sample travel survey questions

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Travel Survey Questionnaire

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Exploring Travel Preferences: A Detailed Survey Questionnaire

Are you passionate about travel and eager to share your experiences? Our Travel Survey Questionnaire is designed to capture your insights on various aspects of travel. From frequency of leisure trips to preferred accommodation types, transportation modes to vacation activities, we delve into the diverse preferences of travelers like you. Whether you enjoy exploring new destinations or relaxing on the beach, this survey aims to uncover the hidden gems of your travel choices. We are curious about your dream travel destination, how you plan your trips, and your go-to travel gadgets. With questions on booking methods, travel insurance, and preferred travel seasons, we aim to understand your travel habits in depth. Do you have a travel bucket list or pet peeves while traveling? Share your thoughts freely! Your valuable feedback will help us gain insights into the evolving travel trends and preferences of modern-day travelers. Feel free to express your opinions openly and help shape the future of travel experiences. Embark on this survey journey with us and let your travel stories paint a vivid picture of the global travel landscape. Your input is invaluable to us, and we appreciate your time and thoughtful responses. Every survey response is a stepping stone towards creating better travel experiences for all. Happy surveying and may your wanderlust guide you through this exciting questionnaire!

50+ Travel Survey Questions with Sample Templates

The world offers a vast array of cultures, sceneries, and adventures, each promising an indelible mark on your memories. But with so many options, how do you choose the destination that truly resonates with your desire to travel? This is where we appreciate the travel survey questions.

They help you to unlock the secrets of your travel desires and guide you toward fulfilling experiences. Think of it as a conversation with your adventurous self, a chance to explore the hidden corners of your wanderlust and unearth preferences you never knew existed.

So, in this article, you’ll discover over 50 captivating questions, meticulously categorized into themed templates. As you explore these diverse templates, you’ll not only refine your travel goals but also gain valuable insights into the fascinating world of travel itself.

Table of contents

What is a travel survey, for travel service providers, for researchers, overall benefits, what factors do i consider when creating a travel survey, how can i utilize the data from a travel survey, business travel survey questions, download the business travel survey questions template pdf, fun travel survey questions, download the fun travel survey questions template pdf, corporate travel survey questions, vacation travel survey questions, post travel survey questions, download the post travel survey questions template pdf, recommendations.

A travel survey is a research tool used to gather information about people’s travel habits, preferences, and experiences. These surveys can be conducted for a variety of purposes, including:

Understanding travel trends : Gathering data on popular destinations, travel styles, and spending habits helps tourism boards, travel companies, and destinations tailor their offerings to better meet traveler needs.

Improving the travel experience : Feedback from travelers can be used to identify pain points in the travel process, from booking to accommodations, and inform improvements to existing services or the development of new ones.

Personalizing travel recommendations : By understanding people’s individual preferences and interests, travel agents, websites, and apps can curate personalized travel recommendations and offers.

Marketing and research : Travel surveys can be used to gauge consumer sentiment towards specific destinations, brands, or campaigns, and to evaluate the effectiveness of marketing efforts.

Academic research : Researchers in fields like tourism, sociology, and psychology can use travel surveys to study various aspects of human travel behavior, motivations, and decision-making processes.

Travel surveys can be conducted in various formats, including online questionnaires, in-person interviews, and phone surveys. The specific questions asked will depend on the objectives of the survey and the target audience.

Here are some of the key characteristics of a good travel survey :

• Clear and concise questions: The questions should be easy to understand and answer, and they should avoid ambiguity or leading language.
• Targeted audience: The survey should be directed towards a specific group of people with relevant travel experiences or interests.
• Appropriate length: The survey should be long enough to gather necessary information but not so long that people lose interest.
• Incentives: Offering incentives like discounts or rewards can encourage participation.
• Data analysis: The collected data should be analyzed carefully to extract meaningful insights and inform decision-making.

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What are the Benefits of Travel Survey?

Travel surveys offer numerous benefits for various stakeholders in the travel industry and beyond. Here are some key advantages:

• Understand traveler preferences: Gain insights into desired destinations, travel styles, budgets, activities, and pain points. This allows tailoring offerings, amenities, and marketing strategies to better meet customer needs.
• Measure customer satisfaction: Gauge traveler sentiment towards specific services, destinations, or overall experience. This feedback helps identify areas for improvement and ensures travelers feel valued.
• Enhance travel recommendations: Personalize travel suggestions based on individual preferences and past experiences. This leads to higher customer satisfaction and booking rates.
• Conduct market research: Evaluate the effectiveness of marketing campaigns, identify emerging trends, and understand competitor strategies.
• Discover new destinations and experiences: Uncover hidden gems, unique activities, and travel trends based on insights from other travelers.
• Make informed travel decisions: Get valuable recommendations, compare options, and find the best travel solutions based on specific preferences and budgets.
• Contribute to improving the travel industry: Feedback from surveys helps shape travel offerings, infrastructure, and policies to create a more positive and efficient travel experience for everyone.
• Study travel behavior: Analyze data to understand travel motivations, decision-making processes, and the impact of travel on individuals and communities.
• Inform policy and development: Insights from travel surveys can guide the development of policies and infrastructure related to tourism, transportation, and cultural preservation.
• Improved travel experiences: By understanding traveler needs and preferences, the entire travel industry can work towards creating more enjoyable, seamless, and personalized travel experiences.
• Data-driven insights: Utilizing collected data allows for evidence-based decision-making, resource allocation, and marketing strategies, leading to greater efficiency and effectiveness.
• Knowledge sharing and collaboration: Surveys generate valuable information that can be shared across stakeholders, fostering collaboration and innovation within the travel industry.

Note : The effectiveness of travel surveys depends on various factors, including the quality of the survey design, sampling methods, and data analysis. When done thoughtfully and ethically, travel surveys can be a powerful tool for understanding and shaping the future of travel.

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Crafting an effective travel survey requires careful consideration of several key factors:

Your Objectives:

• What information are you trying to gather? Are you aiming to understand general travel trends, gauge customer satisfaction with a specific service, or assess the effectiveness of a marketing campaign? Clearly defined objectives guide question selection and analysis.
• Who is your target audience? Identifying your ideal participants (e.g., budget travelers, families, luxury seekers) ensures your questions resonate and generate relevant data.

Survey Design:

• Question types: Utilize a mix of multiple-choice, open-ended, and rating scale questions to gather diverse and insightful data. Avoid leading questions and bias.
• Question clarity and flow: Ensure questions are concise, easy to understand, and logically ordered to maintain participant engagement.
• Survey length: Keep it brief and focused (ideally under 10 minutes) to prevent fatigue and maximize completion rates.
• Incentives: Consider offering discounts, rewards, or entry into sweepstakes to encourage participation.

Data Collection and Analysis:

• Sampling method: Select a representative sample of your target audience to ensure the generalizability of results. Popular methods include random sampling, quota sampling, and convenience sampling.
• Data security and privacy: Implement measures to protect participant data and ensure ethical data collection practices.
• Analysis plan: Decide on appropriate analytical methods (e.g., quantitative analysis, thematic analysis) based on your objectives and collected data types.

Additional Considerations:

• Accessibility: Ensure your survey is accessible to people with disabilities, including offering screen reader compatibility and alternative formats.
• Mobile-friendliness: Design your survey for optimal viewing and completion on mobile devices, as many people access surveys on their smartphones.
• Testing and piloting: Test your survey with a small group to identify and address any issues before widespread distribution.

Utilizing data from a travel survey effectively requires a multi-pronged approach:

Data Cleaning and Preparation:

• Clean the data: Address missing values, inconsistencies, and errors to ensure the accuracy and quality of your analysis.
• Organize the data: Structure your data into a well-organized format (e.g., using spreadsheets or statistical software) for efficient analysis.
• Explore the data: Describe key characteristics of the data through frequency tables, charts, and basic statistical measures.

Data Analysis:

• Quantitative analysis: If your survey primarily uses closed-ended questions, utilize statistical methods like descriptive statistics, hypothesis testing, and correlation analysis to identify trends and relationships.
• Qualitative analysis: Analyze open-ended responses through thematic analysis, coding techniques, or sentiment analysis to uncover deeper insights and user experience narratives.
• Mixed-methods approach: Combine qualitative and quantitative methods for a more holistic understanding of your data, especially if your survey includes both types of questions.

Drawing Insights and Making Decisions:

• Identify key findings: Summarize the most significant patterns, trends, and insights revealed by your analysis.
• Connect findings to objectives: Determine how these insights relate to your initial objectives and research questions.
• Actionable recommendations: Based on your findings, formulate practical recommendations for improving travel experiences, services, or marketing strategies.

Sharing and Communicating Results:

• Create reports or presentations: Summarize your findings and recommendations in clear, concise, and visually appealing formats.
• Share with stakeholders: Communicate your findings with the relevant audiences, such as travel service providers, policymakers, or marketing teams.
• Public sharing: Consider publishing your findings (anonymously) in industry reports or academic journals to contribute to a broader knowledge of travel trends and behaviors.

Following these steps and carefully utilizing the data you’ve collected can transform your travel survey into a valuable tool for improving travel experiences. It also aids in making informed decisions and contributing to the advancement of the travel industry.

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Travel Survey Questions Examples

Here are some examples of travel survey questions:

Business travel often plays a crucial role in growth and strategic partnerships. However, it also involves significant investment in time, resources, and budget. Understanding the experiences and pain points of business travelers empowers organizations to optimize travel policies, maximize return on investment (ROI), and improve employee satisfaction. This is where business travel survey questions come in.

These questions aim to gather insights into:

• Logistics and convenience: How easy was it to book flights, accommodations, and transportation? Were travel arrangements streamlined and efficient?
• Productivity and work experience: Did the trip enable productive meetings and collaborations? Were the necessary tools and facilities readily available?
• Cost-effectiveness: Did the trip stay within budget? Were there cost-saving opportunities that could be explored?
• Accommodation satisfaction: Did the chosen hotels meet expectations in terms of comfort, amenities, and location?
• Traveler well-being: Did the travel experience support employee well-being, including factors like sleep quality and work-life balance?

By collecting data through well-crafted business travel survey questions, organizations can:

• Identify areas for improvement: Pinpoint pain points and inefficiencies in booking processes, travel arrangements, and overall experience.
• Make informed policy decisions: Use data to tailor travel policies to employee needs and optimize spending.
• Boost employee satisfaction: By addressing concerns and improving travel experiences, companies can foster happier and more productive employees.
• Increase ROI: Optimize travel expenses and extract maximum value from business trips.

Remember, these questions are not meant to be an exhaustive list, but rather a starting point to tailor your survey to your specific needs and company culture.

Here are Business Travel Survey Questions to get you started:

• On a scale of 1-5, how easy was it to book your flights and accommodations for this business trip? (1 = Extremely difficult, 5 = Extremely easy)
• How satisfied were you with the available technology and resources offered at your hotel/conference center? (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• To what extent did the travel arrangements (flights, transfers, etc.) support your productivity during the trip? (Not at all supportive, Somewhat supportive, Neutral, Moderately supportive, Very supportive)
• Did you encounter any major challenges or inconveniences during your trip? If yes, please elaborate.
• Considering the purpose of your trip, do you think the chosen destination and accommodation were appropriate? (Very inappropriate, Somewhat inappropriate, Neutral, Somewhat appropriate, Very appropriate)
• Please rate your overall satisfaction with the cost-effectiveness of this business trip. (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• On a scale of 1-5, how well-rested and energized did you feel during and after the trip? (1 = Very fatigued, 5 = Very well-rested)
• Do you have any suggestions for improving the overall business travel experience in our company?
• Would you recommend our current travel booking platform and process to other colleagues? (Yes, Somewhat likely, Neutral, Somewhat unlikely, No)
• Please share any additional feedback you have regarding your recent business trip.

Whether it’s a weekend getaway or a cross-continental expedition, travel holds the potential to create incredible memories, foster self-discovery, and ignite the spirit of adventure within us. Fun travel survey questions explore the heart of these experiences, exploring the preferences, motivations, and unique perspectives of travelers seeking experiences that go beyond the routine.

These questions aim to tap into:

• Travel style and preferences: Do you crave adrenaline-pumping adventures, immersive cultural experiences, or relaxing beach escapes?
• Dream destinations and bucket list items: What hidden gems are calling your name? What adventures top your must-do list?
• Travel companions and group dynamics: Do you prefer solo adventures, bonding with family , or creating memories with friends?
• Unique travel experiences: What are some of the most memorable or unusual travel experiences you’ve had?
• Impact of travel on personal growth: How has travel transformed your perspective or broadened your horizons?

By collecting data through engaging and personalized fun travel survey questions , you can:

• Gain valuable insights into travel trends and preferences: Understand what motivates people to travel, what experiences they seek, and what destinations top their wishlists.
• Craft personalized travel recommendations: Use data to personalize marketing campaigns, curate unique travel experiences, and cater to specific traveler preferences.
• Spark inspiration and encourage exploration: Ignite the wanderlust in others by sharing unique travel stories and highlighting bucket-list destinations.
• Create a community of travel enthusiasts: Foster a sense of belonging and connection among travelers by sharing experiences and encouraging discussions.

Here are Fun Travel Survey Questions:

• If you could travel anywhere in the world right now, where would you go and why?
• What type of travel experience excites you the most: exploring ancient ruins, indulging in luxury, or seeking adrenaline-pumping adventures?
• Have you ever had a travel experience that completely changed your perspective? If so, tell us about it!
• What’s your dream travel companion: a best friend, a romantic partner, a solo adventure, or a group of friends?
• Describe the most unique or unusual travel experience you’ve ever had.
• What hidden gem destination do you think deserves more attention and why?
• What’s one item on your travel bucket list that you absolutely must experience?
• In your opinion, what makes a travel experience truly unforgettable?
• If you could travel back in time to any historical period, where would you go and why?
• Share a funny or embarrassing travel story that you look back on and laugh about now.

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Traveling for business purposes plays a crucial role in many organizations, fostering collaboration, securing partnerships, and driving growth. However, managing corporate travel effectively requires understanding employee preferences and ensuring policies align with both individual needs and organizational goals. This is where corporate travel survey questions come in.

These questions delve into several crucial aspects of corporate travel experiences:

• Policy awareness and satisfaction: Are employees aware of and understand current travel policies? How satisfied are they with the existing policies?
• Booking process and tools: Do employees find the travel booking process convenient and user-friendly? Are the provided tools and platforms efficient and intuitive?
• Cost management and budget adherence: Do employees feel empowered to make cost-conscious travel decisions within budget limitations?
• Accommodation preferences and experiences: Do chosen accommodations meet employee needs in terms of comfort, amenities, and work-life balance?
• Overall travel experience and productivity: Did the travel experience support employee well-being and contribute to achieving business objectives?

By gathering data through thoughtfully crafted corporate travel survey questions , companies can:

• Identify areas for improvement: Pinpoint pain points with booking processes, travel policies, and overall experience.
• Make data-driven policy decisions: Use feedback to tailor travel policies to employee needs and optimize cost management.
• Increase employee satisfaction and engagement: By addressing concerns and improving travel experiences, companies can foster happier and more engaged employees.
• Boost travel program ROI: Ensure travel spend aligns with business goals and achieves maximum value.

Remember, tailoring these questions to your specific company culture and travel program is key. Here are the Corporate Travel Survey Questions:

• To what extent are you aware of and understand our current corporate travel policies? (Very unaware, Somewhat unaware, Neutral, Somewhat aware, Very aware)
• How satisfied are you with the ease and efficiency of our travel booking platform? (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• Do you feel empowered to make cost-conscious travel decisions within budget limitations? (Yes, Somewhat, Neutral, Not really, No)
• How well do the preferred hotel options align with your needs for comfort, amenities, and work-life balance during trips? (Very poorly, Somewhat poorly, Neutral, Somewhat well, Very well)
• Did you encounter any major challenges or inconveniences during your recent business trip? If yes, please elaborate.
• On a scale of 1-5, how well did the travel arrangements (flights, transfers, etc.) support your productivity during the trip? (1 = Not at all supportive, 5 = Very supportive)
• Do you feel that the corporate travel program contributes positively to achieving your business goals? (Strongly agree, Somewhat agree, Neutral, Somewhat disagree, Strongly disagree)
• What changes or improvements would you suggest for our corporate travel program?
• Rate your overall satisfaction with your recent business trip travel experience. (Very dissatisfied, Somewhat dissatisfied, Neutral, Somewhat satisfied, Very satisfied)
• Would you recommend using our current travel booking platform and processing it with your colleagues? (Yes, Somewhat likely, Neutral, Somewhat unlikely, No)
• Do you have any concerns or questions regarding our corporate travel policies?
• Please share any additional feedback you have about your recent business trip or our corporate travel program.

Vacations are more than just getaways; they’re opportunities to recharge, explore, and create lasting memories. Understanding what motivates people to choose specific destinations, activities, and travel styles can unlock valuable insights for travel professionals, tourism boards, and anyone curious about the ever-evolving world of leisure travel. This is where vacation travel survey questions come in.

These questions delve into the heart of travel motivations and preferences, exploring:

• Destination selection: What factors influence where people choose to vacation (weather, culture, adventure, relaxation, etc.)?
• Travel style and budget: Do travelers prefer luxury pampering, budget-conscious backpacking, or something in between?
• Activity preferences: What kinds of experiences do travelers seek (sightseeing, adventure, cultural immersion, culinary exploration, etc.)?
• Travel companions: Do people prefer solo adventures, romantic getaways, family vacations, or group trips with friends?
• Overall vacation satisfaction: What factors contribute to a truly memorable and fulfilling vacation experience?

By collecting data through engaging and diverse vacation travel survey questions , you can:

• Gain valuable insights into emerging travel trends: Identify popular destinations, preferred travel styles, and evolving desires of vacationers.
• Tailor marketing and recommendations: Use data to personalize marketing campaigns, curate customized travel experiences, and suggest destinations that meet specific preferences.
• Improve the tourism industry: Share insights with tourism boards and businesses to enhance offerings, cater to diverse needs, and improve tourist satisfaction.
• Spark inspiration and encourage exploration: Help others discover hidden gems, unique experiences, and travel styles that align with their dreams and aspirations.

These questions are merely a starting point, and you can adapt them to specific demographics, travel regions, or research goals.

Here are Vacation Travel Survey Questions to get you started:

• What’s your dream vacation destination and why?
• What type of travel experience are you looking for in your next vacation: relaxation, adventure, cultural immersion, or something else?
• What factors are most important to you when choosing a vacation destination (budget, weather, activities, safety, etc.)?
• Who would you ideally travel with on your next vacation (partner, family, friends, solo, etc.)?
• Describe your most memorable vacation experience so far. What made it special?
• What kind of activities do you want to include in your next vacation?
• How important is the budget when planning your vacation? (Very important, Somewhat important, Neutral, Not very important, Not important at all)
• What are some dealbreakers for you when considering a vacation destination?
• What makes a vacation truly unforgettable for you? (Scenic beauty, unique experiences, cultural connections, delicious food, relaxation, etc.)
• If you could travel anywhere in the world with no limitations, where would you go and why?
• Share a funny or unexpected travel story that happened to you on vacation.

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The journey doesn’t end when you return home. Post-travel survey questions offer valuable insights into the travelers’ experience after the dust settles, providing crucial feedback for travel service providers, destinations, and individuals seeking to improve their future travel endeavors.

These questions explore:

• Overall satisfaction: Did the trip meet or exceed expectations? What were the highlights and lowlights?
• Logistics and organization: Were travel arrangements smooth and efficient? Were any aspects confusing or frustrating?
• Destination experience: Did the destination live up to expectations? What stood out positively or negatively?
• Accommodation and activities: Were chosen accommodations comfortable and convenient? Did chosen activities meet expectations and interests?
• Memorable moments: What were the most memorable experiences or moments of the trip? What made them special?

By gathering thoughtful post-travel survey questions , you can:

• Identify areas for improvement: Gain valuable feedback on potential pain points and areas for improvement across various aspects of the travel experience.
• Enhance future offerings: Use insights to tailor travel packages, destination recommendations, and services to better meet traveler needs and desires.
• Measure customer satisfaction: Gain a quantitative understanding of overall satisfaction and identify areas where traveler expectations were exceeded or fell short.
• Inform future travel planning: Help individuals reflect on their travel preferences and make informed decisions for future trips.

Tailoring these questions to the specific trip or travel service being evaluated is crucial. Here are 12 Post Travel Survey Questions to get you started:

• On a scale of 1-5, how satisfied were you with your overall travel experience? (1 = Extremely dissatisfied, 5 = Extremely satisfied)
• What were the highlights of your trip? What experiences did you enjoy the most?
• Is there anything you would have changed about your itinerary or travel arrangements?
• Did you encounter any unexpected challenges or problems during your trip?
• How well did the destination meet your expectations in terms of culture, attractions, and activities?
• Were your accommodations comfortable, clean, and convenient?
• How would you rate the value for money you received on this trip? (Very poor value, Somewhat poor value, Neutral, Somewhat good value, Very good value)
• Would you recommend this travel service or destination to others? (Yes, Probably, Neutral, Probably not, No)
• What are some tips you would share with others planning a trip to this destination?
• What are your most memorable moments from this trip? What will you treasure the most?
• What did you learn about yourself or your travel preferences during this trip?
• Reflecting on your experience, what are your goals or priorities for your next trip?

They provide a starting point with diverse questions, categorized by theme, to inspire your survey creation and cater to specific needs.

Adapt the questions to your target audience, adjust answer options, and add your questions to address your specific research objectives.

Clearly define your objectives, choose the right sampling method, design clear and concise questions, and ensure data security and ethical practices.

Clean and analyze the data, draw insights and actionable recommendations, and share your findings with relevant stakeholders for effective utilization.

The world of travel desires is an exciting journey, and this collection offers 50+ travel survey questions in categorized templates packed with inspiration for various travel themes. From post-vacation reflections to uncovering hidden gems, these questions act as building blocks for your dynamic surveys.

You can utilize these tips and explore the data to unlock travel trends, improve experiences, and contribute to a world where every journey holds lasting memories.

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Travel Survey Questionnaire

A travel survey questionnaire is used to gather information from individuals who have recently traveled, either for leisure or business. It can help travel companies understand the preferences and needs of travelers and identify ways to improve the travel experience. With forms.app, you can create a customized travel survey questionnaire in just a few minutes!

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Benefits of using a travel survey questionnaire

A travel survey questionnaire template enables travel businesses and marketing groups to create their own forms and collect helpful information about travelers' experiences and preferences from them. Travel firms and marketing groups may efficiently collect a significant quantity of data using a  survey questionnaire . 

This travel and trip questionnaire can also be employed to capture leads on your website and social media. People will answer a set of questions to see which traveling option is best for them; then, you will use this information to offer them the best deals. Start now and create your own questionnaire for free!

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Let our templates do errands for you and let you focus more on critical parts of your forms and surveys such as form fields, questions, and design customization. With over 100 templates, forms.app enables you to create a survey form that you need and customize it according to your needs by using our survey maker.

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You can share your forms in any way you like. If you want to share your form or survey and collect responses through your form’s unique link, you can simply adjust privacy settings and copy-paste your form link anywhere. And if you would like to embed your survey form in your website, you can easily copy and paste embed code in your website HTML.

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A Travel Log Form is a form template designed to create a structured plan for a trip.

About Travel Feedback Forms

The success of tourism largely depends on tourists willing to give feedback about their stay and experience. Whether you work in a travel agency, manage a camp or resort, or work with tourists regularly, our free Travel Feedback Forms will help you gather the feedback you need from clients to improve your program. Simply select the template that closely matches your needs and customize it using our Form Builder in just a few clicks. When you’re done, send it directly to customers via email, or share it on your website to collect anonymous feedback.

Make your Travel Feedback Form stand out by customizing it to fully match your branding with our Form Builder. No coding necessary — just drag and drop to add questions and rating scales, update form fields, upload images, change fonts and colors, and more. Jotform also offers integrations with 100+ platforms, so you can store feedback directly into your cloud storage account, CRM, spreadsheets, and more! You’ll also be able to view submissions in Jotform Tables, easy to access and share from any device. Find out how you need to improve with custom Travel Feedback Forms for your travel agency or program.

Travel Agency Survey

The job of a travel agency is to reduce the stress of planning a vacation. Find out how well your agency does in satisfying your customer’s expectations. Gather feedback on how they got to know about you and their rating on the service provided by you. Gain insights on whether they are likely to recommend you to other travelers.

Why should travel agencies conduct surveys?

These surveys provide a window into the traveler’s experience, allowing agencies to identify areas of excellence and pinpoint potential shortcomings. By understanding what travellers appreciate and where improvements are needed, travel agencies can tailor their services to meet traveler expectations. Ultimately, this feedback-driven approach not only enhances customer satisfaction but also strengthens the agency’s competitiveness in the travel industry.

Travel agency survey

How often do you book your travel with us?

How likely are you to book us again?

Stay ahead of customer expectations

Travel trends and customer expectations are constantly evolving. Surveys allow travel agencies to stay attuned to these changes by capturing feedback on emerging preferences, desired amenities, and innovative experiences. By understanding these evolving expectations, travel agencies can adapt their offerings and stay ahead of the competition.

Engage with customers during the pre- and post-travel phases

Surveys offer an opportunity to engage with customers not only during their trip but also before and after their travel experience. Pre-travel surveys can help agencies gather preferences, tailor itineraries, and ensure a seamless trip planning process. Post-travel surveys capture feedback on the overall experience, allowing agencies to address any issues, offer post-trip assistance, and maintain an ongoing relationship with customers.

Identify and address the customer pain points

Surveys provide an avenue for customers to express their concerns, highlight areas of dissatisfaction, or suggest improvements. By actively seeking feedback travel agencies can identify pain points in their services and take corrective measures. Addressing these issues promptly and effectively helps in improving overall service quality and customer satisfaction.

Build strategies to enhance Customer Retention

Surveys provide a direct avenue for customers to express their concerns, highlight areas of dissatisfaction, or suggest improvements. By actively seeking feedback, travel agencies can identify pain points in their services and take swift corrective measures. Satisfied and loyal customers not only generate repeat business but also become brand advocates, attracting new customers through positive recommendations.

Leveraging customer testimonials for business growth

Surveys serve as an effective platform to gather testimonials and reviews from satisfied customers. Positive feedback collected through surveys can be utilized as testimonials on the website, social media platforms, and marketing materials. These testimonials and reviews not only enhance the agency’s credibility but also build trust with potential customers.

Customer-centric pricing: Maximizing revenue through insights

Surveys provide insights into customers willingness to pay for various travel services and experiences. By incorporating pricing-related questions in surveys, travel agencies can gauge customer perceptions of value and adjust their pricing strategies accordingly. This data-driven approach helps agencies optimize their revenue streams, ensuring that their pricing aligns with customer expectations. By offering competitive and customer-centric pricing, travel agencies can maximize revenue while maintaining customer satisfaction.

Revolutionize your data collection with Zoho survey!

Rating questions

Multilingual surveys, offline surveys, sms distributions, discover insights, craft experiences..

How to build surveys business travelers will actually take

Asking business travelers what they think is an effective way to get the insights you need to build a strong travel program or improve policies already in place. One of the simplest ways to capture traveler voices? A survey.

Building traveler surveys that you can use to solve specific problems requires planning. Here’s a guide to help.

Determine the survey goals.

For example: as you consider resuming or expanding your travel program, your goal might be to understand your travelers’ attitudes towards new ways of working and traveling for business . Keep the goal in mind when planning your questions. (We’ll talk more about questions below.)

Define stakeholder and survey review process.

Involve the appropriate stakeholders in the survey where needed – from building the questions to reviewing the data insights pulled from it. You might find you need to partner with colleagues in technology, data analysis, travel risk management, meetings, or payment and expense management.

K.I.S.S. Keep it simple and specific.

Keep the survey length and questions as short as possible. BCD Travel Senior Manager for Research & Intelligence Natalia Tretyakevich suggests creating surveys that take no longer than eight minutes to complete. Use clear language that’s easily understood by all participants. The questions should offer a range or scale of response options.

Select a user-friendly survey tool.

We won’t presume to make specific recommendations for you. Your company may already contract with a survey platform or you may choose from any of the suitable options available in the marketplace. Check reviews and make sure the tool is intuitive; meets your needs for the types of questions you wish to ask; and has built-in analytics capabilities.

Plan survey frequency and timing.

Survey your travelers as often as you need to but don’t overwhelm them. Your survey frequency should very depend on your goals. If the travelers are engaged and highly motivated (e.g., by incentives) they may be keen to participate monthly. Monitor responses and adjust survey plans accordingly.

Distribute the survey when it makes the most sense, e.g., prior to travel policy rollouts or changes; following the rollouts to gauge effectiveness; or ahead of major events or holidays where the targeted audience is likely to miss the survey communication.

Decide how long your survey should remain open. Best practice for BCD Travel’s internal research team is generally a two-week survey window. Send reminders three days to one week after the survey opens. If the response is underwhelming, it’s okay to prompt the targeted audience with a reminder email. Tip: A catchy subject line with a call to action is always a good idea.

Ask a few people to take a survey “practice test,” looking for content or formatting mistakes, unclear questions or responses, and overall ease of use.

Report back.

Grow confidence in your travel program by sharing survey results and demonstrating how they’ll be put to practical use within your organization.

Think long term.

To help get an optimal number of responses each time you survey, focus on building a traveler panel diverse in geography, language, gender, age and tenure. The better your survey participants represent the actual company business travelers, the more relevant your insights.

A note of caution: this global representation won’t happen after a single survey. It will improve over time, especially if you can demonstrate how your survey insights directly influence travel program policies.

Make it worthwhile. Incentives – recognition badges, gifts, discounts, or sweepstakes – can help draw participants to the survey. Make sure your invitations and incentives are targeted to the traveler profiles you want to participate. Otherwise, you might attract less helpful attention and responses from people merely seeking a fun prize.

How-to guides

Get more done with our How-to series for people who work and manage travel.

Questions? Email: [email protected]

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Tourist Survey: What It Is + Tips with Examples

A tourist survey mainly allows us to obtain quality information quickly. This data comes directly from tourists or travel enthusiasts. Online surveys for tourism reduce costs and facilitate execution for specialized personnel who carry it out.

What is a Tourist Survey?

A tourist survey is a tool that allows you to collect information about people’s opinions about the place they visited or the services they received. Through a survey, people can provide data that allows us to measure the service quality, the facilities’ safety and hygiene, assess the places they visited, the activities they carried out, etc.

Tourist Survey Uses

Various sources can use tourist surveys for different situations:

• Travel agencies: Travel agencies can use tourist surveys to obtain data on activities, destinations, and applicants’ budgets to create campaigns that attract people to purchase their services. Carry out surveys for travel agencies and evaluate the quality of your service.
• Hotel management: Surveys can be applied to hotels to find out what people think of the service they offer, the activities they carry out for visitors, if they have guides for foreigners and if they have the right knowledge to meet the needs of tourists.
• Government departments: The government can find an extremely important source of data in surveys for tourists. With this information, they can create campaigns to publicize representative areas or zones of the city to attract a more significant number of visitors and income for the town’s benefit.

Tourist Survey Advantages

• Among the benefits of applying survey formats for tourists are:
• Create better strategies that allow the increase of tourists, both for companies and governments.
• Better activities can be created for the interest of tourists.
• Companies and organizations can offer a good experience to customers by knowing their needs.

Doing online surveys for tourists has a significant advantage since the visitor is given the option of being able to respond from any mobile device at the time they want.

Large amounts of information can be obtained about the most visited tourist sites to create better strategies for them to continue generating income. Publicize places that meet the tastes of tourists and give them more publicity.

LEARN ABOUT: Free Travel Surveys: Questions & Templates

Tourist Survey Tips with Examples

If you are going to create a survey for tourists, we recommend:

• Remember that only some people who will respond to the survey speak the same language as you. With QuestionPro, you can create multilingual surveys for travelers to understand and answer appropriately.
• Create short creative surveys that allow you to collect enough information for your goals. Chances are if someone is visiting a city, they want to spend less time answering a questionnaire.
• Consider that there are countries in which internet access is limited or they do not have connectivity. In this case, you can use our tool to create offline surveys and collect data in the field or in ecotourism areas, for example, and when you are connected, download the information collected via Wi-Fi.

Examples of questions for tourists:

• What is your favorite means of transport to travel?
• What type of place do you prefer to visit when you vacation?
• How many times a year do you go on a trip?
• What is the season of the year in which you prefer to travel?
• How many are the approximate days that you go on vacation?
• What kind of activities do you like to do when you travel?
• Where was the last place you went on vacation?
• What factors do you take into account when hiring a travel package?
• Where do you prefer to stay?
• What are the tools you use to find accommodation?
• On average, what is the price you consider appropriate for a travel package?
• When making a trip, do you prefer to do it alone or accompanied by your family?

Travel surveys are a tool that will allow you to increase income and offer visitors the service they want during their trips. Do you want to create surveys for tourists? Schedule a demo right now.

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Table of Contents

5 steps to draft an outstanding travel survey, 14+ travel survey templates, 1. travel survey template in pdf, 2. national travel survey example, 3. household travel survey template, 4. national household travel survey, 5. travel survey report sample, 6. annual travel survey example in pdf, 7. family travel survey template, 8. sample travel survey template, 9. basic travel survey template, 10. basic travel survey example, 11. business travel survey template, 12. school travel survey example, 13. sample household travel survey, 14. transport survey template, 15. staff travel survey template, survey templates, 14+ travel survey templates in pdf | doc.

Traveling can provide people the experience to try different cultures and meet people from a variety of social classes and walks of life. If you are a travel service provider or a travel-related organization, try to use survey samples that can allow you to gather information about particular travel undertakings; projects; and experiences.

Step 1: Consider the Purpose and Objectives of Making the Travel Survey

Step 2: download printable templates of travel survey documents, step 3: draft the layout of a standard or basic travel survey, step 4: efficiently develop the header, body and footer of the travel survey, step 5: optimize your time and perfect the travel survey’s final draft.

More in Survey Templates

Air travel icon, global travel icon, australia travel icon, tourism travel icon, summer travel icon, vietnam travel icon, spanish travel icon, sweden travel icon, switzerland travel icon, cambodia travel icon.

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Origin-Destination 40 Percent Survey of Airline Passenger Traffic - Frequently Asked Questions

Most common faqs.

19–8.3 Applicability. (a) All U.S. certificated (Part 241) and commuter (Part 298) air carriers conducting scheduled passenger services (except helicopter carriers) shall participate in a Passenger Origin-Destination (O&D) Survey covering domestic and international air carrier operations, as prescribed by the Department of Transportation’s Office of Airline Information (OAI) in the instructions manual, Instructions to Air Carriers for Collecting and Reporting Passenger Origin-Destination Survey Statistics, and in Passenger Origin-Destination Directives issued by OAI.

A sample data file is available for download at https://esubmit.rita.dot.gov/OD-US-40.aspx. Please refer to the ‘Index’ tab for examples on reporting. If your carrier has itinerary situations not covered in the file, please email [email protected] with an example so it can be added. BTS has included as many examples as possible to assist with reporting.  

Yes, carriers are encouraged to submit a sample of data before the official data submission begins. Please submit up to 1,000 rows of data in Excel format as an attachment to [email protected] . BTS will review the file and provide feedback to ensure your carrier is on the right track.  

Please email [email protected] to be added to the OD40 distribution list.  

The Instructions to Air Carriers for Collecting and Reporting Passenger Origin-Destination Survey Data (Domestic Carriers and Immunized Foreign Carriers) document will remain a working draft until data collection begins, as changes are likely. Each version will be dated to ensure the most recent version is being used.  When a new version is released, reporting carriers will be notified and will receive the document via email. The Instructions to Air Carriers for Collecting and Reporting Passenger Origin-Destination Survey Data is available at https://esubmit.rita.dot.gov/OD-US-40.aspx.  

Please email [email protected] with the reason why you believe your carrier should be removed from the Reporting Carrier List. If it is determined that your carrier does not need to report, an updated list will be posted reflecting the removal of your carrier.

Please email [email protected] with your carrier’s name, contact information (phone/email), carrier code and demonstrate a hardship to reporting.

Airlines must submit their data within 45 days after the end of the reporting period. If the 45th day falls on a weekend or U.S. national holiday, the submission is due the next business day. The carrier will receive immediate feedback on submissions if there are filename or data field formatting errors. If there are errors found during the data validation process, feedback will be provided as soon as possible. If a data resubmission is required, the carrier will be required to resubmit within 5 days after notification, unless other arrangements are made with Bureau of Transportation Statistics’ Office of Airline Information (BTS OAI).  

The file name should be the two or three letter character carrier code, year and month.  For example, BA202507.CSV would be the file name for data filed by British Airways for July 2025.  

Submission File Format FAQs

• There are multiple quality assurance checks that can be performed before a carrier submits data, including verifying:
• The file format is .CSV.
• The file name follow the format: [CarrierCode][Year of Submission][Month of Submission].
• The year is 4 digits.
• The month is 2 digits.
• The Record Identification Number (RIN) field follows the format: CarrierCode (either 2 or 3 characters), followed by the year of submission, followed by month of submission, and then a sequential number starting at 00000001. For example, the first itinerary’s RIN of United Airlines’ July 2025 file should be: UA20250700000001.
• Is submitted with two decimal places.
• Is not less than the Tax Amount (unless Tax Amount is $0, as Tax Amount is included in Total Amount).
• Is not greater than $50,000. For itineraries with Total Amount greater than $50,000, please verify the U.S. currency conversion, and if valid, send an email to [email protected] to let the Office of Airline Information (OAI) know that it is a valid fare.
• Is not less than $0.
• The Tax Amount is:
• Is not greater than $1,999. For itineraries with Tax Amount greater than $1,999, send an email to [email protected] to let the Office of Airline Information (OAI) know that the taxes are valid and provide an explanation for why the taxes are high.
• Reporting Carrier, Issuing Carrier, Operating Carrier and Marketing Carrier codes are 2 or 3 character airline codes, unless surface segments are involved. If an itinerary has a surface segment, Operating Carrier and Market Carrier may not be airline codes (see below).
• If there is a surface segment in the itinerary, and it is non-carrier ticketed transportation, the dwell time should be ‘-1’, the operating carrier should be ‘--’ (hyphen hyphen), and the marketing carrier should be ‘--’ (hyphen hyphen).  
• If there is a surface segment in the itinerary, and it is carrier ticketed transportation, the dwell time should be ‘-1’, the operating carrier should be ‘TRN’ for train or ‘BUS’ for bus segments, and the marketing carrier should be the 2 or 3 character airline code of the carrier. 
• The Dwell Time value is between 1 and 1440, -1, or 9999. In Category Two reporting, ‘B’ or blank are also valid values.
• The Purchase Window Group value is 2290, 91UP, or 21AP. In Category Two reporting, this value can also be NULL.

If a carrier has multiple .CSV files to submit, is the RIN Number to start new on each file or continue from the previous file?

If there are multiple .CSV files, the RIN should start at 000000001 in the first file. For subsequent files, the RIN should continue from where the last RIN in the previous file left off.

Submission File Content FAQs

No, bulk contract fares, which were submitted as ‘99999’ in O&D 10% reporting, are not to be submitted in O&D 40%. Each passenger’s itinerary Total Amount should be based on the ticket data.  

Data Validation FAQs

The O&D data are compared to schedules in the Official Airline Guide (OAG), so please ensure that your carrier submits accurate and complete schedule information to the OAG. The O&D data will also be validated against the carrier’s T100 submission.  

File Resubmission FAQs

To resubmit data, follow the same process as for the original submission. The file name is to be the same as of the originally submitted name.

No, 19-7 Reporting Directives do not apply to 19-8.  If Reporting Directives need to be released for 19-8, they will be posted to the site of: https://www.bts.gov/accounting-reporting-directives . The carriers will also be notified via email.