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Event tourism – impact and types.

The tourism world is dynamic and has evolved in many ways, and one of the many changes is the increase in event tourism, now more than ever. Travelers from all age groups are choosing to attend or participate in events to enhance their travel experiences. From sporting events to music festivals, and conference meetings to outstation weddings, tourism events have become an integral part of the industry. 

Event tourism provides travelers with unique and memorable experiences and brings significant economic and social benefits to the host destination. Event tourism can generate revenue for residents, create new job opportunities and promote the local culture and tradition of the destination.

It's time to explore event tourism in more detail. We will talk about the benefits of event tourism for both travelers and destinations, the different types of events that fall under the umbrella of event tourism, and the challenges and opportunities involved in planning and hosting successful events. Whether you're a traveler looking for a new adventure or a destination seeking to boost your tourism industry, this article will provide valuable insights into the exciting world of event tourism.

This valuable and drastically growing segment in tourism is beneficial for both event organizers as well as tourists.

Types of Tourism Events

Types of events in tourism may widely fall into different categories and experiences. 

1. Cultural or Festival Event Tourism Fair

These events include celebrations, exhibitions, and festivals that showcase the culture and traditions of the host destination. Suggested Read:  Diversity of Festivals and Events in Western Australia

2. Sports Event Tourism

Sports Tourism exhibition is one of the fastest-growing tourism in the travel industry. It has been observed that more and more travelers are interested in sports activities or events during their trips. This may or may not be the main objective of travel. Sports events are of different types and varieties and attract participants and spectators—Mega Sports events such as the Olympics, World Cup, NBA, IPL, and many others. Smaller events like marathons, relay races, run for charity and other events also come under this category. Such Tourism also calls for infrastructure development and other economic benefits.

3. Business Events

Business Events tourism, popularly known as MICE( Meetings, Incentives, Conferences, Exhibitions), is a more limited and focused subset of regular tourism. People are still at their job and are getting paid but are doing so away from their workplaces. Such events are good for networking, marketing, and education. Business event tourism, in comparison to conventional tourism, involves a smaller segment of the population, with distinct objectives and extra freedom-of-choice-limiting limitations imposed by the commercial components. Business tourist destinations are far more likely to be locations that have been heavily developed for corporate purposes (cities, industrial regions, etc.). A typical business tourist is wealthier than a typical leisure visitor and are anticipated to spend more money. Suggested Read:  Exploring Business Opportunities, Culture, and Economic Growth in Saudi Arabia's Vision 2030

4. Music and Entertainment Events

Music and Entertainment Event Tourism is the fastest-growing travel trend observed in the new generation. We can see people traveling miles and miles to watch their favorite performers perform live on the stage. Music Tourism is a subset of the vaster category of tourism called cultural and festival tourism, which encompasses travel to observe the festival focusing on the theme of food, beverage, movie, and literature. These festivals include concerts, theater festivals, comedy shows, and other entertainment events.

5. Spiritual and Religious Tourism

These events include pilgrimage, religious festivals and other spiritual gatherings organized around people's religious and spiritual beliefs. Hajj and Umrah are the biggest examples of religious tourism.

6. Travel Trade Shows

Travel trade shows are where suppliers get to meet their buyers on an individual basis. Destinations, accommodations, and attractions are suppliers; travel trade is buyers. Such events are 2 – 3 days long and are most often made up of short appointments with suppliers. These trade shows are also popularly known as travel exhibitions.

Here are some valuable insights into the exciting world of Tourism Events

Economic Benefits

Event tourism can have a significant impact on the economy. It helps generate revenue for businesses such as hotels, restaurants, transportation services, and local vendors. Additionally, events can create job opportunities for residents.

Social Benefits

Events and festival tourism have the potential to bring people together under one shade. Events can be an excellent opportunity for cultural exchange and social intervention. Events can also promote community development, especially in rural areas where tourists can visit during the events to explore the destination's culture.

Environmental Impact

Everything has advantages and disadvantages; thus, there can be good and bad environmental effects. The positive impact of event tourism can include raising environmental awareness, encouraging sustainable behaviors, and supporting local conservation initiatives. In contrast, the negative impact might have increased waste output, energy consumption, and emissions.

Safety and Security

Safety and security are essential considerations for event tourism, as they can impact the experience of attendees, the reputation of the event, and the safety of the local community.

Marketing and Promotion

Marketing and promotions are essential to event tourism as they are the conversation starters. They help to generate awareness and interest to attract attendees and maximize revenue. 

Innovation and Creativity

Incorporating innovation and creativity into event tourism may aid in creating one-of-a-kind and unforgettable experiences that attract tourists to a region. Event planners can create events that stand out and give something unique and intriguing to guests by harnessing technology, sustainable practices, cultural authenticity, and cooperation. Suggested Read:  Types Of Tour Operators

Frequently Asked Questions

Q1. when is world tourism day celebrated.

A1. World Tourism Day is celebrated on every year on 27 September.

Q2. What activities can be done on World Tourism Day?

A2. World Tourism Day Activities include can be:

• Travel without moving: visit the neighborhoods of migrant populations, tasting and learning about various cultures!
• Workshops: Participate in workshops that will help you gain insights into the travel industry.
• Travel Literally: Travel to a destination on your bucket list and post a picture on social media.

Q3. What is event tourism packaging?

A3. There is no physical packaging around a product in tourism packaging. On the other hand, the packaging is the act of putting together the core tourist product with additional services the traveler desires. Then this package is promoted to the target travelers who can easily purchase the curated holiday experience.

Q4. What are the different types of tourism activities?

A4. Cultural tourism, sports events, business events, travel trade shows, music and entertainment, and spiritual journeys are some of the top tourism activities.

Q5. What are the features of event tourism?

A5. Economic benefits, social benefits, environmental impact, safety and security, marketing promotions, innovation and creativity are the features of event tourism.

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Event Travel Management by CTM

At event travel management (etm), we believe in the power of experiences that engage, excite and inspire people to perform. we call it “connected experiences.”.

Our unique blend of creativity, customer service, and innovative event travel technology drives transformative corporate event experiences which deliver on your business’s strategic objectives.

From unique destinations and event experiences to engaging event technology, intuitive reporting, and robust supplier negotiations, our expert teams can tailor an event solution to fit every event budget and business need.

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Event management experts, maximizing your events and travel budget, as part of the corporate travel management (ctm) group, etm can consolidate and manage every aspect of your travel and events program, from supplier expenditure and preferences to technology platforms and communications – driving greater cost savings, improving efficiencies, and maximizing your return on investment..

By consolidating your corporate travel and events expenditure, your business will enjoy enhanced supplier negotiation power on your preferred travel services, delivering extra value and savings to your budget.

By partnering with ETM, you’ll enjoy the same great service and travel technology that you’ve come to expect from CTM. We deliver value to every aspect of your event and travel program, from engaging event experiences to strategic advice, global buying power, 24/7 local support, and access to transformational data and analytics.

Full event management

Our team of event specialists delivers a diverse and bespoke range of events, strategic meetings, conferences, incentive travel programs, and corporate hospitality events.

We can provide complete end-to-end event management from venue sourcing, agenda planning, event theming, delegate travel, accommodation and meals, innovative event technology, entertainment, and post-event reporting and evaluation. Let our team take care of every aspect of your event, so you can focus on your business.

Key Features

• Domestic and international venue finding
• End to end event logistics
• Event production
• Onsite event management
• Brand experience activations
• Pharmaceutical compliant event management
• Inbound destination management offering
• Budget and financial control
• Accommodation booking and management
• Catering management
• Pre and post event evaluation
• Follow-up meetings

Group Travel

We specialize in servicing large groups’ travel needs, providing complex logistical event support, discounted airfares with flexible conditions and group check-in facilities for groups of 20 or more travelers.

Our Group Travel Team manages inbound and outbound group travel programs, and our global network is underpinned by compatible systems and processes in every market driving efficiency, consistency, and peace of mind.

• Discount group airfares with flexible conditions* – including changes, payment schedules, return of unused seats without penalty
• Group registration services tailored to your needs
• Capped costs – control your budget with pre-approved fares
• Volume discounts – competitively priced fares for your travelers when booking large numbers
• Seamless and convenient transfer coordination, allowing you to reduce costs
• Detailed flight studies according to policies and route deals
• Onsite travel desk
• 24-hour support to After Hours support for all programs

* subject to conditions.

Delegate management

Our integrated travel and event technology keeps your delegates connected and engaged at every stage of the event experience, from registration to post-event reviews and everything in between.

Our innovative tools support maximum efficiency, safety and engagement from the very first communication to returning your travelers safely home, ensuring your teams are highly productive and motivated throughout their event experience.

• Bespoke branded website and registration technology
• Seamless integration with CTM travel technology
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• On-line delegate registration
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• Speaker support and abstract management
• Travel management before, during, and after the event
• Sponsorship and exhibition management
• Meeting matching
• Delegate onsite app
• Live session polling, session scoring, and survey management

Incentive travel

ETM creates and delivers event management and incentive travel experiences that inspire and motivate both staff and business partners.

Our tailored and cost-effective incentive programs are strategically designed to drive performance and deliver results while enriching connections between participants. From weekend reward experiences to international team-building events that support your CSR strategy, we can design an incentive program that suits your budget and business objectives.

Strategic Meetings Management Program (SMMP)

ETM has extensive experience in strategic meetings management, both in the events space and in the area of travel and meetings consolidation.

A Strategic Meetings Management Program enables you to significantly enhance supplier negotiations while mitigating risk by driving compliance, optimizing savings, consolidating and leveraging spend.

• Development of an overall event strategy

Venue sourcing

• Spend reporting and consolidation
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• Creation of an overall theme in line with brand positioning and strategy
• Design and production of all event materials
• Speaker support
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Event technology

From event registration and travel bookings to delegate tracking, agenda management, social engagement, and budget management, ETM’s extensive suite of event technologies is designed to make your event run smoothly and efficiently at all times.

We build customized event apps and registration sites that support your event theme and message and promote maximum attendee engagement. No more paper agendas and invitations!

Take the stress out of your next corporate event

Event support services, on-site support.

ETM event specialists are available onsite 24/7 to assist with delegate requests or event management needs as they arise.

Event logistics

ETM’s end-to-end event logistics ensure the successful planning, coordination, and delivery of a memorable and engaging event experience.

ETM can save you significant time and money when sourcing your next meeting or conference venue. Our team can locate the most suitable and cost-effective venues for events of all sizes, by conducting extensive destination research and leveraging sophisticated inventory management tools to identify the best rates and availability.

Activities & social programs

ETM can incorporate a wide range of activities and social initiatives into your event programs, tailored to suit your theme, budget, and objectives and delivering maximum engagement.

Production management

Our creative production team will deliver strategic event theming, communications, and promotions that connect people with your brand and event objectives.

Creative services

ETM’s creative team offers a range of services, from concept creation and event theming, website and app design and development, print production, stage production, promotional products, and more. Drawing on our digital and creative expertise, we optimize your brand experience through meticulous planning and delivering a complete event concept.

Contact our ETM events team today to discuss your corporate event needs.

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What is event tourism and why is it important?

Event tourism is big business- read on to find out what event tourism is and why it is so important.

What is event tourism?

Types of events, benefits of events tourism, limitations of event tourism, sporting event tourism, music event tourism, entertainment event tourism, business event tourism, the hotel industry, the transport industry, the hospitality industry, the advertising industry, event tourism- further reading.

Event tourism is essentially any tourism that relates to events. Events come in all shapes and sizes- they can be large scale events or small events, private events or public events.

Event tourism can bring a lot of money into the host community, making it a valuable contributor to the tourism economy.

Traditionally, events have always been viewed as being part of the tourism industry, however that has been slowly changing in recent years, with many people recognising the event industry as an industry in its own right. In fact, it has become so separated that many universities now offer event management degrees that are totally separate from travel and tourism !

There are different types of events that happen around the world and these often fall under different types of tourism . I have written a detailed article on the major types of events , but for now, here is a brief breakdown-

• Business events
• Sporting events
• Recreation events
• Local interest events
• Entertainment
• Celebrations
• Social enterprise events
• Conferences
• Promotional events
• Exhibitions

Event tourism is hugely beneficial to the tourism industry because it bring in money!

Events attract people and people spend money- people need a place to stay and somewhere to eat. Events also create jobs- someone needs to build the venues, there needs to be security working on the door and a customer service agent selling tickets. The events industry contributes to many of the jobs in travel and tourism .

Events can also help to put destinations on the world map. You may never have heard of a place before but if they host a big event, especially if it is a global event like the Football World Cup or the Olympics, then people all over the world will learn about the destination! This can often have long lasting effects and can even be a catalyst for the start of a booming travel and tourism industry.

With large amounts of visitors to a destination, however, there are bound to be some negative impacts too. Events can bring many unwanted social impacts of tourism and environmental impacts of tourism . It can also encourage economic leakage in tourism . There are sadly many negative impacts of event tourism as: the increased cost of living, traffic congestion, crowding, crime, property damage, pollution, deterioration of natural, cultural or historical resources and other various forms of discomfort experienced by residents or local businesses.

There are many specific examples of where event tourism has led to negative issues. For example, during the construction of the Olympic village for each 4-yearly Games, there have been many recorded fatalities. 14 people died building the Olympic village for the 2004 games in Athens – and seventy people lost their lives during the construction of the Olympic village for the Russian Winter Olympics. The huge levels of tourism associated with the Games mean that a lot of work goes into ensuring the stadiums, accommodation and fan zones are built to a high standard. However, this doesn’t always correspond with worker safety.

Another example is living in Wimbledon during the tennis championships. Everything about life is made a little bit more difficult due to the heavier-than-normal traffic, the long queues everywhere you go, an inability to book restaurants or access public transport and so on. This overcrowding is typical of event tourism, and it is one of the downsides for people living in areas affected by large events.

Examples of event tourism

There are so many examples of event tourism which we can look at. You can read about some of them below…

With sports, many people support teams or clubs based in or near their hometown – so for league games, sport is unlikely to generate a LOT of tourism , though there will be some. But for cups and championships, as well as large competitions or sports where the same people or teams compete in different places, there will be a lot of tourism generated from fans who are required to travel to watch it live.

Little to no event tourism:

• League and cup matches at home grounds

Large amounts of tourism:

• Cup finals at neutral venues
• International sporting competitions e.g The Olympic and Commonwealth Games
• International championships e.g Wimbledon or the US Open (Golf)
• Sports where the venue changes e.g Formula 1

When it comes to music events, there are also different levels of tourism.

Little to no tourism:

• Tours where the artist is playing in so many cities that generally people won’t need to travel far to see them
• Short tours with only a few locations
• Music festivals e.g Reading and Leeds Festival

Other entertainment events such as Comic Con and other conventions, food shows, flower shows and so on tend to be in one set location each time. This means they generate a lot of tourism as most people will need to travel if they want to attend.

Similarly to entertainment events, business events tend to be in one place. A conference will take place in a specific venue in a specific city, for example, and attendees will need to travel to get there. This obviously generates event tourism as people use transport and book places to stay.

Impacts of event tourism on different industries

The rolling impact of an event touches every part of the tourism industry, which you can read about below through specific examples.

Accommodation is highly in demand for any event. It is usually not just locals who attend an event – unless it is something small-scale like a village fair, which does not generate event tourism per se. But for football games, music festivals and so on, hotels and Airbnbs in the surrounding area get booked up super quickly.

The example I will use here is the Champions League Final in Kyiv in 2018; hotels were like gold dust even before it was decided which two teams would be battling it out for the title. Prices were hiked, and people who had booked before the location of the final was actually confirmed (e.g people who were visiting Kyiv for other reasons) saw their booking cancelled to make way for football fans travelling from Liverpool and Madrid. This was obviously beneficial for hotel owners. It was also beneficial for locals in Kyiv, however, who were able to open up their homes as temporary accommodation for travelling fans.

Transport is affected in that when an event is taking place, there are a lot more people travelling to and within the area via public transport.

If we take the specific example of Oktoberfest in Germany, an annual beer festival, we can see that flight prices to these areas are more expensive in the lead up to it. On top of this, trains within the area are getting booked up already – and smaller local public transport which can’t be booked in advance will see a busier-than-normal time.

It stands to reason that when an event is taking place, people will use public transport especially if there is little or no parking at the venue. Events create congestion, which is one of the negatives discussed earlier in this post. But Oktoberfest also creates a lot of revenue for hotels, bars, restaurants and shops!

Working in hospitality is often a thankless job – and during large events it can be even more difficult as bars, cafes and restaurants fill up with visitors.

Using the specific example of the London Olympics in 2012, there were streams of visitors to the city who each spent an average of around £1300 during the Olympic period. Restaurants, cafes and food outlets were full of tourists ; many wanted quick service, and there were of course foreign languages for the staff to contend with.

All in all, jobs seemed harder during this period but there was not actually an increase in revenue. This article explains how and why the restaurant, hotel and pub industry saw a £55 million loss in revenue during the London Olympics… The Games were, however, a big deal for tourism generally. The ONS stated that visitor numbers were up by 2.63m and visitor spending reached a whopping £1.9 billion. This has had a lasting impact over the past decade with visitor numbers remaining high.

Of course, event tourism brings with it a lot of marketing. When there is an event, it needs to be advertised.

Let’s take, for example, the annual music festival Coachella. This is big business, with visitors coming from worldwide to enjoy seeing their favourite artists in sunny California . Like any festival, however, it needs to be advertised. A lot of their marketing is digital – primarily across Instagram and Twitter. However, this still costs money and people are employed to do this across different levels: from the people who write the Tweets to the staff at Twitter itself. Other marketing like posters, billboards and so on have costs involved too. Whether it’s a page in a magazine or a slogan on the side of a bus, event tourism undoubtedly has a massive impact on the marketing industry.

If you enjoyed this article on event tourism, I am sure that you will love these too-

• What is a Travel Influencer? How to become a Travel Influencer
• What is special interest tourism and why is it so popular?
• What is alternative tourism and why is it growing so fast?
• Tourism demand determinants- made simple

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Exploring Event Tourism: The Ultimate Guide to Understanding Its Significance

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Event tourism is one of the fastest-growing tourism sectors around the world. As the popularity of events continues to grow, so does the demand for knowledgeable and expert event tourism professionals. In this blog post, we will provide you with the necessary information to understand event tourism and its significance. We will discuss the different types of event tourism, their origins, and the benefits they offer. Additionally, we will provide you with a guide to choosing the right event for you and tips on how to make the most of your event tourism experience. By understanding event tourism, you can enjoy a unique and exciting experience without having to worry about the logistics. So stay tuned, because, in this blog post, we are going to explore everything you need to know about event tourism!

What is event tourism?

Event tourism is the fastest-growing tourism sector in the world. It refers to tourism that is derived from events, such as concerts, sporting events, conventions, and exhibitions. It has become a popular way to experience new locations and cultures.

Event tourism offers a unique opportunity to connect with people from all over the world. It can also be a great way to make money. By attending events, you can earn money by selling tickets, merchandise, and services. You can also make money by being a host or organizer of an event.

Event tourism is growing rapidly because it is a cost-effective way to travel. You can travel to new locations without having to spend a lot of money. You can also travel to locations that you would not be able to visit otherwise.

What are the benefits of event tourism?

Event tourism has become a booming business in recent years. This type of tourism is defined as tourism that takes place during special events, such as conventions, trade shows, sporting events, and concerts. Not only are these events exciting and entertaining, but they also provide a unique opportunity for travelers to experience different parts of the world.

There are a number of reasons why event tourism is becoming so popular. For starters, these types of events tend to be much more affordable than traditional tourism destinations. Additionally, event tourism offers a unique opportunity to see a destination in a way that is not normally possible. For example, attend a trade show in China and you’ll be able to see some of the most iconic brands in the world.

There are also a number of benefits to staying in a destination while attending an event. For example, you’ll be able to get a sense of the local culture and learn about the local cuisine. Additionally, you’ll be able to experience the city in a new way and make connections with locals that you may not have otherwise.

If you’re interested in exploring event tourism, then you’ll want to read our guide to understand its significance. In this guide, we’ll provide you with everything you need to know about event tourism and its potential benefits.

What are the challenges of event tourism?

Event tourism has been on the rise for years and it’s only going to continue to grow. In this article, we’ll explore some of the challenges of event tourism and how to overcome them.

Some of the key challenges of event tourism include the following:

1. High investment cost

2. Complexity of event planning

3. Limited availability of quality venues

4. Scalability of event tourism

5. Lack of awareness about event tourism

6. Lack of infrastructure

7. Lack of skilled manpower

In order to overcome these challenges, it’s important to have a well-thought-out plan and to have the right resources in place. Additionally, it’s essential to promote event tourism in order to create awareness and attract tourists.

Why is it so popular?

Event tourism has been growing in popularity over the past few years, and for good reason! It offers a unique experience that can’t be found anywhere else. Here are a few reasons why event tourism is so important:

Event tourism is a great way to boost the economy. When tourists come to your city to attend an event, it creates jobs and revenue for the businesses and restaurants that are in the area.

Event tourism is a great way to promote city pride. When tourists come to your city to attend an event, it shows off your city in a positive light and can help to attract new businesses and residents to the area.

Event tourism is a great way to increase tourism. When tourists come to your city to attend an event, it increases the number of people who visit your city and spends money on your local economy.

How can event tourism be managed?

Event tourism is an industry that is growing by leaps and bounds, and it is no wonder why. It offers a unique experience that cannot be found anywhere else. Whether you are a tourist or business owner, understanding the importance of event tourism is essential.

Event tourism is any tourism that takes place due to an event. Whether it’s a music festival, a sporting event, or a convention, event tourism is on the rise and it has a lot of benefits for both the tourist and the economy.

The first benefit of event tourism is that it creates jobs. This is not only true for the tourism industry but also for the catering and retail sectors. Event tourism is a huge industry and it benefits everyone who is involved.

The second benefit of event tourism is that it boosts the economy. When people come to a destination to attend an event, they spend money. This money is spent in the local economy and it stimulates the economy. Not only does this boost the local economy, but it also creates more jobs.

Event tourism also has a positive impact on the environment. When people attend an event, they usually stay at the destination for a longer period of time. This means that they are not spending their money on transportation, and they are not spending their money on hotels. This has a positive impact on the environment because it reduces the amount of pollution that is produced.

How can event tourism be developed?

Event tourism is an industry that is growing at an exponential rate, with new opportunities being created every day. As events become more and more popular, event tourism is becoming a viable option for many businesses. This is due in part to the fact that event tourism is a very affordable way to bring in new customers and generate additional revenue.

When exploring event tourism, it’s important to first understand its significance. Event tourism is the tourism of events. It refers to the travel of people to attend events, whether they are local or international events.

There are a number of benefits to event tourism. For businesses, event tourism can be a very cost-effective way to bring in new customers and generate additional revenue. Not only is it a great way to boost your image, but it’s also a great way to build relationships with new customers.

Event tourism can also be a very lucrative business. In some cases, event tourism can be more lucrative than traditional tourism. For example, some businesses have found that they can generate more revenue from event tourism than they can from traditional tourism.

What are the future trends of event tourism?

Event tourism has been on the rise for a few years now and there are plenty of reasons for it. The recent recession has definitely played a part in this as people have been looking for ways to save money and enjoy the things they love at the same time.

Another reason event tourism has been on the rise is because of the way technology has been changing. With the proliferation of smartphones and tablets, people are more inclined to take pictures and videos of their experiences and post them online. This not only helps promote the event but also attracts other tourists who are looking for new and exciting destinations to visit.

Event tourism is quickly becoming one of the most important sectors in the travel industry. As the world becomes ever more connected, people are looking for opportunities to explore new and different cultures. This has led to the growth of event tourism, which is now one of the most popular tourist destinations around the world.

In this article, we will explore the importance of event tourism and provide you with a guide to understanding its significance. We will also provide you with tips on how to maximize your event tourism potential. Finally, we will provide you with a conclusion outlining the key points covered in this article.

Event tourism has a number of benefits for businesses and consumers alike. For businesses, event tourism can be a great way to attract new customers and boost revenue. For consumers, event tourism can be a great way to explore new and different cultures.

We hope you enjoyed our blog post exploring event tourism. Event tourism is a growing industry, and it’s important to understand its significance in order to capitalize on its potential. In this post, we outlined the different types of event tourism, as well as the benefits and challenges of each. We also provided a few tips on how to maximize the benefits of event tourism for your business. Thanks for reading, and we hope you’ll join us on our upcoming event tourism adventures!

We welcome any suggestions or questions. You can  email us  or  contact us  using the contact page.

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Home » Program » Tourism and Hospitality Management, Event Planning Concentration, B.S.

Tourism and Hospitality Management, Event Planning Concentration, B.S.

Escape the Ordinary

The Tourism and Hospitality Management, B.S. degree is proudly offered through the College of Behavioral and Health Sciences at MTSU.

Program Overview:

Welcome to the premier destination for aspiring event managers within the Tourism and Hospitality Management program at Middle Tennessee State University (MTSU). Our specialized concentration in Event Planning equips students with the skills and knowledge needed to thrive in the fast-paced and dynamic world of event planning.

Here's what you can expect:

• Tailored Curriculum : Our program features a carefully crafted curriculum that blends theoretical knowledge with practical experience. From event design and marketing to logistics and risk management, students gain a deep understanding of every aspect of event planning.
• Expert Faculty : Learn from industry professionals and experienced academics who bring real-world insights into the classroom. Our faculty members are dedicated to providing mentorship and guidance, ensuring that students are prepared to excel in the competitive field of event management.
• Hands-on Learning : We believe in learning by doing. Through internships, practicums, and experiential learning opportunities, students have the chance to apply their skills in real-world settings. Whether it's coordinating campus events or assisting with large-scale productions, you'll gain invaluable hands-on experience that sets you apart in the job market.
• Networking Opportunities : Connect with professionals and alumni in the event management industry through networking events, guest lectures, and industry partnerships. Our extensive network opens doors to internships, job opportunities, and career advancement.

Whether you dream of organizing music festivals, corporate conferences, or luxury weddings, our Event Planning concentration prepares you to turn your passion for events into a fulfilling career. Explore our website to learn more about how MTSU can help you achieve your goals in the exciting world of event management.

Career Opportunities:

Our Event Planning concentration within the Tourism and Hospitality Management program at MTSU offers a gateway to an array of exciting career paths in the dynamic world of events. With a strong emphasis on experiential learning and robust corporate connections in Nashville and neighboring communities, our program prepares students for success in roles such as:

• Event Planning: Conceptualize and execute diverse events, from corporate gatherings to cultural festivals.
• Event Coordination: Manage logistics and resources to ensure smooth event operations.
• Wedding Planning: Assist couples in planning their special day, from venue selection to vendor coordination.
• Meeting and Convention Management: Organize and oversee conferences and trade shows.
• Festival Management: Plan and execute large-scale festivals, handling programming and budgeting.
• Corporate Event Management: Coordinate corporate events like product launches and team-building retreats.
• Venue Management: Oversee operations of event spaces such as hotels and convention centers.
• Destination Management: Promote events to attract visitors and boost local economies.
• Event Marketing: Develop strategies to drive attendance and ticket sales.

Empower Your Future:

Join us at MTSU and embark on a journey towards a rewarding career in event management. Explore the endless opportunities available in this dynamic industry and prepare to make your mark.

Other Concentrations:

• Hospitality Management
• Tourism Management

Requirements

Information.

News Briefs

Meet Sosina Bekele: A Standout in MTSU's Tourism and Hospitality Program

Sosina Bekele, a shining example of excellence within MTSU's Tourism and Hospitality Program, is making waves with her passion and dedication to the industry. Starting with a Bartender license and working at esteemed country clubs and wedding venues, Sosina's journey has led her to her current role as assistant staff coordinator for a staffing company, where she credits her THM education for her success.

As a student representative for the THM program, Sosina showcases her leadership and commitment. Dr. Tan's Destination Management course sparked her interest in Destination Management Organizations (DMOs), marking a pivotal moment in her academic career. Despite being a recent addition to the THM program, Sosina has already seized numerous opportunities, including assisting Dr. Liu with the annual career fair and embarking on a research project with Dr. Whalen.

Beyond her major, Sosina's leadership extends to her role as treasurer of ESO and her efforts to establish connections with industry organizations like the Southeast Tourism Society and NACE. Her aspirations lie in working for a DMO, focusing on community building and empowerment—a testament to her passion for the industry.

For prospective THM students, Sosina offers clear advice: "If you're interested in the industry, the THM program at MTSU is your ticket to success. You'll gain invaluable connections, comprehensive knowledge, and mentorship from dedicated faculty." Join Sosina in shaping the future of tourism and hospitality at MTSU!

Meet Emily Groves: A THM Success Story at MTSU

Formerly an Interior Design major, Emily Groves switched to Tourism and Hospitality Management (THM) during her sophomore year—a move that sparked her passion and led to remarkable growth. As the Development and Retention Chair for the Blue Elite Tour Guide, Emily guides prospective students and promotes diversity.

Emily's role as Student Event Specialist Coordinator showcases her versatility in event planning, while her research on virtual reality in travel earned her a grant from MTSU's Undergraduate Research Experience and Creative Activity (URECA).

Guided by Dr. Yi Liu, Emily's academic journey flourished through research projects and mentorship, leading to internships and industry connections. Actively engaging in student organizations like the Southeastern Tourism Society, she stays informed about industry trends.

MTSU's THM program significantly contributed to Emily's personal and professional growth, offering a dynamic curriculum, supportive faculty, and hands-on experiences. She aspires to work at a Convention and Visitors Bureau and become an event planner, equipped with practical insights gained from her MTSU journey.

To future THM students, Emily advises embracing diverse opportunities, engaging in coursework, and connecting with professors for guidance and networking. MTSU's THM program stands out for its versatility, academic excellence, and emphasis on sustainability, offering a unique learning environment tailored to each student's needs. Join Emily in the THM journey at MTSU!

Related Media

Welcome to MTSU’s Tourism and Hospitality Management Program, Event Concentration

With the skills and knowledge gained through our program, graduates are well-equipped to pursue rewarding careers in event management across a variety of industries and sectors. Whether your passion lies in planning weddings, organizing conferences, or managing festivals, MTSU provides the foundation for a successful and fulfilling career in the thriving events industry.

• Event Planner
• Wedding Planner
• Meeting and Convention Planner
• Festival Coordinator
• Corporate Event Coordinator
• Event Manager
• Venue Manager
• Event Coordinator
• Conference Organizer
• Trade Show Coordinator
• Exhibition Planner
• Fundraising Event Coordinator
• Destination Management Specialist
• Event Marketing Manager
• Sponsorship and Partnership Manager
• Event Sales Manager
• Event Operations Manager

Embark on limitless opportunities with our Event Planning concentration within the Tourism and Hospitality Management program at MTSU. Join our journey in shaping the industry's future and unlocking exhilarating career paths.

REQUIREMENTS

Dr. Karen P.S. Tan

Dr. Elizabeth A. Whalen

INFORMATION

Mtsu tourism and hospitality program overview, mission statement.

Our mission is to develop leaders who are passionate and well-rounded critical thinkers to contribute to the growth and innovation of the tourism and hospitality industry in the greater Tennessee area.

Vision Statement

We will enhance the image of MTSU by becoming the top tourism and hospitality program in Tennessee in the next five years.

Core Values

• Curiosity & Innovation . Pursuit of knowledge, understanding, and learning; a sense of inquisitiveness and exploration that leads to innovation, idea generation, and positive change.
• Perseverance & Integrity . Persistence in the face of adversity and challenge; a will to overcome difficulties and obstacles while maintaining honesty, morality, and personal principle.
• Relationships & Experience . Creation of an environment of collaboration, communication, and connection; a desire to build a community with peers, colleagues, and mentors through active engagement, working in teams, participating, and being present.

Program Learning Outcomes

• Identify and apply the knowledge and skills necessary for hospitality and tourism operations.
• Develop and integrate a core set of business skills necessary to successfully operate a hospitality and tourism organization.
• Demonstrate competence in the communication skills necessary for hospitality and tourism management.
• Formulate business decisions in hospitality and tourism management.
• Evaluate leadership principles necessary in the diverse and global hospitality and tourism industry.

Event Concentration PLOs:

• Utilize the components of event planning and distinguish the logistics for different types of events (e.g., conferences, weddings, festivals, concerts, and sports events) to create an innovative, efficient, and manageable plan
• Demonstrate business skills related to event planning (e.g., detail-oriented operation, time management, budgeting, communication, critical thinking, and leadership) to put into practice to solve uncertain issues while executing events effectively
• Evaluate the goals and outcomes of an event to measure the event’s performance and produce an improved plan

Transfer Students:

We accept a maximum of 12 credits transferred for core/concentration courses plus up to three approved electives for an additional 9 credits.

Tourism and Hospitality Management Minor

Health and Human Performance  

The minor in Tourism and Hospitality Management requires 15 semester hours.

Required (9 hours)

• THM 3100 – Introduction to the Tourism and Hospitality Industry   3 credit hours  
• THM 4300 – Issues and Trends in Tourism and Hospitality Management   3 credit hours  
• THM 3200 – Principles of Lodging   3 credit hours   OR
• THM 3250 – Destination Management   3 credit hours   OR
• THM 3350 – Event Planning   3 credit hours  

Electives (6 hours)

• LSTS 4850 – Cross-Cultural Perspectives in Leisure and Tourism   3 to 6 credit hours  
• THM 3110 – Tourism Planning and Development   3 credit hours  
• THM 3200 – Principles of Lodging   3 credit hours  
• THM 3210 – Service Design and Delivery in Tourism and Hospitality Management   3 credit hours
• THM 3250 – Destination Management   3 credit hours  
• THM 3360 – Weddings and Special Events   3 credit hours  
• THM 4130 – Sport Tourism   3 credit hours  
• THM 4140 – Food and Beverage Tourism   3 credit hours  
• THM 4160 – Event Risk Management   3 credit hours  
• THM 4167 – Hospitality Revenue Management   3 credit hours  
• THM 4220 – International Tourism   3 credit hours  
• THM 4267 – Hospitality Technology   3 credit hours  

Clubs and Organizations:

Southeast Tourism Society (STS) Student Chapter

THM Advisory Board:

Please fill in the form below and we will contact you very soon

TRAVELING EVENT PLANNER

Hi, there!  My name is Kera Wasserbach and I help those who host transformational and life-changing experiences coordinate the details that make their event a success.

I've also been lucky enough to be in the forefront of the ever-changing event industry.  Through this, I've developed a skill and passion for event strategy.  The best events don't just happen, and the best way to plan your event is not to hire someone who will just check tasks off your list- it's to hire someone who cares about your event and has the knowledge and experience to help you develop strategies in every area.

  If you want to work more closely together, contact me directly at [email protected]

• Aug 10, 2022

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• Jan 30, 2022

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Walmart Brings the Heat With Its Largest Deals Event Ever

“walmart deals” to feature savings on thousands of items across back-to-school, tech, toys, outdoor, travel and more..

June 24, 2024

BENTONVILLE, Ark., June 24, 2024 — Walmart is announcing its largest savings event ever: “Walmart Deals.” Starting Monday, July 8 at 5 p.m. ET through Thursday, July 11 at 11:59 p.m. ET, customers can shop thousands of deals on popular items from electronics, home, toys, travel and more – including must-have items heading into the back-to-school season. Walmart+ members will have early access to shop the hottest deals of the season beginning at noon ET – five hours before anyone else.

All customers can shop “Walmart Deals” on Walmart.com and the Walmart app beginning at 5 p.m. ET on July 8, making it easier than ever to save money while discovering new items for summer with hyper-personalized content and a curated experience that makes the shopping fast and fun.

Here’s a sneak peek of some of the can’t miss deals from Walmart’s premier summer deals event:

• TCL 65” Class Q Class 4K QLED HDR Smart TV with Google TV for $398.00 (was $498.00)
• HP Victus 15.6 inch R5 4050 8/512 for $599.00 (was $979.00)
• Dyson V12 Detect Slimm Cordless Vacuum  for $449.99 (was $649.99)
• Samsung Galaxy Watch4 Classic 46mm Smart Watch with Bluetooth  for $99.00 (was $179.99)
• Westin Adirondack Chair for $89.99 (was 119.99)
• TCL Air Purifier for $29.99 (was $69.99)
• KidsKraft Swing Set  for $248.00 (was $399.00)
• Emeril Lagasse Power Grill 360 Plus, 6-in-1 Electric Indoor Grill and Air Fryer Toaster Oven with Smokeless Technology, XL Family-Size Capacity  for $50.00 (was $169.00)
• Rayovac High Energy AA Batteries & AAA Batteries, 1.5 V, 72 Pack  for $19.97 (was $39.94)
• Lifetime 50in Adjustable Hoop for $249.99 (was $329.99)
• Jurassic World T-Rex  for $19.97 (was $48.99)
• Hoverstar Flash Wheel Hoverboard for $62.99 (was $89.99)
• Kids’ Dodge Charger Ride On  for $164.99 (was $299.99)
• AovoPro Scooter  for $219.99 (was $439.00)
• Ozark Trail 10-Person Cabin Tent  for $99.00 (was $170.00)
• Keurig K-Slim + ICED Single Serve Coffee Maker  for $49.00 (was $129.00)
• GE Profile™ Opal™ Nugget Ice Maker  for $397.00 (was $579.00)
• Nintendo Switch Joy Con with Game  for $69.00 (was $99.00)
• Lego Star Wars  for $35.00 (was $49.99)
• Travelhouse 3 Piece Luggage  for $85.00 (was $119.99)
• Shark IQ Mapping Robot Vacuum, 60 Day Capacity Base, RV2302AE  for $288.00 (was $499.99)
• Philips Sonicare DiamondClean 9000 Special Edition Adult Rechargeable Toothbrush  for $149.96 (was $199.96)

To help parents, teachers and students kick off their school and college shopping early this year, Walmart will also be offering incredible discounts on select back-to-school supplies, fashion and uniforms, making it easy to prep and save on essentials well before the first day of school:

• Crayola Classic 10ct Fine Line Marker Bulk Supplies Set, 24 Packs  for $35.00 (was $49.97)
• Reebok Backpack  for $14.00 (was $20.00)
• Paw Patrol Backpack  for $20.99 (was $34.99)
• The Children’s Place Girl’s Unform Short Sleeve Polo 2-Pack  for $12.00 (was $25.95)
• Crayola Creative Fun Double Easel  for $35.00 (was $54.00)
• PHANCIR Foldable Lap Desk  for $17.99 (was $39.99)

When customers shop at Walmart, they can take advantage of our full suite of pickup and delivery options – from in-store pickup to early morning delivery, late-night express delivery and next- and two-day shipping. Customers have flexibility and control as they shop during the event this summer to get what they need when they need it. And with a recently reimagined site experience, customers can find what they’re looking for while discovering new items.

The event follows Walmart+ Week , which wrapped June 23, where members enjoyed enhanced benefits like increased fuel savings and Walmart Cash on travel bookings through Walmart+ Travel.

To preview the deals coming soon, visit: Walmart.com or the Walmart app.

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com , on Facebook at facebook.com/walmart , on X (formerly known as Twitter) at twitter.com/walmart , and on LinkedIn at linkedin.com/company/walmart .

See how Cvent can solve your biggest event challenges. Watch a 30-minute demo.

How to Create an Event Itinerary for Attendees and Event Organizers

When crafting an event itinerary, you’ll need to consider the experience of both your attendees and those involved in managing your event , including your event planning team, vendors, sponsors, exhibitors, and on-site staff.

This means that as a planner, you’re responsible for multiple event itineraries – a “back-end” itinerary for planning and management and a “front-end” itinerary created for attendees.

What Is an Event Itinerary?

As we’ll be looking at two different types of event itineraries, let’s get clear on the difference between the two.

An attendee event itinerary is used to inform event attendees of important agenda details like the event date(s), location, session and activity times, and scheduled transportation. On the other hand, an event itinerary for planners and staff contains scheduling details used to organize and execute the event, such as timelines for speakers and exhibitor setup times.

What Are the Essential Elements of an Event Itinerary?

Events can be huge revenue drivers, which is why it’s so critical to get them right. According to a recent study conducted by Research Dive, the global event industry is projected to generate $1,457.2 million in revenue by 2028, rising at a CAGR of 23.1% from 2021-2028.

As a planner, part of your job is undoubtedly to rake in as much revenue as possible with the help of your events. This means finding ways to boost your time management and operate more efficiently, cutting out as many uncertainties as possible by planning for everything, and making your event as enticing as possible to attendees.

The best way to do all of this? Crafting a detailed event itinerary. If done right, your itinerary can be a comprehensive guide to your event – a place for staff and attendees alike to have all (or most) of their questions answered.

Essential Elements of Event Management Itineraries

The essential elements of an event itinerary for those managing the event include an event schedule detailing the times, locations, and responsibilities for all vendors, venue staff, planning team staff, speakers, sponsors, and exhibitors.

In your event management itinerary, you’ll outline elements like:  

• Content management details for speakers and presenters
• Event logistics instructions
• Event management roles and responsibilities
• Critical setup and timing details for vendors, exhibitors, and sponsors
• Equipment and supplies needed for each activity, session, etc.
• Travel information and accommodation details

Essential Elements of Attendee Itineraries

Your attendee itinerary will look much different than your behind-the-scenes itinerary. The essential elements of an event itinerary for attendees include an event agenda that’s easy to access, understand, and update so that if session times, locations, or speakers change, your attendees always know what to expect and where they need to be.

In your attendee itinerary, you’ll outline elements like:

• Critical scheduling information, such as check-in times, session agenda, etc.
• Local transportation and accommodation information
• Special activities during your event
• Details regarding accessibility

A great way to make your event calendar accessible and flexible is to leverage mobile event apps to give your attendees constant access to up-to-date itinerary details.

Event Itinerary Example

Want an event itinerary example before you start building out your own? Check out the event itinerary templates below to help you get started with an event management itinerary or an attendee itinerary.

Event Itinerary Template for Event Organizers, Vendors, and Participants

Use the event itinerary template below for those participating in bringing your events to life, including your planning team, vendors, venue staff, speakers, sponsors, and exhibitors.

Date(s) of Event:

Start and End Time of Event:

Planning Team and Venue Staff:

• Contact information for all members of the planning team and POCs for venue staff, vendors, exhibitors, sponsors, and speakers
• Travel details, including information about traveling to your venue’s locality, accommodations, and local transportation
• Staff check-in time and location for each day
• Roles and responsibilities for each member of the team, including a detailed schedule of the time and location for each item
• Event setup and teardown times for staff, vendors, exhibitors, sponsors, etc.
• Load-in and load-out details, including access information, parking details, and rules and regulations
• Deadline to vacate event space
• Attendee event schedule, including high-traffic times and times when staff are free to attend sessions or other event activities
• Designated breaks and meal times
• Wi-Fi details, charging stations, and other tech-related information
• Contact information for planning team POC
• Check-in time and location
• Setup and teardown times and location, including deadline to vacate event space
• Equipment and supplies needed
• Time windows for vendor to be actively working/engaging with attendees or event staff
• Attendee event schedule to anticipate high-traffic times and determine when vendor staff must be available
• Venue rules and regulations applicable to each vendor
• Dress code for vendors

Exhibitors:

• Local transportation and accommodation suggestions, including any room block details
• Booth number, accompanied by exhibitor floor plan to identify booth location
• Rules and regulations such as booth size, signage, permitted materials, etc.
• Exhibit floor open hours, including anticipated high-traffic times to ensure booths are appropriately staffed
• Attendee event schedule to anticipate low-traffic times and opportunities for participating in other event activities outside of the exhibit floor
• Promotional presence, including where and when exhibitors will be promoted during your event to help them capitalize on these opportunities

• Local transportation and accommodation suggestions
• Booth and setup and teardown times and locations, including deadline to vacate event space
• Sponsor promotional content setup and teardown times, locations, and guidelines
• Rules and regulations such as booth size, signage, permitted materials, sponsor content guidelines, etc.
• Promotional presence, including where and when sponsors will be promoted during your event to help them capitalize on these opportunities
• Dress code for sponsors
• Local transportation and accommodation suggestions, including any room block details, as well as flights or other travel details if your planning team is organizing speakers’ travel to your location
• Check-in time(s) and location(s) for each speaking engagement to conduct sound checks, prep speakers, etc.
• Speaking schedule, including start/end time, location, and topic for each speaking engagement
• Audio-visual details, including equipment that will be available for speakers during their presentations
• Presentation materials or other supplies needed
• Travel and accommodation information if arranged by the planning team
• Attendee event schedule, including opportunities for participating in other event activities outside of speaking engagements
• Designated breaks and meal times, if speakers will be present for more than a few hours
• Promotional opportunities, including where and when speakers will be promoted during your event to help them capitalize on opportunities such as interviews, book signings, etc.
• Regulations and guidelines speakers must follow, including time limits, content restrictions, etc.
• Dress code for speakers

Event Itinerary Template for Attendees

Your attendees’ event itinerary must be clear and easy to follow and provide all the information attendees need to successfully navigate your event. The below event itinerary template includes all the details you should incorporate in your attendee itinerary.

Attendee Event Schedule:

• Your attendee itinerary should include a complete list of all available event activities, such as:
• Check-in and registration times and location
• Opening remarks and keynote speaker time, location, and description
• Session times, locations, and speakers
• Speaker bios and session descriptions so attendees know what to expect
• Exhibitor floor opening and closing times
• Networking and additional activities times and locations
• Special activities or add-ons available to select attendees
• Meal times and free periods
• Closing remarks/official event end

Need-to-Know Event Details:

• Room booking details for a room block or local options with convenient transportation to your venue
• Map of the venue, including a separate exhibitor floor map
• Contact details for an on-site representative or an information point for questions or assistance
• Wi-Fi details, charging stations, prohibited devices, and other tech-related information
• Transportation details, including shuttle services, parking information, local transportation options, etc.
• Sponsor and exhibitor details, including a list of all event sponsors and exhibitors (your attendee itinerary is a great place for promotion) and sponsored sessions or activities
• Venue accessibility information, including elevator access, ramp entrance locations, service animal guidance, sessions with closed captions or interpreters, etc.
• Dress code for attendees
• Local map or list of recommendations for meals, happy hours, and other activities outside of event hours

Smoother Planning and Execution with Event Technology

By now, you’re probably getting a feel for just how much work is involved in crafting an event itinerary. The best way to make things easier on yourself?

Event planner software ! According to a study by Enterprise Event Marketing, using event technology can increase attendance by 20% and productivity by 27%.

Now, this study was conducted in 2016, and event tech has only gotten more sophisticated, more customizable, and more robust since then, which means the positive impact of event tech has been growing in kind.

Not sure where to start with event technology or which solutions might work best for you? Here are just a few pieces of event tech that can help you throughout the planning process, including building your event itineraries:

• Event management software to help you manage the entire event planning, execution, and evaluation process
• Event marketing technology to manage all your event marketing efforts
• Content management software to help you communicate and collaborate with your event partners
• Event budget management software for all your event budgeting needs, from tracking expenses to proving ROI
• Mobile event apps to host all your event details, including your full attendee itinerary

Want a comprehensive list of the event tech available to planners today? Check out this blog post about event technology trends!

Hope Salvatori

Hope is a Senior Content Marketing Associate who has been with Cvent for more than two years. She has 8 years of experience producing content for corporations, small businesses, associations, nonprofits, and universities. As a content professional, she has created content for a wide range of industries, including meetings and events, government and defense, education, health, and more.

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How to Plan an Event: Event Planning Steps, Tips & Checklist

Need to know how to plan an event? If you’re planning a big event like a conference, we can help you successfully create, structure and lay out your event plan. This blog will cover everything you need to consider when planning an event, including event planning steps, tips and an easy-to-use event checklist.

What Is Event Planning?

Event planning is the process of putting on and managing a variety of events, from something as small as a meeting to as big as a convention and everything in between. When event planning you’ll be taking into account every aspect of that event, whether it’s a birthday party or a networking event.

That means you’ll be estimating budgets, creating timelines to schedule the event, reserving the site and any panels or speakers involved, getting necessary permits, food, transportation and more. If the event has a theme, you’ll develop that, too. Plus, you’ll be in charge of securing the needed resources to make the event a success.

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Event Plan Template

Use this free Event Plan Template for Excel to manage your projects better.

What Is an Event Plan?

An event plan defines how an event will be executed. It addresses all the components of an event such as the start and end dates, budget , venue, marketing, attendees and more. The scope and complexity of the event plan vary depending on the size of the event, but the fundamental challenges remain the same.

Organizing all those disparate parts, especially for larger events, requires powerful project management software. ProjectManager is award-winning project management software that lets you plan, manage and track your event to ensure it’s a success.

Our powerful Gantt charts help you list all your tasks and the associated resources and costs, assign them to your team and set milestones to track your progress. The whole plan is visible on a project timeline and can be saved by setting a baseline. Now you can track the planned progress against your actual progress to make sure you’re on schedule. Get started with ProjectManager today for free.

Event Plan Example

Most of us have some experience planning an event, be it at home, work or in our community. For this article, let’s focus on large events.

A conference is a common type of large event, so for our event management purposes, let’s talk about a TEDx conference that we were involved in to illustrate how to plan an event. This example is a good scenario to explain the structure and challenges of planning a big event, along with the benefits of planning an event with project management software .

Let’s break down the other components of setting up an event. They’re summarized below:

• Event timeline: First, establish a timeline for your event. This timeline should include pre-event planning, event execution and post-event activities.
• Budget: Estimate your event costs and create a budget. Your available budget will influence many event management decisions such as your venue, the marketing and advertising methods, etc.
• Venue: The event has to take place somewhere, and that involves logistics management , food and beverages as well as the décor.
• Marketing: Once you’ve selected a venue, you need to start drawing people to it through a marketing program that can include a website, social campaign, email and print work.
• Advertising: Hand in glove with marketing is advertising. That can include radio, TV, newspaper and magazine advertisements.
• Volunteers: A big event needs a big crew of people to get it off the ground and run smoothly. That means volunteers, which means writing contracts, defining their roles, setting up meetings and determining schedules.
• Speakers: You must have a keynote speaker or a group of speakers to attract an audience. This involves contracts, curators to select the talent, a program, bios and rehearsals.
• Sponsors: All of this costs money, and a big event’s budget is supplied by its sponsors. This again involves contracts, marketing and logistics.
• Production: The production involves creating contracts as you work on creating an audio-visual recording of the proceedings, as well as a sound and video broadcast during the event.
• Stage: The event takes place at a specific venue and on that venue is a stage on which the event proper will be presented. That usually incorporates a projector, screen, microphones, internet connection, batteries, cables and more.
• Attendees: Don’t forget about the people attending the event! You’ll need communications to inform them of event information, payment processes to collect fees, emails to stay in touch, directions, badges and access points.

Related:  10 Free Event Planning Templates for Excel & Word

Free Event Plan Template

This free event plan template for Excel is a great tool to start assembling the information you need to create an event plan. It can be customized to add your event details.

The Event Planning Process: Event Planning Steps

We covered a lot on event planning, so let’s break down those tips into concrete steps. These event planning steps will guide you toward success. Let’s continue with our conference example.

• Step 1. Determine your event goals and objectives
• Step 2. Assemble your team
• Step 3. Establish an event budget
• Step 4. Choose a date & venue
• Step 5. Select the speakers
• Step 6. Event marketing & advertising
• Step 7. Execute your event

When you break down the scope of your event plan into manageable steps, the process seems a lot less daunting. However, there are a few more things to keep in mind when making your event plan.

Event Planning Roles

As you might expect, there are many different roles that work together to bring an event to life. It’s easy to get confused. Are you an event manager or an event planner? Is there any difference between the two? Let’s take a look at some of the more common event-planning roles and define them.

Event Manager

The event manager is often mistaken for the event planner, but they are two distinct roles. Most simply, the event manager is responsible for event management activities, which involve coordinating and implementing the event. They take care of setting up the event, including its design, and make sure the vision of the event planner is realized.

Event Planner

An event planner organizes, coordinates and executes the event. They’re in charge of coming up with the idea, overseeing the setup and breakdown of the event. They’ll select the venue, create the budget and ensure everything is taken care of. What sets them apart is they design the strategy for the event to the smallest detail.

Event Producer

The event producer fleshes out the strategic plan of the event planner. They are the one who takes the idea and turns it into a living event. They will take charge of the technical aspects of the event, such as audio/visual, stage design, etc. They work with the event planner to schedule the event , but the event producer uses their skills and expertise in producing events to deliver the event that’ll impress both attendees and the client.

Event Planning Tips

Unfortunately, there are always going to be variables out of your control that’ll affect the event planning process, such as the weather, delivery delays, technical difficulties and other potential mix-ups. As stated earlier, you can’t change the date of your event, so you’ll want to be as prepared as possible for any risks or issues that may pop up on the day of your event.

Do a Post-Event Review

A post-event review or a post-mortem as they’re often called, is very valuable. By looking back at the past event and seeing what worked and what didn’t work, you can better plan your next event. There are always lessons to be learned and applying them to the next project will avoid previous mistakes and increase your chances of a better outcome.

Use Event Planning Templates

Having an event planning template is a great way to make sure you’re not missing any important pieces of the larger event. It’ll help you organize your tasks and resources, costs and more. Use our free event plan template to get started on the right foot.

Use Event Planning Tools

A template is fine, but limited. You have to manually update everything and it’s not very collaborative. Event planning tools, such as Gantt charts , kanban boards, task lists and calendars, help you plan and implement the event plan. They also allow you to track the work to make sure it’s following the plan, which leads to a more successful event.

Prepare a Plan B

As important as your plan is, there can be issues with it. There might be acts of god, such as weather, which negatively impact the event. Whatever the cause, you’ll need a backup. That’s why developing a plan B is so critical to the success of the event. You might never have to use it, but in case you do, you’re prepared.

Use an Event Planning Checklist

Another tip is to have a checklist made up. That way you can collect all the things you have to do and why you’re doing it in one place. Using a checklist for event planning can be done in conjunction with project planning tools . The more safeguards, the better. Also, there are few things more satisfying than crossing something off your list.

Event Planning Checklist

There’s a lot to manage when planning an event, so it’s important to have a list of everything you need to include in your event management plan. The following is a general event planning checklist to help you get started. The more questions you ask, the better your event checklist. Feel free to add your own unique responsibilities and tasks.

Goals and Objectives

• What’s your event’s reason for existing?
• What are the goals this event is expected to achieve?
• What are the revenue objectives?
• What is your target audience?
• How many people will attend?
• Is there a cost associated with ticketing and what is it?
• Where is the event being held?
• Create an event schedule.

Event Budget

• Figure out what the costs will be
• If you held similar events, use and adjust an old budget for a baseline
• What ticketing and registration software will be used?
• Finalize sponsor contributions
• Set ticket price

Date & Venue

• When will the event take place?
• Have a backup date in case issues arise
• Is there the best location for the event?
• Is the venue appropriate for your expected number of attendees?
• Decide on needed infrastructure: wifi, capacity, bathrooms, near shopping & restaurants, etc.
• Hire a caterer
• Secure what equipment you’ll need
• What are your security needs?
• Do you need permits, licenses or insurance?
• Create event signage and communication plans for attendees
• Research potential speakers
• Create a list of relevant speakers
• Create a pitch for speakers
• Pitch speakers
• Finalize speaker selection, get bios and headshots and arrange travel and accommodations
• Develop a list of sponsors and what you can offer them.
• See if there are sponsors who have partnered with similar events.
• Reach out to potential sponsors.
• Design signoff.
• Update the site or build a unique one.
• Make sure the site can handle expected traffic.
• Have a mobile-friendly site.

Event Marketing & Advertising

• What’s your messaging?
• Coordinate with digital tools and social platforms
• Add the event to online calendars
• Market the event with blog posts and other promotions like videos and online ads
• Send reminders to all parties a month or two before the event date

Finalizing the Last Steps

• Speakers and scripts
• Decorations

Pro tip: That’s a lot to coordinate and plan, which is why there’s a need for project management software that has the right features for event management. It provides a common portal, where you can track costs and tasks with automated alerts. It also offers both a communication and a collaborative platform that reduces the need for unnecessary emails. Software collects all your files in one place and makes team reporting simpler by adding efficiencies and reducing stress.

ProjectManager Offers Robust Event Planning Tools

ProjectManager is online software that’s suited for event planning. We have event project management tools to keep all the parts of your events, from managing vendors to promotions, organized. Our planning software helps you keep track of all the elements that make up your event plan.

Keep Stakeholders Updated With Event Calendars

Our multiple project views mean that event planners and managers can use project calendars , Gantt charts and there are task lists and kanban boards for teams. While reports can keep stakeholders informed, they might want to have access to the project. Share the calendar view with your stakeholders, which allows them to see start and end dates for all the tasks as well as milestones. This manages their expectations.

Zoom Into Event Activities With Kanban Boards

Use ProjectManager’s kanban board to manage the daily activities that need to be executed to plan, schedule and track your event plan. Move tasks from column to column as you collaborate on work with your team, and it’s easy to spot bottlenecks and get everything over the line in time for the event.

Track Event Labor Costs With Timesheets & Real-Time Dashboards

Plus, timesheets make invoicing easy for all your events. They can be submitted and approved with a keystroke. Our software also offers a variety of views, from a list to a calendar and even a kanban board that helps you visualize the workflow to keep on task.

More About Planning an Event

Event planning can be complex. There’s a lot of balls to keep in the air. If the above is too much to digest immediately, you could start with our event plan template and watch one of our planning experts. Jennifer Bridges, PMP, has years of experience and uses it to teach you the fundamentals of event planning in this short video.

Related Content

• Free Event Proposal Template
• Event Management: A Quick Guide
• How to Plan a Virtual Event: Virtual Event Planning Checklist
• Event Project Management Software

ProjectManager is award-winning project management software that helps you plan and monitor your event details. From powerful planning tools to real-time reports and dashboards that capture all of your event details, you can use our software to stay on schedule and stick to your planned budget. Try our software today with a free 30-day trial.

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What does an event planner do?

Would you make a good event planner? Take our career test and find your match with over 800 careers.

What is an Event Planner?

An event planner specializes in organizing and executing various types of events, ranging from small gatherings to large-scale conferences and weddings. Their primary role is to ensure that every aspect of an event is meticulously planned and flawlessly executed to create a memorable experience for attendees. Event planners work closely with clients to understand their specific requirements, objectives, and budget constraints, and then use their expertise to bring those visions to life.

The responsibilities of an event planner are diverse and encompass various tasks. They are responsible for selecting and booking suitable venues, managing logistics such as transportation and accommodations, coordinating with vendors and suppliers, overseeing event decorations and themes, creating detailed timelines, and managing budgets. Additionally, event planners often assist in marketing and promotional efforts to attract attendees and ensure effective communication before, during, and after the event. With their strong organizational skills, attention to detail, creativity, and problem-solving abilities, event planners play a vital role in orchestrating successful and memorable events.

What does an Event Planner do?

Duties and Responsibilities The duties and responsibilities of an event planner can vary depending on the type and scale of the event, as well as the specific needs of the client. However, here are some common responsibilities that event planners typically have:

• Initial Consultation: Event planners meet with clients to discuss their event goals, vision, budget, and specific requirements. They gather all the necessary information to understand the client's expectations and objectives.
• Event Concept and Design: Event planners work with clients to develop a creative concept and design for the event. This includes selecting themes, color schemes, decor, and overall aesthetics that align with the client's vision and event goals.
• Budget Management: Event planners are responsible for creating and managing budgets for the event. They allocate funds to different aspects such as venue rental, catering, entertainment, decorations, and marketing. They also track expenses to ensure they stay within the allocated budget.
• Venue Selection and Coordination: Event planners research and recommend suitable venues for the event based on the client's requirements. They negotiate contracts, coordinate site visits, and handle all logistical aspects, including seating arrangements, audio-visual equipment, and technical support.
• Vendor Management: Event planners work with various vendors and suppliers such as caterers, florists, photographers, and entertainers. They handle the selection, negotiation, and coordination of these vendors, ensuring that they deliver their services on time and within the event's specifications.
• Timeline and Schedule Management: Event planners create detailed timelines and schedules for all event-related activities. They ensure that everything is organized and runs smoothly, coordinating the setup, rehearsals, speakers' presentations, entertainment, and any other elements of the event.
• On-Site Event Management: Event planners oversee the event's execution on the day(s) of the event. They coordinate with vendors, manage logistics, troubleshoot issues, and ensure that everything is in place as planned. They are responsible for handling any unexpected situations or emergencies that may arise during the event.
• Post-Event Evaluation: After the event, event planners conduct a post-event evaluation to assess the success of the event, gather feedback from clients and attendees, and identify areas for improvement. They also handle post-event tasks such as finalizing vendor payments and providing a comprehensive event report to the client.

Types of Event Planners There are several types of event planners, each specializing in different areas of event management.

• Wedding Planner : Wedding planners specialize in organizing weddings and related events. They assist couples in planning every aspect of their wedding, including venue selection, catering, decorations, entertainment, and coordination of vendors. Wedding planners ensure that the couple's vision is brought to life and that the day runs smoothly.
• Corporate Event Planner: Corporate event planners focus on organizing events for businesses and organizations. They handle conferences, seminars, trade shows, product launches, corporate retreats, and other corporate events. They work closely with companies to understand their goals and objectives and create events that align with their brand and message.
• Social Event Planner: Social event planners cater to personal celebrations such as birthdays, anniversaries, family reunions, and other private gatherings. They work closely with clients to plan and execute these events, managing all the logistics, coordinating vendors, and creating a memorable experience for attendees.
• Non-Profit Event Planner: Non-profit event planners focus on organizing events for non-profit organizations to raise funds, create awareness, or celebrate achievements. They often work with limited budgets and collaborate with sponsors, volunteers, and community partners to plan charity galas, fundraising auctions, benefit concerts, and other non-profit events.
• Conference/Convention Planner: Conference and convention planners specialize in large-scale events that involve multiple sessions, workshops, exhibitions, and networking opportunities. They handle logistics, venue selection, speaker coordination, registration, and attendee management to ensure a successful and engaging conference or convention.
• Trade Show/Exhibition Planner: Trade show planners organize industry-specific exhibitions and trade shows where companies can showcase their products and services. They coordinate booth setups, exhibitor registration, floor plans, promotional activities, and logistics to create a productive and engaging environment for exhibitors and attendees.
• Destination Event Planner: Destination event planners specialize in organizing events at specific locations away from the client's hometown or country. They are well-versed in the logistics of arranging events in unfamiliar settings, including venue selection, travel arrangements, accommodations, and local vendor coordination.

Are you suited to be an event planner?

Event planners have distinct personalities . They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also conventional, meaning they’re conscientious and conservative.

Does this sound like you? Take our free career test to find out if event planner is one of your top career matches.

What is the workplace of an Event Planner like?

The workplace of an event planner can vary depending on the nature of the events they organize and the specific company or organization they work for. Event planners may work in various settings, including event management firms, corporate offices, hotels, conference centers, or even operate as freelancers.

Office Environment: Event planners often have a designated office space where they handle administrative tasks such as client meetings, event coordination, budget management, and vendor communication. In this environment, they utilize technology and software to manage event logistics, track budgets, and communicate with clients and vendors.

On-Site at Events: Event planners spend a significant amount of time at event venues, especially during the planning and execution stages. They oversee the setup of decorations, seating arrangements, audio-visual equipment, and other event-related elements. During the event, they are present to ensure that everything runs smoothly, handle last-minute changes, and address any issues that may arise.

Client Meetings: Event planners frequently meet with clients to discuss event details, review progress, and make decisions about various aspects of the event. These meetings may take place in their office, client's office, or at the event venue itself. Event planners need to be adaptable and flexible in their work environment to accommodate client preferences.

Remote Work: Depending on the organization and the specific event, event planners may have the flexibility to work remotely. They can communicate with clients, vendors, and team members through email, phone calls, video conferencing, and event management software. Remote work allows event planners to manage their tasks efficiently and collaborate with stakeholders from different locations.

Travel Opportunities: Event planners who organize destination events or work for event management companies may have opportunities to travel for site visits, conferences, or to oversee events at different locations. Travel can be an exciting aspect of the job but may also involve extended work hours and being away from home for extended periods.

Dynamic and Fast-Paced Environment: The workplace of an event planner is characterized by a dynamic and fast-paced atmosphere. Event planners often work under tight deadlines, handle multiple events simultaneously, and adapt to changing circumstances. They need to be organized, detail-oriented, and capable of handling high-pressure situations while ensuring the smooth execution of events.

Event Planners are also known as: Event Organizer Event Manager Event Coordinator

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Most travelers trying to keep frugality in mind when planning summer travel: Experian

Travelers plan to use credit cards most often when booking travel.

High inflation is causing travelers to stick to a budget when planning road trips.  ( iStock )

Summer travel is heating up with the weather, but consumers are weary about spending too much. Nearly 71% of consumers blame inflation for impacting their road trip plans, an Experian survey found .

A majority of survey respondents planned to spend an average of $1,000 on their trips this summer. Road trippers plan to spend the most on gas and accommodations.

Auto insurance rates are also impacting travelers. Three out of four respondents to Experian’s survey are worried their rates will increase in the next year. This concern that rates will rise is causing a third of respondents to shop around for auto insurance.

States with higher insurance rates have the highest percentage of drivers looking to switch. About 14% of drivers looking to switch live in Texas and 11% live in Florida.

If you want to compare your auto insurance rates to see if you can get a lower premium, use Credible to compare rates and lenders with the click of a button .

CONSUMERS DISCOURAGED BY HIGH INTEREST RATES AND DETERIORATING FINANCIAL HEALTH: STUDY

Many consumers plan to use their credit cards to pay for travel this summer

Most travelers don’t plan to use cash to pay for their traveling this summer. Credit cards are the most preferred method of payment, according to a PYMNTS study .

About 69% of those planning to travel will use their credit cards for at least part of their accommodations. The rewards and cash back programs offered through their credit cards are the most popular reason consumers choose credit cards over other payment methods. Cash flow management and accessibility are two other major reasons travelers opt for credit cards.

While a majority of travelers choose credit cards, 59% use debit cards and 57% choose cash to pay for their travels.

PYMNT’s data also focused on the financial picture of travelers. Higher credit scores indicate a higher inclination to travel. About 57% of high credit borrowers have summer travel plans, slightly higher than the 51% of those with mid-level scores or low credit scores. 

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CREDIT CARD USAGE IS UP AS INFLATION CONTINUES TO RISE

Younger generations are willing to travel and spend more on live events

Travelers from all generations are attempting to be more frugal with their travel plans this summer, but millennials and Gen Z are more willing to spend in one area: live events. Gen Zers in particular are willing to splurge on concerts, sporting events and other live events, a AAA and Bread Financial report found .

About 65% of Gen Zers and 58% of millennials have or plan to travel within the next 12 months for in-person entertainment that is at least 50 miles from home, signaling a willingness to spend extra on travel. Just 43% of Gen X and 27% of baby boomers are willing to do the same.

Many Gen Zers are even willing to travel more than 1,500 miles to attend these events. Twice as many Gen Zers in the study said that they’d be willing to travel this far, compared to just 9% of baby boomers.

"Younger generations are leading the charge when it comes to a shift in consumer spending habits surrounding live event travel," Paula Twidale, senior vice president of AAA Travel explained. "Gen Z and Millennial travelers are taking their trips to the next level by going farther and spending more than other generations for live events. They don’t want to miss out and will do what it takes to see their favorite artist, sports team, or other live event in person," said Twidale.

Not only are younger generations willing to shell out more money for travel, but also for the tickets themselves. About two in five Gen Zers and millennial travelers paid between $500 and $5,000+ for just tickets. Dipping into savings is no problem for these generations when it comes to live events in particular. Some would even consider taking on a side hustle to pay for any concerts or shows they’re interested in.

During long road trips, having the right auto insurance is crucial. Use a tool like Credible to shop around and lower your car insurance premium today .

MORE THAN A THIRD OF GEN Z, MILLENNIALS SEEK HELP FROM THEIR PARENTS TO AFFORD A HOUSE DOWN PAYMENT

Have a finance-related question, but don't know who to ask? Email The Credible Money Expert at [email protected] and your question might be answered by Credible in our Money Expert column.

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• Fellowship Programs
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Featured Resource

• Support the Museum
• Corporate Patrons
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Become a member

The Smithsonian American Art Museum presents its annual exploration of video games and art, SAAM Arcade 2024, Saturday, July 27, from 11:30 a.m. to 7 p.m. This program is part of the museum’s ongoing commitment to the study and interpretation of video games as part of the national visual culture.

This year, the popular celebration of creativity and innovation in games focuses on the theme of “Adventure Awaits.” This daylong event features video games that celebrate the theme of travel, exploration and the exciting possibilities of visiting real and imagined new worlds. The centerpiece of the event is the independent developer showcase, which this year features nine games. In addition,  MAGFest, a non-profit organization dedicated to the appreciation of games and video game music, is providing a variety of classic arcade and console games featuring cars, travel and new worlds to play.

The titles selected for the “Indie Showcase” include: •     “Hair Nah” by Momo Pixel, reflecting on the experience of Black women while traveling •     “A Highland Song” by inkle, set in the Scottish Highlands, where players test their survival skills •    “Atuel” by Matajuegos, focuses on the ecosystem of Argentina’s Atuel River Valley •    “Skábma-Snowfall” by Red Stage Entertainment, where players transform from Sámi reindeer herders to traditional healers •     “Sophia The Traveler” by Memo Gogo Studio, explores Venice, Italy •    “Journey” by thatgamecompany, navigates a desert and the remains of a forgotten civilization  •     “Spiritfarer” by Thunder Lotus Games, where players travel by sea and become ferry masters, caring for and befriending spirits on their way to the afterlife •    “Isles of Sea and Sky” by Cicada Games, where castaway survivors journey across ancient islands •    “Morgan: Metal Detective” by Studio Morgan, where players discover lost treasures on an island through metal detector work

From 11:30 a.m. to 1 p.m., the sound levels in the space will be reduced so attendees with sensory needs can enjoy the offerings, and throughout the program, noise-cancelling headphones will be available to borrow. American Sign Language (ASL) interpreters will be available during the program so Deaf visitors may fully engage with the game offerings. 

Musical performances by Triforce Quartet will be at 2 p.m. and 5 p.m. A special themed scavenger hunt will be available so visitors can explore the museum’s galleries and connect video games to objects in the museum’s collection. An additional activity created by the museum is Side Quest, a game where participants ask developers questions and win prizes. Detailed event information and a full list of the featured games are available on the museum’s website . This program is free, but registration is encouraged.

The Smithsonian American Art Museum is a leader in exploring the impact and artistry of video games and was one of the first art museums in the United States to acquire video games as part of its permanent collection. Video games create compelling participatory and social spaces, imagined by artists and designers and activated by players whose individual interactions are uniquely required to complete the experience. SAAM Arcade emphasizes this aspect of video game appreciation by encouraging hands-on engagement and in-person exchanges among independent developers, gamers and new audiences. 

SAAM Arcade is made possible in part by support from the Albert H. Small Endowment.

About the Smithsonian American Art Museum and its Renwick Gallery

The Smithsonian American Art Museum is the flagship museum in the United States for American art and craft. It is home to one of the most significant and inclusive collections of American art in the world. The museum’s main building, located at Eighth and G streets N.W., is open daily from 11:30 a.m. to 7 p.m. The museum’s Renwick Gallery, a branch museum dedicated to contemporary craft, is located on Pennsylvania Avenue at 17th Street N.W. and is open daily from 10 a.m. to 5:30 p.m. Check online for current hours and admission information . Admission is free. Follow the museum on Facebook , Instagram , LinkedIn and YouTube . Smithsonian information: (202) 633-1000. Museum information (recorded): (202) 633-7970. Website: americanart.si.edu .

Press Images

Photo by Norwood Photography

Plan & Host My Event

Planning an event can be challenging. That's why we've created a few tools to make it easier and a little more fun!

Event planning guide

Start planning your event by browsing through venues, local event services, accommodations, places to eat, and activities. When you see something you like, select  +Add to My Plan . You can view your event plan by selecting the clipboard icon in the main header.

Choose one category at a time and select apply. Scroll down to view your options.

94.9 The Goat/100.3 Country

• https://www.mycariboonow.com/

Accessible Playground

• https://www.quesnel.ca/arts-recreation/parks-water/city-parks/accessible-playground

Achieve Advertising

• [email protected]

Airport Inn Motel & RV Park

• [email protected]
• https://www.airportinnrv.com/

Alexander Mackenzie Heritage Trail

• http://www.bcadventure.com/adventure/explore/cariboo/trails/almack.htm

• http://www.allhaul.ca/

Amanda Kirsh Photography

• [email protected]
• https://www.amandakirshphotography.ca/

Antique Machinery Park

Dedicated to the preservation and restoration of machinery that helped to develop our region.

Barkerville Brewing Co.

• https://barkervillebeer.com/

Barkerville Historic Town & Park

• http://www.barkerville.ca/

Barkerville's Shamrock Tube Run

• http://www.barkerville.ca/winter-recreation/

Bring your own helmet and be ready for a wild ride down a 400 foot run of snow and fun!

Barlow Creek Commission

• [email protected]

Beavermouth Recreation Site

• http://www.sitesandtrailsbc.ca/search/search-result.aspx?site=REC2572&type=Site

Begbie's Bar and Bistro

• https://lovenorthernbc.com/community/quesnel/business/begbies-bar-bistro/

Big Country Outfitters

• http://www.bigcountryoutfitters.ca/

Share your itinerary

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Event Planner

• Certifications
• Related Topics

What Is an Event Planner? How to Become One, Salary, Skills.

Event planners oversee the details for organizing and executing a professional event. Here’s what to know about an event planner’s salary, needed skills and how to become one.

What Is an Event Planner?

Event planners are responsible for arranging all the details of an event or gathering. In addition to monitoring processes leading up to an event, event planners also make changes when needed during the event itself.

What Do Event Planners Do?

Event planners oversee the entire event process, from brainstorming event concepts to organizing logistics the day of.

Event Planner Responsibilities

• Understand clients’ needs and event preferences. 
• Outline event guidelines, including location and expenses.
• Find and scope out event venues ahead of time. 
• Prepare any equipment or technology, especially for online events.
• Coordinate logistics like hotels, meals and transportation.  
• Monitor events and make adjustments when needed.

Day-to-Day Responsibilities of an Event Planner

• Meet with clients to discuss event needs and expectations. 
• Visit locations of interest to determine the ideal event venue. 
• Enforce event budget and review payments for approval.   
• Contact local establishments to arrange housing, food and other amenities. 
• Test technology to confirm all equipment is in good condition.

Event Planners Within a Company

Event planners are some of the top professionals within the event management hierarchy. While they sometimes rely on event coordinators as assistants, they often ensure event managers, client service event managers and event assistants execute their vision for an event. Event planners report to the director of events or the CEO.

Importance of Event Planners

Event planners are not just in charge of the event itself, but also the details that go into envisioning, organizing and setting up an event. Without these leaders, companies and their clients would struggle with developing event ideas and taking the concrete steps needed to translate these ideas into realities.

What Skills Are Needed to Be an Event Planner?

Qualifications to be an event planner.

• Background in business, marketing , event planning or a similar discipline.
• Experience working with customers online and face-to-face. 
• Ability to remain calm within high-pressure environments.
• Skilled in multitasking and keeping track of various details.
• Proven success managing long-term projects.

Event Planner Prerequisites

• Bachelor’s degree in business, marketing, communications or a related field. 
• Event planning certifications (not required, but helpful to have). 
• One to two years of relevant professional experience.

Event Planner Hard Skills

• Business acumen for budgeting and managing expenses.
• Troubleshooting skills for prepping tech and equipment. 
• Knowledge of online platforms for hosting virtual events .
• Ability to organize logistics details like food, housing and room setup.
• Research skills for finding and evaluating possible venues.

Event Planner Soft Skills

• Creativity for developing unique event ideas. 
• Strong communication skills for interacting with clients, venue hosts and local businesses. 
• Flexibility for adopting changes to event programs on the fly.  
• Cool demeanor for remaining calm under unpredictable circumstances.
• Meticulous attention to detail for overseeing every stage of the event process.

Tools and Programs Event Planners Use 

• Online video platforms like Zoom, Microsoft Teams and Google Meet. 
• Customer relationship management platforms like Salesforce, HubSpot and monday.com. 
• Project management platforms like Asana, Trello and Airtable.
• Event management websites like Eventbrite, Ticketmaster and Meetup. 
• Graphic design tools like Canva, Adobe Spark and Pixlr.

How to Become an Event Planner

Event planner education and experience.

Event planners set themselves up for success by earning a bachelor’s degree in business, communications, marketing or a related field. While it’s not required, additional certifications can help one stand out from the rest of the candidate pool. Incoming professionals then work one to two years before becoming event planners. An entry-level role like event assistant is ideal for an event planner role, but other positions like marketing coordinator and PR specialist can also provide relevant experience.

Event Planner Certificates and Courses

• Leadership training programs for overseeing event processes. 
• Event planning certifications like the Certified Meeting Professional certification.
• Certifications from groups like the Society of Government Meeting Professionals . 
• Tech-based certifications like the Digital Event Strategist certification.

Event Planner Career Path

Professionals may spend at least two years working in an event planner position before moving on to a higher level role. Those who exceed expectations as event planners can transition into an event coordinator or director of events position.

Event Planner Salary and Job Outlook

Aspiring event planners have an exciting future ahead of them since the number of event planner jobs is set to increase by 18 percent between 2021 and 2031. 

The full compensation package for an event planner depends on a variety of factors, including but not limited to the candidate’s experience and geographic location. See below for detailed information on the average event planner salary.

Careers Related to Event Planner

Related marketing jobs, companies hiring event planners, most common skills for event planner, related marketing careers.

Nelson Institute Travel Guidelines

Planning your trip

Payment methods.

• Air travel and using Concur

Registration fees

• Lodging  

Meals and incidental expenses

Traveling outside the u.s., getting reimbursed, accessibility accommodations.

• Other links (including combining business & personal travel)

Travelers are expected to follow all internal travel approval procedures prior to making trip reservations. You are also responsible for following travel policy, retaining required receipts, and submitting expense reports in a timely fashion. Your best resource for travel planning is a Nelson administrator. 

• Laurel Fletcher [email protected]  
• Jill Folkerts [email protected]
• Robin Higgins [email protected]  

Payment by UW Purchasing Card (work with a Nelson administrator) or My Corporate Card is preferred for pre-trip expenses such as airfare, registration fees, lodging deposits and rental car guarantees. Out-of-pocket expenses incurred while traveling are reimbursed in accordance with UW-Madison travel policy. Employees are responsible for following travel policy, retaining required receipts, and submitting expense reports in a timely fashion. Getting Reimbursed – Division of Business Services – UW–Madison (wisc.edu)  

All airfare for UW business-related travel for employees and non-employees must be purchased via the Concur self-booking tool OR through Fox World Travel, the UW contracted travel agency.

Set up your Concur Profile: Concur Travel Profile Administration – Division of Business Services – UW–Madison (wisc.edu)

Bookmark the Fox World Travel Portal and Concur links.

• Fox World Travel contact information: 608-710-4172 or 844-630-3853 or [email protected]
• Fox World Travel business hours: 7am - 7:30pm Central Monday - Friday. Additional fees apply after hours.

All profiled Concur users can book airfare on behalf of employees and non-employees (guests).  Employee travelers must assign a travel assistant in Concur for another employee to make travel arrangements on their behalf.

• UW System Guide:  Booking for another employee in Concur
• UW System Guide:  Concur support and user guides

Add the "Travel and Reimbursement" tile to your MyUW homepage.  Log into my.wisc.edu. In the search bar on top, use keyword "travel" to find the Travel and Reimbursement app and add it to your homepage.

Driving 

To drive an automobile for business purposes, you must first become an “authorized driver.” Driver authorization results in liability protection while driving in the course and scope of university business. For detailed information go to:

Driver Authorization – Division of Business Services – UW–Madison (wisc.edu)

Before you apply, please have the following information ready:

• Your NetID and password
• Your driver’s license number
• The UDDS code for your department: UDDS for Science Hall is UA403900/CCR UA401500/SAGE UA402400
• Out-of-state license holders will need to upload a PDF of their license

Once you've become an authorized driver, determine the best option for driving on UW business, including how to book a rental or fleet vehicle, and use of a personally-owned vehicle: Using a vehicle during UW business travel – Division of Business Services – UW–Madison (wisc.edu)  

Registration fees for official participation at conference, conventions, training, or meetings related related to UW business are payable/reimbursable by the University. Find out What's allowed and how to pay .

Lodging 

All lodging must be reserved through the Concur online system, directly with an agent at the  University’s contracted travel agency , by booking directly with the lodging facility, or by booking through  AirBnB . Use of other third-party booking sites (e.g. VRBO, Hotels.com, Travelocity) is prohibited.

The University has  contracts with various lodging suppliers  in top travel destinations, including Wisconsin. UW contract rates are only offered within Concur.

Travelers are reimbursed for meal and incidental expenses (M&IE) while in travel status requiring an overnight stay. M&IE are reimbursed on a per diem basis, not for actual costs. Travelers cannot claim M&IE for other travelers.

The M&IE per diem rate varies from location-to-location and sometimes can vary from month-to-month. Calculate your per diem allowance .

How to determine which foreign-travel expenses are reimbursable to UW-Madison travelers and what preparations need to be made for a business trip out of the U.S. Traveling to a Foreign Country – Division of Business Services – UW–Madison (wisc.edu)

• Gather your receipts and documentation. This can be verified prior to travel with a Nelson administrator (see above), or a policy check will tell you what is needed.  
• Access e-Reimbursement from the Travel and Reimbursement Tile on your MyUW homepage (see instructions above). You can assign a Nelson administrator as an alternate to create and modify expense reimbursements for you, but you still must review and submit your own. Procedure - How to Assign an Alternate .  
• Once submitted, expense reimbursements are reviewed by a least two levels of approval. Once fully approved, the reimbursement amount is directly deposited into your bank account within 5 business days.
• Expense reimbursements must be submitted within 90 days of the end of the trip, date of purchase (for non-travel expense reimbursements), end date of course (for tuition or job training expense reimbursements).
• Travelers may seek reimbursement for airfare, registration fees, lodging, and vehicle rental reservation guarantees at the time payment is made. All other travel expenses are reimbursable after the trip is complete.

The University understands the need to accommodate travelers with health issues or physical limitations in accordance with state and federal disability accommodation laws. Please contact  your Divisional Disability Representative (DDR) if you need a disability-related accommodation, or a Nelson administrator who can contact the DDR on your behalf. 

Other links:

Combining Business and Personal Travel | Travel (wisconsin.edu)

Travel Planning and Booking – Division of Business Services – UW–Madison (wisc.edu)

Traveler User Guides | Travel (wisconsin.edu)

7 Free Travel Planning AI and ChatGPT Apps to Get an Instant Itinerary

Quick links.

• PLAN by ixigo
• Trip Planner AI
• Vacay Chatbot
• Layla, Wonderplan, and PLAN by ixigo are AI travel planning apps with customizable itineraries.
• iplan.ai offers detailed itineraries for popular tourist cities based on interests and budget.
• Curiosio plans road trips on all continents, while Trip Planner AI helps with activity selection and cost estimation.

You can tell a travel agent your preferred dates, the place you want to visit, and your budget, and expect a full itinerary of what to do there based on your preferences. But can AI do the same job?

These free travel planning apps use AI and machine-learning tools like ChatGPT to prepare an itinerary for you in a few seconds, and we took them for a spin.

Layla describes itself as an AI trip planner, meaning you can use it to decide your vacation destination, create itineraries, and find suitable hotels and flights.

If you are uncertain about your destination or would like suggestions, you can ask Layla for advice regarding your trip. Otherwise, enter your destination and ask Layla to create your itinerary. Within a few seconds, you'll get a detailed plan for your trip.

As Layla is a chatbot, you can enter a prompt to ask it to change your itinerary. For instance, ask it to focus more on outdoor activities or include local restaurants. If you're unsatisfied with the activities planned on any particular day, you can give instructions and ask Layla to regenerate that part only.

Once you've perfected your itinerary, you can share it with your friends via a URL or add it to your bucket list.

2. Wonderplan

Wonderplan is a wonderful AI tool for planning your trip. To create your itinerary, Wonderplan first asks you to enter your destination country and city, your budget, the number of days you'll be staying, and your interests.

It then creates a travel plan within a few minutes, displaying various places to visit, their descriptions, and the time usually spent at each location. Although Wonderplan doesn't show the trip map, it does provide a link to Google Maps for each place.

It also displays different types of accommodation available (like Airbnb, hotel, or hostel) and their respective costs. Similarly, there are details about transportation, food, and activities. This way, you can estimate the potential cost of your trip.

In addition to your itinerary, Wonderplan also shows essential information about the country you're visiting. These include the currency conversion rate, electricity plug type, languages spoken, weather, and popular conveyances.

3. PLAN by ixigo

PLAN by ixigo starts by asking you about your dream destination. Then, it provides an option to describe the type of experience you want to have. This is just like a ChatGPT prompt, so you can enter anything you wish.

For example, you can specify the duration of your stay, your interests, the kinds of activities you're looking for, whether you have a family with you, and so on.

But if you can't think of any prompts, PLAN by ixigo provides a few trip ideas, so you can always select those. PLAN by ixigo then shows a day-wise plan, showing what you can do in the morning, afternoon, and evening.

However, if the suggested itinerary doesn't sound appealing, you can again enter a prompt to edit it.

4. iplan.ai

While iplan.ai doesn't mention which AI or machine-learning algorithm it uses, the results are fantastic enough to gloss over that. The app works beautifully on phones to give you a full itinerary for any one city at a time, depending on how many days you have there.

The app first asks you to name the destination city. As far as we checked, iplan.ai works best for popular tourist cities, not offbeat or obscure travel. Next, note how many days you will be there, and then choose your free time each day—a cool step to ensure a better itinerary if you already have some plans, but not a whole days worth.

Tell iplan.ai if you're traveling solo, as a couple, with family, or with friends, and then choose your interest among topics like history, art and culture, nature, entertainment, shopping, food, sports, relaxing, etc. Finally, choose between an economy, normal, or luxury budget.

After a few minutes, iplan.ai gives you a day-wise itinerary for your trip. It's plotted on a map so you can see all the locations, and each point of interest has a brief description along with estimated travel time.

The app has both free and paid plans. With a paid account, you can share the trip plan with your friends and access it offline. Another limitation of iplan.ai is that you can't get an itinerary for a multi-city trip. For now, you'll need to make a plan for each city you're visiting, one at a time.

Download: iplan.ai for Android | iOS (Free, Paid)

5. Curiosio

The easiest last-minute travel plan is to get into a car and drive. Curiosio specializes in helping you plan an itinerary for a road trip to several major countries on all continents. It doesn't cover every single place, but the existing collection is impressive enough.

Curiosio uses its own AI engine, Ingeenee, which is trained on several crowdsourced travel-based resources, such as Wikivoyage, Wikipedia, Wikidata, Freebase, DBpedia, GeoNames, OSMNames, and OpenStreetMap. Through this dataset, it can chart an itinerary that meets your requirements across various parameters.

You can set options for a round trip or a one-way trip with starting and finishing points. If there are any places you want to visit on the way, add them in. Then set the number of travelers, dates of the journey, what vehicle you're using, total budget, and whether you want to visit places that spark curiosity or are obscure. The AI will usually give you multiple plans and routes for these options.

The itinerary includes a map of your route and a day-wise breakdown of where you'll be going and what you'll be seeing. Each point of interest is clickable to find more information about it. There are easy ways to share your itinerary with co-travelers, print it out, or even export it to Google Maps. Curiosio is one of the best road trip planners for your next adventure .

6. Trip Planner AI

Trip Planner AI plans a perfect trip to your dream destination. Begin creating your itinerary by entering the city you wish to visit and traveling dates. You can add multiple destinations here.

Then, select the kinds of activities you prefer, the number of people, and whether you're traveling with friends or family. Trip Planner AI asks you about your dietary preferences and budget.

As an optional step, you can specify the place where you'll be staying so that it creates an itinerary accordingly. If you haven't decided on your lodging yet, you can explore hotels suggested by Trip Planner AI.

Finally, Trip Planner AI generates a detailed itinerary, a map, and basic information about the city you're visiting. For each destination, it provides the details of the place, expected traveling time, and cost. Though it provides a complete plan for your trip, you can manually add or remove activities from your itinerary. You can also invite your friends to edit the itinerary and download it as a PDF.

7. Vacay Chatbot

Vacay Chatbot is not a dedicated itinerary maker but an AI chatbot that acts like your travel advisor. So, you can ask it to give travel recommendations, compare different destinations, and, of course, create an itinerary. If you've previously used AI chatbots like ChatGPT, you'll find this trip planner easy to use.

Just enter a prompt specifying your destination and trip details and ask Vacay Chatbot to create an itinerary. You can include details like your trip duration, budget, preferences, number of travelers, etc. The more details you provide, the better your itinerary will be.

One of the downsides of using Vacay Chatbot is that it doesn't provide a map for your trip. However, you can use these apps to plot your itinerary on a map .

All these travel planning AI apps urge you not to use the itinerary as-is and only treat it as a template or guide to begin planning your trip. This is because they currently have several limitations, like databases that aren't recently updated or require specific prompts from the user.

A real human travel agent will still give you a more customized itinerary, but it will cost you a few bucks. If you want a free base guide, more basic travel planning apps are a good starting point.

Planning on traveling for the Fourth of July holiday? Here’s how to avoid the rush

NEW YORK (AP) — The Fourth of July is right around the corner, and the travel rush is already heating up.

Millions of Americans are preparing to get out of town sometime in the coming holiday week. That will likely mean busy roads, as well as packed airports and train stations.

Motor club AAA projects that some 70.9 million travelers will head 50 miles (80 kilometers) or more from their homes over a nine-day Independence Day travel period — surpassing pre-pandemic numbers for the U.S. holiday. And the Transportation Security Administration  expects to screen  over 32 million individuals in airports from this Thursday through July 8, up 5.4% from last year’s numbers.

Are you traveling for the Fourth? Here’s a rundown of what you need to know.

When is the best time to hit the road for July Fourth?

Smooth sailing for travel around any holiday is never a given. But avoiding the most hectic times, when others are rushing out of town, is a good way to start.

If you’re traveling by car for the Fourth of July, it’s best to hit the road in the morning, according to transportation data and insights provider INRIX. Peak traffic congestion varies by location, INRIX data published by AAA shows, but the worst times to drive on, or leading up to, the holiday are generally between 2 p.m. and 7 p.m. Either way, be prepared for the roads to be jammed.

“Road trips over the holiday week could take up to 67% longer than normal,” Bob Pishue, transportation analyst at INRIX, said in a prepared statement.

July Fourth falls on a Thursday this year, and many travelers will likely take Friday July 5th off to extend their trip into a four-day weekend. Drivers in large metro areas can expect the biggest delays on Wednesday July 3 and Sunday July 7 — as travelers leave and return to town, Pishue added.

And if you’re renting a car ahead of July Fourth, the busiest pickup days will be Friday, Saturday and Wednesday before the holiday, AAA notes.

When will airports be busiest?

Airports will also likely be packed all week long — but the TSA expects most people will take to the skies on Friday.

It anticipates that it will screen more than 3 million individuals Friday. That would surpass the agency’s current record for most people screened on a single day,  which reached just under 3 million  last Sunday.

“We expect this summer to be our busiest ever,” TSA Administrator David Pekoske said, adding that travel typical peaks around Independence Day.

Last year, the busiest day for Fourth of July air travel was also the Friday ahead of the holiday, TSA data shows. If past trends hold, travel will likely be higher on the days before and after the Fourth — particularly closer to the weekend. In 2023, for example, more than 2 million people were screened on the Fourth, which landed on a Tuesday last year, down from 2.88 million the Friday before.

What should I do if my flight is delayed or canceled?

Flights can be delayed or canceled for an array of reasons — from plane-specific mechanical problems to major storms impacting popular travel paths.

If your flight is canceled, airlines are required to provide refunds for customers,  even if the cancellation is due to weather . Delays are trickier, because they typically have to meet certain criteria for relief, such as refunds or compensation — but carriers will often give customers to chance to switch to alternative flights, if available, at no cost.

In April, the Biden administration  issued final rules  that include requiring airlines to provide automatic cash refunds within a few days for canceled flights and “significant” delays. Those rules are set to take effect over the next two years, but the Department of Transportation has a site that lets consumers see the  commitments each airline has made  for refunds and covering other expenses when flights are canceled or significantly delayed.

Always check your itinerary before leaving home

It’s better to be stuck at home than locked in hourslong traffic or stranded in an airport terminal. Before heading out the door this holiday week, do yourself a favor and check the status of your travel plans.

Was your flight, train or bus ride delayed? Are there are traffic incidents set to disrupt your drive? And what about the weather? A quick look through your itinerary — such as trip updates on a carrier’s website — checking weather forecasts and monitoring traffic safety through services like the 511 hotline or your phone’s navigation apps can go a long way toward avoiding travel misery.

Here are a few more tips to keep in mind:

— Leave early: There are more people everywhere during a holiday week, so lines will be longer and roads will be busier. Give yourself more time to get to your destination or to make your way through airport security.

— Keep an eye on the weather — and not just for your destination: Look at the weather for your entire travel path. Even if it’s sunny skies both at home and the place you’re headed, it’s important to keep an eye out for any storms in between. You may need to do some rerouting.

— Be kind: A trip delay or cancellation can be really frustrating — but if you’re running into disruptions, chances are others are too. Customer service agents have a lot on their plate at this time of year, and it’s important to be patient and respectful as they try to help you.

Copyright 2024 The Associated Press. All rights reserved.

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