amsterdam heineken tour tickets

Where are you located?

Taste the story of the world's most famous beer.

The Heineken® Experience is an attraction located at Heineken’s® first built brewery in Amsterdam’s city centre.

The Heineken® Experience and more…

Learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can enjoy a Heineken® or two.

The Heineken® Experience draws people from all over the world curious about how a small Amsterdam brewery could grow to become one of the world’s leading beer brands. But there is more to the building than that. It is also a versatile venue to brew the perfect event. From a party to a meeting, from a lunch to a presentation, the Heineken® Experience promises to make it unforgettable. And just remember, some of the biggest ideas started on something as small as a beer coaster.

The Best ‘Dam Welcome

Amsterdam has got it all. And we should know, because we were born here. So, when you visit Amsterdam, see us first, and let the Heineken® Experience crew be some of your local friends.

More about The Heineken® Experience

What is the heineken® experience.

The Heineken® Experience is an attraction located at the Heineken's® first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Opening hours

Contact and route, is the heineken® experience wheelchair accessible.

The Heineken Experience is a historic monumental building currently undergoing renovation, partly intended to improve the safety and accessibility of our building. For this reason, the Heineken Experience will not be wheelchair accessible until further notice.

Are children allowed in the Heineken®Experience?

Is there a cloakroom.

We do have a cloakroom available in the attraction and it is free of charge. So you can just leave your belongings safe with us and enjoy the tour with your hands free.

What language is the Heineken® Experience in?

All our tours are in English. You can also get some quick help in your native language in the tour by checking the badges on our crew’s shirts; their pins show the languages they speak.

Brew your perfect event

We love hosting events just as much as we love the first sip of a freshly draughted Heineken®. With seven different event spaces, we are almost certain we can accommodate your every need. Our highly dedicated and experienced team is here to support you in all your catering and planning needs. Whether it's a meeting or a large dinner party, we've got you covered.

The Heineken story

Heineken® heritage

Brewing beer

Brewing a better world

• Things to do in Amsterdam

Heineken Experience

Did you know that one of the most famous and most drunk beers in the world is neither Belgian nor German but Dutch? That’s right: the blond Heineken , a true icon in the history of beer, is brewed in Amsterdam and one of the most visited attractions in the Dutch capital is dedicated to it.

Housed in a historic building that was once the site of the first Heineken brewery, the Heineken Experience is an interactive museum celebrating the popular Dutch beer with the green bottle.

Don’t expect a boring visit made up only of long information panels to read: prepare yourself for an exciting experience that will engage all your senses, at the end of which an unmissable tasting awaits you.

Both entertaining and informative, a visit to the Heineken Experience is one of the things to do in Amsterdam that you will most enjoy telling your friends about.

It is also the perfect start (or end) to a walking tour of the charming De Pijp neighbourhood, an island connected to the centre of Amsterdam by 16 bridges: a former poor neighbourhood, it is now a shopping paradise with shops of all kinds and a lively daily market. The district is also full of characteristic pubs with an intimate and cosy atmosphere where you can deepen your knowledge of the Dutch brewing tradition .

Visit the Heineken Experience

Founded in the 19th century as a small local brewery and later becoming one of the world’s most productive breweries, the red-brick building that houses the Heineken Experience is the historic site of Heineken’s first beer production plant . The exterior has a nostalgic industrial archaeology charm, but the interior will amaze you with its modernity and futuristic attractions.

The factory has not been in operation since 1988, when production was moved to a larger and more modern plant to meet growing demand.

The building is therefore now entirely occupied by the Heineken Experience and rooms for corporate events and meetings. It can be visited by choosing between an independent tour (standard tour) and a guided tour (VIP tour).

Rock the City

The ‘Rock the City’ package allows you to combine a visit to the Heineken Experience with a fun cruise along the Amsterdam canals .

A grand finale awaits you at the A’DAM Lookout , Amsterdam’s tourist attraction with the most beautiful views of the city; if you’re a daredevil, you can also climb Europe’s highest swing and let yourself swing 100 metres above the ground.

The perfect match

The ‘The perfect match’ package is for football fans: it includes a guided tour of the Heineken Experience, bus transfer to the Johan Cruyff Arena with pub quiz and a beer, tour of the Johan Cruyff Arena (including a visit to the Heineken Sky Lounge).

Admission tickets for the Heineken Experience

Entrance tickets can no longer be bought at the Heineken Experience ticket offices , but must be purchased in advance online , even well in advance, as it is one of the most visited attractions in Amsterdam .

The standard tour is in English, but you can follow it in other languages by downloading a free app; if you don’t have a device connected to the internet, you can rent one for a small additional fee. The VIP tour and the activities in the Rock the City and The Perfect Match packages are in English only.

Admission with standard tour

The Heineken Experience tour is a comprehensive overview of one of the world’s most popular beers. You will learn about the history of the Heineken family, how the beer was born, how it is brewed today, how to tap it to perfection, how the brand logo evolved and more.

The production process is explained in detail at all stages, from ingredients to bottling. Ample space is also given to marketing: you will see historical Heineken advertisements from around the world and the major sporting, musical and other events to which Heineken has linked its name through sponsorship.

During the tour you can experience all sorts of things: sniffing malt and hops, visiting the former stables, making a music video and of course drinking a beer… actually two!

The standard tour is a fun attraction for everyone, but if you love beer, treat yourself to a VIP tour and be accompanied by a Heineken Connoisseur, a knowledgeable guide who will explain in more detail how the perfect pint of Heineken is brewed and served, with lots of behind-the-scenes information and trivia not available to standard tour participants.

With the VIP tour you get access to one of the exclusive Heineken Experience bars not open to the public and are presented with a personalised bottle of Heineken – a nice souvenir to take home and keep even when the beer is gone!

There are 5 beers for tasting with the VIP tour (on the standard tour there are 2).

Admission Heineken Experience + canal cruise

If you would like to treat yourself to a canal cruise in addition to the Heineken Experience, consider buying a combination ticket to save on the final cost.

Free or discounted admission with city cards

The Heineken Experience is one of the attractions included free of charge in the Amsterdam city cards of the Go City Explorer Pass and the All-Inclusive Pass . However, if you have purchased the official I Amsterdam City Card , you can save 25% on the entrance fee. You can see which card is cheaper for you on the Amsterdam city card page.

Opening hours

The Heineken Experience is open 7 days a week, all year round (including public holidays) from 10:30 until 19:30 on weekdays and until 21:00 at weekends. In the busiest months, i.e. July and August, the 9 p.m. closing time is also extended to midweek days. Reduced hours are only offered on 24 and 31 December.

No VIP tours are conducted on Saturdays.

Tour duration is approximately 90 minutes; for the VIP tour please allow at least two and a half hours. Please note that from two hours before closing time it is no longer possible to enter.

Visiting the Heineken Experience with children

As of November 2021, it is no longer permitted for children under 18 to visit the Heineken Experience.

How to get to the Heineken Experience

The Heineken Experience is located in De Pijp , a central district of Amsterdam, and is easily accessible on foot or by public transport.

The quickest way to get there is by metro : Vijzelgracht station (marked with the number 52) is only a 4-minute walk away. The tram is also a convenient way to get to the Heineken Experience: lines 1, 7, 19 and 24 stop close to the entrance.

Driving in Amsterdam is not easy, but if you want to get to the Heineken Experience by car, you will find 24-hour paid parking spaces nearby.

Useful information

Entrance ticket.

• Monday: 10:30 - 21:00
• Tuesday: 10:30 - 21:00
• Wednesday: 10:30 - 21:00
• Thursday: 10:30 - 21:00
• Friday: 10:30 - 21:00
• Saturday: 10:30 - 21:00
• Sunday: 10:30 - 21:00

Metro stops

• Vijzelgracht (195 mt)
• Amsterdam, Weteringcircuit (85 mt)

Where is located Heineken Experience

The Heineken Experience is located in the district of De Pijp , south of the historical city centre, along the Stadhouderskade street, close to the river Amstel and the famous Albert Cuyp market.

How to save on transport and entrance fees

City Card allow you to save on public transport and / or on the entrances to the main tourist attractions.

Attractions around

Heineken Experience

Want to taste Heineken and learn all about brewing and marketing of the most famous beer of the world? Then the Heineken Experience in Amsterdam is exactly where you need to go. The Heineken Experience tor starts with a short history of the Heineken family and the evolution of their famous brew and ends in the tasting room with a toast to their great recipe. An entertaining video shows the process from grain to ferment to bottle.

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Heineken Experience - Tickets

Where heineken beer comes to life.

• Must do in Amsterdam, true experience
• History, present and future of Heineken®
• A perfect cold Heineken® beer included

About this tour

Enjoy the most famous beer in the world with all five senses.

Public Transport: Trams 1, 7, 19 and 24 and metro 52 stop right around the corner.

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More information

The experience.

The name Heineken Experience says it all. At this museum you won’t just learn about the history of the most famous brand of beer on the planet, but you’ll be able to experience it. During an interactive self-guided walk through the four floors of the former Heineken brewery, you’ll be able to see, hear, touch, smell and, of course, taste beer. You’ll even find out what it feels like to be brewed and bottled! You can even brew your own beer and have it bottled in a personalised bottle.

Combine with a Canal Cruise

Book your tickets to the Heineken Experience through our Stromma website and combine a visit to the Heineken Experience for instance with our Amsterdam Canal Cruise . With both tickets in your pocket you are guaranteed a wonderful time in Amsterdam. 

Exciting high-tech multimedia experience

The tour through the former brewery is an exciting high-tech multimedia experience available in several languages including English, French, Dutch, Russian, German, Chinese, Portuguese, Italian and Spanish. You can also download the Heineken Experience App to get the most out of your visit.

Two complementary drinks in the bar

At the end of the Heineken Brewery Tour, which lasts around one and a half hours on average, you’ll be able to enjoy two complimentary drinks while you relax in the bar. Non-alcoholic drinks are also available. And if the visit to the museum whetted your appetite for more beer, check out the cafés near Marie Heinekenplein afterwards!

Heineken Experience is a third party product. Purchased tickets are non-refundable.

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Book Heineken Experience Tickets

Headout is an authorized and trusted partner of the venue, offering curated experiences to enjoy this attraction. This is not the venue's website.

Heineken® Experience Tickets

• Beer lovers, get ready for an adventure at the Heineken® Experience. Learn the secrets behind the perfect pint and enjoy a refreshing drink.
• Listen to the story behind the world-famous brew through a captivating live presentation in English, along with an audio guide available in 6 languages.
• Step back in time to imbibe the heritage of Heineken®. Wander through the building and marvel at the massive copper tanks that brewed the original beer.
• Savor the taste of Heineken perfection! Indulge in two refreshing beers that serve as a testament to the brand's mastery in brewing.
• Don't miss out on the rare opportunity to marvel at Max Verstappen's RB14 car, also known as 'excellence on wheels, displayed at the Heineken Experience.
• Upgrade your tickets to include access to the Heineken® rooftop, a 1-hour Amsterdam canal cruise, or entry into two extra attractions in the city.
• Entry to Heineken® Experience
• Live presentation in English
• Audio guide in Dutch, German, French, Italian, Spanish and Portuguese
• 2 Heineken beers
• Rooftop access (as per option selected)
• 1-hour canal cruise (as per option selected)
• 2 extra attractions in Amsterdam from this list (as per option selected)
• Tip: Check out how ingredients were transported via city canals and the role of the 'Moutzolder' (malt attic) on the top floor.
• Your guide dogs are welcome at the venue.
• Safety is a priority so this experience is restricted to guests under the age of 18 years.
• This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.
• These tickets can't be cancelled or rescheduled.

Heineken® Experience Tickets + 60-Min LOVERS Canal Cruise

• Unveil the secrets behind the world-famous beer at Amsterdam's Heineken® Experience, and view the city from a unique perspective with a 1-hour canal cruise.
• Stroll through Heineken®'s historic brewery, and learn the art of beer appreciation with a tasting session that unlocks the true flavor of Heineken®.
• Strike a pose in the photo booth, belt out your favorite tunes at the karaoke station, and learn the correct way to pour and drink beer from an expert.
• Drift through Amsterdam's enchanting UNESCO-listed canals and soak up the city's charm on a 1-hour LOVERS canal cruise and enjoy breathtaking views.
• Cruise along and admire iconic landmarks like the Anne Frank House and the Rijksmuseum while listening to stories of the city's history from an audio guide.
• Entry to the Heineken® Experience
• 1-hour canal cruise
• GPS audio guide in 19 languages
• Tip: Customize your own Heineken bottle and take home a unique souvenir. It's a fun and personalized way to remember your visit.
• Heineken® Experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting. The cruise is not wheelchair accessible.
• Your guide dogs are welcome at the Heineken® experience.
• Due to venue restrictions, pets cannot tag along for the cruise.
• Safety is a priority so the Heineken® experience is restricted to guests under the age of 18 years.

Heineken® Experience Tickets + 75-Min Blue Boat Canal Cruise with Snack Box

• Experience a brilliant combination of two truly Dutch experiences! Save time and money with this 75-min canal cruise and Heineken® Experience combo.
• Visit the Heineken® Experience where you'll learn about the history of the iconic green bottle, and understand the art of the perfect pour.
• Discover the ins and outs of one of the most famous beer producers in the world while you sip on your two complimentary drinks.
• Release your stress on a relaxing 75-min Blue Boat cruise on Amsterdam's serene canals, and gaze at the attractions that you cross like the Skinny Bridge.
• Choose to upgrade your cruise tickets to include a delicious snack box that you can enjoy on your boat journey.
• 75-min Blue Boat Amsterdam cruise
• Snack box on the cruise (as per option selected)

Heineken Experience Pier

• 1-min walk from Heineken Experience and Amsterdam, Weteringcircuit

Hard Rock Cafe

• 1-min walk from Rembrandts Amsterdam Experience

Click here for a detailed map of the boarding points.

• Tip: On the canal cruise, try to snag a seat on the right side of the boat as you head downstream from central station. You'll get the best views.

Combo (Save 5%): Heineken® Experience Tickets + Johan Cruijff ArenA Classic Tour

• You can cancel these tickets up to 24 hours before the experience begins and get a full refund.
• Football and beer – the perfect match! Score a combo ticket to Amsterdam's Heineken® Experience and a Johan Cruijff ArenA Classic Tour.
• Learn how Heineken® brews its iconic beer and perfect your pouring technique with 2 complimentary drinks at the Heineken® Experience.
• Get the inside scoop on Heineken®'s history and brewing process with a live presentation and a multilingual audio guide.
• Explore the Johan Cruijff ArenA with an audio guide, unlocking secrets and feeling the atmosphere where legends were made.
• Let your inner footballer out as you step onto the hallowed pitch, explore the exclusive Ajax dressing room, and learn how the teams prepare for games.

Heineken® Experience

Johan Cruijff ArenA Classic Tour

• Self-guided tour of Johan Cruijff ArenA Classic Tour
• Entry to the Johan Cruijff ArenA Stadium
• Entry to Ajax dressing room
• Entry to Ajax Gallery of Fame
• Audio guide in Dutch, English, French, German, Italian, and Spanish

Heineken Experience

• Tip: After savoring your complimentary Heinekens, head to De Pizzakamer, located just a few blocks away on Tweede Jan Stienstraat for fresh pizzas.
• Safety is a priority so this experience is restricted for guests under the age of 18 years.
• Due to venue restrictions, pets cannot tag along for this experience.
• Tip: If you have extra time, take a stroll through the nearby Amsterdam Arena Park for scenic views of the stadium's exterior.
• This experience is wheelchair and pram/stroller accessible.
• Access to the Ajax dressing room may be restricted on days when the team has a home or away match.
• The route can change due to operational reasons.
• You must arrange your own transport between the two venues.

Go City Amsterdam All-Inclusive Pass: 45+ Attractions

• You can cancel these tickets up to 90 days before the experience begins and get a full refund.
• Experience the best of Amsterdam with the Go City All-Inclusive Pass that gives you access to more than 45 attractions in the city for 1, 2, 3, or 5 days.
• Opt for a 1-day pass and save up to 42% on costs as compared to individual tickets to the Heineken® Experience, Rijksmuseum, and Madame Tussauds Amsterdam.
• Head to the landmark attractions of the city including the 100 Highlights Cruise and gasp in awe as you marvel at the art at Rijksmuseum.
• Opt for a 1, 2, 3, or 5-day pass and explore the best sights in the city, like the AʼDAM Lookout and the Heineken® Experience.
• Download the Go City app and access the digital pass and city guide on your mobile phone to make your tour and travel even more hassle-free.
• Pass valid for 1/2/3/5 days
• Museums: Rijksmuseum, Moco Museum & more
• Landmarks: Heineken® Experience, Amsterdam Castle Muiderslot, Madame Tussauds & more
• Bus tours and cruises: Amsterdam canal cruise, Zaanse Schans bus excursion & more
• Guided Tours: Amsterdam introduction guided walking tour, the life of Anne Frank & neighborhood tour & more
• Activities: Macbike bike rental, Dutch craft beer tasting & more
• Get all details here
• Airport transfers
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• You can visit each attraction once daily for your chosen pass.
• Download the Go City app.
• Use your order confirmation number to add your pass to your smartphone via the app.
• Find all information about the venues and tours. Get access to pre-recorded commentary, suggested itineraries, a handy map, and more, available at your fingertips!
• Your pass will automatically get activated when you use your pass to enter the first attraction on the list.
• Before Activation: Valid for 60 days from the date of purchase.
• After Activation: Your pass is activated as soon as you visit your 1st attraction and is valid for the number of calendar days (not 24-hour periods) chosen over 2 weeks. For example, if you select a 3-day pass and visit an attraction on Monday afternoon, your pass is valid for the remainder of Monday and 2 additional days of your choosing over the next 2 weeks.
• These tickets are valid for 24 months from the date of purchase.

Top things to do in Amsterdam

The Heineken Experience | A glimpse into the iconic world of beer

Amsterdam, the capital of the Netherlands, captivates everyone with its picturesque canals, historic architecture, and vibrant cultural scene. But let's talk about the real star: the Heineken Experience. Here, you can dive deep into the world of Heineken, learn all about how it's made, and taste some delicious brews. You'll get to explore the whole process, from start to finish, and even see where it all began. 

Why visit Heineken Experience in Amsterdam

• Unique brewery heritage: Want to know how Heineken became a global hit? The Heineken Experience offers an incredible journey back to the 19th century, giving you insight into the brand’s remarkable beginnings. 
• Fascinating behind-the-scenes tour: You'll get to see how beer is made, from beginning to end through Heineken's modern brewing facilities. You’ll also get the opportunity to try some hands-on activities like virtual brewing where you stand on a platform that shakes, rattles and rolls as you feel like human beer bottles and undergo the complete brewing process.
• Engaging multimedia exhibits: Experience state-of-the-art displays that combine multimedia elements, sensory enhancements, and compelling storytelling that tell the Heineken story in a really cool way. And, of course, you get to taste some delicious beer at the end! 

Things to know before booking your Heineken Experience tickets

• You cannot bring children and young adults under 18 to this experience.
• You can upgrade your ticket to include the rooftop bar . Imagine sipping two complimentary cold beers with a gorgeous view of Amsterdam!
• Why just visit the Heineken Experience when you can see more of the city? There are combo tickets that include a canal cruise . It's a great way to see Amsterdam from the water.
• If you're on a budget, check out the I Amsterdam City Card . It gives you access to over 70 attractions and experiences, including the Heineken Experience, for one reasonable price.
• The Heineken Experience tickets cannot be canceled or rescheduled, so be sure you want to go before you hit that buy button.

Which Heineken Experience ticket is best for you

If you are on a budget

Go for: Access tickets Duration: Flexible Guide: Audio guide

• With these tickets, you get to go behind the scenes and see where the magic happens in the old brewery.
• Enjoy two free drinks while you're there.
• There's a live tour in English, which you can also listen to in other languages, like Dutch, German, French, Italian, Spanish, and Portuguese.

Recommended tour:

• Heineken Experience Tickets

If you want to explore beyond

Go for: Combo tickets Duration: Flexible Guide: Self-guided

• Want to see the best of Amsterdam? Combo tickets are perfect! You get to cruise down the famous canals on a 75-minute cruise and learn all about the city's history. 
• You'll also get skip-the-line access to the Heineken Experience and see how beer is made. 
• If you're on a budget, check out the I Amsterdam City Card. It's another option that includes the Heineken Experience and 70 other attractions and experiences.

Recommended tours:

• Heineken Experience + Amsterdam Canal Cruise
• I Amsterdam City Card

What to do at the Heineken Experience

Learn about the Heineken story

Take a fascinating journey to a 150-year-old brewery and witness the incredible transformation of a small family business turned into one of the world's biggest beer brands. You'll get to smell the hops, taste the beer-making wort, and see how it all comes together. From collecting water to bottling the final product, you'll learn every step of the way. 

Explore the Heineken collection

The brewery is like a museum for beer. You'll see old pictures, decorations, and even massive, shiny beer tanks. It's like peeking behind the scenes of Heineken’s history. You'll see huge vats where they used to make the yeast, old advertisement prints, and other memorabilia they've saved over 150 years. 

Enjoy beer tasting

Now that you've learned all about beer, it's time to enjoy a cold one! Head to the Best 'Dam Bar, a nightclub-style bar located under the building. You can dance the night away and end your visit in the most perfect way.

Check out Max Verstappen's RB14 car

​​Want to see a real F1 race car? Head to the Heineken Experience! They've got Max Verstappen's 2018 ride, the RB14, on display. It's the car that helped him and his teammate, Daniel Ricciardo, make a powerful mark on the track in the 2018 Formula One season, debuting at the Australian Grand Prix.

Plan your visit to the Heineken Experience

The Heineken Experience is open every day.

• Sunday to Thursday: 10:30am to 7:30pm (last entry 5:15pm) Friday & Saturday: 10:30am to 9pm (last entry 6:45pm)
• Exception to opening hours: December 24, December 25, and December 31: 10:30am to 4pm (last entry at 2pm) December 26 to December 30: 10:30am to 9pm (last entry at 6:45pm)
• Duration: It will take you approximately 1 hour and 30 minutes to complete the tour of the house. 
• Best time to visit: Amsterdam is a great city to visit all year around, with spring offering the best weather and views of the city. When planning a visit to the Heineken Experience, book your tickets for the morning hours on a weekday to avoid crowds.

Address: Heineken Experience Stadhouderskade 78 1072 AE Amsterdam

Find on Maps

The Heineken Experience is located in the center of the city and is easy to reach by walking or by taking public transportation. Here are some of the best ways to reach the Heineken Experience:

• By tram: Go by tram 24 to the station Marie Heinekenplein. It is a two-minute walk from the station. Trams 1, 7, and 19 also stop less than a 5-minute walk from the Heineken Experience.
• By metro: Go with the M52 to the station Amsterdam, Vijzelgracht. It is a 4-minute walk from here to the Heineken Experience.

• There is a cloakroom and lockers on the site for the visitors to store their possessions.
• Audio-guide is offered in 6 languages, including Dutch, French, German, Italian, Portuguese and Spanish.
• There is a Heineken Flagship store on site.
• The Heineken Experience is equipped with free Wi-Fi.

• The Heineken Experience is housed in its original brewery, an old historical building, making it a bit tough for wheelchair accessibility. If you are visiting the brewery anyway, inform them beforehand so they can prepare for your smooth visit.
• Additionally, visit before 1pm on weekdays for fewer crowds, allowing you to tour more freely.

• Visitors under the age of 18 are not allowed inside.
• To access the rooftop at Heineken Experience, you would either need a Heineken Experience + Rooftop ticket or contact the staff in the entrance hall for the same.
• Pets are not allowed on the premises except for guide dogs.
• Bags bigger than 320 x 255 x 492 mm will not be kept in the cloakroom.
• Please respect the Heineken Ambassadors with respect and follow their guidelines.
• Photography and videography are only allowed for non-commercial purposes.
• Consume alcoholic beverages responsibly and maintain the privacy of fellow visitors.

• Poké Bowl Olakino Amsterdam (100m): Strategically located near the renowned Heineken Experience, Poké Bowl is celebrated for its distinctive Hawaiian poké bowls, recognized for their robust flavors and health-conscious composition.
• Taj Indian Restaurant (130m): A short walk from the Heineken Experience, Taj Indian Restaurant is distinguished by its offering of traditional South Indian cuisine, including mushroom bhaji, cheese and garlic naan, kulfi, chicken tikka masala, and more, within an exceptional dining ambiance.
• Broodje Bert (3km): One of the most popular Amsterdam eateries, Broodje Bert is acclaimed for its inviting ambiance and delectable sandwiches. It offers a diverse menu with salads and traditional Dutch cuisine at affordable prices.

• Luxury hotels: Hotel Okura Amsterdam (2.2 km), Breitner House (2.8 km), Pestana Amsterdam Riverside (3.2 km)
• Mid-budget hotels: Hotel V Frederiksplein (700 m), CitizenM Amsterdam South (3 km), Hotel Not Hotel (3.1 km)
• Low-budget hotels: Hotel Aalders (900 m), Conscious Hotel The Tire Station (2.9 km), Eden Hotel Amsterdam (4 km)

• Canal cruise : Hop on a canal cruise and view the city at its finest, from the traditional houses lined up on the banks of the water, to the impressive monuments dotted throughout the city.
• Rijksmuseum : Visit the museum that is home to more than one million works of art and historical objects.
• Van Gogh Museum : Visit the museum that houses the world’s largest collection of works by this famous Dutch painter.
• Museumplein: Located a mere 10-minute walk from the Heineken Experience, this large public square is surrounded by several of the country’s most iconic museums and monuments.

• Make sure to be there 15 minutes before your Heineken Experience time slot.
• Download the Heineken Experience app beforehand so you can enjoy additional information and fun facts about the brewery in your choice of language.
• While your visit will be self-guided, Heineken Experience Ambassadors are stationed throughout the brewery to answer any questions you may have and share additional information about the brewing process. They will also teach you how to pour the perfect beer and how to properly taste and drink one! 
• If you don’t mind spending more, book the VIP tour. At the end of the guided tour, your guide will escort you to a private bar and serve you five premium beers accompanied by Dutch snacks. 
• Make a day of it. Combine your beer adventure with a canal cruise. It's a perfect combo!

Download the Heineken Experience App

Make the most of your Heineken Experience by downloading the app. It's packed with cool facts and information about the brewery in English, Dutch, Portuguese, Russian, Italian, Chinese, German, French, and Spanish.

Local Ambassadors to enrich your Heineken Experience

However, don’t worry, there are friendly helpers around called Heineken Experience Ambassadors who know everything about beer and the brewery. They can answer any questions you have, teach you how to pour the perfect pint, and even give you some tips on how to taste beer like a pro. 

Frequently Asked Questions about Heineken Experience tickets

No, tickets to the Heineken Experience are non-refundable and cannot be rescheduled, so plan your visit accordingly​.

Yes, you can purchase combo tickets that include the Heineken Experience and other attractions like the Amsterdam Canal Cruise or the Johan Cruijff ArenA Classic Tour. These options are great for exploring multiple attractions at a discounted rate.

The self-guided tour typically takes about 1.5 to 2 hours. This allows you to fully enjoy the exhibits, participate in the beer tasting, and soak in the rich history of Heineken.

Yes, the attraction is wheelchair-accessible. You can also borrow a wheelchair from the attraction on request.

No, the Heineken Experience is restricted to visitors aged 18 and older, so children and young adults under 18 are not allowed​.

Yes, the Heineken Flagship Store offers a wide range of souvenirs and exclusive Heineken merchandise, perfect for taking a piece of your experience home with you.

Yes, you can easily combine your visit to the Heineken Experience with a canal cruise. Combo tickets are available that include both attractions, offering a seamless way to explore Amsterdam by water.

Rock the City

The perfect match.

Get the full experience with behind-the-scenes access and a personal guide.

Buy tickets

Adult (18+)

VIP the Heineken® way

Not only will you be able to experience all the regular tour has to offer, your personal guide will also deep dive into the Heineken® story - so no secrets will go unmissed. Speaking of secrets, the VIP tour will also take you to one of our hidden bars - Freddy’s or Henry’s - completely styled after important people in Heineken®’s history. In these bars you will get to taste five premium beers from our portfolio, paired with matching bites.

What our guests say about the VIP tour

VIP Tour (+18)

€   59 , 50

• Please note the VIP tour is in English.
• We are very proud of our historical building. Unfortunately, this also makes it more difficult to be wheelchair friendly. Please be advised that our less busy entry hours are during weekdays before 13:00h CET

Heineken® Tour

Immerse yourself into the world of Heineken®, at your own pace.

Heineken® Tour + Rooftop

Enjoy our Heineken® Tour and end with a breath-taking view over Amsterdam

Heineken® Flagship Cruise

Heineken® Tour + 1h canal cruise, including 1 special beer from the Heineken® portfolio

Heineken® Tour + Canal cruise

Heineken® Tour + Johan Cruijff ArenA

Frequently asked question

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The VIP will take you around 2,5 hours, in which we will guide you through our brewery and explain everything there is to know about our company. To finish the visit, we will take you to our private (and secret) bar where we will serve five premium beers from our portfolio, accompanied by snacks that have been carefully selected to match the beers. In this intimate environment, you will have the chance to interact with the guide, as well as the other guests. All in all, our VIP tour is a definite ‘not to miss while in Amsterdam!

Can I book a guided tour?

This is subject to availability and the size of your group. For the opportunities for guided tours, please send an email to [email protected].

Can we access the rooftop terrace of the Heineken Experience?

Yes! You can access our rooftop with a Heineken® Tour + Rooftop ticket.

Are children allowed in the Experience?

Children are not allowed in the Heineken Experience. If you wish to know more about it, please visit our webpage https://www.heinekenexperience.com/en/children-and-minors/

Minor accompanied by an adult are also not allowed inside the Heineken Experience.

Can I change the date and/or time of my Heineken® Tour + Rooftop/VIP-tour/Rock The City Tour/The Perfect Match Tour?

Yes, you can by sending an email to [email protected]. Please note that for The Perfect Match Tour and the Live Your Music Tour we can only change the date and/or time of your tickets to the Heineken Experience.

To change the date and/or time of your tickets for the Johan Cruijff ArenA (The Perfect Match), please reach out to our colleagues there: [email protected]

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Discover the secrets behind one of the most famous beers in the world with these entry tickets to the Heineken® Experience in Amsterdam.

Explore the oldest Heineken® brewery in the heart of Amsterdam. Discover its rich history, brewing techniques, and iconic branding.

Immerse yourself in the interesting story of the creation of this world-famous brew through a live English presentation and a multilingual audio guide.

Step into the historic brewing rooms and get hands-on with fun, interactive games from the brand's global sponsors.

Indulge your taste buds with a Heineken®-tasting experience! Taste two expertly crafted beers and discover the art of brewing.

Enhance your experience by upgrading, giving you access to Heineken®'s rooftop, a 1-hour canal cruise, or entry into two extra attractions in Amsterdam.

Did you know? The brewery had to shut in 1988 because of its vast expansion. It's not every day a brand grows too big for its boots!

Entry to Heineken® Experience

Live presentation in English

Audio guide in Dutch, German, French, Italian, Spanish and Portuguese

2 Heineken beers

Rooftop access (as per option selected)

1-hour canal cruise (as per option selected)

2 extra attractions in Amsterdam from this list (as per option selected)

Cancellation policy

These tickets can't be cancelled or rescheduled.

Your experience

Journey through brewing legacy.

Step into the Heineken® Experience in Amsterdam, where the iconic brand's oldest brewery stands. Although the brewery stopped operations in 1988 due to rapid expansion, the lingering scent of hops and barley still fills its halls. A live English presentation traces Heineken's journey from a local favorite to a global powerhouse. Dive into the brewing process with an audio guide available in 6 languages. Discover the story behind Heineken's iconic star emblem and master the art of enjoying this beer. After the tour, refresh with 2 chilled Heineken beers. That's not all, Max Verstappen's RB14 car is going to be on display at the Heineken experience, so don't miss out on this rare opportunity and go admire the beauty!

Make the most of Amsterdam with optional upgrades

Now that you're all refreshed after tasting the two delicious beers at the Heineken® Experience, why not upgrade your tickets to explore more of what Amsterdam has to offer? You can opt-in to access the terrace at the Heineken® Experience, which offers some of the most unbelievable views of the city. Or you can choose to go on a relaxing 1-hour canal cruise. Alternatively, upgrade and get entry to any two extra attractions in the city.

Operating hours

Heineken experience, know before you go, what's not allowed.

• Safety is a priority so this experience is restricted to guests under the age of 18 years.

Accessibility

Your guide dogs are welcome at the venue.

This experience is wheelchair accessible. As it is a historic building, it is recommended to contact the venue before visiting.

Your voucher will be emailed to you shortly.

Please arrive at the redemption point 15 mins before the scheduled time of your visit to avoid any delays.

Display the voucher on your mobile phone with a valid photo ID at the redemption point.

Ticket Redemption Point

Show your ticket at Heineken Experience .

Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.

Landmark: Van Randwijk monument.

Get Directions to the Redemption Point

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Terms and conditions.

Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

Visitors under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

There is no need to print your ticket, we will scan it from your smartphone or tablet.

We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

Purchased tickets are non-refundable.

Frequently Asked Questions

• Heineken Experience The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.

Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

If for any reason you would like to visit us at a different time/date than the one indicated on your ticket, please contact [email protected]

The Heineken Experience tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the afternoon.

The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

• Heineken Experience tour, with an English speaking personal guide.
• A tasting session of 5 premium beers paired with Dutch cheese.
• An exclusive behind the scenes experience.
• Personalised gift.

From Monday to Wednesday times: 10am, 12pm, 2pm and 4pm. Thursday times: 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00. Friday and Sunday times: 10am, 11am, 12pm, 1pm, 2pm, 3pm and 4pm. *Unfortunately, we currently do not offer any VIP tours on Saturday. Please note that the VIP tour is only available for visitors who are 18 years of age or older. The maximum number of participants per tour is 10, so make sure you book your tickets on time. If you would like to have a private VIP Tour, please, contact our Sales team via: [email protected]

As it is the busiest day of the week, we don't offer VIP tours on Saturday.

This is a unique combi ticket that gives you access to three Amsterdam attractions in one! The ticket includes:

• Entrance to the Heineken Experience (incl. 2 drinks)
• Canal cruise with a Heineken Experience guide
• Entrance to the A'DAM Lookout

You will start with a tour at the Heineken Experience, so we would advise you to arrive on time. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination). Please note that the boat is one-way.

Children are allowed in the attraction as long as they are accompanied by an adult. We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of a soft drink or water. Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €15,75 per person.

Is your question not listed? Please contact our support team .

Heineken Experience

Stadhouderskade 78, Amsterdam, NLD

A visit to the old brewery at the Heineken Experience is a must-see for beer lovers in Amsterdam. During the 90-minute self-guided tour, you'll learn the history of the Heineken beer family, find out how the brand's logo has evolved over time, learn about the complete brewing and bottling process—and, of course, taste the goods for yourself.

The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. At the end, cap off the tour with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

Purchase your Heineken Experience ticket ahead of time to secure a time slot.

Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.

The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transportation. From Amsterdam's Centraal Station, catch line 24 to tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby attractions include the Rijksmuseum and the Van Gogh Museum.

The Heineken Experience is open daily from morning to evening, with extended hours on the weekends in July and August. Last entry is typically two hours before closing. The least crowded time to visit is right when it opens.

You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so plan on having a bite. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.

Located in Heineken’s oldest brewery in the center of Amsterdam, a standard ticket for the Heineken Experience includes an immersive tour of the brewery, an in-depth look at the history of Heineken, a peek inside the original brew room, and two chilled glasses of Heineken beer.

Yes, the information panels and guided tours of the Heineken Experience are all in English. However, you can download a free audio guide in French, Italian, Spanish, Portuguese, Dutch, or German on your phone. Staff members indicate if they speak other languages by the badges on their uniforms.

While the Heineken Experience operates a timed entry policy to ensure it doesn’t get overcrowded, the best time to visit is mid-morning as soon as it opens—preferably during the middle of the week between Tuesday and Thursday. If you’re heading to the rooftop terrace, sunset is a great time to enjoy a chilled beer.

Yes, the Heineken Experience is accessible. While the historical brewery building isn’t accessible, indicating you need accessibility assistance when booking your ticket means that staff can make the necessary arrangements before you visit. It’s also recommended to visit outside of peak hours to avoid crowds.

Yes, the Heineken Experience is worth it. The fun and interactive displays bring the history of the beer to life, while the original brewing room is a significant part of Amsterdam’s heritage. Plus, you can enjoy sweeping views of the Dutch capital alongside a drink from the roof terrace.

No, the Heineken Experience doesn’t offer refunds, even if the reason you can’t come is out of your control—issues with public transport, for example. However, you can reschedule your ticket for another date and time slot. You can do this up to an hour before the start of your tour.

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