online travel agency market share

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Online travel market - statistics & facts

How big is the online travel market, what are the leading online travel agencies (otas), what travel products do consumers book online, key insights.

Detailed statistics

Online travel market size worldwide 2017-2028

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Most popular travel and tourism websites worldwide 2024

Editor’s Picks Current statistics on this topic

Online Travel Market

Market cap of leading online travel companies worldwide 2023

Further recommended statistics

Industry overview.

• Premium Statistic Market size of the tourism sector worldwide 2011-2024
• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Revenue of the travel apps industry worldwide 2017-2027
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Market size of the tourism sector worldwide 2011-2024

Market size of the tourism sector worldwide from 2011 to 2023, with a forecast for 2024 (in trillion U.S. dollars)

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Revenue of the travel apps industry worldwide 2017-2027

Revenue of the travel apps market worldwide from 2017 to 2027 (in billion U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Online bookings

• Premium Statistic Travel product online bookings in the U.S. 2024
• Premium Statistic Travel product online bookings in Canada 2024
• Premium Statistic Travel product online bookings in the UK 2024
• Premium Statistic Travel product online bookings in China 2024
• Premium Statistic Travel product online bookings in India 2024
• Premium Statistic Importance to book a trip fully online among travelers worldwide 2023, by generation

Travel product online bookings in the U.S. 2024

Travel product online bookings in the U.S. as of March 2024

Travel product online bookings in Canada 2024

Travel product online bookings in Canada as of March 2024

Travel product online bookings in the UK 2024

Travel product online bookings in the UK as of March 2024

Travel product online bookings in China 2024

Travel product online bookings in China as of March 2024

Travel product online bookings in India 2024

Travel product online bookings in India as of March 2024

Importance to book a trip fully online among travelers worldwide 2023, by generation

Share of travelers who think it is important to be able to book their trip entirely online worldwide as of July 2023, by generation

Market leaders

• Premium Statistic Revenue of leading OTAs worldwide 2019-2023
• Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2023
• Premium Statistic Marketing/revenue ratio of leading OTAs worldwide 2019-2023
• Premium Statistic Number of employees at leading travel companies worldwide 2022
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Premium Statistic Most popular travel and tourism websites worldwide 2024

Revenue of leading OTAs worldwide 2019-2023

Leading online travel agencies (OTAs) worldwide from 2019 to 2023, by revenue (in million U.S. dollars)

Marketing expenses of leading OTAs worldwide 2019-2023

Marketing expenses of leading online travel agencies (OTAs) worldwide from 2019 to 2023 (in million U.S. dollars)

Marketing/revenue ratio of leading OTAs worldwide 2019-2023

Marketing to revenue ratio of leading online travel agencies (OTAs) worldwide from 2019 to 2023

Number of employees at leading travel companies worldwide 2022

Number of employees at selected leading travel companies worldwide in 2022

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Most visited travel and tourism websites worldwide as of April 2024 (in million visits)

Booking Holdings

• Basic Statistic Revenue of Booking Holdings worldwide 2007-2023
• Premium Statistic Number of bookings through Booking Holdings worldwide 2010-2023, by segment
• Premium Statistic Operating income of Booking Holdings worldwide 2007-2023
• Premium Statistic Net income of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide 2007-2023

Revenue of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Number of bookings through Booking Holdings worldwide 2010-2023, by segment

Number of bookings through Booking Holdings worldwide from 2010 to 2023, by business segment (in millions)

Operating income of Booking Holdings worldwide 2007-2023

Operating income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Net income of Booking Holdings worldwide 2007-2023

Net income of Booking Holdings worldwide from 2007 to 2023 (in billion U.S. dollars)

Expedia Group

• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2007-2023
• Premium Statistic Revenue of Expedia Group, Inc. worldwide 2017-2023, by business model
• Premium Statistic Operating income of Expedia Group, Inc. worldwide 2007-2023
• Premium Statistic Net income of Expedia Group, Inc. worldwide 2007-2023

Revenue of Expedia Group, Inc. worldwide 2007-2023

Revenue of Expedia Group, Inc. worldwide from 2007 to 2023 (in billion U.S. dollars)

Revenue of Expedia Group, Inc. worldwide 2017-2023, by business model

Revenue of Expedia Group, Inc. worldwide from 2017 to 2023, by business model (in million U.S. dollars)

Operating income of Expedia Group, Inc. worldwide 2007-2023

Operating income of Expedia Group, Inc. worldwide from 2007 to 2023 (in million U.S. dollars)

Net income of Expedia Group, Inc. worldwide 2007-2023

Net income of Expedia Group, Inc. worldwide from 2007 to 2023 (in million U.S. dollars)

• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb revenue worldwide 2019-2023, by region
• Premium Statistic Airbnb operations income worldwide 2017-2023
• Premium Statistic Airbnb net income worldwide 2017-2023

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb revenue worldwide 2019-2023, by region

Revenue of Airbnb worldwide from 2019 to 2023, by region (in billion U.S. dollars)

Airbnb operations income worldwide 2017-2023

Income from operations of Airbnb worldwide from 2017 to 2023 (in million U.S. dollars)

Airbnb net income worldwide 2017-2023

Net income of Airbnb worldwide from 2017 to 2023 (in million U.S. dollars)

Trip.com Group

• Premium Statistic Total revenue of Trip.com Group 2013-2023
• Premium Statistic Revenue of Trip.com 2013-2023, by product
• Premium Statistic Revenue of Trip.com 2017-2023, by region
• Premium Statistic Net income of Trip.com 2013-2023

Total revenue of Trip.com Group 2013-2023

Total revenue of Trip.com Group Ltd. in China from 2013 to 2023 (in billion yuan)

Revenue of Trip.com 2013-2023, by product

Revenue of Trip.com Group Ltd. from 2013 to 2023, by product (in million yuan)

Revenue of Trip.com 2017-2023, by region

Revenue of Trip.com Group Ltd. from 2017 to 2023, by region (in million yuan)

Net income of Trip.com 2013-2023

Net profit of Trip.com Group Ltd. from 2013 to 2023 (in million yuan)

Tripadvisor

• Premium Statistic Revenue of Tripadvisor worldwide 2008-2023
• Premium Statistic Revenue of Tripadvisor worldwide 2017-2023, by business segment
• Premium Statistic Revenue of Tripadvisor worldwide 2012-2023, by region
• Premium Statistic Operating income of Tripadvisor worldwide 2008-2023
• Premium Statistic Net income of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor worldwide 2008-2023

Revenue of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Revenue of Tripadvisor worldwide 2017-2023, by business segment

Revenue of Tripadvisor, Inc. worldwide from 2017 to 2023, by business segment (in million U.S. dollars)

Revenue of Tripadvisor worldwide 2012-2023, by region

Revenue of Tripadvisor, Inc. worldwide from 2012 to 2023, by region (in million U.S. dollars)

Operating income of Tripadvisor worldwide 2008-2023

Operating income of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

Net income of Tripadvisor worldwide 2008-2023

Net income of Tripadvisor, Inc. worldwide from 2008 to 2023 (in million U.S. dollars)

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Online Travel Market Size, Share, Competitive Landscape and Trend Analysis Report by Service types, Platforms, Mode of Booking ,and Age Group : Global Opportunity Analysis and Industry Forecast, 2022-2031

CG : Travel & Luxury Travel

✷  Report Code: A01415

Tables: 196

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The global online travel market size was valued at $354.2 billion in 2020, and is estimated to reach $1,835.6 billion by 2031, registering a CAGR of 14.8% from 2022 to 2031.

Online travel providers aim to ease travel planning and bookings for travelers. The online travel industry is being pushed by quick and easy flight and hotel bookings, an increase in customer trust in online payment, and the option to compare numerous available travel alternatives.. Market players are extensively offering travel services through mobile websites and apps, as it is one of the most preferred mediums of travel bookings, particularly among the young professionals.

The emergence of internet has led to intense exposure of people to social media sites. People first browse through websites, gather detailed information, and review the required product or service before making a purchase. In addition, social media such as Facebook, Twitter, and travel blogs have become a common medium for people to discuss travel plans. Social media acts as a platform for online travel service providers to advertise their services and special offers for online bookings garnering the online travel market growth during the forecast period.

Transportation segment helds the major share of 41.2% in 2020

Social and political disturbances affect the travel & tourism industry in specific regions. Customers tend to avoid these conflict prone areas even if they get travel services at affordable prices. Government of several nations have also declared instructions for travelers to refrain from traveling to countries affected with epidemics or social/political unrest. This, limits the scope of online travel booking to those countries thereby affecting the sales of the online travel market.

The online travel market segmented into service type, platforms, mode of booking, age group, and region. On the basis of service type, the market is categorized into transportation, travel accommodation, and vacation packages. By platform, it is segmented into mobile and desktop. On the basis of mode of booking, it is segmented into online travel agencies (OTAs) and direct travel suppliers. On the basis of age group, market is segmented into ¬22-31 years¬ 32-43 years¬ 44-56 years¬ and >56 years. Region-wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, and rest of LAMEA).

Desktop segment helds the major share of 69.3% in 2020

According to the online travel market trends, on the basis of service types, the travel accommodation segment was the considerable contributor to the market, with $123.7 billion in 2020, and is estimated to reach $719.5 billion by 2031, at a CAGR of 16.0% during the forecast period. Travelers are increasingly being offered a diverse range of hotel options at reasonable costs by market players.. Customers compare accommodation options at several websites to get the best affordable deal. Travelers choose specialized online accommodation providers such as Airbnb, Inc. and OYO Rooms because they provide a wide range of lodging alternatives.. Thus, above mentioned factors are  attributable for the growth of the market through travel accommodation segment.

According to the platforms, the mobile segment was the significant contributor to the market, and is estimated to reach $617.9 billion by 2031, at a CAGR of 15.8% during the forecast period. Increase in usage of mobile and innovative mobile travel apps majorly attribute for the growth of the market through mobile segment. Technology has changed the way people communicate and travel across the globe. With evolving technology and increase in use of mobiles, easy and efficient methods are being developed to make traveling easy and comfortable, thus increasing the growth of travel industry. Mobile travel apps are gradually gaining pace in the market and are preferred by travelers to make their travel arrangements. Thus, increase in usage of the smart phones and growth in digital literacy is likely to proliferate the growth of the online travel market.

Direct Travel Suppliers segment helds the major share of 55.7% in 2020

On the basis of mode of booking, the direct travel suppliers segment was accounted for major share in global online travel market and is expected  to sustain its share throughout the forecast period. Direct travel suppliers are the major revenue contributors in the product market. However, this segment witnesses an increase in threat from the growing online travel agencies (OTAs) market share. To remain competitive, airlines such as Lufthansa AG choose to circumvent OTAs by charging additional fees for bookings made through the OTAs.. The online travel industry through direct travel suppliers is developing at a slower rate, because customers are constantly using OTA platforms..                                

According to the online travel market analysis, on the basis of age group, the 22-31 Years segment was the considerable contributor to the market, with $102.0  billion in 2020, and is estimated to reach $539.2  billion by 2031, at a CAGR of 15.0% during the forecast period. The age group of 22–31 years comprises the young population, which are the early starters in their professional career. When compared to travelers in the older age groups, these travelers are more likely to spend more money on travel and visit new places. These travelers have changed the travel business because of their extensive use of technology, . Smartphones and other mobile devices are largely preferred to make travel arrangements. Furthermore, social media platforms are utilized to evaluate various travel service providers, locations, modes of transportation, and lodging. As a result, the industry is experiencing strong growth in the 22–31 year age group sector..

32 - 43 Years segment helds the major share of 33.6% in 2020

According to the online travel market opportunities, region wise, Asia-pacific gained significant online travel market share and is expected to sustain its share throughout online travel market forecast period. It possesses the highest growth potential in the online travel market, India and China being the most lucrative markets. The growth is attributed to the increase in disposable income, rise in middle-class segment, and greater penetration of internet facilities. Ctrip is the leading player in online travel market in China, whereas MakeMytrip, Yatra, and Cleartrip are the major online travel agencies (OTA) in India. 

The players operating in the global online travel industry have adopted various developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc. , Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.), SABS Travel Technologies, Tavisca Solutions Pvt. Ltd., Thomas Cook India Ltd., travelomatix.com, Trip.com Group, Tripadvisor, Inc., and WEX Inc.

North America region helds the major share of 33.3% in 2020

Key Benefits For Stakeholders

• The report provides a quantitative analysis of the current trends, estimations, and dynamics of the market size from 2020-2031 to identify the prevailing opportunities.
• Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
• In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
• The major countries in each region are mapped according to their revenue contribution to the market. 
• The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the online travel market.

  Online Travel Market Report Highlights

Analyst Review

The global online travel market is anticipated to witness robust growth in the emerging market of Asia-Pacific. The growth is attributed to increase in disposable income, rise in middle-class segment, and greater penetration of internet facilities. Business travel has also fueled market growth in Asia-Pacific. Approximately, 90% of corporate travelers in the region own either a smart phone or tablet. More than 50% of these travelers manage their travel through these devices. Companies cater to the needs of travelers through innovative mobile travel apps to gain market share. Apps with various features are being developed to stay connected to travelers throughout their journey and to assist them whenever required. Travel apps offer flexibility to travelers, thus becoming an important differentiating factor for the consumers while choosing a travel company. In addition, customers download hotel and airline apps for quick view and booking status. Thus, proliferation of mobile usage and innovative mobile travel apps are expected to foster the growth of the online travel market in the future.

• Travel Destinations
• Luxury Accommodations
• Travel Packages
• Adventure Travel
• Luxury Travel Experiences
• Travel Planning
• Outdoor Activities

Total Market value of Online Travel report was valued at $354.2 billion in 2020.

14.8% is the CAGR of Online Travel Market

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2022 to 2031 would be forecast period in the market report Market

Expedia Group, Inc., Ebury Partners UK Ltd, Fareportal Inc. , Hostelworld.com Limited, Hurb Co S/A, HRS, MakeMyTrip Ltd., Oracle Corporation, Priceline (Booking Holdings Inc.) and SABS Travel

The online travel market segmented into service type, platforms, mode of booking, age group, and region

India online travel market was valued at $12.4 billion and is expected grow at 21.1% during the forecast period.

By the end of the 2031, Asia-Pacific is expected to dominate the online travel market.

Online travel market was negatively impacted the growth of the market and is expected grow at highest CAGR growth rate after COVID-19 scenario.

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Online Travel Market

Global Opportunity Analysis and Industry Forecast, 2022-2031

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Online Travel Agencies Market

Exploring the Online Travel Agencies Market: A Comprehensive Examination by Transportation, Vacation Packages, Accommodation

Transforming the Travel Landscape- Exploring the Expanding Online Travel Agencies Market and the Influence of Artificial Intelligence on Personalized Travel Experiences. Find more with FMI

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Online Travel Agencies Market Outlook (2023 to 2033)

As per newly released data by Future Market Insights (FMI), the online travel agencies market is estimated at US$ 465.1 million in 2023 and is projected to reach US$ 1,694.2 million by 2033, at a CAGR of 13.8% from 2023 to 2033.

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Revenue of Online Travel Agencies from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the FMI analysis, the market for online travel agencies secured a 6.70% CAGR from 2018 to 2022, touching US$ 355.4 million in 2022.

The technological development in the tourism industry has digitalized the entire process of travel bookings. Nowadays traveler makes more use of online services for travel booking as they feel it is a convenient and hassle-free process.

The online process has led to the growth of the tourism and hospitality industry. Therefore, online travel agencies play a significant role in the tourism industry.

Online travel agencies comprise various travel bookings, hotel bookings, transportation service bookings, and many more.

Online travel agencies serve the purpose of selling travel services on online platforms. In the last few years, there is a significant rise in the growth of online travel agencies. The growth has helped to revolutionize the tourism industry.

The above-mentioned factors augur well for the online travel agencies market future trends, where it is predicted that the market likely reaches US$ 1,694.2 million by 2033 at 13.8% CAGR through 2033.

What are the Features and Convenience of Use that Drive the Demand for the Online Travel Agencies?

• Online travel agencies offer a range of services either directly from their own companies or act as intermediaries between travel and booking agencies and end users.
• The main purpose of online travel agencies is to provide booking services online, covering everything from selecting a service to the point of sale on the Internet.
• Online portals offered by these agencies provide various services including price comparison, cost estimation, accommodation options, destination information, transportation modes, and even tour packages.
• The convenience, speed, and ease of booking provided by online travel services attract travelers, offering a convenient and efficient way to plan their trips.
• By utilizing online travel services, travelers can save both time and money, making it an appealing option for those seeking efficient and cost-effective travel arrangements.

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What is Fostering the Expansion of the Market Size: The Rise in Disposable Income and New Development Initiatives?

• Increasing disposable income among individuals has played a significant role in driving the demand for online travel agencies, as people now have more financial resources to explore and travel to various destinations worldwide.
• Online travel agencies have successfully established a global reach, expanding their services and operations across different regions and countries, catering to the diverse travel needs and preferences of customers.
• To meet the evolving demands of the market, online travel agencies continuously adopt new strategies and upgrade their technologies, ensuring enhanced service offerings and improved customer experiences.
• The inclusion of travel insurance and baggage insurance by online travel agencies provides an added layer of security and peace of mind for travelers, contributing to the overall convenience and reliability of their services.
• Transparency throughout the booking process is a key focus for online travel agencies, ensuring customers have access to comprehensive information and pricing details, fostering trust and confidence in their decision-making.
• The initiatives taken by online travel agencies, such as integrating advanced technologies and providing comprehensive travel solutions, have successfully attracted the new generation of tech-savvy travelers, generating a strong demand in the market.
• Despite the challenges faced during the pandemic, the online travel agencies market remains resilient and continues to evolve, adapting to changing customer expectations and emerging market trends.

What Impact Does the Increasing Number of Solo Travelers Have on the Growth of the Online Travel Agencies Industry?

• There has been a significant increase in the number of solo travelers in recent years, driven by specific reasons such as leisure, recreation, and engaging in activities like water sports, hiking, riding, skiing, and more.
• The influence of social media has played a major role in attracting a wide audience to explore different regions, leading to a rise in online travel agencies' booking transactions.
• Online travel agencies offer comprehensive tour plans, including vacation packages, and assist solo travelers in making travel, food, and accommodation arrangements through convenient platforms such as phones or other devices.
• This convenience and affordability make online travel agencies a preferred choice for solo travelers, who may lack extensive knowledge or prefer cost-effective options.
• In recent years, online travel agencies have surpassed offline tour operators and travel agents in terms of popularity and usage among solo travelers.

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Country-wise Insights

What is the growth outlook for the europe online travel agencies industry.

The growth outlook for the Europe online travel agencies industry is positive, with a value share of 22.30% in 2022. The industry is expected to continue growing steadily, supported by various factors such as increasing online travel bookings, technological advancements, and evolving customer preferences.

The CAGR of the United Kingdom at 5.00% from 2023 to 2033 indicates a promising growth trajectory for the market. The rising adoption of online platforms for travel planning and booking, along with the convenience and extensive range of services offered by online travel agencies, are driving the industry's growth.

The industry is likely to witness further advancements in mobile applications, personalized travel experiences, and innovative marketing strategies, contributing to the expansion of the Europe online travel agencies market in the coming years.

How Online Travel Agencies Market is Progressing in India?

In India online leading companies like Yatra.com, Kesari Tours, Veena World, Make My Trip, others are dominating the tourism industry in India, contributing to the country’s anticipated CAGR of 6.0% from 2023 to 2033.

India attracts many foreigners to discover and explore its culture and diversity. Foreigners find Indian travel agencies more affordable than booking tours from abroad. Hence, they use Indian online travel agencies’ websites for booking accommodation and transportation.

Meanwhile, India being one of the leading countries in the count of internet users, it can be concluded that the vast majority of the population is tech-savvy. Thus, online travel agencies try various marketing tools to connect with travelers and encourage them to avail of their services.

The attractive advertisements, loyalty programs, and offers from leading online travel agencies have influenced the domestic market. Therefore, the known online agencies have gained the trust of domestic travelers of the country over the years.

What are the Factors Driving the Online Travel Agencies Industry in the United States of America?

As per the FMI analysis, the market for online travel agencies in the United States was predicted to garner a value share of 5.50% in 2022.

United States is one of the major markets of tourism with millions of travelers visiting every year. Domestic travelers in the United States of America use online travel agencies’ websites and applications extensively.

Apart from this, the airline service is availed by United States citizens majorly. Therefore, there is a high demand for travelers using online travel agencies’ websites for airline travel booking.

With the high standard of living and high disposable income due to the high value of currency travelers are ready to spend a high amount of money on traveling and exploring new adventures. Thus, there is a high demand from travelers for luxury tourism, adventure sports, and various type of outdoor activities.

Category-wise Insights

Which service type is more preferred by travelers in online travel agencies market.

According to the analysis, in terms of service type the transportation service is widely preferred by travelers with the sub-segment holding a 22.0% value share in 2022.

Transportation services generate a high demand for their services. Few the transport services such as car rentals or bus travel agencies are in heavy demand as they are the part of daily mode of transport for many travelers.

Apart from this the attractive offers and schemes from the transportation services attract travelers to use these online services more often. Lastly, the transportation services are having a wide coverage of travelers as compared to the tour/vacation packages or accommodations as they generate demand only when there is a need.

How is the Competitive Landscape in the Market for Online Travel Agencies?

Leading players operating globally in the market are focusing on the expansion of their business. Also working on their service and creating advanced technology to attract new customers.

The competitive landscape in the market for online travel agencies is intense and dynamic. Numerous players, ranging from established companies to emerging startups, compete for market share.

Key industry players strive to differentiate themselves by offering unique features, enhanced user experiences, and a wide range of travel services.

They invest in advanced technologies, such as artificial intelligence and machine learning, to provide personalized recommendations and streamline booking processes. Additionally, partnerships with airlines, hotels, and other travel service providers are crucial to expand their offerings and provide competitive pricing.

Continuous innovation, customer-centric strategies, and effective marketing campaigns are vital for online travel agencies to gain a competitive edge in this rapidly evolving market.

Key Players

• Expedia Group Inc.
• Booking Holding Inc.
• Trip Advisor Inc.
• MakeMyTrip Pvt. Limited
• Hostelworld Group PLC (HSW)
• Trivago N.V
• Thomas Cook India Ltd.
• Lastminute.com Group
• Orbitz Worldwide
• Walt Disney World

For instance:

• In the year 2018, Booking.com announced a new product version of the booking.com application and website at Vacation Rental Management Association (VRMA). The new product features allow users to select the product of a partner’s brand beyond booking.com own products. Also, they introduced group connect, guest management, and enhance connectivity features in their new application.
• Recently in 2022, Expedia Group announced an Open World Technology platform. The technology is developed for partner agencies. The platform has a complete e-commerce suit, with various blocks like payments, chatbot, services, and fraud detection, and is perfect for the agency planning to enter the newly in online travel business.

Segmentation Analysis

By service type:.

• Transportation
• Vacation Packages
• Accommodation

By Device Platform:

By payment modes:.

• Debit / Credit Card
• Others (Vouchers, Discount Codes)

By Booking Type:

• Online Travel Agents
• Direct Travel Agents

By Customer Segment:

• Corporate Traveller
• Individual Traveller

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years
• North America
• Latin America

Frequently Asked Questions

How is the historical performance of the market.

During 2018 to 2022, the market grew at a 6.70% CAGR.

Who are the Key Market Players of this market?

Airbnb, Trip Advisor Inc., and Trivago N.V. are key market players.

What factors contribute to the attraction of this market in Europe?

Increasing online travel bookings raises the market.

How Big is this market?

This market is valued at US$ 465.1 million in 2023.

How Big will be this Market by 2033?

This market is estimated to reach US$ 1,694.2 million by 2033.

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Major players profiled in the study include Expedia Group, Ebury Partners UK, Fareportal, Hostelworld Limited, Hurb Co S/A, HRS, MakeMyTrip, Oracle Corporation, Priceline, SABS Travel Technologies, Tavisca Solutions, Thomas Cook India, travelomatix.com, Trip.com Group, Tripadvisor, WEX. among others.

Latest Developments

• Expedia Group just revealed an Open World Technology platform for 2022. Technology is created for partner organisations. The platform is ideal for the agency looking to launch a new online travel business since it includes a comprehensive ecommerce suit, with several blocks including payments, chatbots, services, and fraud detection.

Online Travel Agencies Market Scope

Key Segments in the global Online Travel Market

By Service Type, 2019-2029 (USD Billion)

• Transportation
• Vacation Packages
• Accommodation

By Device Platform, 2019-2029 (USD Billion)

By Payment Modes, 2019-2029 (USD Billion)

• Debit / Credit Card
• Others (Vouchers, Discount Codes)

By Region, 2019-2029 (USD Billion)

North America

• Rest of Europe

Asia Pacific

• Rest of Asia Pacific

South America

• Rest of South America

Middle-East and South Africa

Frequently Asked Questions (FAQ) :

What is the market value of online travel agencies market in 2032, what is the growth rate of online travel agencies market, which are the top companies hold the market share in online travel agencies market.

1.  Introduction        o Introduction       o Market Definition and Scope       o Units, Currency, Conversions, and Years Considered       o Key Stakeholders       o Key Questions Answered 2.  Research Methodology        o Introduction       o Data Capture Sources       o Market Size Estimation       o Market Forecast       o Data Triangulation       o Assumptions and Limitations 3.  Market Outlook        o Introduction       o Market Dynamics            ? Drivers           ? Restraints           ? Opportunities           ? Challenges       o Porter’s Five Forces Analysis       o PEST Analysis 4. By Service Type, 2019-2029 (USD Billion)       • Transportation       • Vacation Packages       • Accommodation 5. By Device Platform, 2019-2029 (USD Billion)       • Mobile       • Desktop 6. By Payment Modes, 2019-2029 (USD Billion)       • UPI       • E-Wallet       • Debit / Credit Card       • Others (Vouchers, Discount Codes) 7. Regional Overview, 2019-2029 (USD Billion)       North America           o U.S           o Canada       Europe           o Germany           o France           o UK           o Rest of Europe       Asia Pacific           o China           o India           o Japan           o Rest of Asia Pacific       South America           o Mexico           o Dental            o Rest of South America       Middle-East and South Africa 8. Competitive Landscape        o Company Ranking       o Market Share Analysis       o Strategic Initiatives            ? Mergers & Acquisitions           ? New Product Launch           ? Others 9.  Company Profiles       • Expedia Group       • Ebury Partners UK       • Fareportal       • Hostelworld Limited       • Hurb Co S/A       • HRS       • MakeMyTrip       • Oracle Corporation       • Priceline       • SABS Travel Technologies       • Tavisca Solutions       • Thomas Cook India       • travelomatix.com       • Trip.com Group       • Tripadvisor       • WEX. 10. Appendix        o Primary Research Approach            ? Primary Interview Participants           ? Primary Interview Summary       o Questionnaire       o Related Reports            ? Published           ? Upcoming  

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Global Online Travel Agent Market Report By Service Types (Transportation, Travel Accommodation, Vacation Packages), By Platform (Mobile/Tablet Based, Desktop Based) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2023-2032

• Transportation
• Travel Accommodation
• Vacation Packages
• Mobile/Tablet Based
• Desktop Based
• North America
• Asia Pacific
• Latin America
• Middle East and Africa
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Online Travel Market

Online travel market report by service type (transportation, travel accommodation, vacation packages), platform (mobile, desktop), mode of booking (online travel agencies (otas), direct travel suppliers), age group (22-31 years, 32-43 years, 44-56 years, above 56 years), and region 2024-2032.

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• Methodology
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Global Online Travel Market:

The global online travel market size reached US$ 512.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,267.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.4% during 2024-2032.  The escalating penetration of smart devices, easy access to high-speed internet connectivity, the rising popularity of solo travel, and an increasing number of business travelers are some of the major factors propelling the market growth.

Online Travel Market Analysis

• Major Market Drivers: The widespread adoption of the internet and mobile technology, making it easier for travelers to find the best deals online and make informed decisions, is primarily driving the growth of the market.
• Key Market Trends: The ongoing innovation, the development of user-friendly online travel booking platforms, and the integration of advanced search functionalities and personalized recommendations are creating a positive outlook for the overall market.
• Competitive Landscape: Some of the leading online travel market companies are Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com, among others.
• Geographical Trends: According to the report, North America was the largest market. The region has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. Moreover, North America has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. 
• Challenges and Opportunities: Challenges in online travel booking include ensuring data security, maintaining competitive pricing amid fluctuating demand, and addressing customer service issues effectively. However, opportunities arise from technological advancements such as AI-driven personalization, mobile booking convenience, and expanding markets in emerging economies, enhancing user experience and market reach.  

Online Travel Market Trends:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Moreover, various travel companies are extensively investing in creating an online presence via social medical platforms in order to expand their reach, which is positively influencing the online travel market outlook. For instance, as of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1% of the global population. Of this total, 5.07 billion, or 62.6% of the world's population, were social media users. Moreover, during the third quarter of 2023, global users spent almost 60% of their online time browsing the web from their mobile phones. The increasing availability of the internet is allowing travelers to easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient.

Increasing Desire for Education in International Universities

The rising preference for overseas education is one of the significant trends propelling online travel market revenue. This can be attributed to the quest for quality education, enhanced employability, and cultural enrichment, which attract students seeking global experiences and language proficiency. For instance, the world's two most populous nations, China and India, have the highest numbers of students studying overseas. According to data published by UNESCO, more than 1 million Chinese students were studying abroad in 2021. India’s total was close to half of this, with around 508,000 students living in other countries. The United States was the largest destination country for students studying abroad, with over 833,000 students there in 2021. It was followed by the United Kingdom with nearly 601,000 students, Australia with around 378,000 students, Germany with over 376,000 students, and Canada with nearly 318,000 students. Online travel agencies capitalize on this trend by offering tailored packages and flexible booking options to cater to the needs of student travelers. Additionally, the global reach of international universities attracts a diverse pool of students, driving the online travel market demand for cross-border travel services and cultural experiences.

Competitive Pricing and Deals

The competitive nature of the market is resulting in aggressive pricing and attractive deals. Travel booking companies are taking initiatives to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. Moreover, the facility to book online allows travelers to compare prices across multiple platforms to find the best available options and secure the most cost-effective deals. Additionally, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement. For instance, in July 2023, the Expedia Group revamped its loyalty program to allow members to earn and redeem rewards across its three most popular brands: Expedia, Hotels.com, and Vrbo. This simplified loyalty program rewards members with 2% OneKeyCash for every dollar they spend, and elite status based on every travel segment they book. Moreover, various financial institutions are also offering rewards and discounts for online travel bookings in order to increase the utilization of their financial products, like credit cards, which are anticipated to augment the online travel market share. For instance, in March 2024, Wells Fargo launched a transferable travel rewards program, in which a card user will be able to transfer Wells Fargo Rewards points to six travel loyalty programs. Moreover, in April 2023, Expedia launched a New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.

Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.

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Global Online Travel Industry Segmentation

IMARC Group provides an analysis of the key trends in each segment of the global online travel market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on service type, platform, mode of booking and age group.

Breakup by Service Type:

• Transportation
• Travel Accommodation
• Vacation Packages  

Travel accommodation dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, travel accommodation and vacation packages. According to the report, travel accommodation represented the largest segment.

The dominance of travel accommodations as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easier for travelers to access a range of accommodation options, which is positively influencing the online travel market’s recent prices. Similarly, online travel accommodations are also making it easier for hotels and resorts to list and market their properties and attract a wider consumer base. For instance, in April 2024, Spree Hospitality, a subsidiary of EaseMyTrip, announced the opening of its newest property, ZiP by Spree Hotels Bella Heights, nestled in the picturesque hill station of McLeod Ganj, Himachal Pradesh, India. Besides this, the travel accommodations segment of online travel platforms offers a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience. Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empower travelers to make informed decisions is contributing to the market growth.

Breakup by Platform:

• Desktop  

Desktop holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes mobile and desktop. According to the online travel market report, desktop accounted for the largest market share.

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Moreover, various online travel agencies install desktops on a large scale for their employees to easily navigate clients’ travel bookings. In addition to this, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate.

Breakup by Mode of Booking:

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers  

Direct travel suppliers are the most popular mode of booking

A detailed breakup and analysis of the market based on the mode of booking has also been provided in the report. This includes online travel agencies (OTAs) and direct travel suppliers. According to the report, direct travel suppliers accounted for the largest market share.

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. The online travel market overview by IMARC indicates that this direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. For instance, according to a data report by Statista Consumer Insights 2023, 72% of travelers prefer booking directly from online platforms, whereas only 12% favor booking through a travel agency.

Breakup by Age Group:

• 22-31 Years
• 32-43 Years
• 44-56 Years
• Above 56 Years  

32-43 years dominates the market

A detailed breakup and analysis of the market based on the age group has also been provided in the report. This includes 22-31, 32-43, 44-56, and above 56 years. According to the report, 32-43 years accounted for the largest market share.

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, online travel market statistics by IMARC indicate that the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate.

Breakup by Region:

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United States

• South Korea

United Kingdom

• Middle East and Africa  

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, are contributing to the dominance of North America in the market. In addition to this, the presence of prominent market players in the region is also contributing to the market growth. Furthermore, these market leaders are increasingly investing in online booking platforms to make them more personalized and user-friendly. For instance, in July 2023, TripAdvisor partnered with OpenAI on a travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveler reviews.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

• Expedia Group Inc.
• Fareportal Inc.
• Hostelworld Group plc
• MakeMyTrip Pvt. Ltd.
• priceline.com LLC (Booking Holdings Inc.)
• Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
• Tripadvisor Inc.
• Yatra.com  

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Online Travel Market Recent Developments:

• May 2024: Travel group booking startup, Joyned, announced the launch of an artificial intelligence planner. This AI planner allows users to share information while providing vendors with additional insight into what information consumers are seeking.
• April 2024: Online travel agency, MakeMyTrip, announced a new exclusive charter service between Mumbai and Bhutan. This service is a part of its holiday packages, and the exclusive charter will depart once a week. The service has been launched due to the increasing popularity of Bhutan among Indian travelers.
• February 2024: Flipkart-owned online travel aggregator, Cleartrip, rolled out a new product, Out of Office (OOO), for corporate travelers. Cleartrip said in a statement that OOO is a corporate travel booking tool designed for small, medium, and large enterprises. The platform houses around 300 SMEs and 10 large corporations as active transactors. The new product claims to handle a monthly business volume of INR 20 crore.

Global Online Travel Market Report Scope:

Key benefits for stakeholders:.

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the online travel market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global online travel market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the online travel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The global online travel market was valued at US$ 512.5 Billion in 2023.

We expect the global online travel market to exhibit a CAGR of 10.4% during 2024-2032.

The expanding travel and tourism industry and the rising utilization of online travel agencies across numerous hotels to ensure more visibility and increase their overall sales and profitability are some of the online travel market recent opportunities, bolstering the growth of the market.

The sudden outbreak of the COVID-19 pandemic had led to the implementation of stringent lockdown regulations across several nations resulting in temporary restrictions on national and international travel activities, thereby limiting the overall demand for online travel.

Based on the service type, the global online travel market has been segmented into transportation, travel accommodation, and vacation packages. Among these, travel accommodation holds the majority of the total market share.

Based on the platform, the global online travel market can be divided into mobile and desktop, where desktop currently exhibits a clear dominance in the market.

Based on the mode of booking, the global online travel market has been categorized into Online Travel Agencies (OTAs) and direct travel suppliers. According to the online travel market forecast by IMARC, direct travel suppliers account for the majority of the global market share.

Based on the age group, the global online travel market can be segregated into 22-31 years, 32-43 years, 44-56 years, and above 56 years. Among these, 32-43 years age group currently holds the largest market share.

On a regional level, the market has been classified into North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa, where North America currently dominates the global market.

Some of the major players in the global online travel market include Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com.

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Online Travel Market Research Report Information By Platform Type (Mobile/Tablets Based and Desktop Based), By Mode of Booking (Online Travel Agencies and Direct Travel Facilitators), By Service Type (Transportation, Accommodation, and Vacation Packages), And By Region (North America, Europe, Asia-Pacific, And Rest Of The World) – Market Forecast Till 2030.

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Online Travel Market Overview

Online Travel Market Size was valued at USD 984.6 billion in 2021. The online travel market industry is projected to grow from USD 1100.78 Billion in 2022 to USD 2403.22 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.8% during the forecast period (2024 - 2030). Shifts in consumer behavior, social media, rising disposable income, increased government initiatives to spread tourism, and a growing inclination toward adventure travel ly are key factors driving the growth of the online travel market revenue.

Figure 1: Online Travel Market Size, 2024-2032 (USD Billion)

Source: Secondary Research, Primary Research, MRFR Database, and Analyst Review

• Online Travel Market Trends

Higher mobilization rate amongst people to drive market growth

The growing consumer awareness in developing countries is expected to fuel growth in the online travel market. Growth is steady in countries with an existing consumer database; however, more growth is expected in regions with many untapped consumers. With the market penetration of IT and the internet, market revenue is expected to reach new heights. Another factor is the increase in the number of international students who opt to study in international colleges to gain more exposure. For instance, more than 1.1 million students from India were studying in 85 other nations as of January 2021. According to official statistics from the Higher Education Statistics Agency, the United Kingdom was home to over 605,130 students from backgrounds outside the country. In 2021, it was estimated that more than 30% of international students were of Chinese descent.

Online travel agencies (OTAs) provide market insights and tools for attracting tourists, securing, and processing reservations, communicating with guests, and managing reviews. In addition, the internet offers virtual representations such as 3D interactive tours to give a clear impression of the travel destinations, allowing an indirect experience beyond traditional travel agencies' capabilities. As a result, the conventional booking method through travel agents has transformed into a quick, last-minute booking strategy made possible by information & communication technologies (ICTs). This results in a positive outlook for the market revenue and the growing appeal of solo travel. The rapid development of communication and transportation and the rising number of business travelers worldwide are expected to aid the market's expansion in the upcoming years.

Online Travel Market Segment Insights

Online travel platform type insights.

The online travel market segmentation, based on platform type, includes mobile/tablets based and desktop based. The mobile/tablets-based segment held the majority share in 2021, contributing to around ~52-55% of the online travel market revenue. This can be credited to increased mobile and internet usage and penetration worldwide. The busy schedules of young, working consumers and the availability of reputable online travel agencies are also contributing to the market's expansion. The segment's growth is further attributed to marketplace platforms' easy and quick travel, hotel bookings, and extensive service offerings via mobile applications. Additionally, quick, mobile-friendly, and easy-to-use smartphone applications are being released by travel booking agencies, accelerating the segment's market growth over the forecast period.

Online Travel Mode of Booking Insights

The online travel market segmentation, based on the booking mode, includes online travel agencies and direct travel facilitators. Online travel agencies dominated the market in 2021 and are expected to be the fastest-growing segment over the forecast period, 2022-2030, driven by an increase in people booking travel packages, hotel bookings, and other services through online travel agencies due to the tailored experience and convenience. Additionally, major initiatives by market players, like online advertising campaigns and social media ads, are anticipated to entice potential customers to initiate their booking process through the online booking mode, which is predicted to accelerate industry growth. In addition, ization has driven the market in recent years, increasing the middle class in developing economies and rising disposable income.

Online Travel Service Type Insights

The online travel market segmentation, based on the service type, includes transportation, accommodation, and vacation packages. Transportation accounted for the largest market share in 2021, largely due to trends in rising consumer spending, urbanization, broadband accessibility rates in emerging market economies, and a growing propensity for travel among the world's emerging affluent class. The market's growth is driven by an increase in online booking for buses, trains, and flights. Additionally, the preference for travel for different reasons, such as business and adventure, across Asian nations like China and India has increased the demand for online travel booking in these regions, supporting industry growth over the forecast period.

Figure 2: Online Travel Market, by Service Type, 2021 & 2030 (USD Billion)

Online Travel Regional Insights

By Region, the study provides market insights into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia Pacific online travel market is expected to grow at a significant CAGR during the study period, accounting for USD 451.93 billion in 2021. Increased spending power and higher living standards are major factors attracting people to the travel & tourism sector, fueling regional online travel market growth. Furthermore, regional economic growth, the convenience of travel restrictions, growing competition, and aggressive promotion techniques used by the sector's involved players have significantly encouraged and accelerated the group travel business, which is expected to accelerate the online travel industry growth over the assessment period.

Moreover, the major countries studied in the market report include the United States, Germany, Canada, France, the United Kingdom, Italy, Spain, India, Australia, Japan, South Korea, China, and Brazil.

The European online travel market is the second largest in the world due to increasing income levels across the region, an enhanced business environment in European nations, and government initiatives to encourage tourism and travel activities. Besides, there is a high demand for travel tourism because Europeans enjoy exploring new areas. Moreover, this region's growing number of independent/solo travelers and the expanding number of online travel agencies are expected to fuel growth during the forecast timeline. Further, the Italy online travel market held the largest market share, and the German online travel market was the fastest-growing market in the European region.

The North American Online Travel Market is anticipated to expand at the fastest CAGR from 2022 to 2030, with the United States leading the regional market share. The dominance of this region can be attributed to its strict licensing laws, higher travel and tourism expenditures, extensive use of digital media, and higher consumer spending power. The increase is expected to be fueled by an increasing number of international students who prefer to continue their education in the United States. Canada is becoming a popular destination for international settlers looking to relocate to another country. The Canadian government has made significant investments to encourage more migrants to settle there, which serves as a revenue-generating factor for expanding the regional market.

Online Travel Key Market Players & Competitive Insights

The major players in the online travel market have implemented various developmental strategies to grow their market share, boost profitability, and maintain market dominance. Online travel industry players are releasing new and improved mobile applications that entice young travelers with amazing travel deals and hassle-free booking. Most young travelers also prefer booking their travel online via a mobile device due to its usability, comfort, and accessibility. Market players are increasingly providing travelers with a wide selection of hotels at affordable prices. Customers compare accommodation options across various websites to find the best deal.

Key industry players rely on strategies like introducing new services and company expansion to grow their market shares and stay in the spotlight in the online travel booking sector. Furthermore, leading online travel booking companies focuses on aggressive promotional activities such as advertising online & television (TV), billboards & sponsorships, social media, and other promotional strategies.

Thomas Cook Group PLC (UK) is an online travel agency that provides package holidays, hotel-only stays, city breaks, and other services to destinations worldwide. In October 2020, Thomas Cook and Accor, a leader in augmented hospitality, entered into a partnership. The companies would launch Holiday Safe together as part of this collaboration. The launch would focus on reassuring customers with comprehensive health and safety protocols incorporated through Thomas Cook India, SOTC's Assured Safe Travel Program, Apollo Clinics, and Accor's Cleanliness and Prevention ALLSAFE label established with and vetted by Bureau Veritas.

Also, Expedia Group Inc (US) operates as an online travel agency. It offers a wide range of services, such as reserving hotel rooms, airline seats, rental cars, and other destination services via its travel partners. These services are provided under several brands, such as Expedia.com, Vrbo, Hotels.com, Hotwire, Orbitz, CheapTickets, ebookers, CarRentals.com, Travelocity, Expedia Partner Solutions, and Wotif Group. Expedia Group provides customer service through call centers, private label companies, alternative distribution channels, and mobile bookings. The company also operates in the advertising and media industries and the travel management sector. Expedia and Qtech Software announced a partnership in April 2022 to provide high-quality hospitality and technology content to business travelers.

Key Companies in the online travel market include

Expedia Inc (US)

Booking Holdings Inc (US)

TripAdvisor Inc (US)

FlixMobility GmbH (Germany)

Ryanair DAC (Ireland)

Thomas Cook Group PLC (UK)

MakeMyTrip (India) Pvt Ltd (India)

Alibaba Group Holding Limited (China)

Airbnb Inc (US)

eDreams ODIGEO SA (Luxembourg)

Online Travel Industry Developments

October 2022: MakeMyTrip (MMT) launched a new and unique payment model called 'Book Without Payment,' which allows international and domestic travelers to book accommodation in India or abroad without making any upfront payments.

November 2022 : EaseMyTrip.com, one of India's leading travel technology portals, has released a corporate self-booking tool. Business travelers and corporations can make bookings for their trips with the help of this tool, as it simplifies the booking process. This tool uses AI technologies such as machine learning and data mining to make it more efficient and resourceful.

Online Travel Market Segmentation

Online travel platform type outlook.

Mobile/Tablets Based

Desktop Based

Online Travel Mode of Booking Outlook

Online Travel Agencies

Direct Travel Facilitators

Online Travel Service Type Outlook

Transportation

Accommodation

Vacation Packages

Online Travel Regional Outlook

North America

Rest of Europe

Asia-Pacific

South Korea

Rest of Asia-Pacific

Rest of the World

Middle East

Latin America

Online Travel Market Highlights:

• Online Travel Market Size
• Online Travel Market Analysis
• Online Travel Market Share
• Online Travel Companies

Frequently Asked Questions (FAQ) :

The online travel market size was valued at USD 984.6 Billion in 2021.

The global online travel market can reach a size of USD 2403.22 billion by 2030.

The market is projected to grow at a CAGR of 11.8% during the forecast period, 2024-2030.

Asia Pacific had the largest share of the market.

The key players in the market are Expedia Inc (US), Booking Holdings Inc (US), TripAdvisor Inc. (US), FlixMobility GmbH (Germany), Ryanair DAC (Ireland), Thomas Cook Group PLC (UK), MakeMyTrip (India) Pvt Ltd (India), Alibaba Group Holding Limited (China), Airbnb Inc (US), and eDreams ODIGEO SA (Luxembourg).

The mobile/tablet Based category dominated the market in 2021.

Transportation had the largest share of the market.

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Global Online Travel Market by Service type (Transportation, Travel Accommodation, and Vacation Packages), by Platform (Mobile and Desktop), Mode of Booking (Online Travel Agencies (OTAs) and Direct Travel Suppliers); By Region (U.S., Canada, Mexico, Rest of North America, The UK, France, Germany, Italy, Spain, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, the Netherlands, Luxembourg), Rest of Europe, China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa, Brazil, Argentina, Rest of Latin America) – Global Insights, Growth, Size, Comparative Analysis, Trends and Forecast, 2021-2030

The Global Online Travel Market size was valued at USD 354.2 Bn in 2021. The market is projected to grow USD 1,835.6 Bn in 2030, at a CAGR of 14.8 %. Review sites and travel e-commerce sites make up the majority of the internet travel sector. It provides the convenience of reserving from the comfort of one's own home and frequently entices customers with package deals and cost-cutting choices. As a result, many tourists are opting to book their trips online rather than through traditional brick-and-mortar travel firms. Furthermore, the primary global online travel market is being driven by greater consumer spending power, a government initiative to promote tourism, growing internet and credit card usage, and the creation of new online segments. The increasing penetration of international flight and hotel bookings supplied by online portals such as Booking.com, TripAdvisor.com,  .  

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The emergence of the travel and tourism business, as well as shifting patterns in standard of life, has resulted in a steady increase in the online travel market. The demand for online travels varies depending on the property type and is impacted by factors including location, size, and on-site amenities. The market is likely to be driven by rising disposable income, popularizing weekend culture, the introduction of low-cost airline services, and the developing service industry. The rise in spending power and the style of living are two of the most important factors driving people to luxury resorts. The demand for online travels is also fueled by a city's or country's hosting of sporting events. The development of the market has been hastened by the emergence of online lodging booking services. Marriott International, for example, published a new edition of its mobile app, Marriott Bonvoy, on February 10, 2021, with new features like better booking possibilities, greater personalized experiences, and customizations in earning and redeeming points. As a result, the industry is expected to consolidate due to growing demand for premium services with better booking options.  

COVID-19 Analysis

The epidemic of COVID-19 has had a significant influence on the tourism and travel industries. The global implementation of social distancing, stay-at-home, and travel restrictions has stifled the expansion of the online travel industry. According to the American Hotel and Lodging Association 2021 study, hotel occupancy in the United States fell from 66 percent to around 40 percent in 2020, compared to the previous year. As a result of the pandemic, the hotel industry is likely to suffer a severe slowdown; nevertheless, the market is expected to return to its prior growth trajectory in the coming years.  

Service Type Outlook

The travel accommodation segment accounted largest market share for the global online travel market in 2020. Market competitors are gradually providing travellers with a varied selection of hotel options at reasonable prices. Customers evaluate lodging options across multiple websites in order to get the most cost-effective option. Because they offer a diverse range of housing options, travelers prefer specialized online accommodation providers such as Airbnb, Inc. and OYO Rooms. As a result, the aforementioned reasons are responsible for the market's rise in the travel accommodation segment. These hotels usually have high-end designer interiors created with cutting-edge technology propels the demand for the growth of the global online travel market.  

Global Online Travel Market Report Coverage

Platform Outlook

The mobile segment accounted largest market share for the global online travel market in 2020 owing to the expansion of the market through the mobile sector is mostly due to an increase in mobile usage and the development of novel mobile travel apps. The way people communicate and travel throughout the world has changed as a result of technological advancements. With the advancement of technology and the increased usage of mobile phones, simple and effective techniques are being developed to make travelling simple and comfortable, hence boosting the travel industry's growth. Travelers prefer to make their travel reservations using mobile travel apps, which are gradually gaining traction in the market. As a result, the expansion of the internet travel business is projected to be fueled by an increase in smart phone usage and a rise in digital literacy.  

Mode of Booking Outlook

The online travel agencies (OTAs) segment accounted largest market share for the global online travel market in 2020. Online travel firms are becoming the most popular method of making reservations around the world. The rise of online travel agencies has been one of the most striking examples of industry and society's digital revolution in the last 25 years. OTAs have evolved into digital marketplaces that provide direct access to a wide range of online travel options for both B2B and B2C consumers. OTAs can be thought of as a cross between an e-commerce platform and a travel agency. Expedia, Booking.com, and Trip.com, among others, have dominated the global online travel business (hotels, airlines, packaged tours, rail and cruises).  

Regional Outlook

Asia Pacific dominated largest market share for the global online travel market in 2020 owing to has the most potential for growth in the internet travel business, with India and China being the most profitable areas. The increase in discretionary income, rise in the middle-class section, and increasing penetration of internet facilities are all factors contributing to the expansion. In China, Ctrip is the most popular online travel agency (OTA), whereas in India, MakeMyTrip, Yatra, and Cleartrip are the most popular OTAs.  

Europe is anticipated to emerge as the fastest-growing region over the forecast period. This is due to the presence of some of the world's most popular tourist spots. According to the UNWTO's Foreign Tourism Highlights 2019 Edition, Europe accounted for half of all international visitor arrivals in 2018. The survey also reveals that five major European countries are among the top ten destinations based on foreign tourist arrivals in 2018.  

Key Companies & Recent Developments

Partnerships, strategic mergers, and acquisitions are expected to be the most successful strategies for industry participants to get speedy access to growing markets while also improving technological capabilities.  

In addition, product differentiation and developments, as well as service expansion, are projected to help organizations thrive in the market.  

Market Segmentation of Global Online travel Market

By Service Type

• Transportation
• Travel Accommodation
• Vacation Packages

By Platform

By Mode of booking

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

Key Players:

• Alibaba Group
• Elong, Inc.
• Tuniu Corporation
• AirGorilla, LLC
• Hays Travel limited
• Airbnb, Inc.
• Yatra Online Private Limited, India
• Trip Advisor Inc.
• MakeMyTrip Limited
• Hostelworld Group PLC (HSW)
• Trivago N.V
• Despegar.com, Corp
• Lastminute.com Group
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U.s. online travel agency market report 2020-2024.

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Coming off a year of steady growth with rosy outlooks and big plans for 2020, U.S. online travel agency bookings plummeted as a pandemic brought the world to a standstill. OTAs suffered a steep 59% drop in gross bookings. Adapting quickly during volatile times, OTAs highlighted the power of being nimble and innovative to continue servicing both customers and partners. This report provides an overview of the U.S. online travel agency landscape, including market sizing and projections through 2024, analysis, key trends, major players and more.

For more on the U.S. travel marketplace, check out the following:

• U.S. Travel Market Report 2020-2024
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Global Online Travel Agency (OTA)

Online Travel Agency (OTA) Comprehensive Study by Type (Merchant Model, Agency Model), Services (Transportation, Travel Accommodation, Vacation Packages), Destination (Domestic Travel, International Travel), Platform (Mobile, Desktop) Players and Region - Global Market Outlook to 2030

Online travel agency (ota) market by xx submarkets | forecast years 2024-2030  .

• Market Segments
• Table of Content
• List of Table & Figures
• Players Profiled

Report Objectives / Segmentation Covered

• Merchant Model
• Agency Model
• Transportation
• Travel Accommodation
• Vacation Packages
• Domestic Travel
• International Travel
• Rest of South America
• South Korea
• Rest of Asia-Pacific
• United Kingdom
• Netherlands
• Rest of Europe
• Middle East
• United States
• 1.1. Introduction
• 1.2.1. Research Objective
• 2.1. Introduction
• 3.1. Introduction
• 3.2.1. Rise in Internet Penetration and Innovative Mobile Apps
• 3.2.2. Increase in International and Domestic Tourism
• 3.3.1. High Competition among Established Players
• 3.3.2. Fluctuations in Demand Share Due to Enforcement of Stringent Lockdown Measures
• 3.4.1. Emergence of AI Chabot�s
• 4.1. Porters Five Forces
• 4.2. Supply/Value Chain
• 4.3. PESTEL analysis
• 4.4. Market Entropy
• 4.5. Patent/Trademark Analysis
• 5.1. Introduction
• 5.2.1.1. Merchant Model
• 5.2.1.2. Agency Model
• 5.2.2.1. Transportation
• 5.2.2.2. Travel Accommodation
• 5.2.2.3. Vacation Packages
• 5.2.3.1. Domestic Travel
• 5.2.3.2. International Travel
• 5.2.4.1. Mobile
• 5.2.4.2. Desktop
• 5.2.5.1.1. Brazil
• 5.2.5.1.2. Argentina
• 5.2.5.1.3. Rest of South America
• 5.2.5.2.1. China
• 5.2.5.2.2. Japan
• 5.2.5.2.3. India
• 5.2.5.2.4. South Korea
• 5.2.5.2.5. Taiwan
• 5.2.5.2.6. Australia
• 5.2.5.2.7. Rest of Asia-Pacific
• 5.2.5.3.1. Germany
• 5.2.5.3.2. France
• 5.2.5.3.3. Italy
• 5.2.5.3.4. United Kingdom
• 5.2.5.3.5. Netherlands
• 5.2.5.3.6. Rest of Europe
• 5.2.5.4.1. Middle East
• 5.2.5.4.2. Africa
• 5.2.5.5.1. United States
• 5.2.5.5.2. Canada
• 5.2.5.5.3. Mexico
• 5.3.1. Global Online Travel Agency (OTA) by: Type (Price)
• 6.1.1.1. Top 3
• 6.1.1.2. Top 5
• 6.2. Peer Group Analysis (2023)
• 6.3. BCG Matrix
• 6.4.1.1. Business Overview
• 6.4.1.2. Products/Services Offerings
• 6.4.1.3. Financial Analysis
• 6.4.1.4. SWOT Analysis
• 6.4.2.1. Business Overview
• 6.4.2.2. Products/Services Offerings
• 6.4.2.3. Financial Analysis
• 6.4.2.4. SWOT Analysis
• 6.4.3.1. Business Overview
• 6.4.3.2. Products/Services Offerings
• 6.4.3.3. Financial Analysis
• 6.4.3.4. SWOT Analysis
• 6.4.4.1. Business Overview
• 6.4.4.2. Products/Services Offerings
• 6.4.4.3. Financial Analysis
• 6.4.4.4. SWOT Analysis
• 6.4.5.1. Business Overview
• 6.4.5.2. Products/Services Offerings
• 6.4.5.3. Financial Analysis
• 6.4.5.4. SWOT Analysis
• 6.4.6.1. Business Overview
• 6.4.6.2. Products/Services Offerings
• 6.4.6.3. Financial Analysis
• 6.4.6.4. SWOT Analysis
• 6.4.7.1. Business Overview
• 6.4.7.2. Products/Services Offerings
• 6.4.7.3. Financial Analysis
• 6.4.7.4. SWOT Analysis
• 6.4.8.1. Business Overview
• 6.4.8.2. Products/Services Offerings
• 6.4.8.3. Financial Analysis
• 6.4.8.4. SWOT Analysis
• 6.4.9.1. Business Overview
• 6.4.9.2. Products/Services Offerings
• 6.4.9.3. Financial Analysis
• 6.4.9.4. SWOT Analysis
• 6.4.10.1. Business Overview
• 6.4.10.2. Products/Services Offerings
• 6.4.10.3. Financial Analysis
• 6.4.10.4. SWOT Analysis
• 6.4.11.1. Business Overview
• 6.4.11.2. Products/Services Offerings
• 6.4.11.3. Financial Analysis
• 6.4.11.4. SWOT Analysis
• 6.4.12.1. Business Overview
• 6.4.12.2. Products/Services Offerings
• 6.4.12.3. Financial Analysis
• 6.4.12.4. SWOT Analysis
• 6.4.13.1. Business Overview
• 6.4.13.2. Products/Services Offerings
• 6.4.13.3. Financial Analysis
• 6.4.13.4. SWOT Analysis
• 7.1. Introduction
• 7.2.1.1. Merchant Model
• 7.2.1.2. Agency Model
• 7.2.2.1. Transportation
• 7.2.2.2. Travel Accommodation
• 7.2.2.3. Vacation Packages
• 7.2.3.1. Domestic Travel
• 7.2.3.2. International Travel
• 7.2.4.1. Mobile
• 7.2.4.2. Desktop
• 7.2.5.1.1. Brazil
• 7.2.5.1.2. Argentina
• 7.2.5.1.3. Rest of South America
• 7.2.5.2.1. China
• 7.2.5.2.2. Japan
• 7.2.5.2.3. India
• 7.2.5.2.4. South Korea
• 7.2.5.2.5. Taiwan
• 7.2.5.2.6. Australia
• 7.2.5.2.7. Rest of Asia-Pacific
• 7.2.5.3.1. Germany
• 7.2.5.3.2. France
• 7.2.5.3.3. Italy
• 7.2.5.3.4. United Kingdom
• 7.2.5.3.5. Netherlands
• 7.2.5.3.6. Rest of Europe
• 7.2.5.4.1. Middle East
• 7.2.5.4.2. Africa
• 7.2.5.5.1. United States
• 7.2.5.5.2. Canada
• 7.2.5.5.3. Mexico
• 7.3.1. Global Online Travel Agency (OTA) by: Type (Price)
• 8.1. Acronyms
• 9.1.1. Research Programs/Design
• 9.1.2. Market Size Estimation
• 9.1.3. Market Breakdown and Data Triangulation
• 9.2.1. Secondary Sources
• 9.2.2. Primary Sources
• 9.3. Disclaimer
• Table 1. Online Travel Agency (OTA): by Type(USD Million)
• Table 2. Online Travel Agency (OTA) Merchant Model , by Region USD Million (2018-2023)
• Table 3. Online Travel Agency (OTA) Agency Model , by Region USD Million (2018-2023)
• Table 4. Online Travel Agency (OTA): by Services(USD Million)
• Table 5. Online Travel Agency (OTA) Transportation , by Region USD Million (2018-2023)
• Table 6. Online Travel Agency (OTA) Travel Accommodation , by Region USD Million (2018-2023)
• Table 7. Online Travel Agency (OTA) Vacation Packages , by Region USD Million (2018-2023)
• Table 8. Online Travel Agency (OTA): by Destination(USD Million)
• Table 9. Online Travel Agency (OTA) Domestic Travel , by Region USD Million (2018-2023)
• Table 10. Online Travel Agency (OTA) International Travel , by Region USD Million (2018-2023)
• Table 11. Online Travel Agency (OTA): by Platform(USD Million)
• Table 12. Online Travel Agency (OTA) Mobile , by Region USD Million (2018-2023)
• Table 13. Online Travel Agency (OTA) Desktop , by Region USD Million (2018-2023)
• Table 14. South America Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 15. South America Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 16. South America Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 17. South America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 18. South America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 19. Brazil Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 20. Brazil Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 21. Brazil Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 22. Brazil Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 23. Argentina Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 24. Argentina Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 25. Argentina Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 26. Argentina Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 27. Rest of South America Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 28. Rest of South America Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 29. Rest of South America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 30. Rest of South America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 31. Asia Pacific Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 32. Asia Pacific Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 33. Asia Pacific Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 34. Asia Pacific Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 35. Asia Pacific Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 36. China Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 37. China Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 38. China Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 39. China Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 40. Japan Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 41. Japan Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 42. Japan Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 43. Japan Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 44. India Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 45. India Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 46. India Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 47. India Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 48. South Korea Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 49. South Korea Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 50. South Korea Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 51. South Korea Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 52. Taiwan Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 53. Taiwan Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 54. Taiwan Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 55. Taiwan Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 56. Australia Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 57. Australia Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 58. Australia Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 59. Australia Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 60. Rest of Asia-Pacific Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 61. Rest of Asia-Pacific Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 62. Rest of Asia-Pacific Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 63. Rest of Asia-Pacific Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 64. Europe Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 65. Europe Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 66. Europe Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 67. Europe Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 68. Europe Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 69. Germany Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 70. Germany Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 71. Germany Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 72. Germany Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 73. France Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 74. France Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 75. France Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 76. France Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 77. Italy Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 78. Italy Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 79. Italy Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 80. Italy Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 81. United Kingdom Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 82. United Kingdom Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 83. United Kingdom Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 84. United Kingdom Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 85. Netherlands Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 86. Netherlands Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 87. Netherlands Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 88. Netherlands Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 89. Rest of Europe Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 90. Rest of Europe Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 91. Rest of Europe Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 92. Rest of Europe Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 93. MEA Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 94. MEA Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 95. MEA Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 96. MEA Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 97. MEA Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 98. Middle East Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 99. Middle East Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 100. Middle East Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 101. Middle East Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 102. Africa Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 103. Africa Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 104. Africa Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 105. Africa Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 106. North America Online Travel Agency (OTA), by Country USD Million (2018-2023)
• Table 107. North America Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 108. North America Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 109. North America Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 110. North America Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 111. United States Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 112. United States Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 113. United States Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 114. United States Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 115. Canada Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 116. Canada Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 117. Canada Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 118. Canada Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 119. Mexico Online Travel Agency (OTA), by Type USD Million (2018-2023)
• Table 120. Mexico Online Travel Agency (OTA), by Services USD Million (2018-2023)
• Table 121. Mexico Online Travel Agency (OTA), by Destination USD Million (2018-2023)
• Table 122. Mexico Online Travel Agency (OTA), by Platform USD Million (2018-2023)
• Table 123. Online Travel Agency (OTA): by Type(USD/Units)
• Table 124. Company Basic Information, Sales Area and Its Competitors
• Table 125. Company Basic Information, Sales Area and Its Competitors
• Table 126. Company Basic Information, Sales Area and Its Competitors
• Table 127. Company Basic Information, Sales Area and Its Competitors
• Table 128. Company Basic Information, Sales Area and Its Competitors
• Table 129. Company Basic Information, Sales Area and Its Competitors
• Table 130. Company Basic Information, Sales Area and Its Competitors
• Table 131. Company Basic Information, Sales Area and Its Competitors
• Table 132. Company Basic Information, Sales Area and Its Competitors
• Table 133. Company Basic Information, Sales Area and Its Competitors
• Table 134. Company Basic Information, Sales Area and Its Competitors
• Table 135. Company Basic Information, Sales Area and Its Competitors
• Table 136. Company Basic Information, Sales Area and Its Competitors
• Table 137. Online Travel Agency (OTA): by Type(USD Million)
• Table 138. Online Travel Agency (OTA) Merchant Model , by Region USD Million (2025-2030)
• Table 139. Online Travel Agency (OTA) Agency Model , by Region USD Million (2025-2030)
• Table 140. Online Travel Agency (OTA): by Services(USD Million)
• Table 141. Online Travel Agency (OTA) Transportation , by Region USD Million (2025-2030)
• Table 142. Online Travel Agency (OTA) Travel Accommodation , by Region USD Million (2025-2030)
• Table 143. Online Travel Agency (OTA) Vacation Packages , by Region USD Million (2025-2030)
• Table 144. Online Travel Agency (OTA): by Destination(USD Million)
• Table 145. Online Travel Agency (OTA) Domestic Travel , by Region USD Million (2025-2030)
• Table 146. Online Travel Agency (OTA) International Travel , by Region USD Million (2025-2030)
• Table 147. Online Travel Agency (OTA): by Platform(USD Million)
• Table 148. Online Travel Agency (OTA) Mobile , by Region USD Million (2025-2030)
• Table 149. Online Travel Agency (OTA) Desktop , by Region USD Million (2025-2030)
• Table 150. South America Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 151. South America Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 152. South America Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 153. South America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 154. South America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 155. Brazil Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 156. Brazil Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 157. Brazil Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 158. Brazil Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 159. Argentina Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 160. Argentina Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 161. Argentina Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 162. Argentina Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 163. Rest of South America Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 164. Rest of South America Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 165. Rest of South America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 166. Rest of South America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 167. Asia Pacific Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 168. Asia Pacific Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 169. Asia Pacific Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 170. Asia Pacific Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 171. Asia Pacific Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 172. China Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 173. China Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 174. China Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 175. China Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 176. Japan Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 177. Japan Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 178. Japan Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 179. Japan Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 180. India Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 181. India Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 182. India Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 183. India Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 184. South Korea Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 185. South Korea Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 186. South Korea Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 187. South Korea Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 188. Taiwan Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 189. Taiwan Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 190. Taiwan Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 191. Taiwan Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 192. Australia Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 193. Australia Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 194. Australia Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 195. Australia Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 196. Rest of Asia-Pacific Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 197. Rest of Asia-Pacific Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 198. Rest of Asia-Pacific Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 199. Rest of Asia-Pacific Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 200. Europe Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 201. Europe Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 202. Europe Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 203. Europe Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 204. Europe Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 205. Germany Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 206. Germany Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 207. Germany Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 208. Germany Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 209. France Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 210. France Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 211. France Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 212. France Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 213. Italy Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 214. Italy Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 215. Italy Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 216. Italy Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 217. United Kingdom Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 218. United Kingdom Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 219. United Kingdom Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 220. United Kingdom Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 221. Netherlands Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 222. Netherlands Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 223. Netherlands Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 224. Netherlands Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 225. Rest of Europe Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 226. Rest of Europe Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 227. Rest of Europe Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 228. Rest of Europe Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 229. MEA Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 230. MEA Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 231. MEA Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 232. MEA Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 233. MEA Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 234. Middle East Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 235. Middle East Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 236. Middle East Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 237. Middle East Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 238. Africa Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 239. Africa Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 240. Africa Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 241. Africa Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 242. North America Online Travel Agency (OTA), by Country USD Million (2025-2030)
• Table 243. North America Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 244. North America Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 245. North America Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 246. North America Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 247. United States Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 248. United States Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 249. United States Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 250. United States Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 251. Canada Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 252. Canada Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 253. Canada Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 254. Canada Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 255. Mexico Online Travel Agency (OTA), by Type USD Million (2025-2030)
• Table 256. Mexico Online Travel Agency (OTA), by Services USD Million (2025-2030)
• Table 257. Mexico Online Travel Agency (OTA), by Destination USD Million (2025-2030)
• Table 258. Mexico Online Travel Agency (OTA), by Platform USD Million (2025-2030)
• Table 259. Online Travel Agency (OTA): by Type(USD/Units)
• Table 260. Research Programs/Design for This Report
• Table 261. Key Data Information from Secondary Sources
• Table 262. Key Data Information from Primary Sources
• Figure 1. Porters Five Forces
• Figure 2. Supply/Value Chain
• Figure 3. PESTEL analysis
• Figure 4. Global Online Travel Agency (OTA): by Type USD Million (2018-2023)
• Figure 5. Global Online Travel Agency (OTA): by Services USD Million (2018-2023)
• Figure 6. Global Online Travel Agency (OTA): by Destination USD Million (2018-2023)
• Figure 7. Global Online Travel Agency (OTA): by Platform USD Million (2018-2023)
• Figure 8. South America Online Travel Agency (OTA) Share (%), by Country
• Figure 9. Asia Pacific Online Travel Agency (OTA) Share (%), by Country
• Figure 10. Europe Online Travel Agency (OTA) Share (%), by Country
• Figure 11. MEA Online Travel Agency (OTA) Share (%), by Country
• Figure 12. North America Online Travel Agency (OTA) Share (%), by Country
• Figure 13. Global Online Travel Agency (OTA): by Type USD/Units (2018-2023)
• Figure 14. Global Online Travel Agency (OTA) share by Players 2023 (%)
• Figure 15. Global Online Travel Agency (OTA) share by Players (Top 3) 2023(%)
• Figure 16. Global Online Travel Agency (OTA) share by Players (Top 5) 2023(%)
• Figure 17. BCG Matrix for key Companies
• Figure 18. Hotels.com (United States) Revenue, Net Income and Gross profit
• Figure 19. Hotels.com (United States) Revenue: by Geography 2023
• Figure 20. Agoda (Singapore) Revenue, Net Income and Gross profit
• Figure 21. Agoda (Singapore) Revenue: by Geography 2023
• Figure 22. Despegar (Argentina) Revenue, Net Income and Gross profit
• Figure 23. Despegar (Argentina) Revenue: by Geography 2023
• Figure 24. Expedia Group (United States) Revenue, Net Income and Gross profit
• Figure 25. Expedia Group (United States) Revenue: by Geography 2023
• Figure 26. Booking Holdings Inc. (United States) Revenue, Net Income and Gross profit
• Figure 27. Booking Holdings Inc. (United States) Revenue: by Geography 2023
• Figure 28. Trip.com (China) Revenue, Net Income and Gross profit
• Figure 29. Trip.com (China) Revenue: by Geography 2023
• Figure 30. MakeMyTrip (India) Revenue, Net Income and Gross profit
• Figure 31. MakeMyTrip (India) Revenue: by Geography 2023
• Figure 32. American Express Global Business Travel (United States) Revenue, Net Income and Gross profit
• Figure 33. American Express Global Business Travel (United States) Revenue: by Geography 2023
• Figure 34. Rakuten (Japan) Revenue, Net Income and Gross profit
• Figure 35. Rakuten (Japan) Revenue: by Geography 2023
• Figure 36. TripAdvisor (United States) Revenue, Net Income and Gross profit
• Figure 37. TripAdvisor (United States) Revenue: by Geography 2023
• Figure 38. Trivago N.V. (Germany) Revenue, Net Income and Gross profit
• Figure 39. Trivago N.V. (Germany) Revenue: by Geography 2023
• Figure 40. Thomas Cook Group (United Kingdom) Revenue, Net Income and Gross profit
• Figure 41. Thomas Cook Group (United Kingdom) Revenue: by Geography 2023
• Figure 42. Airbnb Inc. (United States) Revenue, Net Income and Gross profit
• Figure 43. Airbnb Inc. (United States) Revenue: by Geography 2023
• Figure 44. Global Online Travel Agency (OTA): by Type USD Million (2025-2030)
• Figure 45. Global Online Travel Agency (OTA): by Services USD Million (2025-2030)
• Figure 46. Global Online Travel Agency (OTA): by Destination USD Million (2025-2030)
• Figure 47. Global Online Travel Agency (OTA): by Platform USD Million (2025-2030)
• Figure 48. South America Online Travel Agency (OTA) Share (%), by Country
• Figure 49. Asia Pacific Online Travel Agency (OTA) Share (%), by Country
• Figure 50. Europe Online Travel Agency (OTA) Share (%), by Country
• Figure 51. MEA Online Travel Agency (OTA) Share (%), by Country
• Figure 52. North America Online Travel Agency (OTA) Share (%), by Country
• Figure 53. Global Online Travel Agency (OTA): by Type USD/Units (2025-2030)
• Hotels.com (United States)
• Agoda (Singapore)
• Despegar (Argentina)
• Expedia Group (United States)
• Booking Holdings Inc. (United States)
• Trip.com (China)
• MakeMyTrip (India)
• American Express Global Business Travel (United States)
• Rakuten (Japan)
• TripAdvisor (United States)
• Trivago N.V. (Germany)
• Thomas Cook Group (United Kingdom)
• Airbnb Inc. (United States)
• Single User $ 3800
• Corporate User $ 7000

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Online Travel Agencies Market Share Across the World

The OTA market in North America

The ota market in south america, the ota market in europe, the ota market in apac.

• What are the Top online travel agencies in the world?

The rise of online travel agencies (OTAs) is one of the most dramatic examples of the digital transformation of business and society over the last 25 years. The travel industry growth statistics are very favorable as well and OTAs are taking advantage.

In a relatively short space of time, OTAs – from giants such as Booking.com, Expedia and Trip.com to the estimated 400 smaller players – have captured an average of 40% of the total global travel market (hotels, airlines, packaged tours, rail and cruises), according to research by PATA . It is essential to know how many people travel a year and who manages their travel arrangements.

OTAs have evolved into digital marketplaces that connect both B2B and B2C customers directly with a full range of travel products. In fact, OTAs can be viewed as a hybrid of an e-commerce platform and a travel agency.

Although OTAs have certainly taken market share from traditional travel agents, they have not replaced them. In many travel markets across the world, OTAs and traditional travel agencies co-exist because they perform different roles.

Many tourism businesses (hotel groups, tour operators, visitor attractions etc…) will use OTAs for a percentage of their distribution while using traditional travel agencies for specific segments – perhaps an older demographic or consumer groups who are less comfortable using travel tech .

The United States is the largest travel market in the world, accounting for $2.1 trillion in 2019 .  In the same year, the number of international tourist arrivals to the U.S. reached nearly 80 million after being on the increase for more than a decade. The two OTA giants, Expedia and Booking Holdings, continue to dominate in the US, representing 92% of the OTA market , says Phocuswright , although US online travel agency bookings fell sharply by 59% during 2020 as a result of the global pandemic.

Despegar , BestDay.com , and Price Travel are the main OTA players in South America . OTAs are top of the list for consumers looking for flights and accommodations in Argentina, and for accommodation in Mexico.

On the other hand, search engines are the number one channel to start searching for flights and accommodations in Brazil and for flights in Mexico, says a 2020 survey .

Although South America has been particularly hard hit by the global pandemic, one positive trend across the region’s travel market is the continued growth of online distribution.

Internet access is expanding significantly – Argentina boasts a 92% internet penetration rate , while Mexico’s mobile internet penetration jumped from 36% to 55% in 2019 , second only to Uruguay in South America. As a result, South American online travel revenue rose in 2019.

Chart 1: OTA market share in Europe in 2019

Booking.com is the biggest player in the European OTA market with a 67.7%  share in 2019, according to Statista. Expedia and HRS had the second and third largest shares of the market, at 12.8% and 6.3% respectively.

Taking a look at individual countries, the UK’s online travel market is the largest in Europe , and the country’s online travel penetration is among the highest in the world, according to Phocuswright . Compared to Continental Europe, OTAs themselves play a smaller role in the UK market. In 2020, online supplier-direct booking share of the total market remained at 51% , while OTA share increased one percentage point to 18%.

In Spain, by comparison, OTAs accounted for 29.9% of the country’s travel market, making it one of the most popular booking distribution channels in Europe. Spain is home to a number of successful OTAs, including B2B bedbank Hotelbeds , which has its headquarters in Palma de Mallorca, and eDreams and Altrapálo , both based in Barcelona.

At $44.7 billion, China had the world’s second-biggest OTA market in 2018 , compared to the US at $77.1 billion, and its 27% growth compared to 2017 was more than four times that of the US, according to Phocuswright .

Trip.com ( formerly known as Ctrip) is the largest OTA in China with a 36.6% share of the online travel market. In next place comes Qunar (also owned by the Trip.com Group) with a 16.5% share. One of the key competitors to Trip.com’s dominance is Fliggy , which is owned by Alibaba , the Chinese e-commerce giant often compared to Amazon in the west. The Chinese OTA market displays a more competitive range of challenger players when compared to the duopoly of Booking.com and Expedia that exists elsewhere.

Chart 2: Popular OTAs in China

Looking outside China to other east and southeast Asian countries, MakeMyTrip, Rakuten and Recruit are the leading OTAs in Japan and Traveloka is the dominant player in Indonesia.

As measured by gross merchandise value, Thailand ($4b), Indonesia ($3b) and Vietnam ($3b) are the biggest online travel markets in the region outside China, according to data supplied by Statista.

Chart 3: APAC online travel market scale by country (2020)

In India, MakeMyTrip is the leading OTA. Excluding the four major international OTAs – Booking.com, Expedia, Airbnb and Agoda – that also operate successfully in the Indian online travel market, the sub-continent has a dynamic range of home-grown challenger OTAs, including Cleartrip, Yatra, and Via.com

What are the Top online travel agencies in the world ?

Booking Holdings (formally Priceline Group), the company that owns Booking.com , was the leading online travel agency worldwide in 2019. Its gross sales were $96.4 billion and EBITDA were at $5.9 billion, up 2% compared to the previous year.  

Chart 4: Booking Holdings Gross Travel Bookings 2019

As previously mentioned, Booking Holdings and Expedia dominate the global OTA market, particularly in North America and Europe. They have succeeded in capturing maximum market share through a series of mergers and acquisitions making them essentially travel conglomerates. Here is a full list of the brands owned and operated by Expedia Group and Booking Holdings.

Chart 5: Brands owned by Expedia and Booking Holdings

As standalone online businesses, based on their 2019 results , the top five OTAs in the world are:

• Booking.com ($15.07b)
• Expedia ($12.07b)
• Trip.com ($5.10b)
• Tripadvisor ($1.56b)
• Trivago ($0.84b)

However, in terms of revenue growth , the picture was different in 2019, with On The Beach leading the list with the biggest increase in revenue that year:

• On The Beach (+41%)
• Lastminute (+20%)
• Trip.com (+12.3%)
• eDreams Odigeo (+8.2%)
• Expedia (+7.5%)

Obviously, 2019 marks our final year of the ‘old normal’ before the COVID-19 pandemic changed everything but some travel industry facts show that we’re going to witness a resurgence. You can also check out travel industry podcasts to get more insights. Still, with vaccine rollouts underway across the globe, it won’t be long before we are enjoying travel again , perhaps more than ever before!And OTAs will once again be playing their important roles in improving customer service and taking digital innovation forward.

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Ben Walker has 18 years of experience in the hotel and travel sectors. He has worked as PR & communications manager for TRI Hospitality Consulting London, the creators of HotStats, the hotel market benchmarking, financial analysis, and performance reporting solution. He has also been the business editor of The Caterer, and communications manager and editor for the international professional body, the Institute of Hospitality.

Mize is the leading hotel booking optimization solution in the world. With over 170 partners using our fintech products, Mize creates new extra profit for the hotel booking industry using its fully automated proprietary technology and has generated hundreds of millions of dollars in revenue across its suite of products for its partners. Mize was founded in 2016 with its headquarters in Tel Aviv and offices worldwide.

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India Online Travel Market Analysis

The India Online Travel Market size is estimated at USD 17.24 billion in 2024, and is expected to reach USD 28.40 billion by 2029, growing at a CAGR of 10.5% during the forecast period (2024-2029).

India's online travel industry was hit hard by COVID-19. However, long-term growth fundamentals were intact. The pandemic was a major challenge, but it was also an acquisition opportunity for stronger players as the industry consolidated. Domestic tourism, on the other hand, is expected to pick up faster, with plenty of pent-up demand to support a relatively quick recovery. Indian travel firms have reportedly seen a 25%-30% increase in bookings, both for air travel and accommodations, for the Christmas and New Year holidays.

Mobile apps have become a significant channel for travel bookings. Many of the leading travel companies in India have developed user-friendly mobile apps, allowing travelers to book tickets and accommodations on the go.

The online travel industry in India is highly competitive and features several prominent players, including MakeMyTrip, Yatra, Cleartrip, Goibibo, and Booking.com, among others. These companies offer a variety of services, including flight and hotel bookings, holiday packages, car rentals, and more.

• India Online Travel Market Trends

Growth of the Tourism Industry in India is Driving the Market

The travel and tourism industry in India was the seventh-largest contributor to the country's GDP according to a new report by the World Travel and Tourism Council (WTTC). India's economic growth has been among the highest in the world in the past decade. Positive developments on the economic front should contribute to propelling the country's tourism industry as an increasing number of Indians with rising disposable incomes make a greater number of domestic and international trips.

Players looking to capitalize on growing inbound and outbound international trips from India include MakeMyTrip, which announced its plans to expand into the UAE, and EaseMyTrip, which is expanding its international footprint, particularly in international cities where Indians travel the most. With an expanded international presence, EaseMyTrip expects to provide better service to their customers as well as better rates on local hotels and restaurants that are reluctant to work with companies outside their home countries.

Increasing trend of YOLO and desire for education in international universities will boost the market.

Since March 2020, all of us have faced several losses and challenges. The COVID-19 epidemic left the entire world in a state of lockdown, affecting businesses and households in general. As the world looked forward to a new dawn in 2021, the effects looked slightly different than last time.

According to Ministry of External Affairs (MMEA) data, a significant drop in scholars studying overseas has been observed. Around 2.6 lakh scholars went abroad in 2020, compared to 5.9 lakh scholars in 2019. In 2021 (until February 28, 2021), an estimated 7,699 Indians studied abroad. According to another report, as the number of Indian scholars completing advanced education abroad increases year after year, their overseas spending is expected to increase from USD 28 billion to USD 80 billion by 2024.

India Online Travel Industry Overview

The report covers major international players operating in the Indian online travel market. In terms of market share, a few of the major players currently dominate the market. However, with technological advancement and product innovation, midsize to smaller companies are increasing their market presence by securing new contracts and tapping new markets.

India Online Travel Market Leaders

Booking.com

*Disclaimer: Major Players sorted in no particular order

India Online Travel Market News

• August 2023: Skyscanner launched its Hindi language experience across all its products and services to penetrate deeper into the Indian market. Skyscanner acts as a one-stop solution for travelers looking to compare ticket fares, hotel tariffs, and intra-city commutes by curating data from its partner Online Travel Agent (OTA) sites.
• August 2023: MakeMyTrip long with the Ministry of tourism has launched a unique Travellers' Map of India that showcases 600 plus destinations beyond the popular travel spots in the country.

India's Online Travel Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

4.1 Market Overview

4.2 Market Drivers

4.3 Market Restraints

4.4 Industry Value Chain Analysis

4.5 Porter's Five Forces Analysis

4.5.1 Threat of New Entrants

4.5.2 Bargaining Power of Buyers/Consumers

4.5.3 Bargaining Power of Suppliers

4.5.4 Threat of Substitute Products

4.5.5 Intensity of Competitive Rivalry

4.6 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

5.1 Service Type

5.1.1 Transportation

5.1.2 Travel Accommodation

5.1.3 Vacation Packages

5.1.4 Other Service Types

5.2 Booking Type

5.2.1 Online Travel Agencies

5.2.2 Direct Travel Suppliers

5.3 Platform

5.3.1 Desktop

5.3.2 Mobile

5.4 By Tour Type

5.4.1 Independent Traveller

5.4.2 Tour Group

5.4.3 Package Traveller

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Via.com

6.2.2 Booking.com

6.2.3 MakeMyTrip

6.2.4 Yatra

6.2.5 Cleartrip

6.2.6 EaseMyTrip

6.2.7 Expedia

6.2.8 Thomas Cook Ltd.

6.2.9 Cox & Kings Ltd.

6.2.10 Oyo Rooms

6.2.11 ixigo

• *List Not Exhaustive

7. FUTURE OF THE MARKET

8. DISCLAIMER

India Online Travel Industry Segmentation

The online travel market consists of sales of travel services through online channels. Online travel agents or agencies are individuals or companies with websites allowing consumers to book travel-related services via the Internet. A complete background analysis of the market, including the analysis of market size and forecast, market shares, industry trends, growth drivers, and vendors, is provided. Additionally, the report features qualitative and quantitative assessments by analyzing the data gathered from industry analysts and market participants across key points in the industry's value chain.

India's Online Travel Market Report is segmented by service type (transportation, travel accommodation, vacation packages, and others), by booking type (online travel agencies, direct travel suppliers), by platform (desktop, mobile) and By Tour Type (Independent Traveller, Tour Group, Package Traveller). The market size and forecasts for the India Online Travel Market are provided in terms of value (USD) for all the above segments.

India's Online Travel Market Research FAQs

How big is the india online travel market.

The India Online Travel Market size is expected to reach USD 17.24 billion in 2024 and grow at a CAGR of 10.5% to reach USD 28.40 billion by 2029.

What is the current India Online Travel Market size?

In 2024, the India Online Travel Market size is expected to reach USD 17.24 billion.

Who are the key players in India Online Travel Market?

Via.com, Booking.com, MakeMyTrip, Yatra and Expedia are the major companies operating in the India Online Travel Market.

What years does this India Online Travel Market cover, and what was the market size in 2023?

In 2023, the India Online Travel Market size was estimated at USD 15.60 billion. The report covers the India Online Travel Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Online Travel Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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India's Online Travel Industry Report

Statistics for the 2024 India Online Travel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Online Travel analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

India Online Travel Market Report Snapshots

• India Online Travel Market Share
• India Online Travel Companies
• India Online Travel News

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Why Is Car Insurance So Expensive?

Soaring premiums have become a prominent driver of inflation, and insurers say that more increases could be on the way. How did it get like this?

• Share full article

By Emily Flitter

If your car broke down two years ago, it probably became a bigger problem than you bargained for.

A confluence of forces were to blame: The Covid pandemic disrupted supply chains, pushing used car prices to record highs and making spare parts hard to get; out-of-practice drivers emerging from lockdowns caused more severe wrecks; and technological advancements like motion sensors made even the simplest parts, like a fender or a rim, expensive to replace .

Things have since improved for car owners — except when it comes to insurance bills. Car insurers are still raising prices steeply: The price of motor vehicle insurance rose more than 22 percent in the year through April, the fastest pace since the 1970s, according to a report the Bureau of Labor Statistics on Wednesday. According to calculations by the Insurance Information Institute, a trade group, the average 12-month premium for car insurance was $1,280 in 2023, the industry’s most recent figures.

That has made car insurance a prominent factor preventing overall inflation from cooling more quickly, which could force the Federal Reserve to keep interest rates higher for longer even as the prices for many other essential goods and services have slowed.

Geico recently reported a big jump in quarterly profit on higher premiums and lower customer claims. The share prices of other big auto insurers, like Allstate and Progressive, have beaten the rise in the overall market this year.

That has attracted scrutiny from economists . A key reason car insurance costs are rising so fast right now has to do with how the industry is regulated.

How does insurance regulation work?

Insurers are regulated by the states, not the federal government. In all 50 states, insurance companies must follow specific rules about how and when they can raise the price on their policies.

Each state’s laws are broadly similar, and require insurers to ask regulators for permission to raise prices. Insurers have to make a case — with data to back it up — that the increase is necessary and that they will not make too large a profit on the re-priced policies. This application, known in the business as a “rate filing,” involves complicated paperwork that may take weeks or months to resolve.

The data has to include an analysis of loss trends from the past couple of years, as well as projections for replacement costs and profits. If insurers are deemed to profit too heavily, regulators can make them return money to customers.

The threat of returning money is not an idle one. At the height of pandemic lockdowns in 2020, when many cars sat idle, insurers returned almost $13 billion to customers through dividends, refund checks and premium reductions for policy renewals, according to the insurance ratings agency AM Best.

California was one of the most active states: Insurers there returned $3.2 billion to customers in 2020.

Ricardo Lara, the state’s insurance commissioner, “directed the department to do a very close analysis to make sure that drivers weren’t overcharged,” said Michael Soller, a spokesman for the California Department of Insurance. But starting in late 2021, the state became the poster child for a new problem: an epic backlog of insurers’ requests to raise prices.

How a massive paperwork jam explains rising prices.

When the pandemic shut down most economic activity, it messed up insurers’ ability to use the past to predict the future. For months, they were frozen. They did not submit new rate filings to regulators for a spell — until they did, all at once, in the second half of 2021.

The prices of cars and parts were jumping and drivers were back on the roads and crashing left and right after a hiatus behind the wheel.

“You went from this period of incredible profitability to incredible losses in the blink of an eye,” said Tim Zawacki, an analyst who focuses on insurance at S&P Global Market Intelligence. No companies were willing to stick their necks out by offering lower premiums in the hope of winning new business, he said.

“Everyone was together in significantly pushing for rate increases.”

In California, the most populous U.S. state, insurers were getting creamed by expensive claims.

But the state’s regulator did not start approving insurers’ requests to raise rates until near the end of 2022. The backlog grew so large that the average wait time for approvals was longer — by several months — than the six-month policies that insurers wanted to sell.

“When state regulators delay or prevent companies from accurately pricing insurance, insurers may not be able to absorb the costs,” said Neil Alldredge, the president of the National Association of Mutual Insurance Companies, a trade group that represents many home and auto insurers. The squeeze can lead insurers to leave some states or stop some business lines, he added. “Inefficient regulatory environments in states like California, New Jersey and New York, combined with inflation and increased catastrophic losses, have left consumers with fewer choices of insurers and higher costs,” he said.

California is still the slowest state in the continental United States for auto insurance rate filings, taking an average of 219 days to approve a price proposal for a personal auto policy, according to S&P data provided by Mr. Zawacki.

“We fight for consumers by analyzing all of the data, not just what insurance companies spoon-feed us,” Mr. Soller, the California Department of Insurance spokesman, said.

The S&P analysis showed that New Jersey, the 11th-most populous state, had the sixth-longest wait time, while New York, with the fourth-largest population, had the 7th-longest wait times.

“The department performs a comprehensive review of requests to amend rates or rating systems to ensure compliance with New Jersey law,” said Dawn Thomas, a spokeswoman for the New Jersey Department of Banking and Insurance.

Ms. Thomas said the regulator needed to ensure that each proposed premium increase was “reasonable, adequate, and not unfairly discriminatory,” and that sometimes the insurers’ requests needed to be challenged or denied.

A spokeswoman for New York’s regulator declined to comment.

When will the jam clear?

Shortly before the pandemic, the umbrella organization for state insurance regulators, the National Association of Insurance Commissioners, formed a team of data scientists to help regulators deal with their rate filings, which has gotten more complicated in recent years.

The data team became fully operational in 2021 and its mission is now to help speed up the review process: 37 states have signed up to use it.

This month, during a call with analysts to discuss Allstate’s earnings, company representatives said they had recently reopened their California auto insurance business after getting permission to charge higher rates. The company still wanted to raise prices in other states.

In New York and New Jersey, for example, “even with the rate approvals that we got late last year, we still don’t feel like we’re at the appropriate rate level to want to grow in those two states,” said Mario Rizzo, the president of Allstate’s property-casualty business.

How much higher will premiums go?

In 2021, insurers’ personal auto businesses started recording losses. According to David Blades, an analyst for AM Best, the industry lost $4 billion in 2021, $33 billion in 2022 and roughly $17 billion last year.

According to Dale Porfilio, the chief insurance officer at the Insurance Information Institute, the trade group, many companies still need to raise prices to make up for those bad years.

Last year, insurers raised auto premiums by 14 percent, the biggest increase in over 15 years. Mr. Porfilio’s best guess is that premiums this year will rise another 13 percent.

“It’s going to take time for every company to get their rates to where they want to be,” he said.

Emily Flitter writes about finance and how it impacts society. More about Emily Flitter