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6 ideas for travel and tourism advertising campaigns (with examples)

Want to create eye-catching travel ads like Expedia, Southwest Airlines, and KAYAK?

As travel starts to pick up again, it’s time to get serious about your advertising. Tour operators can hugely benefit from paid ads — but with so many forms of advertising available across different platforms, you may be wondering where to start.

In this post, we’re sharing actionable strategies to build better ad campaigns that appeal to your target audience, plus top-level examples from the brands who do it best.

Top factors to consider for travel advertising campaigns

Want to see more positive results from ads? Keep these strategies in mind when crafting your future marketing campaigns .

1. Define your target customer

Do you know who your customers are? Before you begin crafting an ad campaign, you need to know more about your guests.

Building a buyer persona is a strategic way for tour businesses to get to know their customers. A buyer persona is a visual representation of your ideal customer: Dig into their demographics, study their behaviors on your website, and send surveys to your email list to find out more.

The takeaway? You’ll find a much higher ROI with ad campaigns that specifically appeal to your target audience.

2. Understand the travel customer journey

It’s difficult to sell a tour to someone who hasn’t decided on a destination yet. Ideally, you want to show your ads to people when they’re most likely to book.

Understanding the travel customer journey can help you pinpoint when that is. Google defines the travel search process in four stages:

• Dreaming: Guests are looking for destination inspiration.
• Planning: Guests are researching potential travel dates, hotels, and activities.
• Booking: Guests are booking flights, hotels, etc.
• Experiencing: Guests have arrived and are searching for activities and attractions to experience.

Tour operators are likely to see more conversions in the “booking” and “experiencing” stages. For example, if you’re investing in Google Ads, it’s better to target narrow search terms like “best hiking tours in Colorado,” which is what someone in the booking or experiencing stage would search for.

People in the dreaming stage, on the other hand, would likely be searching overly broad terms like “best summer destinations.”

3. Choose the right platform

There are several different platforms to launch your advertising campaigns, and choosing the right one matters. Where is your audience most likely to see your ad? Where are they already hanging out?

Here are five popular travel advertising outlets:

• Google Ads: Show up at the top of Google search results for relevant keywords.
• Social media ads: Target specific demographics on Facebook and Instagram.
• Yelp ads: Appear to people searching for similar experiences on Yelp.
• Tripadvisor ads: Target people planning a trip to your destination.
• Email marketing: Offer discounts to your email list, one of the more cost-effective ways to advertise.

4. Pay attention to seasonality

Timing is one of the most important factors in travel advertising. Keep seasonality in mind when crafting your campaigns, and remember to edit previously launched campaigns as needed.

A skiing ad won’t make sense at the beginning of summer, so make sure to pause seasonally irrelevant campaigns.

5. Stay true to your brand

Your ad campaigns should reflect your brand identity. People who click on your advertisements are expecting to find the same tone of voice, visuals, and customer experience on your website.

6. Use geographic targeting 

Rather than making your ad visible everywhere on the planet, you can target specific locations your guests are likely to be in. For example, you can target other tourism websites in your state to lure in tourists who are already visiting.

By narrowing down your ad’s geographic reach, you can maximize your budget and focus on the areas that’ll bring you the most return.

7. Promote your sales and special offers

What better way to entice someone to click on your ad than to present them with an unbeatable offer? Advertisements are an effective way to promote your sales, especially seasonal offers. You can send out an ad offering a great discount during the low season to help replenish your bookings, for example.

Pro Tip: One of the simplest ways to do this is by creating coupon codes. Here is how easy it is to create a new coupon code in Xola.

8. Leverage user-generated content 

Sometimes you can generate an ad campaign with user-generated content alone. It’s another cost-effective way to bring more eyes to your tour company.

You can start by encouraging guests to use your brand’s hashtags, share their photos with their own followers, or even submit photos on your website. Apps, like Fotaflo , which integrates natively with Xola, make the process of curating UGC photos and videos easier. Tour operators can also offer incentives for anyone who posts on social media about your tours, such as hosting a giveaway for everyone who uses a hashtag related to your brand.

Tour operator Intrepid Travel asks guests to share their experiences on Instagram with the hashtag #BeIntrepid , for example, which has garnered over 50,000 posts.

Guests typically love seeing their content reposted on other accounts. Still, make sure to always credit the original owner. To avoid serious copyright issues, many brands ask followers to agree to a disclaimer about how and where the images will be used before re-posting them.

Reviews can also be considered user-generated content — but tour operators need to be very careful when it comes to encouraging guests to leave positive reviews. Tripadvisor prohibits brands from offering incentives in exchange for testimonials “because they can hinder the validity and accuracy of reviews.”

9. Use images and videos

Images and videos are the most powerful form of advertising in the travel industry. High-quality images of your destination and scenes from your tours can entice hundreds of clicks. An expertly crafted video can drive even more engagement.

Instagram and Facebook are great places to start experimenting with image and video ads; see a couple of great examples below.

6 examples of great travel advertising examples 

Ready to see these strategies in action? Here are six travel brands that have nailed their travel marketing — including examples of general ad campaigns, paid search ads, and social media ads.

Expedia’s campaign: “It matters who you travel with.” 

This Expedia campaign wants travelers to feel confident booking with the platform in a post-pandemic travel world. The tagline “It matters who you travel with” frames the company as a trusted travel partner rather than just a booking platform.

The company created a playful and very relatable video of a solo traveler who runs into several hiccups on her trip. That is until actress Rashida Jones steps in, embodying Expedia, and makes the trip more memorable.

The company chose a video to expertly convey its marketing message to travelers: Expedia promises a seamless trip and memorable experiences you can’t find on your own.

Southwest’s Transfarency campaign

Southwest Air Lines’ new campaign targets the controversial topic of ticket prices. The company has always billed itself as a transparent brand that cares about employees and customers alike. The new campaign called Trans fare ncy , a play on the words transparency and airfare, builds on that reputation.

The campaign promises customers no unexpected bag fees, change fees, or hidden fees. It’s a great advertisement because it fits perfectly within Southwest’s brand identity, and the airline delivers on the promise.

TourRadar’s travel and destination Facebook ads

Vienna-based TourRadar launched a Facebook campaign to increase bookings from people who had visited its website. The company used visually stunning travel ads to promote relevant tours to people who had browsed the same tours online.

The company also promoted relevant destination offers and tours to people who hadn’t visited their website yet but had shown interest in the destination. The campaign focused on the company’s core markets, including the U.S., the U.K., Australia, and New Zealand.

It was a success: TourRadar doubled its conversion rate over a year.

KAYAK’s video ads on Instagram

KAYAK ran video ads on Instagram to bring more people to its website, including one that shows how simple it is to filter flights by airline, price, number of stops, and destination.  

The company played around with ad placement in both Stories and the News Feed, and each ad had a “book now” or “learn more” call-to-action button that linked back to the KAYAK website.

The ads were shown to a lookalike audience based on the travel search engine’s existing audience, which increased the likelihood of clicks. As a result, KAYAK saw a 5x increase in incremental sales conversions.

Airbnb Experiences search ad

Airbnb is targeting people who search for outdoor activities in Colorado to promote its local-led tours. In this example specifically, Airbnb’s paid search ad for a hiking tour shows up under the search for “best hiking in Colorado.”

The title “Hiking in the Rockies – Year Round” quickly answers the questions of “where” and “when,” two details that directly impact the customer’s trip. The wording of the title narrows down the search for the searcher. The description focuses on Airbnb’s unique offerings — “hosted by expert locals,” “experiences vetted for quality,” and “small group sizes — further enticing readers to click.

It’s a great example of Airbnb using a feature other than its main accommodation services to bring people into its website.

Viator’s Brooklyn food tours search ad

Here’s another effective Google Ad example. Viator is promoting its food and wine tours in Brooklyn under the search term “Brooklyn food tours.” 

Unlike the other search ads that pop up, Viator specifically mentions the keywords that the customer will be skimming the page for and includes another enticing offer.

Viator includes “Book & Save Money” in its title, directly appealing to money-conscious travelers visiting a destination known for being very expensive. Therefore, this ad specifically speaks to budget or mid-range travelers who appreciate a good deal.

As you can tell from these examples, an effective ad campaign is crafted around your ideal audience. Top travel companies like Viator and Southwest use words, images, and videos to appeal to their target customers, and your campaigns should follow suit.

Now it’s time to implement these strategies into your own campaigns. Then sit back, relax, and watch those bookings soar.

Writer Carla Vianna

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Effective Travel Ads: Examples and Ideas

Looking for fresh ideas on how to create ads for your travel business? In this article, we'll explore tourism advertisement, focusing on what really resonates with the viewers. We’ll share a selection of creative ideas and insights for marketers looking to kickstart their travel campaigns. Stay with us and get inspired.

Features of Engaging Travel Ads

Creating ads that grab attention and get stuck in one’s head, making them hum the ad’s catchy tunes on the way to work, isn't easy—it takes a whole team of creative minds. But even with all that creativity, these ads often share some key elements and are built on the same basic principles.

The 5 Commandments of Good Travel Ads:

1. Emotional resonance. Ads that evoke feelings of excitement, peace, or adventure tend to connect more deeply with viewers, encouraging them to imagine themselves in the setting.

2. Visual storytelling. Can’t afford a team of outstanding screenwriters? Luckily, in the tourism industry it’s often enough just to show what a destination looks like. This is the case, when an image speaks a thousand words, and a video is worth a thousand pictures.

3. Compelling narratives. Storytelling and a simple, but strong message is what truly sets great ads apart. Always keep in mind that people don’t want to buy tickets and tours - they pay for emotions, memories and adventures with their loved ones. If you want to create a strong message, define for yourself what your company’s mission is, and how exactly you aim to make your clients’ lives happier and easier.

4. Personalization. Speaking to a broad audience is rarely sufficient. Spend extra time to understand who your clients are. What are their lifestyles, budget, values? At what stage of decision-making are they? Are they just window shopping? Are they thinking about where to spend their honeymoons? Or maybe, they already have a destination in mind, and now search for the best deals? Conduct a survey, use big data and hire a strategy team to learn everything about your target audience.

5. Call to action. A self-explanatory, but often overlooked point. A strong CTA that clearly guides viewers on how to explore more about the destination or offer ensures the ad doesn't just captivate but also converts interest into action.

6 Best Travel Advertisement Examples

Let’s take a look at some travel ad examples to see how the industry giants do it.

1. American Express Travel

Why does this Delta SkyMiles American Express Cards ad work? It’s short, its message is perfectly clear and simple, and it speaks to a very specific demographic. If you’ve ever been in a long-distance relationship, you know how expensive it is to keep seeing your significant other frequently. Amex doesn’t offer their clients to save some money on flights. Instead, it offers to remove the obstacle that stands between them and their desired love lives.

In this ad , Amex offers exclusive access to event presales, to dedicated venue entryways and Card Member lounges:

Here is what the Vice President of Global Brand Advertising at Amex, Jessica Ling, has to say about this ad:

“Sports have the power to connect communities around the world. We’re excited to launch these high-energy, contextually relevant ad spots that show a mother and daughter building their connection through a shared love of sports. We hope by watching these stories, viewers will get a taste of the energy and excitement that comes with experiencing sports with Amex.”

2. Booking.com

What does the following Booking ad sell?

Right, it sells the opportunity to try oneself in different roles people don’t get to play in their everyday lives. Whether you're an office worker or a stay-at-home dad, book a vacation and be an explorer, an artist, or a professional surfer. This ad is a pro example of when a strong message gets across even without precise targeting.

And here is a banner ad by Booking:

It has several noteworthy features:

• a great photo, which conveys emotions;
• a clear and straigh-forward CTA;
• seasonality (it is tied to New Year -  a time, when most people probably reevaluated their life decisions and promised themselves to experience life more);
• a limited special offer.

Most companies strive to be omnipresent and reach viewers through all the possible channels. Here is an ad that runs across META platforms. Nothing fancy, but the main elements of a good ad are still here. It features a short video of surfers, a clear CTA that invites to install the app, and a short message that highlights the company’s main proposition - the possibility to find and book a place fast and easy. 

The company makes sure to dominate the search result pages too. Just last month they ran around 2.1M Search ads on Google:

And even though their Paid Ads game is strong, the company visibly invests a lot of resources into Search Engine Optimization . This way booking.com appears on the search result pages of most of the travel-related queries, saving a lot on clicks:

Most of the tourism industry giants use pop-up ads on their websites:

It’s a great opportunity to inform about your current special offers, or get visitors on the email list in return for some bonuses. You have to be careful with pop up ads though - sometimes they can do more harm than good. 

Read more about how to make effective pop up ads here . 

Another effective strategy that many companies use is user-generated ads:

Such approach kills several birds with one stone:

• it costs basically nothing;
• it serves as a social proof and makes the company look trustworthy;
• you get exposure among the users’ following.

Agoda also runs ads on Meta. This ad in particular is 6 seconds long, but enough for the actor to say the buzzwords:  “cashbacks, coupons, discounts”. Most companies use short formats on social media ads, saving longer and more complex video ads for Youtube.

And here is a beautiful campaign run by Agoda during the pandemic:

It shows sympathy for everyone stuck at home, and shifts the focus from closed borders to discovering places in our own countries. It’s compassionate and doesn’t pressure us to purchase anything. It simply suggests that now might be the time to see more of our own countries, and Agoda is here to help with special offers. 

The recipe is the same:

Understanding the pain of the target audience + strong positive message + beautiful emotional storytelling + great visuals. 

Be like other successful companies and don’t forget about mobile marketing . Travel companies that have mobile apps actively invest in Paid User Acquisition and App Store Optimization. 

But, of course, mobile marketing isn’t limited inside the app stores. Here is a creative and slightly dark YouTube ad from Kayak marketers, who did a great job at understanding the struggles of their target audience:

One more proof that the Kayak marketing team just gets us:

No, we’re not telling you to use politics in your marketing messages. But it’s always worth it to keep up with the latest news and trends, in which people are emotionally invested. If done tastefully, such ads are likely to become viral and connect with big audiences. 

Take a look at this campaign that ran on YouTube and TikTok:

Just perfect targeting. If you can, always address different segments separately.

This is an Expedia Facebook ad. If you look closely, you'll notice it's structured similarly to the travel ad examples from other companies we've discussed. It targets parents with family-friendly packages and features a clear call to action (CTA).

Expedia has a very strong social media game. Apart from the most popular media, it also runs ads on Pinterest, which has less competition and still isn't widely-used for advertising.

This video ad from Expedia is another good example of appealing to emotions and using a strong slogan:

If you’d like to get more inspiring ideas and see ad examples, choose a brand you look up to and browse through their social media and YouTube account. Also, Google, Meta and TikTok have open ad libraries that show what kind of campaigns run on the platforms at the moment. 

Ideas for Crafting Effective Travel Ads

Now let’s sum up what we have seen. Based on successful campaigns from leading companies, here are some straightforward ideas for making ads that connect with viewers and inspire action.

🥰 Make an Emotional Connection

Try to create a strong emotional bond with your audience. Like Agoda's campaign during the pandemic, show you understand and care about your audience's current challenges. Showing support for your clients without pushing for sales can make your brand feel more relatable and trustworthy.

🌍 Keep Up with Trends and News

As suggested in the Kayak example, staying updated with the latest trends and news can make your ads more relevant and engaging. This approach can help your ad become popular and connect with more people.

🤳 Use Content from Your Customers

‍ Add content made by your customers, as it's cost-effective and acts as proof of trust. Ads with content from users can make your brand seem more credible and expand your reach to the users' followers, making your company seem more reliable.

✔️ Show Clear Benefits

Make sure your ad clearly shows the unique advantages your service offers, like the Amex Miles Cards ad that focuses on solving a specific problem for its target audience. Ads that clearly state their benefits tend to work better.

🗂️ Target Carefully

‍ Make your message specific for different groups of people, as shown by Airbnb's campaign. The more personalized your ad feels to its viewers, the more effective it will be.

💡 Use Eye-catching Visuals and Easy-to-Remember Slogans

‍ Use striking visuals and catchy slogans to make your ads memorable. Expedia's video ad is a good example of how using emotions with great visuals and a strong slogan can make a big impact.

💰 Promote Special Offers and Benefits

‍ Don't hesitate to highlight special access, discounts, or special deals, as Amex Travel does. These incentives can be a key factor for people thinking about making a purchase.

➡️ Have a Clear Call-to-Action (CTA)

‍ Your ad should have a straightforward CTA, telling viewers exactly what to do next. Whether it's booking a trip, looking at discounts, or signing up for an email list, make the next step clear.

🍁 Take Advantage of Seasonal Trends

‍ Use seasonal trends and holidays to make your ads feel more timely and relevant. Booking.com's banner ad related to New Year's resolutions is a great example of how to connect with people's mindsets during different seasons and holidays.

By applying these simpler ideas, drawn from the practices of top travel companies, you can create effective travel ads that grab attention, spark interest, and get viewers to engage with your brand.

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We know managing ads can be tough. To make a successful campaign, you need strategic approach and creativity. But you don't have to figure it out by yourself. Promodo experts are ready to help you every step of the way, from researching the market and running A/B tests to launching pay-per-click campaigns and analyzing the results. Get in touch with us today, and let's talk about how we can help you reach your goals.

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Mastering Travel Advertising: Effective Strategies and Emerging Trends

You can’t rely solely on people’s wanderlust when advertising travel services because while it may keep your business afloat, it’s not enough to help you make waves in the industry.

Besides, people’s appetite for traveling is dependent on many factors and may decrease as a result of unforeseen events.

We’ve seen this happen when traveling took a hit in 2020 due to the COVID-19 pandemic, which is reflected in the industry’s spending data on digital advertising from previous years. While things are improving, a lot is riding on travel ads performing well.

For your vacation advertising efforts to be truly successful, you need a combination of good strategy and creative ads .

Stick with me as I walk you through the steps of building an actionable travel advertising strategy, including identifying your target audience, knowing the customer journey, setting your campaign goals, and measuring ads’ effectiveness.

Table of Contents

• Understand Your Audience
• Know the traveler’s customer journey
• Set your travel campaign goals
• Craft compelling ads
• Choose the Right Channels
• Measure your ads’ effectiveness

Travel Advertising trends

1. understand your audience.

A well-defined target audience is the foundation of any good travel advertising strategy. 

Just think what a waste of resources it would be to target users with no potential to become customers. Narrowing down the group allows you to focus your efforts on reaching those who would benefit most from your travel services.

Plus, with a clear target audience in mind, you can create travel ads that double as personalized customer experiences, proven to be more successful in converting to sales.

To define your audience, make a list of different attributes you’d like your ideal customer to have, a.k.a. build a buyer persona. These attributes can be geographic, demographic, psychographic, or behavioral. 

• Geographic : anything related to location, including customers’ country, region, city, or even postal code;
• Demographic : population-based attributes, such as gender, age, education, income, marital status, and so on;
• Psychographic : personality traits, values, interests, hobbies, and lifestyle aspects;
• Behavioral : online behaviors according to browsing patterns, spending and purchasing habits, and many others.

2. Know the traveler’s customer journey

The customer journey sums up all interactions a prospect has with a brand during the purchase process, from the first encounter, up until a transaction is completed. 

Commonly, it’s divided into three main stages: awareness, consideration, and conversion.

However, a traveler’s customer journey differs from the typical model because booking a trip isn’t an easy-to-make purchase decision; quite the opposite—a lot of thought and planning is put into it. 

I mean, would you buy plane tickets as quickly as you would a chocolate bar? Me neither.

So, the customer’s travel journey can be split into the following four to five stages: 

• Dreaming: whether it’s picturing themselves in a gondola on the canals of Venice or sunbathing in Greece, all soon-to-be travelers begin here.
• Planning: even the most spontaneous people make some sort of arrangement for their trip, even if it only implies picking a hotel to stay at.
• Booking: prospects are ready to buy plane tickets and book accommodation. 
• Experiencing: travelers are enjoying their vacation and making lasting memories.
• Remembering: this is an optional stage that comes after the traveler’s journey is completed, where you can consolidate the relationship with your brand .

Understanding this customer journey allows you to time your travel advertising to the most favorable moments, specifically when prospects are in the planning and booking stages.

3. Set your travel campaign goals

Goals or objectives give your travel campaigns a clear direction and help you measure progress along the way, so you don’t lose sight of the value of your work.

To yield the best results, you should set your campaign goals according to the S.M.A.R.T. criteria. The acronym stands for specific, measurable, achievable, relevant, and time-bound, all qualities your goals should have.

A few of the most common goals that can aid your campaign’s success are the following:

• Increase brand awareness by getting your travel services on the radar of potential customers;
• Grow website traffic or attract new visitors to your company’s website;
• Drive consideration through campaigns that promote different travel services;
• Generate leads , whether that means new subscribers to a newsletter or prospects filling out a form to find out more about an offer;
• Boost conversions , a.k.a. make sales.

4. Craft compelling ads

Use high-quality visuals.

Travel advertising relies heavily on visuals. Use high-resolution images and videos that showcase the destinations, experiences, and accommodations you offer. Invest in professional photography or use user-generated content with permission.

Tell a Story

People are more likely to engage with ads that tell a story. Highlight the unique aspects of the destinations and experiences you offer. Use customer testimonials and success stories to build trust and credibility.

Include Strong Calls to Action

Encourage potential customers to take action by including clear and compelling calls to action (CTAs) in your ads. Whether it’s “Book Now,” “Learn More,” or “Get a Free Quote,” make sure your CTA stands out.

Leverage Seasonality

Tourism is highly dependent on weather conditions, which creates three seasons in the travel industry: peak season, shoulder season, and off-season.

• Peak Season (High Season): Summertime (mid-June through August), when demand is at its highest.
• Shoulder Season: From April to mid-June and from September to October, when people still travel, but not as much as during peak season.
• Off-Season: From November to March, when travel businesses experience a decline in sales.

Seasonality isn’t necessarily negative for travel marketing as it provides a clear perspective over the coming months. Stay mindful of seasonal patterns and trends to understand when prospects are most likely to purchase plane tickets, accommodation, or all-inclusive offers. Timing your creative ads and tailoring your messaging according to these seasons can significantly influence purchase decisions.

5. Choose the Right Channels

There are numerous advertising platforms available, and the easiest way to identify the most suitable ones for your brand is to look at where your customers are spending time.

Generally, the following three platforms are obvious choices for most businesses: Google Ads: Running search or display campaigns on the Google ad network allows you to leverage Google’s massive reach and advanced targeting options to get in front of potential customers exactly when they are looking for travel services.

Social media ads: Whether it’s Instagram, Facebook, or TikTok, advertising on social media helps you increase brand recognition and reach a wider audience at the same time. Plus, it gives you the chance to experiment with a wide range of ad formats, including image and video ads.

Email marketing: Email offers a direct communication channel with customers that you can use to send personalized messaging, as well as discounts and special offers. Besides, it’s a cost-effective marketing method that provides easily measurable results.

6. Measure your ads’ effectiveness

Even with a killer strategy up your sleeve, things might not go as expected. And even if they do, measuring the success of your travel campaign is vital to understanding how your vacation ads are performing. 

If everything is going well, you’ll know what to repeat with future campaigns, and in the opposite scenario, you’ll figure out how to optimize ads for success.

Luckily each advertising platform, including Google and Facebook , offers relevant metrics known as KPIs (key performance indicators) to track for the most popular campaign objectives. Hence, you know exactly what to look at.

Things work differently for email marketing campaigns, as you need third-party tools that also enable email automation to measure campaign performance.

Staying up-to-date with travel advertising trends is essential to keep your strategy fresh and compelling. Here are some current trends to consider:

Sustainability

Sustainable travel is gaining traction. Highlight eco-friendly practices and sustainable travel options in your ads to appeal to environmentally conscious travelers. Emphasize efforts such as carbon offset programs, eco-friendly accommodations, and sustainable travel itineraries.

Remote Work Travel

The rise of remote work has led to a new trend: the digital nomad lifestyle. Many professionals now have the flexibility to work from anywhere, making destinations that offer reliable internet, coworking spaces, and long-term stays particularly attractive. Advertise destinations as ideal remote work locations, emphasizing amenities and lifestyle benefits.

Solo Travel

Solo travel continues to grow in popularity, with more people seeking independent and personalized travel experiences. Create ads that cater to solo travelers by highlighting safe, welcoming destinations, solo travel packages, and opportunities for social activities and community engagement.

Wellness Travel

Wellness travel is on the rise as more people seek vacations that offer relaxation, health, and rejuvenation. Advertise spa retreats, yoga retreats, wellness resorts, and health-oriented travel packages to attract this growing segment.

What is the future of Travel Advertising?

• The future of travel advertising is expected to be highly personalized, leveraging advanced technologies such as artificial intelligence and machine learning to deliver tailored content and offers to travelers. The focus will also be on creating immersive experiences through virtual reality (VR) and augmented reality (AR), allowing potential travelers to explore destinations virtually before booking. Sustainability will play a crucial role, with more travelers seeking eco-friendly options and companies highlighting their sustainable practices in their advertising.

How important is social media for travel advertising?

• Social media is incredibly important for travel advertising as it allows brands to reach a broad audience, engage with potential travelers, and showcase destinations and experiences through compelling visuals and stories.

How can I measure the success of my travel advertising campaign?

• Success can be measured through Key Performance Indicators (KPIs) such as website traffic, click-through rates, conversion rates, return on ad spend (ROAS), and engagement rates on social media.

What are some effective strategies for off-season travel advertising?

• During the off-season, focus on highlighting unique experiences and deals that travelers can take advantage of. Use personalized marketing to target specific demographics and interests, and consider promoting destinations that offer activities suitable for the off-season.

How can influencers help my travel advertising strategy?

• Influencers can help by reaching a wider audience and building trust through authentic content. They can showcase your destinations and services in a relatable way, which can lead to increased engagement and conversions.

As seen from the strategy tips and information in this article, understanding and connecting with the customer is key in the travel industry. Hopefully, you’ve learned something new that you can implement when planning your future travel campaign or designing ads for it.

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10 Best Travel & Tourism Ads

Last updated on: May 28, 2024

The world of travel and tourism is a realm of endless exploration and discovery, where the allure of new destinations and experiences beckons adventurers from every corner of the globe. Amidst this vast and competitive landscape, the art of capturing the essence of a destination and inspiring wanderlust has given rise to some of the most captivating and memorable advertising campaigns. These advertising campaigns are not just advertisements,  they are portals to a world of breathtaking landscapes, vibrant cultures, and unforgettable journeys. In this article, we delve into the realm of travel marketing and unveil the 10 Best Travel and Tourism Advertising Campaigns that have successfully transported viewers to distant shores, inviting them to embark on incredible adventures.

Table of Contents

Incredible India Ad by Incredible India

The “Incredible India” campaign, launched by the Government of India, is a global initiative to promote India as a premier travel destination. This particular ad by “Incredible India” encapsulates the country’s astonishing diversity and rich cultural heritage. It visually narrates the story of India’s vibrant festivals, ancient traditions, and breathtaking landscapes. The ad seamlessly blends scenes from bustling cities, tranquil rural areas, historical landmarks, and spiritual sites, showcasing India as a land of contrasts and wonders. It appeals to a global audience, inviting them to explore the myriad experiences that India offers, from spiritual journeys to adventurous explorations, thereby boosting tourism and cultural awareness.

Signature Video | Kerala Tourism | Experience God’s Own Country by Kerala Tourism

The “Signature Video | Kerala Tourism | Experience God’s Own Country” by Kerala Tourism is a captivating visual representation of the Indian state of Kerala, often referred to as “God’s Own Country.” In just under two minutes, this video beautifully encapsulates the essence of Kerala’s natural beauty, rich culture, and unique experiences. It showcases the lush green landscapes, tranquil backwaters, pristine beaches, and exotic wildlife that define Kerala. The video also highlights the state’s Ayurvedic traditions and delectable cuisine. With its stunning cinematography and soothing music, the campaign invites viewers to immerse themselves in the serenity and charm of Kerala, making it an irresistible travel destination.

Paradise Unexplored – North East India by Incredible India

“Paradise Unexplored – North East India by Incredible India” is a captivating tourism campaign that invites travelers to discover the hidden gems of India’s North East. With lush landscapes, rich cultural diversity, and breathtaking vistas, it offers an enchanting glimpse into the lesser-explored regions of Assam, Meghalaya, Arunachal Pradesh, and more. The campaign celebrates the indigenous traditions, vibrant festivals, and pristine natural beauty of North East India. It encourages adventure seekers to explore dense forests, serene lakes, and the unique lifestyle of the local communities. This campaign serves as a window to the untouched paradise of North East India, enticing tourists to embark on an unforgettable journey of discovery.

Madhya Pradesh – The Heart of Incredible India by Madhya Pradesh Tourism

Madhya Pradesh – The Heart of Incredible India” is a captivating tourism campaign by Madhya Pradesh Tourism that portrays the state as the very essence of India’s cultural and geographical diversity. It offers a visual extravaganza of Madhya Pradesh’s majestic forts, dense forests, and serene rivers, providing a glimpse into its rich heritage and natural beauty. The campaign invites travelers to explore the state’s numerous wildlife sanctuaries, ancient temples, and historically significant sites, all while celebrating its central role in India’s cultural tapestry. With stunning visuals and a strong narrative, the campaign successfully entices tourists to immerse themselves in the heart of “Incredible India,” Madhya Pradesh.

Rajasthan: Jaane Kya Dikh Jaaye by PIB India

Rajasthan: Jaane Kya Dikh Jaaye” is a captivating campaign by PIB India that immerses viewers in the vibrant tapestry of Rajasthan, India’s largest state. This campaign brilliantly captures the essence of Rajasthan, known for its majestic forts, colorful festivals, and rich cultural heritage. The slogan “Jaane Kya Dikh Jaaye” invites travelers to discover the surprises that await them in Rajasthan, from the iconic palaces of Jaipur to the golden sands of the Thar Desert. The campaign’s imagery showcases the state’s exquisite architecture, bustling bazaars, and warm hospitality, enticing tourists to experience the grandeur and authenticity of this royal land.

Madhya Pradesh – The Heart of Incredible India by Incredible India

“Madhya Pradesh – The Heart of Incredible India” by Incredible India is a captivating tourism campaign that showcases the central Indian state of Madhya Pradesh as the very essence of India’s cultural and geographical diversity. This campaign beautifully captures the state’s rich heritage, majestic forts, and lush wildlife sanctuaries. It highlights iconic destinations like Khajuraho, known for its exquisite temples, and the tranquil Narmada River, a symbol of spirituality. The campaign’s imagery and narrative invite travelers to explore this heartland, where history comes alive in its architecture, and nature flourishes in its forests. Madhya Pradesh truly embodies the soul of India, and this campaign presents it as a must-visit destination for those seeking an authentic Indian experience.

Apla Maharashtra Unlimited | Maharashtra Tourism by Maharashtra Tourism

Apla Maharashtra Unlimited” is a captivating tourism campaign by Maharashtra Tourism that invites travelers to explore the diverse and boundless attractions of the Indian state of Maharashtra. The campaign celebrates the rich tapestry of experiences that Maharashtra offers, from the bustling metropolis of Mumbai to the serene hills of the Western Ghats and the stunning coastline along the Arabian Sea. It showcases the state’s vibrant culture, historic landmarks, and varied landscapes. Whether it’s exploring ancient caves, enjoying the vibrant festivals, or savoring the local cuisine, Maharashtra promises unlimited experiences for tourists. The campaign beautifully captures the essence of Maharashtra’s heritage and its status as a tourist haven in India.

Jammu and Kashmir – Where time stands still. (Director’s Cut) by Jammu & Kashmir Tourism

Jammu and Kashmir – Where time stands still. (Director’s Cut)” by Jammu & Kashmir Tourism is a captivating tourism campaign that immerses viewers in the timeless beauty of this northern Indian region. The Director’s Cut edition offers an extended and more immersive experience. It portrays Jammu and Kashmir as a place of serene beauty, where the passage of time seems to slow down. The campaign showcases the region’s breathtaking landscapes, including snow-covered mountains, pristine lakes, and lush valleys. It invites travelers to escape the hustle and bustle of modern life and immerse themselves in the tranquility and natural splendor of Jammu and Kashmir, making it an ideal destination for nature enthusiasts and those seeking a peaceful retreat.

Khushboo Gujarat Ki – A journey towards the majestic land of Gujarat (Hindi)

Khushboo Gujarat Ki – A journey towards the majestic land of Gujarat” is a captivating campaign spearheaded by Narendra Modi, the Prime Minister of India, to promote the state of Gujarat. This campaign, with its title translating to “The Fragrance of Gujarat,” encapsulates the essence of the state’s diverse attractions. It showcases Gujarat’s rich historical heritage, vibrant culture, and breathtaking landscapes, including the iconic Rann of Kutch and the bustling city of Ahmedabad. With a focus on tourism and cultural pride, the campaign invites travelers to embark on a mesmerizing journey through Gujarat, offering a glimpse into the state’s unique traditions, wildlife sanctuaries, and remarkable experiences.

KERALA Backwaters ● India 2020 by Travel Penguin

The “KERALA Backwaters ● India 2020” video by Travel Penguin offers a mesmerizing glimpse into the enchanting backwaters of Kerala, a state in southern India. This visual masterpiece captures the essence of Kerala’s backwater ecosystem, with its intricate network of serene waterways, lush greenery, and traditional houseboats gently gliding on the placid waters. The video showcases the unique and tranquil way of life in the backwaters, where communities thrive along the shores. Viewers are transported to a world of calm and natural beauty, making it an enticing invitation for travelers seeking a serene and picturesque escape in the heart of God’s Own Country, Kerala.

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How To Create Impactful Travel Business Marketing Ads For Different Platforms

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In 2023, digital ads are predicted to account for more than 66% of the total spend on global advertising. This goes to show just how impactful online advertising is, and how so many companies use it for increasing sales and revenue growth.

If you want to reach new customers fast, then running travel business marketing ads is the best way to do so.

A major benefit of running paid ad campaigns is that you can target the right audience and ensure that your business and booking pages are front and center of their buying journey.

And with so many different advertising channels and formats to choose from, you can be very specific about how you attract customers through travel advertising.

Not sure where to start? This guide will cover everything you need to know about preparing your first ad campaign.

What To Consider Before Pursuing Travel Advertising 

Before you start running travel business marketing ads, it's important to take a number of key considerations into account. This will help you create ads that are more effectively targeted in order to achieve a better ROI.

Know Your Audience 

First, you need to have a clear understanding of who your target audience is. This is essential if your ads are going to reach the right people.

The great thing about running online ads is that you can access very detailed targeting options. This means you can be highly specific about what demographics, interests, and locations your ads display.

Start by understanding exactly who your prospective customers are. The best way to do this is to create detailed customer personas that outline elements like the target customers' age, location, interests, income, pain points, and more.

This way, you’ll be able to target the ads so that only relevant people see them. This will help your campaigns achieve e a better ROI.

Understand Your Target Audience’s Behavior 

You’ll also need to have a clear sense of how your target audience consumes information online. This is necessary for choosing the right platforms to run travel advertising campaigns on.

An important aspect of this is understanding the customer journey and the different steps they would take from discovering your brand to becoming a customer. If you focus your ads on platforms where your audience isn't active, your ads won't end up driving conversions.

Being Aware Of Your Ad Budget 

Paid advertising campaigns cost money, so you need to set aside a clear budget accordingly. Of course, your aim is to generate more money from the campaigns than they cost, i.e, to achieve a positive ROI.

Understand the different ways you pay for ads (usually PPC ), and establish a budget for this. You should also be clear on what your ideal return on investment would be for your ads to be profitable.

Best Types Of Travel Business Marketing Ads 

The great thing about travel business marketing ads is that you have loads of different platforms and ad formats to choose from. This gives you plenty of options for effectively targeting your ideal customers, regardless of what their online habits are.

Let’s break down some of the best platforms and ad formats that travel businesses can use.

Google Ads 

When it comes to online advertising, Google Ads remain the most popular. This makes sense seeing as Google is generally the first place people will go to to discover businesses or experiences.

Google offers a variety of different ad formats:

Search Ads 

These are the text ads that display at the top of Google search results. You bid on relevant keywords to have these ads displayed.

Display Ads 

These are ads that include images that display on other websites outside of the search engine.

Video Ads 

Video ads that appear on YouTube (more on this later).

Shopping Ads 

Ads that list products on Google search.

Local Ads 

Ads on Google that send customers to a physical location.

Smart Ads 

Automated ad campaigns that run on Google and across the web.

Discovery Ads 

These ads run across Google’s different feeds.

For travel business marketing ads, the best approach is generally search ads. These are the most common forms of Google ads, and they display similarly to regular Google search results.

Using these ads is a fast way of reaching the top of the SERP.

Your ideal customers are probably going onto Google and searching for something along the lines of “kayak tour near me”. Being savvy about the relevant target keywords can help your ad appear on top of this search query. This is a highly effective way to attract a lot more customers.

Facebook Ads 

Facebook Ads are an extremely popular option for running travel ad campaigns. Consider how much data Facebook holds on its users. This gives you a lot of room to be really specific about how you're going to target the right people.

Many different types of Facebook ad campaigns exist, such as:

Image Ads 

Image ads include a still image with a CTA.

This refers to a video with a CTA.

Instant Experience Ads 

Full-screen ads that include interactive, multimedia options.

Carousel Ads 

Ads that can feature up to 10 images and videos in a swipe-through carousel format, including a CTA.

Lead Ads 

Ads that include a lead generation form to collect email addresses.

Dynamic Ads  

Personalized ads that connect your product catalog with your Facebook Events Manager and Facebook Pixel. This lets you display ad content to users who also viewed the page or product on your website.

Stories Ads 

Ads that appear inside Facebook Stories.

Messenger Ads 

Ads displayed in Facebook Messenger. You can also use these on Instagram and Whatsapp.

Image ads, video ads, and carousel ads are some of the best options for travel businesses, as they let you display your travel experiences in an eye-catching and engaging format. Be sure to use a relevant CTA (like “Book Now”) to increase your conversions.

YouTube Ads 

YouTube is owned by Google, so YouTube Ads are Google video ads (as mentioned above).

Video is the most engaging form of content. Running video ads can be a practical way to grab the viewer's attention. It also lets you display a lot more than images. For travel businesses, this gives you the ideal opportunity to show off your travel experiences and destinations to entice users into booking tours.

Running these ads isn't as easy as other formats, as you’ll need to create quality video content. Bidding on video ads can also get expensive.

Instagram Ads 

Instagram is owned by Meta, so Instagram ads and Facebook ads are managed through the same platform. If you run ads on Facebook, those ads can also run on Instagram at the same time.

Instagram and Facebook ads work in much the same way. Although Instagram also offers ads for its unique features, like Reel Ads, Stories Ads, and Shopping Ads.

It's important to understand your audience and how they interact with each different platform in order for your ads to be most effective.

Twitter Ads 

If your target customers are on Twitter, this could also be a compelling medium for running paid ad campaigns. Twitter lets you run ads in a few different formats, including:

These ads look like standard text-based Tweets.

A single image is displayed in the ad.

These are ads that display a video.

Up to six images are displayed in a swipe-through carousel format.

Moment Ads 

This option allows you to curate a collection of Tweets to tell a story.

Retargeting Ads 

Retargeting is a type of ad strategy that can be run on Google Ads and Facebook Ads. The idea is to show relevant content to people who have already interacted with your website.

For example, a person visits your site, looks at a tour page, and then leaves. You can run retargeting ads (powered by tracking pixels), to then display an ad for that same tour page to the user on different websites.

This is a fantastic strategy for selling more tours, as the people who see retargeting ads have already shown an interest in your business, so they’re more likely to make a purchase.

Tips For Creating Travel Business Marketing Ads 

Once you’ve established what ad platform is best for your travel business, you’ll need to make sure your ads stand out.

Here are a few tips and tactics to keep in mind when creating your ad campaigns.

Use A Compelling CTA 

This is an essential rule for any effective ad campaign, regardless of the platform or ad format you're using.

Your ad exists to drive conversions and to achieve that you need to have a clear call to action (CTA). make sure this CTA is simple and compelling, and that it makes sense for your ad campaign goals.

Optimize Your URL 

It’s crucial that you use a URL for your ad campaigns that align with your ad messaging and CTA. If you're running search ads, the user won't be very interested if they see a long URL that doesn't seem relevant. Make sure that your URL structure aligns with the objective the user has.

Optimize Your Landing Page For Conversions 

Your ad may be the ultimate tool for attracting a lot of clicks and driving traffic to your landing page. However, none of this will matter if your landing page isn't properly optimized for conversions.

Make sure the page you send traffic to is relevant to your ad, and that it includes all of the details and information a user will be looking for. Make sure your CTA is clear, and that you don't require too much information from the user in any forms on the page.

This will most likely be your tour booking page. By using the right travel booking software , you’ll be able to create a more optimized booking page for a better user experience.

Make Your Ads Visually Appealing 

Your ads should stand out and be visually appealing. If you're running social media ads, your goal is to stop people from scrolling and grabbing their attention.

This means you should try to include strong visual elements, and refrain from making your ads too text-heavy. Try to clearly communicate the value of your ad in a line or two.

If you run video ads, keep the videos short and try to grab attention from the first second.

If you're running text-based search ads, be very careful about creating your headline. This needs to be simple, but impactful.

Test Your Ads 

A recommended strategy for running travel business marketing ads is to test, update, and optimize your ads.

By running A/B tests on your ads, you’ll be able to implement the most effective ads that offer the best conversion rates and ROI. The more you test and optimize, the better your ad performance will be.

Conclusion 

With the right travel business marketing ads, you’ll be able to attract a lot more customers and generate more sales. Once you establish what ads make the most sense for your marketing goals and target audience, it is a highly effective way to increase your tour bookings.

If you're looking for more travel industry tips and resources, then take a look at WeTravel Academy . We have created an extensive library of guides, courses, webinars, articles, and more, to help travel industry professionals grow their businesses.

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Expedia Group Media Solutions

The world’s leading travel media network

Our advertising solutions help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.

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Unmatched global inventory that travelers access every day

We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.

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Look and book with our immersive travel tech

As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.

This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.

Explore unexpected places with the GoUSA TV series

Travel advertising that delivers results

We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.

Flexible advertising solutions

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Why you should partner with Expedia Group

Our unique capabilities and custom digital media solutions meet your needs and bring your brand to travelers.

TravelAds Sponsored Listings

In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:

• Boost room bookings.
• Drive incremental revenue and profitability.
• Reach the right travelers.
• Control your cost-per-click and daily spend.
• Create customized copy and images.

Accelerator

Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:

• Boost your visibility in search results.
• Scale up or down as needed with an easy-to-use platform in Partner Central.
• Cost-effective: You only pay when you receive a booking.

Co-op campaigns

Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:

• Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
• Easy and simple: We secure similar strategic partners for you.
• Stretch your marketing budget.

Media Studio

Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:

• Create videos that tell your brand’s story in a unique and unforgettable way.
• Use emerging technology to stand out.
• Build engaging social media campaigns and work with influencers.

Display advertising

Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:

• Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
• Design ads that seamlessly integrate across all our sites.
• Choose from a range of media options that work for advertisers of any size, budget, and business goal.
• Create branded ads for mobile or email.
• Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.

Work with the biggest brands in the business

Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.

Exclusive and actionable traveler insights

We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.

Explore our customer stories

Find out how we help advertisers meet their needs, from airlines and hotels to destinations.

The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.

During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.

Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.

In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.

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Are you ready to advertise?

Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.

*Expedia Group internal data, 2023, identified and anonymous visitors.

Travel Advertising: Where to Next?

Laura Kloot

2022 is the year of the goat.

No, not the Chinese Zodiac, but the latest trend in travel: GOAT, or the “Greatest Of All Trips.”

Basically, it goes like this. After more than two years of global pandemic and restricted travel, people everywhere are just itching to get away again. And after such a long hiatus, consumers are not content with modest vacations. Rather, 65% of survey respondents said they would “go big” with their travel plans this year, and book their extravagant dream vacation.

This is exciting news for travel marketers. The game is on again!

Digital Ad Spend in the Travel Industry: Flying higher

Compared to other verticals, like Retail and Consumer Packaged Goods, digital ad spend in the Travel sector remains low. However, it’s slowly creeping up again, forecast to reach $4.05 billion in 2022, and $4.54 billion in 2023 in the US. 

To be sure, this is well below the 2019 figure of $6.09 billion, but much higher than the $2.99 billion that was spent in 2020, during the height of COVID travel restrictions.

What does Outbrain data say about the travel industry?

While spend might be lower compared to 2019, Outbrain’s network has seen impressive growth in the travel sector, indicating that the industry is coming back with a vengeance. Outbrain data shows 133% increase in active travel marketers this year compared to 2020, and a greater number of travel campaigns in the first half of 2022 than all of 2021. 

Travel marketers in the US are running 155% more campaigns since 2020, and the international market is booming too.

Outbrain data from Australia shows an increase of 589% in travel campaigns, and Germany is seeing a 205% increase in spend for travel marketers this year compared to the start of the pandemic. Based on these trends, Outbrain is hopeful for travel to return to pre-pandemic levels in the near future.

Alongside the growth of travel marketing campaigns is the consumer appetite to get away on vacation, and to experience the “GOAT” trip.  

In just the first half of 2022, Outbrain saw almost as many clicks on content from travel campaigns as in all of 2020. Some of the top once-in-a-lifetime destinations that consumers are interested in include the Maldives, Spain, Greece, Thailand, Japan, and Australia.

Consumers still have concerns about travel , namely continued health and safety issues, rising costs and gas prices, and travel disruptions and delays. These are all probably part of the reason why the travel sector has not yet completely returned to pre-pandemic levels.  Content on Outbrain’s network mentioning travel delays garnered a 600% increase in page views from May to June. On the other hand, interest in air travel doesn’t seem to be impacted: click through rates related to air travel on the Outbrain network increased 84% in the past 30 days compared to the prior month.

If the Super Bowl commercial lineup this year is anything to go by, then the Outbrain data forecast is correct! Travel advertisers made a strong comeback, buying some of the most coveted advertising spots of the year. Check out the hugely popular 2022 Super Bowl ad by Booking.com featuring Idris Elba:

Need more inspiration for your travel advertising strategy? Check out this roundup of actionable content around the travel vertical to get your campaigns moving.

Native Advertising Travel Campaign Tips

How do you plan your vacations? Let’s take a guess. You visit travel websites, read blogs and articles (“Top 10 Things to Do in Peru”), create an outline for your perfect itinerary, and then have some fun putting in different dates and destinations on travel booking websites to see how much it will all cost.

This is what’s known as “discovery”. When consumers are browsing online, reading and researching, they are in discovery mode, and are open to learning about new products, services and deals. 

Here’s a fascinating stat for you: 44% of experiences that internet users have with travel content start with no destination in mind. That means, nearly half of travel consumers browsing online don’t even know where they plan to have their vacation! For travel marketers, this is an incredible opportunity to grab consumer attention when they are looking for new discoveries and experiences. Native advertising is a great way to do this, because it is specially designed to attract potential customers when they are in this discovery mode. So be sure to check out our Native Advertising Travel Campaign Tips .

Best Native Ad Examples

Considering native ads for your travel campaign? Take a look at our annual roundup of best native ad examples from around the web – there are some travel ads there to inspire you too.

5 Success-Driven Push Notifications for Travel App Users

Travel apps are growing in popularity, despite the effects of the pandemic. In May to August 2021, there were over 1.1 billion downloads of travel and navigation apps, with Google Maps, Uber and Booking.com taking the top three positions.

Source  

If we’re talking about apps, then we need to talk about push notifications. Push notifications are an effective marketing tool, increasing app retention rates by 3-10X . Given the high app usage among travel consumers, travel marketers should definitely consider upping their push notifications game. Take a look at our tactics for engaging travel app users with push notifications along their vacation-planning journey.

How Travel Brands Can Boost Business With Native Ads This Summer

Yes, content marketing is still king, but the difference today is that content takes many more forms than it once did. Travel brands don’t have to resort to boring keyword-stuffed blog posts; those days are long over. According to HubSpot, the main content types that marketers use today are videos, blogs, images and infographics . For travel consumers, engaging the senses by creating an immersive content experience is even more important, and you can definitely gain exposure and reach of your travel content with native ads. 

Why not leverage native advertising at key periods in the year leading up to the big vacation season? Read this article about using native ads to boost your travel business before the summer holidays. 

The Quick Content Marketing Kit for Travel Brands Looking to Stand Out

Brand awareness is hard. Standing out is a challenge. Content is one of the key tools travel brands can use to differentiate themselves from their competitors. Take a look at how Iceland achieved nearly €140 million in extra revenue with their “Inspired by Iceland” content campaign following the infamous eruption of the Eyjafjallajokull volcano in 2010. 

Learn some quick tips to maximize the impact of your travel-related content .

Best Practices for Gen Z Vacation Advertising Campaigns

Travel is a popular activity across all consumer age groups. Baby boomers in the post-retirement phase of life have the free time and budget to enjoy travel, while Gen Z have the young adventurous spirit, even if their budgets are lower…

According to a survey reported by Statista, 83% of Europeans aged 55 and older intend to go on a short vacation domestically or in Europe in the next six months, compared to 68% for Gen Z.

Gen Z loves to vacay though, spending an average of 29 days on vacation , coming in second only to Millenials who spend an average of 35 days a year vacationing.

And speaking of Gen Z, spring break is a great reason for travel businesses in the US to increase their marketing activities and ad spend, especially online where Gen Z spends at least 8 hours every day !

Take a look at these best practices to get more from your spring break advertising campaigns . And use them to inspire all major vacation periods, and the upcoming holiday season!

Travel Native Advertising Campaigns: Case by Case

Discover how native advertising has helped travel brands boost awareness, drive conversions and increase revenue.

VisitDenmark : 3000% increase in landing page visits

VisitDenmark used native video to promote travel to Odense, home of Hans Christian Andersen.

Take me there

Switzerland Tourism: 75% viewability rates

Switzerland Tourism relaunched post-pandemic activities with in-article native ads to boost engagement.

Check me in

Transavia Airlines: 20% lower Cost Per Acquisition (CPA) than other channels

Transavia Airlines identified and acquired new audiences with Outbrain native traffic.

Destination: native!

Expand your travel marketing strategy with native advertising.

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Create full funnel campaigns that drive real business results..

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Top 10 Travel Marketing Campaigns & Innovations

Traveling is more than just a leisure activity; it's a massive global industry that contributes over $9 trillion to the world's economy. The competition among travel companies, airlines, and destinations is fierce, and standing out in the crowded market requires innovation and creativity. In this landscape, marketing campaigns have become vital tools for capturing attention and driving consumer behavior. From social media strategies to television commercials, successful campaigns have not only influenced travel decisions but also shaped travel trends and culture.

According to a recent study by the World Travel & Tourism Council, the right marketing campaign can increase destination visits by up to 20%. This has led to a surge in investment in creative and engaging campaigns that resonate with potential travelers. Some of the most iconic campaigns have transcended traditional marketing, turning into cultural phenomena, and inspiring a new wave of wanderlust. This article highlights the top 10 travel marketing campaigns that have done just that, analyzing the strategies and impact that put them ahead of the pack.

Top 10 Travel Marketing Campaigns

Campaign 10: "get out there" - kayak.

Kayak's "Get Out There" campaign aimed to inspire wanderlust among its audience. Through vibrant visuals, the ads showcased breathtaking destinations, from serene beaches to bustling cityscapes. Each advertisement carried a clear message – the world is vast, and every place holds a new experience waiting to be uncovered. The digital-first campaign was embedded with interactive tools: a user could click on an ad and immediately be led to flight and hotel options for the showcased destination.

Kayak's "Get Out There" campaign was a bold statement in the increasingly digital world of travel planning. By implementing an aggressive multi-channel strategy that reached over 20 million users, Kayak achieved a 12% increase in app downloads within the first quarter of the campaign's launch.

• Social Media Blitz: With targeted ads across Facebook, Instagram, and Twitter, they reached the millennial demographic, seeing a 30% growth in social media engagement.
• Influencer Partnerships: Collaboration with travel influencers provided authentic voices that resonated with potential travelers, resulting in a 15% increase in user-generated content tagged with their campaign hashtag.
• Interactive Website Features: A special landing page offered personalized travel suggestions, driving an 18% increase in site visits.

Campaign 9: "Travel Yourself Interesting" - Expedia

Expedia’s campaign took a playful and humorous angle. The core message was simple: Traveling makes you a more interesting person. Ads featured individuals recounting bland, everyday experiences, juxtaposed with their far more intriguing travel tales. One memorable ad showed a man boring his friends with tales of his lawn maintenance, only to later captivate them with stories of his trek in the Amazon Rainforest.

Expedia's "Travel Yourself Interesting" campaign became a sensation for its humorous take on self-improvement, leading to a 10% growth in global bookings during the campaign period.

• Television Commercials: The humorous ads were broadcasted in key markets, reaching an estimated audience of 50 million, with a 20% increase in brand recall.
• Digital Engagement: Interactive online quizzes and social media challenges contributed to a 25% spike in website traffic.
• Partnership with Travel Bloggers: Engaging bloggers added credibility and a personal touch, resulting in a wider reach and deeper connection with the target audience.

Campaign 8: "The Airbnb Concerts" - Airbnb

Airbnb wanted to emphasize that travel isn’t just about where you stay, but what you experience. This campaign married unique Airbnb accommodations with intimate live music performances. Think of a jazz concert in a historic New Orleans mansion or an indie rock performance in a sleek Tokyo loft. The campaign was about moments and memories, providing travelers not just a place to sleep but an experience to cherish.

Airbnb's "The Airbnb Concerts" was a revolutionary campaign that bridged the gap between travel, music, and community. Over 100 unique concerts were held in various Airbnb locations around the world, leading to a 40% increase in bookings among the participating properties.

• Live Concert Experiences: Hosting concerts in unusual Airbnb venues, such as treehouses and lofts, created unforgettable experiences, selling out 95% of the events.
• Social Media Engagement: Videos and photos from the concerts were shared widely, generating over 5 million views on YouTube and trending hashtags on Twitter.
• Influencer Participation: Collaboration with famous musicians and influencers added prestige and drew substantial media attention, reaching an estimated 60 million people through various channels.  

Campaign 7: "Do it for Denmark" - Spies Travels

With Denmark experiencing a declining birth rate, Spies Travels crafted a cheeky and bold campaign suggesting that Danes should travel more to romantic destinations to boost their chances of conceiving. The campaign videos humorously implied that being in a relaxed vacation mode away from the daily grind might lead to increased intimacy among couples, and thus, increase the country's birth rate.

Spies Travels' bold and unconventional "Do it for Denmark" campaign focused on Denmark's low birth rate, cleverly encouraging couples to travel and procreate. This campaign's success was reflected in:

• Media Coverage: Featured in over 300 international media outlets, generating buzz worth millions in free advertising.
• Sales Growth: A 10% increase in holiday bookings within the campaign period, especially in romantic travel packages.
• Viral Video: The campaign video was viewed over 10 million times on YouTube in the first month alone.
• Awards and Recognition: The campaign won several marketing awards, establishing Spies Travels as a creative leader in the industry.

Campaign 6: "Unborder" - Scandinavian Airlines (SAS)

The "Unborder" campaign showcased the power of travel to transcend boundaries, be they physical, cultural, or psychological. Using visually stunning videos and images, SAS celebrated the global citizen's mindset. Scenes showcased diverse landscapes and cultures, intertwined with travelers from various backgrounds meeting, sharing moments, and understanding one another's worlds.  

SAS's "Unborder" campaign celebrated cultural diversity and connectivity, aiming to break down borders in both a literal and metaphorical sense.

• Emotional Resonance: Surveys showed a 25% increase in positive brand perception among those exposed to the campaign.
• Global Reach: Multi-language content ensured an international reach, connecting with audiences in over 30 countries.
• Influence on Travel Patterns: The campaign contributed to a 7% growth in international flight bookings through SAS.
• Social Media Engagement: User-generated content and shared stories reached over 5 million social media users, strengthening community engagement.

Campaign 5: "Spend Your Days Off" - Project: Time Off

Addressing the widespread issue of burnout and the tendency of many individuals, especially in high-pressure jobs, to skip vacations, this campaign was a clarion call to prioritize well-being. Using a mix of stark statistics about unused vacation days and heartwarming content showing families and individuals rejuvenating through travel, the campaign's central message was clear: Time off is essential, not just a luxury.

The "Spend Your Days Off" campaign from Project: Time Off tackled a significant societal issue, encouraging people to value their vacation time and prioritize well-being.

• Impact on Public Opinion: The campaign reached over 100 million people, contributing to a shift in public opinion about the importance of taking time off.
• Partnerships with Major Brands: Collaboration with several travel and lifestyle brands increased the campaign’s visibility, contributing to a 15% increase in associated travel package sales.
• Social Media Activism: Through hashtags and viral challenges, the campaign mobilized social media users, generating over 1 million shares and comments.
• Research Integration: By incorporating research data on work-life balance, the campaign positioned itself as an authoritative voice, leading to numerous mentions in major media outlets.

Campaign 4: "You’re Not You When You're Hungry" - Snickers Australia

A delightful twist on Snickers' global campaign message, the Australian edition juxtaposed the idea of being 'hungry and irritable' with the fatigue of long travels. Strategically placed in airports and travel hubs, ads humorously showcased how hunger could transform a calm traveler into a frantic, disoriented mess, suggesting that a Snickers bar could save the day.

Travelers, already familiar with the global "You're Not You When You're Hungry" slogan, appreciated the localized twist and situational humor. The relatability of being hungry and irritable during travels struck a chord. 

• Location-specific Advertising: By targeting travelers at airports, Snickers saw a 15% increase in sales within these locations during the campaign.
• Social Media Impact: Shareable content reached 2 million online engagements within the first two weeks.
• Brand Alignment: Maintained Snickers' global campaign message, resulting in a 10% rise in brand recognition among the travel audience.

Campaign 3: "Live There" - Airbnb

Instead of being a mere tourist, Airbnb's "Live There" campaign invited travelers to live like locals. It showcased real Airbnb hosts sharing genuine experiences with guests — from cooking together to exploring hidden neighborhood gems. The campaign was a departure from cliched travel ads, focusing on authentic local interactions over touristy hotspots.

Airbnb's "Live There" encouraged travelers to immerse in local cultures, shifting focus from accommodations to experiences.

• User Engagement: The campaign’s app features increased user interaction by 20%, enabling travelers to customize their experiences.
• Global Reach: Spanned 18 different markets, contributing to a 12% increase in international bookings.
• Media Partnerships: Collaborations with travel magazines and influencers created a 25% uplift in media coverage and online discussions about Airbnb's experiential travel offerings.

Campaign 2: "Shot on iPhone 6" - Apple

Apple showcased the powerful camera of its iPhone 6, not through technical jargon, but by spotlighting stunning user-generated travel photos taken on the device. Billboards, print ads, and digital campaigns proudly displayed these images with the caption "Shot on iPhone 6," turning everyday users into celebrated photographers.

Apple's "Shot on iPhone 6" brilliantly transformed travel photography, showcasing breathtaking landscapes captured on the iPhone.

• User-generated Content: Over 10,000 user submissions in the first month, creating a vast community of iPhone photographers.
• Sales Impact: A 9% increase in iPhone 6 sales was attributed directly to the campaign during its running period.
• Awards and Recognition: Several accolades for marketing excellence affirm Apple's position as an innovator in both technology and marketing.
• Influence on Industry: The campaign set a trend in mobile photography, with other brands following suit.

Campaign 1: "It's More Fun in the Philippines" - Department of Tourism Philippines

This vibrant campaign used catchy slogans, colorful visuals, and infectious local music to promote the Philippines as a top travel destination. It showcased everything from the country's pristine beaches and natural wonders to its rich cultural festivities and the warmth of its people.

The slogan "It's More Fun in the Philippines" became an anthem for both locals and travelers. It captured the heart of what the Philippines offers — an unparalleled blend of beauty, culture, and hospitality. The country saw a significant surge in tourist arrivals, rejuvenating local businesses and attractions. The slogan found its way onto merchandise, social media trends, and even local parlance, truly marking the campaign's success in engraining itself into the global traveler's psyche.

• Tourism Growth: A staggering 20% increase in international tourist arrivals in the year following the campaign's launch.
• Economic Impact: An estimated $1 billion boost to the local economy, benefiting various sectors tied to tourism.
• Social Media Virality: The hashtag #ItsMoreFunInThePhilippines trended worldwide, with over 5 million uses on various platforms.
• Cultural Promotion: The campaign promoted local culture and natural beauty, creating a sustainable and responsible tourism model.

Break away from the common marketing tactics: Try Stories

One look at the top travel campaigns we've explored showcases a truth that cannot be ignored: individuality is a cornerstone of successful marketing. From Airbnb emphasizing local experiences to the vibrant charm of Philippine adventures, brands that present a unique, authentic message are the ones that resonate most powerfully with audiences.

As a brand, how do you craft a message that stands out in a saturated market? It's about making it personal. And in the digital age, personalization comes from interactive, engaging, and relatable content.

Try Mobile App Stories from InAppStories!   We take your user engagement and essential mobile metrics under control with our digital toolkit. But why does this matter for travel marketing?

• Immersive Experiences : Showcase your destinations with full-screen visuals and engaging narratives. Let your potential travelers experience a 'sneak peek' of their journey right from their mobile devices.
• Real-Time Engagement : With features like polls, sliders, and quizzes, you can gauge traveler preferences instantly. Want to know if they prefer beach holidays over mountain trekking? Just ask!
• Tailored Recommendations : Using the engagement data, offer personalized travel packages or deals that cater to individual preferences. If a user frequently interacts with beach holiday stories, send them a special offer on a seaside resort package!
• User-Generated Content : Encourage travelers to share their experiences through Stories within your app. There’s nothing more convincing than real travelers sharing authentic experiences.
• Stay Updated : Travel advisories, new destination launches, or special discounts – share time-sensitive information instantly through Stories.

InAppStory doesn’t just allow you to share content; it empowers you to create a dialogue, making your marketing efforts a two-way street. By leveraging this powerful tool, your travel brand can achieve a unique voice, one that listens as much as it speaks. Try them now and see how your mobile or web app will change.

10 best travel ads that will make you book your next vacation in seconds

May 10, 2024

As the world recovers from the pandemic, travelers are keener than ever to find their next vacation spot. And the companies’ and countries’ tourist offices are wasting no time trying to attract as many visitors as possible to their destinations. 

To show you some of the true gems in travel advertising, we’ve put together a list of the 10 best travel marketing campaigns that will make you want to book your next holiday ASAP. Plus, a little background on tourism marketing.

So let’s dig in!

What is tourism marketing?

Tourism marketing refers to strategically promoting travel destinations, attractions, and services to potential visitors. As part of tourism marketing, companies from the various aspects of the tourism industry develop targeted marketing campaigns on various channels to spread compelling messages to attract tourists.

Each tourism campaign aims to increase awareness, generate interest, and ultimately drive visits from local and international visitors.

10 best tourism marketing campaigns

Here are the ten best tourism campaigns and ads:

1. Switzerland – Yodel Ay Hee Hoo

Is there a better way to promote the countryside than by inviting various people from a train station to spontaneously take a day off from work and enjoy the beautiful and peaceful Alps?

That’s exactly what the Switzerland tourist office did in one of their endearing tourism campaigns and sent the important message of how often we forget to take a step back to relax from our busy daily schedules. 

The creators made the travel ad even more authentic by live streaming from the Alps, with an elderly man inviting everyone from the Zurich train station to come join him. 

Intending to inspire travelers, this innovative approach caught daily commuters off guard and made them question whether to take a free daily ticket to the Alps or to continue their regular trip to work. 

2. Travel Oregon – Only Slightly Exaggerated 

Whether you’re watching an ad for the latest toothpaste or a fantastic new trip destination, they all have one thing in common – they exaggerate how great they are. 

Travel Oregon used this common motive in their “Only Slightly Exaggerated” tourism campaign to paint Oregon as a unique, dreamy, cartoon-like destination. 

The ad shows that Oregon mountains are more magical than anywhere else, rivers hide secrets never seen, and the streets offer entertainment like nowhere else. Just like in your childhood dreams! 

3. Iceland – OutHorse Your Emails

Being able to disconnect from work when on vacation is something that many of us struggle with these days. Luckily, Iceland found a perfect solution for the problem – outsourcing your emails to Icelandic horses. All you have to do for that is come to Iceland, and the rest will be taken care of.

This quirky ad is an amazing example of how creative and funny countries can get in attracting new tourists. 

4. Sweden – Spellbound

Have you heard of Dark Tourism? If you’re a fan of horror stories and mystic movies, then you certainly did! And you’ll absolutely love what Visit Sweden released this year as an attempt to attract a specific target audience with their unique tourist marketing campaign.

Their Spellbound campaign invites mystique lovers to Sweden to explore beautiful nature while enjoying the unique experience of listening to a chilling audio story. The campaign was set up so that a Spotify playlist would only become available to visitors once they came to a specific location. 

This way, they had to visit the location to get the unforgettable and scary experience. Who would’ve thought that horror stories could be such a great way to advertise a country?

5. Tourism Ireland – What Fills Your Heart?

You can never go wrong with a heartwarming tourist marketing campaign that celebrates good spirits, brings nostalgia, and connects people to the nature and the culture of one place. Tourism Ireland managed to do all that in one of their recent campaigns titled “What Fills Your Heart?”

In a series of ads with famous Irish actresses in the main roles, including Derry Girls and Sharon Horgan , the Irish tourist board told the story of Irish history, culture, and customs. 

Source: youtube.com

6. Vienna – What Does A Belly Do In Vienna?

There is no better place for a hungry and heartbroken belly to indulge in life’s beauties than Vienna. That’s the story Vienna’s tourist board told in their highly creative and surrealistic short film. 

As the belly walks through the streets of Vienna, trying to forget his dear human who didn’t treat him well, we get a glimpse of what tourists can see and enjoy during their next visit to the city. 

The creator’s unique approach to promoting Austria’s capital wins the creativity award and is an excellent magnet for new tourists. 

7. Only in Scotland – Why Scotland Needs You

During the COVID-19 pandemic, many countries struggled to attract tourists. People were concerned about their safety and if the location could provide memorable experiences despite numerous restrictions. 

At that time, Scotland released a beautiful ad showing why Scotland needs people while showing tourists why they’re the ones who actually need a holiday in this astonishing place. The ad is in the spirit of hope, serenity, and relaxation – everything people needed during the pandemic. 

8. KLM – Live Hologram Bar

Imagine spending hours at the airport talking to almost anyone in the world. You could learn about different cultures, what to visit in your next destination, or chat to make the time go by faster. 

In their 2019 marketing campaign, KLM placed hologram bars in airports around the world and allowed travelers from different parts of the world to connect and exchange their stories. Not a bad way to spend your time waiting for your next plane. 

9. Croatia Full of Life – Ode To Joy

What is a summer vacation in Croatia other than your own yearly ode to joy? 

This famous symbolic motif is what Croatian Tourist Board chose for the promotional campaign in 2012, and earned a prestigious travel industry ‘Oscars’ award, ‘Das Goldene Stadttor,’ at the International Tourism Film Festival. 

Beethoven’s inspiring music narrative, led by cellist Ana Rucner carries the video highlighting the rich cultural, historical, and natural heritage of Croatia as well as many Croatian beauties. 

10. Chicago Not in Chicago

In 2022, Mayor Lori E. Lightfoot announced the launch of the “Chicago Not in Chicago” campaign to show how Chicago has inspired many other iconic cities worldwide. 

This creative campaign featured city tour buses across major US cities where people got a tour of Chicago instead of the city they were visiting. And by first confusing and then entertaining the visitors, the campaign sent a powerful message that every city has a story – a Chicago story. 

Final thoughts

When it comes to travel marketing campaigns, the sky’s the limit. Countries and companies can use many different sources of inspiration to tell unique stories about a location or a travel service. 

And these travel marketing campaigns are a great example of how creativity combined with emotional appeal is a recipe for success. The only question remains: “In which of these locations did you book your next vacation?”

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10 Best Ad Copies for Travel Agency

When starting a travel agency, getting and retaining travel clients and making travel bookings takes work. The more effort you put into marketing your travel agency to your target audience, the higher the success rate and profit margins will be.

Placing your advert on the right platform is essential in order to reach, and grab the attention of your target audience. Facebook and Google AdWords are particularly renowned for this purpose. As most people travel for the sake of business or recreation and leisure, they are likely to search travel agencies that have a suitable mix of price, facilities, and regions of travel that cater to their needs. This demographic usually belongs to young people who are likely to google it or come across an ad on Facebook and click on it for more information if it is attractive and informative enough. 

The right ad will not only seem appealing but it will also distinguish the business from its competitors, giving it a reputed and unique brand image.

Moreover, these days you can target your audience based on interests, behaviors, demographics, age ranges, connections, locations, or languages on Facebook. You can even target your competitors’ fans or remarket to people you have already interacted with. With such a wide range of perks to benefit from, it would be a wise decision to advertise on the aforementioned platforms. 

Here are 10 Ads Samples for Travel Agency

Ad Copy 1: Primary Text: Wake up to the sun shining on the horizon and start your day with your favorite travel agency, getting you to the destination you desire. Contact us at (Name) Heading : A Different Light to Your Life! (Name) Travel Agents

Ad Copy 2: Primary Text: Bored of your life being a repetition of the same activities? Your heart and soul deserve a rest. Embark on a journey with us, too (Location) and have the best time of your life. Reach out to us at (Number and Address) Heading :   A New Sky, A New Life – (Name) Travel Agents

Ad Copy 3: Primary Text: Travelling helps you to not only discover the world but to rediscover yourself. Allow us to do that by finding you the exact place where you want to be with the most entertaining people. Let’s all rediscover ourselves. Contact us at (Name) Heading : Adventure Awaits, Come Find It! (Travel Agency Name)  

Ad Copy 4: Primary Text: Have a business that you need to travel for? With an experience of more than 30 years, we know exactly what you need! Book a meeting today with our professional Travel Agents: (Number) Heading : All Aboard for Abroad!

Ad Copy 5: Primary Text: Ever wondered how it would feel to travel to diverse places at the most minimal price? Avail our discounted packages and get the recreation you deserve. Contact us at (Name) Heading : Awaken to A Different World; Every Day!

Ad Copy 6: Primary Text: No complications. We keep it simple with you. It’s as easy as a visit to our office. We handle all the work, you rest. Contact us at (Name) Heading : Book A Ticket & Just Fly! (Name of Agency)

Ad Copy 7: Primary Text: We are here to help you create the memories you can look back to when you’re old and cannot move. Let’s go right now. Contact us at (Name) Heading : Collect Moments! (Name of Agency) with Tour Guides and Deluxe Packages.

Ad Copy 8: Primary Text: Sick of your boring routine and need to feel new again? Worry no more, we are here for you. With a vast range of places to travel to with the best quality service, we got your back. Contact us at (Name) Heading : Book with Us and Book It Out of Here! (Name)

Ad Copy 9: Primary Text: Relieving you of the stress of everyday life, we will give you the satisfaction that might as well be equal to revival. Travel the world with (travel Agency Name) and feel alive! Special discount packages on a date! Call now (Number) Heading : Better to See Something, than Being Lazy! Travel the World with us!

Ad Copy 10: Primary Text:  Want to stand out from the crowd? Travel with us. We take you to all the places only the daring can embark on. Special Packages and discount rates! We are just a call away: (Number) Heading : Be an Adventurer, and seek the World! (Name) Travel Agents

With the right use of advertisement, a big client base is surely yours. You can use these ads as they are or modify them up to your needs. Stay tuned for more creative ideas and articles!

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Category: Travel

Date: May 30, 2024

Innovative Travel Marketing Campaigns From Around The World

Creating a successful travel marketing campaign can be a challenging task for most of the travel marketers. With numerous travel agencies, airlines, and hotels in line, there is fierce competition for brand awareness.

A lot of travel marketing campaigns try hard to capture the curiosity of travelers, but fall flat. So, our expert digital marketers at ColorWhistle wanted to give you a little inspiration for your own travel and tourism marketing in 2023 and beyond.

From social media, video content, display, we searched for some of the most compelling travel marketing campaigns that inspired people to go on their next travel adventure.

Here’s a roundup of some of the most famous travel and tourism marketing campaigns you should check out.

Best Travel Marketing Campaigns From Around The World

We have segregated all the travel marketing campaigns into social media, video content and display ads. This will help you to frame a multi-channel strategy.

14 Best Examples of Travel Video Marketing Campaigns

Here are some of the most innovative travel videos.

1. KLM – Live Hologram Bar

KLM Royal Dutch Airlines has built a hologram bar where people can meet to exchange local tips when they are waiting for flights. These holograms are placed in the airports of Amsterdam, Oslo and Rio de Janeiro.

2. Turkish Airlines – The Journey

Turkish Airlines released a short film called ‘The Journey’ where 90% of the film was airplanes and scenery. This short film has done a brilliant job promoting the airline and the destinations.

3. Iceland – Explore the a-ö of Iceland

The A-Ö of Iceland, a marketing campaign uses Icelandic alphabet to increase awareness of Iceland as a good place to visit; a great place to do business; and a place that provides great food and experience.

4. Cheapflights – Drag, Drop and Go

Cheapflights and agency Uncle Grey designed an ad banner that appeared on articles about sports, art, music events and relevant publications. The user had to simply drag the article image into the Cheapflights banner and it will instantly find the best tickets. Rather than focusing on destinations, it promoted experiences that people were already interested in.

5. Van Gogh’s Bedroom – Let Yourself In

To promote the Art Institute of Chicago’s 2016 van Gogh exhibit, Leo Burnett built Van Gogh’s Bedroom and listed it on Airbnb as a place for people to stay for a night. The campaign was a tremendous success.

6. Switzerland – Yodel Ay Hee Hoo

This ad campaign encouraged busy city people to visit the countryside. A live video feed was placed in the train station where a man was sharing information about his village and even printed train tickets in real-time.

7. Tourism Ireland – Fill your Heart

Tourism Ireland asked a married couple to wear a custom-made technology which had head-mounted cameras during their holiday in Ireland. The technology tracked their response to various experiences. They wanted to use this data to show the ‘heart-filling’ effect that Ireland has on visitors. This campaign has combined storytelling with technology.

8. Airbnb – Let’s Keep Travelling Forward

Geo-politically, 2018 was not a good year. When Donald Trump imposed a travel ban during that year, Airbnb immediately released a video highlighting the brand’s belief – “to limit travel is to turn back progress.” This campaign helped to voice the brand’s message to the world while staying relevant.

9. Hong Kong Tourism Board – VR Time Travel

When the Hong Kong tourism board launched a VR time travel experience with Timelooper, it wanted to show people that this will be an engaging experience. This VR experience enabled viewers to see the 1960’s Hong Kong, the battle between two kung-fu fighters on Hollywood Road, aircraft landing at Kai Tan airport and more. This campaign showcased the location in an innovative and engaging way.

10. British Airways – Safety Video

Safety videos are usually boring. But, British Airways turned it into a marketing opportunity. They made a safety video with actors Sir Michael Caine, Olivia Colman and comedian Chabuddy G. This video created a great online buzz for British Airways.

11. Easyjet – Imagine

Easyjet launched a £12m pan-European campaign in 2018 called ‘Imagine.’ It was a TV ad which showed the many wonders of air travel. Along with this, the company also ran ads across print, digital and social. This ad campaign helped viewers associate Easyjet with imagination and experience.

12. SNCF – Europe, It’s Just Next Door

The French National Railway operator wanted to encourage people to take the train to visit nearby countries. It placed blue doors in and around Paris. When a person opens the door, it will give an immersive digital experience of what they could see ‘next door’.

13. Tourism Quebec – Blind Tourist

Quebec is a place known for its outdoor lifestyle. But, Tourism Quebec wanted to show people that traveling can be more than just visual experience. They wanted to offer a rich experience to the senses in such a way that seeing things was only a small part of the picture. This ad has a very rich narrative.

14. Northern Ireland – Doors Of Thrones

Northern Ireland used the hit show Game of Thrones to draw tourists in. They took destroyed remnants of battered trees and carved them into 10 intricate doors. All these doors resembled the 10 episodes of season 6.

15. Helsinki Airport – Life In Hel

Helsinki was voted the best airport in 2016. They leveraged this success by running a campaign featuring Chinese actor Ryan Zhu. He lived in this airport for 30 days and shared the experience across social media and other video channels.

11 Best Examples of Creative Travel and Tourism Print Ads

Here are some of the most innovative print ads.

1. LATAM Airlines used the rainbow flag in a series of print ads

2. Norwegian Airlines utilized the Brangelina split to its advantage

3. Kielo Travel – Dreaming of a Holiday?

4. Detroiter Travel Center – You Made It

5. CVC – The World Is Outside

6. Cruise Ship Centers – Dreaming of a cruise?

7. Flight Center – Forget Work

8. WWF – Exploring the ecosystem also threatens lives

9. TBWA Buenos Aires – Medical assistance for travelers

10. Shchusev State Museum of Architecture – Discover the full story

11. Staedtler – Where it begins

13 Best Examples of Travel Social Media Campaigns

Here are some of the most innovative travel social media campaigns.

1. Eurostar

This Instagram campaign from Eurostar turned heads by trying something new. They wanted to promote train travel from London to Paris. So, they split an illustration of a journey from London to Paris into 200 Instagram tile images. Some tiles were videos and others were hidden offers.

2. Alaska Airlines

At the end of the year, many companies give gifts to customers and employees. Keeping this in mind, Alaska Airlines launched a fun promotional Twitter campaign by partnering with Starbucks. They gave a free Starbucks gift card to their guests.

3. Hawaii Tourism Department

The Hawaii tourism department wanted to give first-time visitors an idea of Hawaii’s beauty and culture. Plus, they also wanted veteran vacationers to visit the island again So, the tourism department collaborated with travel Instagrammers to get users to share their favorite Hawaii memory by using the hashtag #LetHawaiiHappen. The campaign was a huge success because ordinary users shared their own experiences.

4. WOW Airlines

WOW Airlines launched a Snaptraveler program where 4 winners would get to tour across all 28 of the airline’s destinations for free. In exchange, they have to post a Snap story about all the locations they visit. The idea of this summer Snapchat contest was to create a reality television-like experience, target their main demographic and share relevant content in WOW Airlines’ Snapchat account. Here is a short video of the campaign.

5. National Geographic

National Geographic launched a wanderlust contest for aspiring travel and nature photographers. They have to submit their own photographs with the hashtag #Wanderlustcontest. The idea behind this campaign was to improve National Geographic’s reputation as the leading source for beautiful travel photography.

6. Kenya Tourism Board

Kenya Tourism Board partnered with Expedia to promote Kenya and an incredible destination to travelers. They choose a famous travel blogging couple and sent them on a one week trip to Kenya with no fixed itinerary. The people following this couple on Instagram can decide the itinerary by voting through an Instagram Stories poll. Throughout the week, the couple broadcasted their journey to their Instagram followers. The content was also repurposed on a microsite. This campaign was a huge success. Here is a short video of the campaign.

7. Cheapflights Facebook Messenger

Cheapflights Chat launched the world’s first Facebook Messenger bot which allowed people to search for flights and hotels. The bot utilized seven APIs. To promote this chat, videos of fictional conversations were created and shared across Facebook. Here is the chat demo.

8. Hotels.com

Hotels.com dedicated an entire Facebook ad carousel to promote its “Gift $50, Get $10” holiday deal. Each slide focuses on the deal and also shows the different types of trips that people can take. This is a simple and memorable ad.

10. Visit PA

Visit PA wanted to push Pennsylvania as the perfect summer getaway. They used Facebook’s carousel ads format to show one panoramic photo in parts.

Airbnb created a unique Instagram video ad that showed users how the experience of discovering each activity in the Airbnb app will look like.

12. Air Canada

Air Canada ran an ad in the US during the night of the 2016 presidential election. That night, Canada’s Immigration and Citizenship site had so many visitors that it crashed. Air Canada learnt this sudden interest and targeted the ad towards people who are looking to fly outside the country.

13. Explore Georgia

Explore Georgia wanted to position itself as the most pet-friendly state in America. So, they created a social media strategy targeting millennial pet owners. They shared lots of posts with the hashtag #ExploreGeorgiaPup to show that Georgia was the perfect place to visit with a dog. This campaign generated lots of traffic to their website and also helped them to reach 10,000+ followers on their pet-friendly travel Pinterest board.

7 Best Examples of Travel Email Marketing Campaigns

Here are some of the most innovative travel email marketing campaigns.

1. Air Canada

During email sign-up, Air Canada asks new subscribers to tell their home airport and the destinations they are interested to travel. By using this information, they send personalized emails according to the interest of the subscriber.

For example, this email was sent to a subscriber whose home airport is in Montreal.

2. Virgin Atlantic

Virgin Atlantic proved that it can promote activities that focus on the journey and not just the destination. The company created a memorable customer experience by sending them email offers for virtual reality skydiving. The name of the campaign was Virgin Experience Days.

3. Fairmont Hotels

Loyalty is hard to find in the travel business because travelers always search for the best deal rather than a specific brand. However, if there is a reward program, it will encourage loyalty and repeat business.

Fairmont Hotels wanted to persuade their subscribers to sign up for their loyalty program through an easy sign-up form which included a call-to-action. Here’s the attractive email.

4. Flight Centre

Limited period offers always create a sense of urgency and encourages people to take action. Flight Center used this idea and offered cheap deals to New York City. To convey that this was a limited-time offer, they added a countdown clock at the bottom of the email.

5. Southwest Airlines

Subscribers will feel good if you send emails appreciating them. Southwest Airlines sent an email to its subscribers by adding their customer’s name, travel history and reward points they earned. This ‘thank you’ email also had smiling faces and diverse employees.

Holidays are the time when flight tickets might go up. Mostly, people book tickets at the last time and when the rates are high, they often get disappointed. To avoid this, Hipmunk sent a simple email announcing that prices will go up.

7. Memphis CVB

Memphis CVB wanted to improve awareness of Memphis by showcasing its many attractions and key events they must attend. Here is one of the custom emails they sent to their subscribers.

Drive Conversions and Boost your Business with Expert Travel Website Development.

It’s time to start your next travel marketing campaign.

We hope that the above travel marketing campaigns will inspire you to kickstart your next one. All of these ads have gone beyond the typical boring list of destinations, images and pricing. They show the power of timing, relevance and personalization – all of which are important to create a great campaign.

To create such ad campaigns, all you have to do is get creative, think big and dig deep to find inspiration in the destination you represent. The ideas you come with today will continue to inspire travelers for years to come.

If you need any help to create a travel marketing strategy, our experts at ColorWhistle are eager to assist you. Contact us today. We will help you to stand out from the crowd.

Have you seen a better online travel marketing campaign? Do share them in the comment section below.

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About the Author - Anjana

Anjana is a full-time Copywriter at ColorWhistle managing content-related projects. She writes about website technologies, digital marketing, and industries such as travel. Plus, she has an unhealthy addiction towards online marketing, watching crime shows, and chocolates.

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The Complete Guide to Online Advertising for Tour Operators

Table of Content

Search engine marketing (sem), social media marketing, metasearch engine marketing, measure, measure, measure.

The tourism industry is massive  (valued at $8.27 trillion in 2017) and it is expected to grow at a higher rate in coming years. In order to participate in this growth as a tour operator, you need to join the “modern” tour advertising school of thought.

That’s right. Your customers are no longer in the 90s but 2021. You need to meet them where they are today: online. That means on search engines, social media, and travel sites like TripAdvisor.

This article will go over how to find your customers online and how to advertise your tours to them effectively; using channels like Google, Facebook and TripAdvisor, among others.

Let’s first start by breaking up the relevant online advertising channels by medium. We will break them up into three categories: Search Engine Marketing, Social Media Marketing, and Metasearch Engine marketing.

Let’s get to it.

Google Ads (formerly AdWords)

There’s no question that Google is the king of search engines. With over 63,000 searches per second  every day, advertisers have a great opportunity to get their share of visibility in Google’s massive network. Yes, that means you as a tour and activity operator can get your brand out there in front of thousands of eyes each month.

Google Ads gives you the opportunity to display text ads on Google’s search results page as well as their network of search partners. The best way to make the most of this opportunity is to first understand your specific business model inside out.

Here’s how you can understand that, and start creating effective ads on Google Ads:

1. Set Your Goal

Your goal is to first and foremost boost bookings for your tour and activity business, right? Then you need to note that and clearly define it.

Your goal could also be to get more referrals or to increase awareness. Whatever the goal, define it.

2. Figure out a way to measure it

Once you’ve defined your advertising goals, you need to ensure that you’re able to measure them. Otherwise, your marketing efforts would be fruitless.

For example, if your goal is to drive more bookings, you need to ensure that you can measure that goal by using an activity booking software, like Regiondo, that enables Google Ads tracking . You should also add Google Ads conversion tracking codes to thank you pages on your website.

If your goal is to build awareness, you should track that by looking at the volume of users who visit your site, visit specific pages, or an increase in email subscribers during your Google Ads campaign period. You can pull up this information in Google Analytics .

So now, you’ve defined your goals and found a way to measure progress towards that goal. You should comfortably be able to state your goal and measurement of that goal in a simple sentence. For example, it could be “Increase bookings and measure that goal with Google Ads conversions.”

3. Set Your Target Audience

You already know who your ideal customers are, right? If not, check out this guide  on how to define your ideal audience. Before you start running campaigns on Google Ads, you should jot down everything you know about your ideal customer so you can accurately target your ads and minimize unnecessary costs.

Ask yourself the following questions:

• Who is most likely to book my tours and activities? Men or women?
• Which age range books more of my tours and activities?
• Has that audience visited my website lately? (You can find out specific demographic data from Google Analytics.)
• Which tours and activities are most likely to be booked by that demographic?

4. Keyword Research

Now that you know your goals; how to measure those goals, and properly defined your target audience; you can now move onto keyword research. Keywords are the words or phrases your audience uses to find your offerings.

An easy way for you to figure this out is to answer the following questions:

• Will your audience easily find you with branded keywords, i.e., your business name or the names of your tours and activities?
• Which terms are your target audience most likely to use to find tours and activities like yours? Perhaps you could ask your customers how they found you online to get more insight into this.
• Which location keywords can you pair with your main keywords to create location-specific keywords?
• Which broad search terms could your audience use to find you? If for example, it’s “activities around me” (a very broad search term), you could pair it with your location for more accurate targeting.
• Which keywords are your competitors bidding on? (You can find this out by googling some keywords and checking which of your competitors show up in ads for those keywords. An alternative is to use SEMrush  to easily obtain that information.)

Once you’ve identified some keywords, you need to filter through and find the best ones by relevance, volume, competition, and cost. You can use SEMrush to do that.

5. Create Your Campaign

How you structure your campaign largely depends on how you answered the questions above. The Google Ads structure isn’t much different from a Facebook Ad in that the highest level is the campaign, where you decide the campaign type, bidding strategy, and campaign budget.

The next level is the Ad Group where you set your targeting, keywords, and cost per click rate.

The last level is where you create the ads and messaging.

Keep the following things in mind when you set up a campaign:

• If you’re bidding on generic or branded keywords, keep them under a separate campaign.
• Break your keywords into categories so you can create Ad Groups for each category. For example, you would want day-to-day consumer bookings under one Ad Group and corporate bookings under another since those two categories require different target audiences.

Each Google Ads campaign requires a daily spend – the amount you want to spend daily. We recommend you set the daily budget based on a multiple of the profit you earn per customer. For example, if the tour you’re advertising goes for $125 (per customer) and your profit is $100 (per customer), you could set your daily budget at $100.

The logic behind this is that if you spend $100 per day on Google Ads and get one customer per day from those ads, you’d break even. If you don’t get at least one new customer per day, you’d lose money meaning Google Ads may not be the best way for you to market your business.

However, you can still choose to set a weekly target of let’s say $200. Make two new customers every week and you’d break even.

7. Create Ads

Before we dive into the next part, let’s talk about why picking the right keywords, URL and creating the right ads can make Google Ads really work for your business.

When a user searches for a tour online, whether it is a generic or specific search term, Google will show them the most relevant ad that contains the information the user is looking for. That greatly increases the chance of a booking, right?

However, in order for Google to serve up the most relevant ad, they rely on the details you submit about your tour and activities. See what we are getting at?

You need to provide thorough and high-quality information about the tours and activities you’re offering so that Google can recognize your offerings as relevant to searches.

Alright, next: creating ads. There are quite a few sections in this area to fill out, including:

• Final URL: The URL the ad will direct users to. Could be your website or a landing page. The URL needs to be clean as it will show up in your ad.
• Headlines: There are 3 fields to populate headlines for an ad. You can use all three or just one (Google adds a “|” character between the headlines)
• Display path: This is where you input the display URL for an ad.
• Descriptions: There are two fields for descriptions. These come below the display URL in the final ad copy. (Don’t worry, you’ll see a preview of your Ad as you populate in fields in Google Ads.) The first description always shows but the second may not due to Google’s character limit of the character constraints of their partners.

Here is how text ads look on the desktop. These are from results that came up when we did a generic search of “tours in Germany”.

Here’s how they look on mobile:

Now, Bing is a smaller search engine than Google, but its market share is growing faster than Google’s . It is the second biggest search engine in the United States, meaning that you’re missing out on a big opportunity if you ditch Bing for Google Ads.

Additionally, there is less competition on Bing Ads and a lower cost per click rate. Translation: you’ll get a higher ad position and a better click-through-rate on Bing Ads. It is relatively cost-effective for tour and activity providers ( check out  their target audiences – 35 percent are planning domestic travel while 14 percent are planning international travel).

If you have already created a Google Ads campaign, you can copy and paste the campaign into Bing Ads in a single click. You’ll just need to tweak a few campaign settings like location targeting, language, negative keywords, automated rules, and CPC (CPA is not available in Bing Ads).

Yup, Bing Ads follows a similar format to Google Ads so we won’t bore you by getting into it.

Here is a preview of desktop and mobile ads for the search term “tours in Germany”.

Desktop version

Mobile version

As you can see, there aren’t any ad results for “tours in Germany”. There’s a big untapped market there that you could take advantage of.

So, Bing or Google Ads?

Yes, Google Ads is the market leader in search but Bing Ads has a lot to offer you as a tour and activity provider.

We recommend using both as they are equally good platforms to market your offerings on. Plus, they are also very similar (once you get a hang of Google Ads, you’d be able to transition to Bing Ads quite easily) so there is no real learning curve when switching between the two.

Use both to reach untapped audiences and get the most bang for your advertising bucks.

Facebook Travel Ads

Did you know that social media advertising accounted for 30 percent of ad spend for travel marketers  in 2018? That number has grown since then as Facebook and Instagram launched Facebook Travel Ads (formerly Facebook Dynamic Ads) to address the specific needs of travel marketers.

Additionally, travelers spend five times more time on Facebook than travel apps, sites, and searches; and 76 percent of Americans use Facebook weekly to spotlight their travel experiences, and ask their friends for travel recommendations. Furthermore, 96 percent of travelers use Instagram to get travel inspiration.

That means that you’re missing out on a massive opportunity if you’re not advertising your tours via Facebook Travel Ads.

How to Create Effective Facebook Travel Ads

Facebook Travel Ads  are different from standard Facebook Ads in that they are designed specifically to help travel companies reach audiences that are most likely to book their offerings.

If you want to run Facebook Travel Ads, you’ll need to set up a Facebook pixel on your site and then upload your trip inventory with all the details to Facebook. (You can actually integrate Facebook pixels in Regiondo .) You can then create a template with ad creatives like images and information you’d like customers to know.

The good thing is that your ads only need to be set up once; the campaign runs at the appropriate time based on factors like your tour inventory and online/offline behaviors of potential customers.

Let’s now move on to factors that impact Facebook Ads and how to get the most out of Facebook Ads.

It’s All About Targeting

As we mentioned earlier when we discussed SEM ads, it is important to have a very clear and specific idea of who you are marketing to. Who is your target audience? What do they like? Where do they live? What do they do professionally? How old are they? What are their hobbies?

It’s important to note that Facebook users have different intent than they do on other channels: they may not be looking to purchase anything, unlike someone who searches for a tour in Google.

For that reason, it’s important to accurately target your Facebook ads to the right audience who are most likely to be interested in your tours and activities. So as a tour and activity company, you’ll want to target people who are interested in travel, in your destination and the type of tour you offer. You’ll also want to target those who have taken trips before, are currently on a trip, or are planning to take one.

Let’s dive into more specific targeting tips for effective Facebook advertising.

1. Target Tourists

The good thing about Facebook is that you can use various demographic, behavioral, and interest-based targeting criteria to hone in on your ideal customers. The most relevant of these targeting options is arguably location.

Facebook offers four different location targeting options. Of those, “People traveling in this location” would be the best option for tour and activity providers. With a good enough budget, you’d be able to reach practically every Facebook user traveling in your city for a few days.

2. Target Families

If you offer “family-friendly” tours, you can easily target them in the Behaviors > Travel > Family Vacations section. To narrow it down further, you can choose to advertise to “Parents with early school-age children (06-08 years)” in the demographics section.

3. Welcome New Visitors to Your City

How about putting out a welcome offer to new visitors? Sounds neat, huh? Ads that offer something for free, be it tips or a free tour manual, perform quite well with a lot of engagement.

4. Target Based on Interests

Now, this is a great idea if you offer specific travel interests. For example, if you specialize in scuba diving activities or adventure travel, you can target those who are traveling to your destination and are interested in scuba diving or adventure travel. You can add as many interests that are pertinent to your company in order to create a highly specific and converting audience.

Remember, you don’t have to stick to a single way of using Facebook Ads. We just provided effective tips you could use but recommend that you try out different strategies to figure out what works best for you. So go ahead and experiment with Facebook Travel Ads or even regular ads. You can boost posts, create new campaigns, target different audiences (even your email list!), and see how it goes.

Tour and activity providers have a massive opportunity this year to make use of the largest social media network in the world to grow their businesses. It’s an untapped market that you can easily tap into (using the tips and strategies above) and make substantial sales.

Check out our complete guide to tour advertising with Facebook .

Pinterest boasts 332 million active monthly users who are looking for new ideas and inspiration, with the focus of the platform being beautiful imagery. How does it pertain to your business though?

Well, 68 percent of Pinterest users  create Boards for places they’d like to visit and even hotels they would like to stay in. What does that mean for you?

A great opportunity to show off your offerings, which could translate into significant sales if you play your cards right. More accurately, if you employ the right advertising strategy for Pinterest.

(If you’re unfamiliar with Pinterest, check out this article .)

Pinterest Ads are relatively easy to execute (in comparison to Google, Bing, and Facebook Ads). Once you create a Pinterest page for your business, you can create several posts (pins) that highlight your tour or activity.

Remember that it’s a visual platform so make sure the photos you post are visually appealing. Once users see your posts, they can save them to their own board or head to your website.

Now, to make your pins more visible, you can promote them via Promoted Pins. Promoted Pins essentially make it easier for users to quickly and easily find you among thousands of Boards.

Pinterest Ads are relatively easy to execute, please refer to Pinterest’s various Ad formats guide  to see your tour advertising options.

YouTube Ads

Oh yes, YouTube Ads. Travel marketers fear them because video is time-consuming and expensive to produce. True, it is expensive, initially, but it pays off as video is the most interactive and engaging medium  for all audience types.

The reason why many brands are now producing videos, hosting, and marketing them on YouTube is the sheer size and power of Youtube as a video social media network. Users watch over 1 billion hours of video daily …yes, 1 BILLION HOURS. Don’t you want your content to be among those views?

Lucky for you, we’ve already created a complete guide to YouTube marketing! Here it is .

TripAdvisor Ads

Google is undeniably the king of search, but TripAdvisor  is the “Google of travel.” Millions of travelers use the site monthly to search and book the best tours and activities in their travel destination. Not to mention that TripAdvisor houses over 700 million user-generated travel reviews.

The appealing thing about TripAdvisor is that it has an easy to use search engine for tours and activities, coupled with a good reputation. Tour and activity operators should take advantage of that by listing and advertising tours and activities to an active and engaged audience.

If you want to create organic search listings, your tour or activity will show up only when a user makes a relevant search query. However, with TripAdvisor Sponsored Placements, you can boost your listing to get higher quality traffic and visibility.

For more on TripAdvisor advertising, please refer to this recent post .

When you start running ads, the first few weeks will primarily revolve around testing and optimizing. You should actually create several a/b tests to see which versions of your ads work best. Google Ads, Bing Ads, and Facebook Ads usually serve the best performing ads based on customer interests, so you should create as many ad variations as you can on those platforms.

You can also a/b test your targeting criteria. For example, you can target people who are about to travel as well as people who are already in your destination. Consider a/b testing different demographics and interests criteria to see which is most effective for your business.

The point is that you have to keep testing, measuring, and optimizing your ads in order to create really effective ones. This is not restricted to ads only, you should also test and tweak your landing pages to ensure that people are getting all the information they need to take the next step: booking with you.

Online advertising channels are great drivers of growth for any business in the travel industry, particularly tour and activity providers. However, your efforts will only bear fruit if you set up advertising campaigns based on your unique business goals and needs.

That is why it is so important to define your advertising goals, target audience, keyword strategy, and messaging before you create your first campaign.

This method will help you determine what you want to achieve and how to go about doing so. It will also help speed up the campaign creation process on all platforms.

This should be an ongoing process – as long as your advertising campaigns are active, you need to test, measure, and optimize.

Ready to dive in? Go for it! Online marketing is where it’s at in 2021.

You might also like:

• How to Market a Tour Company for Free: 7 Big Platforms You Should be on
• 10 Ways to Promote Your Tours for Maximum Sales
• 8 Underestimated Tactics for Successful Tour Marketing
• Marketing Mix for Tour and Activity Operators

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Advertisement Writing on Tour and Travels

Are you looking for the Advertisement Writing on Tour and Travels? If Yes, then you are the right place. Here in this page we have provided Tour and Travels Advertisement Writing, Format and Examples for students of CBSE class.

Advertisement Writing on Tour and Travels Format

Now, let us focus on the following points that can be included in ‘TOUR AND TRAVELS ’ type advertisement.

• Must have the title – ‘TOUR AND TRAVEL’or any other suitable heading in capital letters.
• Must include the name of the destination and the duration of the trip.
• Must include the available packages and sightseeing.
• Must include if any special discount available.
• Must have the detail contact information of the advertiser.

Advertisement Writing on Tour and Travels Examples

Nomadic Matt Travels offers an exciting vacation package of 3 nights and 4 days to North Sikkim at reasonable price. Draft an advertisement for Local daily in about 50 words.

Nomadic Matt Travels offers an exciting vacation package of 5 nights and 6 days to Andaman Island at reasonable price. Draft an advertisement for Local daily in about 50 words.

Stay tuned with Net Explanations for more information regarding Advertisement Writing on Tour and Travels for CBSE Class 6 to 12.

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Children traveling to the U.S.

All children, including infants, must have their own travel documents such as a passport or document from a Trusted Traveler Program to enter the U.S. If you travel or are going to travel with a child, consider taking the following documents:

• If the child is traveling with only one of their custodial parents, they must have a letter of consent, preferably in English and notarized, from the other parent or signed by both parents. The letter should say "I acknowledge that my son/daughter is traveling outside the country with [the name of the adult] with my permission."
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Ports of entry in many countries have security measures to prevent international child abduction . If you are traveling alone with your child, you may be required to present documentation proving you are the parent or legal guardian. You may also need a letter of permission from the other parent for your child to travel. 

If your child travels alone, depending on the country, they may be required to present a notarized letter from both parents or their legal guardian. If a minor is traveling abroad and is not accompanied by both parents or a legal guardian, contact the embassy or consulate of the country you will be visiting and ask about entry and exit requirements for that country.

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Biden’s Health Secretary Goes West With a Focus on Reproductive Rights

Xavier Becerra, the health and human services secretary, will travel to states with large Latino populations, including some with key races on the ballot in November.

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By Jazmine Ulloa

Reporting from Washington

• June 15, 2024

Xavier Becerra, the secretary of health and human services, said on Friday that he would begin a national tour next week to promote the Biden administration’s efforts to preserve and expand access to abortion.

The tour, which Mr. Becerra will begin on Tuesday in Washington, will take him to states across the West, including Arizona, California, Nevada and New Mexico. Mr. Becerra plans to attend round-table discussions with health care providers, family-planning groups and families who have been affected by restrictive state abortion laws.

In an interview, Mr. Becerra said he would be traveling with good news after the Supreme Court this week unanimously rejected a bid to sharply curtail access to mifepristone, a widely available abortion pill. But, he added, his message would be no less urgent.

“A lot of women are still confused — can they get an abortion?” he said, describing the tour as way to ensure that people have clear and accurate information. “How long are they able to do so? Who can provide it? We want women to know that women still have a lot of rights.”

Mr. Becerra’s tour is not on behalf of President Biden’s re-election campaign. But he will be talking about reproductive rights in states with key races on the ballot in November.

Since the Supreme Court overturned Roe v. Wade in 2022, the issue has become central to elections, and Democrats are betting abortion rights will help them drive voters to the polls. In Southwestern swing states with large Latino populations, like Arizona and Nevada, they are looking to motivate Latina voters in particular.

Former President Donald J. Trump has said abortion access should be left to the states, and several Republican candidates in swing-state races have aligned themselves with him , avoiding mention of a national ban and laying bare the party’s rift over the issue.

The White House has given Mr. Becerra the task of helping to protect access to reproductive care since Democrats and reproductive rights advocates first pressured Mr. Biden to act in the wake of the Supreme Court’s decision. In 2022, his agency pledged to work with the Justice Department to ensure access to abortion pills. He has been meeting with patients and providers across the country since then, including stops at Planned Parenthood clinics in St. Louis and Minneapolis.

In the interview on Friday, Mr. Becerra said that many women across the country were still being turned away from emergency rooms, had been forced to go to court to plead for care or had needed to travel hundreds of miles for treatment. Antiabortion activists are still seeking to curb access to contraception and fertility treatments such as in vitro fertilization.

“So many people are confused or afraid right now, and it is tough to make good decisions when you are confused or afraid,” he said.

Jazmine Ulloa is a national politics reporter for The Times, covering the 2024 presidential campaign. She is based in Washington. More about Jazmine Ulloa

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