tourist industry in mexico

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WORLDMETRICS.ORG REPORT 2024

Mexico Tourism Statistics: Key Insights into a Thriving Industry

Discover Mexicos Thriving Tourism Industry: Key Statistics and Facts Revealed in Latest Report.

Collector: Alexander Eser

Published: 7/23/2024

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• Mexico is home to 35 UNESCO World Heritage Sites.

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• Mexico is known for its rich cultural heritage, with 68 indigenous languages still spoken in the country.

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• The Mariachi music originated in the Mexican state of Jalisco.

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• Mexico is the largest Spanish-speaking country in the world.

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• Mexico ranks 5th globally in terms of cultural diversity.

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• Tourism contributes to 8.7% of Mexico's GDP.

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• Mexico ranks 7th in the world for total tourism revenue.

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• The tourism sector in Mexico provides jobs for over 4 million people.

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• Mexico's tourism industry generates around $22.5 billion in foreign exchange earnings.

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• The average expenditure per tourist in Mexico is $1,200.

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• The annual economic impact of tourism in Mexico is estimated at $44 billion.

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• The average daily spending per tourist in Mexico is $108.

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• The tourism industry in Mexico supports over 7 million jobs.

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• Mexico is the leading destination for second home purchases by U.S. citizens.

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• The annual growth rate of the tourism industry in Mexico is 2.5%.

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• The annual revenue generated by business tourism in Mexico is around $10 billion.

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• Cancun is Mexico's most visited tourist destination.

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• Mexico has over 6,000 miles of coastline.

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• The city of Mexico City is one of the top gastronomic destinations in the world.

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• Puerto Vallarta is one of the top winter vacation destinations in Mexico.

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• Mexico City is one of the top three destinations for museum visits in the world.

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• Mexico has over 60 Pueblos Mágicos (Magical Towns) designated for tourism promotion.

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• Mexico is the leading destination for medical tourism in Latin America.

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• The Huatulco region in Mexico has a 90% hotel occupancy rate.

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• The average hotel occupancy rate in Mexico is 61.4%.

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• Mexico received over 41 million international tourists in 2019.

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• Mexico is the 6th most visited country in the world.

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• The average annual growth rate of tourist arrivals in Mexico is 4.1%.

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• Mexico's top three source markets for international tourists are the United States, Canada, and the United Kingdom.

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• Beach tourism accounts for approximately 85% of all international visitors to Mexico.

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• The average length of stay for international tourists in Mexico is 6.7 nights.

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• The number of cruise ship visitors to Mexico reached 25.3 million in 2019.

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• Approximately 70% of Mexico's international tourists arrive by air.

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• Mexico is the most visited country by U.S. travelers.

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• Mexico has over 30 million domestic tourists annually.

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• Archaeological sites in Mexico attract over 2.5 million visitors annually.

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• Mexico is the second most visited country by Canadians.

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• The state of Quintana Roo has the highest number of tourist arrivals in Mexico.

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• The Day of the Dead festivities in Mexico draw millions of tourists annually.

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• The Tulum archaeological site in Mexico receives over 1 million visitors per year.

Our Reports have been cited by:

• • Mexico received over 41 million international tourists in 2019.
• • Tourism contributes to 8.7% of Mexico's GDP.
• • Mexico is the 6th most visited country in the world.
• • The average annual growth rate of tourist arrivals in Mexico is 4.1%.
• • Mexico's top three source markets for international tourists are the United States, Canada, and the United Kingdom.
• • Cancun is Mexico's most visited tourist destination.
• • Mexico ranks 7th in the world for total tourism revenue.
• • The tourism sector in Mexico provides jobs for over 4 million people.
• • Beach tourism accounts for approximately 85% of all international visitors to Mexico.
• • Mexico is home to 35 UNESCO World Heritage Sites.
• • The average length of stay for international tourists in Mexico is 6.7 nights.
• • Mexico's tourism industry generates around $22.5 billion in foreign exchange earnings.
• • The number of cruise ship visitors to Mexico reached 25.3 million in 2019.
• • Mexico has over 6,000 miles of coastline.
• • The average expenditure per tourist in Mexico is $1,200.

Are you ready to dive into a land of sun, sand, and salsa? Mexico is not just a country—its a powerhouse of tourism! With over 41 million international visitors in 2019, this vibrant destination is not just a vacation hotspot, its an economic cornerstone, contributing a hefty 8.7% to Mexicos GDP. From the bustling streets of Mexico City to the crystal-clear waters of Cancun, theres something for everyone in the 6th most visited country in the world. So grab your sombrero and lets explore the colorful tapestry of Mexicos tourism wonders—from its UNESCO World Heritage Sites to its tantalizing culinary scene. Olé!

Cultural Heritage and Attractions

Interpretation.

Mexico, a country as diverse as its flavorful cuisine, offers travelers a cultural feast for the senses. With a grand total of 35 UNESCO World Heritage Sites, 68 indigenous languages weaving tales of ancient civilizations, and the lively beats of Mariachi music echoing through the vibrant streets of Jalisco, it's no surprise that Mexico is a melting pot of heritage and tradition. Being the largest Spanish-speaking country in the world and ranking 5th globally in cultural diversity, Mexico invites visitors to immerse themselves in a vibrant tapestry of history, music, languages, and flavors that leave a lasting impact on the soul.

Economic Impact of Tourism in Mexico

Mexico sure knows how to make a peso or two from its vibrant tourism sector! With its colorful culture, beautiful beaches, and delicious cuisine, it's no wonder tourists are flocking to the land of tacos and tequila. Not to mention, with 4 million people employed in the industry, Mexico is serving up more than just margaritas - it's providing jobs and economic stability for its people. So next time you're sipping a margarita on the sunny shores of Mexico, just remember, you're not just on vacation - you're supporting a multi-billion dollar industry that keeps millions of Mexicans employed! Cheers to that!

Popular Tourist Destinations in Mexico

In a country where the sun-kissed beaches of Cancun beckon with their siren song of relaxation, where the vibrant flavors of Mexico City tantalize taste buds worldwide, and where the charming cobblestone streets of Puerto Vallarta offer a winter escape par excellence, it's no wonder Mexico is a tourism powerhouse. With its 6,000 miles of stunning coastline embracing visitors in a warm embrace, its wealth of cultural treasures showcased in world-class museums, and its enchanting Pueblos Mágicos inviting exploration, Mexico truly is a magical tapestry woven with threads of adventure, beauty, and flavor. ¡Viva México!

Tourism Contribution to Mexico's Economy

Mexico isn't just a hotspot for sunbathing and margaritas; it's also where savvy travelers go for top-notch medical care and unbeatable hotel experiences. From life-changing surgeries to sun-soaked beach getaways, Mexico offers a diverse range of attractions that keep visitors coming back for more. So whether you're in need of a check-up or just a relaxing escape, Mexico's got you covered—literally and figuratively.

Tourist Arrival Statistics

Mexico's tourism statistics paint a vibrant picture of the country's appeal to globetrotters worldwide. With over 41 million international tourists in 2019, it seems Mexico has perfected the art of seducing visitors with its sun-kissed beaches and ancient wonders. Surpassing even tequila in popularity, beach tourism reigns supreme, accounting for a whopping 85% of international arrivals. It's no surprise that the United States, Canada, and the United Kingdom are the top matches for Mexico on the tourist Tinder, with U.S. travelers making Mexico their top destination. And let's not forget the archaeological sites that have history buffs swooning and the Day of the Dead festivities that celebrate death with such vivacity that it brings life to the tourism industry. Mexico doesn't just invite tourists; it throws a fiesta they'll never forget.

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data.worldbank.org

worldometers.info

mexicotourismboard.com

travelpulse.com

lonelyplanet.com

worldbank.org

travelmarketreport.com

whc.unesco.org

mexicoescultura.com

seafriendsofnac.org

mexicobusiness.news

mexperience.com

themexicancurrent.com

worldtourismorganization.com

worldtravelguide.net

sacred-destinations.com

rbcroyalbank.com

smartertravel.com

timeout.com

nytimes.com

britannica.com

chimuadventures.com

theculturetrip.com

nationalgeographic.com

businesstraveller.com

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With Mexico’s proximity to and familiarity with the United States, it is no surprise that travel and tourism represents a best prospect sector for U.S. destinations seeking Mexican travelers. After a difficult 2020 and 2021 for the global travel and tourism industry, Mexico experienced a significant recovery in travel numbers in 2022. These figures have been boosted by improving economic conditions and the reopening of U.S. travel and tourism services, in addition to the implementation of marketing campaigns to attract Mexican travelers.

The United States is the primary destination for Mexican travelers. In 2022, 12.5 million Mexicans traveled to the United States, representing 24 percent of total foreign arrivals. Mexico the second-largest source of international visitors. Even though 2022 saw a significant recovery in Mexican tourism to the United States, it was still 31 percent below 2019 record levels. According to the U.S. Department of Commerce’s National Travel and Tourism Office (NTTO), spending by Mexican travelers in 2022 totaled USD 19.2 billion. The top destinations for Mexican travelers are Texas, California, Florida, Nevada, and New York, followed by New Mexico, Colorado, Illinois, and Georgia.

Table: Arrivals of Mexican Travelers to the United States (Figures in Millions of Travelers)

Source: U.S. Department of Commerce National Travel and Tourism Office

Leading Sub-Sectors

It is important to differentiate between land and air travelers to the United States. Mexican land tourists typically travel to the southwestern states for shorter visits for family or shopping purposes. On average, Mexican air travelers tend to stay longer and purchase packages that include transportation, lodging, shopping, and recreational activities. Business travel, educational travel, and meeting/conference/incentive/exhibition travel (MICE) are additional segments worthy of attention.

Opportunities

Mexicans are drawn to the United States because of the diversity in destinations, infrastructure, and excellent travel and tourism services. Mexicans enjoy destinations that offer shopping, gaming, entertainment, amusement parks, and a cosmopolitan environment. Natural parks and other outdoor destinations are typically not as popular among Mexican travelers, with skiing being the notable exception. In winter months, Mexican tourists flock to resorts in Colorado, New Mexico, and Utah to ski.

Wholesale operators continue to be an important distribution channel in the Mexican travel and tourism market. Wholesalers sell packages to travel agents who provide services to consumers. Mexican travelers prefer to purchase vacation packages through travel agencies, though purchasing airfare and hotel packages online has become much more common in recent years. United States wholesalers and tour operators are key players in the Mexican market, in part because they can negotiate directly with U.S. travel and tourism service companies and therefore offer competitive prices and packages. To save money, wholesalers in Mexico are now buying products and services from tour operators in the United States, who deal directly with local tourism service providers that develop travel packages. The younger Mexican population is much more comfortable buying travel packages over the Internet. The biggest online travel agencies in Mexico now offer hotel rooms, air tickets, and travel packages through their own websites. Travelers often have the option to pay for their travel to the United States by debit or credit card in fixed installments with no interest.

Social networking is increasingly important for the promotion of travel and tourism services. Several U.S. destinations and providers of travel and tourism services represented in Mexico have launched promotional campaigns through social networks including Facebook, Twitter, YouTube, and Instagram. Most of these promotional campaigns are in Spanish and include interaction with the end-consumer and travel agents.

To be successful in the market, it is crucial to establish and maintain personal relationships with travel and tourism companies in Mexico. United States travel and tourism firms are advised to travel to Mexico and develop a comprehensive follow-up strategy in order to gain sufficient exposure in the Mexican market. As a result of the COVID-19 pandemic, all U.S. destinations and service providers have invested in aggressive post COVID-19 marketing and promotional campaigns to recover market volume. These activities should include deals and promotions by travel services and destinations for local wholesalers. United States destinations and services providers are taking advantage of IT tools and virtual communication platforms to increase education on future attractions and services among potential Mexican tourists. Social media has represented an important way to continue promoting U.S. destinations and services to maintain the interest of the Mexican traveler and to entice them to visit the United States.

Mexican buyers have identified specific activities and segments of the market with good business potential. Entertainment options, such as attending major sports events or concerts in the United States, have become very popular among Mexican travelers. Promoting destinations and tourism services to the Mexican LGBTQI+ community also represents a good market opportunity. Multiple studies show that LGBTQI+ individuals are often considered strongly entrepreneurial, are usually owners of their businesses, and dedicate a significant amount of financial resources to leisure activities such as tourism. Culinary activities are also an important market niche that gets the attention of the Mexican visitor to the United States. 

According to the U.S. Department of Commerce’s Office of Travel and Tourism Industries, 33.5 million U.S. citizens traveled to Mexico in 2022. This travel may also present business opportunities to U.S. firms offering packages and travel services geared towards U.S. travelers to Mexico.

• International Pow Wow (IPW), May 3-7, 2024. Los Angeles, CA
• Brand USA Mission to Mexico, January 2024. TBD

For more information on the travel and tourism services sector in Mexico, please contact:

Juan Carlos Ruíz

Commercial Specialist

U.S. Commercial Service —Mexico City

Tel.: +52 (55) 5080-2000 ext. 5223

[email protected]

Tourism in Mexico 

Tourism in Mexico is big business! But why is this industry so important and why does it matter? Read on to find out…

The geography of Mexico

The most popular tourist attractions in mexico, the most popular types of tourism in mexico, the economic impacts of tourism in mexico, the social impacts of tourism in mexico, the environmental impacts of tourism in mexico, crime and safety in mexico, faqs about tourism in mexico, to conclude: tourism in mexico.

Mexico is a diverse and geographically rich country located in the southern part of North America. Here is an overview of the geography of Mexico:

1. Location: Mexico is bordered by the United States to the north and Belize and Guatemala to the south. It is also surrounded by the Pacific Ocean to the west and the Gulf of Mexico and the Caribbean Sea to the east.

2. Size: Mexico is the 11th largest country in the world by land area, covering approximately 1.96 million square kilometres (758,450 square miles).

3. Topography: The geography of Mexico is characterised by a variety of landscapes. It features high mountain ranges, such as the Sierra Madre Occidental in the west and the Sierra Madre Oriental in the east. These mountain ranges are part of the extensive Sierra Madre mountain system that runs through Mexico. The central part of Mexico is dominated by the Mexican Plateau, also known as the Central Plateau or the Mesa Central.

4. Mountains and Volcanoes: Mexico is home to several prominent mountains and volcanoes. The highest peak is Pico de Orizaba, also known as Citlaltépetl, standing at 5,636 metres (18,491 feet) and located in the eastern part of the country. Other notable volcanoes include Popocatépetl, Iztaccíhuatl, and Colima.

5. Coastlines: Mexico has extensive coastlines along the Pacific Ocean to the west and the Gulf of Mexico and the Caribbean Sea to the east. It has approximately 9,330 kilometres (5,800 miles) of coastline, offering a diverse range of beautiful beaches and coastal landscapes.

6. Rivers: Mexico has several major rivers that play a crucial role in the country’s geography. The longest river is the Rio Grande, forming part of the border between Mexico and the United States. Other important rivers include the Colorado, Grijalva-Usumacinta, and Lerma-Santiago.

7. Climate: The climate in Mexico varies depending on the region. It experiences a range of climates, including tropical, desert, Mediterranean, and highland climates. Coastal areas are generally warm and humid, while inland areas experience more variation in temperature and precipitation.

8. Biodiversity: Mexico is known for its rich biodiversity. It is one of the world’s megadiverse countries, harbouring a wide array of plant and animal species. Mexico is home to diverse ecosystems, including tropical rainforests, deserts, mangroves, coral reefs, and cloud forests.

9. Natural Hazards: Mexico is prone to natural hazards such as earthquakes, volcanic eruptions, hurricanes, and tropical storms. The country sits at the intersection of several tectonic plates, resulting in frequent seismic activity.

10. Natural Wonders: Mexico boasts several natural wonders, including the Copper Canyon (Barrancas del Cobre), a network of canyons deeper than the Grand Canyon, and the Sian Ka’an Biosphere Reserve, a UNESCO World Heritage Site known for its diverse ecosystems and Mayan ruins.

The geography of Mexico is incredibly diverse, offering a blend of stunning landscapes, unique ecosystems, and geological wonders that make it a fascinating country to explore.

Tourism in Mexico

The tourism industry in Mexico is a significant contributor to the country’s economy and a major source of revenue. Here is an overview of the tourism industry in Mexico:

1. Importance to the Economy: Tourism plays a crucial role in Mexico’s economy, contributing to job creation, foreign exchange earnings, and economic development. It is one of the top sectors driving economic growth in the country.

2. Visitor Arrivals: Mexico is a popular tourist destination, attracting millions of visitors each year. In 2019, before the COVID-19 pandemic, Mexico welcomed over 45 million international tourists, making it one of the most visited countries in the world.

3. Diverse Attractions: Mexico offers a wide range of tourist attractions, including historical sites, cultural heritage, beautiful beaches, natural landscapes, archaeological ruins, vibrant cities, and culinary experiences. Popular destinations include Cancún and the Riviera Maya, Mexico City, Tulum, Playa del Carmen, Puerto Vallarta, Los Cabos, and many others.

4. Beach and Sun Tourism: Mexico’s pristine beaches along the Caribbean Sea and the Pacific Ocean are a major draw for tourists. Coastal destinations such as Cancún, Playa del Carmen, Puerto Vallarta, Acapulco, and Cabo San Lucas are renowned for their stunning beaches, crystal-clear waters, water sports, and luxury resorts.

5. Cultural and Historical Tourism: Mexico has a rich cultural heritage and a deep history. Visitors are attracted to archaeological sites like Chichen Itza, Teotihuacan, Palenque, Tulum, and Monte Alban. Colonial cities such as Mexico City, Oaxaca, Guanajuato, and San Miguel de Allende offer historical landmarks, charming architecture, and vibrant cultural traditions.

6. Nature and Ecotourism: Mexico’s diverse geography provides opportunities for nature and ecotourism. From exploring the biosphere reserves of Sian Ka’an and Calakmul to visiting the Copper Canyon, whale watching in Baja California, or swimming in cenotes (natural sinkholes), visitors can experience Mexico’s unique ecosystems and natural wonders.

7. Gastronomic Tourism: Mexican cuisine is renowned globally, and culinary tourism is growing in popularity. Visitors can indulge in a variety of traditional dishes, street food, and regional specialties. Mexican food, including tacos, tamales, mole, and ceviche, is a significant attraction for food enthusiasts.

8. Sustainable and Adventure Tourism: Mexico promotes sustainable tourism practices and offers various adventure tourism opportunities. Activities like snorkelling, scuba diving, hiking, zip-lining, cave exploration, and bird watching are popular among adventure seekers.

9. Cruise Tourism: Mexico is a prominent destination for cruise ships, particularly in the Caribbean Sea and the Pacific coast. Ports such as Cozumel, Puerto Vallarta, Cabo San Lucas, and Ensenada receive numerous cruise ship visitors each year.

10. Tourism Infrastructure: Mexico has a well-developed tourism infrastructure, including a range of accommodation options, transportation networks, restaurants, and tourist services. The country has a mix of luxury resorts, all-inclusive hotels, budget accommodations, and boutique properties to cater to various traveller preferences.

The Mexican government actively promotes tourism and invests in infrastructure development, marketing campaigns, and the preservation of cultural and natural attractions. The country’s diverse offerings, warm hospitality, and accessibility make it a popular destination for tourists from around the world.

Statistics about tourism in Mexico

Here are some statistics about tourism in Mexico that emphasise the importance of the industry:

1. In 2019, Mexico welcomed a record-breaking 45 million international tourists, making it one of the most visited countries in the world.

2. Tourism contributes significantly to Mexico’s economy, accounting for approximately 8.7% of the country’s GDP in 2019.

3. The tourism industry in Mexico generated over $24 billion in revenue from international tourists in 2019.

4. The United States is the largest source market for tourists visiting Mexico, with approximately 24 million Americans travelling to Mexico in 2019.

5. Mexico is a popular destination for cruise tourism, with more than 27 million cruise passengers visiting Mexican ports in 2019.

6. Beach destinations like Cancún and the Riviera Maya are among the most visited in Mexico, attracting millions of tourists each year.

7. Mexico City, the country’s capital, is a vibrant cultural and historical destination that received over 14 million domestic and international tourists in 2019.

8. Archaeological sites like Chichen Itza, located in the Yucatan Peninsula, and Teotihuacan, near Mexico City, are major tourist attractions, drawing visitors interested in ancient civilizations.

9. Mexico has a diverse range of natural attractions, including biosphere reserves, national parks, and stunning coastlines, which contribute to its popularity as an ecotourism destination.

10. The tourism industry in Mexico supports millions of jobs, employing over 4.3 million people directly in the sector in 2019.

Please note that these statistics are based on data prior to the COVID-19 pandemic, and the tourism industry has been significantly impacted since then.

Mexico is home to numerous popular tourist attractions, offering a wide range of cultural, historical, natural, and architectural wonders. Here are some of the most popular tourist attractions in Mexico:

1. Chichen Itza: Located in the Yucatan Peninsula, Chichen Itza is a UNESCO World Heritage site and one of the New Seven Wonders of the World. The ancient Mayan city features the iconic pyramid known as El Castillo (or Temple of Kukulcan) and is renowned for its intricate architecture and astronomical significance.

2. Tulum: Situated along the Caribbean coast, Tulum is known for its well-preserved Mayan ruins overlooking turquoise waters. The archaeological site offers a unique blend of history and natural beauty, with a picturesque beach nearby.

3. Palenque: Nestled in the lush jungles of Chiapas, Palenque is another remarkable Mayan archaeological site. It showcases elaborate temples, royal tombs, and intricate stone carvings, all surrounded by dense tropical vegetation.

4. Teotihuacan: Located just outside of Mexico City, Teotihuacan is an ancient city that flourished between the 1st and 7th centuries AD. The site features impressive pyramids, including the Pyramid of the Sun and the Pyramid of the Moon, along with well-preserved murals and an Avenue of the Dead.

5. Cancún and the Riviera Maya: Known for their stunning beaches and crystal-clear waters, Cancún and the Riviera Maya are popular tourist destinations. Visitors can enjoy water sports, explore the underwater world of the Mesoamerican Barrier Reef, visit eco-parks, and immerse themselves in the region’s vibrant nightlife.

6. Mexico City: The country’s capital is a vibrant metropolis with a rich cultural heritage. Must-visit attractions include the historic centre with the Zocalo Square, the magnificent National Palace, the Frida Kahlo Museum, the ancient Templo Mayor, and the impressive Chapultepec Park.

7. Cozumel: Located off the Yucatan Peninsula, Cozumel is a renowned destination for diving and snorkelling. Its pristine coral reefs, clear waters, and diverse marine life attract diving enthusiasts from around the world.

8. Guanajuato: This colonial city in central Mexico is famous for its colourful architecture, winding alleys, and underground tunnels. Its historic centre is a UNESCO World Heritage site and offers attractions such as the stunning Teatro Juarez and the iconic Callejón del Beso (Alley of the Kiss).

9. Oaxaca: Known for its rich indigenous culture, Oaxaca is a city with a charming colonial atmosphere. The city’s historic centre, with its beautiful churches, vibrant markets, and delicious cuisine, is a UNESCO World Heritage site.

10. Copper Canyon (Barrancas del Cobre): Located in the state of Chihuahua, the Copper Canyon is a vast network of canyons deeper and larger than the Grand Canyon. It offers breathtaking landscapes, scenic train rides, hiking opportunities, and a chance to immerse oneself in the culture of the indigenous Tarahumara people.

These attractions represent just a fraction of the diverse and captivating destinations that Mexico has to offer. Each region of the country has its own unique attractions and hidden gems waiting to be explored.

Mexico offers a wide range of tourism experiences to cater to different interests and preferences. Here are some of the most popular types of tourism in Mexico:

1. Sun and Beach Tourism: Mexico’s stunning coastlines along the Caribbean Sea and the Pacific Ocean make it a popular destination for sun and beach tourism. Destinations such as Cancún, Playa del Carmen, Tulum, Acapulco, Puerto Vallarta, and Los Cabos offer beautiful beaches, water sports, luxury resorts, and a vibrant beach party scene.

2. Cultural and Historical Tourism: Mexico’s rich history and cultural heritage attract tourists interested in exploring archaeological sites, colonial cities, and indigenous traditions. Destinations like Mexico City, Oaxaca, Guanajuato, Puebla, and Merida offer a wealth of historical landmarks, museums, art galleries, traditional festivals, and culinary experiences.

3. Adventure Tourism: With its diverse geography, Mexico offers numerous opportunities for adventure tourism. Activities such as hiking, trekking, zip-lining, horseback riding, mountain biking, rock climbing, and cave exploration can be enjoyed in various locations, including Copper Canyon, Veracruz, Chiapas, Baja California, and the Yucatan Peninsula.

4. Ecotourism and Nature Tourism: Mexico boasts an abundance of natural wonders and diverse ecosystems. Travellers can explore biosphere reserves, national parks, and protected areas, including Sian Ka’an Biosphere Reserve, Sumidero Canyon, Marietas Islands, and Huatulco National Park. Wildlife spotting, birdwatching, whale watching, and exploring natural landmarks like cenotes (natural sinkholes) are popular activities.

5. Gastronomic Tourism: Mexican cuisine is internationally renowned, and gastronomic tourism is a growing trend. Exploring regional specialties, street food, local markets, and traditional cooking techniques is a fantastic way to experience the country’s culinary traditions. Oaxaca, Puebla, Mexico City, and Yucatan are notable destinations for food enthusiasts.

6. Wellness and Spa Tourism: Mexico is home to numerous wellness retreats, spa resorts, and natural hot springs. Places like Tulum, Riviera Maya, and Baja California offer opportunities for relaxation, yoga retreats, holistic therapies, and rejuvenating spa treatments.

7. Wildlife and Marine Tourism: Mexico’s diverse marine life and natural habitats provide opportunities for wildlife and marine tourism. Snorkelling and scuba diving in places like Cozumel, Cabo Pulmo, and the Socorro Islands allow visitors to explore vibrant coral reefs, swim with whale sharks, sea turtles, and other marine species.

8. Cultural Immersion and Indigenous Tourism: Mexico’s indigenous cultures, such as the Maya, Zapotec, Mixtec, and Tarahumara, offer unique cultural experiences. Travellers can visit indigenous communities, learn about traditional crafts, participate in rituals and ceremonies, and gain insights into ancient traditions and customs.

9. Agritourism and Wine Tourism: Mexico has a thriving wine industry, particularly in regions like Baja California. Wine enthusiasts can visit vineyards, participate in wine tours and tastings, and enjoy farm-to-table experiences in agricultural regions like Valle de Guadalupe.

10. Volunteering and Community-Based Tourism: Many travellers are interested in giving back and engaging in community-based tourism initiatives. Volunteering opportunities, homestays, and cultural exchange programs allow visitors to contribute to local communities while learning about Mexican culture and traditions.

These popular types of tourism in Mexico offer a diverse range of experiences that showcase the country’s natural beauty, rich cultural heritage, and warm hospitality.

Tourism plays a significant role in Mexico’s economy, generating substantial economic impacts. Here are some key economic impacts of tourism in Mexico:

1. Contribution to GDP: Tourism is a vital sector in Mexico, contributing significantly to the country’s GDP. In 2019, tourism accounted for approximately 8.7% of Mexico’s GDP.

2. Employment Generation: The tourism industry in Mexico is a major source of employment. It supports millions of jobs across various sectors, including accommodation, food and beverage services, transportation, entertainment, and retail. In 2019, tourism directly employed over 4.3 million people in Mexico.

3. Foreign Exchange Earnings: Tourism brings in valuable foreign exchange earnings to Mexico. International visitors spend money on accommodations, meals, transportation, shopping, and attractions, contributing to the country’s balance of payments. In 2019, Mexico earned over $24 billion in revenue from international tourists.

4. Regional Development: Tourism plays a vital role in the development of various regions in Mexico. Popular tourist destinations often experience significant infrastructure improvements, including the construction of hotels, resorts, airports, and transportation networks. This development helps boost local economies, create jobs, and enhance the overall quality of life for residents.

5. Small and Medium Enterprises (SMEs): Tourism provides opportunities for small and medium-sized enterprises in Mexico. Many businesses, such as hotels, restaurants, tour operators, handicraft sellers, and transportation services, benefit from tourist spending, contributing to local entrepreneurship and economic growth.

6. Multiplier Effect: The economic impact of tourism in Mexico extends beyond the tourism sector itself. Tourist spending ripples through the economy, creating a multiplier effect. It stimulates demand for goods and services in various sectors, including agriculture, manufacturing, construction, and retail, generating additional income and employment opportunities.

7. Investment and Infrastructure: The growth of tourism in Mexico attracts both domestic and foreign investments. Investors recognize the potential for returns in the tourism sector and contribute to the development of new tourism infrastructure, including hotels, resorts, entertainment venues, and transportation facilities.

8. Tax Revenues: Tourism generates substantial tax revenues for the Mexican government. Taxes levied on tourist-related activities, such as accommodations, transportation, and sales, contribute to public finances and can be used for infrastructure development, social programs, and public services.

9. Economic Diversification: Tourism in Mexico contributes to economic diversification, reducing dependence on specific industries. It provides an alternative revenue stream, particularly in regions where other sectors may be less developed or vulnerable to economic fluctuations.

10. Rural and Coastal Development: Tourism in Mexico helps promote development in rural and coastal areas of Mexico. These regions often possess natural and cultural attractions that draw tourists seeking unique experiences. Tourism development in these areas can help combat rural migration, preserve traditional practices, and support sustainable livelihoods for local communities.

Tourism in Mexico has various social impacts on both the local communities and the visitors. Here are some key social impacts of tourism in Mexico:

1. Cultural Exchange and Understanding: Tourism in Mexico provides opportunities for cultural exchange and interaction between tourists and local communities. Visitors can learn about Mexico’s rich cultural heritage, traditions, and customs, while locals have the chance to share their culture and stories. This exchange promotes cross-cultural understanding and appreciation.

2. Preservation of Cultural Heritage: Tourism in Mexico often contributes to the preservation and promotion of Mexico’s cultural heritage. Historical sites, archaeological ruins, traditional festivals, and handicrafts gain recognition and support through tourism. This helps raise awareness about the importance of preserving cultural assets and stimulates efforts to protect and conserve them for future generations.

3. Revitalization of Local Traditions: In many destinations, tourism in Mexico plays a role in reviving and sustaining local traditions and practices. Cultural activities, performances, traditional music, dance, and craftsmanship are showcased to tourists, providing an incentive for local communities to preserve their cultural identity and transmit traditional knowledge to younger generations.

4. Community Development: Tourism in Mexico can have positive impacts on the socio-economic development of local communities. It creates opportunities for income generation, employment, and entrepreneurship. Local residents can participate in tourism-related businesses, such as homestays, tour guiding, handicraft production, and culinary experiences, enhancing their economic well-being and quality of life.

5. Empowerment of Women and Marginalised Groups: Tourism in Mexico often offers opportunities for women and marginalised groups to engage in income-generating activities and become economically independent. Women’s cooperatives, artisan collectives, and community-based tourism initiatives empower these groups by providing them with skills, training, and economic benefits.

6. Infrastructure Development: Tourism development can lead to the improvement of infrastructure and public services in local communities. Upgrades in transportation networks, roads, utilities, healthcare facilities, and educational institutions are often initiated to cater to the needs of tourists and enhance the quality of life for residents.

7. Environmental Awareness and Conservation: Tourism in Mexico can promote environmental awareness and conservation efforts. Protected areas, national parks, and natural reserves in Mexico often rely on tourism revenues to fund conservation initiatives and preserve fragile ecosystems. Visitors can learn about environmental conservation and sustainable practices, encouraging responsible tourism behaviour.

8. Enhanced Cultural Pride: The presence of tourists and their interest in local culture and traditions can foster a sense of pride and appreciation among the local population. This can strengthen cultural identity and encourage the transmission of cultural heritage from one generation to the next.

9. Social Cohesion and Tolerance: Tourism in Mexico can contribute to social cohesion and tolerance by bringing people from different backgrounds together. Through interactions with visitors, locals gain exposure to different cultures, languages, and perspectives, promoting understanding, acceptance, and respect for diversity.

10. Community Well-being: Tourism in Mexico can have positive impacts on community well-being by providing access to improved services, infrastructure, and amenities. It can contribute to the development of community facilities, such as parks, recreational spaces, and cultural centres, enhancing the overall quality of life for residents.

While tourism in Mexico brings many social benefits, it is important to manage its impacts to ensure the well-being and integrity of local communities. Sustainable tourism practices and responsible visitor behaviour are crucial in maximising the positive social impacts and minimising any negative effects on local cultures and communities.

Tourism can have both positive and negative environmental impacts in Mexico. While tourism in Mexico provides economic benefits and supports conservation efforts, it can also contribute to environmental degradation if not managed sustainably. Here are some key environmental impacts of tourism in Mexico:

1. Biodiversity Conservation: Mexico is known for its rich biodiversity, including diverse ecosystems, flora, and fauna. Tourism can contribute to biodiversity conservation by supporting protected areas, national parks, and wildlife reserves. Revenue generated from tourism activities often funds conservation efforts, habitat restoration, and species protection.

2. Habitat Degradation: Unsustainable tourism practices, such as uncontrolled development, infrastructure construction, and overcrowding, can lead to habitat degradation. Coastal areas, fragile ecosystems, and natural landscapes may suffer from habitat loss, pollution, erosion, and disturbance caused by tourism activities.

3. Water Consumption and Pollution: Tourism in Mexico, particularly in coastal regions, can put pressure on water resources. High water consumption by hotels, resorts, and golf courses, as well as increased waste and pollution from tourism-related activities, can strain local water supplies and contribute to water pollution if proper waste management and conservation measures are not in place.

4. Waste Generation and Management: Tourism in Mexico generates significant amounts of waste, including plastic bottles, food packaging, and other single-use items. Inadequate waste management infrastructure and practices can result in increased littering, pollution of natural environments, and negative impacts on wildlife and marine ecosystems. Encouraging responsible tourism behaviour and implementing proper waste management systems are crucial to mitigate these impacts.

5. Carbon Footprint and Climate Change: Tourism in Mexico contributes to greenhouse gas emissions, mainly through transportation, accommodation, and energy consumption. Increased air travel, energy-intensive hotel operations, and transportation within destinations contribute to the carbon footprint of tourism. Climate change can have long-term effects on natural environments, including melting glaciers, coral bleaching, and altered weather patterns, which can impact ecosystems and biodiversity.

6. Natural Resource Depletion: Unsustainable tourism practices can put pressure on natural resources, such as water, energy, and land. Overuse of resources, including deforestation for hotel construction and excessive water extraction for tourist activities, can lead to resource depletion, land degradation, and loss of natural habitats.

7. Marine and Coastal Impacts: Coastal tourism in Mexico can have significant impacts on marine ecosystems. Activities like snorkelling, diving, and boat tours can damage coral reefs and disturb marine life if not conducted responsibly. Pollution from cruise ships, recreational watercraft, and coastal development can harm marine habitats and contribute to water pollution.

8. Air and Noise Pollution: Increased tourism activities, including air travel, road transportation, and concentrated tourist areas, can contribute to air and noise pollution. Emissions from vehicles and aeroplanes, as well as noise from tourism infrastructure and recreational activities, can have negative effects on air quality, local ecosystems, and the well-being of residents and wildlife.

9. Cultural Heritage Conservation: Tourism in Mexico can put pressure on cultural heritage sites, such as archaeological ruins and historical landmarks. Increased visitor numbers and inadequate management can lead to physical degradation, erosion, and wear and tear on cultural sites if not properly regulated and maintained.

10. Sustainable Practices and Mitigation: Recognizing the environmental impacts of tourism, Mexico has been implementing sustainable practices and regulations to minimise negative effects. This includes promoting eco-friendly tourism initiatives, encouraging responsible visitor behaviour, supporting conservation projects, and adopting sustainable development practices in tourism-related infrastructure and operations.

Managing the environmental impacts of tourism in Mexico requires a comprehensive approach that balances economic development with environmental conservation and sustainable practices. By promoting responsible tourism, investing in eco-friendly infrastructure, supporting local conservation efforts, and raising awareness among visitors, Mexico can strive for a more sustainable tourism industry that protects its natural and cultural heritage for future generations.

Mexico has various regions with different levels of crime and safety, and it is important to exercise caution and be aware of potential risks when travelling to Mexico. While many tourists visit Mexico without experiencing any issues, it is crucial to stay informed and take necessary precautions. Here are some key points regarding crime and safety in Mexico:

1. Crime Hotspots: Certain areas in Mexico, particularly along the northern border and in some major cities, have higher crime rates and are known for drug-related violence and organised crime activities. It is important to research and stay updated on travel advisories and avoid areas with known safety concerns.

2. Tourist Areas: Popular tourist destinations in Mexico, such as Cancun, Playa del Carmen, Tulum, Puerto Vallarta, and Los Cabos, generally have lower crime rates compared to other regions. These areas have a significant presence of security forces and focus on ensuring the safety of tourists.

3. Street Crime: Petty crimes, such as pickpocketing, bag snatching, and theft, can occur in crowded tourist areas, public transportation, and markets. It is advisable to be vigilant, keep personal belongings secure, and avoid displaying signs of wealth or carrying valuable items openly.

4. Scams and Fraud: Tourists may encounter scams and fraud, including overcharging for goods and services, fake tour operators, or timeshare scams. It is important to research and use reputable companies, negotiate prices in advance, and be cautious with personal and financial information.

5. Transportation Safety: When using taxis or public transportation, it is recommended to use licensed and authorised services. Prearranged transportation or reputable taxi services from designated stands or hotels are generally safer options. Using official transportation for airport transfers is advisable.

6. Drug-related Violence: Drug-related violence is a concern in certain areas of Mexico, primarily related to conflicts between drug cartels and law enforcement. Travellers should avoid areas with known drug-related violence and stay informed about any security concerns through official travel advisories.

7. Travel Advisories: It is essential to stay informed about travel advisories issued by your country’s government or embassy regarding safety and security in Mexico. These advisories provide up-to-date information on specific regions or areas to avoid, potential risks, and safety recommendations.

8. Safe Practices: Adhering to basic safety practices can significantly reduce the risk of becoming a target for crime. This includes staying in well-lit areas, avoiding excessive alcohol consumption, not accepting drinks from strangers, and using reputable accommodation options.

9. Emergency Contacts: Familiarise yourself with emergency contact information, including the local police, ambulance services, and your embassy or consulate. Keep copies of important documents like passports and identification in a safe place, and consider sharing your travel itinerary with someone you trust.

10. Local Knowledge and Guidance: Engaging with locals or hiring certified tour guides can provide valuable insights and assistance in navigating unfamiliar areas. Locals often have knowledge of safe areas and can offer guidance on local customs and potential risks.

It is important to note that while there are safety concerns in certain areas of Mexico, millions of tourists visit the country each year without incident. By staying informed, using common sense, and taking necessary precautions, visitors can enjoy a safe and memorable experience in Mexico.

Now that we know a bit more about tourism in Mexico, lets answer some of the most common questions on this topic:

1. Is Mexico safe for tourists?

   Mexico is generally safe for tourists, but it is important to exercise caution and be aware of potential risks. It is advisable to research your destination, stay informed about travel advisories, and take necessary precautions to ensure a safe trip.

2. Do I need a visa to visit Mexico?

   The visa requirements for Mexico vary depending on your nationality. Many countries, including the United States, Canada, the European Union, Australia, and Japan, do not require a visa for tourist visits of up to 180 days. However, it is always best to check the specific visa requirements based on your nationality before travelling.

3. What is the best time to visit Mexico?

   Mexico has a diverse climate, so the best time to visit depends on the region you plan to explore. Generally, the dry season from November to April is considered the best time to visit as the weather is pleasant. However, certain areas, such as coastal regions, may experience more tourists during peak travel seasons.

4. What are some must-visit destinations in Mexico?

   Mexico offers a wide range of must-visit destinations. Some popular ones include Mexico City, Cancun, Playa del Carmen, Tulum, Oaxaca, Guanajuato, Puerto Vallarta, and Los Cabos. Each destination has its unique attractions, such as ancient ruins, beautiful beaches, vibrant culture, and delicious cuisine.

5. What are the must-try Mexican dishes?

   Mexican cuisine is diverse and flavorful. Some must-try dishes include tacos, enchiladas, tamales, mole, ceviche, guacamole, chiles rellenos, and fresh seafood dishes. Don’t forget to try regional specialties like Yucatecan cuisine, Oaxacan mole, and street food delicacies.

6. Can I drink tap water in Mexico?

   It is generally not recommended to drink tap water in Mexico. It is safer to drink bottled or filtered water to avoid the risk of stomach issues. Many hotels and restaurants provide purified water, and bottled water is readily available.

7. What are the popular outdoor activities in Mexico?

   Mexico offers a range of outdoor activities for adventure enthusiasts. Some popular activities include snorkelling or diving in the cenotes (natural sinkholes), exploring Mayan ruins, hiking in national parks like Copper Canyon or Sierra Gorda, and enjoying water sports like surfing, paddleboarding, or kayaking.

8. Are there any cultural festivals or events in Mexico?

   Mexico is known for its vibrant culture and numerous festivals throughout the year. Some popular festivals include Dia de los Muertos (Day of the Dead), Semana Santa (Holy Week), Guelaguetza in Oaxaca, and the Day of the Virgin of Guadalupe celebrations in December. These events showcase traditional music, dance, food, and religious customs.

9. Can I use U.S. dollars in Mexico?

   While U.S. dollars are widely accepted in tourist areas, it is recommended to have some Mexican pesos for small purchases and to have local currency for transactions in non-touristy areas. It is advisable to exchange currency at banks or authorised exchange offices for better rates.

10. How should I respect Mexican culture and customs?

   To respect Mexican culture, it is important to learn about local customs and traditions. Show respect in religious sites, dress modestly when visiting churches, learn basic Spanish phrases, and be mindful of local customs and traditions. Additionally, practise responsible tourism by supporting local businesses and being conscious of the environment.

As you can see, tourism in Mexico is big business! However, there are many aspects that require careful and strategic management to ensure sustainable principles are practiced.

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56+ mexico travel & tourism statistics [fresh for 2024].

Teeming with incredible food, ancient temples, and stunning beaches, Mexico has long been one of the most prominent travel destinations in the world.

It’s home to many different activities suited to all travelers, from surfing in Puerto Escondido to relaxing in the sun at an all-inclusive in Cancun .

Did you know that the country welcomed 45 million overseas tourist arrivals in 2019?

From luxurious overwater bungalows to affordable backpackers hostels, the country is suitable for all sorts of travel budgets.

If you want to understand more about travel and tourism in Mexico, you’ve come to the right place.

Today, we’ve gathered and summarised the latest statistics about Mexico’s tourism.

Let’s dive right in!

Sources : We have included every source used under each stats, or head over to the bottom of this post for the full list of articles and references.

Travellerspoint

How many tourists visit Mexico annually?

There were 45 million international tourist arrivals to Mexico in 2019.

How big is the tourism industry in Mexico?

Tourism contributes nearly 1.8 trillion pesos to Mexico’s economy, which is around 7% of the total GDP.

How much does tourism contribute to Mexico?

International tourism receipts in Mexico were at $25.85 billion in 2019.

Where does Mexico rank in tourism?

According to the UNWTO World Tourism Barometer in 2023, Mexico is the world’s second most visited country.

Mexico Travel & Tourism Main Statistics

• There were a total of 31.9 million international tourist arrivals in Mexico in 2021, a rise from 24.3 million in 2020.
• In 2019, a total of 17.6 international visitors passed through Mexico City International Airport.
• Mexico is the most popular international travel destination for American travellers in 2019, with 39.3 million visitors from the US.
• In 2021, domestic tourism expenditure in Mexico rose by 9% to 3 trillion Mexican pesos.
• The tourism sector in Mexico contributed almost 1.8 trillion pesos to the country's GDP in 2021.
• The average international tourist in Mexico spends $385 during their trip.
• Chichén Itzá was the most visited archeological site in Mexico in 2021.
• There is a total of 24.7 thousand hotels and similar establishments in Mexico in 2020, compared to the 16.9 thousand in 2010.
• Mexico is the sixth most visited country by digital nomads on Nomad List, visited by 4% of nomads.

Mexico Inbound Tourism Travel Statistics

How many tourists visit Mexico each year?

1. There were a total of 31.9 million international tourist arrivals in Mexico in 2021, a rise from 24.3 million in 2020.

However, this is still well below the pre-pandemic levels of 45 million international tourist arrivals in 2019.

2. Between January and November 2022, 34.7 million international tourists arrived in Mexico.

[Embassy of Mexico]

3. In 2021, Mexico recorded more international tourist arrivals than even the United States, which had just 22.1 million arrivals.

A lot of this was because Mexico maintained loose travel restrictions during the pandemic, allowing some 24 million international tourists to visit in 2020 .

4. There were 3.36 million overseas tourists in the first six months of 2022 in Mexico, higher than the recorded 3.12 million of the previous year.

[Travel Pulse]

5. According to the UNWTO World Tourism Barometer in 2023, Mexico is the second most visited country in the world after France.

[Travelness]

Mexico received 31.9 million annual visitors, surpassed only by France with 48.4 million visitors .

6. In 2019, a total of 17.6 international visitors passed through Mexico City International Airport.

Mexico City International Airport is the country’s top airport for inbound travel.

As the capital city of Mexico, Mexico City offers many activities and things to do !

7. However, in 2022, Cancun International Airport welcomed the most international visitors (8.56 million).

Mexico City International Airport saw 3.8 million visitors and Los Cabos Airport received 1.94 million visitors.

Meanwhile, Puerto Vallarta airport had 1.47 million arrivals.

8. Mexico is the most popular international travel destination for American travellers in 2019, with 39.3 million visitors from the US.

In 2019, there were a total of 39.3 million tourists from the USA to Mexico.

9. Tourists arriving by air also increased in June 2022 by 28.5% to 1.88 million arrivals

This is compared to 1.46 million air arrivals in June 2021.

10. However, the number of tourists arriving by land actually dropped by 16.6% in June to 1.07 million travellers.

11. the largest source market for international tourists in mexico is usa, with 11.7 million air arrivals in 2022., 12. the us is followed by canada with 1.5 million arrivals in mexico in 2022..

There were approximately 1.5 million Canadian arrivals in Mexico in 2022.

13. After that are Colombia (787,000), the United Kingdom (523,000), and Spain with 335,000. 

The fourth largest source market for international tourists in Mexico is the UK, with 523 thousand arrivals recorded in 2022.

14. Other world nationalities comprised 3.6 million of the total overseas arrivals in Mexico in 2022.

Domestic tourism in mexico statistics.

How many domestic tourists are there in Mexico?

15. In 2019, there were over 62 million domestic tourists staying at hotel establishments throughout the country.

But in 2020, the number of domestic tourists at Mexican hotels in Mexico fell due to the pandemic.

16. In 2021, domestic tourism expenditure in Mexico rose by 9% to 3 trillion Mexican pesos.

17. around 3 in 5 mexicans who go on a vacation state that they usually go to a domestic destination for holiday., 18. the most popular domestic holiday destination in mexico in 2022 was guadalajara. 90% of mexicans stated that it’s their preferred destination for a domestic holiday..

This was chosen as the preferred domestic holiday destination by more than 90% of Mexicans, thanks to all the different and unique things to do in Guadalajara .

19. For domestic trips, more than 50% of respondents say that restaurant offers are the most attractive aspect.

20.  meanwhile, food at a local destination is the most appealing thing from a domestic trip for 44% of travellers., 21. the favorite type of vacation for mexicans would include visits to tourist attractions, as stated by 60% of mexicans in a 2022 survey., 22. in 2019, 85% of total travel and tourism spending in mexico was from domestic tourists..

The percentage remained consistent in 2021, with domestic spending contributing 86% of the total travel spending in Mexico.

Key economic figures in Mexican travel & tourism

23. the tourism sector in mexico contributed almost 1.8 trillion pesos to the country's gdp in 2021., 24. this figure is roughly 7% of the total mexican gdp., 25. in 2020, expenditures by international inbound visitors to mexico amounted to $11.45 billion..

[Macro Trends]

This figures is a 55.7% decline from 2019, when international tourism receipts were at $25.85 billion.

26. In 2020, international tourism expenditure made up 2.64% of exports in Mexico, a sharp decline from the 5.25% share of exports in 2019.

27. the average international tourist in mexico spends $385 during their trip..

In contrast, Mexican tourists spend an average of $160 per person when travelling overseas.

28. The accommodation industry alone generated 600 billion Mexican pesos in 2021.

Accommodation was the highest contributor of travel-related GDP in Mexico.

29. In comparison, restaurants, bars and nightclubs contributed 255 billion Mexican pesos in GDP.

30. the amount of tourism foreign direct investment (fdi) in mexico was $2.2 billion in 2021, the highest since 2010 and around 70% higher than in 2019 and 2020., 31. there were 118 thousand tourism establishments in mexico in 2019, 90% more than the figure in 2010..

Tourism establishments include those in the accommodation, food service, and reservation industries.

Mexican Travel & Tourism Industry Employment

How does travel and tourism contribute to Mexico’s job industry?

32. In 2021, there were 6.03 million jobs related to travel and tourism in Mexico, which is the second highest number in a Latin American country after Brazil.

Compared to Mexico, in Peru there were just 0.96 million travel and tourism jobs in 2021.

33. Excluding informal employment, the sector provides 2.3 million fulltime jobs (5.9% of fulltime employment in Mexico).

34. tourism in mexico also represents 79.9% of the country’s exports in services., mexican travel destination & activity statistics.

What are the top travel destinations in Mexico?

35. In 2021, the country with the most UNESCO World Heritage properties in Latin America was Mexico, with a total of 35. 

It’s followed by Brazil’s 23 sites and 13 World Heritage sites in Peru .

36. Chichén Itzá was the most visited archeological site in Mexico in 2021.

37. the second most popular site, teotihuacán, had more than 900 thousand total visitors in 2021., 38. the mexican port with the most cruise passenger traffic in 2021 is cozumel, with 44% of all cruise passengers in mexico traveling there., 39. the second most popular port among cruise travelers was majahual in quintana roo., 40. as of november 2021, oaxaca de juarez is the cheapest city to travel to in north america, costing only $30.60 per day..

In fact, Mexico is the perfect destination for backpackers as the five cheapest North American cities to travel to are all based in Mexico. Oaxaca de Juarez takes the lead at a daily cost of just $30.60 .

Hotel Industry Statistics in Mexico

How many hotels are there in Mexico?

41. There is a total of 24.7 thousand hotels and similar establishments in Mexico in 2020, compared to the 16.9 thousand in 2010.

In 2020, there were 24.7 thousand hotels and similar establishments in Mexico.

42. In 2021, Mexican hotels had an average room occupancy of 41.4%.

43. beach hotels in mexico tend to have a higher room occupancy rate than city hotels. in 2021, beach hotels recorded 49% occupancy compared to just 35.5% of hotels in city areas..

Hotels in coastal areas like Isla Mujeres tend to attract more guests than city-based hotels.

44. The Mexican tourist destination with the highest hotel occupancy is Los Cabos, with an impressive 60% hotel occupancy rate.

They’re followed by Mazatlán in Sinaloa, which is a beautiful beachside getaway with lots of things to do !

45. The Mexican region with the most hotels in August 2022 was Veracruz, with 1,784 establishments. 

46. it was followed by jalisco with 1,400 hotels, whereas mexico city had 840 hotel establishments in august 2022., 47. in 2021, the leading hotel company in mexico was amresorts. they recorded more than 28 billion mexican pesos of net revenue., 48. the riviera maya and mexico city each recorded more than 12 million occupied rooms in 2019..

The top five tourist destinations for overnight visitors in Mexico is rounded up by Cancún, Los Cabos, and Guadalajara.

Known for its stunning white sand beaches and nightlife, you won’t find a short of things to do in Cancun .

49. The best rated resorts in Mexico in 2022 is Conrad Tulum Riviera Maya in Tulum, followed by One&Only Palmilla.

Tulum itself has plenty of interesting things to do .

Other travel accommodations in Mexico

How many Airbnbs are there in Mexico?

50. From November 2019 to March 2020, the share of domestic Airbnb guests were at a record-high, varying between 63% to 70%.

The share of domestic compared to international guests in Airbnbs across Mexico was between 63% to 70% in the period of November 2019 to March 2020.

51. In 2020, RV sales in Mexico have increased by over 31% in the past year.

[RV Business]

Travelling in RVs is a rising trend in Mexico, shown by the fact that sales of RVs in 2020 had grown by more than 31% .

Travel behaviour and preferences in Mexico

How and why do people visit Mexico?

52. Mexico is the sixth most visited country by digital nomads on Nomad List, visited by 4% of nomads.

[Nomad List]

Along with Mexico, Germany and the UK is also each visited by 4% of all digital nomads .

53. Mexico City also happens to be the 13th most liked city for female digital nomads.

Although Mexico City received a 4.09 rating by female travellers who work remotely, the city isn’t included on the top 15 most cities liked by male digital nomads.

54. In 2019, business travel in Mexico City cost almost $220 daily for international guests, with hotels making up for over two-thirds of that budget.

In Mexico City in 2019, the daily cost of business travel amounts to nearly $220 .

55. In 2021, leisure tourism represented 95% of the total tourism expenditures in the North American country that year.

56. more than half of mexicans go on a holiday with their family..

In 2022, over 50% of Mexicans travel with their family.

57. In comparison, only 4% of respondents in a Mexican tourism survey go on a solo trip.

According to a 2022 survey, solo trips are not popular among Mexicans, with only 4% of them going on a holiday only .

From relaxing beach life to the party scene in Cabo San Lucas , there are many facets of Mexico that one could explore.

That’s all for our Mexico travel statistics.

We hope the information could help you learn more about tourism in this beautiful country!

Let us know if we missed any important points…

In the meantime, check out these other statistics:

• Peru Travel & Tourism Statistics
• Las Vegas Travel & Tourism Statistics
• California Travel & Tourism Statistics
• Embassy of Mexico
• Travel Pulse
• Macro Trends
• RV Business

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Tourism From The Report: Mexico 2019 View in Online Reader

Over the past decade, Mexico’s tourism industry has shown steady expansion, growing every year since 2011 despite security concerns and travel warnings. The 41.4m tourists that visited Mexico in 2018 reflect a 5.5% increase from the number of visitors in 2017, when the government estimated 39m foreign tourists entered the country. Tourists are increasingly venturing out of the traditional tourist centres – Mexico City, the Mayan Riviera with Cancún as the star attraction, Riviera Nayarit with Puerto Vallarta and Los Cabos – to visit the up-and-coming destinations of Campeche, Yucatán and Oaxaca. Meanwhile, steadily increasing investment in popular resorts reflects the strength of Mexico’s beach tourism. Greater demand for business travel alongside niche alternatives such as ecotourism and cultural heritage visits also demonstrates the continued potential of the tourism industry. This chapter contains an interview with Miguel Torruco Marqués, Minister of Tourism.

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Mexico’s Tourism Industry: Driving the Economy

Mexico ‘s tourism industry is consolidating as one of its key economic drivers, attracting visitors from all over the world to its resorts and colonial cities. 

In 2023, the country received close to 42.15 million international tourists, marking a 10% increase over the previous year. 

Mexico’s Tourism Industry

According to Murano Global Investments , Mexico’s tourism industry has demonstrated solid and consistent fundamentals over the years. 

Its rich cultural and natural offerings are complemented by superior tourism infrastructure and excellent connectivity to key markets such as the United States and Canada , facilitated by well-connected airports.

Despite challenges, including the Covid-19 pandemic that adversely impacted the tourism industry globally, Mexico has shown remarkable resilience. 

In fact, the country experienced one of the most moderate declines among the world’s top ten tourism destinations.

This resilience underscores the strength of the Mexican tourism sector and its ability to adapt to changing conditions, maintaining its attractiveness as a preferred destination for both international and domestic travelers.

Restaurants

The National Institute of Statistics and Geography (INEGI) reported that approximately 675,000 Mexican establishments were registered under the food and beverage preparation category in 2022, underscoring the importance of the service sector within the tourism economy.

Key players in this vibrant industry include companies such as Alsea (owner of brands such as VIPS, Domino’s Pizza and Starbucks), Gigante (which includes brands such as Shake Shack, Toks and Panda Express), Brinker (with Chili’s), Carso (owner of Sanborn’s) and DineBrands (responsible for Applebee’s and IHOP).

This dynamic landscape not only strengthens Mexico’s position as a world-renowned tourist destination, but also drives economic development through various initiatives and businesses in the hospitality and services sector.

Opportunities

Cancun has consistently ranked as the most popular tourist destination in the Caribbean, according to World Bank data, and one of the most visited cities in the world.

The Department of Commerce believes that U.S. suppliers play a significant role, as U.S. hotel chains and restaurants in Mexico enjoy a reputation among local consumers. 

Redacción Opportimes

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The Vision for a Responsible Recovery of Tourism in Mexico and Latin America

Transforming Vision Into Action - On the Ground

16 February 2022

Has the pandemic changed the paradigms in the tourism sector in Mexico and Latin America? This question has arisen in forums, meetings, analyses and the day-to-day operations of the sector since the COVID-19 pandemic began. This article aims to share a collective response based on the experiences of tourism leaders from the public, private and social sectors in Mexico and Latin America. The first question on the subject was: how can we know if something has changed? The authors of this article found the ideal framework to investigate this in the document: One Planet Vision for the Responsible Recovery of the Tourism Sector , published by the World Tourism Organization (UNWTO) on 5 June 2020, precisely in the context of the celebration of World Environment Day.

The next step was how to show that there really have been paradigm shifts. Seizing the opportunity represented by the fourth edition of the Sustainable & Social Tourism Summit in September 2020 (hereinafter, "the Summit"), the most important sustainable and social tourism event in Ibero-America, which is held yearly in Mexico, the organizations La Mano del Mono and Sustentur co-facilitated a virtual meeting in which local and national tourism leaders from Mexico and Latin America participated.

Taking as a reference the framework of responsible recovery for the planet, people and prosperity, the main challenges, achievements and concrete experiences worth making visible were shared through interviews, surveys and case studies.

In this process, it became evident that there had been a profound change in the paradigm of the sector: “In 2019 it was thought that we needed prosperous tourism to encourage healthy people to take care of the planet; however, the pandemic has taught us that what we really need is a healthy planet for healthy people to build prosperous tourism.”

This paradigm shift, which is becoming increasingly consolidated globally and also in Mexico and Latin America, inspired us to move from vision to action and ask the global leaders who attended the Summit basic questions to understand where they were focusing efforts for the responsible recovery of tourism, or where the main challenges to achieve such recovery were perceived.

Clearly at that time, biosafety concerns were on the sector's agenda as a priority (and continue to be so today), and many efforts were focused on it. The main gaps were also evident, such as climate action, the integration of biodiversity and creating circular economies in the sector; however, actions tending to generate a change in the models and in the way of doing tourism were already noticeable: an intention on the part of public, private and social actors in Mexico and Latin America to collaborate together; a sense of responsibility to recover from the crisis but with a new perspective, and concern regarding the steps to achieve it.

Analysing this reality, and with a view to generating a useful document out of the Summit with clear steps, both organizations, together with nearly 80 institutions and specialists, co-created the Vision for a responsible recovery of tourism in Mexico and Latin America , a reference framework collectively adapted to the reality of the region that invites us to create possibilities for tourism to contribute to improving the conditions for the life of people and the planet

The summary, with the Decalogue for the Responsible Recovery of Sustainable Tourism in Mexico and Latin America , provides decision makers in the tourism sector with ten lines of action , but also some references on how to make building back better in the tourism sector a reality.

It invites the entire value chain of the sector including governments, companies, civil society, communities, universities and international cooperation to re-think, re-signify and re-design the paradigms of tourism activity in Mexico and Latin America.

Reimagining tourism, measuring differently, having a long-term vision, solving challenges collectively, diversifying, and regenerating are some of these ideas that leaders are invited to explore and apply.

During the recently completed fifth edition of the Sustainable & Social Tourism Summit in 2021, and a year after having generated this process of reflection, it is clear that this Decalogue is more present than ever in the face of the reality of 2022.

We believe (and we are committed to doing so) that in the near future, we will be able to document these recommendations as success stories, and demonstrate that we can achieve tourism and a region that are resilient, sustainable, equitable, fair and, above all, very healthy for the recovery of planet, people and prosperity.

This article was written and shared by Sustentur and La Mano del Mono. Sustentur, is a leading consulting firm that seeks to transform the way in which companies, destinations, communities and governments develop and manage tourism in Mexico and Latin America, always based on sustainability and is a co-founder of the Sustainable and Social Tourism Summit. www.sustentur.com.mx La Mano del Mono facilitates alliances so that tourism can contribute to the conservation of natural areas and the well-being of communities in Latin America and facilitates the collective construction of tools for the sector during the Social and Sustainable Tourism Summit. Its website is www.lamanodelmono.org

• Secretaría de Relaciones Exteriores

Tourism and Foreign Ministries strengthen Mexico's tourism promotion strategy abroad

Tourism-foreign affairs joint press release.

Secretaría de Relaciones Exteriores | 28 de noviembre de 2023 | Comunicado

• Tourism Secretary Miguel Torruco and the Undersecretary for Multilateral Affairs and Human Rights at the Foreign Ministry, Joel Hernández, presented the Permanent Tourism Observatory, saying it would innovate Mexico's tourism promotion strategy abroad.
• The Observatory is a channel of communication with 169 Mexican representations abroad that is available to state tourism ministries, chambers and associations, said Secretary Torruco.
• Undersecretary Hernández underscored the need to promote Mexico as a diverse country, and reiterated the Foreign Ministry’s readiness to continue promoting Mexico’s tourism industry abroad.

Mexican Tourism Secretary Miguel Torruco and the Undersecretary for Multilateral Affairs and Human Rights at the Foreign Ministry, Joel Hernández, presented the Permanent Tourism Observatory, aimed at innovating Mexico’s tourism promotion strategy, promote Mexico's image abroad and diversify marketing strategies for Mexico’s tourism products and services.

At a meeting with state tourism secretaries and presidents of the main tourism chambers and associations, the two officials said that the Observatory is an instrument for coordinating Mexico’s tourism policy that grew out of the Tourism Diplomacy Council (CDT) and incorporates the lessons learned from the pandemic and the reactivation of Mexico’s tourism sector.

The Permanent Tourism Observatory is a channel of communication with 169 Mexican representations abroad, 85 embassies, 73 consulates and 3 liaison offices around the world. It is available to the state tourism ministries, and has the invaluable support of the Association of Tourism Secretaries of Mexico (Asetur), headed by Nayarit Tourism Secretary Juan Enrique Suárez del Real, and the country’s main tourism chambers and associations.

Secretary Torruco said that the Tourism and Foreign Ministries had joined forces to promote Mexico as a tourist destination in the international market following the president’s instructions to streamline the structure of the Mexican government.

To this end, in 2019, the ministries signed an agreement for a joint work plan, where the Tourism Ministry defines and gives content to Mexico’s tourism policy and the Foreign Ministry helps promote Mexico in international tourism markets.

Embassy and consular personnel were trained in managing and developing Mexico’s tourism promotion, and the CDT was created to implement strategies to promote Mexico internationally.

Given the new challenges to the tourism industry, which is constantly evolving, Mexico’s response must also evolve, launching new projects that allow our tourism industry to continue advancing, in line with President López Obrador's philosophy of making tourism a tool for social reconciliation.

Secretary Torruco concluded by saying, "I would like to thank the Foreign Ministry, headed by Alicia Bárcena, for its prompt and expeditious actions to work in coordination with the Tourism Ministry in this endeavor.”

Undersecretary Joel Hernández acknowledged the valuable work of the CDT board members and Tourism Secretary Torruco in positioning and strengthening Mexico's tourism industry.

He highlighted the need to promote Mexico as a diverse country, rich in natural and cultural resources, with honest and warm people and a privileged geopolitical position. He stressed the important role of the Matias Romero Institute (IMR) in the professionalization and training of Mexican Foreign Service personnel in tourism promotion, and of the Institute for Mexicans Abroad (IME) for capitalizing on tourism and investment.

"The two ministries have joined forces with the states, tour operators, and the network of embassies and consulates to provide training and publicize these initiatives abroad. We reiterate the readiness of the Foreign Ministry to continue promoting Mexico's tourism abroad," he said.

Participating in the event on behalf of the Tourism Ministry were Tourism Undersecretary Humberto Hernández Haddad and Emmanuel Romain Ernest Rey, Director General of International Affairs and Promotion. The Foreign Ministry was represented by Juan Patricio Riveroll Mendoza, Executive Director of Cultural and Tourism Diplomacy; IMR Director General María Teresa Mercado; Luis Gutiérrez Reyes, Head of the Institute for Mexicans Abroad; and other officials.

Also participating were Asetur President and Nayarit Tourism Secretary Juan Enrique Suárez del Real; and the Tourism Secretaries of Baja California, Miguel Aguiñiga Rodríguez; Nuevo León, Maricarmen Martínez Villareal; Guerrero, Santos Ramírez Cuevas; Baja California Sur, Rosa Maribel Collins Sánchez; Sonora, Roberto Gradillas Pineda; Sinaloa, Estrella Palacios Domínguez; Hidalgo, Elizabeth Quintanar Gómez; Michoacán, Roberto Enrique Monroy García; Tamaulipas, Benjamín Hernández Rodríguez; Morelos, Julieta Goldzwelg Cornejo; Guanajuato, Juan José Álvarez Brunel; Yucatán, Michelle Fridman Hirsch; Chiapas, Katyna de la Vega Grajales; Campeche, Mauricio Arceo Piña; Quintana Roo, Bernardo Cueto Riestra; Mexico City, Nathalie Veronique Desplas Puel; Oaxaca, Saymi Pineda Velasco; Aguascalientes, Gloria María Romo Cuesta; Zacatecas, Le Roy Barragán Ocampo; Veracruz, Ivan Francisco Martínez Olvera; Jalisco, Claudia Vanessa Pérez Lamas; San Luis Potosí, Juan Carlos Machinena Morales; and Querétaro, Adriana Vega Vázquez Mellado; and the Tourism Undersecretary of Colima, Jorge Padilla Castillo.

The business sector was represented by the presidents of the National Association of Hotel Chains (ANCH), Luis Barrios Sánchez; the Mexican Association of Travel Agencies (AMAV), Felipe Cervantes Vega; the Mexican Association of Travel Agencies in Mexico City (AMAV CDMX), José Julián Arroyo Corvera; the National Council of Tourism Services Exporters (Conexstur), Víctor Manuel Enríquez; and the Association of Progressive Entrepreneurs, Jean Paul Pelletier; the Director General of the Quintana Roo Tourism Promotion Council, Javier Aranda Pedrero; the president of Viajes Bojórquez, Armando Bojórquez Patrón; the Director General of the Los Cabos Tourism Promotion Trust, Rodrigo Esponda Cascajares; the president of the Mexican Council of Meetings Industry (COMIR), Michel Wohlmuth; and the president of Alchemia Communication Strategy, Lourdes Berho, among other representatives of the leading tourism chambers and associations.

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Boost in International Tourism to Mexico in March 2024

• May 11, 2024

MÉXICO » News » May 2024 » Boost in International Tourism to Mexico in March 2024

Published by Forbes Staff on May 10, 2024

In March 2024, Mexico witnessed a notable increase in international tourism, with a 10.6% rise in tourist arrivals compared to the same month in the previous year. This surge brought the total number of international visitors to 4.12 million, up from 3.73 million in March 2023. The data, released by the National Institute of Statistics and Geography (Inegi), highlights the continuing trend of growth in the country’s tourism sector.

A significant part of this increase was driven by air travelers, who accounted for 2.47 million of the total tourists, marking a 9.8% increase from the year before. Tourists crossing the border also showed a robust growth, with a 19.8% increase bringing the total to 1.34 million visitors.

Financially, the impact of this influx was substantial, with total spending by international tourists in March reaching $3.257 billion, an 11.2% increase from the $2.929 billion recorded in the same month of 2023. This boost in spending is reflective of both the increased number of tourists and a slight increase in average spending per tourist, which rose by 0.5% to $788.96.

Throughout 2023, Mexico maintained a steady growth in tourism, attracting 42.15 million international tourists, which was a 10% increase over the previous year. The revenue generated from these tourists reached nearly $28.683 billion, up nearly 9% from 2022.

The tourism sector’s contribution to Mexico’s economy was also significant, with the tourism-related gross domestic product (GDP) growing by 7.8% annually in the third quarter of 2023. This growth was primarily driven by the services sector within the tourism industry.

Mexico’s popularity as a tourist destination has been climbing, with the country ranking as the sixth most visited in the world in 2022. This achievement is partly attributed to the flexible health measures implemented in tourist areas during the COVID-19 pandemic, which played a crucial role in sustaining and boosting travel interest and confidence.

The statistics not only reflect a robust recovery and growth following the global downturn caused by the pandemic but also indicate a promising future for Mexico’s tourism industry. As international travel norms stabilize, Mexico continues to capitalize on its appeal as a vibrant and welcoming destination for travelers from around the globe.

Link to the article

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Main tourist hubs in Mexico 2019, by number of tourist arrivals

Leading travel destinations in mexico in 2019, by number of tourist arrivals (in 1,000s).

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among 70 tourist hubs in the country

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