tourist visited country

International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

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Most Visited Countries

Travel Hotspots & Popular Destinations

Every year, millions of people across the globe pack their bags and set off to explore the diverse cultures, breathtaking landscapes, unique cuisines, and historic landmarks that the world's countries have to offer. Transnational tourism plays a monumental role in the global economy and significantly impacts the culture and environment of the countries it touches. Using data on international arrivals collected by the World Tourism Organization, we've compiled a list of the most visited countries across the globe and analyzed what makes these nations so attractive to travelers.

Key findings from the data include:

• France tops the list with a whopping 89.4 million arrivals, corroborating its reputation as a global hotspot for its rich history, cultural heritage, fine wines, and exquisite cuisine.
• Making an impressive appearance in the second place is Spain, boasting 83.7 million arrivals, thanks to its sun-soaked beaches, vibrant nightlife, UNESCO World Heritage Sites, and a rich festive tradition.
• The United States, with its diverse topography, iconic landmarks, and multicultural cities, follows closely, welcoming 79.3 million visitors.
• Interestingly, Asian countries like China, with 65.7 million, Turkey, with 51.2 million, and Thailand, with 39.8 million, emphasize the growing interest in Asian cultures, history, landscapes, and culinary delights.
• Countries with a strong historical and cultural background like Italy, Germany, and the United Kingdom boast high arrival numbers, with 64.5 million, 39.6 million, and 39.4 million respectively, demonstrating the global appetite for cultural tourism.

As we travel the spectrum of countries, from the lavender fields of Provence in France to the bustling cityscape of New York in the United States to the Great Wall of China, it's clear that each nation offers a unique array of experiences and attractions that draw people from around the world.

10 Most Visited Countries

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International Tourism, Number of Arrivals - The World Bank

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World Tourism Rankings By Country – Most Visited Countries in the World in 2023

Page last updated: 24 July 2024

2023 marked the return of most global travel, and current world tourism rankings reveal how the tourism industry has recovered post-pandemic. As borders reopened and restrictions eased, tourists worldwide were eager to explore both new and familiar destinations.

What are the top 10 most visited countries in the world? 

France , Spain , and the United States are the leading destinations for international tourism. 

• For more than 30 years, France has held the top spot as the most visited country globally, welcoming more than 100 million international tourists in 2023 and accounting for 8% of the global tourism market.
• France is expected to be the most visited country also in 2024 , with visitor numbers boosted by the Paris Olympics and total international visitors forecast to reach 101 million.

• Spain followed closely with 85.17 million arrivals in 2023, while the United States ranked third, attracting 66.48 million tourists.
• China, ranked fourth in 2019, has dropped out of the top 10 tourist destinations since the onset of the pandemic.
• France, Spain, Turkey, Greece, and the UAE saw increases in tourist arrivals in 2023 compared to 2019, while the USA, Italy, Mexico, the UK, and Germany have experienced declines.

Which country is most visited in Europe? 

France continued to reign as the most visited country in Europe with 100 million visitors in 2023.

• France consistently draws crowds to iconic attractions such as the Eiffel Tower , the Louvre , and its scenic countryside and wine regions.

Which country is most visited in America? 

In the Americas, the United States stood out as the most visited country, attracting 66.48 million international visitors in 2023.

• The United States is known for its diverse landscape, vibrant cities, and iconic sights like the Grand Canyon , Statue of Liberty , and Hollywood .

Which country is most visited in Asia? 

In 2023, Thailand became Asia’s most visited country, attracting around 28.15 million international tourists. 

This marked an increase in visitors, positioning Thailand above China, the former leader in Asian tourism before the pandemic. 

• China’s restrictions on international tourists during the pandemic, followed by a reopening this year, contributed to Thailand’s rise to the top.
• Read more about China’s Tourism Statistics here.

Which country is most visited in Africa and the Middle East?

• In the African region, Morocco stands out as the most visited country, drawing in 14.5 million international visitors in 2023. 

• Saudi Arabia holds the top spot for tourism in the Middle East, with 27.42 million international tourists gracing its lands in 2023.

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Which country has the highest tourism rate in the world? 

France: Leading in Visitor Numbers

France remains the world’s top tourist destination, consistently drawing visitors with its rich culture, historic landmarks, and culinary fame.

• Over 100 million tourists travelled to France in 2023, contributing approximately $68.5 billion in tourism receipts, which averages to about $686 per visitor.

Which country has the world’s biggest tourism? 

United States: Leading in Tourism Revenue

The United States dominates as the largest tourism economy. Not only does it repeatedly rank among the top three most-visited nations, but it also leads in visitor spending. 

• The U.S. welcomed 66.48 million tourists in 2023, who spent more than $175.9 billion or 12% of global tourism receipts, equating to an average spend of $2,645 per visitor.

World Tourism Rankings by Country in Terms of Spending

In 2023, the United States led with 66.48 million tourist arrivals, generating $175.9 billion in receipts. This made up 12% of global tourism receipts, with each tourist spending approximately $2,645 on average during their visit. 

• While France and Spain led in terms of the number of arrivals, the United States excels in total receipts and spending per arrival. 

World Tourism Rankings by Country in terms of Total Arrivals (2023)

Travel patterns : a closer look at the top most travelled countries every year, global tourism 2023 key trends.

• International tourism reached 88% of pre-pandemic levels in 2023, with around 1.29 billion international arrivals (up 34% from 2022). 2
• Revenue from international tourism reached $1.4 trillion in 2023, nearing 93% of the $1.5 trillion recorded in 2019.
• Forecasts for 2024 suggest international tourism will exceed pre-pandemic figures by approximately 2% .
• The Middle East led in the tourism recovery, being the only region to surpass 2019 pre-pandemic arrival numbers by 22% . 
• France has remained the world’s top destination for over three decades, drawing 100 million international visitors in 2023.

Best-Performing Region in Terms of Recovery

International tourism achieved 88% of its pre-pandemic figures in 2023, representing a recovery from the 28% observed in 2020, 31% in 2021, and 66% in 2022. 3

• The Middle East led the recovery with international tourist arrivals soaring to 122% of what they were before the pandemic.
• Close behind, Africa reached 96% , Europe achieved 94% , and America showed a solid recovery at 90% .
• Asia and the Pacific also showed signs of recovery, reaching 65% of their pre-pandemic tourism levels.

What are the prospects for tourism in 2024? 

• The 2024 outlook for the global tourism industry is broadly positive with international tourist numbers expected to reach 1.5 billion , a 17.23% rise from 2023 and 2% increase from 2019. 
• Travel & Tourism set to break all records in 2024 with the contribution of tourism to the global GDP is expected to reach $11.1 trillion .
• Read more about Global Tourism Statistics & Trends and Global Tourism – 2024 Forecast .

Travel Statistics by Country

• Australia Statistics
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• France Statistics
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• Peru – Machu Picchu Statistics
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• EuroMonitor : Top 100 City Destinations for 2023 ↩︎
• UNWTO : Inbound Tourism Ranking – 2010 to 2023 ↩︎
• UNWTO : Impact of the COVID-19 on international tourism ↩︎
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Countries with the highest number of inbound tourist arrivals worldwide 2019-2023

The number of international tourist arrivals worldwide rose sharply in 2023 compared to the previous year across all the most visited destinations in the world. Overall, France was the most visited country by inbound travelers worldwide in 2023, with 100 million international tourist arrivals. Spain, the United States, and Italy followed in the ranking that year.

Has global inbound tourism recovered from the impact of COVID-19?

In 2023, the number of international tourist arrivals worldwide totaled approximately 1.3 billion. While this figure represented a 33 percent annual increase, it remained below the peak in inbound tourist arrivals reported in 2019, the year before the onset of the COVID-19 pandemic. That said, international tourism receipts worldwide exceeded pre-pandemic levels in 2023, peaking at 1.5 trillion U.S. dollars.

What are the most popular global regions for inbound tourism?

When breaking down the  number of international tourist arrivals worldwide by region , Europe has consistently reported the highest volume of inbound travelers, both before and after the impact of the health crisis. In 2023, this region alone accounted for roughly 55 percent of global inbound tourist arrivals. Meanwhile, Asia and the Pacific recorded the second-highest number of inbound tourist arrivals worldwide in 2023.

Countries with the highest number of international tourist arrivals worldwide from 2019 to 2023 (in millions)

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2019 to 2023

countries are ranked based on the highest number of international tourist arrivals in 2023

Figures are periodically updated by the source and might differ from the official UN Tourism rankings as they are based on the available data for the selected years.

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Top 20 Most Visited Countries in the World in 2021

Although COVID-19 has severely disrupted the tourism industry, people are still traveling the world in 2021. Overall, Europe has seen the most visitors by far this year, with popular destinations like France, Spain, and Italy making the top five. The Americas have also seen many international arrivals, with the United States leading the pack. 

Asian and Pacific countries also appear on the list of most visited countries in the world, with China and Thailand getting the most visitors in this region. However, the Middle East and Africa are the regions where numbers are still low.

Map of the Most Visited Countries in the World

France is known as one of the most beautiful countries in the world, with the Eiffel Tower and Paris’ architecture being some of the country’s main draws. While traditional stops like the Louvre and the Palace of Versailles are always the main attractions for tourists, there are other reasons that so many people visit the country. 

In the last few decades, Disneyland Paris has grown in popularity, but visitors also adore France for its cuisine and stunning mountains. 

Spain is a country that just seems to have it all, from the gorgeous scenery and stunning cities to quaint villages and fantastic food. 

The natural beauty of Spain surrounds tourists throughout the country, but the Los Gigantes cliffs and thousands of beaches are some of the country’s most visited areas. 

The big cities, which contain a mixture of European and North African influence, are also favorites, with Barcelona being one of its most visited cities in 2021 . 

3. United States

The United States has remained one of the most visited countries in the world for a long time. Millions of people every year flock to different parts of the 50 states to experience top destinations, like New York City or Los Angeles. 

However, since the USA is one of the largest countries, tourists enjoy visiting other exciting parts of the country as well, like Disneyworld, Yellowstone National Park, and the Las Vegas Strip. 

China retains its spot as one of the top tourist countries because of its breadth, beauty, and history.

As another one of the largest countries by land area, China captivates visitors because of its natural and cultural beauty. Of course, most travelers want to see the Great Wall and Beijing, but China is full of natural wonders and some of the oldest man-made sites in the world. 

5. Italy 

Although located halfway around the world, Italy brings in tourists for many of the same reasons as China. Beautiful landscapes, along with a rich culture, make Italy a favorite.

As the country with the most World Heritage Sites, history and culture are usually the main reasons people worldwide choose to visit the Southern European country. As the birthplace of the Renaissance and the ancient Roman Empire, Italy contains countless instances of art and architecture spanning centuries. 

6. Turkey 

As the only Middle Eastern country to make it into the top 20, Turkey can offer travelers an experience unlike the other destinations on this list. 

As the head of the Byzantine and Ottoman Empires and a history spanning over a millennium, Turkey’s culture and significant sites are vast. Turkey is also famous for its cuisine, most notably Turkish Coffee and Turkish Tea. 

Another little-known reason people flock to Turkey is the amazing business opportunities possible in the country. 

7. Mexico 

Mexico has long been one of the primary destinations for people from the US and Central America, but Mexico has been becoming more popular with international tourists. 

Although many people still believe that Mexico is a dangerous country, it is actually safer than many destinations in the area. Over the years, more and more people are enjoying the variety that Mexico offers, from delicious food and drink to beaches and colonial towns.

8. Thailand 

Thailand has established itself as one of the top tourist countries largely because visitors want to experience this Southeast Asian country’s gorgeous white beaches, busy nightlife, and fun markets. 

Bangkok, in particular, is a tourist favorite in Thailand. The capital contains historic temples, museums and art galleries, famous restaurants, and sky bars.

Visitors also tend to enjoy the sunny weather and the low costs in the country. This convenience allows tourists to get more out of the kingdom.

 9. Germany

Just like its other Western European neighbors, Germany is one of the most popular destinations in the world. 

Many tourists visit Germany to get a look at its greatest cities, including, 

• Frankfurt 
• Hamburg 

Yet, this destination appeals to international visitors for other reasons as well. For instance, several events draw tourists, such as Oktoberfest, Carnival Season, the Berlin Film Festival, and the Frankfurt Book Fair. 

10. United Kingdom

The United Kingdom remains one of the most visited countries globally, and for a good reason. The UK houses extensive culture, history, and scenery, making it a world favorite for centuries.

With shows and movies like Harry Potter and Downton Abbey showing off the grand scenes that exist in the island nation, it’s no wonder that people around the world want to see the country for themselves. From Iron Age forts and Medieval castles to astounding cliffs and rolling hills, the UK continues to capture the world’s imagination. 

11. Japan 

Japan is best known for its innovation and culture, which continuously entices international visitors. Renowned for anime, fashion, and technology, Japan receives millions of tourists a year.

But Tokyo and other big cities aren’t the only destinations people seem to love. Visitors are also excited to see towering Mount Fuji with their own eyes as well as the cherry blossoms and extensive forests of the country. 

12. Austria

Although Austria doesn’t get as much press as some of the other countries on this list, people still adore the Central European nation. 

Austria is one of the few countries that can keep up its enticement to international visitors year-round. During the summer, tourists can comfortably visit the country’s many gorgeous destinations, like Vienna. When it’s cold, though, visitors prefer to ski at some of the country’s best resorts.

13. Greece 

Home to the ancient Greek city-states, Greece has long been considered one of the most influential cultures in Western society. 

From the Parthenon to the original Olympic fields, history abounds in the Mediterranean nation. Visitors can also experience the fantastic food, wine, and coffee that defines modern Greek life. 

14. Malaysia

After Thailand, Malaysia is one of the main tourist favorites in Southeast Asia. 

Visitors can explore the extensive natural world of the land, including caves, tropical beaches, wild orangutans and tigers, tea plantations, and mountains.

However, the manufactured parts of Malaysia can be just as stunning. For instance, many people come to Kuala Lumpur to see the Petronas Twin Towers, which were once the largest buildings in the world. 

15. Portugal

Portugal is another of the most visited countries in the world, located in Western Europe. Just like its Spanish neighbor, Portugal houses some of the most captivating cities and towns on the planet. Portugal is also a great way to see Western Europe without spending too much.

In the Atlantic-coasted nation, tourists find a safe country that is easy to travel throughout while also containing some of the most remarkable architecture in the world.

Although Russia is still one of the top tourist countries, people worldwide have had some reservations about traveling to the old Soviet country. 

Even though certain places like Chechnya and Crimea may not be the best destinations, Russia is a massive nation with a lot of variety. Moscow and St. Petersburg are still favorites for travelers, and countless people enjoy popular Russian destinations without a worry.

17. Hong Kong

People often describe Hong Kong as the place where eastern and western traditions meet , and many travelers enjoy seeing the mesh of two different cultures.

Hong Kong is also an excellent place for people who love shopping and vibrant nightlife. The country is full of malls, shops, and markets that sell basically anything a person could want, and there’s never a shortage of bars and entertainment.

Poland is one of the best places to experience Eastern Europe. The nation, in the heart of the European continent, houses 15 World Heritage Sites as well as forests, mountains, and lakes. 

Visitors also enjoy the plethora of traditional cuisine that Poland offers, such as pierogi, glazed cheesecake, and bigos. Furthermore, the food and drink are also relatively cheap in the nation, and a meal often costs as little as three euros. 

19. Canada 

Canada’s expansive natural beauty tends to be one of the top reasons that people want to visit the enormous country. The nation holds almost every type of landscape, including forests, mountains, and even some desert. 

Furthermore, Canada’s cities are also safe and multicultural, making them a world favorite. Some of Canada’s most visited cities include:

• Calgary 
• Niagara Falls
• Quebec City

20. Netherlands

The Netherlands keeps bringing in tourists because of its quaint villages, bustling cities, and well-liked art and architecture. 

From the national parks like Dunes of Texel and Zuid-Kennemerland to the big cities of Amsterdam and Rotterdam, travelers like to explore the beautiful landscapes and rich culture of this small European nation.

The country has also produced world-famous artists like Rembrandt and Vincent van Gogh.