sample tour review

How to write a review for a tour guide?

Introduction to Writing Reviews for Tour Guides

Imagine you’ve just returned from an unforgettable trip , thanks to a phenomenal tour guide who managed to make every moment memorable. Writing a review for them is not just a way to express your gratitude, but it also helps other travelers make informed decisions. But how do you put your experience into words? How do you convey the essence of your journey to someone who wasn’t there? That’s where the art of writing comprehensive reviews comes in.

Writing a review for a tour guide is not about merely praising or criticizing. It’s about giving detailed feedback, outlining the pros and cons, and providing useful information to future travelers. It’s about sharing your travel experiences in a way that is both informative and engaging.

In this article, you will learn how to write a comprehensive and well-structured review for your tour guide. From understanding the importance of writing reviews to knowing what elements to include, this guide will take you through everything step by step. With these insights, you’ll be able to craft a review that paints a vivid picture of your travel experience.

Get the most out of your stay by booking a Rio de Janeiro private tour when visiting Brazil.

Why Writing a Comprehensive Tour Guide Review Matters

Before learning how to write a review, it’s important to understand why writing a comprehensive tour guide review matters. The first and foremost reason is that it helps future travelers. Your review offers them a glimpse into what they can expect from a particular tour guide and helps them make informed decisions.

In addition, your review also assists the tour guide. Constructive feedback can help them improve their services, and positive reviews can boost their business. This is particularly important for freelance guides or those working with small tour companies, where every review can make a significant difference.

Lastly, writing comprehensive tour guide reviews contributes to the overall travel community. It promotes transparency and honesty, and encourages high standards of service within the travel industry. Your review, therefore, has the power to influence not just individual experiences, but the industry as a whole.

How to Start Your Tour Guide Review

Now that you understand the importance of writing a review, let’s delve into how to start your tour guide review. The beginning of your review sets the tone for the rest of your writing, so it’s important to kick off with a bang. Start by providing an overview of your overall experience. Was it exceptional, good, average, or below average?

Following the introduction, briefly describe the tour. Mention the destination, the duration, and the main attractions covered. This gives readers a context to understand the rest of your review.

The next step is to introduce your tour guide. Write about their personality, their style of guiding, and the first impression they made. A good introduction is crucial as it piques the reader’s interest and encourages them to read further.

Key Elements to Include in Your Tour Guide Review

The body of your review should contain key elements that provide a comprehensive understanding of your experience. Start with the guide’s knowledge and expertise. Did they know the area well? Were they able to answer your questions satisfactorily?

Next, discuss the guide’s communication skills. Were they clear and articulate, or did you struggle to understand them? Also, consider their interpersonal skills. Did they interact well with the group? Did they handle any issues or conflicts effectively?

Lastly, talk about the tour’s organization and logistics. Was the tour well planned? Were there any hitches? By covering these key elements, you provide future travelers with a well-rounded understanding of what to expect from the tour guide.

Step-by-Step Guide on How to Write a Review for a Tour Guide

Writing a review may seem daunting, but by following a step-by-step guide, it becomes a much simpler task. Start by jotting down your initial thoughts and feelings about the tour. This helps you capture the essence of your experience.

Next, organize these thoughts into the key elements discussed in the previous section. Once you’ve done this, start elaborating on each point, providing as much detail as possible.

After you’ve fleshed out your thoughts, it’s time to start writing. Begin with a catchy introduction, followed by a detailed body, and conclude with your final thoughts and overall rating. Remember to be honest, detailed, and balanced in your review.

Tips for Writing an Impactful Tour Guide Review

To write an impactful tour guide review, it’s essential to keep your readers in mind. Use a clear and friendly tone that’s easy to understand. Make your review engaging by including anecdotes or interesting facts from your tour.

Be honest and balanced in your review. While it’s important to highlight the positive aspects, don’t shy away from mentioning areas that need improvement. However, be constructive and respectful in your criticism.

Lastly, proofread your review before posting it. Correct any grammatical errors and make sure that your review is coherent and easy to read. A well-written review not only impacts the reader’s decision but also reflects positively on you as a reviewer.

Examples of Well-Written Tour Guide Reviews

To give you a better understanding, here are a couple of examples of well-written tour guide reviews. Notice how they provide a clear picture of the experience, covering all key aspects like the guide’s knowledge, communication skills, and the organization of the tour.

“Our tour guide, John, was simply fantastic. He was knowledgeable and passionate about the city’s history. He answered all our questions with patience and added interesting anecdotes that brought the tour to life. The tour was well-organized, and even though it rained slightly, John was prepared with umbrellas for everyone. A truly memorable experience!”

“We were disappointed with our tour guide, Maria. While she was friendly, her lack of knowledge about the local culture was evident. She struggled to answer our questions and often resorted to generic responses. The tour also lacked organization, with last-minute changes and delays. We hope Maria improves her skills for future tours.”

Dos and Don’ts of Writing a Tour Guide Review

When writing a tour guide review, there are certain dos and don’ts to keep in mind. Do be specific and detailed in your review. Don’t use vague phrases that don’t provide useful information. Do be honest and fair in your assessment. Don’t exaggerate or downplay your experience.

Do write a balanced review, highlighting both the positives and negatives. Don’t focus exclusively on one aspect. Do use a respectful and constructive tone, even when criticizing. Don’t resort to personal attacks or rude language.

Encouraging Others to Write Reviews for Tour Guides

As someone who understands the importance of reviews, you can play a role in encouraging others to write reviews for their tour guides. Share your review writing process with them and emphasize the impact their feedback can have. You can also lead by example, consistently writing and sharing your own detailed and helpful reviews.

Conclusion: The Power of a Comprehensive Review for Your Tour Guide

Writing a comprehensive review for your tour guide is not just about sharing your experience. It’s about contributing to a larger community of travelers. Your words have the power to shape future travel experiences and influence the standards of the tourism industry.

Mastering the art of writing a comprehensive tour guide review requires understanding its importance, knowing what elements to include, and following a step-by-step guide. With practice and careful attention to detail, you can craft impactful reviews that not only express your experiences but also assist others in their travel planning. So the next time you return from a fantastic tour, remember to share your experience through a comprehensive review. It’s your way of saying thanks and giving back to the travel community.

How to write a good tour review?

Crafting a great tour review involves being honest, detailed, and balanced. Emphasize what you loved, like the engaging guide or stunning sights, but don’t shy away from any letdowns. Remember, your feedback helps future travelers and the tour company improve.

Is it legal to write a bad review?

Absolutely, as long as your review is honest and based on your personal experience. Freedom of speech allows you to air your grievances, provided it doesn’t involve false accusations or defamation. Be factual, fair, and respectful while expressing dissatisfaction.

How to write the perfect review?

Writing the perfect review involves balance. Discuss both positives and negatives of your experience. Use specific examples and personal anecdotes to give your review a unique touch. Be concise, clear, and, above all, genuine.

What makes an excellent tour guide?

An excellent tour guide is knowledgeable , engaging, and personable. They should have a deep understanding of the area’s history and culture, be able to answer questions, create a welcoming atmosphere, and have a knack for storytelling that brings the place to life.

How to write a review on TripAdvisor?

To write a TripAdvisor review, you’ll need to log in, find the location or service you want to review, and click ‘Write a Review.’ Be specific, honest, and provide useful information for future travelers. Rating different aspects like service, value, and atmosphere can also help.

Should you give feedback directly to the guide?

Yes, providing feedback directly to the tour guide can be beneficial. It gives them a chance to address any issues immediately or improve their service. However, it’s also important to write a public review to share your experience with other travelers.

Watch these videos about tour guides

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Eat, Sleep, Wander

16 Feedback for Travel Agency EXAMPLES

The Travel industry relies solely on good reviews and writing them one is crucial. So, to make it easy for you in reviewing them, we created 16 feedback for travel agency examples that you can copy and paste or use as inspiration for writing your own.

Legend for Feedback for Travel Agency:

• Agent name – AN
• Travel agency – TA
• City name – CN

01. Great Experience with (TA). one of customer service agent who’s name is (AN). She is help a lot to get best deal. I found very easy the way she gave me all information for book my flight. I very strongly advise other traveller to use (TA). its very friendly and easy to use. Thank you very much.

02. This trip was incredible, from day one our tour guide was amazing .. caring and very knowledgeable.. the actual your was also incredible.. thanks everyone who made possible this unforgettable experience!

03. This is our favorite travel agency . Except the long wait they have Outstanding customer services at reasonable prices. Thank you for easy booking with flights and hotels. Great deals, and honest services. Highly recommended to everyone.

04. We have been buying our airline tickets here since 1998. Great service oriented group, outstanding prices that can’t be beat, just keep me and my family and friends coming back year after year. They even call us when there are specials! What more can you ask for? Thank You (TA) for helping me create wonderful summer memories!

05. We booked a trip to (CN) with (AN) and he was awesome. He handled our entire trip from flight, to rental car, to hotel to shows. It was so nice to pass that responsibility to somebody as competent and timely as (AN). He was also there for us the entire time to handle questions and deal with travel logistics. We have also used for last hotel needs and he always comes through! Highly recommend!

06. (AN) gave me the best experience with (TA). He is very knowledgeable and helpful with everything I wanted to know and learn about my trip! He also found different fun excursions we could do while we are there. He answered me in a very fast timely manner with all my questions and concerns I had. Planning my trip was a very smooth process because of (AN)!!

07. (AN) was such a blessing in our vacation planning! We had originally planned on going somewhere else and I’m so thankful that (AN) was able to step in to help us create the best vacation possible. He was always very helpful no matter what.

08. Thank you (AN) for booking my car rental in (CN). Your pricing beat out “low cost” and rental companies self-service websites. Not to mention the no hassle, no fee change in my dates for renting. I will be using you for future travel and rental booking.

09. (AN) and her staff are wonderful to work with. Always on top of the travel requirements, bookings and all the sundry details that were communicated to us in a timely manner. She made all the preparation for our travel needs easy and we felt reassured that all was taken care of.

10. (AN) at (TA) is the best corporate travel agent I have ever worked with. From a customer experience perspective, her service is superlative. She is the most responsive agent I have ever worked with (by far), and she makes every transaction 100% stress free. Thank you, (AN)!

11. (AN) is the most responsive, knowledgeable and personable travel advisor we have ever dealt with. We have traveled the world and plan so many more trips and would do so with complete confidence having (AN) advise us.

12. (AN) at (TA), has been handling my travel for many years. She is the best travel agent I have ever had the pleasure of dealing with. She pays attention to every detail. I always know that I am in for a wonderful adventure when she plans a trip for me!

13. (AN) of (TA) is very knowledgeable and has taken care of each and every request we have promptly and efficiently (AN) knows the business extremely well and has helped us navigate through this past year. He handles all situations professionally.

14. We have been working with (AN), our travel professional, for the past 3 years in cruise planning. We have had several booked and cancelled through 2020 and 2021. Now hoping that booking for 2022 will proceed. (AN) has been very courteous, professional, timely and accommodating in all our dealings. I would highly recommend.

15. Our agent is (AN). She is the best. Best service, best deals, and very knowledgeable. We cruised Polynesia, Europe, Australia, the Caribbean, and other destinations with her. Highly recommended.

16. (AN) of (TA) in (CN) offers superior service, attention to detail and much more for your travel pleasure. My favorite travel agent!

More feedback for travel agency are coming soon…

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Writing Great Travel Reviews

Travel Reviews Tips for writing great travel reviews

Taking a trip can be very expensive. For most people, going on a vacation is a luxury earned through hard work and saving. We look forward to using up our vacation days from work to head out to somewhere relaxing, exciting, or exotic. Everyone wants to spend their time and money wisely and have the best possible experiences.

When booking your travel plans, one of the first things you probably do is check the online reviews of hotels, restaurants, and attractions you are considering using while on vacation. Customer experience travel reviews will assist you with your trip planning, add impact to your travel itinerary, and help you make better choices.

However, the key thing to remember when you look at travel reviews is that they are very subjective, and it is essential to dig deeper. Not all is as it may appear, and not all travel reviews are helpful. It is important to know how to write travel reviews that other travellers can rely on to get value.

Sharing is Caring

So, before you get on Google, TripAdvisor , Hotels.com , Yelp, Trustpilot, or any other review website, here are some tips to improve your review and make it more impactful for future travellers like yourself.

What makes a good travel review?

• Specifics – the more details, the better.
• Context – so people can understand how your experience may affect them.
• Service – share your experiences – the good, the bad, and even the average.
• Fairness- be honest but fair. Remember, there are real people behind these businesses.
• Tips – sprinkle a few tips and recommendations to improve other travellers’ experiences.
• Photos – give people an example of how things look to describe your experiences better

Things to not do in a travel review:

• Do not use profanity, insults, or bigoted remarks (never do this)
• Do not be overly critical. Harsh reviews can do real damage to a business.

For more travel advice and tips, check out our Travel Resources 

Tips for writing your travel reviews

Before typing a travel review for a tourism business, check that you’ve got the right company. I have seen many reviews on Google, TripAdvisor, etc., that were not even for the business they were writing about.

• I have written a review for a company that was incorrect. Context: there were two hotels a short distance from each other with the same Brand Name. I selected the incorrect one and wrote a lengthy review for a hotel I never stayed at. Luckily it was a good review. • On the reading reviews side, I almost did not book a specific hotel because when you google it, the headlines for reviews are “bed bug infestation”. The negative reviews were numerous, and each was worse than the last. However, when I left Tripadvisor and checked Google MAPS, I noticed a ‘motel’ with a similar name (based on the neighbourhood) to the ‘Hotel’ that got all these terrible reviews. This situation is very unfortunate for this hotel – but I booked it, anyway – and we loved our stay (no bed bugs found).

I admit – I am a bit old school because I always carry a tiny notebook when I travel. I use this to note where we ate, what we ate, where we stayed, attractions we visited, etc. This way, I have more details for writing my travel reviews before I forget. Typing or taking notes on your smartphone will work just as well.

When to Write Your Travel Reviews

Write your review as soon as possible. This way, your experiences are fresh in your memory, and there is less chance of forgetting what you have experienced. Writing and posting your review as soon as possible will let others who look up reviews see a more current one, not something that happened months or years ago. Many things can happen in 6 months, a year, etc., such as renovations, change of ownership, staff, menus, services offered, etc.

Length of your Travel Reviews

How long your travel review is, is entirely up to you. However, one line is not worth posting. There won’t be enough context to be of use to anyone. Too long, and people may not get through it all due to short attention spans. Use complete sentences with enough detail to describe your travel experiences well.

For the best impact, try using catchy single lines in your title and text that the business can use on their social media as an example of the reviews they received.

Contextualize

When you are writing your travel reviews, offer context and details. Context is so important to help others fully understand the situation. If you provide details about your experience, you can help other customers to identify if this is a one-time occurrence or a pattern. What happened to contribute to your concerns? Was your meal late because the restaurant got slammed due to a significant sporting event on TV? Was your room at the hotel not ready when you went to check in because of staffing shortages?

I always indicate in my travel reviews the particular day (and time, if necessary) that I visited the establishment. Dates are essential for your review’s relevance and timeliness but also provide critical context. I also post images of the receipt for restaurants so they can identify servers, tables, items ordered etc.

We all know prices change, and when booking travel products such as hotels, car rentals, etc., prices can vary greatly depending on when and where you book. However, I believe sharing what you paid, even if generally speaking, can help to give your travel review more value. I typically share prices at restaurants because I feel this is one area people want to know if it is worth going to. The food may be great, delicious, addictive, etc. – but if it is out of someone’s price range, that won’t be very useful. Also, they may want to splurge if the food is really good.

Honesty & objectivity

Write honestly about your experiences. Do not allow emotions to cloud your review. If you had a negative experience, take some time to calm down, take a step back and write about your experience more objectively. This is why taking notes is essential.

Admit fault

Suppose you did something that led to a negative experience – ‘fess up. You, too, have a role in these transactions. For example, did you take a boat cruise or whale watching, arrive late, and then get a terrible seat (or no seat)? Well, this could have been avoided if you were punctual.

Take Photos

Photographs are a great way to provide additional details related to your experience when writing a travel review. My recommendation is to post as real-to-life images as possible. Try not to edit – unless you need to improve lighting or focal points. Photographs you have edited within an inch of their lives can distort the accuracy of what the image intends to portray.

Do not include other people in your photos.

When you write travel reviews, go beyond the basics, and offer more specific details on the overall experiences. Topics like parking, noise, conveniences, amenities, room size, comfort levels, fees, pet policies, etc., are all vital information to include in your review. Let people know specifics that set this place apart (good or bad).

There is nothing worse than choosing a restaurant based on great reviews – only to find it impossible to park nearby. Does the hotel charge a resort fee? Are there Parking fees? Do they offer covered or out-in-the-open parking? Was it easy to make a reservation or get a table at the restaurant? Does the restaurant have a patio for dining? Does the hotel have unique systems in place for differently abled people (ie, flashing lights for when someone knocks on the door)?

Mention pet policies to help others who like to travel with their pets for Pet-Friendly Travels.

Customer Service

If you experienced exceptional customer service at the establishment, do not be shy about mentioning that person by name. While this may be standard across the business, it may also be very exceptional, and either way, that person deserves acknowledgement. We were once greeted with bubbly on our fantastic patio with a view when we stayed at the Hotel Gaudi in Barcelona.

Words Matter

Your choice of words and phrases in your review can be very impactful. Use great adjectives to describe your experience. Describing your experiences in detail, using terms, comments, and words that mean something – will help paint an excellent image in the reader’s minds. Avoid using harsh or absolute words in the title of your travel review. Whenever I see reviews with words like never, always, or disgusting to describe an experience, I immediately move on. I will only continue to read such a review for the potential ridiculousness that it is likely to contain.

Beware of going to extremes in your travel reviews

Try to avoid writing scathing one-star or ultra-negative travel reviews. In most cases, this says much more about the reviewer than the business they are reviewing. People who write scathing reviews express anger at a situation they may have overreacted to. I am not saying that every experience will be a 5-star or stellar experience, but I have rarely experienced any problem worthy of a 1-star review.

These reviews hurt businesses and can ruin a reputation for something that may have been easily worked on by having actual conversations with the establishment and checking your entitlement at the door.

Some examples of extraordinarily unnecessary and harmful reviews that I have come across when searching businesses:

• “They didn’t update their hours online- after we drove all the way there – they were closed” 1 star. • Hotel in the French Quarter 6 months after Hurricane Katrina: “Hardly any staff, room cleaning not happening every day. and there was a musty smell” 1 star. This travel reviewer is not considering the people displaced during the hurricane, the flooding, etc. • “The Coke machine was on a different floor – 1 Star”. I have seen many reviews like this that also refer to ice machines. • “The beach at the resort (in Cuba) had seaweed washing up on the sand, making it impossible to swim in the ocean”. – 1 star. As if the hotel can control this?

Conversely, an overly optimistic, gushing, glowing five-star travel review may also have the appearance that the reviewer was offered some form of compensation in exchange for a positive review.

Proofread before submitting

Before you submit your travel review to Google or Tripadvisor, be sure to proofread it. Check for spelling and grammatical errors, check for the accuracy of the information, and do not use all caps (portrays anger). It doesn’t have to be a masterpiece;  just a well-written and honest review offers insight, perspective, clarity, and thoughtfulness.

Final thoughts about writing a travel reviews

When you write a review, always remember to be fair and kind. Your goal is to let others know the type of service, quality, amenities, etc., they might expect when they visit. It should not be used as a source to get out anger and frustration – or to destroy a business’s online reputation. Before you write a review – take time to think about what you are going to say. Do not fly off the handle in temporary anger.

Review Bombing:

In recent history, we have seen an uptick in mean-spirited, harmful, and highly negative reviews and social media backlash towards businesses for some reason or another. Some people disagree with political views, have hateful opinions, racism, or for supporting marginalized groups, and use this as an excuse to spew hate. Review bombing and spewing hatred and similar actions are unacceptable behaviour. If you have ever participated in ‘review bombing’ – it doesn’t have the effect you hope it will – it more often backfires and has the opposite effect.

We need to be more accepting and tolerant of others – and BE KIND. 

There are real people behind these businesses. If you have a real issue – deal with it in person, face to face, not by airing grievances and anger that could harm a small business.

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Adventurer, gastro-tourist, avid road tripper, and butter tart aficionado. Exploring the road less travelled and the adventures that exist for all to see if you open yourself up to new possibilities. Greg and his husband Nick are residents of Guelph, and their greatest joys in life are exploring the world around them. Road trips with no real destination are a favourite past time. Get off the beaten path and discover somewhere they have never been before. Sometimes the best vacations are the ones you don't really plan. Life is about the journey together and not the destination.

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Hi Greg Bellefontaine As a tour operator with years of experience, I found this article on writing great travel reviews incredibly insightful. Your emphasis on specificity, fairness, and context aligns perfectly with what we strive for in providing valuable feedback and recommendations to our clients. I particularly appreciated the sections on accuracy and the importance of offering constructive and detailed feedback without resorting to extremes. Your guidance on balancing honesty with empathy is crucial, and it’s something I will definitely emphasize in my own reviews and advice to travelers. Thank you for sharing these thoughtful tips!

Best regards, Mustapha

Thank you for your kind words. Reviews can make or break a business.

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How To Write A Review About A Hotel, Tour, Or Trip You’ve Taken

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We bet that when you choose a hotel to stay in, even for a few days, you automatically open the reviews section to make sure the place is sound.

Online reviews are beneficial for travelers and property owners as well. Tourists get information that helps them in the decision-making process. Owners can understand what they do well and what they have to improve. By writing a good review after your trip or tour, you would support other tourists. If you are not sure whether you can write a good review in English, apply for a professional writing service . Skilled writers would gladly edit or write for you any text from scratch for an affordable price.

If you need some ultimate advice on writing a good review about a hotel or a trip, read the text below.

Summarize clearly

Keep your review informative and laconic. Consider that you are not sharing your impressions but giving facts and arguments. Each point you enclose must be approved. Do not be too dramatic or emotional even if there was something terrible in terms of the trip. When you write a review, you need to stay detached and summarize the essentials. Your review must help people understand if it is worth attending the same trip or staying at the same hotel.

Share useful hacks

Try to give your audience valuable details from your experience. For example, if you experienced excellent service from a particular person, provide his or her name. If you know a great coffee place or restaurant nearby, you can share the name and address, etc. Share the positive experiences as well as the negative ones to be objective.

Add photos you took

By enclosing good quality pictures you made with your smartphone or professional camera, you would make your review sufficiently brighter. Let people understand your points better by highlighting the main peculiarities of the location or experience with good pictures. The general rule for images you select for a review is to keep them detailed. For example, people would not be interested in your selfies; you had better show them the architecture and interiors of the hotel.

Do not hesitate to review

You should do your best to write the review quickly; at least you can start by recalling all the trip details. Moreover, people are likely to read about someone’s recent experiences rather than about something that happened years ago. Besides, the modern world changes super-fast. And the information you provide about a location or a hotel might be subject to change as well. If you want to make a review valuable and meaningful, we recommend proceeding with writing immediately during the trip by taking notes.

Edit your text

If you want your review to be accurate and valuable, take care of spelling, grammar, and punctuation. You would require reading the text at least once and take away repeated words, mistypes, etc. It would help if you used some of the online tools that help with grammar and punctuation proofreading.

We hope this advice is helpful. We wish you good luck!

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Out of Your Comfort Zone

The art of backpacking & adventures to get out of your comfort zone – tips and advice, 7 tips on how to write travel reviews that engage readers.

Last Updated on July 17, 2024 by Lohanna Reis

Traveling is one of the more fascinating hobbies that people can have. No matter what profession you have or how much money you earn, traveling is affordable for anyone, whether you are willing to live in a luxurious hotel or a simple hostel. 

Before traveling, many people tend to read different travel blogs and reviews to choose the country they would love to visit first and find out more details about journeys there. However, not all travel reviews are really interesting due to poor quality content and the selection of inappropriate subjects. 

In this post, we have prepared the pro-tips that will help you write engaging travel reviews and make your trip even more bright and more memorable.  

The structure of travel review 

Before diving into the specifics of writing travel reviews, we would like to define the proper structure for this type of review. We are not talking about the precise structure, like this heading and that paragraph. It is about what content it has to include and what information will be valuable for your readers. 

  Each travel review needs to have answers to the following question which are supposed to be common for blog followers: 

• What—what knowledge and peculiarities of the certain country you have learned  and which will provide value to your readers; 
• Who—who will be the best companion for your readers in one or another country, should this trip be with your soulmate, entire family, or on your own; 
• When—what time of the year is the best to visit certain countries including the prices on tickets, apartments, food, and so on; 
• Why—name the main benefits that a similar trip can bring to your readers, however, you should tell about positive as well as negative situations during your journey. 

Tips on how to write involving travel reviews 

• Explore the location before buying tickets 

You must have probably seen numerous episodes of TV travel shows where the hosts visit the biggest and smallest cities and villages in the world. They tell about its history, nature, people, culture, traditions and so on.  

But you should remember that the words can be much brighter than the reality. So, instead of watching travel shows, we recommend exploring the place you are going to visit soon, especially if this is unpopular with tourists.  

Get to know what documents you need to create in advance, what currency they use, and how much money you need to take to feel comfortable. Also, search for the hotels and hostels where you could stay and book them ahead if possible.  

The culture and history you will have from the native citizens, but all the details we counted are important to make your trip safe and actually real. This preparation is important as you are flying there to explore the area and write a travel review.  

You will have no time to deal with apartment booking, car renting, document creation, and so on. You should have all of it done in advance. 

 Moreover, it is also a good way to find out whether this place is worth visiting and whether you find anything fascinating to display in your future review.  

   2. Be familiar with your readers 

Overall, the selection of the place you are going to visit almost completely depends on the preferences of your target audience. This factor also defines the way of your future trip, like would it be a luxurious journey visiting the most popular and expensive hotels or would it be a cost-efficient trip with numerous tips on how to save your money.  

If you know your readers very well, then it won’t be a problem for you to select a country, or a city and create a journey plan which they will definitely approve of. If you are a newbie in writing travel reviews, then you can simply ask your current readers what type of content they will be interested in like the country, culture, hotels, and so on. 

   3. Think of high-resolution photos and videos in advance 

Good-quality and engaging content is great as it shows your writing skills and ability to display your outlook on this work in publications like on writing service Writing Judge .  

But it is not enough for modern travel blogs to be popular and attract readers. Along with writing a blog article, we suggest you take high-quality photos and videos of each of your journeys.  

Foremost, it will enhance the effect of presence and your impressions from the trip. Secondly, visual content always engages readers more and gives them the opportunity to dive into the world of another country far from their homes.  

   4. Provide readers only with true information 

The main purpose of all travel blogs and shows is to show their followers true information about the country and place they are visiting. Well, you won’t get paid for hiding the disadvantages, for sure.  

You need to show everything possible about the place you are at—their people and behaviors, their lifestyles, level of living, important laws and rules. The information should not always be nice and pleasant to read about.  

There are numerous countries where there are thousands of tourists every year. But the local citizens live really poorly and their life level is supposed to be low. Most tourists don’t really care about their lives, as they are having a vacation, and that’s it. Talking about the travel reviews, your task is to show the overall picture of the country or city, including the pros and cons.  

   5. Show the prices 

Prices are not the last thing readers are curious to know for travel blogs for many reasons. Some think that traveling is extremely expensive, and they cannot afford any trip anywhere. Thus, you can show how to save money on various things during traveling and what countries are affordable for any trip budget.  

On the contrary, you can also show your readers that real prices in countries and cities which are supposed to be quite cheap are not always true. Type prices about everything you buy and use—tickets, apartments, meals at the cafés, goods in the supermarkets, drinks, entrances to outstanding places, and so on.  

Based on your experience, your readers will be able to avoid unnecessary expenses during their journeys.  

   6. Provide additional guide tours to your articles 

Commonly, articles include general information about your trips. Even if it is a long read and contains 3000-5000 words, it still cannot cover each detail that has happened to you during the previous vacation. By the way, people don’t really like reading really long articles, as they get tired or bored very quickly. 

 That’s why you can create guide tours where you collect all useful and safety tips that will come in handy for your readers if they decide to visit the same places. It shouldn’t be just plain text.  

We recommend creating different diagrams and graphs telling about cuisine and nice cafes, affordable apartments and websites where readers can book them, prices to tickers and what season is the best to visit in one or another country.  

   7. Share your personal feelings and emotions 

When writing a travel review, who will engage your followers to read it till the very last word, tell more about emotions during the different moments in your trips. Of course, you need to include the overall information about the place you are visiting like statistics, number of citizens, languages, and so on.  

But this is not the main reason why your readers follow your blog and wait for your new posts. They want to read about your thoughts related to different areas, your personal experience, and what feelings you had in different situations during your journeys. They are ready to listen to you and share your outlook, that’s why they like your content. 

To conclude 

The pledge of an interesting travel blog and reviews is in its diversity and ability to express its own feelings and emotions. You shouldn’t be afraid to express what you think of the places you visit, even if your thoughts don’t correlate to other famous travel bloggers from the custom writing service Best Writers Online . Just be open and sincere in your travel reviews, you will surely attract many new readers to your content. 

Planning your next trip?

 Already reserved your hotel or hostel? If not, our article with The 6 Best and Cheapest Websites to Find & Reserve Accommodation can help you out. You’ll also find some promotions and discount codes .

 Still haven’t booked your plane ticket and want to save big? Take a look at our page with 16 Tips to Save on Flights where you’ll also find the 4 best websites to buy your plane tickets. 

And finally, will you need to rent a car during your trip? Then surely our page with The 5 Best and Cheapest Websites to Compare and Rent Cars Around the World will help you choose the best rental car and find a good deal.

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• How to respond to Tripadvisor reviews (with real-life examples)

30 July, 2021

With over 1 billion reviews and traveller opinions on Tripadvisor, there’s still plenty of info for any travellers wanting to relieve their pent-up travel passion – and there are also plenty of examples of how (and how not) to respond to Tripadvisor reviews to get you back in the groove of managing your online reputation.

We scoured Tripadvisor for some brilliant (and abysmal) traveller reviews and then analysed these reviews, along with the management responses. As usual, there’s plenty to be learned from these examples of responses to reviews.

How to respond to good reviews, with examples

Responding to a good review is so easy, some even wonder if it’s worth doing. The reviewer was happy, so why spend time on these reviews? The answer, as always with online reviews, is twofold. Firstly, the reviewer took time out of their day to share feedback about your business, and, in the case of a good review, promote it to others. It’s common courtesy to thank them, and it will further nurture the seed of loyalty the good experience has sown. 

Secondly, this reviewer isn't the only one reading your reviews and responses. The way you respond to reviews, whether they are good, bad, or a bit of both, gives your potential guests, the ones browsing Tripadvisor (and other online review sites) an indication of the kind of interactions they will have with people at your establishment. 

Responding to a good review is quick and easy, and there’s a flop-proof recipe: 

• Address the user by their chosen username (if you’re using online reputation management software and are able to link a review to a guest profile, be careful not to use their real name by accident)
• Thank the reviewer for taking the time or making the effort to write a review
• Reiterate one key point in the review for the benefit of other readers
• Invite the reviewer to stay again
• Sign off with your name and job title

Although it’s tempting, don’t just copy the same response for all good reviews. This comes across as impersonal and insincere, and can even undo some of the positive impression given by the reviewer.

Example: good response to a good review

What Pandemic?

When you visit Crete and particularly Elounda Heights, for the most part, it is hard to believe the current pandemic is upon us. This is because of the welcoming, accommodating and genuine wish by everyone to make your stay as Normal as possible.

At no point did we feel in the slightest bit uncomfortable, unsafe or reminded of the woes going on worldwide (save for the constant news feed on the pool bar TV). Okay, so all the staff wear masks as mandated, but even though you cant see their mouths, you can tell by their eyes and actions that they are pleased to see each and every guest.

The standards of accommodation, food and cleanliness are as good as ever. In fact their standards are normally so good that it would be hard for them to do much more.

Natalia, Kostas and all the team are going a fabulous job in the face of these unprecedented challenges. We enjoyed our stay as much as ever, and probably more as we thought at one point we wouldn't get to go. Having moved our stay from July to August we were lucky enough to get our holiday at our much loved Elounda Heights.

To those of you dithering over going this year, I say do it. If you can afford to take two weeks more off work when you get home thanks to our idiotic government, or are retired, just do it, you won't regret it.

Date of stay: August 2020

Trip type: Traveled as a couple

pool heights, Ιδιοκτήτης at Elounda Heights (Adults only), responded to this review

Responded October 11, 2020

We are incredibly grateful that you took the time out to leave us a 5-Star review! We take pride in knowing our customers are happy with their experience in spite of the situation. Thanks for your support, we really appreciate it! Looking forward to seeing you again soon,

Regards, Natalia & Kostas.

Read on Tripadvisor

The review is glowing, so it’s hard for management to get the response wrong, but Natalia & Kostas get it particularly right with their succinct reply. They address the reviewer by their username, and reiterate that the review was 5 stars, and that guests are happy despite “the situation”. 

Their gratitude for both the review and the custom seems sincere, and as an added bonus, the response is well-formatted, making it easy to read. Although they don’t include their job title, from the context of the review readers will have no doubt that the people at Elounda Heights put guest experience first. 

More examples of good responses to good reviews:

Example: average response to a good review

Excellent response to COVID-19 pandemic

Had the privilege to stay at Lamon Guesthouse during the COVID-19 pandemic as an essential worker.

I felt at ease with my choice of accommodation from the moment my booking was made. Management professionally requested all documents to prove that I am essential and also provided me with a thorough safety protocol to follow for the safety of their workers and myself.

Upon arrival I received a sanitized key for a clean and beautifully decorated room. The bed was amazing and made for a great night's rest after a long day of travelling.

The gardens and grounds still look beautiful and very well kept for autumn. Felt at ease parking my car directly in front of my room in a safe spot.

The braai facilities and provided braai pack truly gave me the "home away from home" feeling. Delicious and wholesome.

I would definitely recommend Lamon to anyone passing through Kroonstad on business or for anyone in need of a lovely weekend away from home after lockdown.

Date of stay: May 2020

Trip type: Traveled on business

Elana Jansen van Vuuren, Owner at Lamon Guesthouse, responded to this review

Responded May 29, 2020

It is a challenge hosting essential workers during the Covid 19 period.

We really appreciate your positive feedback and input during your stay.

All the best.

This management response isn't as polished as the first one, but considering the struggle that this hotelier and many like her are going through, the authenticity seems appropriate, and she does remember to thank the guest. 

Another example of an average response to a good review

Example: bad response to a good review

Great stay - July 2020

We stayed here in late July and given the circumstances (covid restrictions) have no complaints. We booked it as a last minute getaway after losing our planned holiday due to the pandemic, and are very glad we did.

Room was a decent size (Triple standard) it was clean and the bathroom had a good powerful shower and the view from our balcony was excellent - see the photo.

The only very tiny issue was the noise from the air conditioning at night although it's not really sleep disturbing once you get used to it.

Staff were hard working, attentive and very courteous, they took the time to speak to you and answer any questions you might have.

Drinks were of the usual "all inclusive" standard, with some cocktails included. Ice-cream from the pool bar was also available on this package.

Food was typical buffet style, and due to covid regs the staff were serving from behind screens and wearing gloves. It was all well prepared and a decent variety, with themed foods on certain days. (see photos) If you were taking a trip then a packed lunch was also available as long as you asked at reception the day before.

The pool area was satisfactory, sunbeds had been removed to accommodate social distancing so you had to be up fairly early to *ahem* reserve yours with the obligatory towel, but that's all part of the fun.

The pool itself is a good size with plenty of room for everyone. There's a section for kids and the deep end is about 3.9m, however diving is discouraged. flip flops or sandals are a must though as the decking gets too hot to walk on, once the sun gets on it.

The terrace was thoroughly cleaned every morning, all surfaces swept and wiped down.

The beach is a 5 min walk from the front of the hotel, but it isn't the most amazing that we've been to. It's quite narrow and stony underfoot. You can hire a car from the hotel if you need to, and with Corfu being small it's worth doing so and heading to another area for swimming. We took a day trip on a boat (Magdalena) which was great fun can be booked from an office a short distance away. Turn left from the gate and about 400m along on the same side of the road.

Bus to Corfu town was 1.5 Euro and 20 mins.

Airport was 35 min transfer.

I think given the current restrictions, Magna Graecia was doing their job very well. We got a good deal for our money compared with other hotels we looked at.

Would we stay again ? Possibly.

Date of stay: July 2020

Room tip: Rooms 201 - 210 face the sea. They are over the bar area, but soundproofing does the job.

Management response:

Responded August 5, 2020

Thank you for your fair comments. We are delighted you had a comfortable and pleasant holiday stay in our hotel. It will be a pleasure to have you with us again in the future.

Amazingly, this hotelier doesn't even seem to have read the detailed, helpful, positive review left by their guest. There's no mention of the various services and experiences the guest mentions, they don’t use the guest’s name, nor their own, there’s no indication that the response was even written by a human being. All in all, the guest has done far more for the hotel’s online reputation than whichever anonymous staff member copied and pasted this response into Tripadvisor. 

Download a free checklist to help you optimise your TripAdvisor listing

While using a template will save you time getting your management responses going, you should always customise the template to show you have read and appreciate that specific guest’s feedback. 

Another example of a bad response to a good review

How to respond to mixed reviews, with examples 

A review that offers both praise and constructive criticism, while not quite so nice for the ego as a glowing review, is arguably far more valuable, and more important to respond to. 

The way you react to a mixed review will dictate whether the guest, and all those reading the review, will focus on the positives or the negatives mentioned. It will also give guests a clear example of how you handle criticism and challenges – something that will be very important if anything goes wrong during their stay. 

The formula for responding to a mixed review is similar to a good review, but with one extra step: 

• Address the user by their chosen username 
• Thank the reviewer for writing a review
• Reiterate one key positive point mentioned in the review for the benefit of other readers
• Acknowledge where the experience fell short for the guest, and explain what you have done or will do to ensure it does not happen again 
• Sign off with your name and job title (remember that the person responding to reviews should be someone with enough authority to ensure feedback is acted upon)

Example: good response to a mixed review

Odor in Room

The staff was accommodating and friendly. The grounds were clean and sanitary. For the most part, we felt comfortable in Covid-times. Unfortunately, all of this was over-shadowed by the odor in the rooms. Our original room smelled like cigarette smoke. The staff was accommodating and moved us to a room two doors down, but still, there was an odor. The odor attached to our clothes and negtviely impacted our vacation.

Date of stay: December 2020

Guest Services, General Manager at Hyatt Regency Aruba Resort Spa and Casino, responded to this review

Responded December 28, 2020

Dear Paul J,

It was a pleasure to host you during your recent trip to Aruba. Thank you for taking the time to share your feedback. While we are delighted to hear you enjoyed the hospitality provided by our team, we would like to apologize for not meeting your expectations in regards to your rooms. Please know we value our guests’ feedback and your comments have been shared with our team so we may continuously improve the guest experience. We would love to offer more personal apologies and invite you to forward your contact information along with a convenient time to reach you to [email protected].

We would love the opportunity to exceed your expectations and would like to invite you back to the resort very soon.

Warm Regards,

Gabe Castrillon

General Manager

Although not entirely perfect, this management response does tick the basic boxes. It’s from someone with enough authority to make changes if necessary (the General Manager), and they sign off the response with their name and title. They also thank the guest for their review, and reiterate that the guest found the team hospitable. 

They also apologise, and reassure the guest that their feedback has been shared with the rest of the team. Some more concrete solutions to the problem of the unpleasant odour, and a more personal tone may have been better, but overall it’s a polite and professional response and on-brand for a large hotel chain.  

• Another example of a good response to a mixed review
• Another good response to a mixed review

Example: average response to a mixed review

3 nights July 2020 (covid restrictions)

We stayed 3 nights and the resort accommodation and environment is stunning with its own private beach. We stayed in a rainforest chalet and had many monkey visitors on our balcony (keep the doors closed). We took advantage of heavily discounted rooms during the restricted movement control order period. The amenities such as spa and bar were closed. The pool and beach were open. We ate once at the dayang restaurant but food was not very good. We didn't try the Thai restaurant which was also open. We went to a harbour nearby for dinner but only one restaurant was open. The final night we took a taxi to cenang beach for a meal. Overall its a lovely resort but felt the restaurant could have been better with faster service. Unfortunately there are very little options nearby for alternatives.Show less

Trip type: Traveled with friends

Responded October 9, 2020

Greetings from Berjaya Langkawi Resort!

Thank you for your stay with us and for sharing your experience with other travellers.

We are so glad you found our hotel a good place to stay. Our location is definitely one of the things we are very proud of about our resort. We are so lucky to have a property nestled in the heart of rainforest sanctuary and a very strategic location that brings our guest just a few steps away from utmost boundless views of emerald waters and green-cushioned mountain.

On your comments about food and services, we have brought this to our culinary team for improvement. Thank you for staying with us and we hope that you will consider us for your next trip

The response here isn’t terrible, but like many of the mediocre and poor responses, it doesn't seem as though management actually read the review they are responding to. 

On the plus side, they thank the guest for their review, and for choosing to stay at the resort, and invite them back. They also acknowledge the guest's criticism of the restaurant, and say they will improve. 

However, the obviously promotional paragraph about the resort’s location, while well written and quite enticing, seems out of place, and doesn’t refer to any of the specifics of the guest's review. The response also doesn’t use the reviewer's Tripadisor username, nor is it signed off by anyone at the resort.

Example: bad response to a mixed review

Lockdown business stay

Spent a night at this hotel for a quick business trip/meet. Myself & my colleague where part of about 10 guests that were staying at this establishment on this evening.

Friendly staff

Clean Rooms

Effort made to serve us take away breakfasts

Noisy aircon that disturbs sleep

Very small rooms

Date of stay: June 2020

The_CLHG_Team, Public Relations Manager at Road Lodge Richards Bay, responded to this review

Responded July 2, 2020

Thank you for staying with us and for the constructive review. We look forward to having you stay with us again soon.

While the content of the management response isn't wholly objectionable, it does commit several cardinal ORM sins. Firstly, it’s from an anonymous team member. Whether the review is good, bad or indifferent, responses should always be from someone with a name, and preferably with a title that indicates they have the clout within the business to make the changes suggested by the reviewer.

The anonymous “Public Relations Manager” also doesn’t give any indication that the specifics of the feedback have been taken on board, or that anything will be done about the noisy aircon. Overall, although they managed to thank the guest for their review, and invite them to stay again, the response comes across as impersonal and insincere – not qualities you want to be associated with your business. 

While the text of this review is clearly mixed, the bubble rating given was 4 out of 5, could management have just posted in the standard review response template without even reading the review? One shudders at the thought...

How to respond to bad reviews, with examples 

Getting a bad review is dreadful, no matter how experienced and thick-skinned you are. When it’s warranted, it’s devastating to know that despite your best efforts, you've failed a guest, when it's not, it's infuriating to see people who have taken advantage of your hospitality besmirching your good name with impunity.

Find out why you should never try to block a bad review

But, bad reviews are where your management responses matter the most. Your response is an opportunity to turn the reviewer’s opinion around by showing that you do care about their experience and will do what you can to rectify the problem. It’s also a chance to show anyone reading that you’re able to find solutions when things go wrong, accept and act upon constructive criticism, or politely and professionally tell your side of the story when faced with chancers and slanderers.

"With the manager response tool, the last word goes to the business owner which really is a huge benefit. So I would always suggest businesses view critical feedback as an opportunity to thank the reviewer for their feedback, use it as an opportunity to improve and also to actually attract more business – we know, for example, that thoughtful management responses can actually increase future bookings, so there’s really nothing to lose! — Sally Davey, Head of Industry Relations at Tripadvisor

When responding to a poor review:

• Step away if necessary. Stand up, get some tea, cry in the cold room, do what you need to do to make sure your emotions don’t end up on the internet
• Address the reviewer by their chosen username 
• As hard as it is, thank the reviewer for taking the time to write a review
• Take responsibility for where the experience didn’t meet guest expectations, and apologise sincerely (without using the word “but”)
• Outline what you have done or will do to ensure it does not happen again 
• Sign off with your name and job title (the more authority the person responding has the better, especially in the case of negative reviews)

Example: good response to a bad review

Disappointed in Cabin's maintenance

Our visit was Monday, October 26 through Thursday morning, October 29, 2020.

Although Cabin 4A Heavenly Haven was adequate, there are many serious maintenance issues that Mountain Top Inn Management should address before anyone rents this again.

We have stayed in many State Park cabins, and other cabins and condos, and expected this one to be well-maintained. We were most displeased to find so many problems. When we asked the Office about it, we learned Mountain Top Inn DOES NOT own these units, simply handles reservations. Apparently the Inn does NOT maintain them at all prior to rental, but depend on the Owners. For the price we paid for this cabin for four, we were all surprised to find so many serious issues. Again, we expected these cabins to be maintained as well as State Park's cabins.

Need at least one more Smoke Alarm. The only one is downstairs. There is a bedroom and bath upstairs, unprotected.

Downstairs bath vanity lights are a total FIRE HAZARD. They are close to ceiling, which shows burnt marks. (see photo) There is no vent fan. The vanity top needs replacing; it is marked and very unsightly, and looks dirty. (see photo)

Upstairs bathroom door will NOT shut completely, or lock. There is no vent fan, or shower.

The stair railing is completely black and filthy. We did a quick wipe as a precaution of Covid-19. We were shocked at the black cloth on the first wipe, so we wiped 3 more times, and still black. Gave up and did not attempt the left railing; too much work.

The Dining table is so sticky that our paper plates stuck to the table, every time. We solved this by using provided glass plates as a charger underneath. Even our elbows stuck. Must be something they coated it with, but really not acceptable.

And, there were only three chairs. This Cabin sleeps four and should provide chairs for four to dine. The paper towel holder is missing parts and falls down. The Icemaker DOES NOT work. Many of the dishes are chipped; should be discarded, as this is a harbor for bacteria. There are no potholders. No cutting board. Not one dishwashing cloth or towel.

The front porch was so nice, with a wonderful swing, but one more rocking chair would be so much nicer. And the back deck had nothing but splintery benches to sit on to be able to enjoy the outdoors, which is why we came to Warm Springs. We had to bring dining chairs outside for privacy, as the front porch is facing the highway. Also, the house has never been pressure washed, as mushrooms /fungi are growing on the back wall at the deck, and the front porch floor wasn't ready to enjoy.

The downstairs bedroom door will not turn and/or latch.

POSITIVE NOTES: The beds were very comfortable. The stove worked well, and the refrigerator did too, except no icemaker. The sofa and loveseat were so comfortable and we enjoyed that room very much.

The check-in office personnel, Felicia and Caroline, were very polite and helpful and we appreciated them. However, we were not given a detailed Invoice when we checked in to verify whether we wanted the Cleaning Fee charge of $75, and did not confirm if we had a pet (another $75). If we had been asked, or seen this info, we would have declined, as we planned to clean it ourselves, and we did NOT have a pet. (We rented this cabin for the 2 bedroom-2 bath, since we had 4 elderly adults). We discovered, on checkout, that we were charged $150 we did not intend to, and Management would not change this.

Mountain Top Inn is a lovely place, but we would not recommend it until Management makes sure these privately-owned cabins are maintained satisfactorily. We do hope the other cabins are not in the shape this one is.

Next time we visit, we'll go back to the State Park cabins we've stayed at many times there, and loved.

Date of stay: October 2020

Zeb Alford, General Manager at Mountain Top Inn and Resort, responded to this review

Responded November 6, 2020

I2705GFteresah, thank you so much for taking the time to share your experience with us, we truly appreciate the feedback. We strive to ensure that each one of our beautiful cabins is maintained to the highest standard, so I’m disappointed to read that may have fallen short. Please rest assured that we will do a complete inventory of the cabin to ensure that any possible discrepancies in the cabin inventory are noted and fixed.

With regard to the cleaning fee, it is listed on our website and on the confirmation email that was sent to you in last month. This fee is not optional and all cabin guests are responsible for paying it prior to or at check-in.

Thank you again for your feedback. I’m very sorry that your stay did not meet your expectations and would love the opportunity to regain your trust. Please let me know the next time your planning on visiting Warm Springs and I’ll make sure that your stay not only meets, but exceeds your expectations. Thank you and we wish you and your family a happy holiday season.

Very Respectfully,

Mountain Top Inn & Resort

Research has shown that negative reviews are likely to be longer than positive one s, and here is a perfect example of this trend. This review reads more like a report to management on the state of the accommodation than a travel review. Fortunately, the GM seems to have taken it as such, and not only responds admirably to the majority of the points raised in the lengthy review, but does so politely, professionally and patiently. 

The easy parts of writing a good response are all done right: The manager uses the guest’s username, he signs off the response using his own name and job title, and as the general manager, Mr Alford certainly has the influence necessary to affect the recommended changes. He also apologises for disappointing the reviewer, and invites them to come back and give the resort another chance. 

The manager also explains exactly what they will be doing to rectify the issues raised – a full inventory of the cabin in which this guest stayed, and the promise to fix any issues discovered. 

This review is also an excellent example of a professional but firm response to an unreasonable complaint. If anyone reading this review was about to be outraged on behalf of the guest because of the cleaning fee, the management response politely explains that this is clearly communicated in several places to guests (and does the job of communicating it once more).

Example: average response to a bad review

Avoid until up to Pre-Covid standard

Had just come from a superb stay at Fancourt and was let down horribly by a resort half open. Breakfast in a bag, a sub par golf experience with greens apparently scarified 2 weeks ago - looked like someone had taken a ploughshare to them and then sanded ion the holes - just not good enough for a premier resort course. No restuarant at all and no amenities like trips to beach etc. Thank goodness for our mates in Knysna who made our stay memorable. All said though, the staff were awesome and attentive but let down by owners and managers trying to cash in on South Africans starved of a holiday by COVID. Will taker a lot of coaxing to go back to a resort I have been to 3 times before.Show less

Date of stay: September 2020

Responded October 21, 2020

Dear Fingus

Since the reopening of our hotel in July, we have been operating on a curated basis and due to limit staff compliment and Covid precautions, we only offered guest a Deli-style self-service breakfast option and could unfortunately not open all our facilities to guest use.

We have since opened the restaurant, gym, spa and now offer guest a light plated breakfast including coffee.

Kind Regards

Pezula Resort Hotel & Spa

Although the misalignment in guest expectations and what the resort was able to deliver during the pandemic is understandable, the tone of the response is almost careless, and no attempt to acknowledge the guest’s disappointment is made. 

A better response would have apologised for the disappointment, and invited the guest back now that more of the facilities are operational. And of course, it would have been signed by name. 

Example: bad response to a bad review

Did not live up to the glowing reviews

We were looking forward to staying at Ouse Bridge House for two nights as the reviews were all so good. The team had done their best to adapt to meet Covid requirements but were perhaps over-stretched when we stayed in early September. Breakfast and lunch orders were placed in the 'magic' box to improve efficiency - a great theory, but we assume the 'magic' was what happened to the orders as we did not receive what we ordered on either occasion. The fruit and yoghurt was lovely, but anything cooked, not so much. Having ordered baked beans both days we were at a loss to receive hash brown with breakfast (not on the menu). The addition of ham to the requested cheese salad sandwich was not a welcome addition. We expected better than basic sliced bread and Happy Shopper crisps in the packed lunches.

The room was tired with much dust around the windows as was evident when they were running with condensation in the mornings. The bathroom certainly needed updating with several loose fittings (taps, towel rail etc).

For a reasonably priced stay this would have been OK, but we paid a premium that was not reflected in our experience.Show less

Responded October 6, 2020

Thank you Ennon2G[ for your review]

We are clearly very surprised to read your review and even harder to determine who you are and what room you stayed in.

The great joys of Tripadvisor - nobody has to give a name or be held accountable for the comments.

We are clearly surprised that you did not speak to us or give us an opportunity to try and look into the issues with your breakfast order during your stay - did you actually sit at the correct table?

We are very clear with our process, each table has a number which is as per your room number, this ensures that people are kept safe and sat at the same table, but often people will choose to sit where they want and if the numbers are not aligned then you will get the incorrect order.

Talking is a very very easy option, maybe I would recommend that you do this in future, as b&b owners are not mind readers.

We are all doing our best in these crazy COVID conditions to make the place safe and all I can imagine is that your orders were confused as you sat at the wrong table.

If you’ve worked in hospitality, you know that there are times when the customer thinks he’s king, but acts like the village idiot. We have all had moments when we would like to be sarcastic, snide and condescending. 

The guest may indeed have sat at the wrong table, they may have been the umpteenth person to do so, the manager may dread catching covid themselves, or having to close their establishment because one of their patrons does. The hospitality industry is stressful at the best of times, and during a pandemic, the stress has increased exponentially. This anonymous manager has reached the end of their tether, and it shows. 

Hospitality, however, is only about sincerity when you’re being hospitable. When guests begin to tip you over the edge, good hospitality requires a deep breath and a healthy dose of diplomacy (or acting).

This hotelier would probably have done better to stand up and get a cup of tea before writing their vitriolic response. It might feel cathartic at the time, but a management response preserved for eternity online in the public eye is possibly the worst place to take out your pent-up frustrations on your guests. 

Of course, the management response does give you an opportunity to tell your side of the story, and the possibility that the reviewer’s order was wrong because he may have sat at the wrong table is valuable information for anyone taking this review into their decision-making process. However, by couching this comment in condescending tones and sarcastic digs at Tripadvisor, the manager also illustrates to the reader that their temper is able to get the better of them – not a good trait if you’re in the service industry.

A note on cancellations…

As a result of the numerous unpredictable lockdowns, changing travel bans and fluctuating regulations, many trips over the course of the last year and a half have had to be cancelled or postponed. This has meant that booking policies have been thrust to the forefront of guest experience, and online reputation. In their 2021 Traveler Value Index , Expedia stated that the ability to get a full refund was the number one most important factor for travellers deciding where to go, and one of the other major deciding factors was flexible policies to change bookings.

Unpleasant experiences with cancellations, refunds or postponements accounted for a number of particularly unhappy reviews on Tripadvisor. Of course, safeguards like deposits and cancellation policies exist for a reason, and there are circumstances in which offering a full refund simply wouldn't be practical. However, even if the guest never actually ended up even staying at your establishment, your response to their review is still vitally important. 

When responding to a cancellation complaint:

• Address the reviewer by their username
• Show empathy for the traveller – not only did they not get their holiday, they also lost money
• Explain your cancellation policy clearly for the benefit of other readers
• If appropriate, offer an alternative solution for the reviewer, or explain any flexibility you have already offered – they may not have taken you up on it, but others reading will appreciate your attempt to find a compromise
• Sign off the review with your name and job title

The management response that follows is a perfect example of how to respond to a disgruntled almost-guest:

Cancellation Policy No Refunds for Overseas Travellers

The Strand Palace Hotel is happy to take your money upfront but is not willing to issue refunds to overseas travellers instead has offered a credit which they already know can’t be used by Australian Travellers due to COVID 19. Notification was provided in April 2020 to cancel the booking giving them ample time to rebook, however not willing to issue refund. Beware this hotel as they will rip you off if you need to cancel

Room tip: Don’t book this hotel

Responded September 21, 2020

Dear Wayne,

Thank you for your recent review regarding your cancellation request.

We understand that these are difficult times and it is because of this that we are being increasingly flexible with bookings and guest requests. Whilst we are not offering refunds on non-refundable bookings, we are offering credit to be used at a future time in the hope that we are able to welcome our guests back to travelling, and of course to Strand Palace. Whilst we understand that at the moment, some of our international guests cannot travel, we are offering flexible credit which can of course be used when restrictions are lifted. At this moment, we are not asking for new dates just the commitment to travel when restrictions allow this.

I do apologise that on this occasion you felt we were unable to assist in your request, I can see a change of date was offered but denied.

I hope you keep well in these unpresented times and we look forward to hopefully seeing you here at Strand Palace in the future.

Front Office Manager

Another good response to a review about a cancellation  

It might seem a thankless, time-consuming task, but responding professionally and politely to online reviews can do wonders for your reputation. In a 2015 study , 85% of Tripadvisor users said that a thoughtful response to a bad review improved their impression of the property, and 65% said they would rather book at a hotel that responds to reviews than one that doesn’t.

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• Cruise Amsterdam's canals and visit a Diamond Centre
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• Introduction
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• Day 2 AMSTERDAM
• Day 3 AMSTERDAM–HEIDELBERG, GERMANY
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How to Write a Concert Review in Nine Easy Steps!

Updated July 5 2024. Concert reviews can provide valuable experience to the beginning writer. Here are some steps and pro tips for reviews that will serve fans and non-fans alike. 

Done right, the concert review provides a valuable service. Part reportage, part boosterism, a concert review can give both fans and non-fans a glimpse of what it’s like to see a musician or band in action. A review can also validate and/or illuminate (or not) the concert experience for those who were there.

For budding music journalists (or arts reporters in general), covering a show is a fairly straightforward writing practice. Unlike an album review, say, a concert review requires no particular point-of-view, i.e. critical thinking. Nor is it necessary to talk to anyone, as one would have to for an interview/profile piece.

Using journalistic skills like research, observation, and note-taking, the writer can approach a show review  as an exercise in straight reportage.  (Of course, the writer chooses the facts and observations. So some perspective and context are involved.)  Applying these skills to a form that attracts enthusiasm more than technique immediately elevates your review above 90 percent of the others on the internet. 

Unfortunately, there are fewer and fewer paying gigs for the prospective concert reviewer. Daily newspapers only cover the biggest arena- and stadium-filling shows. Weeklies, those that survive, devote less and less space to them. Blogs and online magazines have taken up the slack, somewhat, but most can offer only a concert ticket (with a plus-one if you’re lucky).

It’s a labour of love, concert reviewing. On the plus side: experience; a ticket to a show; and maybe a life-changing experience.

On the negative side: for paying rent, you’re better off making lattes.

1. Review a show by a musician or band that you know

A no-brainer, maybe. But it does help to have at least some knowledge/interest in the subject to start. And if you enjoy the artist’s work, you may be more inspired and energized when it comes time to sit down and write the damn thing. On the other hand, don’t let your prior knowledge lull you into thinking that the reader knows what you know. As an editor for my site thesnipenews.com , I can’t count the number of times a reviewer has mentioned a song as though the reader should know it. (A quick workaround – place the song in context, i.e. by mentioning the album it’s from or if it was the first release from said album; even a one-word adjective to describe it – except “ethereal” – helps.) Also, don’t get carried away by your deathless prose. Save the poetry for your journal. Unless you’re an actual poet .

2. Do some research

You can do this after the show. But I recommend researching beforehand. You may or may not use what you learn but at least you have a few facts in your back pocket. Also do this regardless of how well you think you know the band in question. (I’ve been guilty of not doing my research beforehand and I usually miss something and regret it.)

When researching, here are a few things to look for:

• The artist’s latest release. Is it an album, an EP, a song, a video, an art installation? Find out. The show/tour is probably in support of it; check. You’ll want to be familiar with the new product if only to be able to authoritatively drop song titles into the review.

• The tour. Did the performer just roll out of the tour bus or have they been playing The Sphere for six months ? Try to find out if the show that you are reviewing is at the beginning, middle or end. Usually, if it’s the beginning or end it will be relevant to the review. Even if it’s just a random date in the middle, it might account for a lack-lustre show. Dropping this kind of info into the review is just the kind of thing to give you credibility with the reader.

• Names. Try to find out the names of everyone in the band, whether there’s an extra or replacement musician on the tour, and what if anything they play (maybe they’re like Happy Mondays’ Bez and just express themselves through, er, dance). An artist’s homepage is usually less up-to-date in this regard than Wiki or social media.

• The opener. It’s not necessary to see the opener, or to include in your review. However, I recommend catching at least the last few songs of their set. That’s when they’ll probably be at their best, for one thing. It’s also especially worth mentioning the opener if they’re a) local, b) extremely good or bad, and/or c) the Next Big Thing. You don’t want to be the reviewer who missed, say, the Strokes opening for Doves at Richard’s on Richards in 2001 because you were too lazy to get your ass down to the venue in time. Not that I know anyone like that.

3. Take notes

I can’t stress this enough. Nothing separates the amateur from the pro like taking notes, whether on your Notes app or a notepad. Do these ramblings have to be legible? No. Just the act of writing stuff down helps you remember .

For note-taking, I prefer the old-fashioned way, a lined notepad to a cellphone. Sure, it looks dorky, but it’s also empowering – like wearing a fedora with a “Press” card in the hatband. (Okay, maybe that’s not that empowering.) Whatever you decide, here are some things to note of:

• how many people were onstage? What did they play? Did they switch instruments? Was it one guy with a laptop?

• what were some of the songs played? If you’re not sure, write down some lyrics so you can Google them later. Or ask the nearest rabid fan who is mouthing the words. You don’t have to make note of all the songs, but first, last, and encore song titles should not go ignored in your review.

• were there any surprise guests? I.e., did Courtney Love show up and disrupt the set ?

• were any cover songs included? Admittedly, this is one of my favourite things about attending a show – the chance someone might play a totally unexpected cover. I especially like it if it’s obscure and I recognize it!

• what was the energy like on the part of the performer(s), on the part of the audience? Did it change?

• did anyone say anything memorable between songs? Of course not, they’re musicians. Still, including some between-song banter scores credibility points. Incorporating quotes is also another handy journalism technique that requires practice before it becomes second nature. Plus: quotes breaks up the straight-text copy and add a you-are-there feel.

• how many people in the audience? Was the show packed, sold-out, half-full? Were they begging people to come in off the streets? How is this different from the last time the same act played in town?

• Was there anything interesting/unusual about the stage set-up? I.e., video projections, go-go dancers, an office chair for the lead singer to sit in?

Pro tip: never mind about the sound. No one cares.

4. Arrive early (but not too early). Stay until the end

Your ride is leaving, buses stop running soon, you can’t afford a cab, the bouncers have your boyfriend down on the ground and are kicking his ribs in. It doesn’t matter: stay until the end. You don’t want to find out later that the band had a fistfight onstage or Lady Gaga came out to sing “Bad Romance” right after you left.

If you do have to leave, be transparent and make a note of your curfew in the review. However, be aware that your credibility score is at risk in the mind of the reader.

Likewise, arrive early. I mentioned catching the opening band(s). But an early arrival also lets you stake out a decent spot. It also gives you a chance to take stock of your fellow-concertgoers, the venue, the stage set-up, etc.

5. Work on the review ASAP

I like to get something down on paper, or the screen as it were, as soon as I get home. Doesn’t matter if you spend 10 minutes or an hour, although a good 20 minutes should suffice.  The reasons for this are twofold:

• no blank page to face in the morning. You’ve already got a rough draft. Pro tip: how would you describe the show to a friend? Write it down.

• these first impressions are  the real raw material that’s going to make your review.

Then, sleep on it. You’ll be amazed to find, when you sit down to writing the actual review, how much of the work has been done. Not to mention, you may wake up with some additional thoughts. Don’t bother consulting your notes until your second draft – to compare with what you’ve already written and to determine if you missed anything.

Twenty minutes spent writing directly after the show is worth at least an hour in the morning.

6. Write a second (and third) draft

For many writers, the first draft of anything is only a starting-point. They get it all down, then see what needs to be cut or added or moved (see “Structure,” below). Work on a through-line; does the end flow naturally from the beginning? What is the story of the review? (Come to think of it, this might be a whole other post.)

Pro tip #1: don’t spent a lot of time on the first draft . This isn’t for public consumption, it’s just sense impressions. Pro tip #2: Cut the first three or four paragraphs of the first draft and let the review begin at this new starting point. If there was any important info in those first three paras, you can include later in the review. Often, in a first draft the first three paras are full of either factual (“The band is on its third album”) or personal (“I arrived at the venue but had to stand in line for an hour”) info that can (and should) be excised.

7. Assume the reader knows nothing

Just because you know that the band is suddenly playing arenas because a bunch of TikTok furries started dancing to it in videos doesn’t mean your reader does. Write so that both fan and the uninformed can get something out of the review. Include enough detail for the former and enough general info for the latter.

8. Write in third-person

First-person reviews are okay for a blog. But writing in third-person guards against the review becoming too much about the reviewer. (This isn’t a hard-and-fast rule. This Butthole Surfers in Vancouver concert review is written in first person and sort of works.) And a review written in the third-person reads more professionally – the writer comes across not as some gushing fan but as someone who’s done his/her homework.

Pro tip: If I’m writing a review and find it absolutely necessary to bring in my personal bias, I often refer to myself as “this reviewer.” I.e.: “The fans loved it, but for this reviewer, the addition of a 20-minute version of Leonard Cohen’s ‘Hallelujah’ sung by children in angels’ costumes was over-the-top.” This provides some much-needed distance and also sounds kind of funny (in a good way).

9: How to structure your review: a simple, easy-to-use template

Staring at a blank computer screen for what seems like an eternity? Here is one way to structure an opener.

1st (and maybe 2nd para) – A grabby opener. Something dramatic or interesting/unusual that sets the scene or even mise en scene . This could be something about the artist, or the tour, or the show or even an overheard quote from an audience member . It could be a particularly telling bit of audience interaction (“Without warning, Chris Martin jumped into the audience”) or dramatic/humourous incident in the performance (“Midway through the set, Martin broke down and told us about his mom”).

2nd & possibly 3rd paras – Actual info/context. This is where your research comes into play. I.e.: “With their viral video, Mouthbastard is the hottest band out of Salt Lake City since the Trepanning Satanists,” followed by some evidence to back up the statement. Info might include the context of the show – part of a tour for a new album – or change in lineup: “This was Groper’s first show since the loss of their founding tympani player, Hiram Phinbottom.”

4th and 5th paragraphs – Songs played, atmosphere ( Slipknot aggro or Sarah McLachlan mellow or Dead Kennedys mosh), individual musicianship, highlights and low-lights (this is usually where your opinion begins to emerge, unless it’s so strong that you fee the urge to open the review with your two cents), onstage banter, crowd interaction. Remember those notes?

6th para – Wrap-up. Sometimes (often) the hardest para. It’s easy to slip into cliché here: “Hopefully, they’ll be back again soon” is a standard and deathly dull way to wrap things up. In a well-constructed review, the end will tie-in (perhaps answering a question posed) with the opening paragraph, and conclude the arc of the review.

Random notes on how to write a concert review:

Genres – Most of my experience is writing rock/pop concert reviews. Most of the same rules apply, however, across genres. Exceptions are hip-hop and EDM shows, which as younger genres come with a different set of expectations. I.e., it’s perfectly acceptable for artists in either genre to rely on pre-recorded music, something that is (or would have been) anathema at a rock show.

Photos – You can try taking your own, if you can get close enough or find a decent sightline of the stage between the heads of your fellow concertgoers. You can also make friends with a photog at the show – identifiable by their camera and photo pass – and ask if you can use a photo. Some will say yes, as long as you credit them. I wouldn’t recommend downloading random live shots from Google Images as these are the property of the photographer and/or artist. You can also request publicity images from the band’s publicist or reach out to the concert promoter to see if they have any images you can use. Publicist contact info is sometimes but not always found on an act’s website, if they have one.

Style guides – If you’re writing for a publication, make sure you know their style guidelines. Do they put song titles in quotation marks  song titles and italicize album titles? Do they, like the New York Times , refer to even scoundrels like Marilyn Manson as “Mr. Manson”?

Check in with yourself – During the performance, periodically ask yourself what you are experiencing. Are you mesmerized, or are you thinking about that load of laundry you forgot to take out of the dryer?

Fact-check EVERYTHING. But this really goes for any piece of writing. Also, proofread, and look for clichés, i.e. anything you feel like you’ve read in countless other reviews. Assuming you read concert reviews. And if you don’t, you probably shouldn’t be writing one yourself.

Finally, run everything through Hemingway or a similar app. This will help you avoid passive sentences, unnecessary adverbs and lengthy sentences that just go on and on with no break thereby irritating the reader who finally gets fed up and stops reading and…

Next: how to write a press release

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17 Positive Review Examples and Response Templates

In an increasingly connected world where everyone’s opinions are shared with a click, reviews are more powerful than ever. Statistics show that 95% of consumers now read online reviews, and as many as 88% trust them as much as personal recommendations.

Yet, acquiring these gold nuggets of advocacy can often feel as daunting as striking gold. So how do you motivate your customers to share their fantastic experiences and pen them into persuasive, positive reviews?

In this article, we’ll show you real-life examples of positive customer reviews. These review examples not only laud excellent customer experiences but are powerful tools that boost your online reputation and catalyze business success.

Let’s dive in and start crafting some five-star reputations.

Why Positive Reviews Matter?

Helping your customers craft the perfect positive review, 17 positive review examples by industry, 10 best practices for encouraging customers to leave positive reviews, how to respond to positive reviews and engage with customers, positive review response templates and examples, how demandhub can be your business growth partner.

The power of positive reviews is undeniable. A staggering 93% of consumers say online reviews impact their purchasing decisions. Businesses with excellent reviews have up to a 31% greater conversion rate than those with no or negative reviews.

Moreover, 72% of customers won’t act until they read reviews. Hence, the importance of positive customer feedback cannot be overstated.

Positive reviews are a clear endorsement of your product or service. They are a trust-building tool that increases the likelihood of driving prospective customers toward a purchase.

Let’s delve deeper into why positive reviews are the lifeblood of your business’s online presence and success.

Boosting Your Online Reputation

Your business reputation can make or break your business. Positive reviews can help build a robust online reputation and increase your visibility on search engine results pages (SERPs).

For 73% of consumers, the content of a review holds more weight than the star rating alone. This fact highlights positive reviews’ significant impact on shaping your business’s online image and cultivating trust among potential customers.

Additionally, Google uses reviews as a pivotal ranking factor, underlining their influence on search engine optimization (SEO). Fresh user-generated content, like reviews, accounts for 9.8% of total ranking factors, making them an indispensable element of SEO strategy.

Your online visibility grows with each positive review you get. You will rank higher on search engines if your business has more positive reviews. This leads to increased brand visibility and ultimately brings in more business.

Positive reviews can also help counteract negative reviews. Responding to it positively and professionally can show potential customers that you care about their experience and are willing to make things right. This can help mitigate the impact of negative reviews and maintain a positive online reputation.

Attracting New Customers

Positive reviews can be a powerful marketing tool. When potential customers see positive reviews from others who have used your product or service, they are more likely to choose your business.

5-star customer reviews give your business a competitive edge, swaying potential customers in your favor over your rivals.

Furthermore, 57% of consumers only use businesses with 4 stars or more, signifying the influence of positive reviews. So, positive reviews aren’t just feedback - they’re strategic assets for attracting new customers.

Encouraging Repeat Business

Positive reviews can also encourage repeat business. People with good experience with your business will return and recommend your product or service to others. This results in increased customer loyalty and a stronger customer base.

Also, positive customer reviews serve as a compass for improvement. By engaging with reviews, you gain insights into what customers appreciate and areas needing refinement. These insights help you improve customer experience and spark a cycle of ever-growing positive reviews.

In conclusion, positive reviews are essential for the success of any business. They can help boost your online reputation and SEO, attract new customers , and encourage repeat business.

Though five-star ratings are a beacon of success, they alone cannot narrate the full story of your stellar services. A rating, irrespective of how high, needs the support of a well-crafted, positive review to set your business apart.

Generic, plain reviews often fail to provide the comprehensive picture potential customers seek. Enhancing the quality of your reviews is crucial to attracting a larger customer base.

Before diving into positive review examples, let’s define what is a “good positive review?” While many might think a ‘good positive review’ is solely determined by a five-star rating, the reality is much more nuanced.

A truly valuable review has elements that go beyond just the star rating. Here are some phrases that commonly appear in positive reviews:

• “I highly recommend this business.”
• “Their customer service is second to none.”
• “The product quality is consistently outstanding, exceeding my expectations every time.”
• “I was completely impressed with their professionalism and customer service.”
• “The ambiance here is always inviting and comfortable.”
• “This is my go-to place for ‘X…’ - the best in town.”
• “Their staff is not only friendly but also highly skilled.”
• “Pricing is fair and transparent - definitely value for money.”
• “Efficiency and punctuality are hallmarks of their service.”

Here are some tips for your customers on how to craft the perfect positive review:

Be Genuine and Specific

The goal is to go beyond the star rating. Instead of getting generic ‘great service’ praise, encourage your customers to share precise details about their positive experiences. This offers potential customers a more vivid picture of what they can expect from your business.

See how the following review is authentic, delves into specifics, and goes beyond the star rating:

Receiving such detailed positive feedback highlights your business’s attention to detail and the authenticity of the customer’s experience. It goes a long way in fostering trust with potential customers.

When a customer invests time to craft a comprehensive review, it brings credibility to their five-star rating. Prospective customers might see a perfect rating with skepticism. However, a detailed, personalized review can instill trust and validate the high rating given to your business.

Highlight Key Features and Benefits

Aim to get positive reviews that not only compliment but also highlight the unique features and benefits of your business. These specifics help potential customers understand what sets your business apart from others.

For instance, consider this review for an auto shop: “The comprehensive services offered by this auto shop were impressive. I appreciate their extended working hours, which are highly convenient for busy individuals. They also provide a free vehicle health checkup with every service, emphasizing their commitment to the customer’s safety.”

Here’s a real-life example of a positive review highlighting key benefits:

Receiving reviews that spotlight your business’s unique selling propositions (USPs) will attract prospects and help you know where your business is performing well.

Address Potential Concerns

Encourage positive reviews that not only highlight your business’s strengths but also address any potential customer concerns. This demonstrates that your business values discerning consumers who provide honest assessments.

For example, consider this review for a dentist’s office: “Although the wait time at this dentist’s office was longer than anticipated, the exceptional quality of care more than compensated for it. The staff exhibited friendliness, expertise, and ensured my comfort throughout the entire visit.”

Here’s another example of a positive review addressing potential concerns:

Your customers showcase fairness and honesty as a reviewer by addressing potential concerns in their reviews. This constructive feedback helps your businesses improve and deliver even better service in the future.

Contain User-Generated Content: Photos and Videos

Photos and videos add credibility and authenticity to the review, providing tangible evidence of the customer’s interaction with the product or service.

Visual content shows various aspects, such as a clinic’s ambiance, product quality, or the before-and-after results of a service. It adds authenticity, builds trust, and creates a more immersive storytelling experience.

Businesses can benefit greatly by encouraging customers to share photos and videos. These visual aids provide valuable user-generated content that can attract more attention, engagement, and potential customers.

Additionally, visual content can be shared on social media platforms, expanding the reach and visibility of the positive review beyond the review site.

Mentions Long-Term Customer Relationships

A positive review gains significant value when a customer mentions their long-standing relationship with your business, indicating a sustained and positive customer experience.

Consider the following example where the value of the review is greatly amplified by this added detail:

By showcasing the enduring customer relationship, this review becomes a compelling testament to the consistent excellence of the business. It offers potential customers valuable insights into the long-term satisfaction and trust that can be fostered over an extended period.

Features a Team Member’s Name

Review sites often challenge businesses to showcase their personality and humanize their brand. However, when a review goes the extra mile and mentions a team member by name, it creates a genuine connection with potential customers. This personal touch greatly improves the likelihood of customers choosing your business over competitors.

This aspect holds even greater significance in agent-based organizations like salons or real estate companies, where personalized recommendations reassure customers that they will receive individualized care.

See the positive review example below that mentions team members. You can witness this approach’s remarkable impact on building customer trust and fostering satisfaction.

Now that you have a solid understanding of the value of generating positive reviews and their key components. However, reviews can vary in format and content based on the industry and platform.

Let’s explore 17 industry-specific positive review examples to provide a clearer picture and see how businesses can leverage them.

Reviews play a vital role in the healthcare industry, where trust and patient satisfaction are paramount. Potential patients heavily rely on reviews to make informed decisions about their healthcare providers.

In fact, 77% of patients read online reviews as their 1st step in finding a new doctor. And 84% wouldn’t consider a referred doctor if they have a rating of four stars or less. So, the more detailed the positive reviews, the better. Encourage patients to highlight specific aspects of your practice’s customer service and other notable features.

Patient reviews are a valuable marketing asset for your practice. They showcase the excellence of your services. You can prominently display them on your practice’s website and share them across social media channels to attract more patients to your door.

To help healthcare practices encourage their customers to share their experiences, here’s a template for a positive review:

You can even create these templates by copy and pasting them in your review request text messages .

In the fiercely competitive automotive industry, and social media channels.

By doing so, you can leverage the influence of positive reviews to gain a competitive edge. To help your customers in writing positive reviews for your business, here are some templates they can use as a starting point:

If you run a hair salon, you understand the importance of showcasing your professionalism, serviceability, and skill level to attract more clients. As an industry that thrives on customer satisfaction, it’s vital to stay informed about current trends and best practices.

Explore these positive review examples, which provide valuable insights into what customers appreciate and seek in hair salon experiences. Get positive reviews across top online review sites to boost your salon’s visibility.

Share these positive review templates with your customers to help them craft appreciation for your service:

Trust and reliability are essential in the mover’s industry. Positive reviews are crucial in this process, serving as testimonials highlighting your professionalism, efficiency, and excellent customer service.

Encourage happy customers to share their experiences on popular review platforms like Google, Yelp, and Facebook. Doing so can amplify your reputation and make you stand out in your industry.

Share these positive review templates with your customers to help them write testimonials for your business:

Retail Stores

When it comes to retail stores, several key factors contribute to their success in outshining the competition. These factors include the prime location, exceptional customer service, high-quality products, and customer service.

While a higher star rating certainly helps, it is equally important for positive reviews to provide specific details, as demonstrated in the examples below. By highlighting these aspects, retail stores can effectively capture the attention of prospects and differentiate themselves in a crowded market.

Your customers can use the following positive review templates to write a good review for your retail business:

Dental Clinics

Online reviews play a significant role in the dental industry. They give potential patients a good indication of what to expect from your dental practice . They also provide dentists with valuable feedback to help them improve and become the best practice.

You need a constant stream of new patients to grow your dental practice . And to get new patients, you need positive reviews. Dental reviews not only provide social proof of your business, but they also help increase patient trust.

In addition, dental clinic reviews can help dentists identify areas needing improvement. By reading honest patient feedback, dentists can find what works well and needs to be changed to offer the best possible care.

Most dentists have a tough time getting patients to leave reviews . Great news! You can share the following positive review templates with your patients to make leaving reviews a breeze:

Chiropractors and Physiotherapy Clinics

Many physicians hesitate to ask patients for online feedback as patient satisfaction is difficult to measure and can be inconsistent. But 7 out of 10 patients will provide an online review if asked .

Moreover, Google will rank your clinic higher on search results if you have more positive reviews. In fact, positive reviews can attract out-of-network patients to healthcare review websites .

A positive online review history could persuade patients to visit your clinic , even if you’re not in their insurance network. About 43% of potential patients are willing to go out of their insurance provider network for a provider with positive reviews.

Some chiropractor or physiotherapy clinic positive review templates for your customers’ reference are:

Positive reviews are an invaluable asset for any business. You can establish a strong online reputation and attract new customers by providing excellent service and encouraging feedback. Use these examples and tips to craft a positive review and watch your business thrive.

Encouraging customers to leave positive reviews is a powerful way to enhance your online reputation and attract new customers. Here are some best practices to consider:

Offer Exceptional Service or Product

This is the most important point. Quality products or services will naturally encourage positive reviews. Ensure your customer service is top-notch and your product or service meets or exceeds expectations.

Ask for a Review

People are often willing to give reviews if asked. You can do this in person, over SMS, on receipts, or through social media. Ensure your request is polite, not pushy, and express your appreciation for their feedback.

Make it Easy

Your customers are busy. The less time and effort it takes, the more likely they will do it. Make the process of leaving a review as easy and intuitive as possible. If you’re asking for reviews via email, text , or website, provide a direct link to the review form.

Timing is Key

Timing can significantly influence the likelihood of receiving a review. Asking for a review immediately after purchase might not be the best strategy, as the customer hasn’t yet had time to experience your product or service.

Similarly, waiting too long could make the experience not fresh in their mind. Find a middle ground, such as a few days or weeks after the purchase or service completion.

On the other hand, for service-based businesses, it is important to ask for a review immediately after the treatment or services are provided while the experience is still fresh.

Respond to Reviews

Responding to positive and negative reviews shows that you value customer feedback. It also builds trust and rapport with your customers, which can encourage more reviews.

Incentivize Reviews

Offering small incentives can motivate customers to leave a review. This could be a discount on their next purchase, a small gift, or entry into a contest. Make sure any incentives adhere to the review policies of the platform you’re using.

Share Positive Reviews

Displaying positive reviews on your website, in-store, or on social media channels can serve as social proof. It also encourages others to leave positive reviews and attract new customers.

Address Negative Reviews

Don’t ignore or delete negative reviews . Instead, respond professionally and offer solutions to the issues raised. This shows that you care about customer feedback and are committed to improving. It may even turn a negative review into a positive one.

Train Your Staff

Ensure all your employees understand the importance of reviews and are trained to encourage customers to leave feedback. They should also know how to handle negative reviews or complaints in person.

Thank Customers for Their Reviews

Show appreciation to customers who take the time to leave a review. Simple thank yous can go a long way and encourage them to leave reviews in the future.

Remember, staying ethical and fair in your pursuit of reviews is important. Don’t fall into the trap of buying reviews or creating fake ones, as this can harm your reputation in the long run.

When responding to positive reviews, express your gratitude and acknowledge the specifics of their praise. Personalize your response to show that you value the time and effort they took to write the review.

For example, “Thank you, [Customer’s Name], for your kind words. We’re thrilled to hear that you enjoyed [specific product/service/aspect they praised] and look forward to serving you again.”

Engaging with customers goes beyond just responding to reviews. Regularly interact with them on social media platforms, emails, or review sites. Use these interactions to acknowledge their positive experiences and learn more about their needs and expectations.

Always maintain a professional, courteous, and friendly tone. Encourage conversations, ask for their opinions, or offer valuable content. Remember, every interaction is an opportunity to build a strong relationship and foster customer loyalty.

At times, the most daunting part of review management is finding the right words to use in your responses. Here are a few positive review response templates you could use as a starting point when responding to reviews.

• Happy Customer: “We’re over the moon to hear that you enjoyed our service. Your kind words truly mean a lot to us. We’re looking forward to serving you again soon! Thank you.”
• Compliment on Product Quality: “Dear [Customer’s Name], we’re thrilled that you’re enjoying our [product]. We take pride in the quality of our products and your feedback validates our efforts. We appreciate your support and can’t wait to continue providing you with the best in the future. Thank you!”
• Praise for Customer Service: “Hello [Customer’s Name], we’re so pleased to hear that our customer service team met your expectations. We strive to provide excellent service to each and every customer. Your feedback helps us continue our efforts. Looking forward to serving you again, thank you!”
• Compliment on Quick Delivery: “Hi [Customer’s Name], we’re glad to hear that your order reached you promptly! We understand the importance of quick and efficient delivery, and we’re happy we could meet your expectations. Your kind words are much appreciated. Thank you for choosing us.”
• Appreciation of Business Ethics/Values: “Dear [Customer’s Name], your appreciation for our business values means the world to us. It is customers like you who encourage us to stay true to our principles. Thank you for your kind words, we look forward to serving you in the future.”

Remember, while these are templates, it’s always better to personalize your responses based on the specifics of each review to show customers that you truly value their feedback.

Managing customer reviews effectively is an essential part of successful business operations. Positive reviews do more than boost your online reputation. These prove the high quality of your products or services, solidifying trust with your existing customers and attracting potential ones.

The templates provided in the article offer you a launching pad to construct meaningful and engaging positive reviews and responses, fostering a deeper bond with your clientele.

Remember, each positive review represents a golden opportunity for engagement, growth, and learning. DemandHub can make this process smoother by offering features like a unified inbox, enabling you to manage all customer conversations in one place.

DemandHub’s web chat helps convert website visitors into potential customers through real-time interactions. Text messaging allows you to request payments and reviews, book appointments , and promptly communicate important information to your customers.

By automating review requests and efficiently managing feedback, DemandHub facilitates getting more positive reviews and responding to them effectively.

Implementing Demandhub in your review management strategy can help you stay on top of your business’s online reputation and engage more effectively with your customers.

Grow your business to new heights and gain a competitive edge with DemandHub. Get your Free Demo today .

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How to write a tour script that your customers will rave about

There’s nothing worse than leading a tour to a group of bored guests. When your guests lose interest in the tour experience, it’s hard to grab their attention back.

This is why the most successful tours are based on a bulletproof tour scripts, a blueprint for the experience that’s been tested and revised over time.

In this guide, we’ll dive into the art of tour script along with sharing best practices and potential pitfalls to avoid.

What is a tour script?

A tour script is the backbone of a guided experience. 

On paper, it’s a well-organized outline of the information, stories, facts, and interactions that a guide will deliver during a tour.

A tour script not only provides the structure for an experience, but also weaves a narrative that keeps guests engaged. It sort of serves as a guide’s compass, ensuring that they cover key points, interact with their audience, and maintain a consistent flow throughout the tour.

What are the benefits of writing a tour script?

Even the most experienced tour guides can benefit from a well-written tour script — here’s why:

• Provides structure and clarity: A tour script acts as a roadmap, ensuring that your tour follows a clear and logical structure. It helps tour guides organize their thoughts, preventing any confusion or stumbling during the tour.
• Keeps the experience consistent: With a script in hand, each tour becomes a uniform, high-quality presentation of information and anecdotes.
• Engages your audience: A well-written script captivates an audience with engaging stories, facts, and insights.
• Gives your guide a chance to introduce themselves: A script should feature a fun introduction, allowing guests to build a personal connection with your guides right away.
• A confidence boost for guides: Armed with a ready-to-go script, tour guides feel more confident and prepared — which, in turn, translates into a more enjoyable delivery.

5 steps for writing a tour script

Let’s take a look at how you might create a compelling tour script that leaves a lasting impression on your guests.

Step 1: Define your tour’s theme and goals

Begin by clarifying the central theme and objectives of your tour. Are you highlighting historical sites, local cuisine, or natural landmarks?

Then, define your goals. Are you educating, entertaining, or both?

Let’s say you live in Philadelphia: The city has heavy historical significance, so you design a walking tour that takes guests on a chronological journey of the signing of the Declaration of Independence.

With your tour’s theme and goal in mind — “historical” and “to inform” in the example above — you can start to create a cohesive and memorable storyline.

Step 2: Research your content thoroughly

Gather detailed information about the sites, facts, and anecdotes you plan to include in your script. Double- and triple-check your facts with reputable sources, historical records, and local experts.

While you’re researching, take special note of interesting tidbits and any quirky stories that come up. These can be used as “fun facts” throughout the tour.

The more knowledgeable you are, the more engaging your narrative will be. Your research will give your tour credibility and provide you with the proper ammunition to answer guests’ questions.

Step 3: Write a captivating introduction

An engaging opening sets the tone and captures your guests’ interest from the start.

With that in mind, write an attention-grabbing introduction for each segment of your tour. 

For example, at the city’s oldest building, you might start with, “Welcome to the cornerstone of our journey, the Old Town Hall. Let’s unlock its secrets together.”

This will hook your guests’ attention and keep them interested in each stop of the tour.

Step 4: Make the script interactive

Include interactive elements that encourage guest participation, like thought-provoking questions, fun facts, or challenges.

For example, when visiting a site that used to be a market, pose the following questions to your guests: “Can you imagine the bustling market that once surrounded this square? What do you think was the most popular item sold here?”

When guests actively participate in the storytelling, the experience becomes more memorable for them.

Step 5: End with a memorable conclusion

Craft a conclusion that ties together the main themes and emotions of the tour.

Let’s say your tour ends at the city square. You might say something like, “Our journey has unveiled the stories etched in these stones. As you leave, remember the resilience and spirit that continue to shape this city.”

A strong conclusion leaves guests with a sense of fulfillment and a positive impression of the tour, increasing their likelihood of sharing positive feedback.

Don’t forget to remind your guests to leace you a review on your preferred OTA platform and/or website. Including this quick call to action will motivate guests to provide you feedback once they leave your tour.

How to write a tour script for an in-person live tour

When writing a tour script for an in-person live tour, you need to consider all the factors that can make or break a face-to-face interaction.

The more your interact with your guests — like prompting them with trivia questions and sharing anecdotes — the more engaging the tour will be.

In a live tour, you can also use body language and facial expressions to enhance the storytelling experience. Think through how your gestures can complement key points, and where to establish eye contact to connect with different audience members.

Finally, pay close attention to your audience’s reactions. Adjust the pacing and delivery of your speech based on their engagement level. Make sure to leave room for spontaneous interactions and allow time for guests to ask questions.

How to write a tour script for a self-guided audio tour

Unlike live tours, where guides lead in real-time, audio tours rely solely on your  script to captivate visitors.

Begin with clear and concise descriptions of each point of interest. Since you won’t be there to address questions, the script should be comprehensive and help listeners visualize their surroundings. Use navigation cues so they can progress from one point to another. Mention landmarks, specific directions, and a logical sequence to guide them.

Storytelling is just as important in a self-guided audio tour — if not more. Your script is the only thing that will keep visitors engaged; fill it with anecdotes and background information about each point of interest.

Finally, timing is key to preventing listener fatigue. Leave ample room for reflection between each audio segment.

How to write a tour script for a virtual tour

Virtual tours, like audio tours, rely solely on your script to take participants on a journey from the comfort of their screens.

Here, you’re not limited by physical constraints, so you can create a fluid narrative that transitions smoothly. Your script will guide viewers through different locations, so make sure to describe the surroundings in detail to enhance the visual component of the tour.

Again, storytelling remains essential. Your narration should foster a sense of exploration — the better the narration, the more immersed the viewer will feel. 

Similar to an in-person tour, interactive prompts should also be used to keep viewers engaged throughout.

3 examples of great tour scripts

Here we’ll dissect three great tour scripts — from a cathedral in Dublin, a safari in Toronto, and a museum in Milwaukee.

We will start from here (presuming you are standing near Celtic Gravestone at shop); walk down into the north transept, or left arm, of the Cathedral. We will stop again at the Choir and then loop around into the south transept finally ending up back roughly where we started. The tour will last approximately 40 minutes and if you have any questions as we go please don’t hesitate to ask.

Then, the script begins by sharing the story of St Patrick himself.

“You may not be familiar with the story of our patron saint,” it says, ensuring that everyone in the group is on the same page. Rather than just pointing to the pictures on a window of the cathedral, the script tells the saint’s story through those pictures. The ongoing narrative captures the audience’s attention and keeps them engaged throughout the tour.

This script also includes several “optional extras,” such as an organ containing over four thousand pipes. This is a great way to give the guide some flexibility. Tour guides have the ability to read a crowd — they can then make extra stops that align with the interests of each group.

Self-guided tour

Toronto Zoo’s Scenic Safari drive-thru tour is a self-guided adventure.

The audio script starts with a message from the CEO warmly welcoming visitors to the zoo. It’s followed by important safety rules that remind visitors to remain in their vehicles, keep noise to a minimum, and drive no faster than 5 km per hour. It’s important to start a self-guided tour with any guidelines that apply to the visit since there is no physical guide present.

The zoo points out interesting facts to pique visitors’ curiosity throughout the tour, like “Did you know that a tiger can bite down with the force of 1,000 pounds” and “A ‘long call’ from an orangutan can be heard up to 2 kilometers away.”

It also uses trivia questions to keep them engaged: “What color do you think a yak’s milk is?”

Mixing educational elements with storytelling makes the safari tour even more memorable for visitors.

Virtual tour

The Milwaukee Public Museum offers 360° virtual tours , including one of a gallery focused on the common traits shared by all civilizations.

The virtual tour starts at the entrance and moves through an interactive screen that showcases each section of the Crossroads of Civilization exhibit. The script has clear navigational cues, like “You are standing before a model of the First Courtyard of that temple while it is under construction.” This gives the visitor a sense of direction within the virtual experience.

The script also keeps users engaged by offering additional features only available online — like a PDF about colors used in ancient Egyptian art. Viewers can then choose to delve into the topics they’re most interested in, making the tour feel more personalized.

6 best practices for writing an engaging tour script

Breathe life into your tour script with these key strategies:

1. Use humor

Infusing humor into your script can transform a mundane description into a memorable anecdote. Don’t be afraid to let your personality shine — and don’t hold back on witty stories or lighthearted observations that make your visitors laugh

For example, during a historical walking tour, you might playfully mention how a renowned figure’s statue seems to have witnessed centuries of gossip.

2. Tell stories 

A well-told narrative can transport visitors into the past or alternate realities. Being a good storyteller is key to captivating your audience’s imagination. While guiding a tour through an art gallery, you could share the fascinating backstory behind a masterpiece, revealing the artist’s personal struggles and triumphs.

3. Use clear and simple language

Make your script easy to understand. Avoid jargon or technical language that non-experts on the subject wouldn’t understand. Imagine leading a wine-tasting tour: Instead of delving into technical terminology, you would describe the flavors and aromas in relatable terms like “notes of ripe berries” or “subtle hints of oak.”

4. Incorporate interactive elements

Engagement flourishes when your guests are actively involved. Questions, prompts, or challenges encourage them to interact with their surroundings, keeping the group interested from start to finish. For instance, while guiding a hiking trip, you could prompt hikers to look for specific bird species and share their discoveries with the group.

5. Create emotional connections

Always start your tour script by introducing yourself in a friendly manner. Then, make your passion for the said activity known. When guests see how excited you are about the tour, this excitement will translate back to them. During a walking tour, for example, you might share your history with the city, including your favorite memories there.

6. Embrace surprise and curiosity 

Unexpected twists or intriguing facts spark curiosity and attract your guests’ attention. On that same walking tour, for example, you might reveal a hidden alleyway with a captivating history, leaving them eager to explore further.

3 common mistakes in tour script writing

There are a few common pitfalls that can dampen a tour script’s impact. Here are three mistakes to avoid:

1. Information overload

One of the most common mistakes is overwhelming participants with too many details. Bombarding them with an abundance of historical facts, dates, and figures can lead to information fatigue.

Instead, focus on delivering key highlights that are relevant to your narrative. For instance, on an architecture tour, avoid inundating participants with every structural detail and instead focus on the stories behind the most interesting buildings.

2. No interaction

Tour scripts that merely deliver a monologue can fall flat. Neglecting interactive elements can leave participants feeling disconnected from the experience.

To avoid this, leave room for your guests to ask questions, share their observations, or even participate in mini-activities. 

During a food tour, for instance, you might ask guests to talk about their favorite meal, fostering a sense of participation.

3. Ignoring pace and timing

You can quickly lose a crowd by rushing through explanations or dwelling excessively on minor details. Dragging out a segment can also bored your guests to death.

Tour guides need to strike a balance between information overload and conciseness. They can do so by allocating appropriate time for each stop and topic. For example, on a museum tour, you’ll allot extra time to explore a major exhibit, ensuring that visitors have ample time to absorb the information.

A well-written tour script possesses the power to immerse guests in your experience. By marrying your storytelling techniques with thoughtful interactions and original humor, your scripts will result in tours that leave a lasting impression on your guests.

Writer Carla Vianna

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• Latvia - you might fall in love with it
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• Customer reviews

Excellent customer reviews

We love what we do, we are professionals and we treat our guests like dear friends. That is why our tours and travel experiences in Riga, Latvia and the Baltics are rated as EXCELLENT by the most reviewers.

Colin • June 2020 • Tripadvisor

I found Raami Travel through a web search for tour guides in Riga and contacted several local guides regarding a full day (8 – 9 hours) private tour for two. Liga from Raami Travel was quick to respond and seemed to have a better appreciation of what we were trying to achieve than the other companies, and the price was similar or better. Liga put together a full itinerary (which she communicated to us prior) including the Old Town, Art Nouveau district, and some street art and ended up at the Markets. Liga met us at our apartment on the edge of the Old Town for the tour, which was run at our own pace (I like to stop a lot for photos) and was mostly walking but with a short taxi ride (additional cost but only a few euros) to and from the street art, to save time. Liga obviously provided a running commentary during the tour but also gave us an interesting insight into the recent history of Latvia and life post communism, as well as providing tips on other things to see and places to eat in Riga. Highly recommended.

Would totally recommend Liga's tour of the food market! Our travel guide Liga was really nice and personalized our tour regarding our expectations. We tasted a lot of really delicious traditional food and she showed us many "secret" tips, regular tourists might not now about. 10/10 would recommend

Small group, comprehensive introduction of cultural, history, architecture, food and so on. It is a best way to understand this country, city and people.

We did our own walking tour in Riga. Great city with lots of things to see, including Churches, vendors cafes.. Lots to buy at fairly reasonable prices. Streets are all cobblestone which can cause problems if you have walking difficulties--just watch every step! We did the tour while on a cruise. You can walk to town without a problem and see everything within a few hours. Of course if you want to visit many of the Churches, then you should take a private tour! We have seen so many churches, that for now the outside is the main thing.

Kate Bojkov

35 good & positive customer reviews examples to copy.

Positive reviews examples: copy and paste ideas that businesses can use to collect positive reviews and improve customer satisfaction.

Do you take activities that motivate your customers to leave reviews for your product or service?

If the answer is No, you need to become aware of the importance of positive reviews. This post about positive reviews examples copy and paste ideas is here to help you, so your customer reviews will become one of your most important marketing tools.

Not only do reviews provide critical information about your company’s performance, but they also show future clients what their experience will look like.

Free Google reviews badge

The simplest and fastest way to embed Google reviews badge on your website.

In this article, you will learn the importance of positive reviews and the most popular platforms for leaving reviews.

What is a Review? And What Makes a Positive Review?

Reviews represent evaluations of a company, product, or service, that customers write.

They’ve usually had some experience with this company, including a purchase, use, or a conversation with their customer service team.

In their review, customers usually describe their experience, how the company treated them, talk about the quality of the product, and say whether they’d recommend this company or not.

Companies regularly collect feedback from customers and post reviews on their websites . Customers can also leave reviews on some websites specialized for review collection.

But what makes a positive review?

A positive review expresses overall satisfaction with a product, service, or experience, highlighting specific aspects the reviewer enjoyed or found beneficial. It often includes personal experiences, constructive feedback, and recommendations for others. Written in a genuine tone and well-structured format, a positive review helps guide potential customers and provides valuable insights to businesses for improvement.

What is an example of a positive review?

An example of a positive review is one that highlights the strengths and positive aspects of a product, service, or experience. It typically includes specific details about what the reviewer enjoyed or appreciated and often provides a recommendation for others to try it out.

For instance:

“I recently dined at [RestaurantName] and was thoroughly impressed by both the exquisite cuisine and the impeccable service. The menu showcased a variety of innovative dishes, blending bold flavors and beautiful presentation. The attentive and knowledgeable staff ensured that our meal was a memorable one, providing excellent recommendations and ensuring our satisfaction. I can’t recommend [RestaurantName] enough for a fantastic dining experience.”

Embed Google Reviews Widget

Automatically collect and embed Google reviews and use AI reviews management tools to unlock your website’s sales potential.

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Positive Review Examples by Industries

Getting customers to write positive reviews about your company is very beneficial but can also be challenging.

That’s why you should take some action to encourage your customers to write reviews. One of the ways to motivate them is to show them positive examples for your industry.

In this article, we’ve included positive review examples for 11 different businesses.

Software Company

Plastic surgeon, flower shop, real estate, fertility clinic, hairdresser or hair salon.

• Car dealership

Finding positive review response examples shouldn’t be difficult if you own a hotel. You can go to Booking and see the reviews of the highest-rated hotels.

Check out these reviews for L’oscar Hotel in London:

So, you can see here that positive hotel reviews contain information about the staff, reception, parking, rooms, and services.

Here are positive review examples you can send your customers:

“The staff was great. The receptionists were very helpful and answered all our questions. The room was clean and bright, and the room service was always on time. Will be coming back! Thank you so much.” Example

“I recently had the pleasure of staying at [HotelName], and it was an unforgettable experience. From the moment I arrived, the staff went above and beyond to ensure my comfort and satisfaction. The luxurious accommodations, coupled with exceptional service, made my stay truly memorable. The hotel’s prime location made exploring the city a breeze, and I can’t wait to return to [HotelName] on my next visit. Highly recommended!” Example

“My stay at [HotelName] was nothing short of spectacular. The hotel’s elegant design, combined with its top-notch amenities, made for a truly relaxing and enjoyable experience. The attentive and courteous staff catered to my every need, ensuring that my stay was as comfortable as possible. With its convenient location and outstanding service, [HotelName] has quickly become my go-to choice for accommodations whenever I travel to the area. 5 star!” Example

• How to Manage Hotel Reviews: 10 Examples + Best Practices

TripAdvisor is a great place to find positive restaurant reviews.

Let’s see some 5 star review examples of La Maison d’a Cote, a restaurant in Montlivault, France.

Normally, a positive restaurant review contains comments about the food, the chef, the service, and the atmosphere.

Here are good reviews examples to copy and send:

“My husband and I went for dinner in restaurant X and really enjoyed the atmosphere. The food was fresh and delicious, and the best part was that the chef sent us a dessert they had created that day. We were delighted.” Example

“My dining experience at [RestaurantName] was truly exceptional. From the moment we entered, the welcoming atmosphere and attentive staff made us feel right at home. The menu offered a delightful array of dishes, each expertly crafted with fresh, high-quality ingredients. Every bite was a culinary delight, and I can’t wait to return to [RestaurantName] to explore more of their delicious creations. Highly recommended!” Example

“If you’re looking for a phenomenal dining experience, look no further than [RestaurantName]. Their menu is a culinary masterpiece, offering an incredible selection of dishes that cater to diverse tastes and preferences. The atmosphere is warm and inviting, and the staff is friendly and attentive, making every visit a true pleasure. I’ve dined at [RestaurantName] several times and have never been disappointed – it’s truly a must-visit destination for any food lover.” Example

• 30 Restaurant Reviews Examples and Best Practices for Reputation Management

Many eCommerce websites are out there, so we decided to look for positive shoe store reviews.

Here are customer reviews examples about Couture USA:

So, if you own a shoe store, here are more positive reviews examples for online shopping

“I got a pair of boots from store X and I’m very satisfied. They are high-quality and worth the money. The store also offered free shipping at that price so that’s a plus!” Example

“I recently purchased a [product] from [Store Name], and I couldn’t be happier with my online shopping experience. Their website was user-friendly, making it easy to find the perfect item. The checkout process was smooth, and I received my order promptly. The [product] arrived in excellent condition, exactly as described on their website. I’m thrilled with the quality and will definitely shop at [Store Name] again in the future. Highly recommended!” Example

“I ordered a [product] from [Store Name] last week, and I was amazed at how quickly it arrived. The packaging was secure, ensuring the item was undamaged. The customer service was exceptional, as they kept me updated throughout the entire process. I had a question about the product, and their support team responded promptly and professionally. Overall, my experience with [Store Name] was outstanding, and I can’t wait for my next purchase.” Example

I recently discovered [Store Name] while searching for a specific [product]. Not only did they have the item I was looking for, but their selection was vast, and the prices were competitive. The website was easy to navigate, and the product descriptions were informative and accurate. I was pleasantly surprised by the fast shipping and the care they took in packaging my order. I’m thrilled with my purchase and will continue to shop at [Store Name] for all my [product category] needs. Example

Capterra and Trustpilot are the go-to sites for reviews if you’re a software company.

Let’s see some Capterra reviews about the Salesforce Marketing Cloud:

From these reviews, you can see that what’s important with software tools is that they reduce complexity, make things easier for users, and contain features that meet their needs.

So, a positive software review example could look like this:

“The tool X has really automated some of our company’s processes. We now spend less time doing manual work. It’s making [problem] very easy for us. Thanks to its scheduling feature, we don’t need staff to work outside of business hours.” Example

“Working with [SoftwareCompany] has been an absolute pleasure. Their team of skilled professionals is not only knowledgeable in their field but also dedicated to providing top-notch service and support. They took the time to understand our unique needs and developed a tailored solution that exceeded our expectations. I cannot recommend [SoftwareCompany] highly enough for any business seeking innovative software solutions and exceptional customer care.” Example

“If you’re in search of a reliable, innovative software company, look no further than [SoftwareCompany]. Their team of seasoned professionals consistently exceeds expectations, offering cutting-edge solutions and exceptional customer service. They took the time to understand our specific needs and provided a tailor-made solution that greatly improved our operations. We are thrilled with the results and highly recommend [SoftwareCompany] for any software development needs.” Example

• How to Collect & Leverage SaaS Testimonials? + Examples

Mobile apps are the first thing most people open in the morning (after their eyes).

So, mobile apps need to be user-friendly and consistent with current design standards and contain features that meet their needs.

Here are some Trustpilot reviews for Fundamenta Mobile App Wallet:

This is ready to copy and paste positive review example if you have a mobile app:

“This app allows me to do [problem] from my smartphone where I want and when I want to. The interface is easy to navigate and I find everything I need quickly. I can’t wait for [feature]!” Example

“I recently started using [AppName] and I couldn’t be more impressed with its functionality and user-friendly interface. The app has made a significant impact on my daily routine, streamlining tasks and providing valuable insights. The developers have clearly put a great deal of thought and effort into creating a top-notch app that caters to its users’ needs. I highly recommend [AppName] for anyone looking to simplify their life and increase productivity.” Example

“[AppName] has quickly become one of my favorite apps, thanks to its sleek design and powerful features. The app’s versatility allows me to stay organized, informed, and connected, all from the convenience of my mobile device. I appreciate the attention to detail and dedication to user satisfaction that the developers have put into [AppName]. It’s truly a game-changer and a must-have app for anyone looking to improve their overall digital experience.” Example

This is a very sensitive topic so people who are looking for a plastic surgeon are always looking for reviews first.

They want to make sure they’re going to the right person and other people’s experiences are very valuable to them.

So, if you’re a plastic surgeon, you definitely need to spend time gathering positive reviews.

Here are some 5 star review examples about Orlando Plastic Surgery Associates on Trustpilot:

How doctors behave and if the staff makes them feel comfortable is very important for plastic surgeon patients.

So, here’s a copy-and-paste positive review example for plastic surgeons:

“Dr. X is an excellent professional. All staff was kind and made me feel very comfortable. I’m also very satisfied with the final result!.” Example

“I recently had a procedure with Dr. [SurgeonName] at [PlasticSurgeryCenter], and I couldn’t be more thrilled with the results. From the initial consultation to post-operative care, Dr. [SurgeonName] and their team provided exceptional support and guidance. Their professionalism, attention to detail, and commitment to patient satisfaction put me at ease throughout the entire process. I highly recommend Dr. [SurgeonName] for anyone considering plastic surgery.” Example

“I had an incredible experience with Dr. [SurgeonName] at [PlasticSurgeryCenter]. Their expertise and skill in plastic surgery are evident from the first consultation to the final results. Dr. [SurgeonName] took the time to understand my concerns and desired outcomes, creating a customized plan that perfectly addressed my needs. The entire team provided outstanding care and support, making my journey a positive and empowering experience. I highly recommend Dr. [SurgeonName] for anyone seeking top-notch plastic surgery care.” Example

People want to make sure they can really relax in a spa center and that it covers all facilities they want to have.

So, they usually read reviews before visiting the spa center themselves.

Here are some positive review examples we found for The Bath House London on Tripadvisor:

Here’s our copy and paste positive review example for a spa center:

“The experience was great. The massage was very relaxing and spending a day there was a great idea. All facilities are clean. The choice of saunas/pools is very remarkable.” Example

“My experience at [SpaCenter] was nothing short of amazing. From the moment I arrived, I was warmly welcomed by the attentive staff and enveloped in a serene, calming atmosphere. Each treatment I received was expertly performed, leaving me feeling relaxed and rejuvenated. The attention to detail and commitment to providing a luxurious, personalized experience make [SpaCenter] my go-to destination for pampering and self-care.” Example

“If you’re searching for the ultimate spa experience, look no further than [SpaCenter]. Their team of skilled therapists and estheticians provides top-notch treatments tailored to your individual needs, all within a tranquil and inviting environment. I’ve tried several of their services, from massages to facials, and each has left me feeling pampered and renewed. I can’t recommend [SpaCenter] highly enough!” Example

When it comes to flower shops, users care that the flowers are fresh and that the shop has a variety of choices. If the store has delivery, that’s also one more point to add.

Here are some positive flower shop review examples we found on Trustpilot about Maison La Fleur, a flower shop in Miami.

Considering these characteristics here’s a copy-and-paste positive review example if you have a flower shop:

“Flowers were fresh and beautiful. They offered free delivery for orders over $99 which is great. Prices are reasonable for the quality you get.” Example

“I can’t say enough good things about [FlowerShop] and their incredible team. From the moment I stepped into their charming store, I was greeted with warmth and enthusiasm. The staff was attentive, offering expert advice on flower selection and care, and they crafted a gorgeous arrangement that exceeded my expectations. The quality and presentation of their work are truly outstanding, and I will continue to trust [FlowerShop] with all my floral needs.” Example

“I recently ordered a custom flower arrangement from [FlowerShop] for a friend’s birthday, and I was absolutely thrilled with the outcome. The florists took the time to understand my vision and brought it to life with their creativity and expertise. My friend was overjoyed with the stunning bouquet, which brightened her day and made her feel extra special. Thank you, [FlowerShop], for your exceptional service and beautiful creations!” Example

Looking for the perfect property can take ages. That’s why people are looking for trustworthy real estate agents who are patient and careful.

Here are some Trustpilot review examples about Crexi, a Los Angeles-based real estate agency:

As people are mostly talking about specific agents in these reviews, here’s a positive review example to inspire your customers:

“[Name of agent] was very professional. She was patient and showed us 20+ properties until we found the perfect one. She carefully listened to our needs and helped us find exactly what we were looking for.” Example 1

“I recently had the pleasure of working with [AgentName] from [RealEstateAgency], and I couldn’t be happier with the experience. [AgentName] was extremely knowledgeable, professional, and patient as we navigated the home buying process. They took the time to understand our needs and preferences, and found us the perfect home in a great neighborhood. I highly recommend [AgentName] and [RealEstateAgency] for anyone looking to buy or sell a property!” Example 2

“Working with [AgentName] from [RealEstateAgency] was a game changer in our home buying journey. Their dedication to finding the perfect property for us was truly unmatched, and their deep knowledge of the market put us at ease throughout the entire process. [AgentName] was always available to answer our questions, provide guidance, and negotiate on our behalf. We are beyond grateful for [AgentName]’s expertise and support, and we can’t recommend them highly enough!” Example 3

A fertility clinic needs to have the most caring and patient staff, offering the best experience for future parents.

This is an example of a positive review for Conception, a fertility clinic in the US.

This review is expected to be emotional, so here’s an idea:

“I had three different appointments at Conceptions, and each time the staff was well informed, friendly, and kind. You could see they really care about their customers. There are no words to thank them enough.” Example

“Our experience with [FertilityClinic] was truly life-changing. The staff was compassionate, professional, and always available to answer our questions or address any concerns. Dr. [DoctorName] guided us through every step of the process, providing us with personalized treatment options and a sense of hope. We are beyond grateful for the care we received at [FertilityClinic] and for the precious gift of our new baby.” Example

“We cannot praise [FertilityClinic] enough for the exceptional care we received throughout our fertility journey. Dr. [DoctorName] and the entire team were attentive, understanding, and always available to address our concerns. Their state-of-the-art facility and cutting-edge treatment options gave us confidence in their ability to help us conceive. Thanks to [FertilityClinic], we are now proud parents of a healthy baby and couldn’t be happier.” Example

When searching for a hairdresser, it can often be difficult to determine which one would be the best choice for you. Reviews from real customers can provide valuable insight into how satisfied people are with the services they receive. A hairdresser’s Google reviews can help indicate what customers think about a particular business and whether or not they have had a positive experience.

By reading through reviews, potential customers can gain information about the quality of services a hairdresser provides and how friendly and accommodating their staff is.

Furthermore, reviews can help inform people about the prices charged, allowing them to decide when to select a hair salon. Here are a few Google review examples:

Below, you can find a list of positive review templates for a hair salon:

“I had an incredible experience at [HairSaloon] today! The atmosphere was warm and inviting, and the staff was incredibly friendly and attentive. My stylist, [StylistName], took the time to really listen to what I wanted and gave me the perfect haircut. I’ve never felt so pampered and confident leaving a salon before! I’ll definitely be recommending [HairSaloon] to all my friends and family.” Example 1

“The team at [HairSaloon] never ceases to amaze me with their talent and professionalism. From the moment I walked in, I was greeted with a smile and offered a refreshing beverage. My stylist, [StylistName], went above and beyond to make sure my hair looked fabulous. The head massage during my shampoo session was pure bliss. I can’t wait for my next appointment at [HairSaloon]!” Example 2

“If you’re looking for a top-notch hair salon experience, look no further than [HairSaloon]! From the moment I stepped through the door, I was treated like a VIP. The staff was attentive, the salon was impeccably clean, and the services offered were second to none. My stylist, [StylistName], did a phenomenal job transforming my hair and gave me valuable tips on how to maintain my new look. I can’t recommend [HairSaloon] highly enough!” Example 3

Car dealership review examples

Car dealerships usually have a very good presence on Google, as their local SEO is very important, especially in areas with lots of competition.

Buying a car is definitely a process, so customers usually value service, quality of the cars, guarantee options, financing options, and similar.

Here are a few examples of reviews that customers can write on a car dealership on Google:

“The process was quick and efficient, I gave my sales person [Name of Salesperson}, a list of qualities I was looking for in my next vehicle, and he quickly found 4 good candidates, I test drove one of them, and was able to get the paperwork and financing taken care of. The entire process took an hour and fifteen minutes! I was even able to leave my rental vehicle at the lot!” Example 1

“Thank you, [Salesperson name], for helping my son get his 1st car. I know it wasn’t easy, but you made it happen. I will definitely be coming back to you when it’s time for my daughter to get her 1st vehicle.” Example 2

“Fantastic experience at [Car dealership name]. I needed a replacement for a car totaled in an accident. I asked them to pick the car they would sell to their grandmother. They came through with the perfect car. Thanks to [Salesperson name] I got my new car.” Example 3

“10/10 recommend! [Salesperson name] assisted us and was able to show us cars within our budget. We were able to leave with a beautiful [Car model] thanks to [Salesperson name] outstanding hard work and determination! We will 100% be going back when ready to purchase a vehicle.” Example 4

“Great dealer to make your first car purchase! Everything went smooth and fast, [Salesperson name] did a great job informing me about the vehicle I wanted and made everything easy for me to understand. Thanks everyone at [Dealership name]!” Example 5

How To Respond To Positive Reviews?

Once you receive all these positive reviews, we compiled a simple review response template you can use to reply to the reviews.

When responding to a positive review, expressing gratitude, acknowledging specific compliments, and emphasizing your commitment to excellent service is essential.

Here is an email template you can use to respond to positive reviews:

“Dear [Customer Name], Thank you so much for your kind words and for sharing your experience with [Company Name]. We are thrilled to hear that our team provided excellent service during your recent visit, leaving a strong impression. Your constructive feedback is invaluable in helping us improve and continue providing excellent customer service. We truly appreciate your support, and we are grateful when our valued customers like you take the time to leave positive reviews, as this helps us to attract more customers and increases our reputation. We hope to see you again soon! Best regards, [Your Name] [Company Name]” Positive review response template

When responding to positive reviews, it’s important to show gratitude, acknowledge the specific aspects mentioned in the review, and invite the customer to return or recommend your business to others.

Furthermore, knowing how to respond to positive reviews not just via email but moreover on public review sites can make a big difference for your business.

Here are a few positive review responses examples to reply to Facebook or Google reviews:

Review: “The food at [Restaurant Name] was absolutely delicious! The staff was friendly, and the atmosphere was cozy and inviting. I can’t wait to come back!” Response: “Thank you so much for your wonderful review! We’re thrilled to hear that you enjoyed the food and our friendly staff made your experience even better. Our team works hard to create a warm and inviting atmosphere for our guests, and your kind words are truly appreciated. We look forward to welcoming you back to [Restaurant Name] soon!” Example 1

Review: “I recently purchased a [product] from [Online Store Name], and the entire process was seamless. The product arrived quickly and was exactly as described. I will definitely shop here again!” Response: “We appreciate your fantastic review and are delighted to hear that you had a seamless shopping experience with us! Our team works diligently to ensure that our products meet your expectations and are delivered promptly. Thank you for choosing [Online Store Name], and we can’t wait to serve you again in the future!” Example 2

Review: “[Service Provider Name] did an amazing job with my [specific service]. The team was professional, efficient, and exceeded my expectations. I highly recommend them!” Response: “Thank you for your glowing review and recommendation! We’re thrilled to hear that our team exceeded your expectations in providing [specific service]. At [Service Provider Name], we strive to deliver professional and efficient service to all our clients. We truly appreciate your kind words and look forward to working with you again in the future!” Example 3

More positive review responses >

In comparison, here is a template on how to respond to negative reviews:

Subject: [Business Name] Response to Your Review Dear [Reviewer’s Name], First and foremost, we would like to thank you for taking the time to provide feedback on your experience with [Business Name]. We genuinely value every review, as it helps us identify areas for improvement and continually strive to provide exceptional service. We are sorry to hear that your experience with us did not meet your expectations. We understand that [mention specific issue(s) raised in the review] can be frustrating, and we apologize for any inconvenience this may have caused you. At [Business Name], we take all customer concerns seriously, and we are committed to addressing and resolving any issues that arise. To help us better understand and address your concerns, we kindly ask that you contact us directly at [Phone Number] or [Email Address] so we can discuss the matter further. Once again, we apologize for the negative experience and appreciate your feedback. We hope to have the opportunity to serve you better in the future. Best regards, [Your Name] [Your Position] [Business Name] Negative review response template

5 Most Popular Platforms for Online Reviews

What’s the first place you go to when trying to find a product/service? That’s easy, it’s Google. So, it’s also natural that Google is the best site for online reviews. Google is especially significant if you’re a local business, so make sure you spend time setting up your Google Business profile and making your business discoverable.

2. Facebook

Now that Facebook has such a large user base, it’s also becoming one of the most popular review sites. It’s also simple for users to leave reviews on Facebook—most of them already have an account. This means that, unlike other sites, they don’t need to create an account or log in each time they visit again.

3. TripAdvisor

This is the place where most people go when organizing a trip. So, if you’re a hotel, a restaurant, or own any other business that welcomes tourists, you should pay attention to TripAdvisor. Travelers submit reviews, comments, and upload images, so the advice is pretty reliable and influential.

4. Trustpilot

Trustpilot is a community-driven customer review platform that has become one of the most popular SaaS review sites. Also, businesses worldwide may use Trustpilot to collect consumer reviews, usually in advance after posting them to the company profile. Customers submit product and seller reviews to verified profiles of the company they interacted with.

5. Capterra

Capterra is a rating site that assesses software offered by B2C and B2B firms if you’re a SaaS company. Users can look for software by industry, business, or type. Capterra is one of the most trustworthy review sites for software businesses, so being active on this site can be one of the most important marketing activities for this kind of company.

Online Reputation Management Widgets for Your Positive Reviews

Once you start collecting reviews at scale, you need an online reputation management widget to manage them effectively.

Here are some suggestions:

EmbedSocial

EmbedSocial provides everything you need to manage your reviews. Collect reviews from sources like Google and Facebook automatically, integrate with an email to ask for more reviews, and showcase them in an interactive way.

Thanks to the simple SEO snippets, you drive more traffic to your website and increase sales.

Pick your reviews widget today >

Yotpo is a review management platform that makes it easy for customers to leave feedback. You can customize widgets and collect data to optimize results.

The Trustpilot widget allows you to collect and publish social feeds, user-generated content , campaigns, and reviews on sites, newsletters, and other customer interfaces.

Why Are Positive Reviews Important?

Customers browse customer reviews to learn how others use and enjoy your products.

They are also interested in the experiences of others with your customer service team or other employees who might have been helpful.

There are many benefits of showcasing positive reviews about your company or products. Here are some of them:

• Increase revenues. 95% of customers consult online reviews to find out more about a product they are considering buying. You might write a good product description, but another happy customer is what will persuade them to make the purchase. Having positive reviews will help you increase your sales and revenues by showing customers that others are enjoying your product.
• Improve company reputation. When you have positive reviews, this proves that you’re a well-established company that is honest and listens to its customers. Having user ratings on a website helps buyers build legitimacy, therefore improving your company’s reputation.
• Benefit your search engine rankings. Google and other search engines use off-site indicators to determine your business’s relevance, credibility, and reliability. Businesses may leverage reviews as one of the most consistent methods for improving these indicators.

Almost two-thirds of customers believe internet reviews are critical in purchasing decisions.

They’re more inclined to consult Google or Trustpilot for recommendations than ask their friends and family.

According to Bright Local Consumer Survey 2022:

• 89% of consumers are ‘highly’ or ‘fairly’ likely to use a business that responds to all of its online reviews.
• More consumers use Google reviews to evaluate local businesses than ever before. In 2021, 81% did, but in the year before that, just 63% did.
• The percentage of people ‘never’ reading reviews when browsing local businesses has fallen from 13% in 2020 to just 2% in 2021.

All these reviews statistics confirm the importance of online reviews in making purchasing decisions.

Let’s see the most common platforms where customers leave their reviews.

FAQ about Positive Reviews

What are the benefits of generating reviews.

Generating reviews can be beneficial for many segments of your business. Here are some of them:

• Boost your sales by allowing potential customers to read positive experiences from people who have already bought from you.
• Improve brand image by highlighting reviews with positive experiences.
• Increase your SEO ranking by showing Google you’re a relevant brand.

How to get more reviews?

There are many ways to get more reviews, including:

• Rewarding people who leave reviews.
• Motivating people with positive reviews examples.
• Follow up with customers to ask about their experience.
• Try to improve the experience of people who leave negative reviews.

What makes a good review?

A good review has the following characteristics:

• It contains enough details
• It’s consistent and doesn’t contain contradictory statements
• It’s honest and shows genuine emotions
• It clearly communicates the customer experience

What should I write in a positive review?

In a positive review, consider including the following elements:

• Mention your recent visit or interaction with the business.
• Highlight specific product or service aspects that impressed you, such as excellent service, a personal touch, or a strong impression.
• Provide any relevant context or personal experiences to help other potential customers understand the value of the product or service.
• Offer a recommendation based on your positive experience, which can contribute to the business’s SEO ranking and increase sales for new business opportunities.
• Remember always to write unique, genuine, and personal reviews that accurately reflect your own experience.

Should you respond to negative reviews?

Yes, responding to negative reviews is crucial for maintaining a positive online reputation and demonstrating your commitment to customer satisfaction. By addressing the concerns raised in the review and offering solutions, you can show potential customers that you value their feedback and are dedicated to improving your products or services. Additionally, responding to negative reviews gives you an opportunity to resolve any issues and potentially turn a dissatisfied customer into a loyal one.

What are 5-star positive review examples?

5-star positive reviews typically highlight exceptional experiences with a product or service. These reviews often praise aspects such as outstanding customer service, high-quality products, or a pleasant overall experience. Here are three examples of 5-star reviews for a hotel: “Unforgettable 5-Star Experience at [Hotel Name]: From the warm, welcoming staff to the luxurious amenities, my stay at [Hotel Name] exceeded all expectations.” “A True Home Away from Home – [Hotel Name]: The staff went above and beyond to make my stay comfortable and enjoyable, and the facilities were top-notch.” “Exceptional Service and Luxury at [Hotel Name]: The attention to detail and commitment to customer satisfaction made my stay at [Hotel Name] truly memorable.”

How do you comment on a 5-star review example?

When commenting on a 5-star review, expressing gratitude for the positive feedback and acknowledging the specific praises mentioned in the review is essential. Here’s an example of how to comment on a 5-star hotel review: “Thank you for your kind words and wonderful 5-star review! We are thrilled to hear that you enjoyed your stay at [Hotel Name] and had a memorable experience. Our team works hard to provide exceptional service and amenities, and receiving such positive feedback is always rewarding. We truly appreciate your recommendation and look forward to welcoming you back for another unforgettable stay in the future.”

Key Takeaways

In summary, here is what you should do in order to get positive reviews from your customers:

• Create a clear process to send and receive reviews
• Make sure you are addressing all of the issues that come up in reviews
• Use positive reviews as social proof on your website and marketing materials
• Regularly check in with customers to see if they’re happy with your product or service
• Respond quickly to negative reviews and take corrective action if necessary
• Never stop trying to improve the customer experience.

You can not control what customers say about you, but if you have done everything you can to make sure they’re happy, then you’re more likely to get positive reviews.

When customers take the time to leave you a positive review, it is important to show your appreciation.

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In 1985 singer/songwriter Sean Kelly met guitarist Charles Hambleton met at an open mic night in Vermont and hit it off immediately. Musically in tune with one another it wasn’t long before they began playing in a band together, the creative spark was well and truly alive. To kick-start their music endeavours they moved to Colarado where they met with bassist Andy Shelden a friend of Kelly’s and decided to form another band. Getting drummer Jeep MacNichol and keyboardist Al Laughlin on board, The Samples began their mission for success. Relying on word of mouth the band played mostly to college students in the beginning and soon the word had spread of this promising reggae infused pop/rock band. In 1989 they independently released their debut album which had a bluegrass feel and soon Arista leapt at the chance to sign them before they re-released the album. Their time spent with Arista was short-lived as the band were eager to evolve their sound and move in a different musical direction. Signing with W.A.R.? (What Are Records) they released their second album ‘No Room’ in 1992 which blended pop with jazz, folk, reggae and rock which would then become their definitive sound. The album churned out the hit singles ‘When It’s Raining’ and ‘Taking Us Home’ which helped put the band on the map. The following year they opted for a poppier sound with the album ‘Last Drag’ which launched them into mainstream success. After a small hiatus, the band returned in 2013 with their 11th studio album ‘America’ released on New Year’s Day signalling a new chapter of The Samples had begun. Performing with an abundance of passion to an adoring crowd, The Samples delve into some of their most prolific tracks such as ‘Feel Us Shaking’, ‘Did You Ever Look So Nice’ and ‘Little Silver Ring’ evoking cheers and applause from the audience. As the band get carried away playing instrumentals you feel yourself getting lost in the rhythm as they command the stage and everyone’s attention. The Samples are back and better than ever.

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How to Get Tour Feedback and Reviews From Your Guests

Every business will face positive or negative feedback—tour operators and activity providers included. The challenge lies in getting more positive tour feedback that will increase your business credibility and trust amongst potential customers.

Have you ever heard of the old saying: “The customer is always right”? That is true in most cases. Even more in the travel industry, in which customer service is at the core of any business.

It’s common knowledge that good customer service equals more returning customers, which means spending less on marketing efforts. So, there are indeed many reasons to get more positive tour feedback and reviews from your guests.

This is why you need positive tour feedback and reviews

Statistics and findings from researches are always helpful if you want to get the big picture. So, let’s take a look at the key ‘takeaways’ from Bright Local’s report Local Consumer Review Survey 2020 :

• 94% of consumers say that reviews make them more likely to use a business.
• 79% of people trust online reviews as much as a personal recommendations from friends or family.
• 87% of consumers read online reviews for local businesses in 2020 – up from 81% in 2019.
• 80% of consumers read less than 10 reviews before forming an opinion about a business.
• 84% of consumers say that the overall star rating of a business is the most important review factor.
• Only 48% of consumers would consider using a business with fewer than 4 stars.
• 86% of consumers think that reviews older than 3 months are no longer relevant.
• 72% of consumers will leave a review for a business if they’re asked to.

Now that you are convinced about the importance of positive reviews for your business, let’s take a look at how you can get tour feedback from your guests.

Make it as easy as possible for them to share their experience

Be aware that very few customers are going to go out of their way to find out where to give you tour feedback, submit a review, or rate your business. No matter how great the experience was to them.

Therefore, make it as easy as possible for customers to share their experience by sending them a direct link to your profile page on review sites or encouraging the customer to rate your company on Facebook or Google.

• Which review platform should you focus on?

In addition, even hand out postcards or business cards that list URLs to review sites as customers leave. Don’t be afraid to ask them directly.

Asking for their feedback after the trip could have a great impact on the number of reviews you receive.

Another option is performing a service survey. That could be a multiple-choice form, the simplest way to get feedback.

For that task you could use Google Forms , SurveyMonkey or even a paper form to be filled right after the experience. The last option is ideal if you don’t have internet access at the location.

Take Viet Expert Travel Feedback Form as an example of a tour guide feedback form . Of course, don’t copy. Adapt it to the reality of your business.

After having it filled out, ask permission to publish their response online.

Send an email asking for feedback after the trip

Sending your guests an email asking for feedback after their trip and also thanking them for joining your experience is essential. Even better if you catch the timing.

Nowadays there are several tools available that you can use to automate email communication with your customer. You could use MailChimp or ActiveCampaig , just to name a few of them.

• How Tour Operators Can Use Email Marketing to Boost Sales
• 5 Email Nurture Tips for Increasing Online Bookings

The biggest advantage of using those platforms is that you can schedule your post-trip emails based on specific triggers.

If you set up it correctly, the message asking for tour feedback can be sent automatically one day or one week after the tour. No more email reminders!

Another advantage is that those tools allow a great level of personalization . For example, you could add the customer name or business to the email subject.

Sending your past guests this type of message is a great opportunity to ask them to contact you directly if they had any problems or were not satisfied with their experience.

This opens up the line of communication and adds a personal touch to the entire experience, which is a great tactic for you. There is also the possibility to turn a potentially negative review into a positive one.

Give your guests an extra push for a tour feedback

Hold your horses! I’m not talking about bribing your customers to post a review. It’s important to understand the difference between that and encouraging more customers to share their tour feedback.

You could give a discount on a future visit to all customers that take the time to complete a short feedback survey after their trip, or rate your business on a review platform.

Another type of incentive may come in a way of a contest . Encourage customers to submit a review to participate in a contest to win a gift card or gift certificate.

The prize could also be receiving tickets for one of your experiences, or an exclusive package for the season.

Giving something in return for tour feedback will pay off as your online credibility grows with the reviews.

Interact on social media and share reviews

Tour operators that maintain a positive social media presence may be able to garner more reviews and customer feedback than those who do not.

Your social media audience tends to spend more, engage more, advocate more, and be more loyal to your brand. This is why it’s imperative for tour businesses to invest time in social media activities on some level.

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You could simply follow up on all comments posted on your Facebook page. Or respond to all reviews—which is crucial.

This will show your customers that you’re more than willing to communicate and interact with them—an important element of great customer service.

• Tour Providers’ Social Media Goals – Connecting With Travelers

The great thing about platforms like Facebook, Twitter, LinkedIn and Instagram is that you can easily promote the reviews about your tour business and tag the author.

By doing that you give recognition to the person who gave the feedback, generating engagement and also increasing the trust in your business reviews.

Customers who see how other reviewers are treated—whether promoting video testimonials or a customer’s comments on social media—could get inspired to share their own tour feedback.

Go above and beyond with your customer service

This should be a no-brainer.

First impressions and final impressions are going to leave a lasting effect on your customers. 

How your staff welcomes visitors as they settle in and how the customers feel when they leave your tour will be some of the most memorable interactions your customer will have outside of the actual experience.

Train your guides to mention that they would appreciate receiving tour feedback in the form of reviews. Also, discuss reviews as a team, acknowledge good reviews, and use negative reviews as a tool for improvement.

Leave customers with a token of your appreciation in the form of a thank you card, a gift bag, or any other type of tangible souvenir to leave a lasting impression .

• Superb Way to Double Travelers’ Loyalty? Reward Them

When possible, offer complimentary upgrades to your guests. That could be extra time or experience in addition to the standard product they have purchased.

Consider how many customers would be spreading the word about free upgrades when booking a tour. Or how thrilled they would be after receiving a free gift or souvenir upon departure.

These things may be just what it takes to set your company apart from other tour and activity operators in the area.

The bottom line is that small gestures will help a customer feel more welcome and connected to your company—and may generate positive tour feedback .

Provide an easy checkout process

A tour operator may focus mainly on delivering amazing experiences for customers and introducing them to a new activity.

But don’t forget the importance of the customer service experience before your visitor even gets there.

By using an online booking software  to coordinate reservations, you want to make sure customers are going through a seamless checkout process.

According to a Statista report , in 2020 the online shopping cart abandonment rate was 80% for the tourism industry. That could be because the checkout process is too complicated or appears insecure .

Other reasons include a checkout flow process that is too lengthy and technical difficulties with the shopping cart.

So, if you can present a seamless checkout process for your customers, you can not only secure a booking but also get positive tour feedback.

Stay calm when receiving a negative tour feedback

It’s impossible to expect that all of your customers are going to be happy customers.

Some tour operators are more than eager to hide negative reviews under the rug, but it’s not going to help. In fact, it’s more likely to hurt.

Learning how to handle negative reviews effectively , however, can open up the door for more positive reviews since customers will see that you are open to rectify a seemingly difficult situation.

Sometimes the best approach is turning the comment around by apologizing sincerely and then highlighting what you do right .

You might initially think that negative reviews are bad for your tour company, but they’re not.

Negative reviews make good reviews more authentic. But don’t have many of them, of course.

Anything you post publicly that shows a casual visitor that you take care of your customers can improve your online image.

Responding to reviews shows travelers and potential customers that you genuinely value their feedback. And that you’re eager to provide the best, most enjoyable experience.  

Embracing reviews , good or bad, helps you in growing your business. Nothing better than an outsider to point out your weaknesses and strengths.

Was there an issue with timing? Do you need to make the booking process more efficient?

Remember, the best judges are your customers! So, take their feedback with an open heart to improve your experiences and attract more good attention down the road.

Resist the temptation to post fake reviews

Like all things in social media and user-generated content, reviews need to be managed. It means you need to constantly pay attention to them.

Strive to continually increase positive reviews, and always make sure to respond to your most recent reviews .

Posting fake reviews, using boosting techniques, or posting fake reviews on your competitors’ sites are all actions that will jeopardize your credibility and image over time.

Trust me, you don’t want to do any of those activities.

Instead, use all of the possibilities mentioned in this article and steadily, but successfully, increase your positive reviews.

Receiving tour feedback in the form of reviews is utterly important for any business with an online presence.

The ideas presented in this article are of great help for tour operators looking for getting more positive reviews.

If you want more ideas on how to grow your tour company online, join our LinkedIn group !

There you can join interesting discussions about online marketing for tour operators and also share your experience in getting positive reviews from your guests.

ORIOLY on July 7, 2021

by Felipe Fonseca

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How to Effectively Ask Guests for Tour Feedback

By Erick Tomaliwan

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This article is a sneak peek for our free course: Improve Your Reviews With Guest Feedback . Download the free guidebook and join the course on Campfire to learn the secrets to earning more 5-star ratings with the Guest Feedback Loop Strategy.

Not every guest will voluntarily share their appreciation or complaints.

According to Yonder , only 2-5% of guests will take the initiative to write an online review, and that’s usually because they either had an extremely positive experience that they can’t wait to tell the world about or an extremely negative one.

So what about the rest of your guests? Their feedback matters too. Especially since they might have insight into the small details that the positive and negative reviewers often overlook. Not to mention, 95% of travelers read online reviews before booking , so you might be missing out by not having enough positive feedback on review sites. 

Well, the secret to getting more tour feedback and improving your Tripadvisor ranking is actually quite simple. You have to ask! By asking for feedback, you can get more responses. In fact, 70% of guests will write a review when asked by a business .

We’ll go over the best way to ask for tour feedback and how to measure guest happiness. 

Asking customers for feedback

The easiest and most effective way to ask guests for feedback is through email. Unlike asking them right after the experience, “how was that for you?” where you only get a vague reply like, “that was incredible!” or “best time of my life!” or “I learned so much!” you’re more likely to get a detailed overview of what they did or didn’t enjoy. 

That’s because, with email, it’s just you and them. There’s no tour guide within earshot. Or a father-in-law who paid for the whole thing. They can be totally open and honest because no one else is around to listen. But also, they won’t feel put on the spot or pressured by time if they need to be somewhere else or their group is getting ready to leave. They actually have time to process the experience and think about their answer. 

And while you can ask guests to reply with their tour feedback, it’s a much better strategy to send a survey. They might not know what to say or have time to craft a thoughtful response, especially when they’re still busy enjoying their vacation. By prompting them with questions instead, you can make it quick and simple for them.

Plus, it’s not only easier for them; it’s also easier for you. That’s because you can use the survey to get a quantifiable measurement of guest happiness to track your company’s performance over time.

Let’s go over the two most common metrics that brands rely on for doing this. 

Customer Satisfaction Score (CSAT)

A Customer Satisfaction Score is a metric used to determine whether a guest feels that you met their expectations. 

On a scale of 1 to 5, you ask how satisfied they were with the experience — 1 being not at all satisfied and 5 as very satisfied. It’s calculated by dividing the number of very satisfied and satisfied guests by the number of respondents, multiplied by 100. You then follow up with the question, “What can we do to make the experience better?”

Number of satisfied guests / number of respondents x 100 = CSAT Score

Unfortunately, there isn’t a CSAT benchmark for the tours and activities industry yet (feel free to let us know what yours is once your start measuring), so just use hotels as a reference for now, which is 76%. 

When should you use it?

It’s best to use a CSAT score when you want to get an immediate pulse on a guest’s reaction to the experience.

What’s great about this survey methodology is that it’s pretty straightforward, and the follow-up question usually elicits specific answers because most guests will have one thing that they think could’ve been better. “I had a great time, but I sometimes couldn’t hear the local guide over the noise of the traffic and crowd.”

The downside, however, is that it tends to attract guests who either had a very positive experience or a very negative one. Those who fit somewhere in the middle are often less inclined to take the survey. Not to mention, it’s also subject to cultural bias since people from individualistic countries are more likely to pick the extreme sides.

Net Promoter Score (NPS)

On the other hand, a Net Promoter Score is a metric used to identify whether someone will promote your business to their social network, whether that’s family, friends, or fellow travelers they meet during their trip. 

This time, you ask how likely they are to recommend the experience to a friend on a scale of 0 to 10, organizing the answers into three categories:

• Promoters: guests who choose either 9 or 10 will be enthusiastic about sharing their experience, both online and in social situations
• Passives: guests who are neutral will score a 7 or 8, meaning they may or may not refer your business to friends and family
• Detractors: guests who pick between 0-6 are usually unwilling to refer your business, or worse, risk negative word-of-mouth

To calculate your NPS score, you simply subtract the percentage of Detractors from the percentage of Promoters. And you can expand on their reasoning by asking a follow-up question such as, “Can you explain why you gave us that score?”

% of Promoters – % of Detractors = NPS

You should use an NPS score to evaluate a guest’s long-term loyalty and overall impression of your brand. It’s best suited if you target locals or don’t get many repeat bookings because you can use it to measure customer retention and word-of-mouth marketing.

With an NPS survey, guests can be fiercely honest. People usually pride themselves on their recommendations because it reflects their tastes and standards, so if they score big, that means you’ve successfully landed their stamp of approval. You can then reach out to them and ask for a website testimonial because they’ll be the most willing. 

However, the disadvantage of using the NPS method is that it’s not always specific enough in identifying why guests are Detractors and what you can do to pull them back on your side.

Examples of tour feedback questions

It’s best to section off your tour feedback questions based on a guest’s score, whether you use the CSAT or NPS survey methodology. In other words, you’ll want to create custom workflows with relevant follow-up questions. Here are two examples:

1. CSAT questions

Of course, you’ll start off by asking: 

• On a scale of 1 to 5, how satisfied were you with the experience?

Then ask your guests who score a 4 or 5 the following questions:

• What area of the experience do you think we do really well?
• What did you enjoy most about the experience?

As for guests who score a 1, 2, or 3, you can ask:

• What area of the experience do you think we can improve?
• What can we do to make the experience better?

2. NPS questions

Start off by asking:

• On a scale of 0 to 10, how likely are you to recommend this experience to a friend?

For guests who are Promoters, you can ask:

• We’re thrilled to hear that. How would you describe the experience to a friend?

As for guests who score as Passives:

• What is one thing we can do differently to make the experience better?

And guests who are Detractors:

• Our apologies for not meeting your expectations. Care to tell us why?

3. Other questions

While a short and sweet survey will get more responses, you may want to change it up by getting more specific feedback with questions like:

• How would you rate our tour guides?
• How did you hear about us?
• How well did we communicate the tour details?
• Was it easy to get to the meeting location? If not, how come?
• How did you find the booking process?
• What’s one thing the experience is missing?
• What stops did you enjoy the most? The least?
• What’s the coolest thing you learned about [insert destination] from the tour?
• What did you find to be the most interesting part of the tour?
• Was there anything that prevented you from enjoying the tour?

Setting up a tour feedback survey

If you haven’t set up an email survey before, there are plenty of online tools available, like SurveyMonkey . But we highly recommend going with customer feedback software that integrates with your booking system, such as Yonder , because your guest responses will automatically tie to their booking details for easier and more detailed tracking. 

Luckily, Yonder integrates with Checkfront and Bobbie Mulgrew, the Managing Director of Easyhike has already seen incredible results, going from 1-2 responses per month to an average of 40%. You can read the full case study here . 

We were emailing out to all of our customers from our booking system, trying to get feedback where we could and encouraging them to write reviews online. I’m always open to trying new things and improving what we’re doing. I wondered if using Yonder would make our survey feel more legit and whether it would encourage more customers to write reviews and it has, we’ve seen an increase in reviews since using it. Bobbie Mulgrew, Easyhike

Plus, the Yonder Customer Survey is explicitly designed for tour operators, only takes ten seconds to set up, and sees an average response rate of 35% because rating buttons are built right into the actual email. All you need to do is customize the colours, upload your logo, and add any follow-up questions to get more insight.

You can also edit the final message depending on a guest’s score. For instance, you can acknowledge that a Detractor’s feedback will help your business improve. Whereas, for Promoters, you can prompt them to write a review, which Yonder makes easy by directing them to your preferred travel review sites using share buttons. Easyhike was able to increase their Google Reviews by 500% this way!

How to set up a Google Forms Feedback Survey

While a beautifully designed survey will help you attract more responses, we understand that you may be looking for a free alternative. So, you can always set up a makeshift feedback survey using Google Forms. 

With this online tool, you can add a question for either the CSAT or NPS survey using a linear scale, but we recommend going with multiple choice because it allows you to create custom workflows based on scores to get more specific feedback on what you do well or can improve. 

For example, let’s say a guest selects Satisfied or Very Satisfied. They’d automatically go to the next section with a follow-up question like, “What did you enjoy most about the experience?” Whereas someone that selects Neutral , Unsatisfied , or Very Unsatisfied would see the follow-up question as “What can we do to make the experience better?” 

You can also customize the survey by adding a brand colour to the background, uploading a banner image, like your logo or a photo that represents the experience, writing a title, such as “Help improve [your business name],” or “We value your feedback,” and filling out a short description that tells guests exactly how your business is going to use their tour feedback.

Note: Unlike Yonder which comes with a review prompt you can toggle on or off depending on a guest’s score, you’ll have to add this to the description in your thank-you section for the positive workflow. The only downside is that Google Forms doesn’t allow embedded hyperlinks in the text. But you can still direct them to a review site by copying and pasting the URL. 

Final thoughts

It’s one thing to ask for tour feedback, and another to do something with it. Make sure you take our complete FREE course (guidebook included) to find out how you can keep track of all the feedback that starts rolling in, analyze it to pick out priorities of what to improve or enhance, and deliver feedback to your guides by empowering them.

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Iron maiden announce 50th anniversary world tour for 2025-2026.

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INDIO, CALIFORNIA - OCTOBER 06: (EDITORIAL USE ONLY) (L-R) Dave Murray, Adrian Smith, and Bruce ... [+] Dickinson of Iron Maiden perform onstage during the Power Trip music festival at Empire Polo Club on October 06, 2023 in Indio, California. (Photo by Kevin Mazur/Getty Images for Power Trip)

Heavy Metal legends Iron Maiden have announced an ambitious World tour for 2025 and 2026, one which celebrates 50 years since the U.K. band formed. The Run For Your Lives world tour will see the band perform hits off their first nine studio albums from their 1980 debut Iron Maiden to 1992’s Fear of the Dark (the last album vocalist Bruce Dickinson performed on before exiting the band and then later returning in 1999).

So far Iron Maiden has only revealed the U.K. and European dates for their world tour, which will have the band performing across 27 stadiums between May and August of next year. Provided the tour announcement does list both 2025 and 2026, the band will likely announce a North American leg in addition to other continents in the near future.

Members from Iron Maiden have commented on the upcoming tour, with vocalist Bruce Dickinson stating, “Next year is a very special one for IRON MAIDEN and we’re going to be giving our fans a once-in-a-lifetime live experience. This is a tour that’s gonna put a smile on your face and a cheer in your throat. If you’ve seen us before, then get ready to take that experience to a whole new level. If you’ve never seen us before, then what the hell have you been waiting for? Now’s your chance to find out what you’ve been missing! IRON MAIDEN’s definitely gonna get ya!”

The band’s longtime manager Rod Smallwood also commented stating, “50 years of Maiden and I have seen 46 of them! With well over 100 million albums sold and almost 2500 shows in 64 countries and counting, to countless millions of fans, we are all still loving every second and consider every tour a new challenge to bring something different and exciting to our fans. And for this very special one we’re pulling out all the stops!

While Iron Maiden are no strangers to ambitious world tours, this tour announcement may come as a surprise to some fans, specifically those who’ve speculated the band is nearing its ‘farewell tour’ era. A fair number of bands from the same era as Iron Maiden, namely acts KISS, Ozzy Osbourne, and Aerosmith have all embarked on farewell tours and closed the book on their touring careers. After this announcement it’s clear that Iron Maiden isn’t at that stage quite yet, and they still have a fair amount of gas left in the tank to continue delivering their one of a kind live spectacle.

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