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Qatar Tourism appoints Visit Qatar CEO

Engr. Abdulaziz Ali Al Mawlawi

Doha, Qatar: Qatar Tourism (QT) announced the appointment of Engr. Abdulaziz Ali Al Mawlawi as CEO of Visit Qatar as part of the establishment of the entity, which is considered the marketing and promotional arm of the tourism sector in Qatar.

Engr. Al Mawlawi was the Chief of Marketing and Promotion Officer at Qatar Tourism, where he supervised the launch of several successful promotional campaigns during his tenure, in addition to the launch of a number of events and festivals that contributed to achieving an increase in the number of visitors that reached 1.62 million visitors during the first quarter of 2024.

Appointing a CEO for Visit Qatar is considered the first step in establishing the entity, laying its governance framework, developing marketing and promotion strategies for the next stages, and attracting distinguished tourism competencies and cadres, in a way that suits the entity’s  needs and the strategic objectives of the tourism sector in Qatar  

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My saved searches, eng abdulaziz al mawlawi is the new visit qatar ceo.

Qatar Tourism appointed Eng Abdulaziz Ali Al Mawlawi as the new CEO of Visit Qatar on Monday. The move came as part of the establishment of the entity, which is considered the marketing and promotional arm of Qatar’s tourism sector.

Eng Al Mawlawi was the Chief of Marketing and Promotion at Qatar Tourism, where he supervised the launch of several successful promotional campaigns.

He also oversaw the successful launch of several events and festivals, which greatly contributed to the country's increase in visitors to 1.62 million during the first quarter of 2024.

Appointing a CEO for Visit Qatar is the first step towards establishing the entity, laying its governance framework, developing marketing and promotion strategies for the next stages, and attracting distinguished tourism competencies and cadres in a way that suits the entity’s needs and the strategic objectives of the tourism sector in Qatar.

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Visit Qatar successfully launches three activations at the UEFA European Football Championship 2024 in Germany

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Visit Qatar launched its activations in Berlin and Munich, Germany as part of its partnership with UEFA European Football Championship 2024. By aligning with Europe’s foremost international football tournament, Visit Qatar aims to introduce Qatar’s cultural landmarks, and luxury amenities to a broader audience.

HE. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and the Chairman of Board of Directors of Visit Qatar said: “This partnership comes as part of our continuous efforts to promote cultural exchange and showcase Qatar’s diverse offerings. Qatar Tourism and UEFA share a commitment to transcend cultural barriers through the universal language of sports. Both organisations inspire and connect people from all over the world, celebrating cultural diversity.”

He continued: “Qatar aims to solidify its position as a global sports destination. The significance of Qatar’s sporting legacy lies in the country’s successful track record of hosting and supporting major sporting events.”

Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar said: “In partnering with UEFA, Visit Qatar isn't just joining a tournament; we're forging a bridge between cultures, welcoming the global community to explore what Qatar represents, a unique blend of tradition and modernity. Through sports, we celebrate diversity and foster connections. Qatar has garnered an incredible sporting legacy which lies in the country’s track record of hosting and supporting major sporting events, this partnership comes as a natural addition to the country’s intent on becoming a global sports hub.”

Visit Qatar’s activations

Visit Qatar successfully launched three activations, the first being ‘The Doha Club” activations which can be found at the UEFA EURO 2024 Fan Zones in Berlin and Munich throughout the duration of the tournament. Styled as a modern beach club, Visit Qatar’s activation offers fans a unique experience-led version of Qatar. It is a place for fans to escape and indulge in local delights like Qahwa (Arabian coffee), Karak (milk tea), and sweet treats. Visitors can partake in a game of footvolley, try on a Qatari Bisht, collect fun souvenirs, and immerse themselves in the renowned Qatari hospitality. The second activation comes in a form of a campaign featuring the UEFA EURO 2024 trophy to promote the ‘Stopover in Qatar’ initiative. This campaign is targeting key European markets, including the United Kingdom, Germany and France. (watch the campaign here) .  The third activation, Visit Qatar is also the Presenting Partner of EURO 2024 Fantasy Football. Participants have a chance to win prizes and tickets to UEFA EURO 2024 matches. (enter the competition for a chance to win tickets and more, click here)

Qatar has built a reputation as a hub for international sports tournaments, including the FIFA World Cup 2022™, the FIFA Club World Cup, and the AFC Asian Cup Qatar 2023 TM to name a few. Qatar is also preparing to host 2027 FIBA Basketball World Cup and the 2030 Asian Games, all of which demonstrate the country’s state-of-the-art infrastructure, organisational capabilities, and commitment to excellence.

For media-related inquiries, please contact Visit Qatar’s Press Office on:

+974 3392 4466 | pressoffice@visitqatar.qa  

About Visit Qatar

Visit Qatar is the main arm of Qatar Tourism. Visit Qatar’s mission is to promote and expand tourism in Qatar by cultivating its rich culture, developing thrilling attractions, enhancing Qatar’s calendar, becoming the leading MICE destination in the region, diversifying events and luxury experiences. Visit Qatar is rooted in Service Excellence, boosting the entire tourism value chain, and increasing local and international visitor demand in Qatar. Through Visit Qatar’s network of international offices in priority markets, cutting-edge digital platforms, and marketing campaigns, Visit Qatar is expanding Qatar’s presence globally and enhancing the tourism sector.

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New project to enrich Qatar’s tourism and entertainment sectors: Minister

The Minister of Municipality said Qatar has witnessed continuous successes and achievements, which are the result of the collaboration of the private and public sectors, which enhances the region’s attractiveness for investment and its impact on the local economy and benefits the society.

He added that the Ministry of Municipality plays an essential role in developing, organising and planning the real estate sector, where it successfully launched the first phase of the real estate platform for Qatar, which aims to raise the level of transparency and facilitate decision-making through the use of accurate and reliable data.

To emphasise the importance of tourism, Qatar has made enormous investments to develop infrastructure and tourist destinations.

He said that the Ministry of Municipality hopes this new project will enrich Qatar’s tourism and entertainment sectors.

He added that the Ministry of Municipality announces today the launch of one of the most important future projects for Qatar, the Simaisma Project, which, upon completion, will be a unique cultural tourist landmark, added to the most prominent landmarks in the State of Qatar within the framework of achieving this vision and the objectives of the third National Development Strategy 2024-2030.

He pointed out that the project, in which the volume of investment between the private and public sectors will reach around QR20 billion, and whose development is being overseen by Qatari Diar in cooperation with the private sector, goes beyond being a unique destination for tourism in Qatar and the world, to be one of the new sources of attraction for developers and investors in the country in the fields of tourism, hospitality and entertainment.

For his part, CEO of Qatari Diar Real Estate Investment Company, Engineer Ali bin Mohammed Al Ali expressed his pride in the significant trust that the Ministry of Municipality has placed in Qatari Diar to manage the project.

He said that their latest projects have been planned under the auspices of the Ministry of Municipality, aligning with the continuous growth trajectory of Qatar, adding that this project will set a new benchmark for tourism in the region and will write a new chapter in the ongoing success story of Qatar.

In the same context, the CEO of Qatari Diar Real Estate Investment Company, in remarks on the sidelines of the launch of the Simaisma project, stated that the project covers an area of 8 million square meters of infrastructure.

It is a partnership with the private sector, with more than 80 percent participation. About 650,000 square metres of the project consist of world-class amusement parks.

He pointed out that the partnership with the private sector will provide a significant investment opportunity in this field in collaboration with Qatari Diar, which manages the project. The project will house a massive amusement city, an 18-hole international golf course, residential villas, a yacht marina, and luxurious restaurants and shops.

The project provides promising investment opportunities for real estate developers and tourism investors, supporting the path of development and diversifying the national economy’s resources.

It is noteworthy that Qatari Diar owns 50 investment projects under development in 20 countries around the world, with a total investment value of approximately $35 billion.

Among the company’s most prominent projects are Lusail City, which is considered the largest sustainable and smart city in Qatar, the Doha Exhibition and Convention Center, Sheraton Park, and the Commercial Street.

Prime Minister, Minister of Foreign Affairs launches Smaisma Project

DOHA, Qatar , June 28, 2024 /PRNewswire/ -- His Excellency the Prime Minister, Minister of Foreign Affairs, Sheikh Mohamed bin Abdulrahman bin Jassim Al Thani , launched today, Smaisma Project, the latest project by the Ministry of Municipality which will be managed by Qatari Diar Real Estate Investment Company. Upon completion, the project is expected to become a new urban landmark in the country, adding to the growing list of unique tourist destinations along Qatar's coast.

Eng. Ali bin Mohamed Al-Ali , CEO of Qatari Diar Real Estate Investment Company, expressed his pride in the trust awarded to Qatari Diar by the Ministry of Municipality to manage the project, stating, "This latest project has been planned under the umbrella of the Ministry of Municipality and in line with the path of continued economic growth pursued by the State of Qatar . This project will set a new standard for tourism in the region and write a new and exciting chapter in Qatar's ongoing success story."

He continued, "The Qatari real estate market is valued at US$485 billion in 2024, and attracts the most foreign direct investments after the energy sector. This industry has witnessed notable growth in the past few years, driven by an increase in demand on residential and retail spaces, growth in visitor numbers, Qatar's hosting of mega events and development in the business and trade sector."

The Smaisma Project will span eight million square metres, and extend along seven kilometres of pristine beachfront on Qatar's eastern coast, in the area known as Smaisma Beach, providing novel tourist and entertainment experiences to the people of Qatar and its visitors.

The project provides promising investment opportunities, with 16 tourism zones available for development by the private sector, including resorts spread out over four zones each with a unique design and character. In addition, the project will feature a large-scale theme park, 18-hole golf course, residential villas, a yacht marina, as well as luxury restaurants and retailers.

Sustainability will be a fundamental pillar of the project, with reliance on smart construction systems, the use of local and recycled materials, as well as the latest in construction technology.

Considered an integrated tourism development, Smaisma Project will open up promising investment opportunities for real estate, development and tourism companies, encouraging foreign direct investments.

Qatari Diar has 50 investment projects under development in 20 countries around the world, combining an investment value of around US$35 billion . The company seeks to provide investment opportunities for both local and foreign real estate developers in many of its projects around the world.

The company has also contributed significantly to the growth of Qatar's real estate sector though pioneering projects, including Lusail City, one of the largest smart and sustainable cities in Qatar .

Qatari Diar's vision is to consolidate its position as a real estate investment company with the highest levels of trust, credibility and efficiency, while harnessing its energies and capabilities to provide sustainable development of high quality, careful planning and the use of innovative methods in the world of real estate.

Media Contact: Peiwen Zou; [email protected] ; 44103000

Photo - https://mma.prnasia.com/media2/2450154/Qatari_Diar_1.jpg?p=medium600

Photo - https://mma.prnasia.com/media2/2450153/Qatari_Diar_2.jpg?p=medium600

Qatar Plans $5.5 Billion Development With Disney-Size Theme Park

• Simaisma project to span 3 square miles of beachfront land
• The project will be centered around a large amusement park

Qatar is starting work on a new 20 billion riyal ($5.5 billion) tourism development that will be centered around a large amusement park that’s poised to be bigger than Walt Disney Co. ’s iconic Magic Kingdom.

The Simaisma project will be located about 40 minutes north of the gas-rich nation’s capital Doha and ultimately span 8-million square meters (1,976 acres) along 7 kilometers of beachfront land. The development is also set to include an 18-hole golf course surrounded by 300 villas, luxury resorts, a marina and beach club as well as homes and shops.

How Oman Looks to Grow Tourism: No Mega-Hotels Here

Josh Corder , Skift

June 25th, 2024 at 9:00 AM EDT

As the UAE and Saudi Arabia continue their mega-projects, we look at Oman's 'calmer' approach to tourism.

Josh Corder

Tourism in the Middle Eastern country of Oman is improving. The Gulf nation was hit hard by Covid and had long struggled to recoup its tourism sector. But government measures are helping.

Unlike the UAE and Saudi Arabia, Oman has largely stayed away from giga-projects and mega-hotels to spark tourism. Instead, the country focuses heavily on its heritage sector to boost travel, as well as its natural environment.

The country aims to increase the tourism sector’s contribution to 10% of the gross domestic product (GDP) by 2040. Oman also plans to attract 11.7 million tourists by 2040. To achieve these goals, the country is looking to attract more than $51 billion in investment.

Here are the latest tourism figures:

• 767,900 visitors year-to-date by April 2024 compared to 668,168 up to the same point last year.
• Revenues from three- to five-star hotels rose 10.7% to $242 million.
• Hotel occupancy increased by 7%.
• Around 4.3 million tourists visited Oman last year.

Oman’s Tourism Drives

One key development in Oman recently has been the extension of its ‘Khareef’ season. Khareef is the monsoon season in Oman, and an important period in the tourism calendar as temperatures drop and travelers flock to cooler parts of the country.

Traditionally, Khareef is promoted by Oman from late June to early September, but this year has been extended to a full three months of promotions to spur tourism.

Running from June 21 to September 21, Khareef is often Oman’s busiest travel period. In 2023, the season brought in close to one million travelers. Officials hope the extra few weeks of promotion will draw an additional 300,000 visitors.

In Salalah during this year, temperatures can range from 68°F to 77°F, a stark contrast to the wider Middle East during summer.

Recent Success

According to research from the World Tourism and Travel Council (WTTC), in 2023 Oman’s tourism GDP contribution increased by almost 35%, totaling 2.8 billion Omani Riyals ($7.2 billion). The sector witnessed job growth of 15%, employing 191,500 people.

Last year, international visitors put 1.1 billion Omani Riyals ($2.8 billion) into the economy, a 69% increase from 2022, while spending by domestic travelers hit 1.4 billion Omani Riyals ($3.6 billion).

WTTC is forecasting that the sector will grow its GDP contribution to more than 3.3 billion Omani Riyals ($8.5 billion) in 2024, 7.6% of the country’s economy, and is projected to employ more than 206,000 people across the country.

Collaborative Efforts

Surrounded by tourism powerhouses such as Dubai and the ever-growing Saudi Arabia , Oman has become increasingly focused on collaborations with nearby countries to boost its tourism.

In March, Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism launched a ‘See Double’ campaign, prompting travelers to visit both destinations during their summer holidays.

That same month, Dubai, Abu Dhabi, Bahrain and Oman signed a pact to promote cruises across all four destinations. The cruise sector contributed around 380,000 tourists into Oman before the pandemic.

The Sultanate has also been a key voice in promoting the upcoming ‘GCC zone’ visa.

Unified Travel in the Gulf

In October 2023, Saudi Arabia, the UAE, Qatar, Bahrain, Kuwait and Oman agreed to form a ‘ GCC zone ‘ for visas, a similar situation as the Schengen Zone across the EU. This visa was first mentioned in May 2023 at a conference in Dubai, where the countries’ ministers shared their hopes to unite the GCC so tourists would consider cross-country travel like they do in Europe.

This new visa comes under the banner of the “Gulf Strategy for Tourism 2023-2030,” which ministers also said is in the works. The meeting also looked into the establishment of a GCC Tourism Statistics Platform.

It will either roll out this year or next and has been universally praised by tourism leaders.

“This new Schengen-style visa is huge for [GCC] tourism and Ras Al Khaimah will see a huge benefit,” said Ras Al Khaimah Tourism Development Authority CEO Raki Phillips at the  Skift Global Forum East 2023 .

“There is nothing more important than a collaborative approach. We should compete collaboratively. In this part of the world, we want to be collaborative. That could mean visa processing, hotels, and airlines.” 

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Tags: middle east report , oman , oman tourism , Tourism news

Photo credit: Oman plans to attract 11.7 million tourists by 2040. bhart9070 / Pixabay