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Indulge in the unparalleled legacy of Taylor Swift – a global phenomenon whose talent has garnered her already 10 Grammy awards, five Guinness World Records, an Emmy, and a Brit Award. With over more then 42 million albums and 130 million singles sold worldwide, Taylor Swift stands as one of the best-selling artists of all time.

Immerse yourself in the magic of her music during her tour in the UK, from the infectious hooks of “We Are Never Ever Getting Back Together” and “22” to the empowering anthem “Shake It Off.” Prepare to be captivated by her enchanting performance, as she takes you on a journey through her most unforgettable pop songs!

At P1 Travel, we are committed to curating an unforgettable experience for our customers. With a seamless booking process, you can secure your tickets to see Taylor Swift live in London’s iconic Wembley Stadium. Don’t miss this opportunity to be part of a historic musical event. Book your Taylor Swift tour tickets now and embark on a journey filled with unforgettable experiences!

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Taylor Swift Tickets London - Wembley Concerts

Taylor swift tickets - uk tour 2023.

Taylor Swift | The Eras Tour

Taylor Swift is coming to the UK for a major tour in 2024! The Eras Tour will stop in London for several nights. You can book our official Taylor Swift premium tickets and hospitality packages. Taylor Swift is no stranger to the UK, as she has headlined major venues and events like Etihad Stadium, Wembley Stadium , BST Hyde Park, and the Jingle Bell Ball. To sum up, Taylor last toured in the UK in 2018 for her Reputations World Tour. The Eras Tour is the ongoing sixth concert tour by the American singer-songwriter. The tour visits 146 cities across five continents. Don’t miss your chance to see Taylor Swift live in London in 2024. Secure your place today with us.

Taylor Swift

Swift’s last tour was in 2018, and therefore fans have been eagerly awaiting her return to the stage. Likewise, the Eras Tour is expected to be her biggest and most spectacular tour yet, with Swift performing songs from all nine of her studio albums. Swift is one of the biggest pop stars in the world, and her concerts are always sold-out. She has energetic performances and the ability to connect with her fans. The Eras Tour is sure to be one of the most anticipated tours of 2024, and fans are already snapping up tickets.

Wembley Stadium

Wembley Stadium is the largest stadium in the United Kingdom, and it will be packed with Swift fans from all over the world. The stadium is known for its excellent acoustics and atmosphere, and it is sure to be an unforgettable experience for all who attend.

Here are some things that fans can expect at Taylor Swift’s shows at Wembley Stadium in 2024:

• A setlist that includes songs from all nine of her studio albums, including her biggest hits and fan favourites.
• An energetic and visually stunning performance.
• A chance to be part of one of the most anticipated tours of the year.

Therefore, if you are a fan of Taylor Swift, then you don’t want to miss her shows at Wembley Stadium in 2024. Above all, It is sure to be an unforgettable experience.

Hospitality Packages

Club wembley premium tickets.

Official Club Wembley VIP Tickets enable music fans the opportunity to experience a fantastic day at Wembley Stadium for each showpiece show, perfectly partnering access to the VIP bars and lounges within the heart of the stadium with padded VIP seats offering superb views of the action on the pitch at Wembley Stadium connected by EE.

We’re proud to be an Official Overseas Travel Agent of Wembley Stadium.

Package Benefits

• VIP entrance at Wembley Stadium connected by EE
• Exclusive access to the Club Wembley concourse inside Wembley Stadium
• Access to the range of VIP lounges, bars and restaurants within Club Wembley
• Official Tickets on Level Two (VIP Level) with padded seats
• A wonderful range of dining options available to purchase on the Club Wembley concourse
• Experienced Wembley hospitality staff in attendance throughout the event
• Your booking managed by an Official Travel Agent of Club Wembley – ATM Events Group

Diamond Package

The Official Diamond Hospitality experience at Wembley Stadium connected by EE is the ultimate way for fans to enjoy a concert at Wembley Stadium.

Official Diamond Hospitality at Wembley Stadium is sold on a first-come-first-served basis, and can be booked for groups of various sizes (subject to availability).

• Arrive via the VIP entrance at Wembley Stadium
• Reserved ticket in a central seating block on Level One
• Champagne & Cocktail Reception
• Premium grazing menu
• Complimentary beers, premium wines & soft drinks from when doors open until the show starts and for one-hour post-show
• Bespoke drinks options are available throughout the show
• Access to the hospitality lounge throughout
• Access to a one-hour post-show party with dance floor & DJ
• Taylor Swift Concert goodie bag
• Booking is managed by ATM Events Group – a proud Official Club Wembley Travel Agent

Gold Package

Official Gold Hospitality enables music fans the opportunity to experience a fantastic day at Wembley Stadium for each showpiece show, perfectly partnering access to the VIP bars and lounges within the heart of the stadium with padded VIP seats offering superb views of the action on the pitch at Wembley Stadium connected by EE.

• Executive access to relaxed and informal ‘lounge-style’ hospitality preshow and for one-hour post-show
• Complimentary beers, wines and soft drinks pre show and for one post show
• Wide ranging buffet menu before the main act
• Purchase bar available during the show
• Snacks served post show
• Access to the Club Wembley after show party until late
• Booking managed by ATM Hospitality – a proud Official Club Wembley Travel Agent

Silver Package

The exclusive Silver Hospitality experience at Wembley Stadium connected by EE is a great way for groups of fans to enjoy an unforgettable night. From the moment you arrive via the VIP entrance at the venue, guests enjoy access to the hospitality lounge and excellent stage views from prime seats.

Official Silver Hospitality is sold on a first-come-first-served basis, and can be booked for groups of various sizes (subject to availability).

• Arrive via the hospitality entrance at Wembley Stadium
• Reserved ticket in a central seating block on Level Two, with a great view of the show
• Exclusive access to relaxed and informal ‘lounge style’ hospitality pre show
• Complimentary beers, wines and soft drinks pre show served for two hours from doors opening
• Pre main act hand held food offering
• Lounge will close two hours from doors opening

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The Eras Tour Stage: See the Intricate World-Building of Every Set in Taylor Swift’s Most Ambitious Shows Ever

By Katherine McLaughlin

Since kicking off in March of 2023, the Eras Tour stage has provided an immersive backdrop to Taylor Swift’s most ambitious shows to date. Indeed, there was a joke circling the internet following the opening weekend of the now nonpareil: look at any random collection of photos taken throughout the night—some even snapped mere minutes apart—and you’d never know they all came from the same show. What starts in a hazy pink, cotton candy dreamscape ends in a sultry, sparkling twilight—with plenty of undulating stops in the middle, from ethereal fairytale woods to the energetic skyscrapers of the concrete jungle.

“[The stage] changes for almost every song, which is crazy to think about considering most artists have the same stage for their entire set list,” Maya Minocha, a fan who has attended multiple shows, tells  AD. Broken down by “era,” the concert takes fans on a three-plus-hour journey through nearly every album in the singer’s 18-year career. “The sets absolutely made this possible,” Ginnie Low, a fan who attended the tour and runs the TikTok account The Thrifty Swiftie , says. “I didn’t move from my tiny little seat area the whole concert, but was transported to 10 different worlds.” Ariel Miranda , another concert-goer agrees. “It was such an immersive experience,” she says.

Now, over a year into the global phenomenon, the singer is still keeping fans on their toes with an ever changing assortment of costumes, track lists, and even a brand new set to commemorate her latest release, The Tortured Poets Department . With a distinct focus on world building,  AD takes a look at the incredible set design that helps bring her music to life throughout the triumphant concert.

The Lover Era

Swift during the opening number of the Eras Tour

Swift opens the show with tracks off of her seventh studio album,  Lover. “It was as if she picked up right from where she left off,” Miranda says, referring to Swift’s COVID-19-induced cancellation of her sixth headline tour, Lover Fest, in 2020. Having characterized the album with yellow, pink, and blue pastels, Swift—outfitted in a shimmering leotard—belts songs like “Miss Americana and the Heartbreak Prince” and “Cruel Summer” while dancers wielding billowing tapestries perform beneath a rosy glow. Screens show two pink triumphal arcs, which were historically built to honor a person or commemorate an important event—a fitting gesture to begin the one-of-a-kind spectacle.

Taylor Swift performs in front of the Lover House during the Eras Tour.

A familiar dollhouse-like home appears behind Swift later in the set, which many fans recognize from her “Lover” music video. “The screen begins flashing images that eventually piece together to become the Lover House, which was a huge Easter egg,” Miranda adds. In the video, Swift and costar Christian Owens move through various colored rooms  within a house in a snow globe. When the music video first dropped, fans theorized that each room represented one of her existing albums, and with the release of three new albums, many believe the home is now complete .

During “The Man,” Swift uses scaffolding and office props to emulate a corporate environment.

Other notable scenes from the Lover section of the show include a full-scale office cosplay moment during “The Man,” where Swift sings about the sexism she’s faced throughout her career. While it’s been a part of the show since 2023, it certainly fits into the “ corporate fetish ” trend of late, in which offices have become unlikely muses.

The Fearless Era

Projects and stage lights provide a golden glow during the Fearless era.

By Michelle Duncan

By Megan Johnson

By Alia Akkam

Next up in the night, Swift performs three songs from her second album,  Fearless, for which she won album of the year in 2010 at the Grammys (the youngest artist to ever win the accolade). Though she was certainly popular in country circles following her self-titled debut album, it was this second record that established her mainstream success. And not only does the singer bring back some classic circa 2009  dance moves , she also showcases a dazzling gold motif that she employed when promoting the album over a decade ago.

Taylor Swift with her bejeweled guitar

Outfitted in soft curls and sequins, Swift was often portrayed as the girl next door and an American sweetheart during this period. Though she did, at times, lean into this persona, fans remember her determination to be bold, strong, and, yes, fearless. The sparkles and shine acted as visual representation of this.

For fans, perhaps the most exciting Easter egg was a nod to the bedazzled guitar that she toured with during her  Fearless era. In an Instagram story, Swift revealed that it was her parents who artfully stuck the shimmering crystals onto her acoustic instrument just days before the Eras Tour started.

The Red Era

Taylor Swift wears an outfit nearly identical to one she wore in the “22” music video.

During the European leg, Swift switched up the order of her sets, and moved the Red era to the third spot. The original tour for the album, which took place between 2013 and 2014, was her biggest at the time. It included a seven-piece band, fifteen dancers, multiple costume changes, as well as jumbotrons and multilevel stages. Though the Eras Tour stage certainly honors some of these larger-than-life moments from the first  Red tour, it also shows considerable restraint.

Swift wears a sparkling red coat during an acoustic set.

During one particularly emotional moment, Swift sings the 10-minute version of her critically acclaimed “All Too Well” with just her acoustic guitar. However, this doesn’t mean it wasn’t exciting. “Even some of her slower songs like “All Too Well,” where it was just her and a guitar, had insane stage effects that you wouldn’t expect, like snow confetti falling across the stadium and the stage rising when she starts singing a high note,” Minocha tells  AD.

The Speak Now Era

Swift sings “Enchanted” during the Speak Now set.

Though Swift only performs one song from her third album,  Speak Now —much to the disappointment of some fans—she makes sure it counts. The singer belts in a ballgown in a digitally crafted field of flowers, thanks to projections on the screens and the stage floor. The color purple defined the album’s aesthetic, and, though the shade is often associated with royalty, it can also symbolize ambition, power, and independence. Following her historic win at the Grammys for  Fearless,   Speak Now was a pivotal moment in her career. Could she keep up the pace or was she another teen star who lost momentum as they reached young adulthood? Not only did Swift deliver, she proved she could do it on her own: Speak Now was the first album she wrote entirely solo.

The Reputation Era

Swift stands atop a raised stage during the Reputation era of the concert.

Spawned from Swift’s 2016 public feud with Kim Kardashian and Kanye West,  Reputation represented the singer’s reflection on fame, public perception, and an opportunity to rewrite the “good girl” narrative she’d carried around for years. Though the album is often billed as defensive and reactive, it remains one of her most misunderstood collections: It’s also full of love songs and sweet moments. The dark stadium and blood red risers certainly support the most common perception of the album; however, it’s hard to miss the lit candles just below her. After all, it’s no coincidence burning is just as frequently used to describe rage and anger as it is passion and love.

The backup dancers pay homage to Swift’s “Look What You Made Me Do” music video.

During “Look What You Made Me Do,” Swift’s backup dancers perform in doll boxes dressed in outfits inspired by previous looks she’s worn. The moment is a direct nod to the song’s  music video , in which Swift reenacts various moments throughout her time in the public eye in an eruptive, Easter egg-filled video.

The Folklore and Evermore Era

Taylor Swift on an A-frame during the Folklore set

To make room for new material, Swift now combines two albums, Folklore and Evermore, into one set. “I was so obsessed with the  Folklore set because it seemed like Taylor was living her best life in a little remote forest cabin even though some 60,000 people were watching her,” Minocha says of watching the opening night show in Glendale, Arizona back in 2023. (A version of this home was first seen in her  2021 Grammy’s performance .)

Thematically,  Folklore explored a fictional woodland world Swift dreamed up during quarantine, and while a cabin certainly captures that aura, the choice of an A-frame specifically is notable. Because they were relatively cheap and easy to build, the style of home grew in popularity in the United States following World War II as vacation properties—an appropriate connection given the album is centered around an escapist fantasy.

A-frames also represented a unique moment for architects who, with little financial consequences at stake, were able to test out their more speculative creative ideations. In many ways, with lockdowns, limited promotion, and no obvious answer for how or if the music would be performed live, this is what Swift’s  Folklore era represented too: the opportunity to explore,  uninhibited . “I love that album and she really created this whole world for it,” Low adds, “Building the folklore cabin and bringing us all into that world with her was just so cool.”

Swift uses a moss-covered piano for songs during this set.

Swift’s ninth album, Evermore, was positioned as a deeper exploration of the “folklorian woods,” the fictional, cottagecore-inspired place Swift used to direct her first foray into indie folk music. In the combined set, trees circle the singer on the screens behind her while Swift croons behind a moss-covered piano.

The 1989 Era

The 1989 set of Swift’s Eras Tour

“Another thing that I loved about the stage design in general was how there are basically three different parts of it that all connected together: the main stage, the diamond stage, and the catwalk that leads to the end of the stage,” Miranda says. “She really utilizes each and every one of these sections of the stage at different times during the night.”

Swift and dancers wield golf clubs during “Blank Space.”

Though examples are abundant, a particularly creative use comes during Swift’s  1989 set, a record which won Album of the Year at the Grammys in 2016. While performing “Blank Space” on the central diamond, the raised portion displays a Shelby Cobra, which Swift and backup dancers “hit” with light-up golf clubs in a live reenactment of an iconic scene from the song’s music video.

The Tortured Poet’s Department Era

Following much speculation, Swift added a brand-new set to the Eras Tour when the show began its European leg in Paris on May 9. Designed for her latest record-shattering album, The Tortured Poet’s Department , the stage takes on a noir palette for this portion of the show. Screen projections and props include a UFO ship that beams a spotlight on the singer as well as a rolling bed-table hybrid seemingly designed to resemble a 19th-century hospital bed.

“For a minute I knew cosmic love,” Swift sings beneath the beam of a UFO.

The Tortured Poet’s set also includes the addition of a new stage piece: an elevated box that mirrors the floor projections, giving the appearance that Swift is levitating around the stage. Some fans have endearingly describe the prop as a “ stage Roomba. ”

The bed recalls Swift’s “Fortnight” music video.

The set ends with a highly theatrical performance of the singer’s “I Can Do It With a Broken Heart,” in which the stage takes on the appearance of a vaudeville-, burlesque-style theater . Many fans linked the design to Clara Bow, a silent film star who Swift name-checks on the album. However, perhaps the most notable aspect is the simulated proscenium arch. In theater architecture, the detail marks the metaphorical plane separating performers from the audience, similar in concept to the “fourth wall.” It’s a unique addition considering the architectural detail is not possible in a stadium designed for 360-degree views—generally the only venues in which Swift performs.

Swift sings “I Can Do It With a Broken Heart” at The Eras Tour in Paris.

It’s particularly impactful when considering a recurring theme on the album: Swift’s complex relationship with fame and fans . In songs like “But Daddy I Love Him” and “I Can Do It With a Broken Heart,” she sings about the pressure to please fans and her frustration with commentary about her life and decisions. The proscenium could represent a metaphorical separation between Swift, the performer, and Swift, the person, showcasing which version of her she believes fans are entitled to.

The Midnights Era

During the final set of the show, Swift performs songs from her album Midnights.

The non-stop show ends with cuts from Swift’s 2022 album,  Midnights,  with the stage cast in dark light, representative of both the title of the album and the end of the concert. Standing firmly in the present,  Midnights still has its roots in the past, since the album tells “the stories of 13 sleepless nights scattered throughout my life,” Swift explained in a  Instagram post . It’s easy to follow the way the previous two-plus hours of sonic reflection—aided through the incredible set design—brings her to where she is now. As Minocha summarizes, “I’ve been to almost all of Taylor’s past tours ,and the stage and production has always been above and beyond, but because this one explores all the eras of her career, everything is just next level.”

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Taylor Swift Announces International Eras Tour Dates in Europe, Asia & Australia

"I can't wait to see so many of you," the pop star wrote on Instagram.

By Hannah Dailey

Hannah Dailey

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Taylor Swift always keeps her promises. Just a couple weeks after unveiling a list of Latin American dates for her bestselling Eras Tour and pledging to schedule even more across the globe, the 33-year-old pop star has now announced a slew of international shows for the trek in 2024.

Here Are the Artists Opening for Taylor Swift’s Eras Tour: Paramore, Phoebe Bridgers…

Trending on billboard.

Swift first confirmed that the Eras Tour would be going global earlier this month, when the “Anti-Hero” singer announced a Latin American leg of shows in Mexico, Brazil and Argentina also featuring support from Carpenter, whom Swift called a “sweet angel princess.” “Really thrilled to tell you this!!” the pop star wrote in a post to her social media accounts at the time. “Mexico, Argentina and Brazil: We are bringing The Eras Tour to you this year!” she wrote on Instagram at the time.

“LOTS more international dates to come soon, promise!” she added.

Ten days later, Swift added three additional shows to the Latin America leg, which kicks off in early August and picks up in November.

In addition to the new shows, Swifties also have a new album to look forward to in the coming weeks. As announced in May, Swift’s third studio album, Speak Now, will receive the “Taylor’s Version” treatment. Re-recordings of the set’s original tracks drop July 7, as do previously unreleased “Vault” tracks featuring Hayley Williams and Fall Out Boy.

See the full list of new international Eras Tour dates below.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

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Fans who park downtown can utilize the Light Rail to get them to and from Acrisure Stadium for free by accessing the Gateway or Wood Street stations to the Allegheny Station next to Acrisure Stadium.

• The Light Rail will operate until 1am
• Fans can park at Station Square for $15 and ride the Gateway Clipper for $8 per person each way.

PSSI Stadium management reminds fans of the parking lot code of conduct:

• Trash must be disposed of properly.
• The following are prohibited: solicitation of any kind, the sale of food and alcohol, glass containers, tents, personal port-a-johns, furniture (other than folding lawn chairs and tables), and oversized vehicles.

Pickup and Drop-Off (ADA and Non-ADA)

Alco Parking Corporation operates the parking lots surrounding the stadium. They can be reached at 412-323-4455 for accessibility requests.

ADA Drop Off Points are located at the intersection of Art Rooney Avenue and Reedsdale Street at the Northeast corner by Gate B and on North Shore Drive at the Southwest Corner, directly across from the Carnegie Science Center.

VIP Gates at A-East will start opening at 3:00PM with an official opening into the Stadium at 3:30PM. All Other Gates will open at 4:30PM

Ticketmaster tickets are the only valid tickets for this show. View your tickets and save them in your digital wallet before arriving to the stadium.

This is a Mobile Ticket Only show! Tickets should be saved in a Digital Wallet before arriving on show day. For additional support please visit the Main Box Office and Ticket Will-Call located near the FedEx South Gate/Franco’s Pizzeria. The box office and will-call will open at 3PM – THE BOX OFFICE WILL NOT BE SELLING TICKETS!

Please buy tickets from authorized sources. Tickets from unauthorized resources may be counterfeit or previously used and will not be honored.

Fans without tickets are strongly discouraged from gathering outside the stadium this weekend. The Stadium and North Shore will be at maximum capacity. Additional crowds create traffic and gridlock around the complex. Only ticketed guests will be allowed in parking lots.

ADA Seating

Guests who are unable to navigate to their seats, should visit the Guest Service location at the Gate or the location nearest their ticketed seat location for accessible seating options. Due to the unprecedented demand for accessible seating for this show, we will accommodate one guest needing the platform and one companion. Accessible seating is on a first come, first served basis. If a guest needs accommodation, it is suggested to arrive at gate opening. Limited mobility guests may be directed to the Bud Light Deck/The Rotundas to view the show. Guests needing ASL services should visit Guest Services 104 for accommodation.

Floor Tickets

Fans are encouraged to arrive early! If you have Floor admission tickets, you must enter through Gate 6 along Reedsdale Street.

Re-Entry Policy

There is NO re-entry . Once you enter the stadium, you may not exit and re-enter.

Security Screening

For the safety of all fans, security screenings will take place before entering Acrisure Stadium:

• In preparation for security screenings, please remove your hats and all items from your pockets.
• To make this process go as smoothly as possible, guests should only bring those things they will absolutely need while attending the event.
• Please have your mobile ticket and/or credit card out and ready to be scanned. Remember to always keep your ticket with you, throughout the event.

Clear Bag Policy and Prohibited Items

Clear bag policy.

Please be aware of the Clear Bag Policy, now in effect for all Acrisure Stadium events. All bags are subject to inspection and must adhere to the Clear Bag Policy. We encourage fans not to bring a bag into events. If necessary, please follow the guidelines below.

The policy affects the type and size of bags that are permitted into the stadium — not the items that you normally need to bring to a game. Each fan may carry in their pockets items such as keys, makeup, combs, phones, wallets, and credit cards. Fans will continue to be able to carry in blankets and jackets.

• Official NFL team logo clear plastic tote bags are available through The Steelers Pro Shop and at all Steelers Pro Shop locations .
• One-gallon clear plastic freezer bag (Ziploc bag or similar)
• Logo on bag cannot exceed 4.5" tall by 3.4" wide.
• Small clutch purses, approximately the size of a hand, or 4.5″ x 6.5″ with or without a handle or strap, may be carried into the stadium along with one of the clear bag options.
• An exception will be made for medically necessary items after proper inspection at the gate.
• Diapers and wipes can be carried in a clear bag, however, diaper bags are not permitted.
• Each member of a family, including children, will be able to carry an approved clear bag and a clutch purse.

Prohibited Items

Guests are allowed to bring in Friendship bracelets to trade with other guests. The selling of friendship bracelets is strictly prohibited.

Guests will be allowed to bring food and a factory sealed water bottle into the stadium.

Acrisure Stadium does not permit the following items in the stadium:

No masks or face coverings (only medical/covid masks or religious face coverings permitted), No clothing, costume, or personal effects that may impede view of those around or behind you, No handcuffs or other restraint items, No animals (except for certified disability service animals), No chains, chain wallets, studded jewelry or spurs, no flowers or gifts, no bicycles, scooters, skateboards, skates, segways, or other unauthorized means of transportation, no coolers, thermoses, metal water bottles, cans, flasks, or ice chests, no umbrellas, strollers, or noise-making devices such as air horns, bells, bullhorns, thunder sticks, whistles, no briefcases, bags, purses larger than a clutch bag or non-clear bags (except clear bags 12”x6”x12” or small clutch bags no larger than 4.5”x6.5”), No weapons of any kind (guns, ammo, knives of any size, tasers, pepper spray/mace, etc., also applies to off-duty law enforcement and concealed carry permit holders), no flammables or missile-like objects, fireworks, road flares, emergency flares, explosives, or other incendiary devices, no aerosol containers, including sunscreen, pepper spray, bug spray, or spray paint, no balloons, frisbees, projectiles, horns, radio bells, whistles, musical instruments, laser pointers, sticks, poles, bats, clubs, etc., no items that may be deemed a safety hazard or annoyance to participants or guests, no alcoholic beverages, no food or beverages, no illegal substances, no glass or metal container of any kind, no distribution of unauthorized promotional or commercial material, no flyers, samples, giveaways, or other promotional items, no banners or poles, no signs larger than 11”x17” (light up signs are prohibited), no political signage, no apparel or signage displaying profane or abusive language, no audio and video recording equipment, no professional or commercial cameras/photography equipment, video cameras, gopros, audio recording devices, or tripods; no video or audio recording will be allowed (except personal cell phones), no selfie sticks, drones, lights or battery packs, no two-way radios or walkie talkies, no laptop computers, tablets, or digital readers, no lights and external battery packs (including on clothes and posters), no professional cameras (no attached/extendable lenses or cases).

To create a more convenient guest experience, Acrisure Stadium is cashless. All major credit cards, apple pay and google pay are accepted. Guests who only have cash can exchange cash for a card at the FedEx Great Hall Ticket Window. A small transaction fee will be applied per card activated.

Merchandise

Early merchandise.

Early Merch Day will be Thursday, June 15 starting at Noon and open to all. Fans are invited to purchase merchandise ahead of show day with early merchandise sales located at the Taylor Swift Merch truck on Art Rooney Avenue and at merchandise locations at Heinz Gate C and Gate A-East.

Show Day Merchandise

Merchandise locations outside the stadium will be open on show days starting at Noon.

In-Stadium Merchandise locations will be available on every level of the stadium and will stay open for 1 hour after the show concludes.

Food and Beverage

Most concessions throughout the stadium will be open to concert attendees. For complete details, please visit our Food and Beverage page .

Non-Ticketed Guests

Fans without tickets are strongly discouraged from gathering outside the stadium this weekend. Additional crowds create traffic and gridlock around the complex. Only ticketed guests will be allowed in parking lots. Guests not possessing a ticket to the show are strongly encouraged to stay away from the North Shore. Parking Attendants will require cars to have a ticket to the show to enter the lot.

Smoking Policy

Smoking is prohibited in all seating areas, suites, and club lounges. Please be courteous to those around you and don’t smoke.

P.R.I.D.E. (Code of Conduct)

The Acrisure Stadium fan courtesy program called P.R.I.D.E. addresses behavior that detracts from the event. Acting in a dangerous or profane manner can result in ejection, arrest, prosecution, and loss of ticket privileges.

You can report intolerable behavior at any Guest Services room, by calling 412-697-7766 , or texting PITT33 to the number 69050 . Keep Acrisure Stadium a fan-friendly environment by always conducting yourself with P.R.I.D.E..

Gifts/Items for Performers

Gifts or other items for the performers are not being accepted. Do not bring these items to the stadium.

General Concert Tips

• Charging Stations will be available throughout the stadium.
• Friendship bracelets will be permitted for trading inside the stadium.
• The stadium will not have a parent waiting room inside the stadium. All guests entering must have a ticket
• The venue does not have ticket upgrades or relocations available.
• Check the weather and dress appropriately. Please be aware of the type of shoes that you wear as some do not offer as much protection or comfort when moving in a crowd.
• Plan to arrive early. Try to arrive at Acrisure Stadium at least one hour before the start of the event. This will help your entry into the stadium.
• Bring only the essentials. Please carry emergency phone numbers and a list of any medical information, if applicable.
• Use the buddy system. Stay with your friends when moving throughout Acrisure Stadium
• Report problems immediately. If you need assistance, please contact a uniformed Acrisure Stadium team member, or use the Guest Text Messaging system . Please do not allow someone or something to impact your experience in a negative manner.

About girl in red

(june 16 & 17).

The alternative pop artist from Oslo, born Marie Ulven - is continuing her path to world domination, kicking off 2022 with a  Best New Alternative Artist nomination for the iHeart Radio Music Awards.

It’s a well-deserved nod, considering she was the most played female artist on Alt Radio with “Serotonin”. The song reached #2 and spent 30 weeks on the Alt chart, 21 of those weeks in the Top 10. “Serotonin” streams currently surpass 84M for the track, with over 1.85 billion career streams to date.

girl in red spent much of 2022 on her first headline tour since the release of her debut album; she had a robust run across North America with major festival highlights including Coachella and Lollapalooza. She also had monster sets at Oya, Glastonbury and a sold out headline show at NYC’s famed Pier 17. A passionate live performer she will continue to tour, up next is a UK & EU headline run in 2023, including a sold out show at O2 Academy Brixton.

Ulven released her critically acclaimed debut album  if i could make it go quiet  in 2021, to world-wide critical acclaim from fans and critics alike. Celebrity supporters included Taylor Swift and Camilla Cabello and more. Press response was astoundingly positive, with many outlets proclaiming it  “Best of 2021”  including but not limited to Rolling Stone, Billboard, Variety, NPR, Stereogum, NYLON  and more.

In 2021, she also performed on  The Tonight Show Starring Jimmy Fallon  and  Late Night With Seth Meyers , as well as TV performances worldwide including but not limited to  Skavlan ,  Late Night Berlin  and  MTV’s EMA s.

About Gracie Abrams

Since making her debut with “Mean It” in October 2019, Gracie Abrams has emerged as one of the most compelling songwriters of her generation. She is a consummate songwriter who names iconic figures like Joni Mitchell and Taylor Swift as her most formative influences. Executive-produced by Blake Slatkin — and also made with leading producers like Joel Little and benny blanco- her debut project minor features her beloved singles, “21,” and “I miss you, I’m sorry”.

In November 2021, Abrams returned with This Is What It Feels Like, a 12-track project exploring such complex emotional experiences as self-betrayal, insecurity, and failed attempts at connection. Abrams kicked off 2022 with a headline tour of North America followed by a support slot on Olivia Rodrigo’s tour. She reconnected with The National’s Aaron Dessner to release two songs this year – “Block me out” and “Difficult” – and continues to work on her debut album.

About OWENN

This Summer, OWENN, the talented multi-hyphenate, brought his enigmatic spirit and smokey sense of soul to the forefront as he formally introduced himself on his debut tour, highlighted by a Main Stage East show at Lollapalooza Paris; OWENN carried the momentum from Europe having just recently opened for Lil Nas X on the two sold out New York, Radio City Music Hall shows – Long Live Montero Tour.

OWENN has attracted attention contributing dance moves on stages worldwide with A-list artists such as Beyoncé, Rihanna, Taylor Swift, Miley Cyrus, Lady Gaga, Alicia Keys, Megan Thee Stallion, Normani and others. Including, most recently working with Lil Nas X to choreograph his tv performances for MTV VMAs and live show appearances on the iHeart Jingle Ball Tour.  OWENN became a staple of Taylor Swift’s show on her 1989 Tour  and  Reputation Tour .  In 2019, he starred alongside Taylor in her video for “ Lover ,” as well as Normani in her video for “ Motivation ”.

Inspired by Prince, Marvin Gaye, Usher, Fleetwood Mac, David Bowie, and the Smiths, among others, OWENN’s emotional and spiritual approach to dance translated to writing and recording. OWENN’s debut EP will be released in fall of 2023.

Friday, June 16, 2023 @ 6:30 pm

Taylor Swift Taps Paramore for European Eras Tour Run

Taylor Swift knows we need more — so she’s giving us just that. The singer has added 14 more shows to the European/U.K. leg of her Eras Tour , and announced that Paramore will provide support throughout the trek.

“Really can’t contain my excitement because… we’re adding 14 new shows to The Eras Tour,” Swift wrote on Twitter Wednesday, July 5. “And I get to travel the world doing shows with @paramore !! Hayley and I have been friends since we were teens in Nashville and now we get to frolic around the UK/Europe next summer??? I’m screaming???”

Really can’t contain my excitement because… we’re adding 14 new shows to The Eras Tour. And I get to travel the world doing shows with @paramore !! Hayley and I have been friends since we were teens in Nashville and now we get to frolic around the UK/Europe next summer??? I’m… pic.twitter.com/kl1aijxR2o — Taylor Swift (@taylorswift13) July 5, 2023

Last month, Swift added dozens of shows to her Taylor Swift: The Eras stadium tour — bringing the total count of shows to a whooping 104 nights . She also extended her run at Los Angeles’ So-Fi Stadium with a sixth show scheduled for Aug. 7.

The new addition comes after the singer announced shows in Japan, Australia, Singapore, and Europe earlier this week. (See below for the full tour dates.)

“EXCUSE ME HI I HAVE SOMETHING TO SAY 🙋‍♀️,” she wrote on Instagram. “I can’t wait to see so many of you on The Eras Tour next year at these new international dates!”

She also added more dates to her already-announced Latin America tour. After wrapping her U.S. dates in Los Angeles on Aug. 9, Swift will head to Mexico City for four straight shows at Foro Sol starting Aug. 24. She’ll then stop in Buenos Aires, Argentina, and both Rio de Janeiro and São Paulo in Brazil in November.

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Joining the artist on her Latin America run and shows in Singapore and Australia will be “sweet angel princess” Sabrina Carpenter.

View this post on Instagram A post shared by Taylor Swift (@taylorswift)

Swift first announced the tour last October after she completely took over the Billboard Hot 100 top 10 with Midnights . The added dates, which follow the addition of eight new shows last week, were slotted in “due to unprecedented demand,” according to the singer’s camp.

“Good Morning America, it’s Taylor,” Swift said during the announcement. “I wanted to tell you something that I’ve been so excited about for a really long time and I’ve been planning for ages, and I finally get to tell you I’m going back on tour. The tour is called the ‘Eras’ tour, and it’s a journey through all of my musical eras of my career.”

She gave us 8 shows last week, honey, but we want ‘em all. 💕 Due to unprecedented demand for tickets to #TSTheErasTour , Taylor has added 17 more shows in the US! https://t.co/ebjX0GgXTu pic.twitter.com/1NQeUZ7vml — Taylor Nation (@taylornation13) November 11, 2022

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Across the tour, Swift is being supported in select cities by a combination of special guests including Paramore, beabadoobee, Phoebe Bridgers, girl in red, MUNA, HAIM, GAYLE, Gracie Abrams, and OWENN.

The Eras tour follows the cancelation of her planned 2020 Lover Fest tour, which was originally going to see her make stadium stops in Los Angeles, Boston, and New York, along with Brazil, Denmark, Norway, and Poland. “This is an unprecedented pandemic that has changed everyone’s plans and no one knows what the touring landscape is going to look like in the near future,” she wrote in 2021.

Swift last went the road in 2018 for her massive Reputation Stadium Tour , which saw Swift accompanied by the likes of Charli XCX and Camila Cabello across the United States, the United Kingdom, along with Australia, New Zealand, and Japan. The tour was the highest-grossing music tour by a female artist that year.

Since her last tour, Swift has released four albums and two re-releases: Lover , Folklore , Evermore , Midnights , and Taylor’s Version editions of Fearless and Red with additional songs. In total, she’s dropped 90 tracks of new material, not including collaborations with the likes of Haim and Big Red Machine.

Fans have long wondered what music she’ll be performing on the road, with some theorizing that she’d host a residency in Las Vegas or a music festival where she’d perform different “eras” on different nights.

Along with packing her setlist with songs from Reputation in 2018, she surprised each city with an acoustic rendition of fan favorites like “Red,” “Holy Ground,” and “Wildest Dreams.” At select shows, she also brought out special guests. Shawn Mendes, Selena Gomez, Hayley Kiyoko, and Maren Morris were among the artists to be brought out by Swift.

She previously took her 1989 album on the road for 85 dates, where she was accompanied by the likes of Mendes, James Bay, Vance Joy, and Haim. Before then was The Red Tour in 2013 and 2014, and her Speak Now World Tour from 2011 to 2012.

Taylor Swift The Eras Tour 2023 Europe, Asia, Australia (new dates in bold) Feb. 7 – Tokyo, JPN @ Tokyo Dome Feb. 8 – Tokyo, JPN @ Tokyo Dome Feb. 9 – Tokyo, JPN @ Tokyo Dome Feb. 10 – Tokyo, JPN @ Tokyo Dome

Feb. 16 – Melbourne, AUS @ Melbourne Cricket Ground Feb. 17 – Melbourne, AUS @ Melbourne Cricket Ground Feb. 23 – Sydney, AUS @ Accor Stadium Feb. 24 – Sydney, AUS @ Accor Stadium Feb. 25 – Sydney, AUS @ Accor Stadium March 2 – Kallang, SGP @ Singapore National Stadium March 3 – Kallang, SGP @ Singapore National Stadium

Taylor Swift The Eras Tour 2022 Latin America Dates (Additional Dates Bolded)

Aug. 24 – Mexico City, MEX @ Foro Sol Aug. 25 – Mexico City, MEX @ Foro Sol Aug. 26 – Mexico City, MEX @ Foro Sol Aug. 27 – Mexico City, MEX @ Foro Sol Nov. 9 – Buenos Aires, ARG @ Estadio River Plate Nov. 10 – Buenos Aires, ARG @ Estadio River Plate Nov. 11 – Buenos Aires, ARG @ Estadio River Plate Nov. 17 – Rio de Janeiro, BRA @ Estadio Nilton Santos – Engenhão Nov. 18 – Rio de Janeiro, BRA @ Estadio Nilton Santos – Engenhão Nov. 19 – Rio de Janeiro, BRA @ Estadio Nilton Santos – Engenhão Nov. 24 – São Paulo, BRA @ Allianz Parque Nov. 25 – São Paulo, BRA @ Allianz Parque Nov. 26 – São Paulo, BRA @ Allianz Parque

Taylor Swift The Eras Tour Second Round Additional Dates (Latest Addition Bolded) March 17 – Glendale, AZ @ State Farm Stadium March 24 – Las Vegas, NV @ Allegiant Stadium March 31 – Arlington, TX @ AT&T Stadium April 13 – Tampa, FL @ Raymond James Stadium April 21 – Houston, TX @ NRG Stadium April 23 – Houston, TX @ NRG Stadium April 30 – Atlanta, GA @ Mercedes-Benz Stadium May 7 – Nashville, TN @ Nissan Stadium June 4 – Chicago, IL @ Soldier Field June 9 – Detroit, MI @ Ford Field June 16 – Pittsburgh, PA @ Acrisure Stadium June 23 – Minneapolis, MN @ U.S. Bank Stadium June 30 – Cincinnati, OH @ Paycor Stadium July 7 – Kansas City, MO @ GEHA Field at Arrowhead Stadium July 14 – Denver, CO @ Empower Field at Mile High Aug. 7 – Los Angeles, CA @ SoFi Stadium Aug. 8 – Los Angeles, CA @ SoFi Stadium Aug. 9 – Los Angeles, CA @ SoFi Stadium

Taylor Swift The Eras Tour Additional Dates April 14 – Tampa, FL @ Raymond James Stadium May 5 – Nashville, TN @ Nissan Stadium  May 14 – Philadelphia, PA @ Lincoln Financial Field  May 21 – Foxborough, MA @ Gillette Stadium  May 28 – East Rutherford, NJ @ MetLife Stadium  July 23 – Seattle, WA @ Lumen Field  July 28 – Santa Clara, CA  @ Levi’s Stadium Aug. 3 – Los Angeles, CA @ SoFi Stadium

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This story was updated on June 27 at 11:50 a.m. to include Swift adding a sixth night at So-Fi Stadium in Los Angeles.

This story was updated July 5 at 12:50 p.m. ET with Swift’s additional U.K./European shows, and news that Paramore would open on the tour.

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All the Taylor Swift events and parties happening in London for the Eras Tour

From drag brunches and quizzes to party buses and mini-golf, the capital is officially entering its Eras Tour era

Taylor Swift’s Eras Tour isn’t just any world tour. So far, it’s boosted economies by millions of pounds, created literal shockwaves and has spawned hundreds of spin-off parties in each and every city she’s performed in.

After stopping off in North and South America, Australia and parts of Europe, soon it will be London’s turn to host the Eras Tour . If you’re heading to the real thing and just want to warm up your vocal chords for ‘All Too Well (10 Minute Version) (Taylor’s Version)’ or you missed out on tickets but still want to get your Eras fix, here’s our comprehensive roundup of all the Swiftie shindigs happening across the city. 

RECOMMENDED: 🏡  You can stay in these official Taylor Swift Eras Tour-inspired Airbnbs in London . 🎤  Taylor Swift in the UK: Eras Tour timings, setlist and everything you need to know .

T aylor Swift events and parties in London

Taylor swift themed quiz at waterstones piccadilly.

Who does the red scarf belong to? What's Tay’s lucky number? Were these words written by Swift or Shakespeare? Put your Swiftie knowledge to the test at this quiz hosted by author Kat McKenna at Waterstones Piccadilly. Stick around after the quiz is over to take part in some friendship bracelet making. It’s happening on June 11 at 6.30pm. You can secure your place here . 

Swiftageddon

The OG of Taylor raves. In its own words, this clubnight is ‘dedicated to worshipping at the altar of Taylor Swift’ and has organised a bunch of pre-parties at Troxy ahead of the main event. It’ll start with a night dedicated to the songs of  Fearless, Speak Now  and  Red  on Friday, June 7 then pay homage to 1989 ,  Reputation, folklore  and  Lover  on Saturday, June 8, followed by  Debut, evermore, Midnights  and  The Tortured Poets Department  on June 15.  You can book your ticket here . 

Taylor Swift Drag Brunch at OXBO Bankside 

Die hard Swiftie Sofia Stardust will be polishing up real nice and hosting a one-off Taylor-themed bottomless drag brunch at OXBO Bankside on Saturday, June 29. Expect live renditions of Tay’s biggest hits, Eras-inspired desserts and cocktails and a game of Swiftie bingo with prizes.

Tickets start at £42 per person and can be booked on the OXBO website . 

Swiftie brunch and minigolf at Puttshack 

Score a hole in one while belting out ‘Anti-Hero’ at Puttshack’s brunch dedicated to all things Taylor on Sunday, June 23. Treat yourself to bottomless bubbly, beer and mocktails plus a round a mini-golf soundtracked by non-stop Swift and a performances from a few drag queen. Get yourself a spot here .  

Taylor Swift brunch at Ballie Ballerson

You know what they say: you can never have too many Taylor Swift brunches. This one actually happens every single Saturday, not just when the Eras tour is in town. As you dance to ‘Shake It Off’, ‘Love Story’ and ‘Cruel Summer’, you'll get to enjoy bottomless pizza, down unlimited drinks and, of course, dive into a gigantic ball pit. Reserve a spot over on the Ballie Ballerson site . 

Swiftie Tour with London Bar Bus

Scream Taylor’s most iconic lyrics over the streets on London on board this travelling rooftop bar. Every Friday and Saturday from June 1 to 22, Tootbus’ Bar Bus will be transformed into a Swiftie-mobile. There will be Eras-inspired drinks and cupcakes, plus a playlist that follows Taylor’s career from small country songwriter to huge global superstar. All aboard here . 

The Treehouse Era at Treehouse Hotel London

If you're still after somewhere to stay for your Eras experience, why not go the whole hog and book an entire Taylor Swift package at the Treehouse Hotel. For the nights of June 21-23 and August 15-20, the hotel is offering Swifties a package that includes transfers to and from the concert, a selection of friendship bracelets and tinted glasses, plus a £30 food and beverage credit so you can get breakfast at midnight post gig. 

Tempted? The offers starts at £445 per room and you can book here . 

Club de Fromage Afterparty

Head to the O2 Academy in Islington on June 22 and/or August 17 for an unofficial Eras afterparty. As per the cheesy clubnight’s normal offering, you can expect confetti cannons, balloons, hula hooping and deafening singalongs to all of Taylor's greatest hits. Book here . 

Heaven Afterparty 

If three hours of back to back Taylor on the Eras tour just isn’t long enough for you, try five hours at Heaven’s Eras Afterparty on June 23. Tickets start at just £5 . 

Eras fever  

If that wasn’t enough Taylor for you, we’ve got plenty more. Check out London’s  Taylor Swift walking tours , these Taylor-inspired Airbnbs , the south London pub featured on her latest album and all the other spots in that capital that  have been referenced in her songs . Plus, here’s our ultimate guide to the UK leg of the Eras Tour . 

ICYMI:   The World Naked Bike Ride returns to London this weekend .

Plus:   A huge Yayoi Kusama pumpkin is coming to the Serpentine .

Stay in the loop: sign up to our   free Time Out London newsletter   for the best of the city, straight to your inbox.

• Amy Houghton Contributing writer

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“In My Travel Era” — Taylor Swift, Beyonce Usher in an Event Tourism Renaissance

Performance art and sporting events are driving tourism to destinations like never before. Recent Arival research sheds light on who is traveling, what they are seeing, and how they are booking

by Stephen Joyce | 25 March 2024

Would you travel to see your favorite artist perform or favorite team play? The trend of traveling for ticketed events is on the rise, according to the latest Arival research. 

Beyonce and Taylor Swift, for example, sold 7 million tickets for their most recent Renaissance and Eras tours combined, and anywhere between 17-38% of those fans traveled to see their favorite artists perform.  

And this is good news for experiences, because when people travel for an event, they don’t just attend the event — usually, they add on a few things, might as well “since we’re already going to be there.” In Singapore, for example, Asia-based online travel agency (OTA) Klook noted a fivefold increase in the number of experiences booked on the platform in the week of Taylor Swift’s concert in that city. Therein lies the power of events for the tours, activities and attractions sector.

In the latest Arival research report, The Power of Events: How Sports and Performing Arts Drive Tourism , we dive deeper into event related travel and the impact that these events have on the tour, activity, and experience sector, with insights on the key trends around events, from event booking trends, to how and when travelers choose and purchase events and the related travel.

Events are a Big deal

A large number of travelers (over 25%) from the U.S. and Europe attended some kind of sporting or performing arts event while on a trip. European travelers tended to prefer performing arts events such as music, theater, or cultural events while U.S. travelers were fairly evenly split between performing arts and sporting events.

Music concerts and theater ranked as the most popular performing arts events attended by travelers. With big name performers such as Taylor Swift and Beyonce performing in many major destinations globally, many fans chose to travel for these performances rather than attend them in their hometowns. 

With tickets for major performers a fraction of the cost in Europe compared to cities like New York, San Francisco, or Los Angeles, some U.S. fans have realized by traveling to Europe to see their favorite performers they can include a trip in the mix, for a similar cost of purchasing higher-priced local tickets. 

@kylynschnelle Down with Ticketmaster #ticketmasterfail #ticketmastersucks #breakupmonopolies ♬ original sound – Kylyn Schnelle

Lower ticket costs are motivating fans to travel to see their favorite performers live, as this TikToker explains

Part of the reason why ticket costs are so much lower in Europe than the U.S. is that many European countries have strict legislation around consumer ticket pricing and reselling of tickets, as opposed to markets like the United States where ticketing companies and resellers drive up the cost of tickets and there is no limit to how much resellers can charge , which is how ticket prices for one Taylor Swift show went from a range of $49 – $449 per ticket to a jaw-dropping $11,000 (or, a pretty comfortable budget for a trip to Europe).  

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Football for the Win

When it comes to sporting events, the clear winner is football, or soccer as it is referred to in the U.S. With over 59% of Europeans and 50% of Americans having attended a football game. With the Paris Olympics coming up this summer, and FIFA World Cup coming up in 2026, we are sure to see a surge of event based travel as a result. Not surprisingly, U.S.-centric sports such as American football, basketball, and baseball all tended to skew heavily to U.S. travelers traveling domestically for both college and professional level games.

What is driving this trend? As we have seen in other segments of the in-destination experiences, young people are predominantly driving interest in participating in events during trips. Our consumer research showed that nearly half of the U.S. travelers who attended an event were between 18 and 35, almost double the number of those over the age of 55. In Europe 30% of travelers between 18 and 35 attended events versus just 15% of those over 55.

In addition, these travelers are not just adding these events on to an existing trip. For more than a quarter of the trips that include an event, the event is the main driver for the trip. This means that for a large segment of travelers, attending the event is the primary reason for going on the trip, whether that’s to see Taylor Swift in Paris, Beyonce in Cardiff, or the World Cup in Vancouver. 

Online & Mobile Ticketing

But it’s not just big name performers or major world sporting events that are driving travel. People travel to see all kinds of events including theater and lesser known artists. Many of these events and trips are influenced by friends and family and subsequently researched online. 

And, as would be expected, these travelers are also securing their tickets for these events before they purchase other travel components such as airfare and accommodations. For both performing arts and sports events, up to 50% of travelers purchased tickets two weeks or more in advance of other trip components, compared to just 25% for guided tours. 

Travelers also prefer to purchase and receive their tickets using a computer or mobile devices. The only exception to this is with sporting events in the U.S. where purchasing tickets through a ticket office was the second most popular method for purchasing tickets. It’s unclear why this is the case but it may be due to the fact that there is little need to purchase college level tickets in advance as they are readily available for last minute purchase. The exception seems to be for playoff and championship games where tickets become more scarce and more expensive. 

Learn More About The Power of Events

Events have been and will continue to be an important driver for travel to destinations. Because of this, it makes sense for online travel agencies (OTAs) and other marketplaces to integrate event tickets into their inventory in order to capture demand. For destinations, this signals a clear opportunity to attract events in order to increase visitorship and cross promote local activities and experiences to travelers who are already planning on visiting for a specific event. And for operators, of course, the opportunities abound to attract more travelers to their experiences during times of increased visitation to their destinations.

After all, when Beyonce is in town, everyone including local tourism businesses might just experience a Renaissance. 

Learn more in Arival’s latest report on The Power of Events: How Sports and Performing Arts Drive Tourism.  

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Inspiration

Every Taylor Swift-themed event happening this weekend for her Eras Tour

Edinburgh is launching a foodie festive trail dedicated to all things Taylor Swift as she lands in the city to kick off The Eras Tour

• 11:38, 3 JUN 2024

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Fans heading to the first of Taylor Swift’s sold-out Eras Tour shows this weekend are in for a treat. As the 'Fortnight' singer heads to Edinburgh for her first sting of concerts, a new Swiftie-themed food trail is launching in the city.

Around forty businesses are taking part in the all-new Edinburgh Taylored Taste Trail. There will be plenty of Swiftie-related treats fans (and non-fans) can indulge in.

Forever Edinburgh has dedicated a number of pages to all things Taylor Swift. Fans travelling to the city can check it out to know exactly where to go and what to do while visiting for the Eras Tour.

The Edinburgh Taylored Taste Trail will run over the weekend of the singer’s stint in the city. She will be performing three shows at Murrayfield Stadium this weekend (Friday, June 7 to Sunday, June 9).

There are 39 businesses taking part in the Edinburgh Taylored Taste Trail. Each will be offering customers Taylor Swift-inspired cocktails, mocktails, afternoon teas, coffees, ice-cream, deserts, and cupcakes inspired by her iconic songs.

You can find the likes of Taylor’s fave pancake stack (double buckwheat pancakes, bacon, parmesan and fried egg) at Bonnie and Wild. Or sip on the singer’s favourite caramel latte at MILK Cafe and party with Capital FM and Brewhemia for a Taylor Swift brunch.

If you’re looking to fill your time with some sightseeing adventures, Forever Edinburgh has designed a Taylor Swift-curated itinerary with some of the city’s most famous spots. If you’re new to the Scottish capital, the site has also shared some top tips for visitors, too.

When it comes to her sell-out concert at Murrayfield Stadium, there’s no need to stress. For anyone attending the concert from near or far, take a look at this guide for everything you need to know about making your time in Edinburgh the smoothest.

St James Quarter is also hosting a free friendship bracelet making session for Swifties to deck out their wrists with the tour’s must have accessory. Read more here.

Edinburgh Taylored Taste Trail

Here are all the businesses taking part in Edinburgh’s Taylored Taste Trail:

• Bonnie and Wild, St James Quarter, St James Crescent (Level 4) EH1 3AE
• Brewhemia, 1A Market Street EH1 1DE
• Eve, 18-20 Cowgate EH1 1JR
• Cold Town House, 4 Grassmarket EH1 2JU
• Coro the Chocolate Café, 13 Frederick Street EH2 2EY
• Hard Rock Cafe Edinburgh, 20 George Street EH2 2PF
• Mimi’s Bakehouse, 63 Shore, Leith EH6 6RA
• Mimi’s Bakehouse, Collection or local delivery only
• Mackays on the Mile, 223 Canongate EH8 8BJ
• Mara’s Picklery, 21c Strathearn Road EH9 2AB
• The Prahna Indian Grill, 295a St Johns Road EH12 7XF
• MILK Café, 232 Morrison Street EH3 8EA
• Babyfaced Baker, 341 Leith Walk EH6 8SD
• Sweet Paradice Desserts, 45 Comiston Road EH10 6AB
• The Little Parlour, 52 High Street, South Queensferry EH30 9HN
• Waldorf Astoria Edinburgh – The Caledonian, Princes Street EH1 2AB
• St James Quarter, St James Crescent EH1 3AE (including Bonnie and Wild, Duck & Waffle Edinburgh, Ka Pao Edinburgh, and The Alchemist)
• Edinburgh Street Food, OMNi Centre, Leith Street EH1 3AU
• George IV Bar, 54 George IV Bridge EH1 1EJ
• McGonagall’s Gin and Whisky Emporium, 49 George IV Bridge EH1 1EJ
• Whiski Rooms, 4-7 North Bank Street EH1 2LP
• Copper Still, 154 High Street EH1 1QS
• Amber Restaurant, 354 Castlehill EH1 2NE
• Edinburgh Castle, Castlehill EH1 2NG
• Fazenda, 102 George Street EH2 3DF
• Angels Share, 7-11 Hope Street EH2 4EL
• The Alchemist, 51 George Street EH2 2HT
• Elio’s, 38a George Street EH2 2LE
• YOTEL Edinburgh - Revolve Bar, 68-73 Queen Street EH2 4NA
• Le Petit Beefbar, 21-25 George Street EH2 2PB
• One Square Bar, 1 Festival Square EH3 9SR
• Fingal, Alexandra Dock EH6 6JJ
• Hendersons, 7-13 Barclay Place EH7 4JB
• Holyrood Distillery, 19 St Leonard’s Lane EH8 9SH
• 1874 Bar, Tynecastle Park, Mcleod Street EH11 2NL
• Camera Obscura & World of Illusions, Castlehill EH1 2ND
• The Scotch Whisky Experience, 354 Castlehill EH1 2NE
• Le Creuset, 34 Frederick Street EH2 2JR
• Gorgie Suite, Tynecastle Park, Mcleod Street EH11 2NL
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What do Taylor Swift and Event Planning Have in Common?

Andrea Doyle

February 12th, 2024 at 6:57 AM EST

Taylor Swift and her blockbuster Eras Tour offer event professionals valuable insights into community, inclusivity, engagement, and much more.

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When you think of Taylor Swift, Time’s 2023 Person of the Year, chart-topping hits, sold-out stadium concerts, and her flourishing romance with Kansas City Chief superstar Travis Kelce probably come to mind. You may not immediately draw a connection between this iconic artist and the world of event planning. Nevertheless, they have more in common than you might expect.

Taylor Swift and her blockbuster Eras Tour offer valuable insights to event planners about creating unforgettable experiences. Fans rave about the show’s high-tech stagecraft and intimate moments. Event professionals should take note. 

The 34-year-old Swift has received countless accolades for her shows, which feature elaborate productions with intricate lighting, sound systems, and stage setups for performances that span more than 180 minutes, with more than 40 songs from at least nine albums. There are 16 costume changes, pyrotechnics, and more.

But there is much more to her shows than impressive production. “She has the ability to connect with every single demographic and is inclusive, not exclusive,” says Jennifer Veselko, CITP, CMP Fellow, and event strategist at Maritz Global Events. And Veselko speaks beyond her professional interests. She has attended Swift’s last three tours, including Eras with her daughter Natalie, who is now 18. “She has the right message and energy that touches everyone in a special way. If we could all afford to contract her for every general session we do, we would. You can just feel her positivity.” 

Breaking Records

The landmark Eras Tour is record-breaking. It was number one worldwide and in North America last year. According to Pollstar, a concert industry data company, it brought in $1.04 billion, with 4.35 million tickets sold across 60 tour dates. 

Her concerts ignite significant economic booms in each city, similar to the economic impact of a citywide convention. Swift played in 20 cities — 53 nights of concerts — in the U.S., and according to the U.S. Travel Association, each Swift fan spent an average of $1,300 on travel, hotels, food, and merchandise. “Swiftonomics” could lead to a global economic impact worth $13 to $28 billion, reports U.S. Travel.

The impact a Taylor Swift concert has on a destination is similar to a Super Bowl.  “Eras tour average attendance is 75,000 per concert, and a Super Bowl is about 70,000 per event. The difference is a Swift event has about three concerts per city, not one,” says Ed Tiryakian, associate professor of corporate finance and business economics at Duke University. 

Surprise and Delight

With unexpected songs and special guests, Swift knows how to thrill her audience. “Similarly, surprise and delight is a common theme that I weave through every single one of my events, and I have done that for decades,” says Kate Patay, CPCE, vice president of engagement at Terramar . Patay is a self-proclaimed Swiftie, having attended three Eras Tour shows in the U.S. from completely different perspectives — the front row, a first-level suite, and a third-tier balcony. “You are guaranteed a fabulous experience from every seat,” says Patay.

Patay’s next stop on the Eras Tour will be Paris this May. A group of industry colleagues will join her on their way to Frankfurt to attend IMEX. 

Creating Community

Patay admires many things about Swift, including the sense of community she creates. “She designs an inclusive space for everyone, and there is such positive energy. Everyone compliments and supports each other, and there is not one ounce of negativity,” Patay says.

Swift is such an inspiration that Patay partnered with Tahira Endean on a session during IMEX 2022 about everything she has learned from Swift. Practical takeaways that can be applied to one’s personal or professional life were featured, says Patay. “Instead of a bunch of boring slides, the session features snippets of lyrics and situations in which Taylor showed great emotional intelligence,” Patay adds. 

“ Evermore” a Story Teller

Swift captivates audiences with the power of storytelling, just like some of the best events that incorporate story elements into their overall messaging and branding.

“Her themed storytelling with narrative energy and purposeful flow translates to events,” says Ken Holsinger, senior vice president of strategy at Freeman. 

Swifties are the driving force behind her success; they are not just spectators but active participants. In addition, “Easter eggs,” hidden messages, are discovered in her videos and appearances, keeping fans engaged. She also maximizes social media to communicate directly with her fans. And they love it. And respond. 

Her mastery of engagement also involves surprising fans by unexpectedly revealing new music. At this year’s Grammy Awards, she shocked and delighted a global audience by announcing her new album, “The Tortured Poets Department.” 

“How does she find the time?” many asked, as she has been touring the world and supporting her boyfriend at many Kansas City Chiefs games.

14 Grammy Awards

It was a record-breaking night for Swift, who won the Album of the Year Grammy. This makes her the first artist to win this category four times. In total, this global icon has won 14 Grammy awards. 

She has cultivated a personal brand through her connection with her fans. Similarly, the best events connect with the audience.

Simon Thewlis, managing director of Event Pty, highlights how Swift connects with her fans before they see her live. ”When they get to the concert, most of her audience already has a very strong connection with her. That emotional connection is already there,” says Thewlis, adding that the concert only builds on it. “The lesson for those producing business events is to know your audience. Know what really resonates with them,” advises Thewlis. “And then be prepared to share your own story and relevant experiences with them in a very candid way. That’s what can create a really strong emotional connection and a really compelling event that can really move, inspire, and motivate an audience.”

The sense of community created is further enhanced with friendship bracelets traded by her fans at her concerts. So are LED wristbands, synchronized with Swift’s music, creating a stadium-wide light show. 

Much of Taylor Swift’s magic is in the details. She pays meticulous attention to every lyric and musical note. Similarly, event professionals must be detail-driven. From selecting the appropriate venue to crafting agendas that appeal to attendees, the commitment to precision must be unwavering.

A Logistical Journey

Logistics are at the heart of what event professionals do, and logistics will be integral to getting Swift to the Super Bowl on February 11 to support Kelce. She will have to board a plane directly after her concert in Tokyo on February 10 to make it to Allegiant Stadium in Las Vegas on the 11th. 

This critical transfer is so fraught that the U.S. Embassy of Japan weighed in, saying that if Swift departs Tokyo in the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins.

🇯🇵 Statement from the Embassy of Japan on Taylor Swift’s Reported Travel from Japan to the United States ✈️🏈 Are you ready for it? pic.twitter.com/wFKadehTJk — Japan Embassy DC🌸 (@JapanEmbDC) February 2, 2024

This isn’t Swift’s first time in Allegiant Stadium. She performed at the stadium for two consecutive nights in March of 2023 in front of 60,000 screaming fans.

If the Chiefs win, there won’t be much time for celebrating as she has to be in Melbourne, Australia, for a February 16 concert.

Massive Undertaking

Transporting her stage between cities is a massive undertaking. Ninety semi-trucks transport her costumes, color-coded microphones, LED screens, speakers, lights, props, and instruments. Last but certainly not least, that illuminated stage had a catwalk almost the length of a Kansas City Chiefs football field.

The old adage, “time is money,” applies to Swift concerts as much as conventions and events. Load-in and load-out must be as efficient as possible, says Brandon Goodman, VP of project management at Encore. Leveraging some of his skills as a former squad leader in the U.S. Army, Goodman has developed efficiencies for big production conferences, such as “kitting” materials together. 

In addition, another production tip for efficiency is treating your production partners as team members with on-site meals and comfortable overnight rooms in or near the venue. 

“Anything that makes the day easier for the production team means we have more time to accommodate changes and on-site requests with fresh eyes and full stomachs,” Goodman says. “For shows to work like clockwork, communication, collaboration, and trust have to be high. Think about how you’re building a team among teams.”

Concert Film a Hit

Swift knows what goes into orchestrating blockbuster concerts and memorable events. The AMC theater in Los Angeles’ The Grove shopping center was shut down for the premiere of Swift’s concert film, Taylor Swift: The Eras Tour. Thirteen screens were used, and Swift went into each theater to personally thank her fans while popcorn was served in custom containers featuring the Eras poster. This kind of creative thinking can be just the start of your own Fearless production. 

At the beginning of February, Swift’s management team filed a trademark application for the term “Taylor-Con.” Fans are speculating about whether a fan convention is in the works. The application included using the trademark for “arranging, organizing, conducting and hosting social entertainment events.”

Additionally, audiovisual equipment is an important element in Swift’s Eras Tour and virtually all events. Massive LED video walls are at the heart of Swift’s Eras tour, but today’s AV options mean planners can light up their own productions in ways unimaginable just a few years ago. Plus, with creativity, these options can be cost-effective.

By embracing the “Taylor Swift Effect,” events will transform and “Shake it Off,” adding the necessary elements to keep attendees engaged.

Photo credit: Stephen Mease / Unsplash

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Taylor Swift | The Eras Tour

Dear reader …the question is… are you ready for it .

All of us here at Scottish Gas Murrayfield want to make sure you have The Best Day when coming to our stadium and that the show day experience lives up to all your Wildest Dreams .   

We have pulled together some key information to make sure you all have your Eyes Open to what we have going on around the stadium for you all to enjoy.  

We know that you all want to attend in Style – however Scotland can have a Cruel Summer and a lot of Change in weather (including Midnight Rain! ) so please come prepared.  

We don’t want anyone to feel they are in a Labyrinth trying to find their seats so please pay attention to what ticket type you have and only try to access from your dedicated turnstile that will be detailed on your ticket.  

We want you to all be Safe & Sound for your visit so if you feel there is any Bad Blood happening around you on show day please reach out to any of our volunteers or stewards who will be able to help.  

When It’s time to go we are in walking distance of Edinburgh City Centre and also have great transport links with Buses, Trams and Trains.   

For anyone catching a ride in their Getaway Car please make sure only the designated Drop Off and Collection points are used.  

Long Story Short – your Happiness matters so please read through the FAQs, make sure this isn’t The Last Time you read them as we know All Too Well there can be changes closer to show day and be ready to Shake it Off in June!  

Stadium Facilities

Those ticketholders who have Early Entry will be able to access the venue through their dedicated turnstiles from 3pm. The stadium will be open for all other ticketholders at 4pm.   

Hospitality ticketholders will have dedicated turnstile lanes and can access the stadium from 4pm.

The show will start at 6pm.

For this concert we will be dedicating specific turnstiles to ticket types to help with access into the venue, as well as egress from the venue after the show – please make sure you turn up at the correct area detailed on your ticket as you will not be able to gain access from the wrong turnstile.

If in doubt about where to go please refer to the maps below and follow the coloured routes to get you to the right place, and speak to one of our volunteers who will be outside the stadium to help anyone find their way!

North – Follow the purple route: Karma is my Boyfriend package (Early Entry – Front Standing Left) – Roseburn Park Entry – via Riversdale Crescent or Roseburn Place Front Standing Left – Roseburn Park Entry – via Riversdale Crescent or Roseburn Place Reserved seats in sections W9, W11-W42 – North Entry – via Riversdale Bridge Accessible viewing platform tickets (if accessing from the pre- allocated car park) – North Entry – via Riversdale Bridge

East – Follow the yellow route: Karma is my Boyfriend package (Early entry -Front Standing Right) – Roseburn Park Entry – via Riversdale Crescent or Roseburn Place Front Standing Right- Roseburn Park Entry – via Riversdale Crescent or Roseburn Place Reserved Seating Sections N15-N20, E1-E12 – East Entry – via Roseburn Crescent

South – Follow the blue route: Reserved seating tickets sections E13-E22. S1-S20 , W1-W8 and W10 – South Entry – via Roseburn Street Venue Hospitality – Restaurant Package & Hospitality Package – South Entry – via Roseburn Street Accessible viewing platform tickets – South Entry – via Roseburn Street

West – Follow the pink route: Ready for It package (Early Entry – General Admission standing) – West Entry – via Baird Drive or Roseburn Street General Admission Standing – West Entry – via Baird Drive or Roseburn Street Venue Hospitality – Up & Under package only – West Entry – via Baird Drive or Roseburn Street

Please remember Scottish Gas Murrayfield is located in a residential area so please be respectful of our neighbours when arriving and leaving the stadium.

Scottish Gas Murrayfield is situated in an industrial and residential area that isn’t suitable for overnight camping or anyone queuing too far in advance of the gates opening.

Therefore, we ask that anyone attending the shows only arrives at the venue at the time advertised on their ticket, on the day of their show.

Please note that access for this concert is different from previous concerts, so queuing , and access is not the same as previous shows held at Scottish Gas Murrayfield .  

Scottish Gas Murrayfield is situated in a residential area. We kindly ask that only those with tickets turn up to the stadium to avoid disruption to the local residents and businesses.

To support with the safe entry and exit of everyone within the stadium, no one is allowed to stand outside the gates , or at the tram stop and will be moved on.  

Please refer to the map on your ticket agent’s website for the stage layout however the main stage for all concerts will be at the North End of the stadium.

Flickering light effects, lasers, strobing, pyrotechnics, and other effects including flames, smoke and confetti may be used throughout the performances.  

LED wristbands will also form part of the show effects for ticket holders.

Yes, there will be a wide range of hot and cold food and beverages available to buy – which will cater for different dietaries. Once we have confirmed our showday footprint we will have a map showing the locations of the different vendors around the campus and the dietaries they each cater for.

Please note, we operate a Challenge 25 policy at Scottish Gas Murrayfield.  Anyone who appears to be under the age of 25, will be asked to provide identification confirming that they are over 18 years of age in order to purchase alcohol.  The only forms of identification we accept are passports and photographic driving licenses.

Yes, there will be merchandise outlets located thoroughout the venue which will be open for ticket holders each night.

There will also be the opportunity to purchase official merchandise prior to official show days. This will be open to everyone; no ticket required!

Opening times are:

Wednesday 5th June – 10am to 8pm Thursday 6th June – 10am to 8pm

You’ll find the sales marquee located just off Roseburn Street, directly opposite the Murrayfield tram stop.

On show days there will be an opportunity for both ticket and non – ticket holders to purchase official merchandise between 10am and 1pm on each show day.

After 1pm on each show day only those with a show ticket for that specific day will be able to access merchandise.

Please note we advise against purchasing any unofficial merchandise (or other items) outside the stadium.

This will only apply to non-UK residents attending shows in Edinburgh.

All merchandise will be available to collect from Murrayfield Ice Arena. Please refer to the detailed collection instructions sent to you by your ticket provider.

UK residents who have queries regarding their VIP Merchandise must contact their ticket provider.

You can only bring small amounts of food and drinks into the stadium if required for medical and childcare purposes – please note that the bag size policy will have exceptions for medical and childcare bags.

Yes, water is available from any bar or food outlet.

The stadium will have trained medical and welfare staff on duty, please approach a steward who will direct you to the nearest first aid or welfare point.

Yes, smoking is not permitted within the stadium, this includes e-cigarettes and Vapes .

No, this would need to be kept on the person at all times .

There will be a First Aid area located on every level of the stadium (including the pitch), stewards will be able to direct patrons to the nearest medical staff.   

In addition to the First Aid points we will also have a quiet space, located in the South West corner of the stadium, please contact [email protected] if you wish to make use of this room.

Yes, whilst children under the age of 5 are not permitted – we recognise that some attendees will need to express whilst on site.   

On Arrival to the stadium please go to one of the dedicated Medical and Childcare turnstiles located at the entry point specified on your ticket.  

There are parenting rooms located in the East Stand and also in the West car park by the Hive Stadium that will be available for use on show days if required.

In the main, Scottish Gas Murrayfield is a cashless stadium, as such, there is no cash withdrawal facilities onsite and the majority of bars, catering units and merchandise outlets are card / contactless only. However, a limited number of units will accept cash – please speak to any of our Blue Crew who are located around the stadium who will be able to direct you to the nearest unit.

All tickets for the shows are digital and will need to be shown on your phone.  

Three top tips for quick access on showday:  

• Make sure you have downloaded the most up to date app from your ticket provider   
• Download your ticket into your app in advance of coming to the venue as this will require data or wifi  
• Make sure your phone is charged to allow tickets to be scanned  

Scottish Rugby are the host venue for this event and will not be managing ticket sales. All tickets are available through Ticketmaster or AXS. Registration for these sales has now closed and any tickets that become available will show on their websites.  

We would strongly advise against using any sites other than those listed above.  These are the only sites we can guarantee have 100% genuine tickets. Consider the notes below before purchasing your tickets:  

• Only buy from the outlets listed on the show advertising.
• Find out the face value of the tickets and how much you are paying in booking fees.
• Find out the location of your seats.
• Never buy from an agent who says the tickets will be available to collect outside the Box Office.

Any seats with a restricted view would have shown this at the point of purchase, please review your confirmation email for information. If you have any further questions, please contact your ticket provider directly.

Age Restrictions

Standing No persons under 14 years old permitted. Persons under 16 years old must be accompanied by an adult aged 18 or over at all times (1 adult minimum per 4 persons aged under 16 years old).

Seating No persons under 5 years old permitted.  Persons under 16 years old must be accompanied by an adult aged 18 or over at all times (1 adult minimum per 4 persons aged under 16 years old).  

No, as under 5s are not permitted – you wouldn’t be allowed to bring your baby with you to the show .  

The safety around our events is of paramount importance; to achieve that there will be various security procedures in place.  

• 100% searches on all ticket holders prior to entering the venue  
• There will be a strict A4 bag policy (30cm x 21cm x 21cm ) for the concerts and there will be 100% bag searches taking place prior to coming into the venue – please note that bags do not need to be clear. 
• Where possible we recommend that ticket holders do not bring bags with them to ensure quick entry into the stadium.  
• Any bags over A4 – unless brought in for childcare or medical purposes will not be permitted into the venue.
• Prohibited items will be updated shortly – please note there will be medical and childcare exceptions to some restricted items.  

T he following items will not be permitted into the stadium, subject to stated exceptions;   

BAGS LARGER THAN A4 (30cm x 21cm x 21cm) – Unless for Medical or Childcare, or the VIP Merchandise Official Tote Bags.  

Any Medical or Childcare bags are to be directed to designated search lanes where they will be searched and tagged before entry.  

All bags no matter the size, will be searched prior to entry.  

NOTE – Scottish Gas Murrayfield does NOT have bag drop facilities at the stadium (or in close proximity) so patrons with larger bags require to take them away and deposit them in a safe place before entering the stadium.  

KNIVES, WEAPONS, AEROSOLS, DANGEROUS OR HAZARDOUS ITEMS – including any weapons carried as an element of national or religious dress  

FOOD OR ALCOHOL PURCHASED EXTERNALLY (unless required for medical purposes)  

GLASS BOTTLES OR DRINKS CANS  

HIP FLASKS, METAL DRINKS BOTTLES, THERMOS FLASKS OR HARD CASED REFILLABLE WATER BOTTLES. Please note soft, collapsible reusable water bottles will be permitted into the venue (up to 500ml)  

UNSEALEED SOFT PLASTIC DRINK BOTTLES (e.g Water/Fizzy Drink bottles). Please note sealed soft plastic clear bottles up to 500ml will be permitted.  

FIREWORKS, FLARES, SMOKE BOMBS OR ANY OITHER KIND OF PYROTECHNIC ITEM  

BANNERS OR FLAGS WITH SLOGANS WHICH ARE OFFENSIVE, ABUSIVE OR OF A RACIST, HOMOPHOBIC, POLITICAL, COMMERCIAL OR DISCRIMINATORY NATURE AND IN ANY CASE BANNERS LARGER THAN 11 INCHES BY 17 INCHES  

MUSICAL INSTRUMENTS OR NOISE MAKING DEVICES  

AIR HORNS, PARTY POPPERS OR SILLY STRING  

LASER POINTERS, TORCHES, BATTERY LIGHTS OR FLASHLIGHTS  

ANIMALS OTHER THAN GUIDE OR ASSISTANCE DOGS  

UMBRELLAS OF ANY SIZE  

AUDIO OR RECORDING EQUIPMENT – INCLUDING PROFESSIONAL/COMMERCIAL CAMERAS, GOPROS, TABLETS, LAPTOPS, AUDIO RECORDERS, TRIPODS, SELFIE STICKS, DRONES AND POWER BANKS LARGER THAN A MOBILE PHONE.  

Please note that any personal cameras that do not fit comfortably in your pocket are prohibited.  

ANY MATERIAL OR ARTICLE OF CLOTHING CAPABLE OF FULLY OR PARTIALLY OBSCURING THE FACE – there are exemptions for medical masks and/or Religious Garments/Wear  

ANY OTHER ITEMS DEEMED TO POSE A RISK OF INJURY OR ANNOYANCE TO OTHER CUSTOMERS (including but not limited to: clothing that may impede the view of those around you, metal studded jewellery or spurs, Balloons and restraint items)  

No , there isn’t a bag drop facility at (or close to) Scottish Gas Murrayfield .

Anyone who turns up to the venue with a bag larger than A4 will be sent to deposit their bag in one of the many bag drop facilities located across Edinburgh. We recommend you plan ahead to see which city centre bag drop facility is most convenient for you, before travelling to the stadium.

Access Requirements

Yes, there are designated wheelchair viewing areas and accessible facilities for your use. You must purchase wheelchair tickets in order to gain access to this area.

The wheelchair viewing sections for concerts at Scottish Gas Murrayfield are viewable on the ticket map and are situated in front of the South Stand.  

The closest food and bar outlets will be located within the South Car Park area which can be accessed directly through the main South Tunnel. Alternatively, there will also be similar catering units to the West side of the estate in the West Roadway or West periphery which can be accessed via the Southwest Accessible Tunnel from the pitch.   

At various times throughout the event a member of the catering team will visit the accessible decks to take food and drinks orders.

If your circumstances have changed please notify Ticketmaster or AXS at your earliest opportunity by filling out their online contact form which you can access through your booking confirmation.  

 If you have purchased your tickets for this event from a different ticket agent, please contact them in the first instance as they may be able to assist further prior to contacting Ticketmaster or AXS.

Conveniently placed separate adapted and accessible toilets including a Changing Places toilet are located in the lower south west corner of the stadium, along with accessible toilet facilities around the stadium.  

In addition at Scottish Gas Murrayfield, we have a Stadium Support team who are on hand on event days to provide a wayfinding service and offer accessibility support within the ground.   

If you wish to enquire or register for support please submit your details through the form here:  Taylor Swift | The Eras Tour Accessibility.  

If you would like to request any other support including BSL, Audio Description, support dogs, sensory room or anything other, please contact our team as soon as possible to allow us to arrange where possible the required support ahead of the event via [email protected] .   

There is no public parking available at the stadium.

There will be a limited number of Blue Badge accessible parking spaces for the event however due to the extremely high demand anticipated, spaces will be allocated through a ballot which is done in advance of showday and access to the car park for the event will only be permitted with a date specific venue parking pass.  

If you wish to enter the parking ballot, please submit your details through the form here:  Taylor Swift | The Eras Tour Accessibility.  

The accessible car park is located in close proximity to the stadium at Murrayfield Ice Rink (EH12 5XN) . 

Due to crowd egress and local road closures for the event vehicles parked in this area will be held until the roads are open again, which could be approximately 90 minutes post show-end.

Scottish Rugby has secured an additional facility that you can book now. The Taylor Swift Off-Site Car Park at the Royal Highland Centre is for cars only and will be supported by Lothian Bus services. More information can be found at the booking links below. Please read the ‘important information’ prior to purchasing a parking space).

Click here to book for Friday

Click here to book for Saturday

Click here to book for Sunday

Coach and minibus parking is not available at Scottish Gas Murrayfield. Coaches and minibuses will be directed to parking areas around the stadium.  It is vital that drivers co-operate and follow instructions and directions to ensure maximum capacity. The first vehicles to arrive will be parked nearest to the stadium.  

Please note there are 2 designated coach parking areas for the concerts – one is located on the North Side of Gorgie Road between Chessar avenue and Westfield Road.  

The second one is located on Costorphine Road, on both sides of the A8 with the following exceptions:  

¬ No coach parking on the north side between Belmont Crescent and Ellersly Road  

¬ No coach parking in Bus Stops or on the south side of the A8 at the Chinese Consulate and Tennis Courts  

¬ No coach parking to the east of Murrayfield Road  

Scottish Rugby have created two official drop-off locations to the North of the stadium, both of these on Costorphine Road. Please pay particular attention to the fact that you will not be able to collect from this location at the end of the show as there will be a road closure in place.

If you are approaching the stadium from the south, there are two additional 2 drop off points; one located at Balgreen Road, near to Gorgie Road and a second on Russel Road. You will be able to collect people from these two locations after the show, but remember traffic will be extremely heavy on all streets around the stadium.

Please do not attempt to drop off or collect concert goers at any other location. There will be extensive road closures around the stadium, and using unofficial locations will only increase congestion.

Please plan your journey in advance and consider whether you can get to and from the stadium by public transport, on foot, or by using Lothian Buses’ Park & Ride services.

GETTING TO SCOTTISH GAS MURRAYFIELD  

Scottish Gas Murrayfield is conveniently located to the west of Edinburgh and is well served by public transport.  

Scottish Gas Murrayfield is approximately a 45-minute walk from Edinburgh City Centre and just a 20 minute walk from Haymarket station – make the most of your time in Scotland’s capital city and soak up the atmosphere as you get closer to the stadium with various shops and pubs lining the route.   

As you get close to the stadium after walking along Haymarket Terrace there will be designated routes for the different turnstiles and ticket types – please pay close attention to signage and maps which will show which corner of the stadium you need to get to for access on the day.  

Waverley Station is located in the centre of Edinburgh and Haymarket is located to the west of the city – both of which provide easy access to the stadium either by tram or on foot.  

For the end of the evening ScotRail have put on additional late night services on the Edinburgh to Glasgow, Dundee, Dunblane and Perth – these are expected to be busy so please make sure you have booked your tickets in advance.  

For those travelling on the 9 th June please note there will be bus replacement services due to Engineering works between Glasgow Central and Edinburgh via Shotts. Buses will replace trains between West Calder and Glasgow Central so please leave plenty of time for your journey.  

To help your overall day run as smoothly as possible please make sure you buy tickets in advance either at staffed stations, by phone (0344 811 0141) or at  scotrail.co.uk .   

Closer to show day please plan ahead and ensure you check your travel providers website for any updates ahead of travel. ( https://www.scotrail.co.uk/ )    

Edinburgh’s tram line runs in both directions from Edinburgh Airport into the city centre and onto Leith – with a handy stop at Scottish Gas Murrayfield, which leads you onto Roseburn Street. Services will be running until at least 1am on show nights, with additional trams being laid on before Taylor Swift takes to the stage.

Please note tickets must be purchased prior to boarding trams. You can either use the ticket vending machines at trams stops or pre-purchase tickets on the Transport for Edinburgh App. To find out more and to pre-purchase your tram tickets visit edinburghticket.com.

For further information on trams for the concert: https://edinburghtrams.com/news/tram-offer-swifties-heading-murrayfield

Looking to travel to the stadium by bus? Please visit the Lothian Buses website which includes information about special services as well as top travel tips for accessing the event.

Lothian Buses run several routes throughout the city (and from further afield) that service Scottish Gas Murrayfield . All Lothian buses accept contactless payments or you can download the Lothian Bus mobile app to help plan your travel to the game. Visit  lothianbuses.com  and use their journey planner ahead of travel for specific information regarding routes on match day – as these may differ to usual routes due to the concert and any associated road closures.  

Please plan your journey and know your travel options by checking your travel providers website for all of the latest information ahead of your day.   

In particular please check with your travel provider for any changes to services as well as details of the last service of the evening.  

There are various Park and Ride facilities around the outskirts of Edinburgh which we recommend people use, to then use the bus or tram network to get to the center of town or Scottish Gas Murrayfield – details can be found here – https://www.edinburgh.gov.uk/parking/find-park-ride     

For anyone looking to drop people off or collect them please make sure you only use the designated drop off points – these have been created to allow plans to be made for drop off an collections and take into account road closures around the stadium.  

For awareness, due to the numbers of people attending the concerts there are various road closures and parking restrictions in place around the stadium. With this in mind we strongly discourage early drop offs around the stadium as you will not be able to return to that same location at the end of the night – also please note that vehicles on surrounding roads in close proximity to the stadium will be held until roads are re-opened so please plan ahead accordingly.  

As a reminder the stadium is located in a residential area and as such we request that you be mindful of driveways, access roads and traffic restrictions in the vicinity.  

Respect our Neighbours and the Environment

As the stadium is situated in a residential area and Scottish Rugby asks you to please be mindful and respectful of local residents and their property when walking to, entering and leaving the ground, please note we will have toilets external to the venue to be used for event attendees.   

Small changes by each of our event attendees can help make a big difference – with this in mind we urge everyone to be aware of the impact on the environment in all aspects to the build up to, on the day of, and the day after show day.  

We have mixed recycling bins located around the stadium and we urge people to use these to dispose of any recyclable waste they have.  

Furthermore we urge people to be mindful of the impact that any accessories purchased and worn on show days can have on the environment and surrounding neighbourhood.  

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The taylor swift impact – 5 months and $5+ billion.

September 19, 2023 By U.S. Travel Association

You’ve likely heard that Taylor Swift recently completed the U.S.-based first leg of her Eras Tour, but have you heard about the impact that tour had on local communities and economies across the United States? We lay it out below.

Setting the stage: Concerts, professional sports games and other major events—and the large number of out-of-town visitors they attract—have always provided an economic boost to host cities, bringing in an influx of customers to businesses that cater to travelers.

• While the economic impact of every event depends on multiple factors, a commonly used multiplier is that $100 spent on live performances generates about $300 in other expenses including spending on hotels, food and transportation.

Unprecedented impact: Taylor Swift’s Eras Tour went to 20 U.S. cities, and the concertgoers far outpaced typical spending patterns . Swift fans––“Swifties”––averaged $1,300 of spending in local economies on travel, hotel stays, food, as well as merchandise and costumes.

• That amount of spending is on par with the Super Bowl, but this time it happened on 53 different nights in 20 different locations over the course of five months. Downtowns across the country have enjoyed an influx of visitors—and a spending boost thanks to Taylor Swift.

Total Economic Impact: A well-cited study by Question Pro , calculates that Swifties have already directly spent around $5 billion in destinations around the country. U.S. Travel has confirmed that––though referred to as economic impact––this is a lowball figure, which carefully adds up direct spending by fans.

• We believe that the total economic impact likely exceeded $10 billion. The total economic impact includes indirect spending as well as spending by others who came to join the action around the events but did not actually attend the shows.

Localized impact: While many attendees were local, each concert also drew a significant number of visitors who in addition to attending the concert, spent multiple days in the destination. Cities around the country experienced record high occupancy rates and bustling downtowns over the concert weekends.  

Here’s a look at the local impact on some of the cities in the tour:

• Pittsburgh’s two concerts generated $46 million in direct spending, with 83% of those attending the concerts coming from outside Alleghany County . Hotel occupancy––the highest weekend occupancy post pandemic and the second highest weekend occupancy on record­­––averaged at 95% and pushed average daily room rates (ADR) to $309, a 106% increase.
• Los Angeles —which hosted six shows that marked the end of the first part of the tour—benefited from a total economic impact of $320 million , with 3,300 jobs created, $20 million in sales and local sales tax and another $9 million in hotel room taxes.
• Denver’s two concerts resulted in visitor spending that contributed an estimated $140 million to the state’s GDP .
• Cincinnati’s impact was estimated at $48 million, of which $20 million was from out of town guests .

What else: With 53 U.S. concerts so far, Taylor Swift’s shows may have produced the strongest economic impact for a concert tour. But when it comes to average spending per show, Question Pro shared that concertgoers of another tour, Beyonce’s Renaissance Tour, have even exceeded Swifties’ spending by $300 , with an average spending that exceeded $1,800! These fans also have produced an economic impact in the billions of dollars.

Why it matters: Swift and Beyonce fans are the most recent eventgoers to have demonstrated the power of events in driving travel to destinations, and in doing so, contributing to and boosting local economies. Concerts, sporting games and large-scale events provide incredible opportunities for cities to showcase themselves and hopefully drive repeat visitation.

The bottom line: Travel is an economic engine, which supports businesses and communities each and every day.

Photo credit: Seth Herald/Stringer

In This The Itinerary

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Travis Kelce Is Reportedly ‘Arranging His Schedule’ to Be With Taylor Swift in Europe as Much as He Can

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“He wants to support her as much as he can while he can, so he’s going to [go] back and forth from the U.S. to Europe while he has the time,” the source said. Swift and Kelce, who just vacationed in Lake Como, Italy , after her Paris shows , are having a “wonderful time in Europe so far.” Kelce flew back to Kansas City, Missouri, after the Italy trip and hosted Kelce Jam there last weekend.

He also already wrapped filming for his role on Ryan Murphy’s upcoming series Grotesquerie, Us Weekly reported. A second source said on May 23 that Kelce “had an incredible time” and found it “surprising” that he even got the offer to join the show.

With that work commitment behind him, he “can arrange his schedule to be with [Taylor],” the first source said. That insider added that he and Swift plan to do some home décor shopping in Europe: “They love going antique shopping, and she’s been helping him pick out some things for his new house in Kansas.”

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Swift is not subtle about her feelings about Kelce and their high school-like romance in this love song’s lyrics.

Kelce also has a reason beyond Swift to be abroad: Page Six reported yesterday that Kelce and his brother, Jason, will be doing an episode of their podcast, New Heights , at the Cannes Lion International Festival of Creativity in France on June 20.

Swift will be playing in the U.K. around that time, meaning Kelce could join her in London after . Her shows there begin on June 21.

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Liverpool Council sets up Taylor Swift 'working group' to map out Eras Tour Anfield travel plans

Liverpool Council is planning months in advance for the arrival of Taylor Swift and the Eras Tour, with Anfield set to host its biggest musical act to date.

• 16:32, 25 JAN 2024

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This summer, Taylor Swift is coming to Anfield, home of Liverpool Football Club, as part of her worldwide Eras Tour. It sees her perform a selection of hits from across her entire discography, with none of the last four albums having been individually toured due to the impact of the pandemic.

Anfield will host three nights of the Eras Tour from June 13-15. Swift had initially been scheduled to perform there twice, but a third night was added due to the scale of demand.

Transport to the stadium will be a major logistical challenge, with Anfield situated outside of Liverpool's city center. To that end, the council has already formed a working group, having bestowed the codename Taylor Town on the event ( BBC ).

Public transport is a focus of the working group, with no parking to be provided at the stadium. One option on the table is to use the Soccerbus service that runs on Liverpool matchdays.

This departs from Sandhills Station on the Merseyrail Northern Line. It runs from two hours before kick-off in Liverpool's home league and cup games, with the final service around 15 minutes before the game gets underway — though if it is used for the Eras Tour, timings will be confirmed closer to the event.

The council's working group will also look at safeguarding issues, with the audience expected to contain numerous young people. All three nights of the Eras Tour at Anfield are sellouts.

Liverpool's home ground has undergone an expansion since it last hosted any musical acts. Work on the Anfield Road End is still ongoing, having been partially opened since December, but it is expected to be complete well in advance of the summer. Per This is Anfield , it could operate at full capacity as early as February 10.

Liverpool.com says: Of course, Anfield is no stranger to hosting massive events. Most of them have come courtesy of Jürgen Klopp and his Liverpool team — good luck topping the 4-0 win over Barcelona , Taylor. But the scale of this concert should not be underestimated. As well as being great for me — as a Liverpool and Taylor Swift fan — it's a major coup for FSG .

Liverpool first got permission to host concerts at Anfield in 2018. Much like Swift, the club has seen its plans somewhat put on hold by the pandemic, but it has nonetheless managed to host some big names including Bon Jovi, The Rolling Stones, Elton John and Pink.

Yet it would be fair to say that the Eras Tour is the biggest of the lot. Demand for tickets has been huge, and the council is certainly right to be getting plans for transport in place well in advance.

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Indianapolis’s Short-Term Rentals Are Having a Banner Year. Thank Taylor Swift and the Total Eclipse.

I ndiana resident and real-estate investor Jim Borthwick was in the middle of a game of pickleball in August 2023 when news broke that Taylor Swift was going to be playing three shows in Indianapolis in November 2024.

He took out his phone, pulled up his highest-earning short-term rental in the city and raised the nightly rates during the week of the concerts. To quickly updated the prices before someone booked it, he picked the first number that came to his mind: $2,600.

The home typically rents for around $400 to $650 a night.

“I threw a pie in the sky,” said Borthwick, who planned to adjust the rate down after pickleball.

But by the time his match was over, the five-bedroom home in the Old Southside neighborhood of the city, which Borthwick leases from the owner and operates as a short-term rental, was booked. His guests are attending all three of the concerts, he said. From Oct. 31 to Nov. 4, the short-term rental is making a staggering $10,257 after taxes and fees, compared with the $2,600 it made from those same nights in 2023. Spanning roughly 2,100 square feet, Borthwick said the home doesn’t have any amenities out of the ordinary. Instead, its size and location, which is less than a mile from where the pop star will be playing, is what makes it a big hitter.

Indianapolis, a city with about 900,000 residents, a number of large event venues, pro sports teams and a location in the heart of the U.S., has long hosted popular annual events, such as the Indianapolis 500 and the Gen Con gaming convention, but it has never seen anything like 2024.

A literal cosmic confluence of events, including a total solar eclipse, the arrival of a newly minted women’s basketball star, the NBA All-Star game, Olympic trials and the National Eucharistic Congress, means that over 32 million people are expected to visit Indianapolis in 2024, a tourism record, according to Chris Gahl, the executive vice president of Visit Indy, the city’s tourism agency.

It’s shaping up to be a blockbuster year for Indianapolis’s short-term rental market as a result, according to Jamie Lane of AirDNA, a short-term rental data and analytics firm. There were 96,078 nightly stays in the first-quarter of 2024, Lane said, the highest number ever recorded in the city’s first-quarter period. That compares with around 80,000 in both Q1 2023 and in Q1 2019.

The year’s run up took off in February, with the number of short-term rental nightly stays up 55.8% compared with the same time last year thanks to the NBA All-Star game. It was the first time the city hosted the game since 1985. Borthwick said his Old Southside short-term rental brought in $1,700 after taxes and fees over game weekend.

In March, the NCAA, which is based in Indianapolis, held the first and second round of the Division 1 Men’s Basketball Championship in the city for the first time since 2022. This helped drive the number of March’s short-term rental nights up 24.6% compared with March 2023.

That month, the city was also the site of the NCAA Division 1 Men’s Swimming and Diving championships from March 27 to March 30 for the first time since 2017.

On April 8, the day that the totality of the solar eclipse passed over the city, there were around 3,600 short-term nightly stays, the most ever recorded on a single day in Indianapolis, according to Lane. The event drove year-over-year demand growth in April to 41.9%.

On May 26, the city hosts the annual Indianapolis 500, the largest single-day sporting event in the world with an anticipated 330,000 attendees this year. Around 40% of them will be from out of state, according to Doug Boles, track president at the Indianapolis Motor Speedway, where the race takes place.

Manny Lagmay, a local cybersecurity adviser in the healthcare industry, has booked his Star-Wars-themed house in the Broad Ripple neighborhood of the city for an average of $407 on the weekend of the Indy 500 this year, up from his typical nightly rate of around $220.

Also in May, the NBA’s Indiana Pacers faced off against the New York Knicks in the Eastern Conference semifinals at the Gainbridge Fieldhouse arena, which can seat around 18,000. The Pacers advanced to the Conference finals on May 19, which brings them back to the Fieldhouse for additional games. On May 16, former Women’s NCAA basketball star Caitlin Clark made her regular season home debut with the WNBA’s Indiana Fever, which also plays at the Gainbridge Fieldhouse. As of May 6, expected nightly stays for the month are up 28.7% compared with May 2023.

Cailtin Clark got drafted on April 15 and on April 16, Lagmay said he had his home booked for a Fever game in May.

While the summer is typically a strong season for Indianapolis’s short-term rental market, demand is pacing exceptionally high this summer because of the 2024 U.S. Olympic Swimming Trials in June, which will bring around 250,000 visitors to the city over the course of about a week, said Gahl. Expected short-term rental nights for June are up 66.8% over that of June 2023.

In July, Indianapolis will host the National Eucharistic Congress. It will be the first time the National Congress has been held in the United States since 1941. The event, at the Lucas Oil Stadium, is expected to attract about 100,000 people to the city, said Gahl. Short-term rental demand in July is pacing a staggering 71.4% above July 2023, according to Lane.

The banner year will end with Taylor Swift, whose concerts will likely turn November into one of the strongest months that the Indianapolis tourism industry has ever seen, according to Gahl. Expected short-term rental demand in November is already trending 143.6% above that in November 2023, according to Lane. Some investors haven’t yet opened their bookings for the event.

In addition to demand, short-term rental supply in Indianapolis has been on the rise. The first quarter of 2024 had 4,440 short-term listings on the market, which is 27% more than the 3,494 in the first quarter of 2023.

Total supply in 2023 outpaced demand by 11.8%, according to Lane. But this year, demand is just about keeping up. During the first quarter of 2024, demand jumped by 24% year over year. Lane expects demand to drop in 2025 because of all the one-off events in 2024, but it should remain higher than demand in 2023 and 2019.

But while supply is expected to continue to grow, Lane doesn’t see Indianapolis heading toward the bloated inventory that other markets, such as Joshua Tree in California, are currently experiencing.

Borthwick and Lagmay have homes in Indianapolis that are dedicated to short-term rentals, but, says Lane from AirDNA, there hasn’t been a massive wave of short-term rental investors buying up homes to rent, which is what happened in Joshua Tree. Instead, supply tends to expand around big events in Indianapolis because people list their personal residences on short-term rental platforms. Once the event is over, they take their homes off and supply retracts, he said.

Lagmay, 41, who bought his short-term rental two years ago, said the home has been booked every weekend since he listed it on the market in December 2022. The three-bedroom home spans roughly 1,100 square feet. It has subtle Star Wars decor, including a Star Wars Atari arcade cabinet, and a fenced-in dog park with a bench and a dog agility seesaw. He believes the home’s family-friendly theme and amenities help it stand out from others.

Borthwick, 37, has owned and co-invested in short-term rentals in Indianapolis for about a decade. He said 2024 will be his most profitable year yet. He also hosts meetups for other short-term rental investors in the city and said supply is a regular conversation among investors. “There’s always going to be a level of trepidation about short-term rentals flooding the market,” he said.

Write to Libertina Brandt at [email protected]

Travis Kelce awkwardly dodges question about when he’s proposing to Taylor Swift

Kansas City Chiefs tight end Travis Kelce dodged a major question at a charity event over the weekend about where his romance with pop sensation Taylor Swift is going.

The relationship between Kelce and Swift, both 34, has captured the hearts of millions of fans, and rumors have swirled about whether the two may tie the knot. 

At the annual Big Slick Celebrity Weekend charity fundraiser in Kansas City, Missouri, on Saturday, comedian Jason Sudeikis asked Kelce during a reprise of the beloved “Saturday Night Live” skit “Bill Swerski’s Superfans,” “When are you going to make an honest woman out of her?” referring to Swift. 

The crowd hooted and cheered as Kelce laughed awkwardly without saying anything.

“Taylor doesn’t need to be working anymore, and, again, I know your kicker agrees with me. He gets it,” Sudeikis added.

His joke referred Chiefs kicker Harrison Butker’s controversial comments in a recent commencement speech at Benedictine College that women were “most excited” about marriage and bearing children over personal careers. 

“Guys, you’re really pushing it,” Kelce responded during the skit. 

Another comedian onstage responded: “Oh, look who’s losing it. Just like you did in the Super Bowl!” as the crowd laughed. That was in reference to Kelce’s tantrum at the Super Bowl in February when he bumped into Chiefs coach Andy Reid, a move he apologized for .

Earlier in the skit, the men joked that Swift could pay for a new stadium.

“Hey guys, here’s what I’m thinking. Want a new stadium? Maybe Travis here could ask Taylor to foot the bill,” joked Robert Smigel, acting as Carl Wollarski.

“Hey, how about we all pipe down a little bit,” Kelce responded. “That ain’t happening.”

“Come on. What’s a few hundred million to Taylor? That’s what four tickets cost to her concert anyways,” said George Wendt, as Bob Swerski.

“She just got to Kansas City, boys,” Kelce responded. 

Rumors swirled about the star couple’s romance last summer, and they went public in September when Swift attended a Chiefs game against the Chicago Bears. 

Breaking News Reporter

As Chiefs head to the White House, will Travis Kelce's lucky charm Taylor Swift be there?

WASHINGTON — Will she or won’t she?

President Joe Biden welcomes the Kansas City Chiefs to the White House on Friday to celebrate their Super Bowl win. But people will keep their eyes peeled to see if Taylor Swift, who is dating the team’s tight end Travis Kelce, makes it to the event.

For White House Swifties who are hoping their reigning queen of pop makes an appearance, it’s guaranteed to be “The Best Day.”

At a recent press briefing, Karine Jean-Pierre, the White House press secretary did not confirm the attendance. However, she wasn’t coy about the buzz the prospect of a Swift visit had generated.

“I think the Swifties behind these double doors are hoping that Taylor Swift makes an appearance,” Jean-Pierre said with a laugh. “I can’t speak to her schedule, but I know there’s a lot of interest in this building and on campus.”

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While these celebrations of athletes are meant to be nonpolitical, politics have colored these events before.

In 2018, then-President Donald Trump − and current GOP presumptive nominee − disinvited that year's Super Bowl winners, the Philadelphia Eagles, from a victory celebration at the White House. The team refused to promise that all players will stand with hand on heart for the national anthem, as Trump had insisted.

If she were to make an appearance, some may also read more into Swift's visit. In 2020, she endorsed the president one month before the election. So far, she has not issued a public endorsement for the 2024 presidential election.

But many believe Swift, who was Time Person of Year 2023, has the clout to change the outcomes of elections.

In a post on X, Hollywood director Rob Reiner said he would "give anything" for Swift to endorse Biden for re-election publicly. Other including, right-wing commentator Jack Posobiec questioned the Swift-Kelce pairing , insinuating their relationship was a PR-driven effort  designed to boost the NFL  and bolster to turn out among white liberal female voters for Biden.

Others have gone as far as to speculate that Swift is a Pentagon plant. Conspiracy theories abound.

Even Trump weighed in, saying he had done so much for her and other musicians referencing legislation he signed in 2018 meant to modernize copyright laws. He wrote "there's no way" she could endorse Biden and be and "be disloyal to the man who made her so much money. "

Of course, Swift's influence has been well documented. In September of 2023, Swift posted a short message on Instagram Stories, encouraging her 272 million followers to vote. According to Vote.org, more than 35,000 registrations were recorded following Swift’s post. 

Earlier this year, the Chiefs secured a victory in Super Bowl LVIII against the San Francisco 49ers won for the third time in five years and becoming the first team to win back-to back Super Bowl championship since the New England Patriots almost two decades ago.

Swift, who attended a total of 13 (her lucky number) Chiefs games − of which the team won 10 − has earned the status of a good luck charm for the team.

The songstress, who is currently touring Europe as part of her “Eras Tour” played in Madrid, Spain, on Thursday night and is due back in Lyon, France, on Sunday. That does offer a short window to make it to the White House.

The tradition of sports teams visiting the White House dates back to at least Aug. 30, 1865, when President Andrew Johnson welcomed the Brooklyn Atlantics and Washington Nationals amateur baseball clubs, according to Thomas Nuemann of ESPN. Ulysses S. Grant played host to the first professional baseball team, the Cincinnati Red Stockings, in 1869.

The Pittsburgh Steelers were the first Super Bowl champion to visit, joining the World Series-winning Pittsburgh Pirates in a dual ceremony with Jimmy Carter in February of 1980. 

Swapna Venugopal Ramaswamy is a White House correspondent for USA TODAY.   You can follow her on X, formerly Twitter, @SwapnaVenugopal