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ACCOMMODATION IN SOUTH AUSTRALIA

Find the perfect place to stay with accommodation in south australia.

In South Australia, you'll find a wide range of places to stay. Get back to nature, camping under the starry night sky or immerse yourself in culture-rich city life by staying at luxurious hotels like the Mayfair Hotel or The Oval Hotel at Adelaide Oval.

South Australia is home to some of the most luxurious accommodation in Australia, with regions like the Flinders Ranges and Outback , Kangaroo island and the Adelaide Hills boasting some out-of-this world places to stay. If you want to simply relax, try getting off grid to disconnect in a secluded cabin somewhere sleepy , or on board a  houseboat bobbing along the Murray River, or beachside with scenic views of the  Eyre Peninsula or Yorke Peninsula . 

Save on places to stay Accommodation deals

Find the best price on accommodation this winter with this great range of offers to fit any budget., cabn kuitpo forest, my sister & the sea, the old chaff mill organic vineyard retreat, eos by skycity, emu bay holiday homes, boats and bedzzz - "the murray dream" moored houseboat accommodation, moolooloo station, parcoola retreats flow, the other house, cabn georgia, renmark river villas - "the potter villa" (no 50), altamira vineyard retreat, the villas - barossa, cabn matilda, get inspired find your dream winter getaway, discover some of the best accommodation in south australia, from hidden gem airbnb's, to cosy cottages and off-grid wonders - not forgetting luxurious accommodation amongst the vines..

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South Australia's Best Luxury Accommodation

Life’s short, live it up in luxury in south australia. enjoy the finer things in life and relax in ultimate luxury at one of south australia’s best luxury hotels and resorts., sequoia lodge - exclusive adults only luxury, southern ocean lodge, pavilions at lenswood, naiko retreat, sofitel adelaide, stowaway kangaroo island, timba rtreet, ecopia retreat - the residence, esca at nest & nature, wander on kangaroo island, the frames - luxury riverland accommodation, pod[e] mulla mulla, south australia's best cosy winter stays, warm up in a cosy corner at one of these snug cabins, retreats and cottages. slow down and curl up in front of the fire, book or glass of south australian wine in hand, and watch the world go by., cabn x kangaroo island, divine domes mclaren vale, the vineyard retreat mclaren vale, carriage house 1884, lost in mount osmond - skyline retreat, colhurst house, espira- a romantic winery soul, coorong life, bellwether wines - glamping and camping, frogwell hollow, rogasch cottage, the domes at mountain path meadows, lookout cave underground motel, ryelands farmstay, trestrail cottage, south australia's best off-grid accommodation, escape the city and rediscover the simple pleasures of life at a cosy cabin or romantic retreat in south australia. break your 9-5 routine and surrender to mother nature’s nurturing embrace as you wake up to the sound of birds, not your alarm., rawnsley park station helicopter experiences, bill's boathouse, island burrow, cabn clare valley, earthship ironbank, scotts creek eco-suites - riverland, bayside glamping's glamping tent, the greenly carriage, wilpena pound resort, adelaide and south australia accommodation deals and offers, find places to stay in adelaide and beyond. from five-star hotels, to boutique cabins and regional retreats; there are stunning places to stay all over south australia, not matter your budget..

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CABN off grid accommodation + bonus wine^

Valid for RAA Members only. Offer ends 30 Jun 2024^ ...Show more

^ Stay a minimum of 2 night and receive a complimentary bottle of wine. Valid for RAA members only. For stays at Barossa, Clare Valley and Kangaroo Island Ocean View properties. Offer ends 30 June 2024. Terms and conditions apply.

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Save on your next holiday with winter deals to keep you warm!

Bid your price and travel for up to 12 months..

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Each package is unique and individually sold. Subject to availability and excluding some periods of travel.

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Stay at HotelMotel from $161 and enjoy bonus offers^

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^Price is per room per night. Book one night at HotelMotel and receive a complimentary bottle of wine and parking, plus early 12pm check-in and late 12pm check-out. Inclusions exclusive for bookings made through RAA at raa.com.au/travel. Offer available per room booked, not per person. Credit not redeemable for cash. Terms and conditions apply. See RAA website for full details.

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30% off BIG4 Breeze Holidays Parks – Port Elliot

On sale until 26 September 2024. ...Show more

This offer is valid for new site bookings only and cannot be used with another offer. Minimum 7-nights to maximum 42-night stay. This doesn't apply to ensuite sites. Not available for high and peak periods. Valid for travel across the following travel periods; 29 April 2024 - 06 June 2024,10 June 2024 - 04 July 2024 and 22 July 2024 - 26 September 2024

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Stay 7, Pay 5 at BIG4 Loxton Riverfront Holiday Park

On sale until 15 September 2024. ...Show more

This offer is valid for new bookings only at BIG4.com.au. Bookings must be between 1 st February to 15th September 2024 (excluding long weekends). Stay 7, Pay 5 must be consecutive nights with no f urther discounts or offers available. Cancellations/changes must be made at least 48 hours prior to arrival for a full refund. Cancellations after this are refunded at the discretion of management and may incur a fee. A minimum stay of seven (7) nights is required for this package. Additional nights are subject to availability.

Save 42%^ at Hotel Alba Adelaide

Save 42%^ at Hotel Alba Adelaide

^Stay 3 nights for 2 adults from $659 including daily breakfast, room upgrade, a bottle of wine on arrival and more. Offer ends 3 July 2024. ...Show more

Offer ends 11:59pm (AEST) 3 July 2024, unless sold out prior. Valid for stays from 1 June 2024 to 31 May 2025. A 3 night minimum stay applies. Blackout dates apply. From price available for stays 1 June 2024 to 31 May 2025. Surcharges may apply to other dates. Offer is subject to availability, which may be limited during weekends, school holidays and major sporting events. Flights and transfers are not included. Booking cancellations and changes are permitted up to 24 hours prior to check in, after this time, you will be charged the rate for all nights unless you are entitled to a refund or other remedy under the Australian Consumer Law. This offer may be extended, changed or cancelled without notice. Prices correct as at 1 June 2024.

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On sale now. ...Show more

Stay 3 nights and pay for 2 nights or stay 7 nights and pay for 5. Subject to availability. 

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14 unique stays in Australia to blow you away

Taylah Darnell

Editorial Assistant

06 February 2024

Time

From the remote reaches of the outback to the heart of UNESCO World-Heritage listed sites, these are Australia’s most unique stays.

Australia is practically overflowing with amazing accommodation options. But digging through countless accommodations can not only be time-consuming, it can sometimes be a little disappointing. To avoid those booking regrets, we’ve hit the ground to uncover some of the most unique stays across Australia that you simply can’t find anywhere else. Trust us, they’re so cool you won’t want to leave.

1. The Secret Treehouse, NSW

Live among the canopy of majestic gum trees at The Secret Treehouse in NSW’s UNESCO World Heritage-listed Blue Mountains . With all wooden accents and floor-to-ceiling windows, this special stay makes you feel truly at one with nature.

Snuggle up by the fireplace as you look out over undulating valleys. Wander along walkways constructed high above the ground. Enjoy a spa bath or in-cabin full-body massage.

The surrounding area is also full of things to do if you’re keen on an adventure. Go on a guided glow worm tour, check out the nearby organic farms or go fruit picking in Bilpin. All before coming home to your very own hideaway in the trees.

2. Longitude 131, NT

Experience the quintessence of the Australian outback at Longitude 131 in the Northern Territory ’s Ulu r u-Kata Tju t a National Park . Here, you’ll have front-row seats across the desert to Ulu r u, one of Australia’s most celebrated icons.

Longitude 131 in NT

Live out your outback dreams at Longitude 131. (Image: Tourism NT/George Apostolidis)

There are a range of accommodation options at Longitude 131. Luxury tents consist of gorgeous glamping domes with floor-to-ceiling windows and a large balcony that looks out over red desert plains.

Longitude 131 in NT

Enjoy your private plunge pool with views of Uluṟu. (Image: Tourism NT/George Apostolidis)

Step up the grandeur by booking the Dune Pavilion, designed for peak outback luxury. The only accommodation in Australia to offer views of both Ulu r u and Kata Tju t a, the lodge features a rain shower, fireplace, outdoor lounges and a stunning private plunge pool with spectacular views. Add the proverbial cherry on top by visiting the onsite spa.

Longitude 131 in NT

Enjoy views over Uluṟu-Kata Tjuṯa National Park. (Image: Tourism NT/George Apostolidis)

3. Desert Cave Hotel, SA

Book a stay under the earth at Desert Cave Hotel in Coober Pedy, South Australia . One of a select few international underground hotels around the world, this truly is a once-in-a-lifetime stay.

Hang out in your cave-style room, all dug-out walls and earthy tones and featuring all the usual amenities required of a hotel stay, despite being underground. You can also grab dinner and a drink in the hotel’s subterranean restaurant.

Coober Pedy is also full of incredible outback experiences. Go on a tour of nearby caves and mines. Fossick for rare opals. Hike the famous Oodnadatta Track. Or catch the sunset at Big Winch Lookout.

4. ReefSuites, Qld

The Great Barrier Reef is the world’s largest coral reef system. And now you can sleep amongst it at ReefSuites , Australia’s first underwater accommodation. A common motif among unique Australian stays, ReefSuites feature floor-to-ceiling windows that look out at crystal-clear waters and the marine life that live there.

ReefSuites in Qld

Get up close and personal with marine life. (Image: Tourism and Events Queensland)

Arrive via a scenic flight over the Whitsundays , where you’ll see the reef from above in all its glory. Each room (there are only two available) is tinged in turquoise shimmers and features a large comfy bed and an en suite.

While staying at ReefSuites, take advantage of its prime location and go on a private guided snorkelling tour or semi-submarine tour of the reef. Check out the onsite underwater observatory or dine under the stars come nighttime.

Great Barrier Reef, Qld

ReefSuites is on the doorstep of the Great Barrier Reef. (Image: Tourism and Events Queensland)

5. Lilypad, NSW

Drift along Pittwater in Sydney ’s Northern Beaches at Lilypad , one of Australia’s most luxurious houseboats . Floating in the middle of the bay, this dreamy, sustainable stay is unlike anything you’ve seen before.

Accessible only by a tender, the full-service villa is secluded and private with 360-degree water views. Laze on the large deck on a sun-lounger or take one of the stand-up paddleboards for a cruise on the water. Come evening, the deck is the perfect place for a sunset cocktail.

Inside, resort-style furnishings bring the vacay vibes. From the luxurious king bed and fireplace to an open kitchen-living space and on-board wine cellar, you won’t want to leave.

6. Mile End Glamping, WA

Take glamping to the next level at Mile End Glamping in the stunning Margaret River wine region of Western Australia . This off-grid stay consists of distinctive geodesic domes with stilts that look out onto the 58-hectare natural estate.

Mile End Glamping in WA

Stay in a funky geodesic dome. (Image: Tourism Western Australia)

Each dome features a private bathroom, kitchen, king bed and private deck with an outdoor bath so you can soak in the views. Mile End Glamping is only a 20-minute drive from a variety of Margaret River wineries and the beachside suburb of Busselton , so there’s plenty to do when you’re not hanging in your unique retreat.

Mile End Glamping in WA

Bask in the sun on your private deck. (Image: Tourism Western Australia)

7. Thorngrove Manor Hotel, SA

Fairytales are real – at least they are at Thorngrove Manor Hotel in Stirling, a 25-minute drive out of South Australia’s capital, Adelaide . This Small Luxury Hotels of the World stay transports its guests into the pages of a picture book with its cobblestone facade, towering turrets and manicured gardens.

Thorngrove Manor Hotel in SA

Live out your fairytale dreams at Thorngrove Manor. (Image: Thorngrove Manor Hotel)

There are six unique accommodation options at Thorngrove. The Tower Room is a sophisticated option with a porcelain spa bath, hand-carved bed and private balcony. Or opt for the peak of prestige with The Kings Chambers, a two-room suite on the ground floor with a private driveway, rose-covered portico and baronial-style fireplace.

Thorngrove Manor Hotel in SA

Thorngrove is part of the Small Luxury Hotels of the World collection. (Image: Thorngrove Manor Hotel)

Whether you’re wandering the stunning grounds, indulging in a private afternoon tea or exploring the wine region surrounding the property, you’ll feel like royalty at Thorngrove Manor.

Thorngrove Manor Hotel in SA

Interiors are fit for royalty. (Image: Thorngrove Manor Hotel)

8. Mount Ophir Estate, Vic

Stay on 50 hectares of farmland in the Rutherglen region of Victoria at Mount Ophir Estate , a collection of accommodation options that feel straight out of a movie. Mount Ophir is split into six different stays – The Gatehouse, The Tower, The Lodge, The Residence, The Winemakers Cottage and The Pickers Cottage.

Mount Ophir Estate in Victoria

Mount Ophir Estate resides in the Rutherglen region of Victoria. (Image: Kate Shanasy)

Each refurbished offering is unique in its own way. French-provincial The Tower stretches three floors and sleeps two. The Winemakers Cottage is part of the original facilities and features a cosy loft bedroom. Whichever you choose, you’ll be spoilt.

Mount Ophir Estate in Victoria

Light-filled and homely interiors make for a cosy stay. (Image: Kate Shanasy)

In the heart of the estate, a heritage winemaking building doubles as one of Victoria’s most unique events spaces – four main halls, all exposed brick and high ceilings, across two levels – perfect for small groups and special events.

9. Picnic Island, Tas

Have a whole slice of Tasmania to yourself by booking a stay on the picturesque and private Picnic Island . Nestled between Freycinet National Park and The Hazards mountain range, it’s the perfect place for nature lovers.

Picnic Island in Tasmania

Retreat to your private island near Freycinet National Park. (Image: Luke Tscharke)

The copper-clad luxury retreat can be booked for up to 10 people across two lodges. Gather in the communal Birdhouse for dinner, then relax on the deck by an open fire with views across Wineglass Bay. If you’re lucky, you’ll even spot the resident penguins!

Picnic Island in Tasmania

Wake up to Wineglass Bay on Picnic Island. (Image: Aaron Jones)

10. Hideaway Litchfield, NT

Stay in a glamourous shipping container in the heart of Litchfield National Park with Hideaway Litchfield in the NT. Designed to fit into the landscape, these shacks are artful, minimalistic and oh-so cosy.

Litchfield Hideaway in NT

The cabins are nestled in the heart of Litchfield National Park. (Image: Tourism NT/Jason Charles Hill)

Choose from three cabins – Cascade, Wangi and Tolmer. Cascade is perfect for families, situated at ground level with easy access. Wangi is for the intrepid traveller, featuring an outdoor staircase and stunning views of native bushland.

Hideaway Litchfield in NT

The cabins are made from shipping containers. (Image: Tourism NT/Hideaway Litchfield)

Tolmer is the epitome of bush-style luxury. The two-storey masterpiece includes a spacious deck and balcony, floor-to-ceiling windows and world-class views. If you’re keen to camp, check out the private camp with huts and bunk beds.

Hideaway Litchfield in NT

Enjoy a barbecue on the back deck. (Image: Tourism NT/Hideaway Litchfield)

11. Shandonvale Station, Qld

Go full outback at Shandonvale Station , one of a few incredible bucket-list station stays across Australia . Here, you’ll be calling a recently refurbished 100-year-old guesthouse home in the middle of the Queensland outback .

Shandonvale Station in Outback Queensland

The station is situated on more than 6000 hectares of farmland.

Think an outdoor treetop artesian bath, filled with mineral-rich waters, a chopper ride over the bush, paddock-to-plate dining experiences, shooting lessons at the gun range, and the list goes on!

Shandonvale Station in Outback Queensland

Soak in river views from the outdoor treetop artesian bath.

Just under a two-hour drive from Longreach , Shandonvale is located on a working outback station that sprawls across more than 6000 hectares. Sheep, kangaroos, camels, donkeys, horses, emus, pigs and deer all call it home.

12. The Lily, WA

Bunker down in a real-life Dutch windmill at The Lily in WA’s Stirling Range National Park. The self-contained accommodation offers views across the Stirling Range, with cattle surrounding the property adding to its charm.

The Lily in WA

Stay in a 16th-century ground-sail flour mill at The Lily.

Originally a 16th-century ground-sail flour mill, the five-storey windmill is one of the largest of its kind in Australia. The Scandinavian wood heater, air-conditioning, full-equipped kitchen and wi-fi with have you feeling right at home.

13. Barnhaus, Tas

Barnhaus is a unique, self-contained tiny home built in the agricultural region of Forth in Tassie. The Scandinavian barn-style cabin welcomes guests to disconnect, enrich their souls and enjoy nature – all while leaving a limited ecological footprint.

Barnhaus in Tasmania

Barnhaus offers the perfect hideaway in Tassie.

At Barnhaus, you’ll find a cosy sleeping area, a country-style kitchen, a sleek bathroom and a private garden. Spend the day tending to the veggie patch, enjoying the sun, reading by the large window or bingeing Netflix. It truly is cosy, countryside living.

Barnhaus in Tasmania

You’ll have everything you need during your stay at Barnhaus.

14. Qii House, Vic

A meditation and relaxation hub in Victoria’s Otways, Qii House is tranquillity at its best. The architecturally designed retreat was built in the 70s by Melbourne architect Edgard Pirrota.

Qii House in Victoria

Qii House was designed by architect Edgard Pirrota.

The bespoke house sits among lush greenery, hidden in plain sight by its wooden exterior. It’s filled with natural light by day and glows softly in the night. The space features fishbowl windows, al fresco living areas, funky interiors and an outdoor deck.

Wander the Great Otway National Park surrounding Qii House and you’ll stumble upon flowing waterfalls and a flurry of wildlife. You’ll (reluctantly) return home feeling refreshed and rejuvenated.

Qii House in Victoria

The interiors are funky and vibrant.

Taylah has been passionate about writing since she learnt to read, spending many hours either lost in the pages of a book or attempting to write her own. When she's not immersed in the world of words, she enjoys spending time amongst nature, hunting for second-hand treasures and watching/playing a good game of soccer.

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The most visited state in the nation is home to Sydney , Australia’s most beautiful capital city. There are transport options from Sydney to the marvellous destinations and fun adventures in the regions. There are trains and coaches, as well as flights from Sydney Airport to many regional airports.

What about getting to an island paradise? The UNESCO World Heritage-listed Lord Howe Island is only a short plane trip from the mainland. A top destination all year, the island is home to the world’s most southerly coral reefs, as well as lovely beaches and great fishing, snorkelling and diving.

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9 money-saving tips for budget travelers in Australia

Natasha Bazika

Nov 10, 2023 • 8 min read

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Stretch your budget further in Australia with these money-saving tips © Belinda Howell / Getty Images

Australia – with its wallpaper-worthy landscapes, vibrant cities, and unique wildlife – is a dream destination for many.

Unfortunately, while Australia  is known to be laid-back, it is not known as a budget destination. Even locals find the cost of living a hard pill to swallow. Ultimately, how expensive Australia feels will depend on the exchange rate of the Australian dollar with your home currency.

Whether you’re in Sydney , Perth  or an outback location in between, food, activities and especially accommodation can add up quickly. However with careful planning it is possible to keep costs reasonable on a trip to Australia. Here are our top money-saving tips along with a guide to daily costs.

A guide to daily costs

  • Shared bunk room in a hostel: $40–80
  • Basic room for two: $180–250
  • Single fare on public transport: $2–4
  • Bacon and egg roll for breakfast: $8–12
  • Meat pie: $6
  • Dinner per person, excluding drinks: $30–60
  • Beer in pub: $5–9, 
  • Cocktails: $15–25

Total average daily cost: $200 – 300

Adventurous women following a hiking trail along a rocky outcrop

1. Plan your trip during the off-peak season

Australia's peak tourist season  falls during the southern hemisphere's summer. This makes December to February the most expensive time to visit Australia. 

Instead, consider traveling during the shoulder seasons of spring (September to November) or autumn (March to May), when you're more likely to score a deal on accommodation, domestic flights and even tours. As most accommodation providers – particularly in urban centers – rely on dynamic pricing, these months are when you’ll be more likely to snag a room for a reasonable price. The same is true of seats on internal flights and tour buses. 

It’s also a great opportunity to discover offbeat festivals timed to coincide with the seasons, such as Tasmania ’s winter solstice celebration, Dark Mofo, or cherry-picking in Victoria’s Yarra Valley .

2. Sydney is not always the cheapest city to fly into

Sydney is considered the gateway to Australia, but it’s not the country’s only international airport. You might be able to save a chunk of change if you fly directly into Melbourne , Brisbane or Perth instead. 

You'll find that domestic airfares within Australia are surprisingly budget-friendly, although their high environmental cost bears careful consideration. One-way flights between Melbourne and Sydney retail for as little as $59. You can expect a slightly higher level of service and more inclusions when flying with Australia’s budget airlines (including Bonza and Jetstar ) than you may have experienced with low-cost carriers in other regions. 

Another money-saving option is to consider a flight package. Qantas , Australia's largest airline, often has travel deals that include airfare, hotels and car hire . You can use its  multi-city trip planner to budget domestic travel within Australia. 

3. The cheapest places to eat are markets and pubs

Australia's big cities have top-notch restaurants , but they can be pricey and are likely to be a stretch too far for budget travelers. Instead, opt for the lively markets in laneways, parks, and historic sites. Savor street food, like Thai and Greek delights, at Melbourne's Queen Victoria Market or explore Sydney's Chinatown night markets on Fridays, with dishes starting at just $5. 

If you're in regional areas, weekends are a treat with farmers' markets offering everything from freshly baked pastries and picnic supplies to souvenirs to take home. 

For more wallet-friendly dining, keep an eye out for food trucks – they're everywhere. In Darwin , Parap Village Markets serves up some of the best laksa (Malaysian noodle soup) in Australia, while Sydney and Brisbane have a variety of options from Texas BBQ to Filipino fare.

And if you're in the mood for a classic Aussie meal, check out the local pubs. Most will offer a daily special, like a $12 chicken parmigiana or a $10 burger with chips. Finally, before you balk at prices for mains, remember that they include tax and tipping isn't customary; what you see on the menu is what you'll pay. 

A solo figure stands on the edge of a red-rock cliff above a valley

4. Australia's best attractions are free

In Australia, the real treasures lie outdoors on captivating beaches, coastal walks, and mountain trails. There are over 600 national parks and while a handful charge an entrance fee, most are free to explore.

There are also hundreds of cost-free museums and attractions across the country, including the Australian Museum in Sydney and the National Gallery of Victoria . Some may request donations or provide free entry only during specific hours, typically outlined on their websites. 

Another option is to join a free walking tour that delves into local history and iconic landmarks. In Brisbane, volunteers spend two to three hours guiding visitors through the city; the Sydney Sights tour leads you around neighborhoods and to famous places, like the Opera House ; and in Melbourne, a Culture Capital tour takes you deep into the city’s labyrinth of laneways and arcades. While these tours may advertise themselves as "free," they often run on a tips basis or "pay what you think it's worth", so bear in mind that the guides are usually expecting a financial contribution.

If you’re having trouble finding a tour online, ask at an information center or chat with the booking desk or concierge where you're staying. Just remember to book your spot for these tours in advance.

For popular tourist attractions, consider investing in a multi-attraction combo pass. Sightseeing Pass Australia , for example, offers discounts for attractions in South Australia and Western Australia, while Sea Life Sydney ’s Pass will save you up to 50% on other nearby sights. Alternatively, scout for discounts on platforms like Klook , Red Balloon  and Adrenaline to make the most of your sightseeing adventures.

5. Hire an RV or campervan for cheap accommodation and travel

Whether it's a road trip through the outback or along the coast , the best and sometimes only way to see Australia is by car. To explore efficiently, consider hiring a camper instead of a traditional car rental. Campervans provide affordable accommodation on wheels, with nightly fees at caravan parks averaging around $30 for unpowered sites, and upwards of $40 for powered spots (although you may find even better deals on private land through Hipcamp ).

There are also free campsites available throughout the country, offering an authentic, off-the-beaten-path experience. These can be found using apps such as WikiCamps Australia and CamperMate . If you go this route, prepare for minimal amenities; some spots lack toilet facilities or access to clean water. 

Van rental costs start at approximately $40 per day, depending on the model. Camplify (which is like Airbnb for motorhomes and vans) has an under $100  section, making it easy to pick your next home on wheels within budget. Jucy Rentals is another option, best suited to road trippers on a backpacker budget.

While you’ll save on accommodation, bear in mind that petrol (gas) is expensive in Australia. Prices fluctuate, but at the end of 2023 a liter of fuel was between $1.80 and $2.10.

Family and a farm worker explore a farm with many sheep in a field

6. Consider a farm stay for a different perspective 

Australia is witnessing a rise in the popularity of rural farm stays among travelers. Whether visiting a region for a month or a weekend, you can book a tiny house on a cattle station or sleep in a chic converted shearing shed. They can sometimes be cheaper than hotels, with a breakfast typically included. Most importantly, they double as a free attraction for the whole family, as many farm stays encourage guests to pet the horses and feed the cows.

To find them, use Hipcamp or Booking.com 's "farm stay" filter. While some farm stays can be upwards of $600 for a luxe glamping experience, some cost less than $250 per night for an entire cottage to yourself. Many tourist-facing farmstays, such as the Tweed's Hosanna Farmstay , double as campgrounds with sites from $21 a night and huts from $125.

7. Work or volunteer while you travel 

A working holiday visa in Australia can be a savvy move to explore Australia's culture and breathtaking scenery while padding your wallet. Available for visitors between the ages of 18 and 30 (and up to 35 in some cases) from eligible countries, these visas allow you to work as a tourist in Australia. 

Housesitting is another option for travelers. You get to stay for free in great homes across Australia, in exchange for looking after the house, and possibly pets too, while the owners are away. Aussie House Sitters and Mindahome.com both list available house sits; there is a small membership fee to join, but it’ll pay off in accommodation savings if you land a housesitting gig.

8. Bring your own wine to dinner

Australia has steep taxes on alcohol, resulting in high prices. Expect to pay $13 for a glass of house wine. To lessen the blow on your budget, opt for happy hour drinks when cocktails are just $15 and tap beers will start at $5. Many places also offer food deals like $10 nachos and $5 fries. 

For a budget-friendly dinner with drinks, some restaurants – particularly Chinese, Italian, and Mediterranean ones – will allow you to bring your own bottle of wine. This will typically be advertised in the restaurant’s front window, with a nominal corkage fee of around $3. Although if you walk in with a “goon” bag (a four-liter bag of wine, which will set you back about $12) you might turn some heads.

9. Join a group tour

A common oversight among travelers is underestimating Australia's vast size. With a population of just 25 million, its landmass rivals that of the United States. Travel times – particularly to remote regions – aren’t just critical to your itinerary; they’ll also affect your bottom line. 

This is when group tours – which cover lodging, food, transportation, and experiences – can be particularly good value, especially for destinations such as Uluru-Kata Tjuta National Park and K’gari (Fraser Island) . Tour operators are typically able to negotiate lower group rates for their guests, saving you not just time and effort in planning, but money as well.

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  • Travel, Tourism & Hospitality ›
  • Accommodation

Travel accommodation in Australia - statistics & facts

Has australia’s hotel industry recovered, apart from hotels, what other types of travel accommodation are popular across australia, how is travel accommodation in australia expected to fare in 2023, key insights.

Detailed statistics

Number of hotels Australia 2011-2021

Travel product bookings in Australia 2024

Hotel / private accommodation online bookings by brand in Australia 2024

Editor’s Picks Current statistics on this topic

Travel, Tourism & Hospitality

Total hotel rooms Australia 2011-2021

Breakdown of hotels Sydney Australia 2023, by category

Further recommended statistics

  • Basic Statistic Operating profit of the accommodation and food services industry Australia 2017-2023
  • Premium Statistic Gross value added by the hotel industry Australia 2014-2021
  • Premium Statistic Number of hotels Australia 2011-2021
  • Premium Statistic Total hotel rooms Australia 2011-2021
  • Premium Statistic Number of new hotel rooms under construction Australia 2024, by select city or region

Operating profit of the accommodation and food services industry Australia 2017-2023

Gross operating profit of the accommodation and food services industry in Australia from December 2017 to December 2023 (in billion Australian dollars)

Gross value added by the hotel industry Australia 2014-2021

Gross value added (GVA) of hotels and similar accommodation establishments in Australia from 2014 to 2021 (in billion U.S. dollars)

Number of hotels and similar establishments in Australia from 2011 to 2021 (in 1,000s)

Number of rooms in hotels and similar accommodation establishments in Australia from 2011 to 2021 (in 1,000s)

Number of new hotel rooms under construction Australia 2024, by select city or region

Number of new hotel rooms under construction and expected to open in the next two years in Australia as of first quarter of 2024, by select city or region

Hotel market KPIs

  • Premium Statistic Hotel occupancy rate Australia 2023, by select city or region
  • Premium Statistic Average daily rate of hotels Australia 2023, by select city or region
  • Premium Statistic Hotel revenue per available room Australia 2023, by select city or region
  • Premium Statistic YOY growth of hotel occupancy rates Australia 2023, by select city or region
  • Premium Statistic YOY growth of average daily rate of hotels Australia 2023, by select city or region
  • Premium Statistic YOY growth of RevPar of hotels Australia 2023, by select city or region

Hotel occupancy rate Australia 2023, by select city or region

Occupancy rate of hotels in Australia as of December 2023, by select city or region

Average daily rate of hotels Australia 2023, by select city or region

Average daily rate of hotels in Australia as of December 2023, by select city or region (in Australian dollars)

Hotel revenue per available room Australia 2023, by select city or region

Revenue per available room (RevPar) of hotels in Australia as of December 2023, by select city or region (in Australian dollars)

YOY growth of hotel occupancy rates Australia 2023, by select city or region

Year-on-year growth of hotel occupancy rates in Australia as of December 2023, by select city or region

YOY growth of average daily rate of hotels Australia 2023, by select city or region

Year-on-year growth of average daily rate of hotels in Australia as of December 2023, by select city or region

YOY growth of RevPar of hotels Australia 2023, by select city or region

Year-on-year growth in revenue per available room (RevPar) of hotels in Australia as of December 2023, by select city or region

Hotel market breakdown

  • Premium Statistic Breakdown of hotels Sydney Australia 2023, by category
  • Premium Statistic Breakdown of hotels Melbourne Australia 2023, by category
  • Premium Statistic Breakdown of hotels Brisbane Australia 2023, by category
  • Premium Statistic Breakdown of hotels Perth Australia 2023, by category
  • Premium Statistic Breakdown of hotels Adelaide Australia 2023, by category
  • Premium Statistic Breakdown of hotels Canberra Australia 2023, by category
  • Premium Statistic Breakdown of hotels Hobart Australia 2023, by category
  • Premium Statistic Breakdown of hotels Gold Coast Australia 2023, by category
  • Premium Statistic Breakdown of hotels Sunshine Coast Australia 2023, by category

Breakdown of hotels in Sydney, Australia as of September 2023, by category

Breakdown of hotels Melbourne Australia 2023, by category

Breakdown of hotels in Melbourne, Australia as of September 2023, by category

Breakdown of hotels Brisbane Australia 2023, by category

Breakdown of hotels in Brisbane, Australia as of September 2023, by category

Breakdown of hotels Perth Australia 2023, by category

Breakdown of hotels in Perth, Australia as of September 2023, by category

Breakdown of hotels Adelaide Australia 2023, by category

Breakdown of hotels in Adelaide, Australia as of September 2023, by category

Breakdown of hotels Canberra Australia 2023, by category

Breakdown of hotels in Canberra, Australia as of September 2023, by category

Breakdown of hotels Hobart Australia 2023, by category

Breakdown of hotels in Hobart, Australia as of September 2023, by category

Breakdown of hotels Gold Coast Australia 2023, by category

Breakdown of hotels on the Gold Coast, Australia as of September 2023, by category

Breakdown of hotels Sunshine Coast Australia 2023, by category

Breakdown of hotels on the Sunshine Coast, Australia as of September 2023, by category

Camping and caravanning

  • Premium Statistic Number of domestic caravan and camping trips Australia 2021, by state
  • Premium Statistic Average occupancy rate of powered camping sites Australia January 2016-2023
  • Premium Statistic Average occupancy rate of unpowered camping sites Australia January 2016-2023
  • Premium Statistic Average daily rate of a powered camping site Australia January 2016-2023
  • Premium Statistic Average daily rate of an unpowered camping site Australia January 2016-2023
  • Premium Statistic Average daily rate of powered camping sites Australia 2023, by state
  • Premium Statistic Average daily rate of unpowered camping sites Australia 2023, by state

Number of domestic caravan and camping trips Australia 2021, by state

Number of domestic caravan and camping trips made in Australia in 2021, by state or territory (in millions)

Average occupancy rate of powered camping sites Australia January 2016-2023

Average occupancy rate of powered camping sites in Australia from January 2016 to 2023

Average occupancy rate of unpowered camping sites Australia January 2016-2023

Average occupancy rate of unpowered camping sites in Australia from January 2016 to 2023

Average daily rate of a powered camping site Australia January 2016-2023

Average daily rate of a powered camping site in Australia from January 2016 to 2023 (in Australian dollars)

Average daily rate of an unpowered camping site Australia January 2016-2023

Average daily rate of an unpowered camping site in Australia from January 2016 to 2023 (in Australian dollars)

Average daily rate of powered camping sites Australia 2023, by state

Average daily rate of powered camping sites in Australia in January 2023, by state (in Australian dollars)

Average daily rate of unpowered camping sites Australia 2023, by state

Average daily rate of unpowered camping sites in Australia in January 2023, by state (in Australian dollars)

Short-term rentals

  • Premium Statistic Average annual revenue of Airbnbs Australia 2022, by select city or region
  • Premium Statistic Airbnb occupancy rate of one bedroom apartments Australia 2022, by city
  • Premium Statistic Airbnb average daily rate of one bedroom apartments Australia 2022, by city
  • Premium Statistic Airbnb average monthly revenue of one bedroom apartments Australia 2022, by city
  • Premium Statistic Contributing factors to booking holiday homes Australia 2022

Average annual revenue of Airbnbs Australia 2022, by select city or region

Average annual revenue of Airbnbs in Australia in 2022, by select city or region (in 1,000 Australian dollars)

Airbnb occupancy rate of one bedroom apartments Australia 2022, by city

Occupancy rate of one bedroom and one bathroom Airbnb apartments in Australia as of April 2022, by city

Airbnb average daily rate of one bedroom apartments Australia 2022, by city

Average daily rate of one bedroom and one bathroom Airbnb apartments in Australia as of April 2022, by city (in Australian dollars)

Airbnb average monthly revenue of one bedroom apartments Australia 2022, by city

Average monthly revenue of one bedroom and one bathroom Airbnb apartments in Australia as of April 2022, by city (in Australian dollars)

Contributing factors to booking holiday homes Australia 2022

Contributing factors to booking holiday homes among Australian holiday home seekers in Australia in 2022

Further reports

Get the best reports to understand your industry.

  • Hotel industry worldwide
  • Travel and tourism in Australia
  • Restaurant and food service in Australia
  • Travel and tourism in New Zealand

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Tourist Accommodation, Australia

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NSW Accommodation Awards Logo

The NSW Accommodation Australia Awards for Excellence are recognised as the most prestigious hospitality and tourism awards, honouring the achievement of excellence in a wide range of categories in the accommodation industry inclusive of community contribution, accommodation, restaurants and bars and our people.

The Awards for Excellence are open to all members of Accommodation Australia NSW who meet the nomination criteria. Many winners will also be eligible to enter the high-profile AHA National Awards in 2024.

CLICK HERE TO VIEW 2024 NOMINATION INFORMATION

Please click below to view some of our previous winners: 

IMPORTANT DATES 

NOMINATIONS AND DINNER TICKETS OPEN   Tuesday, 6 February 2024

NOMINATIONS AND WRITTEN SUBMISSIONS DUE Friday, 15 March 2024

FINALISTS ANNOUNCED   Monday, 17 June 2024

PRESENTATION CEREMONY DINNER TICKETS CLOSE   Friday, 5 July 2024  

PRESENTATION CEREMONY 

VENUE The Fullerton Hotel Sydney No. 1 Martin Place DATE AND TIME Thursday,18 July 2024 6:00pm for a 7:00pm start  DRESS Black tie AFTER PARTY Verandah Bar 

PROPERTY ACHIEVEMENT AWARDS 

1.   Best Innovation Project (Free to nominate) 2.   Outstanding Achievement in Training 3.   Outstanding Community Contribution 4.   Best Environmental/Sustainability Practices 5.   Disability Inclusion and Access Award (Free to nominate) 6.   Workplace Health and Wellbeing Property of the Year 7.   Conference and Events Venue of the Year 8.   Best Marketing Campaign

PEOPLE AWARDS 

Hotels can nominate one employee per category.

9.     Engineer of the Year 10.   Finance Talent of the Year 11.   IT Talent of the Year 12.   Revenue/Yield Talent of the Year 13.   Food & Beverage Talent of the Year 14.   Conference & Events Talent of the Year 15.   Marketing & Communications Talent of the Year 16.   Sales Talent of the Year 17.   Human Resources Talent of the Year 18.   Rooms Division Talent of the Year 19.   Employee Excellence in Service 20.   Concierge of the Year 21.   Housekeeper of the Year 22.   Chef of the Year 23.   Industry Rising Star 24.   Executive of the Year

PROPERTY AWARDS 

25. Best Casual Dining Experience 26. Restaurant of the Year (Mid-Range – Superior Hotels) 27. Restaurant of the Year (Deluxe Hotels) 28. Bar of the Year (Mid-Range – Superior Hotels) 29. Bar of the Year (Deluxe Hotels) 30. Best Outdoor Experience (including rooftop bars) 31. Best Health Spa & Wellness Experience 32. Redeveloped/Refurbished Property of the Year 33. Motel of the Year 34. Apartment/Suite Hotel of the Year 35. Mid-Range Hotel of the Year 36. Regional Superior Hotel of the Year 37. Metropolitan Superior Hotel of the Year 38. Regional Deluxe Hotel of the Year 39. Metropolitan Deluxe Hotel of the Year  

OVERALL AWARDS 

Nominations are not required. 

40. Individual Operator of the Year Note: All individual property finalists in the 2024 Awards are eligible to win this award 41. Group or Brand Operator of the Year Note: All group or brand property finalists in the 2024 Awards are eligible to win this award

CLICK HERE TO VIEW THE NOMINATION INFORMATION BOOKLET

OUR PARTNERS

The presentation of the 2024 NSW Accommodation Awards for Excellence would not be possible without the support of our partners and we acknowledge their invaluable, ongoing contribution to the industry.

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TICKETS 

Please note all prices include GST  Ticket price includes invitation to the After Party at Verandah Bar.

Non-members of Accommodation Australia NSW will be placed on a waiting list as Members and Event Partners get first priority

Click here to login

MEMBERS MUST LOGIN TO PURCHASE DINNER TICKETS

NSW ACCOMMODATION AWARDS GALLERY

2023 pre-drinks.

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2023 Awards Ceremony

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2023 After Party

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2022 Pre-Drinks

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2022 Awards Ceremony

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2022 After Party

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2019 Pre-Drinks

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2019 Dinner

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2019 Half Time

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2019 Media Wall

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2019 After-Party

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2018 Pre-Drinks

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2018 Stage Images

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2018 Table Images

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2018 Half-Time Break

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2018 Media Wall

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2018 After-Party

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WHO CAN ENTER THE ACCOMMODATION AUSTRALIA NSW AWARDS FOR EXCELLENCE?

The NSW Accommodation Australia Awards for Excellence is open to all current financial members of Accommodation Australia NSW.

IS THE 'HOW TO NAIL YOUR WRITTEN SUBMISSIONS' WEBINAR RECORDED AND ACCESSIBLE LATER?

Click HERE to watch the Webinar recording. Click  HERE  to view the Webinar Presentation slides.

CAN I ENTER MULTIPLE CATEGORIES?

Yes, you can nominate in as many categories as you wish, where your property meets the specific judging criteria.

THERE ARE SOME CATEGORIES THAT REQUIRE A WRITTEN SUBMISSION, DO I NEED TO SUPPLY THIS?

Yes, refer to the Nomination Information Book, any category that has part of the judging made up by “Written submission” must have a written component supplied along with your nomination fee. Your venue will not be judged if this is not provided, as this makes up a percentage of your properties total score.

I ENTERED THE AWARDS IN 2023, CAN I JUST REUSE THE SAME WRITTEN SUBMISSION FOR THE SAME CATEGORY FOR THIS YEAR?

No, you are not permitted to re supply a written submission that was entered in previous years for the same category. Each year a new submission must be provided which answers all the criteria. Judging criteria is subject to various changes each year, so the same submission cannot be used.

CATEGORIES THAT SAY “ANONYMOUS SITE INSPECTION”, DOES THIS ALSO STILL REQUIRE A WRITTEN SUBMISSION?

No, any categories which only say “Anonymous Site Inspection” do not require a written submission.

WHY DO WE HAVE TO PAY A NOMINATION FEE?

A nomination fee is required so the Judges can be paid for their time both in your property to judge and to travel to your property as well as providing a report.

WHAT DOES IT MEAN IF SOME CATEGORIES REQUIRE “VOUCHER FUNDS” TO BE SUPPLIED?

Some categories require the property to supply additional funds to cover accommodation, meals, parking, Depending on the category, this may include the cost of accommodation, meals, beverages, parking and services costs that are associated with judging the property. This allows the judge to comfortably stay, dine and enjoy the property to its full extent without being inhibited financially. There is no limit to the value you put on the amount, as we encourage each venue to make it an amount that you feel adequately covers what will be judged, as each venue will differ in pricing. The requirements of voucher funds for each category is outlined in the Nomination Information Kit.

The following categories require additional funds;

  • Best Casual Dining Experience
  • Restaurant of the Year (Mid Range – Superior Hotels)
  • Restaurant of the Year (Deluxe Hotels)
  • Bar of the Year (Mid-Range – Superior Hotels)
  • Bar of the Year (Deluxe Hotels)
  • Best Outdoor Experience (including rooftop bars)
  • Best Health Spa & Wellness Experience
  • Redeveloped/Refurbished Property of the Year
  • Motel of the Year
  • Apartment/Suite of the Year
  • Mid-Range Hotel of the Year
  • Regional Superior Hotel of the Year
  • Metropolitan Superior Hotel of the Year
  • Regional Deluxe Hotel of the Year
  • Metropolitan Deluxe Hotel of the Year

Please note: we are not accepting vouchers as a form of payment in the 2024 NSW Accommodation Awards for Excellence.

IF THE JUDGING COST IS LESS THAN THE ‘VOUCHER FUNDS’ PROVIDED, WILL A REFUND BE PROVIDED WITH THE REMAINING FUNDS?

The 'voucher funds' provided are loaded onto a pre-paid Visa card (one for each venue and category) for the judge to be able to use anonymously.  For this reason, we are unable to provide a refund but will ensure the funds are spent by the judge in venue for the amount specified. We encourage each venue to make a decision for an amount that you feel adequately covers what needs to be judged for the category entered.

WHAT HAPPENS IF THE JUDGING COST IS MORE THAN THE ‘VOUCHER FUNDS’ PROVIDED?

The judge may not be able to complete all judging criteria. We encourage each venue to make a decision for an amount that you feel adequately covers what needs to be judged for the category entered.

HOW CAN WE BEST ESTIMATE THE FOOD AND BEVERAGE COSTS TO ADEQUATELY COVER WHAT WILL BE JUDGED?

The judge is aware of the amount of 'voucher funds' they are provided for the venue and category they are judging and will choose food and beverage items accordingly. Please note: it is common practice for judges to choose mid-range food and beverage items from the menu.

IS ALL THE JUDGING CONDUCTED BY AA NSW?

No, none of the judging is actually conducted by the AA NSW. All judging is carried out by independent third parties who are specifically hired by AA NSW to judge each venue. All comments, feedback and scoring from judging reports are the views of the individual judge and not AA NSW.

WHEN CAN I EXPECT THE JUDGES TO COME TO MY VENUE?

Judging can begin to take place any time after your completed nomination is received. All judging is completely anonymous except for the ‘people award’ categories where a personal interview is required to take place.

CAN VENUES RECEIVE COPIES OF THE JUDGING REPORT(S)?

Judging reports which contain feedback from judging your venue can be distributed upon request after the NSW Accommodation Awards for Excellence Presentation Ceremony has taken place.

HOW DO I START THE NOMINATION PROCESS?

Head to the NOMINATIONS/LOGIN tab and set up a property account. You can do this by clicking "Create Multiple Property Account" if you manage multiple properties or "Create Single Property Account" if you are only entering one property. Once logged in you can nominate your property in one or multiple categories, purchase tickets, upload written submissions, videos and photos.

WHAT IS THE DIFFERENCE BETWEEN A “MULTIPLE PROPERTY LOGIN” AND A “SINGLE PROPERTY LOGIN” WHICH DO I USE?

Two types of login accounts have been created for a more simplified nomination process for properties. As there are various multiple and independent properties that make up our membership, different accounts have been created to capture the correct information needed for judging. If you are a part of a multiple property which include numerous venues within the one company please use the Multiple Property Login. This will allow you to then nominate and register each venue accordingly, but still track which group it belongs to. This also helps in collating all eligible groups for the “Group/Brand Operator of the Year” category. The Single Property Login differentiates which venues are independently operated and only one venue needs to be registered.

IS MY LOG-IN INFORMATION FROM THE 2023 AWARDS STILL ACTIVE?

No, all 2023 log-in information has been deleted. To nominate as either a Multiple or Single Property in the 2024 Awards for Excellence, you need to create a new log-in. This can be done by clicking ‘Create Multiple Property Account’ if you manage multiple properties or ‘Create Single Property Account’ if you are only entering one property.

HOW DO I BUY TICKETS, CAN I BUY THEM AT THE SAME TIME AS NOMINATING?

Tickets are available for purchase at the same time as nominations are open from. Ticket bookings will officially close Friday, 5 July 2024.

HOW DOES MY PROPERTY BECOME A FINALIST FOR SINGLE OR MULTIPLE OPERATOR OF THE YEAR?

In order to be eligible for Single or Multiple Operator of the Year you must enter a broad range of categories and be a finalist in the categories that you have entered.

CAN I GET A REFUND IF I DECIDE NOT TO ENTER THE CATEGORY AFTER I HAVE PAID?

If you change your mind after the closing date of nominations you will not be eligible to receive a refund.

DO I HAVE ANY RECOURSE IF I BELIEVE I HAVE BEEN JUDGED UNFAIRLY?

No. The judges’ decision is final.

tourism accommodation australia

Being a member of AA (Vic) gives you access to not only our team of experts and experiences across workplace relations, training, networking but to Victoria’s largest and most diverse accommodation community. 

Industry updates and communications 

Access to workplace relations advisors and resources .

tourism accommodation australia

We will be at the forefront to advocate, unite and influence for our members.

AA (Vic) represents the rights and interests of members to all levels of government. In conjunction with our parent entity, the Victorian branch of the Australian Hotels Association, we leverage long standing relationships with parliamentarians who hold relevant portfolio responsibilities, to ensure they have regard to the hoteliers’ interests when making policy decisions that impact our sector.  

Victoria is a highly desirable destination of choice for domestic and international visitors. Hosted accommodation is central to our state’s hospitality and tourism offer. 

Our hosted accommodation inventory is fast becoming the envy of all other Australian states and territories. Particularly given Victoria boasts Australia’s largest new hotel development pipeline. Melbourne’s hotel room stocks are rising from 38,000 rooms (2019) to 45,000 by 2026. 

Our members operate a wide variety of sizes and types of accommodation.  

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Accommodation Australia

Tourism Reports

Horwath HTL Melbourne Outlook F2021

Horwath HTL (formerly AHS Advisory) undertakes econometric modelling on the key capital city hotel markets across Australia on a quarterly basis. Using Deloitte Access Economics latest forecast data, up-to-date STR performance data and Horwath HTL's extensive hotel supply database, 5-year Hotel Market Outlooks are produced forecasting the growth trends in occupancy, ADR and RevPAR. In the current pandemic-impacted climate, short-term forecasting is problematic and subject to constant change. Horwath HTL are constantly revising forecasts to take into account these quickly changing market dynamics. 

View the report here.

Colliers Hotels Australian Hotel Investment Market Report 2021 Australia’s hotel market has kicked up a gear with close to $1.756 billion worth of assets traded to July 2021 in a busy first half and representing over 4,500 rooms and with more deals to come.

Key highlights of the report: 

  • $1.756 billion transaction volume
  • Over 4,500 rooms sold
  • $372,438 average price per key
  • $60.6 million ticket size

To view and download the Colliers report, click here .  

Horwath HTL Australia: Hotel Market Recovery from Covid-19 

Despite Australia’s relative success in controlling the spread of COVID-19, the Australian hotel industry was hit hard by the onset of the global pandemic. However, its success in controlling the virus, together with a strong and large domestic travel market, has allowed for a positive return to growth in 2021.

Australia’s two largest markets, Sydney and Melbourne, continue to struggle due to a strong reliance on corporate travel, the events industry and a larger reliance on international source markets, though many other key markets across the country have bounced back to be close to pre-pandemic demand levels.

While intermittent outbreaks of COVID-19, and the subsequent reinstatement of restrictions on movement and border closures continue to impact upon consumer sentiment and the domestic market’s willingness to travel interstate, key markets across Australia are well poised to continue on their path to a full recovery.

This report by Horwath HTL Australia, provides an outlook for 9 key city markets across Australia assessing the recovery made to date in 2021 and the outlook for future growth.

Click here to view the report. 

Tourism and hotel market outlook - Executive summary

The Deloitte Access Economics Tourism and Hotel Market Outlook provides insights into the issues facing the Australian tourism and hotel sectors, including in-depth analysis of recent trends and their underlying drivers across the domestic and international tourism markets.

Unlike the national economy, unfortunately the tourism sector’s recovery won’t be V-shaped and it'll be years in the making. 

Recognising that the impact of the pandemic has varied across regions and cities, and across different sectors of the tourism industry, there’s no doubt that while Australia has achieved so much in combatting the COVID-19 pandemic, success on the health and economic fronts has imposed a particularly heavy burden on the country’s tourism and hotel sectors. 

Click here to read the Executive Summary, Edition 1 2021. 

Tourism Research Australia (TRA) -

National Visitor Survey Results March 2021

The National Visitor Survey (NVS) results provide statistics on how Australian residents travel within Australia. You can find national, state and territory results for the:

  • number of trips taken
  • number of nights spent on a trip
  • amount spent on a trip.

You can also:

  • read about the factors influencing travel within Australia
  • see the changes compared over various timeframes impacted by bushfires and Coronavirus (COVID-19).

Regional Tourism Satellite Account 2019 - 20

The Regional Tourism Satellite Account provides annual data for Australia’s tourism regions. This data includes:

  • tourism gross value added (GVA) – direct, indirect and total, as well as across different industries
  • tourism gross regional product (GRP) – direct, indirect and total
  • tourism employment by full time or part time workers, as well as across different industries
  • tourism consumption by visitor type (international or domestic), as well as across different industries
  • number of tourism businesses.

This data enables you to:

  • compare different regions
  • understand changes in economic activity over the years.

Chinese Free and Independent Travellers – their potential for Regional Australia. 

  • Chinese Free and Independent Travellers – Their potential for regional Australia - Summary - March 2019 
  • Chinese Free and Independent Travellers – Their potential for regional Australia - Full report - March 2019 

The impact of unregulated accommodation in Victoria

  • Victorian Unregulated Accommodation Factsheet for year ending June 2019

Members can login to view additional reports.

Zebedee Springs, The Kimberley, Western Australia © Tourism Australia

Australia Recommends 2024

Dreamtime Dive and Snorkel, Cairns, Queensland © Tourism Australia

Come and Say G'day

Uluru, NT

G'day, the short film

Twelve Apostles, Great Ocean Road, Victoria © Tourism Australia

Discover your Australia

Kangaroo Island, South Australia © Tourism Australia

Travel videos

Elysian Retreat, Whitsundays, QLD © Tourism Australia

Deals and offers

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Australian Capital Territory

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New South Wales

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Northern Territory

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South Australia

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Western Australia

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External Territories

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The Whitsundays

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Mornington Peninsula

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Port Douglas

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Ningaloo Reef

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Airlie Beach

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Kangaroo Island

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Rottnest Island

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Hamilton Island

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Lord Howe Island

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Tiwi Islands

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Bruny Island

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Margaret River

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Barossa Valley

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The Grampians

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Hunter Valley

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McLaren Vale

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Glass House Mountains

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Alice Springs

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Uluru and Kata Tjuta

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The Kimberley

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Flinders Ranges

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Eyre Peninsula

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Blue Mountains

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Daintree Rainforest

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Great Ocean Road

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Purnululu National Park

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Cradle Mountain-Lake St Clair National Park

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Litchfield National Park

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Arts and culture

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Festivals and events

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Food and drink

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Walks and hikes

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Road trips and drives

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Beaches and islands

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Nature and national parks

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Eco-friendly travel

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Health and wellness

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Family travel

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Family destinations

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Family road trips

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Backpacking

Ellery Creek Big Hole, West MacDonnell Ranges, Northern Territory © Tourism NT/Salty Aura

Work and holiday

Sand Dune Adventures at Stockton Beach, Port Stephens, NSW © Tourism Australia

Beginner's guide

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Accessible travel

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Planning tips

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Trip planner

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Australian budget guide

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Itinerary planner

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Find a travel agent

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Visitor information centres

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Working Holiday Maker visas

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Experiences that will make you feel like an Aussie

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People and culture

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Health and safety FAQ

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Cities, states & territories

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Iconic places and attractions

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When is the best time to visit Australia?

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Seasonal travel

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Events and festivals

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School holidays

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Public holidays

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How to get to Australia's most iconic cities

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How long do I need for my trip to Australia?

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How to travel around Australia

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Guide to driving in Australia

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How to hire a car or campervan

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How to plan a family road trip

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How to plan an outback road trip

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Sydney, New South Wales

Guide to Sydney

Aboriginal name: Warrane (pronounced War-rang)

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  • Getting to Sydney
  • When to visit
  • Accessibility

A city of iconic attractions and brilliant beaches, Sydney is a destination you'll never forget.

Sydney is home to must-visit icons like the Sydney Harbour Bridge and Opera House, but this Harbour City is constantly evolving. New rooftop bars, theatre shows and designer shops pop up at every turn, and the urban excitement is perfectly balanced by afternoons spent lying on the sand. Plus, with diverse destinations at its doorstep, Sydney is the perfect base for day trips and weekends away.

Sydney/Warrane is home to a number of distinct First Nations groups, spanning from the beaches of Bondi out to the Blue Mountains. Warrane refers to the area now known as Circular Quay and Sydney Cove specifically. 

Aboriginal culture is vibrant across the city, and you can experience it on cultural tours, exhibitions and events throughout the year. 

  • Traditional name: Warrane (pronounced War-rang),
  • Indigenous Peoples of Central Sydney: Gadigal people
  • Traditional lands of Greater Sydney: Eora Nation
  • Traditional languages of Central Sydney: Gadigal language
  • How to say g’day in Gadigal: Budyeri kamaru

Being one of Australia’s major cities, getting to Sydney is easy with many international and domestic flights arriving daily. 

  • Sydney Kingsford Smith Airport (SYD) is 9km (5.5mi) from the city and services international and domestic arrivals
  • Hire cars, rideshare and taxi services and shuttles are conveniently available to book prior to your arrival, or on the day 
  • Sydney Airport is also serviced by an urban train line direct to the city

Sydney offers clean, reliable and affordable public transport services connecting all of the city’s suburbs. Read more about getting around Sydney .

When it comes to weather , Sydney is quite predictable and experiences four distinct seasons. The warmer months are commonly from November to February, with the cooler months being March to August. 

Even if you are visiting in the cooler months, make sure to pack swimwear, as it is common to enjoy warm, sunny days during winter.

  • High season: Spring and summer (November to February)
  • Low season: Winter (June to August)
  • Don’t miss: The long list of festivals and events happening all year long

Throughout Sydney, you’ll find accessible attractions , museums and galleries , heritage landmarks and more.

  • Arrival: Special assistance for people with disabilities, including those with hidden disabilities , is available upon arrival and departure at Sydney Airport.
  • Getting around: Most of Sydney’s public transport networks are accessible for people using a wheelchair or mobility device. You can use the ‘Accessible services only’ option on the Trip Planner tool for real-time public transport information.
  • Accessible experience highlights: Australia in Style provides epic accessible Sydney tours for wheelchair users, and the staff at Let’s Go Surfing are committed to helping everyone ride Bondi’s famous waves.
  • Helpful resources: The Vacayit app provides immersive audio guides to selected Sydney attractions. Check out Sydney’s access and inclusion map to explore the city on your own.

Aerial of woman floating surrounded by palm trees in Zebedee Springs, Kimberley, Western Australia © Tourism Australia

15 places to Come and Say G'day in 2024

Sydney made the list. where else will 2024 take you, the hottest restaurants in sydney.

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Restaurants with a view

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Top coffee shops

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Cheap eats in Sydney

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Best rooftop bars

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Craft beer bars

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Breakfast and brunch spots

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Coolest urban distilleries

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Hidden bars to uncover

Trip essentials.

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Where to stay

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Port Stephens

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Aerial view of Sydney Harbour reflecting the blue, pink and gold hues of sunset in Sydney, New South Wales © Destination NSW

4 days in Sydney

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Drive the Legendary Pacific Coast Touring Route

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The ultimate trip to Australia

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Sydney to the Sapphire Coast: a 6-day road trip   

Explore another city.

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Now boarding: Faces, places, and trends shaping tourism in 2024

After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

  • The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
  • Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
  • The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

  • Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
  • Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
  • Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

  • Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
  • Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
  • Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
  • Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

  • Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
  • Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
  • Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
  • Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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People travelling to Australia on a visitor visa will be banned from applying for a student visa under new restrictions designed to fix loopholes in the country’s migration system.

As of July 1, the federal government will move to restrict ‘visa hopping’ by banning foreigners on visitor visas from applying for a student visa onshore.

Those staying on temporary graduate visas will also be restricted from applying for student visas, after a Grattan report suggested that up to 32 per cent were returning to study in “mostly cheaper vocational courses” in order to extend their stay.

Home Affairs Minister Clare O’Neil said the new measures would help to build a better-planned, more strategic migration system.

“Our Migration Strategy outlines a clear plan to close the loopholes in international education and this is the next step in delivering that plan,” Ms O’Neil said.

“We need a migration system which delivers the skills we need, but doesn’t trade in rorts, loopholes and exploitation.”

Clare O’Neil has announced the next phase of the government’s migration reforms. Picture: NCA NewsWire / Martin Ollman

The number of international students in Australia on a second or subsequent student visa grew by over 30 per cent last year, according to figures included in the government’s Migration Strategy.

Following the introduction of stricter English requirements, the university sector has recorded a decline in the number of approved international student visas, falling to 11,900 in April compared to the roughly 15,000 issued last year, Home Affairs data shows.

The government’s snap student visa changes are part of broader efforts to drastically reduce net migration in Australia, after temporary migration hit historic highs of close to 500,000 during 2023.

A record spike in migration numbers were largely driven by the reopening of borders following Covid-19. Picture: NCA NewsWire / David Swift

Labor’s proposal to introduce caps to limit the number of international students has sparked fears among university leaders that a sharp reduction in foreign revenue could lead to cost-cutting and job losses.

Australian universities collected about $8.6bn from international students in 2022, , according to data from the education department.

Prime Minister Anthony Albanese said set cap for individual universities to encourage higher education providers to increase student accommodation.

Prime Minister Anthony Albanese said the education minister was consulting with the university sector. Picture: NewsWire / Roy VanDerVegt

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“The migration system, though, was in a mess that we inherited and we make no apologies for fixing it,” he told reporters in Adelaide.

“(Education Minister) Jason Clare is consulting very closely with the university sector to make sure it’s delivered in a way that is good for bringing down the numbers which we had to do.

“It’s good for stopping abuse, but also good to make sure that universities can continue to provide support and to provide places for international students which is an important part of the university sector here in Australia.”

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Health ministers across Australia have written a furious demand to Anthony Albanese to resume public hospital funding negotiations.

Hundreds of thousands of NSW voters will change federal electorates under significant redistribution changes proposed by the AEC.

The Coalition wants to restrict children’s social media use through a tightened age verification scheme, but there are questions about how it will work.

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