taylor swift tour europe ticketmaster

How To Get Taylor Swift Eras Tour International Tickets Abroad

Ticketmaster, “why you gotta be so mean?”

International Swifties, now is your turn to experience the dramatic saga that is trying to acquire Taylor Swift Eras Tour tickets. It’s not an easy feat by any means, especially when Ticketmaster is involved. Swift first announced international dates for her Eras Tour in June, which includes cities in Europe, Asia, and Australia. In addition to the announcement, Swift also shared that registration for those dates had opened up. Unfortunately, the deadline to sign up to be a “verified fan” and receive a code to purchase tickets on Ticketmaster has long since passed, but that doesn’t mean you can’t still get international tickets to Swift’s Eras Tour another way.

Just like there are many avenues (albeit some expensive ones) to buy last-minute Eras Tour tickets , there are ways to get tickets to potentially see Swift sing “Paris” in Paris or “London Boy” in London. The only problem is Ticketmaster has put into place a new set of rules for international Eras Tour tickets that involve a “lead booker” policy . This stipulation added onto Swift tickets has definitely made getting them a lot harder. You might be wondering, what is the Ticketmaster lead booker policy? Well, it’s the company’s solution to the issue of resellers. U.S. Swifties have had to deal with scalpers and non-fans buying up tickets to the Eras Tour, and reselling them for an exorbitant amount. For example, tickets in the same row that I paid $250 for at face value are now going for almost $1,600 on StubHub — and that’s just the lowest price. The most expensive are listed for $9,500.

To try and avoid this type of highway robbery, Ticketmaster’s lead booker policy makes it so the tickets purchased are non-transferable — meaning you can’t resell them on a site like StubHub. Instead, the person who bought these tickets must be present at the show to use them. This makes tickets bought as presents unusable unless the person who bought them is there to present “a valid photo ID matching the customer name on the booking confirmation and the credit card.” Groups must also “enter the venue at the same time.” These strict rules may make it easier for Eras Tour tickets to fall into the hands of only Swifties, but it also makes it almost impossible for you to get international Eras Tour tickets without a presale code. However, there is a bit of hope.

Can You Get Resale Taylor Swift Eras Tour International Tickets?

Lead booker rules are put into place not just for the UK shows, but all international dates, including France , Sweden , and Japan . Most countries, though, state that these rules can change, and “resale may become available at some point.” According to Ticketmaster, the decision to not have resale activated is a choice of the “organizer” — aka Swift’s team. It’s possible if enough Swifties complain about the lead booker rules, Eras Tour tickets will become available for resale. After the Eras Tour Ticketmaster fiasco of 2022 , Swift shared a lengthy (and angry) statement about the mishandling of the sale . Swift, who is “extremely protective” of her fans, was rightfully pissed about the situation, so it’s possible she’ll make things right with international Swifties as well.

If they allow for the resale of Eras Tour tickets, you’ll be able to find those listed on Ticketmaster and potentially other sites like StubHub. The best solution IMHO is allowing for resale tickets, but capping the price at face value so that fans can only get back the money they spent and other Swifties don’t have to decide if they’d rather pay rent for a month or see Swift sing “Cruel Summer” IRL. Until Ticketmaster makes a change to their policy, BDG’s Senior Newsletter Editor Hayley Schueneman — who got tickets to see Swift in France — says, “I would be leery of people saying they can sell you international tickets!”

Will There Be A General Sale For Taylor Swift Eras Tour International Tickets?

Similar to how Eras Tour tickets have been selling in the U.S., you need a fan code in order to actually get in the queue to buy tickets. While presales have begun, some cities are opening up general sales to more verified fans who were put on the waitlist. However, these fans still need a code that’s linked to their Ticketmaster account in order to buy them. This means if you missed the deadline to register for Eras Tour tickets, you won’t be able to purchase general sale tickets.

The public sale for Eras Tour in the U.S. was canceled due to the high demand, and that seems to be the case internationally as well. A lot of fans have also been saying on TikTok that they’ve been taken off the waitlist , but the only tickets still remaining are the VIP packages to Eras Tour since those are the most expensive. It’s possible that if Ticketmaster decides to open up their sales to the general public, all that will be left are VIP packages.

Pretty much, the sales for Eras Tour 2024 tickets are looking to be just as dramatic and confusing as the U.S. Right now, all you can hope for is that Ticketmaster drops their lead booker policy, they open up sales to the general public, or you find a friend in Europe, Asia, or Australia with an extra ticket who would be willing to go to the show with you. Of course, you could also mastermind a friendship with Swift so she invites you into the Eras Tour VIP tent — but that’s going to take a little more manifesting to happen .

This article was originally published on 07.19.23

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Ticketmaster Pauses Taylor Swift’s Eras Tour Sale in France

Fans trying to purchase tickets to six of the pop superstar’s concerts faced long queues and technical issues before the company said that a new on-sale time would be announced.

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By Ben Sisario

Ticketmaster has once again cracked under the weight of a Taylor Swift ticket sale — this time in France.

As French fans prepared on Tuesday to purchase tickets to six concerts in May and June 2024 on Swift’s Eras Tour —  four shows in Paris, two in Lyon — Ticketmaster’s website displayed a gigantic queue of customers ready to buy; one screenshot appeared to tell a fan that 1,023,504 shoppers were in line ahead of them.

Soon, Ticketmaster announced that sales for those shows had been placed on “pause.” The company said that a new on-sale time would be announced, and that “all codes not already used will remain valid.” But some fans’ social media posts seemed to show technical errors on Ticketmaster’s website, including a progress icon that “keeps spinning and spinning and spinning,” as one fan — speaking English with an American accent, but with 762 euros’ worth of tickets in their shopping cart — put it.

A few hours later, the French branch of Ticketmaster offered some more detail on social media, blaming the problem on a “third-party provider” that the company did not identify, and adding that tickets were still available. A representative of Live Nation Entertainment, Ticketmaster’s corporate parent, said that the provider works with Ticketmaster only in France.

The situation in France appeared to be a frustrating repeat of the problems that plagued Swift’s North American presale in November, when an influx of millions of fans — and bots — overwhelmed Ticketmaster’s systems, and fans reported issues like tickets in their shopping carts disappearing before they could be purchased. Ticketmaster shut down its public sale as a result, though the company also said it had sold more than two million tickets to the tour in a single day.

Problems like those at Swift’s presale in November — as well as long-simmering concerns over Ticketmaster and Live Nation’s market dominance — led to a brutal Senate Judiciary hearing in January. Senators from both parties flatly called the company a monopoly and were skeptical of an executive’s explanation that Ticketmaster was unable to defend itself against an onslaught of bots during Swift’s presale.

“This is unbelievable,” Senator Marsha Blackburn, Republican of Tennessee, said at the hearing. “Why is it,” she added, “that you have not developed an algorithm to sort out what is a bot and what is a consumer?”

Yet the demand for Swift tickets has been extraordinary, with Swift selling out stadiums everywhere she plays and tickets going for thousands of dollars on the secondary market. She is scheduled to complete the North American leg of her tour next month, then play in Latin America, Asia and Europe.

The Justice Department has separately been conducting an antitrust investigation of Live Nation. The Justice Department has not confirmed that investigation, but Live Nation’s chief executive, Michael Rapino, has spoken about it openly.

Ben Sisario covers the music industry. He has been writing for The Times since 1998. More about Ben Sisario

Inside the World of Taylor Swift

Chart Wars: “The Tortured Poets Department” logs a fourth week at No. 1. Next week’s competition is a battle  between Billie Eilish and Swift with multiple versions of their LPs for sale.

A Triumph at the Grammys: Taylor Swift made history  by winning her fourth album of the year at the 2024 edition of the awards, an event that saw women take many of the top awards .

‘The T ortured Poets Department’: Poets reacted to Swift’s new album name , weighing in on the pertinent question: What do the tortured poets think ?  

In the Public Eye: The budding romance between Swift and the football player Travis Kelce created a monocultural vortex that reached its apex  at the Super Bowl in Las Vegas. Ahead of kickoff, we revisited some key moments in their relationship .

Politics (Taylor’s Version): After months of anticipation, Swift made her first foray into the 2024 election for Super Tuesday with a bipartisan message on Instagram . The singer, who some believe has enough influence  to affect the result of the election , has yet to endorse a presidential candidate.

Conspiracy Theories: In recent months, conspiracy theories about Swift and her relationship with Kelce have proliferated , largely driven by supporters of former President Donald Trump . The pop star's fans are shaking them off .

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Ticketmaster Announce Taylor Swift Eras Tour Ticket Change

• Oops! Something went wrong. Please try again later. More content below

If you're planning to shake it off at Taylor Swift's The Eras Tour later this summer, Ticketmaster have just updated their ticket rules. Here's what you need to know.

After months of watching The Eras Tour unfold on TikTok (and, y'know, via her stadium concert tour that we can't stop watching), it's coming to the UK. The European leg of TayTay's tour will kick off on May 9, 2024 in Paris and wrap up on August 20, 2024 in London, and Ticketmaster just announced a change to the way they're organizing the event.

Previously, their terms and conditions stated that the 'lead booker' must be present at the event, meaning the cardholder who paid for the tickets had to attend in person. Obviously, this was a concern for anyone who had been bought the tickets as gifts, or younger fans whose parents had purchased the tickets on their behalf.

Do you panic every time you get an eras tour related email from ticketmaster or are you normal?? pic.twitter.com/llPGD7xzGk — aims ⸆⸉ 🦋 IS SEEING TAYLOR SWIFT (@shimmeringtay13) April 2, 2024

Fans were left confused over whether the 'lead booker' had to be present at the actual gig, or attend at the gates where people were showing their tickets.

Thankfully, though, in an email shared this week [April 4], Ticketmaster updated their T&Cs, sharing a new policy. In an email to ticket holders, they wrote: "The 'lead booker' policy has been removed, meaning that the person whose name is on the Ticketmaster account used to purchase tickets is no longer required to attend the event.

"All other terms and conditions remain unchanged. We hope you enjoy the show!"

While this is great news for many fans, others joked it was stressful receiving an email from Ticketmaster with 'The Eras Tour' in the subject line. Don't panic us like that!

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How to get tickets to Taylor Swift’s international tour shows

Swift recently announced 48 new shows in cities around the world, in addition to her 52-date leg she is currently performing in the U.S.

By Sarah Gambles

Taylor Swift is at it again. This time, she broke Ticketmaster in Europe. Fans trying to get tickets to The Eras Tour shows in European cities were stuck waiting for hours with a glitchy system, with many left ticketless after the whole experience.

Ticketmaster claims a third-party provider was responsible for disrupting the European ticket sales Tuesday but did not name it. Ultimately, it halted sales of tickets for the three shows in Paris, France, and three shows in Lyon, France, saying tickets are still available and it will try again later, The Wall Street Journal reported.

EXCUSE ME HI I HAVE SOMETHING TO SAY 🙋‍♀️ I can’t wait to see so many of you on The Eras Tour next year at these new international dates! Visit https://t.co/EYBevxhQzH for more information on your registrations, pre-sales and on-sales!! pic.twitter.com/G8zx8QUUAV — Taylor Swift (@taylorswift13) June 20, 2023

“EXCUSE ME HI I HAVE SOMETHING TO SAY I can’t wait to see so many of you on The Eras Tour next year at these new international dates! Visit http://TaylorSwift.com/tour for more information on your registrations, pre-sales and on-sales!!” Swift tweeted .

Swift’s Era’s Tour could “become the biggest in history, with the potential to gross over $1 billion,” breaking the record for global concert tours that Elton John currently holds, per the Journal .

Getting tickets to a Taylor Swift concert might feel like a nearly impossible feat at this point. Here’s all of her international shows and what we know about getting tickets for each location.

Taylor Swift shows in Latin America

Sabrina Carpenter is opening for each of the shows on Swift’s Latin America leg of The Eras Tour. For the Mexico City shows, fans were required to preregister on Ticketmaster and received a notification letting them know if they became a verified fan or if they were placed on the waiting list. Those who were verified received a text code in order to log on and order tickets for the shows. In Argentina, to get tickets for the show, fans were required to prove Argentine citizenship with their ticket purchase.

For Brazilian fans, a presale started June 6, and general sale ticket purchases were made at the Alianz Parque stadium in São Paulo. Fans began camping out days before the sale in order to secure their purchase, Insider reported.

Since ticket sales have passed for Latin American shows, those looking to get to the show can either find someone they know who is selling a ticket or head to third-party vendors Vivid Seats , StubHub , SeatGeek and TicketCity .

• Thursday, Aug. 24 — Mexico City, Mexico.
• Friday, Aug. 25 — Mexico City, Mexico.
• Saturday, Aug. 26 — Mexico City, Mexico.
• Sunday, Aug. 27 — Mexico City, Mexico.
• Thursday, Nov. 9 — Buenos Aires, Argentina.
• Friday, Nov. 10 — Buenos Aires, Argentina.
• Saturday, Nov. 11 — Buenos Aires, Argentina.
• Friday, Nov. 17 — Rio de Janeiro, Brazil.
• Saturday, Nov. 18 — Rio de Janeiro, Brazil.
• Sunday, Nov. 19 — Rio de Janeiro, Brazil.
• Friday, Nov. 24 — São Paulo, Brazil.
• Saturday, Nov. 25 — São Paulo, Brazil.
• Sunday, Nov. 26 — São Paulo, Brazil.

Taylor Swift shows in Asia

All six Singapore shows have sold out, and most tickets for the Tokyo shows have sold out on Ticketmaster. But some packages are still for sale. As of right now, ticket prices for the Singapore and Tokyo shows have remained fairly low in comparison to the skyrocketing prices for many of the shows in the U.S., so you may want to act fast or hold off, depending on how you think the market will go as the shows get closer.

You can also check out third-party vendors Vivid Seats , StubHub , SeatGeek and TicketCity .

• Wednesday, Feb. 7, 2024 — Tokyo, Japan.
• Thursday, Feb. 8, 2024 — Tokyo, Japan.
• Friday, Feb. 9, 2024 — Tokyo, Japan.
• Saturday, Feb. 10, 2024 — Tokyo, Japan.
• Saturday, March 2, 2024 — Singapore.
• Sunday, March 3, 2024 — Singapore.
• Monday, March 4, 2024 — Singapore.
• Thursday, March 7, 2024 — Singapore.
• Friday, March 8, 2024 — Singapore.
• Saturday, March 9, 2024 — Singapore.

Taylor Swift shows in Australia

General ticket sales went live on Friday, June 30, while pre-sale tickets and VIP packages went live Wednesday, June 28. A whopping four million Australian fans fought the great war to get the 450,000 tickets available to the country, BBC reported.

While general sales have passed, those looking to secure their seat for the February shows can head to third-party vendors Vivid Seats , StubHub , SeatGeek and TicketCity .

• Saturday, Feb. 17, 2024 — Melbourne, Australia.
• Sunday, Feb. 18, 2024 — Melbourne, Australia.
• Friday, Feb. 23, 2024 — Sydney, Australia.
• Saturday, Feb. 24, 2024 — Sydney, Australia.
• Sunday, Feb. 25, 2024 — Sydney, Australia.
• Monday, Feb. 26, 2024 — Sydney, Australia.

Taylor Swift shows in Europe

Ticketmaster is trying again with some of the shows in Paris and Lyon, but most of the shows went live on Ticketmaster earlier this week. Paramore will be the opening act on the European leg of the tour. Unless you’re a verified fan on Ticketmaster for either the Paris or Lyon shows, you can reserve your seat using a third-party site like Vivid Seats , StubHub , SeatGeek and TicketCity .

• Thursday, May 9, 2024 — Paris, France.
• Friday, May 10, 2024 — Paris, France.
• Saturday, May 11, 2024 — Paris, France.
• Sunday, May 12, 2024 — Paris, France.
• Friday, May 17, 2024 — Stockholm, Sweden.
• Saturday, May 18, 2024 — Stockholm, Sweden.
• Sunday, May 19, 2024 — Stockholm, Sweden.
• Friday, May 24, 2024 — Lisbon, Portugal.
• Saturday, May 25, 2024 — Lisbon, Portugal.
• Thursday, May 30, 2024 — Madrid, Spain.
• Sunday, June 2, 2024 — Lyon, France.
• Monday, June 3, 2024 — Lyon, France.
• Friday, June 7, 2024 — Edinburgh, United Kingdom.
• Saturday, June 8, 2024 — Edinburgh, United Kingdom.
• Sunday, June 9, 2024 — Edinburgh, United Kingdom.
• Thursday, June 13, 2024 — Liverpool, United Kingdom.
• Friday, June 14, 2024 — Liverpool, United Kingdom.
• Saturday, June 18, 2024 — Liverpool, United Kingdom.
• Tuesday, June 15, 2024 — Cardiff, United Kingdom.
• Friday, June 21, 2024 — London, United Kingdom.
• Saturday, June 22, 2024 — London, United Kingdom.
• Sunday, June 23, 2024 — London, United Kingdom.
• Friday, June 28, 2024 — Dublin, Ireland.
• Saturday, June 29, 2024 — Dublin, Ireland.
• Sunday, June 30, 2024 — Dublin, Ireland.
• Thursday, July 4, 2024 — Amsterdam, Netherlands.
• Friday, July 5, 2024 — Amsterdam, Netherlands.
• Saturday, July 6, 2024 — Amsterdam, Netherlands.
• Tuesday, July 9, 2024 — Zürich, Switzerland.
• Wednesday, July 10, 2024 — Zürich, Switzerland.
• Saturday, July 13, 2024 — Milan, Italy.
• Sunday, July 14, 2024 — Milan, Italy.
• Wednesday, July 17, 2024 — Gelsenkirchen, Germany.
• Thursday, July 18, 2024 — Gelsenkirchen, Germany.
• Friday, July 19, 2024 — Gelsenkirchen, Germany.
• Tuesday, July 23, 2024 — Hamburg, Germany.
• Wednesday, July 24, 2024 — Hamburg, Germany.
• Saturday, July 27, 2024 — Munich, Germany.
• Sunday, July 28, 2024 — Munich, Germany.
• Thursday, Aug. 1, 2024 — Warsaw, Poland.
• Friday, Aug. 2, 2024 — Warsaw, Poland.
• Saturday, Aug. 3, 2024 — Warsaw, Poland.
• Thursday, Aug. 8, 2024 — Vienna, Austria.
• Friday, Aug. 9, 2024 — Vienna, Austria.
• Saturday, Aug. 10, 2024 — Vienna, Austria.
• Thursday, Aug. 15, 2024 — London, United Kingdom.
• Friday, Aug. 15, 2024 — London, United Kingdom.
• Saturday, Aug. 17, 2024 — London, United Kingdom.

Chicago Swifties join the international tour craze, flying to Europe to see Taylor Swift for less money

C HICAGO — Courtney Goodman admits she only became a Taylor Swift fan — or “Swiftie” — last summer when her 10-year-old daughter, Amelia, would sing along to the record-breaking singer-songwriter’s music every chance she could.

On Mother’s Day weekend, the 44-year-old from Roscoe Village jetted off with Amelia for a jam-packed 48 hours in Paris, culminating in the duo seeing Swift in concert for the first time.

The price tag: a total of $5,000, including the flights, hotel and concert tickets.

When she bought the tickets, her family said, “This is pretty crazy, Courtney,” she said.

“I said, ‘Yeah, it’s crazy, but why not?’ Let’s just do it.”

Perhaps even crazier, Goodman and Amelia are not alone.

As Swift kicked off the 51-night European leg of her international stadium tour in May, fans in the United States are living a Swiftie’s dream, flying halfway across the world for cheaper tickets to see the pop star.

Partly due to stricter rules on reselling and limits for markups above face value, tickets in Europe tend to be thousands of dollars cheaper than her sold-out North American shows. That means the total cost of flights, hotels and food, a trip to Europe could cost less than one ticket to a Swift concert in the United States.

Take a trip to an Amsterdam concert, for example.

According to Expedia, a ticket to one of Swift’s three shows in July costs as low as $500, and a two-night air and hotel package in the city runs around $1,000.

In comparison, as of June 14, the cheapest nosebleed seats to one of Swift’s concerts in Indianapolis this November are going for more than $2,000 on resale sites.

Goodman’s Paris concert tickets were $1,000 each, half the going rate for tickets to remaining U.S. shows, which resume in October.

The average ticket price for one of Swift’s U.S. shows last year was $1,088, coming in second only to Adele, who had an average ticket price of $1,243, according to CNBC.

However, there could be more pressure on the upcoming U.S. dates since last week, when Swift announced “The Eras Tour” would officially end in December. There are only 15 remaining shows in North America, six in the United States and nine in Canada.

In the U.S., Ticketmaster is under increased scrutiny over its handling of ticket distribution and clashes with artists and fans.

Most recently, the Justice Department sued the company and its owner, Live Nation, accusing them of holding an illegal monopoly over live events and unfairly pricing out fans.

But in many European countries, fans have benefited from tighter restrictions on scalpers and lower ticket demand, justifying fans such as Courtney and Amelia flying across the pond to see Swift perform.

Last year, Swift graced Chicago with three nights at Soldier Field , drawing thousands of Swifties to the Windy City. Months prior to the shows, fans spent hours affixed to their laptops to buy tickets in the stadium; some said they waited as long as eight hours as ticket sites crashed due to high demand.

A surge in visitors — and with it, economic revenue — followed Swift to Chicago, generating a record weekend for the city’s hotels. As many as 60,000 Swifties in town per night helped the city reach its hotel occupancy record, with nearly 97% of rooms occupied, according to data released last year by Choose Chicago, the city’s tourism organization.

Last summer, Melissa Sanchez, a legal assistant from Cicero, splurged on Eras tour tickets in Chicago, paying $5,500 for a seat in the sixth row alongside her cousin.

“We wanted to go, and we didn’t know if she was going to have more dates,” said Sanchez, 47.

When Swift’s European concert dates went on sale, Sanchez bought tickets for three shows: Stockholm, London and Dublin. All three of her European tickets combined cost less than her $5,500 ticket in Chicago, she said.

Three times as many Americans are traveling internationally for live concerts this summer compared to last year, according to a summer tour report by international online ticket marketplace StubHub.

Swift appears to be fueling the trend, with Stubhub calling Swift the most in-demand artist for the summer after coming off a record year as their highest-searched artist in 2023.

During her three-hour shows, Swift plays songs from all but one of her 11 studio albums, each divided into its own act — or “era” — complete with outfit changes and complex stage visuals.

The singer also chooses surprise songs at each show from her nearly two-decade career, with fans on social media guessing which ones she’ll play and creating online games to track almost every element of the show.

The slight variety in shows means hardcore fans try to go to multiple shows. Once Sanchez was in Stockholm for the three-night leg in May, she secured a last-minute ticket for a second night for only around $450.

Prescilla Malayter, 40, could not buy tickets for the Chicago concerts last year and the upcoming Indianapolis shows after she didn’t get a presale code, which gives fans first access to face-value tickets and VIP packages. Initially, her travel budget allowed for to attend a show in Canada, but after comparing high Canadian prices to cheaper ones in Europe, she set her sights on Stockholm.

Malayter, who lives in Munster, Indiana, had accumulated enough flight credit to cover the airfare for the trip. Sweden seemed to be the perfect destination to meet her two high school friends, who live in the Philippines and, like her, are huge Swifties.

Malayter spent $350 on her concert ticket and to her surprise, had a hard time selling an extra ticket after someone backed out of the trip, which, in her view demonstrated the dramatic difference in ticket demand, she said.

Even with the loss on the extra ticket, she said she spent hundreds of dollars less than if she’d waited for the Indianapolis show, a three-hour drive from her house.

“We Americans have such a warped sense of what’s affordable and anything under $1,000 can be justified” for a ticket in the United States, Malayter said.

With her trip costing a little over $1,000 total, not only did she save a lot of money, but Malayter said the cheaper tickets to the concert justified traveling to Europe for three days to see her friends, she said.

A new album released earlier this year also further ignited U.S.-based fans’ excitement for this summer’s international shows.

In April, hundreds flocked to downtown Chicago to scan a QR code mural plastered on a wall in River North that gave clues about Swift’s 11th studio album, “The Tortured Poets Department,” which was released later that month. In Paris, Goodman said she and her daughter were among the first audiences to hear several of Swift’s new songs live.

Swifties have also found a surprising community with other U.S. fans traveling to European shows.

Sanchez, who became a Swiftie in 2012 after the release of “Red” is part of a Facebook group that swapped tips and tickets as they planned to travel to Swift’s shows in Sweden. Her flight home to Chicago included almost 50 people who had traveled to “The Eras Tour,” she said.

After returning from the show in Paris, Courtney Goodman said she told her family about her “epic” experience at the concert. Now, everyone wants in.

“We’re going to try,” she said of attending another show in one of two cities in Germany later this summer. “I don’t know if it’s going to happen, but we’re going to try.”

©2024 Chicago Tribune. Visit chicagotribune.com. Distributed by Tribune Content Agency, LLC.

Watch CBS News

Taylor Swift says Eras Tour will end in December

By Caitlin O'Kane

June 14, 2024 / 10:01 AM EDT / CBS News

It's the end of an era. Taylor Swift's long-running and history-making Eras Tour is coming to an end, the singer announced during a concert in Liverpool on Thursday.

During the show – which was the 100th of the tour – the singer said it was time to admit to herself and everyone that Eras will officially end in December.

"This has definitely been the most exhausting but all-encompassing, most joyful, most rewarding, most wonderful thing that has ever happened in my life, this tour," Swift told the crowd after saying it was blowing her mind that she was marking her 100th concert of the tour.

In videos captured by fans at the show, Swift said the 100th show was the first time she acknowledged to herself that the tour was going to end in December.

The Eras Tour, which includes 45 songs spanning all of Swift's albums, kicked off in March 2023 in Glendale, California. The international leg began in August 2023 with stops in Paris, Tokyo, Australia, and the U.K. 

The singer still has more than 50 shows left - some of which were added months after the tour began - with new dates in the U.S. and Canada at the end of the year.

The tour was a major hit with fans – many of whom struggled to snag tickets due to high interest and Ticketmaster issues – and became the first concert tour to gross more than $1 billion, hitting that figure at the end of December 2023, when an estimated 4.35 million tickets sold, according to Pollstar.

Swift even released a movie version of the tour last year for fans who missed it – and those who wanted to relive the magic again. The film earned an estimated $96 million  on its opening weekend. AMC  said  the movie even raked in $100 million in advanced ticket sales, and was the theater chain's highest-selling film in a single day, the company said. 

Not only did the film help get people back into struggling movie theaters, but the tour itself is credited with boosting the economy in some cities . The Federal Reserve Bank of Philadelphia said the tour helped boost travel and tourism in the region, and cities like Chicago, Cincinnati, and Tampa Bay reported the same, with tour attendees buying out hotel rooms and filling local restaurants and attractions.

As if it needed it, Swift revitalized the Eras Tour when she released her "The Tortured Poets Department" album in April and began incorporating new songs into the setlist.

• Taylor Swift
• United Kingdom

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," CBS News' streaming show that focuses on good news.

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Taylor Swift fans say you can't put a price on the memories as The Eras Tour hits the UK, injecting a potential $1.2 billion into the economy

• Taylor Swift kicked off the UK leg of The Eras Tour with three sold-out shows in Edinburgh, Scotland.
• Planeloads of fans followed Swift to the UK and other European destinations to catch a concert.
• This phenomenon, identified by Expedia as 'tour tourism' is becoming increasingly popular.

It's 7 a.m. and 48 degrees Fahrenheit in Edinburgh, but Callie, Corrie, and KJ say they're not feeling the cold.

Instead, the three friends who had flown from Gibraltar in southern Europe are running high off the knowledge that in just 12 hours, they will be so close to Taylor Swift that they'll be able to "see her pores," as KJ puts it.

Thanks to their early start — they got to the stadium when the sun was rising at 4 a.m. — they were among the first in the line to see Swift kick off The Eras Tour in the UK . When the doors opened, they hoped to secure a coveted spot along the guardrail surrounding the stage.

They faced what would be a marathon of a day with optimism.

"We've got blankets, and we'll order Uber Eats when we get hungry," Corrie said.

For the trio, seeing Swift was a long time coming. After the multi-Grammy-winning superstar announced the European leg of The Eras Tour in mid-2023, they started saving, knowing that they had to "travel for Taylor."

That was true for many of the fans Business Insider spoke to outside Murrayfield Stadium.

Over 1.2 million people are expected to see Swift perform at the 15 shows she has scheduled in the UK this summer, which began on Friday with a sold-out show in Scotland's capital .

When Swift took to the stage for her almost three-and-a-half-hour set , the joyous screams of the more than 73,000 fans were heard nearly three miles away at Edinburgh Castle .

"The volume of the singing, the dancing, you guys are performing on another level. Like, I'm captivated," Swift said, marveling at her adoring fans.

With The Eras Tour set to light up Liverpool, Cardiff, and London in the coming weeks, Swift's presence is expected to boost the UK economy by £997 million ($1.26 billion), according to a report from Barclays .

The British bank estimates that attendees of UK shows spend an average of £848 ($1,077) per show, including accommodation, food, outfits, merch, and transportation. This is trailing behind the $1,300 that the average US concertgoer spent last year, per a study by QuestionPro .

Part of this stems from the superfans' devotion to Swift , but even casual fans are willing to splash the cash to experience the tour because it has become a cultural juggernaut.

Amira, 23, a student from Italy who admitted she's "not even that big of a Swiftie" spent over $1,000 to make it to the first night of the UK tour.

"My friends told me, 'You have to come, you'll regret it if you don't.' I was like, 'Okay!' and then forgot about it for a year. But now we're here, I'm glad they convinced me."

For Americans, coming to Europe has presented a novel solution to beat the sky-high ticket prices in the US — and the opportunity to make memories.

Leah, 36, and Simone, 33, from Minneapolis, bought their tickets for the second night from a resale website , and visiting Edinburgh ticked two things off their bucket list.

"I probably would've come to Scotland at one point, but it was the concert that got me here," Leah said.

The women reflect the trend of prioritizing experiences and memories over dropping big money on homes, cars, and other commodities. In short, many millennials and Gen Z want to do things, not buy things .

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"We said to ourselves, 'Let's just go and have an adventure," Simone said. "Tickets are outrageously expensive in the US, and this entire trip for both of us was cheaper than our friends back home paid."

They estimated that the total cost for their weeklong trip, accommodation, and Eras Tour tickets was just over $2,500 each. This is what they would normally spend on a vacation, but this one just so happens to culminate in the show of a lifetime.

Tour tourism

Planeloads of US fans have followed Swift across the Atlantic. In Paris, where the singer kicked off the European leg of her tour in May with four back-to-back shows, 20% of tickets had been purchased by Americans, per The Associated Press.

It's what travel company Expedia dubbed 'tour tourism' in its report on 2024 travel trends . Blockbuster tours, such as Swift's and Beyoncé's, have led people to build their vacations around live music.

"Superfans like to showcase their fandom to their peers," Daniel Finch, managing director of Expedia Brands, said in the report.

"I have spent a lot. A lot, " said Sammi, 18, a fan from England with a VIP ticket to Swift's final Edinburgh concert.

"And I've just brought some merch," she said with a self-deprecating eye roll. "But I just think it's such a special thing, and I didn't want to miss out, so I bought the tickets not really thinking about the extra costs of traveling and where I would need to stay."

For the high schooler who has been working part-time while studying, her earnings haven't caught up with her Swift-related spending, meaning she's currently overdrawn.

But she's at peace with the damage to her finances. "At the end of the day, money comes and goes, but my love for Taylor and my memories from tonight will be with me forever," she said.

The 'Swift lift'

" Swiftonomics " and "Swift lift" have been coined to define the global superstar's profound economic impact. It has already been felt in North America , South America, and Australia. It's no surprise that Singapore's exclusive deal, which meant the city-state was the "Anti-Hero" singer's only tour stop in Southeast Asia earlier this year , sparked concert envy from its neighbors.

Many of Edinburgh's hotels have sold out even though prices skyrocketed as soon as the tour dates were announced last July, with prices averaging £686 ($876) per night during Swift's residency, per local media .

Wilde Aparthotel, a hotel chain by StayCity that offers travelers compact, no-fuss studio apartments, was one of the few establishments still available on the nights of the concerts, albeit at an inflated price.

According to Ava, the hotel's front desk clerk, these rooms were freed up for people who had decided last minute to buy tickets or try ' Taylorgating ' — gathering outside to experience the concert anyway.

As Marc Crothall, chief executive of the Scottish Tourism Alliance, told BI last month, retail stores, bars, and restaurants have also been looking forward to the "ripple effect" from the shows.

Mimi's Bakehouse, which has five locations across Edinburgh, seized the opportunity to cater to Swift's fans.

At the family-run bakery's Leith branch, locals and tourists alike have been enjoying Eras-themed cakes and a new afternoon tea menu.

The menu includes "Mirrorball" cake pops and southern fried chicken sandwiches with "ketchup and seemingly ranch," a nod to a viral post about Swift's meal of choice at NFL games. A staffer with extensive knowledge of Swift and her fandom created the idea and deep-cut references, and it paid off.

"Truthfully, the whole hospitality sector has been struggling recently, but yesterday we made our daily target three times over," assistant manager Mariola told BI on Saturday morning, the day after Swift's Murrayfield Stadium debut.

Already filling up with fans again at 9 a.m., she was preparing for another busy day.

"We've got the whole team working this weekend, plus extra staff."

Meanwhile, Pie in the Sky, an independent store specializing in pop culture-inspired tchotchkes, jewelry, and clothing, also became the site of a Swiftie pilgrimage.

In the week before Swift's arrival in Edinburgh, fans were queuing on the cobblestone street outside to buy necklaces emblazoned with the names of Swift's songs, as well as stickers, patches, and prints.

Erin, the store's director, appeared a little bemused by the store's sudden popularity but welcomed the surge in sales.

"This is shaping up to be our busiest weekend ever. We've not really promoted ourselves at all. It's all other people sharing videos and photos," she said.

As the sun set in Edinburgh that night, Swift closed her show with a firework display, and fans headed for the tram service back into the city center as the last of the confetti floated down onto their shivering shoulders — but the energy remained sky-high as they broke into renditions of their favorite songs.

As KJ had said at the start of the day, seeing The Eras Tour isn't "just about the show and the music. It's the memories, it's the friendship bracelets, it's the community, it's the whole package experience."

Watch: Marriott International's Tina Edmundson tells Insider that the travel mindset has changed since the pandemic

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How the eras tour adapts to european economic dynamics.

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LIVERPOOL, ENGLAND - JUNE 13: EDITORIAL USE ONLY. NO BOOK COVERS. (EDITORS NOTE: Image has been ... [+] created using a starburst filter) Taylor Swift performs on stage during "Taylor Swift | The Eras Tour" at Anfield on June 13, 2024 in Liverpool, England. (Photo by Gareth Cattermole/TAS24/Getty Images for TAS Rights Management)

With one month left in the European leg of the Eras Tour, Taylor Swift fans are scrambling to get a ticket to her concert. Swift's performances have already been a massive success, with sold-out shows and significant fan engagement across all venues. Pricing remains the key factor that fans, city leaders, and economists follow.

According to a recent Expedia survey, "over 40% said they’d travel for a concert as an excuse to visit a new place." Expedia data shows how how Taylor Swift's tour dates and ticket prices fluctuate based on geographical and economic factors. By examining the intricacies of Swift's Eras Tour ticket availability and pricing, leaders can learn how to approach customer loyalty, support local economies, and prepare for second market and fraudulent risks. Here is how pricing affected the European leg of the tour and how it translates to insights leaders can learn from:

Geographic Pricing Strategies

Location influences the ticket pricing variation for Taylor Swift concert tickets. For instance, Swift's tickets are cheaper in cities like Mexico City and Warsaw compared to New York or London, reflecting local purchasing power. This variation can be attributed to local economic factors, venue capacities, and demand differences.

Economic conditions, such as the cost of living, and average income levels of each market are factors that leaders also consider when deploying new products, or increasing marketing activity in a region. In Swift's case, striking the right balance on market-adjusted pricing allows for both concert-goers and operators to support the artist and their local economy.

No Demand-Based Pricing

Demand-based pricing is a strategy often used by businesses to accommodate for demand patterns that can maximize revenue. High-demand cities and dates (e.g., weekends and holidays) command higher prices. However, Europe employs stricter consumer protections and there is not one vendor similar to Ticketmaster where the majority of sales are made.

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Due to stricter consumer protection laws in European countries, Eras Tour ticket prices are "about 87% cheaper than in the U.S." The U.S. fanbase picked up on this and for the Paris show it was reported by The Associated Press , that "Americans bought 20% of the tickets." This surge of activity also increased ticket scam activity, Lloyd's Bank reported, U.K. fans estimated to have lost over £1 million since tickets went on sale, and those aged 25-34 are most likely to be targeted by fraudsters.

Pricing Hikes In The Hospitality Sector

The Eras Tour has had a significant impact on the European hospitality sector, leading to a substantial increase in hotel prices. A recent report by Lighthouse suggests that hotel prices in European concert cities are expected to surge by an average of 44% . On the other hand, short-term rentals are less pricing sensitive. Dublin and Liverpool are the only locations where STR pricing rose more strongly than for hotels.

It's clear that supply and demand are influencing the pricing strategy for the Eras Tour. In Europe the hospitality sector has undergone more changes compared to the relatively stable ticket pricing, as opposed to the United States. The popularity of Taylor Swift in Europe illustrates how the economic impact of adjusting pricing, managing ticket availability, and preparing for potential risks can allow for geographical-based activity surges across sectors. Likewise, when businesses analyze market trends it is important to recognize how business activity can trigger a ripple effect in regions and sectors. This can lead to pricing and supply adjustments, and ensure a competitive positioning of their business product or service.

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Taylor Swift Confirms Eras Tour Won’t Get Any More Extensions: ‘This Tour Is Going to End in December — That’s It’

By Chris Willman

Chris Willman

Senior Music Writer and Chief Music Critic

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For anyone who hoped that the Eras Tour might get an extension into its third calendar year with added dates in 2025, Taylor Swift has disabused them of that notion, affirming that her global trek really will come to a close with its currently scheduled final dates in North America in December of this year.

Swift made the proclamation while performing the 100th date of the tour on the first night of a weekend engagement in Liverpool on Thursday.

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“And that feels like so far away from now,” she added. “But then again, it feels like we just played our first show on this tour. Because you have made this so much fun for us that we wanted to do a hundred shows, 150-something shows that we have on the whole tour.

“And I think that  this tour has really become my entire life. Like, it’s taken over everything. I think I once had hobbies, but I don’t know what they were anymore. Because all I do when I’m not on stage is like sit at home and try to think of clever acoustic song mashups and think about what you might want to hear.  So when I’m not on the stage, I’m dreaming about being back on the stage with you guys. And you have done so much to be with us. You’vee made plans so far in advance. You planned what you were gonna wear, you memorized lyrics, you got yourselves here, you figured out parking, you figured out transportation. … And just know that I appreciate every single ounce of effort that you put in to be with us, (as) this tour reaches triple digits of of shows.”

Although Swift’s camp has not released any box office grosses from the tour, industry experts believe the total gross will surpass $2 billion by the time it wraps up in December. The closest runner-up will remain Elton John’s “Farewell Yellow Brick Road,” which grossed $939 million over a five-year span.

Swift’s European tour will wrap up Aug. 20 with the second of two runs in London’s Wembley Stadium. From there, she is scheduled to take time off from the road before returning to U.S. stadiums in November for the first time since late 2023, doing shows in just three U.S. cities — Miami, Indianapolis and New Orleans — before the tour concludes in late November and early December with six shows in Toronto and three in Vancouver. The last date is scheduled in the latter Canadian city for Dec. 8.

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