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9 Essential Website Visitor Tracking Tools in 2024

Key takeaways:

• Comprehensive Data Collection : Website visitor tracking encompasses monitoring visited pages, time spent on each page, and links clicked. This data is vital for understanding customer retention and engagement, as well as identifying potential content issues that may cause users to leave, enabling continuous optimization of the website.
• Improved website user experience : By analyzing visitor's paths, bounce rates, and conversions, website visitor tracking provides insights into the digital journey . This information is crucial for creating a more intuitive and satisfying user experience, which can lead to increased engagement and loyalty.
• Informed Marketing Strategy : Understanding your audience's behavior and demographic data through visitor tracking allows for more targeted and effective marketing campaigns. It helps ensure that efforts are concentrated on the prospects most likely to be interested and convert, maximizing the return on marketing investments.
• Optimization for Conversions : Sales and marketing teams use visitor tracking data to refine the customer digital journey , reducing drop-off points and enhancing key elements like call-to-action (CTA) visibility. This can significantly improve visitor-to-lead conversion rates and, as a result, increase revenue.
• SEO and Retargeting Advantages : Website visitor tracking tools aid SEO specialists in aligning their strategies with actual user behavior, which can lead to better search engine rankings and more organic traffic. For advertisers, the insights gained can drive more personalized and effective retargeting campaigns, increasing the likelihood of converting previous visitors.

Ever felt like a detective trying to crack the case of "Who's visiting my website?" Well, you're not alone. Website visitor tracking might sound like tech wizardry, but it's really about understanding people.

Website visitor tracking is the key to unlocking this knowledge, providing insights into who your visitors are and how they interact with your site. This article is for anyone looking to gain a clearer picture of their online audience, and identify what draws them in and what might be turning them away.

We'll explore essential tools that make tracking visitor behavior straightforward and actionable. These tools are not just about gathering data; they're about improving your website's effectiveness and your audience's experience.

By the end of this article, you'll better understand what software to apply for visitor tracking to engage and retain visitors more effectively.

Let's crack the website tracking.

What is website visitor tracking?

Visitor tracking is a method you can use to observe and analyze the behavior of visitors on your website . This process gathers a range of data about how visitors interact with your website. When you implement visitor tracking, you collect information on:

• Pages Visited : The specific pages that a user views on your site
• Time Spent : The duration a visitor spends on each page
• Links Clicked : Which links visitors are clicking on within your site

This data is invaluable because it helps you understand what content is engaging or might be causing users to leave. With visitor tracking, you also gain insights into:

• User Paths : Follow the journey of a visitor through your website
• Bounce Rates : Track how many visitors leave after viewing just one page
• Conversions : Monitor the success of a page or campaign in convincing a visitor to take action

Leveraging website visitor tracking is instrumental for tailoring your marketing efforts and enhancing user experience . By evaluating this data, you create opportunities for optimization, making sure your website serves your visitors as effectively as possible. Visitor tracking serves as a foundation for data-driven decisions in website design, content creation, and strategy refinement.

Why is website visitor tracking important?

Website visitor tracking is a fundamental aspect of digital marketing and web analytics that allows businesses to understand their audience's behavior deeply. By implementing website visitor tracking, you can collect a wealth of data that is crucial for optimizing your online presence and enhancing the user experience.

Understanding your audience

For marketing teams, website visitor tracking tools are invaluable for demographic analysis. By understanding who visits your site, you can tailor content to match your target audience's interests, behaviors, and needs. This data-driven approach ensures that marketing efforts are not wasted on uninterested parties but are instead focused on prospects most likely to convert.

Analyzing user behavior

Content creators and web designers rely on visitor tracking software to craft engaging experiences. Tracking how visitors interact with your site reveals what content captures attention and which design elements work best. This enables teams to continually refine the user experience, ensuring the website remains compelling and relevant to the audience's evolving preferences.

Conversion rate optimization

Marketing and sales teams use visitor tracking tools to improve the customer journey. By identifying where visitors drop off, these teams can make informed changes to the sales process, such as streamlining the checkout process or enhancing CTA visibility, ultimately driving up conversion rates and boosting revenue.

SEO enhancement

SEO specialists depend on website visitor tracking tools to align their strategies with user behavior. Search engines favor URLs that provide a superior user experience. By optimizing them based on website visitor interactions, SEO teams can achieve higher rankings, attract more organic traffic, and increase the site's online presence.

Targeted advertising and retargeting

Advertising teams leverage visitor tracking tools for creating targeted marketing campaigns. With detailed insights into visitor preferences and behaviors, ads can be customized to resonate more deeply with potential customers. Additionally, retargeting efforts become more effective as teams can re-engage visitors who have already expressed interest, increasing the chances of conversion.

Analyzing visitor data

When it comes to understanding your audience, analyzing visitor data is key. This information allows you to gain insights into visitor demographics, behavior, and fine-tune your website's performance using traditional web analytics tools.

Website visitor tracking tools for behavioral analysis

By monitoring how individuals interact with your site, you can optimize the user experience. Under this category, you can track:

• Pages visited: Which web pages are most popular among users
• Time on page: The average amount of time visitors spend on a specific page
• Clicks: Where users are clicking, including buttons and links
• Navigation path: The journey visitors take through your website

Focus on patterns that suggest user preferences and roadblocks in the user journey to improve your website's design and flow.

Website visitor tracking software for user identification

Understanding who visits your site can help tailor content and marketing strategies. Here's what this tracking can reveal:

• Repeat website visitors: Distinguish between new and returning visitors
• Geo-location: Track visitors to see where in the world they are accessing your site from
• Device type: Identify whether your website's visitors use mobile devices, desktops, or tablets

Concentrate on demographic trends to customize your content, and ensure your website is optimized for the most common devices.

Visitor tracking software for website analytics

These tools give an overarching view of your website's performance. Key metrics include:

• Traffic sources: Understand where your website's visitors come from, such as search engines or social media.
• Bounce rate: The percentage of visitors who navigate away after viewing only one page.
• Conversion rate: The ratio of website visitors who take a desired action, like filling out a form

By focusing on these metrics, you can evaluate the effectiveness of your marketing and sales efforts and identify areas for improvement.

Optimizing user experience

When tracking website visitors' activity, the primary goal is to improve user experience (UX). Stellar UX equates to higher engagement, better conversion rates, and customer loyalty . Here's how you can use visitor tracking to optimize UX:

• Identify Popular Pages : Recognize which pages attract the most views and use this data to inform your content strategy.
• Understand Navigation Paths : Learn how website visitors move through your site to streamline pathways and reduce friction. Use the click tracking metric to improve calls-to-action and the time-on-page metric to tailor content length to engagement.
• Gauge User Engagement: Understand what content keeps users on your page longer, implying relevance and interest.
• A/B Testing: Implement A/B tests to compare user experiences and decide the most effective.

Remember, protecting user privacy is crucial. Ensure you're compliant with laws like GDPR when tracking user behavior. By analyzing user behavior, you create a feedback loop that continuously sharpens your website's user experience. Keep an eye on metrics, but always prioritize user privacy and trust.

3 Tools to track user behavior data

Visitor behavior tracking tools are essential for understanding how users interact with your website. They give you insights into user behavior patterns and what pain points they may have. This can drive improvements in user experience and conversions.

Smartlook is a website visitor tracking tool that offers a comprehensive solution for monitoring user behavior. It provides qualitative analytics, such as session recordings and heatmaps, which allow you to see exactly how visitors navigate your site. This tool helps you identify usability issues so that you can make targeted enhancements.

Key Features:

• Session recordings: Watch how users interact with your website in real-time.
• Heatmaps: Visual representations of clicks, mouse movements, and scrolls.
• Events tracking: Monitor specific actions on your site.
• Funnels: Analyze the user journey and identify drop-off points.
• Native integration with Survicate .
• Product managers and UX/UI designers looking to improve website usability.
• Digital marketers who aim to understand customer behavior.
• E-commerce businesses that want to optimize the shopping experience.
• Smartlook's pricing starts at $55 per month for the most basic plan, with more advanced features available in higher-tier plans. They also offer a free plan with limited features.

Mixpanel stands out for its ability to track events and create detailed funnels. Event tracking allows you to measure specific actions taken by your visitors, while funnels help you understand the conversion process. This level of detail enables precise tweaks to optimize your website's performance.

• Event tracking: Measure and analyze specific user interactions
• Funnels: Create and analyze conversion funnels to improve user flow
• Retention analysis: Understand how often users return and engage with your site
• User segmentation: Break down data by attributes to understand different user groups
• Native integration with Survicate
• Data analysts and product teams who need detailed insights into user behavior
• Marketing teams looking to optimize campaigns through event tracking
• SaaS and mobile app developers focused on user engagement and retention
• Mixpanel offers a free tier with limited data history and data points. Their paid plans provide more comprehensive access to features and data, and start with $20 monthly.

An expert in A/B testing and personalization, Optimizely focuses on improving visitor experiences through experimentation. It lets you test variations of your website to determine which changes lead to better user engagement and higher conversion rates. With Optimizely, you can implement data-driven decisions that resonate with your audience.

• A/B testing: Test different versions of your website to see which performs better
• Multivariate testing: Test multiple variables simultaneously to see which combination works best
• Personalization: Tailor the user experience based on visitor data
• Experimentation: Run experiments to optimize conversion rates and other key metrics
• Marketing professionals and product managers who want to experiment with website features
• Companies with a focus on conversion rate optimization
• Large enterprises looking for robust experimentation platforms.
• Optimizely does not publicly list specific pricing plans on its website. The company offers customized pricing based on the scale and needs of the business, so interested users must contact them directly for a quote

3 Website analytics tools

When optimizing your website, leveraging website analytic tools that offer comprehensive insights into user behavior and site performance is crucial. Below are three prominent tools that you can use to gather and analyze your web data effectively.

Google Analytics

Google Analytics is the most widely used web analytics service. It allows you to track and understand your website's traffic deeply.

• Real-time data reporting
• User demographic and acquisition insights
• Conversion tracking
• Digital marketers and business owners who need insights into website traffic and user behavior
• SEO specialists who track the performance of their campaigns
• Small to large businesses looking for a robust and free analytics solution
• Google Analytics offers a free version that is quite comprehensive and suitable for many businesses.
• Google Analytics 360 is the premium version, which provides advanced features and support, with pricing that is customizable based on the business's needs and scale. You need to contact Google for a quote

Matomo , previously known as Piwik, is a privacy-focused analytics platform. It provides comprehensive tracking capabilities while giving you full ownership of your analytics data.

• On-premise or cloud hosting for your data
• Customizable dashboard
• E-commerce tracking
• Businesses and organizations that prioritize data privacy and want to host their analytics platform
• Companies that require a customizable analytics solution with a variety of plugins
• Users looking for an alternative to Google Analytics with similar functionalities

Pricing Information:

• Matomo On-Premise is free to use; you can install it on your own server
• Matomo Cloud has different pricing tiers, starting from €19 (approximately $21 USD) per month for the Essential plan, and increases based on the number of page views and additional features

Clicky is known for its real-time analytics. It offers a straightforward interface and detailed information on your site's individual visitors and actions.

• Heatmaps for visualizing user activity
• Uptime monitoring
• Individual visitor's clickstream tracking
• Webmasters and bloggers who want real-time analytics and a simple user interface
• Small to medium-sized businesses that need detailed insights into individual visitor behavior
• Users who prefer a straightforward tool for monitoring website performance and user engagement
• Clicky offers a free version for websites with up to 3,000 daily page views
• Premium plans start at $9.99 per month for the Pro plan, with additional plans for larger sites and more features. There's also a Pro Platinum plan and a Custom plan for very high-traffic websites

3 Tools for website visitor recognition

When managing a modern website, you need to understand who your visitors are and what they do on your site. Reliable recognition tools provide you with actionable insights to enhance your marketing strategies and lead-generation efforts.

Leadfeeder is a visitor identification tool that recognizes companies that enter your website by linking their IP addresses to a database of organizations. After identifying a visitor, it provides you with detailed information, such as the visitor's journey on your site and potential contact points.

• Visitor identification using IP address matching
• Visitor's journey tracking
• CRM integrations
• Lead scoring
• B2B companies and sales teams identifying potential business customers
• Marketing professionals tracking and engaging with site visitors
• Organizations enhancing lead generation and nurturing
• Free Lite version with limited features
• Premium version is $139 per month (billed annually)

Lead Forensics

Focused on pinpointing business visitors, Lead Forensics is a website visitor identification tool that goes beyond standard analytics. It not only tracks visitor behavior such as page views and session duration but also helps in identifying prospects by providing contact information for targeted follow-ups, thus offering a comprehensive approach to B2B lead generation.

• Business visitor identification and company information
• Behavioral tracking of page views and session duration
• Contact information for potential leads
• Real-time alerts for targeted company visits
• Businesses increasing B2B sales and marketing effectiveness
• Sales teams needing quality leads for outreach
• Marketing teams optimizing campaigns based on visitor insights
• Pricing is not listed publicly and requires direct contact for a personalized quote

Salespanel is a lead scoring and identification platform that integrates with your marketing stack. By tracking individual users and leads, Salespanel helps you understand how specific users interact with your website's content, enabling you to segment visitors accurately and focus your marketing efforts on the most promising leads.

• Lead identification and tracking on your website
• Lead qualification based on content interaction
• Integration with a marketing technology stack
• Visitor segmentation for personalized marketing
• Marketing teams that track, segment, and qualify leads in real time
• B2B companies requiring detailed insights into individual leads
• Free plan with basic features
• Paid plans start at $99 per month, billed annually

How Survicate helps in the visitor tracking process

While website visitor tracking tools offer a wealth of data about user behavior, sometimes numbers and graphs aren't enough to paint the full picture. That's where a tool like Survicate can enhance your audience's understanding.

Survicate complements traditional analytics by enabling you to collect qualitative data directly from your visitors through targeted website surveys. This way, you see what visitors are doing and gain insights into why they're doing it. It's the perfect partner for quantitative research , adding depth to your data and helping you to make more informed decisions about your website and content.

If you're looking to round out your visitor tracking with rich, actionable feedback, give Survicate a try. See how Survicate can add value to your analytics arsenal with a free 10-day trial of all the Business Plan features. Sign up for the free trial today and begin your journey to deeper insights.

We’re also there

Website Visitor Tracking: How to Do It + 10 Tools [Free & Paid]

What is website visitor tracking, why is a website visitor tracking important, how to track website visitors, what are the benefits of website visitor tracking, are there any drawbacks of website visitor tracking software, what features should visitor tracking software include, our evaluation parameters for website visitor tracking tools, the best website visitor tracking software in 2022, 8. adobe analytics, visitor tracking tools: a short overview, website visitor tracking software: our verdict, faqs about website visitor tracking tools.

Website visitor tracking is an essential piece in the puzzle of optimizing your website and increasing conversions. It allows you to learn more about who visits your site, where they come from, what websites refer traffic to yours, and other important information.

Website visitor tracking also helps you discover if people can find the information they need or get confused at any point in the process.

Many tools available on the market can help you with website visitor tracking. However, not all of them are useful or affordable.

We recommend you start using FullSession, our web analytics tool, which helps you build a seamless customer experience with features like session recording and replay tools , website heatmap , and customer feedback tools .

You can sign up for a 14-day free trial to test our features and use them to gather and analyze user behavioral data. To learn more, you can book a demo .

In this blog post, we will discuss the essentials of website visitor tracking and focus on free and paid tools to help you choose the right one for your needs. Let’s start with some elementary information.

Image source: Unsplash

Website visitor tracking is the process of tracking and recording user behavior . To track visitors, you need to install a tracking code on your website, which sends information about the site visitors to a third-party tool that collects statistical data and provides reporting.

Website tracking helps you improve your site functionality and boost the customer experience. Here are additional reasons why a website tracking tool is vital for your business.

It helps you

• Analyze user traffic and identify your most profitable customers
• Reveal which aspects of your website are causing customers to convert
• Focus on the product or service pages that are most likely to sell

Website visitor tracking also helps you identify any potential issues or areas you need to improve on your site.

The best way to track website visitors is by using a suitable website visitor tracking software. Your choice will depend on your target audience, industry, price budget, and analytics features that suit your needs.

As you read, you’ll learn more about the features to look out for when choosing a website tracking tool for your business.

Since we explained user behavior analytics, it’s time we get to the main point – how it can improve your online business. Here are some core benefits user behavioral analytics brings:

• It provides you with a deeper understanding of users visiting your website.
• You can see the behavior of repeat visitors and identify their preferences.
• You can deliver a personalized shopping experience to individual visitors.

Website visitor tracking can also help you identify potential security threats and fraudulent activity.

When choosing a website visitor tracking tool, it’s always best to understand the complete package. Some solutions will give you everything you need, while others won’t.

Here are some drawbacks of website tracking:

• Expensive tools can waste your money if you’re unsure how they will work for your business
• A high up-front cost can often lead to a low return on investment
• Some web analytics tools are not GDPR compliant, which impacts user privacy

Despite these drawbacks, website visitor tracking is still valuable for understanding how people interact with your website. The good news is that plenty of free and paid tools are available to help you out.

Interactive heat maps, session recordings and replays , and user feedback allow you to track user behavior, sentiment, and interests when visiting your website. Let’s explain each of these critical features.

Mouse movement maps

Heatmaps visually represent users’ interaction with your website, web app, or landing page. You can use them to make design and usability improvements.

Scroll maps

Scroll maps track how far visitors scroll down on a page or section of your website. You can identify page areas that cause users to leave without interacting with your content.

Click maps let you track website visitors as they navigate your website. You can spot low-engagement areas, optimize them to draw more clicks, and help customers find what they need faster.

Session recordings and replays

Session recordings and replays help you watch website visitors’ behavior in real-time and determine which website elements are popular or engaging or cause users’ frustration.

User feedback

Sometimes you need to hear what users think about their experience. With user feedback, you’ll get insightful, honest thoughts on your product features, tweaks you should implement or avoid, positive and negative points, and what you should do to improve your product.

So far, we’ve explained the basics of website visitor tracking and the features to look out for in good visitor tracking software. In the following sections, we’ll highlight the evaluation parameters and list the top 10 visitor tracking software you can start using today.

In this comparison article, we have evaluated ten website visitor tracking tools using the following parameters

• Target audience

Features list

Integrations, customer support.

By considering the evaluation parameters above, you can be sure to select a tool that will work well for your business.

There are many website visitors tracking solutions on the market, and each has its benefits and limitations. Let’s start with our list to help you make your decision faster.

1. FullSession

FullSession is a website tracking solution that helps businesses monitor and analyze how users interact with websites, web apps, and landing pages.

With FullSession, you can track visitor behavior and identify areas where they have issues to solve them and provide an exceptional digital customer experience .

Who uses it

The FullSession analytics platform is ideal for cross-functional teams, including sales and marketing teams, product teams , and UX research teams . They can seamlessly collaborate and have a smooth and productive workflow. Also, it is popular in the e-commerce industry.

FullSession is a web-based, cloud, and SaaS website tracking tool you can deploy by adding its code snippet to your website.

FullSession allows you to make smarter business decisions. You can use it to monitor your website visits, identify strengths and weaknesses and convert more visitors into paying customers with several analytics features. Let’s throw light on each of them.

1. Session recording and session replay

Session recording and session replay give you a clear picture of what users do on your website, including the pages they visit, the buttons they click, their text inputs, funnel drop-offs, and more.

With our session recording and replays, you can access analytics data such as

• User location and IP address
• The URL user visited
• Average time on page
• Total active time on page
• Session list
• Session event

You can quickly find the session recording you need or skip user inactivity while watching a session replay to save time.

2. Interactive heatmaps

Interactive heatmaps allow you to analyze user behavior to figure out the web elements they interact with and the pages they engage with the most on your site.

Our heatmap feature uses a combination of colors – red, yellow, and blue to depict the level of user engagement across various web pages and elements.

You can also use the FullSession interactive heatmaps to filter user actions and perform the following activities

• Preview the heatmap on different devices
• See the URL the user visited
• See the number of total views and total clicks
• Watch error clicks
• Track rage clicks
• Monitor dead clicks
• See the average load time on the page
• See the average time on the page
• Track the number of users that visited the page

You can use these analytics data to filter necessary customer actions and optimize your site functionality for better performance.

FullSession provides three types of heatmaps

• Mouse movement map

Let’s show you examples of each interactive heatmap.

Click map example

Scroll map example

Mouse movement map example

3. Advanced data segmentation

Our advanced segmentation feature allows you to build specific user segments to quickly identify essential user actions and session recordings of significant interest.

4. Insights

The FullSession insights give you a comprehensive overview of significant user activities to easily interpret user data. Its various categories help you evaluate your website performance.

Here are the major ones

• Session playlists
• Segment health
• User trends
• Feedback trends
• Device breakdown
• General feedback
• Browser breakdown
• Top referrers
• Screen resolution breakdown
• Error clicks
• Rage clicks

With this feature, you can quickly uncover hidden patterns in user behavior.

5. Customer feedback forms

Our customer feedback forms help you receive real-time user feedback to understand users’ actions and sentiments about your site performance. Each customer feedback connects with a session recording, so you can watch what happened during the specific user session.

You can also use our customer feedback report to analyze customer feedback and assess response details. You can see the user ID, the visited page, sentiment, comment, browser type, feedback date, and details.

You can also see your overall results during a specific period.

FullSession notes feature helps you share comments about user activities and evaluate customer issues. You can share the analysis with your team to improve collaboration.

7. Conversions

You can monitor conversion metrics like page views, the average number of users, page load time, time to convert, etc., to determine the effectiveness of your product strategy.

You can evaluate all these features by starting a 14-day free trial . Now that we’ve explored FullSession and highlighted its various analytics features, let’s move on to what makes it unique.

What makes this tool unique

FullSession provides behavior analytics to understand users’ behavior when navigating your site. It helps you run surveys and collect user feedback to skip the guesswork and understand the motivation behind user actions. It provides advanced data segmentation to find issues with laser precision. It also doesn’t slow down your website while collecting and analyzing data.

The FullSession platform allows you to connect with third-party apps like WordPress , Shopify , BigCommerce , and Wix .

If you have any issues with FullSession, you can start a live chat or send us an email. You can also check out the FullSession help center or read our guides for additional information.

FullSession offers a free trial and includes two premium packages—Basic and Business. Here are more details on each plan.

• The Basic plan costs $39/month and helps you monitor up to 5,000 monthly sessions
• The Business plan costs $149/month and enables you to analyze up to 25,000 monthly sessions.
• The Enterprize plan starts from 100,000 monthly sessions

The FullSession platform also provides a customized pricing package if your business has specific website analytics needs.

• It allows you to make accurate CX analysis without slowing down your site loading speed
• It provides advanced filtering options to identify critical events in a session faster
• You don’t need advanced technical skills to use our analytics platform
• Fullsession doesn’t provide a free forever plan
• It lacks analytics features like retention tables and funnel builder

To see how FullSession works, start your free trial now or get a demo .

2. Kissmetrics

Image source: G2

Kissmetrics is a product and marketing analytics platform enabling you to track and analyze visitor behavior, simplify user behavior data, and pinpoint reasons for user actions. You can recognize hidden patterns and understand your product performance.

User rating

According to Capterra, Kissmetrics scores 4.3 out of 5 based on 19 user reviews.

Whether in the SaaS or eCommerce industry or a product or marketing team, Kissmetrics helps you optimize your marketing and sales funnels, increase conversions, and boost customer lifetime value.

You can start using Kissmetrics for web visitor tracking by installing its Javascript code into your website source code.

Kissmetrics offers behavioral analytics features that give you insight into your users and what they do. You can understand your audience, see how people interact with your website during each visit, and track customer behavior—before and after the conversion.

Here is the list of Kissmetrics features:

• Populations
• Activity report
• Funnel report
• People search
• Path report by channel and marketing campaigns
• A/B test report
• Revenue report
• Cohort report
• Power report with data segmentation

Kissmetrics allows you to gain a birds eye view of your product usage. It shows you which features your customers use to compare product usage over time. This way, you can identify the product features that provide users with the most value.

Kissmetrics allows you to connect with third-party apps like Hubspot, Slack, Mailchimp, Chargify, Optimizely, and more.

If you have any issue with Kissmetrics, you can visit their help center or knowledge base, start a live chat or send them an email.

Unlike other visitor behavior tracking tools, Kissmetrics offers annual subscriptions and doesn’t offer a free trial. Its premium plans are divided into three:

• The Silver plan costs $299/month and enables you to track 25,000 monthly users
• The gold plan costs $499/month and lets you track 75,000 monthly users
• The platinum plan offers customized pricing, so you have to contact the sales team for more information
• It is ideal for tracking customer journeys and key performance indicators
• Kissmetrics allows you to set up a single user ID and automatically links all of the users’ activity across browsers and devices while building smarter and more precise profiles based on their behavior
• The cost of using the platform becomes more expensive as you scale
• It has a high learning curve and requires intensive training to use

Hotjar is a user behavior tracking tool that helps businesses understand user behavior via session recordings, heatmaps, surveys, form analytics, and website feedback forms.

It is a web-based analytics tool that helps you collect data about visitors’ engagement with your website and identify any usability issues.

According to Capterra, Hotjar scores 4.7 out of 5 based on 449 user reviews.

Hotjar is primarily made for UX designers, UX researchers, data analysts, digital marketing, and product teams.

Hotjar is a cloud, Saas, and web-based platform, and you can deploy it by installing its Javascript code into your site source code.

With features like heatmaps and visitor recordings, businesses of all sizes can use Hotjar to track users, leverage data, generate leads, see how many visitors convert on their website, and boost sales.

If you choose Hotjar, you will get the following features:

• Session recording and replay
• Conversion funnels analytics
• Form analytics
• User feedback polls
• Incoming feedback
• User testing recruitment

Hotjar allows you to uncover hidden user actions and your users’ objections to your website functionality. It helps you skip the guesswork and see the product features your users engage with, including how they click, scroll, and tap across various web pages.

Hotjar integrates with popular marketing tools like Slack, HubSpot, Zapier, and more.

If you have questions about Hotjar, you can head to the help center for answers. You can also fill out a ticket if you need faster assistance, read documentation, or useful guides on their official website.

Hotjar currently offers a free basic plan that allows you to track up to 1,050 sessions per month. To improve your conversion rates, you’ll need to upgrade to the paid plan—Observe and Ask.

The Observe plan lets you track and analyze user behavior data using heatmaps and session replay. It includes:

• Basic plan —costs $0 and enables you to track up to 1050 sessions/month
• Plus plan —costs $48/month and gives you access to 3,000 sessions/month
• Business plan —starts from $80/month and allows you to track and analyze up to 500 daily sessions
• Scale plan —offers customized pricing and enables you to visualize daily session recordings

The Ask plan helps you understand how your users feel and what they have to say about your site performance via the user feedback tool. It includes:

• Basic plan —costs $0 and gives you access to 20 monthly responses
• Plus plan —costs $48/month and enables you to receive 250 monthly responses
• Business plan —starts from $64/month and allows you to collect up to 500 monthly responses
• Scale plan— offers customized pricing and gives you access to unlimited monthly responses

Although Hotjar allows you to use its features via its free version, it still has some benefits and limitations. Let’s explore some of the pros and cons of this event-tracking tool.

• It has a low learning curve
• It provides real-time visitor tracking
• It doesn’t let you track visitor data on mobile apps
• You have basic customization options for your surveys
• It slows down your website while collecting data

How other solutions compare to Hotjar?

Want to learn more about Hotjar and see how it compares to other user behavior tools? Check out our comparison articles

• Hotjar review
• Hotjar alternatives
• Hotjar vs Crazy Egg
• Lucky Orange vs Hotjar
• Hotjar vs FullStory
• Hotjar vs Crazy Egg vs Mouseflow vs FullStory
• Hotjar vs Google Analytics
• Hotjar vs Microsoft Clarity
• Hotjar vs Inspectlet
• Hotjar vs Mixpanel vs Clicktale
• Smartlook vs Hotjar
• Decibel Insight vs Hotjar

4. Mixpanel

Mixpanel is a product analytics platform that helps you monitor and analyze how users engage and convert in real-time. It enables you to track conversions, build funnels, visualize user flows and create cohorts.

According to Capterra, Mixpanel scores 4.5 out of 5 based on 105 user reviews.

Mixpanel is primarily made for product and digital marketing teams.

You can deploy Mixpanel by adding its code snippet to your website.

Mixpanel provides various analytics features like

• Conversion tracking
• Customer journey mapping
• Funnel analysis
• Multivariate testing
• Predictive analysis

With Mixpanel, you can identify the users that actively engage with your product and those that don’t. It helps you understand the product features that provide the most value and measure the right performance metrics.

Mixpanel integrates with third-party apps like AB tasty, Chameleon, AWS, and more.

Mixpanel provides support via email and a knowledge base.

Mixpanel offers a free plan and two premium pricing packages – Growth and Enterprise

• Free plan: allows you to track 100k users/month
• Growth: starts at $25/month and enables you to build a plan that suits your analytics needs
• Enterprise: offers a custom pricing structure

Now that we’ve covered the pricing plans for Mixpanel, let’s move on to its pros and cons.

• It provides a central analytics platform where you can track and analyze the actions of mobile and website users
• It is easy to set up and deploy
• Customer segmentation lacks advanced functionalities
• The UI is not ideal for a non-technical audience

Read our article on Mixpanel alternatives to understand how it compares to other platforms.

5. Smartlook

Smartlook allows you to track and analyze user behavioral data on your website and mobile apps. It combines quantitative and qualitative analytics features to help you visualize user actions and how they interact with various product features and site elements.

According to Capterra, Smartlook scores 4.7 out of 5 based on 130 user reviews.

The Smartlook platform is designed for SMBs, e-commerce brands, web design agencies, UX, marketers, and product teams.

Smartlook is a cloud, SaaS, and web-based platform that you can deploy by installing its code snippet on your site.

Smartlook provides a wide range of analytics features for tracking website visitors and users. Here are the major ones

• Session recordings
• Event tracking

Smartlook provides a funnel feature that allows you to monitor user journeys and identify funnel drop-offs to optimize user flows and improve conversion rates. It can also track user actions like button clicks, page visits, and more.

The Smartlook platform integrates with popular platforms like Segment, Slack, Zapier, Hubspot, and more.

Smartlook provides support via email and chat.

Smartlook provides a free version and three premium plans. Here are more details on each plan:

• Free plan: allows you to track 1500 sessions/month
• Startup: starts at $39/month and enables you to track 5000 sessions/month
• Business: starts at $111/month and allows you to track 15,000 sessions/month
• Enterprise: provides custom pricing, so you have to contact the sales reps for more information
• It can automatically record user events on your site
• You can use its session recording feature to analyze user behavior and quickly resolve bugs
• The price can get expensive as you scale
• It lacks a feedback widget that you can use to collect user feedback

Read our article on Smartlook alternatives to see how it compares to other platforms.

Woopra is a product analytics solution that allows you to go beyond traditional analytics to analyze customer journeys and understand how every touchpoint impacts the CX to drive business growth.

According to Capterra, Woopra scores 4.3 out of 5 based on 11 user reviews.

The Woopra platform covers the needs of the product, support, marketing, and sales teams.

Woopra is a cloud, SaaS, and web-based platform that you can deploy by adding its Javascript code into your site’s source code.

Woopra provides marketing and product analytics features like

• Customer segmentation
• Predictive analytics
• Cohort reports
• Campaign attribution

Woopra provides retention features that allow you to analyze how long users engage with your product features to reduce churn. You can also measure user actions and identify the events that drive growth.

Woopra integrates with third-party apps like ActiveCampaign, Azure, Drift, Hubspot, Mailchimp, Segment, and more.

You can get support from Woopra via email, FAQs, knowledge base, and phone.

Woopra provides a free version that allows you to track 500K customer actions per month. As for its paid plans, they include

• Startup – costs $349/month and enables you to track 1 million user actions per month
• Pro – costs $999/month and provides access to 5 million actions/month
• Enterprise – offers a custom price and provides access to 50+ million actions/month
• It provides real-time analytics information
• It has a simple and intuitive user interface
• It lacks analytics features like session recordings, heatmaps, feedback widgets
• It has some bugs that make its pages slow to load sometimes

7. Google Analytics

Image source: Neil Patel

Google Analytics is a free web analytics tool. It lets you track where your visitors are coming from, how they’re interacting with your website, and what content on your website is most popular.

According to Capterra, Google analytics scores 4.7 out of 5 based on 7287 user reviews.

Google Analytics is a popular solution for retail, healthcare, hospitality, real estate, computer software, IT and services, automotive, marketing, and advertising.

You can start using Google Analytics by installing its code snippet on your website.

You can use Google Analytics for website traffic tracking and looking into demographic data such as your audience’s location, device, and language.

There are many features that Google Analytics provides, but we’ll focus on the most important ones.

• User and conversion modeling
• Audience reports and demographics
• Advertising reports
• Acquisition reports
• Behavior reports
• Conversion reports
• User flow reporting
• Data access, filtering, manipulation, and segmentation
• Visualization and monitoring

Google Analytics provides a clear understanding of the results of your marketing activities. It offers many customization options for visualizing reports, changes in user behavior, and website content.

Google Analytics integrates with popular marketing tools like WordPress, Facebook, Shopify, Zendesk, and more.

Google Analytics offers a range of useful articles and guides to help you better understand how your visitors use your site. Also, if you have any issues with your Google Analytics account, you can start a live chat or send an email to customer support.

Google Analytics is a free service. You need an email address and a password to start using it. However, you can also use an existing Google account if you already have one.

The Google Analytics 360 is a premium version of Google Analytics. Large businesses use it for $150,000/year.

• You can create custom reports or see traffic data in real-time
• It’s great for basic data tracking
• Google Analytics has a high learning curve
• It lacks advanced features, such as user behavioral data

Read our Google Analytics vs Amplitude comparison to see the differences between these platforms.

Adobe Analytics is a marketing and web analytics platform that helps you capture and analyze data to discover hidden patterns in customer behavior and evaluate marketing activities to understand the impact on the user experience .

According to Capterra, Adobe Analytics scores 4.5 out of 5 based on 196 user reviews.

Adobe Analytics is primarily made for various online businesses, including e-commerce, retail, healthcare, financial, high-tech, and marketing brands.

Adobe Analytics is a cloud, SaaS, and web-based platform, and you can deploy it by adding a code snippet to your site.

Adobe Analytics provides visitor tracking features that enable you to monitor the impact of every customer interaction. Some of its core features include:

• Campaign analytics
• Multi-touch attribution
• A/B testing
• ROI tracking

Adobe Analytics provides predictive analytics features that help you track your marketing activities and get a clear picture of the customer journey.

Adobe Analytics allows you to connect with popular apps like Slack, MailChimp, Hubspot, and more.

Adobe Analytics provides support via email, knowledge base, FAQ, and forum.

The Adobe Analytics platform provides three pricing plans – Select, Prime, and Ultimate. However, its website doesn’t give a transparent price structure, so you have to contact the sales team for more information.

• It allows you to customize analytics information and data collection
• It helps you to gain insights into your customer base and how their activities impact your bottom line
• It has a high learning curve and can be complex to use
• The Adobe Analytics platform can be expensive, especially for small businesses

Matomo is a web analytics platform that helps you understand how individual visitors interact with your web elements and content so you can identify gaps in your site performance.

According to Capterra, Matomo scores 4.9 out of 5 based on 43 user reviews.

Matomo is a good solution for development, marketing, support, and sales teams in companies of all sizes. It is popular in government agencies, financial and educational institutions, digital and media agencies, nonprofits, retail, and healthcare.

You can integrate the Matomo features into your site by adding its Javascript code to your website.

The Matomo platform is open source and has the following features:

• Visitor profiles
• Enhanced SEO
• Tag manager
• Custom reporting
• Custom dimensions
• Email reports
• Integrations with more than 100 third-party tools

Matomo focuses on going beyond most traditional website analytics tools by providing 100% data ownership. Unlike Google Analytics which leverages user data for advertising purposes, Matomo users can perform analytics without worrying about user data being used for marketing purposes.

Matomo can integrate with over 100 third-party apps like WordPress, Drupal, Magento, WooComerce, Joomla, and more.

If you have any issues with Matomo, you can email them, read their user guides, visit the FAQ section or discuss with other users on the forum.

Matomo is a free and open-source analytics platform if you host it on your servers. If you want to use Matomo hosted on their servers, you must pay 19EUR/month.

• You can use Matomo to monitor websites, mobile apps, intranet portals, and intranet websites
• It has some unique features, such as real-time visitor details, e-commerce analytics, visitor profile, and real-time visitor maps
• Matomo collects too much analytics. It can be overwhelming
• Their website has a bad UI, so it doesn’t provide an exceptional user experience

Image source: Getapp

Clicky is a real-time analytics solution that helps businesses track and analyze website traffic and marketing campaigns, conduct split tests, and evaluate web performance.

With Clicky, you can identify website traffic sources and find relevant visitor sessions and Javascript events.

According to Capterra, Clicky scores 4.0 out of 5 based on one user review.

Clicky is designed for small and mid-sized online businesses across various industries like marketing, product development, e-commerce, and more.

You can deploy Clicky by installing its code snippet into your site source code.

Clicky provides analytics features that help you monitor key website statistics. Some of its main features include:

• Advanced segmentation
• Real-time monitoring
• Campaign management
• Referral tracking
• Pageview tracking

The Clicky platform provides a spy feature that helps you to identify precisely where your web visitors are coming from. It also allows you to set and track conversion goals to improve your sales and marketing efforts.

Clicky lets you connect with popular platforms like WordPress, Drupal, Joomla, Django, and more.

You can contact the customer support team via email if you have any issues with Clicky. The Clicky platform also provides a knowledge base and forum where you can get answers to your questions.

Clicky provides a free plan that allows you to track one website. Its paid plans are divided into four, including a 21-day free trial. Here are more details about its pricing structure.

• Free plan – enables you to track one website
• Pro plan – costs $9.99 and lets you track 10 websites
• Pro plus – costs $14.99 and allows you to track 10 websites
• Pro platinum – costs $19.99 and enables you to track 30 websites
• Custom – offers a customized pricing option and lets you track up to 1000 websites

Now that we’ve highlighted the various pricing plans for the Clicky platform, let’s move on to its pros and cons.

• The platform is easy to set up and use
• It has versatile features that help you to analyze website traffic in real-time
• Scaling can get expensive if your web traffic increases
• The UI is outdated and needs more visualization options

So far, we’ve evaluated the functionality of the Clicky platform. In the next section, we’ve prepared a table that summarizes the various features of all the web visitor tracking tools we covered in this article.

This section summarizes the features of the tracking software we explained above.

A positive customer experience is essential to the success of any business. How customers view your business, products, or services directly impacts their willingness to spend money with you.

It is why you must choose a suitable website analytics software to track how users interact with your site so you can improve the customer experience.

We consider FullSession as the best website visitor tracking tool on this list. It provides a wealth of user data and behavior-tracking tools such as session recordings and replays, three types of interactive heatmaps, website feedback forms, and reports.

What’s best, it doesn’t slow your website down and protects the privacy of your users in the process.

Try FullSession for free

You can try FullSession for free for 14-days to evaluate all features.

You can sign up today and learn how to use our analytics features to conduct web analysis. You can also request a demo if you need more information.

Here are some answers to frequently asked questions on visitor tracking tools.

How can I track web visitors?

The FullSession six-step process is simple and quick. Here’s how it works:

• Create your free account
• Add information such as your first and last name
• Place the URL of your website or web app in the empty field
• Choose where to install FullSession
• Get your Recording code or User ID code
• Verify the installation
• Invite your team

That was easy! You can start with website visitor tracking in only a few minutes.

Can you track someone who visits your website?

You can track your visitors with good website visitor tracking software such as FullSession.

What is the best software for website visitor tracking?

There is no universal answer to this question, as each business and website is unique, but there is a solution that will help you take your website performance to the next level.

We recommend you start using FullSession, our advanced website visitor tracking solution that provides all the features you’ll need to see how your visitors interact with your website. Sign up today .

Who can use website visitor tracking tools?

Marketing and product teams, sales teams, UX designers, and UX researchers use website visitor tracking tools as a part of their work process.

How do website visitor tracking and web analytics differ?

Website visitor tracking relies on a web visitor tracking tool to collect user behavioral data. In contrast, website analytics is the process of analyzing how users behave on your website.

What website visitor activity should you track?

You need to monitor every aspect of your customer journey, from their initial interest in your brand to their eventual decision to make a purchase or use your services.

What happens during website visitor tracking?

Website visitor tracking logs user activities and interactions with your website. User behavioral analytics data is categorized into segments, device type, browsing history, and more.

Is website visitor tracking GDPR compliant?

It depends on your website tracking strategy. If you collect the personal information of your website visitors and you haven’t already made changes to your privacy policy, it’s time to check in with your team and see what steps you need to take to make your site GDPR compliant.

Enhance Your Insights With Richer User Behavior Data

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15 Best Website Visitor Tracking Software

Every business owner or marketer wants to know if their market efforts are paying off in terms of website traffic and new leads for your business. Attracting new leads often directly correlates to an increase in revenue. While some analytics tools, like Google Analytics, can measure website visitor tracking, many fall short when it comes to providing helpful information about who has visited your site. But, what a lot of people don’t know is that there are so many more options than Google Analytics out there for website visitor tracking and data.

Having an idea of how many people have visited your site is only helpful to an extent. You may see that your website traffic has increased, but this information isn’t very useful if your conversions have not also increased. With website visitor tracking software, you’re able to obtain valuable information about visitors with the goal of following up with them as a potential lead. So, if you can target those anonymous website visitors. Whether you are looking to track the number of people clicking on your paid marketing campaigns, clicking on social media links, or even knowing how many pages your website visitors go to, a website visitor tracking software can show you what your customers are the most interested in.

In this guide, we’re ranking the best website visitor tracking and identification tools to help you choose the right software for turning website visitors into viable leads for your business. 

What is Website Visitor Tracking Software?

Website visitor tracking software is software that’s configured to track the visitors who land on your website and then provide qualitative data on each user so you can follow up with them as a potential lead. Website visitor tracking software requires you to add a piece of java script to your website in order to track what your visitors are doing on your site. But don’t worry, you don’t need to be a web developer to add a script to your website, it’s very simple and takes just a few minutes!

While many website visitors remain anonymous, others are trailed by identifying information – like their company name, email address, or website URL – which is available for you to add to your Customer Management System (CMS) for follow-up. Your sales team can then use this information to nurture the cold lead into a potential customer.

Benefits of Using Website Tracking Software

There are many benefits to enabling tracking software on your website. Most notably, this software allows you to:

• See how many users have visited your website
• Identify which pages users have visited on your website
• Know where users have visited from (source and geographic location)
• Track whether they have taken any action on your content 
• Collect identifying information to help you follow up with a visitor as a potential lead

The good news is that these tools are not invasive and do not infringe on any privacy laws , as users consent to have their information tracked on your website when they accept your cookie pop-up. Plus, a lot of this information is public domain, meaning anyone can access it. You can use this information to land more clients and increase sales for your business. 

Top 15 Website Visitor Tracking Tools

A quick Google search for “best website visitor tracking software” will show you that there are so many different software options are available on the market. However, not all website tools are created equal. 

To make things simple, we have ranked the top 15 tools by G2 rating , price, personalization, and features so you can choose the best option for your business. 

• Visitor Queue
• VWO Insights
• Leadfeeder 
• Google Analytics
• Kissmetrics
• UserTesting
• Adobe Analytics

1. Visitor Queue

• Price: Starts at $39 per month
• G2 rating: 4.5 / 5

Visitor Queue is a website visitor identification and personalization software. We are able to identify the name, contact information, and user data of the businesses that visit your website. 

Since we feed your team warm leads your sales team can forget about cold calling prospects. The companies are already visiting your site, so they must be interested in what you have to offer. Visitor Queue automatically provides a thorough database of all the companies that have visited your site. Boasting a minimum of 100 leads per month, Visitor Queue is a convenient and affordable option if you want to get more leads, fast. 

In addition to website visitor identification, we are also offer website personalization. With our website personalization tool, you can customize your landing pages based on visitor firmographics like their geographic location, industry, size, or even their name. You can show them case studies, use cases, images, and other content relevant to their needs. Below are just a few of our primary features.

Primary Features:

• Generates leads from your website
• Data available from unlimited users
• User-friendly interface
• Access accurate contact information
• Lead exporting and outreach
• Time-saving filters and dashboards
• Automated email notifications
• 3rd-party integrations with your favorite tools
• Website personalization

Pricing Packages

Visitor Queue offers a variety of pricing packages ranging from $39 per month to $247 per month. You’re able to process up to 2000+ companies per month. As a result, this could translate into a ton of new leads for your B2B business. Add our new website personalization feature to your package for only $200 per month.

The main selling point? Visitor Queue feeds your sales team hot leads who have already shown an interest in your products or services. All you have to do is follow up and close the deal. 

Start Your 14-Day Free Trial

2. Crazy Egg

• Price: Starts at $24 per month
• G2 rating: 4.2 / 5

Crazy Egg was started with the goal of helping businesses track the behaviour of visitors on their website visitors. As a result, marketers can gain valuable insight into their target client base. Since their beginning, they have expanded to offer a wide range of convenient features – such as Snapshots and Overlay Reports –  to make analyzing this user data easier than ever before. 

This tool helps you dig into and better understand how visitor behaviour influences your website metrics as a whole. The result is a wider view of how visitors interact with your site. With insight on who might be the most viable prospects. Plus, you’ll be able to improve UI and UX by knowing what your visitors are most interested in.

3. VWO Insights

• Price: Starts at $169 per month

VWO is website visitor tracking software suited to enterprises looking to generate more leads online. It also provides valuable suggestions on how to optimize your website for conversions. VWO also has helpful features like conversion funnels, heatmaps, and on-page surveys. All of these feature will help your marketing team optimize your website experience and hopefully close more deals.

VWO helps you understand visitor behavior and why users navigate your site in a particular way. You can then use this data to improve conversions and make the most of your incoming website traffic. Turn to this tool if you want to go beyond tracking and instead learn how to optimize your site like a pro. Knowing what your customers are clicking on the most will help you optimize your site in order to drive the most conversions possible. In addition, it will aid in improvements to UI and UX to keep your customers engaged.

4. Leadfeeder 

• Price: Free plan; Paid plans start at $55 per month
• G2 rating: 4.7 / 5

Leadfeeder offers identification and visitor tracking software to help sales teams turn more website visitors into high-quality leads. As the name implies, this tool feeds lead data to your sales team. As a result, they can follow up with users in the right way, at the right time. 

With precision, Leadfeeder is able to tie visitors back to their company name and provide contact details for each company. Leadfeeder also integrates with popular CRM tools – like HubSpot and Salesforce – so sales reps can update lead status with ease.

• G2 rating: 4.8 / 5

Leady takes visitor identification a step further by not only identifying company info but individual visitors as well. As stated before, not every user offers publicly available information, but for the ones that do, you’ll have this information to add to your CRM.

What’s better, they’re one of the few web visitor tracking tools that offer support for B2B lead generation and track in-app user behaviour. As a result, you’re able to track a wide variety of visitors across multiple touchpoints. 

6. Google Analytics

• Price: Free

I’m sure you have probably heard of Google Analytics before, as it’s the most popular website tracking software in the world. Google Analytics is one of the few free tools on this list, but it still packs a punch. Created by Google, it’s a robust software that allows you to analyze user behavior, attribute traffic to source, track conversions, and much more.

However, the downside of Google Analytics is that it’s tailored to search engine optimization (SEO) professionals. Thus making the interface complicated and not beginner-friendly. You’ll have loads of data at your fingertips. But, there may be a learning curve when it comes to knowing how to analyze and apply these insights. However, if you don’t have a marketing expert on your team, Google offers a plethora of free courses to help you understand the platform. In addition, they offer everything from general beginner courses to very specific expert topics.

7. Kissmetrics

• Price: Contact Kissmetrics for pricing details
• See G2 reviews

Kissmetrics provides “behavioral analytics, segmentation and email campaign automation” all in one easy-to-use platform. With this tool, you’ll be able to understand and engage with each user to nurture them into a paying customer.

Specifically, Kissmetrics was built to help marketers and businesses increase conversions, customer engagement, and customer retention. After all, studies show that it’s more cost-effective to retain an existing customer than to acquire a new one.

8. Mixpanel

• Price: Free plan; paid plans start at $89/month

Mixpanel is another tool that helps you understand your website users at a deeper level. The more you know about the people and businesses visiting your site, the easier it will be to present them with an offer they are most likely to buy.  Plus, you’ll be able to optimize your marketing initiatives to keep them engaged. By using this information to optimize your webpages, you have the chance to increase your conversion rate for future website visitors. Their metrics will help you create the best version of your website based on your specific goals as a company.

Mixpanel offers features to help you measure the success of new website features and visualize performance with easy-to-read reports. You also gain in-depth information on users. From who they are and where they are dropping off during the buying process.

9. UserTesting

• Price: Reach out for pricing details
• G2 rating: 4.5 / of 5

Looking for more qualitative website visitor tracking? UserTesting has got you covered. Tailored to marketers and B2B businesses, UserTesting helps you understand user behavior and make informed decisions about your marketing campaigns.

UserTesting recruits users that are in your target market, including specific occupations, age groups, gender, and more. Then, these users will record themselves going through your website. They will answer your questions and navigate through your site, explaining their thoughts and opinions along the way. View session recordings to see how users navigate your website and take action at specific conversion points. As a result, you’re able to understand why users do what they do and what this means for your lead generation strategy. You can also understand how your target market navigates through your website, and make optimizations accordingly. You could discover flaws in your website that could be preventing users from converting.

• Price: Starts at $900 per month
• G2 rating: 4.1 / 5

Last but certainly not least, Act-On offers a two-in-one marketing automation and website visitor tracking system. Their account-based marketing (ABM) features aids your sales reps in both prospecting and following up with viable leads. 

Like the other tools, it’s able to identify website visits from specific accounts and provide contact info you can use. In addition, with detailed reports, sales reps can get a complete view of how users are interacting with your website and marketing campaigns.

• Price: Start at $99 a month
• G2 rating: 4.6 / 5

Ahrefs is one of the leading website visitor tracking software on the market. Their software will crawl your website, and then supply you with data that will help you better understand and optimize your organic website strategies. With abilities to audit your website, explore top performing content, track your website’s rank, and more, Ahrefs will quickly become a tool that you can lean on. In addition, you have the ability to analyze your competitor’s website to gain more insight into their marketing initiatives. This can help you improve and enhance your marketing strategies and stand out from your competition.

12. Adobe Analytics

• Price: Contact Adobe Analytics for pricing details

Adobe Analytics allows you to analyze data from any point in your customer journey. Their versatile reporting, predictive intelligence, and attribution analytics will help your company gain vital insights on your customers and what they’re most interested in. Since you can package multiple Adobe products together, their pricing packages vary based on your company’s needs. But, Adobe targets enterprise-sized companies, so their products tend to have a higher price tag than other software options.

13. SimilarWeb

• Price: Contact SimilarWeb for pricing information
• G2 rating: 4.4 / 5

With over 100 five star reviews on G2, SimilarWeb is a great choice for a website visitor tracking software. SimilarWeb provides data on everything from website ranking and domain authority to eCommerce and AI, and everything in between. Aside from data on how to improve your website and marketing efforts, they also can provide a ton of insight on your competitor’s website and marketing efforts. Depending on your industry, SimilarWeb will put together a package of key features tailored to your needs and goals. Since they offer customizable packages, you must reach out to one of their sales representatives to get started and view pricing.

• Price: Plans start at $39 a month

Hotjar is one of my favorite website visitor tracking software on the market. They are capable of gaining insight on your website visitors and understanding how they behave on your site. Hotjar is most well known for their heat maps. Heat maps are a unique feature that allows you to view the areas of your website that are the most clicked on, as well as video recordings of user visits. This insight will give you a better understanding of what users are most interested in, and if you have any errors on your site that you might not be aware of. They also offer dozens of integrations to really help your marketing team understand your website visitors.

• Price: Paid plans start at $9.99 a month

Clicky is a website analytic software that helps you monitor, analyze, and react to your website’s traffic in real time. They offer similar data as Google Analytics, but more in depth. They have a bot detection tool that removes potential spam users from appearing in your analytics, as well as heat maps, and time monitoring that will send you a notification if your site happens to go offline. 

Bonus Tip: Remarketing

If none of these website visitor identification software caught your eye, you can always try out remarketing techniques. Essentially, remarketing is used to target the people who have previously visited your website with targeted advertisements. Social media and Google are the main ways that companies use remarketing. If you’re interested in learning more (and you should be!) check out this article here .

If you want to be more specific in your remarketing, you can take advantage of LinkedIn direct message ads. You can target your previous website visitors and contact them through LinkedIn with a message that will be hard to refuse! To learn more about remarketing with LinkedIn direct messages, take a look at this video .

The Best B2B Website Visitor Tracking Software

While there are many website visitor tracking and analytics tools available, the tool that offers an all-in-one solution is the obvious choice. Visitor Queue not only identifies which companies have visited your site, but provides detailed contact information in an accessible database and automated follow-up capabilities.

Don’t let your website traffic go to waste. Make the most of every visit by turning visitors into viable leads. That way, your sales reps can follow up, close more deals, and improve your business revenue – for as low as $23 per month.  Get started with your free, 30-day trial of Visitor Queue today.

While you're here!

98% of your website visitors leave without converting. Visitor Queue allows you to identify who they were, and personalize their website experience based on their needs. Your sales team can now connect with them to close the deal, while marketing can provide a personalized version of your website based on visitor firmographics to increase conversion rate. All of this starting at $39 USD per month. Start your 14-day free trial now!

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14 Best Website Visitor Tracking Software Tools (By Category)

The term website visitor tracking can mean several different things. Specifically:

• It can mean tracking visitor behavior   on the site: Where people click, how long they spend on certain pages, and how that behavior differs by user type, demographic, referring source, and other user attributes.
• It can mean understanding visitor identity : Most tools can’t identify individuals, but they can identify companies, regions, and other vital information about website visitors that helps B2B companies market better to their prospects.
• It can mean measuring website analytics : This includes traditional website analytics tools and more advanced ones that can track the behavior of user cohorts, funnel analytics, and more.

These are very different use cases and they require entirely different visitor tracking software stacks. So, instead of listing a bunch of tools in one long list (like many other articles do), we thought it would be more useful to break our list down into these 3 buckets—so you can find the tool you need for your  specific use case.

If you want to understand the behavior of users on individual web pages,  look at the first section .

If you’re a B2B company  interested in tracking repeat visits from specific companies or target accounts, check out the second section .

If you want to  track stats and KPIs on your site  (similar to Google Analytics) or take a more advanced look at those metrics through the lens of funnels and cohorts, jump down to the   third section .

Note:  Want to better understand your website visitors  and their behavior on your website? Sign up and try Crazy Egg free for 30 days  to get access to visitor behavior tracking software that’s built to help you optimize your site.

Website Visitor Behavior Tracking Software

Purpose: When you want to know what visitors are doing on your website .

In order to optimize your website for KPIs like user experience (UX) and conversions, you need to understand how visitors behave on your site — and how changes to your website affect that behavior. The tools below help you understand anonymous website visitor behavior from a few different angles.

1. Crazy Egg

• Price:  Starts at $24/month
• G2  rating : 4.2 out of 5

We started Crazy Egg in 2006 with the goal of helping companies understand and track the behavior  of their website visitors. We’ve been focused on this exact use case for 15 years, and we’ve spent that time building detailed features to help marketers better understand website behavior.

Our tool includes five different kinds of Snapshots  (that’s what we call heatmaps and clickmaps ) that help you dig into and better understand the visitor behavior that drives other website metrics.

Our five different visitor tracking reports include:

• Heatmaps : show you where, and at what frequency, visitors are clicking on a given web page.
• Scrollmaps : show you how far down the page users typically scroll before they leave the page.
• Confetti Report : enables you to dig into your click data, showing how it varies across up to 22 different visitor characteristics.
• Overlay Report : shows that same breakdown of user behavior across 22 dimensions (including custom dimensions) for each clickable element on a given page.
• List Reports : emphasizes numbers over visuals — you’ll see a breakdown of how many website visitors click on a given page element (including pop-ups and other moving elements).

Taken together or individually, each of our Snapshots gives marketers access to valuable visitor tracking information you can use to optimize your website for UX and conversions.

• You can identify whether or not website visitors are tracking with your ideal website or customer journey.
• You’ll know which elements on a given web page your website visitors interact with, plus how that changes across different segments of visitors.
• You can tease out how engaged visitors to a particular page are and learn key details about where they came from and which visitor characteristics they share.

2. Mixpanel

• Price:  Free plan; paid plans start at $89/month
• G2 rating: 4.2 out of 5

Mixpanel  is a full-featured user behavior tracking tool that helps marketing and product teams better understand their users. It includes features to help you gauge the success of new feature launches and quickly visualize key data. Plus, with their User Profiles feature, you can get in-depth information on users — including who they are, and where they may be hitting roadblocks with your product.

3. VWO Insights

• Price:  Starts at $169/month

VWO  is the  enterprise solution for tracking visitor behavior and optimizing your website. The VWO Insights product includes features like conversion funnels, on-page surveys, and session recordings that can help you get to the heart of visitor behavior and the why  behind it. Plus, you can use Insights together with VWO’s other products for an end-to-end experience optimization tool.

4. UserTesting

• Price:  Contact UserTesting for pricing details
• G2 rating: 4.5 out of 5

UserTesting  is one of the tools we recommend when marketers are looking for more qualitative website visitor tracking. With UserTesting, you can connect with your actual audience and get complete session recordings as they navigate your website and perform specific tasks — meaning you can get at more of the why  behind visitor behavior.

5. FullStory

• Price:  Free plan; contact FullStory for paid pricing details
• G2 rating:  4.4 out of 5

FullStory  is one of the best visitor behavior tracking tools for support and product teams. The software automatically detects areas where your customers are struggling inside your product or app. Then it helps you identify high-impact areas that have a larger effect on your revenue and retention — so you can pinpoint and prioritize the most impactful changes.

Website Visitor Identification Tools

Purpose:   When you want to understand who your website visitors  are.

For B2B companies in particular, figuring out who  is visiting your website is just as important as knowing how they behave on your site. The tools below help marketers and salespeople alike identify the companies that are visiting their website (usually by IP address) and get access to key visitor information. Plus, they help you tie behavior (such as pages visited, number of visits and page views, and time spent) to each company.

6. Leadfeeder

• Price:  Free plan; paid plan starts at $55/month
• G2 rating:  4.7 out of 5

Leadfeeder ’s identification and visitor tracking software helps marketing and sales teams identify and convert more leads. With account-level visitor identification, every visit from an employee is tied back to the company name. Plus, with integrations for popular CRMs (such as HubSpot, Salesforce, and Pipedrive) and LinkedIn Sales Navigator, sales reps can add identified website visitors right into their outreach process.

• Price:  Starts at $900/month
• G2 rating:  4.1 out of 5

Act-On  includes tons of features that make it a full and capable marketing automation tool. Within that, their account-based marketing (ABM) features help salespeople with prospecting by identifying website visits from key target accounts. Plus, with Activity Roll-up, reps can get a full picture of how an account is interacting with the website, other marketing campaigns, and sales outreach.

8. Lead Forensics

• Price:  Contact Lead Forensics for pricing details
• G2 rating:  3.6 out of 5

With Lead Forensics , B2B companies can identify new sales leads in real time as they visit your website — you can even get access to key details such as company size, contact information (such as phone numbers and social media), and search behavior. Lead Forensics also includes automatic lead scoring based on multiple criteria that triggers instant notifications to flag your ideal customers.

• Price:  Starts at $39/month
• G2 rating:  4.8 out of 5

Leady  takes the visitor identification game to a different level than the rest by identifying company and  individual visitors, too. They’re also one of the few web visitor tracking tools that provide support for B2B lead generation  and  in-app product behavior. So you can track visitors as they become users and beyond — from end to end.

10. netFactor VisitorTrack

• Price:  Contact netFactor for pricing details

netFactor’s VisitorTrack  software brings in more buyer intent details from across the web than any of the other identification and visitor tracking software on our list. Their Company Surge feature tracks your website visitors across the web — so you can pinpoint those with the highest buying intent and reach out with the right message at the right time.

Website Analytics Tools

Purpose:  When you want to zoom out and get an aggregate view of your website’s performance.

When it comes to visitor and website traffic tracking, there’s actually a lot you can learn from traditional website analytics tools — if you choose the right software and know how to use it. The tools below offer a broad range of website analytics with some visitor tracking features thrown in.

11. Google Analytics

• Price:  Free
• G2 rating:  4.5 out of 5

The free version of Google Analytics  offers key audience and behavior website metrics as well as segments such as audience demographics, devices used, and new versus returning visitors. With more advanced features such as the Behavior Flow report, you can actually learn a lot more about who your website visitors are and how they behave on your site, which many Google Analytics users may not realize.

12. Kissmetrics

• Price:  Contact Kissmetrics for pricing details
• Capterra  rating: 4.3 out of 5

Kissmetrics  offers more advanced cohort analytics, built specifically for ecommerce and SaaS businesses. The tool enables marketers and product teams to tie all website behavior to a real person and see their entire journey, even across devices. Plus, with cohort analysis, you can use the behavior of real users to identify and target your most valuable customers and quality leads.

• Price:  Free plan; paid plans start at $999/month

With features for optimizing your web, mobile, and product experiences, Woopra  is one of the most comprehensive web analytics and visitor tracking tools on our list. Their People Profiles enable you to take a closer look at real users and website visitors and get to know them on a deeper, more qualitative level.

14. SimilarWeb

• Price:  Free plan; contact SimilarWeb for paid pricing details

SimilarWeb  approached website visitor tracking from a different angle than the rest of the solutions we’ve mentioned so far — by looking at your competitor’s website . With SimilarWeb’s Research solution, you can benchmark the makeup of your customer base and website visitors against competitive websites. Plus, you can identify the content and websites your visitors (and your competitors’ visitors) find most engaging across the web.

The Right Website Visitor Tracking Software for You

When it comes to website visitor tracking, the software tools that work best for you will very likely be different than the visitor tracking stack any other company uses — because they should be tailored to your  unique needs and the gaps in your existing stack.

Whatever those needs are, the tools above can help you better understand who your website visitors are and how they behave across your site and the rest of the web. Then, you can get to optimizing your website and marketing to boost conversions and create a better experience for visitors.

Note:  Ready to better understand your website visitors  and their behavior on your website? Sign up and try Crazy Egg free for 30 days  to get access to visitor behavior tracking software that’s built to help you optimize your site.

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Website visitor tracking & how to use it

Companies use website visitor tracking to understand in detail how visitors interact with their site. Teams use visitors’ information to adjust the website content and structure to eliminate needless steps and nudge more visitors to purchase, sign up, and return. Learn how to improve your website with visitor tracking.

Why website visitor tracking is crucial

Web visitor tracking gives teams a detailed understanding of their users’ needs, behaviors, and frustrations so the team can create a more satisfying and useful website experience. A news site, for example, can see which articles visitors enjoy and promote popular posts. An e-commerce site can learn which pages in their checkout process frustrate customers and eliminate unnecessary fields, and a SaaS team can learn whether search ads or social media ads produce higher quality leads. Nearly every company with a website can use its visitor data to make more informed product, marketing, and customer support decisions, and to nudge its users to find more value. Common goals for website user tracking include:

• Encouraging more purchases or signups
• Attracting more visitors
• Earning more ad clicks
• Producing more leads
• Eliminating barriers to buying

Teams with analytics can track users in aggregate with reports known as user flows , which show the stream of page views users typically follow. Flows suggest whether visitors are having a pleasant or unpleasant experience. If many visitors arrive at the website’s FAQ or self-help section, for instance, it could indicate that they find the site confusing. If an increasing number of users bounce, it could indicate that whatever landing page users bounce from isn’t serving them as well as expected. Teams can also use an aggregate view of visitor behaviors to evaluate the health of the website. Microsoft famously audited its website and found that three million of its 10 million web pages had never been viewed . Pages without a purpose are a waste of resources to create and maintain, and by understanding where visitors go and what they want, teams can produce more useful content and guide users to it. With the right tools, teams can also track individuals or small groups of users to treat each segment of their user population differently . An ad-supported media site, for instance, could serve more calls-to-action to purchase a monthly subscription to visitors with ad-blockers. An enterprise software’s marketing team could score and rank each visitor by their likelihood to buy and set triggers to notify their marketing or sales team of highly qualified leads. Companies often combine website analytics data with qualitative data from user research and user testing to better understand the emotional component of users’ journeys. If a personal finance app’s website team knows that most users only visit for a particular reporting feature that isn’t available on mobile, and typically arrive feeling frustrated, they have a clear sense of what visitors want to achieve and how they expect the site to serve them.

How to track website visitors

There are two ways to track users on websites: Build an analytics tool or purchase one. Most companies choose the latter option, as building a tool to analyze a website is cumbersome and more expensive to create and maintain than purchasing a pre-built product. There are many website analytics vendors, commonly divided between those that are free and those that are paid. As a rule of thumb, paid software offers more features and have more intuitive interfaces because the teams behind them have a clearer incentive to deliver a satisfying service. Paid tools also provide more flexibility for companies to grow. As the team’s needs evolve, only paid tools allow them to track users at the individual-level, whereas most free tools can only provide an aggregate view. When choosing an analytics tool, teams should evaluate the technologies it uses to track users. Each technology has quirks that affect the quality of the data the tool produces. Browser cookies, for example, are widely used but flawed and somewhat controversial. The European data protection act GDPR makes it illegal to use cookies to track users without their permission, and Apple, maker of Safari, the fourth most used web browser globally, recently announced that it would no longer support cookies . Any tool that’s overly reliant upon cookies may underestimate the actual number of website visits, especially from Safari users. Common website tracking technologies include:

• Custom URLs : The tool appends a string of characters to the end of the page URL.
• Browser cookies : The tool loads a simple string of text onto a users’ browser so it can recognize them over repeat visits.
• Pixel tags : Similar to cookies, pixel tags load a 1×1 pixel image onto the users’ browser when the page loads, which allows the tool to identify individuals.
• IP addresses : Tools can associate IP addresses with internet providers and sometimes, regions and zip codes.

Rarely, in practice, do two analytics platforms or technologies completely agree on visitor counts or behaviors. The best tools employ multiple technologies and assign users a universal ID that combines data from multiple technologies to provide a more complete view. Before teams implement a user analytics tool, they must create a tracking plan , where they record a list of events and user behaviors they consider useful and worth tracking. Not all visitor information is useful, and having too much noise—visits, clicks, or screen time—can crowd out more valuable signals such as purchases, strings of page visits, and conversions. The act of creating a tracking plan also forces teams to create a syntax for naming their events so they’re easily understood when the data displays in the analytics platform interface.

Examples of website visitor tracking

Once a tool is implemented, teams can begin exploring their data, understanding user flows, testing hypotheses, and improving their website. For example:

A SaaS team drives more leads by improving its site experience

A SaaS website team can deploy website analytics to help marketing and sales drive more leads and convert more accounts. User analytics provides data on errors and identifies a website’s most popular content, so the team can diagnose pages that aren’t displaying correctly and place their most valuable content on the site’s primary navigation bar. The team can also test new versions of the site with a website A/B testing tool .

Learn more about tracking people

Hidden Valley Ranch increases visitor engagement 3x

Consumer packaged goods brand Hidden Valley Ranch sells mostly through supermarkets, but when its e-commerce business began to take off, it implemented Mixpanel user analytics to measure and increase its visitors’ retention and engagement. The team ran A/B tests on both known and anonymous web visitors and found that personalizing sections of the website increased visitor engagement by 3x.

Read the Hidden Valley Ranch case study

Fortune 100 media brand earns more ad revenue

A large media brand deployed Mixpanel user analytics to help it adapt to consumers’ changing content consumption habits, and to increase its revenue without running ads that negatively impact viewership rates. The team used Mixpanel to understand the relationship between content and ads, and pointpoint the rate at which more ads would cause users to disengage. The team discovered that by personalizing content to viewers, they increased view time and return rates, and were able to run more ads and drive more revenue.

Read the Fortune 100 Media Brand case study

E-commerce brand Vente-Privee drives three billion in revenue

French e-commerce brand Vente-Privee used website analytics to segment its most valuable shoppers and adjust its website to nudge more of them to purchase. With analytics, the team was able to view cross-device shopping patterns for the first time and noticed that high-value shoppers often browsed on mobile but returned later to buy on desktop. The team re-coded its shopping cart tool to better support cross-device purchases which helped grow its sales to over three billion dollars.

Read the Vente-Privee case study

Web tracking regulation

Tracking website visitors can raise privacy concerns and, in some markets such as Europe, is highly regulated. The European Union’s General Data Protection Regulation (GDPR) makes it illegal to track web visitors without their express consent, and companies that don’t comply can face fines. Users also have a right to access their data and to request that it be deleted. Before tracking website visitors, teams should always ensure they and their tracking tools comply with regulations like GDPR. Website user tracking gives teams insight into what users do and empowers them to make changes that improve the site’s performance. Every company with a website can use its visitor data—SaaS teams can drive more leads, e-commerce brands increase sales, and media brands to drive more ad revenue—if they invest in the tools to track it. 

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The Complete Guide to Website Visitor Tracking

When website visitor tracking first came on the scene it was an online revolution. Suddenly businesses had information on their current and would-be customers that allowed them to transform their sites, marketing and products to be more profitable.

What Does It Mean To Track Website Visitors?

Website visitor tracking is when you use an analytics tool to record all of the activity taking place on your site. But not every analytics tool records the same activity, the same way. Some are very simple and track basic actions like visitor count, time on site and bounce rate. 

Behavioral analytics tools like Kissmetrics will tell you a lot more. They’ll reveal who’s visiting your site, where they came from, what they engage with, and where they drop out of the sales funnel. You’ll be able to identify behaviors like:

• Viewing websites and landing pages
• Viewing videos
• Reading blog posts
• Clicking on your sales pricing, links, and offers
• Signing up for email notifications
• Signing up newsletters
• Viewing blog posts
• Adding items to cart
• Completing a purchase

You’ll be able to segment your data any way you like so you’re getting the information that’s most meaningful to you. Kissmetrics also tracks visitors across devices. So you’ll know if they first clicked on an ad on their phone to arrive on a landing page, then opened an email on their computer, and finally purchased from their iPad. These insights give you in-depth information about your customer’s journey.

What Are the Benefits of Website Visitor Tracking?

Did you know that just a measly 2.35 percent of people who visit your website will convert to purchasing customers? Those statistics can be quite disheartening for marketing and sales teams. Especially when you’re working so hard to drive eyeballs to your site in the first place. This is where analyzing your website traffic can help you optimize your site for flow and messaging, and possibly lead to a higher conversion rate. 

Here are some additional benefits of website visitor tracking:

Benefit #1: Website visitor tracking can help improve lead generation and quality

We all know that qualified leads are the bread and butter of sales quotas. And meeting those benchmarks hinges on having a consistent, steady flow of leads progressing stage-to-stage through the sales pipeline. If you use a behavioral analytics tool to track your website visitors, you’ll get better information on who’s most likely to purchase and the messaging that’s most likely to speak to them. You’ll see: 

• The marketing campaigns that brought in the most leads. 
• The pages your qualified leads most visit and the links they click.
• Who converted and/or purchased and who didn’t.
• Where they fell out of the sales funnel.

This critical knowledge will allow your marketing team to better target quality leads,optimize marketing campaigns, content plans, and sales messaging.

Benefit #2: You can use website visitor tracking to improve your sales process

Website visitor trackers provide additional website metrics that help your sales team understand how customers find your website. Is it through Google? A social media website? An online forum? Whilst this is intensely useful for marketers for promotional purposes — helping them understand the success of varying campaigns so they can properly design their next — this information is equally useful for sales teams. The more information sales teams have about their potential customers, the easier it is for them to communicate on an intimate level and overcome any roadblocks their targets have. 

Sales teams can also use visitor tracking data to prioritize leads. By knowing the types of customers most likely to become big spenders and power users, i.e. those likely to be the most valuable to your business, your sales team can prioritize communication and on-boarding for these cohorts. This is especially effective for small sales teams fielding a high volume of leads. 

Benefit #3: You can close more sales with website visitor tracking

The capabilities in website visitor tracking work seamlessly together to get you the payoff you’re after. Here’s a quick example to illustrate what is possible:

A returning user comes to your site for the 5th time in as many days. The system recognizes the user, who is already set up in your company’s CRM system, and automatically sends an alert to the sales rep, informing them that this specific user is very interested in Product A.

The system also applies the lead scoring algorithm to the user’s record based on past and current engagement behavior with site content and interest. The current visit puts the user’s score above the ‘sales-ready’ threshold for Product A, automatically triggering a sales alert email and auto-enrolls the user into a nurture campaign. 

When the user later opens and then clicks on the sales alert email, another alert is automatically sent to the sales rep who — after reviewing the user’s activities in the CRM record — calls to follow up with the user and is successful at setting up a product demo the following day. After attending the demonstration, the user purchases Product A.

From this example, you can easily see how beneficial website visitor tracking can be for your growing company. 

What Are the Most Common Factors That Affect Website Visitor Behavior? 

If it doesn’t convert, it doesn’t work. Here are the most common factors that affect website visitor behavior:

• Your offer is not appealing. Do you feel like your offer is attractive? If you were a new visitor on your website, would your offer make you want to buy your product? Having a poor offer can greatly affect website visitor behavior — and not in a good way. 
• Your website takes too long to load. The average consumer spends just 30 seconds on each site before navigating to another. If your website takes too long to load, you could be losing valuable customers. 
• The layout of your website is confusing. Keep your website’s length short and sweet, with easy access to the content that consumers want to see. If you bog your site down with ads and pop-up windows, people may be less likely to return to your site. 
• No clear CTA. Visitors need to be told what to do. Buy now. Schedule a demo. Contact us. Sign up. These are all clear call-to-actions linked to a desired conversion that tell the visitor what they should do next. If your CTA isn’t clear: both visually (i.e. highlighted with a brightly colored button) and verbally, you’ll get fewer conversions.
• The content on your website is outdated and/or not useful.  Consumers who come to your website search for certain information or content, so keep things fresh and be sure to update often. Keep your blog posts relevant to the service or product that you offer, and share new and relevant content as often as possible.    

Tips for Boosting Website Traffic 

If you’ve struggled with driving traffic to your website or landing page, don’t worry — you’re not alone. According to recent research, 61 percent of content professionals are challenged with knowing what’s most important to their target audiences, 50 percent are challenged with understanding the goal of the target audience at a particular stage of the customer’s journey, and 49 percent struggle with knowing the steps in the customer’s journey. 

Between posting on social media, writing a new post for your blog, and strategizing for a new email campaign, it’s tough to look back and see what’s driving traffic to your site — and what isn’t.

Here are a few quick tips to help you boost website traffic:

• Optimize your website for organic search.
• Greet visitors with an eye-catching and targeted landing page.
• Promote your website with great digital ads.
• Use email marketing to direct traffic.
• Engage your audience on social media.

With this many different avenues for boosting website traffic, you’re sure to find a channel that works for your brand and your customers. Now it’s just a matter of finding the right tools to help you do it.

The Bottom Line 

Your marketing teams will be able to see which campaigns brought in your best customers so they can create more of them. Your sales teams will see the types of customers they should be targeting to build better leads. Your UX team will know where the customers and users get stuck and what works to make adjustments. And your product team will see what’s popular and what’s not so they can better plan your products.

We’ve seen how website visitor tracking is an indispensable tool for finding out who your visitors are, how they engage with your site, and who’s most valuable. Now it’s time to put that newfound knowledge to work improving your sales and marketing activities. 

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Top Website Visitor Tracking and Identification Software

Most marketers and salespeople know that only a small portion of regular website visitors convert to customers. Those that do are called inbound leads — a limited amount of people that are interested in your services enough to enter your sales funnel by themselves. There’s definitely not enough of those; that’s why we are doing outbound — researching and reaching out to sales leads that can be a potential match for the company. That takes time and effort but it is one of the most effective strategies for sales development. However, if there was an opportunity to see who visits your website, how engaged they are, and use that information to successfully nurture and target them, would you take it? We think yes, and that’s exactly why you need website visitor tracking tools. We will walk you through how to track website visitors, why it is important, and what tools are worthy of your attention. 

What Is Website Visitor Tracking?

Website visitor tracking is a process of website visitor identification and monitoring of their activities, characteristics, and origins. The main goal of this process is to determine potential leads coming into your website and guide them via outreach toward the end of the funnel aka a deal. Tracking website visitors can help you understand who visits your website, what they need, where they spend most of the time, what actions they take, and whether they are fit to be your customer. This data will equip your marketing and sales teams with enough tools to speed up and get the most out of your B2B lead generation efforts. 

Why Is B2B Website Visitor Tracking Important?

Most visitors of your website never convert—it’s true. However, it’s not because all of them are not fit to be your customers but rather because they need a bit more work to get there. To succeed, you have to take your affairs into your own hands and reach out to quality leads. Web visitor tracking provides the missing puzzle pieces that show who exactly is a customer material. Website visitor identification has become essential for several reasons: 

1. It deepens the understanding of the buyer persona. 

Buyer persona and ideal customer profile (ICP) are at the beginning of every lead generation strategy: It helps you understand who you want to target, where they work, what their job title is as well as their location, industry, company size, age, and even interests. Based on that knowledge, you can determine what kind of messaging, call scripts , timing, and approach you need to close a lead like that. However, a buyer persona (BP) is the most effective when it’s based on real data . You should analyze all of the customers you already have and create as many buyer personas as needed to fit every type of customer relationship you are looking for. Here’s where website visitor tracking comes in to strengthen your understanding of incoming leads even more. It may open up new categories of data to the existing BPs or discover enough to create brand new ones.

2. It provides warm leads. 

After BP and research, you’ll have your first batch of cold leads and your main goal is to warm them up. In fact, that is why some marketers find lead generation so hard, and cold calling or emailing highly unrewarding, because they do not spend time on personalization and warming them up. Usually, it takes lots of time and effort to warm up a lead : You’ll need to reach out to them on different platforms, fill it up with value, and sprinkle some personalization on top. And only those who respond or show some activity may convert to sales. 

What if you could get a warm lead without prior intentional warming-up? That's what web visitor tracking can do for you. When website visitor identification sees that a lead A (let's call her Jane) visited your website more than fifteen times in the last half an hour and works in the field that matches your BP , it’s your sign to pass that lead along to sales to nurture it. 

3. It shows the right direction for your outbound efforts. 

Website visitor tracking can actually provide a wide scope of data on everything that is happening on your website. Following your visitors throughout their buyers' journey can show you what page caught their attention the most, what button gathered the most clicks, and what channels brought them to your website in the first place. For instance, if leads spend only a minute on your “About” page, that can mean either the design or the content is not impressive enough and needs altering. Or if you see a spike of visitors after a new podcast episode airs, this could mean that you’re doing a good job there. Besides that, a website visitor tracking software can allow you to prioritize one lead over the others. Let’s remember Jane, a visitor to our website. If she is the only one showing such activity at the moment, we’d say go for it. But if there’s John that visited your pages thirty times and had way more clicks, we recommend tending to John first.

4. It allows you to tailor your content.

Your website is the main platform for your content marketing , so knowing exactly what content your leads need would be useful. Of course, there's search engine optimization (SEO) that analyzes the needs of an average user in the industry, but with web visitor tracking tools, you can go deeper and adjust the content based on the needs of your specific audience. First, you can start by analyzing the behavior of your buyer personas:

• Is there a certain type of content they prefer more ( guides , case studies , press releases , or news section )? If you see the demand and lack the quantity, add that to your content strategy. 
• How much do they spend reading it? If the time span is too short, perhaps you should steer away from long-form articles. 
• How did they find your content? If the organic search doesn’t bring enough results, be more keyword - and SEO-oriented. 
• How many pages on your website do they visit before performing an action? If it's just a couple, you should work on your organic link building to guide your readers toward the desired topics. 

5. It makes your ABM campaigns stronger.

Account-based marketing (ABM) is a marketing strategy that focuses on key accounts and puts extra effort into personalization and nurturing. Whether you want to maximize results from the ABM campaign you have in place or just trying to kick a new one off the ground, web visitor tracking can assist you with it. With the methods, we’ve already mentioned (analyzing where the leads come from, how long they stay, and what they read), you can alter your personalization and reach them at the right time on the right platform. Plus, you can specifically track the companies you are currently targeting to see how well you are performing. Perhaps your call-to-action (CTA) isn't gathering enough clicks and you need to tailor it more to the group you're targeting. 

How Does Website Visitor Tracking Software Work?

Most website user tracking tools use a reverse domain name system (DNS) or a website script to gather data.

Reverse Domain Name System

Every internet device had a unique internet protocol (IP) and there's also a reverse domain name system (rDNS) that returns the hostname of an IP address . Wait up, it’s not as complicated as it sounds. Basically, it’s like a help desk or an address book. In a forward DNS, you request an IP address of the desired company, and with a reverse one, it gives you the name of the company based on the IP you have. 

A visitor comes to your website, leaves a trace of their IP, and a website tracking tool matches it with a name and other data.

Another way to gather information is by installing a special script on your website that will gather visitor information directly. It is usually also enriched with publicly available information such as employee headcount, address, social media profiles, and contact information. Need more answers? Check out this short video on how to track website visitors like a pro:

Website Visitor Tracking FAQs

How do you track website visitors using google analytics.

Google Analytics is one of the most basic tools for website user tracking. To do that, you should get an analytics property ID in an Analytics account , add it to your website, and wait up to twenty-four hours for the data to show up. Afterward, you'll be able to create reports on data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions, and more.

Can you see who visits your website?

Normally, no. Most of the time to find out who visits your website, you have to wait for them to perform an action and voluntarily provide their contact information (email sign-up, social sharing, call-to-actions, and so on). That very much limits your choices. But that's why there are website visitor tracking tools that tackle this challenge. 

Is website visitor tracking GDPR compliant?

The answer is — it’s supposed to be. The General Data Protection Regulation (GDPR) is meant to protect users' data privacy with a strict policy. Breaking those rules can lead to enormous fines and even court, so the tool you choose to track your visitors should be GDPR-compliant. Website visitor identification tools should have clear privacy, terms, and cookie policy (with an option to opt out), and proper encryption to ensure safe storage of the data .

What's the difference between B2B and B2C website visitor tracking?

The fundamentals of website tracking are pretty much the same for B2B and B2C; the needs, however, differ. While B2B requires visitor tracking to know every person to further connect with them, B2C needs large scopes of data. Imagine a shopping page that has at least 30,000 visitors every minute — finding out the person behind each one of those visits will compile an unnecessary load of information. So B2C website visitor tracking mostly works in the statistical format: how many views the page gets, how many purchases were made, how many of those visitors were from California, etc. 

What sales funnel stages is website visitor tracking active in? 

It is active and useful at stages from awareness to conversion. While it is hard to close a first-time visitor, even at the awareness stage website tracking tools prove to be useful. For instance, you could see what industry members are responding the most to your blog posts and adjust to the current needs. At the consideration stage, you could create a landing page specifically for those visitors who saw your blog earlier. And for the conversion stage, create alerts for your sales team whenever some of those people get on the landing page. 

What kind of data can I get about my visitors?

Besides IP and company name, website visitor identification tools provide a variety of data connected to the website activity: link and button clicks, page visits, and visit duration. Also, information like what way (PPC or a search engine) or acquisition channel (form, live chat, or email campaign) brought a lead to your web page. Some tools also offer real-time tracking that allows you to react immediately to any new interaction. 

Best Website Visitor Tracking Software

There’s an impressive variety of website analytics tools nowadays: Some provide general website stats (we won’t be focusing on those) and some go deeper by tracking user behavior trends and identifying who visited your website in real-time. 

Website Visitor Identification Software

1. cience go show.

CIENCE GO Show is a visual website visitor tracking software that identifies users that browse through your website and offers a selection of features that come with it. In GO Show, you get to segment your leads based on the behavioral and demographic filters, and get clear data without bots or ISPs, all in real-time. Besides that, this tool allows you to reach those leads through advertising ( remarketing , retargeting , full reporting), marketing (contact acquisition, full-funnel marketing), and sales (notifications on new hot leads and specific activity). It can also be easily combined with other CIENCE tools and services to provide a full-circle outbound sales experience.

2. Leadfeeder 

Leadfeeder is a website visitor tracking tool that offers source tracking, scoring, capture, and segmentation of leads to enhance your sales and marketing efforts. Their account-level visitor identification technology ties in every visitor back to a company. It also offer reports that can be integrated with many of the major CRMs and analysis of how warm the leads are. 

3. Salespanel 

Salespanel is a website visitor tracking software that identifies users, tracks their behavior, and assists in lead qualification . It also provides real-time tracking and combines it with your CRM. Its visitor intelligence generates data that can be leveraged for qualifying, nurturing , and closing leads. 

User Behavior Tracking Tools

4. crazy egg.

Crazy Egg is an A/B testing tool that tracks users' behavior and allows you to test ideas and variants for the best user experience. It includes features like snapshots, recordings, A/B testing , heatmaps, traffic analysis, error tracking, and surveys.

5. UserTesting 

UserTesting is a platform that offers usability testing by real people. A test user opens your website or app, and you get to see what activities were performed and how it affected the quality of UX. It is the most useful for prototyping, usability testing, and screen activity recording.

6. Optimizely

Optimizely is a website optimization tool that tracks user behavior for further improvement of web page and landing page performance. It is a part of its digital experience platform (DXP) that also offers marketing planning, content, and feature management. 

Free Website Tracking Tools

7. google analytics.

As we’ve mentioned earlier, Google Analytics is one of the go-to analytic tools on the market that allows measuring website traffic and finding your worst and best-performing pages. The free version allows up to ten million hits per month and can segment users' demographics, see what device was used to access your website, and if they visited it before.

8. Mixpanel 

Mixpanel is an easy-to-use, free behavioral analytics tracking tool that focuses on how and why people engage with your website so you can improve overall user experience and conversions . 

9. Hotjar 

Hotjar is a free website visitor identification tool that analyzes data for a deeper understanding of user engagement. The Heatmap feature shows visually where the most engagement was on your page, and Session Recording shows the journey a user takes on your website. 

Get the Most Leads with Website Visitor Tracking 

Controlling the flow of leads in the pipeline, getting them warm, and using their web journey for a better user experience is a pretty good deal you'll be getting out of the website visitor tracking. When you get to know your leads, you are able to respond in a timely and personalized manner and save time, money, and effort. 

Plus, visitor tracking has one more major benefit: In times when prospects are hard to find and reach, you don't have to jump over your head. You could just use warm leads that are right there and make the most of them.

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Let’s get you scheduled with our sales team now — just pick a date and time for a call!

A Guide to Visitor Tracking & 10 Great Website Visitor Tracking Tools

Mar 29, 2023

By Katheriin Liibert

You’re missing out.

Website tracking tools give you valuable insights into user behavior , but what you do with that data is what matters.

For starters, you’ll need to run:

• Serve custom content to specific segments to improve conversions.
• Alert sales when a hot lead reads your pricing page.
• See what parts of your website perform well, and where visitors get stuck.

…And that’s the tip of the iceberg.

There’s only one slight hiccup.

Choosing the right B2B website visitor tracking tool isn’t a straightforward process . Each provider has different features, benefits, and pricing plans.

To help you pick the right one for your business, we’ve compiled a list of the best website visitor tracking tools and how real-world companies use them in their businesses. Let’s dive in! WHAT IS WEBSITE VISITOR TRACKING? Website visitor tracking allows you to see who’s on your website and what they’re doing .

TOPICS WE’LL COVER

What’s the difference between website visitor tracking and web analytics?

• 10 best website visitor tracking tools

Different requirements of B2B and B2C companies

What can be tracked by website visitor tracking.

• The benefits of a website visitor tracking tool

Overview of 10 website visitor tracking tools

• How to choose the right web tracking tool for your business?
• Website visitor behavior tracking: Helps you identify and track visitors to assist sales in identifying quality leads and personalizing messages.
• Web analytics : Helps track website visitors or users’ behavior anonymously. Use these tools to understand how your website is performing in terms of traffic and user experience.

10 Best Website Visitor Tracking Tools

In this article, we’ll look at 10 great website tracking tools. The first six fall strictly under website visitors tracking, while the others offer web analytics type of tracking.

• ActiveCampaign
• Kissmetrics
• Google Analytics

While all of the tools mentioned in this article measure website visitors’ activity one way or another, it’s worth differentiating between website visitor tracking and web analytics tools.

It’s important to note that the requirements of B2C and B2B businesses differ from each other.

B2C companies need holistic data for their strategies and analytics. They need website analytics for the big picture.

For example, a B2C company with over thousands of website visitors per month isn’t necessarily interested in knowing what each visitor is doing on the site. But they need mass data. How many people have read a particular blog article, how many new email subscribers are there, and how many of them have purchased a product or started a service?

B2B companies usually deal with a smaller volume but higher value. They not only need to collect statistics but also gather information about individual visitors, leads, and customers since this is crucial for the sales and marketing process. So, each qualified lead is handled individually.

B2B companies can use website visitor tracking tools to identify the companies that visit their website . This helps them understand which prospects to focus on and target sales and marketing efforts towards companies that are interested in the product or service.

Sales teams know which prospect to contact first and capture them when they’re warm . Marketing teams can send out better campaigns and content that’s tailored to the specific needs of the prospect.

With website visitor tracking, you can track who visits your site, and the activities they make while they’re on your website. You understand how they interact with your site, what pages they visit, how long they stay on each page, what links they click, and what actions they take.

Knowing that helps your marketing team qualify leads and nurture them with targeted and personalized content , and your sales team better understand the motivation of leads .

If a user of your product X is looking at the product page of your product Y, then that’s a clear opportunity to upsell.

If a user is browsing your support site, it might be a good time to reach out and offer support.

Or, if an old lead is reactivated and visits your pricing or product pages after being silent for months, you can reach out to them again.

Website visitor tracking helps you connect your visitors to respective marketing campaigns. 

By looking at the number of visitors who come to your site before and after a campaign, you can gauge its effectiveness. You can track which channels lead them to your site and which channels convert best.

Do they land on your site from an ad campaign, Google Search, or else? Knowing that is crucial to understand their interest. If they land on your site by searching for a particular keyword, you can personalize your approach based on that keyword or feature.

You can also look at other metrics, such as conversion rate and time spent on site, to get an idea of how well your campaign performed.

Lead Acquisition

Tracking user activity on your website should capture leads from a variety of acquisition channels. Whenever a visitor fills out a form, your tracking tool should capture this information because this is where the sales process begins.

Turn anonymous visitors into identified leads with Outfunnel

Integrate with Pipedrive, Copper, HubSpot, and Salesforce

What are the benefits of a website visitor tracking tool?

Tracking activities, campaigns, and lead acquisition to better understand your visitors and leads bring some core benefits.

Understand who is visiting your website

The first step to any successful sale is understanding what your potential customer is looking for. Are they just doing research? Or are they ready to buy?

By tracking their web activity, you get a good idea of where they are in the buyer’s journey and adjust your sales pitch accordingly.

With Outfunnel, all the website visits and contact source information will be synced to your CRM. This allows you to see what your lead might be interested in and makes it easier to analyze sales and marketing activity holistically .

Based on this information, you can segment your visitors and create targeted sales campaigns.

Learn more about how to use Outfunnel’s website visitor tracking feature .

Get deeper insights

Once you know who is visiting your website, you can identify which leads are worth your time and target them with tailored sales messages .

As mentioned, website visitor tracking tells you which pages a lead has visited, how long they spent on each page, and where they came from. This information is extremely valuable when trying to understand your lead’s needs and pain points .

Additionally, website visitor tracking can help you identify trends and patterns among your leads, which can be valuable when making decisions about your product development and marketing, and content strategy.

Here are 10 different tools for tracking website visitors. Compare their features, see the benefits, and choose which one is for you.

#1. Outfunnel (that’s us!)

Tools like Outfunnel’s web visitor tracking software are great for looking into the intent of your leads in the middle and bottom parts of the conversion funnel.

Our tool helps you easily find and focus on warm leads — the ones most likely to convert to customers .

Outfunnel’s web tracking captures your leads, where they come from, which pages they visit, and for how long. Then, it syncs all this data to your CRM for the salespeople to see.

Using Outfunnel, you can also make use of our lead scoring software feature . This takes web visits and marketing engagements into account to calculate lead scores so that your sales team can focus on tailoring the perfect message to send to the highest-scoring leads and don’t waste time on leads that aren’t ready to buy.

What it is: Outfunnel’s web visitor tracking software tracks which pages your leads are visiting, for how long, and syncs this data to your CRM.

Main features : Capture leads from form fills, track leads’ web visits, and auto-calculate lead scores , all recorded in your CRM.

Use Outfunnel to : Track your leads’ visits to your site, sync these to your CRM, and give your sales team more context.

…But the million-dollar question?

Will Outfunnel work for YOU?

Consider these two unique scenarios (see which applies to your use case!):

1. You want sales to focus on the hottest leads

Your salespeople’s time is precious. To maximize your ROI, reps need to focus on the leads with the highest buying intent.

The first sign of someone ready to buy?

Website visits.

With Outfunnel’s web tracking, sales knows who your warmest leads are and can prioritize contacting them first . Outfunnel’s web visitor tracking also plays well with the native lead scoring software —web visits and marketing engagements are considered when calculating lead scores. This helps with using the website visitor data at scale.

2. You want to personalize your content for leads

What happens when you have all these valuable insights about your leads?

Sales has more context on what collateral to send them or which topics to discuss on calls.

…That’s not all.

Your marketing team will love knowing what collateral piques your lead’s interest and pushes prospects further down the sales funnel.

Still on the fence?

Use your data from Outfunnel’s web visitor tracking software to segment your leads into different groups based on what pages they’ve visited on your website .

And then, you can use these segments to send highly personalized lead nurture emails, boosting your marketing efforts. After all, personalized email marketing campaigns generate six times higher transaction rates .

#2. Salespanel

What it is: Website visitor tracking software and scoring tool.

Main features: Website tracking, visitor identification, custom segmentation, lead scoring, and automation to CRMs.

Use Salespanel to: Identify, track, and qualify your website visitors.

Salespanel is a lead generation, tracking, and data-driven marketing software that tracks all your leads. It takes them through a predictable buying process before and after signing up.

Salespanel captures leads from your forms, live chat, and email marketing tools and tracks the entire customer journey through each touchpoint. All of this works out of the box with zero configuration or coding requirements.

You can use the data provided by the software to segment individual visitors, score leads, and bring key sales intelligence to your CRM.

Salespanel also de-anonymizes visiting accounts and alerts you when target accounts visit your landing pages. You can show highly personalized content to qualified visitors, run retargeting campaigns, and create lookalike audiences.

#3: Leadfeeder

What it is: Website visitor identification tool.

Main features : Contact insights, lead scoring, and automation to CRMs.

Use Leadfeeder to : Optimize your B2B sales outreach.

Website tracking tools like Outfunnel and Salespanel are great when you want to know more about warm leads in your pipeline.

…But what if you want to attract more prospects at the top of the funnel? That’s where tools like Leadfeeder come in.

You understand the prospects visiting your website and their buying intent , helping you customize your outreach for better conversions.

Take United World Telecom as an example.

The cloud-based communications company uses Leadfeeder in its sales and social media strategies.

Their sales reps review the list of companies that visit their website, research their background, and connect with the decision-makers (using a personalized note) on LinkedIn.

This rinse-and-repeat approach has worked well for them.

According to Luke Genoyer, Head of Demand Generation, they increased their new qualified business accounts from 50 to 80 in a month since adopting Leadfeeder.

All-Purpose Marketing Software That Includes Web Tracking

#4. hubspot.

What it is: All-in-one sales, marketing, and customer service software

Main features : CRM and CMS functionalities

Use HubSpot to : Attract, nurture, convert, and maintain customer relationships

HubSpot is a powerful software that seamlessly connects your data and helps you maintain the entire customer journey and grow with your business.

The only snag?

You can’t integrate your other sales and marketing tools with the platform. If you want to use all of HubSpot’s bells and whistles, you need to pay.

However, if you’re already using the platform, you can benefit from its built-in website visitor tracking feature.

…But it’s not robust.

Hubspot tracks users anonymously.

You can’t assign daily sessions to specific users and get a read on a lead’s behavior.

But if you’re looking for overall sentiment and aren’t too concerned about drilling down to specific people, you can still benefit from the tool.

Add website lead tracking to your CRM

Track web visits of your contacts to identify sales-ready leads and understand which traffic sources perform best. Works with Pipedrive, HubSpot, Salesforce, Copper.

Try Outfunnel free for 14 days – no credit card required

#5. ActiveCampaign

What it is: Email, marketing automation, and CRM platform.

Main features : Email marketing campaigns, sales, and marketing tools.

Use ActiveCampaign to : Automate various sales and marketing activities.

ActiveCampaign is an incredible email marketing tool, but over the years, it’s evolved into a robust automation product built for each stage of the customer journey.

If you’re looking for web tracking but need a tool for:

• Creating email funnels
• Tracking events
• Serving dynamic content
• Landing pages
• Lead scoring
• Split testing
• Website personalization
• Basic CRM and sales automation

ActiveCampaign is a good option.

The web tracking feature lets you see what services, products, and information your visitors are interested in. Once the data rolls in, you can use ActiveCampaign’s other features to nurture, convert, and grow your business.

The Best Website Analytics Tools

#6. kissmetrics.

What it is: Business intelligence tool

Main features : Event tracking, real-time data tracking, reporting, and A/B testing

Use Kissmetrics to : Go beyond bounce rates and time-on-site and make business decisions based on user behavior.

Kissmetrics isn’t a basic web tracking tool. It’s a business intelligence tool, and it packs a punch.

The platform is perfect for product-led growth or eCommerce brands who are frustrated with the lack of insight from Google Analytics.

Instead of focusing on vague data points like “sessions,” Kissmetrics ties your data back to real people and helps you understand what drives conversions and churn.

Once you’re up and running, you can track your power users, identify your best features, and see how you attracted your most valuable accounts.

Using these insights, you can fine-tune your ideal customer profile (ICP) and tweak your marketing strategy to attract marketing qualified leads (MQLs) that’ll convert.

#7. Google Analytics

What it is: Web analytics tool best used for tracking traffic and your sales funnel.

Main features : Funnel visualization report (e.g., goal funnels, reverse goal path funnels), anonymized visit duration, and number of sessions analytics.

Use Google Analytics to : Measure and improve your sales funnel based on anonymized statistical data.

Got a leaky sales funnel?

Set up Google Analytics.

Rohan Kumar, Founder and Head of Digital Marketing at Zenergy, shares with Outfunnel: Google Analytics is a valuable web analytics tool when you want to know what stops your users from completing an action.

All you have to do is map the entire sales process (i.e., from lead generation ads to post-sales follow-up) and look for the biggest drop-offs from one step to the next.

Let’s unpack a real-life example.

When Mark Hayes, Head of Marketing at Kintell, noticed one of his most critical pages was experiencing a high bounce rate, he knew something was not right.

Here’s a real-life example to show you what we mean.

When Mark Hayes, Head of Marketing at Kintell , noticed one of his most critical pages was experiencing a high bounce rate, he knew something must be done.

Else, it could have stopped hundreds of people from creating an account or completing a purchase.

Mark looked at his Google Analytics and discovered users were abandoning the page because it loaded too slowly on their devices.

Poor optimization was the culprit behind the high bounce rate.

Kintell’s bounce rate improved from 67% to 23% with a few tweaks to solve the page speed issues.

What it is: Website visitor behavior analytics tool.

Main features : Heatmaps, visitor recordings, incoming feedback, and surveys.

Use Hotjar to : Understand the majority of visitors’ behavior and customer journeys and improve the entire user experience.

While tools like Google Analytics are great at identifying prospects and tracking website visitors, they don’t help us understand users’ behavior.

Enter: Hotjar, a behavior analytics and user feedback tool. While it doesn’t track individual users, Hotjar uses heatmaps and user sessions to understand how most of your visitors interact with your site.

Consider this case study of Brand Alignment.

Co-founder Emmanuel Frost wanted to attract email leads in his long-form gated content.

But he was worried that gating it would reduce the keywords shown to crawlers and impact his website’s SEO in the long term.

Frost decided to turn to Hotjar and discovered a fascinating insight: most users only skim halfway through his article.

Realizing this low engagement was likely caused by the lengthiness of the content, he created a PDF and offered it as a content upgrade for his new email subscribers.

His lead conversion went up by 150%.

That’s right, not only did Emmanuel improve his users’ experience on the website, but he also increased his leads at the same time.

#9. Smartlook (we’re happy users of it at Outfunnel)

What it is: User behavior tool for PLG companies with event-based analytics.

Main features : Heatmaps, session recorder, and user journey capture.

Use Smartlook to : Understand where new trial users get stuck.

Not sure why trial users are opting out?

Turn on Smartlook and drill down to the exact moment your funnel is dealt the “It’s over” card. Once you’ve identified the leak, fix it, and plug those money holes.

With event analytics, you can answer one of the biggest questions for SaaS B2B companies: “Are users doing what I want them to do?”

Get user action statistics that tell you the full story:

• Users text inputs
• Click-on-elements
• Button clicks and click-based interactions
• How many users are visiting key pages

Let’s look at a case study by AstroPay , a digital wallet. The app decided to invest in Smartlook to:

• Analyze data about the user journey
• See feature adoption
• Discover where users get stuck
• Identify any bugs

Using the event-based funnels, heatmaps, and relevant session recordings, AstroPay was able to optimize their sales funnel, product user interface, and improve conversions by 56%.

#10. Crazy Egg

Main features : Heatmaps, A/B testing, screen recordings, surveys, and traffic source analysis.

Use Crazy Egg to : Understand how to improve your website and test new ideas.

Not sure what’s causing your landing page to not convert?

Crazy Egg can help you identify the culprit, switch things up, and kick form abandonment to the curb.

Using site visitor data, you can get rid of design guesswork and stop relying on industry best practices.

Instead, using features like heatmaps will show you exactly what your users want and help you redesign your site to get more sales, subscriptions, and page views.

That’s exactly what happened for WallMonkeys .

The eCommerce company increased its conversion rate by 550% using Crazy Egg’s heatmaps and A/B testing tool.

How to Choose the Right Web Tracking Tool for Your Business

Different tools provide very different angles to website visitor tracking, and choosing the ideal one depends on your business goals.

If you’re looking to optimize your sales efforts and poach qualified sales leads, you want to check out Leadfeeder.

For measuring and boosting conversions in your sales funnel, start with Google Analytics or one of the privacy-friendly alternatives.

To understand the behavioral analytics of visitors on your website, you can’t go wrong with Hotjar or Smartlook.

And finally, if you want to help your sales team save time and close your hottest leads , Outfunnel is your best bet.

See how Outfunnel helped other companies scale their sales strategy .

See the whole context with Outfunnel’s website visitor tracking

Our vision at Outfunnel is to bring sales and marketing closer together and align the workflows. We build context about each lead and help you plan the best next action.

You can gather specific insights into what your leads are interested in and sync all of this data to your CRM, where it can be accessed by your sales and marketing teams to use these as actionable indicators in their workflows. The better you understand your leads , the better equipped your sales and marketing teams will be to meet their needs and solve their pain points.

Stop selling blind. Outfunnel integrates with Pipedrive, Copper, HubSpot, and Salesforce.

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The Complete Guide to Website Visitor Tracking and Top 12 Tracking Tools

Suppose you know your target audience well, and you created a professional website with your customers in mind. Then, you started to market your online business with various strategies and techniques to get visitors to your site. Now what? 

Next, you need to find out whether your website really meets your visitors’ expectations. It’s essential that you understand where they are and how they interact with your site. Do they find what they need? If they do, how long does it take? If they don’t, how can you help them? (So many questions with no answers, right?)

The good news is, specialized analytical tools can help you find answers to these and many other questions and deeply understand your online prospects and customers. But if you search for website visitor tracking, you’ll find a lot of website visitor tracking software. This guide will help you choose the proper one for your needs and budgets. 

There are several categories for you to find the right one for your specific use case. But first, what exactly is website visitor tracking and how can it benefit your business?

By the way, if you still don’t have a website, build one with the Boxmode website builder and start tracking your visitors today. 

What Is Website Visitor Tracking And How Does It Work?

Website visitor tracking is a process of identifying your website users and analyzing their activity across one or several website pages. You can use the data collected in the process of website visitor tracking to learn more about your users’ behavior and adjust your digital marketing campaigns.

Sounds too general to you? Then, read on to discover how exactly the tracking works.

The most common online tracking technologies are: 

IP tracking

IP address (internet protocol address) is an identifying number associated with a specific computer or computer network.

Most website analytic tools use website visitors’ IP addresses to identify their approximate locations, which can help you understand where your audience is geographically.

For example, Google Analytics can give you a real-time geographical overview of the users on your site in the past 30 minutes. 

Device tracking

Analytic tools usually help you track the type of device visitors use to access your site (PC, tablet, or mobile). You can even track the specific devices (Samsung Galaxy X1234, iPhone, iPad, etc.), brands (Samsung, LG, Apple, etc.), input selector (touchscreen, etc.), and operating system (Windows, Android, iOS, etc.).

Knowing this can help you focus your site development and testing on the most popular devices to give visitors the best possible experience.

Pixel tracking

Marketing pixels, also known as tracking pixels, are snippets of code added to a site to create a small transparent 1×1 pixel image. They allow for monitoring user behavior, site conversions, web traffic, and other metrics. Pixels are usually hidden and can be encoded in everything from banner ads to emails to track users’ interaction with them.

For example, when you use tracking pixels, website visitor tracking software can report whether users have opened your email newsletter or visited your page.

Speaking of pixels, the Boxmode website builder allows you to add a Facebook Pixel to your Boxmode-based website in just a few clicks. 

Tracking cookies

Cookies are one of the most well-known tools of browser tracking. A cookie is a tiny text file placed in your users’ browsers that activates when they visit a website. 

The most well-known website cookies are: 

Session cookies — short-term cookies that store data of a single session. They help sites recognize users as they move from page to page within one domain. This means sites don’t treat users as new visitors every time they click on a new internal link. 

First-party cookies — permanent cookies that publishers or website owners place on their sites to store website visitors’ browsing information within their sites only. These cookies keep users signed in and remember their site preferences such as menu settings, language selection, themes, and more. 

Third-party cookies — generated by a third-party website (someone other than the owner), these cookies can track users across multiple domains. The tracking can take many forms: browsing history, demographics, online behavior, spending habits, and so on. Marketers usually use these cookies for online advertising purposes.

Digital fingerprinting

Unlike cookies, fingerprinting identifies the users not by special tags stored on their computers but by the unique features and settings of their browser, system, and device. Fingerprinting is a powerful tool for marketers in reaching potential customers since it enables tracking within multiple domains.

Any identifier can be a part of a web fingerprint, including the user’s operating system, software and add-ons, screen resolution, installed fonts, as well as browser version and settings they use. 

You can track not only visitors’ interactions with your own website but also their generic behavior on the internet. Pretty awesome, huh? But is it legal? Let’s find out in the next section.

Website Visitor Tracking Laws

In the past five years, governments have enacted massive amounts of data privacy legislation. Virtually every country in the world has implemented some sort of data protection laws to regulate how personal data is collected, stored, and transferred. 

Not only the government pays attention to data privacy but also the users themselves. According to the survey by Statista released in March 2021, more than half of the respondents claimed to be more concerned about their online privacy compared to last year. 

So, if you’re using any tracking tools on your website or product, you’ll have to comply with relevant web tracking laws, such as: 

• The GDPR (General Data Protection Regulation) controls European Union citizens data tracking, no matter where the company is geographically. If your site has web traffic from EU users, you must follow the GDPR’s guidelines. Otherwise, you risk incurring extremely high fines .
• Though the U.S. doesn’t have a comprehensive federal law that governs data privacy, there are some state data privacy laws you should know about, such as the California Consumer Privacy Act ( CCPA ), Virginia’s Consumer Data Protection Act ( CDPA ), the Colorado Privacy Act ( CPA ), and the New York SHIELD Act ( view text ).
• The LGPD ( Brazil’s General Law for the Protection of Personal Data ) regulates the collecting and tracking of personal data of Brazilian residents.

For more data protection laws in different countries, you can visit Cyberlaw Tracker that offers the newest information on data protection and privacy legislation worldwide.

These laws give site visitors the right to receive specific, up-to-date information on what data is collected at all times, for what purpose, and where it is sent in the world (along with the possibility of preventing it from happening). So whenever you use any website visitor tracking tool, your website’s privacy policy (general document regarding all the data processes on a site) and cookie policy (a document that deals specifically with the use of cookies on your site) needs to reflect all this information. 

You can find many templates and examples of cookie policies on the web. And if you want to check whether your website’s use of cookies and online tracking is GDPR compliant, you can do it with a free Cookiebot CMP tool.

Though there is no legal requirement to involve a lawyer when writing your privacy policy, you still might need legal advice on this matter. The article “ Do I Need a Lawyer to Write a Privacy Policy? ” can help you make an informed decision. You can also read Boxmode’s helpful article, “ How to Write Privacy Policy for My Website .”

Data privacy legislation isn’t something you should ignore when creating a website or setting up a marketing campaign. And choosing lawful website visitor tracking tools is essential for your success. But before we dive into the best examples of the website visitor tracking software, let’s check what benefits visitor tracking can bring to the business.

Benefits of Website Visitor Tracking 

New companies emerge every day, and they come up with new digital marketing techniques to get their share of the market. This is why measuring your website performance and improving it equals staying competitive. 

But website visitor tracking can give you much more than simply improving your site. Let’s take a moment to better understand the benefits of website visitor tracking.

Knowing your visitors

To create a website that connects with your prospects and customers, you must understand who they are and what they search for. Knowing your website visitors’ location, gender, age, language, occupation, and interests can help you specify buyer personas and target them based on their needs. 

Saving your time

Collecting relevant information without using tracking tools takes ages. Of course, you can go old fashioned and set up user queries or polls or simply speak directly to your customers. This may take months or even years to discover your target audience and matching marketing strategies, and the data might not be that accurate. Also, the audience can change by the time you finish the footwork, and you’ll have to start over again. 

Website visitor tracking tools help you collect the necessary data in a matter of weeks and let you adapt your marketing strategy accordingly. Moreover, in most cases, you control the tracking process, and if you see that results are not satisfying, you can adjust your settings and get relevant data — saving valuable time.

Increasing your marketing productivity

Companies spend time, budgets, and resources driving traffic to their websites through various sources, such as SEO, pay-per-click advertising, email campaigns, sales efforts, and more. A 2019 survey shows that customer acquisition cost increases significantly from year to year, both in B2B and B2C segments. 

And though it’s a little bit lower in the B2C segment, where it is up roughly 60% compared to five years ago, companies still need to choose the most effective channels to invest in to save their budgets. And using website visitor tracking is the way to discover the best referrer channels. 

Helping you optimize your sales effort

Studies say businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. With website visitor tracking data, understanding how a visitor turns into a prospect and then to a lead is easy and helps you craft a personalized consumer’s journey. In turn, knowing your leads’ motivation and when they are ready for closing is essential for improving your sales. 

Tracking web visitors allows companies to maximize their opportunities and remain competitive. Ignoring tracking technologies can lead to loss of profit and customers. Nobody wants that, right? So, what is some of the  website visitor tracking software that can help you stay competitive?

Website Visitor Tracking Software 

Many different things can refer to website visitor tracking. Also, every business has its own needs for various use cases that require specific visitor tracking software stacks.

Here are the three main purposes of visitor tracking: 

• Measuring website analytics. This includes tracking the users’ behavior such as number of users visiting, number of pages they visit, bounce rate, and many more.

So, if you want to track statistics and your website performance, follow the link to the Website Analytics Tools section.

• Tracking visitor behavior. This involves tracking the length of visitors’ stay on the web page, where they click, and how their behavior differs by demographics, user type, referring source, and other attributes.

If you aim to understand your visitors’ behavior on your website pages, look at the Website Visitor Behavior Tracking Tools section.

• Website visitor identification. Due to users’ data privacy settings, most tracking tools can’t identify individuals. What they can do is identify companies where users work, their regions, and other important information about website visitors. This can significantly help B2B companies market to their prospects.

If you’re working in the B2B sector and interested in tracking repeat visits from specific companies or target accounts, check out the Website Visitor Identification Tools section.

Now, what are the most popular website tracking programs? 

We’ve carefully selected these tools based on their features, price, and user testimonials from the most reputable review platforms such as G2, Capterra, and TrustPilot. Every category has both small business and enterprise solutions. Categories also include at least one free tool so you can test the waters before spending your budget on visitor tracking. 

Website Analytics Tools 

Before you dive into details, here’s a quick summary of the tools from this section. You can scroll down for the information about each solution. 

Google Analytics (GA)

Description : A web analytics service that provides basic statistical and analytical data for search engine optimization and marketing purposes.

G2 rating : 4.5 out of 5 stars (according to 5000+ reviews)

Pricing : Free (with limits); the premium version Google Analytics 360 has tier-based pricing.

Compliance : GA is not GDPR-compliant by default, though its latest version, Google Analytics 4, is much more GDPR-friendly. 

Integrations : With a tracking code generated automatically in the tool, you can integrate GA to any website, including those created with website builders like Boxmode. It also integrates with all Google products, such as Google Ads, Google Ad Manager, Google Data Studio, Salesforce Marketing Cloud, Google Optimize 360, Google Search Ads 360, Google Display & Video 360, Google AdSense, and Google Search Console.

Main features : Data collection and analysis, monitoring and visualization (including dashboards, motion charts, and scorecards that display changes over time), and reporting (including custom reports for advertising, audience behavior, acquisition, and conversion).

The most popular GA metrics include: 

• Unique users tracking
• Bounce rate
• The percentage of visitors who viewed only a single page
• User sessions tracking
• Average session duration
• Percentage of new sessions
• Pages per session
• Goal completions/conversion

Possible pitfalls : Some users claim Google Analytics is hard to use due to its confusing interface. This is fixable by taking a free intro course. A more serious issue, though, is that the free version is not 100% reliable; Google even says so itself in its privacy policy . While you can fix a couple of accuracy issues , some of them, like one visitor showing up as two or more users, still can’t be mended.

Description : Mixpanel is tracking software that helps companies measure what matters, make decisions, and build better products through data.

G2 rating : 4.4 out of 5 stars (according to 580+ reviews)

Pricing : Free (with limits); paid version starts at $25/month.

Compliance : GDPR and CCPA

Integrations : Integrates with a code to any website. Integrates with numerous A/B testing and advertising tools, various CRMs, and more .   

Main features : With Mixpanel, you can measure active usage, analyze conversion and drop-off, and find retention drivers. 

The most popular Mixpanel metrics include:

• Entry and exit pages
• Standard and custom events
• Conversions

Possible pitfalls : Some users claimed the dashboard usage is confusing, and the UI is difficult. Some customers complained about slow support (can take a few days to get back to you). However, the most significant issue in terms of analytics is that sometimes you get duplicated users or problems trying to track some custom events. 

StatCounter

Description : Cloud-based software that helps businesses of all sizes with web analytics, data exports, fraud detection, and more. 

G2 rating : 4.3 out of 5 stars (according to 100+ reviews)

Pricing : Free 30 day trial; plans from €9/month (around $10.41)

Compliance : Not fully GDPR-compliant

Integrations : Integrates with a code to any website. No third-party integrations available.

Main features : StatCounter helps you analyze traffic trends over time, track your paid traffic, and detect click fraud. 

The most popular features are: 

• Activity monitoring
• Pageview tracking
• Time on site tracking
• User interaction tracking
• Site search tracking
• Keyword tracking
• IP address monitoring

Possible pitfalls : StatCounter users mainly speak well of the tool. However, some of them find its free version’s functionality limited and slow, compared to its major competitor, Google Analytics.

Adobe Analytics

Description : Adobe Analytics is an analytics and multichannel data collection tool that is perfect for advanced users and larger companies. It helps you create a comprehensive view of your business by turning customer interactions into actionable insights.

G2 rating : 4.0 out of 5 stars (according to 770+ reviews)

Pricing : On request

Integrations : There is an opportunity to integrate source information from almost every channel for analysis. You can use Adobe Analytics for IoT, apps, social media, and much more . 

Main features : Adobe Analytics enables you to collect and measure data from multiple sources (web, email, campaigns, mobile devices, client-server applications, and most applications connected to the Internet), explore and understand this data with the help of advanced metrics, segmentation, and cross-device analytics; and get insights and predict users’ behavior; and much more. 

The most popular Adobe Analytics metrics are:

• Sessions — digital analytics
• Standard and custom event tracking

Possible pitfalls : The tool is one of the most expensive on the market. Also, some customers complained about its slow load speed, clunky UI, and not very timely and helpful support. Some users claimed it to be “a complicated platform that might be hard to use,” so this might not be the best choice for some small businesses and marketers that are not ready to devote much time to mastering complex tools.

Website Visitor Behavior Tracking Tools

Before you dive into visitor behavior tracking tool features, here’s a quick summary of the tools from this section. You can scroll down for detailed information about each application. 

Description : Hotjar provides insights that show how users behave and what they feel strongly about, so product creators can deliver real value to them.

G2 rating : 4.4 out of 5 stars (according to 200+ reviews)

Pricing : Free plan; paid plans start at $39/month.

Integrations : With a tracking ID, you can integrate Hotjar to any site, including the ones created with website builders like Boxmode. Hotjar also has integrations with Slack, Hubspot, Segment, Zapier, Google Optimize, Omniconvert, and Optimizely.

Main features : Hotjar can help in revealing your users’ online behavior. The tool can give you the full picture of how to improve your site’s UX, performance, and conversion rates.

The most popular Hotjar’s features include: 

• Session replays
• Data segmentation
• Click tracking
• Mouse movement
• Conversion 
• Side-by-side analysis
• Webpage element analysis

Possible pitfalls : If you have no experience in selling products or marketing, it can be hard to interpret the results (such as a website visitor tracking map) and decide how to rebuild your website’s content. Also, customers noticed that there is no way to track whether or not the same visitor watched a video twice.  

Description : Crazy Egg is a heat map web analytics product.

G2 rating : 4.2 out of 5 stars (according to 90+ reviews)

Pricing : Free 30-day trial for any plan; paid plans start at $24/month.

Integrations : You can integrate Crazy Egg into your website using a tracking code. It also integrates with Drupal, Google Tag Manager, Joomla, Magento, Shopify, WordPress, Squarespace, Wix, and more .

Main features : Crazy Egg’s heat maps, scroll maps, and other visual reports can show you exactly how your customers interact with your site’s elements. 

The most popular Crazy Egg’s features are: 

• Mouse movement 
• Frustration tracking

Possible pitfalls : Most of the tool’s clients are satisfied with the product. However, some customers complained about the unclear signing-up process, which automatically puts you on a yearly subscription instead of a monthly subscription. Also, it can be pricey if you have many visitors per month, as Crazy Egg offers page views-based pricing. 

VWO Insights

Description : VWO is an enterprise program for visitor behavior tracking and site optimization. VWO Insights product is a tool that highlights user experience bottlenecks so that you can frame your user experience problems and work on them.

G2 rating : 4.2 out of 5 stars (according to 45+ reviews)

Pricing : Free 30-day trial; paid plans upon request

Integrations : VWO integrates with various analytic tools (GA, Google Tag Manager, Mixpanel, and more), CMS (WordPress, Joomla, Drupal, and CallTrackingMetrics), and ecommerce tools (Shopify, Magento, and Bigcommerce). 

Main features : VWO Insights combines heat maps, session recordings, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. It also works very well combined with other VWO products, such as WVO Testing and WVO Plan.

The most popular VWO Insights’ features are: 

• Conversion opportunities
• Mobile device analysis
• Data quantification

Possible pitfalls : Some customers reported the tool’s navigation and user-experience issues.

Kissmetrics  

Description : Kissmetrics provides advanced analytics functionality for SaaS and ecommerce businesses. 

G2 rating : 4.0 out of 5 stars (according to 160+ reviews)

Pricing : 7-day free trial; paid plans start at $299/month (billed annually).

Compliance : GDPR

Integrations : Kissmetrics integrates with many tools, such as Mailchimp, VWO, Facebook Ads, WordPress, Shopify, and many others. View the full list .

Main features : Kissmetrics is a visitor tracking tool for websites of ecommerce brands and SaaS vendors. It offers behavioral analytics, segmentation, and email campaign automation. 

Its most popular metrics include: 

• Standard and custom events 
• Segmentation

Possible pitfalls : The tool can be pricey for small business owners. The main users’ complaints are about poor customer support, unfriendly UI, and lack of report automation.

Website Visitor Identification Tools

Below, you can find a comparison chart of the tools from this section. Full solution descriptions are, as usual, below the table.

Note: Due to many employees working remotely during COVID-19, these tools can show less accurate B2B tracking data. Also, finding contacts only works mostly for business email addresses, not for Gmail or other private email addresses.

Description : A lead intelligence software that helps companies find and engage with their ideal buyers via phone, email, and LinkedIn.

G2 rating : 4.7 out of 5 stars (according to 180+ reviews)

Integrations : Cognism integrates with many tools, such as Outreach, HubSpot, Salesforce, Pipedrive, Chrome, and many more. View the full list .

Main features : Cognism helps businesses find and engage with their prospects by providing premium company and contact information, including firmographics, technographics, sales trigger events, verified business emails, intent data, and phone-verified mobile numbers. 

The most popular Cognism features are: 

• Contact data availability
• Company data availability
• Industry research availability
• Contact data accuracy
• Company data accuracy

Possible pitfalls : Most of the tool’s clients are satisfied with the product. However, since it doesn’t offer a free trial, you may not fully understand the product from the demo. Also, some customers complained about outdated information about leads. 

Description : ZoomInfo offers a technology that provides an accurate, all-around view of customers, prospects, and opportunities.

G2 rating : 4.4 out of 5 stars (according to 5000+ reviews)

Pricing : 14-day free trial; paid plans upon request

Integrations : Zoominfo integrates with Salesforce, HubSpot, Microsoft Dynamics, Outreach, SalesLoft, and Zoho.

Main features : ZoomInfo offers territory planning support, lead scoring, sales prospecting, targeted outreach, and more.

The most popular Zoominfo features are: 

Possible pitfalls : Some users reported the tool to be slow and to give sometimes  inaccurate data. Also, they mentioned problems with getting out of the Zoominfo contract. You have to cancel your subscription via email one month before your contract is set to renew; otherwise, they auto-renew it. 

Clearbit Enrichment

Description : A tool that helps you to automatically enrich leads with contact-level and firmographic data to power smarter lead scoring, lead routing, and more personalized email campaigns.

G2 rating : 4.4 out of 5 stars (according to 500+ reviews)

Pricing : Pricing is flexible and on request, based on your CRM database size, monthly web traffic, and monthly contact creation.

Integrations : Salesforce, Marketo, HubSpot, Pardot, Segment, and more

Main features : Clearbit helps you know who is visiting your website, who you should target, and how to personalize campaigns while predicting churn before it happens.

The most popular Clearbit features are: 

• CRM integration
• Data cleaning/enrichment

Possible pitfalls : Some clients were unhappy with tracking results, claiming them to be outdated.  

Description : Leadfeeder is a tool that lets you identify your website visitors and helps you convert promising visitors into sales leads. It offers B2B website visitor tracking software that shows companies that have already visited your website, how they found you, and more.

G2 rating : 4.3 out of 5 stars (according to 500+ reviews)

Pricing : Free basic version (with limits); premium plan starts at $63 and has a 14-day free trial and can be downgraded to basic version after that.

Integrations : Leadfeeder integrates with many major platforms, such as Pipedrive, Mailchimp, Salesforce, Zoho, Zapier, GA, ActiveCampaign, HubSpot, and more.

Main features : Leadfeeder provides identification and visitor tracking tools to help you determine and convert the leads. 

The most popular Leadfeeder’s features are:

Possible pitfalls : Leadfeeder customers say that free version features are very limited. 

Putting web visitor tracking to work

Today, brands bombard their consumers with more marketing messages than ever. However, these messages are not always accurate. As a result, consumers get irritated with the smallest signs of marketing campaigns or sales pitches. So, brands have to put even more effort into getting them converted.

But how do you know exactly what your consumers need? — For starters, get more out of what you’re currently doing.

Website visitor tracking tools help you deeply understand what you’re currently doing and enable you to guess your prospects’ needs before they’ve even initiated contact. After you find this out, you can get to optimizing your site and refining your marketing campaigns to boost conversions and create an amazing experience for visitors.

10 Web Analytics Tools For Tracking Your Visitors

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3. Google Analytics

4. shinystat, 5. sitemeter, 6. statcounter, 7. w3counter, 9. webalizer, frequently asked questions (faqs) about web analytics packages.

What are the key features to look for in a web analytics package?

When choosing a web analytics package, there are several key features to consider. First, the package should provide detailed traffic data, including the number of visitors, page views, and unique visitors. It should also offer information about visitor behavior, such as the pages they visit, the time they spend on your site, and their navigation path. Other important features include conversion tracking, which shows how many visitors complete a desired action, and segmentation, which allows you to analyze data from specific groups of visitors. Finally, the package should offer real-time reporting and customizable reports.

How can web analytics packages help improve my website?

Web analytics packages provide valuable insights that can help you improve your website. By tracking visitor behavior, you can identify which parts of your site are performing well and which areas need improvement. For example, if you notice that visitors are leaving your site from a particular page, you might need to improve the content or design of that page. Additionally, web analytics can help you understand your audience better, enabling you to tailor your content to their needs and preferences.

Are there free web analytics packages available?

Yes, there are several free web analytics packages available. These packages often offer basic features such as traffic data and visitor behavior analysis. However, they may lack advanced features such as conversion tracking and segmentation. If you’re just starting out or have a small website, a free package might be sufficient. But as your site grows, you may need to upgrade to a paid package to access more advanced features.

How do I install a web analytics package on my website?

Installing a web analytics package typically involves adding a piece of code to your website. This code is usually provided by the analytics provider and should be placed in the header or footer of your site. Some packages also offer plugins or extensions that make installation easier. Once the code is installed, the package will start collecting data about your visitors and their behavior.

Can I use more than one web analytics package on my website?

Yes, it’s possible to use more than one web analytics package on your website. This can be beneficial if you want to compare data from different sources or if you need features that are not available in a single package. However, using multiple packages can also make data analysis more complex and may slow down your site.

How can I ensure the privacy of my visitors when using web analytics?

When using web analytics, it’s important to respect the privacy of your visitors. This means informing visitors that you’re collecting data, explaining what data you’re collecting and why, and offering them the option to opt out. You should also ensure that the data is stored securely and that it’s not shared with third parties without the visitor’s consent.

What is the difference between web analytics and website visitor tracking?

While both web analytics and website visitor tracking provide insights into your website’s performance, they focus on different aspects. Web analytics generally provides aggregate data about your visitors, such as the number of visitors and page views. On the other hand, website visitor tracking focuses on the behavior of individual visitors, tracking their actions on your site in real-time.

How can I use web analytics to increase conversions?

Web analytics can help you increase conversions by providing insights into how visitors interact with your site. For example, you can use analytics to identify which pages are most effective at driving conversions and which ones are causing visitors to leave your site. You can also use analytics to test different versions of your pages to see which one performs better.

Can web analytics help with SEO?

Yes, web analytics can be a valuable tool for SEO. By providing data on keywords, referral sources, and visitor behavior, analytics can help you understand how visitors are finding your site and what they do once they arrive. This information can guide your SEO strategy, helping you optimize your site for the keywords that are driving traffic and improve the pages that are not performing well.

How often should I check my web analytics?

The frequency with which you should check your web analytics depends on your specific needs and goals. If you’re actively testing new strategies or changes to your site, you might want to check your analytics daily or even several times a day. If your site is more stable, checking your analytics weekly or monthly might be sufficient. Regardless of the frequency, it’s important to regularly review your analytics to stay informed about your site’s performance and make necessary adjustments.

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VisitTracker: Software Built for Home Visiting Professionals by Data Keeper Technologies

VisitTracker Accounts are priced based on the number of Paid Users assigned to that account.

• Paid Users are Home Visitors and Helper Admins.
• Free Users are the Main Administrator and Read-Only Admins

Currently, Visit Tracker has accounts that are specific to national home visiting models listed below. Additionally, Visit Tracker can be used by any program that needs to manage the enrollment of families and children, document demographics, enter service records and manage contacts with the family.

National Models

• Parents as Teachers
• Healthy Families America
• Early Headstart HV
• Save the Children

Tribal Models

• Family Spirit

If you have questions or would like a more detailed description of User Types or Accounts, please  contact us to discuss which plan will best meet your needs .

Annual subscription prices

Home visiting & coordinated intake accounts.

• Account with 1-2 Users = $325/yr
• Account with 3-5 Users = $580/yr
• Account with 6-10 Users = $925/yr
• Account with 11-20 Users = $1,200/yr
• Account with 21-99 Users = $1,625/yr

State & Regional Accounts

These accounts can connect to multiple home visiting accounts within the same state. Each account is priced based on the service offered.

• Administrator Account (Multi-program support features and reporting) = $1,000
• Data Account (raw data file. BAK format) = Pricing based on volume

Custom Development Services

DataKeeper offers fixed price estimates for any custom development needs. Whatever the need is, we’ll help you get even more from your Visit Tracker account. Contact us directly

Training Services

Web-based training = $400

• The agency hosting the training is always welcome to record the webinar so that it can be a useful, reusable resource for their program(s). (included with training cost)

On-site training = $1,200/day + estimated travel expenses –  please contact us to schedule a training session .

See our Training page for descriptions of trainings we offer as well as accessing a library of free demos and tutorials.

Click here for our training contract .

Custom Reports Account

Up to 50 Custom Reports built specifically to your needs.  

Contact us for details  about how Custom Reports can help you get the data, reports, and analysis you need for Quality Control, Compliance, Funding or Research.

Have custom report needs but not sure you need a full Custom Reports Account? No problem. Just contact us so we can understand what you need. 

Data Imports

If you are converting from another software program to VisitTracker then we’d like to help you get started by importing your data from your current software into VisitTracker so you can get started using VisitTracker sooner.  We can import your data from a SQL file or CSV file directly into VisitTracker for you.  Please contact us to talk in more detail about your data import .

Data Exports

VisitTracker has numerous data reports and exports available directly within VisitTracker Reports that can satisfy almost every data export you need.  If you find these are insufficient for your data export needs, we can provide a full database dump in SQL format for $1,200/VisitTracker Account. 

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We accept credit card payments, purchase orders and checks via snail mail.

Please contact us with any questions you have.