how much is the niagara falls tourist tax

There's a major issue with hidden fees being charged to tourists at Niagara Falls

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Niagara Falls is one of Canada's top tourist attractions, and welcomes more than 13 million visitors from around the world each year. However, experiencing the beauty and the charm of the region might just come with an added fee. 

According to CBC Marketplace , Niagara Falls tourists have been noticing an extra cryptic fee on their bills over the past few years. 

Marketplace has been investigating the hidden fees tacked onto consumers’ bills at hotels, restaurants and attractions in Niagara Falls, Ont. They found the fees continue to increase with little oversight or regulation. https://t.co/cIhnfFQYtf — CBC News (@CBCNews) February 10, 2023

You can usually find this fee next to the provincial sales tax or the city's accomodation tax on your receipt. It's usually categotized as "NFDF" (Niagara Falls Destination Fee), or "TIF" (Tourism Improvement Fee). 

Not every attraction, hotel, or restaurant in Niagara Falls charges this fee, but CBC has found that the number of businesses adopting the fee is only increasing. 

We discovered the Niagara tax ripoffs several years ago, and haven't returned since. Hard to believe it isn't illegal. — BrianM (@briangm11) February 10, 2023

According to the president and CEO of Niagara Falls Tourism, Janice Thomson, the charge goes to the owner, not the government. CBC Marketplace found that the fee ranges from three to 12 per cent, but there's no set standard for how much patrons are being charged. 

Even among servers and staff, there's no clear consensus on what the fee exactly goes toward.

The entire place is a tourist trap designed to take your money, and make you hate the place. Stop and see the falls, they are breathtaking. Then leave. — Colin Forsecs (@Taco_Ducky) February 10, 2023

According to CBC's report , a staffer at the Radisson in Niagara Falls said the fee "pays to recycle," while another employee at The Skylon Tower said the charge pays for renovations and landscaping, but could be removed if requested. 

One server at TGI Fridays told CBC that the fee "goes towards improving the tourist experience," while another at IHOP claimed it went towards "maintenance and fireworks." 

Visitors have been critical of this added fee for a number of years, but calls for its removal have only grown stronger with the influx of businesses adopting the "tourist tax." 

Back in 2017, Ontario's then-Tourism Minister Eleanor McMahon told CBC that, "if businesses in Niagara are not being transparent and they're not telling people what the fee is used for, then not only am I concerned about that, then we'll engage and do something about it." 

Despite the Ontario government permiting destination marketing fees in tourist locations, critics of the fee are urging businesses to be more transparent about the extra charge, which might go undetected by unfamiliar tourists. 

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Provincial Sales Tax (PST) All goods purchased in Ontario are subject to 8 percent provincial sales tax (PST); this does not apply on services or accommodations. Goods and Services Tax (GST) Canada’s goods and services tax (GST) is 6 percent, which is applied to the majority of goods and services in Canada, including food and beverages and hotel and motel accommodations.

Room Tax A 5 percent provincial tax is added on most accommodations (in place of PST), as well as the 6 percent GST

Food Service All food and non-alcoholic beverages are subject to 6 percent GST and 8 percent PST when dining in restaurants. All alcoholic beverages are subject to 10 percent tax.

GST Rebate (NO LONGER AVAILABLE)

Non residents of Canada can apply for a GST rebate on many items purchased from Canada. A rebate can be claimed on purchases of $200.00 or more, before taxes, as long as the goods are exported within 60 days of purchase. Please note to make a claim, individuals must have original receipts totalling over $50.00 or more before taxes. You will be asked to produce two pieces of valid identification for proof of non-residency. One of the two pieces of id must be photo identification. Rebate forms can be obtained at the Canadian border, Canadian Duty Free Shops, and at Tourist Information Centres. Instant cash rebates can be claimed at Canadian Duty Free Shops. For more information or to obtain a copy of the brochure Tax Refund for Visitors to Canada call 1-800-668-4748.

Please note items that do not qualify for a GST rebate include: groceries, entertainment, alcoholic beverages, tobacco, and fuel for vehicles.

Tourism fees rise at some Niagara Falls hotels, restaurants

Cbc news marketplace investigation finds increases — but you don’t have to pay them.

Niagara Falls tourism fee: Do you have to pay it?

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A CBC News Marketplace investigation has found that some hospitality businesses in Niagara Falls, Ont., are continuing to charge a contentious tourism fee under different names and some establishments have more than doubled the fee in the past year and a half.

The Destination Marketing Fee, a provincewide initiative that allows businesses to generate additional funds for tourism development and marketing, was first investigated by Marketplace last year.

• Marketplace: Niagara Falls Tourism Fee: Do you have to pay it?
• Niagara Falls' tourist fees collected with little oversight

That investigation found that many hotels, restaurants and attractions in Niagara Falls were charging customers the fee without telling them it's voluntary and that there's no third party collecting the money and monitoring how it's spent.    

Former Niagara Falls city councillor Janice Wing has spoken out against the fee since its inception in 2004.  

• Watch the Marketplace episode about Niagara Falls tourism fees April 1 at 8 p.m. (8:30 p.m. NT) on CBC-TV and online.

"People are being hoodwinked into paying something they don't have to pay," she said.

"It disappears into the coffers of the private businesses that collect it and presumably it does go to the things they say it's going to but we don't really know … there's no paper trail whatsoever. "

CBC Marketplace returned to Niagara Falls for a spot check investigation last month, visiting several hotels and restaurants with hidden cameras and found that the fee has new names and has risen at some establishments.

The fee is often found at the bottom of someone's bill underneath the Harmonized Sales Tax (HST) and it may be called a Tourism Improvement Fee (TIF), Attractions and Promotions Fee (APF), Niagara Falls Destination Fee (NFDF) or Destination Productivity Fee (DPF).

The fee jumped from 3.8 per cent to five per cent at both the Four Points by Sheraton hotel and the IHOP restaurant.

East Side Mario's restaurant hiked its fee from 3.8 per cent to eight per cent. But the biggest increase discovered was at the Embassy Suites by Hilton Hotel. It raised its fee from 3.8 per cent to 10 per cent.

When employees at the establishments visited by Marketplace were asked on hidden cameras about the fees, they said that the money goes toward paying for marketing and tourism initiatives such as fireworks, flowers and festivals in the city.

At Embassy Suites, one employee was adamant that the revenue from the fee helps to improve the city. "It does go to a good cause. People like the fireworks. All the flowers and stuff .. but if people stop paying it now, I don't think we'll have fireworks much longer," she said.

In an email statement, Yvonne Caldaroni, president of Fallsview Group Ltd., which operates the Embassy Suites Hotel explained why they charge customers this tourism fee.

"The Embassy Suites Hotel has supported Niagara Falls Tourism initiatives for years. The TIF has contributed millions to the convention centre, fireworks displays, festivals, and events. This year's major spending initiative is the light display over the falls which will be operational by the fall."

Caldaroni also said online bookings specify a 10 per cent charge will be added automatically and guests must accept this in order to confirm their reservation.

However, nowhere does it state that the fee can be removed upon request.

Fees removed on request

During its hidden camera investigation, the Marketplace team requested the fee be removed at all the restaurants, hotels and attractions they visited. The fee was taken off all of their bills.

Niagara Falls Tourism chair Wayne Thomson maintains the fee is reasonable. In an interview last year, he said it's up to businesses to decide how they want to spend the cash collected.

"This is something that has been vetted through Revenue Canada. They've been in all the properties here. These people pay taxes on this. There's nothing illegal about it, there's nothing underhanded about it."

But many tourists like Megan Ioannou say they still feel duped.

"It's a voluntary fee. Oh, my goodness!," Ioannou says. " That's crazy actually. So, how is that even allowed …I am mind-blown."

Marketplace contacted the Ontario Ministry of Tourism, Culture and Sport, and they confirm that Tourism Minister Michael Coteau is reviewing the destination marketing program in order to provide greater clarity and to better protect the consumer.

If you feel you've received misleading information about the tourism fee, you can contact the Ministry of Tourism at 1-888-997-9015.

• Based on a Marketplace investigation by Nelisha Vellani, Asha Tomlinson and Anu Singh

[Marketplace airs on CBC-TV tonight at 8 p.m., Sunday at 10:30 a.m. and Monday at 7 p.m. It airs on CBC News Network Saturday at 9:30 p.m. and Sunday at 5:30 p.m.]

Related Stories

• Marketplace: Money Tips: Stash your cash
• Hotel owners want to charge 2 per cent room fee to invest in tourism
• Sudbury council doesn't have power to create destination marketing fee: city staff
• Corner Brook hotel tax planned

External Links

• Ontario Ministry of Tourism, Culture and Sport: Destination Marketing Programs

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We stayed at the Hilton in Jan 2017 & when I disputed the. Tourism tax I was told it is now mandatory. True or not?

Hi everyone,

The tourism fee/tax is NOT a MANDATORY fee set forth by the GOVERNMENT.

That is .....YOU ....do not have to pay it !!!!

Unfortunately some greedy businesses in Niagara Falls have decided to make it a mandatory fee.....

The business NOT the government.!!!

My advice is this

BEFORE booking a hotel,or restaurant etc ...Ask them if they have a mandatory tourist fee/tax.NOT after booking or going .....you are now at their mercy .

If they say “yes” book somewhere else and share your knowledge with the trip advisor community on this post .

This will help your fellow traveler avoid unnecessary fees and help them spend their money wisely .This will also show these greedy. businesses that the mandatory tourist fee will not be tolerated .Their businesses WILL suffer if they continue to demand it .Remember there is not “a paper trail”at the moment ....no one really knows where these additional fees actually go!!!!

Niagara Falls is a top tourist destination ,and should be thanking visitors for coming and boosting their economy .They already benefit enough .

HPT2001 - see post #19.

Also - pay attention to the fees charged by tourist destinations in your own state. Perhaps they also should be " thanking visitors for coming and boosting their economy .They already benefit enough"

I would suggest that you look at the accommodations at a number of popular destinations. Perhaps they don't call it a 'Destination Marketing Fee' or 'Tourism Fee'...perhaps they call it a 'Resort Fee'.

A hotel can charge any 'fee' they wish - for local phone calls, towels, Wi-Fi...all legal.

Would you prefer the fees to be known, or just a higher "per night" cost for your room and no breakdown ?

Best Regards

came across this forum by accident, but we are going to Niagara ON in Septmeber..what is this tax? I havent heard anything about it..is it added onto everything like a USA sales tax?

No one knows. It is not a provincial tax, and it is not a municipal tax. It has different names. Some businesses charge it but will withdraw it upon request, and some say it is mandatory. Some businesses up the charge as well. There is no paper trail and no agency has shown that it is responsible for managing it. Some businesses arbitrarily up the tax at their whim as well. The IHOP raised theirs from 3% to 6%. The Four Points by Sheraton doubled theirs from 5% to 10% as well. Different businesses charge different percentages, and change the fee at different times. Some businesses don't charge it either. The overwhelming theory is that this is nothing more then a cash grab dressed up as a tax... and it is well supported by all the inconsistencies with it, the different excuses being given to charge it, the fact it has different names, and the fact not even the local government knows a thing about it - which in itself is scary.

It's NOT a tax and is not called a tax on your bill/cheque, it's a destination marketing fee charged by the businesses within a certain distance of the falls. It's charged on your total bill including the HST. Make sure you are aware so you don't tip on the full amount.

It's so frustrating for everyone - we had it removed from our dinner bill at Brasa a couple of weeks ago but they did say it was removed because we were local (my sister is from Hamilton). The businesses keep the money (they said part of it is paid for marketing of the tourist attractions). Shame on the city and provincial governments for not putting a stop to this.

HST is the tax added to everything (13%).

It seems like everything is getting more and more costly in the Falls. The area itself is a bit nicer too. Hotels are changing brand names. Its two sided, it costs more to visit but then it seems to be a little nicer then in the past. Over by Table Rock there are new shops, new restaurants to eat at, new patios to relax on while you eat.

So its hard for me to complain about the little extra costs, if you can find another place as nice and for less money, great. I've haven't yet.

Tripadvisor staff removed this post at the original author's request.

For the millionth time - IT IS NOT A TAX!!! It's not mandatory for them to charge it because it isn't a tax. It's a fee that is mandatory for a customer to payif you have bought or used their services and they insist on it.

fallsdude +1

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New report identifies issues, recommends how to boost Niagara Falls tourism - all year round

The Niagara Global Tourism Institute has released its study of tourism in Niagara Falls, and the challenges to grow it coming out of the COVID pandemic. The study’s creators and backers are also addressing the latest vision, and how it differs from past plans.

The Niagara Falls, USA tourism industry is still facing the obstacle of a restricted border with Canada, but three themes stand out in the report just released by the Niagara Global Tourism Institute : Not enough visitors are coming in the winter; visitors coming to Niagara Falls aren’t staying long enough; and there are local problems holding back growth, including poverty, crime, workforce gaps and negative attitudes by many locals.

“It's a simple and coordinated approach throughout the state that really will push for extended visitor stays,” said Roscoe Naguit, associate director of the Institute. “It creates a better economic activity for local businesses, and really a more consistent career pathway for a workforce. And let's face it, there are businesses historic and Niagara Falls that deserve a year round destination for sustainability.”

Backers of the Institute’s plan are counting on the creation of year-round attractions in order to, in turn, generate jobs which will help restore a sense of civic pride.

“These types of developments provide jobs. And when you provide jobs, you improve the entire community. Poverty is the critical piece to improving the City of Niagara Falls, if we attack that,” said Niagara Falls mayor Robert Restaino. “I've been saying this since January 2020. The key is, how do we develop projects that put people to work, so that homeownership becomes not just a dream, but a reality and starts to improve neighborhoods via their personal pride in your space?”

The plan, stakeholders also point out, avoids the “silver bullet” one-shot approach that past strategies relied upon to spark economic growth.

While discussing wintertime attractions, it was pointed out the Aquarium of Niagara is one such longtime venue. But its president and chief executive officer, Gary Siddall, says while it’s pleased to serve as an anchor, it’ can’t be the only anchor.

“We hope that in the coming years we'll see other partners join us become part of really establishing our year-round seasonality for the City of Niagara Falls,” Siddall said. “We certainly have seen the benefits from creating year round employment opportunities, full time good paying jobs that draw people in from out of country, out of state. Then they're seated into the community here and participating economically in a variety of different ways.”

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JOURNEY BEHIND THE FALLS

Take a journey deep below and behind the heart of Niagara, and stand in the mist where the mighty Horseshoe Falls tumbles from 13 storeys above! You'll experience the awesome spectacle of one-fifth of the world's freshwater crashing down to the basin below.

Single Admission Ticket: Adult (13+): $25, Reg. Child (3-12) $16.50

POWER STATION + TUNNEL

Years after its turbines came to a halt, the wonder of this hydropower pioneer has come back to life in an entertaining and educational experience that highlights both the remarkable history and unique architectural features of this 115-year-old engineering marvel. Explore the all-new Tunnel: featuring a glass-enclosed elevator leading deep underground for a once-in-a-lifetime experience.

Single Admission Ticket: Adult (13+): $32, Reg. Child (3-12) $21

Niagara's Fury

Discover the ancient story of Niagara Falls, then re-live the exciting experience at Niagara’s Fury! The temperature will drop. Water will bubble and spray while snow falls all around. The moving platform beneath your feet will help you understand the power of Nature, while you are surrounded by stunning visuals along the mighty Niagara River.

Single Admission Ticket: Adult (13+): $17.50, Reg. Child (3-12) $11.50

WHITE WATER WALK

White Water Walk offers a first-hand lesson in the raw power and peril of the Niagara River’s Class 6 whitewater rapids, some of the wildest in North America. The roar of the river provides a deceptive calmness, the perfect ambiance for your walk among the many platforms that offer incredible views. The sight on this quarter-mile boardwalk will take your breath away!

Single Admission Ticket: Adult (13+): $19.00, Reg. Child (3-12) $12.50

WHIRLPOOL AERO CAR

Hop on the historic Whirlpool Aero Car and witness spectacular views of the swirling Niagara Whirlpool and the river’s Class 6 rapids as you soar 3,500 feet across the Niagara Gorge. Although it travels between two points on the Canadian shore, this antique cable car will actually take you across the international border between Canada and the United States a total of four times due to the way the river elbows. No passport required!

BUTTERFLY CONSERVATORY

This magical attraction features over 2,000 colourful tropical butterflies floating freely among lush, exotic blossoms and greenery. Paths wind through the rainforest setting, past a pond and waterfall and the Emergence window, where butterflies leave their pupae and prepare to take their first flight!

Single Admission Ticket: Adult (13+): $19, Reg. Child (3-12) $12.50

FALLS INCLINE RAILWAY

Arrive in style! The new Falls Incline Railway improves the link between the Niagara Parks attractions at Table Rock and the Fallsview Tourist Area, including hotels and the Fallsview Casino Resort. The Railway allows riders to easily reach the “Bridge of Flowers” pedestrian crossing over the Niagara Parkway into Table Rock.

WEGO TRANSPORTATION

WEGO is a fast and convenient visitor transportation system that connects Niagara Parks attractions as well as other tourist areas with your hotel. Three separate lines all come together at the brink of the Horseshoe Falls, at Table Rock Centre. Leave the driving to us and take WEGO everywhere you need to go on your Niagara Parks adventure.

Single Admission Ticket: Adult (13+): $17, Reg. Child (3-12) $13

FLORAL SHOWHOUSE

For over 60 years visitors have come to Discover Paradise at this lush oasis, just a short walk from the Niagara Falls. Collections of orchids, succulents and other tropical plant species are on display throughout the year, along with floral shows that reflect the changing seasons. Flying throughout the greenery are colourful tropical birds that may sing for your entertainment!

Single Admission Ticket: Adult (13+): $8, Reg. Child (3-12) $5

HISTORICAL SITES

Step back in time with Niagara Parks Heritage. Learn more about Indigenous history, the blazing battles of the War of 1812, our role as a last stop on the Underground Railroad, and so much more at each of our heritage sites on the Niagara Parkway. Includes entrance to Old Fort Erie, Laura Secord Homestead, McFarland House/Tea Room, and Mackenzie Printery.

Single Admission, Site Dependent: Adult (13+): $7.75 - $14, Reg. Child (3-12) $5 - $9

NIAGARA-ON-THE-LAKE SHUTTLE

The Niagara-on-the-Lake Shuttle connects to WEGO bus service, extending your access past the regular Green Line’s Floral Clock stop into the town of Niagara-on-the-Lake. One-way and round trip shuttle tickets can be purchased individually at the Floral Clock in Queenston or Fort George in Niagara-on-the-Lake. A round trip to and from Niagara-on-the-Lake is included with the Niagara Falls Adventure Pass Plus.

Ticket Per Round Trip: Adult (13+): $24, Reg. Child (3-12) $12

Niagara Falls Adventure Pass Plus

The Niagara Falls Adventure Pass Plus is your ticket to the ultimate adventure at Niagara Parks!

Save with this loaded bundle that includes admission to seven epic attractions and four heritage sites, including Journey Behind the Falls, Niagara Parks Power Station + Tunnel, White Water Walk, Old Fort Erie, Butterfly Conservatory, Whirlpool Aero Car and much more. Adventure Pass Plus purchasers also enjoy three-day access to WEGO and the Falls Incline Railway, as well as discounts across Niagara Parks’ culinary locations and gift shops.

Niagara Falls Pass

Do more and save with the Niagara Falls Pass! Perfect for a weekend adventure at Niagara Parks, this convenient package bundles five of Niagara’s signature attractions to offer one unforgettable experience.

Enjoy savings and additional perks across our culinary locations and gift shops as you explore the most popular, authentic and must-see adventures in Niagara Falls.

Niagara Falls Adventure Pass Classic

Short on time, but still want to experience the best of Niagara Falls? The Niagara Falls Adventure Pass Classic has you covered! This hassle-free package is ideal for an epic one-day adventure at Ontario’s only 56-kilometre outdoor adventure museum. Enjoy admission to three of Niagara Parks’ most beloved attractions, access to WEGO and discounts across our culinary locations and gift shops.

We're here to help

When you arrive at Niagara Parks, you can visit any one of our Niagara Parks attractions or an available Welcome Centre to pick up/redeem your Pass. While getting your Pass ready, one of our attraction/Welcome Centre attendants will work with you to plan an itinerary for your visit by setting up timed tickets for the attractions included in your Pass. Timed ticketing lets you know when you’re able to join the queue for a particular attraction.

You don't have to! When buying online, passes are valid for redemption any time until the end of the validity period. When you arrive at Niagara Parks, one of our attraction staff would be happy to assist with redeeming your Pass. Not sure how long your Pass is valid? Validity dates vary by Pass, to check the validity dates of your order please refer to the Instructions section of your e-ticket. Validity dates for attraction tickets and Passes are also noted for each attraction/Pass in our Online Store.

Whether you want to experience everything in one day or spread your admissions out over your entire visit, it's totally up to you! You can spread out your attractions over any number of days up until the expiry date. Please note the WEGO bus and Falls Incline Railway access is valid for a consecutive two-day period. If required, ask at a Niagara Parks attraction how you can add more days to your WEGO and/or Falls Incline Railway access.

When you buy online, Passes can be picked up/redeemed by presenting your order confirmation on your phone/mobile device at any available Niagara Parks attraction. You can also present a printed copy of your order confirmation if preferred. You’ll receive a Niagara Parks map and scan card loaded with your attraction admissions and coupons upon redeeming your purchase.

Yes! Individual tickets for most attractions can be purchased online . Our seasonal attraction packages combine popular attractions for significant savings.

Niagara Parks is located in Niagara Falls, Canada. The attractions included in the passes are located only on the Canadian side of Niagara Falls. If you are travelling from the United States see our U.S. Visitor Information page for more details.

Child rates are available for children ages three to twelve, for pricing please visit our online store . Children aged two and under are free at all Niagara Parks attractions.

Validity dates vary by Pass, to check the validity dates of your order please refer to the Instructions section of your e-ticket. Validity dates for attraction tickets and Passes are also noted for each attraction/Pass in our Online Store.

WEGO is the hop-on, hop-off visitor transportation system that connects all Niagara Parks locations to many hotels in Niagara as well as other Niagara Falls tourism areas. Three WEGO lines all connect at the brink of the Canadian Horseshoe Falls at Table Rock Welcome Centre. Click here for the WEGO Route Map and Schedule.

To purchase tickets for the Voyage to the Falls boat tour, please visit Niagara City Cruises.

Still have questions about planning your trip to Niagara Parks?

AWAY YOU GO!

The following items have been added to your itinerary:.

Niagara Falls. Niagara-on-the-Lake. The Shaw Festival. The Niagara Wine Route. Canada’s largest casino. Niagara’s tourist attractions, festivals and special events attract more than 13 million tourists from around the globe each year and they arrive ready to spend. Tourism spending in the region is over $2 billion annually and has a significant impact on the local economy. It is estimated that every $100 million increase in direct revenue in tourism produces an indirect output of $69 million.

Tourism Partnership of Niagara

Tourism in Canada is big business and that’s certainly the case in Niagara.

While the majority of the over 13 million tourists that arrive in Niagara each year are domestic travellers, over 3 million come from the United States and approximately 1 million are from overseas.

A closer look at the trip motivators that drive visitors to come to Niagara and spend their share of $2.4 billion demonstrates the many reasons for their arrival:

• Pleasure: 7,71,000
• Visiting friends and relatives: 3,500,000
• Shopping: 316,000
• Business: 475,000
• Personal: 870,000

Once they’ve arrived, tourists can choose to spend their time and money at 2,800 tourism-oriented establishments, including:

• 1,231 full-service restaurants
• 178 hotels and motels
• 153 bed and breakfasts

109 performing arts establishments

• 97 wineries

43 golf courses

With numbers like these, it’s not surprising that tourism is a major source of employment in the region. There are over 40,000 people working in Niagara’s tourism industries, including accommodation, food services, arts, culture, recreation, and entertainment.

The size and significance of the tourism sector in Niagara means that businesses that choose to operate here can leverage a wide range of supports that have been developed by stakeholders over decades.  City and sub-regional tourism associations and the Tourism Partnership of Niagara regularly offer opportunities for business stakeholders to get involved in marketing campaigns and special events to help spread the word about Niagara and their business.

Tourism Partnership of Niagara (TPN) is a non-profit, industry-led organization funded by the Ontario Ministry of Tourism, Culture and Sport (MTCS). Its sub-regional partners of Niagara Falls Tourism, Tourism Niagara-on-the-Lake, City of St. Catharines Department of Economic Development and Tourism, Twenty Valley Tourism Association and Niagara’s South Coast Tourism Association share a vision to make Niagara the number one international tourism destination in North America.

• Winter Festival of Lights, Canada’s largest light festival
• Niagara Grape and Wine Festival, Canada’s largest and oldest wine festival
• Niagara Folk Arts Festival, Canada’s oldest heritage festival
• Niagara Falls Comic Con, a must for comic and cosplay fans
• Canal Days, Marine Heritage Festival
• Peach Festival – Tribute to Niagara’s second-most-famous fruit
• Canada 2022 Summer Games had an economic impact of more than $350 million, including $250 million in Niagara. It created 1,940 jobs and resulted in $117 million in wages and salaries. Attendance at the Games was more than 300,000, including 130,000 at sporting events and 170,000 at cultural events.
• Summer GO Train services brings 25,000 visitors from Toronto, with year-round daily service ramping up in 2024.

Recent Investments

• The Outlet Collection at Niagara: $178M
• First Ontario Performing Arts Centre: $62M
• Meridian Centre: $50M

Niagara Tourism Profile – March 2019

This report includes detailed information on the tourism-oriented sectors in Niagara including information on visitors, visitor expenditures, tourism jobs, and tourism business counts.

13 million +

Tourists per year, billion in total expenditures, tourism businesses, people employed, home of the 2021 canada summer games, four season destination, notable tourism employers, 13+ million visitors annually, 2.4 billion in annual spending, 40,000 tourism jobs, 2,800+ tourism businesses in niagara, 1,231 restaurants, 178 hotels & motels, 153 b&b's, 108 wineries, 7 amusement parks, canada's largest open air outlet mall, canada's largest wine festival, canada's largest light festival, canada's largest casino, 10% accommodation & food service employment growth, 10% arts, entertainment & recreation employment growth, success stories.

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Tourism sector in niagara canada, news & media, national geographic lists eclipse at niagara falls as a top 2024 adventure, niagara parks to redevelop its fort erie marina, lincoln invests $25k to support tourism business ventures, economic investment in niagara unprecedented: analyst, government of canada investment of over $20 million supports tourism recovery in niagara, breaking news: mission hill owner buys coveted vineyards in niagara-on-the-lake, grand opening of the walker sports and abilities centre at canada games park, $8.5 million in funding is now open to applicants through the niagara tourism relief fund, contact us today.

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Why Niagra Falls is so much more than a waterfall

Posted: 24 February 2024 | Last updated: 24 February 2024

Fall for the magic of Niagara

Thought the city of Niagara Falls in Ontario, Canada was all about the three breathtaking waterfalls that collectively make up its namesake natural wonder? Well, you’re not wrong – the falls are the star of the show – but there are plenty of other fantastic attractions, places to visit and adventures to experience in and around the world-famous landmark.

With the new Tunnel at Niagara Parks Power Station offering a never-before-seen view of the falls, we delve into the appeal and magic of this bucket-list beauty and the spectacular surrounding region.

Click through the gallery to discover the highlights of Niagara Falls and its surroundings...

See the falls up close and for free

On the approach to Niagara River Parkway – the road that sits to the left of Horseshoe Falls, where the bright lights of the hotels and casinos blur opposite – you can hear the mighty roar of the water and feel its presence (quite literally on your skin) before you’ve even seen it. But once you’re in front of this vast curtain of gushing water, it’ll blow your mind.

As much as 700,000 gallons of water flows over Horseshoe Falls every minute. Take advantage of the many viewpoints to just stand and stare. It’s mesmerising no matter what angle you’re at – your camera roll will prove that.

Immersing yourself in the mesmerising wonder is easy – and completely free. The hedge separating you from the huge drop is sufficient enough to make you feel safe yet able to capture the ultimate shot of Horseshoe Falls, the largest of the three falls, which straddles the international border of Canada and the US.

Across the Niagara River, you can also see the American Falls and Bridal Veil Falls – separated by Luna Island (seen on the right of this image) – they’re much smaller but nevertheless impressive. At night, you’ll see all the falls lit up, offering more spectacular shots.

You can cross the Rainbow Bridge, which connects the Canadian Niagara Falls with its namesake US city, for a small fee.

Visit Niagara Parks Power Station

The Niagara Parks Power Station, which faces Horseshoe Falls, was established in 1905 as the first major power plant on the Canadian side of the Niagara River. Back then, the towering turbines used here were the largest in the world. Each weighing 90 tonnes, all 11 harnessed the energy of Niagara Falls into a great source of electricity for the area for 100 years.

Now, having lain dormant since 2006 when operations ceased, the history of this hydropower pioneer comes alive once again as an immersive, must-see attraction, which opened in 2021.

Expect incredible storytelling through life-like exhibits and artefacts revealing the remarkable history of the power station and its workers (a guided tour is advisable so you won’t miss a thing). Situated 180 feet (55m) below the stunning building, the 2,200-foot-long (671m) tunnel gifts you a closer look at the falls.

Excavated only by lanterns, dynamite, pickaxes and shovels, you can stroll to a brand-new observation deck buried deep below the cascade at the river’s edge. A word of advice: take the complimentary poncho as you step out onto the viewing platform for that all-important first glance. You won’t be able to take your eyes off the view. 

Take a helicopter ride over the falls

Tick off two bucket-list experiences in one with a helicopter flight over the falls. This ride of a lifetime follows the Niagara River at 2,500 feet (800m) soaring high above the Niagara Whirlpool (look out for the historic Whirlpool Aero Car attraction crossing the Niagara Gorge), white water rapids and the Rainbow Bridge.

You'll also witness the sheer magnitude of the Fallsview area featuring the American, Bridal Veil and majestic Horseshoe Falls. The helicopter changes course to follow the curve of Horseshoe Falls and it’s at this point where you should watch for rainbows appearing and disappearing from all directions.

You'll then fly above the Skylon Tower and the beauty of Queen Victoria Park before heading back to base.

The helicopter fits a maximum of seven passengers for the epic nine-minute journey (12 including boarding time). Let the pilot do their thing as you listen to recorded commentary (available in 12 languages) and get your cameras ready.

Before you board, you’ll get your photo taken outside the Airbus H130, which you can buy for a small fee afterwards, and don’t forget to pick up your ‘high flyer’ certificate. Run by Niagara Helicopters for more than 50 years, flights take off daily from 9am, weather permitting, and there is no need for reservations.

Take a boat ride to the falls

Get up close and personal with the falls on board a boat tour by Niagara City Cruises . Yet another journey of a lifetime, this 20-minute cruise allows you to enjoy amazing views of the Niagara Gorge, American and Bridal Veil Falls, before coming face-to-face with Horseshoe Falls.

You’re given a complimentary poncho, which you absolutely need if you’re at the front, then you can sit back (or stand) and let the audio commentary tell you all about this incredible natural marvel. 

You can physically feel the immense power of the falls even before the water ‘rains’ down on the Hornblower. Listening to the commentary (assuming you can hear it over the thundering roar), you’ll discover the 12,300-year history and secrets of the falls.

Formed when large torrents of water were released from melting ice and drained into the Niagara River, it’s become the second most visited attraction in North America, after the Grand Canyon.

Do the White Water Walk

This is not just any old walk. This underrated wander right next to the Class 6 rapids, downstream from the falls, is another must-do. Take the elevator 230 feet (70m) down to the water’s edge but before you drink in the sheer beauty and relentless power of some of the world’s wildest stretches of whitewater, take a moment to read up on the many stories of the area.

These include the daredevils who went over the falls or down the rapids in the name of notoriety more than a century ago.

Once you’re face-to-face with the Niagara River, take full advantage of the lookout points scattered throughout the quarter-mile (0.40km) boardwalk. When you get to the first platform, looking up river, get your camera out. The Whirlpool Rapids Railroad Bridge will frame your shot perfectly.

The self-guided tour allows you to stop and read the stories and facts about the geology of the Great Gorge, as well as the plant and animal life surrounding it. Give the American tourists across the river a wave; you’ll spot a few doing a similar walk on the US side. 

Take in the views from an aero car

If you don’t like heights from an open-air vehicle, look away now. The historic Whirlpool Aero Car takes you across the Niagara Gorge at a dizzying 3,500 feet (1,067m) in the air.

The brainchild of renowned Spanish engineer Leonardo Torres Quevedo, the aero car has been in operation since 1916. Although it’s been restored several times since, it still maintains its unique original design.

Take the kids to Clifton Hill

If you’re travelling with children, Clifton Hill is the perfect place to tire them out if the fresh air doesn’t. It's walking distance from Fallsview Boulevard and this lively area, dubbed the ‘street of fun,’ is reminiscent of a British seaside resort; arcades, slot machines, mini golf, go-karts, fast food… you name it, CH has got it.

Take time to ride the Niagara SkyWheel and play the Zombie Attack next door. There are plenty of restaurants too, so refuelling is easy.

Dine at Table Rock House

One thing’s for certain, you won’t go hungry in Niagara Falls, and arguably the best seats in town go to Table Rock House . Directly over the road from Horseshoe Falls, you’re practically perched on the edge of the natural wonder.

For starters, you can’t go wrong with the Ontario burrata, served with pickled aubergine, toasted pine nuts and heirloom tomatoes. The fried vegetable dumplings with kimchi, spring onions and gochujang (red chilli paste) are extremely moreish too.

Burger and sandwich offerings include a chicken schnitzel BLT, Atlantic lobster roll and Canadian prime rib burger. This is a lunch to remember, no matter what you choose.

Visit Niagara on the Lake

If you can tear yourself away from the bright lights of Fallsview Boulevard, head to nearby Niagara-On-The-Lake, southern Ontario’s premier wine country. The climate is generally a couple of degrees warmer here, which helps produce incredible wines in its 30 wineries.

Wander down quaint Queen Street, the area’s main thoroughfare, and you might pass a horse-drawn carriage as you peruse the independent shops and colourful cafes in beautifully preserved colonial-style buildings. The boutique inns here come in handy after a few vineyard visits and provide a nice contrast to the bright lights of Niagara Falls’ big chain hotels.

Stop by the wineries

Wine fans will relish the prospect of visiting top-class vineyards in Niagara-On-The-Lake, particularly Peller Estate and Two Sisters . The Peller brand can be spotted all over Ontario and is worth the hype.

Tours include tastings from the 44-acre estate’s wine portfolio, with a stop off in the 10Below Icewine Lounge – an igloo-esque room that’s kept at -10°C (14°F), where you can sample the painstakingly delicious icewine; just 1mm is produced from 10 grapes. Two Sisters’ John Street Vineyard spans 68 acres, where merlot, cabernet sauvignon, cabernet franc and chardonnay varietals thrive.

The award-winning winery offers a tasting flight of four premium wines; our advice is to choose the cabernet franc – a fruity ruby red that’s been crafted in French oak for 30 months. Cheers!

Wander through Niagara Parks Botanical Gardens

Just five miles (8km) from Fallsview Boulevard lies this tranquil sanctuary . The beautifully maintained gardens are packed with fragrant, seasonal blooms across 99 acres. Take in the vegetable, rose, herb, parterre and Indigenous gardens, appreciating the work done by students from Niagara Parks’ School of Horticulture, who grow over 80,000 plants annually in the onsite greenhouse.

The rose garden is one of the most extensive in North America, featuring 2,400 in 54 rose beds. Among them is the 1941 Sutter’s Gold Rose (a hybrid tea rose), a highlight for many visitors. “We don’t use any pesticides; roses are princesses, we care for them dearly," explains Charles Hunter, the gardens' director of horticulture and education.

Another part of this horticultural hub is the Legacy Prairie Garden, which represents five different meadows. The mismatch of colours and plants attracts birds and bees, while native plants thrive here too.

You can’t miss the beautifully decked School of Horticulture (pictured) as you walk past the rose gardens. Housed in a former train station, the school has been growing world leaders in its field (all puns intended) since 1936, when skilled gardeners were needed to tend to the parkland along the Niagara River Parkway.

Children are encouraged to visit and can take part in a nature exchange. They earn learning points if they can talk about something they’ve seen in the grounds and can swap the points for a rock or a fossil to take home. 

Head to the Butterfly Conservatory

Within the botanical gardens is the Butterfly Conservatory , the largest facility of its kind in North America. Built in 1996, the tropical oasis features 590 feet (180m) of pathways surrounded by tropical plants and flowers, but watch your step (and your back), as it’s likely there are several of the 2,000 vibrantly coloured butterflies fluttering around at your feet or hitching a ride on your shoulder.

Don’t forget to take a peek at the Emergence Chamber; you’ll see various species of butterfly in their pupae stage as part of the centre’s breeding programme, and if you’re lucky, you might see one hanging to dry its wings before taking its first flight.

Sample some maple syrup

Maple syrup tasting will give you a sweetness craving you didn’t know you had. Head to Maple Leaf Place on River Road for a free tasting. Flights of three different varieties of maple syrup allow you to decide on your favourite – then you can buy some to take home. Taste golden, which is from the first harvest; amber, which represents mid harvest; and dark, from the final harvest.

A word of warning: they’re all delicious. Before you leave, pick up a souvenir in the gift shop and pose with the giant toy moose.

Take in the nightly fireworks show and illuminated falls

If you’re back at base by 10pm, you can watch the nightly fireworks display over the falls from the comfort of your hotel suite, or even if you’re just in the vicinity, you’ll know they’ve started. Look up, get your camera ready and marvel at the night sky as it lights up with colourful pops and patterns.

Earlier, from dusk, see the falls illuminated in all their glory each evening. We’ll let you into a secret: the lights are there to distract you from the fact the water flowing over all three falls is greatly reduced for power generation purposes at night.

Enjoy a farm-to-table experience

If you’re after dinner with a difference, head to AG Inspired Cuisine , a stylish restaurant located inside the Sterling Inn & Spa, minutes from Fallsview Boulevard. Chef Cory Linkson prides himself on the restaurant’s unique farm-to-table experience; planting, farming and picking all his own produce on a seasonal basis, with a menu that can change weekly.

The porcini and red wine braised shank of Canadian lamb (pictured) is sublime, while the chocolate tart served with malt cream, candied chestnut, Champagne-poached pear, white chocolate crumb and lavender from the garden will more than satisfy your sweet tooth.

The wine pairings are equally well thought out, featuring local wineries such as Reif and Two Sisters that complement your courses perfectly.

Choose the perfect hotel

If you want to stay close to the action, there are plenty of hotels right next to Horseshoe Falls to suit all budgets. Request a high floor with a falls view to make the most of your stay, whether you want luxury at the Hilton, Sheraton, DoubleTree or one of two Marriotts (we can highly recommend the spa at Marriott Fallsview , pictured), or the reasonably priced Quality Hotel and Wyndham.

If you want boutique-style slumber, the 110-room Old Stone Inn is an excellent spot that’s full of history and character (it was built in 1904 as a flour mill) and peppered with elegant decor throughout. The dining options here are exquisite too.

Drink in the views at Embassy Suites by Hilton

For arguably the best views, stay at the 42-floor Embassy Suites by Hilton , located just 100 yards from the natural wonder. The high floor, two-room suites are super spacious, with two double beds, a living room area complete with sofa bed and flatscreen TV, bath and shower room, desk, fridge, coffee machine, microwave, wet bar and the most incredible view you’ve probably ever experienced from a hotel room.

Breakfast is served with a view at the Keg Steakhouse and Bar, located on the ninth floor. Enjoy your eggs while you watch the sunrise over the falls. It’s spectacular.

Getting there

Air Canada offers several direct flights a day from London Heathrow to Toronto-Pearson International. From the airport, you can board a Niagara Airbus shuttle to the Niagara region. Alternatively, it's a 90-minute drive in a hire car or booked taxi.

For more information, visit  niagaraparks.com and  travel.destinationcanada.com/en-ca

Now discover the best things to see and do in Quebec

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Government of Canada to announce support for the tourism sector in the Niagara region

From: Federal Economic Development Agency for Southern Ontario

Media advisory

The Honourable Soraya Martinez Ferrada, Minister of Tourism, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), will make an important announcement for tourism businesses and organizations in the Niagara region.

May 30, 2024  – Niagara-on-the-Lake, Ontario

The Honourable Soraya Martinez Ferrada, Minister of Tourism, on behalf of the Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario), will make an important announcement for tourism businesses and organizations in the Niagara region. Minister Ferrada will be joined by Vance Badawey, Parliamentary Secretary to the Minister of Transport and Member of Parliament for Niagara Centre and Chris Bittle, Parliamentary Secretary to the Minister of Housing, Infrastructure and Communities and Member of Parliament for St. Catharines.

A media availability will follow the in-person announcement.

Please note that details are subject to change. All times are local.

Date:  Friday, May 31, 2024

Time:  3:30 p.m.

Location:        Byland Estate Winery 834 Line 3 Road, Niagara-on-the-Lake, Ontario L0S1J0

R.S.V.P:  Please submit your request to [email protected] .

Edward Hutchinson Press Secretary Office of the Minister responsible for the Federal Economic Development Agency for Southern Ontario [email protected]

FedDev Ontario Media Relations [email protected]

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Subscribe to FedDev Ontario's   Southern Ontario Spotlight newsletter ,  featuring economic development news and updates from across the region.

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PETA calls on Ontario tourism officials to end Falls fireworks displays

Jun. 4—An animal advocacy group sent a gift to each member of the tourism advisory board in Niagara Falls, Ont., this week — a pair of earplugs with a note reminding them that they can wear them while animals "traumatized" bystanders of fireworks cannot.

People for the Ethical Treatment of Animals, commonly known as PETA, delivered the gifts as part of a larger, ongoing campaign aimed at convincing tourism officials in Ontario to suspend fireworks displays at the Falls, which the group contends is harmful to wildlife and companion animals such as dogs.

"PETA is calling on Niagara Falls to join the many other cities now offering breathtaking laser shows that don't literally scare animals to death," PETA Senior Vice President Colleen O'Brien said in a release issued by the organization on Monday.

Niagara Falls Tourism, Ontario's lead tourism agency, sponsors more than 150 nights of fireworks displays at the Falls each year, with shows running through mid-October. PETA representatives say they aren't looking to spoil the fun but rather want the tourism group to change from fireworks displays to offering a "visually stunning alternative like a laser show." PETA says more than 71,000 people have signed on in support of the effort to end fireworks displays and switch to a laser show or cancel the series altogether.

PETA suggested dogs and cats "have been known to jump fences or break through windows and screen doors" to try to escape the noise from fireworks. Other animals, including wildlife, are hit by cars when they flee onto roads, the group argues. Pyrotechnics also release toxins—including mercury, carbon monoxide, aluminum, and sulfur—which can increase the amount of pollutants in the air by up to 42%, PETA indicated in its release.

"Blighting a natural wonder with fireworks that fill the air with toxins and traumatize wildlife, companion animals, and humans suffering from post-traumatic stress disorder is indefensible," O'Brien said.

PETA has for years been lobbying officials in Niagara Falls, Ontario to end fireworks displays at the Falls. The group has also sponsored billboard advertising near the site of the fireworks show in hopes of spreading its message about the potential harm fireworks pose to animals.

Ontario officials, including Niagara Falls Tourism CEO Janice Thomson and Niagara Falls, Ontario Mayor Jim Diodati, have consistently held the position that the displays are supported by residents and enjoyed by thousands of tourists each year.

Diodati has also described any disruption from the shows as minimal.

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Tourism Spending Reaches $969 Million in Niagara County for 2022

Niagara Falls, NY — Earlier this month, the New York State commissioned Tourism Economics research study for 2022 was released, detailing the economic impact of tourism across the state. The study revealed that the total traveler spend in Niagara County in 2022 reached $969 million which is an increase of 16.5% relative to 2021.

Other key highlights from the 2022 report include:

• $55 million was collected in local taxes (a 5.2% increase over 2021).
• The tourism industry generates 13.7% of Niagara County’s labor income.
• Were it not for tourism generated state and local taxes, Niagara County residents would pay an additional $1,100 to maintain the same level of government revenue, already hard hit by the pandemic.

Noting the increase in visitor spending, John Percy, President & CEO of Destination Niagara USA said, “This growth has a positive effect on all of Niagara County, as the increase in visitor spending leads to more jobs being created and lower taxes for residents. Tourism spending in Niagara County has now surpassed 2019 numbers, which proves that our industry has not only fully returned, it’s thriving.”

Tourism Economics, headquartered in Philadelphia, is an Oxford Economics company which is one of the world’s leading providers of economic analysis and forecasting. For more information about Tourism Economics, visit tourismeconomics.com. Click here to view the complete 2022 report.

Destination Niagara USA works to ensure Niagara County is a preferred international destination for group and leisure travel. It supports its mission to expand the economic prosperity of Niagara County by generating individual and group visitation. For more information, visit NiagaraFallsUSA.com .

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