brewery virtual tour

The Best Virtual Tours of Breweries, Distilleries, and Wineries

words: Tim McKirdy

illustration: Danielle Grinberg

Close to 300 million Americans — roughly 90 percent of the country’s population — are currently being urged to stay at home, in as many as 38 states, 48 counties, 14 cities, the District of Columbia, and Puerto Rico, according to the latest data from The New York Times.

The unprecedented measures have left many of us seeking new and novel forms of entertainment. Some now enjoy virtual happy hours with friends, while others have elevated those experiences by introducing virtual drinking games to the fray. Pretty much all of us are drinking more , with many taking advantage of alcohol delivery services for the first time .

And yet, no amount of virtual picklebacks or beer pong can douse the flames of wanderlust. But while physical travel is an impossibility right now, many are managing to escape their four walls via virtual tourism.

Google Trends data shows just how hot “virtual tours” are right now. For the past five years, interest in the search term showed a lifeless flatline on the search engine before a sudden recent spike, peaking in the week beginning March 22 — the very same week stay-at-home orders spread across most of the nation.

For those who usually plan their travel and vacations around their favorite alcoholic beverages, a number of breweries, distilleries, and wineries are thankfully well-equipped to welcome swaths of virtual-passport-carrying armchair tourists. Online experiences range from full-blown virtual renderings of iconic distilleries to intimate guided tours of local breweries. Best of all: Each of the tours can be enjoyed with a glass in hand.

Distilleries

Of all of the booze-spiked virtual excursions, none is more expansive, surreal, or singular than the Buffalo Trace Virtual Tour .

“Within the last 12 months, we’ve had over 300,000 visitors to Buffalo Trace , but most people around the world are never going to make it to Kentucky,” says Kris Comstock, senior bourbon marketing director at Buffalo Trace Distillery. “So [we asked ourselves], ‘How do we take that experience and somehow recreate it for our fans in Europe and all around the world?’”

More than one year in the making, and created from over 10,000 photos of the distillery, Buffalo Trace launched its virtual tour in January 2019. The free-to-download app, which runs on desktop computers, iPhone, and iPad, lets users explore a computer-generated recreation of its historic Frankfort, Ky., facility. The overall experience is part whiskey tourism, part computer game.

“Visitors” can investigate more than a dozen of the distillery’s buildings and production facilities, and roam up to 400 acres of distillery landscape. Buffalo Trace’s legendary guide, Freddie Johnson, is also on hand to lead four virtual tours and teach every aspect of production and a touch of history.

“The reason we created it virtually is so we can update it over time,” Comstock says. “As we expand the distillery, we can update the program.” The game-like platform also allows Buffalo Trace to add unique experiences within the app.

Users become virtual collectors, with bottles of all the distillery’s brands hidden throughout the grounds for visitors to gather while exploring. There’s also a quiz to test their bourbon knowledge, and the opportunity to travel back in time and explore the distillery at different points throughout history.

“The tour is not meant to be just educational, it’s meant to be fun,” Comstock says. And during these times of social distancing and stay-at-home orders, it’s proving to be popular. “In March we had more downloads than any other month since it launched,” he says.

Scottish whisky distilleries also offering virtual exploration packages include The Glenturret Distillery , Laphroaig , Glenfiddich , The Balvenie , and Talisker .

The Glenturret’s experience is by far the most interactive of the bunch. Its tour lets users snoop around every inch of its distillery, with the 3D space stitched together from high-resolution 360-degree photos. There are educational videos embedded in different parts of the platform, making the “tour” every bit as informative as it is intriguing.

The Balvenie, Glenfiddich , and Laphroaig, meanwhile, let armchair voyagers discover their facilities via 360-degree YouTube videos. It’s a popular tool that’s also been utilized by many other distilleries, wineries, and breweries, and the concept is simple: A host from the property explains various aspects of their brand’s history and production processes, while viewers can rotate the camera angle to view everything that’s happening around them.

For those who don’t like whisk(e)y, London-based gin distillery Sipsmith offers a similar YouTube experience , hosted by founder Sam Galsworthy and Master Distiller Jared Brown. The three-minute video also features special guest appearances from Sipsmith’s copper stills: Prudence, Patience, Constance, and Cygnet.

Patrón Tequila gives guests a look inside its scenic hacienda and production facilities via a 360-degree YouTube video , which can also be viewed on virtual reality platforms, including Google Cardboard .

This tour is as much a behind-the-scenes look at one of Mexico’s most iconic tequila producers as it is an insight into the process of making tequila itself. The video melds cutting-edge 360 filming technology and computer-generated images (CGI), and is given through the perspective of a bee, the symbol of the Patrón brand.

For those seeking spirits with a side of vineyards and an iconic chateau, Cognac producer Martell should be the first port of call. Available to explore on desktop computers and on Google Cardboard, Martell’s interactive photo/video tour gives an all-access pass to its grounds, cellars, and chateau.

There are embedded educational videos and secret keys and recipes to collect. For virtual company, visitors can chat with Martell’s virtual bartender as he fixes a range of different cocktails, or enjoy the peaceful presence of a few friendly deer in the garden. Don’t have time to explore everything? Users can create a profile, save their progress, and revisit at a later date.

For enotourism, virtual travelers have a host of wineries to explore, many of which offer a similar, though not quite as extensive, experience to Martell.

Multiple well-known brands, including Louis M. Martini , Kendall-Jackson , Chateau Montelena , and Matanzas Creek , host platforms built from 360-degree photographs of their vineyards, cellars, and production facilities. While not quite as interactive as Martell’s experience, some have videos built into them, and many offer a direct link to the winery’s online store from within virtual tasting rooms.

“During times like these with the current Covid restrictions, we love being able to provide our customers with the opportunity to transport here virtually and inspire wanderlust for when this is all behind us,” a representative for Kendall-Jackson told VinePair.

Oregon-based Visiting Media is one technology firm creating such experiences. To date, it’s built over 100 platforms for a range of winery, distillery, and brewery clients.

Senior account executive Mason Feudner says the experiences are typically used by wineries to showcase their suitability as event venues. But with so many of us stuck at home, one of the platform’s best assets right now is helping virtual tourists “feel like they’re escaping their living rooms,” he says.

Other wineries offer 360-degree YouTube videos similar to those provided by distilleries. Archery Summit Vineyard , in Oregon’s Willamette Valley, gives viewers a two-minute look behind the scenes at its Dundee property, including a sneak peek inside its wine cave and “A-List Lounge.” In Prosser, Wash., 14 Hands offers a similar two-minute experience, complete with stunning drone shots taken from above its vineyards.

And if it’s rolling vineyards you seek, no tour compares to the 360-degree Virtual Reality Champagne Experience . Created and hosted by a local regional board, the seven-minute video spans vineyards, wineries, caves, and the city of Reims. With a French-speaking tour guide, for those who don’t speak the local lingo, it’s surprisingly close to a real-life vacation.

Quintessa Winery , in St. Helena, Calif., is also well-versed in 360-degree vineyard drone shots . But amidst stay-at-home orders, the Napa Valley winery is also launching a new Instagram Live series that will transport followers to its property. Hosted by general manager Rodrigo Soto and winemaker Rebekah Wineburg, the series airs every Wednesday at 4 p.m. PT and features interactive vineyard and winery experiences as well as updates on life in the vineyard.

Lagging behind, somewhat, on the virtual tourism front, are breweries. But some offer worthwhile YouTube experiences similar to those previously mentioned.

Budweiser Budvar’s video drops viewers into the southern Czech Republic, and is one of the more in-depth tours at around five-and-a-half minutes long. In the video, the tour guide delves deep into the production process, and highlights the importance of local water and hops in its brews.

3 Daughters Brewing also does a great job of simultaneously giving a tour and explaining how to make beer, all in the time it takes to brew a cup of tea. Brooklyn Brewery , Goose Island , and Allagash Brewery also provide short but sweet domestic experiences.

“We’re in Maine — it’s not necessarily a super-central place to get to,” says Brett Willis, marketing specialist at Allagash . Whether in the midst of a global pandemic or otherwise, the YouTube video tour offers drinkers the chance to “interact with Allagash,” past just drinking its beer, he says.

Another beer professional looking to help drinkers and brewers interact while social distancing is Don Littlefield, general manager of Brew Bus Tours .

Under normal circumstances, Brew Bus offers winery, distillery, and brewery tours across Maine, Massachusetts, and Rhode Island. “As a tour operator, we can’t pivot to curbside pickup, home delivery, or takeout,” Littlefield says. Instead, his company has transformed into hosting virtual tours on Instagram Live via the Maine Brew Bus account (the company is split into three operations).

Every day at 3, 4, and 5 p.m. ET, Littlefield connects with a different Maine brewer for 30 minutes, giving them a platform to talk about their company and highlight how they’re adapting to life during Covid-19. They also talk about what they’re currently brewing and give a glance inside their brewing facilities. Littlefield was inspired to start offering the tours after seeing a Canada tour company, Brew Donkey, offer a similar experience.

“We’ve turned into a media production house, which is kind of ridiculous,” he says. While hosting the “tours,” Littlefield records the conversations and then posts them online as YouTube videos. Another member of his team then takes the audio and creates podcasts, complete with title credits and intros and outros.

While the tours themselves are free, in every broadcast Littlefield mentions a virtual tip bucket where guests can leave a donation. For deep-pocketed, generous individuals who are able to give $100, Maine Brew Bus will match the tip with an equal-value gift card for use when social distancing restrictions are loosened.

“It’s not financially lucrative, but my hope is that as these [episodes] re-air and people find them on YouTube, we’ll continue to have some sustainability from that,” Littlefield says. “All things considered, we’re trying to stay positive without really knowing when we can get back to what we do best.”

Published: April 3, 2020

• The Best Virtual Tours of Breweries, Distilleries, and Wineries | VinePair
• https://vinepair.com/articles/best-virtual-tours-brewery-distillery-winery/
• wbs_cat Beer, wbs_cat Spirit, wbs_cat Wine, brewery, coronavirus, covid-19, distillery, virtual tour, winery
• Covid-19 Conversations: Owners of NYC’s Ruffian Wine Bar and Kindred on How the Government Should Help Restaurants | VinePair
• https://vinepair.com/articles/covid-19-conversations-owners-of-nycs-ruffian-wine-bar-and-kindred-on-how-the-government-should-help-restaurants/
• VinePair Staff
• wbs_cat Wine, business, coronavirus, Covid-19 Conversations, Kindred, Ruffian, The VinePair Podcast, wine bar, Wine Business

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• What's on Tap

We’re an award winning independent brewery with a diverse range of beers to suit all tastes, from IPAs to classic stouts and lagers, to experimental brews and barrel aged beers. With our events calendar all but disappeared this year, we’ve switched to telling our stories and introducing our beers virtually.

We think it’s an amazing social activity suitable for a wide range of groups. We can cater for all budgets and and party sizes, from small and intimate 10 person tastings, to large scale seminars.

We’ll help you to curate the perfect beer selection and then make sure it arrives fresh to the door of everyone involved, ready to go straight in the fridge ahead of the tasting.

With events and meetings across the world coming to a halt in 2020, getting together became something of a challenge. 

Here at Siren, we still want people to be able to come together to drink, enjoy and learn about great beer. Whether you're looking for a corporate team building experience, are hosting a stag do or hen do, or just want to bring together family and friends for a unique experience, we've got you covered.

Our private Virtual Beer Tastings session can be completely tailored to your needs and budget - read on for more!

Because our tasting events can be so flexible, we’ve found that the format works incredibly well for the likes of:

• Businesses working remotely, looking to run team-building activities and after-work drinks
• Stag & Hen parties getting creative in the current climate
• Sports teams, clubs and groups of friends
• Home-brewers or self-confessed beer geeks looking to add to their knowledge and find out some behind the scenes

Tastings can be held for groups of 10 to 100+, at any time of the day or evening. No prior knowledge of beer is required, we‘re used to talking with people at all stages of their beer journeys.

How it works:

• Each package is completely bespoke based on your requirements and availability.
• Let us know your budget, dietary requirements and tastes and we’ll suggest the perfect range of beers to try.
• Hosted on Zoom, Microsoft Teams or whatever virtual meeting platform works best for you.
• Beers selected on seasonal availability, so it’s different each and every time.
• Packages range from £30 - £60 per person

What’s included:

• Selections can include snacks and add-ons
• Fresh beer delivered to the doors of everyone involved, included in the price
• Passionate Cicerone qualified professional hosting you and talking through the selection
• You’ll get a sneaky look around our award-winning barrel store in Finchampstead
• We’ll include a special discount code so you can top up your favourite beer afterwards!

Great fun and very informative! A unique way to build relationships and also taste some fantastic ranges of IPA.

With the current situation this is definitely the way forward to have engaging events!

Steve Taylor, Senior Sales Executive

Our virtual tastings are hosted by team members from right across the company. From Brodie, our events guy, to Tim who creates our content, one of the sales team or even one of our incredible brewers. Whoever is hosting you will be taking you on a journey through our beer, answering all your questions and giving you a great time! 

With the need to keep in touch with our customers, prospects and partners throughout times when we cannot all be present, the Siren team offered us a perfect solution to keep our audiences engaged and thirst quenched.

Direct-to-door delivery service, a virtual brewery tour and a guided craft beer tasting session provided the perfect informal and relaxed social platform to strike up conversations and entertain our delegates.

We look forward to working with the Siren team again as they make the process so easy. 

Vijay Mistry, Channel Marketing Manager

Time to get booking...

If it sounds like a virtual beer tasting experience is right for you, then get in touch! 

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Private Virtual Beer Tasting Events

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Virtual Beer Tasting Events with Bon Beer Voyage FAQs

What is a Virtual Beer Tasting?

Each tasting event can be tailored to make sure the level of discussion and information offered is of interest and entertaining to all participants. Our tastings are interactive, allowing attendees to ask questions and share their thoughts on the beers they chose for each particular style. We discuss  interesting stories about the beers, how to serve, taste & enjoy different styles of beer, what types of flavors one might experience and/or what might pair well with a particular beer and we even add in a bit of trivia and prizes.  We present our beer tastings in a relaxed, entertaining fashion. Beer tasting is interesting, sure, but it should be fun as well! 

We also offer beer and cheese pairing as well as beer and chocolate  pairing options for our virtual tastings.

Our typical Virtual Tastings last about 1-1 ½ hours, but timing for private groups can be adjusted to meet the specific parameters of your particular meeting or event.  Your hosts, Ruth Berman and Mike Arra, the co-founders of Bon Beer Voyage, have been teaching beer tasting and sharing the fun and entertaining aspects of craft beer for years. They now offer their online events to groups of all sizes as fundraisers, virtual happy hours, virtual trade show events, birthday parties or just a chance for companies of all sizes to virtually take their clients out for drinks!

How Does a Virtual Beer Tasting Work?

We run our events via Zoom or your preferred platform. Typically, once you register an email will be sent to the email address of the registration with info on the beers they should purchase/acquire for the tasting.  A few days prior to the tasting, a link to the Zoom event will be sent out, along with optional tasting notes which may be printed out to use during class and/or kept for reference.  Everyone logs in at the pre-set time and the tasting fun begins!

A 6-Pack of Reasons to Partner with Us for Your Online  Beer Tasting Events

1. Unique Customized Options for Your Virtual Meetings, Trade Shows and Events: Our Cybeer Tastings offer a casual, fun and unique alternative to overplayed wine tastings. We can adjust the content and tasting options of each Cybeer event to best suit your group. 2. Memberships: Our industry affiliations allow us to tap into current industry trends. We are members of The Florida Brewers Guild, Brewer’s Association, World Food Travel Association, Pink Boots Society and North American Guild of Beer Writers. 3. Experienced Beer Educators: For the last decade, our company has taught beer tasting at commercial locations such a World of Beer and Total Wine, as well as for private events. We added our online Cybeer tasting events back in February of this year and the adjustment to virtual has allowed us to offer a great program. 4. A Trusted Source of Expertise:  Our hosts have all been part of the beer industry for decades and all are uniquely qualified with amazing backgrounds and insider perspectives to share with you and your guests during our custom tasting events. Our hosts include beer educators, published beer writers, Beer Radio and Television hosts, Beer Experts for USA Today’s 10Best Lists, International Beer Judges, Cicerone Level 1 CBS certifications, beer panel experts, moderators and presenters, and international beer travelers.  But most importantly, all our hosts are passionate, dedicated, beer lovers! 5. Awards and Certifications: Bon Beer Voyage is a two-time winner of The World Food Travel Association Food Trekking Awards; British Airways Opportunity Grant Winner; Listed in Top 100 Beer Blogs; Constant Contact All Star Award for monthly ‘brewsletter’ and multiple-year winner of  Lux Life Magazine Travel and Tourism Awards. 6. The Choice of National Corporations to Family Groups and Beer Aficionados to  Industry Insiders : BBV has hosted virtual tasting events for everyone from large companies such as Microsoft and national law firms to birthday celebrations alumni reunions.  They have also hosted the founders of Beer Advocate, one of the top beer rating and information websites in the world, as well as internationally renowned brewmasters, on their European Beercations. Please click on our Guest Book  https://bonbeer.com/testimonials/  to see what our guests are saying about our tastings, tours and events!

Virtual Beer Tasting Events For:

• Networking Events
• Team Building
• Client Outreach
• Fundraisings
• Virtual Conferences
• Product Launches
• Holiday Parties
• Birthdays/Anniversaries/Celebrations
• Alumni Events

How Do I Arrange a Cybeer Tasting for My Group?

Feel free to call or email us with questions and or date requests for your custom event. You can reach us at 1-888-846-2337 or [email protected] .

Click Here to See Comments from Our Happy Guests

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It was super fun and a wonderful experience! Ruth and Mike are very knowledgeable on beers and histories. Pairing chocolate has now become my MUST HAVE when I drink beers at home. Team members’ feedback are all positive as well. Great event!

Microsoft Finance Rotation Program had a fantastic time tasting beer and chocolate with Ruth and Mike for our program graduation. They were responsive and easy to work with during the planning process and the actual event was so much fun. They are very knowledgeable and do a great job keeping things interesting and keeping everyone engaged during the event. We have already booked another event with them !

It was a pleasure working with Ruth and Mike! Their beer knowledge is matched by their hosting skills. I was skeptical about a virtual beer tasting at first, but now I’d gladly take part in another . And I’d love to take one of their beer tours!

Our team had a great night with Tara and Bon Beer Voyage virtual beer & chocolate tasting. Tara was knowledgeable, engaging and entertaining. Everyone loved the event and we couldn’t have asked for a better “holiday party” given the times. I’d love to go on one of BeerBonVoyage’s trips one day.- Michelle R.  Setplex Here’s our linkedIn post about the event: https://www.linkedin.com/posts/setplex_beer-tours-and-beer-vacations-for-beer-lovers-activity-6753357395348602880-HdZ6

We loved you two – so nice how you both play off of each other and interact!

Ruth and Mike entertained us, shared their amazing knowledge and created a very fun experience for our team!!! Look forward to one of the Europe tasting tours with you both! Thanks from the Netwoven Team!

In these times of Covid we are searching for ways to still entertain out customers. We organized 2 virtual Oktoberfest events with Bon Beer Voyage and they really hit it out of the park. The hosts were engaging, knowledgeable and fun. We will definitely consider Bon Beer Voyage for future events, both virtual and in person

Bon Beer Voyage is the perfect addition to your team building exercise . It was great. thank you.  

Super fun event. Bon Beer Voyage was great to work with! 

Mike and Ruth made everyone feel comfortable and were knowledgeable and entertaining.

This fundraising event raised money for my campaign and was fun for everyone. It was interactive and kept everyone’s attention. There were attendees at all knowledge levels, from novice to expert, and we all learned something from the class. Highly recommended! 

Such a great event and loved having a virtual option in order to gift experiences during the pandemic. Ruth and Mike are so knowledgeable and all the guests had a good time. Would definitely do this again for another event! 

This was a lot of fun . Great to try new beers and pairing with cheeses. Thanks for doing this

It was a great event. You made it fun and informative . The pairing of the beers and cheese were perfect. Never would have thought of those. Thanks for a fun time.  

I really couldn’t imagine a Zoom event being this fun!

Ruth and Mike were the perfect hosts of our event. From day one Ruth was in constant contact with me regarding all details from mailing the packages to each attendee’s house address, trivia questions, event theme, etc. Ruth made sure all of my questions were answered before the event. At the event, Ruth and Mike were both entertaining and knowledgeable about each beer and chocolate pairing. The stories were equally interesting. It was very well done and I can’t say enough good things. Seriously, this was the best virtual event I have ever attended .

Highly recommend booking Mike and Ruth to host your beer tasting event! They went beyond our expectations by providing so many fun facts and stories about each beer. The pace was great and they were able to answer all of our questions. The whole booking process was easy & hassle free. So happy to be able to come together with my colleagues without having to prepare anything (thanks to the shipment to our homes) or get dressed and drive!

Ruth and Mike exceeded our expectations for a tremendous Beer Tasting Event . The virtual atmosphere was fun and engaging. Their international, national, regional, and local beer knowledge/expertise was fantastic. Regardless if you are a connoisseur of beer or newly exploring beer, you will walk away from this tasting event fully satisfied with your newfound knowledge, and you will find beer selections that you love. Their interaction with all of our attendees was kind and personable. Additionally, all aspects of pre-planning the event and communication were simple and always professional. I highly recommend Bon Beer/Ruth and Mike. Thanks so much!

Thanks for a fun and engaging virtual beer tasting.

Thank you so much for hosting this awesome event for our office! We had so much fun and even though it was virtual, we felt like we got to travel around the world with the beers you selected! You were both so kind and engaging throughout, we look forward to going on one of your in-person tours someday!

Had a great team build with Lisa and Bon Voyage Beers. Learned a lot about beer, had a great time. This is actually my second one!

Ruth and Mike – We absolutely loved your event and the entire concept of a Beer Tasting over zoom! It’s hard to do virtual events, however you made the experience for our staff fun, exciting, and a great way to spend a Friday afternoon ! Not only were the beers delicious but the knowledge was fascinating and the company was delightful! Thank you so much and we look forward to booking your company again for our next event! Thank you so much,

Read More Happy Guest Reviews!

Feel free to give us a call or email us with any questions about our tours, tastings or events. We’re always happy to talk about beer and travel!

1-888-U-GO-BEER

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Nod Hill debuts immersive, 360-degree virtual tour of brewery

Nod Hill Brewery has created a unique, interactive virtual tour of their brewery and campus in Ridgefield. The tour includes a guided walkthrough of the brewing & packaging process with the brew team as well as a chance to explore & discover the taproom, Biergarten and Backspace in an immersive, 360-degree environment.

The project was conceived and executed by A&R 360 Creative Solutions , a company owned by Nod Hill server & A/V engineer Adam Bernier. "It was a pleasure working with the Nod Hill team to create this unique and brand new type of brewery tour experience that is the first of its kind," explains Adam. "The new phase of Virtual and Augmented Reality is not only about entertainment, but more about enhancing and enriching real life experiences.”

Visitors can order beer to-go from a virtual checkout counter, watch past musical performances from the Backspace stage, and have a walkthrough of Nod Hill’s private event room, the Backspace, with event coordinator Andrea Neubauer, to get ideas for booking an event.

The highlight of the tour is a walkthrough of the brewhouse with Nod Hill brewers Kyle Acenowr and Kat Michaud. “The 'Brew Day with Kyle and Kat' section of the tour is a perfect example of how we are now able to offer Nod Hill Brewery fans an interactive look behind the scenes into the brewing and canning process hosted by the actual brewers themselves” says Adam, “instead of just a passive text or flat video website."

The tour can be found at https://www.nodhillbrewery.com/virtual-tour.

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On Tap: 4 Virtual Brewery Tours Worth Taking

By Richard Thomas

Lots of folks in the booze business have a similar dilemma right now: they’re stuck at home and have already run out of binge-worthy TV.

Another thing most people in the booze business share in common, though, is that they are essentially storytellers. Having a good story is especially true for slinging pints to beer geeks, who otherwise will want to have a technical conversation about yeast strains and specific gravity.

Unfortunately, you can’t take your enforced downtime on a road trip to a brewery; they’re all closed to the public for the time being. What you can do instead is take a virtual tour, and glean your essential narrative there. By “virtual tour,” I don’t mean a YouTubers video or even a documentary, but a genuine presentation by the brewery itself, intended as a preview, aid to or even substitute for going there in person.

Strangely, most breweries don’t have such a production of their own. Here are four of the best options—virtual tours from the brewer’s own mouth that will give you that something to talk about when you get back to work. Don’t forget to pick up a sixer from the relevant brewery and do a home tasting.  

Big Sky Brewing Company

This little brewery in Montana won a big score on the virtual tour meter for its cutting edge presentation, using 3D dollhouse modeling. It’s as virtual reality as you can get without donning goggles. You can either point, click and rotate your own way through the or simply hit play and let the pre-programmed procession take you through the brewery. Either way, the format is the next best thing to being there.

Take the VIRTUAL TOUR .

Brooklyn Brewery

Brooklyn Brewery Virtual Tour

Narrated by the personable Garrett Oliver, this 4 ½ minute film uses 360 degree videography. Look in the upper left corner and you’ll see the four-direction button. So, have a look around as Oliver explains each stage of his beer-making process and learn something new about one of America’s best-known craft lagers.

Tröegs Independent Brewing

Hershey, Pennsylvania is best known for its chocolate, but it also is home to a small brewery that keeps popping up on “Best Craft Beer in America” lists. This stylishly-scored video forgoes narration, instead rolling step by step through each piece of equipment or part of the brewery to reach the shop and taphouse at the end. The lack of narration makes it rather relaxing, but you should know the basics of beer-making before starting.

Anchor Brewing

Anchor Brewing Fog Breaker IPA

To start with a brewery named “Anchor” is a triple entendre, because on top of everything else Anchor Brewing is also one of that small group of American brewers that survived industrial consolidation and the changing tastes of the Boomers to make it out of the ‘60s, ‘70s and ‘80s and into the modern era. Their presentation is decidedly old school, just still photos and text, but it is chock full of fun tidbits to share across the bar.

Take the brewery tour HERE .

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Virtual Team Building Events & More

Let us entertain, educate, and captivate your co-workers, clients, or meeting attendees with one of our private at-home Experiences .

Choose between three one-of-a-kind virtual team building events.  All events include tasting boxes or experience kits shipped throughout the US:

• Beer & Cheese Pairing Experience
• Wine & Cheese Pairing Experience  (Visit our new website to learn more about this virtual event!)
• Charcuterie Board Experience
• Ice Cream Float Experience (alcohol-free) .
• Tea & Mindfulness Experience

☀️ NOW BOOKING : Summer Getaway Beer & Cheese Pairing Experience  (Please visit our website to learn more about this virtual seasonal celebration!)

A CUSTOMIZED EXPERIENCE FOR ANY BUDGET

1. beer & cheese pairings.

Spice up your Zoom happy hours with City Brew Tours’ Beer and Cheese Pairing Experience ! Utilizing the same entertaining and interactive methods that our guides use on tours, this live virtual guided beer entertainment will explore the intricacies of pairing beer and cheese while adding a fun interactive spin to the existing video chat with co-workers or clients.

Each event includes Custom Tasting Boxes that we deliver to participants a few days before the event. The tasting boxes are fully customizable and can include 2-5 beers and gourmet cheeses, artisanal chocolates, and smoked meats. We can customize your box (i.e. custom pint glasses, koozies, etc.) for a nominal fee.

We also offer Seasonal Versions of our tasting boxes throughout the year. Seasonal boxes change every couple of months and include themes such as Holiday Parties , Winter Warmers, Spring Flings w/ St Paddy’s Add-on, Summer Getaways, and Oktoberfest celebrations.

2. Wine & Cheese Pairing Experience * New *

We are thrilled to announce our the Wine & Cheese Pairing Experience as our newest virtual event! This elegant virtual wine tasting brings the ambience and style of a vineyard tasting room home to you. Learn to taste wine like a sommelier and create delectable food pairings with multiple wine styles and artisan-made cheese.

Our Wine & Cheese Pairing Experiences come with Wine Tasting Kits that are delivered to your guests before the date of your event. The Wine Tasting Kits feature three separate varieties of wine, which you will learn to perfectly pair with a selection of farm-sourced cheeses, sourdough crackers, chocolate coins, assorted nuts and dried fruit. Customize your Experience with notecards and company swag!

3. Charcuterie Board Experience

The delectable Charcuterie Board Experience takes you and your guests on an expertly-designed culinary journey with gourmet meats, artisan-made cheeses, and imported foods. Discover how to craft your own show-stopping charcuterie elements like a salami rose!

Every event includes  Charcuterie Board Kits that are delivered to each guest a few days prior to your event. Boxes come loaded with everything needed to build your board, including gourmet smoked meats, locally-sourced artisanal cheeses, delectable dried fruit, and delicious crackers. This event is fully customizable, too!

4. Tea & Mindfulness Experience

In the Tea & Mindfulness Experience , guests learn how to brew globally sourced teas while one of our experienced Live Event Hosts leads guests on goal-focused meditation and a mindful tea-tasting exercise that engages all 5 senses.

Each participant receives a Custom Tasting Box that includes: 3-6 teas, a tea brewing mug, cookies, and notecards. Other tasting box options include snacks, candles, tea coasters, and more. Boxes are completely customizable!

5. Ice Cream Float Experience

The Ice Cream Float Experience is a fast-paced 30-minute virtual event that’s perfect for a quick pick-me-up in the midst of a long day of virtual sessions. During this experience, participants will make their own ice cream (no special equipment needed!) and then make root beer, orange, or cherry floats. Each participant will receive an ice cream float kit, then get together with one of our hosts via videoconference for some frothy fun!

Testimonials

“We had a fantastic time! It was great to have the cheese and other items for those who don’t drink. Tim was a great host and super knowledgeable about the beer and pairings.”

– Allison W., Amazon

“Everyone had a great time and Mike was very engaging and fun. Thank you again for all your help!”

– Jen L., Twitter

“Our experience was great—Audrey was super fun and a great moderator. The hour flew by and I’ll definitely keep you in mind as we plan future events.”

– Ilana G., Philips

Let us know a bit about your event and we’ll get to work putting together an unforgettable Unboxed Experience for you and your team.

Contact us today to get started, and raise a glass to a well-crafted corporate event!

Email: [email protected] Phone: 888-623-8687 ext. 202

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28 Fun Virtual Beer Tasting Ideas, Kits, & Games For “Hoppy” Remote Drinkers In 2024

In fact, one beer archaeologist (yes, that’s a thing) believes a thirst for beer and other fermented beverages heavily influenced human development, steering hunter-gatherers’ decisions about which crops to cultivate and where to build permanent homes and also playing a key role in the development of religious rituals and art.

Today, in the remote work culture, beer remains a great equalizer, a magical elixir that helps us transcend distance and feel united, even virtually, for shared merriment, laughter, and joy.

“When all else fails, there is music. When that fails you, there is beer.” – James Hauenstein, Author

Virtual beer tasting is one of our favorite ways to harness the power of this age-old jovial juice. If you’re looking for creative ways to have virtual fun or if you’ve been feeling disconnected, lonely, or low, then a little beer might just be the answer.

Let’s raise a glass to the ancient brew and to the modern technology that enables us to virtually enjoy it with our friends. Spread happiness and joy to your favorite people by hosting one of the ideas below.

Page Contents (Click To Jump)

Virtual Beer Tasting Ideas

1) virtual beer & cheese pairing experience.

The unforgettable hosts at Elevent  consider it their specialty and their passion to deliver craft beer tastings and cheese pairings that provide transportational flavor experiences you can enjoy from the comfort of your own home.

This tasting proves there’s true magic in the shared experience, even when you’re not gathering in person. It delivers just as much bonding as any of those good times you spent  drinking at work  in-person.

You might even forget you’re gathering virtually as you enjoy a shared flavor experience, laugh with each other, and learn from your expert guide. (You’ll be amazed to learn how satisfying an old-fashioned “cheers” can feel, even when your glasses can’t touch.)

Pro-tip: This virtual beer tasting idea also pairs nicely with Virtual Pub Quiz Happy Hour Trivia

2) Oktoberfest Beer Pairing Event

Celebrate the iconic German beer festival Oktoberfest with a special beer selection full of fun flavors and traditional European beers. The Oktoberfest Beer & Cheese Pairing Experience transports you to the beer tents of Munich for a special virtual Oktoberfest celebration featuring specially-brewed Bavarian beers and gourmet German snacks.

This beer and cheese tasting event really takes you to Oktoberfest with a variety of German beers. The box also features some brews perfect for the Fall season. The German festbier is a highlight of ours, as you get to drink a beer you’d find in a typical Oktoberfest bierhalle.

3) City Brew Tours Beer Club

Grab some snacks, fill up the gas tank, and hit the open road with this virtual beer tasting idea that will take you and your fellow brew aficionados through a virtual road trip around the USA! Discover craft breweries along the way from big-city bottlers to hyper-local spots that pack a punch.

There is no doubt that there are an endless number of breweries out there crafting some of the best beer you can drink, so why not celebrate them with a beer tasting designed to shed some light on American breweries. If you and your friends are ready to hit the open road, talk to the team to learn more about City Brew Tours Beer Club .

4) National Brewery Tour

If you have ever wanted to tour a brewery but do now know how to make that happen, then you should explore the National Brewery Tour .

This online beer tasting event guides your team through an informational (and fun) tour through a real craft brewery with stops along the way to sample beer (via at-home beer kits) and learn the ins and outs of the beer-making process.

5) Virtual Oktoberfest

Celebrate beer drinking season with a beer tasting event based on German’s beloved Oktoberfest!

You can select a number of German beers to sample your way through Bavaria, or order the Oktoberfest Beer Box !

This tasting experience will guide you through five hoppy beers paired with cheeses, snacks, and activities to truly bring the magic of Oktoberfest to the Zoom screen.

6) DIY Beer Tasting: Local Brewery Edition

You don’t necessarily need to do an expertly guided tasting to have a toast-worthy time during your virtual beer event. You can easily work the do-it-yourself model with these steps:

• Choose your favorite local brewery. (If you don’t have a favorite brewery, then you can find a list of your local breweries using  Craftbeer.com’s search feature.) While you may obviously organize a tasting with beers from multiple breweries, choosing just one provides a nice cohesive experience. Depending on the brewery, they should be able to provide a nice range of beers from lagers to IPAs to darker porters. That way your guests can try different types of beer which will help spark conversation.
• Send your guests beer if shipping and delivery is an option in your area, or simply send everyone a list of beers and items to pick up before the event.
• Hop on a video call , through Zoom or Google Hangouts, for example.
• Taste the beers and share your tasting notes and reactions . You can even use this  beer evaluation sheet from Beerology  to discuss each brew like an absolute pro.

7) Virtual Craft Beer Tasting with Priority Wine Pass

Take all of the planning out of your tasting and let Priority Wine Pass send you everything you need to host your own craft beer tasting. Priority Wine Pass takes care of all logistics and can tailor the tasting to fit your budget.

Sample handcrafted beers from SLO Brew, a California brewpub once named “Brew Pub of the Year” at The Great American Beer Festival. Enjoy their famous beers without having to leave the comfort of your couch and invite your friends to enjoy a virtual happy hour with you too. Let your virtual host guide you through the tasting and enhance your knowledge and taste buds with these microbrews.

8) Virtual Happy Hour: Beer Edition

Hop up your favorite  virtual happy hour experience. Elevent’s happy hour options shine a spotlight on everyone’s favorite golden elixir: beer. Celebrate your guests’ love of the malty, the hoppy, the citrusy, and the brews that cover the  International Bitterness Unit scale  from end to end.

9) Sierra Nevada Virtual Brewery Tastings and Tours

Sierra Nevada offers tastings and virtual tours you can customize to build your perfect virtual tasting experience, special event, or  virtual birthday party .

Consider it the ultimate staycation, an exploration of the wonderful world of beer—an exploration you can enjoy without leaving your living room. These beer masters will give you an event to remember and toast fondly for years to come, whether you choose a private tour, a comprehensive brewery history lesson, or a straightforward tasting.

Want even more reasons to be excited? Since Sierra Nevada distributes beers widely across the United States, it will be easy for tasters in multiple locations to find the right beers, meaning you can all enjoy a unified tasting experience. (They even have a beer locator tool to help everyone find exactly what they need.)

Pro-tip: Have people in your group that don’t like or drink beer? Send them a happy hour box from Caroo  instead.

10) DIY Beer Tasting: Virtual Craft Beer Edition

Hoping to host your own virtual event that celebrates all the joys of craft beer? You can easily adapt the steps of the “DIY Beer Tasting: Local Brewery Edition” above to quench your thirst for the most finely crafted concoctions you can find.

Like all other good beer experiences, the success of this DIY event depends, of course, on the fabulous people you enjoy it with and also on the beers you share. Here are some resources you can use to locate, and in some cases ship, craft beers that excite your taste buds and your spirit:

• Brewers Association for Small and Independent Craft Brewers Member Directory
• Craft Shack
• Craft Beer Kings

11) Virtual Beer Tasting

Hop right into beer specifics with this delightfully delicious beer tasting class!

With the help of an engaging beer expert host, participants will embark on an exciting adventure to explore the look, smell, and taste of each unique beer.

Learn all about flavor profiles and beer characteristics, followed by a fun Q&A session where your group can learn other fun facts about all things bubbly & brewed!

With Confetti , beer lovers can craft their own tasting experience, choosing from a selection of unique beer tasting kits or a BYOB option. Got a favorite brewery or a favorite type of beer? They can accommodate that! This virtual beer tasting can even have a custom beer & snack kit you can personalize to your liking.

12) Beer 101 Course

No one will mind going back to school once you tell them you’re talking about beer school. This education-forward course from Craftbeer.com and the Brewers Association will teach beer enthusiasts and aspiring beer professionals everything they ever wanted to know about IPA, lager, stout, and all the other brews you know and love.

The comprehensive course packs a ton into one delightful hour. You’ll learn about ingredients, signature qualities of different beers, eye-opening tasting tactics, and some essential brewing factoids.

Pass a simple quiz and you’ll even get a certificate of completion that will look epic framed in your home bar or displayed on your compact bar cart.

Pro-tip: Looking for other kinds of virtual happy hours? A wine tasting perhaps? A Q&A with a sommelier? There are plenty of celebratory ideas for happy hours and other social events in this roundup of  virtual alcohol tasting ideas .

Virtual Beer Tasting Packs & Brewing Kits

13) seasonal beer box.

Seasonal Beer Box

Beer is good year-round. We know that.

However, a crisp lager in the Summer or a hoppy ale in the Fall can taste even better due to the season you are drinking them in. Enter… the Seasonal Beer Box .

This box of beer rotates in all kinds of beer from lagers to pale ales to stouts depending on the time of the year — meaning each beer box you receive is expertly curated and never the same!

To take things to the next level, your group can set up a beer tasting event where a beer-drinking host will lead you through delicious beer pairing, spout beer knowledge, and get everyone engaged in an online atmosphere. So no matter what season it is, there is a beer for you!

14) Beer Making Kit

A beer making kit that provides all the necessary ingredients to craft the ultimate adult beverage at home!

For all types of beer drinkers, this kit will not only teach your group a new skill, but your friends will be on their way over to try out your very own beer! As an added bonus, most of the included equipment can be reused for future homebrew days!

15) Microbeer Club Box

Essentially beer discovery in a box, this hoppy beer kit comes with 12 total bottles of beer, including many award winners, from several different breweries. Featuring a variety of different flavor profiles, from bright India pale ales to hearty red ales to hoppy India pale lagers.

Better yet, your tasting experience is rounded off by comprehensive tasting notes, profiles of each beer, and the entertaining history of the breweries responsible for all the glorious foamy flavors you’re enjoying.

16) Bravus Brewing Company Non-Alcoholic Brews

A craft brewery specializing in non-alcoholic brews, Bravus uses a special brewing process that produces rich flavor profiles that will dazzle even the most staunchly traditional beer enthusiasts.

Use their beers to create a unique tasting for non-drinkers or a new experience for beer lovers looking for a surprise. (You can even boost the fun factor by doing a blind taste test between a Bravus brew and an alcoholic counterpart.)

Build your tasting with a sampler pack filled with Amber Ale, Cerveza, IPA, Oatmeal Stout, Raspberry Gose, and White Ale, or create a custom pack with the Bravus offerings of your choice.

17) Etsy Beer Tasting Party Kit

Instantly downloadable and boasting super-affordable pricing, this kit includes the extras that will make your virtual beer tasting event feel organized, professional, and perfectly planned.

It includes:

• A tasting party planner worksheet you can use to wrap your head around all the beers and food pairings you want to feature
• Shopping list templates you can share with your virtual guests to make sure everyone gets the right thing
• Invitations for your special guests
• Step-by-step tasting and scoring sheets that make it both easy and fun to track and rate all your sips

18) Craft Beer Tasting Kit: Everything you need for a beer-tasting party

Work your way through tasting all the new beers you’ve ever wanted to try using this companion as your guide.

You supply the beer and any other add ons (snacks and palette cleansers, for example) and this beer gift box will take you on the voyage of beer discovery you’ve always dreamed of.

Fill in all 200 tasting notes templates and have a brag-worthy record of all the amazing beers you’ve sampled. Use a helpful flavor wheel to sound like the most informed of all beer masters as you detect layer after layer of new flavors and scents in your old favorites and new samplings.

You can even dive into the book portion to learn everything you wanted about the brewing process—building your brewery-to-bottle beer knowledge.

19) Tasting Kit Craft Beer Glasses

What does every beer tasting need? What’s something most planners neglect or completely forget about?

The right beer glasses!

This kit includes four full-sized glasses specially designed to bring out the flavor in your craft beer. Taste new nuances in beers you only thought you really tasted before.

If you’re skeptical about the virtues of the right beer glasses, the  Brewers of Pennsylvania  have the information you need to become a receptacle snob. They explain that the right beer glasses can optimally direct aromas, determine the size of your sips and the flavor load you get with each, and also alter the look and feel, and therefore your perception, of your beer.

20) Beergifts.com Microbrew Times Gift Basket

This basket delivers the perfect sampling of microbrew magic and even some snacks to bring out all the flavors. It features three bottles of different domestic microbrews, plus pretzels, cheese sticks, and pistachios to help you reset after each sip.

All in all, this basket provides the perfect one-time tasting experience and it might just introduce you to a hidden gem of a microbrewery you would never have discovered otherwise.

Virtual Beer Tasting Games

21) beer trivia.

Test your knowledge of beer history, your hop know-how, your command of brewing techniques, and oh so much more.

Best of all, engaging in beer trivia doesn’t require any complicated online interfaces or fancy event schedules. You simply need some questions and answers.

Here are some beer trivia resources you can explore for your tasting. Swipe some questions to DIY your event or join a round of someone else’s trivia night.

• Virtual Pub Quiz Happy Hour Trivia (SnackNation Favorite)
• Beer quiz: 25 questions to test your knowledge
• Beer quiz: How much do you know about beer?
• Geeks Who Drink virtual trivia

22) Virtual Beer Pong

Virtual beer pong is not a physical impossibility. With a little creativity and determination, you can turn this incredibly physical game into a virtual experience. Easy to learn, open to anyone, and a great game to get into your competitive spirit — this activity can be added to any virtual beer tasting or game night to get your group hyped up.

You can play  virtual beer pong on Zoom  or by playing  Game Pigeon’s Cup Pong via iMessage .

Open your mind to adapting to the virtual format, and you’ll be laughing and bonding in no time. Pong is the perfect way to start, end, or extend your virtual beer tasting.

23) Virtual Clue Murder Mystery

We like your ambition!

The experts at Outback Team Building will whisk you away (figuratively) for an immersive escape of virtual intrigue. You’ll examine clues. You’ll study case files. You’ll build on your colleagues’ ideas and instincts to, with hope, crack the case of a horrific crime. In a recent testimonial from a team at Facebook, their team lead wrote,

“Our rep provided top-notch customer service by reaching out to me immediately after booking, as well as following up with me several days before our event, and after our event. I also loved just how easy it was to pay for our event and get all the details to self-host it!”

This virtual event combines video conferencing and a specially designed app to make every aspect of solving the mystery, from examining clues to reviewing case files, flow perfectly. You might just forget it’s all happening virtually. (You might just forget it’s all made up.)

Pro-tip: If you’re feeling particularly invigorated after fighting crime during this event, then you might just enjoy one, or all, of these other  virtual murder mystery  ideas and events.

24) Drunk Pirate

Add as many players as you like. Play for as long as you like. It’s that easy.

Also, talking with drunk pirate accents will elevate the gameplay every time.

25) Virtual Scavenger Hunt

A Let’s Roam virtual scavenger hunt will launch you into a shared adventure that gets you competing against (or collaborating with) your friends and co-workers across any distance. Their app makes it easy to romp around your own home, completing challenges and uncovering layers of fun you never knew you could find in your old living room.

This activity works well as either an epic start or an epic close to your virtual beer tasting. Just imagine what doing a scavenger hunt before or after beer looks like to make your decision on when to play.

Pro-tip: Love the thrill of the hunt? We have plenty of other  virtual scavenger hunt ideas  where this one came from.

26) Wizard’s Staff / Open-Ended Beer Building

If you’ve got bottles, you can always try making pyramids. And if you’re not drinking enough to use your empties as materials, then simply grab a stack of cards and see how your beer tasting affects your coordination, building skills, and creativity. Just remember to drink plenty of water since no one wants to see you trying to cast spells in your office.

27) The Go Game

Perfect for year-round  virtual team building  and even special events like  holiday parties , this all-in-one virtual events and meeting platform allows you to plan and host a memorable online experience for your team. Their ultimate virtual event has it all: pub trivia, Giphy challenges, a ridiculously hilarious drawing game, and so much more.

This virtual event really stands out when it comes to the event hosts. You decided to plan your virtual beer and game night to bond with your friends and co-workers, and your Go Game host will do everything they can to help you do exactly that. They will lead you through games and ask questions and follow-ups to keep everyone engaged and laughing.

28) The Escape Game

The good news is you can work through the challenges of his virtual escape room at home, and probably with a beer clutched in your hand.

The Escape Game’s format allows you to virtually investigate a room using a game guide and a live camera feed that provides a 360° view of the environment. You’ll get all the thrills of exploring ruins, seeking lost gold, and even breaking out of prison.

Pro-tip: Living to escape another day? Check out these other  online escape room ideas .

Are you game for more games? Challenging games? Fun games? Immersive games? We’ve got everything you need to plan your next  virtual game night —beer optional.

How To Host A Virtual Beer Tasting Event

Step 2: Choose the beers you want to taste. Going with one brewery will give your tasting a satisfying sense of unity while mixing it up provides an eclectic sense of adventure.

Step 3: Select your games and activities.

Step 4: Choose your venue, a.k.a. video chat/conference call service.

Step 5: Send your guests beer if shipping and delivery is an option where you live. You can also just send everyone a shopping list with the beers and food pairings you want to try.

Step 6: Gather and distribute your props and materials, such as tasting sheets, beer lists, and flavor wheels.

Step 7: Hop on your video or call, make a toast, and start tasting. Be sure to use your best beer snob voice as you discuss the nuances and flavors and colors of everything you sample.

People Also Ask These Questions About A Virtual Beer Tasting

Q: how do i host a virtual beer tasting.

• A: Host a virtual beer tasting by choosing some beers, sending a list to your guests, and blocking off about an hour to hop on a video call to taste and discuss the brews. You can also take advantage of one of the expertly guided virtual beer tastings available .

Q: What do I need for a virtual beer tasting party?

• A: All you need to host a virtual beer tasting is some beer, some fellow tasters, and a virtual communication platform where you can socialize and discuss your tasting experiences.

Q: Are there virtual beer tasting kits that I can order?

• A: Yes, there are a variety of virtual beer tasting kits you can order from vendors such as City Brew Tours, Crate Joy, and Bravus Brewing Company. Find a list of ready-to-ship beer tasting kits in this guide .

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