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3d virtual reality house tour

A Step-by-Step Guide to Creating a Virtual Home Tour

concept photo, woman looking at 3-D house on tablet

© PEOPLEIMAGES - E+ / GETTY IMAGES

The COVID-19 economy has pumped up consumer demand for virtual home tours. These presentations, created using 360-degree and 3D tour technology, provide an immersive experience for viewing homes while limiting in-person contact.

Virtual tours give buyers a perspective on the home’s layout and flow that can’t be achieved with still photos, says consultant Jeff Turner of Santa Clarita, Calif. The tours help buyers weed out houses that are in their price range but that don’t fit their style, says Turner, a consultant to virtual-tour provider Immoviewer and entrepreneur in residence at Second Century Ventures and Reach , the National Association of REALTORS®’ strategic investment arm and award-winning technology accelerator. “Consumers are hungry for the opportunity to have a better online shopping experience, and to me, that’s the promise of 3D, 360-degree virtual tours.”

Data shows that virtual tours drive sales, says Amir Frank, a content manager at Matterport in Sunnyvale, Calif. Matterport studied MLS transaction data from the South, Southwest, Northwest, and Midwest from November 2016 to November 2019. The results showed listings with a 3D tour sold for up to 9% more and closed up to 31% faster than listings without them.

The cost and complexity of virtual tour technology have come down in recent years, making these tours more accessible for real estate professionals. To help you create exceptional virtual home tours, here’s a step-by-step guide to gathering equipment; preparing to shoot and edit the photos; uploading and editing the images; creating the tour from walkthrough to exit on an online platform; and publishing and marketing the tours.

Step 1: Choose Your Equipment and Platform

“We’re in the golden age of 360-degree cameras,” says Turner. “I’ve got within my grasp, right now, six different 360 cameras. All cost between $250 and $500. The cost shouldn’t be a barrier for anyone who’s doing any volume of home sales. I have a 3,400-square-foot house here in Southern California, and I can capture and turn this into a usable tour in less than 20 minutes.

“These are one-click tools,” he adds. “You don’t have to focus them. And the quality of these low-cost cameras has been improving over time dramatically.”

“To shoot a 2,000-square-foot home, it takes this [Ricoh Theta V] between five and 10 minutes,” agrees Peter Schravemade of Maroochydore, Queensland, in Australia, relationship manager for Box Brownie, a company that offers turnkey photo editing, virtual tours, and other services for real estate pros.

Besides its affordability and speed, says Schravemade, the Ricoh camera allows you to “bracket” to create the best possible images. Bracketing means taking the same photo multiple times, each with a different exposure, which helps ensure your tour includes exceptional interior and exterior views. He recommends shooting from three to five different exposures, then editing them together to create a bracketed image.

Matterport’s higher price results from its function as both a camera and a scanner, taking 360-degree tour photos, then creating a dollhouse-like floor plan. The floor plan is the major advantage, says Bill Lublin, CEO of Century 21 Advantage Gold in Philadelphia. Using the “dollhouse” format, viewers can go from room to room easily. However, it takes one to two hours to upload the Matterport tour, so it’s a slower process than what the Ricoh products offer.

Whatever 360-degree camera you use, you’ll also have to download a smartphone app or invest in a hosting platform for your tours. You’ll upload your photos to that platform for storing, editing, and sharing.

Step 2: Organize Photography, Lighting, and Camera Placement

Before you start shooting, open your photography app or hosting platform, and then place your 360-degree camera on your tripod. “I like to take photos exactly how I would move through a house,” says Turner, “starting with the exterior.” Take one photo from across the street and another in the front yard. Photograph both sides of the house if there’s room for your gear; then move around the house, and capture the backyard. When you’ve finished shooting the exterior, open the front door and photograph the entryway. Before taking interior shots, open doors and turn on all the lights. Open blinds and curtains, unless the view detracts from the image. “Then navigate through the house and take photos, as many as is necessary to allow people to flow through it.”

Inside, place the tripod in the center of each room with the camera set at eye height, above furniture and countertops. Then leave the room to take the photo using the smartphone app. You can take one photo per room, unless you’re bracketing your exposures or the size of the room requires more. Large rooms may need two or three images from different positions.

A Matterport camera requires a different workflow. The camera scans every corner of the room, creating a 3D dollhouse-like floor plan. Frank suggests starting at the lowest level and working your way up. Position the camera to take shots from the center of hallways and at each room’s entryway. Then put your Matterport camera in each corner of the room to create a feel for room size; the number of photos will assist the software as it forms the 3D dollhouse model.

Step 3: Upload the Tour

There are hundreds of 360-degree tour providers and hosting platforms, including Matterport, Ricoh360 Tours, Ogulo, Immoviewer, Box Brownie, Giraffe360, and EyeSpy360, says Schravemade. Many have apps that upload your photos as you take them. Editing tools on many of the platforms will stitch your images together for a seamless tour experience.

Costs vary by platform and complexity. Immoviewer has a subscription model that runs from $69 per month for five active tours to $159 per month for 20. Box Brownie uses a pay-as-you-go model in which a tour with up to 15 photos costs $16, one with 16 to 25 photos costs $24; options for image enhancement start at $1.60, and 360-degree virtual staging is priced at $64. The more complex Matterport tours fall in the $250 to $400 range.

Step 4: Create the Tour, From Walkthrough to Exit

Many editing programs, including Box Brownie and Immoviewer, will put your photos in the right sequence as they upload; as long as you take your photos in the order of the flow of the home’s floor plan, they’ll be properly arranged for the virtual tour.

If you’re using Matterport’s software, after you upload your photos, they’re processed into the 3D model in the correct order. You can then start adding “Matter Tags” and highlight reels, embedding videos and brochures, and labeling rooms and dimensions, says Frank.

If you have the editing skills to stitch the images together yourself, Schravemade recommends programs such as Adobe Lightroom and Photoshop, available as an online subscription for $9.99 per month as part of the Adobe Creative Cloud package. (A subscription to the full Adobe Creative Cloud costs $52 per month, but most users need only those two apps.)

With Immoviewer, “those tours are live the moment they’re uploaded. So if you’ve got a good [wireless] connection from the house and you use the app, the moment those images are uploaded, that virtual tour is live and ready to go,” Turner says.

Matterport’s detailed scanning and photography process can take a couple of hours to finish uploading. Once that upload completes, it then takes 24 to 48 hours to process. That’s when you’re able to start tagging and adding specs and points of interest. Box Brownie uses manual stitching for its photo editing process and has a 24-hour turnaround, says Schravemade.

Step 5: Publish and Market the Tour on Multiple Channels

Platforms such as realtor.com®, many MLSs, and social media are ideal places for publishing your virtual home tour. You can embed the tour link in email campaigns and text messages or drop it straight into Facebook, says Schravemade.

Once the images and 3D model have been created, Frank says, the Matterport system “automatically generates photos it thinks are usable in your marketing campaigns, as well as a few short teasers, which are great; you can easily download a GIF or MP4 [video] file and use it in your marketing campaigns.”

Make virtual home tours part of everything you can, whether it’s inexpensively with Immoviewer or Box Brownie or more fully immersive with detailed Matterport tours, Lublin advises. “People are more hesitant to enter properties now, but there’s a tremendous demand, and providing them the ability to see and choose to eliminate properties online is a powerful tool,” he says. “You always want to be seen as tech-forward. Now it’s easy to be tech-forward.”

Turner estimates 95% of listings still don’t have a true virtual tour, even amid the pandemic. “I wish [agents] wouldn’t be so hung up on perfect image quality, especially with a virtual tour,” he says. “Do one, get it up there, and give consumers this experience they’re looking for. A 360-degree camera is going to do a really good job of capturing an above-average image of the room.”

What You Need to Create 3D Home Tours

  • Camera: $250–$3,500. Experts interviewed for this article recommended a range of options, including the Ricoh Theta V ($380); Insta360 One X ($456); Ricoh Theta Z1 ($1,000); and Matterport Pro2 ($3,400).
  • Tripod or monopod: $25 to $50
  • Extra battery: $30 to $40
  • Battery charging station: $20 to $40
  • App: Virtual-tour providers have apps that enable you to upload 3D photos to create tours.

On a Budget

For about $15, you can get a selfie stick, attach your smartphone to it, and walk through a listing, narrating as you go and pointing out features people might otherwise see more readily in an in-person tour. It’s not a true virtual tour, but it’s an economical way to create a tour to post to social media and aggregator sites.

Hear From the Experts

The National Association of REALTORS®’ recent three-part TechEdge series took a deep dive into virtual tours. The June 30 session, “The Virtual Agent,” was hosted by broker-owner Bill Lublin and featured Jeff Turner and Peter Schravemade. REALTORS® can purchase a recording of the session for $14.95 at nartechedge.com .

Mandy Ellis

Mandy Ellis

Related content, 10 tips for looking your best on video, 6 steps to running a virtual open house.

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3D House Tours: Real Estate’s Virtual Reality

In-person home tours have temporarily given way to virtual viewings—three real estate specialists comment on how this technology can benefit buyers and may even boost future sales

A real-life walk-through of a property may not be possible at the moment—but that hasn’t deterred interest in real estate. “We’ve seen an 83 percent increase week-on-week in 3D house tours during lockdown,” says James Mackenzie , senior director of U.K. property consultancy  Strutt & Parker . “And we’ve had serious offers from people who have taken a virtual viewing.”

According to Matterport, a leader in 3D-viewing technology, people spend three times longer engaging with property listings that offer a virtual tour. While there are limits to the platform—”like seeing how close the neighbors are,” says Mackenzie—it provides an immersive experience, allowing users to view a space from multiple angles and even get accurate measurements of its dimensions.

Related: Discover How Virtual Reality Technology is Shaping Architecture

A "dollhouse view' used in a 3D house tour

These are great benefits for buyers, says Carrie Nicholson , Realtor and director of Hawai’i Life Real Estate Brokers in Kailua-Kona, Hawaii . “360-degree online tours give you more time to walk through a home virtually,” she explains. “You can look at details you might miss if you were physically at the property.”

“Virtual viewings are a way to tell the story of a property and show the lifestyle a home can offer—Eileen Lasswell

The Next Level

For Eileen Lasswell , real estate broker at Chestnut Park Real Estate Limited, Brokerage in Toronto , virtual viewings are more than just a means to show people inside. She believes they can also be used in innovative ways—and that social distancing is encouraging creativity.

“All of my listings offer 3D tours and, in the last two years, I’ve sold properties without buyers seeing them in person,” she says. “But during lockdown the way I’ve used the technology has changed. Now, I see it as a way to tell the story of a property. It’s more important than ever to show the lifestyle a home can offer, and you can pique a buyer’s interest by doing so through digital assets.”

Related: Take a Virtual Tour of 4 Famous Buildings

The art-filled living room of a home in Toronto

To highlight the qualities of a home in Toronto’s upscale Rosedale neighborhood, Lasswell took the property’s virtual tour to another level. “Buyers here often comment that they need somewhere to hang art,” she explains. “So, I partnered with a well-known local artist to create a 3D virtual exhibition of his work on the main level. This highlighted the large walls for hanging art, while also showcasing the natural light.”

Related: Learn How to Curate an Art Collection with Christie’s Experts

“In family-friendly Riverdale,” she continues, “I had a home I knew I’d be listing around Easter. Instead of doing a regular video, I hid an Easter bunny on one of the kid’s beds and challenged viewers to find it. It turned the tour into an interactive scavenger hunt and gave people a purpose to view it in its entirety, while also reflecting the family focus.”

3d virtual reality house tour

The Long View

Mackenzie believes that using virtual viewing technology in this way will mean that “potential buyers will get used to seeing properties in far more detail.” He points out that this in-depth view will help people to research properties—giving them the chance to decide on the homes they’d like to view in person and to prepare for the next step.

360-degree online tours give you more time to walk through a home virtually and see details you might otherwise miss—Carrie Nicholson

That’s in line with Matterport’s research, which found that 95 percent of viewers were likely to place a follow-up call about a listing with a 3D walk-through. “Because these virtual tours are giving people the opportunity to do their homework on properties, as soon as lockdown ends, they’ll be better informed,” Mackenzie adds. “This could mean we’ll see the market come back quicker.”

Nicholson agrees, and predicts that virtual tours will begin to play an even greater role in property sales. “We’ve found a way to talk to buyers in advance and allow them to tour each property. It acts as a 24/7 open house.”

Find a New Home Virtually

Old-Hawaii Charm in Kailua-Kona, Hawaii

Hawaii plantation-style home

Take a 3D virtual tour of this modern plantation-style home on the Kona Coast of Big Island, on the market with Hawai’i Life Real Estate Brokers . Just moments from the ocean, interior features include vaulted ceilings, an open-flowing floor plan and a dream kitchen, along with three bedrooms, three-and-a-half baths and a spacious great room opening onto a lanai.

A Condo Townhouse in Rosedale, Toronto

Toronto condo

Walk through this renovated three-storey condo, available through Chestnut Park Real Estate Limited, Brokerage , to see the virtual exhibition created in partnership with artist Koray Erkaya. As well as having space for hanging artwork, the property comes with a private rooftop deck, backyard, and custom wine cellar in addition to its three bedrooms, five baths, and living and dining areas.

A Modern Equestrian Home in Somerset, England

An open-paln Equestrian home in Somerset, England

Virtually view this contemporary family home, on the market with Strutt & Parker , and explore its combination of stylish Modernist design and first-class equestrian facilities. The property’s double-volume living space and open-plan layout provide a feeling of light and openness to the land beyond. Seven detached stables are accessible from the house, and a roof terrace, terraced gardens, and swimming pool complete the wonderful array of amenities on offer.

A Lakeside Estate in Veyrier-du-Lac, France

Lakeside estate

Take a virtual tour of this estate, on the market with Agence Clerc Immobilier . With a panoramic view of Lake Annecy in the idyllic Veyrier-du-Lac commune of France’s Auvergne-Rhône-Alpes region, its 4,844 square feet (450 sq m) encompass seven bedrooms, five baths, and leisure facilities including a pool and wine cellar.

Banner image: Courtesy of Matterport

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What is a 3D Walkthrough Home Tour?

Virtually tour homes for sale anytime, anywhere.

Home touring can be time-consuming and overwhelming, especially when you’re a buyer and have a laundry list of homes you’re interested in or if you’re a seller and constantly rearranging your schedule to make your house available. To make things more convenient for everyone, all Redfin-listed homes include a 3D walkthrough home tour, offering 24/7 access with a high-resolution, interactive view from every angle inside the home.

These interactive 3D walkthrough home tours , powered by Matterport’s virtual tour technology, lets buyers virtually glide from room to room, all on their own. Now you can see every nook and cranny, measure the height of windows or any other dimensions within the home, as if you were there in person -- no realtor needed. Searching for and touring homes has never been more convenient. This guide will help you better understand how a 3D walkthrough works and how you can use it to make your virtual home buying or home selling experience easier.

How does a 3D walkthrough work?

See virtual tours in action, inside view.

When you’re exploring the 3D space with this view, you can click around like you would on Google Maps to digitally walk through the home. This view lets you experience what it would be like to walk from room to room, seeing every detail. And, if you don’t feel like moving yourself through the home, you can press play for a video walkthrough of the listing.

Dollhouse view

When selecting dollhouse view, you’ll be able to see a zoomed-out perspective of the home. You can rotate the 3D model around to view it from any perspective.

Floor plan view

To really understand the layout of the home, you can use the floor plan view. This option will bring you to a birds-eye view of the home, showing you how each floor is laid out.

Measurement mode

As you’re virtually exploring the home, you can use measurement mode to measure any aspect of the room, whether it’s the length of a wall, height of a kitchen island, size of a door, or anything else you might need a measurement of.

3D walkthroughs make homebuying and selling easier and faster

You can virtually tour an entire home, checking out the views from the balcony to the storage space in each closet, all from the comfort and convenience of your couch. You can even measure the size of the patio to start browsing for outdoor furniture. With this accurate and interactive experience, you can easily and quickly prioritize the homes you’re actually interested in touring with your Redfin agent. If you see something that’s a deal-breaker, you can move along to the next listing until you’ve narrowed down your top choices.

Oftentimes you’ll be touring a handful of homes, so it’s easy to forget which one had the reading nook you loved or the mudroom that caught your eye. Luckily, with 3D tours, you can come back and digitally walk through the listing as much as you’d like.

For Redfin listing clients, 3D walkthroughs give potential buyers 24/7 access to your home. This feature gets more eyes on your home to help it sell quicker. And, better yet, you don’t have to rearrange your schedule as often to let potential buyers tour your home.

When should you use 3D walkthrough home tours?

As you begin your home search, the 3D tour is a useful tool to help you narrow down your choices. After virtually exploring a home, you can decide if you want to keep searching, or if you love what you see and are ready to schedule a live video-chat tour with a Redfin agent.

The 3D walkthrough is especially great at the beginning of the homebuying process, but it’s useful throughout your entire journey. The beauty of these 3D walkthroughs is you can come back to see the house whenever you want, as many times as you want.

What to do after the 3D walkthrough

So you’ve virtually toured several homes and found one or two, or maybe a handful, that you could see yourself calling home. The next thing to do after the 3D walkthrough is to schedule a live video-chat tour with your Redfin agent. Even though you’ve toured the home virtually yourself, it’s likely you still have questions that your agent can help answer.

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Frequently asked questions, how is a 3d walkthrough different from a video-chat tour.

With a 3D walkthrough, you digitally tour homes on your own through the listing page on Redfin.com. It’s a self-guided tour of the home’s 3D scan, whereas a video-chat tour is a live tour with your Redfin agent.

With a live video-chat tour, your agent will physically be in the home, showing you around through video chat. You can speak with your agent in real-time, ask them questions, and hear their immediate feedback about a property.

How does the 3D scan work?

Matterport , a 3D virtual tour software, accurately captures your home through its powerful yet easy-to-use technology. Matterport’s Capture app connects to any Matterport-compatible camera to scan your home and create an accurate 3D version for the 3D walkthrough home tours.

With each scan, simply place the camera in the room, leave, then take the scan using the Capture app. The camera will scan the room from all angles and spin 360° to capture the entire depth of the space. Once the app has notified that the scan has been completed, the camera will be moved a few feet and scan again. Don’t worry, your Redfin agent will be there to help take the 3D walkthrough scans of your home.

How long does the 3D scan take?

Typically, the Matterport 3D scan will take place on the same day that your listing photos are taken. Since your home has already been staged and prepped, and your Redfin agent and/or real estate photographer is already there, it’s conveniently completed then. The scan itself usually takes less than an hour, depending on the size of your home. Once the scans of the whole house have been taken, they’re uploaded to Matterport to process all of the scans.

How much does the 3D walkthrough feature cost?

When you list your home with a Redfin agent, your 3D walkthrough is included!

Learn More About Buying and Selling Virtually

How to Buy and Sell with a Virtual Brokerage

Live Video Open Houses

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Why make virtual tours with Metareal Stage?

Although they look as good as expensive tours made with 3D scanners costing thousands of dollars, Metareal's 3D virtual tours are invariably simpler to make, and the whole process is fast and dependable. Here are the top benefits of using Metareal Stage.

Use any camera you like

Fully-automated service

Capture with confidence

Shoot locations faster

Mobile friendly

How it all works

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VIRTUAL HOME TOURS

Experience 3D Walking Tours of Our Most Popular Home Designs

It’s the next best thing to being there in person. In fact, it’s better because within a matter of minutes, you can take virtual walking tours of dozens of incredible home designs. Explore houses room by room, and find the perfect design for you.

To get started, choose your state and select a thumbnail to launch your virtual walking tour!

Modal title

  • Masterplan Communities
  • Architectural Renderings

Virtual Model Homes

  • Designer Finishes & Options
  • Interactive Plans
  • next™ for Marketers
  • next™ for Salespeople
  • Custom Solutions
  • Who We Work With
  • Hospitality/Commercial
  • National Builders
  • Residential Builders
  • Reserve & Verify

Virtual Model Homes

Give Your Customers Choice While Exploring Floorplans!

Focus 360 Virtual Model Homes deliver an immersive experience that allows customers to realistically daydream about their future home with room-by-room views and finish selections.

Video Tours

3d virtual reality house tour

Sit back, hit “play” and experience a casual and realistic tour experience. Choose from a variety of packages

3d virtual reality house tour

Take “fit and finish” to the next level with design packages at your fingertips. It’s a mouse click away!

Multi-Point VR

3d virtual reality house tour

Explore the best angles room by room with multiple points for customers to navigate your floorplan.

*Compare to a Matterport™ experience, but in a virtual home.

*Matterport is not a product offered or endorsed by Focus 360. The experience of moving room to room has been adopted in a virtual environment for Focus 360 interactive tours. The reference given is merely to compare and contrast a commonly used and widely known real estate touring tool.

Explore PivotVR Home Tours

3d virtual reality house tour

Explore Multi-Point VR Home Tours

3d virtual reality house tour

  • Multi Family
  • Single Family

3d virtual reality house tour

PivotVR Hot Spots

Enjoy showing customers more detail in your homes including structural options and design packages from specific points on a floorplan. Virtual touring with added personalized preferences in the kitchen and primary bathroom will take your standard tours to the next level.

Multi-Point Hot Spots

Enjoy giving your user twice as many vantage points. If your floorplans do not offer design packages, this might be the best option to show more of the home. *Compare to Matterport™ touring functionality.

PivotVR Home Tours   vs Multi-point VR Home Tours

CAD floor plan for single-point VR

Singlepoint VR Home Tours vs Multipoint VR Home Tours

CAD floor plan for single-point VR

Ready to Make Your Builder Virtual?

Let’s discuss your budget, timing, and objectives to build out the best virtual experience for your brand. We have a ton of custom or off the shelf options ready to explore with you.

Ocean

Outhouse Virtual Reality

Bring your homes to life with virtual tours, animation & matterport, wow homebuyers with lifelike visuals and music.

Matterport Tours

Grow online sales with 3D model home tours

Vr brings homes to life before they are built, changing the way you create, print and deliver, virtual reality = virtual tours, animation, and matterport.

Bring your model home experience to homebuyers, wherever they are, with Virtual Tours, Animations, and Matterport Tours

Virtual Tours

Rendered - User Controlled

Rendered - Guided Pathway

Tour of an Existing Home

Virtual Tour Samples

Multi-node Virtual Tours bring your pre-built homes to potential buyers anywhere in the world. With the click of a mouse, buyers “walk through” and view each room in 360° surround. Functional with or without goggles, Virtual Tours appeal to all ages, with heavy preference by younger buyers.

KLMR Homes Summit at Crestview

KLMR Homes Summit at Crestview

THP Homes

Woodside Noble

Sego Homes

Day/Night Slider

RTH Payson Medical Building

RTH Payson Medical Building

Animation Samples

Animations offer premium, guided tours of your homes before they are built. Popular with buyers of all ages, the video format is the preferred VR tool for those 50+. Animations are also perfect for marketing luxury and custom homes.

KHovnanian Homes

KHovnanian Homes

Cyrene

Camelot Homes

Animation Examples

Animation Examples

Matterport Samples

The model homes you build are beautiful and functional. Encourage potential buyers to explore them online with Matterport tours. By filming each room from multiple vantage points with a patented 360° camera, Matterport tours allow homebuyers to click around to see every little detail.

The Department

The Department — Commercial

The Scorpion House

The Scorpion House by Architect Eddie Jones

Keystone Furnished

Keystone Homes — Furnished Model Home

Cachet Condo 1

Cachet Homes — Monterey Ridge — Plan 1 — Condominium

Animations offer premium, guided tours of your homes. With enchanting, lifelike visuals and background music to enhance the ambiance, they are the ultimate way to showcase your homes to a more sophisticated market. Popular with buyers of all ages, the video format is the preferred VR tool for those 50+. Animations are also perfect for marketing luxury and custom homes

The model homes you build are beautiful and functional. Encourage potential buyers to explore them online with Matterport tours. By filming each room from multiple vantage points with a patented 360° camera, Matterport tours allow homebuyers to click around to see every little detail

Advantages of Virtual Tours, Animations, and Matterport Tours

Inspiration | Visualization | Experience

  • Lifelike  – our rendered animations and virtual tours let buyers tour your homes before a shovel ever hits the ground.
  • Engaging – With Outhouse’s stunning animations, multi-node virtual tours, and Matterport tours, your buyers can experience 360° views of both the interior and exterior of your homes.
  • Cost Effective  – Virtual tours and animations are a fraction of the cost to build and furnish a model home.

3d virtual reality house tour

Off-plan 3D Virtual Tours

Virtual reality tours for off-plan property sales.

Combining reality and fantasy or immersing into the virtual world seemed impossible until recently, but today Virtual Reality is rather close to us in our daily lives. In one way or another, you must have encountered VR, perhaps without even realizing it.

Virtual Reality for real estate marketing is nothing new, especially to specialists working in the field of 3D technology. Nevertheless, we are still struck by the fact how unusual something can be created with the help of computer technologies. Perhaps, it is because we still admire how accurate and detailed CGI can be, as often visuals are so close to reality that they are difficult to distinguish from photographs. This is precisely one of the main advantages of 3D visualizations – we are confident that we see a photograph, which is actually not true. Virtual Reality technology in the real estate industry will change your perception of architectural 3D visualization.

View3 Var4 Final

What is an Off-Plans Virtual Tour?

An off-plans virtual tour is a digital simulation that showcases both the inside and outside of a property before it’s built, using 360-degree images. This simulation is accessible through a specially designed app that works on computers, smartphones, tablets, and VR devices. With an off-plans virtual tour, you can explore a future property in a way that’s similar to navigating through Google Street View. 3D virtual tours for properties under construction offer an immersive experience, allowing you to move from one area to another seamlessly. They are created to look very realistic, providing a clear and detailed view of the property’s potential.

VR Devices

Optimized for All Devices

Features of 3d virtual reality tours for real estate marketing.

There are several modes within the Virtual Reality home tour between which you can switch:

  • Exterior 360 space
  • Interior 360 space
  • Window view – real environment
  • Window view – drone/camera real footage could be integrated
  • Walk-through between the 360 hotspots

Apart from these features, you have the opportunity to:

  • Embed VR house tour into any section of a website or open it in a new tab
  • No special device needed. Virtual property tour could run on any mobile or desktop device
  • Personalise VR property tour with custom user interface – add UI buttons, call-to-action info-graphics, custom menu
  • Show a floor plan, where you are presently located
  • Show the view angle with location on a floor plan

Process of Creating an Off-Plans 360 Virtual Tour

Digital Modeling. We start by crafting a detailed 3D model of the property, covering both interiors and exteriors, using Autodesk Revit.

Virtual Staging. Next, the model is virtually staged, incorporating furniture, fixtures, and fittings based on interior design concepts and photos.

Camera Placement and Drafts.  We determine camera viewpoints within the model and create ‘clay render’ drafts to ensure alignment with the design vision.

Visualization.  After approving drafts, we proceed to full visualization, adding photorealistic lighting and textures in 3ds Max with vRay, followed by a review of material drafts.

High-Resolution Renders. With material drafts approved, we produce high-resolution 360-degree images and perform post-production.

App Development. Finally, these images are assembled into an app with user experience (UX) features, ready for online hosting and viewable on various devices, including VR

This Property is Still under Construction but it Looks so Realistic!

Advantages of 3d virtual tours for real estate agents:.

  • 360 immersive property presentation
  • Present your property with 100% realism and space perception

No need to travel to the actual site

  • Could be viewed with VR glass using any mobile phone
  • Easy to integrate
  • Immerse your potential property buyer while presenting real estate

What project inputs have to be provided to develop 3D Virtual Reality Tours for off-plan real estate

Usually, we would require the following inputs from our clients:.

  • Architectural drawings – floor plans and elevations (.DWG)
  • Information on interior (selection of furniture, finishes etc) and exterior (surroundings and landscape specifications etc)
  • Window view: drone/camera footage or to develop exterior window view as computer generated environment
  • Basic information on property units: size, types, description, etc.
  • UI/UX guidelines (corporate branding), type of navigation and requirements on user flow (if any)

Frequently Asked Questions about 3D Virtual Tours for Real Estate

Creating an off-plan 3D virtual tour starts with collecting initial information from our clients, including architectural plans and specific details about both the interior and exterior, such as landscaping. Our team then proceeds to develop digital models, including furniture, textures, and finishes, ensuring each element meets our client’s expectations and the high standards of the property industry. Once all 3D models are approved by the client, we integrate these components into a unified virtual environment. It’s crucial to finalize all elements at this stage, as adjustments later on can be more complex, ensuring a seamless integration into the digital model for property developers.

Yes, the interface and visual presentation of the 3D off-plan virtual tour can be entirely customized to align with your corporate brand, catering specifically to the property developers’ needs and enhancing the brand’s visibility within the property industry.

The completion time for a 3D virtual tour for properties under construction varies, depending on the project’s scope, the complexity of the digital models, and the speed at which we receive client feedback. After finalizing the design and panoramic points, our team typically requires 2 to 5 working days to deliver the final, photorealistic tour, providing an interactive experience that meets the expectations of property developers in the property sector.

Yes, our panoramic 3D tours are compatible with VR glasses or headsets, offering an immersive, interactive experience directly from your browser. This feature is particularly appealing to property developers looking to showcase unbuilt property in the most engaging way possible.

The cost of a 3D virtual tour for pre-sale real estate is calculated based on the complexity of the project. We provide a customized quote after receiving detailed project information, ensuring that property developers have a clear understanding of the investment required to bring their digital model to life.

Navigating a 360 off-plan virtual tour is intuitive. Users can move between spaces using clickable points, rotate the camera for a full view, and use mouse or keyboard arrows for navigation. For quick access to different areas, a 3D floor plan allows for instant transitions to any room, enhancing the interactive experience.

You Should Try It Out

Check how a sample 360 vr tour works on your device: computer, tablet or smartphone, showcase properties under construction, simulate real house walkthrough, window view – drone / camera real footage, share property vr tours on social media, generate more sales leads, free price guideline.

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How to take a virtual tour of your 3D floor plan?

3d virtual reality house tour

Take a 3D walkthrough of your floor plan

Choose the right furniture using AR technology

Use VR technology to design and visit your home

In details:

After drawing your dream home it’s time to view it from a real life perspective! Learn how to take a virtual tour of your 3D floor plan.

Tour your 3D floor plan as if in real life with HomeByMe’s first-person viewing mode. This viewing mode allows you to take a virtual walkthrough of your project and envisage yourself in your new space.

How to tour your 3D floor plan:

The first-person viewing mode allows you to take a virtual tour of your 3D floor plan. The 3D graphics move seamlessly as you move your avatar from room to room. Adjust the height of your avatar to view the floor plan as you would in real life. Click in a space to advance or change direction. Drag up or down to adjust the viewing angle of the room; to visualize the ceiling or floor of your 3D project.

The first-person viewing mode is an interactive way to view your design project . Use this perspective to project yourself into your new space and test the circulation of a property. Make adjustments to your project and view them immediately in the first-person viewing mode, due to HomeByMe’s 3D rendering technology. The virtual tour feature of HomeByMe’s 3D floor plans is loved by those planning personal home renovation projects .

3d virtual reality house tour

Why use HomeByMe to draw and visualize your 3D floor plan?

If high-quality graphics, an intuitive interface and shareability are important factors when choosing a floor plan design software , then look no further.

HomeByMe’s 3D rendering technology enables you to immerse yourself in your project as if in real life. The simple and intuitive software allows you to move seamlessly through your 3D floor plan and drag to view different angles of your project, for a complete view of your space.

Switch between the 2D and 3D viewing modes to edit your project. Any changes you make will be immediately reflected in the first-person viewing mode.

Access the first-person viewing mode for free when creating your HomeByMe projects, which are available anytime via the HomeByMe website. Take a virtual tour of your 3D floor plan online via computer or mobile device and then share your final design.

Easily share your project with your friends and family, so they can take their own virtual tour of your property. Share your 3D floor plan via social networks and in the HomeByMe Inspiration page to gather feedback from the HomeByMe community. HomeByMe’s first-person viewing mode allows you to communicate your floor plan ideas with project associates and lets them immerse themselves in the new space before providing feedback.

3d virtual reality house tour

Create a 360° image with HomeByMe in order to visualize your design from all angles. Using your computer, smartphone or tablet, you can zoom and rotate to see the room from a first-person perspective. 360° images are helpful when making design decisions, like choosing furniture, fixtures and finishes. Making a 360° image is easy: simply order it on the HomeByMe website, click to create a 360° image of your project and receive it by email. Once you’ve received your image, you can instantly share it online with friends and family.

3d virtual reality house tour

Augmented Reality

HomeByMe offers the possibility to design your home with Augmented Reality . Furnishing your home is so much easier when you can visualize the furniture in its place before buying it. Using our specialized application, simply select a piece of furniture from HomeByMe’s product catalog, scan your room using your iPhone or iPad, and view the furniture as it would look in your home. If you need a second opinion, you can take a photo within the app and share it online with friends and family.

Virtual Reality

HomeByMe’s Virtual Reality (VR) experience takes your design process to the next level. Using a VR headset, such as the Oculus Rift or HTC Vive, you can truly immerse yourself in your project, both during the design phase and afterwards, as a virtual walkthrough. Visualise your project from every angle and decorate your home, by adding items from the catalogue, whilst virtually standing inside your home. All objects will appear life-size, allowing you to really experience your new interior and experiment with different designs, until you find one that suits your style.

Visit our  Inspiration page  for examples of 3D floor plans, which you can even duplicate to get started and then adjust to suit your design needs!

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a man and a woman looking at a computer with a 3D HomeByMe project on the screen

What is a floor plan? Everything to know about floor planning!

3d virtual reality house tour

How to draw 3D floor plans?

3d virtual reality house tour

How to Create and Furnish your 3D Floor Plan?

3d virtual reality house tour

How to create 2D Floor Plan online?

Immerse yourself in your project to see how your design will appear in real life. Use advanced technology to view your floor plan from all angles.

Need a helping hand?

Give us your plan and our team will create your 3D project. Then you’ll only have the fun part left: decorate your house!

3d virtual reality house tour

Create your floor plan now!

3d virtual reality house tour

3D House Tours

Our innovative 3D house tours allow realtors to present their listings in an immersive 3D experience.

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Win More Leads with 3D

Agents get 403% more leads from real estate listings with dynamic visual content.

More Phone Inquiries

Properties featured with virtual tours get 95% more phone inquiries.

More Email Inquiries

Properties featured with virtual tours get 65% more email inquiries.

More Clicks

Virtual tours get clicked on 40% more than listings without virtual tours.

Display Listings with Immersion

Additional features.

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MLS Integration

Automatically integrate your 3D tours on various platforms. Realtors will be given an unbranded MLS link to add to their MLS listings. The virtual tour will automatically be applied to websites such as Redfin and Realtor.com or any other platforms that support 3D virtual tours.

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Virtual Reality Support

Our virtual tours are compatible with various VR headsets. 3D Spaces are the most immersive and engaging way to experience real-world places straight from your web browser. Virtual reality takes this sense of immersion to the next level by blocking everything else and making users feel like they're really there.

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4K Photography

Not only does the camera scan and render 3D spaces, it is capable of producing 4k HDR photos from any angle in the virtual tour. We will provide 5-7 default photos for each scan. However, more can be requested if needed.

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Floor Plans

Part of our premium package includes floor plans of your property. While sellers are wowed by by the immersive virtual tour, they still expect you use traditional marketing methods like floor plans. Buyers (and especially new homeowners) have come to depend on floor plans to visualize the space. Floor plans are also great for offline use.

Get a Free Quote

We offer a seamless and hassle free solution for 3D Virtual Tours. The process is similar to taking photos. We will get to the property, scan it, and that's it!

  • No Credit Card Required

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Give us a call if you are thinking about displaying your properties with 3D virtual tours.

Mon - Sat: 10:00 AM - 5:00 PM

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Copyright © 2020 Cohort, Inc.

3d virtual reality house tour

  • Tour Gallery
  • Photo Gallery
  • Google Street View

Showcase your business or home with an immersive 3D Virtual Tour

3d virtual tours (click or tap for a sample).

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Showcase your property with an immersive 3D experience like no other!  Our equipment does more than just take a series of photos! Using texture mapping, it builds an accurate 3D model that allows viewers to interact with the space giving the feeling they are really there.  Users easily click into rooms they want to visit, change to plan view and select floor, click a room on the highlight reel, or play the guided tour and relax.

Engage Your Audience

Whether you are looking to attract people to your business, restaurant, party / entertainment venue, B&B, or vacation rental; the more time consumers spend interacting with and seeing what your space has to offer, the more likely they will call or visit.  The bright and colorful high resolution photography, cutting edge 3D walk-throughs, and immersive virtual reality tours produced by 3D - Virtual REALty can be featured on your website, social media pages or your Google My Business® listing.

Our 3D Virtual Tours require no special viewers, they are a simple web link that can be embedded on your website, shared on social media or added to your real estate listing.  Your contact information and links to your website can be included in your tour, improving your SEO and website rankings.

Many different options can be selected for tours: click-to-start or auto-start, disable zooming, loop the walk-through, etc.  Tags can be added to describe special features or even include a link to purchase items on your e-commerce site!

There are many more creative ways to use these tours than we can show you here!

Google Street View®

Google Street View® Virtual Tours are a powerful and affordable local SEO strategy that can significantly improve your Google-driven leads and sales. In fact, Google states that 3D virtual tours lead to a 100 percent increase in business listing interest.

Your business could see an increase in traffic because Google ranks businesses with Street View® interior panoramic photos higher in search results.

Haven’t claimed your Google My Business® listing yet?  We can help you get it set up for FREE!

Since 2018, 3D - Virtual REALty has served hotels, restaurants, retail stores, wedding venues, vacation rentals, B&Bs, apartment and commercial leasing agents, and real estate listings with state-of-the-art commercial photography that gets consumer views and conversions to sales.  Our core service area is based in central Minnesota's Kanabec county and includes all of Minnesota, Western Wisconsin, and Eastern South Dakota.  Additionally, in a partnership with Reality Capture Experts™, we can coordinate with providers around the world to serve any need, anywhere!

Request a free quote today!  Get Started

Search results for a business with a Virtual Tour:

Here is the live tour:

Enhanced HDR Photos

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Enhanced still photos that are taken at the right angles and the right sequence to tell the story of the property.  Professionally arranged photographs give the viewer the best possible sense of the layout and feel of the property.  Photos are edited for correct color and lighting to show the property in its best light, but are honest and show the property as-is.

Virtual Reality

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For a truly immersive experience, spaces can be viewed using virtual reality gear.  Your buyers and patrons will be in awe when they virtually walk through your space looking all around just like they are actually there!  New innovative products that support virtual reality and augmented reality are released every week.

Next Steps...

Request a quote today!

IMAGES

  1. 3D House Virtual Tour Example by Momentum 360

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  2. Designing Your Home With VR: Virtual House Building

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  3. 3D House Tours: Real Estate’s Virtual Reality

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  4. 3D

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  5. 3D House Virtual Tour Example by Momentum 360

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  6. 50 Beautiful Virtual Reality Home Tours

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VIDEO

  1. Open House in VR

  2. Virtual Reality House Tour 360

  3. VR house customization

  4. House Of 2024

  5. How To Make Zillow 3D Virtual Tours & Floor Plans

  6. 3D Home Tour

COMMENTS

  1. International Luxury Real Estate

    VIRTUALLY DISCOVER YOUR HOME. Immerse yourself in luxury homes around the world using the 3D and Virtual Reality (VR) tour features now available on sothebysrealty.com. Experience homes online like never before, using the 3D view option and explore the entire home, or take advantage of the Virtual Reality Tour (VR) experience through a compatible mobile device such as iPhone or Android phones ...

  2. 3D Virtual House Tours

    High-definition photos, 360-degree panoramas, or 3D walkthroughs allow potential builders or buyers to inspect every corner of the house at their convenience. This level of detailed visual information can significantly aid decision-making, even before a physical viewing is arranged. Virtual tours save time and money.

  3. Capture 3D Virtual Tours with Free 3D Home App

    Listings with 3D Home tours and interactive floor plans are made to be explored. With every room you capture, you help people understand the layout and imagine what it would be like to call it home. To create a 3D Home tour and an interactive floor plan, you'll need an iPhone 7 (or newer). You can also use compatible 360-degree cameras like ...

  4. A Step-by-Step Guide to Creating a Virtual Home Tour

    Step 5: Publish and Market the Tour on Multiple Channels. Platforms such as realtor.com®, many MLSs, and social media are ideal places for publishing your virtual home tour. You can embed the tour link in email campaigns and text messages or drop it straight into Facebook, says Schravemade. Once the images and 3D model have been created, Frank ...

  5. How to Make a Virtual Tour for Real Estate

    If you're creating a virtual tour with an iPhone, follow these nine steps. Download the Zillow 3D Home app to your iPhone®. Open the app and tap "Start capture". Choose the iPhone setting. Select the room type in the app. Capture the first panorama. Hold the iPhone vertically in front of your chest.

  6. 360 Walk Thru Property

    Our 360° 3D virtual tours are the most realistic and immersive way to experience properties online. Bring your property to life with engaging experiences that are more than traditional virtual tours. Interactive 360° 3D fully immersive model. Accurate black/white schematic floor plans. Virtual reality Walkthru experience.

  7. 3D House Tours: Real Estate's Virtual Reality

    3D House Tours: Real Estate's Virtual Reality. In-person home tours have temporarily given way to virtual viewings—three real estate specialists comment on how this technology can benefit buyers and may even boost future sales. May 6, 2020. A real-life walk-through of a property may not be possible at the moment—but that hasn't deterred ...

  8. What is a 3D Walkthrough Home Tour?

    With a 3D walkthrough, you digitally tour homes on your own through the listing page on Redfin.com. It's a self-guided tour of the home's 3D scan, whereas a video-chat tour is a live tour with your Redfin agent. With a live video-chat tour, your agent will physically be in the home, showing you around through video chat.

  9. Guide To 3D Virtual Tours & How They Differ From 360 Tours

    A virtual tour represents an interactive 3D model of a property. 3D scans are widely used in real estate and hospitality as a way of providing potential customers with an online "walk-through" of the space from any location. It's perhaps best described as "reality capture," as that's precisely what takes place, and the process brings any built ...

  10. Metareal

    Although they look as good as expensive tours made with 3D scanners costing thousands of dollars, Metareal's 3D virtual tours are invariably simpler to make, and the whole process is fast and dependable. Here are the top benefits of using Metareal Stage.

  11. 3D Virtual Reality Real Estate, House and Property Tours & Staging

    If you've considered using virtual reality in your construction, design or development business, or work closely with the real estate market, you've probably heard of Matterport. They are considered by many to be the leaders in converting pre-existing building into 3D virtual tours using their proprietary VR cameras, worth $4500 each!

  12. Capture, share, and collaborate the built world in immersive 3D

    Matterport digital twins go beyond 3D virtual tours by transforming your properties into valuable data. With features like detailed layouts, informative labels, precise measurements, and comprehensive analytics, our advanced AI engine provides instant access to powerful insights that can revolutionize the way you interact with your spaces.

  13. 3D Tour, 3D Tours, 360 VR Tours For Homes

    With our more visual approach, including 3D Tours, Virtual Reality Tours, Drone Aerial Videos, Video Slide Shows, Agent Biographies, Augmented Reality and Virtual Staging, we help you experience and search homes from all perspectives. Many top real estate agents have their home listings on Hommati.com. We are a national real estate website that ...

  14. 3D Home Virtual Tours for Real Estate Listings

    Share your 3D Home tour to the MLS, on social media, across the web or via email. Made to be explored. Check out a 3D Home tour captured by the Ricoh Theta camera. Meet your match. The 3D Home app supports the Ricoh Theta V, Theta Z1 51GB, Theta Z1, Theta SC2 and Theta SC2 Business, and Theta X.

  15. 3D Virtual Home Tours

    Experience 3D Walking Tours of Our Most Popular Home Designs. It's the next best thing to being there in person. In fact, it's better because within a matter of minutes, you can take virtual walking tours of dozens of incredible home designs. Explore houses room by room, and find the perfect design for you. To get started, choose your state ...

  16. 3D Capture Platform for Real Estate

    AI-driven insights built for RRE. Matterport is more than just a real estate 3D virtual tour. With Property Intelligence, our new suite of insight-driven features, you can automatically surface detailed property information and eliminate buyers' reliance on time-consuming site visits to radically simplify the process of buying and selling a home.

  17. Virtual Model Homes

    Give Your Customers Choice While Exploring Floorplans! Focus 360 Virtual Model Homes deliver an immersive experience that allows customers to realistically daydream about their future home with room-by-room views and finish selections. Video Tours Sit back, hit "play" and experience a casual and realistic tour experience. Choose from.

  18. Interactive 3D Virtual Tours for Architecture and Real Estate

    A 3D virtual tour and a 360 tour are both digital tools used to showcase a space, but there are some key differences between the two:. Immersiveness: A 3D virtual tour is generally more immersive than a 360 tour.In a 3D virtual tour, the viewer can move through the space and interact with objects, while in a 360 tour, the viewer can only look around in a fixed location.

  19. VR

    Engaging - With Outhouse's stunning animations, multi-node virtual tours, and Matterport tours, your buyers can experience 360° views of both the interior and exterior of your homes. Cost Effective - Virtual tours and animations are a fraction of the cost to build and furnish a model home. VR lets homebuyers tour your homes from anywhere.

  20. Off-plan 3D Virtual Tour for Real Estate

    Features of 3D Virtual Reality tours for Real Estate Marketing. There are several modes within the Virtual Reality home tour between which you can switch: Exterior 360 space. Interior 360 space. Window view - real environment. Window view - drone/camera real footage could be integrated. Walk-through between the 360 hotspots.

  21. How to take a virtual tour of your 3D floor plan?

    The first-person viewing mode allows you to take a virtual tour of your 3D floor plan. The 3D graphics move seamlessly as you move your avatar from room to room. Adjust the height of your avatar to view the floor plan as you would in real life. Click in a space to advance or change direction. Drag up or down to adjust the viewing angle of the ...

  22. 3D House Tours

    The virtual tour will automatically be applied to websites such as Redfin and Realtor.com or any other platforms that support 3D virtual tours. Virtual Reality Support Our virtual tours are compatible with various VR headsets. 3D Spaces are the most immersive and engaging way to experience real-world places straight from your web browser.

  23. 3D

    The bright and colorful high resolution photography, cutting edge 3D walk-throughs, and immersive virtual reality tours produced by 3D - Virtual REALty can be featured on your website, social media pages or your Google My Business® listing. ... Our 3D Virtual Tours require no special viewers, they are a simple web link that can be embedded on ...