nova scotia tourism commercial 2023

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Check out this great new tourism commercial for Nova Scotia

Tobias Negele / Unsplash

The Province has released a new commercial to promote Nova Scotia.

It starts with a couple in a bar debating with a guy about how much coastline Nova Scotia has. They then embark on a trek around the Province with key locations highlighted.

The song is from Matt Mays and was the perfect choice!

Notice the attention to detail at the end when they go back to the bar. Well done!

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Nova Scotia TV Spot, 'The Bet'

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Check out Nova Scotia's 60 second TV commercial, 'The Bet' from the Cities & Destinations industry. Keep an eye on this page to learn about the songs, characters, and celebrities appearing in this TV commercial. Share it with friends, then discover more great TV commercials on iSpot.tv

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Nova Scotia launches new tourism campaign

By CityNews Halifax Staff

Posted Mar 6, 2023 07:44:00 PM.

The province has launched a new marketing campaign to encourage people to spend their vacations in Nova Scotia to help build on the tourism industry's strong recovery.       The campaign is called “Your Ocean Playground” and will run through the end of summer in Ontario, Quebec, Connecticut, Maine and Massachusetts.

“Last year, we saw visitors return in a significant way, with accommodation sales even surpassing 2019 numbers,” said Pat Dunn, Minister of Communities, Culture, Tourism and Heritage. “We want to build on that momentum and help our tourism industry thrive.”       The Houston Government says it's also advertising overseas in Germany and the United Kingdom and running year-round ads in Nova Scotia and Atlantic Canada.       The government will invest an additional $2.7 million this year in campaigns to support earlier and extended marketing of the province for a total of about $8.6 million in 2023.

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WATCH: Couple Walks All 13,000 KM Of Nova Scotia’s Coastline In New Tourism Marketing Campaign

Nova Scotia launched a new tourism marketing campaign today, March 6 that encourages people to spend their vacations and tourist money in our province.

The campaign called, Your Ocean Playground, is designed to help build on the tourism industry’s recovery which began in 2022. The campaign runs through the end of the summer in Ontario, Quebec, Connecticut, Maine and Massachusetts. The province is also advertising in Germany, the United Kingdom and here at home.

Canadians, Americans and Europeans will see the campaign on television, billboards, social media and beyond. The ads highlight the best things to do and see in all areas of Nova Scotia.

WATCH: Nova Scotia – Your Ocean Playground

The ad series focuses on a couple travelling all 13,000 kilometers of our coastline.

“We saw visitors coming back in large numbers last year and we’re already seeing strong bookings for 2023.” said Dennis Campbell, CEO, Ambassatours Gray Line. “Provincial marketing helps create interest in Nova Scotia and once visitors get here, we have the opportunity to show them the time of their life to keep them coming back.”

The province welcomed 1.9 million visitors during 2022 and this year the government is spending a total of $8.6 million to market Nova Scotia tourism.

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100+ ways Nova Scotia businesses are reshaping the tourism landscape

From: Atlantic Canada Opportunities Agency

News release

Over the past two years, Nova Scotia’s tourism operators have doubled down to build experiences, accommodations, and strategies to strengthen Canada as a destination of choice – spearheading more than 100 projects through the Government of Canada’s Tourism Relief Fund. That work continues, and ACOA is here to help businesses as they attract more visitors to the region and grow the industry with fresh approaches to delivering world-class tourism.

Government of Canada invests $6.3 million in 53 new tourism projects to enhance offerings for visitors May 24, 2023 · Kjipuktuk, Mi'kma'ki | Halifax, Nova Scotia · Atlantic Canada Opportunities Agency (ACOA) Over the past two years, Nova Scotia’s tourism operators have doubled down to build experiences, accommodations, and strategies to strengthen Canada as a destination of choice – spearheading more than 100 projects through the Government of Canada’s Tourism Relief Fund . That work continues, and ACOA is here to help businesses as they attract more visitors to the region and grow the industry with fresh approaches to delivering world-class tourism. Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced over $6.3 million in Tourism Relief Fund (TRF) support to 53 projects with businesses and organizations across Nova Scotia. This is in addition to the $7.1 million in previously announced TRF support contributions to 52 Nova Scotia businesses since the program launched.

Minister Petitpas Taylor showcased six of the new projects from across the province that demonstrate the TRF’s focus on building, upgrading and diversifying innovative tourism products:

• $500,000 to Eskasoni First Nation to help Eskasoni Cultural Journeys , an award-winning immersive Indigenous experience, become a year-round destination with new programming.
• $500,000 to Saltair Nordic Spa & Wellness in Baxter’s Harbour to establish a year-round wellness destination complete with Nordic pools and a trail system.
• $121,998 to the Nova Scotia Museum of Natural History in Halifax to construct a new, long-term exhibit called Pjila'si, meaning "welcome” in Mi'kmaw, celebrating the history and lives of the Mi'kmaq People in Nova Scotia.
• $100,000 to Kabina in Tatamagouche to develop a six-unit tiny home year-round wilderness accommodation located close to the Wentworth ski hill.
• $100,000 to the Quarterdeck Resort in Summerville to increase the number of accommodations available to tourists.
• $41,500 to the Friends of McNabs Island Society in Halifax to develop interpretive and resource materials for the restored Teahouse building which has been converted into an Outdoor Education Centre on McNabs Island.

Launched in July 2021, the TRF has helped organizations in the tourism sector upgrade their products and services, enticing new visitors, and reinvigorating the economy. ACOA, along with Canada’s other regional development agencies, have been delivering the $485 million in TRF support.

“We have so much to be proud of in our beautiful region, and so much to share with visitors. As we launch the tourism season, we are reaffirming the sector’s vital importance to our economy, and our commitment to helping tourism businesses and organizations in Nova Scotia develop the world-class experiences that make Atlantic Canada such a sought-after destination.” -  The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA

“It’s time for Canada’s tourism sector to push past reviving all the way to thriving. Our government’s investments in tourism over the last three years focused on sustaining and rebuilding the tourism ecosystem, promoting what we have and designing for the future. A fully recovered and robust tourism sector is key to our government’s ongoing work to build an economy that works for everyone. Together, we can make sure that Canada’s tourism sector is something that visitors and Canadians alike will celebrate and enjoy for generations to come." -  The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance

“Over the past two years, ACOA has stepped up to ensure the Nova Scotia tourism industry could survive the devasting impact of COVID-19. The Nova Scotia tourism economy lost $3.2 billion in revenue during the height of the pandemic, and the Tourism Relief Fund program greatly helped stabilize and mitigate business losses. Going forward, strategic and focused investment in our tourism infrastructure will be a priority, as we rebuild tourism and trade in the region.” - Darlene Grant Fiander, President, Tourism Industry Association of Nova Scotia (TIANS)

“Eskasoni First Nation is so excited to launch the new initiatives that we have planned for Cultural Journeys. It has always been our goal to provide a quality experience that is authentic to the Mi’kmaq culture; we want guests to have the opportunity to learn, engage in our tourism product as it allows the visitors to our beautiful Island to be fully immersed and get to enjoy the uniqueness of our Eskasoni all year round.” - Alyssia Jeddore, Business Development Manager, Eskasoni Corporate Division

“The Annapolis Valley and Nova Scotia were already on the world’s map as naturally memorable and inspirational places to visit and explore. We are thrilled to invest and operate a business that inspires Health and Wellness that will welcome guests from around the world. ACOA’s recognition and initial support of Saltair Nordic Spa as a four-season destination was a key catalyst in raising the funds to put this wellness tourism site in Baxters Harbour on the natural wonder that is the Bay of Fundy. Nature is waiting.” - June Pardy and Jenny Sinclair, Saltair Nordic Spa & Wellness

“ Mi’kmaw culture has always been resilient and sustainable, and the Pjila’si gallery celebrates that. Pjila’si creates a safe and reflective space for the public to see, understand and appreciate Mi’kmaw culture.” - Jeff Gray, General Manager of the Museum of Natural History

“We are very, deeply proud of being from the east coast and it is very rewarding to know we are not only able to advocate for this special place but also facilitate and encourage new travellers to come and experience the area. ACOA has been a game changer for entrepreneurs like us as they not only provide financial support but also executional support. We have felt ACOA has been at the table right next to us from the initial concepts right up until now; they have shown just as much passion for the project as we have and we are all just really excited to get this new venture off the ground, up and running and improving the local experience for travellers.” - Sawyer Hannay, Director, Kabina

“Our growth strategy included providing a different type of offering – lower priced, family-focused accommodations that are pet friendly. Our vision of transforming a seasonal vacation spot into a year-round world-class resort is unfolding as planned. Our newest project is in line with this vision, which will ultimately help strengthen the economy in Queens County by attracting visitors to the region and providing much needed jobs. This grant has helped us achieve this.” - Todd Webb, Chief Financial Officer, Quarterdeck Resort

“This funding for the Island’s Teahouse Outdoor Education Centre will enhance the coastal island experience for visitors of all ages. New displays, brochures, maps and interpretive materials will allow visitors to learn more about this historic “Green Jewel” of Halifax Harbour.” - Catherine McCarthy, President, Friends of McNabs Island Society

Quick facts

The Tourism Relief Fund was a $500-million national program to support the tourism sector in Canada, including $485 million for regional priorities administered by Canada’s regional development agencies and $15 million for national priorities administered by Innovation, Science and Economic Development Canada.

A minimum of $50 million of the fund’s budget was earmarked for Indigenous tourism projects. Indigenous communities that rely heavily on tourism were disproportionately affected by the pandemic. 

$48.5 million from the Tourism Relief Fund was allocated to the Atlantic Canada Opportunities Agency to administer in the Atlantic region.

The Tourism Relief Fund ended on March 31, 2023. 

Marianne Blondin Press Secretary Office of the Minister of Official Languages and of the Atlantic Canada Opportunities Agency [email protected]

Lauren Sinclair Director of Communications Atlantic Canada Opportunities Agency 782-641-6365 [email protected]

Darlene Grant Fiander President Tourism Industry Association of Nova Scotia (TIANS) 902-880-3788 [email protected]

Jeff Gray General Manager Museum of Natural History 902-456-8622  [email protected]   

Cathy McCarthy President Friends of McNabs Island Society 902-456-9167 [email protected]

Todd Webb Chief Financial Officer Quarterdeck Resort 902-497-8151 [email protected]

Alyssia Jeddore Business Development Manager Eskasoni Corporate Division 902-577-0757 [email protected]

June Pardy President Saltair Nordic Spa & Wellness 902-690-7841 [email protected]

Sawyer Hannay Director Kabina 506-523-5100 [email protected]

Stay connected

Follow ACOA on Facebook , Twitter , LinkedIn and Instagram .

Page details

TOURISM SECTOR STRATEGIC PLAN FOR NOVA SCOTIA

A FRAMEWORK FOR TOURISM GROWTH

The Tourism Industry Association of Nova Scotia (TIANS) and Tourism Nova Scotia (TNS) are co-leading the development of a tourism sector strategic plan that will inspire a broader approach to economic growth and quality of life in Nova Scotia. The plan will establish a new vision for tourism, taking into consideration the needs of businesses and organizations, Nova Scotians and their communities, and traveller preferences and expectations.

Through engagement with industry, government, and community representatives, the strategic plan will be a framework everyone can use to guide their actions and investments in the coming years to build a strong and sustainable tourism industry. The plan will consider factors such as seasonality, product, people, quality, and the interconnectivity between tourism and the social, cultural, and economic health of the province.

DEVELOPMENT PROCESS

The development of the strategic plan will be led by a project team made up of representatives from TIANS and TNS and guided by an Oversight Committee comprised of government and industry representatives. There will be broad engagement with the tourism industry and communities with multiple opportunities to provide input throughout the development process.

ANTICIPATED TIMELINE

Summer-Fall 2022 Development of Terms of Reference and Establishment of Oversight Committee

NOVEMBER 2022 RFP Issued for Project Consultant

MARCH 2023 Onboarding of Project Consultant

APRIL 2023 Analysis of Current Industry Research

MAY 2023 Individual Interviews with Industry Experts

MAY 30-31, 2023 Engagement Session at TIANS Annual General Meeting

JUNE 6-9, 2023 Tourism Sector Focus Groups (Virtual)

FALL 2023 – Winter 2024 In-person Regional Meetings

WINTER 2024 Online Survey

FALL 2024 Announcement of Sector Strategic Plan

WE WANT TO HEAR FROM YOU

Tourism businesses and organizations, as well as community members, will have the opportunity to provide input into the sector strategic plan in a variety of ways. Engagement will be conducted online and in person to offer many options to participate. They include :

INDIVIDUAL INTERVIEWS

The project team identified Industry Experts representing all sectors within the tourism industry as well as government, finance, and workforce development. Interviews were completed in spring 2023.

VIRTUAL FOCUS GROUPS

Virtual focus groups were held with representatives from each sector within the tourism industry:

• Accommodations (hotels, resorts, cottages, B&B’s, campgrounds, etc.): Tuesday, June 6
• Food and Beverage (restaurants, fine dining, café’s, coffee shops, food trucks, pubs, bars, wineries, craft brewers, etc.): Tuesday, June 6
• Transportation and Travel Services (airports, air carriers, ferries, car rental, bus/coach, rail, tour operators, step-on guides, visitor information services, tourism organizations, etc.): Wednesday, June 7
• Government & Infrastructure (various municipal, provincial, and federal agencies and representatives): Wednesday, June 7
• Attractions, Outdoor Activities, Sport and Recreation (parks, boat tours, golfing, sport fishing, biking, hiking, trails, whale watching, etc.): Thursday, June 8
• Arts, Culture, Heritage and Events (museums, theatres, performing arts, galleries, festivals, events, cultural experiences and attractions, etc.): Thursday, June 8

IN PERSON REGIONAL ENGAGEMENT SESSIONS

Industry and community members participated in seven in-person regionals engagement sessions and three Mi’kmaw engagement sessions:

Yarmouth Thursday, December 7, 2023 Tru Hotel, 10588 Starrs Rd, Yarmouth

Wolfville Thursday, January 18, 2024 Old Orchard Inn 153 Greenwich Rd S, Wolfville

Truro Friday, January 19, 2024 Inn On Prince Hotel & Conference Centre 437 Prince St, Truro

Baddeck Wednesday, January 24, 2024 Inverary Resort 368 Shore Rd, Baddeck

Antigonish Thursday, January 25, 2024 Claymore Inn and Suites 137 Church St, Antigonish

Halifax Wednesday, January 31, 2024 Halifax Convention Centre 1650 Argyle St, Halifax

Bridgewater Wednesday, February 7, 2024 Best Western Plus 527 Nova Scotia Trunk 10, Bridgewater

Mi’kmaw Engagement Sessions

Niktuipukwek (Millbrook) Tuesday, February 20, 2024 Millbrook Cultural and Heritage Centre 65 Treaty Trail

Weskewinaq (Digby) Thursday, March 21, 2024 10am – 3pm Digby Pines Golf Resort and Spa 103 Shore Road

Maupeltu (Membertou) Wednesday, April 3, 2024 10am-3pm Membertou Trade & Convention Centre 50 Maillard Street

The online survey

An online survey was conducted in March and April 2024 to assess perceptions of Nova Scotia’s current performance as a travel destination and identify the top priorities to be addressed within the strategic plan.

THE PROJECT TEAM

• Darlene Grant Fiander , President, TIANS
• Darlene MacDonald , Executive Director, TNS, a division of Nova Scotia Department of Communities, Culture, Tourism and Heritage (CCTH)

OTHER MEMBERS INCLUDE

• Tanice Mundle , Executive Assistant, TIANS
• Lisa Dahr , Director of Industry Relations and Professional Development, TIANS
• Anna Moran , Director of Research, Planning & Decision Support, TNS
• Afton Doubleday , Acting Director of Outreach and Engagement, TNS

OVERSIGHT COMMITTEE

In addition to the Project Team, a small Oversight Committee will work with TIANS and TNS to provide guidance for the development of the plan. This group provides feedback and direction to approach and development; reviews and provides feedback on the draft framework; and conducts ongoing consultation and check-ins as required.

• Joyce Carter , President and CEO, Halifax International Airport Authority
• Glenn Squires , CEO, Pacrim Hospitality Services
• Chuck Maillet , Vice President, ACOA
• Justin Huston , Deputy Minister of Communities, Culture, Tourism and Heritage and Chief Executive Officer, Office of L’nu Affairs

Latest News

See news releases and articles for information about the strategy.

• Province Partnering with Industry on Strategic Plan for Tourism Growth

Non-profit transit service forced to relocate due to Kentville fire

Kings point to point transit lost records and communications in fire on tuesday.

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A non-profit transportation organization in Kings County sustained major setbacks in a fire that tore through a commercial building in Kentville, N.S., on Tuesday. 

Kings Point to Point Transit lost its records and communications technology and is now seeking an interim operations centre, says Berwick town councillor Chris Goddard, who is on the organization's board of directors.

"The building is in rough shape. We were forced to move out of there with basically nothing," Goddard said. 

"We are now operating out of a small single office that's been loaned to us and we're looking for a temporary facility by next week so that we can continue operating."

The Purple Peacock thrift shop, a non-profit business that had just recently celebrated its one-year anniversary in the Aberdeen Street building, was also extensively damaged in the fire.

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Kings Point to Point has offered accessible transportation services to people in Kings County for the past 25 years. According to Goddard, it provides roughly 100 trips per day to clients using a fleet of vans, minivans and a minibus.

He said there are no alternatives in the area to the services they offer. 

After losing their means of communication in the fire, Goddard said staff and volunteers are using their own phones to communicate with clients. 

"We are operating at a reduced capacity, but we're doing our utmost to make sure that the people who need it the most get it." 

He said the organization is working to restore its services and estimates it will take two to four weeks to be fully operational again.

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ABOUT THE AUTHOR

Meig Campbell is a reporter for CBC Nova Scotia. You can email her with story ideas and feedback at [email protected]

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Nova Scotia tourism hurt by ferry cancellations as tourist season winds down: mayor

P ICTOU, N.S. — The mayor of a Nova Scotia town says recent disruptions to the ferry service that links the province with eastern Prince Edward Island are posing a real challenge for the town's tourism industry.

Pictou Mayor Jim Ryan said tourists routinely stop in the town as they make their way to the nearby ferry terminal in Caribou, N.S., but that hasn't happened since the vessel was pulled from service earlier this week.

"It's a real challenge," Ryan said in an interview Thursday.

"Obviously the silver lining is that it's not in the middle of tourist season right now, but there are still a lot of people travelling … who have disposable income."

Without ferry service, people travelling to P.E.I. will likely take the Confederation Bridge — which begins in New Brunswick — instead of driving to Caribou and making a stop in Pictou, Ryan said.

The service was halted Tuesday after the MV Saaremaa began experiencing “technical issues.” That disruption came after the MV Confederation, which also transports people along the same route, was taken out of service on Sept. 15 when it ran into a wharf.

"It's the unpredictability of the whole service that is at stake here going forward if people are having to decide if, 'well, I wonder if (the ferry) is running today?'"

Northumberland Ferries, which operates the two vessels, says repairs to the main engine of the MV Saaremaa have yet to be completed, and the ship won't be ready for testing until Monday or Tuesday. Service between Caribou and Wood Island, P.E.I., is expected to resume on Wednesday morning.

This report by The Canadian Press was first published Sept. 26, 2024.

The Canadian Press

Visitors to Alberta spent $12.7B in 2023, breaking previous record

Alberta's tourism sector broke its previous record for visitor spending last year.

According to Statistics Canada, visitors spent $12.9 billion in Alberta in 2023, exceeding the previous record of $10.7 billion set in 2022 by nearly 20 per cent.

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Last year's international visitor spending also broke its previous record set in 2019 by 25 per cent; 2023 saw an increase of $2.9 billion from 2019's $2.3 billion.

"This past February, Alberta’s government launched a long-term tourism strategy, setting the bold and ambitious goal of growing Alberta’s visitor economy from $10 billion in annual visitor expenditure to $25 billion annually by 2035," said Joseph Schow, the tourism and sport minister.

"We are well on our way to reaching our goal," he added.

While this year's tourism spending numbers are not yet released, it's important to note that Jasper National Park was closed for two months due to wildfires which could have an impact on 2024's visitor spending numbers.  

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Vancouver Island

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Northern Ontario

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Windsor police arrests 'wanted fugitive'

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Electrify Canada expands network in Nova Scotia and Quebec

Electric vehicle charging station network Electrify Canada is expanding, introducing new stations in Nova Scotia and strengthening its presence in Quebec.

The company has announced the addition of 40 super-fast chargers, capable of speeds of up to 350 kW, located along popular and busy roads, as well as near commercial areas and restaurants. The objective behind this decision is to support and encourage the adoption of electric vehicles across Canada.

And as the figures show, things are going well in Canada as sales continue to grow. The pace is a little slower than anticipated a few years ago, but more and more electric vehicles are being sold, both in number and proportion.

Expansion in Quebec includes the addition of five new stations, in Greenfield Park and Laval in the Montreal region, as well as Mont-Tremblant, Quebec City and Saint-Hyacinthe. They join existing stations in Drummondville, Mirabel, Repentigny, Sherbrooke, Saint-Romuald and Trois-Rivières.

Greenfield Park and Laval will host the network's first eight-vehicle charging stations.

Electrify Canada has also established a presence in Nova Scotia, with new stations in Amherst and Bedford. These locations are strategically situated close to the New Brunswick border and within easy reach of Halifax for inter-provincial travel.

With this new expansion, Electrify Canada moves into a seventh province in the country. Steven Guilbeault, federal Minister of the Environment and Climate Change, stated that “Every year, hundreds of thousands of Canadians are saving by switching from paying at the gas pump to driving electric vehicles - and they are right to expect affordable, reliable, and accessible charging options wherever they go. We are pleased to be working with Electrify Canada to deliver dozens of new hyper-fast charging stations for drivers across Quebec, Nova Scotia, and beyond.”

While the news is great for Quebec, it's even better for Nova Scotia, where the network needs a boost to attract more consumers.

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Masking reintroduced in N.S. hospitals as respiratory illnesses increase

A partial masking mandate has returned to Nova Scotia hospitals and provincially run healthcare facilities for visitors and healthcare workers.

"This is for anybody who is in clinical areas in the hospitals, inpatient units and clinics where we are providing direct patient care,” said Nova Scotia Health senior medical director Shelly McNeil.

• Top health headlines, all in one place

Infectious diseases specialist Dr. Lisa Barrett said these regulations implemented on Thursday may seem to be limited to Nova Scotia in scope, but they are in response to the latest COVID-19 variant and its recent spread.

“You don’t need to look at the provincial numbers on surveillance to know that there is a lot of COVID out there,” said Barrett, who added the spread of the virus is in hospitals and communities across Canada, not just in Nova Scotia.

“Certain hospitals around the country have gone back to masking inside their walls in most places where patients are around in order to protect them.”

Barrett emphasized that even with the implementation of the vaccine, COVID-19 is still dangerous.

“COVID, even though we want to consider it run of the mill in all provinces is competing with the flu and there are still more deaths and hospitalizations from COVID than even from influenza,” said Barrett.

The flu, whooping cough and respiratory syncytial virus (RSV) spread are also mounting concerns in many areas of Canada.

Calgary’s Katrina Bellavance said she was caught off guard when her baby contracted RSV in February 2023.

"It was scary, and she was hospitalized for several days,” said Bellavance. “When we made the call to take her into emergency, it was because she couldn't breathe."

Bellavance said the return of some mask mandates could help other families avoid what her family and daughter experienced.

"I think that it's so important that we protect the most vulnerable around us,” said Bellavance.

The masking changes are new for Nova Scotia, but not for other parts of Canada. In New Brunswick, masking for healthcare workers and patients was reintroduced earlier in September by the Horizon Health Network. 

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