tourist industry in mexico

Travel, Tourism & Hospitality

Travel and tourism in Mexico - Statistics & Facts

Tourism in mexico during covid-19, international and domestic tourism in mexico, key insights.

Detailed statistics

Share of tourism contribution to GDP in Mexico 2010-2022

Tourism spending in Mexico 2010-2022, by type

Quarterly tourism workforce in Mexico 2018-2023

Editor’s Picks Current statistics on this topic

Inbound tourism volume in Mexico 2016-2022

Largest hotel companies in Mexico 2022, based on revenue

Further recommended statistics

• Premium Statistic Countries in the Americas with the highest inbound tourist arrivals 2019-2022
• Basic Statistic Number of tourism jobs in Latin American countries 2022
• Basic Statistic Number of Latin American and Caribbean World Heritage Sites 2022, by country
• Premium Statistic Leading global countries in the Travel & Tourism Development Index 2023
• Premium Statistic Leading countries in the Americas in the Travel & Tourism Competitiveness Index 2023

Countries in the Americas with the highest inbound tourist arrivals 2019-2022

Countries with the highest number of international tourist arrivals in the Americas from 2019 to 2022 (in millions)

Number of tourism jobs in Latin American countries 2022

Number of jobs related to travel and tourism in Latin America in 2022, by country (in millions)

Number of Latin American and Caribbean World Heritage Sites 2022, by country

Number of World Heritage properties in Latin America and the Caribbean in 2022, by country

Leading global countries in the Travel & Tourism Development Index 2023

Leading countries in the Travel & Tourism Development Index (TTDI) worldwide in 2023

Leading countries in the Americas in the Travel & Tourism Competitiveness Index 2023

Leading countries in the Americas in the Travel & Tourism Development Index (TTDI) in 2023

Key economic figures

• Premium Statistic Share of tourism contribution to GDP in Mexico 2010-2022
• Premium Statistic Tourism GDP in Mexico 2010-2022
• Premium Statistic Tourism GDP in Mexico 2022, by activity
• Premium Statistic Tourism FDI in Mexico 2010-2022
• Premium Statistic Tourism establishments in Mexico 2010-2020
• Premium Statistic Quarterly tourism workforce in Mexico 2018-2023

Tourism sector as a percentage of gross domestic product in Mexico from 2010 to 2022

Tourism GDP in Mexico 2010-2022

Contribution of the tourism sector to the gross domestic product in Mexico from 2010 to 2022 (in billion Mexican pesos)

Tourism GDP in Mexico 2022, by activity

Contribution of the tourism sector to the gross domestic product in Mexico in 2022, by economic activity (in billion Mexican pesos)

Tourism FDI in Mexico 2010-2022

Foreign direct investment in the tourism sector in Mexico from 2010 to 2022 (in million U.S. dollars)

Tourism establishments in Mexico 2010-2020

Number of establishments in the tourism sector in Mexico from 2010 to 2020 (in 1,000s)

Number of employees in the tourism sector in Mexico from 1st quarter 2018 to 2nd quarter 2023 (in millions)

Tourism volume and expenditures

• Premium Statistic Inbound tourism volume in Mexico 2016-2022
• Premium Statistic Inbound tourism spending in Mexico 2016-2022
• Premium Statistic Per capita spending of inbound tourists in Mexico 2016-2022
• Premium Statistic Number of domestic hotel guests in Mexico 2010-2020
• Premium Statistic Domestic tourism spending in Mexico 2010-2022
• Premium Statistic Cruise passenger traffic in Mexico 2022, by port
• Premium Statistic Most visited archeological sites in Mexico 2022
• Premium Statistic Quarterly accommodation and holiday package spending in Mexico 2016-2020

Number of international tourists in Mexico from 2016 to 2022 (in millions)

Inbound tourism spending in Mexico 2016-2022

Expenditure of international tourists in Mexico from 2016 to 2022 (in billion U.S. dollars)

Per capita spending of inbound tourists in Mexico 2016-2022

Average expenditure per trip of international visitors in Mexico from 2016 to 2022 (in U.S. dollars)

Number of domestic hotel guests in Mexico 2010-2020

Number of domestic tourists in hotels in Mexico from 2010 to 2020 (in millions)

Domestic tourism spending in Mexico 2010-2022

Expenditure of domestic tourists in Mexico from 2010 to 2022 (in billion Mexican pesos)

Cruise passenger traffic in Mexico 2022, by port

Number of cruise passengers in Mexico in 2022, by port (in 1,000s)

Most visited archeological sites in Mexico 2022

Most popular archeological sites in Mexico in 2022, by number of visitors (in 1,000s)

Quarterly accommodation and holiday package spending in Mexico 2016-2020

Quarterly expenditure on accommodation and tour packages in Mexico between 2016 and 2020 (in billion Mexican pesos)

Hotel industry

• Premium Statistic Number of hotels in Mexican states 2023
• Premium Statistic Largest hotel companies in Mexico 2022, based on revenue
• Premium Statistic Hotel room occupancy in Mexico 2010-2022
• Premium Statistic Hotel room occupancy rate in Mexico 2019-2022, by type of location
• Premium Statistic Occupancy rates in key Mexican hotel markets 2022
• Premium Statistic Main tourist destinations in Mexico 2020-2022, by number of occupied rooms
• Basic Statistic Top Mexican resorts 2023, by user ratings

Number of hotels in Mexican states 2023

Number of hotel establishments in Mexico as of June 2023, by federal state

Leading companies in the hotel industry in Mexico in 2022, by net revenue (in billion Mexican pesos)

Hotel room occupancy in Mexico 2010-2022

Occupancy rate of hotel rooms in Mexico from 2010 to 2022

Hotel room occupancy rate in Mexico 2019-2022, by type of location

Room occupancy of hotel establishments in Mexico from 2019 to 2022, by type of location

Occupancy rates in key Mexican hotel markets 2022

Tourist destinations with highest hotel room occupancy in Mexico in 2022

Main tourist destinations in Mexico 2020-2022, by number of occupied rooms

Leading travel destinations for overnight tourism in Mexico from 2020 to 2022, by number of occupied hotel rooms

Top Mexican resorts 2023, by user ratings

Best-rated resorts in Mexico in 2023, based on user scores

Traveler preferences

• Premium Statistic Most popular holiday destination type for Mexicans 2022
• Premium Statistic Most popular domestic holiday destinations in Mexico 2022
• Premium Statistic Favorite aspects of domestic holiday trips for Mexicans 2022
• Premium Statistic Favorite aspects of outbound holiday trips for Mexicans 2022
• Premium Statistic Favorite type of holidays for Mexicans 2022
• Premium Statistic Breakdown of Mexican holidaymakers 2022, by travel companion

Most popular holiday destination type for Mexicans 2022

Most common type of travel destination for leisure travelers from Mexico as of June 2022

Most popular domestic holiday destinations in Mexico 2022

Most common domestic travel destinations in Mexico as of June 2022

Favorite aspects of domestic holiday trips for Mexicans 2022

Preferred amenities of domestic leisure tourists in Mexico as of June 2022

Favorite aspects of outbound holiday trips for Mexicans 2022

Preferred amenities of international leisure tourists from Mexico as of June 2022

Favorite type of holidays for Mexicans 2022

Preferred type of vacation trips by tourists from Mexico as of June 2022

Breakdown of Mexican holidaymakers 2022, by travel companion

Distribution of leisure tourists from Mexico as of June 2022, by travel companionship

Further reports

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

Official websites use .gov A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS A lock ( A locked padlock ) or https:// means you’ve safely connected to the .gov website. Share sensitive information only on official, secure websites.

• Search ITA Search

• Market Overview
• Market Challenges
• Market Opportunities
• Market Entry Strategy
• Leading Sectors for U.S. Exports & Investments Overview
• Advanced Manufacturing
• Agribusiness
• Agriculture
• Automotive Industry
• Construction
• Consumer Goods
• Education and Training
• Environmental Technologies
• Financial Technologies (Fintech) Industry
• Franchising
• Healthcare Products & Services
• Internet and Digital Economy
• IT Equipment and Services
• Mining and Minerals
• Oil and Gas
• Packaging Machinery Industry
• Plastics and Resins
• Power Sector: Electricity Infrastructure and Smart Grid
• Renewable Energy
• Safety and Security
• Transportation Infrastructure Equipment and Services
• Travel and Tourism
• Trade Barriers
• Import Tariffs
• Import Requirements and Documentation
• Labeling/Marking Requirements
• U.S. Export Controls
• Temporary Entry
• Prohibited & Restricted Imports
• Customs Regulations
• Trade Standards
• Trade Agreements
• Licensing Requirements for Professional Services
• Distribution and Sales Channels
• Selling Factors and Techniques
• Trade Financing
• Protecting Intellectual Property
• Selling to the Public Sector
• Mexico- Business Travel and Etiquette
• Investment Climate Statement

With Mexico’s proximity to and familiarity with the United States, it is no surprise that travel and tourism represents a best prospect sector for U.S. destinations seeking Mexican travelers. After a difficult 2020 and 2021 for the global travel and tourism industry, Mexico experienced a significant recovery in travel numbers in 2022. These figures have been boosted by improving economic conditions and the reopening of U.S. travel and tourism services, in addition to the implementation of marketing campaigns to attract Mexican travelers.

The United States is the primary destination for Mexican travelers. In 2022, 12.5 million Mexicans traveled to the United States, representing 24 percent of total foreign arrivals. Mexico the second-largest source of international visitors. Even though 2022 saw a significant recovery in Mexican tourism to the United States, it was still 31 percent below 2019 record levels. According to the U.S. Department of Commerce’s National Travel and Tourism Office (NTTO), spending by Mexican travelers in 2022 totaled USD 19.2 billion. The top destinations for Mexican travelers are Texas, California, Florida, Nevada, and New York, followed by New Mexico, Colorado, Illinois, and Georgia.

Table: Arrivals of Mexican Travelers to the United States (Figures in Millions of Travelers)

Source: U.S. Department of Commerce National Travel and Tourism Office

Leading Sub-Sectors

It is important to differentiate between land and air travelers to the United States. Mexican land tourists typically travel to the southwestern states for shorter visits for family or shopping purposes. On average, Mexican air travelers tend to stay longer and purchase packages that include transportation, lodging, shopping, and recreational activities. Business travel, educational travel, and meeting/conference/incentive/exhibition travel (MICE) are additional segments worthy of attention.

Opportunities

Mexicans are drawn to the United States because of the diversity in destinations, infrastructure, and excellent travel and tourism services. Mexicans enjoy destinations that offer shopping, gaming, entertainment, amusement parks, and a cosmopolitan environment. Natural parks and other outdoor destinations are typically not as popular among Mexican travelers, with skiing being the notable exception. In winter months, Mexican tourists flock to resorts in Colorado, New Mexico, and Utah to ski.

Wholesale operators continue to be an important distribution channel in the Mexican travel and tourism market. Wholesalers sell packages to travel agents who provide services to consumers. Mexican travelers prefer to purchase vacation packages through travel agencies, though purchasing airfare and hotel packages online has become much more common in recent years. United States wholesalers and tour operators are key players in the Mexican market, in part because they can negotiate directly with U.S. travel and tourism service companies and therefore offer competitive prices and packages. To save money, wholesalers in Mexico are now buying products and services from tour operators in the United States, who deal directly with local tourism service providers that develop travel packages. The younger Mexican population is much more comfortable buying travel packages over the Internet. The biggest online travel agencies in Mexico now offer hotel rooms, air tickets, and travel packages through their own websites. Travelers often have the option to pay for their travel to the United States by debit or credit card in fixed installments with no interest.

Social networking is increasingly important for the promotion of travel and tourism services. Several U.S. destinations and providers of travel and tourism services represented in Mexico have launched promotional campaigns through social networks including Facebook, Twitter, YouTube, and Instagram. Most of these promotional campaigns are in Spanish and include interaction with the end-consumer and travel agents.

To be successful in the market, it is crucial to establish and maintain personal relationships with travel and tourism companies in Mexico. United States travel and tourism firms are advised to travel to Mexico and develop a comprehensive follow-up strategy in order to gain sufficient exposure in the Mexican market. As a result of the COVID-19 pandemic, all U.S. destinations and service providers have invested in aggressive post COVID-19 marketing and promotional campaigns to recover market volume. These activities should include deals and promotions by travel services and destinations for local wholesalers. United States destinations and services providers are taking advantage of IT tools and virtual communication platforms to increase education on future attractions and services among potential Mexican tourists. Social media has represented an important way to continue promoting U.S. destinations and services to maintain the interest of the Mexican traveler and to entice them to visit the United States.

Mexican buyers have identified specific activities and segments of the market with good business potential. Entertainment options, such as attending major sports events or concerts in the United States, have become very popular among Mexican travelers. Promoting destinations and tourism services to the Mexican LGBTQI+ community also represents a good market opportunity. Multiple studies show that LGBTQI+ individuals are often considered strongly entrepreneurial, are usually owners of their businesses, and dedicate a significant amount of financial resources to leisure activities such as tourism. Culinary activities are also an important market niche that gets the attention of the Mexican visitor to the United States. 

According to the U.S. Department of Commerce’s Office of Travel and Tourism Industries, 33.5 million U.S. citizens traveled to Mexico in 2022. This travel may also present business opportunities to U.S. firms offering packages and travel services geared towards U.S. travelers to Mexico.

• International Pow Wow (IPW), May 3-7, 2024. Los Angeles, CA
• Brand USA Mission to Mexico, January 2024. TBD

For more information on the travel and tourism services sector in Mexico, please contact:

Juan Carlos Ruíz

Commercial Specialist

U.S. Commercial Service —Mexico City

Tel.: +52 (55) 5080-2000 ext. 5223

[email protected]

Licence or Product Purchase Required

You have reached the limit of premium articles you can view for free. 

Already have an account? Login here

Get expert, on-the-ground insights into the latest business and economic trends in more than 30 high-growth global markets. Produced by a dedicated team of in-country analysts, our research provides the in-depth business intelligence you need to evaluate, enter and excel in these exciting markets.

View licence options

Suitable for

• Executives and entrepreneurs
• Bankers and hedge fund managers
• Journalists and communications professionals
• Consultants and advisors of all kinds
• Academics and students
• Government and policy-research delegations
• Diplomats and expatriates

This article also features in The Report: Mexico 2019 . Read more about this report and view purchase options in our online store.

Tourism From The Report: Mexico 2019 View in Online Reader

Over the past decade, Mexico’s tourism industry has shown steady expansion, growing every year since 2011 despite security concerns and travel warnings. The 41.4m tourists that visited Mexico in 2018 reflect a 5.5% increase from the number of visitors in 2017, when the government estimated 39m foreign tourists entered the country. Tourists are increasingly venturing out of the traditional tourist centres – Mexico City, the Mayan Riviera with Cancún as the star attraction, Riviera Nayarit with Puerto Vallarta and Los Cabos – to visit the up-and-coming destinations of Campeche, Yucatán and Oaxaca. Meanwhile, steadily increasing investment in popular resorts reflects the strength of Mexico’s beach tourism. Greater demand for business travel alongside niche alternatives such as ecotourism and cultural heritage visits also demonstrates the continued potential of the tourism industry. This chapter contains an interview with Miguel Torruco Marqués, Minister of Tourism.

Articles from this Chapter

Beyond the beach: heritage sites and business travel drive diversified growth obg plus.

Over the past decade, Mexico’s tourism industry has shown steady expansion, growing every year since 2011 despite security concerns and travel warnings. The 41.4m tourists that visited Mexico in 2018 reflect a 5.5% increase from the number of visitors in 2017, when the government estimated 39m foreign tourists entered the country. According to the World Travel & Tourism Council, tourism accounted for 17.2% of GDP in 2018. Additionally, the rate of growth outpaced that of overall economic…

Pivotal role: Miguel Torruco Marqués, Minister of Tourism, on the sector’s changing landscape and where the state can provide assistance OBG plus

Interview:Miguel Torruco Marqués In light of the new multi-phase tourism policy, what diversification initiatives will be put in place to strengthen the industry? MIGUEL TORRUCO MARQUÉS: The government has set a series of inclusive tourism policies, whose benefits are expected to reach all segments of society, with fundamentals for the implementation of programmes focused on promoting business, leisure and health tourism activities. Additionally, the development of infrastructure projects…

All aboard: The government tourism strategy aims to promote sustainable and inclusive growth for the broader economy OBG plus

Mexican officials are turning to the tourism sector in a drive to create a more inclusive and sustainable economy based on technological advancement, as well as value-added products and services. The National Development Plan (Plan Nacional de Desarrollo, PND) 2019-24, released by President Andrés Manuel López Obrador – commonly known as AMLO – aims to promote the responsible use of resources and reach 6% economic growth by 2024. It is expected to have a wide impact on the overall Mexican…

A short drive away: Tourist attractions benefit from Hidalgo’s proximity to Mexico City, making it a popular inland destination OBG plus

As recent years have seen Hidalgo place a greater emphasis on its tourism sector, private companies are also recognising the potential of the small but strategically located state. In November 2018 leading US water park and resort provider Great Wolf Lodge announced that it had chosen Hidalgo as the site of its first facility outside of the US and Canada. After analysing several Mexican states, the company decided that Tepeji del Río was the best place to reach the largest market in the…

More to offer: Improved infrastructure, marketing and training are priorities to support tourism growth in San Luis Potosí OBG plus

San Luis Potosí has a portfolio of attractions to appeal to different segments of the tourism market. Beyond the picturesque colonial centre of the capital, palm groves, natural pools and archaeological sites make the south-eastern Huasteca region worthy of promotion, and adventure tourism has grown significantly in recent years with activities such as white-water rafting, climbing and mountain biking east of San Luis Potosí city. According to the “Third Government Report 2017-2018”,…

Room to manoeuvre: The hospitality sector is expanding and evolving to support growing numbers of international travellers OBG plus

Aided by easier and cheaper travel, global tourism has experienced two decades of almost uninterrupted growth. According to the World Bank, the number of international departures more than doubled between 1997 and 2017, from 687m to 1.57bn per annum. With the global middle class estimated by the US-based think tank Brookings Institution to be expanding by as many as 160m people per year until 2021, it is perhaps unsurprising that almost half of the growth in tourist numbers was accounted for by departures from lowand middle-income countries, which increased from 121m in 1997 to 564m in 2017. Significant growth was also recorded in the…

Privacy Overview

Tourism in Mexico 

Disclaimer: Some posts on Tourism Teacher may contain affiliate links. If you appreciate this content, you can show your support by making a purchase through these links or by buying me a coffee . Thank you for your support!

Tourism in Mexico is big business! But why is this industry so important and why does it matter? Read on to find out…

The geography of Mexico

The most popular tourist attractions in mexico, the most popular types of tourism in mexico, the economic impacts of tourism in mexico, the social impacts of tourism in mexico, the environmental impacts of tourism in mexico, crime and safety in mexico, faqs about tourism in mexico, to conclude: tourism in mexico.

Mexico is a diverse and geographically rich country located in the southern part of North America. Here is an overview of the geography of Mexico:

1. Location: Mexico is bordered by the United States to the north and Belize and Guatemala to the south. It is also surrounded by the Pacific Ocean to the west and the Gulf of Mexico and the Caribbean Sea to the east.

2. Size: Mexico is the 11th largest country in the world by land area, covering approximately 1.96 million square kilometres (758,450 square miles).

3. Topography: The geography of Mexico is characterised by a variety of landscapes. It features high mountain ranges, such as the Sierra Madre Occidental in the west and the Sierra Madre Oriental in the east. These mountain ranges are part of the extensive Sierra Madre mountain system that runs through Mexico. The central part of Mexico is dominated by the Mexican Plateau, also known as the Central Plateau or the Mesa Central.

4. Mountains and Volcanoes: Mexico is home to several prominent mountains and volcanoes. The highest peak is Pico de Orizaba, also known as Citlaltépetl, standing at 5,636 metres (18,491 feet) and located in the eastern part of the country. Other notable volcanoes include Popocatépetl, Iztaccíhuatl, and Colima.

5. Coastlines: Mexico has extensive coastlines along the Pacific Ocean to the west and the Gulf of Mexico and the Caribbean Sea to the east. It has approximately 9,330 kilometres (5,800 miles) of coastline, offering a diverse range of beautiful beaches and coastal landscapes.

6. Rivers: Mexico has several major rivers that play a crucial role in the country’s geography. The longest river is the Rio Grande, forming part of the border between Mexico and the United States. Other important rivers include the Colorado, Grijalva-Usumacinta, and Lerma-Santiago.

7. Climate: The climate in Mexico varies depending on the region. It experiences a range of climates, including tropical, desert, Mediterranean, and highland climates. Coastal areas are generally warm and humid, while inland areas experience more variation in temperature and precipitation.

8. Biodiversity: Mexico is known for its rich biodiversity. It is one of the world’s megadiverse countries, harbouring a wide array of plant and animal species. Mexico is home to diverse ecosystems, including tropical rainforests, deserts, mangroves, coral reefs, and cloud forests.

9. Natural Hazards: Mexico is prone to natural hazards such as earthquakes, volcanic eruptions, hurricanes, and tropical storms. The country sits at the intersection of several tectonic plates, resulting in frequent seismic activity.

10. Natural Wonders: Mexico boasts several natural wonders, including the Copper Canyon (Barrancas del Cobre), a network of canyons deeper than the Grand Canyon, and the Sian Ka’an Biosphere Reserve, a UNESCO World Heritage Site known for its diverse ecosystems and Mayan ruins.

The geography of Mexico is incredibly diverse, offering a blend of stunning landscapes, unique ecosystems, and geological wonders that make it a fascinating country to explore.

Tourism in Mexico

The tourism industry in Mexico is a significant contributor to the country’s economy and a major source of revenue. Here is an overview of the tourism industry in Mexico:

1. Importance to the Economy: Tourism plays a crucial role in Mexico’s economy, contributing to job creation, foreign exchange earnings, and economic development. It is one of the top sectors driving economic growth in the country.

2. Visitor Arrivals: Mexico is a popular tourist destination, attracting millions of visitors each year. In 2019, before the COVID-19 pandemic, Mexico welcomed over 45 million international tourists, making it one of the most visited countries in the world.

3. Diverse Attractions: Mexico offers a wide range of tourist attractions, including historical sites, cultural heritage, beautiful beaches, natural landscapes, archaeological ruins, vibrant cities, and culinary experiences. Popular destinations include Cancún and the Riviera Maya, Mexico City, Tulum, Playa del Carmen, Puerto Vallarta, Los Cabos, and many others.

4. Beach and Sun Tourism: Mexico’s pristine beaches along the Caribbean Sea and the Pacific Ocean are a major draw for tourists. Coastal destinations such as Cancún, Playa del Carmen, Puerto Vallarta, Acapulco, and Cabo San Lucas are renowned for their stunning beaches, crystal-clear waters, water sports, and luxury resorts.

5. Cultural and Historical Tourism: Mexico has a rich cultural heritage and a deep history. Visitors are attracted to archaeological sites like Chichen Itza, Teotihuacan, Palenque, Tulum, and Monte Alban. Colonial cities such as Mexico City, Oaxaca, Guanajuato, and San Miguel de Allende offer historical landmarks, charming architecture, and vibrant cultural traditions.

6. Nature and Ecotourism: Mexico’s diverse geography provides opportunities for nature and ecotourism. From exploring the biosphere reserves of Sian Ka’an and Calakmul to visiting the Copper Canyon, whale watching in Baja California, or swimming in cenotes (natural sinkholes), visitors can experience Mexico’s unique ecosystems and natural wonders.

7. Gastronomic Tourism: Mexican cuisine is renowned globally, and culinary tourism is growing in popularity. Visitors can indulge in a variety of traditional dishes, street food, and regional specialties. Mexican food, including tacos, tamales, mole, and ceviche, is a significant attraction for food enthusiasts.

8. Sustainable and Adventure Tourism: Mexico promotes sustainable tourism practices and offers various adventure tourism opportunities. Activities like snorkelling, scuba diving, hiking, zip-lining, cave exploration, and bird watching are popular among adventure seekers.

9. Cruise Tourism: Mexico is a prominent destination for cruise ships, particularly in the Caribbean Sea and the Pacific coast. Ports such as Cozumel, Puerto Vallarta, Cabo San Lucas, and Ensenada receive numerous cruise ship visitors each year.

10. Tourism Infrastructure: Mexico has a well-developed tourism infrastructure, including a range of accommodation options, transportation networks, restaurants, and tourist services. The country has a mix of luxury resorts, all-inclusive hotels, budget accommodations, and boutique properties to cater to various traveller preferences.

The Mexican government actively promotes tourism and invests in infrastructure development, marketing campaigns, and the preservation of cultural and natural attractions. The country’s diverse offerings, warm hospitality, and accessibility make it a popular destination for tourists from around the world.

Statistics about tourism in Mexico

Here are some statistics about tourism in Mexico that emphasise the importance of the industry:

1. In 2019, Mexico welcomed a record-breaking 45 million international tourists, making it one of the most visited countries in the world.

2. Tourism contributes significantly to Mexico’s economy, accounting for approximately 8.7% of the country’s GDP in 2019.

3. The tourism industry in Mexico generated over $24 billion in revenue from international tourists in 2019.

4. The United States is the largest source market for tourists visiting Mexico, with approximately 24 million Americans travelling to Mexico in 2019.

5. Mexico is a popular destination for cruise tourism, with more than 27 million cruise passengers visiting Mexican ports in 2019.

6. Beach destinations like Cancún and the Riviera Maya are among the most visited in Mexico, attracting millions of tourists each year.

7. Mexico City, the country’s capital, is a vibrant cultural and historical destination that received over 14 million domestic and international tourists in 2019.

8. Archaeological sites like Chichen Itza, located in the Yucatan Peninsula, and Teotihuacan, near Mexico City, are major tourist attractions, drawing visitors interested in ancient civilizations.

9. Mexico has a diverse range of natural attractions, including biosphere reserves, national parks, and stunning coastlines, which contribute to its popularity as an ecotourism destination.

10. The tourism industry in Mexico supports millions of jobs, employing over 4.3 million people directly in the sector in 2019.

Please note that these statistics are based on data prior to the COVID-19 pandemic, and the tourism industry has been significantly impacted since then.

Mexico is home to numerous popular tourist attractions, offering a wide range of cultural, historical, natural, and architectural wonders. Here are some of the most popular tourist attractions in Mexico:

1. Chichen Itza: Located in the Yucatan Peninsula, Chichen Itza is a UNESCO World Heritage site and one of the New Seven Wonders of the World. The ancient Mayan city features the iconic pyramid known as El Castillo (or Temple of Kukulcan) and is renowned for its intricate architecture and astronomical significance.

2. Tulum: Situated along the Caribbean coast, Tulum is known for its well-preserved Mayan ruins overlooking turquoise waters. The archaeological site offers a unique blend of history and natural beauty, with a picturesque beach nearby.

3. Palenque: Nestled in the lush jungles of Chiapas, Palenque is another remarkable Mayan archaeological site. It showcases elaborate temples, royal tombs, and intricate stone carvings, all surrounded by dense tropical vegetation.

4. Teotihuacan: Located just outside of Mexico City, Teotihuacan is an ancient city that flourished between the 1st and 7th centuries AD. The site features impressive pyramids, including the Pyramid of the Sun and the Pyramid of the Moon, along with well-preserved murals and an Avenue of the Dead.

5. Cancún and the Riviera Maya: Known for their stunning beaches and crystal-clear waters, Cancún and the Riviera Maya are popular tourist destinations. Visitors can enjoy water sports, explore the underwater world of the Mesoamerican Barrier Reef, visit eco-parks, and immerse themselves in the region’s vibrant nightlife.

6. Mexico City: The country’s capital is a vibrant metropolis with a rich cultural heritage. Must-visit attractions include the historic centre with the Zocalo Square, the magnificent National Palace, the Frida Kahlo Museum, the ancient Templo Mayor, and the impressive Chapultepec Park.

7. Cozumel: Located off the Yucatan Peninsula, Cozumel is a renowned destination for diving and snorkelling. Its pristine coral reefs, clear waters, and diverse marine life attract diving enthusiasts from around the world.

8. Guanajuato: This colonial city in central Mexico is famous for its colourful architecture, winding alleys, and underground tunnels. Its historic centre is a UNESCO World Heritage site and offers attractions such as the stunning Teatro Juarez and the iconic Callejón del Beso (Alley of the Kiss).

9. Oaxaca: Known for its rich indigenous culture, Oaxaca is a city with a charming colonial atmosphere. The city’s historic centre, with its beautiful churches, vibrant markets, and delicious cuisine, is a UNESCO World Heritage site.

10. Copper Canyon (Barrancas del Cobre): Located in the state of Chihuahua, the Copper Canyon is a vast network of canyons deeper and larger than the Grand Canyon. It offers breathtaking landscapes, scenic train rides, hiking opportunities, and a chance to immerse oneself in the culture of the indigenous Tarahumara people.

These attractions represent just a fraction of the diverse and captivating destinations that Mexico has to offer. Each region of the country has its own unique attractions and hidden gems waiting to be explored.

Mexico offers a wide range of tourism experiences to cater to different interests and preferences. Here are some of the most popular types of tourism in Mexico:

1. Sun and Beach Tourism: Mexico’s stunning coastlines along the Caribbean Sea and the Pacific Ocean make it a popular destination for sun and beach tourism. Destinations such as Cancún, Playa del Carmen, Tulum, Acapulco, Puerto Vallarta, and Los Cabos offer beautiful beaches, water sports, luxury resorts, and a vibrant beach party scene.

2. Cultural and Historical Tourism: Mexico’s rich history and cultural heritage attract tourists interested in exploring archaeological sites, colonial cities, and indigenous traditions. Destinations like Mexico City, Oaxaca, Guanajuato, Puebla, and Merida offer a wealth of historical landmarks, museums, art galleries, traditional festivals, and culinary experiences.

3. Adventure Tourism: With its diverse geography, Mexico offers numerous opportunities for adventure tourism. Activities such as hiking, trekking, zip-lining, horseback riding, mountain biking, rock climbing, and cave exploration can be enjoyed in various locations, including Copper Canyon, Veracruz, Chiapas, Baja California, and the Yucatan Peninsula.

4. Ecotourism and Nature Tourism: Mexico boasts an abundance of natural wonders and diverse ecosystems. Travellers can explore biosphere reserves, national parks, and protected areas, including Sian Ka’an Biosphere Reserve, Sumidero Canyon, Marietas Islands, and Huatulco National Park. Wildlife spotting, birdwatching, whale watching, and exploring natural landmarks like cenotes (natural sinkholes) are popular activities.

5. Gastronomic Tourism: Mexican cuisine is internationally renowned, and gastronomic tourism is a growing trend. Exploring regional specialties, street food, local markets, and traditional cooking techniques is a fantastic way to experience the country’s culinary traditions. Oaxaca, Puebla, Mexico City, and Yucatan are notable destinations for food enthusiasts.

6. Wellness and Spa Tourism: Mexico is home to numerous wellness retreats, spa resorts, and natural hot springs. Places like Tulum, Riviera Maya, and Baja California offer opportunities for relaxation, yoga retreats, holistic therapies, and rejuvenating spa treatments.

7. Wildlife and Marine Tourism: Mexico’s diverse marine life and natural habitats provide opportunities for wildlife and marine tourism. Snorkelling and scuba diving in places like Cozumel, Cabo Pulmo, and the Socorro Islands allow visitors to explore vibrant coral reefs, swim with whale sharks, sea turtles, and other marine species.

8. Cultural Immersion and Indigenous Tourism: Mexico’s indigenous cultures, such as the Maya, Zapotec, Mixtec, and Tarahumara, offer unique cultural experiences. Travellers can visit indigenous communities, learn about traditional crafts, participate in rituals and ceremonies, and gain insights into ancient traditions and customs.

9. Agritourism and Wine Tourism: Mexico has a thriving wine industry, particularly in regions like Baja California. Wine enthusiasts can visit vineyards, participate in wine tours and tastings, and enjoy farm-to-table experiences in agricultural regions like Valle de Guadalupe.

10. Volunteering and Community-Based Tourism: Many travellers are interested in giving back and engaging in community-based tourism initiatives. Volunteering opportunities, homestays, and cultural exchange programs allow visitors to contribute to local communities while learning about Mexican culture and traditions.

These popular types of tourism in Mexico offer a diverse range of experiences that showcase the country’s natural beauty, rich cultural heritage, and warm hospitality.

Tourism plays a significant role in Mexico’s economy, generating substantial economic impacts. Here are some key economic impacts of tourism in Mexico:

1. Contribution to GDP: Tourism is a vital sector in Mexico, contributing significantly to the country’s GDP. In 2019, tourism accounted for approximately 8.7% of Mexico’s GDP.

2. Employment Generation: The tourism industry in Mexico is a major source of employment. It supports millions of jobs across various sectors, including accommodation, food and beverage services, transportation, entertainment, and retail. In 2019, tourism directly employed over 4.3 million people in Mexico.

3. Foreign Exchange Earnings: Tourism brings in valuable foreign exchange earnings to Mexico. International visitors spend money on accommodations, meals, transportation, shopping, and attractions, contributing to the country’s balance of payments. In 2019, Mexico earned over $24 billion in revenue from international tourists.

4. Regional Development: Tourism plays a vital role in the development of various regions in Mexico. Popular tourist destinations often experience significant infrastructure improvements, including the construction of hotels, resorts, airports, and transportation networks. This development helps boost local economies, create jobs, and enhance the overall quality of life for residents.

5. Small and Medium Enterprises (SMEs): Tourism provides opportunities for small and medium-sized enterprises in Mexico. Many businesses, such as hotels, restaurants, tour operators, handicraft sellers, and transportation services, benefit from tourist spending, contributing to local entrepreneurship and economic growth.

6. Multiplier Effect: The economic impact of tourism in Mexico extends beyond the tourism sector itself. Tourist spending ripples through the economy, creating a multiplier effect. It stimulates demand for goods and services in various sectors, including agriculture, manufacturing, construction, and retail, generating additional income and employment opportunities.

7. Investment and Infrastructure: The growth of tourism in Mexico attracts both domestic and foreign investments. Investors recognize the potential for returns in the tourism sector and contribute to the development of new tourism infrastructure, including hotels, resorts, entertainment venues, and transportation facilities.

8. Tax Revenues: Tourism generates substantial tax revenues for the Mexican government. Taxes levied on tourist-related activities, such as accommodations, transportation, and sales, contribute to public finances and can be used for infrastructure development, social programs, and public services.

9. Economic Diversification: Tourism in Mexico contributes to economic diversification, reducing dependence on specific industries. It provides an alternative revenue stream, particularly in regions where other sectors may be less developed or vulnerable to economic fluctuations.

10. Rural and Coastal Development: Tourism in Mexico helps promote development in rural and coastal areas of Mexico. These regions often possess natural and cultural attractions that draw tourists seeking unique experiences. Tourism development in these areas can help combat rural migration, preserve traditional practices, and support sustainable livelihoods for local communities.

Tourism in Mexico has various social impacts on both the local communities and the visitors. Here are some key social impacts of tourism in Mexico:

1. Cultural Exchange and Understanding: Tourism in Mexico provides opportunities for cultural exchange and interaction between tourists and local communities. Visitors can learn about Mexico’s rich cultural heritage, traditions, and customs, while locals have the chance to share their culture and stories. This exchange promotes cross-cultural understanding and appreciation.

2. Preservation of Cultural Heritage: Tourism in Mexico often contributes to the preservation and promotion of Mexico’s cultural heritage. Historical sites, archaeological ruins, traditional festivals, and handicrafts gain recognition and support through tourism. This helps raise awareness about the importance of preserving cultural assets and stimulates efforts to protect and conserve them for future generations.

3. Revitalization of Local Traditions: In many destinations, tourism in Mexico plays a role in reviving and sustaining local traditions and practices. Cultural activities, performances, traditional music, dance, and craftsmanship are showcased to tourists, providing an incentive for local communities to preserve their cultural identity and transmit traditional knowledge to younger generations.

4. Community Development: Tourism in Mexico can have positive impacts on the socio-economic development of local communities. It creates opportunities for income generation, employment, and entrepreneurship. Local residents can participate in tourism-related businesses, such as homestays, tour guiding, handicraft production, and culinary experiences, enhancing their economic well-being and quality of life.

5. Empowerment of Women and Marginalised Groups: Tourism in Mexico often offers opportunities for women and marginalised groups to engage in income-generating activities and become economically independent. Women’s cooperatives, artisan collectives, and community-based tourism initiatives empower these groups by providing them with skills, training, and economic benefits.

6. Infrastructure Development: Tourism development can lead to the improvement of infrastructure and public services in local communities. Upgrades in transportation networks, roads, utilities, healthcare facilities, and educational institutions are often initiated to cater to the needs of tourists and enhance the quality of life for residents.

7. Environmental Awareness and Conservation: Tourism in Mexico can promote environmental awareness and conservation efforts. Protected areas, national parks, and natural reserves in Mexico often rely on tourism revenues to fund conservation initiatives and preserve fragile ecosystems. Visitors can learn about environmental conservation and sustainable practices, encouraging responsible tourism behaviour.

8. Enhanced Cultural Pride: The presence of tourists and their interest in local culture and traditions can foster a sense of pride and appreciation among the local population. This can strengthen cultural identity and encourage the transmission of cultural heritage from one generation to the next.

9. Social Cohesion and Tolerance: Tourism in Mexico can contribute to social cohesion and tolerance by bringing people from different backgrounds together. Through interactions with visitors, locals gain exposure to different cultures, languages, and perspectives, promoting understanding, acceptance, and respect for diversity.

10. Community Well-being: Tourism in Mexico can have positive impacts on community well-being by providing access to improved services, infrastructure, and amenities. It can contribute to the development of community facilities, such as parks, recreational spaces, and cultural centres, enhancing the overall quality of life for residents.

While tourism in Mexico brings many social benefits, it is important to manage its impacts to ensure the well-being and integrity of local communities. Sustainable tourism practices and responsible visitor behaviour are crucial in maximising the positive social impacts and minimising any negative effects on local cultures and communities.

Tourism can have both positive and negative environmental impacts in Mexico. While tourism in Mexico provides economic benefits and supports conservation efforts, it can also contribute to environmental degradation if not managed sustainably. Here are some key environmental impacts of tourism in Mexico:

1. Biodiversity Conservation: Mexico is known for its rich biodiversity, including diverse ecosystems, flora, and fauna. Tourism can contribute to biodiversity conservation by supporting protected areas, national parks, and wildlife reserves. Revenue generated from tourism activities often funds conservation efforts, habitat restoration, and species protection.

2. Habitat Degradation: Unsustainable tourism practices, such as uncontrolled development, infrastructure construction, and overcrowding, can lead to habitat degradation. Coastal areas, fragile ecosystems, and natural landscapes may suffer from habitat loss, pollution, erosion, and disturbance caused by tourism activities.

3. Water Consumption and Pollution: Tourism in Mexico, particularly in coastal regions, can put pressure on water resources. High water consumption by hotels, resorts, and golf courses, as well as increased waste and pollution from tourism-related activities, can strain local water supplies and contribute to water pollution if proper waste management and conservation measures are not in place.

4. Waste Generation and Management: Tourism in Mexico generates significant amounts of waste, including plastic bottles, food packaging, and other single-use items. Inadequate waste management infrastructure and practices can result in increased littering, pollution of natural environments, and negative impacts on wildlife and marine ecosystems. Encouraging responsible tourism behaviour and implementing proper waste management systems are crucial to mitigate these impacts.

5. Carbon Footprint and Climate Change: Tourism in Mexico contributes to greenhouse gas emissions, mainly through transportation, accommodation, and energy consumption. Increased air travel, energy-intensive hotel operations, and transportation within destinations contribute to the carbon footprint of tourism. Climate change can have long-term effects on natural environments, including melting glaciers, coral bleaching, and altered weather patterns, which can impact ecosystems and biodiversity.

6. Natural Resource Depletion: Unsustainable tourism practices can put pressure on natural resources, such as water, energy, and land. Overuse of resources, including deforestation for hotel construction and excessive water extraction for tourist activities, can lead to resource depletion, land degradation, and loss of natural habitats.

7. Marine and Coastal Impacts: Coastal tourism in Mexico can have significant impacts on marine ecosystems. Activities like snorkelling, diving, and boat tours can damage coral reefs and disturb marine life if not conducted responsibly. Pollution from cruise ships, recreational watercraft, and coastal development can harm marine habitats and contribute to water pollution.

8. Air and Noise Pollution: Increased tourism activities, including air travel, road transportation, and concentrated tourist areas, can contribute to air and noise pollution. Emissions from vehicles and aeroplanes, as well as noise from tourism infrastructure and recreational activities, can have negative effects on air quality, local ecosystems, and the well-being of residents and wildlife.

9. Cultural Heritage Conservation: Tourism in Mexico can put pressure on cultural heritage sites, such as archaeological ruins and historical landmarks. Increased visitor numbers and inadequate management can lead to physical degradation, erosion, and wear and tear on cultural sites if not properly regulated and maintained.

10. Sustainable Practices and Mitigation: Recognizing the environmental impacts of tourism, Mexico has been implementing sustainable practices and regulations to minimise negative effects. This includes promoting eco-friendly tourism initiatives, encouraging responsible visitor behaviour, supporting conservation projects, and adopting sustainable development practices in tourism-related infrastructure and operations.

Managing the environmental impacts of tourism in Mexico requires a comprehensive approach that balances economic development with environmental conservation and sustainable practices. By promoting responsible tourism, investing in eco-friendly infrastructure, supporting local conservation efforts, and raising awareness among visitors, Mexico can strive for a more sustainable tourism industry that protects its natural and cultural heritage for future generations.

Mexico has various regions with different levels of crime and safety, and it is important to exercise caution and be aware of potential risks when travelling to Mexico. While many tourists visit Mexico without experiencing any issues, it is crucial to stay informed and take necessary precautions. Here are some key points regarding crime and safety in Mexico:

1. Crime Hotspots: Certain areas in Mexico, particularly along the northern border and in some major cities, have higher crime rates and are known for drug-related violence and organised crime activities. It is important to research and stay updated on travel advisories and avoid areas with known safety concerns.

2. Tourist Areas: Popular tourist destinations in Mexico, such as Cancun, Playa del Carmen, Tulum, Puerto Vallarta, and Los Cabos, generally have lower crime rates compared to other regions. These areas have a significant presence of security forces and focus on ensuring the safety of tourists.

3. Street Crime: Petty crimes, such as pickpocketing, bag snatching, and theft, can occur in crowded tourist areas, public transportation, and markets. It is advisable to be vigilant, keep personal belongings secure, and avoid displaying signs of wealth or carrying valuable items openly.

4. Scams and Fraud: Tourists may encounter scams and fraud, including overcharging for goods and services, fake tour operators, or timeshare scams. It is important to research and use reputable companies, negotiate prices in advance, and be cautious with personal and financial information.

5. Transportation Safety: When using taxis or public transportation, it is recommended to use licensed and authorised services. Prearranged transportation or reputable taxi services from designated stands or hotels are generally safer options. Using official transportation for airport transfers is advisable.

6. Drug-related Violence: Drug-related violence is a concern in certain areas of Mexico, primarily related to conflicts between drug cartels and law enforcement. Travellers should avoid areas with known drug-related violence and stay informed about any security concerns through official travel advisories.

7. Travel Advisories: It is essential to stay informed about travel advisories issued by your country’s government or embassy regarding safety and security in Mexico. These advisories provide up-to-date information on specific regions or areas to avoid, potential risks, and safety recommendations.

8. Safe Practices: Adhering to basic safety practices can significantly reduce the risk of becoming a target for crime. This includes staying in well-lit areas, avoiding excessive alcohol consumption, not accepting drinks from strangers, and using reputable accommodation options.

9. Emergency Contacts: Familiarise yourself with emergency contact information, including the local police, ambulance services, and your embassy or consulate. Keep copies of important documents like passports and identification in a safe place, and consider sharing your travel itinerary with someone you trust.

10. Local Knowledge and Guidance: Engaging with locals or hiring certified tour guides can provide valuable insights and assistance in navigating unfamiliar areas. Locals often have knowledge of safe areas and can offer guidance on local customs and potential risks.

It is important to note that while there are safety concerns in certain areas of Mexico, millions of tourists visit the country each year without incident. By staying informed, using common sense, and taking necessary precautions, visitors can enjoy a safe and memorable experience in Mexico.

Now that we know a bit more about tourism in Mexico, lets answer some of the most common questions on this topic:

1. Is Mexico safe for tourists?

   Mexico is generally safe for tourists, but it is important to exercise caution and be aware of potential risks. It is advisable to research your destination, stay informed about travel advisories, and take necessary precautions to ensure a safe trip.

2. Do I need a visa to visit Mexico?

   The visa requirements for Mexico vary depending on your nationality. Many countries, including the United States, Canada, the European Union, Australia, and Japan, do not require a visa for tourist visits of up to 180 days. However, it is always best to check the specific visa requirements based on your nationality before travelling.

3. What is the best time to visit Mexico?

   Mexico has a diverse climate, so the best time to visit depends on the region you plan to explore. Generally, the dry season from November to April is considered the best time to visit as the weather is pleasant. However, certain areas, such as coastal regions, may experience more tourists during peak travel seasons.

4. What are some must-visit destinations in Mexico?

   Mexico offers a wide range of must-visit destinations. Some popular ones include Mexico City, Cancun, Playa del Carmen, Tulum, Oaxaca, Guanajuato, Puerto Vallarta, and Los Cabos. Each destination has its unique attractions, such as ancient ruins, beautiful beaches, vibrant culture, and delicious cuisine.

5. What are the must-try Mexican dishes?

   Mexican cuisine is diverse and flavorful. Some must-try dishes include tacos, enchiladas, tamales, mole, ceviche, guacamole, chiles rellenos, and fresh seafood dishes. Don’t forget to try regional specialties like Yucatecan cuisine, Oaxacan mole, and street food delicacies.

6. Can I drink tap water in Mexico?

   It is generally not recommended to drink tap water in Mexico. It is safer to drink bottled or filtered water to avoid the risk of stomach issues. Many hotels and restaurants provide purified water, and bottled water is readily available.

7. What are the popular outdoor activities in Mexico?

   Mexico offers a range of outdoor activities for adventure enthusiasts. Some popular activities include snorkelling or diving in the cenotes (natural sinkholes), exploring Mayan ruins, hiking in national parks like Copper Canyon or Sierra Gorda, and enjoying water sports like surfing, paddleboarding, or kayaking.

8. Are there any cultural festivals or events in Mexico?

   Mexico is known for its vibrant culture and numerous festivals throughout the year. Some popular festivals include Dia de los Muertos (Day of the Dead), Semana Santa (Holy Week), Guelaguetza in Oaxaca, and the Day of the Virgin of Guadalupe celebrations in December. These events showcase traditional music, dance, food, and religious customs.

9. Can I use U.S. dollars in Mexico?

   While U.S. dollars are widely accepted in tourist areas, it is recommended to have some Mexican pesos for small purchases and to have local currency for transactions in non-touristy areas. It is advisable to exchange currency at banks or authorised exchange offices for better rates.

10. How should I respect Mexican culture and customs?

   To respect Mexican culture, it is important to learn about local customs and traditions. Show respect in religious sites, dress modestly when visiting churches, learn basic Spanish phrases, and be mindful of local customs and traditions. Additionally, practise responsible tourism by supporting local businesses and being conscious of the environment.

As you can see, tourism in Mexico is big business! However, there are many aspects that require careful and strategic management to ensure sustainable principles are practiced.

If you enjoyed this article about tourism in Mexico, I am sure you will love these too:

• 25 fascinating facts about the deserts in Mexico
• 35 amazing things Mexico is known for
• 50 Fascinating Landmarks in Mexico (with photos)
• How do game conservation laws affect hunters?
• Anatomy of a volcano made SIMPLE

Liked this article? Click to share!

UN Tourism | Bringing the world closer

Share this content.

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

The Vision for a Responsible Recovery of Tourism in Mexico and Latin America

Transforming Vision Into Action - On the Ground

16 February 2022

Has the pandemic changed the paradigms in the tourism sector in Mexico and Latin America? This question has arisen in forums, meetings, analyses and the day-to-day operations of the sector since the COVID-19 pandemic began. This article aims to share a collective response based on the experiences of tourism leaders from the public, private and social sectors in Mexico and Latin America. The first question on the subject was: how can we know if something has changed? The authors of this article found the ideal framework to investigate this in the document: One Planet Vision for the Responsible Recovery of the Tourism Sector , published by the World Tourism Organization (UNWTO) on 5 June 2020, precisely in the context of the celebration of World Environment Day.

The next step was how to show that there really have been paradigm shifts. Seizing the opportunity represented by the fourth edition of the Sustainable & Social Tourism Summit in September 2020 (hereinafter, "the Summit"), the most important sustainable and social tourism event in Ibero-America, which is held yearly in Mexico, the organizations La Mano del Mono and Sustentur co-facilitated a virtual meeting in which local and national tourism leaders from Mexico and Latin America participated.

Taking as a reference the framework of responsible recovery for the planet, people and prosperity, the main challenges, achievements and concrete experiences worth making visible were shared through interviews, surveys and case studies.

In this process, it became evident that there had been a profound change in the paradigm of the sector: “In 2019 it was thought that we needed prosperous tourism to encourage healthy people to take care of the planet; however, the pandemic has taught us that what we really need is a healthy planet for healthy people to build prosperous tourism.”

This paradigm shift, which is becoming increasingly consolidated globally and also in Mexico and Latin America, inspired us to move from vision to action and ask the global leaders who attended the Summit basic questions to understand where they were focusing efforts for the responsible recovery of tourism, or where the main challenges to achieve such recovery were perceived.

Clearly at that time, biosafety concerns were on the sector's agenda as a priority (and continue to be so today), and many efforts were focused on it. The main gaps were also evident, such as climate action, the integration of biodiversity and creating circular economies in the sector; however, actions tending to generate a change in the models and in the way of doing tourism were already noticeable: an intention on the part of public, private and social actors in Mexico and Latin America to collaborate together; a sense of responsibility to recover from the crisis but with a new perspective, and concern regarding the steps to achieve it.

Analysing this reality, and with a view to generating a useful document out of the Summit with clear steps, both organizations, together with nearly 80 institutions and specialists, co-created the Vision for a responsible recovery of tourism in Mexico and Latin America , a reference framework collectively adapted to the reality of the region that invites us to create possibilities for tourism to contribute to improving the conditions for the life of people and the planet

The summary, with the Decalogue for the Responsible Recovery of Sustainable Tourism in Mexico and Latin America , provides decision makers in the tourism sector with ten lines of action , but also some references on how to make building back better in the tourism sector a reality.

It invites the entire value chain of the sector including governments, companies, civil society, communities, universities and international cooperation to re-think, re-signify and re-design the paradigms of tourism activity in Mexico and Latin America.

Reimagining tourism, measuring differently, having a long-term vision, solving challenges collectively, diversifying, and regenerating are some of these ideas that leaders are invited to explore and apply.

During the recently completed fifth edition of the Sustainable & Social Tourism Summit in 2021, and a year after having generated this process of reflection, it is clear that this Decalogue is more present than ever in the face of the reality of 2022.

We believe (and we are committed to doing so) that in the near future, we will be able to document these recommendations as success stories, and demonstrate that we can achieve tourism and a region that are resilient, sustainable, equitable, fair and, above all, very healthy for the recovery of planet, people and prosperity.

This article was written and shared by Sustentur and La Mano del Mono. Sustentur, is a leading consulting firm that seeks to transform the way in which companies, destinations, communities and governments develop and manage tourism in Mexico and Latin America, always based on sustainability and is a co-founder of the Sustainable and Social Tourism Summit. www.sustentur.com.mx La Mano del Mono facilitates alliances so that tourism can contribute to the conservation of natural areas and the well-being of communities in Latin America and facilitates the collective construction of tools for the sector during the Social and Sustainable Tourism Summit. Its website is www.lamanodelmono.org

Winter is here! Check out the winter wonderlands at these 5 amazing winter destinations in Montana

• Travel Destinations

How Is Tourism Important To The Mexican Economy

Published: December 12, 2023

Modified: December 28, 2023

by Georgette Bell

• Plan Your Trip
• Travel Guide

Introduction

Mexico, with its rich history, vibrant culture, and stunning landscapes, has become one of the most popular tourist destinations in the world. From ancient Mayan ruins to vibrant colonial cities, pristine beaches to bustling markets, Mexico offers a diverse range of attractions that appeal to travelers from all over the globe.

But beyond its allure as a tourist destination, tourism plays a vital role in the Mexican economy. As one of the largest contributors to the country’s GDP, tourism has a significant impact on various sectors, including employment, infrastructure development, and cultural preservation.

This article delves into the importance of tourism to the Mexican economy, exploring the economic benefits, employment opportunities, foreign exchange earnings, and overall contribution to the Gross Domestic Product (GDP). It also examines the challenges and risks associated with the tourism sector and the government’s initiatives to promote and sustain this vital industry.

So, let’s embark on a journey to discover how tourism drives the Mexican economy and why it is an integral part of Mexico’s growth and development.

Historical Overview of the Mexican Economy

The Mexican economy has a rich and complex history, shaped by various factors such as colonization, industrialization, and globalization. Prior to the arrival of Spanish conquistadors in the 16th century, Mexico was inhabited by advanced indigenous civilizations, including the Aztecs and Mayans. These societies had well-developed agricultural systems and traded valuable goods such as gold, silver, and jade.

With the arrival of the Spanish, Mexico became a colony and its economy was heavily influenced by the demands of the Spanish Empire. The extraction of resources, particularly silver, became the foundation of the Mexican economy during this period. This economic model continued until Mexico gained independence in the early 19th century.

As an independent nation, Mexico faced significant political instability and economic challenges. However, the late 19th and early 20th centuries saw the emergence of industries such as textiles, mining, and oil production, which laid the groundwork for industrialization and modernization. The implementation of economic reforms and the establishment of key institutions, such as the National Bank of Mexico, further propelled economic growth.

Despite periods of economic turbulence, Mexico experienced steady economic growth during the latter half of the 20th century. The country adopted a policy of import substitution industrialization, aiming to decrease reliance on foreign imports and promote domestic industrial production. This period also saw the expansion of the tourism industry, as Mexico’s natural beauty and cultural heritage attracted increasing numbers of visitors.

In recent decades, Mexico has undergone various economic reforms, including the signing of free trade agreements and opening up markets to foreign investment. These reforms have helped position Mexico as one of the world’s largest exporters, particularly in manufacturing industries such as automobiles, electronics, and aerospace.

Furthermore, the Mexican economy has diversified to include a strong services sector, with tourism playing a significant role in generating revenue and employment opportunities. The government has recognized tourism as a strategic sector for economic development and has implemented initiatives to promote Mexico as a premier tourist destination.

In the next sections, we will delve into the specific details of the Mexican tourism industry and its importance to the overall economy.

Overview of the Mexican Tourism Industry

The Mexican tourism industry has experienced remarkable growth over the years, establishing itself as one of the leading tourist destinations worldwide. With its diverse array of attractions, ranging from ancient archaeological sites to modern beach resorts, Mexico offers something for every type of traveler.

Beaches are undoubtedly one of Mexico’s greatest draws, attracting millions of tourists each year. Destinations like Cancun, Playa del Carmen, and Tulum on the Yucatan Peninsula boast pristine white sands, crystal-clear turquoise waters, and luxurious beachfront resorts. These areas offer activities such as snorkeling, scuba diving, and exploring the world’s second-largest barrier reef, providing an unforgettable tropical paradise experience.

However, Mexico goes beyond just beach resorts. The country is home to numerous UNESCO World Heritage sites, including the ancient cities of Chichen Itza, Teotihuacan, and Palenque. These archaeological wonders showcase the rich history and architectural brilliance of the ancient civilizations that once thrived in Mexico.

In addition to its historical sites, Mexico’s vibrant cities charm visitors with their colorful colonial architecture, lively markets, and delectable cuisine. Cities like Mexico City, Guadalajara, and Oaxaca offer a mix of cultural experiences, showcasing traditional arts, music, and gastronomy.

Nature enthusiasts are also drawn to Mexico’s diverse ecosystems. The country boasts stunning natural wonders, such as Copper Canyon, a network of canyons larger and deeper than the Grand Canyon, and the Monarch Butterfly Biosphere Reserve, where millions of butterflies migrate each year.

Moreover, the Mexican tourism industry caters to various niches, including adventure tourism, eco-tourism, and medical tourism. Activities such as zip-lining through the jungle, exploring cenotes (natural sinkholes), or receiving medical treatments at state-of-the-art facilities are all part of the diverse range of experiences available in Mexico.

Overall, the tourism industry in Mexico has flourished due to the country’s geographical, cultural, and historical offerings. With a steady influx of visitors from around the globe, the Mexican economy has benefited significantly from the revenue generated by tourism. In the following sections, we will explore the economic importance of tourism in Mexico in greater detail.

Importance of Tourism to the Mexican Economy

Tourism plays a crucial role in driving the Mexican economy, contributing significantly to various sectors and generating substantial revenue. The importance of tourism can be seen through its economic benefits, employment opportunities, foreign exchange earnings, and overall contribution to the Gross Domestic Product (GDP).

One of the key economic benefits of tourism in Mexico is the substantial revenue it generates. The money spent by tourists on accommodations, dining, transportation, shopping, and activities directly stimulates local businesses and contributes to the overall economic growth of the country. This infusion of funds into the economy helps support small and medium-sized enterprises, fosters entrepreneurship, and boosts consumer spending.

Furthermore, tourism in Mexico creates extensive employment opportunities. The industry directly employs a significant number of people in sectors such as hospitality, transportation, tour operators, and attractions. Additionally, the ripple effect of tourism extends beyond the direct employees, as it stimulates job creation in related industries such as agriculture, handicrafts, and entertainment. The employment generated by tourism provides income and livelihoods for individuals and their families, contributing to poverty reduction and social well-being.

Foreign exchange earnings from tourism are a significant source of revenue for Mexico. With millions of international visitors spending money in the country, tourism contributes substantially to the balance of payments. The revenue earned from foreign tourists helps stabilize the economy, contributes to the maintenance of a favorable exchange rate, and provides the necessary foreign currency to finance imports and external obligations.

In terms of its contribution to the GDP, tourism has consistently played a vital role. The World Travel and Tourism Council reported that in 2019, the direct contribution of travel and tourism to Mexico’s GDP was 8.7%. This figure takes into account the direct spending by tourists as well as the investment in the tourism sector, such as infrastructure development and marketing campaigns. The total contribution, including indirect and induced impacts, is even more substantial, making tourism a cornerstone of the Mexican economy.

Moreover, tourism stimulates infrastructure development and investment. The growth of the tourism industry necessitates the construction of new hotels, resorts, airports, roads, and other tourism-related infrastructure. These developments not only enhance the visitor experience but also benefit the local population. Improved infrastructure attracts further investment, creates jobs, and drives economic development in the surrounding communities.

Lastly, tourism plays a vital role in cultural preservation and promotion. Mexico’s cultural heritage, including its traditions, festivals, cuisine, and arts and crafts, is an integral part of its appeal to tourists. Through tourism, Mexican cultural traditions are promoted and preserved, and artisans and performers have the opportunity to showcase and sell their crafts and talents. This contributes to the revitalization and continuation of cultural practices, ensuring their perpetuation for future generations.

Overall, the importance of tourism to the Mexican economy cannot be overstated. With its ability to generate revenue, create employment, drive infrastructure development, boost foreign exchange earnings, and preserve cultural heritage, the tourism industry holds immense potential for economic growth and prosperity in Mexico.

Economic Benefits of Tourism in Mexico

The tourism industry in Mexico brings forth significant economic benefits, positively impacting various sectors of the economy. Let’s explore the key economic advantages that tourism provides to the country.

Firstly, one of the major economic benefits of tourism is the infusion of foreign currency into the Mexican economy. International tourists spending money on accommodations, dining, shopping, transportation, and attractions contribute to the country’s foreign exchange earnings. This influx of foreign currency helps to stabilize the economy, strengthen the national currency, and support imports and external financial commitments.

Secondly, the tourism industry in Mexico generates substantial revenue. Tourists, both domestic and international, spend money on a range of goods and services, providing a significant boost to local businesses. Hotels, restaurants, tour operators, souvenir shops, and transportation services all benefit from the spending of tourists. This revenue supports local economies, encourages entrepreneurship, and stimulates further investment in the tourism sector.

Additionally, tourism plays a crucial role in job creation. The industry directly employs a large number of people in various sectors, including hospitality, transportation, entertainment, and attractions. Thousands of individuals find employment opportunities in hotels, restaurants, travel agencies, and tour companies. Moreover, the indirect effects of tourism stimulate job creation in related industries such as agriculture, handicrafts, and retail. These employment opportunities not only provide income for individuals and their families but also contribute to poverty reduction and overall social well-being.

Tourism also brings about a positive impact on other sectors of the economy, such as agriculture and manufacturing. As the demand for goods and services increases with the growth of the tourism industry, local farmers and producers benefit from the increased demand for agricultural products and other supplies. Artisans and craftsmen also thrive as tourists seek to purchase unique local handicrafts and souvenirs. This interconnection between tourism and different sectors of the economy helps to diversify income streams and foster economic resilience.

Moreover, tourism provides a platform for infrastructure development and investment. The growth of the tourism industry often requires the construction of new hotels, resorts, airports, roads, and other tourism-related infrastructure. These developments not only enhance the visitor experience but also benefit the local population. Improved infrastructure attracts further investment, creates jobs, and drives economic development in the surrounding communities. The development of tourism-related infrastructure helps to increase the overall competitiveness of the destination and attract more visitors in the long run.

Lastly, the tourism industry contributes to tax revenues for the Mexican government. The taxes levied on accommodations, restaurants, transportation, and other tourism-related activities generate significant tax income. This revenue plays a vital role in funding public services, infrastructure projects, and social welfare programs, benefiting both the tourism industry and the wider society.

Overall, the economic benefits of tourism in Mexico are substantial. From the generation of foreign exchange earnings to revenue generation, job creation, stimulation of related industries, infrastructure development, and tax revenues, tourism plays a pivotal role in driving economic growth, stability, and prosperity in the country.

Employment Opportunities Created by Tourism

The tourism industry in Mexico serves as a significant source of employment, offering diverse and widespread job opportunities across various sectors. The sector’s ability to generate employment is a crucial aspect of its contribution to the Mexican economy and social well-being.

Directly, tourism provides a wide range of job opportunities in sectors such as hospitality, transportation, and entertainment. Hotels, resorts, and other accommodation establishments employ staff for positions such as receptionists, housekeepers, chefs, and servers. Tour operators and travel agencies hire guides, drivers, and administrative staff to facilitate travel arrangements and organize tours. Theme parks, cultural attractions, and entertainment venues require personnel for ticket sales, event planning, and customer service. These direct employment opportunities create a significant number of jobs, allowing individuals to build careers in the tourism industry.

Indirectly, tourism stimulates job creation in related sectors that support the industry. Local farmers and producers, for example, benefit from the increased demand for fresh produce and local specialties in restaurants and hotels. Artisans and craftsmen find employment creating and selling their unique products to tourists in markets and souvenir shops. Transportation services, including taxi drivers, bus companies, and airport transfer providers, experience increased business due to the influx of visitors. Furthermore, the demand for construction and maintenance of tourism-related infrastructure, such as hotels, resorts, and airports, creates employment opportunities in the construction trades.

The employment opportunities in the tourism industry extend beyond urban areas and major tourist destinations. Rural communities and regions with natural attractions also benefit from tourism-related employment. Ecotourism and adventure tourism activities in natural reserves, national parks, and rural areas provide job opportunities for local guides, park rangers, and eco-lodge staff. This facilitates sustainable development and helps to alleviate rural unemployment and poverty.

Moreover, the employment opportunities provided by tourism are diverse in terms of skill requirements. While some positions may require specialized skills and qualifications, such as chefs, tour guides, or hotel managers, others offer entry-level positions that allow individuals to gain work experience and develop their professional skills. This inclusivity allows for a wide range of individuals, with varying educational backgrounds and skill sets, to enter the workforce and contribute to the tourism industry.

The significance of employment in the tourism industry extends beyond income generation. Job opportunities in tourism can provide stable employment, career advancement prospects, and training and skill development opportunities. This fosters job security, enhances personal and professional growth, and contributes to the overall well-being of individuals and their families.

Furthermore, the employment opportunities in tourism have a multiplier effect on the economy. The income earned by those employed in the tourism sector is subsequently spent on various goods and services, supporting other businesses and stimulating economic growth. This ripple effect extends the benefits of tourism beyond direct employment, creating a positive economic impact throughout the supply chain.

In summary, tourism serves as a crucial source of employment in Mexico, offering a variety of job opportunities in different sectors and regions. By providing direct and indirect employment, tourism creates income, promotes skill development, and helps alleviate unemployment and poverty, contributing to the economic and social well-being of individuals and communities across the country.

Foreign Exchange Earnings from Tourism

Foreign exchange earnings from tourism play a vital role in the Mexican economy, contributing to the country’s balance of payments and enhancing its ability to engage in international trade and investment. The continuous growth of the tourism industry in Mexico has resulted in significant foreign currency inflows, providing several key benefits to the country.

First and foremost, foreign exchange earnings from tourism help stabilize the economy by bolstering the country’s international reserves. When tourists visit Mexico, they bring foreign currency, such as US dollars, euros, or Canadian dollars. This influx of foreign currency strengthens the value of the Mexican peso and helps maintain a stable exchange rate. Stable exchange rates are crucial for economic stability, as they impact the costs of imports, the competitiveness of exports, and the overall business environment.

Secondly, tourism contributes to foreign exchange earnings by reducing the country’s trade deficits. Mexico is a popular destination for international tourists, and their spending in the country generates revenue that offsets the expenditures on imported goods and services. As tourists spend money on accommodations, meals, transportation, and souvenirs, a portion of their expenses directly offsets the cost of imports, contributing to a more favorable balance of trade.

Furthermore, the foreign exchange earnings from tourism enable Mexico to meet its external financial obligations. The revenue earned from tourism helps finance external debt payments, import bills, and other external financial commitments. This reduces Mexico’s reliance on external borrowing and enhances its overall economic resilience.

In addition to stabilizing the economy and meeting financial obligations, foreign exchange earnings from tourism contribute to the diversification of the country’s foreign currency reserves. By diversifying its reserves, Mexico can mitigate risks associated with fluctuations in exchange rates or the global economy. Having a stable and diversified reserve can provide a buffer against economic shocks and help maintain financial stability.

Foreign exchange earnings from tourism also have a positive impact on the overall economic growth of Mexico. The revenue generated through tourism directly stimulates the local economy by supporting local businesses, creating jobs, and generating income for individuals and communities. This, in turn, contributes to increased consumer spending, promotes economic activity in various sectors, and fosters economic growth.

Moreover, the foreign exchange earnings from tourism can be leveraged to attract further foreign investment. As Mexico showcases its ability to attract and cater to international tourists, it becomes an appealing destination for foreign investors who see potential in the country’s tourism sector. The availability of foreign exchange earnings demonstrates the viability and profitability of investment opportunities, leading to increased foreign direct investment inflows and further economic development.

In summary, foreign exchange earnings from tourism in Mexico bring significant benefits to the economy. From stabilizing the exchange rate and reducing trade deficits to meeting external financial obligations and promoting economic growth, tourism plays a crucial role in ensuring a healthy balance of payments and supporting Mexico’s overall economic stability and development.

Contribution of Tourism to GDP

The tourism industry in Mexico makes a substantial contribution to the country’s Gross Domestic Product (GDP), playing a significant role in driving economic growth and development. The revenue generated by the tourism sector directly impacts the overall value of goods and services produced within the country, contributing to Mexico’s GDP.

According to the World Travel and Tourism Council, the direct contribution of travel and tourism to Mexico’s GDP in 2019 was 8.7%. This figure takes into account the money spent by domestic and international travelers on accommodations, transportation, food and beverages, attractions, and other tourism-related activities. It also includes the investment made in the tourism sector, such as infrastructure development, marketing campaigns, and tourism promotion.

In addition to the direct contribution, the total contribution of tourism to Mexico’s GDP also considers the indirect and induced impacts. Indirect impacts refer to the economic activity that arises from the supply chain linkages of the tourism industry. For example, the purchase of local agricultural products by hotels and restaurants, or the procurement of goods and services by tourism-related businesses. The induced impacts refer to the spending of income earned directly or indirectly from the tourism industry by employees and business owners, stimulating further economic activity.

These indirect and induced impacts are significant, as they extend the economic benefits of tourism beyond the immediate tourism sector. The revenues generated in the tourism industry have multi-sectoral effects, benefiting sectors such as agriculture, manufacturing, transportation, and retail. As tourism expenditure ripples through the economy, it leads to increased production, business expansion, and job creation in various industries, expanding the overall GDP contribution of tourism.

Furthermore, the contribution of tourism to GDP goes beyond the monetary value of spending. The tourism industry plays a role in increasing international competitiveness, promoting entrepreneurship, and diversifying economic activities. Investments in infrastructure development, such as airports, roads, and hotels, not only support tourism but also have broader economic benefits, attracting further investment and fostering economic growth.

Moreover, the inclusion of tourism in the national accounts and GDP calculations reflects the recognition of its importance by policymakers. Governments use these figures to inform policies and allocate resources effectively, aiming to enhance the competitiveness and sustainability of the tourism sector while maximizing its positive impact on the overall economy.

In summary, tourism contributes significantly to Mexico’s GDP, encompassing not only the direct spending by tourists but also the indirect and induced impacts that stimulate economic activity in various sectors. The tourism industry’s contribution to the economy extends beyond the monetary value, playing a vital role in job creation, infrastructure development, and international competitiveness. The recognition of the tourism sector’s significance in GDP calculations underscores its importance in driving economic growth and development in Mexico.

Infrastructure Development and Investment

The tourism industry in Mexico has been a catalyst for infrastructure development and investment, as the country seeks to enhance its appeal as a premier tourist destination. The growth of tourism has necessitated the improvement and expansion of infrastructure to accommodate the increasing number of visitors and provide them with quality services and experiences.

One of the key areas of infrastructure development in Mexico has been the expansion and improvement of transportation networks. Airports, in particular, have undergone significant upgrades to handle the growing influx of international tourists. Major airports, such as Mexico City’s Benito Juarez International Airport and Cancun International Airport, have undergone expansions to accommodate larger aircraft and increased passenger capacity. This expansion not only benefits tourists but also enhances Mexico’s connectivity to the rest of the world, facilitating business and trade.

Road infrastructure has also received attention, as it plays a crucial role in facilitating travel within the country. Highways and road networks have been upgraded and expanded to improve connectivity between tourist destinations, making it easier for visitors to explore different regions of Mexico. These improvements enhance the overall travel experience and promote the accessibility of remote areas, further diversifying the tourism offerings in the country.

Additionally, the development of hotel and resort infrastructure has been a priority. The construction of new hotels, resorts, and convention centers has catered to the growing demand for accommodations and event spaces. These developments not only provide a wider range of options for travelers but also create employment opportunities and stimulate the local economy in the surrounding areas.

Infrastructure development in tourist destinations often extends beyond traditional accommodations and transportation. Cultural and recreational facilities have also seen enhancements, aimed at providing tourists with enriching experiences. Museums, archaeological sites, national parks, and other cultural attractions have undergone improvements in terms of accessibility, preservation, and visitor facilities. These developments enable visitors to engage more deeply with Mexico’s rich cultural heritage and natural beauty.

Furthermore, infrastructure development has attracted domestic and foreign investments in the tourism sector. Private developers and investors have recognized the potential of Mexico as a prime tourist destination and have contributed to the construction of high-quality accommodations, attractions, and amenities. The government has also implemented policies and incentives to attract investment in tourism-related infrastructure, promoting economic growth and job creation.

Infrastructure development in the tourism sector has positive spillover effects on the overall economy. New hotels and resorts not only create direct employment but also generate demand for supporting services, such as food suppliers, transportation providers, and construction firms. Improved transportation networks benefit not only tourists but also local communities, facilitating the movement of goods and promoting regional trade.

In summary, infrastructure development and investment in Mexico’s tourism industry have played a crucial role in supporting the growth and competitiveness of the sector. The expansion of transportation networks, improvements in accommodations and attractions, and the overall enhancement of tourist destinations have not only enhanced the visitor experience but also generated employment, attracted investment, and stimulated economic activity in various sectors. The continuous development of tourism infrastructure positions Mexico as a desirable destination and ensures the long-term sustainability and success of the tourism industry.

Cultural Preservation and Promotion through Tourism

The tourism industry in Mexico serves as a powerful vehicle for the preservation and promotion of the country’s rich cultural heritage. Through tourism, Mexico can showcase its diverse cultural traditions, historical sites, arts, and culinary offerings, contributing to their preservation for future generations.

One of the primary ways in which tourism promotes cultural preservation is through the preservation and maintenance of historical sites and landmarks. Mexico is home to an abundance of archaeological sites, including iconic locations such as Chichen Itza, Teotihuacan, and Palenque. These ancient sites serve as a reminder of Mexico’s pre-Columbian civilizations and their remarkable architectural and cultural accomplishments. Tourism revenue is often allocated towards the restoration, protection, and ongoing conservation efforts of these sites, ensuring their preservation and fostering a deeper understanding of Mexico’s cultural roots.

Furthermore, tourism plays a pivotal role in the preservation and promotion of traditional arts and crafts. As tourists seek authentic and locally-made products, artisans and craftsmen have the opportunity to showcase their skills and sell their unique creations. This creates a sustainable market for traditional arts and crafts, providing income for artisans and promoting the continuation of traditional craftsmanship practices. Through tourism, traditional arts and crafts are valued and preserved, ensuring the survival of these cultural traditions.

Tourism also serves as a platform for the promotion and celebration of cultural festivals and events. Mexico is renowned for its vibrant, colorful, and lively festivals such as Dia de los Muertos (Day of the Dead), Guelaguetza, and Semana Santa. These festivals are not only significant cultural expressions but also attract visitors from around the world who wish to experience the richness and authenticity of Mexican culture. The tourism industry invests in the promotion and organization of these events, ensuring their continuity, and allowing travelers to partake in cultural festivities first-hand.

Cuisine is another crucial aspect of cultural preservation and promotion through tourism. Mexican gastronomy is internationally recognized and appreciated for its diverse flavors and ingredients. Visitors to Mexico have the opportunity to taste authentic Mexican dishes, explore regional culinary traditions, and support local restaurants and food producers. This encourages the preservation of traditional cooking methods, recipes, and agricultural practices, while also contributing to the economic sustainability of the local communities.

In addition to preserving and promoting culture, tourism fosters cultural exchange and understanding. As tourists interact with local communities, they have the opportunity to learn about Mexico’s cultural diversity, customs, and traditions. This promotes intercultural dialogue and respect, fostering mutual understanding and appreciation between visitors and locals. Moreover, tourism provides opportunities for cultural exchange programs, where visitors can engage in educational activities, workshops, and performances, gaining insights into Mexico’s rich cultural heritage directly from its people.

Overall, tourism in Mexico is a powerful force for the preservation and promotion of the country’s cultural heritage. Through efforts to conserve historical sites, support traditional arts and crafts, celebrate festivals, promote gastronomy, and facilitate cultural exchange, tourism ensures the ongoing vitality and appreciation of Mexico’s diverse cultural traditions. By engaging with and experiencing Mexican culture, tourists not only contribute to the local economy but also become advocates for cultural preservation and ambassadors of Mexico’s rich cultural tapestry.

Challenges and Potential Risks in the Tourism Sector

The tourism sector in Mexico, like any other industry, faces various challenges and potential risks that can impact its growth and sustainability. It is essential to identify and address these challenges to ensure the long-term success of the tourism industry in the country.

One of the significant challenges in the tourism sector is seasonality and fluctuating demand. Many tourist destinations in Mexico experience peak seasons, where visitor numbers surge, followed by periods of low tourist arrivals. This seasonality poses challenges for businesses, as they must balance their operations and staffing during peak periods while sustaining their operations during slower seasons. Moreover, extreme weather events or global events such as pandemics can significantly impact tourism demand, leading to sudden declines in visitor numbers and revenue.

Infrastructure limitations are another challenge the tourism sector faces. As the number of visitors increases, especially in popular destinations, existing infrastructure such as airports, roads, and accommodations may struggle to handle the capacity. Insufficient infrastructure can lead to overcrowding, longer waiting times, and a decline in the quality of visitor experiences. Investment in infrastructure development and maintenance is crucial to address these challenges and ensure that the tourism industry can handle increased visitor numbers sustainably.

Safety and security concerns can also pose risks to the tourism sector. Travelers prioritize destinations that are perceived as safe and secure. Incidents of crime, political instability, or natural disasters can impact the perception of safety and deter potential tourists from visiting. It is necessary to implement effective safety measures, enhance security infrastructure, and provide accurate and transparent information to visitors to mitigate these risks and maintain a reputable image.

Environmental sustainability is a growing concern within the tourism sector. The natural beauty and biodiversity of Mexico’s ecosystems are major attractions for tourists. However, unregulated tourist activities, overdevelopment, and inadequate waste management can lead to environmental degradation and the loss of natural resources. Sustainable tourism practices, such as promoting responsible tourism, supporting eco-friendly initiatives, and implementing conservation measures, are essential to mitigate these risks and ensure the long-term preservation of Mexico’s natural environment.

Furthermore, maintaining cultural authenticity and avoiding overtourism are significant challenges for popular tourist destinations. Overtourism occurs when visitor numbers exceed the carrying capacity of a destination, resulting in overcrowding, strain on resources, and negative impacts on the local community and cultural heritage. Balancing sustainable growth with the preservation of cultural authenticity requires careful planning, community involvement, and effective destination management strategies.

Lastly, the tourism sector must adapt to changing consumer preferences and technological advancements. The rise of online travel agencies and the increasing use of social media have transformed the way travelers search, plan, and book their trips. Tourism businesses must embrace digital marketing strategies, online booking platforms, and personalized experiences to remain competitive and meet evolving customer expectations.

Addressing these challenges and risks requires collaboration among stakeholders, including government bodies, tourism organizations, local communities, and businesses. Effective tourism planning, sustainable development practices, investment in infrastructure, and ongoing monitoring of market trends and global events are crucial to meet these challenges and ensure the resilience and long-term viability of Mexico’s tourism sector.

Government Initiatives to Promote Tourism

The Mexican government has recognized the vital role of tourism in driving economic growth, job creation, and cultural preservation. To support and promote the tourism sector, various initiatives have been implemented at both the federal and local levels. These government efforts aim to enhance the country’s competitiveness, attract more visitors, and ensure the sustainable development of the tourism industry.

One of the key government initiatives is the implementation of marketing and promotion campaigns. The Mexican government, through entities such as the Mexico Tourism Board (MTB), invests in extensive marketing campaigns both domestically and internationally. These campaigns highlight Mexico’s diverse attractions, cultural heritage, and natural beauty to potential tourists. By showcasing the country’s unique offerings and addressing any safety concerns, these initiatives aim to attract a larger share of the global tourism market.

Furthermore, the government has established partnerships with airlines, travel agencies, and other industry stakeholders to increase air connectivity and facilitate travel to Mexico. By negotiating new routes, promoting direct flights, and working to improve transportation links, the government aims to make Mexico more accessible and convenient for international travelers. This increased connectivity helps to expand Mexico’s reach to new markets and diversify its visitor base.

To address infrastructure limitations, the government has made substantial investments in the development and improvement of tourism-related infrastructure. This includes the expansion and modernization of airports, upgrades to highways and road networks, and the construction of new accommodations and attractions. These infrastructure initiatives not only enhance the visitor experience but also support the sustainable growth of the tourism industry, improving connectivity and generating employment opportunities.

The Mexican government also recognizes the importance of sustainability in the tourism sector. Efforts to promote sustainable tourism practices and protect the environment include the implementation of conservation programs, eco-friendly certifications for businesses, and the encouragement of responsible tourism behaviors. The government has designated several protected areas and biosphere reserves to preserve Mexico’s natural heritage and promote ecotourism, creating opportunities for tourists to engage with nature while minimizing ecological impact.

In addition to physical infrastructure, the government supports human resource development in the tourism sector. Training programs, workshops, and capacity-building initiatives are implemented to enhance the skills and professionalism of the tourism workforce. By investing in the development of skilled labor, the government aims to provide high-quality service and improve the overall visitor experience in Mexico.

Collaboration between government agencies and local communities is a crucial aspect of promoting tourism. The government actively involves local communities in the tourism planning process, ensuring their participation and benefit from tourism development. This engagement helps to preserve cultural authenticity, safeguard local traditions, and create opportunities for community-based tourism initiatives that empower local residents.

Moreover, the government provides support and incentives for investment in the tourism sector. This includes tax incentives, grants, and loans to encourage private sector investment in tourism-related business ventures. By fostering an investor-friendly environment, the government aims to attract both domestic and foreign investment, which in turn drives job creation, infrastructure development, and the growth of the tourism industry.

In summary, the Mexican government has implemented a range of initiatives to promote tourism. Through marketing and promotion campaigns, improved connectivity, infrastructure development, sustainability efforts, human resource development, community involvement, and investment incentives, the government is working to enhance the competitiveness of Mexico as a tourist destination. By ensuring the sustainable growth and development of the tourism industry, the government aims to maximize the economic, social, and cultural benefits that tourism brings to the country.

Tourism in Mexico is a powerful driving force for economic growth, job creation, cultural preservation, and sustainable development. The country’s rich history, diverse landscapes, and vibrant culture have made it a premier tourist destination. Through government initiatives, Mexico has successfully harnessed the potential of tourism, leveraging it as a key contributor to the country’s GDP and overall prosperity.

The tourism industry in Mexico has generated substantial revenue, with foreign exchange earnings supporting the stability of the economy and promoting trade. The sector has created employment opportunities across various sectors, benefiting local communities and contributing to poverty reduction. Infrastructure development and investment have enhanced connectivity, while also preserving natural and cultural heritage sites for future generations to explore and appreciate.

Tourism in Mexico has not been without its challenges. Seasonality, infrastructure limitations, safety concerns, and environmental sustainability have presented hurdles that require careful planning and collaboration to overcome. However, the Mexican government has implemented effective initiatives to address these challenges, investing in marketing campaigns, improving connectivity, promoting sustainability, and involving local communities.

Looking ahead, the future of tourism in Mexico holds tremendous potential. With continued investment in infrastructure, human resource development, and destination management, Mexico can further enhance its competitiveness and attract even more visitors from around the world. Strategic partnerships between the public and private sectors, as well as a commitment to sustainable practices, will ensure the long-term success and growth of the tourism industry.

As Mexico continues to position itself as a leading tourist destination, it must balance economic growth with cultural preservation, environmental stewardship, and community involvement. By embracing responsible tourism practices, showcasing its cultural heritage, and protecting its natural beauty, Mexico can create memorable experiences for visitors while ensuring the sustainability and longevity of its tourism industry.

In conclusion, tourism is not only an economic powerhouse in Mexico but also an integral part of the country’s identity and cultural heritage. By leveraging the country’s diverse offerings, investing in infrastructure, adopting sustainable practices, and promoting cultural preservation, Mexico is poised to thrive as a global tourism destination for years to come. Through continued collaboration and strategic planning, the tourism sector in Mexico can advance towards a future of sustainable growth, enriched experiences, and mutual benefits for all stakeholders involved.

• Privacy Overview
• Strictly Necessary Cookies

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Mexico tourism projected to return to pre-pandemic level this year

Acapulco (Mexico) (AFP) – The number of tourists visiting Mexico is set to return to pre-pandemic levels by the end of this year, the country's tourism minister said on Monday, with projected revenues of $24.25 billion.

Issued on: 24/05/2022 - 08:06 Modified: 24/05/2022 - 08:04

With an estimated 40 million international visitors, Mexico's tourism sector will have recovered to "almost 100 percent" of its performance in 2019, Miguel Torruco said at a tourism promotion fair in the southern resort town of Acapulco.

Torruco attributed the expected recovery to the government's roll-out of Covid vaccines and the establishment of anti-virus protocols.

"These actions allowed the recovery of the sector to take place in a faster way, as shown by this year's expectations... and speak to increasingly solid tourism activity," he said.

Tourism represents almost nine percent of Mexico's GDP, with many holidaymakers flocking to the country's beautiful beaches, vibrant cities and archeological sites.

Mexico has had more than 300,000 deaths and 5.7 million cases of Covid-19. The government shut down all non-essential activities during the worst outbreaks in the epidemic.

Currently, most of the country's 32 states have withdrawn almost all restrictive measures, including the mandatory use of masks in public places.

The content you requested does not exist or is not available anymore.

Hospitality Market in Mexico Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Hospitality Industry in Mexico Report is Segmented by Type (Chain Hotels and Independent Hotels) and Segment (Service Apartments, Budget and Economy Hotels, Mid- and Upper-Mid-Scale Hotels, and Luxury Hotels). The Report Offers Market Size and Forecasts for the Hospitality Industry in Mexico in Value (USD) for all the Above Segments.

Mexico Hospitality Market Size

Need a report that reflects how COVID-19 has impacted this market and its growth?

Mexico Hospitality Market Analysis

The Hospitality Industry In Mexico Market size is estimated at USD 22.96 billion in 2024, and is expected to reach USD 30.12 billion by 2029, growing at a CAGR of 5.57% during the forecast period (2024-2029).

The rise in the number of tourists entering the country for vacation and business travels supports the growth of the hospitality market in Mexico. The demand for hospitality services in Mexico increased due to factors such as growth of GDP, rising employment rates, increasing disposable income, and changes in consumer spending. Since there is considerable encouragement for travel and tourism in Mexico, it contributes toward the growth of the country's hospitality sector.

The critical factor in the expansion of the Mexican hospitality industry is the rise in marketing and promotion of tourism. The Mexican government and tourism boards actively engage in various programs and strategies to promote tourism. Thus, due to the strong advertisement and marketing-supported growth of the hospitality industry in Mexico.

The Mexican government and the tourist sector are investing a lot to make all the tourist spots attractive. The Mexican tourism industry has continuously worked to grow the hotel industry. By inviting all the largest hotel companies to the country in the past few years, the hospitality industry in Mexico shifted to the next level.

Mexico Hospitality Market Trends

Rising number of tourists in mexico are driving the market.

Social media has influenced the growth of the tourism industry in Mexico. Travel brands use social media to build relationships, foster loyalty, and offer virtual tours and experiences. The features provided by social commerce allow users to book flights, hotels, and activities through the online platform according to their travel plans. Hence, these features provided by the social platforms contribute to the tourism sector's growth in Mexico.

Increased Hotel Occupancy In Mexico

The Secretary of Tourism, Miguel Torruco Marqués, announced that the percentage of hotel occupancy for January-July was 55.5% in 70 selected tourist destinations. The hotel industry in Mexico plays a vital role in the nation’s economy, contributing significantly to its GDP and providing extensive employment opportunities. The sector comprises various accommodations, from luxury resorts to budget-friendly hotels catering for domestic and international travelers.

With its strong cultural heritage, beautiful landscapes, and diverse attractions, Mexico has become a favored destination for tourists worldwide. The country’s vibrant cities, pristine beaches, historical sites, and culinary delights attract a wide array of tourists, driving the demand for accommodations and fueling the growth of the hotel industry.

Mexico Hospitality Industry Overview

The hospitality market in Mexico is fragmented. Despite the robust presence of international chains, the hospitality sector in Mexico is predominantly influenced by local entities. The country features a rich array of approximately 180 brands, encompassing both international and domestic names. Grupo Posadas stands out as the industry leader, with an expansive portfolio of over 140 hotels across Mexico's diverse regions. The major players dominating the market are Grupo Posadas, InterContinental Hotels Group, Marriott International, Cityexpress Hoteles, and Grupo Real Turismo.

Mexico Hospitality Market Leaders

Grupo Posadas

InterContinental Hotels Group

Marriott International

Cityexpress Hoteles

Grupo Real Turismo

*Disclaimer: Major Players sorted in no particular order

Mexico Hospitality Market News

• September 2023: IHG Hotels & Resorts, a prominent player in cloud-based solutions and a major player in the global hotel industry, unveiled an enhanced digital booking platform. Harnessing the capabilities of cloud technology, IHG is revolutionizing the hospitality landscape, offering guests a more streamlined, user-friendly, and expeditious booking process with added options for personalization.
• November 2022: Marriott International announced the expansion of its luxury portfolio in Mexico through multi-brand, all-inclusive signing agreements with the international developer AB Living Group.

Hospitality Industry in Mexico Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions & Market Definition

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

4.1 Market Drivers

4.1.1 Growth In The Tourist Attractions Driving The Market

4.1.2 Increased Investments In hotels, Restaurants And Cafes Drives The Market

4.2 Market Restraints

4.2.1 Changing Consumer Preferences And Demands

4.2.2 Digital Skills Gap

4.3 Market Opportunities

4.3.1 Rise In Consumer Preferences For Luxury Hotels And Stays

4.4 Porter's Five Forces Analysis

4.4.1 Bargaining Power of Suppliers

4.4.2 Bargaining Power of Buyers/Consumers

4.4.3 Threat of New Entrants

4.4.4 Threat of Substitute Products

4.4.5 Intensity of Competitive Rivalry

4.5 Impact of COVID-19 on the market

4.6 Insights on Revenue Flows from Accommodation and Food and Beverage Sectors

4.7 Insights on leading Cities in the Mexico with respect to number of visitors

5. MARKET SEGMENTATION

5.1 By Type

5.1.1 Chain Hotels

5.1.2 Independent Hotels

5.2 By Segment

5.2.1 Service Apartments

5.2.2 Budget and Economy Hotels

5.2.3 Mid and Upper mid scale Hotels

5.2.4 Luxury Hotels

6. COMPETITIVE LANDSCAPE

6.1 Market Concentration Overview

6.2 Company Profiles

6.2.1 Grupo Posadas

6.2.2 InterContinental Hotels Group

6.2.3 Marriott International

6.2.4 Cityexpress Hoteles

6.2.5 Grupo Real Turismo

6.2.6 AIM Resorts

6.2.7 RIU Hotels & Resorts

6.2.8 Grupo Real Turismo

6.2.9 Palace Resorts

6.2.10 Hoteles Mision*

• *List Not Exhaustive

7. MARKET FUTURE TRENDS

8. DISCLAIMER AND ABOUT US

Mexico Hospitality Industry Segmentation

Hospitality is the practice of welcoming travelers or providing a place to stay. The hospitality and tourism industry encompasses all economic activities that contribute directly or indirectly to or depend on, such as travel and tourism.

The hospitality industry in Mexico is segmented into types and segments. By type, the market is segmented into chain hotels and independent hotels. The market is segmented into service apartments, budget and economy hotels, mid- and upper-mid-scale hotels, and luxury hotels. The report offers market size and forecasts for the hospitality market in Mexico in terms of values (USD) for all the above segments.

Hospitality Industry in Mexico Market Research Faqs

How big is the hospitality industry in mexico market.

The Hospitality Industry In Mexico Market size is expected to reach USD 22.96 billion in 2024 and grow at a CAGR of 5.57% to reach USD 30.12 billion by 2029.

What is the current Hospitality Industry In Mexico Market size?

In 2024, the Hospitality Industry In Mexico Market size is expected to reach USD 22.96 billion.

Who are the key players in Hospitality Industry In Mexico Market?

Grupo Posadas, InterContinental Hotels Group, Marriott International, Cityexpress Hoteles and Grupo Real Turismo are the major companies operating in the Hospitality Industry In Mexico Market.

What years does this Hospitality Industry In Mexico Market cover, and what was the market size in 2023?

In 2023, the Hospitality Industry In Mexico Market size was estimated at USD 21.68 billion. The report covers the Hospitality Industry In Mexico Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Hospitality Industry In Mexico Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Our Best Selling Reports

• Artificial Intelligence in Healthcare Market
• Care Management Solutions Market
• Global Patient Registry Software Market
• Geographic Information System Market
• Thailand Energy Market
• Power Plant Control System Market
• Thermal Energy Storage Market
• Fitness Tracker Market
• Global Computerized Physician Order Entry (CPOE) Systems Market
• Operating Room Equipment Market

Hospitality Industry in Mexico Industry Report

Statistics for the 2024 Hospitality Industry in Mexico market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hospitality Industry in Mexico analysis includes a market forecast outlook to for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Hospitality Industry in Mexico Report Snapshots

• Hospitality Industry in Mexico Market Size
• Hospitality Industry in Mexico Market Share
• Hospitality Industry in Mexico Market Trends
• Hospitality Industry in Mexico Companies

Please enter a valid email id!

Please enter a valid message!

Hospitality Industry In Mexico Get a free sample of this report

Please enter your name

Business Email

Please enter a valid email

Please enter your phone number

Get this Data in a Free Sample of the Hospitality Industry In Mexico Report

Please enter your requirement

Thank you for choosing us for your research needs! A confirmation has been sent to your email. Rest assured, your report will be delivered to your inbox within the next 72 hours. A member of our dedicated Client Success Team will proactively reach out to guide and assist you. We appreciate your trust and are committed to delivering precise and valuable research insights.

Please be sure to check your spam folder too.

Sorry! Payment Failed. Please check with your bank for further details.

Add Citation APA MLA Chicago

➜ Embed Code X

Get Embed Code

Want to use this image? X

Please copy & paste this embed code onto your site:

Images must be attributed to Mordor Intelligence. Learn more

About The Embed Code X

Mordor Intelligence's images may only be used with attribution back to Mordor Intelligence. Using the Mordor Intelligence's embed code renders the image with an attribution line that satisfies this requirement.

In addition, by using the embed code, you reduce the load on your web server, because the image will be hosted on the same worldwide content delivery network Mordor Intelligence uses instead of your web server.

The state of tourism and hospitality 2024

Tourism and hospitality are on a journey of disruption. Shifting source markets and destinations, growing demand for experiential and luxury travel, and innovative business strategies are all combining to dramatically alter the industry landscape. Given this momentous change, it’s important for stakeholders to consider and strategize on four major themes:

• The bulk of travel is close to home. Although international travel might draw headlines, stakeholders shouldn’t neglect the big opportunities in their backyards. Domestic travel still represents the bulk of travel spending, and intraregional tourism is on the rise.
• Consumers increasingly prioritize travel—when it’s on their own terms. Interest in travel is booming, but travelers are no longer content with a one-size-fits-all experience. Individual personalization might not always be practical, but savvy industry players can use segmentation and hypothesis-driven testing to improve their value propositions. Those that fail to articulate target customer segments and adapt their offerings accordingly risk getting left behind.
• The face of luxury travel is changing. Demand for luxury tourism and hospitality is expected to grow faster than any other travel segment today—particularly in Asia. It’s crucial to understand that luxury travelers don’t make up a monolith. Segmenting by age, nationality, and net worth can reveal varied and evolving preferences and behaviors.
• As tourism grows, destinations will need to prepare to mitigate overcrowding. Destinations need to be ready to handle the large tourist flows of tomorrow. Now is the time for stakeholders to plan, develop, and invest in mitigation strategies. Equipped with accurate assessments of carrying capacities and enhanced abilities to gather and analyze data, destinations can improve their transportation and infrastructure, build tourism-ready workforces, and preserve their natural and cultural heritages.

McKinsey Live event: Faces, places, and trends: The state of tourism & hospitality

Thursday, June 13 at 10:30 a.m EDT / 4:30 p.m CET

Now boarding: Faces, places, and trends shaping tourism in 2024

Global travel is back and buzzing. The amount of travel fell by 75 percent in 2020; however, travel is on its way to a full recovery by the end of 2024. More regional trips, an emerging population of new travelers, and a fresh set of destinations are powering steady spending in tourism.

There’s no doubt that people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go?

We share a snapshot of current traveler flows, along with estimates for growth through 2030.

The way we travel now

Which trends are shaping traveler sentiment now? What sorts of journeys do today’s travelers dream about? How much are they willing to spend on their trips? And what should industry stakeholders do to adapt to the traveler psychology of the moment?

To gauge what’s on the minds of present-day travelers, we surveyed more than 5,000 of them. The findings reveal disparate desires, generational divides, and a newly emerging set of traveler archetypes.

Updating perceptions about today’s luxury traveler

Demand for luxury tourism and hospitality is expected to grow faster than for any other segment. This growth is being powered in part by a large and expanding base of aspiring luxury travelers with net worths between $100,000 and $1 million, many of whom are younger and increasingly willing to spend larger shares of their wealth on upscale travel options. The increase is also a result of rising wealth levels in Asia.

We dug deeper into this ongoing evolution by surveying luxury travelers around the globe about their preferences, plans, and expectations. Some widely held notions about luxury travelers—such as how much money they have, how old they are, and where they come from—could be due for reexamination.

Destination readiness: Preparing for the tourist flows of tomorrow

As global tourism grows, it will be crucial for destinations to be ready. How can the tourism ecosystem prepare to host unprecedented volumes of visitors while managing the challenges that can accompany this success? A large flow of tourists, if not carefully channeled, can encumber infrastructure, harm natural and cultural attractions, and frustrate locals and visitors alike.

Now is the time for tourism stakeholders to combine their thinking and resources to look for better ways to handle the visitor flows of today while properly preparing themselves for the visitor flows of tomorrow. We offer a diagnostic that destinations can use to spot early-warning signs about tourism concentration, along with suggestions for funding mechanisms and strategies to help maximize the benefits of tourism while minimizing its negative impacts.

Six trends shaping new business models in tourism and hospitality

As destinations and source markets have transformed over the past decade, tourism and hospitality companies have evolved, too. Accommodation, home sharing, cruises, and theme parks are among the sectors in which new approaches could present new opportunities. Stakeholders gearing up for new challenges should look for business model innovations that will help sustain their hard-won growth—and profits.

Unbundling offerings, cross-selling distinctive experiences, and embracing data-powered strategies can all be winning moves. A series of insight-driven charts reveal significant trends and an outlook on the future.

RELATED ARTICLES

The future of tourism: Bridging the labor gap, enhancing customer experience

The promise of travel in the age of AI

From India to the world: Unleashing the potential of India’s tourists

These are the top 10 countries for travel and tourism

The US retains its prime position in the World Economic Forum's latest Travel & Tourism Development Index. Image:  Unsplash/EveLazco

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Charlotte Edmond

.chakra .wef-1nk5u5d{margin-top:16px;margin-bottom:16px;line-height:1.388;color:#2846F8;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-1nk5u5d{font-size:1.125rem;}} Get involved .chakra .wef-9dduvl{margin-top:16px;margin-bottom:16px;line-height:1.388;font-size:1.25rem;}@media screen and (min-width:56.5rem){.chakra .wef-9dduvl{font-size:1.125rem;}} with our crowdsourced digital platform to deliver impact at scale

• Pent-up demand after the pandemic is expected to drive passenger numbers back up to pre-pandemic levels in 2024.
• The recovery of the travel and tourism sector since the pandemic has been uneven, however, and some nations are better placed than others to respond to the challenges and opportunities of the future.
• The top three best-placed countries for travel and tourism are the US, Spain and Japan, according to the World Economic Forum’s Travel & Tourism Development Index.

If you were desperate to get away after the restrictions and enforced staying at home of the pandemic years, you were far from alone.

Global international tourist arrivals are expected to meet pre-pandemic levels in 2024 driven by this pent-up demand. But, the recovery of the travel and tourism sector since the pandemic has not been without challenges. Add to that macroeconomic, geopolitical and environmental factors, which have added pressures on the industry.

These pressures will amplify and evolve over the coming years and, along with the growth of digital technologies and AI, may well force the travel industry to adapt.

Some economies are better placed than others to make these changes, respond to future risks and ensure that travel and tourism is a driver of economic growth and prosperity.

With this in mind, the World Economic Forum’s Travel & Tourism Development Index (TTDI) aims to serve as a benchmark for stakeholders to gauge progress, inform decisions and policies, and encourage sustainable and resilient growth.

A mixed recovery in challenging conditions

Europe dominates the top 10 economies for T&T, as ranked by the 2023 index, although the top spot is clinched by the US.

But the index also shows that while 71 of the 119 economies it ranks improved their scores between 2019 and 2023, the average improvement is just 0.7% above pre-pandemic levels.

On the one hand, the rebound in travel and tourism has coincided with rising global air route capacity and connectivity, improved international openness, and increased investment in natural and cultural resources driving tourism. On the other hand, non-leisure demand is still lagging, there are ongoing labour shortages, and air route capacity and connectivity, capital investment and productivity have struggled to keep pace with demand.

This has created a supply and demand imbalance which, along with inflationary pressures, has led to reduced price competitiveness and service disruptions.

Europe and Asia-Pacific have the most favourable conditions

Of the top 30 TTDI scorers in 2023, 26 are high-income countries. Nineteen of them are based in Europe, and seven in Asia Pacific.

These countries benefit from favourable business environments and labour markets, open travel policies, advanced technology adoption, excellent transport and tourism infrastructure, and rich natural, cultural and non-leisure attractions.

As a result, this group of 30 accounted for more than three-quarters of T&T industry GDP in 2022, and 70% of GDP growth between 2020 and 2022.

But although this group is leading the way, many of the above-average improvements in scores come from low- to upper-middle-income countries, including sub-Saharan and North Africa, Eurasia, South America, South Asia, and the Balkans and Eastern Europe.

While many have shown improvements, these less affluent countries still make up the vast majority of below-average scorers in the index. More investment is needed to help increase their share of the market and improve their readiness for future risks and opportunities.

Progress needed on resilience and equality

The ability of the travel and tourism sector to grow is limited by challenges like tight labour markets, growing fiscal constraints and concerns around health and security conditions. Labour market resilience will be an increasingly important factor for the sector, but issues like equality of job opportunities, workers’ rights and social protection are holding many economies – particularly low- and middle-income ones – back in this area.

As other sectors proceed to decarbonize, the aviation sector could account for a much higher share of global greenhouse gas emissions by mid-century than its 2%-3% share today.

Sustainable aviation fuels (SAF) can reduce the life-cycle carbon footprint of aviation fuel by up to 80%, but they currently make up less than 0.1% of total aviation fuel consumption. Enabling a shift from fossil fuels to SAFs will require a significant increase in production, which is a costly investment.

The Forum’s Clean Skies for Tomorrow (CST) Coalition is a global initiative driving the transition to sustainable aviation fuels as part of the aviation industry’s ambitious efforts to achieve carbon-neutral flying.

The coalition brings together government leaders, climate experts and CEOs from aviation, energy, finance and other sectors who agree on the urgent need to help the aviation industry reach net-zero carbon emissions by 2050.

The coalition aims to advance the commercial scale of viable production of sustainable low-carbon aviation fuels (bio and synthetic) for broad adoption in the industry by 2030. Initiatives include a mechanism for aggregating demand for carbon-neutral flying, a co-investment vehicle and geographically specific value-chain industry blueprints.

Learn more about the Clean Skies for Tomorrow Coalition's impact and contact us to find out how you can get involved.

Another major hurdle for the sector is balancing growth with sustainability. Although there has been broad progress in areas like energy sustainability, some progress – like the fall in emissions seen during the pandemic – is likely to only be temporary.

Have you read?

What is overtourism and how can we overcome it , rising global temperatures are already affecting the tourism industry - here's how, don't miss any update on this topic.

Create a free account and access your personalized content collection with our latest publications and analyses.

License and Republishing

World Economic Forum articles may be republished in accordance with the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License, and in accordance with our Terms of Use.

The views expressed in this article are those of the author alone and not the World Economic Forum.

The Agenda .chakra .wef-n7bacu{margin-top:16px;margin-bottom:16px;line-height:1.388;font-weight:400;} Weekly

A weekly update of the most important issues driving the global agenda

.chakra .wef-1dtnjt5{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-flex-wrap:wrap;-ms-flex-wrap:wrap;flex-wrap:wrap;} More on Energy Transition .chakra .wef-17xejub{-webkit-flex:1;-ms-flex:1;flex:1;justify-self:stretch;-webkit-align-self:stretch;-ms-flex-item-align:stretch;align-self:stretch;} .chakra .wef-nr1rr4{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;white-space:normal;vertical-align:middle;text-transform:uppercase;font-size:0.75rem;border-radius:0.25rem;font-weight:700;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;line-height:1.2;-webkit-letter-spacing:1.25px;-moz-letter-spacing:1.25px;-ms-letter-spacing:1.25px;letter-spacing:1.25px;background:none;padding:0px;color:#B3B3B3;-webkit-box-decoration-break:clone;box-decoration-break:clone;-webkit-box-decoration-break:clone;}@media screen and (min-width:37.5rem){.chakra .wef-nr1rr4{font-size:0.875rem;}}@media screen and (min-width:56.5rem){.chakra .wef-nr1rr4{font-size:1rem;}} See all

The energy transition could shift the global power centre. This expert explains why

Liam Coleman

June 4, 2024

The small island states making big strides towards 100% renewable energy

Michelle DeFreese

May 31, 2024

What is energy literacy and why is it important? Malaysia’s programme sees the potential

Olivia Zeydler

May 29, 2024

How solar thermal trapping paves way for sustainable metal smelting

Paige Bennett

May 27, 2024

'Every fraction of a degree matters': Why climate action needs a new narrative

How India is emerging as an advanced energy superpower 

Maciej Kolaczkowski, Debmalya Sen and Jeremy Williams

Title: Senior tourism constraints in Mexico: a sociocultural approach

Authors : Carlos Monterrubio; Martha Marivel Mendoza-Ontiveros; Javier Pérez

Addresses : Texcoco Campus, Universidad Autónoma del Estado de México, Texcoco, 56259, Mexico ' Texcoco Campus, Universidad Autónoma del Estado de México, Texcoco, 56259, Mexico ' Texcoco Campus, Universidad Autónoma del Estado de México, Texcoco, 56259, Mexico

Abstract : Research on senior tourism has been developed mainly in countries of the Global North and has considerably ignored the sociocultural contexts in which tourism constraints are configured. From a sociocultural perspective, this study explores senior tourism constraints in Mexico. Through in-depth interviews with 16 older people, it was revealed that interpersonal constraints are deeply associated with the meanings and cultural value of family in Mexico. Due to its centrality in Mexican culture, family functions as a fundamental factor in tourism motivations, experiences, constraints, and facilitators. It is concluded, on the one hand, that a chronological criterion is too restrictive to understand the tourist experiences of the elderly and, on the other, that sociocultural factors can play a central role in constraints on senior tourism.

Keywords : senior tourism; senior tourism constraints; tourism constraints; tourism motivations; tourism experience; tourism facilitators; senior tourism in Mexico; senior tourism in the Global South; tourism and family in Mexico; tourism in Mexico.

DOI : 10.1504/IJTA.2024.138907

International Journal of Tourism Anthropology, 2024 Vol.9 No.3, pp.201 - 217

Received: 01 Aug 2023 Accepted: 04 Oct 2023 Published online: 03 Jun 2024 *

Keep up-to-date

• Our Newsletter ( subscribe for free )
• New issue alerts
• Inderscience is a member of publishing organisations including:

• My View My View
• Following Following
• Saved Saved

Tourism a boon for Spain's economy but a bane for some locals

• Medium Text

• Visitors to Spain reach 85 million per year since pandemic
• Tourism helps Spain grow faster than euro zone peers
• Some Spaniards don't feel benefits of boom

UNDER-PRICED

Sign up here.

Reporting by Belen Carreño and Corina Pons; additional reporting by Joan Faus and Inti Landauro; writing by Charlie Devereux; editing by Toby Chopra

Our Standards: The Thomson Reuters Trust Principles. New Tab , opens new tab

Thomson Reuters

Reports on politics and economics in Spain. She is also an editor of Reuters Next. Has been finance reporter and business editor with several outlets over the past 20 years.

Corina is a Madrid-based business reporter focusing on coverage of retail, infrastructure and tourism including some of Spain's biggest companies like Inditex and Ferrovial. She was previously a senior correspondent in Venezuela, where she reported the Chavez and later Maduro government's efforts to retain power and the effects on the economy.

Markets Chevron

Materials, energy shares drag TSX lower at open

Canada's main stock index opened lower on Tuesday, dragged by losses in energy and materials shares as oil and copper prices fell, while investors await the Bank of Canada's interest rate decision on June 5.

Australian government spending rose in the March quarter to make a much needed contribution to economic growth, data showed on Tuesday, helping offset a steep drag from net exports.

• June 4, 2024

Airfare prices could be on the rise

Brian Kelly from The Points Guy details what travelers should know after The Associated Press reported industry leaders are saying fares will go up globally.

Up Next in travel

Tips to travel to mexico on a budget, watch mulan, minnie and mickey celebrate lunar new year at disneyland, disney's animal kingdom welcomes adorable baby monkey.

• Privacy Policy — 
• Your US State Privacy Rights — 
• Children's Online Privacy Policy — 
• Interest-Based Ads — 
• Terms of Use — 
• Do Not Sell My Info — 
• Contact Us — 

© 2024 ABC News

Tourism industry in Mexico employs over 4 million people

• September 8, 2023

MÉXICO » News » September 2023  » Tourism industry in Mexico employs over 4 million people

Published by Fernanda Magallanes on September 7, 2023

Tourism, typically associated with luxurious getaways and all-inclusive vacations, has a much deeper impact than meets the eye in Mexico. More than 4 million people’s livelihoods are intertwined with this industry, and recent reports suggest that it’s steadily expanding quarter after quarter.

As per the Federal Tourism Secretariat’s latest update, the tourism sector in Mexico employed a whopping 4,687,425 individuals by the end of the second quarter of 2023. This figure reflects an impressive growth of nearly 34,763 employees when compared to the first quarter, where the count stood at approximately 4,652,662 workers.

The most remarkable aspect of this growth is that it signifies a substantial 4 percent increase compared to the same period last year. In 2023, the sector boasted 4,600,580 employees solely dedicated to providing various tourist services.

Secretary Miguel Torruco Marqués highlighted that the Specialized Technical Committee of Economic Statistics of the Tourism Sector signifies a staggering 8.9 percent of the national workforce. This suggests that beach destinations, known for their allure, are the primary hubs for this booming industry.

Furthermore, Torruco Marqués emphasized that employment in tourism during the second quarter of 2023 surpassed 5 percent when compared to 2020, which recorded 4,487,000 individuals employed in this sector. This surge could potentially lead to substantial economic growth in the 270 tourist-oriented locations across the nation.

The diversity within the tourism sector is evident through the array of jobs it encompasses. From waiters, chefs, and entertainers to tour operators, travel agents, and event organizers, the industry provides a vast spectrum of employment opportunities. These roles span across areas such as tourism marketing, food and beverage, hotels, hospitality, public relations, and ecotourism, among others.

Moreover, it’s worth noting that the aviation and cruise industry also contributes to this substantial employment figure. Even though these workers do not have fixed places of residence, they are of Mexican origin and are accounted for in the population and occupational census.

Mexico’s tourism sector continues to be a robust source of employment, with over 4 million individuals finding livelihoods within its various branches. This growth, both in comparison to previous years and within the same year, signifies a significant economic impact, particularly in the nation’s popular tourist destinations.

Link to the article

More Recent News about Tourism in México

Mexico Prepares for Landmark Election: First Female President in Sight

This Sunday, approximately 98 million Mexicans will cast their votes in a historic election, potentially ushering in the country’s first female president. The election pits Claudia Sheinbaum of the ruling coalition, Let’s Keep Making History, against Xóchitl Gálvez of the opposition alliance, Force and Heart for Mexico, with Jorge Álvarez Máynez of the Citizen Movement also in the race.… Read More

New Air Routes Boost Tourism in Mérida

Mérida is set to enhance its international tourism through the introduction of new air routes. The Director of Economic Development and Tourism of Mérida, José Luis Martínez Semerena, announced partnerships with airlines such as Viva Aerobus to establish direct flights between Mérida and Bogotá, with a layover in Cancún.… Read More

Puerto Vallarta Shines Among World’s Best Free Attractions

Puerto Vallarta, a popular Mexican tourist destination, has been recognized as one of the top 20 places in the world for its outstanding free attractions. The ranking, conducted by NeoMam Studios on behalf of CashNetUSA, places Puerto Vallarta in the 15th spot globally, highlighting its appeal to budget-conscious travelers.… Read More

Mazatlán Welcomes Over 35,000 Cruise Ship Visitors in May

Mazatlán has concluded the month of May with a remarkable influx of over 35,000 cruise ship visitors, according to the Sinaloa Secretary of Tourism. This significant increase in tourism was marked by the arrival of the Carnival Panorama cruise ship on Wednesday.… Read More

Mexico Attracts $469.2 Million in FDI for Tourism

Mexico sees significant growth in Foreign Direct Investment (FDI) in the tourism sector, attracting $469.2 million in the first quarter of 2024, a notable increase from $378.3 million in the same period of 2019, according to Tourism Secretary Miguel Torruco Marqués.… Read More

Discover the Enchanting Marfil in Guanajuato

Marfil, a quaint and often overlooked area in Guanajuato, boasts a unique charm that harks back to picturesque Italian villages. This hidden gem, known as the Antiguo Camino a Marfil, is a magical spot filled with history, nature, and allure.… Read More

Culiacán Aims to Boost Meeting and Culinary Tourism

The State Tourism Department is focusing on making Culiacán a leading destination for meeting and culinary tourism, according to Ricardo Velarde Cárdenas, the acting head of Tourism in Sinaloa.… Read More

National Durango Fair 2024 Set to Attract Over a Million Visitors

Durango’s National Fair 2024, named “Francisco Villa,” is expected to attract more than a million attendees, with a significant portion being tourists visiting during the vacation season, stated Elisa María Haro Ruiz, Durango’s Secretary of Tourism. The event aims to boost tourism and economic activity in the region.… Read More

Sinaloa Showcases Tourism at Guadalajara’s Arlag International Fair

In a bid to promote Sinaloa’s diverse tourist attractions, Ricardo Velarde Cárdenas, head of the Sinaloa Tourism Department, joined forces with the Hotel and Motel Associations of Mazatlán and Los Mochis to participate in the Arlag International Fair in Guadalajara. This significant event, held from May 22 to 24, aims to boost tourism by showcasing the state’s offerings.… Read More

Durango Announces Exciting Lineup for “Feria Nacional Francisco Villa Durango 2024”

The Secretary of Tourism in Durango, Elisa Haro Ruiz, has announced the much-anticipated “Feria Nacional Francisco Villa Durango 2024,” set to take place from July 19 to August 4. This event promises nearly 30 days of vibrant activities, including music performances, livestock exhibitions, mechanical rides, charro shows, sports activities, and wrestling matches.… Read More

Strengthening Mexican Cuisine and Tradition: A New Partnership

The Tourism Department in Hidalgo and Tecuani, Experts in Tourism and Culture, have signed an agreement aimed at promoting and supporting local communities by showcasing their tourism and gastronomic products. This collaboration marks a significant step in elevating the visibility of local culinary traditions and tourism offerings.… Read More

Tabasco Chocolatier Shines at Serbia’s International Agricultural Fair

Ema, a chocolatier from Tabasco, Mexico, is participating in the 91st edition of the International Agricultural Fair in Novi Sad, Serbia, showcasing the rich flavors of Tabasco’s cacao and chocolate. This participation aims to promote Tabasco’s products and explore new markets through the support of the National Chamber of the Transformation Industry (Canacintra).… Read More

Cancún’s Future: Sustainable and Well-Organized Growth

In a cordial meeting with representatives of the Mexican Chamber of the Construction Industry (CMIC) Quintana Roo Delegation, Ana Paty Peralta, the candidate for the municipal presidency of Benito Juárez, laid out her vision for a stronger, fairer, more opportunity-filled, and sustainable Cancún. Her goal is to consolidate the city into a model of shared prosperity and well-being.… Read More

Promising Vacation Season for Tourism in Yucatán

The head of the Ministry of Tourism Development (Sefotur), Michelle Fridman Hirsch, announced a positive outlook for Yucatán’s vacation season, projecting another record-breaking year based on current data and trends observed in 2024 so far. The optimistic forecast comes as the state continues to build on its growing tourism success.… Read More

Massive Turnout for “Pink Tide” Protests Across Mexico and Abroad

On Sunday, May 19, numerous marches and rallies took place across Mexico and abroad, organized by the “Pink Tide” movement. Originating in 2022, this movement aims to defend the National Electoral Institute (INE) and has evolved into an opposition force against the ruling party, Morena. The movement now promotes voting for Xóchitl Gálvez Ruiz and other opposition candidates.… Read More

Mexico’s Tourism: A Boost for the Economy

Tourism in Mexico is not only a significant source of economic income but also a crucial creator of employment for millions of Mexicans. The tourism industry is a vital driver of economic growth and development, yet its importance is often overlooked.… Read More

Tourist attractions in México

• Capital Cities

Folklore, gastronomy, literary culture, art and exhibitions, is what you will find in the capitals of the states of Mexico. To the north, colonial Mexico, Puebla, Guadalajara, Guanajuato, the Sonoran desert and the California peninsula. To the east Veracruz and the gulf. To the west Acapulco, Oaxaca and Tuxtla Gutiérrez. And to the south the Riviera Maya and the pyramids of Chichén-Itzá, Tulúm and Cobá in Yucatán, Palenque in Chiapas, the cenotes, and the Central American jungles.… Read More

• Traditions in Mexico

It is practically impossible to make a meticulous, and above all, accurate selection of the places to visit in Mexico. Each place that our country houses is unique and beautiful in its own way. Mexico, with its nearly 2 million km², has a large number of scenarios to offer, as well as endless activities to do. Do not lose your way and enter the places to visit in Mexico. In Mexico, apart from the beaches and its famous archaeological sites, there are many other really interesting sites and activities that you should know. In the surroundings of the main cities you will find places full of culture and tradition, where you can spend relaxing, interesting and fun vacations. On your trip through Mexico you cannot stop obtaining souvenirs, the crafts that are made here are of the highest quality and recognized worldwide. A shopping tour cannot be missed.… Read More

On the Beaches of Mexico you can immerse yourself in the intense blue ocean of the Pacific bays, sunbathe on the shore of the warm and transparent waves of the Caribbean Sea in Quintana Roo or even rest on the beautiful coasts of the Gulf of Mexico. Mexican beaches hide wonderful secrets for the traveler. By visiting them, in addition to enjoying the excellent climate and water activities, you can discover splendid archaeological sites and interesting colonial cities without traveling long distances.… Read More

States Of Mexico

Mexico has an incredible diversity of landscapes, where the beauty of its beaches, internationally recognized, stands out. In its vast territory of coasts, there are beaches of unparalleled beauty, and colorful landscapes. A large network of first-class hotels and tourist services is available to visitors to these beaches. Mexico is also mystical places, dotted with archaeological testimonies inherited from its original inhabitants. Monuments made by the Mayas, Aztecs and Toltecs are located in magical landscapes, like lighthouses in an ocean of natural beauty. They offer visitors buildings that tell their history, and museums that collect their cultural heritage. And that keep alive ancestral traditions, in ceremonies and festivals, where you can enjoy cultural activities and entertainment.… Read More

• Magical Towns

A Magical Town is a place with symbols and legends, towns with history that in many cases have been the scene of transcendent events for our country, they are places that show the national identity in each of its corners, with a magic that emanates from its attractions ; visiting them is an opportunity to discover the charm of Mexico. The Magical Towns Program contributes to revalue a set of populations in the country that have always been in the collective imagination of the nation and that represent fresh and varied alternatives for national and foreign visitors. A town that through time and in the face of modernity, has conserved, valued and defended its historical, cultural and natural heritage; and manifests it in various expressions through its tangible and intangible heritage. A Magical Town is a town that has unique, symbolic attributes, authentic stories, transcendent events, everyday life, which means a great opportunity for tourist use, taking into account the motivations and needs of travelers.… Read More

• Archaeological Sites

The Archaeological Zones are the cultural past of every Mexican. You will be amazed at the ambient, nature and the environment that surrounds them. Climbing to the top or being around it will take us back in time to admire every detail. México is a country of culture and traditions, many of which we have inherited from the pre-Hispanic inhabitants of this vast territory, although it is true that there were more settlements in the central and southern part of the country, it is also possible to find some archaeological remains in the north. … Read More

• Ecotourism and Adventure

Mexico is one of the best countries for Ecotourism as it has a great variety of flora and fauna, as well as a large number of refuges for extraordinary species. You can enjoy recreational activities of appreciation and knowledge of nature through contact with it, such as: stargazing, observation of natural attractions, wildlife and bird watching. Throughout México there are more than 176 protected natural areas, 5 of them considered by UNESCO as Natural Heritage of Humanity. Just for this and much more, we believe that Mexico is a Paradise for Ecotourism.… Read More

The Gastronomy of Mexico has a great diversity of typical dishes, which is why it was recognized by UNESCO as Intangible Heritage of Humanity. The basic and representative ingredients of Mexican dishes are: corn, coriander, chili, beans, piloncillo, nopal and tomato. Mexican cuisine is also characterized by its sauces, which serve as an accompaniment to traditional dishes, prepared based on spices.… Read More

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• States of Mexico
• Animal Rescue in Mexico