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The best tour operators in the world: 2023 Readers' Choice Awards

It’s been a challenging few years for tour operators but the names below are in it for the long haul (as well as the short and medium), honing itineraries and managing expectations. So who prepared your travel documents this year? Red Savannah and Black Tomato scored highest for first-hand knowledge, and Exodus Adventure Travels and Abercrombie & Kent for on-the-ground support. But when it came to all-round endeavour, Scott Dunn and The Turquoise Holiday Company were leaders of the pack. Both report a surge of interest in Asia, as well as multi-generational travel, solo adventures to Namibia, Bhutan and Mexico, and authentic experiences such as outback stations in Australia and bear lodges in Canada.

These are the best tour operators in the world, according to the 2023 Readers' Choice Awards . The scores below are percentages representing overall average levels of satisfaction.

The best general tour operators in the world 2023

15. Cox & Kings. Score 88.00

14. Hayes & Jarvis. Score 89.44

13. Carrier. Score 90.73

12. Simpson Travel. Score 91.48

11. Kuoni. Score 92.82

10. Mr & Mrs Smith. Score 93.29

9. Kensington Tours. Score 94.14

8. Audley Travel. Score 94.77

7. Original Travel. Score 95.44

6. Cazenove + Loyd. Score 95.92

5. The Ultimate Travel Company. Score 96.75

4. Abercrombie & Kent. Score 97.12

3. Elegant Resorts. Score 97.39

2. Red Savannah. Score 97.96

• The Turquoise Holiday Company. Score 98.42

The best travel specialists in the world 2023

15. Wild Frontiers. Score 94.81

14. Martin Randall Travel. Score 95.17

13. Intrepid Travel. Score 95.40

12. Wilderness. Score 96.54.

11. Inntravel. Score 96.88

10. Oxford Ski Company. Score 97.15

9. Kirker Holidays. Score 97.47

8. andBeyond. Score 97.61

7. Ampersand Travel. Score 97.65.

6. InsideJapan Tours. Score 97.79

5. Steppes Travel. Score 97.88

4. Black Tomato. Score 98.03

3. Exodus Adventure Travels. Score 98.15

2. Healing Holidays. Score 98.35

• Scott Dunn. Score 98.70

What is a tour operator and how does it work?

The tour operator is an integral component of tourism , yet many people are unclear about what a tour operator actually is or what they do.

In this article I will explain what a tour operator is and why tour operators are important. I will also talk about what the difference between a tour operator and a travel agent is, as well as the different types of tour operators.

What is a tour operator?

Definitions of tour operator, importance of tour operators, the difference between a tour operator and a travel agent, what does a tour operator do, products and services sold by tour operators, inbound tour operators, outbound tour operators, domestic tour operators, ground tour operators, the association of independent tour operators, the tour operator: to conclude.

Tour operators are inextricably linked to the package holiday model. The tour operator is the person or organisation who creates the package. A travel agency is then used to sell the package holiday.

In the chain of distribution , the tour operator is represented by the term ‘wholesaler’. This is because the tour operator is responsible for purchasing products of services in bulk and then redistributing them as a packaged product to consumers.

To put it simply, a tour operator is the person or organisation who takes the individual elements of a holiday (e.g. transfer, hotel, transport) and packages these together.

The types of package vary. Most commonly, tour operators are associated with mass tourism and the traditional package holiday market. However, tour operators do also play an important role in the production of niche tourism products and services too.

If you’re looking for a formal definition of a tour operator with a reputable source, you may want to reference Polyther, who in 1993, defined the tour operator as;

‘[an organisation or person] who has the responsibility of putting the tour ingredients together, marketing it, making reservations and handling actual operation’.

Similarly, Holloway (1992) states that;

tour operations undertake a distinct function in the tourism industry, they purchase separate e lements of tourism products/services and combine them into a package tour which they sell directly or indirectly to the tourists .

The Organisation for Economic and Cultural Development (OECD) define a tour operator as follows;

‘Tour operators are businesses that combine two or more travel services (e.g., transport, accommodation, meals, entertainment, sightseeing) and sell them through travel agencies or directly to final consumers as a single product (called a package tour) for a global price. The components of a package tour might be pre-established or can result from an “a la carte” procedure, in which the visitor decides the combination of services he/she wishes to acquire.’

Tour operators are an important part of the tourism industry .

Tour operators make the logistics of organising a holiday much easier for the consumer. This makes people more likely to travel, more often.

Tour operators have a lot of power. If they choose to sell holidays in a particular location, for example, then that location will receive many of the associated positive and negative economic impacts of tourism .

Tour operators are often vertically or horizontally integrated with other organisations, such as travel agents and airlines. This allows for easier management and distribution of products.

Tour operators typically build holidays en masse. This means that economies of scale play a key role in driving down prices- the more you produce the cheaper the product becomes! This is obviously beneficial to the consumer and helps travel agents to have a competitive advantage when selling holidays.

Many people are not aware that a travel agent and a tour operator are actually two totally different organisations and they are not aware of the difference between a tour operator and a travel agent.

In fact, it is quite easy to understand this difference!

A tour operator is the organisation which puts the different elements of a holiday together. And the travel agent is the organisation who sells it to the consumer.

Whilst this differentiation is pretty easy to comprehend, it is easy to understand why people get tour operators and travel agents confused. This is largely because many organisations will operate under the same company. For example, TUI has a tour operator and a travel agent (and an airline too). As a result, many people do not realise that in actual fact, there are two separate organisations doing two separate jobs.

Ultimately, a tour operator is responsible for putting the different elements of a holiday together into a commodified package.

To do this, there are a number of different roles and responsibilities that tour operator staff will have. This includes:

• Data analysis- which destinations will sell best, how many holidays should they sell etc
• Assessing suitability of accommodation, transfer and transport options
• Liaising with stakeholders e.g. coach operators, airlines, hoteliers and resort representatives
• Negotiating contracts
• Confirming reservations with airlines/hotels
• Managing and responding to customer feedback
• Undertaking market research
• Production of marketing material
• Providing pricing information
• Handling bookings, invoicing and issuing of tickets
• Working with travel consultants from different travel agencies to put holiday packages together

Tour operators have a number of products and services that they sell, depending on their specific business model, business intentions and target market. A tour operator will typically package together two of more elements to form a packaged product, which is then sold at an inclusive price.

Examples include:

• Package holidays
• Accommodation
• Information on destinations
• Representative service in resorts

Types of tour operator

Tour operators come in all shapes and sizes. Some are large, multinational organisations and other are small, independent business.

Different types of tour operators develop products for different types of tourism . This can include the mass market, niche tourism market, special interest tourism, the luxury market, tailor-made products and dynamic packages .

There are four different types of tour operators, which I will explain below.

• Inbound Tour Operators
• Outbound Tour Operators
• Domestic Tour Operators
• Ground Operators

An inbound tour operator is one who facilitates inbound tourism .

The aim of an inbound tour operator is to bring tourists in to a particular country or countries.

Inbound tour operators will often collaborate with local travel agencies and transport operators to facilitate travel arrangements for their customers.

Inbound tour operator example: A group of German tourists conduct a tour of China, encompassing a visit to Shanghai , Hangzhou and the Yellow Mountains . The tour operator who organises their travel is Chinese-based company China Highlights . This company is based locally in China and they offer local, Chinese tours.

An outbound tour operator is one who facilitates outbound tourism .

The aim of an outbound tour operator is to send tourists out of a particular country or countries.

Outbound tour operators will often collaborate with foreign travel agencies and transport operators to facilitate travel arrangements for their customers.

Outbound tour operator example : A family of four from Liverpool, UK want to book an all-inclusive summer sun holiday in Alicante. They book through TUI , the largest tour operator in Britain, who specialises in outbound travel. They are based in the UK, but they work with foreign partners to facilitate holidays overseas.

A domestic tour operator is one who facilitates domestic tourism .

The aim of a domestic tour operator is to organise travel within a particular country or countries.

Domestic tour operators will often collaborate with domestic travel agencies and transport operators to facilitate travel arrangements for their customers. Domestic tour operators will often also serve the inbound tourism market.

Domestic tour operator example : A group of twenty-something boys from Chicago want to travel to Florida for the spring break holiday. They want to do a tour of the local attractions in the area and have some time to relax on the beach . They organise their travel through the tour company, Trek America . Staff at this company are experts in domestic travel within the USA.

A ground tour operator is an organisation who dopes the ground work as grass roots level.

Many tour operators do not have connections in all places around the world, therefore they build a network of connections to help them run their business.

Essentially, some of the work is passed on to a third party, known as a ground operator. This work may include negotiating local contracts, liaising with local suppliers and providing market data, amongst other things.

This is especially common for small tour operators.

You may also hear ground tour operators referred to as handling operators or handling agents.

Ground tour operator example : A backpacker wants to ‘give something back’ and book a volunteer tourism holiday in Kerala. She wanted to use a known and trusted tour operator to book her trip so she booked it with Intrepid Travel . Intrepid Travel create and sell adventure holidays all over the world, and it is impossible for them to have contacts and every staff in every corner of the globe. Therefore they work with local ground operators, who do the work on the ground. In this instance, the ground organisation is Iris Travel – a tour operator based in Kerela, India.

The Association of Independent Tour Operators , abbreviated as AITO, is a travel industry trade group (like  ABTA  or ATOL) based in Britain. They launched in 1976.

The AITO represents around 120 independent  tour operators  across 200 countries.

These tour operators provide access to a huge range of activities including city breaks, safaris, luxury holidays and much more. The AITO is based in Twickenham, south-west London.

The AITO does a variety of things. Most importantly, you can be reassured that your holiday is well-protected thanks to the Association of Independent Tour Operators.

They assess every member financially as well as by their own business practice code before granting membership; this means that you are guaranteed clear and accurate descriptions of holidays as well as tour standards that are consistently monitored.

Tour operators are an important part of the tourism industry, and with AITO, you have added security when booking your travels through a tour operator. Hopefully after reading this article you are now confident with what a tour operator is, how these organisations work and the different types of tour operators operating the market.

If you liked this article, why not take a look at these too?

• Types of travel agents | Understanding tourism
• What is e-tourism and how is it changing travel?
• 10 jobs in travel and tourism that will be BIG in 2022 and beyond
• What does the World Travel and Tourism Council do?

Tour Operators

Tour operator is an organization, firm, or company who buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen, is called a Tour Operator .

More precise tour operators are primarily responsible for delivering and performing the services specified in a given package tour. They can provide these services themselves as some have their own cars and coaches, hotels, and other travel-related services or can obtain these from the other suppliers. That is why they are called manufacturers of tourism products .

Tour operators are sometimes called wholesalers but this is partially true because a wholesaler buys goods and services in bulk at his own account to prepare a tour package and then retails it through the travel agencies or directly to clients. However, a tour operator who has his own one or more tourists products components, (SOTC, TCI, Thomas Cook, Indo Asia KUONI formulates a new tourist product for example ‘ inclusive tours .’

Tour operators generally offer a variety of package tours to cater to the needs of different kinds of travelers.

Definitions of Tour Operator

Poyther (1993) defines, “tour operator is  one who has the responsibility of putting the tour ingredients together, marketing it, making reservations and handling actual operation.”

Holloway (1992) stated that tour operations undertake a distinct function in the tourism industry, they purchase separate elements of tourism products/services and combine them into a package tour which they sell directly or indirectly to the tourists.

Today, tour operators have become highly competitive. They endeavor to achieve a high volume of turnover, and maximum International and domestic market share by effectively operating. Moreover, the success of many developed and developing nations as tourists destinations depend heavily on a tour operator’s ability to attract tourists, development and promotion of tourism plant, diversification of tourism product and their social responsibilities to develop a remote and backward area.

Types of Tour Operators

Tour operators are basically categorized into four types . These are categories on the basis of their nature of the business and its operations.

Inbound Tour Operators

Outbound tour operators, domestic tour operators.

• Ground Operators

These are also known as incoming tour operators . Technically, the operators who receive guests, clients/tourists, and handle arrangements in the host country are c alled inbound tour operators . For example, a group of American Tourists is coming through TCI Ltd. to India and the company makes arrangements and handles the group in India then TCI is called an inbound tour operator.

Incidentally, the inbound traffic to the country for the last two decades has been decreasing. Essentially the tour operators need to adopt innovative marketing strategies and should introduce a special interest tour to cater the special needs of Japanese, Americans, French and British people.

Tour operator who promote tours for foreign destinations, maybe business tour or leisure tour is called outbound tour operators . For example a group of American tourists going to a trip of India and Thomas Cook handle arrangement in America like as ticket reservation, hotel booking etc. then Thomas Cook is called Outbound Tour operators in the context of America.

Domestic tour operators are those who assemble, combine tourist components into inclusive tours and sell it to the domestic travelers. In general, these tour operators provide travel services within the tourist’s native country.

The domestic tour operators operate within the boundary of the home country and offer package tour to the travelers viz. Domestic inclusive tours or independent tours.

Ground Operators/Destination Management Companies

These are commonly known as handling agencies and their main function is to organize tour arrangements for incoming tourists on the behalf of overseas operators. Let us take the case of India as a destination that – has a varied culture.

When a tour operator himself promotes beach holidays, wildlife holidays, adventure tours, heritage tours at the different places, the difficulty arises. It is the ground operator then who by handling the incoming travelers in the same season but at different places ensures that the entire operation is according to the package tours or agreements.

Sometime when a handling agency is at a prominent tourist place i.e., Delhi and it has to make arrangements to Goa, then it contracts (If it has no office of its own) with a local operator (known as excursion agent) to handle the arrangement on his behalf.

Why Ground Operators?

Obviously, the tour operation companies do not have close contact with suppliers, governments, destinations and so on. It leaves no choice with the companies but to appoint handling agencies at the destinations.  The main reasons are:

• Introduction of new products or plant to promote an exotic destination.
• Lack of Government regulations.
• Lack of personal contract.
• Language problem.
• The company cannot establish its own branch.

Recognizing the very fact that the reputation, performance, and profitability of tour company in its own market largely depends on the efficiency and effectiveness of ground operators, it has because necessary for the company to consider various factors before the selection of a handling agency, they are:

• Size of business
• Professional staff
• Length of business
• Area of operation/Product line
• Market share

Functions of Ground Tour Operators

Over the years of functions and activities of the destination, companies have changed drastically to cope with the changing environment of the tourism industry. In fact, today’s destination companies have become more professional and are bound to provide personalized travel services to the tourists. The following functions are performed by ground tours operators:

• Land arrangement
• Contract and Negotiate with other vendors
• Handling of Arrival and departure procedure
• Planning and organizing local package tour
• Escorting the tourists
• Providing market information
• Costing and pricing package tour

Practically, if we see the working of the travel agencies and tour operators in the industry we find that most of the organizations are performing different types of activities like the retail travel agency , wholesale travel agency, and tour operators.

The travel agency business is no longer an amateurism. Over the last two decades, the pattern and structure of travel agencies have changed to meet tough challenges in the international market. Today, small-scale agencies are finding the travel industry increasingly complex.

Thus, the small and medium scale travel agencies are disappearing or merging or falling instead of rising. On the other hand, a new concept has also emerged i.e. tour operation business . The tour operation business is new but a maturing business at the global level.

Functions of Tour Operator

A tour operator is an organization, firm, or person who is responsible for the actual arrangement of transport and accommodation facilities on any tour or vacations. They are also responsible for operating and providing vacation through contracting, booking, and packaging together of the various components of the tour such as hotel, transportation, meals, guides, optional tours, and sometimes flights.

A tour operator is like a service provider, providing the most convenient option for tourists to stay, visit, as well as leave from the city. A tour operator owns a high volume of travel services across carriers, services, and accommodation. Some most important functions of the tour operators are following as:

Planning a Tour

The most important functions of the tour operators are planning a tour. Tour operators plan a tour and make tour itinerary which contains the identification of the origin, destination and all the stopping point in a traveler’s tours. A prospective tour operator also gives advice to intending tourists in various types of tour programmes, which they may choose for their leisure or commercial travel.

Making Tour Package

Tour operator buys individual travel components, separately from there suppliers and combines them into a package tour. Tour operators make tour package by assembling various travel components into a final product that is called tour package which is sold to tourist with own price tag. Making tour packages is also an important function of Tour Operator.

Arranging a Tour

Tour operators make tour package and also arrange a tour according to tourist demands. Tour operators arrange the tour package and various tourists activities to provide the best experience to tourists/traveler.

Travel Information

Whatever the size of tour operators, it has provided necessary travel information to the tourists. This task is utterly difficult and very complicated. A tour operator must give up-to-date, accurate and timely information regarding destinations, modes of travel, accommodation, sightseeing, immigration, health and security rules about various permits required to travel in a particular area etc.

Reservation

It is a very important function of all type tour operators and travel agencies. Tour operator makes all the reservation by making linkages with accommodation sector, transport sector and other entertainment organizations to reserve rooms, and seats in cultural programmes and transportation.

Travel Management

Tour operators manage tour from beginning to the end of the tour. A tour operator has the responsibility to look after the finer details of a vacation or tour such as hotel, accommodation, meals, conveyance etc. Tour operators provide travel guide, escorting services and arrange all travel related needs and wants.

Evaluate the Option Available

Tour operators evaluate all available options to provide a unique or unforgettable travel experience to tourists during their journey. Tour operators evaluate the various options available for a tour package and provide best of them to tourists.

Tour Operators makes tour packages and promote them into various tourists markets at domestic as well international level. Tour operators promote a travel destination to attract a large group of tourists at domestic as well as international level. In the promotion of tourist destination, tour operators play a key role. Travel agencies or tour operators are called as image builder of a country.

Sales and Marketing

Tour operators do sales and marketing of tourist products. Tour operators buy individual travel components, separately and combine them into a tour package, which is sold with their own price tag to the public directly. Tour operators do marketing of tourist destinations and tourism product to attracts the attention of the tourists/travelers.

Taking Care of Glitch

Tours operators are also called handling agencies which handles tour package and take care of all the glitches and problems arises during a tour package. Tour operators fix the glitches and provide the best available alternative to tourists during their journey.

Importance of Tour Operators

Tours operators play a key role in the tourism sector. Tour operators create tourist products, promote them a finally sold them to tourists.

Tour operators provide the best and competitive price to the tourist. Tour operators negotiate with suppliers of tourism products such as hotels, airlines and provide the best possible price to the tourist. Tour operators buy tourist products in bulk and get huge discounts from suppliers. So that they provide tourist products at a cheap price.

Tour operators organized a tour in the best way. They personalize and make sure each and every component of the tour is well-taken care. Tour operators provide the best travel experience during a tour. Tour operators save tourists time and money.

Tour operators provide immediate support systems at the host country as well as a foreign land. When tourists travel to a foreign land and things get uncertain, maybe its a health or loss of documents and need to return back or change of travel plan. A qualified tour operator takes care of all these unseen events with efficiency.

Tour operator caters to the needs of tourists on the based on their taste of travel. Tour operator provides all the best available option according to tourist needs and demands

Difference between Travel Agent and Tour Operator

There is a lot of confusion about the difference between tour operators and travel agents what exactly makes them different. The main difference between a Travel agent and Tour operator are following as:

• A travel agent is a person who has full knowledge of tourist product – destinations, modes of travel, climate, accommodation, and other areas of the service sector. He acts on the behalf of the product providers/principals and in return get a commission.
• Tour operator is an organization, firm, or company that buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen.
• Tour operators are like wholesalers and travel agents are the retailers.
• A tour operator makes the package holidays up and the travel agents sell them on.
• Tour operator taking up the bulk of the responsibilities and his fee is obviously much greater than a travel agent.
• A tour operator has the responsibility to look after the finer details of a vacation or tour such as hotel, accommodation, meals, conveyance, etc.

The wholesale travel agencies may offer or operate the package tours or may specialize in developing tours for inbound as well as outbound travelers. They are often referred to as tour operators, but there is a difference between Wholesale Travel Agencies and Tour operators .

The 15 Best Tour Operators

Traveling on tours offers an unparalleled opportunity to explore the world’s wonders, immerse oneself in diverse cultures, and create unforgettable memories.

Whether it’s marveling at historic landmarks, experiencing vibrant local traditions, or savoring exotic cuisines, tours provide a structured yet adventurous way to discover new places. Guided by expert locals, travelers gain deeper insights and access to hidden gems often missed when traveling alone.

From bustling cityscapes to serene landscapes, each tour is a unique journey, catering to various interests and comfort levels. Embracing the spirit of exploration and camaraderie, going on tours is not just about seeing new places, but about living them.

Best Tour Operators

National geographic expeditions.

National Geographic Expeditions aligns its tours with the core values of its parent company: exploration, science, education, and storytelling. Launched in 1999, they offer guided tours on all seven continents, including experiences like sunrise photography at Machu Picchu and train journeys through the Swiss and Italian Alps.

Their tours are designed for meaningful exploration and cater to different traveler types, including photographers, families, and independent travelers.

They offer a range of travel methods, such as land, small ship, train, river cruise, and private jet tours. The company’s Signature Land tours, led by NatGeo experts, feature high-end accommodations and special access to field researchers and sites​​.

Collette stands out in the realm of tour operators with its diverse array of travel options that include land tours, river cruises, rail journeys, small group tours, and city stays. This company, which tends to attract a more mature, value-oriented audience, does not skimp on quality, offering four-star hotels and meals in well-reviewed local restaurants.

Collette is also committed to sustainable tourism, utilizing local businesses and restaurants and investing in community and environmental projects. With local guides employed on all trips, they ensure an authentic experience.

The tour sizes vary, accommodating both classic and small group tours, and they cater primarily to adults, specifically couples aged between 50 and 70. Their destinations are extensive, covering continents from Europe to the Polar regions​​.

Tauck Tours

Tauck Tours, a family-owned company with almost a century of experience, offers guided tours across more than 100 destinations in over 70 countries, spanning all seven continents. They are known for delivering experiences that exceed expectations, providing authentic, behind-the-scenes access to worldwide destinations.

Tauck’s tours are distinguished by their focus on local customs, traditions, flora, and fauna, and they offer upscale meals and accommodations. Their tour guides, known as Tauck Directors, are seasoned professionals from 40 countries.

The company offers a variety of trip styles, including land tours, small group journeys, river cruises, and family journeys. Tauck also partners with documentary filmmaker Ken Burns for thematic trips​​.

Alpaca Expeditions

Alpaca Expeditions is a highly reputable tour company specializing in group and private hikes to Machu Picchu, including several Inca Trail alternatives. With a focus on responsible tourism, they support local communities through sustainable practices, like using eco-friendly equipment and providing fair wages to porters.

Their group sizes are capped at 16 people to ensure a personalized experience. The company’s commitment to customer safety and comfort is evident in their numerous positive reviews, which highlight their attention to detail and knowledgeable staff.

However, Alpaca Expeditions may not be the most budget-friendly option and their small group sizes can limit availability.

AB Expeditions

AB Expeditions is a Cusco-based travel company that specializes in small group tours, particularly focusing on the Inca Trail and other treks in the Peruvian Andes. Founded by industry veterans Abel and Elsa, the company has a strong commitment to social responsibility and community engagement.

Their tours are known for their personalized touch, thanks to the small group sizes which allow for a more intimate and tailored experience. They place a strong emphasis on the welfare of their porters and guides, ensuring they are well-cared-for, which is a key aspect of their responsible tourism ethos.

The company’s tours are designed to provide an authentic experience of the local culture and landscapes, combining adventure with cultural immersion.

The positive reviews on Tripadvisor highlight their knowledgeable guides and commitment to community social projects, reflecting the company’s focus on creating a positive impact both for their clients and the local communities they interact with. 

Traveleez is an emerging name in the world of Inca Trail tours, distinguishing itself through a blend of exceptional service and social responsibility. They specialize in immersive, expert-led tours that delve deep into the rich tapestry of Inca culture. The company is committed to delivering memorable Andean adventures, emphasizing quality, safety, and comfort.

What sets Traveleez apart is its approach to travel – it’s not just about exploring majestic landscapes but also about empowering community futures. A portion of the company’s profits is dedicated to enhancing local youth education, making every journey with them a step towards positive community impact.

This blend of cultural immersion and social responsibility makes Traveleez stand out in the crowded field of tour operators. Their tours offer an opportunity for travelers to experience the wonders of the Inca trail while contributing to the betterment of the communities they visit​​.

Infinite Adventures

Infinite Adventures specializes in unique and adventurous multi-day trips, particularly throughout Alaska. With over a decade of experience, they have curated the best spots for an authentic Alaskan adventure.

The company’s focus is on small group tours, which allows for a more personalized and intimate experience. Their tours are designed to cater to those seeking an adventure in the wild, rugged terrains of Alaska.

Their trips cover a wide range of activities and destinations, providing an opportunity to explore the natural beauty and wildlife of Alaska. The company is known for its meticulous planning and attention to detail, ensuring that each trip is not just an adventure but also a safe and comfortable experience.

Infinite Adventures’ approach to travel is about creating unforgettable memories in one of the most breathtaking landscapes in the world. Their tours are ideal for those who want to experience the raw beauty of Alaska in a small group setting​​.

World Expeditions

World Expeditions is a seasoned player in the adventure travel industry, with over 40 years of experience in offering authentic and unique holiday experiences. Their focus is on paths less traveled, ensuring that their trips are not just adventures but also an exploration of uncharted territories.

They offer a variety of tours, including trekking, cycling, cultural tours, and wildlife adventures, catering to a wide range of interests and fitness levels.

The company covers an extensive range of destinations, from the high peaks of the Himalayas to the remote corners of Antarctica. They are known for their pioneering spirit in designing groundbreaking trips, often venturing into areas that are not typically covered by mainstream tour operators.

Their commitment to responsible and sustainable travel is evident in their approach, focusing on minimizing environmental impact and maximizing social engagement with local communities.

Trafalgar is a renowned family-run travel company that has established itself as a key player in the global travel industry. They offer a wide range of group tours across various destinations, focusing on providing immersive experiences that connect travelers with the essence of the places they visit.

Trafalgar’s tours are known for their deep engagement with local cultures, offering unique experiences like dining with locals in their homes or visiting hidden gems off the beaten path.

Their tours cover a diverse array of destinations including Europe, North America, South America, Asia, Africa, and Australia. Trafalgar prides itself on its well-planned itineraries that strike a balance between famous attractions and lesser-known locales, ensuring a comprehensive travel experience.

The company’s commitment to responsible tourism is evident in its efforts to sustain and enhance the communities and environments they operate in. 

The Coyote Trip

The Coyote Trip is a unique tour operator that embodies a philosophy of open-mindedness and embraces new experiences. Their ethos is centered around engaging with the communities they visit, offering a more immersive and meaningful travel experience.

This operator specializes in group tours, designed to welcome new experiences and foster connections with local cultures and people.

Their tours are crafted to provide travelers with an opportunity to explore in a way that is both adventurous and culturally enriching. The Coyote Trip’s approach is about more than just visiting a destination; it’s about integrating into the local environment and gaining a deeper understanding of the places and people encountered along the way.

This company is an excellent choice for travelers who are looking for tours that go beyond traditional sightseeing and offer a more holistic and engaging travel experience​​.

Discovery Nomads

Discovery Nomads is an adventure travel company that stands out for offering independent tours and small private group tours. Created by seasoned travelers who have explored over 90 countries, their tours are designed to cater to those who seek an adventurous and personalized travel experience.

Discovery Nomads focuses on providing tours that are not just about seeing new places but truly experiencing them. The company covers a broad range of destinations, offering unique itineraries that are tailored to the interests and preferences of the travelers.

Their tours are perfect for those who prefer a more independent style of travel but still want the convenience and expertise that comes with a guided tour. Whether it’s exploring remote landscapes or delving into the heart of bustling cities, Discovery Nomads offers an array of options for the modern, adventurous traveler​​.

Luxury Gold

Luxury Gold stands out in the realm of tour operators for its focus on providing exclusive and high-end travel experiences. Their tours are characterized by VIP experiences and unique access to renowned landmarks and people.

They cater to travelers looking for luxury and exclusivity in their journeys, offering meticulously crafted itineraries that combine comfort with unique experiences.

The tours offered by Luxury Gold are designed to introduce travelers to incredible people and places, often with access that goes beyond what is available to the general public. T

his operator is about offering the extraordinary, with each journey meticulously planned to include exclusive experiences that reflect the culture and history of the destinations. From private dining in iconic locations to meetings with renowned experts in various fields, Luxury Gold’s tours are for those seeking to travel in style and luxury.

Doctor Gumbo Tours

Doctor Gumbo Tours, based in New Orleans, offers a unique and engaging approach to tours, focusing on the rich cultural and culinary heritage of the city. Founded by Dylan O’Donnell, a.k.a Doctor Gumbo, the company aims to provide tours that are both informative and entertaining.

They specialize in food and drink tours, showcasing the diverse and vibrant culinary scene of New Orleans. These tours not only offer a taste of the city’s famous dishes but also delve into the history and stories behind them.

Doctor Gumbo Tours also offers walking tours that explore the historical and cultural aspects of New Orleans. These tours are designed to be interactive and fun, steering clear of the mundane and instead offering a lively and engaging experience.

Their unique approach to storytelling and focus on the rich traditions of New Orleans make these tours a favorite among visitors who want to experience the true spirit of the city. Whether it’s exploring the culinary delights or the historical streets, Doctor Gumbo Tours provides an immersive and memorable experience of New Orleans​​.

China Discovery

China Discovery is a top-rated tour company specializing in customized and group tours across China. Based in Chengdu, they offer a wide range of tour packages that showcase the diverse landscapes and rich cultural heritage of China.

From the modern skylines of Shanghai and Beijing to the ancient wonders of Xi’an and the natural beauty of Guilin, China Discovery covers an extensive array of destinations.

Their tours include popular options like the Kunming Lijiang High-Speed Train Tour, which connects two major cities in just 3.5 hours and features attractions like the Stone Forest and Jade Dragon Snow Mountain. Another highlight is the Beijing Shanghai Tour by High-Speed Train, offering a blend of imperial history and modern urban life.

China Discovery’s tours are known for their attention to detail, personalized service, and focus on creating a unique travel experience for each traveler.

Lily’s Beijing Tour

Lily’s Beijing Tour Guide & Car Service stands out as a highly rated tour company in China, specializing in tailor-made tours in Beijing. With a team of knowledgeable guides boasting years of experience, they offer insights into the city’s rich cultural heritage. 

They offer a variety of tour packages, including the Beijing One-day Highlight Tour, which covers Tiananmen Square, Forbidden City, and Mutianyu Great Wall. For a more extensive exploration, their Three Days Boutique Private Tour includes iconic landmarks like Temple of Heaven and Jingshan Hill.

Lily’s Beijing Tours are also known for accommodating budget-conscious travelers, with options like the Skip The Line Beijing Mutianyu Great Wall Group Tour. The company is praised for its exceptional customer service, comfortable vehicles, and accommodating guides.

Travelers looking to explore Beijing’s historical and cultural landmarks in a personalized and memorable way will find Lily’s Beijing Tours an excellent choice. Their tours are well-suited for those who want to delve into the history and beauty of Beijing with the guidance of experienced and caring professionals.

Final Thoughts

Exploring the world through the lens of these diverse tour operators offers unique and enriching experiences, each tailored to different interests and preferences.

These operators exemplify the varied ways travelers can engage with new destinations, whether through local cuisine, historical insights, or personalized itineraries. Ultimately, choosing the right tour operator can transform a simple trip into a memorable adventure, deeply connecting travelers to the places they visit.

How Do Tour Operators Work?

To unlock the tourism industry's business and leisure travel potential, you must understand how tour operators work.

From package holidays to bespoke tours, tour operators make memorable holidays. Whether you're a domestic operator focusing on your country's destinations or an outbound operator designing trips abroad, this guide is for you.

The Role of Tour and Activity Providers

At the heart of the travel industry, tour operators like you, whether inbound or outbound, design travel packages that simplify things for tourists. This involves meticulous planning of land arrangements, accommodation, tours, and transport.

As a tour company, you may specialize in specific types of trips, such as leisure travel or business trips, creating packages that cater to your target market's preferences.

What are the different types of tour operators?

• Domestic Tour Operators : Focusing on the domestic tourism market, these operators provide travel packages within their home country.
• Outbound Tour Operators : These companies design holiday packages for travelers visiting other countries, often incorporating international destinations into their itineraries.
• Inbound Tour Operators : Inbound operators cater to tourists coming into their host country, providing local insights and experiences.
• Ground Tour Operators : Often known as ground operators, these firms handle local arrangements in the destination country, often working in collaboration with other tour operators.

How do tour operators work with accommodation and transport providers?

Tour operators play a pivotal role in crafting the perfect travel experience, and a big part of this involves working closely with accommodation and transport providers. Here's a glimpse at how this collaboration typically works:

Building Relationships with Accommodation Providers

• Negotiating Rates : Tour operators negotiate contracts with hotels and resorts to secure competitive rates. This often involves bulk booking or agreeing on fixed rates for a certain period.
• Customizing Guest Experiences : They work with these providers to tailor lodging experiences that align with the overall theme of the tour, whether it's luxury, adventure, or cultural immersion.
• Ensuring Quality and Standards : Regular inspections and feedback mechanisms are put in place to ensure that the accommodation meets the expectations and standards required for their clients.

Partnering with Transport Providers

• Seamless Logistics : Tour operators coordinate with various transport providers, including airlines, bus companies, and car rental services, to manage the logistics of getting travelers from one point to another.
• Group Deals and Scheduling : They often negotiate deals for group travel and ensure that transportation schedules align seamlessly with the overall tour itinerary.
• Quality and Safety Checks : Ensuring travelers' comfort and safety is paramount, so tour operators regularly check the quality of vehicles and the reliability of transport services.

Creating Cohesive Travel Packages

By integrating accommodation and transport seamlessly, tour operators create cohesive and hassle-free travel packages. This integration is crucial in providing a smooth and enjoyable experience for travelers, where every aspect of their journey is well-coordinated and managed.

Adapting to Client Needs

Tour operators remain flexible and responsive to their clients' needs, often customizing aspects of accommodation and transport to cater to specific preferences or requirements.

To summarize, negotiating strategically, ensuring quality, and meticulous planning are crucial to the relationship between tour operators, accommodation providers, and transport providers. In order to deliver great travel experiences that aren't just fun, they must be safe, comfortable, and just right to match discerning travelers' expectations.  

How do tour operators work with travel agents and OTAs?

Tour operators team up with travel agents and OTAs? It's like having the best of both worlds in the travel industry.

Here's the lowdown: travel agents are like sales gurus. They've got the skills to match your cool tour packages with travelers looking for their next adventure. It's all about personal touches and making travelers feel special.

Now, let's talk about OTAs – think big names like Expedia and Booking.com . These guys are your ticket to the global stage. They're not just about showing off your tours; they're about connecting you with travelers from all over, 24/7. Plus, with their smart marketing tools and the power of customer reviews (which, let's face it, are gold in our world), you're setting yourself up for some serious visibility and street cred.

Combining travel agents' personal selling charm with OTAs' global reach is how tour packages stand out in this competitive market.  

Talking about creating packages, how can you work with accommodation and transportation providers?

How to create inclusive tour packages?

As a tour provider, crafting appealing and inclusive tour packages , also known as package holidays or package tours, is key to attracting travelers.

These packages bundle services like flights, accommodations, and transportation for a hassle-free experience. Here’s how you can create comprehensive offers:

• Understand Your Travelers : Know who you’re designing for. Are they families, solo travelers, or adventure seekers? Tailoring your packages to fit their preferences is crucial.
• Forge Strong Relationships with Suppliers : Collaborate closely with accommodation and transportation providers. Strong partnerships can lead to better rates and unique offerings, making your packages more attractive.
• Quality Over Quantity : When choosing hotels and transportation options, prioritize quality. A well-selected hotel or comfortable transport experience can elevate your entire package.
• Flexibility is Key : Offer flexibility in your packages. Options for room upgrades, transport preferences, or even alternative activities can make your package more appealing to a diverse range of travelers.
• Highlight Unique Experiences : Include special experiences travelers can’t find elsewhere. Unique local tours or exclusive access to attractions can make your package stand out.
• Transparent Pricing : Ensure transparency in pricing. Hidden costs discourage travelers. Clear, upfront pricing builds trust and satisfaction.
• Feedback Loop : Regularly gather feedback from your customers and adjust your packages accordingly. Continuous improvement based on customer insights can significantly enhance your offerings.

By focusing on these areas, you can create inclusive tour packages that meet but exceed the expectations of your travelers, ensuring memorable and hassle-free trips.

How do tour operators pay suppliers?

For tour operators, establishing and maintaining a solid financial relationship with suppliers — including accommodation and transportation providers — is crucial for a smooth and successful business and tour operation itself. Here's a look at how these payments are typically managed:

Advance Payments and Deposits

Tour operators often make advance payments or deposits to secure services well ahead of tour dates. This is especially common with hotels and special activities that require early booking.

Credit Facilities and Post-Payment Agreements

In some cases, tour operators may have credit arrangements with suppliers, allowing them to pay after the service is delivered. This requires a high level of trust and a proven track record of reliable payments.

Bulk Payment Contracts

For regular or frequent services, operators might negotiate bulk payment contracts. Under these agreements, they pay a lump sum for a specified number of services or bookings over a period, often at a discounted rate.

Net Rate Agreements

Suppliers may offer net rates to tour operators, which are discounted prices exclusive of commissions. The domestic tour operators then mark up these rates when selling to customers, and the difference forms their profit margin.

Direct Billing for Services

In some collaborations, suppliers might directly bill the tour operator for services rendered, usually after completion.

Electronic Payments and Wire Transfers

With the digitalization of financial transactions, most payments are now made electronically. This ensures quick, secure, and traceable transactions.

Managing Currencies and Exchange Rates

For international tours, operators must adeptly manage payments in different currencies, considering exchange rates and transaction fees.

Contingency Funds for Unforeseen Expenses

Operators often set aside contingency funds to cover unexpected costs or last-minute bookings, ensuring that the tour runs smoothly without financial hiccups.

Why is the booking process so important for selling tours?

The booking process is crucial in the tour industry for several key reasons:

• First Impression Matters : This initial interaction sets the tone for customer experience and expectations.
• Ease Equals Sales : A simple, user-friendly booking system encourages more purchases.
• Trust Building : A smooth process builds trust, showing customers that they’re dealing with a professional operator.
• Upselling Opportunities : During the booking, there’s a chance to offer additional services or upgrades, enhancing the experience and increasing revenue.
• Data for Personalization : The information collected can be used to tailor future offerings and improve service.
• Effective Communication : This stage is vital for conveying key tour information and ensuring customer understanding.
• Reputation Impact : A positive experience can lead to recommendations and positive reviews, while a negative one can harm the operator's reputation.
• Resource Management : Understanding booking trends helps manage tours and resources.

In short, the booking process isn't just about securing sales; it's about shaping the entire customer journey, from first impressions to post-tour feedback.

Tips for Operators

Invest in a good, easy-to-use, and cost-effective booking software solution. Granted, it may incur some fees on your part, but think of the heavy lifting it does for you.

It does more than take reservations and bookings. It saves you tons of time with manual tracking, guest follow-up, and ticket management. It also eases the customer journey from point one to post-tour feedback.

Booking software solutions like TicketingHub save you stress and ease your guests. It charges 3% only for successful bookings.

Trusted by Egypt Sound and Light Shows, The Immersive Gamebox, Secret Food Tours, Sipsmith Distillery , and a hundred folds more - this software solution is jam-packed with time-saving features in an easy-interfaced navigation.

Whatever software solution you pick, aim for the solution that saves you time from needless complexities in design and usability - all while helping you stay profitable and leaving your guests satisfied right from the booking page.

Conclusion: Making Great Tours Happen

In wrapping up, it's clear that being a tour operator is about connecting the dots to create amazing travel experiences. Whether you're showing off the best spots in your own country or taking people on adventures abroad, the key is in the details – from picking great hotels to organizing smooth rides.

Your partnerships with local travel agencies, agents and OTAs are super important too. They help you reach more people and make sure your tours stand out. And when making tour packages, remember to listen to what travelers want and keep things flexible and interesting.

Don't forget, managing your money well, especially when paying for services, keeps everything running smoothly. And the booking process? That's your chance to make a great first impression and keep things hassle-free for your customers.

So, there you have it – mix in a bit of planning, a dash of good relationships, and a sprinkle of creativity, and you're on your way to creating trips that travelers will love. Happy touring!

FAQ Section

How important are tour operators.

Tour operators play a pivotal role in the tourism industry. They create and organize tour packages, catering to both business and leisure travelers. These packages simplify travel arrangements, offering hassle-free travel.

Tour operators are the key architects of memorable trips, ensuring travelers can explore various destinations easily.

What is the life of a tour operator?

Tour operators plan meticulously and collaborate with various stakeholders. They work closely with outbound and inbound tour operators, accommodation and transport providers, and even travel agents and online travel agencies (OTAs).

Their goal is to create appealing package holidays, manage travel arrangements, and provide tourism products that meet their target market's preferences.

What are the strengths of tour operators?

Tour operators have several strengths, including the ability to create inclusive tour packages that simplify travel for tourists. They can specialize in various categories, such as business or leisure travel. They can also collaborate with distribution partners like travel agents and OTAs to reach a wider audience.

Tour operators leverage market data to sell directly to their target market, offering tourism products that cater to different preferences.

What's the difference between a tour operator and a travel agent?

Tour operators and travel agents serve different roles in the travel industry. Tour operators design and create tour packages, manage travel logistics, and provide tourism products.

Travel agents, on the other hand, act as intermediaries between travelers and tour operators or suppliers. They assist customers in choosing and booking the right travel options, including tours created by tour operators, but they don't create the tours themselves.

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What is a Tour Operator? Types, Importance, Pros & Cons

Home » Blog » What is a Tour Operator? Types, Importance, Pros & Cons

Tour operators are the masterminds behind many unforgettable vacations. They organize travel experiences taking the hassle out of planning for travelers ensuring a seamless journey.

But what exactly are tour operators? What do they do, and why are they important?

Stay with us as we discuss all the above queries and more!

Table of contents

What is a tour operator, 1.inbound tour operators, 2.outbound tour operators, 3.domestic tour operators, 4.receptive tour operators, 5.ground tour operators, roles of a tour operator, importance of a tour operator, best tour operators, best tour operator software, tour operator vs travel agency, difference between a tour operator and a travel agency (infographics), frequently asked questions.

A tour operator is a company that specializes in designing and packaging travel itineraries . They act as a one-stop shop for travelers, offering pre-arranged tours that typically include flights, accommodation, transportation, sightseeing activities, and sometimes even meals.

They cater to various interests and budgets, offering adventure trips, cultural experiences, luxury getaways, and more. A tour operator not to be confused with a travel agency thinks up ideas for holidays, researches the ideas, designs the holiday itinerary, and contracts all the services needed.

Types of Tour Operators

Tour operators can be divided into five main categories: inbound, outbound, domestic, receptive, and ground.

Inbound tour operators bring tourists into the country in groups or through individual travel packages. They make all the arrangements in the host country, and the trips they organize are mainly intended for foreigners visiting the country.

When a group of Indian tourists wants to explore France, the company in France that organizes the whole trip is called the inbound operator. So inbound operators are local and offer trips that include their own country.

Unlike inbound, outbound tour operators work in their own country to take travelers to other countries. These are operators that market their travel to international destinations for either business or leisure.

For example, suppose a group of German tourists are planning a trip to India. Then the outbound operator is a German travel company that handles all ticket and hotel reservations.

Domestic tour operators are those who put together complete travel packages and sell them to domestic travelers. In other words, they are operators that offer travel packages and trips in the tourist’s home country.

Domestic travel usually involves residents of a certain country traveling within that country. They can visit national parks, scenic areas, hospitality tours, city tours, hikes, etc.

Receptive Tour Operators (RTO) provide travel products to companies in other markets (as a business-to-business relationship).

In particular, RTOs sell travel products to operators and/or travel agents, whether sold in a package or individually. They are primarily wholesalers and do not sell directly to the public.

Ground Tour Operators operate domestically. However, they differ from domestic operators in that they organize trips for inbound tourists on behalf of the inbound operator (and sometimes also the outbound).

Tour operators are responsible for the operation of a vacation by contracting, booking, and packaging together various travel components . These components can include: hotel, transportation, meals, guides, optional tours, and flight.

• Development of Tour Packages: These professionals develop travel packages for individual clients or groups of travelers. They work with clients to understand their interests and recommend different attractions, accommodations, and transportation options to help clients choose a travel package.
• Negotiating Prices: Companies usually negotiate prices with other vendors, such as hotels and transport companies. For example, they can ask the hotel to lower the room rates for a large tourist group.
• Travel Management: These professionals help organize travel plans for clients to reach their destinations. For example, they can book a bus to help customers travel between cities or a rental car to help customers reach various attractions.
• Providing Customer Support: The company provides customer support to help their customers prepare for their trips. For example, they can answer customers’ questions about the destination, provide information about exchange rates, or notify them of changes to travel plans.
• Travel Budgeting: Travel companies work with clients to help them budget for their trips. They develop different itineraries at different prices and advise clients on accommodation and sightseeing within their desired budget.
• Researching Travel Options: These professionals research different trips to give their clients recommendations on places to visit, stay, and eat. They read articles and search the web for information on travel trends and new destinations to stay current in their field.

Explore this article “World Tourism Ranking by Country 2024”

Pros and Cons of Tour Operator

A tour operator puts together packages by bundling the individual services making up itineraries. That’s why it’s sensible to review your options.

So, what exactly are the advantages and disadvantages of using a tour operator?

• Competitive Prices: They can offer more economical packages than individual options providing better value for money. They often negotiate discounted rates, making travel more affordable.
• Peak Season Options: They can anticipate peak season dates and offer options for these times.
• Convenience: Travel companies can provide seamless connections from one location to the other. They handle everything, allowing travelers to relax and enjoy the experience.
• Expertise: Their knowledge of destinations ensures a well-rounded itinerary with hidden gems and local experiences. They can ensure that travelers don’t miss any hidden corners of a destination.
• Reduced Stress: No need to research or book individual components, leaving travelers free to focus on having fun.
• Resolve Unseen Problems: Travel companies can resolve unforeseen problems, such as flight delays or cancellations.
• Safety and Security: Companies can provide an environment of safety for visitors. They can assign guides for support and guidance, especially in unfamiliar destinations.
• Assurance: If the arrangements made by an operator fall short of what was agreed, you can seek redress by way of a refund.

However, working with an operator can have downsides as well. Some disadvantages may include:

• Less Flexibility: Itineraries are predetermined, offering less freedom for spontaneous exploration. If you discover an activity or a restaurant you’d like to try that isn’t on your pre-planned itinerary, you may not be able to explore it.
• Limited Personalization: Customization options might be limited compared to independent travel.
• Higher Cost : It might not be your cheapest option. Tour packages can sometimes be pricier than piecing things together yourself.
• Larger Groups: Tour groups can range from private trips to groups of 50 or more people. Some tours involve group travel, which might not suit everyone.

Tour operators play a vital role in the tourism industry by planning and coordinating travel plans, travel packages, activities, and itineraries for their clients.

They use their expertise and resources to create high-quality tour packages helping tourists travel stress-free. Other reasons why tour operators are important are:

• Competitive Pricing: They negotiate in advance with hotels and airlines and offer you the best rates.
• Well Organized: Since the company is a travel company, they want to provide you with the best ground services. They personalize and ensure that every part of the tour is well taken care of.
• Boosting Tourism: They promote destinations and generate tourist revenue, benefiting local economies.
• Ensuring Quality: They maintain high standards for travel experiences, making sure travelers have a positive experience.
• Convenience and Accessibility: They make travel accessible to a wider range of people, including those who might not have the time or expertise to plan their own trips.
• Immediate Support System: When traveling to a foreign country things can become uncertain at any time. A competent company handles all these unprecedented events efficiently.
• Supporting Local Businesses: They partner with local businesses, contributing to the growth of sustainable tourism practices.
• Networking Opportunities: A tour company targets many people like you. Staying, traveling, and eating together is a great way to increase your network.

There isn’t a single best tour operator as it depends on your travel style, budget, and destinations. However, here is a list of the 10 best travel companies & tour operators in the USA with 191,668 reviews. [Source: tourradar ]

Travel companies that organize guided tours use travel operations software to manage customer information, travel information, and background functions. This type of tour operator software helps companies keep track of the organizational aspects of travel such as schedules, itineraries, meal plans, and more. In addition, it tracks tourists and participants, as well as personal tasks and activities. Companies can use this type of software to manage costs, expenses, and revenue. Capturing 75% of the Global Tourism market with over 883,934+ downloads globally and surpassing software like Rezdy, Peek Pro, Bokun, and more, the best software is found to be WP Travel . Here’s a list of the 5 best tour operator software:

Check this article on Best Tour Operator Software for a detailed overview of features and prices.

A tour operator is a person or organization responsible for planning travel and vacation packages. G Adventures and Intrepid Travel are some famous examples.

A travel agency is a private broker or agency that sells holiday packages. American Express Travel is an example of a travel agency. While Booking.com is also a travel agency, it is regarded as an Online Travel Agency (OTA) rather than a traditional one.

When the tour operator creates services, the travel agency is the intermediary that sells those services.

Further differences between a tour operator and a travel agency can be discussed below:

Explore this article “Tour Operator vs Travel Agent- What are the Differences?”

Launching your own tour operator business can be an exciting and rewarding venture. Here’s a roadmap to get you started: 1. Research the market and develop a solid business plan. 2. Create a unique brand and effective marketing strategy. 3. Develop tailored tour itineraries by collaborating with local businesses. 4. Prioritize safety protocols and staff training 5. Integrate technology like online booking and tour management software.

To package a tour, tour operators first research trends, design itineraries, then source local activities, and negotiate bulk rates with hotels and transportation. With everything neatly bundled (accommodation, meals, travel), they create a price-conscious package and market it through various channels. Some even offer customization options for the customer.

Tour operators function by streamlining the travel experience. They utilize bulk rates on flights, hotels, and activities. This allows them to create pre-designed packages that bundle everything you need for your trip – flights, accommodation, transportation, and sometimes even meals or entrance fees. This one-stop-shop approach simplifies trip planning, letting you focus on enjoying the destination.

Here’s a step-by-step process to start your very own tour operator business. Research and Planning 1. Legal and Financial Consideration 2. Branding and Marketing 3. Operations and Logistics 4. Technology Integration 5. Hiring and Training Staff 6. Launch and Growth Strategies. To look into these steps in detail, check this article on starting a tour company .

No, booking.com is not a tour operator. It is one of the largest online travel agencies in the world. Booking.com does not create its own travel packages but helps tour operators from around the world market their packages.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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Tour Operators: Types, Functions, Importance, Difference

• Post last modified: 19 January 2023
• Reading time: 18 mins read
• Post category: Uncategorized

What is Tour Operator?

Tour operators are sometimes called wholesalers but this is partially true because a wholesaler buys goods or services in bulk at his own account to prepare a tour package and then retails it through the travel agencies or directly to the clients.

Table of Content

• 1 What is Tour Operator?
• 2.1 Inbound Tour Operators
• 2.2 Outbound Tour Operators
• 2.3 Domestic Tour Operators
• 2.4 Destination Management Companies
• 3.1 Planning a Tour
• 3.2 Making Tour Package
• 3.3 Arranging a Tour
• 3.4 Travel Information
• 3.5 Reservation
• 3.6 Travel Management
• 3.7 Evaluate the Option Available
• 3.8 Promotion
• 3.9 Sales and Marketing
• 3.10 Taking Care of Glitch
• 4 Importance of Tour Operators
• 5.1 Tour Packages Creation
• 5.2 Make Travel Arrangements in Advance
• 5.3 Tour Operations Budgeting
• 5.4 Providing a Relaxed and Safe Tour
• 6 Difference between Travel Agent and Tour Operator

However, a tour operator who has his own one or more tourist product components formulates a new tourist product for example ‘inclusive tours’. Tour Operators generally offer a variety of package tours to cater to the needs of different kinds of travellers.

An organization, firm or company which buys individual travel components, separately from their suppliers and combines them into a package tour, which is sold with their own price tag to the public directly or through middlemen is called a tour operator.

More precisely, tour operators are mainly responsible for delivering and performing the services specified in a given package tour. They can provide these services themselves as some have their own cars and coaches, hotels and other travel-related services or can obtain these from other suppliers. That is why they are called manufacturers of tourism products.

Types of Tour Operators

Following are the types of tour operators explained briefly:

Inbound Tour Operators

Outbound tour operators, domestic tour operators, destination management companies.

These are also known as incoming tour operators. Technically, the operators who receive guests, clients/tourists, and handle arrangements in the host country are called inbound tour operators.

For example, a group of American tourists coming through TCI to India and the company makes arrangements and handles the group in India, then TCI is called an inbound tour operator. Incidentally, the inbound traffic to the country for the last two decades has been decreasing.

Essentially, tour operators need to adopt innovative marketing strategies and should introduce special interest tours to cater to the special needs of foreign tourists.

Tour operators, who promote tours to foreign destinations, maybe business tours or leisure tours are called outbound tour operators. Indian outbound tourist traffic is growing at a rate of 10 percent annually and this makes India the second-largest country in the world with regard to the travelling population.

However, India’s outbound tourism is not only holiday-oriented but it is business-oriented too. There are many travel companies that offer outbound packages such as SITA, TCI, Thomas Cook etc.

Domestic tour operators are those who assemble and combine tourist components into inclusive tours and sell them to domestic travellers. In general, these tour operators provide travel services within the boundary of the home country and offer package tours to travellers viz. domestic inclusive tours or independent tours.

These are commonly known as handling agencies and their main function is to organize tour arrangements for incoming tourists on behalf of overseas operators. When a tour operator himself promotes beach holidays, wildlife holidays, wildlife tours, heritage tours, cultural tours at different places, difficulty arises.

It is the ground operator who handles the incoming travellers in the same season but at different places and ensures that the entire operation is according to the package tours or agreements.

Sometimes when a handling agency is at a prominent tourist place, for example, Delhi and it has to make arrangements to Goa, then it contracts (if it has no office of its own) with a local operator (known as an excursion agent) to handle the arrangements on his behalf.

Functions of Tour Operator

A tour operator is like a service provider, providing the most convenient option for tourists to stay, visit, as well as leave the city. A tour operator owns a high volume of travel services across carriers, services, and accommodation. Some most important functions of the tour operators are following:

Planning a Tour

Making tour package, arranging a tour, travel information, reservation, travel management, evaluate the option available, sales and marketing, taking care of glitch.

The most important function of the tour operators is planning a tour. Tour operators plan a tour and make a tour itinerary that contains the identification of the origin, destination and all the stopping point in a traveller’s tour.

A prospective tour operator also gives advice to intending tourists in various types of tour programmes, which they may choose for their leisure or commercial travel.

Tour operator buys individual travel components, separately from their suppliers and combine them into a package tour. Tour operators make tour package by assembling various travel components into a final product that is called a tour package which is sold to tourists with their own price tag. Making tour packages is also an important function of the tour Operator.

Tour operators make tour package and also arrange a tour according to tourist demands. Tour operators arrange the tour package and various tourists activities to provide the best experience to tourists/travellers.

Whatever the size of tour operators, it has provided necessary travel information to the tourists. This task is utterly difficult and very complicated. A tour operator must give up-to-date, accurate and timely information regarding destinations, modes of travel, accommodation, sightseeing, immigration, health and security rules about various permits required to travel in a particular area etc.

It is a very important function of all types of tour operators and travel agencies. Tour operators make all the reservations by making linkages with the accommodation sector, transport sector and other entertainment organizations to reserve rooms, and seats in cultural programmes and transportation.

Tour operators manage tours from the beginning to the end of the tour. A tour operator has the responsibility to look after the finer details of a vacation or tour such as hotel, accommodation, meals, conveyance etc. Tour operators provide travel guides, and escorting services and arrange all travel-related needs and wants.

Tour operators evaluate all available options to provide a unique or unforgettable travel experience to tourists during their journey. Tour operators evaluate the various options available for a tour package and provide the best of them to tourists.

Tour Operators makes tour packages and promote them into various tourists markets at domestic as well international level. Tour operators promote a travel destination to attract a large group of tourists at the domestic as well as international level.

In the promotion of tourist destinations, tour operators play a key role. Travel agencies or tour operators are called image builders of a country.

Tour operators do sales and marketing of tourist products. Tour operators buy individual travel components, separately and combine them into a tour package, which is sold with their own price tag to the public directly. Tour operators do the marketing of tourist destinations and tourism products to attract the attention of tourists/travellers.

Tours operators are also called handling agencies that handle tour package and take care of all the glitches and problems that arise during a tour package. Tour operators fix the glitches and provide the best available alternative to tourists during their journey.

Importance of Tour Operators

• Tours operators play a key role in the tourism sector. Tour operators create tourist product, promote them and finally sold them to tourist.
• Tour operators provide the best and competitive price to the tourist. Tour operators negotiate with suppliers of tourism product such as hotels, airlines and provide the best possible price to the tourist.
• Tour operators buy tourist product in bulk and get huge discounts from suppliers. So that they can provide tourist’s products at cheap price.
• Tour operators organized a tour in the best way. They personalize and make sure each and every component of the tour is well-taken care. Tour operators provide best travel experience during a tour. Tour operators save tourist’s times and money.
• Tour operators provide immediate support system at host country as well as foreign land. When tourists travel to a foreign land and things get uncertain, maybe it’s a health or loss of documents and need to return back or change of travel plan. A qualified tour operator takes care of all these unseen events with efficiency.
• Tour operator caters to the needs of tourists on the based on their taste of travel. Tour operator provides all the best available option according to tourist needs and demands.

Role of Tour Operators in Tourism Business

Tour packages creation.

The tour operator is in charge of developing and maintaining guests’ tour packages. The preparation of activities that appeal to the specific visitors embarking on the trip is part of tour package management. When and how to adjust a tour package to best adhere to the group or individual’s goals should be covered by the tour operator.

Make Travel Arrangements in Advance

In most circumstances, tour operators are responsible for making travel arrangements for the touring group. This covers transportation from one location to another, as well as ensuring that all members of the group arrive at their next destination. Tour operators frequently assist with flight tickets and collaborate closely with hotels to recommend lodging reservations, sightseeing alternatives, and other activities to group members.

Tour Operations Budgeting

Tour operators work hard to build tour packages that provide users with great service at a lower cost than if they booked each commodity separately, while still running a profitable business. Tourists purposefully seek out the assistance of a travel agent or tour operator in order to get more value for their money. Before finalising a tour package, tour operators should take the time to evaluate pricing.

Providing a Relaxed and Safe Tour

A tour should fulfil all of a traveller’s expectations and beyond. A tour operator should be skilled at putting together an experience that will leave guests with lifelong memories.

It’s just as crucial to providing a meaningful, good experience as it is to keep your passengers safe throughout the journey. Some tour activities may represent a possible risk to travellers, putting the tour organisation at risk. As a tour operator, you should encourage your visitors to purchase travel insurance. Insurance will give you and the tourists peace of mind as they go on once–in–a–lifetime experiences. Travel Agency & Tour Operators Roles & Responsibilities

Difference between Travel Agent and Tour Operator

There is a lot of confusion about the difference between tour operators and travel agents what exactly makes them different. The main difference between a Travel agent and a Tour operator are following as:

• A travel agent is a person who has a full knowledge of tourist product – destinations, modes oftravel, climate, accommodation and other areas of the service sector. He acts on the behalf ofthe product providers/principals and in return get a commission.
• Tour operator is an organization, firm or company who buys individual travel components,separately from their suppliers and combines them into a package tour, which is sold withtheir own price tag to the public directly or through middlemen.
• Tour operators are like wholesalers and travel agents are the retailers.
• A tour operator makes the package holidays up and the travel agents sell them on.
• Tour operator taking up the bulk of the responsibilities and his fee is obviously much greaterthan a travel agent.
• A tour operator has the responsibilities to look after the finer details of a vacation or tour suchas hotel, accommodation, meals, conveyance etc.

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• World's Best Awards 2024
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Travel + Leisure Readers' 15 Favorite Tour Operators of 2024

Travel + Leisure readers have selected their top tour operators for 2024. Check out which companies made the cut in our annual “World’s Best Awards” survey.

How Voting Works

What readers loved about tour operators, the full list.

Courtesy of Timbuktu Travel

An experienced tour operator can elevate a trip from “great” to “unforgettable.” So it stands to reason that many of the votes in Travel + Leisure ’s World’s Best Awards came from repeat customers — readers who know not to let go of a good thing. And though there are a few generalist luxury travel companies on this year’s list, many have a specific niche, from walking tours to regional expertise.

Every year for our World's Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Over 186,000 T+L readers completed the 2024 survey. A total of more than 700,000 votes were cast across over 8,700 properties (hotels, cities, cruise lines, etc.).

Tour operators and safari outfitters were specifically rated on the criteria below:

• Staff/guides
• Itineraries/destinations
• Accommodations

For each characteristic, respondents could choose a rating of excellent, above average, average, below average, or poor. The final scores are averages of these responses.

Many of the top-rated tour operators this year are specialists of some description, such as bicycle-focused DuVine Cycling + Adventure Co. (No. 3) or Classic Journeys (No. 11), which focuses on walking tours.

Quasar Expeditions (No. 2) operates boutique Galápagos cruises and Patagonia trips. A repeat customer highlighted their dedicated regional expertise: “Their incredible local hires brought enriching cultural experiences to each journey.”

Another company with a niche, AdventureWomen (No. 5) offers small group tours for women. “I continue to work with them again and again,” one voter wrote. “I really enjoy my fellow travelers, small groups (only 14 people), and interesting places with a focus on culture and activities through a woman’s perspective.”

Timbuktu Travel

A new entry to the World’s Best Awards, Timbuktu Travel (No. 1) is based in Cape Town, South Africa, and coordinates trips throughout Africa, South America, Asia, and Antarctica. T+L readers particularly appreciated the company’s website, which allows users to create a custom trip (including hotels, activities, and transfers) with an estimated price. For readers, the cost transparency was a “very rare” perk for a luxury travel company. And, with so many repeat customers, it seems the vacation experience matches the planning process. “I have been on four safaris with Timbuktu and about to leave on my fifth. Their care and organization is exceptional,” said one reader.

1. Timbuktu Travel

Reader Score: 99.30

2. Quasar Expeditions

Reader Score: 98.76

3. DuVine Cycling + Adventure Co.

Reader Score: 98.68

4. Butterfield & Robinson

Reader Score: 98.60

5. AdventureWomen

Reader Score: 97.83

6. TCS World Travel

Reader Score: 97.78

7. Black Tomato

Reader Score: 97.38

8. Jacada Travel

Reader Score: 97.24

9. Kensington Tours

Reader Score: 97.02

10. Natural Habitat Adventures

Reader Score: 96.33

11. Classic Journeys

Reader Score: 96.21

12. Boundless Journeys

Reader Score: 96.00

Reader Score: 95.84

14. Off the Beaten Path

Reader Score: 95.78

15. Backroads

Reader Score: 95.39

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• Destination Guide
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• Places to visit
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Tour Operator: Types, Certification, Management, and Functions

We see a variety of advertisements in day-to-day life in magazines as well as newspapers regarding a three-day or one-week tour that mentions the total cost of the package with an itinerary.

For instance, a one-week tour to Thailand under ₹ 50,000 or grab coupons worth ₹ 1000 on booking flights for Goa or heavy-off season discounts if you are headed to Fiji. These are tour package available for both individuals and groups. These tour packages are created by tour operator who has been in industry for a good amount of time.

Tour Operators

Get answers to all your questions about a tour operator.

What is a tour operator?

Working out the details of travel and pleasure takes a lot of time and effort. But as said before, it is a time-consuming process; there are travelers who want to spare the effort of planning their journeys, stays, etc. Rather they would pay someone else to do the entire arrangement. This demand led to the origin of tour operators. Today many people who like to wander and explore buy these packages as per their interests, priorities, and budget (which is always pre-determined). This package designed by the tour operator includes travel (to and fro/surface), accommodation, escort/guide, and so on. The person who puts together all these aspects of travel into a tour operator package is called a tour operator.

In general, we can say that a tour operator is a person who figures out information, plans, and co-ordinates travel with various agencies to create a package or service for the traveler. A tour operator is also responsible for the smooth conduct during the duration of the travel. Thus, tour operators can also be called tour consultants or tour coordinators.

A tour operator may or may not necessarily have their own product(s), but at the same time, they can choose to act as an intermediary to tailor a package to meet the demands/needs of the travelers. 

Importance of Tour Operators

Tour operators play an important role in organizing explorations, research, and holidays. We must remember that tour operators originated when the idea of romanticized travel came into the picture. 

Tour Operators provide the best and most competitive prices to the traveler. Tour operators play an important role in negotiating with tourism suppliers (such as hotels, cruises, guides, airlines, etc.) Tour Operators also buy products in bulk, getting them at discounted rates. As a result of it, travelers get the best holiday package possible.

When tourists travel to a different land, things can get uncertain, it can be a health issue, or emergency back in the homeland, or loss of documents and the need to return or maybe change their travel plans. It is important for a qualified tour operator to take care of it all. Tour Operators have good networks across the land, which helps travelers in case of emergency in the host country as well as in foreign land.

Tour Operators cater to a personalized experience based on the taste of the traveler. 

Types of Tour Operators

Typically, there are four different sorts of tour providers. These are categorized based on the type of business and how it operates.

• Inbound Tour Operators
• Outbound Tour Operators
• Domestic Tour Operators
• Ground Operators

1. Inbound Tour Operators

Incoming tour operators is another name for them. Inbound tour operators are defined as businesses that welcome visitors, customers, or tourists and handle arrangements within the host nation. For instance, if TCI Ltd. arranges for a group of American tourists to go via it to India and manages the group there, TCI is referred to be an inbound tour operator.

2. Outbound Tour Operators

Outbound tour operators are those who market trips to overseas locations, whether they be for business or pleasure. For instance, if Thomas Cook handles bookings for a group of French tourists traveling to India, Thomas Cook is referred to be an outbound tour operator in the context of France.

3. Domestic Tour Operators

Domestic tour operators are those that put up included trips from various tourist attractions and market them to domestic tourists. Typically, these tour firms offer domestic travel services to tourists.

Domestic inclusive tours and independent tours are offered to tourists by domestic tour operators working inside their own country’s borders.

4. Ground Tour Operators

These types of tour operators are often referred to as handling agencies, and their primary job is to plan tours for inbound passengers on behalf of foreign operators. Consider India as an example of a country with a diverse culture.

The issue occurs when a travel operator offers beach vacations, wildlife vacations, adventure tours, and historical tours at various locations. Therefore, it is the ground operator’s responsibility to manage the arriving travelers throughout the same season but at various locations and ensure that everything runs according to the package tours or agreements.

Functions of Tour Operators

A tour operator is an organization, individual, or entity in charge of setting up the actual transportation and lodging for any tour or holiday. Additionally, they organize and run vacations by hiring, scheduling, and combining different tour elements, including accommodation, food, transportation, guides, optional excursions, and occasionally even flights.

A tour operator is similar to a service provider in that they provide holidaymakers with the easiest way to arrive, stay, and depart from a place. A tour operator controls a significant number of travel-related airlines, services, and lodging. 

The following are some of the functions of tour operators:

1. Planning a tour

Planning a tour is one of the significant functions of the tour operators. Planning a tour, creating an itinerary, information about the destination, activities to do, and more are all the duties of the tour operator. A tour operator is also a tour consultant who offers his/her advice to the traveler on the basis of the interest they have, which they may choose for their next leisure or business trip.

2. Making Tour package

Tour operator buys travel components (such as flights, hotels, excursions, and more) to combine them into a package tour. They create a tour package by assembling various travel components into a final product that is sold to the tourist with a price tag of its own.

3. Arranging the tour

Travel companies create travel packages and organize tours based on visitor preferences. To give visitors/travelers the greatest experience possible, tour operators organize the trip package and numerous tourism activities.

4. Travel Information

No matter the size of the tour operators, it is always necessary to provide appropriate information to travelers. It is the most important function of tour operators to give timely updates degrading the destination, accommodation, sightseeing, immigration, health, rules, and regulation.

5. Reservation

One function that every tour operator or travel agency perform is making a reservation. A tour operator should be well connected to get the best price to make a booking, whether for hotels, flights, or entertainment activities.

6. Considering the Alternatives

Tour operators must evaluate available options to provide unique and unforgettable travel experiences. It is necessary for a tour operator to evaluate all the available options before they sell it to tourists.

7. Sales and Marketing

The only way a tour operator can make money is by selling the tour packages that they have carefully constructed, keeping in mind the traveler’s requirements. It is a salient function of the tour operator to market their packages in the right manner to generate revenue.

8. Taking Care of Problems

As said before, tour operators are also called tour coordinators who are responsible for the smooth conduct of the holiday if any problem arises. Tour operators correct the issues and offer travelers the best possible substitute during their vacation.

9. Tour Operator Certification

The highest ethical and environmental standards available are met by your operations if they have been certified by an Accredited Certification Body. The public’s concern about the negative and beneficial effects of travel and tourism is increasing, and certification offers a respectable answer to challenging environmental and social problems.

These are the following certificates that a tour operator can take to become a certified operator.

• IATA  – International Air Transport Association
• PATA  – Pacific Asia Travel Association
• WTTC  – World Travel and Tourism Council
• IATO  – Indian Association of Tour Operators

Being a tour operator is a multifaceted and exciting job. Building strong partnerships with suppliers and delivering outstanding customer service is key to success in this field. Additionally, to become and keep up with the latest trends in travel industry, tour operator training is provided by many organizations and education centers. Tour operators should ensure to enrol in these programs and use technology to their benefit.

Tour Operators FAQs

What is the main role of a tour operator.

A tour operator is a member of the hospitality industry that plans tours and offers assistance to clients, and ensures they have a comfortable time. Based on their financial situation and personal preferences, these experts provide consumers with advice on various travel packages.

Why does one need a tour operator?

They personalize the tour and ensure that every detail is taken care of. Everything from the airport to hotel transfer, meet and greet, hotel check-in, meals, transportation to the trade show, sightseeing, and other activities are scheduled to make the most of your time and money spent with them.

How do I start a tour and travel business?

Starting a tour and travel business can be an exciting and rewarding venture. Here are some steps to help you get started: – Know Your Business. – Determine Target Market. – Analyze Competitors. – Set Goals. – Outline Strategies. – Set a Budget. – Get to Work.

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North America Tour Companies

List of north america travel companies & tour operators with 195915 reviews.

Bindlestiff Tours

• Excellent - 1,562 reviews for North America tours

Hogan was our excellent guide. We were a family of 8 ranging in age from teens to mid sixties of varying hiking ability and were all able to enjoy a wide range of activities. We paid extra for hotel accommodations and found it well worth it although, if everyone is willing to sleep in tents, you can save a lot and have basically the same adventure.

Trip of a lifetime! These guys know what they are doing. This trip was to celebrate my Mom's 90th birthday - she loves the southwest National Parks and Bindlestiff Tours absolutely hit the mark! It's a busy holiday - but you get to see so much. Our guide, John (The Boss ;-)) was phenomenal - the best! He knew so much about the areas and brought us together as a group (he has great taste in music too), but he helped make the tour so enjoyable. He made everything so easy for us just to enjoy the whole experience. We didn't have to think about transport as he drove us, we'd arrive at the national park - straight in and paid for, ideas for hikes that each group of us could realistically achieve. Lunch was provided, we just walked in and out of hotel rooms, ideas for restaurants too. Having done my own 'road trip' holidays before, this tour took so much of the organisation out of it and we enjoyed every minute. Zion, Bryce, Canyonlands, Arches, Monument Valley, Antelope canyon and Grand Canyon....then there were the extra visits to Route 66, sunsets and sunrises - all amazing experiences and memories!! We were so fortunate to have a lovely group of fellow travellers - ranging from teenagers to 90 and we all got along whilst doing our own thing too. This tour had travellers on their - which is something that I am considering now as it's a bit of company but you can still do your own thing. I am so grateful to all involved who helped us have such a wonderful time. Many thanks!

Receptivo Aborigen Tours

• Good - 101 reviews for North America tours

Good trip, covered all the main areas. Guides were very knowledgeable and informative. Accommodation excellent and bus very comfortable.

We have chosen the tour specifically because it was in German and also in other languages shown. Also on our voucher was again confirmed the tour with professional, German-speaking tour guide. Unfortunately, the tour guides did not speak German. We were able to help ourselves a bit with the translation app but we also missed a lot of information. We are very disappointed about this and expect compensation. The tour guides have tried and were very nice also the tour was very nice.

Southwest Adventure Tours

• Excellent - 108 reviews for North America tours

Maggy and Vassil's wonderful Magnifisent Alaska Tour with Southwest Adventure Tours! July 2024 The trip was awesome.The itinerary was very well planned. The places we visited were spectacular/you can enjoy the photos/. All of the above is due to our guide - Daniel(Dan) Sachse, He is a very experience tour guide with good driving skill. His knowledge of Alaska, its nature, history and culture made our trip wonderful. He is consummately friendly and courteous, always with a smile on his face. He created a very friendly atmosphere in our group. He was always cheerful, enthusiastic and showed great concern for the welfare of our group. A first class tour leader! Thank you, Southwest Adventure Tours and Dan for the fantastic trip!

This was my 1st solo group trip & felt safe & comfortable. The tour guide was so friendly, warm & knowledgeable! I really enjoyed my little Mighty 5 adventure!

• Excellent - 1,013 reviews for North America tours

The tour was overally amazing. I had a really fun experience and I would recommend this to anyone wanting to experience the west coast. However, the itinerary did start to fall flat from day 3. There was sooo much traveling and not enough sigh-seeing in my opinion.

If you plan on doing the Vegas and Best of the West Tour, don’t. It is basically two three day tour that has been mashed together. My tour guide for the first half of the tour (Sedona, Horseshoe Bend, Antelope Canyon and Valley of Fire) was passive aggressive and incredibly condescending. I understand she was speaking three different languages but she missed telling the English speaking people a critical piece of information, and when i told her what she did, she would not believe me and was incredibly rude to me, to the point it made me cry. The second tour guide for the last half of the trip was the same, attacking me when i made the point that i had already seen most of the things, and accusing me of not being grateful If you are an English speaking person and want to go on this trip- don’t. They cater almost exclusively to Italian people who speak no English. It will be an extremely lonely experience.

• Excellent - 5,726 reviews for North America tours

It was simply great fun!

Es war super eine tolle Erfahrung, aber ein Tag mehr oder etwas mehr Zeit zum Durchatmen wären toll gewesen:)

• Excellent - 938 reviews for North America tours

The tour guide gave conflicting information to different people which caused us to have to take an Uber from our hotel to the restaurant for dinner and then the bus (that was at the hotel) proceeded to take others from the hotel to the restaurant.

This is a trip of a lifetime ! We travelled from New York to Los Angeles and had a ball. This country has so much going for it! So much to see! The coach was brilliant, comfortable and fully air conditioned. Tour director Jon and driver Sam were exceptional, knowledgeable and helpful. Anybody looking to see America, we would recommend this tour. Lots of free time with special places like the Elvis experience and the hotels were brilliant! We will be back for another USA tour in the next couple of years! can’t wait!

• Excellent - 1,966 reviews for North America tours

Would like to have walked down the main street of Chinatown. We're very disappointed in the side street we walked on. If you are going to offer snacks, please make sure all can participate. Found it a little offensive that even after the second day of not being able to receive a snack, all the same snacks were continually offered.

Extraordinary experience!!!! I’ll never forget!! Thank you so much for this great opportunity.

Moose Travel Network

• Excellent - 173 reviews for North America tours

I joined an incredible tour and had an amazing time! Bruno, our tour guide, was exceptional—he wore many hats as a driver, chef, and car mechanic. We visited numerous lakes for swimming and sightseeing, making it feel like a scenic car ride. I met wonderful people from around the world and truly experienced the essence of Canada on this tour. I felt connected to nature throughout the entire tour, watching the stars and moon between the trees.

Solid 8/10 trip. Got to see everything on the itinerary, plus some wildlife! Such a fun trip full of adventurous activities like white water rafting and paddle boarding.

Intrepid Travel

• Excellent - 11,800 reviews for North America tours

Britt I the tour leader was obviously passionate about her work.

Hotels in beddeck was substandard Hotels in Halifax and Charlottetown

• Excellent - 19,705 reviews for North America tours

Amazing venues with the best tour guide!

Interesting tour, hitting all the high points on the east coast if Canada. Will come back again to spend more time in the cities as the tour touches on everything but not enough time which is expected. Very comfortable hotels and transport. The train to Halifax was great, excellent service and well worth doing, would recommend adding this on to all the trips.

G Adventures

• Excellent - 22,568 reviews for North America tours

Exciting and enjoyable.

Chuck was great, encouraging and super organized. Gave our choices and made sure all could do what they preferred.

Europamundo

• Good - 4,378 reviews for North America tours

On the first leg from Chicago to Niagara Falls, we had an excellent travel companion in a modern Mercedes coach. Later we continued from Niagara Falls to New York, Philadelphia and Washington. The now large coaches were regularly too cold, so that the passengers sometimes had to "warm" themselves with jackets and long pants. One major drawback, however, was that there was no WiFi available from Niagara Falls onwards. That is actually a shame. Nevertheless, all the tour guides made a great effort. The hotels were also "okay" to "good". Thank you very much for this trip, we met very nice people from all over the world.

Wonderful tour! Highly recommend

Calgary Tours

• Good - 65 reviews for North America tours

After the first day which was very long the tour was very enjoyable. The tour guide were very knowledgeable. The scenery was beautiful and was as listed in the itinerary. The accommodations were very nice. The staff at Tour Radar were very professional answering my questions in a timely manner. They gave me a refund for an activity that was included but unable to do because of the fires.

Calgary Tours has a very solid organizational logistics plan in place making sure that each day, the right people are on the right bus. Not sure how they do it, but it was amazing. I expected that Calgary Tours would have set us up at some low rated hotels. Pleasantly surprised at the quality of the hotels we stayed at were great. One tour guide that stands out is Allen. He went out of his way to ensure that our last night stay in Calgary was ready to go. His bilingual language skills in both English and Chinese assured that his passengers received a very clear understanding of the important places we visited. Allen is a great asset to Calgary Tours.

Fresh Adventures

• Excellent - 87 reviews for North America tours

I had a blast! Mother nature threw rain, mosquitos and an aching hip my way, but all I have are fond memories of this adventure. Marge and Louie were well organized, keeping us informed of the itinerary and (mostly) on schedule while having the flexibility to adapt to unexpected things like a highway closure or the group wanting to go for beers after a day of rafting and adventure. The food was a great balance of healthy and comfort food meals - the bison burgers were a bonus. The hikes were amazing! I like how they made adjustments depending on the group's fitness level. The option to go rafting on the last day was a great addition to the adventure. I live close enough to the mountains I could do a lot of these hikes on a weekend trip, but I would definitely book again with Fresh Adventures just for the added experience they provided.

Great trip! Our guides, Jeremy and Laurie were amazing… because we arrived a couple of days after the Jasper fires they worked hard the whole time to adapt the plans to avoid smoke and fires around us. Their cooking was on another level - very healthy and we even had a fondue one day, up in the mountains!

Discover Canada Tours

• Excellent - 408 reviews for North America tours

I went on a tour to the Rocky Mountains and it was an insanely great trip. You see an impressive landscape and really get to know Canada. You travel a lot by bus, but that's no problem because there's enough space and plenty of breaks. The staff are very competent, all questions are answered, everything is well planned and you always feel that you are in good hands. The hotels were well chosen and you always have time to do something yourself and discover the places. I can definitely recommend the trip and there is hardly anything to improve.

The tour was really worth going to. Especially because of the tour guide, Chris and the driver, Yee. They were both really helpful and friendly during the tour. We got good recommendations for shopping and dining. They also helped us take nice photos. All the places we stopped were beautiful. We had some changes to the itinerary due to wildfire but we were able to enjoy that change too.

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Who is a Tour Operator? Know Roles and Responsibilities

If travel destinations and tourist places are something that interest you or fill you with enthusiasm, probably then, you must know about a tour operator. Tour operators advise customers about different travel options. They organize tours for individuals or different groups of travelers. As professionals, they prepare tour itineraries, and tour packages and coordinate with vendors for your holidays.

In this write-up, we delve into a tour operator’s roles and discuss the necessary skills, roles, and education qualifications for the job.

Who is a Tour Operator?

A tour operator is someone who belongs to the hospitality industry. He organizes tours and helps customers during trips so that they have positive reviews. Advising customers on different tour packages based on their budget and interests, and handling all logistics of a tour, such as booking tickets and accommodations, are some basic roles assigned to them.

Tour operators generally work for travel agencies or tour companies A tour guide will accompany tourists on their trips, but tour operators are solely available to answer their questions. They provide detailed information about tourists’ itineraries.

Types of Tour Operators

Here are some types of tour operators who can help you plan your holidays better and make them memorable!

1. Domestic Tour Operators

 Domestic tour operators provide tours and travel services within their own country. They serve tourists who desire to explore different regions or attractions within their country.

2. Inbound Tour Operators

These operators serve foreign tourists visiting their country. They plan and organize tours within their own country, and provide services such as transport, accommodation, guided tours, and activities.

3. Outbound Tour Operators

Outbound tour operators organize tours for residents of one country traveling to another country or countries. They arrange the trip, including flights, accommodations, transportation, and activities at the travel destination.

4. Special Interest Tour Operators

These operators specialize in planning tours catering to specific interests or hobbies, such as wildlife safaris, culinary tours, photography tours, adventure travel, or cultural immersion experiences.

5. Wholesale Tour Operators

Wholesale tour operators sell pre-packaged tour products in bulk to travel agencies or retail outlets. They often provide discounted rates to travel agents. Travel agents usually earn a profit by reselling the tours to clients.

6. Incentive Travel Companies

These companies organize travel experiences for corporate groups or organizations as rewards or incentives for employees or clients. They often tailor trips to meet the guided objectives and preferences of the organization.

Tour operators design and organize pre-packaged tours or holiday packages while the Travel agents help clients in booking individual travel components.

What is the Role of a Tour Operator?

Tour operators play a wide array of roles when it comes to planning holiday packages and dealing with tourists.

1. Planning Tour Packages

These professionals design and schedule travel packages for individual travelers or groups of tourists. They coordinate with their clients to discuss their likes and dislikes and then suggest a range of attractions, accommodations, and transportation options to enable the clients to select the tour packages that meet their preferences.

2. Negotiating Rates

Often the tour operators can try to book a group of room /blocks in a hotel for their bigger group. This leads to lower rates for the tourists.

3. Arranging Travel

Tour operators ensure that passengers have their train tickets to travel between the cities or even book a car rental to help customers visit the attractions according to their schedule.

4. Providing Customer Support

A tour operator offers travelers with the technical assistance that they may need before a trip. For example, they may reply to customer questions about a trip they are planning, tell them about currency exchange rates, or notify them if there are any changes in their itinerary.

5. Preparing Tour Budgets

A tour operator comes up with different price options with sample itineraries and counsels customers on the kind of lodging and attractions that are within their budget.

6. Researching Travel Options

Tour operators are specialists who gather and study data on traveling patterns to suggest itineraries to tourists about where they should go, where they will stay, and where they can eat on their trips.  

They read articles and browse online for details about travel trends and popular tourist spots that they can use to stay updated with what is trending currently.

Educational Requirements for a Tour Operator

To become a tour operator you need a high school diploma or equivalent. Some employers, particularly tour companies or travel organizations, may prefer to hire candidates with a bachelor’s degree.

Tour operators need a degree in tourism and travel services management or hospitality management. Many colleges and universities offer these undergraduate programs, and it typically takes four years for students to complete their degree. You can also consider doing short-term courses in the following streams.

• Hospitality finance
• Foundations of tourism
• International hotel management
• Tourism information technology
• Hospitality management strategies
• Sustainable tourism planning
• Revenue management
• Service technology
• Event planning
• Human resources management
• Hospitality sales and marketing

Difference between Travel Agent and Tour Operator

Tour operators and travel agents both play important roles in the tourism industry, but they have distinct functions and responsibilities. Let’s differentiate between the two.

Travel Agent :

A travel agent is an individual or a company that acts as an intermediary between travelers and travel service providers. They may specialize in certain types of travel, destinations, or services.

Travel agents typically earn commissions from the travel suppliers they book with, rather than charging clients directly for their services.

They assist clients in planning and booking the trip, including flights, accommodations, transportation, and activities.

Tour Operator :

A tour operator is a company that designs, organizes, and sells pre-packaged tours or holiday packages to travelers. Tour operators handle all aspects of the tour, including accommodations, transportation, meals, guided tours, and activities. They often work with travel agents to sell their tour packages to clients.

They may specialize in specific types of tours, such as adventure tours, cultural tours, luxury tours, or eco-tours. Tour operators also offer customized tour packages tailored to the preferences and needs of individual clients or groups.

Wrapping Up

The profile of a tour operator is special as it blends creativity, expertise, and impact. Tour operators have the privilege of turning travelers’ dreams into reality by crafting unique and immersive travel experiences tailored to specific interests and preferences.

They have an extensive knowledge of travel destinations, coupled with strong connections with local suppliers. This enables them to offer better service and access to exclusive travel opportunities.

Check also: Best Places to Visit in Kashmir

Moreover, tour operators play a crucial role in promoting sustainable tourism practices as they support local communities, and preserve cultural and natural heritage. Although they may face challenges such as changing rules and unforeseen circumstances, tour operators show professionalism in ensuring the safety and satisfaction of their clients.

A tour operator designs organizes, and sells pre-packaged tours or holiday packages to travelers. They plan and coordinate all aspects of the tour, including accommodations, transportation, meals, guided tours, and activities.

They also negotiate contracts with travel suppliers such as hotels, airlines, transportation companies, and tour guides. A tour operator promotes tour packages to attract clients.

Moreover, they assist and support to travelers before, during, and after the tour. They also ensure compliance with safety regulations and provide a high-quality travel experience.

While both tour operators and travel agents are involved in the travel industry, they have separate roles and functions.

A tour operator specializes in designing and organizing pre-packaged tours or holiday packages for travelers. They handle all aspects of the tour, from transportation and accommodations to planning activities and excursions.

On the other hand, a travel agent acts as an intermediary between travelers and travel service providers. They assist clients in planning and booking various aspects of a trip, such as flights, accommodations, transportation, and activities.

Travel agents may work with tour operators to sell their tour packages to clients, among other services.

A tour operator designs and creates pre-packaged tour itineraries tailored to specific destinations or themes. They negotiate contracts with hotels, airlines, transportation companies, and other travel suppliers to secure competitive rates and check availability.

They handle all logistics related to the tour, including booking accommodations, arranging transportation, and organizing guided tours and activities.

They market and promote tour packages to target audiences through online platforms, travel agencies, and promotional events.

A tour operator provides assistance and support to travelers throughout the tour, including addressing any issues or concerns that may arise.

Finally, they ensure compliance with safety regulations and industry standards to ensure the well-being and safety of travelers.

Last but not least, a tour operator continuously evaluates and improves tour offerings based on customer feedback and market trends to improve the overall travel experience.

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Fascinating Bhutan

Tour operator in Bhutan "Access Bhutan Tours & Treks" made our 8 days travel around western Bhutan behind any expectations. The agency prepared very detailed and varied itinerary, the guide with his extensive knowledge about buddhism guided us kindly throughs temples, fortresses, monasteries, the driver carried four of us safely in luxury van. Access Bhutan Tours & Treks provided very good, professional customer service. We are very satisfied.

Date of experience : 18 September 2024

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