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A beginner’s guide to tracking website visits + the 7 best tools to use

Today’s website users have a short attention span, and most leave without engaging with the business. Even the most effective landing pages barely crack a five percent conversion rate .

If you’re one of the many businesses that fall below that rate, there may be a problem with your website copy, traffic sources, or the prospects you’re targeting—but you won’t know for sure without tracking website visits.

When a company tracks its website visitors, it can reveal who is browsing the site and for how long, which goes a long way toward understanding traffic and evaluating the business’s content and UX.

In this article, we will go over the basics of tracking website visits, covering why you should be doing it, the seven best tools to use, and how Clearbit can help in uncovering the customer behind the cursor.

Why should a business be tracking website visits?

A business should track its website visits because it can reveal who is browsing the  site and how these prospects are interacting with the business’s content. This gives marketing and sales departments the information they need to optimize outreach, website design, and conversion rates.

Tracking website visits is especially important if your website is an integral part of your lead generation engine. Nearly seven in ten B2B visitors leave after viewing just a single page, and more than half of all website visitors never fill out a form. Without tracking visitors, you may be losing valuable prospects every day without the information or ability to re-engage with them.

What visitor activity is important to track?

Website visitor data can shine a spotlight on a host of valuable information. Which metrics you deem important is dependent on your specific business goals, but a few of the top data points to track include:

• Page traffic: When you understand your page traffic, you understand which pages on your website are most popular and which ones need improvement. This paints a picture of what content your audience prefers.
• Bounce rate: Just as important as the traffic itself is how quickly visitors are leaving pages on your website. High bounce rates indicate a serious problem with the on-page content, like if the content itself was not what the visitor was expecting.
• Traffic source: Where are your visitors coming from? When you know what sources bring in the most traffic, you can double down on those efforts, or work to improve underperforming sources.
• Firmographic and technographic attributes: Both firmographic and technographic attributes are used in website tracking to identify the website visitor. This information helps you to better understand if your content resonates with the right people. Firmographic data includes information on the company the visitor represents, such as industry, company size, location, annual revenue, and more. Technographic data includes the technology they use, their current infrastructure, and other tech-based capabilities and attributes.

How to take advantage of website visitor tracking in your operations

It’s not enough to be mindful of the website traffic metrics to be looking for—you need to have a concrete plan to implement these insights into your daily operations. Below are three ways you can take advantage of website visitor tracking to improve your outreach.

Enlist visitor tracking tools

If you aren’t actively using a visitor tracking tool, you have no way of reliably tracking your website data. You need a platform that can give you analysis day after day so you can spot trends and rectify any inefficiencies before your business loses too many prospects.

If you are unsure about what tool to use, we have included seven of the best website visitor tracking tools just below this section.

Understand your traffic

Having a complete understanding of your traffic can lead to better conversions.

All website tracking tools will give you insight into where visitors are coming from, the website pages they visit most, and the pages they bounce from or completely avoid. This information—paired with an ideal customer profile (ICP) , which every business should have—will give you a deeper understanding of what matters to your prospects. This, in turn, can improve the messaging on your website and your outreach as a whole.

Going further, some website tracking tools—like we offer with Clearbit Reveal —allow you to identify your website visitors in real time, giving you firmographic and technographic insights into exactly who they are. The fact is that not all prospects are created equal, and if you can identify when your ICP is on your website, you can enact real-time strategies to help you win more clients than the competition.

Determine which website pages are most and least effective

A result of understanding your traffic is understanding which pages are working—and which aren’t.

If you have certain pieces of content such as blogs, landing pages, or other pages on your website that are showing abnormally low traffic or a higher bounce rate than other assets, it could indicate a UX problem. The user experience is paramount for a successful website design, and tracking visitors can alert you to those problems. Some tools even offer heatmaps to show where your visitors are clicking and the areas they are most focused on.

Additionally, you can use tools like our free weekly visitor report to understand what types of content and marketing initiatives are attracting your ICP. By looking at the shared attributes of your most engaged visitors, you can create content plans around them and alter any strategies if necessary.

7 best website visitor tracking tools

Now that we’ve covered why it’s important to track website visits, we’ll explore seven of the best tools on the market to help you do so.

1. Clearbit

Clearbit is a data activation platform that enables marketers to discover and engage ideal customers at scale. We offer a number of essential features to create demand, capture intent , and engage ideal customers throughout the outreach process. Our solution for tracking website visits is called Clearbit Reveal .

With Reveal, you can understand the buyer journey clearer than ever before. Our platform allows you to see who is browsing your website in real time, gathering valuable insights such as the company they are affiliated with, the actions they are taking, and which of your solutions they care most about.

When you uncover the people and companies behind anonymous website visits, you can engage them the right way at the right time.

Key features:

• Understand how your target market engages with your business.
• Reach out to valuable prospects in real time as they are browsing your website.
• Ensure your prospect records are always accurate with automatically refreshed data.

Best for: Businesses looking to de-anonymize and understand their website traffic

Pricing: Contact us today for pricing and additional product features

2. Mixpanel

Mixpanel is a behavioral analytics tool that allows you to discover how your product is being used, where and why your visitors drop off, and which type of visitors stick around the longest. All of this paints a valuable picture of customer experience, so you can update your website and buyer journey accordingly.

Featuring three main areas of focus—convert, engage, and retain—Mixpanel enables you to achieve a deeper understanding of your most important prospects, and when and how they perform certain actions on your website. In addition to improving your site, you can also use this information to improve conversions and prospect onboarding.

• Find the root cause of user drop-off.
• Measure active usage to determine where your visitors are going and for how long.
• Understand the types of customers you retain and why.

Best for: Understanding visitor behavior

Pricing: Plans start at a free trial, up to $1,667/mo for enterprise-level features

Hotjar is a UX tool that helps you understand user behaviors through visual heatmaps. Through this software, businesses can find bottlenecks and other suboptimal portions of their website to alter what isn’t working and double down on what is.

In addition to heatmaps, Hotjar also offers video recording features that can play back website visitor clicks and mouse movements. This places a business in the eyes of a first-time visitor, and affords the ability to understand what areas of your website are most and least effective—leading to an improved prospect journey, a better website design, and more conversions.

• Track prospect activity with heatmaps and recordings.
• Easily test new website features and design.
• Uncover UX issues quickly.

Best for: Understanding website design

Pricing: Plans start at a free trial, up to $139/mo

4. Google Analytics

Google Analytics is the typical starting point for businesses across the globe to understand their website traffic. This free tool gives users a complete visitor overview to better understand the performance of their website design, content, product placement, and more.

As Analytics is a free tool, it does come with its limitations, including the inability to identify and de-anonymize visitors. That said, the platform does come with a number of useful features, and the ability to integrate with other Google applications such as Ads makes it a great starting point for businesses that are just starting to learn about their website traffic.

• Understand and monitor the traffic to your website or app.
• Enable full integration with other Google software such as Ads.
• Learn the ropes of website tracking and what metrics are important.

Best for: Businesses that are new to tracking their website visitors

Pricing: Free

Woopra is a customer journey and product analytics tool that gives businesses access to advanced analytics in order to understand user behavior. By providing features for product, marketing, sales, and support teams, businesses can equip their personnel with the features they need to be successful in their roles.

With three main principles—unify, analyze, and engage—Woopra promises to track and unify prospect data, provide reports on the customer journey and overarching trends, and engage with prospects in real time via predetermined triggers. Overall, this app allows users to optimize every touchpoint in the consumer experience.

• Sync and export existing prospect data.
• Allow team-wide access and decision-making capabilities.
• Automate actions to instantly trigger emails, Slack messages, and more based on prospect behavior.

Best for: Analytics across the customer journey

Pricing: Plans start at a free trial, up to $999/mo

6. Crazy Egg

Crazy Egg is a website visitor tracking tool that promises to improve on what’s working for a business, fix inefficient touchpoints, and easily test new ideas and layouts. Primarily relying on heatmaps, this software allows users to get a complete picture of how visitors are interacting with their website.

The data doesn’t end with heatmaps, however, as Crazy Egg also boasts features such as page recordings, customer surveys, A/B testing, analytics, and site error messages. Providing solutions for agencies, e-commerce, education, and lead generation, this tool can give businesses the information they need to track and improve their website activity.

• Use heatmaps to see how visitors are interacting with your website.
• Compare and analyze traffic sources and behavior.
• Discover unresolved errors.

Best for: Businesses that want to understand how visitors interact with their site

Pricing: Pricing ranges from $29/mo to $249/mo

Matomo is an analytics tool that gives businesses insight into their website traffic while also protecting their data and the privacy of their customers. Positioned as an alternative to Google Analytics, this platform advocates for users to take back control of their data with 100 percent data ownership.

Self-described as a tool with no limitations, businesses can track more data points than Analytics in regard to the total number of websites you can monitor, users, customer segments, and more. The open-source software comes with enhanced insights, support, and easy-to-use features that make tracking website visitors a breeze.

• Enure 100 percent accurate visitor tracking data in a secure interface.
• Enable endless customization and tracking options.
• Import data from Google Analytics.

Best for: Businesses that want more out of Google Analytics

Pricing: Plans start at a free trial, up to $23/mo

Capitalize on your website traffic with Clearbit

Tracking website visits is an important step to gaining a deeper understanding of your site traffic and ideal prospects. With visitor tracking tools, you can take some of the guesswork out of UX and content planning to hone in on what’s working and cast aside what’s not.

That said, you don’t just need a tracking tool—you need the right tracking tool or combination of tools. With capabilities such as data enrichment to acquire prospect information and the use of Reveal to identify website visitors in real time, Clearbit can be the partner you need to expertly capitalize on your website traffic.

Buying signals: Definition + 15 examples

Discover the art of identifying buying signals in sales and marketing. Check out 15 examples of buying signals and pro tips for handling them effectively.

Marketing analytics: a guide to measuring performance

Marketing analytics is the study of data to make sense of marketing efforts and improve ROI. Learn more about this crucial process in our guide.

The Standard in B2B Data

Now reinvented with Artificial Intelligence—Clearbit is the first AI Native Data Provider. Enrich your records, reveal buying intent, and connect with your ideal customers.

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Visual Elements gallery of Google Search

Visual elements are the building blocks of the Google Search results page that a user can perceive or interact with. The Visual Elements gallery is an illustrated guide to the most common UI elements of Google web search: it explains what the elements look like, what they're called, and whether you can optimize your website for each element.

Anatomy of a Google Search results page

The Google Search results page contains a set of different types of search result visual elements, and each search result has its own set of possible child visual elements. For example, a text result is a visual element in its own right, and it has various child visual elements, such as attribution, title link, and snippet.

How the visual elements look can change over time, and a given result can be displayed differently depending on whether you're using a desktop computer or a phone, what country you're in, the language of your search query, and many other factors. Here are the most common types of search result visual elements that you might see in Google Search:

Text result

Rich result

Image result

Video result, exploration features.

Attribution

Attribution describes the source of a search result, and can appear for a variety of search result types, including text, image, and video results. Attribution can include various aspects of the source, such as the name of the site, favicon, and URL to the web page.

Visible URL

A text result (formerly known as a "web result" or "plain blue link") is a result in Google Search that's based on the textual content of the page. It includes visual elements such as attribution, title link, and snippet.

A text result may also include additional visual elements like rich attributes or a sitelinks group; keep in mind that a given text result may display differently depending on a variety of factors, like what device you're using, what you searched for, or what language you're using. You won't see a text result that includes all of the possible visual elements.

Byline date

Sitelinks group

Text result image

A text result image is the most relevant image from that particular web page for the given query. Tapping it takes the user to the web page that's embedding the image. A text result image is more likely to appear for image-seeking queries.

To optimize for a text result image, follow the Image SEO best practices .

Rich attributes

Rich attributes are one or more lines of additional information about the web page, such as review stars and recipe information. This information is typically powered by structured data , provided by you.

An image result is a result that's based on an image that's embedded on a web page. It's more likely to appear for image-seeking queries. To optimize your image for image results, follow the image SEO best practices .

Image thumbnail

A video result is a result that's based on a video that's embedded on a web page. It's more likely to appear for video-seeking queries. To optimize your video for video results, follow the video best practices .

Video thumbnail

Upload date

Exploration features help searchers explore more questions or searches that are related to their original search query (also known as "People also ask"). While you can't control what shows up here, it can be helpful to pay attention to the related search queries when you're thinking about topics you could write about for your site.

Related searches group

A related searches group is a cluster of related searches that other people have done. Tapping or clicking a related search takes the user to another search results page. These searches are automatically generated based on the initial query and other things people have searched for.

Related questions group

A related questions group is a cluster of questions that are related to what the user initially searched for (also known as "People Also Ask"). When a user expands the question, they're shown a featured snippet. Learn how to manage featured snippets .

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2024-04-23 UTC.

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A quick way to learn more about your search results

Feb 01, 2021

[[read-time]] min read

When you search for information on Google, you probably often come across results from sources that you’re familiar with: major retailer websites, national news sites and more.

But there’s also a ton of great information on and services available from sites that you may not have come across before. And while you can always use Google to do some additional research about those sites, we’re working on a new way for you to find helpful info without having to do another search.

Starting today, next to most results on Google, you’ll begin to see a menu icon that you can tap to learn more about the result or feature and where the information is coming from. With this additional context, you can make a more informed decision about the sites you may want to visit and what results will be most useful for you.

When available, you’ll see a description of the website from Wikipedia, which provides free, reliable information about tens of millions of sites on the web. Based on Wikipedia’s open editing model, which relies on thousands of global volunteers to add content, these descriptions will provide the most up-to-date verified and sourced information available on Wikipedia about the site. If it’s a site you haven’t heard of before, that additional information can give you context or peace of mind, especially if you’re looking for something important, like health or financial information.

If a website doesn’t have a Wikipedia description, we’ll show you additional context that may be available, such as when Google first indexed the site.

For the features Google provides to organize different types of information , like job listings or local business listings, you’ll see a description about how Google sources that information from sites on the web, or from businesses themselves, and presents it in a helpful format.

You’ll also be able to quickly see if your connection to the site is secure based on its use of the HTTPS protocol, which encrypts all data between the website and the browser you’re using, to help you stay safe as you browse the web. 

And if you need quick access to your privacy settings, or just want to learn a bit more about how Google Search works, links to resources are just a tap or click away.

We’ll begin rolling out this feature today in English in the U.S. on desktop, mobile web and the Google App on Android. We hope this makes it easier to learn about the results you see on Google and find the most helpful information for you.

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Quiz: Do you know solar eclipse Search Trends?

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Maharashtra Board HSC Result 2024 tomorrow: How to check class 12 scores?

Maharashtra board hsc result releasing tomorrow.

The Maharashtra State Board of Secondary & Higher Secondary Education has announced the result date for the Higher Secondary School Certificate (HSC) Result 2024. In an official notice, the Board confirmed that the results will be announced tomorrow on May 21, 2024.

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Official Websites for Maharashtra Class 12 Result 2024

Once released, students will be able to check their results on the official websites:mahresult.nic.inhscresult.mkcl.orghsc.mahresults.org.inThe results will be available from 1.00 PM onwards.Follow the step by step guide given in the next slides.

Step 1: Visit the Official Website

Go to one of the official websites:mahresult.nic.inhscresult.mkcl.orghsc.mahresults.org.inEnsure that you have a stable internet connection to avoid any interruptions.

Step 2: Click on the Link

Once the results are live, look for the link that says "HSC Examination February-2024 RESULT" on the homepage. Click on this link to proceed to the results page.

Step 3: Enter Credentials

On the results page, you will be prompted to enter your credentials. Typically, you will need to provide your roll number and mother's first name. Double-check that you have entered the correct information to avoid any errors. After entering your details, click on the "View Results" button.

Step 4: View Results

After submitting your credentials, the MAH HSC 2024 results will be displayed on the screen. Carefully review all the details to ensure they are accurate.

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Step 5: check and download the result.

Once you have reviewed your results, click on the download button to save a copy of your result on your device. It is important to keep a digital copy for your records.

Step 6: Print the Result

Finally, take a printout of your result for future reference. A printed copy may be required for college admissions or other official purposes, so keep it in a safe place.

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The Ministry of Education (MoE), Government of India (GoI) has established the National Testing Agency (NTA) as an independent, autonomous, and self-sustained premier testing organization under the Societies Registration Act (1860) for conducting efficient, transparent, and international standardized tests in order to assess the competency of candidates for admission to premier higher education institutions with a mission to improve equity and quality in education by developing and administering research-based valid, reliable, efficient, transparent, fair and international level assessments.

NTA has created a system that is promoting teaching (by teachers), learning (by students), and assessment (by parents and institutions). NTA strongly believes in the quality, efficiency, effectiveness, equity, and security of assessments. To practice these values, NTA is constantly engaging with its stakeholders, viz. students, parents, teachers, experts, and partner institutions

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Receive easy-to-understand Quest lab results and more, directly on your smartphone, tablet, or desktop: 

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Most test results can be shared by phone, while others are best shared during a follow-up doctor's visit and discussion. Work with your doctor on how best to share your test results.  Access Test Results, Manage Appointments & More | MyQuest (questdiagnostics.com)

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Unless otherwise noted, the answers to the following questions apply to test results by healthcare professionals only.

How long does it take to receive test results?

COVID-19 RESULTS: Test results are typically available by the end of the next day. As testing conditions continue to evolve, stay up-to-date on estimated turnaround times .

If you're looking for your results from tests you've purchased directly from Quest, go here for more information. If your testing was ordered by your healthcare professional, your lab test results (performed by a Quest Diagnostics laboratory) will be delivered to MyQuest as soon as they are available. You can go to the Results page and look at the Pending Results section to determine the current status of your lab work. If it has been more than 5 days since you came in for testing, you can go to the Results page and click Request Test Results (or the plus [+] icon > Request Test Results on your mobile device) and then follow the instructions for requesting lab test results. 

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Note: If you are waiting for lab results in CA, PA, OR, or MD, your lab results may be held for a period of time before they are released. This hold time is in place to comply with state-specific laws. 

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You can check the current status of your test results in MyQuest on the  Results  page under  Pending Results . Test tracking cards appear on the  Results  page under  Pending Results , and indicate where the test is in the process. Testing can be in one of the following states:

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• Access Quest Chatbot. The Quest Chatbot can answer many frequently asked questions about purchases, MyQuest, and Appointment Scheduling. Quest Chatbot is accessible from the bottom of each page or by clicking the Contact Quest > Message Quest menu option. Once Quest Chat opens, just type your question. 
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Google Offers a New Way to Show Results: Here’s How You Find It

Tonight I’m gonna Google like it’s 1999.

Forget videos, shopping, and AI-generated summaries. Google’s latest change helps you filter search results to show a plain, simple list of web pages.

What Has Google Changed?

In May 2024, Google introduced a new way to filter your search results. Alongside other ways to filter by content type, you can now choose "Web."

Since March 2001, Google has presented content type options at the top of its search results. These divide the results into common categories like News, Images, and Videos. At the time, it also introduced a default "All" category that shows a large variety of content besides the standard search results:

This made the results page look more like a cut-down encyclopedia than the list of URLs it had previously been.

The new Web filter harks back to the past, stripping away details like "People also ask", featured snippets, and knowledge panels. It presents a long list of web pages in a consistent style, with a small thumbnail for each where appropriate:

How to Access Web Results on Desktop

Google changes the way it displays its content type filters based on your search results. As a result, you may see the "Web" option in slightly different places.

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• Perform a normal Google search. You should see a default All page that presents various types of information.
• Press the Web link. You’ll see a list of web-only search results.

Web results can still include content that isn’t HTML, like PDFs. They can also include content like videos, although these results will present the page containing the video, in the same format as every other result.

SSC Mar-2024 Exam Result

WEBVISIT 6 EXPRESS - Visualization software 2700954

WebVisit 6 is the engineering tool used to create web visualizations for all controllers with integrated web server. The Express version is available free of charge and enables the creation of up to 10 visualization pages as well as linking a maximum of 60 PPO variables.

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Google unleashes AI in search, raising hopes for better results and fears about less web traffic

Google has rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links. It’s a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.

Alphabet CEO Sundar Pichai speaks at a Google I/O event in Mountain View, Calif., Tuesday, May 14, 2024. (AP Photo/Jeff Chiu)

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Demis Hassabis, CEO of DeepMind Technologies, left, shakes hands with Alphabet CEO Sundar Pichai at a Google I/O event in Mountain View, Calif., Tuesday, May 14, 2024. (AP Photo/Jeff Chiu)

People take photos at a Google I/O event in Mountain View, Calif., Tuesday, May 14, 2024. (AP Photo/Jeff Chiu)

Demis Hassabis, CEO of DeepMind Technologies, speaks at a Google I/O event in Mountain View, Calif., Tuesday, May 14, 2024. (AP Photo/Jeff Chiu)

Liz Reid, Google head of Search, speaks at a Google I/O event in Mountain View, Calif., Tuesday, May 14, 2024. (AP Photo/Jeff Chiu)

MOUNTAIN VIEW, Calif. (AP) — Google on Tuesday rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.

The makeover announced at Google’s annual developers conference will begin this week in the U.S. when hundreds of millions of people will start to periodically see conversational summaries generated by the company’s AI technology at the top of the search engine’s results page.

The AI overviews are supposed to only crop up when Google’s technology determines they will be the quickest and most effective way to satisfy a user’s curiosity — a solution mostly likely to happen with complex subjects or when people are brainstorming, or planning. People will likely still see Google’s traditional website links and ads for simple searches for things like a store recommendation or weather forecasts.

Google began testing AI overviews with a small subset of selected users a year ago , but the company is now making it one of the staples in its search results in the U.S. before introducing the feature in other parts of the world. By the end of the year, Google expects the recurring AI overviews to be part of its search results for about 1 billion people.

Besides infusing more AI into its dominant search engine, Google also used the packed conference held at a Mountain View, California, amphitheater near its headquarters to showcase advances in a technology that is reshaping business and society.

The next AI steps included more sophisticated analysis powered by Gemini — a technology unveiled five months ago — and smarter assistants, or “agents,” including a still-nascent version dubbed “Astra” that will be able to understand, explain and remember things it is shown through a smartphone’s camera lens. Google underscored its commitment to AI by bringing in Demis Hassabis, the executive who oversees the technology, to appear on stage at its marquee conference for the first time.

The injection of more AI into Google’s search engine marks one of the most dramatic changes that the company has made in its foundation since its inception in the late 1990s. It’s a move that opens the door for more growth and innovation but also threatens to trigger a sea change in web surfing habits.

“This bold and responsible approach is fundamental to delivering on our mission and making AI more helpful for everyone,” Google CEO Sundar Pichai told a group of reporters.

Well aware of how much attention is centered on the technology, Pichai ended a nearly two-hour succession of presentations by asking Google’s Gemini model how many times AI had been mentioned. The count: 120, and then the tally edged up by one more when Pichai said, “AI,” yet again.

The increased AI emphasis will bring new risks to an internet ecosystem that depends heavily on digital advertising as its financial lifeblood.

Google stands to suffer if the AI overviews undercuts ads tied to its search engine — a business that reeled in $175 billion in revenue last year alone. And website publishers — ranging from major media outlets to entrepreneurs and startups that focus on more narrow subjects — will be hurt if the AI overviews are so informative that they result in fewer clicks on the website links that will still appear lower on the results page.

Based on habits that emerged during the past year’s testing phase of Google’s AI overviews, about 25% of the traffic could be negatively affected by the de-emphasis on website links, said Marc McCollum, chief innovation officer at Raptive, which helps about 5,000 website publishers make money from their content.

A decline in traffic of that magnitude could translate into billions of dollars in lost ad revenue, a devastating blow that would be delivered by a form of AI technology that culls information plucked from many of the websites that stand to lose revenue.

“The relationship between Google and publishers has been pretty symbiotic, but enter AI, and what has essentially happened is the Big Tech companies have taken this creative content and used it to train their AI models,” McCollum said. “We are now seeing that being used for their own commercial purposes in what is effectively a transfer of wealth from small, independent businesses to Big Tech.”

But Google found the AI overviews resulted in people in conducting even more searches during the technology’s testing “because they suddenly can ask questions that were too hard before,” said Liz Reid, who oversees the company’s search operations, told The Associated Press during an interview. She declined to provide any specific numbers about link-clicking volume during the tests of AI overviews.

“In reality, people do want to click to the web, even when they have an AI overview,” Reid said. “They start with the AI overview and then they want to dig in deeper. We will continue to innovate on the AI overview and also on how do we send the most useful traffic to the web.”

The increasing use of AI technology to summarize information in chatbots such as Google’s Gemini and OpenAI’s ChatGPT during the past 18 months already has been raising legal questions about whether the companies behind the services are illegally pulling from copyrighted material to advance their services. It’s an allegation at the heart of a high-profile lawsuit that The New York Times filed late last year against OpenAI and its biggest backer, Microsoft.

Google’s AI overviews could provoke lawsuits too, especially if they siphon away traffic and ad sales from websites that believe the company is unfairly profiting from their content. But it’s a risk that the company had to take as the technology advances and is used in rival services such as ChatGPT and upstart search engines such as Perplexity, said Jim Yu, executive chairman of BrightEdge, which helps websites rank higher in Google’s search results.

“This is definitely the next chapter in search,” Yu said. “It’s almost like they are tuning three major variables at once: the search quality, the flow of traffic in the ecosystem and then the monetization of that traffic. There hasn’t been a moment in search that is bigger than this for a long time.”

Outside of the amphitheater, several dozen protesters chained themselves to each other and blocked one of the entrances to the conference. Demonstrators targeted a $1.2 billion deal known as Project Nimbus that provides artificial intelligence technology to the Israeli government. They contend the system is being lethally deployed in the Gaza war — an allegation Google refutes. The demonstration didn’t seem to affect the conferences attendance or the enthusiasm of the crowd inside the venue.

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Bing, Copilot, DuckDuckGo, ChatGPT Search Down on Microsoft Outage

A significant Microsoft outage has affected several key services, including Bing.com, Copilot for web and mobile, Copilot in Windows, ChatGPT internet search, and DuckDuckGo. The disruption began around 3.00 a.m. Eastern Time, primarily impacting users in Asia and Europe.

For users needing to perform searches on Bing, accessing the search engine directly through the alternative URL is a workaround. However, Copilot services are entirely offline across all platforms, including the website, app, and Windows integration.

As noted by Bleeping Computer , ChatGPT internet search and DuckDuckGo are also experiencing disruptions due to their reliance on the Bing API. DuckDuckGo users encounter an error message stating, "There was an error displaying the search results. Please try again." Despite the widespread impact, Microsoft has not yet issued a statement, though OpenAI has acknowledged the ChatGPT internet search issues on its support page .

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Bing is one of the sources it uses and it uses Bing for ads. I'd have expected it to be architected in such a way as to continue working when a source is broken, but I have no idea how it actually works.

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Sen. Marco Rubio won't commit to accepting 2024 election results

Florida GOP Sen. Marco Rubio, widely seen as a potential vice presidential pick for former President Donald Trump, on Sunday refused to say whether he would accept the results of the 2024 presidential election, instead blaming Democrats for sowing doubts about the election.

The senator, appearing on NBC News’ “Meet the Press,” said, “I think you’re asking the wrong person. The Democrats are the ones that have opposed every Republican victory since 2000. Every single one.”

He added, “And you have Democrats now saying they won’t certify 2024 because Trump is an insurrectionist and ineligible to hold office. So you need to ask them.”

Rubio’s refusal to say if he would accept the results of the 2024 election is notable because he did vote to certify the presidential election for then-President-elect Joe Biden. At the time, he said, “Democracy is held together by people’s confidence in the election and their willingness to abide by its results.”

Moderator Kristen Welker pushed back on Rubio, reminding him that no Democratic presidential candidate — including Hillary Clinton in 2016, when she lost to Trump — refused to concede the election.

In early May, Trump himself  told the Milwaukee Journal Sentinel  that he would accept the results of the presidential election in Wisconsin only “if everything’s honest.”

High-profile Trump allies have also refused to say whether they would commit to accepting the results of the upcoming presidential election, regardless of who wins.

Earlier this month, GOP Sen. Tim Scott, another potential vice presidential pick, also dodged questions about accepting the results of the upcoming election during an interview with NBC News’ “Meet the Press.”

“At the end of the day, the 47th president of the United States will be President Donald Trump,” Scott told Welker.

Rubio also addressed widespread reporting that he is on a shortlist of people whom Trump could tap to be his running mate this fall.

Rubio recently attended a closed-door donor retreat with Trump at Mar-a-Lago alongside other VP hopefuls, where the former president said Rubio was “absolutely” being considered.

“I haven’t spoken to the president. I haven’t spoken to anybody in the campaign,” Rubio told Welker.

Still, he didn’t back away from the idea that he would accept the position if offered it.

“That would be presumptuous for me,” Rubio said.

He added, “I think anyone who’s offered that job to serve this country in the second highest office — assuming everything else in your life makes sense at that moment — if you’re interested in serving the country, it’s an incredible place to serve.”

Alexandra Marquez is a politics reporter for NBC News.

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Browse by genre, featured programs, featured programs & series, more gpb news, for kids & teachers, ghsa sports, high school football, browse by type, browse by category, for parents & caregivers, support gpb, gpb newsletter cta, banner image, section branding, header content, tagged as: , georgia's 2024 primary election: live results and updates from gpb news.

May 21, 2024 8:40 AM | Updated: May 21, 2024 5:29 PM

• GPB News Staff

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Welcome to the GPB News Election 2024 blog! Bookmark this page for live updates on Tuesday, May 21, 2024, and visit  GPB.org/elections  for additional coverage and live results here .

The office of the georgia secretary of state will present periodic updates beginning at 10 a.m. on gpb.org . be sure to tune in to  gpb radio  for more., check here after polls close for live results. , 5 p.m., may 21, 2024, secretary of state brad raffensperger held a brief press conference update. a few key points:.

• The average wait time remains at 1 minute.
• On track to have 1 to 1.1 million total voters today.
• Raffensperger says no excuse absentee voting has been smooth but the challenge is with the United States Postal Service. “They’re really are going to have to step their game up coming in the fall,” he said.

Click here to watch.

3:29 p.m., May 21, 2024

Gpb's sarah kallis updates from georgia's 6th congressional district:.

Valerie Beaty explains her No. 1 issue is gun control.

LISTEN: Voter Valerie Beaty explains why gun control is the most important issue for her when voting.

Juliana Laurie lists her most important issues when voting, including women's rights.

LISTEN: Voter Juliana Laurie explains the most important issues to her.

2 p.m., May 21, 2024

Georgia secretary of state’s chief operating officer, gabriel sterling, gave the second update of the day:.

Sterling discussed the MyVoterPage website having an 45-minute outage caused by more people visiting the site than the office anticipated. He says the site has since been restored and is back up and running. He also shared the secretary of state's office confirms that there have been over 800,000 votes cast and the numbers are "well on the path to break a million."

Secretary of State COO Gabriel Sterling gives a second primary election update at 2:00 p.m. on May 21, 2024. Credit: Screenshot

1:04 p.m., May 21, 2024

Gpb's benjamin payne reports from savannah, ga.:.

Savannah voter Ann Curry, in front of her polling place at First Presbyterian Church. Credit: Benjamin Payne/GPB News

Ann Curry explains the importance of voting to her.

LISTEN: Voter Ann Curry explains what the right to vote means to her.

Benjamin Payne Savannah voter Mike Crow, in front of his polling place at First Presbyterian Church. Credit: Benjamin Payne/GPB News

Mike Crow says he votes out of concern for the lack of voter turnout.

LISTEN: Voter Mike Crow explains why it is important for him to vote and discusses the issues that matter for him in the primary election.

12:36 p.m., May 21, 2024

Gpb's amanda andrews hears from buckhead voters:.

MaryLin Hembree in Buckhead, Atlanta, Ga., on May 21, 2024. Credit: Amanda Andrews/GPB News

MaryLin votes as a way for her voice to be heard.

LISTEN: Voter MaryLin Hembree explains why it is important for her to vote.

Rick Hearn in Buckhead, Atlanta, Ga., on May 21, 2024. Credit: Amanda Andrews/GPB News

Rick Hearn explains his priorities for the primary election.

LISTEN: Voter Rick Hearn discusses the topics that are most important to him in Georgia's primary election.

Heather Cooper in Buckhead, Atlanta, Ga., on May 21, 2024. Credit: Amanda Andrews/GPB News

Heather Cooper explains the issues important to her.

LISTEN: Voter Heather Cooper discusses the most important issues to her when voting.

11:17 a.m., May 21, 2024

Gpb's sarah kallis checks in from georgia's 3rd congressional district:.

Danny and Lane Camp in Villa Rice, Ga., on May 21, 2024. Credit: Sarah Kallis / GPB News

Danny and Lane Camp said they vote together in every election.

LISTEN: Voters Danny and Lane Camp talk about why they voted in Georgia's May 21, 2024 primary election.

Jennifer Kincade explains why voting is important to her.

LISTEN: Voter Jennifer Kincade talks about why she voted in the 2024 primary election.

Erin Wilbanks shares her top priorities for the 2024 election.

LISTEN: Voter Erin Wilbanks talks about her motivations to vote in the 2024 primary election.

Russell Ross grew up in the 1950s and honors his right to vote:

LISTEN: Voter Russell Ross talks about his right to vote in the 2024 primary election.

10:20 a.m., May 21, 2024

Georgia secretary of state brad raffensperger gave his first update of the day:  .

Sec. Raffensperger said no voting issues or problems had been brought to his attention yet today. He estimated lines and wait times at polls to be around two minutes long.

Sec. of State Brad Raffensperger gives a primary election update at 10:20 a.m. on May 21, 2024. Credit: GPB

Click here to watch.   

9:06 a.m., May 21, 2024

Sarah kallis reports from villa rica, ga.:  .

Voters in line at a precinct discuss which issues have brought them to the polls. 

Cathy Barry said she is voting for conservative values:

LISTEN: Voter Cathy Barry discusses why she is voting in Georgia's primary election on May 21, 2024.

A precinct in Carroll County on May 21, 2024. Credit: Sarah Kallis/ GPB News

Herschel Barthe said he has been voting since the 1960s and does it for the future generations:

LISTEN: Voter Herschel Barthe discusses why he is voting in Georgia's primary election on May 21, 2024.

8:50 a.m., May 21, 2024

Thank you for joining our election day blog tune in for the georgia secretary of state's first update of the day at 10 a.m. on gpb.org ., secondary content, about the author.

GPB News provides in-depth coverage of issues and stories that affect individuals and communities in Georgia and surrounding southeastern states. Stand with the facts.

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