The Journal

Travel Advisor Resources

How to Become an Independent Travel Agent in 2024

Fora Author Fora Travel

The Modern Travel Agency

Fora Travel

https://www.foratravel.com/the-journal/how-to-become-an-independent-travel-agent

Fora Advisor Swaylah Faroqi

Have you ever wanted to escape the 9-5 grind and become your own boss? Do you have a passion for travel and helping others? If so, becoming an independent travel agent may be the perfect new career for you!

In this article, we have a comprehensive guide on how to become an independent travel agent. We’ll break down everything you need to know, from the skills you need to the steps involved in getting started. We will also discuss the benefits and challenges of being an independent travel agent, so you can decide if it’s the right fit for you. Plus, we’ve got tips on how to get started and land your first clients.

So whether you are just starting to explore the idea of becoming an independent travel agent or you are ready to take the plunge into the travel industry , this article is for you.

First things first. What’s an independent travel agent?

Fora's Live Forum 2023, an annual conference that brings together Fora Advisors and top industry professionals

A travel agent (also known as a travel advisor) is someone who earns money by booking travel and helping clients make travel arrangements. You can book leisure travel or corporate travel, or both. You are essentially working as a travel consultant. If you want to dive deeper into the nitty gritty, learn more in our article: what is a travel agent?

An independent travel agent is a self-employed travel agent (someone who works for themselves). You call the shots and you can work part-time or full-time. It’s also a career path that you can build up over time (for example, transitioning from part-time to full-time). Independent travel agents are entrepreneurs.

Independent travel agents typically work with a host agency

Typically, independent travel agents work as independent contractors with a travel agent host agency. A host agency is a business that provides support and resources such as training, partnerships and tools to their agents. Independent agents leverage these resources while maintaining their own brand and business operations. This arrangement allows independent agents to compete more effectively in the market without the overhead costs of developing these resources independently.

If you’re looking to become an independent travel agent, you'll want to choose your host agency wisely. At Fora, we offer an all-in-one solution for everything you need to succeed as an independent travel advisor. Learn more about our membership program .

Skills you need to become a successful travel agent

Fora Advisor Gaya Vinay

Whether it's planning a dream vacation, booking a cruise line or organizing an adventurous expedition, travel agents bring their expertise, creativity and enthusiasm to every booking.

If you’ve never booked travel for someone else before, don’t stress – passion for travel and a willingness to learn is the biggest criteria to get started.

"Prior to working with Fora, I had only planned trips for myself and other family members," Fora Advisor Jennifer Lopez shared. "Working as a travel advisor had always appealed to me but I couldn't figure out how to do it on my own in a way that made sense. That is, I couldn't figure it out until I came across Fora."

Advisor - Jennifer Lopez

  • Boutique Travel ,
  • Food & Wine ,
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Customer service skills

As you dive in, you’ll start to hone your ability to sell travel. This includes being able to identify client needs, build rapport and close deals. Agents must also be able to provide excellent customer service, which means being responsive to client inquiries, resolving any issues that arise and going the extra mile to ensure client satisfaction. In other words, you’re someone who loves helping others.

Excellent at research & passionate about learning

Another important skill for independent travel agents is the ability to conduct research. This includes nerding out on building an itinerary, as well as being able to compare prices. We have an all-in-one booking platform for travel advisors that helps make the latter part easier.

Of course, you’ll want to stay up-to-date on the latest travel trends. At Fora, we have ongoing training sessions for you to stay in-the-know on the latest updates in the travel industry, plus you’ll join a top-notch community of fellow Fora Advisors who are willing and eager to share their tips with you.

Sales and marketing-oriented

Finally, independent travel agents need to be able to market themselves and their business. This means putting yourself out there, creating marketing materials and networking with potential clients. Learn more about how Fora helps you build your book of business .

How to become an independent travel agent: a step-by-step guide

independent travel agent vs travel agent

Becoming a travel agent takes work and dedication. But if you stick with it, a career as a travel advisor can be rewarding in both an “I love my job!” kind of way and in a lucrative sense. 

Let’s break down the steps in broad strokes.

1. Find a host agency

As an independent travel advisor, you’ll likely want to partner with a host agency. You’ll work as an independent contractor, and the host agency offers infrastructure that will cover everything from commission tracking and payments to preferred programs with top travel brands.

"Once I decided that I wanted to become a travel agent, I spent quite a lot of time researching the many available host agencies," Fora Advisor Jennifer Lopez said. "When I came across Fora, I knew instantly that I had found the perfect fit for me. Fora's emphasis on technology and innovation appealed to me. I also appreciated their openness to what kind of business I wanted for myself. If I wanted travel advising to be my full-time job, Fora would help make that happen. If I wanted to do travel advising part-time and only book travel occasionally, Fora was open to that as well."

At Fora, we pride ourselves on our holistic approach to supporting our advisors. We offer travel agent training , community, technology, marketing tools and seamless payments. We’re also part of every major preferred partner program , and we have our own in-house program (Fora Reserve) as well — so you’ll be able to offer your clients a wide variety of perks and upgrades while getting a competitive commission at the same time. 

Learn more about becoming a travel advisor with Fora .

"From the day I started working as a Fora Advisor, I had all of the tech tools and educational resources available to help launch my new career," Fora Advisor Jennifer Lopez said. "I have also had the support and advice of all of my fellow Fora Advisors, which is an invaluable help when I am booking travel to places that are unfamiliar to me. With all of those elements, I was able to hit the ground running and make bookings from day one.

2. Get formal training

Once you join a host agency, you’ll want to dive into training. There is a lot to learn... You’ll want to learn the lingo (like what a DMC is), as well as the basics of how to make a booking. By the way, training as a travel advisor is ongoing. Even experienced travel advisors participate in ongoing training to stay in-the-know. We love that working as a travel advisor is one of the best roles to be a professional life-time learner.

Fora offers an extensive catalog of travel agent classes  (taught by experienced travel pros at the forefront of the industry) and travel agent certification .

"If I had to describe Fora's training program in one word, it would be robust," Fora Advisor Caroline Weilert said. "I love that Fora considers all angles related to training - business planning, destination overviews, hotel spotlights, mentorship programs, supplier overviews – and that it provides webinars, live trainings, recordings and best of all, access to the entire supplier community. Everyone at Fora is a learner and a trainer because we all have different types of knowledge to share with each other."

Advisor - Caroline Weilert

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  • Group / Corporate Travel ,
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  • Incentive Trips

It's worth noting that our training is also flexible: it is offered online and you can take it at your own pace.

"Fora's self-paced training program was a game-changer," Fora Advisor Timadge Berkhadley said, explaining that it complemented her role as a mom and her other career as well. "Juggling other commitments, I could learn at my own speed, yet the content was rich and comprehensive. This empowered me to confidently navigate my client calls, feeling well-equipped with the knowledge to succeed."

Advisor - Timadge Berkhadley

  • Group Travel ,

3. Stay diligent and start booking travel

As you learn the ropes, you’ll gear up to get ready to book travel for clients. Booking travel for clients is a skill that you’ll build confidence in over time. Hotels are a great start to book travel, but there are plenty of other travel experiences that you can book, from vacation packages to travel insurance. Learn more about the different types of travel suppliers you can book as an advisor .

Success rarely occurs overnight, but you get out what you put in. We’ve got plenty of resources to help you along the way.

Considerations to become an independent travel agent

Fora Advisors on a scouting trip in Morocco

Benefits of becoming an independent travel agent

One of the primary advantages of becoming an independent travel agent is the flexibility it offers. You are running your own travel business, after all. You have the freedom to set your own work hours and location. Whether you prefer to work from the comfort of your home as a home-based travel agent or while traveling the world, you’ll have the autonomy to create a schedule that suits your lifestyle.

It’s worth noting that you can start part-time if you prefer. This flexibility allows individuals to test the waters of entrepreneurship. As your business grows and gains momentum, you can gradually transition to full-time work. It’s worth noting that not every travel agency accepts part-time agents, but at Fora, we do. There are no sales booking minimums at Fora, and you can book as much (or as little) as you want.

"I had been dreaming about a career pivot for a while but always felt stuck on how to make it happen," Fora Advisor Alexandra Vigilante Chamberlin shared. "As an avid traveler who felt trapped in the rigid schedule of a traditional healthcare worker, Fora gives me the opportunity to grow my passion for travel into a business at my own pace while still working full-time and eventually make the leap to travel advising full time when I'm ready."

Advisor - Alexandra Vigilante Chamberlin

  • Couples Travel ,

There’s also a lot of creativity in the business. Independent travel agents have the chance to build their own brand and network of loyal clients (learn how travel agents get clients ).

Next, it’s a passion-driven career. After all, you are helping others plan their dream vacations and can help with milestone moments like honeymoons. Witnessing the joy and gratitude of satisfied clients makes this career rewarding.

Finally, it’s worth noting that working as an advisor offers the chance to connect with a community of fellow travel lovers. The travel industry is filled with passionate professionals who share a love for exploration and adventure. At Fora, we’re big on community and have a ton of opportunities to connect with fellow Fora Advisors in person as well as online (we have a digital community app called Forum ).

Challenges of becoming an independent travel agent

Despite the flexibility and rewards, becoming an independent travel agent also comes with its fair share of challenges, and it’s important to factor these in as you decide whether it’s the right role for you.

There is a learning curve as you get started. Your first booking will take longer than the bookings you make later in your career (it takes both practice and confidence to build speed). You should not expect overnight success, and that’s okay! It’s a rewarding career to build over time.

It’s worth considering that there's irregular work schedules that are often unavoidable. For example, if you’re booking travel for someone over the holidays and they need support, you’ll need to step in with excellent customer service skills.

Additionally, the income of an independent travel agent can be uncertain. It is a commission-based business, and so your income can fluctuate in a way that’s different from a traditional 9-5. Learn more about how travel agents get paid .

Despite these challenges, becoming an independent travel agent can be a rewarding career.

Read more: Is Being a Travel Agent Worth It? Fora Discusses the Pros & Cons

How can I get started to become an independent travel agent?

independent travel agent vs travel agent

We offer everything you need to succeed as a travel advisor, from your first booking to your 1,000th and beyond.

"Simply put, Fora was the most innovative, tech-forward, community-focused and supportive host agency of all that I researched," Fora Advisor Caroline Weilert shared. "I have not for one second second guessed my decision to go with Fora.

When you’re ready to get started, apply to become a Fora Advisor today .

FAQs on how to become an independent travel agent

Still have questions? We’ve got you.

Is it possible to become a travel agent without an agency?

Yes, but it’s worth noting that this isn’t the traditional path that most advisors take (especially as they’re getting started). This is because a host travel agency offers infrastructure and support that is difficult and expensive to set up on your own. For example, you cannot make commissions on bookings without an IATA number (a unique identifier assigned by the International Air Transport Association to travel agencies). Working with a host agency means that you have less upfront and ongoing work around legal/infrastructure to get access to a IATA number.

In addition, host agencies offer support and scale. You’re joining a network of fellow advisors who are booking under the same umbrella, so you’re more likely to get preferred partnership benefits through programs like Virtuoso , Four Seasons Preferred , Rosewood Elite and more. We offer all of this through Fora.

"The Fora community is an invaluable resource," Fora Advisor Timadge Berkhadley said. "Whether I have a question about a destination or need a recommendation on the perfect property, my network of fellow agents is always just a reach away. Plus, Fora HQ is fantastic — they offer ongoing support and are truly invested in my success."

How much do travel agents make?

The short answer is that you get what you put in. The earning potential for independent travel agents can vary significantly. Generally, independent travel agents who specialize in luxury travel or a niche tend to earn higher incomes compared to those who focus on budget travel.

According to the U.S. Bureau of Labor Statistics , the median annual wage for travel agents was $46,400 in 2024. However, it’s worth noting that it can be a lucrative career, and there are many travel advisors earning well into the six figures.

Read more: Everything You Need to Know about a Fora Travel Advisor Salary (and How Our Advisors Get Paid)

How do I get clients as an independent travel advisor?

It can be daunting to try and figure out how to get your first clients as an independent travel advisor and build your business. We typically recommend beginning by tapping into your personal network. Then, you’ll want to expand your network through marketing initiatives. 

We offer training on how to market yourself, plus templates so that you can stay active on social media. Lastly, at Fora, we have an industry-leading Client Lead Program that allows travel advisors to build their client base. Learn more about how we help you build your book of business .

What qualifications do I need to become an independent travel agent?

While a formal travel agent education is technically not required to become an independent travel agent, it is highly recommended. There are several travel agent schools and training programs available to become accredited in the industry. Many of these programs offer comprehensive training that covers everything you need to know about the travel industry, from booking flights and hotels to marketing your services. Some programs even offer certification, which can give you a competitive edge when looking for clients.

Fora offers comprehensive, online travel agent courses that can help you get started in this exciting career. Upon completing our program, you will be certified as a travel agent and ready to start your own business. We will also provide you with ongoing support and resources to help you succeed.

"I love that Fora's training program meets me where I'm at – I have access to live training but also on-demand resources," Fora Advisor Alexandra Vigilante Chamberlin said. "It's amazing forging bonds with my fellow advisors as we learn and grow together but also having access to highly experienced travel advisors that I respect and admire."

How do I stand out?

Being an independent travel agent comes with its perks, and it also means you’re developing your own business. One of the best ways to stand out among the crowd is thoughtful, creative and consistent marketing.

As an independent travel agent with Fora, you'll have access to content marketing tools like email templates and social media resources to help you peacock your travel knowledge.

We’ll also help guide you in building your brand around your niche. Do you know the ins and outs of cruises? We’ll help you create gorgeous marketing emails on cruising. Are you a Disney travel aficionado? You can publish guides optimized for SEO on your tried-and-true tips (read how to become a Disney travel agent , too).

Remember, success as an independent travel agent requires dedication, hard work and a passion for travel. By effectively marketing yourself, delivering exceptional customer service, networking strategically and committing to professional development, you can establish a successful and rewarding career.

More travel advisor resources

Check out these articles for more tips and intel on becoming a successful travel advisor:

What Makes Fora a Global Travel Agency?  

Becoming a Corporate Travel Agent: Fora's Full Breakdown

Luxury Travel Advisor Spotlight: Travel Planning for Elite Clients

Why Group Bookings Are Great: Tips from an Expert

Room Blocks 101: Mastering the Art of Group Bookings

Take it from Our Advisors: 8 Reasons to Become a Fora Advisor

What Does It Take to Become a Travel Agent?

Are you the go-to person for travel tips?

Transform your passion for travel into your dream job. We'll set you up with everything you need to succeed as a travel advisor. From training to top-notch tech, marketing assets, community, commission tracking & payments (and more), we've got you.

How to Become a Travel Agent—Because, Believe It or Not, the Industry Is on the Rise

How to Become a Travel Agent—Because Believe It or Not the Industry Is on the Rise

There’s a reason “how to become a travel agent” has been a continuously trending search phrase on Google—it is a career path that offers a flexible work environment and schedule, ample travel opportunities, and an immersion into a supportive world-wide industry. It's a surprise to some in 2023: Once the internet became widely available, it was largely believed that needing a travel agent was obsolete. However, even though the brick-and-mortar agencies with punny names in strip malls have vanished, the career is on-the-rise .

New software options are making it easier than ever for people to make money planning trips, either as a side hustle or as a full-time business. That’s why Cherikonda, India-based stay-at-home mother, Maya Kapoor-Miller, decided to enter the professional world as a travel agent this year, at 31. “I knew nothing about the travel industry prior to signing up,” says Kapoor-Miller, who decided to use San Francisco-based booking platform Dreamport to establish her online travel advisor business. “It is my first business in life, and the only one that you can start with no investment.”

But there's also a rise in demand. When people ventured back into the world after the pandemic, travel agents saw an overwhelming amount of business . And that momentum hasn’t stopped—when travel is complicated, like it was in 2020 and 2021, travelers turned to professional trip planners to create a seamless vacation. For better or worse, traveling has remained complicated and chaotic, with new rules being implemented (like Americans needing to pay a fee to visit Europe in 2024 ) and airline strikes and staffing issues. Offloading all of the nitty-gritty details to someone else is more appealing than ever.

For those entering the field, there's also the age-old motivator: a love of travel. 

Shelton Ellis, who is based in North Carolina, recently saw these opportunities and left behind more than 20 years in public relations and global advertising to turn his passion into a career. “I was born with a wanderlust that would wear Rick Steves out,” Ellis says. “I decided to take the leap and follow that lifelong yearning. Transitioning into this role was really about learning how to monetize what I'm passionate about.”

Whether you are looking for a new career path or a lucrative side-hustle—or simply curious about those taking the plunge—here’s how to become a travel agent, from the qualifications and education required, to anticipated earnings, according to those who have made the shift in the past year. 

What exactly does a travel agent do?

Travel agents, or travel advisors (the term is mostly interchangeable), manage everything that goes into a trip for their clients: the flights, car transfers, accommodations, restaurant reservations, and more—they even inspire the itinerary. The reason people turn to travel agents, aside from having a helping hand during any travel chaos , is also to tap into the travel agent’s first-hand knowledge of destinations, and their industry partnerships, which often lead to perks such as hotel upgrades, ideal airplane seats, and experiences that can’t be found on a search engine.

“You have to remember that as a travel agent, you will be a guide for people during their happiest moments—family reunions, weddings , baptisms, and once-in-a-lifetime experiences that people have dreamt of,” says Kapoor-Miller. “It has been one of the most rewarding aspects of being a travel agent. You navigate people, inform them, and help them choose.”

So, how do you become a travel agent?

There are many ways to become a travel agent, from joining an existing travel agency , to starting an independent business from the ground up. Others are opting for one of the buzziest start-ups in the travel industry, Fora . When it launched in 2021, the software company, which trains and provides search engine-optimized profile pages to advisors—at one point had a waitlist of over 30,000 people eager to begin a part-time gig. Travel photographer and Condé Nast Traveler contributor Amanda Villarosa is currently in the process of joining.

“I'm the person that friends and family come to for travel recommendations, tips and tricks, and general travel advice,” says Villarosa. “After discovering Fora and looking into it, I realized that it could be the perfect side-hustle, considering I'm already so involved in the industry.”

With additional flexibility, Villarosa was able to move from New York City to splitting her time between Denver and Los Angeles . She says that the sign-up was quite straightforward. “You're given a dedicated Fora email and have access to advising tools and fellow Fora advisors,” she says. “The training is in the form of Zoom meetings and videos, which you have the option to watch at your own pace. Once completed, you take a certification quiz and you're on your way to advising.”

The other ways in are slightly more involved. To begin an independent practice, you go about it like many other businesses. You will have to create an LLC, establish a business name, cultivate marketing materials, build a website, find clientele, and more.

Ellis found something in the middle, choosing to connect with an established travel agency. “Don't be afraid to reach out to an agency looking to take on new advisors and is willing to mentor," says Ellis. "I was fortunate to learn so much from Annie Chambers, the owner of Crafted Escapes , who has seven years in the business.” He now knows the ropes on everything from using itinerary-building software to destination-specific training, to the sales and marketing aspects of the trade.

Is there required education or qualifications?

Ellis says that there's no certification, per se, required to become a travel advisor, but there are countless training courses available like Departure Lounge ’s classes on navigating the industry through hotels and tour operators. He said it’s also important to stay on top of travel trends. Ellis recently completed travel agent training programs provided by premier cruise lines such as Virgin Voyages , Ritz-Carlton Yachts , and Cunard to help agents sell their products more accurately.

How much does a travel agent make?

What a travel agent earns depends on how many trips they successfully book for their clients. The entire model is commission-based, meaning agents earn a percentage of the total cost of the vacation they orchestrate. Many travel advisors choose to charge a flat-rate planning fee in addition to their commission, but balance is key—if you charge a high planning fee, it could lead to potential clients going elsewhere.

Where to Eat, Stay, and Play in Urla&-Turkey’s Emerging Food and Wine Destination

Fora ’s website states that “some of our full-time, expert advisors earn well into the six figures (or beyond).” So a lucrative career may be on the horizon, for those who are able to build a robust client base and excellent industry connections.

How much you make can also depend on where you live around the world. “I am being paid in dollars,” says India-based Kapoor-Miller. “So the currency fluctuations of the local exchange rate are not something I am worried about.”

What are the key skills required to become a travel agent?

“Travel agents need a mix of customer service, communication, destination knowledge, organizational, and problem-solving skills,” says Kapoor-Miller. “But I would say that adaptability, flexibility, curiosity, and cultural sensitivity top them all—you have to put yourself in other's shoes, and understand the requirements, hopes, and expectations of your clients along with any worries and questions they may have.”

It’s vital to have a passion for traveling, even the aspects of the process that aren’t as exciting, such as learning about new airline routes, train schedule updates, and industry news. “It can be an information-heavy hustle, and I believe it's important to be excited about it as that energy definitely transfers to your clients and partners,” Villarosa says.

Should travel advisors choose a specialization?

Many travel advisors have found success through becoming an expert in a few types of travel and destinations. “It's important to become an authority and learn as much as you can through personal experiences and continuing education,” says Ellis. “As a proud member of the LGBTQIA+ community , an avid snow skier, and scuba diver, I know not only the popular destinations but others that are off the beaten path, equally safe and adventurous for all travelers.” This helps travel agents establish a competitive edge, and hopefully convince potential clients to choose them for their expertise.

What are the benefits of being a travel agent?

“Flexibility tops them all,” says Kapoor-Miller. “And the ability to start without industry knowledge. If you worry that you are too old for this job, the good news is that this is a job you can enter and enjoy at any age.”

Another great perk is the "Familiarization trip,” says Ellis. “Tourism boards and hotels invite agents to visit and familiarize themselves with a particular country and its properties. After all, any accomplished salesperson should learn everything they can about their products first-hand...even if they're in Bora Bora.” It's hard work, but someone's got to do it. 

independent travel agent vs travel agent

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Gateway Travel Host Agency

Host Travel Agency vs Independent Travel Agency: Pros and Cons

Updated: March 29th, 2024

Two people working at a coffee shop

In the travel industry, Host Travel Agencies and Independent Travel Agencies both have their place. However, which one you choose depends on your individual needs and goals. This week we'll look into the advantages and drawbacks of partnering with a Host Travel Agency versus operating as an Independent Travel Agent, providing insight to help you make an informed decision for your business.

Host Travel Agency: What are the Advantages and Disadvantages?

Access to exclusive deals and higher commission rates: Host Travel Agency provides its partnered Travel Agencies with access to its network of suppliers, enabling them to offer clients competitive rates and exclusive deals. Furthermore, these partnerships translate to higher commission levels - ultimately increasing overall revenue.

Reduced Overhead Costs: Travel Agencies can save money by partnering with a Host Agency, who offer shared resources like booking systems, CRM software, and group insurance plans. This way, they gain access to shared resources like booking systems, CRM software, and group insurance plans at no additional cost.

Expert Guidance and Support: Host Travel Agencies provide ongoing training, and professional development opportunities, as well as access to an extensive network of industry professionals that offer invaluable support and advice for partnered Travel Agents.

Marketing and Branding Assistance: Host Agency partnerships offer Travel Agencies access to marketing tools and resources, enabling them to craft successful strategies that boost their visibility and attract new clients.

Sharing a portion of commissions: When working with a Host Travel Agency, Travel Agents typically need to share some of their earnings with the host. Nevertheless, the advantages of working together often outweigh these costs since the host provides invaluable support and resources in return.

Less autonomy: Partnering with a Host Travel Agency may require adhering to specific guidelines or processes set by the host. For some Travel Agencies, this may feel restrictive compared to operating independently.

Independent Travel Agencies: Benefits and Disadvantages

Greater Autonomy: As an Independent Travel Agency, you have total control over your business operations and decisions; this gives you the freedom to customize the agency according to your unique vision and objectives.

Retaining All Commissions: Independent Travel Agencies do not partner with Host Travel Agents and thus retain 100% of the commissions earned from bookings.

Limited Access to Supplier Deals and Commissions: Independent Travel Agencies may find it more challenging to form relationships with suppliers and secure exclusive offers or higher commission levels compared to Host Travel Agency partners.

Higher overhead costs: Independent Travel Agencies are accountable for covering all business costs, such as office space, software and insurance - which can be expensive.

Independent Travel Agencies Lack Industry Support: Without a Host Travel Agency, Independent Travel Agencies must rely on their networks and resources for industry guidance, potentially hindering their growth and development.

Conclusion:

When selecting between a Host Travel Agency partnership and operating as an Independent Travel Agency, carefully consider your business's unique requirements and goals. A Host Agency may offer valuable support, resources, and access to supplier relationships; on the other hand, an Independent Travel Agency gives you more autonomy and control. Ultimately, the best decision for you will depend on your personal preferences and objectives as a travel professional.

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Pros and Cons of Being an Independent Travel Agent

Jun 20, 2024 | Aspiring travel agents , Grow a travel business , Launch a travel business , Operations

Are you thinking about embarking on the exciting journey of becoming a travel agent but unsure whether to go independent or work under an established host agency? Read on as we explore the pros and cons of being an independent travel agent, helping you decide if that path aligns best with your career goals and lifestyle.

Originally posted November 2020; updated June 2024.

We're diving into a crucial question for anyone looking to start a career in the travel industry: Should you become an independent travel agent or work under another agency? If you're wondering which path is best for you, we'll be evaluating the pros and cons, income potential, and resources to get started, no matter which route you take.

Rather watch than read? Check out the video below!

The Pros of Being an Independent Travel Agent

As an independent travel agent, you're running the show entirely on your own. You get to keep 100% of your commission, have full control over your brand, and make all the decisions.

Higher Earnings

As an independent travel agent, one of the most significant advantages is the potential for higher earnings. Unlike working under a host agency where you must split your commission, being independent means you keep 100% of the profits from your sales. This financial autonomy allows you to fully reap the rewards of your hard work and success, giving you the incentive to grow your business and maximize your income potential.

Full Control

Independence grants you complete control over every aspect of your business, from branding and marketing to operations and client interactions. You have the freedom to develop a unique brand identity that reflects your personal style and expertise, attracting the clients that best fit your niche. Additionally, you can tailor your services and packages to meet your clients' needs, ensuring a personalized experience that sets you apart from competitors. This level of control allows you to adapt quickly to market trends and changes, giving you a competitive edge.

No Contracts

Being an independent travel agent means you are not restricted by any agency's rules, policies, or contracts. This autonomy allows you to run your business on your terms, without the pressure to conform to an agency's standards or the need to meet specific sales targets set by someone else. You have the freedom to choose the suppliers and partners you work with, negotiate your deals, and set your pricing strategies. This flexibility can lead to a more fulfilling and satisfying career, as you are free to pursue the opportunities that align with your vision and goals.

The Cons of Being an Independent Travel Agent

While being an independent travel agent offers numerous benefits, it also comes with several challenges that can make the journey daunting. Here are some of the key disadvantages you should consider before choosing this path.

Learning Curve

If you've never sold travel before, the learning curve can be steep. You need to acquire knowledge about various destinations, travel products, booking systems, and industry regulations. This process can be time-consuming and requires a commitment to continuous learning to stay updated with the ever-evolving travel industry.

Business Setup

Setting up your travel business online involves multiple complex steps, from creating a professional website to ensuring it is user-friendly and secure. You also need to manage domain registration, website hosting, and possibly integrating booking engines and payment gateways. This technical aspect can be challenging if you lack experience in web development and online business operations.

As an independent agent, you are responsible for all your marketing efforts. This includes creating and managing social media accounts, running digital advertising campaigns, developing content strategies, and engaging with potential clients. Effective marketing requires a significant amount of time, effort, and expertise, especially in a competitive market.

Vendor Relations

Building and maintaining relationships with vendors is crucial for your success. You need to research and establish contracts with each vendor, which can be a lengthy and complicated process. Ensuring you get the best deals and maintaining good rapport with suppliers requires ongoing communication and negotiation skills.

Misinformation

The internet is flooded with advice and information about the travel industry, but not all of it is accurate or reliable. As a new agent, it can be challenging to discern which sources are trustworthy. Falling prey to misinformation can lead to costly mistakes and hinder your business's growth.

Managing every aspect of your business on your own can be overwhelming. From handling client inquiries and bookings to managing finances and marketing, the multitude of tasks can lead to burnout if not managed properly. Balancing these responsibilities requires excellent time management and organizational skills.

Lack of Free Resources

Free resources for newbie agents are scarce, which means you may need to invest in training programs, courses, or industry certifications. These investments can be expensive but are often necessary to build a solid foundation of knowledge and skills. Finding quality resources that provide real value can be challenging, making it essential to carefully evaluate potential training options.

Working Under a Host Agency

Working under an established host agency offers several benefits, including pre-established vendor relationships, less initial setup, and some level of support. However, it also comes with drawbacks such as having to share commissions, limited branding freedom, contractual obligations, and minimal training. This path may suit those looking for a quicker start with some guidance but less control over their business.

Further reading:  Check out this post  on the pros and cons of working under a host agency.

Hybrid Approach: The Best of Both Worlds

At Wanderlust Campus, we believe in a hybrid approach, striking a balance between independence and working under a host. We help our students start with a temporary host to get experience and sales quickly, with the goal of becoming fully independent in the long term. This way, you can have the support you need initially but also have the freedom to build your own brand and business.

Learn more about our Careers on Vacation program here.

Whether you decide to be fully independent or work under an agency, the key is to choose the path that aligns best with your personal goals and circumstances. If you want to earn the most money and have full control, going independent might be right for you. If you prefer less complexity and immediate support, working under an agency could be a better fit.

No matter what path you choose, we wish you love and abundance in your travel career. The travel industry is an amazing field with so many opportunities, and we're here to support you every step of the way.

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Pros and Cons of Working As an Independent Travel Agent (To Be Independent or Not To Be)

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Understanding Travel Hosting Agencies: Pros and Cons of Working with a Hosting Agency

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Curious about how a travel hosting agency can impact your travel business? Dive into our guide to uncover the essential pros and cons, and find out if hosting is the right choice for you. Originally posted November 2020; updated August 2024   If you’re confused...

Wanderlust Campus Named to the Prestigious 2024 Inc. 5000 List

Wanderlust Campus Named to the Prestigious 2024 Inc. 5000 List

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How to Build a Profitable Travel Business: Essential Steps and Strategies

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Grab the free toolkit: Top 10 Tools for Travel Agents

So many travel agents struggle to grow their businesses because they don’t have the right tools in their toolbox. 🙁

That’s why we put together Cyndi’s Top 10 Tools for Travel Agents – to give you the tools you need to grow your client base and business!

Inside, you’ll find:

💰 Valuable marketing content 👀 Helpful YouTube videos 🎨 Design resources 🎧 Podcast episodes 💸 Discounts and coupons ⭐ …and SO much additional gold to help you grow your business!

You’re going to love it!

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Wondering if becoming a travel agent is right for you .

Our travel agent trainings and certifications have helped thousands of people successfully transition into making travel their new way of life. Grab a spot in our masterclass and learn the simple systems our clients use to create wildly successful travel businesses in record time.

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Your Solo Voyage: How to Become an Independent Travel Agent Without a Host Agency

Ready to chart your course as an independent travel agent? Without the safety net of a host agency, you’ll have the freedom to build your brand, but also face the challenges of going solo. In this article, you’ll find a straightforward guide on how to become an independent travel agent without a host agency, laying out the essentials from legal requirements to marketing know-how—everything to get your own travel business off the ground.

  • Becoming an independent travel agent grants the freedom to create a personal brand, establish unique connections, and gain control over work schedule and income, yet it requires addressing a steep learning curve and legal obligations.
  • Foundational training plays a critical role in an independent travel agent’s success, supplemented by online courses and certifications that enhance industry knowledge, customer trust, and service quality.
  • Efficiently marketing your travel agency via an engaging online presence, mobile-friendly newsletters, and strategic collaborations with travel suppliers can significantly amplify your brand visibility and business growth.

Get information on Travel Agent Training programs by entering your zip code and request enrollment information.

Embarking on the Independent Path: Understanding the Role of a Host Agency

Picture a host travel agency as a supportive co-pilot, offering resources, support, and a network to help travel agents navigate their journey. For independent travel agents, associating with a host agency can open doors to preferred programs with top travel brands, providing clients with exclusive perks and upgrades. However, not all host agencies offer the same level of support and resources. Additionally, host agencies also facilitate formal training, helping agents understand industry lingo, booking basics, and stay updated with the latest travel trends.

But what happens when you yearn for the excitement of flying solo? As an independent travel agent, you get the freedom to:

  • Create your own brand
  • Establish a unique network
  • Carve out your niche
  • Set your own hours
  • Determine your income potential

It’s true that this path comes with its own challenges, such as a steep learning curve and irregular work schedules. However, the support and advice from your host agency community will ensure you’re never alone on this journey, even when navigating unfamiliar destinations.

Crafting Your Travel Business Foundation

Establishing a strong foundation for your travel agency business involves:

  • Understanding crucial laws and licenses, such as ATOL and ABTA
  • Choosing the right legal business entity for your agency (incorporating, becoming an LLC, or being a sole proprietor)
  • Registering your company with the state to legally operate
  • Opening a business bank account and completing other legal requirements

Moreover, obtaining an FEIN is recommended for business identification and tax purposes, helping to separate your business and personal finances.

Developing a Comprehensive Business Plan

Consider your business plan as your navigational compass, endorsing meticulous planning in various aspects of your business, guiding you towards a strategic route. It should include:

  • An executive summary that outlines your business idea, mission, costs, expected ROI, and company details
  • A market analysis
  • A description of services
  • Operational and financial plans
  • A risk assessment

This comprehensive roadmap will help you navigate the exciting journey of starting your own travel business and becoming a successful travel agency.

The financial section of your business plan must include:

  • Projected income
  • Projected expenses
  • Capital needs
  • Break-even analysis

Aim for a business plan that optimally ranges from 15 to 30 pages for clarity and detailed information. As the travel industry and economic circumstances change, regular business plan reviews and updates are critical to adapt and stay on course.

Navigating Legal and Financial Set-Up

Deciding on your business structure is a pivotal point on your journey to becoming an independent travel agent. Understanding the nature of being a sole proprietor, for example, can influence your decision-making process. Options for structuring a new travel agency include:

  • Sole proprietorship
  • Partnership
  • LLC (Limited Liability Company)

An LLC structure offers personal liability protection, shielding your personal assets from the business’s liabilities – a safety net for turbulent times. As you navigate the legal and financial set-up of your travel agency, you must comply with a range of legal and regulatory requirements, such as obtaining necessary licenses and joining trade associations.

These steps not only ensure your agency’s credibility but also provide consumer protection, establishing trust with clients.

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Penn foster - travel agent career diploma.

Learn how to become a Travel Agent - Complete in as little as 8 months*

The Penn Foster Travel Agent distance learning program can be your passport to an exciting future as a travel professional. Train quickly and conveniently, and learn skills such as:

  • The key tourist destinations throughout the world
  • About tour and vacation packages
  • How to start your own travel agency
  • How agents use computerized reservation systems

Acquiring Industry Knowledge and Skills

Much like a pilot requires flying lessons, it is highly beneficial for independent travel agents to undergo formal training, even though it’s not a stringent necessity. Certifications can play a crucial role in compliance and competence in the travel agency field, even if formal training isn’t always mandatory.

From business planning to destination overviews, travel agent training programs offer a wealth of knowledge. Keeping up with travel industry trends through ongoing education is essential to provide exceptional service to clients. Plus, self-paced training programs allow for flexible learning alongside other commitments, offering rich and comprehensive content.

Tapping into Online Learning and Certifications

In the digital age, the world is your classroom. Online learning platforms like Udemy, Coursera, and EdApp offer courses with certifications that allow you to learn at your own pace. These platforms cater to home-based travel agents and cover various aspects of the travel industry, from travel safety to creating travel packages. Furthermore, free training resources are available to help you master managing guest experiences and delivering consistent customer service.

By securing certifications and employing technology, you can boost your credibility and foster customer trust, thereby accelerating your business growth. Just as a pilot’s license gives passengers confidence in their competency, these certifications can reassure your clients that they’re in good hands.

Building Exceptional Customer Service Skills

As an independent travel agent, you’re not just selling travel packages; you’re selling experiences. Building trust and credibility with clients is foundational to exceptional customer service. This requires professional communication skills, understanding your clients’ needs, and providing timely and accurate information.

Imagine a client who’s anxious about their first solo trip. As their travel agent, you have the power to transform their anxiety into anticipation, providing them with the information and reassurance they need. That’s the power of exceptional customer service.

Marketing Your Travel Agency Brand

Much like a pilot relies on the stars for navigation, you must traverse the world of marketing to steer customers towards your travel agency. Creating a professional image involves a unique logo, a memorable name, and a professional email that reflects your business.

A comprehensive digital marketing approach includes:

  • Optimizing your website with high-quality images and informative content
  • Engaging with clients on social media
  • Utilizing specialized CRM and marketing software

By pinpointing and concentrating on a niche, you can gain a profound understanding of your client’s requirements, devise a custom-made marketing strategy, and carve out a unique brand identity.

Establishing a Strong Online Presence

In the digital age, your website serves as your virtual storefront. It sets the tone and provides essential information for potential clients. Maintaining a blog on your website can attract a wider audience through search engine optimization (SEO), establishing your credibility within the industry. Creating engaging and informative emails for a newsletter can effectively highlight destinations , activities, and exclusive events for potential travelers.

Choosing a name for your travel agency is like christening a ship. It should reflect your business, be memorable, and easy for clients to remember and contact. This name will be your beacon in the vast digital ocean, guiding clients to your travel services.

Crafting Compelling Marketing Materials

Crafting compelling marketing materials is like packing a suitcase with essentials for a trip. Conducting a thorough analysis of market trends, competitors, and target customers enables you to develop services that cater to market demand. Since travelers frequently use mobile devices to check their email, it’s essential to design mobile-friendly marketing emails.

Segmenting your customer base using demographics, behavior, and purchasing patterns allows you to refine pricing strategies, tailoring them to enhance revenue from each customer group. Just as a pilot adjusts their course based on changing weather conditions, you can adjust your marketing materials based on your target audience’s needs and preferences.

Building Partnerships and Networks

Just as no man is an island, an independent travel agent isn’t either. Building partnerships and networks with complementary businesses and travel suppliers can help you broaden your market reach and achieve business growth. It’s like being part of a fleet of ships, sharing resources and support, while still maintaining your autonomy.

Remember, as an independent travel agent, you’re not alone. Assess your level of support, which could range from purchasing a travel agency franchise for more support to joining host agencies for less support. These partnerships can be your lighthouses, guiding you through the vast ocean of the travel industry as you establish your own independent travel agency.

Creating Efficient Booking and Management Systems

Effective booking and management systems serve as the driving force behind your travel agency. Specialized travel booking systems automate reservations and provide back office features like accounting connections, reporting, invoice creation, markup management, and agency commission management. Integrations with global distribution systems and various suppliers through travel APIs allow you to expand your inventory and offer an extensive range of options to clients.

Tour and itinerary builders streamline the planning, booking, scheduling, and pricing process for travel agents. Accounting software designed for travel agencies supports complex scenarios such as group travel and commission management, and revenue management systems provide valuable insights for pricing strategies. With these systems in place, tour operators are ready for a smooth take-off.

Setting Your Schedule and Fees

Establishing your schedule and fees is akin to plotting your route and deciding your pace. Independent travel agents are moving towards a fee-based planning model, including options such as ‘plan-to-go’ fees, flat fees, or a la carte rates, assessing costs to establish a sustainable pricing structure. Dynamic pricing models that adjust fees based on market demand and seasonality can be beneficial, allowing you to adapt to the changing winds of the travel industry.

Determining appropriate service fees should take into account your knowledge, advice, and the accuracy of the information provided, reflecting the value you add to your clients. It’s like setting the price for a ticket on a luxury cruise – the price should reflect the quality and value of the experience.

Clear communication of the fee structure, ideally formalized through a Travel Services Agreement, is essential to ensure client understanding and agreement. It’s like clearly stating the terms of the ticket – there should be no hidden costs or surprises for your clients.

Scaling Your Travel Business

As your business flourishes, your strategies must evolve accordingly. Scaling your travel business involves:

  • Enhancing your service offerings with unique travel experiences such as comprehensive travel packages and personalized travel
  • Focusing on complex travel planning needs
  • Integrating Global Distribution Systems to offer a wide variety of travel options
  • Catering to elaborate itineraries that drive customer engagement.

Affiliate marketing and the development of a loyalty program can serve as additional revenue streams and foster a long-term customer base. Investing in bespoke systems and custom development allows you to achieve greater control over your operations, from commission management to accessing supplier inventories directly. It’s like upgrading your ship – more speed, more comfort, and more control.

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How to Become a Successful Independent Travel Agent: The Complete Guide

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How to Become an Independent Travel Agent

The travel industry is booming, and there’s never been a better time to become an independent travel agent. With the rise of online booking, independent travel agents are now able to compete with the big travel agencies on a level playing field. If you’re looking for a career that’s both challenging and rewarding, becoming an independent travel agent could be the perfect fit for you.

In this article, we’ll discuss everything you need to know about becoming an independent travel agent, from the qualifications you need to the steps you need to take to get started. We’ll also provide tips on how to succeed in this exciting and rewarding career.

So if you’re ready to start your own travel business, read on!

Requirements for Becoming an Independent Travel Agent

In order to become an independent travel agent, you will need to meet the following requirements:

  • Education and training: Most employers require travel agents to have a high school diploma or equivalent. Some employers may also prefer candidates who have a bachelor’s degree in travel and tourism or a related field.
  • Licensing and certification: In order to sell travel insurance, you will need to be licensed by the Department of Insurance in your state. You may also need to be certified by the American Society of Travel Agents (ASTA).
  • Experience: Most employers prefer candidates who have at least two years of experience working in the travel industry. This experience can be gained by working as a travel agent, a customer service representative, or a tour guide.
  • Financial requirements: Starting your own travel agency can be expensive. You will need to have enough money to cover the costs of rent, insurance, marketing, and staff salaries.

Steps to Becoming an Independent Travel Agent

The following steps will help you become an independent travel agent:

1. Get the necessary education and training. As mentioned above, most employers require travel agents to have a high school diploma or equivalent. Some employers may also prefer candidates who have a bachelor’s degree in travel and tourism or a related field. 2. Get licensed and certified. In order to sell travel insurance, you will need to be licensed by the Department of Insurance in your state. You may also need to be certified by the American Society of Travel Agents (ASTA). 3. Gain experience. Most employers prefer candidates who have at least two years of experience working in the travel industry. This experience can be gained by working as a travel agent, a customer service representative, or a tour guide. 4. Start your own business. Once you have the necessary education, training, and experience, you can start your own travel agency. There are a few things you will need to do in order to get started, such as:

  • Choosing a business name and structure
  • Getting the necessary licenses and permits
  • Setting up your office
  • Marketing your business

Becoming an independent travel agent can be a rewarding career. It is a great way to help people plan their dream vacations and explore the world. If you are interested in a career in travel, becoming an independent travel agent is a great option.

The Benefits of Becoming an Independent Travel Agent

There are many benefits to becoming an independent travel agent, including:

  • Freedom and flexibility. As an independent travel agent, you set your own hours and work from wherever you want. You can work full-time, part-time, or even just on a freelance basis. This kind of flexibility can be a great option for people who want to travel or have other commitments outside of work.
  • Higher earning potential. Independent travel agents can earn more money than those who work for a travel agency. This is because you can set your own commission rates and keep all of the profits from your sales.
  • More control over your work. As an independent travel agent, you have more control over your work than you would if you worked for a travel agency. You can choose the clients you work with, the products you sell, and the way you operate your business.
  • The opportunity to help others. Travel agents help people plan their dream vacations. This can be a very rewarding experience, and it’s a great way to make a difference in people’s lives.

The Challenges of Becoming an Independent Travel Agent

There are also some challenges to becoming an independent travel agent, including:

  • Competition. The travel industry is very competitive, and there are many other independent travel agents out there. You’ll need to find ways to stand out from the crowd and attract clients.
  • High startup costs. Starting your own travel agency can be expensive. You’ll need to invest in marketing materials, a website, and other business expenses.
  • The need for strong marketing skills. As an independent travel agent, you’ll need to be able to market your business and attract clients. This can be a challenge, especially if you’re not used to marketing yourself.
  • The need to constantly stay up-to-date on the latest trends. The travel industry is constantly changing, and you’ll need to stay up-to-date on the latest trends in order to stay competitive. This can be a challenge, but it’s also an opportunity to learn new things and grow your business.

Becoming an independent travel agent can be a rewarding career, but it’s important to be aware of the challenges involved. If you’re willing to put in the work, it’s possible to build a successful travel agency and help people plan their dream vacations.

How To Become An Independent Travel Agent?

Q: What is an independent travel agent?

A: An independent travel agent is a person who works for themselves and helps clients book travel arrangements. They are not employed by a travel agency, but they may work with one or more agencies to find the best deals for their clients.

Q: What are the benefits of becoming an independent travel agent?

A: There are many benefits to becoming an independent travel agent, including:

  • Flexibility: You can set your own hours and work from anywhere.
  • Freedom: You are your own boss and can make your own decisions.
  • Income potential: The income potential for independent travel agents is unlimited.
  • Job satisfaction: Independent travel agents get to help people plan their dream vacations.

Q: What are the challenges of becoming an independent travel agent?

A: There are also some challenges to becoming an independent travel agent, including:

  • Competition: The travel industry is competitive, and it can be difficult to stand out from the crowd.
  • Marketing: You need to find ways to market your business and reach potential clients.
  • Regulations: You need to be familiar with the regulations that govern the travel industry.

Q: What do I need to do to become an independent travel agent?

A: To become an independent travel agent, you need to:

  • Get certified: You need to be certified by a travel association in order to sell travel arrangements.
  • Get experience: You need to have some experience working in the travel industry before you can start your own business.
  • Start your own business: You need to set up your own business and get the necessary licenses and permits.

Q: How much does it cost to become an independent travel agent?

The cost of becoming an independent travel agent varies depending on the certification you need and the type of business you want to start. However, you can expect to spend at least a few hundred dollars on certification fees and business expenses.

Q: What is the best way to get started as an independent travel agent?

The best way to get started as an independent travel agent is to:

  • Get certified: The first step is to get certified by a travel association. This will show potential clients that you are qualified to sell travel arrangements.
  • Get experience: Once you are certified, you need to get some experience working in the travel industry. You can do this by working for a travel agency or by volunteering for a travel organization.
  • Start your own business: Once you have some experience, you can start your own business. You can do this by setting up a website, creating a marketing plan, and getting the necessary licenses and permits.

Q: What are the future job prospects for independent travel agents?

The future job prospects for independent travel agents are good. The travel industry is expected to grow in the coming years, and there is a demand for qualified travel agents. However, it is important to note that the competition is also expected to increase.

Q: How can I learn more about becoming an independent travel agent?

There are a number of resources available to learn more about becoming an independent travel agent. These include:

  • Travel associations: Travel associations offer a variety of resources for aspiring travel agents, including certification programs, networking opportunities, and marketing materials.
  • Online courses: There are a number of online courses available that can teach you the basics of the travel industry and how to become an independent travel agent.
  • Books: There are a number of books available that can teach you about the travel industry and how to become an independent travel agent.

becoming an independent travel agent is a great way to have a flexible and rewarding career. It’s important to do your research and make sure you have the necessary skills and knowledge to succeed. Once you’re ready, take the plunge and start your own travel agency! You won’t regret it.

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Things you need to know about becoming an independent travel agent

independent travel agent vs travel agent

So what else do you need to consider before starting up your own business in this field?

Becoming an independent travel agent can be a rewarding and exciting career choice. With the freedom to create your own schedule and work from anywhere in the world, it’s no surprise that more people are considering this profession every day. However, getting started can be overwhelming, with many things to consider before launching your business. In this blog post, you’ll get to grips with everything you need to know about becoming an independent travel agent, including the benefits and challenges, education and certification requirements, marketing strategies, and more.

Before you become a travel agent, knowing what the day to day work involves is a must. Typically, when you start out, your tasks will include researching and booking flights, cars, hotels, cruises and other travel-related services. You’ll need good links with online search engines specifically for industry professionals, and not consumers, so you can get better rates for your customers. You’ll also spend your days giving advice to customers about the best options for their travel requirements, as well as liaising with suppliers and updating them on important changes. Knowing about travel trends , inside knowledge of destinations, and having up to date travel advice, are all extremely important too.

Benefits and challenges of becoming an independent travel agent One of the biggest advantages of becoming an independent travel agent is the freedom to work from anywhere in the world. You can set your own schedule and create a work-life balance that’s best for you. Additionally, you have the opportunity to shape your career in a way that suits your interests and passions. Whether you’re interested in adventure travel or luxury cruises, as an independent travel agent, you can focus on the areas of travel you enjoy the most.

However, there are also some challenges with becoming an independent travel agent. Profit margins can be slim, and competition can be fierce. You’ll need to work hard to establish your brand and build a client base. Additionally, navigating the complexities of the travel industry, such as visa requirements, travel insurance, and cancellations, can be demanding.

Education and certification requirements Like any profession, becoming a successful independent travel agent requires education and certification. While you don’t need a degree to work in the travel industry, taking courses in travel and hospitality can be beneficial. There are a variety of certification programs available, including the Travel Institute’s Certified Travel Associate (CTA), Certified Travel Counselor (CTC), and Certified Travel Industry Executive (CTIE). These certifications can demonstrate your expertise to clients and potential partners.

Marketing strategies to build your business Once you’ve gained the necessary education and certifications, you’ll need to establish your brand and build a client base. One of the most effective ways to do this is through marketing. Social media platforms like Facebook, Instagram, and LinkedIn can be powerful tools for promoting your brand and establishing yourself as an expert in the travel industry. Hiring an expert media company such as Centaur Consulting Group ( https://centaur-consulting-group.com/paid-media-management/ ) can pay for itself, as the lead generation potential can be significant. Additionally, building relationships with other travel professionals, such as hotels and airlines, can lead to partnerships and referrals.

Networking at industry events and conferences can also be beneficial. Attending events and meeting other travel professionals can provide valuable insights into the industry, offer new opportunities, and help you stay up-to-date on trends and best practices.

Tools and technology to help you succeed As an independent travel agent, you’ll need to have the right tools and technology to help you stay organized and keep up with your clients’ needs. A customer relationship management (CRM) system is essential for managing client information and communications, and travel software like Sabre and Amadeus can help you book flights and hotels quickly and efficiently. Additionally, a website with a blog can be a powerful tool for establishing your brand and showcasing your expertise in the travel industry.

Setting yourself apart with a niche market One of the best ways to set yourself apart from other independent travel agents is by specializing in a particular niche. Whether it’s luxury, adventure, or family travel , focus on one area and become an expert in it. This will help to differentiate your business and attract the right clients. If you have great knowledge about a specific region or continent, you could specialize in tailor-made travel packages or private tours for that area.

Make it work for your life Finally, remember that becoming an independent travel agent is a great opportunity to turn your passion for travel into a career. However, it requires hard work, dedication and a good degree of organization. Working out the right balance between work and life is essential for achieving success in this field. With the right education, marketing strategies, tools, and technology, you can achieve success as an independent travel agent. To ensure it works for your life, define how many hours a week you can put into the business, how much you want to earn, and what else you want to get out of it – for example, a certain number of hosted familiarization trips per year.

Becoming an independent travel agent can be a challenging but rewarding career choice. With the right education, certifications, marketing strategies, and technology, you can establish yourself as an expert in the travel industry and build a successful business. Whether you’re interested in adventure travel, luxury cruises, or anything in between, the possibilities are endless. By taking the time to learn the ins and outs of the industry and staying up-to-date with the latest trends and technologies, the sky’s the limit for your career as an independent travel agent.

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How to Start a Successful Independent Travel Agency

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If you love travel and you’ve ever thought about what it would be like to use your knowledge and skills to help others enjoy traveling as well, these are some terrific ideas on how to become a travel agent :

Connect with a Host Agency

One of the best tips is to connect with a host travel agency to begin a career as an independent travel agent. Host agencies provide valuable information and training programs that are critical for becoming a mobile travel agent and getting an agency started.

Host agencies provide independent travel agents with many of the travel agency marketing tools they need to get started in the business, including easy-to-use customer management platforms as well as booking tools and innovative travel agency software  (including robust  travel agency back office software technology ) that can help the new agent grow their business quickly. In addition, they offer training and support from experts in the field, which can be invaluable to a new agent just starting out.

Make Sure You Get the Necessary Training

In some states, mobile travel agents must complete accredited training in order to work independently as an agent. Courses may be offered at local community colleges or through online sources, and they include information on computerized reservation centers, laws regarding travel sales and information on booking vacation packages.

Develop a Niche Market

People who travel today are looking for individualized customer service and often they prefer niche vacations that are different from the traditional travel destinations most people seek. Independent, mobile travel agents that specialize in specific types of travel or destinations set themselves apart from other agents, and especially from the online, do-it-yourself, one-size-fits-all travel websites. Types of niche markets include snorkeling or scuba vacations, golf trips, all-inclusive Caribbean resorts and many other specific activity trips.

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Determine which path is right for you

Become the Expert

In addition to creating a niche travel agency, independent travel agents need to become experts on the areas where they are sending clients. If a client is traveling to Belize, the agent should know all there is to know about the culture, the events occurring during the client’s travel and unusual activities available to make the vacation more unique. An independent agent often offers to book tours and excursions prior to the client’s arrival so their vacation is worry-free and relaxed, with no concerns other than getting to the activity on time.

Give Your Customers the Service You Want for Yourself

One of the most important things to remember as a mobile travel agent is that good customer service will grow your business faster than anything else. Being available for your clients and being on top of the great deals is a must.

Getting to know your clients and the types of travel that interests them most will allow you to match them with travel deals when they become available. This is a win-win for both agent and traveler!

Your best bet to a great start in the travel industry is to find the right hosting agency that can provide invaluable information and the right tools to help you develop a successful career in the travel industry. Find out how you can connect with a top host travel agency .

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Travel Agent Licensing Requirements

independent travel agent vs travel agent

Get information on Travel Agent Training programs by entering your zip code and request enrollment information.

If you love to travel, being a travel agent can be a dream job.

It’s relatively easy to get started, and most states don’t require you to be licensed or have specific training requirements.

Despite this, or perhaps because of it, knowing exactly what licenses or certifications you need to be a travel agent can be confusing.

The good news is, you’ll find everything you need to know right here.

States That Require Travel Agent Licenses

Host agency vs. independent agent, host agency, independent travel agent, international air transport association, cruise line international association, computerized corporate rate association (true), what credentials are necessary to be a travel agent, do i need training to be a travel agent, how do travel agents make money.

First, let’s take a look at the four states that require travel agent licenses.

These are known as sellers of travel states and include California , Florida , Hawaii , and Washington .

You’ll need a license for the state if you plan to operate in the state or to sell travel to residents of these states, you’ll need to be licensed.

You may have noticed that three of these states are very popular travel destinations, so it’s difficult to make it as a travel agent without being able to sell trips in these states.

Not everyone needs to be licensed, however.

If you work with a host agency , you will use their license instead of getting your own.

These states have certain requirements that you must meet.

You’ll need to submit an application and pay the registration fee.

You may also be required to use a trust account or have a surety bond.

Several other states have some type of licensing requirement, including Delaware , Illinois , and Nevada .

The requirements vary by state, but you may be required to have an occupational license or pay a licensing fee.

When becoming a travel agent , you have two main options.

You can work with a host agency, or you can be an independent travel agent.

When you join a host agency, you’ll be using the agency’s credentials.

This can make it much easier to get started as a travel agent.

You’ll also have access to the agency’s network of suppliers, marketing materials, and exclusive discounts.

The downside of this is that you’ll need to comply with their regulations and procedures.

You’ll also need to pay a portion of the commissions you earn to the host agency.

However, it’s still possible to earn more with a host agency, despite giving them a percentage of your commissions.

As an independent travel agent, you’ll be able to run your business the way you want, as long as you are following all local and federal laws and regulations.

The downside is that you’ll need to get accreditations on your own, which requires time and money.

You may also need experience to get these accreditations.

It’s possible for you to begin your career as an independent travel agent .

However, it’s often easier to begin working with a host agency.

Then, you can transition to being an independent agent once you have experience.

Credentials

You may also need some credentials to be a successful travel agent.

These include the IATA (International Air Transport Association), CLIA (Cruise Line International Association), and TRUE (Travel Retailer Universal Enumeration).

If you are working with a host agency, you will probably use their credentials.

However, if you are an independent agent, you’ll need these credentials to book flights, cruises, and accommodations.

The IATA offers the IATAN accreditation for individuals and businesses in the U.S.

To become accredited, you’ll need to show that you have an established travel business.

You’ll also need to pay the registration fee and get errors and omissions insurance.

You’ll also need at least 2 years of experience.

You can forgo this requirement if you complete an approved training program .

The IATAN allows you to purchase airline tickets directly.

Without it, you’ll need to go through a third party, which means extra time and expense.

You’ll also have access to discounts, and credibility with hotels and other travel-related businesses.

You’ll receive an IATAN number and a physical and digital I.D. card.

In addition to booking discounts, you’ll get 50% off on training programs offered by the IATA.

Plan to book cruises?

You’ll need a CLIA number provided by the Cruise Line International Association.

If you work with a host agency, you can simply use their CLIA.

If you are an independent travel agent, you’ll need to get your own.

You can become a travel agent member or TAM.

You’ll pay a fee of $399.

You’ll also need to meet any federal and local regulations to qualify.

As long as you are running your business legitimately, you are covered here.

This is a booking credential and allows you to book with cruise lines and many other businesses, including hotels.

However, it doesn’t allow you to book with airlines.

Once you become a TAM, you can get an individual agent membership or IAM.

This is not a booking credential.

Instead, it gives you access to CLIA’s wide variety of training programs and the certifications that come with them.

If your business focuses on cruises, this is the way to go.

The training for these certifications is rigorous and can involve ship inspections and even taking a cruise trip yourself, along with completing the education modules.

You’ll need to take the introductory course, State of the Industry, to maintain your IAM status.

This course is free of charge with your membership.

TRUE (Travel Retailers Universal Enumeration) is another accreditation you should consider, particularly if you are a niche travel agent.

TRUE is similar to the above accreditations.

However, you’ll have access to different travel service providers.

Your TRUE code allows you to book with amusement parks, car rental companies, cruise lines, and tour operators.

To get this credential, you’ll need at least 6 months of experience as a travel agent.

You’ll also need to provide proof that you are meeting your state’s requirements as a seller of travel, and 3 business references

Frequently Asked Questions

Some states have certain requirements to operate or sell to residents of their state.

Beyond that, there are no hard and fast requirements.

However, credentials, including the IATAN, CLIA, and TRUE are very helpful.

Travel agent training isn’t required, but it’s generally a good idea.

In addition to travel agent training programs, training in marketing, tourism, and knowledge of booking software can give you the knowledge you need.

Most of the money travel agents earn is through commissions.

For example, when you book a trip with Carnival Cruise Lines, you’ll receive a percentage of the cost of the trip as a commission.

This also applies to airlines, hotels, and many other travel-based businesses.

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Travel Agent vs. Travel Advisor: What’s the Difference?

For the past 20 years, travel has continually evolved. As flights, hotels, and travel experiences have become more accessible online, old-school travel agents have become less needed. In their place is the evolved travel agent—the travel advisor. But what makes a travel advisor different than an agent, and why do you need one? Let’s discuss.

Travel Agents

In the past, travel agents were “agents” for the airlines and hotels since consumers couldn’t book travel on their own. They answered calls, booked the trips their clients requested, and essentially served as order-takers.

Travel Advisors

Travel advisors are the evolved version of the travel agent. With the rise of the internet, consumers have almost too much information on the internet. For example, when you Google “Mexico vacation,” you get 328,000,000 results. Who has time to wade through all of that? Travel advisors give you the information you need while saving one of your most valuable resources—time! Doing basic travel research, like browsing online travel reviews, can take hours. Save time and get the expert advice you need with a travel advisor.

A travel advisor is well-traveled and has key contacts and resources in the industry to make the perfect recommendation for their clients. Through their years of first-hand experience and knowledge, they have improved the travel-planning process by figuring out methods of personalizing the experience for each of their clients.

One of the common myths about travel advisors is that using one makes your trip more expensive. This isn’t true. Actually, using a travel advisor gets you a better price on nearly every booking! Many travel advisors do charge trip-planning fees, since many travel suppliers no longer pay commission. But, getting expert knowledge on your behalf is worth the additional cost. Imagine using a financial advisor without paying them. It doesn’t make sense. A travel advisor does essentially the same thing, including saving you money on your expenses.

Other Benefits of Using a Travel Advisor

· Travel advisors work directly with a hotel’s executive team (whom they often have a personal relationship with!) to personalize your stay. Consumers are all about authentic experiences and extras these days. A travel advisor takes your experience even further by handling your show tickets and restaurant reservations. · Through preferred vendor relationships , most travel advisors can get their clients complimentary perks such as room upgrades, cruise line onboard ship credits, breakfast, wi-fi, early check-in, and more. · Advisors know their clients on a personal level so that they can continually suggest new and exciting vacation destinations that fit their preferences. · Travel advisors use personal contacts to make reservations that aren’t available online or through typical booking systems. · Hotels and airlines give travel advisors first dibs on some of the best travel products and experiences throughout the world.

All in all, travel advisors personalize travel to fit you rather than fit you into travel. These changes really take travel to the next level. As a network of independent travel advisors, we focus on creating a greater experience for our clients.

Explore our website to learn more about Andavo Travel. For consumers looking to find a luxury travel advisor, visit our For Travelers page.

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Travel Agent Contracts for ICs: 10 Things to Consider Before You Sign

⭐️ har article highlights: ⭐️.

  • Sample Travel Agent/Host Agency Contract [Download]
  • An overview of independent travel agent contracts [Infographic]
  • 10 Provisions to look for in independent travel agent contracts
  • Red flags in IC travel agent contracts
  • Additional legal resources for travel agents

You’re probably here because you’re a travel agent. Not because you’re an aspiring lawyer. If you aren’t fluent in legalese, knowing what to look for in an independent contractor travel agent contract is probably not second nature to you. After all, how could you know what to look for in a contract if you don’t know what to expect in the first place?

Well, I’m here to make it a heckuva lot easier. I consulted with a few industry professionals; primarily Peter Lobasso, General Counsel for American Society of Travel Advisors (ASTA), and Jackie Friedman, Director of the Professional Association of Travel Hosts (PATH) and President of Nexion host agency. With their insights, you’ll know what you can expect in an IC/ host agency contract.

I also jump in annually to update this article with questions and concerns advisors bring up along the way!

travel agent contract disclaimer: I'm not a lawyer

Disclaimer: I hope it goes without saying that I am about as far from a lawyer as you can possibly get. But in the spirit of writing about contracts, I'm going to put it in writing: “I am not a lawyer.”

Have I completed law school and passed a Bar Exam? Heck no. I haven’t even watched an entire season of Law and Order for cripes sake! In that vein, this article is not in any way, on any planet, intended to serve as legal counsel.

Looking for an actual travel industry lawyer? Find on here.

Download a Sample Travel Agent Contract

Before I jump in, below is a sample contract you can download. This is a handy guide to keep with you as you go through the article so you can how my lay-speak in this article translates to actual legal-speak in a contract. Keep in mind that this sample contract is a boilerplate to let you know what you might generally expect with a contract. Actual host agency contracts won't be cookie-cutter like this one. Download it below:

This contract sample is brought to you by actual travel attorney, Mark Pestronk. Thanks a million, Mark! We'll hear more from Mark as you read on, so sit tight!

Independent Travel Agent Contracts [An Infographic]

Before we take a deep dive, here's the crib notes. This is a great summary of what you're about to read:

Independent Travel Agent Contracts: Big Picture Stuff

Independent travel agent contracts with Peter Lobosso, General Counsel for ASTA

Peter Lobasso with ASTA shared a ton of great info on independent travel agent contracts. But I want to be extra clear that this article refers to contracts between independent contractor (IC) travel agents and host agencies .

Not agency contracts with suppliers. Not contracts between agencies and consortia. Not contracts between travel agencies and their employees. So if you're an IC or a host agency that’s curious to learn more about these kinds of travel agent contracts, you’re in the right place!

Independent travel agent contracts aren’t a one-size-fits-all kind of deal (just like hosts!). Not all independent travel agent contracts are created equal. Just like any business, host agencies vary in size and amount of resources at their disposal. They may not be spending the majority of their time creating a pitch-perfect contract for their ICs.

This means it’s up to you to do your due diligence . . . and that’s what we’re here for. To kick it off, here's four big-picture things to consider about your contract:

1. First Things First: Yes. You Need a Contract!

Maybe it seems obvious that you should have a contract with your independent advisors. But if you’ve never sold travel as an independent contractor (IC) how would you know?

Jackie Friedman’s advice? “First and foremost, it is very important for both the IC and the “host” they affiliate with to have a mutually acceptable written agreement. As surprising as it sounds, I come across agents that have nothing in writing, and it can create issues down the road.”

Even if the host agency is owned by your best friend, you want to make sure there is a contract between your agency and the host agency (want to know who all these host agencies are? Look no further .)

2. What Is the Term of Your Contract?

There are two primary types of contracts when it comes to term agreements 1 :

  • Fixed Term: A fixed term contract has a set duration. Six months? A year? Two years? Depends on the contract . . . and that’s something you’ll want to know!
  • Indefinite Term: Indefinite term contracts have limit. They can go on forever. An object in motion stays in motion unless acted upon by an outside force. Indefinite term contracts are the same way––they keep going until someone (the host or the IC) takes action to terminate (or amend) the contract.

The term of your contract should be abundantly clear. One type of contract term isn’t necessarily better than the other—it depends on what you’re looking for.

For example, if it’s the first time you’re working with this particular host and you’re not very familiar with them, Peter Lobasso suggested you consider starting with a shorter fixed term independent travel agent contract (for example, one year or less). That way, if you have a bad experience, there will be a hard stop to your contractual obligation.

Independent travel agent contract terms checklist

3. Is the Right to Terminate Bilateral?

When considering independent contractor travel agent contracts, you have to look past the honeymoon period and think about what will happen if you want to break up with your host agency (or if you host wants to break up with you).

If things go south, do you, the IC, have the same right to terminate the contract as the host? For your sake, the answer to this should be yes. But more than that, it needs to be clearly written in your contract.

There are two kinds of terminations:

  • For cause: This means that the contract terminates because one of contract parties (for our purposes, the IC or the host agency) violated the terms of the contract . . . pretty much a fancy way of saying that someone broke the rules.
  • Without cause: This means there’s no “cause” except someone put in their notice to the other party.

You want to make sure you have the option to terminate your contract. In our boilerplate legalese, it looks like this, "This Agreement may be terminated by either Party in the event the other Party breaches this Agreement and does not cure such breach within fifteen (15) days after receipt of written notice of such breach."

4. REPEAT AFTER ME: "I'm AN Ic" (Not an Employee)

In legal speak, this distinction is considered defining “The Relationship of the Parties.” Is it abundantly clear in your contract that you're an IC . . . not an employee? If not, then clarify it!

Independent Travel Agent Contracts with Jackie Friedman, Director of PATH

On this topic, Friedman stated, “An IC is not an employee of the company and should not receive any benefits that the company may pay employees.”

To elaborate, Friedman pointed out the contract should be clear on the following details:

  • There should be no taxes of any type withheld from an ICs compensation. The company must provide a form 1099 and any applicable state income reporting forms
  • The contract should clearly indicate that both parties are able to contract with other business entities or individuals (more on this later!)
  • There should be language that indicates that the IC is responsible for all business expenses. Many agreements outline some of these expenses.
  • Duties of IC - cannot include requirements as to when and where the IC must work.

In order to protect the autonomy of your business, make sure the language of the contract recognizes you (or your agency) as an independent contractor. If you’re considered an employee in the eyes of the IRS, there may be trouble for you down the road .

How Does Your Business Model Impact Your Host Contract [VIDEO]?

Speaking of IC, during a Friday 15 episode , Steph spoke about the logistics of signing a host contract as an LLC vs. a Sole Proprietor. Take a look:

Read more on travel agency business structures .

See HAR's entire Friday 15 playlist !

10 Provisions to Look for in an IC Travel Agent Contract

Independent Travel Agent Contracts with attorney Mark Pestronk

A few years back, travel attorney Mark Pestronk wrote an article for Travel Weekly that outlines 12 contract issues to watch for in independent travel agent contracts with host agencies. This info still stands the test of time!

Pestronk went the extra mile for HAR and provided us with the sample independent travel agent/ host agency contract above! Did you miss it? Download it here .

Our article will help decipher the contract's legalese, so if you're more of a visual learner, you can download it and go through the sample contract as you read the article!

We’re gonna throw a few more into the mix: Here’s a list of topics to consider and questions you should be able to answer after looking at your independent travel agent contract:

1. Commissions (in 3 parts):

Clarity on commissions is a pretty big deal . There are three main categories you want to keep in mind with commissions when it comes to your independent contractor travel agent contract:

1.1 Commission Payment Structure

How will you get paid? Your contract should tell you:

  • What is your commission split?
  • What is the schedule for/ frequency of commission payments?
  • How are commissions paid? (Check, automatic deposit, carrier pigeon?)
  • When will commissions be paid? What steps need to occur before payment is disbursed (i.e. vendor pays host, invoice is received, etc.)? When steps are complete, how many days after can you expect your payment?
  • If you use a lead program, does that impact your commission split, and do the leads belong to you? ( You can read more on lead programs here .)

1.2 Commission Payment upon Contract Termination:

What happens if you or your host terminate the contract? The contract should address that hypothetical scenario:

  • Will you still be paid commissions for bookings that haven’t traveled if the contract is terminated (for or without cause)?
  • If so, how far out will the host continue to pay the commissions?
  • Can you transfer bookings if you leave your host?

1.3 Offsets to Commissions

According to Friedman, “The agreement should include a list of any offsets to compensation. This list would include debit memos, commission recall, customer refund, chargebacks.” When it comes to deducting commission payments can you answer these questions:

  • Can the host deduct fees from scheduled payments?
  • If so, what for?
  • How long do you have to pay back the charges if your commissions do not cover the charges?

The compensation should be very clear in your contract. How do you know if it’s clear enough? Lobasso’s tip is to, “Ask someone who knows nothing about how your business operates to review the commission plan and then explain how it works and how much the contractor would earn given a sale of a certain amount . . . If the commission can’t be calculated based solely on what appears on the printed page, that’s a pretty good indication that the structure as drafted is not sufficiently clear and revisions are in order.”

Why does it need to be so clear? Because if things go sour and you need to litigate or bring in an arbitrator, that judge or arbitrator will do just that: attempt to easily understand what is owed to you per what’s written in the contract.

Yep. It’s so important I’m bringing ‘em up again. When it comes to terms you should be able to answer:

  • What is the term of the agreement?
  • How much notice do you (or the host) need to give if you want to terminate the contract with or without cause?
  • Is the right to terminate bilateral?

3. Dual Affiliation Disclosure:

Some contracts may require dual affiliation disclosure, which can be particularly important if you consider switching hosts or going with more than one host agency at the same time.

!Read up on what you need to consider with switching host agencies!

  • Do you need to disclose when/if you decide to work under an additional host agency?
  • Are there contractual restrictions if you choose to work with host B while you’re still contracted with host A?

4. E & O (Errors and Omission) Insurance Requirements:

In short, Errors and Omissions insurance is a policy for travel agents if a client sues you for negligence. It does not cover things like bookings errors and debit memos (confusing, considering the name). Some travel agents prefer to assume the risk instead of getting E&O insurance . It’s not mandatory, but it’s an important thing to consider.

While some hosts may provide E&O coverage, others might require that you purchase your own E&O insurance. Still, others may not provide or require E&O insurance. One isn’t necessarily better than the other, but you need to know the contractual requirements surrounding E&O insurance. From your contract you should know:

  • Is it necessary for you to have your own E & O insurance?
  • If so, how much coverage is required?
  • If the host provides E&O insurance, what is your coverage?

5. SOT (Seller of Travel) Compliance:

Five states have Seller of Travel (SOT) are state laws that regulate people who sell travel (yep, that's you!). These laws offer protections for consumers and a lot of red tape for advisors. SOT laws are complicated . . . and if you live in or sell to clients in FL, WA, HI, or CA, it’s imperative that you’re adhering to their respective SOT requirements .

From your contract you should know:

  • Are you subject to seller of travel compliance for any of the 4 states with such regulations?
  • Are you subject to compliance with any other local laws/regulations?

6. State of Jurisdiction:

It’s not uncommon for agents to engage with host agencies outside their state of residence. For this reason, it is important to understand what your contract provides for with respect to which state will have jurisdiction over any controversies that arise from the contract. Oftentimes (but not always, the state of jurisdiction will be where the host is located since the host is the one drafting the contract. This means if you need to pursue legal recourse against the host agency (or vice versa), the host may have the home-court advantage.

According to Lobasso, “Litigating a case in another state is inconvenient burdensome, time-consuming, and costly, especially if multiple court appearances are necessary. You’ll also more than likely need to get an out-of-state attorney to represent you, all of which create in one party—but not the other—a serious disincentive to assert his or her rights under the contract in court. Imagine for example, that the host is in New York and the IC is in California and a dispute arises. It goes without saying that the party that needs to travel cross-country to sue or defend a suit will be disproportionately burdened by the litigation.”

Long story short? If you feel your host has defaulted on commissions, the cost to pursue litigation (lost time, travel expenses, hiring an out-of-state lawyer) may very well exceed the amount of restitution you (may or may not) be awarded if the jurisdiction is out of state.

7. ADR (Alternative Dispute Resolution) or Arbitration Clauses:

Some contracts may stipulate an ADR/ arbitration clause in order to avoid court altogether. If there is an arbitration clause, it means that both parties are giving up their right to sue. However, this doesn’t mean that arbitration isn’t costly.

Through arbitration, you will have to hire an arbitrator (usually a retired judge) and possibly a lawyer to represent you or your agency. An arbitration clause—if included in your contract—should outline who’s responsible for the cost of arbitration.

Wondering what to do if your host isn’t paying commissions? Check out this article here.

8. Schedule of Rental Fees for Office Space or Equipment:

This may not apply to many home-based agents. But if you are the exception and not the rule (you rebel, you), the rental rate should be clearly outlined in your contract with a breakdown of equipment (desk, chair, etc.) and services (i.e. internet) included.

Lobasso mentioned that this provision is primarily a concern for the host since “charging the IC for these items supports a finding that the worker is not an employee.”

9. ICs Risk of Loss:

Starting a travel agency is like starting any business—there is financial risk involved. Your independent travel agency contract with the host agency will indicate that the IC assumes this risk. As Friedman state, “the agreement should outline the relationship of the parties and the IC’s risk of loss in the event that commissions do not cover expenses incurred.”

Red Flags to Look for in Travel Agent Contracts

Now, what you can expect in an IC travel agent contract. There are also a few things you do not want to see in a contract . . . a few qualities that should put your spidey senses on high alert. Here are a few red flags to look out for, according to Lobasso:

1. Unclear or indefinite terms

Are certain terms used that are not defined in the agreement? Are the timeframes for the performance of the parties' obligations clearly stated? (For example, when the IC receives a commission.)

2. Ambiguity

For our purposes, Lobasso describes ambiguity as, “Any inexactness in the drafting that leaves a provision of the contract open to more than one reasonable interpretation. In my experience, this sort of thing is one of the primary reasons why parties end up in court, and more often than not it’s completely avoidable.”

If something isn’t clear to you, ask your host. But it’s not enough for the host to explain or define terms to you verbally—any clarification should be reflected in the contract.

3. Compensation structures that are overly complicated.

Lobasso warns agents against complicated compensation structures, “It’s in both parties interest that the compensation structure be as simple and clear as possible . . . Disputes often arise because the commission terms were unnecessarily complicated or practically indecipherable. In some cases, it’s intentionally drafted that way in order to induce the contractor to sign it without really understanding just how unfavorable the terms were.”

4. Non-Compete Clauses

As an independent contractor, you should be exactly that . . . independent. So if there is a non-compete clause in your contract, that could be cause for some surprise.

Lobasso explained non-compete clauses in IC/host contracts like this, "While often seen in employment agreements, non-compete clauses typically don’t (and shouldn’t) appear in IC agreements. While inclusion of such a provision could be warranted under certain circumstances, generally speaking, the IC, by virtue of its status as an independent business, is free to render services to whomever it wishes. "

For a little more information on non-compete clauses (and restrictive IC/host contracts in general), you can read Mark Pestronk's article here .

5. Non-diSparagement clauses

Non-disparagement clauses are newer on our radar. Essentially, a non-disparagement clause means that an IC couldn't "say" anything negative about the host, its employees, or services in any form of communication (verbal or written, in public or private forums). Even with our stringent review integrity guidelines , as a review site, this is obviously something that sets off our spidey senses.

What does this look like in the real world? Here's one real-world example: If you sign a contract with a non-disparagement clause, and then later leave a truthful review that the contracting organization finds unfavorable, they can compel you to remove the review by withholding commission payments.

If you leave a negative review on the HAR site (or any review site) under a host contract with a non-disparagement clause, they may withhold commissions . Please study your contract before you sign!

Additional Resources for IC Travel Agent Contracts

Still a little nervous about putting your John Hancock at the bottom of a host agency contract? There’s more support for you. If something is unclear in your contract, you can ask your host agency to clarify and amend the contract.

Wonder if a host is legit? Well, if the reviews on our site aren’t enough, here are two other travel organizations that can help you find out:

1. PATH (Professional Association of Travel Hosts)

there are organizations such as PATH (Professional Association of Travel Hosts) that have pretty stringent requirements for membership. One of those requirements is to provide a contract to ICs.

According to PATH president, Anita Pagliasso, “As far as what PATH requires in an IC agreement, there are sample contracts that have been published by ASTA with guidelines, which includes terms, conditions and commission details clearly stated. We have made a copy of ASTA's recommended agreement available to PATH members.”

PATH requires a minimum of 50 ICs for a host agency to join. This mean if you're looking for a smaller, boutique host agency to align with, PATH-member will not be a metric to use for your search. (Here's a resource on how to find the best host for you .)

2. ASTA (American Society of Travel Advisors

You can also look to see if the host agency is a member of ASTA, which holds their members to a high standard. On that note, ASTA also provides significant support to ICs through their “Member Advantage Program.” According to the ASTA site, “As an ASTA member, you will receive a free 15-minute initial consultation, a written estimate subject to the attorney's qualifications, and fifteen percent (15%) off each attorney's regular fees. Our attorneys can provide counsel on issues such as sale, merger or acquisition of travel agencies, employment and supplier contracts, CRS negotiations, etc.”

Not too shabby, eh? ASTA's membership is $199 for independent agents who sell less than 1M in travel annually and $355 for members selling above that threshold . (Membership costs increase with sales: you can see the ASTA's full list of membership dues here). And if you're looking to dig into more legal resources on the site you can take a detour here .

Go directly to the source: Take a peek at ASTA's Attorney Program through their Member Advantage Program.

Ready to become a travel advisor? We have just the thing.

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Phew. If you made it this far, not only am I frankly impressed by your attention span, but I’m also confident that you’ll be well-equipped to decode your host agency/ independent travel agent contract.

Like I said earlier, I’m a far cry from a lawyer. I want to extend my sincere thanks and appreciation to Peter Lobasso (an actual lawyer) and Jackie Friedman (president of Nexion Travel Group) who liberally offered their industry expertise! Also a special thank you to Mark Pestronk for providing us with a sample contract that you can use for your own purposes! Thank you three for sharing trade secrets (and for making me seem 100x smarter than I really am when it comes to travel agent contracts).

Do you have any thoughts? Want to share your experiences with independent travel agent contracts? Share your insights in the comments below!

Editor's Note: This post was originally published in Feb. 7th, 2019, and updated and republished on date listed.

  • “Term agreement” refers to the duration of the contract ↩

About the author

Author Mary Stein

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Using a Travel Agent: How Does it Work, and is it Worth it?

travel agent

Dreaming of your next vacation, but don’t know where to start? A professional travel agent can help you.

For years, travel agents have been the go-to option for trip planning for millions of people around the world. However, these days they’re not the only solution. As technology continues to develop, there are now many more ways to put together your ideal trip – and get the most out of your time there. 

But if you’ve ever wondered how a travel agent works, you’re in the right place. In this article, we’ll explain everything you need to know – and take a look at some of the hottest alternatives for travel planning. 

You’ll also discover how Whop’s fantastic travel communities offer you flexibility and control over planning your next trip.

Ready to dive in?

Booking Travel Online in 2024

The travel industry took a big hit in 2020/21 during the pandemic as the world went into lockdown. However, it has recovered remarkably in just a couple of years.

In 2023, the global online travel industry brought in $667.55bn of revenue, and is expected to reach a whopping $1.569tn by the end of the decade. Another eye-opening stat revealed in a recent TravelPerk survey is that flight demand has recovered to about 95% of the level it was prior to the pandemic. 

With the world once again open for tourism, there is an increased demand for inspirational travel content and trip-planning services.

What Does a Travel Agent Do?

Travel agents help people put together trips. They provide advice and find accommodation, flights and other services, like vehicle hire and tickets to attractions. 

In the “old days” (i.e. before the internet), trip planning usually involved calling up or visiting a brick-and-mortar travel agency or independent travel consultant.

travel agent website

The agent would search their databases to find the right vacation package based on the user’s needs and budget. Travelers could also collect physical brochures and pick the trip they wanted, booking it through the operator or via a travel agent.

Travel agents collect a commission of around 5% to 20% from partner agencies, hotels, and other providers when a traveler books their service. They might also charge clients a fee for their services.

While physical travel agencies and independent consultants still operate, the internet has brought a whole host of other options to find and book travel. As well as giving travel professionals access to more planning and booking tools, travelers can now take on the role of travel agent themselves.

So, do people still use travel agents?

In a word, yes. The same TravelPerk survey found that since the pandemic, 29% of respondents still book their trips through travel agents or operators. 

The travel agent sector has also evolved to meet the shifting trends. Physical agents, like Avant Travel, complement their in-person offering with an option for users to explore and book trips online:

avant travel

In addition, online travel agents (OTAs) offer a similar service to brick-and-mortar businesses.

Some of the more familiar OTAs include Expedia Group, Booking.com and Tripadvisor. These sites offer full trip planning services and, often, customer reviews of hotels, etc.

travel expedia

Users plug in their requirements and the OTA brings up a list of options. Travelers can book flights and accommodation separately or as a package. 

They can also add on things like car hire, transfers and tickets for local attractions to put together their ideal trip.

booking.com

The TravelPerk survey showed that 41% of participants preferred booking via an OTA over other methods. Among U.S. travelers aged under 35, the most common use of OTAs was to book hotel rooms.

Even sites that traditionally focused on a specific element of travel, such as Skyscanner, now offer related travel services to help users book an entire trip.

skyscanner

Travel agents vs tour operators

Are travel agents and operators the same? There is some overlap here in the fact they both help clients find and book trips.

The main difference is that operators sell their own trips and tours, while agents act as intermediaries, selling other providers’ services.

However, operators might act like travel agents in some cases. For example, if you book an escorted tour through an operator, they might also help with booking flights and offer suggestions for adding extra nights’ accommodation.

Specialty travel agents

As well as general travel agents and OTAs, there are those which focus on specific types of trips and travelers. 

These agents offer clients a bespoke service within their area of specialty and often attract a higher commission and fees. A few travel agent specialties include:

Business travel

business travel

Business-focused agents like TravelPerk and Egencia work with employers and firms to provide corporate travel solutions. Travel agents in this space charge companies a fee for their services.

Often, corporate travel agents offer a wider travel management service beyond just accommodation and transport. This might include things like:

  • expense management
  • geo-tracking (in high-risk locations)  
  • loyalty / rewards programs

As well as individual employees, corporate travel management firms and agents organize group travel for teams. 

Eco-tourism

sustainable tourism

Specialist agents have sprung up in the growing areas of sustainable travel and eco-tourism.

Overall, according to Statista, the “eco-tourism” sector is expected to grow from $172.4bn in 2022 to $374.2bn in 2028, reflecting people’s awareness of the environmental impact of travel.

Agents in this space help environmentally conscious travelers find trips that result in a lower carbon footprint or which reduce other environmental harm.

The focus is often on locations with green credentials and trips which include a social component. This might include volunteering or giving back to local communities.

american road trip

While many general travel agents and operators book road trip packages, there are those which specialize in this type of travel.

From advising on the best itineraries to booking accommodation on the route, travel agents can assist with getting the most from your journey. They may also offer organized tours.

Agents in this space arrange for things like one-way car or RV rental, as well as different types of transport, such as motorbikes.

Backpacking / round-the-world

round the world travel

Another growing area is longer stays, such as backpacking, gap years, or the ultimate in global travel: round-the-world (RTW) trips.

Specialist agents can provide a valuable service here when it comes to route planning. RTW trips in particular can be challenging to plan due to the different flights and overland travel between stops.

There is so much to think about when planning an RTW adventure, an expert agent can take away some of the stress and also make sure you see as much as possible.

Agents and operators in this space may also offer access to escorted tours, with travel, accommodation and the services of a tour leader.

Likewise, agents can arrange things like volunteering, work opportunities and homestay accommodation. They also offer support while you’re away.

luxury wanderlust travel

At the high-end of the market, dedicated travel agents offer expert advice on all aspects of luxury getaways. 

This is where using an agent can be worthwhile, as they tailor bespoke luxury experiences for selective clients on a higher budget.

If you want to plan that dream trip, luxury travel agents can find the most exclusive accommodation and experiences.

For example, Luxury Wanderlust Travel here on Whop offers all the tools you need for planning a luxurious trip. 

Luxury travel agents usually charge fees for their services but they work with clients who demand a high level of service and are willing to pay. 

Pros & Cons of Using a Travel Agent

There are advantages and disadvantages to booking your trip through an in-person travel agent, consultant or OTA. These include: 

Alternative Trip Planning Tools & Services

There are plenty of alternative trip planning options out there if you don’t want to use a travel agent.

Which is best for your needs will depend on things like your budget, type of trip, and the amount of time you have to spend on planning. 

It also depends on your own knowledge of the location. If you know a place well, putting a trip together will be easier.

Here are three alternative options for planning a trip:

1. The DIY option 

miami map

With this option, you do all the trip research, planning and booking yourself. 

If you know your destination, dates, and budget, you can head online and look for accommodation, travel and other services. 

OTAs are useful here, as you can compare flights, accommodation and other elements of the trip, then shop around to put together the right package for your needs. This offers the ultimate flexibility and it can be exciting to research the trip and book it yourself.

However, it’s also time consuming. The TravelPerk survey showed that, on average, people spend five hours researching online travel content before booking.

If you aren’t sure about elements of your trip or the location, you might also find it difficult to find what you want.

The DIY route may be okay for long weekends and other simple trips. However, it might be more challenging for, say, six months backpacking in Vietnam if you’re not a seasoned traveler. 

It’s also easier to overlook things like travel insurance, visa rules, and vaccinations. Plus, there are scammers out there, so be careful when booking and paying upfront for things like privately hosted accommodation and tours. 

2. Planning apps 

roadtrippers

The next option is to use a dedicated trip planning tool. You can increasingly find AI-driven apps and chatbots which offer advice on aspects of travel, from routes to things to do on vacation.

Examples include:

  • Vacay Chatbot
  • Roadtrippers

Like other sectors, the use of AI is spreading in the travel industry. So, even if you use a travel agent, you might find yourself “talking” to the firm’s chatbot.

One of the advantages of these tools is that you have 24/7 access. The downsides include the lack of personalization and potential privacy concerns.

3. Find a dedicated community

worldwide

A third choice is to tap into other people’s experiences and knowledge by connecting with a travel community, like WorldWide , which you can find right here on Whop.

The great thing about this option is that you get to connect with other people who know a particular destination. 

These platforms might share hacks to save you money while you’re traveling or highlight cool places to visit that are off the usual tourist routes.

While travel agents still offer a valuable service, particularly for specialist travel, they are not the only (or cheapest) way to book all types of trips.

The internet has opened up trip planning, so travelers can now benefit from access to a wide range of resources for getting the most from vacations and longer adventures. 

These resources include Whop’s travel communities !

whop travel communities

Plan Your Travels With Whop

If you want help planning any kind of trip, Whop is here to help. 

Our travel creators provide fantastic content and services to help save you money and to get more from your next adventure – whether a luxury weekend away or a year backpacking around the world.

Explore chat rooms, guides, dedicated communities, and all kinds of other ways to take control of your travels.

Find everything from tips on scoring discounted flights and tickets to opportunities to connect with fellow globetrotters.

whop travel community

And if you dream of turning your love of travel into a business – Whop is also your one-stop-shop for building and growing your audience. 

Explore the Whop marketplace and find your inspiration.

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June 30, 2020

4 minute read

Travel Agent vs. Travel Advisor

Travel agent handing tickets to excited travelers

The travel industry is constantly evolving, with new trends, exclusive deals, and must-visit destinations emerging every season.

So, too, is the work of travel professionals ever-changing. Shifts in demand and expectations, as well as the growth of new technologies have added to their long list of duties and reshaped their traditional roles.

In 2019, InteleTravel followed the lead of the recently rebranded trade association American Society of Travel Advisors (ASTA) in dropping the term ‘travel agent,’ and adopting ‘travel advisor,’ to more accurately represent what we do and how we contribute to your travel experience.

Advisors are so much more than salespeople, and if you’re not familiar with the profession, now’s a good time to get acquainted.

Why the Change?

‘Travel agent’ is an outdated term that falls short of defining our current job responsibilities. In fact, the ASTA’s rebranding was the organization’s first in nearly 75 years.

That’s an eternity in the travel industry. Consider this: Commercial flights emerged in popularity in the 1950s; cruise lines Royal Caribbean and Carnival were founded in 1968 and 1972, respectively; and Walt Disney World opened in 1971.

Add in the long list of popular destinations that have welcomed tourists en masse after decades of geographic or cultural isolation—such as Iceland , Egypt , and Thailand —and you begin to understand that travel today is not what it was in the 1940s. The same is true of ‘travel agents.’

For a better understanding of what these titles represent and their association to the public, let's examine the differences between the old term and the new.

Travel Agents

Travel agencies date back to 1841, when businessman Thomas Cook opened operations by offering 'holiday’ train excursions to the British countryside. Advancements in transportation expanded vacation possibilities—a trend continued to this day.

Since the mid-20th century, travel agents have mainly served as booking agents for airlines and hotels.

Think back to family trips of your youth: There’s a decent chance a travel agent was involved at some point, especially if you were embarking on a cruise or to an international destination. Your travel agent likely handled flights, potential upgrades, and packaged amenities.

This obviously changed with online travel sites. Not only could tourists conduct their own research, but also book their own trips, with little effort involved.

Still, agents remained relevant for specialty trips—such as group travel and luxury vacations—and securing exclusive deals. The original ‘travel agent’ moniker is still often used today, even after the ASTA officially made its switch.

Travel Advisors

Despite the familiarity of ‘travel agent,’ you should understand why the new name was adopted.

‘Travel advisor’ re-emphasizes the growing importance of the profession to the industry: They provide human connection in a world where everything is increasingly automated and online. They represent new and improved versions of travel agents. They don't just work to book flights, as their predecessors once did; they advise clients on aspects of their trip they may not be so familiar with, such as popular tours and other activities, exclusive culinary or cultural experiences, local languages and etiquette, and even lend personal touches by learning more about you than simply where you want to go.

Travel advisors continue their education, earn certifications, attend webinars, and conduct a significant amount of research to remain up to date on destinations, amenities, special deals, and other offerings to help plan and achieve the ultimate travel experience.

Travel advisors are also specialists with deep knowledge and extensive experience in niches such as cruises, escorted land tours, bachelorette parties, and multigenerational family vacations, just to name a few.

The bottom line: Advisors are so much more than call centers that take credit card numbers and book flights.

With so many variables at play when it comes to traveling, it’s best to rely on the real professionals. When you have questions, your advisor will have the answers to help build your dream vacations.

Work With InteleTravel to Plan an Unforgettable Vacation

While working with an advisor will always improve your vacation , finding the right advisor can make all the difference.

InteleTravel Advisors specialize in a wide variety of preferred travel styles and destinations , and tailor their services to achieve exactly what you’re looking for.

Our advisors work with you to familiarize themselves with your expectations and requirements, conduct research on your preferred destinations, arrange a custom itinerary, book the various parts of your trip, and leverage industry connections to secure deals and upgrades to enhance your experience.

They also provide support before, during, and after your travels to ensure your trip is seamless, hassle-free, and truly memorable from start to finish.

The best part: While some advisors charge a fee , InteleTravel Advisors never charge travelers for their services , instead passing the cost along to our supplier partners— so you get access to an experienced and dedicated travel professional, at no additional cost!

So what are you waiting for? Contact InteleTravel today to get started!

Where would you like to travel, select your destination, and we'll pair you with an inteletravel advisor based on your travel needs., north america, south america, asia & south pacific, never miss an update.

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independent travel agent vs travel agent

How to Become a Travel Agent and Work From Home

Do you love to travel? Are you a master at finding great travel deals?

Becoming a virtual travel agent might be your ideal work at home career path!

Working as a travel agent might seem a little outdated in today's world of Kayak and Airbnb, but in reality, many people still prefer to work with travel agents.

Experienced travel planners help travelers save money, time, and travel-related headaches.

Home-based travel agents generally work for a host agency (a company bonded and accredited by the Airlines Reporting Corporation or the International Airlines Travel Agents Network) as independent contractors.

As a travel agent, you'll earn a commission on the travel arrangements (flights, hotels, rental cars, travel excursions , and more) you book, and you'll often have access to special deals and travel discounts. You can choose to work in a particular niche, such as cruises or business travel, or work with clients looking into a specific type of travel (adventure, Disney vacations, eco-friendly, budget, or luxury travel).

One of the great things about becoming a work at home travel agent is that it's a relatively easy startup business idea, and the costs are low. With a basic home office (including an internet connection, a phone, computer, printer, and website), you can get started with a host agency.

So if you love to travel or if you love to help other people fulfill their vacation dreams, you may want to start a home-based travel agent business!

What Skills Do You Need to Be a Travel Agent?

The basic skills you'll need as a travel agent include attention to detail, excellent research and communication skills, high-level organizational skills, and a knowledge of geography and travel destinations. You'll also need to be tech-savvy and have a solid understanding of programs like Microsoft Office and Google Workspace. 

If you're working as an independent contractor, the host company will usually train you; some host agencies charge a fee, while others do not. While there are travel agent certificate programs that you can take, you may be able to break into a travel role if you have customer service, hospitality, marketing, or sales experience under your belt.

Getting Started as a Work at Home Travel Agent

According to Host Agency Reviews, travel agents with three years of experience make an average of $46,400 per year . However, there are some travel agents making six figures per year. It all depends on your experience, the number of clients you retain, hours worked, and commission and support from your host agency.

Agents who work in specific markets or on particular vacation types (like destination weddings or luxury travel) can become very familiar with their market and, thus, enjoy even greater success. Working in particular markets, like weddings or corporate travel, can also make a big difference regarding salary.

Remote Travel Agent and Consultant Jobs

If starting your own business seems intimidating, many companies within the travel and hospitality industry hire at-home travel consultants, reservationists, and planners for full-time and part-time positions. Best of all, many of these positions come with travel perks!

To start, you may want to explore:

  • American Express
  • Kemp Travel Group
  • Vail Resorts
  • Working Solutions
  • World Travel Holdings

Exploring Host Agencies

Finding a good host agency is key to getting started as an at-home travel agent. If you're just starting, you'll want to familiarize yourself with host agency options to get a feel for what each can offer.

  • American Society of Travel Advisors
  • Cruise Planners
  • Disney Vacation Planner
  • Dream Vacations Advisors
  • Dugan's Travel

How to Select a Great Host Agency

When it comes to what they offer their consultants, travel agencies vary significantly. There are many factors to consider besides who offers the best commission.

For example, do you prefer a large agency or a small agency? Locally-based hosting can be easier for new agents who might need extensive support and training. On the other hand, national agencies may offer more flexibility and growth.

Carefully weigh your agency options and perform background research. Sites like Host Agency Reviews and Find a Host Travel Agency can help. They offer tips and ratings for finding the best travel agency that fits your needs.

Perks of Becoming a Travel Agent

Aside from being a fun business opportunity, being a travel agent offers some amazing perks .

If you enjoy travel, you might enjoy taking "FAM trips" or "familiarization trips" to various locales. Cruise lines, hotels, and tour guides know the best way for you to sell their services is for you to try them firsthand. So they offer perks, including complementary and deeply discounted fares, as well as opportunities to use their services and explore all your amazing options.

You can also save big on your own travel with great discounts! You'll score awesome deals before anyone else even hears about them. As a travel agent, you'll have access to discounts because, of course, the more you travel, the more business experience you rack up.

The best part? You can deduct those travel expenses from your taxes as part of your business! You can also deduct things like advertising and expenses related to your clients. This amounts to big tax savings for you!

Other Ways to Make Money in the Travel Industry

If you love the idea of working and traveling, but you're unsure about becoming a travel agent or consultant, there are many other options available.

Traveling to another country as an Au Pair is a great option if you enjoy working with children. When you work as an Au Pair, you'll live with a family, helping them with household chores and childcare. In return, you'll get free room and board and a small stipend that you can use on your days off. Being an Au Pair allows you to experience life in another country for an extended period of time. Becoming an Au Pair does come with some fees you'll need to pay, such as your flights, travel visa, and insurance.

Customer Service Representative

Customer service is an excellent way to break into the travel industry and work from home! Many companies provide full training for these roles as well as a host of benefits. You can work for airlines, hotels, cruise lines, travel booking sites, and other travel-related sites and industries. For these work from home positions, you'll generally need your own device (laptop or computer) and a high-speed internet connection. Check out this article for a list of hospitality companies that hire remote customer service reps.

ESL Teacher

You've probably heard of being an online ESL tutor , but did you know you can travel to another country to teach English as a second language? Most countries require ESL teachers to have a bachelor's degree and a TEFL (Teaching English as a Foreign Language) certificate. Like being an Au Pair, there will be fees for your flights, travel visa, and insurance. Depending on which host company you use and which country to travel to, your housing may be free or purchased at a reduced cost. How much you can earn will vary as well. For more information on traveling and making money as an ESL tutor, check out the resources below.

  • EF (Education First)
  • International TEFL Academy

Local Coordinator

If you enjoy working with high school and college students, consider becoming a local coordinator . In these independent contracting roles, you'll work with educational organizations and programs to place and mentor students interested in foreign exchange programs. These part-time positions are a flexible and easy way to make extra money from home. Some programs also offer incentive trips and perks for their local coordinators.

Social Media Marketer Specializing in Travel

Do you love to travel and you're looking for ways to earn money from home, there are plenty of opportunities to take your travel beyond Instagram snaps and shares on Facebook… but if you're really great at social media, you could also become a social media manager in the travel industry! Many of these positions allow you to work from home for a travel-based company, sharing posts and connecting with their customers.

If you prefer to create your own schedule and be your own boss, become a local tour guide! With this idea, you'll need to be in the know about the food, culture, and history of the area you're helping tourists explore. With apps like  Showaround  and  Viator , you can create your tour, book customers, and make money from your travel expertise. You can also look at local tour operators and see if they have any openings for tour guides. Explore this article for more tips on making money as a tour guide .

Travel Writer

Magazines, guidebooks, and websites are often looking for freelance travel writers to contribute their experiences and give readers recommendations. If you have writing and communication skills and you travel often, this might be an excellent option for you.

The income for travel writers varies greatly, but many writers make great money by documenting and sharing their travels. Travel writers, according to ZipRecruiter , earn an average of $24 per hour. I think these numbers sound high, but I wasn't able to find any other stats for how much travel writers really earn.

Travel Blogger

If you prefer to write and document your own travels, start a travel blog ! With blogging, you can make money with affiliate marketing, ad networks, sponsorships, product sales, and more! The great thing about blogging is it's affordable and easy to set up, and there are many free ways to promote your content through social media. My friend, Julie Bonner, has a travel blog where she documents her family's RV travels. In one year, she was able to generate $5,000 a month from her blog, all while traveling the United States and Canada.

Travel Influencer

Have you been documenting your travels on social media? Then make money while traveling the world as a social media travel influencer. Whether your specialty is Instagram , Pinterest, TikTok , or YouTube , you can earn good money through paid sponsorships, advertising, and affiliate marketing. Besides building an engaged audience of followers, you'll need to become skilled at taking photos and videos, editing, and writing captions. How much you can earn as a travel influencer will depend on how many followers you have, your reach, your engagement, and which platforms you're using. According to this article in Vogue , a travel influencer with 1-4 million followers can earn $31,000 per post!

Travel Nurse

If you're a registered nurse , you can sign up to become a travel nurse. These nurses travel to areas where there are nursing shortages in work in a wide variety of settings. Nurses typically work in one location for 13-16 weeks, then move on to another location. Not only is travel nursing a great way to see the country, but it's also lucrative. The average travel nurse can earn $59.66 per hour plus housing stipends. If you're interested in travel nursing, check out these sites for assignments.

If you have a passion for travel, there are many ways you can earn money working in the travel industry. From becoming a work at home travel agent to finding ways to document and share your own travel experiences—there's an opportunity for every traveler out there. Explore your options and pack your suitcase! Check out this post if you're looking for ways to make money while you travel the world!

Holly Reisem Hanna is the Founder and Publisher of the award-winning career website  The Work at Home Woman.

Do you love to travel? Do you like to help other people fulfill their vacation dreams? Then you may want to start a work-at-home travel agent business! Here's what you need to know to get started.

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Rossen reports: you vs. travel agents; who will get the better deal.

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independent travel agent vs travel agent

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Deals, scams, your money, unemployment— Jeff’s newsletter cuts through the noise.

Travel agents are making a comeback, with more young people prioritizing travel.

They can save you time and stress when planning a vacation but can travel agents save you money?

Rossen Reports decided to find out, working with Shelby Frenette, the owner of South Florida host travel agency TravelFun.Biz, to see how much money can be saved when booking with a travel agent instead of booking directly.

Watch the video above to see Jeff compare prices on flights, cruises, and hotels.

Here are some things to consider when working with a travel agent:

Every travel agent is different. Some only earn a commission off the trips they book. Others may charge service fees, either in the form of a flat rate, percentage, or hourly rate. Make sure to do your research and ask about any potential fees upfront so you know what works for your budget.

Convenience

Travel agents offer you personalized service and are particularly valuable when any challenges arrive. If you experience flight delays or cancelations, a travel agent can work on your behalf, so you aren’t the one jumping through hoops to adjust your plans.

Certifications

Check if any industry groups have certified the travel agency you are working with. The American Society of Travel Advisors (ASTA) for example has its own code of ethics and offers training and resources to its members. If you see the ASTA logo on the travel agency’s website, this is a promising sign.

Have a question for Jeff Rossen? He’s answering your consumer questions every Friday in the new segment "Rossen Responds." Email your questions to him at [email protected] .

Want bonus content and exclusive deals? Make sure to sign up for our free newsletter at RossenReports.com .

Rossen Reports: How to claim $2,500 from Cash App settlement

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independent travel agent vs travel agent

Advantages of Using Travel Insurance Agents in 2024

with our partner, Faye

independent travel agent vs travel agent

Tori Addison is an editor who has worked in the digital marketing industry for over five years. Her experience includes communications and marketing work in the nonprofit, governmental and academic sectors. A journalist by trade, she started her career covering politics and news in New York’s Hudson Valley. Her work included coverage of local and state budgets, federal financial regulations and health care legislation.

Travel insurance is an important part of vacation preparation, but many people leave it to the last minute. Whether you’re unsure about the kind of coverage you need for your trip or need to find specific coverage for certain activities, sifting through offers from travel insurance companies can be a confusing and time-consuming process.

When you buy travel insurance, you’re covered for a range of situations that can alter your vacation to the point of you losing money on deposits and prepaid packages. It covers situations from trip cancellation to baggage loss. The last thing you want is to end up with a policy that doesn’t give you the coverage you expect, which is where travel insurance agents earn their money.

Travel insurance agents are a special type of travel agent, one that recommends specific travel insurance policies and helps travel clients organize personalized policies to suit their vacation plans. In this article, we explain the major advantages of travel insurance agents to help you decide whether to use one to purchase travel insurance.

It may seem counterintuitive, but as a traveler, you typically don’t pay your travel agent. Instead, agents earn their money from commission on trips they sell, and that includes travel insurance packages.

Why Trust MarketWatch Guides

Our editorial team follows a comprehensive methodology for rating and reviewing travel insurance companies. Advertisers have no effect on our rankings.

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Expert Advice and Guidance

One of the primary advantages of travel insurance agents is their specialized knowledge of a range of travel insurance coverage options. They possess meaningful experience working in all aspects of the travel industry and know the fine points of travel insurance. They’re an ideal resource for questions about the kind of policy you need.

Some travel insurance policies are tricky to understand. They have exclusions, add-ons and specific reasons why you can make a claim. A travel insurance agent can tell you about past and current clients and their experiences with filed claims from the various insurance companies they deal with.

They can tell you which insurers are easy to deal with — and which are not. Often these agents have experience selling insurance from several companies. In addition, agents have experience with industry trends related to insurance in the post-COVID-19 area. Almost all travel Insurance companies made changes to policies in the wake of the pandemic. That’s the kind of information that can put you at ease with an insurer and a policy.

Personalized Service

When you organize travel insurance for yourself, you usually end up with a standard trip protection policy. One more benefit of working with a travel insurance agent is that you’ll receive a personalized service that often means more comprehensive travel insurance.

A travel insurance agent will listen to your travel needs and take the time to understand what your vacation will involve and what coverage you need. If a family member or anyone in your travel party has medical conditions, agents can advise you on the appropriate coverage for any medical costs that might come about because of pre-existing conditions that need medical attention while abroad .

By taking the guesswork out of travel insurance and providing a personal service, a travel insurance agent ensures you get exactly the coverage you need.

Time and Effort Savings

Most of us are used to shopping for car insurance, homeowners insurance and renters insurance. Travel insurance is a lesser-shopped insurance, which makes having to pick the best trip insurance on your own daunting and sometimes frustrating. A significant advantage of travel insurance agents helping with your travel arrangements is that they can save you a lot of time and effort and make the lead-up to your vacation more relaxing.

A travel insurance agent will handle policy research, do the comparison shopping and prepare the paperwork. This is especially useful for travelers pressed for time before their trip or who need help sorting specific assistance services.

Claims Assistance and Support

The final advantage, and perhaps the most important benefit, of using travel insurance agents is that they can help you during the claims process. If you experience a trip interruption, flight cancellations, lost luggage, travel delay or even something as serious as a natural disaster or accidental death , you’ll get agent support as you submit a claim and have access to an expert who can advise on the process.

Whether you’re trying to claim reimbursement medical expenses, a percentage of your trip cost or claim some of your travel insurance benefits, a travel insurance agent can act as an advocate while you’re making a claim and help to navigate potential challenges. They’ll have a lot of experience making claims, which can be incredibly valuable when the process is long and complicated.

The Bottom Line: Should You Use a Travel Insurance Agent?

Finding and purchasing travel insurance is a key part of preparing for a vacation, and using a travel insurance agent is one of the best ways to ensure that you end up with a policy that will offer travel assistance and medical coverage if something goes wrong while you travel. You might end up saving some money if you do the work and find a provider yourself, but a travel insurance agent can make this search process faster and more straightforward, offering expert insight and advice on how to get the best possible coverage.

You should use a travel insurance agent if you’re new to purchasing travel insurance, you need a particular type of travel medical insurance , or you’re pressed for time and want to find the best insurance deal without having to do all the research yourself. Not only will you benefit from using an insurance agent to choose the best policy, but they can also offer valuable advice and support if you need to make a claim, helping to ensure you receive the reimbursement you’re owed.

Frequently Asked Questions About Using Travel Insurance Agents

Why should i use a travel insurance agent instead of buying online.

Using a travel insurance agent is a better option than buying travel protection online because you get a much more personalized service if you need to make a claim. If something goes wrong with your trip, you have a professional helping you fight to get your insurance claim. Often agents provide email addresses and phone numbers of insurance company representatives to help push your claim through. It will save you time sitting on hold on the phone or waiting for an email reply.

How do travel insurance agents get compensated?

Travel insurance agents get paid by commission. This means they get a portion of the profits of every sale that they make. When an agent gets a customer to purchase insurance, they’ll get a percentage of the travel insurance cost as payment from the provider that the customer chose.

Can travel insurance agents help with last-minute travel plans?

Typical travel agents are useful when you’re looking for insurance for last-minute travel plans. They can make the process of finding and buying insurance faster and less stressful. Insurance agents, specifically, may have more experience securing a specific travel insurance plan to give you more peace of mind, whether it’s trip health insurance, airfare protection or emergency medical evacuation coverage.

Charlotte Armitage is a copywriter and content manager writing for brands primarily in the travel and recruitment industries. Writing is a major hobby as well as an occupation, but she also spends her time reading, dancing and bouldering.

Tori Addison is an editor with over five years of experience in the digital marketing industry. Her includes communications and marketing work in the nonprofit, governmental and academic sectors. A journalist by trade, she started her career covering politics and news in New York’s Hudson Valley. Her work included coverage of local and state budgets, federal financial regulations and health care legislation.

If you have feedback or questions about this article, please email the MarketWatch Guides team at editors@marketwatchguides. com .

MarketWatch Guides may receive compensation from companies that appear on this page.
The compensation may impact how, where and in what order products appear, but it does not influence the recommendations the editorial team provides. Not all companies, products, or offers were reviewed.

WorldVIA Travel Quest Network

The Truth About Becoming an Independent Travel Agent

It’s scary taking the first leap into the depth of self-employment without any clue on where to go from there. The good news is, you’re off to a solid start.

You did the hard part: you decided to embark on a new career path. Now, dig up that list of requirements for your “ideal job,” and it might read a little something like this:

Flexible schedule

Long-term career

Helps people

Comfortable

No cubicle!

Supportive network

Awesome travel benefits

This sounded crazy when you started writing it, but now, you realize this is actually achievable. These traits are basically a mirror image of the benefits you’d have in a career as an independent travel agent. So how do you turn this dream into a reality? It’s a challenge trying to sift through all the advice out there to find clear instructions on how to become an independent travel agent. That’s why we’ve filtered through the resources to provide you with the truth, challenges and all, so that you can take your next steps.

What is an Independent Travel Agent?

The perks of being your own boss are quick to entice, but before you start ordering your business cards, it’s important to understand the basics. We’ll start with one of the most important questions: What is an independent travel agent? If you break down the job title word-for-word, you can easily get a sense of what your role as an independent travel agent will be. “Independent” refers to being self-employed. You are your own boss, akin to a contracted worker, and therefore are not technically an employee of any other agency. Obviously, you work in the field of travel, creating customized itineraries for trips by offering the best recommendations for every aspect along the way. Travel agents can narrow the scope of this definition by specializing in a niche, like honeymoons, luxury, family, adventure, European, or multigenerational vacations. As an agent, you are a trusted resource from which clients learn about travel and travel services. It is your responsibility to build relationships with suppliers around the world so that you can offer their services. Of course, a love of travel is a necessary passion to become an independent travel agent, but it will not be your defining feature. More than anything, an independent travel agent is a salesperson. You will be working off of commission after all. However, because travel is an intimate and expensive endeavor, your purpose will not be to get your clients to book as quickly as possible. Instead, you have to provide them with all of the tools at your disposal to plan the best trip possible.

Are You Ready to Become an Independent Travel Agent?

One of the great things about becoming an independent travel agent is that it can be done from anywhere. That being said, it takes more than giving yourself the title to succeed. As an independent travel agent, your clients rely on your experience and advisement. Don’t worry, there is no need to start counting all of the stamps in your passport. While it is helpful to be well-traveled, it is more important that your travel knowledge is driven by your passion for it. You are the expert, and you must convey your expertise through confidence in what you are selling. Beginning with prior sales experience and an entrepreneurial spirit will get you far. Whether you served in a restaurant or worked in a retail store, those customer service experiences will all work toward your success. If you don’t know where to start, try offering up your travel agent skills to the people you are already connected with. Become the one creating detailed itineraries. Learn to anticipate people’s needs. This experience will help build your rapport with future clients.

3 Major Benefits of Becoming an Independent Travel Agent

One word: Independence. It is something everyone craves in their career, but few are able to experience it completely while working as an employee. As a contracted worker you have complete control over when, where, and how you conduct business. Whether you work from home or decide to rent a private office space, it is completely up to you. You make the rules. The freedom of being your own boss may have drawn you to learn how to become an independent travel agent. But it is not the only perk of this profession. Here are a few more benefits that you can take advantage of:

Steady income: According to Statista, revenue from travel agencies is expected to reach over $17 billion by 2020. There is a large earning potential for independent travel agents since your income is comprised of commission, service fees, and consultation fees. Also, as an at-home agent, you are eligible for tax deductions.

Travel perks: Also known as FAM trips. These “familiarization” trips are provided at reduced rates by suppliers. The purpose is to use the trip as a learning tool to understand the supplier’s services and products. In addition, FAM trips will give you firsthand knowledge to pass down to your potential clients and a chance to learn the tricks of the trade.

Travel discounts: Travel agents also enjoy a wealth of discounts from hotel stays to renting a car. One way to start generating discounts is to legitimize yourself with an IATA card.

Among the tangible benefits, becoming an independent travel agent is also a fulfilling career choice. People are choosing you to plan one of the best experiences of their lives, and that is rewarding.

The True Challenges of Becoming an Independent Travel Agent

Be forewarned, though the benefits heavily tip the scale in one direction, there are challenges to becoming an independent travel agent just like any other profession. One of the main hurdles is the investment of time and money you must make when starting out. There are start-up costs, host agency fees, and other upgrades you may need to consider. As a contractor, you do not receive traditional employee benefits. The payment structure for independent travel agents may take time to get used to as well. It is commissioned-based, and often, those commissions are not paid to you until after your client returns from their trip. It takes time to build your business. Becoming an independent travel agent is a long-term endeavor, and if you are willing to put in the time, it can be your career for life.

What Becoming an Independent Travel Agent is All About

Independence does not mean that you are alone. One of the common misconceptions about this career choice is that you will have no support. However, the role of an independent travel agent is defined by their relationships. Relationships with your clients, suppliers, and most importantly your host agency, are all essential components of your success.

Client Relationship

You can think of your role as an independent travel agent more like a consultant. Your clients, both new and returning, will rely on the recommendations you give them when planning their soon-to-be cherished experiences. This relationship requires a large amount of trust, understanding, and openness. On your part, it is also about listening and reading people to provide them with experiences they will love. Fostering these relationships is what will secure your business.

Supplier Relationship

The largest portion of your income will derive from booking with suppliers. Remember the FAM trips you took advantage of? More than anything, those trips are learning experiences. Suppliers and independent agents work together to compile the perfect trip for each client. As an independent travel agent, it is up to you to understand what type of vacation packages you are offering so you can advise based on true experience. Agent-supplier relationships are beneficial to everyone. You will have first-hand knowledge to pass down to each client so that together, you can plan the best experience possible. Plus, the more clients you send, the more both you and the supplier financially benefit.

Host Agency Relationship

In your quest to become an independent travel agent, finding the right host agency is like finding the North Star. The right agency will work with you, guiding you through the challenges, and creating a clear path for success. Host agencies are a key partner to help you become a successful independent travel agent. They help legitimize you as an agent, especially early on, and provide access to resources and their established network. Host agencies can also provide marketing and promotional materials, training, recording keeping, and support along the way.

How to Build the Perfect Travel Agent/Host Agency Relationship

Now that you know the truth about becoming an independent travel agent, it’s time to take the first step: finding the right host agency. While the importance of a fair commission should not be downplayed, it is vital to factor in other characteristics of your potential host agency that are just as important. Not all host agencies are created equal. They vary greatly in their size, benefits, and dedication to their agents. When researching the best agency for you, it is important to ask yourself:

What size agency do I want to work with?

Do they offer training?

Are there marketing opportunities?

What is the agent/agency relationship like?

Everyone has different goals. That’s why when you’re starting out as an independent travel agent, your goals should align with the agency you choose. When Travel Quest Network began hosting agents in 1998, they made sure that working closely with their agents to reach a common goal was the focus of their business. Today, they continue to fulfill that goal by serving over 1,200 agents in the US. Travel Quest Network offers training, technology resources, marketing, and flexible pricing plans that range from 70-100% commission in the agent’s pocket.

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Ukraine war latest: Extra security at 'extremely exposed' nuclear plant - as Moscow takes action against US newspapers

Russian officials are stepping up security measures at a nuclear plant in Kursk, where Ukrainian forces have seized land. Meanwhile, Moscow has banned entry to more than 20 US journalists.

Thursday 29 August 2024 06:47, UK

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  • Monday's attacks on Ukraine cost Russia almost $1.3bn, says UK
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  • Extra security at 'extremely exposed' Russian nuclear plant
  • Moscow takes action against US newspapers
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  • Your questions answered: Can Ukraine advance further inside Russia?
  • Reporting by Mark Wyatt

Russia's huge air attacks across Ukraine on Monday cost Moscow almost $1.3bn, a UK representative to the UN says.

In a statement to the UN Security Council, James Kariuki condemned the "continued barbarity" of Russia's actions in Ukraine.

Moscow launched one of its biggest air attacks on Ukraine of the war so far on Monday.

Drones and missiles were fired into more than half of the country's regions, killing at least seven people and damaging power facilities, according to Volodymyr Zelenskyy.

Speaking at the UN Security Council meeting, Mr Kariuki said the attacks represented "continued evidence" that Russia is intentionally targeting civilian energy infrastructure.

He also said the cost of the "cowardly" attacks from the Kremlin cost them almost $1.3bn (£1.14bn). The figures come from a report from Forbes Ukraine and Ekonmichna Pravda.

"The consequence of Putin’s miscalculation for the Russian people is increasingly evident," added Mr Kariuki.

Authorities in Kyiv says debris from intercepted Russian drones injured three people and caused damage to buildings overnight.

It was the third attack on the Ukrainian capital in four days.

Kyiv's air defences downed more than 10 Russian drones, according to the city's military chief Serhiy Popko.

Kyiv's mayor Vitali Klitschko reported that apartments in the Holosiivskyi were damaged by falling debris.

One person was hurt when a downed drone fell on a road and destroyed a car, he added.

Welcome back to our coverage of the war in Ukraine.

Yesterday, a Russian missile struck Volodymyr Zelenskyy's home town of Kryvyi Rih as Ukraine was observing an official day of mourning for an attack that killed four people the day before.

Meanwhile, authorities in the Kursk region said additional security measures will be introduced at the nuclear plant in the area.

The statement came ater Russian troops claimed they had defused an unexploded US-supplied missile that was shot down and found near the Kursk nuclear facility.

Here are the other key lines from the last 24 hours: 

  • Russia banned entry to 92 US citizens, including journalists, lawyers and the heads of what it claims are key military and industrial firms upholding "Washington's Russophobic stance";
  • The deputy director of the CIA, David Cohen, said it will be difficult for Russia to regain the territory it has lost to Ukraine in the Kursk region;
  • Moscow dismissed Volodymyr Zelenskyy's suggestion that Kyiv will submit a plan to Washington on how to end the war;
  • Russia reopened two airports serving the cities of Kazan and Nizhnekamsk after briefly suspending flights.

We'll be back with more updates and analysis tomorrow, but before we go, here's a recap of the key developments that took place today:

  • A Russian missile struck Volodymyr Zelenskyy's home town of Kryvyi Rih;
  • Ukrainian drones set oil tanks on fire at a depot in Russia's Rostov region and a depot in Russia's western region of Kirov, according to reports;
  • Russia said it wanted the International Atomic Energy Agency (IAEA) to take a "more objective and clearer" stance on nuclear energy after its chief visited Kursk's nuclear power plant;
  • Russian troops claimed to have defused an unexploded US-supplied missile that they said was shot down and found near the Kursk nuclear facility;
  • Sir Keir Starmer and Olaf Scholz said the UK and Germany's support for Ukraine remained "unyielding";
  • Additional security measures will be introduced at Kursk's nuclear plant from tomorrow, authorities in the region said.

Pavel Durov, the chief executive of Telegram, has been charged with allegedly allowing criminal activity on the messaging app.

French judges have barred Mr Durov from leaving France pending further investigation, but he has avoided being held in custody with a €5m bail.

The billionaire was arrested in France on Saturday after his private jet landed at Le Bourget airport outside Paris.

The Russian-born entrepreneur - who became a French citizen in 2021 - is accused of operating a platform which is being used for child sexual abuse material and by organised crime gangs, for drug trafficking and fraud.

Telegram has insisted it abides by EU laws and its moderation is "within industry standards and constantly improving".

Its statement added: "It is absurd to claim that a platform or its owner is responsible for abuse of that platform."

Mr Durov's arrest in France, and four days of questioning, has caused outrage in Russia.

Paper planes - representing Telegram's logo - haver been placed in Moscow in support of the billionaire.

Some government officials claim his detention was politically motivated and proof of the West's double standard on freedom of speech.

Kremlin spokesman Dmitry Peskov told reporters on a conference call that Russia was ready to provide Durov with all necessary assistance given his Russian citizenship, but that his French citizenship complicated the situation. 

We have been reporting today on Russia's advances in the direction of the key mining city of Pokrovsk, which sits in eastern Ukraine's Donetsk region.

Moscow sees taking control of the city as an important stepping stone to annexing the entire Donbas region.

And Volodymyr Zelenskyy has warned the situation near Pokrovsk is "difficult".

Now, security expert Maria Avdeeva has shared footage from inside Pokrovsk and said the city is "tense" and "preparing for the looming Russian offensive".

NATO members have reaffirmed their commitment to further strengthen Ukraine's defences at a meeting of the NATO-Ukraine Council today.

"Ukraine continues to intercept Russian missiles on a daily basis, saving countless lives. But Ukraine's ability to maintain their defences requires increased supply and more support," NATO Secretary General Jens Stoltenberg said in a statement.

"In the wake of the latest Russian assault, allies today reaffirmed they are stepping up their military aid to Ukraine.

"We must continue to provide Ukraine with the equipment and munitions it needs to defend itself against Russia's invasion. This is vital for Ukraine's ability to stay in the fight."

The fear of escalation by Western allies is the "biggest problem" faced by Kyiv as it battles Russia, Ukraine's foreign minister Dmytro Kuleba has said.

"Ever since the beginning of the large-scale invasion, the biggest problem Ukraine has been facing is the domination of the concept of escalation in the decision-making processes among our partners," Mr Kuleba said.

The Ukrainian minister made the comment during a conversation with Polish foreign minister Radoslaw Sikorski.

He also said: "The war is always about a lot of hardware: money, weapons, resources but the real problems are always here, in the heads.

"Most of our partners are afraid of discussing the future of Russia. This is something that is very upsetting because if we do not speak about the future of the source of threat, then we cannot build strategy."

Ukraine has relied heavily on the West to supply it with weapons and hardware and financial assistance to hold out against Russia.

But Kyiv is pushing the West to give it the long-range weapons - and the authorisation - to strike targets deep inside Russian territory. It also wants help shooting down incoming missiles.

The United Nations Security Council are meeting to discuss the latest situation in Ukraine.

It comes after a Russian missile struck Volodymyr Zelenskyy's home town of Kryvyi Rih today.

You can watch the meeting in the stream above.

Volodymyr Zelenskyy has said that a Russian airstrike earlier in the day on the eastern town of Kupyansk had resulted in some deaths, without providing a number.

The Ukrainian leader has also said in his nightly address that the West should lift restrictions on long-range airstrikes by Ukraine because it would help end the war.

"There was a strike with a guided aerial bomb on Kupyansk - right in the city centre, people were under the rubble. Unfortunately, there are fatalities," Mr Zelenskyy said.

Kupyansk, which is located 22 miles from the border with Russia, was hit in the afternoon, local officials said. 

The strike injured 14 people and damaged the building of the city hall, the regional prosecutor's office wrote earlier on the Telegram messaging app.

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