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Hays Travel apprentices use social media skills to attract staff

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Hays Travel apprentices have put their social media skills to use to create job adverts on TikTok after dubbing the company’s own recruitment process “rubbish”, according to boss Dame Irene Hays.

The company currently has 542 apprentices and another 30 going through their induction process.

Speaking at Travel Weekly’s first People Summit, Hays said she had tasked the apprentices with finding successful ways of marketing for new staff after their criticism of the company’s job selection methods.

“The apprentices told us our recruitment process was rubbish. So we said you and go and do a recruitment campaign,” recalled Hays.

Hays then gave the apprentices a full brief of key points to mention in the recruitment campaign about the travel business – only to find they did not use any of them in their social media videos.

She said: “They ignored all of that. It was eight seconds long on TikTok and it covered none of what I said.”

To her surprise, the TikTok videos, which showed a variety of different young staff enjoying their jobs, helped to push up the number of job applications from a ratio of four applications for one job to 14.5.

“Don’t ask me why it’s successful but it is,” she joked, adding: “And it hasn’t cost us a penny.”

Hays went on to stress the importance of treating staff across the business with “dignity and respect”.

She said: “I know I don’t need to tell these people what is expected of them. We pay respect, we don’t patronise.”

She added that the company’s culture – which includes ensuring staff have fun as part of their career – also helped to retain staff. “It’s the culture and the way we value staff as to whether or not staff are loyal to us.

“One of our things is ‘fun’,” she said, adding: “People will move for money but they will stay for love.”

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Apprentice - Social Media Assistant

Job description.

Earn while you learn with our award winning training team

This is an exciting apprenticeship opportunity within our social media team based in our Head Office in Sunderland.

We are looking for a driven individual who has a strong interest in social media marketing and can attract and interact with target audiences by creating engaging content across various channels. The Social Media Assistant will seek out new ideas and social media avenues in order to drive forward the overall social media strategy. In this varied role, the individual will have initiative, great attention to detail and accuracy, and will provide a high standard of support within the social media team. The individual will be open to learning about the travel industry in order to effectively deliver social media marketing campaigns.

Key Responsibilities

• Work closely with team members to plan and execute the social media content calendar in line with the overarching business focusses, considering the target market, product highlights and post aesthetics
• Create, edit and publish content that encourages engagement via Facebook, Twitter, Instagram and other social channels for various business areas including holidays, recruitment and B2B channels
• Build and manage large volumes of paid social media advertising accurately and effectively in line with the overall budget
• Work alongside various departments including creative, commercial, product and offline marketing to support with any partnership marketing activity from planning stage to sign off
• Monitor, interact and respond to users publicly and privately across all social channels, working with relevant business areas to service customer queries appropriately
• Optimize and audit social media accounts for various business divisions to increase the overall social presence and engagement
• Help, support and coach all business divisions with day-to-day social media queries via phone and email
• Provide feedback and guidance on areas of improvement across a wide scope of social media accounts
• Create and deliver social media training to sales staff at varied levels in a group environment and one-to-one
• Monitor competitor activity and provide updates on key social media trends
• Generate reports by analysing the appropriate data, metrics and insights
• Propose new ideas and concepts for social media content and the overall social media strategy
• General administration duties
• Assist in achieving an overall consistent digital strategy

Competencies Required

• A good team player
• Good organisational skills with the ability to prioritise own workload
• A clear and effective communicator with the ability to liaise with internal and external customers
• Ability to build relationships with customers, providing exceptional customer service at all times
• Analytical and problem solving skills
• Ability to work as part of a team in a dynamic and vibrant department
• Strong team player who is supportive and strives for success for themselves and their team
• An enthusiastic and positive approach to learning and progressing within the company

Technical Skills Required

• Basic knowledge of computer systems i.e. Microsoft Word and Excel with the ability to utilise its key functionalities
• Strong attention to detail and accuracy skills
• File management skills
• Web Navigation Skills

Qualifications/Experience required

• English & Maths grade 4 or above
• To be committed and dedicated to completing the customer service Apprenticeship programme within the 12 month timescale, attending all relevant training workshops
• To undertake any other duties that may fall into the job criteria
• To conform with all company policies and procedures including Health and Safety
• To treat all employees, customer and suppliers with dignity and respect

About Hays Travel

As the UK’s largest independent travel agency, Hays Travel specialise in providing good value, quality holidays alongside excellent customer service. We work with all leading suppliers and can package holidays that include hotels, flights, cruises, tours, attraction tickets, and more. We have over 470 Branches throughout the UK and our Head Office based in Sunderland, is home to tour operator teams, finance, marketing, people/HR and IT, plus many more. We have been operating for over 40 years, and continue to grow each year.

Our SMILE values are embedded in to our Company and ensures our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.

• Motivational

What it’s like to work for us?

Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.

Of course, it's not all about work, we're very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.

This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved

Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.

Understand [ edit ]

Dnipro is an industrial centre of Ukraine that was a hub for the Soviet military industry. As such, no foreigners were allowed to visit without official permission until the 1990s. As an industrial centre still, it suffers from heavy pollution issues, but is generally well maintained and provides an interesting insight into real working life in Ukraine. Like other Ukrainian cities, the choice of name has assumed political connotations since the Russian invasion of Ukraine; most Westerners use the official name "Dnipro", but Russian media and supporters of Russia still use the Soviet-era name "Dnepropetrovsk".

Geography [ edit ]

The city is built mainly upon the both banks of the Dnieper, at its confluence with the Samara River. The area the city is built on is mainly devoid of hills and other geographical features. Being mainly flat, the land is easy to use, which explains why the city has been able to grow to such a great extent over the past 200 years. Whilst most residential, commercial, and industrial districts of the city are along the less marshy south bank of the river, some residential, commercial, and industrial areas have developed on the previously less-hospitable northern bank. Subdivisions : Amur-Nyzhnodniprovskyi, Shevchenkivskyi Sobornyi, Industrialnyi, Tsentralnyi, Chechelivskyi, Novokodatskyi, Samarskyi.

Climate [ edit ]

During the summer , Dnipro is very warm (average day temperature in July is 24 to 28 °C (75 to 82 °F), even hot sometimes 32 to 36 °C (90 to 97 °F). Temperatures as high as 36 °C (97 °F) have been recorded in May. Winter is not so cold (average day temperature in January is −4 to 0 °C (25 to 32 °F) but when there is no snow and the wind blows hard, it feels extremely cold. A mix of snow and rain happens usually in December. The best time for visiting the city is in late spring — late April and May and early in autumn: September and October, when the city's trees turn yellow. Other times are mainly dry with a few showers.

Get in [ edit ]

By plane [ edit ], by train [ edit ].

• 48.477447 35.01516 1 Dnipro Main Station ( Dnipro Holovnyi ), Vokzalna Square, 11 . Trains from Kyiv (IC+), Lviv , Odesa , Kharkiv , Zaporizhzhia (IC+) and other cities operate. ( updated Sep 2023 )
• Dnipro South Station ( Dnipro Pivdennyi ).  

By boat [ edit ]

There are reports about ferries that go down the Dnieper from Kyiv .

Get around [ edit ]

By scooter [ edit ]

Kick scooter is a funny way to shorten your time while getting around the city.

• JET.UA . ( updated Sep 2023 )

By car (rental) [ edit ]

It is possible to take car via car sharing company Getmancar .

See [ edit ]

• Monument of Glory , Prospekt Dmytra Yavornytskoho ( East end ). War monument overlooking the Dnieper river.  

Work [ edit ]

Buy [ edit ].

• Europe Shopping-Centre ( Center ).  

Drink [ edit ]

Though there are few quality drinking spots, some do exist. The best would be Reporter on Prospekt Dmytra Yavornytskoho - a couple blocks past the town square. The second would be Master Schmidt , which has some live music and is a bit more alternative (on Schmidt Street about 3 or 4 blocks up from Prospekt Dmytra Yavornytskoho). For more of a club scene there is Labyrinth and Berlin (inquire locally for the exact location). And if you choose to be really adventurous, you can attempt a Metro Party - getting off at each of the 5 metro stops and drinking a drink. Lastly, for more of a local scene you can simply have a drink on the street-- by the river which is a quite nice walk or just in the city center. This is the custom known as drinking " na lavochke ".

Sleep [ edit ]

There are a nice amount of hotels around the city. It's also possible to rent an apartment.

Budget [ edit ]

• Hotel Dinamo

Splurge [ edit ]

Connect [ edit ], stay safe [ edit ].

Be wary of groups of drunken people roaming around. Be careful drinking on the street at night because although the number has decreased since the 1990s, Gopniks still exist in Dnipro. They are people that enjoy drinking and fighting and little else and will not hesitate to fight you.

Go next [ edit ]

• Kamianske - a major industrial center near Dnipro.
• Gulyaypole - the city during the Civil War, the former biggest village in Ukraine (by population) and the capital of Makhnovshchina.
• Henichesk is a popular resort at Azov Sea
• Mariupol , 200 km to the southeast, is a climatic and mud resort and part of the Pryazovia area.
• Zaporizhzhia , 60 km to the southeast, is the center of Zaporizhzhia region, part of the Dnieper Ukraine area.

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