queensland tourism industry council limited

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Queensland Tourism Industry Council

Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland, acting as “The Voice of Tourism”. They’re a not-for-profit, private sector, membership-based organisation representing the interests of Queensland’s tourism and hospitality industry.

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Queensland Tourism Industry Council

Queensland Tourism Industry Council (QTIC) is the peak industry body for tourism in Queensland, acting as “The Voice of Tourism”. We’re a not-for-profit, private sector, membership-based organisation representing the interests of Queensland’s tourism and hospitality industry.

Level 5, 189 Grey Street South Brisbane Queensland 4101 Australia

• +617 3236 1445

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Business Chamber Queensland respectfully acknowledges the Traditional Owners and custodians of the lands from across Queensland and the Torres Strait. We acknowledge the Jagera and Turrbal people as the Traditional Custodians of Meanjin (Brisbane), the lands where our office is located and the place we meet, work and learn. We pay our respects to Elders past and present.

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Tourism Business Digital Adaption Program

The Queensland Tourism Industry Council has partnered with the Queensland Government to provide small-medium sized tourism businesses with a rebate of up to $2,500 to enhance their digital capabilities.

The rebate forms part of the Queensland Government’s $4.5m investment in Tourism Business Digital Adaption Program and will support up to 1,600 tourism operators to adopt digital technologies to enhance visitor experiences.

The rebates will enable tourism businesses access to annual subscriptions for digital products, and will be supported by free online digital adaption webinars and resources.

Read more about the program .

Upcoming free forum

Tourism operators can register to attend workshops with identified digital technology providers for new tech, best practice and ways of working at the upcoming Tourism Innovation Forum: Advancing Queensland’s Potential. You will be able to gain access to webinars, resources, and trials of digital products after the forum.

Event : Tourism Innovation Forum: Advancing Queensland’s Potential Location : Brisbane Convention and Exhibition Centre, Merivale St, South Brisbane QLD 410 When : Thursday, 25 July Get tickets : book your free tickets .

The strategy is funded by Queensland Government Customer and Digital Group with Department of Tourism and Sport leading and Queensland Tourism Industry Council delivering.

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Countdown to Brisbane 2032

There are more opportunities in tourism than ever as Queensland prepares to step out on the global stage and welcome the world for the biggest show on the planet.

QTIC acknowledges the Traditional Owners and Custodians of Country throughout Queensland. We recognise those who shared stories, welcomed guests on Country, and were stewards of the earth for millennia before us, and their continued connection to land, waterways, and culture.

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Tourism businesses funded $4.5 million to get tech savvy

Up to 1,600 Queensland tourism businesses will receive a $2,500 rebate through a $4.5 million program to adopt digital technologies, enhance visitor experiences, and remain competitive.

Up to 1,600 Queensland tourism businesses will each receive a $2,500 rebate so they can take up digital technologies and provide better visitor experiences.

The two-year, $4.5 million Tourism Business Digital Adaption Program will help micro, small and medium-sized businesses to stay competitive and reach more customers with improved websites, online booking systems, payment gateways,  social media engagement tools and other new technologies.

The initiative will include digital adaption webinars and resources, trials of selected products, subscriptions to digital products and a peer-to-peer digital champion’s network.

The program is designed to help tourism operators overcome some of the digital gaps in their systems so they can adopt new technologies and be more innovative through the delivery of events, visitor experiences and business operations.

To further support tourism operators, workshops with identified digital technology providers will be run at the upcoming Tourism Innovation Forum: Advancing Queensland’s Potential on 25 July 2024 at the Brisbane Convention and Exhibition Centre.

The funding will roll out through 2024 and 2025, with completion of all projects by 30 June 2026.

The program is being funded by the Queensland Government Customer and Digital Group, led by the Department of Tourism and Sport, and delivered by the Queensland Tourism Industry Council.

It supports the Our Thriving Digital Future: Queensland’s Digital Economy Strategy and backs Towards Tourism 2032 , which sets a vision of $44 billion in annual visitor spend by 2032, establishing Queensland as Australia’s destination of choice for quality visitor experiences.

For more information, visit the QTIC website .

Queensland government pumps $10m into regional tourism as outback operators report 'very quiet' season

Outback Queensland tourism operators have raised concerns over a lacklustre tourism season that has them asking visitors: "Where the bloody hell are you?" 

Businesses are "cautiously concerned to pessimistic" about whether the usual midyear influx of caravanners and grey nomads is coming at all.

"If we compare it to pre-COVID visitation, it's way down," cafe owner Yvonne Tunney said.

Ms Tunney runs a cafe and accommodation in Karumba in the Gulf of Carpentaria, a small coastal town that relies heavily on tourism.

"It's been perfect weather and fishing's been great … but like everywhere else is reporting, it's very quiet as far as tourism numbers and activity goes," she said.

"For those who come out here regularly, they just can't believe it."

Alan Smith, owner of Outback Aussie Tours, was concerned about the financial impact on small, tourism-dependent towns.

"When you get a stinger like this when it's slow to start, it's really going to put them under a lot of pressure," he said.

"You can only make so much money out of two or three months."

"I think we're going to lose people out of the communities and out of the business if this stuff continues much longer."

Mr Smith said after "two of the best years of tourism" during the pandemic, the pendulum was now swinging the other way.

"The economy's been tightened and it's time to pay back that COVID debt," he said.

To the west, the Birdsville Big Red Bash is one of the outback's biggest, most iconic music events, and draws thousands to the desert dunes every year.

It kicks off in less than two weeks, but it too has been hit by reduced patronage.

Organiser Greg Donovan said ticket sales were down compared to previous years " like all other festivals at the moment."

"A lot of people are now moving back to overseas travel … particularly the demographic that comes out to the bash," he said.

So where are the tourists?

It's the Macquarie Dictionary 2023 Word of the Year: "Cozzie livs".

The cost of living — fuel, groceries, and travel have all skyrocketed, meaning for many it is cheaper to travel overseas than it is to travel within their own state.

The state government is stepping in and investing $10 million to fund 57 regional tourism projects.

The hope is these projects, which range from installing accessible footpaths to building an equine healing therapy centre in Chinchilla, will entice tourists to travel in Queensland, rather than go abroad.

Minister for Tourism Michael Healy said the money will bring nearly 300,000 additional visitors to the regions.

"We want to encourage as many people as possible to experience the wonders of Outback Queensland," he said.

Can Queenslanders afford to travel right now?

On an ABC North West Queensland Facebook post describing the slow tourism season out west, hundreds of people weighed in.

"Airports and planes are packed … cheaper to head overseas than holiday at home unfortunately," Leanne Seaton said. 

"Maybe the cost of caravan parks on top of increased fuel costs and grocery costs are making it out of reach for tourists," another commented.

"This will be a trend over the next 20+ years as the level of retirees fall due to the need to work longer just to live. The 2010-COVID days probably saw the peak in retirees and grey nomads for our era," commented Davis Walshe.

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Related Stories

Fewer grey nomads in outback queensland as holiday-makers head overseas.

Where are all the tourists? Outback suffers worst start to peak season in four years

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The Queensland Tourism Awards

Operating for 39 years, the Queensland Tourism Awards recognise the outstanding achievements of the state's tourism industry, including individuals, businesses, and events.  The Awards are a submission and inspection-based program and provide the opportunity to publicly acknowledge and showcase Queensland's finest tourism operators.  Winners of the Queensland Tourism Awards are announced at a Gala Ceremony , the most prestigious event on the Queensland tourism calendar. Following the Awards, select category winners progress to the Qantas Australian Tourism Awards to be judged against finalists from each State and Territory.   

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If you have any questions about the Queensland Tourism Awards or Top Tourism Town Awards please email  [email protected]  or call the team on 3236 1445.

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