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Breda University of Applied Sciences

Bachelor in Tourism Management

Breda, Netherlands

APPLICATION DEADLINE

01 May 2024

EARLIEST START DATE

02 Sep 2024

TUITION FEES

EUR 2,530 *

STUDY FORMAT

* the institutional fee for bachelor's programmes is €12,500

Tourism is fantastic!

Can you provide people with an awesome travel experience and at the same time be considerate of the natural environment and the local population? Would you like to dive into the adventurous world of tourism, recreation, and hospitality? Welcome aboard the professional bachelor’s program in Tourism Management in Breda!

Our travel behavior - as well as the way we organize our holidays - is changing. How is the tourism sector responding to these changes? How can you reconcile environmental interests with local business interests? What can you do with technology and how do you create an optimal customer experience? You will learn all about this in our vibrant international community!

Learning Community

During your studies, you will work together with industry professionals in an international learning environment. In this ‘learning community’, learning takes place in an active and social process of collaborative learning, in which students, lecturers, and industry professionals are the driving force. You will work on real assignments for real companies. What’s more, you will learn how things work in practice through company visits, excursions, work placements, and a field trip.

Discovery day

Please visit link for more information

The world is changing rapidly and as a professional in the tourism and recreation industry, you must be able to apply new technologies in your (commercial) activities in a socially responsible and sustainable manner. With a proactive and inquisitive attitude, you will learn to apply broad-minded and innovative thinking.

Year 1 is made up of 12 modules spread over six six-week blocks. You will also be taught English and one other modern foreign language. You can choose from French, German or Spanish. Your choice depends on your entry level and whether there are enough applicants to offer that language course.

The modules focus on the travel industry, the recreation sector, and tourism destinations, covering topics such as sustainability, online marketing, financial management, and consumer behavior.

In year 2 you will further explore the tourism industry. You will have extensive exposure to the international travel and airline industry, and the leisure and hospitality world, and you will deal with all the challenges faced by destinations near and far.

The year consists of six blocks of six weeks each, with three modules per block. In addition, you will take English classes and one other modern language course.

In the second year, you will delve into subjects such as the impact of tourism on a destination, trends, and developments in the field of tourism, marketing, and technology, and online consumer behavior with a focus on social media, and you will learn who the aviation and travel industry players are.

You will be guided by a coach using individual talks and workshops centered on the Student Profile Analysis. This is a report that gives you insight into your behavior, motivation, and talents. As a result, you will get to know yourself and your qualities better, allowing you to make better choices in the future.

Specialization: Attractions & Theme Parks Management

In year 2 you can specialize in Attractions & Theme Parks Management. This is an English-taught study track that you will complete in years 2 and 3, together with students from Leisure & Events Management and International Facility Management.

Attractions and theme parks are continuously innovating and diversifying. For instance, attraction parks are evolving into complete holiday resorts offering accommodation and entertainment at the same time. Shopping centers nowadays often have additional attractions such as food courts or simulators, zoos are expanding to include more facilities (e.g. climbing parks), and museums are adding entertainment and experiential elements to their cultural and educational offerings.

If you choose this area of specialization, you will gain insight into marketing, finance, staff planning, hospitality, and security and safety. You will also have the opportunity to do a work placement at leading parks such as Walt Disney World Resort in Orlando, Europa Park in Germany, and Efteling.

As from Year 3, you will get to outline your learning path to an increasing degree. You have meanwhile gained enough knowledge about the tourism industry to determine your interests. In year 3 you will go on placement and attend a specialization track.

Work placement

You will do a 20-week work placement. You will gain practical experience and prepare for a position in the tourism and recreation field. BUas boasts an extensive national and international network, which means that there are many options in terms of placement positions, both at home and abroad. You can make use of this network or find a suitable placement position yourself. You will be supported in your search for a placement position by the placement office.

Possible placement positions:

  • Communication assistant at Landal GreenParks
  • Tikibad Supervisor at Duinrell
  • Sun Holidays assistant at TUI
  • Sustainability assistant at Transavia
  • Assistant influencer marketing & social media at NBTC Holland Marketing
  • Placement at EF Language School in Madrid
  • Marketing Assistant at Corinthia Hotels Malta
  • Sales assistant at Happy Gringo Travel in Ecuador

Areas of specialization

In this year, you will choose one of the following areas of specialization areas:

  • E-Tourism: thinking up, implementing, and executing digital marketing and management strategies for organizations operating in the tourism industry;
  • Tourism Design & Development: developing innovations, approaches, and strategies for the development of international sustainable tourism;
  • Tourism Business: developing a sense of enterprise, and inspiring employees to offer tourists high-quality services;
  • Tourist Experience: advising organizations in the tourism industry to enable them to excel in service orientation.

If you choose the study track Attractions & Theme Parks Management you do not have to choose a specialization in year 3.

In the fourth year, you start with a minor. This may be a deepening minor in which you further specialize within tourism, or you could look beyond the boundaries of tourism: a broadening minor. A minor usually lasts five months, but we also offer a minor you can take for the whole academic year through our Newways training company. It is also possible to take a minor at another school in the Netherlands or abroad. Or you attend the pre-master's program in Strategic Business Management and Marketing in the fourth year. After this pre-master, you will have direct access to Master of Science programs at our partner universities.

After completing your minor, you will start your graduation project. This involves writing a thesis for a client. You have to find this client yourself and you are free to choose between a graduation placement or a research project. There is a wide variation in thesis topics; below you will find a small list with some examples from last academic year:

  • Exploring and enhancing the motivation of front-of-house staff at the Hyatt Regency Aruba
  • Voluntourism and social impact - negative social impacts and the awareness of backpackers
  • Effects of neo-colonialism on tourism development and community participation of the Maasai community in Kenya
  • Expansion of Kingfisher Tours to the German market
  • Coping with seasonality in ski resorts, a case of Bansko, Bulgaria

You will be assigned a supervisor who will guide you through the graduation process. The graduation process is individual, but you will join a learning community where you and your fellow students and lecturers regularly meet, inspire, and help each other. After submitting your thesis, you will defend your thesis in an oral exam. Once you have passed this, you have officially obtained your degree and can call yourself a true Tourism professional!

Study load and coaching

The average study load for this program amounts to, on average, 40 hours a week, for 42 weeks. The number of hours students spend on their studies every week depends on each student and differs per week. The last weeks of each term and the exam weeks are relatively busy.

During your studies, you will be supported by a coach in the specialization area you will choose, for your personal and professional development. We will teach you to take a critical look at yourself and ask yourself who you are, what you want, what you can do, what you do, what your goal is, and what you need to achieve that goal. You will learn to put yourself in somebody else’s position, what it is like to be in another culture, and other situations (ability to empathize). In addition, you will work on a fundamentally critical attitude, learn to make well-founded choices, and further develop your adaptability and problem-solving skills.

In Year 2, each student will take part in a unique assessment, which results in a personal profile analysis (based on the DISC method). This analysis will provide insight into your behavior, talents, and how you tackle things and prefer to do things. It will also support you in making choices.

Pre-masters

BUas offers its own pre-master's program Strategic Business Management and Marketing (SBM). If your academic results are good, you will be offered the opportunity to attend this pre-master’s program in your fourth year. Successful completion of this track will give you direct access, after Breda University of Applied Sciences, to various Master of Science programs in business-related studies in management and marketing at several partner universities. A few examples are the universities of Maastricht, Amsterdam, and Rotterdam. In this way, it will be possible for you to earn an academic master's degree within five years' time or, after having completed an accelerated three-year track, even within four years.

After your fourth year, you can also opt for a pre-master’s program at a Dutch research university to gain direct access to their master’s programs.

Tourism is a major and growing business worldwide

Growth in international tourism is so enormous that tourism itself has evolved into an engine of the world’s economy. Tourism as a worldwide phenomenon is closely connected and intertwined with major global changes in culture, politics, technology, economics, and the environment. Somewhere in this growing field, there will be a job for you. You can start to work, for instance, as an advisor, policy officer, manager, marketeer, purchaser, or travel guide.

  • Internationally acknowledged; +55 years of experience
  • High-quality international network with some 65 partner universities
  • Focus on social impact, digitization in tourism, and sustainability

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Tourism Management (4 years)

Subject Tourism, Environment

Level Undergraduate

Type of Degree BA

EU Fees EUR 2,314

Country Netherlands

Cost non-EU EUR 8,906

University Breda University of Applied Sciences

More Information -

/images/universities/BUAS_Tourism_programme_in_English.jpg

About the course

Nowadays tourism and recreation businesses face the challenge of keeping up with technology to maintain their market position. Companies with a traditional operational model need to develop new products and alternative customer approaches. This is what you will learn as a tourism management student at Breda University of Applied Sciences.

During this 4-year professional programme, you will work on problems arising from practice, using the foundation knowledge gained from classes in marketing, e-business, financial management and consumer behaviour. You will also work in group projects with fellow students, as well as attending soft skills training sessions, guest lectures, company visits, study trips and work placements. These opportunities ensure you develop the competencies you will need as a qualified professional.

Study programme

The first-year curriculum centres around three themes: the travel industry, the recreation sector, and tourism destinations.

Study trips to other cities and company visits are the highlight of this year. In addition, you will study a foreign language. Options include Frence, German, Spanish, Italian and Chinese.

Second year

You will continue to develop a general knowledge of all aspects of the tourism industry through foundational modules in change management, smart organisation and marketing. On the other hand, you will start building specialist expertise by following one of the following tracks: Travel Industry , Recreation and Hospitality ,  Tourism Destination and Attractions and Theme Parks Management .

In your third year of study, you will develop the ability to explore a subject matter in depth. To do so, you will choose one of the following specialisations:

  • Tourism Business focusses on revenue management, sales, and entrepreneurship.
  • Tourist Experience focusses on behaviour, creativity, judgement of character, inspiration, and entertainment.
  • Tourism Design & Development focusses on analysis, policy, networking, and dynamic context.
  • E-Tourism focusses on online tools, online revenue models, online customer profiles and analytics.

In addition, the second half of the third year consists of a 20-week work placement. The programme boasts an extensive international network, which means that there are many options in terms of placement positions. You can make use of this network or set out to look for a suitable placement position yourself.

Fourth year

In the final year, you will opt for a minor in order to either broaden or deepen your knowledge.

The minor is followed by a graduation track during which you will write a thesis.

Alternative options are completing a one-year track in student training company  Newways , YTP@Work (Information in Dutch). You will work at the company three days a week, and work on your graduation assignment two days a week. An additional advantage is that you will acquire many industry contacts. At Newways you have the opportunity to spend your entire fourth year organising and executing study trips, events, and conferences, for internal as well as external clients. At Young Tourism Professionals @ Work (YTP@Work), you work on industry assignments that vary from customer journey research and consultancy to creating, improving and/or analysing online marketing and communication strategies. 

How to apply

You will need three A Levels to apply to Breda University of Applied Sciences.

Applicants with BTECs in relevant subjects will also be considered.

Similar courses

Tourism management (fast track), tourism management (fast track, 3 years), design management, fashion management, international tourism management (3 years), international tourism management (4 years), international tourism management (fast track), tourism management, tourism management (fast track), tourism mananagement.

  • The Hague (Den Haag)

Laura Court-Jones studied at NHTV Breda University of Applied Sciences

Laura Court-Jones

Nhtv breda university of applied sciences.

“ It’s hard work but fun! You learn such a broad variety of skills that you need in the Media Industry. ”

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Bachelor in Tourism Management - BUAS (Netherlands)

Program description.

Entry Requirements

Are you eligible to apply?

Jobs - careers, need help applying to this program, bachelor in leisure and events management - buas (breda), breda university of applied sciences, bachelor in leisure studies (bsc) - buas (netherlands), bachelor in hotel management - buas (breda) (netherlands).

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breda university international tourism management

Fuel your passion for travel and hospitality with a tourism degree from Breda University of Applied Sciences (BUas) in the Netherlands. BUas offers a dynamic learning environment that equips you with the knowledge and skills to thrive in the ever-evolving tourism industry.

Why Choose BUas Tourism?

  • Industry-focused education: BUas programs combine academic rigor with practical application. You’ll gain real-world experience through internships, case studies, and guest lectures from industry professionals.
  • International perspective: Breda boasts a diverse student body, fostering a global outlook. The Master’s program even includes a mandatory 3-month internship abroad, providing firsthand experience in international tourism markets.
  • Specialization in Destination Management: The Master’s program goes beyond general tourism management, focusing on the strategic development and management of tourist destinations. You’ll delve into topics like sustainable tourism practices, stakeholder engagement, and destination marketing.
  • Strong industry connections: BUas has established partnerships with leading tourism organizations, opening doors to potential internships and future career opportunities.

Reduced EU Tuition Fee (50%): students without a Dutch bachelor’s degree who enrol in 2023-2024 for the first time in higher education in the Netherlands as a student. Application deadline for EU students is June 15. Submit application documents in Osiris application portal (non-EU until May 1 and EU until July 1).

Specific Areas of Study

Degree type.

  • Joint Degree

Admissions Requirements

International diploma equivalent to the Dutch diplomas of higher general secondary education (havo) or pre-university level (vwo).

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Program Information

  • On Campus Learning

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Breda University of Applied Sciences

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Bachelor of Arts in Tourism Management Breda University of Applied Sciences

Study options.

  • International

What will I learn?

Tourism and recreation businesses face the challenge of maintaining their position in the fast-paced world of e-business. It requires traditional companies to develop new products and alternative customer approaches. This is what you will learn during your degree programme Tourism Management at Breda University of Applied Sciences.

The Tourism Management programme trains you to become a professional manager in the tourism and recreation industry. During the programme you will work on problems from practice, linked to basic courses such as online and offline marketing, e-business, financial management, and consumer behaviour. In the study programme, theory and practice are carefully integrated. You will work in project groups together with fellow students. In addition, the courses, skills training programmes, guest lectures, company visits, study trips and work placements will help you develop the competencies you need as a qualified professional.

The average study load for this programme amounts approximately 40 hours a week, during 42 weeks. How many hours a week you actually spend studying depends greatly on the person and differs per week. The last weeks of a block and the exam weeks are relatively busy.

The Tourism Management programme offers you the opportunity to finish your degree programme in three years if you already have a pre-university education (vwo or Hochschulreifezeugnis) or a higher professional / university education (hbo/wo) propaedeutic certificate or degree.

If you choose to register for the three-year track, you have to choose a foreign language in advance and choose one of the four specialty tracks.

Study paths:

The international travel industry is continually ‘on the move’ because of online developments, changing consumer behaviour and increasing competition. You will be taught how you can develop innovative services and travel products by being creative and using new media and technology to deliver an optimal travel experience to modern consumers.

Present-day guests are looking for original and authentic experiences, appreciate comfort, and take top service for granted. You will learn how to arrange qualified staff who have a guest-centric and service-oriented mind-set. And you will be capable of creating a pleasant and safe environment and ensure streamlined organisational processes.

A rising number of people are travelling around the globe. The international growth of tourism requires new investments, smart plans and creative entrepreneurs and organisations that design the tourism of the future.

The Attraction & Theme Park industry is rapidly growing and changing. Museums and science centres no longer focus exclusively on education, zoos are building more theme-based animal facilities and shopping centres are expanding by building attractions like aquariums and simulation games.

Once you have earned your bachelor's degree, you may choose to continue on an Breda University of Applied Sciences master's programme, for example the Master Tourism Destination Management or on a master's programme abroad.

Full Time (4 years)

Expected May 2025

More details

Students should submit the application form with an application fee of € 82.50. In addition to this, they need to submit the following documents: certified copies of the diploma plus grade list (hard copy paper version); scanned file certified copy of all secondary school and university diplomas and transcripts in the original language with the official translation; scanned copy English test results; motivation letter and curriculum/resume; and copy of passport (plus if applicable, copy of valid residence permit), at least valid until 01/Oct/15, or EU identity card. Students must submit the application form along with additional documents to NHTV Breda University of Applied Sciences, Student Office-Admissions, PO Box 3917, NL-4800 DX Breda, The Netherlands. The application deadline is 01/May.

Expected September 2024

Mgr. Hopmansstraat 2,

Noord-Brabant,

4817 JS, Netherlands

Entry requirements

For international students.

An equivalent of the Dutch diplomas of higher general secondary education (havo) or pre-university level (vwo) is generally required to enrol on a study programme at Breda University of Applied Sciences.

3-year track - If your secondary school diploma is comparable to the Dutch vwo-diploma, you may be eligible for admission into the three-year track.

You will also be required to demonstrate sufficient results of one of these tests:

  • CAE, Cambridge Advanced Certificate with a minimum sub score for Speaking of 169
  • CPE, Certificate of Proficiency in English with a minimum sub score for Speaking of 169
  • IELTS test (minimum overall band score of 6.0, and minimum subscore of 6.0 for speaking)
  • TOEFL test (minimum score of 80 internet-based, and minimum subscore of 20 for speaking)

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    Year 1. Year 1 is made up of two semesters, spread over four nine-week blocks. Each block, you will work on a new project that introduces you to the dynamic field of tourism. Block 1: Travel Experience Design. Block 2: Destination Development. Block 3: Travel Mobility. Block 4: Tourism Hospitality.

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