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SOTC Launched Sales Analytics

SOTC ventures into Forex Business

SOTC entered the Travel E Commerce space with an all new sotc.in portal, offering exciting new features. The new website is built on SOTC’s Omni-channel approach which is customer-centric and helps deliver an integrated digital experience to our customers and a desire to use technology to allow customers to engage seamlessly with us across our physical & digital platforms.

Kuoni India rebranded to SOTC as part of a brand transition post change in control & Kuoni Group exiting Tour Operating entities globally.

SOTC released its new TVC, asks Indians not to postpone their Holidays & make holidays a priority.

SOTC unveiled its new brand logo. The new logo uses distinct tag lines for each of the business segments - For Holidays, For Incentive Travel and For Business Travel.

Kuoni-SOTC launched a brand campaign for Indians to prioritize their holidays. The campaign communicated a strong statement of looking at Vacation Deprivation as a disease and a holiday as the only medicine to cure it.

Kuoni DVMS (Dubai Visa & Marhaba Services) unveiled an updated brand identity, which includes a redesigned primary logo. DVMS will now be Distribution. Visa. Marketing. Services.

Kuoni Travel (India) Pvt Ltd has become a step-down of Fairfax Financial Holdings Group; held through two companies, its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL) and TCIL’s subsidiary Travel Corporation (India) Ltd.

Received the prestigious Certificate of Registration for operating Quality Management System which complies with the requirement of ISO 9001:2008 for its corporate travel business.

Launched a television commercial in line with the new brand architecture "Kuoni Together With SOTC". Commercial highlighted the brand promise of 'We are for holidays' and inspired consumers across segments to stand up for their holidays.

Launched the first ever Kuoni Holiday Report 2011. Kuoni India launched Perfect Moments; need based concepts for the Indian traveler that included mind body soul, away from it all, the world is mine, undiscovered destinations and romantic escapes.

Kuoni re-launched Business Travel in partnership with HRG, a global giant in the business travel segment, under the brand name HRG Sita India.

Kuoni, the world's leading luxury holiday brand, launched in India as the country's first leisure travel brand focused solely on the luxury segment.

Distant Frontiers was acquired by Kuoni Travel in 2006.

FIT Holidays was launched to market and operate international and domestic holidays for individual travellers.

Kuoni India consolidated its leadership position in the Destination Management business segment by acquiring Tour Club, India’s No. 1 Destination Manager for visitors from the Middle East.

Kuoni India became India's largest travel company with the acquisition of Sita World Travel. Sita became another prestigious brand of Kuoni India.

Kuoni Group acquired 100% equity in SOTC in 1997.

Kuoni Group entered India by acquiring a 51% stake in SOTC.

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All inclusive

Our hand-picked all-inclusive holidays include, boutique, family & wellness resorts.

Romantic honeymoon package you’ll remember for the rest of your lives.

Incredible Family holidays from Kuoni, adventures your family will always remember.

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Our hand-picked luxury city breaks in Europe, Asia, Africa, Middle East and the USA

Romantic retreats and group get-togethers on our adults-only holidays

Safari Holidays

Let us take you on safari in Africa for the best animal viewing on the planet.

LGBTQ+

Romantic retreats or special occasions on our LGBTQ+ holidays

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Combine different destinations, resorts and tours for a dream multi-centre.

Enjoy the best of both worlds: a luxurious and out-of-the-way villa holiday at a resort

Spa & wellness

Handpicked spa & wellness retreats, pampering or activity holidays all tailormade by Kuoni

Create a tailor-made self-drive itinerary for a trip to immerse yourself in outdoor life.

Sit back, relax and enjoy the view during one of our luxurious train journeys

Dubai: Jewel of the Emirates

Attitude hotels collection.

This portfolio of charming retreats in Mauritius is leading the way in with their collection eco-committed hotels, ranging from adult-only retreats to family-friendly havens.

Where to travel in 2024

Which is better: Mauritius or Maldives?

The best things to do in Borneo

The best beaches in Europe

Secrets to planning the ultimate Californian road trip

Turquoise dreams: A guide to the Indian Ocean islands

Offbeat gems: The Caribbean's hidden treasures

What to do in Canada: the ultimate bucket list

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Our range of travel types includes honeymoons, family breaks and solo travel, as well as specialist trips focused on wellness, wildlife-watching and lots more.

We’ve spent almost 50 years finding the best places to stay and getting the very best offers for you

Let your holiday have a positive impact on the world

• Picked for you

Bangkok & Hua Hin

All-Inclusive 5* Dubai

• INDIAN OCEAN

Cinnamon Dhonveli Maldives

• KENYA, TANZANIA

Maasai Mara & Zanzibar

A dazzling lineup of facilities make the large island of Kuramathi one of the Maldives’ most popular resorts.

Set on a pristine beach, this intimate all-inclusive hotel is perfect for low-key relaxation

Perfect for a romantic escape, this atmospheric hideaway offers a quiet setting and delicious cuisine.

Set on a powdery white beach, this elegant resort offers an exceptional array of inclusions.

The Kuoni difference

Personal service.

Your holiday will be planned by one of our Personal Travel Experts, who will listen to your ideas and expectations, make recommendations, share advice and add extra touches to create the perfect holiday for you.

The full experience

We’re here to take care of you at every step. We’ll make sure you have everything you need before you travel, look after you while you’re away and stay in touch when you’re back.

Total peace of mind

All our holidays are ATOL protected, we’re members of ABTA and you’ll have our full support throughout your travels.

Our passion for creating unforgettable holidays has earned us over 200 awards and we’re proud to be a Which? Recommended Provider.

If you’re gearing up to book your 2024 holiday but could use some inspiration, here are a few of our most sought-after destinations to put on your radar.

With their breathtaking beaches and opulent resorts, they're dream destinations in their own right. But which one is your perfect paradise? Let's compare and find out.

Planning your next beach getaway? We asked a few of our travel experts to tell us about their favourite coastal gems in Europe.

Your first time in Thailand: our experts share what they wish they’d known

Our travel experts share their top planning, travel and foodie tips, for any first-timers trip to Thailand. Discover the advice they wish they'd known before visiting.

Our top reasons to visit the Maldives

The Maldives is one of the most romantic places on earth, here our experts' top reasons to visit the islands of the Maldives.

5 of the best luxury beach hotels in the Mediterranean

Ready to treat yourself to the ultimate luxury escape in Europe? Here are a few of our favourite all-out beach retreats in the Mediterranean.

Your perfect holiday begins with a conversation

Our travel experts are ready to craft your next unforgettable holiday.

We have boutique stores around the UK, where you'll receive a warm welcome from our friendly Personal Travel Experts.

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OUR ORGANISATION

SOTC Travel Limited (Formerly SOTC Travel Pvt. Ltd.) is a step-down subsidiary of Fairfax Financial Holdings Group; held through its Indian listed subsidiary, Thomas Cook (India) Limited (TCIL). SOTC India is a leading travel and tourism company active across various travel segments including Leisure Travel, Incentive Travel and Business Travel. SOTC was established in 1949. Since then, it has escorted lakhs of travelers across the globe for more than 70 years to various destinations around the world. It is one of the leaders in segments, namely Escorted Group Tours, Customised Holidays, Holidays of India and Incentive Travel amongst others. SOTC’s customer focus, innovation and operational excellence has not only tapped the existing market potential but has also created new markets through innovative packages. Its vast array of holiday services is taking holidaying to an entirely new level. A new age innovative holiday maker, SOTC strives to make holidays a priority for every Indian. Through investments in technology and with a strong online presence the company serves its customers through an omni-channel play.

Leisure Travel SOTC has been the pioneer in the development of organized leisure travel in the Outbound and Domestic division. Its leisure segment includes offerings namely, Escorted Group Tours, Customised Holidays, Luxury Holidays and Holidays of India. With its extensive and continuously expanding network of sales offices across India, the leisure business has been undertaking path-breaking initiatives to reach out to travelers through innovative products. It has pioneered the concept of one day road shows named Holiday Bazaars that promote international and domestic escorted and group tours in India that endeavor to bring to life our customers dream holidays. Recognizing the importance of language markets, SOTC also pioneered tours conducted in Marathi and Gujarati under the SOTC brand extensions: SOTC Brahman Mandal and SOTC Gurjar Vishwadarshan. SOTC Travel is the pioneer in Indian travel space to enter the integrated spiritual + leisure segment with the introduction of Spiritual Tours named Darshans. Perfect Moments-  Luxury Travel by SOTC seeks to redefine luxury travel cliches for connoisseurs. Our exclusive collection of luxury experiences are curated and designed exclusively for esteemed and discerning travellers across the world.

The company is an innovator in introducing the co-created initiative in the Leisure Holiday Space. The co-created initiative is a platform which invites customers to spell out their most important expectations from a Holiday so as to enhance and deliver an enriching holiday experience.  SOTC also organises tours for Non Resident Indians (NRIs) in the US, the UK, the Middle East and Africa.

Incentive Travel With a dedicated team of over 100 professionals across India who specialize only in meetings, incentives, conferences and events, SOTC's customer focused strategies and national reach have consistently ensured our market leadership in the MICE segment of the outbound travel arena.

Business Travel Business Travel is India's leading travel management company. With leading edge technology, user-oriented software applications and strong focus on service and customer needs, it has firmly established itself as the expert in the business travel sector. Many of India's top companies have chosen Business Travel for its global capabilities and specialist local expertise.

SOTC Travel honoured with the award for ‘Domestic Tour Operator of the Year’ at SATTE 2024

SOTC wins ‘Outbound Travel Operator of the Year’ and ‘Domestic Tour Operator of the Year’ awards at The Economic Times Travel & Tourism Annual Conclave & Awards

SOTC Travel won an award for Marketing Excellence at PATA Gold Awards 2023 for ‘Kick - starting travel again & connecting diverse Indian travellers’

SOTC MICE recognized as Top MICE Contributor to Singapore Airlines and Tourism Australia 2022-23

SOTC Travel MICE honoured with the prestigious President's Award by Thailand Convention & Exhibition Bureau

SOTC Travel wins ‘MICE Travel Agency of the Year - International Travel’ at The Economic Times MICE & Wedding Tourism Awards

SOTC Travel wins Top Agents Award for 2022-23 by Singapore Airlines

SOTC Travel wins ‘Best Outbound Travel Operator’ and ‘Best MICE Travel Operator’ at The Economic Times Travel and Tourism Annual Awards

SOTC Travel wins Best Domestic Tour Operator of the Year Awards at SATTE 2023

SOTC Travel Honoured at the 2019 French Ambassador's Travel Awards

SOTC wins the Top Performer 2018-19 GoAir Award

SOTC Travel Limited awarded the 2018 MEHK Top MICE Agent Award

SOTC Travel honoured the TMC Overachiever Award at the 2019 MILT Excellence Awards

2019 Times Travel Award for Marketing Excellence

SOTC Travel Limited honoured the Top Agent Award 2017-18 by Singapore Airlines

SOTC Travel wins the 2018 Zee Business Travel Award for Best Tour Package Provider

SOTC Travel wins 2018 PATA Gold Award for ‘Marketing Media’ - Travel Advertisement Broadcast - “Holidays Bring You Closer”

2018 Times Travel Award for Best Business Travel Tour Operator

2018 Times Travel Award Best Domestic Tour Operator

2018 Outlook Traveller Award for Best Outbound Tour Operator

SOTC awarded the 2017 Champion Performer at the Meetings and Exhibitions Hong Kong (MEHK) Awards

• SOTC Travel wins the 2017 Today’s Traveller Award for Best Outbound Tour Operator
• SOTC wins the Best Risk Management Award in the Travel & Hospitality category in the ‘ICICI Lombard-CNBC TV18 India Risk Management Awards 2017
• SOTC wins the Kamikaze Best Customer Experience Award of the year
• Kuoni-SOTC wins the 2016 AIMIA 9th Loyalty Awards for the Best Customer Centric Company of the Year
• Kuoni India wins Today’s Traveller Award 2015 for Best Outbound Tour Operator
• Kuoni India wins the 2015 India Emirates Award
• Kuoni India wins the 2015 OTM India’s Top 100 Travel producers award
• MEHK Top Agents 2014 Award
• Kuoni India wins the 2014 PATA Gold Award for Marketing – Industry
• Kuoni Business Travel India awarded ISO 9001:2008 Quality Management System Certification by BSI (British Standards Institution)
• Kuoni Business Travel India awarded best in Solution Automation across Asia Pacific & Second largest Agent in India at the Abacus Top Travel Agency Award 2014.
• Kuoni Business Travel India awarded the Top Agents Award 2013-2014 by Singapore Airlines.
• Kuoni Business Travel India awarded The GoAchievers 2013-2014 by Go Air.
• Kuoni India MD honoured with Most Influential Persons Award by Outbound Travel Mart (OTM)
• Kuoni- SOTC wins the Best Foreign Tour Operator – South Asia 2012 & 2013 Award by Malaysian Tourism.
• Kuoni India wins TAAI Travel Awards 2013 for the Best Outbound Tour Operator and the Best Domestic Tour Operator
• Kuoni India wins Today’s Traveller Award 2012 for Best Outbound Tour Operator
• Lonely Planet Magazine India Travel Awards 2012 to Kuoni India for the Best Tour Operator
• Travel + Leisure India & South Asia’s India’s Best Award for Best Tour Operator India to Kuoni India
• TAAI Travel Awards 2011 for Most Outstanding Business Innovation Award to SOTC
• Today’s Traveller Award for Best Outbound Tour Operator 2011 to Kuoni India
• Award for Innovation in Operations (Travel/ Tour Operators) category at the prestigious GMR Express Travel World Awards 2011 to Kuoni India
• Kuoni India wins the 2014 PATA Gold Award for Marketing Media – Travel Advertisement Broadcast Media
• SOTC wins the Best Foreign Tour Operator – South Asia 2012 & 2013 Award by Malaysian Tourism
• Kuoni India wins TAAI Travel Awards 2013 for the Best Domestic Tour Operator
• Kuoni India wins TAAI Travel Awards 2013 for the Best Outbound Tour Operator
• Kuoni India wins TAAI Travel Awards 2012 for the Best Outbound Tour Operator and the Best Business Innovation for a Travel Company
• 5th Loyalty Awards for Customer & Brand Loyalty in Travel & Hospitality Sector to Kuoni Travel Group, India
• 7th Hospitality India and Explore the World Annual International Awards 2011 for ‘The Best Travel Company for Customer Satisfaction’
• CNBC Awaaz Travel awards 2011 for ‘Most Preferred Tour Operator for Outbound Travel’ to Kuoni & SOTC India
• Kuoni India wins Today’s Traveller Award for Best Outbound Tour Operator 2011
• Award for Innovation in Operations (Travel/ Tour Operators) category at the prestigious GMR Express TravelWorld Awards 2011
• Award of Excellence for the category Best International Tour Operator at the Kuala Lumpur Mayor’s Tourism Award 2011
• PATA Gold Award for “Marketing – Industry” – won in 2011
• Kuoni Travel India Pvt. Ltd. as a Sentosa Star Preferred Partner Sep 2011 to Aug 2012
• Kuoni Travel (India) Pvt. Ltd. in appreciation of support for 2010-2011 by Star Cruise
• Ministry of Tourism Award- excellence in service and highest foreign exchange earnings, 20 times till now
• Conde Nast Traveller Readers Travel Award 2010 as “Favourite Tour Operator / Travel Agency”
• Avaya Global Connect Customer Responsiveness Award 2010 for “India’s Most Customer Responsive Travel & Tourism Company” for SOTC.
• TAAI Travel Award 2010 as “Outbound Tour Operator of the Year”
• Economic Times-TAAI Award for “Best Integrated Travel Company” – presented in 2009
• PATA Gold Award for “Marketing – Industry” – won in 2010
• Ministry of Tourism citation in recognition of the “Outstanding Contribution to the Growth of Tourism in India” – presented in 2009
• Tourism Malaysia’s Award for “Best Foreign Tour Operator Award – South Asia” – presented in 2010
• Abacus-TAFI Award for “Best Outbound Tour Operator” – presented in 2009
• TTG Asia Award for “Best Travel Agency – India” – presented in 2009
• PATWA Awards for “Best Tour Operator” presented at ITB Berlin in 2010, and for “India’s Best Travel Company” presented at ITB Berlin in 2009
• Galileo ETW Award for Best Outbound Tour Operator – for the 5th consecutive year
• Galileo Express TravelWorld Award for Best Inbound Tour Operator – for the 6th consecutive year
• Asia’s Best Employer Brand Award 2010 for “HR Leadership”
• PATA 2010 Gold Award for CSR Initiatives

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Helpful tips

Here's a few useful links to help with planning your trip to Aotearoa New Zealand.

• Best things to do in the North Island
• Best things to do in the South Island
• Other Islands
• Best ways to travel around
• Calculate travel times and distances

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Kuoni Travel India Pvt. Ltd

Vaswani Mansion, 120, Dinshaw Vachha Road, Opp. K. C. College, Churchgate, , Mumbai , India .

With 'Kuoni', vacationers can get ready to experience holidays quite unlike anything they would expect, but exactly the way they have always dreamed of.

Taking holidaying to an all-new level, 'Kuoni' offers enhanced and distinctive holiday experiences - complete with expert suggestions from a panel of Kuoni Certified Counsellors. Trained as per Kuoni global standards they plan the customer's holiday from the beginning to the end - leaving them with nothing to do and thereby enabling them to make the most of every moment. The certified holiday counsellors personally visit the customer and help them plan out their perfect holiday, offering expert advise on the most splendid sights to see, a listing of the finest shopping and dining options, and highlight special offers at the most luxurious hotels, resorts and palaces, which are exclusively for Kuoni customers only.

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The content on this page was created by Kuoni Travel India Pvt. Ltd

This website helps visitors connect with providers of great New Zealand tourism experiences. It is not intended to give any assurance that any particular provider meets certain quality standards or legal obligations. Please contact this business for more information. See also: newzealand.com terms of use (opens in new window) .

KUONI TRAVEL INDIA

There is more to travel than hotels: 4 stocks from different segments of travel & tourism sector

When it comes to tourism and hospitality, the first thing which comes to mind is airlines and hotels. However if one looks at the whole industry, there are very special and niche players who are part of the whole ecosystem. Right from a digital ticket booking player who has a monopoly to airport lounge service provider which has the maximum market share, to a company which not only sells packages for travel but also has other business which are related to one or the other part of the travel. So, when the debate has settled that as a sector travel and tourism is the one which is likely to have better growth than it has seen in the past then it is probably time to bring these niche players on the watchlist.

Blackstone announces acquisition of visa outsourcing firm VFS Global

While neither companies released any financial details of the matter, sources in the know told ET that the size of the deal was valued at nearly $2.5 billion.

Blackstone in advanced talks to acquire visa processing firm VFS Global for $1 billion

Founded in India, VFS Global is a spinoff of Swiss travel group Kuoni. It’s 90% owned by Swedish private equity firm EQT and 10% by the Kuoni Foundation, Hugentobler Foundation and founder CEO Zubin Karkaria.

Thomas Cook India acquires rights to Thomas Cook brand for India, Sri Lanka and Mauritius

TCIL has signed an agreement with AlixPartners for a one-time payment of Rs 13.9 crore.

We are fully prepared for the GST: Madhavan Menon, Chairman & MD, Thomas Cook

We see no impact of GST on us because our rates remain almost the same: Madhavan Menon, MD, Thomas Cook

Thomas Cook completes acquisition of Kuoni DMS business

With this move, The Thomas Cook India Group’s travel business network will now have added 17 new countries, increasing its footprint to now cover 21 countries.

Thomas Cook India Group inks agreement with Kuoni

Thomas Cook India Group is a wholly owned subsidiary of Thomas Cook (India) Ltd, an integrated travel and travel related financial services company.

Kuoni India rejigs top deck; MD Rajeev Wagle steps down

The first major change in Kuoni India - rebranded as SOTC India - after its acquisition by rival Thomas Cook(India) is its MD itself.

Thomas Cook completes acquisition of Kuoni Travel

On August 8 this year, Thomas Cook had announced acquisition of the Kuoni group's business in India and Hong Kong for Rs 535 crore.

Kuoni Group appoints Zubin Karkaria as CEO

Switzerland-based travel services provider Kuoni Group has appointed Zubin Karkaria as the company's new Chief Executive Officer.

Kuoni Travel to turn profitable this year: Rajeev Wagle, MD

Kuoni Travel Group India -- which is engaged in tour operating and business travel -- will turn profitable this year, said Rajeev Wagle.

Travel firm Kuoni-SOTC launches The India Holiday Report 2015

The research has been conducted with an objective to understand and obtain insights of the Indian leisure traveller and their travel behaviour.

Kuoni India launches enhanced version of its corporate travel booking tool

Travel firm Kuoni Business Travel has launched an advanced version of its corporate travel booking tool, Sonic 2.2. This tool is an enhancement to its cloud-based corporate travel solutions platform which was launches in 2012.

Travel company Kuoni India launches 2nd edition of its luxury collection ‘Perfect Moment’

The book contains curated information on world’s premium boutique hotels and luxury resorts, with a taste of local flavors, cultures and traditions.

Kuoni hopes to log in profit this year despite rupee fall

Travel company Kuoni Travel Group India expects to be profitable this year with strong growth happening despite a weaker rupee.

August saw muted M&A activity; down 20% to $899 million: Grant Thornton

Mergers and acquisitions in India were down 20 per cent to $899 million in August which saw 42 transactions even as the outlook remains bullish, says Grant Thornton.

Kuoni buy will help build volumes, brand: Thomas Cook

SOTC offers ideal opportunities for brand transition: Madhavan Menon

We see strong synergies and benefits accruing from Kuoni's well-established presence in key source markets like Europe, says Madhavan Menon.

Thomas Cook India acquires Kuoni Group's travel in India, Hong Kong for Rs 535 crore

Post the acquisition, both India and Hong Kong travel business will become a subsidiary of Thomas Cook and would function independently.

Thomas Cook acquires Kuoni Travel India, Hong Kong arms

MakeMyTrip, Thomas Cook, Mercury Travels in talks to buy Kuoni's India travel business

Three US private equity firms and some other Indian firms, including Centrum Direct, which owns Club7 Holidays, too, are in the fray, sources said.

Startups like Zoomcar, RoomsTonite gear up to meet needs of last-minute travellers

On-demand transportation has gone beyond taxi services. Zoomcar and Wicked Ride offer self-drive rentals on cars and luxury bikes, respectively.

Kuoni exits tour operating biz; to focus on more lucrative core activities

The company said in a statement that the exit will affect around 3,800 people in total and business that generated turnover of 2.2 billion Francs.

Google's shopping festival: Holiday sellers like Thomas Cook, Cox & Kings, Kuoni offer big discounts

Makemytrip is offering discounts of as much as Rs 21,000 on travel packages. Yatra.com has offered packages up to Rs 30,000 cheaper.

Kuoni won’t go travel portal way: Stefan Leser

"India is our biggest market among emerging nations. The country is also our second biggest in terms of staff strength," Leser said.

Travel companies hawk tourist spots with stable currencies

With the recent plunge in the rupee against the dollar risking demand for outbound travel, tour companies are offering attractive packages to destinations with more stable currencies.

Now, ATM-like device for hassle-free visa submission

The ViKi — a smart application submission system — enables visa applicants and travel agents to submit applications on a self-service basis.

Why you should buy an overseas travel cover

A perfectly-planned holiday can be ruined by an unexpected event that could be either a minor delay in arrival of baggage or a flight.

Flying abroad? Get the best deals while buying foreign currency

Travellers can purchase foreign exchange even 180 days prior to the travel date provided they can produce the required documents.

Company-Histories.com

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Kuoni Travel Holding Ltd.

Kuoni Travel Holding Ltd. oversees one of Europe's top five travel and tour groups. Based in Zurich, Switzerland, the company is particularly strong in both its domestic and U.K. markets, but is also present throughout Europe, especially in Scandinavia, with a rising presence in the United States and Asian markets. Kuoni Travel operates in three primary areas of business: Leisure Travel, which accounts for more than 85 percent of the company's sales; Business Travel, through its BTI unit, which handles travel coordination activities for the small and mid-sized and large-scale corporation markets; and Incoming Services, which provides travel destination services, such as touring and sightseeing packages. The company markets it high-end tours and travel packages under the Kuoni name. Discount travel packages are offered under the Helvetica brand name. Switzerland remains the company's single largest market, representing slightly less than one-third of its total sales. The U.K. and North American markets together provide less than one-third of sales. The European continent, including Scandinavia, added another roughly 30 percent to Kuoni's total sales, which topped SFr 4 billion in 2000. Kuoni has been stepping up the pace of its acquisitions at the turn of the century. After being thwarted in its attempt to merge with the United Kingdom's First Choice Holidays Plc, which would have helped the company create a counterweight to Europe's market-leading Preussag-Thomson alliance announced in early 2000, Kuoni has changed direction, targeting the Scandinavian, Indian, and North American markets for its future growth. Listed on the Swiss stock exchange, Kuoni is led by Chairman Daniel Affolter and President and CEO Hans Lerch.

Early Twentieth-Century Travel Pioneer

A native of Chur, Switzerland, Alfred Kuoni moved to Zurich to open a travel agency in 1906. If the company's name--Travel Bureau--was not all that original, Kuoni quickly established itself as a pioneer in exotic travel destinations. One of the company's first organized tour packages took Swiss citizens on a guided tour to far-off Egypt. In 1925, Kuoni reincorporated as a joint-stock company, with shares remaining within the Kuoni family. Through the years leading up to World War II, Kuoni expanded from its original location to include a number of sales offices throughout Switzerland. Despite its success in its home market, the company recognized early on that Switzerland was too small for its growing ambitions. The company also opened its first international office, in Nice, in the south of France. Further international moves were thwarted by the buildup to and outbreak of World War II.

Kuoni's international expansion began almost immediately after the end of the war. In 1948, the company opened its first international subsidiaries, in Italy and France. Kuoni also continued to pioneer new and exotic travel destinations, such as the organization of the first charter flights to Africa. In 1957, the Kuoni family established the Kuoni and Hugentobler Foundation under which to group their holding; much later, with Kuoni's public listing, the foundation would became the company's primary shareholder.

Kuoni began looking farther afield in the 1960s. In 1963, the company made its first entry into the Asian markets with the opening of a branch office in Japan. Two years later, Kuoni entered what was later to become one of its most important single markets when it acquired the United Kingdom's Challis & Benson Ltd. The importance of the U.K. market to Kuoni was seen at the beginning of the 1970s when the company changed its name--and its U.K. operations' name--to Kuoni Travel Ltd.

The company's listing on the Swiss stock exchange provided fuel for new growth, while opening up the company's shares to new partners, including SwissAir, which built up a 30 percent share in Kuoni. The public listing enabled the company to step up its international growth. After opening a subsidiary in Austria at the beginning of the decade, Kuoni now launched subsidiaries in Germany and Spain, both in 1973, and a subsidiary in Greece the following year. The year 1974 also saw Kuoni step up its position in the U.K. market, when it acquired Houlders World Holidays, based in England.

While building up its international network, Kuoni also was launching new products. In 1977, the company began marketing its first around-the-world tour. In the 1980s, Kuoni began to acquire properties in many of its most popular destinations, adding a number of hotels, including the Hawksbill Beach Hotel in Antigua in 1981 and the Discovery Bay Beach Hotel in Barbados, bought in 1984. In 1986, Kuoni became the first tour operator to offer around-the-world charter flights on the Concorde supersonic jet. Although this latter product catered to the company's strong high-end and high-margin clientele, Kuoni also launched a new brand name, Helvetica, to encompass its discount tour and travel operations.

Takeover Target in the 1990s

The worldwide travel industry remained highly fragmented in the 1990s, with numerous small-scale operators competing against a smaller number of quickly growing industry heavyweights. Kuoni, which had already captured the lead in the Swiss market, was determined to maintain a leadership position as the travel industry headed into a drawn-out consolidation drive leading up to the turn of the century. The company acquired Reiseburo NUR Neckermann in 1987, boosting its position in the Austrian market. Three years later, the company regrouped its Austrian activities, launching the NUR Neckermann Reisen AG joint venture with Germany's Neckermann Touristic. Kuoni's part of the joint venture remained at 49 percent.

Back home, the company continued to consolidate its dominance of the Swiss market, acquiring Privat Safaris, the country's leading operator of tours to eastern Africa, and Reiseburo Popularis, which combined retail offices with direct sales operations marketing discount tour and travel packages. Yet Kuoni's strong position in the Swiss market and its growing share internationally soon led it to become the target of a takeover attempt. The sale of SwissAir's 30 percent holding created the opening for Germany's Krauthof AG department store group to acquire a 50.1 percent majority of Kuoni in 1992.

Kuoni, through the Kuoni and Hugentobler Foundation, nonetheless retained majority control of the company's voting rights--which provided the leverage to the resolution of the takeover attempt. In 1995, the Kuoni and Hugentobler Foundation bought out Krauthof's stake in the company. The company then changed its name to Kuoni Travel Holding, a move that also reflected a new diversification drive: in 1995 the company acquired Danzas Reisen AG, a Switzerland-based specialist in business travel services. The Danzas acquisition led Kuoni to create a dedicated business travel unit. The company also acquired retailer Kewi Reisen, while integrating its majority share of Railtour Suiss SA, acquired the year before.

Industry Consolidator for the 21st Century

With its independence assured, Kuoni launched its own acquisition drive in the late 1990s. In 1996, Kuoni added France's Voice SA, and Scanditours, focused on the Nordic region. The company moved into The Netherlands with the acquisition of Special Traffic that same year. Kuoni also looked to the potentially huge market of India for the first time, acquiring SOTC Holiday Tours, which provided the basis for its Kuoni India Ltd. subsidiary. Two other acquisitions completed the company's busy years, those of Rotunda Tours, expanding Kuoni into South Africa, and CIS Intersport, a Swiss company catering to the growing demand for sports-oriented holiday packages. In 1996, also, the company's Edelweiss Air launched its charter flight operations.

Kuoni's expansion campaign continued strongly through the end of the century, including the launch of the P & O Travel Ltd. joint venture with Peninsular and Oriental Steam Navigation Company, based in Hong Kong, with offices in Bangkok and Singapore. The 1997 joint venture strengthened Kuoni's position in the Asian market, which, despite the austere economic climate in the region at the end of the decade, promised to become one of the world's stronger holiday markets. Closer to home, Kuoni continued lining up acquisitions, especially Voyages Jules Verne, a U.K. upscale tour operator, and Switzerland's Manta Reisen, which specialized in scuba and other deep-sea holidays. The company also acquired German business travel specialist Euro Lloyd Reisenburo, which it combined with its other German operations into the new subsidiary BTI Euro Lloyd, one of that market's top five business travel companies. Also in 1998, Kuoni launched a joint venture with Italy's Gastaldi Tours.

The next year saw Kuoni face a major setback. At the beginning of 1999, the company announced its agreement to merge with the United Kingdom's number three travel operator, First Choice Holidays. The merger, agreed to by both sides, was thwarted by a surprise takeover attempt from rival U.K. operator Airtours Plc, which offered a higher per-share price. When the majority of First Choice's shareholders chose to back the Airtours offer--which itself was blocked by the European monopolies commission--Kuoni pulled out of the merger talks.

The First Choice merger might have allowed Kuoni to become not only a major player in the U.K. travel market but to boost its position to the top ranks in all of Europe. After the collapse of the merger, however, Kuoni redirected its strategy to other markets. Three markets in particular were to receive its attention: the United States, Scandinavia, and India. In 1999, Kuoni acquired upscale travel company Intrav, based in St. Louis, Missouri; the Intrav acquisition, which cost Kuoni $115 million, gave it a strong opening into the booming U.S. market for luxury vacations. The following year, the company acquired T Pro, an incoming services specialist based in New York and the number three incoming services provider to the U.S. market.

The year 2000 saw Kuoni not only strengthen its hold on the Swiss travel market--taking a 49 percent share in ITV, Switzerland's third largest tour group and subsidiary of Germany's Preussag--but also expand its presence in its new target markets of Scandinavia and India. The first was served by the acquisition of 49 percent of Apollo Resor, based in Stockholm, Sweden, and then boosted by the acquisition of Denmark's Dane Tours. In March 2001, the company announced its decision to restructure most of its Scandinavian holdings into a single subsidiary.

On the Indian subcontinent, which represented one of the world's single largest potential markets, the company formed a cooperation agreement with that country's Tata conglomerate at the beginning of 2000. That year the company also acquired India's travel leader, Sita Travel, which was then merged into the company's Kuoni Travel subsidiary. Kuoni was now the leading travel group in India. As the company entered the new century, it promised to continue its acquisition drive to reinforce its new geographic objectives. To fuel its continued expansion, Kuoni performed a ten-for-one stock split, raising another SFr 144 million.

Principal Subsidiaries: Alletiders Rejser A/S (Denmark; 95%); Cosmos Internationales Reise- und Touristenburo GmbH (Austria); Edelweiss Air AG (73%); Euro Lloyd Reiseburo GmbH (Germany); Hellenic Tours SA (Greece); Jet Tours AG; Kuoni Gastaldi SpA (Italy; 55%); Kuoni India Ltd.; Kuoni Japan KK; Kuoni Reisen AG; Kuoni Travel Inc. (U.S.A.); Kuoni Travel Ltd (U.K.); Kuoni Travel Nederland BV; Kuoni Travel (Scandinavia) A/S (Denmark); Kuoni Utazasi Iroda Kft (Hungary); Manta Reisen AG (90%); P & O Travel Ltd. (Hong Kong); Railtour Suisse SA; Voyages Jules Verne Ltd (U.K.); Voyages Kuoni SA (France).

Principal Competitors: Airtours Plc; American Express Company; Carlson Wagonlit Travel; First Choice Holidays Plc; Preussag AG; Thomas Cook Holdings Ltd.

Source: International Directory of Company Histories , Vol. 40. St. James Press, 2001.

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Sita, India’s leading Destination Management Company offers travel and related services to India, Nepal, Bhutan and Sri Lanka, each supported by dedicated local teams with over 400 experienced professionals across 25 offices. Our people have a passion for their locale and the willingness to always go the extra mile. The company offers a unique consultative approach, warm personalised service and above all, the execution of creative ideas that reveal each destination’s authentic character.

Building on a foundation of integrity, commitment and service excellence, sustainability is a priority in every aspect of the organisational operation with defined tactics and principles. The company’s success lies firmly grounded in the belief that its activities must be rewarding for all the stakeholders and partners.

Sita has received many awards and acclaim, as a testimony to its excellence.

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The Destination Knowledge Centre (DKC), first of its kind in the travel industry, was formed with a couple of internal travel specialists, people with varied interests ranging from anthropology, art, food, pottery, music to painting, reading & writing. A bit of a maverick seekers’ club, if you may call it that! We have evolved into quite a laboratory over the last couple of years, catering to unique experiences for the inquisitive savvy traveller. The DKC with extensive local know how and expertise discovers, explores, travels and designs programmes that are for seekers of authentic and sustainable life experiences.

Our Explorers travel almost every month of the year covering thousands of miles across the compelling stories, new knowledge, new skills and to connect with locals. We realise that “No matter how good or wise we are, locals always know the best kept secrets”. The locals are people from all walks of life, bankers, entrepreneurs, housewives, expats, academics, social workers, artists & collectors, designers; all passionate about their town or culture or are just interesting conversationalists! We call them “Friends of the Company” who are not necessarily from the travel business. Our friends love their mythology, history and folklore and brilliantly weave them into their narratives, the end result being a true local experience.

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Indian Outbound Tourism Market Set to Surge with Supportive Government Policies and Attractive Travel Packages by 2034

Between 2024 and 2034,  India’s outbound tourism market  is expected to surge at a Compound Annual Growth Rate  (CAGR) of 11.4% , reaching a projected value of  US$ 55,388.41 million  by 2034. This growth is chiefly fueled by the rising inclination of Indian travelers, notably millennials, towards exploring international destinations.

India’s outbound tourism market is experiencing a significant boom, fueled by a confluence of favorable factors. Expanding flight networks with more direct routes and competitive airfares are making international travel more accessible and affordable for Indian travelers. This increased accessibility is coupled with rising disposable income, as India’s growing affluence translates to higher discretionary spending, leading to a surge in demand for international travel experiences. Millennials, a dominant travel demographic, are particularly driving this demand, valuing experiences over souvenirs and pushing for more experiential travel and cultural exploration. Additionally, the digital revolution, with rising internet penetration in India, is facilitating easier access to travel information and booking platforms, empowering more Indians to plan and embark on international adventures.

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Government initiatives promoting international tourism and easing visa restrictions are also playing a crucial role in encouraging the exploration of foreign destinations. Social media inspiration is another significant factor, as the allure of exotic locations and travel experiences showcased online fuels wanderlust and inspires Indians to travel abroad. Furthermore, travel for every budget is now a reality, with affordable travel packages and discounts offered by travel agencies making international vacations more attainable for a wider range of Indian tourists. The expansion of international hotel chains and accommodations catering to Indian preferences enhances the overall travel experience for outbound travelers. Finally, growing awareness about health and wellness tourism is encouraging Indians to seek rejuvenation and relaxation at international destinations, adding another dimension to the booming outbound tourism market.

Further, the demand for packaged holidays offered by companies such as Cox & Kings is rising as more Indians travel overseas for the first time. Indian travelers are growing more daring and like to customize their travels by selecting unexpected locales and novel activities. To improve the outbound tourist business, the government might take measures like increasing direct links to popular and emerging places, permitting foreign cruise ships to sail in Indian waters, and making deliberate and coordinated efforts on several fronts.

Key Takeaways from the India Outbound Tourism Market Study:

• European and North American destinations, is currently dealing with issues like exceptionally long visa processing times and scarce air connectivity with high prices.
• Top three tourist destinations for Indians are expected to be Thailand, Singapore, and the U.S.
• Business travels and holiday/leisure are the most popular purpose types in the India outbound tourism market
• Online booking channels is expected to dominate the India outbound tourism market in terms of booking channel.

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Key Players:

• Thomas Cook
• Raj Travels
• In Orbit Tours
• Cox and Kings
• Travelmart India
• Riya Travels
• Akbar Travels
• BCD Travels
• Mercury Travels
• Amadeus ( as per request)

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