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New York City Travel Guide

Meena Thiruvengadam is a lifelong traveler and veteran journalist who has visited more than 50 countries across six continents. Her writing has appeared in The Wall Street Journal , Departures , TripSavvy , and other publications.

Whatever it is you're into, you'll find there's more to do in New York than you'll have time.

Check out the views from the top of the Empire State Building, Rockefeller Center, or One World Observatory. Take yourself on a museum crawl, starting at The Metropolitan Museum of Art on the northeastern edge of Central Park. Then, make your way north several blocks to the Guggenheim Museum and eventually to the Museum of the City of New York, one of the best places to learn about the Big Apple's history.

Go to Chinatown for dim sum and to Little Italy for cannoli. Head to a jazz club in Harlem, check out the independent artist galleries that dot Chelsea, shop along Fifth Avenue, and pay a visit to the Statue of Liberty.

You could spend an entire day in Central Park alone, checking out its zoo, carousel, lakes, and ice rink. A number of gardens and meadows make for excellent people-watching and host impromptu musical performances on nice days. Traveling in the summer? Make sure to check the schedule for Shakespeare in the Park.

Prefer sports, movies, and live music? See the New York Yankees at Yankee Stadium, the New York Mets at Citi Field, or the New York Knicks at Madison Square Garden. Track down sites from your favorite movies and TV shows. Seinfeld , Sex and the City , "When Harry Met Sally," "Sleepless in Seattle," "Serendipity," and "Home Alone 2" are just a small fraction of what's been filmed here.

New York is a city filled with attractions, but some of its most interesting experiences are sure to be the ones you accidentally stumble upon on the way to somewhere else. Whatever it is you're looking for, you can find it in New York. Check off your packing list , and remember: Just don't try to do everything in one trip.

Eastern Standard Time

Best Time to Go

New York is a city that's always celebrating something, and summer is one of the best times to visit. Outdoor concert season is in full swing. Free movies and theatrical performances fill the city's parks, street vendors are everywhere, and street fairs abound. But subway platforms can get steamy, lines can get long, and temperatures can soar among the city's high-rises. If this sounds like misery, visit between Thanksgiving and the New Year, when temperatures are cooler and department store windows are decked out for the holidays. During this time, Manhattan's three major outdoor ice rinks are open, a giant Christmas tree marks Rockefeller Center, and holiday light shows are more elaborate than anything you could ever imagine.

Things to Know

New York is a city made up of five boroughs: Manhattan, Brooklyn, Queens, the Bronx, and Staten Island. Most tourist attractions are in Manhattan, with a few scattered across Brooklyn, Queens, and the Bronx.

Driving in Manhattan is unnecessary. The city has an extensive public transit system, making it easy to get just about anywhere by subway, bus, cab, and foot. Uber and Lyft are plentiful, while parking can be both a miserable and expensive experience. Meanwhile, the subway is open 24/7.

New York is a city that moves fast. Step aside to look at your phone, and remember to stand on the right side of the escalator so hurried commuters can walk on the left.

Times Square characters can be pushy. Tipping is at your discretion.

How to Get Around

Trains: The New York City subway is one of the most extensive public transit systems in the world. It connects Manhattan, Brooklyn, Queens, and the Bronx, and runs on Staten Island. Each ride costs $2.75. A seven-day pass is available for $33 and covers both trains and buses.

Buses: A network of buses offers easy access to the rare spots not served by nearby train stations and to New York's LaGuardia Airport. Individual bus rides cost $2.75. Seven-day transit passes cost $33 and cover trains and buses. While buses can be convenient, traffic can sometimes make them easy to outwalk.

Ferries: One of the best ways to hop among New York's boroughs in good weather is a ferry. Ferries connect Queens, the western coast of Brooklyn, the eastern side of Manhattan, and Staten Island. Rides are $2.75 each. Subway and bus passes aren't accepted on New York ferries. The Staten Island Ferry is free.

Taxis: Cabs are all over Manhattan, but a little harder to find in parts of Brooklyn, Queens, and the Bronx. Green cabs offer service in northern Manhattan and the outer boroughs. To hail a cab, look for one that has its light on and raise your arm. All New York cabs are metered and required to accept credit cards.

Rideshare: Uber and Lyft are all over New York and offer similar pricing. Rideshare can be the best way to travel in parts of Brooklyn and Queens.

Best Hotels

Address: 768 5th Ave., New York, NY 10019

Phone: (212) 759-3000

If money is no object and you can afford to check into the best New York City hotels — or always dreamt of sleeping in a castle — this is the property for you. It was built to resemble a French château and sits across the street from the southern edge of Central Park. A favorite of filmmakers, The Plaza is where Robert Redford and Barbra Streisand filmed "The Way We Were" and where Macaulay Culkin spent Christmas in "Home Alone 2." The Plaza underwent a $450 million restoration in 2008 and is known for its afternoon tea service.

The Ritz-Carlton New York, Central Park

Address: 50 Central Park South, New York, NY 10019

Phone: (212) 308-9100

The Ritz-Carlton is one of Central Park's most luxurious hotels. The high-end property is located steps from some of the best shopping in the world and the southern edge of Central Park. Rooms are plush and personal touches abound. This is a place to be pampered. Come for a spa day, stay for afternoon tea, and while away the hours in between at Bergdorf Goodman a few blocks away.

The Peninsula New York

Address: 700 5th Ave., New York, NY, 10019

Phone: (212) 956-2888

After being closed for 14 months during the COVID-19 pandemic, The Peninsula New York reopened in summer 2021 and welcomed guests back to this iconic address on Fifth Avenue, near high-end stores and popular attractions such as Rockefeller Center and Radio City Music Hall. The hotel's spa is one of the largest in the city, spanning three floors, and the top-floor indoor pool offers sweeping views of the skyline.

CitizenM New York Times Square Hotel

Address: 218 W. 50th St., New York, NY 10019

Phone: (212) 461-3638

Located on the northern edge of Times Square in the heart of the Theater District, this hotel feels like an urban art gallery. Rooms are compact yet modern, functional, and clean. Plus, the hotel bar is as affordable as they come in NYC, and there's a rooftop that's perfect for sipping cocktails.

Pendry Manhattan West

Address: 438 W. 33rd St., New York, NY, 10001

Phone: (212) 933-7000

Located in one of the city's newest developments, Pendry Manhattan West brings a sense of modern California luxury to Hudson Yards. Pendry's first hotel in New York City, Manhattan West opened in September 2021 and sits among some of the area's premium dining and shopping options. The hotel decor has a refined 1960s retro inspiration, merging the brand's serene West Coast style with the energy of New York City's west side. Take a stroll outside on the nearby High Line, or simply head to the hotel's Peloton-outfitted fitness center.

Soho Grand Hotel

Address: 310 W. Broadway, New York, NY, 10013

Phone: (212) 965-3000

The luxury Soho Grand Hotel takes the guest experience to another level. It has rooms that are small yet luxurious and functional, even for business travelers. Common areas are nothing short of opulent. This is a perfect home base for exploring Lower Manhattan and escaping the hustle and bustle of the city overnight.

The Empire Hotel

Address: 44 W. 63rd St., New York, NY 10023

Phone: (212) 265-7400

This trendy boutique hotel is known for its rooftop bar whose red neon sign looms large over the Upper West Side. Rooms are small yet functional, comfortable, and well-equipped for business travelers. Besides, the rooftop is where you'll want to spend all of your free time.

Address: Multiple Locations

This trendy hotel has outposts in SoHo, NoMad, and Midtown. The Hudson Street location is perfect for travelers looking for a party in the Meatpacking District, while the NoMad spot offers excellent proximity to shopping and rooftop bars, including the hotel's own. The Arlo NoMad rooftop is a great place to gawk at the Empire State Building, cocktail in hand.

Grayson Hotel

30 W. 39th St., New York, NY 10018

Phone: (212) 229-4729

The Grayson Hotel combines luxurious style with industrial-chic design and stunning skyline views for an authentic Manhattan experience. Minutes from Bryant Park, Herald Square, and a short walk to the Times Square theater district, its convenient midtown location is a plus. Enjoy wine and tapas at Bar Harta or mezcal at Cima, set above the city on the 28th floor.

The James New York NoMad

22 E. 29th Street, New York, NY 10016

Phone: (212) 532-4100

Book Now Stay at this stylish Beaux Arts boutique hotel for a welcome refuge from the bustle of the city or take inspiration from its modern, upbeat atmosphere. The James Club lobby features a nightly happy hour with live music and morning coffee to start your day. Don’t miss the Seville, its speakeasy-style cocktail lounge or Scarpetta for gourmet Italian cuisine.

Smyth Tribeca

Address: 85 W. Broadway, New York, NY 10007

Phone: (917) 997-2700

Set downtown in Tribeca, the Smyth offers 100 spacious, stylishly furnished guest rooms and suites. The Smyth is conveniently located near the Chambers Street metro station, and it's just a short walk to the 9/11 Memorial & Museum, shopping at the Oculus and Brookfield Place, and a variety of bars and restaurants. This moderately priced hotel features soundproof floor-to-ceiling windows, continental breakfast, and thoughtful details that make it a comfortable home away from home.

Address: John F. Kennedy International Airport, JFK Access Road, One Idlewild Dr., 11430

Phone: (212) 806-9000

Designed by the architect behind St. Louis' Gateway Arch and completed in 1962, TWA Hotel is a vintage aviation geek's dream come true. Formerly an airline terminal, it has since been converted into a 512-room hotel. It's also a convenient choice if you're working a New York stop into a long layover. The hotel offers four- to six-hour bookings, as well as overnight stays, and the rooftop infinity pool is the perfect place to watch planes take off.

Sofitel New York

Address: 45 W. 44th St., New York, NY, 10036

Phone: (212) 354-8844

The Sofitel New York brings a bit of French Art Deco elegance to New York City, with interior decor inspiration that will transport you back to 1930s Paris. But head to one of the top-floor suites and you'll instantly know which city you're in, as all four Terrace Suites offer up-close views of either the Chrysler or Empire State buildings from private outdoor terraces. Whether entertaining a crowd or celebrating an intimate occasion, the Sofitel offers a fashionable escape from the hustle and bustle of nearby Grand Central Station.

Park Lane Hotel New York

Address: 36 Central Park South, New York, NY, 10019

Phone: (212) 371-4000

Recently renovated Park Lane Hotel has spun up a welcoming atmosphere with artful touches steps from Central Park. Whimsical murals from New York City-based artists decorate guests rooms and public space in the hotel — which is also pet-friendly, near every city dog's dream spot for a long walk. Make sure to head upstairs to Darling, Central Park South's only rooftop lounge, where guests can take in the sprawling views of the park and skyline from the 47th floor.

The Langham, New York, Fifth Avenue

Address: 400 5th Ave., New York, NY 10018

Phone: (212) 695-4005

With the Theater District just a 12-minute walk, Bryant Park six minutes away, and the Empire State Building around the corner, you can't ask for a better-located hotel in New York City. But this luxurious five-star spot is hard to leave, thanks to its Michelin-starred restaurant Ai Fiori, well-appointed suites (some with full kitchens), spacious gym and spa, and fabulous 60-story views of Manhattan.

Kimpton Hotel Eventi

851 Avenue of the Americas, New York, NY 10001

Phone: (212) 564-4567

Friendly, casual, and comfortable, Eventi’s warm atmosphere is evident in its living room–style lobby and adjacent coffee bar, cocktail lounge, and restaurant. Set in the Chelsea neighborhood steps from Penn Station, Madison Square Garden, and the Empire State Building, the hotel offers magnificent city views along with its convenient location.

Best Restaurants

Katz's delicatessen.

Address: 205 E. Houston St., New York, NY 10002

Phone: (212) 254-2246

Founded in 1888, this kosher-style deli sits underneath an iconic old-school sign. The casual, bustling space is known for its pastrami on rye — considered to be one of the city's best — as well as for its corned beef. It's likely to look familiar — Katz's was the backdrop for Meg Ryan's fake orgasm scene in "When Harry Met Sally."

Eleven Madison Park

Address: 11 Madison Ave, New York, NY 10010

Phone: (212) 889-0905

Regularly on lists of the world's top fine-dining establishments, Eleven Madison Park is best known for its multi-course tasting menu. The Michelin three-starred restaurant also serves up beautiful views, given its location overlooking Madison Square Park.

Address: 138 Lafayette St., New York, NY, 10013

Phone: (212) 271-4252

Le Coucou was the first U.S. establishment for head chef Daniel Rose, who hails from two successful restaurants in France. Reopened in November 2021 after more than a year closed, the Michelin-starred French restaurant still offers an a la carte menu, as well as a new four-course tasting menu priced at $185 per person. While jackets are not required, the dress code is still listed as "elegant."

Keens Steakhouse

Address: 72 W. 36th St., New York, NY 10018

Phone: (212) 947-3636

Keens is the rare restaurant that has survived more than a century in the Herald Square section of Midtown Manhattan. It opened in 1885 and was a favorite among stage actors in the early days. Now, it's a carnivore's paradise known around the world for its whiskey and gigantic mutton chop. The restaurant previously allowed patrons to store their clay pipes, allowing it to build a collection from legends such as Babe Ruth, Theodore Roosevelt, J.P. Morgan, and Albert Einstein.

Gage & Tollner

Address: 372 Fulton St., Brooklyn, NY, 11201

Phone: (347) 689-3677

Originally open for 125 years from 1879 to 2004, Gage & Tollner reopened in April 2021 as a modern oyster and chop house. Now, once again, the cornerstone of Downtown Brooklyn's restaurant scene, Gage & Tollner gives plenty of nods to its history, through both the food and largely Gilded Age-inspired design . Looking to stray from the classic '40s martini-and-steak vibes? There's a tiki bar called Sunken Harbour Club upstairs.

Joe's Shanghai

Address: 46 Bowery, New York, NY 10013

Phone: (212) 233-8888

The original Joe's Shanghai opened in Flushing, Queens, paving the way for future locations in Chinatown and Midtown Manhattan. The restaurant is known for its authentic Shanghainese food, specifically its pork and crab xiao long bao. This variety of Chinese steamed bun is cooked with soup inside the dumpling, creating a simple culinary experience like none other.

Totto Ramen

Ramen is everywhere these days and Totto Ramen doles out some of the best in New York City. Its restaurants are small, lines can be long, and reservations aren't an option. But don't worry — this ramen is worth the wait. Totto is known for using a rich, chicken-based broth instead of a more traditional pork-based version, and for serving up some of the best noodles in Manhattan. There are now three Totto Ramen locations in Midtown Manhattan. The 52nd Street location is the original.

Address: 240 Central Park S., New York, NY 10019

Phone: (212) 582-5100

Marea is one of the city's top seafood restaurants. This high-end spot at the edge of Central Park has earned two Michelin stars and the 2010 James Beard Award for best new restaurant. Chef Michael White gets his inspiration from coastal Italy — don't miss the branzino, Adriatic seafood soup, or the stuffed calamari. Can't decide? Opt for a multi-course prix-fixe menu or a chef's tasting menu.

Address: 385 9th Ave., New York, NY, 10001

Phone: (212) 219-6559

The newest restaurant from famed New York City restaurateur Danny Meyer, Ci Siamo, which translates to "here we are" or "we've finally arrived," brings a bit of Italian flair to Hudson Yards on the west side. With plush leather and velvet seating, plus subtle midcentury modern decor touches, the interior of the restaurant is meant to evoke the comfortable feeling of dining in someone's home. Chef Hillary Sterling even has a custom-built grill to accommodate various temperatures at once, as she cooks up selections like wood-fired whole trout.

H&H Bagels

You can't visit New York without eating an iconic NYC bagel. But why not eat that bagel where Seinfeld 's Kramer used to work? H&H was once the largest bagel maker in New York and one of the largest bagel manufacturers in the world, making an estimated 80,000 rounds per day. Nowadays, its two locations feed New Yorkers on the Upper East and Upper West Sides of Manhattan.

Bonnie's

Address: 398 Manhattan Ave., Brooklyn, NY, 11211

Phone: (914) 875-3709

Named after chef Calvin Eng's mom, Bonnie's, in Brooklyn, is self-described as Cantonese American cuisine, with a varied menu that includes nods to some of Eng's favorite food memories, including glazed pork served on a sesame milk bun, mimicking a high-end McRib sandwich. The popular Williamsburg restaurant is closed on Mondays and offers reservations from Tuesday to Sunday, though they leave a few tables and seats at the bar open for walk-ins.

Dominique Ansel

Address: 189 Spring St., New York, NY 10012

Phone: (212) 219-2773

This Soho bakery is perhaps best known for creating the cronut, a magical blend of croissant and donut in new flavors revealed each month. But Dominique Ansel offers so much more. Among the treats not to miss: torched-to-order frozen s'mores with a vanilla ice cream center covered in chocolate wafer crisps and honey marshmallows.

Dowling's

Address: 35 E. 76th St., New York, NY, 10021

Phone: (212) 744-1600

This new, fine art-covered restaurant located within The Carlyle, A Rosewood Hotel is under the guidance of executive chef Sylvain Delpique — previously of 21 Club — with a menu nearly as timeless as New York itself. The throwback favorites, including wedge salad, shrimp cocktail, and steak, are sure to be crowd favorites, though there are distinctly modern sections of the menu, too. Jackets are recommended for dinner service, though if you prefer to dine sans sport coat, Dowling's does an impressive lunch service complete with mini-martinis .

Address: 70 Pine St., New York, NY, 10005

Phone: (212) 339-3963

Perched atop the 63rd floor of a landmark Art Deco tower, SAGA offers a modern European tasting menu from acclaimed duo James Kent and Jeff Katz, known for building their careers at top New York City institutions like Eleven Madison Park and Del Posto. At this modern fine-dining spot, reservations are hard to grab; lucky diners who do snag one will need to prepay the full nonrefundable menu price of $245 each, with a minimum reservation for two.

Serendipity III

Address: 225 E 60th St., New York, NY 10022

Phone: (212) 838-3531

This is a place guaranteed to satisfy your sweet tooth. The legendary sweet shop and general store opened in 1954 and has since become a go-to for celebrities like Marilyn Monroe, Andy Warhol, Grace Kelly, Cary Grant, Cher, and Beyonce. It's known for its Frozen Hot Chocolate, creative savory dishes such as shrimp-stuffed avocado, and for creating both the world's most expensive dessert and most expensive burger. The restaurant has made appearances in the movies "Serendipity," "One Fine Day," and "Trust the Man."

Xi'an Famous Foods

With several locations across New York, this chain of family-run restaurants specializes in authentic western Chinese food. The company's CEO was born in Xi'an, one of China's oldest cities. Fun fact: Its dishes were a favorite of Anthony Bourdain's.

Tanner Smith's

Address: 204 W. 55th St., New York, NY 10019

Phone: (646) 590-2034

Located just south of Central Park, Tanner Smith's is the perfect place to go for a classy tea that doubles as a tipsy brunch. It's part speakeasy, part cocktail bar, part restaurant, and 100% authentic New York. This is a place whose roots stretch back to the 1800s and whose Tipsy Tea Brunch will make you feel as if you've stepped back in time.

Laser Wolf Brooklyn

Address: 97 Wythe Ave., Brooklyn, NY 11249

Phone: (718) 215-7150

Located on the roof of The Hoxton, Williamsburg , Laser Wolf Brooklyn offers Manhattan skyline views almost as delightful as its Israeli cuisine. Cooked over live coals, the food at this "shipudiya" (or skewer house) from legendary chef Michael Solomonov offers the luxury of simplicity: simply choose from three main dish categories (meat, fish, or veggies) and then prepare to be whisked away on a culinary journey. The wide selection of salatim (Israeli side dishes) and the brown-sugar soft serve for dessert are included in the price.

Things to Do

Times square.

Times Square is the pulsing heart of the city that never sleeps, but it isn't actually a square. In fact, it looks more like a bow tie and covers an area from West 42nd to West 47th Streets along Broadway and Seventh Avenues. This commercial intersection is where the city's world-famous New Year's Eve celebration is held. Hundreds of thousands of people pass through it even on a slow day, and visitors should not be surprised to catch impromptu concerts, yoga classes, and street performances here.

Theater District

New York's Theater District is home to Broadway, the collection of Midtown Manhattan theaters that comprise one of the world's top live performance hubs. This area between West 40th and West 54th Streets, and between Sixth and Eighth Avenues, is where most of the city's Broadway theaters are located. Some offer discount tickets through lotteries, and even walking through the area provides ample opportunity to spot celebrities. Performers often take the time to sign autographs and snap photos with audiences outside of stage doors after shows. For discounted same- and next-day tickets, check out the TKTS booth in Times Square.

Central Park

Central Park is an 840-acre urban oasis separating the Upper East and Upper West Sides of Manhattan. The park draws more than 35 million visitors a year and is one of the most filmed locations in the world. It is home to the Central Park Zoo, the expansive Jacqueline Kennedy Onassis Reservoir, the John Lenon tribute Strawberry Fields, and Delacorte Theater, home of Shakespeare in the Park. Spend some time soaking in the sun at Sheep Meadow and wandering through the Conservatory Garden, and be sure to check the schedule for special events.

Empire State Building

Address: 20 W, 34th St., New York, NY 10001

Phone: (212) 736-3100

This 102-story Art Deco skyscraper is a cultural icon in Midtown Manhattan that's appeared in more than 250 movies and TV shows. The Empire State Building is the second-tallest building in New York City and the 45th tallest building in the world. It's an office building with public observation decks offering some of the best views in Manhattan. Tip: Splurge for the skip-the-line tickets, especially during the spring and summer.

Top of the Rock

Address: 30 Rockefeller Plaza, New York, NY 10112

Phone: (212) 698-2000

Sitting at the top of Rockefeller Center, Top of the Rock is home to three of the best observation decks in the city, which offer unobstructed views of Central Park and the towering skyscrapers of Midtown Manhattan. Observation decks are located on the 67th, 69th, and 70th floors of the building, which also happens to be the iconic 30 Rock.

One World Observatory

Address: One World Trade Center, 117 West St., New York, NY 10006

Phone: (844) 696-1776

One World Trade Center's elevators whisk visitors up 102 stories in just 47 seconds, delivering them to an expansive observation deck that offers a bird's-eye view of Lower Manhattan, the Brooklyn Bridge, and the Statue of Liberty. This observatory is located farther south than the Empire State Building and Top of the Rock, making for a completely different way of experiencing New York City from above.

The Metropolitan Museum of Art

Address: 1000 5th Ave., New York, NY 10028

Phone: (212) 535-7710

Valerie de Leon/Travel + Leisure

The Met, as it's known to most, is the largest art museum in the U.S. and was the third most-visited art museum in the world in 2018. The Met's collection includes more than two million pieces spread across three Manhattan venues, the largest of which sits on Fifth Avenue and overlooks Central Park. Don't miss the Temple of Dendur, an ancient Egyptian temple that dates back to the first century B.C. or the rooftop.

American Museum of Natural History

Address: 200 Central Park West, New York, NY 10024

Phone: (212) 769-5100

The American Museum of Natural History is the largest natural history museum in the world. The Upper West Side space has 28 interconnected buildings and 45 permanent exhibition halls, as well as a planetarium, library, and the largest collection of dinosaur fossils in the world. If dinosaurs are your thing, plan to spend most of your time in Dinosaur Hall, home to a massive T-Rex made almost entirely of real fossil bones from the museum's collection.

Yankee Stadium

Address: 1 E 161 St., Bronx, NY 10451

Phone: 646-977-8400

Yankee Stadium is the home to the world-famous New York Yankees. The stadium is located in the Bronx and easily accessible by the New York subway. This is an iconic place to catch a baseball game while on vacation. Not traveling in season? Try a tour. Yankee Stadium tours include stops at the on-site New York Yankees Museum and in the 27-time World Series champions' locker room. Some pregame tours during baseball season include opportunities to sit in on batting practice.

Brooklyn Bridge

This iconic neo-Gothic bridge connects Manhattan to Brooklyn and offers visitors the chance to walk between boroughs on a piece of literal history. The Brooklyn Bridge was the world's first-ever steel-wire suspension bridge. It once carried horse-drawn carriages, but now serves as a way for cars, pedestrians, and bikes to cross the East River between Manhattan and Brooklyn. The bridge is also known for its pointed arches and stone towers, and offers excellent views of the Financial District skyline and Brooklyn.

Washington Square Park

Address: Washington Square

This nearly 10-acre park in Greenwich Village is a hotbed of cultural activity. The park has a gateway reminiscent of the Arc de Triomphe in Paris and has long served as a place to celebrate nonconformity. Expect to find artists, musicians, and other types of performers here every day, and spend some time people-watching around the park's iconic fountain.

Statue of Liberty

Phone: (212) 363-3200

Lady Liberty is an icon of freedom that sits in the harbor just off the coast of Manhattan. Visitors can either schedule a visit to the statue and Ellis Island from Battery Park City in Manhattan, or hop on the free Staten Island Ferry to see the Statue of Liberty from the water. Visits to the Statue of Liberty's pedestal and the top of her crown require visitors to pass through airport-like security. Tickets to the crown should be booked months in advance.

9/11 Memorial and Museum

Address: 180 Greenwich St., New York, NY 10007

Phone: (212) 312-8800

The World Trade Center museum and memorial site honor the victims of the September 11, 2001, attack on New York City. Two memorial pools stand where the World Trade Center's iconic towers once did, inscribed with the names of those killed. Museum tickets can be purchased up to six months in advance.

Best Shopping

Saks fifth avenue.

Address: 611 Fifth Ave., New York, NY, 10022

Phone: (212) 753-4000

Saks Fifth Avenue is a luxury department store that anchors New York's Fifth Avenue shopping strip, an area known for its designer names and sky high prices. The shopping experience at Saks is like none other, especially during the holidays, when the building's facade becomes part of one of the best holiday light shows in the world.

Macy's Herald Square

Address: 151 W 34th St., New York, NY 10001

Phone: (212) 695-4400

Anchoring the Herald Square section of Manhattan, this flagship Macy's store is among the largest in the world. It covers nine levels and has been in operation since 1902. It's also known for its animated holiday window displays and for hosting the annual Macy's Thanksgiving Day Parade. But tucked into its sixth floor is Stella, a peaceful oasis of Italian food in a neighborhood where quiet restaurants are few and far between.

Bergdorf Goodman

Address: 754 5th Ave., New York, NY 10019

Phone: (212) 753-7300

This is the kind of New York department store high-dollar dreams are made of. Bergdorf isn't just a place to shop for designer bags, clothes, and beauty products — it's also a great place for tea. Make time for tea at Bergdorf Goodman's BG restaurant on the top floor, and watch the movie "Scatter My Ashes at Bergdorf's" before you go. It'll give you an idea of how this department store became the retail icon it is today.

Sabyasachi New York

Address: 160 Christopher St., New York, NY 10014

Phone: (646) 799-9400

Kolkata-based couturier Shabyasachi Mukherjee's first U.S. store in the West Village is arguably one of the shopping wonders of the world. This 5,800-square-foot ode to maximalism is decked out in priceless kilims, art, and crystal chandeliers, these a backdrop to the mega-luxe fashions for men and women, jewelry, and collectibles. The designer, known abroad for his elaborate bridal wear, dressed Priyanka Chopra for one of her ceremonies to Nick Jonas honoring her Indian roots. While many of his clients prefer wearing head-to-toe ensembles from the brand, Mukherjee expects visitors to this store to take a more high-low approach, perhaps pairing one of his opulent creations with jeans and a t-shirt.

Olde Good Things

Olde Good Things is an architectural salvage shop that offers visitors the opportunity to quite literally take home a piece of old New York. Much of this store's inventory won't fit into an overhead compartment, but there is no more interesting place to browse for one-of-a-kind New York souvenirs. Olde Good Things sources from pre-Depression and late 19th-century buildings, including some with very famous names. Want to take home a piece of the Waldorf Astoria hotel or the J.P. Morgan empire? Olde Good Things has you covered with furniture, accessories, and more.

Take the N, R subway to Prince or Canal Street stations

This is where to find designer boutiques, sample sales, and the occasional bargain. This area in Lower Manhattan is also home to retail chains such as AllSaints, Madewell, Nike, and REI; resale shops; and a number of unique boutiques. While you're here, take a stroll through Chinatown for affordable souvenirs and accessories.

Harlem Haberdashery

Address: 245 Malcolm X Blvd., New York, NY 10027

Phone: (646) 707-0070

This Harlem boutique has been dressing American hip-hop royalty for years. It has outfitted celebrities like Will Smith, LeBron James, Kanye West, and Pharrell Williams, and is said to be a favorite of Jay Z's. The store carries both men and women's clothing, as well as household items.

Artists & Fleas

Artists & Fleas operates a collection of sprawling indoor markets across New York City. New merchants selling arts, crafts, clothing, and more cycle out every couple of weeks, making each a spot to consistently find new things.

Michela Buttignol/Travel+Leisure

Neighborhoods to Know

Financial District : This is where you'll find the New York Stock Exchange and the iconic Charging Bull statue that's become a symbol of Wall Street. Visitors can no longer enter the stock exchange, but they can take photos outside with the Fearless Girl, a controversial New York statue that once stared down the Charging Bull. Cruises to the Statue of Liberty leave from Battery Park City in this area.

Midtown : This is the heart of Manhattan. It's where you'll find Times Square, Broadway, Bryant Park, and the gargantuan Macy's store in Herald Square. It's also home to Radio City Music Hall, St. Patrick's Cathedral, and the Museum of Modern Art. If you're looking to shop, head to Fifth Avenue, where you'll find Saks Fifth Avenue, Bergdorf Goodman, and Bloomingdale's.

Chinatown : This neighborhood of narrow streets not far from City Hall is where you'll find some of the city's best Chinese restaurants and bargain prices on accessories, souvenirs, and more.

Little Italy : Little Italy sits in Lower Manhattan near Chinatown. It was once known for its large Italian-American population, but these days, it houses a small collection of Italian stores and restaurants. Don't miss Ferrara, a bakery that traces its New York City roots to 1892, or The Feast of San Gennaro, a one-of-a-kind food festival that takes place each September.

Williamsburg : Known for its independent shops, cute cafes, and abundant street art, this hipster paradise is especially popular among European tourists. Visit the Brooklyn Bowl, Brooklyn Brewery, and East River State Park, which offers some of the best Manhattan skyline views and an international food market on Saturdays.

Astoria : This former Greek enclave was America's original motion picture capital, and it still houses several film and TV production studios. It's home to the Museum of the Moving Image, Kaufman Astoria Studios, and some excellent views of the Manhattan skyline. Several scenes from Orange Is the New Black were filmed in this neighborhood.

Greenwich Village : This is where you'll find New York University, Washington Square Park, and some of the city's top comedy and jazz clubs. It's known for its intimate restaurants, hole-in-the-wall bars, and one-of-a-kind boutiques. It's also home to the historic Stonewall Inn.

Harlem : Harlem sits in northern Manhattan above Central Park. It was a hub for jazz musicians in the 1920s and the birthplace of the Harlem Renaissance, an outpouring of artistic work that stretched into the 1930s. Nowadays, it's a great place to catch a jazz show or have a decadent Southern meal. Harlem is also home to the iconic Apollo Theater.

Upper West Side : This largely residential area is home to the American Museum of Natural History and to Strawberry Fields, a tribute to former resident John Lennon. This neighborhood is also a great place to gawk at gorgeous townhouses and spot celebs.

Upper East Side : This posh residential area is home to a number of the city's top museums, including The Metropolitan Museum of Art, the Jewish Museum, and the Museum of the City of New York. It's bordered by Central Park to the west and home to a number of foreign embassies.

Summer days are long and can be either beautiful or sticky and sweaty. Winters are relatively mild, with January and February offering the coldest temperatures.

The following are average Fahrenheit lows and highs by month.

January: 26°F to 39°F February: 29°F to 42°F March: 35°F to 50°F April: 44°F to 60°F May: 55°F to 71°F June: 64°F to 79°F July: 70°F to 85°F August: 69°F to 83°F September: 61°F to 76°F October: 50°F to 65°F November: 41°F to 54°F December: 32°F to 44°F

Apps to Download

OpenTable : Restaurant reservations iOs | Android

MyMTA : Trip planning, service updates iOs | Android

TodayTix : Last-minute discounted Broadway show tickets iOs | Android

For the best hotels, restaurants, shops, and more in Brooklyn, visit our full Brooklyn travel guide .

Related Articles

New York City Travel Guide

Visiting NYC?

Then you're in the right place! Check out my New York City Travel Guide resources.

Maybe you're traveling on a budget and want to enjoy free NYC views and cheap things to do in New York .

Or perhaps you're seeking adventure through Manhattan hiking trails or a day trip from NYC to hike in the Hudson Valley — the Bull Hill Full Loop and Breakneck Ridge Trail are both epic and nearby!

Remember, too, that while there is a lot to do in Manhattan — like exploring SoHo , the Upper East Side , and Times Square — the other boroughs also have a lot to offer.

A few of my favorite neighborhoods include Long Island City in Queens and Williamsburg in Brooklyn .

To help you plan your perfect trip to New York City, find some helpful resources below.

You can also click here to grab my free PDF New York City travel guide .

Manhattan Travel Guides

When visiting manhattan, don't miss....

Brooklyn Travel Guides

When visiting brooklyn, don't miss....

Queens Travel Guides

When visiting queens, don't miss....

Long Island Travel Guides

Long island offers great day trips from nyc don't miss....

New York City Hiking Guides

When hiking in new york , don't miss....

NYC Day Trips

Looking for day trips from nyc these guides will help you visit the hudson valley , catskills, and more.

NYC In Winter

Visiting nyc in winter don't miss....

NYC In Fall

Visiting nyc in autumn don't miss....

NYC In Spring

Visiting nyc in spring don't miss....

New York City Guides & Resources

Check out these other things to do in new york city....

Common New York City Travel Guide Questions

*Note: Some of the below links are affiliate links to trusted partners!

Q: Are there guided tours in New York City ?

Yes! In fact, I'm a licensed NYC tour guide myself and I lead private photo tours around the city that include photos of your group to keep.

Traveling solo? The tours are also great if you're looking for things to do in NYC by yourself . No need to ask strangers to take your picture!

Additionally, you can click here to view hundreds of popular New York City tourism, events, tickets and other guided tours around the city.

Curious what kind of questions are on the tour guide exam?

Check out this video:

Q: How many days do you recommend visiting NYC for?

No USA travel guide would be complete without mentioning NYC, as here's why:

If you lived in New York City for your entire life you still wouldn't have enough time to experience everything the city has to offer.

That being said, if you don't mind packing activities into your itinerary, you can do and see a lot in a weekend. Ideally, you'll plan out a 4 day NYC itinerary or more though.

Just keep in mind that many popular attractions featured in major New York City guides — like the Statue of Liberty, Empire State Building, and Circle Line cruises — take a few hours each.

If you want to go beyond Manhattan and also visit Brooklyn , Queens , The Bronx , and/or Staten Island , you'll want to visit for at least one week. This will help you also explore some of the more unusual things to do in NYC .

Q: What are the best ways to visit NYC on a budget?

There are so many cheap things to do in New York City !

First of all, opt for public transportation like the subway, bus, NYC Ferry, and CitiBike.

You can also ride the free Staten Island Ferry, which offers gorgeous views of the Statue of Liberty and is exceptionally lovely after dark if you're looking for free NYC night tours .

Moreover, book budget-friendly New York hotels like the Hotel Edison , YOTEL New York City , or Pod 39 .

Finally, save money on food by using the Crave app, find inexpensive local events through newsletters like The Skint and Nifty NYC , and opt for free experiences like riding the Staten Island Ferry, attending park events, and walking the High Line.

The Crave App can help you snag budget-friendly meals in NYC

Q: Where are the best free views of New York City?

If you're seeking out views of the skyline from Queens , check out Gantry Plaza State Park in Long Island City and Hunter’s Point South Park.

That being said, there are loads of great free views in NYC  featured in this New York City Travel Guide.

A few others include:

• East River Park in Williamsburg, Brooklyn
• The Roosevelt Island Tram in Manhattan
• Governors Island in Manhattan

Also, don't forget to enjoy some stunning views in NYC at night !

And if you don't mind spending a bit of money, there are some great Manhattan skyline tours , like yacht excursions and helicopter tours, as well as NYC architectural tours that showcase the city's most iconic buildings.

Q: How do I take the New York City subway?

The easiest way to get a handle on the subway is to use an app like Google Maps or CityMapper, both of which provide step-by-step instructions from your location to your destination.

Most New York tourist information booths also include instructions!

While you don't need a MetroCard anymore (you can simply tap your credit card to enter), many people like to get one to keep as a souvenir from New York . You can purchase your MetroCard at almost all subway stations, which are marked by a green and white globe at the entrances.

Note that unless you purchase a single ride, your MetroCard is refillable.

As long as you ride the subway four or more times during your entire trip, it will be more economical to avoid single ride tickets and purchase a refillable card or even a weekly or monthly unlimited card.

One neat thing about the NYC subway:

There are no zones, so no matter where you're going you'll pay $2.75 (unless you have an unlimited card, in which case all your rides are included).

The subway is one of New York City’s easiest and cheapest ways to get around

Q: What areas of New York City do you recommend tourists avoid?

Overall, the streets of New York are safe to wander.

That being said, NYC is unfortunately a prime example of the differences in opportunities and justice caused by generational systematic racism.

Most violent crimes take place in the city's poorest neighborhoods, so tourists won't commonly find themselves in NYC's most dangerous places.

A few neighborhoods that tend to make dangerous area lists include Mott Haven (The Bronx), the South Bronx (The Bronx), and East Harlem (Manhattan), though I'll also say that as a local I've walked around all of these neighborhoods without a problem.

Furthermore, if you want to avoid getting pickpocketed , it's worth noting that this tends to happen semi-frequently in touristy Times Square. That's why I recommend pickpocket-proof garments .

Q: Is the New York City subway safe at night?

Yes, though you should always keep travel safety in mind.

Be alert and aware of your surroundings, trust your gut, and if you've had a few drinks consider hailing a taxi.

The above are also things I would suggest during the day, though are especially pertinent if you're exploring NYC after midnight .

You also might consider investing in some travel safety essentials for peace of mind.

Yes, you can ride the NYC subway at night. Just be sure to use common sense.

Q: Where can I go hiking in NYC?

People are often surprised to learn that New York City has over 1,700 parks — many of which include hiking trails.

That being said, some parks are more rugged than others.

If you're looking for a hiking experience that feels like you've escaped the city for the Catskills, check out  Inwood Hill Park (Manhattan), Van Cortlandt Park (The Bronx), and Pelham Bay Park  (The Bronx).

Pelham Bay Park is actually NYC's largest park at 2,772 acres!

Additionally, people often forget about Staten Island , which is just a 30-minute (free!) ferry ride away and is full of hiking trails. This New York City Guide includes plenty of NYC hiking opportunities.

Recommendation:

Check out Staten Island's six major Greenbelt trails . These offer a diverse array of hiking for all fitness abilities.

Now, if you're looking for something easy and scenic but not necessarily rugged for hiking in New York City, a few suggestions include:

• Central Park (Manhattan). The park's three major woodlands include the North Woods, the Ramble, and the Hallett Nature Sanctuary (shown in the below video). Visiting Central Park is one of the top things to do on the Upper East Side NYC !
• Randall's Island  (Manhattan). The island park features an approximately four-mile scenic loop around the perimeter, though you can also venture inland to extend your hike. This is also a popular spot for an engagement photoshoot in NYC !
• Prospect Park (Brooklyn). This park has the same architects as Central Park. The Ravine is particularly noteworthy for some stunning urban hiking in NYC.
• Highland Park  ( Queens ). Here you can walk around a lovely reservoir and enjoy beautiful views of the Ridgewood Reservoir, the Rockaways, and the Atlantic Ocean.

Q: How much should I save for a trip to NYC?

While there are ways to explore NYC on a budget , most travelers will want to save at least $300 per day, including a hotel, daily tours, meals, and subway transportation.

Q: What should you not miss in NYC?

Why is NYC so popular ? For one, because of all of the incredible experiences to be had!

A few things you shouldn't miss when visiting New York City are wandering Central Park, taking a cooking class, doing an NYC walking tour , eating bready foods like pizza and bagels, savoring one of the best bottomless brunches in NYC , taking a boat ride (there are also many options for hosting a birthday party on a boat in NYC ), and seeing a show (off-Broadway counts, too!).

There are also numerous Instagrammable restaurants in NYC and beautiful places to take photos .

Q: How do I not look like a tourist in NYC?

Don't ever stop in the middle of a sidewalk or block pedestrian traffic to take a photo or read a map.

Also, learn the small rules that locals abide by, like letting people off of the subway before stepping on and standing still on the right side of the escalator and leaving the left side open for walkers.

Q: Can you visit New York City without a car?

Absolutely! Unless you'll be doing a road trip from NYC , you can get easily get around the five boroughs via public transportation.

Q: What can I do in six hours in New York?

With such a short amount of time, it's recommended to choose one or two main highlights — like walking the Williamsburg Bridge or eating your way around the West Village — and creating an itinerary around that.

You might also opt for a walking tour, which can help you see and learn a lot in a short amount of time.

Here are a few fun options:

• A Private & Custom NYC Photo Journey (Including Photos to Keep!)
• Professional Photoshoot in NYC (Including 100+ Images!)
• Greenwich Village Walking & Food Tasting Tour
• Brooklyn Graffiti Lesson
• Champagne Brunch Sail
• Broadway Theaters & Times Square with a Broadway Actor

Click here for a full list of tours and experiences .

Q: What can you do in New York City for $20 or less?

There are many free and cheap things to do in NYC , like enjoying an al fresco meal at one of the many lovely NYC picnic spots , walking around one of the city's 1700 parks, doing a self-guided audio tour of the city , wandering the art galleries of Chelsea, and taking in the free New York City views from the Staten Island ferry.

What would you add to this New York City travel guide?

New York City Travel Guide: Things To Do, Visitor Info, & Everything You Need To Know

If you're visiting New York City, we have everything you could possibly need to know before you arrive!

Being the most visited city in the country, our beloved New York City has many facets that make it the best of the best! There’s loads of things to do , restaurants and foods to eat, and attractions and landmarks to see, whether you’re visiting or just looking for something to do.

From the towering skyscrapers of Manhattan to the eclectic neighborhoods of Brooklyn, there’s so many ways to spend time in this constantly shifting metropolis. To make it a little easier, we put together a Big Apple Guide of all of the essential experiences and opportunities that lay ahead of you in our urban jungle!

Table Of Contents

Planning Your Trip To NYC

Getting around nyc, best things to do in nyc, best places to eat in nyc, best neighborhoods to visit/stay in nyc, best museums and art galleries in nyc, nightlife and entertainment, general tips to consider.

So you want to visit New York City? Well here’s where to start! We’ll break down all of the early details you might need (from a local’s perspective) if you’re thinking about visiting NYC!

Best Time to Visit NYC

Although we love NYC all year round, from our perspective as a local, we recommend visiting the city in either the Spring or Fall ! March-May (spring) and September-November (fall) are our favorite times because the weather is very nice, there are less crowds, and it’s often cheaper.

While summer and winter may have more things to do (outdoor festivals, rooftop bars, ice skating rinks, holiday markets), other factors such as humid weather and peak tourist foot traffic can damper your experience. However, the best time to visit NYC is all based on personal preference.

Best Duration to Stay In NYC

We suggest anywhere from 5-7 nights is the perfect amount of time needed to explore New York City. Of course, you will have to evaluate your plans and determine what kind of vacation you want to have (jam-packed itinerary vs relaxing leisurely trip). Depending on your budget (which we’ll touch on below), we always recommend staying for longer and checking out all the beautiful spots outside Manhattan, like Brooklyn, Governors Island , and City Island in the Bronx …to name a few!

Budgeting For NYC

Of course, your budget for a stay in NYC will vary based on your interests. Whether you choose to splurge on restaurants, attractions, accommodations, and so on…a total dollar amount will look different for every visitor. For an aforementioned 5-7 day stay, we estimate each person spending approximately $1,500-$1,800 . This breaks down to about $800-$1,000 in accommodations , plus $500-$800 on food, attractions, and transportation .

Where To Stay In NYC

We all know that accommodation will make or break a trip, and we’ve got some best options of where to stay in NYC while you’re here.

Hotels in NYC

Accommodation when visiting NYC is very important, and should be done well ahead of time. Depending on the time of year, prices can often inflate when it comes to hotels. Of course, there are so many hotels around NYC, each with different amenities, prices, and locations. If you want to be in the middle of the action, consider Midtown and surrounding areas for a hotel, and if you want more of a “local’s experience” try a hotel in Williamsburg, Brooklyn. The opportunities are truly endless if you plan it right.

🏨 Check out our list of coolest hotels in NYC to book right now !

Want to feel like a true New Yorker? Rent an Airbnb around the city that gives a little bit more of a home feeling. Rent a chic loft in the Lower East Side or cozy into a Brooklyn brownstone for an ultimate vacation of relaxation and sightseeing. Depending on the “vibe” you’re looking for, there’s more than enough apartments and residencies available for short-term rent!

The cheapest form of accommodation in NYC is finding a hostel (starting at $30-40/night). These shared accommodations with other travelers are a great option if you’re looking for somewhere to basically sleep and have your personal belongings. They’re quite clean, affordable, centrally-located and have good amenities like free WiFi. Some of our favorites include HI NYC Hostel, Q4 Hotel, The Local NY, and American Dream Hostel NYC.

New York City and its tight-knit blueprint makes it easy for many visitors to get around. Particularly Manhattan where the streets are coordinated by a grid, it makes for easy navigation. Plus, NYC is one of the most walkable cities in the US , but there are still plenty of other ways to get around, including New York City public transit, buses, and more. Check out the best ways to maneuver the Big Apple below.

Public Transportation

The beauty of New York City is that nearly any location you may need to is accessible via the subway (the most common means of transportation around NYC). There are 36 rail lines that connect the Big Apple, and for $2.75 per ride , you can use them 24/7. To use the MTA subway, you must either have a MetroCard or a tap to pay card/device which works alongside OMNY, their contactless payment system.

In addition to the subway, MTA buses are another way to get around the city. They too are $2.75 per journey and make more local stops than the subway will. Plus, the free Staten Island Ferry is available which makes laps between Manhattan and Staten Island, as well the normal NYC Ferry Service, which connects Manhattan, Brooklyn, Queens and the Bronx along the East River for $2.75/ride.

NYC’s yellow taxis are iconic piece of the city’s pop culture, and it’s a great way to get around! Fares start at $3 and go up $3.50 per mile . While it’s not the cheapest option around, it can be better than using a ride sharing service sometimes, as taxi rates are at a set price.

Ride Sharing

Ride sharing options are great for going shorter distance trips around the city. Services like Uber and Lyft can be relatively cheap, especially if you use their “carpool” options that involve sharing a ride with others going a certain direction. We suggest staying away from ride sharing services if going a long distance since the surcharges can get hefty very quickly.

Bike Rental

CitiBikes are NYC’s bike rental system that allows visitors and locals alike to rent a bicycle for a $4.49 ride! Each journey is this price (for 30 minutes), with an additional $0.26/min for every minute thereafter! There are over 10,000 bikes around the city as well, so it’s pretty easy to find one close to you.

Get out the notepads and write down these NYC attractions to check off your bucket list! From age-old landmarks to sightseeing tours to even observation decks, there are so many things to do and see in NYC. Check out our must-hits below.

Statue of Liberty

Get up close with Lady Liberty and see one of NYC’s most iconic statues today. The 305 foot statue is accessible via the ferry and admission is only $24! You’ll learn about the history of it being gifted from France, as well as the design process behind its creation. Plus, it’s close to Ellis Island, a famous island known for it’s long history of immigration in the United States!

Empire State Building

The Empire State Building is arguably one of Manhattan’s most recognizable buildings in the skyline, so it’s a must-visit when you’re in town. It boasts an observatory on the 86th floor that offers breath-taking views of the city like you won’t find anywhere else. There’s also immersive exhibitions on the way up too, such as a King Kong recreation and a time lapse of its construction.

🏙 You can purchase tickets to it here!

Central Park

NYC’s most iconic park features over 40 blocks of greenery, walking paths, and more, which is great for hours of frolicking! You can do just about anything in Central Park, from exercising to having a picnic, to even catching a free outdoor concert or theater production. It’s a great way to spend some time to unwind!

Times Square

Get lost in the flashing lights of Times Square at least once while you’re here. The spectacle of Times Square is next to none, and seeing all of the flashing fluorescent billboards is something you’ll rarely see anywhere else. Sit on the iconic Times Square stairs and take it all in, or head to the adjacent streets to catch a Broadway show.

The High Line

This converted train track goes from 34th Street down to the Meatpacking District, and offers all sorts of overlooks, greenery, public art, food vendors, and so much more along the way. The elevated walkway is perfect on a warm summer day and is free! You can grab some fresh air on a walk, or secure a bench and people watch. It’s one of the most heavy foot-trafficked areas in NYC…and for good reason!

We hope you came hungry because NYC is the culinary jungle you’ve always been looking for! To perfectly eat your way through the Big Apple, we’ve got all the suggestions below that you’ll need on your trip!

Restaurants

NYC offers one of, if not the most diverse food scene around. You can find just about any kind of food you’re craving…at any price. Of course we have high-end Michelin-star restaurants , but we also have hidden gems too. From Carbone to Balthazar , and everywhere in between, you’ll find fantastic restaurants everywhere you look.

🍽️ Check out our list of best restaurants in NYC !

New York City’s pizza is literally iconic and a staple to the food scene of the city. Some say NYC holds some of the best pizza around, thanks to places like Prince Street Pizza, John’s on Bleecker, Lucali , and so many more. You can find everything too! From Sicilian style pepperoni squares to pesto topped slices.

🍕 Check out our list of the best pizza places in NYC !

Can I get a baconeggandcheeseonaroll ? Here in NYC this lingo is code, but there’s also many other bagel options to pick from! Serving up the freshest breads and fixins around, NYC’s bagels are a huge reason our bustling population starts their day off on the right foot! From Tompkins Square Bagels to Russ & Daughters , the choices are endless.

🥯 Check out our list of best bagel spots in NYC !

Rooftop Bars

Ascend into the clouds and take in a signature cocktail at an NYC rooftop bar…there’s truly nothing like it. From Downtown Manhattan all the way up to Midtown, there’s tons of places to drink and enjoy the skyline around you! Some our favorites include Westlight , Mr. Purple , and 230 Fifth Rooftop Bar , but there are so many to choose from!

🍸 Check out our guide to the best rooftop bars in NYC !

Before you take on NYC, start your morning with a nice cup of Joe! The city is full of cute independent coffee shops and cafes that are serving up their one-of-a-kind caffeine creations. Whether you’re searching for the perfect espresso shot or tastiest glass of cold brew, you’ll find it here. We recommend Cafe Grumpy or Birch Coffee in particular.

☕ Check out our list of the best coffee shops in NYC !

Food Trucks

For a city always on the go, NYC’s food trucks is a culture of its own! Ranging from savory meals to sweet treats, you can get just about anything from one of the city’s beloved street vendors. Of course you should try out iconic ones, like The Halal Guys and Wafels & Dinges , but there are plenty more hidden gems to discover along the way too.

🚚 Check out all of the best food trucks in NYC !

New York-style cheesecake is a staple dessert in the city’s culinary scene. It’s one of our go-to desserts of choice, and rightfully so when places like Junior’s and Eileen’s exist. Trust us, you won’t be disappointed.

🍰 Check out these places for the best cheesecake in NYC !

In our opinion, the best part of NYC is the uniqueness of each neighborhood within it. Each with its own culture, landmarks, and hidden gems. From a visitor’s perspective, we’ve listed below just some of our favorite neighborhoods that all NYC tourists should experience at least once!

Greenwich Village

This neighborhood (which expands into West Village) is one of NYC’s most famous, thanks to it being the hub of counter-culture in the 1960s. You can find just about everything that makes NYC as lovely as it is: NYU students frolicking in Washington Square Park , iconic independent film theaters, hole in the wall restaurants, and so much more. There’s so much culture hanging out in NYC that you have to see to believe.

Get your shopping shoes on because SoHo is the place to do it! This neighborhood is a shopaholic’s delight, thanks to the blocks and blocks of stores and boutiques. You can spend hours walking around the likes of Spring Street and Broadway. Plus, there’s some cool nearby things like the JIMMY Rooftop Bar and Museum of Ice Cream .

Upper East Side

The Upper East Side is known as one of the city’s ritzier parts of town, thanks to their collection of museums, shopping and restaurants. Just steps away from Central Park, you’ll be able to find NYC cornerstones of culture, like Museum Mile , luxury boutiques, and great bars and pubs. It’s a place in the city that’s quieter than the rest, yet still having the accessibility to everything NYC has to offer.

Chelsea is on New York City’s west side, containing all sorts of landmarks, attractions, restaurants, and culture. Of the most popular things to check out, we recommend The High Line, Chelsea Market, Chelsea Piers, The Whitney Museum of American Art and Chelsea Art Galleries.

Many tourists stay in Midtown when they visit NYC, and it’s because the central location makes for travel convenience. Of course the famous Times Square and Broadway Theaters are close by, but the restaurant scene is divine too. Not to mention both Grand Central Station and Penn Station are near, making it easy to get around.

Williamsburg

Williamsburg in Brooklyn is one of the most exciting emerging NYC neighborhoods, thanks to their influx of younger residents and boutique business and restaurants. Some of our favorite hangs to frequent include McCarren Park, Brooklyn Brewery, Domino Park, The Williamsburg Bridge, and Smorgasburg in the summer!

Located “Down Under the Manhattan Bridge Overpass” is this chic little Brooklyn neighborhood with delicious restaurants, lovely Manhattan views from Brooklyn Bridge Park , cobblestone streets, art galleries, and a whole lot more. We suggest walking the Brooklyn Bridge from Manhattan to DUMBO!

Astoria is a neighborhood in Queens that is home to diverse culture and great food! This notorious Greek neighborhood has plenty of cuisines from the region, alongside many more. We suggest spending a day here trying out international dishes before grabbing skyline views at Astoria Park .

This borough is home to many attractions, and can be an affordable area to find accommodation too! You can visit The Bronx Zoo , one of the largest metropolitan zoos in the world, as well as The New York Botanical Garden , Yankee Stadium , and the Bronx Night Market !

The museum scene is vast here in NYC, and there’s so much art to be consumed, from massive exhibitions to small galleries . We’ve highlighted some of the must-hit museums below (some which even offer free admission days ), but there are even more to stumble upon, especially in Chelsea and the Upper West and East sides.

The Metropolitan Museum of Art

The Met is the largest art museum in the Americas, home to over 2 millions works of art across their 17 curatorial departments. It’s located on the Upper East Side and is part of the Museum Mile on the eastern edge of Central Park. You’ll be able to find nearly every kind of art here, ranging from Greek and Roman art to ancient African works to modern American photographs. Some of the most famous pieces include Van Gogh’s Self Portrait With Straw Hat and Emanuel Leutze’s Washington Crossing The Delaware .

Museum of Modern Art

The MoMA is located in Midtown and includes a vast collection of modern and contemporary art, including nearly 200,000 works of architecture and design, drawings, paintings, sculptures, and photography. World renowned paintings like Van Gogh’s Starry Night and Salvador Dalí’s The Persistence of Memory call this museum home, alongside constantly rotating exhibitions as well.

The Solomon R. Guggenheim Museum

The Guggenheim is celebrated for its architectural structure and also its wide range of modern and contemporary art. It’s most notable for its distinctive spiraling ramp that ascends from the ground floor to the top of the building, featuring art along the way. It’s home to art of all different kinds of mediums and works from artists of influential periods, like Picasso, Rothko, and more.

🏛️ Buy tickets to The Guggenheim here!

Whitney Museum of American Art

The Whitney is situated on the wet side of NYC, near the Meatpacking District and West Village. The museum focuses on 20th and 21st century American art, with over 25,000 paintings, sculptures and other works on display. Artists range from Edward Hopper to Jean-Michel Basquiat , and their famous Annual and Biennial exhibitions they host showcase some of the younger and upcoming artists in the scene.

🏛️ Buy tickets to The Whitney Museum of American Art here!

American Museum of Natural History

This museum is located on the Upper West Side and is one of the world’s largest natural history museums! It features over 45 permanent collections across 25 interconnected buildings showcasing the likes of biology, astronomy, anthropology, paleontology, and so much more. There’s also even a planetarium and library!

Brooklyn Museum

If you’re out in Brooklyn, this museum in Prospect Heights is most famous for its extensive collection of works, diverse exhibitions, and commitment to community engagement. The Brooklyn Museum has been around for over 200 years, and features over 1.5 million works, ranging from ancient Egyptian artifacts to African and American Indian art to European paintings, plus much more.

9/11 Memorial and Museum

Paying homage to the lives lost during the September 11, 2001 and 1993 World Trade Center attacks, this museum showcases artifacts, personal items, photos, and other items that document the tragic events that occurred. The emotionally-charged museum is something to behold, as well as the adjacent 9/11 Memorial Pools outside.

🎟️  Buy tickets to the 9/11 Museum Workshop tour here .

Fotografiska NYC

This prominent photography museum first originated in Stockholm, and the NYC location is one of the best photography home bases around. The exhibitions use photography to explore different themes that are near and dear to the heart, like social and cultural issues.

🏛️ Buy tickets to Fotografiska here!

Chelsea Galleries

The neighborhood of Chelsea is home to many free art galleries that are ready to be explored! From pop-art to walkthrough installations, you seemingly can’t go one block without stumbling upon a free gallery! Check out these 10 dazzling Chelsea art galleries that are free to explore!

You’ll never be lacking entertainment when you’re in NYC, since everywhere you look there’s always action. From theater to music, you’re always within a stone’s throw of the world’s highest productions!

Broadway Shows

New York City is home to top theatrical productions that range in genre and category. Broadway and the theater district are what make NYC’s performing art scene as iconic and prestigious as it is! Thanks to dozens of historic venues scattered across Midtown Manhattan, you’re able to find all sorts of phenomenons ranging from musicals to matinee dramas. Immerse yourself in quintessential plays like Wicked, The Lion King, and Hamilton …all which are only a ticket away!

Get ready to dance the night away, because NYC is home to some of the hottest clubs around. From rooftop DJ sets at Elsewhere to bass-bumping music at Musica , there’s no shortage of places to have a fun night! Plus, the Big Apple brings in some of the largest acts in the world…you never know who may be performing that night!

Comedy Clubs

Many comedians get their careers started right here in NYC, and you may be able to catch some upcoming talents right now! New York is home to many comedy clubs who have turned into institutions over the years, like the Comedy Cellar, Gotham Comedy Club , and so many more. The range in comedians ranges too…from high-end talent to young, rising jokesters. Plus, it’s NYC…you never know who might pop-up and do a surprise show!

Music Venues

NYC’s music scene is one of the best, and is always an anticipated tour stop for many artists! Concerts are one of our favorite things to do in New York because nothing quite beats seeing your favorite artist live! The city is no short of notable venues either. From the legendary Madison Square Garden to Radio City Music Hall to even Brooklyn Steel in Williamsburg, there’s so many great venues to catch a show.

🎤 Check out all of the concerts in NYC !

New York’s jazz scene is legendary, especially since iconic musicians like Billie Holiday, Frank Sinatra and many more have graced stages here. The city is home to full of jazz clubs that offer the best local and nationally-touring talent there is to offer! From the notable Blue Note Jazz Club to the club/restaurant combo The Django , there’s so many places that provide live jazz.

Like any major city, there are some general advice that we, as locals recommend to anyone visiting NYC! In order to get more acquainted with the hustle-bustle and culture of our city, keep these things in mind while you’re here:

Safety Precautions

Always be sure to stay aware of your surroundings, especially in crowded and touristy areas! Valuables and personal belongings should always be on your person, and you should always keep things where you can access them (front pockets, fanny packs, etc).

Money and Tipping

Depending on where you go in NYC, make sure you carry enough cash or have usable credit/debit cards available. Most establishments accept cards of all sorts, but many older or hole-in-the-wall places are still cash only. If you’re eating at a restaurant, remember that tipping your server is normal, and that a good rule of thumb is 15-20% of your bill.

Language and Communication:

In NYC, English is the primary language spoken, but you may be able to find pockets of the city where other languages are spoken (Chinatown, Little Italy, K-town for example), thanks to how diverse our city is.

Weather Considerations:

NYC experiences all four seasons, and this may affect your trip. Before you arrive, be sure to check out the weather forecast so you can pack accordingly. For example, in the winter be sure to bring coats and boots, while the summer can yield the opposite. Our #1 must rule though is to remember to bring comfortable shoes/sneakers , because you’ll be doing a LOT of walking.

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New York City

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How to Spend a Perfect Weekend in New York City

The Big Apple is the ultimate destination for design lovers.

The legendary lyrics behind the classic cult song, New York, New York, forever cemented The Big Apple as the city that doesn’t sleep. Now, over forty years after the song was recorded, and following a grueling global pandemic, the city feels alive as ever. On a recent trip, we found scores of newly opened businesses across town, from hotels and restaurants to boutiques and galleries. Read along to discover a few of these places along with a handful of old favorites that deserve a spot on your next New York getaway.

Friday Afternoon

On arrival, drop your bags at The Fifth Avenue Hotel, a new, 153-key maximalist jewel box located on the northwest corner of Fifth Avenue and 28 th Street, in the heart of the city’s NoMad neighborhood. The property—known as “The Fifth”—is composed of a historic landmark called The Mansion, designed by McKim, Mead & White, and a modern 24-story glass addition called The Tower, overseen by Perkins Eastman and PBDW Architects.

After settling in, walk fifteen minutes south to Union Square and marvel the farmers and purveyors at the city’s renowned Greenmarket . Lunch at Union Square Café is always a classic choice, or venture back to the Flatiron district for shopping at ABC Carpet & Home . This iconic shop is a mecca for home design enthusiasts and filled with one-of-a-kind pieces from across the globe. The compound also has three popular restaurants, including abcV—a favorite of interior designer, Cece Barfield Thompson—and abc Cocina, which is beloved by local artists such as Allison Janae Hamilton.

Friday Evening

Back at the hotel, freshen up before grabbing drinks at The Portrait Bar. The hotel’s wood-paneled watering hole serves inventive craft cocktails named after destinations such as Marrakech, Oaxaca, and Cebu Island in the Philippines. Stay for dinner at the in-house restaurant, Café Carmellini—guided by James Beard Award-winning Chef Andrew Carmellini—or choose from the number of notable restaurants surrounding the hotel, like The Flatiron Room NoMad , or Koloman , which opened in 2022.

The latter venue is a collaboration between EHV International and chef-partner Markus Glocker and makes elegant French food with a Viennese twist in a setting designed by Russell Sage Studio . Meanwhile, for the past ten years, the celebrity chef Enrique Olvera (of Mexico City’s Pujol acclaim) has continued to dish out some of New York’s best Mexican food at Cosme . Here, you can feast on uni tostadas, homemade mole, and duck carnitas washed down with beautifully prepared mezcal and tequila cocktails.

Saturday Morning

The next morning, head Uptown for breakfast at Cafe Sabarsky in the Neue Galerie and enjoy the selection of Viennese pastries and savory dishes before a morning of gallery hopping. The renowned contemporary art gallery, White Cube , celebrated its 30 th anniversary in 2023 and recently opened its first American location next to The Mark Hotel.

The 1930s building is home to public gallery spaces and private viewing rooms that stretch across three floors. The Frick’s historic Fifth Avenue mansion and library is currently under renovations, though its collection is temporarily on view in the former Met Breuer on Madison, giving visitors a unique opportunity to see the old masters’ works in a contemporary setting. Between stops, weave in some shopping.

At Fivestory , apparel, accessories, and décor from both emerging and established designers are displayed in a luxurious townhouse. KRB , located nearby, is a much-loved institution offering a curated selection of antiques, exclusive home accessories, and vintage furniture. The brand, which was founded by Kate Rheinstein Brodsky, celebrates its 10 th anniversary in 2024. Three blocks from KRB sits Creel and Gow . The shop is a veritable cabinet of curiosities, selling a collection of rare minerals, silver shells, coral, and decorative objects you won’t find anywhere else.

Saturday Afternoon

After a full morning, enjoy an elegant lunch at Majorelle in The Lowell. The restaurant serves sophisticated French fare with a Moroccan twist in a sunny skylit garden. Not far from here, the esteemed British-born tailor, Leonard Logsdail , cuts smart suits for Hollywood’s elite. Schedule a visit to his atelier on E. 53 rd Street and join the roster of notable names—such as Denzel Washington, Michael Douglas, and Daniel Craig—who’ve worn Logsdail’s bespoke creations.

Later, venture down to Chelsea and immerse yourself in the city’s historic arts district. Galleries such as Lehmann Maupin , DIA Chelsea , Lisson , David Zwirner , and Yossi Milo are all standouts, as is Hauser & Wirth , which just opened a new, two-story building on 18 th Street. In the last year, French interior designer Pierre Yovanovitch also debuted his first American gallery on the penthouse floor of a pre-war building in Chelsea, featuring over eighty pieces from his own furniture brand.

Saturday Evening

As the sun sets over Manhattan, head back to the hotel to freshen up for dinner. If you’re staying in one of The Fifth’s spacious suites, your dedicated butler will happily shake up a martini in the room, or for a big lookout over the city, head to Nubeluz just down the street. The swanky bar, located on the rooftop of the new Ritz Carlton NoMad, boasts jaw-dropping views of the Empire State Building located nearby.

If you’re lucky enough to snag a dinner reservation at Verōnika , don’t skip out. The restaurant, helmed by Le CouCou restaurateur Stephen Starr, is located within Fotografiska , a global photography museum that started in Stockholm, within a ten-minute’s walk from the hotel. The Roman & Williams designed space is rosy and romantic, with a menu inspired by grand European cafes. A few favorites including the tuna and uni tartare, along with the chicken schnitzel and lobster omelet, the latter of which is dolloped with smoked Arctic char caviar. Finish the night with one of the espresso martini flights, before walking through Madison Square Park, and onwards toward the hotel.

Sunday Morning

New York City is undoubtedly one of the best shopping destinations in the world, and every trip reveals new treasures. After breakfast at the hotel, spend the late morning unearthing some of the standout stores downtown. Jewelry lovers will delight in the thoughtful curation of designers on view at Broken English’s new showroom on Crosby Street, like Sylvie Corbelin, Colette, and Foundrae. Furthermore, the Mexican designer, Aurora Lopez Mejia , makes gilded talismans in the form of earrings, pendants, rings, and bracelets hand-stamped with personal mantras (her studio in Soho is by appointment only.)

For something cozy and customized, the Lingua Franca townhouse on the corner of Jane and Washington Street is always a jovial pitstop. The brand’s bestselling line of ultra-soft cashmere sweaters are hand-stitched with slogans, monograms, and mantras that are meant to uplift and empower.

Meanwhile, The Roman & Williams Guild offers a covetable collection of artisan homewares and décor. The venue just opened a new, five-seat ‘Guild Bar’ between its La Mercerie restaurant and shop where you can sample imaginative cocktails out of gleaming crystal, all of which is available to take home.

Sunday Afternoon

In New York, Sunday lunch is a citywide affair, and there is no shortage of options to choose from. I Sodi in the West Village dishes out mouthwatering Tuscan cuisine, while Raoul’s in Soho has one of the best burgers around. RAF’s is another charming choice, with its daily rotation of French- and Italian-inspired baked goods, along with oysters, tartare, pastas, and meat dishes.

As the weekend comes to an end, squeeze in one last shop visit at Salter House’s new Manhattan showroom on 2 nd Street. The 1930s space oozes cottagecore vibes, with its hex tiles, bow motifs, and white brick balls, plus its delightful collection of natural clothes and housewares.

If you have time before your flight, walk to The Metrograph for an early evening movie followed by dinner. This tasteful, old-school theater shows a well-curated roster of independent films and has two chic bars plus a brasserie-style restaurant where you can toast to a fun-filled weekend in the Big Apple.

Sallie Lewis is a Texas-based journalist who writes about everything from travel and art to design, architecture, food and fashion. She has a master's degree in writing from Johns Hopkins University and her work has been recognized by the Lowell Thomas Travel Journalism Awards. To follow her adventures and stories, find her on Instagram @ sallielewis.co or visit her online at www.sallielewis.co .

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Home/Room Tour: goop’s Chic NYC office

5 years ago

Hi Everyone,

Today we have a super exciting office tour to share with you all. I am a huge fan of all things goop and was delighted when I first learned they would be placing my work in the new NYC offices for the company. Designed by Ariel Okin, the goop NYC office is bright, airy, and fresh—exactly what you’d think of when you think of goop . They chose to use images from my series Gray Malin at The Beverly Hills Hotel and Gray Malin at the Coral Casino in various rooms throughout. The Gray Malin prints bring the perfect dose of femininity to this space.Keep reading for all the dreamy photos...

I love how this print of Ladies Who Lunch, Beverly Hills Hotel looks in the conference room. The bright pops of emerald green stand out so nicely against the blush pink walls and give the space a natural element that ties in beautifully with the rug and blinds. Shouldn’t all meetings feel like lunch at The Beverly Hills Hotel?

I love the idea of hanging Poolside Phone Call in a conference room because who wouldn’t want to take their conference call from the pool? It’s the perfect print to transport you from all those afternoon meetings.

Can we talk about this bathroom wallpaper for a second? The light purple contrasted with the bright spring green are so peaceful. The wainscoting is just the icing on the cake. It adds an extra touch to the bathroom that feels oh-so-luxurious.

Pairing Gray Malin at the Coral Casino and Gray Malin at The Beverly Hills Hotel is an easy choice in my opinion. They both have an overall vintage feel and deliver the perfect dose of glamour to any space. I even paired them in the Gray Malin Studio .

goop’s offices are such a dream and I’m thrilled to see how beautiful my art looks in the space. If you’re getting ready for your holiday shopping, you should check out the goop Gift Guide (hint: you may spy a popular Gray Malin product in there). Feeling inspired to bring a piece from my collection into your home? Shop now at graymalin.com .

Photos courtesy of goop

The Best Outdoor Dining in NYC That Feels Extra Special

Among many options, these al fresco gems stand out.

Whether you're looking to dine by the water with a view, brunch on a boat, catch up with friends and people watch on a relatively quiet sidewalk (it's NYC, after all), or tuck away on a back patio for some sweet serenity, you should add these restaurants to your summer bucket list. We even have outdoor oases near Rockefeller Center, Times Square, Radio City Music Hall, the Brooklyn Academy of Music, and Madison Square Garden—if you want to be nearby for a showtime, but just far enough from the hustle and bustle of the busy areas.

Countless NYC restaurants offer outdoor seating (and rooftops !), especially post-pandemic, so you'll stumble upon many setups that are worth checking out as you roam the city, but we're highlighting a few that feel extra special.

Grand Banks

Dining on a historic wooden ship docked in downtown Manhattan with impeccable views (especially at sunset)? Don't mind if we do! While best known as an oyster bar, there are plenty of other options on the menu if that's not your thing.

Pier 25 Hudson River, New York, NY, crewny.com

The Rink at Rockefeller Center

For summer, Rockefeller Center's famous ice rink—usually reserved for skating beneath the iconic Rockefeller Christmas tree—is being replaced with a slew of outdoor tables. Grab something to go from one of the surrounding food trucks before claiming a seat at one of the communal tables in the center of the rink—or make a terrace reservation at Naro (for Korean fare) or Jupiter (for handmade pasta). Either way, enjoy a pinch-me dining experience within an NYC landmark.

Rockefeller Center, New York, NY, rockefellercenter.com

Maison Close

On this Parisian-inspired terrasse in Soho, you're treated to nonalcoholic spritzes and an exclusive outdoor menu that includes truffle popcorn, foie gras sliders, a mini Parisien (a small baguette with Parisian ham, butter and emmental), and pissaladière (focaccia with onion marmalade, anchovy and taggiashe olives). In other words, a perfect French escape, sans the flight.

15 Watts Street, New York, NY, maisoncloserestaurant.com

L'Avenue at Saks

The two-floor, Parisian-inspired dining room inside Saks Fifth Avenue is always there for sustenance—but in the warmer months, take your shopping break on the restaurant's rooftop terrace, with NYC views and aptly named cocktails, like "Saks and the City" (togarashi Tequila, grapefruit, lime, agave, and soda). Dinner is served from 4 p.m. to close on Tuesday through Saturday.

8 East 50th Street, New York, NY, fifthavenue.nyc

While this estiatorio has two more NYC locations with lovely sidewalk seating, the Rockefeller Center one is so special. Look closely and you'll notice the reflection of Radio City Music Hall in the restaurant's large windows. That's right—snagging a seat on this spacious patio means you'll be dining with a view of one of the Big Apple's most iconic landmarks.

Corner of 1271 Ave of the Americas, West 50th St, New York, NY, theavragroup.com

It's hard to rival the inside of Chef Richard Sandoval's tán, which practically transports diners to Tulum, but the patio feels just as special. Because the restaurant is on the second floor, it sits above the chaos of NYC streets and is quite peaceful.

209 East 49th Street, New York, NY, tannewyork.com

Jeffrey's Grocery

While best known as a seafood restaurant, Jeffrey's Grocery, which sits at a relatively quiet West Village corner, is one of our favorite places on a weekend morning for brunch. Pro tip: The pancakes are a sweet tooth's dream.

172 Waverly Place, New York, NY, jeffreysgrocery.com

Cecconi's Dumbo

Dumbo is one of the best places to be when you want to spend the entire day outside. Any meal on Cecconi's outdoor terrace, with a clear view of the Manhattan skyline, is an absolute treat.

55 Water St, Brooklyn, NY, cecconisdumbo.com

At this beloved Astoria bar, dine on comfort food (like fried pickles, mac and cheese, and burgers) and sip on innovative cocktails under twinkly lights—with certain bites available until 11:45 p.m. on Friday and Saturday nights. As for brunch, pumpkin spice latte French toast sticks and chocolate chunk banana bread are just two of the must-try offerings.

29-12 23rd Avenue, Queens, NY, thebonnie.com

Ladurée Soho

While particularly dreamy during cherry blossom season, the garden at Ladurée Soho never disappoints—whether you're having brunch, dinner, or afternoon tea.

398 West Broadway, New York, NY, laduree.us

Outdoor seating or not, this is one of our favorite restaurants for Israeli cuisine from celebrated Chef Michael Solomonov. That said, the view of the Manhattan skyline from its prime location on the rooftop of The Hoxton certainly doesn't hurt.

97 Wythe Ave, Brooklyn, NY, laserwolfbrooklyn.com

Il Gattopardo

There's plenty of outdoor seating at this Italian gem in the heart of Midtown. If you're lucky, you'll get a table right on the steps of the renovated Rockefeller townhouses.

13-15 West 54th Street, New York, NY, ilgattopardonyc.com

Sarabeth's Central Park South

This NYC institution has several locations around the city with outdoor seating. If you have to choose one, we suggest the Central Park South location, where you'll have a direct view of—you guessed it—Central Park.

40 Central Park South, New York, NY, sarabethsrestaurants.com

Dante West Village

On the corner of Perry and Hudson sits Dante, which is a favorite spot for brunch or a pre-dinner cocktail. (Take note: there's a $10 Martini Hour between 3 and 5 p.m.)

551 Hudson St, New York, NY, dante-nyc.com

For a casual waterfront option, this taco stand from Danny Meyer is a great place to grab a bite and a margarita with friends on a beautiful summer evening. It overlooks the East River in Williamsburg's Domino Park and is a dream at sunset.

25 River Street, Brooklyn, NY, heytacocina.com

La Mercerie

You could spend hours under one of these blue umbrellas at La Mercerie, and the new Apéro menu between 3 and 5 p.m. is just one more reason to do so. (The Piscine is a divine beverage choice.)

53 Howard St, New York, NY, lamercerieny.com

The South Street Seaport is an outdoor haven in and of itself—especially after its recent redesign—but The Fulton's patio is an especially magical place to visit for unobstructed views of the Brooklyn Bridge, while enjoying a meal.

89 South St, New York, NY, thefulton.nyc

Brunch in the Bowery Garden at Popular (the restaurant within the PUBLIC Hotel) is one of the most peaceful outdoor dining experiences available in NYC. No surprise there, considering the space is inspired by the Tuileries Garden in Paris and the gardens of Italy. As for food and drink, the portions are generous (the stack of delicious pancakes is eye-popping) and the cocktail list is impressive.

215 Chrystie Street, New York, NY, publichotels.com

Jack's Wife Freda Soho

Jack's Wife Freda's Soho location boasts the most perfect outdoor seating for any meal, plus plenty of people watching.

226 Lafayette St, New York, NY, jackswifefreda.com

Named after Frederick Law Olmsted, the architect responsible for the nearby Prospect Park, this neighborhood favorite invites diners to sit in its beautifully lush backyard garden—from where some of the menu's seasonal ingredients come.

659 Vanderbilt Avenue, Brooklyn, NY, olmstednyc.com

Cristina Corvino is a senior editor for Hearst Magazines. A few of her favorite things include all things Christmas, cheese, coffee, and baseball. (Let’s go Mets!) She loves rewatching Gilmore Girls and Downton Abbey, and her favorite new(ish) shows are Ted Lasso and Trying. (Seriously, try it!)

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New york city airport guide: which airport should you fly into.

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A view of Manhattan from an airplane arriving into LaGuardia Airport.

Flying into New York City is an exciting but sometimes confusing voyage. The New York metro area has three major airports, as well as several smaller airports, and various airline options, public transit options and connections between all of them. Depending on where you’re looking to end up in New York City, how much you want to spend and what types of flexibility or amenities you’re looking for, you can decide between the city’s two international airports, LaGuardia International Airport (LGA) or John F. Kennedy International Airport (JFK), both in Queens, or Newark International Airport (EWR) in Newark, New Jersey. Here’s how to choose.

International Airports In And Around NYC

New York’s three major airports include LaGuardia International Airport (LGA) or John F. Kennedy International Airport (JFK), and Newark International Airport (EWR). Several smaller airports operate in the surrounding mento area, including the suburban Westchester County Airport (HPN) - home to Bark Air! - and Teterboro Airport (TEB) in suburban New Jersey. New York Stewart International Airport (SWF) in the Hudson Valley is another option for international flights.

Travelers at LaGuardia Airport in May 2024

When To Fly Into LGA

LaGuardia is located in East Elmhurst Queens, and just minutes away from communities in Flushing, Astoria, and Jackson Heights. If you’re staying in Queens, LaGuardia can be a great option. LGA is notoriously not connected to the city by subway, but offers several public buses, as well as rideshare pickups, to get into Manhattan and the outer boroughs. If you’re staying in Harlem or the Upper West Side, the Q60 also operates direct bus service. LGA is a hub for Delta Air Lines and American Airlines.

When To Fly Into JFK

John F Kennedy airport is an easy commute to and from Queens, Brooklyn, and Long Island. The airport connects to the Long Island Railroad (LIRR) and the MTA subway, so you can really get anywhere from this airport. JFK is also larger than LGA and offers several more airlines and flights, so you may find more flexibility flying through JFK, which is known as New York’s busiest airport. Travelers can also commute to Manhattan via Blade helicopter to and from JFK.

JFK is also home to the retro-inspired TWA Hotel, which is great for layovers, late arrivals, or early departures. JFK is a hub for American Airlines, Delta Air Lines, and JetBlue, which has its own terminal, T5, offering an outdoor dog run, and more amenities.

A Delta airplane landing at JFK Airport

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Newark airport is in New Jersey, so if you’re ending up in New Jersey or Pennsylvania, this airport is certainly your best bet. It’s also closest to Midtown and Lower Manhattan via NJ Transit or by car. Commuting to EWR from Brooklyn or Queens can be tedious and expensive by car, but sometimes it’s the best options for flight times or specific airlines. Travelers can also commute to Manhattan via Blade helicopter to and from EWR.

EWR is a major hub for United Airlines.

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Gwyneth Paltrow’s Goop wellness summit comes to NYC for a hot second

We have the scoop on Goop — that is, Gwyneth Paltrow’s beloved/reviled wellness company, which for the first time is holding its star-studded wellness summit for locals.

Jan. 27 sees In Goop Health is coming to the city — it’s previously been held in Los Angeles — but as you might imagine, it doesn’t come cheap. That didn’t keep it from selling out: Tickets ranged from $650 (the “Turmeric” package) to $2,000 (“Ginger”), depending on the experience (and products) desired.

Attendees get access to “cutting-edge” panels, which are jam-packed with celebrities, an array of medical professionals (dietitians, neurologists) and others, including a medium. Aside from Paltrow, Drew Barrymore, Chelsea Handler, Laura Linney, Meg Ryan and others will speak about their journeys to wellness.

There is also a hall of “experiential activations,” which includes tarot card readings, acupressure and binaural (repetitive) beats meditation, according to the company’s website .

Turmerics get the following: restorative self-care treatments like massages, aromatherapy, home remedies and “super-charged wellness shots.” They also are privy to mind-body-soul classes and well-being sessions like sound meditation and breathwork, food and drink from “Goop Hall,” a welcome kit and a gift bag full of Goop products and wellness swag worth $1,000.

Gingers get all of that and more: lunch with Paltrow and select panelists curated by chef Camille Becerra of Lower Manhattan’s De Maria, a just-for-you morning workout class, the best seats at all the panels and cocktails with “Paltrow and co.” The Ginger gift bag tops out with $3,000 worth of Goop stuff.

The prices aren’t surprising — in 2015, Paltrow opened GOOP MRKT, a pop-up shop that sold lifestyle items and home goods, like an $820 incense burner .

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• Where Semma's Vijay Kumar Goes in NYC

From cheap eats to special occasions, the chef behind One MICHELIN Star Semma reveals his go-to spots.

Chef Interview Editor's Pick My NYC NYC

New York City by The MICHELIN Guide

See the New York City guide

Originally from India, Chef Vijay Kumar spent time in California before switching coasts and moving to New York City, where he heads the acclaimed One MICHELIN Star Semma. While he's found most days behind the stove in the restaurant, he's always eager to get out and explore New York City's many offerings. We caught up with him recently to learn a few of his favorite spots. 

And, to read our Inspectors' take on Semma, click here . 

Where do you grab a coffee?

Bluestone Lane, which is right across the street from Semma, or Kolkata Chai Company for a taste of home.

What's your favorite breakfast/lunch spot?

Clinton Street Baking Company 

What's your after-hours go-to?  

Kati Roll or Mamoun’s Falafel

What's your guilty pleasure? 

Los Tacos No.1 at Chelsea Market, tacos from Jalapeño Food Truck while on my way to catch the Path train home , and dollar pizza from the pizzeria around the corner from Semma. 

Where would you go for a special occasion?

Frenchette .

Where would you bring an out-of-towner? 

Cote , Don Angie , or Dame  .

Tell us about a favorite place in New York City.

One of my favorite spots in NYC is the path by the Hudson River in the summertime. It always feels so magical and refreshing to get the breeze from the river while enjoying the breathtaking views.  

Where might we find you on your day off?

I love to take short road trips and explore the nearest natural attractions and enjoy the local food scene.

Hero image: Courtesy of Vijay Kumar

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Paris in Summer: 14 Must-Sees to Live Like a Local

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2 Days in Bordeaux and Saint-Émilion

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On the Brazilian Coast, a Tropical Town Beloved by Artists and Makers

A guide to Paraty, on the Costa Verde, with tips on where to stay, shop and island hop from the artist Vik Muniz and four other insiders.

By Nora Walsh

T’s monthly travel series, Flocking To , highlights places you might already have on your wish list, sharing tips from frequent visitors and locals alike. Sign up here to find us in your inbox once a month, and to receive our weekly T List newsletter. Have a question? You can always reach us at [email protected] .

Roughly halfway between São Paulo and Rio de Janeiro, the coastal town of Paraty (population 45,000) isn’t the easiest place to reach. It requires a four-hour, mostly mountainous drive from either city, a 45-minute helicopter charter or arrival by sea. It’s that relative seclusion that keeps the tourist hordes and unbridled development at bay, despite the town’s obvious appeal. Set on Brazil’s Costa Verde, with mountains covered in rainforest on one side and the emerald green waters of Ilha Grande Bay on the other, Paraty (pronounced para-CHEE by locals), preserves more than 30 blocks as its historic quarter, a grid of pedestrian-only cobblestone streets lined with whitewashed 18th- and 19th-century facades, many of them remnants of the Portuguese colonial era.

Starting in the mid-1600s, the town grew prosperous as a seaport during the country’s gold rush (many of the biggest gold mines were in the neighboring inland state Minas Gerais) — and as a hub for the slave trade. African slaves not only worked in the mines but built much of the town’s early infrastructure, such as its roads. Once the gold stopped coming through Paraty for export in the early 1700s, the town continued to harvest sugar cane and produce cachaça, the national spirit, before shifting its economic focus to the coffee trade. At the end of the 19th century, Santos, 190 miles to the south, supplanted Paraty as the country’s primary coffee-exporting port, and the town began to languish. “It fell off the map,” says Luana Assunção, the owner of the Rio-based travel company Free Walker Tours. “It became isolated and poor. Many houses were abandoned.”

By the 1970s, a new highway and an influx of urban transplants had given Paraty an infusion of new life. Lured by the area’s affordability, a number of artists, designers and other creative types began renovating the old mansions and opening a handful of galleries, boutiques, cafes and small hotels, turning the long-forgotten town into an alluring vacation destination.

“I was worried that mass tourism would endanger the future of the culture and the nature in Paraty, but it didn’t happen,” says the nature photographer Dom João de Orleans e Bragança, who has been visiting Paraty since 1968 and now lives there most of the year. He credits the strict building codes for imbuing the town with a certain timeless quality, even after the pandemic when the area’s second-home owners began spending more time in Paraty. “You’ll never see a skyscraper, and we don’t have big resorts or hotels here.”

What Paraty does have is easy access to the dozens of small islands and sandy coves across the bay (local traineiras , renovated wooden fishing boats; large schooners; and speedboats are all available for visitors to rent for daylong outings), and the countless hiking trails, waterfalls and beaches that are part of the massive Serra da Bocaina National Park. Visitors can also make day trips to a handful of villages home to Indigenous and historic Black settlements that have maintained a strong cultural identity. “There’s layer upon layer here,” said Lena Santana, a Brazilian costume and fashion designer who has been living in Paraty for the last decade. “It creates a certain kind of depth that makes people want to stay.” Here, Santana and four other locals and longtime Paraty visitors share their recommendations for where to stay, eat and explore.

The Insiders

Silvia Furmanovich , a fine-jewelry designer based between São Paulo and New York City, has been traveling to Paraty every other year for the past three decades.

The artist and photographer Vik Muniz , who lives in Rio de Janeiro and New York City, has been visiting Paraty since 1999.

Diana Radomysler is a partner and director of the interiors and design department at the São Paulo-based architecture firm Studio MK27. She travels to Paraty annually with her family.

Lena Santana , who was born in Salvador, Brazil, and moved to Paraty a decade ago after 15 years in London, owns a boutique, Atelier Napele, in the historic center, and Bus Stop Paraty, a guesthouse, 12 miles outside of town in Playa Grande.

Gisela Schmitt , originally from São Paulo, is the chef and owner of Paraty’s Gastromar restaurant and a boat-catering company.

Illustrations by Richard Pedaline

“I love to stay at Casa Turquesa , built on the ruins of an 18th-century mansion in the old town. Everything in the Turquoise Suite is white and turquoise, from the fabrics to the artwork. One room has prints from the British botanical artist Margaret Mee, who spent decades traveling to the Amazon documenting flora, which have inspired my work in the past.” (Rooms from about $520 a night.) — Silvia Furmanovich

“I always suggest that friends stay at the Pousada Literária de Paraty, a cozy hotel within a cluster of historic mansions that surround a tropical garden — they return enchanted by both the hotel and its restaurant.” (Rooms from about $350 a night.) — Diana Radomysler

“The Brazilian travel company Matueté has a selection of villas. You can rent the interior designer Linda Pinto’s house in the historic quarter close to the waterfront. It has a beautiful courtyard, so the house is flooded with natural light.” (Rentals from about $1,500 a night, with a three-night minimum.) — Gisela Schmitt

Eat and Drink

“At Banana da Terra , the chef Ana Bueno cooks contemporary Caiçara [the main Indigenous community of the area] cuisine in a charming restaurant in the historic quarter. She offers things like mango and shrimp salad and a hamburger made with crab meat. After dinner, go to Gelateria Miracolo for ice cream and try the flavor made with cupuaçu, an Amazonian fruit that’s closely related to cacao.” — S.F.

“Head to Graúna [about 12 miles north of Paraty], a beautiful valley in the Atlantic Forest, for lunch at Le Gite d’Indaiatiba . The chef is like a wizard of the forest. She makes her ravioli with taioba, an edible plant from the jungle [similar to collard greens]. Call ahead and ask them to prepare the sauna, which is next to a swimmable waterfall on the property.” — G.S.

“ Fugu Japanese Food is a new restaurant that only serves fish that’s been caught fresh the same day, like sororoca [a white local fish] and prejereba [tripletail]. Don’t miss the tuna starter with locally grown shiitake mushrooms or the teishoku, a wooden box with 12 different small portions of menu items, including the day’s fresh catch. There’s also a great sake selection. For dessert, have the wasabi ice cream.” — D.R.

“Recently, one of my favorite designers from São Paulo, Flavia Aranha , opened a store in Paraty. Her pieces are timeless, produced in organic fabrics or natural fibers dyed with Brazilian plants and herbs.” — D.R.

“For handwoven baskets, go to Cestarias Regio Paraty in the historic center. They come in all sizes and are made by local communities. I love the ones made from covo, a fiber extracted from bamboo, that are used to go fishing.” — G.S.

“Visit the village of Cunha in the Paraíba Valley, where the Japanese couple Mieko and Toshiyuki Ukeseki started firing ceramics in a noborigama [a traditional Japanese wood-fired chamber kiln] in the 1970s. A small community of ceramists joined them, and you can buy their pieces at their ateliers or at the ceramics festivals that Cunha hosts throughout the year.” — L.S.

“To pick up authentic Indigenous arts and crafts, such as vases and musical instruments, go to Canoa Arte Indígena . I bought several baskets from there that now decorate my office in São Paulo.” — S.F.

“Paraty has some of the best cachaça in Brazil. My favorite brand is Cachaça Maria Izabel . [Maria Izabel] and her daughters own a sugar cane plantation in Sítio Santo Antônio, about six miles north of Paraty, where they still produce the spirit by hand. You can do a tasting at the distillery and buy bottles there, or at shops in town.” — V.M.

“The Livraria das Marés is a big-city bookstore in a small town. It’s a contemporary space designed by the architect Bel Lobo with black metal shelves and a wood-paneled floor and ceiling. There’s a delightful cafe at the back.” — D.R.

“Don’t miss Saco do Mamanguá, which is the world’s only tropical fjord. You can only get there by boat, and you’ll pass Caiçara villages along small beaches. From there, you can hike to the peak of Mamanguá’s Pão de Açúcar for dramatic views of the entire Ilha Grande Bay. Another option is to rent kayaks at one of the beaches and paddle deep into the mangroves at the very end of the fjord.” — G.S.

“ Fazenda Bananal is a great place to take children. It’s a nature preserve in the forest with a farmhouse. There are walking trails, farm animals and a restaurant called Ninho that’s absolutely incredible. Many of the ingredients come from the farm. I had the best slow-cooked pork of my life there.” — V.M.

“Visit Quilombo do Campinho [a settlement about 10 miles south of Paraty founded at the end of the 19th century by formerly enslaved people]. There’s a restaurant that serves fresh grilled fish and a shop with beautiful wooden animal sculptures, rugs made of straw, bamboo furniture and jewelry made from local tropical seeds. On the way home, stop at the village of Paraty-Mirim, where you can buy artisanal wares from the Guaraní tribe; then swim at its gorgeous beach, which is bordered by mountains and a river.” — L.S.

“One of the best ways to enjoy Paraty by sea is to book Gisela Schmitt’s Sem Pressa boat tour, which takes you to the surrounding coves and swimming spots (my favorite is Saco da Velha) while offering delicious local plates like cachaça- and beet-cured prejereba [tripletail fish], fresh oysters and mussels.” — V.M.

Practical Matters

“It’s fun to be in Paraty during one of its festivals. There’s FLIP [Festa Literária Internacional de Paraty], a large and influential literary festival [this year it will be held in October] and loads of other events throughout the town.” — L.S.

“The best time to visit is from May to August, when there’s less rain, the sky is beautiful and the sea is wonderful.” — G.S.

These interviews have been edited and condensed.

A picture caption with an earlier version of this article misstated the types of crafts that are sold at Canoa Arte Indígena; they include baskets, ceramics and beaded jewelry, not feather headdresses.

How we handle corrections

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How Beyond Meat is trying to get its sizzle back

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When Beyond Meat went public in 2019 in an initial stock offering that saw its shares nearly triple in price, it seemed to confirm that plant-based meats had arrived.

The food technology, capable of converting beans into something approaching meat in taste and appearance, caught the imagination of the public, restaurant chefs and media alike. Deals with fast-food chains and soaring sales during the COVID-19 pandemic seemed to only underscore how a once-fringe idea had gone mainstream.

But those heady days are over as industry sales have fallen amid concerns about the healthfulness of plant-based meat, a sticker price that remains higher than a basic burger — and the fact that the product still only approximates the real thing.

Ethan Brown went vegan but missed fast food. So he started a revolution

Beyond Meat is changing the way people eat. Can it live up to its founder’s wildest dreams?

Jan. 10, 2020

“We thought we were just gonna go from our meteoric rise into the mainstream and not have to deal with this cycle that we’re in,” said Beyond Meat founder and Chief Executive Ethan Brown in an interview at the company’s new El Segundo offices. “The trough has been a difficult place to be the last couple of years.”

Now the company is betting it can turn around its fortunes with a newly formulated burger that it says not only is a big leap in taste, but has won the seals of approval of leading health and nutrition organizations.

“I give credit where it’s due. I think they’ve made some clear improvements in the ingredients and nutritional profile, so there’s clear progress there,” said John Baumgartner, an analyst at Mizuho Securities who has had an “underweight” rating on Beyond’s stock.

As the first plant-based meat company to go public, Beyond has been an industry bellwether, with its travails documented in the media and regulatory filings.

Though the company’s growing lineup, including breakfast patties, beef tips and chicken tenders, are sold at 130,000 retail and food service outlets worldwide, some of its heralded fast-food deals with companies such as Carl’s Jr., Dunkin Donuts and KFC have either petered out or not moved beyond test phases.

It’s also faced stiff competition from chief rival, Impossible Foods in Redwood City, Calif., which has made fast sales gains at supermarkets and is available as a Whopper at Burger King.

Beyond’s net revenue fell by more than 25% to $343 million in 2023 compared with 2021. Sales decreased an additional 18% in the first quarter of this year, with the company racking up $54 million in losses.

With numbers like that, investors have taken a beating. The stock is down more than 90% since its all-time highs topping $200 in 2019. Shares closed Friday at $7.59.

The sales decline has taken a sharp financial toll, with the company’s cash position falling from $733 million in 2021 to $190 million last year.

That prompted TD Cowen in a May earnings note to say the company may run out of money if it can’t stem the bleeding or raise funds — an outcome Brown dismisses. In Beyond’s quarterly conference call, the chief financial officer talked about raising funds through either debt or equity.

“It’s challenging,” Baumgartner said. “The category is still trying to find its way.”

Sales of plant-based meats and seafood were down 12% in 2023 to $1.2 billion, with unit sales falling even more by 19%, according to the Good Food Institute .

While the novelty of plant-based meat has worn off, what has stuck are persistent cries of “fake” or “faux” meat by critics — a diverse group that includes nutritionists, the entrenched meat industry and whole food absolutists who proselytize eating foods closer to nature.

The meat industry has for years helped bankroll a campaign highlighting the highly processed nature of Beyond’s and other makers’ plant-based beef products. “Fake meat, real chemicals,” is one such campaign sponsored by the Center for Consumer Freedom, a business-backed nonprofit.

“Our campaign simply informed the public about what’s in fake meat. Consumers have seen past the marketing spin and realized that these products are just ultraprocessed goop that costs more and isn’t healthier than real meat,” James Bowers, executive director of the center, said in an emailed statement to The Times.

Beyond has tried to stress that all its ingredients come from plant-based sources, but there are many nutritionists on the web who also have voiced concerns about the fat and sodium content of the older burgers — and an industrial process that creates a product Grandma would not have stocked in her kitchen.

Baumgartner thinks those voices have resonated more than any industry-backed campaign.

Brown maintains entrenched food lobbies are the real culprit, while also acknowledging their effectiveness.

“So if you look at 2020, 50% or more of consumers thought that plant-based meat was healthy. That dropped to 38% in 2022. And it’s probably lower today,” he told The Times.

Beyond is banking its turnaround on the fourth iteration of its burger meat, which began wide distribution in May. Beyond has switched from canola and coconut oils to avocado oil, reducing saturated fat by 60% to 2 grams per serving, while cutting sodium by 20%.

Brown said the new recipe, which includes peas, red lentils, faba beans and brown rice, was developed through consultation with the company’s scientific and nutritional advisors, as well as leading health groups.

The new burger has earned key endorsements by the American Diabetes Assn. and Good Housekeeping that Beyond plans to slap on its labeling. The American Heart Assn. is including the product in its heart-healthy recipe collection.

Beyond also says its major recipe change has resulted in its “meatiest, juiciest” burger ever, citing early taste tests to back up its claim. That’s an important consideration, given the competition.

Impossible Foods , founded by a Stanford University biochemist, makes soy-based burgers, using a bean that has been manipulated by the food industry for decades to make an assortment of products. The company’s burgers also contain a genetically modified plant-based version of heme, an iron-containing molecule that is a component of beef.

In online taste tests, Impossible often beat Beyond’s burgers, which are based on peas. Brown chose peas because of alleged health concerns over soy-based products, the vast majority of which are genetically modified.

Impossible’s burgers became the darlings of foodies and chefs at high-end restaurants before the pandemic, and since then, like Beyond, the company has continued to improve them, with multiple versions now available.

Though both companies laid off workers amid the industry’s downturn , Impossible has seen strong retail sales and claims it is “the fastest-growing meat from plants brand” in the country. It’s also managed to make its Impossible Whopper stick on Burger King’s menus. As a privately held company, it does not release detailed financial information.

Overseas, Beyond, which can market its product as non-GMO, sells in far more countries, and, though McDonald’s decided against selling a Beyond-based burger in the United States, it does so in Europe.

Despite how much is riding on its newest burger, Beyond has raised the suggested retail price for an eight-ounce pack of two patties by one dollar to $6.99, partly to offset the higher costs of the ingredients, but also to improve margins.

Baumgartner questioned the move, especially after Beyond had discounted the price of its previous burger.

“I think what complicates the matter now is in 2023, when you had inflation and you were seeing food prices going up, Beyond cut their prices. Now, as prices have generally stabilized, Beyond Meat is raising prices.”

Brown dismissed the concerns, saying the company needs to raise its margins after the previous price cut destroyed them, while doing nothing to improve sales.

Though Brown’s goal has been to achieve pricing parity with animal meat, he said Beyond’s customers — health-conscious and concerned about the environmental issues surrounding the beef industry — have been found to be “price-insensitive.”

The fundamental challenge for Beyond, he said, is turning around the wider perception that its plant-based meat is not good for you.

“Once that narrative became complicated for people because of misinformation or whatever, it became harder to grow the business. We have addressed that thoroughly in this product,” he said.

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Letters to the Editor: Lab-grown meat for wealthy vegetarians? Let’s try feeding everyone first

June 28, 2023

Laurence Darmiento covers finance, insurance, aerospace and dealmakers in Southern California for the Los Angeles Times. He joined the paper in 2015 as an assistant business editor and has overseen finance, real estate and Washington business coverage. Previously he had been the managing editor of the Los Angeles Business Journal and was a reporter for the Los Angeles Daily News and other outlets. A New York native, he is an alumnus of Cornell University.

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