journey travel agent

Where would you go if you didn’t get in your OWN way?

Travel is exciting. not knowing where is extra exciting..

Fill out our questionnaire and get secretly matched to a destination based on your travel taste. We take care of everything. You find out where you’re going at the airport!

8,000+ people have already been on their Journee adventure. Be the next!

How it works, unplan your next trip..

When was the last time you surprised yourself? Get ready to Journee in 4 easy steps!

1. Match with

Somewhere unexpected..

Fill in our 10 minute questionnaire to tell us dates, budget, what you love, and where you don’t want to go. Then check your inbox and review your Trip Proposal. No spoilers yet!

2. Keep guessing.

Think you know where you’re going? Think again! We’ll send you fun clues about your surprise destination. But... we’ve not made them easy.

3. Get ready to explore.

We'll book flights, accommodation and authentic local experiences in an unconventional destination. You just have to pack and get ready to embrace the unknown.

4. Show up at the airport.

Turn up when we agreed, open your Reveal Postcard, hop on your flight and head off on your adventure.

Don’t worry.

We’ll tell you what to pack..

INCLUDED WITH EVERY JOURNEE

Travel. without the hassle., get your personalised journee pack..

You'll get a physical pack in the post with everything you need for your trip: your Reveal Postcard, your day-by-day itinerary and your Destination Guide.

TAKE A PEEK AT A JOURNEE PACK

Stay curious, stay connected..

Need help before your trip? Got stuck on your Journee? We’ve got you! Reach our friendly London team anytime on WhatsApp for 5* support.

WHATSAPP US

Answers to your questions, fall in love with somewhere new..

We only select non-touristy, unconventional destinations you might not know much about, but you'll end up falling in love with. We understand if you have questions! We would too.

Where will I end up?

You may Journee in all kinds of places, as long as they’re safe and not touristy. It all comes down to your travel personality!

Can I exclude destinations?

Of course! We want you to experience somewhere new. You can let us know as many places you DON'T want to go to as possible.

How much does it cost?

The minimum is £545 per person for a 4-day trip from the UK or $2,950 per person for a 7-day trip from the US.

Want to know more? Take a look at our FAQs .

Why People Like you love Journee.

Why we started Journee:

Our Promise

Book with Confidence - we want you to be as confident as possible when planning your next vacation. Learn More >>

FIND YOUR PERFECT LUXURY VACATION IN MEXICO

• All Destinations Baja California & Sea of Cortez Chiapas Colonial Mexico Copper Canyon & N. Mexico Guadalajara & Tequila Guanajuato Gulf Coast Los Cabos Mexico City Oaxaca Off the Beaten Path Pacific Coast Puebla Puerto Vallarta & Punta de Mita Riviera Maya, Tulum & Cancun San Miguel de Allende Yucatan Peninsula
• All Experiences Active Adventures Air Expeditions Archeology Art & Native Crafts Beaches Cultural Heritage Day of the Dead Executive Retreats Family Vacations Food & Wine Hiking & Treking Landscape Private Villas Relax Romance Summer Travel Weekend Escapes Wellness Wildlife Yachts

PLAN YOUR TRIP

Journey Mexico crafts tailor-made, luxury holidays for discerning travelers who seek unique and authentic experiences

Whether you are looking for a relaxing beach holiday, enriching cultural experience, or something more adventurous and off the beaten path, we have the knowledge and expertise to create your perfect luxury vacation in Mexico.

TRENDING NOW

Explore Riviera Nayarit's Tropical Playground ft. One&Only Mandarina

Explore riviera nayarit's tropical playground.

Unravel the tropical, lush layers of the Mexican Pacific with Journey Mexico.

The ultimate spot in Cabo luxury.

Journey Mexico is Officially B-Corp Certified

We’re officially B-Corp Certified!

Our Commitment to Sustainability And Community Impact

Our commitment to sustainability & community impact.

Travel can & should support local communities % environmental projects

What Not to Miss: Meet Luxury in Los Cabos

Read on for our top picks of what to do in Los Cabos!

FOODIE TOUR THROUGH MEXICO CITY & OAXACA

On this trip specifically designed for food and drink lovers, you’ll dive into Mexico’s famed street food scene, sampling the very best food stalls and getting to the bottom of taco culture.

DESTINATIONS

RIVIERA MAYA TULUM & CANCUN

YUCATAN PENINSULA

MEXICO CITY

BAJA CALIFORNIA

SAN MIGUEL DE ALLENDE

COLONIAL MEXICO

PUERTO VALLARTA & PUNTA MITA

PACIFIC COAST

OFF THE BEATEN PATH

SEE ALL DESTINATIONS

TRAVEL STYLE

PRIVATE VILLAS

ACTIVE ADVENTURE

ART & NATIVE CRAFTS

FOOD & WINE

FAMILY VACATIONS

SPA & WELLNESS

WEEKEND ESCAPES

ROMANCE & HONEYMOONS

SEE ALL TRAVEL STYLES

WHAT OTHERS ARE SAYING ABOUT US

Journey Mexico planned a wonderful anniversary trip for us. Zach and his team really know the best spots in Mexico. They were there with ideas and support throughout the trip. Fantastic and super responsive. Highly recommend.

Jessica S. G. October 2022

We worked with Journey Mexico on our recent trip to Merida. The trip was amazing and exceeded all expectations. Each day and activity was well planned. For a family of 5 (including 3 children) it’s often hard to find something for everyone. Everyone that we encountered was phenomenal, from our travel assistant Jesús, to our driver Sergio, to our tour guide Angel. They worked hard to make sure that our trip was all that we wanted it to be, and it was perfect! I highly recommend!

Ashley P. October 2022, Yucatan Peninsula

Wonderful, attentive and responsive Travel Agency based in Mexico. My wife and I booked a 10-day trip to Oaxaca, Mexico with Journey Mexico. They were very helpful and responsive during the planning stage. Followed up to make sure we were ready for the trip and assigned a travel assistant to assist during our trip. She was always just a text message away - 24/7. Very helpful. We had an issue come up during the trip and she immediately responded and did everything possible to solve the problem. Highly recommend this group - we will use them any time we are traveling in Mexico.

Steven C. October 2022, Oaxaca City & Puerto Escondido

Thanks for following up. We had a lovely time - most specifically the property was perfect for the weekend & the staff, Rodolfo & Chef Hector & team were absolute perfection. They were the perfect addition to making our stay so personal (and with the most amazing food & cocktails!). Our driver for our Tulum trip was also very kind & attentive. Thanks again for all the help and support from your side setting up the activities & managing our menu & grocery, and responding to our many questions!! The group is already looking forward to booking with Journey Mexico again.

Kristin M. Sept 2022, Alma Rosa Bachelorete

I just wanted to thank you for all you did to arrange our stay at Villa Mariola. Everything was ready for us when we arrived and the safety gates created the safe environment that we needed with 4 toddlers. The villa was comfortable and the staff was pleasant, hard working and accommodating. The chef’s Rafael and Alex are amazing, every meal that they created was like eating in an upscale New York restaurant. Thank you again, Debbie and the Tosi and Muser families

Debbie T. June 2022, Villa Mariola

FOLLOW US ON INSTAGRAM FOR PHOTOS AND INSPIRATION! @journeymexico

• Baja California
• Mexico City
• Pacific Coast
• Colonial Mexico
• Yucatan Peninsula
• Riviera Maya, Tulum, & Cancun
• San Miguel de Allende
• Puerto Vallarta & Punta de Mita
• Copper Canyon & N. Mexico
• Guadalajara & Tequila
• Off the Beaten Path
• Romance & Honeymoon
• Art & Native Crafts
• Active Adventures
• Nature & Wildlife
• Landscapes of Mexico
• Food & Wine
• Air Expeditions
• Family Vacations
• Executive Retreats
• Private Villas
• Weekend Escapes
• Summer Travel
• Day of The Dead
• Luxury Hotels & Resorts
• Private Villas & Residences
• Chable Hotels
• Special Offers
• Why Journey Mexico?
• Why Custom-Made Itineraries?
• Testimonials
• Travel Safety
• Sustainable Tourism
• When to visit

• Expeditions
• Complimentary Brochures

Welcome to My Viking Journey®

Designed exclusively for you to prepare for your upcoming voyage, customize your travel experience, and manage your bookings. Sign in or create your account and get started today.

Manage Your Booking

The countdown to your departure has begun. You can complete your Guest Information Form, make payments, confirm cruise preferences, print your travel documents, book shore excursions and make dining reservations and spa appointments.

Review & Manage Flights

Use My Viking Journey to fully customize your flight itinerary, including seat assignments, flight upgrades, or change your dates of travel and preferred airports. You can also add a stopover before or after your cruise and add flight preferences.

Explore Life On Board

Enjoy a virtual tour of your ship by exploring each deck, including the spacious public areas and your stateroom. Learn about our onboard amenities, dining venues, cultural enrichment programs and more.

Included Benefits

Complete your guest information form.

Once you have made your booking, you can complete your Guest Information Form. This is a first step to finalize travel documents and airline reservations.

Make & Schedule Payments

Schedule and make online payments using ACH or credit card. It is safe, secure and fast.

Browse & Book Shore Excursions

One complimentary excursion is included in every port of call. These thoughtfully curated experiences provide insights into local culture, history and attractions.

Access & Print Important Documents

My Viking Journey gives you access to important documents, such as your Passenger Ticker Contract, visa requirments and packing tips.

Find answers to questions you may have about your upcoming journey, including travel documents, life on board your ship, foreign currency and more.

Sign in or Create Your Account

You can rest assured that Viking is with you for every step of your journey—from the time you begin making travel plans until you return home. Creating an account in My Viking Journey is quick and easy—get started today.

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Stay current with special offers, news and destination-focused content.

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Viking River Cruises

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Viking Expeditions

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About Journey Travel & Tours

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• 800-255-8735
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• All Latin America
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• For Families
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• All Families
• Families with School Age Children
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• Bond with Fellow Travelers
• Connect Across Cultures
• Discover Myself
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• Escape, Relax & Recharge
• Explore the Great Outdoors
• Find Creative Inspiration
• Make a Positive Impact
• Mark a Transition
• Custom Trips
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• United States United States
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• Beach & Island Beach & Island
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• Icecap & Glacier Icecap & Glacier
• Jungle & Rainforest Jungle & Rainforest
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• For Couples For Couples
• For Friends For Friends
• For Individuals For Individuals
• For Large Groups For Large Groups
• Bond with Fellow Travelers Bond with Fellow Travelers
• Connect Across Cultures Connect Across Cultures
• Discover Myself Discover Myself
• Do New Things Do New Things
• Engage New Ideas Engage New Ideas
• Escape, Relax & Recharge Escape, Relax & Recharge
• Explore the Great Outdoors Explore the Great Outdoors
• Find Creative Inspiration Find Creative Inspiration
• Get Active Get Active
• Make a Positive Impact Make a Positive Impact
• Mark a Transition Mark a Transition
• Custom Trips Custom Trips

For Travel Professionals

We love our travel agent, travel advisor, and travel planning partners! Journeys has a long history of working with travel agents, advisors, and planners, and we enjoy helping you build the perfect vacation for your clients.

If you are looking for small-group or custom itineraries that leave big tour buses behind and dig deep into the unique cultures and environments of the places travelers want to explore, you’ve come to the right place.

Why work with Journeys International?

We understand your goals and concerns, both for your client and for yourself. You are busy; we get that. We won’t keep you waiting for answers to your questions. You are selling the world; we get that, too, and we understand there is no way for you to be an expert on every global destination. You can rely on Journeys staff to help you by:

• Having expert knowledge about all of the destinations where we travel, so you don’t have to
• Helping you pull together customized FITs for your clients instead of just offering pre-packaged tours
• Responding to your inquiries professionally and as quickly as possible

Plus, you’ll be comfortable knowing that Journeys is a long-standing, financially stable company, so your clients are protected from any financial risk.

Journeys International has a very fair commission policy, and commissions are always paid in a timely fashion. Amy D., Travel Agent

Adventure Circle for Travel Pros

We know there are many places where you could direct your clients, and we appreciate you introducing them to Journeys. We designed the Adventure Circle for Travel Pros as a way to thank you for being a strong partner with Journeys International. As soon as you join, we will send you a welcome gift, and you can access these benefits:

• Adventure specialist available to help develop your client’s trip
• Personalized itinerary for every client
• Pre-departure resource packet for every client with personalized materials and advice
• On-call emergency support for clients during travel
• 10% commission on most bookings
• Priority notification of new itineraries
• Opportunity to host an Adventure Salon for your clients
• Discounted pricing for you and a friend*

(*In each year when you make a booking with Journeys International, you and a friend may receive net pricing on one trip with Journeys International.)

To learn more or to read our Policy Statement for Travel Pros, contact our Director of Client Services, Florine Herendeen, by  email  or phone (800-255-8735). Florine has been with Journeys for almost 30 years. She knows our destinations inside and out and can help you find the perfect trip for your client.

Welcome to the Viking Travel Advisor Portal

Your Easy Way to Personalize and Plan Your Cruise Experience

Questions or Comments?

We look forward to serving you.

To get help with your Travel Advisor account, please call:

1-855-706-2326 (US)

1-800-207-7286 (canada).

Alternatively, you can email your question to [email protected]

Important Reminder

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Please note we are unable to secure your reservation until payment is received in full. Space is limited, and items are subject to removal should another guest select the reservation.

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CALL NOW:  804.288.0188

(847) 969-5757

How can we help.

please let us know your questions, comments or thoughts and we will be happy to reach out and schedule a time to talk. we will not share or sell your personal information.

full name *

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when are you most likely to travel? when are you most likely to travel? within the next 9 months 9+ months uncertain

which region are you most likely to visit? which region are you most likely to visit? africa asia australia/pacific caribbean central america europe middle east north america south america

how would you best categorize your spending on international travel? how would you best categorize your spending on international travel? upscale mid-range thrifty

questions / comments *

yes, i'm human

travel your way

Custom itineraries for discerning travelers.

work_outline how we build your perfect trip

explore your world

Immerse yourself in cultures of new and exciting destinations, journey safely, our expertise in risk management lets you rest and relax, gentle adventures deepen your global experience, take your travel agent experience to the next level.

At Journey Softly, we work with you plan cultural immersions and gentle adventures across the globe, always with an eye toward keeping you healthy and safe. We have experienced travel partners in more than 100 countries and can answer questions about almost any destination on your bucket list!

sample vacation destinations

Israel / palestine, all our destinations, our unique expertise.

read about what makes Journey Softly the ideal partner for your next adventure hiking

destination selection travel_explore

risk management park

blogging softly

what omicron means for international travel – part 4

Jan 21, 2022

As expected, the Omicron situation has evolved significantly since my December 31 post.  By that time we had seen a decline in the South Africa COVID-19 curve, while the U.S. and UK cases were still rising rapidly. We were waiting for the UK curve to begin to drop as...

what omicron means for international travel – part 3

Dec 31, 2021

So much has changed from my “part 1” post on November 30 and “part 2” post on December 15.  The world is facing some harsh realities as Omicron spreads rapidly around the world, with cases doubling every two days in countries where the latest variant has taken root. ...

what omicron means for international travel – part 2

Dec 15, 2021

Shortly after Thanksgiving weekend, I posted all of the “knowns” and “unknowns” about the Omicron variant and how it might impact your plans for overseas travel in the months ahead.  We have learned more about Omicron in the past two weeks. Given my international risk...

what omicron means for international travel

Nov 30, 2021

Global financial markets went through a downward frenzy on Friday following the revelation that the Omicron variant has been identified in many countries.  The panic extended to international travel as dozens of countries banned nationals from Southern Africa to try...

from those who know us best…

“In my nearly two decades working with Rick and his colleagues, (he) became my most trusted adviser in terms of international travel. Simply put, Rick is in a category of his own.”

Bertrand Guillotin

Temple university (formerly duke university).

“We relied heavily on Rick’s strong destination knowledge, attentiveness to our needs and his top notch crisis management skills. He helped us identify and plan for contingencies we had not thought of, providing us with peace of mind.”

Kristen Hammar

Yale university, attention to detail.

“Rick planned trips for my two teenagers to Israel and West Bank/Palestine including homestays with local families. My son’s trip ran smoothly due to Rick’s expertise and dedication. Unfortunately my daughter’s trip was cancelled due to COVID-19. Rick did an amazing job explaining contingency plans (and) worked on our behalf to secure 100% refund for all trip costs.”

Leanne Drennan

Hands of peace community member.

“Whenever Laura is involved in a program, I know that the planning will go smoothly. Even if we run into unforeseen circumstances while traveling, Laura always knows about it and communicates options to safely resolve the issues. Laura’s years of experience, organizational skills, and ability to connect with her clients is a tremendous asset to anyone planning once in a lifetime trips.”

Thomas Ward

The university of texas at austin, personalized experiences.

“Alexandra’s knowledge and attention to her clients helped me to expand our travel portfolio across six continents and over 25 countries. I highly recommend her without reservation to create a memorable and unique travel experience.”

Natalie Jones

Montclair state university, your travel experts.

rick rosenfeld

laura bunch

alexandra edwards

lindsey molusky

Travel Changes You

Our approach.

We design journeys for people who seek a greater appreciation of the world. A connection to local cultures. An authentic experience.

We start by asking the right questions to understand your priorities and preferences. Next, we use first-hand experience to expertly plan every detail of your itinerary. Thanks to trusted global relationships and affiliations, we can VIP you at thousands of fine hotels, exotic resorts and luxury cruise lines. We ensure peace of mind while bringing the best value for your time and money. The world awaits and you deserve everlasting memories.

Whether you’re dreaming of a romantic escape, family vacation, reunion, girls’ weekend, or solo adventure, let us help you journey on.

Every trip we design is tailor made for you.

FAMILY + GROUPS

Grow together, share forever memories, and embrace how you and your loved ones see the world.

Whether you’re taking your first or your fifth safari, the epic experience will change you forever.

When love is in the air for a destination wedding or exotic honeymoon, let us plan the ways to capture your heart.

Catch the thrill of exploring an ancient forest, climbing a snow-capped peak, or trekking along desert dunes.

Restore balance to mind, body, and spirit while venturing to some of the most inspiring places in the world.

URBAN ESCAPES

Feel the heartbeat of a city as you discover, dine, and shop like a local in hotspots around the globe.

From private yachts on the Mediterranean to expedition cruising, we’ll find the right fit for your adventure at sea.

Discover local artisans, sample exotic eats, and connect with the tastemakers of any culture. It’s our specialty.

SUSTAINABLE TOURISM

When giving back is important to your travels, we work with trusted partners who specialize in sustainable experiences.

TESTIMONIALS

“Whether planning a polar bear expedition, a suite escape to London (complete with butler), or a private trek through Bolivia and Chile, Leah knows her clients and how to create unforgettable experiences.  She goes the extra mile to make sure everything is amazing. I can’t recommend her highly enough!” - Deb K.

“My wife and I won’t trust anyone else with our travel. Leah is always available to us, even while she is checking out new amazing destinations. For our bucket list trip to Iceland, she had us glacier hiking, snorkeling between two tectonic plates, and delving into an inactive volcano, all with first class service!” - Bianca H.

“Leah has been a godsend! Her recommendations have given us travel experiences we never could have imagined. She works tirelessly to make sure everything we need is handled professionally, correctly, and in a timely manner. Her knowledge and expertise are of great value.” - Laura E.

“Leah is my go-to for all my travel needs. Not only does she accommodate all my requests, but her attention to detail is beyond amazing. She designs such incredible vacations and makes traveling so easy and memorable!” - Jennifer P.

“Leah’s incredible taste, amazing contacts and commitment to excellence gave us a trip of a lifetime. We breezed through destinations, receiving A+ service wherever we went. And when a work emergency required extra international travel, Leah jumped into action to handle everything.” - Carolyn J.

“Leah has changed the way my family and I travel. She just asks a few questions about what we are looking for and puts together a custom and fabulous itinerary every time. She accommodates our every need, even surprising us with a few treats when we arrive! We cherish the fun trips she plans.” - Gina M.

ABOUT LEAH WINCK

Founder Leah Winck grew up with a passion for travel and culture. Her international parents inspired her lifelong curiosity to see the world. Today the world is her office. Whether discovering a new flamenco bar in Seville, helicoptering over New Zealand’s Milford Sound, or exploring Chile’s glacial Maipo Valley on horseback, she is always seeking the hidden gems of a destination to inspire clients. Her mission is to provide first-hand knowledge of where to stay and what to do to create unforgettable journeys.

OUR PARTNERS

Enjoy vip access and special perks at the world’s best hotels and resorts..

LET'S JOURNEY ON.

Please share a few details. we’ll get back to you within 24 business hours..

• Weddings + Honeymoons
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Journeys Travel Group Inc

Travel better, we are meeting with clients 'by appointment only' in oconomowoc monday - friday from 9am-5pm. call to schedule an appointment 262-567-6658 we continue to service clients via phone and email as well, what makes us special.

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Agency Specialties

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(262) 567-6658

Celebrating 80 Years

Corporate travel, custom vacation experiences, destination expertise, product knowledge & industry relationships that span decades..

At Journey House, our Leisure Travel Specialists know that their value lies not only in their customer service and savvy travel knowledge, but in their expertise in different destinations.  From Honeymoons to African Safaris, from Ocean Cruises to River Cruises & everything in between, our Leisure Travel Specialists can help you plan your dream vacation, and even save you money

Riley Fitzhugh

Owner & ceo.

Get in Touch

Read Riley's Bio

Riley T Fitzhugh, President and Owner of Journey House Travel,  has had a life long career in the travel industry and serving his community..  He began his career in 1964 with American Airlines, where he would enjoy a 34 year tenure in Sales with the company, working in the Dallas, San Francisco, and Oklahoma City marketplaces. He retired from American Airlines in 1998 only to  become President of Journey House Travel just 60  days later.   In his 20+ years with Journey House, he has grown the company to provide unmatched customer service for leisure, corporate and group travelers with offices in Oklahoma CIty, Tulsa, Norman, and Dallas. He has maneuvered the company through tumultuous economic climates, such as 9/11,  and expanded its client base to global levels.  Riley prides himself in creating a culture of autonomy, growth and support among his staff, which in turn translates to a top-notch customer service experience for Journey House’s clients.

Riley believes in actively supporting his community, whom he has served through time on the  Lyric Theater Board of Directors, National Cowboy Heritage Museum Board of Directors, the Endowment Board of his Church,   the Turtle Creek Association Advisory Board in Dallas, and many more.  His passion for serving people continues to drive the success of Journey House and  the service provided to its clientele.

Mary Anne Lucas

Read mary anne's bio.

• Name : Mary Anne Lucas
• Title : Executive Vice-President
• Hometown : Dallas, TX
• Years of experience in the travel field : 7
• Certifications : Certified Aussie Specialist with Tourism Australia
• Destinations you have visited : All over the US ( including Hawaii and Alaska), Bahamas, British Virgin Islands, Mexico, Canada, Great Britain, Scotland, France, Spain, Italy, Austria, Hungary, Germany, Czech Republic, United Arab Emirates, Kenya, Australia
• Favorite destination (so far) : The Maasai Mara in Kenya
• Favorite sayings or traditions from destinations you’ve visited : Hakuna Matata, the Swahili saying for “no trouble”.
• Favorite thing about cruising : Visiting multiple destinations while only unpacking once
• Favorite thing about tours : The incredible storytellers that bring history to life
• Best travel tip : Use a travel agent! All you have to do then is just show up, relax and enjoy!
• Favorite thing about your job : Helping people make memories of a lifetime!
• Office Contact information : 214-208-3898 or [email protected]

Teresa Wilds

Vice president, read teresa's bio.

• Name:   Teresa Wilds
• Title:  Vice President
• Specialty:   Corporate Travel Management, Leisure Group Travel
• Hometown:  Okarche, OK
• Years of experience in the travel field:  38
• Destinations you have visited:  6 continents, too many countries to list.
• Favorite destination (so far):   Australia
• Favorite sayings or traditions from destinations you’ve visited:   Share your smile with the world.
• Favorite thing about cruising:   Visiting multiple ports without unpacking.
• Favorite thing about tours:   Exploring and experiencing the culture of the destination.
• Best travel tip:   Pack light.  Although I rarely do myself.
• Hobbies in your free time:   Spending time with family and friends.
• Favorite thing about your job:  Visiting with clients and supporting our Journey House team.

Journey House Travel

2915 United Founders Blvd. Oklahoma City, OK 73112

Toll Free (800)726-0051

Tel (405) 463-5800

Fax (405) 242-2947

Other Locations

Journey house – tulsa, ok.

2200 S Utica Place, Suite 220 Tulsa, OK 74114 Tel (918) 524-5249 Fax (918) 524-5298

Sharon Carr Travel – Dallas, TX

16800 Dallas Parkway, Suite 160 Dallas TX 75248 Tel (972) 233-3300 Fax (972) 233-4336

(405) 463-5800

Corporate Travel Travel Specials About Us Blog

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If you want to cover your flight and other trip arrangement's ExtraCare can help. An ExactCare Travel Insurance policy can help with the unexpected like:

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What's the difference between flight insurance and travel insurance?

The main difference is that a flight insurance policy only covers your airfare. On the other hand, a travel insurance policy helps protect your flight as well as other parts of your trip. While you're planning your next trip, think about where you're going and what you'll be doing. Once you have that, it'll be easier to choose which policy works best for your trip.

What does a flight insurance policy cover?

AirCare Flight Insurance has a variety of benefits including emergency travel assistance, 24/7/365. Some common flight coverages are:

• Airfare incase flights are cancelled or you miss a connection
• Personal items like lost or delayed luggage
• Flight delays in your departure (at the gate or on the tarmac)

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What does a travel insurance policy cover?

ExactCare Travel Insurance provides all-in-one travel protection, with family friendly pricing and worldwide emergency travel assistance 24/7/365. Common things covered by travel insurance are:

• Trip cancellation or interruption
• Personal items like passports and luggage
• Medical costs like hospital and doctor expenses, medical evacuations, and more

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What is not covered by travel insurance?

Your coverage is based on the plan you choose. However, in general some things that aren't normally covered by travel insurance are:

• Action and team sports, for example auto racing, pro sports travel, or other extreme sport activities
• Travel to get medical care
• Trip Cancellation because you changed your mind

For more information, please check your policy.

Is travel or trip insurance worth the cost?

Travel insurance can help protect your vacation or trips from unexpected things happening. You can travel without trip insurance but doing so brings greater risk if something goes wrong or you encounter unexpected delays. Flight insurance or trip insurance coverage can include things like flight cancellation, lost luggage, trip cancellation, emergency medical transportation, and more. Learn more about travel insurance and why you should get a travel insurance quote today!

How much does travel insurance cost?

Travel insurance typically costs 5 to 10 percent of your total trip cost, though that can be influenced by several things.

• The cost of the trip
• The length of your trip and destination
• The amount of coverage selected
• The number of travelers covered under the policy

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Berkshire Hathaway Travel Protection (BHTP) has made it easy to manage your travel insurance. You can:

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Is travel insurance worth it?

Yes. Things happen that are out of your control. Whether it's your flight being cancelled or delayed to a family emergency. Life happens and that's how travel insurance can help. Plan for the unexpected with a travel insurance policy so you can rest easy knowing you're covered.

Travel Insurance: Get the answers you're looking for.

• What travel insurance plans are available? BHTB offers AirCare (flight only) and 3 main plans: ExactCare Value, ExactCare, and ExactCare Extra. ExactCare Value provides great traveling insurance coverage for budget minded travelers. You can rest easy knowing you're covered for things like trip cancellation, trip interruption, and medical expenses. The main difference is the maximum amount that will be covered. ExactCare and ExactCare Extra's insurance cover the same things as ExactCare Value and add coverage for missed connections and accidental death & dismemberment. The overall amount covered is also increased for each plan respectively.
• Can I get trip insurance for an extended overseas stay? Yes. We can help you with getting insurance for overseas. Please visit our overseas insurance page for information about all the options we have for you!
• Is there travel insurance that can cover my vehicle while traveling to Mexico? Your US auto insurance policy won't cover your vehicle when you drive into Mexico. We're here to help you find the Mexico car insurance you need to insure your car.
• Tips for saving money on your next vacation. No one wants to overpay things. We're here to help. Check out our 5 ways to save your money on your next family vacation.
• Where you're going
• Number of days you're traveling
• Cost of your overall trip
• Coverage you pick
• Number of people covered under your policy

If you choose to get a rate quote or service your policy online, you will be taken to the Berkshire Hathaway Travel Protection website which is owned by Berkshire Hathaway Specialty Insurance Company, not GEICO. Any information that you provide directly to Berkshire Hathaway Specialty Insurance Company on its website is subject to the privacy policy posted on their website, which you should read before proceeding. GEICO assumes no responsibility for their privacy practices or your use of their website.

ExactCare is provided through Berkshire Hathaway Global Insurance Services, LLC. ExactCare and AirCare are underwritten by Berkshire Hathaway Specialty Insurance Company. Both coverages are secured through the GEICO Insurance Agency, LLC.

Benefits may vary by jurisdiction. Please contact a representative to confirm availability.

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The above is meant as general information and as general policy descriptions to help you understand the different types of coverages. These descriptions do not refer to any specific contract of insurance and they do not modify any definitions, exclusions or any other provision expressly stated in any contracts of insurance. We encourage you to speak to your insurance representative and to read your policy contract to fully understand your coverages.

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Youtravel bookings crisis 'potentially distressing' for agents.

The industry is assessing the fall-out from bed bank Youtravel’s decision to suspend sales for a week after German parent FTI Touristik filed for insolvency.

Youtravel is FTI’s trade accommodation supplier, offering agents and operators in the UK and almost 100 other countries access to more than 27,000 properties.

FTI, Germany’s third-biggest operator, filed for insolvency on 3 June , having failed to recover from the effects of the pandemic and with cash flow issues.

Earlier this week, Youtravel stressed it was a separate entity and said: “It is important to note that currently, only the tour operator brand FTI Touristik is directly affected by this situation.”

However, it then cancelled all bookings for seven days from 4 June.

Julia Lo Bue-Said, Advantage Travel Partnership chief executive, said the consortium was “shocked” by the news, which followed the Thomas Cook collapse in 2019. It had affected members in the UK, she said.

“We know of a very small number of our members who have been impacted and we are offering our support.”

She added there would be “a knock on impact across the supply chain across Europe and beyond”.

Loveholidays, the third-biggest Atol holder, said a “small proportion” of its customers were affected. A spokesperson said: “We’re working hard to honour their bookings with alternative providers.

“We have contacted all affected customers who are in-resort or due to travel imminently to let them know about the situation. This is a fast moving situation, so we will remain in touch with affected customers as it progresses and are very sorry for the inconvenience.”

Youtravel’s trade customers can surcharge clients up to 10% if their small print highlights it, but most will be reluctant to ask customers for more cash or unable to make up the shortfall in full themselves.

Alan Bowen, legal advisor to the Association of Atol Companies, said: “It’s quite a substantial bed bank for quite a lot of agents that dynamically packaged with flights. Now they have to give a full refund or replace the accommodation and they can’t do that very easily. It has the potential to cause considerable distress for some agents.”

The fall-out from the FTI collapse will be felt heavily among hoteliers in Turkey, where the operator had a big presence. German trade media FVW quoted Hamit Kuk from Turkish travel agency association Tursab, who said:

“We have to prepare ourselves for longer-term problems, because there are liabilities to hoteliers in Antalya and the Aegean region."

Bowen added one factor in FTI’s difficulties had been limits imposed on collecting balances following the collapse of Thomas Cook. The German government was forced to refund many Cook customers when its financial protection scheme, which was limited to €110 million per operator, fell short.

Following this, Germany restricted final balance collection to four weeks before departure and is urging the European Union to adopt a similar rule. However, Bowen said: “It really is a killer of cash flow. Germany is proposing the EU adopts this, but it has unintended consequences.”

He added the UK was unlikely to introduce a similar system, but operators selling in the EU would be subject to it.

TTG has contacted Youtravel for a response.

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The way we travel now

What sorts of journeys do today’s travelers dream about? Where would they like to go? What do they hope to do when they get there? How much are they willing to spend on it all? And what should industry stakeholders do to adapt to the traveler psychology of the moment?

About the authors

To gauge what’s on the minds of current-day travelers, we surveyed more than 5,000 of them in February and March of this year. 1 Unless otherwise noted, the source for all data and projections is McKinsey State of Travel Survey, 5,061 participants, February 27 to March 11, 2024. Our universe of respondents included travelers from five major, representative source markets: China, Germany, the United Arab Emirates, the United Kingdom, and the United States. All respondents took at least one leisure trip in the past two years. We asked them more than 50 questions about their motivations, behavior, and expectations.

Results from this survey, supplemented with findings from focus groups and other additional research, suggest six vital trends that are shaping traveler sentiment now.

Travel has become a top priority, especially for younger generations

Sixty-six percent of the travelers we surveyed say they’re more interested in travel now than they were before the COVID-19 pandemic. This pattern holds across all surveyed age groups and nationalities. Respondents also indicate that they’re planning more trips in 2024 than they did in 2023.

Travel isn’t merely an interest these days. It’s become a priority—even amid uncertain economic conditions that can make budgeting a challenge. Travel continues to be one of the fastest-growing consumer spending areas, rising 6 percent over a recent 12-month period in the United States, even when adjusted for inflation. Only 15 percent of our survey respondents say they’re trying to save money by reducing the number of trips they go on. And in the February 2024 McKinsey ConsumerWise Global Sentiment Survey of more than 4,000 participants, 33 percent of consumers said they planned to splurge on travel, ranking it the third-most-popular splurge category—trailing only eating at home and eating out at restaurants. 2 Christina Adams, Kari Alldredge, Lily Highman, and Sajal Kohli, “An update on US consumer sentiment: Consumers see a brighter future ahead,” McKinsey, February 29, 2024.

Younger generations appear to propel much of the rising interest in travel (Exhibit 1). In 2023, millennials and Gen Zers took, on average, nearly five trips, versus less than four for Gen Xers and baby boomers. Millennials and Gen Zers also say they devote, on average, 29 percent of their incomes to travel, compared with 26 percent for Gen Zers and 25 percent for baby boomers.

Younger travelers are the most keen to venture abroad

Younger travelers are particularly excited about international travel. Gen Zers and millennials who responded to our survey are planning a nearly equal number of international and domestic trips in 2024, no matter their country of origin, whereas older generations are planning to take roughly twice as many domestic trips (Exhibit 2).

Younger travelers’ thirst for novelty might be motivating their urge to cross borders. Gen Zers say their number-one consideration when selecting a destination is their desire to experience someplace new. For Gen Xers, visiting a new place comes in at number eight, behind factors such as cost, ease of getting around, and quality of accommodation.

There might be a mindset shift under way, with international travel feeling more within reach for younger travelers—in terms of both cost and convenience. Younger travelers have become adept at spotting international destinations that feature more affordable prices or comparatively weak currencies. Low-cost airlines have proliferated, carrying 35 percent of the world’s booked seats over a recent 12-month period. 3 “Low-cost carriers in the aviation industry: What are they?,” OAG Aviation Worldwide, September 13, 2023. Meanwhile, translation software is lowering language barriers, mobile connectivity overseas is becoming cheaper and more hassle free, and recent visa initiatives in various regions have made passport-related obstacles easier to overcome.

It remains to be seen whether this mindset shift will endure as younger generations get older. But early evidence from millennials suggests that they’ve retained their interest in international travel even as they’ve begun to age and form families. It could be that this is a lasting attitude adjustment, influenced as much by the changing dynamics of travel as it is by youth.

Baby boomers are willing to spend if they see value

Baby boomers are selective about their travel choices and travel spending. Enjoying time with family and friends is their number-one motivation for taking a trip. Experiencing a new destination is less important to them—by as much as 15 percentage points—than to any other demographic.

Although older travelers appreciate the convenience that technology can offer, they prefer human contact in many contexts (Exhibit 3). For example, 44 percent of baby boomers—versus only 30 percent of other respondents—say they value having a travel agent book an entire travel experience for them. And only 42 percent of baby boomers have used a mobile app to book transportation, versus 71 percent of other respondents.

While this generation typically has more accumulated savings than other generations, they remain thoughtful about how they choose to spend. Their top two cited reasons for not traveling more are “travel is becoming too expensive” and “not having enough money to travel.” They make up demographic most willing to visit a destination out of season, with 62 percent saying they’re open to off-peak travel to bring costs down.

Baby boomers might be willing to spend strategically, in ways that make travel more convenient and less burdensome. For example, whereas 37 percent of Gen Zers are willing to take a cheaper flight to lower their travel costs—even if it means flying at inconvenient times or with a stopover—only 22 percent of baby boomers say they’ll do the same. But these older travelers don’t splurge indiscriminately: only 7 percent describe their attitude toward spending as “I go out all the way when I travel.” They’re much more willing to forgo experiences to save money, identifying this as the first area where they cut spending. Gen Zers, on the other hand, will cut all other expense categories before they trim experiences.

Whatever baby boomers’ stated feelings and preferences, they still account for a substantial share of travel spending. And they still spend more than younger generations—three times more per traveler than Gen Zers in 2023, for example.

The adventure starts before the trip begins

Travelers are delighting in crafting their own trips. Only 17 percent of survey respondents say they used a travel agent to book a trip in the past year. When asked why, respondents’ top-cited reason is that they want full control over their itineraries. Their second-most-cited reason? They simply enjoy the planning process. In fact, studies have shown that the anticipation of a journey can lead to higher levels of happiness than the journey itself. 4 Jeroen Nawijn et al., “Vacationers happier, but most not happier after a holiday,” Applied Research in Quality of Life , March 2010, Volume 5, Number 1.

When seeking inspiration during the planning process, respondents are most likely to turn to friends and family—either directly or on social media (Exhibit 4). Advice from other travelers is also sought after. Fewer and fewer travelers rely on travel guidebooks for inspiration.

Today’s travelers tend to view the planning process, in part, as a treasure hunt. Seventy-seven percent of respondents describe the research phase as an effort to ensure that they’re finding good deals or saving money. And all demographics describe “value for money” as the most important factor when choosing a booking channel.

Unexpected traveler archetypes are emerging

When we analyzed our survey results, we identified seven clusters of travelers who express shared attitudes and motivations toward travel. While the distribution of these archetypes varies across source markets, respondents within each archetype exhibit strong similarities:

Seven clusters of travelers express shared attitudes and motivations toward travel. Each archetype’s distribution varies across source markets, but the travelers within them exhibit strong similarities.

• Sun and beach travelers (23 percent of respondents). These vacationers travel rarely and spend frugally, preferring sun and beach destinations that are easy to get to. They like to relax and visit with family. They’re relatively more likely to place significant value on nonstop flights (72 percent, versus 54 percent overall) and are less interested in authentic and immersive experiences (only 13 percent say these are main reasons why they travel).
• Culture and authenticity seekers (18 percent). These are active and high-budget travelers who typically spend more than $150 per day on holiday, love to sightsee, are willing to spend on experiences, and don’t want to settle for typical bucket-list destinations. Only 6 percent prioritize familiarity when choosing where to go—the lowest percentage of any traveler segment. This segment is also least likely (at 17 percent) to say they would shorten a holiday to save money.
• Strategic spenders (14 percent). These travelers are open to selectively splurging on authentic, carefully curated experiences. But they keep a watchful eye on total spending. They’re willing to sacrifice some conveniences, such as nonstop flights, in the interest of cost savings.
• Trend-conscious jet-setters (14 percent). Travelers in this high-budget group (they spend more than $150 per day when traveling) turn first to friends and family (79 percent) and then to social media (62 percent) when scouting destinations. Seventy-six percent say the popularity of a destination is an important factor, compared with 63 percent overall. And 75 percent say they focus on hotel brands when selecting accommodations.
• Cost-conscious travelers (11 percent). This travel segment is made up of predominantly older travelers who travel rarely and frequently return to the same destinations and activities. They’re relatively more likely to care about the familiarity of a destination (54 percent, versus 35 percent overall) and the cost of the trip (76 percent, versus 65 percent overall).
• Premium travelers (12 percent). This segment expects high-quality trappings when they travel, and only 20 percent say that cost is an important factor. These frequent travelers are especially selective about accommodation—they, on average, are more likely than travelers overall to care about brand, prestige, exclusivity, design, decor, amenities, and sustainability. Similarly to trend-conscious jet-setters, this traveler segment is, on average, more likely than travelers overall (at 27 percent, versus 18 percent) to be swayed by celebrities and influencers when choosing travel destinations.
• Adventure seekers (8 percent). This younger segment enjoys active holidays that present opportunities to encounter like-minded travelers. Nineteen percent say they’re motivated by adventure and physical activities, and 15 percent say meeting new people is a major reason why they travel. They aren’t after large-group events; instead, they prefer small-group adventures. This segment prizes remoteness, privacy, and sustainability.

What travelers want depends on where they’re from

When asked what trips survey respondents are planning next, 69 percent of Chinese respondents say they plan to visit a famous site—a marked difference from the 20 percent of North American and European travelers who say the same. Chinese travelers are particularly motivated by sightseeing: 50 percent cite visiting attractions as their main reason for traveling, versus an average of 33 percent for those from other countries.

Emirati travelers, like their Chinese counterparts, favor iconic destinations, with 43 percent saying they plan to visit a famous site. They also have a penchant for shopping and outdoor activities. Fifty-six percent of respondents from the United Arab Emirates describe the range of available shopping options as an important factor when selecting a destination—a far higher proportion than the 35 percent of other respondents. And respondents from the United Arab Emirates report going on a greater number of active vacations (involving, for instance, hiking or biking) than any other nationality.

Travelers from Europe and North America are especially keen to escape their daily routines. Respondents from Germany (45 percent), the United States (40 percent), and the United Kingdom (38 percent) place importance on “getting away from it all.” Only 17 percent of respondents from China and the Middle East feel the same way. European travelers are particularly fond of beach getaways: respondents from the United Kingdom and Germany cite “soaking in the sun” at twice the rate of American respondents as a main reason they travel.

Travel is a collective story, with destinations as the backdrop

Younger generations are prioritizing experiences over possessions. Fifty-two percent of Gen Zers in our survey say they splurge on experiences, compared with only 29 percent of baby boomers (Exhibit 5). Gen Z travelers will try to save money on flights, local transportation, shopping, and food before they’ll look to trim their spending on experiences. Even terminology used by younger generations to describe travel is experience oriented: “Never stop exploring” is tagged to nearly 30 million posts on Instagram.

The value of experiences is often realized in the stories people tell about them. Books and films have spurred tourists to flock to specific destinations (for instance, when droves of Eat, Pray, Love: One Woman's Search for Everything across Italy, India and Indonesia [Viking Penguin, 2006] readers visited Bali). And travel has always been a word-of-mouth business, in which travelers’ stories—crafted from their experiences—can inspire other travelers to follow in their footsteps.

Social media is the latest link in this chain: a technology-driven, collective storytelling platform. Ninety-two percent of younger travelers in our survey say their last trip was motivated in some way by social media. Their major sources of social inspiration, however, aren’t necessarily influencers or celebrities (30 percent) but rather friends and family (42 percent). Consumers’ real-life social networks are filled with extremely effective microinfluencers.

Posting vacation selfies is a popular way to share the story of a journey. But a growing number of social media users are searching for ways to present their travel narratives in a more detailed and more enduring fashion, and new apps and platforms are emerging to help them do so. The microblogging app Polarsteps, which more than nine million people have downloaded, helps travelers plan, track, and then share their travels—allowing journeys to be captured in hardcover books that document routes, travel statistics, and musings.

Giving today’s travelers what they need and want

From our survey findings, important takeaways emerge that can help tourism industry players engage with today’s travelers.

Know customer segments inside and out

Serving up a one-size-fits-all experience is no longer sufficient. Using data to segment customers by behavior can help tourism players identify opportunities to tailor their approaches more narrowly.

Cutting-edge data strategies aren’t always necessary to get started. Look-alike analysis and hypothesis-driven testing can go a long way. Even without having data about a specific family’s previous travel patterns, for example, an airline might be able to hypothesize that a family of four traveling from New York to Denver on a long weekend in February is going skiing—and therefore might be interested in a discounted offer that lets them check an additional piece of luggage.

The same philosophy applies to personalization, which doesn’t necessarily need to be focused on a single individual. Merely having a clearer sense of the specific segments that a provider is targeting can help it craft a more compelling offer. Instead of simply creating an offer geared toward families, for instance, providers might build an offer tailored to families who are likely to visit in the spring and will be primarily interested in outdoor activities. And instead of relying on standard tourist activities, providers might find ways to cater to more specific traveler interests—for example, facilitating a home-cooked meal with locals instead of serving up a fine-dining experience.

Help travelers share their journeys

Today’s travelers want to share their travel stories. And friends and family back home are more likely to be influenced by these stories than by anything else they see or hear. Providers should consider ways to tap into this underexploited marketing channel.

Hotels can install a photo booth that enables guests to share pictures from their journeys. Guests can be given small souvenirs to take home to their friends and family. Hotels might also send guests photos on the anniversary of a trip to help jog happy memories and prompt a future booking.

Given the right incentives, customers can act as a distributed team of marketers. Reposting guests’ social media photos and videos, for example, or spurring engagement with contests and shareable promo codes can encourage travelers to become evangelists across an array of different channels.

Recognize younger generations’ unquenchable thirst for travel

Younger travelers’ remarkable desire for experiences isn’t always in line with their budgets—or with providers’ standard offerings. A new generation of customers is ripe to be cultivated if providers can effectively meet their needs:

• Travel companies can better match lower-budget accommodations with younger travelers’ preferences by incorporating modern design into rooms and facilities, curating on-site social events, and locating properties in trendy neighborhoods.
• More affordable alternatives to classic tourist activities (for example, outdoor fitness classes instead of spas or street food crawls instead of fine dining) can be integrated into targeted packages.
• Familiar destinations can be reinvented for younger travelers by focusing on experiences (for instance, a street art tour of Paris) instead of more traditional attractions (such as the Eiffel Tower).

Cater to older travelers by using a human touch and featuring family-oriented activities

Older generations remain a major source of travel spending. Providers can look for ways to keep these travelers coming back by meeting their unique needs:

• While older travelers are growing more comfortable with technology, they continue to favor human interaction. Stakeholders can cater to this preference by maintaining in-person visitor centers and other touchpoints that emphasize a human touch.
• Older travelers are generally fond of returning to familiar destinations. Providers can look to maximize repeat business by keeping track of guest information that aids personalization (such as favorite meals or wedding anniversary dates). Identifying historical behavior patterns (for example, parents repeatedly visiting children in the same city) can help providers make targeted offers that could maximize spending (for example, a museum subscription in that city).
• The off-seasonal travel patterns that older travelers often exhibit might open opportunities for providers to create appealing experiences scheduled for lower-occupancy periods—for example, an autumn wellness retreat at a popular summer destination.
• Older travelers’ propensity to visit family and friends opens the door to offerings that appeal to a range of generations, such as small-group trips pairing activities for grandparents and grandchildren.

Travelers are more interested in travel—and more willing to spend on it—than ever before. But the familiar, one-size-fits-all tourism offerings of the past have grown outdated. Today’s travelers want to indulge in creative experiences that are tailored to their priorities and personal narratives. The good news for providers: new technology and new approaches, coupled with tried-and-true strengths such as managerial stamina and careful attention to service, are making it easier than ever to shape personalized offerings that can satisfy a traveler’s unique needs.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Sophia Wang, Steffen Fuchs, Steffen Köpke, Steve Saxon, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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