sky100

Certainly an experience to remember! Sells out quick! Ride up the double decker elevators at Hong Kong's tallest building straight to Sky100 Observation Deck where you enjoy spectacular 360-degree views of the Hong Kong skyline, famous Victoria Harbour and the stunning fireworks with a live band. One glass of sparkling wine or free drink included with the New Year Fireworks package One set party favor Quick and easy entrance with this e-ticket admission

When?: Event Hours: 9:45 pm to 12:30 am (Last entry at 11:30 pm) How Much?: HK$698 / US$87 ›› More Info and Booking: 2024 New Year's Eve Countdown at Sky100 Select the NYE Countdown Party option.

New Year Fireworks at Star Ferry Pier

Star Ferry has added two fantastic locations for fireworks viewing from their own Ferry piers at Tsim Sha Tsui and Wanchai, could not be more convenient! At the Tsim Sha Tsui side you will be watching from the ample Star Ferry Harbor Cruise Waiting Area, this has the most spectacular views of the Hong Kong skyline At the Wan Chai Star Ferry Pier you will be watching from the Rooftop with its super wide 270-degree view of Victoria Harbour. One of the launch barges is right in front of the Ferry Pier Refreshments and snacks included Quick and easy entrance with this e-ticket admission

When?: Event Hours: 11:00 pm to 1:00 am How Much?: Adults HK$388 / US$49, Children (3 - 12) HK$388 / US$ 49, Children 0 - 2 FREE ›› More Info and Booking: 2024 New Year's Eve Fireworks at Star Ferry Pier Select the Tsim Sha Tsui or Wanchai option.

The First Ever New Year's Countdown at Hong Kong Disneyland!

On New Year's Eve the park's Castle of Magical Dreams will be transformed into a festive party area. As midnight approaches, a rousing "Momentous" nighttime spectacular experience will end 2023 with bright lights and big bangs. And as the euphoric fireworks conclude, Disney Friends take the stage to lead you in a lively countdown accompanied by magnificent lights and mesmerizing projections across the sky. It's sure to be an unforgettable and magical celebration that will inspire hopes and dreams for the new year to come!

When?: December 31, 2023 - 9:00 pm Where?: Hong Kong Disneyland How Much?: Free With General Admission

›› More Info: NYE 2024 Countdown at Hong Kong Disneyland

Remember you can buy discount tickets online at Klook.com: HK Disneyland Discount Tickets Adult HK639 HKD584, Children HK475 HKD428 More Info and Booking at Klook.com

Dining Offers at Hong Kong Disneyland

Lan Kwai Fong New Year's Eve Street Party

One huge street party...

As if this wasn't already the liveliest spot in Hong Kong, during the merry season Lan Kwai Fong goes all out with its renowned Christmas street party and then a week later, ready to do it again, to welcome the New Year.

Food, drink, entertainment... all restaurants, bars and clubs will be at capacity so reserve early!

When?: New Year's Eve December 31, 2022 Where?: Streets of Lan Kwai Fong. Take the MTR to Central Station Exit D2, on to Theatre Lane and up D'Aguilar Street.

Hong Kong Philharmonic's New Year Celebration

For our traditional New Year concert, we usher in 2023 with a joyful and exuberant programme of enchanting dance music from Johann Strauss II, Kreisler and Richard Strauss, preceded by overtures by Berlioz and Tchaikovsky.

For Ages 6 and Above.

When? December 30 - 31, 2022 Where? Hong Kong Cultural Centre Concert Hall How Much? HK$220, HK340, HK$460, HK$580

• More Info and Tickets: www.hkphil.org

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Hong Kong Tells Residents to ‘Smile More’ as Government Tries to Revive Declining Tourism

H ong Kong, the Chinese enclave that’s still struggling to revive its tourism economy post-pandemic and in the wake of a Beijing-influenced crackdown on civil liberties, has taken a new approach to wooing visitors: curbing its residents’ reputation for rudeness .

Earlier this week, the city government launched a new campaign to promote politeness. A “handful of black sheep,” culture, sports, and tourism secretary Kevin Yeung said, have made headlines for behavior that “tarnishes our image.” Unfriendly service staff at restaurants, once viewed as a charming hallmark of visiting Hong Kong, has increasingly been described as a turn-off for tourists, while rudeness topped the list of complaints about the city’s taxi industry in a survey last year.

Yeung announced on Monday a multi-department effort to reverse this reputation: the Education Bureau will promote programs to teach courtesy to students, while the Home Affairs Department will organize community activities to encourage friendliness, with potential reward schemes for “good performance.” Yeung also announced that authorities will share a series of video clips urging residents to “go the extra mile” to promote the city’s hospitality and to volunteer at visitor centers.

Hong Kong Chief Executive John Lee backed the campaign during his regular press conference on Tuesday: “I ask you all to take part, to enhance visitors’ experience,” he said through an interpreter. “We should be more courteous, we should be more helpful, we should smile more, we should take the extra mile to promote Hong Kong’s hospitality so that Hong Kong will become a well-known place where visitors are welcome.”

It’s not the first time Hong Kong has tried to solve its perceived attitude problem—similar politeness campaigns were launched in the ’90s and early 2000s. But the city has struggled to see its pre-pandemic level of visitors return, even after the strict measures against inbound travel that were taken in effort to prevent the spread of COVID-19 were lifted and despite a slew of efforts—including hosting more than 200 “ mega events ,” from conferences to concerts to sports games —aimed at reestablishing itself as an international destination.

Data since 2002 from the Hong Kong Census and Statistics Department and Tourism Board show that the city saw a peak of over 6.7 million visitor arrivals in January 2019. In April 2024, it saw less than half as many.

But it’s not just COVID that has kept people away. The decline in visitor numbers has coincided with Hong Kong’s shifting political landscape, with arrivals beginning to dip after major pro-democracy protests in 2019 and the subsequent quelling of dissent and of any anti-China sentiment in the city. ( Some say simmering political tensions, along with other social and economic factors, is partly to blame for the brusqueness of Hong Kongers today.)

The profile of Hong Kong’s recent post-pandemic tourism has also largely changed from what it used to look like. In 2010, according to government statistics , 10% of visitors were from Europe and the Americas, while 63% were from mainland China. In 2023, 5% hailed from Europe and the Americas, while 79% came from mainland China. It doesn’t help that countries like the U.S., Canada, and the U.K. have issued travel warnings cautioning their citizens about “arbitrary” and “broad” enforcement of local laws. (Those from China now are also more cost-conscious than the predominantly rich Chinese tourists of the past.)

Yeung, the city’s tourism secretary, for his part, seems to be aware of the immense task before him: “The hospitality movement cannot solve all of society’s problems,” he said, “but the spirit is what counts.”

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