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World’s Best Cultural Tourism Destinations: 30 Cultural Trips to Take This Year

Discover the best cultural trips and immersive travel experiences our world has to offer. From Southern India to the High Arctic, here are the top 30 countries and regions for cultural tourism this year .

With many of us now on the lookout for deeper and more meaningful travel experiences , cultural tourism – travel that prioritises learning about and appreciating different ways of life – has never been more appealing.

Immersive cultural experiences give travellers an opportunity to see the world from a different perspective, form meaningful relationships, and develop new skills. They can also open the door to a slower, more sustainable type of travel that has benefits for local communities and a lighter impact on the planet.

Whether you’re a seasoned cultural traveller researching for your next trip or you’re interested in getting off-the-beaten-track but aren’t sure where to start, I hope this guide to culture and travel offers you some food for thought!

I also suggest reading these tips for socially responsible travel for advice about engaging with different cultures in a sensitive and mindful way.

Please note: This post contains affiliate links, meaning I may earn a commission if you make a purchase by clicking a link (at no extra cost to you). Learn more.

This post may contain sponsored links for which I received compensation.

What is cultural tourism?

Cultural travel is as broad and multifaceted as culture itself – it’s difficult to pin down, and highly subjective. For me, cultural tourism is a kind of travel that prioritises activities and experiences designed to immerse you in a way of life that differs from your own.

It might involve consuming tangible cultural products (museums, archaeological sites, food , tea ) or encountering intangible cultural elements (rituals, performances, processes). As well as art, literature, religious monuments and the like, it also encompasses ways of living, values and beliefs – both historical and contemporary.

It’s almost impossible to avoid local culture when you travel. No matter your motivation, it’s inevitable that you’ll end up experiencing some aspect of local culture, even if it’s something as simple as eating local cuisine or learning a few words of the language.

Apart from these incidental encounters, cultural tourism represents a more concerted effort to engage with local culture through specialised activities. In the same way an adventure traveller might seek out a particular hiking route, for example, a cultural traveller might plan their trip around a festival.

Cultural vacations might involve:

• Learning a new skill, for example through a cooking class or craft workshop
• Attending a local festival or event
• Participating in a ritual or ceremony
• Eating local food
• Staying with a family at a homestay
• Immersing yourself in the local community by teaching English as a foreign language
• Visiting a community-based tourism project
• Visiting World Heritage Sites and immersive museums
• Taking a locally guided tour

There’s lots more to cultural trips (as you’ll soon see), but these are some of the common elements we tend to associate with this genre of travel.

Pros and cons of cultural travel

Cultural travel is almost a guaranteed way to enrich your experience as a tourist. But it’s worth noting that this type of travel has both benefits and downsides for host communities.

Cultural tourism helps to encourage the preservation of culture and heritage by keeping endangered traditions alive. There might be little demand for heritage handicraft skills, for example, but outside interest (and an opportunity to earn an income) could be enough to safeguard a tradition that might otherwise have been lost.

By the same token, cultural tourism can incentivise better protections for physical heritage sites, ensuring that monuments and the like remain accessible for future generations. Cultural tourism can have far-reaching social impacts and environmental benefits when it gives rise to new social enterprises, local businesses and women-led ventures geared towards giving tourists an immersive experience.

On the other hand, there’s always a question mark around authenticity when it comes to cultural travel. If a ritual is performed for the benefit of outsiders, does it lose its meaning? Commodification of culture for tourism is a serious issue that impacts many communities and can be damaging to social and economic development more broadly.

Cultural tourism often involves travelling to more remote areas, which introduces a whole host of other pros and cons. A road constructed for the benefit of tourists is also new infrastructure for the community – but it might speed up globalisation and cultural erosion, while the very presence of tourists can worsen environmental pollution or cause rifts between different social groups.

These are complicated issues. Personally, I think cultural exchange is one of the most important aspects of travel and when managed properly and in a way that actively involves communities, the benefits can outweigh the drawbacks.

Top 30 countries & regions for cultural trips

There’s not a town, city, county or region in the world that doesn’t have something amazing to offer in terms of local culture. This makes it very hard to pick the ‘best’ places for cultural tourism.

However, each of these 30 hand-picked destinations stands out for its extravagant festivals and celebrations, rich cuisine and heritage handicrafts that give travellers a window on culture, heritage and the local way of life.

At the end of the list, you’ll find my top tips for having a more culturally immersive travel experience no matter where in the world you go.

Cultural destinations in the Americas

Antioquia Department, Colombia • Cuba • Ecuador • Big Island of Hawaii, USA • Orleans Parish, USA • Oaxaca, Mexico

Colombia’s Antioquia Department – for pueblos, bandeja paisa & Botero

A melange of Indigenous traditions and colonial influences, there are few destinations in the world more culturally vibrant or intriguing than Colombia.

Antioquia Department in the north-west – with the city of Medellin as its capital – has become one of the most popular destinations in the country for tourists, beloved for its exquisite landscapes, colourful small towns and coffee farming heritage.

Along with several other departments, this part of Colombia is home to the Paisas , a self-defined cultural group whose name is derived from a Spanish word meaning ‘countryman’. They speak their own dialect, eat their own cuisine, and pass down their culture through a rich tradition of music and folklore.

Modern-day Antioquian culture is defined by the region’s artists, writers and poets. And then there’s the city of Medellin itself, which has undergone a huge transformation in recent years and is now considered one of the country’s main cultural hubs.

Top cultural experiences in Antioquia

Eat Paisa cuisine: One of the biggest joys of visiting Antioquia is experiencing the food scene. Paisa cuisine is heavily influenced by the topography and way of life in the Colombian Andes – carb-heavy dishes that feature beans, rice and maize are designed to fuel bodies for back-breaking work on the land. Bandeja Paisa is by far the most popular traditional dish and a must-eat in Medellin. The Antioquian version of a ploughman’s lunch, it consists of carne asada (grilled steak), chicharrón (crispy pork rind), rice and red beans served with a slice of avocado, fried plantains, a fried egg and a corn arepa on the side. It’s not for the faint hearted!

Visit a pueblo : Colombia is renowned for its small towns with colourful painted facades and pretty flower boxes. Antioquia is home to some of the loveliest pueblos in the country, including  Jardin , Jericó and Santa fe de Antioquia, to name but a few. Developed during Spanish times, most follow the same basic town plan: A public square, a market, a church, and rows and rows of houses built in the region’s vernacular style. If you’re short on time, Pueblo Paisa in Medellin is a model village in the heart of the capital.

Shop at the San Alejo Handicraft Market: If you happen to be visiting Medellin on the first Saturday of the month, don’t miss this unique opportunity to see Colombia’s handicraft traditions on display. Vendors from across the region descend on the city to sell traditional products, including woven Wayuu bags, and artisanal foods. You can chat to the vendors and watch live demonstrations to see how these Indigenous handicrafts are produced.

Visit Comuna 13: A locally guided tour of Medellin’s Comuna 13 will allow you to delve into the city’s tumultuous recent past in a respectful and mindful way. This collection of once-notorious city neighbourhoods has become a symbol for the nation’s transformation and cultural revitalisation. Street art, music and other expressions of local creativity are all on display for visitors to enjoy.

Cuba – for Mambo, classic cars & casas particulares

The native Taino Indians called their beautiful island Cubanacán. When the Spaniards arrived in 1511, they shortened it to ‘Cuba’ and claimed it for Spain, labelling it “the most beautiful land human eyes have ever beheld.”

Ethnically, the country is a vibrant mix of Europeans, Africans brought over as enslaved workers throughout the 1700s, and a large group of Chinese imported as indentured servants. Sadly, the original inhabitants have largely disappeared.

On December 31, 1959 the Cuban Revolution succeeded in converting the country into a communist nation. Since then – and due to the mutually adversarial relationship with the United States – the island nation has existed in semi-isolation, frozen in time.

The cars that roam the streets are the same classic American models from the 1950s, and the frequently crumbling buildings have enjoyed little renovation.    

Despite Cuba’s trying history, the spirit of the people lives on and in its rich and celebrated culture. Before you go, learn the dos and don’t of visiting Cuba . 

Top cultural experiences in Cuba

Dance the night away at a musical venue: Cuba is the birthplace of dozens of musical genres including Mambo, Cha-Cha-Cha and Afro-Cuban Jazz. These Afro-European genres have contributed and enriched music categories around the world. Be sure to experience one of Cuba’s world-famous carnivals and Jazz Festivals.

Overdose on art and architecture: With nine UNESCO World Heritage sites and an amazing collection of museums, Cuba is a culture vulture’s paradise. Most are found in the capital city of Havana, but you also find little gems in the second city, Santiago de Cuba, and the perfectly preserved colonial city of Trinidad. Cuba’s architecture ranges from Spanish colonial and French Baroque to 1920s Art Deco. Visit the Museum of Fine Arts in Havana and the Bacardi Museum in Santiago to start; but don’t miss the quirky Rum Museum or the delectable Museum of Chocolate either.

Stay at a Cuban homestay: These Airbnb-type experiences are called ‘ casas particulares ‘. This is your opportunity to live with a Cuban family and delve into the culture.

Go hiking: Cuba’s national parks, biosphere reserves and 1,500 miles (2,400km) of coastline provide an opportunity to experience the outdoor culture.

By Talek from Travels With Talek

Ecuador – for jungle homestays, festivals & colada morada

A country with just over 17 million people, Ecuador is an extremely culturally diverse nation and a cultural tourism destination that should not to be overlooked.

Retaining a strong influence from Spanish colonisation, with widely-celebrated Catholic festivals and traditions, there is also a diverse mix of Andean Indigenous groups and traditions that dominate the mountainous centre of the country. In the east, the influence of various Amazonian Indigenous groups and their traditions is strong.

The coast of Ecuador, meanwhile, is marked by African influence from the cultures of enslaved peoples brought during colonisation.

With such a diversity of cultures – each with their own festivals, traditional foods and more – there are plenty of immersive experiences to partake in across the country that make a trip to Ecuador a must for any cultural traveller.

Top cultural experiences in Ecuador

Visit a remote community in the Amazon rainforest: One of the most popular and fascinating cultural experiences for travellers to Ecuador is to visit an Indigenous community to learn about and experience the rich traditions. Even a jungle tour of the Amazon on a budget can be tailored to include a visit to an Indigenous community, where you’ll learn to make traditional dishes and beverages such as chicha . Tribes deeper in the Amazon that welcome visitors often offer more in-depth cultural experiences including homestays, ritual cleansings, or even ayahuasa retreats.

Celebrate Easter in Ecuador: In addition to the Indigenous traditions in Ecuador, there are many popular celebrations from the Catholic tradition that travellers can partake in. Easter celebrations during Holy Week include Quito’s parade, known as the Procesión Jesús del Gran Poder, which features thousands of purple-hooded devotes carrying crosses and statues. Make sure you enjoy a bowl of traditional Fanesca , a rich and creamy soup made with 12 grains representing the 12 Disciples.

Dress up for Día de los Difuntos : Another cultural celebration with Indigenous roots is the Día de los Difuntos or ‘Day of the Deceased’, marked on November 2nd. Ecuador celebrates by honouring the dead and visiting cemeteries. Celebrations also include preparing and eating guaguas de pan , bread in the shape of a baby filled with fruit jam, and drinking colada morada , a thick, sweet drink made with berries and fruit and thickened with blue corn flour before being served warm. These delicious treats are sold in bakeries across the country for at least a month prior to the festivities. The largest celebrations are held in Indigenous communities such as Otavalo in Northern Ecuador.

By Carley from Home to Havana

The Big Island of Hawaii – for palm weaving, stargazing & petroglyphs

The natural abundance of the Big Island of Hawaii, the largest island in the Hawaiian archipelago, is nothing short of spectacular. With eight different climate zones, three active volcanoes, and the most mesmerising waterfalls and beaches in different shades, there’s a wealth of diversity to explore on the Big Island .

This unique natural setting is also home to several important cultural sites. After all, this is the Hawaiian island where the first Polynesian settlers arrived, where the first ruler of the Kingdom of Hawaii, King Kamehameha the Great, was born, and where the European explorers first arrived.

With such a rich heritage, it comes as no surprise that Hawaiian culture is still very much alive on the Big Island. Here are some experiences that allow you to explore the island’s heritage.

Top cultural experiences on the Big Island of Hawaii

Take a self-guided tour of the Pu’uhonua o Hōnaunau National Historical Park: Just south of Kailua-Kona, there’s a site where the royal family and their warriors once lived. It’s very well preserved and you can still see the thatched huts, an ancient temple, wooden carvings and fishponds. But this site was more than just a royal retreat: When Hawaiians broke the law or kapu , they were condemned to death. The only option to escape their fate was reaching this sanctuary, known as the Place of Refuge. You can visit this intriguing site on a self-guided tour.

Learn the traditional Hawaiian art of weaving palm fronds: In the Hawaiian craft known as lau niu , the leaves of the coconut palm were used to thatch roofs, create baskets and even hats. There’s a handful of workshops where you can learn this traditional craft from a professional weaver. Not only does it make for a unique experience, it also allows you to craft your own handmade Hawaiian souvenir.

Go stargazing at Maunakea: In Hawaiian culture, the dormant Maunakea volcano, with its unique alpine Lake Waiau, is considered sacred. They believed the summit to be the realm of the gods and the meeting place of earth and sky. To this day, cultural rituals are performed on the slopes of Maunakea. This intriguing volcano is home to the world’s largest astronomical observatory, the Onizuka Center for International Astronomy, which hosts a regular stargazing program.

Check out the Hawaiian petroglyphs: Hawaiian petroglyphs tell the stories of ancient times and give a unique inside into the different cultural beliefs on the islands. You can find carvings of canoes, turtles, babies and more at one of the petroglyph sites that dot the Big Island, such as the Puuloa Petroglyph site in Hawaii Volcanoes National Park or the Puako Petroglyph Archaeological Preserve near the Mauna Lani Resort.

Conquer the ocean in an outrigger canoe: Step aboard a double-hull outrigger canoe and explore the shore in the same way the Polynesian settlers did centuries ago. This type of canoe features lateral support floats or outriggers fastened to one or to both sides of the hull. Learn how to paddle and work as a team as you glide along the Kona reefs teeming with fish. If you’re lucky, you might even spot a pod of dolphins.

By Sarah from CosmopoliClan

Orleans Parish – for jazz, Madi Gras & creole cooking

When it comes to cultural destinations, few cities have as much to offer as New Orleans and the surrounding parishes. Located in Southeastern USA, New Orleans is all about tradition and culture. The city’s unique heritage comes from a blend of French, Spanish, Cajun, and Creole cultures.

Combined, these groups have given birth to something truly iconic. The beautiful Mardi Gras celebrations are a remnant of the French colonial era, while the beautiful Spanish colonial architecture in Jackson Square is worthy of a walking tour .

You will also find unique Cajun cuisine served in the city’s most popular restaurants. Add in the many historical museums, southern plantation homes, and distinct architectural styles and Orleans Parish makes for the ultimate cultural destination in the US.

Top cultural experiences in New Orleans

Join a Mardi Gras parade: New Orleans is well-known for its lavish and grand Mardi Gras parades and balls. Visitors can enjoy the festivities for an entire month in the lead up to the big day. Outside of Mardi Gras, there are plenty of other festivals in New Orleans to check out as well. 

Listen to jazz: New Orleans is the birthplace of jazz. The city’s Creole population gathered and celebrated in the city’s Congo Square on Sundays and thus jazz was born!

Tour a plantation home: Many southern plantation homes are located along the banks of the Mississippi. These can be seen on a road trip along the Great River Road. On a tour, you will learn about pre-Civil war life in the South and the history of slavery. Learn more about the ethics of visiting plantation homes here .

By Ketki from Dotted Globe

Oaxaca – for Indigenous cuisine, Zapotec rugs & mezcal

The state of Oaxaca is a cultural hub in Mexico. Void of resorts or even big-name hotel chains, Oaxaca is rich in flavourful cuisine, celebrations, and Indigenous revitalisation.

Located in southern Mexico, Oaxaca features a variety of different landscapes, from lush hills and forests, to dry arid deserts and blissful beaches. However, the community atmosphere of Oaxaca is what keeps people coming back, both international visitors and Mexican residents alike.

Oaxaca is known as the food capital of Mexico, with dozens of celebrity chefs. Notably, Indigenous culture is very visible in Oaxaca, with 16 recognised Indigenous groups in the state. Zapotec weaving is one of the most sought-after souvenirs in the area – and Mexico in general – and it comes from Oaxaca.

Top cultural experiences in Oaxaca

Celebrate Dia de los Muertos : Oaxaca City is a top destination for Dia de los Muertos (Day of the Dead), with its dazzling parades, intricate family altars and abundant festivities. Dia de los Muertos is a pre-Columbian tradition that honours deceased loved ones with food, drink, and merriment. So, if you happen to visit Oaxaca during a festival like Dia de los Muertos, bring comfortable shoes for fun activities throughout the day. Oaxaca City is an extremely walkable city, and you will want to explore every inch of its mural lined walls.

Eat Oaxacan cuisine: Since Oaxacan cuisine is also central to the region’s identity, sign up for a food tour with a local to learn the origins of some of the most popular dishes and what makes Oaxacan food and flavour so unique and different from other states in Mexico. Or, if you want to take a more hands-on approach, take a cooking class with a world-class chef at Casa de los Sabores and learn how to make mole and other Oaxacan staples.

Visit a Zapotec village: If you’d prefer to focus on Indigenous cuisine, take a day trip out to the Zapotec village of Teotitlán del Valle for a cooking class at El Sabor Zapoteco . After you finish, there are many things to do in Teotitlán del Valle , but you will probably want to get your fill of shopping at the many boutique shops for best quality Zapotec rugs.

Drink mezcal: If you’re a fan of hard drinks, Oaxaca is a great destination for mezcal tasting! Hop on any tour and view the vast agave fields as you taste mezcal throughout the day. Depending on the season, you may even get to try your hand at using the harvesting machete!

By Kay from The Awkward Traveller

Learn more: A local’s guide to the best of Mexican culture and an in-depth guide to Mayan culture in the Yucatan .

Cultural travel destinations in Europe

French Basque Country • Armenia • Sicily • Greece • Bosnia & Herzegovina • Russia • Northern Europe’s Arctic Regions • The Greater Caucasus • Andalusia, Spain

French Basque Country – for frontons , fêtes & espadrilles

The Basque country at the southwestern-most tip of France is one of those regions you might not guess is French – at least not at first.

The half-timbered houses are painted oxblood or green, and the Euskara (Basque) language, Europe’s oldest, is related to no other tongue. The Basques are also among the oldest ethnic groups of Europe.

Basque culture is unique and is spread among seven provinces, of which three are in France (the other four are in Spain). The Basques have their own festivals, music and dances, their own foods, games and folklore, as well as an acute sense of history and heritage.

Top cultural experiences in French Basque Country

Here are just a few cultural experiences to whet your appetite for all things Basque!

Gastronomy: The food is different from your regular French fare. For example, the Espelette pimento is spicier than seasonings you’ll find elsewhere in France, and food itself is taken to new heights here – the region has the highest number of Michelin stars per capita in the world. And let’s not forget the pintxo , the Basque equivalent of the Spanish tapas.

Fronton s: You’ll find one of these walls in every Basque village – it’s what Basques use to play their national sport, Basque pelota (known in some countries as jai alai). It’s played with a racquet-like bat which scoops up the ball. Then, a bit like squash, the players fling it back and forth against the wall, or fronton.

Family-owned businesses: Basque artisanal traditions run deep, whether it’s leatherwork, espadrilles, Basque linen or beret making. This is a region in which hand-made goods thrive and where mass-production takes a back seat. The local government makes sure family businesses are promoted and Basque know-how exported, however stiff the competition – there are special labels for family businesses, and even labels for those businesses that have been around for more than a century (and there are plenty). As a result, hand-made goods from this small region find their way around the world, symbolising not only Basque savvy but Basque determination to hang on to its heritage.

Bayonne Festival: With its one million annual participants, the Fêtes de Bayonne is France’s largest festival. It was ‘borrowed’ in 1932 from not-too-distant Pamplona in Spain, but has grown immeasurably since. Each July, visitors dress up in white clothes and red scarves (and a red beret, of course) and spend five days eating, drinking, singing Basque songs and watching Basque sports. The Festival includes bullfighting, which has a long tradition in the region, although this particular sport might be short-lived given the growing opposition to it.

By Leyla from Offbeat France

Bosnia & Herzegovina – for old bazaars, woodcarving & kahva

Bosnia and Herzegovina is one of the most culturally and ethnically diverse countries in the Balkans . If you have your sights set on this lesser-visited part of Europe for your next cultural trip, it’s the perfect setting to learn about the region’s different – often competing – influences and how they’ve shaped modern life.

Bosnia is the original cultural melting pot, and Sarajevo is where it all comes to a head. The city is divided into two parts – Ottoman and European – with the sprawling Old Bazaar on one side, and the Austro-Hungarian planned portion of the capital on the other. A plaque on the pavement marks the spot where East Meets West.

But the boundaries aren’t always that clear. Bosnia and Herzegovina’s character is a combination of Bosnian, Serb and Croat, layered with Jewish, Romanian, Albanian and Turkish traditions. The vignette of a mosque’s minaret and a church bell tower rising up side by side is a perfect motif for the country’s diversity.

Top cultural experiences in Bosnia & Herzegovina

Explore Sarajevo’s Old Bazaar: One of the most beautiful Ottoman bazaars in the region (and there are a lot), just wandering the rows of picturesque wooden shops connected by cobbled streets – the sound of coppersmiths beating intricate designs onto plates ringing in your ears – is a completely immersive experience. At the kafane coffeehouses, where kahva and rakia are served with much pageantry, you get a feel for famous Bosnian hospitality.

Take a food tour of Sarajevo: Bosnians are fiercely proud of their national cuisine. Dishes such as burek (filled savoury pastry) and cevapi are a common ground and bring the country together. A food tour of Sarajevo takes you behind the scenes on some of the city’s liveliest markets and busiest restaurants while giving you an insight into the history behind some of the country’s most iconic dishes.

Visit a woodcarving master in Konjic: Sarajevo in particular has an incredibly rich art and literature scene, as evidenced in the many festivals that take place in the city throughout the year. Bosnia’s heritage handicrafts shine a light on the culture of craftsmanship that has bestowed the country with so many beautiful landmarks over the years. Woodcarving has been practiced for generations in the city of Konjic and today, visitors can tour the masters’ workshops for an up-close encounter.

See the Stećci Medieval Tombstone Graveyards: Stećci medieval tombstones were laid during the time of the Bosnian Kingdom. Recognised as a UNESCO World Heritage Site, they’re found throughout the territory including in forests close to the border with Serbia . Carved from limestone, the Stećci contain motifs and inscriptions and provide a rare window onto this epoch of the country’s history that’s still shrouded in much mystery.

Greece – for markets, mythology & Orthodox Easter

Greece is a country rich in culture, from the legacy of ancient history and mythology to traditional cuisine and celebratory festivals that still bring people together to this day. Greek nationals tend to be very proud of their history and culture , which can be seen in the well-executed museums, galleries and archaeological sites throughout the country.

Believed to be the ‘birthplace of Western civilisation’, Greece is known for its scholars, medics, architects, philosophers and politicians that shaped the way the world works today. This makes the country an excellent choice for cultural tourism as there are simply so many things to see and do that will both satiate your wanderlust while also teaching you new things.

Whether you’re interested in archaeological excavations, gastronomic tours, local festivals or ancient architecture, Greece certainly has you covered.

Top cultural experiences in Greece

Take a Mythology Tour of Ancient Athens: Athens has a whole host of archaeological sites to explore , from the Ancient Agora and Hadrian’s Library to the world-famous Acropolis and Parthenon perched on a hillside overlooking the city. One of the best ways to discover these sites is via a Mythology Tour that takes you around the best historic monuments and ruins while also giving you interesting information about the city and country’s history and mythology. This tour , suitable for all ages, gives you skip-the-line access to some of Athens’ most important landmarks along with an experienced guide to give you detailed history about how Greece became the centre of the world.

Visit the Athens Central Market: If your idea of cultural tourism involves food, you might be interested in a trip to the Athens Central Market and a local cookery class. A gastronomic experience allows you to soak up the sights and smells of the city’s biggest market, picking up local produce and souvenirs while also trying some tasty titbits along the way . You’ll then take your purchases back to the kitchen where you’ll cook up a storm using local recipes and techniques. Try classics like Dolmades (stuffed vine leaves), Tzatziki and Spanakopita (spinach and feta pies) to give you a real taste of traditional Greek cuisine.

Attend the Epidaurus Festival: The Ancient Theatre of Epidaurus, a grand amphitheatre located on the bank of the Acropolis Complex, runs an annual summer festival of art. The festival combines modern and traditional music, theatre and dance with the picturesque Ancient Greek setting, making it a real highlight for any traveller. Over the years, the Epidaurus festival has played host to names like Frank Sinatra, Maria Callas and Luciano Pavarotti.

Celebrate Orthodox Easter in Greece: Easter is one of the biggest traditional festivals on the Orthodox calendar, so no matter where you are in Greece during this time, you’re sure to come across some pretty exciting celebrations! One destination that always enjoys epic Easter festivities is the island of Corfu. Local Easter traditions begin on Palm Sunday (a week before Easter) and there are different festivities each day leading up to the main event.

Palm Sunday sees a large procession of the Holy Shrine; Monday, Tuesday and Wednesday see locals preparing their Easter meals and sweet specialities, going to evening ceremonies and lighting up the town with lanterns; Maundy Thursday is egg-painting day; Good Friday features the mournful marches of the philharmonic orchestra and the procession of epitaphs; Good Saturday features an artificial earthquake(!), bell ringing, the throwing of clay pots and tossing coins into a barrel; and the whole week culminates on Easter Sunday with a celebration of the Resurrection of Christ – fireworks, marches, music and traditional family meals galore!

By Chrysoula from Athens and Beyond

Learn more: 7 awesome cultural activities in Athens .

Russia – for ballet, banyas & borscht

While many may think of Russia as cold and grey, this could not be further from the truth. From the famous colourful onion domes of St. Basil’s Cathedral to the gilded fountains of the Peterhof Palace, Russia’s beauty is undeniable.

Russia is also a country rich in culture and filled with literature, ballet, painting and classical music.

Top cultural experiences in Russia

To really delve into Russian culture, there are a few experiences you should have whilst here.

Experience a Russian banya : One of the best cultural experiences you can have in Russia is to visit a banya . A banya is similar to a sauna. The biggest difference, though, is that a banya has high levels of humidity, while a sauna usually has dry air. They’ve been a part of Russian life for over a thousand years! You wear funny felt hats to protect your hair and ears from the heat. This also helps to regulate your body temperature, so you are able to sit in the banya for a longer period of time.

Another interesting aspect of the Russian banya is ‘flogging’ using birch twigs ( venik ). This is supposed to benefit your health and improve your immune system, and honestly, if you have someone who knows what they are doing, it does feel really good!

After you’ve gone in and out of the banya a couple times, you then cool yourself off by taking a quick, cold shower, jumping into a cold pool or tub (banyas do have these), jumping into a snowbank (seriously). Or… You can just jump in a frozen lake!

See a ballet at the Bolshoi: Seeing a ballet at the Bolshoi Theatre is one of the best things to do in Moscow and all of Russia in general. Even though ballet did not originate in Russia, Russian ballet is world-renowned, and the locals are incredibly proud of the tradition. If you can, try to see a performance of The Nutcracker or Swan Lake on the historic stage. Tickets sell out very quickly, so don’t delay in purchasing them once they go on sale!

Experience NYE: New Year’s Eve is the biggest holiday in Russia. This is because Christmas was forbidden during the Soviet years. Many traditions were moved from Christmas to the New Year, including keeping presents under the Christmas tree and visits from the Russian equivalent of Santa. Celebrations and fireworks take place across the country on December 31 – the biggest and most famous displays are in Moscow’s Red Square and Gorky Park.

Sample Russian cuisine: No trip to Russia would be complete without experiencing the local cuisine. The best Russian food and drinks to sample on your visit are: Pelmeni (a Russian dumpling filled with meat and usually topped with sour cream); borscht (a traditional Russian soup whose main ingredient is beetroot); beef stroganoff (a Russian dish made with sautéed beef in a sauce with smetana ); syrniki (essentially a cottage cheese pancake topped with jam or sour cream – SO good!); kvass (a fermented beverage made from rye bread); and caviar and vodka (alas, you can’t come to Russia and not try caviar and vodka!)

By Lindsey from Have Clothes, Will Travel

Northern Europe’s Arctic Regions – for reindeer & Sami traditions

In Europe’s high northern reaches, you will find one of the continent’s oldest and most distinct cultures, the Sami. Spread across the Arctic regions of Norway, Sweden, Finland, and Russia, the Sami are Indigenous people who have traditionally led a nomadic lifestyle, known for herding their reindeer between their summer and winter feeding grounds.

The origins of the Sami are largely unknown, and it is believed that they once inhabited grounds much further south. But years of persecution drove them north and forced them to decrease livestock numbers in order to maintain their way of life. 

Against all odds, they have managed to hold onto large parts of their culture, including languages, traditions and ceremonies. As the modern world has encroached further north, there have been clashes over natural resources and land, which has put the plight of the Sami at the forefront of people’s minds in recent years and led to movements to protect the people and the culture. 

Top cultural experiences in the Arctic regions

Head to Tromso for an immersive Sami experience: Today, there are plenty of ways you can learn about and experience Sami culture. During the winter months, there are many Sami experiences in Tromsø, Norway and beyond where you can educate yourself about the Sami way of life, hear stories that have been passed down through the generations, and eat traditional foods.

Shop at a Sami market: Keep an eye out for Sami markets where you can purchase handmade traditional items.

Participate in a Sami festival: Norway is known to have the largest festivals and in various Arctic cities, you will find Sami festivals on National Sami Day (February 6th). In the summer, there are also Sami music festivals, such as the one found near Murmansk in Russia.

A visit to Northern Europe’s Arctic region is one of the most meaningful cultural trips in Europe as it helps bring attention to a group of people who have spent many years marginalised in their respective modern-day societies.

By Megan from Megan Starr

Andalusia – for Moorish architecture, tapas & Flamenco

Andalusia is an autonomous region in Southern Spain, geographically bounded by Spain’s southern coast. It’s culturally vibrant and very distinctive when compared to other parts of Spain such as Catalunya.

This part of the country was ruled by the Moors for centuries, and Moorish influence is evident in the cuisine, architecture and culture. Seville, Cordoba and Granada are all among the best Spain city breaks and each serve as a good base for exploring more of the region.

Top cultural experiences in Andalusia

Marvel at the Moorish architecture: The Andalusian architecture will capture your attention as soon as you land there, and this is probably the easiest way to start digging into the region’s past and cultural evolution. Cities like Seville and Granada have major UNESCO sites that will blow your mind – the style is in no way similar to buildings in France or even northern Spain for that matter. Islamic calligraphy and intricate details are most evident at the Real Alcazar Palace in Seville, the Alhambra in Granada , and the Mezquita in Cordoba.

Go tapas hopping: People in Andalusia are known for being a more little laid back, and generally enjoy food, family and companionship. Popular ‘tapas hopping’ is best experienced in Andalusia. Tapas bars in the south cultivate a cosy atmosphere with rounds of $1 dollar beers, spinach and chickpeas, cheese, and churros. Moorish/Muslim influence can be seen in the preparation of some foods, especially marzipan, and in the use of herbs and spices such as cumin and cilantro.  

Watch a Flamenco performance: After food, flamenco is what defines Andalusia. Flamenco is a dance that is synonymous with Southern Spain and is one of the most energetic and passionate forms of dance/storytelling. Flamenco shows in Seville and other cities in Andalusia are a great way to understand and enjoy this side of Southern Spanish culture.

By Mayuri from To Some Place New

Cultural tourism destinations in the Asia Pacific

Central Australia • Timor-Leste • Sarawak, Malaysia • Cambodia • Japan • Bhutan • Kerala, India • Rajasthan, India • Uzbekistan • The Tibetan Plateau • Taiwan

Central Australia – for ancient landscapes, ochre & bush tucker

The Arrernte and Anangu people have lived in Central Australia for over 20,000 years. From Uluru and Kata Tjuta (the Olgas) to the MacDonnell Ranges and Alice Springs, they have made their home in one of Australia’s driest and hottest regions.

The landscape, its plants and animals permeate every aspect of their culture. The natural environment is the basis for the Creation (or Dreamtime) stories at the core of their beliefs, ceremonies and traditions.

Their relationship with the land also has a practical aspect as a source of food, shelter and medicine. The Arrernte and Anangu’s land management techniques, native foods and art have all found their ways into broader Australian life.

Today, members of the communities have roles as guides, ranges and managers of major tourism businesses. For travellers, there are many opportunities to appreciate the on-going connection the Arrernte and Anangu people have with the Central Australian landscape.

Top cultural experiences in Central Australia

Visit Uluru (Ayres Rock): You can’t go to Central Australia and not visit Uluru. It is an iconic Australian landmark and when you visit this enormous rock, you’ll find many ways to immerse yourself in Indigenous culture. At Yulara Resort you can join a free session to learn about Indigenous food, crafts and didgeridoo playing.

On your way to Uluru, stop at the Cultural Centre. There are ranger talks about the area’s wildlife, how the Anagu have lived in the area for thousands of years, and how that knowledge is used to manage the park today. There are also galleries featuring local art and craft. For something a bit different, try a Segway tour of the rock . As you cruise around the 10 km base, you get a wonderful explanation of the Creation Stories tied to many of the rock’s features, caves and waterholes.

Ochre Pits: Ochre is a natural clay that comes in a range of colours and has been used for ceremonial and medicinal purposes for thousands of years. The Ochre Pits are at a site in the West MacDonnell Ranges where ochre has been collected by Arrernte men for generations. The Ochre Pits are an easy and accessible stop as you tour the gorges of the West MacDonnell Ranges. The colourful ochre cliff face is spectacular and it is quite an experience to be in the presence of a site that has been used for so long and continues to play a role in Arrernte life.

Alice Springs Desert Park: With the lives and lore of the Arrernte tied so closely to the environment, this combination of a wildlife park and botanic garden gives you a great insight into their relationship with the land. Besides the fantastic desert animal exhibits, there is a full program of keeper and cultural talks over the day. Learn about surviving in the desert, bush food and the meaning many of the animals have in the daily life of the Arrernte. The park is in Alice Springs with the West MacDonnell Ranges providing a spectacular backdrop.

By Natalie & Steve from Curious Campers

Timor-Leste – for sacred houses, tais weaving & Cristo Rei

Asia’s youngest nation, tiny Timor-Leste fought hard for its independence, first from Portugal and later from Indonesia. Holding strong to customs and beliefs is part of the resistance and against all odds, the Timorese have managed to pass down many traditions through music, dance and storytelling.

Fiestas held year-round throughout the country showcases these oral traditions, while in recent years, contemporary collectives have began building on the nation’s heritage of performance arts to process the events of the past and express their visions for the future.

There aren’t many physical reminders of Timor’s time as a Portuguese colony left – most architecture was subsequently destroyed – but the invisible influence is still there, along with the influence of the Catholic Church.

In the more remote regions, ethnic groups such as the Fataluku speak their own language and observe a fascinating array of cultural practices you won’t find anywhere else on Earth.

Top cultural experiences in Timor-Leste

Tais weaving: Timor’s ornate national textiles are storytelling objects, filled with symbols inspired by folktales and animist traditions. At the Tais market in Dili you can shop for handwoven tais scarves and tablecloths, while visiting a weaving centre such as Koperativa Lo’ud gives you a chance to see the natural dyeing and weaving process in person.

See the uma lulik in Lospalos: Part of the Fataluku tradition, these sacred houses perched high on stilts symbolise the link between the dead and the living. They are sacred objects that cut an impressive profile as you pass them on the coast around far-eastern Timor.

Make the pilgrimage to Cristo Rei: Standing 27 metres tall on a hill overlooking the capital, Dili, Cristo Rei is the ultimate symbol of Timor-Leste’s piety. More than 99% of Timorese are Christian, and the church has played a huge role in shaping the island’s character post-independence. Walking the 590-step path lined with Stations of the Cross is a right of passage. At the top, views of Dili, Atauro Island and the sparkling coastline.

Sarawak, Malaysia – for ikat textiles, longhouses & forest trekking

The largest of Malaysia’s 13 states , Sarawak envelops much of Borneo. Local culture and way of life is intimately intertwined with the island’s flora and fauna and offers visitors experiences quite distinct from anything you find in Peninsular Malaysia.

Life, history, culture and spirituality is all heavily influenced by the area’s Indigenous peoples, most notably the Iban. Malaysia’s mix of Malay, Indian, Muslim, Chinese and British culture can also be felt in Kuching , the autonomous state’s biggest city and a hub for culture and the arts.

Top cultural experiences in Sarawak

Visit a museum in Kuching: The Tun Jugah Textile Museum, the Sarawak Cultural Village and the Sarawak State Museum – all in or near Kuching – offer immersive exhibits that explore Iban culture. The former is dedicated almost completely to the art of ikat weaving, a time-honoured craft tradition that’s kept alive by artisans and students who learn to dye and weave at the museum workshop.

Stay in an Iban longhouse: Travelling up river into the forest to spend the night at an Iban longhouse is an unforgettable experience. As well as sleeping in traditional quarters, you’ll get to taste home-cooked food and experience various oral traditions, including Renong singing and Ensera storytelling.

Eat Sarawak cuisine: Malaysia is a foodie’s paradise and Sarawak is no exception. In addition to the usual mix of cuisines served up at hawker markets, the state boasts many regional breakfast specialties including Sarawak laksa, kolo mee (Sarawakian noodles) and ayam pansuh (chicken cooked in bamboo).

Cambodia – for Theravada Buddhism, apsara & golden silk

It’s easy to think of Cambodian culture as a relic of the past – a crumbling stupa or a cobwebbed museum display. But nothing could be further from the truth.

Khmer culture is a living, breathing thing, and it permeates everything – from underrated Cambodian cuisine to the country’s handicraft industry and the young collectives in Battambang and Kampot who are reviving the arts scene.

Many traditions and art forms almost lost during the 1970s have been brought back from the brink by artists and entrepreneurs determined to keep Cambodian culture alive.

Whether you’re interested in the legacy of the most powerful Golden Age state, the Khmer Empire, or discovering reminders of the Kingdom’s time as part of French Indochina in the beautiful colonial architecture and peppercorn plantations, it’s never been easier for visitors to get a feel for Cambodian culture.

Top cultural experiences in Cambodia

Take a Buddhism tour of Siem Reap: Spirituality plays a huge role in contemporary Cambodian life and there’s no better lens for exploring the country through. After you’ve taken in the Temples of Angkor that blend Hinduism and Buddhism, learn the ins and outs of Theravada Buddhism with an immersive Buddhism tour of Siem Reap . It’s a life-changing experience that teaches you how ancient beliefs coexist with modern society.

Watch an Apsara performance: It wasn’t so long ago that Cambodia’s national dance, Apsara, was considered an endangered art form. Artist and genocide surviver Arn Chorn-Pond has almost single-handedly revived Apsara traditions through his organisation Cambodian Living Arts. Nothing captures the Cambodian spirit like the understated but immensely beautiful performance. Nightly shows are held in Phnom Penh along with hands-on Apsara workshops that teach visitors the basic moves.

Go forest trekking in Mondulkiri: Mondulkiri and Ratanakiri in Cambodia’s far north-east are two of the country’s most remote provinces , known for their thick forests and biodiversity, including wild elephants. Ethnic minority groups including the Tampuan and the Bunong have developed sustainable tourism offerings, hosting guests at homestays and organising guided forest treks. During the tours, you get a glimpse of how people have coexisted with the forest for generations, and learn about the struggles they face today.

Seek out Khmer handicrafts: From Siem Reap’s Golden silk to Takeo cotton and clay pottery in Kampong Chhnang, every Cambodian province has its specialty crafts, many of which are still made by hand according to traditional techniques. In addition to making the perfect Cambodia souvenir , many co-ops offer tours and workshops so you can see the processes up close.

Japan – for ryokans , geisha culture & tea ceremonies

For those seeking an immersive cultural travel experience, Japan offers visitors a unique look at some of the oldest and most beautiful traditions in the world.

From the historic temples and shrines found throughout the country to the many spiritual and cultural celebrations, there are plenty of opportunities for visitors to Japan to learn about the various philosophies and spiritual traditions that underpin Japanese culture. 

Top cultural experiences in Japan

Observe a temple ritual: Consider participating in some of the various rituals at Japan’s temples and shrines. This is especially beneficial if you’re visiting Japan with kids , as it helps to gain a better understanding and appreciation for Japanese customs. Many people in Japan have deep-seated beliefs in symbolism. At the temples and shrines, you can observe and participate in practices that will bring you good fortune, luck, prosperity or health.

Spend the night in a ryokan : To truly embrace Japanese culture, book a stay at a ryokan rather than a hotel. These traditional Japanese inns typically feature rooms with tatami-matted floors and communal onsens or bathhouses. Guests tend to walk around the ryokan in a yukata or lounging kimono and slippers. It is also common for guests to walk around barefoot, as it is considered unclean to wear shoes inside.

Drink matcha : A tea ceremony is another immersive experience that is unique to Japan. Although popular throughout Japan, tea ceremonies are especially prominent in Kyoto, the home of geisha culture. Geishas are treated somewhat like celebrities in Japan, and booking a geisha performance and tea ceremony can be expensive and fairly difficult to arrange. However, you can book a tea ceremony with a maiko , or geisha apprentice, for a more modest price. This one-of-a-kind ritual ceremony is sure to be one of the most memorable travel experiences you’ll have in Japan!

By Melissa from Parenthood and Passports

Bhutan – for handicrafts, thangka & fertility symbols

Most people think of the Tiger’s Nest when they think of Bhutan. But this small, mountainous nation has a wealth of cultural history to offer in addition to its ornate monasteries.

Bhutan is a nation of crafters. In every town and city you will find streetwise vendors selling all manner of clothing, kitchenware, homeware and decorations that have been made using techniques that have been taught and passed down for hundreds of years.

Likewise, if you turn your attention to the buildings, you’ll see that many of them are adorned with colourful decals and patterns, especially designs that depict the eight auspicious signs which, among other things, represent wealth, good fortune, purity and harmony.

Bhutan is the only country in the world to measure their country’s wellbeing based on Gross National Happiness as opposed to Gross Domestic Production, which makes it (un)officially the happiest country on Earth.

Best cultural experiences in Bhutan

Attend a Tshechu ceremony: The annual Tshechu ceremonies show off Bhutan’s handicraft history perfectly. Throughout the year, locals gather across the country in regional Tshechus to celebrate Bhutan’s culture by singing traditional songs and performing dances in elaborate, brightly coloured costumes. At the Tsechu celebrations, an enormous religious banner or thangka depicting the country’s founder, Guru Rinpoche, is unveiled. The thangka is the size of a three storey building, hundreds of years old, and has not faded through the centuries due to the tradition of making sure that the light of the sun never touches it, so it’s still incredibly colourful and detailed.

Visit the Choki Traditional Art School: In order to see the historical handicrafts of Bhutan in production for yourself, make sure to visit the Choki Traditional Art School. Located just to the north of the capital city of Thimpu, here you can witness the students being taught how to weave, paint and sculpt masks, clothes, models, tapestries and dioramas from Bhutan’s history. Students’ ages range from elementary through to late teens, with all levels of skill on display. The students’ creations can then be bought from the school craft shop, with the proceeds helping fund the continuation of the institute’s classes.

Spot the phallus in Punakham: Punakham is the former capital of Bhutan, and was the seat of government until 1955. Located in the north of the country, the town is notable to western tourists for one particular reason. In the 15th century, a controversial master named Lama Drukpa Kunley (also known as the ‘Divine Madman’) popularised the phallus as a means to ward off slander and provide protection for those who lived in houses that displayed it prominently. Yes, it may be taboo for most of the world, but not here – these graphic symbols of fertility and good luck are artistically painted on walls everywhere!

By Jeremy from Cultura Obscura

Kerala, India – for houseboats, tea estates & contemporary art

Dubbed ‘God’s Own Country’, Kerala is a noodle-shaped state in the Southwest of India on the Malabar Coast. It’s known for its beautiful nature – especially a series of canals known as the backwaters and the hilly terrain of the Western Ghats Mountains.

Kerala people are officially the most literate in India and have the longest life expectancy. It is often said the Keralites have the best quality of life in this part of India, and that things are a lot more advanced. This is conveyed in the increasingly popular field of ecotourism and other initiatives.

The region is a beautiful mix of influences and religions. The spice trade has flourished in the area, which brought about European colonisation. You can feel Portuguese influence to this day, especially in the town of Kochi.

Top cultural experiences in Kerala

Cruise Kerala’s backwaters on a houseboat: With the decline of goods being transported on water, Kerala’s trade boats were repurposed into houseboats, and now provide a unique immersive experience on the famous backwaters. The most popular route is between Alleppey and Kumarakom or Kolam. Spending at least one night on the backwaters is necessary for the ultimate houseboat experience.

Soak up the tea heritage in Munnar: Munnar in the Western Ghats is famous for its tea production. You can visit several tea estates in the area and enjoy a tasting. In the village of Munnar, you can also experience the peaceful coexistence of three religions. There’s a Hindu temple, a Catholic church and a mosque all within a few meters from each other. 

Attend the Muziris Biennale in Kochi: A bi-annual international exhibition of contemporary art takes place in Kochi. This is the largest festival of its kind in Asia. When the biennale is on, the whole city lives it. The main space for the festival is a large complex of empty buildings near the port. Here, art installations covering all possible mediums bring the space to life. It’s a wonderful sight and quite a modern undertaking in Kerala.

Watch the artists at work at Kerala Kalamandalam: This is one of India’s most traditional universities of art and culture. Students learn Indian performing arts, especially those typical for Kerala. When visiting, you can observe students practicing unique dances with distinct facial expressions such as the Kathakali or Ottan Thullal, learning martial arts, and playing on unique musical instruments. The school is located in Cheruthuruthy.

By Veronika from Travel Geekery

Learn more: 9 amazing cultural encounters in Kerala .

Rajasthan, India – for folk dance, thaali & camel fairs

Rajasthan, the ‘Land of Kings’, is one of the most historically and culturally significant states of India. Over the centuries, Rajasthan has witnessed many rulers and many epic battles. Each built their own magnanimous fort and helped develop the region’s rich culture of art, dance and literature.

Over the past few decades, the Ghoomar dance from Jodhpur region and Kalbeliya dance of the deserts of Jaisalmer and Bikaner have become famous all over the world. Along with dance, folk music and songs relating the heroic tales of epic battles, these form an essential part of Rajasthan culture.

Against a backdrop of the vast Thar Desert, this has all shaped the culture of Rajasthan as we see it today.

Top cultural experiences in Rajasthan

Rajasthan offers travellers a plethora of unique cultural experiences .

Be a bystander at the Pushkar Camel Fair: The Pushkar Camel Fair, held every year in November, is one of the largest animal trading fairs in the world. This colourful carnival is a great opportunity for travellers to experience the charm-in-chaos of traditional melas (Indian fairs) along with a huge tribal gathering. In 2018, nearly half-a-million people visited this multi-day festival. Pushkar is only 150km from Rajasthan’s capital, Jaipur, and is easily accessible by road. 

Visit Choki Dhani: A resort village merely 20km from Jaipur, Choki Dhani is the go-to place to experience a collection of Rajasthan cultural experiences. Spread across 10 acres, this uniquely designed resort-village reflects the grandeur of the Rajasthani tradition. Visitors can experience Rajasthani traditional folk dance, watch a puppet show, see skits and sketches depicting important battles, and relish a traditional Rajasthani thaali (set meal), eaten while seated on the floor.

Watch a Dharohar dance performance: The Dharohar dance show at Bagore Ki Haveli in Udaipur is a mesmerising experience in itself. This hour-long show is a combination of many traditional, tribal and folk dances local to the region along with a puppet show. One of the highlights of the show is when an 80-year-old folk dancer performs with more than 10 earthen pots stacked on her head.

By Mainak from Places in Pixel

Uzbekistan – for ceramics, Silk Road heritage & plov

Uzbekistan is an upcoming cultural destinations in Central Asia. With a new visa policy, it is now easier than ever to visit the country – and there are many good reasons to do so.

Uzbekistan was once an important part of the famous Silk Road and has a rich cultural heritage that is still visible in the beautiful Islamic architecture and historic sites throughout the country. 

Uzbekistan’s major cities including Samarkand, Khiva and Bukhara were multicultural melting pots where people from all over the world exchanged goods, ideas and philosophies. The Turks, Greeks, Persians, Russians and Mongols all ruled parts of what is now Uzbekistan. Each of them left behind their own influence.

With so much history around, it’s sometimes easy to forget modern Uzbek culture, but this is just as interesting. The Uzbek people are very friendly and will give you a warm welcome to their world of delicious Uzbek food, traditional dance and music, and beautiful handicrafts.

Top cultural experiences in Uzbekistan

Taste Uzbek cuisine: One of the highlights of Uzbek culture is without doubt its food. The best way to learn more about Uzbek food is by taking an Uzbek cooking class. Tashkent is a great place to do so and also has some great restaurants where you can try the country’s national dishes. The Plov Center serves plates of the national dish to thousands of people every day – the huge steaming pots and pans outside are impressive enough to warrant a visit. 

Explore ikat and ceramic traditions: Another great cultural experience in Uzbekistan is to explore the country’s beautiful handicrafts. The Fergana valley is home to several centres of handicraft production where they still use traditional techniques. Margilon is famous for its ikat silk textiles and there are several silk factories that offer free tours to see how it’s done. The Usmanov Ceramic Workshop in Rishton also welcomes visitors for a short visit to see its pottery production and design process. 

Watch a dance performance: Traditional dance and music is an important part of Uzbek culture. Uzbek dance is an ancient art that has been perfected over hundreds of years. In Bukhara, there are almost daily performances in the Nadir Divan Begi madrasah showing the traditional dances from the different regions in the country.

By Ellis from Backpack Adventures

Learn more: Things to do in Uzbekistan for cultural travellers .

The Tibetan Plateau – for horse trekking & nomadic culture

Sprawled across the eastern edge of the Tibetan Plateau, in the remote northern tip of China’s Sichuan province, Ruoergai town and county do not appear on Google maps. To Google, this locality is known by its Tibetan name, Zoige.

After 12 hours of following your car GPS from Chengdu to Zoige, climbing onto the Tibetan Plateau , Chinese road signs welcome you to Ruoergai, 3,500 meters above sea level.

Top cultural experiences on the Tibetan Plateau

Witness nomadic culture: Remote and isolated, Zoige/Ruoergai is the best place in the world to witness the disappearing Tibetan nomadic culture. All you have to do is drive around this vast, open grassland to catch a glimpse. You’ll see white nomads’ tents with smoky chimneys scattered on the sides of the road, surrounded by herds of domestic yak and protected by the menacing Tibetan mastiffs. The nomads are mistrustful of outsiders, which is not surprising given political tensions in the region.

Go horse trekking: Yet there is a way to experience the nomadic culture first-hand here – by taking a horse-trekking adventure with the local Tibetan Horse Trekking Agency in the nearby town of Langmusi. Tours range from a day hike to the hills – the domain of the nomads – to a multi-day horseback adventure with overnight stays in nomad tents. Guides are local Tibetans, so while you may not be having extensive discussions in English, you’ll be welcome in nomadic households.

Visit the monasteries and mosques in Langmusi: Encircled by forest-covered mountains, the small sleepy town of Langmusi is inhabited by three ethnic groups: Amdo Tibetans, Han Chinese and Hui Muslims. So, even just a visit to the town is a unique cultural experience. There are two large Tibetan monasteries on the hills above the town and a Hui mosque at its centre.

The nearest airport to Langmusi is Gannan Xiahe Airport, 130 km away. From Xiahe, you can take a bus to Langmusi, or arrange a car with a driver via Tibetan Horse Trekking.

By Margarita from The Wildlife Diaries

Taiwan – for night markets, Confucianism & forbidden relics

An island nestled off the coast of Mainland China, Taiwan is fast becoming one of the best cultural tourism destinations in Asia.

Its long history and combination of cultural influences – including Indigenous culture, Mainland China, Korea and even Japan – make Taiwan as intriguing as it is complex. Bustling with life, amazing food and beautiful scenery, this island has it all.

Top cultural experiences in Taipei

Eat your way through the Night Markets in Taipei: The capital city of Taiwan, Taipei, offers a world of things for people to see and do . One of the most popular culturally immersive activities for visitors is to head down to the local night market, the biggest one being the Shiling Night Market. Along with delicious local foods, you can also find clothes, accessories, games, cosmetics and more. Night Markets are significant because they play a huge role in Taiwanese culture . Locals and tourists alike flock to these areas each and every day to shop and socialise.

Observe the rituals at a Taiwanese temple: Taiwan is a very religious country with most people following either Buddhism or Confucianism. Many temples are built around these religions in a very extravagant manner. Visitors can take part in the prayer ceremony, burn some incense, or just sit back and observe. If you’re interested in visiting these temples, one of the best places to start is the Songshan Ciyou Temple, which is conveniently located right next to the Raohe Night Market. 

Visit the National Palace Museum: This museum houses thousands of cultural relics, art and artefacts, including many items that were carried out of the Forbidden City in China and moved to Taiwan to protect them from destruction during the Chinese Civil War. It’s one of the largest collections of its kind in the world. Here, you can learn how the Chinese language was formed, see what kinds of ancient tools and weapons were used throughout history, and witness what life was like many hundreds of years ago.

By Wayne from Daily Tourist

Learn more: The best cultural experiences in Taiwan .

Cultural trips in Africa & the Middle East

Ethiopia • Oman • Mauritius • Morocco

Ethiopia – for coal-fired coffee, churches & injera

Ethiopia is a country like no other. Here in North East Africa, the steaming tribal lowlands of the Rift Valley collide with the cool thin air of the Northern highlands. The fertile lands towards the West produces some of the world’s best coffee, while the wind from the East carries whispers from Arabia. It’s truly a spectacular place to visit.

Ethiopia is even more unique in terms of its cultural treasures. As the only country in Africa never to be colonised, Ethiopia is a truly African country with African culture. If you want to see lions chase and eat zebras, go somewhere else. If you want to see and experience African culture at its purest, then book your ticket to Ethiopia already!

Top cultural experiences in Ethiopia

Visit the city of Lalibela: Situated in the northern highlands, Lalibela is the most important pilgrimage site in the country for the predominantly Orthodox Christian population of Ethiopia. It is here that you’ll find eleven incredible churches completely hewn from the rock. If you see only one place in Ethiopia, make it Lalibela.

Attend Sunday Mass: The UNESCO recognised Lalibela churches still function as churches, and attending a Sunday morning service before sunrise with hundreds of pilgrims is an experience that you won’t forget. Afterwards you can join the crowds eating injera while basking in the morning sun. Be prepared for the fact that everyone will want to come and talk to you.

Hike to a remote mountain community: Hiking into the mountains surrounding Lalibela will take you to small farming communities where time has seemingly stood still. It’s also possible to visit one of these communities for a day and learn how to cook traditional Ethiopian dishes such as injera , tibs or shiro . You’ll also find a few cave churches and monasteries in these mountains. The priests will be eager to show off their ancient treasures for a small tip.

Participate in a traditional coffee ceremony: Ethiopia is considered the birthplace of coffee, and man are you in for treat! The best way to drink a cup of buna (Ethiopian coffee) is to attend a coffee ceremony. It starts off with the hostess washing green coffee beans and then roasting them in a pan over an open fire. The coals are infused with natural incense made from tree resin. You’ll see bags of these tree resin for sale in markets all over Ethiopia. Finally the coffee beans are ground and brewed in a special coffee pot called a jebena . It’s expected that guests will have at least three cups of buna, but why stop there?

By De Wet & Jin from Museum of Wander

Oman – for dhow boats, frankincense & Bedouin culture

Unlike some of its more glitzy neighbours who’ve traded their souqs for skyscrapers, Oman has approached cultural preservation from a different angle. It’s often called out as the most culturally ‘authentic’ country in the region .

This part of the Middle East has long been a melting pot of Arabian and East African cultures, with a strong South Asian influence. Semi-nomadic Bedouin tribes that paint the desert with their costumes and brightly coloured carpets are less accessible, but a range of tourist-friendly desert experiences allow you to brush with this part of Omani culture.

Contemporary Omani traditions are deeply tied to Ibadism and revolve around an annual calendar of Islamic festivities.

Top cultural experiences in Oman

Get lost in a souq: Perfumed by rose petals and frankincense, Oman’s souqs are a treat for the senses. Roam displays of henna and spices while getting a feel for commerce and culture. Muttrah Souq in the capital, Muscat, and the delightful Nizwa Souq are both must-visits.

Visit a dhow workshop in Sur: Not only are Oman’s wooden boats an impressive feat of engineering, they’re steeped in legend and tradition. In Sur, the home of Sinbad the Sailor, you can watch expert craftsmen fitting the vessels together without glue or nails.

Spend the night at a desert camp. The Sharqiya Sands, Oman’s slice of The Empty Quarter, is the territory of nomads. Bedouin-inspired desert camps recreate the experience of staying with a Bedouin tribe – albeit with a luxury edge! Spending the night in a desert camp involves listening to folk music, eating Omani food, while the very lodgings – the tent lined with carpets you’re sleeping in – is part of the Bedouin tradition.

Mauritius – for street food, Sega & sugarcane

The island nation of Mauritius is normally associated with splendid white-sand beaches and luxury resorts – thus its inclusion on this list of cultural trips might come as a bit of a surprise.

Yes, this is an island paradise incarnate, but it also happens to be one of the most ethnically and religiously diverse countries in the region, with African, Indian, Chinese and South Asian cultures – along with layers of Dutch, French and British influence – all accounted for.

Many elements of Mauritian culture can be traced back to the island’s plantation roots and the legacy of slavery. Mauritians honour this period of history while proudly showing off their culture in everything from the cuisine to the music.

Top cultural experiences in Mauritius

Take a street food tour of Port Louis: Mauritian food, much like Mauritian society itself, combines Chinese, Indian, Creole, East African and European flavours. Must-try dishes include vindaye , an adaptation of West Indian vindaloo, Chatini (chutney) is a popular condiment and traces its roots back to British-Indian origins, briani (biryani) and creations gifted from the island’s Chinese community, such as bol renversé (a layered dish of rice, chicken, shrimp and vegetables). The best way to get a grasp of these edible delights is by joining a guided street food tour of the capital, Port Louis .

Watch a Sega performance: Recognised by UNESCO for its value to Intangible Cultural Heritage, Mauritian Sega is a performance art characterised by music, song, dance and costume. It started out as an expression of pain and loss practiced by slave communities but has morphed over time into a colourful, optimistic expression of local culture. Elaborate Sega costumes moving to the tune of Creole lyrics is a . Many hotels offer Sega performances.

Visit an old sugarcane farm: Mauritius’ history of slavery and plantation farming has left an indelible mark on the island. Visiting preserved plantation homes and crumbling sugar mills is a step back in time to the colonial period, while regenerated cane fields such as those on Frederica Reserve now serve as a sanctuary for the island’s wildlife.

Learn more: 8 ways to experience Mauritian culture .

Morocco – for riads , tajines & mint tea

By all accounts, Morocco is a beguiling destination . The most popular country to visit in North Africa, it stands out for its diversity of landscapes and cultural experiences.

Morocco is an important gateway to the rest of Africa, and has been since Roman times. Its position at the northernmost tip of the continent – with a coast shared between the Atlantic and the Mediterranean – means it’s been at the centre of conquests and various cultural overlap throughout the ages.

Today, Morocco lives with the legacies of various civilisations, including Roman, Phoenician, Jewish, Berber, Arabic, Spanish and French. Morocco has a very hospitable culture, steeped in a refined art of living. When you visit the imperial cities of Marrakech and Fes, or the coastal towns of Essaouira and El Jadida, you will notice a multitude of little details typical of Moroccan life.

This art of living and careful hospitality is very important in Morocco and, as a visitor, you can experience it in many different ways.

Top cultural experiences in Morocco

Try your hand at Moroccan cuisine: Moroccan cuisine is world-famous for its use of spices and mix of sweet and savoury flavours. Every restaurant offers a selection of delicious tajines , a stew of meat and vegetables. Couscous is on the menu every Friday and if you like sweets, you will be in heaven. Sweet biscuits mixing flower, almond and spice flavours make a delicious afternoon treat. If you’re interested in learning new skills, cooking classes are often available in traditional riads in Marrakech. Moroccan cuisine takes time and care, but the results are delicious and quite easy to recreate at home.

Shop for authentic handicrafts at a souq : Another great way to experience the heart of Morocco is to spend time in the souks. Shopping in Morocco is a fun experience and haggling for a good price is the norm. You have to engage with merchants, ask questions, make small talk and, most importantly, have fun with it! Never lose your smile and sense of humour, and it will great fun! The most spectacular shopping experience is in Marrakech due to the volume and intensity of the medina. It’s easy to get lost but that’s part of the experience too!

Sip mint tea, a Moroccan tradition: When you travel throughout Morocco, you will notice that mint tea is served everywhere. This is a pivotal element of Moroccan hospitality. Green tea is mixed with fresh mint leaves and served in little decorated glasses. There is a little bit of theatre in serving mint tea, with the brass or silver teapot held high above the glass… Traditionally, mint tea is served with a lot of sugar, but these days it is common for sugar to be served on the side, so you can dose it yourself. And you can even buy a set of decorated tea glasses in the souk as a souvenir!

By Delphine from Lester Lost

How to have a more culturally immersive travel experience anywhere in the world

It doesn’t matter if it’s a remote community or a popular city – there are things you can do to have a more enriching cultural travel experience no matter where you’re going.

Here are 10 practical tips to help you on your way.

1. Do your research before you go: Familiarise yourself with local customs and learn a bit of the history so you know what types of experiences to look out for. This guide is a great start!

2. Seek out festivals and special events: Many tourism boards feature a calendar on their website, or you can try using Facebook to find local events. Check out my four-part series about the world’s best festivals, starting here .

3. Eat local. Food is one of the easiest routes to culture. Here are my tips for eating local when you travel.

4. Stay at a homestay. Spending time with a local family will give you an invaluable insight into daily life. Here are my tips for using homestays in Vietnam.

5. Participate in a class or workshop . Trying a cooking class, handicraft workshop or any other hands-on experience is one of the easiest ways to immerse yourself in local culture. I recommend using Get Your Guide , Airbnb Experiences, Cookly or Backstreet Academy to find opportunities.

6. Learn a bit of the language. Even knowing a few basic words will show you’re interested and can go a long way to forming relationships.

7. Shop local. Support artisans and heritage skills. Here are my tips for finding authentic and meaningful souvenirs .

8. Slow down. The best cultural experiences are often spare-of-the-moment and can’t be planned in advance. Keep some flexibility in your travel itinerary for spontaneous detours.

9. Go your own way. You don’t always have to follow the pack. Venturing away from the crowds will often give you access to unique and meaningful experiences.

10. Don’t be afraid to ask questions. If in doubt, ask a local. Remember that cultural tourism is all about exchange – don’t just take, make sure you give something back in return.

Are you a cultural tourist? Which of these destinations is your favourite? What other places would you add to the list? I’d love to hear your suggestions in the comments below!

World’s best cultural trips: Save it & share it on Pinterest

More cultural travel inspiration.

• 30+ amazing cultural experiences around the world
• Best cultural festivals around the world
• Best destinations for tea culture
• Best destinations for wine culture
• Unique food cultures around the globe
• My collection of cultural travel guides for 30+ cities and regions
• World’s best unique & underrated travel destinations

This is a very wonderful article about cultural destinations! Thank you so much for sharing!

One can easily visit India and experience the different kinds of cultures in a particular place. Tourism in India has been much more managed and safe with passage of time. Rajasthan tourism has been the most reliable and safe in India. One can enjoy all the traditional dishes and enjoy living in the palaces as a hotel room in different cities. But, whenever you are visiting to Rajasthan, India travel guide is a must because one can easily lose track of pathways in the puzzle like roads of the cities in Rajasthan. One can easily plan for a Kerala tour packages because of the minimal expenses in the state.

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44 Different Types of Tourism That You Need to Try

By: Author Zachary Friedman

Posted on Last updated: March 14, 2024

Categories Travel , Travel Destinations

Home » Travel » 44 Different Types of Tourism That You Need to Try

There are a million different ways to travel. Some people prefer to be pampered in a luxury resort while others don’t even care if they have running water. Some people enjoy exploring crowded cities while others would rather venture as far from civilization as possible. To help you plan your next trip, this list outlines 44 different types of tourism. Hopefully, it inspires you to tour the world a bit differently. 

One thing to keep in mind is that not all types of tourism will appeal to every traveler. Some are a bit controversial. Some are dangerous. This article is designed to inform you of your options and give you some ideas for future trips. 

1. Adventure Tourism

The goal of adventure tourism is to explore remote destinations, participate in adventure activities, and maybe even take a bit of risk.

Many adventure tourists participate in physically challenging outdoor activities during their trips such as mountaineering, rafting, rock climbing, kayaking, or hiking. The United States, New Zealand, and Canada are popular destinations for this type of trip.

Some adventure tourists visit remote, hard-to-reach, or off-the-beaten-path destinations. West and Central Africa, North Korea, Turkmenistan, and New Guinea come to mind.

Adventure tourism can also mean traveling to regions where there is some risk. This could mean a risk of injury, disease, or encountering unfriendly locals. This is a very niche form of Adventure tourism.

2. Dark Tourism

Dark Tourism, a relatively new term, is defined as travel to an area where death, disaster, or tragedy occurred in the past. People visit these sites mostly for historical reasons or simply out of morbid curiosity. Humans seem to have a natural interest in death and disaster. Dark tourist sites are some of the most visited places in the world.

Dark Tourism Destinations include:

• Museums- The September 11 museum in New York City or the War Remnants Museum in Ho Chi Minh City, Vietnam for example.
• Monuments- The Vietnam Veteran’s Memorial in Washington D.C. or the Monument to the Murdered Jews of Europe in Berlin, for example.
• Memorials- The Kigali Genocide Memorial in Kigali or the 911 Memorial in New York City, For example.
• Battlefields- Taking a tour of World War I, World War II, or the United States Civil War battlegrounds is a popular tourist dark tourism activity.
• Natural Disaster Sites- Visiting Pompeii in Italy or Mount St. Helens in Washington State, for example.
• Concentration Camps – Auschwitz-Birkenau in Poland receives over 2 million visitors per year, making it one of the most visited dark tourism sites.
• Human-Caused Disaster Sites- Touring the Exxon-Valdez oil spill zone, for example.
• Sites Where Murders Took Place – For example, the Jack the Ripper tour in London or Lizzie Borden’s house in Fall River Ma.
• Graveyards- Visiting a celebrity’s gravesite for example.
• Catacombs- The catacombs in Paris is popular among dark tourists.
• Nuclear Disaster Sites- Chernobyl in Ukraine is one of the world’s most popular dark tourist sites.
• Shipwrecks- Wealthy tourists have visited the Titanic. There are plenty of fascinating shipwrecks anyone can dive.
• War Zones- People travel to active war zones. A good example would be taking a trip to Syria today.
• Slums- Dharavi in Mumbai or Kibera in Nairobi are some of the largest and most well known.

Some dark tourism sites are pretty controversial. Visiting war zones and slums cause ethical concerns among some groups of people. This is something to take into consideration before you go.

For more info, check out my complete dark tourism guide.

3. Ecotourism

Ecotourists visit exotic destinations to view pristine, fragile, and undisturbed natural environments. Visiting places that have not been affected by human interference. The goal is to experience these places while leaving as little impact on the environment as possible. Ecotourism is sometimes referred to as sustainable tourism.

Ecotourists aim to leave the environment as it was or better than when they arrived. The focus is on conservation. Ecotourists try to improve the well being of the environment and local people in the region. Ecotourism is quickly gaining in popularity as more and more people become interested in conservation and environmentalism.

One major benefit to ecotourism is that some of the money that tourists bring into the country is put into preserving the environment that they are visiting. This makes for a very sustainable form of tourism.

Popular Ecotourism Destinations

• Costa Rica- This is one of the most environmentally friendly countries on earth. The main draws of Costa Rica are rainforests, volcanoes, and both Pacific and Caribbean beaches. The country also has incredible biodiversity. The Costa Rican government works very hard to preserve nature and the environment through legislation and sustainable development.
• Galapagos Islands, Ecuador- Made famous by Charles Darwin, the Galapagos Islands are famous for their unique wildlife. Ecuador enforces strict guidelines for visitors in order to maintain the natural environment of the islands.
• Antarctica- The least-visited continent and one of the most untouched places on earth. Antarctica is an expensive but rewarding destination for ecotourists. The best way to get there is by cruise from Ushuaia, Argentina.
• Alaska- Also called The Last Frontier, Alaska is known for its vast stretches of tundra and wildlife. Visit national parks, glaciers, fjords, and mountains in this beautiful state. Ecotourism here is becoming increasingly popular.
• The Amazon Rainforest- This rainforest has the highest biodiversity of any place on the planet. Unfortunately, it is being destroyed at an unbelievable rate. Ecotourism practiced properly can help to save this special environment, even if only in a small way. You can visit the Amazon in Brazil, Colombia, Ecuador, Peru, or Bolivia.

4. Voluntourism

Voluntourism is a combination of tourism and volunteering. A voluntourist travels to a destination to do volunteer work. Usually for a charity organization. In their off time, voluntourists usually explore their travel destination like a normal tourist. This is becoming a major part of the tourism industry.

The volunteer work could be building homes, working in agriculture, teaching, etc. Anyone can take a volunteer vacation but you really need to have an in-demand skill for the work to be worthwhile.

This is one of the more controversial types of tourism. Before taking a volunteer vacation, you have to do your homework to make sure that your work will be worthwhile. Sometimes volunteer work can do more harm than good.

Popular Voluntourism Destinations

Volunteering opportunities can be found all over the world. Generally, you’ll find more openings in developing countries than in developed countries. A few of the most popular voluntourism destinations include:

• East and Southern Africa- You will find plenty of voluntourism opportunities in Tanzania, Uganda, and Kenya in schools and small farming operations. 
• South and Southeast Asia- Cambodia, Vietnam, and Thailand are popular destinations for voluntourists. 
• Central and South America- Mexico, Guatemala, Peru, and Ecuador offer plenty of volunteer opportunities.

There are a few arguments against voluntourism. It takes jobs from locals. If the work is unskilled, it is easy to find local labor. It is also inefficient. Flying across the world to do a job that someone who lives there could do doesn’t make any sense. Many charity organizations are corrupt or scams. Some actually charge people to volunteer. In this case, the volunteer is the customer. Sometimes nothing of value is created and the donations get pocketed by corrupt officials.

If you do choose to do volunteer work abroad while traveling, make sure that you understand and trust the organization that you are volunteering for.

5. Domestic Tourism

Domestic tourism is travel within the country in which you reside. This is sometimes referred to as a staycation. Domestic tourism offers an exciting and unique way to experience the beauty of your own country. You can enjoy domestic tourism wherever you live. Even if you don’t leave your city.

The classic road trip is probably the most popular form of domestic tourism. No matter where in the world you live, you can load up your car, motorcycle, or bicycle and set out on an adventure. Every country has camping and hiking opportunities. Domestic tourism is a fun and inexpensive way to explore your home country.

Domestic tourism is more common in some countries than in others. Generally, domestic tourism is more popular in larger countries. For example, domestic tourism is extremely popular in the United States, Japan, Germany, China, and India.

Domestic tourism is particularly popular in my home country, the United States. Because the country is so large and diverse, you could spend a lifetime traveling here and still not see it all. There are bustling cities, theme parks, sandy beaches, and spectacular national parks to visit. Millions of Americans exclusively travel domestically.

In smaller countries, d omestic tourism options are more limited. Having said that, regardless of where you live, there are dozens of interesting sites to visit within a couple of hours of your home. You could even simply tour your home town. Even if you’ve lived there your whole life, there are sure to be some new places you’ve never been.

Benefits of Domestic Tourism include:

• Domestic tourism is cheaper- Many domestic tourists choose to drive to their destination. This way, the only transportation expense is gas. If you choose to fly, domestic tickets are generally cheaper than international tickets. It’s also affordable to travel by bus or train. This makes domestic tourism far cheaper than international tourism.
• You get to see another side of your country- Domestic tourism allows you to experience your home country as a tourist and meet your fellow countrymen.
• Domestic tourism is easier and more convenient- There is no language barrier or culture shock to deal with. You don’t need any travel documents for domestic tourism. You don’t need to exchange money. Much less planning is required to travel domestically.

Domestic tourism may not be as exciting as international tourism. Staying in your home country isn’t s exotic as visiting a foreign country.

6. Medical Tourism

Medical tourism is travel for the purpose of receiving healthcare. This type of tourism is also called health tourism. A few of the most common procedures people travel for include cosmetic surgery, dental care, and cancer treatment. It is becoming increasingly common for people to travel abroad to buy prescription medications as well.

An entire industry is set up around medical tourism. For example, some doctors and dentists cater to foreigners traveling to their countries for treatment. They often hire English-speaking staff and may even offer hotel and food packages to make the process as easy as possible. The medical tourism industry is booming. This is quickly becoming a major part of the tourism industry in some countries.

There are a number of reasons people participate in medical tourism. Treatment may be cheaper in another country. Treatment options may be better. Sometimes a specific treatment is only available in another country.

Popular Medical Tourism Destinations

• The United States

7. Bicycle Tourism

Bicycle tourism is travel by bicycle. The average bicycle tourist covers about 50 miles per day, camps at night, and cooks many of their own meals. All gear is carried in panniers or bikepacking bags on the bike.

The main benefit of this type of tourism is that you get to see parts of the world between cities. Most travelers just take a bus, train, or plane from town to town and miss out on the rural areas in between. When bicycle touring, you get to see every inch of the country that you’re touring. You can smell flowers and feel the topography of the land as you cycle up and down hills.

Bicycle touring is one of the cheapest ways to travel. Accommodation and transportation costs are cut to almost nothing because you camp every night and have your own transport with your bike. You end up saving a lot of money this way. Some frugal bicycle tourists can travel on less than $500 per month.

There are several different styles of bicycle touring. Some bicycle tourists prefer off-road riding while others prefer to stay on paved paths or roads. Off-road bicycle touring is often called bikepacking. Credit card touring is bicycle touring in comfort. Most credit card tourists pack light, stay in hotels every night, and eat most meals in restaurants. Expedition bicycle tourists travel long distances through exotic countries. Some bicycle tourists spend years crossing continents and cycling around the world.

Top Bicycle Tourism Destinations

• Pamir Highway- This is probably the top bicycle touring destination. Here, you can experience the beautiful mountains of Kyrgyzstan and Tajikistan.
• Patagonia- Travel through the rugged south of Argentina and Chile and explore Torres del Paine, Tierra del Fuego, and many other spectacular destinations in the region. The most famous roads include Ruta 40 and Carretera Austral.
• Trans America- Travel across the United States. Most cyclists ride west to east starting in Oregon.
• US Pacific Coast- Travel from Canada to Mexico through the beautiful coasts of Washington, Oregon, and California.
• Nordkapp, Norway (North Cape)- This is the northernmost point in Europe that can be accessed by road.
• Alaska to Argentina- This long-distance rouge takes you across North and South America. Most cyclists take 18-24 months to complete the route. 
• Europe to Asia- This popular route takes you across Eurasia. Many cyclists start their tour in their homes in Europe and end in China or Singapore.
• Cairo to Cape Town- This hardcore trip takes you across the entire continent of Africa. Check out my guide How to Plan a Cairo to Cape Town Trip for more info.
• Round the World- A great bucket list trip for bicycle tourists. Check out my guide: How to Plan a Round The World Trip for more info.

8. Sex Tourism and Romance Tourism

Sex tourism is a controversial type of tourism that involves traveling for the purpose of having sex in different countries around the world. People may choose to do this because prostitution isn’t legal in their home country. Some people wish to fulfill a fantasy that they can’t achieve in real life. Others travel abroad for sex because it is cheaper than in their home country. This type of tourism is much more popular among men but women participate as well.

Popular Sex Tourism Destinations

• The Netherlands
• The Philippines
• Dominican Republic

Romance tourism is travel for the purpose of finding a husband or wife. Someone may participate in this type of tourism if they are unable to find the right person in their home country. Sometimes people who have immigrated abroad return to their home country to find a partner.

9. Motorcycle Tourism

Motorcycle tourism is travel by motorcycle. This is a great way to see the world because you always have your own transportation. This means you don’t have to rely on buses or trains. You can stop wherever you want. The absolute freedom is hard to beat. Maybe the biggest benefit of motorcycle tourism is simply the fact that motorcycles are cool. You will make friends everywhere you go.

Adventure touring bikes are probably the most popular these days due to their comfort and off-road capabilities. You can explore places that the average cruiser or touring bike can’t reach. My last bike was a Suzuki DR 650. I regret selling it.

There are drawbacks to motorcycle tourism. Getting started traveling by motorcycle is pretty expensive. You have to buy a bike, protective riding gear, and learn to ride. This sets you back a minimum of a few thousand dollars before you even hit the road.

Some countries also require that you have a carnet du passage to enter with a vehicle. This is a bureaucratic process and also costs money. Shipping the bike between countries is a hassle and expensive as well. Motorcycle tourism is generally not for budget travelers.

Traveling between continents on a motorcycle is also a hassle. It usually involves putting the bike in a crate and shipping it. You can’t just hop on a plane to your next destination.

If you are on a tight budget, there is one way that you can experience motorcycle tourism on the cheap. Starting at about $150, you can buy your own motorcycle in Vietnam and ride it around much of Southeast Asia. For a step-by-step guide to doing this, check out my Guide to buying a motorcycle and riding through Vietnam. 

10. Cultural Tourism

Cultural tourism is a form of tourism where the goal is to seek out cultural experiences. On a cultural tour, you might attend festivals and events, visit historical sites and monuments, explore museums, and galleries, take language classes or cooking classes, and participate in traditional activities.

Cultural tourism is an increasingly popular form of travel as it allows people to immerse themselves in new cultures and gain a more global perspective. Cultural tourism also provides economic development opportunities for locals.

A few different examples of culture include:

• Holidays and festivals
• Food and drinks
• Architecture

Culture is interesting because it varies so widely. In some parts of the world, you can travel just a few miles down the road and people completely change. They may speak a different language, eat different food, and pray to different gods. Human culture is diverse. Sometimes even shocking. This is a big part of the appeal of cultural tourism.

Cultural Tourism Activities

• Visit museums- This is one of the most popular cultural tourism activities. You can learn about the history and view the art of the local people.
• Try local restaurants- Sample the local food.
• Visit churches and other religious centers- Learn about the religious beliefs of the locals-
• Meet people inside their homes- See how people live day-to-day.
• Read books about the region- Learn about the origin of the local people and how their society has changed over time.
• Visit during a local holiday, festival, or celebration- Experience how the locals party and celebrate.
• Study the local language- Learning a few words can help you get to know the local people and understand the culture. Language greatly enhances cultural tourism.

Cultural Tourism Destinations

Every country has a different culture to learn about. Depending on where you come from, you may find some more interesting. A few of the most popular countries for cultural tourism include:

11. Rural Tourism

These days, most of the world’s population lives in cities. Some travelers like to take a break from the fast-paced and stressful urban lifestyle and travel to slower-moving rural areas. This is rural tourism. Rural tourism usually involves living a rural lifestyle, experiencing local culture, and learning local history.

Rural tourism has a lot of overlap with cultural tourism and ecotourism. Because rural areas don’t offer many major tourist attractions, you’ll mostly spend your time learning about and experiencing the rural lifestyle. You’ll also spend much of your time enjoying the outdoors.

One major benefit of rural tourism is that it provides economic opportunities for locals by allowing them to offer services such as farm stays, guided tours, homestays, and meals. This is important because rural areas tend to be poorer than cities.

Rural Tourism Activities

• Learning about agriculture- Wine tours or working with animals are common forms of rural tourism.
• Outdoor activities- Hiking, fishing, hunting, camping, etc. are considered rural tourism
• Relaxing- Read a book, take a walk, or enjoy the sun.
• Getting to know the local people- See culture tourism.

Best Destinations for Rural Tourism

• Much of Africa

12. Tribal Tourism

Tribal tourism involves travel to visit tribes or indigenous people that have had little contact with the outside world. The goal is to experience the culture and lifestyle of the locals. These areas are becoming rarer and rarer as the world becomes more developed and connected. There are only a few regions left on the planet where you can take an authentic tribal tour.

Many of the world’s tribes are no longer authentic. The people wear traditional clothing and basically put on a show for tourists. They may dance and perform ceremonies that their ancestors did. While it is interesting to see, it isn’t really authentic. There are a handful of places left where you can experience a real and thriving tribal culture.

This is another controversial kind of tourism. Many people argue that tourism to these regions is voyeuristic. Like looking at animals in a zoo. Some complain that visiting these tribes degrades their culture. After all, local community will be introduced to modern ways of living and thinking. These are valid points that should be considered before visiting. Is it ethical to visit tribal regions? I’ll let you decide.

Tribal Tourism Destinations

• The Omo Valley of Ethiopia- This incredibly diverse region in Southwestern Ethiopia is home to dozens of unique tribes. For a step-by-step guide to visiting, check out my guide: How to Visit the Omo Valley Independently and on a Budget. It includes everything you need to know about getting there from Addis Ababa, costs, etiquette, hotel recommendations, guides, and more.
• Papua New Guinea- The tribes of New Guinea are some of the most unique culturally. To visit, you’ll most likely have to hire a guide or join a tour group.
• The Amazon- To visit the tribes of the Amazon, you have several options. The best places to start are can Brazil, Peru, or Venezuela. Tours can also be organized from Colombia or Ecuador.
• India- Hundreds of fascinating tribes inhabit the country. 

13. Business Tourism

Business tourism is travel for a professional purpose rather than leisure. Some companies send employees abroad for business meetings, conferences, trade fairs, consulting, negotiation, or various corporate events. While participating in business tourism, an employee is still doing work, just away from the office or home. During time off, a business tourist may have time to visit the tourist sites of the region that they are visiting. Various types of tourism can be combined with business tourism.

Business tourism is different from being an expat, digital nomad, or living abroad because it is only temporary. Generally, a business tourist is someone who is working abroad for one year or less. Most business trips last less than a week. Business tourists generally stay in hotels or accommodation provided by the company that they work for.

Business is conducted all over the world. This type of travel is slightly less common than it used to be because of the internet. Many meetings can be conducted online over video. Business tourism is still common.

Some of the most common business tourism destinations include Berlin, Dubai, New York, Paris, Shanghai, Tokyo, and London.

14. Birth Tourism

Birth Tourism is a controversial form of tourism where a pregnant woman travels to a foreign country to give birth to her child. The main reason for this practice is so the child obtains citizenship in the country where it was born. Once the child has citizenship, the parents will generally use it as a means of obtaining citizenship for themselves. The baby is often referred to as an anchor baby.

Laws vary from country to country. In the past, birth tourism was much more common. Laws were much less strict and allowed pretty much anyone born within the country’s borders to become citizens from birth.

These days, most countries either don’t allow birth tourism or don’t grant citizenship to children born there unless they meet specific requirements. Usually, one of the parents also has to hold citizenship in order for the child to be eligible for citizenship. Birth tourism is still common in North and South America but has been abolished in most of the rest of the world.

15. Sports Tourism

Sports tourism is defined as travel for the purpose of watching or participating in a sporting event. This type of tourism could involve professional sports, armature sports, team sports, or individual sports. This type of tourism is one of the fastest-growing in the tourism sector. Some of the world’s biggest events cater to sports fans. These include:

• Olympics Games
• Tour de France
• World Series
• and many more

Anyone who travels to watch a football game, basketball game, tennis match, auto race, etc. is also considered a sports tourist.

Those who travel to participate in sports are considered active sports tourists. The players and coaches and support all fall into this category of tourist. Some tourists travel to participate in extreme sports like skydiving, mountain climbing, mountain biking, surfing, skateboarding. These are also sports tourists.

16. Slum Tourism

Slum tourism, also called ghetto tourism, involves travel to some of the poorest neighborhoods around the world. Tourists come to see what life is like for the poorest people on earth. Mostly out of curiosity.

This type of tourism is not new. It originated in the 19th century in the slums of New York and London where wealthy tourists would travel to see how the impoverished lived in the two cities. These days, slum tourism almost exclusively occurs in the developing world.

Slum tourism is another controversial type of tourism. Many people claim that it is unethical to tour slums because it basically treats people like zoo animals. You are essentially entertaining yourself by touring areas where people are living in extreme poverty. Traveling to people watch just doesn’t sit well with some.

While I understand this argument, these neighborhoods are public places where anyone is free to wander. For this reason, it’s an acceptable activity in my mind. You are simply visiting a neighborhood within a city.

Slum Tourism Destinations

• Kibera in Nairobi, Kenya- This neighborhood claims to be the biggest slum in Africa. For info on visiting, check out my guide: How to Visit Kibera Without a Tour.
• Dharavi in Mumbai, India- Maybe the world’s most famous slums and also one of the biggest. This is where the 2008 movie Slumdog Millionaire takes place.
• Favelas in Rio de Janeiro, Brazil- For safety reasons, visiting the favelas is best done on an organized tour.
• Townships in South Africa- These are segregated communities outside of South African cities that were created during apartheid times.
• Skid Row, Los Angeles, California- This area contains possibly the largest homeless populations in the United States. Around 8000 people live in tents and in the street in this little square of downtown Los Angeles. This is one of the only slum tourism destinations in the developed world.

17. Genealogy Tourism

Genealogy tourism is a type of tourism where travelers visit the places their ancestors came from. This could be recent ancestry or distant ancestry. This type of tourism is much more common in countries with a high level of emigration.

Genealogy tourism is quickly growing in popularity because of the rise in interest in DNA testing from companies like Ancestry.com and 23andme.com. For less than $100 people can find out exactly where in the world their ancestors originated. As the technology develops, these services get more and more accurate. In some cases, they can pinpoint exact villages where your ancestors lived hundreds of years ago.

Some genealogy tourists visit places where they have much more recent roots. For example, if a couple immigrated to another country before having children, their child may wish to visit their parent’s homeland later in life. This is also considered genealogy tourism. In this case, the person may have living relatives in the place that they are visiting.

18. Package Tourism (Group Tourism)

Package tourism is a type of travel where accommodation, transportation, and excursions are combined and sold in a single package. Sometimes meals, drinks, and guides are also included. This can be a private tour or a group tour. A package tour is also called a package vacation or package holiday.

The main draw of this type of tourism is the simplicity. You pay once and the tour operators take care of everything for you. It’s easy and stress-free. You don’t have to worry about finding a hotel, choosing a restaurant, or struggling to figure out public transportation systems. This is a style of tourism many beginner travelers choose to participate in because it requires basically zero planning. This is one of the most popular types of tourism.

There are packaged tours available to pretty much every region. Many travelers choose to take packaged tours to Africa. Check out my guide to overland tours vs independent travel for more info. 

Drawbacks to Package Tourism

• It takes away your freedom- With package tours, you’re pretty much stuck on a schedule. You can’t choose your own hotel, restaurant, or activity. Everything is pre-planned.
• Annoying people in your group- If you are traveling in a group, you may end up traveling with people that you just don’t like. Some people are entitled, some are picky, and some are just plain annoying. If you are on a private tour, however, this isn’t a problem.
• Bad guides- I have had some bad experiences with guides in my travels. Many give inaccurate facts, don’t know what they are talking about, or just don’t care about their jobs. Getting stuck with a bad guide on your packaged tour could ruin the whole trip.
• Expensive- Package tours almost always cost more than traveling independently.

19. Culinary Tourism (Food Tourism)

Culinary tourism, also called food tourism, is travel for the purpose of exploring different types of food and drinks around the world. Many travelers consider a destination’s cuisine to be as important as the climate, scenery, or accommodation. The popularity of culinary tourism has exploded over the past decade.

Culinary Tourism Activities

• Trying different restaurants- Some travelers plan their trips by eating at one specific restaurant. For example, Michelin star restaurants are popular tourist destinations.
• Taking cooking classes- Learning how to cook a new cuisine or dish at home is a popular form of food tourism. For example, Thai cooking classes are incredibly popular.
• Food festivals- Around the world, festivals are held to celebrate specific foods. Most large cities hold some type of annual food and drink festival. You’ll also find festivals that celebrate specific foods.
• Trying new foods- Sampling foods that you haven’t tried before is a major part of culinary tourism. This is one of my favorite things to do while traveling.
• Alcohol tasting- Including wine tasting, beer tasting, whiskey tasting, etc. Tasting different recipes of the same foods- Some dishes have many variations around a country. Try them all to find your favorite.

Culinary Tourism Destinations

Pretty much every country has at least one decent dish to try. Having said that, some countries just have better food than others. This could be for a number of reasons. Some parts of the world have benefited from trade and migration. New people come and bring their favorite foods along with them. Over the years, fusions develop and a new cuisine is born. Some parts of the world are just lucky and have unique flavors available in their region. Some of the top countries for food tourism include:

• France- Probably the top culinary tourism destination in the world. France has some of the best restaurants in the world. The quality level of the food here is top notch. Also known for the selection of cheeses and some of the best wines in the world.
• Italy- Everyone loves Italian food. 
• China- The country offers an incredibly varied and delicious cuisine. Because the country is so large, Chinese food comes in a staggering number of varieties. Dishes vary greatly from region to region.
• Thailand- Some of the best curries and excellent street food. This is a great tourist destination for culinary tourists on a budget.
• India- This is the top destination for vegetarians. Options are endless. India has some of the best curries and spices. Street food here is also incredible. The food is also very affordable. For meat-eaters, options are a bit limited.
• Mexico- A very complex cuisine. Specialties vary by region. Try Oaxaca for the best Mexican food. For tacos, head to Tijuana. This is probably my favorite cuisine.
• Ethiopia- In general, East African food isn’t too interesting, in my opinion. Ethiopia is different. The country has a very unique and tasty cuisine. 
• The United States- Due to a large amount of immigration, you can find restaurants serving pretty much any cuisine you can think of in the US. Portion sizes are also generous. San Francisco and New York are the top food tourism destinations in the country.
• Japan- Another favorite. Some of the finest seafood in the world is found in Japan.

20. Wellness Tourism

Wellness tourism is travel for the purpose of increasing your health. This could be physical health or mental health. Wellness tourism often involves some sort of spiritual activity like yoga, meditation, or prayer for example. This is quickly becoming a major part of the tourism industry.

Wellness tourism is similar to medical tourism with one major difference. G enerally, w ellness tourists don’t have anything in particular wrong with their health. They travel to maintain or improve their quality of life in general. The goal is often to prevent future health problems. This style of tourism focuses on low stress and relaxation. This is the main distinction between wellness tourism and medical tourism.

Wellness Tourism Activities 

• Spa treatments- Great for relieving stress and relaxation.
• Cruises- A stress-free way to see the world.
• Resort stays- As the wellness tourism industry grows, many resorts are offering wellness-related activities.
• Medical treatments- Some clinics offer alternative medical treatment to improve health and well-being.
• Meditation- A popular stress-relieving activity that promotes mental health. Yoga- Promotes physical and mental health.
• Exercise- Many people don’t get enough exercise during their normal life. Vacations are a great time to develop new healthy habits. Nature hiking is a popular form of wellness exercise.
• Prayer- Wellness tourism can integrate some religious activities.

While it is generally agreed upon that vacationing is good for health and well-being, it has not yet been established whether wellness-related activities offer any benefit over normal vacation activities. Many of these activities can be fun and relaxing, but offer no benefits after the vacation is over.

Top Destinations for Wellness Tourism

Wellness tourism is currently a very niche market. North America currently has the largest wellness tourism infrastructure followed by Europe. A few top destinations include:

• British Colombia, Canada

21. Recreational Drug Tourism

Recreational drug tourism is travel for the reason of purchasing or using drugs. People travel to use drugs because they are illegal, difficult to obtain, or more expensive in their own country. This is different from medical tourism where people may travel to purchase prescription drugs. In the case of recreational drug tourism, the drugs are not for health purposes, rather just for fun.

Recreational Drug Tourism Destinations

• Peru- Ayahuasca tours in the Amazon rainforest are popular.

This is a very controversial type of tourism because many people around the world are against the use of drugs for moral, religious, or economic reasons.

22. Nautical Tourism

Nautical tourism as a type of travel involving boating. This includes both motor boating and sailing. A few popular nautical tourism activities include:

• Cruising- Travel from port to port by boat. A vacation on a cruise ship can also be considered nautical tourism. 
• Sailing- If you know how to sail, you can rent a sailboat at yacht clubs around the world. Sailing lessons are also popular in warm weather destinations.
• Regattas- Travel for boat racing.
• Attending boat shows- Some tourists travel to view classic wooden boats.

Top Nautical Tourism Destinations

Nautical tourism is most popular during the summer and in warm weather tourist destinations. You can go on a nautical tour anywhere where there is a body of water. This includes oceans, lakes, or rivers. The Caribbean and Mediterranean are probably the most popular regions for nautical tourism.

23. Agritourism (Agrotourism)

Agritourism is travel which involves agriculture. Generally, this means visiting a farm or ranch. This style of tourism is quickly growing as people become more and more interested in the foods they eat and where they come from. Sustainability is a big part of agritourism. Agritourism is quickly becoming a major part of the tourism industry. This is similar to rural tourism.

Agritourism Activities

• Farm stays- This generally means staying on a farm and working. Farm work is a good way to clear the mind and learn new skills. It is also a method backpackers and budget travelers use to expand the length of their trip. Websites such as WWOOF International and Workaway allow travelers to work in exchange for room and board. Farm work is a popular option because everyone can contribute in some way.
• Buying meat, eggs, or produce directly from a farm or ranch – Some people like to know exactly where their food comes from. Traveling to purchase fresh or organic food can be made into a vacation.
• Picking fruits and veggies- Visiting a farm and harvesting your own food can be a fun way to spend an afternoon. As a bonus, you know that the food is fresh. Strawberries, pumpkins, and cherries are popular crops you can harvest.
• Working with animals- Collecting chicken eggs, milking cows, feeding pigs, etc.
• Learning new skills- Agritourism can be an educational activity. For example, you could learn about planting seeds, raising animals, harvesting produce, etc. Learning how food is made and where it comes from can be fascinating.
• Wine tasting- Visiting vineyards and learning about wines and how they are made is a popular activity in many regions throughout the world.
• Staying at a bed and breakfast- Vacationing in rural areas offers a different experience from the city. See rural tourism above for more info.
• Beekeeping- Visit an apiary and learn about how honey is made.

Popular Agritourism Destinations

Pretty much every country has agricultural regions that you can visit. A few of the best agritourism destinations include:

• The United States- Farming and ranching is a big part of American culture. The US is the top tourist destination for agritourism.
• Canada- A large country with plenty of rural areas to explore.
• Australia- Many backpackers visit Australia on working holiday visas. They spend part of their time working on farms and ranches. This is a style of agritourism.
• France- The top wine destination in the world.

24. Religious Tourism

Religious tourism is one of the oldest forms of tourism. Religious tourism, also known as faith tourism, is a growing trend, where travelers visit places that are either the birthplace of a major figure in their religious faith, memorialize important events in their religion, or simply experience the culture and spiritual practices of another faith. Pilgrimages can also be considered religious tourism. Non-religious people can also participate in religious tourism by visiting religious sites and learning about the history of various religions.

Religious Tourism Activities

• Pilgrimages- This is a journey that is usually made for religious purposes. This is the most common type of religious tourism. It is estimated that around 300 million people participate in pilgrimages each year.
• Missionary work- Many religions require that their members take time to travel to spread the ideas of their religion.
• Faith-based vacations- This includes cruises, resorts, camps, etc which cater to people belonging to a certain religion.
• Religious ceremonies- Some religions hold meetings , conventions, or ceremonies where members from around the world can get together.
• Visits to holy cities- Vatican City, Jerusalem, and Varanasi are examples of holy cities which are popular with religious tourists.
• Visits to shrines, churches, monasteries, temples, or any religious site- This is a religious tourism activity that non-religious people participate in. Everyone can appreciate the architecture of a beautiful cathedral or ancient religious structure. If you travel to Europe and visit a cathedral, you’re participating in religious tourism.

Popular Religious Tourism Destinations

• Vatican City- St. Peter’s Basilica sees about 7 million visitors per year.
• Jerusalem, Israel- The Western Wall is one of the most sacred sites in Judaism.
• Mecca, Saudi Arabia- Muslims from around the world make the pilgrimage to the Great Mosque of Mecca each year for Hajj. Up to 5 million Muslims make this pilgrimage each year.
• Varanasi, India- Over 21 million religious tourists travel to Varanasi to visit the Kashi Vishwanath Temple each year.
• Mexico City, Mexico- Basilica of Our Lady of Guadalupe receives around 20 million visitors per year. 
• Paris, France- Notre Dame Cathedral receives almost 14 million visitors per year.

25. Solo Tourism (Solo Travel)

Solo Tourism is any kind of travel that is done alone. This means without a guide and without any friends or family. You organize everything by yourself including transportation, accommodation, and activities. You choose what you eat and how you organize your days. A solo tour can be a simple weekend getaway or a multi-year sabbatical.

Reasons to Travel Alone

• Getting out of your comfort zone- When you’re traveling alone, nothing is familiar. This is a great experience if you’ve fallen into a routine that you don’t enjoy.
• The feeling of independence- When traveling alone, you rely on yourself for everything. If you get into a situation, you have to find a way to get yourself out of it. This leads to a feeling of accomplishment.
• The absolute freedom- There is no one there to tell you what to do. If you feel like going out for pizza, no one can stop you. If you feel like catching a bus and heading east, that is your decision to make.
• No one else to travel with- Sometimes it’s difficult to find a travel buddy for certain trips. Rather than not going at all, you may prefer to travel alone. For example, when I went to Africa, I knew that none of my friends would have any interest in tagging along so I happily went solo.

Drawbacks of Solo Tourism

• Doing things alone- After years of solo travel, I’ve gotten pretty comfortable spending time with myself. With that being said, I still have trouble going to bars alone. I just don’t find it very fun.
• You have to be more careful- If you get sick or injured while traveling alone, it’s up to you to make sure you make it to a hospital or clinic for treatment. No one else is going to help you. For more info, check out my guide: Is Solo Travel Safe? Avoiding Crime and Scams.
• Some people think it’s strange- There is a bit of a negative stigma to solo travel. For whatever reason, some people just don’t get it.

For help deciding whether or not this type of tourism is for you, check out my guide: Solo Travel Vs. Groups Travel: My Pros and Cons List

Top Solo Tourism Destinations

• Southeast Asia- From my experience, this region contains the greatest concentration of solo travelers. Thailand, Cambodia, Laos, Vietnam, Malaysia, and Indonesia are all popular tourist destinations in the region. Southeast Asia is also affordable and easy to get around. One thing I love about this destination is the street food. It allows me to enjoy the cuisine without having to eat in restaurants alone.
• Western Europe- This is another region that sees a large number of solo travelers. It’s also incredibly easy to get around with the extensive train and bus network. Hostels are available in almost every decent-sized city.
• Central and South America- These regions see a lot of tourists. They are also affordable and easy to get around.
• India- An affordable country to travel with great transportation infrastructure, world-class food, and a fascinating culture.

For more solo travel ideas, check out my guide: The Best Solo Travel Destinations. Also, check out my first solo trip review.

26. Extreme Tourism

This is a type of tourism which involves travel to dangerous areas or participating in dangerous sports or events. In most cases the danger is not real, rather perceived. The goal is an adrenaline rush. Extreme tourism is very similar to adventure tourism.

Extreme Tourism Activities

• Bungee jumping
• White water rafting
• Mountain climbing
• SCUBA diving
• Shark cage diving

Top Extreme Tourism Destinations

Generally, extreme tourism activities take place in the mountains or the ocean. A few popular destinations include:

• New Zealand

27. LGBT Tourism

Also called Gay tourism, LGBT tourism is a type of travel designed for people who are gay, lesbian, bisexual or transgender. Unfortunately, many countries around the world are dangerous or unwelcoming to LGBT people so they must put extra care when traveling or planning a vacation for the following reasons:

• Some countries criminalize homosexuality- This is particularly common in African and middle eastern countries. For example, in Uganda, homosexuality is punishable with life in prison. When I was traveling in Ethiopia, I asked a guy how gay people are treated in the country. He explained to me that the punishment is 18 years in prison. 
• Some businesses do not serve gay people- Even in my home country, the United States, there are stories of bakeries refusing to make wedding cakes for gay couples. Around the world, many hotels and restaurants refuse service to gay people.
• In some regions, local people are violent against gays- This happens in many regions across the world.

Popular LGBT Tourism Destinations

• Pride parades
• LGBT friendly cities and neighborhoods

28. Experimental Tourism

In an experimental tour, destinations and itineraries are chosen based on a game, idea, or experiment. This often involves some kind of humor or chance. Examples of experimental tourism include:

• Throwing a dart at a map and going wherever it lands- This is probably the most classic example of experimental tourism.
• Walking down a street and turn in alternate directions at each corner- For example, turn left on the first corner, turn right at the next, etc.
• Going to the airport and buying the next available ticket- Another classic example.
• Going to a popular tourist site and taking a photo in the opposite direction- This gives you a different perspective of your destination. 
• Traveling separately to the same city with a friend and finding each other once you arrive- This turns travel into a game of hide and seek.
• Taking a map of the region you are visiting and randomly selecting a location on the map grid then going there- Similar to throwing a dart. 
• Visiting multiple locations of a particular business- For example, this experimental tourist has traveled to over 14,000 Starbucks locations around the world.

29. Danger Tourism

Similar to extreme tourism, danger tourism involves travel to dangerous places or participating in dangerous events or activities. In this type of tourism, there is a real risk of injury or death involved.

Examples of Danger Tourism

• Travel to regions that are at war or in states of unrest- Visiting Syria during the civil war or visiting Somalia, for example. 
• Travel to regions where terrorists are known to operate- Traveling to Northern Nigeria, for example.
• Participating in extreme sports- Diving with sharks without a cage or wingsuit diving, for example.
• Travel to high crime cities or regions- Visiting Caracas, Venezuela or Tijuana, Mexico for example.
• Traveling through inhospitable regions- Antarctica or the Sahara, for example.

There is a certain level of risk in all travel. Some trips are just on another level. In a danger tour, there is some chance that you are injured or killed.

30. Suicide Tourism

This isn’t a type of tour you want to go on, but I’ll describe it anyway because it is a type of tourism that, sadly, seems to be growing. Also known as euthanasia tourism, suicide tourism is traveling with the intent of committing suicide.

The main reason people choose to travel to commit suicide is because in some countries physician-assisted suicide is legal. Some countries sell drugs over the counter that can be used to commit suicide.

Suicide Tourism Destinations

• Switzerland- The law allows the right to assisted suicide to foreigners.
• The Netherlands- Dutch law permits physician-assisted suicide in some cases.
• Mexico- A particular drug, which is manufactured to euthanize pets, is sometimes purchased by humans trying to commit suicide.
• The United States- Currently Oregon and Washington have laws that allow residents the right to euthanasia under a strict set of circumstances.

31. Disaster Tourism

Disaster tourism is travel to a location where an environmental disaster is currently occurring or has occurred in recent years. This disaster could be man-made or natural. Most tourists choose to visit these destinations out of curiosity. Viewing an area that has been destroyed is interesting in a morbid kind of way. Looting could also be a motivation for criminals.

Examples of Disasters

• Terrorist attack
• Nuclear accident
• Accidental explosion

This is a controversial type of tourism. There are two schools of thought when it comes to the ethics of disaster tourism. Some people believe that it is immoral for tour companies to profit off of the bad fortune of others. Also that it is voyeuristic to essentially people watch during a low point in someone’s life.

Others say that disaster is good because it allows people to see first hand what exactly is happening. This raises awareness and allows people to be empathetic to fellow human beings going through a rough time. Disaster tourism may also stimulate the local economy during a time where money is needed.

Both sides have a point. In my opinion, disaster tourism is fine as long as you aren’t adding to the suffering by making the life of the victims harder. For example, looting during a disaster situation is unacceptable.

Disaster Tourism Destinations

• The site of the 1986 Chornobyl nuclear disaster- This is probably the most famous disaster tourism destination. Even though it’s been over 30 years since the meltdown, the region is still suffering from the effects of radiation. Most tourists visit the site on organized tours from Kyiv.
• New Orleans after Hurricane Katrina- Even after almost 15 years, effects from the hurricane can still be seen in the city. Organized tours take visitors to different neighborhoods to teach about the events and history of the city.
• Pompeii- The city was destroyed during the eruption of Mount Vesuvius in 79 AD. Today, over 2.5 million tourists visit each year.
• The site of the Hindenburg incident- On May 6, 1937, the Hindenburg airship blew up near Lakehurst Naval Air Station in New Jersey. Today, a plaque marks the site of the accident.

32. War Tourism

War tourism is defined as recreational travel to a former or active war zone. The purpose is usually to better understand the history of a particular war or battle.

The most common form of war tourism is travel to battlegrounds from famous wars. At these sites, you’ll find plaques, museums, artifacts, and tours of the actual battle sites.

Some hardcore travelers choose to visit active war zones for the thrill and unique experience. Of course, this practice is incredibly dangerous and controversial.

War Tourism Destinations

• WWI Battlegrounds- Including Verdun, Somme, Ypres, and more.
• WWII Sites- Including the site of the D day landing in Normandy, Oradour-Sur-Glane in France, Warsaw Ghetto, Concentration camps, Anne Frank’s House, Oscar Schindler’s factory in Krakow, and many more.
• US Civil War Battlegrounds- Including Fort Sumter, Shiloh, Antietam, Gettysburg, and more.
• Active war zones- A few possible destinations include Ukraine, Yemen, and Syria. Some sources also consider parts of Mexico to be active war zones in the war on drugs.

33. Urban Exploration Tourism

Urban exploration is a type of tourism that involves exploring man-made structures. Usually, these are places that have been abandoned and left to sit for long periods without any upkeep. These sites are in a state of ruin and decay. Urban exploration can also involve visiting sites that are just hidden or difficult to access.

This type of tourism usually involves trespassing and can result in fines or punishment. There can be some danger involved as well. Dilapidated buildings may not be structurally sound. It would be easy to fall and injure yourself. You could inadvertently expose yourself to asbestos as well as toxic chemicals and gasses. There is a high level of risk involved.

Urban Exploration Tourism Destinations

• Abandonments- Visiting abandoned places of any kind including houses, factories, asylums, amusement parks, schools, etc. are all forms of urban exploration tourism. For example, some tourists visit Detroit to view the large number of homes and factories that were abandoned during the population decline of the city. Japan also has a large amount of abandoned infrastructure due to its rapid industrialization and economic decline of the late 80s and early 90s. The Salton Sea in California is another popular destination to view abandoned homes, roads, and other infrastructure.
• Rooftops- Some urban explorers climb to the top of buildings and structures to enjoy a bird’s eye view of the area. These structures could be in use or vacant.
• Catacombs- A number of cities have underground catacombs including Paris, Odessa, Rome, and Naples. Explorers usually find an entrance and visit parts of the tunnels that are not open to tourists.
• Tunnels- Utility and transit tunnels are popular areas for urban explorers to visit. They seek out an access location, enter the tunnel, and begin exploration. Many large institutions like hospitals and universities have utility tunnels. Large cities have transit tunnels where underground trains run. These tunnels could be in use or abandoned.
• Sewers and storm drains- This type of urban exploration involves finding an entrance to a city’s underground water and waste management system.

34. Budget Tourism (Budget Travel)

Budget tourism involves travel on with a small amount of money. Limiting your budget can be done for the purpose of adventure or simply due to a lack of funds. Budget tourism proves that you don’t have to be wealthy to travel. 

Backpackers are the most common type of budget tourist. This style of travel involves traveling by public transportation and staying in hostel dorms most nights. Bicycle tourists, hitchhikers, vagabonds, campers, and hikers can also be considered budget tourists.

The budget depends on where you’re traveling and how many comforts you’re willing to give up. Some travelers can get by on $5-$10 per day. This is what I would consider budget travel. Other travelers consider $100 per day to be a low budget. The average budget tourist probably spends somewhere around $1000 per month on average.

A few ways to cut your travel budget include: 

• Hitchhiking- This is a great way to cut your transportation budget. In much of the world, it’s easy to get a free ride between cities. In some places, you’re expected to help with gas money. 
• Wild camping- If you travel with a shelter and sleeping bag, you can sleep for free in many places around the world. Sometimes this is legal and sometimes it’s not. 
• Foraging- If you’re familiar with the local flora, you can harvest many types of berries, mushrooms, nuts, etc. This can help you cut your food budget. 
• Couchsurfing- Another great way to cut your accommodation budget. Several websites exist which can help you find a host including Couchurfing.com and Warmshowers.org. 
• Walking and Cycling- Cut your transportation budget by traveling under your own power.
• Cooking your own food- It’s much cheaper to buy groceries and cook for yourself than to eat in restaurants. Even if you don’t have a kitchen, you can cook up some basic meals in your hotel room.

Budget Tourism Destinations

• India- This is the ultimate budget tourism destination. Shoestring travelers can get by on as little as $15 per day while maintaining a comfortable diet and lifestyle. 
• Southeast Asia- This is the top destination for budget tourists. It’s fairly easy to get by on $20 per day and live in relative comfort. The cheapest countries in the region include Cambodia, the Philippines, and Indonesia. Thailand, Vietnam, Laos, and Malaysia are also very affordable to travel.
• Central America- This is another incredibly affordable region. It’s possible to get by on around $20 per day in most of the region. Some of the cheaper countries include Guatemala, El Salvador, Honduras, and Nicaragua. Costa Rica and Panama are not budget tourist destinations.
• Eastern Europe- This region isn’t the cheapest but it offers excellent value. Some of the cheaper countries include Bulgaria, Romania, Ukraine, Moldova, Albania, and Macedonia.  

35. Space Tourism

This type of tourism involves travel to space for recreational purposes. This could mean orbital, suborbital, or lunar space. 

So far, only a handful of people have traveled to space recreationally. Between 2001 and 2009, the Russian Space Agency allowed civilians to travel to the International Space Station in a Soyuz spacecraft. This is no longer an option.

At this time, there are no available space tourism options but there are a few companies working on it. Within the next few years, aerospace companies like Boeing, Space X, Blue Origin, and Virgin Galactic plan to begin offering recreational trips into space. 

36. Wildlife Tourism

Wildlife tourism is travel for the purpose of viewing and interacting with animals and plants in their native habitat. Most wildlife tourism takes place in protected areas such as national parks and game reserves.

The best example of wildlife tourism is a safari. Millions of people travel to Africa every year to view elephants, rhinos, giraffes, zebras, leopards, and lions in their natural habitat. A few top destinations include Kenya, Tanzania, and South Africa. Some popular safari parks include Serengeti National Park, Masai Mara National Reserve, Ngorongoro Crater, Kruger National Park, Ambroseli National Park, and Chobe National Park. Another example of wildlife tourism is whale watching.

A few more popular wildlife tourism destination is the Galapagos Islands, Borneo, Madagascar, and Costa Rica.

37. Sustainable Tourism

Sustainable Tourism is an approach to travel that focuses on environmental, social, and cultural conservation. It involves minimizing the negative impacts of tourism while maximizing its potential for benefiting local communities and providing an enjoyable experience for tourists.

Sustainable tourism emphasizes awareness of environmental challenges, caring for both people and the planet by reducing the consumption of natural resources, supporting local economies, and preserving local culture. The goal is to create a better environment for future generations.

38. Educational Tourism

Educational tourism is a type of tourism where the goal is to learn something new and broaden your horizons. This could be formal education through a university or school. For example, study abroad is a form of educational tourism.

Traveling to learn another language could also be a form of educational tourism. Many people travel to Latin America to take Spanish language courses.

Traveling to learn a new skill could also be a form of educational tourism. For example, maybe you’re traveling to take surf lessons, ski lessons, or SCUBA diving lessons.

Traveling to learn about history or culture could also be a form of educational tourism. Maybe you’re visiting museums, battlegrounds, or attending a cultural event with the goal of learning.

39. Mass Tourism

Mass tourism involves thousands or even tens of thousands of people traveling to the same destination for the purpose of tourism. They could be traveling to a resort, city, or a particular event. Mass tourism is one of the most common types of tourism.

For example, a good example of mass tourism is Disney theme parks. Around 161,000 people visit a Disney park per day. Cruises are another good example of mass tourism. The largest cruise ship can hold almost 10,000 passengers.

Some cities also attract massive amounts of foreign tourists. For example, Venice is probably the best example. Bali, Barcelona, and Amsterdam also experience mass tourism.

Events such as Carnival, Oktoberfest, and Mardi Gras also attract mass tourism. Religious events such as Hajj can also be considered mass tourism.

40. Music Tourism

Music tourism is travel for the purpose of attending music festivals or watching a musical performance. If you travel to see your favorite artist perform, you’re a music tourist. A few of the most popular music tourism destinations include Memphis, Berlin, Havana, London, Vienna, and Tokyo.

41. Wine Tourism

Wine tourism involves travel for the purpose of tasting, drinking, and buying wine. During a wine tour, you could visit different wineries, sample different wines, walk around the vineyard, or even learn about wine making. It is a type of food tourism. Wine tourism is also known as Enotourism, oenotourism, or vinitourism.

A few of the most popular destinations for wine tourism include France, Italy, Portugal, Argentina, Greece, Australia, Spain, New Zealand, Georgia, South Africa, and the United States.

42. Beach Tourism

Beach tourism involves visiting beaches, coastal cities, and beach resorts with the intention of enjoying the beach, sun, sand, and water sports. This is one of the most common types of tourism. Millions of people travel to the beach every year.

A few of the top beach tourism destinations include Spain, Thailand, Australia, the United States, Brazil, Mauritius, the Bahamas, the Philippines, and more. There are thousands of spectacular beaches around the world.

43. International Tourism

International tourism is travel to another country. It is an important aspect of the global economy, as tourists contribute by spending money on hotels, restaurants, transportation, and entertainment. International tourism is a major part of the tourism industry. In addition to money, international tourism also brings culture, knowledge, and understanding. This can help to bridge divides between nations and cultures.

Whenever you travel to another country, you are participating in international tourism. Even if you just cross over the border for a day. International tourism is generally more expensive than domestic tourism.

International tourism is also known as outbound tourism when leaving your home country. It is considered inbound tourism for the country you’re visiting. Many travel agencies specialize in international tourism.

The top 10 most popular international tourism destinations include:

• The United Kingdom

44. Atomic Tourism

This unique type of tourism involves traveling to learn about the atomic age to learn about history. For example, you could visit an atomic test site, museum, missile silo, delivery vehicle, nuclear disaster site, nuclear power plant, or a memorial.

A few of the most well-known atomic tourism sites include the Chornobyl Exclusion Zone, Hiroshima Peace Memorial Park, Bikini Atoll, The National Museum of Nuclear Science & History, the Nevada Test Site, the Trinity Site, Hanford, and more.

Final Thoughts

According to the World Tourism Organization, “Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes.”

As we have seen, there are many different types of tourism. The tourism industry is a major part of the global economy. Traditional vacations to a resort or the beach are great but sometimes it’s nice to try something a bit different. Hopefully, this list of 44 types of tourism helps you expand your horizons while planning your next big trip.

One thing to keep in mind is that you don’t need to plan your whole trip around one type of tourism. For example, maybe you’re a foodie but you also want to give surfing a try. You can be a food tourist and extreme tourist in the same trip. Simply choose a destination that allows you to do both. Mexico would work great for this example. 

I’m pretty open-minded. Personally, I always like to try something different when I travel. I believe that tourists should be able to go anywhere they want, see anything they want, and do anything they want as long as they don’t harm anyone or cause any damage to the natural areas. I always try to choose a destination that allows me to experience something that I’ve never experienced before. 

What are your favorite types of tourism? Share your experience in the comments below!

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Zachary Friedman is an accomplished travel writer and professional blogger. Since 2011, he has traveled to 66 countries and 6 continents. He founded ‘Where The Road Forks’ in 2017 to provide readers with information and insights based on his travel and outdoor recreation experience and expertise. Zachary is also an avid cyclist and hiker. Living as a digital nomad, Zachary balances his professional life with his passions for hiking, camping, cycling, and worldwide exploration. For a deeper dive into his journey and background, visit the About page. For inquiries and collaborations, please reach out through the Contact page. You can also follow him on Facebook.

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Sunday 7th of January 2024

What an interesting read! I’d never thought about some of these. Sober travel is also very popular these days and has some popular destinations.

Zachary Friedman

Friday 12th of January 2024

Thanks for reading. Sober travel is a great idea! I'll add that one to the list

12 innovative sustainable tourism attractions you can visit around the world

Apr 4, 2022 • 5 min read

Check out these innovative sustainable attractions worldwide, like the Jewel at Changi Airport © Travel man / Shutterstock

More and more travelers are looking beyond the most affordable and comfortable way to travel and are putting more thought into how their choices might affect the destination they want to visit. 

As travel priorities shift, on top of having a great time travelers increasingly want to do the right thing by the places they visit. In this extract from Sustainable Escapes , Lonely Planet looks at how 12 worldwide tourist attractions have approached sustainability in an innovative way. 

Jewel at Changi, Singapore, is an indoor oasis

First came Gardens by the Bay with its solar-harvesting Supertrees, and in 2019 Singapore upped its urban garden game with an airport terminal you’ll never want to leave. Harnessing cutting-edge sustainable technology, Jewel at Changi is a green oasis, complete with a hedge maze, a canopy bridge, and the world’s tallest indoor waterfall.

The Points Guy:  8 sustainable travel tips from expert green travelers

New York's Climate Museum aims to inspire action on the climate crisis

New York City ’s Climate Museum has won a legion of fans for over 200 innovative public exhibitions and events it has hosted around the city since 2017. Examples include youth spoken-word programs dedicated to themes of climate change;  Climate Signals , a city-wide public art installation by US artist Justin Brice Guariglia, which flashed climate change alerts in five languages; and Beyond Lies , a public art exhibition by British illustrator and journalist Mona Chalabi, that examines climate disinformation from the fossil fuel industry. 

Cape Town's Table Mountain cableway has been carbon-neutral since 2016

Hiking Table Mountain is a quintessential Cape Town experience. But those who prefer to ride the cable car can still feel good about it. The cableway has been carbon-neutral since 2016, and maintains one of the most cohesive responsible tourism policies around, with careful water management and waste reduction practices in place.

Copenhill, Copenhagen's ski slope, is on top of a power plant

Urban ski slopes typically take the form of emissions-emitting indoor centers. But not Copenhill . Opened in 2019, this artificial ski slope sits atop Amager Bakke, a waste-to-power plant central to Copenhagen ’s goal of becoming the world’s first carbon-neutral city . The complex also has a 280ft (85m) climbing wall (the world’s highest) and, like all good ski resorts, an après-ski bar.

Byron Bay, Australia, has the world's first solar-powered train 

Connecting the center of surf town  Byron Bay  to a vibrant arts estate, the world’s first solar-powered train made its maiden journey on a scenic 1.9 mile (3km) stretch of disused rail line in 2017. In lieu of ticket machines, fares are collected by a conductor on the beautifully refurbished heritage train.

Sustainability is central at the Azurmendi restaurant near Bilbao, Spain

Proving it’s haute to be sustainable, Azurmendi , a three-Michelin-star restaurant near Bilbao , has twice won the sustainable restaurant award from World’s 50 Best Restaurants . The hilltop atrium building harnesses solar and geothermal energy, and guests can tour the on-site greenhouses and vegetable gardens that supply the inventive menus.

England's Eden Project recreates major climate systems

Occupying the site of an excavated china clay pit, the Eden Project education charity and visitor’s center in Cornwall , England , features huge biomes housing exhibitions, gardens, and the largest indoor rainforest in the world. It’s also home to the UK’s longest and fastest zip line, and a play tower for kids designed to introduce little ones to the concept of pollination. 

Ocean Atlas in the Bahamas is an artwork and artificial reef

British sculptor and environmental activist Jason deCaires Taylor is famous for his surreal underwater sculptures that double as artificial reefs. Ocean Atlas  – depicting a young girl supporting the ceiling of the water, much like the mythological Greek Titan shouldered the burden of the heavens – is a 60-plus-ton sculpture in Nassau , intended to symbolize the environmental burden we are asking future generations to carry.

A former nuclear reactor is now a theme park at Wunderland Kalkar, Germany

Following the 1986 Chernobyl disaster , German authorities decided not to put its new multi-billion-euro nuclear reactor near the Dutch border into operation. But it wasn’t a complete write-off. In the 1990s, the site was transformed into Wunderland Kalkar , an amusement park, complete with a swing ride inside the reactor’s cooling tower.

Vena Cava winery in Mexico is constructed from recycled materials

Vena Cava calls itself the hippest winery in Mexico , and when you lay eyes on this all-organic Baja winery – which was constructed from reclaimed fishing boats and other recycled materials – it’s difficult to disagree. Better yet, its cellar door is open for tastings every day of the week.

Minimize your impact when bird-watching from Tij Observatory, Netherlands

Taking its form from a tern’s egg, Tij Observatory is a stunning public birdwatching observatory in Scheelhoek Nature Reserve in Stellendam, the Netherlands , designed to rest as lightly on nature as possible. Built with sustainable wood and clad in thatched reeds, the observatory is reached via a tunnel built from recycled bulkheads to minimize disturbance to birds.

Jubileumsparken is a huge park project in Gothenburg , Sweden

The city of Lund might be getting a bicycle-powered museum in 2024, but there’s another great ecofriendly Swedish attraction you can visit now. Jubileumsparken is the ongoing redevelopment of a Gothenburg port area into an ultra-sustainable leisure hub to meet residents' requests for better access to the river and more green areas in the city. Two baths and a sauna were constructed, with ongoing work to introduce new children's play areas. Gothenburg has been ranked number one sustainable destination in the Global Destination Sustainability Index five times.

You might also like: 10 incredible places to learn to scuba dive    8 rewilding projects you can visit in Europe    The world's eco-luxury resorts that are worth the hype   

This article was first published Oct 5, 2020 and updated Apr 4, 2022.

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Sustainable Tourism Practices and Destinations: Examples from Around the World

Sustainable Tourism Practices: Sustainable tourism is a growing trend in the travel industry that focuses on minimizing the environmental and social impact of tourism while providing economic benefits to local communities. From eco-friendly accommodations to responsible travel practices, there are many ways that tourism can be made more sustainable. Around the world, destinations and businesses are implementing sustainable tourismthat support conservation, reduce carbon emissions, and promote local cultural heritage. These efforts not only benefit the planet, but also provide a unique and authentic travel experience for visitors. In this context, we will explore some of the sustainable tourism and destinations from around the world that are leading the way in promoting responsible and ethical tourism.

Here are 40 examples of sustainable tourism and destinations from around the world:

• The Galapagos Islands, Ecuador – A protected wildlife sanctuary that limits visitor numbers to prevent environmental damage and promote sustainable tourism.
• Costa Rica – A country that has made a strong commitment to sustainable tourism, with a focus on eco-tourism, community-based tourism, and conservation efforts.
• Bhutan – A country that measures its economic success through a Gross National Happiness index, which includes the protection of the environment and cultural heritage.
• Norway – A country that is known for its sustainable tourism, including eco-friendly transportation, green energy, and sustainable tourism certification programs.
• The Netherlands – A country that is promoting sustainable tourism through initiatives such as green hotels, bike-friendly cities, and nature conservation programs.
• New Zealand – A country that has a strong focus on sustainable tourism, including eco-tourism, conservation efforts, and responsible travel practices.
• The Amazon Rainforest, Brazil – A region that has adopted sustainable tourism to promote conservation and support local communities.
• The Great Barrier Reef, Australia – A protected marine park that promotes sustainable tourism, such as reducing carbon emissions and protecting the natural environment.
• Kenya – A country that has implemented sustainable tourism, including wildlife conservation, community-based tourism, and eco-friendly lodges.
• Iceland – A country that is promoting sustainable tourism through eco-friendly transportation, renewable energy, and eco-certification programs.
• South Africa – A country that is known for its conservation efforts, including wildlife protection and community-based tourism.
• The Azores, Portugal – A group of islands that is promoting sustainable tourism through eco-tourism, whale watching, and nature conservation programs.
• The Serengeti, Tanzania – A protected wildlife sanctuary that promotes responsible tourism practices, such as reducing carbon emissions and supporting local communities.
• The Cook Islands, Pacific Ocean – A group of islands that is committed to sustainable tourism, including protecting the environment and supporting local communities.
• Thailand – A country that has implemented sustainable practices, including community-based tourism, wildlife conservation, and responsible travel.
• The Faroe Islands, Denmark – A group of islands that is promoting sustainable tourism through eco-friendly transportation, sustainable seafood, and nature conservation programs.
• The Lake District, England – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Annapurna Region, Nepal – A region that is promoting sustainable tourism through community-based tourism, conservation efforts, and responsible trekking practices.
• The Maasai Mara, Kenya – A protected wildlife reserve that promotes sustainable practices, such as reducing carbon emissions and supporting local communities.
• The Blue Mountains, Australia – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• Guna Yala, Panama – A protected indigenous territory that promotes sustainable tourism, such as supporting traditional livelihoods and preserving cultural heritage.
• The Isle of Eigg, Scotland – An island that is promoting sustainable tourism through renewable energy, eco-friendly accommodations, and community-based tourism initiatives.
• The San Blas Islands, Panama – A group of islands that is promoting sustainable tourism through eco-tourism, community-based tourism, and responsible travel practices.
• The Burren, Ireland – A protected national park that promotes sustainable practices, such as reducing carbon emissions and supporting local communities.
• The Bay of Fundy, Canada – A protected marine park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Lofoten Islands, Norway – An archipelago that is promoting sustainable tourism through eco-friendly transportation, responsible fishing, and community-based tourism initiatives.
• The Tongariro National Park, New Zealand – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Danube Delta, Romania – A protected wetland that promotes sustainable tourism practices, such as eco-tourism and responsible travel practices.
• The Douro Valley, Portugal – A region that is promoting sustainable tourism through eco-tourism, responsible wine tourism, and community-based tourism initiatives.
• The Lake Titicaca, Peru/Bolivia – A protected lake that promotes sustainable tourism, such as preserving cultural heritage and supporting traditional livelihoods.
• The Everglades, United States – A protected wetland that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Cinque Terre, Italy – A protected coastal area that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Mekong Delta, Vietnam – A region that is promoting sustainable tourism through eco-tourism, responsible travel practices, and community-based tourism initiatives.
• The Lake District, Chile – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Sinharaja Forest Reserve , Sri Lanka – A protected rainforest that promotes sustainable tourism, such as eco-tourism and responsible travel practices.
• The Jasper National Park, Canada – A protected national park that promotes sustainable tourism practices, such as reducing carbon emissions and supporting local communities.
• The Arctic, various countries – A region that is promoting sustainable tourism through eco-tourism, responsible travel practices, and nature conservation programs.
• The Torres del Paine National Park, Chile – A protected national park that promotes sustainable tourism, such as reducing carbon emissions and supporting local communities.
• The Sagarmatha National Park, Nepal – A protected national park that promotes sustainable tourism practices, such as eco-tourism and responsible trekking practices.
• The Monteverde Cloud Forest Reserve, Costa Rica – A protected cloud forest that promotes sustainable tourism practices, such as eco-tourism and nature conservation programs.

These are just a few more examples of the many destinations and businesses around the world that are adopting sustainable tourism. With a growing focus on responsible and ethical tourism, sustainable tourism is becoming an increasingly important industry worldwide.

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Frequently Asked Questions About Sustainable Tourism Practices

What is sustainable tourism?

Sustainable tourism is a form of tourism that focuses on minimizing the environmental and social impact of travel while providing economic benefits to local communities.

What are some sustainable tourism practices?

Some sustainable tourism practices include supporting conservation efforts, reducing carbon emissions, promoting local cultural heritage, and supporting local communities through community-based tourism initiatives.

Why is sustainable tourism important?

Sustainable tourism is important because it helps to preserve natural and cultural resources, provides economic benefits to local communities, and promotes responsible and ethical travel practices.

How can travelers practice sustainable tourism?

Travelers can practice sustainable tourism by supporting eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What are some examples of sustainable tourism destinations?

Some examples of sustainable tourism destinations include national parks, protected areas, eco-tourism lodges, and community-based tourism initiatives.

How can tourism businesses implement sustainable tourism practices?

Tourism businesses can implement sustainable practices by reducing their carbon emissions, supporting local communities, promoting conservation efforts, and adopting eco-friendly practices.

What is community-based tourism?

Community-based tourism is a form of tourism that involves local communities in the tourism industry, providing economic benefits while preserving local culture and traditions.

What is responsible tourism?

Responsible tourism is a form of tourism that focuses on minimizing the environmental and social impact of travel while providing economic benefits to local communities and promoting cultural awareness.

What is the difference between sustainable tourism and ecotourism?

Sustainable tourism is a broader concept that encompasses all forms of tourism that are socially, economically, and environmentally responsible, while ecotourism is a specific form of tourism that focuses on nature-based experiences that support conservation efforts.

How does sustainable tourism benefit local communities?

Sustainable tourism benefits local communities by providing economic benefits through job creation and supporting local businesses, while also preserving cultural heritage and traditions.

How can tourists ensure they are practicing sustainable tourism?

Tourists can ensure they are practicing sustainable tourism by choosing eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What role do governments play in promoting sustainable tourism?

Governments play an important role in promoting sustainable tourism by establishing policies and regulations that support conservation efforts, promoting sustainable practices, and providing funding for sustainable tourism initiatives.

What are some challenges to implementing sustainable tourism practices?

Some challenges to implementing sustainable tourism practices include the high cost of implementing eco-friendly practices, lack of awareness among tourists, and limited resources in developing countries.

What is the role of tourism businesses in promoting sustainable tourism?

Tourism businesses play a critical role in promoting sustainable tourism by adopting eco-friendly practices, supporting conservation efforts, and engaging with local communities to ensure their economic benefits are sustainable.

What is the impact of sustainable tourism on the environment?

Sustainable tourism aims to minimize the impact of tourism on the environment by reducing carbon emissions, supporting conservation efforts, and promoting eco-friendly practices. This can have a positive impact on the environment by preserving natural resources and reducing pollution.

What is the role of tourists in promoting sustainable tourism?

Tourists have a crucial role to play in promoting sustainable tourism by supporting eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint.

What is the role of local communities in sustainable tourism?

Local communities play a vital role in sustainable tourism by providing unique cultural experiences, supporting conservation efforts, and benefitting from the economic opportunities that tourism can bring. Sustainable tourism initiatives often involve working with local communities to ensure their voices are heard and their needs are met.

How can sustainable tourism help preserve cultural heritage?

Sustainable tourism can help preserve cultural heritage by supporting local cultural practices and traditions, promoting cultural awareness, and providing economic benefits to local communities. In doing so, it helps to maintain and celebrate cultural diversity and promote the value of cultural heritage.

What is the impact of sustainable tourism on the economy?

Sustainable tourism can have a positive impact on the economy by providing job opportunities, supporting local businesses, and promoting economic growth in tourism-dependent communities. It can also encourage investment in infrastructure and services, leading to long-term economic benefits.

What is the role of education in promoting sustainable tourism?

Education plays a critical role in promoting sustainable tourism by raising awareness among tourists, tourism businesses, and local communities. It can help to promote best practices, encourage responsible travel behavior, and foster a culture of sustainability.

How can technology be used to promote sustainable tourism?

Technology can be used to promote sustainable tourism by supporting digital platforms that provide information and resources for sustainable travel, reducing the need for paper-based materials and promoting more efficient and eco-friendly travel methods.

What is the role of sustainable tourism in climate change mitigation?

Sustainable tourism can contribute to climate change mitigation by promoting low-carbon travel options, reducing carbon emissions, and supporting conservation efforts that help to mitigate the impact of climate change on natural resources.

How can sustainable tourism be measured?

Sustainable tourism can be measured using a range of indicators, such as carbon emissions, waste reduction, water conservation, and economic impact. There are also several certification programs and sustainability standards that can be used to assess the sustainability of tourism businesses and destinations.

How can travelers support sustainable tourism initiatives?

Travelers can support sustainable tourism initiatives by choosing eco-friendly accommodations, engaging in responsible travel practices, supporting local communities, and minimizing their carbon footprint. They can also seek out sustainable tourism certification programs and support businesses that are committed to sustainable tourism practices.

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Sustainability Success

10 Sustainable Tourism Examples

Tourism is fun; you get to meet new people, learn about new cultures and build beautiful memories that will last forever. However, as a tourist, have you ever paused to think that the areas you visit are actually people’s homes? And, of course, you wouldn’t want to ruin the homes and environments of other people, right? 

This is where green tourism comes in. Sustainable tourism factors in the economic , environmental , and social aspects of tourism, ensuring that it does not have any negative consequences on the environment. In addition to protecting the environment, sustainable tourism also protects the local communities and businesses.

In this article, I will go through 10 sustainable tourism examples around the world!

Here are 10 remarkable examples of sustainable tourism for environmentally conscious persons, including both luxury travel and budget options! Responsible tourism examples:

1. Feynan Ecolodge – Jordan

The first ecolodge of its kind in Jordan, Feynan Ecolodge was designed to reflect the architectural style of the ancient caravanserai and was built in 2005 by the Royal Society for the Conservation of Nature.

In 2009, EcoHotels took over the management and operation of the lodge, offering travelers an opportunity to experience the wild nature of Jordan, meet its natives and explore its ancient history. All of this with minimal impact on the environment!

Feynan Ecolodge is found deep in the Dana Biosphere Nature Reserve; a mountainous place located in Jordan.

It is one of the best examples of sustainable tourism globally, with the National Geographic Traveler Magazine ranking it among the top 25 ecolodges globally.

The lodge has partnered with the Royal Society for the Conservation of Nature to provide solar-powered accommodation. The use of solar as the main source of energy greatly reduces the carbon footprint released and led them to win the World Responsible Tourism Award in 2019. Therefore, guests who use these accommodation services play a role in protecting the environment.

Dana Biosphere Reserve is one of the largest nature reserves in Jordan. It was established in 1989 to protect the area’s diverse wildlife, geology, and landscape. The reserve encompasses four different bio-geographical zones: Mediterranean, Irano-Turanian, Saharo-Arabian, and Sudanian. It is home to 800 plant species and 449 animal species, including several globally threatened/endangered species.

The Bedouin people are the original inhabitants of Jordan and are considered the backbone of the country. The Bedouin culture has transformed over time, as many people have left the traditional lifestyle and migrated to cities. However, there is still a small community of Bedouins who continue to live in the Feynan area, and geotourism has been helpful in preserving this culture.

As you can see, the Feynan Ecolodge is acting on all three pillars of sustainability (or the 3 E’s of sustainability ) by supporting the local culture (promoting cultural sustainability ), preserving the environment, and improving the local economy.

The Feynan Ecolodge is without a doubt one of the great examples of sustainable tourism, as well as an example of environmental responsibility !

2. Mdumbi Backpackers Hostel – South Africa

The Mdumbi Backpackers Hostel is specifically designed for people who like sustainable tourism.

Mdumbi Backpackers is a community-driven backpacker hostel located in the Transkei with panoramic views of the coast. They promote community involvement and sustainable eco-tourism.

The nearby beach was voted the best beach in Southern Africa, with world-class surf and incredible hiking and exploration opportunities, Mdumbi is a hidden gem not to be missed.

It provides an ideal base for whale-watching, hiking, and doing other outdoor tourist activities. The hostel uses multiple eco-friendly tools and practices, all of which are aimed to encourage more sustainable green tourism.

For example, all the accommodations use solar power and include a waste management system that is sustainable.

Besides, the hostel has a special ownership model, so that even local employees can own shares in the hostel.

3. Six Senses Resort – Fiji

The Six Senses Resort in Fiji resort is located on Malolo island at a secluded bay. The 5-star luxury resort can be said to meet all the sustainable tourism guidelines and principles.

Six Senses Fiji is committed to sustainability , with 100% solar power, programs to conserve energy and rainwater, make high-quality drinking water, and locally grow organic produce.

For example, Six Senses Resort uses solar energy to power the entire resort . Also, it established rain capture and efficient water filtration systems that help to reduce the usage of plastic bottles.

The resort has one of the largest off-grid solar installations in the Southern Hemisphere, using batteries to power the resort and the desalination plant.

In addition, the resort encourages recycling and re-using of materials, minimizing overall wastage and the release of harmful gases due to wastage.

Furthermore, the Six Senses Resort greatly supports different causes and programs aimed to help the local communities lead a more sustainable life.

For example, the resort works with Rise Beyond the Reef , an NGO that teaches women in remote communities to create marketable goods using traditional skills.

The Six Senses Resort in Fiji is clearly an amazing luxury eco-tourism example and a great option for those who can afford it!

4. Bom Bom Water Project – Príncipe Island – Africa

This water project is controlled and managed by the Bom Bom Resort . This luxury resort can be found in Príncipe and Sao Tome, an island that is located off the western coast of Gabon, West Africa.

This resort has a recycling scheme that involves replacing used water bottles with a stainless steel bottle (known as the “Biosphere Bottle”) that can be refilled.

So far, this recycling scheme has led to the removal of over 300,000 plastic bottles; a result that has contributed to a cleaner and more sustainable island.

More so, the Bom Bom Resort supports the water purification fountains and recycling projects established by UNESCO and the Príncipe Island World Biosphere Reserve.

It has established 13 water stations in different parts of the island, where tourists can refill their Biosphere Bottles. Besides, the resort encourages tourists and guests to take part in the sustainable programs available.

If you are interested in visiting this luxury eco-tourism option, then you can check a detailed review by some of their guests!

5. Inkaterra Hotels – Peru

Inkaterra Hotels is a 100% carbon-neutral organization with 47 years of experience in practicing sustainable tourism with its eco-lodges. Not bad for those luxury ecolodge options!

These hotels can be found in different parts of Peru, such as Tambopata, Machu Picchu Pueblo, Cusco, and Sacred Valley.

They were crowned by Greeninitiative , an organization endorsed by the United Nations (UN), as the very first “Climate Positive” hotel brand in the world.

All the lodges in these hotels are built using locally-sourced products; eliminating any transportation which would’ve led to a high carbon footprint.

Besides, the lodges are built in such a way that they do not ruin the environment or cause permanent damage.

Also, the Inkaterra Hotels provide support to education, scientific research, and local efforts aimed to conserve the environment and boost the economic condition of the locals.

Inkaterra Hotels is a great example of ecotourism , because the organization is truly aiming at sustainable development, by acting on all the 3 Ps of sustainability : people, profit, planet!

6. Atlantis Submarines – Hawaii

Sustainable tourism is not just about ecolodges, but also about experiences. Atlantis submarines in Hawaii offers the possibility to explore the submarine world in a more eco-friendly way.

The Atlantis Submarines are located in three different regions in Hawaii. They provide the thrill of diving up to 30 meters underwater to tourists and adventurous people.

Having been operational since 1988, the submarines are powered by environmental-friendly batteries. Therefore, they do not emit any pollutants or release harmful greenhouse gases in the atmosphere. 

Furthermore, all the Atlantis Submarines move quietly via the water without causing any environmental disturbance.

The company has also installed environmental-friendly artificial reefs in two different locations; these reefs help to re-establish healthy habitats for Marine life and fish.

Indeed, the Atlantis Submarines provide an eco-friendly way of exploring the deep sea.

7. BEES Elephant Sanctuary – Thailand

The BEES Elephant Sanctuary is located in rural Thailand in the Maechaem district. Most animal sanctuaries are considered unsustainable since most of the activities only function to exploit the animals kept there. However, the BEES sanctuary is different from these other sanctuaries, since it takes a different approach that aims to improve sustainability.

BEES was founded in 2011 by Burm Pornchai Rinkaew and Emily Rose McWilliam.

Emily traveled to Thailand as a teen in early 2009 and was appalled by the living conditions and hardships elephants experienced working in tourist camps. She made a promise to the elephants to do something about their plight and, at just 18 years of age, co-founded BEES with her partner Burm.

BEES provides a safe, natural home for elephants to just BE elephants and also rescues and provides care for local cats and dogs.

This sanctuary has adopted a sustainable approach known as the “No Contact – Hands Off Approach.” The hands-off policy prevents humans from forcing elephants into contact.

Also, all the elephants in the sanctuary have either been rented from the owners, retired, or rescued in the wild, in turn giving them a break from all the tough work that they do.

More so, the BEES sanctuary has set up different programs that allow people to work for the sanctuary, providing them with the opportunity to give back to nature.

8. Summit Expeditions & Nomadic Experience (SENE) – Tanzania

SENE is a tour operator company based in Tanzania . It offers a wide range of tours, such as around Zanzibar island, climbing up to the top of Mt. Kilimanjaro, Mbahe farm cottages , and other wildlife safaris. Since the company was established in 1998, it has been offering sustainable tours to tourists and jobs to the locals.

The SENE tour company is a member of “Leave No Trace”; a set of ethics whose main goal is to promote a sustainable world that will support many generations to come.

Also, they use portable toilets whose disposal systems are biodegradable.

In addition, the company encourages tourists to take alternative routes to their destination, so that they give the busier routers a chance to recuperate.

All these sustainable activities help to promote a healthier local environment in Tanzania.

9. Wavelength tours – Australia

Wavelength is a family-operated firm with a team made of local marine biologists or people who have spent most of their lives on the barrier reef. It provides snorkeling tours on the great barrier reef of Australia. However, unlike other similar snorkeling tour firms, Wavelength offers more environmentally friendly tours.

For example, the company takes only a small group of people for snorkeling. They also have a “no-touch” policy that prevents unnecessary disturbance of nature.

Also, all tourists are recommended to use environmental-friendly sunscreen that won’t have any negative impact on the corals and marine life.

All these sustainable solutions help to protect the great barrier reef, ensuring that it is not put under much pressure, which would in turn have significant effects on the environment.

Of course there is still more that could be done, but this company is surely doing some steps in the right direction.

10. Trash Hero – Thailand/Global

Trash Hero is a volunteer-led movement whose mission is to drive positive change within communities all over the world. It does so by encouraging communities globally to pick up rubbish and prevent plastic waste being dispersed in the local environment.

While Trash Hero was first started in Thailand, they have been establishing in 12 more countries.

They combine the effort of local communities and eco-friendly tourists by encouraging both parties to clean rubbish wherever they see it and work together to create a healthy, trash-free world.

Trash Hero also produces steel bottles that are more sustainable; the movement sells these bottles and also works with other businesses to make them more sustainable and greener.

Why is Sustainable Tourism Important?

The main goal of sustainable tourism is to minimize the negative impact that tourism has on the environment and local communities. It ensures that all resources are used in an optimal way, preventing over-consumption and wastage. In turn, sustainable tourism helps to preserve the natural world, as well as local traditions, culture and heritage.

Besides, sustainability tourism provides social and economic benefits to the local communities. This contributes to a mutually beneficial relationship of “give and take” where both locals and tourists gain equal benefits.

What’s even better, the sustainable activities involved with this form of tourism ensure the long-term future of travel, such that the environmental, economic, and social benefits are enjoyed now and by many more generations to come.

Sustainable tourism is not only good for business; it is also good for the environment, ensuring sustainability now and in the future. Therefore, unless you want to promote an unsustainable world, you need to ditch mass tourism and apply to tours that support sustainable tourism.

However, did you know that soon we may be getting also new ways to travel sustainably and enjoy an eco-friendly luxury vacation on the water? This may soon become available thanks to the new solar catamarans that are starting to become more mainstream!

Here are the 10 sustainable tourism examples I went through in this article:

• Feynan Ecolodge – Jordan
• Mdumbi Backpackers Hostel – South Africa
• Six Senses Resort – Fiji
• Bom Bom Water Project – Príncipe Island – Africa
• Inkaterra Hotels – Peru
• Atlantis Submarines – Hawaii
• BEES Elephant Sanctuary – Thailand
• Summit Expeditions & Nomadic Experience (SENE) – Tanzania
• Wavelength tours – Australia
• Trash Hero – Thailand/Global

I hope you enjoyed learning about those responsible tourism examples, and if you are not sure where to start, simply pick one of the 10 sustainable tourism examples discussed above. These destinations will not only give you the best time of your life, but also give you the opportunity to make a positive contribution to the world while you’re having fun!

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What Is Ecotourism? Definition, Examples, and Pros and Cons

• Chapman University
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Ecotourism Definition and Principles

Pros and cons.

• Examples of Ecotourism
• Frequently Asked Questions

Ecotourism is about more than simply visiting natural attractions or natural places; it’s about doing so in a responsible and sustainable manner. The term itself refers to traveling to natural areas with a focus on environmental conservation. The goal is to educate tourists about conservation efforts while offering them the chance to explore nature.

Ecotourism has benefited destinations like Madagascar, Ecuador, Kenya, and Costa Rica, and has helped provide economic growth in some of the world’s most impoverished communities. The global ecotourism market produced $92.2 billion in 2019 and is forecasted to generate $103.8 billion by 2027.

A conservationist by the name of Hector Ceballos-Lascurain is often credited with the first definition of ecotourism in 1987, that is, “tourism that consists in travelling to relatively undisturbed or uncontaminated natural areas with the specific object of studying, admiring and enjoying the scenery and its wild plants and animals, as well as any existing cultural manifestations (both past and present) found in these areas.”

The International Ecotourism Society (TIES), a non-profit organization dedicated to the development of ecotourism since 1990, defines ecotourism as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education [both in its staff and its guests].”

The International Union for Conservation of Nature (IUCN) looks at ecotourism as a significant tool for conservation, though it shouldn’t be seen as a fix-all when it comes to conservation challenges:

“There may be some areas that are just not appropriate for ecotourism development and some businesses that just won’t work in the larger tourism market. That is why it is so important to understand the basics of developing and running a successful business, to ensure that your business idea is viable and will be profitable, allowing it to most effectively benefit the surrounding environment and communities.”

Marketing an ecosystem, species, or landscape towards ecotourists helps create value, and that value can help raise funds to protect and conserve those natural resources.

Sustainable ecotourism should be guided by three core principles: conservation, communities, and education.

Conservation

Conservation is arguably the most important component of ecotourism because it should offer long-term, sustainable solutions to enhancing and protecting biodiversity and nature. This is typically achieved through economic incentives paid by tourists seeking a nature-based experience, but can also come from the tourism organizations themselves, research, or direct environmental conservation efforts.

Communities

Ecotourism should increase employment opportunities and empower local communities, helping in the fight against global social issues like poverty and achieving sustainable development.

Interpretation

One of the most overlooked aspects of ecotourism is the education component. Yes, we all want to see these beautiful, natural places, but it also pays to learn about them. Increasing awareness about environmental issues and promoting a greater understanding and appreciation for nature is arguably just as important as conservation.

As one of the fastest growing sectors of the tourism industry, there are bound to be some downsides to ecotourism. Whenever humans interact with animals or even with the environment, it risks the chance of human-wildlife conflict or other negative effects; if done so with respect and responsibility in mind, however, ecotourism can reap enormous benefits to protected areas.

As an industry that relies heavily on the presentation of eco-friendly components to attract customers, ecotourism has the inevitable potential as a vessel for greenwashing. Part of planning a trip rooted in ecotourism is doing research to ensure that an organization is truly providing substantial benefits to the environment rather than exploiting it.

Ecotourism Can Provide Sustainable Income for Local Communities

Sustainably managed ecotourism can support poverty alleviation by providing employment for local communities, which can offer them alternative means of livelihood outside of unsustainable ones (such as poaching).

Research published in Proceedings of the National Academy of Sciences found that communities in regions surrounding conservation areas in Costa Rica had poverty rates that were 16% lower than in areas that weren’t near protected parks. These protected areas didn’t just benefit from conservation funds due to ecotourism, but also helped to reduce poverty as well.

It Protects Natural Ecosystems

Ecotourism offers unique travel experiences focusing on nature and education, with an emphasis on sustainability and highlighting threatened or endangered species. It combines conservation with local communities and sustainable travel , highlighting principles (and operations) that minimize negative impacts and expose visitors to unique ecosystems and natural areas. When managed correctly, ecotourism can benefit both the traveler and the environment, since the money that goes into ecotourism often goes directly towards protecting the natural areas they visit.

Each year, researchers release findings on how tourist presence affects wildlife, sometimes with varying results. A study measuring levels of the stress hormone cortisol in wild habituated Malaysian orangutans found that the animals were not chronically stressed by the presence of ecotourists. The orangutans lived in the Lower Kinabatangan Wildlife Sanctuary, where a local community-managed organization operates while maintaining strict guidelines to protect them.

Ecotourism May Also Hurt Those Same Natural Ecosystems

Somewhat ironically, sometimes ecotourism can hurt ecosystems just as much as it can help. Another study in the journal Trends in Ecology and Evolution found that ecotourism can alter animal behaviors in ways that put them at risk. If the presence of humans changes the way animals behave, those changes may make them more vulnerable by influencing their reaction to predators or poachers.

It's not just the animals who are at risk. As ecotourism activities become too popular, it can lead to the construction of new infrastructure to accommodate more visitors. Similarly, more crowds mean more pressure on local resources, increased pollution, and a higher chance of damaging the soil and plant quality through erosion. On the social side, these activities may displace Indigenous groups or local communities from their native lands, preventing them from benefiting from the economic opportunities of tourism.

Ecotourism Offers the Opportunity to Experience Nature

Renown conservationist Jane Goodall has a famous quote: “Only if we understand, will we care. Only if we care, will we help. Only if we help, shall all be saved.” It can be difficult to understand something that we haven’t seen with our own eyes, and ecotourism gives travelers the opportunity to gain new experiences in natural areas while learning about the issues they face. 

Ecotourism also educates children about nature, potentially creating new generations of nature lovers that could someday become conservationists themselves. Even adult visitors may learn new ways to improve their ecological footprints .

EXAMPLES OF ECOTOURISM

The East African country has some competitive advantages over its neighbors thanks to its rich natural resources, paired with the fact that it has allocated over 25% of its total area to wildlife national parks and protected areas. Because of this, an estimated 90% of tourists visit to Tanzania seeking out ecotourism activities. Ecotourism, in turn, supports 400,000 jobs and accounts for 17.2% of the national GDP, earning about $1 billion each year as its leading economic sector.

Some of Tanzania’s biggest highlights include the Serengeti, Mount Kilimanjaro , and Zanzibar, though the country still often goes overlooked by American tourists. Visitors can take a walking safari tour in the famous Ngorongoro Conservation area, for example, with fees going to support the local Maasai community.

The country is also known for its chimpanzees , and there are several ecotourism opportunities in Gombe National Park that go directly towards protecting chimpanzee habitats.

Galapagos Islands

It comes as no surprise that the place first made famous by legendary naturalist Charles Darwin would go on to become one of the most sought-after ecotourism destinations on Earth, the Galapagos Islands .

The Directorate of the Galapagos National Park and the Ecuadorian Ministry of Tourism require tour providers to conserve water and energy, recycle waste, source locally produced goods, hire local employees with a fair wage, and offer employees additional training. A total of 97% of the land area on the Galapagos is part of the official national park, and all of its 330 islands have been divided into zones that are either completely free of human impact, protected restoration areas, or reduced impact zones adjacent to tourist-friendly areas.

Local authorities still have to be on their toes, however, since UNESCO lists increased tourism as one of the main threats facing the Galapagos today. The bulk of funding for the conservation and management of the archipelago comes from a combination of governmental institutions and entry fees paid by tourists.

Costa Rica is well-known throughout the world for its emphasis on nature-based tourism, from its numerous animal sanctuaries to its plethora of national parks and reserves. Programs like its “Ecological Blue Flag” program help inform tourists of beaches that have maintained a strict set of eco-friendly criteria.

The country’s forest cover went from 26% in 1983 to over 52% in 2021 thanks to the government’s decision to create more protected areas and promote ecotourism in the country . Now, over a quarter of its total land area is zoned as protected territory.

Costa Rica welcomes 1.7 million travelers per year, and most of them come to experience the country’s vibrant wildlife and diverse ecosystems. Its numerous biological reserves and protected parks hold some of the most extraordinary biodiversity on Earth, so the country takes special care to keep environmental conservation high on its list of priorities. 

New Zealand

In 2019, tourism generated $16.2 billion, or 5.8% of the GDP, in New Zealand. That same year, 8.4% of its citizens were employed in the tourism industry, and tourists generated $3.8 billion in tax revenue.

The country offers a vast number of ecotourism experiences, from animal sanctuaries to natural wildlife on land, sea, and even natural caves. New Zealand’s South Pacific environment, full of sights like glaciers and volcanic landscapes, is actually quite fragile, so the government puts a lot of effort into keeping it safe.

Tongariro National Park, for example, is the oldest national park in the country, and has been named by UNESCO as one of only 28 mixed cultural and natural World Heritage Sites. Its diverse volcanic landscapes and the cultural heritage of the indigenous Maori tribes within the create the perfect combination of community, education, and conservation.

How to Be a Responsible Ecotourist

• Ensure that the organizations you hire provide financial contributions to benefit conservation and find out where your money is going.
• Ask about specific steps the organization takes to protect the environment where they operate, such as recycling or promoting sustainable policies.
• Find out if they include the local community in their activities, such as hiring local guides, giving back, or through initiatives to empower the community.
• Make sure there are educational elements to the program. Does the organization take steps to respect the destination’s culture as well as its biodiversity?
• See if your organization is connected to a non-profit or charity like the International Ecotourism Society .
• Understand that wildlife interactions should be non-invasive and avoid negative impacts on the animals.

Ecotourism activities typically involve visiting and enjoying a natural place without disturbing the landscape or its inhabitants. This might involve going for a hike on a forest trail, mountain biking, surfing, bird watching, camping, or forest bathing . 

Traveling in a way that minimizes carbon emissions, like taking a train or bike instead of flying, may also be part of an ecotourism trip. Because these modes of travel tend to be slower, they may be appreciated as enjoyable and relaxing ecotourism activities.

The Wolf Conservation Center ’s programing in New York State is an example of ecotourism. This non-profit organization is dedicated to the preservation of endangered wolf species. It hosts educational sessions that allow visitors to observe wolves from a safe distance. These programs help to fund the nonprofit organization’s conservation and wildlife rehabilitation efforts.

Stonehouse, Bernard. " Ecotourism ." Environmental Geology: Encyclopedia of Earth Science , 1999, doi:10.1007/1-4020-4494-1_101

" What is Ecotourism? " The International Ecotourism Society .

" Tourism ." International Union for Conservation of Nature .

https://doi.org/10.1073/pnas.1307712111

https://doi.org/10.1371/journal.pone.0033357

https://doi.org/10.1016/j.tree.2015.09.010

https://doi.org/10.5897/JHMT2016.0207

" Galapagos Islands ." UNESCO .

" About Costa Rica ." Embassy of Costa Rica in Washington DC .

https://www.stats.govt.nz/information-releases/tourism-satellite-account-2019

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The 3 types of travel and tourism organisations

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There are many different types of travel and tourism organisations. From tour operators to airlines, to tourist boards and conservation activists, each organisation is different. However, most travel and tourism organisations can be grouped into one of three categories: private, public or voluntary. In this article I will explain what’s meant by each type of thew types of travel and tourism organisations.

Types of travel and tourism organisations

What is a private travel and tourism organisation, aims of private travel and tourism organisations, tour operators, travel agents, transport organisations and hubs, visitor attractions, accommodation providers, what is a public travel and tourism organisation, aims of public travel and tourism organisations, tourist information centres, tourist boards, local transport organisations, regulatory bodies, government bodies, what is a voluntary travel and tourism organisation, aims of voluntary travelled tourism organisations, pressure groups, types of travel and tourism organisations: to conclude, further reading.

Travel and tourism is big business and there are many different types of travel and tourism organisations. Many argue that the tourism industry is the biggest industry in the world, employing more people than any other industry! There are many different components of tourism , meaning that there are a wide range of organisations that are involved in the operational logistics of tourism management.

The types of travel and tourism organisations can be broadly separated into one of three categories: private, public and voluntary. Below, I will explain what is meant by each type of organisation.

Private travel and tourism organisations

The first, and most common, types of travel and tourism organisations are privately owned. The majority of the travel and tourism industry is made up of private travel and tourism organisations. This includes many of the well-known companies that most of us are familiar with.

A private organisation is one that is owned by an individual person, a group of people or company.

Sometimes private organisations are public limited companies (PLCs). This means that the company is owned by many people who buy shares in the organisation. These shares are sold on the stock market. The price of shares goes up and down depending on the market value of the company.

Private travel and tourism organisations come in all shapes and sizes. Some are small companies, often known as small to medium-sized enterprises (SMEs). Others are large companies, multinational companies and conglomerates.

Staff who work for a private travel and tourism organisation are generally paid a salary. Although travel and tourism salaries are often quite low, especially in developing countries!

These types of travel and tourism organisations have several aims. First and foremost, most private organisations aim to make a profit. Their most dominant motive is making money.

Many private travel and tourism organisations will also aim to increase their market share. This means that the company wants more customers than its competitors.

Private companies will often aim to grow their business and increase their turnover each year. In other words, they want to make more and more money every year.

Increasing revenue can be difficult and complicated. The infographic below gives you some idea of the aspects that need to be considered by a travel and tourism organisation when planning for growth and development.

Image is an important part of being a successful travel and tourism business. Private organisations will often try to portray a good image and/or improve their image. They can do this through taking on social projects , demonstrating a commitment to environmental conservation or through charitable acts.

This is often referred to as corporate social responsibility.

Another way that private travel and tourism organisations can make more money and increase their profit is to diversify the range of products and services that they offer. In other words, the more different products/services that they sell, the more customers that they can potentially attract.

Examples of private travel and tourism organisations

There are many different private types of travel and tourism organisations. In fact, most organisations in the travel and tourism industry are privately owned! Below are some examples:

A tour operator is an organisations who puts together, or builds, a holiday.

There are many tour operators all over the world in all shapes and sizes. You may be familiar with some of the larger brands, such as TUI and Hays Travel.

A travel agent is the person who sells you a holiday. They can also sell individual travel products, such as flights or ancillaries (e.g. insurance, car hire, attraction tickets). There are several different types of travel agents .

Examples of travel agents that you may be familiar with include Cooperative Travel, Crystal Corporate and Virgin Holidays.

Transport is a key component of tourism and there are different methods of transport depending on the holiday.

A hub is a connecting point, where passengers may change transport options. For examples major airports bus station or a railway station.

Examples of major transport operators that you may be familiar with includes British Airways, Virgin Trains and Mega Bus.

Examples of major hubs include London Heathrow Airport, London Waterloo train station and London Victoria bus station.

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Many, but not all, visitor attractions are private travel and tourism organisations.

The types of visitor attractions vary widely, from theme parks to botanic gardens to historical buildings.

Examples of private visitor attractions that you may have heard of includes Disney Land, Paris, the Pyramids of Giza in Egypt and the Brighton Sea Life Centre.

Most accommodatio providers are privately owned.

There are many different types of accommodations ranging from bed and breakfast to caravans to hotels.

Accommodation providers that you may be familiar with include Hilton Hotel, Travel Lodge and Airbnb. Airbnb is a major player in the tourism industry in recent years- you can learn all about this business (and get a discount off of your first booking!) in this article- what is Airbnb?

Public travel and tourism organisations

Public travel and tourism organisations make up an important part of the travel and tourism industry . Public organisations provide many of the essentials fundamentals that enable the tourism industry to function. These types of travel and tourism organisations are less common than private organisations, but are an important part of the travel and tourism industry.

These types of travel and tourism organisations is an organisation that is owned or funded by the government.

Public organisations can be local organisations, i.e. smaller companies theatre based in specific local areas. Public organisations can also be national organisations, i.e. they operate on a country-wide level.

Public travel and tourism organisations will likely have paid staff as well as volunteers, who are unpaid.

The main aim of these types of travel and tourism organisations is to provide services to the public.

Public organisations are allocated funding by the government. The amount of funding that is allocated to a particular area depends on a number of factors, including a needs assessment and the government budget.

Each year the government will decide where and how to allocate money that is raised largely through taxes. You can learn more about how this is done in the short video clip below.

Public organisations should ensure that the best level of service is maintained. However, public organisations often have limited funds compared to private organisations. Therefore service levels are often lower in public organisations theatre directly comparable with private organisations (i.e. they are the same type of business operating in a similar way).

Unlike private organisations, public travel and tourism organisations are not profit-driven. Whilst many organisations do need to make money to survive, their main focus is not profit, but instead is the level of service. This means that prices can be kept lower for consumers.

Privatisation in travel and tourism Privatisation is a controversial topic within the tourism industry and beyond. Privatisation is the process of selling public organisations to private companies. By selling public organisations, the government can raise money and focus their efforts in alternate areas. However, this means that the government no longer have control over aspects such as pricing and service quality. There are many examples of privatisation in the travel and tourism industry. In the UK, British Airways was improved considerably when privatised- under government control the airline was about to fold. On the other hand, since much of British Rail has been sold to private companies prices have risen significantly and there is a lot of dissatisfaction amongst consumers with regards to service levels.

When public organisations make profit, the intention is that this money is reinvested. The money may be reinvested directly into the same business. Alternatively, the money may be allocated elsewhere within the annual government budget.

Examples of public travel and tourism organisations

Public organisations are some of the most important types of travel and tourism organisations. They are often the backbone of the rest of the industry, without which it could not operate. Below are some examples of public travel and tourism organisations.

A tourist information centre (TCI) is an organisation that provides information to tourists.

Tourist information centres will often be located in tourist areas such as towns and cities and coastal destinations. They are also typically found at airports or major transport hubs.

Tourist information centres often provide free information such as maps, apps, brochures and leaflets about tourism in the area.

A tourist board is an organisation whose responsibility is to provide information about and promote a particular tourist area.

Tourist boards can be regional or national. Their job is to encourage tourism in the are within which they are based.

Tourist boards that you may have heard of in the UK include Visit Britain (the national tourist board), Visit Cornwall and Visit Oxford (regional tourist boards).

There are some visitor attractions theatre publicly owned.

In the UK, we have many museums and exhibitions theatre public organisations. The government subsidises entrance costs at some of the public tourist attractions.

By keeping a tourist attractions as a public organisation it enables protection and preservation of the area and of the attraction itself.It also enables sustainable tourism management by assessing capacity levels and visitor numbers.

Public tourist attractions that you may have heard of include the Natural History Museum in London, the Eiffel Tower in Paris and the Great Wall of China .

Many transport providers are publicly owned.

Buses, trains and airports are often public organisations. Although, as I previously stated, sometimes these are privatised.

By keeping public transport publicly owned it generally enables prices to stay lower, although the service may be inferior to private transport companies, who may choose to investor money into their products and services in anticipation of greater financial outcomes.

A regulatory body is an organisation with the purpose of regulating. These organisations will monitor and assess, imposing requirements and rules as needed. Regulatory bodies set standards and enforce compliance.

Regulatory bodies in the UK include the Bank of England and the Financial Policy Committee.

A government body is a group of people who are given the responsibility of exercising governance. These people are responsible for making decisions and agreeing law.

Government bodies are typically separated into sectors of the economy. Examples include the Department of Agriculture and the Department for Education.

Voluntary travel and tourism organisations

The voluntary sector plays an important role in our society. There are many different types of voluntary organisations, some of which can be defined as tourism-based organisations . Lets learn a little bit more about these types of travel and tourism organisations.

A voluntary travel and tourism organisation is a company that is not profit making. For these types of travel and tourism organisations, any profit that is received is directed back into the business, not into the hands of CEOs or shareholders, as would be the case with a private travel and tourism organisation.

Voluntary travel and tourism organisations are often funded through charitable donations or government grants. Sometimes they operate aspart of a legacy.

Some voluntary organisations charge entrance fees to help with maintenance and running costs of the business.

Voluntary travel and tourism organisations will often rely on unpaid volunteers to operate. There will also usually be some paid staff, although salaries in the charitable sector are typically quite low.

For these types of travel and tourism organisations, the aim of a voluntary travel and tourism organisation is to preserve or protect particular areas of society or natural environments.

This can include environmental protection and conservation, such as a turtle breeding programme in Costa Rica or a volunteer tourism project operating in the Amazon rainforest.

Voluntary travel and tourism organisations may focus on the conservation of buildings, particularly if they are of historical or cultural value . They may also work with tourism stakeholders on landscape designs and features, often to ensure that any new development is in keeping with or does not negatively inflict on the current landscape.

Many voluntary travel and tourism organisations will work to lobby or campaign on particular issues. This will likely include cultural preservation, environmental protection and economic distribution. If there is a proposed development thatchy do not approve of, the voluntary organisation will often campaign against it.

Many voluntary travel and tourism organisations will centre around the concepts of conservation and sustainability.

Examples of voluntary travel and tourism organisations

There are many voluntary travel and tourism organisations around the world. Some examples of these types of travel and tourism organisations include:

Some visitor attractions are non-profit, voluntary travel and tourism organisations. Sometimes these are natural attractions and sometimes these are man-made attractions.

Examples include many National Trust organisations and conservation-based projects, such as elephant rescue programmes in Thailand or maorinebiology research programmes in the Great Barrier Reef, Australia .

Some transport is operated on a voluntary basis. This will often be associated with other charitable projects or as an incentive to encourage visitors to visit particular area.

There are a number of charities that are associated with the travel and tourism industry.

Organisations such as World Wildlife Fund and the International Animal Welfare Charity are directly linked with a number of tourism-based projects and initiatives.

A pressure group is an organisation which campaigns for change.

There are a number of pressure groups that are not tourism-based, but that are related to tourism management, such as Animal Aid and Friends of the Earth.

There are also pressure groups that are solely tourism focussed, such as the Aviation Environment Federation or Tourism Concern (note- Tourism Concern has recently ceased operations).

As you can see, there are many different types of travel and tourism organisations. These range from large to small and from profit-making to non-for-profit. There are three main types of travelled tourism organisations, which are private, public and voluntary.

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All products and listings featured on Condé Nast Traveler are independently selected by our editors. If you purchase something through our links, we may earn an affiliate commission.

28 Adventures to Travel For, From Glacier Chasing in Greenland to Sand Surfing in the Sahara

By Caitlin Morton

As much as we love lounging on a faraway beach or revisiting our favorite city for the tenth time, sometimes our passports need some adventure travel—we’re talking about those once-in-a-lifetime trips that push us way outside our comfort zones. Adventure travel is a great way to see more of the world, while also testing your physical limits, and coming home with a lifetime's worth of stories to tell at parties.

Below, we’ve rounded up some of the most incredible outdoor adventures for intrepid travelers, ranging from climbing Machu Picchu to skydiving in Dubai . Even if you don’t consider yourself a daredevil, you’ll still find activities that feel exciting (hello, camping under the northern lights) without too much physical—or emotional—exertion required. So fasten your seatbelts, grab your best pair of hiking boots , and get ready for the adventure of a lifetime.

All listings featured on Condé Nast Traveler are independently selected by our editors. If you book something through our links, we may earn an affiliate commission.

This gallery has been updated with new information since its original publish date.

Boat under the Iguazú Falls

South America’s Iguazú Falls, located on the border of Brazil and Argentina, make all other waterfalls look like mere trickles in comparison. The system of more than 200 cascades (reaching heights of around 270 feet) can be viewed from surrounding walkways and catwalks, but we’re fans of the more adventurous vantage-point—hopping on an Iguazú Jungle inflatable raft and sailing directly under the exhilarating, high-pressure falls.

Climb to Machu Picchu

No adventurer’s must-visit list is complete without Machu Picchu , the famous Incan citadel located in the Andes. While the site can be accessed via train and bus, more active travelers can take the five-day trek along the entire 26-mile-long Inca Trail. Or, thanks to local tour operator Sam Travel Peru , you can get dropped at kilometer marker 104 and do the whole experience in 24 hours .

Sand surf in the Sahara

The dunes of the Sahara are colossal, untouched, and tailor-made for extreme sports. The desert’s rows of barchans (meaning “crescent-shaped dunes” in Turkic) have ideal shapes for sand surfing (descending the slopes on a surfboard) and sandboarding (descending the slopes on a snowboard)—and those views don’t hurt, either. Stay at Erg Chigaga Luxury Camp in Morocco, which offers sandboarding in addition to other desert activities like camel rides and quad biking.

Heli-hike in British Columbia

With CMH Heli + Skiing , you can helicopter to the steepest and deepest powder in Canada for backcountry skiing. However, come summer , the company’s guides take guests on multi-day hiking trips to terrain otherwise inaccessible, along ridgelines, through alpine meadows, and to stunning viewpoints. While these high-altitude adventures are not for the faint at heart, the accommodations are quite comfortable, with log-hewn lodges complete with full-service restaurants, spa treatments, and a rooftop hot tub to relax in before another day on the trail.

Hot air balloon over Cappadocia

A hot air balloon ride over central Turkey’s Cappadocia region provides 360-degree views of the famous limestone spires and “fairy chimneys”—something you can't get at the ground level. We recommend booking with Kapadokya Balloons , the first company that introduced hot air balloon tourism in Cappadocia. Services include transfers to and from your hotel, snacks, full insurance, and a champagne party after the flight.

Hunt for glaciers in Greenland

Greenland is relatively expensive and tricky to get to, but well worth the effort—especially since it’s one of the most untouched landscapes on the planet. Exhibit A: the hundreds-year-old icebergs and glaciers floating off the mainland, which you can get up close and personal with during a cruise excursion. ( Hurtigruten and Cruise Norway offer these sailings.)

Hop across Botswana on a mobile safari

While most safari camps stay in one place like a traditional hotel, the private canvas safaris by  Barclay Stenner Safaris are totally mobile, meaning you can pick up and move locations based on weather conditions and wildlife movements. The outfitter’s Botswana itinerary moves across the country to fauna-rich areas like the Okavango Delta and Makgadikgadi Salt Pans—get ready to follow groups of lions, hippos, elephants, and more.

Paraglide over Turkey’s Blue Lagoon

Oludeniz has one of the most beautiful beaches in Turkey, with pebble shores and a “blue lagoon” of aquamarine hues. The beach also happens to be one of the world's best places to paraglide, thanks to stable weather and gorgeous panoramic views. The launch site for most companies is from Babadağ mountain, with jumping-off points reaching 6,000 feet above sea level.

Explore the Great Barrier Reef

Divers and snorkelers everywhere need to experience the Great Barrier Reef at least once in their lifetime. Not only does the site have more than 400 different types of coral and 1,500 species of fish, but the natural wonder has been rapidly eroding due to coral bleaching and global warming . That means it’s more urgent than ever to see this sight in all its glory—and to understand what we are losing.

Swim through Mexico’s cenotes

Mexico’s Yucatán Peninsula features a wealth of unique natural beauty, particularly when it comes to its cavernous cenotes. Floating in one of these natural sinkholes is an incredible experience, as is diving through the underground cave systems . When in Tulum , visit Dos Ojos (“Two Eyes”) to view one of the planet’s most beautiful underwater sites or Gran Cenote for rock formations that resemble Gothic architecture.

Free-fall over Dubai at 120 miles per hour

Dubai is one of the most over-the-top cities in the world, so are you really surprised that skydiving is one of its most popular activities?  Skydive Dubai is a company located near Jumeirah Beach, offering tandem skydiving for beginners and solo jumps for licensed divers. If you thought Dubai’s skyline was impressive already, just wait until you see it while falling from 13,000 feet in the air.

Scale Half Dome at Yosemite National Park

The Half Dome trail through Yosemite may be one of the most intense hikes you’ll ever take, stretching for 16 miles and ascending more than 5,500 feet. The final 400 feet are the trickiest—hikers must climb up the steep slope with two steel cables as their only support—but the breathtaking views from the top make the effort (and terror) worth it. Afterwards, stay at The Ahwahnee, one of the most beautiful national park hotels in the country.

Swim with great white sharks in South Africa

The fishing town of Gansbaai is often considered to be the birthplace of great white shark cage diving, an activity that would make most adrenaline junkies drool. Cage diving is totally safe (despite what some low-budget shark movies might lead you to believe), but we dare you to keep your heart rate in check as you come face-to-face with an apex predator.  Marine Dynamics is one of the most popular cage diving operators in town, with a marine biologist and videographer joining every tour.

Bungee jump in New Zealand

New Zealand practically invented adventure sports when the Kawarau Bridge Bungy opened in 1988. Here you join around 38,000 annual visitors to take the 140-foot jump from the South Island's historic, steel-framed Kawarau Bridge—an activity in which the views are almost as thrilling as the fall itself.

Climb Mount Fuji

Solitary Mount Fuji is probably Japan’s most iconic natural wonder , rising 12,388 feet above villages and reflecting on lakes’ surfaces. You can get views of the landmark from many places, like Lake Kawaguchi in Fujikawaguchiko and even the Park Hyatt Tokyo , but it’s the views from the mountain that will give you the most bragging rights. Visit from early July to mid-September to take advantage of the official climbing season, when the designated trails and paved roads are free of snow.

Go volcano boarding on Cerro Negro in Nicaragua

If you’re looking for action sports and adventure, we recommend booking a flight to Nicaragua right now. There you can kayak, surf, zipline through the jungle, and even sled down the side of an active volcano. Intrepid travelers love to climb up the 2,388-foot Cerro Negro and then “volcano board” back down (an activity where you sit or stand on a piece of plywood and slide your way down the slopes). You'll want to go with a guided group tour with this one. Bigfoot Hostels is one of many operators for excursions—for $25, you get transportation to the volcano, boards, safety equipment, snacks, and your speed clocked by a radar gun.

Take a white-knuckle drive in Norway

Who says your adrenaline can’t pump from the comfort of your car? Trollstigen is one of the world’s most popular (and  terrifying ) highways, known for its steep gradient and hairpin turns. The one-lane road passes such impressive wonders as the 1,050-foot Stigfossen waterfall, but be sure to pull over before you gawk and snap photos. There are several viewing platforms along the road that will let you take in the sites without risking a crash.

Dive Belize’s Great Blue Hole

Known for its circular shape and strikingly deep blue color , the Great Blue Hole is a 1,000-foot-wide sinkhole in the middle of Belize’s Lighthouse Reef. While an aerial shot is enough to convince anyone of its beauty, scuba divers are the ones who get to experience the wonders that lie beneath: massive, 40-foot limestone stalactites and stalagmites that formed during the last glacial period.

Go canyoning in the Azores

Portugal’s Azores Islands are equal parts adventurous and beautiful, inviting travelers to get up close and personal with nature while hiking, biking, and swimming. If you want to really push the envelope, try canyoning—an activity that has you rappel down a waterfall while navigating slippery rocks and fast-flowing water. Azores Getaways offers a comprehensive and easy-to-book experience. Training, equipment, on-site instructors, and snacks are all included in the excursion, which will no doubt become one of the most memorable of your life.

Kayak through Torres del Paine National Park

Chile’s Patagonia region is one of the most beautiful spots on the planet, and there are plenty of ways to explore the area. But while most people experience the sights while hiking, you can get a slightly different view from the water via a kayaking trip.  Kayak en Patagonia offers several tour options ranging in duration and difficulty levels, but all let you paddle past towering mountains, rugged glaciers, and other incredible vistas.

Sleep under the northern lights

Ah, the elusive northern lights . So many factors are at play when it comes to seeing the technicolor phenomenon—location, time of year, weather conditions—but it’s hard to lose with an excursion to Finnish Lapland. The Arctic area is one of the planet’s best for aurora viewing, especially if you get to sleep in an igloo hotel at Kakslauttanen Arctic Resort or mobile Aurora Bubble Sled . Up your viewing chances by planning a trip between December and March.

Go heli-skiing in Alaska

If you’re a seasoned traveler who’s conquered every black diamond slope in North America, there’s still one snowy adventure left to vanquish: heli-skiing. There’s nothing quite like hopping in a helicopter and being dropped onto untouched snow at the top of a mountain—especially in a setting as formidable as Alaska’s Chugach Mountains. The experienced guides at  Valdez Heli Ski Guides (VHSG) will help make this dream a reality, taking you to some of the best runs of your life and then letting you unwind (hot tub and massages included) at the cozy  Tsaina Lodge .

Snorkel between continents in Iceland

Iceland is one of the best countries in the world for adventure travel , with opportunities for everything from glacier hiking to snorkeling and diving. For the latter, head straight to Thingvellir National Park along the country’s Golden Circle route , where two tectonic plates slowly pull apart at the rate of about two centimeters (0.8 inches) per year. The phenomenon results in the Silfra fissure, a stunning rift valley where travelers can snorkel or dive in impossibly clear (and cold) waters. Tour company DIVE.IS offers tours for divers and every level of snorkeler—including those with no prior experience—and will snap an underwater photo of you touching two continents at the same time.

Float along the Amazon

Some remote destinations are best seen from the deck of a boat, and that includes the upper Amazon River. Aqua Expeditions ’ luxury cruises through the Peruvian stretch of the river tour the area’s wildlife and culture at a delightful, leisurely pace. You'll even have chef-prepared gourmet meals and five-star suites with floor-to-ceiling windows. Looking for something a little less luxe? Amazon Adventures offers kayaking trips along some Amazon tributaries, where you can fish for piranhas and camp out in the rainforest.

Surf ‘The Pipeline’ in Oahu

Oahu’s Banzai Pipeline (commonly referred to as The Pipeline) is easily one of the most sought-after surfing spots in the world. Located off the coast of the island’s north shore in Ehukai Beach Park, the surf reef break averages waves measuring nine feet high. This activity is definitely not for beginners, but even non-surfers will get a thrill out of watching the many surf competitions that take place at The Pipeline—all from the safety of a sunny beach.

Spot elusive wildlife in the Great Bear Rainforest

Canada’s Great Bear Rainforest is the largest intact temperate rainforest in the world—and one of the most magical, with elusive species like sea wolves and Kermode bears roaming its 21 million acres. Outer Shores Expeditions will take you on a nine-day excursion aboard a schooner, departing from British Columbia’s First Nations community of Bella Bella and stopping for sea kayaking along the way.

Soak in the planet’s most extreme infinity pool

Located on the border of Zimbabwe and Zambia, Victoria Falls attracts thousands of tourists each year. One of the biggest draws here is the Devil’s Pool , a naturally formed eddy sitting at the very edge of the falls, where daring swimmers can splash around between August and January (depending on water levels, that is). Given that a slippery rock barrier is the only thing separating you from going over the edge, this site is easily the planet’s most extreme infinity pool .

Camp in Antarctica

Antarctica is truly the final frontier when it comes to adventure travel, providing untouched landscapes, unique wildlife, and more activities than you’ll know what to do with (like cruising, caving, and thermal spring soaking , to name a few). If you can get yourself to Punta Arenas, Chile, Antarctic Logistics & Expeditions will fly you to Antarctica for three days of skiing and hiking before setting you up for a South Pole sleepover.

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Top 40 Travel and Tourism Niches: Which One Are You?

Not too long ago, travel and adventure meant going out of your small town (be it even to the nearby woods ). You left the comfort and safety behind and took significant risks, especially if you traveled solo.

Today, numerous travel niches have become popular, each with its own tourism appeal and unique perspective that it offers.

In this post, I will list the major types of travels that I consider to be broad enough to deserve a mention as a travel niche. These tourism niches have big enough market demand to sustain as an independent category on their own.

Travel Niches & Trends

• Adventure Travel – Adventure tourism is the fastest growing and biggest travel niche today
• Nature and Wildlife Tourism (aka Ecotourism) – another trend which will continue to grow
• Cultural Tourism – traveling for the purpose of exploring various culture, and cultural & world heritage sites  
• Medical, Dental, & Fertility Tourism – traveling for medical purposes
• Wellness Tourism – traveling to seek tranquility, healing, meditation, and nature retreats
• Music (and Music Festivals) Tourism – popular with young adults
• Culinary Tourism – traveling for food, to eat well is to live well
• Wine, Cheese, & Beer Tourism – traveling to taste different wines from different regions
• Nightlife and Party Tourism – traveling to various party destinations 
• Roadtripping – traveling by car with a group of friends 
• Extreme Sports Tourism – traveling to mountains
• Highpointing – Hiking, climbing, or driving to the highest elevation point of a state, country or continent
• Sports Tourism (Golf, etc.) – either to play or watch
• Shopping Tourism – traveling exclusively for shopping purposes
• Religious Pilgrimages – walking, biking, or traveling to religious & spiritual sites

• Off-the-Grid Travel – traveling to and living off the grid in a minimalistic way
• Scenic Train Travel – touristy scenic train rides with focus on dining & wining
• Space Tourism – exploring the outer atmosphere, earth from above, and outer space
• Bookstores & Literary Tourism – visiting cool bookstores and fictional or real sites related to books and authors
• Tolkien Tourism – exploration of Tolkien’s middle earth and LOTR related sites
• Volunteer Travel – traveling & volunteering to work on non-profit charity projects
• Film & TV Tourism – traveling to various film and TV series filming sites (eg. Game of Thrones )
• Archaeology & History Tourism – traveling to ancient ruins, archeological sites, and historical places
• Ghost, UFO, & Haunted Tourism – traveling to haunted places and UFO siting sites
• Genealogy Tourism – tracing or returning to your roots
• Jungle Tourism – traveling and camping in the deep and remote jungles 
• Underwater Tourism – exploring the marine life and ocean through Scuba, Snuba, Snorkeling
• Shark Tourism – seeking underwater thrills & shark encounters across the globe
• Rural and Village Tourism – countryside relaxation 
• Astronomy Tourism – visiting sites that provides excellent views of the stars and night sky
• Inner city Tourism – exploring your own town or city in great details 
• Weekend Tourism – traveling every weekend (mostly nearby attractions)
• Ghetto Tourism – traveling & exploring the living conditions in slums and ghetto

Deviant & Sad Trends

A beautiful ruin 

I was debating at first whether to lost the following sad trends or not? Listing them will give them more exposure, so at first, I thought I will leave them out. But then I thought, these trends are actually growing (financially speaking) so closing my eyes to these problems will not help solve these issues.

The best thing I can do is to use this platform and bring public awareness about these. Some of these may sound harmless or even exciting (drugs and sex for example), but please understand that both drugs and sex causes overall more damage, deaths, and harm to innocent lives (including children).

The best way you can help is first by not participating in them and therefore cutting off the financial incentive. Second, you can be aware that these problems exist and thus help to spread the word. (Fact:  Even in Prague or Amsterdam , most of the girls working in the red light district are there against their will via deception, bribery, and manipulation.)

• Drug Tourism – mostly illegal and unsafe, please use common sense
• Sex Tourism (Male, Female, Trans) – again, please use common sense. Do not do anything that hurts other humans
• Dark Voyegeristic Tourism (Underground shady fights, deaths, & stuff) – please do not support or fund this industry by partaking in it. Anyone can be the next innocent victim of it
• War & Disaster Tourism – visiting sites with tragic past for pleasure (War, disaster, & genocidal sites, Nazi camps, etc.)
• Suicide Tourism (Important: if you are feeling suicidal, know that you’re not alone and confidential help is available for free. Please seek help. US Helpline | HelpGuide  | Resource Center )
• Hunting Tourism ( The Big 5 Games ) – traveling to mainly Africa ( South Africa , Tanzania , Kenya , Zimbabwe , Botswana , etc.) to hunt rare and endangered species such as Elephants, Lions, Rhinos among others. *Hunting* is very common in North America and Europe .

*Hunting is a personal choice. It’s a complex issue and would need an entire blog to discuss the various impacts and issues surrounding it. If you are not a hunter, please do not partake and support this industry.

As a starting point, please follow the first rule of life, do not kill life unless it is for your own or your family’s survival and safety . Also, the above category is about hunting the big animals (man of them endangered and at the point of extinction).

March 2, 2018 12:09 pm Published by Art Of Travel 3 Comments

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Coral reforestation helps restore desolated reefs around Landaa Giraavaru Island on Baa Atoll in the Republic of Maldives.

For travelers, sustainability is the word—but there are many definitions of it

Most people want to support sustainable tourism, even though the concept remains fuzzy.

The word “overtourism” is a relatively new term—but its novelty has not diminished the portent of its meaning: “An excessive number of tourist visits to a popular destination or attraction, resulting in damage to the local environment and historical sites and in poorer quality of life for residents,” according to the Oxford Dictionary .  

As travel recovers from pandemic lows, travelers are once again experiencing the consequences of overtourism at enticing, but crowded, destinations. The UN World Tourism Organization, along with public and private sector partners, marks September 27 as World Tourism Day and uses this platform to discuss tourism’s social, political, economic, and environmental impacts.

This day highlights the importance of sustainable tourism —a framework for engaging travelers and the travel industry at large in supporting goals that include protecting the environment, addressing climate change, minimizing plastic consumption , and expanding economic development in communities affected by tourism.

Getting the facts

A National Geographic survey of 3,500 adults in the U.S. reveals strong support for sustainability. That’s the good news—but the challenge will be helping travelers take meaningful actions. According to the survey—which was conducted in 2019—while 42 percent of U.S. travelers would be willing to prioritize sustainable travel in the future, only 15 percent of these travelers are sufficiently familiar with what sustainable travel actually means.  

( Learn about how to turn overtourism into sustainable global tourism .)

In the National Geographic survey, consumers most familiar with sustainable travel are young: 50 percent are 18 to 34 years old. Among travelers who understand the sustainable travel concept, 56 percent acknowledge travel has an impact on local communities and that it’s important to protect natural sites and cultural places.

The survey has informed National Geographic’s experiential travel and media businesses and sparked conversations for creating solutions around sustainability. Our travel content focuses on environmentally friendly practices, protecting cultural and natural heritage, providing social and economic benefits for local communities, and inspiring travelers to become conservation ambassadors. In short, we see every National Geographic traveler as a curious explorer who seeks to build an ethic of conserving all that makes a destination unique.

Building better practices

National Geographic Expeditions operates hundreds of trips each year, spanning all seven continents and more than 80 destinations. Rooted in the National Geographic Society ’s legacy of exploration, the company supports the Society's mission to inspire people to care about the planet by providing meaningful opportunities to explore it. Proceeds from all travel programs support the Society’s efforts to increase global understanding through exploration, education and scientific research.

National Geographic Expeditions offers a range of group travel experiences, including land expeditions, cruises, and active adventures, many of which take place around eco-lodges that are rigorously vetted for their sustainability practices.  

These independent lodges incorporate innovative sustainability practices into their everyday operations, including supporting natural and cultural heritage, sourcing products regionally, and giving back to the local community.

For example, South Africa’s Grootbos Lodge launched a foundation to support the Masakhane Community Farm and Training Centre. Through this program, the lodge has given plots of land to local people who have completed the training, increasing their income and access to local, healthy foods; so far the program has benefitted more than 138 community members.

As a media brand, National Geographic encourages travelers to seek out and support properties that embrace a mission to help protect people and the environment. Not only do these accommodations make direct and meaningful impacts in their own communities, but staying at one helps educate travelers in effective ways to preserve and protect the places they visit.

Supporting sustainability

The travel industry is crucially dependent on the health of local communities, environments, and cultures. As many experts note, we need to invest in the resiliency of places affected by overtourism and climate change to achieve sustainable tourism.

( Should some of the world’s endangered places be off-limits to tourists ?)

National Geographic’s coverage stresses the importance of reducing our carbon footprint and encourages travelers to step off the beaten path and linger longer, respect cultural differences and invest in communities, reconnect with nature and support organizations that are protecting the planet. Here are 12 ways to travel sustainably , reported by our staff editors.

Storytelling can help by highlighting problems brought on by tourism and surfacing practices and technologies to mitigate negative impacts. A key goal of our storytelling mission at National Geographic Travel is to dig deeper into the topic of sustainable tourism and provide resources, practical tips, and destination advice for travelers who seek to explore the world in all its beauty—while leaving behind a lighter footprint.

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• SUSTAINABILITY
• SUSTAINABLE TOURISM
• ENVIRONMENT AND CONSERVATION
• PEOPLE AND CULTURE
• CLIMATE CHANGE

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✈️ 15 Inspiring Travel Blog Examples in 2024

Looking for travel blog examples to inspire your own blog strategy and design?

We’ve collected 15 of the most interesting, beautiful, and successful travel blogs to showcase how each is finding success — and how you can emulate their best strategies on your own website.

15 Travel Blog Examples

Let’s take a look at some of the most intriguing and accomplished travel blogs out there.

• Indie Traveller : DIY travel
• The Hawaii Vacation Guide : Hawaii travel blog
• Travel Hacking Mom : Traveling using points
• Anywhere We Roam : Travel adventures
• Bucketlistly : Travel guides and backpacking itineraries
• The Blonde Abroad : Solo female travel
• Salt In Our Hair : Travel photography
• The Planet D : General travel
• Expert Vagabond: Nomadic travel and photography
• The Poor Traveler : Cheap travel tips
• The Broke Backpacker : Budget backpacking
• View From the Wing : Travel industry analysis
• Charlotte Plans a Trip : Personal travel blog
• The Barefoot Nomad : Family travel
• Nomadic Matt : Digital nomading

We list certain metrics for each travel blog example. Here are the tools we used to find these:

• Estimated monthly visits and Domain Rating (DR) :   Ahrefs
• Content Management System (CMS): Wappalyzer
• WordPress theme: WhatWPThemeIsThat.com

1 Indie Traveller

📈 Traffic: ‏‏‎ ‎75k monthly visits

💪 DR: ‏‏‎ ‎52

⚙️ CMS: ‏‏‎ ‎WordPress

🎨 Theme: ‏‏‎ ‎Custom

Indie Traveller , launched by Marek Bron in 2012 after leaving his video game development job, is a user-friendly travel blog.

It provides practical destination guides, travel advice, and gear reviews, all inspired by Marek’s own two-year adventure, which started with a life-changing trip to Thailand.

What Indie Traveller Does Well

Marek reviews travel bags exceptionally well (it’s not an easy task 😥).

Here are two things you can take away from his approach to implement on your site:

He buys the backpacks.  Readers and Google know when you don’t have experience with a product. They won’t trust your reviews, and you’ll get lower rankings and earnings.

He uses product feature boxes. A product feature box shares pros and cons. It also has a button with an affiliate link users can click to buy the product.

Here’s an example of a product feature box on Indie Traveller:

You can create similar boxes with the free GenerateBlocks plugin .

Published book: Travel The World Without Worries

Mediavine display ads

Amazon affiliate program

Travel booking affiliate programs: Kiwi , Agoda , 12Go , HostelWorld

Travel insurance affiliate programs: Heymondo , SafetyWing

Travel gear affiliate programs: Camelbak , Patagonia , GoPro

Blogging affiliate programs: Bluehost , Hover

Beyond the Blog

Marek sends out a monthly newsletter  where he shares updates on his adventures, inspirational messages, and travel advice.

👉 See also: How To Write A Product Review (Templates & Examples)

2 The Hawaii Vacation Guide

📈 Traffic: ‏‏‎ ‎160k monthly visits

💪 DR: ‏‏‎ ‎38

🎨 Theme: ‏‏‎ ‏‏‎‏‏‎ ‎ Kadence

The Hawaii Vacation Guide  is a travel blog about visiting Hawaii.

Created by Jordan and Erica Fromholz in 2019 after moving to Maui from London, this blog is a unique and authentic guide to exploring Hawaii’s beauty and culture.

What The Hawaii Vacation Guide Does Well

The Hawaii Vacation Guide is a terrific example of a travel blog focusing on a specific destination.

Here are a couple of ways they’ve used this to their advantage:

Created Hawaii-focused itineraries. Travel itineraries are a hot commodity, and they convert best when your entire audience is going to the same location.

Became the  go-to authority on Hawaii. When someone wants to learn about traveling to Hawaii, they visit The Hawaii Vacation Guide. For example, there are over 1.5k monthly searches for their website.

Jordan and Erica have a YouTube channel  with over 100,000 subscribers. They post frequent videos on all things Hawaii travel, including trip planning, itineraries, reviews, and much more.

Sponsored content

Raptive display ads

Activity affiliate programs: FareHarbor , GetYourGuide , Viator

Accommodation affiliate programs: Marriot , VRBO

Car rental affiliate programs: Discount Hawaii Car Rental  

3 Travel Hacking Mom

📈 Traffic: ‏‏‎ ‎8k monthly visits

💪 DR: ‏‏‎ ‎50

🎨 Theme: ‏‏‎ ‏‏‎ ‎‎ Showit

Travel Hacking Mom  is a small travel blog by Alex, Pam, and Jess — a trio of moms who travel the world cheaply using credit card points and miles.

What Travel Hacking Mom Does Well

Despite only receiving 8,000 monthly visits, Travel Hacking Mom uses smart monetization strategies to maximize their earnings per visitor.

Narrow focus on high-value market. The site only covers using credit card points for travel, allowing them to capitalize on high-paying credit card affiliate products.

Travel hacking courses. They offer a pair of expensive courses that teach you how to travel hack.

Consultations. They offer two types of consultations – a free one where they will try to sell you on a credit card, and a paid $99 strategy session for more general questions.

Between credit card affiliate commissions, course sales, and consultations, a single visitor could earn more than $1,000.

Alex, Pam, and Jess host The Travel Hacking Mom Show  – a podcast that covers the group’s latest adventures and travel hacking tips. This helps them connect with their audience and boosts sales potential.

👉 See also: Best Credit Card Affiliate Programs of 2024

4 Anywhere We Roam

📈 Traffic: ‏‏‎ ‎125k monthly visits

💪 DR: ‏‏‎ ‎57

🎨 Theme: ‏‏‎ ‏‏‎ ‎ ‏Uncode

Anywhere We Roam  is a travel blog that follows the journey of Paul Healy and Mark Barnes, who started this site in 2018 to escape their day jobs, find an outlet for their photography passions, and fund their love of travel.

What Anywhere We Roam Does Well

The minimalist design on Anywhere We Roam is award-winning, snagging the best Web Design / User Experience award at the 2021 Traverse Creator Awards  and other coveted awards.

The color scheme and layout are minimal, with black, white, and blue accents coupling nicely with the spaced-out elements and palette-matching imagery.

The minimalist approach spotlights Paul and Mark’s incredible photography and keep readers scrolling. Images are spaced just enough so the next comes into view as the previous one fades away.

The full-screen image headers at the top of each page are also a nice touch, ensuring readers are met with a captivating photo every time they open a new page.

Flights & accommodation affiliate programs: Booking.com , Hotels.com , VRBO , Expedia , Flight Centre

Transport affiliate programs: Rentalcars.com , Trainline.com

Activity affiliate programs: GetYourGuide , TripAdvisor

Paul and Mark share gorgeous reels and photographs on Instagram – many of which are related to recent blog posts.

👉 See also: Best Travel Affiliate Programs

5 BucketListly

📈 Traffic: ‏‏‎ ‎60k monthly visits

💪 DR: ‏‏‎ ‎62

⚙️ CMS: ‏‏‎ ‎ LocomotiveCMS

🎨 Theme: ‏‏‎‏‏‎ ‎‎N/A

BucketListly  is a travel blog specializing in travel guides, backpacking itineraries, and photography resources. It was created in 2012 by Pete Rojwongsuriya, a web developer in Thailand who got fed up with his demanding corporate job. Pete has been traveling for 10+ years and has visited over 85 countries.  

What Bucketlistly Does Well

Bucketlistly displays affiliate links in a sophisticated, conversion-boosting manner.

These links are interpolated into the destination guides – extremely detailed itineraries based on Pete’s travels. Each guide features extensive original photos and detailed commentary on each location.

Each destination’s category page has an array of affiliate links to relevant travel services for the destination, including flights, hotels, buses, trains, car rentals, and travel insurance.

Many of the travel guides also have embedded hotel recommendations from Booking.com, who Pete is partnered with.

Selling Lightroom Presets

Flights & accommodation affiliate programs: Skyscanner , Booking.com

Transport affiliate programs: DiscoverCars.com , Omio , Busbud

Activity affiliate programs: GetYourGuide , Viator

Travel insurance affiliate programs: Heymondo

Pete also shares incredible cinematic videos  on YouTube and travel and photography pins  on Pinterest.

👉 See also: How To Start Affiliate Marketing

6 The Blonde Abroad

💪 DR: ‏‏‎ ‎73

🎨 Theme: ‏‏‎ ‏‏‎ ‎ ‎ Genesis

The Blonde Abroad  is a solo female travel blog. Launched in 2012 by Kiki Rich, a former corporate finance professional who quit her job to see the world, the site helps female travelers prepare for their own travel adventures.

What The Blonde Abroad Does Well

Kiki has mastered the art of creating highly engaging and scannable content on her blog.

Check out her Mykonos Beach and Party Guide , which includes many readability-boosting elements:

• A “party craziness scale” graphic
• 1 image per list item
• Bolded sentences to highlight key points
• Aesthetic subheadings

And when Kiki includes normal text, she uses short paragraphs that are easy to read.

The bottom line? Make your content scannable and easy to read.

Images, graphics, headings, and other elements can make your posts easier to read, increasing time on page and improving your rankings.

Tour company: TBAEscapes

Selling Lightroom presets

Brand collaborations

Flights & accommodation affiliate programs: Going , Booking.com , HostelWorld , HotelsCombined

Transport affiliate programs: Rentalcars.com

Travel insurance affiliate programs: World Nomads

Credit card affiliate programs: Card Ratings

Travel internet affiliate programs: Skyroam , ExpressVPN

Kiki has a successful Instagram account with over 500,000 followers, which helps her earn additional revenue through paid partnerships and promoting her tour company.

👉 See also: Best Luxury Travel Affiliate Programs in 2024

7 Salt In Our Hair

📈 Traffic: ‏‏‎ ‎350k monthly visits

💪 DR: ‏‏‎ ‎63

🎨 Theme: ‏‏‎ ‎‎Custom

Salt In Our Hair , run by Nick and Hannah, is a general travel blog that started as an Instagram account. The duo left their corporate careers to pursue their passion for travel blogging.

What Salt In Our Hair Does Well

Nick and Hannah use custom graphics in their content to present data more effectively.

For instance, instead of an unwieldy bulleted list or table, they crafted an easily understandable, appealing graphic to display weather information.

Another example is this graphic in their Java guide, which highlights essential spots for an 8-day visit.

You can use Canva  to add engaging, helpful graphics to your blog, even without graphic design experience.

It’s a great tool for creating custom graphics, as it offers a wide array of templates you can fine-tune to match your site’s branding.

Selling Lightroom presets , mobile video filters , and customized Google Maps files

Trip consults

Flights & accommodation affiliate programs: Booking.com , HostelWorld , VRBO , Trusted House Sitters , Skyscanner

Transport affiliate programs: SunnyCars , 12Go

Activity affiliate programs: Viator

Travel insurance affiliate programs: Heymondo ,  SafetyWing

Visa affiliate programs: iVisa

Salt In Our Hair started on Instagram, and the account  continues to thrive. Nick and Hannah have over 330,000 followers and get high engagement by posting video reels of their travel adventures.

👉 See also: Amazon Affiliate Program Review 2024

8 The Planet D

📈 Traffic: ‏‏‎ ‎800k monthly visits

💪 DR: ‏‏‎ ‎77

🎨 Theme: ‏‏‎ ‏‏‎‏‏‎ ‎‎Custom

Founded by ex-movie industry professionals Dave Bouskill and Deb Corbeil, The Planet D  is a comprehensive travel blog offering tips and covering over 110 countries. Recognized as top travel influencers by Forbes, the duo has journeyed to more than 120 countries across all seven continents.

What The Planet D Does Well

Dave and Deb demonstrate authority in the travel blog space with a few replicable strategies:

Prominently displaying the publications and TV channels they’ve been featured on, which includes National Geographic, Forbes, and BBC.

Here are a few other ways they showcase authority:

They build social proof by sharing the impressive size of their audience.

They highlight their expertise by listing the travel awards they’ve won.

They also share the many minor brands they’ve collaborated with on their Work With Us page.

These authority-boosting strategies help legitimize them in the eyes of readers and search engines.

While it might be tough for a newer travel blogger to get featured on TV or huge websites like Dave and Deb, you can establish authority in other ways:

• If you get a backlink from a prominent website, ask if you can use their logo in the “Featured On” section of your homepage.
• Apply for travel blog awards. If your content is good and your blog is well-designed, you might win something!

Dave and Deb have a YouTube channel where they post their travel vlogs and share trip guides.

👉 See also: Best VPN Affiliate Programs in 2024

9 Expert Vagabond

📈 Traffic: ‏‏‎ ‎110k monthly visits

💪 DR: ‏‏‎ ‎71

🎨 Theme: ‏‏‎‏‏‎‏‏‎ ‎‎ Mediavine Trellis

The Expert Vagabond  was started by Matt Karsten, a seasoned digital nomad who traded normal life for a one-way ticket to Guatemala in 2010.

This blog teaches you how to travel cheap, make money on the road, and take pictures while you’re at it.

What Expert Vagabond Does Well

Matt and his team include many relevant internal links in their blog posts. For example, their Best Travel Tips  post includes 47 relevant internal links.

These internal links use appropriate anchor text that explains what the other page is about, which helps Google understand your site better and improve your rankings.

Adding internal links to relevant pages in your blog posts helps boost your SEO and improves the user experience.

Here’s how:

They improve your site architecture . Google uses internal links to crawl your website. Adding relevant internal links makes it easier for the crawler to operate, which helps your SEO.

They help Google better understand your pages. Google uses the anchor text – AKA the text that a link is embedded in – to help it understand the topic of the page the link is pointing to. You can get higher search rankings by using descriptive anchor text in your internal links.

They increase the time visitors spend on your site. If a visitor finds one of your posts on Google, reads it, and clicks an internal link to another post, this sends a positive signal to Google.

It helps the reader. If there’s a topic that you think readers on a certain post should know about, linking to a post on that topic will improve their understanding.

Matt’s Instagram account  – which has over 135,000 followers – showcases his family’s latest travel adventures.

Flights & accommodation affiliate programs: Skyscanner , Going , Booking.com , Trusted House Sitters

Transport affiliate programs: DiscoverCars.com

Travel insurance affiliate programs: SafetyWing , World Nomads

Travel internet affiliate programs: Private Internet Access

10 The Poor Traveler

📈 Traffic: ‏‏‎ ‎550k monthly visits

💪 DR: ‏‏‎ ‎61

🎨 Theme: ‏‏‎‏‏‎‏‏‎ ‎ Bailey

The Poor Traveler  was started in 2009 by Yosh Dimens and Vins Carlos after a series of mishaps on their early travels. It’s a budget travel blog offering in-depth guides to help novices avoid similar mistakes and travel more efficiently.

What The Poor Traveler Does Well

Vins and Yosh use content templates to structure their blog posts, providing consistency and a time-saving blueprint across similar posts. These templates eliminate the need to create a new outline for each post, streamlining the blogging process.

For example, if you compare their Tokyo Travel Guide  and Seoul Travel Guide , you’ll see that the outline structure is very similar.

The same goes for their visa application guides.

To speed up your blog growth, create content templates whenever you’re writing a series of similar posts.

Flights & accommodation affiliate programs: Skyscanner , Agoda

Activity affiliate programs: Klook

Tip requests

Vins and Josh run a popular YouTube channel  with over 150,000 subscribers, where they share weekly videos about their latest travels.

11 The Broke Backpacker

📈 Traffic: ‏‏‎ ‎500k monthly visits

💪 DR: ‏‏‎ ‎69

🎨 Theme: ‏‏‎‏‏‎ Custom

The Broke Backpacker , created by adventurer Will Hatton, started as a collection of handwritten budget travel tips circulated among a small group of travelers. It eventually evolved into a major travel blog, offering detailed guides on how to travel the world for a mere $10 per day.

What The Broke Backpacker Does Well

The Broke Backpacker has extensive profiles for their team members.

For example, the  Meet the Team page  provides details about the founder, writers, and other contributors behind The Broke Backpacker, including:

• Their name and title
• Links to their author pages, Instagram profiles, and personal websites
• Their background and what they do at the company

But it doesn’t stop there. Each team member also has a personal about page, which provides a more in-depth bio, links to other social media profiles, and a list of all the posts they’ve contributed to.

These pages are important for two reasons:

They let you showcase your team’s expertise and build trust with readers and Google.

They humanize your website and help build an emotional connection with readers.

Flights & accommodation affiliate programs: Booking.com , HostelWorld , Skyscanner

Travel insurance affiliate programs: World Nomads , SafetyWing , Heymondo , Faye , RentalCover , Columbus Direct , Gadget Cover

Travel gear affiliate programs: REI , Nomatic , Kodiak Leather , TropicFeel , Mahi Leather , WANDRD

The Broke Backpacker has a Pinterest account that sends traffic to individual blog posts.  

👉 See also:   19 Killer About Me Page Examples

12 View From the Wing

📈 Traffic: ‏‏‎ ‎72k monthly visits

💪 DR: ‏‏‎ ‎70

View From the Wing  is a travel blog created in 2002 by Gary Leff, known as “the godfather of the frequent flyer hobby.” He offers expert travel advice, credit card tips, analysis of the current state of the travel industry, and deep-dive trip reports.

What View From The Wing Does Well

Gary drives traffic to his blog by sharing new posts with his email list and social media followers.

He posts 4-5 news stories or opinion pieces daily. The mixture includes travel thought pieces, news about the industry, or interesting travel experiences submitted to Gary.

This focus on time-sensitive news content means Gary needs to pump out more content than the typical blogger to drive significant traffic.

However, there’s an upside: driving traffic through email and social media means Gary’s revenue is less affected by volatile Google algorithm updates.

👉 See also:   How To Build An Email List For Affiliate Marketing

Google AdSense display ads

Credit card affiliate programs

Gary is very active on X (formerly Twitter) , where he shares new blog posts with his 39,000+ followers.

13 Charlotte Plans a Trip

📈 Traffic: ‏‏‎ ‎16k monthly visits

💪 DR: ‏‏‎ ‎33

🎨 Theme: ‏‏‎‏‏‎‏‏‎ ‎Tempest

Charlotte Plans a Trip  is a small travel blog run by a Dutch travel blogger named Charlotte, who was inspired to start blogging when her fiancee Ries convinced her to travel journey beyond Amsterdam. Their first big trip was to Canada, and she and Ries have been travel blogging ever since.

What Charlotte Plans A Trip Does Well

Charlotte’s blog is multi-lingual – she offers Dutch and English versions. You can toggle between them on the home page.

She’s essentially created two versions of her website. Her Dutch pages have different URLs than their English counterparts, and Google indexes them as separate pages.

The main benefit of this is a substantial traffic increase. Ahrefs shows that 40% of her traffic comes from Netherlands-based visitors.

This isn’t an easy trick to multiplying your traffic. Multi-lingual blogs have some downsides you should be aware of.

Native speakers can spot weak translations. Computer translations are getting pretty good, but native speakers will often be able to tell when a translation has been computer-generated. Don’t do this unless you are fluent in the language you’re translating to.

Non-English websites don’t make as much money. The highest-earning market for most blogs is the United States, where most people speak English.

It’s harder to build and maintain an audience. If you have audiences in 2-3 languages, you’ll have a harder time creating content for all of them.

Keywords don’t often translate between languages. Just because English speakers search for something on Google doesn’t mean Spanish speakers are also searching for it.

There’s definitely potential here – just know the limitations you’ll be up against.

If you want to create a multi-lingual blog, I recommend the WordPress Multilingual plugin .

👉 See also:   Best Blogging Platforms To Make Money in 2024

Charlotte has a  small following on Instagram , where she shares her life, travels, and latest blog posts.

Brand collaboration

Travel consults

Flights & accommodation affiliate programs:   Skyscanner , Booking.com

14 The Barefoot Nomad

📈 Traffic: ‏‏‎ ‎24k monthly visits

💪 DR: ‏‏‎ ‎51

🎨 Theme: ‏‏‎ ‎ Valenti

Launched in 2009 by Charles and Micki Kosman, The Barefoot Nomad  is a comprehensive family travel blog. Initially documenting the couple’s travels in Southeast Asia, the blog evolved to cover global destinations and kid-friendly travel upon their children’s arrival.

What The Barefoot Nomad Does Well

The Barefoot Nomad allows comments on their posts, which has spawned many rich discussions and added beyond the original post content.

The responses from Micki and Charles aren’t brief “Thanks for reading!” messages either. Their replies are detailed and thoughtful, ensuring the commenter and anyone else who visits the comments gets a helpful answer.

Allowing comments on your blog posts has a few benefits:

Improves search rankings. Google favors user-generated content (UGC) in blog posts, like comments, as it offers diverse viewpoints. This is why UGC-heavy sites like Reddit and Quora perform well in search results.

Fills gaps in your content. If you forget to address an important point in your post, readers may comment about it. You can fill the gap with a thoughtful reply and an update to your post.

Lets you appear involved in your community. Responding to comments shows you’re engaged and willing to take the time to speak directly to audience members.

However, there are some downsides. Most of the comments you get will be spam, and you’ll have to moderate every comment. You’ll also have to spend time replying to comments.

If you want to add comments to your travel blog, consider the wpDiscuz  plugin. You should also use the Akismet Anti-spam plugin .

Micki and Charles have an Instagram account, which they use to review and promote travel, tech, and food products.

Flights & accommodation affiliate programs:   Skyscanner , Booking.com , Expedia

Travel insurance affiliate programs:   SafetyWing

15 Nomadic Matt

📈 Traffic: ‏‏‎ ‎590k monthly visits

💪 DR: ‏‏‎ ‎78

🎨 Theme: ‏‏‎ ‏‏‎ ‎Custom

Nomadic Matt  is a travel blog that helps people travel on a budget. It was founded in 2008 by Matt Kepnes after a trip to Thailand inspired him to leave his dull cubicle job and explore the world.

He and his team share money-saving travel tips, low-cost destinations, and other practical advice that enables everyone to travel to amazing places.

What Nomadic Matt Does Well

Nomadic Matt has extensive schema markup , which is structured data you can add to a site’s HTML to help search engines better understand the content on the page.

Here’s what the schema on NomadicMatt looks like:

Adding schema to your blog is helpful because it ensures web crawlers – programs that Google and other search engines use to analyze websites – don’t misinterpret your content.

Most blogs contain some basic schema due to their themes or SEO plugins. However, the schema in Matt’s posts goes far beyond what a typical blog includes. 

For example, some of the schema types in his blog posts include:

• Author: Shares information about the author of the post
• Organization: Explains who owns the website
• Logo: Shares the website’s logo image
• mainEntityOfPage: Indicates the primary topic of a page

He also ensures that all of the sub-schema markup included in these major schema types are filled out. Some sub-schema types include:

• sameAs: Provides URLs of related or identical entities across the web
• Description: Offers a summary or explanation of the content or entity
• inLanguage: Specifies the language in which the content is written
• primaryImageOfPage: Indicates the main image featured on the page
• wordCount: Specifies the total number of words present in the content of the page

You can use an SEO plugin like RankMath  to fill out as many schemas as possible. The easier you make it for Google to understand your page, the better your content will rank.

👉 See also: 10 Types of Blogs That Make Money in 2024  

Matt converts readers to email list subscribers with a newsletter signup box and engages them with frequent emails containing beginner-friendly travel tips.

His welcome email sequence sends out 12 emails in less than a month!

Published book: Ten Years A Nomad

Travel guidebooks

Blogging course

Travel writing course

Flights & accommodation affiliate programs:   Skyscanner , Booking.com , Going , HostelWorld , Agoda , Trusted House Sitters , Hostel Pass

Travel insurance affiliate programs:   SafetyWing , Medjet , InsureMyTrip

Credit card affiliate programs:   Card Ratings , Bilt

Activity affiliate programs:   Walks , Devour Tours , GetYourGuide , Eatwith

Travel gear affiliate programs: REI , LifeStraw , Patagonia

Transport affiliate programs:   RVshare , DiscoverCars.com , Japan Rail Pass

Travel job affiliate programs:   Worldpackers , myTEFL

Blogging affiliate programs:   HostGator , ConvertKit

What Does A Successful Travel Blog Include?

While there are many ways to build a successful travel blog, our analysis has revealed a few key components that nearly every great blog has.

Leverage personal experience.  You need to have personal experience with the destination or topic being covered. It’s obvious when the person writing about a location has never been there, and both readers and search engines will take notice.

Run display ads. Nearly every blog discussed was running display ads, and most were running Mediavine or Raptive . It’s a simple way to add revenue that will have little effect on your other blog monetization methods .

Have a coherent theme. Successful travel blogs typically focus on the travels of 1-2 people or a specific destination. More general sites without a connection to a person or a destination will struggle with branding and SEO.

Make social media accounts. Building an Instagram, YouTube, or Pinterest account in the visual-heavy travel niche adds authenticity and provides a new traffic channel.

Take great pictures.  The more impressive your images, the better the impression visitors will have on your site. If they’re really good, you can even sell photography gear and lightroom presets!

Recommend booking services. Every blog on this list recommends at least one booking service. Anyone interested in traveling will need these, and you’re missing out on revenue if you’re not pushing them to your preferred provider. To view the best options, read our list of hotel affiliate programs and airline affiliate programs .

If you do these 5 things, you’re well on your way to building a booming travel blog!

Making a successful travel blog is incredibly lucrative. In fact, our affiliate marketing statistics  show that travel is one of the three most profitable niches, with the average person earning $13,847 per month.

However, with great reward comes high competition – especially in the world of blogging.

Here at Authority Hacker, we’ve spent 10+ years helping more than 14,000 students – build their own successful blogs – including many travel blogs.

To help you get an edge on the competition, we’ve distilled our most essential blog-building knowledge into a free training.

In this training, you’ll learn the seven insider secrets that make new blogs 83% more successful.

Join the free training now.

Related Posts

How To Start a Blog And Make Money in 2024

✈️ How To Start a Travel Blog That Makes Money In 2024

💵 How To Monetize a Blog In 2024 (12 Practical Ways)

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Small Towns, Big Impact: 10 Examples Of Sustainable Tourism in Picturesque Locations

• Small towns like Giethoorn, Hallstatt, and Cinque Terre showcase sustainable tourism practices with car-free streets, eco-friendly transportation, and a focus on waste management, preserving natural beauty while promoting responsible travel.
• Travelers can appreciate the commitment to sustainability in towns like Sintra, Gimmelwald, and Bled, where eco-friendly transportation, regional products, and conservation efforts ensure a minimal impact on the environment and support local communities.
• Tasiilaq and Portree exemplify sustainable living with self-sufficiency, renewable energy sources, traditional practices, and preservation of cultural heritage, setting a standard for eco-conscious practices and responsible exploration.

Sustainable tourism has never been so discussed, and people have been significantly seeking trips that support sustainable tourism . Luckily, many small towns are committed to sustainability , promoting responsible travel practices that respect local communities, protect fragile ecosystems, and preserve cultural heritage.

When it comes to eco-friendly tourism, small towns have a lot to teach the world. From car-free streets and efficient public transportation to encouraging local producers, these places prove that finding a balance between tourism and preservation is possible.

Embracing sustainable tourism is an ethical choice and a crucial step towards ensuring a harmonious coexistence between humans and the environment, forging a path to a more balanced and resilient world. Here are 10 examples of sustainable tourism in some of the world's most scenic towns.

RELATED: Here Are 10 Ways You Can Be Eco-Minded When Visiting National Parks Sustainably

Giethoorn, The Netherlands

Giethoorn, often called the "Venice of the North," is a picturesque village in the Netherlands. The only way to navigate this town where cars aren't allowed is by bike, boat, or foot.

Giethoorn stands out as a model of sustainable tourism, promoting eco-friendly practices such as electric boat transportation and maintaining a car-free town center. This commitment to preserving its idyllic waterways and natural surroundings has earned Giethoorn a reputation as a leading example of how tourism and environmental conservation coexist.

Visitors can explore this tranquil village while appreciating its dedication to sustainability.

• Population: 2,135

There are no train stations in Giethoorn , and the closest station is located in Steenwijk, where travelers can get a bus or rent a bike.

Hallstatt, Austria

Travelers spending the weekend in Hallstatt , Austria, will discover more than a breathtaking Alpine scenery, but a place committed to sustainability.

This village has implemented various eco-friendly initiatives, such as restricting car access in the center during the daytime. It's a way to encourage cycling and promote renewable energy sources.

Additionally, Hallstatt emphasizes waste management and conservation of its pristine environment. Visitors can explore the village's stunning lakeside setting and charming architecture while appreciating its dedication to preserving natural beauty for generations to come.

• Population: 734

Cinque Terre, Italy

Cinque Terre is arguably Italy's most stunning coastal area . Despite its popularity and increasing number of tourists, the country created rules to mitigate the environmental impact. Initiatives focus on waste management, protecting the marine environment, and educating both residents and visitors about sustainable practices.

The use of cars is limited, with an efficient train system connecting the villages. Businesses focus on sustainability, promoting local products like wine producers , farmers, and fishermen.

• Population: 3,500

Sintra, Portugal

Sintra is a lovely town in Portugal where travelers can spend at least two days . It attracts visitors due to its colorful constructions and history heritage, as it's a UNESCO World Heritage site.

When visiting, many travelers might not be aware of Portugal's efforts to make it a sustainable destination, as it ranks among the world's 100 Green Destinations . The town promotes eco-friendly transportation and encourages visitors to explore on foot or via electric trams, and strict zoning laws prevent overdevelopment, ensuring the historic charm remains intact.

Local businesses emphasize regional products, reducing the carbon footprint. Efforts are made to manage waste effectively, and conservation programs protect the lush surrounding forests.

• Sustainable accommodations: Penha Longa , Rosegarden House

RELATED: 10 Countries In Europe Perfect For Sustainable Tourism

Gimmelwald, Switzerland

Gimmelwals is located 300 meters above sea level, and its small-scale tourism bolsters the local economy and fosters a sense of community. Tourism became possible by creating an efficient local train and cable car. Nestled in the Swiss Alps, the villages in this region are entirely car-free , which helps to preserve the clean mountain air.

Hiking trails lead through pristine landscapes, and traditional wooden chalets seamlessly blend with the scenery. Locally-owned accommodations and eateries prioritize regional fare, reducing food miles.

• Population: 130
• Sustainable accommodations: Pension Gimmelwald , Mountain Hostel Gimmelwald

Bled, Slovenia

Bled, Slovenia, has been committed to sustainable tourism for many years. It also ranks among the Top 100 Sustainable Destinations thanks to initiatives such as efficient public transportation, allowing travelers to leave their cars behind.

Some areas in the city have walking-only areas so people won't damage the site. The pristine Lake Bled is central to the community's commitment to conservation, with electric boats available, leaving no environmental footprint.

Bled's compact size encourages exploration on foot or by bike, minimizing reliance on motorized transportation. Additionally, efforts to preserve cultural heritage and support the local economy further contribute to its sustainable ethos.

• Sustainable accommodations: Hotel & Glamping RIBNO Bled

Jalapão, Brazil

Located in the heart of Brazil, Jalapão has been recently discovered by the tourism hub. This paradise is home to South America's largest savanna, waterfalls, vast fields of golden grass, dunes, and natural water springs where it's impossible to sink.

The best thing about Jalapão is that locals run tourism, including tourism agencies, hotels, and restaurants in local communities. The locals are committed to preserving the fragile ecosystem, and it's forbidden to use sunscreen when entering the natural water springs as it can affect the fish.

• Recommended agency: Jalapão Brasil

Portree, Scotland

Portree is a coastal town that thrives on renewable energy sources, harnessing wind and water power. Locals are also committed to sustainability and are familiar with eco-conscious practices, from recycling initiatives to community gardens.

Portree's compact layout encourages walking or cycling, reducing car needs. The town's rich Gaelic heritage is preserved through cultural events and initiatives.

Accommodations often prioritize energy efficiency and local sourcing. By harmonizing with its breathtaking natural surroundings, Portree showcases a model of sustainability for small communities worldwide.

• Sustainable accommodations: Skeabost Country House Hotel

Tasiilaq, Greenland

Tasiilaq, Greenland, is home to several Viking settlements , and it's a beacon of sustainable living in the Arctic. With a mere 2,000 residents, this remote town champions self-sufficiency. Energy is primarily sourced from renewable hydroelectric power, minimizing reliance on fossil fuels.

Locals engage in traditional hunting and fishing practices, respecting ecological balance. The Visit Greenland's website highlights the country has been recognized as an "Eco-tourism and Responsible Travel Destination."

• Sustainable accommodations: The Red House

RELATED: Eco-Tourism For Dummies: 10 Ways To Get Involved With Sustainable Missions While Traveling Abroad

Tahoma, California ( Vikingsholm)

Nestled in the picturesque town of Tahoma, Vikingsholm, located on the shores of Lake Tahoe, California, embraces the historic Scandinavian-style mansion and showcases early 20th-century architectural brilliance while prioritizing eco-conscious practices. Surrounded by the Emerald Bay State Park, it encourages responsible exploration and education on local flora and fauna. Visitors can access the site through emission-reducing shuttle services, minimizing individual carbon footprints. Vikingsholm serves as a testament to preserving natural beauty while offering a glimpse into the past.

They encourage visitors to take the Traveler Responsibility Pledge .

37 Best Travel Blog Examples to Inspire You in 2024

LOOKING FOR SOME TRAVEL BLOG INSPIRATION?

You’ve come to the right place as I’ll be outlining 37 of the best travel blog examples to inspire you on your own journey.

Whether you’re a solo adventurer, niche enthusiast, or a family ready to blog about your travels, you’ll find many travel blog post examples in this list.

From personal storytelling to traveling that will captivate your audience, these successful travel blog samples are the perfect inspiration to start your blog.

What Makes a Great Travel Blog?

If you’re wondering how to write a travel blog, you’ll want to know the key elements of making a great one. Great blogs focus on a niche, and target a specific audience .

So what’s going to set your blog apart?

• Good travel blogs to read focus on quality content that meets user intent.
• Good travel blogs focus on their main niche and cater to their readers.
• Great travel writing blogs also design a way to help their audience with unique advice that readers can’t find anywhere else.
• Good travel blog names help, too!

Of course, quality content and good SEO with a bit of personalization help content get found on search engines — and of course, having lots and lots of readers are a big part of making your travel blog truly great.

37 Top Travel Blog Examples

1. the planet d.

• ✈️ Topics: Travel itineraries, digital nomad lifestyle, road trips, budget travel
• 💰 Income streams: Affiliate marketing, display ads, partnerships, email marketing, digital products, YouTube

If you’re looking for an adventurous travel blog that has taken the world by storm, look no further than The Planet D adventure travel blog.

This power couple has been posting WordPress travel blog articles and traveling all seven continents since 2008. 

Their award-winning blog showcases unique experiences, detailed itineraries, and vlogs on YouTube where they share their adventures with a dedicated audience. 

To top off their unique travel blog, they also focus on nomad travel, teaching and inspiring their audience to earn money per month and travel — just as they have done for more than a decade now.

Travel Blog Examples

2. the blonde abroad.

• ✈️ Topics: Solo female travel, lifestyle, photography
• 💰 Income streams: Brand partnerships, ad income, affiliate marketing, digital products, all-female tours, photo presets

The Blonde Abroad is a notable name in the world of female travel and blogging. What started as a solo world tour to escape corporate life turned into a highly successful blog attracting travelers worldwide. 

This blonde travel blog reaches audiences far beyond what the name implies. The “blonde” here is blog creator, Kiersten Rich (AKA Kiki), and her blog covers lifestyle, photography , all-female trips, and more .

She also has a large following on Instagram, sharing her day-to-day adventures with a passionate audience.

3. Nomadic Matt

• ✈️ Topics: Budget travel, travel tips and guides
• 💰 Income streams: Books, courses, display ads, affiliate marketing, email marketing

As one of the first true travel bloggers , Matt Kepnes AKA Nomadic Matt paved the way for countless other blogs that followed in his footsteps.

Now, he’s one of the biggest and best travel blog names on the internet and has even been featured in The New York Times.

His blog focuses on budget travel and destination guides, helping his audience travel without breaking the bank. 

The coolest thing? There’s no sponsored content on his blog. Matt and his team pay for every experience and excursion they write about. 

His commitment to authenticity and affordability has earned him a spot as one of the most inspirational budget travel blog examples for students on the list.

4. The Broke Backpacker

• ✈️ Topics: Budget travel, digital nomad blogs
• 💰 Income streams: Affiliate marketing, email marketing, and uniquely, The Broke Backpacker opened up Bali’s first co-working hostel

The Broke Backpacker is on a mission to get you to travel the world for $10 a day. It’s clear that this blog is one of the best travel blogs sites focused solely on affordable adventures .

Whether you’re looking for backpacking tips, hostel stays , or working remotely as a digital nomad, The Broke Backpacker has you covered.  

This simple yet effective blog features budget travel tips for hundreds of countries inspiring “broke backpackers” to get out and explore.

These are great travel article examples for students who are notorious for traveling on a budget.

5. Salt In Our Hair

• ✈️ Topics: Digital nomads, social media, sustainable travel 
• 💰 Income streams: Affiliate marketing, social media, email marketing, digital products, travel services, photo editing presets

Salt In Our Hair perfectly captures the essence of the adventurous couple behind it. Founded by a couple from the Netherlands, this bubbly blog inspires you to pack your bags and hit the road. 

Salt In Our Hair is a go-to resource for nomadic and sustainable travel .

Through an informative blog and popular Instagram, they offer an array of itineraries and travel guides for both popular and off-the-beaten-path countries. 

Whether you’re looking for unique experiences or responsible tourism, Salt in Our Hair continues to grow as one of the most inspiring and one of the best travel blog websites around.

🤩 Plus their website is absolutely gorgeous — it’s all custom-built by Nick who is a web developer, and Hannah who is a graphic designer. There’s no website builder in sight, but that doesn’t mean you need a custom website.

6. Oneika the Traveller

• ✈️ Topics: Black travel, female travel
• 💰 Income streams: Partnerships, email marketing, social media, affiliate marketing

Oneika the Traveller is more than just a female travel blogger — she’s a TV host, Emmy Award-winning journalist, and a great example of how a travel blog can open up a world of other opportunities.

Her unique perspective as a black female traveling solo has given her a loyal audience. 

With her blogging adventures spanning five continents, she collaborates with businesses big and small to spread her message. She even has a unique opinion section to share her thoughts SEO-free.

7. Hand Luggage Only

• ✈️ Topics: Minimalist travel, photography, food, travel hacks, lifestyle
• 💰 Income streams: Digital sales, ads, social media, affiliate marketing

If you’re looking for travel blogging inspiration, look no further than Hand Luggage Only .

This couple has made a name for themselves in the blogging world with their stunning photography, food recommendations , lifestyle hacks, and travel journals. 

Their site has a soft and inviting aesthetic with unique travel story examples — noticeably as fun and free as these two are.

8. Along Dusty Roads

• ✈️ Topics: Packing tips, travel guides, digital nomad, photography journals 
• 💰 Income streams: Display ads, photography sales, affiliate marketing, media trips (or, paid press trips)

Started in 2014 by a fun-loving couple, Along Dusty Roads is a blog about travel experiences where they passionately share their photography with the world. 

Filled with tips, tricks, and travel stories from more than 40 countries, their minimalist blog aims to help you travel better by sharing their travel wins and mistakes.

📸 They take every photo on their site, creating a personal and engaging experience of each destination for their readers.

If you’re looking to be wowed by incredible travel photography , then look no further.

9. I Am Aileen

• ✈️ Topics: Remote work, digital nomadism, solo travel, food 
• 💰 Income streams: digital products, display ads, YouTube, affiliate marketing, email marketing

Meet Aileen Adalid, the creator and blogger of the eye-catching I Am Aileen website.

Quitting her job in 2014, Aileen embarked on a journey to travel every continent as a full time digital nomad .

This abroad travel and lifestyle blog serves as one of the many great examples of the best travel blogs WordPress offers. This girls travel blog is also one of the best blog travel platforms for inspiration.

She’s become an expert in helping others make money while traveling the world through more than 400+ blog posts and vlogs .

In addition to her tips and insights in her blog for travelers on travel experiences, she’s also added a food travel blog section, combining her passion for travel and international cuisine in a travel meets foodie blog. 

 10. Expert Vagabond

• ✈️ Topics: travel photography, digital nomad, outdoor travel
• 💰 Income streams: affiliate marketing, display ads, email marketing 

Blogging life isn’t all high-end travel and expensive hotels. Expert Vagabond is focused on showing budget travelers and nomad enthusiasts that traveling doesn’t have to be complicated (or expensive). 

With more than a decade of nomad backpacking under his belt, this blog shares practical tips on traveling to hidden gems around the world. Plus, a bit of photography on the side as well.

 11. Honeymoon Always

• ✈️ Topics: Couples and honeymoon travel, travel planning
• 💰 Income streams: Partnerships, display ads, affiliate marketing, YouTube and social media

This couples travel blog site is the ultimate go-to for couples seeking the perfect travel destination — whether it’s for a honeymoon, wedding, or just a romantic getaway.

This particular blog is the perfect example of a niche website . With a focus on luxury and all-inclusive vacations, Honeymoon Always has couple travel down to a science. 

They even partner with travel agents to help their audience plan every last detail of their romantic trip .

From intimate beach bungalows to all-inclusive getaways in amazing resort towns , Honeymoon Always makes it easy to plan trips with your favorite person.

 12. Practical Wanderlust

• ✈️ Topics: Packing guides, travel tips, sustainable travel
• 💰 Income sources: Partnerships, display ads, email marketing, coaching

Practical Wanderlust is a colorful and vibrant free travel blog that inspires readers to explore the world sustainably. 

They focus on travel tips and packing guides through their blog, podcast, and email list.

This couple even has a loyal travel community on social media, where they share their day-to-day responsible experiences. They’ve even shared their journey from couple travel to family travel blog writing.

 13. Hey Nadine

• ✈️ Topics: travel planning, lifestyle, vlogging
• 💰 Income sources: Online courses, affiliate marketing, digital products, YouTube, partnerships

This chic and trendy travel blog is the inspiration you’re looking for. With more than 600,000 followers across the internet, Hey Nadine ‘s commitment to vlogging brings her travels to life. 

Hey Nadine is a great example of having a travel blog alongside a YouTube channel . Nadine has traveled to more than 60 countries, all recorded on video throughout the last 13+ years — that’s a lot of footage!

Her visually stunning site is full of packing guides , hidden gems , and travel inspiration.

14. Chasing the Donkey

• ✈️ Topics: Balkan travel
• 💰 Income sources: Affiliate marketing, display ads

Chasing the Donkey travel blog is as fun as it is informative — and another great example of a blog niche site.

From helpful travel guides to insider tips for getting around like a local , Chasing the Donkey focuses on all things Balkans travel. 

They’ve even thrown in some food inspiration to satisfy your traveling taste buds. This Balkan-based travel blog is a refreshing and exciting example of how informative a niche site can be.

15. Travel Mexico Solo

• ✈️ Topics: Mexican travel
• 💰 Income sources: Affiliate marketing, display ads, and digital products

I obviously had to also include my own website, Travel Mexico Solo .

I’m a former Miami travel magazine editor who ditched the office for the world. After traveling alone all over Mexico for one year, I decided to become a full-time expat in Mexico in 2018 .

I then decided to launch Travel Mexico Solo in 2020, in the midst of a pandemic. My website dispels Mexico travel misinformation. Instead, I provide accurate info from someone who lives in Mexico, and travels in Mexico often.

Today, my blog has more than 300,000 monthly readers and earns me a very healthy six-figure salary.

Travel Mexico Solo is a Mexico travel blog, and the perfect example of a niche website.

However, I decided to niche down even further when I launched my three other travel blogs: Travel To Merida ,  Travel To Oaxaca , and Tulum Travel Secrets .

16. The Barefoot Nomad

• ✈️ Topics: Family travel, tech

Charles and Micki Kosman, the masterminds behind The Barefoot Nomad , bring a fusion of travel, tech, and family insights from their base in Kelowna, BC, Canada.

Launched in 2003, the blog has evolved from documenting the couple’s travels to sharing their experiences as a family of four 👨‍👩‍👧‍👦

With about 75,000 unique monthly visits , it’s clear that what their doing is working.

The Barefoot Nomad provides a mix of travel tips, tech reviews, and insights into family travel , catering to a diverse audience.

What makes their blog really stand out is how they mix personal stories with handy tips. Their content ranges from destination reviews to technology insights, appealing to both travel enthusiasts and tech-savvy readers.

17. Indie Traveller

• ✈️ Topics: DIY travel
• 💰 Income sources: Affiliate marketing, book sales (author of Travel the World Without Worries)

Launched in 2013 by Marek Bron, Indie Traveller focuses on DIY travel — specifically focused on travelers looking to follow their own paths.

Today, Indie Traveler attracts more than 180,000 unique visitors each month who are eager to read Marek’s honest and inspiring travel guides.

With more than a decade of travel experience, he shares his extensive travel knowledge through various resources like gear reviews, travel tips , and destination guides , all based on his personal experiences.

His approach to travel is about following your own path and embracing the adventure, making Indie Traveler a go-to resource for independent travelers worldwide .

18. Our Escape Clause

• ✈️ Focus: World travel (including USA travel, Europe travel and Italy travel)

Jeremy and Kate are founders of Our Escape Clause . In 2016, they embarked on a journey, trading suburban life in the USA for full-time travel and adventure — and they’ve never looked back.

With more than six years of experience, they have become experts at sharing travel stories and personal reflections through their blog.

Our Escape Clause stands out for its comprehensive resources and actionable tips , aiding travelers in planning their trips.

The blog offers an extensive range of experiences, covering destinations across Europe, North America, Latin America, Africa and Asia.

19. Be My Travel Muse

• ✈️ Focus: Solo and adventurous travel
• 💰 Income sources: Affiliate marketing, display ads, group tours

Kristin Addis, the voice behind Be My Travel Muse , offers a unique perspective on solo travel, especially for women. Celebrated as one of the top women’s travel blogs, it draws more than 5 million annual readers .

Kristin’s journey in solo travel spans more than nine years, during which she has gathered a wealth of knowledge about budget-friendly and adventurous travels .

Be My Travel Muse is not just about Kristin’s personal travel stories; it’s a comprehensive resource for solo female travelers . The blog covers a wide range of topics, including tour and destination guides.

Kristin extends her insights through videos, sharing her adventures and practical tips, making her blog a source of inspiration and guidance for anyone looking for solo female travel tips .

20. Goats on the Road

• ✈️ Focus: Travel and living abroad, Digital nomad travel
• 💰 Income sources: Affiliate marketing, display ads, digital products and blogging courses

Founded by Canadian adventurers Nick and Dariece, Goats on the Road chronicles their journey since 2008. They offer insights on how people can travel the world and live a life of freedom, travel, and adventure.

More than a travel narrative, their blog dives into topics such as finding work abroad, embracing digital noma dism , and practical travel tips.

In addition to travel insights, Nick and Dariece offer courses on brand growth and SEO . These include courses include a free WordPress course and other advanced courses.

21. Adventurous Kate

• ✈️ Focus: Solo female travel
• 💰 Income Sources: display ads, affiliate marketing, sponsorships & partnerships

Kate McCulley, the force behind Adventurous Kate , has carved a niche in the travel blogging world, focusing on independent female travel.

With more than a decade of experience and visits to more than 83 countries and seven continents, her blog garners more than 176,000 monthly page views.

She was also named one of the top travel influencers by Forbes in 2017.

The blog offers a trove of resources for solo female travelers , from safety tips to destination guides.

Her commitment to empowering women travelers is evident throughout her blog, making it a go-to resource for those looking to embark on solo adventures.

22. Camels and Chocolate

• ✈️ Focus: Travel, lifestyle — a little bit of everything
• 💰 Income: Affiliate marketing, consulting, ambassadorships, sponsorships

Since its inception in 2007, Camels and Chocolate has been a vibrant internet presence.

It has been recognized with various accolades such as Southern Living’s Bloggers to Follow in 2015 and the Bloggie for Best Travel Weblog (2008-2010).

Kristin and her husband share their colorful experiences in travel, art, and murals, visiting numerous destinations worldwide.

Kristin’s writing skills shine through in her engaging and personal narratives , providing valuable insights for aspiring bloggers and writers.

Camels and Chocolate is an example of leveraging a travel blog to branch out.

Kristin has used the blog as a springboard for diverse projects, including the creation of Odinn Media, a tourism marketing and media production company.

23. Helen in Wonderlust

• ✈️ Focus: African travel, challenging stereotypes
• 💰 Income: Display ads, affiliate marketing, tour company, book

Helen in Wonderlust stands out as a fantastic example of a niche travel blog, focusing extensively on Africa travel.

Helen shares her deep love for the continent’s wildlife, landscapes, and cultures, actively working to dispel common misconceptions about its safety for travelers.

Her blog offers a wealth of resources on African destinations , including guides for adventurous, safe travel , and budget-friendly travel.

Beyond Africa, Helen also provides travel guides for other global destinations, adding variety to her niche-focused content.

24.   PS I’m On My Way

• ✈️ Focus: Dynamic, interactive travel experiences
• 💰 Income: Display ads, affiliate marketing, a tours business, trip planning

Founded by the award-winning journalist Trisha Velarmino, PS I Am On My Way is a travel blog known for its dynamic presentation and user-friendly design.

The blog is driven by a mission to inspire and assist others in living their dream life, with a strong emphasis on real-life experiences, entrepreneurship , and personal growth.

Trisha’s approach to travel is distinctive ; she immerses herself in a new culture by staying in one place for an extended period, usually three months or more. This allows her to deeply connect with the local lifestyle.

The blog is more than a travel guide; it’s a narrative about breaking societal norms and embracing a life of constant exploration and learning.

25. The Travel Book

• ✈️ Focus: Eco-friendly traveling, sustainable lifestyle
• 💰 Income: Books, e-books, posters

Travel Book is dedicated to teaching readers about eco-conscious travel, providing insights into how to explore the world while minimizing environmental impact.

From offering tips on eco-friendly accommodations and transportation and sharing knowledge about the most beautiful yet sustainable destinations, Travel Book is a treasure trove of green travel guidance.

The blog, beautifully crafted on WordPress , intertwines engaging travel stories with actionable advice, catering to an audience passionate about sustainable tourism.

26. Two Monkeys Travel

• ✈️ Focus: Solo and global travel experiences
• 💰 Income: Display ads, affiliate marketing, partnerships

Two Monkeys Travel , helmed by the globetrotting Kach from the Philippines, is a testament to the transformative power of travel.

With more than 500,000 monthly page views, the blog chronicles Kach’s journey from a fresh graduate to a full-time traveler who gave up her regular job in 2013 to explore the world.

Her blog stands as an inspiration for those dreaming of solo global adventures, showcasing her experiences in more than 180 countries with an aspiration to visit every nation on Earth.

The blog offers various content, from personal travel narratives to practical guides on various aspects of travel.

27. Roads and Kingdoms

• ✈️ Focus: In-depth storytelling, cultural exploration
• 💰 Income: Publishing partnerships, brand collaborations

Roads & Kingdoms is a unique travel blog blending in-depth storytelling with cultural insights .

Celebrated for its comprehensive travel narratives, food journalism , and political commentary, the blog has earned accolades like the Emmy and James Beard Publication of the Year awards.

Its sections cover travel stories with stunning photography, culinary explorations, and detailed city guides.

This blog is a perfect example of incredible storytelling and jaw-dropping documentary-style travel photography .

28. Now In Portugal

• ✈️ Focus: Exploring lesser-known sites in Portugal
• 💰 Income: Affiliate programs, display ads

Now In Portugal , started in 2021 by Yvonne Ivanescu, is a dedicated travel blog that delves into the hidden gems and less explored locales of Portugal .

This platform stands out as a prime example of a destination-focused niche site, offering readers an in-depth look at Portugal’s unique and often overlooked destinations.

The blog’s content ranges from comprehensive travel guides to personal experiences, all centered around showcasing the diverse and rich cultural, historical, and natural landscapes of Portugal.

29. Charlotte Plans a Trip

• ✈️ Focus: Personal travel stories, destination guides, travel tips
• 💰 Income: Display ads, affiliate marketing, sponsored posts, consultancy services

Charlotte Plans a Trip , managed by Dutch traveler Charlotte and her husband Ries, chronicles their global adventures — the website is in English and Dutch .

With more than 25 countries explored across multiple continents, the blog features a mix of personal stories, practical travel tips, and comprehensive destination guides.

The content is categorized into sections like Personal, Tips & Tricks, Travel Guides, Diary, Budget Tips, Travel Photography, and more.

Charlotte excels in creating both short and long-form posts with vivid images. She also maintains an active presence on Instagram, engaging her audience with regular updates and interactions.

30. Travel Freak  

• ✈️ Focus: Resources for unconventional and solo travel adventures
• 💰 Income: Display ads, affiliate marketing

Travel Freak , created by Jeremy Foster, is a standout travel blog catering to those who don’t align with conventional travel norms. With more than a decade of travel experience, Jeremy’s blog has influenced millions.

The site is a treasure trove of resources for solo travelers , offering insights on working abroad, money-saving tips, and reliable travel equipment for various adventures.

A significant portion of the content is devoted to travel gear reviews , a great revenue-generating strategy.

31. BucketListly

• ✈️ Focus: Backpacking, hiking, and travel photography
• 💰 Income: Guides, itineraries, and design resources

Based in Thailand, Pete Rojwongsuriya brings a unique blend of skills as a designer, blogger, and solo traveler to the BucketListly Travel Blog .

With more than a decade of experience, Pete specializes in creating comprehensive travel guides and backpacking itineraries. His blog is a reflection of his passions for adventure, photography and storytelling .

BucketListly stands out as an exceptionally well-designed travel blog, showcasing Pete’s expertise in design and programming.

The website is not just a resource for travel enthusiasts but also a visually stunning portfolio of Pete’s photography skills .

He also has a YouTube channel, which adds another dimension to Pete’s stunning visual storytelling of his travels.

32. One Girl One World

• ✈️ Focus: Travel, Beauty, Lifestyle
• 💰 Income: E-books, one-on-one coaching, press, campaigns

Established in 2014, One Girl One World is a unique fusion of travel, beauty, and lifestyle from Francesca Murray. It offers another great example of a micro-niche blog.

It’s not just about travel; but a holistic guide for maintaining personal care during adventures.

The blog shares valuable insights on managing skincare routines and haircare while traveling, especially for natural curls.

One Girl One World stands out for its specific yet broadly appealing niche. Francesca, the blog’s creator, leverages her platform to forge exciting partnerships and diverse opportunities.

Her active engagement on Instagram and YouTube complements her blog, enhancing her digital presence and outreach.

33. Jessie on a Journey

• 🌍 Focus: Solo female travel, blogging, wellness travel
• 💰 Income: Ads, brand collaborations, consulting, affiliate marketing, sponsored blog posts

Jessie Festa’s blog, Jessie on a Journey , is a vibrant mix of adventure stories, travel tips, and personal insights. It’s a go-to resource for solo travel , wellness, and turning a passion for travel into a career .

Her blog is not just a collection of travel tales, but a guide for those looking to make a mark in the world of travel blogging. The blog covers a range of topics, including destinations, travel planning, and responsible tourism.

It’s also a hub for blogging advice, showing others how to monetize travel experiences through various channels like advertisements, collaborations, consulting, and affiliate marketing .

34. Uncornered Market

• ✈️ Focus: Responsible travel and experiential journeys
• 💰 Income: Consultancy in tourism development and marketing, speaking engagements

UnCornered Market , created by Daniel Noll and Audrey Scott, champions the cause of responsible travel and the pursuit of personal growth.

The essence of their journey and the blog’s ethos centers on humanizing the places they visit. Through captivating photographs and storytelling , they aim to connect readers with diverse cultures and locales.

Beyond sharing their adventures, Daniel and Audrey have leveraged their blog’s influence to create remarkable opportunities. What started as a sustainable travel blog has evolved into a consultancy venture.

They now guide travel brands and tourism organizations in developing sustainable and community-focused tourism products and strategies.

35. Girl Eat World

• ✈️ Focus: Travel, Food, and Photographic Storytelling
• 💰 Income Sources: Affiliate Marketing, Display Advertisements, Brand Collaborations

Girl Eat World stands as a quintessential example of a travel blog, where Melissa Hie combines her passions for food, travel, and storytelling.

Launched in 2015 as a personal diary, it has evolved into a well-followed platform, thanks in part to Melissa’s strong Instagram presence — she currently has more than 300K followers.

The travel blog description for Girl Eat World paints a picture of a unique blend of travel tales and practical food travel guides , complemented by Melissa’s distinct approach to Instagram photography.

Girl Eat World offers a feast for the eyes and the soul, making it a notable entry into the travel blogging sphere — particularly in the food travel niche.

36. The Everywhereist  

• ✈️ Focus: A little bit of everything, from travel to personal development
• 💰 Income Sources: Books, brand partnerships

Geraldine DeRuiter, a former copywriter, initially began documenting her travels alongside her husband, Rand as heartfelt love letters to him 😍

What started as a personal endeavor soon blossomed into The Everywhereist , a blog that gained recognition from Time Magazine as one of the best blogs in 2011 .

Geraldine’s journey is not just about travel; it’s a tale of transformation and passion. After being laid off, she channeled her energy into blogging, a story eloquently captured in her book, All Over The Place .

This narrative offers valuable inspiration for aspiring bloggers, showcasing how a setback can lead to a fulfilling new path.

37. Time Travel Turtle

• ✈️ Focus: Destinations, travel planning, food
• 💰 Income sources: Display ads, affiliate marketing, photography sales, content production, speaking engagements, brand collaborations, sponsored posts

One travel blog that truly takes travel blogging to new heights is Time Travel Turtle .

The blog is a collection of Michael’s extensive travels, offering travel blog writing examples through vivid storytelling and stunning photography.

Notably, Michael sells some of his captivating photos, allowing companies to feature exotic locations and properties.

As a digital nomad, Michael continues his global explorations, add to his blog with practical travel tips and insights.

It’s Time To Start Your Own Travel Blog

If you’re ready to start your own travel blog , you’ll first need to get clear about your goals and your target audience.

Once that’s settled, learn about SEO and how to drive traffic to your site. 

From there, decide how you can help your audience — What can you offer them that no one else can?

Lastly, start creating quality content and begin your travel blogging journey .

Travel Blog Examples: FAQs

What makes a good travel blog?

The key elements that make a good travel blog are experience, expertise, authoritativeness, and trustworthiness , or what Google calls E-E-A-T.

The best blogs about travel deliver consistent, high-quality content to their readers. Really short travel blog posts usually aren’t long enough to offer quality content.

From original photos to unique personal experiences, top-notch personal travel blogs prioritize user intent .

They inform readers and drive them to take action – whether that means booking a trip, buying a product, or joining an email list.

How do I start a travel blog from scratch?

To start a travel blog from scratch, you’ll need to focus on strategic and physical efforts .

Strategically, choose a unique niche and conduct research to understand your competition and target audience. Learn about SEO and focus on creating high-quality, engaging content that provides value to your readers.

Physically, begin by selecting a reliable web hosting service. Purchase a domain name that reflects your niche and choose a responsive, visually appealing theme.

I personally use WordPress, and I use Kadence as a theme . However, some other bloggers use website builders like Divi and Elementor — but these can slow down your site.

You’ll also need to use blogging platforms and content management systems to publish and organize your posts effectively. Remember to continuously learn and adapt to trends and feedback for sustained growth and success.

👩‍💻  To help you start your travel blog, I highly recommend taking a course!  Check out this post for info on the  best travel blogging courses . I also did a review on the best course I’ve done,  head here .

low-cost hosting for travel blogs

For those looking to start a travel blog on a budget, shared hosting is the best option, as it is cost-efficient and provides all the basic features you need. 

Many people use cheap blog hosts like Bluehost or A2 hosting , but I personally love using Lyrical Host .

They are slightly more expensive, but you will be rewarded with a super speedy blog and 5 Star customer service. 

🤑 Lyrical Host Discount Code: Use code TRAVELBLOGGING101 to get 10% off all Lyrical hosting plans.

How hard is it to start a travel blog?

Starting a travel blog is not hard, but it does require consistent time and effort . Successful and inspiring blogs are not built overnight.

A travel blog WordPress site requires an abundance of quality content, building valuable backlinks, satisfying user intent, and more.

With patience and persistence, you can create a successful travel blog .

How do I write a travel blog?

To write a travel blog, you’ll first need to prioritize SEO to reach an audience and rank on search engines. This will help you understand user intent, incorporate EEAT signals, properly outline posts, and target the right keywords. 

Next, fill in your optimized outlines with accurate, professional, and personal information that will engage your readers.

Answer the question better than anyone else — show Google that you’re the expert in your travel blog.  

If you want to learn how to find keywords with big potential to earn affiliate income, check out my How to Find Affiliate Marketing Keywords Class .

Are travel blogs still profitable?

Yes — travel blogs are still profitable (or, they can be). With today’s ever-changing digital landscape, there are more opportunities than ever to monetize a travel blog and earn a living from it. 

Bloggers can choose from various income streams such as display advertising, affiliate links and marketing, digital products, email marketing, and more.

New and old travel blogs alike continue to generate money from valuable content . 

How do travel bloggers make money?

Travel bloggers have several options to make money . Two popular methods include affiliate marketing and display advertising. Additionally, bloggers can earn money through sponsorships and partnership opportunities.

Some bloggers choose to sell digital products or services directly to their audience – either on their blog or through email marketing.

Most travel bloggers choose to diversify their income streams with a combination of these methods.

Final Thoughts: Travel Blog Examples

There’s no shortage of amazing examples of travel blog websites to inspire you to get out there and start your journey. 

Whether you’re passionate about backpacking on a budget, splurging on a luxurious honeymoon or helping others navigate your city like a local — the blogging examples here show there’s a place for you in travel blogging. 

If you’re ready to start your blogging journey, I have travel courses for every level.

If you’re new to this, start by exploring free travel planning tips on various platforms. These can be incredibly useful, especially since you’ll need to commit yourself to at least six months of travel blogging.

The blogging examples listed here, along with resources on Travel Blogspot and social media channels such as Facebook, Twitter, LinkedIn and TikTok, offer a wealth of information and community support to help you along the way.

Whatever your travel style might be, it’s time to grab your laptop and start creating .

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Blog Data Visualization 17 Travel Brochure Examples For Traveler & Tourism

17 Travel Brochure Examples For Traveler & Tourism

Written by: Danesh Ramuthi Oct 12, 2023

Travel brochures are vital, acting as silent ambassadors for countless destinations. At their core, travel brochures are printed or digital guides, crafted with precision by graphic designers, meant to showcase intriguing destinations, unforgettable experiences, and enticing offers, all with the purpose of beckoning tourists.

These aren’t just mere pages filled with colorful images and minimal text; they are the heartbeats of travel agencies, painting vivid dreams of beach getaways, wildlife watching, and outdoor activities.

In this blog post, I’ll explore various travel brochure examples and provide helpful information on creating designs that not only catch the eye but also encourage visitors to embark on a journey.

If you’re looking to enhance or create your own masterpiece, Venngage offers an easy way to create irresistible travel brochures . With our user-friendly platform and a plethora of travel brochure templates , even those new to design can craft brochures that take potential customers on a journey before they even set foot at the destination.

So, let’s set forth on this journey together, ensuring that your travel business and its offerings take the center stage in the minds of tourists and travelers alike.

Click to jump ahead:

Trifold travel brochure example

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• What to include in a travel brochure?

How to make a travel brochure?

Final thoughts.

Widely preferred by travel agencies and businesses, the travel trifold brochure template is a compact, yet effective means to showcase travel destinations with finesse and clarity. This tri-fold brochure design, meticulously crafted by graphic designers, is an art of balancing minimal text, colorful images, and strategic placement of details to captivate the potential customer.

The beauty of the trifold design lies in its structure. With three distinct panels, it allows a business to segregate information efficiently, dedicating space for highlighting specific travel destinations, detailing travel insurance options, and even showcasing enticing beach getaways or outdoor activities.

Creating an effective trifold travel brochure requires more than just filling in a template. It involves understanding the target audience, selecting images that resonate, and providing helpful information without overwhelming the reader. 

Travel guide brochures serve as a comprehensive roadmap for tourists, encapsulating the essence of a destination. These brochures, often crafted by skilled graphic designers, emphasize not just the beauty of travel destinations but also offer helpful information to potential tourists.

Such brochures not only highlight the picturesque landscapes and popular spots but delve deeper into the local culture, hidden gems, and off-the-beaten-path treasures that make every trip memorable.

Travel agencies recognize this and invest in high-quality brochure designs, often leveraging free travel brochure templates to kick-start the creative process. Such brochures can easily be customized with one’s own photos, brand assets, and unique design elements to resonate with the target audience.

For businesses, the travel guide brochure also doubles as a marketing tool. An effective brochure, which is more than just a compilation of images and minimal text, encourages visitors to explore the destination, engage with local businesses, and soak in the experiences offered.

Adventure travel brochures are designed to ignite the spirit of adventure in potential travelers. Unlike regular travel brochures, these focus on adrenaline-pumping activities, remote locations, and experiences that push boundaries. 

Each page aims to evoke a sense of thrill, showcasing activities like wildlife watching, mountaineering, deep-sea diving, or exploring rugged terrains. It’s not just about the destination; it’s about the journey and the challenges that come with it.

Knowing that the reader is seeking thrills, the brochure design prioritizes showcasing outdoor activities, perhaps offering details on off-season perks or travel insurance tailored to adventure sports.

Every element, from the photos to text boxes, is strategically placed to offer the reader just enough information to pique their curiosity, but not too much to give everything away. 

After all, adventure is about the unknown, and a well-designed brochure ensures the potential customer is eager to embark on that journey of discovery.

Cruise travel brochures serve as a beacon to those seeking luxurious adventures on the high seas. These beautifully curated pieces often give potential travelers a glimpse into the grandeur of life aboard a majestic liner. 

With pictures of expansive sun decks, gourmet dining experiences, and panoramic ocean views, the cruise travel brochure is designed to captivate. Additionally, detailed itineraries often accompany these images, showcasing the various ports of call, on-shore excursions, and cultural events passengers can partake in. 

Moreover, the brochure provides insights into the various amenities on board, be it rejuvenating spas, entertainment options, or themed nights. For many, the allure of a cruise lies in the harmonious blend of relaxation and exploration, and a well-designed brochure ensures that this balance is perfectly conveyed.

Beach travel brochures are an invitation to a world of sun, sand, and serenity. Evoking the rhythmic sounds of crashing waves and the gentle warmth of golden sands, these brochures are crafted to transport readers to idyllic coastal paradises. 

Vivid photographs of palm-fringed shores, azure waters, and sun-drenched landscapes take center stage, promising a retreat from the hustle and bustle of daily life. Beyond the natural beauty, these brochures delve into the experiences that beach destinations offer. 

From thrilling water sports and beachside activities to local seafood feasts and tropical nightlife, readers are given a comprehensive overview of what awaits.

A well-constructed beach travel brochure doesn’t just showcase a destination; it encapsulates the very essence of a beach holiday, offering both tranquility and excitement in equal measure.

Vintage travel brochures harken back to an era of classic adventures, romanticizing travel in a way that’s nostalgic and deeply evocative. With designs reminiscent of the golden age of travel, these brochures showcase destinations using sepia tones, retro fonts, and artistic illustrations. 

Beyond the visuals, vintage brochures transport readers through time, recapturing the charm of old-world journeys, steam trains, and early air travel. 

These travel brochures, often sought after by collectors and history enthusiasts, serve as a beautiful reminder of how travel used to be, making them not just informative pieces but also treasured keepsakes.

Minimalist travel brochures are the epitome of the adage “less is more.” Rooted in clean lines, muted color palettes, and uncluttered design, these brochures present travel information in a straightforward yet impactful manner. 

Gone are the excessive embellishments; instead, every element, from images to text boxes, is thoughtfully curated and placed. 

Such a design approach prioritizes clarity, ensuring that the potential customer isn’t overwhelmed but is instead drawn into the essential aspects of the travel offering. 

Minimalist brochures resonate particularly well with a target audience that appreciates simplicity, elegance, and the sheer beauty of unadulterated visuals.

Modern travel brochures embody the zeitgeist of contemporary design. They are vibrant, dynamic, and often interactive, reflecting the ever-evolving nature of today’s travel trends. 

These brochures leverage the latest in graphic design techniques, incorporating bold colors, innovative layouts, and often, digital elements like QR codes linking directly to immersive online experiences. 

Modern brochures cater to the tech-savvy traveler, ensuring that while they provide essential details in print, they also seamlessly bridge the gap to the digital realm. 

Be it through embedded videos, virtual tours, or interactive maps, these brochures represent the cutting edge in travel marketing, appealing to a generation that seeks both adventure and convenience at just a click.

Navigating the urban jungle becomes an exhilarating journey with the right city tour brochure. Tailored to showcase the pulsating heart of metropolises, these brochures offer vivid glimpses into architectural wonders, historic landmarks, bustling markets, and hidden gems. 

Maps take center stage in many of these designs, guiding tourists seamlessly from one point of interest to another, ensuring they soak in the essence of the city. 

Additionally, the city tour brochure provides helpful information, from local dining spots to modes of transportation. 

For travelers keen to explore a city’s fabric beyond its main attractions, such brochures are invaluable, granting them both direction and inspiration.

Travel brochures for students prioritize experiences that are both enriching and budget-friendly. Recognizing the unique needs and aspirations of the student traveler, these brochures highlight destinations and packages that offer a mix of learning, adventure, and cultural immersion. 

Details on affordable accommodation options, group discounts, and off-season deals are crucial. Graphics and images within these brochures often resonate with youthful energy, focusing on outdoor activities, wildlife watching, and community engagements. 

Moreover, with students often relying on digital platforms for planning, a good travel brochure for this demographic would seamlessly integrate QR codes or links to websites, ensuring detailed information is available at just a click.

Trekking brochure example

Trekking brochures are aimed to attract the hikers’ attention to visit the routes and trails described on them.  In case a reputable trekking company intends to sell  Tour du Mont Blanc  the detailed info will be referred exclusively to this route. 

For travel agencies, the brochure is more than just an informational tool; it’s a potent marketing asset. These brochures are meticulously designed to showcase the agency’s expertise in curating memorable vacations. 

From the selection of travel destinations to the arrangement of tours, the brochure communicates the agency’s commitment to providing unparalleled experiences. High-quality photos and colorful images of destinations take the reader on a visual journey, while testimonials and reviews build trust. 

The design often reflects the brand assets of the travel agency, ensuring consistency in messaging. 

Clear call-to-action prompts, such as “Contact us for customized packages” or “Visit our website for exclusive deals,” encourage potential clients to take the next step.

In essence, a travel agency’s brochure serves as a bridge between the agency and its potential customers, emphasizing reliability, variety, and expertise.

What to include in a travel brochure? 

Crafting an effective travel brochure requires the amalgamation of essential information, captivating visuals, and purposeful design.

Whether you’re a seasoned travel agency or just trying your hand at travel brochure design, having a checklist of indispensable elements can help in creating an impactful brochure that appeals to your target audience. Let’s delve into the key components to include:

• Destination name : Clearly mention the travel destination to set expectations for potential tourists.
• Eye-catching cover photo : Use a colorful image or a collage of images that captures the essence of the destination, ensuring it takes center stage on the brochure cover.
• Brief description : Give a succinct overview of the destination, highlighting its unique selling points and major attractions.
• Map : Include a map to highlight key attractions, accommodations, and transportation options.
• Travel itinerary : Detail day-to-day activities, sites to visit, and recommended spending time at each location.
• Accommodation options : Provide a list of recommended places to stay, catering to a range of budgets.
• Local attractions : Spotlight on main tourist spots, wildlife watching areas, outdoor activities, and lesser-known hidden gems.
• Travel tips : Offer helpful information about local customs, necessary travel insurance, off-season travel benefits, and other points of interest.
• Photos and images : Integrate high-quality photos of the destination, ensuring they resonate with the overall theme of the brochure.
• Testimonials : Include positive feedback from previous customers to build trust and encourage visitors.
• Contact information : Detail the travel agency’s contact information, including website link, phone number, and physical address.
• Call to action : Encourage potential clients to reach out, book a trip, or visit the agency’s website for more information.
• Customizable templates : If offering free travel brochure templates for potential clients or graphic designers, ensure they can easily customize them with their own photos or brand assets.
• QR code : Integrate a dynamic QR code linking to additional resources, booking pages, or exclusive offers, ensuring details are just a click away.

Related: 88.2% Of People Travel The World To Get Their Hands On This… [INFOGRAPHIC]

Creating an engaging travel brochure is both an art and science, capturing the essence of a destination while ensuring practicality. From enticing travelers with stunning visuals to offering valuable details that assist in planning their journey, a well-crafted travel brochure is a fundamental tool for every travel business. Let’s delve into the intricacies of designing a brochure that stands out.

Understanding the target audience

Every destination has its unique allure, captivating a distinct set of travelers. While some might be in search of adrenaline-pumping adventures, others could be seeking a serene beach getaway.

Recognizing the target audience’s preferences is pivotal in crafting a brochure that resonates with them. Analyzing feedback from previous clients, surveying potential customers, and studying travel trends can provide insights.

These insights inform not only the content but also the overall design, ensuring the travel brochure effectively engages its intended readers.

Selecting the optimal format

Travel brochures come in various formats, each serving a specific purpose. For a concise snapshot of a destination, the tri fold brochure is a popular choice among travel agencies.

On the other hand, a more extensive booklet format allows for an in-depth exploration of the travel destination, perfect for those offering a range of experiences or a comprehensive guide to a region.

Use a color scheme

The power of color in evoking emotions and setting the mood cannot be understated. The colors chosen for the travel brochure can transport readers, offering a glimpse of the destination’s ambiance. For example, earthy tones might suggest wildlife watching adventures, while cool blues could evoke images of serene beach getaways.

Moreover, the color scheme should complement the images and align with the brand assets of the travel business. Working with a graphic designer can help in selecting a palette that both represents the destination and appeals to the target audience.

Integrating practical information

While captivating visuals and narratives are vital, the functionality of a travel brochure is equally crucial. A well-designed map highlighting essential attractions, transportation hubs, and recommended accommodations aids travelers in their journey.

Additionally, crucial details like travel insurance options, off-season benefits, and links to associated travel agencies enhance the brochure’s utility. Equally essential is the inclusion of contact details right on the cover, ensuring potential clients can reach out with ease.

Comprehensive directions, both within the brochure and via digital means like QR codes or website links, further support travelers in their planning phase.

Embracing modern design elements

Today’s travelers expect a blend of traditional and digital touchpoints. Incorporating QR codes, which lead to immersive video tours or detailed websites, can seamlessly bridge this gap.

Furthermore, ensuring the brochure’s design is optimized for both print and digital ensures a broader reach, catering to varying preferences of tourists.

Use a pre-designed template

For those not looking to start from scratch, utilizing pre-designed travel brochure templates, like those offered by platforms such as Venngage , can be a time-saving choice. These templates, crafted by professional designers, ensure that the brochure design is visually appealing.

They can then be customized with their own photos, details, and branding, creating a professional travel brochure with ease.

Related: Top 10 Best Brochure Design Software in 2022

It’s evident that every brochure serves a unique purpose, reflecting the essence of its respective travel destination. A travel brochure is more than just a collection of colorful images and enticing descriptions; it’s a bridge between potential clients and unforgettable experiences.

Whether you’re a travel agency aiming to draw tourists to a hidden beach getaway or a graphic designer hoping to showcase a city’s charm, the right brochure design takes center stage.

The wide selection of travel brochure examples showcased here is a testament to the versatility and significance of these tools in the world of tourism. As travelers, these brochures become our initial window to the world, guiding us, inspiring us, and fueling our wanderlust.

Ready to craft your own captivating travel brochure? Dive into the world of effortless design with Venngage and create a travel brochure that stands out with our customizeable templates.

Embark on your creative journey now!

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Tourism – Definition, Types & Forms, History & Importance of Tourism

Tourism is one of the world’s fastest-growing industries and a major foreign exchange and employment generation for many countries. It is one of the most remarkable economic and social phenomena.

The word ‘tour’ is derived from the Latin word tornus, meaning ‘a tool for making a circle.’ Tourism may be defined as the movement of people from their usual place of residence to another place ( with the intention to return) for a minimum period of twenty-four hours to a maximum of six months for the sole purpose of leisure and pleasure.

According to WTO (1993), ” Tourism encompasses the activities of persons traveling and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes.”

The Rome conference on tourism in 1963 defined tourism as ‘ a visit to a country other than one’s own or where one usually resides and works. This definition, however, did not take into account domestic tourism, which has become a vital money-spinner and job generator for the hospitality industry.

The UNWTO defines tourists as ‘ people who travel to and stay in place outside their usual environment for not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited.

According to the Tourism Society of Britain ,” tourism is the temporary short-period movement of people to destination outside the places where they usually live, work; and activities during their stay at these destinations.” This definition includes the movement of people for all purposes.

The development of technology and transportation infrastructure, such as jumbos jets, low-cost airlines, and more accessible airports, have made tourism affordable and convenient. There have been changes in lifestyle – for example, now retiree-age people sustain tourism around the year. The sale of tourism products on the internet, besides the aggressive marketing of the tour operators and travel agencies , has also contributed to the growth of tourism.

27 September is celebrated as world tourism every year. This date was chosen as on that day in 1970, the Statutes of UNWTO were adopted. The purpose of this day is to raise awareness of the role of tourism within the international community.

History of Travel and Tourism

Inbound tourism, outbound tourism, domestic tourism, forms of tourism, classification of tourism, nature of tourism, importance of tourism, economic impacts, social impacts, cultural impacts, environmental impact, industries related to tourism, tourism products.

Travel is as old as mankind on earth. At the beginning of his existence, man roamed about the planet’s surface in search of food, shelter, security, and better habitat. However, with time, such movements were transformed into wanderlust.

About five thousand years ago, climate changes, dwindling food and shelter conditions hostile invaders made the people leave their homes to seek refuge elsewhere like the Aryans left their homes in Central Asia due to climate changes. Perhaps, this leads to the development of commerce, trade, and industry.

Religion, education, and cultural movement began during the Hindu and Chinese civilizations. Christian missionaries, Buddhist monks, and others traveled far and wide carrying religious messages and returned with fantastic images and opinions about alien people.

For centuries movement of people continued to grow due to the efficiency of transport and the assistance and safety with which the people could travel. By the end of the 15th century, Italy had become Europe’s intellectual and cultural center. It represented the classical heritage both for the intelligentsia and the aristocracy.

During the 16th century, travel came to be considered an essential part of the education of every young Englishman. Travel thus became a means of self-development and education in its broadest sense. The educational travel was known as the ‘ Grand Tour .’

The industrial revolution brought about significant changes in the pattern and structure of British society. Thus, the economy of Britain was greatly responsible for the beginning of modern tourism. It also created a large and prosperous middle class. Because of remarkable improvement in transportation systems in the latter half of the 18th century and the first quarter of the 19th century, an increasing number of people began to travel for pleasure.

Travel was inspired initially by the need for survival (food, shelter, and security), the desire to expand trade, and the quest to conquer. As the transportation system improved, the curiosity for transforming the vast and virgin world into a close neighborhood created a new industry, i.e., Travel and Tourism .

However, the developments of rails, roads, steamships, automobiles, and airplanes helped to spread technology across the globe. Earlier travel was a privilege only for wealthy people, but with the industrial revolution, the scenario altogether changed. Transportation, as well as accommodation, became affordable to middle and working-class citizens.

Essentially, with the development of jet travel, communication, new technology, tourism, and travel became the world’s largest and fastest-growing industry.

Travel and tourism have recently emerged as a dominant economic force on the global scene, accounting for more than 12% of total world trade and growing at 8 percent annually.

Types of Tourism

Tourism has two types and many forms based on the purpose of visit and alternative forms of tourism. Tourism can be categorized as international and domestic tourism .

Tourism has two types and various forms. Based on the movement of people, tourism is categorized into two kinds. These are the following:

International Tourism

When people visit a foreign country, it is referred to as International Tourism . To travel to a foreign country, one needs a valid passport, visa, health documents, foreign exchange, etc.

International tourism is divided into two types; Inbound Tourism & Outbound Tourism.

This refers to tourists of outside origin entering a particular country. Traveling outside their host/native country to another country is called inbound tourism for the country where they are traveling. For example, when a tourist of Indian origin travels to Japan, it is  Inbound tourism for Japan because foreign tourists come to Japan.

This refers to tourists traveling from the country of their origin to another country. When tourists travel to a foreign region, it is outbound tourism for their own country because they are going outside their country. For example, when a tourist from India travels to Japan, it is outbound tourism for India and Inbound tourism for Japan.

The tourism activity of the people within their own country is known as domestic tourism . Traveling within the same country is easier because it does not require formal travel documents and tedious formalities like compulsory health checks and foreign exchange. A traveler generally does not face many language problems or currency exchange issues in domestic tourism.

Tourism has various forms based on the purpose of the visit and alternative forms. These are further divided into many types according to their nature. Forms of tourism are the following:

Some most basic forms of tourism are the following:

• Adventure Tourism
• Atomic Tourism
• Bicycle Tours
• Beach Tourism
• Cultural Tourism
• Industrial Tourism
• Medical Tourism
• Religious Tourism
• Rural Tourism
• Sex Tourism
• Space Tourism
• Sports Tourism
• Sustainable Tourism
• Virtual Tourism
• War Tourism
• Wildlife Tourism

Tourism can be classified into six distinct categories according to the purpose of travel. These are the following:

1) Recreational : Recreational or leisure tourism takes a person away from the humdrum of everyday life. In this case, people spend their leisure time in the hills, sea beaches, etc.

2) Cultural tourism satisfies cultural and intellectual curiosity and involves visits to ancient monuments, places of historical or religious importance, etc.

3) Sports/Adventure : Trips taken by people with a view to playing golf, skiing and hiking, fall within this category.

4) Health : Under this category, people travel for medical, treatment or visit places where there are curative possibilities, for example, hot springs, spa yoga, etc.

5) Convention Tourism : It is becoming an increasingly important component of travel. People travel within a country or overseas to attend conventions relating to their business, profession, or interest.

6) Incentive Tourism : Holiday trips are offered as incentives by major companies to dealers and salesmen who achieve high targets in sales. This is a new and expanding phenomenon in tourism, These are in lieu of cash incentives or gifts, Today incentive tourism is a 3 billion dollar business in the USA alone.

Tourism as a socio-economic phenomenon comprises the activities and experiences of tourists and visitors away from their home environment and are serviced by the travel and tourism industry and host destination. The sum total of this activity experience and services can be seen as a tourism product.

The tourism system can be described in terms of supply and demand. Tourism planning should strive for a balance between demands and supply. This requires an understanding not only of market characteristics and trends but also of the planning process to meet the market needs.

Often tourists from core generating markets are identified as the demand side; the supply side includes all facilities, programs, attractions, and land uses designed and managed for the visitors. These supply-side factors may be under the control of private enterprises, non-profit organizations, and the government. New and innovative forms of partnerships are also evolving to ensure the sustainable development and management of tourism-related resources.

The supply and demand side can be seen to be linked by flows of resources such as capital, labor, goods, and tourist expenditures into the destination, and flows of marketing, promotion, tourist artifacts, and experiences from the destination back into the tourist generating region.

In addition, some tourist expenditures may leak back into the visitors generating areas through repatriation of profits of foreign tourism investors and payment for improved goods and services provided to tourists at the destination. Transportation provides an important linkage both to and from the destination.

For planning purposes, the major components that comprise the supply side are:

• Various modes of transportation and other tourism-related infrastructure.
• Tourist information.
• Marketing and promotion.
• The community of communities within the visitor’s destination area.
• The political and institutional frameworks for enabling tourism.

The tourism system is both dynamic and complex due to many factors linked to it and because of the existence of many sectors contributing to its success. These factors and sectors are linked to the provision of the tourist experience and the generation of tourism revenue and markets .

The dynamic nature of the tourism system makes it imperative to scan the external and internal environment of the destinations on a regular basis so as to make changes when necessary to ensure a healthy and viable tourism industry.

Thus, it is now an accepted fact that tourism development can no longer work in isolation of the environment and the local communities, nor can it ignore the social and cultural consequences of tourism.

Tourism and hospitality , which are inextricably linked to each other, are among the major revenue-earning enterprises in the world. They happen to be among the top employers too. There has been an upmarket trend in tourism over the last few decades as travel has become quite common. People travel for business, vacation, pleasure, adventure, or even medical treatments.

Tourism constitutes an important industry today. It has opened up new vistas for the play of economic emancipation. It provides a very potent contribution by strengthening and developing the financial resources of a country. Moreover, it is a process in which mutual material and mental benefits occur. Furthermore,

• Tourism fetches foreign exchange in the form of invisible exports, which results in the manifold progress of the nation.
• Tourism generates jobs. These employments are the main contribution of tourism to generating national income. But one should remember that employment in the tourism industry is often seasonal.
• Tourism often leads to the commercialization of art forms and especially handicrafts. Art items with cultural or religious meaning are sought by tourists as souvenirs. As more and more tourists visit a destination, souvenir production has increased, often leading to mass production. This production also generates income.

With several business-related activities associated with tourism, the industry has a tremendous potential to generate employment as well as earn foreign exchange. Many countries, such as Mauritius, Malaysia, Singapore, Fiji, and the Caribbean, whose economies are primarily driven by tourism. Tourism can contribute to the economic growth of a country in the followings ways:

Employment Generation

It creates a large number of jobs among direct services providers (such as hotels , restaurants, travel agencies , tour operators , guide and tour escorts, etc.) and among indirect services providers (such as suppliers to the hotels and restaurants, supplementary accommodation, etc.)

Infrastructure Development

Tourism spurs infrastructure development. In order to become an important commercial or pleasure destination, any location would require all the necessary infrastructure, like good connectivity via rail, road, and air transport , adequate accommodation, restaurants, a well-developed telecommunication network, and, medical facilities, among others.

Foreign Exchange

The people who travel to other countries spend a large amount of money on accommodation, transportation, sightseeing, shopping, etc. Thus, an inbound tourist is an important source of foreign exchange for any country.

The World Travel and Tourism Council (WTTC) predict in 1997 that the twenty-first-century economy would be dominated by three industries: telecommunications, information technology, and tourism. The travel and tourism industry has grown by 500 percent in the last 25 years.

Now withstanding this bright outlook and prospects, the tourism and hospitality industries are very vulnerable to the fluctuations of national economies and happenings in the world, especially terrorist attacks that have at times dealt severe blows to business.

In recent years, there have been a few setbacks in tourism, such as the terrorist siege of the Taj and Oberoi in Mumbai, India (26 November 2008); the attack on the World Trade Centre in the United States of America (11 September 2001); bombing in a hotel on the Indonesian island of Bali (12 October 2002); tsunami in Southeast Asia and South Asia on 26 December 2004, in which thousands of the lives where lost and consequently tourism was hit. Nonetheless, the sector is now getting back to business.

Impacts of Tourism

Tourism is a multi-dimensional activity. The scope of tourism activities is so wide and varied that it cannot be restricted to any particular field of activity. Tourism has ramifications in almost all sectors and is influenced by the performance of each of these sectors directly or indirectly. Tourism in any country can be an apt reflection of the nation’s economic and social endowment apart from its natural wealth.

Tourism has vast potential to bring about changes in the country’s economic, environmental, societal, and cultural edifice. Tourism has two basics: the supply of facilities and the demand for participation. The twin market forces of supply and demand interact to produce tourism patterns. These patterns are associated with economic, social, cultural, environmental, and ecological impacts.

Establishing or developing a tourism industry involves expenditure, gains, costs, and benefits. If these impacts are considered from the outset of planning, strengths and opportunities can be maximized while weaknesses and threats can be minimized.

Each destination will be different in terms of tourism characteristics . The cost and benefits of tourism will vary in each destination and can change over time, depending on tourism and other activities in a destination’s local and regional context.

Tourism activities impact the economy of the country as well as the local economy of the destination.

Economics Benefits

• Tourism generates local employment, directly in the tourism sector and in the support and resource management sectors.
• Tourism stimulates profitable domestic industries, hotels and other lodging facilities, restaurants and food services, transportation systems, handicrafts, and guide services.
• Tourism generates foreign exchange for the country and injects capital and new money into the local economy.
• Tourism helps to diversify the local economy.
• Improved tourism infrastructure.
• Increase tax revenues from tourism.

Economic Costs

• Higher demand created by tourism activity may increase the price of land, housing, and a range of commodities necessary for daily life.
• Demands for health services provision and police service increase during the tourist seasons at the expense of the local tax base.

Tourism also affects the society of the destination in good as well as bad ways. It benefits and costs the local communities.

Social Benefits

• The quality of a community can be enhanced by economic diversification through tourism.
• Recreational and cultural facilities created for tourism can be used by local communities as well as domestic/international visitors.
• Public space may be developed and enhanced through tourism activity.
• Tourism Enhances the local community’s esteem and provides an opportunity for greater understanding and communication among people of diverse backgrounds.

Social Costs

• Rapid tourism growth can result in the inability of local amenities and institutions to meet service demands.
• Without proper planning and management, litter, vandalism, and crime often accompany tourism development.
• Tourism can bring overcrowding and traffic congestion.
• Visitors bring with them material wealth and apparent freedom. The youths of the host community are particularly susceptible to the economic expectations these tourists bring which can result in complete disruption of traditional community ways of life.
• The community structure may change, e.g. community bonds, demographics, and institutions.
• The authenticity of the social and cultural environment can be changed to meet tourism demands.

Tourism activities also affect the culture of the host country. There are many positive and negative cultural impacts of tourism.

Cultural Benefits

• Tourism can enhance local cultural awareness.
• Tourism can generate revenue to help pay for the preservation of archaeological sites, historic buildings, and districts.
• Despite criticism about the alteration of cultures to unacceptable levels, the sharing of cultural knowledge and experience can be beneficial for hosts and guests of tourism destinations and can result in the revival of local traditions and crafts.

Cultural Costs

• Youth in the community begin to emulate the speech and attire of tourists.
• Historic sites can be damaged through tourism development and pressures.
• There can be long-term damage to cultural traditions and the erosion of cultural values, resulting in cultural change beyond a level acceptable to the host destination.

Tourism impacts the environment in positive as well as negative ways. These impacts are following below.

Environmental Benefits

• Parks and nature preserves may be created and ecological preservation supported as a necessity for nature-based tourism.
• Improved waste management can be achieved.
• Increased awareness and concern for the environment can result from nature-based tourism activities and development.

Environmental Costs

• A negative change in the physical integrity of the area.
• Rapid development, over-development, and overcrowding can forever change the physical environment and ecosystems of an area.
• Degradation of parks and preserves.

Over the years, tourism has become a popular global activity. Depending upon the nature and purpose of their travel, tourists, need and demand certain facilities and services. This has given rise to a wide range of commercial activities that have acquired industry proportions. Thus travel and tourism nowadays represent a broad range of related industries.

Hotels are a commercial establishment that provides accommodation, meals, and other guest services. In the travel and tourism industry, the hotel industry plays a very significant role, as all tourists need a place to stay at their destinations, and require many more services and facilities to suit their specific needs and tastes.

Restaurants

Restaurants are retail establishments that serve prepared food and beverages to customers. In the travel and tourism industry, restaurants and other food and beverage outlets are very important as tourists like to experiment with the local cuisines of the places they are visiting.

Retail and Shopping

The retail industry is very important as tourists shop for their day-to-day necessities as well as look for mementos and souvenirs. In recent years, some cities in the world have been promoted as shopping destinations to attract people with a penchant for shopping by offering various products, such as garments, electronic goods, jewelry, and antiques. New York, Paris, London, and Milan in Italy are famous as fashion havens of the world.

Transportation

It is the movement of people and goods from one place to another. A well-developed transport industry, as well as infrastructure, is integral to the success of any travel and tourism enterprise.

Travel Agencies

A travel agency is a retailing business that sells travel-related products and services, particularly package tours, to customers on the behalf of suppliers such as airlines, car rentals, cruise liners, hotels, railways, and sightseeing.

Travel agencies play a very important role as they plan out the itinerary of their clients and make the necessary arrangements for their travel, stay, and sightseeing, besides facilitating their passport, visa, etc.

Tour Operators

A tour operator assembles the various elements of a tour. It typically combines tour and travel components to create a holiday. Tour operators play an important role in the travel and tourism industry.

Tourist Destinations

A tourist attraction is a place of interest for tourists, typically for its inherent or exhibited cultural value, historical significance, nature or building beauty or amusement opportunities. These are the basic fundamentals of the tourism industry.

Cultural Industries

Cultural or creative industries are responsible for the creation, production, and distribution of goods and services that are cultural in nature and usually protected by intellectual property rights. As tourists like to visit places of cultural significance and soak in the culture of the area, the cultural industry is very important to travel and tourism.

Leisure, Recreation, and Sport

Leisure or free time is a period of time spent out of work and essential domestic activity. Recreation or fun is spending time in a manner designed for therapeutic refreshment of the body or mind. While leisure is more like a form of entertainment or rest, recreation requires active participation in a refreshing and diverting manner.

As people in the world’s wealthier regions lead an increasingly sedentary lifestyle, the need for recreation has increased. These play a significant role in the travel and tourism sector.

A tourism/tourist product can be defined as the sum of the physical and psychological satisfaction it provides to tourists, during their ‘traveling and sojourn’ en route at the destinations.

Since the travel and tourism industry is an agglomeration of too many sectors that promote travel-related services. These sectors are referred to as travel vendors and their services and goods are called ‘travel products’. A tourism product includes five main components such as physical plant, services, hospitality, freedom of choice, and a sense of involvement.

Thus, whatever the natural and man-made resources and services brought about the consumption of tourists are called tourism products .

Charecterstatics Of Tourism Products

By now, you must have understood what a tourism product is. Now let us look at some of its characteristics:-

1) Intangible : Tourism is an intangible product means tourism is such a kind of product that can not be touched or seen and there is no transfer of ownership, But the facilities are available for a specified time and for a specified use. For e.g. a room in the hotel is available for a specified time.

2) Psychological : The main motive to purchase a tourism products is to satisfy the psychological need after using the product, by getting an experience while interacting with a new environment. And experiences also motivate others to purchase that product.

3) Highly Perishable : Tourism product is highly perishable in nature means one can not store the product for a long time. Production and consumption take place while a tourist is available. If the product remains unused, the chances are lost i.e. if tourists do not purchase it.

A travel agent or tour operator who sells a tourism product cannot store it. Production can only take place if the customer is actually present. And once consumption begins, it cannot be stopped, interrupted, or modified. If the product remains unused, the chances are lost i.e. if tourists do not visit a particular place, the opportunity at that time is lost. It is due to tourism reason that heavy discount is offered by hotels and transport-generating organizations during the offseason.

4) Composite Product : Tourist product is a combination of different products. It has not a single entity in itself. In the experience of a visit to a particular place, various service providers contribute like transportation The tourist product cannot be provided by a single enterprise, unlike a manufactured product.

The tourist product covers the complete experience of a visit to a particular place. And many providers contribute to the tourism experience. For instance, the airline supplies seats, a hotel provides rooms and restaurants, travel agents make bookings for stay and sightseeing, etc.

5) Unstable Demand : Tourism demand is influenced by seasonal, economic political, and other factors. There are certain times of the year that see greater demand than others. At these times there is a greater strain on services like hotel bookings, employment, the transport system, etc.

BUSINESS STRATEGIES

14 best travel and tourism websites to inspire your own

• Kylie Goldstein

While the pandemic affected many industries, it irrevocably changed the travel and tourism sector. As the World Economic Forum reports , “In 2020 alone, the [tourism] sector lost $4.5 trillion and 62 million jobs, impacting the living standards and well-being of communities across the globe. Moreover, the halt in international travel gave both leisure and business travelers the chance to consider the impact of their choices on the climate and environment.”

That being said, airline ticket prices are starting to rise again and airports are struggling to keep up with demand. Furthermore, amid current economic and environmental shifts, more travelers are seeking sustainable tourism options—and the industry has begun to adapt.

Whether you’re new to tourism—curating local experiences or renting out your home—or a travel veteran who has weathered the storm of tourism woes, there’s no better time to create a website for your tourism and travel types of businesses - its the perfect service business idea . We’ve compiled a list of some of the best travel websites, plus a few tips on what to include on your own.

Read Also: How to start a business

What is a tourism and travel website?

The tourism and travel industry has become more accessible than ever. The internet has made it easier to research, plan and book trips, all with just a few clicks. You can find everything from flights, hotels, and restaurants to car rentals and local experiences online.

A tourism or travel website serves as an information hub for prospective travelers planning a getaway. Today, people travel for a range of experiences—babymoons, staycations, voluntourism or bleisure—you name it. So, provide as much relevant information as possible to help users plan their trips.

When creating a travel website, entice travelers with blogs or video content that offers insider tips and local secrets. You can discuss practical information like local currency, customs and expectations, or review or rating popular destinations. You can also supply average local prices for travel necessities, offer tips for transportation or even add a Google Map of your favorite spots.

Tip: You can understand how to plan your website , then make your hotel website with Wix, complete with ready-made travel and tourism templates .

Best travel website examples

Let’s explore a range of tourism website examples, all built with Wix:

Inward Travel

Tourism Richmond Hill

Echo Fitness

African Empire Tours

Champlain Tours

Bella Vista

Home Sweet Home

Immanuel Wilderness Lodge

Sea Breeze Panormos

Jon's Carmel Marketing Cooking Class and Food Tour

The Berlin Storyteller

All Inclusive Vacations

Twende Zetu Kilimanjaro

01. Inward Travel

Creator Noå runs Inward Travel to “take the opportunity of lifelong learning, to improve quality of life and performance by consciousness and exercise.” The company curates unique cold water experiences, sweat-dripping-exercises and leadership trails in destinations like The Netherlands.

Inward Travel’s minimal one-page website highlights the relevant information clearly and concisely. The enticing video strip in the first fold of the website instantly paints a picture of the experiences offered. The simple color palette aligns with the brand messaging and the site effectively uses his logo, including the favicon.

02. Tourism Richmond Hill

Canadian-based Tourism Richmond Hill’s informative website includes thorough details for both locals and visitors alike, paired with eye-catching visuals and clear language. A clear menu leads users to navigation options like ‘restaurants around town,’ ‘where to stay,’ ‘things to do, and ‘useful links’. Additionally, their ‘Shop Local, Support Your Community,’ section expands their potential visitor pool, encouraging residents to treat their hometown like a tourist destination.

03. Echo Fitness

Don’t let the name fool you, Echo offers much more than just a fitness website . The homepage gives a brief description of all of Echo Fitness’s services, including active holidays, fitness retreats, personal training and ski instruction—all based in Zermatt, Switzerland—with clear CTAs to learn more. Each section includes a thorough description, complete with sample itineraries of previous trips or retreats. The travel website also gives a clear breakdown of plans and pricing, with a clear Book Now button for easy requests. Echo Fitness’s social media bar also includes a link to TripAdvisor, using this external platform to establish trust from previous travelers’ reviews.

Learn more: Travel business names

04. African Empire Tours

African Empire Tours immerses travelers in the culture, architecture and natural splendor of Asante, Kongo, Songhair, Zulu and Ethiopia. The tourism website clearly outlines the five tour destinations and gives a clear itinerary example.

African Empire Tours also smartly includes a clear Subscribe form above their contact information to engage with prospective travelers in the research/deciding phase of trip planning. Adding a subscribe form can help you keep visitors up to date on your business offerings.

05. Champlain Tours

Champlain Tours puts their pre-arranged group and customizable private tour options front and center, so prospective visitors can easily find what they want. They also include links to their social media profiles, including their YouTube channel which showcases video content of what visitors can expect when on tour with the company. They also prominently display previous travelers’ customer reviews as social proof to establish trust.

06. Japan Time

Japan Time’s Tom and Stav share their first-hand experiences with a range of thoughtful blogs, guides and tips for other travelers looking to make the most out of their experience. They break down the essentials like travel budget, transportation, food as well as holidays and cultural traditions in the land of the rising sun. The travel site also includes experiential tours like a “Culinary evening in Osaka” or “Ikebana techniques” that visitors can directly book online.

07. Bella Vista

Ciao Bella—arriving at Bella Vista’s vacation website offers an instant escape into the Sicilian countryside. Parallax scrolling brings the hotel to life; from a close up shot of a mouth-watering cannoli to the gorgeous view their property boasts, visitors will want to book a vacation and sign up for Italian lessons, too. This is one of the best hotel websites we've come across, as the captivating photos take you on a beautiful Italian getaway.

08. Home Sweet Home

Sometimes when vacation planning, you want a home away from home rather than a big to-do. Well, at France’s Home Sweet Home, you can choose from three uniquely styled rooms fit for comfort, relaxation and fun. Take a closer look at the photo gallery for every room and start to feel that vacation vibe seep in. Our favorite part? Their on-site private spa services.

09. Immanuel Wilderness Lodge

For those seeking adventure, consider Immanuel Wilderness Lodge, located in the Namibian Savannah. This family-run lodge has earned a collection of rave reviews and well-deserved TripAdvisor awards. For those who prefer to know exactly what to expect before arriving, their amazing 360° virtual tours show off their accommodations, lobby, restaurant and surrounding property.

10. Sea Breeze Panormos

Is there anything more exotic than a Greek vacation? After browsing their travel website, you’ll know why the four properties comprising Sea Breeze of Mykonos offer a quintessential vacation spot. Look at the romantic views, pristine accommodations and learn about what this magical island offers.

Using a teal Book Now button pops out amid the muted gray background, helping users know exactly what to do upon entering the site.

11. Jon’s Carmel Market Cooking Class and Food Tour

Almost any traveler to Tel Aviv knows that a visit to the Carmel Market is a must. Jon’s Carmel Market Cooking Class and Food Tour’s clear and direct website makes it incredibly easy for travelers to navigate through the famously bustling market. Jon, the owner, includes a short, captivating video that lets visitors know what a typical day in the market looks like. He also provides a detailed itinerary and a strategically placed CTA for Book Now.

Jon also uses a Wix pro gallery to showcase the vibrant colors and flavors of the food market. His contact information is easy to find, and includes links to all his social channels, including his TripAdvisor rating.

12. The Berlin Storyteller

Dennis Behnke, a Berlin native offers his tour services and in his own words, “Be it on foot and public transportation, be it on bike or in a van, let me help you create your perfect Berlin private tour.” His thoughtful and well-organized tourism website includes a clear list of his unique tours with detailed descriptions and lengths. Behnke has native experience and insights into the diverse city.

He includes his TripAdvisor rating directly on his homepage alongside a personalized explanation of his experiences, effectively reinforcing his brand name as the Berlin Storyteller. Working as an independent tour guide is a great service business idea. It can be a great side hustle or full-time venture if you have detailed knowledge of a city or specific destination.

13. All Inclusive Vacations

This travel website asks users a simple yet profound question upon entry—where to? For those who connect with this spark of wanderlust, there’s a relevant questionnaire to fill out and to receive a range of all-inclusive vacation packages.

This travel website also offers visitors drone video content, providing a bird-eye’s view and immersive look into each exotic getaway. In addition, All Inclusive Vacations includes their team’s photos, letting prospective travelers know who they’re talking to while planning their trips. A chatbot provides instant responses and efficiently handles incoming questions as well.

14. Twende Zetu Kilimanjaro

For hikers looking to experience iconic Mount Kilimanjaro, this travel website offers practical information including medical details, experiential knowledge, trip schedules and trail guides. Users can easily navigate the clearly laid-out information, helping them to understand the most relevant information before such an exciting hike.

What to include in a tourism and travel website

Every tourism or travel website will vary depending on the destination and target visitor. However, most travel websites should include the following:

Easy-to-use scheduling software

High-quality photography and images

Relevant information about nearby attractions—including museums, arts, cultural events, restaurants and shopping

Packing advice

Maps and directions

Public transportation information (note if users need to download apps in advance)

Air travel and airport information

Language guidelines and local slang

Clear links to social media channels

Contact information

Reviews or testimonials

An online store to buy branded or local merchandise (use an online store builder  for this)

Ready to create a blog  for your travel website?  Make one today. Or read more about how to start a travel blog .

Travel and tourism website design tips

Whether you have created a hotel website  starting from scratch or you are updating your current travel website, keep these design tips in mind.

Include a logo.  A logo can help establish consistency for your brand’s online presence. A good logo should communicate the crux of your destination, tour company or rental and help visitors make a positive association with your business before they even arrive. You can use a free logo maker  to design a logo for your travel website, plus use it for business cards, brochures, branded merchandise and social media channels.

Ensure a cohesive design.  Select a representative color palette for your brand and stick to it throughout your travel website’s visual identity. For example, if you run a natural spa getaway, stick to tranquil and calming colors over rugged and earthy tones that better match an extreme sports tour guide. With Wix’s editor's site and theme design , you can customize your website colors, fonts and images and maintain a cohesive look with automatic theme updates across your site’s pages. Also check out some of these general website examples  for inspiration.

Use images.  For prospective travelers planning their future getaways, high-quality images can immediately transport them to your destination. We recommend ​​using  JPEG ,  PNG  and GIF files for images to appear their best on your site.

Don’t overload pages.  Travel is all about the escape. Make your site’s user experience just as relaxing as traveling should be—don’t overload it with superfluous content or features. Tip:  Build your travel website with Wix website performance  at its core. Sites offer better page load speed plus Wix’s site speed dashboard  to test, analyze and optimize your site’s performance for both desktop and mobile.

Think about site hierarchy.  As visitors explore your site, you want them to receive relevant information and experience your offering efficiently. Prioritize your main pages and create menus, headers and subheaders that clearly reflect this hierarchy. Not only will this create a better user experience (and hopefully convert visitors to customers), but it will also make it easier for Google’s search engine robots to scan and index your pages.

Make it mobile friendly.  Mobile accounts for approximately half  of web traffic worldwide, meaning potentially half (or more) of visitors will explore your website via their devices. Creating a mobile-friendly travel and tourism website will ensure a better experience, regardless of device. Tip:  The Wix Editor automatically creates a mobile version for every website  it designs.

Lean into templates : Templates are a great way to create a design-friendly travel and tourism website in an efficient way. Here's a selection of our favorite travel and tourism templates from Wix: Travel services templates , Travel agency template , Food and travel website templates , Travel blog template , Travel documentary templates , Hotel and BnB website templates.

Consider SEO.  If you optimize your travel website content to rank on search engines, you can increase your traffic. How? First, target specific keywords. For example, think of your prospective travelers: what questions or phrases might they search for that could lead them to your tourism website? Integrate these keywords into your website content. Tip:  Check out Wix SEO features  or the Wix SEO hub  for more detailed steps that’ll help your travel website perform better on search engines.

Maintain your travel website . Just as you care for your hotel or tours, you need to apply the same TLC to your website. Fresh and up-to-date content (like prices and current links) can help users get the most out of their experience.

Try out new technologies.  Following the latest travel technology trends , try integrating a chat bot for quick responses and user engagement or use 3D/AR viewer  to give users a virtual tour of your destination.

Travel and tourism websites FAQ

What are some famous examples of travel websites.

There are many: Skyscanner, AirBnb, Kayak amongst others.

What are the different types of travel websites to create

Related posts.

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Some of the key influencers on travel and tourism in recent years have been globalization, digitalization, sustainability, and the coronavirus (COVID-19) pandemic. Ease of mobility, increased awareness of new destinations, and the internet as a source of information and commerce have caused this market to grow exponentially. Yet with this growth has also come increasing public concern about the industry’s impact on the environment, resulting in consumer demand for more sustainable travel options. After being hit hard by the health crisis, the travel and tourism industries are now gradually recovering. When it comes to the future of this market, increased mobile usage in travel, implementation of new technologies, and a less marked difference between business and leisure trips are all examples of changing consumer interests in the post-pandemic world.

State of the industry

Explore the key industries, trending facts & insights.

In 2023, the total contribution of travel and tourism to the global gross domestic product (GDP) was roughly four percent lower than in 2019, the year before the COVID-19 pandemic. Overall, the contribution of travel and tourism to the global GDP amounted to 9.9 trillion U.S. dollars in 2023. This figure was predicted to reach an estimated 11.1 trillion U.S. dollars in 2024, exceeding pre-pandemic levels.

GDP is the total value of all goods and services produced in a country in a year. It is considered an important indicator of a country's economic strength, and a positive change in GDP is a sign of economic growth. Both before and after the impact of COVID-19, the United States and China were by far the  leading travel markets based on the total contribution of travel and tourism to GDP , followed by Germany, the United Kingdom, and Japan. 

In 2023, the number of international tourist arrivals worldwide increased significantly over the previous year but did not catch up yet with pre-pandemic levels. That year, France was the country with the highest number of international tourist arrivals worldwide , welcoming 100 million international visitors. Spain and the United States followed in the ranking in 2023.

Global travel and tourism spending increased by roughly 30 percent in 2022 compared to the previous year, whereas it more than halved in 2020 due to the impact of the coronavirus (COVID-19) pandemic. Overall, the travel and tourism expenditure worldwide amounted to approximately five trillion U.S. dollars in 2022, remaining below pre-pandemic levels. That year, leisure trips accounted for 81 percent of this market's global spending.

The number of international tourist arrivals worldwide rose sharply in 2023 compared to the previous year across all the most visited destinations in the world. Overall, France was the most visited country by inbound travelers worldwide in 2023, with 100 million international tourist arrivals. Spain, the United States, and Italy followed in the ranking that year.

In 2023, the number of international tourist arrivals worldwide totaled approximately 1.3 billion. While this figure represented a 33 percent annual increase, it remained below the peak in inbound tourist arrivals reported in 2019, the year before the onset of the COVID-19 pandemic. That said, international tourism receipts worldwide exceeded pre-pandemic levels in 2023, peaking at nearly 1.5 trillion U.S. dollars.

When breaking down the  number of international tourist arrivals worldwide by region , Europe has consistently reported the highest volume of inbound travelers, both before and after the impact of the health crisis. In 2023, this region alone accounted for roughly 55 percent of global inbound tourist arrivals. Meanwhile, Asia and the Pacific recorded the second-highest number of inbound tourist arrivals worldwide in 2023.

The market size of the hotel and resort sector worldwide peaked at 1.5 trillion U.S. dollars in 2023. This showed five percent growth over the previous year's figure of 1.43 trillion U.S. dollars. 

What are the leading hotel brands globally?

In 2023, among hotel brands with the highest brand values globally were industry giants like Hilton, Hyatt, and Hampton Inn. Hilton was reported to have a brand value exceeding 11 billion U.S. dollars. However, while Hilton led brand value, Wyndham hotels and resorts claimed the top spot for the hotel company with the largest number of properties worldwide , boasting over nine thousand hotels globally, while Hilton ranked fourth.

Hotel booking behavior of global travelers

In 2023, hotel booking growth worldwide peaked in January and February, surpassing 130 percent - there was also a notable increase in hotel booking growth during the summer months of June and August. As of 2024, Vietnam and China stood out as the countries with the highest share of consumers booking hotels or private accommodation . Meanwhile, countries with the lowest share of hotel and private accommodation bookings were Hungary and Pakistan.  

Revenue of leading online travel agencies (OTAs) worldwide increased significantly in 2023 compared to the previous year, in most cases exceeding the earnings recorded before the COVID-19 pandemic. Overall, Booking Holdings reported the highest figure in 2023, generating roughly 21.4 billion U.S. dollars. That year, Expedia Group and Airbnb followed in the ranking, with revenue of approximately 12.8 billion and 9.9 billion U.S. dollars, respectively.

In April 2024, booking.com - the website of Booking Holdings' leading brand - topped the ranking of the  most visited travel and tourism website worldwide , with nearly 560 million visits. That month, tripadvisor.com, aribnb.com, and expedia.com followed on the list. When looking at the  traffic breakdown of booking.com by country , the United States accounted for the highest share of website visits in April 2024, ahead of the United Kingdom and Germany.

As estimated by the Statista Mobility Market Insights, online sales channels in the travel and tourism market worldwide generated roughly 70 percent of total revenue in 2023. That year,  global revenue of the travel and tourism market , including hotels, package holidays, vacation rentals, and cruises, surpassed 850 billion U.S. dollars.

The total revenue of Airbnb worldwide reached 9.92 billion U.S. dollars in 2023. This was an increase over the previous year's total of 8.4 billion. The decrease in revenue in 2020 can be attributed to the coronavirus (COVID-19) pandemic , which caused travel disruption across the globe. When breaking down Airbnb revenue by region , North America, where Airbnb was founded, brought in the most revenue in 2022.

Airbnb is a home sharing economy platform that operates in many countries around the world. The company’s biggest market is in North America where Airbnb’s gross booking value per night was also the highest at approximately 240.29 U.S. dollars in 2022. Meanwhile, Latin America had the cheapest gross booking value per night and travelers there stayed more nights with Airbnb on average than the Asia Pacific region.

The COVID-19 pandemic impacted the travel and tourism industry worldwide, with many countries initiating stay at home orders or travel bans to prevent the spread of the virus. In addition to a decrease in revenue in 2020, the company also experienced a reduction in the number of nights and experiences booked with Airbnb . Bookings fell to a low of under 150 million in 2020 due to these travel restrictions which was less than half the total number of bookings from the previous year. In 2023, Airbnb reported over 448 million booked nights and experiences, a significant increase over the previous year.

The UN Intergovernmental Panel on Climate Change (IPCC) released a special report in 2018 stating that the world has just over a decade to restrict global warming to 1.5°C above pre-industrial levels, beyond which the risk of floods, droughts and extreme heat will significantly worsen. With a growing awareness of climate change people are becoming more environmentally conscious. According to the source, as of February 2023, 80 percent of travelers worldwide believe that sustainable travel is important.

Attendance at museums and galleries worldwide increased sharply in 2022 compared to the previous years due to the recovery from the coronavirus (COVID-19) pandemic. The Louvre in Paris, France, has recorded the highest attendance rates every year since 2019, welcoming over 9.5 million visitors prior to the pandemic, and less than three million during COVID-19. In 2022, the French museum recorded roughly 7.7 million visitors, remaining bellow pre-pandemic figures.

The number of international tourist arrivals worldwide grew by roughly 33 percent in 2023 compared to the previous year, showing strong signs of recovery since the impact of the COVID-19 pandemic. Despite the significant annual increase, global inbound tourist arrivals remained 11 percent lower than in 2019, totaling 1.3 billion in 2023.

The Google Maps mobile app reported the highest number of downloads worldwide among the selected travel apps in 2023. That year, this app recorded nearly 130 million aggregated downloads on iOS and Google Play. The Uber app was the second most downloaded app in the ranking, with roughly 114 million downloads.

Industry Definition

The travel and tourism sector comprises a wide range of products and services, including leisure and business travel, accommodation, food and drink services, and more. Some of the key markets related to these industries are hotels, short-term rentals, cruises, meetings and events, and online travel agencies. While topics like travel digitalization, sustainability, and the impact of COVID-19 have influenced the whole travel and tourism market in recent years, each segment is also subject to specific trends. That is the case of the home-sharing economy in the accommodation industry or the rise in blended travel for business tourists, mixing work-related trips with vacations.

More interesting topics from the industry "Travel, Tourism & Hospitality"

• Accommodation in Denmark
• Accommodation in France
• Accommodation in Indonesia
• Accommodation in Malaysia
• Accommodation in Norway
• Accommodation in Singapore
• Accommodation in South Korea
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• Artificial intelligence (AI) use in hospitality
• Holiday residences in Germany
• Hotel industry in Japan
• Hotels in Sweden
• Impact of the coronavirus on the tourism industry in France
• Serviced accommodation in the United Kingdom (UK)
• Subscription model in the travel industry
• Tourism in Italian cities
• Tourism in Norway
• Tourism in Rome
• Tourism in Sweden
• Tourism in Venice
• Tourism industry in Germany
• Travel accommodation in Australia
• Travel and tourism in Austria
• Travel and tourism in Denmark
• Travel and tourism in Finland
• Travel and tourism in Turkey
• Bleisure travel
• Business travel and exhibition industry in China
• Business travel in Europe
• Business travel in France
• Business travel in Italy
• Business travel in Japan
• Business travel in the United Kingdom
• Business travel in the United States
• Domestic tourism in France
• Domestic tourism in Japan
• Global business travel
• Outbound tourism in European countries
• Outbound travel in South Korea
• Terrorism's impact on the travel industry in Europe
• Tourism in Barcelona
• Tourism in London
• Tourism industry in Thailand
• Tourism industry in the Asia-Pacific region
• Travel and tourism in Belgium
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• Travel and tourism in Russia
• Travel and tourism in the United Kingdom (UK)

Food & Drink Services

• Bars and nightclubs in the U.S.
• Beer industry in the UK
• Beer market in Ireland
• Burger King
• Cafes and coffee shops in France
• Cafes and coffee shops in the United Kingdom
• Craft beer in the UK
• Cuisine trends in the UK
• Denny's
• Digitalization of the restaurant industry worldwide
• Dining out in Japan
• Eating out behavior in the U.S.
• Food service and catering industry in China
• Food service and catering industry in Taiwan
• Food service in Brazil
• Food service in Mexico
• Food service in Spain
• Food service industry in Singapore
• Food service industry in Vietnam
• Foodservice industry in Indonesia
• Foodservice industry in South Korea
• Ghost kitchens
• Healthy dining in the U.S.
• Michelin-starred restaurants
• Pubs and bars in Japan
• Recreational activities in the United Kingdom
• Restaurant and catering industry Netherlands
• Restaurant and food service in Australia
• Restaurant and food service industry in Thailand
• Restaurant and food service trends in the UK 2017
• Restaurant delivery in the U.S.
• Restaurant industry in Denmark
• Restaurant industry in India
• Restaurant industry in Japan
• Restaurant industry in Norway
• Restaurant industry in Sweden
• Restaurants and food service in GCC
• Restaurants and food services in Europe
• Restaurants in the U.S.
• Restaurants in the United Kingdom
• Wine tourism in European countries
• Backpacking in Europe
• Camping in Germany
• Coastal tourism in France
• Coronavirus (COVID-19): impact on staycations in the U.S.
• Cruise industry Belgium
• Cruise industry in Germany
• Cruise industry Netherlands
• Domestic tourism in Australia
• Domestic tourism in the U.S.
• Domestic vacations in the United Kingdom (UK)
• Hot springs in Japan
• Hotel industry recovery post COVID-19 in New Zealand
• Impact of the British Royal Family on tourism in the United Kingdom
• Leisure travel in Japan
• Live music industry in the UK
• Long-distance bus market in Germany
• Medical tourism in Europe
• Medical tourism in Latin America
• National tourism in Spain
• Resorts in the U.S.
• Ski tourism worldwide
• Space tourism
• Staycations in the UK
• Summer travel in Europe
• The Walt Disney Company
• Timeshares & shared vacation property ownership
• Tourism industry in China
• Vacation travel behavior in Germany
• Winter sports and ski holidays in France

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It’s been a record-setting year for global travel – here’s how we make tourism inclusive and sustainable

Inclusive and sustainable travel and tourism includes supporting micro-, small- and medium-sized businesses. Image:  Unsplash/Michael Barón

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• The global travel sector is experiencing a robust recovery, with tourists increasingly spending more on travel.
• Despite the overall positive outlook, some destinations struggle with operational challenges, including workforce issues and resource management amid rising tourist numbers and environmental concerns.
• The travel and tourism sector’s potential for advancing socio-economic prosperity is particularly impactful through the support of micro-, small-, and medium-sized enterprises.

The global travel sector forecast is in and it's sunny skies ahead. Through March 2024, consumer spending on travel remains strong, and passenger traffic has soared. Empowered by a strong labour market worldwide, tourists will be on the roads, air and seas once again, with more of people’s budgets on travel.

The latest report from the Mastercard Economics Institute, Travel Trends 2024: Breaking Boundaries , reveals that 2024 has already witnessed multiple record-setting days as consumer spending on leisure travel remains strong. The data shows that post-pandemic travellers continue to seek unique experiences rooted in local cultures while increasingly prioritizing spending on memorable events across sports, music and festivals.

The Mastercard Economics Institute’s analysis reveals that travellers also seek opportunities to extend their stays, prioritizing leisure for longer. For the first 12 months between March 2019 and February 2020, a trip’s average length of stay was about four days. As of March 2024, the average length of a leisure trip has edged closer to five days, which translates into an economic boost for the destinations and communities hosting them.

Have you read?

These are the top 10 countries for travel and tourism, what is travel and tourism’s role in future global prosperity, travel & tourism development index 2024, tackling tourism’s challenges.

Yet, while the overall outlook for travellers looks bright, that’s not the case for all destinations. Some tourism hotspots and lesser-known locales are facing growing challenges around operating conditions. The World Economic Forum’s Travel & Tourism Development Index (TTDI) 2024 highlights the ongoing constraints facing the global travel and tourism sector – including the lack of investment in skilled and resilient workforces and issues around resource management – cultural and natural – as destinations grapple with higher tourist visitor numbers and rising environmental concerns.

The report offers travel and tourism decision-makers recommendations around how the sector can take a more active role in tackling social challenges across socio-economic prosperity, peace and cultural exchange. As the industry accounts for approximately one-tenth of global gross domestic product and employment , the public and private sectors must work together to ensure future tourism development is, first and foremost, inclusive and sustainable.

Supporting the backbone of travel and tourism

As the TTDI 2024 notes, one area where the sector’s potential in advancing socio-economic prosperity can be particularly impactful is in the economic empowerment of micro-, small- and medium-sized enterprises (MSMEs). According to the World Travel & Tourism Council, more than 80% of travel and tourism businesses fall under this category.

Policies and investments promoting the adoption of digital solutions and enhancing digital skills development while improving access to credit can provide a major boost to tourism-focused MSMEs.

In Costa Rica, the Instituto Costariccense de Turismo, a member of Mastercard’s Tourism Innovation Hub , is championing such an approach to ensure increased tourist traffic results in better opportunities for MSMEs. Last year, the institute launched Tico Treasures , a platform facilitating tourist connections with Costa Rica’s Crafts with Identity programme, a group of 17 artisan collectives across the country. The platform allows visitors to discover local Costa Rican products, learn about artisan communities and then purchase and ship the goods back to their home country – all through one experience.

The programme is an example of public-private collaboration, including backing from Correos de Costa Rica, Banco de Costa Rica and the Instituto Costariccense de Turismo. Its objectives are multifold: delivering more authentic experiences for tourists, expanding citizens’ access to the digital economy and contributing to MSME resilience.

Protecting future environments

There are also novel approaches to solving destinations’ sustainability challenges underway. A key role of the Travel Foundation , a global non-government organization, is to facilitate innovative public-private collaborations in tourism that accelerate and scale sustainable solutions. One notable example is in Scotland, where the national tourism organization VisitScotland is partnering with the Travel Corporation, a global tour operator, to help decarbonize the destination supply chain. Both organizations are pooling their insights, data and expertise to support local businesses, develop new ideas for reducing carbon footprints and identify barriers to a green transition.

The learnings from this and other projects led by the Travel Foundation will be shared to influence future policy, investment and product development decisions at national and global levels. By combining public sector resources and capabilities with private sector technological expertise, travel and tourism decision-makers can enact policies and programmes that balance tourism growth with environmental protection, providing a nuanced approach that works for unique destinations.

It’s an important time for the sector – to leverage travel and tourism’s robust recovery and advance socio-economic prosperity, fuelling a more inclusive future for our treasured destinations. By accelerating collaboration between governments, destination management organizations and technology companies, we can ensure destinations, the communities that power them and the environments they inhabit are at the heart of all future tourism development.

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