San Francisco   Travel Guide

how is san francisco tourism

30 Top-Rated Things to Do in San Francisco

San Francisco is only 7 miles square, but it's packed with activities to delight outdoorsy types, art and culture lovers, foodies and curious wanderers of all ages. San Francisco offers so much more than its iconic landmarks. While Coit Tower and

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how is san francisco tourism

Crissy Field & The Presidio Tunnel Tops Crissy Field & The Presidio Tunnel Tops free

Part of the Golden Gate National Recreation Area, Presidio Tunnel Tops is the nation’s newest national park space and reconnects the city to the bay. The 14-acre park, which was designed by James Corner Field Operations (the same team behind NYC ’s High Line ) bridges over the newly tunneled Presidio Parkway. The parkway (formerly Doyle Drive) separated the historic Main Post from the waterfront. Connecting pathways, bluff landscapes and overlooks have made the park a gathering place for locals and visitors alike. 

One of the park’s largest areas, the Golden Gate Meadow, is a popular spot for families for picnics, kite-flying and other outdoor activities. Gardens and accessible cliff walks border the meadow, which also offers views of the Golden Gate Bridge , the bay and the Marin Headlands. A 2-acre play space called the Outpost features huge play structures built from fallen tree trunks, boulders and other things inspired by nature, allowing children to swing, crawl and climb. 

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Golden Gate Park Golden Gate Park free

If California had a Central Park equivalent, Golden Gate Park would undoubtedly be it. Though Golden Gate Park sees a small fraction of the visitors its New York counterpart does (Central Park welcomes more than 42 million, while Golden Gate sees more than 24 million yearly), it's about 174 acres bigger (Central Park is 843 acres). The park offers so much to see and do, it could take an entire day to experience all that it has to offer. Trails, picturesque picnic spaces, playgrounds, sports courts, gardens, museums and more can be found within its evergreen borders. With so many options available, it's best to map out what you want to do ahead of time, though some attractions warrant a visit, regardless of traveler taste.

The Japanese Tea Garden is one of those standout sites. This attraction is one of a kind, serving as the oldest Japanese garden in the U.S. It features 5 acres of manicured gardens outfitted with cherry trees, bamboo-lined pathways, koi ponds, a five-story pagoda, a Zen garden and a tea house, among other features. There's also the Conservatory of Flowers, the oldest existing public conservatory in the Western Hemisphere. The conservatory offers visitors a look at a plethora of vibrantly colored blooms and a chance to learn more about the nearly 2,000 species of plants that call the conservatory home. 

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Coit Tower Coit Tower

Rising from its position on the peak of Telegraph Hill in Pioneer Park, Coit Tower serves as a vantage point to take in the northwest corner of San Francisco. Visitors might think the 210-foot-tall tower was designed to resemble a fire hose nozzle. While Lillie Hitchcock Coit commissioned the tower as a monument to volunteer firefighters, the concrete pillar's nozzle-like appearance is coincidental. The tower was completed in 1933, while artists painted the murals around its base (and repainted them due to some illustrations containing communist imagery) in 1934. The Coit Tower currently resides on the list of San Francisco Designated Landmarks and the National Register of Historic Places.

Recent travelers enjoyed the murals and 360-degree views of San Francisco from the top of the tower, but have complained about paying to climb stairs. The easiest way to access the Coit Tower is via the N line of the Muni. From downtown, you can take either the No. 30 or No. 45 line to Washington Square, located at the corners of Union & Columbus and transfer to the No. 39 Coit Tower bus.

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Popular Tours

Small-Group Tour: SF, Muir Woods, Sausalito w/ Optional Alcatraz

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San Francisco: Yosemite National Park and Giant Sequoia Day Tour

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Napa and Sonoma Wine Country Full-Day Tour from San Francisco

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Lands End Lands End free

One of the top places in San Francisco to catch the sunset, Lands End offers whimsical, winding trails through rocky cliffs. Located in the northwestern corner of San Francisco, the park sits inside of the Golden Gate National Recreation Area. The park encompasses multiple historic sites, monuments, multiple trails and a shoreline labyrinth with excellent views of the Golden Gate Bridge .

Visitors often rave about the park’s trails and the views of the Golden Gate Bridge and other San Francisco landmarks. Many have appreciated the historic ruins of the Sutro Baths, which San Franciscans used as a recreational swimming facility from 1898 to 1964. The baths were demolished in 1964, then further destroyed by a fire in 1966, leaving the structure that travelers can visit today. Similarly, the park's iconic Cliff House was destroyed twice by fire, but it was rebuilt each time.

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Golden Gate Bridge Golden Gate Bridge free

The Golden Gate Bridge's vaulting, orange arches amidst the rocky seascape of the San Francisco Bay have made it one of the West Coast's most enduring symbols and the city's most popular tourist attraction. The bridge's name, "Golden Gate," actually refers to the body of water it spans (the Golden Gate Strait that connects the Pacific Ocean with the San Francisco Bay), and was built to make travel between San Francisco and Marin County an easier feat. 

There are plenty of great spots to capture a snap of the majestic bridge. But if you want a truly postcard-worthy shot, head to the Golden Gate Bridge Vista Point, situated high on a hill overlooking San Francisco. If you have extra time, make sure to explore the Golden Gate National Recreation Area. The actual span of the Golden Gate National Recreation Area encompasses multiple places in San Mateo (south of San Francisco), San Francisco and Marin counties ( Alcatraz and Muir Woods included), but notable parts of this recreation area can be found just a stroll away from the Golden Gate. From the bridge, travelers will find some scenic, bayside trails, some of which lead to secluded beaches, including Kirby Cove and Black Sands Beach. If you really want a trek, journey to the Point Bonita Lighthouse for sweeping views of the bay, found at the very tip of the Golden Gate Strait.

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Ferry Building Marketplace Ferry Building Marketplace free

Attention all foodies: this delectable attraction needs to be at the top of your San Francisco to-do list. The Ferry Building Marketplace is a public food market that features a variety of food stalls that act as small restaurants, snack stops and grocery stores. Here you can find everything from staples, such as seafood, burgers, Mexican food and plenty of coffee, to a Japanese delicatessen, empanada stand, a honey shop and an organic bagel shop.

Many travelers who stopped by the Ferry Building Marketplace enjoyed the lively atmosphere and were impressed with the amount, variety and overall quality of eats available on-site. The Saturday farmers market was a standout for many. Though there are formal restaurants available, some visitors say the best strategy is to pick up a to-go meal and enjoy it along the scenic waterfront. And if you're not one for lines, don't come on the weekends. For a different perspective of the marketplace, view it from the water on a narrated boat tour . Some of the best San Francisco food tours also make stops here.

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Alcatraz Alcatraz

U.S. News Insider Tip: Depending on what time of year you visit, tours to Alcatraz can sell out months in advance. Play it safe by not waiting until the last minute to reserve your spot. – Alissa Grisler, Associate Editor

While riding a cable car and getting a snap of the Golden Gate Bridge is a must when visiting San Francisco, both visitors and travel experts tend to argue the same for Alcatraz. This is because Alcatraz is rich with history. Sitting on a small, rocky island in the middle of San Francisco Bay, Alcatraz is best known as being a former federal prison that housed some of society's biggest offenders, the most famous of which was Prohibition-era mob boss Al Capone. Before that, it was a military prison that housed prisoners from the Spanish-American War and Civil War, as well as the site of the West Coast's first operating lighthouse. The prison closed down both times due to high operating costs and was handed over to the National Park Service in 1972 after the island experienced a short occupation from Native American activists. Today, the attraction welcomes more than one million visitors per year. 

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California Academy of Sciences California Academy of Sciences

Attention, families: recent visitors said this is the perfect place to bring kids in San Francisco. The California Academy of Sciences brims with plenty of things to see, including an aquarium, a planetarium, a natural history museum and even a rainforest. 

The Steinhart Aquarium is home to about 40,000 animals representing more than 900 different species, including a penguin colony from Africa, a swamp with an albino alligator, a shark lagoon and a separate 100,000-gallon tank that mirrors the ecosystem of the California coast. Meanwhile, the Osher Rainforest houses more than 1,600 animals, including 250 free-flying birds and butterflies, and about 100 reptiles and amphibians in its four-story complex. The Morrison Planetarium is known for its 75-foot-diameter screen, which plays "Tour of the Universe" shows daily. And the Kimball Natural History Museum boasts dinosaur fossils, an interactive science exhibit and a unique earthquake simulator. 

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Small Group Yosemite and Giant Sequoias Day Trip from San Francisco

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Muir Woods & Sausalito Half-Day Tour (Return by Bus or Ferry from Sausalito)

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Big Bus San Francisco: Hop-on Hop-off Sightseeing Tour

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Palace of Fine Arts Palace of Fine Arts free

The only remaining structure from an early 20th-century world’s fair that helped put San Francisco on the international map, the Palace of Fine Arts is a faux palace surrounded by a lagoon frequented by snow-white swans. That setting combined with the building’s neoclassical design makes the Palace of Fine Arts one of the most popular spots in the city for wedding photos and Instagram shots. 

Described as a Beaux-Arts wonder, the palace was restored in the early 1960s, duplicating the original with a towering colonnade, bas-relief urns and a domed ceiling with allegorical paintings.

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Hayes Valley Hayes Valley free

One of the best areas for shopping, eating, and people-watching, Hayes Valley is a cool, revitalized neighborhood located in the heart of the city. The main commercial strip, along Hayes Street between Laguna and Franklin, teems with stylish and unique home decor shops and clothing boutiques interspersed with charming outdoor cafes, dessert spots and a wide array of well-established restaurants and trendy watering holes. The neighborhood also features beautifully restored Victorians, a community garden and an art park.

Past visitors enjoyed the eclectic, European feel of the neighborhood and the quintessentially San Francisco experiences they've had there. These include customizing your own bag at the original Timbuk2 store , grabbing a coffee at Blue Bottle Coffee 's first brick-and-mortar tucked into a garage or enjoying a made-to-order ice cream at Smitten's kiosk overlooking the lively urban park, Patricia's Green .

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Dolores Park Dolores Park free

On the western edge of The Mission , this 16-acre park is billed as one of the city’s most popular – because of its views of the San Francisco skyline and beyond, as well its ample green space. On sunny days, the park is a favorite among families who flock here to picnic on the grassy lawns that are shaded by palm trees. There’s also a playground and two off-leash dog play areas, as well as several sports courts. If you’re hoping to bring a picnic to enjoy at the park, experts suggest stopping by Tartine Bakery, Rhea’s Market & Deli and Nopalito.

Interestingly, the park is situated on land that was once a Jewish cemetery. In 1905, the city purchased the land and created the park. A year later, it became a refugee camp for hundreds of residents who became homeless after the historic 1906 earthquake and fire. 

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The Mission The Mission free

U.S. News Insider Tip: Walk along Valencia Street between 20th and 22nd streets for unique and creative shops and affordable restaurants. Check out local favorites like sustainable bag brand Baggu, Dog Eared Books and Paxton Gate. – Lili Weigert

The Mission has attracted San Francisco's young bohemian crowd in the past decade, but its history is rooted in Hispanic heritage. After all, its namesake is the city’s oldest building, Mission Dolores. This is the place that introduced the burrito to the wider world, so be sure to check out Latinx-owned businesses like La Taqueria, Taqueria La Cumbre and El Farolito for some tasty eats loved by both locals and travelers alike. The Mission is also a great neighborhood for getting away from the heavily visited tourist attractions like the Golden Gate Bridge and Fisherman's Wharf , plus it's a popular stop on many of the city's best walking tours .

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San Francisco's Chinatown San Francisco's Chinatown free

U.S. News Insider Tip: Did you know that fortune cookies were invented in San Francisco? While in Chinatown, stop by the Golden Gate Fortune Cookie Factory where you can watch the cookies being made and sample different flavors and toppings. – Lili Weigert

While New York City 's Chinatown tends to take center stage in the U.S., San Francisco's Chinatown is just as much of a star. San Francisco's Chinatown hosts one of the largest Asian communities outside of Asia, and is considered one of the oldest in North America. Chinese immigrants first started coming to California in search of fortune during the Gold Rush. After being driven out of the gold mines due to discrimination and restrictive legislation against Chinese immigrants, the Chinese moved to build businesses of their own in the area that is now Chinatown – one of the city's most visited neighborhoods. 

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Official Alcatraz Island Prison Tour and San Francisco Bay Cruise

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San Francisco Super Saver: Muir Woods & Wine Country w/ optional Gourmet Lunch

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Haight-Ashbury Haight-Ashbury free

Named for the intersection of Haight and Ashbury streets, this neighborhood is best known as the center of the 1960s counterculture movement. Remnants of the long gone hippie culture endure, including the former Grateful Dead house at 710 Ashbury St., and the Jefferson Airplane house at 2400 Fulton St. Both are private residences, but remain perennial attractions. 

These days, trendy has replaced hippy. Colorful Victorian homes line the hillsides and restaurants and boutiques crowd the streets. Along Upper Haight, you’ll find flamboyant clothing shops, piercing and tattoo parlors, and hip restaurants. Downhill on Haight Street, you’ll find dive bars, consignment stores and music shops. 

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Ocean Beach Ocean Beach free

U.S. News Insider Tip: After a walk along the beach, cross the Great Highway for brunch or happy hour at The Beach Chalet. Enjoy the ocean view from the spacious dining room or head around back to the Parc Chalet for outdoor seating and a more relaxed atmosphere. – Lili Weigert

Located in the northwestern corner of San Francisco, Ocean Beach separates attractions like the San Francisco Zoo and Golden Gate Park from the Pacific Ocean. This 3 ½-mile stretch of sand is a welcome respite from the city's bustling downtown. Visitors and locals can walk the beach, while experienced surfers brave the frigid water in search of the perfect wave.

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Muir Woods National Monument Muir Woods National Monument

U.S. News Insider Tip: You won't find great cell service here, so download anything you need before you enter the park. – Leilani Osmundson, Digital Producer

What better exemplifies California's dramatic landscape than sky-high redwood trees? That's what you'll find at Muir Woods, the beautiful and expansive national monument just 16 miles north of San Francisco. This attraction is a must-see for anyone looking to get up close and personal with some of California's most famous topography, not to mention a nice break from the bustle of the city. The largest redwood tree in Muir Woods measures about 258 feet tall. To give you a better visual, imagine 45 six-foot-tall individuals stacked on top of each other. And if that wasn't enough to impress, the average age of redwoods in Muir Woods is 600 to 800 years, and that's not even some of the oldest in the park at the moment.

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Japantown Japantown free

U.S. News Insider Tip: Navigating this part of town can be hectic, so if you drive, the best place to park is the Japan Center Garage. As an added convenience, the garage's website shows the number of spaces available in real time. – Lili Weigert

There are only three Japantowns left in the country, and San Francisco's is both the largest and the oldest, dating back to 1906. It's a vibrant and colorful community where you can immerse yourself in Japanese culture and experiences. The neighborhood offers a huge variety of Japanese items calling out to be purchased or consumed, including plenty of affordable options for the budget traveler.

how is san francisco tourism

Cable Cars Cable Cars

Chances are, you've seen a television show, movie, postcard or some type of San Francisco memorabilia emblazoned with the city's iconic cable car or trolley. So, of course, to fully experience San Francisco's charm, you should hop on board. San Francisco's cable car system is the last of its kind in the United States, given the title of a National Historic Landmark in 1964. The cable car was conceived after Andrew Smith Hallidie, an immigrant from England, witnessed an accident involving a horse-drawn buggy trying to climb a steep San Francisco hill and failing. His father had a patent for wire rope in England and he used that to design a transportation system that relied on just that. Thus, cable cars were born in the late 1800s. 

Though cable cars are seldom used by locals (due in part to their small travel network and high fare), tourists flock to them in droves. More than 9 million visitors ride the cable cars each year, and according to recent travelers, it's easy to see why. Tourists had a blast riding the cable cars up and down San Francisco's vibrant streets. Even though some said they encountered long lines to board, the majority of visitors believe the wait to be worth the experience and a must-do in San Francisco. Though if you're not one for long lines, some say to board at one of the stops along the line instead at the beginning. 

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Straight to the Gate Access: San Francisco Bay Sunset Cruise

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Presidio Heights Presidio Heights free

U.S. News Insider Tip: This is a great neighborhood for consignment stores. Sprinkled among the many high-end fashionable boutiques, check out local favorites Goodbyes and The Designer Consigner. – Lili Weigert

Presidio Heights is an elegant and immaculate neighborhood known for its stunning views and beautiful homes. It also includes the Sacramento Street Shopping District, which stretches over seven blocks and is where you'll find some of San Francisco's most established and sophisticated design shops and fashion boutiques. Whether you're looking for gifts, keepsakes, ideas or inspiration, it's a lovely area to explore away from the hustle and bustle of the city's other shopping districts.

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Oracle Park Oracle Park

The San Francisco Giants have been calling this stadium home since 2000, playing host to multiple World Series games. Oracle Park is regarded as one of the most scenic baseball parks in the United States for its picturesque placement along the San Francisco Bay. The majority of attendees are afforded prime views of the glittering water from their seats all the while being able to enjoy one of America's greatest pastimes. 

Although baseball season runs from April to October, the stadium holds tours year-round (except on game days), providing a behind-the-scenes look at the field, dugout, the press box, luxury suites and more. Make sure to catch a glimpse of the World Series trophies and rings, which are on display on the Promenade Level behind home plate. 

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Baker Beach Baker Beach free

While San Francisco isn't known for being a beach town, the city's Baker Beach is often considered one of the best in California . Located in the northwestern area of San Francisco in the Presidio, Baker Beach is primarily known for its sweeping views of the Golden Gate Bridge and the neighboring Marin Headlands. The mile-long beach offers travelers plenty of room to spread their legs and features picnic areas and access to nearby Presidio trails. Travelers flock here to snap photos of the bridge, however, if you're looking to catch some rays or get your feet wet, you should go elsewhere: Swimming at Baker Beach is dangerous due to large waves, undertow and rip currents, and the city's fickle weather means it's not always warm enough for sunbathing.

Travelers strongly recommend bringing an extra layer, no matter what time of year you visit. Reviewers also stress that those traveling with families should stick to the south side of the beach: North Baker Beach is clothing optional, and it's definitely practiced. 

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Yerba Buena Gardens Yerba Buena Gardens free

After a day of hasty sightseeing, the Yerba Buena Gardens provide travelers with an opportunity to wind down and enjoy San Francisco's weather and unique culture. The gardens include 5 acres of landscaped lawns complete with flowers, trees, water features and public art. The Cho-En Butterfly Garden attracts native San Francisco butterflies with plants (also native) that encourage butterfly growth from eggs to adults. Meanwhile, the Reflection Garden serves as a tribute to the Ohlone Indians as well as a performance area for various oral traditions. The Upper Terrace Garden and the Sister City Gardens, which include plants from San Francisco's 18 sister cities from around the world, are where visitors will find the area's cafes and most of its seating. Additionally, the East Garden houses a variety of sculptures and water features. There are also three spaces designed specifically for kids, including a children’s garden and two playgrounds. 

What's more, attractions like the Children's Creativity Museum and the Yerba Buena Ice Skating + Bowling Center flank the Yerba Buena Gardens, so travelers could feasibly spend an entire day exploring this area of San Francisco. Due to the number of restaurants that also surround the gardens, many past travelers recommend stopping by the Yerba Buena Gardens after grabbing lunch or snacks nearby. They also find the park a great location to relax and enjoy the landscape.

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Twin Peaks Twin Peaks free

If you want the best views of San Francisco, take a hike to Twin Peaks. These famous grassy peaks rise 922 feet in elevation, making them the second highest point in the city (after Mount Davidson). From the top, travelers can view multiple San Francisco landmarks, including the Bay Bridge and the downtown skyscrapers. Whether you decide to go during the day or night (some say you should do both), numerous visitors agree that the views are stunning and worth the trek. But make sure to bring a jacket: many recent visitors said it can get windier (and subsequently chillier) up top than at sea level.

The Castro Street station is the nearest Muni Metro stop and the Crestline Drive stop on the No. 37 is the best bus route (picks up from Market Street). The most common way that travelers visit the area is by walking or biking to the north peak parking lot. Many guided tours also stop here. If you’re up for a little more exploration, hike the nearly mile-long trail that ascends the two peaks. There are also more trails that meander along the southern and eastern slopes of the 64-acre park. Be sure to stay on marked trails, as poison ivy can be found in the area.

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Small-Group Wine Country Tour from San Francisco with Tastings

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North Beach North Beach free

Don’t let the name of this neighborhood in northeastern San Francisco fool you: There’s no actual beach at North Beach. The name is more of a geographical marker for the neighborhood’s location on the bay. It’s better known as San Francisco’s Little Italy and remains home to a vibrant Italian-American community, with streets lined with restaurants and cafes. Among the neighborhood staples is Original Joe’s , which has been serving San Francisco residents for nearly a century. If you want a little help navigating the neighborhood’s delectable dining scene, consider signing up for one of the best San Francisco tours ; many of the companies featured lead guided food tours throughout North Beach.

In addition to its Italian restaurants, North Beach also gained fame as the preferred neighborhood for the post-World War II Beat Generation, which included authors Jack Kerouac, Allen Ginsberg, Neal Cassady and Gregory Corso, among others. You can still see remnants of the Beat Generation in the City Lights bookstore and Vesuvio Cafe, which draws chess players, artists, poets and literary tourists. 

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Union Square Union Square free

Situated a couple blocks north of Market Street and southwest of the city's Financial District, Union Square sits at the heart of downtown San Francisco's hustle and bustle. This area is loved by travelers and locals alike for its awesome location and incredible energy. Union Square Park is flanked by tall buildings (some of which are adorned with Times Square -size ads) and busy streets, offering people the unique opportunity to sit in the middle of a busy city and enjoy the atmosphere without the risk of getting hit by a car. The square also acts as a park, outfitted with small grassy spaces and palm trees. There are also multiple seating areas and works of art dotted across the square. The most recognized are the tall Dewey monument, situated in the center of the square, and the regularly photographed Hearts in San Francisco sculpture found at the base of the square. From late November to mid-January, an outdoor ice-skating rink is set up in Union Square Plaza.

Travelers appreciated the abundance of amenities that surround Union Square. There are plenty of hotels as well as dining options left and right. Union Square is pretty well-known, however, for its shopping, with many calling the area a "shopper’s paradise." Just blocks away, travelers will find everything from Neiman Marcus to Sephora. Getting to Union Square via public transportation is much easier than driving. The attraction sits just blocks from Market Street, a hub for all types of public transportation including the bus, Muni Metro and BART. Union Square is only two blocks from the Market St. & 3rd St. Muni Station and about four blocks from the Powell Street BART Station. Union Square can be visited all hours of the day and night for free. For more information on Union Square, visit the attraction's website .

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Japanese Tea Garden Japanese Tea Garden

Located in Golden Gate Park , the Japanese Tea Garden offers visitors a slice of tranquility in a busy city. The garden, originally created as a "Japanese Village" for an international exposition in 1894, is the oldest continuously maintained public Japanese garden outside of Japan. 

The 5 - acre site features classic elements of a Japanese garden, including an arched drum bridge, pagodas, stone lanterns, stepping stone paths, native Japanese plants, serene koi ponds, a five-story pagoda and a Zen garden. You’ll want to plan your visit foo March or April when the garden’s cherry blossom trees are in full bloom. The garden is also home to a 9,000-pound Lantern of Peace, a gift given to the United States by Japan after World War II and meant to symbolize friendship between the two countries. 

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Angel Island State Park Angel Island State Park

Angel Island State Park is situated in the San Francisco Bay and provides an abundance of outdoor activities for anyone willing to trek across the water by ferry. Some consider it the less famous (and thus, less crowded) sibling to the bay’s other well-known island, Alcatraz . Before the government converted the storied island into a park, it served as a hunting location, a cattle ranch, an immigration station and even a missile base. You can learn more about the island’s role as the West Coast’s Ellis Island with a visit to the Immigration Station, which tells the important story of the Chinese immigrant experience. 

Recent travelers say visitors should allot extra time to hike the roughly 6-mile perimeter loop, which offers excellent views of the water and is relatively easy. In addition to restroom facilities, bike rentals and tram tours, there is also a cafe on the island (though most recent visitors advised packing a lunch).

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Fisherman's Wharf Fisherman's Wharf free

U.S. News Insider Tip:  For a sweet treat, grab some delicious beignets at Frankie's Pier 43. – Leilani Osmundson, Digital Producer

Fisherman's Wharf is so tourist-laden that some travelers might prefer the quieter, more authentic attractions nearby (like the Castro or Presidio Tunnel Tops ). But if you're looking to explore all of San Francisco – from its alternative underbelly to its mainstream attractions – Fisherman's Wharf really is a must-see. This waterfront neighborhood features a laundry list of things to do, as well as a few popular San Francisco sites. One of these is Pier 39. The Pier features plenty of shopping and restaurant options for tourists and is also famous for offering sweeping views of the bay, as well as the can't-miss attractions that call it home, including Alcatraz and the Golden Gate Bridge . Though while you're there, don't miss an opportunity to snap a photo of the sea lions who have a habit of sunbathing on buoys near the docks.

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San Francisco Bay Sunset Catamaran Cruise

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San Francisco Love Tour

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Yosemite National Park: Full Day Tour from San Francisco

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Ghirardelli Square Ghirardelli Square free

Named after the famous purveyor of chocolate, Ghirardelli Square sits on the site of the company’s original factory. Framed by stately brick buildings, the square draws lots of tourists, thanks to its proximity to Fisherman’s Wharf and other landmarks. The square is home to shops, galleries, restaurants and, of course, the Original Ghirardelli Ice Cream and Chocolate Shop. You can even hang your hat here: the Fairmont Heritage Place, Ghirardelli Square  sits within the complex.

Recent travelers were impressed by the views of San Francisco Bay, Alcatraz and the Golden Gate Bridge , as well as the variety of shopping, and the chocolate.

how is san francisco tourism

The Exploratorium The Exploratorium

This museum, or as it refers to itself, "a learning laboratory," features 600 hands-on exhibits that cover a plethora of subject matter, such as engineering, psychology, geography and biology. The museum spreads its knowledge over six main galleries, each with its own standout interactive offerings. Here, visitors can feel what it’s like to be inside a tornado, walk on an outdoor fog bridge, gaze at a bacteria terrarium, swim through the air with an anti-gravity mirror and more.

Though the Exploratorium appears as if it's designed for kids, travelers say it's a great attraction for all ages. Adults report feeling just as excited and amazed at the galleries and exhibits as kids. Though if you prefer to experience The Exploratorium without having to deal with kiddos running around, a few visitors suggested stopping by on a Thursday evening, when the attraction is open only to visitors 18 years and older. Regardless, travelers say there is so much to see and do, you could easily spend a whole day there. And though the high price of admission might turn some off, many agree that the experience is worth the price. 

how is san francisco tourism

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The Ultimate San Francisco Guide for First-Time Visitors

The Ultimate San Francisco Guide for First-Time Visitors

Explore iconic sights, cultural gems, and local flavors in our ultimate guide for first-time visitors to San Francisco.

California.com Team

March 29, 2024

San Francisco, with its iconic Golden Gate Bridge, historic cable cars, and vibrant cultural enclaves, is a city brimming with must-see attractions and activities. Whether you're a history buff, an art enthusiast, or an outdoor adventurer, San Francisco offers a diverse range of experiences. Here's your comprehensive guide to making the most of your first visit to this unforgettable city.

Experience the Icons

Golden Gate Bridge : No trip to San Francisco is complete without witnessing the awe-inspiring Golden Gate Bridge . Stretching across the strait that connects San Francisco Bay and the Pacific Ocean, this magnificent structure is a marvel of modern engineering. For a memorable experience, walk or bike across the bridge, or capture its beauty from viewing spots like Crissy Field and Fort Point.

Alcatraz Island : Journey to the infamous Alcatraz Island , once home to America's most notorious criminals. The ferry ride offers stunning views of the city skyline, and the audio tours bring the island's rich history to life. It's a captivating experience that combines natural beauty with intriguing historical narratives.

Fisherman's Wharf : Dive into the lively atmosphere of Fisherman's Wharf, where you can enjoy fresh seafood, browse unique shops, and be entertained by street performers. A visit to Pier 39 to see the resident sea lions is a must-do for families.

Lombard Street : Known as the "crookedest" street in the world , Lombard Street's eight hairpin turns are surrounded by beautifully landscaped gardens, making it a picturesque spot for a leisurely stroll.

how is san francisco tourism

Immerse in Culture

Chinatown : Explore one of North America's oldest Chinatowns , a bustling enclave filled with historic alleyways, traditional tea shops, and authentic eateries. It's a vibrant cultural experience that offers a taste of the Far East in the heart of San Francisco.

Mission District : The Mission District is renowned for its vivid street murals, representing stories of the community and its diverse heritage. Indulge in some of the city's best Mexican cuisine and discover the local art scene.

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Discover Museums and Parks

California Academy of Sciences : This eco-conscious museum houses an aquarium, planetarium, and natural history exhibits all under a living roof. It's an educational adventure for visitors of all ages.

Exploratorium : Engage with interactive exhibits at the Exploratorium , a museum dedicated to science, art, and human perception. It's a place where curiosity and creativity flourish.

Golden Gate Park : This vast urban park is a sanctuary of gardens, walking trails, and cultural venues. Don't miss the serene Japanese Tea Garden and the architectural wonder of the de Young Museum.

how is san francisco tourism

Embrace Outdoor Adventures

Twin Peaks : For panoramic views of the city, make your way to Twin Peaks. These two hills offer breathtaking vistas, especially enchanting at sunrise or sunset.

Baker Beach : With its spectacular views of the Golden Gate Bridge, Baker Beach is an ideal spot for a family picnic or a leisurely walk along the shore.

Savor Local Flavors

Sourdough Bread : Savor the taste of San Francisco's famous sourdough bread , a culinary staple with a tangy flavor that's best enjoyed fresh from local bakeries like Boudin.

Seafood : The city's coastal location means seafood is a must-try. Delight in dishes like Dungeness crab and clam chowder, particularly at Fisherman's Wharf, where the catch is always fresh.

Mission Burrito : Experience the flavors of the Mission District with a hearty Mission Burrito, a San Francisco creation known for its generous fillings and delicious taste.

how is san francisco tourism

Travel Tips

Dress in Layers : San Francisco's microclimates mean weather can change quickly. Dressing in layers ensures you're prepared for anything from foggy mornings to sunny afternoons.

Use Public Transport : The city's extensive public transportation network, including buses, MUNI, and BART , makes getting around both convenient and eco-friendly.

San Francisco is a city of endless discovery, where every neighborhood tells a different story, and each landmark holds a piece of history. From the majestic Golden Gate Bridge to the bustling streets of Chinatown and the artistic alleys of the Mission District, there's a wealth of experiences waiting to be explored. Follow this guide to ensure your first visit to San Francisco is filled with unforgettable moments and the very essence of this dynamic city. Whether you're here to soak in the sights, indulge in the culinary delights, or immerse yourself in the cultural tapestry, San Francisco promises an adventure like no other. Welcome to the City by the Bay, where every visit is the start of a new discovery.

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SFTourismTips: An Insider's Guide to the Most Amazing City in the World 

Jill at the Golden Gate Bridge

by Jill Loeffler   •

San Francisco is one of the most colorful and interesting cities in the world. It offers visitors must-see attractions, thousands of unique events, and several diverse districts.

While you are here, make sure to also step into our celebrated museums, catch a Broadway show, and explore some of our most treasured hidden gems.

Whether this is your first visit or a return trip, you will find so many things to see and do. 

Welcome to SFTourismTips.com, my guide to the best of everything there is to see and do here. It covers information about San Francisco, the Bay Area, and beyond and is the perfect tool to help you plan the most amazing vacation ever.

Top Things to See & Do in San Francisco

Golden Gate Bridge

Top attractions in San Francisco include the Golden Gate Bridge, Alcatraz, & the SF MOMA.

San Francisco Theater

From Broadway shows to local productions, you will find performances on stage around town.

SF Giants

See professional baseball, football, hockey, soccer, and more. 

SF with Kids

Planning to visit with the entire family? Discover my 25 top kid and family-friendly ideas. 

Free Things to Do

Every day, you will find several free things to do from events to attractions to activities.

Cruises in SF

Explore San Francisco on foot, by bike, on a boat, n a Segway or by bus. 

Concerts and live music in SF

Head to the theater, grab a beer at a brewery, or catch a concert. 

SF Museums

Learn more about SF's history, see modern art, or enjoy hands-on exhibits.

Upcoming Events by Month

Each month, you will find a variety of fun events. San Francisco is well known for our fun festivals, street fairs and other community activities. While you are here, you can do some wine tasting, sample gourmet cuisines, and enjoy the symphony, ballet, or opera. 

Find the best events each month by clicking on the links below.

Holidays in San Francisco

Holidays are a special time in San Francisco. Every year kicks off with a large New Year's Eve fireworks display over the bay. It continues with fun things for other top holidays such as Memorial Day, Fourth of July, Labor Day Weekend, Halloween, Thanksgiving, & Christmas.

Fourth of July

If you plan to visit during a holiday, you will find plenty of things to see and do during that time of the year.

Where to Stay

With more than 300 hotels and lodging options all around San Francisco, you are sure to find an amazing place to stay. The two districts with the largest concentration of hotels are Fisherman's Wharf and Union Square. 

In addition to these two, you will also find several great hotels and B&B's tucked away in local districts. Here are a few pages to help you get started on researching hotels for your stay.

Union Square

Top Districts

Explore Fisherman's Wharf. Discover the mysteries of Chinatown. Admire the Victorians in Alamo Square. San Francisco's districts are unique. Make sure to check out several of them during your stay.

Hearts of SF Union Square

Beyond San Francisco

In addition to all of the great things to do in San Francisco, you will find so many great places an hour or two away. Some of the top options include wine country, Monterey, and Muir Woods. Find out more about these and other fun day trips to check out during your stay.

Napa Valley SF

Sample wine, enjoy food pairing & top annual events. 

Monterey Bay

Go kayaking, shopping, or visit the Monterey Aquarium. 

Muir Woods

Stroll through Coastal Redwoods up to 800 years old! 

Yosemite

Visit Sausalito, Yosemite, & other fun places near SF. 

Frequently Asked Questions

  • Should I take the day or the night tour of Alcatraz ?
  • What are some tips to walk across the Golden Gate Bridge ?
  • Where will I find the Painted Ladies featured in Full House ? 
  • What are the best things to see and do during my visit ?
  • Should I stay in Fisherman's Wharf or Union Square ?
  • What time of year should I visit ?
  • How should I pack ?
  • What are some tips for getting around San Francisco ? 
  • Where are some of the best places to go shopping ?
  • Is San Francisco safe ?
  • What are some tips for first time visitors ?

About SFTourismTips.com

My goal with SFTourismTips.com is to help you fall in love with San Francisco in the way that I did during my first visit and each time I walk out my door. It's a trip of a lifetime for many and a place that I hope you will return to after your first stay. 

I'm hoping you find everything you need for your stay on my site. If not, please reach out to me with questions and let me know how I can help! 

Enjoy ~ Jill 

Comments? Questions? Suggestions?

I would love for you to join me in my private Facebook group ! 

It's a great place to interact with me and others who know the area well.

You can ask questions, get advice for your upcoming stay, and then share your photos and advice with others when you return home. It's a great community and the fastest way to get answers to those nagging questions about your visit!

Come join the fun here !

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San Francisco Travel Guide

how is san francisco tourism

Makito Umekita/Travel + Leisure

There's no denying that, at least in the 21st century, San Francisco is often thought of as the technology hub of America. And it's perfectly true that this city—which is home to Apple, Facebook, Google, Uber, and countless other technology platforms that impact our daily lives—is synonymous with big tech. However, San Francisco is home to revelatory architecture, the first established LGBTQ+ neighborhood in the country, and Michelin-starred dining, all of which are crucial components of San Francisco's legacy.

When in San Francisco, do as the Northern Californians do. Dress in layers, because the weather is constantly changing, and the fog—whose name, by the way, is Karl—often rolls in with little warning. Spend an afternoon lounging in a public park, taking advantage of San Francisco's seemingly endless green space. Take the BART—i.e., the Metro—to dinner in the Mission. Hike along the Pacific Ocean, or at least stroll on Ocean Beach at sunset. And if someone offers to let you test their app in beta, you've officially made it as a local.

Pacific Standard Time (Daylight Savings Time observed, timing varies)

Best Time to Go

Because San Francisco weather is moderate year-round, it's a destination you can visit all 12 months of the year. That being said, San Francisco records its warmest temperatures from June to October. The city tends to see a high season in July and August, which is why we would recommend visiting in May, June, September, or October. Generally, the fall is quieter than the spring and summer, and yet the temperatures are still in the 70s.

If you're visiting for a specific event, keep in mind that San Francisco famously hosts Outside Lands Music Festival in August each year, and other notable festivals include the San Francisco International Film Festival (April), Northern California Cherry Blossom Festival (April), and San Francisco Jazz Festival (June).

Things to Know

San Francisco is home to Golden Gate Park, which is the third most visited park in the U.S. and spans 1,017 acres.

San Francisco is a true food town: There are 62 Michelin-starred restaurants in the city, and seven restaurants with three Michelin stars (which is impressive considering there are only 14 three-Michelin-star restaurants in the U.S.). Michelin includes restaurants in the greater Bay Area (all the way up to Napa) in its San Francisco ratings.

The best way to get around San Francisco is to take the BART, San Francisco's metro network.

San Francisco is divided into more than 20 neighborhoods, the most popular ones for tourists being Haight-Ashbury, the Castro, the Mission, Chinatown, and Fisherman's Wharf. Many of the city's best hotels are located in the downtown area.

The Golden Gate Bridge and Alcatraz Island are technically considered part of San Francisco's city limits. Marin, Oakland, and Palo Alto are not, though many visiting San Francisco still like to tour or stay in the surrounding areas, especially when coming to town for work.

How to Get Around

Trains : The BART, or Bay Area Rapid Transit, is San Francisco's heavy rail metro, connecting five counties across 131 miles and 50 stations. It allows those on the greater San Francisco peninsula (in tech hubs like Los Gatos, Palo Alto, or Mountain View) to commute to the city center. It also transports tourists and locals around the city, connecting many of the city's top attractions. Find a BART map here .

Buses : The San Francisco Municipal Transportation Agency (SFMTA) operates buses, trains, and historic streetcars, among other essential inter-city transportation. The SFMTA's Muni transportation network includes "fuel-efficient Muni buses, light rail Metro trains, historic streetcars, and iconic cable cars." Find all the Muni bus and light rail stops and routes here . You can buy a Muni ticket for $2.50 on the MuniMobile app or on a Clipper Card, or pay $3 cash for a ticket.

Taxis : Find a full list of San Francisco taxi stands here . Uber and Lyft both service San Francisco as well.

Car service : In addition to rideshare services, you can also arrange for black car service via companies like Black Lane or SF Black Car .

Best Hotels

San francisco proper.

Address: 45 McAllister Street, San Francisco, CA 94102 Phone: (415) 735-7777 Book Now

San Francisco Proper has modern design, a charming rooftop, and a restaurant by Michelin-starred chef Jason Fox. With 131 rooms and suites, ranging from their 200-square-foot Deluxe Queen all the way up to their Premier Suite, this hotel is a see-and-be-seen hotspot with California charm.

St. Regis San Francisco

Address: 125 3rd Street, San Francisco, CA 94103 Phone: (415) 284-4000 Book Now

You'll find SF's St. Regis property in the SoMa neighborhood of the city, not far from San Francisco Museum of Modern Art and Oracle Park. The St. Regis has an impressive art collection of its own, a fine dining restaurant on-site, and a lavish Lobby Bar that serves craft libations and afternoon tea.

Mansion on Sutter

Address: 1409 Sutter Street, San Francisco, CA 94109 Phone: (415) 213-2746 Book Now

Mansion on Sutter offers a boutique hotel experience in the heart of San Francisco. The hotel has only 12 rooms and is housed in a spectacular Victorian mansion.

Inn San Francisco

Address: 943 S Van Ness Avenue, San Francisco, CA 94110 Phone: (415) 641-0188 Book Now

Inn San Francisco is a bed-and-breakfast within a Victorian mansion. Leaning into Victorian-era decor, this hotel on Mansion Row has just 27 rooms. For accommodations, guests have their choice of small rooms, medium rooms, spacious rooms, or the inn's garden cottages.

Address: 138 King Street, San Francisco, CA 94107 Phone: (415) 200-4977 Book Now

Stay right across from Oracle Park in San Francisco's South Beach neighborhood at Hotel VIA. The hotel has a rooftop lounge overlooking the San Francisco Bay, and suites with equally impressive views.

Parker Guest House

Address: 520 Church Street, San Francisco, CA 94114 Phone: (415) 621-3222 Book Now

This 21-room guest house on Church Street offers a young, boutique atmosphere nestled between two of SF's most vibrant neighborhoods: the Castro and the Mission. The property has beautiful gardens where guests can relax with a cup of coffee in the morning before exploring the city.

Nobu Palo Alto

Address: 180 Hamilton Avenue, Palo Alto, CA 94301 Phone: (650) 798-8396 Book Now

Nobu Palo Alto features gorgeous, high-concept design and 73 guest rooms in Silicon Valley. The property is conveniently located in downtown Palo Alto and offers exclusive Ryokan suites on the hotel's seventh and eighth floor.

Waters Edge Hotel

Address: 25 Main Street, Tiburon, CA 94920 Phone: (415) 789-5999 Book Now

San Francisco travelers opting to stay across the Golden Gate Bridge in Marin can check into the Waters Edge Hotel, which boasts gorgeous views of the water and the San Francisco skyline.

Waterfront Hotel Oakland

Address: 10 Washington Street, Oakland, CA 94607 Phone: (510) 836-3800 Book Now

Stay in Oakland along the water in Jack London Square, not far from downtown Oakland. Waterfront Hotel is pet-friendly, with spacious rooms and an intimate, boutique hotel feel.

Best Restaurants

Mission chinese food.

Address: 2234 Mission Street, San Francisco, CA 94110 Phone: (415) 863-2800 Website

A San Francisco foodie institution in the Mission district of the city, Mission Chinese Food serves innovative and wholly unexpected takes on Chinese cuisine. Under renowned chef Danny Bowien, who has significant culinary cachet after founding Mission Chinese in 2010, the restaurant has expanded to New York City, but the SF Mission location is the original.

Address: 306 Broderick Street, San Francisco, CA 94117 Phone: (415) 437-0303 Website

Bringing an authentic taste of Mexico City to San Francisco, Nopalito now has two locations and a James Beard Award-winning cookbook. At the Broderick Street location, order up their fried brussel sprouts al pastor, slow-cooked carnitas, and of course, the chicken mole.

Tartine Manufactory

Address: 595 Alabama Street, San Francisco, CA 94110 Phone: (415) 757-0007 Website

Tartine now has a nationwide following, thanks in large part to the Tartine cookbook and their ever-Instagrammable pastries. But the manufactory on Alabama street is where this bread-based empire started. Visit Tartine Manufactory for breakfast or lunch, where you'll enjoy great coffee, exceptional pastries, and sandwiches served on rustic, freshly baked bread.

Wako Japanese Restaurant

Address: 211 Clement Street, San Francisco, CA 94118 Phone: (415) 682-4875 Website

One of the most impressive Japanese restaurants in San Francisco, Wako is known for its omakase offerings. A mecca of uni, toro, and other sushi delicacies, every course Wako serves is plated with care and precision. Since opening in 2014, Wako has received one MIchelin star.

Atelier Crenn

Address: 3127 Fillmore Street, San Francisco, CA 94123 Phone: (415) 440-0460 Website

One of the only three-Michelin-star restaurants in San Francisco, helmed by renowned chef Dominique Crenn, Atelier Crenn serves luxurious French cuisine. The restaurant typically serves a prix fixe, 14-course meal, focusing on sustainable and in-season ingredients for more than $300 per person.

Address: 300 Grove Street, San Francisco, CA 94102 Phone: (415) 861-0625

Only in California will you find revelatory plant-based cuisine that nudges vegan eats into the must-try fine dining category. At the newly opened Baia, you'll enjoy vegan Italian food by chef Matthew Kenney, which the restaurant calls "plant-based culinary art."

Reem's Mission

Address: 2901 Mission Street, San Francisco, CA 94110 Phone: (415) 780-1953 Website

Reem's Mission has been recognized as a James Beard Award semi-finalist, and is known for their delectable Middle Eastern fare. They have a strong following throughout the Bay Area, thanks to their meze spreads, baklava, falafel, and more.

Address: 2170 Bryant Street, San Francisco, CA 94110 Website

San Ho Won is known for exceptional Korean Barbecue in the Mission District. New on the SF restaurant scene from chef Corey Lee, San Ho Won serves a modernized take on classic Korean dishes as well as Korean charcoal barbecue.

Address: 517 Clement Street, San Francisco, CA 94118 Phone: (415) 742-4958 Website

Mamahuhu is working to marry Chinese-American cuisine with healthy, sustainable living. They serve dishes made from only sustainably sourced ingredients, and their menu is all about making delectable Chinese-American that's healthy and affordable.

Flour + Water Pasta Shop

Address: 3000 20th Street, San Francisco, CA 94110 Phone: (415) 471-2998 Website

Flour + Water is a minimalist Italian restaurant, in that they source only the highest quality ingredients and serve a pared down menu. Diners are in awe of their handmade pastas, from filled agnolottis to perfectly crafted pappardelle served beneath ragu bolognese, pesto, or homemade meatballs.

Address: 1355 Market Street, Suite 180, San Francisco, CA 94103 Phone: (415) 562-4817 Website

Nashville hot chicken has officially come to SF at Hotbird. Hotbird is serving just one sandwich that's in extremely high demand. Get their fried chicken sandwich original style (without the heat), hotbird style ("your choice of heat"), or protein style (served with slaw on the side and no bun).

Things to Do

Alcatraz island.

Kelly Griffin/Travel + Leisure

Phone: (415) 561-4900 Website

Alcatraz Island served as a federal prison from the 1930s to the 1960s—and before that was a military fort and military prison. Today, it's operated by the National Park Service, and the NPS offers tours and transportation to the island.

Golden Gate Bridge

Don Eim/Travel + Leisure

Address: Golden Gate Bridge, San Francisco, CA Website

The Golden Gate Bridge goes from the Presidio in San Francisco across the Bay to Marin. The art deco suspension bridge, built in 1933, extends more than a mile and a half, and accommodates cars, foot traffic, and bicycles.

Palace of Fine Arts Theatre

Valerie de Leon/Travel + Leisure

Address: 3601 Lyon Street, San Francisco, CA 94123 Phone: (415) 360-3731 Website

Experience a rare display of Greco-Roman architecture at the Palace of Fine Arts Theatre. The stunning rotunda is set on a lagoon, offering visitors a healthy dose of old-world serenity. Now used primarily as a private event space, visitors can still buy tickets to explore the Palace of Fine Arts Theatre, built by renowned California architect Bernard Maybeck.

Address: 501 Twin Peaks Boulevard, San Francisco, CA 94114

Twin Peaks are two summits at nearly 1,000-feet elevation that offer 360-degree views of the city by the bay. The north peak, which most travelers choose to drive up, is called Eureka, and the south peak is called Noe. It's a free attraction and one of the city's best lookout points.

Fisherman's Wharf

Address: The Embarcadero, San Francisco, CA 94133 Website

Attracting tourists year-round, Fisherman's Wharf is a shopping area right on the water and San Francisco's Embarcadero. It's two blocks from the bustling Pier 39, and while there are a number of tourist trap souvenir shops and eateries here, you can find some long-standing SF institutions, too.

Golden Gate Park

Golden Gate Park stretches for 1,017 acres and is the United States' third most visited park. Points of interest within the park include the Japanese Tea Garden, the windmills at the west end of the park, the San Francisco Botanical Garden, and the Conservatory of Flowers.

Land's End Lookout

Address: 680 Point Lobos Avenue, San Francisco, CA 94121 Phone: (415) 426-5240 Website

Land's End is a lookout point within Golden Gate National Recreation Area, not far from the Sutro Bath ruins. From the lookout point above the Sutro Baths, take the Coastal Trail toward the Golden Gate Bridge for magnificent views of the San Francisco Bay.

Mission Dolores Park

Address: Dolores Street & 19th Street, San Francisco, CA 94114 Phone: (415) 554-9521

Spending an afternoon lounging in the park is something of an art form in San Francisco. Mission Dolores is one of the most popular parks in San Francisco—it covers 16 acres and locals gather here on weekend afternoons when the sun comes out. You'll find Mission Dolores Park (often just referred to as Dolores Park) on the western edge of the Mission District.

Sutro Baths

Address: 1004 Point Lobos Avenue, San Francisco, CA 94121 Phone: (415) 426-5240 Website

Right near Land's End, just north of Ocean Beach, you'll find the remains of the Sutro Baths. The Sutro Baths and adjacent Cliff House were erected in the late 1800s, though now ruins are all that's left of the baths. Once a swimming facility with seven pools of varying temperatures, each filled naturally by the waves of the Pacific Ocean, the waterfront cliffside ruins are still exciting to explore prior to visiting Land's End.

San Francisco Museum of Modern Art

Address: 151 3rd Street, San Francisco, CA 94103 Phone: (415) 357-4000 Website

The San Francisco Museum of Modern Art, better known as the SFMOMA, was the first modern and contemporary art museum on the West Coast when it opened in 1935. The SFMOMA has since undergone an elaborate redesign by noted architecture firm Snøhetta in 2016 and is home to more than 33,000 works of art.

Mission District Murals

Address: Multiple locations Website

The Mission District is known not only for their great restaurants and vibrant atmosphere, but for their art scene as well. Take a self-guided tour of the Mission District's murals and you'll get to appreciate firsthand the powerful display of public art in this neighborhood. To start, check out The Women's Building MaestraPeace Mural and the artwork on Balmy Alley (between 24th and 25th streets and Treat and Harrison streets).

Bike Tours Extranomical

Address: 501 Bay Street, San Francisco, CA 94133 Phone: (415) 357-0700 Website

Biking around San Francisco is a great way to see the sights, but because this is such a high-tech city, your adventure calls for a high-tech bike. Rent an electric bike from Bike Tours Extranomical, so you can take a self-guided electric bike tour of the city. They'll provide bikes, safety gear, maps of the city, and expert guidance before sending you off on an e-bike-fueled adventure.

Best Shopping

Ferry building marketplace.

Address: 1 Ferry Building, San Francisco, CA 94111 Website

Along the Embarcadero and the San Francisco Bay, you'll find the historic Ferry Building Marketplace. The Ferry Building has everything: it's simultaneously a food hall, farmer's market, and shopping hub, filled with local merchants selling souvenirs and San Francisco delicacies (like the sourdough at Acme Bread Company).

Westfield San Francisco Centre

Address: 865 Market Street, San Francisco, CA 94103 Phone: (415) 512-6776 Website

Westfield San Francisco Centre is a nine-story mall with more than 170 shops. You'll find all your favorite retailers at Westfield (think: Nordstrom, Kiehl's, Lululemon, and J.Crew), plus plenty of places to eat and a rooftop terrace.

Crocker Galleria

Address: 50 Post Street, San Francisco, CA 94104 Phone: (415) 393-1500 Website

Crocker Galleria is both a design feat and a shopper's paradise. It's known for the remarkable glass-dome covering the three-story shopping center, and within the dome, you'll find luxury retailers and a farmer's market.

Canton Bazaar

Address: 616 Grant Avenue, San Francisco, CA 94108 Phone: (415) 362-5750

In San Francisco's Chinatown, you'll find Canton Bazaar, a buzzing market where you can find exports from all over Asia. Find diamond-in-the-rough shops selling authentic Chinese tea sets, souvenir stores, and of course, great food stalls.

The Metreon

Address: 135 4th Street, San Francisco, CA 94103 Website

In downtown San Francisco's Yerba Buena neighborhood, you'll find this four-story shopping center. The Metreon has a futuristic design and houses not only some of your favorite retailers, but also a movie theater and a dining terrace with a myriad of culinary options from around the world.

San Francisco Mercantile

Address: 1698 Haight Street, San Francisco, CA 94117 Phone: (415) 757-0677 Website

Nestled in Haight-Ashbury, the charming San Francisco Mercantile feels like a hyper-local souvenir shop, selling one-of-a-kind SF souvenirs made by local artists. Come for the hand-painted mugs, stay for the eclectic ambiance of the shop itself.

Love on Haight

Address: 1400 Haight Street, San Francisco, CA 94117 Phone: (415) 817-1027 Website

If you didn't buy tie-dye in Haight-Ashbury, did you even go to San Francisco? Love on Haight—on Haight Street in this iconic artist district of San Francisco—sells tie-dye everything, even face masks.

Dog Eared Books

Address: 900 Valencia Street, San Francisco, CA 94110 Phone: (415) 282-1901 Website

Dog Eared Books, in the Mission, sells new and gently used books in a store covered in iconic music posters and rows upon rows of books. You can find used books here for as little as $5, and you'll be impressed with their selection of books from small, independent publishers.

Kenneth Wingard

Address: 2319 Market Street, San Francisco, CA 94114 Phone: (415) 431-6900 Website

Kenneth Wingard is a renowned designer whose work is now sold by the likes of Restoration Hardware and Crate & Barrel. Visit his flagship store in San Francisco, which sells beautiful home decor pieces, some of which you can't find anywhere else.

Gravel and Gold

Address: 3266 21st Street, San Francisco, CA 94110 Phone: (415) 552-0112 Website

Gravel and Gold, a woman-owned boutique in the Mission, is a perfect fusion of upscale and purely funky. Their eclectic array of clothing, accessories and designer goods is expertly curated by women with a keen eye for design. Overall, their aesthetic is California-chic, with a dash of Haight-Ashbury eccentricity.

Neighborhoods to Know

The Castro: Known as one of the first established LGBTQ+ neighborhoods in America, the Castro is a vibrant neighborhood thanks to wonderful restaurants, shopping, nightlife, and a deluge of rainbow flags. You'll love walking through this ever-bustling neighborhood, from the crosswalks, which feature rainbow stripes, to the local businesses around every corner.

Haight-Ashbury: You'll find this neighborhood at the corner of Haight and Ashbury streets. Haight-Ashbury is an iconic neighborhood, because it was hippie central in the '60s, and it still gives off major peace-and-love vibes. You'll find great vintage clothing and vinyl shops, and more tie-dye than you'd ever know what to do with.

The Mission: Home to Mission Dolores Park, as well as some of the best taco and burrito stands in town, and trendy shops, restaurants, and bars, the Mission is a fusion of young San Francisco tech professionals and Latinx culture. Come to the Mission on a Saturday afternoon, and you'll see all of San Francisco out in full force.

Chinatown: This is the oldest and largest Chinese community outside the U.S. San Francisco's Chinatown is always bustling with locals and tourists, coming to experience authentic Chinese food (particularly for their Sunday dim sum fix) and shop exports from China.

Fisherman's Wharf: Next to North Beach (dubbed SF's Little Italy), you'll find Fisherman's Wharf, which is considered the tourist hot spot in San Francisco. It's not far from Pier 39 and the Ferry Building on the Embarcadero, .

Presidio: Right by the water and the Golden Gate Bridge, the Presidio is a ritzy SF neighborhood that tends to be quieter and more residential. Nonetheless, you'll find stunning architecture here, as well as some high-end shops and restaurants, and of course, views of the water.

In San Francisco, the warmest month of the year is August, and the coldest is January. Because San Francisco is right on the water in its own microclimate, you'll rarely see temperatures above the mid-70s. That being said, lows rarely dip below the mid-40s, making San Francisco a year-round destination. The key to dressing for success in San Francisco is: layers. The temperature fluctuates considerably on any given day, thanks in large part to the famed San Francisco fog, Karl.

The following are average Fahrenheit lows and highs by month. Average annual precipitation is 8.91 inches.

January 44 - 57 February 46 - 59 March 48 - 62 April 49 - 64 May 52 - 67 June 54 - 70 July 55 - 71 August 56 - 72 September 56 - 73 October 54 - 71 November 49 - 63 December 44 - 57

Apps to Download

BART App : Bay Area Regional Transit app iOS | Android

MuniMobile : SFMTA ticketing app iOS | Android

BART to Airport : Tickets for affordable, shared rides to the airport iOS | Android

Uber : Rideshare servicing San Francisco iOS | Android

Lyft : Rideshare servicing San Francisco iOS | Android

City Explore San Francisco : An on-the-go guide to arts and culture in SF iOS | Android

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Girl Eat World

A girl's adventure in food and travel around the world, san francisco itinerary and travel guide for first-time visitors.

I visited San Francisco over two decades ago as a teenager when I was living in Los Angeles . Safe to say, I could barely remember anything about that first visit. I finally had the chance to experience the city as an adult when my work sent me to the bay area.

San Francisco Itinerary - Presidio Heights from Palace of Fine Arts

I was anxious about visiting San Francisco this time around. I had read about how the city had gone downhill since the pandemic, and how petty crime was at an all-time high. But after spending five days exploring the city, I think Tony Bennet is still right – I truly did leave my heart in San Francisco. And dare I say, San Francisco might just be my favorite city in the US .

Sure, I had to avoid certain areas. I had to be extra careful while walking so that I don’t step on any stray fecal matter on the sidewalk, and one night, there was a drive-by shooting at Mission district just a few hours after I had left the area. But the city is so pretty and charming I couldn’t help but fall in love.

So, allow me to show you my favorite bits about San Francisco.

Tips for visiting San Francisco for the first time

How much time should i spend in san francisco, when is the best time to visit san francisco.

  • How to get to San Francisco from SFO
  • Getting Around San Francisco
  • Neighborhoods in San Francisco

Where to stay in San Francisco

Day 1: the san francisco essentials (part 1), day 2: the san francisco essentials (part 2), day 3: mission district and dolores park.

  • Day 4: Other things you can do in San Francisco
  • Day 5 onward: Day trips from San Francisco

Where to eat in San Francisco

  • Where to Shop in San Francisco
  • Notable events in San Francisco

1. San Francisco is very hilly – I felt this doesn’t translate well when you’re just looking at the city through maps online, but yes, the city has quite a few (steep) ups and downs. I personally loved this because it makes for a beautiful photo, but I know some people would appreciate the warning. So if you plan to walk, and I do believe walking is the best way to experience San Francisco, please do yourself a favor and wear appropriate footwear!

San Francisco Itinerary - Inclined street in Hilly San Francisco

2. San Francisco is an early city – Most shops will close by 7 pm, and restaurants are shut by 10 pm. Plan accordingly! I was told it is normal to have dinner at 5 or 6 pm in this city.

3. Watch out for the CA sales tax! In California, you’re subjected to an 8.5% sales tax every time you make a purchase. This sales tax is usually not included in the stated price and will be charged upon payment. So for example, say you see a nice purse for $30 – it will ring up to $32.55 when you pay for it. Make sure you take that into account in your purchasing decisions.

4. Learn how to tip the American way – yes, I know, the tipping culture in the US baffles every foreign visitor. It’s confusing! But, you don’t want to shortchange someone just because you disagree with this social norm. The most common instance where you’ll need to tip is when eating at a restaurant. The general rule of thumb is to tip 15% for average service, 20% for great service, and 25% for exceptional service. You don’t need to tip at establishments where the food is prepared but not served to you. Fast food, bakeries, or dessert places are examples of these types of establishments, but it certainly would be nice if you feel the staff did an exceptional job. You also don’t need to tip ride-sharing drivers (but again, it is always nice to), but you must tip taxi drivers.

5. Safety in San Francisco: Avoid certain neighborhoods and stay vigilant – So this topic is an interesting one in San Francisco. I’m sure you’ve heard about it on the news as well. The rule of thumb is that you want to avoid certain parts of the Tenderloin district. Generally, this means the area around where Market Street crosses with 5th to 9th Streets. If you’re driving into the city, make sure you do not leave any valuables within sight in the car when you park, and only park in a secured garage (vs the street). Car break-ins are common in the city, regardless of the area.

San Francisco Itinerary - Bernal Heights from Mission district

6. iPhone users – Use both Apple Maps and Google Maps! – In any other destination, I typically just use Google Maps and it would suffice. But in San Francisco, being so close to Cupertino where Apple is headquartered, I find that Apple Maps sometimes offer more accuracy and a better experience. I also noticed locals were also using Apple Maps more than Google Maps.

7. Get a data SIM Card – This is a must for every destination, and even more so while you’re in the States. Having data on your phone will allow you to look up directions, book Uber, and reload your transport card easily. You can purchase a global data e-SIM here , which will work in over 60 countries including the US.

8. Wise Card worked extremely well in San Francisco – as well as the rest of the US, really. If you’re an international visitor like myself, definitely get yourself a Wise Debit Card . You’ll save the foreign transaction fee when you use Wise. I never had to use cash when I was in San Francisco or NYC.

I spent 5 days in San Francisco and I feel I could spend more time there. I would say a minimum of 3 full days here is required to really get a feel of the city.

You could perhaps see most of the San Francisco essentials in 2 days if you pack your days in and follow my itinerary , but it would be rushed.

San Francisco Itinerary - Chestnut Street in San Francisco

I visited San Francisco from late May to early June , which I think was the best time of the year. The weather was fantastic on some days – clear blue skies and sunny on the good days, and cloudy on the other days but not too cold. The truth is, there is no way to predict whether the weather will be good or not, but you just never know when “Karl the Fog” decides to descend.

How to get to San Francisco from the airport (SFO)

1. By Uber or Lyft – This is of course the most straightforward way to get into the city, but also the costliest. For comparison, my Uber from SFO to Fisherman’s Wharf was US$ 58 (including tips)

2. By BART – BART is short for Bay Area Rapid Transit. This is probably the best way since there is a BART station at SFO airport itself. It costs around US$ 9.90 to get to the city from SFO, then you can resume your journey with local transport via MUNI once you’re in the city. You can pay your BART rides using Clipper (more on this below).

  • BART Route – Check out the list of BART stations here
  • BART Fares – Check out the BART fare calculator here

3. By Caltrain – This is one of the most popular ways to commute and get to San Francisco. To get to the city from SFO, you’ll want to either get to San Bruno Caltrain station (not to be confused with San Bruno BART station) and take it to San Francisco station for US$ 3.25. Once you’re in SF, you can resume your journey with local transport via MUNI.

  • Caltrain Route – Check out the list of stations and zones here
  • Caltrain Fares – See the list of fares here

San Francisco Itinerary - Hearst Building at Union Square

Getting Around in San Francisco

As I said earlier, San Francisco is a very walkable city, and I truly believe walking is the best way to explore the city. However, there may be some occasions you can’t walk, in which case there are a few ways to get around in San Francisco:

  • Using ride-sharing services like Uber or Lyft – This is one of the best options if you will be traveling in a group of 3-4 people. An Uber ride in the city doesn’t run much. My Uber rides within the city usually cost only US$10-16 before tips.
  • Taking public transport via Muni – Muni is short for The San Francisco Municipal Railway , which is the public transit system of San Francisco. Muni operates a system of bus routes, the Muni Metro light rail system, three historic cable car lines, and two historic streetcar lines. A single ride on Muni public transportation cost US$2.50, and it’s good for 120 minutes of travel. This means you can ride as much as you want for 2 hours once you’ve paid the fare. Another good news – anyone under 19 can ride for free ( view Muni fares here )
  • Historic Cable Car – Yes, taking the cable car is definitely an option ( read more about taking the cable car here )
  • Renting a car – This is not recommended since parking is expensive in the city. There is also a higher likelihood of car break-ins. But if you must rent a car, try to get a car with a California license plate. Tourists (and this includes domestic tourists from out-of-state) tend to get targeted more.

San Francisco Itinerary - Fisherman's Wharf

Using MuniMobile vs. Clipper card in San Francisco and the Bay Area

There are two transport card systems in San Francisco: MuniMobile and Clipper card. MuniMobile is only valid for San Francisco city, while Clipper covers the entire Bay Area, which includes San Francisco.

For those who are only planning to occasionally take public transport (1-2 rides per day), the Clipper card is the most convenient way for single rides as it allows you to pay via your smartphone without any additional apps.

Click here for instructions on how to add your Clipper card to your mobile phone .

However, if you are planning to take a lot of public transport and get on cable cars, you might want to check out MuniMobile because they have visitor passports that will give you unlimited rides on all Muni public transportation including historic streetcars and cable cars. The passes are valid for 1 day (US$13), 3 days (US$31), or 7 days (US$41). This could be worthwhile as the price for a single ride on the cable car is already US$8.00. If you’re only planning to take Muni transports (and no cable cars), they also have a day pass for US$5. View the full list of fares here .

You don’t have to choose between only using MuniMobile or Clipper cards. You could use a mix of both. For example, you could get a 1-day pass on MuniMobile for the days that you’re planning to take the cable car and other transports. On other days when you aren’t taking the cable car anymore, you can use the Clipper card or get the MuniMobile Day Pass.

Taking the Historic Cable Car in San Francisco

Taking the cable car may not be practical for everyday use in San Francisco, but I think this is a cool and novel way to explore the city! You should try it at least once.

Here’s what you need to know about taking the cable car:

San Francisco Itinerary - Powell & Mason Cable Car

Fare – A single, one-way cable car ride costs US$8 and it doesn’t allow you to hop on/off, so as much as possible you’ll want to ride the entire route. If you’re planning on taking the cable car, you might want to look into the visitor passes that are available through MuniMobile , which will allow unlimited rides on the cable car in case you do want to ride it multiple times a day.

Timing – The cable car service starts at 7 AM, but I don’t recommend going THAT early – unless you’re planning to go hiking or walking by the beach – because most other attractions are open only from 9:30 AM onward. I think 9 AM is the perfect time if you’re up for an early start.

San Francisco Itinerary - Historic Cable Car

Routes – Usually, the starting point is from Union Square at Powell St & Market St, and you would likely have to queue for it unless you’re there early.

There are two routes you can take from Union Square to Fisherman’s Wharf:

  • Powell-Hyde – Drops you off near Ghirardelli Square ( Route Map )
  • Powell-Mason – Drops you off near Pier 39 at the Powell/Mason Cable Car Turnaround ( Route Map )

It doesn’t matter which one you take. The routes are pretty similar and endpoints are pretty close together.

Another option is to take the cable car down from Fisherman’s Wharf to Union Square . This is the lesser-popular way, and you might not have to line up to get on the cable car, as opposed to if you take it from Union Square to Fisherman’s Wharf.

San Francisco Itinerary - Historic Cable Car Fisherman's Wharf

Another lesser-popular route is the California Cable car , which takes you from east to west. Find out more about California cable cars here .

Lastly, if you’re interested in how the cable car works and its history in San Francisco, you should make sure to stop by the San Francisco Cable Car Museum . It’s free of charge! This museum gives you an overview of the history of the cable cars in San Francisco, how the cable cars work, as well as a view of the actual cable that runs the cable cars around the city.

Neighborhoods / Districts in San Francisco

San Francisco is not a big city, but each of its districts has its own personality. I’ll expand more on each neighborhood in the itinerary below, but here are a few notable districts you’ll want to know about as a visitor:

Union Square – This is the downtown area of San Francisco. Before the pandemic, this was where most people go to work and shop.

San Francisco Itinerary - Union Square district in San Francisco

SoMa – Short for “South of Market”. It’s an extension of Union Square and where many tech companies are headquartered.

Marina – The area northwest of the city. It’s considered a nice neighborhood, and it’s where some tourist attractions are located, such as the Palace of Fine Arts and Crissy Field. There are also nice neighborhoods and shops on Union Street.

Haight-Ashbury – A super cool and colorful neighborhood, channeling the 1960s hippie culture. I think this was my favorite neighborhood in San Francisco!

Fisherman’s Wharf – A picturesque district. Fisherman’s Wharf is yet another district with plenty of touristy things to do: Pier 39 and Ghirardelli Square to name a few.

Mission District – The Latino central of San Francisco, the Mission District is the most vibrant, colorful, and exciting neighborhood in the city. There is so much to do at Mission that I dedicated one of my itinerary days entirely to Mission , and an entire section just for food at Mission .

Castro – Although the whole of San Francisco is supportive of LGBTQ these days, Castro is where it all started.

Tenderloin – Not everything about the district is bad, but Tenderloin has a seedy reputation. You can definitely still find interesting things to do here, but it’s wise to be aware of what you’re getting into before you go to the Tenderloin district.

I stayed at Kimpton Alton at Fisherman’s Wharf , a new hotel that had just opened in 2021. I booked this hotel because it has great reviews. After 3 nights of staying here, I can definitely corroborate those positive reviews. I loved my stay at Kimpton Alton!

Initially, I was looking at hotels in Union Square since that seems to be where most hotels and shops are. But we decided against it since the group I was traveling with wanted a quiet and safe area.

San Franciscao Itinerary - Kimpton Alton Hotel

The rooms at Kimpton Alton were modern and clean. Each room even came with a record player! Check-in was really fast. They gave us US$10 snack credit for each night we stayed, which could be redeemed for cookies and candies at the snack bar in the lobby. They also had a freeflow wine hour from 5-6 pm every day.

The location of Kimpton Alton Hotel was convenient too. There was a Trader Joe’s within a 5-minute walk distance. The only In-N-Out Burger in the city is also within a 3-minute walk. And of course, there are plenty of tourist attractions nearby. We walked to Ghirardelli Square, Lombard Street, Chinatown, and Coit Tower on our first day in the city.

If Kimpton Alton doesn’t tick the boxes for you, here are other great accommodations in San Francisco that I considered:

  • Chateau Tivoli B&B at Alamo Square – I happened to pass by Chateau Tivoli after visiting the painted ladies nearby, and the hotel caught my eye because of its iconic late-nineteenth-century architecture that can be seen all over San Francisco. Turns out, Chateau Tivoli is a historic residence that has been converted into a small bed and breakfast. I wish I had known about this place because I definitely would have booked here.
  • citizenM Union Square – If you are traveling by yourself or as a couple, you can consider citizenM. The rooms are small, but the location is great. Right at the heart of Union Square with plenty of amenities nearby.
  • The Clancy Autograph Collection at SoMa / Union Square – Located just a little south of Market Street, this hotel is also at the heart of Union Square and close to many shops and amenities. It’s within a block away from SF MoMA.

The San Francisco Itinerary

I’ve created daily itineraries you can do in San Francisco. Please note that you don’t need to do the itinerary in the same order as I’ve outlined below . I’ve simply grouped the activities and attractions that are close to each other so that they can be visited together.

  • Day 3: Mission District and Dolores Park (Pick a sunny day for this)

As a first-timer in San Francisco, this itinerary will cover nearly everything San Francisco is known for. Put your comfortable walking shoes on, because you’ll be walking a lot today – up and down the hilly streets of San Francisco.

1. Take Cable Car to Fisherman’s Wharf (OPTIONAL)

If you’re staying at Union Square, or any other location that isn’t Fisherman’s Wharf, you can start your morning by taking one of San Francisco’s historic Cable Cars. But if you can’t, don’t worry – there are other opportunities to get on the cable car later.

For today, I suggest taking Powell-Mason which will drop you off at Powell/Mason Cable Car Turnaround and closer to Pier 39 and our next destinations. Find out more about how to take the cable car here

San Francisco Itinerary - Powell & Hyde Cable Car turning around at Union Square

2. Breakfast at Boudin

Start your day by having breakfast at Boudin Bakery . Boudin claims to be the inventor of San Francisco Sourdough , and to this day they are still baking their sourdough bread from a gold miner’s sourdough starter! This means, if you’re eating Boudin’s sourdough – you could be tasting something that is over 100 years old.

San Francisco Itinerary - Boudin Bakery

Boudin is also known for New England-style clam chowders served in sourdough bread bowls. Although touristy, I thought the clam chowder was pretty good. And you get to try the sourdough bread with it, so it’s a two-birds-one-stone type of situation!

Boudin is already at Pier 39, so once you’re done with breakfast – head on over to Pier 39. Some notable attractions nearby are:

  • See the famous San Francisco Sea Lions – They are often found lounging about on Pier 39. You can check a live webcam here first if you are visiting and want to see if the sea lions are there.
  • Pearl Factory – where you can see pearls harvested from an oyster
  • Magowan’s Infinite Mirror Maze – A colorful mirror maze, a staple of any American beach carnival attraction. You go in and try to find your way out.
  • Aquarium of the Bay – If you are interested in visiting this aquarium, please pre-buy the ticket online here for a cheaper price. General admission at the door is US$31.75 + Service = US$34.
  • Musée Mécanique – A free museum showcasing antique and coin-operated arcade games

4. Ghirardelli Square

From Pier 39, take a short walk to the west and find Aquatic Cove and Fort Mason . This is a very nice walk that really shows off the beauty of San Francisco, especially on a good day. You’ll be able to see Alcatraz Island from here.

San Francisco Itinerary - Ghirardelli Square

Then, once you’re done, right to the south of it is Ghirardelli Square , where you can learn about the history of chocolate factories in San Francisco and taste their hot chocolate or buy the famous Ghirardelli chocolates.

5. Lombard Street

From Ghirardelli Square, head further south and up the hill to our destination: Lombard Street. I suggest walking through Francisco Park for a more scenic route.

From the park, Lombard Street is just a few minutes up the hill.

Enter from the Hyde Street side, so that you can walk down Lombard Street instead of walking up.

San Francisco Itinerary - Golden Gate Bridge from Francisco Park

Lombard Street is a scenic street that is extremely steep at 27% grade. And because of the steepness, it contains eight switchbacks to allow cars to safely climb up and down the street. Thanks to this design, Lombard is now famous for being “the crooked-est street in the world”. People who live on this street must be really good drivers – I can’t imagine having to park my car in the garage of any of the houses on this street.

San Francisco Itinerary - Lombard Street

You can use the stairs on either side of the street to go down Lombard Street to our next destination.

6. North Beach

From Lombard Street, go east to Columbus Avenue, where you’ll find yourself in North Beach, aka the Little Italy of San Francisco . Here are a few notable attractions you can explore in North Beach:

  • City Lights Bookstore – An independent bookstore, and a MUST visit for book lovers. It was founded in 1953. The bookstore has plenty of books, including an entire section of a poetry room. In 2001, it became one of San Francisco’s Designated Landmarks.

San Francisco Itinerary - City Lights Books

  • The Beat Museum – If you are a fan of the Beat Generation in the 1950s, especially the works of Jack Kerouac, you’ll want to check out this museum. Admission is only US$8.
  • Graffeo Coffee Roasting Co – A famous coffee roaster. Take note they don’t serve coffee, only beans
  • Sam’s Pizza & Burgers – This would be a great option for late lunch on this day. This place serves one of late Anthony Bourdain’s favorite burgers, which he says was one of his “top three in the world”. But take note, they are only open from 1 PM (Sun-Thu) or 2 PM (Fri-Sat).

San Francisco Itinerary - Panamericana building from the San Francisco North Beach district

7. Coit Towers

From North Beach, head to Coit Tower . Coit Tower is an old tower built in 1933 on Telegraph Hill. From the outside of the tower, you can stop and admire the view of Bay Bridge and Treasure Island from up there.

San Francisco Itinerary - COIT Tower

There are beautiful murals in the lobby and staircase of the tower up to the 2nd floor, which was painted in 1934 and depicts scenes from California during the great depression era.

San Francisco Itinerary - COIT Tower

At the top of the tower, it gives you a cool 360 view of San Francisco city. Take note though, when we visited, the old elevator was closed so we had to take the stairs all the way up to the 13th floor.

There is a $10 admission for non-SF residents to go up, but I think it’s worth it. Although it’s only 13 stories high, it’s located on top of a hill so you truly get a non-blocked view of the area.

San Francisco Itinerary - COIT Tower

8. Choose your own adventure: Exploratorium, San Francisco Cable Car Museum, or In-N-Out Dinner

Depending on when you’re done with your Coit Tower, you could explore the following activities near the area:

  • Exploratorium – Science and Technology Museum. Closes at 5 pm, but re-opens at night time 6-10 PM on Thursdays, and fully closed on Mondays. Buy your tickets here .
  • San Francisco Bay Sunset Cruise – A 1.5-hour cruise around the bay, where you’ll be able to see Alcatraz, Golden Gate Bridge, and the Bay Bridge.
  • San Francisco Cable Car Museum – Free Admission. This museum gives you an overview of the history of the cable cars in San Francisco, how the cable cars work, as well as a view of the actual cable that runs the cable cars. The museum closes at 4 PM and is fully closed on Mondays. Highly recommend!
  • In-N-Out for dinner – Or, if you need some rest you could simply head back to Fisherman’s Wharf for In-N-Out Dinner.
  • Take a look at the list of things to do in San Francisco or where to eat in San Francisco for more ideas

It’s not enough to see San Francisco in just one day, so let’s continue on to our second day of San Francisco essentials.

If you didn’t get the chance to take the Cable Car before, now is another chance.

For this day, I recommend taking the Powell-Hyde as it drops us closer to our destinations for the day. You will be dropped off at Powell & Hyde Cable Car Turnabout . Learn more about how to take the cable car here .

2. Fort Mason

From there, continue northwest to Aquatic Park Pier and walk through Fort Mason. You can then continue walking west towards the Palace of Fine Arts, stopping by The Wave Organ if you have time.

3. Palace of Fine Arts

You really can’t miss the Palace of Fine Arts. Once you get there – you’ll know. It’s a grand structure, built in the ancient Roman style, located in the Marina district of San Francisco. Palace of Fine Arts is free to visit, though it’s possible that certain areas might be booked for private events or weddings.

San Francisco Itinerary - Palace of Fine Arts

4. Crissy Field

From the Palace of Fine Arts, Crissy Field is just a very short walk north. You can see the Golden Gate Bridge from here, as well as the Alcatraz island. There is a nice and easy trail you can follow for a waterfront walk.

San Francisco Itinerary - Golden Gate Bridge from Crissy Fields

5. See the Golden Gate Bridge up close

The Golden Gate Bridge needs no introduction – it is, without a doubt, the most recognized symbol of San Francisco. The bridge connects the San Francisco peninsula to Marin County in the north. Unlike what the name implies, the bridge is actually a very vivid reddish-orange or vermillion in color, which makes it very photogenic.

There are a few popular ways to enjoy the Golden Gate Bridge and its surrounding area:

  • First, the most obvious one – you can call an Uber to visit the viewpoints. Take note there is a toll to cross the Golden Gate Bridge, which will be US$9.40 one way. This will be added to your Uber fare.
  • Second, you can walk across the Golden Gate Bridge. There is a dedicated area for pedestrians. This will take about 35-40 minutes one way. This would be a fairly easy walk, but it could be cold and windy on the bridge if the weather is not cooperating. Make sure you’re properly dressed for all kinds of weather.
  • Third, you can also rent a bicycle and cycle across in 25 minutes per way. The Golden Gate Bridge is part of a popular biking trail. Rent your bicycle here
  • Lastly, you could take a San Francisco Bay Sunset Cruise which is a 1.5-hour cruise around the bay, where you’ll be able to see Alcatraz, Golden Gate Bridge, and the Bay Bridge.

Lookout / Viewpoints to see the Golden Gate Bridge

Here are a few popular lookout points:

Golden Gate Overlook – This is conveniently located on the San Francisco peninsula, and it’s ideal if you just want to see the bridge and not actually cross the bridge.

Battery Spencer – This is probably the most famous viewpoint for Golden Gate Bridge. Take note to get to this point by car, you actually need to circle around the entire hill on Marin Headlands. So if you’re taking Uber, you can ask to be dropped off at Headlands parking then do a short walk up yourself.

San Francisco Itinerary - Golden Gate Bridge from Battery Spencer

The view on the other side towards the north is pretty nice as well!

San Francisco Itinerary - Richardson Bay from Battery Spencer

Dana Bowers Rest Area & Vista Point – This is a rest area located just at the foot of the Golden Gate Bridge in Marin County. It is very close to Battery Spencer, so you could probably visit these two viewpoints together.

San Francisco Itinerary - Golden Gate Bridge from Dana Bowers Rest Area & Vista Point

Kirby Cove – This is also located near Battery Spencer but requires a bit of walking to reach the cove. Make sure you wear the right type of shoes for hiking.

By the way, when you’re done with the Golden Gate Bridge, this might be a good time to visit the popular Arsicault Bakery for its famous croissant. It’s located in the Richmond district, just a little south of the Golden Gate Bridge.

6. Explore a neighborhood: Haight-Ashbury

Once you are done with Golden Gate Bridge, it’s time to explore a neighborhood in San Francisco! You could choose any neighborhood , but I suggest visiting Haight-Ashbury due to its proximity to the viewpoints of the Golden Gate Bridge. Although it’s not very big, this area is my favorite neighborhood in San Francisco.

San Francisco Itinerary - Haight-Ashbury

To start, get dropped off at the Haight Ashbury Painted Ladies , then walk down Haight Street towards the west and go where your heart takes you. There are plenty of shops and restaurants to check out in this area!

Notable landmarks in Haight-Ashbury:

  • Haight Ashbury Painted Ladies
  • Jimmi Hendrix House
  • That’s So Raven House

San Francisco Itinerary - Love on Haight at Haight-Ashbury

Stores and brands to visit on Haight Street:

  • Love on Haight – A colorful, hippie store selling tie-dye shirts and other rainbow paraphernalia
  • San Franpsycho – A cool local apparel focusing on comfortable wear
  • Decades Of Fashion – A vintage shop that has clothes from every decade
  • Amoeba Music – The world’s largest independent record store
  • Wasteland – Vintage shopping
  • Borderlands Books

Food and Coffee Recommendations on Haight Street:

  • Mellow Coffee
  • Flywheel Coffee Roasters
  • VeganBurg San Francisco
  • Slice House Haight Street

7. Golden Gate Park

Right at the end of Haight Street is Golden Gate Park – a large 1,017 acres park in the middle of the city. The concept of a large park in the middle of the city is similar to Central Park in NYC , and they both even have that similar rectangular shape, but Golden Gate Park is bigger. It is about 20% larger than Central Park. A walk from one end to another is about 3 miles or 5 km, which would take an average person about an hour without stopping.

There are a few landmarks you can check out at the Golden Gate Park:

  • de Young Museum
  • California Academy of Sciences
  • Japanese Tea Garden – Tickets required
  • San Francisco Botanical Garden – Tickets required, but free before 9AM

You can also go out of the park a bit and a few blocks down south, and see the 16th Avenue Tiled Steps for a nice view of the city.

At the end of the park is Ocean Beach , which faces the Pacific Ocean. When it’s foggy, look out for a phenomenon called the marine layer , which often occurs in San Francisco due to the climate in the area.

8. Choose your own adventure: Dinner at Marina or Alcatraz at night

  • Alcatraz at night – If you still have some energy, book an Alcatraz at night tour. I have heard it’s different than visiting Alcatraz during the day.
  • Dinner at the Marina – You can choose to go back to the Marina and have a nice dinner. I recommend checking out Terzo or Kaiyo on Union Street ( more details below )

Do this on a sunny day: Pick a good day to do this itinerary, because you’ll want to enjoy Dolores Park when the sun is out! ☀️

1. Walk around Mission District

Exploring and walking around Mission District is a good way to spend the entire afternoon. There are plenty of good food, cute little shops, and generally just a great area to hang out.

San Francisco Itinerary - Walking along Mission Street in Mission District

If you walk down Mission Street , you might see an impromptu live band, or you might see unauthorized street vendors selling random knick-knacks. It is said that the goods sold by these vendors are actually shoplifted from retail stores. For a “nicer” walk, you can walk down Valencia Street , just one block east of Mission. The street is lined up with trendy boutique shops and nice eateries.

San Francisco Itinerary - Murals and colorful buildings in Mission District

Where to eat in Mission

  • Mexican food – I have so many recommendations for Mexican food at Mission that I had to write a separate section for Mission in the “ Where to eat in San Francisco ” section below

Where to get sweets and dessert in Mission

  • Tartine Bakery
  • Bi-Rite Creamery
  • Salt & Straw
  • Dandelion Chocolate

San Francisco Itinerary - Murals at Mission District

Stores to check out in Mission

  • Gravel & Gold
  • Needles & Pens
  • Jenny Lemons
  • Luz De Luna

2. Picnic at Mission Dolores Park

Dolores Park is a large green park just between Mission and Castro districts. Before coming to Dolores Park, you can stop by Tartine Bakery or Bi-Rite Creamery , just across the street from the park, so that you can have some snacks while picnic-ing at the park. There is a brewery near the park called Woods Cervecería where you can get some craft beers.

San Francisco Itinerary - Dolores Park

You can almost guarantee that Dolores Park will be packed when it’s sunny. San Franciscans will be gathering here with friends, family, and pets for a large picnic, couples will be hanging out with each other on a small picnic blanket, or someone would be reading or listening to a podcast by themselves. Basically, it’s a park for people-watching.

San Francisco Itinerary - Dolores Park

Just a few blocks east of Dolores Park is the Castro district, simply referred to as “the Castro”. You might have noticed that the entire San Francisco city is LGBTQ-friendly, but you can say Castro is where it all started.

A few places you might want to stop by while you’re in Castro:

  • GLBT Historical Society Museum
  • Rainbow stripes on 18th Street & Castro Street
  • Cliff’s Variety
  • ZGO Perfumery

4. Painted Ladies

After, you can head up to Alamo Square, where you can find the Painted Ladies on its western side. Painted Ladies are a row of brightly colored, well-preserved Victorian houses. They have been featured in many movies and TV shows, most notably the house featured on the opening credit of “Full House”, the popular 90s TV show.

San Francisco Itinerary - Painted Ladies at Alamo Square

4. Choose your own adventure: Sunset Cruise or Alcatraz at night

  • San Francisco Bay Sunset Cruise – A 1.5 hours cruise around the bay, where you’ll be able to see Alcatraz, Golden Gate Bridge, and the Bay Bridge.
  • Alcatraz at night – If you still have some energy, book an Alcatraz at night tour! I have heard it’s different than visiting Alcatraz during the day.

Day 4: Things to do in San Francisco

Now that you’ve completed most things I consider San Francisco essentials, you can decide what you want to do today. Here I will list out cool things to do in San Francisco that I either couldn’t slot into the daily itineraries, or things that I have included as optional in the itinerary that you might have missed on the previous days.

Here are a few recommendations on things to do in San Francisco:

  • SF MOMA – San Francisco Museum of Modern Arts. The museum has 6-levels worth of exhibitions . One of its permanent exhibits is the Oculus Bridge by Olafur Eliasson on the fifth floor of the museum, which you cannot miss. And no joke, on the ground floor, this museum has one of the best gift stores ever. I personally think it’s even better than the MoMa in NYC. Pre-buy tickets to SF MOMA here .

San Francisco Itinerary - SF MOMA Oculus Bridge

  • Baseball Games – The city has its own professional baseball team called the San Francisco Giants. Watching a baseball game is one of those quintessentially American experiences, so definitely try to catch a game while you’re here. You can buy the Giants game tickets here if they happen to be playing a home game while you’re in town.
  • Exploratorium – Exploratorium is a Science and Technology Museum. They usually close at 5 pm, but re-open at night time 6-10 PM on Thursdays, and are fully closed on Mondays. Set aside 3-4 hours to explore this museum. Buy your tickets here .
  • Alcatraz Island and San Francisco Bay Cruise – Buy tickets here , which will include the ferry and ticket that allows you to visit the island
  • Alcatraz at night – If you can, try to go for Alcatraz at night tour! I have heard it’s different than visiting Alcatraz during the day.

San Francisco Itinerary - Alcatraz from Crissy Field

  • Beat Museum – If you are a fan of the beat generation in the 1950s, especially the works of Jack Kerouac, you’ll want to check out this museum. Admission is only US$8
  • Lands End – A hiking trail at the northwestern corner of San Francisco. The trails are convenient to get to from the city, and it is quite rewarding with really nice views.
  • Check out any notable events in SF – there are cool events happening in SF all year round. You can see a non-exhaustive list of it here .
  • SF Neighborhoods – Last but not least, visit any SF Neighborhoods you didn’t get to visit

Day 5 onward: Excursions and Day trips from San Francisco

The Bay Area is known for its proximity to magnificent nature. While you’re here definitely take advantage and do excursions outside of the city.

  • 3-day camping at Yosemite – I REALLY wanted to do this camping tour, but couldn’t due to time constraints. A friend of mine booked this specific tour and raved about it. They provide everything you need – food, transport, and camping equipment. All you need to do is show up with your belongings! The tours only start twice a week, so make sure it works with your schedule.
  • Napa Valley and Sonoma Wine Country Day Trip – California is known for its wine, so while you’re here, you definitely want to visit the wineries that made the place famous.
  • Half Moon Bay – I went to Half Moon Bay for a day trip with my work colleagues. The beach here is beautiful!
  • Monterey and Carmel

While in San Francisco, you won’t be short of good food to eat. I have so many recommendations I had to divide the list into categories. Enjoy!

1. Chocolate and Sweets

San Francisco is known for its chocolate factories, so while you’re here, you must visit some of the local chocolatiers:

  • Ghirardelli Chocolate in Fisherman’s Wharf – The Ghirardelli name should not be a stranger to most people. The Ghirardelli Square is a tourist attraction with restaurants and cafes, but it used to house the Ghirardelli Chocolate Factory. You can still purchase some Ghirardelli Chocolates and squares to take home or try their famous hot chocolate drinks.
  • Dandelion Chocolate – There are multiple locations of Dandelion Chocolate across the city, but if you want to see the factory you’d want to head to their 16th Street location. You will need to book ahead for the factory tour . We couldn’t find any availabilities! If you’re only keen to try chocolate and hot chocolate drink, you can head to the branch at Mission.
  • See’s Candies – See’s Candies was originally from Southern California, but you can find a few outlets in San Francisco. I recommend their Peanut Brittle and Toffee-ettes.
  • Recchiuti Confections at the Ferry Building in Embarcadero – I had this place bookmarked for a long time, but didn’t manage to visit on this trip.

2. Mexican food in Mission District

You can’t go to California and not eat Mexican food. On our second day in San Francisco, a friend of mine brought us on a “taco tour” across Mission District and I got to try a few places (Thank you, Michael Paravati). Here are my favorites and other notable eats in Mission:

  • Tacos el Patron in Mission District – The place didn’t look as authentic compared to some of the taco places we went to in Mission, but Tacos el Patron was delicious. They are known for their Birria tacos, which is a crispy tacos loaded with cheese and beef from a stew, but I’ve pretty much tried all of their tacos and they’re all good. My personal favorite is the lengua taco, which is beef tongue. Even the free chips and salsa they give was probably one of the best I’ve had in a while. Just so simple yet delicious, and the salsa was fresh.
  • Senor Sisig in Mission District – The Filipino-Mexican fusion I never knew I needed in my life. I only tried their signature Senor Sisig Burrito, but I still dream about it. That combination of adobo garlic rice with pico de gallo and cilantro cream was heavenly. They also had Ube Horchata, which was an interesting take on the traditional Mexican drink.
  • La Taqueria – Just like their name, their foods are no frills. Just some really good tacos and burritos. I had the carnitas (pulled pork) taco here and it was delicious.
  • La Cumbre Taqueria – The birthplace of Mission-style Burritos.

San Francisco Itinerary - Senor Sisig Burrito

3. Bakeries

Did you know that Sourdough bread was said to be invented in San Francisco during the Gold Rush in 1849? Some say the taste of San Francisco Sourdough cannot be replicated, due to the yeast produced by the bacteria that thrived in the foggy conditions in the city.

  • Boudin in Fisherman’s Wharf – Boudin claims to be the inventor of San Francisco Sourdough, and to this day still baking sourdough bread from a gold miner’s sourdough starter. They’re also known for their New England-style clam chowders served in sourdough bread bowls. Although a bit touristy, I thought the clam chowder was pretty good, and you get to try the sourdough bread with it.
  • Tartine Bakery in Mission District – We saw this bakery featured on “Somebody Feed Phil”, the Netflix show, and we had to visit. I tried the Pain au Chocolat, but I think their Banana cream tart was the star.
  • Arsicault Bakery in Richmond – Famous for their croissant, especially the almond croissant. Unfortunately, I never made it to this neighborhood, but I heard there are snaking queues for their croissant, especially on weekend mornings.

San Francisco Itinerary - Breakfast at Boudin

4. General Food Recommendations in San Francisco

  • In-N-Out Burger in Fisherman’s Wharf – You haven’t been to California if you haven’t been to In-N-Out. Even though In-N-Out was originally from Southern California , you can find a few locations in Northern California too. There is only one In-N-Out in San Francisco, and it’s located in Fisherman’s Wharf. I recommend getting their Double-double with a side of animal-style fries.
  • Deli Board in SoMa – I did not get to visit this place, but I bookmarked it after seeing some rave reviews for their sandwiches on Reddit.
  • The Bird in SoMa – Great fried chicken burger with loaded tater tots and curly fries!
  • Sam’s Pizza & Burgers – One of Anthony Bourdain’s favorite burgers, which he says was one of his “top three in the world”. They are only open from 1 PM (Sun-Thu) or 2 PM (Fri-Sat).

San Francisco Itinerary - In-N-Out Burgers

5. Just Some Nice Restaurants

Looking for a nice restaurant to wine and dine with a group of friends? These restaurants will not disappoint:

  • Terzo in Union Street – Mediterranian restaurant with a nice ambiance and really good service. They seem to change their menu around a little, but I enjoyed the Fava Beans flatbread, skirt steak, hummus, and roasted beets. Take note, they only accept cash or credit card that can be swiped. They cannot do contactless payments.
  • Kaiyo in Union Street – I really wish I could have tried this place, but they did not have any table for us on the night that we wanted to have dinner in the city 🥲. It’s a Japanese-Peruvian fusion restaurant.
  • Abacá in Fisherman’s Wharf – This is a restaurant below our hotel Kimpton Alton. It is a contemporary Filipino-American restaurant, serving Filipino-inspired dishes like Wagyu Tapsilog, Bibingka pancakes, and Ube Mousse. I loved the Wagyu Tapsilog – the garlic fried rice was 👌🏻👌🏻👌🏻
  • Prubechu in Mission District – A trendy space in Mission service food from Guam. This comes highly recommended by a friend of mine, but it’s yet another restaurant that I missed due to our packed schedule in the city 🥲
  • Fable in Castro

San Francisco Itinerary - Abaca at Fisherman's Wharf

6. Good Coffee

  • Coffee Movement in Chinatown or Richmond – I was traveling with a bunch of coffee connoisseurs and this place was a hit with them. The Dark cocoa cappuccino was tasty. And as an added benefit, the Chinatown location is only steps away from the San Francisco Cable Car Museum.
  • Blue Bottle Coffee – A famous coffee roaster originally from Oakland, the city across the Bay Bridge from San Francisco. There are multiple locations in the city, but the most convenient one is probably the Union Square branch.
  • Graffeo Coffee Roasting Co – A famous coffee roaster at North Beach. Take note they don’t serve coffee, only roasted beans.
  • Flywheel Coffee in Haight-Ashbury
  • Ritual Coffee Roaster

7. Ice Cream!

  • Salt & Straw (Multiple locations in the city) – Salt & Straw is a popular ice cream store from Portland. They rotate their flavors every month, but also have a few permanent ones. My favorite permanent flavor was peach and blue cheese, an unlikely duo in my mind.
  • Bi-rite Creamery in Mission District – Some say this is the best ice cream in San Francisco. Their Ritual Coffee Toffee was indeed very delicious.

Where to Shop in and Around San Francisco

Shopping isn’t for everyone, but I feel whenever you’re in the US, you got to experience shopping here. Their customer-first attitude makes shopping such a delightful experience. There is also way more variety than other places in the world.

San Francisco Itinerary - Chalo at Westfield San Francisco

Just make sure to watch out for the CA sales tax! In California, you’re subjected to an 8.5% sales tax every time you make a purchase. This sales tax is usually not included in the stated price and will be charged upon payment.

  • Groceries – I absolutely love going grocery shopping whenever I travel. It makes me feel like I’m a local. But grocery shopping in the US is definitely on another level. There are plenty of varieties and the shelves are well stocked. My favorite stores to visit in the US are Trader Joe’s and Whole Foods .
  • San Franpsycho – Good quality and comfortable clothing. The brand is also known for its involvement in the local community.
  • Everlane – I’ve always loved Everlane for many years, and they are headquartered in San Francisco. They don’t have many physical stores, but there is one in San Francisco in the mission district.
  • Vuori – The Lululemon competitor, headquartered in San Diego. They’re famous for their super soft and comfortable athleisure apparel – especially jogger pants and hoodies.
  • Old Navy – Great for kids’ clothes. Especially when they’re having their seasonal sales. I got so many shirts and shorts for my toddler for US$5 each, I practically bought his entire wardrobe for the next two years.
  • Chalo – Super cute SF-themed store at Westfield in San Francisco. I bought myself some of their goodies when I was there. Unfortunately, Westfield might be closing down soon, but Chalo is also available at SFO at gates E .
  • Target – This is not an SF-specific store, but it is a must-visit every time I’m in the US. Target is a department store carrying quality goods that are easy on the wallet.
  • Gilroy Premium Outlets – If you’re really serious about shopping, premium outlets are where you want to be. They usually carry current styles at discounted prices, not just items no one wanted from the previous season. It is really far from San Francisco though, about 1 hour+ drive south. Check out the brands at Gilroy .
  • Stanford Shopping Center – This is probably the most beautiful mall I’ve been to. They had all the popular American brands you can think of. My only gripe was that everything was closed by 7 pm, which didn’t give us much time to shop after work.

Notable Events in San Francisco

There are many exciting events happening around San Francisco all year round, but here are a few that I think are the most notable:

  • Chinese New Year Parade & Festival (February) – Chinese immigrants are a core part of what makes San Francisco what it is today. So, it is not surprising that the Chinese New Year parade is a big thing here. Chinese New Year follows the lunar calendar and usually, it is at the end of January or early February.
  • Bay to Breakers (May) – An annual 12km running event, in which many participants will do so while wearing costumes. Usually, it happens on the third Sunday of May.
  • San Francisco Pride (June) – Usually, this happens on the last weekend in June. Please check the SF Pride website for the definitive date.
  • Outside Lands Music & Arts Festival (August) – One of the most famous indie music festivals in the country, usually taking place in early August.

Okay, that might have been one of the longest posts I’ve ever written on this blog. I hope you can see that I truly love my time in this city. And, I hope this helped your visit and I hope it gets you excited about visiting San Francisco.

As usual, please feel free to leave a comment if you have any questions or comments. Until next time! 👋🏻

  • April 19, 2024

Your detailed itinerary and recommendations were incredibly helpful in planning my own trip to San Francisco.

  • April 11, 2024

Wow….You did a great job covering San Fransisco, one of my favourite cities. I just moved from the Napa Valley area to South Carolina. My mom grew up in the San Fransisco area so we went there a lot. They have a great aquarium and the Presidio by the Golden Gate is serene and picturesque. We often rode the ferry from Sausilito to the Ferry building on Pier 41 in San Fransisco. Then spend the day in San Fransisco and ride the ferry back to Sausalito. That way you escape some of the Bay area traffic and it’s a fun ride. Loved your post.

  • March 7, 2024

This is useful information. Thank you for sharing this great knowledge.

  • February 1, 2024

Thank you for this comprehensive San Francisco travel guide! Your itinerary strikes the perfect balance between must-see landmarks and local experiences. As a first-time visitor, your insights are invaluable. Your blog has become my go-to resource for planning an unforgettable trip to the city by the bay

  • January 18, 2024

This article is a goldmine for anyone curious about San Francisco living! The insights on day-to-day realities provide a genuine perspective. From the iconic landmarks to the unique challenges, it’s a comprehensive guide. I appreciate the honesty about the cost of living and the vibrant cultural scene.

  • November 16, 2023

Great guide, found helpful. Thanks for sharing!

  • November 9, 2023

I just moved to San Francisco for work! It’s my first time in the city, so this guide is super helpful for me! My apartment is getting the carpets cleaned, so I think the first thing on my list will be to go get some food at The Bird in SoMa! Thanks for this great guide!

  • August 31, 2023

I’m so excited to visit San Francisco! This itinerary and travel guide is perfect for first-time visitors.

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PlanetWare.com

23 Top-Rated Tourist Attractions in San Francisco

Written by Lisa Alexander and Lana Law Updated Dec 25, 2023 We may earn a commission from affiliate links ( )

Set along the ocean, with rolling hills and the iconic Golden Gate Bridge, San Francisco is one of the most beautiful cities in the United States and the jewel of Northern California. The city is full of history, great neighborhoods, parks , beaches , museums, entertainment options, and an astounding variety of restaurants.

Some of the most famous attractions are Alcatraz Island and Fisherman's Wharf, but the sightseeing possibilities here are extensive. San Francisco's Chinatown is the largest of its kind in North America and definitely worth visiting. For an exciting experience, hop on one of the historic cable cars and tour the city.

Discover more things to do with our list of the top tourist attractions in San Francisco.

1. Golden Gate Bridge

2. alcatraz island, 3. fisherman's wharf, 4. ride the cable cars, 5. golden gate park, 6. chinatown, 7. legion of honor fine arts museum of san francisco, 8. palace of fine arts, 9. california academy of sciences, 10. san francisco museum of modern art, 11. de young fine arts museum of san francisco, 12. twin peaks, 13. asian art museum, 14. exploratorium, 15. golden gate national recreation area, 16. oracle park, 17. day trip to napa valley, 18. hike and picnic on angel island state park, 19. ghirardelli square, 20. high tea at a historic hotel, 21. walt disney family museum, 22. muir woods national monument, 23. coit tower, where to stay in san francisco for sightseeing, tips and tours: how to make the most of your visit to san francisco, san francisco, ca - climate chart.

Golden Gate Bridge

The Golden Gate Bridge appears even more beautiful and impressive in real life than it looks in photos. It is the most photographed site in the city, with the orange structure backed by blue water, or in many cases, peaking through a dense layer of coastal fog. At night, the flood-lit structure is equally striking.

Connecting San Francisco with Marin County and other districts further north, the Golden Gate Bridge was, at one time, designated the greatest man-made sight in the United States by the U.S. Travel Service. Opened on May 28th, 1937, the bridge took four years to build and at the time of its completion, was the longest suspension bridge in the world, measuring approximately two miles in length.

If you want to drive over the Golden Gate Bridge, the road is US Hwy 101 , or SR 1. On the east side of the bridge, a sidewalk is open to pedestrians. Bicycle access is allowed on both sides of the bridge.

The walk across the bridge begins at the Golden Gate Bridge Welcome Center (near the Presidio GO shuttle bus drop-off point) and ends in Marin County with a panoramic viewpoint of San Francisco's cityscape.

Many locals enjoy biking across the bridge to the nearby waterfront town of Sausalito .

For a great view of the bridge, or for anyone interested in photographing the bridge, there are a number of ideal vantage points. From the San Francisco side, Nob Hill , an area known for its posh old mansions, offers some beautiful views over the bridge.

On the opposite side of the bridge, in Marin County, the Golden Gate National Recreation Area is another good place to visit. Also, if you take a tour of Alcatraz Island, you will enjoy completely open views of the Golden Gate Bridge from the boat and island.

Alcatraz Island

The former federal penitentiary, located on Alcatraz Island in San Francisco Bay, was one of America's most infamous prisons. It operated for almost thirty years, closing in 1963 and re-opening as a tourist attraction in 1973.

Some of America's most well-known criminals were incarcerated here, including Al Capone, "Machine-Gun" Kelly, and the "Birdman," who would later form the basis for the fictional movie The Birdman of Alcatraz .

In the course of its 30-year existence, the penitentiary received a total of 1,576 convicts. There were never more than 250 at any one time, even though therewere 450 cells measuring about 10ft by 4ft. At times the number of guards and staff was greater than the number of convicts. Alcatraz Island is also home to migrating birds.

You can visit Alcatraz on a guided tour (which includes round-trip ferry transportation from Pier 33). Choose from a daytime tour or an evening tour.

At the Alcatraz prison site, you are provided with an exceptional audio recording that offers a glimpse into life in the cellhouse, rather than just a historical list of the facts. The narration is even voiced by former inmates and guards of Alcatraz.

If you have just one day to explore San Francisco, try a combined Alcatraz and San Francisco City Tour which covers Fisherman's Wharf, Chinatown, and the Golden Gate Bridge. Alcatraz regularly sells out, so booking in advance is strongly advised.

Fisherman's Wharf

Locals call it a tourist trap, but visitors can't seem to resist. Fisherman's Wharf ranks as one of San Francisco's most popular tourist spots. The picturesque waterfront scenery and old-fashioned Italian fishing boats ( feluccas ), not to mention the fresh-caught Dungeness crab, make quite an impression!

Originally the "Little Italy" district of San Francisco, Fisherman's Wharf is known for its shops, restaurants, and spectacular setting. Italian immigrants began to arrive in San Francisco in the 1860s and brought the waterfront to life with seafood commerce.

Some of the best seafood is served in the bay-view dining room of Scoma's restaurant. It's a great place for a gourmet dining experience. Or you could sample the local specialty of seafood stew at Cioppino's Restaurant just steps away from the waterfront.

Pier 39 is a hub of activity at Fisherman's Wharf. Be sure to go for a stroll here and check out the dozens of boutiques and eateries. The shops are very touristy (T-shirts, souvenirs, pretzels, chocolate-chip cookies), but the seafood restaurants give you a true taste of the city. You can also find authentic local sourdough bread at Boudin Bakery .

Tourists are not the only crowds you'll encounter at Pier 39. Local sea lions love this waterfront spot and are often found lounging on the Pier 39 docks. There's a viewing area where you can check them out. It's easy to find. You'll hear the sea lions barking from quite a distance!

From Pier 39, you can take a sightseeing cruise for spectacular views of the San Francisco Bay. You might also want to organize a fishing charter boat trip or hop on a whale-watching tour.

Some of the main attractions of Fisherman's Wharf are Madame Tussauds Wax Museum , the Musée Mécanique , Ripley's Believe it or Not! , and Ghirardelli Square . Restored 19th- and 20th-century ships line the waterfront at the Hyde Street Pier , which is now the San Francisco Maritime National Historical Park .

San Francisco Fisherman's Wharf - Layout map

  • Fisherman's Wharf
  • Ghirardelli Square
  • The Cannery
  • National Maritme Museum
  • Maritime State Historic Park
  • USS Pampanito
  • Art Institute
  • Telegraph Hill
  • Coit Memorial Tower
  • St Peters and Paul

Cable Cars

Cable cars were introduced in 1873 to spare the horses from the city's grueling hills. Today, the few remaining cable cars are mainly a tourist attraction rather than a mode of transportation for local residents. Since 1964, these tram-like vehicles have had the unique distinction of being the only public transport system to be declared a National Historic Landmark .

Riding a cable car is an unforgettable tourist experience in San Francisco. It's an exhilarating way to take in the scenery. If you're standing on the open-air deck of a cable car, you'll feel the wind on your face. Anywhere you sit on a cable car, the noise of the brakes will surprise you.

Three sets of brakes are required to stop a cable car: A red lever operates the main brakes, a foot pedal controls the front brakes, and a really loud crank puts the rear brakes in action.

The Powell-Mason and Powell-Hyde are the most scenic routes. These cable car lines will get you to tourist attractions such as Fisherman's Wharf , Ghirardelli Square , the Ferry Building , Nob Hill , and Lombard Street . The California line runs through the Financial District, Chinatown, and Nob Hill.

You can wait for a Powell-Mason or Powell-Hyde cable car at the cable car turntable (departure point), either at Powell & Market Street near Union Square or on Hyde Street near Aquatic Park, Ghirardelli Square, and Fisherman's Wharf. You can catch the California cable car at the Market & Drumm turntable in the Financial District.

Alternatively, you can hop on a cable car at any of the stops. Tickets can be purchased onboard the cable car.

If you are planning on more than a couple of rides or are going to be sightseeing for a few days, consider buying a pass.

Author's Tip: The Powell & Market and California Street cable car turntables (departure points) are in downtown San Francisco, in areas that could be described as gritty. You should be aware of your surroundings and watch your wallet/purse while in these areas.

You may want to avoid taking public transportation if you are going to the Powell & Market turntable. Some consider the Powell Street BART station to be San Francisco's worst example of a station (in a close tie with the Civic Center station). The Embarcadero BART station, near the Market & Drumm turntable, is cleaner and less gritty.

Official site: http://www.sfcablecar.com/

Golden Gate Park

Golden Gate Park, home to gardens and museums, is a fabulous green space in the heart of San Francisco. Before development began in 1871, this was an area of arid dunes.

Today, the park has a network of walking trails and cycling paths, more than 5,000 different kinds of plants and dozens of species of trees, several lakes, bridle paths, and a buffalo paddock.

The main attractions include the de Young Fine Arts Museum, the California Academy of Sciences which houses a planetarium, rainforest, and the Steinhart Aquarium, the Japanese Tea Garden , and the San Francisco Botanical Garden .

Japanese Tea Garden

Other favorite spots include Stow Lake where you can enjoy boating and picnics, the Conservatory of Flowers which dates to the Victorian era, and the Koret Children's Quarter which has an old-fashioned Herschell-Spillman carousel.

You could easily spend a couple of hours at Golden Gate Park or visit several times over a couple of days. The park is too large to cover it all on foot. If you want to see all of the highlights of Golden Gate Park, you will need a car or a bicycle to get around.

Bike rentals are available, and this can be a good way to explore the park, rather than trying to do everything on foot. Parkwide Bike Rentals offers bicycle rentals at two locations in Golden Gate Park (near the Music Concourse and at the corner of Stanyan & Haight streets); the bicycles are rented out for a full day of use. The company also leads guided bike tours.

Alternatively, try an organized 2.5-hour Segway Tour with a local guide, and hit all the major highlights.

Chinatown

You may have been to Chinatown in other cities, but San Francisco's Chinatown is a whole other realm. It is both the largest and oldest Chinatown in North America. Almost completely destroyed in the 1906 earthquake, Chinatown was rebuilt entirely in the Chinese style and was soon even more attractive than before the disaster.

Chinatown gives you a glimpse of Chinese immigrant culture in San Francisco, an important part of the local heritage. In this compact area (San Francisco's most densely populated neighborhood), you'll find traditional green tile-roofed buildings filled with small businesses, restaurants, dim sum places, houses of worship, herbal shops, tea houses, and boutiques that sell jade jewels, antiques, and souvenirs.

For delicious and authentic Chinese cuisine, try the award-winning Z & Y Restaurant (655 Jackson Street). This Michelin Bib Gourmand -rated restaurant has served two Chinese presidents and several Foreign Ministers as well as other distinguished guests (such as President Obama).

If you are traveling through San Francisco during an important Chinese holiday or event, you can expect to see an elaborate celebration. Chinese New Year celebrations are often considered the best in North America. The main street in Chinatown for tourists is Grant Avenue , with the Chinatown Gateway at Grant Avenue and Bush Street.

San Francisco City Guides offers guided walking tours of Chinatown led by knowledgeable locals, free of charge (donations recommended). The Chinatown tour takes you beyond the main street into the neighborhood's hidden alleyways, to visit a Taoist temple, a fortune cookie factory, and a park where you'll see Chinatown residents practicing tai chi and playing chess outside.

If you don't mind a little exercise, you can do your own walking tour beginning in Chinatown with the help of our San Francisco Walking Tour .

Legion of Honor

Discover an exquisite fine arts collection, displayed in a beautiful location: a dramatic Neoclassical building surrounded by a woodsy parkland near the ocean. Just outside the museum, you'll find a walking path with perfect outlooks onto the Golden Gate Bridge.

For a scenic hike, continue on the walking path until reaching the Land's End Trail . This winding cliffside trail in a wild, rugged terrain offers sweeping Pacific Ocean views.

The Legion of Honor was the gift of the socialite, philanthropist, and patron of the arts Alma de Bretteville Spreckels. Because of her love for all things Parisian, the museum was designed as a replica of the Palais de la Légion d'Honneur in Paris.

This museum is one of the top cultural attractions in San Francisco. The Legion of Honor 's permanent collection includes European decorative arts, sculptures, and paintings, along with antiquities from the Mediterranean and Near East. Admission to the Legion of Honor Fine Arts Museum also gives you same-day admission to the de Young Fine Arts Museum.

Palace of Fine Arts

The Palace of Fine Arts in San Francisco is the last remaining structure from the 1915 Panama Pacific Exposition . Listed on the National Register of Historic Places, this Neoclassical building is beautifully situated on a lagoon that reflects the mirror image on the surface of the calm water, while ducks and geese drift by.

The palace has been restored, along with the grounds, and today hosts art exhibitions and cultural events. The Palace of Fine Arts Theatre primarily presents comedy performances.

Address: 3301 Lyon Street, San Francisco

Roof of the California Academy of Sciences

The California Academy of Sciences , in Golden Gate Park , is an architectural marvel as well as a multifaceted museum. The exhibition space is voluminous and bright, thanks to walls that are largely made of glass allowing for natural light.

This state-of-the-art building features an eco-friendly design. The 2.5-acre Living Roof is covered with native plants, grassy fields, and seven "rolling hills" to match the natural surroundings. The roof also has solar panels to generate electricity, and the soil acts as natural insulation.

Inside is an incredible natural history museum, planetarium, aquarium, rainforest, gift shop, café, and restaurant. Both the café and restaurant offer plant-based options and California cuisine specialties prepared from local ingredients.

The Steinhart Aquarium includes some 60,000 live specimens and a 25-foot-deep coral reef. You can descend in a glass elevator to arrive at the aquarium. When you exit the elevator, look up through an acrylic tunnel to see fish swimming overhead in the freshwater mangrove forest.

The four-story-high Osher Rainforest houses tropical flora and fauna (birds, reptiles, amphibians, and insects) within a temperature-regulated environment, beneath an enormous glass dome. The temperature is kept at 82 to 85 degrees Fahrenheit. With the humidity, heat, and butterflies fluttering about, you might think you're walking through a real tropical rainforest. Look out for the poison-dart frogs and golden-silk orb-weaver spiders!

The Kimball Natural History Museum has skeletons of a T. rex and a blue whale, along with an exhibit of brilliant gems and minerals and exhibits about earthquakes, coastal fog, local marine mammals, and ancient redwood forests.

Little kids love the Natural History Museum's Tusher African Hall because it houses a colony of African penguins , part of a program to protect endangered species. It's fun to watch these small penguins waddle and splash about in their glass-enclosed area (which replicates their natural habitat). From time to time, the penguins jump or slide into a refreshing pool of water.

Address: 55 Music Concourse Drive, Golden Gate Park, San Francisco

San Francisco Museum of Modern Art

If you love modern art, be sure to visit the San Francisco Museum of Modern Art (SFMOMA) in the SoMa District. SoMa is in downtown San Francisco next to Union Square and the Financial District.

The museum focuses on 20th-century art, in all forms, and the innovative and interesting exhibits are constantly changing. You will have plenty to admire during your visit, as the museum displays thousands of artworks within 170,000 square feet of exhibition space spread across 10 floors.

You can visit one section of the museum free of charge . This area includes 45,000 square feet of space. Here you'll find a Diego Riviera mural and an exhibit of paintings and sculptures dating from the early 20th century to the present. Some of the museum's highlights (such as Femme au chapeau by Henri Matisse, Frieda and Diego Rivera by Frida Kahlo, Lake George by Georgia O'Keeffe, and Mark Rothko's No. 14 ) are in the free-of-charge section. The rest of the museum requires a ticket.

The museum is housed in a modern, architecturally stunning building that was extensively renovated and expanded in 2016. The light and airy building is a pleasure to wander about.

Should you work up an appetite, you can stop for a bite to eat. A lunch menu is available at the museum's casual restaurant and at Café 5 in the museum's Sculpture Garden which features fabulous city views. There's also a coffee shop that serves coffee, tea, pastries, and desserts.

About the neighborhood: SoMa is a happening urban area but unfortunately has recently experienced some of San Francisco's urban issues. Still, you should visit the museum and the attractions near the SFMOMA: the Contemporary Jewish Museum , the Yerba Buena Gardens , the Metreon shopping center (which has a movie theater, restaurants, and casual eateries), and the Children's Creativity Museum , but there's no need to explore SoMa much further.

Address: 151 Third Street, San Francisco

de Young Fine Arts Museum of San Francisco

While visiting Golden Gate Park, set aside some time to explore the de Young . This fine arts museum is one of the top cultural attractions in San Francisco. The collection covers a wide variety of exhibits from Mayan antiquities to 19th-century Hudson River landscape paintings.

While art and period interiors from North America feature strongly in the collection, many other exhibits from Egypt, Greece, Rome, and the Near East are of note. British art and folk art from Africa, America, and the Pacific Islands, are also well represented.

Admission to the de Young Fine Arts Museum includes free same-day admission to the Legion of Honor .

Address: 50 Hagiwara Tea Garden Drive, Golden Gate Park, San Francisco

The view from Twin Peaks at sunrise

These two uninhabited hills, more than 900 feet high, have one of the finest views out over the city and bay. Access is easy - you can drive to the north peak parking area, park your car, and soak up the amazing vista.

If you're outdoorsy, take a hike along trails over the north and south peaks. This is some of the best hiking in San Francisco . While up here, you may be forgiven for thinking these are the highest of San Francisco's 43 hills; however, that lofty distinction belongs to Mount Davidson, which is 33 feet higher.

The Twin Peaks are the only hills in San Francisco not to have been built over and remain in their original state. The Spaniards called them " Los pechos de la Chola " or the Breasts of the Indian Maiden. Even on warm days, strong, cool breezes blow in from the Pacific, especially in the late afternoon.

Asian Art Museum

The Asian Art Museum is unquestionably one of the most important museums in San Francisco. The museum opened in 1966, with the basis of the collection coming from art collector Avery Brundage.

Brundage built up a private collection, which in 1959 he offered to the city of San Francisco "to bridge the gap between East and West." The museum building was constructed, and on his death in 1975 at the age of 88, the museum also received the rest of his collection of works of art in the form of a legacy.

Building on this, the museum has continued to amass various pieces and now contains an extensive collection of sculptures, paintings, bronzes, ceramics, jade carvings, and architectural fragments from Japan, Korea, China, India, Iran, and other Asian cultures. The works span more than 6,000 years.

Author's Tip: Try to avoid taking public transportation to the Civic Center BART station or walking around the Civic Center area, as this is a rough neighborhood of San Francisco.

Address: 200 Larkin Street, San Francisco, California

Exploratorium

If you are traveling with children or you are young at heart, you must visit the Exploratorium . This incredibly popular science museum is one of the most popular things to do with kids in San Francisco . It displays fascinating interactive science exhibits. Kids enjoy the hands-on learning experiences, which educate and entertain at the same time.

Children tend to rate this museum very highly because the exhibits are so much fun to check out. Adults also rave about the Exploratorium whether or not they have kids.

For a top-notch dining experience, try the museum's Seaglass Restaurant which serves seasonal cuisine prepared from local organic ingredients. The sleek modern dining room looks out onto the San Francisco Bay, the Bay Bridge, and Treasure Island. You may also enjoy your meal outside on the bay-view patio.

Address: Pier 15, San Francisco, California

Golden Gate National Recreation Area

Golden Gate National Recreation Area , not to be confused with Golden Gate Park, is a huge natural area located across the Golden Gate Bridge from downtown San Francisco. This 600-square-mile park in Marin County is a UNESCO-designated Biosphere Reserve and a recreational area. It is also simply a beautiful place to enjoy nature and relax.

The park has walking trails, campgrounds, picnic areas, and beautiful beach areas. Some of the beaches have fabulous views of the Golden Gate Bridge.

The park is home to the historic Fort Baker , a former US Army post from the early 20th century.

Oracle Park

Home of the San Francisco Giants, Oracle Park is a fun place to take in a baseball game while visiting the city. If you want to gaze out over the ballpark to the sublime view of the ocean, buy tickets along the 1st base or 3rd baselines or behind home plate.

If you don't have time to see a game, consider taking a 90-minute Oracle Park Ballpark Tour for a behind-the-scenes look at places off-limits to most people. You can step onto the field, sit in the dugout, check out the clubhouse, and learn about the historic moments that have taken place at the ballpark.

Address: 24 Willie Mays Plaza, San Francisco

Hot air balloons over the Napa Valley

About a 1.5-hour drive from San Francisco are two gorgeous rural destinations: Napa Valley and Sonoma Valley. These are the two best-known and largest grape-growing areas in California. Many people day trip to this area to enjoy the scenery and stop in at some of the sites along the way.

Top tourist attractions include the quaint town of Yountville , which has many excellent French restaurants, the historic town of Sonoma , and the spa destination of Calistoga where you can see Old Faithful Geyser. In Sonoma, be sure to visit the Sonoma State Historic Park which is partly in the downtown near the Plaza and also includes the historic Mission that was founded in 1823.

Many people visit Napa or Sonoma as a day trip or for a relaxing weekend getaway. You'll find many lovely resorts in the Napa Valley.

Both Napa Valley and Sonoma Valley are renowned for gastronomy. You'll find fine dining establishments as well as casual gourmet restaurants. Napa Valley is home to the Culinary Institute of America where you can take cooking classes and the famous three Michelin-starred restaurant The French Laundry in Yountville.

Napa Valley Map - Tourist Attractions

If you are looking for a non-touristy thing to do in San Francisco, take a 25-minute ferry ride from San Francisco to Angel Island State Park for a refreshing escape to nature. The largest natural island in the San Francisco Bay, Angel Island affords panoramic views of the surrounding bay.

You can enjoy the lovely scenery while hiking or biking on the well-groomed trails. It's possible to hike up to the island's summit, Mount Caroline Livermore , at 788 feet, where the views are sensational.

Relaxation is another reason to visit. The island has picnic areas, campsites, and several sandy beaches ideal for taking a walk or sunbathing. If you enjoy guided sightseeing tours, take a tram tour to see the island from an open-air vehicle. Tram tours include audio guides that share interesting commentary about the island.

Angel Island served as an Immigration Station from 1910 until 1940. You can visit the Angel Island Immigration Museum to learn more about the island's history and to see the barracks where immigrants were detained for weeks or months during an interrogation process.

Well designed for visitors, the island has day-use boat docks, bicycle rentals, and a café that is open daily during the high season and from Wednesday through Sunday during the low season. The café sells snacks, sandwiches, salads, and beverages.

To reach Angel Island , you can take the ferry from San Francisco Ferry Terminal. The Golden Gate Ferry company provides service daily year-round. Keep in mind that it can be expensive to park in this area of San Francisco, so it's best to get a taxi or ride to the San Francisco Ferry Terminal.

Alternatively, you can get to Angel Island from Marin County (north of San Francisco). The Angel Island Tiburon Ferry company runs ferries from Tiburon to Angel Island daily from early March through October; service is limited from November through February.

If you are traveling with a car, you could combine a visit to Angel Island with a trip across the Golden Gate Bridge and a stop in Tiburon. This takes longer if you are based in San Francisco, but it's an incredibly scenic drive and you avoid the hassle and the crowds taking the ferry from the San Francisco Ferry Terminal.

For a full-day outing, add Tiburon to your itinerary. This bayfront town has a charming downtown and an idyllic seaside setting. It's definitely worth visiting, especially if you want to have a meal at a waterfront restaurant with views. The vistas of the Golden Gate Bridge and San Francisco across the bay are spectacular.

Ghirardelli Square

When visiting the Fisherman's Wharf area, you must visit Ghirardelli Square . Overlooking the bay, this quaint shopping and dining complex occupies historic brick buildings: a former chocolate factory, a woolen mill, and a mustard company. The square was inaugurated in 1964 and is listed on the National Historic Register .

Today, Ghirardelli Square appeals to chocolate lovers and anyone with a sweet tooth. The main tourist attraction of the square is the Ghirardelli Ice Cream and Chocolate Shop . Here, you can indulge in a decadent hot fudge sundae or shop for Ghirardelli chocolate bars and candies.

Ghirardelli Ice Cream and Chocolate Shop

Besides chocolate and ice cream, Ghirardelli Square offers an inviting ambiance, with its fountains and flowers, and splendid bay views. Take a stroll around the square as you browse the boutiques. On sunny days, you'll want to spend some time sitting on the outdoor terraces.

The dining options at Ghirardelli Square include an excellent dim sum restaurant, Palette Tea House (which requires advanced reservations), and McCormick & Kuleto's, an old-timey restaurant that specializes in seafood and steaks. If you're looking for stunning bay views, McCormick & Kuleto's does not disappoint. The dining room has floor-to-ceiling windows that look out to the Golden Gate Bridge and Alcatraz Island.

Steps away from Ghirardelli Square near the Hyde Street cable car turntable, you will find Aquatic Park Cove where there is a small beach. Aquatic Parc Cove is also home to the San Francisco Maritime National Historical Park.

High Tea at the Garden Court in the Palace Hotel

Enjoy afternoon tea at one of San Francisco's landmark hotels, and you'll experience the refinement of another era.

Opened in 1907, the Fairmont San Francisco on Nob Hill delights guests with its opulent lobby and elegant ambiance. The Fairmont offers afternoon tea service on Saturday afternoons, in the lovely Neoclassical Laurel Court dining room. You will be treated to a choice of organic tea, house-made scones with clotted cream, gourmet finger sandwiches, macarons, and other desserts.

The Palace Hotel , in the downtown area near Market Street, is famous for its fancy afternoon tea service. This Gilded Age landmark has a magnificent glass-domed reception area, the Garden Court , where you may enjoy the Signature Tea on Saturday afternoons. It's a sophisticated affair, complete with fine china, sterling silver, and haute cuisine afternoon tea specialties.

Walt Disney Family Museum

If you love the original Disney cartoons or you're traveling with kids who love Disney stories, then make a beeline for the Walt Disney Family Museum in San Francisco. This unique museum is dedicated to chronicling the life and works of Walt Disney.

Exhibits showcase drawings, cartoons, and films created by Walt Disney and describe his worldwide business empire. Also on display are the numerous awards he won over his career, along with priceless sketches of Mickey Mouse.

The Walt Disney Family Museum is located in the Presidio National Park , which has picnic areas, a children's playground, beaches, hiking trails, and scenic overlooks including views of the Golden Gate Bridge.

Giant redwoods in Muir Woods National Monument

Take a 45-minute drive north of San Francisco to marvel over the magnificent ancient redwood forest at Muir Woods National Monument . At this serene and shady nature site, meandering paths wind their way alongside a babbling creek and beneath enormous old-growth redwood trees, some of which are nearly 260 feet high.

Until you visit, it's hard to appreciate the incredible sight of these stoic sentinels that have been living quietly in the forest for almost a thousand years.

To get a deeper understanding and to make the most of your visit, check out the Visitor Center , where you'll find fascinating exhibits and displays along with park staff who are happy to answer any questions you may have.

Note that to visit the park, you will need to reserve your parking space or shuttle tickets in advance. Plan ahead to secure a spot in this popular tourist attraction.

View of Coit Tower and downtown San Francisco

As you look up Telegraph Hill in San Francisco, you may notice the cylindrical tower that looks a little like the Leaning Tower of Pisa (without the lean). This is the Coit Tower. Completed in 1933, the tower stands 210 feet high and is one of the best places for panoramic views of the city.

From the top of the tower, the sights that lie before you include Lombard Street, Pier 39, the downtown skyscrapers, the Golden Gate Bridge, and Alcatraz.

Inside the tower are wonderful murals painted in the early 1930s depicting views of daily life during the Depression. The tower is named after its benefactor, Lillie Hitchcock Coit, who was a wealthy and somewhat eccentric lady.

Nestled within charming gardens in the Telegraph Hill neighborhood, Coit Tower is open daily year-round except for a few holidays (Thanksgiving, Christmas, and January 1st). Groups of four or more people may arrange to take a guided tour, for an additional fee, to learn about the murals.

Address: 1 Telegraph Hill Boulevard, San Francisco

If you'd like to visit the key tourist attractions on foot, the best place to stay is near Union Square or in the Nob Hill neighborhood, a short uphill walk from Union Square. You'll find plenty of upscale shops, restaurants, galleries, theaters, and hotels here. San Francisco's famous Chinatown and North Beach ("Little Italy"), with its bustling Italian restaurants and cafés, are just steps away from Union Square.

Union Square is a major transport hub, so it's easy to venture further afield to other attractions via cable car, bus, BART, or taxi.

Fisherman's Wharf is also a popular place to stay, with lively vacation vibes and picturesque bayfront scenery – especially for families who might prefer being in a safer neighborhood than the Union Square/downtown area. Below are some of the best places to stay in San Francisco for sightseeing.

Luxury Hotels:

  • The five-star Four Season Hotel San Francisco at Embarcadero is a sleek contemporary-style property on the top floors of a 48-story building. The plush guest rooms and suites feature incredible views of San Francisco Bay and the city skyline.
  • A short walk from Union Square, the Four Seasons Hotel San Francisco on Market Street in the SoMa neighborhood provides exceptional service and amenities. The hotel has recently renovated guest rooms and a trendy lounge/restaurant that specializes in California cuisine.
  • Consider The Ritz-Carlton for posh accommodation on Nob Hill, the most exclusive neighborhood in San Francisco. Housed in a colonnaded Neoclassical building, this five-star hotel blends old-world elegance with modern amenities including a fitness center, concierge, sun terrace, and an award-winning restaurant.
  • Chic contemporary style defines The St. Regis San Francisco , right in the heart of downtown San Francisco in the vibrant SoMa District. This five-star hotel boasts recently redecorated guest rooms, an up-to-date fitness center, a yoga & meditation room, and a fine-dining restaurant that serves seasonal cuisine. The San Francisco Museum of Modern Art (SFMOMA) is steps away, and the Museum of the African Diaspora (MoAD) is next door.

Mid-Range Hotels:

  • Chancellor Hotel on Union Square offers excellent value in the heart of Union Square and treats guests to complimentary tea and cookies. This three-star hotel occupies a historic building that has been updated for today's travelers. The cable car runs right past the front of the hotel.
  • The boutique three-star Cornell Hotel de France exudes Parisian style in a convenient location between Union Square and Nob Hill. The hotel dates from 1910 and is on the Register of Historic Places. The hotel has a restaurant on the premises which is renowned for its cozy ambiance and traditional French cuisine.
  • In a salt-tinged setting by the water, the three-star Courtyard by Marriott San Francisco Fisherman's Wharf boasts a fantastic location. This hotel is a good choice for families seeking accommodations near Ghirardelli Square and Fisherman's Wharf.

Budget Hotels:

  • If you're on a budget, try The Herbert Hotel in the heart of downtown. This two-star hotel offers excellent value a short walk from Union Square.
  • Between Fisherman's Wharf and Union Square, the Castle Inn provides good value for the price, along with wonderful views. You can walk to Fisherman's Wharf in about 25 minutes and Union Square in 30 minutes.

Several interesting tours in San Francisco make exploring the city easy and hassle-free. Since San Francisco is a large city built on hills, with many uphill climbs and stairs, tours are an especially good idea for anyone with mobility issues.

Tours are also ideal if you have only a couple of days and want to see as much of the city as possible without the challenges of driving or trying to find parking. The following tours are some excellent options for saving time, seeing the sights, and exploring some of the areas outside the city. These also guarantee the lowest prices.

See the Sights :

  • The best explore-at-your-own-pace sightseeing tour is the Big Bus San Francisco Hop-On Hop-Off Tour. This double-decker bus tour, with guided narration, allows you to get on and off at the major tourist spots and is a great way to get acquainted with the city while learning a little history and seeing the highlights.
  • To add a splash of fun to your sightseeing and save your legs some extra walking, book a San Francisco Waterfront Segway Tour and cruise around Fisherman's Wharf, Ghirardelli Square, and other popular areas.

Cruise the Bay :

  • To get out on the water and enjoy the city skyline in the evening, hop on a San Francisco Bay Sunset Catamaran Cruise . This 1.5-hour cruise sails past Alcatraz Island and under the Golden Gate Bridge while the sun sets and the city lights begin to glow.

Get Out of the City :

  • San Francisco lies within easy striking distance of some fantastic scenery. The Monterey, Carmel, 17-Mile Drive Tour treats you to an action-packed day. You will see the fabulous coastline, shop at Monterey's Cannery Row, see the charming seaside town of Carmel, and drive along the oceanfront 17-Mile Drive.
  • Another very popular trip, offering a chance to see one of America's great national treasures, is a Tour to Yosemite National Park . This is a must for nature lovers who want to see the famous sites of El Capitan and Half Dome and walk among the Giant Sequoias of Sequoia Grove. This tour includes pick-up and drop-off from some San Francisco hotels.
  • For a half-day tour that covers a little of everything, the Muir Woods & Sausalito Half-Day Trip is a good mix of nature, sightseeing, and shopping. This tour is available in the morning or afternoon.

More Related Articles on PlanetWare.com

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More on San Francisco: Plan out a free walking tour beginning in Chinatown with the help of our San Francisco Walking Tour . For families looking for activities to entertain children, see our article on San Francisco with Kids: Top Things to Do . If you're interested in some healthy dining options, have a read through our list of the best vegan and vegetarian restaurants in San Francisco .

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Exploring Northern California: San Francisco is the gateway to some of California's most amazing sites. In three or four hours you can be exploring the sites of Yosemite National Park or gazing out at Lake Tahoe . If you don't want to go that far, have a look at our top-rated day trips from San Francisco to see where you can get to in even less time.

San Francisco Map - Tourist Attractions

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California Travel Guide

The first timer's guide to San Francisco

Jun 19, 2020 • 14 min read

View from de Young Museum, Golden Gate Park, San Francisco.

View from de Young Museum, Golden Gate Park, San Francisco. © rhkamen / Getty Images

San Francisco has an outsize reputation in the American consciousness, from the myth-making Gold Rush to the Summer of Love to gay liberation to the current tech boom. The long story of the 'Cool Grey City of Love' has somehow spanned counterculture and culinary revolution, dive bars and dot coms, sailors and psychonauts – a range of experiences as far-reaching as the iconic Golden Gate Bridge that branches from the big city to big redwoods across the bay.

No matter what impressions you have on arrival, San Francisco is sure to shift and subvert them. Despite plenty of gentrification in recent years, San Francisco retains a certain mystique belayed by its shimmering white skyline shrouded in fog. It's not the westernmost point in the continental United States – that honor goes to Cape Alava, Washington – but somehow San Francisco has always felt as if it sits on the rim of America, marking some sort of edge or tipping point. At the very least, it was the western terminus of the Lincoln Highway, the original trans-American mother road that ushered generations west in the age of the automobile.

If it's your first time visiting San Francisco, no doubt you have a long list of must-see experiences vying for top billing – whether you're seeking old school dishes like Hangtown fry, a classic cablecar ride, a visit to Alcatraz, the rhythm of the beat generation, some '60s nostalgia, a little comeback '70s Cali cool, or some  Party of Five  90's nostalgia. That's the wonderful thing about San Francisco – this is a city that contains multitudes, which invites you to return again and again and again as you find little pieces of yourself scattered in its storied neighborhoods.

Not sure where to get started? Just read on, man.

Population: around 883,305 Visitors per year: around 25 million Daily budget: $50 to $300, plus hotel Best time of year to go: April–May or September–October; summer is often foggy and cool. Number of restaurants:  4,415

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Neighborhoods & sights

Fisherman’s wharf.

The city’s number one tourist destination, and you could write off  Fisherman’s Wharf  as a trap, but really that's only true for the seafood that passes through this strip of working warehouses and quirky attractions. Fisherman's Wharf recently survived a football-field sized fire, and continues to process vast quantities of seafood for a city that takes eating seriously (just a few years ago, San Francisco had the most restaurants per capital in the nation). Humans aren't the only fans of the Wharf's bounty – you can see and hear the sea lions near Pier 39  before ducking into the Musée Mécanique  to check out century-old arcade games that hint at San Francisco's long legacy of cool.

Next, tour the 19th-century tall ships at the Hyde St Pier and Maritime National Historic Park  to learn more about the city's naval ties – which were also the origin of San Francisco's eventual reputation as the capital of LGBTQI America.

Meanwhile,  Alcatraz  offers a jumping off point to learn about San Francisco's complicated history of crime and punishment, as well as its role in the indigenous rights movement – from 1969 to 1971, Alcatraz was occupied by the activist group Indians of All Tribes.  Take a tour to learn more about the long and varied history of one of the world's most famous prisons.

Golden Gate Bridge

San Francisco’s most spectacular icon, the Golden Gate Bridge , rises 80 stories of gleaming orange above cold, dark waters. Visit midday or early afternoon when views will be clearest. If you're curious exactly how San Francisco's most famous structure stays aloft, stop by the welcome center in the Presidio – a former military complex –  to see a cross section of the thousands of tiny woven wires that have held the bridge since 1937. The Presidio also offers some fantastic vantage points not only of the Golden Gate, but other nearby scenery like Chrissy Field and glimpses of the downtown skyline.

You can walk, cycle or drive across for panoramic vistas of the downtown skyline and the Pacific. For an especially unique angle, you can even sail underneath . Children especially will be thrilled by a fire truck tour of the Golden Gate – a memory sure to linger for decades.

147 years ago, San Francisco's iconic cable cars were cutting edge technology. Today, they're a tourist attraction and part of the city's vital public transportation network immortalized in the 1953 George Cory song that goes, "I left my heart in San Francisco/ High on a hill, it calls to me / To be where little cable cars climb halfway to the stars / The morning fog may chill the air, I don't care." 

Now those pretty little cars are National Historic Landmarks on wheels. Just a handful of the original routes prevail, named for the streets they traverse: California, Powell-Mason, and Powell-Hyde. Expect the biggest crowds – and even lines to board– on the Powell St lines. You can get your chance in the morning before rush hour, while most tourists are still enjoying breakfast at joints like nearby Lori's Diner , or head to the less-harried California Street line. If you want to learn more about San Francisco's perennial workhorses, swing by the  Cable Car Museum  – always a hit with children.

USA CA San Francisco City Lights bookstore. Image shot 2014. Exact date unknown.

Chinatown, North Beach and Coit Tower

San Francisco's Chinatown was once the largest in the country, a fact that transformed it into a political as well as culture hotspot. While San Fransisco's Chinese-American population has largely filtered into the Richmond and Sunset districts and broader bay area suburbs, one only needs to come in February to see the old district come to life. Old Chinatown is at its smoke-filled best when its hosts San Francisco's annual  Lunar New Year Parade , quaking with firecrackers as the city gathers for dragon dances and tours of the fortune cookie factory.  Another prime season to visit is  Christmastime, when many of San Francisco's wonderful dim sum restaurants put out special menus.

Recharge at Caffe Trieste in North Beach, the city’s ‘little Italy’ and birthplace of West Coast coffee culture. Though the city has a whole has changed quite a bit since big tech arrived, North Beach is still an area where you can glimpse old school San Francisco. Just keep an eye out for anywhere that distinguished gentlemen in cabby hats tend to gather where there's nary a fleece pullover in sight – that's a sure sign you've stumbled on a local hangout that stands the test of time.

Just around the corner, duck into the famous City Lights Bookstore . This is hallowed literary ground, and has been a fixture in the neighborhood since 1953, when it was founded by the great beat poet Lawrence Ferlinghetti. Right next door is another important landmark in San Francisco's beatnik legacy, the Vesuvio Cafe , where the likes of Jack Kerouac, Dylan Thomas, Allen Ginsberg, and Bob Dylan were known to gather. 

If you aren't tempted by a book or a beer, burn off your caffeine buzz on a hike uphill to Coit Tower . This Art Deco monument is perched atop Telegraph Hill and has sweeping views of the city, not to mention a series of murals made by the Works Progress Administration almost a century ago, with colorful scenes of life in the Golden State. Afterward, find the Filbert Street Steps . This semi-secret wooden staircase feels like you've stepped out of San Fran and into another world, where friendly cats will say hello while wild parrots squawk in the trees overhead. It's the perfect route to cut down to the Embarcadero waterfront. 

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Golden Gate Park

Golden Gate Park is San Francisco's back yard – what Central Park is to New York, but even more. It spans five miles, reaching from San Francisco's most storied neighborhoods to the white capped Pacific coast. It contains everything from the formal Victorian gardens of the  Conservatory of Flowers   to distinctive pagodas of the  Japanese Tea Garden . The  MH de Young Museum  is a must-see for art lovers that stands out as a gleaming copper landmark even if you never step inside. Meanwhile, the California Academy of Sciences  speaks to California's conservation-minded ethos, its planetarium capped with wildflowers. Inside is an indoor rainforest and a variety of live animals that will delight all ages.

Even if you skip the major sites, you could easily spend a whole day hiking through Golden Gate Park. Often an aimless stroll is the key to experiencing this green space like a local, and to take in the endless people watching that might attune you to the city's unique vibe.

SOMA, Union Square, the Tenderloin

Once upon a time, San Francisco's City Hall  sat on the eastern edge of the city before the Bay was steadily filled in, forming the foundation of new neighborhoods. Even just 25 years ago, TV shows like Party of Five  that celebrated San Francisco's historic neighborhoods further west cast the Mid-Market and SOMA (South of Market) neighborhoods near city hall as crime-ridden loft spaces appealing only to broke college students and up-and-comers.

Today, Twitter and other tech companies have set up their headquarters here and fancy high-rise apartment buildings have cropped up next door. You'll find an assortment of food trucks and fast-casual ramen joints just a stone's throw from the gorgeous gilt dome – grab a burrito from  Señor Sisig  and sit on a benh to watch the happy couples stream out of city hall fresh from getting hitched.

This part of San Francisco has seen dramatic growth in recent years, and as a result the hotel epicenter around  Union Square  now abuts the rough-and-tumble Tenderloin – once (and somewhat still) the Skid Row of SF. The area's reputation may make you tighten your grip on your handbag, but there's a concentration of cheap ethnic restaurants and trendy bars that have locals and visitors alike venturing into what was once verboten  territory. Block to block you'll see everything from hip craft beer emporiums to homeless camps – remember this is the result of high housing rates, not criminality. Keep an open, compassionate mind.

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The Haight and Hayes Valley

When many people picture San Francisco, they're picturing the Haight , whether they realize it or not. Full of handsome old Victorians that once housed anonymous communes, the Grateful Dead , Joan Didion, and even Charles Manson, the neighborhood hasn't lost its bohemian charms.

The  Summer of Love may be over and you can't find free meals from the Diggers and LSD on every street corner, but the Haight's counterculture is still alive and well. There's plenty of tie-dye on display at the annual Haight Ashbury Street Fair each June, not to mention boundless records at the world-famous Amoeba Music , where the likes of the Violent Femmes have been known to play free shows. When the sun goes down, nightlife keeps the Haight's streets bright, and you're sure to find a good tipple or a concert – not to mention a souvenir or two if you duck into one of the neighborhood's many head shops and tattoo parlors. 

Nearby, Hayes Valley has a decidedly different vibe, full of posh shops, piano bars , and hip eateries. One of the most iconic restaurants in San Francisco is here – don't miss the chance to try the legendary roast chicken at Zuni Cafe . Judy Rodgers' light-filled flatiron restaurant has been wowing diners with simple, perfectly prepared dishes that, over the past forty years, have come to define California cuisine. Another must-visit is The Riddler , the tiny, female-owned, impossibly chic champagne bar where you can chow down on caviar-strewn tater tots while sipping impeccable bubblies. 

USA, California, San Francisco , Castro district, Castro street,

The Mission and the Castro

Home to lively street art, burritos the size of your arm, and generations of Chicano culture, there's a reason the Mission District is one of San Francisco's most popular neighborhoods. That's also meant some of its charms have been blunted by gentrification in recent years, but loyal locals haven't let beloved mainstays like Foreign Cinema and Mission Chinese founder. A slew of dive bars and bookstores still survive, too, not to mention packed hole-in-the-wall taco shops like  El Farolito  and La Taqueria , which serve up the neighborhood's very own Mission Burritos – a genre all its own. Indulge in a morning  pan au chocolate at Tartine before enjoying a long, winding tour of the area's murals and history . When your dogs are barking, pick up a couple paperbacks at Alleycat Books  before settling onto a bar stool at Phone Booth underneath the naked Barbie chandelier for a shot and a beer.

Just west of the Mission is another neighborhood whose reputation precedes it. Instead of following the yellow brick road, keep an eye out for the rainbow crosswalks to know you've found the Castro, America's original gayborhood. Take in views of San Francisco's own Oz from  Buena Vista Park , atop the tall hill that separates the Castro from Haight Ashbury, or the small-but-spectacular Corona Heights  before dipping back into neighborhood where locals like Harvey Milk once hit up the  Castro Theatre  and  Twin Peaks Tavern – the oldest gay bar in SF. Book a Castro  walking tour  so you can get the inside scoop on the kind of neighborhood lore that typically gets left out of history books.

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What to pack for San Francisco

  • Layers: Even in peak season, the City by the Bay has the potential to be chilly and cloudy. That's ironically true even in the summer, when Karl the Fog (yes, San Francisco's marine layer has been personified) is feeling friendlier than usual
  • Sensible footwear:  San Francisco is famously hilly, yes, but it's still a pedestrian-friendly city where you can easily hoof it between neighborhoods. Even if you aren't typically a walker by nature you might find yourself strolling transit stops and Uber pickup locations. Leave the heels at home and bring something (festive) with support
  • An open mind:  Whether you're ready to commune with the chaps-clad glitterati or are expecting a refined  Silicon Valley  experience, San Francisco demands a blend of acceptance, patience, and whimsy
  • A generous budget:  While it's certainly possible to do San Francisco on a budget, let's face it – this is a spendy city. If you're hoping to Uber around, shop, take advantage of SF's well-lauded fine dining scene or book prime hotel rooms, budget a little more than you might even in other major American cities or West Coast locals
  • A good book:  San Francisco is a city layered with stories. While anyone can drop in and have a fabulous time, you'll get a whole 'nother level of appreciation if you read your way through this city that's jam-packed with ride-or-die bookshops. From Gary Kamiya's Cool Grey City of Love  to David Talbot's  Season of the Witch  to Rebecca Solnit's  The Infinite City  to classics bu Kerouac, Didion, Jack London and Richard Brautigan, there are no shortage of books that will help you tap into the spirit of San Francisco. Pick something up ahead of time, or once you arrive at local favorites like Green Apple Books .

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Getting around

The BART train from the airport to downtown will cost about $10.20 one-way, or you can take a taxi (roughly $50, plus tip). A ride share like Lyft or Uber will run a little cheaper than a cab – San Francisco is home turf for both companies.

It's most practical to get around San Francisco by the MUNI (public transit) system or your own feet. While the cable car will help you get up some steep hills, its predominantly a tourist experience in a small area of the city rather than a serious tool for commute. Visitor Passport transit tickets can be had for 1-, 3-, and 7-day blocks which give you unlimited travel on buses, streetcars, cable cars, and metros. You can pick one up from kiosks at Powell and Market St, as well as at local pharmacies and other retail spots around the city . You can also use your smartphone as a transit pass using the  MuniMobile  app.

San Francisco is casual – you're more likely to see a ubiquitous techie fleece-and-brogues uniform or feather boas and glitter than you are to see anyone in a tie. Locals are likely to rely on outdoor apparel to navigate the ever-changing weather, let their freak flag fly with thrift store finds, or dress for cute comfort than to rock couture. Even evening wear steers away from the binding and formal towards the expressive and earthy.  

Booking ahead

Because San Francisco is a busy, expensive city, it's wise to plan ahead. Check the city convention calendar  before booking your lodging as rates are often higher when there's a convention or event in town. That's especially true now that many of the city's AirBnB's and other short-term lodging stock has been knocked out by the COVID-19 pandemic. 

For the city's best-known restaurants, you'll want to book at least a week or two in advance – or as much as a month in peak season, especially if you're hoping to score special (sometimes cheaper) tasting menus only offered on certain nights. Do advance research on tours, too, especially if you're hoping to book specific day and times for sites like Alcatraz that are on everyone's must-see list. Concerts, theater, and dance events should be booked as soon as dates are announced – after all, you're competing with locals who pay a premium to take advantage of everything San Francisco has to offer.

It's best to skip a rental car in San Francisco – public transit, ride shares, and your feet will get you where you need to go more efficiently. Even if you want to head further afield to see sites like Muir Woods or wine country, it's often easier to book a tour than fuss with a vehicle.

You may also like: 

Top 24 free things to do in San Francisco Cinematic San Francisco: movie locations in the City by the Bay The 7 best marijuana tours and experiences in the US

This article was first published Aug 20, 2014 and updated Jun 19, 2020.

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NBC Bay Area

Mayor Breed rolls out latest proposal to get tourists, locals back to San Francisco

By sergio quintana • published june 4, 2024 • updated on june 4, 2024 at 5:50 pm.

Tourism has always been the lifeblood of San Francisco, but since the pandemic, the city has often struggled to bring tourists and locals back to the Bay.

On Tuesday, the city’s mayor rolled out her latest proposal to encourage everyone to rediscover the city's one-time shopping mecca.

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"There's a lot of restaurants, a lot of places. Chinatown is just around the corner. It's very diverse and I really like it,” Kailee Robaina, who was visiting from Dallas, said.

But these days, the City by the Bay is still struggling to get back to its pre-pandemic days, and visitors can tell.

"It's quiet, we're staying down on Fisherman's Wharf and I went for a walk this morning and it was like a ghost town,” Sandy Richardson, visiting from Australia, said. “Nothing was open in the morning."

Since the pandemic, Mayor London Breed has been beating the drum about Union Square revitalization -- and that continued Tuesday a few blocks away at the Powell Street Turnaround.

She's proposing a bond measure that could be used to fund a renovation of Hallidie Plaza.

how is san francisco tourism

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It's an effort meant to attract tourists and encourage city residents to head back to what used to be a bustling shopping district.

"There has to be something for people as I said, who work here, who live here, and want to come here to play," Breed said.

Get a weekly recap of the latest San Francisco Bay Area housing news. Sign up for NBC Bay Area’s Housing Deconstructed newsletter.

The bond measure is currently being reviewed by the board of supervisors before it can be put on the November ballot.

Proposed designs for the renovation project will be released next week.

For small business owners in the neighborhood, it could be a boost to help get more customers in the door.

One business owner said she hopes the positive reports from current visitors will also go a long way toward changing certain perceptions about the city.

"We have the same conversations with people visiting from around all over the world, all the time. It's that, they were told not to come. They were scared no to be here. They took off their jewelry before they arrived, and yet, they've had the most wonderful time. Isn't this a beautiful city,” Lauren Ellis, owner of CK Contemporary Gallery, said.

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6 must-try san francisco rooftop bars.

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Come for views and vibes at Charmaine’s.

With chilly winds, ever-present fog and a temperature rarely exceeding 70 degrees, San Francisco is admittedly not the best city for rooftop bars. However, that hasn’t stopped savvy restaurateurs and hoteliers from opening these picturesque perches. Their dedication is finally seeing some results as, this summer, rooftop bars have become in vogue in the City by the Bay.

Here are the six best places to experience vibes and views for yourself.

Charmaine’s

Forbes Travel Guide Recommended San Francisco Proper Hotel ’s Charmaine’s is the city’s most stylish rooftop bar. Designer Kelly Wearstler imagined that a bohemian great aunt who spent much of her life globetrotting inhabits the space, which explains why the light-filled bar reflects a collected cool with inviting couches, roaring fire pits, mismatched prints and glamorous accents.

The food and drink are equally alluring. The Proper Cup is a refreshing take on the Pimm’s Cup made with Tanqueray and absinthe, while the Super French Martini is another twist on a classic with fino sherry. Pair the libations with pretzel rolls and smoked pimento cheese dip, crudités and fava bean hummus, or grilled Japanese chicken meatballs.

Charmaine’s also hosts buzzy special events: during brunch on Sundays, there’s a paella and rosé party; the last Sunday of each month consists of a happy hour powered by jams from the Motel Club DJs; and there’s a handful of exclusive parties to celebrate SF Pride.

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Transport to a rooftop party in Rio.

With Latin beats, lush décor and tantalizing aromas, Cavaña transports you to a party in Rio the moment you exit the elevator onto the 17th floor of Luma Hotel in Mission Bay. The bar is an ode to Central and South America, and there is no other place like it in San Francisco.

Sip innovative cocktails like the Naked & Famous, a combination of mezcal, strawberry aperitif, Yucatan coconut liqueur and yellow chartreuse served with lime, or opt to stay with the classics, such as a perfectly prepared margarita or caipirinha.

For food, we love the chicken tinga tostadas and quesabirria tacos. Music is a vital part of the Cavaña experience. There’s not only a live DJ nightly, but the team also hosts Salsero Sundays every weekend with live salsa music by Edgardo Cambón & LaTido.

Hotel Zelos’ sultry bar scene.

Dirty Habit

A longtime favorite haunt for a glass of rosé on a warm day, this sultry bar on the fifth floor of the Hotel Zelos has a covered patio, so there’s no need to worry about cold wind gusts. The team debuts a new happy hour menu in June, and bargoers can look forward to updated versions of the signature old-fashioneds, handcrafted cocktails and seasonal sippers.

There’s something for everyone on the food menu: meat connoisseurs will love the grilled lamb ribs and pork belly chicharrones , while vegetarians delight in the baby beet salad with strawberries and roasted cauliflower with almond picada (a sauce) and avocado crema.

During the summer, Dirty Habit will participate in Union Square in Bloom, an initiative celebrating the area’s historic past as the floral district with flower-inspired menu items.

The hot spot’s Japanese-Peruvian cuisine.

Chotto Matte

This rooftop hot spot serves Japanese-Peruvian cuisine in a vibrant and lively environment with rarely seen cityscape views . With live DJs, black lights and neon murals and signs, it’s got the vibe of a nightclub, albeit one with an extensive menu of Nikkei eats. There are quintessential Japanese dishes like edamame and sushi rolls and more interesting items like barbecued baby-back ribs, charcoal-grilled octopus and wagyu steaks.

The cocktails invite you to journey from Tokyo to Lima. The Story of Jade features a fresh, floral, aromatic blend of London dry gin, junmai sake, cardamom, wasabi, turmeric, cucumber, lemon and ginger ale. For something a little simpler, you can’t go wrong with the frothy elegant pisco sour or potent espresso martini with brûléed brown sugar topping.

Line Hotel’s 13th-floor escape.

Rise Over Run

On the 13th floor of the Line Hotel , discover a glass-covered solarium with a gorgeous black-and-white marble bar. The chic space has an outdoor area with warming fire pits, cozy blankets and large potted plants. The cocktail list highlights unique flavors. For example, the Szechuan of a Kind mixes tequila, green Szechuan, plum kernel, mint, almond and citrus. And the Panda-Monium is made with rum, pandan, pineapple amaro and winter melon.

The culinary offerings include raw bites like spicy tuna with chili crisp and bonito mayo, shrimp rolls with coconut and herbs and Korean hot spice fried chicken.

Starlite’s stunning vista.

Union Square’s most exciting opening of the year thus far is arguably Starlite. The 21st floor of the Beacon Grand has been home to a bar since 1928 and, in February, Starlite was reborn with a new art deco-inspired look and an opulent upscale vibe. It’s indoors, so head here when it’s cold, but you still find stunning city vistas.

SF mixology legend Scott Baird is behind the sensational cocktails, which include the pisco punch, Silver Fizz and the Dirty 90s Martini (Grey Goose vodka infused with extra virgin olive oil, house-brined vermouth and a Saint Agur blue cheese-stuffed olive with a twist).

These pours nicely complement chef Johnny Spero’s menu of savory snacks, which include baked oysters with brown butter, grilled cheese on toasted brioche with honey mustard and meatloaf sandwiches with smoked ketchup.

On weekends, Starlite hosts Sunday Sessions, an experience that involves a champagne cart, a sunset toast and a DJ who starts spinning at 4:30 p.m.

Katie Sweeney

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'I was killing myself': San Francisco program giving alcohol to addicts may save lives

SAN FRANCISCO – The toll of homelessness and decades of substance abuse is evident in Bruce and Lisa, two clients of San Francisco’s controversial Managed Alcohol Program, from her missing teeth and gravelly voice to his bloodshot eyes.

He once dropped a bottle of gin and then sucked the spilled liquid off the floor with a straw, desperate for the alcohol. She recently ventured out of the residential program’s building in search of additional booze and promptly wound up in a hospital with a broken arm she still can’t explain.

One fact they’re both clear on: Without the innovative city venture, they would be dead by now.

Under MAP, as the initiative is known, up to 20 homeless people with severe alcohol use disorder are housed in a former hotel and given predetermined doses of liquor at specific intervals.

It’s not exactly happy hour at the corner bar. The drinks, dispensed by nurses as a form of medication, are meant to prevent the clients from becoming overly intoxicated while avoiding the worst effects of withdrawal, which may lead to seizures and can be fatal for those physically dependent on alcohol.

The need goes well beyond San Francisco. The Centers for Disease Control and Prevention says about 178,000 Americans die every year of excessive alcohol use.

MAP focuses on a small subset of the homeless population with the most severe alcoholism – a group that drains a disproportionate share of the city’s emergency resources – and it has drawn fire from critics who contend San Francisco is spending millions of dollars enabling addiction.

Bruce and Lisa offer a counterpoint.

“Before I came to MAP, I was drinking my breakfast, lunch and dinner. I couldn’t even walk. I was a total mess,’’ said Bruce, 65, who along with Lisa spoke on condition their last names not be used because of safety concerns. “MAP has helped me take my medications, make my appointments. I wouldn’t be doing all that if it wasn’t for this program. They saved my life.’’

Said Lisa, 62: “I was killing myself. I would have been dead for sure if they had not taken me in.’’

'Science is very strong' in showing benefits

The notion of a famously liberal city providing free drinks to alcoholics has made for easy fodder in some conservative circles , with “taxpayer-funded’’ vodka played up in headlines. Officials with San Francisco’s Department of Public Health say clients and staffers have been harassed in person and online by right-wing media outlets whose personnel have approached them during outings and taken photos through the closed building’s windows.

Dr. Paul Linde, a substance abuse expert and longtime city resident, concedes that "on the face of it, to the average person this does seem nuts.''

But Linde, a professor emeritus at the University of California, San Francisco, who provided psychiatric emergency services at S.F. General Hospital for 24 years, said there’s solid science behind the idea of limiting the damage caused by addiction.

MAP relies on harm reduction , a model that emphasizes decreasing the negative effects of substance use without requiring abstinence . Linde said harm reduction is better understood in relation to intravenous drug use that can lead to communicable diseases such as AIDS, hepatitis C and other infections. He believes the concept also is applicable to alcohol abuse, which can result in liver, heart and brain damage in addition to an increased risk of cancer.

“The science is very strong in showing physical health, mental health and quality of life benefits from reducing and not needing to stop,’’ said Linde, adding that patients on harm reduction typically drop their substance use by 50% to 75%. “From a public health perspective this program makes a ton of sense. It’s not just the alcohol, it’s the contact and the social support that’s there, and the door is always open for more traditional treatment if people want it.’’

Traditional treatment, espoused by Alcoholics Anonymous and the Salvation Army, among others, is based on abstinence. Linde said that focus sometimes leads to a rigid mentality among those whose lives have benefited from absolute sobriety and see it as the only way to overcome alcohol use disorder (AUD).

Recovery possible without abstinence, NIAAA says

Two years ago, the National Institute on Alcohol Abuse and Alcoholism changed its definition of recovery, and it no longer requires abstinence. “An individual may be considered ‘recovered’ if both remission from AUD and cessation from heavy drinking are achieved and maintained over time,’’ the institute says on its website, defining such “cessation’’ as having no more than 14 drinks a week for men and seven for women, with limits on the daily amounts.

Linde, now a medical director for the telehealth care provider Ria Health , said some of his patients thrived by going through the AA program and others floundered.

“AA is terrific for some people. AA has saved countless lives,’’ Linde said. “It’s a wonderful model, but only if it’s a good fit for the individual. It’s not the only way to recover from alcohol use disorder. It’s one way.’’

There are plenty of skeptics about San Francisco’s embrace of harm reduction, including its mayor, London Breed. In February, Breed said the approach was ineffective and was “making things far worse’’ when it comes to the city’s soaring fentanyl-related deaths.

But Breed has not cut MAP’s $5 million yearly budget, and her spokesman Jeff Cretan said via e-mail that the program helps the city keep some of its most problematic people “off the streets and indoors, while trying to get them connected to more services.’’

Better uses for the money?

Krystyl Wright, a licensed clinical social worker and psychotherapist with Diamond Recovery Group based in Los Angeles, said she would prefer to see the money assigned to MAP spent on treatment for more people, especially the most vulnerable, including those without health insurance or stable housing.

“I am not in total disagreement with harm reduction,” Wright said. “But I am concerned because alcoholism is an addiction. … I see (MAP) as enabling, and if we’re thinking of bringing this to Los Angeles, I pray we keep it as a pilot program. … I don’t think this is a one-off solution.”

Lisa and Bruce said they've tried to quit drinking before without success. They both acknowledge past drug use – crack and crystal meth for her, meth and IV drugs for him. Bruce, who has been at MAP for five months after years of bouncing from one emergency room to another, said he hasn’t injected drugs in more than 10 years.

“That was easier to quit than alcohol. The alcohol, that’s the beast of all beasts,’’ said Bruce, who has battled drinking problems for 45 years and ultimately wants to achieve sobriety. “MAP has helped me somewhat get rid of that beast. Some of the medication I’m taking, I don’t have the cravings I used to have.’’

Health officials say that though versions of MAP were used elsewhere as part of isolation and quarantine efforts during the COVID-19 pandemic, San Francisco is the first city to implement the model permanently. Fifty-five clients have gone through the treatment − they're expected to stay at least a year − and they're offered medication and therapy in addition to the drinks, which can be beer, wine or vodka.

Lisa joined MAP in its infancy during the early days of the pandemic in 2020, when officials trying to keep the city’s large homeless population safe placed them in hotels and motels. Some who were addicted to alcohol were provided liquor to allay their cravings and head off withdrawal. The surprising success of that endeavor begat the current undertaking.

At the time, Lisa said she was consuming more than a fifth of gin a day. She’s now down to four standard daily drinks.

“I would drink myself into a seizure and then fall and have somebody call an ambulance,’’ she said. “And then when I’d wake up in the morning, if I didn’t have a drink I’d have a seizure then. Since I’ve been at MAP all my seizures have stopped.’’

Major reduction in use of emergency services

Dara Papo, director of the health department’s Whole Person Integrated Care, oversees MAP, which began as a pilot program modeled after similar efforts in Canada and Europe.

Papo is aware MAP’s $5 million price tag and unorthodox approach make it a magnet for criticism. She points to the 2022 internal analysis that found the city saved $1.7 million over six months through a drastic reduction in emergency room visits (73%), emergency medical system activations (65%) and hospitalizations (45%) from frequent users of services enrolling in MAP.

Just as much as that, Papo highlights the human connections made by people who have regained “dignity they did not have when they were frequently found lying on the sidewalk in their own bodily waste.’’

A recent example featured a man who had transitioned to an abstinence-based program and, when stopping by to provide an update on his progress, shared the news that he had restored relations with his adult children and met a grandchild he didn’t know he had. In May, Bruce and other clients joined staffers in a birthday celebration for Lisa.

Papo lists caring for clients in a humane way, reducing use of emergency services and benefitting the community – through increased EMS availability and less interaction with distressed addicts – as three keys for MAP’s success.

“The endgame is stabilization and greater health and wellness,’’ Papo said. “We have some people that have chosen recovery. We have people that have gone from 18 drinks a day to two. They’re not sober, but they’re able to function having two drinks a day.’’

Can't walk in off the street and get a drink

Papo also corrected some misconceptions about the program, saying only staffers and clients are allowed in the facility – no one can just wander in for a free pop. She noted clients are referred to MAP and screened upon intake, then given an individualized care plan.

And while the department offers other rehabilitation services with the goal of abstinence, Papo said MAP has been most effective at stabilizing those with chronic, severe alcoholism, who commonly reduce their consumption even if they don’t quit drinking altogether. Also, department officials say, none of the booze used in the program is purchased with taxpayer dollars.

The San Francisco Fire Department has endorsed MAP, saying in a statement that its members know well how frequently chronic alcoholics require emergency services – some of them daily – and calling the initiative “an incredibly impactful intervention’’ in reducing unnecessary calls.

“Since MAP’s inception in 2020, our Department has seen a marked decrease in EMS utilization from this small but highly vulnerable population,’’ the statement said.

Vitka Eisen, CEO of HealthRIGHT 360 – a San Francisco nonprofit that advocates for treatment of substance use disorder – said some alcoholics will ingest hand sanitizer or mouthwash to avoid withdrawal if they can’t access liquor.

Gary McCoy, the organization’s vice president, can relate. McCoy, 45, said his use of heroin, meth and alcohol caused him to shuttle between homelessness and jail until finding sobriety – and sticking with it − through a harm reduction program more than 14 years ago. He sees the approach as a valuable tool to get addicts into recovery and eventually abstinence but realizes the backlash it can evoke.

“That's the problem with stigma,’’ McCoy said. “When you start bringing your morals into things, you forget to look at the bigger picture, and the data and the research that support programs like this.’’

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how is san francisco tourism

2,000 Sea Lions Roamed, Just to Make This Dock Their Home

The sea lion population at San Francisco’s Pier 39 set a record this week.

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By Heather Knight

Photographs and Video by Ian C. Bates

Reporting from Pier 39 in San Francisco

  • Published May 30, 2024 Updated May 31, 2024

The number of visitors to San Francisco has not rebounded to its prepandemic level — not among humans, anyway. Sea lions, on the other hand, are swimming to the city in higher numbers than ever recorded.

This week, sea lion counters — yes, they exist — tallied 2,000 of the whiskered, blubbery creatures in the water alongside Pier 39 on the city’s northern edge. That’s 600 more than the previous record of 1,400 set in the early 1990s, according to Sheila Chandor, who has been the harbor master at Pier 39 since 1985.

“They’re not buying the doom loop!” Ms. Chandor said with a laugh, referring to the theory circulated by detractors that San Francisco is on the verge of ruin. “We have been truly overrun.”

Two people gaze out at hundreds of sea lions, one of which is stretching upward with its mouth agape.

Adam Ratner, a sea lion expert at the Marine Mammal Center across the Golden Gate Bridge in Sausalito, described the surge as “truly remarkable.” He said his group tallied a record of 1,701 sea lions in 2009.

“Every dock is full,” he said. “It’s quite the sight, quite the sound and quite the smell.”

The animals were initially drawn to a large school of anchovies just outside the Golden Gate Bridge, though it is not clear what has kept them around, Ms. Chandor said. The sea lions, in turn, have attracted flocks of tourists and locals alike.

When the onlookers arrive, they are greeted with the deafening sound of 2,000 heavyweights grunting, growling, snoring, splashing and chanting, “Arf, arf, arf!” — all of which makes for an unforgettable city soundtrack.

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Pier 39 is one of the most popular tourist spots in San Francisco, situated near one end of Fisherman’s Wharf with a carousel, T-shirt shops and restaurants famous for their sourdough bowls of clam chowder. In a stroke of genius, Pier 39 officials installed wooden floats more than three decades ago to serve as a rest stop for curious sea lions.

But there simply is not enough space these days. There are far too many sea lions to fit on the floats, and on a recent afternoon the marine mammals repeatedly piled on top of each other and pushed each other off.

Others have taken to lounging on docks farther away, one of which has already begun to sink under the burden of the 800-pound behemoths. Ms. Chandor said her team had to turn off the fresh water supply to a dock because the lumbering sea lions damaged the faucets and sent the water gushing.

Julian De La Cruz, 36, rode the ferry from his home in Vallejo, Calif., just to check out the bountiful beasts.

“I love them,” he said, showing his baby and toddler the sea lions for the first time. “They’re part of San Francisco, part of California. People travel from all over the world to see these guys.”

Erica Schmierer, 31, lives just a few miles away in the Castro District of San Francisco, but had never ventured to Pier 39 until this week, when she was hosting an out-of-town friend. Locals often consider the pier a tourist trap.

“I always thought this was just a carousel and shopping,” she said. “I didn’t know there were 2,000 sea lions in my backyard.”

As San Francisco struggles to recover from the pandemic, which battered its tourism industry and hollowed out its downtown , the sea lions have been a big plus. It mirrors the sea lions’ arrival in early 1990, a few months after a devastating earthquake in 1989 that similarly brought tourism to a halt.

how is san francisco tourism

The first sea lions threw themselves on the docks back then, causing damage and angering boat owners who couldn’t reach their vessels, recalled Ms. Chandor, the harbor master. So the Pier 39 staff decided to build the wood floats, and an overlook for gawking tourists. The animals have been a regular presence in varying numbers ever since.

There are currently 250,000 sea lions off the coast of California, and most of them breed in the Channel Islands near Los Angeles. Every spring, the females stay there to have their pups while the males swim off in search of food, some traveling as far north as Alaska.

This year, more males than ever have found a refueling station at Pier 39, but the mothers and babies down south have suffered. Researchers have reported seeing hundreds of dead sea lion pups wash ashore, apparently born too early to survive.

Researchers consider the current population of sea lions to be healthy overall, but they are studying the pups’ premature births, which they believe are the result of climate change and the rising temperature of the ocean, said Michael Milstein, a spokesman for the National Oceanic and Atmospheric Administration. Warmer water has led fish to swim farther from the sea lions’ breeding grounds, which has forced pregnant sea lions to swim farther to reach them and keep their pups healthy.

The dads, though, seem to be doing just fine. Maybe too well, Ms. Chandor said.

She said the males will probably leave in a couple of weeks to swim back down south, and she hopes the numbers will not increase in the meantime. The pier, she said, has reached its sea lion capacity.

“Everybody loves a feel-good animal story,” she said. “But it will literally go from sublime to ridiculous in a very short time.”

Heather Knight is a reporter in San Francisco, leading The Times’s coverage of the Bay Area and Northern California. More about Heather Knight

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