journey other meaning

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noun as in travel from one place to another

Strongest matches

• exploration

Strong matches

• constitutional
• peregrination
• transmigration
• vagabondage

verb as in travel

• peregrinate

Weak matches

• knock about
• take a trip

Discover More

Example sentences.

If either is selected, it would not launch until 2026 at the earliest, and would take at least a few months to make the journey.

The job is a cherry on top, but the journey and the experience of being able to audition and leave your heart in the room and feel good about it, no matter what happens, that’s rare and that was amazing.

Cross-device measurement helps connect the dots of your customer’s journey and ensures you know how effective your campaigns are at driving user behavior.

You are somewhat of a new grandmother and you’ve been enjoying that journey.

Instead of having numerous articles addressing each of these particular questions, brands and publishers could consolidate this information as it is all pertinent to the same stage of the journey that the user is in.

The brokers then scout out potential “crew members” who can earn substantial discounts for working the journey.

The next day, after driving to Putney on the outskirts of London, we start the end of our journey.

The NYPD Emerald Society pipes and drums struck up a slow march and the procession began the journey to the cemetery.

We began a journey with Koenig in the first episode of Serial.

But the sunlight is threatening to fade and a three-and-a-half-hour river journey back to Kisangani looms.

With a hammer the boy knocked off some of the slats of the small box in which Squinty had made his journey.

Then summoning a smart young jemadar with whom he had talked a good deal during the journey, he asked him to read the chit.

But dismissing them from our thoughts for the time being, as we did then from our presence, let us continue our journey.

If the journey is now distasteful to her, she has but her own rashness to blame in having sought it herself.

It was past sundown when they left San Bernardino, but a full moon made the night as good as day for their journey.

Related Words

Words related to journey are not direct synonyms, but are associated with the word journey . Browse related words to learn more about word associations.

noun as in existence

• subsistence

noun as in revolution, track, boundary

• bound/bounds
• circulation
• circumference
• circumnavigation
• circumscription
• circumvolution
• perambulation

verb as in sail

• keep steady pace
• push off/push on
• wander about

noun as in sailing expedition

verb as in travel, visit

• pass through

Viewing 5 / 72 related words

On this page you'll find 148 synonyms, antonyms, and words related to journey, such as: adventure, campaign, course, crossing, drive, and expedition.

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

Related Words and Phrases

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Synonyms of journeys

• as in trips
• as in travels
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Thesaurus Definition of journeys

 (Entry 1 of 2)

Synonyms & Similar Words

• expeditions
• peregrinations
• pilgrimages
• commutations
• grand tours

Thesaurus Definition of journeys  (Entry 2 of 2)

• road - trips
• peregrinates
• knocks (about)
• perambulates

Thesaurus Entries Near journeys

Cite this entry.

“Journeys.” Merriam-Webster.com Thesaurus , Merriam-Webster, https://www.merriam-webster.com/thesaurus/journeys. Accessed 4 Jun. 2024.

More from Merriam-Webster on journeys

Nglish: Translation of journeys for Spanish Speakers

Britannica English: Translation of journeys for Arabic Speakers

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• Cambridge Dictionary +Plus

Meaning of journey in English

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journey noun [C] ( TRIP )

• She gave the children some sweets to chew on during the long car journey.
• The journey was quite quick because the road was clear .
• I expect you'd like to rest after your long journey.
• We did the journey to Wales in five hours .
• The train journey took us through a valley past rolling hills .
• break-journey
• circumnavigation

journey noun [C] ( EXPERIENCES )

• adaptive evolution
• advance the cause
• advancement
• formatively
• from A to B idiom
• punctuated equilibrium

journey noun [C] ( BOOK )

• absorptive capacity
• achievement gap
• acquisition
• know better (than someone ) idiom
• know better (than to do something ) idiom
• know something from something
• know something like the back of your hand idiom
• know your way around something idiom
• orientation
• recognition
• study holiday
• study under someone
• subspeciality
• subspecialize
• around Robin Hood's barn idiom
• communication
• super-commuting
• transoceanic
• well travelled

journey | American Dictionary

Examples of journey, collocations with journey.

These are words often used in combination with journey .

Click on a collocation to see more examples of it.

Translations of journey

Get a quick, free translation!

Word of the Day

the ability to move freely or be easily moved

Keeping up appearances (Talking about how things seem)

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[ jur -nee ]

a six-day journey across the desert.

Synonyms: tour , jaunt , excursion

a desert journey.

a week's journey.

the journey to success.

verb (used without object)

Synonyms: peregrinate , rove , roam

/ ˈdʒɜːnɪ /

• a travelling from one place to another; trip or voyage
• the distance travelled in a journey
• the time taken to make a journey
• intr to make a journey

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Derived forms.

• ˈjourneyer , noun

Other Words From

• journey·er noun
• outjourney verb (used with object) outjourneyed outjourneying

Word History and Origins

Origin of journey 1

Synonym Study

Example sentences.

If either is selected, it would not launch until 2026 at the earliest, and would take at least a few months to make the journey.

The job is a cherry on top, but the journey and the experience of being able to audition and leave your heart in the room and feel good about it, no matter what happens, that’s rare and that was amazing.

Cross-device measurement helps connect the dots of your customer’s journey and ensures you know how effective your campaigns are at driving user behavior.

You are somewhat of a new grandmother and you’ve been enjoying that journey.

Instead of having numerous articles addressing each of these particular questions, brands and publishers could consolidate this information as it is all pertinent to the same stage of the journey that the user is in.

The brokers then scout out potential “crew members” who can earn substantial discounts for working the journey.

The next day, after driving to Putney on the outskirts of London, we start the end of our journey.

The NYPD Emerald Society pipes and drums struck up a slow march and the procession began the journey to the cemetery.

We began a journey with Koenig in the first episode of Serial.

But the sunlight is threatening to fade and a three-and-a-half-hour river journey back to Kisangani looms.

With a hammer the boy knocked off some of the slats of the small box in which Squinty had made his journey.

Then summoning a smart young jemadar with whom he had talked a good deal during the journey, he asked him to read the chit.

But dismissing them from our thoughts for the time being, as we did then from our presence, let us continue our journey.

If the journey is now distasteful to her, she has but her own rashness to blame in having sought it herself.

It was past sundown when they left San Bernardino, but a full moon made the night as good as day for their journey.

Related Words

• exploration

What Is The Plural Of Journey?

Plural word for  journey.

The plural form of journey is journeys (not journies ). Words that end with a – y preceded by a vowel ( a, e, i, o, u ) are made plural by adding an -s at the end, as in chimney / chimneys and monkey / monkeys . 

This can be confusing, because the plural form of words that end with a – y and are preceded by a consonant is made by changing the ending to -ies , as in party / parties , candy / candies , and duty / duties .

More About Journey

What does  journey mean.

A journey is a trip, especially one to a faraway place that takes place over a long period of time.

The word trip can refer to any instance of traveling from one place to another, no matter how long or short it is. The word journey , though, typically implies a long trip—one that’s at least several hours, and perhaps several months or even years. It also often implies adventure—a journey might even be a quest . A journey may or may not have a planned destination other than whatever lies ahead.

The word is also commonly used in a figurative way to liken any lengthy process or progress to such a trip, as in Life is a journey, with many interesting detours. 

Journey can also be used as a verb meaning to make a long trip, as in We must journey to the land beyond the mountains.

Example: My favorite books are about people who make epic journeys around the world.

Where does  journey come from?

The first records of the word journey come from around the 1200s. It comes from the Middle English word journee , meaning “day,” ultimately from unattested Vulgar Latin diurnāta , meaning “a day’s time” or “a day’s work.” In English, the meaning of the word journey originally meant something like “a day’s travel,” but eventually came to mean “a long trip.”

A journey can last a day but the word usually refers to longer trips. The word is sometimes preceded with the mode of transportation that’s used, as in The city is reachable only by a long train journey. Discussion of journeys often involves their destination or purpose. When people say, “It’s the journey , not the destination,” they mean that the significance and value of a journey is what happens along the way, from moment to moment, as opposed to the achievement of its ultimate goal.

Did you know ... ?

What are some other forms related to journey ?

• journeyer (noun)
• outjourney (verb)

What are some synonyms for journey ?

What are some words that share a root or word element with journey ? 

What are some words that often get used in discussing journey ?

• destination

How is  journey used in real life?

Journey is very commonly used in a figurative way.

I ask you to accompany me on my journey to Chile and Peru in your prayers. — Pope Francis (@Pontifex) January 15, 2018

Life is indeed a journey. Successful is he who can navigate the ups and downs without losing his balance. Don’t dwell on your past, don’t wallow in self-pity, don’t repeat your mistakes, don’t focus on negativity, help others along the way, spread kindness wherever you go! — Mufti Menk (@muftimenk) August 17, 2020

Some people around us will not understand our journey. They don’t need to; it’s not for them — Paulo Coelho (@paulocoelho) May 4, 2019

Try using  journey !

Which of the following words is a synonym of journey ?

A. voyage B. trip C. trek D. all of the above

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Definition of journey verb from the Oxford Advanced Learner's Dictionary

• They journeyed for seven long months.
• Human beings have long desired to journey into space.
• In 1834 they journeyed south, staying in Rome and Naples.
• It's a chance to journey through one of America's last wildernesses.

Take your English to the next level

The Oxford Learner’s Thesaurus explains the difference between groups of similar words. Try it for free as part of the Oxford Advanced Learner’s Dictionary app

Nearby entries

• journalism, n. 1833–
• journalist, n. 1693–
• journalistic, adj. & n. 1829–
• journalistically, adv. 1870–
• journalizable, adj. 1858–
• journalize, v. 1766–
• journalizer, n. 1837–
• journal-letter, n. 1756–
• journally, adv. 1554–92
• journ-chopper, n. 1883–
• journey, n. ?c1225–
• journey, v. c1330–
• journey-bated, adj. 1598
• journey-book, n. 1610–
• journey cake, n. 1754–
• journeyed, adj. 1553–
• journeyer, n. 1566–
• journeying, n. c1330–
• journeyman, n. 1463–
• journey-money, n. 1883–
• journey-pride, n. 1938–

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Meaning & use

Pronunciation, compounds & derived words, entry history for journey, n..

journey, n. was first published in 1901; not yet revised.

journey, n. was last modified in December 2023.

Revision of the OED is a long-term project. Entries in oed.com which have not been revised may include:

• corrections and revisions to definitions, pronunciation, etymology, headwords, variant spellings, quotations, and dates;
• new senses, phrases, and quotations which have been added in subsequent print and online updates.

Revisions and additions of this kind were last incorporated into journey, n. in December 2023.

Earlier versions of this entry were published in:

OED First Edition (1901)

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OED Second Edition (1989)

• View journey, n. in OED Second Edition

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Citation details

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NASA's James Webb telescope finds the universe's most distant galaxy

• Light from JADES-GS-z14-0 has taken around 13.5 billion years to reach us
• READ MORE: Earth 2.0? Scientists discover a planet that could support life

NASA 's James Webb telescope has found the most distant galaxy in the universe – giving an astonishing glimpse into the distant cosmic past. 

Called JADES-GS-z14-0, the galaxy's light has taken around 13.5 billion years to reach us – so the light started its journey just 300 million years after the Big Bang .

The newly-found galaxy measures 1,600 light years across – meaning light takes 1,600 years to travel from one end of it to the other. 

Experts say JADES-GS-z14-0 is 'remarkable for how big and bright it is', with vast amounts of light being produced by its young stars. 

The $10 billion James Webb telescope – which can 'see back in time' – has also found the second-most-distant galaxy in the universe, called JADES-GS-z14-1. 

How does James Webb see back in time? 

Light needs time to travel across the vast distances of space to reach us. 

Although light moves extremely fast (about 186,000 miles per second), the vastness of the universe means light can take billions of years to get from one galaxy to another. 

When the light from a distant galaxy finally reaches James Webb telescope (which is positioned relatively near our sun), the light reveals a 'snapshot' of the galaxy as it appeared as it started its journey billions of years ago.

In effect, James Webb can see back in time - potentially looking a galaxy that no longer exists. 

Brant Robertson, astronomer at University of California, Santa Cruz and co-author of a new study , called the discovery 'completely unanticipated'. 

'It is likely to be seen as the most significant extragalactic discovery with the James Webb space telescope to date,' he said.  

'This galaxy [JADES-GS-z14-0] is truly a gem, and it points at more hidden treasures in the early universe.'

James Webb telescope – which is in space orbiting our sun – is often described as being able to 'see back in time', and although it sounds fantastical, it really is true.

Because the universe is so vast, light from one galaxy can take billions of years to reach another galaxy. 

When the light from a distant galaxy finally reaches us, the light reveals a 'snapshot' of the galaxy as it appeared as it started its journey billions of years ago. 

In this case, the light from JADES-GS-z14-0 – newly detected by the telescope – started its journey around 13.5 billion years ago, said co-author Dr Francesco D’Eugenio, astrophysicist at the University of Cambridge. 

At the time, the distance between JADES-GS-z14-0 and where our galaxy (the Milky Way) would eventually form was only 2 billion light years. 

But because the universe has since greatly expanded, the distance between JADES-GS-z14-0 and the Milky Way is now more like 34 billion years. 

'If we were able to freeze time right now and put a ruler between us and GS-z14-0, we would measure a distance of approximately 34 billion light years – that's how much space has been added,' Dr D’Eugenio told MailOnline. 

Around 13.5 billion years ago, the universe was in its infancy, according to the expert. 

'Most of ordinary matter was in the form of cold gas,' Dr D’Eugenio said.

How does James Webb know the light is 13.5 billion years old? 

Different chemical elements leave distinctive imprints on the light, at different colours.

By decomposing the light of this galaxy into its constituent colours (a spectrum), astronomers can study the imprint of chemical elements on the light from distant galaxies. 

In JADES-GS-z14-0, there is a strong signal from hydrogen, the most common element in the universe.

Dr Francesco D’Eugenio said: 'We know from laboratory experiments that this imprint must have been originally emitted in the far ultraviolet.

'Snce then, the expansion of the universe 'reddened' this colour to infrared wavelengths, where JWST can observe it.

'By comparing the observed (infrared) colour to the laboratory (ultraviolet) colour, we can infer how long ago the light was emitted. 

'Amazing quality of JWST data makes this an unambiguous result; there's no question the light is that old.'

'In some places, this gas was compressing and forming stars, i.e., the first galaxies, like JADES-GS-z14-0. 

Most of this gas was chemically very simple, being composed of only hydrogen and helium (and traces of lithium).

'These were the only three elements in the primordial universe, while every other element like carbon, oxygen, iron, etc. was made in the core of stars and later disseminated inside and around galaxies by stars dying as supernovae.'

By the time light from the most distant galaxies reaches Earth, it has been stretched by the expansion of the universe and shifted to the infrared region of the light spectrum, which Webb is equipped to detect with unprecedented clarity. 

Many of the most luminous galaxies produce the bulk of their light via gas falling into a supermassive black hole. 

But the team says the large size of JADES-GS-z14-0 means that the light must be produced by young stars.  

Astronomers first spotted JADES-GS-z14-0 in early 2023, but they needed further observations to be sure it really was a record-breaker rather than a 'confounding oddball'.

Meanwhile, the second-most-distant galaxy in the universe (JADES-GS-z14-1, at 33.6 billion light years away) is smaller in size. 

'From its colours we can also say it's really a galaxy and not an accreting supermassive black hole,' Dr D’Eugenio said. 

Over the last two years, scientists have used James Webb to explore what astronomers refer to as 'cosmic dawn' – the period in the first few hundred million years after the big bang where the first galaxies were born.

These galaxies provide vital insight into the ways in which the gas, stars, and black holes were changing when the universe was very young

Since coming online in 2022, the Webb telescope has ushered in a new era of scientific breakthroughs, peering farther than ever before into the universe's distant reaches.

It revealed its first set of images in July 2022 , including a dying star cloaked by dust and a 'cosmic dance' between a group of galaxies. 

Other  astonishing images include the 'Pillars of Creation', Neptune's rings, a 'cartwheel galaxy' and a stellar nursery known as the Tarantula Nebula. 

The state of AI in early 2024: Gen AI adoption spikes and starts to generate value

If 2023 was the year the world discovered generative AI (gen AI) , 2024 is the year organizations truly began using—and deriving business value from—this new technology. In the latest McKinsey Global Survey  on AI, 65 percent of respondents report that their organizations are regularly using gen AI, nearly double the percentage from our previous survey just ten months ago. Respondents’ expectations for gen AI’s impact remain as high as they were last year , with three-quarters predicting that gen AI will lead to significant or disruptive change in their industries in the years ahead.

About the authors

This article is a collaborative effort by Alex Singla , Alexander Sukharevsky , Lareina Yee , and Michael Chui , with Bryce Hall , representing views from QuantumBlack, AI by McKinsey, and McKinsey Digital.

Organizations are already seeing material benefits from gen AI use, reporting both cost decreases and revenue jumps in the business units deploying the technology. The survey also provides insights into the kinds of risks presented by gen AI—most notably, inaccuracy—as well as the emerging practices of top performers to mitigate those challenges and capture value.

AI adoption surges

Interest in generative AI has also brightened the spotlight on a broader set of AI capabilities. For the past six years, AI adoption by respondents’ organizations has hovered at about 50 percent. This year, the survey finds that adoption has jumped to 72 percent (Exhibit 1). And the interest is truly global in scope. Our 2023 survey found that AI adoption did not reach 66 percent in any region; however, this year more than two-thirds of respondents in nearly every region say their organizations are using AI. 1 Organizations based in Central and South America are the exception, with 58 percent of respondents working for organizations based in Central and South America reporting AI adoption. Looking by industry, the biggest increase in adoption can be found in professional services. 2 Includes respondents working for organizations focused on human resources, legal services, management consulting, market research, R&D, tax preparation, and training.

Also, responses suggest that companies are now using AI in more parts of the business. Half of respondents say their organizations have adopted AI in two or more business functions, up from less than a third of respondents in 2023 (Exhibit 2).

Gen AI adoption is most common in the functions where it can create the most value

Most respondents now report that their organizations—and they as individuals—are using gen AI. Sixty-five percent of respondents say their organizations are regularly using gen AI in at least one business function, up from one-third last year. The average organization using gen AI is doing so in two functions, most often in marketing and sales and in product and service development—two functions in which previous research  determined that gen AI adoption could generate the most value 3 “ The economic potential of generative AI: The next productivity frontier ,” McKinsey, June 14, 2023. —as well as in IT (Exhibit 3). The biggest increase from 2023 is found in marketing and sales, where reported adoption has more than doubled. Yet across functions, only two use cases, both within marketing and sales, are reported by 15 percent or more of respondents.

Gen AI also is weaving its way into respondents’ personal lives. Compared with 2023, respondents are much more likely to be using gen AI at work and even more likely to be using gen AI both at work and in their personal lives (Exhibit 4). The survey finds upticks in gen AI use across all regions, with the largest increases in Asia–Pacific and Greater China. Respondents at the highest seniority levels, meanwhile, show larger jumps in the use of gen Al tools for work and outside of work compared with their midlevel-management peers. Looking at specific industries, respondents working in energy and materials and in professional services report the largest increase in gen AI use.

Investments in gen AI and analytical AI are beginning to create value

The latest survey also shows how different industries are budgeting for gen AI. Responses suggest that, in many industries, organizations are about equally as likely to be investing more than 5 percent of their digital budgets in gen AI as they are in nongenerative, analytical-AI solutions (Exhibit 5). Yet in most industries, larger shares of respondents report that their organizations spend more than 20 percent on analytical AI than on gen AI. Looking ahead, most respondents—67 percent—expect their organizations to invest more in AI over the next three years.

Where are those investments paying off? For the first time, our latest survey explored the value created by gen AI use by business function. The function in which the largest share of respondents report seeing cost decreases is human resources. Respondents most commonly report meaningful revenue increases (of more than 5 percent) in supply chain and inventory management (Exhibit 6). For analytical AI, respondents most often report seeing cost benefits in service operations—in line with what we found last year —as well as meaningful revenue increases from AI use in marketing and sales.

Inaccuracy: The most recognized and experienced risk of gen AI use

As businesses begin to see the benefits of gen AI, they’re also recognizing the diverse risks associated with the technology. These can range from data management risks such as data privacy, bias, or intellectual property (IP) infringement to model management risks, which tend to focus on inaccurate output or lack of explainability. A third big risk category is security and incorrect use.

Respondents to the latest survey are more likely than they were last year to say their organizations consider inaccuracy and IP infringement to be relevant to their use of gen AI, and about half continue to view cybersecurity as a risk (Exhibit 7).

Conversely, respondents are less likely than they were last year to say their organizations consider workforce and labor displacement to be relevant risks and are not increasing efforts to mitigate them.

In fact, inaccuracy— which can affect use cases across the gen AI value chain , ranging from customer journeys and summarization to coding and creative content—is the only risk that respondents are significantly more likely than last year to say their organizations are actively working to mitigate.

Some organizations have already experienced negative consequences from the use of gen AI, with 44 percent of respondents saying their organizations have experienced at least one consequence (Exhibit 8). Respondents most often report inaccuracy as a risk that has affected their organizations, followed by cybersecurity and explainability.

Our previous research has found that there are several elements of governance that can help in scaling gen AI use responsibly, yet few respondents report having these risk-related practices in place. 4 “ Implementing generative AI with speed and safety ,” McKinsey Quarterly , March 13, 2024. For example, just 18 percent say their organizations have an enterprise-wide council or board with the authority to make decisions involving responsible AI governance, and only one-third say gen AI risk awareness and risk mitigation controls are required skill sets for technical talent.

Bringing gen AI capabilities to bear

The latest survey also sought to understand how, and how quickly, organizations are deploying these new gen AI tools. We have found three archetypes for implementing gen AI solutions : takers use off-the-shelf, publicly available solutions; shapers customize those tools with proprietary data and systems; and makers develop their own foundation models from scratch. 5 “ Technology’s generational moment with generative AI: A CIO and CTO guide ,” McKinsey, July 11, 2023. Across most industries, the survey results suggest that organizations are finding off-the-shelf offerings applicable to their business needs—though many are pursuing opportunities to customize models or even develop their own (Exhibit 9). About half of reported gen AI uses within respondents’ business functions are utilizing off-the-shelf, publicly available models or tools, with little or no customization. Respondents in energy and materials, technology, and media and telecommunications are more likely to report significant customization or tuning of publicly available models or developing their own proprietary models to address specific business needs.

Respondents most often report that their organizations required one to four months from the start of a project to put gen AI into production, though the time it takes varies by business function (Exhibit 10). It also depends upon the approach for acquiring those capabilities. Not surprisingly, reported uses of highly customized or proprietary models are 1.5 times more likely than off-the-shelf, publicly available models to take five months or more to implement.

Gen AI high performers are excelling despite facing challenges

Gen AI is a new technology, and organizations are still early in the journey of pursuing its opportunities and scaling it across functions. So it’s little surprise that only a small subset of respondents (46 out of 876) report that a meaningful share of their organizations’ EBIT can be attributed to their deployment of gen AI. Still, these gen AI leaders are worth examining closely. These, after all, are the early movers, who already attribute more than 10 percent of their organizations’ EBIT to their use of gen AI. Forty-two percent of these high performers say more than 20 percent of their EBIT is attributable to their use of nongenerative, analytical AI, and they span industries and regions—though most are at organizations with less than $1 billion in annual revenue. The AI-related practices at these organizations can offer guidance to those looking to create value from gen AI adoption at their own organizations.

To start, gen AI high performers are using gen AI in more business functions—an average of three functions, while others average two. They, like other organizations, are most likely to use gen AI in marketing and sales and product or service development, but they’re much more likely than others to use gen AI solutions in risk, legal, and compliance; in strategy and corporate finance; and in supply chain and inventory management. They’re more than three times as likely as others to be using gen AI in activities ranging from processing of accounting documents and risk assessment to R&D testing and pricing and promotions. While, overall, about half of reported gen AI applications within business functions are utilizing publicly available models or tools, gen AI high performers are less likely to use those off-the-shelf options than to either implement significantly customized versions of those tools or to develop their own proprietary foundation models.

What else are these high performers doing differently? For one thing, they are paying more attention to gen-AI-related risks. Perhaps because they are further along on their journeys, they are more likely than others to say their organizations have experienced every negative consequence from gen AI we asked about, from cybersecurity and personal privacy to explainability and IP infringement. Given that, they are more likely than others to report that their organizations consider those risks, as well as regulatory compliance, environmental impacts, and political stability, to be relevant to their gen AI use, and they say they take steps to mitigate more risks than others do.

Gen AI high performers are also much more likely to say their organizations follow a set of risk-related best practices (Exhibit 11). For example, they are nearly twice as likely as others to involve the legal function and embed risk reviews early on in the development of gen AI solutions—that is, to “ shift left .” They’re also much more likely than others to employ a wide range of other best practices, from strategy-related practices to those related to scaling.

In addition to experiencing the risks of gen AI adoption, high performers have encountered other challenges that can serve as warnings to others (Exhibit 12). Seventy percent say they have experienced difficulties with data, including defining processes for data governance, developing the ability to quickly integrate data into AI models, and an insufficient amount of training data, highlighting the essential role that data play in capturing value. High performers are also more likely than others to report experiencing challenges with their operating models, such as implementing agile ways of working and effective sprint performance management.

About the research

The online survey was in the field from February 22 to March 5, 2024, and garnered responses from 1,363 participants representing the full range of regions, industries, company sizes, functional specialties, and tenures. Of those respondents, 981 said their organizations had adopted AI in at least one business function, and 878 said their organizations were regularly using gen AI in at least one function. To adjust for differences in response rates, the data are weighted by the contribution of each respondent’s nation to global GDP.

Alex Singla and Alexander Sukharevsky  are global coleaders of QuantumBlack, AI by McKinsey, and senior partners in McKinsey’s Chicago and London offices, respectively; Lareina Yee  is a senior partner in the Bay Area office, where Michael Chui , a McKinsey Global Institute partner, is a partner; and Bryce Hall  is an associate partner in the Washington, DC, office.

They wish to thank Kaitlin Noe, Larry Kanter, Mallika Jhamb, and Shinjini Srivastava for their contributions to this work.

This article was edited by Heather Hanselman, a senior editor in McKinsey’s Atlanta office.

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