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The 24 Best Things to Do in San Francisco

By Kimberley Lovato and Carey Jones

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Don’t let San Francisco’s small seven-mile by seven-mile footprint  (under 10 percent the size of Los Angeles) fool you. This cosmopolitan, mini-metropolis surrounded by the bay and Pacific Ocean is awash with outdoor adventure, Michelin-star restaurants, historic sites, world-class museums, and independent mom-and-pop shops—all tucked into a tapestry of hilly neighborhoods lined with Victorian houses, green parks, and an independent ethos. Invigorating hikes through nature and walks along the city-proper trails and beaches are as much a part of life in San Francisco as Karl the Fog (yes, San Franciscans have named their most famous weather pattern), which can creep in at a moment’s notice in all four seasons. Whether you’re looking for a music- and art-filled visit, diverse food, or you simply can’t wait to fulfill your dream of riding a cable car or crossing the Golden Gate, this guide has you covered. Here are 24 of the best things to do the next time you’re in San Francisco.

Read our complete San Francisco guide here .

Golden Gate Bridge San Francisco

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Arching over the Golden Gate Strait, which connects the Pacific Ocean to the San Francisco Bay, the defining landmark of the city links San Francisco to Marin and Sausalito. At just under two miles, it's walkable by foot but also easy to see by car. It's hard to understand the magnitude or beauty of the bridge until you cross it. Stop outside the Welcome Center at the statue of Joseph Strauss, the bridge's designer, and look for the plaques explaining the bridge’s history and, of course, grab the obligatory snapshot. For more insights of the bridge’s backstory, sign up for a free walking tour of the bridge with San Francisco City Guides .

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Edible Excursions: Japantown Food Tour Arrow

Edible Excursions is run by a team of expert guides obsessed with San Francisco, food, and showing off Japantown. Small groups walk and nibble, sip and savor, for around two hours while hearing stories about the neighborhood and meeting family-run business owners. This is a neighborhood where you can't be afraid to step through doors because behind them teems friendly people, delicious foods, and a community passionate about their heritage and culture. At first, Japantown appears quiet, but once inside a restaurant, a grocery store, or even a mall, your perception changes. For curious visitors and backyard travelers who want to learn more about San Francisco’s Japantown, its history, and its food, and for anyone who loves trying dishes they might not make or find at home, this is a can't-miss.

A road in a forest

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The towering trees of Muir Woods National Monument might be known as Sequoia sempervirens to botanists and naturalists, but to travelers like us, they are California coastal redwoods and are some of the tallest and oldest trees on earth. This 558-acre preserve was named after conservationist John Muir and proclaimed a national monument by President Theodore Roosevelt in 1908. It is home to one of the last remaining ancient redwood forests in the Bay Area. Every step you take here is a do-not-miss wonder. There are around six miles of trails within the park, that wind among the mammoth trees to areas such as Cathedral Grove and Bohemian Grove, and along Redwood Creek. More experienced hikers can extend their treks to the adjacent Mount Tamalpais State Park.

SFMOMA San Francisco museum of art

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SFMOMA stands out among other elite museums in the city for its innovative, exciting exhibits in a cutting-edge building. Located by a BART station and right off MUNI bus lines, it's accessible in a busy downtown location. Architecture firm Snøhetta spearheaded an innovative expansion, which includes a two-story-high and half-block-long "living wall" covered in native plants, as well as fiberglass-reinforced panels on the exterior that evoke the waters of the Bay. The collection is full of heavy hitters and the Museum Store is packed with wonders, ranging from Lichtenstein-inspired vases to glowing book-shaped lamps, delicate silver necklaces to a chess set with San Francisco landmarks for pieces. Spending an entire day here is certainly not out of the question.

Legion of Honor San Francisco

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The Legion of Honor museum is not only one of San Francisco's best, but one of its most beautiful buildings, built as a replica of Paris ' Legion d'Honneur. It's home to more than 800 European paintings, including works from Picasso, Monet, and Rembrandt, as well as more than 90 sculptures by Rodin, most notably The Thinker. Save some time for a walk along the grounds, for breathtaking views of the Golden Gate Bridge .

A cable car in the street.

San Francisco Cable Cars Arrow

Horses and carriages long had trouble conquering San Francisco's steep hills, and so in 1873 the cable car system was born—three lines of the original eight remain today. They are a symbol of San Francisco, the world's last manually operated cable car system, and one of the city’s most popular attractions. An estimated 9.7 million people hop aboard each year–the vast majority are tourists, but some residents still use these moving monuments to crisscross the city, just as was intended more than 150 years ago. Riding is a blend of an open-air bus and a slow-moving roller coaster. When you board, you'll either sit on the wooden benches for a more comfortable ride, or seek thrills and stand on the car's exterior, gripping the poles as the car moves up and down the steep streets of San Francisco.

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Lands End Trail Arrow

You know the well-worn piece of advice, not to spend too long in California, or it’ll ruin you? This hike will ruin you. Snaking along the rocky clifftops at the city’s wild edge, the Coastal Trail at Lands End follows the Golden Gate Strait out to the Pacific Ocean, delivering jaw-dropping views along the way. The 1.7-mile path wends around corners and over hills, through wide-open spaces and cathedral-like groves of trees, tracing the path of a long-gone railway that once ferried pleasure seekers to Sutro Baths and Ocean Beach. You’ll get there, too, but don’t hurry—this is a hike to be savored.

California Academy of Sciences San Francisco

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An impressive science and natural history museum in Golden Gate Park, the museum was completely rebuilt in 2008, and the new Renzo Piano-designed building features unique architectural elements like a rooftop covered in native plant life. The "living exhibits" are probably the highlights. There is a rainforest populated by plants, frogs, and free-flying birds and butterflies, with a flooded rainforest tunnel filled with Amazonian fish. Other live animal exhibits include a recreated swamp, where you can peer down at Claude, the resident albino alligator with ruby-red eyes, plus a colony of playful African penguins who share a tank with pyjama sharks and sea stars, where they swim and do flips. There's also the Steinhart Aquarium, with jellyfish and a living coral reef. The less “live” exhibits include Shake House, an immersive exhibit that allows visitors to (safely) experience the kinds of tremors that shook the Bay Area during the city’s two biggest quakes—the Loma Prieta Earthquake and the Great Earthquake of 1906.

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Sutro Baths Arrow

These Instagram-worthy ruins overlooking the Pacific draw hikers and visitors during the day, especially at sunset, when the views are unforgettable. They are all that remains from a complex opened by Mayor Adolph Sutro in 1896, that burned down 70 years later. The spooky beauty makes this place stand out in a city with many outdoor spaces. Where else in San Francisco can you find sprawling ruins on the edge of the sea? It's practically like something out of the ancient world.

Chinatown San Francisco USA

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San Francisco’s Chinatown looms large in our collective imagination, and rightly so. Born during the California Gold Rush years, the neighborhood dates back further than any other Chinese community in North America. With  30 square blocks to explore, it’s also the largest neighborhood of its kind outside Asia. Explore Chinatown’s nooks and crannies on foot and you’ll find something new and wondrous beneath the swaying red lanterns and neon signs. Down one side alley sits Tin How Temple, a quiet, incense-filled space where locals gather to pray; down another sits Golden Gate Fortune Cookie Factory, a small shop where workers rapid-fold fortune cookies beneath a soundtrack of whirring machinery. You’ll see a real cross-section of humanity here—families  eating dim sum , older Chinese men and women playing mahjong in Portsmouth Square, dressed-up foodies making a night of it at Michelin-star Mister Jiu’s, gorgeous Empress by Boon, or the exclusive Eight Tables,  and tourists hunting for souvenirs (prices are cheaper here than in Union Square and Pier 39). 

Alcatraz San Francisco

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You may know it by its real name or you may know it as “The Rock” (thanks Nic Cage!). It is the prison that was open as a federal penitentiary for 29 years and, at one point, housed gangster Al Capone. It became notorious for failed escape attempts—the island is just 1.25 miles offshore and, lured by the glittering lights of the city, 34 prisoners tried their hand at swimming through the frigid, choppy waters to freedom. Today, you can take a 12-minute ferry ride out to the island and take in the infamous prison up close. Audio tours guide visitors through the main cell block, laundry facility, and chow house. Don’t miss the ruins of the 15-room Warden’s mansion, where lavish parties were held. It was burned to the ground during the 19-month-long occupation of Alcatraz Island by Native American activists in 1970. Outdoor spaces to see are Eagle Plaza, the Recreation Yard, and the island’s colorful gardens, maintained by volunteer gardeners of the  Golden Gate National Parks Conservancy .

Ferry Building Marketplace

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The Ferry Building becomes San Francisco’s prime food destination during the Saturday Ferry Plaza farmers’ market, which brings more than 80 farmers and purveyors to the plaza surrounding the building, selling everything from rare citrus to small-batch miso to California olive oil. There's much to eat at other times, too, any time of day. Start your day with organic bagels at Daily Driver or vegan donuts from Donut Farm, washed down with Red Bay Coffee.  The ever-popular Hog Island Oyster Company has an outpost here serving briny delights pulled from its  flagship location on Tomales Bay . Also in the building is Grande Creperie, serving sweet and savory Brittany-style crepes in a French café setting. And recently opened  Reem’s  brings Arab street food, such as their popular mana’eesh and sharable mezze, from James Beard-nominated restaurant owner Reem Assil to the space vacated by Cowgirl Creamery. The Ferry Building outdoor seating currently holds 100 chairs and 50 tables on the back plaza, while all indoor dining areas are back to full seating capacity.

Mission Murals San Francisco

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The Mission's famous street art, which spills out of alleys, splashes across the exterior of grocery stores and bodegas, and covers homes, is one of its most pronounced characteristics. Some pieces are commissioned, others more spontaneous, but all of it contributes to the neighborhood’s character.  The spots you should make sure to hit if you’re touring around are Balmy Alley, just off Mission and 24th Streets, and Clarion Alley near the 16th Street BART station. If you have a bit more time, check out the neighborhood’s major mural corridors, 24th Street from Valencia to Portrero Avenue and Mission Street from the corner of 15th Street to Cesar Chavez. For a real deep dive, contact Precita Eyes Muralists, a nonprofit that runs street art tours of the neighborhood.

Angel Island San Francisco

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Once the port of entry for hundreds of thousands of immigrants from Asia and the Pacific Rim, Angel Island is a state park in the middle of San Francisco Bay. Hop on the ferry (your ticket includes the cost of admission), to get here from Tiburon or San Francisco. Once you get off, it's a lush scene for the eyes. The island is loaded with native plants and animals, and has views of both San Francisco and Marin. This is a great half-day activity: You can walk or bike the whole island in a few hours. You can also visit the Angel Island Immigration Station as well as the Angel Island Immigration Museum (AIIM), which opened in 2022 inside the former hospital building.

city lights bookstore San Francisco

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Founded in the 1950s by poet Lawrence Ferlinghetti and college professor Peter D. Martin, City Lights became famous for publishing Howl by Allen Ginsberg (and undergoing an obscenity trial as a result) and developed a reputation as one of the country's most interesting bookshops . Today, City Lights still publishes some of its own books, with a particular focus on poetry and titles that speak to vital political and social issues, and runs a well-stocked bookstore. If you want to supports artists, discover a new writer published by a small press, to imagine yourself in Kerouac's shoes, or to kill an hour before meeting someone for dinner, this is your place. Their selection is great and, for poetry lovers, the Poetry Room upstairs—with its vast, comprehensive collection—is a place of legend. You needn’t look far for signs of fans’ love of the place. During the pandemic, when it was thought the store might close indefinitely—and the store’s CEO posted a heartfelt GoFundMe asking readers for support—City Lights devotees donated $500,000 in four days to help the iconic store survive.

Presidio

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A National Park established in 1994 from a massive converted Army base, the Presidio is a sprawling, scenic, wild-feeling park in San Francisco proper. The grounds have plenty of attractions, but the real appeal is visual, with trails leading to scenic overlooks of the city skyline and the Golden Gate Bridge . It is perfect for folks who want a remote-feeling walk without wanting to invest time or energy in a full out-of-town hike. The Batteries to Bluffs (.7 miles), Bay Area Ridge (2.5 miles), and Lovers' Lane trails (.6 miles) are all tremendously scenic without being strenuous and, a new addition: Hikers on the Tennessee Hollow Trail can walk through a new section of restored wetlands habitat, which stretches from Thompson Reach all the way to Crissy Field.

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Tiburon Arrow

 This former railroad and maritime town is picturesque in a classic-New England-meets-laid-back-California kind of way, and an easy day trip for a bite and shopping. Just 30 minutes across the bay on the Golden Gate Ferry, Tiburon is practically another neighborhood of San Francisco and is fast becoming a culinary destination too. Here and you can visit a museum, sample caviar and champagne, sip California wine, pick up some hand-blended spices, and grab brunch on an outdoor deck, all in an afternoon. For budget minded travelers, Tiburon can be spendy, especially if you tack on a restaurant visit to the cost of a ferry ticket. That being said, there is no cost to simply walk around Tiburon and enjoy the atmosphere. There are also places to simply grab a coffee or a sandwich, or BYO picnic if you prefer. The ferry runs on a strict schedule so check ahead for departure and return times.

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Park Life Store and Gallery Arrow

Located on Clement Street in the foggy Richmond District, the eclectic Park Life fits right in with the neighborhood's diverse restaurants, cozy coffee shops, unfussy dim sum joints, and other independent stores. Like an indi-mart married an art gallery, Park Life is a champion of emerging global artists and designers who create one-of-a-kind paintings, quirky curios, interesting books, and unconventional home accessories. The inventory is ever-changing, and art and design products collected from around the world are stacked on the tables, shelves, floors, and walls of the 1,400-square-foot space. Here you might page through a book featuring maps from National Parks spanning the last 100 years, spot an oil and acrylic painting of a pink tulip that’s just right for your new office, or pick up an embroidered throw pillow or colored pencils for your studio. 

Asian Art Museum San Francisco

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Housed in an airy 1917 Beaux-Arts Building—the former location of the city’s main library—the Asian Art Museum is home to a massive collection, with works from India, China, Korea, Japan, Tibet, Southeast Asia, and more. The museum’s vast holdings include pottery, carvings, calligraphy, and unusual artifacts such as coffins, pipes, weapons, snuff bottles, even an entire reconstructed Zen Japanese tea room. The collection of Chinese bronze sculptures is one of the best outside of Asia. If that sounds like a lot to take in, remain calm: in the fall of 2020, the museum unveiled redesigned collection galleries, structured around 15 strikingly displayed masterpieces. Chosen for their beauty, rarity, and significance, these objects give visitors a useful lens through which to view the other 2,500 works on display. Of special note: On the first Sunday of the month, the museum offers free admission.

Japanese Tea Garden

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The oldest continuously operating public Japanese garden in North America, the Japanese Tea Garden, located in Golden Gate Park , is a wonderful spot to relax while exploring the park, but it's also worth a trip in its own right. Sitting among the perfectly pruned trees, small Japanese-style buildings, and gently flowing water features, sipping tea, it’s impossible not to relax, even on those Saturdays when the place gets a bit busier. Locals get a discount on entry ($7 instead of $10), so be sure to bring your ID.

Marrakech Magic Theater Arrow

Step off the busy streets near Union Square and make your way downstairs and into the Oasis Lounge, a former speakeasy with Moroccan tile, velvet banquets, and flickering lanterns adjacent to the 35-seat jewel box theater. This is the exclusive venue of mentalist and magician Jay Alexander, whose show is a little bit Broadway, a little bit Vegas, and a little bit comedy club. It begins in the lounge with close-up magic and sleight-of-hand. The main event moves to the adjacent theater–with Alexander on stage, the interactive performance brings in the audience for mind reading, human lie detector tests, and extraordinary stunts of mind-bending magic. Even skeptics will be convinced that magic is real!

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Golden Gate Ferry San Francisco-Sausalito Arrow

The Blue & Gold Fleet, San Francisco’s largest ferry company, takes passengers to big-name destinations around the bay: Alcatraz , Tiburon, Angel Island . In 1997, the company launched a San Francisco to Sausalito ride. The journey begins, really, at the departure point: Fisherman’s Wharf. This is the city’s thrumming tourist heart: bicycle taxis fly down the street, aspiring soul-savers hand out pamphlets, the Silver Man poses for photos, and vendors sell T-shirts and knit caps. Once you board the ferry, though, you’ve entered another realm. The engine rumbles to life, and you’re heading out onto the bay. The sounds of the pier fade gradually; then suddenly, all you can hear is the water splashing off the ship, and the low hum of the motor. As the boat cuts through the water, the city starts to shrink and fade, the familiar forms of Coit Tower, Salesforce Tower, and the Transamerica Pyramid growing ever smaller, the rest of the city a sea of matchstick buildings in eggshell and gray and white and dusty rose. Then, perhaps before you even realized it, the boat’s engines decrescendo. Sausalito emerges, a vision in green.

Amoeba Music Los Angeles. night. lights. cars. street

Amoeba Music San Francisco Arrow

Think of Amoeba Music as the mascot of Haight-Ashbury, San Francisco’s famously countercultural neighborhood and the epicenter of the Summer of Love. Born in 1997—the same year as Radiohead’s OK Computer and the Notorious BIG’s Life After Death—Amoeba is colorful and fascinating, a riot of color and sound. An independent music shop thriving in the age of Spotify and Amazon, the whole place has a punky, free-spirited vibe: The walls are papered with band posters, cheeky merch abounds (Iron Maiden bobbleheads, Bob Ross action figures, a Nicolas Cage prayer candle), and the staff deejays, playing ear-catching CDs of their choice from bands you may have never heard before.

San Francisco Crosstown Trail Arrow

Conceived nearly a decade ago by volunteers, neighborhood activists, and outdoor enthusiasts, San Francisco’s Crosstown Trail finally became a reality when it opened in 2019. The epic 17-mile path takes walkers, runners, and bikers diagonally across the city, from the southeast near Candlestick Point Recreation Area to the northwest corner at Sutro Baths. Along the way, you’ll traverse city streets, meander through community gardens and neighborhoods, pass cafes and restaurants (for much-needed food and water breaks), and climb up hillsides and stairways where the city and bay views don’t disappoint. Walking, running, biking the trail is free, but to do the entire thing in a day would take 8-10 hours–break it up into small sections, being sure to pass the south end of sandy Baker Beach, a perfect place for a selfie with the Golden Gate Bridge in the background.

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The 20 Best Things to Do in San Francisco

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San Francisco packs an incredible variety of must-see attractions and cultural landmarks into its 49 square miles. Each district has a distinct character and many things to do, whether it’s restaurants, museums, art, music, and pretty much everything in between. Best of all, the small size of the “City by the Bay” allows visitors to catch many different sights on a single trip, even if it’s just a couple of days. Nearby natural parks also offer a chance to plan some enticing day trips around Northern California.

Visit the Palace of Fine Arts

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A shining gem of the city's Marina District, the Palace of Fine Arts was initially built in 1915 to exhibit artworks for the World's Fair. Today, it is one of the most picturesque places in San Francisco and a perfect destination for taking photos or attending a performance in the theatre. The most striking building is the open dome on an artificial lake decorated with 26 large sculptures. Initially designed by Bernard Maybeck, the rotunda has appeared in many films, including Alfred Hitchcock's "Vertigo." Its design takes its inspiration from classical European architecture.

Take a Day Trip to Muir Woods

If it's your first time in Northern California, a short day trip to a nearby Redwood grove is a must-have experience. Redwoods are the tallest trees on the planet, and from San Francisco, it's an hour's drive to Muir Woods National Monument, a part of the Golden Gate National Recreation Area . The park has 6 miles of hiking trails, and the Main Trail, which starts at the visitor center, is wheelchair accessible for one mile. The park can get particularly crowded on the weekends, so a weekday visit would be best.

Cruise the Bay

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One of the easiest ways to see the city from every angle is to hop aboard a sightseeing cruise. You can take many different types of cruises, from Hornblower's dinner cruises to standard sightseeing cruises and excursions to Angel Island , which is home to the city's historic Immigration Station and a few picturesque campsites and hiking trails. For the best views and photographs, try to time your cruise for sunset. Don't forget your jacket and motion sickness medication, as this famously foggy city can produce some rough and cold conditions on bad weather days.

Catch a Game at Oracle Park

TripSavvy / Melissa Zink

Home of the San Francisco Giants, Oracle Park is a beloved baseball stadium. Many design aspects of the stadium pay tribute to the team's history, such as the 24-foot high right-field wall, which pays homage to the number of Willie Mays, the most famous Giants player, and outside the park statues are dedicated to some of the team's best players. The stadium sometimes hosts football and soccer games if baseball isn't your thing.

Cross the Golden Gate Bridge

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One of the most recognizable bridges in the United States—and arguably the rest of the world—the Golden Gate Bridge stretched for nearly 2 miles over the Golden Gate Strait connecting the Pacific Ocean to San Francisco. While most people get their first impressions of this stunning bridge while driving across to enter the city, the Golden Gate is something you’ll want to experience without any distractions. There’s a pedestrian walkway available to cross the bridge by foot, a bike path , or you can head to one of the bridge’s popular vista points to get some incredible views of the famous bay.

Take a Tour of Alcatraz

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A former federal prison placed on a rocky island about 1.5 miles offshore from the city, Alcatraz has remained one of San Francisco’s top tourist highlights since it opened to the public in the early 1970s. Currently, visitors can reach the island through the ferry from Pier 33 (the trip takes less than 15 minutes) and tour the prison and surrounding grounds. Along with the infamous prison that housed notorious names like Al Capone in its heyday, Alcatraz was also the site of an 18-month long protest that helped spark the Native American civil rights movement.

Explore Chinatown

 TripSavvy / Melissa Zink

Established around 1848 during the California Gold Rush era, San Francisco’s Chinatown is older than any other Chinese community in North America. Take your very own self-guided walking tour starting at the much-photographed Dragon Gate at the intersection of Bush Street and Grant Avenue, and explore the vibrant neighborhood as it takes you past unique souvenirs, local temples, Chinese herbal shops and authentic dim sum restaurants.

Stroll Through Golden Gate Park

Brimming with lush gardens, museums, lakes, and meadows, Golden Gate Park is on the northwest end of San Francisco. It was initially built in 1871, converting a vast stretch of unincorporated dunes known as Outside Lands (a name that later inspired the music and arts festival held annually within the park's boundaries). Horticulture fans will have plenty to see at the San Francisco Botanical Garden and the Conservatory of Flowers, two important landmarks protecting rare tropical plants and flowers from around the world.

Buy Local at the Ferry Building

Some of Northern California’s best culinary delights, such as cheese from Cowgirl Creamery, coffee from Blue Bottle, and oysters from Hog Island Oyster Company, can be found at the edge of the water in the city’s historic Ferry Building. It isn’t just food, but also crafts and souvenirs ranging from books and clothing to candles and ceramics, so one can easily spend several hours perusing the shops and enjoying lunch. Each Saturday, the restored structure opens up to local vendors for the Ferry Plaza farmers market and tons of seasonal, fresh produce.

Visit One of the City’s Many Museums

There’s truly something for everyone when it comes to San Francisco’s great museums. The California Academy of Sciences celebrates the world of natural science. The Exploratorium offers hands-on learning for children and adults alike. The San Francisco Museum of Modern Art holds one of the largest collections of modern art in the United States. The city also provides opportunities to learn about San Francisco’s rich history at the San Francisco Railway Museum and the Cable Car Museum , and individual cultures at the Museum of African Diaspora and the Contemporary Jewish Museum .

Walk Along Pier 39

Pier 39 and Fisherman’s Wharf are tourist hotspots for a reason. The area is famous for shopping and souvenir hunting, along with the population of local sea lions who’ve been hanging out on the K dock next to the pier since the 1990s. Take a walk along Pier 39, and you’ll likely find yourself staring at various street performers, a vintage carousel, and a whole host of specialty shops selling unique souvenirs and gag gifts—all surrounded by gorgeous views of the San Francisco Bay.

Ride a Cable Car

San Francisco’s cable cars were built in the late 19th century to respond to the city’s notoriously steep hills, and they’re still transporting people today as the only working system of cable cars left in the world. Three separate cable car lines run through the city streets: the Powell-Mason Line, the Powell-Hyde Line, and the California Line. Both Powell lines take off from the same hub at Union Square and continue to the Fisherman’s Wharf area, while the California line starts at California and Market and climbs up to Van Ness Avenue.

Take in the View at Twin Peaks

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Named for the pair of towering peaks located near the city's center less than 4 miles from downtown San Francisco, Twin Peaks boasts a stunning 360-degree view of the Bay Area. On clear days, it's even possible to spot the Santa Clara Valley to the south and Mount Diablo to the east. Most visitors drive the winding road to the top and choose from the selection of natural trails to access the best viewpoints from there.

Celebrate the LGBTQ+ Community in the Castro

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San Francisco’s Castro district isn’t just the heart of the city’s LGBTQ+ community—it is also a thriving neighborhood full of colorful nightlife, restaurants, shops, museums, and landmarks. The Castro Theatre, built in 1922, is one of the only theaters left in the country with an authentic pipe organ player, while the Anchor Oyster Bar has some of the best seafood in the city. The former home of Harvey Milk, internationally recognized human rights leader and the first openly gay elected official in California’s history, the Castro is an invaluable piece of San Francisco’s character and the perfect place to explore the history of the LGBTQ+ movement.

Eat Pasta in North Beach

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The city’s own “Little Italy,” North Beach is nestled near Washington Square and Columbus and Grant Avenues. The district is known for its classic Italian restaurants, bakeries, delis, and European-style cafes. Still, it’s also a great neighborhood for simply walking around to people-watch and window shop. Don’t leave without browsing the aisles at City Lights Books, and consider making the trek to Coit Tower on Telegraph Hill for a fantastic view of the Golden Gate and Bay Bridges.

Relax at the Japanese Tea Garden

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Located inside Golden Gate Park, the Japanese Tea Garden is North America’s oldest continuously operating public Japanese garden. With its perfectly manicured trees, soft water features, and classic Japanese structures, it’s difficult not to feel relaxed inside this three-acre garden in the middle of a bustling city. The tea house serves hot tea all year round, but the landscape is breathtaking in the spring when the cherry blossoms are in full bloom or the fall when the leaves change .

Have a Picnic at the Presidio

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Now a national park and historical site, the Presidio was once a thriving military base that officials converted into scenic grounds with a natural vibe in the 1990s. Today, the space spans nearly 1,500 acres, home to miles of hiking trails, restaurants, bars, and museums. Located along the main Presidio promenade is Crissy Field, a sprawling grass field popular for picnics, recreation, and lounging.

Go Thrifting at Haight and Ashbury

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The Haight-Ashbury district of San Francisco—named for the intersection of Haight and Ashbury streets—was the epicenter of the city’s hippie movement in the 1960s. Venture down upper Haight Street for an incredible selection of vintage clothing shops, bookstores, dive bars, and record shops. Don’t leave without visiting the music lover’s paradise at Amoeba Records , or just explore and marvel at the neighborhood’s Victorian homes, murals, and colorful sights.

Watch the Sunset at Baker Beach

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One of the undisputed best beaches in San Francisco, Baker Beach is as stunning in the evenings as it is during the day. With views that combine a rocky shoreline with rolling hills and the famous Golden Gate Bridge, the beach here puts on an excellent display once the sun begins to set in the early evening, providing some genuinely breathtaking photo opportunities along the way. You'll find Baker Beach on the city's northwest side in the Presidio district.

Admire the Murals in the Mission

Come for the vibrant murals that line the streets of the Mission District, and stay for the trendy boutiques, eclectic stores, and incredible Mexican restaurants. This historic neighborhood is home to Dolores Park, a popular hillside hangout centered around a rich Latino heritage. A walk around Clarion and Balmy alleys will show off the bulk of the Mission’s murals, but there are also plenty of art galleries around the neighborhood to experience as well.

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San Francisco Travel Guide

tourism to san francisco

Makito Umekita/Travel + Leisure

There's no denying that, at least in the 21st century, San Francisco is often thought of as the technology hub of America. And it's perfectly true that this city—which is home to Apple, Facebook, Google, Uber, and countless other technology platforms that impact our daily lives—is synonymous with big tech. However, San Francisco is home to revelatory architecture, the first established LGBTQ+ neighborhood in the country, and Michelin-starred dining, all of which are crucial components of San Francisco's legacy.

When in San Francisco, do as the Northern Californians do. Dress in layers, because the weather is constantly changing, and the fog—whose name, by the way, is Karl—often rolls in with little warning. Spend an afternoon lounging in a public park, taking advantage of San Francisco's seemingly endless green space. Take the BART—i.e., the Metro—to dinner in the Mission. Hike along the Pacific Ocean, or at least stroll on Ocean Beach at sunset. And if someone offers to let you test their app in beta, you've officially made it as a local.

Pacific Standard Time (Daylight Savings Time observed, timing varies)

Best Time to Go

Because San Francisco weather is moderate year-round, it's a destination you can visit all 12 months of the year. That being said, San Francisco records its warmest temperatures from June to October. The city tends to see a high season in July and August, which is why we would recommend visiting in May, June, September, or October. Generally, the fall is quieter than the spring and summer, and yet the temperatures are still in the 70s.

If you're visiting for a specific event, keep in mind that San Francisco famously hosts Outside Lands Music Festival in August each year, and other notable festivals include the San Francisco International Film Festival (April), Northern California Cherry Blossom Festival (April), and San Francisco Jazz Festival (June).

Things to Know

San Francisco is home to Golden Gate Park, which is the third most visited park in the U.S. and spans 1,017 acres.

San Francisco is a true food town: There are 62 Michelin-starred restaurants in the city, and seven restaurants with three Michelin stars (which is impressive considering there are only 14 three-Michelin-star restaurants in the U.S.). Michelin includes restaurants in the greater Bay Area (all the way up to Napa) in its San Francisco ratings.

The best way to get around San Francisco is to take the BART, San Francisco's metro network.

San Francisco is divided into more than 20 neighborhoods, the most popular ones for tourists being Haight-Ashbury, the Castro, the Mission, Chinatown, and Fisherman's Wharf. Many of the city's best hotels are located in the downtown area.

The Golden Gate Bridge and Alcatraz Island are technically considered part of San Francisco's city limits. Marin, Oakland, and Palo Alto are not, though many visiting San Francisco still like to tour or stay in the surrounding areas, especially when coming to town for work.

How to Get Around

Trains : The BART, or Bay Area Rapid Transit, is San Francisco's heavy rail metro, connecting five counties across 131 miles and 50 stations. It allows those on the greater San Francisco peninsula (in tech hubs like Los Gatos, Palo Alto, or Mountain View) to commute to the city center. It also transports tourists and locals around the city, connecting many of the city's top attractions. Find a BART map here .

Buses : The San Francisco Municipal Transportation Agency (SFMTA) operates buses, trains, and historic streetcars, among other essential inter-city transportation. The SFMTA's Muni transportation network includes "fuel-efficient Muni buses, light rail Metro trains, historic streetcars, and iconic cable cars." Find all the Muni bus and light rail stops and routes here . You can buy a Muni ticket for $2.50 on the MuniMobile app or on a Clipper Card, or pay $3 cash for a ticket.

Taxis : Find a full list of San Francisco taxi stands here . Uber and Lyft both service San Francisco as well.

Car service : In addition to rideshare services, you can also arrange for black car service via companies like Black Lane or SF Black Car .

Best Hotels

San francisco proper.

Address: 45 McAllister Street, San Francisco, CA 94102 Phone: (415) 735-7777 Book Now

San Francisco Proper has modern design, a charming rooftop, and a restaurant by Michelin-starred chef Jason Fox. With 131 rooms and suites, ranging from their 200-square-foot Deluxe Queen all the way up to their Premier Suite, this hotel is a see-and-be-seen hotspot with California charm.

St. Regis San Francisco

Address: 125 3rd Street, San Francisco, CA 94103 Phone: (415) 284-4000 Book Now

You'll find SF's St. Regis property in the SoMa neighborhood of the city, not far from San Francisco Museum of Modern Art and Oracle Park. The St. Regis has an impressive art collection of its own, a fine dining restaurant on-site, and a lavish Lobby Bar that serves craft libations and afternoon tea.

Mansion on Sutter

Address: 1409 Sutter Street, San Francisco, CA 94109 Phone: (415) 213-2746 Book Now

Mansion on Sutter offers a boutique hotel experience in the heart of San Francisco. The hotel has only 12 rooms and is housed in a spectacular Victorian mansion.

Inn San Francisco

Address: 943 S Van Ness Avenue, San Francisco, CA 94110 Phone: (415) 641-0188 Book Now

Inn San Francisco is a bed-and-breakfast within a Victorian mansion. Leaning into Victorian-era decor, this hotel on Mansion Row has just 27 rooms. For accommodations, guests have their choice of small rooms, medium rooms, spacious rooms, or the inn's garden cottages.

Address: 138 King Street, San Francisco, CA 94107 Phone: (415) 200-4977 Book Now

Stay right across from Oracle Park in San Francisco's South Beach neighborhood at Hotel VIA. The hotel has a rooftop lounge overlooking the San Francisco Bay, and suites with equally impressive views.

Parker Guest House

Address: 520 Church Street, San Francisco, CA 94114 Phone: (415) 621-3222 Book Now

This 21-room guest house on Church Street offers a young, boutique atmosphere nestled between two of SF's most vibrant neighborhoods: the Castro and the Mission. The property has beautiful gardens where guests can relax with a cup of coffee in the morning before exploring the city.

Nobu Palo Alto

Address: 180 Hamilton Avenue, Palo Alto, CA 94301 Phone: (650) 798-8396 Book Now

Nobu Palo Alto features gorgeous, high-concept design and 73 guest rooms in Silicon Valley. The property is conveniently located in downtown Palo Alto and offers exclusive Ryokan suites on the hotel's seventh and eighth floor.

Waters Edge Hotel

Address: 25 Main Street, Tiburon, CA 94920 Phone: (415) 789-5999 Book Now

San Francisco travelers opting to stay across the Golden Gate Bridge in Marin can check into the Waters Edge Hotel, which boasts gorgeous views of the water and the San Francisco skyline.

Waterfront Hotel Oakland

Address: 10 Washington Street, Oakland, CA 94607 Phone: (510) 836-3800 Book Now

Stay in Oakland along the water in Jack London Square, not far from downtown Oakland. Waterfront Hotel is pet-friendly, with spacious rooms and an intimate, boutique hotel feel.

Best Restaurants

Mission chinese food.

Address: 2234 Mission Street, San Francisco, CA 94110 Phone: (415) 863-2800 Website

A San Francisco foodie institution in the Mission district of the city, Mission Chinese Food serves innovative and wholly unexpected takes on Chinese cuisine. Under renowned chef Danny Bowien, who has significant culinary cachet after founding Mission Chinese in 2010, the restaurant has expanded to New York City, but the SF Mission location is the original.

Address: 306 Broderick Street, San Francisco, CA 94117 Phone: (415) 437-0303 Website

Bringing an authentic taste of Mexico City to San Francisco, Nopalito now has two locations and a James Beard Award-winning cookbook. At the Broderick Street location, order up their fried brussel sprouts al pastor, slow-cooked carnitas, and of course, the chicken mole.

Tartine Manufactory

Address: 595 Alabama Street, San Francisco, CA 94110 Phone: (415) 757-0007 Website

Tartine now has a nationwide following, thanks in large part to the Tartine cookbook and their ever-Instagrammable pastries. But the manufactory on Alabama street is where this bread-based empire started. Visit Tartine Manufactory for breakfast or lunch, where you'll enjoy great coffee, exceptional pastries, and sandwiches served on rustic, freshly baked bread.

Wako Japanese Restaurant

Address: 211 Clement Street, San Francisco, CA 94118 Phone: (415) 682-4875 Website

One of the most impressive Japanese restaurants in San Francisco, Wako is known for its omakase offerings. A mecca of uni, toro, and other sushi delicacies, every course Wako serves is plated with care and precision. Since opening in 2014, Wako has received one MIchelin star.

Atelier Crenn

Address: 3127 Fillmore Street, San Francisco, CA 94123 Phone: (415) 440-0460 Website

One of the only three-Michelin-star restaurants in San Francisco, helmed by renowned chef Dominique Crenn, Atelier Crenn serves luxurious French cuisine. The restaurant typically serves a prix fixe, 14-course meal, focusing on sustainable and in-season ingredients for more than $300 per person.

Address: 300 Grove Street, San Francisco, CA 94102 Phone: (415) 861-0625

Only in California will you find revelatory plant-based cuisine that nudges vegan eats into the must-try fine dining category. At the newly opened Baia, you'll enjoy vegan Italian food by chef Matthew Kenney, which the restaurant calls "plant-based culinary art."

Reem's Mission

Address: 2901 Mission Street, San Francisco, CA 94110 Phone: (415) 780-1953 Website

Reem's Mission has been recognized as a James Beard Award semi-finalist, and is known for their delectable Middle Eastern fare. They have a strong following throughout the Bay Area, thanks to their meze spreads, baklava, falafel, and more.

Address: 2170 Bryant Street, San Francisco, CA 94110 Website

San Ho Won is known for exceptional Korean Barbecue in the Mission District. New on the SF restaurant scene from chef Corey Lee, San Ho Won serves a modernized take on classic Korean dishes as well as Korean charcoal barbecue.

Address: 517 Clement Street, San Francisco, CA 94118 Phone: (415) 742-4958 Website

Mamahuhu is working to marry Chinese-American cuisine with healthy, sustainable living. They serve dishes made from only sustainably sourced ingredients, and their menu is all about making delectable Chinese-American that's healthy and affordable.

Flour + Water Pasta Shop

Address: 3000 20th Street, San Francisco, CA 94110 Phone: (415) 471-2998 Website

Flour + Water is a minimalist Italian restaurant, in that they source only the highest quality ingredients and serve a pared down menu. Diners are in awe of their handmade pastas, from filled agnolottis to perfectly crafted pappardelle served beneath ragu bolognese, pesto, or homemade meatballs.

Address: 1355 Market Street, Suite 180, San Francisco, CA 94103 Phone: (415) 562-4817 Website

Nashville hot chicken has officially come to SF at Hotbird. Hotbird is serving just one sandwich that's in extremely high demand. Get their fried chicken sandwich original style (without the heat), hotbird style ("your choice of heat"), or protein style (served with slaw on the side and no bun).

Things to Do

Alcatraz island.

Kelly Griffin/Travel + Leisure

Phone: (415) 561-4900 Website

Alcatraz Island served as a federal prison from the 1930s to the 1960s—and before that was a military fort and military prison. Today, it's operated by the National Park Service, and the NPS offers tours and transportation to the island.

Golden Gate Bridge

Don Eim/Travel + Leisure

Address: Golden Gate Bridge, San Francisco, CA Website

The Golden Gate Bridge goes from the Presidio in San Francisco across the Bay to Marin. The art deco suspension bridge, built in 1933, extends more than a mile and a half, and accommodates cars, foot traffic, and bicycles.

Palace of Fine Arts Theatre

Valerie de Leon/Travel + Leisure

Address: 3601 Lyon Street, San Francisco, CA 94123 Phone: (415) 360-3731 Website

Experience a rare display of Greco-Roman architecture at the Palace of Fine Arts Theatre. The stunning rotunda is set on a lagoon, offering visitors a healthy dose of old-world serenity. Now used primarily as a private event space, visitors can still buy tickets to explore the Palace of Fine Arts Theatre, built by renowned California architect Bernard Maybeck.

Address: 501 Twin Peaks Boulevard, San Francisco, CA 94114

Twin Peaks are two summits at nearly 1,000-feet elevation that offer 360-degree views of the city by the bay. The north peak, which most travelers choose to drive up, is called Eureka, and the south peak is called Noe. It's a free attraction and one of the city's best lookout points.

Fisherman's Wharf

Address: The Embarcadero, San Francisco, CA 94133 Website

Attracting tourists year-round, Fisherman's Wharf is a shopping area right on the water and San Francisco's Embarcadero. It's two blocks from the bustling Pier 39, and while there are a number of tourist trap souvenir shops and eateries here, you can find some long-standing SF institutions, too.

Golden Gate Park

Golden Gate Park stretches for 1,017 acres and is the United States' third most visited park. Points of interest within the park include the Japanese Tea Garden, the windmills at the west end of the park, the San Francisco Botanical Garden, and the Conservatory of Flowers.

Land's End Lookout

Address: 680 Point Lobos Avenue, San Francisco, CA 94121 Phone: (415) 426-5240 Website

Land's End is a lookout point within Golden Gate National Recreation Area, not far from the Sutro Bath ruins. From the lookout point above the Sutro Baths, take the Coastal Trail toward the Golden Gate Bridge for magnificent views of the San Francisco Bay.

Mission Dolores Park

Address: Dolores Street & 19th Street, San Francisco, CA 94114 Phone: (415) 554-9521

Spending an afternoon lounging in the park is something of an art form in San Francisco. Mission Dolores is one of the most popular parks in San Francisco—it covers 16 acres and locals gather here on weekend afternoons when the sun comes out. You'll find Mission Dolores Park (often just referred to as Dolores Park) on the western edge of the Mission District.

Sutro Baths

Address: 1004 Point Lobos Avenue, San Francisco, CA 94121 Phone: (415) 426-5240 Website

Right near Land's End, just north of Ocean Beach, you'll find the remains of the Sutro Baths. The Sutro Baths and adjacent Cliff House were erected in the late 1800s, though now ruins are all that's left of the baths. Once a swimming facility with seven pools of varying temperatures, each filled naturally by the waves of the Pacific Ocean, the waterfront cliffside ruins are still exciting to explore prior to visiting Land's End.

San Francisco Museum of Modern Art

Address: 151 3rd Street, San Francisco, CA 94103 Phone: (415) 357-4000 Website

The San Francisco Museum of Modern Art, better known as the SFMOMA, was the first modern and contemporary art museum on the West Coast when it opened in 1935. The SFMOMA has since undergone an elaborate redesign by noted architecture firm Snøhetta in 2016 and is home to more than 33,000 works of art.

Mission District Murals

Address: Multiple locations Website

The Mission District is known not only for their great restaurants and vibrant atmosphere, but for their art scene as well. Take a self-guided tour of the Mission District's murals and you'll get to appreciate firsthand the powerful display of public art in this neighborhood. To start, check out The Women's Building MaestraPeace Mural and the artwork on Balmy Alley (between 24th and 25th streets and Treat and Harrison streets).

Bike Tours Extranomical

Address: 501 Bay Street, San Francisco, CA 94133 Phone: (415) 357-0700 Website

Biking around San Francisco is a great way to see the sights, but because this is such a high-tech city, your adventure calls for a high-tech bike. Rent an electric bike from Bike Tours Extranomical, so you can take a self-guided electric bike tour of the city. They'll provide bikes, safety gear, maps of the city, and expert guidance before sending you off on an e-bike-fueled adventure.

Best Shopping

Ferry building marketplace.

Address: 1 Ferry Building, San Francisco, CA 94111 Website

Along the Embarcadero and the San Francisco Bay, you'll find the historic Ferry Building Marketplace. The Ferry Building has everything: it's simultaneously a food hall, farmer's market, and shopping hub, filled with local merchants selling souvenirs and San Francisco delicacies (like the sourdough at Acme Bread Company).

Westfield San Francisco Centre

Address: 865 Market Street, San Francisco, CA 94103 Phone: (415) 512-6776 Website

Westfield San Francisco Centre is a nine-story mall with more than 170 shops. You'll find all your favorite retailers at Westfield (think: Nordstrom, Kiehl's, Lululemon, and J.Crew), plus plenty of places to eat and a rooftop terrace.

Crocker Galleria

Address: 50 Post Street, San Francisco, CA 94104 Phone: (415) 393-1500 Website

Crocker Galleria is both a design feat and a shopper's paradise. It's known for the remarkable glass-dome covering the three-story shopping center, and within the dome, you'll find luxury retailers and a farmer's market.

Canton Bazaar

Address: 616 Grant Avenue, San Francisco, CA 94108 Phone: (415) 362-5750

In San Francisco's Chinatown, you'll find Canton Bazaar, a buzzing market where you can find exports from all over Asia. Find diamond-in-the-rough shops selling authentic Chinese tea sets, souvenir stores, and of course, great food stalls.

The Metreon

Address: 135 4th Street, San Francisco, CA 94103 Website

In downtown San Francisco's Yerba Buena neighborhood, you'll find this four-story shopping center. The Metreon has a futuristic design and houses not only some of your favorite retailers, but also a movie theater and a dining terrace with a myriad of culinary options from around the world.

San Francisco Mercantile

Address: 1698 Haight Street, San Francisco, CA 94117 Phone: (415) 757-0677 Website

Nestled in Haight-Ashbury, the charming San Francisco Mercantile feels like a hyper-local souvenir shop, selling one-of-a-kind SF souvenirs made by local artists. Come for the hand-painted mugs, stay for the eclectic ambiance of the shop itself.

Love on Haight

Address: 1400 Haight Street, San Francisco, CA 94117 Phone: (415) 817-1027 Website

If you didn't buy tie-dye in Haight-Ashbury, did you even go to San Francisco? Love on Haight—on Haight Street in this iconic artist district of San Francisco—sells tie-dye everything, even face masks.

Dog Eared Books

Address: 900 Valencia Street, San Francisco, CA 94110 Phone: (415) 282-1901 Website

Dog Eared Books, in the Mission, sells new and gently used books in a store covered in iconic music posters and rows upon rows of books. You can find used books here for as little as $5, and you'll be impressed with their selection of books from small, independent publishers.

Kenneth Wingard

Address: 2319 Market Street, San Francisco, CA 94114 Phone: (415) 431-6900 Website

Kenneth Wingard is a renowned designer whose work is now sold by the likes of Restoration Hardware and Crate & Barrel. Visit his flagship store in San Francisco, which sells beautiful home decor pieces, some of which you can't find anywhere else.

Gravel and Gold

Address: 3266 21st Street, San Francisco, CA 94110 Phone: (415) 552-0112 Website

Gravel and Gold, a woman-owned boutique in the Mission, is a perfect fusion of upscale and purely funky. Their eclectic array of clothing, accessories and designer goods is expertly curated by women with a keen eye for design. Overall, their aesthetic is California-chic, with a dash of Haight-Ashbury eccentricity.

Neighborhoods to Know

The Castro: Known as one of the first established LGBTQ+ neighborhoods in America, the Castro is a vibrant neighborhood thanks to wonderful restaurants, shopping, nightlife, and a deluge of rainbow flags. You'll love walking through this ever-bustling neighborhood, from the crosswalks, which feature rainbow stripes, to the local businesses around every corner.

Haight-Ashbury: You'll find this neighborhood at the corner of Haight and Ashbury streets. Haight-Ashbury is an iconic neighborhood, because it was hippie central in the '60s, and it still gives off major peace-and-love vibes. You'll find great vintage clothing and vinyl shops, and more tie-dye than you'd ever know what to do with.

The Mission: Home to Mission Dolores Park, as well as some of the best taco and burrito stands in town, and trendy shops, restaurants, and bars, the Mission is a fusion of young San Francisco tech professionals and Latinx culture. Come to the Mission on a Saturday afternoon, and you'll see all of San Francisco out in full force.

Chinatown: This is the oldest and largest Chinese community outside the U.S. San Francisco's Chinatown is always bustling with locals and tourists, coming to experience authentic Chinese food (particularly for their Sunday dim sum fix) and shop exports from China.

Fisherman's Wharf: Next to North Beach (dubbed SF's Little Italy), you'll find Fisherman's Wharf, which is considered the tourist hot spot in San Francisco. It's not far from Pier 39 and the Ferry Building on the Embarcadero, .

Presidio: Right by the water and the Golden Gate Bridge, the Presidio is a ritzy SF neighborhood that tends to be quieter and more residential. Nonetheless, you'll find stunning architecture here, as well as some high-end shops and restaurants, and of course, views of the water.

In San Francisco, the warmest month of the year is August, and the coldest is January. Because San Francisco is right on the water in its own microclimate, you'll rarely see temperatures above the mid-70s. That being said, lows rarely dip below the mid-40s, making San Francisco a year-round destination. The key to dressing for success in San Francisco is: layers. The temperature fluctuates considerably on any given day, thanks in large part to the famed San Francisco fog, Karl.

The following are average Fahrenheit lows and highs by month. Average annual precipitation is 8.91 inches.

January 44 - 57 February 46 - 59 March 48 - 62 April 49 - 64 May 52 - 67 June 54 - 70 July 55 - 71 August 56 - 72 September 56 - 73 October 54 - 71 November 49 - 63 December 44 - 57

Apps to Download

BART App : Bay Area Regional Transit app iOS | Android

MuniMobile : SFMTA ticketing app iOS | Android

BART to Airport : Tickets for affordable, shared rides to the airport iOS | Android

Uber : Rideshare servicing San Francisco iOS | Android

Lyft : Rideshare servicing San Francisco iOS | Android

City Explore San Francisco : An on-the-go guide to arts and culture in SF iOS | Android

Related Articles

San Francisco   Travel Guide

tourism to san francisco

Why Go To San Francisco

A jumbled collage of colorful neighborhoods and beautiful views, San Francisco draws those free-spirited types who have an eye for edgy art, a taste for imaginative cuisine and a zeal for adventure. It's really not surprising that songwriter Tony Bennett left his heart here: The city boasts jaw-dropping sights, world-class cuisine, cozy cafes and plenty of booming nightlife venues – there's no shortage of ways to stay busy here. Spend an hour or two sunning yourself alongside sea lions on the bay, admiring the views of the city from Twin Peaks , or strolling along the Marina. And for the quintessential San Franciscan experience, enjoy a ride on a cable car or hop on a boat tour for a cruise beneath the Golden Gate Bridge .

Often described as Los Angeles' more refined northern cousin, cool and compact San Francisco takes the big-city buzz exuded by its southern counterpart and melds it with a sense of small-town charm. Here, you'll discover a patchwork of culture flourishing throughout San Francisco's many vibrant quarters. Follow the crowds to the touristy Fisherman's Wharf area (which offers spectacular views of Alcatraz ) before heading along the bay to the Presidio for a glimpse of the famous Golden Gate Bridge. But don't forget to save time for The Mission, the Haight and the Castro for exposure to all of the different varieties of the San Francisco lifestyle. And when you're ready for a break from the city, join one of San Francisco's best wine tours  for a relaxing day trip.

Find Flight and Hotel Deals

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  • # 3 in Best U.S. Cities to Visit
  • # 5 in Best Food Cities in the U.S.
  • # 13 in Best Places to Visit in California for 2024

See All 4 Rankings

Best of San Francisco

Best hotels in san francisco.

  • # 1 in The Ritz-Carlton, San Francisco
  • # 2 in The St. Regis San Francisco
  • # 3 in Four Seasons Hotel San Francisco

The Ritz-Carlton, San Francisco

Best Things to Do in San Francisco

  • # 1 in Crissy Field & The Presidio Tunnel Tops
  • # 2 in Golden Gate Park
  • # 3 in Coit Tower

tourism to san francisco

Popular Tours

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from $ 129.00

Napa and Sonoma Wine Country Full-Day Tour from San Francisco

Napa and Sonoma Wine Country Full-Day Tour from San Francisco

(3907 reviews)

from $ 169.00

San Francisco: Yosemite National Park and Giant Sequoia Day Tour

San Francisco: Yosemite National Park and Giant Sequoia Day Tour

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San Francisco Travel Tips

Best months to visit.

The best time to visit San Francisco is from September to November. Believe it or not, fall offers some of the city's warmest temperatures year-round, not to mention fewer crowds than summer. Spring is another good time to visit thanks to its mild temperatures and lack of rain (compared to other parts of California). The Golden Gate City witnesses a surge in tourism during the summer as people head west in search of sun, sand and surf. However, the fluctuating climate can quickly trounce a day at the beach. Those looking for the perfect seaside getaway should consider a trip to Los Angeles where the sunshine lasts year-round. Meanwhile, winter in San Francisco draws bargain-hunters with the promise of lower hotel rates and fewer people. If you decide to travel in the wintertime, protect yourself from the chilly temperatures with plenty of layers.

Weather in San Francisco

Data sourced from the National Climatic Data Center

What You Need to Know

Bring a jacket The weather in San Francisco is fickle. Just because it's warm and sunny when you start your day doesn't mean damp fog and brisk winds won't settle in later on.

Get ready to hike San Francisco is built on incredibly large hills. Even if you're taking public transportation or have a car, you're likely to run into a hill at lease once (especially on one of the city's walking tours ), so pack the proper footwear.

Be mindful of downtown residents San Francisco not only shelters one of the largest populations of homeless people in the U.S., but the city also has one of the worst drug problems as well. These often coincide and can be seen very clearly in parts of downtown San Francisco.

Take a tour It can feel overwhelming to try and experience all that San Francisco has to offer. To make the most of your trip, consider signing up for a guided tour .

Plan a day trip The famous wine regions of Napa and Sonoma sit a little more than an hour north of the city. If you don't have your own set of wheels, book one of San Francisco's best wine tours .

How to Save Money in San Francisco

Forget about summer Hotels welcome a large number of hopeful sun-seekers during the summer, causing room rates to rise rather dramatically. You'll find plenty of deals if you book during the cooler months.

Reconsider that big-name hotel Hotel chains in major areas like downtown, SoMa and Fisherman's Wharf are just waiting to take your money. You'll find much better rates at smaller bed-and-breakfasts and independent hotels in Nob Hill and the Marina District.

Forget the car  Having a car in San Francisco will be an expensive hassle. Many hotels charge hefty fees for valet parking, and some don't even offer self-parking. Stick to public transportation and you'll save loads of dough. And if you'd rather let someone else do the driving, consider signing up for one of San Francisco's best bus tours .

Culture & Customs

San Francisco is one of the most progressive cities in the United States, with historical ties to the hippie and gay rights movements. The city is also among the most diverse in the United States, with distinct Hispanic, Chinese and European traditions represented in a host of arts and music festivals, as well as an oftentimes grandiose display of architecture.

To match its love for progressiveness and diversity, San Francisco also prides itself on its environmental sustainability efforts. Composting is mandatory for all city residents, and the Bay Area remains host to an abundant amount of nonprofit environmental organizations.

San Franciscans also love the outdoors, and the city's lush parks (including Golden Gate Park) and proximity to excellent natural wonders (including Yosemite National Park ) make it one of the most enviable cities for adventure travelers.

What to Eat

San Francisco's dining scene is diverse in its culinary offerings, featuring both casual and upscale establishments as well as cuisine from around the world, helping it earn the distinction of one of the best foodie cities in the USA . Here you can find a bevy of Michelin-star establishments (it is one of only four cities in the U.S. to have a Michelin guide), coffee shops, as well as neighborhoods made famous for their international offerings, including North Beach (Italian), The Mission (Mexican) and Chinatown (Chinese), among others. But what makes San Francisco particularly stand out is commitment to utilizing what's available, instead of what they can get. Here, the option to source ingredients locally is not so much a question but rather an expectation among the culinary community. 

San Franciscans are crazy about their local bounty and you should be too. In fact, stopping at a farmers market is a cultural experience here. There are more than 50 available in the Bay Area alone. The farmers market at the Ferry Building Marketplace acts as a microcosm of the city's culinary identity. The market works to showcase only small, regional producers and is frequented by more than 200 of the city's chefs, including Alice Waters of Chez Panisse , a pioneer of the farm-to-table movement. 

You could spend days trying to navigate San Francisco's vast dining scene, but it moves pretty fast. The next big place to eat may not be the same a couple weeks later (in 2014, there was a new restaurant opening every week). That said, there are some establishments that have stood the test of time. You may want to opt for a classic bread bowl with clam chowder at Boudin's (the original creator of SF's famous sourdough), or visit the heavily lauded Tartine Bakery for this Bay Area classic. Speaking of sweet treats, Bi-Rite Creamery 's ice cream and Golden Gate Bakery's egg tarts are said to be some of the city's best desserts. 

For coffee, Peets Coffee & Tea started in the Bay Area, though Philz Coffee gets much more love from locals. If you're more into beer, a visit to the Anchor Brewing Company is a must. There's Chinatown , but there's also Japantown in the Western Addition (one of three remaining in the continental United States). The Richmond is also said to be a top spot for Asian cuisine while the Mission is renowned for its Mexican food, specifically its burritos. Depending on who you ask, La Taqueria is said to have San Francisco's best burrito, though if you're cruising 24th street, you're likely to run into numerous neighborhood gems. For an overview of they city's ever-evolving dining scene (and the chance to sample some delicious eats along the way), sign up for a guided tour .

Like any major city, San Francisco has its share of rough spots. The city's progressive reputation and lax drug laws have attracted a large homeless population, who panhandle throughout the main tourist areas and in San Francisco's downtown area. Violent crime against tourists remains rare, but out-of-towners can be the victims of theft, especially those unaware of their surroundings. When riding on public transportation, always keep hold of your belongings. Don't walk alone at night, and don't carry large sums of cash while you're in the city. Avoid the SoMa and Tenderloin areas at night; both are known for high incidence of crime.

Getting Around San Francisco

The best ways to get around San Francisco are on foot and by using public transportation. Most of the popular attractions are within walking distance of the city center, and the large municipal transportation system (called the Muni) operates bus and streetcar lines, leaving little need for your own set of wheels. The city's famous cable cars (also operated by Muni) and bus tours are a more entertaining, albeit slower, way to see the city. To get into town from the San Francisco International Airport (SFO), you can use the Bay Area Rapid Transit (known among locals as the BART) commuter rail, or you can take a taxi for around $46 to $66, depending on your final destination and the state of traffic at the time.

Until 1964, the Golden Gate Bridge was the longest suspension bridge in the world. Now, it's the second-longest suspension bridge in the United States and the 11th-longest suspension bridge in the world.

Explore More of San Francisco

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Home » Travel Guides » United States » California (CA) » 25 Best Things to Do in San Francisco

25 Best Things to Do in San Francisco

San Francisco is a hub of excitement, and the cultural, commercial and financial heart of Northern California . The city is the 13th most populated in the U.S. but has the second highest population density in the county, with only New York being busier. The city shot to fame in 1849 as the home of the Californian Gold Rush which at the time made it the largest city on the West Coast.

The city is famous for it’s restaurants and some of the best chef’s in the country are lucky enough to call this home. With so much to do in this amazing city let us take a look at the best things to do in San Francisco .

1. Go Across The Golden Gate Bridge

Golden Gate Bridge

Between San Francisco Bay and Marin County is the world famous Golden Gate Bridge. The bridge has been declared one of the modern wonders of the world. It was opened in 1937 and at that time it was the longest suspension bridge ever created.

Made from steel and with a total length of 1.7 miles it is the most photographed bridge anywhere is the world. There are six lanes of traffic on the bridge carrying millions of passengers every year. Before the bridge was built people used to have to get a ferry between the two places, the ferry company was called Golden State Ferry Company and at one point it was the largest ferry company on the planet.

Suggested tour : Golden Gate Bridge from the Air! Seaplane Tour

2. Head Down To The Waterfront At Fisherman’s Wharf

Fisherman's Wharf

San Francisco’s most famous waterfront community is at Fisherman’s Wharf. Here you can experience some fantastic food and enjoy some of the best dining the world has to offer.

There are outdoor stands selling fresh Dungeness crab or various gourmet restaurants selling the freshest of fish from that days catch.

From here you can also arrange to go on many different tours of the area including Segway, walking, boat and many more.

3. Relax At Golden Gate Park

Golden Gate Park

Each year 13 million visitors visit Golden Gate Park and explore one of San Francisco’s most amazing places. This picturesque space spans 1,017 acres and has many places to explore and relax. You can discover the lakes, picnic areas, monuments, playgrounds and gardens.

Throughout the calendar there are a plethora of events and activities that take place in the park. You can even hold your own wedding or special event in the beautiful gardens and take photographs with the stunning scenery as a back drop.

Explore the park by Segway: Golden Gate Park Segway Tour

4. Could You Escape From Alcatraz Island?

Alcatraz

1.5 miles off the shore of San Francisco is Alcatraz Island, This tiny island was developed as a military fortification, a military prison as well as a federal prison. The most famous being the federal prison. This was between 1933 and 1963.

The thinking behind the federal prison was that the prisoners who caused continual trouble at other prisons would be locked up here. Many infamous prisoners have stayed here including Al Capone and Robert Franklin Stroud. The island now is a tourist attraction and many people flock here each year to explore the depths of the prison.

5. Spend Time At Union Square

Union Square

Union Square is the most visited neighborhood in San Francisco. Here you will find a large collection of high end retail outlets, fancy hotels, cafes, art galleries and a very active nightlife.

The area has many live events to attend and there is always something happening to keep you entertained. To really get an experience of partying with the locals this is a must stop on any tour of the city.

6. Embrace The Chinese Culture in Chinatown

Chinatown San Francisco

Most major cities have a Chinatown, but San Francisco has four and the one on Grant Avenue is the biggest Chinatown outside of Asia as well as being the oldest in North America. The town is so big that is encompasses two hospitals, various parks and draws more visitors each year than the Golden Gate Bridge.

If you are looking for authentic Chinese cuisine in San Francisco there is no point looking anywhere outside of the four Chinatowns to find real traditional Chinese food. If you are in the city during the Autumn Moon Festival you can visit this Chinese festival for free.

Available tour : San Francisco’s Chinatown Walking Tour

7. Ride The San Francisco Cable Car System

San Francisco Cable Car

San Francisco is very proud of their cable car system. It is the last manually operated system in the world today. At its peak you would find 23 cable car lines in the city, but today we have just three left. Nearly all of the people that ride the cars today are tourists looking to try that something different when in town.

The first of the cable cars was opened in in 1873 and due to their popularity and the money that the owners were making more lines were added. In 1892 the first electric streetcars were made and so the decline of the manual car began.

8. Watch The San Francisco Giants

tourism to san francisco

AT&T Park is home to the San Francisco Giants. One of the most famous teams in the league and a genuine household name. The stadium is on the San Francisco Bay and every time the Giants step into the park the stadium and city unites. The current stadium was completed in April 2000 at a cost of $357 million dollars.

The San Francisco Giants were originally the New York Gotham’s before moving to San Francisco in 1958. They have won the World Series 8 times, the most recent being in 2014.

9. Explore The World Around You

San Francisco Exploratorium

Step into Exploratorium and discover life in a different way. See what things would be like if we lived in a colorless world or take part in a video game that has social consequences.

Exploratorium is one of the most interactive places to take your children, the setup is so fun that you do not even realize you are learning whilst you are there.

There are six galleries, each one focuses on a different area and rewards you depending on your concentration.

Tip : The Exploratorium is included in the San Francisco Mega Pass

10. Enjoy A Day At The Presidio Of San Francisco

Presidio Of San Francisco

The Presidio of San Francisco is a former military base that is now a park. The park is situated on the northern tip of the San Francisco Peninsular and falls under the Golden Gate Recreation Area. The ownership of the area initially was held by the Spanish, it then moved to the Mexicans before the United States took ownership in 1948.

There are many places in the park where you can stand and overlook the Golden Gate Bridge as well as the Pacific Ocean. The site is also a recognized California Historical Landmark.

Included in : San Francisco, Sausalito and Muir Woods Small Group Tour

11. Come Face To Face With Jellyfish

Aquarium of the Bay

Aquarium of the Bay is situated on the waterfront of San Francisco. Here you can enjoy an unforgettable experience as you come face to face with the local marine life. The aquarium has a mission to protect the bay and the animals that live in the bay.

When you are inside you will see 300 feet of clear tunnels that are full of 700,000 gallons of water. This water sustains 20,000 animals from the bay and surrounding areas. You can come face to face with a leopard shark and be mesmerized by the walls of jellyfish.

Tip : The Aquarium is included in the San Francisco Mega Pass

12. Spend Time In Ghirardelli Square

Ghirardelli Square

The history of this square is one of the things that make it interesting. It was initially a chocolate factory that was owned and established by Domenico Ghirardelli. Ghirardelli was born in Italy in 1817; he worked as a young confectioner before leaving for Uruguay at the age of 20.

As time went by Ghirardelli became a coffee and chocolate merchant, eventually ending up in San Francisco where the chocolate factory was set up. The square is now home to many upmarket shops, restaurants and hotels.

13. Sample Delicious Food At The Ferry Building

Ferry Building Marketplace

Offering everything from freshly caught fish to artisan cheeses, the Ferry Building Marketplace is one of the city’s most famous landmarks. The marketplace is located within the Ferry Building that sits at the bottom of Market Street.

There is a mixture of shops both large as well as small. You can eat at some of the city’s finest restaurants that house some of San Francisco’s best chefs. Before it was a market the building was used as a Ferry House for anyone arriving from the East.

14. Take In The View From Twin Peaks

tourism to san francisco

The Twin Peaks in San Francisco are a world famous tourist attraction and offer spectacular views of the Bay Area. The Peaks were initially called “Los Pechos de la Choca” meaning Breasts of the Maiden. The two peaks are adjacent to each other and stand at 922 feet.

There are animals and plants in abundance and as you make your way to the top you are sure to see plenty. Apart from the peaks there is a 64 acre park that gives you an idea of how San Francisco looked before the development we see today.

Included in : San Francisco City Tour and Alcatraz Entrance Ticket

15. Explore Modern Art In The City

San Francisco Museum of Modern Art

The San Francisco Museum of Modern Art was the first museum in this part of the country to show only modern art. There are currently more than 29,000 pieces of work on display including paintings, sculptures, photographs and architecture.

The museum is more than 80 years old and was initially housed at the War Memorial Veterans Building before moving to the location that is stands in today.

Book online : San Francisco Museum of Modern Art Tickets

16. Admire The View From Coit Tower

Coit Tower

Coit Tower has been standing at the top of Telegraph Hill since 1933. At the top of the tower is a viewing deck that gives 360 degree views of the city and the surrounding bay. The tower was named after Lillie Hitchcock Coit, she was a little eccentric and very wealthy.

When she passed aways he left a substantial sum of money to the city and so this tower was built to honor her. You can go up the tower by elevator all year round and tickets can be bought from the nearby ticket shop.

17. The Palace of Fine Arts

San Francisco Palace of Fine Arts

The Palace of Fine Arts in San Francisco is an astonishing building that is on the U.S National Register of Historic Places and also a San Francisco Designated Landmark. The structure was constructed in 1915 with the purpose of exhibiting works of art.

The buildings have had various uses over the years including tennis courts, military storage and now an art gallery. The water surrounding the Palace has many types of wildlife including ducks, swans, geese and raccoons.

18. Learn All About Asian Art

Asian Art Museum in San Francisco

The Asian Art Museum in San Francisco has one of the largest and most comprehensive collections of art from Asia in the world today. There are more than 18,000 pieces of art in the museum, including some pieces that are more than 6,000 years old. The museum was founded when Avery Brundage donated a large sum of money to the city to found the museum.

Avery Brundage was a millionaire and a collector of Asian art himself. The pieces of art focus on all major Asian countries, the museum also attracts many traveling exhibitions. In 1991 the Dalai Lama opened an exhibition on the subject of wisdom and compassion.

Included in : Go City All-Inclusive Pass 25+ Attractions

19. Wander Amongst The Redwood Trees

Muir Woods National Monument

On Mount Tamalpais is the Muir Woods National Monument. An area of  land covering 554 acres which forms part of the Golden Gate National Recreation Center. 240 acres of this park is full of redwood trees.

At one point there were approximately 2 million acres of redwood trees in California, when the logging industry arrived many of these were cut down and this is one of the few remaining forests in the area. The park is a dog and picnic free area but there are many trails of varying difficulty to enjoy on a day out.

Top rated guided tour : Muir Woods National Monument Guided Tour

20. Visit The Oldest Japanese Tea Garden In The U.S

San Francisco's Japanese Tea Garden

San Francisco’s Japanese Tea Garden is the oldest public Japanese garden in the country. The garden was created for an exhibition in 1894, when the exhibition closed a gentleman’s agreement was reached and the garden remained. As time went by the garden expanded to the size it is today, approximately 5 acres.

Today the gardens are hugely popular with tourists who come to see the pagodas, stepping stones, arched bridges and native Japanese plants. There is also a koi pond and Zen garden. If you are hungry or thirsty on your visit you can stop for some traditional Japanese refreshments.

21. Go To Angel Island

Angel Island

Angel Island is the second largest island in the bay. There is a small population of about 60 people that live permanently on the island. You can travel here by ferry from San Francisco and once you arrive you can take an open air tram or a Segway tour of the island.

There are some fantastic cafes and bars serving up delicious food. The views of the Bay from the island are spectacular and worth the cost of the ferry alone. There are often events on the island that feature live music, so it is worth checking out what is happening in advance to make sure you go on a day when lots is happening.

22. Take A Trip Across the Bay Bridge

San Francisco Bay Bridge

The Bay Bridge is officially known as the San Francisco -Oakland Bay Bridge. The bridge connects San Francisco Bay and Oakland, 240,000 vehicles a day pass over the bridge on one of the ten lanes designated for vehicles. There is also a cycle and pedestrian lane.

The bridge initially carried trains on the lower deck but once the Key System Transit line was closed it was converted to vehicles, thus doubling the capacity for cars and lorries. In 2002 one part of the bridge collapsed and the entire bridge had to be closed for one month, the repair cost an estimated $6.5 billion.

23. Take A Stroll Along Ocean Beach

Ocean Beach, San Francisco

Ocean Beach is a beautiful quiet beach with gorgeous white sand and very few tourists. The beach stretches out in front of you for 3.5 miles and is very quiet, quite often it can just be you, the birds and the ocean waves. The water is good for surfing but only if you are experienced as it can become very choppy.

The beach is part of the Golden Gate National Park, because of this you will get no high rises or ugly buildings to look at whilst you explore. Instead you will see beautiful natural views and also the Golden Gate Bridge.

24. Find Culture At Yerba Buena Gardens

Yerba Buena Gardens

At The Heart of the downtown cultural district is Yerba Buena Gardens. Here you can find restaurants, cafes, museums and theaters. There is also a memorial to Dr. Martin Luther King Jr. that is certainly worth taking the time to see.

There is always something happening and every year hundreds of free outdoor events are put on for the locals and visitors. You can go bowling, ice skating or take a ride on the historic carousel. The park has been voted among the top 30 urban parks in the country and once you arrive it is easy to see why.

25. Enjoy The Walt Disney Family Museum

Walt Disney Family Museum

The Walt Disney Family Museum is a must see for anyone who is a fan of their movies. Here you can learn about the life of Walt Disney. The museum covers an area of 40,000 square foot and features some of the historic items that brought Walt Disney’s imagination to life.

You can take a look at some of the earliest drawings as well as a 12 foot replica of Disneyland. There are 248 awards in the museum which were won by Disney during his glittering career. Part of the museum is a Fantasia inspired theater which shows Disney classics daily.

25 Best Things to Do in San Francisco:

  • Go Across The Golden Gate Bridge
  • Head Down To The Waterfront At Fisherman's Wharf
  • Relax At Golden Gate Park
  • Could You Escape From Alcatraz Island?
  • Spend Time At Union Square
  • Embrace The Chinese Culture in Chinatown
  • Ride The San Francisco Cable Car System
  • Watch The San Francisco Giants
  • Explore The World Around You
  • Enjoy A Day At The Presidio Of San Francisco
  • Come Face To Face With Jellyfish
  • Spend Time In Ghirardelli Square
  • Sample Delicious Food At The Ferry Building
  • Take In The View From Twin Peaks
  • Explore Modern Art In The City
  • Admire The View From Coit Tower
  • The Palace of Fine Arts
  • Learn All About Asian Art
  • Wander Amongst The Redwood Trees
  • Visit The Oldest Japanese Tea Garden In The U.S
  • Go To Angel Island
  • Take A Trip Across the Bay Bridge
  • Take A Stroll Along Ocean Beach
  • Find Culture At Yerba Buena Gardens
  • Enjoy The Walt Disney Family Museum

PlanetWare.com

23 Top-Rated Tourist Attractions in San Francisco

Written by Lisa Alexander and Lana Law Updated Dec 25, 2023 We may earn a commission from affiliate links ( )

Set along the ocean, with rolling hills and the iconic Golden Gate Bridge, San Francisco is one of the most beautiful cities in the United States and the jewel of Northern California. The city is full of history, great neighborhoods, parks , beaches , museums, entertainment options, and an astounding variety of restaurants.

Some of the most famous attractions are Alcatraz Island and Fisherman's Wharf, but the sightseeing possibilities here are extensive. San Francisco's Chinatown is the largest of its kind in North America and definitely worth visiting. For an exciting experience, hop on one of the historic cable cars and tour the city.

Discover more things to do with our list of the top tourist attractions in San Francisco.

1. Golden Gate Bridge

2. alcatraz island, 3. fisherman's wharf, 4. ride the cable cars, 5. golden gate park, 6. chinatown, 7. legion of honor fine arts museum of san francisco, 8. palace of fine arts, 9. california academy of sciences, 10. san francisco museum of modern art, 11. de young fine arts museum of san francisco, 12. twin peaks, 13. asian art museum, 14. exploratorium, 15. golden gate national recreation area, 16. oracle park, 17. day trip to napa valley, 18. hike and picnic on angel island state park, 19. ghirardelli square, 20. high tea at a historic hotel, 21. walt disney family museum, 22. muir woods national monument, 23. coit tower, where to stay in san francisco for sightseeing, tips and tours: how to make the most of your visit to san francisco, san francisco, ca - climate chart.

Golden Gate Bridge

The Golden Gate Bridge appears even more beautiful and impressive in real life than it looks in photos. It is the most photographed site in the city, with the orange structure backed by blue water, or in many cases, peaking through a dense layer of coastal fog. At night, the flood-lit structure is equally striking.

Connecting San Francisco with Marin County and other districts further north, the Golden Gate Bridge was, at one time, designated the greatest man-made sight in the United States by the U.S. Travel Service. Opened on May 28th, 1937, the bridge took four years to build and at the time of its completion, was the longest suspension bridge in the world, measuring approximately two miles in length.

If you want to drive over the Golden Gate Bridge, the road is US Hwy 101 , or SR 1. On the east side of the bridge, a sidewalk is open to pedestrians. Bicycle access is allowed on both sides of the bridge.

The walk across the bridge begins at the Golden Gate Bridge Welcome Center (near the Presidio GO shuttle bus drop-off point) and ends in Marin County with a panoramic viewpoint of San Francisco's cityscape.

Many locals enjoy biking across the bridge to the nearby waterfront town of Sausalito .

For a great view of the bridge, or for anyone interested in photographing the bridge, there are a number of ideal vantage points. From the San Francisco side, Nob Hill , an area known for its posh old mansions, offers some beautiful views over the bridge.

On the opposite side of the bridge, in Marin County, the Golden Gate National Recreation Area is another good place to visit. Also, if you take a tour of Alcatraz Island, you will enjoy completely open views of the Golden Gate Bridge from the boat and island.

Alcatraz Island

The former federal penitentiary, located on Alcatraz Island in San Francisco Bay, was one of America's most infamous prisons. It operated for almost thirty years, closing in 1963 and re-opening as a tourist attraction in 1973.

Some of America's most well-known criminals were incarcerated here, including Al Capone, "Machine-Gun" Kelly, and the "Birdman," who would later form the basis for the fictional movie The Birdman of Alcatraz .

In the course of its 30-year existence, the penitentiary received a total of 1,576 convicts. There were never more than 250 at any one time, even though therewere 450 cells measuring about 10ft by 4ft. At times the number of guards and staff was greater than the number of convicts. Alcatraz Island is also home to migrating birds.

You can visit Alcatraz on a guided tour (which includes round-trip ferry transportation from Pier 33). Choose from a daytime tour or an evening tour.

At the Alcatraz prison site, you are provided with an exceptional audio recording that offers a glimpse into life in the cellhouse, rather than just a historical list of the facts. The narration is even voiced by former inmates and guards of Alcatraz.

If you have just one day to explore San Francisco, try a combined Alcatraz and San Francisco City Tour which covers Fisherman's Wharf, Chinatown, and the Golden Gate Bridge. Alcatraz regularly sells out, so booking in advance is strongly advised.

Fisherman's Wharf

Locals call it a tourist trap, but visitors can't seem to resist. Fisherman's Wharf ranks as one of San Francisco's most popular tourist spots. The picturesque waterfront scenery and old-fashioned Italian fishing boats ( feluccas ), not to mention the fresh-caught Dungeness crab, make quite an impression!

Originally the "Little Italy" district of San Francisco, Fisherman's Wharf is known for its shops, restaurants, and spectacular setting. Italian immigrants began to arrive in San Francisco in the 1860s and brought the waterfront to life with seafood commerce.

Some of the best seafood is served in the bay-view dining room of Scoma's restaurant. It's a great place for a gourmet dining experience. Or you could sample the local specialty of seafood stew at Cioppino's Restaurant just steps away from the waterfront.

Pier 39 is a hub of activity at Fisherman's Wharf. Be sure to go for a stroll here and check out the dozens of boutiques and eateries. The shops are very touristy (T-shirts, souvenirs, pretzels, chocolate-chip cookies), but the seafood restaurants give you a true taste of the city. You can also find authentic local sourdough bread at Boudin Bakery .

Tourists are not the only crowds you'll encounter at Pier 39. Local sea lions love this waterfront spot and are often found lounging on the Pier 39 docks. There's a viewing area where you can check them out. It's easy to find. You'll hear the sea lions barking from quite a distance!

From Pier 39, you can take a sightseeing cruise for spectacular views of the San Francisco Bay. You might also want to organize a fishing charter boat trip or hop on a whale-watching tour.

Some of the main attractions of Fisherman's Wharf are Madame Tussauds Wax Museum , the Musée Mécanique , Ripley's Believe it or Not! , and Ghirardelli Square . Restored 19th- and 20th-century ships line the waterfront at the Hyde Street Pier , which is now the San Francisco Maritime National Historical Park .

San Francisco Fisherman's Wharf - Layout map

  • Fisherman's Wharf
  • Ghirardelli Square
  • The Cannery
  • National Maritme Museum
  • Maritime State Historic Park
  • USS Pampanito
  • Art Institute
  • Telegraph Hill
  • Coit Memorial Tower
  • St Peters and Paul

Cable Cars

Cable cars were introduced in 1873 to spare the horses from the city's grueling hills. Today, the few remaining cable cars are mainly a tourist attraction rather than a mode of transportation for local residents. Since 1964, these tram-like vehicles have had the unique distinction of being the only public transport system to be declared a National Historic Landmark .

Riding a cable car is an unforgettable tourist experience in San Francisco. It's an exhilarating way to take in the scenery. If you're standing on the open-air deck of a cable car, you'll feel the wind on your face. Anywhere you sit on a cable car, the noise of the brakes will surprise you.

Three sets of brakes are required to stop a cable car: A red lever operates the main brakes, a foot pedal controls the front brakes, and a really loud crank puts the rear brakes in action.

The Powell-Mason and Powell-Hyde are the most scenic routes. These cable car lines will get you to tourist attractions such as Fisherman's Wharf , Ghirardelli Square , the Ferry Building , Nob Hill , and Lombard Street . The California line runs through the Financial District, Chinatown, and Nob Hill.

You can wait for a Powell-Mason or Powell-Hyde cable car at the cable car turntable (departure point), either at Powell & Market Street near Union Square or on Hyde Street near Aquatic Park, Ghirardelli Square, and Fisherman's Wharf. You can catch the California cable car at the Market & Drumm turntable in the Financial District.

Alternatively, you can hop on a cable car at any of the stops. Tickets can be purchased onboard the cable car.

If you are planning on more than a couple of rides or are going to be sightseeing for a few days, consider buying a pass.

Author's Tip: The Powell & Market and California Street cable car turntables (departure points) are in downtown San Francisco, in areas that could be described as gritty. You should be aware of your surroundings and watch your wallet/purse while in these areas.

You may want to avoid taking public transportation if you are going to the Powell & Market turntable. Some consider the Powell Street BART station to be San Francisco's worst example of a station (in a close tie with the Civic Center station). The Embarcadero BART station, near the Market & Drumm turntable, is cleaner and less gritty.

Official site: http://www.sfcablecar.com/

Golden Gate Park

Golden Gate Park, home to gardens and museums, is a fabulous green space in the heart of San Francisco. Before development began in 1871, this was an area of arid dunes.

Today, the park has a network of walking trails and cycling paths, more than 5,000 different kinds of plants and dozens of species of trees, several lakes, bridle paths, and a buffalo paddock.

The main attractions include the de Young Fine Arts Museum, the California Academy of Sciences which houses a planetarium, rainforest, and the Steinhart Aquarium, the Japanese Tea Garden , and the San Francisco Botanical Garden .

Japanese Tea Garden

Other favorite spots include Stow Lake where you can enjoy boating and picnics, the Conservatory of Flowers which dates to the Victorian era, and the Koret Children's Quarter which has an old-fashioned Herschell-Spillman carousel.

You could easily spend a couple of hours at Golden Gate Park or visit several times over a couple of days. The park is too large to cover it all on foot. If you want to see all of the highlights of Golden Gate Park, you will need a car or a bicycle to get around.

Bike rentals are available, and this can be a good way to explore the park, rather than trying to do everything on foot. Parkwide Bike Rentals offers bicycle rentals at two locations in Golden Gate Park (near the Music Concourse and at the corner of Stanyan & Haight streets); the bicycles are rented out for a full day of use. The company also leads guided bike tours.

Alternatively, try an organized 2.5-hour Segway Tour with a local guide, and hit all the major highlights.

Chinatown

You may have been to Chinatown in other cities, but San Francisco's Chinatown is a whole other realm. It is both the largest and oldest Chinatown in North America. Almost completely destroyed in the 1906 earthquake, Chinatown was rebuilt entirely in the Chinese style and was soon even more attractive than before the disaster.

Chinatown gives you a glimpse of Chinese immigrant culture in San Francisco, an important part of the local heritage. In this compact area (San Francisco's most densely populated neighborhood), you'll find traditional green tile-roofed buildings filled with small businesses, restaurants, dim sum places, houses of worship, herbal shops, tea houses, and boutiques that sell jade jewels, antiques, and souvenirs.

For delicious and authentic Chinese cuisine, try the award-winning Z & Y Restaurant (655 Jackson Street). This Michelin Bib Gourmand -rated restaurant has served two Chinese presidents and several Foreign Ministers as well as other distinguished guests (such as President Obama).

If you are traveling through San Francisco during an important Chinese holiday or event, you can expect to see an elaborate celebration. Chinese New Year celebrations are often considered the best in North America. The main street in Chinatown for tourists is Grant Avenue , with the Chinatown Gateway at Grant Avenue and Bush Street.

San Francisco City Guides offers guided walking tours of Chinatown led by knowledgeable locals, free of charge (donations recommended). The Chinatown tour takes you beyond the main street into the neighborhood's hidden alleyways, to visit a Taoist temple, a fortune cookie factory, and a park where you'll see Chinatown residents practicing tai chi and playing chess outside.

If you don't mind a little exercise, you can do your own walking tour beginning in Chinatown with the help of our San Francisco Walking Tour .

Legion of Honor

Discover an exquisite fine arts collection, displayed in a beautiful location: a dramatic Neoclassical building surrounded by a woodsy parkland near the ocean. Just outside the museum, you'll find a walking path with perfect outlooks onto the Golden Gate Bridge.

For a scenic hike, continue on the walking path until reaching the Land's End Trail . This winding cliffside trail in a wild, rugged terrain offers sweeping Pacific Ocean views.

The Legion of Honor was the gift of the socialite, philanthropist, and patron of the arts Alma de Bretteville Spreckels. Because of her love for all things Parisian, the museum was designed as a replica of the Palais de la Légion d'Honneur in Paris.

This museum is one of the top cultural attractions in San Francisco. The Legion of Honor 's permanent collection includes European decorative arts, sculptures, and paintings, along with antiquities from the Mediterranean and Near East. Admission to the Legion of Honor Fine Arts Museum also gives you same-day admission to the de Young Fine Arts Museum.

Palace of Fine Arts

The Palace of Fine Arts in San Francisco is the last remaining structure from the 1915 Panama Pacific Exposition . Listed on the National Register of Historic Places, this Neoclassical building is beautifully situated on a lagoon that reflects the mirror image on the surface of the calm water, while ducks and geese drift by.

The palace has been restored, along with the grounds, and today hosts art exhibitions and cultural events. The Palace of Fine Arts Theatre primarily presents comedy performances.

Address: 3301 Lyon Street, San Francisco

Roof of the California Academy of Sciences

The California Academy of Sciences , in Golden Gate Park , is an architectural marvel as well as a multifaceted museum. The exhibition space is voluminous and bright, thanks to walls that are largely made of glass allowing for natural light.

This state-of-the-art building features an eco-friendly design. The 2.5-acre Living Roof is covered with native plants, grassy fields, and seven "rolling hills" to match the natural surroundings. The roof also has solar panels to generate electricity, and the soil acts as natural insulation.

Inside is an incredible natural history museum, planetarium, aquarium, rainforest, gift shop, café, and restaurant. Both the café and restaurant offer plant-based options and California cuisine specialties prepared from local ingredients.

The Steinhart Aquarium includes some 60,000 live specimens and a 25-foot-deep coral reef. You can descend in a glass elevator to arrive at the aquarium. When you exit the elevator, look up through an acrylic tunnel to see fish swimming overhead in the freshwater mangrove forest.

The four-story-high Osher Rainforest houses tropical flora and fauna (birds, reptiles, amphibians, and insects) within a temperature-regulated environment, beneath an enormous glass dome. The temperature is kept at 82 to 85 degrees Fahrenheit. With the humidity, heat, and butterflies fluttering about, you might think you're walking through a real tropical rainforest. Look out for the poison-dart frogs and golden-silk orb-weaver spiders!

The Kimball Natural History Museum has skeletons of a T. rex and a blue whale, along with an exhibit of brilliant gems and minerals and exhibits about earthquakes, coastal fog, local marine mammals, and ancient redwood forests.

Little kids love the Natural History Museum's Tusher African Hall because it houses a colony of African penguins , part of a program to protect endangered species. It's fun to watch these small penguins waddle and splash about in their glass-enclosed area (which replicates their natural habitat). From time to time, the penguins jump or slide into a refreshing pool of water.

Address: 55 Music Concourse Drive, Golden Gate Park, San Francisco

San Francisco Museum of Modern Art

If you love modern art, be sure to visit the San Francisco Museum of Modern Art (SFMOMA) in the SoMa District. SoMa is in downtown San Francisco next to Union Square and the Financial District.

The museum focuses on 20th-century art, in all forms, and the innovative and interesting exhibits are constantly changing. You will have plenty to admire during your visit, as the museum displays thousands of artworks within 170,000 square feet of exhibition space spread across 10 floors.

You can visit one section of the museum free of charge . This area includes 45,000 square feet of space. Here you'll find a Diego Riviera mural and an exhibit of paintings and sculptures dating from the early 20th century to the present. Some of the museum's highlights (such as Femme au chapeau by Henri Matisse, Frieda and Diego Rivera by Frida Kahlo, Lake George by Georgia O'Keeffe, and Mark Rothko's No. 14 ) are in the free-of-charge section. The rest of the museum requires a ticket.

The museum is housed in a modern, architecturally stunning building that was extensively renovated and expanded in 2016. The light and airy building is a pleasure to wander about.

Should you work up an appetite, you can stop for a bite to eat. A lunch menu is available at the museum's casual restaurant and at Café 5 in the museum's Sculpture Garden which features fabulous city views. There's also a coffee shop that serves coffee, tea, pastries, and desserts.

About the neighborhood: SoMa is a happening urban area but unfortunately has recently experienced some of San Francisco's urban issues. Still, you should visit the museum and the attractions near the SFMOMA: the Contemporary Jewish Museum , the Yerba Buena Gardens , the Metreon shopping center (which has a movie theater, restaurants, and casual eateries), and the Children's Creativity Museum , but there's no need to explore SoMa much further.

Address: 151 Third Street, San Francisco

de Young Fine Arts Museum of San Francisco

While visiting Golden Gate Park, set aside some time to explore the de Young . This fine arts museum is one of the top cultural attractions in San Francisco. The collection covers a wide variety of exhibits from Mayan antiquities to 19th-century Hudson River landscape paintings.

While art and period interiors from North America feature strongly in the collection, many other exhibits from Egypt, Greece, Rome, and the Near East are of note. British art and folk art from Africa, America, and the Pacific Islands, are also well represented.

Admission to the de Young Fine Arts Museum includes free same-day admission to the Legion of Honor .

Address: 50 Hagiwara Tea Garden Drive, Golden Gate Park, San Francisco

The view from Twin Peaks at sunrise

These two uninhabited hills, more than 900 feet high, have one of the finest views out over the city and bay. Access is easy - you can drive to the north peak parking area, park your car, and soak up the amazing vista.

If you're outdoorsy, take a hike along trails over the north and south peaks. This is some of the best hiking in San Francisco . While up here, you may be forgiven for thinking these are the highest of San Francisco's 43 hills; however, that lofty distinction belongs to Mount Davidson, which is 33 feet higher.

The Twin Peaks are the only hills in San Francisco not to have been built over and remain in their original state. The Spaniards called them " Los pechos de la Chola " or the Breasts of the Indian Maiden. Even on warm days, strong, cool breezes blow in from the Pacific, especially in the late afternoon.

Asian Art Museum

The Asian Art Museum is unquestionably one of the most important museums in San Francisco. The museum opened in 1966, with the basis of the collection coming from art collector Avery Brundage.

Brundage built up a private collection, which in 1959 he offered to the city of San Francisco "to bridge the gap between East and West." The museum building was constructed, and on his death in 1975 at the age of 88, the museum also received the rest of his collection of works of art in the form of a legacy.

Building on this, the museum has continued to amass various pieces and now contains an extensive collection of sculptures, paintings, bronzes, ceramics, jade carvings, and architectural fragments from Japan, Korea, China, India, Iran, and other Asian cultures. The works span more than 6,000 years.

Author's Tip: Try to avoid taking public transportation to the Civic Center BART station or walking around the Civic Center area, as this is a rough neighborhood of San Francisco.

Address: 200 Larkin Street, San Francisco, California

Exploratorium

If you are traveling with children or you are young at heart, you must visit the Exploratorium . This incredibly popular science museum is one of the most popular things to do with kids in San Francisco . It displays fascinating interactive science exhibits. Kids enjoy the hands-on learning experiences, which educate and entertain at the same time.

Children tend to rate this museum very highly because the exhibits are so much fun to check out. Adults also rave about the Exploratorium whether or not they have kids.

For a top-notch dining experience, try the museum's Seaglass Restaurant which serves seasonal cuisine prepared from local organic ingredients. The sleek modern dining room looks out onto the San Francisco Bay, the Bay Bridge, and Treasure Island. You may also enjoy your meal outside on the bay-view patio.

Address: Pier 15, San Francisco, California

Golden Gate National Recreation Area

Golden Gate National Recreation Area , not to be confused with Golden Gate Park, is a huge natural area located across the Golden Gate Bridge from downtown San Francisco. This 600-square-mile park in Marin County is a UNESCO-designated Biosphere Reserve and a recreational area. It is also simply a beautiful place to enjoy nature and relax.

The park has walking trails, campgrounds, picnic areas, and beautiful beach areas. Some of the beaches have fabulous views of the Golden Gate Bridge.

The park is home to the historic Fort Baker , a former US Army post from the early 20th century.

Oracle Park

Home of the San Francisco Giants, Oracle Park is a fun place to take in a baseball game while visiting the city. If you want to gaze out over the ballpark to the sublime view of the ocean, buy tickets along the 1st base or 3rd baselines or behind home plate.

If you don't have time to see a game, consider taking a 90-minute Oracle Park Ballpark Tour for a behind-the-scenes look at places off-limits to most people. You can step onto the field, sit in the dugout, check out the clubhouse, and learn about the historic moments that have taken place at the ballpark.

Address: 24 Willie Mays Plaza, San Francisco

Hot air balloons over the Napa Valley

About a 1.5-hour drive from San Francisco are two gorgeous rural destinations: Napa Valley and Sonoma Valley. These are the two best-known and largest grape-growing areas in California. Many people day trip to this area to enjoy the scenery and stop in at some of the sites along the way.

Top tourist attractions include the quaint town of Yountville , which has many excellent French restaurants, the historic town of Sonoma , and the spa destination of Calistoga where you can see Old Faithful Geyser. In Sonoma, be sure to visit the Sonoma State Historic Park which is partly in the downtown near the Plaza and also includes the historic Mission that was founded in 1823.

Many people visit Napa or Sonoma as a day trip or for a relaxing weekend getaway. You'll find many lovely resorts in the Napa Valley.

Both Napa Valley and Sonoma Valley are renowned for gastronomy. You'll find fine dining establishments as well as casual gourmet restaurants. Napa Valley is home to the Culinary Institute of America where you can take cooking classes and the famous three Michelin-starred restaurant The French Laundry in Yountville.

Napa Valley Map - Tourist Attractions

If you are looking for a non-touristy thing to do in San Francisco, take a 25-minute ferry ride from San Francisco to Angel Island State Park for a refreshing escape to nature. The largest natural island in the San Francisco Bay, Angel Island affords panoramic views of the surrounding bay.

You can enjoy the lovely scenery while hiking or biking on the well-groomed trails. It's possible to hike up to the island's summit, Mount Caroline Livermore , at 788 feet, where the views are sensational.

Relaxation is another reason to visit. The island has picnic areas, campsites, and several sandy beaches ideal for taking a walk or sunbathing. If you enjoy guided sightseeing tours, take a tram tour to see the island from an open-air vehicle. Tram tours include audio guides that share interesting commentary about the island.

Angel Island served as an Immigration Station from 1910 until 1940. You can visit the Angel Island Immigration Museum to learn more about the island's history and to see the barracks where immigrants were detained for weeks or months during an interrogation process.

Well designed for visitors, the island has day-use boat docks, bicycle rentals, and a café that is open daily during the high season and from Wednesday through Sunday during the low season. The café sells snacks, sandwiches, salads, and beverages.

To reach Angel Island , you can take the ferry from San Francisco Ferry Terminal. The Golden Gate Ferry company provides service daily year-round. Keep in mind that it can be expensive to park in this area of San Francisco, so it's best to get a taxi or ride to the San Francisco Ferry Terminal.

Alternatively, you can get to Angel Island from Marin County (north of San Francisco). The Angel Island Tiburon Ferry company runs ferries from Tiburon to Angel Island daily from early March through October; service is limited from November through February.

If you are traveling with a car, you could combine a visit to Angel Island with a trip across the Golden Gate Bridge and a stop in Tiburon. This takes longer if you are based in San Francisco, but it's an incredibly scenic drive and you avoid the hassle and the crowds taking the ferry from the San Francisco Ferry Terminal.

For a full-day outing, add Tiburon to your itinerary. This bayfront town has a charming downtown and an idyllic seaside setting. It's definitely worth visiting, especially if you want to have a meal at a waterfront restaurant with views. The vistas of the Golden Gate Bridge and San Francisco across the bay are spectacular.

Ghirardelli Square

When visiting the Fisherman's Wharf area, you must visit Ghirardelli Square . Overlooking the bay, this quaint shopping and dining complex occupies historic brick buildings: a former chocolate factory, a woolen mill, and a mustard company. The square was inaugurated in 1964 and is listed on the National Historic Register .

Today, Ghirardelli Square appeals to chocolate lovers and anyone with a sweet tooth. The main tourist attraction of the square is the Ghirardelli Ice Cream and Chocolate Shop . Here, you can indulge in a decadent hot fudge sundae or shop for Ghirardelli chocolate bars and candies.

Ghirardelli Ice Cream and Chocolate Shop

Besides chocolate and ice cream, Ghirardelli Square offers an inviting ambiance, with its fountains and flowers, and splendid bay views. Take a stroll around the square as you browse the boutiques. On sunny days, you'll want to spend some time sitting on the outdoor terraces.

The dining options at Ghirardelli Square include an excellent dim sum restaurant, Palette Tea House (which requires advanced reservations), and McCormick & Kuleto's, an old-timey restaurant that specializes in seafood and steaks. If you're looking for stunning bay views, McCormick & Kuleto's does not disappoint. The dining room has floor-to-ceiling windows that look out to the Golden Gate Bridge and Alcatraz Island.

Steps away from Ghirardelli Square near the Hyde Street cable car turntable, you will find Aquatic Park Cove where there is a small beach. Aquatic Parc Cove is also home to the San Francisco Maritime National Historical Park.

High Tea at the Garden Court in the Palace Hotel

Enjoy afternoon tea at one of San Francisco's landmark hotels, and you'll experience the refinement of another era.

Opened in 1907, the Fairmont San Francisco on Nob Hill delights guests with its opulent lobby and elegant ambiance. The Fairmont offers afternoon tea service on Saturday afternoons, in the lovely Neoclassical Laurel Court dining room. You will be treated to a choice of organic tea, house-made scones with clotted cream, gourmet finger sandwiches, macarons, and other desserts.

The Palace Hotel , in the downtown area near Market Street, is famous for its fancy afternoon tea service. This Gilded Age landmark has a magnificent glass-domed reception area, the Garden Court , where you may enjoy the Signature Tea on Saturday afternoons. It's a sophisticated affair, complete with fine china, sterling silver, and haute cuisine afternoon tea specialties.

Walt Disney Family Museum

If you love the original Disney cartoons or you're traveling with kids who love Disney stories, then make a beeline for the Walt Disney Family Museum in San Francisco. This unique museum is dedicated to chronicling the life and works of Walt Disney.

Exhibits showcase drawings, cartoons, and films created by Walt Disney and describe his worldwide business empire. Also on display are the numerous awards he won over his career, along with priceless sketches of Mickey Mouse.

The Walt Disney Family Museum is located in the Presidio National Park , which has picnic areas, a children's playground, beaches, hiking trails, and scenic overlooks including views of the Golden Gate Bridge.

Giant redwoods in Muir Woods National Monument

Take a 45-minute drive north of San Francisco to marvel over the magnificent ancient redwood forest at Muir Woods National Monument . At this serene and shady nature site, meandering paths wind their way alongside a babbling creek and beneath enormous old-growth redwood trees, some of which are nearly 260 feet high.

Until you visit, it's hard to appreciate the incredible sight of these stoic sentinels that have been living quietly in the forest for almost a thousand years.

To get a deeper understanding and to make the most of your visit, check out the Visitor Center , where you'll find fascinating exhibits and displays along with park staff who are happy to answer any questions you may have.

Note that to visit the park, you will need to reserve your parking space or shuttle tickets in advance. Plan ahead to secure a spot in this popular tourist attraction.

View of Coit Tower and downtown San Francisco

As you look up Telegraph Hill in San Francisco, you may notice the cylindrical tower that looks a little like the Leaning Tower of Pisa (without the lean). This is the Coit Tower. Completed in 1933, the tower stands 210 feet high and is one of the best places for panoramic views of the city.

From the top of the tower, the sights that lie before you include Lombard Street, Pier 39, the downtown skyscrapers, the Golden Gate Bridge, and Alcatraz.

Inside the tower are wonderful murals painted in the early 1930s depicting views of daily life during the Depression. The tower is named after its benefactor, Lillie Hitchcock Coit, who was a wealthy and somewhat eccentric lady.

Nestled within charming gardens in the Telegraph Hill neighborhood, Coit Tower is open daily year-round except for a few holidays (Thanksgiving, Christmas, and January 1st). Groups of four or more people may arrange to take a guided tour, for an additional fee, to learn about the murals.

Address: 1 Telegraph Hill Boulevard, San Francisco

If you'd like to visit the key tourist attractions on foot, the best place to stay is near Union Square or in the Nob Hill neighborhood, a short uphill walk from Union Square. You'll find plenty of upscale shops, restaurants, galleries, theaters, and hotels here. San Francisco's famous Chinatown and North Beach ("Little Italy"), with its bustling Italian restaurants and cafés, are just steps away from Union Square.

Union Square is a major transport hub, so it's easy to venture further afield to other attractions via cable car, bus, BART, or taxi.

Fisherman's Wharf is also a popular place to stay, with lively vacation vibes and picturesque bayfront scenery – especially for families who might prefer being in a safer neighborhood than the Union Square/downtown area. Below are some of the best places to stay in San Francisco for sightseeing.

Luxury Hotels:

  • The five-star Four Season Hotel San Francisco at Embarcadero is a sleek contemporary-style property on the top floors of a 48-story building. The plush guest rooms and suites feature incredible views of San Francisco Bay and the city skyline.
  • A short walk from Union Square, the Four Seasons Hotel San Francisco on Market Street in the SoMa neighborhood provides exceptional service and amenities. The hotel has recently renovated guest rooms and a trendy lounge/restaurant that specializes in California cuisine.
  • Consider The Ritz-Carlton for posh accommodation on Nob Hill, the most exclusive neighborhood in San Francisco. Housed in a colonnaded Neoclassical building, this five-star hotel blends old-world elegance with modern amenities including a fitness center, concierge, sun terrace, and an award-winning restaurant.
  • Chic contemporary style defines The St. Regis San Francisco , right in the heart of downtown San Francisco in the vibrant SoMa District. This five-star hotel boasts recently redecorated guest rooms, an up-to-date fitness center, a yoga & meditation room, and a fine-dining restaurant that serves seasonal cuisine. The San Francisco Museum of Modern Art (SFMOMA) is steps away, and the Museum of the African Diaspora (MoAD) is next door.

Mid-Range Hotels:

  • Chancellor Hotel on Union Square offers excellent value in the heart of Union Square and treats guests to complimentary tea and cookies. This three-star hotel occupies a historic building that has been updated for today's travelers. The cable car runs right past the front of the hotel.
  • The boutique three-star Cornell Hotel de France exudes Parisian style in a convenient location between Union Square and Nob Hill. The hotel dates from 1910 and is on the Register of Historic Places. The hotel has a restaurant on the premises which is renowned for its cozy ambiance and traditional French cuisine.
  • In a salt-tinged setting by the water, the three-star Courtyard by Marriott San Francisco Fisherman's Wharf boasts a fantastic location. This hotel is a good choice for families seeking accommodations near Ghirardelli Square and Fisherman's Wharf.

Budget Hotels:

  • If you're on a budget, try The Herbert Hotel in the heart of downtown. This two-star hotel offers excellent value a short walk from Union Square.
  • Between Fisherman's Wharf and Union Square, the Castle Inn provides good value for the price, along with wonderful views. You can walk to Fisherman's Wharf in about 25 minutes and Union Square in 30 minutes.

Several interesting tours in San Francisco make exploring the city easy and hassle-free. Since San Francisco is a large city built on hills, with many uphill climbs and stairs, tours are an especially good idea for anyone with mobility issues.

Tours are also ideal if you have only a couple of days and want to see as much of the city as possible without the challenges of driving or trying to find parking. The following tours are some excellent options for saving time, seeing the sights, and exploring some of the areas outside the city. These also guarantee the lowest prices.

See the Sights :

  • The best explore-at-your-own-pace sightseeing tour is the Big Bus San Francisco Hop-On Hop-Off Tour. This double-decker bus tour, with guided narration, allows you to get on and off at the major tourist spots and is a great way to get acquainted with the city while learning a little history and seeing the highlights.
  • To add a splash of fun to your sightseeing and save your legs some extra walking, book a San Francisco Waterfront Segway Tour and cruise around Fisherman's Wharf, Ghirardelli Square, and other popular areas.

Cruise the Bay :

  • To get out on the water and enjoy the city skyline in the evening, hop on a San Francisco Bay Sunset Catamaran Cruise . This 1.5-hour cruise sails past Alcatraz Island and under the Golden Gate Bridge while the sun sets and the city lights begin to glow.

Get Out of the City :

  • San Francisco lies within easy striking distance of some fantastic scenery. The Monterey, Carmel, 17-Mile Drive Tour treats you to an action-packed day. You will see the fabulous coastline, shop at Monterey's Cannery Row, see the charming seaside town of Carmel, and drive along the oceanfront 17-Mile Drive.
  • Another very popular trip, offering a chance to see one of America's great national treasures, is a Tour to Yosemite National Park . This is a must for nature lovers who want to see the famous sites of El Capitan and Half Dome and walk among the Giant Sequoias of Sequoia Grove. This tour includes pick-up and drop-off from some San Francisco hotels.
  • For a half-day tour that covers a little of everything, the Muir Woods & Sausalito Half-Day Trip is a good mix of nature, sightseeing, and shopping. This tour is available in the morning or afternoon.

More Related Articles on PlanetWare.com

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More on San Francisco: Plan out a free walking tour beginning in Chinatown with the help of our San Francisco Walking Tour . For families looking for activities to entertain children, see our article on San Francisco with Kids: Top Things to Do . If you're interested in some healthy dining options, have a read through our list of the best vegan and vegetarian restaurants in San Francisco .

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Exploring Northern California: San Francisco is the gateway to some of California's most amazing sites. In three or four hours you can be exploring the sites of Yosemite National Park or gazing out at Lake Tahoe . If you don't want to go that far, have a look at our top-rated day trips from San Francisco to see where you can get to in even less time.

San Francisco Map - Tourist Attractions

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California Travel Guide

Nomadic Matt: Travel Cheaper, Longer, Better

San Francisco Travel Guide

Last Updated: May 28, 2024

the Golden Gate Bridge, San Francisco

To me, visiting San Francisco is all about enjoying the outdoors and the food. You come here to dine on some of the best Asian food in the country, relax in a chill cafe, and then head out to the parks or nearby hiking trails to lounge away the day. There’s also a phenomenal amount of art and music here too.

While it is one of the most expensive cities in the United States (even I, a person used to living in New York City , get sticker shock when I visit), there are still plenty of ways to visit on a budget.

This travel guide to San Francisco can help you plan a fun and affordable trip!

Table of Contents

  • Things to See and Do
  • Typical Costs
  • Suggested Budget
  • Money-Saving Tips
  • Where to Stay
  • How to Get Around
  • How to Stay Safe
  • Best Places to Book Your Trip
  • Related Blogs on San Francisco

Top 5 Things to See and Do in San Francisco

View of Alcatraz, an old prison on a rocky island in San Francisco, California.

1. Tour Alcatraz

Alcatraz Island is the site of an abandoned federal prison, the oldest operating lighthouse on the west coast (built in 1909), and 19th-century military fortifications. Its best known for Alcatraz Federal Penitentiary, a notorious maximum security prison that operated from 1934-1963. Take a tour to learn about the island’s past and its famous inmates (including mobster Al Capone and George “Machine Gun” Kelly). Be sure to book the ferry early as it fills up fast. Day-tour tickets cost $45.25 USD, night-tours are $56.30 USD, and behind-the-scenes tours cost $101.30 USD.

2. Walk the Golden Gate Bridge

The Golden Gate Bridge is an engineering marvel and one of San Francisco’s most iconic landmarks. When it opened in 1937, it was the longest and the tallest suspension bridge in the entire world and was named one of the Seven Wonders of the Modern World. You can walk the 1.7 miles (2.7 kilometers) across the bridge, visit the visitor’s center to learn the history of the bridge, or just stare at it from every angle and take a stupid amount of pictures like I did.

3. Visit Golden Gate Park

This gigantic park spanning 1,017 acres features a Japanese garden, an art museum, an arboretum, a tulip garden, a herd of wild bison, and tons of hiking and walking trails. At 3 miles (4.8 kilometers) long and stretching some 30 blocks, it’s 20% bigger than New York’s Central Park! Walking from end to end can take half a day. The park itself is free to visit, though most of the museums and gardens charge admission. The National Aids Memorial is a ten-acre grove in the park dedicated to the individuals who have suffered from the disease. At the western edge of the park, you can visit the Beach Chalet which dates back to 1925. Inside there are mosaics, frescos, and wood carvings. Upstairs is a restaurant upstairs with incredible views of the Pacific Ocean. The California Academy of Sciences is also the perfect stop for nature lovers. It’s a rainforest, natural history museum, aquarium, and planetarium all in one.

4. See Wine Country

Near the city are the world-famous Napa and Sonoma wine regions. If you love wine and have time to leave the city, you obviously need to come here. Organized day trips with Tower Tours cost $165 USD. That said, at around 1.5 hours one-way from the city, it’s far better to spend the night. It can be a pricey place to visit, but I’ve found that it is indeed possible to visit Napa on a budget .

5. Visit the Palace of Fine Arts

The Palace of Fine Arts is the only remaining remnant of the 1915 Panama-Pacific International Exposition. Meant to emulate a decaying Roman ruin, the outdoor rotunda (and its lagoon) is one of the city’s most photographed sights. Take a leisurely stroll around the lagoon, relax under the rotunda, or enjoy a picnic on the grass. Admission is free.

Other Things to See and Do in San Francisco

1. hang out in the mission.

The Mission District is one of the oldest neighborhoods in San Francisco; in fact, the oldest building in the city is located here (Mission San Francisco de Asís, built in 1791). The neighborhood is the epicenter of the city’s Mexican community and has long been an alternative artist enclave as well. After a busy day, relax in Dolores Park for great views of the city, grab a drink at the cool bars, and dig into incredible Mexican food. There’s an eclectic food scene in general in the area, including several Michelin-starred restaurants.

2. Ride the cable cars

Riding the cable cars is an excellent way to tour the city and experience the various neighborhoods of San Francisco. Originally built in 1823, the city’s cable cars are the last manually operated system in the entire world. Of the 22 lines that were originally created in the 19th century, only three are still in operation. They are fun to ride and will save you lots of time since the city is so hilly. A one-way fare on a cable car is $8 USD and a single-day pass is $13 USD.

3. Visit Lombard Street

This is the world’s windiest street. Surrounded by gardens and flowers, it’s made up of eight hairpin turns. The roads were made this way during the 1920s when people in San Francisco were beginning to drive around in automobiles. Since many of the city’s famous hills were too steep to navigate, the idea of using a curved street to help vehicles move downhill was embraced. This took the hill’s incline from 27% to 16%. Today, you can watch cars and bikers navigate the sharp turns as tourists gawk at them.

4. Head up Coit Tower

Perched atop Telegraph Hill, this art deco tower was built in 1933. Standing 180 feet (55 meters) tall, it’s home to over 25 murals and offers a panoramic view of the city. The murals here were painted in 1934 by local artists and depict life in San Francisco during the Depression. The tower became a San Francisco Designated Landmark in 1984 and was added to the National Register of Historic Places in 2008. It’s free to visit the ground floor, though if you want to take the elevator to the top and see more artwork on the second floor it’s $10 USD.

5. Head to Chinatown

After New York City , this is the most famous Chinatown in the United States (it’s also the oldest and the biggest). Immigrants from China first arrived on the West Coast in the 1850s and set up shop in San Francisco. Due to racial segregation, this neighborhood became predominantly Chinese. Though mandatory segregation ended decades ago, the area has remained predominately Chinese and thus has some of the best places to eat Chinese food in the city, as well as wonderful teahouses, bars, souvenir stalls, and fortune cookie makers. Many of the buildings are modeled after traditional Chinese architecture, including the Bank of America. The Sing Chong Building was one of the first buildings in the city to be rebuilt after the earthquake in 1906. You can get an in-depth look at the area with a food and history walking tour of Chinatown .

6. Take a harbor tour

Take an afternoon cruise of the bay to see the city from the water. There are many tour companies available, but a budget way to see the harbor is to take the public ferries starting at $7 USD (prices vary depending on which route you take). Same views, lower price. The Oakland & Alameda route takes an hour to complete the round-trip route from the Downtown San Francisco terminal. It stops at Main St in Alameda and in Oakland. If you really want to do a tour, go with Red and White Fleet . Their tours start at $38 USD for a one-hour tour.

7. Hang out in the Castro

Since the 1960s, the Castro has been known as the LGBTQ district of San Francisco. The area has lots of trendy restaurants serving local and seasonal food, as well as the GLBTHistorical Society Museum ($10 USD admission) and the Rainbow Honor Walk, a walk of fame for LGBTQ members who left a significant impact on society. Plus, there are a plethora of lively bars and clubs that cater to the LGBTQ community (but are fun for everyone!).

8. Explore Haight-Ashbury

The birthplace of America’s counter-culture, the Haight was ground zero during the summer of 1967, a.k.a. The Summer of Love. Hippies used to live here (including Janis Joplin and the Grateful Dead), but yuppies have since moved in, buying up all the colorful Victorian homes and replacing head shops with high-end boutiques, chic restaurants, and hip cafés. Flower Power Walking Tours run in-depth and informative hippie history tours throughout the neighborhood for $25 USD.

9. Take a walking tour

Free SF Tours runs daily free walking tours that can show you the main sights of the city. You’ll not only get to learn about the city but you’ll have access to an expert local guide who can answer all your questions. Just be sure to tip at the end! For more in-depth paid tours, check out Take Walks .

10. Eat at the Ferry Building

This iconic historic building on the San Francisco waterfront used to be one of the busiest transportation terminals in the world. Today, it’s home to a massive food marketplace and is my top place to eat in San Francisco. This place is a foodie dream. Inside, you’ll find restaurants and food vendors selling specialty food items as well as butchers, cheesemongers, a wine bar, and more. On the weekdays, food stands set up outside the building and on the weekends, there’s a big farmer’s market. Come here with an appetite!

11. Visit Crissy Field

This park located near the Golden Gate Bridge used to be a US Army airfield. After its closure in 1974, it was derelict for years until it reopened in 2001 as a park. Today, it has a beach, some restaurants, piers where you can see locals fishing, and plenty of green space to relax. It offers sweeping views of the harbor, making it a laid-back place to come in the summer to have a picnic, lounge in the sun, read a book, and watch life go by.

12. Explore Japantown

This is the largest remaining Japantown in the United States. There are two large malls here full of shops featuring uniquely Japanese items and a ton of restaurants. New People is a 20,000-square-foot complex dedicated to bringing Japanese culture to the community through events, arts, fashion, and more. The Peace Plaza is a relaxing spot to enjoy the greenery and admire the Peace Pagoda that opened in 1968. In this part of the city, you’ll find amazing sushi, Japanese food, Korean food, and kitchen ingredients. Shabu Sen has amazing ramen, and Yama-chan has delicious onigiri (rice balls) and takoyaki (octopus balls). To learn more about the food and the neighborhood, you can take a food tour with Edible Excursions for $130 USD (they have a specific Japantown tour, as well as other food tours around the city). Tours last around 3 hours.

13. Explore Fisherman’s Wharf

Fisherman’s Wharf, Pier 39, and Ghirardelli Square cover numerous blocks along the waterfront and visiting this area is one of the most popular (touristy) things to do in the city. There are street performers, souvenir shops, and tons of overpriced restaurants. This is a good place to wander and explore for people watching, but don’t eat here. The food is overpriced and, to be honest, not that good. If you want to try some of the mouthwatering seafood that San Francisco is famous for, I liked Waterbar and the Anchor Oyster Bar.

14. See Muir Woods

Named after famed naturalist John Muir, Muir Woods is the closest place to San Francisco where you can see giant redwood trees (it’s just 17 miles/27 kilometeres outside of the city). You don’t get to encounter the huge, iconic redwoods (which are sequoias and further away at Sequoia National Park), but if you’re looking to see something close to the city, this is as good as it gets. Admission is $15 USD in addition to either a parking reservation ($9.50 USD) or a shuttle reservation ($3.75 USD round-trip). You can also do a guided tour with Get Your Guide for $89 USD (including transportation).

15. Explore Oakland

Just across the Bay Bridge, Oakland is considered the Brooklyn to San Francisco’s Manhattan. In recent years, Oakland has developed a niche for craft beer and specialty restaurants. There are tons of bars and breweries, and they even have their own “Ale Trail” if you want to wander the city and sample its best drinks. You can also visit Oakland Redwood Regional Park, Lake Merritt, or catch a baseball game at Oakland Coliseum. There’s a lot you can do in Oakland and you can easily spend a day or more here!

16. Visit the Beat Museum

Dedicated to the Beat Generation (the 1950s counter-culture), here you’ll find original manuscripts, rare books, letters, and more from authors like Jack Kerouac and Allen Ginsberg. Founded in 2003, the museum has over 1,000 pieces of memorabilia including Ginsberg’s typewriter and a first edition copy of Kerouac’s novel The Town and the City . They also hold regular events (and walking tours) so check the website to see if anything is happening during your visit. Admission is $8 USD.

17. Visit Berkeley

Across the bay and close to Oakland is the city of Berkeley, home to music, hippies, students, and the University of California – Berkeley. Here you’ll find a plethora of vegan and vegetarian restaurants, street performers, and eclectic shops (including booths selling jewelry and other goods on the streets). Don’t miss the University of California Botanical Garden, which has over 10,000 plants! Admission is $18 USD and advance reservations are required. You can also check out the UC Berkeley campus, take the elevator to the top of the Campanile clock and bell tower for incredible views of the San Francisco Bay and the surrounding area (admission is only $5), or visit The Lawrence Hall of Science with its interactive exhibits for kids and adults (admission is $20).

San Francisco Travel Costs

View of the Painted Ladies, iconic, pastel-colored Victorian houses with the downtown San Francisco skyline in the background in San Francisco, California.

Hostel prices – In peak season, a bed in a 4-6-bed dorm costs around $42-$50 USD, while off-peak season costs $30-40 USD. For a dorm with 8-10 beds (or more), expect to pay $40-50 USD in peak season and $33-35 USD in off-peak season. Private double rooms cost $110-130 USD per night in peak season and $90-115 USD in off-peak season. Free Wi-Fi is standard and most hostels have self-catering facilities. Quite a few of hostels include free breakfast as well.

Campgrounds are available outside the city starting at $50 USD per night for a basic plot for two people without electricity.

Budget hotel prices – Budget two-star hotels near Union Square start at $105 USD per night and go up from there. Near Fisherman’s Wharf, prices start around $135 and closer to $200 around the Embarcadero. Expect standard amenities like free Wi-Fi, TV, AC, and a coffee/tea maker.

There are lots of Airbnb options in San Francisco (it’s the headquarters of the company!). A private room averages about $75 USD per night while an entire home/apartment starts at $120 USD.

Food – San Francisco is known for its fresh seafood. Raw oysters and cioppino (a seafood soup) are two popular ways to try the local fare. Sourdough bread is also a local staple, which you can buy fresh from many bakeries around the city or even find at the grocery store. Although eating out here can be expensive (there are lots of fancy restaurants and rich techies driving the cost of food and rents up), you can keep your spending in check by going to the local supermarkets, markets, food trucks, and mom-and-pop restaurants.

It’s easy to find street food like burritos and falafel for $12 USD. Pizza costs around $15 USD while fast food (think McDonald’s) is $12 USD for a combo meal. Eating Chinese food is a must in San Francisco because it’s delicious and also less expensive than other choices. Expect to spend $10-15 USD for a main dish.

A meal at an inexpensive casual restaurant costs around $25 USD. A three-course meal with a drink costs closer to $50 USD (if not more).

There are lots of high-end dining options in San Francisco. You can find a 6-8 course tasting menu for about $150 USD (some go for nearly double that), but you can also find 3-course tasting menus for as log as $42. A plate of pasta or fish starts from about $20 USD, while a steak dinner costs about $60 USD.

Beer is around $8 USD, cocktails are $13-16 USD, and a latte/cappuccino is $6 USD. Bottled water is around $2 USD. A glass of wine costs at least $12 USD.

If you cook your own food, expect to pay around $60-70 USD per week for basics like pasta, rice, vegetables, and some meat.

Two restaurants you shouldn’t miss are Naan ‘N’ Curry and Old Siam.

Backpacking San Francisco Suggested Budgets

If you’re backpacking San Francisco, expect to spend about $80 USD per day. This budget covers a hostel dorm, cooking all of your meals, using public transportation to get around, and sticking to mostly free activities like the parks and free walking tours. If you plan on drinking, add $30 USD per day to your budget.

A mid-range budget of $210 USD you can stay in a private hostel or Airbnb room, eat out for most meals at Chinese restaurants and fast-food chains, have a few drinks, take the occasional taxi to get around, and do more paid activities like museum visits and visiting Alcatraz.

On a “luxury” budget of about $390 or more per day, you can stay in a hotel, eat out anywhere you want, drink more, rent a car to do some day trips, and do more guided tours. This is just the ground floor for luxury though. The sky is the limit!

San Francisco Travel Guide: Money-Saving Tips

San Francisco is one of the most expensive cities in the United States. You’re going to spend a lot of money here if you go out a lot, see lots of attractions, and decide to drink. But, like any major city, there are lots of ways to cut costs if you know where to look. Here are some ways to save money in San Francisco:

  • Get the CityPASS – Getting a city sightseeing card is always a good idea if you plan on seeing a lot of attractions. CityPASS is good for nine days and costs $87 USD. It includes admission to 4 of the city’s main attractions (California Academy of Sciences and Blue & Gold Fleet San Francisco Bay Cruise along with your choice of 2 others). If you want to see these more expensive attractions, this will save you money.
  • Get a GoCity Pass – If you want a more inclusive option than the above CityPASS, GoCity offers all-inclusive options in 1-5-day increments. The one-day pass costs $89 USD while the 5-day pass is $189 USD.
  • Redeem hotel points – Hotel credit cards can help you save money when you travel. Every time you spend, you’ll get points that you can use on your next trip. It’s always awesome to have free accommodation and most cards come with at least 1-2 nights free when you sign up. This post will help you understand the basics so you can start earning points today and have plenty for your trip.
  • Eat cheap in Chinatown – San Francisco’s Chinatown has some of the best places to eat Chinese food (especially dim sum) in the country, with teahouses, bars, souvenir stalls, and fortune cookie makers. Eat your heart out here!
  • Hit up happy hour for food and drink – Booze will really wreck your budget here so take advantage of San Francisco’s many happy hours (usually between 4pm-6pm). Ask your hotel/hostel staff for suggestions near where you’re staying.
  • Find the oyster happy hours – There are lots of restaurants that offer an oyster happy hour at least once a week for about $1.50-2 USD per oyster. Waterbar and Waterfront Restaurant are good places to start.
  • Take a free walking tour – This is the best way to see the main sights on a budget. I always do one when I visit a new city. Free SF Tours has a great tour that provides a solid intro to the city. Just be sure to tip your guide at the end!
  • Stay with a local – Couchsurfing is the best way to meet locals and save money. You’ll get to meet a local whose brain you can pick for tips and suggestions all while getting a free place to stay. Just be sure to send your request well in advance.
  • Save money on rideshares – Uber and Lyft are way cheaper than taxis and are the best way to get around a city if you don’t want to take a bus or pay for a taxi.
  • Fly into Oakland Airport (OAK) – OAK is nearly as close to downtown as SFO is and sometimes flights there are cheaper. Make sure you make a comparison before you book your trip.

Where to Stay in San Francisco

Accommodation can be extremely expensive in San Francisco and there’s not a ton of budget options here. Some recommended places to stay in San Francisco:

  • HI San Francisco – Downtown
  • Green Tortoise Hostel
  • HI San Francisco – Fisherman’s Wharf
  • Axiom Hotel
  • Seaside Inn
  • Golden Gate Hotel

How to Get Around San Francisco

People boarding two historic trolleys in San Francisco, California.

Public transportation – The subway can get you all over the city, as well as to the airport and eastward to places like Oakland and Berkeley. Fares depend on where you’re going but cost at least $2.50 USD. You can use either a cash ticket or a Clipper card to tap in and tap out. Although the Clipper card is $3 USD to purchase, it’s cheaper in the long run because each regular ticket costs $0.50 USD more than a fare purchased with a Clipper card. You can also download the Clipper app, load your fare, and use tap-to-pay.

San Francisco’s bus system is even more extensive than the subway. If you want to save money, download the MuniMobile ticket app or use a Clipper card. One-way rides are $2.50 USD with the Clipper card or $3 USD cash (exact change is required).

You can also get a single-day Visitor Passport for unlimited use across the bus, cable car, and streetcar network. If you purchase the Visitor Passport through the MuniMobile app or Clipper card, it costs $13 USD. A 3-day passport is $31 USD, and a 7-day passport is $41 USD. It will cost an extra $3 for any of the Visitor Passports if you don’t already have a Clipper Card.

Cable cars are a fun way to travel between the waterfront and Union Square. Their website (sfmta.com) has a listing of all routes and schedules. Single rides cost $8 USD but a Visitor Passport gives you unlimited rides, so that can be a better deal, especially if you’re using lots of public transportation.

The historic streetcars are an excellent way to see certain parts of San Francisco, especially the touristy places along the Embarcadero (which stops at Fisherman’s Wharf, the Ferry Building, etc.). Streetcars are part of the MUNI system, so prices are the same as for the bus.

Ferry – You can get a Golden Gate Transit ferry to Sausalito or Tiburon for $14 USD. The ferry to Alcatraz is included with your ticket ($45.25 USD).

Bicycle – Bay Wheels (operated by Lyft) is San Francisco’s biggest bike-sharing program. To unlock a bike, it’s $3.99 USD, which includes 30 free minutes (past that, it’s a hefty $.30 per minute, which adds up quickly). When you’re using your Lyft app, you’ll see a bicycle icon show up on your app’s home screen when you’re in the bike service area. Just return your bicycle to the nearest Bay Wheels station when you’re done.

Taxis – Taxis are expensive. Everything is meter-based, starting at $4.15 USD and then an additional $3.25 USD per mile after that. Avoid them!

Ridesharing – Uber and Lyft are cheaper than taxis and are the best way to get around a city if you don’t want to take a bus or pay for a cab.

When to Go to San Francisco

Summer (June-August) is the busiest time of the year as people flock to California for some fun in the sun. The temperature averages around 65-68°F (18-20°C) during this time. San Francisco hosts one of the biggest Pride celebrations in the world on the last weekend in June. During the summer, you can also enjoy the Haight-Ashbury Street Fair and the North Beach Festival. August brings the epic music festival, Outside Lands, to Golden Gate park for three days of music that ranges from mellow indie rock to EDM.

Winter is an excellent time to come for the lowest accommodation prices and the least number of visitors. It can be chilly and cloudy this time of the year but temps range between 57°F-61°F (14°C-16°C) in December-February so it’s never too cold. It’s also the wettest time of year so be sure to bring proper rain gear. You can check out the Illuminate SF Festival of Light that runs from November through January and lights the city with more than fifty installations across seventeen neighborhoods. If you want to experience the largest Chinese New Year celebration in the US, this is the time to visit. For comedy lovers, the Sketchfest in January is a chance to catch shows all month long and stay out of the rain.

Personally, I think September-November is the best time to visit San Francisco. It offers warm temperatures (70°F/21°C) but with much fewer crowds compared to the summer. October has a lot of events too. Fleet Week brings people from all over to watch the aviation showcase and Hardly Strictly Bluegrass is a free music festival in Golden Gate Park. The Castro Street Fair was founded by Harvey Milk and celebrates San Francisco’s LGBTQ culture. There’s also the Italian Heritage Parade and Litquake which celebrates local literary icons like Jack Kerouac.

Spring starts out cool and rainy, but temperatures eventually get a bit more comfortable, ranging from 62-65°F (17-18°C) from the beginning and end of the season. The city puts on the largest St. Patrick’s Day celebration on the West Coast with a massive parade and tons of festivities. The San Francisco International Film Festival happens in April, along with the Northern California Cheery Blossom Festival.

How to Stay Safe in San Francisco

San Francisco is a relatively safe place to travel but you have to keep a vigilant eye. Crime here has definitely increased over the years, though it’s mostly non-violent crime. Petty theft is the most common crime here, with a particularly high rate of car break-ins. If you have a rental car , make sure it is locked at all times. Don’t leave any valuables in it overnight.

Keep an eye on your belongings at all times, especially while taking crowded public transportation. It’s helpful if you can plan your route in advance so you don’t have to pull out a map or be looking at your phone to navigate. Always be aware of your surroundings and the people around you.

If you’re concerned about getting ripped off, read my post about common scams to avoid here (there aren’t many here though).

Unfortunately, there’s a serious drug and homeless problem in San Francisco though, and there’s no way to sugarcoat this situation. It’s not uncommon for visitors to witness drug use in the streets, as well as mental health episodes. The city is making moves to resolve these issues, but you’ll still need to stay aware of your surroundings. The situation has only gotten worse since COVID and, while there’s not a lot violence, you’re going to be careful of where you walk, especially at night.

The Tenderloin (one of the city’s neighborhoods) is especially known for its street drug activity, and it’s near enough to the city’s touristy areas that you might find yourself in the neighborhood at some point. You’re better off avoiding this area altogether at night (especially the intersection of Turk and Taylor).

Solo female travelers should feel safe here. The standard precautions apply (don’t leave your drink unattended at the bar, never walk around at night intoxicated, etc.). For specific tips, I would read one of the many incredible solo female travel blogs on the web. They’ll give you tips and advice that I can’t.

If you experience an emergency, dial 911 for assistance.

Always trust your gut instinct. Make copies of your personal documents, including your passport and ID.

The most important piece of advice I can offer is to purchase good travel insurance. Travel insurance will protect you against illness, injury, theft, and cancellations. It’s comprehensive protection in case anything goes wrong. I never go on a trip without it as I’ve had to use it many times in the past. You can use the widget below to find the policy right for you:

San Francisco Travel Guide: The Best Booking Resources

These are my favorite companies to use when I travel. They consistently have the best deals, offer world-class customer service and great value, and overall, are better than their competitors. They are the companies I use the most and are always the starting point in my search for travel deals.

  • Skyscanner – Skyscanner is my favorite flight search engine. They search small websites and budget airlines that larger search sites tend to miss. They are hands down the number one place to start.
  • Hostelworld – This is the best hostel accommodation site out there with the largest inventory, best search interface, and widest availability.
  • Booking.com – The best all around booking site that constantly provides the cheapest and lowest rates. They have the widest selection of budget accommodation. In all my tests, they’ve always had the cheapest rates out of all the booking websites.
  • Get Your Guide – Get Your Guide is a huge online marketplace for tours and excursions. They have tons of tour options available in cities all around the world, including everything from cooking classes, walking tours, street art lessons, and more!
  • SafetyWing – Safety Wing offers convenient and affordable plans tailored to digital nomads and long-term travelers. They have cheap monthly plans, great customer service, and an easy-to-use claims process that makes it perfect for those on the road.
  • LifeStraw – My go-to company for reusable water bottles with built-in filters so you can ensure your drinking water is always clean and safe.
  • Unbound Merino – They make lightweight, durable, easy-to-clean travel clothing.
  • Top Travel Credit Cards – Points are the best way to cut down travel expenses. Here’s my favorite point earning credit cards so you can get free travel!

San Francisco Travel Guide: Related Articles

Want more info? Check out all the articles I’ve written on United States travel and continue planning your trip:

Where to Stay in San Francisco: The Best Neighborhoods for Your Visit

Where to Stay in San Francisco: The Best Neighborhoods for Your Visit

The 12 Best Things to Do in Chicago

The 12 Best Things to Do in Chicago

The 5 Best Hotels in San Francisco

The 5 Best Hotels in San Francisco

How to Experience Milwaukee Like a Local

How to Experience Milwaukee Like a Local

The 7 Best Hotels in New York City

The 7 Best Hotels in New York City

The 7 Best Hotels in Miami

The 7 Best Hotels in Miami

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tourism to san francisco

What to do in San Francisco: the 5 best plans to get to know the city

“I left my heart in San Francisco,” sang Tony Bennet, and over the years, many visitors to the city by the bay have felt the same sentiments as expressed by the legendary singer.

What to keep in mind as you plan your trip

There is so much to do in San Francisco, and if you are planning your first trip, you should keep a couple of things in mind.

First, though California is typically seen as a state full of sun, San Fransisco and the area around it make up a micro-climate regulated by the Pacific Ocean. As the world’s largest ocean, it is quite cold, which helps keep the temperature down in the city. It could be in the triple digits in Sacramento, just an hour and a half up Interstate 80, but 70ºF in SF. Long story short: Pack some pants and a jacket because you will probably need them.

Second, many areas of the city have experienced intense gentrification over the last two decades, and prices are steep. Accommodations and food will cost you, and your budget should be prepared. If you are looking for a more authentic experience, it isn’t a bad idea to try and find some locals at a coffee shop or other local business to point you in the right direction food-wise.

Thirdly, San Francisco is a city with urban hills of concrete. Unlike many other cities that may have one area at a higher elevation, San Fransisco is a city full of hills, which can make walking a workout. However, the city is home to one of the best public transportation systems in the US and if you purchase a Clipper card you will be able to move rather inexpensively and save your legs some stress.

The sights you won’t want to miss

Now, let’s look at a couple of the sights you won’t want to miss.

The Golden Gate Bridge

The Golden Gate Bridge is a must-see for those looking to catch a glimpse of one of California’s most traditional symbols. Its unique red color contrasted against an often grey sky makes the bridge pop as it connects two small patches of green land across the bay.

If you cross from SF, you can make it to the Marin Headlands or the Golden Gate National Recreation Area. These excursions are great for those looking to get into nature while visiting the Golden State. Additionally, Tiberon, a small city on the coast, is a great escape from the hustle and bustle of the city if you are looking for a more relaxed setting to come home to after exploring San Francisco.

Lombard Street

Though Lombard Steet stretches across much of the northeast quadrant of the city, one block has attracted visitors for decades. In one area, which is on a steep incline, the street twists and turns, slowing down traffic and providing a view of the city’s skyline from the car.

As you can see in the image above, the cable car that runs across Hyde Street provides a momentary view of the iconic and slightly bizarre San Francisco street. Once you wrap up on Lombard Street, you will only be a twenty-minute walk from Fisherman’s Warf, where you can find a carnival experience and the only In and Out Burger within city limits.

Delores Park and the Mission District

If you want a more relaxed afternoon, you can head to Delores Park in the Mission District. The Park is on a hill that overlooks the city and is a great open greenspace for a picnic that is easy to get to on public transportation. While in the Mission District, the historically Mexican American and Chicano neighborhoods, you will have plenty of great restaurants to pick from, and you should be sure not to miss out.

Golden Gate Park

Another great option for urban green space is Golden Gate Park, which occupies just over 1000 acres of land in the city. It also houses various museums and attractions, including the De Young Museum , the California Academy of Science, and the San Fransisco Botanical Gardens. Golden Gate Park connects the Sunset and Richmond Districts, which can be ventured into to get a feel for how many in San Fransico live as they are residential neighborhoods with their own character and local businesses.

The Castro is the city’s historically LGBTQ neighborhood, established in the latter half of the 20th century as gay men, in particular, began to call it home. The neighborhood has its own feel and is full of shops and businesses that work to create a safe and inclusive environment for their community.

Want to get to know the city by the bay? The five places to go when visiting San Francisco

NBC Bay Area

American man dies during flight from Fiji to San Francisco

The cabin crew and a doctor on board tried to save the man, but he did not survive, the airline said, by brendan weber • published june 12, 2024 • updated on june 12, 2024 at 12:47 pm.

A 41-year-old American man died after suffering a medical emergency during a Fiji Airways flight from Nadi to San Francisco last weekend, according to the airline.

The passenger "encountered a medical condition" roughly 1 hour and 30 minutes before Flight FJ870's arrival at San Francisco International Airport, the airline said.

Watch NBC Bay Area News 📺 Streaming free 24/7

The cabin crew and a doctor on board tried to save the man, but he did not survive, the airline said.

"Our thoughts and heartfelt condolences go out to the family and friends of the deceased during this difficult time," the airline said in a statement . "We commend our cabin crew and the assisting doctor for their swift and professional response to this emergency."

tourism to san francisco

12 people injured after Qatar Airways plane hits turbulence on flight to Dublin

tourism to san francisco

1 dead, 30 hospitalized after London to Singapore flight hit severe turbulence

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When is the best time to visit San Francisco?

Margot  Seeto

Feb 9, 2024 • 8 min read

tourism to san francisco

San Francisco is a city with lots to offer throughout the year © Klaus Vedfelt / Getty Images

San Francisco’s mild weather makes it a consistent year-round attraction, which is a bonus for visitors looking for flexible travel dates.

Our peninsula-shaped city is often covered with a comforting blanket of fog (known affectionately as Karl ), formed by the hot sun evaporating ocean waters that then collide with cold air created from a coastal cold-water current. This is then sucked in through the Golden Gate and pushed by Easterly winds.

First-time summer visitors often end up shivering in shorts and hastily wrapping up in SF sweatshirts acquired at the nearest gift shop. Just in case you were in doubt – summer is not the warmest time to visit. There are vibrant summertime events that still make a visit worthwhile, but sun lovers should wait until late summer or early fall to visit SF for perfectly warm (but not too hot!) sunny days.

That said, there are still distinctive seasons to experience throughout the year, resulting from a combination of nature and our lovely, quirky, diverse SF cultures. Spring blooms, seasonal farmers markets, both wholesome and raunchy street festivals, and migrating whales are just some of what various months have to offer. Here’s how to judge the perfect time for you to visit San Francisco.

March through October is best for building a beach campfire

When you want to balance bar-hopping nightlife and shopping with a little nature downtime, or if you need a family-friendly activity, consider the fact that March through October is Burn Season at Ocean Beach on the westernmost edge of the city.

The 16 fire rings are open from 6am to 9:30pm daily on a first-come-first-served basis, but first, check online for no-burn days due to occurrences like wildfires or Spare the Air days. If the rings are full, ask to share and offer to contribute firewood or snacks. Burn season also includes the summer solstice in June – the longest day when the sun sets after 9pm, giving you time to enjoy a leisurely, brilliantly orange sunset well into the evening.

Wear layers to withstand the wind and BYO firewood, which is available nearby at Safeway on La Playa and Fulton streets, or the 7-Eleven on 46th Ave and Judah St. There are parking spots and bathrooms nearby. For public transport options, take Muni buses 5R or 18, or Muni metro line N Judah.

The farmers' market outside the Ferry Building in San Francisco

March to November is best for farmers markets

California grows much of the country’s produce, and San Francisco’s farmers' markets get the freshest, most peak-season goods since we’re so close to growing regions such as Salinas (“America’s Salad bowl”), Gilroy, San Joaquin Valley and many more.

A handful of farmers markets here only operate roughly March through November, but we’re lucky that the majority of the city’s 20-plus farmers markets open year-round. Still, nothing beats the abundance of produce available during the non-winter months. Get juicy, ruby-red strawberries and cherries during the summer (if you can get in line early enough – competition can be fierce), and tart, citrusy nopales (cactus pads) through fall.

Some favorite farmers markets include Civic Center’s vital Heart of the City Farmers Market, the Ferry Plaza Farmers Market (go on Saturdays, which are Saturdays), the sprawling Outer Sunset Farmers Market and Mercantile  and a new farmers market in the Bayview created by Dragonspunk.

February to May is best for whale-watching

Majestic gray whales, orcas and humpbacks all pass by our state’s coastline during their respective migration seasons. While it’s possible to spot at least one species’ migration year-round, the overlap months for all three species usually runs from February to May.

Since a 1985 international moratorium on whaling, the population has made a healthy comeback. Climate change’s recent warmer ocean temperatures have also driven the increased number of whales closer to SF and, at times, actually into the Bay itself. During peak whale season, you don’t even need binoculars (though, of course, they’re helpful). Some whales get close to shore – and in clusters – so it’s easy to spot them by their blowhole activity, then watch their flippers and long bodies breach and lobtail.

If you want to stay in SF proper, sign up for whale boat tours with San Francisco Whale Tours or Oceanic Society . Or plant yourself at Lands End Lookout . Otherwise, there are tons of whale-watching spots up and down the coast. For places relatively close to the city, consider Point Bonita Lighthouse north in Marin, or go a bit south of SF to Mussel Rock on the Daly City-Pacifica border.

People take part in a parade wearing pants and shoes with colorful balloons attached to them

April through October is best for festivals

Our April and October might look and feel similar weather-wise, but the city creates distinctive seasons through the vibrant street festivals offered spring through fall. Whether cold and foggy or sunny and clear, the vibes are always celebratory.

Two highlights of the festival season begin a little early with indie music-filled Noise Pop Festival and SF's famous Chinese New Year Parade in February. Then spring brings the 50-year-old Nihonmachi Street Fair (aka Cherry Blossom Festival) in April in Japantown, which is only one of three Japantowns in the nation. The side block parties along the 12K Bay to Breakers route in May definitely count as their own festival, and film fans can enjoy CAAMFest during AAPI Heritage Month .

June brings the very SF celebration of LGBTIQ+ Pride Month and its highly anticipated parade. The free Stern Grove Festival concert series has a lovely long runtime on Sundays from June through August, and the historic Fillmore Jazz Festival  takes place in July. Major musical headliners pack Outside Lands in August, in addition to having become a huge food and beverage event on its own. BDSM-themed Folsom Street Fair basks in September’s late summer weather.

The free Hardly Strictly Blue Grass rocks Golden Gate Park in late September and early October. SOMA Pilipinas’ UNDSCVRD night market takes over the district a few times a year, including in October. 

May is best for mind-blowing super blooms

Even though Karl the Fog helps make the city’s year-round mild weather a draw, there’s still an awakening in the air once the rainy season is over and wildflowers and people alike start to peep their heads out. It’s no joke that April showers bring May flowers.

If the rainy season was particularly heavy, outdoor lovers will be treated to wildflower super blooms seemingly everywhere, from unexpected clusters of richly orange California poppies on freeway medians to what news outlets named the best super bloom of 2023 at Mori Point in Pacifica, just south of SF. The hillsides were flooded with thick carpets of buttery yellow goldfields and white-ended tidy tips. While blooms may peak in late April or early May, plenty of destination-worthy blooms can often remain in the city, and around it, well into June.

People drink beer and wine in a brewery, with an out-of-focus bar and stainless steel beer manufacturing equipment in the background.

Burning Man (usually late August to early September) is the best time to snag a dinner reservation

There is still plenty of counterculture and a deeply creative community in San Francisco. That’s why seemingly half the city clears out during the annual Burning Man festival in Black Rock City, Nevada , during the week leading up to and including Labor Day (the festival’s headquarters are in SF). The rest of San Francisco relishes this time, when going out on a Saturday night is a breeze in certain parts of the city.

SF has been a bit quieter in its post-pandemic state, but restaurant reservations have been ticking up, and it’s still worth checking out places you would usually never consider around this time. You can find parking almost anywhere and snag a normal-time dinner reservation for places that usually seem impossible, like the new California State Bird Provisions , modern Italian American Flour + Water , or Michelin-starred contemporary Korean San Ho Won . Waltz into the belly of the Mission District’s bar scene around 16th and Valencia, or other bar-heavy areas like Hayes Valley.

Late August through mid-October is San Francisco’s true (late) summer

It’s very on-brand that our summer months are actually extra foggy, and August in particular is referred to as “Fogust.” The culmination of hotter summer weather surrounding SF creates intense marine layers that, in turn, create more fog. For fog aficionados, hang out in the southwestern neighborhoods , like the Outer Sunset, to experience the thick of it.

As ocean temperatures get warmer in September, less fog forms, plus hot inland air gets blown toward the coast. Make way for the late summer season, which usually lasts until mid-October. The warm weather and subsequent relaxing vibes are perfect for outdoor activities, whether hiking, a street festival, or just sitting in a park. Visiting SF during our late summer also works out budget-wise, as traveling during fall tends to be cheaper.

A woman on a crosswalk during winter in San Francisco, California

December is best for stunning light displays

SF’s winter weather is mild (unsurprisingly), albeit slightly cooler and perhaps a bit rainy compared to the rest of the year. Even if you don’t celebrate Christmas, the holiday light displays around the city are still a cheerful foil to the early winter darkness. Typical tourist destinations one might normally avoid really deliver with the holiday lights, like  Fisherman’s Wharf and  Pier 39 . Next to their extravagant lights and decorations are also winter outdoor ice rinks that pop up on The Embarcadero and in  Union Square .

City Hall employs 220 LED lighting fixtures that bathe the majestic exterior in red and green during Christmas, plus other year-round light combinations like a rainbow for Pride month in June and blue and gold for Golden State Warriors’ victories. Fancy hotels like the Ritz-Carlton have annual holiday light and decoration extravaganzas, and the Fairmont creates a life-sized gingerbread house . Cruise through some of the city’s ritzier neighborhoods like Pacific Heights for huge, glittering displays.

A bonus to visiting the city during the holidays is SPCA’s annual window displays of puppies and kittens available for adoption at Macy’s Union Square — not a physical light display, but something that will certainly light up your heart.

This article was first published Feb 16, 2021 and updated Feb 9, 2024.

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Travel | so long, warriors klay thompson unfollows golden state on instagram, travel | from jamaica to morocco, some iconic travel destinations criminalize homosexuality. lgbtq travelers are split on whether they should visit.

tourism to san francisco

When Emma-Jane Nutbrown went on a family vacation to Jamaica last year, she did so with one condition: that everyone donated to an LGBTQ charity once they got there.

Nutbrown felt uncomfortable with her parents’ choice of destination. Same-sex sexual activity between men is against the law in Jamaica and carries a maximum jail term of 10 years with hard labor. Both Nutbrown and her brother, Simon – whose 40th birthday the family was celebrating on that trip – are gay.

“It made Simon uneasy going there, but most people like to travel for the place, not the politics behind it, so we couldn’t really hold my parents accountable,” says Nutbrown, founder of Queer Edge , which creates safe spaces for the community in London. “I won’t refuse to travel somewhere with family, but I will raise it. So instead of us refusing to go, Simon made everyone donate to a charity out there as his birthday present.”

Nutbrown and her brother are some of the millions worldwide who have an extra layer to consider when booking a vacation: Will they be safe in the destination, and how are local members of the LGBTQ community treated?

“I’m predominantly against it [travel to destinations where homosexuality is banned], but I’m pragmatic. It’s not as easy as ‘Don’t go,’ ” she says. “If there was a shared consensus across the planet [to boycott destinations] then it would work, but I think it’s a lot more complex.”

There are 62 countries worldwide that still criminalize (or de facto criminalize) homosexuality, according to the International Lesbian, Gay, Bisexual, Trans and Intersex Association ( ILGA ), which counts UN member states. The Human Dignity Trust counts 64.

Of these, 12 could potentially impose the death penalty for same-sex activity, including tourist favorite the United Arab Emirates; Qatar, whose airline was this week deemed the best in the world ; Nigeria, which welcomed the Duke and Duchess of Sussex in May; and Saudi Arabia, which last year claimed that it welcomed LGBTQ travelers.

Many people – even those outside the LGBTQ community – simply will not travel to countries where homosexuality is illegal. Corey O’Neill, an office manager from London, is one.

“Safety is at the forefront of anyone’s mind when traveling,” he says. “Even if you’re not visibly queer, there’s an innate danger that how you act might be perceived as gay, which entails not only formal punishments, but police brutality, hate crimes, the general atmosphere. I don’t want to have that in my mind on vacation.”

O’Neill’s stance means that unless laws change, he will never see the pyramids (Egypt has de-facto criminalized homosexuality with jail-term punishment); sleep overwater in the Maldives (up to eight years jail-time plus 100 lashes); take a Kenyan safari (maximum 14 years imprisonment); see Red Square (Russia designates the LGBTQ movement – even displaying a rainbow flag – as ‘extremist’ with up to 12-year sentences); or stop over in Qatar (up to 10 years in prison, with “no legal certainty” over a potential death penalty).

But he’s OK with that. “Why would I give money to a country that doesn’t want me to exist? Even if $10 went towards a tax that actively harmed people, that’d be my money I gave them.”

It’s not just LGBTQ people who feel this way.

Members and allies of the community are currently in their 10th year of boycotting the Dorchester Collection hotels, owned by the Brunei Investment Agency (part of the Ministry of Finance and Economy), since the country introduced laws authorizing the stoning to death of LGBTQ people, as well as the public flogging of women for adultery. In 2019, George Clooney wrote of the importance of boycotting.

But while a boycott may be possible against a business, some feel that swerving an entire country harms the local community even more.

“It can cause a very visceral reaction in people, but there are 50 shades of discrimination, and the challenge is where you draw the line,” says Darren Burn, founder of inclusive travel companies Out of Office and TravelGay .

“Would you go somewhere you can’t get married, or can’t go into the army? The reality is there are loads of places where, even if it’s not illegal to be gay, there are challenges. I totally respect that some people don’t want to support an economy where [homosexuality] is illegal. But the other side is that I want to go, and by going, I’m helping to change mindsets. Every country has gay people. We hear from staff members and locals in destinations, who say, ‘Please come.’ ”

Burn never planned to enter the travel industry. He was a journalist when he went on holiday to Sharm el-Sheikh in Egypt.

“I was in my early 20s, and I was a bit naïve. It was Sharm – a tourist haven,” he says.

“I was traveling with my ex, and we weren’t allowed to check in. We had to go to another hotel. I thought, that shouldn’t happen to anyone, ever.” In 2016, he founded Out of Office, building a contact book of “welcoming suppliers and tour guides.”

‘Do you need two beds?’

Most inclusive tour operators won't send LGBTQ clients to see the gorillas in Uganda.(Andrey Gudkov/iStockphoto/Getty Images via CNN Newsource)

In recent years, destination marketers have become more vociferous in attracting LGBTQ clients. There’s usually a financial reason behind it, says Burn. Travelers from the community “are less likely to have children and more likely to have disposable income. They’re loyal customers and trust word-of-mouth referrals.”

Sherwin Banda, president of luxury safari provider African Travel Inc says that the LGBTQ community has “the largest disposable income of any other niche market.”

“A destination’s reputation as being LGBT-friendly is a primary motivation for us,” he says.

A 2021 report from nonprofit Open for Business showed that Caribbean nations outlawing homosexuality saw their GDP hit by up to 5.7% and lost the tourist industry $423 million to $689 million annually.

In Jamaica,  tourism officials  have tried to downplay the impact of the island nation’s laws against homosexuality.

In 2022, legislation was repealed in Barbados, Antigua and Barbuda, and St. Kitts and Nevis. Trinidad and Tobago had already decriminalized same-sex relations in 2018; in April 2024, Dominica followed suit .

“The Caribbean is moving quite quickly,” says Burn, who adds that the anti-homosexuality laws in many Caribbean and African countries were established under European colonialism.

Banda, who is South African, agrees. “Colonial laws combined with stringent religious beliefs have prolonged a stigma attached to homosexuality across Africa,” he says.

However, he is still comfortable arranging safaris for LGBTQ travelers.

“Once we know travelers are from the community, we take great care to ensure guides, hotels, all the touchpoints throughout the journey are safe for them, but also inclusive,” he says.

“Nobody will say, ‘Do you need two beds?’ We ensure our clients don’t have to come out again to everyone they meet in Africa.”

‘Tolerance is practiced not preached’

tourism to san francisco

The experience on the ground is often different from the letter of the law. As Burn says, “It’s also illegal to drink alcohol in the Maldives, but all resorts have it.” (He advises not holding hands at the airport, however.)

In 2020, Bilal El Hammoumy and Rania Chentouf launched Inclusive Morocco , the first LGBT-founded tour operator in a country that punishes same-sex activity with up to three years in jail.

“Being members of the community, we felt we would understand better how to approach it,” says El Hammoumy. “Morocco is a country where tolerance is practiced but not preached.

“We could understand clients’ fears, but on the other hand, it was important to create a space where the local LGBT community can be involved in training programs and hiring opportunities.”

El Hammoumy says that in Morocco , “the reality is a bit different from the law.”

In the early 20th century, cities such as Tangier were “gay heavens” for creatives escaping conservative Western countries. One of Marrakech’s main sights is the Majorelle Garden, where the ashes of former owner Yves Saint Laurent were scattered by his former partner, Pierre Bergé.

El Hammoumy says that Moroccan hotels are generally accepting of same-sex couples, but those they work with have extra training to ensure travelers are comfortable. Some guides have opted not to work with them when they explain their clientele, he says.

However, he says that visiting destinations can change mindsets.

“A lot of anti-LGBT feelings come from prejudice and a lack of education, and direct contact can change preconceived ideas about the community,” he says. Burn agrees.

There’s the economic incentive, too. Banda, who grew up under apartheid, believes that South Africa would not have changed without economic pressure from the wider world.

“Travel does something no other industry can do,” he says. “Africa is heavily dependent on tourism dollars. We can advocate for inclusivity with partners who are prepared to actively welcome our guests. If we stay away, we lose that opportunity to use our voice.”

Travel can ‘bring change’

Morocco used to be a "gay heaven" for those escaping repressive Western society, but today, same-sex relationships are illegal.(Thomas Barwick/Digital Vision/Getty Images via CNN Newsource)

Uganda is another sticking point – its 2023 Anti-Homosexuality Act legalized the targeting of the LGBTQ community in myriad ways and even carries the death sentence.

“As a company, you need to stand for something, and Uganda advocates for brutal violent acts against gay people. We cannot in good conscience send people there,” says Banda.

Michael Kajubi has a different perspective. In 2013 he founded McBern Tours , curating Uganda tours, after being fired from his previous job because of “suspicions” that he was gay.

“I had to start a company to employ myself and people like me who could not get jobs because of who they are,” he says. The majority of McBern staff are LGBTQ, and all profits go to the McBern Foundation, which supports elderly Ugandans and marginalized youths.

Kajubi – who left Uganda four years ago because of his activism – says that he is still comfortable sending LGBTQ travelers there, as long as they “respect the laws – don’t wave their rainbow flag all over the place.”

All the hotels that McBern uses – even for straight guests – have been carefully vetted as LGBTQ-friendly, says Kajubi. He believes travelers should still visit these destinations but be vigilant where their money is going. He suggests looking for tour operators affiliated to the IGLTA , so that you can be sure you’re not funding inequality.

Boycotting leaves the local community stranded, he argues. Companies that have stopped working with McBern because of Uganda’s anti-gay legislation “have a valid point, but supporting local companies can bring change. You’re paying salaries for people who wouldn’t otherwise be employed.

“If people don’t come we can’t support [Foundation] beneficiaries with healthcare, tuition and basic needs.”

‘Discrimination all over the place’

One of Marrakech's main sights, the Majorelle Garden, has a queer history, despite homosexuality being illegal in Morocco.(Moritz Wolf/imageBROKER/Shutterstock via CNN Newsource)

Of course, discrimination isn’t confined to countries where homosexuality is illegal.

For starters, over 500 anti-LGBTQ laws were introduced in US state legislatures last year alone. In May, the US State Department issued a worldwide alert about potential attacks on LGBTQ+ people and events.

In 2014, Matthieu Jost founded MisterB&B , an LGBTQ travel community with 1.3 million members, after an Airbnb host in Barcelona made it clear that he and his partner were unwelcome. Previously, a French hotel had refused him and his then-boyfriend a double bed.

“This kind of discrimination is all over the place, even in 2024,” says Jost, who won’t even hold hands with his partner in Paris. Banda won’t do that in Los Angeles, either.

For Jost, traveling to a country where homosexuality is banned means abiding by local rules. MisterB&B users are not allowed to book travel in a country with the death penalty for same-sex behavior. In a destination where it’s illegal, users are flagged before booking.

“We warn travelers they need to be cautious. Ask for separate beds, don’t show personal gestures, let family know where they’re traveling and have the embassy contact,” he says.

“If you really want to go there, you need to respect the laws and religion of these countries and play the game.” Burn adds that booking with a specialist is essential – his staff have mystery-shopped mainstream tour operators and found them lacking in knowledge, he says.

For O’Neill, and many like him, it’s not enough.

“I know it limits where I can go – I’ll probably never see the pyramids or go on safari. But there are so many beautiful places in the world that support queer people. That sounds like a much nicer vacation to me.”

The-CNN-Wire ™ & © 2024 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.

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