TAT's marketing plan 2023 to revitalise Thai tourism towards high value
Bangkok, 18 July, 2022 - The Tourism Authority of Thailand (TAT) has announced the marketing plan for 2023 that will continue this year's goal to revitalise and transform Thai tourism, while placing greater emphasis on the recovery of the tourism sector towards stronger and sustainable, more responsible, more digital and more inclusive tourism growth.
How Thailand's tourism boom is changing everything
Data-driven strategies enable the creation of personalised marketing campaigns, appealing to the evolving preferences of international travellers. By identifying and understanding these key demographic segments, Thailand is not only recovering but also innovating its tourism offer to meet the demands of the future traveller.
Reimagining travel: Thailand tourism after the COVID-19 pandemic
Thailand's economy is reliant on international tourism, a once-flourishing sector that has been impacted by pandemic restrictions. But there have been continual government efforts to boost domestic travel, and measures to support returning international demand after Thailand began reopening to vaccinated international travelers from 63 countries on November 1, 2021. 1 Pasika Khernamnuoy and ...
PDF ASEAN Tourism Marketing Strategy (ATMS)
Singapore, Thailand and Viet Nam. The ASEAN Secretariat is based in Jakarta, Indonesia. For inquiries, contact: The ASEAN Secretariat ... Figure 13: ASEAN Tourism Marketing Strategy Framework 29 Figure 14: ASEAN [s ore Goals for Marketing 30 Figure 15: Examples of Public-Private Sector Marketing Oriented Partnerships 32 ...
Marketing Strategies for Thailand's Tourism Industry
Pre-Covid, tourism in Thailand accounted for 21.9% of GDP for 2019. This figure dropped to 6.78% of GDP in 2020. Thailand's income from tourism, like that of so many other countries, has taken a beating. The darkness of a tourism death has, for a period, meant that people have found solace by embracing digital cyberspace and the internet at ...
Thailand to Launch Tourism Marketing Campaign With a Theme of Trust
Thailand plans to launch later this year a tourism marketing campaign positioning itself as a trusted destination, especially for Asian tourists, after the pandemic. Many tourism marketers will be ...
Recovery of Thailand's tourism industry
The move toward greater diversification of the source markets and customer segments is clear in the Tourism Authority of Thailand's marketing plan for 2023. It will adopt different marketing strategies to attract visitors from different age groups. Campaigns will also be devised for special interest groups such health and wellness, sports and ...
Thailand Tourism's marketing plan for next year: '2Qs, 5News' strategy
The Tourism Authority of Thailand is going to put greater emphasis on the recovery of the tourism sector towards stronger and sustainable, more responsible, more digital and more inclusive tourism growth in the next year. In its marketing plan for 2023, the tourism authority revealed dedicated strategies for international markets - both short-haul and long-haul along with sharing plans for its ...
TAT strengthens "Visit Thailand Year 2023" towards a ...
The Tourism Authority of Thailand (TAT) is strengthening the ongoing "Visit Thailand Year: Amazing New Chapters" campaign towards a meaningful travel direction. Underlining the kingdom's soft power foundations and experience-based tourism, key strategies include elevating supply and sustainable standards, and raising awareness among stakeholders about the importance of being hospitable ...
PDF The Ministry of Tourism and Sports The Second National Tourism
Chapter 4: Thailand's Tourism Strategy and development roadmap towards 2021 Strategy 1 Development of tourist attractions, products and services, including the encouragement ... Strategy 4 Creation of balance between tourist target groups through targeted marketing that embraces Thainess and creation of confidence among tourists
"5 Approaches" strategy to attract new tourists and ...
Updated 2023-07-12. 2086. "5 Approaches" strategy to attract new tourists and stimulate the economy. After the success of Thai tourism in 2022, after the relaxation of COVID-19 measures, more than 11.8 million foreign tourists flocked to Thailand in 2022. So 2023 should be a golden year for Thailand to revive the economy with tourism.
TAT announces 2024 strategic direction towards high value and
Mr. Yuthasak Supasorn, TAT Governor, said "2024 will be the year of accelerating Resilience, transforming Thailand's tourism into High Value and Sustainable Tourism that emphasises on elevating and moving forward to a better tourism ecosystem. To build a new ecosystem, we need to become less reliant on the number of tourists and focus more on increasing tourist spending, attracting quality ...
Strategies for the changing tourism industry in Thailand [report]
Finally, the SCB EIC suggests the implementation of three strategies for Thai tourism businesses to make these challenging trends become new opportunities: Focus on new unique experiences for market segments with less competition. Add value by partnering with related businesses, especially with medical tourism for senior travelers and retirees.
Decoding Thailand's Tourism Success Story
Additionally, the government continues to aim for quality tourism through proactive marketing strategies. They promoted as the city for international meetings and exhibitions while striving to improve conference and hospitality facilities, as well as the safety and hygiene standards since it also aims to become a hub for medical tourism ...
PDF The potential and strategy on tourism promotion and development in the
The direction of Thailand tourism in the future is required to be developed to a stable, prosperous and sustainable level. ... a proactive and reactive marketing strategy both within and also outside the country, integration of tourism development and marketing with neighbor countries, development of tourism personnel and development of a ...
Thailand launches new inbound marketing focus at TTM+ 2023
The deputy governor for marketing communications at the Tourism Authority of Thailand (TAT), Chattan Kunjara Na Ayudhya, has launched the country's new marketing strategy for inbound tourism ...
TAT pushes Thailand as high earner in tourism stakes
Speaking at an event on the tourism marketing direction for 2024 at the Queen Sirikit National Convention Centre. TAT deputy governor for domestic marketing Thapanee Kiatphaibool said that an important milestone for the TAT was pushing Thailand to become one of the top five countries generating the highest revenue from foreign arrivals.
(PDF) Cultural Tourism and Marketing Communications in Thailand
Communication Arts, University of the Thai C hamber of Commerce, Thailand. Abstract. The objectives of this research were to review and synthesize the research articles in relation to. marketing ...
TAT's marketing plan 2018 to heighten Thailand as a preferred
Bangkok, 17 July, 2017 - The Tourism Authority of Thailand (TAT) recently held the annual TAT Action Plan for 2018 meeting, which covers both international and domestic tourism.. TAT's marketing plan 2018 has been designed to serve the purpose of generating revenue and increase visitor arrivals, promote new ideas and follow the development agenda of Thailand 4.0 using the 'Sufficiency ...
Tourism industry in Thailand
The current state of Thailand's tourism industry. In 2023, the total revenue incurred from both local and international tourists in Thailand amounted to over 2.17 trillion Thai baht, with ...
Thailand tourism: a systematic review
It successfully enriches knowledge about Thailand tourism in the extant tourism literature. Moreover, this review contributes to Thailand tourism literature and travel industry, particularly during the transitional period from the "old normal" to the "new normal" tourism era.
PDF The Art of Survival: Tourism Businesses in Thailand Recovering from
COVID-19 crisis, tourism businesses should analyze the situation and proactively search for solutions. Tourism businesses also need to estimate whether they are in an intermediate phase or relief phase in order to plan effective recovery strategies. This study, therefore, aims to combine knowledge of crisis management and brand management in ...
Thailand launches tourism promotion campaign to boost economy
BANGKOK - Thailand's tourism authority on Thursday announced an annual plan to boost its economy through elevated and experience-based tourism. Under the theme of "Amazing New Chapters", the new ...
Thailand Working to Boost Tourism With New Tax Measures
While international visitor spending is expected to continue being around 13 percent lower than Thailand's 2019 average, domestic visitor spending is expected to grow 10.7 percent year over year, over 11.5 percent over its pre-pandemic level. In fact, domestic spending now comprises just under 50 percent of all travel and tourism in Thailand.
IMAGES
VIDEO
COMMENTS
Bangkok, 18 July, 2022 - The Tourism Authority of Thailand (TAT) has announced the marketing plan for 2023 that will continue this year's goal to revitalise and transform Thai tourism, while placing greater emphasis on the recovery of the tourism sector towards stronger and sustainable, more responsible, more digital and more inclusive tourism growth.
Data-driven strategies enable the creation of personalised marketing campaigns, appealing to the evolving preferences of international travellers. By identifying and understanding these key demographic segments, Thailand is not only recovering but also innovating its tourism offer to meet the demands of the future traveller.
Thailand's economy is reliant on international tourism, a once-flourishing sector that has been impacted by pandemic restrictions. But there have been continual government efforts to boost domestic travel, and measures to support returning international demand after Thailand began reopening to vaccinated international travelers from 63 countries on November 1, 2021. 1 Pasika Khernamnuoy and ...
Singapore, Thailand and Viet Nam. The ASEAN Secretariat is based in Jakarta, Indonesia. For inquiries, contact: The ASEAN Secretariat ... Figure 13: ASEAN Tourism Marketing Strategy Framework 29 Figure 14: ASEAN [s ore Goals for Marketing 30 Figure 15: Examples of Public-Private Sector Marketing Oriented Partnerships 32 ...
Pre-Covid, tourism in Thailand accounted for 21.9% of GDP for 2019. This figure dropped to 6.78% of GDP in 2020. Thailand's income from tourism, like that of so many other countries, has taken a beating. The darkness of a tourism death has, for a period, meant that people have found solace by embracing digital cyberspace and the internet at ...
Thailand plans to launch later this year a tourism marketing campaign positioning itself as a trusted destination, especially for Asian tourists, after the pandemic. Many tourism marketers will be ...
The move toward greater diversification of the source markets and customer segments is clear in the Tourism Authority of Thailand's marketing plan for 2023. It will adopt different marketing strategies to attract visitors from different age groups. Campaigns will also be devised for special interest groups such health and wellness, sports and ...
The Tourism Authority of Thailand is going to put greater emphasis on the recovery of the tourism sector towards stronger and sustainable, more responsible, more digital and more inclusive tourism growth in the next year. In its marketing plan for 2023, the tourism authority revealed dedicated strategies for international markets - both short-haul and long-haul along with sharing plans for its ...
The Tourism Authority of Thailand (TAT) is strengthening the ongoing "Visit Thailand Year: Amazing New Chapters" campaign towards a meaningful travel direction. Underlining the kingdom's soft power foundations and experience-based tourism, key strategies include elevating supply and sustainable standards, and raising awareness among stakeholders about the importance of being hospitable ...
Chapter 4: Thailand's Tourism Strategy and development roadmap towards 2021 Strategy 1 Development of tourist attractions, products and services, including the encouragement ... Strategy 4 Creation of balance between tourist target groups through targeted marketing that embraces Thainess and creation of confidence among tourists
Updated 2023-07-12. 2086. "5 Approaches" strategy to attract new tourists and stimulate the economy. After the success of Thai tourism in 2022, after the relaxation of COVID-19 measures, more than 11.8 million foreign tourists flocked to Thailand in 2022. So 2023 should be a golden year for Thailand to revive the economy with tourism.
Mr. Yuthasak Supasorn, TAT Governor, said "2024 will be the year of accelerating Resilience, transforming Thailand's tourism into High Value and Sustainable Tourism that emphasises on elevating and moving forward to a better tourism ecosystem. To build a new ecosystem, we need to become less reliant on the number of tourists and focus more on increasing tourist spending, attracting quality ...
Finally, the SCB EIC suggests the implementation of three strategies for Thai tourism businesses to make these challenging trends become new opportunities: Focus on new unique experiences for market segments with less competition. Add value by partnering with related businesses, especially with medical tourism for senior travelers and retirees.
Additionally, the government continues to aim for quality tourism through proactive marketing strategies. They promoted as the city for international meetings and exhibitions while striving to improve conference and hospitality facilities, as well as the safety and hygiene standards since it also aims to become a hub for medical tourism ...
The direction of Thailand tourism in the future is required to be developed to a stable, prosperous and sustainable level. ... a proactive and reactive marketing strategy both within and also outside the country, integration of tourism development and marketing with neighbor countries, development of tourism personnel and development of a ...
The deputy governor for marketing communications at the Tourism Authority of Thailand (TAT), Chattan Kunjara Na Ayudhya, has launched the country's new marketing strategy for inbound tourism ...
Speaking at an event on the tourism marketing direction for 2024 at the Queen Sirikit National Convention Centre. TAT deputy governor for domestic marketing Thapanee Kiatphaibool said that an important milestone for the TAT was pushing Thailand to become one of the top five countries generating the highest revenue from foreign arrivals.
Communication Arts, University of the Thai C hamber of Commerce, Thailand. Abstract. The objectives of this research were to review and synthesize the research articles in relation to. marketing ...
Bangkok, 17 July, 2017 - The Tourism Authority of Thailand (TAT) recently held the annual TAT Action Plan for 2018 meeting, which covers both international and domestic tourism.. TAT's marketing plan 2018 has been designed to serve the purpose of generating revenue and increase visitor arrivals, promote new ideas and follow the development agenda of Thailand 4.0 using the 'Sufficiency ...
The current state of Thailand's tourism industry. In 2023, the total revenue incurred from both local and international tourists in Thailand amounted to over 2.17 trillion Thai baht, with ...
It successfully enriches knowledge about Thailand tourism in the extant tourism literature. Moreover, this review contributes to Thailand tourism literature and travel industry, particularly during the transitional period from the "old normal" to the "new normal" tourism era.
COVID-19 crisis, tourism businesses should analyze the situation and proactively search for solutions. Tourism businesses also need to estimate whether they are in an intermediate phase or relief phase in order to plan effective recovery strategies. This study, therefore, aims to combine knowledge of crisis management and brand management in ...
BANGKOK - Thailand's tourism authority on Thursday announced an annual plan to boost its economy through elevated and experience-based tourism. Under the theme of "Amazing New Chapters", the new ...
While international visitor spending is expected to continue being around 13 percent lower than Thailand's 2019 average, domestic visitor spending is expected to grow 10.7 percent year over year, over 11.5 percent over its pre-pandemic level. In fact, domestic spending now comprises just under 50 percent of all travel and tourism in Thailand.