eurostat tourism dashboard

EU tourism: an almost full recovery to pre-pandemic levels

The upgraded EU Tourism Dashboard offers insights on the impact and state-of-play of this industry and supports the transition to greener, more digital tourism.

Fresh statistics on EU tourism suggest that in 2022, tourism demand was already at nearly 96% the level in 2019. This shows an almost full recovery on average for the EU , with countries like Belgium, Denmark, France, Ireland, and Netherlands even surpassing pre-pandemic levels.

However, recovery in Eastern European tourism destinations has been more sluggish, possibly also due to the war in Ukraine. Data also shows that international tourism demand is picking up more slowly than domestic tourism, staying in 2022 at 91% the level of 2019.

These new figures result from an update of the EU Tourism Dashboard , an interactive tool providing statistics and indicators relevant for tourism policies . These include, amongst others, the environmental and socio-economic impact in a given area, the level of digitalisation and the main tourism typology.

The recent upgrade has brought updated figures and novel indicators on the adoption of environmental labels and schemes by tourist accommodations, nature-based tourism opportunities and the economic impact of tourism. 

A greener and digitalised tourism in the EU

According to the new data, on the digitalisation front, internet infrastructure continues to improve, covering tourism destinations with ever increasing internet speeds: in 2019, only 10% of the tourism capacity had internet speed above 100 Mb/s. This has improved to 42% and 63% in 2021 and 2023, respectively.

On the green front, nearly 850 tourist accommodation establishments had the EU Ecolabel in 2022 or were registered to the EU Eco-Management and Audit Scheme (EMAS) . The EU tourism dashboard also identifies that other 4750 tourist accommodations in the EU countries, Switzerland, Iceland and Norway that have other reliable environmental labels and schemes.

However, the number is still a tiny fraction of the nearly 650,000 tourist accommodation establishments in these countries.

Better data to design policies for a more sustainable tourism

The new data collected and provided in the upgraded dashboard will further help decision makers to identify vulnerabilities and opportunities, and to design effective strategies to make the EU tourism ecosystem more sustainable and resilient to possible shocks, for example encouraging further the adoption of reliable environmental labels and schemes by tourist accommodation establishments.

The EU Tourism Dashboard is a valuable source of knowledge for policy makers in EU countries and regions to better understand how tourism is progressing towards the green and digital transition, and to assess local socio-economic resilience. It can also contribute to the work of statistics experts in EU countries, of researchers, as well as of public and private operators who promote local and regional tourism.

Indicators on the dashboard are organised under three main policy pillars: green, digital and socioeconomic. The dashboard also includes descriptors of tourism demand and supply such as occupancy rates, average duration of stays, presence of UNESCO sites and many more.

Launched in October 2022, the EU Tourism Dashboard was developed by the JRC and the European Commission’s Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs , following a request by EU Member States in 2021 to design a tool for monitoring the twin transition and resilience of the tourism ecosystem – one of the most heavily affected by the travel and health restrictions put in place during the COVID-19 pandemic. The dashboard is developed in cooperation with Eurostat and in coordination with the EU Member States.

The initiative contributes to the Transition Pathway for Tourism published in February 2022, which was created in collaboration with public and private EU tourism stakeholders to identify 27 areas of actions for the green and digital transition and for improving the resilience of EU tourism. Improving statistics and measurements for tourism regarding its economic, environmental and social impacts was recognised among key topics for action.

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• News announcement
• 11 April 2024

• General publications
• 5 December 2023

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• Topics: eGovernment

Commission boosts data sharing and innovation for a sustainable and resilient EU tourism ecosystem

Data sharing and innovation for a sustainable eu tourism ecosystem.

To support the above, on 20 July 2023 the Commission presented the building blocks for a common European tourism data space . This data space will serve all stakeholders in the tourism ecosystem allow them to share a broad range of data to inform the development of innovative tourism services, improve the sustainability of the tourism ecosystem and strengthen its economic competitiveness. 

More specifically, the common European Tourism Data Space aims to: 

Facilitate data-sharing from diverse sources 

Promote data access by a wide range of users 

Foster a consistent, trustworthy and efficient framework for the governance of this space 

Offer interoperability across data domains, as well as sectoral data spaces (i.e. mobility, energy, environment and health 

Get more information below: 

Communication on A Common European Data Space  

EU Tourism ecosystem  

Transition Pathway for Tourism  

EU Tourism Dashboard  

UDP - Tourism intensity

Collection: LUISA : Land-Use based Integrated Sustainability Assessment modelling platform  

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Description

Tourism intensity is calculated by dividing the number of nights spent at tourist accommodations by the resident population. It is an indicator of economic dependence on tourism, potentially revealing overtourism and vulnerability to demand shocks when values are very high. Very low values, on the other hand, signal low tourism activity, possibly due to low attractiveness of the destination or untapped potential to develop tourism. Tourism destinations with indicator values around the EU27 average are deemed less vulnerable. This indicator is part of the socio-economic pillar of the EU Tourism Dashboard. UNIT OF MEASURE: Nights spent per inhabitants. RESOLUTION: NUTS0, NUTS2, NUTS3. COMPLETENESS: 100%. METHODOLOGY: TThe indicator is obtained dividing the nights spent by the inhabitants. DATA SOURCES: Nights spent at tourist accommodation establishments by NUTS 2 regions (tour_occ_nin2) [ESTAT], Population on 1 January by age group, sex and NUTS 3 region (demo_r_pjangrp3) [ESTAT].

Contributors

• Ricardo Barranco

How to cite

Batista, Filipe; Ricardo Barranco (2022): UDP - Tourism intensity. European Commission, Joint Research Centre (JRC) [Dataset] PID: http://data.europa.eu/89h/7b8460b8-fc34-4f2b-bd1a-32223d6862c9

Europe inhabitants nights spent tourism tourism intensity

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• Bahrain: New tourist levy on hotel accommodations

The Ministry of Tourism introduced a new tourist levy on hotel accommodations.

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The Ministry of Tourism introduced a new tourist levy of BHD 3 per room per day on hotel accommodations—effective 1 May 2024.

Read a  May 2024 report  prepared by the KPMG member firm in Bahrain

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UN Tourism | Bringing the world closer

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UN Tourism International Forum – Quintana Roo “Tourism and Culture: A Picture-Perfect Relationship”

• 19 Apr 2024

Quintana Roo and UN Tourism highlight the potential of audiovisual tourism: Current trends point to the greater dynamism of destinations that promote their cultural and tourism offerings through audiovisual content.

Organized by UN Tourism and the Government of the State of Quintana Roo through the Tourism Promotion Council of Quintana Roo – an entity that is an Affiliate Member of UN Tourism – the International Forum "Tourism and Culture: A Picture-Perfect Relationship" has put the spotlight on the potential of audiovisual tourism to boost the product offerings of destinations and its suitability for tourism marketing and promotion. Participants discussed the creation and implementation of public policies for promotion through audiovisual content, raising awareness among tourists about environmental and cultural protection through on-screen content, as well as the broader relationship between tourism, culture and creative industries.

"As part of the diversification of tourism offerings, audiovisual content can foster relationships and cultural affinity between different countries and communities. Both tourism and the audiovisual sector celebrate and promote culture, foster employment and offer opportunities for growth," said Zurab Pololikashvili, Secretary-General of UN Tourism. 

Mara Lezama, Governor of the State of Quintana Roo, said: "I am proud to share that we are moving decisively towards a new era in tourism. We have consolidated public policies that promote the diversification of our tourism offerings, including the cultural segment as one of the fundamental pillars. Our Mexican Caribbean, with its paradisiacal landscapes, its cultural wealth and first-class tourism infrastructure, is positioned as an ideal setting to strengthen our offerings and position Quintana Roo as a leading player in the audiovisual field."

Both tourism and the audiovisual sector celebrate and promote culture, foster employment and offer opportunities for growth

The event was held within the framework of the 11th edition of the Xcaret Platino Awards for Ibero-American Cinema, the largest gathering of the Spanish-speaking audiovisual industry, and brought together experts from the world of tourism and culture.

In the framework of this event, UN Tourism signed a Memorandum of Understanding with the Xcaret Group – an Affiliate Member of the Organization – that lays the foundations for collaboration aimed at jointly promoting good practices in the preservation of cultural heritage, both tangible and intangible, and the welfare of local communities.

UN Tourism, working for the development of audiovisual tourism

UN Tourism has been expanding its work in the field of audiovisual tourism to respond to the increased demand for recommendations and guidance regarding the development of public policies and the sustainable development of this tourism segment. The recent joint UN Tourism – NETFLIX study " Cultural Affinity and Screen Tourism – The Case of Internet Entertainment Services " offers policymakers and tourism sector actors valuable information and recommendations to develop and implement policies that make their destinations attractive to audiovisual producers. Likewise, it aims to help in the formulation of strategies focused on promoting tourism and the consumption of local culture, and investing in training and education to develop the film sector and local creative industries, in order to ensure a high level of talent, infrastructure and production capacity.

Destination Quintana Roo

The State of Quintana Roo continues to strengthen its position as a tourism destination, thanks to large-scale projects such as the launch of the Mayan Train. Quintana Roo received a record number of tourists in 2023, with more than 20 million, and is taking actions to safeguard its cultural and natural heritage, in line with its Quintana Roo 2030 Sustainable Tourism Master Plan.

11th edition of the Xcaret Platino Awards

With the aim of promoting, disseminating and bringing Ibero-American culture and film-making closer together, the Xcaret Platino Awards for Ibero-American Cinema annually brings together the most prominent figures of the Latin American audiovisual industry and recognizes the best audiovisual productions in Spanish and Portuguese.

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• Download News Release on PDF
• UN Tourism Affiliate Members

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