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18 Top-Rated Attractions & Places to Visit in Switzerland

Written by Becca Blond , Joni Sweet and Lana Law Updated Jul 12, 2024

Switzerland's natural beauty is as addictive as its mouthwatering chocolates – one taste and you'll be left craving more. Whether you are on the hiking trails outside Zermatt, laying eyes on the iconic Matterhorn for the first time, or marveling at the Eiger, Mönch, and Jungfrau mountains schussing down a ski trail beginning atop the Jungfraujoch, Switzerland seduces quickly.

Matterhorn and mountain scenery in Switzerland

This landlocked central European country is home to two mountain ranges, the Alps in the south and the Jura in the northwest. But Switzerland's natural attractions don't stop with peaks and glaciers. You'll also find glimmering turquoise lakes, emerald valleys where tingling bell-wearing cows and sheep graze, charming chalets, and flower box-filled villages that look ripped from the pages of a fairytale storybook.

Amid all this natural beauty are also some fantastic urban diversions and places to visit. With four official languages (French, German, Italian, and Romansch), Switzerland has a multicultural sophistication to its cities, which all offer something different when it comes to history and culture.

French speaking Geneva is home to four major offices of the United Nations and has a large international population. German speaking Zurich is Switzerland's largest city and financial center, known for its shopping, museums, and nightlife. The capital city of Bern boasts a medieval old town with a famous moving puppet clock tower and a stunning riverfront locale.

Switzerland is a four-season destination with countless things to do for outdoor adventurists. In winter you can partake in snow sports at world-class resorts, while summers are perfect for hiking, biking, climbing, and paragliding.

Getting around Switzerland is easy. Although you can rent a car and drive, we recommend utilizing its excellent train system that goes almost everywhere in the country. Trains are fast, mostly on time, and allow you to just sit back and soak up the stunning scenery.

Explore in more depth by checking out our list of top attractions and places to visit in Switzerland

The Matterhorn

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The Matterhorn

You'll never forget the first time you see Switzerland's most symbolic mountain, the Matterhorn. Maybe you arrive in the charming village of Zermatt, at its base , on a clear blue day and the 4,478-meter high , tooth-shaped mountain looms clearly in front of you. Or maybe it is spitting rain when you first set foot in the car-free town, and it isn't until the next morning that you witness the emblematic peak emerging from a sea of dissipating clouds. Whichever way you first see this legendary mountain, it will remain seared into your memory for years to come. It's that impressive.

One of the highest mountains in the Alps, the Matterhorn sits on the border with Italy. It has four steep faces rising to its craggy tip. Climbers have been intrigued by this mountain from the first successful summit in 1865 by British climber Edward Whymper and his team. The trip still ended tragically when four of the climbers fell to their deaths during the descent.

Today, thousands of experienced climbers come here in a summit bid each summer. There are several routes to the top of this mountain, which is not accessible by cable car. The easiest route is the Hörnligrat, which begins in Zermatt.

Things to Do at the Matterhorn

Gornegrat Bahn cog railway and the Matterhorn

If you don't have the skills to summit the Matterhorn, there are still plenty of ways to experience the mountain. One top excursion is to ride the Gornegrat Bahn cog railway to the summit of the 1,620-meter Gornergrat mountain for stunning Matterhorn views. Europe's highest open-air cog railway, and the first fully electric train of its kind, departs from Zermatt station multiple times per day.

The ride itself is also bound to leave you speechless. Taking 33 minutes and climbing 1,469 meters it crosses dramatic bridges, passes turquoise-hued mountain lakes, and at times clings to the side of the mountain with views down into rocky ravines.

Once you reach the mountaintop, you'll find an observation deck with views in all directions including a view of Switzerland's highest mountain and the second biggest glacier in the Alps. Keep an eye out for wild ibex near the viewing platform in summer.

Europe's highest-altitude hotel, the Kulmhotel Gornegrat is also here. Besides lodging, it has a restaurant and shops open to the public. There is excellent hiking in summer, while Switzerland's highest sledding hill provides winter fun.

Buildings in the village of Zermatt

At the foot of the Matterhorn, lies the charming village of Zermatt, a top international resort that is one of the most popular ski destinations in Switzerland , and a hiking, biking, and climbing paradise in summer.

Laid out along just a few main streets with a surreal-looking blue river running through it, motorized vehicles except for official electric taxis are banned to preserve the air quality and the town's peaceful ambiance.

Zermatt can also only be reached via the Matterhorn Gotthard railway through the towns of Visp or Brig, or helicopter (very pricy). If you drive to the region, you'll need to park your car down the valley in the town of Tasch, and then continue by train. As such, staying in Zermatt truly feels like you hiked into a remote mountain paradise.

View from the Top of the Rothorn

In the winter, skiers can play on more than 300 kilometers of slopes accessed via the Sunnegga funicular, the Blauherd, Rothorn, Furi, Matterhorn Glacier Paradise, and Riffleberg gondolas along with the Gornergrat Railway.

In the summer, these slopes turn into hiking and mountain biking trails.

The Five Lakes Trail is one of the most popular hikes, beginning at the top of the Blauherd gondola and eventually taking you back to town via a series of five lakes, three of which you can see the reflection of the Matterhorn in on a clear, windless day. If you want to paraglide, this is also available.

Summer street scene in Zermatt

Back in town, you'll find dozens of shops, restaurants (order Raclette, a cheese and potato dish that is a regional specialty), and hotels. If you are interested in history, pay a visit to the Matterhorn Museum , which tells the story of the mountain village turned international holiday resort. It also provides facts and photos from the Matterhorn's first ascent.

  • Read More: Top Tourist Attractions in Zermatt & Easy Day Trips

View from the Top of Europe

Since 1912, tourists have been making their way to the fairytale-like village of Grindelwald for an excursion to the Top of Europe (also known as Jungfraujoch). As its name suggests, it's the highest train station in Europe.

It offers panoramic views of the UNESCO-recognized Jungfrau region that will make your jaw drop. The Sphinx Observatory, an astronomical observatory that looks like a Bond villain lair perched 3,454 meters above sea level, is the best place to see the magnificent Aletsch Glacier and the 4,000-meter peaks that flank it. With snow 365 days per year, it's also a prime spot to get a break from Europe's heat in the summertime.

Sphinx Observatory

This famous attraction has come a long way in the last 100 years, giving tourists lots of things to do at the top. Step into the 360-degree cinematic experience room for a closer look at the glacier and the Swiss Alps (perfect for ensuring you still get a wonderful view on a foggy day). Walk through a 250-meter-long corridor with artifacts and exhibits on the history of the miners who built the railway to Jungfraujoch—the antique mining equipment hanging on the walls will give you a deeper respect for these early pioneers.

The Top of Europe

Peek inside a giant snow globe that depicts the region with charming moving figures, like yodelers and gondolas. Then, glide through the Ice Palace. Frozen from floor to ceiling, it features smooth, icy hallways filled with ice sculptures of animals, including several penguins around an igloo.

Jungfraujoach's highly sustainable cable car, the Eiger Express , shortened the journey between Grindelwald and Jungfraujoch from 45 minutes to just 15 minutes when it opened in late 2020. That makes it possible to summit the Top of Europe on a day trip from Interlaken or even Zurich, but if you have time, it's worth sticking around Grindelwald to hike for a few days .

Panorama Trail

The trails here are among the most beautiful in the world and most trailheads are easily accessible through the town's network of cable cars and gondolas. The aptly named Panorama Trail takes you along paths lined by wildflowers with a backdrop of snow-capped peaks, while the Grindelwald First cable car station puts you on the path to the world-famous Bachalpsee lake.

You can also break up your days of hiking with adventure activities. Grindelwald First is home to a zip line that soars at 80 kilometers per hour and a mountain cart attraction that lets you race down winding gravel paths, plus a trail you can tackle on a "trottibike"—a unique cross between a scooter and a bike that's surprisingly fast.

Jungfruajoch - Section map

Nestled on a strip of land between two glassy lakes, Interlaken looks like a postcard brought to life. The enchanting resort town has been a popular vacation destination for centuries, giving tourists a home base to explore the Bernese Oberland. Visit in the spring or summer to take in the striking sight of the town's lush gardens blooming with the snow-dusted Eiger, Jungfrau, and Mönch towering in the background.

Interlaken's proximity to Lake Thun to the west and Lake Brienz to the east, along with soaring alpine mountains, has helped it become the "Adventure Capital of Europe" —and it offers thrills for any taste.

Interlaken Harderbahn

Want to hike? Take a 10-minute ride on the Interlaken Harderbahn, a funicular railway that's more than 100 years old, to the Harder Kulm (Interlaken's closest mountain). A brick path lined with quirky Swiss statues takes you to the trailhead for the Harder Kulm Circular Path , a relatively easy, forested path that opens up to panoramic views of Interlaken.

From mountainside slopes, you can also take the sky on a paragliding adventure in the summer, or slip on a pair of skis and zip down fresh powder in one of five winter sports areas around Interlaken. It's also a lovely place to get out on the water. Rent kayaks, row boats, and pedal boats for a serene experience on the lakes. Or challenge yourself to wakeboarding, windsurfing, or water skiing.

Interlaken

The beautiful part about Interlaken, though, is that it's as much a place for excitement as it is for a laid-back retreat. Once you've gotten your share of adrenaline, wind down with a stroll on the Höheweg , Interlaken's main boulevard, or find a moment of peace at the Garden of Friendship, the country's first Japanese garden.

  • Read More: Top Tourist Attractions in Interlaken & Easy Day Trips

Gondola below the Matterhorn at Zermatt Ski Resort

The soaring peaks of the Swiss Alps have been drawing legions of skiers for decades. The largest ski resorts are located in the south near the Italian and French borders and include world-famous destinations like Zermatt, St. Moritz, Verbier, and Davos-Klosters.

Renowned for their skiing and luxurious offerings, these Alpine villages, some of which are wonderfully car-free, ooze authenticity and are delightful places on and off the mountain.

Skiing in Zermatt

Switzerland's fairytale-like alpine scenery adds a touch of magic to almost every ski run. Add to this fantastic on-hill dining that includes Michelin-star-level cuisine served in cozy mountain restaurants and Après ski that is second to none in many cases, and it's easy to see why skiing in Switzerland is so popular.

The hallmark Swiss efficiency is on display at all resorts with most boasting of incredible lift infrastructure that ensures you get back to the top quickly and comfortably. The equipment is modern and safe.

Read More: Top-Rated Ski Resorts in Switzerland

Lucerne

Imagine a sparkling blue lake surrounded by mountains, a car-free medieval old town, covered bridges, waterfront promenades, frescoed historic buildings, and sun-splashed plazas with bubbling fountains. No wonder Lucerne (in German, Luzern) is a top spot for tourists.

Famed for its music concerts, this quintessential Swiss town lures renowned soloists, conductors, and orchestras to its annual International Music Festival . The Culture and Convention Center is home to one of the world's leading concert halls.

Lucerne

One of the city's most famous landmarks is the Chapel Bridge , built in the 14th century. In a small park, lies the famous Lion Monument , a poignant sculpture of a dying lion, which honors the heroic death of Swiss Guards during the attack on the Tuileries in the French Revolution. History buffs will enjoy the Swiss Transport Museum with extensive exhibits on all forms of transport, including air and space travel, railroad locomotives, and a Planetarium.

For beautiful views of Lucerne, the Alps, and the lake, ride the funicular to the Dietschiberg on the north side of Lake Lucerne; cruise up Mt. Pilatus on the cableway; or head to the Rigi , a famous lookout point.

  • Read More: Top-Rated Tourist Attractions in Lucerne

Lake Geneva

Lake Geneva, Europe's largest Alpine lake , straddles the Swiss/French border, and laps at the shores of some of Switzerland's most popular cities. The city of Geneva (in French Genève; in German Genf) sits between pretty snowcapped peaks at the point where the Rhône spills into Lake Geneva.

This French-speaking "capital of peace" is the European seat of the United Nations and exudes a pleasing blend of French joie de vivre and Swiss structure. Promenades, parks, and gardens surround the lake, and the old town is a lovely spot to stroll among the historic buildings. The Jet d'Eau , a fountain in Lake Geneva shooting water 150 meters into the air, is a famous landmark. Cultural attractions include the Opera House and the Grand Théâtre , which stages international acts.

Also on the lake, about 62 kilometers from Geneva, Lausanne boasts lovely views over the surrounding region and the lake, with the Alps rising in the distance. Take a stroll through the medieval old town with its cute cafés and boutiques and stunning Gothic cathedral. At the foot of the Alps, on Lake Geneva, Montreux hosts the world-famous Montreux Jazz Festival in June/July.

  • Read More: Top-Rated Tourist Attractions in Geneva

Chateau de Chillon, Montreux

On the shores of Lake Geneva, near Montreux , the Chateau de Chillon (Chillon Castle) has inspired artists and writers for centuries. Lord Byron, Jean Jacques Rousseau, and Victor Hugo are among the luminaries who have written about this architectural treasure.

Once the stronghold of the Counts and Dukes of Savoy from the 12th century, the complex encompasses about 25 buildings clustered around three courtyards. Highlights include the Great Halls, with magnificent views of Lake Geneva; the Gothic underground rooms; the Chapel , adorned with 14th-century paintings; and the Camera Domini , a bedroom occupied by the Duke of Savoy decorated with medieval murals.

View over St. Moritz

St. Moritz is a city of firsts. The world's first electric light clicked on here in December 1878. In 1889 it hosted the Alps' first golf tournament and in 1935 began operating one of Switzerland's first ski lifts. Additionally, the town is considered the birthplace of Alpine winter tourism after a hotelier convinced British summer guests to winter here in 1864. It went on to host the Winter Olympics twice (1928 and 1948).

In the Upper Engadin region in southeast Switzerland, in a valley surrounded by the Alps, today it is one of the world's most ritzy ski resorts , favored by billionaires and celebrities. It has 350 kilometers of ski and snowboard runs with some of Switzerland's steepest terrain.

Winter sports run the gamut, from skiing, snowboarding, skating, and bobsledding to tobogganing. One of the oldest natural ice runs for toboggans on the planet is found here, the famous 1.2-kilometer-long Cresta Run . There is also a snowboard fun park and 150 kilometers of winter walking and cross-country ski trails.

St. Moritz

In summer, St. Moritz attracts hikers, bikers, horseback riders, and rock climbers. If you prefer to golf, you can play four courses with fantastic mountain views. You can also enjoy the iron-rich natural mineral hot springs here year-round. They were discovered about 3,000 years ago.

Adding to all this spectacular mountain scenery, St. Moritz is a cultural crossroads. Romansch, German, Italian, French, and English are all spoken in the surrounding areas, not to mention the different languages of the many well-heeled international visitors and expats.

The town is divided into two parts: St. Moritz Dorf sits on a sunny terrace overlooking the Lake of St. Moritz. The other part of town, lakeside St. Moritz Bad on the valley floor, is a health resort with less expensive lodging.

  • Read More: Top Tourist Attractions in St. Moritz & Easy Day Trips

Bern

In a stunning location, perched on a peninsula of the River Aare, the Swiss capital of Bern exudes old-world charm, and the city's medieval old town is a UNESCO World Heritage Site. Strolling along the cobbled streets, visitors can explore the tallest cathedral in Switzerland, with panoramic views from its tower; 16th-century fountains; the Zytglogge medieval clock tower with moving puppets; and six kilometers of shopping arcades, called " Lauben " by the locals. The Rose Garden (Rosengarten) offers beautiful views of the old town center.

Bern has many tourist attractions waiting to be discovered, including excellent museums. Art lovers will appreciate the impressive galleries, including the Zentrum Paul Klee, the world's largest collection of works by this famous artist, and the Bern Museum of Art (Kunstmuseum).

Don't miss the markets, held in the Bundesplatz (parliament square) with views of the elegant Renaissance-style parliament building (Bundeshaus). Families will also enjoy a visit to the Bear Park.

Lake Lugano and Ticino

Lake Lugano lies on the Swiss/Italian border in Ticino, Switzerland's only official Italian-speaking canton, and offers a tantalizing taste of the Mediterranean. Citrus, figs, palms, and pomegranates flourish in the mild climate here–even as snowcapped peaks beckon in the distance.

In the towns around Lake Lugano and Lake Maggiore to the west, the feel of Italy is unmistakable in the architecture, the piazzas, and the passion for fine food, which spills over the Italian borders from the south, east, and west.

Visitors can explore the area by touring the lake on one of the white steamers or renting a boat. For a panoramic overview, Monte San Salvatore offers one of the most spectacular vistas of the surrounding countryside, lake, and snow-capped peaks.

Lugano , a financial center and the largest and most significant town in Ticino, is a popular summer resort. Northwest of Lugano, in sun-drenched Locarno on Lake Maggiore, Swiss lakeside living takes on a subtropical touch with warm days, blossoming gardens, and palm-studded estates. In Bellinzona , capital of the canton, three magnificent castles are UNESCO World Heritage sites.

  • Read More: Top-Rated Tourist Attractions in Lugano, Locarno, and the Ticino Region

Zurich

Zurich is Switzerland's largest city, a major transportation hub, and a top starting point for travelers. The city lies at the northwestern end of Lake Zurich astride the river Limmat. Beyond its buttoned-up façade, this affluent banking capital boasts a rich line-up of cultural treasures.

A great place to begin a walking tour is the cobbled streets of the Old Town with its quaint shops, cafés, and galleries. After the Old Town, soak up a bit of Zurich's natural beauty with a stroll along the river Limmat towards Lake Zurich. A wide paved walkway follows the shoreline, where small terraces serving snacks and drinks attract the locals on sunny days. For incredible mountain views and a view down the entire lake, continue onwards to the point at Zurichhorn Park.

Those with a penchant for fashion will not want to miss the mile-long Bahnhofstrasse , one of Europe's finest shopping strands, beckons with designer stores selling fashion, watches, and jewelry.

An early spring day in Zurich

Venturing away from the boutiques, visitors will find more than 50 museums and 100 art galleries, as well as many other tourist attractions . A top pick is the Kunsthaus Zürich , the museum of fine arts, with an impressive collection of art from the Middle Ages to the present day. Another favorite is the Rietberg Museum , which focuses on non-European art with many works from China, India, and Africa.

A street scene in Zurich

A short stroll from Zürich's main station, the Swiss National Museum , in a Gothic chateau, spotlights Swiss cultural history. Families will love the Zurich Zoo with an elephant park, penguin parade, and Madagascar pavilion. From the city, take a train ride to Uetliberg Mountain for panoramic views of the city and countryside.

  • Read More: Top-Rated Tourist Attractions in Zürich

The Rhine Falls

Spanning 150 meters, the Rhine Falls (Rheinfall) at Schaffhausen are the largest falls in Europe. The best time to visit is during June and July when the mountain snow melts, and the falls swell in volume to spill over a 21-meter-high ledge of Jurassic limestone.

Boat trips up the Rhine provide excellent views of the falls, as do the viewing platforms on both sides of the river.

Hiking trail in the Swiss National Park

Founded in 1914, Swiss National Park in the Engadine Valley is the oldest reserve in the Alps. The park sits right on the border with Italy and encompasses more than 170 square kilometers of flower-dotted hollows, fast-flowing rivers, and limestone crags. The scenery is especially dramatic in winter when the forested mountains are covered in a blanket of snow, and the views from the cross-country ski trails are stunning.

Nature lovers can explore the region on the large network of trails, though veering off these paths is forbidden in an effort to preserve the natural ecosystems. More than 5,000 species of wildlife call the park home, including marmot, red deer, chamois, ibex, fox, and more than 100 species of birds.

Swiss National Park - Layout map

One of the very few railway lines in the world designated as a UNESCO World Cultural Heritage listing, the Albula/Bernina line on the Rheatian Railways offers a majestic ride not to be missed. The route extends throughout the Albula and Bernina landscapes, covering 122 kilometers and winding through almost 200 bridges, the Graubünden mountains, and a number of tunnels and viaducts along the way.

A ride on this train means panoramic seats that overlook unspoiled mountain landscapes, including the Piz Bernina, the highest mountain in the Eastern Alps at just over 4,000 meters tall. The train operates all year long, and the views are just as magical in summer as they are in winter.

Oberhofen Castle

Right on the shore of Lake Thun and surrounded by a 2.5-hectare park, this 13th-century castle is one of the most breathtaking in Switzerland. Because Oberhofen Castle changed hands many times through the centuries, and new owners kept adding rooms to it, the result is a magical mix of many styles: Bernese Baroque-style buildings, Romantic-style facades, and Prussian-inspired exotic new areas (including a library and a smoking room).

The castle also houses a living museum showcasing the times and lives of feudal societies that called the castle (and its surroundings) home from the 16th to the 19th centuries.

View over the Ruinaulta (Swiss Grand Canyon)

The Ruinaulta (also known as the "Swiss Grand Canyon") is a deep gorge surrounded by expansive meadows and forested cliffs. Located in Eastern Switzerland, it was created over 10,000 years ago–when the Ice Age Rhine Glacier retreated, it led to a chain of events that resulted in a massive rockslide in the Rhine Valley. As the Rhine River seeped through the rock walls, the gorge was filled with water.

Today, the Swiss Grand Canyon is not only one of the most beautiful areas in Switzerland, but also a preferred destination for hikers, bird-watchers, and nature lovers. It's possible to raft the rapids here between May and October, or rent a canoe or kayak for a gentler route with stunning views of the steep cliffs all around.

Aerial view of Gruyères Castle

Even if you don't know anything about this small medieval town, you've probably heard about the hard yellow cheese that made its name famous. Today, that's one of the town's main attractions. Visitors can tour a cheese factory, sample the local specialties, and wave to the cows that call the surrounding green hills home. If cheese isn't enough, the Maison Cailler Chocolate Factory also operates in town.

Gruyères might be tiny – it covers an area of just 28.4 square kilometers and is home to around 2,000 permanent residents – but it makes up for it with plenty of things to do, including the 13 th -century Castle of Gruyères and its two small arts and regional museums, as well as Saint-Germain Castle, which was bought by Swiss surrealist painter and sculptor H. R. Giger, and it now houses a museum dedicated to his work. The Tibet Museum, housed in an old church in town, is also worth a visit.

Stunning landscapes surround Gruyères, including the Gorges de la Jogne (favorite with hikers) and the nearby Mont Moléson, popular with climbers in the warmer months and home to ski and snowshoe trails during winter.

Train crossing a bridge in Switzerland with the Matterhorn in the distance

The best time to visit Switzerland depends partly on why you're going there. If you're going for the skiing, then of course winter is the best time to visit. For mountain hiking, summer is best, as it's warm even high up in the mountains, and you won't encounter much rain to disrupt your outdoor plans.

If your visit to Switzerland will include a bit of everything, then the months between April and June are your best choice . You'll still find some snow if you arrive early in this period, and warm days if you arrive later on.

Temperatures vary between 15 and 22 degrees Celsius, and you'll get a bit of rain, but you'll also see long days with plenty of sunshine, perfect for hiking and sightseeing . May is the most unpredictable month weather-wise – you might see rain and cold evenings or sunshine with temperatures in the low 20s.

Since the summer crowds don't arrive until July, and the winter crowds are long gone, you'll get more privacy and a chance to grab better deals on flights and accommodations .

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Best places to visit in switzerland.

what is switzerland's tourist attractions

Switzerland is known around the world for its chocolate, cheese, charming towns and scenic landscapes . Everywhere you turn, you're treated to a little bit of history and a little bit of nature's beauty, as well as plenty of mouthwatering cuisine in between. U.S. News considered factors like sights, culture, accessibility and variety of things to do, plus traveler and expert input, to calculate the best places to visit in Switzerland. Peruse the list below, and vote for your favorite spots to help us determine next year's ranking.

Appenzell District

Jungfrau region.

what is switzerland's tourist attractions

Interlaken's unique location between two lakes – Lake Brienz and Lake Thun – makes it a breathtaking spot for a vacation. Here, you can spend hours hiking or biking various trails, taking in the castle-studded shores of Lake Thun on a boat cruise or gazing at the surrounding mountains from the Harder Kulm observation deck (accessible via a funicular). To see more of the region's stunning scenery, go for a ride on the Schynige Platte Railway or sign up for a paragliding or skydiving excursion.

what is switzerland's tourist attractions

Picturesque Lucerne sits on Lake Lucerne in central Switzerland, framed by snowcapped mountains and medieval buildings. This beautiful city's old town is home to historic attractions, lively town squares, boutique shops and old churches. Top attractions include the Musegg Wall and its towers (the preserved fortifications date back to the 13th century) and Europe's oldest wooden covered bridge, the must-see Chapel Bridge, which was originally built in the 1330s. Those looking for a once-in-a-lifetime adventure can also ride a cable car to Mount Pilatus for stunning views of Lake Lucerne and an array of activities at the top.

what is switzerland's tourist attractions

Travelers looking to ski or snowboard in the Swiss Alps should head to Zermatt. This small, car-free town in the middle of the Alps is famous for housing one of the world's most famous attractions — the Matterhorn (a peak so popular that it inspired a Disneyland ride) — and Switzerland's highest ski resort. Novice and expert skiers and snowboarders can spend the bulk of their vacation hitting the slopes, which showcase incredible mountain views. After shredding powder, visitors can ride the Gornergrat train, pick up a slab of homemade chocolate from a local shop or savor cheese fondue at a traditional Swiss restaurant.

what is switzerland's tourist attractions

Zurich is a cosmopolitan financial center, a foodie haven and a romantic European city that appeals to all types of travelers. A vacation here should include spending time admiring Lake Zurich, exploring the trendy bars and Michelin-starred restaurants, meandering through Lindenhof park and exploring the city's distinct neighborhoods. Those with expensive taste can join well-heeled shoppers (or just admire the window displays) on Bahnhofstrasse, a world-famous exclusive retail boulevard. While here, be sure to splurge on the famous dark chocolate Champagne truffles from specialty chocolatier Teuscher.

what is switzerland's tourist attractions

Set along the banks of crystal-clear Lake Geneva in western Switzerland, this city is known for its incredible views and as the headquarters of the Red Cross and the United Nations. Geneva is also home to some iconic sights, including the Jet d'Eau (one of the world's tallest water fountains) and an old town with cobblestone streets and picturesque squares. While exploring the latter, be sure to check out the Saint Pierre Cathedral, which features Roman, Gothic and neoclassical details.

what is switzerland's tourist attractions

This lakefront city on the Swiss-Italian border offers visitors a unique travel experience. Because Lugano shares waters with neighboring Italy, the city features a mix of Swiss and Mediterranean influences in everything from its cuisine to its architecture. Plus, Lugano boasts unforgettable panoramas. Visit Monte San Salvatore and Monte Brè, both of which you can reach by funicular, for bird's-eye views of Lake Lugano and the city. Or, spend a few hours hiking the Olive Grove Trail or strolling the gardens of Ciani Park. If you'd rather lounge on a beach, head to Lido di Lugano.

what is switzerland's tourist attractions

The capital of Switzerland, Bern sometimes gets overlooked for flashier Swiss cities like Zurich and Geneva. But Bern holds many charms, including an Old City (a UNESCO World Heritage Site) featuring the iconic Zytglogge clock tower, Renaissance-style fountains and the tallest cathedral in Switzerland. The city also boasts many museums – several dedicated to Albert Einstein, who lived in Bern when developing his theory of relativity. Head to Gurten mountain – which you can reach by funicular, by bike or on foot – for sweeping views of the city below.

what is switzerland's tourist attractions

You'd be hard-pressed to find a small town that boasts more charm and incredible scenery than Brienz. Located in the stunning Bernese Oberland region, Brienz sits on the northeastern shore of Lake Brienz, which features gorgeous turquoise water and is flanked by towering mountains. Some of the best ways to soak up the awe-inspiring setting include strolling picture-perfect Brunngasse (often proclaimed the most beautiful street in Europe), riding the Brienz Rothorn Bahn (which traverses a steam rack railway) and taking a boat tour to lake attractions like Giessbach Falls.

what is switzerland's tourist attractions

Appenzell captures the essence of Switzerland with rolling hills, a car-free village and well-preserved customs. Visitors can take in the scenic landscape of the Appenzell District (located in the northeastern part of the country) by taking a cable car to the oft-photographed Aescher guest house, picturesquely built into the rock face. Outdoor enthusiasts will also love hiking the region's "experience trails" like the Gonten Barefoot Trail and the Appenzell Chapel Trail, which weaves past 11 chapels. Meanwhile, the tiny village of Appenzell boasts quaint, frescoed shops and Museum Appenzell, which highlights the region's traditional crafts, folk music and art.

what is switzerland's tourist attractions

Visit the medieval town of Gruyères if you want to feel as if you've stepped back in time during your next trip. Its good looks (think: car-free cobblestone streets, fountain-filled squares and a 13th-century castle) create an old-world ambiance you're bound to love. Plus, the town is world-renowned for its Gruyère cheese, which you can sample and learn more about at a local cheese dairy or cellar. Sampling chocolate is also a must-do here, so be sure to check out a chocolate factory or attend a chocolate workshop while in town.

what is switzerland's tourist attractions

Mürren, a small alpine town in the Jungfrau Region, is an ideal getaway for movie buffs and adventure seekers. A little more difficult to reach than other destinations on this list, Mürren's car-free status means travelers must arrive on foot, by bike or via public transportation. Once here, travelers can take a cable car to the summit of Mount Schilthorn, whose iconic revolving 360-degree restaurant was featured in the 1969 James Bond film, "On Her Majesty's Secret Service." In winter, Mürren is a hot spot for cold-weather sports like skiing and snowshoeing, while summer beckons hikers and rock climbers.

what is switzerland's tourist attractions

The Jungfrau Region is the perfect place for first-timers wanting to experience the otherworldly splendor that is the Swiss Alps. But be forewarned: The destination is sky high. Popular attractions like the Jungfraujoch (which features Europe's highest train station), the Grindelwald-First cable car and the First Cliff Walk Presented by Tissot sit at the top of towering peaks. The innovative Eiger Express gondola offers even faster transport to the top (just 15 minutes from Grindelwald). For those who'd rather stick to lower altitudes, prioritize a hike on a valley path and a visit to the Pfingstegg toboggan.

what is switzerland's tourist attractions

Tourists may not be as familiar with Montreux as they are with its Lake Geneva neighbors, which makes this Swiss town such an undiscovered gem. Quaint Montreux features a waterfront promenade dotted with flowers and trees, a medieval castle and a charming old town, not to mention a statue commemorating Freddie Mercury (Queen recorded multiple albums here from 1978 to 1995). Montreux is also surrounded by vineyards and hosts a popular open-air jazz festival every summer, while the holiday season brings the festive Montreux Noël market.

what is switzerland's tourist attractions

Considered "the birthplace of Alpine winter tourism," St. Moritz welcomes travelers with world-class skiing, swanky hotels, renowned après-ski offerings and top-notch restaurants. In addition to offering downhill skiing trails so highly regarded that the town has hosted the Olympics twice, St. Moritz features excellent spots for cross-country skiing, sledding and winter hikes. Come summertime, the area invites outdoor lovers to golf, bike, hike or enjoy water sports and swimming in the surrounding lakes.

what is switzerland's tourist attractions

Like its neighbor Lugano, Locarno is located in the Ticino region near the Italian border. This quiet, small town is surrounded by stunning scenery (it sits on the shores of Lake Maggiore in the foothills of the Alps), and since it's the warmest destination in Switzerland, you'll have plenty of opportunities to get outdoors and explore. Be sure to stroll through the picture-perfect main square, Piazza Grande, where the city hosts several summer festivals, and trek to mount Madonna del Sasso, considered sacred among Roman Catholics. Then, head to the Verzasca river valley to swim or bungee jump.

what is switzerland's tourist attractions

Sitting just south of Lake Constance near the Germany and Austria borders, St. Gallen dazzles travelers with its fairy-tale old town and rich history. The first item on your itinerary will likely be the outstanding Abbey of St. Gall, a UNESCO World Heritage Site featuring the Baroque-style Cathedral of St. Gallen and the Abbey Library. When you're done wandering through one of the world's oldest libraries, check out one of St. Gallen's fascinating museums, which include the Textilmuseum and the Naturmuseum. Just remember to save time for visiting the gorgeous Drei Weieren (Three Ponds), a popular swimming destination.

what is switzerland's tourist attractions

Head to Switzerland's third-largest city if you appreciate art. The legendary Art Basel event started here and has since migrated to other cities around the world. What's more, Basel's top attraction, Kunstmuseum Basel, houses the country's largest public collection of art, with works from legends like Paul Cézanne and Pierre-Auguste Renoir. You can find additional museums (roughly 40 in total) and galleries throughout the city. When you need a break from admiring art, Basel's picturesque old town is a beautiful place for a leisurely walk, or you can hop on a ferry for a scenic ride on the Rhine.

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12 of the best things to do in Switzerland 

Kerry Walker

Dec 5, 2023 • 13 min read

what is switzerland's tourist attractions

Experience the best of Switzerland with these top things to do © nycshooter / Getty Images

No country has it all, but the Swiss are justified in feeling pretty smug about their lot.

In Switzerland almost every drive , train journey , boat trip or cable car ride has an element of the epic, taking you to thundering falls, gorges, valleys hidden deep in the mountains or World Heritage vineyards. Cities with medieval old towns, big-hitter galleries and extraordinary cultural collections are often just a whisper away from vivid turquoise lakes and the glacier-capped Alps. The stride between urban and outdoors is effortless.

Whether it’s floating down the Rhine in Basel, admiring Paul Klee’s punchy art in Bern, hiking below the mighty Matterhorn, feeling the thrill of ice at the Aletsch Glacier, or sipping Chasselas wines in the terraced vineyards of the Lavaux as the last sun touches Lake Geneva, these are some of the best things to do in Switzerland .

Scenic view of Rhine embankment with people swimming in the river in Basel, Switzerland

1. Float down the Rhine in Basel

At the point where Switzerland, Germany and France converge, Basel dives into creative waters when it comes to avant-garde art and architecture, with a raft of galleries right up there with Europe’s best. But this city also likes to let its mind drift. 

Cue the Rhine, where office workers ditch their suits to take a dip, and families gather for a city swim on weekends. A novel way to see Basel is to grab a Wickelfisch (a fish-shaped waterproof bag to keep your stuff dry), make for the river banks in Kleinbasel, then strip to your bathers and float past city landmarks as the current carries you gently downstream. If you prefer to keep your head above water, rent a stand-up paddleboard or join a tour with Birs73 . Locals like to end their dip socially, with drinks and a sunbathe at a buvette (riverside bar), especially on hot summer days.

Planning tip: Hop in just below Museum Tinguely to float 3km (1.8 miles) down the Rhine, or plot your own route by taking a look at the map . You can buy a Wickelfisch at the tourist office in central Barfüsserplatz.

2. Stargaze from your bed

It’s a night silent enough to hear your own heartbeat. Up in the Alps, darkness falls and the only sound is the gentle chime of cowbells. Constellations and distant planets sprinkle the sky like handfuls of glitter. Sound beautiful? It is. Harnessing the wild, Million Stars Hotel is a huge collection of open-air, one-of-a-kind sleeps across the country, where you can slip back to nature and enjoy a little pre-bedtime stargazing.

But we’re not just talking canvas here. These imaginative overnighters are ones that you’ll be raving about for years to come – from beautifully made-up beds plonked on top of remote mountains to a stylishly converted gondola on the edge of a crag, a bed under an apple tree and a “beehive” pod with views of Eiger’s mile-high North Face. And with this being Switzerland, they are not just clever but comfortable, too.

Planning tip: As each place only sleeps two, advance booking is highly advisable. Most are open from July to October.

A woman stands at the edge of a river looking upwards at a multi-arched viaduct

3. Ride the Glacier Express

No country nails rail travel like Switzerland, where little red trains (polished and perfectly on time) chug from valley to peak with ease, leaving you to swoon over the Alpine scenery from the comfort of your panoramic carriage. Evoking a golden age of travel, Switzerland’s train journeys are hands down some of the world’s finest.

The big one everyone is eager to do at least once (and with good reason) is the Glacier Express , which crosses over the Furka, Oberalp and Bernina passes on the eight-hour ride between Zermatt and St Moritz in Graubünden ’s Upper Engadin. Riveting views of meadows, forests, fast-flowing turquoise rivers, canyons, castles, big-shouldered mountains and glaciers keep you glued to the window. The entire journey is a remarkable feat of 1930s engineering, but special mention goes to the Landwasser viaduct – the gravity-defying six-arched bridge that leaps between Tiefencastel and Filisur, and the Oberalp Pass (2,033m/6,670ft), harnessing the true wilderness of the Swiss Alps.

Planning tip: If you want to save a few francs, regularly scheduled services plying the same route can be just as enjoyable and significantly less expensive. Break up the journey by using cheaper SBB trains and overnighting along the way.

4. Hike in the Swiss National Park

For a taste of the Alps before tourists rocked up, head southeast to the Swiss National Park in Graubünden’s Lower Engadin valley, where the mountains nudge their way over into Italy. Easily accessed from the quaint villages of Scuol, Zernez and S-chanf, Switzerland’s only national park is a 172-sq-km (66-sq-mile) visual feast of rushing streams, high moors, pastures, glaciers, larch, pine woods and lakes. Here, nature has been left totally to its own devices: no trees are felled, no meadows are cut, and no animals have been hunted since the park was founded in 1914.

The only way to properly see the park is by chucking on boots and heading for its trail-laced heart. If you only have time for one walk, make it Lakes of Macun, a 21km (13-mile) day hike from Zernez, leading to a high Alpine plateau splashed with 23 lakes that shimmer topaz and sapphire. If you prefer, you can join a guided walk with one of the park rangers (you can book these at the visitor center in Zernez). With an expert in tow, you stand better chances of spotting rarities like wild edelweiss, ibex, chamois, golden eagles and bearded vultures.

Planning tip: Camping is off-limits, but you can stay the night at the gloriously remote Chamanna Cluozza . At 1,882m (6,174ft) above sea level, this is quite possibly the off-grid log cabin of your wildest Alpine dreams. The hut is reached on a moderately challenging 3½-hour uphill hike from Zernez. Bring your own sleeping bag.

Two people take a small boat out on a lake at the edge of a scenic city

5. Boat across Lake Lucerne

There are higher mountains in Switzerland than those lining the fjord-like shores of Lake Lucerne , but none are more enshrined in flag-waving Swiss myth. Boat across the emerald waters of Lake Uri and you’ll glimpse Rütli Meadow , the hallowed birthplace of the Swiss Confederation in 1291. You can also experience the Tellskapelle , a tiny, frescoed chapel that is said to be where the apple-shooting hero and beloved Swiss rebel William Tell escaped from the boat of his Hapsburg captor, Gessler.

Legends swirl like storm clouds over the mountains on the doorstep of Lucerne . Since 1889, the world’s steepest cogwheel railway has been rattling up to 2,128m (6,981ft) Mt Pilatus, where the restless ghost of Roman prefect Pontius Pilate is said to still roam. Never mind the spook stories – you’ll be captivated by the views reaching as far as Germany’s Black Forest on cloudless days. Its beauty rival is 1,797m Mt Rigi (5,895ft), famous for its painterly sunrises and sunsets and once a source of fascination to JMW Turner, who painted it in three different moods.

Planning tip: Lucerne makes an appealing base for exploring the lake, with its Old Town, medieval wooden bridge and promenade strung along the lakeshore.

6. Take the Eiger Express to Jungfraujoch

You’ve got to hand it to the Swiss – they are always ahead of the game. Since 1912, a little red train, fueled by hydro-power from the outset, has wound its way up to Jungfraujoch , Europe’s highest train station at 3,454m (11,332ft), blasting through the icy heart of Eiger. Just recently, the journey has become even more eco-friendly with Grindelwald’s Eiger Express , a super-speedy tri-cable gondola that covers the first leg of the journey using its wheels to generate green power. The ride will make you gasp out loud as you float above the landscape, with spruce forests and log chalets giving way to a realm of rock and ice. You’ll get so close to Eiger’s beastly, mile-high North Face that you’ll feel as though you’ll slam right into it.

At the top of UNESCO World Heritage-listed Jungfraujoch, temperatures drop and the world is always white. You’ll be wowed by the view from the Sphinx observation deck, reaching across a sea of snow-capped, 4,000m (13,123ft) peaks and the 23km (14.2-mile) swirl of the Aletsch Glacier while Germany and France hover in the distance. The frosty Ice Palace is a wonderland of ice tunnels and sculptures – they are impressive today but must have been even more so back when mountaineers first hacked them out by pickaxe in the 1930s.

Planning tip: Bring warm layers and boots, particularly if you fancy the 45-minute stomp to Mönchsjochhütte , Switzerland’s highest serviced mountain hut.

A road winds through mountains with many tight bends and switchbacks

7. Drive the Furka Pass

You won’t be able to tell if it’s the stomach-flipping hairpin bends or the gob-smacking views that make your heart beat so wildly on this high, twisty, up-and-over-the-Alps drive from the isolated valley of the Goms in Valais to mountain-encrusted Andermatt in Uri – the gateway to southeast Switzerland. 

Drive the 31km (19-mile) Furka Pass from west to east to maximize the drama as dark, craggy peaks and glaciers fill your rear-view mirror. If you have a bit of a Bond moment behind the wheel, it’s no coincidence – this road starred in the car chase scene in the 1964 movie Goldfinger. As you swing dizzily around switchbacks, the road tops out at the 2,429m (7,969ft) Furka Pass, where you can peer across the lunar rockscape of a wind-battered plateau to the deeply crevassed Rhône Glacier and its ice grotto before the long, sweeping descent to Andermatt.

Planning tip: The road is open roughly from June to October (depending on snow) but check conditions before heading out.

8. Get active in Ticino’s valleys

In the sultry, parle Italiano canton of Ticino in southern Switzerland, it’s the lakes that get all the love. But dip into Ticino ’s hidden valleys and you’ll lose the crowds and find the region’s true pulse. Here glassy, jewel-colored rivers float past chestnut woods and incredibly pretty granite hamlets cresting hilltops (including Switzerland’s smallest, Corippo , with a population of just 15). And after a day’s hike or bike ride, you can kick back on the vine-swathed terrace of a rustic grotti (tavern) for polenta and brasato (beef braised in red wine) with a glass of the beefy local Merlot.

The wild, woody Valle Maggia is a magnet to mountain bikers and hikers, laced with 700km (435 miles) of trails, including the challenging 52km (32-mile), six-day Via Alta that spotlights the region’s best. For more adventure, head over to the rugged Val Verzasca, bisected by its namesake emerald river and crisscrossed by the Sentiero Verzasca trail. Every Alpine activity imaginable is offered in this valley, from hiking and cycling to rafting, bouldering, paragliding and bungee jumping from the 220m (656ft) Verzasca Dam, which starred in the opening scene of GoldenEye . Swissraft makes it happen.

A crowded street on a summer's day in the old town of Thun, a popular tourist destination in the canton of Bern.

9. Have a culture fix in Bern

You might have an I-can’t-believe-it’s-the-capital moment roaming the streets of Bern , with its refreshingly easygoing vibe, parks and alfresco cafes, resident bears and lush backdrop of hills. The city is certainly a looker, situated on a sharp bend in the startlingly turquoise Aare River, encircled by gentle hills and with views of the snow-frosted Alps on crisp, clear days. And you can get your cultural kicks here, too. 

Begin with a romp around the Altstadt , Bern’s medieval, cobbled, arcaded, flag-bedecked heart. Here you’ll spy the ornate Zytglogge clock (come at four minutes before the hour for the glockenspiel parade), the 15th-century Gothic Münster (hike up its lofty spire, Switzerland’s tallest, for far-reaching views over the rooftops) and many folkloric fountains, including the Kindlifresserbrunnen , depicting a giant snacking on children.

Museum-wise, Bern is a treat. Tour the apartment where Einstein lived and the magnificent Kunstmuseum , home to Renaissance masterpieces, Monets and Picassos. Make the short hop out to Renzo Piano’s bold, wave-like Zentrum Paul Klee to see the color-charged works of Swiss-born German artist Paul Klee.

Detour : Break up sightseeing with a wild swim in the Aare River. When the weather warms, join the Berner for a cooling downstream float. 

10. Ski or hike below the Matterhorn

Nothing sums up Switzerland’s outdoor-loving spirit better than the Matterhorn, the peak that has broken many a rock climber’s rope (and soul) and has a chocolate bar (Toblerone) shaped in its honor. Arrive in Zermatt on the train that chugs from Täsch. Like those who have come before you, you won’t be able to stop yourself from obsessively gawping at that mountain. 

And who could blame you? Razoring up above the Italian border in southern Valais, this 4,478m (14,691ft) fang of rock and ice is utterly mesmerizing, especially when seen from above. You can ski, hike or climb in its pyramid-shaped shadow by riding the world's highest-altitude 3S cable car to 3,883m (12,739ft) Matterhorn Glacier Paradise , on the Klein Matterhorn, with views reaching deep into the Swiss, French and Italian Alps. 

For close-ups of the melting ice, hook onto the two-hour, 6.5km (4-mile), moderately challenging Matterhorn Glacier Trail. When the flakes fall in winter, you can pound the powder on 360km (223 miles) of ski runs, some of which dip over the border into Italy and nearly all of which offer distractingly lovely views of the Matterhorn.

Planning tip: If you have some climbing experience under your belt, you can climb your way to the top with an Alpine guide .

A person hikes on a vast glacier as the sun shines down

11. Admire the Aletsch Glacier  

As you journey into the remote Goms valley in Valais , the Alps take a turn for the wild and the hamlets are pure Heidi stuff with sun-blackened chalets and flower-freckled meadows sweeping up to whopping mountains. The Matterhorn gets all the fuss, but just as arresting is the Aletsch Glacier , the jewel in the crown of the Jungfrau-Aletsch region. Powering past wispy waterfalls, rock spires and the dagger-shaped summit of Aletschhorn (4,193m/13,756ft) like a six-lane glacial superhighway, this 23km (14 mile) swirl of deeply crevassed ice is the longest and most voluminous glacier in the Alps.

Observe the glacier from the viewpoint, or – for close-ups – hit the trail on the 17km (10.5-mile), five- to six-hour hike from Fiescheralp to Bettmeralp where every bend in the ice reveals phenomenal views and the odd Valais Blacknose sheep. If you prefer instant thrills, wobble across the Aletschji–Grünsee Suspension Bridge, which straddles the 80m-deep Massa Gorge.

Planning tip: Reaching the glacier is part of the fun. From Fiesch, take the cable car up to Fiescheralp, then beyond to Eggishorn for your first glimpse of the mighty Aletsch.

12. Walk among vines in Lavaux

In the country’s western crook, the UNESCO World Heritage-listed Lavaux vineyards are heaven on earth to oenophiles. The world’s steepest vineyards stagger up the terraced hills above Lake Geneva . If you’ve never heard of them, it’s because the hand-picked wines are so select and small-batch that the Swiss keep most of them to themselves – few bottles ever reach export.

Before hitting the caveaux (wine cellars) for a petite dégustation (tasting), brush up your wine knowledge. It’s said that these grapes are blessed by three suns: the one in the sky, the one on the lake and the one radiating heat from the dry-stone walls. The main grape is Chasselas, a very old variety producing crisp, flinty white wines with a fresh, citrusy nose. The fruity reds (Gamay, Pinot noir and Salvagnin) make up just 20% of production.

You can drive the meandering roads that loop around 40km (25 miles) of shore or take the Lavaux Panoramic Train , but you’ll get a better feel for the Lavaux by heading out on foot. Little trails dip into the vines everywhere, but top billing goes to the 11km (6.8-mile) trail from St-Saphorin to Lutry, where you’ll take in stirring views, pretty villages and welcoming cellars.

Planning tip: For a great primer on Lavaux wines, stop off at Vinorama in Rivaz. Housed in a strikingly revamped bunker, the lakefront center speeds you through the wine-growing process, and you can sample dozens of different wines in the Espace Dégustation.

This article was first published Sep 20, 2022 and updated Dec 5, 2023.

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  1. 18 Top-Rated Attractions & Places to Visit in Switzerland

    But Switzerland's natural attractions don't stop with peaks and glaciers. You'll also find glimmering turquoise lakes, emerald valleys where tingling bell-wearing cows and sheep graze, charming chalets, and flower box-filled villages that look ripped from the pages of a fairytale storybook.

  2. Top Attractions of Switzerland | Switzerland Tourism

    Nowhere are attractions, cultural centres, innovative gastronomy, insider's tips and new favourite places in such close proximity as in Switzerland. Explore our cities like Zurich, Basel and Geneva on foot and discover their charm and authenticity.

  3. 17 Best Places to Visit in Switzerland | U.S. News Travel

    From tranquil lakes to ritzy ski resorts, this list of the Best Places to Visit in Switzerland is all you'll need to plan your Swiss vacation.

  4. THE 15 BEST Things to Do in Switzerland (2024) - Tripadvisor

    Things to Do in Switzerland, Europe: See Tripadvisor's 2,631,568 traveler reviews and photos of Switzerland tourist attractions. Find what to do today or anytime in September.

  5. 11 of the best places to visit in Switzerland - Lonely Planet

    From the cities of Zurich, Basel and Bern to the fairy-tale landscapes of Zermatt, Jungfrau and Lake Geneva, here are Switzerland's best places to visit.

  6. 12 of the best things to do in Switzerland - Lonely Planet

    No country has it all, but the Swiss are justified in feeling pretty smug about their lot. From skiing near the Matterhorn to a cultured city break in Bern or Basel, make the most of your visit to Switzerland with these top experiences.