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BC Tourism Industry Conference 2024 Recap

The BC Tourism Industry Conference 2024 , organized by the Tourism Industry Association of BC (TIABC), was held last week in Victoria, BC. Over 460 delegates from around the province attended, ready to tackle issues and discuss opportunities for the industry under the theme 'Shaping our Future Together.'  

Plenary sessions at the conference included updates and presentations from national industry associations, Destination Canada and the Indigenous Tourism Association of Canada. Destination British Columbia (DBC) showcased its Invest in Iconics Strategy in a plenary session and fireside chat, as well as through a workshop session. Other in-depth learning sessions covered topics such as tourism innovation, employee mental health and wellness, gender equity, DEIA, sustainability, the impact of AI, and more.

TK Team at BCTIC 2024

Premier David Eby, The Honourable Lana Popham, Minister of Tourism, Arts, Culture & Sport, and The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, were on hand to participate in plenary and workshop sessions. 

In addition to the professional development sessions, some of BC's top tourism talent was honoured at the annual BC Tourism Industry Awards. Our organization was one of three finalists in the Community Contribution & Impact category, while the Rotary Centre for the Arts was a finalist in the Remarkable Experience category. We congratulate our fellow category nominee,  Prince of Whales Whale & Marine Wildlife Adventures , who took home the Community Contribution & Impact Award, and all of this year's award winners. We were honoured to be nominated alongside so many deserving nominees.

Key Takeaways

  • Destination British Columbia’s Iconics Strategy has launched with the Rainforest to Rockies (Vancouver Coast & Mountains & Thompson Okanagan) and The Great Wilderness Route (Northern BC). The Iconics program is designed to create geographical dispersion throughout the province. Although the Rainforest to Rockies route does not directly feature the Okanagan Valley, it has connected elements. Five more Iconics routes will be launched in the coming years.
  • DBC's Destination Development grant program is underway, where $3,000 microgrants will be given out to selected businesses for product development.
  • Sustainability and Stewardship, Diversity, Equity, and Inclusion, and Indigenous Reconciliation were at the core of every session, workshop, and session and will be major topics of all future grants and development.
  • The Province of British Columbia is rewriting many of its emergency response legislation in the coming years. Emergency Management BC's four focus areas are Mitigation, Preparation, Response, and Recovery.
  • Premier David Eby acknowledged that tourism is the largest sector in British Columbia, larger than oil & gas, mining, and others.
  • Topics discussed in the sessions and Q&A periods with the Provincial and Federal Ministers included the development of international relationships and the New Mexican Visa program, sustainability, including economic, environmental, and social/cultural aspects, short-term rentals, and much-needed support for the hospitality/restaurant sector and the BC wine industry.
  • During question periods with various levels of government, I raised additional topics besides those mentioned above, including invasive species, air route development, the tourism sector in the new BC budget, short-term rentals, and much-needed community infrastructure.

Next year's conference will be held in Vancouver; anyone in the province's tourism industry is invited and encouraged to attend. 

Chris Lewis

Chris Lewis, Director of Destination Development

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Tourism Kelowna would like to thank Westbank First Nation and Okanagan Indian Band for the privilege to live, work, and play on the tm̓xʷúlaʔxʷ (land), that is the unceded and traditional territory of syilx Okanagan peoples, the original stewards of these lands and to whom we give thanks to as our hosts

Kelowna Visitor Centre: 

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Kelowna, B.C. V1Y 6S4 Canada

1-800-663-4345

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2024 BC Tourism Industry Awards: Winners Announced

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The Tourism Industry Association of British Columbia (TIABC) announced the winners of the 2024 BC Tourism Industry Awards  during the  2024 BC Tourism Industry Conference  Awards Gala, presented by  Indigenous Tourism BC , on March 7, 2024. Ten awards were given out to recognize and celebrate the excellence, leadership, and innovation of operators and employees, showcasing the province’s most exceptional tourism industry leaders and positive change-makers.

Congratulations to all the 2024 winners and finalists on your outstanding achievements and valuable contributions to BC’s tourism industry!

Business Woman of the Year Award – Sponsored by Prince of Whales

  • WINNER: Ingrid Jarrett, BC Hotel Association (BCHA)
  • Finalist: Bobbi Carpino, Salmon Valley Campground
  • Finalist: Madone Pelan, Oak Bay Beach Hotel

Community Contribution & Impact – Sponsored by Tourism Richmond

  • WINNER: Prince of Whales Whale Watching
  • Finalist: Eagle Wing Tours
  • Finalist: Tourism Kelowna

DMO Professional Excellence – Sponsored by BC Regional Tourism Secretariat (BCRTS)

  • WINNER: Tourism Richmond
  • Finalist: Tourism Kamloops
  • Finalist: Tourism Prince George

Employees First – Sponsored by go2HR

  • WINNER:   GolfBC
  • Finalist: Delta Hotels by Marriott Vancouver Downtown Suites 
  • Finalist: Panorama Mountain Village Inc

Inclusive and Accessible Tourism Experience – Sponsored by Destination BC

  • WINNER: Vancouver Aquarium
  • Finalist: Reel North Adventures
  • Finalist: Tourism Mission

Indigenous Operator or Experience | Sponsored by Indigenous Tourism BC and Indigenous Tourism Association of Canada

  • WINNER:   Homalco Wildlife and Cultural Tours
  • Finalist: Canadian Mountain Holidays & Aq’am Band

Innovation | Sponsored by Tourism Innovation Lab

  • WINNER: Tourism New Westminster
  • Finalist: Britannia Mine Museum
  • Finalist: Southern Gulf Islands Tourism

Remarkable Experience | Sponsored by BC Destination Management Organization Association (BCDMOA)

  • WINNER: Nimmo Bay Resort
  • Finalist: Richmond Olympic Oval
  • Finalist: Rotary Centre for the Arts

Sector Association Excellence Award | Sponsored by Acera Insurance

  • WINNER: Sport Fishing Institute of BC
  • Finalist: Commercial Bear Viewing Association of BC
  • Finalist: Wine Growers British Columbia

Sustainability Excellence | Sponsored by Nanaimo Airport

  • WINNER: 40 Knots Vineyard and Estate Winery Inc.
  • Finalist: Eagle Wing Whale and Wildlife Tours
  • Finalist: Prince of Whales

📸 Photo Credit: Arkitek Creative

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📸Awards Gala Indigenous welcome ceremony.

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📸Representatives from the Vancouver Aquarium receiving the Inclusive and Accessible Experience Award sponsored by Destination BC.

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📸Left to Right: Kathleen Harvey (Destination BC), Linda Lavergne (Vancouver Aquarium), Anthony Pratt (Vancouver Aquarium), and MLA Brittny Anderson (Parliamentary Secretary for Tourism).

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Consumer Protection BC

Are you in the business of booking travel? By law, any person or business that provides travel services to the public needs a licence.

Travel services include transportation, accommodation, or another service that is combined with transportation or accommodation. There are two types of licences; one for travel agents and one for travel wholesalers/ accommodation providers. Your business model may need both. If you do not know what kind of licence you are applying for – travel agent or travel wholesaler, read the information below on “Do you need to be licensed?”

If you operate from a retail location, are home-based, or consider yourself to be an independent contractor, you still need a licence. All locations need to be licensed. Travel agents and travel wholesalers are not allowed to work from a virtual office or a non-permanent place of business.  What is a virtual office?

Read the  Business Practices and Consumer Protection Act . Read the  Travel Industry Regulation .

Do you need to be licensed?

If you are selling travel services, the following business models need to be licensed.

  • A travel agent: sells or provides travel services directly to the public but those services are supplied by a third party.
  • A wholesaler: either buys or gets the rights to resell travel services from a third party or deals with travel agents or other wholesalers to sell travel services supplied by a third party.
  • A branch office: is a smaller, remotely located office that is separate from the corporate headquarters, but is responsible to the head office. A branch acts on behalf of the head office.
  • An independent contractor/agent: is a person who operates as an agent of a licensed travel agent and is engaged in the occupation of selling or providing travel services. They operate under a contract or other arrangement that allows them to enter into contracts and engage in other activities on behalf of the licensed travel agent when selling travel services. Often, these people are paid on a straight commission basis and often issued Revenue Canada T4A employment slips for tax purposes. Independent contractors/agents need a travel branch licence.
  • An accommodation provider: arranges short-term vacation rentals for locations or units that they don’t own. Accommodation providers need a travel wholesaler licence.

If you are still unsure, contact us with your business model and a description of your service.

How to get licensed

As a travel agent or wholesaler 

To be licensed, you must download and complete the licence application, checklist, and provide the associated materials in the steps below. Wherever possible, please submit documents in PDF format. However, we may accept other graphic formats such as JPG, BMP and TIF.

Step 1: Obtain proof of registration or incorporation

As part of your application, you must provide proof of incorporation or business registration. To register your business in BC, visit OneStop BC Business Registry . If you are starting a new business, visit  Small Business BC . If your business is a partnership or proprietorship, as part of your application you must provide:

  • the names of the partners or proprietors
  • a current copy of any trade name registration(s) under which you intend to operate

If your business is a corporation, you must provide

  • the names of directors, senior officers, and beneficial owners with voting shares

Wherever possible, please submit documents in PDF format. However, we may accept other graphic formats such as JPG, BMP and TIF.

Step 2: Obtain municipal business licence

As part of your application, you must provide a copy of your business licence issued by your local municipality. Some municipalities will not issue a business licence until they see that you have one of our licences. If this is the case, please apply for your municipal licence and forward a copy of the application and receipt to us as part of your application. 

Step 3: Complete a criminal record check

Senior officers, partners or proprietors of your business must complete a criminal record check. For Canadian residents, get your criminal record check through our third-party supplier. The results will be sent directly to us.

Get a criminal record check .

For non-Canadian residents, a criminal record check from a law enforcement agency in your home jurisdiction is required and should be submitted as part of your application. For U.S. residents, criminal record checks must be state-wide or federal. Wherever possible, please submit documents in PDF format. However, we may accept other graphic formats such as JPG, BMP and TIF.

Step 4: Obtain security

You must obtain and provide financial security as part of your application. Financial security may be provided in any of the following forms:

  • Letter of Credit – in favour of Consumer Protection BC issued by a financial institution.  See sample .
  • Cash – presented as bank draft or money order. These funds will be held in trust by Consumer Protection BC. Note: no interest is paid on cash securities once they are no longer required.
  • Surety Bond – an insurance policy issued by an insurance company authorized to operate in BC.  See sample .
  • Safekeeping Agreement (i.e. GIC or similar investment issued by a financial institution) – in favour of Consumer Protection BC.  See sample .

Once you are licensed, the required amount may change depending on your gross sales each year. These are starting amounts based on your licence type:

  • Travel agent only – $15,000
  • Travel wholesaler only – $15,000
  • Accommodation provider only – $15,000
  • Both a travel agent and a wholesaler – $30,000

The original document issued by the financial institution or insurer must be included with your application. This security will be held throughout the term of your licence plus 6-months after the cancellation or expiry of your licence.

Step 5: Provide financial information

As a new business, you must include a balance sheet:

  • that is current to within 90 days of the application and clearly indicates your current assets, liabilities, and equity 
  • includes the applicant’s legal name
  • dated and certified correct by an authorized signing officer(s) of the applicant

If your business has operated for more than a year, you must include a financial statement:

  • certified correct by the authorized signing officer(s) of the applicant
  • current to within 90 days of application
  • prepared in accordance with generally accepted accounting principles (GAAP) or international financial reporting standards (IFRS)

Here are some considerations for the preparation of your balance sheet or financial statement that you should discuss with your financial professional:

  • Security cannot be considered a current asset.
  • Receivables owed to the business must be excluded from the calculation of current assets.
  • The amount owed by the business to other parties must be excluded from the calculation of current liabilities.
  • A credible cash flow statement for one year indicating sufficient working capital may be accepted in lieu of the suggested amount of start-up working capital.

Your balance sheet or financial statement will be reviewed to ensure you have enough working capital to operate. You may want to review the information below with your financial professional as they prepare your balance sheet or financial statement. The suggested minimum amount is based on your business model:

If your business owes money which is payable to its owner(s) or shareholder(s) on demand, you must complete a subordination of loans agreement .

Step 6: Set up a business phone number

You can maintain a landline or a cell phone number as your business line. The number must be made public and be searchable somehow (for example through directory assistance or  Canada411 ). The number must also be easily found on your website, receipts and other business documents.

Step 7: Verify bank account information

You must provide your bank account information verified by your financial institution. If you are a travel wholesaler or accommodation provider, you are also required to set up a consumer trust account separate from your general operating account.

Complete the verification of financial information form .

Step 8: Apply for a licence   

Review the  application checklist . Download, complete and submit a  licence application form .

Payment of the new licence application fee and initial Travel Assurance Fund (TAF) contribution, as per the current fee schedule , can be made by cheque or by credit card authorization form and must accompany your application.

If you are operating from your home, download, complete and submit a  statutory declaration residence as a place of business form .

If your business has more than one location, each location requires its own licence (your main location is the head office, and other locations are branches).

You must submit all your supporting documents noted in Steps 1-7 above with your application. Each application may take up to four weeks to process.

Step 9: Read and understand your obligations

It is your responsibility to review all applicable laws pertaining to your industry and to understand your obligations.

Review your obligations .

Add a licensed branch

By law, all locations of your travel agency/wholesaler business must have its own licence. It may be a branch, or home-based. To us, these are all considered branches and must be licensed.

A branch office is a location that is separate from a company’s corporate headquarters but is responsible to the head office. It allows your company to have a presence in more places. A branch acts on behalf of the head office.

The head office assumes all liabilities for the branch office and their actions. The head office must complete all the paperwork, applies for all licences, submits financial reports and makes all the payments (including Travel Assurance Fund payments and all fees). A home office can be a branch. The same rules apply as a storefront office. A Statutory Declaration for Residence as a Place of Business must also be filled out by the homeowner.

Read the Business Practices and Consumer Protection Act . Read the  Travel Industry Regulation .

Get your branch licensed

Each location must be licensed. Before you get another location licensed, the head office must be licensed with us. The head office must complete the branch application, not the Branch Manager. A branch office is a location that is separate from a company’s corporate headquarters but is responsible to the head office. It allows your company to have a presence in more places. A branch acts on behalf of the head office. A branch can’t be a separate legal entity.

Step 1: Provide your municipal business licence

You must provide a copy of your business licence issued by your local municipality.

Step 2: Set up a business phone number

Step 3: Apply for a licence for each location

Fill out the travel agent branch application form and submit it to us with the payment. If the branch is home-based, a statutory declaration is required confirming that the residence is also a place of business.

Submit the travel agent branch application form Submit a  statutory declaration form .

Step 4: Read and understand your obligations

Licence application forms

To be completed by the Head Office:

  • Travel agent, travel wholesalers/accommodation provider application checklist
  • Travel agent, travel wholesalers/accommodation provider application form
  • Travel agent branch application form 
  • Verification of financial information form
  • Subordination of loans agreement 
  • Credit card authorization form 

To be completed by the home-based agent or location manager:

  • A statutory declaration that a residence is a place of business

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Tourism Industry Association of BC calls for relief

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TOURISM INDUSTRY CALLING FOR EMERGENCY RELIEF TO SAVE SECTOR FROM COLLAPSE

Vancouver, March 16, 2020– The Tourism Industry Association of British Columbia (TIABC) is calling for government intervention to prevent a complete collapse of the visitor economy as a result of the COVID-­19 crisis.

With massive travel cancellations that include flights, hotel bookings, conferences, events,and closures to major resorts such as Whistler-­Blackcomb, Silver Star and others, losses amount to hundreds of millions of dollars already and will soon represent billions of dollars unless senior governments provide some form of financial relief to help businesses survive.

According to TIABC CEO, Walt Judas, virtually the entire British Columbia visitor economy is reeling at time when most industry sectors are typically gearing up for the busy spring and summer months.

Tourism in British Columbia generates upwards of $19 billion in revenues annually through 19,000+ (small) businesses that employ over 330,000 people. The industry has enjoyed record-­setting growth in recent years and has become the province’s third-­largest business sector.

TIABC is looking to senior levels of government to establish an emergency tourism contingency fund to help operators mitigate the impact of the crisis. It also calling for other measures to help businesses, such as temporarily suspending land tenure fees and employer health taxes, as well as providing loan payment relief.

The organization has been communicating with the province and is working alongside its provincial, territorial and national counterparts on recommendations to the federal government that include waiving the seven-­day waiting period to collect employment insurance for temporarily laid-off employees, and extending the temporary lay-­off maximum beyond 13 weeks given the unpredictability of the crisis period.

TIABC acknowledges that both senior levels of government are keen to help tourism operators through the crisis period and with business resumption and recovery efforts once the outbreak is over.

The Tourism Industry Association of BC advocates for the interests of British Columbia’s $19+ billion tourism industry. As a not-­for-­profit tourism industry association, TIABC works collaboratively with its members -­‐private sector tourism businesses, industry associations and destination marketing organizations -­ to ensure the best working environment for a competitive tourism industry.

“We know that many businesses have already cut staff with more layoffs expected this week. While some tourism operators have cash reserves to remain open for the time being, it won’t be long before they close down permanently. Others are shuttering their businesses immediately. It’s a dire situation until we receive some help from senior levels of government.” – Alroy Chan, Chair, TIABC

“This is uncharted territory for tourism in Whistler. Never before have we experienced such a quick and dramatic drop in visitation from both international and regional tourists. The impact to small and large businesses is significant. If we don’t receive immediate assistance, both our short and long-­term tourism viability is in serious jeopardy.” – Barrett Fisher, CEO,Tourism Whistler & Director, TIABC

“Hotels throughout BC are experiencing cancellations of up to 80% of business on the books. Massive layoffs will continue this week including part-­time, full-time and management level positions. It’s critically important that we have government support for a recovery plan to ensure that our small and medium size businesses, who are all experiencing extreme hardship, are able to survive.” – Ingrid Jarrett, CEO, BC Hotel Association

“Other than health, virtually no other sector has been affected to the degree the tourism industry has. Many people’s livelihoods are at stake. Good paying, full-­time jobs, entry-­level positions for students, and everything in between are evaporating with each passing day. And once a business ceases to operate, we may never see it resurface. That affects the long-­term prospects for the industry, well after this crisis concludes.” – Walt Judas, CEO, TIABC

Media Contact: Laura Plant, Manager, Communications & Membership Relations, TIABC T: 778-­788-­3499     E: [email protected]

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Tourism Industry Association of Canada

British Columbia Tourism Town Hall 2023

9:30 AM, January 27, 2023

We encourage you to attend the in-person event.  Click below to register for the in-person session

Location: Fairmont Hotel Vancouver 

Fairmont Hotel Vancouver

Fairmont Hotel Vancouver is known as the 'Castle in the City', symbolizing timeless elegance and luxury since 1939. Holding a prime downtown location, we are minutes away from Vancouver's biggest attractions including Granville Island, Robson Street shopping, Stanley Park Seawall, Vancouver Aquarium, Gastown, and Science World. Our knowledgeable concierge team is delighted to assist with suggestions, dining reservations and more. Be sure to meet our Labrador canine ambassadors, Elly and Ella.

Fairmont Hotel Vancouver is the proud recipient of a Forbes Travel Guide Four Star rating for 2022, and has been voted as one of the Top 10 City Hotels in Canada for the Travel + Leisure World's Best Awards 2022.

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Contact Information

900 West Georgia Street Vancouver , BC Canada V6C 2W6

TEL: 1 866 540 4452 FAX: 1 604 662 1929

E-mail: [email protected] Web: https://www.fairmont.com/hotel-vancouver/?goto=fiche_hotel&code_hotel=A584&merchantid=seo-maps-CA-A584&sourceid=aw-cen&utm_medium=seo+maps&utm_source=google+Maps&utm_campaign=seo+maps&y_source=1_MTIzNjEzNzctNzE1LWxvY2F0aW9uLndlYnNpdGU%3D

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Canadian tourism ministers continue to engage to collaboratively support the sector

From: Innovation, Science and Economic Development Canada

News release

Federal, provincial and territorial ministers responsible for tourism met in person this week in Vancouver, BC for the annual Canadian Council of Tourism Ministers (CCTM) meeting. The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, and the Honourable Lisa Beare, British Columbia Minister of Tourism, Arts, Culture and Sport, co-chaired the meeting and recognized the traditional territory of the Musqueam, Squamish, and Tsleil-Waututh First Nations. As tourism recovers across Canada, there is keen interest to find ways to collaboratively support the sector.

October 13, 2022 – Vancouver

In the lead up to this meeting, the federal government, provinces and territories studied through working groups key issues facing the tourism sector as it recovers from the pandemic. These include the tourism workforce, destination access, and economic growth.  The findings from these working groups were presented to tourism ministers today, to highlight the current state of play in the sector, as well as sharing data and best practices. The federal government received this input as part of its engagement with provinces and territories on a new Federal Tourism Growth Strategy. All governments agreed to explore opportunities for future collaboration.

Ministers noted some priority areas for the collaborative workplan for 2023. On the theme of workforce, they indicated an interest in monitoring the impacts of the labour shortage on tourism sub-sectors and to explore ways to promote the sector. On destination access, more extensive engagement will be conducted to raise tourism-specific concerns with key transportation stakeholders. On economic growth, the priority will be to explore ways to sustainably expand tourism offerings by addressing seasonal and geographic dispersion and attracting key audience segments.

In a separate meeting held prior to the official CCTM agenda, British Columbia Indigenous tourism organizations shared their approaches and priorities with ministers, with a particular focus on sustainability, growth, and experience development. Ministers noted their commitment to strengthening engagement and collaboration with Indigenous tourism organizations and communities going forward.

The working groups will also commit to ensuring an Indigenous lens is applied to all levels of their work. The working groups will continue to engage with the federal, provincial and territorial orders of government, stakeholders, Indigenous partners, and tourism organizations to share information and pursue initiatives. Ministers will review progress on this workplan throughout 2023.

“The Canadian Council of Tourism Ministers is playing an essential role in the recovery and growth of the tourism sector. The spirit of collaboration between federal, provincial and territorial counterparts is invaluable. The findings of the Council’s working groups on the key issues of workforce, destination access, and economic growth will help in developing the new Federal Tourism Growth Strategy that the Government of Canada will present in the coming months.” – The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“I was pleased to welcome my tourism minister colleagues from across the country to the Vancouver Convention Centre to discuss how we will work together to rebuild the tourism economy post pandemic. Tourism is vital to our country, local communities and individuals whose livelihoods depend on its success. We recognize the ongoing challenges faced by the tourism sector and are committed to working together in building back a thriving tourism industry where the social, cultural, and economic benefits are enjoyed by all.” – The Honourable Lisa Beare, British Columbia Minister of Tourism, Arts, Culture and Sport
“As Tourism continues to recover from the challenges posed by the pandemic, we see, once again, the resilience and tenacity of this industry, which is such a vital component of our economy. I am excited to have the opportunity to tackle these challenges in my new role as co-chair of the Canadian Council of Tourism Ministers, and I look forward to working with my colleagues from all provinces and territories to rebuild Canada’s reputation as a destination of choice.”  – The Honourable Steve Crocker, Newfoundland and Labrador Minister of Tourism, Culture, Arts and Recreation

Quick facts

Due to the transition period following the October 3 general election, Québec did not take an official position on the issues discussed at the FPT Ministers' meeting.

Due to the leadership transition in Alberta, Alberta did not take an official position on the issues discussed at the FPT Ministers' meeting.

Newfoundland and Labrador will be the new co-chair of the CCTM and will host the next meeting in 2023.

From January-May 2022, Canada welcomed over 2.7 million international tourists, showcasing increased arrival numbers in comparison to the same period of 2021 when Canada welcomed 617,000 international tourists.

Gabriel Felcarek Press Secretary Office of the Minister of Tourism and Associate Minister of Finance 343-576-4131 [email protected]

Jill Nessel Communications Manager Government Communications and Public Engagement 250 880-3455 [email protected]

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This page includes summary statistics that describe the importance of the tourism sector in British Columbia. It also includes  sources for   tourism data   and   statistics. 

Value of Tourism 

Tourism provides great value to the provincial economy. Consisting mainly of small businesses, the tourism sector is one of the largest employers in B.C.

The 2022 economic value of tourism to jobs, businesses and the provincial economy included the following:

  • Tourism businesses employed 154,366 people.
  • There were 16,910 tourism businesses in operation.
  • Tourism generated $18.5 billion in revenue.
  • Tourism contributed $2.2 billion in provincial taxes.
  • Tourism contributed $7.2 billion (2.4%) to the provincial economy, as measured through gross domestic product (in 2017 constant dollars).

Tourism also has value for communities across B.C.:

  • Most tourism businesses (92%) are small businesses (i.e., those employing less than 50 employees) that participate in and directly contribute to their local community economies.
  • Nearly half (40%) of tourism businesses in the province are located outside the Vancouver, Coast & Mountains Tourism Region. The Vancouver Island (16%) and Thompson Okanagan (13%) Tourism Regions have the most tourism businesses outside the Lower Mainland.

For more information on the Value of Tourism  please visit Destination BC's website here . 

This section will provide you with links to research on various aspects of the tourism industry. Use it to inform your business plans, tourism development projects and marketing activities.

Destination BC (DBC) Tourism Research and Statistics

DBC is industry's source for tourism data and statistics.  Explore DBC's latest statistical reports on:

Tourism Industry Performance

  • The Tourism I ndustry Dashboard comprises key tourism statistics including customs entries data, provincial room revenue, commercial restaurant receipts, provincial and regional occupancy and average daily room rates, visitor centres, regional airports, ferries, and conference centres. The Tourism Indicators data tables are published monthly.
  • The International Visitor Arrivals publication summarizes customs entries data to B.C. and Canada from selected markets of origin. The International Visitor Arrivals includes information for both the particular month and the year to-date.

Tourism Research by Region

  • Vancouver, Coast and Mountains
  • Vancouver Island
  • Thompson Okanagan
  • Northern BC
  • Cariboo Chilcotin Coast
  • Kootenay Rockies

Tourism Research by Market

  • North America
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Tourism Research by Activity

  • Land-based activities
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British Columbian Resident Research

  • British Columbian Resident Research page  includes m arket monitoring and reports relevant to BC residents’ perspectives on COVID-19 and the tourism industry.

Other Canadian Tourism Research Sources

  • BC Stats tourism industry statistics
  • Destination Canada industry trends and outlooks
  • Canadian Tourism Human Resource Council labour market information
  • Statistics Canada a variety of travel and tourism statistics
  • Go2HR tourism and hospitality employment tracker
  • Destination BC COVID-19 research insights

Value of Tourism Snapshot

Check out Destination BC's Value of Tourism Snapshot , highlighting the economic value of tourism in B.C.

The B.C. Public Service acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all Indigenous Peoples - First Nations, Métis, and Inuit - respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.

About the Conference

When the first BC Tourism Industry Conference was organized by the members of the Council of Tourism Associations  and their partners in 1993, tourism was worth less than $4 billion annually to the Gamble economy.

The industry was just starting to show signs of becoming one of the province’s lead generators of economic growth.

Over the past decade, tourism has grown to the point where it now generates $10.2 billion annually — nearly as much as it makes from people who  visit casino s online — for our province’s economy and directly employs 117,500 Canadians.

When tourism-related employees are included, the total swells to 266,000. Tourism is currently the second largest industry in Canada after forestry.

The BC Tourism Industry is the only province wide conference which brings together the many sectors from accommodation, transportation, resorts, attractions, tourism associations, american online casino and educators. The conference unites the industry and provides a forum for discussion, business development and updates on the latest advances.

The BC Tourism Industry Conference is a remarkable experience and an essential educational and networking event for the tourism industry people always ask which slot machines pay the best 2020   , at best casinos while travelling.

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The BC Travel Insurance Course and Exam

A Notice, issued by the Insurance Council of BC on January 5, 2005, announced that "Travel Agents engaged in the sale of Travel Insurance receive a limited conditional exemption from the Licensing Requirements under the Financial Institutions Act". The full text of the notice and other information is available at www.insurancecouncilofbc.com or you may download the PDF of the Notice.

The Notice went on to say that as of January 1, 2005, only the travel agent or wholesaler that is registered under the Business Practices and Consumer Protection Act (BPCPA) is required to hold a restricted travel insurance license with the Insurance Council of British Columbia .

To qualify for the license exemption, the following conditions must be met:

  • The individual must be an employee or commissioned salesperson of a licensed travel agency
  • The individual must successfully complete the travel insurance course (i.e read and understand the Study Manual) and  exam
  • Individuals who have already passed the exam do not have to retake the exam
  • Individuals who have not been actively involved in the travel insurance industry for two or more years must take the course (i.e. read and understand the Study Manual) and exam again before they are eligible for the exemption
  • It is the responsibility of the travel agency to determine whether an individual meets the education requirement.
  • The individual must complete a minimum of two hours of continuing education each calendar year. Continuing Education
  • The Insurance Council of BC plans to conduct spot audits of travel agencies to ensure compliance with these requirements.
  • It is the travel agency's responsibility to ensure all of its employees and commissioned salespersons comply with the exemption provisions. Please note that if travel agents have questions regarding whether they need to take the course and exam, or questions about how the new changes affect them should contact the Insurance Council of BC directly at:

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Starting Monday, June 3, 2024, drivers must keep new minimum distances from people walking and riding on roads in British Columbia.

New rules will protect vulnerable road users, requiring drivers to keep at least one metre away when passing. 

Vulnerable road users include pedestrians, cyclists, motorcyclists, individuals on animals or in vehicles pulled by animals, and people who use electric wheelchairs, mobility scooters and electric kick scooters. 

When passing these road users, drivers must keep a minimum of distance of:

  • one metre on highways with speeds of 50 km/h or less; and
  • one-and-a-half metres on highways with speeds of 51 km/h or more.

Drivers passing vulnerable road users who are in separated and protected cycling lanes and on sidewalks must allow a minimum of half a metre. 

The distances are measured from the furthest protruding part of a passing motor vehicle, such as a mirror, to the furthest protruding part of a vulnerable road user or their equipment, such as a handlebar.

Police may issue tickets for violations under the new Motor Vehicle Act regulations. Penalties include:

  • $109 and three driver penalty points for failing to take proper precautions with vulnerable road users.
  • $368 and three driver penalty points for failing to maintain prescribed minimum passing distances.
  • The maximum fine is $2,000 and six months of imprisonment.

Learn More:

For additional information about the new regulations, visit:  https://gov.bc.ca/sharetheroad

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travel industry council of bc

TIABC Letter on Cruise to Minister of Transportation & Infrastructure

Jun 16, 2021

Re: British Columbia’s Cruise Sector & Request for Meeting

Dear Minister Fleming,

On behalf of the Tourism Industry Association of British Columbia (TIABC), I am writing to express our concerns regarding the escalating cruise industry situation that has the potential to cause further damage to an already reeling visitor economy.

As you know, the cruise sector is a vital part of British Columbia’s tourism and hospitality industry. Absence of a second straight cruise season has led to additional business closures and/or further hardships for many tourism operators. Although TIABC earlier this year appealed directly to your federal counterparts to consider a partial season in fall 2021 dependent on a number of considerations (e.g. increasing vaccination and declining COVID transmission rates), we’re now more concerned that there are still no assurances for 2022. We suggest the current Canadian order vis-à-vis the ban on cruise ship be rescinded in November (concurrent with the scheduled expiry of the CDC conditional sail order) to allow cruise lines and the industry in BC to plan for next season.

On a related note, the threat of a permanent measure as the corollary to recent temporary U.S. legislation that allows cruise ships to bypass British Columbia to sail straight from Seattle to Alaska, is very real and deeply concerning to our sector. Suffice it to say, this issue must be addressed immediately.

In spite of British Columbia’s advanced cruise infrastructure and resources, not to mention our appeal as a desirable destination and port-of-call, we cannot afford to take our cruise industry and the benefits we enjoy for granted, especially given American protectionist measures that have been applied to multiple sectors of our economy and now also include tourism.

To that end, TIABC has joined together with a national coalition of businesses, sector associations and other interests to appeal to the federal government to stand up for Canada’s cruise sector. We are also working closely with our members at CLIA North West and Canada to support their efforts on practices and policies that foster a safe, secure, healthy, and sustainable cruise environment.

Minister, I appeal to your leadership to resolve this impasse with your U.S. counterparts, and to advocate to the federal government to not only make a firm commitment to the cruise sector in BC and across Canada, but to actively lobby American decision-makers at the highest level to ensure that any permanent bill allowing cruise ships to bypass our waters does not move forward under any circumstances.

Thank you for your attention to this matter and for your support of British Columbia’s tourism and hospitality industry during the pandemic. I respectfully request to meet with you at your earliest convenience to discuss TIABC’s position and to learn more about the Province’s efforts on this file. I look forward to hearing from you soon.

Best Regards,

Walt Judas CEO, TIABC

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IMAGES

  1. Tourism Industry Association of BC (TIABC)

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  2. The Value of Tourism

    travel industry council of bc

  3. The Power of Tourism

    travel industry council of bc

  4. The Value of Tourism

    travel industry council of bc

  5. Meet Checkfront at the BC Tourism Industry Conference

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  6. 2019 BC Tourism Industry Conference

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COMMENTS

  1. Welcome to TIABC

    TIABC's Vision is for the tourism industry to be recognized as one of British Columbia's leading and sustainable industries. As the primary advocate for BC's visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism. about TIABC.

  2. Become a TIABC Member

    TIAC is the national voice for the travel and tourism sector and acts on behalf of Canadian tourism businesses promoting and supporting policies, programs, and activities that will benefit the sector's growth, development, and prosperity. Fill out the "New Membership Registration" form below, or contact [email protected] for more information.

  3. PDF Licensed Industry Overview: Travel Agents and Wholesalers in Bc

    OVERVIEW. In British Columbia, travel agents and wholesalers operating in the province are required to be licensed by Consumer Protection BC and make contributions to the Travel Assurance Fund (TAF). The TAF is a possible source of compensation if a consumer doesn't get the travel services they bought and is only available if they booked with ...

  4. Tourism Industry Association of BC (TIABC)

    The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia's $22.3 billion visitor economy (normalized year) and its 19,300 businesses that employ over 320,000 workers. As a not-for-profit tourism industry association, TIABC works collaboratively with its members - private sector tourism businesses ...

  5. The Tourism Industry Association of BC (TIABC)

    The Tourism Industry Association of BC (TIABC), Vancouver, British Columbia. 1,389 likes · 12 talking about this. The Tourism Industry Association of BC (TIABC) advocates for the interests of British...

  6. BC Tourism Industry Conference

    The Tourism Industry Association of BC proudly presents the 2024 BC Tourism Industry Conference to engage tourism partners and to provide tools for growth and development in the BC tourism sector. This annual event converges hundreds of tourism industry delegates and leaders, providing a mix of discovery, education, industry insights, and ...

  7. BC Tourism Industry Conference 2024 Recap

    The BC Tourism Industry Conference 2024, organized by the Tourism Industry Association of BC (TIABC), was held last week in Victoria, BC. Over 460 delegates from around the province attended, ready to tackle issues and discuss opportunities for the industry under the theme 'Shaping our Future Together.'

  8. 2024 BC Tourism Industry Awards: Winners Announced

    The Tourism Industry Association of British Columbia (TIABC) announced the winners of the 2024 BC Tourism Industry Awards during the 2024 BC Tourism Industry Conference Awards Gala, presented by Indigenous Tourism BC, on March 7, 2024.Ten awards were given out to recognize and celebrate the excellence, leadership, and innovation of operators and employees, showcasing the province's most ...

  9. Travel

    If you are selling travel services, the following business models need to be licensed. A travel agent: sells or provides travel services directly to the public but those services are supplied by a third party. A wholesaler: either buys or gets the rights to resell travel services from a third party or deals with travel agents or other wholesalers to sell travel services supplied by a third party.

  10. Tourism Industry Association of BC calls for relief

    TOURISM INDUSTRY CALLING FOR EMERGENCY RELIEF TO SAVE SECTOR FROM COLLAPSE. Vancouver, March 16, 2020-The Tourism Industry Association of British Columbia (TIABC) is calling for government intervention to prevent a complete collapse of the visitor economy as a result of the COVID-­19 crisis. With massive travel cancellations that include flights, hotel bookings, conferences, events,and ...

  11. Joint statement encouraging British Columbians to travel

    Melanie Mark, Minister of Tourism, Arts, Culture and Sport; Brenda Baptiste, chair, Indigenous Tourism BC; Walt Judas, CEO, Tourism Industry Association of BC; Ingrid Jarrett, president and CEO, BC Hotel Association; Anthony Everett, chair, BC Regional Tourism Secretariat; and Richard Porges, interim president and CEO, Destination BC, have released the following statement encouraging British ...

  12. British Columbia Tourism Town Hall 2023

    Beth Potter, President & CEO, Tourism Industry Association of Canada (TIAC) & Walt Judas, CEO, Tourism Industry Association of British Columbia (TIABC) 9:35: Indigenous Programming 9:50: Best Practice Session 1: Jock Finlayson, Senior Policy Advisor at the Business Council of British Columbia: 10:50:

  13. An update on tourism in B.C.

    No British Columbia industry was hit harder by the COVID-19 pandemic than tourism. With borders closed for much of 2020-21 and international travel dramatically curtailed, the province saw the virtual disappearance of international visitors as well as a sharp decline in the number of Canadians from other provinces travelling to B.C.

  14. 1.4 British Columbia Overview

    Spotlight On: The Tourism Industry Association of BC . Founded in 1993 as the Council of Tourism Associations, today the Tourism Industry Association of BC (TIABC) is a not-for-profit trade association comprising members from private sector tourism businesses, industry associations, and destination marketing organizations (DMOs). Its goal is to ...

  15. Canadian tourism ministers continue to engage to collaboratively

    Federal, provincial and territorial ministers responsible for tourism met in person this week in Vancouver, BC for the annual Canadian Council of Tourism Ministers (CCTM) meeting. The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance, and the Honourable Lisa Beare, British Columbia Minister of Tourism, Arts, Culture and Sport, co-chaired the meeting and ...

  16. TIABC COVID-19

    In the Fall of 2021 TIABC, published five videos highlighting the efforts that the tourism industry is taking to keep guests, staff, BC residents and visitors safe during the COVID-19 pandemic. Click on the images below to watch the videos about Restaurants & Food Services, Attractions, Bars & Pubs, Accommodations and Camping & RV'ing.

  17. Tourism Research

    There were 16,910 tourism businesses in operation. Tourism generated $18.5 billion in revenue. Tourism contributed $2.2 billion in provincial taxes. Tourism contributed $7.2 billion (2.4%) to the provincial economy, as measured through gross domestic product (in 2017 constant dollars). Tourism also has value for communities across B.C.:

  18. About the Conference

    When the first BC Tourism Industry Conference was organized by the members of the Council of Tourism Associations and their partners in 1993, tourism was worth less than $4 billion annually to the Gamble economy. The industry was just starting to show signs of becoming one of the province's lead generators of economic growth. Over the past decade, tourism has […]

  19. The BC Travel Insurance Course and Exam

    Please note that if travel agents have questions regarding whether they need to take the course and exam, or questions about how the new changes affect them should contact the Insurance Council of BC directly at: Phone: 604-688-0321 or 1-877-688-0321. www.insurancecouncilofbc.com.

  20. Archives: Members

    TIABC Members. Through your membership, you will part of a strong, collective voice while helping to support TIABC's advocacy efforts, policy development, programs, and activities that benefit the sector's sustainability, development and growth. #Business.

  21. New rules will protect vulnerable road users

    Starting Monday, June 3, 2024, drivers must keep new minimum distances from people walking and riding on roads in British Columbia. New rules will protect vulnerable road users, requiring drivers to keep at least one metre away when passing.

  22. TIABC Letter on Cruise to Minister of Transportation & Infrastructure

    On behalf of the Tourism Industry Association of British Columbia (TIABC), I am writing to express our concerns regarding the escalating cruise industry situation that has the potential to cause further damage to an already reeling visitor economy. As you know, the cruise sector is a vital part of British Columbia's tourism and hospitality ...