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30 Best New Jersey Quotes to Inspire Your Trip to the Garden State 2024

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Known for beautiful beaches, amazing casinos and world-class theme parks, the state of New Jersey is one of the most diverse!

So if you’re looking to learn more then you’re in the right place. Below I’ve curated a bumper list of New Jersey quotes that are guaranteed to have you booking your next trip to the Garden State! 

Not only can you use these quotes about New Jersey to inspire your vacation, but they are also perfect for those looking for New Jersey Captions for Instagram!

Funny New Jersey Quotes and Sayings

If you’re lucky enough to live by the shore, you’re lucky enough

“Everything is legal in New Jersey.” – Hamilton

“Jersey girls pump fists, not gas.”

New Jersey Phrases

“Staring off at the jewelled short lights of New Jersey.”  – Richard Ford

“He rolled down the windows and took a deep gulp of New Jersey.”  – P.F. Kluge

“New Jersey people, they will surprise you.”  -John Gorka

“I think that Jersey Shore is awesome. I’ve gone to Cape May every summer of my life.” – Anne Hathaway

“Any intelligent woman would have made a dignified retreat, but this was New Jersey, where dignity always runs a poor second to the pleasure of getting in someone’s face.” –  Janet Evanovich

Instagram Captions for New Jersey

“There’s a lot you don’t know about Jersey.” 

“Hooked on the New Jersey Shore.” 

“My heart belongs to the Jersey Shore.” 

“The Garden State is my favorite state.” 

Short New Jersey Sayings

“Greetings from New Jersey.”

“Dirty Jersey!” 

“Jersey fresh.” 

“See you at the shore.” 

“Jersey strong, baby.” 

Song Quotes about New Jersey

“Carry me back to sweet Jersey.”  – “Suburban Dogs” by Real Estate

“Nothing matters in this whole wide world when you’re in love with a Jersey girl.”  – “Jersey Girl” by Bruce Springsteen

“Bored walking on the boardwalk.”  – “Jersey Shore” by The Promise Ring

“And meet me tonight in Atlantic City.”  – “Atlantic City” by The Band

“I woke up to my cold sheets and the smell of New Jersey.”  – “You Vandal” by Saves the Day

Best New Jersey Caption

“New Jersey is the most poetic state: close enough to New York to be urban and cosmopolitan, far enough to be desirous and unsure; densely populated, but full of farms and woods, with the most deer of any state.” – Robert Pinsky

“Our conversation with the supermarket manager had been about as helpful as a New Jersey road sign, and if you’ve ever been there, you know the signs don’t tell you the exit you’re coming up to, they only point out the exits you’ve just missed.” – Neal Shusterman

“During Prohibition, Atlantic City created the idea of the speakeasy, which turned into nightclubs and the extraordinary political complexity and corruption coming out of New Jersey at the time. The long hand that they had-and maybe still do even had to do with presidential elections.” – Martin Scorsese

Best New Jersey Quote

“Heaven looks a lot like New Jersey.” – Jon Bon Jovi

“If Trump claimed something was most luxurious, it was likely a dank, low-end casino in Atlantic City.” – Robert Reich

“Artificial Intelligence leaves no doubt that it wants its audiences to enter a realm of pure fantasy when it identifies one of the last remaining islands of civilization as New Jersey.” – Godfried Danneels

“I grew up in New Jersey in the ’80s. That means one thing: Big hair. … I had big hair, my boyfriends had big hair, we all had big hair. Our prom looked like the poodle division of the Westminster dog show.” – Jancee Dunn

That’s the Best New Jersey Captions for Instagram

That’s the end of my bumper list, so I hope you’ve managed to find the  perfect New Jersey quote . 

I’d love to know which one is your favorite, and if I’ve missed any awesome New Jersey captions instagram then please let me know in the comments below.

Planning a Trip to USA?

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• If you prefer visuals check out my  Pinterest board  dedicated to Quotes and Captions.

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New Features!

You can now save favorite things to do and places to visit, build your own trip itineraries and have everything you love about the Garden State — all in one place — with a MY VISITNJ page.

As you navigate through the site, click on the little “heart” icons to save Favorites, or click the “map” icons to save items to your trip itinerary.

At any point you can view your Favorites or manage your Itineraries by clicking “Account” in the header to return to your dashboard.

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New Jersey Tourism Research and Information

Tourism insights.

Welcome to the New Jersey Division of Travel and Tourism. The New Jersey Division of Travel and Tourism (NJTT) creates awareness of all that New Jersey has to offer as a destination in order to enhance the quality of life for New Jersey residents and their communities. NJTT is the only organization in New Jersey providing marketing strategy and industry leadership for tourism sector stakeholders through:

• Domestic and international marketing programs; ad sales, please contact  Dana Communications , our agency of record 
• Grant programs and Cooperative Marketing Programs
• Comprehensive economic research
• Tradeshow Collaboration
• Travel Agency & Tour Groups personalized service
• Public Relations training and education
• Destination Marketing Organization (DMO) and stakeholder outreach and consultation services

NJTT aims to provide diverse and memorable experiences for our visitors and engender pride among New Jersey residents about where they live, work and play. As such, our organizational values focus on collaborative and proactive processes where we function as state ambassadors with a commitment to serve.

In 2022, tourism in New Jersey generated $73.5 billion in total economic impact, with visitor spending reaching $45.4 billion in the Garden State. Traveler activity continues to re-energize the state economy, evident in the $5.0 billion produced in state and local taxes, reflecting a strong demand for the state’s robust travel product portfolio.

New Jersey Tourism in the News

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Dec. 15, 2023 - NJ News 12 - Lt. Governor Tahesha Way featured for National Cupcake Day

Tourism Research Studies

Economic impact & leisure visitor profile studies, 2023 tourism economic impact study.

• $78.3B Total Visitor Economy Impact
• $49.1B Direct Visitor Spending
• 501,000 Total Jobs Generated
• $5.2B State & Local Taxes Generated

2023 Overnight Leisure Visitor Profile Study

2023 Day Trip Leisure Visitor Profile Study

2022 Tourism Economic Impact Study

• $73.5B Total Visitor Economy Impact
• $45.4B Direct Visitor Spending
• 479,558 Total Jobs Generated
• $5.0B State & Local Taxes Generated

2022 Overnight Leisure Visitor Profile Study

2022 Day Trip Leisure Visitor Profile Study

2021 Tourism Economic Impact Study

• $37.3B Direct Visitor Spending
• 1 out of 20 Jobs Supported by Visitor Spending
• 96.6M Visitors
• $4.6B State & Local Taxes Generated

2021 Overnight Leisure Visitor Profile Study

2021 Day Trip Leisure Visitor Profile Study

2020 Tourism Economic Impact Study

• $29.4B Direct Visitor Spending
• 1 out of 24 Jobs Supported by Visitor Spending
• 84.6M Visitors
• $4.0B State & Local Taxes Generated

2020 Overnight Leisure Visitor Profile Study

2020 Day Trip Leisure Visitor Profile Study

2019 Tourism Economic Impact Study

• $46.4B Direct Visitor Spending
• 9000 Jobs Supported by Visitor Spending
• 116M Visitors
• $5.1B State & Local Taxes Generated

2019 Overnight Leisure Visitor Profile Study

2019 Day Trip Leisure Visitor Profile Study

2018 Tourism Economic Impact Study

• $44.7B Direct Visitor Spending
• 9.8% Jobs Supported by Visitor Spending
• 110M Visitors

2018 Overnight Leisure Visitor Profile Study

2017 tourism economic impact study.

• $42.9B Direct Visitor Spending
• 6.9% Jobs Supported by Visitor Spending
• 100M+ Visitors
• $4.8B State & Local Taxes Generated

2017 Overnight Leisure Visitor Profile Study

2016 tourism economic impact study, 2016 overnight leisure visitor profile study, 2015 tourism economic impact study, 2015 overnight leisure visitor profile study, 2014 tourism economic impact study, 2014 overnight leisure visitor profile study, 2013 tourism economic impact study, 2013 overnight leisure visitor profile study, 2012 tourism economic impact study, 2012 overnight leisure visitor profile study, 2011 tourism economic impact study, 2011 overnight leisure visitor profile study, 2010 tourism economic impact study, 2010 overnight leisure visitor profile study, 2008 tourism economic impact study, 2008 overnight leisure visitor profile study, 2007 tourism economic impact study, 2007 overnight leisure visitor profile study, 2006 tourism economic impact study, 2006 overnight leisure visitor profile study, 2005 tourism economic impact study, 2005 overnight leisure visitor profile study, 2004 tourism economic impact study, 2004 overnight leisure visitor profile study, 2003 tourism economic impact study, new jersey image and advertising return-on-investment.

2011 New Jersey Tourism Statistics Presentation

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New Jersey Image Study

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'Trenton Makes, the World Takes': History of a Slogan

New Jersey has picked a slogan to attract tourists: "Come See for Yourself." But Robert Siegel is more impressed with the slogan for the city of Trenton: "Trenton Makes, the World Takes," which dangles from a railroad bridge over the Delaware River.

Siegel talks to with 92-year-old Dartha Heath, the daughter of S. Roy Heath, the man who thought up the slogan in the early part of the 20th century.

‘Garden State' is Finally New Jersey's Official State Slogan

By chelsea crane • published august 9, 2017 • updated on august 9, 2017 at 2:30 pm.

The “Garden State” is officially New Jersey’s slogan, because suprisingly it was not always.

Gov. Christie signed a piece of legislation which made the state slogan official on Monday.

The bill  was introduced in February of last year and sponsored by Shirley K. Turner of District 15.

The signed bill takes effect immediately.

Even though the slogan just became official earlier this week, the statement was first linked to New Jersey almost 150 years ago, according to the bill.

Abraham Browning of Camden, who owned the Cherry Hill Farm, first called New Jersey the Garden State in 1876. The nickname stuck.

A law passed in 1954, over 75 years later, required the then unofficial slogan to be printed on New Jersey licence plates. In addition to license plates, the slogan can be seen on some of the state's infrastructure like the Garden State Parkway, according to the bill.

15-year-old scooter passenger killed in crash with SUV in Bronx: Police

NYC man accused of randomly punching strangers gets indicted on hate-crime charges

Agriculture is the third largest industry in New Jersey according to the bill, which makes the slogan a fitting one.

This article tagged under:

Official Site of The State of New Jersey

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The State of NJ site may contain optional links, information, services and/or content from other websites operated by third parties that are provided as a convenience, such as Google™ Translate. Google™ Translate is an online service for which the user pays nothing to obtain a purported language translation. The user is on notice that neither the State of NJ site nor its operators review any of the services, information and/or content from anything that may be linked to the State of NJ site for any reason. - Read Full Disclaimer

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Facts & Symbols

• Demographics
• Nickname - The Garden State
• State Holidays

682+ Best New Jersey Slogans and Motto (Generator + Guide)

New Jersey, the “Garden State,” has a collection of catchy slogans that showcase its lively personality.

From the famous “New Jersey and You: Perfect Together” to the exciting “Come See For Yourself!” these slogans capture what makes the state special.

The timeless “Liberty and Prosperity” reflects its history and commitment to progress. Whether it’s the beautiful scenery, busy cities, or friendly towns, New Jersey’s slogans highlight its unique blend of old and new.

Top New Jersey Slogans

New jersey slogans.

The state beside the Atlantic oceans

A state where population matters

People matters here

You get what you deserve here

A must-have for tourist spot

Essence of the American revolution

A state of authenticity

Heritage is our shine

Every community is welcomed here

We thrive for betterment

Fortune of Millionaires

Coastal synergic beauty

Loved by the seashore

Griped by the colonialism

Birthplace of Native Americans

Tine city, filled with the majesty

New Jersey is blessed with brightest people

Millionaires enhances the pride of place

New Jersey helped Industrial revolution

Industrial Revolution was being aided with New Jersey

Love-affection and the place is yours

Second wealthiest state of US

Glittering stars grids us

Yes! The place of revolution

River flaws! Yes, the New Jersey excites us 

Love to roam, Heaven of tourist

Bay of sea shore, hope of the human soul!

A relish to new journey makes us happy

A hope that creates New Jersey

The Dutch sailed New Jersey

Peterson grew and prospered

Mining boosted with meaning

Prosperity with New Jersey, live it and enjoy it

Classy people makes your day

Heritage of Industrial revolution

Authenticity build New Jersey great

Manufacturing hub of the world

Sterling hill mines makes awesome New Jersey

Bog Iron Pits New Jersey

Paradise of many religions

Diversely placed with religions

Devoted folks with kinds

Vivid vision entitles the City of New Jersey

South Asian Cultural hub

The world’s largest Hindu temple established!

Hub Asian Indians

Land of science

Place of technology

Possess largest number scientist and engineers

Never been to New Jersey! Come, Miracles are waiting for you

Funny New Jersey Slogans

Beginning of world war

New Jersey, A center for war production!

Loyal to the nation

Land of culture

Diverse people lands to urbanism

Revives with blaze of energy

The fire of the city makes us proud

Industry, immigrants, and innovation

Innovation starts with New Jersey

The place of Asian immigrants

Many cities make to survive; New Jersey helps you to inflight

The music in the flow in the Delaware,

The bay, the beauty is out of the world

Stunning intelligence astonishes the world

Incredible ideas make New Jersey remarkable

Miraculous world summons on New Jersey

Mind-boggling whites charm you

Awful people surround New Jersey

Enthusiasm, peace, and love

Destruction of war transformed to the construction of the technical new world

New Jersey has a humid continental climate

Urban revolution enlarged New Jersey

The warrior of two world war

War martyr makes the land holy

Place of jolly people

Come here; the classy whites make your day

The sky of New Jersey is high

Fine observation in your them make the New Jersey Awesome

A day in New Jersey refreshes the mind and soul

A flame of New Jersey makes you powerful

Religious people lit the light in your

By the people, for the people

A prayer in the joyful city encourages us

Pious people fulfill the motto of life

Dedication brings hope to New Jersey

The realistic approach of New Jersey grows at the ultimate level

The inclination toward the best leads the city to the perfection

Rethink, restart, Rejuvenate; yes, that is New Jersey

It’s the time to enjoy, Have fun in New Jersey

Zestful zeal and thus it the New Jersey

New Jersey rewards you, recognizes you and empowers you

New Jersey entities to authorize the maximization

New Jersey Motto

Yes, the city of jersey permits you do live own way

Same sex marriage! Yes it is you choice

Marriage, love, care – all is everything is yours

Saintly the city is gives the green light to you

New Jersey Delegates you the rewards

New Jersey credits your accredits

Fond of fun, dignified in the city of New Jersey

Relish and replenish life in New Jersey

Want to live the life? Come to the New Jersey

An evening in New Jersey, a Chilling night, gives you the ultimate pleasure

The glory of decades thought in the soil of the city of New Jersey

Fond of food, eat with great relish

The formidable pleasure you can always find in the city of New Jersey

Sovereignty, supremacy, and authority are the weapons of the New Jersey

New Jersey is called the place of security

New Jersey is in the abode of angels

City of god truly named as New Jersey

The Zion lies in New Jersey., as is the place of good souls

The Promised Land gives the new hope

The paradise that we self-reliant

The pros and cons of the city of New Jersey can make you stronger

When a gem is discovered, some people say it is the land of New Jersey

Coastal wind of New Jersey feels like heaven

Anything can be everything in New Jersey and the power of New Jersey

Dr. Martin Luther king! The world hero gives the world a new direction

A rebellion revolted with the rising hope, Dr. Martin Luther king!

Dr. Martin Luther king! Shows the new life

New Jersey always saves the bacon on others

New Jersey gives a route to the universe

Every new idea, new courage born in the city of New Jersey

New Jersey forefronts the world

To show someone a way is the duty of New Jersey

New Jersey pays keen attention to the development

Paramount of vision with the winning attitude

The city of New Jersey always presides over the extraordinary achievement

Down to earth, enriched with universal brotherhood

The eagerness to grow endures the city more blissful 

I want to live life in the city

New Jersey Tourism Slogan

New Jersey: The Garden State of Adventures

Discover the Beauty of New Jersey

Explore, Experience, Embrace New Jersey

New Jersey: Where Memories Come to Life

Unveil the Charms of the Jersey Shore

New Jersey: Where History and Fun Collide

Find Your Slice of Paradise in New Jersey

Escape to Tranquility: New Jersey Awaits

New Jersey: Where Every Season Shines

Embrace the Diversity of New Jersey

Unwind and Rejuvenate in New Jersey

Journey Through Time in the Heart of New Jersey

New Jersey: Your Passport to Bliss

Connect with Nature’s Beauty in New Jersey

Experience the Magic of New Jersey

New Jersey: Where Dreams Blossom

Adventures Beyond Imagination: New Jersey

Discover Hidden Gems in New Jersey

Cherish Moments, Cherish New Jersey

New Jersey: Where the Good Times Roll

New Jersey: Where Culture and Coastline Converge

Experience Elegance, Experience New Jersey

Step into Adventure, Step into New Jersey

New Jersey: Where Every Smile Finds a Home

Discover the Unexpected in New Jersey

A Tapestry of Treasures: New Jersey Awaits

Unveil the Enchantment of New Jersey

New Jersey: Where Happiness Finds You

Embrace the Spirit of New Jersey

Unlock the Secrets of New Jersey’s Beauty

Reimagine Relaxation in New Jersey

New Jersey: Where Nature Paints Masterpieces

Capture Moments, Capture New Jersey

Journey Beyond, Explore New Jersey

New Jersey: Where Joy is Contagious

Embark on a Journey of Discovery in New Jersey

Breathe, Explore, Repeat: New Jersey

New Jersey: Where Stories Come Alive

Savor the Flavors of New Jersey

Cherish the Charms of New Jersey

Adventures Galore in New Jersey

Awaken Your Senses in New Jersey

New Jersey: Where Sunsets Steal Hearts

Find Your Zen in New Jersey

Explore the Diversity of New Jersey

New Jersey: Beyond Expectations, Beyond Ordinary

Create Memories, Create New Jersey

Reconnect with Nature in New Jersey

Escape to Euphoria: Choose New Jersey

New Jersey: Where Dreams Set Sail

Celebrate Life’s Joys in New Jersey

Rediscover Your Playful Side in New Jersey

New Jersey: Where Adventure Knows No Bounds

Savor Serenity in the Heart of New Jersey

Explore, Engage, Enjoy: New Jersey Awaits

New Jersey: Where Smiles Light Up the Shoreline

Find Peace and Adventure in New Jersey

Step into Splendor, Step into New Jersey

New Jersey: Your Gateway to Delight

Where Relaxation Meets Recreation: New Jersey

Discover the Heartbeat of New Jersey

New Jersey: Where Every Corner Holds Surprises

From Beaches to Bliss: Choose New Jersey

Embrace the Essence of New Jersey

Journey to Joy: Explore New Jersey

New Jersey: Where Memories are Made

Adventures for All in New Jersey

Celebrate Life, Celebrate New Jersey

New Jersey: Where Moments Turn into Magic

Escape to Enchantment: Choose New Jersey

Find Your Bliss in the Garden State

New Jersey: Where Every Day is a Celebration

Discover Happiness, Discover New Jersey

Chase Sunsets, Chase Dreams: New Jersey

Step into Serenity, Step into New Jersey

New Jersey: Your Ticket to Tranquility

Embrace the Richness of New Jersey

Journey Through Time in New Jersey’s Heart

From Adventure to Serenity: Choose New Jersey

Discover the Unseen, Discover New Jersey

New Jersey: Where Every Moment Matters

Awaken Your Spirit in the Garden State

New Jersey: Where Every Sunrise Inspires

Savor the Joys of New Jersey

Explore the Enchantment of the Jersey Shore

New Jersey: Your Haven of Happiness

Step into Paradise, Step into New Jersey

Celebrate Diversity, Celebrate New Jersey

New Jersey: Where Every Season Beckons

Embrace Adventure in the Heart of New Jersey

Journey to Joyful Moments in New Jersey

From Beaches to Bliss: Discover New Jersey

Capture Beauty, Capture New Jersey

New Jersey: Your Passage to Pleasure

Choose Happiness, Choose New Jersey

Catchy New Jersey Slogans

Where Diversity Meets the Shoreline!

Garden State Grandeur: More Than Just Tomatoes.

Small State, Big Heart.

From City Lights to Sandy Shores: Jersey Delivers More.

Explore, Experience, Embrace New Jersey.

Jersey Journeys: Uncover the Unexpected.

Where History and Progress Unite: New Jersey Pride.

Beaches, Bridges, and Bold Adventures Await in NJ!

Where Every Exit Leads to a New Story.

Garden State Wonders: Discover, Flourish, Inspire.

From Newark to Nature: Unveil New Jersey’s Treasures.

Jersey’s Joy: Where Memories and Moments Intersect.

Small in Size, Grand in Experience.

Seaside Serenity and Urban Energy: It’s All in NJ.

Dine, Explore, Thrive: Welcome to New Jersey Life!

Where Culture and Coastline Converge: Hello, New Jersey.

Adventures for Every Season: New Jersey Awaits!

From Boardwalks to Skylines: New Jersey Shines.

Unveil the Unexpected: It’s All Here in New Jersey.

Where Dreams Build Reality.

Grit, Glamour, and the Garden State: Jersey Strong.

Discover Diversity in the Heart of New Jersey.

From Turnpikes to Trails: Navigate Life the Jersey Way.

Where Community and Opportunity Align: NJ’s Calling.

Embrace the Past, Envision the Future.

Where Dreams Come True.

From Beaches to Peaks: NJ Adventures Await.

Explore the Extraordinary in New Jersey.

Where Tradition Meets Tomorrow: NJ’s Promise.

Where Heritage Ignites Progress.

Find Your Rhythm in the Heart of NJ.

Embrace the Energy of the Garden State.

Bridging Cultures, Building Futures: New Jersey.

Uncover the Beauty Beyond the Turnpike.

Innovate, Inspire, Ignite in New Jersey.

From Skyline to Seashore: NJ Inspires More.

Where Every Moment Matters.

Diversity Flourishes in the Garden State.

Savor the Flavor of Jersey’s Rich Life.

Discover the Soul of the Garden State.

Where Hopes Find Home.

Forge Your Path in the Heart of NJ.

From Towns to Trails: NJ’s Tapestry.

Where Nature and Nurture Coexist: NJ.

Experience Life Amplified in New Jersey.

Elevate Your Adventures in the Garden State.

Enchanting Experiences Await in NJ.

A Tapestry of Dreams.

From Farms to Festivals: NJ’s Delights.

The Heartbeat of the East: New Jersey.

Discover The Ultimate Escape.

Celebrate Culture, Community, New Jersey.

From Dawn to Dusk: NJ Never Sleeps.

Experience Enchantment, Explore NJ.

Where Horizons Expand: New Jersey’s Promise.

Dive into Diversity in the Garden State.

Where Curiosity Thrives.

Unearth Hidden Gems in the Heart of NJ.

Where Moments Turn into Memories: NJ.

Discover, Connect, and Conquer in NJ.

From Skylines to Shorelines: NJ’s Grandeur.

Where Every Step Tells a Tale.

Ignite Your Passion in the Garden State.

New Jersey’s Charm: Beyond Expectations.

Where Heritage Meets Hopes: NJ Unveiled.

Experience the Unexplored in NJ.

From Sunrise to Sunset: NJ Delights.

Unveil Your Potential in the Garden State.

Where Adventures Multiply.

Celebrate Life’s Joys in the Heart of NJ.

Where Every Experience is Extraordinary: NJ.

Elevate Your Expectations in New Jersey.

Find Your Spark in the Garden State.

Where Passions Take Flight.

Embrace the Essence of NJ’s Allure.

Discover, Devote, and Flourish in NJ.

A Symphony of Possibilities.

The Spirit of Unity Thrives in NJ.

Where Dreams Flourish: NJ’s Legacy.

Embrace the Journey in the Garden State.

Igniting Bright Futures.

Dive Deeper into New Jersey’s Beauty.

From Dreams to Destinations: NJ Beckons.

Where Diversity Blossoms.

Seize the Day, Unleash in NJ.

Experience the Heartbeat of the Garden State.

Where Moments Transform.

Find Your Home in the Heart of NJ.

From Adventure to Adventure: NJ’s Call.

Where Innovation Knows No Bounds.

Discover Passion in the Garden State.

Elevate Your Perspective in NJ.

Where Heritage Shapes Tomorrow.

Where Dreams Evolve into Reality: NJ.

Explore Life’s Canvas in the Garden State.

Experience Elegance, Discover NJ.

A Kaleidoscope of Culture.

New Jersey Slogans in English

The Garden State

Explore, Experience, Enjoy

Where Dreams Find Home

Where History Meets the Shore

Small State, Big Heart

Life’s Better at the Beach

Beyond Expectations

Discover the Magic Within

Where Every Turn is a New Adventure

A State of Endless Possibilities

From Mountains to Sea

Embrace the Diversity

Where Community Thrives

Experience the Charm

Where Nature and Culture Unite

Your Gateway to the East Coast

Where Tradition Meets Progress

Celebrate Life, Jersey Style

Proud Past, Promising Future

The Heartbeat of the Tri-State Area

Where Adventure Awaits

Vibrant Cities, Tranquil Shores

Where Every Season Shines

A State of Surprises

The Jewel of the Northeast

Where Memories are Made

Beyond Boundaries

A Blend of Beauty and Bustle

Nature’s Playground

Culture, Cuisine, Coastline

Where Urban Meets Sublime

Discover Your Own Path

Sparkling Waters, Golden Sands

Embrace the Shoreline Spirit

Unveil Your Jersey Journey

History in Every Footstep

The Land of Enchantment

Celebrate Life in Style

Where Hospitality is King

Gateway to Eastern Adventures

Culture, Community, Connection

Create Memories Here

Escape to Scenic Serenity

A Symphony of Sights

Come for the Views, Stay for the Love

Unfold Your Dreams

A Tapestry of Traditions

Nature’s Canvas

A Melting Pot of Experiences

From City Lights to Starry Nights

Experience the Extraordinary

Beyond the Ordinary

Where Every Moment Counts

Find Your Happy Place Here

A Symphony of Sights and Sounds

Celebrating Diversity, Building Unity

Coastal Charms, City Buzz

Where Beaches and Dreams Meet

A Palette of Possibilities

Explore the Beauty Within

Where Adventure is a Lifestyle

Your Passport to Play

Where Art and Nature Converge

Come for the Views, Stay for the Experiences

Small State, Big Heart, Boundless Spirit

Embrace the Extraordinary

Uncover Hidden Treasures

Where Every Mile Inspires

From Sunrise to Sunset, Delight Awaits

A Taste of Tradition, A Dash of Adventure

Ignite Your Inner Explorer

Where Family and Fun Go Hand in Hand

Infused with Culture and Charm

Where Dreams Take Flight

Journey to Joy

Where Local Meets Global

Nature’s Playground, City’s Pulse

A Wonderland of Wonders

Adventure Knows No Boundaries

From Boardwalks to Broadway

Where Memories are Crafted

A State of Inspiration

Where Beauty Beckons

Embrace the Essence

Your Passage to Paradise

Bridging Cultures, Building Friendships

Where Every Day is a New Story

A Tapestry of Tastes and Traditions

Coastal Escapes, Urban Adventures

Where Nature’s Majesty Reigns

Nurturing Dreams, Nourishing Souls

Where the Waters Sparkle and Dreams Soar

Cultivate Your Curiosity

From Historic Towns to Modern Marvels

Unearth Your Passion

A State of Sunshine and Smiles

Where Every Season Paints a Masterpiece

A Playground of Possibilities

Crafting Moments, Creating Memories

New Jersey State Slogan

Garden State Wonders

Shorelines and Skylines

Where Diversity Thrives

Beaches to Skyscrapers

Adventure Awaits Here

Discover Jersey’s Essence

Embrace Jersey Vibes

Charm in Every Corner

Culture Meets Coastline

Your Jersey Journey Starts

Iconic Jersey Delights

Nature’s Beauty Unveiled

Jersey: Yours to Uncover

Seize Jersey Moments

Urban Thrills, Rural Calm

From Farms to Festivals

Relax in Jersey Style

Where Heritage Lives On

Endless Jersey Horizons

In Love with Jersey

Captivating Jersey Magic

Nature’s Palette: Jersey

Vibrant Past, Bright Future

Adventures Start Here

Jersey: A Visual Journey

Savor Jersey’s Flavors

Land of Infinite Charm

Live Life, Love Jersey

Experience True Jersey

Jersey’s Allure Awaits

Where Memories Flourish

Awe-Inspiring Jersey

Unlock Jersey’s Secrets

Jersey: Your Canvas

Escape to Jersey Bliss

Where Stories Unfold

Rediscover Jersey’s Heart

Nature’s Playground: Jersey

Wonders Beyond Words

Embrace Jersey’s Embrace

Heartfelt Jersey Experiences

Soulful Jersey Escapes

Your Jersey Escapade

Cherish Every Jersey Second

Celebrate Jersey Life

Crafting Jersey Memories

Enchanting Jersey Adventures

Beyond Extraordinary: Jersey

Reconnect with Jersey

Lively Jersey Landscapes

Embrace Jersey’s Warmth

Write Your Jersey Story

Where Dreams Roam Free

Energize in Jersey

Jersey: Alive with Passion

Create in Jersey’s Space

Discover Joy in Jersey

Heartbeat of Jersey

Live Passionately, Choose Jersey

Serenity in Jersey

Awaken Your Jersey Spirit

Feel Alive in Jersey

Where Jersey Dreams Begin

Embrace Every Jersey Moment

Feel the Jersey Pulse

Adventure Beckons: Jersey

Paint Your Jersey Memories

Cherish Jersey’s Treasures

Love, Laugh, Jersey

Where Soul Meets Shore

Jersey’s Spirit: Unleashed

Create, Explore, Jersey

Beyond Limits: Jersey

Relish Jersey Freedom

Find Peace in Jersey

Whispering Winds of Jersey

Radiant Jersey Experiences

Jersey: Echoes of Wonder

New Jersey Taglines

New Jersey: Where Urban Meets Nature.

Beaches, Boardwalks, and Beyond in NJ.

Diverse Cultures, One State: New Jersey.

Turnpike Treasures: Discover New Jersey.

Garden State Glory: Explore New Jersey.

New Jersey: Where History Comes Alive.

Innovate in Where Ideas Thrive.

Small State, Big Adventures: NJ Delights.

Exit to Excitement: NJ Awaits You.

From Newark to Cape May: Explore NJ.

Community and Opportunity: New Jersey.

Celebrate Life, Jersey Style: Come Visit.

Taste the Garden State: NJ Cuisine.

Education Thrives: NJ’s Bright Minds.

Proud Heritage, Bright Future: NJ Pride.

Beyond the Bridges: NJ’s Hidden Gems.

Where Dreams Find Their Home.

Gather and Grow: NJ’s Welcoming Arms.

Revitalize, Relax, Rejoice: Visit NJ.

Step into Where Adventure Begins.

Charm and Character: NJ’s Essence.

Feel Alive in Embrace the Vibe.

Yours to Explore, Yours to Love.

From Peaks to Shores: NJ Awaits.

Inspiration Flows: NJ’s Creative Heart.

Unwind and Indulge: NJ Getaways.

Where Every Moment Shines.

Enchanted Gardens, Urban Dreams: NJ.

Dive into Diversity: NJ’s Mosaic.

From Dawn to Dusk: NJ’s Magic.

Discover, Connect, Belong: NJ’s Spirit.

Where Friendships Flourish.

Adventures in Every Corner: NJ’s Allure.

Where Cultures Converge: NJ’s Tapestry.

Where Memories Are Made.

Journey into Joy: NJ Awaits You.

Thriving Traditions: NJ’s Legacy.

Where Opportunities Unfold.

Passion and Progress: NJ’s Drive.

Where Everyone’s a Friend.

From Skyline to Seashore: NJ’s Beauty.

Where Dreams Take Flight.

Embrace the Unexpected.

Breathe in Life: NJ’s Fresh Air.

Your Gateway to Happiness.

Find Your Spark in NJ’s Energy.

Where Smiles Know No Bounds.

Celebrate Freedom: NJ’s Liberty.

Beyond Words, Beyond Beauty: NJ.

A Kaleidoscope of Experiences.

Inspiring Hearts, Igniting Minds.

Feel the Rhythm of NJ’s Heartbeat.

Cherish the Moments: NJ’s Warmth.

A Symphony of Sights and Sounds.

Where Curiosity Knows No Limits.

Where Unity Creates Strength.

Spark Your Spirit: NJ Adventure.

Where Every Corner Tells a Story.

Celebrate Life’s Joys: NJ Style.

Embrace the Richness Within.

From Fields to Skylines: NJ’s Journey.

Unlock Possibilities: NJ’s Open Doors.

Where Hope Finds its Home.

Where Vibrant Souls Flourish.

Charm Meets Progress: NJ’s Fusion.

Write Your Chapter of Wonder.

Find Your Passion: NJ’s Playground.

Where Sunsets Paint Dreams.

Dive into Embrace the Depths.

Discover, Live, Love: NJ’s Anthem.

Where Echoes of History Resound.

A Canvas of Dreams: NJ’s Artistry.

Where Discoveries Know No Bounds.

Celebrate Freedom: NJ’s Spirit Soars.

A Journey of Endless Surprises.

From Coastline to Countryside: NJ.

A Kaleidoscope of Cultures.

Where Your Story Begins.

New Jersey License Plate Slogans

Garden State Beauty

Beaches to Mountains

Diverse Journeys, One State

Revolutionary Spirit

Explore the Tri-State

Proud Jersey Heritage

Garden of Freedom

Shorelines & Skylines

Unity in Diversity

Where History Thrives

Discover Jersey’s Charm

Beyond the Turnpike

Coastline & Countryside

Sandy Shores, Urban Pours

Cruisin’ Jersey’s Highways

Where Cultures Converge

Garden State Adventures

From Pine Barrens to Skylines

Home to History’s Echoes

Gateway to the East

Beyond the Bridges

Seaside Serenity

Parks, Beaches, and Beyond

Celebrating Diversity

Bustling Cities, Tranquil Towns

Captivating Coastlines

In the Heart of the Mid-Atlantic

Journey Through Jersey

Crossroads of Culture

Cradle of Liberty

Savoring Garden State Delights

From Revolution to Renaissance

Picturesque Pathways

Ocean Breezes, City Buzz

Where Every Exit Leads Somewhere

Discovering Jersey’s Treasures

Diverse Landscapes, Shared Home

Exploring Jersey’s Backroads

Coastal Charms, Urban Allure

Historic Roots, Modern Heights

Journey to Jersey

Cherishing Our Jersey Vibe

Four Seasons of Beauty

A State of Unity

Bridging Communities

Drenched in Natural Splendor

Proudly Jersey

Culture, History, Harmony

Sun, Sea, and the City

Waves of Diversity

Heartfelt Jersey Welcome

Nature’s Palette

Where Dreams Find Direction

From Founding to Flourishing

Embracing Change, Honoring Roots

Trails of Discovery

Jersey Journeys Await

From Boardwalks to Byways

A Tapestry of Communities

Glimpses of the Garden State

Chasing Horizons in NJ

Cultural Crossroads

Rising Together, Stronger Forever

Savoring Jersey Moments

Nature’s Playground, Urban Oasis

Connecting People, Bridging Lives

Radiant Jersey Diversity

Unveiling Jersey’s Beauty

Echoes of History, Beacons of Future

Celebrating Community Spirit

Where Passions Flourish

Winding Roads, Boundless Journeys

Rooted in Resilience

Treasuring Jersey’s Heritage

Dazzling Sights, Jersey Lights

Embracing Waves, Embracing Lives

Heritage Unveiled, Progress Renewed

Nature’s Sanctuary

Jersey Allure, Jersey Adventure

From Farms to Skylines

Proudly Resilient

Seeds of Diversity, Blooms of Unity

Inspired by Jersey Spirit

Where History and Horizon Meet

Bridging Past and Present

Glimpses of Jersey Dreams

Urban Energy, Coastal Calm

Journey Through Jersey’s Soul

Where Every Mile Matters

Threads of Diversity, Fabric of Unity

New Jersey Colony Slogan

Forging New Frontiers

Innovation’s Birthplace

Diversity Unites ‘s Strength

New Jersey Colony Seeds of Success

Tradition, Progress,

Land of Freedom,

Opportunity Awaits in

Prosperity’s Playground

Nurturing Growth,

Where Hope Blooms

In Unity We Thrive

Legacy of Ambition

Shaping Futures ‘s Promise

Crafting History,

Rich Soil, Richer Dreams

Unveiling Tomorrow

Pioneers of Progress

Building Bridges,

Sailing Success,

Inventive Spirit,

Bold Beginnings

Journey to Greatness

Where Stars Rise

Horizons Beckon

Rays of Opportunity

Striving Together

Hope Ignites

Discovering Destiny

Threads of Unity

Harvesting Dreams,

Where Tomorrow Begins

Roots of Resilience

Unlimited Potential

Rising Strong

Blaze Your Trail

Forerunners of Fortune

Cultivating Success

Ancestral Echoes,

Dreams Take Flight

Shaping Progress

Where Hopes Soar

Bridging History,

Carving Destiny

Champions of Change

Stars in the Making

Kindling Futures

Legacy of Innovation

Endless Horizons

Weave Your Story

Nurtured Aspirations

Boundless Dreams

Pioneering Progress

Crafting Tomorrow

Chasing Visions,

Rise and Shine

Unfolding Destiny

Where Hope Prevails

Harvesting Greatness

Pathways to Success

Sowing Seeds,

Dreams Empowered

Trailblazers of Tomorrow

Shaping New Horizons

Navigating Destiny

Forged in Unity

Dream, Build, Succeed

Charting Prosperity

Pioneers of Promise

Visionaries at Work

Where Hopes Blossom

Legacy of Achievement

Cultivating Tomorrows

Unity Ignites Progress

Chasing Dreams,

Embracing Excellence

Guiding Stars

New Jersey’s slogans beautifully showcase the state’s varied attractions and lively character. They reflect its history, nature, and culture, inviting everyone to experience its unique charm. These slogans proudly represent New Jersey’s welcoming spirit and endless delights.

FAQs For New Jersey Slogans

Why is new jersey called the “garden state”.

New Jersey acquired the nickname “Garden State” in the late 19th century due to its fertile land and abundant agriculture. The term was popularized by Abraham Browning in a speech he gave at the Philadelphia Centennial Exhibition in 1876.

Are there any other slogans associated with New Jersey?

While not official, New Jersey has been associated with several unofficial slogans over the years, such as “The Crossroads of the Revolution” due to its historical significance in the American Revolutionary War.

Has there been any effort to change or update New Jersey’s slogan?

There have been occasional discussions and proposals to change or update New Jersey’s slogan, but as of my last update in September 2021, no official change had been made.

Are there any local slogans used by different cities or regions within New Jersey?

Yes, different cities and regions in New Jersey often have their own slogans to promote local identity. For example, Hoboken uses the slogan “The Mile Square City,” emphasizing its compact size.

Have there been any contests or initiatives to come up with a new slogan for New Jersey?

Over the years, there have been occasional contests and discussions about new slogans for New Jersey. These initiatives often involve public participation and creative input.

How do New Jersey residents feel about the various slogans associated with the state?

New Jersey residents have a diverse range of opinions about the slogans used to represent the state. Some may feel a strong connection to certain slogans, while others might not identify as strongly with them.

New Jersey Slogan Generator

The “New Jersey Slogan Generator” crafts vibrant slogans reflecting the Garden State’s diversity, history, and charm, capturing its essence uniquely.

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Topics of The Times; New Jersey, A Destination Spot

Last week Gov. Christine Todd Whitman of New Jersey announced that she was reviving the old state tourism slogan ''New Jersey and You: Perfect Together.'' Fourteen years ago that phrase was considered so catchy that Republicans marched around with placards proclaiming that ''New Jersey and Reagan-Bush Are Perfect Together.'' But by the early 1990's the state's promoters had moved on to ''New Jersey: You Should See Us Now,'' implying that things might not have been all that perfect after all.

Soon that pitch too was abandoned, for ''New Jersey: What a Difference a State Makes.'' All were arguably better than ''New Jersey's Got It!'' -- a lively little declaration that was discarded because it tended to generate unflattering tag lines.

There may have been a time when states did not have to resort to the hard sell. Connecticut, for example, was once known as ''The Land of Steady Habits,'' burnishing an image of dull, solid Yankee values. That was eventually overtaken by the peppier ''Better Yet, Connecticut,'' but the state later reverted to the more dignified ''Classic Connecticut.'' Five years ago it shed steadiness altogether and went for the slightly ominous ''Connecticut: We're Full of Surprises!''

It is only fair to note that writing slogans for states to push tourism is no easy task. New York's 20-year-old ''I Love New York'' is simple and brassy, and needs no exclamation mark to drive the point home. Maybe it lasts because people actually mean it when they say it.

How N.J. tries to get you to vacation in the state

• Published: May. 28, 2016, 12:54 p.m.

Jonathan D. Salant | NJ Advance Media for NJ.com

Come visit N.J. Here's why

Govs. Tom Kean and Chris Christie, and celebrities with New Jersey ties such as Jon Bon Jovi and Brooke Shields have all been used in television commercials trying to attract tourists to the Garden State. (Photo of Jenkinson's amusement park in Point Pleasant Beach by Andrew Mills | The Star-Ledger)

New Jersey's air wars

Here are some of the television commercials, grouped by theme, that have aired in support of a tourism industry that pumps $43 billion a year into the New Jersey economy and supports 500,000 jobs. They compete with ads from other states delivering the same message: Come visit us. (Photo of Manasquan beach by MaryAnn Spoto | NJ Advance Media for NJ.com)

A perfect ad?

Gov. Tom Kean, in a definitely non-New Jersey accent, describes the state's appeal. This is the commercial with the now-iconic slogan, "New Jersey and you, perfect together."

Continuing to be perfect

The theme was the same, but the spokesperson was different. Actress Brooke Shields, who went to school in New Jersey, touted the state's virtues.

Not a paid political commercial

Gov. Chris Christie and his family have parts in this post-Hurricane Sandy ad touting the state as "stronger than the storm." The $25 million publicly funded advertising campaign drew complaints from Democrats as the commercials aired in a year Christie ran for re-election. The governor said the campaign led to an increase in tourism.

Still going strong

The Christies didn't appear in this ad but the theme was the same.

Home is where the state is

New Jersey native Jon Bon Jovi's music formed the soundtrack for Christie's presidential campaign announcement. Here, his song, "Who Says You Can't Go Home," is used to sell the entire state.

Now that's New Jersey

A more recent commercial features scenes of the state, not its politicians.

Fall for the Garden State

Scenes of New Jersey in the fall form the basis of this tourism commercial.

Realtors get into the act

After Hurricane Sandy, the New Jersey Association of Realtors ran their own commercial to get tourists back to the Jersey Shore, and, possibly, to buy a vacation home there.

Doing AC after Sandy

Atlantic City ran its own commercial touting the resort's recovery from Hurricane Sandy.

Gambling on tourism

Caesars Atlantic City ran its own ads to lure tourists, and gamblers. This one featured the late comedian Buddy Hackett.

Take a walk at the Wildwoods

The Jersey Shore communities of Wildwood, Wildwood Crest and North Wildwood launched their own tourism campaign.

Donald Trump

Presumptive Republican presidential nominee Donald Trump is no stranger to New Jerseyans for his former ownership of three Atlantic City casinos. Here's a commercial for one of them.

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‘Do AC’ Is a New Tourism Slogan for Atlantic City

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When Atlantic City rolled out its "Always Turned On" tourism slogan in 2003, critics felt it was a little, well, risque.

Nine years later, they've fixed that. The new slogan? "Do AC!"

It's part of a $30 million casino-funded campaign to promote the nation's second-largest gambling resort through a group called The Atlantic City Alliance.

Atlantic City Convention & Visitors Authority president Jeff Vasser said the slogan, written by an outside agency hired by the alliance, tested well. He said it should help get people to consider what once was dubbed the "World's Favorite Playground."

"As long as it motivates people to visit, that's what matters," he said. "There's a lot we can do with it, that's for sure. It works as a platform for us to highlight different things -- culinary, meetings, and things like that."

Robert Griffin, CEO of Trump Entertainment Resorts and president of the Casino Association of New Jersey, likes the new campaign.

"It's a call-to-action statement, which I like," he said. The slogan was first reported by The Press of Atlantic City, which obtained a memo circulated by the Caesars Entertainment Inc., owners of four casinos here.

"Backed by a $30 million investment, `Do AC!' will provide consumers with a comprehensive advertising campaign -- television, radio and print -- that promotes all of our unique offerings,"

Caesars Eastern Division President Don Marrandino wrote in the memo to employees. "The new campaign launching in mid-April will encourage customers -- both new and those we haven't seen in years -- to visit AC."

The Alliance is part of Gov. Chris Christie's multi-faceted plan to revive Atlantic City's struggling fortunes. The money used to fund the campaign used to have to be sent to the state's race tracks as compensation for them not being allowed to have slot machines.

Atlantic City's casino revenues have fallen from a high of $5.2 billion in 2006 to $3.3 billion last year. The resort, which is likely to be overtaken some time this year by Pennsylvania as the nation's No. 2 casino market, has since been emphasizing non-gambling amenities and revenues.

(Copyright 2012 by The Associated Press. All Rights Reserved.)

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State mottos across America: Full list of the slogans for all 50 states, plus DC

Every state is different, and each distinguishes itself by its natural landmarks, attractions and symbols. Along with a state nickname, the 50 states are known by individual mottos that represent their founding or key features. 

The United States has a national motto of its own. "In God We Trust" is the U.S. motto, reaffirmed by the House in 2011. But several other mottos have found their place in the national lexicon, one such is "E pluribus unum" or "Out of many, one." President Barack Obama referred to the Latin phrase as the national motto in a speech in 2010.

Here's what you should know about the state motto for each state:  

Alabama's state motto is "Audemus jura nostra defendere,"  a Latin phrase that translates to "We dare maintain our rights."

Alaska's state motto is  "North to the Future," chosen in 1967 during the Alaska Purchase Centennial to represent "Alaska as a land of promise."

"Ditat Deus" is Arizona's state motto, which means "God enriches."

Arkansas' state motto is "Regnat Populus," which translates from Latin to "The people rule."

"Eureka" has been California's state motto since 1963, but the word has appeared on the state seal since 1849 as a reference to the discovery of gold in California. 

Colorado's motto is "Nil Sine Numine," which translates from Latin to "Nothing without providence or deity."

Connecticut

Connecticut's state motto is "Qui Transtulit Sustinet," which means "He who transplanted still sustains." According to Connecticut's state government site, possible origins trace to the psalm "Thou hast brought a vine out of Egypt: thou hast cast out the heathen, and planted it."

Delaware's state motto has been "Liberty and Independence" since 1847. The state also adopted a tourist slogan in 2015, "Delaware: Endless Discoveries."

District of Columbia

Though technically not a state, Washington, D.C. still has a motto:  "Justitia Omnibus," which means "Justice for All."

Florida's motto is the same as the nation's motto: "In God We Trust."

Georgia's state motto appears as three pillars on its state seal: "Wisdom, Justice and Moderation."

Hawaii's state motto comes from King Kamehameha III in 1843 and was uttered as the Hawaiian flag rose again after a brief period of British occupation: "Ua mau ke ea o ka aina i ka pono," or "The life of the land is perpetuated in righteousness."

Idaho's state motto is "Esto Perpetua," which translates to "Let it be perpetual," "It is forever" or "Be eternal."

Illinois' state motto is "State Sovereignty, National Union."

Since 1937, Indiana's state motto has been "The Crossroads of America."

Iowa's state motto is "Our liberties we prize, and our rights we will maintain."

Kansas' state motto  "Ad astra per aspera" means "To the stars through difficulties" and is aptly illustrated on the state seal, which depicts a farm below a sky of stars. 

Kentucky's state motto is "United we stand, divided we fall." It comes from "Liberty Song" by John Dickinson, a song from 1768 that Kentucky's first governor was fond of. Kentucky also has an official Latin motto, "Deo gratiam habeamus," or "Let us be grateful to God."

Louisiana's state motto is "Union, Justice, Confidence."

Maine's state motto is "Dirigo," which means "I direct" or "I guide."

Maryland's state motto is an Italian proverb: "Fatti maschii, parole femine" which generally translates to "strong deeds, gentle words," the state of Maryland says. The saying dates to Calvert family, the Roman Catholic founders of the Maryland colony. But according to literary translator Antony Shugaar, the phrase more closely translates to "manly deeds, womanly words."

Massachusetts

Massachusetts' state motto since 1775 is "Ense petit placidam sub libertate quietem," which is Latin for "By the sword we seek peace, but peace only under liberty."

Michigan also has a Latin state motto, "Si quaeris peninsulam amoenam circumspice," translating to "If you seek a pleasant peninsula, look about you."

"L’etoile du Nord" is Minnesota's state nickname, which is a French phrase meaning "Star of the North."

Mississippi

Mississippi's state motto is "Virtute et Armis," which means "By valor and arms."

"Salus populi suprema lex esto" is Missouri's state motto. The exact translation has been debated but was originally intended to mean "Let the good of the people be the supreme law," as proposed by William Wells in 1847 when he designed the state seal. Today, the Secretary of State's office says it means “The welfare of the people shall be the supreme law.”

Montana's state motto is "Oro y Plata," which is Spanish for "Gold and Silver." This motto is in tandem with Montana's state nickname, "The Treasure State," both named for the state's mineral wealth.

Nebraska's official state motto is  “Equality Before the Law.”

Nevada's state motto is "All for Our Country."

New Hampshire

Perhaps one of the most prominent state mottos across residents' license plates, hats, shirts, flags and other state memorabilia is New Hampshire's "Live Free or Die," which comes from a statement written by Revolutionary General John Stark.

New Jersey's state motto is   "Liberty and Prosperity."  The state also voted on the slogan "New Jersey: Come See For Yourself" in 2006 to attract tourists. 

New Mexico's state motto is "Crescit Eundo," which translates from Latin to “It grows as it goes."

If you've ever seen the movie "Silver Linings Playbook," you may know this one. New York's state motto is "Excelsior," which translates to "Ever Upward."

North Carolina

North Carolina's state motto is “Esse quam videri,” meaning “To be, rather than to seem.”

North Dakota

“Liberty and Union Now and Forever, One and Inseparable" is North Dakota's state motto. According to ND.gov, this was also the motto of the Dakota Territory, the unorganized states of North and South Dakota prior to 1889. 

Ohio's state motto is "With God, All Things Are Possible," decided after a 12-year-old boy won a contest to select the motto in the 1950s. The American Civil Liberties Union sued the state of Ohio in 1997, saying this motto was a violation of the separation of church and state. But the motto remained when the district court judge ruled that it didn't make reference to any one religion and was a generic reference to God.

Oklahomans know "Labor Omnia Vincit" or "Work conquers all" as the phrase on the state seal, but it technically isn't defined as the state's official motto. In fact, only 38% of Oklahoma residents could identify the motto, a 2021 survey found. A 2012 Oklahoma House resolution even tried to establish "In God We Trust," the national motto, as Oklahoma's as well. And in 2021, Oklahoma House Speaker Charles McCall proposed an $85,000 bill to prominently display the phrase on state buildings. 

"She Flies With Her Own Wings" has been Oregon's state motto since 1987. Before that, it was "The Union."

Pennsylvania

Pennsylvania's state motto is "Virtue, Liberty, and Independence." 

Rhode Island

Rhode Island's state motto is a single word: "Hope."   The state also created the slogan "Rhode Island: Cooler and Warmer" in 2016 to garner tourists but quickly attracted backlash on social media. 

South Carolina

South Carolina has two state mottos that appear on the state seal in two ovals. The first is "Animis Opibusque Parati" meaning "Prepared in mind and resources" and the second is "Dum Spiro Spero," which means "While I breathe I hope."

South Dakota

South Dakota's state motto is "Under God the People Rule." The state also has a motto that accompanies its state flower, the American Pasque. According to the state's official site, "I lead" is the floral emblem motto. 

Tennessee's state motto has been "Agriculture and Commerce" since 1801 because of the state's large agriculture sector.

Texas' state motto is also a one-word wonder: "Friendship." According to the Texas State Historical Association, the word was chosen in 1930 because the state name came roughly from a Caddo Indian word translating to "friends."

Utah's state motto is "Industry." According to Utah History Encyclopedia, the motto became official in 1959 and was chosen because of its connection with the beehive symbol, also in Utah's state nickname . 

Vermont's state motto is "Freedom and Unity" as displayed on the state seal.

"Sic Semper Tyrannis" is Virginia's state motto. The Latin phrase means "Thus always to tyrants."

Washington has a territorial motto, but it's never been formally adopted by the legislature, its state government site says. "Al-ki" or "Alki" is a Chinook word that means "Bye and Bye" or "By and By."

West Virginia

West Virginia's state motto is "Montani Semper Liberi," which is Latin for "Mountaineers are always free." A 2007 vote also established "Wild, Wonderful" as West Virginia's state slogan. 

"Forward" is Wisconsin's state motto, chosen in 1851 when the state seal and coat of arms were revised. 

Wyoming's state motto is "Equal Rights." The state is also nicknamed "Equality State," as it was the first territory in the U.S. to give women the right to vote . 

Discover more unique symbols for your state:

• State flowers
• State birds
• State mammals
• State trees
• State nicknames
• State fossils and dinosaurs
• State insects
• State flags
• State songs

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US States With Their Tourism Taglines

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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Minnesotans of all stripes are cashing in on Anthony Edwards' cheeky tourism slogan

T hey were the three words heard 'round the Land of 10,000 Lakes. When Charles Barkley mused that it's been two decades since he last visited Minnesota during an after-game interview with Anthony Edwards, the 22-year-old shooting guard had three words for him .

"Bring ya ass," Edwards said.

That was Sunday. In the three days since, that three-word, two-syllable phrase has seemingly taken over. And the marketing department for every Minnesota institution and business has kicked it into overdrive in an attempt to ride Edwards' coattails. (Some of them too sheepish to spell out the full three-letter word at the end of the phrase.)

Here are some of the best:

Gov. Tim Walz officially named May 22, 2024, "Wolves Back Day." Eagle-eyed observers noticed the official proclamation had a hidden message — the first letter of each sentence spells out Edwards' three-word quip . Three days earlier, Walz winked at a Wolves fan urging him to adopt it as the state's official travel slogan.

The Friends of the Boundary Waters Canoe Area Wilderness took the opportunity to give away free stickers. The sign-up form also leads to a site where visitors can donate to the organization's conservation efforts.

The state tourism board and Meet Minneapolis gave a nod to the slogan in their own social posts.

And the Minnesota State Fair used the hype to promote its Kickoff to Summer event, which runs Thursday through Saturday.

St. Paul Public Schools went with something a bit more wholesome — a bunch of students used Wolves mania as an opportunity to promote literacy by pushing their favorite Naz "Reads."

Plenty of folks jumped at the opportunity to move some merchandise with the slogan. Here are a few of the most notable examples:

Sheletta Brundidge is drop-dead hilarious on her worst day. But the local radio personality outdid herself Wednesday when she released a public service announcement, including a video, that walks us through the accurate pronunciation of the state's new travel slogan. Pro tip: Just think back to the last time you were tempted to say "yass queen."

The Wolves now take on the Dallas Mavericks for a best-of-seven series to determine the Western Conference championship. They'll play Games 1 and 2 at Target Center in Minneapolis before shifting to Texas for the next two games in the series.

©2024 StarTribune. Visit startribune.com. Distributed by Tribune Content Agency, LLC.

Anthony Edwards’ quip inspires new Minnesota tourism slogan

• By TJ Armour
• May 21, 2024

Anthony Edwards may have accidentally given Minnesota its new tourism slogan…at least unofficially.

What started as a spur-of-the-moment joke during a postgame interview with Charles Barkley on “Inside the NBA,” has turned into a viral internet sensation and maybe a new catch phrase by the gopher state’s tourism board.

While interviewing Edwards after his team defeated the reigning world champion Denver Nuggets in a spectacular come-from-behind win to clinch their ticket to the Western Conference Finals on Sunday, May 19, Barkley joked with Edwards that he hadn’t been to Minnesota “in probably 20 years.”

Without thinking, Edwards gave a chuckle and told Barkley in no uncertain terms, “Bring ya a–!”

The interview clip immediately went viral and inspired Minneapolis born comedian Jon Savitt to purchase the domain bringyaass.com and redirect the site’s traffic to the website for Minnesota’s tourism department, Explore Minnesota.

Savitt later joked on X/Twitter, calling the effort “my legacy,” as Explore Minnesota updated its  website with a new welcome message for visitors.

“Welcome to a state of possibility. Whether you’re planning a visit or pondering a move, Minnesota is ready to welcome you. In other words…. Bring ya a–,” reads the message on the website, while related social media posts feature the slogan and a caption that reads, “Minnesota is ready for you, basketball fans! 🏀 Let’s go, @timberwolves!”

Minnesota governor Tim Waltz even got in on the fun using a side eye emoji in reply to a X/Twitter inquiry on whether he could make the phrase a permanent state slogan.

The Minnesota Timberwolves take on the Dallas Mavericks in Game 1 of the 2024 Western Conference Finals on Wednesday, May 22.

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New pa. tourism slogan highlights state as ‘great american getaway’.

Pennsylvania has invited tourists to pursue their happiness in the Keystone State since 2016 but now Gov. Josh Shapiro wants people to see it as more of an escape.

On Monday, Shapiro along with Lt. Gov. Austin Davis and other officials unveiled the state’s new tourism slogan: “Pennsylvania. The Great American Getaway.”

The big reveal of the slogan took place at PNC Field, home of the Scranton/Wilkes-Barre RailRiders minor league baseball team. The new brand replaces the 8-year-old “Pennsylvania. Pursue Your Happiness” that was put in place during former Gov. Tom Wolf’s administration.

The Lackawanna County stop was the first of a week-long 50-stop RV tour for the governor — who at times will be joined by first lady Lori Shapiro and their children — to highlight attractions Pennsylvania has to offer from its outdoor adventure experiences, restaurants, and Main Street and local small businesses to its small towns, and many historical attractions.

“Pennsylvania has so much to offer from the Rail Riders games to award-winning restaurants to incredible hikes through our state parks, which by the way are free in Pennsylvania, to some of the most important — let me scratch that — the most important historic sites in the United States of America,” Shapiro said to the crowd gathered on the baseball field. “Here in Pennsylvania, let me tell you something. We have got it all.”

Noting Pennsylvania’s location being within a four-hour drive for 72 million Americans, he said his administration hopes to attract them here to push the spending by tourists above the almost $800 million they spent in 2022, which he said was higher than the year before the pandemic.

“I think we can reach a billion,” Shapiro said. “I think we can tens of thousands of more jobs in tourism and we have to do it and we’ve got to invest and we’ve got to make sure that tourism is at the front of people’s minds when they think about how to grow the economy here.”

Tourism is big business in Pennsylvania, drawing 192.4 million tourists to the state in 2022 and supporting more than 486,000 jobs, according to the latest Economic Impact of Travel and Tourism report. Building up tourism is part of Shapiro’s economic development plan. He is proposing to boost tourism promotion spending by $15 million in his proposed 2024-25 state budget.

“The Shapiro-Davis administration is making tourism a top priority for the first time in more than a decade,” Shapiro said. “In fact, we have literally made it a central part of our economic development strategy, our roadmap that’s going to drive opportunity and prosperity in our commonwealth for generations to come.”

His administration launched a summer marketing campaign – titled “Your Great American Getaway Starts Here” – that runs late May through August in regional markets, including New York City, Washington, D.C., Cleveland, Toronto, and across the state. The launch includes a new ad video narrated by Pennsylvania native and “Broad City” star Abbi Jacobson, who will be the voice of the campaign’s summer ads.

Among the places the website highlights are Hershey, York County, Amish country, and Gettysburg in southcentral Pennsylvania. Interestingly, a mention of the state’s capital city or its historic Capitol is not easily found on the website but is noted in the “Dutch Country Roads” in the regions link.

Pennsylvania has lagged behind New York, Michigan and Illinois when it comes to tourism, he said. Shapiro is determined to change that, particularly with the nation’s 250th anniversary of its birth on the horizon in 2026.

“We want to show the rest of the world that Pennsylvania is indeed the great American getaway,” the governor said. “We are poised to do great things in Pennsylvania and investing in tourism is going to help us accomplish a great deal of that.”

Community and Economic Development Secretary Rick Siger, who along with Lt. Gov. Austin Davis is joining the governor at times on the RV tour, said when his team looked at a rebrand of the tourism promotion they looked at today’s traveler and travel industry. They conducted surveys with focus groups and did other research to come with “a brand that encourages everyone no matter their age or ability to explore every nook and cranny of the commonwealth,” Siger said.

The state’s tourism slogan has changed with almost every administration for at least the past 40-plus years.

Before the “Pursue Your Happiness” slogan was “The State of Independence” which was the winner of a contest sponsored by former Gov. Ed Rendell’s administration that also happened to play off the Philadelphia-born Declaration of Independence. Prior slogans include “Pennsylvania Memories Last a Lifetime,” “America Starts Here,” and “You’ve Got a Friend in Pennsylvania.”

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