tourist destinations by country

International tourism: the most popular countries

Drastic declines due to COVID-19

The most popular travel countries.

Germany is the world travel champion

Booming tourism and slump in 2020.

A look at the costs

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Most Visited Countries 2024

European countries, often rich in history, culture, beautiful beaches, and ocean views, attract the highest number of tourists.

France, leading in tourism for over 30 years, offers attractions like the Eiffel Tower and Disneyland Paris, drawing 38 million tourists to Paris alone in 2019.

Global travel and tourism, an $8.9 trillion industry in 2019, suffered a loss of $4.5 trillion and 62 million jobs in 2020, during the Covid-19 pandemic.

Global travel and tourism was an $8.9 trillion (US$) business in 2019 . Moreover, though the COVID-19 pandemic has reduced that number to roughly a quarter of its previous value, all signs point to tourism continuing to grow, expand, and evolve. Every country on Earth has something to offer international visitors, from the pyramids in Egypt to the rainforests of Brazil or the sidewalk cafes of Paris —but which countries attract the most visitors of all? Most of the countries with the highest tourism rates are located in Europe , whose rich history, architecture, and cultural influence make it an appealing destination for many travelers. Countries positioned on or near a body of water are also very popular, particularly those that offer a relaxed, low-key atmosphere mixed with beautiful beaches and ocean views.

Top 10 Countries Most Popular with Tourists (by number of 2019 visitor arrivals)

The most popular tourist destination in the world for more than 30 years, France offers a myriad of attractions: the Eiffel tower, countless world-class restaurants, the Musée du Louvre, the Palace of Versailles, the Notre-Dame cathedral, the beaches of the Côte d'Azur, and of course, Disneyland Paris. Moreover, the lushly beautiful countryside is full of storybook villages, mountains, vineyards, and the occasional castle. One can even view prehistoric cave paintings in Lascaux. Paris, France's capital, is the most visited city in Europe, receiving 38 million tourists in 2019.

Spain is another tourist destination overflowing with interesting attractions. Antoni Gaudi's Sagrada Familia cathedral and other works in Barcelona , the Guggenheim museum, the Alhambra and Generalife Gardens, Europe's largest aquarium (the lily-shaped L'Oceanogràfic), the beaches of Gran Canaria, and La Rambla in Barcelona. Spain is also home to El Teide, an ancient—but not entirely dormant—volcano, which visitors can hike around at the Parque Nacional del Teide on the Spanish island Tenerife.

England's capital city, London , attracts visitors with a wide range of sights including Big Ben, Westminster Abbey, the changing of the guard at Buckingham Palace, and the British Museum, which includes the largest collection of Egyptian artifacts outside of Cairo . Beyond London, England offers the mysterious Stonehenge, the Beatles' birthplace in Liverpool , the quaint beauty of the Cotswolds, the sci-fi botanical gardens of the Eden Project, and more. Speaking of more, the UK also includes three additional subdivisions. First is Scotland, with the charming city of Edinburgh , moody Loch Ness and Inverness , the scenic highlands, and the historic St. Andrews golf course. Next comes charming Wales and its castles, scenery, and capital city of Cardiff . Finally, Northern Ireland boasts attractions including Belfast 's bubbling nightlife, the glens and coastline of Antrim, and one of Europe's most compelling natural wonders: the Giant's Causeway.

The Mediterranean nation Turkey balances captivating man-made attractions such as Hagia Sophia mosque and Topkapı Palace with archaeological wonders such as the Biblical city of Ephesus, the fairy city of Cappadocia, and the desolate fallen splendor of Mount Nemrut. It also has more than its share of natural wonders, including the famous beaches at Ölüdeniz and Patara, the mineral pools at Pamukkale, and the Mediterranean coastline itself.

The South Asian country of Thailand is also known as the "Land of Smiles", and offers both modern comforts and wild adventure. Thailand's capital, Bangkok , receives over 20 million visitors every year. Popular attractions include the Grand Palace in Bangkok; beaches including Railay, Long, and Monkey beach; the ancient city Ayutthaya and ornate Buddhist wat Coi Suthep, and national parks including Khao Yai (where wild elephants roam) and the otherworldly Khao Sok.

The impact of COVID-19 on travel and tourism

The COVID-19 pandemic of 2020-21 had a devastating effect on the travel and tourism industry. According to a report released by the World Travel & Tourism Council , the pandemic cost the industry an estimated US$ 4.5 trillion in 2020, which resulted in the loss of 62 million tourism-dependent jobs. Data from the United Nations World Tourism Organization backs this up. Consider the following table:

International tourist arrivals (in thousands of visitors):

Compared to 2019, tourism dropped by approximately 74% in 2020, with a total of a billion fewer travelers over the course of the year--making 2020 the worst year on record for tourism. The UNTWO's own estimates registered a loss of US$ 1.3 trillion in lost revenues and 100-120 million jobs either lost or at risk.

The impact has been particularly damaging in countries that rely heavily upon tourism as part of their GDP. Lost tourism in Macau , one of China 's special administrative regions, led to a 79.3% drop in year-on-year gambling revenues , which caused overall GDP for 2020 to fall 43.1% compared to the previous year.

While tourism has picked up slightly in 2021, they still fall far short of the pre-pandemic numbers. Late 2020 projections were hopeful that the industry would be back on track by late 2021, but the ongoing nature of the pandemic has thwarted that optimism. As of late 2021, most estimates do not expect the industry to rebound to 2019 (pre-COVID) levels until sometime in 2023 at the earliest.

• Visitor totals are displayed in 1000s. For example, South Africa 's displayed total of 3886.6 equals 3,886,600 visitors.

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• UNWTO Tourism Data Dashboard - United Nations World Tourism Organization
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World Tourism Ranking by Country 2024

Home » Blog » World Tourism Ranking by Country 2024

The world is slowly emerging from the shadows of the pandemic and so is the world tourism industry. The positive signs (data and stats) seen during the 2023 calendar year have brought high hopes for the travel season of 2024. Buckle up as we discuss the World Tourism Rankings by Country for 2024!

International tourism has recovered by 87% of pre-pandemic levels. UN Tourism predicts that international tourism is expected to fully recover pre-pandemic levels in 2024.

Key Insights:

• After a strong rebound in 2023, global tourism is expected to surpass pre-pandemic levels by 2% in 2024.
• France takes the crown as the most visited country internationally, with over 100 million tourists in 2023.
• Spain ranks second with over 85.17 million international tourist arrivals in 2023.
• The Middle East region boasts the fastest recovery rate, reaching 22% above pre-pandemic numbers.

Table of contents

World tourism rankings by country 2024, results of 2023, projections for 2024, world tourists arrivals, recovery of international tourist arrivals, recovery of international tourist arrivals by region, world tourism rankings by country in terms of total arrivals 2023, in comparison to 2019, asia and the pacific, africa and the middle east, large best-performing destinations, world tourism rankings by country in terms of receipts, large best-performing destinations in terms of receipts, frequently asked questions.

According to Global and Regional Tourism Performance by UNTWO, The World Tourism Ranking by Country in 2024 is France as no.1 followed by Spain, the United States, Italy, Turkey, Mexico, the United Kingdom, Germany, Greece, and Austria.

World Tourism Analysis

According to UN Tourism, formerly known as UNWTO (United Nations World Tourism Organization), an estimated 1286 million international tourists (overnight visitors) were recorded around the world in 2023, an increase of 34% over 2022. This is the highest point after the pandemic period. Looking at the Global Tourism Statistics 2024 , let’s analyze a few key results of 2023 and projections for 2024.

• International tourism recovered 88% of pre-pandemic levels in 2023 (-12% versus pre-pandemic year 2019) with an estimated 1286 billion arrivals (1.3 billion), up 34% from 2022.
• The Middle East recorded the best results, with arrivals 22% above pre-pandemic levels. Africa recovered 96% of 2019 numbers, Europe 96%, the Americas 90%, and Asia and the Pacific 65%
• International tourism receipts reached USD 1.4 trillion in 2023 based on preliminary estimates, about 93% of the USD 1.5 trillion earned by destinations in 2019.
• Total export revenues from tourism (including passenger transport) are estimated at USD 1.6 trillion in 2023, almost 95% of the USD 1.7 trillion recorded in 2019.
• Tourism direct gross domestic product (TDGDP) climbed to USD 3.3 trillion in 2023 according to provisional estimates, about 3% of global GDP, similar to 2019 values, driven by strong domestic and international travel.
• International tourism is expected to recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels.
• This projection is subject to several factors including the pace of recovery of Asia and the Pacific, economic circumstances such as inflation and its effect on transport and accommodation costs, as well as the evolution of geopolitical tensions and conflicts.
• The latest UNWTO Panel of Experts survey shows that 67% of tourism professionals expect better performance in 2024 than in 2023, while 28% expect similar performance and 6% suggest it could be worse.
• The UNWTO Tourism Confidence Index indicates slightly weaker prospects for January-April 2024 (score of 122) than for September-December 2023 (score of 126).

According to the provisional data provided by UNWTO (Jan. 2024), the number of international tourist arrivals reached around 1286 billion in the year 2023 . For context, the number was around 1,462 billion pre-pandemic .

While the tourist arrival was affected by 72% i.e. 1.1 billion in 2020, the sharp growth in the graph reflects that 2024 could meet the numbers of 2019 with the possibility of even exceeding it.

International tourism recovered 88% of pre-pandemic levels in 2023. We were previously at 28% in 2020, 31% in 2021, and 66% in 2022.

With 122% the Middle East region has seen the most growth in terms of international tourist arrival in the year 2023.

Africa has 96%, Europe 94%, and America with 90% recovery shows a positive sign.

Meanwhile, Asia and the Pacific region reached 65% of pre-pandemic levels, with a gradual recovery since the start of 2023.

Best Performing Destinations Coming into 2024

According to the tourism data provided by UNWTO on Global and Regional Tourism Performance , France ranks no. 1 with the arrival of 100 million international tourists .

Note: If no data is shown, there is no data available for the country. This ranking by indicators does not always coincide with the official UNWTO rankings as it only ranks counties based on existing data for the selected year. As data will be updated regularly throughout the year the rankings therefore will change as well.

On the basis of change in international tourist arrivals after 2019, Turks & Caicos leads the chart with a +127% change. Following behind is Qatar with +90%, Saudi Arabia with +56%, Albania with +53%, and El Salvador with a +40% increase in their tourist arrivals in comparison to 2019.

Ethiopia ranks at no. 8 with +30% change being the only country from Africa region in the top 10. Tanzania ranks 12th with a +20% change while Morocco with a +11% change barely gets into the top 20 spots.

With the data provided by UNWTO, World Tourism Rankings By Country in terms of increase in international tourists is:

1. Turks & Caicos 2. Qatar 3. Saudi Arabia 4. Albania 5. El Salvador 6. Columbia 7. Andorra 8. Ethiopia 9. Curaçao 10. Dominican Rep.

Turks & Caicos is experiencing a resurgence in tourism due to the islands becoming a popular destination for cruise ships. Over 491,000 cruise passengers were recorded to have visited till the October month of  2023. [ Source ]

On the other hand, Qatar and Saudi Arabia have capitalized on their sports events and tournaments to draw a large number of international tourists. After the AFC Asian Cup Tournament, Qatar is now aiming to lure families, medical tourists, and business travelers with a line-up of conferences and exhibitions.

Best Performing World Tourism Countries Rankings Based on Regions

Albania tops the list by a +53% increase in their tourist number in comparison to 2019. Andorra follows with a +31% change.

Europe Tourism Rankings by Country

1. Albania 2. Andorra 3. Liechtenstein 4. Iceland 5. Serbia 6. Portugal 7. Montenegro 8. Denmark 9. Malta 10. Türkiye

Maldives and French Poyln. tops the list for the Asia Pacific region by a +10% increase in their tourist number in comparison to 2019. Fiji stands 3rd with a +3% increase while other countries gradually try to reach the same numbers as in 2019.

Asia Pacific Tourism Rankings by Country

1. Maldives 2. French Polun. 3. Fiji 4. N. Caledonia 5. Samoa 6. Nepal 7. India 8. Cook Islands 9. Sri Lanka 10. Japan

Turks & Caicos stands on top with a +127% increase in their tourist number in comparison to 2019. El Salvador follows with a +40% change.

Americas Tourism Rankings by Country

1. Turks & Caicos 2. El Salvador 3. Colombia 4. Curaçao 5. Dominican Rep. 6. US Virg. Islands 7. Guatemala 8. Honduras 9. Aruba 10. Barbados

Qatar ranks 1st with a +90% increase in their tourist number in comparison to 2019. Saudi Arabia follows with a +56% change.

Africa and Middle East Tourism Rankings by Country

1. Qatar 2. Saudi Arabia 3. Ethiopia 4. Tanzania 5. Oman 6. Morocco 7. Tunisia 8. Kenya 9. Mauritius 10. Syria

Based on countries recording 5 million arrivals or more in 2019 and their change in 2024, here’s a list of Best Performing Countries :

1. Saudi Arabia 2. Albania 3. Dominican Rep. 4. Portugal 5. Morocco 6. Denmark 7. Türkiye 8. Greece 9. Netherlands 10. Spain 11. Argentina 12. Belgium 13. Bulgaria 14. Tunisia 15. France

Best Performing Destinations in Terms of Receipts

Serbia leads the rankings with a +79% increase in their receipts from international tourists. Pakistan follows closely with +77%.

1. Serbia 2. Pakistan 3. Türkiye 4. Romania 5. Portugal 6. Mauritius 7. Morocco 8. Latvia 9. Tanzania 10. Mexico 11. Spain 12. Italy 13. Slovenia 14. Brazil 15. Greece 16. France 17. Cyprus 18. India 19. Samoa 20. Mongolia

Based on destinations earning USD 5 billion or more in receipts in 2019 and comparing it to 2023, Türkiye ranks 1st with +59% growth in their receipts. Portugal managed to get 2nd place with a +38% increase.

1. Türkiye 2. Portugal 3. Morocco 4. Mexico 5. Spain 6. Italy 7. Brazil 8. Greece 9. France 10. India 11. Japan 12. Germany 13. Israel 14. United States 15. Korea (ROK)

Explore this article “Best Tour Operator Software: Features and Pricing (2024)”

Following a strong rebound in 2023, world tourism is expected to recover pre-pandemic levels in 2024, with initial estimates pointing to 2% growth above 2019 levels.

France has become the largest international tourist hosting country with 100 million international tourists. [Source: UNWTO Global and Regional Tourism Performance ]

Turks & Caicos with +12% ranks 1st in terms of best-performing country in comparison to their 2019 levels.

In terms of receipts, Türkiye ranks no. 1 with 59% more income than their 2019 levels.

According to Global and Regional Tourism Performance by UNTWO, France has the highest tourism rate in the world with 100 million arrivals in 2023 . Spain ranked second with over 85.17 million tourists visiting Spain in 2023.

According to Global and Regional Tourism Performance by UNTWO, Thailand is the most visited country in Asia with 28.15 million arrivals and USD 29.67 billion receipts heading into 2024.

France has been holding the title for the most tourist arrivals for a long time. Recent tourism data from UNWTO ranks France for the highest arrival again in 2023 with over 85.17 million international tourist arrivals.

According to the UNWTO Panel of Experts Survey (Jan 2024), tourism destinations seem to be heading toward a positive impact with i. 12% saying it’ll be much better ii. 55% say it’ll be better iii. 28% say it’ll be the same iv. 6% suggesting it’ll be worse and v. 0.4% result saying it’ll be much worse

According to the UNWTO Panel of Experts Survey (Jan 2024), 39% feel they’ve already achieved it, 30% hope to reach it in 2024 while 31% expect to reach the same level in 2025 or later.

According to the UNWTO Global and Regional Tourism Performance Report of 2023, the top 10 most traveled countries in the world are: 1. France [100 million] 2. Spain [85.17 million] 3. United States [66.48 million] 4. Italy [57.25 million] 5. Türkiye [55.16 million] 6. Mexico [42.15 million] 7. United Kingdom [37.22 million] 8. Germany [34.80 million] 9. Greece [32.74 million] 10. Austria [30.91 million]

According to Global and Regional Tourism Performance by UNTWO, the world tourism ranking is France in first place followed by Spain, the United States, Italy, Turkey, Mexico, the United Kingdom, Germany, Greece, and Austria.

Yam Bahadur Chhetri is a content writer and vivid contributor to the WordPress community and a WordPress enthusiast with an experience of 7+ years in the relative field. He also loves to develop WordPress Themes, Plugins, and custom WordPress development for clients.

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World’s 30 Best Travel Destinations, Ranked

Best places to visit in the world.

The ultimate ranking of travel destinations aims to solve a serious problem: so many places to visit, so little time.

But even in a world with a trillion destinations, some manage to stand out and rise to the top. From the sleek skyscrapers of Dubai to the emerald-green waters of the Bora Bora lagoon, you’re sure to find at least one vacation that piques your interest (and likely several!).

These are the 30 best places to visit in the world. Which ones have you already been to? And which ones stoke your wanderlust most?

30. Argentine Patagonia

In this region of the Andes, you’ll find glaciers, evergreen trees, deep blue lakes and clear skies everywhere you look. For a trip full of adventure and discovery, there are few better destinations on the planet.

No trip is complete without a visit to the craggy Mount Fitz Roy, the historic (and mysterious) Cave of the Hands, the Punta Tombo wildlife preserve, the Peninsula Valdes marine wildlife refuge and the impressive Perito Moreno Glacier. Be sure to bring your camera and your sense of wonder.

* Rankings are based on U.S. News & World Report's " World's Best Places to Visit ," traveler ratings as well as our own editorial input.

What to Know Before You Go to Argentine Patagonia

Where to stay: Cyan Soho Neuquen Hotel

Hot tip: Since springtime occurs in the southern hemisphere in October and November, those months are your best bet when planning a trip.

Fun fact: The largest dinosaur fossils ever unearthed were found in Argentine Patagonia. They belong to the largest-known titanosaur, believed to have weighed about 83 tons. 

Note: We may earn money from affiliate partners if you buy through links on our site.

29. Amalfi Coast, Italy

Set in the Sorrentina Peninsula, the Amalfi Coast has long been renowned for its natural beauty and idyllic coastal towns. During the golden age of Hollywood, it was a preferred vacation spot for glamorous movie stars.

Days here are spent eating Italian food, drinking wine and walking around colorful cobblestone streets. You can also expect to drink copious amounts of wine as you look out into the Mediterranean Sea.

The best way to see the coast is to rent a car and then drive to different towns each day.

What to Know Before You Go to the Amalfi Coast

Where to stay: Hotel Marina Riviera

Hot tip:  If you're planning on using a beach chair to work on your tan, make sure you wake up early, as they are usually first come, first served.

Fun fact:  The Amalfi Coast is featured in Sofia Loren's 1995 Film, "Scandal in Sorrento."

28. Cancun, Mexico

For years, Cancun has been the preferred getaway for East Coast Americans (particularly Floridians) who want an international getaway that's still close to home. But despite the droves of tourists, the area has managed to keep the charm that attracted people in the first place.

The city is known mostly for its luxury hotels, wild nightlife and warm beaches. Definitely indulge in all of these — as well as the Mexican food! — but also consider other activities like visiting Mayan ruins, swimming in cenotes and snorkeling. One thing is certain: You won't run out of things to do in Cancun .

What to Know Before You Go to Cancun

Where to stay: Hyatt Zilara Cancun

Hot tip:  While you're in Cancun, make a plan to visit one of Grupo Xcaret's six eco-tourism parks, with the best ones being Xcaret and Xelha. The Mexican-owned company is credited with starting the eco-tourism trend in the Yucatan Peninsula, and the parks offer incredible and varied local experiences.

Fun fact:  The Yucatan Peninsula, where Cancun is located, was the cultural, political and economic center of the Mayan civilization. Many locals have Mayan ancestry and Mayan continues to be widely spoken in the area.

27. San Francisco, California

Everyone should visit San Francisco at least once in their lives. Though tech companies grab all the headlines these days, it remains down-to-earth, diverse and packed with things to do.

Where to start? No matter your style, you’ll want to check out the world-famous Golden Gate Bridge, see the sunbathing sea lions at Fisherman’s Wharf, take a tour of the historic prison Alcatraz and relax in one of the city’s many parks, especially Dolores Park for its epic people-watching on the weekends. 

For dinner, treat your tastebuds and make a reservation at one of the many Michelin-starred restaurants in the Bay Area .

What to Know Before You Go to San Francisco

Where to stay: The Westin St. Francis San Francisco on Union Square

Hot tip: Want similarly beautiful landscapes and rich cultural attractions, but at lower prices and with (slightly) fewer crowds? Head to Oakland just across the Bay Bridge, named one of the most exciting places on earth to travel by National Geographic. 

Fun fact: The fortune cookie was invented in San Francisco by a Japanese resident. Random!

26. Niagara Falls

Niagara Falls is one of the largest waterfalls in the world . The power with which water storms down cliffs on the border between the United States and Canada has captivated the imagination of humans for centuries. 

This natural wonder is comprised of three awe-inspiring falls. One of the best ways to experience them is on a boat tour.

What to Know Before You Go to Niagara Falls

Where to stay: Sheraton Niagara Falls

Hot tip: There is some debate about which side of the falls is better, but the general verdict is that the Canadian side offers better views. This is because you can (ironically) get a better view of the American Falls as well as get up close to Horseshoe Falls. 

Fun fact:  Established in 1885, Niagara Falls State Park is the oldest state park in the U.S.

25. Yellowstone National Park

Located mostly in Wyoming as well as Montana and Idaho, Yellowstone is America’s first national park and remains one of the most popular in the country, welcoming more than around 3.3 million people in 2022. With unpredictable geysers, rainbow-colored hot springs, craggy peaks, shimmering lakes and tons of wildlife — from elk to boars to bison — it’s easy to see why so many people flock here. 

The park makes for an awesome family trip and is well-suited to budget travelers since it offers so many campsites ( over 2,000! ). 

What to Know Before You Go to Yellowstone

Where to stay: Stage Coach Inn

Hot tip: You’ll never fully beat the crowds at this wildly popular park, but April, May, September and November are your best bets for finding some solitude.  

Fun fact: Yellowstone is larger than Rhode Island and Delaware combined.  

24. Great Barrier Reef, Australia

As the largest reef in the world, the Great Barrier Reef is home to thousands of marine species. This makes it a paradise for scuba diving or snorkeling. 

The reef system is truly gigantic, with over 600 islands and about 2,900 individual reefs. This is one of Australia's greatest prides, but it's also a planetary national treasure. Seeing it with your own two eyes is an experience that is incredible beyond words.

What to Know Before You Go to the Great Barrier Reef

Where to stay: Crystalbrook Flynn

Hot tip: Though going underwater to see the reef is a must, we also recommend booking a helicopter tour to experience the magic of it from above.

Fun fact:  Made of corals, which are animals that live in collectives, the Great Barrier Reef is the largest living structure on the planet.

23. Santorini, Greece

With its picturesque blue-domed churches, whitewashed buildings and colorful beaches, the island of Santorini is a photographer’s paradise. If you want to snap photos to post to Instagram and make everyone back home jealous, this is the place to go. 

Also make sure to experience some of Santorini’s archaeologically significant sites, like Ancient Akrotiri (an ancient city preserved by volcanic ash) and Ancient Thera (where humans lived as early as the 9th century BC). And don’t forget to visit the smaller islands that surround it, including Thirassia, Nea Kameni and Palea Kameni. 

What to Know Before You Go to Santorini

Where to stay: Nikki Beach Resort & Spa Santorini

Hot tip: To optimize your vacation, visit in September and October or April and May — when the weather is still warm, but there aren’t as many other tourists milling around.

Fun fact: While it’s difficult to prove, locals like to say there’s more wine than water on this island where it hardly rains (and vino abounds).

22. Florence, Italy

For art and history buffs (and anyone who appreciates delicious Italian food), Florence is a must-visit city. 

As the birthplace of the Renaissance, it’s home to some of the most iconic artworks by the world’s premier artists throughout history — Michaelangelo, Brunelleschi and Donatello, just to name a few. In addition to art museums and architectural wonders, Florence is also home to chic shops, quaint cafes and spectacular gardens. 

What to Know Before You Go to Florence

Where to stay:  NH Collection Firenze Porta Rossa

Hot tip: Keep Florence in mind if you want to spend your honeymoon in Europe without spending a fortune, according to U.S. News & World Report.

Fun fact: The city’s famed “El Duomo” cathedral took over 140 years to build .

21. Yosemite National Park, California

Yosemite, one of the most-visited national parks in America with more than 4 million annual guests, encompasses 750,000 acres of wilderness just waiting to be explored.

It’s home to scenic waterfalls, like the 317-foot Vernal Fall and the 617-foot Bridalveil Fall, as well as iconic rock formations like El Capitan and Half Dome, two popular spots for the world’s best rock climbers to test their mettle.

Not surprisingly, the wildlife here also impresses. Dozens of species of butterflies, marmots, bobcats and mule deer are just some of the animals that call Yosemite home. And keep your eyes peeled for black bears; some 300 to 500 roam the park . 

What to Know Before You Go to Yosemite

Where to stay:  The Ahwahnee

Hot tip: Summer can get really busy here, so if you want to camp, be sure to book a spot early. Want to beat Yosemite’s notoriously bad traffic? Ditch the car and take advantage of the park’s extensive free bus system.

Fun fact: This is one of the only places in the country where you can catch a moonbow — like a rainbow, but created by the light of the moon instead of the sun. 

20. St. Lucia

Whether you’re visiting on a cruise ship or just relaxing at an all-inclusive resort or boutique hotel, stunning St. Lucia is a clear winner. This Caribbean island offers diverse terrain for vacationers, from its pristine beaches to its lush rainforests to its volcanic peaks, the Pitons, that loom over the landscape. 

Adrenaline-junkies love hiking, climbing and zip-lining, while newlyweds (and soon-to-be-married couples) enjoy the romantic mix of fine dining, adults-only resorts and exotic activities. 

What to Know Before You Go to St. Lucia

Where to stay: Rabot Hotel From Hotel Chocolat

Hot tip: Visit when temperatures are moderate, which is typically in May and June.

Fun fact: St. Lucia is the only country named after a woman: Christian martyr Saint Lucia of Syracuse.

19. Dubai, United Arab Emirates

Everything is bigger and better in Dubai, home to one of the world’s largest shopping malls, tallest towers, largest man-made marinas — and the list goes on. 

This Las Vegas-like urban center in the United Arab Emirates has an eclectic mix of activities for visitors to enjoy, including beaches, waterparks, tons of shopping and even an indoor ski resort. Outside the skyscraper-filled city, the vast desert awaits, best enjoyed via quad-biking or sandboarding.

What to Know Before You Go to Dubai

Where to stay:  Five Palm Jumeirah Dubai

Hot tip: Though you’re likely to pay a pretty penny for a trip to Dubai no matter when you visit, you can save a little cash by visiting during the scalding-hot summer months and by booking your hotel room two to three months in advance.

Fun fact: Dubai’s man-made Palm Islands were constructed using enough imported sand to fill up 2.5 Empire State Buildings . 

18. Machu Picchu, Peru

Many travelers describe their visit to Machu Picchu as life-changing. Why? It’s an archaeological wonder, the remains of an ancient Incan city dating back more than 600 years. No wonder this is one of the Seven Wonders of the World, a UNESCO World Heritage Site and the most-visited attraction in all of Peru. 

Be sure to visit significant sites like Funerary Rock, where it’s believed Incan nobility were mummified, and Temple of the Condor, a rock temple sculpted to look like the impressive bird in its name.  

What to Know Before You Go to Machu Picchu

Where to stay: Inkaterra Machu Picchu Pueblo Hotel

Hot tip: If you’re planning a trip, be sure to get your ticket in advance, as only 2,500 people can visit Machu Picchu each day. (And a lot of people have this destination on their bucket list.)

Fun fact: The site contains more than 100 separate flights of stairs . 

17. Sydney, Australia

With its iconic Opera House and lively Bondi Beach, Sydney is the perfect spot to vacation if you’re looking for a blend of culture, arts, nightlife and relaxation. 

Spend the day on the water at Darling Harbour, then head to the Royal Botanic garden for even more fresh air. Want to travel like a local? Get a ticket to a rugby match and order a Tim Tam, a popular chocolate-covered cookie that pairs well with coffee. 

What to Know Before You Go to Sydney

Where to stay: Four Seasons Hotel Sydney

Hot tip: You can make your trip more affordable by visiting during Sydney’s shoulder seasons, which are typically September through November and March through May.

Fun fact: In 2007, Bondi Beach was the site of the largest ever swimsuit photoshoot ; 1,010 bikini-clad women participated, enough to earn it a spot in the Guinness World Records book.

16. Grand Canyon, Arizona

The Grand Canyon is truly massive (277 river miles long and up to 18 miles wide!), which helps explain why so many people feel the urge to see it in person. 

In 2022, 4.7 million people visited, making the Grand Canyon the second-most popular national park in the country (behind Great Smoky Mountain Nationals Park). Established in 1919, the park offers activities for all ability levels, whether you want to do an intense hike down into the canyon and sleep under the stars (with a backcountry permit, of course) or simply want to saunter along the South Rim Trail, an easy walking path with views that wow.

What to Know Before You Go to the Grand Canyon

Where to stay:  The Grand Hotel at the Grand Canyon

Hot tip: If you’ve wanted to visit the Grand Canyon for a while now, this is the year to do it. The park is celebrating its 100th birthday with musical performances, lectures, screenings and other special events.

Fun fact: The most remote community in the continental U.S. can be found in the Grand Canyon. At the base of the canyon, Supai Village — part of the Havasupi Indian Reservation — has a population of 208. It’s inaccessible by road, and mail is delivered by pack mule. Want to see it for yourself? The village houses a collection of campsites , accessible via a hiking trail.

15. Bali, Indonesia

In recent years, Bali has become a popular expat destination, where groups of "digital nomads" work and play. 

But the island hasn't lost its original charm to this added tourism and continues to be an incredible destination. Divide your time between swimming in the beach, hiking active volcanoes, visiting temples and enjoying views of tiered rice terraces.

What to Know Before You Go to Bali

Where to stay: Hotel Indigo Bali Seminyak Beach

Hot tip:  Though shoulder season (January to April and October to November) means fewer crowds and cheaper prices, it also means rain. Tons of it. We'd recommend avoiding the rainy season if possible.

Fun fact: On the Saka New Year, Balinese people celebrate Nyepi. This Hindu celebration is a day of silence when everything on the island shuts down and no noise is allowed.

14. New York, New York

As the saying goes, New York City is “the city that never sleeps” — and you won’t want to either when you visit, lest you run out of time to take it all in. 

Be sure to check out newer attractions, like the High Line (an elevated park) and Hudson Yards (a mega-mall along the Hudson River), but also make time for some New York City classics, like catching a Broadway show or standing under the lights of Times Square. 

Foodies will have a hard time choosing where to eat (the city is home to almost 100 Michelin stars !), which is why an extended trip is always a good idea.

What to Know Before You Go to New York City

Where to stay: The Beekman, A Thompson Hotel

Hot tip: Yes, January and February get cold here, but this is also the best time to lock in relatively reasonable hotel rates. You can spend your time eating in the city’s restaurants, exploring its fabulous museums and catching its world-class theater shows without needing to spend much time in the chilly outdoors. 

Fun fact: There’s a birth in New York City about every 4.4 minutes — and a death every 9.1 minutes. 

13. Banff National Park, Canada

Some of the world’s most stunning mountain scenery and vistas are located in Banff, the tiny Canadian town located at 4,537 feet above sea level inside the national park by the same name. Banff is the highest town in Canada, and Banff National Park was Canada’s first, established in 1885.

Shred some powder at Banff’s three ski resorts in the winter, then come back in the summer for activities like hiking, biking, fishing and scrambling (scaling steep terrain using nothing but your hands).

What to Know Before You Go to Banff

Where to stay: Fairmont Banff Springs

Hot tip: June to August and December to March are the best times to visit if you want to take advantage of summer and winter activities. 

Fun fact: Banff National Park has more than 1,000 glaciers.

12. Maldives

You can look at picture after picture, but you still really need to visit the Maldives to believe its beauty. If rich sunsets, flour-like beaches and vibrant blue waters are your style, this is the destination for you. 

Though it’s somewhat difficult to get to this small island nation southwest of Sri Lanka, that also means it’s incredibly private and secluded, which makes it the perfect spot for a honeymoon or romantic beach getaway. 

And don’t worry about getting bored, either — explore the water by snorkeling or scuba diving, relax in the spa or wander around the bustling Male’ Fish Market.

What to Know Before You Go to Maldives

Where to stay: Velassaru Maldives

Hot tip: May to October is the island-nation’s rainy season — but that also means it’s the best time to go for fewer crowds and better rates.

Fun fact: In 1153 AD, the nation’s people converted to Islam. Today, the Maldives remains the most heavily Muslim country on earth.

11. Barcelona, Spain

Soccer, architecture, shopping, nightlife, world-class food and wine, arts and culture — is there anything Barcelona doesn’t have? If there is, we honestly can't think what it would be. 

This cosmopolitan Spanish city is home to some awe-inspiring architecture, including several buildings designed by Antoni Gaudi, so be sure to book tours of his whimsical creations like Park Guell and the yet-to-be-finished Church of the Sacred Family (La Sagrada Familia). 

For nightlife and shopping, Las Ramblas is always bustling; for an enriching arts experience, follow the progression of famed artist Pablo Picasso at Museo Picasso.

What to Know Before You Go to Barcelona

Where to stay:  Hotel Bagues

Hot tip: It can get really humid here, so it's best to plan your trip in May and June before things really heat up.

Fun fact: In preparation for its 1992 hosting of the Olympics, the city flew in sand from as far away as Egypt to make Barceloneta Beach a place where people would want to go. Though largely man-made, the beach remains a wonderful spot for seaside R&R. 

10. Glacier National Park, Montana

The crown jewel of beautiful Montana, Glacier National Park is every outdoors traveler's dream.

Of course, the most defining natural feature of the park are its glaciers, which provide spectacular views as well as a number of pristine lakes. There are hundreds of trails that will take you up peaks, down through valleys and across some of the most beautiful landscapes you'll ever see.

What to Know Before You Go to Glacier National Park

Where to stay: Firebrand Hotel

Hot tip:  Plan to spend a day or two in the nearby town of Whitefish. This gateway to Glacier National Park is one of the best small towns in America and a destination in its own right. 

Fun fact: During your visit, you're very likely to run into mountain goats, which are the official symbols of the park.

9. Tokyo, Japan

The Japanese capital is one of the most exciting cities on the entire planet. It is notoriously fast-paced, with neon lights illuminating the multitudes that are constantly rushing to their next destination. 

But Tokyo is also a city of temples, of taking time to picnic under the cherry blossoms and of making sure you enjoy the abundance of delicious food that can be found on basically every corner.

What to Know Before You Go to Tokyo

Where to stay: The Prince Gallery Tokyo Kioicho, a Luxury Collection Hotel

Hot tip: Visit between the months of March and April or September and November for more comfortable temperatures. Of course, spring is when the city's cherry blossoms are famously in full bloom.

Fun fact: Tokyo happens to be the largest metropolitan area in the world, with more than 40 million people calling the greater metro area home.

8. Phuket, Thailand

If you’re looking for a vacation destination that feels luxurious but won’t break the bank, start searching for flights to Phuket now. 

This island in southern Thailand, which is just an hour flight from Bangkok, is surrounded by the Andaman Sea, so white sandy beaches abound. If a stunning sunset is what you’re after, head to Promthep Cape, the southernmost point on the island and a popular spot for photo-ops. For views of the island and beyond, climb to the top of the massive alabaster statue called Big Buddha.

You can even learn something during your vacation by visiting the Soi Dog Foundation, an innovative animal shelter that’s fighting the meat trade and taking care of the thousands of stray cats and dogs in the area.

What to Know Before You Go to Phuket

Where to stay: InterContinental Phuket Resort

Hot tip: Visit between November and April for the best weather — and ideal conditions for beach activities like swimming and boating. 

Fun fact: The island is not pronounced in the rather colorful way it appears to be. The correct way to say it is “poo-ket” or “poo-get.”

7. Rome, Italy

Though Rome’s historic significance cannot be overstated, don’t assume that this Italian city is stuck in the past. On the contrary, you’ll find posh storefronts and luxurious hotels not far from iconic structures like the Pantheon (built in 120 AD) and the Colosseum (built in 80 AD).

And then, of course, there’s the city’s art. Stroll through Rome, and you’ll stumble upon some of the greatest treasures the world has ever seen — an astonishing collection of frescoes, paintings, ceilings and fountains created by icons like Michelangelo, Caravaggio, Raphael and Bernini.

After all that exploration, take advantage of ample opportunities to eat and drink, including at several Michelin-starred restaurants. City staples include suppli (deep-fried balls of risotto, mozzarella and ragu meat sauce) and cacio e pepe (a deceptively simple mix of al-dente pasta, pecorino romano and fresh black pepper). 

What to Know Before You Go to Rome

Where to stay: Radisson Blu Ghr Hotel

Hot tip: Tourists congregate here in the summer when temperatures are also sweltering. Go instead between October and April, when there are thinner crowds, better rates and cooler temps. Just make sure to bring a light jacket.

Fun fact: Each year, travelers throw about $1.7 million worth of coins into the Trevi Fountain. The money is donated to Caritas, a Catholic nonprofit that supports charities focused on health, disaster relief, poverty and migration.

6. London, England

English writer Samual Johnson once said, “When a man is tired of London, he is tired of life.” 

From live performances of Shakespeare to truly world-class (and free!) museums like the National Gallery, London will enrich your mind and enliven your senses. Of course, no visit would be complete without a stop at Buckingham Palace to see the famous stone-faced guards outside and the 19 lavish State Rooms inside (though, unfortunately, you can’t see the queen’s private quarters). Another must-see landmark is the Tower of London, the historic castle on the north side of the River Thames.

What to Know Before You Go to London

Where to stay: Vintry & Mercer

Hot tip: Many U.S. cities now offer direct flights to London, so set a price alert and act fast when you see fares drop.

Fun fact: London’s pubs are worth a visit for their names alone; fanciful monikers include The Case is Altered, The Pyrotechnists Arms, John the Unicorn and The Job Centre. 

5. Tahiti, French Polynesia

Flavorful French cuisine, top-notch resorts, warm waters — need we say more? Though Tahiti can be pricey, travelers say it’s so worth it. 

The largest of the 118 French Polynesian islands, Tahiti is split into two main regions (connected by a land bridge). Tahiti Nui, the larger region, is home to the island’s capital Papeete and surfing hotspot Papenoo Beach, while Tahiti Iti, the smaller region, offers more seclusion and the bright white sands of La Plage de Maui.

What to Know Before You Go to Tahiti

Where to stay: Hilton Hotel Tahiti

Hot tip: Visit between May and October, Tahiti’s winter, when there are less humidity and rain. 

Fun fact: Overcrowding is not a concern here; Hawaii gets more visitors in 10 days than all of French Polynesia does in a year.

4. Maui, Hawaii

If you’re short on time or you just can’t decide which Hawaiian island to visit, Maui is right in the sweet spot: not too big, not too small, but just right.

There are five regions to explore on Maui, including the popular West Maui and South Maui, home to some of the island’s best-known attractions and beaches (Wailea Beach is in South Maui, for example). But don’t overlook East Maui, where you can travel along the Road to Hana, or the Upcountry, where you can explore the world’s largest dormant volcano, Haleakala. 

What to Know Before You Go to Maui

Where to stay:  Four Seasons Resort Maui at Wailea

Hot tip: This is Hawaii we’re talking about, so your trip will be on the pricey side. Be sure to budget for add-ons if you need them (think gym access and WiFi at your hotel), and do some research on insurance before you head to the car-rental counter.

Fun fact: How’s this for a selling point? Maui has more beach than any other Hawaiian island — 60 miles of it, with red, white and black sand.

3. Bora Bora, French Polynesia

Don’t write off the French Polynesian island of Bora Bora just because of its size. Though it’s a little more than 2 miles wide and just 6 miles long, Bora Bora packs in an abundance of natural beauty. To start, you won’t be able to take your eyes off the island’s turquoise lagoon surrounded by lush jungle.

If you’re looking for more than relaxation on your trip, consider hiking or booking a 4X4 tour of Mount Otemanu, part of an extinct volcano that rises 2,400 feet above the lagoon. You can also snorkel among the coral reef of Coral Gardens, where you might catch a glimpse of reef sharks, eels and stingrays.

Because of its remoteness, flying into Bora Bora Airport will be quite a journey, no matter where you're departing from. But you'll forget everything as soon as you see this Polynesian paradise that is beautiful beyond words.

What to Know Before You Go to Bora Bora

Where to stay: Conrad Bora Bora Nui

Hot tip: Though Bora Bora can be wildly expensive to visit, you can cut costs by visiting between December and March (though you should avoid the Christmas holiday) and by bringing your own alcohol and sunscreen with you.

Fun fact: Bora Bora is one of the countries that no longer exists . The Kingdom of Bora Bora was an independent state until it was forcefully overtaken and annexed by France in 1888.

2. Paris, France

Paris has it all — incredible cuisine, legendary landmarks and centuries of history. Those are just some of the reasons it’s the second-best place to visit in the world.

Though you’ll want to spend your time hitting up popular tourist spots like the Eiffel Tower and the Musee d’Orsay, you should also carve out time to explore other parts of Paris — the city’s 20 diverse neighborhoods, called arrondissements, for instance. Standouts include the 2nd arrondissement, which touts covered passages and some of the city’s hippest restaurants, and the romantic 18th arrondissement, with charming squares, cafes and bars, set apart from the city’s more tourist-packed areas.

What to Know Before You Go to Paris

Where to stay: Grand Hotel Du Palais Royal

Hot tip: Yes, summer in Paris is busy, but the weather is also ideal — average highs are in the 70s.

Fun fact: Built for the 1889 World Fair, the Eiffel Tower was originally meant to be temporary , and was almost torn down in 1909. Luckily, local officials saw its value as a radiotelegraph station, preserving the future tourist icon for generations to come. 

1. South Island, New Zealand

South Island, the larger but less populated of the two islands that make up New Zealand, earn this top-spot honor for its gorgeous scenery, adrenelin-pumping experiences and affordability.

The 33.5-mile hike on Milford Sound, which is limited to 90 people at a time, is considered one of the world’s best treks, with stops at Lake Te Anau, suspension bridges, a mountain pass and the tallest waterfall in the country, Sutherland Falls.

For a heart-pumping experience, you can jump out of a helicopter while flying over the Harris Mountains with skis on your feet. Still not satisfied? Roam Fiordland National Park, a UNESCO World Heritage area, and explore the Fox and Franz Josef Glaciers, two of the most accessible glaciers in the world.

What to Know Before You Go to New Zealand

Where to stay: QT Queenstown

Hot tip: Book your trip for the fall, when South Island is temperate, not overcrowded and offers great rates. Bonus: This is also when the island is at its most stunning.

Fun fact: New Zealand natives, called Kiwis, are among the most hospitable you’ll ever meet. The local saying “He aha te mea nui o te ao. He tangata, he tangata, he tangata” translates , appropriately, to “What is the most important thing in the world? It is people, it is people.”

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Countries with the highest number of inbound tourist arrivals worldwide 2019-2023

The number of international tourist arrivals worldwide rose sharply in 2023 compared to the previous year across all the most visited destinations in the world. Overall, France was the most visited country by inbound travelers worldwide in 2023, with 100 million international tourist arrivals. Spain, the United States, and Italy followed in the ranking that year.

Has global inbound tourism recovered from the impact of COVID-19?

In 2023, the number of international tourist arrivals worldwide totaled approximately 1.3 billion. While this figure represented a 33 percent annual increase, it remained below the peak in inbound tourist arrivals reported in 2019, the year before the onset of the COVID-19 pandemic. That said, international tourism receipts worldwide exceeded pre-pandemic levels in 2023, peaking at nearly 1.5 trillion U.S. dollars.

What are the most popular global regions for inbound tourism?

When breaking down the  number of international tourist arrivals worldwide by region , Europe has consistently reported the highest volume of inbound travelers, both before and after the impact of the health crisis. In 2023, this region alone accounted for roughly 55 percent of global inbound tourist arrivals. Meanwhile, Asia and the Pacific recorded the second-highest number of inbound tourist arrivals worldwide in 2023.

Countries with the highest number of international tourist arrivals worldwide from 2019 to 2023 (in millions)

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2019 to 2023

countries are ranked based on the highest number of international tourist arrivals in 2023

Figures are periodically updated by the source and might differ from the official UN Tourism rankings as they are based on the available data for the selected years.

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• Travel and tourism: share of global GDP 2019-2033
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• Number of international tourist arrivals worldwide 2005-2023, by region
• Travel and tourism employment worldwide 2019-2033
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• Global passenger rail users forecast 2017-2027
• Daily ridership of bus rapid transit systems worldwide by region 2023
• Number of users of car rentals worldwide 2019-2028
• Number of users in selected countries in the Car Rentals market in 2023
• Carbon footprint of international tourism transport worldwide 2005-2030, by type
• Leading museums by highest attendance worldwide 2019-2022
• Monuments on the UNESCO world heritage list 2023, by type
• Selected countries with the most Michelin-starred restaurants worldwide 2023
• Online travel market size worldwide 2017-2028
• Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Number of aggregated downloads of leading online travel agency apps worldwide 2023
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• Estimated EV/Revenue ratio in the online travel market 2024, by segment
• Estimated EV/EBITDA ratio in the online travel market 2024, by segment
• Global travelers who believe in the importance of green travel 2023
• Sustainable initiatives travelers would adopt worldwide 2022, by region
• Airbnb revenue worldwide 2017-2023
• Airbnb nights and experiences booked worldwide 2017-2023
• Technologies global hotels plan to implement in the next three years 2022
• Hotel technologies global consumers think would improve their future stay 2022
• Travel and tourism revenue worldwide 2019-2028, by segment
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• Inbound tourism visitor growth worldwide 2020-2025, by region
• Outbound tourism visitor growth worldwide 2020-2025, by region

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• Basic Statistic Total contribution of travel and tourism to GDP worldwide 2019-2033
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• Premium Statistic Number of international tourist arrivals worldwide 1950-2023
• Basic Statistic Number of international tourist arrivals worldwide 2005-2023, by region
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• Premium Statistic Countries with the most hotel construction projects in the pipeline worldwide 2022
• Premium Statistic Airports with the most international air passenger traffic worldwide 2022
• Premium Statistic Market value of selected airlines worldwide 2023
• Premium Statistic Global passenger rail users forecast 2017-2027
• Premium Statistic Daily ridership of bus rapid transit systems worldwide by region 2023
• Premium Statistic Number of users of car rentals worldwide 2019-2028
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• Premium Statistic Carbon footprint of international tourism transport worldwide 2005-2030, by type

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• Premium Statistic Leading museums by highest attendance worldwide 2019-2022
• Basic Statistic Most visited amusement and theme parks worldwide 2019-2022
• Basic Statistic Monuments on the UNESCO world heritage list 2023, by type
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Online travel market

• Premium Statistic Online travel market size worldwide 2017-2028
• Premium Statistic Estimated desktop vs. mobile revenue of leading OTAs worldwide 2023
• Premium Statistic Number of aggregated downloads of leading online travel agency apps worldwide 2023
• Basic Statistic Market cap of leading online travel companies worldwide 2023
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Selected trends

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• Premium Statistic Airbnb nights and experiences booked worldwide 2017-2023
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By: Bastian Herre , Veronika Samborska and Max Roser

Tourism has massively increased in recent decades. Aviation has opened up travel from domestic to international. Before the COVID-19 pandemic, the number of international visits had more than doubled since 2000.

Tourism can be important for both the travelers and the people in the countries they visit.

For visitors, traveling can increase their understanding of and appreciation for people in other countries and their cultures.

And in many countries, many people rely on tourism for their income. In some, it is one of the largest industries.

But tourism also has externalities: it contributes to global carbon emissions and can encroach on local environments and cultures.

On this page, you can find data and visualizations on the history and current state of tourism across the world.

Interactive Charts on Tourism

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• The World's Most Visited Countries

• France is the world's most visited country with 89 million tourists.
• In 2019, 1.5 billion tourist arrivals were recorded around the world.
• Tourism accounts for 12% of Spain's economy.

The World Tourism Organization recently reported that international tourism is continuing to grow and is "outpacing the global economy". In 2019, 1.5 billion tourist arrivals were recorded around the world, a 4% increase on 2018's figures. The Middle East is currently the fastest-growing region for international tourism, but European countries such as France, Spain and Italy remain the most visited. Find out the top 10 world's most visited countries below:

10. United Kingdom: 36 million tourists

In 2019, the United Kingdom welcomed 36 million tourists to its towns and cities. London is the country's most visited city, with approximately 12 million visitors each year. Edinburgh, Birmingham and Manchester are also popular city destinations. Tourism produces around USD 131 billion for the country and provides over two million jobs. American residents are the most frequent visitors, followed by those who live in France. Some of the UK's most popular tourist attractions include Big Ben, the Tower of London and Stonehenge .

9. Thailand: 38 million tourists

Thailand has been a popular tourist destination for decades thanks to its white-sand beaches, delicious cuisine and hot weather. Bangkok , Thailand's capital, frequently holds the top spot as the world's most visited city. It attracts around 22 million visitors each year. The 1,430 islands of Thailand draw in hundreds of thousands of visitors each year, some of the islands are heralded as being some of the best in the world. Thailand's most popular spots include Railay Beach, Koh Phi Phi and The Grand Palace of Bangkok. 

8. Germany: 39 million tourists

Germany is famous for its beer, sausages and picturesque castles. The country welcomes around 39 million tourists each year, with approximately 13 million visiting Berlin, Germany's capital city. Tourism in Germany generates two million jobs for its residents and contributes over 4% towards the country's GDP. 

7. Mexico: 41 million tourists

Mexico , located in the southern part of North America, is rapidly becoming a favorite tourist destination. People from all over the world are visiting the vibrant country to enjoy the pristine beaches, explore the deep history and culture, and discover UNESCO World Heritage sites. Over the last decade, tourism has significantly contributed to Mexico's employment and economy. In 2019, the government announced a six-year strategy to boost tourism and improve conditions for workers within the industry. Some of the country's most visited destinations are Cancun, Mexico City, and Playa del Carmen. 

6. Turkey: 46 million tourists

Located on two continents, Turkey offers a unique blend of East and West. Edged by the Mediterranean and Aegean Seas, Turkey has an abundance of stunning coastlines and charming resorts. Tourists also enjoy visiting Turkey's capital, Ankara as well as the resort-city of Antalya. It was reported that over 15 million vacationers visited Antalya in 2019. Antalya is popular thanks to its proximity to beaches and remnants of Turkey's rich history. Famous tourist attractions in Turkey include the Blue Mosque , Topkapi Palace and Hagia Sofia Museum. 

5. Italy: 62 million tourists

Italy has culture, history and cuisine in abundance, making it a very popular tourist destination for people all around the globe. Italy has a varied landscape that suits all traveler types; there are snow-covered peaks, sprawling vineyards and glittering coastlines. Not to mention the beautiful cities like Rome, Naples and Florence. There are 50 UNESCO World Heritage sites dotted throughout the country showcasing the best of Italian history. Some of Italy's best-loved attractions include the Leaning Tower of Pisa, the Colosseum and the Pantheon.

4. China: 63 million tourists

China , the third-largest country in the world, is in the world's top five tourist destinations because of its natural landscapes, expansive history and delicious cuisine. Tourism in China is a growing industry that is becoming a significant part of the country's economy. In 2018, tourism contributed 11.04% of China's overall GDP, which increased a further 1.2% in 2019. Famous attractions include The Great Wall of China, the Forbidden City and Tiananmen Square . 

3. United States: 80 million tourists

Tourism is one of the United States ' biggest contributors to the country's GDP. The industry supports over 7 million jobs, and in 2017, tourism generated USD 1.6 trillion in economic output. Cities such as New York, Las Vegas and Los Angeles experience high numbers of tourists all year round, with New York being the most visited city in the country. Canada, Mexico, the United Kingdom, Japan and China are the top five countries that make up the majority of US tourism. 

2. Spain: 83 million tourists

Spain is the second most visited country in both the world and Europe. Tourism accounts for 12% of Spain's economy and provides 13% of jobs. The majority of tourists who visit the country come from Europe; it is the warm weather, pristine beaches and bustling cities that attract millions of vacationers. Some of Spain's most famous landmarks include La Sagrada Familia , Park Güell and Alhambra. 

1. France - 89 million tourists

Attracting over 89 million tourists each year, France is the world's most visited country. Paris, France's capital city, draws in around 17 million tourists a year; 7 million of those visit the Eiffel Tower. Tourism in France represents 9.7% of the overall GDP and provides 2.9 million jobs. The majority of France's visitors come from other European countries, with over 12 million coming from the United Kingdom. Disneyland, the Louvre and the Notre Dame Cathedral are some of France's most visited attractions. 

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Making Sense Of The World, One Map At A Time

Top 100 International Tourist Destination Cities By Country

Which city is the most popular international tourist destination? Surprisingly, it’s not Paris, London or New York.

According to 2012 data from Euromonitor International , the number one tourist destination in the world was Hong Kong with 23.7 million visitors.

Singapore and Bangkok were ranked numbers 2 and 3 respectively, showing just how much Asian tourism has grown in recent years. London, at number 4, was the top ranked non-Asian city with 15.5 million international visitors and New York City, at number 8, was the most visited city in the Americas with 11.6 million tourists.

When looking at countries as a whole, the map at the top of the page is revealing. At first glance it shows just how few African countries made the list. Another interesting finding is that while London is the 4th most visited city, it’s the only UK city to make the list. Moreover, while many European countries have top 100 cities (Switzerland being a notable exception) none has more than Italy’s 4.

But that’s nothing compared to the big 3 who dominate the list:

• India has 6 cities on the list: Chennai, Mumbai, Delhi, Agra, Jaipur, Kolkata.
• The United States has 8: New York City, Las Vegas, Miami, Los Angeles, Orlando, San Francisco, Honolulu, Washington D.C.
• And, China has whopping 9 cities: Shenzhen, Guangzhou, Shanghai, Beijing, Hangzhou, Zhuhai, Suzhou, Guilin, Nanjing.

Plus, this doesn’t include Hong Kong (#1) and Macau (#5), which ae both Special Administrative Regions of the People’s Republic of China .

Below are the complete rankings. Please note if you click on a city you’ll be taken to HotelsCombined where you can compare the cost of local hotels:

The data all comes from this Euromonitor International report . I’d strongly encourage you to read it if you’re curious about their methodology and other interesting findings.

If you’d like to learn about the growth of international tourism, have a look at the following books:

• Overbooked: The Exploding Business of Travel and Tourism
• Rick Steves Travel as a Political Act
• 1,000 Places to See Before You Die, the second edition: Completely Revised and Updated with Over 200 New Entries

Did your favourite city not make the list? Let us know in the comments below:

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Sporxx says

March 10, 2015 at 2:09 pm

How about Jerusalem?

March 11, 2015 at 3:20 am

The results are biased. HK does get a massive flow of tourist but this can be explained by the fact that HK airport is a massive hub (works the same for Singapore airport). It’s not a touristic destination in itself, providing the tourist facilities out of HK international airport (very few) and the time people actually spend in hk. It’s more a stop over than a touristic destination. Then, you have the flow of Chinese tourists that cross the border on week ends to go shopping in HK. sqame situation, they benefit to the economy but can they actually be counted as part of the touristic industry ?

So yes, in term of people you can rank it that way but the figures do not say what kind of flows arrive to HK.

Warren Lauzon says

January 20, 2018 at 8:41 pm

No, it is not based on inbound flights. It is based on the fact that thousands of mainlanders walk across the border every day to buy non-contaminated baby formula.

turnipcake says

March 15, 2015 at 8:43 pm

As Sa said concerning Hong Kong, this list measures arrivals of tourists, I assume, at the cities’ international airports (see report). This does not show how long tourists stay in these cities, if at all. Many of the cities are close to interesting historic and scenic areas.

July 4, 2015 at 1:32 pm

Hong Kong first ? Is it a joke ? There’s nithing to see there ! Nothing, comparing to Paris, London, NYC or Beijing…

January 20, 2018 at 8:40 pm

It counts mainland tourists, who can walk across the border. But as far as “nothing to see” – have you ever actually been there?

January 20, 2018 at 9:18 pm

Yes, I’ve been there several times. Besides shopping and a few sites, what can you see there. Paris, for example, is much much more worth it.

January 21, 2018 at 8:34 pm

Funny.. I had the same impression of Paris. Once you see the Eiffel tower and a few other sites, there is not much “there” there except for overpriced restaurants and snooty bakeries 😀

Manamana says

July 26, 2015 at 11:12 am

In Poland Krakow gets much more turists than Warsaw

Rental Italy says

October 12, 2016 at 12:43 pm

Rome on 12th place, lower than Shenzhen and Macau… Wuite surprising results.

emmettbrady says

December 26, 2016 at 12:47 am

that list seems like a load of nonsense

Raj Kishor Kannoujea says

January 6, 2017 at 12:58 pm

Nice job! but need to more.

Helmut Kremers says

March 10, 2017 at 12:58 pm

Munich had 14.1 million visitors last year – and that wasn’t even the best, so how come it isn’t on the list?!

Rahul gupta says

April 24, 2017 at 7:05 am

india brautiful country with lots of diversity and more than 22+ official language having wonders of the world filled with colors and more than 2000+ local language and world second largest English speaking nation having desert ,hills,mountain,snow fall ,largest green forest,.i think it is a pack of whole European + africa. it has lots of beautiful beaches in then having world almost every religion ,here you get temple,mosque ,churchs,and many more

SIDDHANT GARG says

May 5, 2017 at 5:09 pm

apart from India more places should you visit

Bhupinder Singh says

September 12, 2019 at 5:09 pm

If India is such a wonderful place, why does everyone want to leave?

Rental24H says

January 12, 2018 at 4:55 pm

woooww! very nice photos~! good luck

Kanika Bakshi says

January 2, 2019 at 5:02 am

India is a beautiful country with lots and different culture. you will be able to learn more about its culture, traditions and languages with different food recipes.

Jonathan Ridgway says

April 14, 2019 at 12:18 am

This is list is sooo inaccurate. Business insider has a more correct list.

Kaushal Soni says

September 29, 2019 at 4:17 pm

Loved it, Insightful List!

Patricia Kavanagh says

December 22, 2019 at 9:39 am

Echo sentiments above. HK is a transport hub. Much more complex than first seems. India already has large population so will skew figures for there.

Chiku Cab says

January 28, 2020 at 11:17 am

Hey, nice post and very informative, Thanks for sharing this information.

April 4, 2020 at 8:42 am

Here is an interesting fact about the list. Turkish city Edirne has only 200K population and not so much touristic to get in this list on 62th place in the world and 4th in Turkey. Why is it here? Because Edirne covers the western border of Turkey between Bulgaria and Greece and so the EU. It is not just touristic numbers, it is also industrial transportation and transit passages all over to Turkey. This list is not accurate.

Aman Kumar says

September 26, 2020 at 7:06 am

now its very old

Kirti Pathak says

January 5, 2021 at 3:43 pm

You have list top 100 list but I think you can add some more to it.

Big Cab varanasi says

September 10, 2022 at 8:50 pm

Very informative post… Thanks for sharing

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The world's 51 best tourist attractions.

Organize your travel calendar to include these must-see places around the world.

(Getty Images) |

Fully experience and appreciate the most memorable spots on your next adventure.

Great Pyramid of Giza: Giza, Egypt

Eiffel Tower: Paris, France

Hollywood Sign: Los Angeles, California

Berlin Wall Memorial's East Side Gallery: Berlin, Germany

La Sagrada Familia: Barcelona, Spain

Grand Palace: Bangkok, Thailand

Mount Fuji: Shizuoka, Japan

Tower of London: London, England

The Strip: Las Vegas, Nevada

Neuschwanstein Castle: Bavaria, Germany

Ubud: Bali, Indonesia

Burj Khalifa: Dubai, United Arab Emirates

Statue of Liberty: New York, New York

Oriental Pearl TV Tower: Shanghai, China

Colosseum: Rome, Italy

The Matterhorn: Zermatt, Switzerland

Blue Mosque: Istanbul, Turkey

Victoria Harbour: Hong Kong

Library of Celsus: Ephesus, Turkey

Times Square: New York, New York

Buckingham Palace: London, England

Leaning Tower of Pisa: Pisa, Italy

Forbidden City: Beijing, China

(Courtesy of The Trustees of the British Museum) |

Rosetta Stone, British Museum: London, England

(Courtesy of Disneyland) |

Disneyland Resort: Anaheim, California

Tulum: Mexico

Gyeongbokgung Palace: Seoul, South Korea

(Courtesy of Matt Stroshane & Disneyland) |

Walt Disney World Resort: Orlando, Florida

Iguazu Falls: Brazil and Argentina

Vatican City

Sydney Opera House: Sydney, Australia

Mount Everest: Nepal and Tibet

Petra: Jordan

Mona Lisa: Paris, France

Terra Cotta Warriors: Xi'an, China

Borobudur Temple: Java, Indonesia

Mount Kilimanjaro: Tanzania

Jemaa el-Fna: Marrakech, Morocco

Christ the Redeemer: Rio de Janeiro, Brazil

Great Wall of China: China

Taj Mahal: Agra, India

Meiji Shrine: Tokyo, Japan

Table Mountain: Cape Town, South Africa

Niagara Falls: New York and Ontario, Canada

Zócalo: Mexico City, Mexico

Angkor Archaeological Park: Siem Reap, Cambodia

Galápagos Islands: Ecuador

Tokyo Disney Resort: Urayasu, Japan

Acropolis: Athens, Greece

Golden Gate Bridge: San Francisco, California

Navy Pier: Chicago, Illinois

You might also be interested in:

• The World's Best Places to Visit
• The Most Beautiful Landscapes in the World
• The Most Famous Landmarks in the World
• The Best Tourist Attraction in Every U.S. State
• Vacation Ideas for Every Type of Traveler

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International tourism, number of arrivals - Country Ranking

Definition: International inbound tourists (overnight visitors) are the number of tourists who travel to a country other than that in which they have their usual residence, but outside their usual environment, for a period not exceeding 12 months and whose main purpose in visiting is other than an activity remunerated from within the country visited. When data on number of tourists are not available, the number of visitors, which includes tourists, same-day visitors, cruise passengers, and crew members, is shown instead. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries. The data on inbound tourists refer to the number of arrivals, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival.

Source: World Tourism Organization, Yearbook of Tourism Statistics, Compendium of Tourism Statistics and data files.

See also: Thematic map , Time series comparison

More rankings: Africa | Asia | Central America & the Caribbean | Europe | Middle East | North America | Oceania | South America | World |

Development Relevance: Tourism is officially recognized as a directly measurable activity, enabling more accurate analysis and more effective policy. Whereas previously the sector relied mostly on approximations from related areas of measurement (e.g. Balance of Payments statistics), tourism today possesses a range of instruments to track its productive activities and the activities of the consumers that drive them: visitors (both tourists and excursionists). An increasing number of countries have opened up and invested in tourism development, making tourism a key driver of socio-economic progress through export revenues, the creation of jobs and enterprises, and infrastructure development. As an internationally traded service, inbound tourism has become one of the world's major trade categories. For many developing countries it is one of the main sources of foreign exchange income and a major component of exports, creating much needed employment and development opportunities.

Limitations and Exceptions: Tourism can be either domestic or international. The data refers to international tourism, where the traveler's country of residence differs from the visiting country. International tourism consists of inbound (arrival) and outbound (departures) tourism. The data are from the World Tourism Organization (WTO), a United Nations agency. The data on inbound and outbound tourists refer to the number of arrivals and departures, not to the number of people traveling. Thus a person who makes several trips to a country during a given period is counted each time as a new arrival. The data on inbound tourism show the arrivals of nonresident tourists (overnight visitors) at national borders. When data on international tourists are unavailable or incomplete, the data show the arrivals of international visitors, which include tourists, same-day visitors, cruise passengers, and crew members. Sources and collection methods for arrivals differ across countries. In some cases data are from border statistics (police, immigration, and the like) and supplemented by border surveys. In other cases data are from tourism accommodation establishments. For some countries number of arrivals is limited to arrivals by air and for others to arrivals staying in hotels. Some countries include arrivals of nationals residing abroad while others do not. Caution should thus be used in comparing arrivals across countries.

Statistical Concept and Methodology: Statistical information on tourism is based mainly on data on arrivals and overnight stays along with balance of payments information. These data do not completely capture the economic phenomenon of tourism or provide the information needed for effective public policies and efficient business operations. Data are needed on the scale and significance of tourism. Information on the role of tourism in national economies is particularly deficient. Although the World Tourism Organization reports progress in harmonizing definitions and measurement, differences in national practices still prevent full comparability. Arrivals data measure the flows of international visitors to the country of reference: each arrival corresponds to one in inbound tourism trip. If a person visits several countries during the course of a single trip, his/her arrival in each country is recorded separately. In an accounting period, arrivals are not necessarily equal to the number of persons travelling (when a person visits the same country several times a year, each trip by the same person is counted as a separate arrival). Arrivals data should correspond to inbound visitors by including both tourists and same-day non-resident visitors. All other types of travelers (such as border, seasonal and other short-term workers, long-term students and others) should be excluded as they do not qualify as visitors. Data are obtained from different sources: administrative records (immigration, traffic counts, and other possible types of controls), border surveys or a mix of them. If data are obtained from accommodation surveys, the number of guests is used as estimate of arrival figures; consequently, in this case, breakdowns by regions, main purpose of the trip, modes of transport used or forms of organization of the trip are based on complementary visitor surveys.

Aggregation method: Gap-filled total

Periodicity: Annual

Note: This page was last updated on December 28, 2019

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World tourism rankings by country: top 20 countries.

In this piece, we will take a look at world tourism rankings by country. If you want to skip our analysis of the tourism industry and recent trends, head on over to World Tourism Rankings by Country: Top 5 Countries .

Tourism is one of the key determinants of global economic health. And it's an industry that has grown alongside advances in air transportation that have enabled people to travel to far flung destinations while traveling at speeds of hundreds of kilometers per hour.

This industry is also among the few that were left completely devastated in the wake of the coronavirus pandemic. Estimates from the United Nations' World Tourism Organization (WTO) show that international travel shrunk by an absolutely stunning 72% in 2020 as lockdowns and stay at home orders led to the closure of hospitality establishments and restrictions on the number of people that could be crammed inside an enclosed space such as an airplane. The impact of the pandemic was so severe that even by the end of 2022, the industry had recovered to 65% of previous levels despite more than a year of near normalcy.

Yet, tourism is one of the biggest industries in the world. For instance, according to research from Industry Arc, the global travel and tourism industry is expected to grow at a compounded annual growth rate (CAGR) of 3.1% between 2021 and 2026 to be worth an estimated $8.9 trillion by the end of the forecast period. Another report from Allied Markets Research estimates that the business travel market was worth $696 billion in 2020 and will grow at a CAGR of 13.2% to sit at $2 trillion by 2028.

At the same time, business and leisure travel are not the only constituents industries of tourism. Two additional markets are adventure tourism and luxury travel. Estimates suggest that the former was worth $282 billion in 2021 and after growing at a CAGR of 15.1% is estimated to be worth $1 trillion in 2030. As far as luxury tourism is concerned, it was quite lucrative, being worth $1.28 trillion in 2022, and should have a CAGR of 7.6% to be worth $2.32 trillion in 2030.

Building on this, the next logical question to ask is which countries are the most popular for tourists and which are the most visited overall as well as in continents such as Europe and Asia. Well, on this front, data from the World Tourism Organization once again answer all our questions. Its World Tourism Barometer report for December 2020 (the latest version that is publicly available) shows that France was the most visited tourist destination in the world and in Europe in 2019. Broadening our approach to see which are the top ten most visited tourist countries in the world, we find out that after France, the list is dominated by Spain, the U.S., China, Italy, Turkey, Mexico, Thailand, Germany, and the United Kingdom. Astute readers will note that this also makes China as the most visited tourist destination in Asia. In terms of numbers, 83.5 million people visited Spain in 2019 - the second most popular tourist destination in Europe while China attracted 65.7 million people.

At this point, you might be wondering which is the most popular and most visited city in the world. Well, and perhaps unsurprisingly, just as France is the world's and Europe's most popular tourist destination, the most visited city in the world is its capital, Paris. This bit of information comes courtesy of Euromonitor International, which adds that in addition to Paris, some other popular cities for tourists are Dubai, Amsterdam, Madrid, Rome, and London. Crucially, Euromonitor's stats are for 2022, while the WTO's data shared above is from 2019, and these facts when taken together indicate that trends in the tourism industry tend to stay similar over the years - a crucial conclusion as you'll find out below.

China's role as the most popular tourist destination in Asia and a leading global economy merits a deeper look at what's in store for the country's tourist fortunes. China kick started 2023 by removing nearly all restrictions on travel and tourism, and after initially faltering, the pent up tourism demand roared back to life. Data compiled by McKinsey shows that visits to one of its most popular cities Shanghai nearly doubled to ten million visitors from the pre coronavirus 2019 peak. At the same time, China also has some of the biggest outbound tourism travelers in the world, and McKinsey estimates that pend up demand from these visitors as well carries with it a strong chance of injecting fresh vigor into the global tourism industry.

Finally, it's relevant to conclude our analysis of the global tourism industry by taking a look at what's happening on the ground. On this front, the management of Expedia Group, Inc. (NASDAQ: EXPE ) outlined during its first quarter of 2023 earnings call conference :

And I’m pleased to have started the year with strong performance. We posted our highest ever quarter for lodging gross bookings and free cash flow and our best first quarter for revenue. Throughout the quarter, we saw strong consumer demand with acceleration in international and big city travel and more of Asia reopening. The reemergence of major international cities has meant increased hotel demand, offset in part by flattening demand in vacation rentals as travel demand mix to urban destinations over extended beach and mountain trips. Similarly, air has continued to mix towards international travel and away from COVID era concentration in domestic. By and large, prices have held up quite well after several years of inflation. We’ve seen lodging ADRs hold fairly steady across geos. Air ticket prices, however, continued to increase as strong demand continues to outstrip capacity. The only area where we have seen any meaningful decline in average daily rate is in the car rental space where larger inventories have allowed rental companies to drive more volume at the expense of price. Overall, we are pleased to see broad travel demand remain strong in what appears to be a more structural post pandemic environment of people prioritizing travel above most other categories of spend. This has held up despite inflation and recession worries and even, more recently, bank system concerns. While economists continue to debate potential recession outcomes and clearly many unknowns are still out there, consumers have so far shaken it off and continue to travel.

With these details in mind, let's take a look at the world tourism rankings according to countries.

Pixabay/Public domain

Our Methodology

To compile our global tourism ranking by country, we used data from the 2020 version of the United Nations' World Tourism Barometer report. While it lists out international tourism receipts for 2019, this is actually helpful since 2019 was the last economically stable year for the global tourism industry which is still recovering. For our world tourism rankings, we have used international tourism receipts which is the amount spent by international visitors in a country. On a side note, both countries and special territories are included, since the spending is quite substantial.

World Tourism Rankings by Country

20. portuguese republic.

International Tourism Receipts: $20.6 billion

The Portuguese Republic is a Southwestern European country. It has a $257 billion economy and is famous for its Gothic architecture and diverse cuisine.

19. Republic of Korea

International Tourism Receipts: $21.6 billion 

The Republic of Korea, commonly known as South Korea is a technologically developed Asian country. South Korea is quite popular with visitors from China - with thousands flocking to the country each year.

18. United Arab Emirates

International Tourism Receipts: $21.8 billion 

The United Arab Emirates is not a surprising industry in our list of world tourism rankings. After all, its economic hub Dubai is one of the most highly visited cities in Asia.

17. Republic of Austria

International Tourism Receipts: $22.9 billion 

The Republic of Austria is a Central European landlocked country. Some of its most popular tourist destinations include its capital Vienna, known for the Schönbrunn Palace.

16. United Mexican States

International Tourism Receipts: $24.6 billion 

The United Mexican States, or Mexico, is a North American country. It is well known for historical tourism, being the birthplace of the Mayan civilization as well as beautiful beaches.

International Tourism Receipts: $28.0 billion 

Canada is a prosperous North American nation. Canada is best known for its Niagra Falls, which has been a popular tourist destination for more than a hundred years.

14. Hong Kong SAR

International Tourism Receipts: $29.0 billion 

Hong Kong is a special administrative region of the People's Republic of China. It is known for its vibrant nightlife, historic temples, and of course, Disneyland.

13. Republic of Türkiye

International Tourism Receipts: $29.8 billion

The Republic of Türkiye is an Asian and European nation. Its Istanbul International Airport is one of the busiest airports in the world.

12. Republic of India

International Tourism Receipts: $30.7 billion

The Republic of India is one of the biggest countries in the world and is full of iconic tourist destinations such as the Taj Mahal, the Ganges River, and more.

11. People's Republic of China

International Tourism Receipts: $35.8 billion

The People's Republic of China is the most populous nation in the world. It has a centuries old culture lending it iconic destinations such as the Great Wall of China.

10. Macao SAR

International Tourism Receipts: $40.1 billion

Macao is another special territory of China. It is best known for its vibrant casino and gaming industry.

9. Federal Republic of Germany

International Tourism Receipts: $41.6 billion

The Federal Republic of Germany is Europe's largest economy It is known for its beer festivals and winter markets, that is quite a spectacle.

8. Commonwealth of Australia

International Tourism Receipts: $45.7 billion

The Commonwealth of Australia is a prosperous Oceanic country. It is known for having the world's largest coral reef system, the Great Barrier Reef.

International Tourism Receipts: $46.1 billion

Like China, Japan is also a historic country full of ancient temples and a historic culture.

6. Italian Republic

International Tourism Receipts: $49.6 billion

Another unsurprising entry on our list is Italy. Known for its Roman culture and art galleries, it is one of the best destinations for cultural tourism.

Click to continue reading and see World Tourism Rankings by Country: Top 5 Countries .

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Disclosure: None.  World Tourism Rankings by Country is originally published on Insider Monkey.

UN Tourism | Bringing the world closer

Statistics of tourism, tourism statistics database, share this content.

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UN Tourism systematically collects tourism statistics from countries and territories around the world in an extensive database that provides the most comprehensive repository of statistical information available on the tourism sector. This database consists mainly of more than 145 tourism indicators that are updated regularly. You can explore the data available through the UN Tourism database below:

145 Key Tourism Statistics

Data on inbound, outbound and domestic tourism, international tourism flows, tourism industries, employment and other indicators.

Economic Contribution and the SDGs

Data on the economic contribution of tourism and the implementation of relevant standards, such as the Tourism Satellite Account (TSA) and the System of Environmental-Economic Accounting (SEEA).

All products and listings featured on Condé Nast Traveler are independently selected by our editors. If you purchase something through our links, we may earn an affiliate commission.

The Best Destinations in the World: The Gold List 2022

By CNT Editors

There are three great lists annually in  Condé Nast Traveler,  all of which have changed due to the events of the last two years: the Readers’ Choice Awards , which you, our beloved audience, select; the Hot List , which compiles the new and notable of the previous year; and this one, which is ultimately about the places and experiences our editors carry in their hearts. This year, when we say  our editors,  we mean  CNT ’s entire global crew, working in locations from California to Beijing ; we’ve also expanded the parameters of the list to include not just the hotels and cruises you’ve seen in years past, but also the destinations we treasure. The Gold List is, more than ever, made by humans for other humans—something we need more than ever in this day and age. Here, our favorite destinations in the world.

Read the complete set of Gold List winners   here .

All listings featured in this story are independently selected by our editors. However, when you book something through our retail links, we may earn an affiliate commission.

Puebla, Mexico

I love when I can feel familiar with a new place in 48 hours. In Puebla , Mexico’s historic, fourth-largest city, all the spots you want to hit are walking distance within its center, itself a tidy sprawl of bright pink and yellow villas and small plazas. That includes food markets for a crispy cemita (a schnitzel-­style sandwich with all the fixings); the gilded Capilla del Rosario and the city’s famed talavera, or ceramic houses; I stayed for close to an hour watching the row of artisans hand-paint and hand-fire their mugs, plates, and vases at Uriarte Talavera. Before the pandemic, tourism was just starting to happen here, and the city was in that sweet spot of supporting a new breed of traveler, like with the artisanal-inspired Cartesiano hotel, but without muting any of its essence for international business. I liked that I had to use my shoddy Spanish with barkeeps and store owners. And that sitting in those plazas meant a front-row seat to daily Poblano life: vendors selling sliced cucumber spices with cayenne, old-timers playing dominos. Puebla felt like a special somewhere on the verge of discovery in a country with pockets already turned over to the masses. My guess with all that’s happened this past year is that it still does. —Erin Florio

Rio de Janeiro

If you were to hook the city of Rio de Janeiro up to a cardiogram, the needle would swing off the page. The city thrums with live samba and bossa nova at all hours of the day; the bustling streets, bookended by the dramatic rise of granite monoliths on one end and the pounding waves of the Atlantic on the other, have a pulse all their own. It's easy to feel this when you're amid throngs of colorfully clad cariocas —I feel it most swaying to the live music at Pedra do Sal on Monday nights, or when, perched in the leafy hilltop neighborhood of Santa Teresa, I hear people in neighborhoods below lean out their windows to cheer when Flamengo scores a goal. It's a complicated city, with plenty of issues—insecurity, corruption, inequity, to name just a few—but there's a premium on joy and celebration that isn't reserved for Carnaval . There are few places in the world where you know you couldn't possibly be anywhere else, and whenever I hear the whole of Arpoador beach break into applause as the sun sets in summer, I'm reminded that Rio is one of them. —Megan Spurrell

Alentejo, Portugal

I call the road to the sea through Portugal’s Alentejo region the place where the beatniks read Pessoa; you can imagine Kerouac breezing through its small hotels, surf camps, and villages scattered with craft shops, markets, and bohemian bars. For me it’s a place of happiness. There are boutique hotels like São Lourenço do Barrocal and Dá Licença and olive groves, cork oaks, and infinite horizons. The road ends at Vicentine Coast National Park, a wild, protected coastline in southern Europe. A paradise for surfers , it has electrifying sunsets, but the icy waters stop it from ever getting too crowded. —David Moralejo

Svalbard, Norway

Arctic Svalbard —whose capital, Longyearbyen, is the world’s northernmost town—is like nowhere else I’ve been. On the one hand, it’s a deep-nature Scandi fantasy of snowmobiles, Northern Lights, ski-touring along glacial valleys, and surprisingly smart boutiques with stacked wine cellars. But there’s also a compelling strangeness to this international settlement, where no one is born and no one dies. There are the Soviet mining towns with their Lenin busts, whether abandoned or (even weirder) still working; the Svalbard Global Seed Vault, which preempts a coming apocalypse; it’s advisable to leave Longyearbyen with a shotgun, in case of polar-bear attack. As much as a destination, it’s a journey into the heart of the climate crisis, with academics from across the world doing game-changing research here. I’m itching to go again—to escape but also to think and connect, which is what happens in all the best places. —Toby Skinner

Emily Pennington

Charlie Hobbs

Kaitlin Menza

CNT Editors

My first trip to Goa as a college student was wrapped in dreams of homemade chorizo and reliving moments from the cult Bollywood coming-of-age film Dil Chahta Hai . Many trips and feni cocktails later, Goa remained a respite for my city-weary bones. The state straddles its multicultural past and present, trading up ’60s hippie markets for hipster boutiques while keeping its old-world Indian and Portuguese traditions intact. Simple fish-curry plates, aunties doing an impromptu jig to fado, old-timers squabbling over their favorite Goan soccer club, and the right freshness of bread coexist with edgy global menus, alt-music gigs, and all that is artisanal and arty. The ocean changes color from one season to the next, the multi-color sunsets never repeat, and like many travelers, I continue to return and find my salve in sunshine, sea, and susegad —the quintessential Goan idea of the slow, easy, and good life. —Diya Kohl

Plettenberg Bay, South Africa

Plettenberg Bay is South Africa's summer playground, and I, a Capetonian, would drive the 186-mile coastal path along the scenic Garden Route each year to join the fun. The bohemian seaside town sits atop a sheltered bay, where a jumble of hipster coffee shops, seafood restaurants, and kitsch boutiques tumble down onto fynbos-covered cliffs—where a slew of new hotels like The Robberg Beach Lodge sit beside grandes dames like The Plettenberg Hotel . Pretty young things like to celebrate the end of matric student exams, where hedonism sweeps across the bay, while dolphin and whale watches come during the languid, warm winter months. Venture just outside Plett to find the luxury Tsala Treetop Lodge , a manicured Gary Player golf course, indigenous Keurbooms River Nature Reserve, the Plett Polo Club on the Kurland Estate, and a host of animal sanctuaries to meet cheetahs, elephants, and monkeys. But above all, come for the glorious golden beaches. Central Beach—dotted with bars—surfy Lookout Beach, and the eerie, mist-covered sands of Robberg Nature Reserve. Search hard enough and you might stumble on a sand dollar—the symbol of Plettenberg Bay, thought to bring eternal luck. —Isabella Sullivan

When I can’t take another minute of winter, I head to Scottsdale. As, historically, do the day-drinking spring breakers and the far less rowdy snowbirds. Recently, though, the Valley of the Sun has come into its own, claiming its stunning desert setting and Southwest culture in new ways. If I’m bringing the kids, the 1929 Frank Lloyd Wright–designed grande dame The Arizona Biltmore, A Waldorf Astoria Resort (on the border of Scottsdale and Phoenix), is my place. It has sprawling grounds and seven pools, one with a legitimate waterslide, and just underwent a much-needed facelift. Sanctuary Camelback Mountain Resort , terraced into the side of its namesake adobe-hued mountain, has my favorite spa in town. Its adults-only pool on weekends and easy access to sunrise hiking give me plenty of excuses to leave the kids at home. Solo or with family, I can always bank on sunshine, a great exhibit at Phoenix’s nearby Desert Botanical Garden, and excellent Sonoran-style Mexican food. —Rebecca Misner

Val Graziosa, Italy

I am a frequent traveler to Val Graziosa, a valley near the Pisan mountains and a part of Tuscany relatively unknown and terribly beautiful. Here there is Monte Pisano—“ che i Pisan veder Lucca non ponno, ” the poet Dante said, a small group of mountains that hides Lucca from Pisa and makes it impossible for the Pisan locals to see the city of Lucca. There are olive trees everywhere, producing the best olive oil on Earth in a splendid countryside. I love to walk around the surroundings of Montemagno—please read the book Maledetti Toscani, by Curzio Malaparte, and you will understand a lot about Italians from this region. I love to go to the grocery store in Patrizia for a glass of wine (the one and only épicerie of the village) and then to Certosa di Calci, a 14th-century monastery, and one of the many secret beauties in my crazy country of Italy. —Maddalena Fosati

Chiang Mai, Thailand

When I first went to Chiang Mai, I intended to stay a couple of nights and ended up staying more than a week; for me, that trip is a reminder of travel at its most impulsive and impetuous: the freedom to move on when you feel like it. There’s no beach pressure here, and inland Thailand always feels more interesting than the obvious hits of the beachfront. And, away from the beaches, there's the sense of a modern Thai city where young creatives are carving out a contemporary aesthetic, with the energy that a large student population gives a city. —Rick Jordan

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These Countries Are the Best for Tourism

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#15 in Best Countries Overall

Italy is a south-central European country, whose boot-shaped borders extend into the Mediterranean Sea. The country’s historical cities, world-renowned cuisine and geographic beauty make it a popular destination for more than 40 million tourists each year. The nation is home to Mount Etna, Europe’s tallest and most active volcano, and houses two countries within its borders – the Vatican and San Marino.

GDP PC, PPP

GDP PER CAPITA, PPP

#17 in Best Countries Overall

A number of independent kingdoms united in 1492 to form the Kingdom of Spain, a cultural patchwork that continues to shape the modern nation’s dynamic identity. Spain comprises much of the Iberian Peninsula, which it shares with Portugal on the southwestern edge of Europe. It also includes the Balearic Islands in the Mediterranean Sea, the Canary Islands in the Atlantic Ocean and two enclaves in North Africa.

#12 in Best Countries Overall

It is difficult to overstate the influence  France has on the world, both in the past and today. Located in Western Europe, France is one of the world’s oldest countries, and its reach extends around the globe through science, politics, economics and perhaps above all, culture. Starting in the Middle Ages, France evolved through kingdom, empire and finally, into a republic. It was one of the first nations to champion the rights of the individual.

#27 in Best Countries Overall

Located in southeastern Europe, Greece as an independent nation is young, existing since the 19th century. Its civilization, however, is one of history’s oldest and most influential, credited with creating the concept of democracy as well as the ancient Olympic Games, and laying Western foundations in science, the arts and philosophy.

#4 in Best Countries Overall

The Commonwealth of Australia occupies the Australian continent. The country also includes some islands, most notably Tasmania. Indigenous people occupied the land for at least 40,000 years before the first British settlements of the 18th century.

Switzerland

#1 in Best Countries Overall

Switzerland, officially called the Swiss Confederation, is a small country in Central Europe made up of 16,000 square miles of glacier-carved Alps, lakes and valleys. It is one of the world’s wealthiest countries, and has been well-known for centuries for its neutrality.

New Zealand

#8 in Best Countries Overall

British and Polynesian influences course through picturesque New Zealand, an island nation in the Pacific Ocean southeast of Australia . Early Maori settlers ceded sovereignty to British invaders with the Treaty of Waitangi in 1840, and European settlers flooded in. Today, 70 percent of Kiwis, a common term for the people of New Zealand after a native flightless bird, are of European descent. A sense of pride has surged among the Maori, the country’s first settlers who now account for about 14 percent, as homeland grievances become more openly addressed.

#29 in Best Countries Overall

Thailand, which translates to “land of the free,” is the only Southeast Asian nation that did not encounter European colonization. Located just above the equator, the nation is wedged into the Indochina peninsula with neighbors Myanmar , Laos and Cambodia and has an arm that extends out to Malaysia .

#34 in Best Countries Overall

Egypt, with vast swaths of desert in its east and west and the rich Nile River Valley at its heart, is site to one of the world’s earliest and greatest civilizations. Its location at the northeast corner of Africa bordering the Mediterranean Sea has made it a cultural and trading center. But its location has also made it a prize to claim by empires and put it at the center of social and religious movements.

#6 in Best Countries Overall

Japan, one of the world’s most literate and technically advanced nations, is an East Asian country made up of four main islands. While most of Japan is covered by mountains and heavily wooded areas, the country’s roughly 126 million people lead a distinctly urban lifestyle. Long culturally influenced by its neighbors, today the country blends  its ancient traditions with aspects of Western life.

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More From Forbes

10 countries with the best tourism economies—according to a 2024 report.

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Horseshoe Bend At Sunset

Thanks in part to its national parks, universities and major metros, the United States boasts the strongest travel and tourism economy in the world right now, according to a newly released report from the World Economic Forum.

Overall, however, European countries dominate the top 10 with six of them making the cut—including France, which will be an especially popular destination this summer as Paris hosts the 2024 Summer Olympics .

View of the Eiffel Tower in Paris. France ranks among the top 10 countries for tourism in 2024.

The World Economic Forum’s Travel & Tourism Development Index (TTDI) takes into account a number of factors across several categories for its rankings.

The report’s metrics focus on countries’ tourism sectors—including factors like airports, on-the-ground transportation and ports, natural and cultural resources, safety and security, price competitiveness and destinations’ openness to tourism.

“The index measures the set of factors and policies that enable the sustainable and resilient development of the [travel and tourism] sector, which in turn contributes to the development of a country,” the report says.

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Best 5% interest savings accounts of 2024.

Here’s more on the report, which highlights tourism sectors around the world.

Which Countries Have The Best Travel And Tourism Industries In 2024?

Mallorca, Spain

A category that helped the United States achieve the top rank include “non-leisure resources,” which the U.S. ranked first for and is defined as having a presence of leading universities, global cities and major corporations.

With 429 national parks sites and more than 12,000 miles of coastline, the United States also came in third for natural resources, trailing behind Australia and Brazil. The country ranks No. 6 for tourist services and infrastructure.

Areas where the States fall short include price competitiveness (No. 115) and safety and security (No. 77). Malaysia ranked first for price competitiveness and Singapore took the top spot for safety and security.

On the previous report from 2021, Japan topped the list.

Kabukicho pass illuminated at night in Shinjuku district, Tokyo. The area is a commercial an ... [+] entertainment zone

Here’s the World Economic Forum’s overall rank of the top 10 countries for tourism in 2024:

No. 1: United States

No. 2: Spain

No. 3: Japan

No. 4: France

No. 5: Australia

No. 6: Germany

No. 7: United Kingdom

No. 8: China

No. 9: Italy

No. 10: Switzerland

How Is The Post-Pandemic Tourism Rebound?

While the report points out that the tourism industry continues to be on the up and up coming out of the pandemic, many countries—including the United States—are experiencing growing pains.

Of the 119 TTDI-ranked economies, 71 increased their scores between the 2019 and 2024 editions, however the average index score is just 0.7% above pre-pandemic levels.

Countries in the Middle East had the strongest rebounds, with international tourist arrivals 20% above the 2019 level. The Americas, Europe and Africa had rates around 90%.

Sustainability of travel demand is also a consideration, a timely issue as a growing number of European cities are imposing or raising tourism taxes to help curb overtourism —or at least help offset its impacts.

Beautiful canal with old medieval architecture in Venice, Italy. View of Grand Canal and gondola.

Some challenges highlighted in the report include tourism labor shortages, flight routes not keeping up with demand and inflation.

Data for the World Economic Forums’ report was collected at the end of 2023.

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Fly to These Popular European Destinations, Including the Happiest Country on Earth, With This Flight Sale — When to Book

Finnair is making it easier to hop across the Atlantic this fall and winter.

Courtesy of Finnair

Finnish airline Finnair is making it easier to hop across the Atlantic this fall and winter with a flight sale for travelers planning ahead.

The sale, which must be booked by June 11, is available for travel in November through February with prices starting as low as $440 roundtrip, the airline shared with Travel + Leisure . Finnair flies to Europe from six destinations in the United States: Chicago, Dallas, Los Angeles, Miami, New York, and Seattle.

“With the heat of summer approaching, we know our customers in the US are already dreaming of their winter wonderland getaways to Europe, so we are excited to be launching this new sale,” Pasi Kuusisto, Finnair’s general manager of North America, said in a statement shared with T+L. “Finnair’s flights provide an important connection between the US and key markets in Europe and Asia, allowing important business routes to thrive and giving holidaymakers access to far flung destinations, so we know the sale will be warmly welcomed.”

Travel to the happiest country on earth with roundtrip flights to Helsinki, the capital of Finland, starting at just $447 round trip, or fly to neighboring Tallinn, Estonia, starting at just $446 roundtrip. Flights to Riga, Latvia, start at just $440 roundtrip; flights to Vilnius, Lithuania, start at just $446 round trip; and flights to Warsaw, Poland, start at just $444 roundtrip as part of the sale. 

Travelers who want to head a bit further can fly to Delhi, India, starting at just $793 roundtrip with the sale. 

As part of the promotion, travel to Europe is valid from Nov. 5 to Dec. 10, and from Jan. 8, 2025, to Feb. 28, 2025. Tickets to Delhi are valid from Nov. 3 to Nov. 27, and from Jan. 8, 2025, to Feb. 28, 2025.

Finnair operates a fleet of mostly Airbuses along with Embraer 190 and ATR 72-500 aircraft, according to the carrier . The airline offers several ticket types from the “economy superlight” fare, which does not include a carry-on bag, to business class options complete with a lie-flat bed with mattress pad and Nordic-inspired meals on long-haul flights.

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• Fact Sheets

Fact Sheet: Presidential Proclamation to Suspend and Limit Entry and Joint DHS-DOJ Interim Final Rule to Restrict Asylum During High Encounters at the Southern Border

Today, the Biden-Harris Administration took decisive new action to strengthen border security, announcing a series of measures that restrict asylum eligibility, and significantly increase the consequences for those who enter without authorization across the southern border. These extraordinary steps, which will be in effect during times when high levels of encounters exceed our ability to deliver timely consequences, will make noncitizens who enter across the southern border ineligible for asylum with certain exceptions, raise the standard that is used to screen for certain protection claims, and speed up our ability to quickly remove those who do not qualify for protection.

These actions follow a series of steps that the Administration has taken over the past three years as it prepared for the end of the Title 42 public health Order, and since it was lifted last year, including surging personnel, infrastructure, and technology to the border, issuing the Circumvention of Lawful Pathways Rule, and referring record numbers of noncitizens into expedited removal. Over the past year, we have removed or returned more than three quarters of a million people, more than in any fiscal year since 2010. Despite these efforts, our outdated and broken immigration and asylum system, coupled with a lack of sufficient funding, make it impossible to quickly impose consequences on all noncitizens who cross irregularly and without a legal basis to remain in the United States.

The Administration has repeatedly called on Congress to provide the resources and legal authorities needed to secure our border. The measures announced today will better enable the Department to quickly remove individuals without a legal basis to remain in the United States, strengthening enforcement and change the calculus for those considering crossing our border irregularly. However, they are no substitute for Congressional action. We continue to call on Congress to provide the new tools and resources we have asked for to support the men and women on the frontlines.

President Biden issued a Presidential Proclamation to temporarily suspend the entry of noncitizens across the southern border. The Secretary of Homeland Security and the Attorney General also jointly issued an interim final rule that, consistent with the Proclamation, generally restricts asylum eligibility for those who irregularly enter across the southern border – including the Southwest land and the southern coastal borders. The rule also limits fear screenings to those who manifest a fear or express a desire to file for protection and heightens the screening standard for statutory withholding and claims under the Convention Against Torture. Taken together, these measures will significantly increase the speed and scope of consequences for those who cross our borders irregularly or who attempt to present themselves at Ports of Entry without authorization, allowing the Departments to more quickly remove individuals who do not establish a legal basis to remain in the United States. The restriction on asylum eligibility will be discontinued when encounters fall below certain levels but will come back into effect if encounters rise again.

The rule makes three key changes to current processing under Title 8 immigration authorities during periods of high border encounters:

• First, noncitizens who cross the southern border unlawfully or without authorization will generally be ineligible for asylum, absent exceptionally compelling circumstances and unless they are excepted by the Proclamation.
• Second, noncitizens who cross the southern border and are processed for expedited removal while the limitation is in effect will only be referred for a credible fear screening with an Asylum Officer if they manifest or express a fear of return to their country or country of removal, a fear of persecution or torture, or an intention to apply for asylum.  
• Third, the U.S. will continue to adhere to its international obligations and commitments by screening individuals who manifest a fear as noted above and do not qualify for an exception to the Rule for withholding of removal and Convention Against Torture protections at a reasonable probability of persecution or torture standard – a new, substantially higher standard than is currently applied under the Circumvention of Lawful Pathways rule.  

Like the Proclamation, the rule provides for an end to these enhanced measures following a sustained reduction in southern border encounters. Specifically, these measures are in effect until 14 calendar days after there has been a 7-consecutive-calendar-day average of less than 1,500 encounters between the ports of entry. The measures would again go into effect, or continue, as appropriate, when there has been a 7-consecutive-calendar-day average of 2,500 encounters or more.

During periods of high encounters, the Proclamation will apply across the southern border. Lawful permanent residents, unaccompanied children, victims of a severe form of trafficking, and other noncitizens with a valid visa or other lawful permission to enter the United States are excepted from the Proclamation.

In addition, the suspension and limitation on entry and rule will not apply to noncitizens who use a Secretary-approved process—such as the CBP One mobile app—to enter the United States at a port of entry in a safe and orderly manner or pursue another lawful pathway.

Noncitizens who cross the southern border and who are not excepted from the Proclamation will be ineligible for asylum unless exceptionally compelling circumstances exist, including if the noncitizen demonstrates that they or a member of their family with whom they are traveling:

• faced an acute medical emergency;
• faced an imminent and extreme threat to life or safety, such as an imminent threat of rape, kidnapping, torture, or murder; or
• satisfied the definition of “victim of a severe form of trafficking in persons” currently provided in 8 CFR 214.11.

Consequences

Noncitizens who are subject to the rule’s limitation on asylum eligibility and who manifest or express a fear of return to their country or country of removal, express a fear of persecution or torture or an intention to apply for asylum, but do not establish a reasonable probability of persecution or torture in the country of removal will be promptly removed.

Those ordered removed will be subject to at least a five-year bar to reentry and potential criminal prosecution.

The Proclamation and rule will significantly enhance the security of our border by increasing the Departments’ ability to impose swift consequences for individuals who cross the southern border irregularly and do not establish a legal basis to remain in the United States.  Together, the Proclamation and rule make critical changes to how the Departments operate during times when encounters are at historically high levels—levels that, in the absence of these changes, undermine the government’s ability to process individuals through the expedited removal process. These changes will enable the Departments to quickly return those without a lawful basis to stay in the United States and thereby free up the asylum system for those with legitimate claims.

These extraordinary measures are a stop gap. Even with these measures in place, the Departments continue to lack the authorities and resources needed to adequately support the men and women on the frontlines. The Administration again calls on Congress to take up and pass the bipartisan reforms proposed in the Senate, which provide the new authorities, personnel, and resources that are needed to address the historic global migration that is impacting countries throughout the world, including our own. Until Congress does its part, we will continue to take any actions needed under current law and within existing resources to secure the border.

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