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Follow our news, recent searches, welcome to singapore: up to 6 million visitors expected this year as recovery gains momentum, advertisement.

Singapore received 1.5 million visitors in the first half of 2022, an increase of nearly 12 times compared to the same period last year.

People are seen at Changi Airport in Singapore. (Photo: AFP/Roslan Rahman)

Rachel Chan

SINGAPORE: Visitor arrivals to Singapore are expected to increase to between 4 million and 6 million this year as global travel picks up pace, said the Singapore Tourism Board (STB) on Thursday (Jul 14).

The projection comes amid the easing of COVID-19 related border restrictions globally, and pent-up demand for travel.

Latest figures showed that Singapore logged 1.5 million visitor arrivals in the first half of the year, nearly 12 times more compared to the same period in 2021.

Indonesia, which accounted for 282,000 arrivals, was the top source of visitors, followed by India (219,000), Malaysia (139,000), Australia (125,000) and Philippines (81,000).

Together, they accounted for 56 per cent of Singapore's visitor arrivals between January and June 2022.

STB also said that the average length of stay for visitors more than doubled in the first half of 2022 – at about 7.1 days compared to 3.4 days in 2019.

Singapore’s cruise industry set to return to pre-pandemic levels between 2023 and 2024: STB

Going virtual: COVID-19 pushes tourism players, visitors to adapt to a new reality

"strong pent-up demand".

Singapore's tourism industry has been battered by the COVID-19 pandemic.

With borders around the world closing and authorities putting up travel restrictions to curb the spread of COVID-19, Singapore's visitor arrivals plummeted more than 80 per cent year-on-year to 2.7 million in 2020, and plunged further to 330,000 visitor arrivals in 2021. 

In 2019, Singapore hosted a record 19.1 million visitors , and tourism receipts amounted to S$27.7 billion.

The tourism board said that it continues to expect that tourism flows will recover to pre-COVID levels by the mid-2020s.

“The encouraging growth in visitor arrivals and tourism receipts signals strong pent-up demand, and underscore Singapore’s continued appeal as a vibrant and attractive destination for leisure and business travellers," said STB chief executive Keith Tan.

"While the pandemic is certainly not over yet, we are confident that Singapore’s very rich calendar of events, as well as new and refreshed tourism offerings, will continue to attract visitors for the rest of 2022 and beyond."

Singapore's roster of events includes the Formula 1 Singapore Airlines Singapore Grand Prix 2022 , Tour de France Singapore Criterium and Sail Grand Prix. 

Tourism receipts reached an estimated S$1.3 billion in the first quarter of 2022, a 213 per cent year-on-year increase over the same period last year. Visitors from Indonesia were the top spenders, followed by India and China.

Looking ahead, STB said that the tourism sector may face some headwinds for the rest of the year because of the volatile global political and economic environment, as well as the evolving health situation.

"STB will continue to develop the tourism sector with new offerings and refreshed concepts to strengthen Singapore’s appeal as an attractive destination."

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Transforming Singapore towards sustainable tourism and urban living

Sustainable tourism is becoming a bigger concept in singapore, where they are prepared to address traveller needs and reconsider their carbon output.

The travel and tourism sector is one of the largest employers in the world with the number of workers in the sector reported to have reached 289 million (1). In 2021, travel and tourism accounted for 6.1% of the global domestic product (GDP), and amounted to approximately 5.8 trillion U.S. dollars, not quite pre-pandemic levels but experiencing a year-on-year rise (2). As a key contributor to the global economy, the travel sector must work towards more sustainable tourism in the future, if we are to meet the goals set by the 2015 Paris Agreement and the recent targets outlined at COP27.

The opportunity for sustainable tourism and travel

The issues of climate change are well documented and if they do not encourage action, perhaps an economic case could. More businesses are incorporating sustainability in product development to make it meaningful for their bottom lines in the long run. According to management consultancy Bain & Company, there is a clear business case for adopting more sustainable models as doing so can spur growth, reduce costs, and build resilience (3). Sustainability is also a growing concern for consumers who are increasingly choosing more environmentally friendly options. The tourism and travel sector is no exception, with 71% of global travellers wanting to travel more sustainably in the future (4). A new traveller profile, the Mindful Explorer, seeks to contribute to regenerative and sustainable tourism. (5)

As sustainability increasingly becomes a priority for travellers, destinations should be prepared to address their needs.

Singapore’s unique setting as a city-state

Singapore is a small, low-lying island city-state of 734.3 square kilometres (283.5 square miles) in Southeast Asia (6). It is uniquely vulnerable to the effects of climate change as an alternative energy-disadvantaged country with a lack of natural resources, hinterland, and climatic conditions needed for large-scale deployment of renewable energy sources.

These inherent constraints make it challenging to address climate change. But the country does not shy away from taking bold actions where possible.

In 2021, the Singapore Green Plan 2030 (or the Green Plan) was launched as a roadmap to advance Singapore’s national agenda on sustainable development. The Green Plan charts ambitious and concrete targets under five key pillars – City in Nature, Sustainable Living, Energy Reset, Green Economy, and Resilient Future.

Today, Singapore is one of the world’s densest but greenest cities, with green cover at over 40%. The OneMillionTrees movement aims to plant a million more trees across Singapore over the next 10 years with the help of the community. The country is on track to achieve its goal for every household to be within a 10-minute walk from a park by 2030. These are just some of the many initiatives under the Green Plan.

It is important that the industry acknowledges travel and tourism’s carbon footprint which comes predominantly from the aviation industry. With aviation being the predominant travel mode to and from Singapore and sustainable aviation fuel identified as one of the key elements to achieving the aviation industry’s emissions reduction goals (7), in 2022, Singapore announced that it will have the world’s largest sustainable aviation fuel plant by 2023. Singapore Airlines has also operated its first flight with blended sustainable aviation fuel as part of a pilot to advance the use of sustainable aviation fuel in Singapore. (8)

This year, the Civil Aviation Authority of Singapore (CAAS) will publish the Sustainable Air Hub Blueprint which will provide a decarbonisation roadmap for Singapore’s air hub, with medium-term 2030 and longer-term 2050 targets and tangible pathways to achieve them.

A city in nature, where large experiences come with small footprints

Singapore’s vision is to become one of the world’s most sustainable urban destinations – a city in nature where large experiences come with small footprints. The Singapore Tourism Board is working closely with tourism stakeholders to execute the destination sustainability strategy and roadmap for the tourism sector in line with the Green Plan.

First, galvanising sustainable tourism hardware and software. For instance, HyperDrive is a new first-of-its-kind gamified electric go-kart circuit which immerses drivers in a world of real-life racing and virtual gaming, providing an eco-friendly fun time for speedsters. The HyperDrive is thought to be a first-of-its-kind concept in Southeast Asia when it opens in the first half of 2023.

Second, working with sustainable tourism associations to create roadmaps and industry-specific standards for clear directions towards driving greater sustainability. For example, we launched the Hotel and MICE (Meetings, Incentives, Conference and Exhibitions) Sustainability Roadmaps in collaboration with industry associations in 2022 (9). These roadmaps are accompanied with clear targets. For example, 60% of hotel room stock in Singapore are to attain internationally recognised hotel sustainability certification (e.g., by the Global Sustainable Tourism Council) by 2025, as well as commence tracking of emissions by 2023 and reduce emissions by 2030, with a view to achieve net-zero emissions by 2050 .

To support tourism businesses at all stages of their sustainability journey, Singapore launched the Tourism Sustainability Programme (TSP). For example, tourism businesses can tap on TSP to upskill and train employees to take up sustainability-related skillsets or adopt solutions to make their businesses more sustainable in the longer term.

It is also important to invest in the local citizen when attracting the global citizen. Intrepid travellers are in search of authentic local experiences, and locally-sourced food and drink, for example, are more likely to have a lower carbon footprint. Singapore continues to invest in local entrepreneurs and farmers (10), providing safe and secure working environments as well as training for those in the tourism industry to encourage the local community to flourish, as well as investing and maintaining cultural heritage, national monuments, and historical districts to enhance the visitors’ experience.

These efforts are adding to Singapore’s attractiveness globally as a sustainable, responsible travel destination.

How can Singapore pursue sustainable tourism credibly?

Sustainable tourism and development will also not look the same for every destination or organisation. How will the country know if it is on the right track?

STB embarked on an endeavour for Singapore to be certified based on the Global Sustainable Tourism Council (GSTC)’s Destination Criteria. The GSTC Criteria are global standards for sustainable travel and tourism and the GSTC’s Destination Criteria assess a destination’s sustainability performance in thirty-eight criteria across four aspects: (a) Sustainable Management; (b) Socio-economic Sustainability; (c) Cultural Sustainability; and (d) Environmental Sustainability.

In January this year, Singapore was certified as a sustainable destination based on the GSTC’s Destination Criteria, after being the first to apply the certification on a country level.

Singapore is committed to achieving international standards and inspiring more tourism businesses and destinations to contribute to a greener world. The certification reflects Singapore’s commitment to becoming a sustainable urban destination and affirms that its efforts are on the right track.

Being certified is just the beginning of Singapore’s journey. The certification process identified areas where we have done well and where we can do better. Annual audits will be conducted by a GSTC-accredited certification body to ensure that Singapore continues to meet the criteria, including making improvements in the identified areas. STB will continue to work with tourism stakeholders to do more to internalise sustainability as part of their offerings so that they can contribute to making Singapore greener and more livable.

Global collaboration opportunities in travel

To mitigate climate change, focusing on one area or one country is insufficient – global collaboration within the tourism and travel industry is essential. A single solution will not move us forward to achieve our climate goals and build sustainable destinations.

Countries must work together to advance global action towards achieving net zero. Collaborations could include joint contributions to international regulations, standards and certification on emerging technologies such as lower carbon solutions and participation in joint R&D and test beds.

Singapore is already working closely with Australia, Chile, New Zealand and the U.S. to collaborate on low-carbon technologies, such as low-carbon hydrogen and Carbon Capture Utilisation and Storage (CCUS) (11). In a world first, Singapore has commenced negotiations on a bilateral Green Economy Agreement (GEA) with Australia which combines trade, economic and environmental objectives. The country is also working actively to tap low-carbon energy beyond our shores with a view to eventually importing electricity from Malaysia and Indonesia through regional trade arrangements (12).

Singapore companies with relevant expertise have also partnered with overseas businesses to support them in achieving their sustainability aspirations. For example, Singapore developers and consultants have ensured that more than 300 projects from 16 countries had been certified under the Building and Construction Authority (BCA)’s Green Mark scheme (13).

As recently announced, Singapore is also collaborating with the GSTC, the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS) and the Association of Singapore Attractions (ASA), to actively contribute to the development of GSTC’s global sustainability standards for the MICE and Attractions industries respectively. These new industry criteria are expected to be launched progressively from next year.

Such efforts will ensure that our tourism sector continues to maximise social and economic benefits for locals, reduce its impact on our environment, and contribute to conserving our local heritage while doing our part as responsible global citizens, and furthering the international dialogue on sustainable tourism.

Businesses, communities, and governments must collaborate to deliver sustainable and safe destinations for travellers to continue to visit and enjoy – it is good for the economy and the environment.

This piece was written by Carrie Kwik, Executive Director, Europe, Singapore Tourism Board

• World Travel & Tourism Council ( WTTC) – Staff Shortages 2022
• World Travel and Tourism Council/ Statista 2023
• Bain & Company, The Circularity Challenge, May 2022
• Source: Booking.com, Sustainable Travel Report 2022
• WGSN report. Global trend forecaster WGSN is the data partner for SingapoReimagine Global Conversations Reimagine Experiences. WGSN’s report unveiled three new traveller profiles that have emerged from the pandemic as well as their heightened needs.
• Source: Singapore Department of Statistics. Land data as of December 2022.
• https://wttc.org/Portals/0/Documents/Reports/2021/WTTC_Net_Zero_Roadmap.pdf
• By the International Air Transport Association (IATA)
• www.edb.gov.sg/en/business-insights/insights/singapore-to-have-world-s-largest-sustainable-aviation-fuel-plant.html
• www.caas.gov.sg/who-we-are/newsroom/Detail/singapore-airlines-operates-its-first-flights-with-blended-sustainable-aviation-fuel-in-singapore
• Singapore Hotel Association (SHA) and the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS)
• E.g., the Made with Passion national initiative spotlights local products by local entrepreneurs
• E.g., the SG Fresh Produce badges enables consumers to identify local produce by farmers
• www.nccs.gov.sg/media/press-release/singapore-looks-to-develop-and-deploy-lc-technological-solution
• www.nccs.gov.sg/singapores-climate-action/singapore-and-international-efforts/
• www.bcai.com.sg/green.htm

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Govt to invest S$500 million to help tourism sector recover, aims to position S'pore as 'urban wellness haven'

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SINGAPORE — In a bid to reel in travellers after Singapore eased border restrictions earlier this month, the Government has set aside half a billion dollars to support the tourism sector's recovery from the pandemic.

• The Government is investing S$500 million to help the tourism sector recover
• The money will go into supporting and sustaining strategic manpower capabilities and offsetting business costs, among others
• Plans to revitalise the industry include a new festival that promotes wellness in June, as well as a new integrated board sports facility along Orchard Road

Kimberly Lim

Speaking on Wednesday (April 6) at an industry conference, Mr Alvin Tan, Minister of State for Culture, Community and Youth, said that the investment will go into supporting and sustaining "strategic manpower capabilities in the sector, offset business costs and amplify our international recovery plans".

"Looking ahead, while the outlook for international travel is hopeful, we must remain agile and be prepared to face challenges and setbacks that may come our way," he added.

"With the experience and learning that we have gained in the past few years, I am confident that we will be able to emerge stronger together." 

The plans to revitalise the tourism industry include a new festival that promotes wellness in June, as well as a new integrated board sports facility along Orchard Road. The facility is part of a move to remake the shopping belt into a lifestyle destination. 

The facility, which will be called Trifecta, will allow visitors to skate, surf, ski and snowboard, the Singapore Tourism Board's chief executive Keith Tan said at the conference, which was attended by industry leaders.

The announcement came shortly after Singapore eased its cross-border controls for Covid-19 from the start of this month. 

Plans to revitalise Orchard Road have been ongoing, despite the Covid-19 pandemic, Mr Keith Tan said at the same conference.  

"We must focus on raising the 'delight' or 'fun' quotient of the events and experiences here in Singapore.

"Don’t just rely on formulas or templates that worked in the past. We must come up with innovative ways to enable our events, experiences and offerings to surprise and stand out," he added.

In 2019, the Urban Redevelopment Authority introduced the Strategic Development Incentive scheme to drive the redevelopment of older buildings and turn them into more productive mixed-use developments — by allowing developers to increase their gross floor area, among other things, if they have proposals that transform the precinct. 

That year, a ministerial committee working on the Government's plans to rejuvenate the well-known shopping belt in Singapore eventually came up with Design Orchard, an incubation space for homegrown brands, among other projects.

Mr Keith Tan of STB added that the Government will "double-down" its efforts for SingapoReimagine, its international recovery campaign to welcome travellers by realising their passion for travel "through fresh and innovative experiences" in Singapore. 

"While it will take a few years for international demand for travel to return to pre-pandemic levels, we need to effectively recapture the pent-up travel demand in the immediate term so that we can speed up our tourism recovery," he said.

Several growth areas for Singapore tourism have been identified, including becoming a sustainable urban destination, as well as positioning itself as an "urban wellness haven".

"Post-pandemic, we want Singapore to be seen as a destination with a wide range of accessible experiences that support the holistic well-being of our leisure and business visitors," the STB chief said.   

Tourism recovery

• STB will be launching a new incentive programme to offer visitors a complimentary experience when they visit Singapore, in order to give visitors “hidden gem” surprises so that they may experience more of Singapore in an unexpected way
• The agency will intensify regional and global partnerships to feature Singapore. Such partners would include online travel agents such as Expedia and Traveloka, as well as aviation partners such as Singapore Airlines
• It will also grow the country's position as a node for business tourism by drawing business events that are relevant to the needs of the future, such as those involved in sustainability, urban solutions, food security, energy security, financial technology and advanced manufacturing

Tourism Sustainability Programme

• A new Tourism Sustainability Programme will be launched to provide tourism businesses with resources to identify strategic areas to embark on or expand sustainability efforts. It will focus on three main areas: Capability and growth, innovation, and education and awareness 
• The programme will support capability building through training, as well as to provide grants to businesses
• Through the Singapore Tourism Accelerator, the Government will support the development and test-bedding of innovative sustainable solutions

An urban wellness haven

• In 2019, the global wellness tourism market was estimated at more than US$720 billion (close to S$990 billion). This figure is projected to grow over the next five years to reach US$1.1 trillion by 2025 
• Singapore has many opportunities to curate wellness experiences and leverage its identity as a "City in Nature" , Mr Keith Tan said, referring to the Government’s vision and goal for the country  to create a liveable and sustainable home for its people by increasing green spaces
• A 10-day Wellness Festival Singapore, which is focused on wellness and mindfulness, is slated to be launched in June. It will include a multi-sensory pop-up space at Gardens by the Bay, along with wellness masterclasses that offer a series of art, wellness and mindfulness programmes at the National Art Gallery of Singapore

Singapore's 'fun' quotient 

• Homegrown brand Mr Bucket Chocolaterie will launch a new Chocolate Factory concept later this year at the Dempsey Road dining enclave. It will feature Singapore’s first build-your-own chocolate bar section, with distinctive Asian flavours 
• Later in 2022, Gardens by the Bay will launch a new attraction called Avatar: The Experience, which is based on the 2009 Hollywood movie

Ready for the future

• STB is piloting proof-of-concepts for "extended reality", which encompasses augmented, mixed and virtual reality. To do this, it launched a grant call earlier in February called "The Next Experience"

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Finalists For Singapore Tourism Awards 2022 Unveiled

Singapore Tourism Awards 2022: 35 individuals and organisations celebrated for outstanding contributions during COVID-19

Singapore, 24 May 2022 – 35 individuals and organisations were recognised this evening at the Singapore Tourism Awards 2022 for demonstrating resilience, innovation and service excellence amidst the challenges of the COVID-19 pandemic last year.

Organised by the Singapore Tourism Board (STB), and held at the Shangri-La Hotel, the Singapore Tourism Awards presentation ceremony was graced by Mr Alvin Tan, Minister of State for Trade and Industry, and Culture, Community and Youth.

STB Chief Executive Mr Keith Tan said: “The efforts of all the award finalists and recipients spur the entire tourism industry to greater achievements. Their spirit of resilience and creativity will become more important as we emerge from the pandemic to recapture demand and ensure Singapore remains a world-leading leisure and MICE destination.”

There were 81 finalists for the Experience Excellence , Enterprise Excellence , Customer Service , Top and Special Awards categories this year.

11 recipients for Top and Special Awards

10 organisations and one individual were honoured under the Top and Special Awards categories.

One Kampong Gelam and Group ONE Holdings each received a Special Recognition Award for displaying resilience and delivering creative and innovative products and experiences.

• One Kampong Gelam (OKG) initiated new events and activities to enliven and establish Kampong Gelam as a vibrant cultural district. OKG launched the precinct’s first Hari Raya light-up project in over a decade, with a first-of-its-kind light projection show on the Sultan Mosque. It also transformed and added vibrancy to the precinct with the first official graffiti Hall of Fame in Southeast Asia, by turning construction hoardings into a street art attraction.
• Group ONE Holdings (ONE) was the first event organiser to pilot an international live sporting event in 2020, with pre-event testing and heightened safe management measures. They shared their experience with other event organisers, paving the way for more events to resume in 2021. ONE continued to hold events safely and successfully, while innovating and expanding their product offerings during the pandemic.

Special Award for Sustainability

• Grand Hyatt Singapore implemented impactful sustainability initiatives, such as converting food waste into fertiliser and reducing its carbon footprint by installing a gas-powered plant to provide 30% of the hotel’s electricity needs.
• Marina Bay Sands (MBS), recognised as the first carbon neutral MICE venue in Singapore, leveraged smart technology in its operations to support sustainability. MBS has also commercialised sustainability by incorporating it into their offerings and programmes – for example, by offering sustainability tours.
• Resorts World Sentosa (RWS) adopted a comprehensive range of sustainability initiatives in areas such as carbon neutrality, waste management, energy efficiency and biodiversity. As a sign of their sustainability commitment, RWS also provided S$10m in funding to the RWS-NUS Living Laboratory to enhance biodiversity conservation in Singapore.

Special Award for Most Exemplary Employer

Far East Hospitality and Marina Bay Sands were each conferred the Special Award for Most Exemplary Employer, for developing and implementing impactful policies to retain and retrain employees during the pandemic.

• Far East Hospitality formed a dedicated team to train and equip staff with skills beyond their job roles. The organisation also introduced programmes to improve employees’ physical and mental welfare and launched a financial assistance scheme for employees in need.
• Marina Bay Sands actively encouraged upskilling among employees and implemented initiatives to protect the physical and mental welfare of both employees and their families. Diversity and inclusion are core values in the organisation’s hiring philosophy, and it continued to hire Persons with Disabilities (PWDs).

Special Award for Community Care

Marina Bay Sands, The Fullerton Hotel Singapore, Trip.com Travel Singapore and Tan Siok Hui from Conrad Centennial Singapore received the Special Award for Community Care , for displaying care and selflessness for the wider community during the pandemic.

• Marina Bay Sands implemented a wide-reaching international community engagement programme for over 24,000 beneficiaries across various segments with different needs. These efforts alleviated food insecurity, tackled social isolation and promoted disaster resiliency to beneficiaries such as lower-income families, nursing homes, seniors living alone, migrant workers and disadvantaged communities in India.
• The Fullerton Hotel Singapore displayed its commitment to build a caring and inclusive community via outreach and mentorship programmes. These focused on six key pillars: Women, Youth, Seniors, Community, Heritage and Well-being. The hotel also organised activities around different campaigns such as World Heart Day, Breast Cancer Awareness Month, the Purple Parade and International Women’s Day, where part of the proceeds from the various donation drives was given to beneficiaries.
• Trip.com Travel Singapore launched the Pay It Forward campaign which allowed citizens to donate their SingapoRediscovers vouchers. This campaign subsequently inspired other authorised booking partners to provide a similar donation option for the vouchers.
• Siok Hui displayed exemplary leadership by driving multiple social responsibility events at Conrad Centennial Singapore, to help the less fortunate. She also demonstrated selflessness by volunteering her time at various local non-profit organisations, even outside of her working hours.

Twenty-four recognised for outstanding achievements

24 individuals and organisations were also honoured for their outstanding achievements across the Customer Service, Experience Excellence and Enterprise Excellence categories.  

In particular, Let's Go Tour’s Red Oil Lamp: Chinatown Stories Alive and Voices: Memories of Kampong Lorong Buangkok were collectively named Outstanding Tour Experience for providing an immersive, theatrical experience based on the tour location and time period.

The Clan Hotel was recognised as an Outstanding Hotel Experience . It developed multiple cross-sector collaborations, incorporating them into various services to provide guests with new and authentic experiences.

Please refer to:

Annex A for a full list of the award recipients and finalists of the Singapore Tourism Awards 2022.

Photo highlights from the awards ceremony will be available here from 24 May, 2200h. Please credit the images to Singapore Tourism Board.

For more information and interview requests, please contact:

Senior Manager

Communications

Singapore Tourism Board

Email: [email protected] or call the STB Media Hotline at + 65 9011 2071

About the Singapore Tourism Awards

Organised by the Singapore Tourism Board (STB), the Singapore Tourism Awards brings together Singapore's tourism sector to celebrate individuals and organisations that best deliver exceptional experiences and achieve enterprise excellence. The Awards is an integral part of STB's efforts to raise the Singapore tourism sector's competitiveness by motivating organisations and individuals to create compelling experiences or adopt best practices. For more information, visit   www.singaporetourismawards.gov.sg

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

More: www.stb.gov.sg or www.visitsingapore.com | Follow us: facebook.com/STBsingapore or linkedin.com/company/singapore-tourism-board

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Finalists for Singapore Tourism Awards 2022 unveiled

Finalists for Singapore Tourism Awards 2022 Unveiled

Singapore, 13 May 2022 –The Singapore Tourism Board (STB) is pleased to announce today the 81 finalists for the Experience Excellence , Enterprise Excellence , Customer Service and Special Awards categories of the Singapore Tourism Awards 2022 , Singapore’s most prestigious awards for the tourism sector.

To be held on 24 May 2022, the Singapore Tourism Awards celebrates the extraordinary resilience, innovation and dedication shown by our tourism stakeholders and businesses, as we prepare to welcome more visitors back to Singapore. Recipients in the above categories will be recognised at an in-person awards ceremony at Shangri-La Hotel. Recipients of the Special Recognition awards will also be unveiled at the event, which will be graced by Mr. Alvin Tan, Minister of State for Trade and Industry, and Culture, Community and Youth.

Many of the nominees have shown resilience by adapting their products and business models. New entrants to the list include:

• SkyHelix Sentosa and Royal Albatross under the Outstanding Attractions Experience category for their unique tourism offerings. Royal Albatross for example, developed a brand new dog cruise – the first in the region, as part of its strategy to pivot towards the domestic leisure market.
• PARKROYAL COLLECTION Marina Bay, Singapore, The Barracks Hotel Sentosa and The Clan Hotel Singapore under the Outstanding Hotel Experience category for creating new staycation experiences that appeal to different customer segments.
• Arbora Hilltop Garden & Bistro , The Brewerkz Company , and Yardbird Southern Table and Bar , in the Outstanding Casual Dining Experience category, for showcasing innovation in meeting evolving customer needs. Arbora for example, launched special menus and organised monthly yoga sessions in response to a spike in visitors to Mount Faber Park and increased demand for outdoor wellness activities during the pandemic; while Brewerkz introduced several unique dining experiences such as an Airbnb Experiences Brewery Tour and a Tour De Beer Challenge – a self-guided cycling event timed with the release of a cycling-themed beer.
• “Let’s Connect” by ENGIE South East Asia and “PCMA Convening Leaders 2021” by the Professional Convention Management Association , in the Outstanding Business Event category for successfully pivoting their events to hybrid formats.  

Mr Terrence Voon, Director, Communications & Marketing Capability, STB said, “As we emerge from the pandemic and prepare to welcome more visitors, the Singapore Tourism Awards plays a key role in recognising those who have delivered innovative and impactful experiences. The quality of the nominations we received this year reflects the resilience and ingenuity of our tourism sector, and we hope it will inspire others as we gear up to recapture demand.”

Please refer to Annex A for the full list of finalists.

About the Singapore Tourism Awards

Organised by the Singapore Tourism Board (STB), the Singapore Tourism Awards brings together Singapore's tourism sector to celebrate individuals and organisations that best deliver exceptional experiences and achieve enterprise excellence. The Awards is an integral part of STB's efforts to raise the Singapore tourism sector's competitiveness by motivating organisations and individuals to create compelling experiences or adopt best practices. For more information, visit  www.singaporetourismawards.gov.sg

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore’s key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions. For more information, visit www.stb.gov.sg or www.visitsingapore.com

About the Organisation

What industry does your organization fall within, what best describes the key intent of the project that your organisation is seeking funding for, is your organisation a singapore-registered legal entity, is your organisation an association, is the project able to achieve one or more of the following outcome.

• Increase no. of sailings to/from Singapore
• Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore
• Increase no. of pre/post nights for cruise passengers sailing to/from Singapore
• Increase capability of industry players via cruise-specific industry training programmes
• Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia

Is the project able to achieve one or more of the following?

• Improve visitor satisfaction (especially foreign visitors)
• Increase footfall
• Increase revenue
• Significant branding and PR value

Is the project able to attract foreign visitors and contribute to foreign visitors' spend?

Who will be the main target audience of your project, is your project innovative and/or a new event in singapore with tourism potential, what best describes your project, does the event have proven track records in singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc, does the project have a clear tourism focus (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses), what best describes your market feasibility study project.

Based on your selection, the following STB grant/s may be applicable for your project:

Please note that projects that have commenced prior to Singapore Tourism Board's offer may not be eligible for grant support. Examples where projects are deemed as having commenced include:

• Applicant has started work on the project e.g. tender has been called.
• Applicant has made payment(s) to any supplier, vendor or third party.
• Applicant has signed a contractual agreement with any supplier, vendor or third party.