the tourism industry worldwide

Travel, Tourism & Hospitality

Global tourism industry - statistics & facts

What are the leading global tourism destinations, digitalization of the global tourism industry, how important is sustainable tourism, key insights.

Detailed statistics

Total contribution of travel and tourism to GDP worldwide 2019-2033

Number of international tourist arrivals worldwide 1950-2023

Global leisure travel spend 2019-2022

Editor’s Picks Current statistics on this topic

Leading global travel markets by travel and tourism contribution to GDP 2019-2022

Travel and tourism employment worldwide 2019-2033

Further recommended statistics

• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
• Basic Statistic Travel and tourism: share of global GDP 2019-2033
• Basic Statistic Leading global travel markets by travel and tourism contribution to GDP 2019-2022
• Basic Statistic Global leisure travel spend 2019-2022
• Premium Statistic Global business travel spending 2001-2022
• Premium Statistic Number of international tourist arrivals worldwide 1950-2023
• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
• Basic Statistic Travel and tourism employment worldwide 2019-2033

Total contribution of travel and tourism to gross domestic product (GDP) worldwide in 2019 and 2022, with a forecast for 2023 and 2033 (in trillion U.S. dollars)

Travel and tourism: share of global GDP 2019-2033

Share of travel and tourism's total contribution to GDP worldwide in 2019 and 2022, with a forecast for 2023 and 2033

Total contribution of travel and tourism to GDP in leading travel markets worldwide in 2019 and 2022 (in billion U.S. dollars)

Leisure tourism spending worldwide from 2019 to 2022 (in billion U.S. dollars)

Global business travel spending 2001-2022

Expenditure of business tourists worldwide from 2001 to 2022 (in billion U.S. dollars)

Number of international tourist arrivals worldwide from 1950 to 2023 (in millions)

Number of international tourist arrivals worldwide 2005-2023, by region

Number of international tourist arrivals worldwide from 2005 to 2023, by region (in millions)

Number of travel and tourism jobs worldwide from 2019 to 2022, with a forecast for 2023 and 2033 (in millions)

• Premium Statistic Global hotel and resort industry market size worldwide 2013-2023
• Premium Statistic Most valuable hotel brands worldwide 2023, by brand value
• Basic Statistic Leading hotel companies worldwide 2023, by number of properties
• Premium Statistic Hotel openings worldwide 2021-2024
• Premium Statistic Hotel room openings worldwide 2021-2024
• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022

Global hotel and resort industry market size worldwide 2013-2023

Market size of the hotel and resort industry worldwide from 2013 to 2022, with a forecast for 2023 (in trillion U.S. dollars)

Most valuable hotel brands worldwide 2023, by brand value

Leading hotel brands based on brand value worldwide in 2023 (in billion U.S. dollars)

Leading hotel companies worldwide 2023, by number of properties

Leading hotel companies worldwide as of June 2023, by number of properties

Hotel openings worldwide 2021-2024

Number of hotels opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Hotel room openings worldwide 2021-2024

Number of hotel rooms opened worldwide from 2021 to 2022, with a forecast for 2023 and 2024

Countries with the most hotel construction projects in the pipeline worldwide 2022

Countries with the highest number of hotel construction projects in the pipeline worldwide as of Q4 2022

• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2027
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
• Premium Statistic Number of users in selected countries in the Car Rentals market in 2023
• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

Airports with the most international air passenger traffic worldwide 2022

Leading airports for international air passenger traffic in 2022 (in million international passengers)

Market value of selected airlines worldwide 2023

Market value of selected airlines worldwide as of May 2023 (in billion U.S. dollars)

Global passenger rail users forecast 2017-2027

Worldwide number of passenger rail users from 2017 to 2022, with a forecast through 2027 (in billion users)

Daily ridership of bus rapid transit systems worldwide by region 2023

Number of daily passengers using bus rapid transit (BRT) systems as of April 2023, by region

Number of users of car rentals worldwide 2019-2028

Number of users of car rentals worldwide from 2019 to 2028 (in millions)

Number of users in selected countries in the Car Rentals market in 2023

Number of users in selected countries in the Car Rentals market in 2023 (in million)

Carbon footprint of international tourism transport worldwide 2005-2030, by type

Transport-related emissions from international tourist arrivals worldwide in 2005 and 2016, with a forecast for 2030, by mode of transport (in million metric tons of carbon dioxide)

Attractions

• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
• Basic Statistic Selected countries with the most Michelin-starred restaurants worldwide 2023

Leading museums by highest attendance worldwide 2019-2022

Most visited museums worldwide from 2019 to 2022 (in millions)

Most visited amusement and theme parks worldwide 2019-2022

Leading amusement and theme parks worldwide from 2019 to 2022, by attendance (in millions)

Monuments on the UNESCO world heritage list 2023, by type

Number of monuments on the UNESCO world heritage list as of September 2023, by type

Selected countries with the most Michelin-starred restaurants worldwide 2023

Number of Michelin-starred restaurants in selected countries and territories worldwide as of July 2023

Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
• Premium Statistic Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Premium Statistic Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Online travel market size worldwide 2017-2028

Online travel market size worldwide from 2017 to 2023, with a forecast until 2028 (in billion U.S. dollars)

Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023

Estimated desktop vs. mobile revenue of leading online travel agencies (OTAs) worldwide in 2023 (in billion U.S. dollars)

Number of aggregated downloads of leading online travel agency apps worldwide 2023

Number of aggregated downloads of selected leading online travel agency apps worldwide in 2023 (in millions)

Market cap of leading online travel companies worldwide 2023

Market cap of leading online travel companies worldwide as of September 2023 (in million U.S. dollars)

Estimated EV/Revenue ratio in the online travel market 2024, by segment

Estimated enterprise value to revenue (EV/Revenue) ratio in the online travel market worldwide as of April 2024, by segment

Estimated EV/EBITDA ratio in the online travel market 2024, by segment

Estimated enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide as of April 2024, by segment

Selected trends

• Premium Statistic Global travelers who believe in the importance of green travel 2023
• Premium Statistic Sustainable initiatives travelers would adopt worldwide 2022, by region
• Premium Statistic Airbnb revenue worldwide 2017-2023
• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
• Premium Statistic Technologies global hotels plan to implement in the next three years 2022
• Premium Statistic Hotel technologies global consumers think would improve their future stay 2022

Global travelers who believe in the importance of green travel 2023

Share of travelers that believe sustainable travel is important worldwide in 2023

Sustainable initiatives travelers would adopt worldwide 2022, by region

Main sustainable initiatives travelers are willing to adopt worldwide in 2022, by region

Airbnb revenue worldwide 2017-2023

Revenue of Airbnb worldwide from 2017 to 2023 (in billion U.S. dollars)

Airbnb nights and experiences booked worldwide 2017-2023

Nights and experiences booked with Airbnb from 2017 to 2023 (in millions)

Technologies global hotels plan to implement in the next three years 2022

Technologies hotels are most likely to implement in the next three years worldwide as of 2022

Hotel technologies global consumers think would improve their future stay 2022

Must-have hotel technologies to create a more amazing stay in the future among travelers worldwide as of 2022

• Premium Statistic Travel and tourism revenue worldwide 2019-2028, by segment
• Premium Statistic Distribution of sales channels in the travel and tourism market worldwide 2018-2028
• Premium Statistic Inbound tourism visitor growth worldwide 2020-2025, by region
• Premium Statistic Outbound tourism visitor growth worldwide 2020-2025, by region

Travel and tourism revenue worldwide 2019-2028, by segment

Revenue of the global travel and tourism market from 2019 to 2028, by segment (in billion U.S. dollars)

Distribution of sales channels in the travel and tourism market worldwide 2018-2028

Revenue share of sales channels of the travel and tourism market worldwide from 2018 to 2028

Inbound tourism visitor growth worldwide 2020-2025, by region

Inbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Outbound tourism visitor growth worldwide 2020-2025, by region

Outbound tourism visitor growth worldwide from 2020 to 2022, with a forecast until 2025, by region

Further reports

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

By: Bastian Herre , Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

Interactive Charts on Tourism

Cite this work.

Our articles and data visualizations rely on work from many different people and organizations. When citing this topic page, please also cite the underlying data sources. This topic page can be cited as:

BibTeX citation

Reuse this work freely

All visualizations, data, and code produced by Our World in Data are completely open access under the Creative Commons BY license . You have the permission to use, distribute, and reproduce these in any medium, provided the source and authors are credited.

The data produced by third parties and made available by Our World in Data is subject to the license terms from the original third-party authors. We will always indicate the original source of the data in our documentation, so you should always check the license of any such third-party data before use and redistribution.

All of our charts can be embedded in any site.

Our World in Data is free and accessible for everyone.

Help us do this work by making a donation.

• Regional Support Office for Asia and the Pacific (RSOAP)
• Member States in Asia and the Pacific
• SUSTAINABLE TOURISM OBSERVATORIES (INSTO)

According to the first UNWTO World Tourism Barometer of the year,  international tourism ended 2023 at 88% of pre-pandemic levels , with an estimated 1.3 billion international arrivals .  The unleashing of remaining pent-up demand, increased air connectivity, and a stronger recovery of Asian markets and destinations, are expected to underpin a full recovery by the end of 2024 (UNWTO Tourism Barometer January 2024 – Press Release) .

An estimated 1286 million international tourists (overnight visitors) were recorded around the world in 2023, an increase of 34% over 2022. International tourism recovered 88% of pre-pandemic levels, supported by strong pent-up demand (UNWTO Tourism Barometer January 2024-Excerpt) .

International tourism is expected to fully recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels. This central forecast by UNWTO remains subject to the pace of recovery in Asia and to the evolution of existing economic and geopolitical downside risks (UNWTO Tourism Barometer January 2024 – Press Release) .  

Asia and the Pacific reached 65% of pre-pandemic levels, with a gradual recovery since the start of 2023 following the reopening of several markets and destinations. However, performance among subregions were mixed, with South Asia recovering 87% of pre-pandemic levels and North-East Asia, 55% (UNWTO Tourism Barometer January 2024-Excerpt) .

There is still significant room for recovery across Asia. The recent reopening of several source markets and destinations is expected to boost recovery in the region and globally (UNWTO Tourism Barometer January 2024- Excerpt) .

Read more on the UNWTO Tourism Barometer (January 2024 excerpt) here .

About the UNWTO World Tourism Barometer

The UNWTO World Tourism Barometer is a publication of the World Tourism Organization (UNWTO) that monitors short-term tourism trends regularly to provide global tourism stakeholders with up-to-date analysis of international tourism. The information is updated several times a year and includes an analysis of the latest data on tourism destinations (inbound tourism) and source markets (outbound tourism). The Barometer also includes three times a year Confidence Index based on the UNWTO Panel of Tourism Experts survey, which provides an evaluation of recent performance and short-term prospects for international tourism.

Regional Support Office in Asia and the Pacific (RSOAP)

Rsoap a to z.

• Sustainable Tourism Observatories(INSTO)

UNWTO A to Z

• About UNWTO
• Affiliate Members
• Member States
• Tourism in the 2030 Agenda
• World Tourism Day
• Technical Cooperation
• ASIA AND THE PACIFIC
• MIDDLE EAST
• RESOURCES/SERVICES
• Sustainable Development of Tourism
• Ethics, Culture and Social Responsibility
• Market Intelligence
• Tourism Data Dashboard
• Publications
• UNWTO Academy

Partners links

© UNWTO Regional Support Office for Asia and the Pacific (RSOAP)

• Press Releases
• Press Enquiries
• Travel Hub / Blog
• Brand Resources
• Newsletter Sign Up
• Global Summit
• Hosting a Summit
• Upcoming Events
• Previous Events
• Event Photography
• Event Enquiries
• Our Members
• Our Associates Community
• Membership Benefits
• Enquire About Membership
• Sponsors & Partners
• Insights & Publications
• WTTC Research Hub
• Economic Impact
• Knowledge Partners
• Data Enquiries
• Hotel Sustainability Basics
• Community Conscious Travel
• SafeTravels Stamp Application
• SafeTravels: Global Protocols & Stamp
• Security & Travel Facilitation
• Sustainable Growth
• Women Empowerment
• Destination Spotlight - SLO CAL
• Vision For Nature Positive Travel and Tourism
• Governments
• Consumer Travel Blog
• ONEin330Million Campaign
• Reunite Campaign

Economic Impact Research

• In 2023, the Travel & Tourism sector contributed 9.1% to the global GDP; an increase of 23.2% from 2022 and only 4.1% below the 2019 level.
• In 2023, there were 27 million new jobs, representing a 9.1% increase compared to 2022, and only 1.4% below the 2019 level.
• Domestic visitor spending rose by 18.1% in 2023, surpassing the 2019 level.
• International visitor spending registered a 33.1% jump in 2023 but remained 14.4% below the 2019 total.

Click here for links to the different economy/country and regional reports

Why conduct research?

From the outset, our Members realised that hard economic facts were needed to help governments and policymakers truly understand the potential of Travel & Tourism. Measuring the size and growth of Travel & Tourism and its contribution to society, therefore, plays a vital part in underpinning WTTC’s work.

What research does WTTC carry out?

Each year, WTTC and Oxford Economics produce reports covering the economic contribution of our sector in 185 countries, for 26 economic and geographic regions, and for more than 70 cities. We also benchmark Travel & Tourism against other economic sectors and analyse the impact of government policies affecting the sector such as jobs and visa facilitation.

Visit our Research Hub via the button below to find all our Economic Impact Reports, as well as other reports on Travel and Tourism. 

"People want to travel": 4 sector leaders say that tourism will change and grow

The global travel and tourism industry's post-pandemic recovery is gaining pace as the world’s pent-up desire for travel rekindles. Image:  Unsplash/Anete Lūsiņa

.chakra .wef-1c7l3mo{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;}.chakra .wef-1c7l3mo:hover,.chakra .wef-1c7l3mo[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-1c7l3mo:focus,.chakra .wef-1c7l3mo[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);} Anthony Capuano

Shinya katanozaka, gilda perez-alvarado, stephen kaufer.

Listen to the article

• In 2020 alone, the travel and tourism industry lost $4.5 trillion in GDP and 62 million jobs - the road to recovery remains long.
• The World Economic Forum’s latest Travel & Tourism Development Index gives expert insights on how the sector will recover and grow.
• We asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

The global travel and tourism sector’s post-pandemic recovery is gaining pace as the world’s pent-up desire for travel rekindles. The difference in international tourist arrivals in January 2021 and a similar period in January 2022 was as much as the growth in all of 2021. However, with $4.5 trillion in GDP and 62 million jobs lost in 2020 alone, the road to recovery remains long.

A few factors will greatly determine how the sector performs. These include travel restrictions, vaccination rates and health security, changing market dynamics and consumer preferences, and the ability of businesses and destinations to adapt. At the same time, the sector will need to prepare for future shocks.

The TTDI benchmarks and measures “the set of factors and policies that enable the sustainable and resilient development of the T&T sector, which in turn contributes to the development of a country”. The TTDI is a direct evolution of the long-running Travel and Tourism Competitiveness Index (TTCI), with the change reflecting the index’s increased coverage of T&T development concepts, including sustainability and resilience impact on T&T growth and is designed to highlight the sector’s role in broader economic and social development as well as the need for T&T stakeholder collaboration to mitigate the impact of the pandemic, bolster the recovery and deal with future challenges and risks. Some of the most notable framework and methodology differences between the TTCI and TTDI include the additions of new pillars, including Non-Leisure Resources, Socioeconomic Resilience and Conditions, and T&T Demand Pressure and Impact. Please see the Technical notes and methodology. section to learn more about the index and the differences between the TTCI and TTDI.

The World Economic Forum's latest Travel & Tourism Development Index highlights many of these aspects, including the opportunity and need to rebuild the travel and tourism sector for the better by making it more inclusive, sustainable, and resilient. This will unleash its potential to drive future economic and social progress.

Within this context, we asked four business leaders in the sector to reflect on the state of its recovery, lessons learned from the pandemic, and the conditions that are critical for the future success of travel and tourism businesses and destinations.

Have you read?

Are you a 'bleisure' traveller, what is a ‘vaccine passport’ and will you need one the next time you travel, a travel boom is looming. but is the industry ready, how to follow davos 2022, “the way we live and work has changed because of the pandemic and the way we travel has changed as well”.

Tony Capuano, CEO, Marriott International

Despite the challenges created by the COVID-19 pandemic, the future looks bright for travel and tourism. Across the globe, people are already getting back on the road. Demand for travel is incredibly resilient and as vaccination rates have risen and restrictions eased, travel has rebounded quickly, often led by leisure.

The way many of us live and work has changed because of the pandemic and the way we travel has changed as well. New categories of travel have emerged. The rise of “bleisure” travel is one example – combining elements of business and leisure travel into a single trip. Newly flexible work arrangements, including the opportunity for many knowledge workers to work remotely, have created opportunities for extended travel, not limited by a Monday to Friday “9 to 5” workweek in the office.

To capitalize on this renewed and growing demand for new travel experiences, industry must join governments and policymakers to ensure that the right conditions are in place to welcome travellers as they prepare to get back on the road again, particularly those who cross international borders. Thus far, much of the recovery has been led by domestic and leisure travel. The incremental recovery of business and international travel, however, will be significant for the broader industry and the millions who make their livelihoods through travel and tourism.

Looking ahead to future challenges to the sector, be they public health conditions, international crises, or climate impacts, global coordination will be the essential component in tackling difficult circumstances head-on. International agreement on common – or at least compatible – standards and decision-making frameworks around global travel is key. Leveraging existing organizations and processes to achieve consensus as challenges emerge will help reduce risk and improve collaboration while keeping borders open.

“The travel and tourism sector will not be able to survive unless it adapts to the virtual market and sustainability conscience travellers”

Shinya Katanozaka, Representative Director, Chairman, ANA Holdings Inc.

At a time when people’s movements are still being restricted by the pandemic, there is a strong, renewed sense that people want to travel and that they want to go places for business and leisure.

In that respect, the biggest change has been in the very concept of “travel.”

A prime example is the rapid expansion of the market for “virtual travel.” This trend has been accelerated not only by advances in digital technologies, but also by the protracted pandemic. The travel and tourism sector will not be able to survive unless it adapts to this new market.

However, this is not as simple as a shift from “real” to “virtual.” Virtual experiences will flow back into a rediscovery of the value of real experiences. And beyond that, to a hunger for real experiences with clearer and more diverse purposes. The hope is that this meeting of virtual and actual will bring balance and synergy the industry.

The pandemic has also seen the emergence of the “sustainability-conscious” traveller, which means that the aviation industry and others are now facing the challenge of adding decarbonization to their value proposition. This trend will force a re-examination of what travel itself should look like and how sustainable practices can be incorporated and communicated. Addressing this challenge will also require stronger collaboration across the entire industry. We believe that this will play an important role in the industry’s revitalization as it recovers from the pandemic.

How is the World Economic Forum promoting sustainable and inclusive mobility systems?

The World Economic Forum’s Platform for Shaping the Future of Mobility works across four industries: aerospace and drones; automotive and new mobility; aviation travel and tourism; and supply chain and transport. It aims to ensure that the future of mobility is safe, clean, and inclusive.

• Through the Clean Skies for Tomorrow Coalition , more than 100 companies are working together to power global aviation with 10% sustainable aviation fuel by 2030.
• In collaboration with UNICEF, the Forum developed a charter with leading shipping, airlines and logistics to support COVAX in delivering more than 1 billion COVID-19 vaccines to vulnerable communities worldwide.
• The Road Freight Zero Project and P4G-Getting to Zero Coalition have led to outcomes demonstrating the rationale, costs and opportunities for accelerating the transition to zero emission freight.
• The Medicine from the Sky initiative is using drones to deliver vaccines and medicine to remote areas in India, completing over 300 successful trials.
• The Forum’s Target True Zero initiative is working to accelerate the deployment and scaling of zero emission aviation, leveraging electric and hydrogen flight technologies.
• In collaboration with the City of Los Angeles, Federal Aviation Administration, and NASA, the Forum developed the Principles of the Urban Sky to help adopt Urban Air Mobility in cities worldwide.
• The Forum led the development of the Space Sustainability Rating to incentivize and promote a more safe and sustainable approach to space mission management and debris mitigation in orbit.
• The Circular Cars Initiative is informing the automotive circularity policy agenda, following the endorsement from European Commission and Zero Emission Vehicle Transition Council countries, and is now invited to support China’s policy roadmap.
• The Moving India network is working with policymakers to advance electric vehicle manufacturing policies, ignite adoption of zero emission road freight vehicles, and finance the transition.
• The Urban Mobility Scorecards initiative – led by the Forum’s Global New Mobility Coalition – is bringing together mobility operators and cities to benchmark the transition to sustainable urban mobility systems.

Contact us for more information on how to get involved.

“The tourism industry must advocate for better protection of small businesses”

Gilda Perez-Alvarado, Global CEO, JLL Hotels & Hospitality

In the next few years, I think sustainability practices will become more prevalent as travellers become both more aware and interested in what countries, destinations and regions are doing in the sustainability space. Both core environmental pieces, such as water and air, and a general approach to sustainability are going to be important.

Additionally, I think conservation becomes more important in terms of how destinations and countries explain what they are doing, as the importance of climate change and natural resources are going to be critical and become top of mind for travellers.

The second part to this is we may see more interest in outdoor events going forward because it creates that sort of natural social distancing, if you will, or that natural safety piece. Doing outdoor activities such as outdoor dining, hiking and festivals may be a more appealing alternative to overcrowded events and spaces.

A lot of lessons were learned over the last few years, but one of the biggest ones was the importance of small business. As an industry, we must protect small business better. We need to have programmes outlined that successfully help small businesses get through challenging times.

Unfortunately, during the pandemic, many small businesses shut down and may never return. Small businesses are important to the travel and tourism sector because they bring uniqueness to destinations. People don’t travel to visit the same places they could visit at home; they prefer unique experiences that are only offered by specific businesses. If you were to remove all the small businesses from a destination, it would be a very different experience.

“Data shows that the majority of travellers want to explore destinations in a more immersive and experiential way”

Steve Kaufer, Co-Founder & CEO, Tripadvisor

We’re on the verge of a travel renaissance. The pandemic might have interrupted the global travel experience, but people are slowly coming out of the bubble. Businesses need to acknowledge the continued desire to feel safe when travelling. A Tripadvisor survey revealed that three-quarters (76%) of travellers will still make destination choices based on low COVID-19 infection rates.

As such, efforts to showcase how businesses care for travellers - be it by deep cleaning their properties or making items like hand sanitizer readily available - need to be ingrained within tourism operations moving forward.

But travel will also evolve in other ways, and as an industry, we need to be prepared to think digitally, and reimagine our use of physical space.

Hotels will become dynamic meeting places for teams to bond in our new hybrid work style. Lodgings near major corporate headquarters will benefit from an influx of bookings from employees convening for longer periods. They will also make way for the “bleisure” traveller who mixes business trips with leisure. Hotels in unique locales will become feasible workspaces. Employers should prepare for their workers to tag on a few extra days to get some rest and relaxation after on-location company gatherings.

Beyond the pandemic, travellers will also want to explore the world differently, see new places and do new things. Our data reveals that the majority want to explore destinations in a more immersive and experiential way, and to feel more connected to the history and culture. While seeing the top of the Empire State building has been a typical excursion for tourists in New York city, visitors will become more drawn to intimate activities like taking a cooking class in Brooklyn with a family of pizza makers who go back generations. This will undoubtedly be a significant area of growth in the travel and tourism industry.

Governments would be smart to plan as well, and to consider an international playbook that helps prepare us for the next public health crisis, inclusive of universal vaccine passports and policies that get us through borders faster.

Understanding these key trends - the ongoing need to feel safe and the growing desire to travel differently - and planning for the next crisis will be essential for governments, destinations, and tourism businesses to succeed in the efforts to keep the world travelling.

The state of tourism and hospitality 2024

Tourism and hospitality are on a journey of disruption. Shifting source markets and destinations, growing demand for experiential and luxury travel, and innovative business strategies are all combining to dramatically alter the industry landscape. Given this momentous change, it’s important for stakeholders to consider and strategize on four major themes:

• The bulk of travel is close to home. Although international travel might draw headlines, stakeholders shouldn’t neglect the big opportunities in their backyards. Domestic travel still represents the bulk of travel spending, and intraregional tourism is on the rise.
• Consumers increasingly prioritize travel—when it’s on their own terms. Interest in travel is booming, but travelers are no longer content with a one-size-fits-all experience. Individual personalization might not always be practical, but savvy industry players can use segmentation and hypothesis-driven testing to improve their value propositions. Those that fail to articulate target customer segments and adapt their offerings accordingly risk getting left behind.
• The face of luxury travel is changing. Demand for luxury tourism and hospitality is expected to grow faster than any other travel segment today—particularly in Asia. It’s crucial to understand that luxury travelers don’t make up a monolith. Segmenting by age, nationality, and net worth can reveal varied and evolving preferences and behaviors.
• As tourism grows, destinations will need to prepare to mitigate overcrowding. Destinations need to be ready to handle the large tourist flows of tomorrow. Now is the time for stakeholders to plan, develop, and invest in mitigation strategies. Equipped with accurate assessments of carrying capacities and enhanced abilities to gather and analyze data, destinations can improve their transportation and infrastructure, build tourism-ready workforces, and preserve their natural and cultural heritages.

McKinsey Live event: Faces, places, and trends: The state of tourism & hospitality

Thursday, June 13 at 10:30 a.m EDT / 4:30 p.m CET

Now boarding: Faces, places, and trends shaping tourism in 2024

Global travel is back and buzzing. The amount of travel fell by 75 percent in 2020; however, travel is on its way to a full recovery by the end of 2024. More regional trips, an emerging population of new travelers, and a fresh set of destinations are powering steady spending in tourism.

There’s no doubt that people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go?

We share a snapshot of current traveler flows, along with estimates for growth through 2030.

The way we travel now

Which trends are shaping traveler sentiment now? What sorts of journeys do today’s travelers dream about? How much are they willing to spend on their trips? And what should industry stakeholders do to adapt to the traveler psychology of the moment?

To gauge what’s on the minds of present-day travelers, we surveyed more than 5,000 of them. The findings reveal disparate desires, generational divides, and a newly emerging set of traveler archetypes.

Updating perceptions about today’s luxury traveler

Demand for luxury tourism and hospitality is expected to grow faster than for any other segment. This growth is being powered in part by a large and expanding base of aspiring luxury travelers with net worths between $100,000 and $1 million, many of whom are younger and increasingly willing to spend larger shares of their wealth on upscale travel options. The increase is also a result of rising wealth levels in Asia.

We dug deeper into this ongoing evolution by surveying luxury travelers around the globe about their preferences, plans, and expectations. Some widely held notions about luxury travelers—such as how much money they have, how old they are, and where they come from—could be due for reexamination.

Destination readiness: Preparing for the tourist flows of tomorrow

As global tourism grows, it will be crucial for destinations to be ready. How can the tourism ecosystem prepare to host unprecedented volumes of visitors while managing the challenges that can accompany this success? A large flow of tourists, if not carefully channeled, can encumber infrastructure, harm natural and cultural attractions, and frustrate locals and visitors alike.

Now is the time for tourism stakeholders to combine their thinking and resources to look for better ways to handle the visitor flows of today while properly preparing themselves for the visitor flows of tomorrow. We offer a diagnostic that destinations can use to spot early-warning signs about tourism concentration, along with suggestions for funding mechanisms and strategies to help maximize the benefits of tourism while minimizing its negative impacts.

Six trends shaping new business models in tourism and hospitality

As destinations and source markets have transformed over the past decade, tourism and hospitality companies have evolved, too. Accommodation, home sharing, cruises, and theme parks are among the sectors in which new approaches could present new opportunities. Stakeholders gearing up for new challenges should look for business model innovations that will help sustain their hard-won growth—and profits.

Unbundling offerings, cross-selling distinctive experiences, and embracing data-powered strategies can all be winning moves. A series of insight-driven charts reveal significant trends and an outlook on the future.

RELATED ARTICLES

The future of tourism: Bridging the labor gap, enhancing customer experience

The promise of travel in the age of AI

From India to the world: Unleashing the potential of India’s tourists

Download WP Travel

Please enter your email to download WP Travel and also get amazing WP Travel offers and Newsletters.

Global Tourism Statistics 2024:Facts and Forecasts

Home » Blog » Global Tourism Statistics 2024:Facts and Forecasts

After the massive hit of the COVID-19 pandemic, global tourism’s future and trends tend to move towards an upward shift. This paradigm shift has a gigantic impact on tourism and related activities. So, we will delve more into Global Tourism Statistics 2024:Facts and Forecasts today.

There was a subsequent rise in GDP after the COVID-19 pandemic period . Statista predicted in 2022 that the tourism industry will get back on track as tourists tend to be inbound and outbound from place to place.

Table of contents

Global tourism analysis, global tourism statistics 2019, global tourism statistics 2020, global tourism statistics 2021, global tourism statistics 2022, global tourism statistics 2023, global tourism statistics 2024 | predictive analysis, international tourist arrivals in 2024.

• Global Tourism Contributions to GDP 2024

Global Tourism Growth Rate 2024

Global tourism revenue growth rate 2024.

The tourism industry and activities started to flourish after the pandemic. The number started to rise again. Global Tourism Statistics predicted that the travel and tourism business will experience 18% growth in 2024.

This is the highest point after the pandemic period. Hotel bookings, travel, and tourism businesses are expected to reach new heights. Experts suggest it’s the best time to start your own travel agency business.

• International tourist arrivals worldwide were around 95,000 at the beginning of 2019.
• The growth rate of tourist arrivals was slower.
• Nearly $1.9 trillion was spent by tourists in 2019.
• Travel receipts were around $9.3 billion in 2019.

Global Tourism was about $8.9 trillion in 2019 . Tourists love to explore beautiful countries. And popular destinations. France tends to hold the Number 1 position in 2019 as more than 90 million tourists visit the country.

(Top 5 visited countries 2019)

Moreover, 2019 tourism was slightly disturbed by covid 19 from July. However, there were many popular destinations loved by tourists worldwide. 

In 2019, the total spending on world tourism reached a peak of $1.86 trillion, showing a growth of 1.81% compared to the previous year. 

This indicates that people tend to spend more on travel and tourism activities, contributing to the overall tourism industry’s economic enhancement. 

The increase in spending suggests a continued interest and investment in tourism experiences on a global scale.

There was a massive decline in the travel and tourism industry in 2020. The tourism industry declined by more than 67% compared to the previous year . This makes one of the greatest downward shifts in the tourism industry ever recorded after subsequent time.

Pacific island Fiji tends to face an economic crisis because of a decline in tourist and tourism activities. Countries relying totally on tourism were more affected this year.

From January to May 2020. International tourist arrivals declined by more than 56% similarly in April it was recorded with a decline of 97%.

(Decline in international arrivals 2019 vs 2022)

The limited movement of people from place to place results in a massive loss for the aviation industry as well. 

Air passenger was reduced by almost 60.2% compared to 2019 . This creates the worst conditions for the airline industry. Among many industries airline industry was one of the most impacted as there was a decline in tourist flow.

• GDP of tourism ( 2.9 of GDP)  $624.7 billion was declined to $356.8 (1.7 of GDP) making it the greatest downfall of all time in tourism history.
• Total number of visitors in 2020 was comparatively low compared with the past 10 years of data.
• Tourism-dependent countries faced a major economic crisis.

Overall global tourism in 2020 didn’t grow that well the unpredictable circumstance has resulted in a massive decline in the GPD as well. There were approximately 1.5 billion tourist arrivals in 2019 and the number declined by more than 75% in 2020 the estimated tourist arrival in 2020 was around 381 million only. Compared with the 2019 tourist arrival the data fluctuation is very high.

The Tourism industry has gone through numerous uptrends and downtrends throughout the period. 2019 ended and 2020 was considered one of the most challenging years for the whole tourism industry. Regarding 2021 the tourism industry starts to rise at a minimal speed. 

In 2021 tourism industry start to gain speed at a minimal rate according to the popular data analytical site Statista. Global tourism worldwide increased by 4% in 2021 compared to 2020.

Matter of fact the international tourist arrival was 79% down compared with the 2019 tourist inbound data.

Recovering from the mass decline of 2020 the tourism industry started to increase with several 64.4% in 2021. The travel and tourism increment number in 2020 was only 50.7% 

(Decline in international tourist arrivals)

In 2021, the US had 22.1 million inbound arrivals, which is a 15% increase from 2020 and a 72% decrease from 2019.

• Overall increment in the tourism industry was recorded at more than 64.4 %
• Export revenues from international tourism dropped 59%.
• In 2021, the travel and tourism industry’s share of GDP increased from 1.54% in 2020 to 2.15% in 2021. 
• Compared to 2019 the contribution of GDP was still down in 2021 ( 49.1% ) only.
• Recovering from the pandemic travel and tourism businesses tend to increase by more than 362 billion dollars.

Regarding 2021 tourism status it has shown a little increment in terms of number compared with the 2020 data. The industry recorded a substantial 64.4% growth , surpassing the incremental rate in 2020.

Export revenues dropped by 59%, while the industry’s share of GDP improved from 1.54% in 2020 to 2.15% in 2021 . Despite signs of recovery, the sector has not reached its growth level in 2020.

Comparing the tourism condition with the year 2021 the number and data start to shift toward an upward curve. Analyzing the data deeply in 2022 total international tourism receipt reached the threshold of $1 trillion which is massive compared to the 2022 number.

However, the total receipts were still not able to reach the number of pre-pandemic. In 2022 more than 900 million tourists travel internationally. 

International tourist spending reached 64% of pre-pandemic levels. 2022 start to maintain sort of momentum to reach the peak point of travel and tourism activities.

   ( C ontribution over GDP from 2019 to 2022 )

• The total earned export revenue was still below the line ( 34 % ) below the pre-pandemic level.
• $7.7 trillion contribution to global GDP
• Significant growth in spending of international visitors ( about 20.4% increment )
• In 2022 travel and tourism generated more than 22 million new jobs . Significantly high in number compared to 2021 data.

The travel and tourism sector ultimately makes a contribution of 7.7 trillion dollars to global gross domestic product ( GDP ). The number is shifting in an upward trend compared with other previous years. 

The 2022 travel and tourism activities maintained a pace of recovery mode. The industry maintained to level up from the previous year. As it intends to create more jobs and contribute more to the global economy and GDP.

All the dimensions of the tourism industry in 2022 starts to evolve and grow over time. Ultimately the revenue received from tourists hit a whopping $1 trillion and more than 900 million people travel globally.

The travel industry solely created millions of jobs and contributed to overall economic growth.

Popular website for travel and tourism data stated that more than 975 million tourists were traveling internationally in the year 2023. Compared with 2021 and 2022 this year seems to be beneficial for travel and tourism industries.

In the first quarter of 2023, there is a spike in the growth of tourist arrivals. International tourist arrival reached 80% of pre-pandemic level. This states that the year 2023 is a sort of recovery year for the tourism industry. After years the industry was able to reach this point.

The travel and tourism industry somehow was able to reach progress similar to the year 2019. Travel bookings were up r oughly 31% at the end of March 2023 compared to the same time in 2019.

The travel and tourism health progress up to 87% in the year 2023. The USA tends to be a prime actor as it was able to accumulate more than $190.39 billion U.S. dollars.

Followed by the supreme country China and Canada.

China accumulated around $154.02 billion U.S. dollars followed by Canada which is $16 billion U.S. dollars.

The total gap between Canada and the USA is around $174.39 billion U.S. dollars respectively. In terms of numbers, these countries seem to do well in the tourism industry.

  (Top 5 Visited Countries 2023 )

Key Points:

• Over 975 million tourists traveled worldwide in 2023 ( Jan to Sep)
• The total projected contribution of travel and tourism was around $2.2 trillion U.S. dollars toward global GDP.
• The total international receipt projected in 2023 was around USD 1.4 trillion .
• Compared with other years in 2023, there were more than 171 nights spent compared to 2022. 
• Rise in tourist traveling rate results into increment in increment in hotel occupancy rate up to 10% higher compared to the previous year.

Airline industries also tend to bounce back as revenues reach more than   $803 billion , Comparatively it’s higher than 2022 as it reached around 9.7%.

Certain external factors do impact the travel business globally. The economic sanctions on Russia by different nations have resulted in delays in travel and tourism as well. Similarly, the zero COVID strategy promulgated by China has also affected the tourism industry overall.

The momentum of global tourism could potentially shift to an upward curve if all external factors don’t interrupt travel and tourism activities.

2024 is regarded as one of the important years for the travel and tourism sector. As the impact of COVID-19 started to overcome the travel and tourism business all across the world started to gain momentum throughout the time.

There are thorough predictions made for 2024 tourism. Multiple analyses tend to show potential opportunities for the tourism sector. From 2019 to 2023 the industry of tourism was scattered by COVID-19 after the interference of COVID-19 the cycle of 2024 tourism got into rollercoaster rides.

However, global tourism spending is predicted to reach $2 trillion in 2024 . After a long period, it’s predicted that international travel trips will exceed pre-pandemic levels in 2024, marking a 3% increase from 2019 .

The overall tourism market will get to a new level. The prediction is that the travel and tourism market will reach $927.30 billion in 2024 . Which is one of the big numbers compared to the previous year’s global tourism statistics.

After lot’s of ups and downs finally the travel and tourism industry is getting into momentum. It’s expected that tourist arrivals in 2024 will increase by 17.23% from the past year i.e. 2023. If the industry can meet the expectation there will be massive changes in the overall tourism business.

• The expected international tourists is about 1.53 billion which is significantly large compared to the previous year.
• the GDP contribution by tourism in 2024 will be 10.6%
• Year-to-year growth in 2024 will be increased by a large number as expectation of over 17.24 % is made.
• Ultimately the revenue will be around US 9.4 billion American dollars .

In 2024, the travel and tourism industry is on the rise after facing challenges. There’s a big anticipation of a 17.23% increase in tourist arrivals compared to 2023.

  (International Tourist Arrival in 2024 )

If this expectation is met, it could bring significant positive changes to the overall tourism business.

The projected number of international tourists for 2024 is a substantial 1.53 billion, a noteworthy increase from the previous year.

The industry’s contribution to the global GDP in 2023 was 10.6%. Looking ahead, there’s an optimistic year-to-year growth forecast of over 17.24% in 2024.

In terms of revenue, the industry is expected to generate around US $9.4 billion . These promising figures indicate a strong recovery and growth for the travel and tourism sector in the coming year.

Global Tourism Contributions to GDP 2024

The travel and tourism industry is getting on track after facing challenges in recent years. For 2024, there is an optimistic growth outlook:

• Tourist arrivals are expected to increase by 17.23% from 2023 . If this matches the expectations, it could bring major positive impacts for the overall tourism business.
• International tourist projections sit at a substantial 1.53 billion for 2024, a significant jump from the previous year’s numbers.
• The industry contributed 10.6% to global GDP in 2023.
• For 2024, year-over-year growth forecasts are a promising 17.24%, indicating strong momentum.
• In terms of revenue generation, the travel sector could reach around USD 9.4 billion.

  (2024 Global Tourism Contribution To GDP)

These numbers and projections point to a rapid recovery and expansion period for international and domestic travel over the coming year.

More people are expected to take vacations and business trips that could greatly benefit tour operators, hotels, airlines, and other travel entities after facing struggles not too long ago.

If the above expectations and forecasts are fulfilled, 2024 is shaping up to be a beneficial year for travel and tourism when looking at tourist arrivals, GDP contributions, growth percentages, and total revenue creation. There seems to be renewed optimism across the sector.

Overall ,the travel and tourism industry holds a positive growth approach in 2024 according to projections:

• Global tourism saw significant declines in 2020 and 2021 due to the COVID-19 pandemic. However, momentum picked back up in 2022.
• For 2023, the estimated growth rate in global tourism is between 30% to 35% as the industry rebounds.
• Looking ahead to 2024 , the global tourism growth rate is forecasted to be around 34.7%.
• This would represent a noticeable jump from the expected 30-35% growth in 2023 showing sustained positive momentum.
• If 2024 hits the projected 34.7% in tourism growth , it would take global travel significantly above 2019 volumes indicating a full industry comeback has been achieved.
• This global growth also implies strong performance in major tourism markets across different regions like Europe, Asia Pacific, the Americas, the Middle East, and Africa.

  (Global Tourism Growth Rate 2024)

Ultimately, 2024 is setting up to be another very high growth year for travel globally with expectations of over one-third increase in tourism versus 2023 numbers.

So, we suggest that travel business owners be ready to create travel booking websites and generate revenue and growth substantially with huge scope.

All signals point to a sector that has recovered to pre-pandemic strength and managed to undo the large drops observed in 2020 and 2021.

International tourist arrivals are projected to reach 1.53 billion, representing a substantial recovery with an expected year-over-year growth of 17.24% from the 975 million arrivals in 2023.

After facing major challenges in 2020 and 2021, the tourism industry is all set for substantial revenue growth in 2024:

• Global tourism revenue saw a major decline of nearly 50% at the peak of the pandemic. This significantly impacted many travel businesses and destinations.
• A rebound is already underway in 2022 and is expected to continue accelerating through 2023 with an estimated 30-35% growth rate .
• Experts expect Global tourism revenues to surge by around 34.7% year-over-year in 2024
• Gaining a 34.7% revenue growth target would indicate tourism has fully recovered from the pandemic demand shock and is expanding rapidly again.

  (Global Tourism Revenue Growth 2024)

If achieved, 2024 would likely represent the highest-ever revenues for the tourism industry globally surpassing pre-pandemic levels.

The projections for a nearly 35% boost in tourism revenues globally paint an extremely optimistic picture of what lies ahead for the sector in 2024 as demand swells.

This rapid growth trajectory beyond 2023 forecasts shows tourism maintaining great momentum as a key recovery success story among industries worldwide.

➤ Here is the complete list of tour operator software.

The overview for tourism in 2024 is highly positive across expected metrics. Forecasts predict that international tourist arrivals will hit 1.5 billion, representing a rapid 17.23% increase compared to estimates from 2023. This surge will elevate volumes well beyond pre-pandemic levels.

The tourism sector’s contribution to global GDP looks to have a significant rise in 2024, building on its 10.6% share in 2023. This growth reflects the sector’s full economic recovery. Most notably, tourism revenues could grow up to 34.7% year-over-year, reaching around $9.4 billion globally .

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Get WP Travel Pro

Create Stunning , SEO friendly and Fully functional Travel website within minutes . No Coding Required !

Suitable for any

• Travel Agency
• Tour Booking Services
• Travel Bloggers

Drive more Sales and Revenues from today !

$ 99 99 USD per year

📢 Santa has sent the gift for Christmas and New Year sales on all WP Travel Pro plans. 🛍️ Use coupon code "XMAS_NEWYEAR2024" at checkout.

Related posts

How to Make Data Visualization Easy in WordPress?

WP Travel Partial Payment

Best Top Travel Themes for WordPress Travel Booking site(2024)

Wp travel modules.

Need more features to save your time and to boost your travel business? WP Travel Pro comes with more powerful modules . While our core travel plugin provides almost all the features that a travel and trekking websites generally needs, our add-ons boost it’s capacity further to make it the best travel engine on WordPress. Whether you want to add new payment method to your site or brush up your trekking listings with beautiful maps show casing your trips, we have all your imagination covered. See all our add ons below to boost your travel website’s features further.

Weather Forecast

Import Export

Partial Payment

Connect with wp travel to join the travel conversation, documentation →.

Explore More

Customer Support →

We are here to help.

Facebook Group →

User Community Forum

Follow On Twitter →

Connect with us on Twitter

International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

Explainer: tourism revival to boost hotels in 2024

A s the world continues to emerge from the shadows of the Covid-19 pandemic, the international tourism sector is witnessing a robust recovery, promising a prosperous year ahead for the global hotel industry.

According to the latest World Economic Forum travel and tourism study, international tourist arrivals are projected to return to pre-pandemic levels this year, a trend that bodes well for hotels worldwide.

A surge in global tourist arrivals

The Travel & Tourism Development Index 2024 (TTDI), a collaborative effort between the World Economic Forum and the University of Surrey, points to a significant upturn in global tourism.

Francisco Betti, Head of the Global Industries team at the World Economic Forum, highlights this resurgence, noting, “This year marks a turning point for the travel and tourism sector, which we know has the capacity to unlock growth and serve communities through economic and social transformation.”

For hotels, this growth translates to increased occupancy rates and a revival of revenue streams that had been stifled during the pandemic.

UNWTO insights: a boost for hotel occupancy and revenue

Further emphasising the recovery, the UNWTO World Tourism Barometer reported earlier this year that international tourism ended 2023 at 88% of pre-pandemic levels, with a strong recovery noted across the Middle East, Europe, and Africa—key markets for the hotel industry.

UNWTO Secretary-General Zurab Pololikashvili comments on the sector’s resilience, stating, "The latest UNWTO data underscores tourism's resilience and rapid recovery, with pre-pandemic numbers expected by the end of 2024."

This resurgence is particularly promising for hotels as international tourism receipts reached approximately USD 1.4 trillion in 2023, indicating robust spending that directly benefits hoteliers.

Hotels can expect not only higher room bookings but also increased spending on amenities and services, enhancing overall profitability.

Addressing industry challenges and seizing opportunities

Despite the positive outlook, challenges such as economic fluctuations, geopolitical tensions, and environmental concerns remain. However, the sector's recovery offers hotels the opportunity to address these issues proactively.

Enhanced sustainability practices and the adoption of new technologies like big data and artificial intelligence can streamline operations and improve the guest experience.

Iis Tussyadiah, a prominent academic in the field, underscores the importance of a strategic approach: “The sector has big potential to foster prosperity and mitigate global risks, but that potential can only be fully realized through a strategic and inclusive approach.”

For hotels, this means investing in sustainable practices, improving workforce skills, and ensuring inclusive growth.

Strategic development for sustainable growth

The TTDI 2024 highlights the critical role of high-income and developing countries in the sector's future.

For the hotel industry, this suggests a need for strategic investments in infrastructure and service quality, particularly in emerging markets where tourism growth is most pronounced.

Leveraging natural and cultural assets can also offer unique selling propositions for hotels in these regions.

Looking ahead: a bright horizon for the hotel industry

With international tourism nearing full recovery, the global hotel industry is positioned to benefit extensively.

Strategic management, a focus on sustainability, and embracing technological advancements will enable hotels to not only recover but thrive in the post-pandemic landscape.

As the world reopens, the hospitality sector is ready to welcome a new era of growth and prosperity, making it an exciting time for hoteliers and travelers alike.

"Explainer: tourism revival to boost hotels in 2024" was originally created and published by Hotel Management Network , a GlobalData owned brand.

The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.

More From Forbes

10 countries with the best tourism economies—according to a 2024 report.

• Share to Facebook
• Share to Twitter
• Share to Linkedin

Horseshoe Bend At Sunset

Thanks in part to its national parks, universities and major metros, the United States boasts the strongest travel and tourism economy in the world right now, according to a newly released report from the World Economic Forum.

Overall, however, European countries dominate the top 10 with six of them making the cut—including France, which will be an especially popular destination this summer as Paris hosts the 2024 Summer Olympics .

View of the Eiffel Tower in Paris. France ranks among the top 10 countries for tourism in 2024.

The World Economic Forum’s Travel & Tourism Development Index (TTDI) takes into account a number of factors across several categories for its rankings.

The report’s metrics focus on countries’ tourism sectors—including factors like airports, on-the-ground transportation and ports, natural and cultural resources, safety and security, price competitiveness and destinations’ openness to tourism.

“The index measures the set of factors and policies that enable the sustainable and resilient development of the [travel and tourism] sector, which in turn contributes to the development of a country,” the report says.

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024.

Here’s more on the report, which highlights tourism sectors around the world.

Which Countries Have The Best Travel And Tourism Industries In 2024?

Mallorca, Spain

A category that helped the United States achieve the top rank include “non-leisure resources,” which the U.S. ranked first for and is defined as having a presence of leading universities, global cities and major corporations.

With 429 national parks sites and more than 12,000 miles of coastline, the United States also came in third for natural resources, trailing behind Australia and Brazil. The country ranks No. 6 for tourist services and infrastructure.

Areas where the States fall short include price competitiveness (No. 115) and safety and security (No. 77). Malaysia ranked first for price competitiveness and Singapore took the top spot for safety and security.

On the previous report from 2021, Japan topped the list.

Kabukicho pass illuminated at night in Shinjuku district, Tokyo. The area is a commercial an ... [+] entertainment zone

Here’s the World Economic Forum’s overall rank of the top 10 countries for tourism in 2024:

No. 1: United States

No. 2: Spain

No. 3: Japan

No. 4: France

No. 5: Australia

No. 6: Germany

No. 7: United Kingdom

No. 8: China

No. 9: Italy

No. 10: Switzerland

How Is The Post-Pandemic Tourism Rebound?

While the report points out that the tourism industry continues to be on the up and up coming out of the pandemic, many countries—including the United States—are experiencing growing pains.

Of the 119 TTDI-ranked economies, 71 increased their scores between the 2019 and 2024 editions, however the average index score is just 0.7% above pre-pandemic levels.

Countries in the Middle East had the strongest rebounds, with international tourist arrivals 20% above the 2019 level. The Americas, Europe and Africa had rates around 90%.

Sustainability of travel demand is also a consideration, a timely issue as a growing number of European cities are imposing or raising tourism taxes to help curb overtourism —or at least help offset its impacts.

Beautiful canal with old medieval architecture in Venice, Italy. View of Grand Canal and gondola.

Some challenges highlighted in the report include tourism labor shortages, flight routes not keeping up with demand and inflation.

Data for the World Economic Forums’ report was collected at the end of 2023.

• Editorial Standards
• Reprints & Permissions

Join The Conversation

One Community. Many Voices. Create a free account to share your thoughts. 

Forbes Community Guidelines

Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

In order to do so, please follow the posting rules in our site's  Terms of Service.   We've summarized some of those key rules below. Simply put, keep it civil.

Your post will be rejected if we notice that it seems to contain:

• False or intentionally out-of-context or misleading information
• Insults, profanity, incoherent, obscene or inflammatory language or threats of any kind
• Attacks on the identity of other commenters or the article's author
• Content that otherwise violates our site's  terms.

User accounts will be blocked if we notice or believe that users are engaged in:

• Continuous attempts to re-post comments that have been previously moderated/rejected
• Racist, sexist, homophobic or other discriminatory comments
• Attempts or tactics that put the site security at risk
• Actions that otherwise violate our site's  terms.

So, how can you be a power user?

• Stay on topic and share your insights
• Feel free to be clear and thoughtful to get your point across
• ‘Like’ or ‘Dislike’ to show your point of view.
• Protect your community.
• Use the report tool to alert us when someone breaks the rules.

Thanks for reading our community guidelines. Please read the full list of posting rules found in our site's  Terms of Service.

Roger Jamieson, pillar of N.L.'s tourism industry, dead at 66

Jamieson served on several tourism boards and councils showcasing n.l. to the world, social sharing.

Roger Jamieson, a pillar and key supporter of Newfoundland and Labrador's tourism industry, died on Saturday. He was 66.

Jamieson served in many roles, including former president of Hospitality Newfoundland and Labrador and chair of the Marble Mountain Development Corporation. He most recently served as chair of the Newfoundland and Labrador Tourism Board.

He was also known for opening Kilmory Resort, a multiseason cottage resort and RV park, in Swift Current in 1991, and was honoured for his volunteer work with the Queen Elizabeth II Diamond Jubilee Medal in 2013.

Deborah Bourden, the current chair of Hospitality N.L., remembers Jamieson as a big personality with a big heart who cared deeply about making people happy.

"He said 'Deborah, we are in the happiness business. We have to make people happy,'" Bourden said.

"His passion and his belief in tourism in Newfoundland and Labrador probably outstripped all of the rest of us put together. He had an amazing ability to believe in what we were doing here in our industry."

Jamieson was also known in political circles, running for the Liberals in the district of Placentia West-Bellevue in 2017. He also served as the district association's president and ran for federal politics in 2007.

His father, Don, was a Liberal MP who represented southern Newfoundland for 13 years.

Premier Andrew Furey and Tourism Minister Steve Crocker issued a joint statement Monday thanking Jamieson for his contributions to the province.

"Not only was Roger a tourism operator, he was also a passionate advocate for the province's tourism industry," the statement said.

"There is no doubt that his decades of commitment to the industry have helped put Newfoundland and Labrador on the map as a premier travel destination."

Download our  free CBC News app  to sign up for push alerts for CBC Newfoundland and Labrador.  Click here to visit our landing page .

With files from On The Go

Related Stories

• Changing face: The transformation of Roger Jamieson
• Like father, maybe like son: Jamieson sets eye on politics

40 Facts About Elektrostal

Written by Lanette Mayes

Modified & Updated: 01 Jun 2024

Reviewed by Jessica Corbett

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

• Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
• With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy , materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes , offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development .

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy , with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

Was this page helpful?

Our commitment to delivering trustworthy and engaging content is at the heart of what we do. Each fact on our site is contributed by real users like you, bringing a wealth of diverse insights and information. To ensure the highest standards of accuracy and reliability, our dedicated editors meticulously review each submission. This process guarantees that the facts we share are not only fascinating but also credible. Trust in our commitment to quality and authenticity as you explore and learn with us.

Share this Fact:

UN Tourism | Bringing the world closer

Share this content.

• Share this article on facebook
• Share this article on twitter
• Share this article on linkedin

China recovers its position as top spender in 2023 as Asia and the Pacific reopens to tourism

• All Regions

China has recovered its position as top spender on international tourism in 2023 as Asia and the Pacific consolidates its recovery from the impacts of the pandemic. In 2022, the list of top spenders was headed by the United States. France, Spain and USA took the top spots for most-visited destinations.

Top Tourism Spenders in 2023 

Chinese expenditure on travel abroad reached USD 196.5 billion in 2023, ahead of the United States (USD 150 billion), Germany (USD 112 billion), the United Kingdom (USD 110 billion) and France (USD 49 billion). Making up the top ten spenders for 2023 are Canada, Italy, India, the Russian Federation and the Republic of Korea. India jumped to 8th place, from 14th in 2019, confirming the growing importance of the country as a source market, while Italy rose from 10th to 7th position. 

Top in arrivals and receipts: France, Spain and USA consolidate their positions 

France consolidated its position as the world’s most visited destination in 2023 with 100 million international tourist arrivals. Spain was second with 85 million, followed by the United States (66 million), Italy (57 million) and Türkiye, which closed the top five with 55 million international tourists.  

Completing the top ten most visited destinations in 2023 are Mexico, the United Kingdom, Germany, Greece and Austria. Compared to before the pandemic, Italy, Türkiye, Mexico, Germany and Austria all rose one position, while the United Kingdom rose from 10th to 7th and Greece from 13th to 9th. 

On the side on international tourism receipts, the ranking is led by the United States, earning USD 176 billion in 2023, followed by Spain (USD 92 billion), the United Kingdom (USD 74 billion), France (USD 69 billion) and Italy (USD 56 billion). 

Following the above, destinations earning the most from international tourism in 2023 include the United Arab Emirates, Türkiye, Australia, Canada, Japan, Germany, Saudi Arabia, Macao (China), India and Mexico which complete the top 15 list of tourism earners.  

Upward movements in the ranking among the top earners include the UK jumping to the 3rd position from 5th pre-pandemic, the United Arab Emirates from 13th to 6th, Türkiye from 12th to 7th, Canada from 15th to 9th, Saudi Arabia from 27th to 12th, and Mexico from 17th to 15th.  

Croatia (from 32nd to 25th), Morocco (from 41st to 31st) and the Dominican Republic (43rd to 34th) also moved up in the Top 50 ranking by receipts in 2023, as did Qatar (from 51st to 37th) and Colombia (50th to 44th). 

Looking ahead to a full recovery globally in 2024 

As per the latest World Tourism Barometer , in 2023 international tourist arrivals recovered 89% of 2019 levels and 97% in Q1 2024. UN Tourism’s projection for 2024 points to a full recovery of international tourism with arrivals growing 2% above 2019 levels, backed by strong demand, enhanced air connectivity and the continued recovery of China and other major Asian markets. 

Total export revenues from international tourism, including both receipts and passenger transport, reached an estimated USD 1.7 trillion in 2023, about 96% of pre-pandemic levels in real terms. Tourism direct GDP recovered pre-pandemic levels in 2023, reaching an estimated USD 3.3 trillion, equivalent to 3% of global GDP. 

Related links:

• Download News Release on PDF
• Tourism Barometer Data
• World Tourism Barometer PPT

Related Content

Un tourism welcomed to german bundestag and strengthens..., un tourism commits to the antigua and barbuda agenda fo..., un tourism launches the tourism investment guidelines f..., un tourism connects leaders for investment conference f....

Elektrostal, Russia

Essential elektrostal.

Elektrostal Is Great For

Eat & drink.

• Apelsin Hotel
• Elektrostal Hotel
• Apart Hotel Yantar
• Mini Hotel Banifatsiy
• Restaurant Globus
• Amsterdam Moments
• Cafe Antresole
• Viki Cinema
• Statue of Lenin
• Park of Culture and Leisure