travel agents association nz

• The Travel Agents Association of New Zealand – TAANZ

The Travel Agents Association of New Zealand (TAANZ) was incorporated in 1962 and today represents more than 90% of all travel agents/travel advisors operating in New Zealand. TAANZ is unique having its own Bonding Scheme and agreement with IATA and its airline constituents through the TAANZ IATA agreement formed in 2011. The TAANZ Bonding Authority has the responsibility for the review of its members’ financial positions and calculating and administering the securities of its members. TAANZ has the enviable position of never once in its history failing to realise the security of travel agents/travel advisors in default.

TAANZ sets and upholds professional standards through a rigorous accreditation of travel agency selling staff and travel agency approved travel brokers.

Its strength is in its ability to offer advocacy, business advice and education to travel agents/travel advisors and their staff. Its focus is on ensuring the customer is at all times attuned to the benefits of using a TAANZ Bonded travel agent/travel advisor.

TAANZ travel agents/travel advisors are responsible for 70% of air sales and more than 80% of total travel sales and employ and contract 3,000 travel industry workers.

Website: taanz.org.nz

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Travel Agents Association of New Zealand (TAANZ) – Representing New Zealand’s Travel Industry

Travel Agents Association of New Zealand (TAANZ)

Representing New Zealand’s Travel Industry

Business View Oceania interviews Brent Thomas, President of TAANZ, for our Tourism View.

The Travel Agents Association of New Zealand (TAANZ) works to represent New Zealand’s travel agents, travel brokers, and tour operators through the promotion of quality standards, ethical business practices, safe travel, unbiased travel options, and consistent professionalism. TAANZ does this through their Accredited Travel Advisor (ATA) certification. As New Zealand lacks an official government licensing program for travel providers, TAANZ takes on the responsibility of ensuring there is a standardised quality of care practiced by agents across the country. The association works diligently with members through the ATA certification towards the continued development and stimulation of the industry.

As the preferred New Zealand travel trade association, TAANZ extends a number of benefits to its members as part of their recognition under the organisation. They include: Professionalism and Standards (active engagement in training, standards, and qualifications), Media (exclusive TAANZ Talk messaging, information and trade-specific opinions), Tool Kit (resources applicable to legal knowledge, consumer analytics, membership specifics, and business development), Traveller Awareness (promotion of travel agents, cooperative advertising, public awareness, and value understanding), Financial Services (to facilitate IATA bonding requirements) Advocacy, Events (yearly AGM and agency summit), Recognition and Reward (National Travel Industry Awards), and Service (membership support and communications). The organisation has a clear Constitution and Membership Rules back by their Code of Ethics and Practice to ensure all members remain dedicated to the cause and conduct themselves accordingly.

TAANZ President Brent Thomas elaborates on the positive effect that TAANZ has had on New Zealand’s travel industry. “TAANZ was formed as a response to the lack of government regulation in New Zealand. We are a self-regulating industry here, so there was a need for travel agents to belong to an organisation that sets some ground rules as to how they should operate their businesses, particularly in financial areas such as the handing of consumer funds. Over time, we have seen just how well the measures we have put in place work. New Zealand now sees very few issues with our certified travel agents, for example, it is stated within our member rules that client funds must be kept separate from the working capital of the business. So protection of consumer funds has significantly improved, which has in turn boosted the confidence and trust customers have in us as an industry.”

TAANZ currently supports 221 full (travel agents, travel brokers, and tour operators) and branch (industry suppliers and associates) company members across New Zealand. Having experienced a drop in membership as a result of the COVID-19 pandemic, Mr. Thomas shares that open communication and industry support is now more important than ever. “Membership numbers have lessened by about a third, given that a number of entities have had to close their doors, but the really concerning statistic is that we have lost two thirds of our industry staff here in New Zealand- we have gone from upwards of 5,000 to around 1,500 staff members in the country. That’s a very significant impact from their perspective and for the travel sector as well; it would be a struggle to find another industry that has been as negatively impacted as ours has around the world. So for us, it has become incredibly important to stay in regular contact with our remaining members and support them as best we can. We have focussed heavily on encouraging domestic travel where possible to supplement sector income from our own backyard.”

Mr. Thomas explains that a lack of concrete information surrounding the ease of restrictions has been difficult for the association and its members. “Some of our members have had to hibernate, so to speak, and pick up second jobs to supplement their own income during this time. It’s very difficult for us to provide them with a ballpark date as to when they’ll be able to resume operations, because we just don’t know when it will be safe to open the borders to international travel.”

TAANZ collaborates with Tourism New Zealand as a Destination Partner to boost domestic travel and encourage association members to showcase everything New Zealand has to offer. Tourism New Zealand provides an extensive resource hub for travel agents that covers regional information, itinerary inspiration, and a partner toolkit to assist in client marketing for domestic tourism. The organisation also encourages TAANZ members to take part in their 100% Pure New Zealand Specialist Programme. Upon completion of this opportunity, travel agents will become a certified 100% Pure New Zealand Specialist, gain expert knowledge and marketing tools to further encourage New Zealand residents to explore their nation, and be awarded exclusive access to the 100% Pure New Zealand Specialist logo.

Moving forward, TAANZ expects a high level of demand from would-be travellers looking to rearrange excursions that have been cancelled due to the pandemic. Mr Thomas shares, “There are four main types of travel we are going to see boom once the border reopen. The first is corporate travel. As an exporting country, New Zealand relies heavily on international business and global trade, and the pandemic has really hampered our ability to do so. If we aren’t out there meeting customers and suppliers soon, those opportunities will simply go to someone else. That could have some really negative consequences for our economy long-term. Next is compassionate travel for things like weddings, funerals, and end of life planning. It’s coming up to two years now that people have been unable to see their loved ones, so this is incredibly important to help heal our global citizens and take care of their mental health. Third I would say is personal travel, and that is for people like luxury tourism participants and perhaps those who want to holiday as part of their retirement. The last travel type we are going to see a lot of is family travel. Parents and their kids have been cooped up in the house thanks to lockdowns and border restrictions, and the strain we see on carers is immense. So they really need some quality family time away from home with their kids.”

New Zealand’s travel industry is likely to undergo significant reformation due to the lasting effects of the COVID-19 pandemic. TAANZ is ready to help its members facilitate these changes, no matter what they may be, when international travel returns to the country in force. Senior representatives are confident that the future looks bright, and that New Zealand travel agents, travel brokers, and tour operators will continue to benefit from their membership with the organisation as the sector begins to come alive once again.

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AT A GLANCE

What: Peak body organisation for New Zealand’s travel agents and associated sector members

Where: TAANZ is headquartered in Wellington, New Zealand

Website: https://taanz.org.nz/

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The A to Z of travel memberships and communities

At Tourwriter, we believe there is power in numbers. Being part of an organisation or community will help you and your tour operator or travel business become more connected, empowered, and informed. We love the wonderful work that these organisations are doing in creating spaces for members of the travel industry to collaborate, learn and grow – and we’re sure you will too.

There are hundreds of these organisations, dotted all over the world. When it comes to finding and deciding which one is right for you things can start to get a little confusing – there’s just so many to choose from!  Some of these organisations are exclusive and niche and some are broad and inclusive. It’s up to you to know what will work best for your travel business, so have a read through our list and see if any stand out.

Adventure Travel Trade Association (ATTA)

This association services over 1000 members from across the globe with a unique focus on tour operators in the adventure travel industry. Not only do they offer their members excellent events, they also have a huge line up of educational opportunities that we LOVE!

American Society of Travel Agents (ASTA)

A member driven organisation, ASTA provides resources, events and networking opportunities as well as researching and advocating for the industry in government. ASTA also offers training programmes and a verification system to help your business grow.

Association of British Travel Agents (ABTA)

This association was established over 70 years ago and is the leading travel association in the UK. They aim to provide advice and guidance to their members as well as the travelling public and are notably concerned with promoting and upholding responsible tourism, both in the United Kingdom, and abroad.

Australian Tourism Export Council (ATEC)

With over 1000 members across Australia, ATEC is the primary organisation for representing the interest of Australia’s $40 billion dollar tourism industry. Offering events, education, awards, and connections to their members, this association is a must for Australian tour operators.

An organisation that exists to promote and market the USA as a prime travel destination. Brand USA has representatives located across the world, all working together with embassies and tour operators to drive inbound tourism to the United States.

Coach Tourism Association (CTA)

As well as offering marketing opportunity to their members, CTA also facilitates networking and education opportunities to their Coach Tour Operator members.

Council of Australian Tour Operators (CATO)

Representing Tour Operators and Wholesalers supplying travel product for Australians travelling to domestic and international destinations. This association regularly lobbies government on licencing, GST and consumer affairs issues, on behalf of their members. 

Cruise Lines International Association

The global trade association for the cruise industry offers membership to travel agencies and individual agents. Utilising their strong relationship with both cruise lines and the wider travel community, this association is perfect for those tour operators wanting to attract more customers for their cruise tours.

Destination Canada

Brace yourself…this website is huge! With separate microsites for travellers, travel agents, tour operators, business event planners and media, Destination Canada is a mecca when it comes to promoting the country and what it has on offer. For tour operators and travel agents, this organisation works hard to help upskill you in all things Canada, offering resources, training and other learning opportunities.

European Network for Accessible Tourism (ENAT)

Creating tourism that is accessible and beneficial for all is a much-needed venture. Fortunately, there are some fantastic tour operators worldwide who are doing just that! The Europen Network for Accessible Tourism aims to help the ‘frontrunners’ in this area share and learn from each other as well as collaborate to ensure tourism continues to become more accessible. This is a great way to boost the visibility of your organisation, as well as learn about the industry and the ways you can continue to offer excellent travel experiences to your customers.

European Tour Operators Association (ETOA)

Europe’s leading trade association for tour operations and suppliers based in Europe. Currently, this association is over 900 members strong and runs a fabulous calendar of events, workshops, seminars and networking meetups for its members.

Fáilte Ireland

The national tourism development authority for Ireland, Fáilte Ireland exists to promote and sustain Ireland as a high-quality tourism destination. As well as marketing the country to travellers, this organisation works to support all businesses that form part of the visitor experience including tour operators, hospitality, accommodation and transportation. As well as providing research and industry news, Fáilte Ireland also works with its partners to upskill and train them to continue promoting the country as best they can.

Faith Travel Association

Associated with NTA (National Tour Association) the Faith Travel Association serves the faith-based travel market, helping tour operators, travel agents, destination and travel suppliers give their clients a wonderful journey that is just as much about the spirit as it is the body. Members receive access to the FTA member directory, resources, and marketing opportunities. A great way to grow your business in this space. 

Global Sustainable Tourism Council (GSTC)

The Global Sustainable Tourism Council contributes towards establishing and managing global sustainable tourism standards, provides certification for tour operators as well as a whole lot of valuable resources when it comes to investing in sustainable tourism. Their global conference brings together industry professionals from many sectors, to discuss key challenges and opportunities for sustainable tourism.

Golf Tourism Malaysia (MGTA)

This not-for-profit works hard to promote Malaysia as ‘Asia’s best-kept secret’ when it comes to golfing holidays. As well as working to bring more golf-loving tourists to the country, MGTA also works to promote Malaysian Golf resorts and works closely with tour operators specialising in this niche.

Hotel Electronic Distribution Network Association (HEDNA)

The name might be a bit of a mouthful, but this fabulous community does a stellar job of connecting members of the hospitality industry to share, collaborate, and inspire one another.

A network dedicated to educating LGBTQ travellers and connecting them with businesses that will support their journeys. One of our very own, Cultural Italy are proud members of this fantastic organisation.

Indigenous Tourism Association of Canada

This association hones their efforts towards fostering partnerships between organisations, government departments and industry leaders throughout Canada with an effort to support and grow indigenous Tourism in the country.  

International Association of Golf Tour Operators (IAGTO)

A slightly more niche membership organisation, IAGTO exists to educate and provide opportunities for their members, who collectively control over 87% of the golf holiday packages worldwide.

Japan Association of Travel Agents

This association recognises the opportunities that tourism brings to all aspects of Japanese culture, economy and international relations and therefore focuses on promoting and improving the experiences of tourists to and from Japan. This organisation has over 1100 active travel business members and encourages the sharing of information and collaboration amongst its members as well as offering resources and activities for members to use and participate in.

Kenya Association of Tour Operators (KATO)

KATO describe themselves as ‘the driving force behind Kenya’s Tourism’ and work hard to ensure that Kenya’s tourism industry is well represented through the world-class services offered by their member tour operators.

Latin America Tourism Association (LATA)

Set on promoting and stimulating the growth of the Latin American tourism industry, LATA has become the authoritative voice in the UK for Latin America Travel and Tourism. This fabulous organisation has created a hub of collaboration and learning for its members with regular networking events, as well as encouraging their members to provide high-quality service and consider sustainable travel and business practices.

Maldives Association of Tourism Industry (MATI)

The Maldives is such a beautiful destination, however, one that is immensely susceptible to the effects of climate change and environmental degradation. MATI is a not-for-profit, dedicated to protecting and promoting the tourism industry – by promoting environmental protection. MATI works with all parts of the tourism industry as well as government to communicate the issues that are affecting the tourism industry and to focus on fixing them. If you are part of the tourism industry in the Maldives this is one to join!

National Tour Association (NTA)

The leading association for businesses that serve customers travelling to, from and within North America. With a unique mix of both buyer and seller members, this association services over 2000 members across North America.

Ohio Travel Association (OTA)

Although this may seem like a very niche market, Ohio’s tourism is a $43 billion industry and the OTA does an excellent job at promoting it and ensuring that it continues to grow. Becoming a member of OTA will certainly help to grow your travel business, with the organisation providing weekly resources, running workshops and hosting networking events. The OTA also works closely with the government and decision makers, acting as an advocate for the Ohio travel industry.

Pacific Asia Travel Association (PATA)

Founded in 1951, this not-for-profit association has been commended for acting as one of the catalysts for the tourism boom in the Asia Pacific. PATA works with tour operators, hospitality provides, airlines, and government organisations to increase sustainable growth and enhance the quality of tourism in and out of Asia Pacific.

Pure Life Experiences

Pure Life Experiences is one of the world’s leading communities for promoting their collection of hand-picked experiential travel designers. A Pure Life membership gives tour operators access to their annual conference, with opportunities to attend workshops, network, and collaborate with the leading minds in exclusive, high-end travel. The Pure Life guest list is open to the public and known as a directory for luxury, experiential travel. Therefore, a membership to Pure Life Experiences is a valuable asset for a tour operator to have.

Québec Aboriginal Tourism

Working hard to preserve and support the rich aboriginal culture in Québec, the Québec Aboriginal Tourism Association does an amazing job highlighting all the area has to offer and ensuring that tourism is thriving. This association works with their members and other organisations to increase the growth of this tourism sector as well as offering marketing, educational, and networking opportunities to its members.

Regional Tourism Organisation New Zealand (RTNZ)

Regional Tourism Organisations in the New Zealand market and promote their region to potential visitors, both domestic and international. RTNZ exists as a place for RTO’s to collaborate, engage and share resources with one another. They also work on behalf of the RTO’s with government and other organisations to regulate the industry.

Safari Link

Founded in the late 90’s, this association connects Safari operators, camps, and lodges from across the globe. Their directory is home to over 5000 businesses, all of whom use this association as a marketing channel for increasing brand awareness to travellers looking on taking the plunge into a Safari expedition.

This is a non-profit organisation that works with inbound tourism companies in South Africa. Their goal is to help these organisations produce tourism services of the highest quality, become more sought after and more well known!

Signature Travel Network

A cooperative for travel professionals. Signature Travel Network strives to help tour operators drive sales, grow their businesses, and promote their brand. As a member, you will have access to training programmes, technology solutions and marketing to promote your brand.

Student & Youth Travel Association (SYTA)

SYTA is ‘the voice of student & youth travel’ and have created a worldwide community of travel professionals focussing on youth travel. Becoming a member of this great organisation will affirm customers of your expertise in youth travel.

The World’s Leading Ground Operators (TWLGO)

Ground operators play an important role in bringing together the travel experience for your customers, particularly for those in the cruise industry. This independent organisation works to promote quality in this often forgotten area of tourism. Member Ground Operators are hand-picked based on recommendations, making TWLGO the world’s top selection of Ground Operators.

The International Ecotourism Society

Becoming a member of this worthy organisation will set your business up with plenty of networking opportunities with other likeminded members of the travel industry and provide you with some excellent ecotourism resources. If you need more convincing about why joining TIES is a good idea let them convince you for themselves.

Tourism Export Council of New Zealand (TECNZ)

TECNZ is an organisation that represents the interest of New Zealand inbound tour operators and works to help them achieve sustainable growth. They provide their members with a link to vital New Zealand products and services and have excellent networking and collaboration opportunities.

Traveller Made

Traveller Made is a community for luxury travel designers to promote their offerings to potential new customers. The community is invitation only and they also host the annual Luxury Travel Industry Awards; a prestigious event where tour operators and suppliers can be recognised for their success.

Travelers Against Plastic

This is less of a tour operator membership organisation and more or an outreach initiative, but an important one nonetheless! Travellers Against Plastic is exactly as the name suggests, an organisation dedicated to educating and promoting waste reduction during travel. Take the pledge and support the initiative to contribute towards this important cause and demonstrate to your potential customers that you are committed to being part of the change. 

With tourism being the UK’s third-largest employer, UKInbound saw a need for an association to represent and advocate for the inbound tourism industry. This is definitely one to join and make the most of if you are part of the inbound industry in the UK.

United States Tour Operator Association (USTOA)

Founded by a small group of California based tour operators who were concerned by the number of tour operators declaring for bankruptcy in the 70’s, the USTOA now represents and provides security to some of the biggest names in USA travel.

Virtuoso is a luxury network, connecting travellers to the world’s best travel advisers. With a portfolio of more than 17,500 advisors, Virtuoso is well established as the go-to for travellers seeking luxury travel. This membership organisation is a fabulous way to align your business with prestige and get fresh new prospects exploring your offering.

Wellness Tourism Association (WTA)

Although wellness tourism is not a new industry, it is growing, and the Wellness Tourism Association aims to promote, support and regulate this industry. WTA members are held to a high standard and are marketed as such. The member hub also offers networking and marketing opportunities that will help you to grow your business.

Wendy Perrin

Wendy Perrin is a travel expert with over 25 years of experience. Her online community and forum wendyperrin.com provides travellers with tips, advice and recommendations to help make their next trip extraordinary. Wendy is most notably recognised for her WOW list , a collection of tour operators, activities and other services from the tourism industry that she and her team have hand-picked to promote to their followers .

We are Africa

This one is slightly different to the other associations we have mentioned, but we felt it was definitely worth including! We are Africa is an annual event focussing on rebranding tourism’s ‘best-kept secret’ to be part of the international luxury tourism space. Designed by the people behind Pure Life Experiences, We are Africa is a must-attend event for travel businesses in Africa looking to grow.

World Indigenous Tourism Alliance

Sustainability isn’t just about protecting planet Earth. It’s about protecting the communities and cultures that inhabit it. The World Indigenous Tourism Alliance focusses on connecting local Indigenous cultures with the travel industry to help support authentic, meaningful indigenous tourism development, and support indigenous peoples seeking empowerment through tourism.

World Food Travel Association

Much more than just a directory of great restaurants, cafes and bars. This association works with both hospitality, government and other travel organisations with a mission of creating economic opportunities for the businesses they serve while also celebrating food and beverage and the special memories that it brings to travellers.

Become one of XO Private’s preferred travel designers and your travel business will be promoted to travellers looking for their next luxury escape. XO Private has become the ‘one stop shop’ for travellers looking for inspiration for their journey.

Young Travel Professionals

This organisation has chapters located throughout the world and hosts regular networking events. They recognise that young travel professionals are “the future of the travel and hospitality industry’ and strives to provide a community for them to collaborate and grow!

Zicasso connect travellers with the world’s best in boutique travel agencies. All members are hand-picked and becoming a member comes with considerable benefits including extra coaching to help you maintain the world leading creativity and expertise you are known for. We also love the fabulous recognition they give to smaller luxury tour operators.

Learn more about why you should join a travel association – and delve a bit deeper into our favourites!

How can joining a luxury travel community open doors for your travel business?

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A China Travel company was established in August 2001. A member of the New Zealand Tourism Association (TAANZ), the International Air Transport Association (IATA), and a member of the ADS (Approved Destination Status).

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SECRETARIAT

Travel agents’ association of new zealand.

c/o Level 2, Inspire House, 125 Featherston Street, Wellington PO Box 1888, Wellington 6140 Ph:       04 496 4884 Email:    [email protected]

TAANZ administration

Ms Christine Armstrong

Email:   [email protected]

TAANZ BONDING AUTHORITY

Tom leckie, aca.

c/o Level 2, Inspire House, 125 Featherston Street, Wellington PO Box 1888, Wellington 6140 Ph:      04 473 4330 Email:    [email protected]

Shelley Lancaster

DDI:      04 496 4891 Email:   [email protected]

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Grant thornton.

Level 15, Grant Thornton House 215 Lambton Quay PO Box 10712, Wellington 6143 Ph:       04 474 8500 Fax:      04 474 8509

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