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Tourism Tasmania wants travellers to take a breath in new ‘Come Down For Air’ campaign

Tourism Tasmania’s new campaign ‘Come Down For Air’ invites Aussies to find their own space in Tasmania, with the latest campaign injecting a Tasmanian perspective into busy urban life on the ‘mainland’.

Continuing the Tasmanian brand’s departure from traditional tourism marketing, the fourth iteration of its long-standing campaign strives to deliver ‘air’ to audiences more effectively and in more places.

The media buy combines strategic partnerships with dynamic ad placements contextualising Tasmania’s unique brand offering.

The campaign by Tourism Tasmania is delivered in partnership with agencies BMF, Starcom and Orchard.

Sarah Clark, CEO Tourism Tasmania said: “In Tasmania, vast natural landscapes sit alongside top-notch arts, culture, and culinary experiences. By leveraging this Tasmanian experience, we want people to realise they can find their own ‘air’ on a holiday in Tasmania – whether that includes stargazing, cheese tasting or mountain hiking. The brief to the agencies was to ensure the campaign builds the brand’s storytelling, representing Tasmania’s nature, wildlife, history, heritage, food drink, arts, culture and people.”

Mina Savjak, business director at Starcom said: “The role of paid media was to contextualise the different aspects of ‘Air’ for consumers and deepen the emotional connection with Tasmania through cultural immersion. Two new partners, The Guardian and ARN/iHeart’s The Imperfects, both well versed in driving cultural discourse, to tap into relevant moments.

“A bespoke podcast episode, filmed in Tasmania’s open air as well as immersive video and written and social content will showcase not only what Tasmania has to offer over the summer months but what it stands for as a brand when it comes to making a positive impact. This robust content plan is supported by contextual OOH placements and impactful dynamic executions that will bring to life the different aspects of Tasmanian ‘air’ at times when consumers will be most receptive: travelling on busy traffic arterials, crowded train stations, inside gyms and office buildings.”

Rees Steel, Creative Director, BMF says: “Tasmania’s beauty and irreverence are always a welcome breath of air, but as the year comes to a chaotic end, it feels like mainlanders have really earned a reprieve. We’re looking forward to showing up in new places with ‘Come Down For Air’ and helping everyone to unclench just a little. Maybe even with a cold glass of something.”

The campaign is further supported through personalised website experiences and retargeting strategy on paid and owned channels, delivered by Orchard Marketing.

Mikaela Crimmins, Chief Strategy Officer, Orchard says: ‘There’s so much to experience in Tassie. We wanted the digital experience to show you what you love based on your interests and where you’ve been. From the first click, you’ll get a taste of Tassie’s charm and the ability to effortlessly explore – holiday planning should be stress free after all and that’s what we’re aiming for, a moment to catch your breath and seamlessly move from dreaming to doing. This is all powered by content intelligence, ensuring that our campaign not only captivates potential travellers but converts them into on-the-ground travellers too, and return visitors, if we’re lucky!’

‘Come Down for Air’ is in Australian markets from 23 October 2023 until 31 March 2024.

The ‘Come Down For Air’ brand platform was first launched in 2019 and has been instrumental in setting Tasmania apart in destination marketing.

Email the Travel Weekly team at [email protected]

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Tourism tasmania’s marketing campaign attracts visitors, boosts local economy.

By kate racovolis

• Updated 10:48AM August 15, 2023 , First published at 3:30PM August 13, 2023

A growing number of travellers are choosing the island state of Tasmania for a holiday, and are spending more during their visit, according to new figures from Tourism Tasmania.

A key contributing factor to this uptick includes the effects of an advertising campaign for Tourism Tasmania titled “Come Down For Air”, which has appeared on a wide range of channels from screens to outdoor ad placements over the past three years.

In FY23, Roy Morgan Tasmanian Visitor Survey (TVS) data shows Tourism Tasmania recorded nearly 1.28 million visitors, which represents an increase of 60.5 per cent compared to the previous year.

The organisation also tracks visitor spend as a measure of success – which tallies the amount visitors spend in Tasmania during their stay.

Total visitor spend for FY23 totalled $3.854 billion, up 52 per cent on the calendar year 2019. In the month of June 2023 alone, total visitor spend reached $160.6 million, representing an increase of 51 per cent compared to June 2019.

Tourism Tasmania chief marketing officer Lindene Cleary attributes this surge to pent-up demand for travel post-lockdown, the strength of the brand that has been built over the years and the way people are feeling, who “want to get out and feel something more meaningful than the daily grind”, she said.

This is a sentiment that guided the creative approach for the campaign, and it is clearly resonating with the domestic – and increasingly international – audience it targets.

In recent years, Tourism Tasmania has invested in brand marketing and advertising to communicate its natural beauty, culinary, lifestyle and cultural attractions year-round.

The campaign’s long-term effects are also demonstrating growth in brand strength.

To measure success, Tourism Tasmania uses an accredited, qualitative brand equity measurement system from marketing data and insights firm, Kantar. It tracks “total brand communication awareness”, and ranked Tourism Tasmania third among all state tourism organisations.

“That makes us very proud in terms of cut-through because we just don’t have the same budgets as the bigger states or international destinations,” Ms Cleary said.

First launched in 2019, the campaign has retained its relevance through a series of consecutive events that have disrupted the travel industry in recent years; including the 2020 bushfire season and the Covid pandemic.

The tourism market that emerged from this fraught landscape – which included months-long Covid-induced border closures in 2020 – was a highly competitive one.

Ms Cleary said that the campaign aimed to cut through the “tourism sea of sameness”.

The campaign came from advertising agency BMF, a creative firm that is known for “long ideas” that aim to build brand and business growth in the long-term.

The campaign uses visually arresting photography of Tasmania’s natural landscape and attractions, such as its undulating mountain ranges. Another advertisement features the renowned Nude Solstice Swim, where every June, thousands of intrepid swimmers go for a dip in the icy cold water of Hobart’s River Derwent.

The campaign was designed to appeal to a range of audiences, from the stressed-out masses seeking relaxation, to curious culturalists, and food and wine lovers.

Co-executive creative director at BMF, David Fraser told The Growth Agenda he puts the long-term effectiveness of the campaign down to a few key factors, including the universal appeal of “Come Down for Air”, and the rigour with which it was tested in other locations, to ensure it was unique to both the local market and different to other tourism campaigns.

He said: “Maybe the ‘air’ you need is to go to a concert in some tiny little speak-easy and party the night away. We realised there are many kinds of ‘air’ for different people and that gave (the campaign) the depth.”

But even timeless, “long ideas” still require change and evolution.

The idea has also given life to other iterations, including the Off Season campaign, designed to attract visitors in winter months and support local businesses, and most recently “Off Cuts”, a fashion collaboration with sustainable fashion designer Noah Johnson.

Like the creative direction for the brand’s platform, the Off Season campaign is restrained, minimalist and often directs the viewer’s attention to surprising, singular moments.

In one scene, a group of people dance around a bonfire. In another, abstract, inflatable figures move gently in the wind, and finally, a swimmer emerges refreshed from a (presumably) cold lake, filmed in slow motion.

At a local level, the campaign has also helped galvanise Tasmanian businesses that benefit from tourism, as a campaign that is “really authentic and meaningful” to them, according to Ms Cleary.

“The idea of the Off Season is something for industry to work towards and aim to thrive throughout the cooler months, rather than just surviving,” she said.

In the winter months, a black and white treatment is applied to images and videos for the Off-Season campaign – a distinct step-change from the often colour-saturated imagery associated with many tourism campaigns. It also offers a contrast, in winter months, to campaigns that often draw travellers to sun-drenched locations.

“Everywhere is trying to get you to go there. In travel marketing, we have got to raise our game more and more every few months just to stay ahead of the pack,” Mr Fraser said.

As the campaign continues, and its longer-term effects are materialising, both Mr Fraser and Ms Cleary said that it could continue to evolve further.

“Now that they have established who they are and the platform really well, I think now it‘s about showing up in surprising places,” added Mr Fraser.

“There’s a nice quiet confidence that’s grown from strength to strength over the years with Tasmanians. And I think it’s time to let that shine even more.”

Ms Cleary and Mr Fraser said the campaign aims to communicate a true reflection of Tasmania’s identity.

“When you just stick to the truth, you know what your North Star is. You’re not inventing things and being fake,” Mr Fraser said.

“Being authentic and staying true to yourself helps you be both timely and timeless.”

Kate Racovolis

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16 Top-Rated Attractions & Things to Do in Tasmania

Written by Karen Hastings Updated Dec 24, 2023 We may earn a commission from affiliate links ( )

For those who haven't visited Australia's smallest state, Tasmania or "Tassie," seems shrouded in mystique. Perhaps it's the state's far-flung location, some 300 kilometers south of the Australian mainland across stormy Bass Strait. Maybe it's the vast expanses of windswept wilderness. Almost half of Tasmania's land mass lies in national parks and World Heritage Areas, with sparkling alpine lakes, wild rivers, and mist-cloaked peaks.

Perhaps it's the bizarre wildlife – from real life Tasmanian devils to the extinct thylacine, the Tasmanian tiger. Or is it the haunting convict history and beautifully preserved heritage towns, which seem frozen in time? Today, this mystique lures more and more tourists who are discovering the island's many jewels.

Shaped appropriately like a heart, Tasmania is also a foodie's delight. Gloriously creamy cheeses, crisp fruits, and succulent seafood are just some of the mouthwatering local treats on offer, and hanging out at a waterfront café or restaurant is one of the top things to do in the port city of Hobart.

If you're looking for a unique way to arrive on the island, you can travel from Melbourne to Devonport by sea on the Spirit of Tasmania . Best of all, you can bring your car with you. If you choose this option, check out a Tasmania attractions map, and plot a scenic road-trip.

Explore this enchanting state with our list of the top attractions and things to do in Tasmania.

See also: Where to Stay in Tasmania

1. Explore Cradle Mountain-Lake St. Clair National Park

2. get a culture fix in hobart, 3. port arthur historic site, 4. hike through freycinet national park, 5. see the views from kunanyi/mount wellington, 6. tasman national park, 7. walk the three capes track, 8. cataract gorge, launceston, 9. stroll around salamanca place, 10. visit bruny island, 11. mona museum and art gallery, 12. mount field national park, 13. franklin-gordon wild rivers national park, 14. marvel at the scenery on maria island, 15. richmond, 16. climb the nut, where to stay in tasmania for sightseeing, map of attractions & things to do in tasmania.

In the north of the Tasmanian Wilderness World Heritage Area, Cradle Mountain-Lake St. Clair National Park is the jewel in the crown of the state's many natural wonders. Glacier-carved crags; glittering lakes; beech forests; alpine heathland; and jagged dolerite peaks, including 1,616-meter-high Mount Ossa (the highest point on the island), are some of its most breathtaking features.

Hiking in Cradle Mountain-Lake St. Clair National Park is legendary. Favorite day walks include the Lake Dove Walk , with magnificent views of Cradle Mountain (1,545 meters), and the Weindorfer Walk , a six-kilometer circuit through dense forests. If you're wondering what to do in Tasmania for a week, a hiking trip here could more than fill your days.

The northern part of Cradle Mountain-Lake St. Clair National Park, is particularly beautiful. From the summit of Cradle Mountain, you can enjoy breathtaking views of the central highlands. The famous 80-kilometer Overland Track runs south from Cradle Valley to stunning Lake St. Clair , the deepest lake in Australia .

Official site: http://www.parks.tas.gov.au/indeX.aspX?base=3297

Tasmania's capital has transformed itself from a sleepy backwater with a turbulent convict history to a hub of cutting-edge culture. Its beautiful setting between the sea and the soaring peak of kunanyi/Mount Wellington has, no doubt, inspired many of its talented artists in all genres.

Opened in 2011, MONA: Museum of Old and New Art pushes the art world envelope with its provocative and confronting exhibits, while the Tasmanian Museum and Art Gallery takes a more traditional look at the country's art, as well as its natural history.

Foodies will also find plenty to smile about. The city's waterfront precinct buzzes with hip cafés and restaurants, and you can eat around the world on the restaurant strip in North Hobart.

Delving into the city's rich convict history is another one of the top things to do in Hobart. Visit the Hobart Convict Penitentiary, and explore the historic sandstone warehouses at Salamanca Place , now filled with shops, cafés, and antique dealers. From here, you can also follow the Battery Point Sculpture Trail to see elegant convict-built architecture.

Natural attractions are also never far away from the city buzz. Climb kunanyi/Mount Wellington to really appreciate Hobart's picturesque setting, and gaze out at the World Heritage wilderness in the distance.

Read More: Best Tourist Attractions in Hobart

The old convict settlement of Port Arthur offers a sobering look at Tasmania's turbulent past. About an hour's drive southeast of Hobart, the ruins are part of the Australian Convict Sites World Heritage Property . Here, in 1830, Governor Sir George Arthur established a brutal penal settlement where convicts were forced to hew coal in the mines and fell timber.

In spite of a devastating fire in 1897, the remains of many buildings still stand, including the guard tower, church, model prison, and hospital. You can also browse fascinating documents and relics of the penal settlement in the museum, or visit the nearby Coal Mines Historic Site. Admission tickets give you two days to explore all the attractions here, and they also include an introductory walking tour and 25-minute harbor cruise.

Looking for unique things to do in Tasmania? Consider joining an evening lantern-lit "ghost tour" of the ruins .

After touring Port Arthur, take a drive along the coast to explore the soaring sea cliffs and sheltered coves of the spectacular Tasman peninsula.

Address: 6973 Arthur Hwy, Port Arthur, Tasmania

Official site: http://portarthur.org.au/

World Heritage-listed Freycinet National Park, on Tasmania's relatively sunny east coast, is one of Australia's oldest nature reserves and one of its most beautiful. Hiking the many scenic trails here is the best way to explore the park.

The star of this picturesque peninsula is the perfect curve of powder-white sand and azure sea at Wineglass Bay – one of the top beaches in Australia . Wander through pristine bushland to secluded bays and lookouts, or tackle the Wineglass Bay Circuit, one of Australia's top hikes . Along the way, keep a look out for some of the many birds in the park. Black cockatoos, kookaburras, and sea birds are just some of the resident species.

Take the 20-minute walk from the lookout to the southern end of Wineglass Bay to admire beautiful views of the Hazards , three striking pink granite crags rising out of the sea. The peaks are best photographed at sunrise and sunset when their color deepens in the golden light.

At the entrance to Freycinet National Park, the little beach resort of Coles Bay is a good base for walks and climbs in the surrounding hills, and you can also explore the entire region on the East Coast Escape scenic drive.

Official site: http://www.parks.tas.gov.au/indeX.aspX?base=3363

Undulating to the west of Hobart, the comforting presence of 1,270-meter-high kunanyi/Mount Wellington is a constant reminder of the unspoiled wilderness that lies on the doorstep of this waterfront capital.

Follow a winding 21-kilometer mountain road to the Pinnacle, often sprinkled with snow, for breathtaking views over Hobart, the Derwent Valley, and the D'Entrecasteaux Channel. At the summit, boardwalks lead to panoramic viewpoints, and a pavilion displays old photographs of Hobart and Mount Wellington.

The mountain is a popular spot for biking and hiking through the temperate rain forests, and the distinctive Organ Pipes , a dolerite cliff, is renowned for its excellent rock climbing. Standing atop the summit and admiring the sweeping views is one of the best free things to do in Tasmania, but dress warmly as the weather here is notoriously fickle.

Official site: http://www.wellingtonpark.org.au/

On the wind-lashed Tasman Peninsula, 56 kilometers east of Hobart, Tasman National Park protects some of Australia's most spectacular coastal scenery. If you look at a map of Tasmania, this park cloaks the far southeast tip of the state, with nothing but ocean between here and Antarctica.

It's a place of raw beauty. Towering dolerite cliffs plunge 300 meters to the sea, islands shimmer just offshore, waterfalls tumble to the sea, and contorted rock formations wear the relentless forces of wind and water.

The Blowhole and Tasman Arch are two of the park's most famous features. Other top sites include Remarkable Cave , Waterfall Bay , and the Devil's Kitchen – a collapsed rock arch.

Wildlife also scores top billing here. Apart from many species of rare birds, the area plays host to Australian fur seals, dolphins, whales, fairy penguins, and possums. A popular way to explore this stunning national park is by hiking the Three Capes Track (see below).

You can also explore some of the top attractions by car, or hop aboard a boat to glimpse the soaring cliffs from sea level, or cast a line – fishing can be excellent here. In the southern end of the park, climbers scale the dolerite cliffs, and Pirate's Bay is popular with hang-gliders.

Nearby lies the World Heritage-listed Port Arthur , one of Australia's most poignant historic sites.

Official site: http://www.parks.tas.gov.au/indeX.aspX?base=3868

Starting and ending in World Heritage-listed Port Arthur, the stunningly scenic Three Capes Track slices through more than 48 kilometers of awe-inspiring wilderness in Tasman National Park . A boat delivers you to the trailhead from Port Arthur, where you'll walk along the edge of the continent, with breathtaking views of the Tasman Sea from the cliff-top trail.

Along the way, you'll walk through pristine eucalyptus forests and windswept heathland; see spectacular dolerite columns rising from the sea; encounter wildlife like wombats, wallabies, and echidnas; and stay in comfy eco-friendly cabins.

Every hiker receives a guidebook with maps and notes about the journey, as well as stories to read as they sit on strategically placed benches along the track. This four-day, three-night hike is suitable for all levels of hikers – even children. It's one of the best things to do in Tasmania in spring, fall, or summer, although hardy hikers could also tackle it in winter if they dress appropriately.

Official site: https://www.threecapestrack.com.au/experience.html

A mere 15-minute stroll along the river from Launceston's city center, the wild and romantic Cataract Gorge is a deep chasm carved over many centuries by the South Esk River. Offering striking scenery, the gorge is one of the top attractions in Launceston .

Precipitous walking paths, first built in the 1890s, cut into the cliff face on both sides of the gorge, offering heart-stopping views of the river far below.

The less adventurous can hop aboard the world's longest single-span chairlift, and the Kings Bridge and Gorge Restaurant also afford fine views. On the south side, you can relax at a café and paddle in the bush-fringed swimming pool.

At Cliff Grounds on the northern side, lies a beautiful Victorian garden replete with ferns, strutting peacocks, and wallabies. River cruises offer another perspective of this popular attraction.

If you're looking for things to do in Northern Tasmania, Cataract Gorge deserves a spot on your travel itinerary.

Official site: http://www.launcestoncataractgorge.com.au/

Salamanca Place, with its lovingly restored sandstone buildings, is a tourist hub in the heart of Hobart's historic waterfront. Built by convicts between 1835 and 1860, these beautiful Georgian buildings were once warehouses along the commercial center of old Hobart. Today, they house art galleries, cafés, restaurants, and shops.

You can dine alfresco along this cobblestone strip; shop for antiques and souvenirs; or visit the galleries, performing arts venues, and ateliers of the Salamanca Arts Centre . Every Saturday, tourists and locals alike flock to the Salamanca Markets , where more than 300 vendors sell everything from handcrafted jewelry and woodwork to fresh produce.

Nearby Constitution Dock is a favorite spot to buy fresh seafood, and one of the most popular things to do in December here is watch the yachts cruise in after the iconic Sydney to Hobart Yacht Race.

From Salamanca Place, you can also descend Kelly Steps to Battery Point , a picturesque seaside suburb with heritage houses.

About 55 minutes from Hobart by car and ferry, Bruny Island is a popular day trip from the city for foodies and nature buffs. The island lies across the D'Entrecasteaux Channel from the seaside town of Kettering. It's famous for its delectable gastronomic treats, such as handmade chocolates, local berries, artisan cheeses, and succulent seafood, which you can sample on island tasting tours.

South Bruny National Park, on the island's southern tip, offers beautiful coastal scenery, with soaring green sea cliffs, sheltered beaches, and challenging surf breaks.

You can explore the park on an eco-cruise or hike the many nature trails. Keep an eye out for wildlife. Fur seals and fairy penguins swim offshore, and wombats, wallabies, and echidnas are often spotted on land. Built by convicts between 1836 and 1838, Cape Bruny Lighthouse offers beautiful views of the surging Southern Ocean.

Cutting edge and controversial, the MONA (Museum of Old and New Art) in Hobart made a splash on the Aussie art scene when it opened in 2011. Its Tasmanian owner, David Walsh, described the thought-provoking collection of art and antiquities as a "subversive adult Disneyland."

After entering the museum's foyer at ground level, art lovers descend a spiral staircase to a subterranean gallery, where exhibits range from Sidney Nolan's Snake to an Egyptian sarcophagus and a machine that turns food into brown sludge. Portable touch screen devices provide commentary on the works.

Also on-site are entertainment venues, a trendy restaurant, library, cinema, and accommodation pavilions. The most popular way to travel to MONA is a 30-minute ferry ride along the Derwent River, which drops you off directly at the museum's steps.

Note that you need to buy tickets in advance. Check the website for details and opening hours.

Address: 655 Main Road, Berriedale, Hobart, Tasmania

Official site: http://www.mona.net.au/

About 80 kilometers from Hobart, Mount Field is one of Australia's oldest national parks. Here, you can explore magnificent rainforests, tall swamp gums, alpine moorland, and stunning waterfalls.

Beautiful walking trails wind throughout the park, which is often dusted with snow in the high moorlands until summer. The short Russell Falls Nature Walk to these triple-tiered cascades is suitable even for wheelchair-users. You can also hike around Lake Dobson , and experienced bushwalkers have a choice of more challenging routes.

One of the popular things to do in Tasmania in winter is cross-country skiing, and this is an ideal place to indulge, only a 90-minute drive from Hobart. In the fall, the park ignites with yellow, orange, and red-leafed trees. This is also the site where the last Tasmanian tiger was captured in 1930.

Official site: http://www.parks.tas.gov.au/indeX.aspX?base=3589

A UNESCO World Heritage Site, the spectacular Franklin-Gordon Wild Rivers National Park has become a symbol of one of Australia's most famous conservation victories. In the 1970s and 80s, this majestic mountain region of primeval rainforest, steep gorges, and wild rivers was the subject of bitter controversy over a proposal to dam the Franklin River. The opponents of the scheme, with their battle cry "No dams!" were victorious, and the wild beauty of the Franklin River and its surrounding wilderness remains.

Today, the national park is the nucleus of the Tasmanian Wilderness World Heritage Area , which also includes the rocky 1,443-meter peak of Frenchman's Cap . Its Aboriginal sites are evidence of a rich Indigenous heritage stretching back more than 36,000 years.

White-water rafting enthusiasts come here to tackle the tumultuous Franklin River, one of the top outdoor adventures in Australia , and hikers enjoy the short walks. A highlight is Donaghys Lookout Walk . You can also explore the park by car on the Lyell Highway. Better still, hop aboard a river cruise from the west coast village of Strahan .

Official site: http://www.parks.tas.gov.au/indeX.aspX?base=3937

In a land of wilderness escapes, Maria Island truly stands out. Sitting off the east coast of Tasmania, this pristine, car-free island is a nature-lover's Eden. Among the top tourist attractions are the island's Painted Cliffs . Etched with russet-hued swirls of sediment, the Painted cliffs are a favorite subject for photographers. But you can also explore rugged mountains; wild, windswept beaches; fossil-flecked limestone cliffs; and dense forests.

Are you an animal lover? You'll find plenty of wildlife to ogle here, too, from wombats and wallabies to Tasmanian devils, ringtail possums, pademelons, and potoroos (small marsupials). Maria Island is also one of the top places to visit in Tasmania for bird-watching .

Other popular things to do on Maria Island include hiking the scenic trails, biking around the island, snorkeling and diving (if you can brave the cold waters), and exploring the area's rich history. While you're here, you can visit World Heritage-listed convict sites and learn about the Indigenous Puthikwilayti people, custodians of the land and surrounding waters for more than 40,000 years.

Want to stay overnight? Maria Island accommodation is limited. You can stay in basic bunks at the Penitentiary in Darlington, or pitch your tent in a campsite. But most visitors come here on day trips from Hobart.

If you're traveling here on your own, the ferry ride from Triabunna to Darlington, the island's main settlement, takes about 45 minutes. You won't find any shops here, so you'll need to bring everything you need with you, and pack it all out.

About 25 kilometers northeast of Hobart, Richmond is a kind of living open-air museum. Of all the early settlements in Tasmania, it presents the most complete and homogeneous picture of a Georgian colonial town. It was founded soon after the landing of the first settlers in Risdon Cove in 1803 and soon developed into the commercial center of a very fertile grain-growing district.

Richmond was also an important military post. Inmates from the town's penal colony constructed many of the buildings, as well as the Richmond Bridge , which dates from 1825 and is the oldest bridge in Australia.

Often seen in the background of bridge photos is the timber-topped St. Luke's Church , with beautiful stained-glass windows. It was so well constructed that the convict carpenter responsible was pardoned. A short distance to the north, the neo-Gothic St. John's Church , dating from 1837-59 is the oldest Roman Catholic Church in Australia.

Other historic highlights include Richmond Gaol and the well-preserved heritage buildings of Bridge Street. Traveling with kids? One of the top Tasmania attractions for families, the Old Hobart Town model village recreates life in the 1820s.

Many day trips to Richmond from Hobart also include a visit to Bonorong Wildlife Park in Brighton, where you can get up close to favorite Aussie animals like kangaroos, koalas, wombats, and Tasmanian devils.

On Tasmania's northwest coast, the Nut is a 143-meter-high volcanic plug, which looms over the picturesque heritage town of Stanley . Matthew Flinders, who viewed it in 1798, thought it was reminiscent of a Christmas cake with its steep, rounded sides and flat top.

You can climb the steep path to the Pinnacle, which takes about 15 minutes, or hop aboard a chairlift for fantastic photo opportunities. At the top, trails of varying lengths lead visitors through fern-fringed forests and to scenic lookouts with 360-degree views of the curving coastline, the quaint hamlet of Stanley, and surrounding farmland. Look for pademelons and wallabies along the trails, and take a jacket, as the top can be quite windy.

We recommend these wonderful hotels in Tasmania's top tourist spots:

• Saffire Freycinet is a luxury eco-hotel on the Freycinet Peninsula, with spectacular views and floor-to-ceiling glass-encased rooms.
• The mid-range Grand Chancellor Hotel Hobart is in a great location, with harbor views, a pillow menu, and a fantastic restaurant.
• Salamanca Inn is a family-friendly all-suite hotel on Hobart's waterfront, steps from Salamanca Place. Choose from one- or two-bedroom suites with full kitchens.
• About a 10-minute walk from Cataract Gorge and Launceston's CBD, The Mews Motel is a budget hotel in a heritage building. Chat with the friendly management, cook your own meals in the well-equipped outdoor kitchen, then snuggle into a comfy bed at this home away from home.

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The Best Things to do in Tasmania (top 50)

Updated April 2022

How do you decide the best things to do on a little island so vast as Tasmania? Well, you go out there and explore it of course! For years I have been re-visiting and re-exploring Tasmania, now having finally compiled a list of the absolute best things to do in Tasmania . But before you go booking that plane ticket, remember Tasmania is full of great things to see and do. So much so, that we’ve got no fewer than 50 best things to do in Tasmania. So be sure to allow yourself at least a couple of weeks on the island. Here we go!

The Best Things to do in Tasmania

1. wineglass bay, freycinet national park.

Surely nothing beats this view. You can hike to the visitor’s platform for a great view over wineglass bay, or tackle the harder (but better views) hike to the top of Mt. Amos. Or if you want to grab a birds-eye view, book yourself on a scenic flight over Freycinet for as low as $175 per person. It is a small price to pay for a million-dollar view!

2. Kick Back in the World’s Most Scenic Bathtub

Because who wouldn’t want to go off the grid for a few days and unwind in quite possibly Australia’s most scenic bathtub. And by now I’m sure you’re wondering, where is it located? Known as Thalia Haven, this private luxury rental hosts enough bedrooms to sleep a bunch of friends, couples, or even a small private wedding. There is a full kitchen available for guests, meaning you can really tuck away here for complete seclusion.

Read more: Checking in to Thalia Haven

3. Run Through the Lavender Fields at Bridestowe Estate

If you’re visiting Tassie at the beginning of the year, be sure not to miss these impressive lavender fields in the North of Tasmania at Bridestowe Estate. While the fields usually bloom in February, the season can sometimes be brought forward to late January – be sure to check out their website to stay up to date!

Stay: Hotel Verge in Launceston

4. The Hazards

Also located inside the Freycinet National Park is a chain of mountains like no others. They have been named The Hazards. Golden Hour (The hour before sunset) is absolutely magical but really any time here is unforgettable. To make the most of your stay, you can check in to Saffire Freycinet for the ultimate luxury Tasmanian experience.

Stay: Freycinet Lodge

5. Bay of Fires

What better name for a bay that truly looks as if it is alive with fire, ideally set beside the ocean on Tasmania’s East Coast!? The Bay of Fires is a short drive from the township of St Helens, on the East Coast of Tasmania. A great itinerary is to drive from Hobart through the East Coast and onwards to Launceston to end your trip. There is a great range of AirBnBs in the area which will give you a more localised experience.

Stay: Bay of Fires Bush Retreat

6. Tulip Farm, Table Cape

If you find yourself visiting Tasmania during the month of October, be sure to time your visit to allow for a visit to the “Bloomin’ Tulips festival” – a festival where the tulip farm on the Northwest Coast of Tasmania comes to life in full bloom. (Image: Tourism Tasmania ).

7. Cradle Mountain National Park

As one of Tasmania’s most visited and most renowned attractions, a visit to the main midlands National Park, Cradle Mountain National Park , is an absolute must. There are a range of day walks for visitors to enjoy, or alternatively, you can set off on the famous multi-day trek, The Overland Track . 

Stay: Cradle Mountain Village

8. Visit King Island off the coast of Tasmania

If you fancy visiting an island off the island, then you have options in abundance off the coast of Tasmania! The two most populated islands are King Island (pictured) and Flinders Island. Each offers something different to travellers, but I think there is no better place than King Island for an isolated escape. The newly opened Kittawa Lodge is sure to hit the right spot, with sweeping views of the coastline and wallabies in abundance to watch as the day passes by.

Read more: A review of my stay at Kittawa Lodge

9. Visit Charlie’s Dessert Restaurant

You read that right – Tasmania has its very own dessert restaurant that serves only desserts, 12 hours a day! Charlie’s Dessert House is located in Launceston, the second-largest city on the island. Drop by on your way to the Cataract Gorge or the nearby Bridestowe Lavender Farm.

Get directions

10. Climb “The Nut”

Because where else can you say you have climbed  a nut! The walk to the top is only a 15-20 minute trek (albeit a steep one), and the views on the way up and once at the top are hard to beat. To stay in the idyllic seaside town, check yourself into one of the many AirBnBs on offer. Our favourite is the Little Talisker Cottage in the centre of the seaside town.

Stay: Ship Inn Stanley (wow favourite!)

11. Check in to the “World’s Best Boutique Hotel”

Recently this uber-luxe resort, Saffire Freycinet , was dubbed the world’s best boutique hotel. If you’ve been lucky enough to stay there, you’ll understand exactly why! While rooms don’t come cheap, they do include all meals (including a 6-course degustation dinner with matched wines) AND an all-inclusive free mini-bar. Winning! (Image: Saffire Freycinet).

12. Museum of Old & New Art (MONA)

This museum made headlines when it first opened in January of 2011… years on and the captivating headlines are yet to subside. This artsy building is even more impressive on the inside when you view the controversial, quirky and sometimes just downright crazy exhibitions on offer. Totally worth a visit! Plus if you’re a Tasmanian, you enter for free!

Stay: Macq 01 Hobart

13. Visit the exclusive Satellite Island

This small private island is home to one of Tasmania’s most exclusive accommodations on offer and is one of the most remote locations on earth to find yourself. It’s such a secret that most locals don’t even know it exists! Be sure to plan your stay in advance as this is one of the most sought after accommodation locations in Tasmania. (Image: Satellite Island).

14. See the Maria Island Painted Cliffs

Hiding neatly away on Maria Island are Tasmania’s painted cliffs, a favourite among photographers and nature enthusiasts. The best time of day to see the painted cliffs is for sunset, so be sure to book yourself an overnight stay on the island if you wish to capture them in their best light.

15. Stand at the top of “The Neck” Bruny Island

…Because who wouldn’t want to stand here!? Bruny Island is a short ferry ride from the mainland, with the departure point at Kettering just an hours drive from Hobart, Tasmania’s capital. Once you arrive on the island, there’s plenty of local hot spots to discover including fresh seasonal produce from local producers, with seafood and Bruny Island cheese being top choices. Get ready to be spoiled for choice! We recommend stay a night or two to really switch on to island time.

Stay: Adventure Bay Retreat Bruny Island

16. Take the plunge at Derby’s Floating Sauna

Would you dare take the plunge into a freshwater lake after a steamy sauna? Well, at the Derby floating sauna you can do just that! Located in the Northeast of Tasmania, this is quickly becoming one of the most iconic activities to do in Tasmania. The floating sauna was originally created as a treat for mountain bikers to indulge in after their ride but has now become a destination in itself.

17. Traverse the Tamar Valley Wine Region

What could be better than sipping a glass of Sauvignon Blanc amidst the rolling hills of the Tamar Valley? Here you will be spoiled with an array of award-winning wineries with inviting cellar doors. Pictured: Josef Chromy’s. And while you’re at it, don’t miss the newly opened Havilah Wine Bar in Launceston’s city centre. They offer a local wine list and a selection of cheeses and local produce.

18. Visit the Tessellated Pavement

There are a few hidden gems located on the rugged coastline of Tasmania, one of these being the tessellated pavement located in the Eagle Hawk Neck region. This location is best visited on a visit to Port Arthur Historic Site – Tasmania’s most visited attraction.

19. Eat an Entire Menu of Raspberry Everything

….I’m talking raspberry Eggs Benedict, raspberry scones, raspberry meringues, and much more. The Raspberry farm is a great pit stop between Launceston and Devonport for the roadtrippers out there!

20. Visit a Town Named Penguin

Penguin is a town located on the north-west coast not too far from a town called Devonport. If you are arriving in Tasmania by ferry, this your port of entry into Tasmania. The town has a novel penguin that is larger than life and a great stopover for families.

21. Admire Nature at the Tasman Arch

Tassie is a true testament to the wild and whacky wonderfulness of nature. A road trip is without a doubt the best way to get around, as you’ll find many worthy stops along the way. The Tasman Arch is located on Tasmania’s Southern Peninsula, around the Eaglehawk Neck region. Signs will point the way to this and a number of other attractions in the immediate area. And if you’re looking for more activities on offer in this region of Tasmania, consider your holiday expert, KKday Australia who have a range of day trips and multi-day trips on offer in Tasmania.

22. Enter the Wilderness via Railway

The West Coast Wilderness Railway is perhaps as close as one will get to a trip on the Hogwarts Express without actually travelling to Scotland to hop on board the real deal. (Image: Supplied)

23. Check yourself into the Pumphouse Point Hotel

This hotel has quickly become one of the world’s most instagrammable hotels. I mean, who couldn’t see themselves here!? Room rates start at $495 per room, per night. Be sure to book in advance as this is one of Tasmania’s most sought after hotels. (Image via Pumphouse Point )

24. Visit Switzerland in a Day

Yep, you heard it here first. A visit to Tasmania is also a visit to Switzerland when you make a short 15-minute drive North along the Tamar Valley from Launceston to the Swiss Village named “ Grindelwald “. (Image via Northern Tasmania).

25. Cruise through the Franklin-Gordon Wild Rivers National Park

This idyllic national park is renowned for being home to one of Tassie’s most loved attractions – a scenic cruise down the Franklin-Gordon River (Image via Gordon River Cruises ).

26. Play Golf on one of the World’s Most Scenic Courses

Barnbougle Lost Farm is located in the North of the state, making these courses a popular stop for international jet setters who fly in via private jet… But you needn’t have a jet to play here! This course is in fact a public course and anyone can play here, although you might want to brush up at the driving range before tackling it in public!!! (Image via Air Swings ).

27. Walk the Three Capes Track

The newest of Tasmania’s walks, the “Three Capes Track” opened in 2015 and has been a real hit the Aussies visiting from overstate and is slowly drawing an international crowd. Believe me when I say it is worth every step for those coastal views!!!

28. Stand atop Mount Wellington

The capital city of Tasmania, Hobart, is full of surprises – perhaps none more photographic and impressive than a trip to the Mount Wellington observation deck in the evening to admire the city from above (images via Instagram @watermelonaddict).

29. See the Southern Aurora Australis

Forget travelling thousands of miles in search of the Northern Lights when you have the Southern Aurora Australis right here! (Image via Instagram @kimmaischphotography).

30. Stroll Along Australia’s Oldest Bridge in Richmond

A nice little pitstop just outside of Hobart is one of Tasmania’s most quaint and charming towns; Richmond. Be sure to stop for some scones in one of the many cafes and walk it off with a wander along Australia’s oldest bridge; Richmond Bridge.

31. Join a Ghost Tour at Port Arthur

If you dare, Port Arthur is rumoured to have one of the spookiest night ghost tours on offer inside the remains of what was once a convict prison. You can also visit Port Arthur for a day visit, however it is very popular over the summer season.

32. Visit the Northern Midlands

Once you’re ready to slow down and enjoy the journey more than the destinations, take some time to enjoy the Northern Midlands. This part of Tasmania went overlooked by tourists for quite some time, who mostly just made a pit stop in Launceston, often en route to Bridestowe Lavender Farm. But nowadays, this area has had a complete revival – of farm stays and luxury AirBnB’s just ripe for the taking.

33. Check in to Captain’s Rest Cabin

One thing is for sure when visiting Tasmania: there is no shortage of incredible boutique places to stay. Captain’s Rest is the epitome of a Tasmanian lifestyle, captured inside this beautiful one-bedroom cabin. There is usually a few months waitlist for a stay, so be sure to plan ahead!

34. Sift Through the Goodies at the Salamanca Market

Salamanca Market is located on Hobart’s waterfront and opens every Saturday of the year – rain, hail, or shine. The market offers some fantastic local produce, handicrafts, and local talented artists.

35. Walk on Air

It’s not every day you get to walk on air… so why not schedule in a visit to the Tahune Forest airwalk to really get a grip on Tassie’s wildlife and wilderness.

36. Blue Derby Mountain Bike Trails

A recent addition to the top 50 things to do in Tasmania is the newly opened Blue Derby mountain bike trails – this image says it all! There are over 100km of mountain bike trails in the network and you can even stay inside a pod for a 3-day ultimate tour if you’re really keen to hit the trails hard!

37. Walk Through The Cataract Gorge at the Centre of the City of Launceston

The locals of Launceston are lucky enough to call this their public backyard… and yep, it’s right in the centre of town! The Cataract Gorge has a few entrances. Depending on what you are after, you can walk into the gorge from the heart of Launceston in a matter of minutes. You could then take the chairlift for a scenic experience, or walk around the gorge in a loop before making your way back to town.

38. Overlook Lake Oberon, Western Arthur Range

If you packed your hiking boots and are ready to hit the trails, make your way to the Western Arthur Range for some great trails off the beaten tourist path (Image via Instagram @natureloverswalks)

39. Check in to one of Tasmania’s best shacks

Shack culture is big in Tasmania and not just for locals to escape the cities on weekends. In fact, one of the most thriving businesses in Tasmania since the pandemic has been to buy and renovate a beach shack, place it on AirBnB and treat it like a hotel of sorts. And the result? Some incredible beach shacks are available for you to rent!

Read more: The 50 Best Places to Stay in Tasmania

40. Marvel at Russel Falls

This picture says it all. Russel Falls aren’t one of the most known waterfalls to visit in the state, but this picture certainly suggests otherwise! (Image via Instagram @tassiegrammer).

41. Strathgordon Dam

Care for a quick abseil down!? That’s right, you totally can! The dam is a two hour drive from Hobart if you’re looking for something a little out of the ordinary.

42. Zip Through the Trees at Hollybank

This treetop adventure is a fave among the families – and it’s not hard to see why! You can reach the Hollybank treetops adventures from Launceston by car, in about 20 minutes.

43. Hike to Montezuma Falls

Make your way into the wilderness, traverse a rickety swinging bridge, and find yourself at the glorious Montezuma Falls. They’re located in the West of the island, so be sure to pair with a visit to Strahan and Queenstown.

44. Kayak Bathurst Harbour

What better way to experience untouched beauty than to glide along with it!? Visit Roaring 40s Kayaking to learn about more of their one-day and multi-day kayaking adventures! (Image via Instagram @AdventureTasmania).

45. Visit the Tasman Peninsula

Many of the locations named are in and around the Tasman peninsula, but have you considered just how equally beauty the area is in itself!? (Image via Instagram @crispy_scapes).

46. Drive the Winding Road to Queenstown

…Because where else in the world could you feel so completely off the grid than the rugged West Coast!? (Image via Instagram @sandra_celebrate).

47. Fly over Horseshoe Bend on the Gordon River

There’s no doubt the Gordon River is stunning on a river cruise, but how about flying over to site the photogenic Horseshoe Bend from above (Image via Instagram @chrisbrayphotography).

48. Watch the Sea Sparkle

Well there’s real life and then there’s…… IS THIS EVEN REAL LIFE!? In fact, it is. Here’s the story behind the photo to prove it: @Helenawisby123

49. Walk Through this Natural Rock Arch on Bruny Island

And then there’s this natural rock arch on the Bruny Island Cape Elizabeth track… As if you needed any more convincing to get yourself down to Tassie!

50. Enjoy the journey

The beauty of Tasmania is in the journey itself. So pack your bags and get ready for a slow journey through this versatile island. There’s enough to see and do to warrant a few weeks on the island, so be sure to take it slow!

Like this? Now read:

The Best Hikes in Tasmania: A Complete guide

The Ultimate Tasmanian Road Trip

Tasmania’s Best AirBnB’s: Checking In to Whale Song Shack

Follow us on Instagram to see new adventures!

Brooke Saward founded World of Wanderlust as a place to share inspiration from her travels and to inspire others to see our world. She now divides her time between adventures abroad and adventures in the kitchen, with a particular weakness for French pastries.

Find me on: Twitter | Instagram | Facebook

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Huon Valley Mid Winter Festival, Huon Valley, Tasmania © Mia Glastonbury

Best things to do in winter in Tasmania

Tasmania is stunning at any time of the year, but winter brings a magic all of its own.

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By Kris Madden

Tasmania's rugged beauty takes on an enchanted quality in  winter . The air is crisp, and falling snow dusts the mountains and eucalyptus trees. Festivals celebrate apple cider, chocolate, singing and the winter solstice. Clear nights are ideal for stargazing and seeing the southern lights of the Aurora Australis "> Aurora Australis . It's also the perfect season for a sip of  Tasmanian whisky  by a cosy open fire.

Experience midwinter festivals

Winter Solstice Nude Swim, Dark Mofo, Hobart, Tasmania © Dark Mofo/Jesse Hunniford

Mona  (the Museum of Old and New Art) hosts the midwinter festival  Dark Mofo  every year in June. Highlights include the Winter Feast, which attracts thousands of food lovers, and the Winter Solstice Nude Swim, in which people of all ages brave the chilly temperatures to swim naked in the Derwent River. Head to the  Huon Valley Mid-Winter Festival  in July to celebrate the region's apple growing history and join in the age-old tradition of wassailing. It's a ceremony in which revellers sing and bang drums and pots to scare away evil spirits, wake up the cider apple trees and ensure a good harvest.

Spot wildlife wandering in the snow

Wombat in snow, Cradle Mountain, Tasmania © Paul Fleming

Tasmania is a fantastic place to spot wildlife in their native habitat. From ambling wombats to adorable pademelons, quolls and elusive Tassie devils, it's home to a number of endemic species that only live on the island. You can spot them easily any time of year, but seeing a furry friend covered in snow wandering along a hiking trail is something really special. If you're keen to guarantee a sighting, head to Devils@Cradle  in Cradle Mountain to meet the resident Tasmanian devils .

Follow the Enchanted Walk

Enchanted Walk, Cradle Mountain-Lake St Clair National Park, Tasmania © Paul Fleming

Visit  Cradle Mountain-Lake St Clair National Park  and follow the Enchanted Walk through rainforest bejewelled with frost. Or wander around shimmering  Dove Lake  beneath the black spires of Cradle Mountain. On the southern side of the park, walk the 18-kilometre (11-mile) circuit around  Lake St Clair,  Tasmania's deepest natural freshwater lake.

Snowshoe the Overland Track

Tasmanian Expeditions, Overland Track, Cradle Mountain-Lake St Clair National Park, Tasmania © Andrew Bain

The  Overland Track  is hugely popular for hiking during summer, and a number of local companies, including  Tasmanian Expeditions , offer snowshoeing trips along the track during winter. It provides a different perspective on Cradle Mountain-Lake St Clair National Park as you explore highland landscapes, deep forests and snowy peaks. Not only will you enjoy the breathtaking nature, but also the quiet tranquility of the Tasmanian winter.

Chase the Southern Lights

While this spectacular light show is visible year-round, winter is one of the best times to spot the  Aurora Australis, or  Southern Lights . Tasmania's island's and national parks offer a great chance at seeing the phenomenon thanks to their low light pollution. If you're in Hobart, head to  kunanyi /Mount Wellington"> kunanyi /Mount Wellington  or nearby Mount Nelson , on a clear night with no moon for a chance at witnessing the sky flicker with shades of green, blue, purple and red.

Sip a nip of Tasmanian whisky

Lark Distillery, Hobart, Tasmania © Osborne Images

Tasmanian whisky has taken the world by storm, with many locally-produced blends winning top awards overseas. Follow the  Tasmanian Whisky Trail , visiting distilleries such as  Lark  and  Sullivans Cove  in Hobart, or the Launceston Distillery and Hellyers Road Distillery in the north of the island. Complete your education in Tassie whisky by attending  Tasmanian Whisky Week  (usually held in August). The week-long festival features exciting events hosted by Tasmanian distilleries, bars, restaurants and hotels. You'll be able to go behind the scenes, meet the distillers in person, have access to unreleased whiskies, and dine on delicious produce matched to the spirits on offer. 

Hunker down in a hot tub

King Billy Suite, Peppers Cradle Mountain Lodge, Tasmania © Jason Charles Hill

One of the best ways to enjoy the gently falling snow without feeling the cold is from a steamy hot tub on the deck of your accommodation. Soak in a Huon pine tub at  Rocky Hills Retreat  or an Instagram-perfect outdoor bath on the deck at  Thalia Haven . In the King Billy Suite in Peppers Cradle Mountain Lodge, you're likely to be sharing the view with neighbouring wallabies and pademelons. 

Take a ghost tour of Port Arthur

Ghost tour at Port Arthur Historic Site, Port Arthur, Tasmania © Alastair Bett

The convict ruins of  Port Arthur  can be a spooky place at any time of year, but on a cold winter's day you'll really get a sense of how desolate and frightening it must have been for the poor souls transported here from the other side of the world against their will. Take a lantern-lit  ghost tour  to discover the site's haunted side and hear stories of unexplained events and paranormal activity.

Fun ways to experience Australia's snow season

Sing along at the Festival of Voices

Festival of Voices, Hobart, Tasmania © Lusy Productions

The  Festival of Voices  is Australia's premier celebration of the voice, attracting thousands of Australian and international singers, choristers and music lovers who gather each June and July to hear and perform beautiful harmonies in concert halls, theatres and public spaces across the state.

Indulge in Chocolate Winterfest

Chocolate Winterfest, Latrobe, Tasmania © Tourism Tasmania, Latrobe Council

The indulgent  Chocolate Winterfest  gives chocolate lovers a great reason to visit Tasmania in August. The festival takes place in Latrobe in northern Tasmania and offers plenty of chocolate to taste as well as workshops in which you can learn how to make your own chocolate delights. 

Cosy up by the fire in a luxury lodge

Saffire Freycinet, Coles Bay, Tasmania © Saffire

Winter in  Freycinet National Park  is another well-kept secret. Stay at  Saffire , a luxury lodge overlooking the Hazards mountain range, Freycinet Peninsula and the pristine Great Oyster Bay. By day, you can marvel at the sweeping mountain views or walk the vivid blue curves of Wineglass Bay. At night, huddle next to a roaring fire or watch the sky ablaze with stars.

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Predators aren't waiting to eat you in Tasmania: 7 things travelers should know

• Tasmania is an island off the southern coast of Australia.
• The island is known for its pristine wilderness, rugged coastlines and captivating wildlife.
• American travelers will find themselves instantly at ease in Tasmania, but don't be fooled – the island's allure lies in its ability to surprise and inspire with breathtaking sights.

The U.S. is teeming with beautiful landscapes, but there's something to be said about experiencing the power of nature halfway across the world.

Embarking on a journey to Tasmania, Australia, is like stepping into a realm where the familiar meets the extraordinary. For first-time visitors looking to start ticking bucket list destinations, Tasmania offers a unique blend of comfort and adventure – with a welcoming g'day. Nestled off the southern coast of the mainland, Tasmania boasts pristine wilderness, rugged coastlines and captivating wildlife.

Move over Hawaii, The Azores Islands also bring vibrant beauty (with fewer crowds)

With English as the primary language and a culture of warmth and hospitality, American travelers will find themselves instantly at ease. But don't be fooled, the island's allure lies in its breathtaking sights.

From exploring ancient rainforests to indulging in culinary surprises, Tasmania promises an unforgettable escape. I visited the island for the first time in May, the start of Australia's winter, and my jaw was on the floor most of the time there. Here's what you need to know before planning your own trip to Tassie.

1. The flights are exactly what you'd expect

There are no direct flights from the U.S. to Tasmania. You'll have to connect through Sydney or Melbourne to Launceston or Hobart. I went from Washington, D.C., to San Francisco to Melbourne to Launceston. It was terrible, I'm not going to lie. Next time I go, I'll spend a day on the West Coast before taking the U.S.-Australia 14-hour flight.

My recommendation is to take a red-eye flight to Australia and use it to sleep and switch over time zones.

Flight availability from the U.S. to Melbourne and Sydney (to transfer to Tasmania) is plentiful, with several major airlines offering regular routes. Travelers can choose from direct flights departing from major U.S. cities like Los Angeles, San Francisco, Houston, Dallas and even New York (with direct service to Auckland). Airlines such as United, American, Delta, Hawaiian, Qantas and Air New Zealand provide nonstop services.

(New direct service from Dallas to Brisbane via American Airlines is expected to launch in October, and from Los Angeles to Brisbane via Delta in December.)

How to visit Australia without flying: Holland America launches new Grand Voyage

2. Americans need a visa to enter the country

American travelers should be aware of the visa requirements before heading down under.

U.S. citizens need an Electronic Travel Authority (ETA) or an eVisitor visa, which can be easily obtained online before departure.

The process is straightforward, typically requiring basic personal information and a valid passport. Once approved, the visa allows for multiple entries into Australia for up to 90 days at a time over a 12-month period. I downloaded the Australian ETA app ( iOS and Android ), filled out a quick application, and my visa was granted in less than an hour.

3. Don't fret about the time zone difference

There's a 14-hour time difference from the U.S. East Coast. It sounds complicated but just embrace it.

The unique advantage of Tasmania’s 14-hour time difference is that you can truly disconnect and savor your vacation. The time zones down under can offer the perfect balance of relaxation and connectivity. Travelers can immerse themselves in the serene landscapes and vibrant culture during the day while still having a few hours in the morning and evening to connect with loved ones back home. It’s the ideal scenario for those seeking to unwind without completely losing touch.

4. Connection with nature

Travelers can immerse themselves in Tasmania's breathtaking nature through a variety of experiences.

At Cradle Mountain in Lake St. Clair National Park, visitors can hike rugged trails and take in stunning alpine views. If you visit at night, you can enjoy a view of cute wildlife with McDermotts Coaches .

But it's OK if you don't enjoy hiking. For a unique adventure, truffle hunting with The Truffle Farm in Deloraine offers another way to explore the island's culinary practices. Wine enthusiasts can savor the flavors of Tasmania at the Clover Hill winery in Lebrina, known for its exquisite sparkling wines and picturesque vineyards.

Whether it's trekking through pristine landscapes, foraging for gourmet treats, or indulging in fine wines, Tasmania offers something for every nature lover.

5. Nothing is likely to kill you

We've all seen social media videos of Australians battling snakes or large spiders, but you can relax.

Fear of wildlife often looms large for travelers, but Tasmania is free of large predators, making it a haven for nature enthusiasts. Here, you can explore lush forests and pristine coastlines without the fear of being eaten.

Tasmania’s unique ecosystem is home to creatures like Tasmanian devils (which are incredibly rare to spot – I also didn't), puggles, platypuses, pademelons, wombats and wallabies, ensuring a safe and enriching experience for all visitors.

There are three kinds of snakes in Tasmania and while two of them can be dangerous to humans, it is extremely rare to encounter them, according to Tourism Australia.

6. The food scene has something for everyone

You will not go hungry in Tasmania. Far from it.

Tasmania's food scene is a vibrant tapestry of flavors, reflecting the island's culinary influences. From fresh seafood caught in pristine waters to farm-to-table produce, there's something for every palate. Influences from British, Mediterranean, and Asian cuisines converge, creating a unique gastronomic experience. Visitors can savor everything from gourmet dining in Hobart’s top restaurants to artisanal cheese and local wine in countryside eateries.

The coffee scene deserves a special mention. The great people of Melbourne will claim they have the best coffee in the world, but Tasmania is right there with them.

Make a stop at Tatler Lane by Sweetbrew in Launceston for a perfect cup, delicious food and a great ambiance.

7. Easy access to a different side of the world

Once in Australia, travelers can take advantage of affordable flights to explore the continent and beyond.

Budget airlines offer frequent, low-cost flights to other Australian cities. This opens up opportunities for reasonably priced trips to exciting neighboring destinations such as Bali, Japan, Fiji or New Zealand. These nearby countries are just a few hours away by plane, so you can expand your adventure without breaking the bank.

Embrace the chance to explore more of the Asia-Pacific region with convenient and cost-effective travel options.

The reporter on this story received access to this event from Tourism Australia. USA TODAY maintains editorial control of content.  

The Key Points at the top of this article were created with the assistance of Artificial Intelligence (AI) and reviewed by a journalist before publication. No other parts of the article were generated using AI. Learn more .

Tasmania Explorer

Best Time To Visit Tasmania☀️: Weather, Crowds And More

Heading to Tasmania and wondering what the best time to visit Tasmania is? You are not alone, and we are going to do our best to answer your question here!

The reality is, though, it’s not a one word answer.

The best time of year to travel to Tasmania is going to depend on where you are going, what you want to see, your budget and how much you tolerate crowds and cold weather.

The best time to go to Tasmania for one person may not be the best time for another person.

In this full guide to the best time to travel to Tasmania, we are going to cover all the details of exactly when the best time of year to visit Tasmania is based on your requirements. We discuss the best season to visit Tasmania by discussing the weather in each, the cheapest time to visit Tasmania, what crowds are like at different times and more.

But, first, spoiler alert! You can have a great time in Tasmania at any time of year. So if you don’t get to choose what time you can travel, just go anyway. You’re sure to love it 🙂

Click here to download your free Tasmania Road Trip Planner checklist . We’ll help you get ready for your trip!   Wan t help with your itinerary?  Find our full Tasmanian Road Trip Planner here.

Best Time To Visit Tasmania, Australia Summary

If you want quick answers to everything about the Tasmania best time to visit, here they are!

Best Time To Travel To Tasmania Weather-Wise is Summer. If you take nothing else into account then summer is definitely the winner. Days are longer, the weather warmer and you have less chance of severe weather conditions when hiking.

Best Time To Travel Tasmania To Avoid Crowds is any time from Easter and December. This does not include the school holidays or during a big festival though like Dark Mofo in Hobart in June.

Best Time Of Year To Go To Tasmania To Save Money is during the winter months outside of school holidays. This is when you can find the cheapest prices.

So when is the best time to visit Tasmania?

I love early December before Christmas. It is surprising how much less busy it is, even the week directly before Christmas. And the weather is relatively good too.

Weather In Tasmania

Tasmania has a temperate climate with four distinct seasons – summer, autumn, winter and spring.

If you want consistency weather wise, the best time of the year to visit Tasmania is summer.

Summer in Tasmania is generally warm and pleasant with longer days. It rarely reaches over 30 degrees and even when it does, it doesn’t stay there for long. Most days are in the mid to high 20’s. Nights can either be warm or cool.

Don’t be fooled, however. Some summer days can be cold and it is not super uncommon for it to snow on Mt Wellington, even in summer, which can make Hobart city quite cool when the sun is not out! So pack for all seasons.

Summer in the centre and west of the state is different. The centre is at a higher elevation (it averages over 1000 metres above sea level) and so it can still be quite cold in summer. I have been to Cradle Mountain in summer when it is snowing!

The west of the state will still be warm, but rain is more likely.

If you want to minimise the chance that your plans will be impacted by weather, then summer offers the best months to visit Tasmania.

The beginning of autumn in Tasmania can actually be quite warm, as summer seems to meld into the start of autumn, and there’s certainly not a clear distinction between the seasons.

This doesn’t mean there aren’t some cooler and wetter days thrown in, especially as autumn progresses. Towards the end of autumn, it can be quite cold and wintery.

Therefore if you’re asking is April a good time to visit Tasmania, we’d generally say yes! Note, however, that the centre and west above of the state will be colder and wetter than the east.

It’s always a good idea to take winter clothes with you.

Winter can be quite cold in Tasmania. While most places don’t see snow, the cooler weather even in Hobart can be a shock for people visiting from interstate.

There’s also less daylight in winter, reaching about 9 hours maximum each day.

Winter is definitely the best time for snow in Tasmania. Mt Wellington in Hobart can regularly be seen blanketed in snow.

The centre of the state is often covered in snow. Note that only 4WDs and vehicles with snow chains are recommended to drive in the Central Highlands during winter. It is fine to drive along the Midlands Highway, however.

Winter does have a lot to offer. Winter is the best time to see Aurora in Tasmania. There’s also the extremely popular winter festival in Hobart in June – Dark Mofo.

We love spring. It’s a beautiful time to visit anywhere, Tasmania included.

Spring in Tasmania means breaking through the cold of winter with longer, sunnier days. The weather can be beautiful when the sun is out, and quite cold when it’s not and at night.

You can also expect rain but rarely will it rain all day (with the exception being the west of the state).

If you’re asking is September or October a good time to visit Tasmania, we’d certainly recommend it. Just note local school holidays are in the beginner of October where prices can be higher.

In our opinion, the best month to visit Tasmania in spring is November. The weather is warmer, more consistent and there are less crowds.

Peak Time To Visit Tasmania

The absolute peak time to visit Tasmania is from Boxing Day to mid January. Prices can be crazy at this time! This can be a good time to visit Tasmania if you want the best weather and love the vibe of crowds but not if you want to get away from it all. Book far ahead at this time. The Spirit of Tasmania and flights can fill up, as can car rentals and hotels.

Next up is from this period to after the Easter school holidays. This is still quite busy and you should book ahead.

Even at peak times you can get away from people though. It depends where you plan to go in the state.

School Holidays

School holidays are always more popular times and you are likely to find the places that are popular with locals to be quite busy. I recommend you book ahead at these times as much as possible.

However, not everywhere fills up and if you are in Tasmania at school holiday time during the year, you can still get places to yourself. For example, last time we travelled in a term break, finding accommodation on the east coast was horrendous but there was barely anyone around in Stanley and Low Head .

School holiday times are different in each state and territory and the Tasmanian holiday periods have the biggest impact. You can find the latest school holidays here .

They are usually two weeks in each of April, July and October and from just before Christmas to early February.

Tasmania hosts some awesome festivals which draw in huge crowds from interstate.

Smaller festivals are hosted year-round with bigger festivals in both summer and winter.

Tasmania’s Taste of Summer, previously the Taste of Tasmania (or simply the Taste), is one of the biggest festivals of the year. This festival really focuses on showcasing Tasmania’s quality produce. Held near Salamanca place between the 28th of December to the 3rd of January, there are heaps of food stalls, live music and a great atmosphere.

This is just after the Sydney to Hobart yacht race which draws in its own crowd.

Up north, MONA FOMA is a popular food, music and art festival held in February during summer. The festival will also be held in Hobart in 2023.

As stated above, winter has its own share of wonderful festivals and for many, this is the Tasmania best time to travel.

During winter, Hobart embraces the colder days with another huge festival – Dark Mofo. This is a hugely popular festival run by the world renowned museum MONA. It features art installations and exhibits all over the city, as well as the hugely popular Winter Feast, which is another celebration of Tasmania’s great local food!

The Festival of Voices is also on during winter, with live music. It attracts over 30,000 visitors.

While these festivals certainly make the city more exciting and alive, they can also hike up the prices of flights, accommodation, and car hire considerably. Book ahead.

Cheapest Time To Travel To Tasmania

If you’re looking at the Tasmania best time to go from a cost perspective, then you’ll want to avoid the summer months and the school holiday periods mentioned above.

These are the peak travel periods and accommodation and car hire can be particularly expensive during these times.

You’ll also want to avoid the Dark Mofo festival if you’re looking for the best time to travel to Hobart from a low cost perspective. However, if you’re just wanting to explore the north or west of the state, prices can still be reasonable (and even cheap) during these times.

Outside of these peak periods, you can find some very reasonable prices around the state – especially during winter.

Best Time To Visit Hobart, Tasmania

You’ll likely want to balance the weather, things to do, prices and your own availability when working out the best time to go to Hobart.

My favourite time in Hobart is around the New Year’s Eve period. While this is an expensive time to travel that needs to be booked far in advance, I absolutely love the buzz in Hobart at this time.

Full disclosure though, the price of accommodation and car hire in Hobart over this period can be crazy. However, there is just so much to do and see during this time especially with the yacht race, the Taste and the beautiful weather. Booking 11 months ahead helps with the cost.

For a more cost effective time, late November to just before Christmas is a solid choice.

Best Time To Go To Tasmania To…

Best time to visit tasmania for southern lights.

Tasmania is world-famous for being the best place to see the Aurora Australis, or the Southern Lights . If you’re wondering when to visit Tasmania to see them, the best time is during winter.

While the lights can be seen year-round (one of the best displays was actually in November 2020), the most likely time to spot them is in winter between July and September. Unfortunately there’s still no guarantee you’ll see them and they’re not easy to predict, but winter is your best chance!

Best Time To Visit Lavender Farm In Tasmania

Tasmania has some stunning lavender farms. What is the best time to visit Tasmania to see them?

You need to go during summer between December and early February to see them at their best and most vibrant.

There are quite a few farms around including Bridestowe Lavender Estate near Launceston, Port Arthur Lavender Farm on the Tasman Peninsula, Lavender House Tasmania in the Tamar Valley, and Campo de Flori Tasmania in the Huon Valley.

You’ll also find a range of unique souvenirs and sweet treats made from lavender. Read more about lavender farms in Tasmania here .

Best Time To Visit Table Cape Tulip Farm In Tasmania

Each year, the Table Cape Tulip Farm draws in huge crowds, both local and from interstate, to see the tulips bloom.

This happens between late September to late October, making this the best time to see Tasmania tulips!

There’s a truly marvellous variety of tulips to see, as well as many other things to see in Table Cape .

Best Time To See Platypus Tasmania

Seeing a Platypus in Tasmania is on many visitors to-do list. This is because it can be easier to spot them here than in other parts of the country.

Platypus can be seen year-round but they can be more active during the day in winter, so this may be the best time to travel around Tasmania to see them. Both dawn and dusk are the best times to spot them as they are most active just before sunset and sunrise.

There are many places where you can see a platypus. My last memory of seeing a platypus was just last year at Salmon Ponds.

Best Time To Hike The Overland Trail

The Overland Track is one of the most stunning walks in the state and one of the best ways to get connected to Tasmania’s vast wilderness.

The best time to tour Tasmania on the Overland Track is during summer. Weather conditions are more pleasant and you’re less likely to be impacted by rain, cold and snow. However, it can still get cold and wet. The downside is that this is also the most popular time.

Day trips to places like Dove Lake at Cradle Mountain National Park can be problematic at peak times. It’s not fun waiting hours to get on the bus into the lake because things are so busy. This has happened to us at the start of January and Easter weekend so try to visit here at a different time.

Best Time To Visit Tasmania For Snow

Unlike many states of Australia, snow in Tasmania is actually quite common. Snow can be seen on Mt Wellington by Hobart in all seasons.

Of course, if you’re looking for the best time to holiday in Tasmania to see snow, you’ll want to go in winter.

During this time, Mt Wellington can quite literally be covered in snow making for a stunning sight. Getting close to the snow can be tricky as vehicle access to the mountain can be cut off during this time, but it’s still possible to see it and for kids to play in it.

If you want to stay near the snow, head to one of the higher spots in the state like the Central Highlands, Cradle Mountain or Ben Lomond National Park (about a 50 minute drive from Launceston).

While every Tasmanian has a story about “that time it snowed at Christmas”, this is not a common occurrence. So while I have seen snow many times in December, even on Christmas Day!!!, there is a great chance you’ll be disappointed if you head to Tasmania in summer wanting snow.

Is It Ever A Bad Time To Visit Tasmania?

Having lived in Tasmania for a large portion of my life, I can happily say there’s never really a bad time to visit. However, as I’ve tried to highlight in this article, it really depends on where you’re going and what you want to do.

The biggest determinates for most people will be the weather and the prices. Most people enjoy warmer, predictable weather conditions. If this is what appeals to you, then try to visit during summer or at least early autumn or late spring.

Tasmania is not a place of extreme weather events like some areas of Australia. However, the conditions in certain areas can be trying! For example in winter 2022, a group of eight hikers had to be rescued when trying to climb to the summit at Mt Wellington – this is right by Hobart!

When it comes to hiking it’s probably best to know what you’re in for and plan ahead. Inexperienced hikers will want to stick to warmer months (which can still present their own challenges).

Final Words

I hope you have some answers about the best times to visit Tasmania!

As stated, I’ve lived in Tasmania for a large portion of my life, visit regularly and always find something to do no matter what time of year it is. While different times/seasons present different opportunities, I think it’s fair to say there’s never really a bad time to visit Tasmania!

Planning your trip to Tasmania? Find all our itineraries and more planning information here . You can also find more information about most destinations in Tasmania here.

Related posts:

By Shan Hutchinson

Shan grew up in Tasmania, moved away and then came back with her family twenty years later. She loves re-discovering her home state and sharing it with you here.

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Rare Wu-Tang Clan Album to Be Played at Exhibit in Tasmania

The sole known copy of the album “Once Upon a Time in Shaolin” was not to be heard by the public until 2103. Some fans will be able to hear a selection of the 31 tracks at a museum in Hobart, Tasmania.

By Remy Tumin

A decade ago, the Wu-Tang Clan issued a sole copy of a CD-only album, secured it in an engraved nickel and silver box, locked it away in a vault and said it could not be heard by the public until 2103.

The move was seen as a protest against the devaluation of music in the streaming era. But a year later, the album, “Once Upon a Time in Shaolin,” got caught up in the very capitalistic endeavors that Wu-Tang had tried to avoid, when it was purchased by Martin Shkreli, the disgraced pharmaceutical speculator who was convicted of fraud in 2017.

He bought the album at auction for $2 million, only for it to be seized by the government and sold in order to pay off Mr. Shkreli’s nearly $7.4 million debt.

As these things go, an NFT collective purchased the album for $4 million in 2021. And soon, if you can get yourself to the island of Tasmania off the southern coast of Australia in two weeks’ time, you might be able to hear what RZA and the producer Cilvaringz created 79 years before it was meant to go public — or a part of it anyway.

From June 15 to June 24, the Museum of Old and New Art in Hobart, Tasmania’s capital, will host a series of private listening events where visitors will be able to “experience” a selection of the 31 tracks from the group’s seventh studio album. “You hear talk about once-in-a-lifetime opportunities,” the museum wrote on the exhibit page . “This is probably one of them.”

Free tickets, “if you are lucky enough to secure” them, the museum said, can be reserved starting Thursday.

The listening sessions will be part of a larger exhibit called “ Namedropping ,” which will last until April next year and will examine celebrity, status and culture. Other names attached to the exhibit include Porsche, Madonna, Henry Kissinger, Air Jordan, McDonald’s and Henry VIII. The Wu-Tang album will be available for listening only for those 10 days.

“Every once in a while, an object on this planet possesses mystical properties that transcend its material circumstances,” Jarrod Rawlins, the museum’s director of curatorial affairs, said in a statement. “‘Once Upon a Time in Shaolin’ is more than just an album, so when I was thinking about status, and what a transcendent name drop could be, I knew I had to get it into this exhibition.”

Mona, as the museum is known, opened in 2012, much to the chagrin of locals and the delight of tourists and curators . The $200 million venture was the brainchild of David Walsh, a wealthy local gambler and mathematician.

Mona seemed like a perfect fit for an NFT collective looking to “support RZA’s vision” for the album, the collective, called PleasrDAO, said in its statement.

The group appears to have been teasing the news for days. A video on social media shows a hand-drawn sign that reads “Do you like Wu-Tang?” onboard the Staten Island Ferry and at other New York City locations as passers-by listen to snippets of the album. The album’s title is a nod to “Shaolin,” how the group refers to its hometown Staten Island and a regular subject of lyrics of the Wu-Tang Clan, a nine-member group that was founded in New York in the early 1990s and was known for hits like “C.R.E.A.M.” and “Protect Ya Neck.”

As the owners of the album, PleasrDAO can listen to the 31 tracks on its two CDs, which are accompanied by a leather-bound parchment book, according to the 2021 deal. But the original restrictions that RZA and Cilvaringz imposed on Mr. Shkreli were a part of the sale to PleasrDAO, including that the album cannot be released to the general public in any form until 2103 (88 years from its initial sale in 2015).

However, at the time of the purchase, PleasrDAO said that it had ambitions to make the album more available to the public through listening parties and gallery-style exhibitions. According to the museum, the restrictions originally imposed on Mr. Shkreli include that stipulation. It was not immediately clear what proof PleasrDAO had shown to the museum that the collective and the museum had the legal right to play it.

RZA, PleasrDAO and the Mona museum did not immediately respond to requests for comment.

“It’s not an album you just listen to or hear but rather something you experience,” RZA wrote when the album was released . “Some songs are long and feel like journeys, others short like an adrenaline shot. Sonically it’s that gritty, raw, melodic, eerie, dark, Wu-Tang shit fans fell in love with. Hence the title, because once upon a time in Shaolin, it sounded like this.”

Remy Tumin is a reporter for The Times covering breaking news and other topics. More about Remy Tumin

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