co operative travel management

Co-operative Travel Management rebrands as Clarity

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Co-operative Travel Management, which was sold by The Co-operative Group last year, is being rebranded under the new name of Clarity Travel Management. A £500,000 investment in new technology and software is being made alongside the new name. The corporate travel business was sold to the Middle East-based Mawasem Travel & Tourism in 2014, which is now “removing ties to its former parent group”. The Manchester-based firm turns over £130 million, employs 230 people across the UK and has a client list of more than 1,000 organisations including AMEY, Macmillan Cancer Care and the NSPCC. Co-operative Travel Management was in existence since 2006, and was run as a joint venture with Thomas Cook from 2011. Chief executive Pat McDonagh told the Manchester Evening News : “Clarity will have many similarities to the Co-op, we are a co-operative business at our core and will always be people focused. “However, this is a great opportunity to do things differently. “Heritage isn’t what wins you new business and makes clients want to work with you. It’s about having the best tech, the best pricing and the best people. “We have invested heavily to improve our proposition and be the best at what we do in preparation for the launch of the new brand. “With Clarity, we are providing a clear service to clients, clear on costing and everything we do. Clients know they can trust us.”

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Co-operative Travel Management: Co-operative Travel Management rebrands as Clarity

Co-operative travel management is relaunching with a new identity as clarity travel management.following its sale to the middle east-based mawasem travel & tourism ltd in 2014, the business is now removing ties to its former parent group.clarity travel management, headquartered in manchester, will be led by chief executive pat mcdonagh as it carves a new identity in the business travel sector.with the rebrand, comes a £500k investment in cutting edge technology and software.pat mcdonagh, chief executive of clarity, said: "clarity will have many similarities to the co-op, we are a co-operative business at our core and will always be people focused. however, this is a great opportunity to do things differently."heritage isn't what wins you new business and makes clients want to work with you. it's about having the best tech, the best pricing and the best people."we have invested heavily to improve our proposition and be the best at what we do in preparation for the launch of the new brand."with clarity, we are providing a clear service to clients, clear on costing and everything we do. clients know they can trust us."the reality of business travel isn't just someone in a suit wheeling a suitcase through an airport or turning left when they get on a plane."we pride ourselves in providing a tailored, personal service to a really broad range of clients who all have different requirements."while we have many clients who are accountants and solicitors, our clients can also be construction companies, who need a daybed for someone who is working on site all night, or who need a car park with a certain height clearance to let them park a truck; they can be healthcare workers who are travelling to attend to patients or they can be university workers on lecture tours or doing research in the field."these all bring different sets of requirements, so one size doesn't fit all, even within the same organisation."clarity plans a 'disruptive' approach to the business travel sector, building on its already diverse business client base that covers sectors from corporate, sports businesses and charities, to construction firms and education establishments.clarity travel management employs 230 people across the uk and has a client list of more than 1,000 organisations spread across the corporate, not-for profit and education sectors that includes amey, macmillan cancer care and the nspcc.the company turns over more than £130m annually. co-operative travel management was in existence since 2006, and was run as a joint venture with thomas cook from 2011 before its sale last year., followers on owler.

Patrick McDonagh

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Co-op provides travel, conference and event organization services in the United Kingdom.

Co-operative Travel Management rebrands as Clarity

Co-operative Travel Management – formerly a Co-operative Group company – has been rebranded by Row A and given “warm, clear colourways”.

The rebrand was initiated when the Co-operative Group sold Co-operative Travel Management to Saudi-based Al Tayyar Group last year.

Row A first carried out an audit of the brand, researched competitors and held focus groups with Clarity Travel to help it define new brand values.

Consultancy creative director Simon Rowlands says: “Travel management is more than just delivering people where they need to be, it’s about delivering value for clients, cutting costs and improving productivity.

“The name Clarity encapsulates the group’s analytics and business insight, fluid way of working and the open, transparent way they work alongside clients’ procurement teams.”

In a bid to reflect the personal account management relationships that clarity offers, Rowlands says the new identity features “warm, clear colourways” and avoids “cold-corporate blue” which is favoured by other business travel competitors.

Across the brand “graduated, stepped shading echoes the physical movement of travel and the Clarity brand ethos of continual improvement, progression and refinement,” says Rowlands.

The new brand begins to roll out across Clarity Travel Management’s 13 regional offices from today. Rowlands says this is the beginning of the project and there are still many assets to create.

Last month the Co-Operative Pharmacy rebranded as Well .

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Gb00b1vych82, mawasem travel & tourism ltd completed the acquisition of co-operative travel management from thomas cook group plc, co-operative group limited and central england co-operative limited., latest news about thomas cook group, chart thomas cook group.

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• Mawasem Travel & Tourism Ltd completed the acquisition of Co-operative Travel Management from Thomas Cook Group plc, Co-operative Group Limited and Central England Co-operative Limited.