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The best Airbnbs in Florence

By Charley Ward

Best Airbnbs in Florence from cosy stays to maximalist vibes

As the birthplace of the Renaissance movement, Florence is renowned for its stunning architecture, monuments and galleries, making it a hotspot for those seeking to soak up some culture among the backdrop of Tuscany’s stunning verdant hillsides. The best hotels in Florence are opulent and grand, making full use of the city’s many majestic historical buildings, but for a more authentic slice of dolce vita, there is also an abundance of wonderful Airbnb offerings available throughout the city to explore.

That’s where we come in, scouring through the listings to find our top picks, from cosy boltholes along the river Arno to lavish Renaissance apartments right in the thick of it. Each of the Florence Airbnbs below has been rated for its strong aesthetic appeal, helpful host and fabulous spot in the city, so you’ll be ready with all you need to truly live like a local. Here are the best Airbnbs in Florence to book right now.

While we have not stayed in every Airbnb featured, unless otherwise stated, these listings are vetted based on Superhost status, amenities, location, previous guest reviews and decor.

Location San Lorenzo Sleeps Six Price From around 112 per night  In Florences historical San Lorenzo district this smart...

Best Florence Airbnb for: modern elegance

Location: San Lorenzo Sleeps: Six Price: From around £112 per night

In Florence’s historical San Lorenzo district, this smart townhouse demonstrates quiet luxury, offering a chic modern feel among the city’s beautiful ancient architecture. High ceilings and a refined colour palette of greys and whites are pepped up with arty wall treatments and paired with a thoughtfully curated mix of antique and handmade furniture pieces. There are two airy double bedrooms with windows that look out over a private outside space, a rarity in this busy city, which offers a quiet retreat from the crowds. In fact, there are two terraces, so ample space to enjoy an al fresco dinner at home or a leisurely morning espresso. Access to a garage is available on request.

Location Oltrarno Sleeps Four Price From around 151 per night  Head left when you reach the banks of the Arno river and...

Best Florence Airbnb for: a cosy hideaway

Location: Oltrarno Sleeps: Four Price: From around £151 per night

Head left when you reach the banks of the Arno river and you’ll reach Florence’s buzzy Oltrarno district, known for its artisanal heritage and abundance of bars, restaurants, galleries and museums. It’s here, in San Frediano, you’ll find this sleekly designed apartment. It has two double bedrooms, both with en suites, and a beautiful terrace replete with a bistro set. It’s not huge, but every inch of space has been cleverly used, and the smart interior finishes – a delicate, spindly floor lamp, a mahogany-toned four poster bed, impeccable parquet flooring – reaffirm that Italians do style best.

Location San Frediano Sleeps Four  Price From around 102 per night  Forget sharp modern interiors this San Frediano spot...

Best Florence Airbnb for: Italian home comforts

Location: San Frediano Sleeps: Four (two on a pull out bed) Price: From around £102 per night

Forget sharp, modern interiors, this San Frediano spot is pure Tuscan charm, offering a cosy home away from home that doesn’t compromise on top notch amenities. Wooden beams stretch across the ceilings, patterned curtains jostle against contrasting striped wallpaper, and in the kitchen, pretty tiles sit with rustic whitewashed kitchen cupboards. There’s a large comfy sofa to sprawl on in the evenings and, in the bedroom, a king-sized bed with a memory foam mattress. From the living room, you can go through to the private garden, where a mix of fig and plum trees ripen in summer and aromatic herbs grow year-round. Guests also have use of the barbeque and fire pit. There are plenty of restaurants to visit nearby, including a Michelin-starred offering just a thirty second walk away.

Location San Lorenzo Sleeps Four Price From about 116 per night  If youre staying in Florence this is exactly where you...

Best Florence Airbnb for: proximity to the sights

Location: San Lorenzo Sleeps: Four Price: From about £116 per night

If you’re staying in Florence, this is exactly where you want to be – right in the heart of the Piazza del Duomo, two minutes walk from the Cathedral, and within the grounds of the same building that houses the Galleria Accademia. You’re just steps from the San Lorenzo markets, where you can pick up some leather goods, a souvenir or a bite to eat and, for discerning shoppers, the likes of Gucci, Prada, Salvatore Ferragamo, Valentino, Armani and Fendi are all just a few minutes’ walk. Inside is simple, spacious and clean; previous guests have been very complimentary about the interiors, with a few nods to the comfortable mattress, too.

Location Santa Croce Sleeps Three Price From about 108 per night  For the best views over Florence a loft space is best...

Best Florence Airbnb for: fantastic views

Location: Santa Croce Sleeps: Three Price: From about £108 per night

For the best views over Florence, a loft space is best – and this beautiful offering certainly delivers. There are expansive views over the Basilica of Santa Croce and its surroundings, and when you're back on the ground, you’re just a short walk from all of the main attractions. Inside? Tasteful and elegant, with plenty of nods towards the Renaissance – and very good air conditioning, according to previous guests, which provides a welcome respite during summer heatwaves. Take note: it’s not suitable for those with mobility issues and perhaps small children; there’s no lift and the stairs up to the apartment are rather steep.

Location San Lorenzo Sleeps Five Price From about 559 per night  Once where Pope Clement VIII resided on his stays in...

Best Florence Airbnb for: lounging in splendour

Location: San Lorenzo Sleeps: Five Price: From about £559 per night

Once where Pope Clement VIII resided on his stays in Florence, this is a prestigious address that immerses you in the rich history of the capital without even needing to head out of the door. There’s a library, an expansive kitchen and three bathrooms; one with a clawfoot tub. Every room is adorned with expansive 18th-century ceiling frescos by the likes of Vincenzo Meucci, Tommaso Gherardini, and Lorenzo del Moro – and previous guests say they’ve been “left speechless” by the decor. It’s a great choice for larger family holidays, with three bedrooms, the largest of which has a luxuriant four-poster bed. Further, the location couldn’t be better: look out of the window and the Cappelle Medicee is right on your doorstep, the Basilica of San Lorenzo and Medici Chapels are only 50 metres away, and the Duomo Cathedral just 300 metres away.

Location San Lorenzo Sleeps Two Price From about 137 per night  The Renaissance period is not renowned for its reserve...

Best Florence Airbnb for: maximalist vibes

Location: San Lorenzo Sleeps: Two Price: From about £137 per night

The Renaissance period is not renowned for its reserve and neither is this vibrant, eclectic apartment. Each room is a maximalist gem of colour and charm, with a mix of antique and contemporary pieces offering much to learn, and a healthy dose of greenery adding some extra flair. The Santa Maria Novella train station, the district’s top restaurants and cafes, and all the Renaissance period’s finest offerings – the Cathedral, the Ponte Vecchio, the Piazza della Signoria, the major museums – are just steps from your door. The double room is yours alone for the duration of your stay and guests are free to use the whole space as they please. However, bear in mind that, in traditional Airbnb style, this is the private residence of the owner, who will be on hand to offer advice, recommendations and information throughout your stay, as you please.

Location Santa Croce Sleeps Three Price From about 414 per night  The piano nobile or “noble floor” in Renaissance...

Best Florence Airbnb for: 14th Century finery

Location: Santa Croce Sleeps: Three Price: From about £414 per night

The piano nobile, or “noble floor”, in Renaissance architecture was historically where its well-to-do occupants kept their principle reception rooms – and that’s where you’ll find this smart flat, offering you the chance to stay in Florence in a suitably princely fashion. This imposing space, just behind the Santa Croce square, is owned by a renowned photographer, who has curated the interiors in a way that blends chic modernity with the building’s traditional rooms to striking effect. 14th century frescos stretch over the ceilings, but the refined, muted palette – and a spa-like bathroom – ensures you have a relaxing spot to retreat to once you’ve retired for the evening.

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The 20 Best Airbnbs in Florence, Italy | Gorgeous Apartments, Lofts + Rooftop Views

Planning a trip to Italy and looking for the best Airbnbs in Florence!?  Well, you’ve come to the right place, because I’ve compiled the ultimate Florence Airbnb guide filled with beautiful apartments, homes, and unique accommodation to make your visit truly memorable!  

The Cradle of the Renaissance, the birthplace of some of humanity’s most revered artistic works, and home to one of the greatest cathedrals on Earth – Florence is a Tuscan city with an incredibly rich history and an abundance of charm!  

Best Airbnbs in Florence

It was the cultural epicenter of Europe for centuries, today offering an incredible range of things to see and do . Fantastic nightlife, delicious food, and plenty of artistic and cultural attractions, to name a few. Centro Storico, the city’s historic core, has hardly changed in the past few hundred years. Here, the tangle of cobblestone streets and ancient buildings immerse visitors in a historic world.

The gargantuan cathedral at Florence’s core is the hub around which the city revolves. The area surrounding this architectural masterpiece is the most central part of the city, from which all of Centro Storico is easily accessible on foot. 

There are plenty of amazing places to stay in Florence, from riverside retreats to central lofts with Duomo-view-terraces. I’ve made a list of the best Airbnbs Florence has to offer, so you can make the most of your trip to this incredible city.

Airbnbs in Florence

Quick Breakdown of Florence Airbnbs

If you’re in a hurry and looking for a quick recommendation, you can trust me to choose the best Florence AirBNB for your own unique travel needs! So I’ve put together this“Quick 5” Florence AirBNB recommendations that are tailored to a range of styles and budgets. Is it value for money or luxury you’re looking for? A cozy couples weekend getaway? A group-friendly beachfront oasis? Or just the best of the best over AirBNB in Florence? Click through these links below and hit “BOOK”. I got your back. 

  • Best Airbnb in Florence, Italy for Couples – Spectacular Private Terrace
  • Best Cheap Apartment in Florence – Lovely, Central, Newly Renovated
  • Best Florence Airbnb for Families – Delicious Next to the Duomo
  • Best Luxury Airbnb in Florence – Cupola Penthouse – Best View of the Duomo
  • Best Unique Airbnb in Florence – La Cave Rouge – Live in a Wine Center in the Center

I’ve also added tons of fun, helpful, and inspiring travel videos for your upcoming trip to Florence! It’s such a magical city with lots to do, so make sure you watch a few of them get loads of ideas for how to spend your time down there!

Unique Airbnbs in Florence

Top 20 Airbnbs in Florence

Now for the full list of the best homes for rent in Florence, Italy! There really is an incredible amount of fun and unique Airbnbs all over Florence, and I think staying at an Airbnb will definitely make your trip here so much better! 

1) Ponte Vecchio Flat

Location: Near Ponte Vecchio and River Arno

Airbnb Plus: No

Superhost: Yes

https://www.airbnb.com/rooms/3798908

Price: €51+ per night

With Ponte Vecchio and the Uffizi Gallery right at its doorstep, this riverside apartment is in a prime location. The Duomo is just a brief stroll away, too.  The interior is simple, elegant, and attractive. And the surrounding area is filled with stunning local shops, restaurants, and wine bars.

Guest Review:  “This flat is in a fantastic location and quite spacious. The bed was very comfortable. The only small drawback to the location is the morning street noise which woke us up and meant we couldn’t have a lie in but means you just have to go and have breakfast and get going. Riccardo gave great food and drink recommendations which turned out to be spot on. The shower is quite small but we managed- many Italian shower stalls are small as we discovered. It was great to have a washer also.” – Corinne

View Photos, Read Reviews & Check Availability

Best Airbnbs in Florence

2) Apartment in the Heart of Florence

Location: San Lorenzo

https://www.airbnb.com/rooms/2662643

Price: €70+ per night

Tucked between the Duomo and the train station, San Lorenzo is market territory and a hip part of town. Here’s where you’ll find one of Florence’s most revered food markets, Mercato Centrale Firenze, and a vibrant atmosphere on the streets. 

This apartment flaunts it’s historic Florentine heritage, with exposed wooden ceiling beams, a Tuscan fireplace, and fitting furniture. The space is light, well-designed, and inviting. 

FLORENCE TRAVEL GUIDE | Top 20 Things to do in Florence, Italy

3) Charming Suite

https://www.airbnb.com/rooms/9956370

Price: €49+ per night

Another gem in the San Lorenzo district, this stylish suite blends old world charm with modern touches. It’s set in an ancient building with exposed brick walls and antiquated ceilings. But modern furniture and amenities make for a comfortable stay. 

Enjoy tea and coffee making facilities, as well as a private bathroom, in a suite that’s impressively central and sophisticated for the price. 

Cheap Airbnbs in Florence

4) Spectacular Private Terrace

Location: Near the Duomo

Superhost: No

https://www.airbnb.com/rooms/540731

Price: €100+ per night

If an uninterrupted view of the Duomo’s main dome from a private terrace doesn’t get you excited, perhaps Florence isn’t the city for you. This apartment boasts some of the best views in town and is located a literal stone’s throw away from Pizza del Duomo. 

One of the unfortunate things about Airbnbs in Florence is that many are perched up a few flights of steep stairs. This apartment is a rare exception, offering an elevator up instead. It’s modern, elegant, and outrageously romantic. 

Florence in 4K

5) Casina BP – Historical Center

Location: Sant’Ambrogio – Santa Croce

https://www.airbnb.com/rooms/10109606

Price: €48+ per night

A small, simple studio in the heart of the city, this place offers great bang for your buck. It’s located in Sant’Ambrogio , where you’re more likely to find relaxed cafe-dwelling locals than tourists. Yet it’s incredibly central, with the Duomo reachable in under 10 minutes on foot. 

The Santa Croce district is one of the few areas in Florence that retains an authentic Florentine atmosphere. Quiet in the day, with an inviting local feel, and elegantly vibrant in the evenings. 

Where to stay in Florence - Best AIrbnbs

6) Delicious Next to the Duomo

https://www.airbnb.com/rooms/13205580

Price: €140+ per night

Planted practically on Piazza del Duomo, this apartment is about as central as can be. Perhaps its most charming feature is the roof terrace, with spectacular views of Florence Cathedral. Day and night, the views never fail to impress. 

It can sleep up to six guests, so is ideal for families groups of friends hoping to split costs. Thankfully, the sixth-floor apartment also features an elevator.

How to See FLORENCE IN A DAY

7) In the Center of Florence Near the Duomo

https://www.airbnb.com/rooms/13616939

Price: €53+ per night

Wooden floors and classic wooden ceilings flow throughout this comfortable city apartment. It’s elegantly styled, clean, and comfortable, with a crib on offer if you’re traveling with a little one. It’s within easy walking distance of all the major attractions, as well as a range of Florentine restaurants , shops, and markets. 

Airbnbs in Florence, Italy Travel

8) Romantic Apartment Suite with View of the Duomo

Location: Via del Corso (near the Duomo)

Airbnb Plus: Yes

https://www.airbnb.com/rooms/plus/17510515

Price: €95+ per night

A cozy mezzanine style bedroom hovers over the living space of this charming apartment. Set in an old building, many of the room’s historic accents still remain. And they’re highlighted with splashes of antique furnishings. 

The panoramic views from the terrace are exceptional, with the Duomo in sight.  The space is clean, quirky, and comfortable. Perfect for a romantic retreat or family vacation. 

13 Tips for a FANTASTIC Trip to Florence

9) La Cave Rouge – Live in a Wine Center in the Center

Superhost: No  

https://www.airbnb.com/rooms/40179213

Price: €59+ per night

If you prefer art history, unique spaces, and wine, more than you crave a sun-filled apartment, this place will suit you to a tee. It’s a cellar that once formed part of legendary Benvenuto Cellini’s sculpting studio. Now converted to include all the comforts of a city apartment.

It’s an incredibly cozy underground hideout, tucked beneath the bustle of the city center. And you can grab a bottle of wine – free of charge!

Best Airbnbs in Florence, Italy Travel

10) Renaissance Apartment in Historic Building with Duomo Views

Location: Piazza del Duomo

https://www.airbnb.com/rooms/plus/14437184

Price: €150+ per night

While this apartment may not be for everyone, it certainly offers a unique experience to those who stay there. From top to bottom, it’s decorated to reflect renaissance-era Florence . The whole place is bursting with color and flamboyant decor. 

Every last detail has been thought of, from antique furniture and ornate detailings to vibrantly painted walls and cupboards. It also happens to be set in a historic building right on Piazza del Duomo.

10 BEST Things To Do In Florence | ULTIMATE Travel Guide

11) Tuscan Apartment in the Heart of Florence

Location: Santa Maria Novella

https://www.airbnb.com/rooms/4176197

Price:  €65+ per night

Located just outside of the San Lorenzo district, this comfortable apartment sleeps four guests in style and boasts a stunning private garden. It’s set in a historic building, built in the 1300s, and is within easy walking distance of the main attractions. Restaurants, markets, shops, and more also lie right outside its door. 

Where to stay in Florence - Best Airbnbs

12) Yome – Panoramic Loft – Terrace Duomo View

https://www.airbnb.com/rooms/967238

Price: €60+ per night

Kick back with a glass of wine on a spacious, sun-splashed terrace, surrounded by plant-filled trellises and terracotta roofs. From here, you can even spot the top of the Duomo’s main dome. The rest of the apartment has an authentic homely atmosphere and all the amenities you’ll need for a comfortable stay.

LEGENDARY PASTA & SANDWICHES! Food Tour of Florence Italy

13) Lovely, Central, Newly Renovated

Location: Just outside Centro Storico

https://www.airbnb.com/rooms/1111311

Price: €32+ per night

Located a hair’s width from Florence’s Centro Storico, this apartment offers the cost-effectiveness of being a bit outside the center. But the very heart of the city is still easily accessible in around 20 minutes on foot or by public transport. 

It’s a simple, modern apartment with some quirky touches, great amenities, and space to sleep four. 

Unique Airbnbs in Florence

14) Panoramic Loft with Lift in the Heart of Florence

https://www.airbnb.com/rooms/2411273

Price: €58+ per night

With a mezzanine bedroom, plenty of light, and views of the Medicee Chapels, you’re set for a fulfilling stay in this central loft. Florence’s central market is just around the corner, along with a host of other market stalls and restaurants. Its elegant, modern design pairs well with the few remaining elements of the historic building. 

Florence Foodie guide - Where to eat in Florence Italy!

15) Florence LOFT Airbnb

https://www.airbnb.com/rooms/2552554

Price:  €47+ per night

Settle into a funky, centrally located loft with an industrial-chic attitude. The decoration plays to the industrial feel of the exposed brick, and the furnishings are the exact right level of strange. Snuggle up next to a cozy indoor fireplace and enjoy city views from the window. But tall guests beware: the mezzanine bedroom is tucked beneath a low ceiling in the most charming of ways. 

Airbnbs in Florence, Italy Travel

16) Duomo Flat – Amazing View in Florence

https://www.airbnb.com/rooms/plus/77570

Price: €80+ per night

Across a tangle of terracotta tiles, the Duomo is in full view from the outdoor terrace of this apartment. A truly magnificent sight. The interior is modern and quirky, with plenty of comfortable living space. Decorations dance a line between chic and eccentric, tied together in a pleasing way. Plenty of character and comfort in a winning location.

httpv://www.youtube.com/watch?v=HVUnSzS–F0

17) Florence City View Apartment

https://www.airbnb.com/rooms/3758089

Price:  €90+ per night

Nestled in a narrow alleyway next to the magnificent Florence Cathedral, this apartment is right in the heart of the city. Few things beat a bottle of wine and dinner at a table with spectacular views of the Duomo. 

Rustic wood and tile ceilings are featured throughout, but they’re most prominent in the cozy loft bedroom. The furniture exudes an antique vibe, but the apartment also features all the standard modern amenities. 

Airbnbs near the Duomo, Florence

18) Elegant Apartment with River-View Balcony

https://www.airbnb.com/rooms/plus/4096311

Price: €180+ per night

While most Airbnbs in Centro Storico are within walking distance of the Uffizi Gallery and Ponte Vecchio, this one lies just a 5-minute, river-side stroll away. It’s also an easy walk from the Duomo. Light, elegant, well facilitated, and central, this apartment is set right on the River Arno. 

It can sleep up to six guests comfortably, ideal for a group of friends or a family. Enjoy a bottle of wine on the balcony at sunset, with stunning views of the river.

10 Important Things to Know Before Visiting Florence

19) Cupola Penthouse – Best View of the Duomo

https://www.airbnb.com/rooms/20117870

Having the ‘best view of the Duomo’ is a bold claim, but it’s hardly an exaggeration. With the cathedral’s entire northern side in full view, and practically within arm’s reach, the views are hard to beat. And with space for six guests, it’s surprisingly well priced, too. 

The interior of this penthouse is almost entirely modern. But one glance out of the window and you’re reminded that you’re staying in the heart of an ancient city. 

Airbnbs in Florence, Italy Travel

20) Lovely Apartment in Historic Center

Location:   Sant’Ambrogio – Santa Croce

Superhost:  Yes

https://www.airbnb.com/rooms/2481292

Price: €52+ per night

Set in Sant’Ambrogio, immersed in authentic local charm, this apartment makes for a comfortable stay. It once again blends splashes of the historic building with modern touches in a pleasing way. It’s surrounded by characterful local establishments, and the main sights are only a short walk away.

Things To Do In Florence, Italy - Travel Guide & Places To Visit | TripHunter

Am I Missing Any Stunning Airbnbs in Florence? 

Have you visited Florence recently and stayed at a fun, cheap, unique or luxury airbnb that you think should be included on this list! Or maybe you’ve found a Florence Airbnb on your own after visiting one of my recommendations, and think I need to add it? Let me know! I’d love to keep my list of the best airbnbs in Florence as up-to-date as possible! 

Also, if you’re an Airbnb Florence host and would love you property to featured on this list, please feel free to reach out to me! I’d love to take a look at your listing and read your guest reviews!

Florence Airbnbs 2020

Tours & Day Trips From Florence  

While Florence is definitely a spectacular city, I’d definitely recommend taking a day-trip to explore the Tuscan countryside during your visit! The entire region of Tuscany is absolutely gorgeous, with its medieval towns, rolling green hills, and incredible wine tasting opportunities – and Florence is the perfect jumping-off point to explore a lot of different places! 

While you could quite easily rent a car for a day and drive to the nearby destinations, but you can book one of the many tour companies that offer day trips from Florence! Here are a couple solid options:

Where to stay in Florence - Cheap Airbnbs

San Gimignano, Siena & Chianti Day Trip

“Enjoy a full-day tour of Tuscany’s villages and wine regions from Florence and travel into the heart of the beautiful Tuscan countryside. Visit the town of San Gimignano, the wine territory of Chianti, and the medieval town of Siena.”

https://www.getyourguide.com/florence-l32/san-gimignano-siena-and-chianti-full-day-tour-t7679/

Price:  $68.21

Guest Review: “ Carmen and Rafael were great! Very entertaining and the entire trip was fun and well worth the money. The wine tasting was fantastic and this is coming from a man who has gotten a new found appreciation for fine wine, thanks to this experience – I usually dislike wine. Would recommend to anyone who’s in the area looking for great scenic views; food and drink; and an entertaining group of people.” – Jonathan, U.S.A

Siena - Day Trips from Florence 2019

Tuscan 1 Day: Siena, San Gimignano, Monteriggioni, Chianti

“Enjoy an unforgettable day in Tuscany! Visit the charming medieval towns of Siena, San Gimignano and Monteriggioni and discover the beauty of the Chianti countryside landscape. This tour features delicious local wines.”

https://www.getyourguide.com/florence-l32/tuscan-1-day-siena-san-gimignano-monteriggioni-chianti-t17166/

Price:  $71.62

Guest Review:  “Brilliant day out. Exceptional value for money. Food was lovely at lunch (and free wine always a bonus). Siena was stunning, great to have a wander around the other two towns. The wine tasting was fabulous – the host was very good. Our host for the whole tour Andrea was very sweet and helpful, she ensured everyone was safe and looked after. A few stranglers making us a little later than expected but nothing can be helped with that. It is a long day however so make sure you are prepared we were almost 12hours in total – great for us but maybe not suitable for some people.” -Emma, U.K

Visiting Tuscany - Featuring Florence, Pisa, Siena, & San Gimignano!!

Planning a Trip To Florence & Italy?

I’ve lived in Italy for over two years, and have been back several times for different trips, and it’s definitely one of my favorite destinations to explore in Europe! I’d love for you to take a read through some of my favorite articles below! I’m sure they’ll be a great resource for your upcoming travel planning!

  • 10 Amazing Things to do in Florence, Italy
  • The Best 10 Day Italy Itinerary For First Time Visitors
  • The Ultimate 3 Days in Rome Itinerary & Travel Guide
  • 70+ Fun, Fascinating, and Interesting Facts About Italy
  • How to Spend the Perfect Weekend in Rome for First Time Visitors
  • The Best 10 Things to do in Porto Ercole, Italy
  • Top 23 Music Festivals in Italy to Experience Before you Die
  • 30 Music Festivals in Europe to Experience BEfore You Die
  • The 13 Best Places to Visit in Europe in February

Travel to Italy - Best Airbnbs in Florence

Final Thoughts on Airbnbs in Florence, Italy

These vacation rentals in Florence, Italy, offer some of the best accommodation in the city. I was su re to include options at a variety of price points and a range of styles. So I hope you find something perfectly suited to you for your Florentine adventure!

Best Florence Airbnbs

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Home » Europe » 15 of the Best Airbnbs in Florence: My Top Picks

15 of the Best Airbnbs in Florence: My Top Picks

Florence is an INCREDIBLE city and is at the top of many travellers’ Italian itineraries. As the birthplace of the Renaissance, it is a living monument to one of the most glorious times in European history – it’s not one to miss!

Florence is a culture buffs heaven. The city is brimming with stunning architecture, works of art and mouth-watering cuisine. You could spend hours wandering the cobbled streets and soaking in the rich, Italian culture. 

And for you nature lovers, you don’t have to travel to far to get your fix. If you feel like getting out of the city and indulging in a bit of greenery, the Tuscan countryside surrounding Florence is pretty damn spectacular. 

Deciding to head to Florence is the easy part though, right? Who can resist a city full of history and beauty? But deciding where to stay during your visit is not so easy. 

Florence is a well established spot on the Italian tourist route and there are LOADS of Airbnbs on offer. You could spend hours rummaging through them all (and probably get pretty overwhelmed).

That’s where I come in! I’ve compiled the best Airbnbs in Florence, sorted by budget and style to make your decision-making a hell of a lot easier. From massive apartments to fit the whole family, to romantic spots for a couples getaway – there is a Florence Airbnb for every traveller. 

So, let’s get down to business and dive into what each Airbnb has to offer.

Florence

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Quick Answer: These are the Top 5 Airbnbs in Florence

What to expect from airbnbs in florence, the top 15 airbnbs in florence, more epic airbnbs in florence, faqs about airbnbs in florence, what to pack for florence, final thoughts on the best florence airbnbs.

Luxury Apartment W/ Duomo Terrace Florence

Luxury Apartment W/ Duomo Terrace

  • > Incredible location
  • > Exquisite cathedral views

Relaxing apartment for 2 Florence

Relaxing apartment for 2

  • > Awesome location

Boutique penthouse near the Duomo 1

Boutique Penthouse near Duomo

  • > Private rooftop terrace
  • > 360 views including Duomo

Cosy room with private bathroom 1

Cosy Room W/ Ensuite

  • > Private bathroom
  • > Quiet neighbourhood

Duomo Suite W Workspace Florence

Duomo Suite W/ Workspace

  • > Workspace

Travelling to Florence is pretty high up on many globe-trotter’s to-visit lists. Full of rich history and culture, divine food and lush green, Tuscan surroundings – it’s not one to miss.

If you’re looking for individuality and character in your accommodation, you’ve come to the right place. Airbnbs in Florence Italy come in all manner of shapes and sizes. From private rooms in bed and breakfasts to romantic studios, to entire holiday rental units packed with amenities for the whole family.

View over Florence river and city

What you get from your holiday rentals depends on your budget and where you want to stay in Florence . If you book a private room in an apartment or choose bed and breakfasts or farm stays, it’s more like a hotel or a hostel – though your welcoming hosts may invite you to share their kitchen or dining room.

In apartments or flats, you get to enjoy the entire rental unit to yourselves and you should have access to homely amenities such as a fully equipped kitchen, laundry facilities and/or living area.

Some flats offer terraces with panoramic views, which are particularly sought after! Also, be sure to stay close to public transport such as the train station if you plan on taking any day trips from Florence , Italy.

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We’ve included links to Booking.com as well throughout this post — as we have found many of the same properties available on Booking and they are usually at a cheaper price! We’ve included both button options where we can to give you the choice of where you book 🙂

There are so many incredible places to visit when travelling to Italy . And this ancient, red roof-tiled city is not one to miss off your Italian escapade. Whether you’re heading for the food, the culture or the countryside – there will be a Florence Airbnb for you.

Here is my list of the 15 best Airbnbs in Florence, curated with you in mind.

Luxury Apartment W/ Duomo Terrace | Overall Best Value Airbnb

Luxury Apartment W/ Duomo Terrace Florence

It’s all about location, location, location at this third-floor Florence apartment rental. Head out onto the shared panoramic terrace on the sixth floor, and you’ll have exquisite views of the Duomo and Giotto’s Campanile. You could spend hours up there!

The entire rental unit has basic amenities, such as a kitchenette, a bathroom, and a spacious living area in addition to the queen-sized bed. While the sofa pulls out into an extra sofa bed, I’d say this place is perfect if you’re travelling as a couple . Four might be a tight squeeze.

Relaxing apartment for 2 | Best Budget Airbnb in Florence

Retro style bedrooms with draws, bed, artwork and a window.

Despite being one of the most popular cities to stay in Italy and having a higher cost of living than most, it’s not hard to find budget accommodation in Florence, Italy. This entire rental unit is light and bright, as well as being conveniently located within walking distance of Duomo Square.

There are fabulous views across the city rooftops. In the apartment itself, you’ve got a comfortable bedroom with a queen-size bed, a kitchenette and a bathroom with a shower. If you’re travelling on a budget , you will love this pad.

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Boutique Penthouse near Duomo | Over the Top Luxury Airbnb

Modern kitchen. White and black interior design. Door that leads out to a terrace with comfy outdoor furniture.

This beautiful home has an absolute showstopper of a private terrace. Where you can enjoy your morning coffee with a view of the Duomo under the warm Tuscan sun.

But that’s not the only thing you’ll love. From the moment you come in and receive a thoughtful welcome kit, you’ll know that you’re in one of Florence’s top Airbnbs. Other lovely touches include Ferragamo toiletries, luxury towels and linens!

Psst…

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Cosy Room W/ Ensuite | Perfect Florence Airbnb for Solo Travellers

Simple, cosy bed room with a window and a stylish headboard

For solo travellers, it’s easy to just look for the nearest Florence hostel . But why would you stay in a noisy sweaty dorm when you can have a gorgeous, private room like this?!

Located in a historic building, it’s on a quiet street a little out of the main tourist haunts. So you’ll get a glimpse of real Italian life. The charming room has its very own private bathroom, and you’ve got access to the living room and fully equipped kitchen. What more could you want?!

Duomo Suite W/ Workspace | Perfect Short-Term Airbnb for Digital Nomads

Simple, relatively small room with a bed and a desk.

For you digital nomads in Italy , if you need to inspire your creativity, there are few better places to do so than the Florence city centre. This beautiful entire, spacious apartment rental is a charming home with modern furnishings.

It has a dedicated workspace, a king-size bed, a sofa bed and your very own en-suite bathroom. There is tons of natural light throughout and it is within walking distance of Florence centre. It’s at a very reasonable price too.

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Here are a few more of my favorite Airbnbs in Florence!

Casa di Delizie

Renaissance styled bedroom with artwork covering the walls. Bed in the centre of the room covered in rose petals.

Want to sweep your other half off their feet? If an original fresco in a private Medici tower won’t do that, I’m not sure what will. The king-sized double bed is right under said fresco on a raised mezzanine level.

While underneath, there’s a jacuzzi where you can rest your tired muscles after a long day of exploring the best places in Florence. All of that and breakfasts are included too! This has got to be one of the best Italian Airbnbs .

Family Home in Central Florence

Modern, cosy bedroom with large window, bed and artwork on the wall

This stylish and luxurious home is the ideal base for families of any age visiting Florence. There’s space for up to eight guests across this two-bedroom apartment. And though there are only two bedrooms, there are five beds in that space!

Its location means it’s easy to get to and from the nearby museums, and there are a whole host of restaurants on your doorstep. If you don’t fancy going out, there’s a fully equipped kitchen where you can cook up a family favourite. No matter what’s on your Florence itinerary , this place is close to it all.

Renaissance Apartment in Historic Building

Extravagant, Renaissance styled lounge room with wooden ceiling and large rug.

This eccentric Italian apartment is exactly the kind of place you come to Airbnb for. It feels like you’re right inside a painting and is a bloody great Italian holiday rental . Though the listing says three guests, I’d suggest this is better for a couple.

Despite being packed with antique furniture, there are some subtle mod cons, such as air conditioning and a flat-screen TV. All of that, and it’s smack bang in the historic centre with epic Duomo views.

Arnolfo B&B “Biancone”

Living area in Airbnb. Colourful, cosy with plants, sofas and a small dining table.

This warm and welcoming Florence Airbnb offers budget travellers the chance to save some money. The two single beds setup means this is perfect for two friends travelling together.

Breakfast is served between 8 and 10 in the morning, the perfect fuel for getting out and exploring for the day. You’ve got air-conditioning, Wi-Fi, and a TV – which will keep you from getting bored when you’re at the B and B.

Casa Belvedere Firenze

Casa Belvedere Firenze

This Tuscan house is less than 10km and half an hour from Florence by car. Staying in Tuscany ‘s countryside in a refreshing retreat from the bustling city. While you won’t be in the city centre in this Airbnb, you can indulge yourself with the gorgeous views from the terrace.

This Airbnb has a beautiful bedroom with a big bed and stunning views from the windows. This Airbnb is best suited for two people but it does have a sofa bed if you want to squeeze in a double more.

Mamo Florence – Brancacci Suite

Mamo Florence - Brancacci Suite

This Airbnb is the real cream of the crop and is PERFECT if you’re heading to Florence with a big group. With three bedrooms and bathrooms – this Airbnb has got to be the pad for you and your mates. It’s also great for families.

The interior is simple and modern. It’s in a damn good location – just a short walk to the main attractions and yummy restaurants. Travelling Italy isn’t always cheap , so if you want to save your Euros you can opt to use the fully-equipped kitchen to whip up a meal at home.

Terrace 5 Mins From Duomo

Simple bedroom in airbnb. Comfy bed on an elevated floor. Lots of light coming in from the window

This Airbnb is particularly great if you’re just in the city for a short time, you’ll need a superb location to pack everything in. Thankfully, this apartment in a renovated monastery is just a few steps from some of the best things to do in Florence . Such as the Uffizi Gallery, Duomo Cathedral , Ponte Vecchio, Piazza della Signoria, Santa Maria Novella and more restaurants than you can shake a stick at.

Rooftop Statuto 19

The large, private terrace in the Airbnb with amazing views over the city in background. Dining table and loungers on terrace

The only thing that makes this panoramic rooftop even better than it looks in the photos is when you find out how much it costs to rent this gorgeous apartment. With sun loungers, a couch, and a dining table, you could spend your whole Florence holiday up here admiring the view.

The penthouse also boasts a complete kitchen with air conditioning and a flat-screen TV inside – for the limited time each year when it’s too cold to use the roof terrace.

Signoria Suite Art Gallery

Living room in the Airbnb. Sophisticated decor with a big white, comfy sofa in the middle

A little warning before you get your heart set on this place; you may never want to leave! This entire residential home is in the heart of the Florence city centre overlooking the Piazza Signoria.

You are within walking distance of many of the top sites. Including the Ponte Vecchio, Uffizi Gallery , Piazza della Signoria, Santa Croce and Hall of the Five Hundred.

This luxury apartment has one bedroom and one bathroom. Plus it has tons of natural light and all the amenities you would need for a comfortable stay such as air con and a hair dryer.

Apartment Near Uffizi Gallery

Spacious bedroom in the Airbnb with a tv, bed, table and chairs. You can see the staircase against the wall going up to the second floor.

Right in the heart of Florence, this beautiful apartment is perfect for small groups of friends. Step back in time to the 1400s with elegant furnishings and Renaissance ceilings.

Despite being more than 600 years old, there are some modern touches, such as a mezzanine level with two beds and a fully equipped kitchen. All of the attractions are right on your doorstep too!

Here’s what people usually ask me when they look for holiday homes in Florence.

What is the best Airbnb in Florence with a terrace?

Rooftop Statuto 19 is a pretty epic Airbnb if you’re after a terrace with unreal views. The terrace has loungers, a dining table and a couch – you could spend half your holiday up here just taking in the view!

What is the best Airbnb in Florence for families?

This Family Home in Central Florence is the perfect pad for you and your family to perch up in Florence. It’s in a great location to explore the city. Plus if you want to save some money and dine in at home, there is a fully equipped kitchen and dining room to enjoy a family meal together.

What is the best Airbnb luxury Airbnb in Florence?

Without a doubt, Boutique Penthouse near Duomo has got to be one of the most luxurious Airbnbs in Florence. With an epic private terrace and a lovely welcome kit on arrival, this Penthouse is one of a kind.

What is the best Airbnb near Duomo?

Relaxing apartment for 2 is smack bang in the middle of the action. As you exit the main door you have the Duomo at your feet and many of Florence’s main attractions are just steps away.

Pants, socks, underwear, soap?! Take it from me, packing for an Airbnb stay is not always quite as straightforward as it seems. Working out what to bring and what to leave at home is an art I have perfected over many years.

Earplugs

Snoring dorm-mates can ruin your nights rest and seriously damage the hostel experience. This is why I always travel with a pack of decent ear plugs.

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Hanging Laundry Bag

Trust us, this is an absolute game changer. Super compact, a hanging mesh laundry bag stops your dirty clothes from stinking, you don’t know how much you need one of these… so just get it, thank us later.

sea to summit towel

Sea To Summit Micro Towel

Hostel towels are scummy and take forever to dry. Microfibre towels dry quickly, are compact, lightweight, and can be used as a blanket or yoga mat if need be.

Monopoly Card Game

Monopoly Deal

Forget about Poker! Monopoly Deal is the single best travel card game that we have ever played. Works with 2-5 players and guarantees happy days.

Grayl GeoPress Water Filter and Purifier Bottle

Grayl Geopress Water Bottle

Always travel with a water bottle! They save you money and reduce your plastic footprint on our planet. The Grayl Geopress acts as a purifier AND temperature regulator. Boom!

Don’t Forget Your Florence Travel Insurance

It’s never very fun when things go wrong while travelling. Grabbing yourself some  good travel insurance  is essential before you head on your trip to Florence.

ALWAYS sort out your backpacker insurance before your trip. There’s plenty to choose from in that department, but a good place to start is Safety Wing .

They offer month-to-month payments, no lock-in contracts, and require absolutely no itineraries: that’s the exact kind of insurance long-term travellers and digital nomads need.

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SafetyWing is cheap, easy, and admin-free: just sign up lickety-split so you can get back to it!

Click the button below to learn more about SafetyWing’s setup or read our insider review for the full tasty scoop.

Well, there you have it. Those are the 15 best Florence Airbnbs (in my humble opinion). Whether you want to stay in a renaissance palazzo, a Tuscan agriturismo, or you just want to be in the centre of all the action, there’s an Airbnb in Florence for you.

Florence is such a beautiful city. Wherever you choose to stay, I know you’ll love it. The city is pretty compact. So no matter which pad you land on you’ll likely be close to most of the main attractions and some damn good food.

Still struggling to make your mind up? If that’s the case, just go for my overall favourite Airbnb in Florence. That’s the luxury apartment with Duomo terrace . You can’t get a more central location for a pretty bangin’ price and it’s pretty stylish too!

Don’t forget to brush up on your Italian before you go. Ciao for now!

View of orange bridge and building across the river.

  • Check out our Backpacking Florence guide for in-depth info for your trip.
  • Use our Where to Stay in Florence guide to plan your adventure.
  • Backpackers and frugal travellers can use our budget travel guide.
  • Make sure you visit the other best places in Florence too.
  • That will of course include many of the stunning National Parks of the Italy .

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Florence, Italy

The 10 best Airbnbs in Florence for an idyllic Tuscan getaway

We've picked the top places to stay in the romantic capital of the Tuscany region

Ella Doyle

There’s a reason why Florence has such a name for itself. This magical city is home to endless opportunities for fantastic food , history and culture. Stuff your face with fresh pasta at Il Giova or sample the world’s most delicious sandwich from a hole in the wall. Get lost in the Uffizi Gallery, go high-end shopping on Via Roma, and make sure you end the day watching the sunset at the jaw-dropping Piazzale Michelangelo. 

Heard enough to book your ticket? Don’t blame you. Whether you’re headed out on a romantic couple’s retreat, with family or to live out the solo-traveller-main-character holiday of your dreams, you’re going to want to stay somewhere to suit your needs. And lucky for you, Airbnb has everything you can imagine. Ready? Check out the best Airbnbs in Florence right now. 

RECOMMENDED:  🍕Check out the 18 best things to do in Florence 🇮🇹Take a look at  the best hotels in Florence 📍Here's where to stay in Florence

Who makes the cut? While we might not stay in and review every Airbnb featured, we've based our list on our expert knowledge of the destination covered, editorial reviews, user reviews, hotel amenities and in-depth research to find you the best stays. This article includes affiliate links. These links have no influence on our editorial content. For more information, see our affiliate guidelines .

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The 10 best Airbnbs in Florence

A Renaissance stay in the centre

A Renaissance stay in the centre

This place is designed to look just like Florence in the early Renaissance, and the results are incredible. The beds and furnishings look fit for royalty, and guest reviews describe feeling like they are living inside a painting. The host will even talk you through the history of the apartment when you arrive. It doesn’t get much better than this. 

Best for: An extravagant couple’s retreat, where you can enjoy a glass of wine from your balcony with a spectacular view of the Duomo. We’re not saying propose here, but we’re not not saying it either…

What’s the budget range? On the pricier scale for a typical three-night stay in this ornate home – close to Piazza del Duomo. 

Rooms: 1 bed, 2 baths. Sleeps 3. 

Tuscan loft with a pool in Scandicci

Tuscan loft with a pool in Scandicci

Just outside of Florence in Tuscany (about a 15-minute drive), you’ll find miles of serene green space. And this newly-renovated early 20th-century apartment has an area all to itself, offering spectacular views of Florence from the panoramic terrace. Oh, and it’s got its own huge outdoor pool surrounded by olive trees. No, really. 

Best for: Travelling with a car, and immersing yourself in rural Tuscany. 

What’s the budget range?   A super budget-friendly option for a couple of nights.  Rooms:   1 bed, 1 bath. Sleeps 4. 

A palace in a quiet spot in San Niccolò

A palace in a quiet spot in San Niccolò

In the neighbourhood of San Niccolò, just by the river Arno, you’ll find a quiet street with narrow streets and tall historic buildings. But inside this flat is where the magic really happens. Bare brick walls, exposed beams, huge glass doors leading from one room to the other. Cosy but special. 

Best for: You’re so close to the Piazzale Michelangelo here, you may as well head up there every evening at sunset with a bottle of wine. 

What’s the budget range?  A little dearer than most for this characterful abode with gorgeous natural surroundings.  

Rooms: 1 bed, 1 bath. Sleeps 2. 

Time Out tip:  If you're looking for Instagram-able spots you're in luck. You're right on the heels of Belvedere Fort and Giardino Delle Rose. 

Former leather shop in the piazza

Former leather shop in the piazza

This flat’s location (right on Piazza della Signoria) is what sells it, but it just so happens to have absolutely smashing interiors too. This isn’t your run-of-the-mill Airbnb - it’s adorned with elaborate chandeliers, hanging art and period furniture. But in the other half, you’ve got black-and-white prints, modernist staircases, and random mannequins. Oh, did we mention it used to be an a Leather Showroom?

Best for: Not only do you wake up on Florence’s most culturally significant piazza, but you’re right next to some of Florence’s best galleries, like Palazzo Vecchio and the Uffizi Gallery. 

What’s the budget range? A stunning yet economical choice  for a group booking. 

Rooms: 3 beds, 3 baths. Sleeps 8 guests.

Whole house in the Tuscan hills

Whole house in the Tuscan hills

As well as checking out all of Florence’s best tourist attractions, those who get the chance should get the bus out to the Fiesole Hills, just 15 minutes out of main town Florence. But if you really want to experience this natural landscape, why not rent out this mega house for a whole family, complete with a huge private terrace and barbecue? The host also seems up for you hosting (civilised) parties and events. 

Best for: Fiesole’s brilliant hiking trails, and the Roman Theatre. 

What’s the budget range? An absolute bargain for such a picturesque location. 

Arty two-bedroom in the Oltrarno

Arty two-bedroom in the Oltrarno

If you want somewhere authentic, but that looks seriously fashionable too, this four-person flat in the Oltrarno district will do the trick. Divided into three districts ( San Frediano, Santo Spirito and San Niccolò), you’re located in a quiet spot that’s just outside of the hustle and bustle of Florence’s tourist areas, while still being only a ten minute walk. In fact, it tends to be considered Florence’s coolest neighbourhood . Cool clothes on the rail not included though, I’m afraid. 

Best for: Shopping, eating and drinking. Nab clothing and trinkets at Giulia Materia, Maria Pace and Tabescè, and sample some delicious food at Osteria dell'Enoteca and Trattoria La Casalinga. 

What’s the budget range? A cheap and cheerful option for four pals. 

Rooms: 2 beds, 2 baths. Sleeps 4. 

The big yellow home

The big yellow home

You can spot this yellow house from a mile away, but the interiors are just as bright and colourful (and yellow). The kitchen boasts light wood and worn yellow tiles, while the living area gets filled with light every morning through the french windows that open onto the sloping roof. It’s also seriously central - you can wander through Florence’s main attractions all day and flop into bed as soon as you’re home. Blissful. 

Best for: Pretty much all the top culture spots in Florence. Plus, you’re just 20 minutes’ walk from the Ponte Vecchio - Florence’s medieval river bridge, lined with some fantastic souvenir and jewellery stalls - so make sure you don’t miss it. 

What’s the budget range? Another cheap and cheerful option is well-situated in the centre.

Rooms: 2 beds, 1 bath. Sleep 4. 

Medieval tower house in the city center

Medieval tower house in the city center

This is a great apartment, but what makes it unique is the iconic arch over the top of the open plan kitchen, along with the highest ceilings you’ve ever seen. Wait till your Instagram followers get a load of that (and the classic terracotta stairs). Just out of Piazza della Signoria, you’re in a classic central spot for a bunch of Florence’s top attractions. 

Best for: The piazza, shopping and local restaurants like Coquinarius and Osteria Vini e Vecchi Sapori. The hosts say they can recommend more. 

What’s the budget range? A moderately-priced option in the centre – ideal for families. 

Rooms: 1 bed, 1 bath. Sleeps 4. 

Terraced flat on the river

Terraced flat on the river

With its exposed beams and clay ornaments, this stylish loft space looks a bit like something out of an interiors catalogue. But the rooftop terrace keeps the charm of the place, decked out with hanging egg chairs and a whole host of plants and cacti, just begging for you to sit and enjoy an Aperol Spritz (or two). 

Best for: Strolling along the Arno River to some wonderful churches. 

What’s the budget range? A s uper cheap and homey stay for two. 

A historic home in the heart of Florence

A historic home in the heart of Florence

Who doesn't love to be within a walkable distance of everything? It's pretty handy, especially if this is your first visit to Florence. And you're certainly in for a treat as soon as you step inside this magnificent apartment –  Not only is it centrally located but it's incredibly beautiful everywhere you turn.  Look up and you're met with ceilings adorned with original 18th-century frescoes. Continue your musings in the ornate library gallery, dressed with antique furnishings and a tonne of charm. And what better time could there be to try your hand at some pasta making than in the generously sized kitchen? But not before, taking a soak in the bathtub, because we're all for the indulgence.

Best for:  Reliving the Renaissance period. 

What’s the budget range?   A pretty good steal for front-row views of the Medici Chapels. Stunning.  Rooms:  3 beds, 3 baths. Sleeps 5. 

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My Favorite Florence Airbnb: A Luxury Apartment With a Romantic Private Terrace

By Meaghan Kenny

An interior of a living room.

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Florence has been at the top of my travel bucket list for years, and this summer I finally crossed it off. It's since made its way to the top of another list of mine—my ranking of favorite cities. The food, the architecture, the rich history, and, of course, the gelato make it a city like no other. What I loved most about Florence was how surprisingly small it is—every restaurant, museum, and tourist attraction I hoped to visit was in walking distance of one another, which made seeing everything I possibly could see during my three-day stay doable. Hoping for an accommodation that was a little more homey and spacious than a hotel, my partner and I booked a gorgeous Airbnb with a private terrace in the heart of Florence.

An interior of a living room.

Courtesy Airbnb

As if the pictures on the Florence Airbnb listing weren't reason enough to book this luxe apartment, the near-perfect rating of 4.95 stars and hundreds of glowing reviews made it hard to resist. What really sold me was the location: It's a 10-minute walk from the central train station, steps to designer shops like Louis Vuitton and Gucci, and a short walk to must-see attractions like the Duomo and the Ponte Vecchio. When I arrived, the host greeted me with keys, a quick tour of the apartment, and a list of the best local restaurants and gelato shops. And I didn't have to worry about lugging my very large (and overfilled) suitcase up the stairs—the elevator was much appreciated. The pictures on Airbnb are beautiful, but this place is even more special in person.

A window.

Cathedral-style windows offer a view of Florence.

A staircase.

The sleek glass staircase leads to the second floor.

I first noticed how spacious it is, and how the living room is flooded with natural light. The sleek glass staircase situated against the wall was one feature that first attracted me to this place when scrolling through the pictures online—and it did not disappoint. The unique staircase makes the space feel luxurious and modern, yet details like the high ceilings with original beams and large cathedral windows bring in the city's historic charm. The first floor also features one of two bathrooms and a kitchen with stainless steel appliances (not that I needed to cook when authentic Italian pizza and Florentine steak awaited me).

The primary bedroom features a large walk-in closet and access to the private terrace. This is where I sat and drank espresso each morning—the area is so peaceful and romantic, and it's a plant lover's dream. While this one-bedroom home is ideal for a couple, it fits up to four people, thanks to the sofa bed on the second level. More amenities I loved: the large TV, Wi-Fi, a washing machine, and air conditioning—a huge perk on hot days in Italy .

At the end of each long day clocking up to 20,000 steps while wandering around the city, I was grateful to have such a relaxing place to unwind. I'd recommend this Florence Airbnb to any solo traveler, couple, or family with one or two young kids. It's bright and airy, and quickly feels like home. Florence exceeded all of my expectations, as did this Airbnb. I'll be dreaming about mornings spent on this terrace, the summer sandwich from All'Antico Vinaio , and evening strolls along the city's famous bridges until further notice.

Find more Florence travel recommendations:

  • The Best Restaurants in Florence
  • The Best Things to Do in Florence
  • The Best Museums in Florence
  • The Best Hotels in Florence
  • The Best Day Trips From Florence

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Unique things to do in Florence

Unique things to do in Florence

Book unforgettable activities hosted by locals on Airbnb.

Find local things to do

Top-rated activities.

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What Florence has to offer

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Most popular in Florence

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Activities near top attractions

Things to do near rifredi, things to do near coverciano.

airbnb tour florence

Things to do near San Frediano

airbnb tour florence

Popular nearby destinations

  • › Tuscany ›
  • › Metropolitan City of Florence ›

Unique things to do in Florence

Unique things to do in Florence

Book unforgettable activities hosted by locals on Airbnb.

Find local things to do

Top-rated activities.

airbnb tour florence

What Florence has to offer

airbnb tour florence

Most popular in Florence

airbnb tour florence

Activities near top attractions

Things to do near rifredi, things to do near coverciano.

airbnb tour florence

Things to do near San Frediano

airbnb tour florence

Popular nearby destinations

  • › Tuscany ›
  • › Metropolitan City of Florence ›
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Ultimate List Of The Best 17 Airbnbs In Florence Italy For Luxury Lovers

  • Isabelle Hoyne
  • April 12, 2024

** Disclosure: some of the links on this site are affiliate links and should you make a purchase through these, I may receive a small commission at no extra cost to you. Thank you for your support!**

Planning a trip to Florence, Italy and wondering where to stay? For all you luxury lovers out there, I’ve put in the hard yards, pored over hundreds of best Airbnbs in Florence Italy for you and have whittled down the list to my favourite luxury apartments in Florence .

Florence is one of Italy’s most celebrated cities and also happens to be amongst one of my favourite cities in the world. Birthplace to the Renaissance, this sophisticated city oozes history, art, culture and architecture from every fibre of its being.

Staying at a luxury Airbnb in Florence presents the opportunity to explore the more authentic side of the Cradle of the Renaissance, without foregoing the frill. I know the agony involved in sifting through never-ending vacation rental listings, trying to find somewhere that’s just, well….nice. And that’s where I come in!

All properties included on this list have gone through stringent research on my end. They are all very well located, luxurious or unique and extremely well rated by previous guests. In short, they are all properties that I would be terribly excited to stay at, and I hope you will be too.

Note that I have not limited my list to merely the Airbnb website, but have used the term ‘Airbnb’ more loosely to mean vacation rentals more generally that are available to rent via other platforms (like the wonderful Plum Guide ) – there is a whole lot more out there, often better than Airbnb too.

So, without further adieu lets jump into the list – are you ready to find the most perfect luxury vacation rental in Florence for you?

Read next : How To Spend 2 Days In Florence – A Comprehensive Guide

TOP 3 recommendationS

1 | Appartamento PonteVecchio

Step into a world of splendor at this breathtaking Florence Airbnb with original frescos and serene ambiance.

2 | A charming jewel in the heart of Florence

Luxury awaits in this elegant Renaissance apartment near Florence’s main attractions, featuring exquisite furnishings and frescoed ceilings.

3 | Romantic suite with Duomo views

Indulge in romance at this unique Florence vacation rental, offering stunning Duomo views and a perfect location.

The best Airbnbs In Florence Italy

In case you find yourself pressed for time or would rather not delve into the entirety of this post, I have handpicked the finest vacation rentals in Florence, Italy, meticulously tailored to cater to your individual requirements.

  • Most romantic Airbnb in Florence Italy: Larco
  • Best Florence luxury Airbnb: Piazza Signoria
  • Best Airbnb in Florence with a view: Luxury penthouse with Duomo views
  • Most budget-friendly luxury Airbnb in Florence Italy: Una finestra sulla Signoria
  • Best Florence city centre Airbnb: Industry Buzz
  • Most Florence family-friendly Airbnb: Luxury loft with Duomo views
  • Best Florence long-term Airbnb : Romantic suite with Duomo views
  • Best Airbnb in Florence with river view: Luxury Florence apartment near Ponte Vecchio

The best luxury Airbnbs in Florence Italy

Through this list, I hope to offer something for everyone searching for a luxury vacation rental in Firenze. Italy . Whether travelling as a couple or part of a larger group, want views of the Duomo or a property with a terrace, this list should hopefully have you covered!

Best luxury Airbnbs in Florence for couples

A charming jewel in the heart of florence.

This elegant apartment in an old Renaissance building is finely furnished and will have you within walking distance of the main sites in Florence.

Located in front of Palazzo Rucellai, this is a light, bright apartment complete with shuttered windows, parquet floors, chandeliers and a fresco on the ceiling over the main, king-sized bed. If that’s not the definition of a luxury Airbnb in Florence, I don’t know what is!

Area: Via della Vigna Nuova

Capacity: 5 guests · 1 bedroom · 2 beds · 1 bathroom

Price: from €105 / night

Luxury Florence apartment near Ponte Vecchio

Located on the Oltrarno side of the river, this beautiful vacation rental in Florence looks directly out onto the Ponte Vecchio and across the rooftops towards the Duomo and Palazzo Vecchio.

For me, I don’t think it could get more special than watching the sunset from any of the windows with a glass of wine in hand (yes, even the bathroom!).

Interiors are more traditional than bling, but the luxury of this apartment is the truly unique aspect that it offers of both the Ponte Vecchio and the famous Arno river. From this privileged position, you’ll also be extremely well positioned for exploring the city.

Area: Ponte Vecchio, Oltrarno side

Capacity: 4 guests · 1 bedroom · 1 bed · 1 bathrooms

Price: from €140 / night

RELATED READING | 14 Incredible Hotels In Florence With A Pool In 2024

Luxury vacation rental in Piazza Signoria

The phrase “location, location, location” springs to mind when looking at this luxurious Florence Airbnb . Located in the Piazza della Signoria, choose this apartment if you want to be located in the heart of the Centro Storico for your trip to Florence.

This sumptuous bolthole is mere metres from the Uffizi Gallery and the Ponte Vecchio and all other main sites in Firenze are all within walking distance too.

Area: Piazza Signoria

Capacity: 4 guests · 1 bedroom · 1 bed · 1 bathroom

Price: from €159 / night

Stylish luxury apartment near the Ponte Vecchio

I love this apartment ! It’s quite eclectic and oh-so-stylish, having been decorated with a wonderfully flamboyant flair by its host. Those searching for Florence rentals that are a little bit different and boutique, here is a prime candidate!

It has a wonderful location too close to the Arno River and the Ponte Vecchio, placing you in the perfect position to discover the shops and restaurants nearby.

Area: Santo Spirito

Capacity: 3 guests · 1 bedroom · 1 bed · 1 bathroom

Price: from €180 / night

Contemporary Tuscan-style vacation rental near Duomo

This holiday apartment near the Duomo is spacious and contemporary, yet full of Tuscan charm and features. From your bed, you’ll be able to gaze out the great, tall window for some wonderfully quaint city views.

It serves as a romantic crash-pad for two from which to explore Firenze – the Duomo and Uffizi are both 5 minutes’ walk away whereas the Ponte Vecchio is even closer, at a mere 3-minute walk.

Area: San Giovanni – Duomo, Centro Storico

Price: from €118 / night

Charming Oltrarno vacation rental near Palazzo Pitti

For those seeking out more local (and quieter) vibes, head to the Oltarno side of the Arno. This fantastic vacation rental in Santo Spirito is located only 3 minutes away from Palazzo Pitti, from where you can also access the magnificent, sprawling Boboli Gardens.

While the area is more rustic than around the Duomo area, this loft-style apartment is anything but – a chic affair, it is elegantly decorated and furnished by Tuscan furniture makers.

Area: Santo Spirito, Oltrarno

Price: from €116 / night

Industrial Chic Apartment in the city centre

This quirky, industrial-chic apartment in Florence Italy leans slightly more towards the “boutique” category, but I have included on the list as it is extremely well finished and its decor is wonderfully in keeping with the artisanal and crafts-based nature of the lively area of Santo Spirito.

A wonderful location for exploring the Oltrarno and just a hop, skip and jump across the river from the popular tourist spots of the Uffizi and Piazza Signoria.

Price: from €95 / night

Airbnbs in Florence Italy with Duomo view

If you’ve come to Florence to see the Duomo, then why not go one better and choose an apartment that offers you views of this iconic talisman of Firenze from your bedroom as well?

This next selection of Florence Airbnbs come with Duomo views included! These apartments cater for a range of group sizes, from 2 people to 6 people.

Romantic suite with Duomo views

This is a special, self-contained vacation rental in Florence with sublime Duomo views from pretty much all aspects of the apartment. Those dreamy Duomo views mean it is the perfect place to stay in Florence for those planning a romantic city break.

While it ranges on the petite side, it has everything you will need and its superb location also means it’s a wonderful launchpad from which to explore Florence.

Area: Duomo, Centro Storico

Price: from €98 / night

Vacation rental in Piazza del Duomo

When we talk about something being a ‘stone’s throw’ away, you could literally throw a stone from this apartment and hit the Duomo. Not only does it offer Duomo views, but it’s located right in Piazza del Duomo.

Situated in a very old building, it’s been carefully and thoughtfully reburbished in a traditional Tuscan way that is in keeping with it’s roots. A group of 4 people will find this apartment very comfortable for their visit to Florence.

Capacity: 4 guests · 2 bedrooms · 2 beds · 1 bathroom

Price: from €172 / night

Luxury penthouse with Duomo views

Do me one favour, please, and click through to view this amazing listing in full! It’s interiors are sleek and luxurious, with finishes to envy a 5-star hotel, including BOSE speakers and a bathroom that boasts Duomo views.

The focal point is that glorious rooftop terrace, perfect for sundowners in the shadow of Florence’s greatest talisman. It’s also located mere steps from the Duomo itself.

Capacity: 4 guests · 2 bedrooms · 2 beds · 2 bathrooms

Price: from €475 / night

Luxury design loft with Duomo views

This is one incredibly slick luxury vacation rental in Florence . Interiors are an interior designer’s dream, offering an airy, vaulted ceiling in the main living area, from the table of which you can gaze upon the Duomo to your heart’s content.

Each room is more wonderful than the next, and this apartment will suit design-conscious travellers seeking luxury as part of a larger group.

Capacity: 8 guests · 4 bedrooms · 7 beds · 3 bathrooms

Price: from €530 / night

Luxury Airbnbs in Florence with 2+ bedrooms

This section is for you if you’re travelling to Florence as part of a group. If you are searching for vacation rentals in Florence that have more than 2 bedrooms and that can cater for groups of up to 8 people, then these Florence Italy apartments are for you!

Appartamento PonteVecchio

This absolutely stunning Florence Airbnb is adorned with original frescos dating from the 1600-1700’s. Pastel-hued and complete with high-end furniture, this bright apartment is a tranquil retreat from the bustling streets of Florence.

Featuring an outdoor patio that looks out onto the typical Florentine street below, it’s perfect for soaking up the ambience of downtown Florence.

Area: Centro Storico

Capacity: 4 guests · 2 bedrooms · 4 beds · 2 bathrooms

Price: from €133 / night

Una finestra sulla Signoria

A romantic Airbnb in Florence furnished with period furniture that is located right beside the Piazza della Signoria. This apartment’s soft, feminine decor makes this a wonderful option for a girls’ trip to Florence, helped too by its proximity to the main shopping area of Florence!

An ancient building dating from the 1400’s, this apartment is on the top floor of the building and offers beautiful views onto the Palazzo Vecchio right from the window. Perfect for a group of 4.

Area: Piazza della Signoria, Centro Storico

Capacity: 4 guests · 2 bedrooms · 3 beds · 1 bathroom

Price: from €92 / night

Appartamento in Centro dal Sapore Rinascimentale

When I initially discovered this Florence luxury Airbnb and flicked through the photos, my initial reaction was “ooooh”! Experience Florentine grandeur and relive the Renaissance for yourself in this exquisitely frescoed Florence apartment.

With two bedrooms, this apartment is perfect for four people and features a terrace from which you can bask in the glory of Florence. Dine al fresco and sleep under a fresco – it really can’t get much better than that!

Area: Santa Croce, the Piazza della Signoria side

Capacity: 4 guests · 2 bedrooms · 2 beds · 2.5 bathrooms

Price: from €230 / night

Raffaello 3 camere centro Firenze

Picture yourself lounging under these lofty rafters…go on – I’ll wait. This absolutely outstanding apartment rental in Florence definitely has to rank amongst the best Airbnbs in Florence, Italy.

Featuring wooden beams, floor to ceiling windows and traditional Tuscan tiles, this apartment successfully marries traditional Florentine architecture with luxurious modern functionality.

Part of an historic building called “Palazzo Medici”, the apartment is located close to Palazzo Pitti and is a straight walk along the Arno to the Ponte Vecchio.

Area: Oltrarno, close to Pitti Palace

Capacity: 6 guests · 3 bedrooms · 5 beds · 4 bathrooms

Price: from €280 / night

Elegant Riverside Penthouse

To put it simply, this sumptuous Florence Airbnb is the epitome of luxury. This 3 bedroomed luxury vacation rental in Florence features not one, but three panoramic terraces, offering up views of the Arno River and the Ponte Vecchio, along with a panorama across the rooftops to the Duomo and Palazzo Vecchio.

One possible drawback to this apartment is that it is located a little west along the Arno river, placing it around 15-20 minutes walk to the historical centre. It makes up for this, however, with its quiet location and incredible views of the city.

Area: Western edge of Santa Maria Novella

Capacity: 6 guests · 3 bedrooms · 3 beds · 3 bathrooms

Price: from €478 / night

Large Renaissance-style apartment located near the Duomo

With vaulted ceilings adorned in frescoes and a kitchen the boasts views of the Capella Medici, choose this luxurious apartment in Florence if you wish to bring out the inner noble in you!

With room for up to 8 people, this spacious apartment is located a couple of minutes walk from the Duomo and even features a little gym should you wish to work off some of that Bistecca alla Fiorentina that you had for lunch.

Capacity: 8 guests · 2 bedrooms · 4 beds · 2 bathrooms

Price: from €229 / night

Planning your Florence trip

What is there to do in florence.

Truth be told, you will have a very hard time trying to run out of things to do in Florence. For an idea of what you can get up to and to help you to craft your itinerary, check out this post of mine .

You could also try out some of the following unique activities:

  • Yoga, dinner & a 360 view of Florence
  • Secrets of the Renaissance Revealed walking tour
  • Pasta Making Class with chef Michele Gualtieri
  • Art lesson inside the Uffizi Gallery

Should I stay at an Airbnb or hotel in Florence?

Due to its massive popularity and also its air of genteel sophistication, this distinguished city commands top dollar for its hotels, even its more average ones.

If you have it to spend, or are visiting for a special occasion and have allocated a bigger budget to your accommodation then by all means, opt for one of Florence’s glitzy 5 star or boutique hotels.

However, with Florence’s glory years during the Renaissance came oodles of building, with each member of the upper classes trying to outdo themselves with the lavishness of their palaces and mansions.

What this means today, is that there are a plethora of these mansions and grand buildings available in Florence and that you – yes you! – can stay in them.

READ NEXT | 19 Beautiful Villas In Tuscany With Private Pools [2024]

Many of these buildings now find themselves home to luxury Airbnbs and many of these apartments are extremely reasonably priced.

Many too, are located right in the heart of the historical centre, so offer an extremely appealing combination of location and value for money, along with that luxury experience.

You can also mix and match your type of accommodation – opting for a luxury Airbnb in Florence for some of your stay can make for a more cost effective trip and allow you to combine your stay in a Florence Airbnb with a luxury hotel, which your pocket will thank you for!

Which is the best area to stay in Florence?

There are a number of areas that are good locations to base yourself in when staying in Florence.

The Centro Storico, or historical city centre (ie the main tourist centre of Florence).

Close to all the sights and including those such as Piazza della Signoria, the Uffizi Gallery, the Duoma etc, it may be a little busy for some. I stayed here, however, and absolutely loved the buzz and proximity to everything.

Santa Croce and Sant’Ambrogio 

East of the Centro Storico, with a little more of a lean towards local life rather than the humdrum of the tourist-trodden Centro Storico.

Oltrarno – San Frediano & Santo Spirito

Located on the ‘other side’ of the river, this used to be the poorer side of the city but it is now the hip area, where you will find crafts shops and boutique stores, alongside traditional trattorias. An area of Florence that I loved.

Santa Maria Novella

Located west of the Centro Storico and where the main shopping streets of Florence are to be found. Located here too, are many of Florence’s luxury hotels.

Must-read posts if you’re travelling to Tuscany

  • FLORENCE GUIDE | How To Spend 2 Days In Florence – A Comprehensive Guide
  • IS FLORENCE WORTH VISITING | Is Florence Worth Visiting? 19 Pros + 6 Cons to Help You Decide
  • HOW MANY DAYS IN FLORENCE | How Many Days in Florence? Essential Tips & Itineraries 2024
  • HOTELS IN FLORENCE WITH A POOL | 14 Incredible Hotels In Florence With A Pool In 2024
  • BEST CHIANTI WINE TOURS FROM FLORENCE | 15 Best Chianti Wine Tours From Florence: 2024 Curated Picks
  • TUSCANY VILLAS WITH POOLS | 19 Beautiful Villas In Tuscany With Private Pools [2024]
  • TUSCANY ROAD TRIP ITINERARY | Tuscany Guide – How To Have A Very Memorable Tuscan Road Trip
  • TUSCANY TOWNS | 11 Best Towns In Tuscany That You Need To Visit At Least Once
  • BEST WINE TOURS IN MONTEPULCIANO | 11 Best Wine Tours in Montepulciano: 2024 Curated Picks
  • BEST BRUNELLO WINE TOURS |   Best 15 Brunello Wine Tours: Curated Picks & Essential Tips
  • BEST WINE TOURS IN TUSCANY  |  15 Best Wine Tours in Tuscany (+ Tips For Choosing)
  • SIENA GUIDE | The Perfect Way To Spend A Day In Siena, Italy
  • SIENA VACATION RENTALS | The Best Airbnb Siena Italy – A Luxury List Of Siena’s Loveliest Listings
  • BEST WINE TOURS IN SIENA | 10 Best Wine Tours in Siena [2024 Picks] + Tips to Maximise Your Experience

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  • Vacation Rentals

Hi there! I'm Isabelle, aficionado of immersive travel experiences and unique, luxurious hotels. You'll most likely find me camera in hand, or nerding out on research in advance of my next trip. A major foodie, history and scenery lover, nothing makes me happier than soaking in the atmosphere and culture of the destination I'm visiting.

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airbnb tour florence

Guiding tours in Florence

Join a local Host Club: Want to connect with Hosts in your area to get tips and advice? It’s easy—join your community’s official Host Group on Facebook !

This page is here to help give you a starting point to find out about some of the obligations that may apply to you if you decide to host Trips or Experiences on Airbnb. It’s for your information only and includes summaries of some of the rules that may apply to different sorts of activities, and contain links to official resources that you may find helpful.

Please understand that these information pages are not comprehensive, and are not legal advice. If you are unsure about how local laws or this information may apply to you or your Experience, we encourage you to check with official sources or seek legal advice.

Please note that we don’t update this information in real time, so you should confirm that the law has not changed recently.*

What is a tour guide?

Tour guiding is a licensed profession in Italy. The relevant regional legislation for Florence regulates the following:

Tour Guides are professionals who guide individuals or groups through museums, monuments and other sites of artistic relevance in Italy. They have a specific education that helps them illustrate and provide detailed information about the cultural, technical and artistic characteristics of an artistic venue. For example, tour guides can provide you with information about a listed building: who is the architect, when it was built and completed, what style or art movement it relates to.

Tour managers: are professionals whose job is to take care of the practical aspects of an organised trip and ensure that it runs smoothly (e.g. taking care of documents and formalities and assisting members of the tour).

Environmental guides: are professionals who provided guided tours of natural attractions such as parks, natural reserves or natural museums. They know and explain the scientific and ecological aspects of the territory, plants, animals and their habits and behavior. They explain the connection between the environment and local history and they also work with schools to educate students to sustainability. They are normally not allowed to guide tours that require use of special tools e.g. ski or climbing equipment.

When am I likely to be considered a tour guide?

Here are some examples of when you are likely to be considered to be acting as a tour guide:

  • I take someone to a historic quarter explaining the art movement it was inspired by - we go to an antiques market or auction, and then follow up with a guided visit to a museum or art gallery.
  • I take someone on a guided foraging hike through through a protected natural reserve (for example, the Oasi del Gabbianello), during which I provide detailed ecological explanations about the plants and a scientific description of animals species we encounter and their habits.

Here are some examples of when you are not likely to be considered to be acting as a tour guide:

  • I walk a guest through the neighbour where I was born and raised, we meet my local friends and then we have a meal together in my favourite local restaurant. I focus on showing people what it’s like to live in my area and introducing them to great locals. (Note: The position is less clear if you also intend to explain the history of local tourist attractions or buildings of architectural or historical merit.)
  • I take someone to yoga and fitness classes, and then we run together by the river or around an interesting part of the city centre. (Note: the position is less clear if you also provide detailed explanations about the historical or artistic buildings you come across during your run.)
  • I love music and football, so from time to time, I take guests to a local music gig, then to the stadium to watch the game and meet some players I know.

What if I am considered to be a tour guide: do I need to get a license?

How do i get a license what are the requirements.

This depends on whether you want to operate as a tour guide or as a tour manager, or whether you are a qualified guide in another EU Country. In Tuscany, the following rules apply:

In order to operate as a tour guide, you need to meet the following requirements:

You need to hold a secondary school degree ("scuola media superiore") (this is compulsory in Italy, so everyone is likely to have this degree) or a university degree in which you studied art history (this is a 3 years or 5 years university degree): you can check out here the list of university degrees that meet the academic requirements for tour guides; or complete the relevant course at one of the accredited schools in your Region.

You need to pass a vocational exam to become a tour guide;

Provided you meet the educational criteria, you can submit a SCIA notification at the local Municipality and obtain the necessary authorization in this way. A registration fee of 30 EUR applies in Florence.

Note that an additional license is required to guide tours in listed venues and buildings identified in a dedicated decree by the Ministry of Tourism and Heritage. More information issued by the Florence Province on tour guides qualification can be found here .

In order to operate as a tour manager, you need to meet the following requirements:

You need to hold or obtain one of the relevant high school diploma or university degrees listed in this page. Academic and licensing requirements are less stringent than the ones applicable to Tour Guides: in fact, if you hold an eligible diploma or degree, you are not obliged to pass any exam. However, if you don’t hold the relevant diploma/degree, you can complete a Regional course dedicated to tour managers and pass the relevant exam.

Subject to the above, you can submit a SCIA notification at the local Municipality and this way obtain the necessary authorization.

EU Citizens who carry out tour guiding activities in Italy on a temporary basis can be authorized to do so to the extent they are qualified in their home Country. If you are an EU Citizen and you hold a license in your home Country, you will have to file a specific notice before the Competent Ministry . On the Italian business portal there is a dedicated FAQ about this.

You need to contact the Tuscany Region . You can do this by calling the toll-free number 800 860070 or via chat . Further information can be found on the page published by Florence municipality about licensed tourism professions, or on this page relating to how to get a license.

It can take 8 months to a year to obtain the relevant qualifications required to be a tour guide. This can cost around 2000 €.

Once you have passed the relevant exam, you can start your as soon as you submit a SCIA to your local SUAP office. This step costs 30 €.

*Airbnb is not responsible for the reliability or correctness of the information contained in any links to third party sites (including any links to legislation and regulations).

Airbnb hosts are bracing for an unpredictable summer

  • Short-term rental hosts are facing more competition from listings on Airbnb and other sites.
  • Some hosts with large-scale operations turn to direct bookings to avoid fees and pocket more money.
  • Others hire or give free stays to content creators to post about their listings with links to book. 

Insider Today

Last summer ushered in a new normal for hosts on Airbnb and other short-term rental booking websites.

Travelers are still choosing short-term rentals in large numbers, but there is a glut of places to stay left over from the Airbnb gold rush of recent years.

Ahead of summer 2024, hosts face pressure to stand out from all the other listings in their areas. Adding additional stress is the increased unpredictability of travelers themselves — hosts say guests are booking trips more last-minute than the advance-planning of years past.

As recently as March, listings across Airbnb and Vrbo stood at 1.57 million across the country, a 12.3% increase even from the same time last year, according to analytics site AirDNA. Average occupancy for hosts, or the number of nights they're booked each month, improved slightly by 2% compared to last year, though March 2023 represented a 4% drop from 2022 .

To protect their margins, hosts are turning to different strategies to bring in returns.

Some hosts are turning to social media to lure summer guests, hiring local influencers to create video reviews of their properties and trading free getaways for promotional photos. Meanwhile, professional hosts, which AirDNA defines as anyone with more than 20 listings, look to leverage their brands and manpower into booking directly with guests — bypassing the fees associated with the major platforms.

"If I could, I would want them all to be direct bookings," said Emily Burke, a host who manages 40 listings in Tulsa, Oklahoma.

Big-time hosts turn to direct booking, but it comes with risks

Direct booking is when a guest reserves their stay on a property's personal website instead of through a major platform like Airbnb, Vrbo, and others.

Arizona host Rick Kenworthy, who manages 91 listings in the Scottsdale area near Phoenix, said he's made direct booking a priority.

Kenworthy said he increased the percentage of direct bookings to 25% in the first quarter of 2024, up from 10% during the same period last year — which he said translates to $500,000 more in revenue. Kenworthy offers a 5% discount if guests book direct, bringing a $350-a-night stay down to $330.

The proposition in direct bookings is that both parties save on fees, creating a lower price per night for guests and allowing hosts to keep the entirety of the earnings.

Kenworthy's strategy has been twofold. First, he tripled his property-management company's email distribution list by using Wi-Fi capture technology that stores emails when guests log in during their stays. He then emails out special offers with links to the direct-booking site. Second, he's invested in branded items like coffee cups and pens that fill each of his properties, hoping to build familiarity with customers.

"We're not force-feeding anybody," he told Business Insider. "But at the end of the day, it comes down to dollars and cents."

For some hosts, though, the prospect of striking out on their own is too daunting. They may be wary of stepping away from Airbnb, Vrbo, Expedia, and others, both for the insurance protection offered through those sites and the exposure that comes from their massive pool of travel-hungry users.

Related stories

Missouri host Ryan Villines, who volunteers for Airbnb as a community leader for his region, believes the risk of direct booking is greater than the reward.

With direct bookings, hosts are responsible for collecting the proper paperwork for background checks and payment information, and they don't have the additional insurance offered by the major platforms.

"If something goes sour or someone lights your house on fire, there's some protection," said Villines, who manages four properties near the popular vacation destination Lake of the Ozarks. "If you're doing direct booking, that's super risky."

Hosts turn to influencers to tour their properties on social media

Burke, the host with 40 listings in Tulsa, said guests have been shifting toward last-minute stays — which is stressful for hosts relying on their business.

Burke predicts she'll end May with around 58% occupancy, but just weeks ago she was only booked for 30% of the nights in May.

In an effort to attract more bookings overall, she's begun working with a local influencer with 50,000 followers. So far, they've already filmed one of Burke's short-term-rental properties near the popular Tulsa park known as the Gathering Place and have plans to film another near a "hip shopping district" known as Cherry Street.

"Both of those are location, location, location. So people know they can stay in really cool areas and at beautiful properties with our business," Burke said.

Burke declined to disclose how much she is paying the influencer to feature her properties but said comparable digital marketing services cost $1,000 a month and still require Burke to do much of the editing, posting, and content strategy.

"That's not my jam," Burke said. "I'm not a video editor. I don't have a big following."

Villines, the host with four Lake of the Ozarks properties, said he has struck deals with influencers, trading free stays at his listings for packages of content.

Villines said that even though he expects his 2024 summer bookings to drop by about 10% from last year, he's able to use those unbooked nights for content swaps to improve his marketing.

He's given content creators who've reached out to him through Airbnb two- or three-night stays in exchange for up to 50 professional photos he can use for the property's Airbnb profile or a well-composed marketing video that might otherwise cost $500 to $1,500.

"Because I'm down in numbers, I have more availability for nights that I could swap services," he said.

Influencers can also help promote direct booking, Burke said.

When the influencer eventually posts a link to one of her properties, Burke asks that it direct viewers to her business website instead of the Airbnb listing.

Burke said she hopes Tulsans following the influencer are inspired to book through her and save on fees.

"My approach is that she's really focused on bringing guests to our houses that are booking directly," she said.

Axel Springer, Insider Inc.'s parent company, is an investor in Airbnb.

Watch: Artsy CMO, Everette Taylor, tells Insider that the online art marketplace is more inclusive, and lucrative

airbnb tour florence

  • Main content

Watch CBS News

Prince's "Purple Rain" house is coming to Airbnb. Here's when you can book a stay.

By Riley Moser

May 14, 2024 / 3:24 PM CDT / CBS Minnesota

MINNEAPOLIS —  Prince fans can soon book a stay at the "Purple Rain" house in Minneapolis to  celebrate the 40th anniversary  of the iconic film.

Prince purchased the home in 2015 and its been closed to the public until now.

Guests will spend the night in The Kid's bedroom, enjoy "rare and special" Prince tracks and receive a private tour of the house featuring Prince's real-life personal items, according to Airbnb listing . The stay is hosted by Prince's Revolution bandmates Wendy Melvoin and Lisa Coleman.

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The experience is part of Airbnb's new Icons program that features "extraordinary experiences hosted by the greatest names in music, film, television, art, sports and more."

The property will be available for booking in August, though it is not clear how much it will cost.

Staying at the "Purple Rain" house is just one of many options for fans looking to celebrate the film's 40th anniversary.

Prince's  iconic purple moire coat  he wore while performing the album's title track at First Avenue in the 1984 film is on display  at the Minnesota History Center in downtown St. Paul through July 27. 

Paisley Park is also hosting a celebration from June 20-24 — with tickets starting at $750 for general admission.

Next year, a stage adaption  of "Purple Rain" will make its debut, with its world premiere at the State Theatre in downtown Minneapolis.

Released in 1984, "Purple Rain" earned Prince an Academy Award for Best Original Song Score and grossed nearly $100 million worldwide. Its soundtrack is one of the best-selling albums ever, remaining at the top of the Billboard 200 for 24 weeks.

Riley Moser is a digital line producer at wcco.com. At WCCO, she often covers breaking news and feature stories. In 2022, Riley received an honorable mention in sports writing from the Iowa College Media Association.

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