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Quotes , Australia

101 best quotes about australia that will inspire you to travel down under.

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Looking for the best quotes about Australia ? We’ve got you covered!

Australia is a beautiful country. It’s home to some of the most incredible natural landmarks in the world including the Great Barrier Reef and Uluru .

Although most of these places will leave you speechless, some famous authors and celebrities did manage to put words on the beauty of Australia .

In this article, you will discover amazing travel quotes about Australia, the people and the landscapes.

Whether you just need a dose of inspiration or are looking for great Australia Instagram captions, you will find everything here!

I’ve also included a selection of my own quotes. After travelling around Australia for a year, I got the chance to see so many beautiful places and this country truly stole my heart.

So, are you ready to discover the best Australian quotes? Let’s get started.

🔎 Table of Contents

Australia Travel Quotes

Travelling around Australia is a magical experience. Whether you are a backpacker on a Working Holiday Visa or an Australian who likes to discover your own country, this Australia travel quotes will make you want to see more!

“Australia is about as far away as you can get. I like that.” – Andre Benjamin

“I think Melbourne is by far and away the most interesting place in Australia, and I thought if I ever wrote a novel or crime novel of any kind, I had to set it here.” – Peter Temple

“Once people come to Australia, they join the team.” – Tony Abbott

“Australia is just so full of surprises.” – Bill Bryson

“Australia is a wild place.” – Kurt Vile

“Being lost in Australia gives you a lovely sense of security.” – Bruce Chatwin, The Songlines

“Australia is my lens. I cannot see the world any other way.” – Peter Carey

“People who say, ‘There’s nothing to fear from spiders’ have clearly never been to Australia.” – Cate Blanchett

“There is no place in the world like Australia. Not even its beautiful neighbor New Zealand.” – Henry Rollins

“Australia is one of my favorite places to play – it’s a crazy experience.” – Trombone Shorty

“Australia’s a place I’ve always wanted to visit because of the beautiful beaches. I am surprised by how cosmopolitan the cities are; it wasn’t what I expected.” – Sara Sampaio

“I’d love to come to Australia. I’d love to walk about the Sydney Opera House.” – Nik Wallenda

“As we grew to love South Australia, we felt that we were in an expanding society, still feeling the bond to the motherland, but eager to develop a perfect society, in the land of our adoption.” – Catherine Helen Spence

“I have visited Australia several times, and I always try to make a point of going to Melbourne because it’s almost my favorite city there, Melbourne and Sydney. But I shouldn’t say that because I haven’t been everywhere and I’m very fond of Perth too!” – Jackie Collins

“No one knows, incidentally, why Australia’s spiders are so extravagantly toxic; capturing small insects and injecting them with enough poison to drop a horse would appear to be the most literal case of overkill. Still, it does mean that everyone gives them lots of space.” – Bill Bryson, Down Under

“Australia is so cool that it’s hard to even know where to start describing it. The beaches are beautiful; so is the weather. Not too crowded. Great food, great music, really nice people. It must be a lot like Los Angeles was many years ago.” – Mary-Kate Olsen

“The more I go to Australia, the more I realise how enormous the country is and how much there is to see. There’s really nowhere like it.” – Kate Garraway

“I’ve always wanted to go to Australia. I hear it’s a great place. I mean, kangaroos are pretty awesome. That’s an up factor.” – Zachary Gordon

“I love coming to Australia. It’s one of my favourite places.” – Jillionaire

“Australia is mostly empty and a long way away. Its population is small and its role in the world consequently peripheral. It doesn’t have coups, recklessly overfish, arm disagreeable despots, grow coca in provocative quantities, or throw its weight around in a brash and unseemly manner. It is stable and peaceful and good. It doesn’t need watching, and so we don’t. But I will tell you this: the loss is entirely ours.” – Bill Bryson, Down Under

“It’s always hot in Australia.” – Angelique Kerber

“Peace out Australia! You always make me feel at home.” – Zac Efron

“There’s an ease that I have living in Australia. The best things about Sydney are free: the sunshine’s free, and the harbour’s free, and the beach is free.” – Russell Crowe

Funny quotes about Australia

Now is time for a little bit of fun! If you want a good laugh, you will love these funny quotes about Australia!

“Don’t worry about the world ending today; it’s already tomorrow in Australia.” – Charles M. Schulz

“Australia is an outdoor country. People only go inside to use the toilet. And that’s only a recent development.” – Barry Humphries

“It is in the national interest to have the Flying Kangaroo. It’s in the interests of our tourism industry. It’s in the interests of jobs here in Australia.” – Anthony Albanese

“I think Australia has to be a country which has the ‘Welcome’ sign out.” – Paul Keating

“Every country is like a particular type of person. America is like a belligerent, adolescent boy; Canada is like an intelligent, 35-year-old woman. Australia is like Jack Nicholson. It comes right up to you and laughs very hard in your face in a highly threatening and engaging manner.” – Douglas Adams

“One meal I’m constantly reminded about is when I ate kangaroo tail in the desert in Australia; it wasn’t necessarily my favorite, but I will always remember it.” – Rob Machado

“Australia, to the rest of the world, is just far away, and Australia in the Thirties was the faraway of the faraway.” – Baz Luhrmann

“When I have a bad day, I dream about opening up a gelato stand on the streets of Sydney, Australia. Doesn’t everyone have a random escape fantasy?” – Nancy Lublin

“In Australia, not reading poetry is the national pastime.” – Phyllis McGinley

“A suggested name for the nation’s capital Canberra was “Sydmeladperbrisho” (using the first syllables of the state capitals)” – Bill Bryson

“I wonder if it is Australia’s great distance from more populated land masses that allows its inhabitants to be left to their own devices, to be incredibly creative and, at times, to be wonderfully weird.” – Henry Rollins

“I love Australia, and I especially love those rugby players.” – Jennifer Coolidge

“I love London. I love the UK, but if I was going to live anywhere else on Earth, it would be Australia.” – Tom Parker Bowles

“Australia is fun, but completely exhausting and confusing because I never get on with the different time zone.” – Michael McIntyre

“I love Australia! I got a boot thrown at me there.” – Art Alexakis

“Australia is breathtakingly beautiful, and I can’t wait to visit again.” – Joe Nichols

“After going to Australia, it’s hard to go anywhere after that. I want to move there. I’m obsessed with it.” – Nina Dobrev

“I was fortunate enough to visit a lot of beautiful places around the world. The most astonishing and memorable experiences were my trips to Africa and Australia.” – Karolina Kurkova

Quotes about the Australian culture

Australia is a very cosmopolitan country. You will find all nationalities there and that diversity has created a very interesting culture. These quotes will give you a glimpse of what it is like.

“Australia is a nation of compassion. Courage and compassion. And the third of these great values: resilience.” – Kevin Rudd

“Way of life in Australia focuses more on the outdoors.” – Thomas Muster

“There’s an expression in Australia that’s called ‘Go Bush,’ which means to get out of the city and relax. I try and ‘go bush’ to places where there’s no cell reception. But, I don’t get to do that often, so for the most part, it’s just a state of mind.” – Cate Blanchett

“I love food, all types of food. I love Korean food, Japanese, Italian, French. In Australia, we don’t have a distinctive Australian food, so we have food from everywhere all around the world. We’re very multicultural, so we grew up with lots of different types of food.” – Hugh Jackman

“To live in Australia permanently is rather like going to a party and dancing all night with one’s mother.” – Barry Humphries

“Australians are very provincial in many ways. If they feel that you’ve used them as a stepping stone to bigger things, they resent it.” – Graham Russell

“Australia’s treatment of her Aboriginal people will be the thing on which the world will judge Australia and Australians – Not just now, but in the greater perspective of history.” – Gough Whitlam

“I think Australia is just a great place to bring up a family.” – Anthony Pratt

“Both my parents are English and came out to Australia in 1967. I was born the following year. My parents, and immigrants like them, were known as ‘£10 poms.’ Back then, the Australian government was trying to get educated British people and Canadians – to be honest, educated white people – to come and live in Australia.” – Hugh Jackman

“In Australia, we cling on to whatever culture we have. We’re such a multicultural country.” – Brenton Thwaites

“We believe in the Australian promise; that if you work hard, you won’t be left behind.” – Wayne Swan

Quotes about Australians

Australians are amazing people. They are kind, laid-back, helpful… they really are great. If you ever go to Australia, that’s one of the first things you will notice. Meanwhile, here are some quotes about Australians.

“Australians are a passionate lot. We are also a very practical lot.” – Kevin Rudd

“The Australian public are very fair and they are always prepared to give a leader of a major political party a fair go.” – Tony Abbott

“I love Australia. I love the people there; they are fantastic. The business opportunities are endless.” – Anthony Pratt

“Australia is my favorite place to visit. The fans are great, and the sport of bodybuilding is huge.” – Ronnie Coleman

“Even the Australians don’t know how beautiful their own country is. Particularly where we were shooting ‘The Straits.’ Most of my stuff was done on an aboriginal settlement on the south shore, opposite Cairns, which I believe was the site where the last person was eaten in Australia.” – Brian Cox

“I like Australia, but every time I’m there, I feel like everybody’s being sarcastic because everyone’s so nice.” – Banks

“I kind of assumed all of Australia was like the Gold Coast – so I was telling people Australians just work out and go to the beach. Like, Australia has it figured out! But then I went to Sydney, and it was nothing like the Gold Coast – but I still loved it.” – Yahya Abdul-Mateen II

“You don’t leave Australia unless you are passionate. Any Australian actor who comes to America is really committed. There are no dabblers – it’s all or nothing.” – Margot Robbie

“I love Australia; it was a really, really nice experience for me. It’s such a beautiful place. The people are beautiful – like, really beautiful – and they are beautiful in terms of their personalities. It’s a great place to be. It’s like you are in a little bit of a dream world.” – Shawn Mendes

“There is nothing more Australian than spending time in somebody else’s country.” – Anonymous

“The Australian people expect the Government to govern, they don’t expect it to make excuses.” – Tony Abbot

“The Australian fans are really friendly and personable; the sense of humour is a lot less dry than the English.” – Tom Hopper

“The only time an Australian ever walks is when his car runs out of petrol.” – Barry Richards

“The Australians, it seems to me, thrive on their remoteness from the world and see it as a way of keeping up a code of “No worries, mate,” while peddling their oddities to visitors: nonconformity is at once a fact of life for many, and a selling point.” – Pico Iyer, Falling Off the Map

“Australians are very unfair in this way. They spend half of any conversation insisting that the country’s dangers are vastly overrated and that there’s nothing to worry about, and the other half telling you how six months ago their Uncle Bob was driving to Mudgee when a tiger snake slid out from under the dashboard and bit him on the groin, but that it’s okay now because he’s off the life support machine and they’ve discovered he can communicate with eye blinks.” – Bill Bryson, Down Under

“The people are immensely likable— cheerful, extrovert, quick-witted, and unfailingly obliging. Their cities are safe and clean and nearly always built on water. They have a society that is prosperous, well ordered, and instinctively egalitarian. The food is excellent. The beer is cold. The sun nearly always shines. There is coffee on every corner. Life doesn’t get much better than this.” – Bill Bryson, Down Under

“Australians have a free spirit and an ability to think outside the box, and that is why I like Australia so much.” – Brian Schmidt

“It’s always a pleasure on a personal note for me to come back to Australia.” – Nick Cave

“Being an Australian that’s been No. 1 in the world back home playing in Australia, that’s a pretty cool moment to have.” – Jason Day

“Everyone knows how much Australia means to me. I try to get back here as much as I can, but normally it’s for work, so I’m in and out and jetlagged and stressed.” – Kylie Minogue

Quotes about Australian landscapes

Australia is known for its incredible landscapes. Because the country is so big, you can find all sorts of climates in Australia. This also means that you will find very different sorts of landscapes. Tropical rainforest, dry desert, continental vineyards… it has it all!

“That’s one of the things I miss most about Australia – the countryside.” – Yvonne Strahovski

“Australia is a phenomenally beautiful country, and every time I go away and come back, it never ceases to amaze me.” – David Wenham

“Australia lives with a strange contradiction – our national image of ourselves is one of the Outback, and yet nearly all us live in big cities. Move outside the coastal fringe, and Australia can feel like a foreign country.” – Kate Grenville

“In particular, Australia, because of its ancient geography, soil profile and distinctive weather patterns, is more adversely affected by climate variability than some other continents.” – Peter Garrett

“[Australia] is the home of the largest living thing on earth, the Great Barrier Reef, and of the largest monolith, Ayers Rock (or Uluru to use its now-official, more respectful Aboriginal name).” – Bill Bryson, Down Under

“It has more things that will kill you than anywhere else. Of the world’s ten most poisonous snakes, all are Australian. Five of its creatures – the funnel web spider, box jellyfish, blue-ringed octopus, paralysis tick, and stonefish – are the most lethal of their type in the world. This is a country where even the fluffiest of caterpillars can lay you out with a toxic nip, where seashells will not just sting you but actually sometimes go for you. … If you are not stung or pronged to death in some unexpected manner, you may be fatally chomped by sharks or crocodiles, or carried helplessly out to sea by irresistible currents, or left to stagger to an unhappy death in the baking outback. It’s a tough place.” – Bill Bryson, Down Under

“I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains.” – Bill Bryson, Down Under

“You are totally at the mercy of nature in this country, mate. It’s just a fact of life. But I tell you one thing.” “What’s that?” “It sure makes you appreciate something like this when you know it could all go up in a puff of smoke.” – Bill Bryson, Down Under

“The beauty of the air, from the air… You haven’t seen Australia unless you see it from the air. The coastline, the colours of the inland. The claypans, the forests. It’s just all so beautiful. You’d never see that from the road. People climb mountains to see these things. You see that every time you take off.” – Nancy Bird Walton (Australian Aviator)

“I stress the uniqueness of the Australian landscape and its metaphysical and mythic content.” – Arthur Boyd

“I am lucky to live in an incredible place of deserts and ancient culture. Rugged country, at times harsh and unforgiving, but this facade crumbles every now and again to reveal the true delicacy of life in Desert Country…” – Peter Carroll

“The hot wind, born amid the burning sand of the interior of the vast Australian continent, sweeps over the scorched and cracking plains, to lick up their streams and wither herbage in its path, until it meets the waters of the great south bay; but in its passage across the straits it is reft of its fire, and sinks, exhausted with its journey, at the feet of the terraced slopes of Launceston.” – Marcus Clarke

“It’s the colours, the light, the space. It’s really very deep in my soul… In the Australian bush and inland deserts, there is a sense of being the first person in a place.” – Suzanne Cory

“It is not in our cities or townships, it is not in our agricultural or mining areas, that the Australian attains full consciousness of his own nationality; it is in places like this, and as clearly here as at the centre of the continent. To me the monotonous variety of this interminable scrub has a charm of its own; so grave, subdued, self-centred; so alien to the genial appeal of more winsome landscape, or the assertive grandeur of mountain and gorge.” – Joseph Furphy, Tom Collins, Such is Life

Quotes about the Australian accent

Ah the Australian accent! This is one of the first things we think of when it comes to Oz. They do speak English but they have quite an accent and they love shortening words. It’s super fun!

“The Australian language is easier to learn than boat talk. It has a vocabulary of about six words.” – P. J. O’Rourke

“It’s rare that there’s a role that requires an Australian accent.” – Heath Ledger

“The Australian accent is sort of like going down a step in smartness, you could say, because you guys pronounce things as they’re spelled. We add and abbreviate stuff.” – Callan Mcauliffe

Original Australia Quotes

This section is a very personal one. Australia is my favourite country in the world.

I spent a lot of time exploring it and this is why I came up with these original quotes that you can use as an Australia Instagram caption.

While I know that you were probably mainly looking for Australia quotes from famous people, these are very personal and you can use them on your social media if you want to.

“Australia steals your heart and fills it with a passion for adventure!” – Pauline from BeeLoved City

“Nothing beats the sense of freedom you get when you discover Australia” – Pauline from BeeLoved City

“If you visit Melbourne or Sydney, you won’t see much of a difference compared to Europe or North America. The day you go on a road trip in the Outback and have to pack 40L of water because there aren’t any shops for the next 1,000km, you understand that Australia is a world of its own” – Pauline from BeeLoved City

“When you get to Hill Inlet Lookout and discover Whitehaven Beach, that’s when you understand what the word “breathtaking” really means” – Pauline from BeeLoved City

“Australia is filled with incredible landscapes. It’s the biggest open-air museum in the world” – Pauline from BeeLoved City

“We always talk about the Italian dolce vita. Go to Australia. That’s where you will understand what the dolce vita really is like. Only thing is, they call that “laid-back” “ – Pauline from BeeLoved City

“Go to Uluru. You need to see it from your own eyes. If you look at photos, you may think it’s just a big red rock. Once you drove 2,000 km through the desert and finally catch a glimpse of Uluru. That’s when the magic happens.” – Pauline from BeeLoved City

“Australia is not just a beautiful country. It’s also the place where I felt the safest in the world” – Pauline from BeeLoved City

“Australians are so lovely that I thought there was something wrong with them at first. Turns out, there is something wrong with everybody else!” – Pauline from BeeLoved City

“There is nothing like Australia” – Pauline from BeeLoved City

“You may not think of Australia as a historical country but yet, it’s home to the oldest civilisation in the world. Knowing that, Australia may just be the most cultural and historical country of all.” – Pauline from BeeLoved City

I hope you enjoyed these Australian quotes. If you know any cool ones that should be added, don’t hesitate to let me know.

You may also be interested in:

• 17 Highlights of Australia You Must Add to your Bucket List
• The Best Australia Quiz: 165 Australian Questions and Answers for your trivia night!
• 83 Fascinating, Fun and Interesting facts about Australia

Founder of Beeloved City, I am originally from France and have been living in the UK since 2016. I've travelled to 25 countries as a backpacker, travel coordinator and for holidays. I spent a year in Australia before eventually settling down in Manchester, England

Big Australia Bucket List

Absolutely EVERYTHING to see, do and experience in Australia

50+ Quotes About Australia To Inspire Your Travels

If you’re looking for a slice of Australiana in the form of some inspiring quotes and sayings, then you are definitely in the right place. This collection of 50+ quotes about Australia has quotes about travel in Australia, life in Oz, the landscape of Australia, our deadly Aussie animals, what famous people think of the land down under and includes some words and Australian proverbs from our indigenous people and First Nations people. (aboriginal Australians is a term you may have seen or heard before, as ‘Aboriginal’ in Latin means ‘from the beginning’, and was initially used because there is no First Nations word that refers to all First Nations people in Australia).

So whether you are planning a trip to Oz – or just want to get in the mood for an Australia day style celebration – these Aussie quotes are sure to get you in the mood!

Table of Contents

• 1 Travel Quotes About Australia
• 2 Quotes About Australia from Famous People
• 3 Australian Quotes About the Landscape & Its Animals
• 4 Quotes About The Aussie Way of Life
• 5 Australian Quotes & Australian Sayings from Films

Travel Quotes About Australia

1. “Being lost in Australia gives you a lovely sense of security.” – Bruce Chatwin, The Songlines

2. “We are all visitors to this time. This place we are just passing through. Our purpose here is to Observe. To Learn. To Grow. To Love. And then we return home” – Australian Aboriginal Proverb (such wise words from our indigenous Australians, we can learn so much from aboriginal culture.)

3. “I am not the same having seen the moon shine on the other side of the world” – Mary Ann Radmacher

4. “Don’t worry about the world ending today. It’s already tomorrow in Australia” – Charles M Schulz (one of the great motivational quotes to remind us tomorrow is only a day away)

5. “I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains. I love her far horizons, I love her jewel-sea, Her beauty and her terror – The wide brown land for me!” – Dorothea Mackellar (an inspiring quote – or rather poem – I fully agree with. It’s the wide brown land for me too)

6. “Australia is about as far away as you can get. I like that.” – Andre Benjamin

7. “The potential for adventure makes life worth living” – Vicki Garside, MakeTimeToSeeTheWorld (and is ALWAYS my quote of the day. I am biased though!)

8. “Every country is like a particular type of person. America is like a belligerent, adolescent boy; Canada is like an intelligent, 35-year-old woman. Australia is like Jack Nicholson. It comes right up to you and laughs very hard in your face in a highly threatening and engaging manner” – Douglas Adams (this is one of my favourite Australia quotes – it always makes me smile. I think we’ve all met that Aussie!)

9. “Australia is a phenomenally beautiful country, and every time I go away and come back, it never ceases to amaze me” – David Wenham

10. “Australia is breathtakingly beautiful, and I can’t wait to visit again” – Joe Nichols

11. “Traveler, there are no paths. Paths are made by walking” – Australian Aboriginal Proverb (according to many sites , but may in fact be from Antonio Macado)

12. “It’s a perfect day here in Australia, glorious blue sunshine.” – Christopher Martin-Jenkins

13. “Australia is just so full of surprises” – Bill Bryson

14. “Fill your life with adventure, not things. Have stories to tell, not stuff to show.” – Unknown

15. “There is nothing more Australian than spending time in somebody else’s country.” – Anonymous  (Aussies do like to get around (the world) a bit!)

16. “I found myself drawn to the remote Kimberley region of Australia – in the far Northwest corner of the country – our last frontier. I still can’t explain why. I kept coming back over many years and started shooting material.” – Brendan Fletcher

17. “I’m in the love with the city. You can impress an Australian with a city, but you can’t impress them with a beach.” – Rose Byrne

Quotes About Australia from Famous People

18. “God Bless America. God Save The Queen. God defend New Zealand and thank Christ for Australia.” – Russell Crowe

19. “I want people to throw on a hat, head out into the outback and see the real Australia. You can do it how you want – independently in a 4WD, camping under the stars, or being treated like a king in a luxury homestead or on a cruise.” – John Torode

20. “There’s an expression in Australia that’s called ‘Go Bush,’ which means to get out of the city and relax. I try and ‘go bush’ to places where there’s no cell reception. But, I don’t get to do that often, so for the most part, it’s just a state of mind.” – Cate Blanchett

21. “There is no place in the world quite like Australia. Not even it’s beautiful neighbour New Zealand” – Henry Rollins

22. “There’s as ease that I have living in Australia. The best things about Sydney are free: the sunshine’s free, the harbour’s free and the beach is free” – Russell Crowe

23. “You know, I’m Australian, and we have got the worst sense of humour. We are cruel to each other.” – Steve Irwin (of Crocodile Hunter – and unfortunate stingray accident – fame)

24. “Australia is my lens. I can’t see the world any other way.” – Peter Carey

25. “Such is life” – Ned Kelly (more a quote about the mentality of the Australian nation, than a quote about Australia itself, but one we just had to include. I mean, Ned Kelly is one of the most famous Aussies there has been)

Australian Quotes About the Landscape & Its Animals

26. “[Australia] is the home of the largest living thing on earth, the Great Barrier Reef, and of the largest monolith, Ayers Rock (or Uluru to use its now-official, more respectful Aboriginal name). It has more things that will kill you than anywhere else. Of the world’s ten most poisonous snakes, all are Australian.

Five of its creatures – the funnel web spider, box jellyfish, blue-ringed octopus, paralysis tick, and stonefish – are the most lethal of their type in the world. This is a country where even the fluffiest of caterpillars can lay you out with a toxic nip, where seashells will not just sting you but actually sometimes go for you.

… If you are not stung or pronged to death in some unexpected manner, you may be fatally chomped by sharks or crocodiles, or carried helplessly out to sea by irresistible currents, or left to stagger to an unhappy death in the baking outback. It’s a tough place.” – Bill Bryson, In a Sunburned Country (so many sayings and quotes have tried to describe our unique Australia wildlife – but I find this one the most complete!)

27. “Whoever authorized the evolution of the spiders of Australia should be summarily dragged out into the street and shot.” – Mira Grant, How Green This Land, How Blue This Sea

28. “No one knows, incidentally, why Australia’s spiders are so extravagantly toxic; capturing small insects and injecting them with enough poison to drop a horse would appear to be the most literal case of overkill. Still, it does mean that everyone gives them lots of space.” – Bill Bryson, In a Sunburned Country

29. “I was lucky enough to grow up in Western Australia and know that the Australian Outback is vast and spell-binding and heart-stoppingly beautiful, and the characters that inhabit it are unique and hilarious and tough and cheeky.” – Tim Minchin (one of the Australian life quotes that provide a snapshot of what it is like to grow up in WA)

29. “There was one thing no one considered, however: Australia was populated by Australians. While the rest of us were trying to adapt to a world that suddenly seemed bent on eradicating the human race, the Australians had been dealing with a hostile environment for centuries. They looked upon our zombie apocalypse, and they were not impressed.” – Mira Grant, How Green This Land, How Blue This Sea 

(we might not quite be at zombie apocalypse stage just yet (but after 2020 – who knows) and I think this funny quote will still be relevant when we get there!)

29. “Unlike New Zealand, which has nothing especially predatory, Australia is full of spiders and crocodiles and all kinds of animals that will eat and sting you” – Brain Cox

30. “The beauty of the air, from the air… You haven’t seen Australia unless you see it from the air. The coastline, the colours of the inland. The claypans, the forests. It’s just all so beautiful. You’d never see that from the road. People climb mountains to see these things. You see that every time you take off.” – Nancy Bird Walton

31. “It’s the colours, the light, the space. It’s really very deep in my soul… In the Australian bush and inland deserts, there is a sense of being the first person in a place.” – Suzanne Cory

32. “Land is a central part of the connection to country and to our identity as people. Many of our significant sites, landscapes, customs and stories focus on connection to land. Land is therefore very important to our culture, history and future.” – First Nations Quote

33. “The more you know, the less you need.” – First Nations saying / Australian Aboriginal saying

Quotes About The Aussie Way of Life

34. “There is no better way of life in the world than that of the Australian. I firmly believe this. The grumbling, growling, cursing, profane, laughing, beer drinking, abusive, loyal-to-his-mates Australian is one of the few free men left on this earth. He fears no one, crawls to no one, bludges on no one, and acknowledges no master. Learn his way. Learn his language. Get yourself accepted as one of him; and you will enter a world that you never dreamed existed. And once you have entered it, you will never leave it.” – John O’Grady

35. “The Australians, it seems to me, thrive on their remoteness from the world and see it as a way of keeping up a code of “No worries, mate,” while peddling their oddities to visitors: nonconformity is at once a fact of life for many, and a selling point.” – Pico Iyer, Falling Off the Map

36. “Mates such as they must stand by one another” – Mary Grant Bruce

37. “Australia is a land of compassion. Courage and compassion. And the third of these great values: resilience” – Kevin Rudd

38. “Once people come to Australia, they join the team.” – Tony Abbott

39. You feel free in Australia. There is great relief in the atmosphere – a relief from tension, a relief from pressure, an absence of control of will or form. The skies open above you and the areas open around you.” – D. H. Lawrence

40. “I love food, all types of food. I love Korean food, Japanese, Italian, French. In Australia, we don’t have a distinctive Australian food , so we have food from everywhere all around the world. We’re very multicultural, so we grew up with lots of different types of food.” – Hugh Jackman

41. “In Australian culture, people are just more laid back, people aren’t as serious, they just take their time with things. It’s just like, whatever, if I don’t get it done I don’t get it done.” – Andrew Bogut

42. “It’s Australian to do such things because, however uncivilised they may seem, it’s human to do them” – Hugh Mackay

43. “Australia lives with a strange contradiction – our national image of ourselves is one of the Outback, and yet nearly all us live in big cities. Move outside the coastal fringe, and Australia can feel like a foreign country.” – Kate Grenville

44. “The only time an Australian ever walks is when his car runs out of petrol” – Barry Richards

Australian Quotes & Australian Sayings from Films

These are the soundbites and quotes that have entered the everyday language of people around the world. We bet you have heard at least 1 or 2 of these before (even if you were not sure from where!)

45. “That’s not a knife. THAT’S a knife!” – Mick Dundee in Crocodile Dundee

46. “Tell them they’re dreaming.” – Darryl Kerrigan in The Castle

47. “How’s the serenity?” Darryl Kerrigan in The Castle (and referring to the tranquillity of Bonnie Doon)

48. Chopper: “Why would I shoot a bloke BANG, then drive him to the bloody car and whizz him off to the hospital at a hundred miles an hour? It defeats the purpose of having shot him in the first place.” – Chopper

49. “You’re terrible, Muriel” – Joanie in Muriel’s Wedding

50. “The thing I can’t stand about you, mate, is you’re always so bloody cheerful.” – Frank Dunne in Gallipoli

51. Debbie Vickers: “Oh, god. Do I look alright?” Tracy: “Rootable.” – Puberty Blues

52. “I am a nice shark, not a mindless eating machine. If I am to change this image, I must first change myself. Fish are friends, not food.” – Bruce in Finding Nemo

53. “I’ve been to Australia. I’ve met the devil, drank beer and snogged kangaroos.” – Alan Martin, Tank Girl 2

54. On Australia: “So where the bloody hell are ya (you)?!” – Australian Tourism Campaign in 2006 (which coincidentally was banned on release in the UK!)

And that’s a wrap. We hope you enjoyed our top quotes about Australia and found something that you either identify with or are inspired by.

And if you don’t mind sharing the love for these Aussie quotes, a tweet, flip, pin, or Facebook share would be much appreciated! (Full-sized pins available by clicking the share bar on the left – and all the images above are pins too!)

READY MORE TRAVEL INSPIRATION? YOU MIGHT BE INTERESTED IN THESE RECENT POSTS, TRAVEL ARTICLES, DESTINATION GUIDES, TRAVELER RESOURCES, TRAVEL GEAR GUIDES AND RELATED POSTS ABOUT OTHER AMAZING PLACES AROUND AUSTRALIA:

• Test Your Aussie Knowledge: The Big Australia Trivia Quiz + 80+ Interesting Facts about Australia
• South Australia: Adelaide Travel Guide (Perfect for First Time Visitors)
• Australian Capital Territory: Top Things to do in the ACT
• Queensland: QLD Bucket List (inc. the some of the best spots on the East Coast Australia – think Gold Coast, Sunshine Coast, Airlie Beach, and the Great Barrier Reef) + 50 Things to do in Outback Queensland
• New South Wales: Top Things to do in Sydney (inc. The Sydney Opera House, Byron Bay & the Blue Mountains ) & Best Places to visit in NSW + Incredible Ski Resorts in NSW
• Victoria: Free Things to do in Melbourne , Melbourne Travel Guide (Perfect for First Timers), Best Time To Visit Melbourne (Month by Month Guide) + Best Day Trips from Melbourne (inc. the Great Ocean Road)
• General Australia Inspiration: 25 Best Places to Visit in Australia (inc. Alice Springs in the NT!) + Best Australian Travel Apps + Australia Travel Tips to Know Before You Go

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What Is Australia’s Tourism Slogan?

By Michael Ferguson

Australia is a beautiful country with diverse landscapes, rich culture, and unique wildlife. It attracts millions of tourists every year from all over the world. The country’s tourism industry is well known for its innovative marketing campaigns, and one of the most recognized elements of these campaigns is its tourism slogan.

The current tourism slogan for Australia is “There’s Nothing Like Australia.” This slogan was launched in 2010 as part of a major rebranding campaign by Tourism Australia. The campaign aimed to showcase the diversity and uniqueness of Australia’s tourism offerings and to encourage international visitors to explore more of the country.

What Inspired This Slogan?

Tourism Australia conducted extensive research before launching the “There’s Nothing Like Australia” campaign. The research revealed that international visitors were drawn to Australia because of its natural beauty, friendly people, and laid-back lifestyle. They also wanted to experience unique activities or attractions that they couldn’t find anywhere else in the world.

Based on this research, Tourism Australia decided to focus on showcasing the country’s unique experiences that couldn’t be found anywhere else. They also wanted to create a sense of pride among Australians about their country’s beauty and culture.

How Has The Slogan Been Used?

Tourism Australia has used the “There’s Nothing Like Australia” slogan in various ways since it was launched. It has been incorporated into television advertisements, print ads, online campaigns, social media posts, and even on merchandise such as t-shirts and hats.

The slogan has also been used to promote specific destinations or experiences within Australia. For example, an advertisement might feature stunning images of Uluru (also known as Ayers Rock) with the tagline “There’s Nothing Like Uluru.”

Has The Slogan Been Successful?

The success of a tourism slogan is difficult to measure accurately. However, Tourism Australia has reported that the “There’s Nothing Like Australia” campaign has been successful in increasing international visitor numbers and improving the overall perception of Australia as a tourist destination.

The campaign has won numerous awards, including the prestigious Grand Prix at the Cannes Lions International Festival of Creativity in 2012. It has also been praised for its innovative use of social media and user-generated content.

10 Related Question Answers Found

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AdNews Newsletter

Thirty years of Tourism Australia: A history of iconic ads

The Dundee Returns campaign, launched today in the US during the Super Bowl , marks the biggest spend from Tourism Australia in any single overseas market at $36 million.

The body has a history of iconic advertising, from Paul Hogan saying G'day, to Lara Bingle yelling 'Where the bloody hell are you?'. We take a look at 30 years of tourism ads.

1984 – 1989: Feel the Wonder Down Under 2004 – 2006: Australia. A Different Light 2006 – 2008: A Uniquely Australian Invitation 2008 – 2009: Come Walkabout 2010 – Present: There’s Nothing Like Australia

Feel the Wonder Down Under: 1984 – 1989 The first Australian Tourist Commission television commercial featuring Paul Hogan aired on the west coast of the USA in January 1984. Hogan invited Americans to “Come and say G’day” and experience Australia’s beaches, outback, cities and relaxed lifestyle, adding the classic line, “I’ll slip an extra shrimp on the barbie for you” as well as setting up Australia as the friendliest place in the world.

Responses averaged 1,500 a day and visa applications increased by 40%. The ‘Shrimp’ advertisement is now recognised as a classic in the world of advertising. Current Tourism Australia CMO Lisa Ronson tells AdNews Hogan put Australia on the map and is the "godfather of Australian tourism".

Australia. A Different Light: 2004 – 2006 ‘Australia. A different light.’ was the first campaign released under the new branding featuring the iconic kangaroo bounding in the sun. It aimed to draw on the link between the light, the land, and life in Australia.

A series of TV ads were launched showing Australia “through the eyes” of individuals including singer Delta Goodrem, commentator and cricketing legend Richie Benaud, poet Les Murray, artists Barbara Weir and Brett Whiteley and media personality Jono Coleman. 

A Uniquely Australian Invitation: 2006 – 2008 The campaign was uniquely Australian in tone and character and featured the tagline, “Where the Bloody Hell are you?” which catapulted Lara Bingle into the limelight.

Come Walkabout: 2008 – 2009 In 2008, the Australian writer, producer and director Baz Luhrmann produced a destination campaign which leveraged the release of Australia the movie.

Central to the campaign was the concept of ‘walkabout’ – a uniquely Australian concept that is steeped in traditional Aboriginal culture.

There’s Nothing Like Australia: 2010 – Present This has been the ongoing slogan for TA’s overarching marketing for eight years.

Restaurant Australia -   TA has dropped close to $70 million on this campaign since it launched. It was created in 2015 in response to the growing demand globally for food and wine as part of the travel experience. It looks to close the gap between perceptions of what Australia has to offer and the reality of our world-class food and wine offering.

Aquatic and Coastal - TA has dropped close to $50 million on this campaign For the first time this 2016 campaign put Australia’s coast and water at the centre of a campaign. It was fronted by Chris Hemsworth.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at [email protected]

Sign up to the AdNews newsletter , like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day. Need a job? Visit adnewsjobs.com.au .

Read more about these related brands, agencies and people

• Tourism Australia

Related Stories

• Tourism Australia drops $36m on Super Bowl campaign made by Droga5

132 Best Australia Quotes and Australia Instagram Captions 2024

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With incredible beaches, kangaroos, koala bears and BBQs on the beach – the beautiful country of Australia is one of the best places in the world to visit!

So if you’re looking to learn more then you’re in the right place. Below I’ve curated a bumper list of Australia quotes that are guaranteed to have you booking your next trip Down Under!  

Not only can you use these quotes about Australia to inspire your vacation, but they are also perfect for those looking for Australia Captions for Instagram!

Funny Quotes about Australia

• This is Australia. There are about 1200 animals that could hurt you in this picture.
• Australia is about as far away as you can get. I like that. – Andre Benjamin
• “The only time an Australian ever walks is when his car runs out of petrol.” – Barry Richards
• I’ve been to Australia. I’ve met the devil, drank beer, and snogged kangaroos. – Alan Martin
• It is Australian innocence to love the naturally excessive and be proud of a thoroughbred gelding who ran fast. – Peter Porter

Australia Instagram Captions

• There is nothing more Australian than spending time in somebody else’s country.
• People who say, ‘There’s nothing to fear from spiders’ have clearly never been to Australia. – Cate Blanchett
• “Australia is an outdoor country. People only go inside to use the toilet. And that’s only a recent development.” – Barry Humphries
• Once, in Australia, I ate 33 pancakes in 20 minutes, and I only did it because they said a girl could never enter the competition. – Olivia Wilde

Sydney Quotes and Melbourne Quotes

• The  Sydney’s  Knees
• When I have a bad day, I dream about opening up a gelato stand on the streets of Sydney, Australia. Doesn’t everyone have a random escape fantasy? – Nancy Lublin
• The  Melbourne  Identity
• “I think Melbourne is by far and away the most interesting place in Australia, and I thought if I ever wrote a novel of any kind, I had to set it here.” – Peter Temple

Australia Puns

• “I thought I Vegemite like this place.”
• I  Cairns  believe I’m in Australia!
• I  Canberra  to be away from you.
• You’re the  Brisbane  of my existence. 
• For the  Darwin .

Funny Aussie Captions

• A man’s home is his  Newcastle .
• You say it’s your  Perth -day.
• Gold Coast- er of love
• Geelong , farewell, auf Wiedersehen, good night
• Oh!  Darling Harbour , please, believe me, I’ll never do you no harm

Puns about Australia

•  I left my heart down under .
• Kakadu  me.
• Keep  Palm Cove , and Carry On
• I’m a river? No,  Yarra  river.
• Lord Howe  do I live without you?

Australia Quotes Funny

• It’s time to  Mount Kosciuzko  home.
• Broadbeach -ly speaking.
• Nitmiluk  over there.
• When the wind blows, the  Cradle Mountain  will rock
• Loch Ard  abs.

Funny Australian Quotes about Koalas

• Spending  koala -ty time together.
• Don’t worry. I’m Koalafied.
• You’ve got star Koala-T
• We need to build a  koala -tion.
• My Australia puns are  koala -ty.

Australian Puns about Kangaroos

• You’ll  roo  the day.
• We came to  kangaroo -t on our favorite team.
• People think they’re nice, but they’re  roo -theless.
• Don’t worry. Be  hoppy .
• A  roo  with a view.

Funny Aussie Sayings about Animals

• Australia  crocs  my world.
• My favorite video game is Mortal  Wombat .
• D-I-N-G-O and  Dingo  was his name-o.
• I believe  emu .
• I’m  kookaburra  for Cocoa Puffs. 
• Dingo  the witch is gone.
• Tasmanian Devil -ed Eggs
• I love Australia. I’m just wondering  wallaby  back?
• I am not a  crook -odile.
• A trip to Australia is always  emu -sing.
• Ding, ding, ding- o .

Bill Bryson Australia Quotes

• “[Australia] is the home of the largest living thing on earth, the Great Barrier Reef, and of the largest monolith, Ayers Rock (or Uluru to use its now-official, more respectful Aboriginal name).” – Bill Bryson, Down Under
• “Australians are very unfair in this way. They spend half of any conversation insisting that the country’s dangers are vastly overrated and that there’s nothing to worry about, and the other half telling you how six months ago their Uncle Bob was driving to Mudgee when a tiger snake slid out from under the dashboard and bit him on the groin, but that it’s okay now because he’s off the life support machine and they’ve discovered he can communicate with eye blinks.” – Bill Bryson, Down Under
• “The people are immensely likable— cheerful, extrovert, quick-witted, and unfailingly obliging. Their cities are safe and clean and nearly always built on water. They have a society that is prosperous, well ordered, and instinctively egalitarian. The food is excellent. The beer is cold. The sun nearly always shines. There is coffee on every corner. Life doesn’t get much better than this.” – Bill Bryson, Down Under
• “It has more things that will hurt you than anywhere else. Of the world’s ten most poisonous snakes, all are Australian. Five of its creatures – the funnel web spider, box jellyfish, blue-ringed octopus, paralysis tick, and stonefish – are the most lethal of their type in the world. This is a country where even the fluffiest of caterpillars can lay you out with a toxic nip, where seashells will not just sting you but actually sometimes go for you. … If you are not stung or pronged to demise in some unexpected manner, you may be fatally chomped by sharks or crocodiles, or carried helplessly out to sea by irresistible currents, or left to stagger to an unhappy demise in the baking outback. It’s a tough place.” – Bill Bryson, Down Under
• “I love a sunburnt country, A land of sweeping plains, Of ragged mountain ranges, Of droughts and flooding rains.” – Bill Bryson, Down Under

Bill Bryson Australian Captions

• “You are totally at the mercy of nature in this country, mate. It’s just a fact of life. But I tell you one thing.” “What’s that?” “It sure makes you appreciate something like this when you know it could all go up in a puff of smoke.” – Bill Bryson, Down Under
• “Australia is just so full of surprises.” – Bill Bryson
• “No one knows, incidentally, why Australia’s spiders are so extravagantly toxic; capturing small insects and injecting them with enough poison to drop a horse would appear to be the most literal case of over exaggeration. Still, it does mean that everyone gives them lots of space.” – Bill Bryson, Down Under
• “Australia is mostly empty and a long way away. Its population is small and its role in the world consequently peripheral. It doesn’t have coups, recklessly overfish, arm disagreeable despots, grow coca in provocative quantities, or throw its weight around in a brash and unseemly manner. It is stable and peaceful and good. It doesn’t need watching, and so we don’t. But I will tell you this: the loss is entirely ours.” – Bill Bryson, Down Under
• “A suggested name for the nation’s capital Canberra was “Sydmeladperbrisho” (using the first syllables of the state capitals)” – Bill Bryson

Australia Travel Quotes

• I wonder if it is Australia’s great distance from more populated landmasses that allows its inhabitants to be left to their own devices, to be incredibly creative and, at times, to be wonderfully weird. – Henry Rollins
• Australia is the most isolated continent. – Jared Diamond
• Every country is like a particular type of person. America is like a belligerent, adolescent boy; Canada is like an intelligent, 35-year-old woman. Australia is like Jack Nicholson. It comes right up to you and laughs very hard in your face in a highly threatening and engaging manner. – Douglas Adams
• Australia lives with a strange contradiction – our national image of ourselves is one of the Outback, and yet nearly all us live in big cities. Move outside the coastal fringe, and Australia can feel like a foreign country. – Kate Grenville
• “In particular, Australia, because of its ancient geography, soil profile and distinctive weather patterns, is more adversely affected by climate variability than some other continents.” – Peter Garrett
• “The beauty of the air, from the air… You haven’t seen Australia unless you see it from the air. The coastline, the colours of the inland. The claypans, the forests. It’s just all so beautiful. You’d never see that from the road. People climb mountains to see these things. You see that every time you take off.” – Nancy Bird Walton (Australian Aviator)
• “The hot wind, born amid the burning sand of the interior of the vast Australian continent, sweeps over the scorched and plains, to lick up their streams and wither herbage in its path, until it meets the waters of the great south bay; but in its passage across the straits it is reft of its fire, and sinks, exhausted with its journey, at the feet of the terraced slopes of Launceston.” – Marcus Clarke

Nature Quotes on Australia

• I’m sure that there are places in the deserts in Australia that could be similar to where we might want to go on Mars. – Buzz Aldrin
• Even the Australians don’t know how beautiful their own country is. – Brian Cox
• Alone of all the races on earth, they seem to be free from the ‘Grass is Greener on the other side of the fence’ syndrome, and roundly proclaim that Australia is, in fact, the other side of that fence. – Douglas Adams
• I love Australia; it’s such an outdoor life. – Darcey Bussell
• “I stress the uniqueness of the Australian landscape and its metaphysical and mythic content.” – Arthur Boyd
• “I am lucky to live in an incredible place of deserts and ancient culture. Rugged country, at times harsh and unforgiving, but this facade crumbles every now and again to reveal the true delicacy of life in Desert Country…” – Peter Carroll
• “It’s the colours, the light, the space. It’s really very deep in my soul… In the Australian bush and inland deserts, there is a sense of being the first person in a place.” – Suzanne Cory
• “It is not in our cities or townships, it is not in our agricultural or mining areas, that the Australian attains full consciousness of his own nationality; it is in places like this, and as clearly here as at the centre of the continent. To me the monotonous variety of this interminable scrub has a charm of its own; so grave, subdued, self-centred; so alien to the genial appeal of more winsome landscape, or the assertive grandeur of mountain and gorge.” – Joseph Furphy, Tom Collins, Such is Life

Best Quotes about Australians

• I like Australia, but every time I’m there, I feel like everybody’s being sarcastic because everyone’s so nice. – Banks
• “Australians are a passionate lot. We are also a very practical lot.” – Kevin Rudd
• There is something about the Australian psyche that seems to like films that are slightly offbeat. – Nick Park
• I think Australia has to be a country which has the ‘Welcome’ sign out. – Paul Keating
• You can be tops in Australia and be unheard of everywhere else. -Barry Gibb
• “Once people come to Australia, they join the team.” – Tony Abbott
• “The Australian people expect the Government to govern, they don’t expect it to make excuses.” – Tony Abbot
• “The Australian fans are really friendly and personable; the sense of humour is a lot less dry than the English.” – Tom Hopper

Famous Australian Quotes

• “Australians have a free spirit and an ability to think outside the box, and that is why I like Australia so much.” – Brian Schmidt
• “I love food, all types of food. I love Korean food, Japanese, Italian, French. In Australia, we don’t have a distinctive Australian food, so we have food from everywhere all around the world. We’re very multicultural, so we grew up with lots of different types of food.” – Hugh Jackman
• “The Australians, it seems to me, thrive on their remoteness from the world and see it as a way of keeping up a code of “No worries, mate,” while peddling their oddities to visitors: nonconformity is at once a fact of life for many, and a selling point.” – Pico Iyer, Falling Off the Map
• “Australians are very provincial in many ways. If they feel that you’ve used them as a stepping stone to bigger things, they resent it.” – Graham Russell
• “Australia’s treatment of her Aboriginal people will be the thing on which the world will judge Australia and Australians – Not just now, but in the greater perspective of history.” – Gough Whitlam
• “In Australia, we cling on to whatever culture we have. We’re such a multicultural country.” – Brenton Thwaites
• “It’s Australian to do such things because, however uncivilised they may seem, it’s human to do them” –  Hugh Mackay
• “We believe in the Australian promise; that if you work hard, you won’t be left behind.” – Wayne Swan
• “The Australian public are very fair and they are always prepared to give a leader of a major political party a fair go.” – Tony Abbott

Famous Quotes about Australia

• Leaving Australia was the hardest thing I have ever done. – Barry Gibb
• To live in Australia permanently is rather like going to a party and dancing all night with one’s mother. – Barry Humphries
• Australia is the place I know best. – Angus Young
• After going to Australia, it’s hard to go anywhere after that. I want to move there. I’m obsessed with it. – Nina Dobrev
• Australia, to the rest of the world, is just far away, and Australia in the Thirties was the faraway of the faraway. – Baz Luhrmann

Australia Captions for Instagram

• A continuing narrative throughout Australia’s history that says it is better to build up than to tear down. – Kevin Rudd
• “That’s one of the things I miss most about Australia – the countryside.” – Yvonne Strahovski
• “As an outsider, you don’t think of Australia as being old-fashioned – it’s only when you’ve been here for a period of time when you realize there are issues.” – Boy George
• “I think Australia is pretty much living the last day on Earth in a lot of ways.” – Nathan Phillips
• “I thought I would come to Australia and learn to surf. Instead, I learned to walk.” – Bari Weiss

Best Australia Quote

• “As we grew to love South Australia, we felt that we were in an expanding society, still feeling the bond to the motherland, but eager to develop a perfect society, in the land of our adoption.” – Catherine Helen Spence
• “Don’t worry about the world ending today; its already tomorrow in Australia.” – Charles M. Schulz
• “Australia is a nation of compassion. Courage and compassion. And the third of these great values: resilience.” – Kevin Rudd
• “It’s always a pleasure on a personal note for me to come back to Australia.” – Nick Cave
• “Being an Australian that’s been No. 1 in the world back home playing in Australia, that’s a pretty cool moment to have.” – Jason Day
• “Australia lives with a strange contradiction – our national image of ourselves is one of the Outback, and yet nearly all us live in big cities. Move outside the coastal fringe, and Australia can feel like a foreign country.” – Kate Grenville
• I love all kinds of insects, and I’ve heard Australia has some really interesting bugs. – Aurora

Top Australia Caption

• God bless America. God save the Queen. God defend New Zealand and thank Christ for Australia. – Russell Crowe
• It’s got more cosmopolitan, and it’s lost its uniqueness, but Australia is still a great place. – Paul Hogan
• Do I want everyone in Australia to know who I am? Absolutely. But the only way I can do that is by winning fights. – Robert Whittaker
• It’s always hot in Australia. – Angelique Kerber
• Western Australia is covered by granite, the largest single piece of Achaean rock that still lies on the surface of the, of, of the Earth, that’s 2.5 to 2.9 billion years old. It’s one of the most ancient and intact bits of the Earth’s crust. – Antony Gormley
• I love Australia, and I especially love those rugby players. – Jennifer Coolidge
• You’re not Australian, Gina. – Amy from Brooklyn 99

Famous Australian Sayings

• Australia is about as far away as you can get. I like that.” – Andre Benjamin
• “Being lost in Australia gives you a lovely sense of security.” – Bruce Chatwin, The Songlines
• “Stop worrying about the world ending today. It’s already tomorrow in Australia.” – Charles M. Schulz
• “People who say, ‘There’s nothing to fear from spiders’ have clearly never been to Australia.” – Cate Blanchett
• “Australia’s a place I’ve always wanted to visit because of the beautiful beaches . I am surprised by how cosmopolitan the cities are; it wasn’t what I expected.” – Sara Sampaio
• “The Australian language is easier to learn than boat talk. It has a vocabulary of about six words.” – P. J. O’Rourke
• “It’s rare that there’s a role that requires an Australian accent.” – Heath Ledger
• “The Australian accent is sort of like going down a step in smartness, you could say, because you guys pronounce things as they’re spelled. We add and abbreviate stuff.” – Callan Mcauliffe

Australia Insta Captions

• “Australia is a phenomenally beautiful country, and every time I go away and come back, it never ceases to amaze me.” – David Wenham
• “Don’t worry about the world coming to an end today. It is already tomorrow in Australia.” – Charles M. Schulz
• “I was lucky enough to grow up in Western Australia and know that the Australian Outback is vast and spellbinding and heart-stoppingly beautiful, and the characters that inhabit it are unique and hilarious and tough and cheeky.” – Tim Minchin
• “There’s an ease that I have living in Australia. The best things about Sydney are free: the sunshine’s free, and the harbour’s free, and the beach is free.” – Russell Crowe

That’s 132 Australia Sayings

That’s the end of my bumper list, so I hope you’ve managed to find the  perfect Australia quote . 

I’d love to know which one is your favorite, and if I’ve missed any awesome quotes about Australia then please let me know in the comments below.

Looking for Instagram Captions?

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Tourism Australia launches new ad to lure international visitors ahead of borders opening

By Lucia Hawley | 3 years ago

Tourism Australia has launched a major international campaign to entice tourists back ahead of border openings.

The ad marks the first big international tourism campaign in two years and is set to the catchy slogan "Don't go small. Go Australia".

Phillipa Harrison, managing director of Tourism Australia, discussed the move on Weekend Today, calling it "a moment we have been waiting for for two years."

READ MORE: Everything you need to know about Australia's reopening to international travellers

Harrison reflected on the strain COVID-19 had put on people's lives and, more specifically, on international tourism, saying, "People have been living smaller lives during the pandemic."

The campaign slogan was quipped off that — aiming to attract visitors back to Australia — with Harrison remarking, "What better way to go big than go to Australia?"

The ad showcases a slew of beautiful Aussie travel destinations including the Northern Territory, Sydney Harbour and the Great Barrier Reef.

"It's about showcasing the incredible diversity and the incredible experiences that are here in Australian," Harrison says, jokingly adding the "hardest part" of her job was deciding on which destinations to include as there are so many to choose from.

READ NEXT: Bali is back! But should you travel there?

Since the pandemic placed travel plans on pause, there has been a pent-up demand from tourists who are busting to get back into Australia. Harrison said employees within Tourism Australia have reported call volumes have tripled.

The Australian Government has announced borders will finally be opening up to the world this month, with fully-vaccinated international arrivals allowed to enter Australia from February 21, 2022.

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Tourism Slogans for Every Country in the World: From Catchy to Cringeworthy

You guys — I have gone down a rabbit hole. 🤦🏻‍♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here !).

Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!

It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.

Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).

A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).

Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….

Table of Contents

Worst Country Tourism Slogans

Armenia – Visit Armenia, It is Beautiful

Straight to the point but I feel like Armenia kind of mailed it in on this one.

Explore Armenia

Brazil – Visit and Love Us

Sounds a bit needy to me, Brazil.

Explore Brazil

Brunei Darussalam – Abode of Peace

Interesting slogan for a country known for its human rights violations…

Explore Brunei Darussalam

El Salvador – El Salvador: Impressive!

I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.

Explore El Salvador

Finland – I Wish I Was in Finland

Putting the words in tourists’ mouths…

Explore Finland

Gibraltar (UK) – Time to be Enlightened

I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?

Explore Gibraltar

Honduras – Everything is Here

Bold claim, Honduras.

Explore Honduras

Hungary – WOW Hungary

WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?

Explore Hungary

Indonesia – Wonderful Indonesia

I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…

Explore Indonesia

Iran – You Are Invited

Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.

Explore Iran

Jordan – Yes, It’s Jordan

Jordan’s getting a bit cocky here if you ask me…

Explore Jordan

Luxembourg – Live Your Unexpected Luxembourg

I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.

Explore Luxembourg

Montserrat (UK) – Come. We Have Time for You.

It’s actually so bad that it’s kind of good.

Explore Montserrat

The Netherlands – The Original Cool

I think I’m missing something. What does this even mean?

Explore The Netherlands

Paraguay – You Have to Feel It!

Feel what? A bit forward for a first date.

Explore Paraguay

Slovakia – Travel in Slovakia – Good Idea

I actually secretly love how cringeworthy this one is…

Explore Slovakia

Syria – Always Beautiful

Really, Syria? The decades of civil war might imply otherwise.

Explore Syria

Tunisia – I Feel Like Tunisia

What does this even mean?!

Explore Tunisia

United States – All Within Your Reach

America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.

Explore the United States

Uruguay – Uruguay Natural

Huh? I don’t get it.

Explore Uruguay

Best Country Tourism Slogans

Anguilla (UK) – Tranquillity Wrapped in Blue

This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.

Explore Anguilla

Antigua and Barbuda  – The Beach is Just the Beginning

I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.

Explore Antigua and Barbuda

Austria – Arrive and Revive

This just sounds so refreshing!

Explore Austria

Bhutan – Happiness is a Place

Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…

Explore Bhutan

Cape Verde – No Stress

Sounds good to me!

Explore Cape Verde

Denmark – The Happiest Place on Earth

If you’ve got it, flaunt it.

Explore Denmark

Djibouti – Djibeauty

See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.

Explore Djibouti

Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable

I’m all about the hidden gems so sign me up!

Explore Faroe Islands

Fiji – Where Happiness Finds You

Yes, please. 🙋🏻‍♀️

Explore Fiji

Kiribati – For Travellers

The implication is that Kiribati is for travelers, NOT tourists. And I like it.

Explore Kiribati

Montenegro – Wild Beauty

Something about this slogan just resonates with me.

Explore Montenegro

Morocco – Much Mor

Clever, Morocco.

Explore Morocco

Mozambique – Explore the Unexplored!

My kind of traveling!

Explore Mozambique

Nigeria – Good People, Great Nation

I just love the country pride and it actually really makes me want to visit.

Explore Nigeria

Oman – Beauty Has an Address

Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.

Explore Oman

Philippines – It’s More Fun in the Philippines

Enticing…I’d like to find out if this is true!

Explore Philippines

Tajikistan – Feel the Friendship

Sounds lovely, Tajikistan.

Explore Tajikistan

Timor-Leste – Explore the Undiscovered

Hidden gems are my jam. One day, Timor-Leste, one day.

Explore Timor-Leste

Ukraine – It’s All About U

I love both the play on words and the inviting sentiment here!

Explore Ukraine

Uzbekistan – Naturally Irresistible!

From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.

Explore Uzbekistan

Complete List of Tourism Slogans by Country

Afghanistan – N/A

Albania – Go Your Own Way

Algeria – Tourism for Everybody

American Samoa (US) – N/A

Angola – Country of the Future

Andorra – The Pyrenean Country

Antarctica – The White Continent

Argentina – Beats to Your Rhythm

Artsakh (Armenia) – A Hidden Treasure

Aruba (Netherlands) – One Happy Island

Australia – Come Live Australia’s PhilAUSophy

Azerbaijan – Take Another Look

Bahamas – Fly Away

Bahrain – Ours. Yours. Bahrain.

Bangladesh – Beautiful Bangladesh

Barbados – Brilliant Barbados

Belarus – Hospitality Without Borders

Belgium – The Place to Be

Belize – Belize is a Curious Place

Benin – N/A

Bermuda (UK) – So Much More

Bolivia – Bolivia Awaits You

Bonaire (Netherlands) – Once a Visitor Always a Friend

Bosnia and Herzegovina – The Heart of SE Europe

Botswana – Our Pride, Your Destination

Brazil – Brazil. Visit and Love Us

Bulgaria – A Discovery to Share

Burkina Faso – N/A

Burundi – Beautiful Burundi

Cabo Verde – No Stress

Cambodia – Kingdom of Wonder

Cameroon – Africa in Miniature

Canada – Keep Exploring

Cayman Islands (UK) – Dream in Cayman

Central African Republic – N/A

Chad – Oasis of the Sahel

Chile – Where the Impossible is Possible

China – Explore the World with Us

Colombia – Colombia is Magical Realism

Comoros – N/A

Congo, Democratic Republic of – N/A

Congo, Republic of – N/A

Cook Islands (New Zealand) – Love A Little Paradise

Costa Rica – Essential Costa Rica

Côte d’Ivoire – N/A

Croatia – Full of Life

Cuba – Autentica Cuba

Curaçao (Netherlands) – Curacao: Real. Different.

Cyprus – Cyprus in Your Heart

Czech Republic – Land of Stories

Dominica – The Nature Island

Dominican Republic – Dominican Republic Has It All

East Timor – Being First Has Its Rewards

Ecuador – All You Need is Ecuador

Egypt – Where It All Begins

England – Discover Your England

Equatorial Guinea – N/A

Eritrea – N/A

Estonia – Epic Estonia

Eswatini – A Royal Experience

Ethiopia – Land of Origins

Falkland Islands (UK) – Desire the Right

France – Rendez Vous en France

French Guiana (France) – N/A

French Polynesia (France) – Reconnect with the World

Gabon – N/A

Gambia – The Smiling Coast of Africa

Georgia – For the Best Moments of Your Life

Germany – Simply Inspiring

Ghana – Culture, Warmth, and Much More

Greece – Always in Season

Greenland (Denmark) – N/A

Grenada – Pure Grenada: The Spice of the Caribbean

Guadeloupe (France) – The French Caribbean Archipelago

Guam (US) – Where America’s Day Begins

Guatemala – Heart of the Mayan World

Guinea – N/A

Guinea-Bissau – N/A

Guyana – South America, Undiscovered

Haiti – Experience It!

Hong Kong (China) – Best of It All, It’s in Hong Kong

Iceland – Inspired by Iceland

India – Incredible India

Iraq – The Other Iraq (Kurdistan)

Ireland – Jump into Ireland

Israel – Land of Creation

Italy – Made in Italy

Jamaica – Heartbeat of the World

Japan – Endless Discovery

Kazakhstan – The Land of Wonders

Kenya – Magical Kenya

Kosovo – N/A

Kuwait – Pearl of the Gulf

Kyrgyzstan – So Much to Discover!

Lao People’s Democratic Republic (Laos) – Simply Beautiful

Latvia – Best Enjoyed Slowly

Lebanon – Passion for Living

Lesotho – The Kingdom in the Sky

Liberia – The Gateway for Tourism

Libya – N/A

Liechtenstein – Experience Princely Moments

Lithuania – Real is Beautiful

Macau (China) – The City of Dreams

Madagascar – A Genuine Island, A World Apart

Malawi – The Warm Heart of Africa

Malaysia – Truly Asia

Maldives – The Sunny Side of Life

Malta – Truly Mediterranean

Marshall Islands – N/A

Martinique (France) – There’s Only One Martinique

Mauritania – N/A

Mauritius – It’s a Pleasure

Mayotte (France) – N/A

Mexico – A World of Its Own

Micronesia (Federated States of) – Experience the Warmth

Moldova – Discover the Routes of Life

Monaco – For You

Mongolia – Nomadic by Nature

Myanmar – Myanmar, Be Enchanted

Namibia – Endless Horizons

Nauru – N/A

Nepal – Lifetime Experiences

Netherlands – The Original Cool

New Caledonia (France) – Pacific Heart

New Zealand – 100% Pure

Nicaragua – I Love You As You Are

Niger – N/A

Niue (New Zealand) – Nowhere Like Us

North Korea – N/A

North Macedonia – North Macedonia Timeless

Northern Mariana Islands (US) – N/A

Norway – Powered by Nature

Oman – Beauty Has An Address

Pakistan – It’s Beautiful, It’s Pakistan

Palau – Pristine Paradise Palau

Palestinian Territories – A Land of the Heart

Panama – Discovered by Nature

Papua New Guinea – A Million Different Journeys

Peru – Land of the Incas

Pitcairn Island (UK) – Come Explore

Poland – Move Your Imagination

Portugal – Europe’s West Coast

Puerto Rico (US) – Ready to Enchant You

Qatar – Qurated for You

Reunion Island (France) – The Ultimate Island

Romania – Explore the Carpathian Garden

Russian Federation – Reveal Your Own Russia

Rwanda – Discover the Land of a Thousand Hills

Saba (Netherlands) – The Unspoiled Queen of the Caribbean

Samoa – Beautiful Samoa

San Marino – San Marino For All

Sao Tome and Principe – N/A

Saudi Arabia – Experience to Discover

Scotland – A Spirit of Its Own

Senegal – N/A

Serbia – My Serbia

Seychelles – Another World

Sierra Leone – The Freedom to Explore

Singapore – Passion Made Possible

Slovenia – I Feel sLOVEnia

Solomon Islands – Solomon Is.

Somalia – N/A

South Africa – Inspiring New Ways

South Korea – Imagine Your Korea

South Sudan – N/A

Spain – #spainindetail

Sri Lanka – So Sri Lanka

St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure

St. Kitts and Nevis – Follow Your Heart

St. Lucia – Let Her Inspire You

St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island

St. Vincent and the Grenadines – The Caribbean You’re Looking For

Sudan – N/A

Suriname – A Colorful Experience…Exotic Beyond Words

Sweden – N/A

Switzerland – Get Natural

Taiwan – The Heart of Asia

Tanzania – The Soul of Africa

Thailand – Amazing Thailand: It Begins with the People

Tibet (China) – Take a Trip to the Holy Land

Tonga – The True South Pacific

Trinidad and Tobago – Go Beyond Ordinary

Turkey – Be Our Guest

Turkmenistan – The Heart of the Great Silk Road

Turks and Caicos Islands (UK) – Beautiful by Nature

Tuvalu – Timeless Tuvalu

Uganda – The Pearl of Africa

United Arab Emirates – Discover All That’s Possible

United Kingdom – Home of Amazing Moments

United States of America – All Within Your Reach

Vanuatu – Discover What Matters

Vatican City – N/A

Venezuela – Venezuela is Your Destination!

Vietnam – Timeless Charm

Virgin Islands (UK) – Nature’s Little Secrets

Virgin Islands (US) – Visit To Be Inspired

Wales – #findyourepic

Wallis and Futuna Islands (France) – Islands of Hidden Treasures

Yemen – N/A

Zambia – Let’s Explore

Zimbabwe – A World of Wonders

Which tourism slogan makes you want to visit that country the most and why?

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About Laura

Laura is an avid traveler who aspires to live a life filled with adventure and a dash of luxury and hopes to inspire others to do the same. She seems to consistently be drawn to lesser-traveled hidden "pearls" and loves to give these under-the-radar places the credit they are due. Laura can often be found on the ski slopes in the winter and is obsessed with all activities involving water...and mac and cheese...and Golden Retrievers.

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The Good, the Bad, and the Ugly: A Review of Tourism Slogans from Around the World

Tourism slogans are short, memorable phrases that promote destinations and attract visitors. They are an important marketing tool for destinations, as they help to establish brand identity and differentiate a location from its competitors. A great tourism slogan should capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. It should also have an emotional pull, evoking feelings of excitement, adventure, relaxation, or whatever other emotions are appropriate for the destination.  In this blog post, we will explore the history and significance of tourism slogans and showcase a collection of the best and worst ones from around the world.  We will also provide some tips for creating a great tourism slogan.

History of Tourism Slogans

The use of tourism slogans dates back to the early 20th century when destinations began to market themselves more aggressively to attract visitors. One of the first known tourism slogans was “See America First,” which the United States government used in the 1920s to encourage Americans to explore their own country before traveling abroad.

In the following decades, more destinations worldwide began to adopt their own tourism slogans to stand out in a crowded market. For example, the British government used ” Visit Britain ” in the 1950s to promote the country as a travel destination.

As tourism has evolved over the years, so have the slogans used to promote it. In the 1960s and 1970s, tourism slogans often focused on a destination’s natural beauty and outdoor recreational opportunities. For example, “New Zealand: 100% Pure” has been used by the New Zealand government since 1999 to promote the country’s unspoiled landscape and clean environment.

In recent years, tourism slogans have become more diverse and creative, with destinations using catchy and memorable phrases to appeal to travelers’ emotions and sense of adventure. Some examples of iconic tourism slogans from recent years include “Australia: Where the Bloody Hell Are You?” and “Spain: Passion for Life.”

The history of tourism slogans reflects the evolution of the travel industry and travelers’ changing priorities and interests. Whether it’s showcasing a destination’s natural beauty, cultural attractions, or unique character, the best tourism slogans capture the essence of a place and inspire travelers to visit and experience it for themselves.

Best Tourism Slogans

Below are sixteen of the best tourism slogans from around the world. From iconic catchphrases to more recent taglines, these slogans represent some of the most memorable and effective tourism campaigns.

“I Love NY” – This iconic slogan, which features a heart symbol in place of the word “love,” has been used by the state of New York since 1977 to promote the city as a world-class travel destination. The slogan has become synonymous with the city itself and is recognized around the world.

“Australia: Where the Bloody Hell Are You?” – This provocative slogan was used by the Australian tourism board in 2006 to promote the country as a place full of adventure and excitement. The slogan was controversial then, but it helped increase Australia’s tourism and is now considered one of the most memorable tourism slogans of all time.

“Come to life” – This slogan, which South Africa introduced in 2013, captures the country’s diverse and vibrant culture and its natural beauty and adventure opportunities.

“Spain: Passion for Life” – This slogan, introduced by the Spanish tourism board in 2011, highlights the country’s rich cultural heritage and lively way of life.

“Italy: La Dolce Vita” – This slogan, which means “the sweet life,” captures Italy’s laid-back, indulgent spirit and its renowned cuisine and wine.

“Greece: The True Experience” – This slogan, introduced by the Greek tourism board in 2017, promotes the country’s rich history, culture, and natural beauty.

“Japan: Endless Discovery” – This slogan was introduced by the Japanese tourism board in 2018, highlighting the country’s diverse and unique culture and its many attractions and experiences.

“Canada: Keep Exploring” – This slogan, introduced by the Canadian tourism board in 2013, promotes the country’s natural beauty and diverse regions.

“Singapore: Your Amazing Playground” – This slogan, introduced by the Singapore tourism board in 2018, promotes the city-state as a destination full of excitement and adventure.

“Germany: Unlimited Possibilities” – This slogan, introduced by the German tourism board in 2018, highlights the country’s diverse regions, cultural attractions, and opportunities for adventure.

“Ecuador: All You Need is Ecuador” – This slogan, introduced by the Ecuadorian tourism board in 2018, promotes the country’s diverse regions, including the Amazon rainforest, the Galápagos Islands, and the Andes Mountains.

“Egypt: The Gift of the Nile” – This slogan, introduced by the Egyptian tourism board in 2018, highlights the country’s rich history and cultural attractions, including the Pyramids of Giza and the Nile River.

“New Zealand: 100% Pure” – This slogan, which the New Zealand government has used since 1999, promotes the country’s unspoiled landscape and clean environment.

“Peru: The Land of the Incas” – This slogan, introduced by the Peruvian tourism board in 2018, highlights the country’s rich cultural heritage and ancient civilizations, including the Inca Empire.

“Fiji: Where Happiness Finds You” – This slogan, introduced by the Fijian tourism board in 2018, promotes the country’s laid-back, welcoming culture and its stunning beaches and natural beauty.

“Jamaica: One Love” – This slogan, introduced by the Jamaican tourism board in the 1980s, promotes the country’s laid-back, welcoming culture and reggae music.

Worst Tourism Slogans

Tourism slogans are meant to be memorable and inspiring, but sometimes they can fall flat or even be controversial, and below, we highlight some of the worst tourism slogans in recent years. These slogans range from poorly executed to downright offensive, serving as cautionary tales for destinations looking to promote themselves to travelers. Whether tone-deaf, arrogant or simply misguided, these tourism slogans demonstrate the importance of being mindful and sensitive when marketing a destination to the world.

“Croatia: The Mediterranean As It Once Was” – This slogan, used by the Croatian tourism board in 2015, was criticized for implying that other Mediterranean countries were not authentic or had lost their cultural traditions.

“Qatar: You’re in Your Element” – This slogan was used by the Qatari tourism board in 2017 and was criticized for being tone-deaf and insensitive in the wake of the country’s human rights abuses and exploitation of migrant workers.

“Visit Florida: The Rules Are Different Here” – This slogan, used by the state of Florida in 2018, was criticized for promoting reckless and dangerous behavior and a lawless atmosphere.

“Visit London: The Only Place to Be” – This slogan, used by the London tourism board in 2015, was criticized for being arrogant and excluding other destinations.

“Sweden: The Nature of Sweden” – This slogan, used by the Swedish tourism board in 2016, was criticized for promoting a stereotype of Sweden as a cold, snowy country and ignoring the country’s cultural and urban attractions.

“Bhutan: Happiness is a Place” – This slogan, used by the Bhutanese tourism board in 2014, was criticized for oversimplifying the concept of happiness and ignoring the country’s social and economic challenges.

“Syria: Always Beautiful” – This slogan, used by the Syrian tourism board in 2011, was criticized for ignoring the country’s ongoing civil war and promoting a false sense of security and stability.

“Egypt: Land of Pharaohs and Terrorism” – This slogan, created as a parody by a social media user in 2015, highlights the negative association that some people have with Egypt due to the country’s history of terrorism and political instability.

“Greece: The Only Crisis Is Choosing What to Do First” – This slogan, used by the Greek tourism board in 2015, was criticized for being tone-deaf and ignoring the country’s economic crisis and debt problems.

“Visit Haiti: 10 Reasons Why You Should Visit Haiti Now” – This slogan, used by the Haitian tourism board in 2017, was criticized for ignoring the country’s ongoing political and economic challenges and promoting a false sense of optimism.

“Japan: Come and Relax” – This slogan, used by the Japanese tourism board in 2018, was criticized for promoting a stereotype of Japan as a relaxing and Zen-like country and ignoring the country’s vibrant and energetic culture.

“Thailand: Land of Smiles” – This slogan, which the Thai government has used since the 1980s, was criticized for oversimplifying the country’s culture and ignoring its political and social issues.

“India: Incredible!” – This slogan, used by the Indian tourism board in 2002, was criticized for being too broad and lacking a specific focus or message.

“Mexico: Live It to Believe It” – This slogan, used by the Mexican tourism board in 2018, was criticized for promoting a one-dimensional image of Mexico as a party destination and ignoring the country’s cultural and natural attractions.

“Russia: A Unique Land” – This slogan, used by the Russian tourism board in 2018, was criticized for being too vague and lacking a clear message or focus.

How to Create a Great Tourism Slogan

Creating a great tourism slogan requires a combination of creativity, strategy, and cultural sensitivity. Here are a few tips for crafting a compelling and memorable tourism slogan:

• Keep it simple: A great tourism slogan should be short, catchy, and easy to remember. Avoid using too many words or complex language.
• Make it memorable: A memorable slogan is more likely to stick in people’s minds and encourage them to visit a destination. Use catchy phrases, wordplay, or alliteration to make your slogan stand out.
• Reflect the destination’s unique character: A great tourism slogan should capture the essence of a destination and what makes it special. Think about the destination’s culture, history, attractions, and natural beauty, and use these elements to create a slogan that reflects its unique character.
• Be culturally sensitive: It’s important to be mindful of cultural differences and sensitivities when crafting a tourism slogan. Avoid using stereotypes or promoting a one-dimensional image of a destination.
• Test it out: Before finalizing a slogan, it’s a good idea to test it out with a focus group or through market research to see how it resonates with potential visitors. This will help ensure that the slogan is effective and well-received.

Tourism slogans are a powerful marketing tool that can help destinations attract visitors and establish brand identity. The best tourism slogans capture the essence of a destination and inspire travelers to visit and experience all that it has to offer. However, not all tourism slogans are successful, and some have even been criticized for being tone-deaf, offensive, or simply poorly executed. As this post has demonstrated, it’s important for destinations to be mindful and culturally sensitive when crafting a tourism slogan and to test it out with potential visitors to ensure that it resonates with them. Whether you’re looking for the best or the worst tourism slogans, there are plenty of examples from around the world to inspire your next adventure.

Moxee Marketing is a London-based digital marketing agency. We help our clients, whether based in the United Kingdom or elsewhere in the globe, meet and exceed their digital goals and objectives across various channels.

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250 Catchy Travel Slogans & Taglines (Ultimate List + Guide!)

Perhaps you've come up with the perfect business idea and name for your business.

Now, it's time to come up with a great slogan to tie all the pieces together. And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together 250 catchy travel slogans & taglines (ultimate list + guide!) + a step-by-step guide on how to come up with a powerful slogan for your brand.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Travel Company Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your travel company?

You can generate hundreds of travel company slogan ideas for free using our slogan and tagline generator.

List of Slogan and Tagline Ideas

Catchy slogans & taglines.

• Don’t Listen To What They Say, Go See.
• Book A Ticket And Just Leave.
• Find A New Possibilities.
• No matter where in the world you want to go, we can help get you there,
• Happiness Is Travelling.
• I (Heart) Ny.
• Escape Completely.
• Caring Your Hobbies.
• Awaken To A Different World.
• Dedicated To Happiness.
• We’ve got it all for you.
• Greatest Reward, Luxury Travel.
• Fuel Your Soul With Travel.
• Jobs fill your pocket, adventures fill your soul.
• Departure Into Unknown Lands.
• Experience The Uncommon Element.
• A Signature Of Excellence.
• Explore the globe with ____.
• All you need is travel.
• Beautiful One Day, Perfect The Next.
• Happiness On Earth.
• Be Consistent.
• A New Sky ,A New Life.
• Enjoy The Freedom!.
• Happiness Is Traveling.
• You’ll be happy to be back.
• Collect Moment.
• Exploring The World In Comfort.
• Beauty, Charm, And Adventure.
• Book With Us And Book It Out Of Here!.
• Where you book matters.
• Adventure Is A Path.
• A Touch Of The Exotic.
• You dream it. We plant it.
• Go, Find,Explore.
• Keep calm and travel on.
• Feed Your Wanderlust.
• Travelling made as easy as a walk in the park!
• Eat Less, Travel More.
• Explore The New Day To Do.
• Excellence In Travel Redefing.
• Specialists in the art of travel.
• We have a world to see.
• Eat Well Travel Often.
• A new sky, a new life.
• Go Anywhere.
• Exclusive Holidays For The Single Traveler.
• God’S Own Country.
• We’re here to take you there.
• Too much fun for just one trip.
• Unrivaled expertise for unique travel experiences
• Sandy beaches to snowy peaks.
• A Different Light.
• Greatest Moments Delivered.
• Explore a new world.
• Making the world your playground.
• When experience counts.
• Better To See Something.
• Fly The Friendly Skies.
• Better Prices Exceptional People.
• Work hard travel harder.
• Adventure You Can .

Popular Slogans & Taglines

• Everything Else Is In The Shade.
• A smiling agent for you.
• Here To Get You There.
• We will take you anywhere.
• Get With Us And Get Away.
• Travel made simple.
• Explore A New Treat.
• Ameristar More Casino More Fun.
• Holidays At Home Are Great.
• Every Trip Is Special Trip.
• Leading you from here to beyond.
• Comforts Of Home.
• Eternally Yours.
• Fill The Thrill Today.
• Dream Explore Discover.
• Dream It , Visit It.
• Great Journeys – Fascinating Places.
• Right there and then.
• Forever West.
• We’ll design the perfect trip.
• Fields Of Opportunities.
• Conquer the world with us.
• Adventure Awaits, Go Find It.
• Air, Sleep, Dreams,.
• Endless Discoveries.
• Go And See All You Possibly Can.
• Your dream travels is just a phone call away!
• Find new roads.
• A More Rewarding Way To Travel.
• Come To Life.
• A Destination For The New Millennium.
• Imagine your dreams.
• Even Better This Year.
• Inspiring Care For Inspire Trip.
• Future memories are booked here.
• Be A Better Visitor.
• Travel in style, mile for mile.
• Make traveling fun.
• Adventures In Living.
• Let us book your next trip.
• Discover Your New Trip.
• Go somewhere.
• Caring You Is Our Business.
• Sky is the limit.
• Let’s plan the trip of your dreams.
• Meet the world.
• Great Faces Great Places.
• Creating memories you will want to revisit.
• It’s time for a new adventure.
• A fresh coat for a fresh start.
• We maximize your vacation experience the right way.
• Enjoy all seasons of world.
• Head In The Clouds.
• Create memories for life.
• Choices You Make.
• Enjoy the beauty of world.
• I Wanna Travel The World.
• Buy Yourself The Freedom.
• See the world in full color.
• Enjoy The Show.
• Answer It Royally.
• Best Under The Australian Sky.
• Travel has never been this easy.

Cool Slogans & Taglines

• Fly Like A Ceo, Pay Like A Temp.
• Eat, Drink And Be Happy Ride The Rails!.
• Creative Holidays Create Your Kind Of Holiday.
• Fly The American Way.
• Happiness on the earth.
• Fun Of The Travel.
• When in doubt, travel.
• A Tradition Of Excellence.
• When you travel, we know the way.
• Don’T Just Book It Thomas Cook It.
• You don’t have to be rich to travel well.
• A Whole World On A Single Island.
• Explore Minnesota.
• We plan. You pack.
• Discover a new place.
• Let’s go travel.
• Find Your Escape.
• Sweet memories come to life again.
• Be one of our frequent travelers.
• Make your dreams come true.
• Explore, Journey, Discover, Adventure.
• Making your heart want to return.
• Don’T Be A Tourist, Be A Traveler.
• Every Day Is Different.
• Add more adventure to your life.
• Let us help you create memories.
• Call It A Dream.
• Grab Fun With Travel.
• Delta Is Ready When You Are.
• Go away with all the stress.
• Explore Dream Discover.
• Catch Our Smile.
• It’s a big world out there, go explore.
• Experience The Excitement!.
• Don’T Forget To Travel.
• Commit To Travel.
• Escape life for a little while.
• Let’s get lift.
• Book A Ticket & Just Leave.
• Keep calm and go around the world.
• Focus On What Makes You Different.
• A New Pulse Of Dream.
• Experience The World.
• Escape with us.
• Get Natural.
• Vacation mood on.
• Where great journey begins.
• The journey matters.
• Get Out There.
• Keep your luggage ready!
• Croissants & Pizza & Sushi & Pad Thai & Tapas.
• Inspiring Destinations Within Your Reach.
• Don’t wait to make unforgettable memories.
• We’ll show you the world.
• Let’s find some beautiful place to get lost.
• Experience Tourism These Are As Education In Themselves.
• Eat Well – Travel Often.
• Have A Safe Trip.
• Fill Those Passport Pages.
• Change the way you travel.
• Adventure Is Worthwhile.
• Georgia On My Mind.

Funny Slogans & Taglines

• Travel better with us.
• Freedom To Do It.
• Experience, Travel.
• One visit is never enough.
• All Aboard For Abroad!.
• Experience Variety.
• We have been … where you want to travel.
• Honest To Goodness Indiana.
• Travel till you alive.
• Stop worrying and enjoy the journey.
• Awesome Is New Space.
• Delta Gets You There We’Re Ready To Fly.
• A Slogan Should Be Standalone.
• Adventure Is Out There.
• Beauty Amplified.
• Go Where You Feel The Most Alive.
• Go, Fly, Roam, Travel,.
• Stop buying things and go travel.
• Work less & travel more.
• Find a new place.
• We make every trip special.
• Keep your adventure alive.
• A World To See.
• Helping You To Visit.
• Let us help you find a new place.
• Time to travel.
• I Love New York.
• Find someplace exotic.
• Golden Eagle Go Where The Winners Go!.
• Escape The Ordinary.
• Unforgettable Memories & Incredible Adventure.
• Take a journey into yourself.
• A New Point Of View.
• See something different.
• Everything For Travel.
• Discover A Different World….
• Beautiful places await.
• Consider Your Target Market.
• Adventures Fill Soul.
• Harrah’S, Oh Yeah!.
• Somewhere worth visiting.
• Dreams For All Seasons.
• A World Within A State Apart.
• Caring for you wherever you want.
• Be An Adventurer.
• Make your vacation magical.
• Fill The Places.
• A Symbol Of Freedom.
• The next level of travel.
• Big Agency Deals Small Agency Feel.
• We understand. We plan.
• Casino Pauma The Players Oasis.
• Beyond Words.
• Travel is always a good idea.
• Travel to live. Live to travel.
• Long Travel, Satisfaction Guaranteed
• The Too Good To Hurry Travel.
• The Ultimate Travel Machine.
• Travel, The Problem Solver.
• Trip Is What We Do
• Much Racings Are What We Do
• Travels With Research

Tagline For Travel Brochure

• Experience the world, one journey at a time.
• Where adventure awaits at every turn.
• Escape the ordinary and discover the extraordinary.
• Find your wanderlust with us.
• Explore new horizons and create lasting memories.
• See the world through fresh eyes.
• Let us take you on a journey of a lifetime.
• Discover the beauty of the world, one destination at a time.
• Find your next adventure with us.
• Journey to the unknown and create unforgettable memories.
• Escape the every day and discover new cultures.
• Let us guide you on your next great adventure.
• Embrace the unknown and explore the world.
• Life is a journey, let us help you make the most of it.
• Experience the magic of travel with us.
• Discover the world's hidden gems with us.
• See the world in a new light.
• Find your next great adventure with us.
• Escape the routine and discover new horizons.
• Experience the world's beauty and diversity with us.
• Let us show you the world in a whole new way.
• Find your adventure and create lasting memories with us.
• Dare to explore the unknown with us.
• Discover the world's hidden treasures with us.
• Escape to new horizons and create unforgettable experiences.
• Find your next great escape with us.
• Experience the world's beauty and wonder with us.
• Let us guide you on your journey of discovery.
• Find your next adventure in the most unexpected places.
• Explore the world's diverse cultures and landscapes with us.
• Discover the magic of travel and create lasting memories.
• Find your next great escape and create unforgettable experiences.
• Escape every day and discover new horizons with us.
• Experience the world's beauty and diversity in a whole new way.
• Let us guide you on the journey of a lifetime.
• Find adventure and create lasting memories in the most unexpected places.
• Explore the world's hidden gems and create unforgettable experiences.
• Dare to discover the unknown with us.
• Find your wanderlust and escape to new horizons with us.
• Experience the magic of travel and discover new cultures.
• Find your next great adventure and create lasting memories.
• Escape the routine and discover new horizons with us.
• Discover the world's hidden treasures and create unforgettable experiences.
• Let us guide you on your journey of discovery and adventure.

Catchy Travel Words

• Discovering
• Backpacking
• Vacationing
• Sightseeing

Learn more about starting a travel company :

Where to start?

-> Travel company plan -> How to finance a travel company? -> How much does it cost to start a travel company? -> Pros and cons of a travel company

Need inspiration?

-> Other travel company success stories -> Marketing ideas for a travel company -> Travel company names -> Travel company Instagram bios

Other resources

-> Profitability of a travel company -> Travel company tips -> Blog post ideas for a travel company -> Travel company quotes

Guide: How To Come Up With A Slogan For Your Travel Company

Why is your slogan important.

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your travel company.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business , your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

• Explain the target customer you are catering your services towards
• What problem do you solve?
• How do you make other people, clients or your employer look good?
• Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

• Ask for feedback on a Facebook group
• Niche forums
• Twitter communities
• Product Hunt
• Test a few different slogan(s) on Facebook Ads and see what performs best
• Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

• Adidas – Impossible is nothing
• Ajax – Stronger than dirt
• Airbnb – Belong anywhere
• Alka Seltzer – I can't believe I ate the whole thing
• Allstate – You're in good hands
• American Express – Don't leave home without it
• Apple – Think different
• Avis – We try harder
• BMW – The ultimate driving machine
• Bounty – The quicker picker-upper
• Burger King – Have it your way
• Campbell's Soup – Mmm, mmm good!
• Capital One – What's in your wallet?
• Chevrolet – The heartbeat of America
• Clairol – Does she or doesn't she?
• Coca-Cola – Open happiness
• De Beers – A diamond is forever
• Disneyland – The happiest place on earth
• Dunkin' Donuts – America runs on Dunkin'
• Energizer – It keeps going… and going… and going
• Facebook – Move fast and break things
• Fed-Ex - When it absolutely, positively has to be there overnight
• Frosted Flakes – They're grrrrrrreat!
• Gatorade – Is it in you?
• Geico – So easy a caveman can do it
• General Electric – We bring good things to life
• Google – Don't be evil
• John Deere – Nothing runs like a deer
• Kay Jewelers – Every kiss begins with Kay

Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

• 900+ Best Travel Instagram Bios [2024] 1 of 13
• How Much Money Do Travel Companies Make? (2024) 2 of 13
• 700+ Creative Travel Company Names 3 of 13
• 15 Travel Company Success Stories [2024] 4 of 13
• How To Finance A Travel Company? [2024] 5 of 13
• Travel Company Business Plan (Why You Need One & How to Write It) 6 of 13
• How Profitable Is A Travel Company? (Updated for 2024) 7 of 13
• 150+ Travel Blog Post Ideas & Topics [2024] 8 of 13
• 121+ Best Quotes For Your Travel Company [2024] 9 of 13
• 106 Marketing Ideas For A Travel Company (2024) 10 of 13
• 36 Pros & Cons Of Starting A Travel Company (2024) 11 of 13
• How Much Does It Cost To Start A Travel Company? (In 2024) 12 of 13
• 4 Tips For Starting A Successful Travel Company (2024) 13 of 13

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Holiday Here This Year

Andy Lee, Skydive Australia, Holiday Here This Year campaign © Tourism Australia

The  Holiday Here This Year  campaign launched in 2021 and encouraged Australians to support tourism operators and communities around the country by booking and planning a domestic holiday.

Australia's tourism industry suffered through an incredibly challenging period and needed support more than ever. While international travel continued to be limited, domestic tourism lead the recovery.

The  Holiday Here This Year  campaign featured two of Australia's most iconic homegrown personalities, Hamish Blake and Zoe Foster-Blake, and focused on Australia's incredible tourism experiences. 

The Holiday Here This Year – Gift of Travel campaign encouraged Australians to give the gift of travel during the holiday season and highlighted the depth and breadth of domestic tourism experiences that could easily be given as gifts. The campaign also encouraged Australians to support the tourism industry by continuing to plan holidays, booking with flexibility and travelling more like international tourists. This meant seeing more, travelling further afield, doing more in the way of experiences and taking some of those aspirational trips.

For more background on the campaign, read the  industry factsheet  which includes example messaging for use in your own channels.

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Good news is essential! Subscribe to learn about opportunities for your business, as well as the latest destination and tourism products in our Essentials newsletter and more.

Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

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Tourism Taglines of Every Country In The World

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What is the first thing that comes to your mind when you think of a holiday destination?

It may be its scenery, its culture or so on but I can say that there are some tourism slogans that reflect the true essence of a place where some may be amusing, some can leave a broad grin on your face or some, a wistful one.

We all know that every country in the world hires its own advertising agency to come up with some fancy tourism slogans to attract tourists from not only within the country but from all over the world.

And in fact, these slogans have so far done a good job of sweeping the imperfections under the carpet while painting a dreamy picture of them to the outsiders.

For example – I really like the tourism slogan of Norway which is “Powered by Nature”.

Now , I have tried to bring “Tourism Slogans of Every Country In The World” to one place that’s also continent wise which will be easy for you to find out.

So, take a look at these tourism slogans from different countries in the world.

Here are the Tourism Taglines of Every Country In The World Continent Wise.

 *AFRICAN COUNTRIES*

Surrounded by water from all directions, Africa is a continent with clearly defined borders. In the north it is separated from Europe by the Mediterranean Sea, in the northeast, is separated from Asia by the Suez Canal and farther by the Red Sea. From the east and southeast, it is surrounded by the Indian Ocean, from the west by the Atlantic Ocean.

Colorful Morocco is in the first place among the most popular travel spots in this part of the world, the second place belongs to South Africa , followed by Egypt and Tunisia .

Here are the African Countries With Their Tourism Taglines: 

 *ASIAN COUNTRIES*

Being the biggest continent in the world, Asia occupies the eastern part of the single Eurasian landmass. Surrounded by the Arctic Ocean from the north, by the Pacific Ocean from the east, and by the Indian Ocean from the south, it is separated from Africa by Suez Canal.

The Mediterranean Sea and the Black Sea separate Asia from Europe, farther the overland border runs through the Caucasus Mountains, the Caspian Sea, the Ural River, and the Ural Mountains.

The most visited tourist country in this region is China as a huge cultural center, followed by no less popular destinations like India , Thailand , Malaysia, and  Turkey .

Here are the Asian Countries With Their Tourism Taglines: 

*AUSTRALIA & OCEANIA COUNTRIES*

The smallest continent in the world, called Australia and Oceania , is surrounded by the Indian, Southern, and Pacific Oceans.

It includes the entire Australian mainland, such big islands as New Zealand, Tasmania, New Guinea (only its eastern half), and many thousands of tiny, tropical islands of Melanesia, Micronesia, and Polynesia regions, scattered throughout the South Pacific.

The most visited tourist destinations in this part of the world are the Australian cities of Sydney and Melbourne , the famous beach resorts of the Gold Coast. The best natural attraction is the Great Barrier Reef, and popular island holiday destinations are Fiji and Bora Bora .

Here are the Australia & Oceania Countries With Their Tourism Taglines:

*EUROPEAN COUNTRIES*

Europe is a unique continent, which is not surrounded by water from all directions and has an overland border with neighboring Asia.

Physiographically, it occupies the northwestern part of the large landmass known as Eurasia and surrounded from the north by the Arctic Ocean, from the west by the Atlantic Ocean, from the south by the Mediterranean Sea, and from the southeast by the Black Sea.

The most visited travel destination in this part of the world is France with its capital Paris as the best place of interest, followed by Spain , Italy , the United Kingdom , and Germany .

Here are the European Countries With Their Tourism Taglines:

*NORTH AMERICAN COUNTRIES*

Occupying the northern part of the large supercontinent known as the Americas or New World, North America is surrounded by the Arctic Ocean from the north and by the Atlantic Ocean from the east, by the Pacific Ocean from the west and south.

It has an overland border with the South American continent, which runs along the state boundary between Panama and Colombia.

Among the most visited North American countries the number one is the USA , where New York City is considered the most attractive landmark for travelers, further followed by Mexico and Canada .

Here are the North American Countries With Their Tourism Taglines: 

*SOUTH AMERICAN COUNTRIES*

This continent occupies the entire southern part of the supercontinent of the Americas, that’s why is called South America .

It is surrounded by the Pacific Ocean from the west, by the Atlantic Ocean from the east and north, by the Caribbean Sea from the northwest, and connected with North America in the northeast part. An overland border between two continents stretches along the Panama-Colombian state boundary.

As for travel, the most visited among the South American countries are Brazil , Argentina , and Peru , the last one is the home of the region’s most famous tourist attraction Machu Picchu , the mysterious city of the Incas.

Here are the South American Countries With Their Tourism Taglines: 

( Note:  Russia, Kazakhstan, Azerbaijan, Georgia, and Turkey are on both continents which are transcontinental countries, partially located in both Europe and Asia called Eurasia that why I have mentioned these countries in both continents Asia and Europe. Armenia and Cyprus politically are considered European countries, though geographically they are located in the West Asia territory.)

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• Travel Updates

Tourism Queensland unveils new slogan

TOURISM Queensland's new global slogan will stick it up the other states, chairman says.

Warning as major suburban train line to close

Flyers warned ahead of major Qantas strike

Tragic detail in mid-air mustering crash

TOURISM Queensland has unveiled its first global tourism tagline - Queensland, Where Australia Shines.

The $4.16 million brand will feature a new logo and will be rolled out across TV and radio, on social media campaigns and an iPhone ap.  

Ms Bligh said the brand was created by extensive research and industry consultation. “Tourism Queensland asked over 6000 Australians their views on holidays and destinations in Queensland,” she said. “Queensland, where Australia shines is something every Queenslander can own through their own shining moment and has enormous potential well beyond tourism.” The brand kicks off with a fare promotion with Virgin Blue, followed by a social media campaign. A Tourism Queensland spokesperson said the online component of the new tagline will not be another “Best Job” campaign.

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Sydney commuters have been told to expect delays as work begins on converting a popular train line into the new Metro service.

Travellers are being told to prepare for potential delays ahead of more industrial action planned by Qantas workers.

Investigators have revealed what likely caused the death of two Aussie pilots killed in a horrific mid-air helicopter crash while preparing for a regional mustering event.

200 Original Travel Slogans that are actually Great

January 18, 2024

Travel slogans are perfect for promoting your brand, attracting customers, and conveying your unique value proposition. They are ideal for use across various marketing channels — from websites and brochures to social media platforms and email campaigns.

These catchy slogans can inject personality into your brand, making it memorable and relatable. They encapsulate the essence of what your company or blog offers, and inspire a sense of wanderlust, inviting readers or customers to explore, dream, and discover the world with your services. Travel slogans can be the secret ingredient to a successful business .

But, creating these catchy taglines for travel can sometimes be challenging.

Are you a travel agency owner, striving to weave the right words that encapsulate the unique and memorable experiences your company offers?

Or perhaps you’re a travel blogger wrestling with writer’s block, staring thoughtfully at a blank screen waiting for inspiration to strike?

Well, a huge sigh of relief is in order! Bringing to you a treasure chest of 200 original, compelling travel slogans and taglines .

Crafted with creativity, they strike the perfect chord between the thrill of travel and the beauty of poetry. Use them to breathe life into your brand, capture your clients’ or readers’ hearts, and inject fresh vitality into your marketing campaigns.

Taglines and Slogans for Travel Agencies and Bloggers

Here are 200 catchy travel slogans and taglines you can use for your travel agency or for your blog to inspire wanderlust, promote your services, and create a memorable brand identity.

1. Experience, not just travel.

2. Always, more than you imagine.

3. Live the journey, cherish the memories.

4. Your passport to paradise.

5. Discover places, foster experiences.

6. The world is waiting.

7. Where to next?

8. Don’t just dream it, live it.

9. Explore the unseen.

10. Turn vacation mode on.

11. Embrace your wanderlust.

12. Carving routes, creating memories.

13. Unearth your own adventure.

14. Keep calm and travel on.

15. Venture beyond the ordinary.

16. The joy of journeying.

17. Wander with wonder.

18. Because you deserve a break.

19. Traverse the trails less travelled.

20. Let’s Get lost in the right direction.

21. Feel the freedom of flight.

22. Let’s go someplace beautiful.

23. Adventure awaits you.

24. Your traveling buddy for life.

25. Fill your life with adventures, not things.

26. Move over routine, embrace the extraordinary.

27. Reminisce the journey, not just the destination.

28. Discover. Explore. Enjoy.

29. Your escape from everyday routine.

30. Bedazzling destinations, bespoke experiences.

31. Seize the moment, live the dream.

32. Crafting not just trips, but experiences.

33. Your go-to for globetrotting.

34. Just pack and go, leave the rest to us.

35. Get high on altitude, lose yourself in latitude.

36. Born to travel, forced to work.

37. Exceptional journeys, extraordinary memories.

38. Be a traveler, not a tourist.

39. Embarking you on your dream journey.

40. Get bitten by the travel bug!

41. Live the life you’ve always imagined.

42. Handcrafted experiences for a lifetime.

43. Your ticket to amazing adventures.

44. Redefining the art of travel.

45. To the ends of the earth and beyond.

46. It’s your world, go explore.

47. We know the world like the back of our hand.

48. Creating extraordinary travel experiences.

49. We carve pathways, you create memories.

50. Boundless journeys, countless memories.

51. Where the journey is the reward.

52. Come fly with us and feel the difference.

53. Why wait? The world is out there.

54. Make every journey an epic adventure.

55. Let’s conquer the world together.

56. Be on top of the world with us.

57. Life’s too short not to travel.

58. Discover more, dream more.

59. Once a year, go somewhere new.

60. Stop dreaming, start booking.

61. Escape the ordinary, embrace the exceptional.

62. Journeys as unique as you are.

63. Booking trips to your dream destinations.

64. Travel far, travel wide, and travel without regrets.

65. We make your travel dreams a reality.

66. Experiences that last a lifetime.

67. Venture beyond boundaries.

68. Say yes to new adventures.

69. Travel for the soul.

70. Unleashing your travel dreams.

71. Where your journey begins.

72. You travel, we plan.

73. Not all those who wander are lost.

74. Conquer the world one country at a time.

75. Your gateway to a new world.

76. Embrace the world, embrace adventure.

77. Navigate the globe with us.

78. Make memories across the globe.

79. Backpack your dreams with us.

80. The world is your canvas. Let’s paint it together!

81. With us, every journey is an adventure.

82. The road less traveled has the best surprises.

83. We’ll guide you through your world of wanderlust.

84. Couple your curiosity with our travel spirit.

85. Kick-start your travel dreams with us.

86. Adventure in style with us.

87. Leave your footprints all over the world.

88. It’s a journey, not a race.

89. Where the heart finds its home.

90. Journey. Dream. Discover. Repeat.

91. Paint your dreams with our travel colors.

92. Let’s chalk your travel story.

93. Memories over monuments, moments over milestones.

94. Freedom to explore, courage to encounter.

95. Nothing soothes the soul like travel.

96. It’s the journey, not the destination.

97. Let’s find some beautiful place to get lost.

98. Creating milestone memories.

99. Experience the world, one destination at a time.

100. Crafting journeys, creating stories.

101. Fun is just a flight away.

102. Adventure awaits, let’s find it together.

103. Wander where the wind blows.

104. Make the world your playground.

105. Vacation mode activated with us.

106. We believe in the power of travel.

107. The journey is where the memories are.

108. Every journey has a story, let’s create yours.

109. Explore the world, one culture at a time.

110. The world is a book, and we are your bookmark.

111. Destination unknown, Journey unforgettable.

112. Travel is the best teacher.

113. World-class journeys, for a world-class experience.

114. Pack your bags, start your adventure.

115. Time for a new adventure, are you ready?

116. Dive into destinations.

117. Leave the map behind, follow your instinct.

118. Live your dreams, not your fears.

119. Wander. Wonder. Repeat.

120. Explore like never before.

121. Let the sea set you free.

122. Rejuvenate, Relax, Travel.

123. Getaway from the everyday.

124. Live your travel tale with us.

125. Choices make us, choose your next destination.

126. Experience life beyond the horizon.

127. See life through a new lens.

128. Travel far enough, you meet yourself.

129. One’s destination is never a place, but a new way of seeing things.

130. Find joy in the journey.

131. Inspire. Explore. Discover.

132. Satisfying your travel cravings.

133. Experience the path less travelled.

134. Life begins at the end of your comfort zone.

135. Discover more than you search for.

136. Adventure begins where plans end.

137. Bringing the world closer to you.

138. Life’s a journey, let us guide you.

139. Make your life a story worth telling.

140. The world is a book, and travel is reading it.

141. Travel with us to travel with joy.

142. Meet the world with open arms.

143. Passport to your dream destinations.

144. We help you escape the ordinary.

145. Explore the unexplored.

146. Push boundaries, set sights high.

147. For the love of journeying.

148. The road to memories starts here.

149. Four corners of the world, endless possibilities.

150. Pack light, travel far, live long.

151. Making travel plans into travel experiences.

152. Let the adventure seize you.

153. Go offbeat with us.

154. Why travel? Why not?

155. Discovering destinations differently.

156. Where adventure meets tranquility.

157. Find yourself through wanderlust.

158. Discover your travel spirit.

159. Embrace the thrill, live for the journey.

160. Don’t dream it, travel it.

161. Let the wandering begin.

162. Because life isn’t meant to be lived in one place.

163. We make your travel dreams come alive.

164. Unraveling the travel tales.

165. Pack your Adventure.

166. Journey into the beautiful unknown.

167. To travel is to live.

168. Crafting bespoke travel stories.

169. Not just destinations, but experiences.

170. It’s not just about the journey, but also the stay.

171. Your perfect travel companion.

172. The ticket to your wonderland.

173. Always exploring, forever discovering.

174. Hop on, let’s explore!

175. For those with an insatiable wanderlust.

176. Less routine, more travel.

177. Discover the world, one trip at a time.

178. Crafting journeys, creating joy.

179. We turn your dream vacations into reality.

180. A decision to travel is a decision to live.

181. Expand your horizons, embrace the world.

182. Welcome to a world of wanderlust.

183. Explore, dream, and discover with us.

184. Embrace the spirit of adventure.

185. Journey for mileage, a destination for mind.

186. Travel……..because you can!

187. Wander more, worry less.

188. Every journey starts with a single step.

189. Dare to live the life you’ve always wanted.

190. Your travel dreams deciphered.

191. The world is your oyster, let’s shuck it together.

192. Fulfilling travel dreams, one destination at a time.

193. Let your journey begin!

194. Live life one trip at a time.

195. Lose yourself in travel.

196. The world is waiting. Be a traveler.

197. From mountains to seas, let’s wander.

198. With us, every mile is a memory.

199. Weaving travel into tales.

200. Journey matters, not the arrival.

Pick the Right Travel Slogan

And there we are – 200 catchy travel slogans that can give your blog or agency the edge it needs.

Every journey begins with a single step, and the journey of making your brand memorable starts with choosing the right slogan. Use these taglines to spark fascination, build a unique identity and make your readers or customers dream of their next adventure.

After all, in the realm of travel, the right slogans can take your brand places, quite literally.

So, pick the ones that resonate with your offerings, and embark on an exciting journey of blending travel, business, words, and imagination!

For more articles on Travelness check out:

About the author

Travel Reporter & Editorial Director

Ph.D. in Geography, Travel Photographer, and Software Engineer. Been on 4 continents and loved them all.

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Home » Slogans » Catchy Slogans » 151 Catchy Travel Slogans and Good Taglines

151 Catchy Travel Slogans and Good Taglines

Here are 151 of the greatest travel slogans and taglines of all-time. These catchy travel slogans will inspire you in your pursuit to come up with your very own catchy travel slogan.

A more rewarding way to travel.

A symbol of freedom.

A world to see.

Adventure awaits, go find it.

Adventure is out there.

Adventure is worthwhile.

All aboard for abroad!

Ameristar. More casino. More fun.

Answer it Royally.

Be an adventurer.

Book a ticket and just leave.

Book with us and book it out of here!

Casino Pauma. The players oasis.

Catch our smile.

Commit to travel.

Delta gets you there. We’re ready to fly.

Delta is ready when you are.

Don’t just book it. Thomas Cook it.

Don’t be a tourist, be a traveler.

Don’t forget to travel.

Don’t listen to what they say, Go see.

Dream. Explore. Discover.

Eat less, Travel more.

Eat well Travel often.

Escape life for a little while.

Escape the ordinary.

Everything for travel.

Experience the excitement!

Experience. Tourism. These are as education in themselves.

Feed your wanderlust.

Fill those passport pages.

Find your escape.

Fly like a CEO, pay like a temp.

Fly the American way.

Fly the friendly skies.

Fuel your soul with travel.

Get out there.

Get with us and get away.

Go and see all you possibly can.

Go somewhere.

Go where you feel the most alive.

Golden Eagle. Go where the winners go!

Grab fun with travel.

Happiness is traveling.

Harrah’s, oh yeah!

Have a safe trip.

Head in the clouds.

Holidays at home are great.

I love New York.

IP is the place to be!

Is this any way to run an airline? – You bet it is!

It is not down in any map; true places never are.

It pays to fly…

It’s about the journey.

It’s all here!

It’s all right here.

It’s time to fly.

It’s a big world out there, go explore.

It’s time to get away.

Kick your feet up and go.

Leave the driving to us.

Let us be your passport to the world.

Let’s go on an adventure.

Life begins at the end of your comfort zone.

Life changing.

Life is an adventure.

Life is short. Book the flight.

Light is faster, but we are safer.

Live today. Tomorrow will cost more.

Making the sky the best place on earth.

MGM means great movies.

Normandie Casino. Where players win.

Not all those who wander are lost.

Not all who wander are lost.

Outwit. Outplay. Outlast.

Par-A-Dice. The friendliest casino on the water.

Pleasing people the world over.

Remember to Explore.

Rest, keep warm and drink liquids.

Rhythm City. Where a good time lasts a long time!

Sandia Casino. The place to play!

Sandy beaches to snowy peaks.

Say yes to new adventures.

Singapore girl, you’re a great way to fly.

So many ways to play!

Solving all your travel troubles.

Something special in the air.

Stress Less, Travel More.

The antidote for civilization.

The best way to get away.

The finest in travel.

The fool wanders, a wise man travels.

The happiest place on earth.

The proud bird with the golden tail.

The sky’s the limit!

The way to fly.

The wonder of it all.

The world is too big to leave unexplored.

The world is waiting.

The world is yours to explore.

The world’s favourite airline.

They have just one mission…yours.

Time to fly.

Time to see the world.

To travel is to live.

Tourism. Education For The Mind & Education For The Heart.

Travel does the heart good.

Travel far. Eat well. Live long.

Travel is the healthiest addiction.

Travel makes a wise man better, and a fool worse.

Travel more to discover yourself.

Travel more, create more memories.

Travel the world.

Travel to live, Live to travel.

Travel to make memories all around the world.

Travel to meet yourself.

Travel with excellence.

Traveling makes a man wiser, but less happy.

Twin Pine. Your roto riches!

Virgin Atlantic, more experience than our name suggests.

Virginia is for lovers.

Wander. Explore. Discover.

We bet you’ll love it.

We know where you’re going…

We love to fly and it shows.

We really move our tail for you.

We treat you like Royalty!

We’ll get you there.

We’ll show you the world.

We’ll take more care of you.

We’re American Airlines, doing what we do best.

We’re National, the sunshine airline. Watch us shine.

We’re here to get you there.

Western Airlines the only way to fly.

What happens here, stays here.

What’s your Grand Casino story?

When in doubt, travel.

When you’ve got it, flaunt it.

Where friendship is the largest jackpot!

Where The Winners Play.

Where you book matters.

Work hard, fly right.

World-class, worldwide.

You are now free to move about the country.

You don’t have to be rich to travel well.

You’ll love the way we fly.

You’re going to like us.

You’ve Arrived.

Your travel buddies.

The Greatest Travel Agency Names of All-Time Trailfinders Destination Vacation Whisked Away Travel Crafter Up Up and Away Gateway Getaways Point B See All of the Greatest Travel Agency Names of All-Time

Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers.

The below infographic outlines the travel industry’s impact on social media and how more travelers are using recent technologies to plan their vacation. Over half of travelers use social media for their summer vacation inspiration.

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10 best slogans from the travel and tourism industry

10 min read

September 27, 2024

An estimated 975 million tourists traveled internationally between January and September 2023. Needless to say, demand in the travel and tourism industry is high. So is competition.

As travel companies and tourism boards vie for consumers’ attention, a really great slogan can be the difference between “fully booked” and “canceled”. You can use it for ads, posters, or travel brochures – whatever suits your marketing efforts.

To celebrate the arrival of summer (in the Northern Hemisphere), I’m unpacking 10 of my all-time favorite slogans and taglines from the travel and tourism industry. Plus, my two cents on why the best slogans work and why others get lost in translation.

So, stow your tray tables, fasten your seatbelt, and get ready for a First-Class trip down memory lane. 

1. Airbnb – “Belong anywhere”

Love it or hate it, there’s no denying that Airbnb has disrupted the industry. The online marketplace for travel lodgings and experiences has positioned itself as one of the best ways to live like a local when you travel.

Its original tagline, “Travel like a human”, emphasized the platform’s focus on building an authentic human traveling experience. But in 2014, it realized that it was more than just a travel tool.

Airbnb adopted a new slogan, “belong anywhere.” And I think it was a smart move. As the brand establishes itself as a major storyteller and advocate for real human experiences, this slogan taps into the audience’s emotions.

It also reflects the post-pandemic shift towards remote work, where many of us can now live and work from anywhere.

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2. Sixt – “Rent-THE-Car”

SIXT is one of the world’s leading mobility providers, offering travelers a first-class car rental experience. It’s also known for its on-point advertising. 

In 2022, it launched a new integrated marketing campaign in the US to promote its top-tier customer experiences and quality fleets. 

The campaign slogan “Rent-THE-Car” is a stroke of genius, tapping into the premium rental experience consumers have come to expect from the brand. After all, it’s not your typical rent-a-car service. 

One might even say it’s … wheely wheely good (sorry).

Speaking about the slogan and campaign, Tom Kennedy, President of SIXT in the US, had this to say,

“The general rent-a-car experience in the U.S. is quite ordinary and not very exciting to the customer. The campaign is a great opportunity for SIXT to showcase how we are different, and it starts with renting THE car.” – Source

3. British Airways – “The world’s favourite airline”

British Airways (BA) has been a leader in the aviation industry for years and has weathered its fair share of turbulence.

Back in the late eighties and following a period of growth, BA rolled out the business slogan “The world’s favourite airline.” 

And it was a hit. 

Such a hit, in fact, that it continued to use the slogan until 2001. 

In my humble opinion, this goes down as one of the industry’s best slogans. Why? Because it reflected BA’s popularity in the market during that time, creating a familiar bond with its audience. It also played up the idea of being a safe and trusted brand that travelers can rely on during their vacations.

Nowadays, British Airways is trying out new tactics like its most recent campaign. Getting back to its roots as a premium airline, this billboard campaign strips things right down. 

There’s no slogan, no copy, not even a logo. Instead, we just see the look of excitement and awe on its customers’ faces. ✈️

4. Expedia – “Nothing beats being there”

Expedia is a leading travel technology company with a history of great travel ads and even better taglines.

For instance, during the 2023–2024 UEFA Champions League, Expedia launched its European travel hub. To promote it, the travel tech brand created a short film featuring footie legend Cesc Fàbregas and the brilliant “Nothing beats being there” tagline.

Another all-time favorite of mine is Expedia’s current “Made to Travel” slogan.

In its 2024 “Northern Lights” ad campaign, Expedia tells the story of a little girl who’s obsessed with a toy that recreates the aurora borealis. Her mum notices and uses the Expedia app to book a trip to the Arctic Circle in Norway so they can experience the real thing.

The slogan, the story, the Ewan McGregor voiceover … they all work together to paint a picture of the magic of traveling with Expedia. 

5. Hilton – “For The Stay”

Hilton is a name many know and few can afford. The hotel chain has also given us some stellar slogans and taglines over the years, like this one from 2022.

As Hilton prepared to launch its new global brand platform, it discovered a hole in hotel advertising – the hotel stay. While its competitors were focusing on the destination, Hilton decided to tap into consumers’ desire to be cared for during their stay. Smart.

To promote it, Hilton ran an print advertising campaign called “It Matters Where You Stay” with the catchy slogan, “For The Stay”. It featured fun ads poking fun at all the things that can go wrong when you travel. We also saw appearances from Paris Hilton and actress Catherine O’Hara.

The campaign successfully differentiated the hotel giant from its competitors.

Here’s what Mark Weinstein, Hilton’s Chief Marketing Officer, had to say,

“With ‘Hilton. For the Stay,’ we are more fully connecting our external customer marketing to our purpose – staking our rightful claim that Hilton owns the Stay.” – Source

6. Icelandair – “We are slower but we are lower”

If you haven’t heard of Icelandair, this is your sign to put them on your radar. Trust me, it’s worth it for the laughs alone.

The airline has given us some corkers over the years, proving that it’s a brand with a sense of humor. One of the best slogans (in my humble opinion) was back in 1969.

Known then as Loftleidir Icelandic, the airline’s low-fare permit from the American Government only covered slow-flying aircraft. That meant it couldn’t switch to faster jet planes for its flights to the Bahamas.

Rather than trying to hide this from the public or play it down, the airline decided to lean in. Enter the ad slogan “We are slower but we are lower”.

Since then, Icelandair has continued to grace us with some ingenious ad campaigns and slogans. Like this one from 2024.

Its latest online and social media campaign, “The Polite Tourist Bouncer”, showcases the benefits of its stopover service when flying between Europe and the US. 

In typical tongue-in-cheek style, the campaign centers around a mockumentary-style movie featuring Icelandair’s “Polite Bouncer” Hugi. His job is simple. Stop tourists from overstaying on their stopovers. Unfortunately for poor Hugi, this is easier said than done, as the tourists fall in love with the country and don’t want to leave.

It’s part of Icelandair’s global tourism marketing campaign , “Easy to stop, hard to leave.”

7. The State of New York – “I love New York”

Who hasn’t seen the iconic slogan “I Love New York” (stylized I ❤ NY )? It’s on every kind of merch under the sun, from t-shirts to mugs. And for me, it’s one of the most iconic slogans in the world.

Simple, visual, and instantly recognizable, it has been the official state slogan of New York since 1977 to promote tourism . 

And as proof that inspiration can strike anywhere, let’s get into how this famous slogan was born.

Crime rates were high in New York in the mid-seventies, and many people considered the city dangerous. It was also on the verge of bankruptcy, which didn’t exactly entice visitors. In a bid to repair its public image, the State of New York hired an ad agency to design a logo that would boost tourism.

Flashforward to 1976, a graphic designer by the name of Milton Glaser drew the slogan and logo with a red crayon in the back of a taxi. The rest is history. 

The logo (and pop culture icon) reportedly earns New York state $30 million every year. And, you can find the original drawing in Manhattan’s Museum of Modern Art.

8. Virgin Atlantic – “More experience than our name suggests”

Virgin Atlantic is a bold brand that pulls no punches. And this is made obvious from its company slogans and taglines over the years.

Some of my top contenders include:

• “You never forget your first time” (used when it launched a direct service from Toronto to London)
• “Flying in the face of ordinary” (alluding to its staff member’s super-human powers)
• “Extra inches where it counts” (because of the extra legroom, of course)

But my absolute favorite was their cheeky “More experience than our name suggests” tagline that was popular in the late nineties and early 2000s. It’s a clever play on the brand name and just on the right side of disruptive.

Virgin Atlantic may have left the shock-tactics in the past these days, but its latest ad campaigns still break the mold.

This 2024 ad uses the clever slogan, “See the world differently”, to champion individuality and highlight the brand’s commitment to inclusivity. In its own words, the ad speaks to “those who are their own captains”. Nice.

9. Delta Airlines – “Delta gets you there” (1984)

Delta Airlines has been giving us excellent slogans since 1929. There are too many great ones to mention, so I’ve picked out my top three.

In first place is the 1984 slogan, “Delta gets you there.” Why? It just works. It’s not trying too hard and it conjures up feelings of trust and safety. Always a good thing for airlines.

I’m also a fan of its “Delta is ready when you are” – also from 1984 – and “We love to fly and it shows” from 1987. The eighties were a good time for Delta (not so much for hairstyles.) ‍♀️

I will admit that Delta’s current “Keep climbing” slogan leaves me a little underwhelmed when I compare it to past efforts. 

10. Four Seasons – “Luxury is our love language”

Rebrands aren’t easy. A lot can go wrong, and even the best businesses struggle with change. Happily, 2022 saw the iconic hotel chain Four Seasons successfully rebrand itself.

The rebrand aimed to celebrate the company’s commitment to luxury and the elevated experiences the Four Seasons offers.

Enter the tagline, “Luxury is our love language” .

The campaign featured a series of videos that showcase just how much luxury customers enjoy in the brand’s hotels and resorts. For me, this tagline is a hit because it speaks to the right audience. 

In just five words, Four Seasons shows us what we can expect when we choose to stay in one of its hotels: luxury and loving care.

Four lessons from the best (and worst) travel slogans

So, what can we learn from the most famous company slogans in the travel and tourism industry? And what should you avoid when picking your next brand tagline?

I’ve taken some of the biggest lessons from the “hots” and the “nots” on this list and distilled them down for you below.

1. Don’t offend your audience 

There’s a fine line between catching your audience’s attention with a provocative slogan and just straight-up offending them. And when you cross that line, it can be tricky to recover (especially in heavily-regulated industries).

That’s a lesson Tourism Australia learned in 2006.

The tourism board released an ad campaign to promote the country and attract new tourists. Unfortunately, it was far from a success. 

Despite pretty much nailing the laid-back Aussie attitude and showing off the best of the country, the choice of wording left some audience members less than impressed. To be more specific, people objected to the use of the word “hell.”

As a result, the campaign was banned in several countries. And while it did a great job of gaining exposure and inspiring some hilarious parodies, it failed to bring in more visitors.

2. Tell a story

If we’ve learned anything from the best copywriting ads , it’s that people love stories. Now, I’ll admit that can be tricky with a slogan, or a brochure . I mean, you have just a few words to make an impact.

Penning winning slogans is an art and a science, but your chances of success are much higher if your words and artwork tell a cohesive story. Bonus points if you include your audience in it.

A great example is the online travel agency lastminute.com.

Known for its bright pink and nostalgic brand identity, the holiday company won hearts with its flamingo ad campaign and tagline back in 2018.

The campaign starred a CGI flamingo walking along a pristine white beach. As he walks, he tells us the story of how flamingos become pink. The voiceover says, “Did you know flamingoes aren’t born pink? Nope! They turn pink doing what they love – eating shrimp.”

That’s right! Flamingos actually start out gray and turn pink from munching on shrimp.

The integrated campaign used the slogan “whatever makes you pink” to perfectly encapsulate this story. It also finishes by suggesting that we all do more of what we love and find what makes us pink. 

The company’s head of branding, Elena Galli, said,

“We wanted to take a strong position on a cultural attitude, that modern living is full of endless distractions, meaning we waste time on things that don’t really matter. Travel frees people from this cycle and enables you to reconnect with the best of you.” – Source  

3. Choose your message carefully

A truly memorable slogan is clear and to the point, finding a way to evoke emotions without confusing the audience.

That means avoiding misleading or easily misinterpreted messages.

Take El Salvador. 

The country’s tourism slogan is currently “El Salvador: Impressive”. It’s a little underwhelming, but it’s certainly clearer than its old one.

El Salvador’s tourism slogan used to be “The 45-minute Country”, which was supposed to reference the short distance between popular landmarks. But unfortunately, many travelers thought it meant you only needed to spend 45 minutes in the country. 

Needless to say, it was a little confusing.

Confusing travel slogans – honorable mentions

I couldn’t help but mention these baffling slogans from airline companies.

• Air Cote d’Ivoire’s – “Our best trip is you” 
• Malindo Air – “Smarter way to stay high”
• Continental – “We really move our tails for you”
• Air Europe – “You still have a choice” (terrifying)
• Cathay Pacific – “Arrive in better shape”  
• Hawaiian Airlines – “Follow me home” 

Check out the map below for the good, the bad, and the ugly of tourism slogans (courtesy of Family Break Finder ).

4. Watch out for costly blunders

An error in a social media post is bad. But errors in packaging designs and print ads are terrible, especially in the heavily regulated travel and tourism industry.

Case in point: Banner Travel agency. Let me tell you the story of a $10 million typo.

The year is 1988. Banner Travel agency bought an ad in the Yellow Pages (for the Gen Zers, it’s a big telephone directory).

The ad was to promote the travel company’s range of exotic travel options, with a prominent tagline that was supposed to say “International and Exotic Travel” in bold red font.

Unfortunately, there was a typo by US telco Pacific Bell and the ad read, “International and Erotic Travel.”

This teeny typo ended up costing the owner of the travel agency 80% of her business and she later sued for $10 million. It also left her 20-year reputation in tatters.

The moral of this story? Get yourself an online proofing platform to make sure million-dollar typos don’t slip through the net. 

Check out this quick video to learn how our creative review tool, Filestage, works.

Final thoughts

I hope this roundup of the best slogans and taglines in the travel industry has inspired you and maybe even got you planning your next big campaign. In regulated industries like this one, it can be tough to stand out from the crowd while staying compliant.

These 10 examples show us how it’s done. 

We’ve also seen the consequences of mistakes in your brand slogans or ad campaigns. That’s why a watertight creative review and approval process is essential in this industry (just ask Banner Travel Agency.)

So if you’re looking for a tool to optimize your creative review and approval process, start a free seven-day Filestage trial today. 

Nicki Wylie

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