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what is adventure travel

What is Adventure Travel?

Elizabeth Gorga

Liz is a collector of grand adventures. She first discovered her passion for meaningful travel wh...

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What is adventure travel? It’s the most epic way to see the world! Adventure tourism activities combine tourism with cultural immersion, physical activity, and getting down and dirty in nature—the adrenaline rush is just a bonus.

two people hiking a mountain on adventure tourism activities

What does “adventurous” look like for you?

Adventure travel is the opportunity to explore your favorite destinations while discovering new skills, passions, and lifelong friends. It is physically, mentally, and emotionally challenging in the best way possible. It’s climbing the highest peaks, learning local languages, shredding down powdery mountains, diving deep into history, and plunging headfirst into the depths of the ocean.

If you’re the kind of traveler who loves to push themselves to the limits and collect new experiences, adventure travel is a must on your travel bucket list .

What is adventure travel?

Adventure travel embraces the concept of exploration. Adventure activities often appeal to adrenaline junkies, but you don’t necessarily have to be keen to jump out of an airplane or swim with sharks to be an adventure tourist. Sometimes being in an unfamiliar place and pushing yourself out of your cultural comfort zone can be enough of an adventure in itself!

Adventure tourism activities range from anything that gets your blood pumping to anything that allows full immersion to the local culture. Often, this includes some type of physical activity and the chance to connect with nature, but most of all it’s the opportunity to challenge yourself and push your limits to allow for personal growth and the ultimate travel experience.

What is the importance of adventure tourism?

person posing on hilltop near mayon volcano philippines

You’d be surprised how capable you feel after summiting a mountain!

Adventure tourism offers the opportunity of growth, both for yourself and the destination.

On a personal level, adventure tourism activities are often physically stimulating. They get your blood pumping, endorphins running wild, allowing you to reduce stress, burn calories, and feel a sense of accomplishment.

Adventure travel allows you to connect with nature, improving your mental state so you can feel your best in every sense. And sharing an adventure with locals or other travelers is always the perfect way to bond quickly over incredible experiences and make fast friends.

Not only does adventure tourism benefit our health, but there is an importance of adventure tourism to the local economy. Many of the top destinations for adventure tourism are also some of the poorest countries in the world.

When we take part in adventure activities and eco-tourism , we have the ability to help develop the country’s infrastructure, support local community development, and contribute to eco-initiatives to preserve land and natural resources.

It’s always a good idea to travel with eco-friendly programs and providers that are responsible, sustainable , and who benefit the local community.

11 best types of adventure tourism activities

So what are the best types of adventure travel? Whether you’re a lover of mountains or ocean, sun or snow, adrenaline-pumping activities or cultural immersion, there are countless types of adventure tourism activities to suit every traveler.

Here are the best types of adventure activities to satisfy your mind, body, and soul.

1. Backpacking

types of adventure travel

Living out of a backpack is an essential travel skill.

  • Why? Backpacking is one of the best ways to do adventure travel. With almost no luggage, backpacking lets you reach unique travel destinations that other travelers may not be able to access—whether that’s the depths of the jungle or tiny beach towns with nothing but pedestrian access.
  • Whether you want to spend a week or several months abroad, backpacking is one of the most flexible and cheapest types of adventure tourism, and one of the best ways to make friends with fellow travelers.
  • Where? Australia , Costa Rica , Ecuador , Thailand , Vietnam
  • Recommended program: Australia Adventure with Gapforce

2. Climbing

  • Why? If you want to truly push your limits to the extreme and see the world from a new perspective, climbing is one of the best types of adventure travel. With the ability to scale cliffs and sit atop the tallest mountains, climbing will give you access to extreme terrain and some of the most legendary views.
  • As a sport, climbing is one of the most physically and mentally challenging, giving you both an adrenaline kick and a sense of accomplishment. What better way to fall in love with a new land?
  • Where? Nepal , New Zealand , Tanzania , Thailand
  • Recommended program: 12 Weeks Adventure Guide Program in Queenstown, New Zealand with Pure Exploration

3. Heritage Tours

  • Why? Have you ever felt the desire to dive deep into your ancestral roots? Heritage tourism is one of the most unique types of adventure tourism, taking you on a journey to connect with your ancestral roots and experience a new country and culture that is deeply ingrained in your own personal history.
  • Connect with the places, traditions, and stories of your ancestors for a one-of-a-kind adventure abroad that will leave you with a deeper understanding of your identity.
  • Where? France , Mexico , Italy , UK , Japan , India
  • Recommended program: Maya Day of the Dead Experience in Quintana Roo, Mexico with Na'atik Language and Culture Institute

4. Homestay

street view in thera greece

Homestays can push you out of your comfort zone while immersing you in different cultural norms.

  • Why? Living with a local family abroad is the best possible way to have a culturally immersive travel experience. There is only so much you can learn from traveling on your own or with other travelers. By participating in a homestay abroad, locals will become family. You’ll eat home-cooked meals, have your own local social circle, and take part firsthand in cultural traditions.
  • Homestays will push you outside of your comfort zone, but this adventure allows you an inside peek at your destination that you won’t find anywhere else.
  • Where? Denmark , Italy , Japan , South Africa , Sweden
  • Recommended program: Exploration and Adventure Travel Program in Europe with Putney Student Travel
  • Why? White water rafting is one of the most common adventure tourism examples, and for good reason. It is the epitome of adventure travel, combining anticipation, natural beauty, and fun.
  • Rafting allows you to appreciate nature on a new level—the power of the river, the lushness of the forest around you, and the depth of the world’s grandest canyons. Splashing through white water rapids is a great way to use your muscles and have a blast while you’re at it.
  • Where? Australia , Costa Rica , Fiji , Nepal , New Zealand
  • Recommended program: Surf, Scuba, Raft & Hike in Costa Rica & Panama with Outward Bound Costa Rica

6. Scuba Diving

  • Why? Test the limits of being human by exploring an entirely new world under the sea. Scuba diving teaches you to relax, communicate, move slowly, and appreciate the ocean's ecosystems.
  • Whether you want to go for a day trip, a scuba tour, or earn your diving certification so you can explore the depths of the ocean solo, scuba diving is one of the best adventure activities if you want to be one with the sea.
  • Where? Caribbean , Great Barrier Reef , Malaysia , Philippines
  • Recommended program: Caribbean: Marine Biology Voyage with Broadreach

7. Skydiving

two people skydiving over dubai

This exhilarating adventure tourism activity isn’t for the faint of heart!

  • Why? There’s nothing like jumping out of an airplane and free falling from the sky at 10,000 feet. It’s the ultimate adrenaline rush, the most epic adventure you could imagine.
  • Skydiving gives travelers the opportunity to see the world from a totally different angle while pushing you completely out of your comfort zone. With endless types of adventure tourism activities, skydiving is the only one that will allow you to appreciate the world’s beauty from above.
  • Where? Fiji , Hawaii , New Zealand
  • Recommended program: Awesome Aussie Service Adventure with Rustic Pathways

8. Snowboarding & Skiing

  • Why? Fresh powdery snow, cozy fireplaces, and stunning white peaks are just a few of the reasons hitting the slopes is one of the most fun adventure activities. Whether you’re a skier or a snowboarder, a beginner or a black-diamond expert, there’s nothing like embracing your inner snow bunny in a winter wonderland.
  • If you want to gain experience in tourism and hospitality while shredding powder, you can even consider becoming an instructor, transforming adventure travel into an internship or job abroad .
  • Where? Canada , France , New Zealand , Switzerland
  • Recommended program: Become a Ski Instructor in Canada with EA Ski & Snowboard Instructor Training
  • Why? Prefer basking in the sunshine and salty air? Surfing is more than just bumming on the beach. It’s the chance to engage with local instructors who teach you not only how to ride the waves, but also how to blend into island life in your destination—living, eating, and speaking like the locals.
  • Surfing challenges your physical ability and brings euphoria. There are equal moments of thrill as you search for the perfect wave, and peacefulness as you become one with the ocean. And the best part? You’ll have access to some of the most beautiful beaches in the world.
  • Where? Australia , Costa Rica , Indonesia , Sri Lanka
  • Recommended program: Learn to Surf in Peru with Maximo Nivel

10. Trekking

group of people hiking a rocky trail in oregon

Trekking is a fun way to experience beautiful natural landscapes.

  • Why? Trekking is one of the best adventure tourism options if you want to venture off the beaten path. From the jungle trails of South America, to European pilgrimages, to the highest peaks of Nepal, trekking pushes your boundaries and offers a unique cultural experience.
  • Whether you want a short-term group hike or a long-term solo adventure, trekking allows the opportunity to spend your days in nature and your nights in small villages where you can eat, sleep, and speak with locals for full cultural immersion.
  • Where? Argentina , Chile , Italy , Nepal , Spain , Tanzania
  • Recommended program: Mexico, Guatemala & Costa Rica Gap Semester with Pacific Discovery
  • Why? Yoga offers a different kind of adventure—an adventure of the soul. You won’t necessarily get an adrenaline rush through ashtanga and deep breathing, but yoga challenges you physically, mentally, and emotionally, while allowing you to connect with the culture of a new place.
  • Practice your language skills or learn about the local history of yoga. Combine your practice with volunteer work for a true cultural immersion and feed your soul in more ways than one.
  • Where? Costa Rica , India , Nepal
  • Recommended program: Kindergarten Volunteering in Bali with International Volunteer HQ (IVHQ)

Get matched with 5 adventure travel programs abroad for FREE

Ready for a once-in-a-lifetime adventure abroad.

two people paddle boarding in the ocean during golden hour

Don’t shy away from an adventurous lifestyle!

If you have big dreams of traveling the world, why not make it into a grand adventure? With so many different types of adventure travel opportunities, you’re guaranteed to find adventure activities to suit your own personal desires.

Whether you crave that adrenaline rush, the glorious natural world, or want to drench yourself in a new way of life, adventure travel offers once-in-a-lifetime experiences that will transform travel for the better.

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28 Adventures to Travel For, From Glacier Chasing in Greenland to Sand Surfing in the Sahara

By Caitlin Morton

Adventure travel Cappadocia

As much as we love lounging on a faraway beach or revisiting our favorite city for the tenth time, sometimes our passports need some adventure travel—we’re talking about those once-in-a-lifetime trips that push us way outside our comfort zones. Adventure travel is a great way to see more of the world, while also testing your physical limits, and coming home with a lifetime's worth of stories to tell at parties.

Below, we’ve rounded up some of the most incredible outdoor adventures for intrepid travelers, ranging from climbing Machu Picchu to skydiving in Dubai . Even if you don’t consider yourself a daredevil, you’ll still find activities that feel exciting (hello, camping under the northern lights) without too much physical—or emotional—exertion required. So fasten your seatbelts, grab your best pair of hiking boots , and get ready for the adventure of a lifetime.

All listings featured on Condé Nast Traveler are independently selected by our editors. If you book something through our links, we may earn an affiliate commission.

This gallery has been updated with new information since its original publish date.

Iguazu Falls Iguazu National Park

Boat under the Iguazú Falls

South America’s Iguazú Falls, located on the border of Brazil and Argentina, make all other waterfalls look like mere trickles in comparison. The system of more than 200 cascades (reaching heights of around 270 feet) can be viewed from surrounding walkways and catwalks, but we’re fans of the more adventurous vantage-point—hopping on an Iguazú Jungle inflatable raft and sailing directly under the exhilarating, high-pressure falls.

Machu Picchu

Climb to Machu Picchu

No adventurer’s must-visit list is complete without Machu Picchu , the famous Incan citadel located in the Andes. While the site can be accessed via train and bus, more active travelers can take the five-day trek along the entire 26-mile-long Inca Trail. Or, thanks to local tour operator Sam Travel Peru , you can get dropped at kilometer marker 104 and do the whole experience in 24 hours .

Sahara

Sand surf in the Sahara

The dunes of the Sahara are colossal, untouched, and tailor-made for extreme sports. The desert’s rows of barchans (meaning “crescent-shaped dunes” in Turkic) have ideal shapes for sand surfing (descending the slopes on a surfboard) and sandboarding (descending the slopes on a snowboard)—and those views don’t hurt, either. Stay at Erg Chigaga Luxury Camp in Morocco, which offers sandboarding in addition to other desert activities like camel rides and quad biking.

Landscape of Rocky Mountains

Heli-hike in British Columbia

With CMH Heli + Skiing , you can helicopter to the steepest and deepest powder in Canada for backcountry skiing. However, come summer , the company’s guides take guests on multi-day hiking trips to terrain otherwise inaccessible, along ridgelines, through alpine meadows, and to stunning viewpoints. While these high-altitude adventures are not for the faint at heart, the accommodations are quite comfortable, with log-hewn lodges complete with full-service restaurants, spa treatments, and a rooftop hot tub to relax in before another day on the trail.

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Cappadocia

Hot air balloon over Cappadocia

A hot air balloon ride over central Turkey’s Cappadocia region provides 360-degree views of the famous limestone spires and “fairy chimneys”—something you can't get at the ground level. We recommend booking with Kapadokya Balloons , the first company that introduced hot air balloon tourism in Cappadocia. Services include transfers to and from your hotel, snacks, full insurance, and a champagne party after the flight.

Greenland

Hunt for glaciers in Greenland

Greenland is relatively expensive and tricky to get to, but well worth the effort—especially since it’s one of the most untouched landscapes on the planet. Exhibit A: the hundreds-year-old icebergs and glaciers floating off the mainland, which you can get up close and personal with during a cruise excursion. ( Hurtigruten and Cruise Norway offer these sailings.)

Okavango Delta Botswana

Hop across Botswana on a mobile safari

While most safari camps stay in one place like a traditional hotel, the private canvas safaris by  Barclay Stenner Safaris are totally mobile, meaning you can pick up and move locations based on weather conditions and wildlife movements. The outfitter’s Botswana itinerary moves across the country to fauna-rich areas like the Okavango Delta and Makgadikgadi Salt Pans—get ready to follow groups of lions, hippos, elephants, and more.

Oludeniz

Paraglide over Turkey’s Blue Lagoon

Oludeniz has one of the most beautiful beaches in Turkey, with pebble shores and a “blue lagoon” of aquamarine hues. The beach also happens to be one of the world's best places to paraglide, thanks to stable weather and gorgeous panoramic views. The launch site for most companies is from Babadağ mountain, with jumping-off points reaching 6,000 feet above sea level.

Great Barrier Reef

Explore the Great Barrier Reef

Divers and snorkelers everywhere need to experience the Great Barrier Reef at least once in their lifetime. Not only does the site have more than 400 different types of coral and 1,500 species of fish, but the natural wonder has been rapidly eroding due to coral bleaching and global warming . That means it’s more urgent than ever to see this sight in all its glory—and to understand what we are losing.

Mexico cenote

Swim through Mexico’s cenotes

Mexico’s Yucatán Peninsula features a wealth of unique natural beauty, particularly when it comes to its cavernous cenotes. Floating in one of these natural sinkholes is an incredible experience, as is diving through the underground cave systems . When in Tulum , visit Dos Ojos (“Two Eyes”) to view one of the planet’s most beautiful underwater sites or Gran Cenote for rock formations that resemble Gothic architecture.

Dubai skydiving

Free-fall over Dubai at 120 miles per hour

Dubai is one of the most over-the-top cities in the world, so are you really surprised that skydiving is one of its most popular activities?  Skydive Dubai is a company located near Jumeirah Beach, offering tandem skydiving for beginners and solo jumps for licensed divers. If you thought Dubai’s skyline was impressive already, just wait until you see it while falling from 13,000 feet in the air.

Yosemite Half Dome

Scale Half Dome at Yosemite National Park

The Half Dome trail through Yosemite may be one of the most intense hikes you’ll ever take, stretching for 16 miles and ascending more than 5,500 feet. The final 400 feet are the trickiest—hikers must climb up the steep slope with two steel cables as their only support—but the breathtaking views from the top make the effort (and terror) worth it. Afterwards, stay at The Ahwahnee, one of the most beautiful national park hotels in the country.

Great white shark cage diving

Swim with great white sharks in South Africa

The fishing town of Gansbaai is often considered to be the birthplace of great white shark cage diving, an activity that would make most adrenaline junkies drool. Cage diving is totally safe (despite what some low-budget shark movies might lead you to believe), but we dare you to keep your heart rate in check as you come face-to-face with an apex predator.  Marine Dynamics is one of the most popular cage diving operators in town, with a marine biologist and videographer joining every tour.

New Zealand practically invented adventure sports when the Kawarau Bridge Bungy opened in 1988. Here you join around...

Bungee jump in New Zealand

New Zealand practically invented adventure sports when the Kawarau Bridge Bungy opened in 1988. Here you join around 38,000 annual visitors to take the 140-foot jump from the South Island's historic, steel-framed Kawarau Bridge—an activity in which the views are almost as thrilling as the fall itself.

Mt Fuji

Climb Mount Fuji

Solitary Mount Fuji is probably Japan’s most iconic natural wonder , rising 12,388 feet above villages and reflecting on lakes’ surfaces. You can get views of the landmark from many places, like Lake Kawaguchi in Fujikawaguchiko and even the Park Hyatt Tokyo , but it’s the views from the mountain that will give you the most bragging rights. Visit from early July to mid-September to take advantage of the official climbing season, when the designated trails and paved roads are free of snow.

Volcano Boarding Cerro Negro

Go volcano boarding on Cerro Negro in Nicaragua

If you’re looking for action sports and adventure, we recommend booking a flight to Nicaragua right now. There you can kayak, surf, zipline through the jungle, and even sled down the side of an active volcano. Intrepid travelers love to climb up the 2,388-foot Cerro Negro and then “volcano board” back down (an activity where you sit or stand on a piece of plywood and slide your way down the slopes). You'll want to go with a guided group tour with this one. Bigfoot Hostels is one of many operators for excursions—for $25, you get transportation to the volcano, boards, safety equipment, snacks, and your speed clocked by a radar gun.

Trollstigen Norwau

Take a white-knuckle drive in Norway

Who says your adrenaline can’t pump from the comfort of your car? Trollstigen is one of the world’s most popular (and  terrifying ) highways, known for its steep gradient and hairpin turns. The one-lane road passes such impressive wonders as the 1,050-foot Stigfossen waterfall, but be sure to pull over before you gawk and snap photos. There are several viewing platforms along the road that will let you take in the sites without risking a crash.

Belize

Dive Belize’s Great Blue Hole

Known for its circular shape and strikingly deep blue color , the Great Blue Hole is a 1,000-foot-wide sinkhole in the middle of Belize’s Lighthouse Reef. While an aerial shot is enough to convince anyone of its beauty, scuba divers are the ones who get to experience the wonders that lie beneath: massive, 40-foot limestone stalactites and stalagmites that formed during the last glacial period.

The Azores Portugal

Go canyoning in the Azores

Portugal’s Azores Islands are equal parts adventurous and beautiful, inviting travelers to get up close and personal with nature while hiking, biking, and swimming. If you want to really push the envelope, try canyoning—an activity that has you rappel down a waterfall while navigating slippery rocks and fast-flowing water. Azores Getaways offers a comprehensive and easy-to-book experience. Training, equipment, on-site instructors, and snacks are all included in the excursion, which will no doubt become one of the most memorable of your life.

Patagonia kayaking

Kayak through Torres del Paine National Park

Chile’s Patagonia region is one of the most beautiful spots on the planet, and there are plenty of ways to explore the area. But while most people experience the sights while hiking, you can get a slightly different view from the water via a kayaking trip.  Kayak en Patagonia offers several tour options ranging in duration and difficulty levels, but all let you paddle past towering mountains, rugged glaciers, and other incredible vistas.

Northern Lights

Sleep under the northern lights

Ah, the elusive northern lights . So many factors are at play when it comes to seeing the technicolor phenomenon—location, time of year, weather conditions—but it’s hard to lose with an excursion to Finnish Lapland. The Arctic area is one of the planet’s best for aurora viewing, especially if you get to sleep in an igloo hotel at Kakslauttanen Arctic Resort or mobile Aurora Bubble Sled . Up your viewing chances by planning a trip between December and March.

Heliskiing

Go heli-skiing in Alaska

If you’re a seasoned traveler who’s conquered every black diamond slope in North America, there’s still one snowy adventure left to vanquish: heli-skiing. There’s nothing quite like hopping in a helicopter and being dropped onto untouched snow at the top of a mountain—especially in a setting as formidable as Alaska’s Chugach Mountains. The experienced guides at  Valdez Heli Ski Guides (VHSG) will help make this dream a reality, taking you to some of the best runs of your life and then letting you unwind (hot tub and massages included) at the cozy  Tsaina Lodge .

This image may contain Water Outdoors Nature Diving Sports Diver Sport Aqua Scuba and Scuba Diving

Snorkel between continents in Iceland

Iceland is one of the best countries in the world for adventure travel , with opportunities for everything from glacier hiking to snorkeling and diving. For the latter, head straight to Thingvellir National Park along the country’s Golden Circle route , where two tectonic plates slowly pull apart at the rate of about two centimeters (0.8 inches) per year. The phenomenon results in the Silfra fissure, a stunning rift valley where travelers can snorkel or dive in impossibly clear (and cold) waters. Tour company DIVE.IS offers tours for divers and every level of snorkeler—including those with no prior experience—and will snap an underwater photo of you touching two continents at the same time.

Some remote destinations are best seen from the deck of a boat and that includes the upper Amazon River. Aqua...

Float along the Amazon

Some remote destinations are best seen from the deck of a boat, and that includes the upper Amazon River. Aqua Expeditions ’ luxury cruises through the Peruvian stretch of the river tour the area’s wildlife and culture at a delightful, leisurely pace. You'll even have chef-prepared gourmet meals and five-star suites with floor-to-ceiling windows. Looking for something a little less luxe? Amazon Adventures offers kayaking trips along some Amazon tributaries, where you can fish for piranhas and camp out in the rainforest.

The Pipeline Oahu

Surf ‘The Pipeline’ in Oahu

Oahu’s Banzai Pipeline (commonly referred to as The Pipeline) is easily one of the most sought-after surfing spots in the world. Located off the coast of the island’s north shore in Ehukai Beach Park, the surf reef break averages waves measuring nine feet high. This activity is definitely not for beginners, but even non-surfers will get a thrill out of watching the many surf competitions that take place at The Pipeline—all from the safety of a sunny beach.

Great Bear Rainforest Canada

Spot elusive wildlife in the Great Bear Rainforest

Canada’s Great Bear Rainforest is the largest intact temperate rainforest in the world—and one of the most magical, with elusive species like sea wolves and Kermode bears roaming its 21 million acres. Outer Shores Expeditions will take you on a nine-day excursion aboard a schooner, departing from British Columbia’s First Nations community of Bella Bella and stopping for sea kayaking along the way.

Victoria Falls

Soak in the planet’s most extreme infinity pool

Located on the border of Zimbabwe and Zambia, Victoria Falls attracts thousands of tourists each year. One of the biggest draws here is the Devil’s Pool , a naturally formed eddy sitting at the very edge of the falls, where daring swimmers can splash around between August and January (depending on water levels, that is). Given that a slippery rock barrier is the only thing separating you from going over the edge, this site is easily the planet’s most extreme infinity pool .

Antarctica is truly the final frontier when it comes to adventure travel providing untouched landscapes unique wildlife...

Camp in Antarctica

Antarctica is truly the final frontier when it comes to adventure travel, providing untouched landscapes, unique wildlife, and more activities than you’ll know what to do with (like cruising, caving, and thermal spring soaking , to name a few). If you can get yourself to Punta Arenas, Chile, Antarctic Logistics & Expeditions will fly you to Antarctica for three days of skiing and hiking before setting you up for a South Pole sleepover.

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The Traveller Adventure

The Traveller Adventure is a Game Designers Workshop product.

  • It is an adventure source book designed for Classic Traveller .
  • 1.1 Table of Contents
  • 1.2 Library Data Entries (Public)
  • 1.3 Library Data Entries (Automated)
  • 1.4 Selected Astrography
  • 1.5 Selected Corporations
  • 1.6 Selected Ships
  • 2.1 Credits (Primary Sources)
  • 2.2 External Link/s
  • 3 References & Contributions (Sources)

Description ( Specifications ) [ edit ]

When the crew of the merchant vessel March Harrier befriends a wolf-like alien Vargr in the underground city of Leedor , they have no reason to suspect that they are beginning a quest for the secret of a jeweled alien ornament ... a quest that will take them to an asteroid mining settlement, to frontier trading stations, and to dozens of exotic worlds. But the ornament is intended for more then mere decoration and the adventuring crew is soon marked by the extra-legal security apparatus of the giant Tukera Lines megacorporation . The crew and their Vargr companion need every skill at their disposal to discover the true secret of the ornament .

The Traveller Adventure takes readers on an excursion into the universe of the far future. The scene is set with the introduction of the ship and its crew; included are complete descriptions of their skills and abilities. These travellers set out with the alien Vargr through the teeming underground warrens of Leedor , the cold and lonely asteroid belt , and the trade routes between systems - all drawn in detail as locales for pursuing the startling secret of the Vargr's artifact . Each shifting scene of the excursion is described for the readers and filled with clues and surprises.

Table of Contents [ edit ]

Library data entries (public) [ edit ].

  • Psionics Institute
  • Tukera Lines

Library Data Entries (Automated) [ edit ]

Selected astrography [ edit ].

  • Aramanx (world)
  • Aramis Subsector
  • Aramis (SM 3110) (world)
  • Jesedipere (world)
  • Patinir (world)
  • Pysadi (world)
  • Spinward Marches Sector
  • Zila (world)

Selected Corporations [ edit ]

  • Imperiallines
  • Lablon Planetary Cartel
  • MagnetoDynamics
  • Mother Church (Religious Polity-Corporation)
  • Oberlindes Lines
  • Spinward DevCorp

Selected Ships [ edit ]

Types & Classes:

  • Hercules class Heavy Merchant
  • Jandre class Freighter
  • Willkeit class Cargo Carrier
  • March Harrier ( Named Ship )
  • Margaret class Longliner
  • Harshman class Frontier Merchant
  • Loren class Frontier Merchant
  • Type VA class Trader
  • Type VJ class Seeker
  • Type VP class Corsair

Supraclasses :

  • Cargo Carrier
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Meta-history & Background ( Dossier ) [ edit ]

The Traveller Adventure is a 8" x 11" softback book is more than just an adventure, it's a whole series of adventures making up an integrated campaign, set in the Spinward Marches .

Credits (Primary Sources) [ edit ]

External link/s [ edit ].

Commentary & Data articles:

  • EXTERNAL LINK: TBD

Other Articles:

References & Contributions ( Sources ) [ edit ]

  • Traveller Wiki Editorial Team
  • Author & Contributor: Lord (Marquis) and Master of Sophontology Maksim-Smelchak of the Ministry of Science
  • Classic Traveller Books
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  • Published 1983
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Dreaming of visiting a place is one thing, making it happen is something completely different. At Adventure Travel, we not only make your luxury vacation happen, we take it to the next level with our planning services. Our experience has given us the knowledge and the partnerships to provide exclusive access to sites and experiences you can’t find on your own. Wherever you want to go, your adventure starts here.

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Get ready for your next iconic adventure like a pro with these tips

From climbing Kilimanjaro to walking the Camino de Santiago, we asked guides, travelers, and explorers for hacks on how to train for these trips of a lifetime.

A scuba diver looks at a school of orange and pink goat fish swimming above a colorful and diverse group of coral.

The start of a new year is often the time people resolve to tackle bucketlist travel goals: rafting the Colorado River , scuba diving the Great Barrier Reef , exploring the poles. But how does an entry- to intermediate-level adventurer start preparing to make those big dreams a reality?

In 2010, to train for an assignment that required me to live for weeks at Mount Everest Base Camp (elevation 17,598 feet), I snuggled into my cold-weather sleeping bag on the deck outside my home in northern Minnesota during a few weeks of sub-zero temperatures in January. I started with a few hours in daylight and eventually slept out all night without a tent. That exercise helped me discern the number of clothing layers I would need to stay warm and put to rest my fear that I would freeze to death.

The best training isn’t always physical, sometimes it’s psychological or even spiritual. And every adventure requires developing a specific set of skills. That’s why we’ve asked the following experts for their advice on how to approach seven iconic travel experiences.

Scuba diving the Great Barrier Reef

A scuba diver holds a comparison picture of a once colorful and diverse coral reef underwater at the same spot, which is now mostly damaged and colorless

“It’s preferable to learn to dive in a place where there’s warm, clear water, as poor visibility can be disorienting and cold water makes it difficult to equalize and draw deep breaths,” says Carrie Miller, co-author of National Geographic’s A Diver’s Guide to the World . Neither should be a problem on the Great Barrier Reef, off the northeastern coast of Australia . There, visibility ranges between 30 to 100 feet depending on the season and water temperatures range from 72 degrees Fahrenheit in the austral summer to 84 degrees in the austral winter.

With many dive training organizations, she says, you can do the coursework and pool sessions in your hometown and complete your course on the Great Barrier Reef.

“Some people don’t take to scuba diving straight away and that’s okay,” she says. “It’s common to struggle with skills like mask clearing and the experience can feel overwhelming.” Practice doing laps in a pool wearing a mask that’s half full of water. This will help you get used to the sensation of water sloshing around your nose.

( Scared to scuba? Here are five reasons it’s finally time to learn .)

One thing to know about the reef is that it has already lost half its corals, so instead of expecting to dive in pristine beauty, use your trip as “an opportunity to learn about the pressures facing the reef,” says Miller.

Whitewater rafting the Grand Canyon  

A group of people on a yellow raft, paddling a whitewater raft through rapids on Colorado River in the Grand Canyon.

Extreme heat and submersion are two major risk factors when rafting the Colorado River through the Grand Canyon —neither of which are easy to prepare for in advance, says Kevin Fedarko, a former Colorado River guide and author of the forthcoming book , A Walk in the Park: The Story of a Spectacular Misadventure in the Grand Canyon.

“There’s an old saying among river guides: ‘If you’re hot, you’re stupid.’ ” To cool off in summer temperatures that often rise well above a hundred degrees, Fedarko recommends that rafters, always under the supervision of their guides, jump into placid sections of the river with their clothes on several times per day. “The Colorado is the best AC you’ve got,” he says. “Getting all of your clothing completely wet allows the effect of evaporative cooling to bring your body temperature back toward normal.”

( Explore 10 amazing river trips in North American parks .)

As for getting dunked in a monster rapid, says Fedarko, “unless you’re a Class V kayaker, the pure shock of being tossed in is so overwhelming there’s little you can do to prepare short of filling up your bathtub with 59-degree water and trying to simulate what it’s like.”

Climbing Mount Kilimanjaro

Hikers, dressed in pants, longsleeve shirts, backpacks and walking poles, walk along a dusty trail near a snow capped peak in Mount Kilimanjaro National Park in Tanzania.

The trip to the “ Roof of Africa ,” which soars 19,340 feet above Kilimanjaro National Park , Tanzania , does not require technical climbing skills, but it still calls for caution. Many people ascend too quickly before properly acclimatizing, ultimately succumbing to altitude sickness.

To prepare physically for the ascent, Dave Hahn, a mountaineer and guide for RMI Expeditions , recommends pushing pre-trip workouts beyond just one or two hours at a time. Spend entire days outside doing just about anything. “Ski, snowshoe, pull weeds, whatever. Be slightly uncomfortable for twelve hours at a time,” he says.

( Here’s how the pursuit of one European peak gave rise to modern mountaineering .)

On Kilimanjaro, Hahn tries to time it so that he reaches Uhuru Peak with the sunrise, requiring a near-midnight start, followed by a nearly 10,000-foot descent back to Mweka Camp. “Summit days are extremely long, like 11 p.m. to 5 p.m. on Kili.”

Skiing the Alps

“Skiing in the Alps is so different,” compared to the U.S., says Gordy Megroz, the author of National Geographic’s 100 Slopes of a Lifetime . “The resorts are enormous and often connected.”

For example, Matterhorn Ski Paradise , the highest ski area in the Alps, spans Switzerland and Italy . Because “the hotels are better in Zermatt and the food is better in Italy,” Megroz prefers to stay in Switzerland and ski 6.5 miles in the shadow of the Matterhorn to Cervinia, Italy, to eat lunch.

To prepare for such epic runs, he says, build your endurance and strength by signing up a few months in advance for two- or three-times-per week CrossFit (a workout that focuses on varied, high-intensity, functional movements) or Orange Theory (a workout that focuses on heart-rate zone training) classes. Or find a personal trainer who can set you up with a specific ski training plan.

( Climate change is altering how visitors experience Switzerland’s Eiger mountain .)

“There are no ski areas in the Alps that are easy,” says Megroz—the reason he advises beginner or intermediate skiers to stay on groomed trails, known as “on-piste,” in Europe. If you’re an advanced intermediate and want to explore off-piste, says Megroz, hire a guide. In Europe, unlike in the U.S., many of the ungroomed runs are not bombed by the ski patrol to clear avalanches. “You can certainly ski the off-piste stuff on your own,” says Megroz, “but it’s dangerous.”

Four skiers, ski down a steep, snow-covered mountain side with the towering Matterhorn Mountain in the background.

Cycling in Tuscany

Few journeys are more idyllic than cycling past the olive groves and vineyards of the Tuscan countryside. On trips like these, “endurance serves travelers more than speed,” says Lauren Hefferon, the founder of 35-year-old bike tour company Ciclismo Classico .

“I always remind people that if they are going on a bike trip, they have all day to cycle the 35 to 40 miles from point A to point B. But even if you ride three to four times per week [pre-trip],” she says, “that will not prepare you for the hills of Tuscany.”

( Take a road trip through Tuscany's breathtaking countryside .)

In addition to logging hours on your bike, Hefferon also recommends going to a gym two to three times per week to build core strength, always reminding clients that multi-day cycling trips are not a race. “Speed might cause exhaustion, disappointment, and an accident.”

Exploring the poles

A group of men, dressed in red, winter coats, snow pants, and boots, pitch a tent in a snowfield during compulsory survival training near the US Base at McMurdo, Antarctica.

“People look at these big trips and see the end product,” says Eric Larsen, the polar explorer who in 2010 was the first to reach the North and South Poles and climb Mount Everest in one year. “What you don’t see is the process of getting there.”

This January, Larsen is leading an eight-day polar training course that aims to train BIPOC polar adventurers. His co-leader is Emily Ford , the first Black woman to hike Wisconsin’s Ice Age Trail . “I have this philosophy: Train hard, travel easy,” says Larsen. During the course, held on Lake of the Woods in northern Minnesota, the attendees spend three days learning how to dress even before they step on to the ice to train.

“It’s very deliberate how slow we go,” says Larsen. “We’re not just throwing people into the woods and telling them, ‘Here’s a toothpick and a piece of jerky.’ The more time you spend outside getting to know your body, the better off you’ll be.”

Walking the Camino de Santiago

Two young women walk with backpacks down a road winding through green wheat fields on the Camino de Santiago near the town of Granon in La Rioja, Spain. The sky is blue with a few clouds and the rolling, green hills extend for miles.

Millions of people have walked the Camino de Santiago, the iconic pilgrimage created in the ninth century by the Catholic Church. It’s the one bucket-list travel experience that doesn’t require much—if any—preparation, according to Andrew McCarthy.

In the 1990s, the actor and writer, a self-professed “long-ago lapsed Catholic,” walked the route from Saint Jean Pied-de-Port, France , crossing the Pyrenees mountains, and arriving 500 miles later in Santiago de Compostela, Spain . Halfway through, McCarthy had a life-changing moment when he broke down sobbing in the middle of a field, realizing that fear had dominated his life, a story he retells in his book The Longest Way Home . McCarthy returned to Spain in 2021 to walk the Camino again with his then-19-year-old son, which resulted in his latest book, Walking with Sam .

( Here are three ways to plan a Camino de Santiago hiking pilgrimage . )

So, what is it about this path that is so compelling? “I find walking a powerful thing,” says McCarthy. “It’s the natural rhythm at which we are meant to process things.”

His advice? “Go! Buy your ticket and go within a week. The beauty of the Camino is that it requires no preparation, just a good pair of walking shoes.”

Related Topics

  • EXPEDITIONS
  • EXPLORATION
  • ADVENTURE TRAVEL

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The Rise of Adventure Travel

A dventure travel has experienced a significant rise in popularity in recent years, capturing the imaginations of thrill-seekers and wanderlust-driven individuals around the globe. This form of travel deviates from traditional sightseeing and relaxation-focused trips, instead embracing experiences that challenge, inspire, and push personal boundaries. The allure of adventure travel lies in the pursuit of unique, adrenaline-pumping activities, combined with a desire to connect with nature, diverse cultures, and oneself.

Increased Interest in Adventure Travel

Several factors have contributed to the increased popularity of adventure travel. The media attention paid to recent underwater and space explorations has increased the interest in adventure travel. With the successful space flights of Blue Origin with its celebrity passengers and recent tragedy of the Titan submersible that claimed five lives when it imploded during a descent to the Titanic, killing the five passengers aboard (two were our fellow Explorer Club members), interest in adventure travel is soaring.

A primary reason behind the increased interest in adventure travel is that there has been a shift in people’s attitudes and priorities when it comes to travel. More individuals are seeking transformative experiences that go beyond mere sightseeing. They crave authentic encounters with nature, local communities, and immersive cultural exchanges. Adventure travel allows them to break free from routine and engage in extraordinary escapades that leave a lasting impact.

The rise of social media and the widespread sharing of travel experiences has played a significant role as well. Platforms like Instagram and YouTube have turned adventure travel into a global phenomenon. Stunning images and videos of daring feats and breathtaking landscapes have inspired countless individuals to venture beyond their comfort zones and embark on their own thrilling journeys. The ability to document and share these experiences with a wide audience has added an element of aspiration and envy, further fueling the desire for adventure travel.

Furthermore, advancements in transportation and technology have made adventure travel more accessible. Improved infrastructure, including transportation networks and accommodations in remote locations, has opened previously inaccessible regions to intrepid explorers. Additionally, the availability of specialized gear and equipment, along with advancements in safety measures, has increased the confidence of travelers to undertake challenging activities.

Adventure Travel is Diverse

Adventure travel encompasses a wide range of activities, appealing to a diverse array of interests. Some popular adventure travel pursuits include everything from bird-watching, hiking, mountain climbing, and embarking on wildlife safaris to scuba diving, paragliding, river rafting, and even participating in extreme sports like bungee jumping or skydiving. These activities provide a rush of adrenaline, a sense of accomplishment, and an intimate connection with nature.

Moreover, adventure travel often emphasizes sustainability and responsible tourism. Many adventure travel operators and organizations are committed to preserving natural habitats, promoting conservation efforts, and supporting local communities. This focus on sustainable practices resonates with environmentally conscious travelers who wish to minimize their impact on the places they visit.

Adventure travel also offers personal benefits beyond the thrill and excitement. It allows individuals to step out of their comfort zones, test their limits, and discover their inner strength and resilience. Immersion in unfamiliar environments and encounters with different cultures foster personal growth, broaden perspectives, and promote a sense of self-discovery. Adventure travel provides an opportunity to disconnect from the demands of daily life, reconnect with oneself, and gain a deeper appreciation for the world we inhabit.

As more people seek to break free from the ordinary and embark on extraordinary adventures, the popularity of adventure travel is likely to continue its upward trajectory.

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Adventure travel has experienced a significant rise in popularity in recent years, capturing the imaginations of thrill-seekers and wanderlust-driven individuals around the globe. This form of travel deviates from traditional sightseeing and relaxation-focused trips, instead embracing experiences that challenge, inspire, and push personal boundaries.

The Best Carry-On Luggage and Weekender Bags for Summer Travel: Away, Samsonite, Calpak and More

Away

The right luggage or carry-on bag for your upcoming vacation can help make any trip as smooth as possible.

If you're gearing up for your summer travel plans, you may be searching for the perfect luggage to accompany you on your upcoming getaway.  Carry-on luggage  — including weekender bags and spinners — is probably the best way to travel if you want to beat the lines at busy airports, especially if you're traveling on a Friday.

No matter where your travel destinations are, one thing's for sure: the right luggage will make all the difference. We've found the best luggage to shop for all of your travels, from spacious duffle bags and practical backpacks to large and luxurious carry-ons  for your next flight.

Need a new tote bag to toss everything in for an upcoming July 4th weekend getaway or a bigger carry-on for a tropical vacation? The Beis Weekender Bag will fit all your essentials and help you travel in style. Need a new go-to suitcase for every travel situation? Away’s  standard carry on traveler bag has plenty of packing space while still fitting in the overhead bin. Trying to avoid the checked baggage fees and long bag drop line? The Samsonite Underseat Carry-On Luggage helps you save money and time by going straight to TSA.

Below, we've rounded up the best carry-on luggage and weekender bags this year to take along on your summer trip.

The Best Carry-On Suitcases for 2024

Samsonite freeform carry-on spinner.

Samsonite Freeform Carry-On Spinner

Not only is the Samsonite Hardside Spinner perfectly sized and extremely durable, it's also incredible lightweight so you won't have to strain putting it in the overhead airplane compartment. With all kinds of pockets, you can easily organize all your belongings confidently. 

$200   $140

Away The Carry-On

Away The Carry-On

This Away bag boasts flashy features such as a durable polycarbonate hard shell, spinner wheels and a TSA-approved, ejectable USB charger. The classic rolling hardside luggage with a retractable handle is designed to fit in most major airlines' overhead compartments, making it a great go-to Carry-On bag for travel, regardless of your destination.

Rockland Melbourne Hardside Expandable Spinner Wheel Luggage

Rockland Melbourne Hardside Expandable Spinner Wheel Luggage

This Rockland Melbourne Spinner Luggage makes traveling easier by being extremely lightweight. While protecting your items, the wheels rotate 360 degrees for a smooth and seamless stride in the airport. Although it is compact, this carry-on luggage has the ability to hold everything you need for a short vacation.

Take OFF Luggage Personal Item Suitcase 2.0

Take OFF Luggage Personal Item Suitcase 2.0

The perfect-sized luggage that doubles as a personal item — just pop off the wheels and slide it under your seat. 

Travelpro Platinum Elite Hardside Expandable Spinner

Travelpro Platinum Elite Hardside Expandable Spinner

Travelpro is a pilot-founded brand that you've likely seen used by flight crews. Travel stress-free with the Travelpro hardside carry-on luggage that effortlessly fits in the overhead bins of major domestic airlines, thanks to rigorous sizer bin testing and enhanced packing capacity. The PrecisionGlide System delivers impeccable control and a seamless rolling experience, so you can get through the airport with ease.

$370   $314

Samsonite Underseat Carry-On Spinner with USB Port

Samsonite Underseat Carry-On Spinner with USB Port

Compact and convenient, this soft-sided luggage can slide smoothly under the seat in front of you or be tucked away in an overhead bin. The bag's main compartment can fit several outfits and a spare pair of shoes. Interior pockets lining the compartment will keep your toiletries organized. The telescoping handle and rolling wheels make this bag easy to navigate around a crowded airport, making it a great choice for the frequent flyer looking to pack light.

$145   $100

Monos Carry-On

Monos Carry-On

Traveling is a breeze with the minimalist Monos carry-on, designed to fit in the overheard bin of almost any flight.

Travelpro Maxlite 5 Softside Expandable Luggage

Travelpro Maxlite 5 Softside Expandable Luggage

This Travelpro Maxlite softside luggage has spinner wheels and is lightweight, making it easy to maneuver airport terminals and your flight's overhead storage bins. 

The Best Travel Backpacks and Totes for 2024 

Samsonite detour travel backpack.

Samsonite Detour Travel Backpack

Built to protect your belongings from the elements, the Detour Travel Backpack has enough capacity for your business, overnight or weekend trips.

$150   $105

Béis Travel Tote

Béis Travel Tote

The Beis Travel Tote, from Shay Mitchell's baggage line, can conveniently slot into place atop a suitcase with its trolley sleeve, but can also be carried on its own with a detachable shoulder strap, and top handles designed to rest comfortably on your shoulder. This bag boasts a bottom zip shoe compartment, padded tech sleeve and multiple exterior and interior pockets. 

Calpak Luka Backpack

Calpak Luka Backpack

With multiple storage compartments including a separate laptop sleeve and a space to store your shoes that has its own exterior access, this lightweight Luka backpack will help you stay organized on the go.

Cotopaxi Allpa 35L Travel Pack

Cotopaxi Allpa 35L Travel Pack

This travel backpack comes with a weight-distributing, low-profile harness system and a 35L capacity, making it suitable for carry-on use. It is designed with a full-wrap zipper opening on the main compartment, along with large and subdivided zippered mesh compartments on the sides, providing convenient packing options. Additionally, its attractive design ensures you can easily identify your bag wherever you go.

Troubadour Featherweight Tote

Troubadour Featherweight Tote

A modern classic and easy-access bag. This Featherweight Tote features a light and waterproof fabric with vegan leather handles, and is perfect for gym trips or a day out!

Dagne Dover Jemi Puff Tote

Dagne Dover Jemi Puff Tote

Whether you're traveling to work or a weekend getaway, this lightweight tote is perfect with pockets for days to keep all your belongings organized. 

The Best Weekender Bags for 2024 

Lululemon go getter bag 2.0.

lululemon Go Getter Bag 2.0

This sleek, modern bag looks like a tote and duffel rolled into one. There's also a little strap in the back that you can attach to your luggage. 

Away The Everywhere Bag

Away The Everywhere Bag

Away Travel's The Everywhere Bag lives up to its name: you can take it everywhere from work to the gym to a weekend away. It also pairs nicely with The Carry-On and The Bigger Carry-On.

Calpak Stevyn Duffel

Calpak Stevyn Duffel

Enjoy the benefits of a large bottom compartment, ideal for stowing shoes or enhancing the organization of your items.The roomy main compartment comes with interior pockets, ensuring you have plenty of space to store your belongings in a well-arranged manner.

SwissGear Apex Travel Duffle Bag

SwissGear Apex Travel Duffle Bag

This duffle bag will come in handy during your next vacation. You can wear it multiple ways and it has reinforced sides to keep your belonging secure.

Dagne Dover Landon Carryall Bag

Dagne Dover Landon Carryall Bag

For weekends away, this extra-large duffle includes a laptop sleeve, shoe bag and plenty of space for all your essentials.

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The 16 Best Travel Trailers for Camping and Road-Tripping Adventures

Vehicles that will allow you to feel right at home, no matter where you are..

Senior Staff Writer

Bryan Hood's Most Recent Stories

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The 15 Best Travel Trailers for 2024

Traveling doesn’t mean having to step foot in a frenzied airport. In fact, there’s never been a better time to go camping. With the right travel trailer, you can easily leave the city behind without having to deal with anyone other than your nearest and dearest. Today’s featured-packed luxury caravans are nothing like those you were ferried around in as a kid, either. Not only do they look good, but they’re packed with enough premium features that you’ll feel right at home, no matter where you are.

We’re also at the point where there’s a trailer for practically every kind of camper, regardless of what vehicle they drive (including the most notorious EV out there, the Tesla Cybertruck ). If you’re the kind of person who likes the classics, there are multiple aluminum-sided Airstream and Bowlus models to choose from. Want to bring as much of your home on the road with you? How about Living Vehicle or Land Ark’s mammoth condos on wheels? There are also caravans you can take off-road with your 4×4 and ultra-light and compact models you can tow with even a crossover SUV. Some can even be turned into a mobile office if you want to mix work and play. Below are 16 travel trailers that will allow you to take to the road in just about any way you can imagine.

Our Best Travel Trailer Picks

Best overall: living vehicle hd24, best for luxury lovers: bowlus endless highways performance edition, best for off-road enthusiasts: mammoth overland extinction level event, best to live in: airstream globetrotter, best for entertaining: w2 romotow t8, best for going off-the-grid: escapod topo2, best for tech obsessives: retreat cabin and ozxcorp’s erv, best for stylish trips: eriba touring 820, best for families: land ark drake, best for ev owners: pebble flow, best for cybertruck owners: living vehicle cybertrailer, best for beginners: colorado teardrops boulder, best for couples: hunter nature raptor xc.

  • Best for Design Obessives: X-Cabin300

Best for Roughing It: Taxa Mantis

Best under 5,000 pounds: happier camper hc1.

A rear 3/4 view of the Living Vehicle HD24

If you want a better understanding of how far travel trailers have come over the decades, just look at the Living Vehicle lineup. The Santa Barbara-based company’s boxy trailers are basically mini apartments you can take with you on the road. Our favorite might be the new HD24, which is far from the company’s biggest offering, but comes with all the amenities you could need at the campground—and then some.

The all-electric model, which starts at $299,995, may measure only 24 feet, but its minimalist interior still has more than enough for a bedroom, kitchen, entertainment area, and a bathroom with a dedicated shower. One particularly clutch feature is a five-by-eight-foot multi-purpose space that can be used as an office, guest room, or laundry room. If that wasn’t enough, the top-of-the-line Pro variant has a solar-assisted power system that can keep the trailer running for up to a month off the grid.

The Living Vehicle HD24 entertainment area

Special Features:   —Trailer can be configured to include a laundry room, office, or guest room. —Interior has a clean minimalist look and comes packed with premium amenities. —Range-topping Pro version’s power system produces enough energy for 30 days of off-the-grid living,

The Bowlus Endless Highways Performance Edition from the side

It may not be the most famous shiny caravan maker—that would be Airstream—but Bowlus is the company that gave us the first riveted travel trailer. The company, which was revived in 2014, knows not to mess with a good thing, so its well-regarded trailers—like our favorite, the  Endless Highways Performance Edition —look just like those it produced in the 1930s, only bigger and with better materials (think: alclad aluminum for the exterior and birchwood for the interior).

Despite its classic look, the $225,000 trailer has all the conveniences you expect in 2022, including heat and air-conditioning systems, a WiFi modem and plenty of outlets for charging all your smart devices. Best of all, though, might be a lithium iron phosphate that gives you the ability to live off the grid for two peaceful weeks. If you’re an animal lover, there’s also the  Terra Firma , which features a bunch of Fido-friendly features like a built-in food bowl, pet bed and remote temperature control system.

Inside the Bowlus Volterra

Special Features:  —Thee’s a double-sided indoor galley and an outdoor cooking area with electric and propane outlets. —The hotel-style shower has teak flooring and seating. —Lithium iron phosphate power system can keep the entire trailer running for up to two weeks.

A front 3/4 view of the Mammoth Overland Extinction Level Event

Mammoth Overland’s latest model is a burly off-road trailer designed to withstand anything it encounters in nature. The appropriately named Extinction Level Event (ELE) rides on a set of chunky all-terrain tires and has an angular aluminum body reinforced with steel armor and skid plates. If that doesn’t sound like enough, you can upgrade to Level 3 bullet-proof armor. There’s also a built-in bear spray system too, for added security. The ELE, which starts at $67,000, is pretty compact since it’s a tear-drop trailer, but it can comfortably sleep two and has an integrated workstation inside its cabin. There’s also a swing-out kitchenette in the back for cooking.

The Mammoth Overland Extinction Level Event's swing-out kitchenette

Special Features:   —Comes with a built-in bear spray system and is available with bullet-proof armor. —Despite its compact size, the interior cabin still has room for a built-in workstation. —The swing-out kitchenette isn’t big, but has everything you need to cook a delicious meal.

Airstream Globetrotter

One brand leaps to mind when most of us think about travel trailers—Airstream. Its iconic aluminum-sided caravans have been instrumental in popularizing road trips and  camping  in the US for decades. One need only look at the company’s  Globetrotter  model to see why: In addition to looking beautiful, the silver-covered caravan is packed with creature comforts to keep you traveling comfortably. It’s not the brand’s largest model—that would be the flagship  Classic —but it’s available with one of six different floor plans, each of which has room for a spacious entertainment area (that can sleep up to four adults).

Inside you’ll find a full-featured kitchen, half-bathroom, shower and sizable bedroom with either a queen-sized bed or two twins. As you would expect from Airstream, the amenities are top-rate, too, like Franke faucets in the kitchen and bathroom, stainless steel appliances, Quietstream climate control system and multiple LG LED TVs. The Globetrotter starts at $120,000. If it doesn’t fit the bill, the brand has plenty of other models to choose from, including collaboration editions like the  extra-homey Pottery Barn Edition  or their  ultra-rare Supreme edition .

Airstream Globetrotter

Special Features: —There are different floor plans to choose from, each of which features a full kitchen, half bathroom and dedicated shower. —The Quietstream climate control system barely makes a peep, even when the heater or A/C is running. —A built-in canopy provides shade when you want to spend time outside.

The W2 Romotow T8

Good things come to those who wait. More than a decade after it was first announced, the Romotow T8 is finally available to order. The 30.5-foot caravan, which was designed by New Zealand-based architecture and design firm W2, has two main components—a fixed chassis and a smaller living space that fits just inside of it. When the $268,500 trailer is parked, the cabin slides out at the touch of a button and can be rotated 90 degrees like a swiveling USB stick. When rotated like this, the hydraulic-powered chassis can then be used as a patio. While this unique design may be the vehicle’s main selling point, its interior cabin comes with all the features you need and has enough room for six adults.

Inside the W2 Romotow T8

Special Features:   —Unique rotating design is unlike anything else currently on the trailer market. —The living area is large enough to sleep up to six adults. — Hydraulic patio comes with an integrated deck set.

Escapod Topo2

The  Escapod Topo2  is a trailer for anyone looking to take their camping trip off road with minimal fuss. The brand’s update of the classic teardrop trailer is an off-road-friendly model without any of the bulk. Unlike most of the trailers on this list, Escapod’s bedroom and kitchen area are separated from one another. The dedicated sleeping area has room for a queen-size mattress and is equipped with a stargazer window so you can really take in the peace and quiet of the great outdoors. The galley, meanwhile, is only accessible from outside the $39,500 trailer, but has ample counter space for meal prep and cooking. Both sections get their power from a VPR 4EVER lithium ion battery with some solar panels to help keep things running smoothly and efficiently.

Escapod Topo2

Special Features: —Exterior is made from a single-piece of composite fiberglass that is rugged and weather-resistant. —Laser-cut tube steel frame should last for years. —Bedroom’s stargazer window offers up a beautiful view of your surroundings.

The Retreat Caravan and OzXcorp's ERV Electric Camper

It was only a matter of time until the  electric revolution  made its way to the world of trailers and campers.  Retreat Caravan and OzXcorp’s ERV  is a rugged trailer that also happens to run entirely on battery power. Roof-mounted solar panels provide juice for a 14.3-kWh lithium battery that keeps the trailer’s many appliances running. And while the trailer is perfectly equipped for some off-road fun, thanks to a specially tuned suspension and all-terrain tires, it also packs all of the comforts of a luxe hotel room inside, including a bathroom, spacious seating area and master bedroom suite with a king-sized bed and closets. But the true highlight may be the $75,000 caravan’s full-size kitchen, which features an induction cooktop, fridge and washing machine. There’s also a Weber electric barbecue and slow cooker for making your meals outdoors.

The interior of the ERV electric cabin

Special Features: —Solar panels and 14.3-kWh battery power the trailer and let you go off grid. —A specially tuned suspension and large all-terrain tires let you go off-road. —The primary bedroom has enough room for a king-size bed and its own closets.

Eriba Touring 820

Are you looking for an aluminum-sided trailer that looks like more than just another Airstream or Bowlus’s rip-off? If so, the  Eriba Touring 820  might fit the bill. The company’s top-of-the-line caravan updates the classic silver bullet look with a retro-futuristic shape and details. Even more impressive, though, is the 27-foot-trailer’s interior. The company has packed it full of luxury amenities like a sizable, leather-covered lounge area (that can be converted into a bed), customizable mood lighting and a surprisingly fashionable bathroom. The true highlight, though, is a bedroom with a large panoramic window that offers up a gorgeous views of your surroundings. That’s good, too, since you might not actually want to leave the $88,500 trailer.

Eriba Touring 820

Special Features: —The kitchen has a mini wine cellar for keeping your best bottles at the ready. —The leather-upholstered entertainment area can be converted into an additional sleeping area at night. —Adjustable mood lighting will help you feel at home no matter where you are.

The Land Ark Drake

Almost more of a portable house than a trailer, the  Land Ark Drake  basically lets you take all the comforts of home on the road. The gigantic, yet stylish, two-level, 357-square-feet trailer can comfortably sleep seven adults. Stark and modern on the outside, the trailer features an equally clean white-washed pine and black metal decorated interior. Across its two floors, it has room for a full-sized kitchen, living room and bathroom (which includes a bathtub), along with two loft bedrooms and an office which can also be converted to a sleeping area. Its $139,000 starting price may sound a lot for a trailer, but for a two-story house on wheels it’s not that bad.

Inside the The Land Ark Drake

Special Features: —The two-level design means you have 357-square-feet of space. —Downstairs bathroom includes a tub for when you need to take a relaxing soak. —It has a primary bedroom and two loft-style sleeping areas.

A front 3/4 view of the Pebble Flow

There are plenty of EV-friendly travel trailers on the market at this point, but none are nicer to an electric powertrain than the Pebble Flow, which starts at $109,000. The futuristic vehicle is available with an optional propulsion that includes two electric motors—one situated on each wheel—to help make sure its 6,200-pound weight isn’t eating up all your battery-powered vehicle’s range. That’s far from the Flow’s only forward-thinking feature though. The trailer also comes with an “Instacamp” system that can be used to park the vehicle and set up camp (which includes leveling out the vehicle, deploying its staircase, and turning on the lights). The unique feature can also be triggered remotely via Pebble’s smartphone app.

Inside the Pebble Flow

Special Features:   —An optional propulsion system means it can even be towed by EVs. —Unique “Instacamp” system allows you to park the vehicle remotely via the company’s smartphone app. — Solar-assisted battery pack produces enough power for a week of off-the-grid living.

A rear 3/4 view of the Living Vehicle CyberTrailer being towed by a Tesla Cybertruck

Elon Musk has been promising camping accessories for the Tesla Cybertruck since the get-go, but any official camper shell or trailer is likely years away at this point. Fortunately, Living Vehicle, the maker of our current favorite caravan, has stepped in to fill the void. The company has just unveiled the CyberTrailer, a new model with a design inspired by the battery-powered pickup. The caravan is almost certainly the most striking entry on this list, for better or for worse, but it also has a solar-assisted power system that produces more than enough juice to keep the entire vehicle running off the grid. More importantly, for Cybertruck (and other EV) owners, it also allows the trailer to be used as a mobile charging station for any battery-powered vehicle or plug-in hybrid.

The Living Vehicle CyberTrailer from the front

Special Features: —A bold design inspired by Tesla’s pickup that also offers excellent aerodynamic performance. —A solar-assisted system that will keep the trailer and all its features running off-the-grid. —Can be towed by pickups and SUVs other than the Cybertruck, including other EVs.

Colorado Teardrops Boulder travel trailer

There are EV-friendly trailers and then there’s  Colorado Teardrops’s Boulder . Not only is the company’s latest designed to be towed by a battery-powered SUV or truck, it can also charge your EV’s battery. That ability comes courtesy a 75-kWh lithium-ion battery pack with a built-in DC fast charger that will give you some much needed peace of mind out on the open road. At the very least, it gives you the freedom to come up with a route centered around sights instead of charging stations. Aside from this very vital feature, the compact caravan has everything two adults and two children need to live off the grid for a for a few days, including a comfortable queen-sized mattress, two bunk beds (for the kids), an enclosed kitchenette and an optional climate control system. The $55,000 trailer also comes in a variety of two-tone color schemes that all look pretty sharp.

Colorado Teardrops Boulder travel trailer

Special Features: —Doesn’t just ease the burden on your EV’s battery; it can charge it, too. —A unique bunk-bed design creates room for four people to sleep (two adults and two children). —The enclosed kitchenette has plenty of counter space.

Hunter Nature Raptor XC

A big trailer can be a godsend on the campground, especially if you’re traveling with family or friends. The problem, of course, is getting the hulking vehicle there. No matter how experienced the driver, maneuvering a large caravan can be very tricky. Luckily there are trailers like  Hunter Nature’s Raptor XC . The brand’s angular model looks compact but features a pull-out section that just about doubles the size of its interior. When it’s fully extended you’ll have more than enough room for a dedicated living area, kitchen and bedroom. This will come in handy if there’s more than two in your traveling party, too. That’s because the $44,000 trailer’s entertainment area can easily be converted into an additional sleeping area at night.

The Hunter Nature Raptor XC's main living area and slide-out bedroom

Special Features: —An expanding segment turns this trailer into a multi-room cabin. —The bedroom has a large skylight so you can see the stars at night. —A spacious lounge can be converted into an additional sleeping area if you need more room.

Best for Design Obsessives: X-Cabin300

The X-Cabin300 travel trailer

Silver trailers don’t all need to be bullet-shaped as nice as the classic Airstream may look. Just take a gander at the X-Cabin300. The all-aluminum vehicle has a boxy shape that looks both classic and modern. The Japanese-made caravan is compact, but comes with four different interior layouts designed to meet your varied needs (it can even be used as a food truck). The $50,000 trailer is smaller than most—it measures just seven feet tall, seven feet wide, and 15 feet long—and only tips the scales at 1,650 pounds, which means a compact SUV can even tow it. 

X-Cabin300 travel trailer with a canopy attached

Special Features:   —A refreshing spin on the classic all-aluminum travel trailer. —Available with four different interior layouts. —Small and light enough to be towed by a compact SUV.

The exterior of the Taxa Mantis

It can be hard to find a trailer that fits everyone’s needs, but the  Taxa Mantis  comes close. Its no-nonsense design means it fits with nearly anyone’s style. Thanks to a pop-up roof section, ingenious use of space and plenty of storage compartments, the Mantis has all the room you and your friends and family need to camp in comfort, which can be crucial on longer trips. It’s also got all the necessary features, including a bathroom with a built-in shower, water heater, kitchenette and 8,000 BTU air conditioner. The trailer, which starts at $46,000, is ideal for off-roading, but there’s a  special Overland edition  if you want something even more rugged.

Inside the Taxa Outdoor Mantis 5.1 Overland

Special Features: —A pop-up roof means you don’t have to sleep in the kitchen if you don’t want to. —There’s a built-in water heater and climate control system with a 8,000 BTU air conditioner. —It comes with a built-in canopy for outdoor hangouts.

The exterior of the Happier Camper HC1

Imagine if you didn’t need a truck or SUV to tow your trailer. You don’t if the caravan in question is Happier Camper’s compact  HC1 . The Los Angeles-based outfit’s smallest model is as light as they come, with a dry weight of just 1,100 pounds, meaning it can be towed by practically any car, even a modern-day Mini Cooper. It features a semi-modular interior designed by Adaptiv that can be customized to fit your camping style—components snap in like Legos—with either a full kitchen or enough sleeping room for up to five people. You can even add solar panels if you want to go off the grid. The $34,450 trailer’s old-school design is also sure to stand out on practically any campground. Even better, no pickups needed.

Inside the Happier Camper HC1

Special Features: —At only 1,100 pounds, it can be towed by just about any car. —The semi-modular floor plan allows you to arrange the interior to accommodate your camping style. —The larger rear hatch opens up space when you are entertaining.

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The way we travel now

What sorts of journeys do today’s travelers dream about? Where would they like to go? What do they hope to do when they get there? How much are they willing to spend on it all? And what should industry stakeholders do to adapt to the traveler psychology of the moment?

About the authors

To gauge what’s on the minds of current-day travelers, we surveyed more than 5,000 of them in February and March of this year. 1 Unless otherwise noted, the source for all data and projections is McKinsey State of Travel Survey, 5,061 participants, February 27 to March 11, 2024. Our universe of respondents included travelers from five major, representative source markets: China, Germany, the United Arab Emirates, the United Kingdom, and the United States. All respondents took at least one leisure trip in the past two years. We asked them more than 50 questions about their motivations, behavior, and expectations.

Results from this survey, supplemented with findings from focus groups and other additional research, suggest six vital trends that are shaping traveler sentiment now.

Travel has become a top priority, especially for younger generations

Sixty-six percent of the travelers we surveyed say they’re more interested in travel now than they were before the COVID-19 pandemic. This pattern holds across all surveyed age groups and nationalities. Respondents also indicate that they’re planning more trips in 2024 than they did in 2023.

Travel isn’t merely an interest these days. It’s become a priority—even amid uncertain economic conditions that can make budgeting a challenge. Travel continues to be one of the fastest-growing consumer spending areas, rising 6 percent over a recent 12-month period in the United States, even when adjusted for inflation. Only 15 percent of our survey respondents say they’re trying to save money by reducing the number of trips they go on. And in the February 2024 McKinsey ConsumerWise Global Sentiment Survey of more than 4,000 participants, 33 percent of consumers said they planned to splurge on travel, ranking it the third-most-popular splurge category—trailing only eating at home and eating out at restaurants. 2 Christina Adams, Kari Alldredge, Lily Highman, and Sajal Kohli, “An update on US consumer sentiment: Consumers see a brighter future ahead,” McKinsey, February 29, 2024.

Younger generations appear to propel much of the rising interest in travel (Exhibit 1). In 2023, millennials and Gen Zers took, on average, nearly five trips, versus less than four for Gen Xers and baby boomers. Millennials and Gen Zers also say they devote, on average, 29 percent of their incomes to travel, compared with 26 percent for Gen Zers and 25 percent for baby boomers.

Younger travelers are the most keen to venture abroad

Younger travelers are particularly excited about international travel. Gen Zers and millennials who responded to our survey are planning a nearly equal number of international and domestic trips in 2024, no matter their country of origin, whereas older generations are planning to take roughly twice as many domestic trips (Exhibit 2).

Younger travelers’ thirst for novelty might be motivating their urge to cross borders. Gen Zers say their number-one consideration when selecting a destination is their desire to experience someplace new. For Gen Xers, visiting a new place comes in at number eight, behind factors such as cost, ease of getting around, and quality of accommodation.

There might be a mindset shift under way, with international travel feeling more within reach for younger travelers—in terms of both cost and convenience. Younger travelers have become adept at spotting international destinations that feature more affordable prices or comparatively weak currencies. Low-cost airlines have proliferated, carrying 35 percent of the world’s booked seats over a recent 12-month period. 3 “Low-cost carriers in the aviation industry: What are they?,” OAG Aviation Worldwide, September 13, 2023. Meanwhile, translation software is lowering language barriers, mobile connectivity overseas is becoming cheaper and more hassle free, and recent visa initiatives in various regions have made passport-related obstacles easier to overcome.

It remains to be seen whether this mindset shift will endure as younger generations get older. But early evidence from millennials suggests that they’ve retained their interest in international travel even as they’ve begun to age and form families. It could be that this is a lasting attitude adjustment, influenced as much by the changing dynamics of travel as it is by youth.

Baby boomers are willing to spend if they see value

Baby boomers are selective about their travel choices and travel spending. Enjoying time with family and friends is their number-one motivation for taking a trip. Experiencing a new destination is less important to them—by as much as 15 percentage points—than to any other demographic.

Although older travelers appreciate the convenience that technology can offer, they prefer human contact in many contexts (Exhibit 3). For example, 44 percent of baby boomers—versus only 30 percent of other respondents—say they value having a travel agent book an entire travel experience for them. And only 42 percent of baby boomers have used a mobile app to book transportation, versus 71 percent of other respondents.

While this generation typically has more accumulated savings than other generations, they remain thoughtful about how they choose to spend. Their top two cited reasons for not traveling more are “travel is becoming too expensive” and “not having enough money to travel.” They make up demographic most willing to visit a destination out of season, with 62 percent saying they’re open to off-peak travel to bring costs down.

Baby boomers might be willing to spend strategically, in ways that make travel more convenient and less burdensome. For example, whereas 37 percent of Gen Zers are willing to take a cheaper flight to lower their travel costs—even if it means flying at inconvenient times or with a stopover—only 22 percent of baby boomers say they’ll do the same. But these older travelers don’t splurge indiscriminately: only 7 percent describe their attitude toward spending as “I go out all the way when I travel.” They’re much more willing to forgo experiences to save money, identifying this as the first area where they cut spending. Gen Zers, on the other hand, will cut all other expense categories before they trim experiences.

Whatever baby boomers’ stated feelings and preferences, they still account for a substantial share of travel spending. And they still spend more than younger generations—three times more per traveler than Gen Zers in 2023, for example.

The adventure starts before the trip begins

Travelers are delighting in crafting their own trips. Only 17 percent of survey respondents say they used a travel agent to book a trip in the past year. When asked why, respondents’ top-cited reason is that they want full control over their itineraries. Their second-most-cited reason? They simply enjoy the planning process. In fact, studies have shown that the anticipation of a journey can lead to higher levels of happiness than the journey itself. 4 Jeroen Nawijn et al., “Vacationers happier, but most not happier after a holiday,” Applied Research in Quality of Life , March 2010, Volume 5, Number 1.

When seeking inspiration during the planning process, respondents are most likely to turn to friends and family—either directly or on social media (Exhibit 4). Advice from other travelers is also sought after. Fewer and fewer travelers rely on travel guidebooks for inspiration.

Today’s travelers tend to view the planning process, in part, as a treasure hunt. Seventy-seven percent of respondents describe the research phase as an effort to ensure that they’re finding good deals or saving money. And all demographics describe “value for money” as the most important factor when choosing a booking channel.

Unexpected traveler archetypes are emerging

When we analyzed our survey results, we identified seven clusters of travelers who express shared attitudes and motivations toward travel. While the distribution of these archetypes varies across source markets, respondents within each archetype exhibit strong similarities:

Seven clusters of travelers express shared attitudes and motivations toward travel. Each archetype’s distribution varies across source markets, but the travelers within them exhibit strong similarities.
  • Sun and beach travelers (23 percent of respondents). These vacationers travel rarely and spend frugally, preferring sun and beach destinations that are easy to get to. They like to relax and visit with family. They’re relatively more likely to place significant value on nonstop flights (72 percent, versus 54 percent overall) and are less interested in authentic and immersive experiences (only 13 percent say these are main reasons why they travel).
  • Culture and authenticity seekers (18 percent). These are active and high-budget travelers who typically spend more than $150 per day on holiday, love to sightsee, are willing to spend on experiences, and don’t want to settle for typical bucket-list destinations. Only 6 percent prioritize familiarity when choosing where to go—the lowest percentage of any traveler segment. This segment is also least likely (at 17 percent) to say they would shorten a holiday to save money.
  • Strategic spenders (14 percent). These travelers are open to selectively splurging on authentic, carefully curated experiences. But they keep a watchful eye on total spending. They’re willing to sacrifice some conveniences, such as nonstop flights, in the interest of cost savings.
  • Trend-conscious jet-setters (14 percent). Travelers in this high-budget group (they spend more than $150 per day when traveling) turn first to friends and family (79 percent) and then to social media (62 percent) when scouting destinations. Seventy-six percent say the popularity of a destination is an important factor, compared with 63 percent overall. And 75 percent say they focus on hotel brands when selecting accommodations.
  • Cost-conscious travelers (11 percent). This travel segment is made up of predominantly older travelers who travel rarely and frequently return to the same destinations and activities. They’re relatively more likely to care about the familiarity of a destination (54 percent, versus 35 percent overall) and the cost of the trip (76 percent, versus 65 percent overall).
  • Premium travelers (12 percent). This segment expects high-quality trappings when they travel, and only 20 percent say that cost is an important factor. These frequent travelers are especially selective about accommodation—they, on average, are more likely than travelers overall to care about brand, prestige, exclusivity, design, decor, amenities, and sustainability. Similarly to trend-conscious jet-setters, this traveler segment is, on average, more likely than travelers overall (at 27 percent, versus 18 percent) to be swayed by celebrities and influencers when choosing travel destinations.
  • Adventure seekers (8 percent). This younger segment enjoys active holidays that present opportunities to encounter like-minded travelers. Nineteen percent say they’re motivated by adventure and physical activities, and 15 percent say meeting new people is a major reason why they travel. They aren’t after large-group events; instead, they prefer small-group adventures. This segment prizes remoteness, privacy, and sustainability.

What travelers want depends on where they’re from

When asked what trips survey respondents are planning next, 69 percent of Chinese respondents say they plan to visit a famous site—a marked difference from the 20 percent of North American and European travelers who say the same. Chinese travelers are particularly motivated by sightseeing: 50 percent cite visiting attractions as their main reason for traveling, versus an average of 33 percent for those from other countries.

Emirati travelers, like their Chinese counterparts, favor iconic destinations, with 43 percent saying they plan to visit a famous site. They also have a penchant for shopping and outdoor activities. Fifty-six percent of respondents from the United Arab Emirates describe the range of available shopping options as an important factor when selecting a destination—a far higher proportion than the 35 percent of other respondents. And respondents from the United Arab Emirates report going on a greater number of active vacations (involving, for instance, hiking or biking) than any other nationality.

Travelers from Europe and North America are especially keen to escape their daily routines. Respondents from Germany (45 percent), the United States (40 percent), and the United Kingdom (38 percent) place importance on “getting away from it all.” Only 17 percent of respondents from China and the Middle East feel the same way. European travelers are particularly fond of beach getaways: respondents from the United Kingdom and Germany cite “soaking in the sun” at twice the rate of American respondents as a main reason they travel.

Travel is a collective story, with destinations as the backdrop

Younger generations are prioritizing experiences over possessions. Fifty-two percent of Gen Zers in our survey say they splurge on experiences, compared with only 29 percent of baby boomers (Exhibit 5). Gen Z travelers will try to save money on flights, local transportation, shopping, and food before they’ll look to trim their spending on experiences. Even terminology used by younger generations to describe travel is experience oriented: “Never stop exploring” is tagged to nearly 30 million posts on Instagram.

The value of experiences is often realized in the stories people tell about them. Books and films have spurred tourists to flock to specific destinations (for instance, when droves of Eat, Pray, Love: One Woman's Search for Everything across Italy, India and Indonesia [Viking Penguin, 2006] readers visited Bali). And travel has always been a word-of-mouth business, in which travelers’ stories—crafted from their experiences—can inspire other travelers to follow in their footsteps.

Social media is the latest link in this chain: a technology-driven, collective storytelling platform. Ninety-two percent of younger travelers in our survey say their last trip was motivated in some way by social media. Their major sources of social inspiration, however, aren’t necessarily influencers or celebrities (30 percent) but rather friends and family (42 percent). Consumers’ real-life social networks are filled with extremely effective microinfluencers.

Posting vacation selfies is a popular way to share the story of a journey. But a growing number of social media users are searching for ways to present their travel narratives in a more detailed and more enduring fashion, and new apps and platforms are emerging to help them do so. The microblogging app Polarsteps, which more than nine million people have downloaded, helps travelers plan, track, and then share their travels—allowing journeys to be captured in hardcover books that document routes, travel statistics, and musings.

Giving today’s travelers what they need and want

From our survey findings, important takeaways emerge that can help tourism industry players engage with today’s travelers.

Know customer segments inside and out

Serving up a one-size-fits-all experience is no longer sufficient. Using data to segment customers by behavior can help tourism players identify opportunities to tailor their approaches more narrowly.

Cutting-edge data strategies aren’t always necessary to get started. Look-alike analysis and hypothesis-driven testing can go a long way. Even without having data about a specific family’s previous travel patterns, for example, an airline might be able to hypothesize that a family of four traveling from New York to Denver on a long weekend in February is going skiing—and therefore might be interested in a discounted offer that lets them check an additional piece of luggage.

The same philosophy applies to personalization, which doesn’t necessarily need to be focused on a single individual. Merely having a clearer sense of the specific segments that a provider is targeting can help it craft a more compelling offer. Instead of simply creating an offer geared toward families, for instance, providers might build an offer tailored to families who are likely to visit in the spring and will be primarily interested in outdoor activities. And instead of relying on standard tourist activities, providers might find ways to cater to more specific traveler interests—for example, facilitating a home-cooked meal with locals instead of serving up a fine-dining experience.

Help travelers share their journeys

Today’s travelers want to share their travel stories. And friends and family back home are more likely to be influenced by these stories than by anything else they see or hear. Providers should consider ways to tap into this underexploited marketing channel.

Hotels can install a photo booth that enables guests to share pictures from their journeys. Guests can be given small souvenirs to take home to their friends and family. Hotels might also send guests photos on the anniversary of a trip to help jog happy memories and prompt a future booking.

Given the right incentives, customers can act as a distributed team of marketers. Reposting guests’ social media photos and videos, for example, or spurring engagement with contests and shareable promo codes can encourage travelers to become evangelists across an array of different channels.

Recognize younger generations’ unquenchable thirst for travel

Younger travelers’ remarkable desire for experiences isn’t always in line with their budgets—or with providers’ standard offerings. A new generation of customers is ripe to be cultivated if providers can effectively meet their needs:

  • Travel companies can better match lower-budget accommodations with younger travelers’ preferences by incorporating modern design into rooms and facilities, curating on-site social events, and locating properties in trendy neighborhoods.
  • More affordable alternatives to classic tourist activities (for example, outdoor fitness classes instead of spas or street food crawls instead of fine dining) can be integrated into targeted packages.
  • Familiar destinations can be reinvented for younger travelers by focusing on experiences (for instance, a street art tour of Paris) instead of more traditional attractions (such as the Eiffel Tower).

Cater to older travelers by using a human touch and featuring family-oriented activities

Older generations remain a major source of travel spending. Providers can look for ways to keep these travelers coming back by meeting their unique needs:

  • While older travelers are growing more comfortable with technology, they continue to favor human interaction. Stakeholders can cater to this preference by maintaining in-person visitor centers and other touchpoints that emphasize a human touch.
  • Older travelers are generally fond of returning to familiar destinations. Providers can look to maximize repeat business by keeping track of guest information that aids personalization (such as favorite meals or wedding anniversary dates). Identifying historical behavior patterns (for example, parents repeatedly visiting children in the same city) can help providers make targeted offers that could maximize spending (for example, a museum subscription in that city).
  • The off-seasonal travel patterns that older travelers often exhibit might open opportunities for providers to create appealing experiences scheduled for lower-occupancy periods—for example, an autumn wellness retreat at a popular summer destination.
  • Older travelers’ propensity to visit family and friends opens the door to offerings that appeal to a range of generations, such as small-group trips pairing activities for grandparents and grandchildren.

Travelers are more interested in travel—and more willing to spend on it—than ever before. But the familiar, one-size-fits-all tourism offerings of the past have grown outdated. Today’s travelers want to indulge in creative experiences that are tailored to their priorities and personal narratives. The good news for providers: new technology and new approaches, coupled with tried-and-true strengths such as managerial stamina and careful attention to service, are making it easier than ever to shape personalized offerings that can satisfy a traveler’s unique needs.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Sophia Wang, Steffen Fuchs, Steffen Köpke, Steve Saxon, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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In a first, this warp drive actually obeys the laws of physics.

If a superluminal—meaning faster than the speed of light—warp drive like Alcubierre’s worked, it would revolutionize humanity’s endeavors across the universe , allowing us, perhaps, to reach Alpha Centauri, our closest star system, in days or weeks even though it’s four light years away.

However, the Alcubierre drive has a glaring problem: the force behind its operation, called “negative energy,” involves exotic particles—hypothetical matter that, as far as we know, doesn’t exist in our universe. Described only in mathematical terms, exotic particles act in unexpected ways, like having negative mass and working in opposition to gravity (in fact, it has “anti-gravity”). For the past 30 years, scientists have been publishing research that chips away at the inherent hurdles to light speed revealed in Alcubierre’s foundational 1994 article published in the peer-reviewed journal Classical and Quantum Gravity .

Now, researchers at the New York City-based think tank Applied Physics believe they’ve found a creative new approach to solving the warp drive’s fundamental roadblock. Along with colleagues from other institutions, the team envisioned a “positive energy” system that doesn’t violate the known laws of physics . It’s a game-changer, say two of the study’s authors: Gianni Martire, CEO of Applied Physics, and Jared Fuchs, Ph.D., a senior scientist there. Their work, also published in Classical and Quantum Gravity in late April, could be the first chapter in the manual for interstellar spaceflight.

POSITIVE ENERGY MAKES all the difference. Imagine you are an astronaut in space, pushing a tennis ball away from you. Instead of moving away, the ball pushes back, to the point that it would “take your hand off” if you applied enough pushing force, Martire tells Popular Mechanics . That’s a sign of negative energy, and, though the Alcubierre drive design requires it, there’s no way to harness it.

Instead, regular old positive energy is more feasible for constructing the “ warp bubble .” As its name suggests, it’s a spherical structure that surrounds and encloses space for a passenger ship using a shell of regular—but incredibly dense—matter. The bubble propels the spaceship using the powerful gravity of the shell, but without causing the passengers to feel any acceleration. “An elevator ride would be more eventful,” Martire says.

That’s because the density of the shell, as well as the pressure it exerts on the interior, is controlled carefully, Fuchs tells Popular Mechanics . Nothing can travel faster than the speed of light, according to the gravity-bound principles of Albert Einstein’s theory of general relativity . So the bubble is designed such that observers within their local spacetime environment—inside the bubble—experience normal movement in time. Simultaneously, the bubble itself compresses the spacetime in front of the ship and expands it behind the ship, ferrying itself and the contained craft incredibly fast. The walls of the bubble generate the necessary momentum, akin to the momentum of balls rolling, Fuchs explains. “It’s the movement of the matter in the walls that actually creates the effect for passengers on the inside.”

Building on its 2021 paper published in Classical and Quantum Gravity —which details the same researchers’ earlier work on physical warp drives—the team was able to model the complexity of the system using its own computational program, Warp Factory. This toolkit for modeling warp drive spacetimes allows researchers to evaluate Einstein’s field equations and compute the energy conditions required for various warp drive geometries. Anyone can download and use it for free . These experiments led to what Fuchs calls a mini model, the first general model of a positive-energy warp drive. Their past work also demonstrated that the amount of energy a warp bubble requires depends on the shape of the bubble; for example, the flatter the bubble in the direction of travel, the less energy it needs.

THIS LATEST ADVANCEMENT suggests fresh possibilities for studying warp travel design, Erik Lentz, Ph.D., tells Popular Mechanics . In his current position as a staff physicist at Pacific Northwest National Laboratory in Richland, Washington, Lentz contributes to research on dark matter detection and quantum information science research. His independent research in warp drive theory also aims to be grounded in conventional physics while reimagining the shape of warped space. The topic needs to overcome many practical hurdles, he says.

Controlling warp bubbles requires a great deal of coordination because they involve enormous amounts of matter and energy to keep the passengers safe and with a similar passage of time as the destination. “We could just as well engineer spacetime where time passes much differently inside [the passenger compartment] than outside. We could miss our appointment at Proxima Centauri if we aren’t careful,” Lentz says. “That is still a risk if we are traveling less than the speed of light.” Communication between people inside the bubble and outside could also become distorted as it passes through the curvature of warped space, he adds.

While Applied Physics’ current solution requires a warp drive that travels below the speed of light, the model still needs to plug in a mass equivalent to about two Jupiters. Otherwise, it will never achieve the gravitational force and momentum high enough to cause a meaningful warp effect. But no one knows what the source of this mass could be—not yet, at least. Some research suggests that if we could somehow harness dark matter , we could use it for light-speed travel, but Fuchs and Martire are doubtful, since it’s currently a big mystery (and an exotic particle).

Despite the many problems scientists still need to solve to build a working warp drive, the Applied Physics team claims its model should eventually get closer to light speed. And even if a feasible model remains below the speed of light, it’s a vast improvement over today’s technology. For example, traveling at even half the speed of light to Alpha Centauri would take nine years. In stark contrast, our fastest spacecraft, Voyager 1—currently traveling at 38,000 miles per hour—would take 75,000 years to reach our closest neighboring star system.

Of course, as you approach the actual speed of light, things get truly weird, according to the principles of Einstein’s special relativity . The mass of an object moving faster and faster would increase infinitely, eventually requiring an infinite amount of energy to maintain its speed.

“That’s the chief limitation and key challenge we have to overcome—how can we have all this matter in our [bubble], but not at such a scale that we can never even put it together?” Martire says. It’s possible the answer lies in condensed matter physics, he adds. This branch of physics deals particularly with the forces between atoms and electrons in matter. It has already proven fundamental to several of our current technologies, such as transistors, solid-state lasers, and magnetic storage media.

The other big issue is that current models allow a stable warp bubble, but only for a constant velocity. Scientists still need to figure out how to design an initial acceleration. On the other end of the journey, how will the ship slow down and stop? “It’s like trying to grasp the automobile for the first time,” Martire says. “We don’t have an engine just yet, but we see the light at the end of the tunnel.” Warp drive technology is at the stage of 1882 car technology, he says: when automobile travel was possible, but it still looked like a hard, hard problem.

The Applied Physics team believes future innovations in warp travel are inevitable. The general positive energy model is a first step. Besides, you don’t need to zoom at light speed to achieve distances that today are just a dream, Martire says. “Humanity is officially, mathematically, on an interstellar track.”

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Before joining Popular Mechanics , Manasee Wagh worked as a newspaper reporter, a science journalist, a tech writer, and a computer engineer. She’s always looking for ways to combine the three greatest joys in her life: science, travel, and food.

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