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#liveagain: south african tourism launches new campaign.

South African Tourism has launched a bold new advertising campaign aimed at attracting new and returning visitors.

For the first time in five years, South African Tourism has launched a bold and exciting new audiovisual marketing campaign designed to attract new and returning international visitors to Mzansi and the message is quite simple – with the pandemic ending, it is time for people to Live Again… and there’s nowhere like South Africa to do that.

SOUTH AFRICAN TOURISM MINISTER LAUNCHES CAMPAIGN

Minister of Tourism, Lindiwe Sisulu, addressed the crowd at the glitzy in-person launch of the campaign. She spoke of the South African tourism industry’s resilience, industriousness and adaptability:

“[These] are part of the indefatigable South African spirit. Fuelled by these qualities, and driven by an unshakable conviction that we can and must climb back to the peaks we have previously summited with tourism in our country, we boldly announce to the world that South Africa is open and ready to welcome all visitors. The goal is simple, albeit daunting under the circumstances – restore the sector to its pre-COVID-19 pinnacle and take it even higher. The aim is to use this to catapult South Africa’s tourism sector to the forefront of the country’s economic recovery effort and position South Africa as safe and secure destination.”

#LiveAgain IN A POST COVID WORLD

Acting CEO of South African Tourism, Mzilikazi Themba Khumalo added:

“This campaign sums up South Africa’s resolve to not postpone living life to the fullest one moment longer. It taps into South Africans’ renowned optimism and resilience that have stood this nation in good stead at every turn when we faced seemingly intractable challenges. Through it all, we never lose our zeal for life and we’re inviting the world to approach the COVID-19 situation in the same way. We are inviting everyone to come experience the unique sounds and textures of South African cultures and experience. We’re saying it’s time to ‘Live Again ‘but to continue to observe Covid-19 safety protocols. The “Live Again” brand campaign entails the country’s brand promise to deliver the ultimate leisure and business events travel experiences that will re-energize body, mind and spirit. Through the South African song created especially for the film – weaving in sounds and textures of this rich tapestry of people and experiences, we continue to extend our signature hospitality with grace and gratitude.”

Are you ready to #LiveAgain? Click here or watch the stunning new advert below:

ALSO READ : Eswatini Air: Swaziland’s new airline coming to SA

Sundeeka Mungroo

Sundeeka Mungroo is a content writer, foodie and all-round adventure-seeker. She's a graduate of the University of South Africa with a Bachelor of Arts degree in English Literature, and has worked as a copywriter and editor in the digital marketing industry. Sundeeka currently writes for I Love South Africa and The South African. She lives in the beautiful Mother City and loves exploring all that South Africa has to offer.

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South African Tourism Ignites African Wanderlust with an Awe-Inspiring Brand Campaign

Captivating stretches of unspoiled coastlines, rugged and remote wonders, lush forests, pristine beaches, thrill-seeking adventures, verdant hills, panoramic mountain views, charming small towns, warm hospitality and rich cultural heritage. South African Tourism’s new brand campaign reveals the incredible, vast and unparalleled possibilities for travel in the country.

Four new commercials have been released for radio, print, television and digital distribution throughout the continent. Conceptualised by Film Director Lamar Bonhomme, the commercials – two of which have been nominated for best film in the directing category of The Berlin Commercial Awards – collectively showcase the limitless possibilities that deliver on the promise that there’s always ‘so much more’ to see throughout South Africa .

This latest brand campaign video explores solo travel.

Bonhomme describes the experience of creating the ambitious commercials as ‘making art for the love of South Africa ’. ‘When I received the brief for the SA Tourism campaign three words stood out to me. Disruptive. Visual. Creative…I laid my soul bare in a treatment that proposed a daring direction for a campaign spanning all nine (9) provinces and months of shooting that was deeply rooted in the authentic human experience’, he said.

As a recent update from the honourable Minister of Tourism, Patricia de Lille reveals, the tourism sector is experiencing a robust recovery and a remarkable surge in tourist arrivals, according to the latest data from Statistics South Africa . She noted that one standout aspect of this revival is the dominant role played by the African continent – aided by the country’s continuous strides to ensure visa-free travel for visitors from our continent and South Africa ’s incredible value as an affordable destination with phenomenal and diverse offerings for all.

Sharing that South Africa attracted more than 3 million visitors from other African nations during the first half of 2023 alone – a staggering 79.9% increase from the previous year in the same time period – the Minister stated, “Africa remains a key source market for us, and we are committed to collaborating as a tourism sector to ensure we welcome visitors from this region and cater to their needs and preferences.”

Connecting countries across the continent, a Nigerian visual artist and photojournalist, Yagazie Emezi features in, ‘a documentary styled photo journal of her journeying across South Africa to celebrate everyday queens in the breathtaking landscape they call home’.

Have a look at Yagazie exploring and finding creativity travelling through KZN, Eastern Cape and Gauteng in this Commercial for SA Tourism.

The 10-month-long production showcases the country’s lesser-known leisure offerings whilst showcasing solo travel and unforgettable adventure activities, like jumping from Africa’s highest commercial bungee to hot-air ballooning at the Golden Gate escarpment. As Creative Director Treyvone Moosa shares: “This Brand Campaign is an incredible showcase of the iconic destinations, natural vistas and hidden gems that make the country a tourist’s paradise for all types of travellers – whether seeking solo travel, inspirational escapes or outdoor adventures. The journey of this production – experiencing our people, our place and our ways, first hand – has honestly shown me that there’s so much more to South Africa than even we think we know.”

As Regional General Manager for Africa, Evelyn Mahlaba shares: ‘ South Africa ’s tourism industry is committed to providing unforgettable experiences for tourists and ensuring their comfort and satisfaction. Our Brand Campaign is designed to showcase the very best that our country has to offer, weaving together the rich tapestry of South Africa ’s unique offerings and showcasing the warmth of our diverse cultures, the beauty of our landscapes, and the hospitality of our people. With this campaign, we invite our continent to discover, explore, and experience the magic of our country.’

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Tourism T20 Ministers Currently selected

T20 Ministers convened to discuss the Role of Tourism in Stimulating the Global Economy

Considered travel and tourism to be an important sector of the global economy, representing a direct contribution of between 6% and 7% of the global gross domestic product, with an even higher contribution when tourism-related sectors are taken into consideration;
stressed that the sector should be recognised as a significant economic and development driver nationally and on multilateral economic platforms;
recognized that the sector plays an important role in employment in all countries of the world, providing 75 million direct jobs worldwide; has the capacity to accelerate job creation, and offers fast entry into the workforce, particularly for youth and women in urban and rural communities;
understood that the sector is particularly important as a source of export revenue, contributing 30% of the world’s services exports, amounting to US$ 1 trillion a year, and 45% of the total services exports in developing countries;
was mindful of the sector’s great potential to encourage the transformation towards a greener and more sustainable economy;
took account of the sector’s ability to strengthen local economies, and promote and enhance local identities and cultural heritage to the benefit of future generations, and to build mutual understanding and tolerance between people in a stable and equitable world;
expressed the belief that, in the context wherein the world economy is currently re-energising following the recession, the tourism sector’s contribution required for the global economic recovery stretches far and wide, and that growing an economically, environmentally as well as socially sustainable travel and tourism sector on an ethical basis can play a meaningful role to stimulate that growth, create jobs, develop infrastructure and rural economies, promote trade, alleviate poverty, and particularly facilitate development in the least developed and emerging economies;
expressed the concern that, although the process of recovery is under way, this is still fragile and uneven, and growing gross domestic product and employment remain the key challenges; and was convinced that the economic crisis, and the coordinated international efforts that followed, demonstrated the importance of strengthened international cooperation and engagement to tackle global issues, and recognised, in this context, the need for tourism ministers and high officials to speak in a coordinated manner;
Explored the synergies between strengthened global economic cooperation and the tourism sector's efforts to build resilience and stimulate new, sustained and responsible growth.
To strengthen the analytical base that underpins the economic and development case for travel and tourism
To intensify collaboration to position tourism as a key driver of sustainable economic and social development
To enhance the role of tourism to contribute towards creating new, decent employment opportunities, boosting trade, renewing infrastructure, and above all, accelerating ethical and sustainable development, thereby expanding the reach of the economic benefits of tourism to a larger segment of the world population
To continue to examine broad international economic frameworks that have a significant impact on global tourism development
To increase cooperation between countries, working closely with stakeholders, with a view to facilitating international movement of tourists, addressing restrictive travel barriers, and fostering mutual understanding and collaboration
To engage and partner with the international community, including the UNWTO; G20; international and intergovernmental bodies such as UNEP, the ITC and ILO; private sector organisations and associations such as the WTTC; national governments and regional organisations, and the European Commission, in order to advance tourism’s role in stimulating the global economy, enhancing employment, creating decent jobs, alleviating poverty, supporting development, and transforming progressively into a greener, more sustainable economy

South Africa Goes Hyper-Local in First Tourism Campaign in Years

Lebawit Lily Girma , Skift

March 7th, 2022 at 12:05 PM EST

Is the shoe now on the other foot? South Africa’s new tourism campaign push comes just as its industry begins to see green shoots of recovery ahead, in contrast to the uncertainty that now hangs over European destinations.

Lebawit Lily Girma

Live Again! That’s the new message to travelers from South Africa in its first major global tourism campaign since the Covid pandemic, signaling a turning point for the country after a harrowing two years.

The aim is clear: to encourage visitors to go hyperlocal, from diving into South Africa’s wide-open, diverse landscapes to immersing in culture. What stands out, however, is the storyline.

A young Black female is the main protagonist. Working remotely from a dim lit cafe somewhere in Europe, then from her dark and lonely apartment, she appears disillusioned which leads her to shut her laptop, pack a suitcase, hop into a Black taxi cab amid heavy rains — could this be in London — and board a flight to South Africa.

As soon as she lands in sunny Cape Town and exits the cab that takes her to the hotel, driven by a Black female driver, she lives through a series of intense connections. From safaris to spas, bonfire drum circles, lunch at wineries, surfing and hiking with fellow diverse travelers, she appears transformed by these organic nature and cultural experiences. “Come as you are, leave as you’ll never be again,” the video concludes.

“The goal is simple, albeit daunting under the circumstances — restore the sector to its pre-Covid 19 pinnacle and take it even higher,” said Lindiwe Sisulu, tourism minister for South Africa , at the campaign release. “The aim is to use this to catapult South Africa’s tourism sector to the forefront of the country’s economic recovery effort and position South Africa as a safe and secure destination.”

The push for supporting local businesses and for pulling in diverse travelers is clear. Sisulu’s recent statements also confirm the aim to rebuild will be ”at the local level where economic development is most needed,” and where efforts will be focused. Repositioning tourism to benefit host communities will be key, according to South African tourism officials, as expectations are higher of the industry to bridge economic inequity coming out of the pandemic.

Skift reached out to the South Africa and Cape Town tourism offices but did not hear back in time before publication.

The new campaign is a major bounce back signal from a destination that’s ranked among the most affected as a result of being branded by the West and major source countries as a source of Covid variants, a scenario further exacerbated by South Africa’s initial delayed access to vaccines. Approximately 48 percent of the population thus far is now fully vaccinated, up from 23 percent in November 2021.

The marketing push also comes as countries are facing increased pressure to take a stand in the Ukraine war. South Africa ranks among 35 countries that have abstained from the UN General Assembly’s resolution condemning Russia.

Despite the hurdles, the tables are now seemingly turned as travel restrictions ease and South Africa might seem a lot more inviting to younger international globetrotters than summer favorites such as Europe due to Russia’s war on Ukraine and the growing consumer sentiment that trouble is brewing in that region.

South Africa tourism said it welcomed 2.2 million arrivals in 2021 and that there are indications it will see a stronger recovery this year.

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Tags: africa , coronavirus recovery , south african tourism , tourism campaigns

Photo credit: Ndebele Village, Mpumalanga, South Africa in pre-pandemic times. South African Tourism / Flickr Commons

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South African Tourism ignites African wanderlust with an awe-inspiring brand campaign

on 9 October 2023

This latest brand campaign video explores solo travel.

Bonhomme describes the experience of creating the ambitious commercials as “making art for the love of South Africa”. ‘When I received the brief for the SA Tourism campaign three words stood out to me. Disruptive. Visual. Creative…I laid my soul bare in a treatment that proposed a daring direction for a campaign spanning all nine (9) provinces and months of shooting that was deeply rooted in the authentic human experience,’ he said.

As a recent update from the honourable Minister of Tourism, Patricia de Lille reveals, the tourism sector is experiencing a robust recovery and a remarkable surge in tourist arrivals, according to the latest data from Statistics South Africa. She noted that one standout aspect of this revival is the dominant role played by the African continent – aided by the country’s continuous strides to ensure visa-free travel for visitors from our continent and South Africa’s incredible value as an affordable destination with phenomenal and diverse offerings for all.

Sharing that South Africa attracted more than 3-million visitors from other African nations during the first half of 2023 alone – a staggering 79.9% increase from the previous year in the same time period – the Minister stated, ‘Africa remains a key source market for us and we are committed to collaborating as a tourism sector to ensure we welcome visitors from this region and cater to their needs and preferences.’

Connecting countries across the continent, a Nigerian visual artist and photojournalist, Yagazie Emezi features in, “a documentary styled photo journal of her journeying across South Africa to celebrate everyday queens in the breathtaking landscape they call home.”

Have a look at Yagazie exploring and finding creativity travelling through KZN, Eastern Cape and Gauteng in this Commercial for SA Tourism.

As Creative Director Treyvone Moosa shares: ‘This Brand Campaign is an incredible showcase of the iconic destinations, natural vistas and hidden gems that make the country a tourist’s paradise for all types of travellers – whether seeking solo travel, inspirational escapes or outdoor adventures. The journey of this production – experiencing our people, our place and our ways, first-hand – has honestly shown me that there’s so much more to South Africa than even we think we know.’

As Regional General Manager for Africa, Evelyn Mahlaba shares: ‘South Africa’s tourism industry is committed to providing unforgettable experiences for tourists as well as ensuring their comfort and satisfaction. Our brand campaign is designed to showcase the very best that our country has to offer, weaving together the rich tapestry of South Africa’s unique offerings and showcasing the warmth of our diverse cultures, the beauty of our landscapes and the hospitality of our people. With this campaign, we invite our continent to discover, explore and experience the magic of our country.’

Tags: Brand campaign South Africa South African Tourism Travel unparalleled possibilities Wanderlust

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Meet | South Africa

Experience south africa.

Welcome to your business gateway into the wonders of South Africa.

With 12 official languages and myriad ways of saying hello, we say Howzit from South Africa! We are a country like no other country; we are brimming with energy and innovation, we are trendsetters, mavericks, and aficionados of the good things in life, and we are ready to welcome all of the people of the world!

Don't look any further if you are the consummate thrill seeker; we have unique adventures waiting, and on the other side of the spectrum, if it's tranquillity you are after, we have more destinations, hidden gems in forests and mountains that will leave our visitors feeling enriched, rejuvenated and inspired.

We are promoting the country domestically and internationally, for leisure, business, or events tourism, to allow travellers to reconnect with the joy of travel, and create opportunities beyond leisure.

So… Zwakala eMzansi Afrika, come feel the spirit of our people.

SWEET ESCAPES WITH THOBI ROSE

Our latest campaign is an invitation to embark on a mesmerising adventure. 'Sweet Escapes with Thobi Rose,' is South African Tourism's captivating new YouTube series, set to redefine travel aspirations and inspire. Hosted by the dynamic travel content creator Thobi Rose, this series is a celebration of quick getaways and hidden gems that promise to transport you to the heart of South Africa's most enchanting destinations.

With each episode, 'Sweet Escapes' unveils short retreats into small towns and major cities, delving into the region's history, heritage, food, and culture while connecting with locals. From tranquil escapes in Mpumalanga's Panorama route to invigorating trips to Pretoria, the birthplace of Amapiano, and rejuvenating getaways to Clarens in the Free State, Thobi Rose promises to reveal South Africa's treasure trove of hidden gems, joined by friends from across the continent.

The series is a visual feast, highlighting diverse landscapes, rich history, and warm hospitality, offering an authentic and immersive experience. Subscribe to our YouTube channel and be inspired to sell more South African journey’s. Watch Episode 1 here .

TRAVEL|Playbooks

Welcome to a new era of travel exploration with our exclusive Travel Playbooks — your curated guides to unlocking the wonders of South Africa. Tailored for every kind of traveller, whether venturing to our shores for business, heading out on a solo trip, or creating cherished memories with loved ones, these playbooks are your compass to the extraordinary.

Picture this: Durban's coastal charm, the vineyards of Franschhoek, the natural haven of Plettenberg Bay, the serene landscapes of Hogsback, and the artsy ambience of Clarens. Now, envision seamlessly navigating these destinations with insider insights, local tips, and handpicked recommendations.

More than just guides, these Travel Playbooks are your personalised journey planners, offering a glimpse into South Africa's diverse tapestry. With our series of Travel Playbooks, unlock a world of unique experiences, hidden gems, and unparalleled moments. Your adventure begins here:

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VISUALS OF|South Africa

Indulge the ultimate visual feast through our image library, designed to help you showcase the beauty of our country and set the stage for a journey like no other. Each picture is a promise – a promise of more, adventure, and of unforgettable moments waiting to be captured and explored.

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{ Sa-ba-we-li } - meaning, to crave, to want more than anything, to desire, to yearn! Dig deep into our digital postcard to get the latest on the latest in South African travel.

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Press Office: The Minister's 2023 Arrivals press statement

Recent international arrival figures released by Statistics South Africa, for the period from January to December 2023, show that the South African tourism sector’s momentum continues.

International tourist arrivals for 2023 totalled 8.5 million, representing a remarkable 48.9% increase when compared with the same period from the previous year.

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“I want to share an open secret with the airline industry in the room: Your biggest advocates are sitting in the front row today. Tourism Ministers want to see more flights and more seats filled because that means tourism growth.”

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TBCSA partners with Trevor Noah to boost SA’s tourism sector

Post author: TBCSA admin
Post published: November 10, 2023
Post category: Latest News / News / SA Tourism / Trevor Noah / Video

10 November 2023 | Johannesburg, South Africa

In a ground-breaking initiative to help us get closer to the goal of attracting 21 million visitors to South Africa, the Tourism Business Council of South Africa (TBCSA) has partnered with world-renowned comedian, Trevor Noah, to promote South African tourism. The “Trevor Noah Tourism Campaign for SA” will see the South African-born comedian showcase the country through a series of packaged video adverts which will be seen by millions of potential visitors around the world. The bigger objective is positioning South Africa as a destination of choice for global travellers.

The launch of the campaign took place on November 09, 2023, at the Leonardo Hotel in Sandton, Johannesburg. The “Trevor Noah Tourism Campaign for SA” is targeted at travellers from the rest of the African continent and source markets such as Germany, the United Kingdom, and the United States of America. It is our hope that this initiative will inspire many to take advantage of our diverse tourism offering by visiting South Africa.

The country’s travel and tourism sector is expected to grow at an average rate of 7.6% annually over the next decade. The TBCSA is confident that Trevor Noah’s global appeal and deep connection to South Africa places him among the great league of exports produced by South Africa, making him the perfect ambassador for the tourism sector. Noah’s ability to connect with audiences from all over the world will help to raise awareness about South Africa’s diverse culture, fine cuisine, breathtaking adventures, and hospitality experience that compares to no other.

“Trevor Noah is a true South African at heart and having him as the voice of the South African tourism sector will have great benefits for the sector. He is a global brand loved by people all over the world, and his partnership with the TBCSA is a major coup. I am confident that Trevor will help us to position South Africa as the destination of choice for global travellers,” said TBCSA CEO, Tshifhiwa Tshivhengwa.

As someone born in Soweto who has performed in front of audiences all over the world and has experienced love from all corners of South Africa, Noah is a great person for this partnership and uses his voice to advocate for the country’s diverse culture, fine cuisine, breathtaking adventures, and a hospitality experience.

The TBCSA is confident that this partnership will help boost the country’s tourism sector and create jobs and opportunities for everyday South Africans. The TBCSA is also hopeful that this campaign will inspire other South Africans to get involved in promoting the country’s tourism sector through the sharing of video adverts across social media platforms, to help make South Africa the destination of choice for global travellers.

Watch the video: https://youtu.be/d6scLtB0C38?si=vrmMEePGlMV2s9XH

Media enquiries contact: [email protected]

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SA Tourism launches ”Give Me Summer That” Campaign to stimulate economic recovery

Published: 6:52 AM UTC, Wed December 7, 2022

South Africa is entering the peak summer season on a high, as the tourism numbers continue to show unparalleled growth in both domestic numbers and international arrivals.

“We are upbeat as all indications are that our tourism sector is on a fast highway to recovery,” said Tourism Minister Lindiwe Sisulu.

Sisulu spoke during the launch of South African Tourism’s Summer season “Give Me Summer That” campaign in Sandton, Johannesburg.

The Minister said that the 2022 summer is the first one since the pandemic, without COVID-19 restrictions. As a country, she said: “we are poised for the best summer holidays since2019.”

This summer is billed, she continued, “to be the biggest and boldest summer period yet after the two-year hiatus occasioned by the COVID-19 pandemic’s lockdowns, restrictions and travel bans.”

“This is therefore, the ideal time to get outside and explore our country again to visit friends, family and relatives, be on holiday in the bush or get sand under our toes by the sea. We have massive tourism offerings to cater for all discerning travellers, local and international,” she boasted.

Encouraging South Africans to explore their country, she said: “We are the best ambassadors of the tourism industry, which contributes significantly to economic growth, jobs and happiness, is within us to make a difference. Let’s travel to all corners of our homeland.”

She stressed that we must appreciate that although travel and tourism is leisure business, but it multiplies the country’s overall success, reducing inequality and improving economic growth prospects.

In 2022, tourism’s contributions to the country’s Gross Domestic Product (GDP) stand at 3,7%. This is more than agriculture, utilities and construction.

She assured travellers that as part of law enforcement’s massive deployment to deliver an incident-free holiday period, tourism service providers, locals, and visitors can be at ease.

For instance, she revealed that all 182,126 police officers will be on active duty as all leave has been cancelled for the duration of the summer period.

“Our security forces are on the ground and on high alert throughout the festive season to ensure the safety of locals and tourists alike.”

Sisulu added: “We urge visitors to visit more than just a province but explore the vastness of our country’s landscapes and treasures.

Sisulu said the upward trajectory for both domestic numbers and international arrivals has been sustained since the cabinet rescinded all COVID-19 restrictions.

“I am pleased to announce that the cumulative arrivals from January to October have amounted to 4,5 million in 2022. This is 47% below 2019 levels, but the 2022 levels have improved significantly since 2021,” she said.

Sisulu added: “In 2022, Africa Land arrivals accounted for the most significant number of arrivals (3,2 million), followed by Europe (671k) and the Americas (256k).” She remarked that the Africa Air markets had a healthy increase of 132%.

“The January to October 2022 numbers show the sector recovered at 43% of pre-pandemic 2019 levels. Arrivals from the African continent were 40% lower than in 2019,” she revealed.

On the domestic front, she said, we are cruising. According to the Minister, “Domestic overnight trips from January to September 2022 reached 23.9 million trips, 138.6% over the same period in 2021.” Sisulu believes that “domestic tourism consumption follows the ‘revenge travel’ phenomenon showing that South Africans are travelling to compensate for the lost time.”

It also emerged that the spending patterns are on the increase. The Minister said, “The total domestic expenditure was R65.9 billion, a 150.7% increase over 2021, and was driven by holiday trips having accounted for 43.3% of total expenditure.”

Impressively, “domestic day trips recorded a 169.4% increase or 131.0 million,” she said.

According to Sisulu, day trip spending also showed a phenomenal increase of 163.3% to reach 122.1 billion and was primarily driven by trips taken for shopping and attending social events.

She added, “Total Foreign Direct Spend increased in January – September 2022 by 188,6%, reaching R37,0 billion over the same period in 2021.”

According to the October tourism performance figures, the future looks even brighter.

Overall, South Africa forward bookings for the next six months are expected to reach a staggering 208% increase in arrivals compared to the previous year.

“The top forward bookings are from Europe and the Americas. There is an 88% increase in bookings for the next six months (22 September to Feb 2023) from the USA alone,” she concluded.

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South African Tourism launches Phase 2 of ‘More & More’ campaign

After witnessing immense success in the initial phase of the ‘More & More’ campaign, South African Tourism is back with its second leg. For the first time ever, the tourism board has roped in Indian influencers Radhika Sharma and Ankita Kumar to highlight the diversity of experiences that South Africa has to offer Indian travellers. In line with its sustained recovery efforts and commitment to engage with the Indian market through desi or localised content, ‘More & More’ will roll out pan India on January 25, 2023. The campaign will be divided into two phases – awareness and conversion and will be live across all social media platforms like Instagram, Facebook, Twitter and YouTube. Ads will also be seen across billboards in 8 cities namely Mumbai, Delhi, Ahmedabad, Surat, Kolkata, Hyderabad, Chennai and Kochi.

The initial phase of the ‘More & More’ campaign launched in Q1 of 2022 played a vital role in the destination surpassing its annual targets by attracting 33,900 plus Indian travellers to South Africa. For the second phase of the ‘More & More’ campaign, Indian influencers Radhika Sharma & Ankita Kumar embarked on a 15-day long journey discovering hidden gems in the provinces of Gauteng, Mpumalanga and KwaZulu-Natal. Inspired by the success of the first edition of the campaign, South African Tourism continues to showcase and celebrate the country’s off-beat destinations through the eyes of Indian travellers to inspire more Indians to visit South Africa. From 3,000+ adventure activities to exciting culinary experiences and more, the Rainbow nation overflows with exhilarating encounters tailored to every traveller’s unique needs and preferences. ‘More & More’ builds on the emotion and spirit of adventure, and the next phase will focus on covering other provinces of Northern Cape, Western Cape, Eastern Cape, Free State, Limpopo and North West.

Reflecting on the demand for offbeat experiences, especially by millennial and Gen Z travellers, South African Tourism is packaging and selling itineraries celebrating new, relatively unexplored regions. Efforts across consumer and trade are now strategically crafted to celebrate regions like Port Elizabeth, Robertson, West Coast, Drakensberg in KwaZulu-Natal, Panorama Route (Mpumalanga) and Garden Route while using the popular cities of Cape Town, Johannesburg and Durban as anchor entry/exit points.

South African Tourism, Hub Head – Middle East, India and South-East Asia, Neliswa Nkani stated, “I have always believed that to appeal to an audience base, we need to engage with them via voices that they relate to. South African Tourism is excited to finally be able to bring alive a collaboration concept that features Indian faces experiencing and celebrating the beauty and diversity of destination South Africa. The country has a lot to offer to every traveller segment, especially those who are eager to go beyond the confines of the ordinary and explore hidden gems. It is heartening to see our efforts to localise and strengthen our offerings through the eyes of these digital influencers come alive.”

“As we move forward with our recovery efforts in-market, we will continue working closely with our trade partners in India and South Africa to highlight newer regions, maintain growth momentum and collaborative progress,” she continued.

India, the sixth-largest international market for South African Tourism continues to be a major priority with the tourism board elevating engagement efforts in the coming months to tap into the summer travel season. India holds considerable growth promise especially given that Indian travellers are the largest international consumers of adventure in South Africa. At present, several stop-over flights fly from India to South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways and Air Seychelles.

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Sho't Left Travel Week: A chance to boost South Africa's domestic tourism

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The campaign is designed to help South Africans explore their beautiful country and to boost domestic tourism.

The rising cost of living has made it difficult for many South Africans to afford to travel, so the campaign aims to make travel more affordable and accessible.

Last year, Sho't Left Travel Week generated 11,000 booking enquiries. This year, the campaign hopes to generate even more interest and encourage even more South Africans to explore their backyard.

We interview Mashoto Mokgethi, head of domestic tourism at South African Tourism, to get her thoughts on the Sho't Left Travel Week campaign. We ask her about the goals of the campaign and how the campaign can help to boost the tourism industry in South Africa.

Could you explain what Sho’t Left Travel Week is and how it contributes to tourism month in South Africa?

Travel Week is our annual campaign. The purpose of it is for us to create discounts for South Africans. It is the Black Friday of travel. We have it in the first week of September. You can then book your travel in that particular week but travel anytime.

Why is it important for tourism trade to participate in Sho't Left Travel Week?

Sho’t Left Travel Week is a response to South Africa’s affordability challenge, which is a big factor when they consider travelling in and around our beautiful country.

The campaign is about giving ALL South Africans access to the length and breadth of South Africa’s tourism offering.

Sho’t Left Travel Week gives travel trade an opportunity to contribute towards growing domestic tourism, which is the backbone of our tourism industry.

Improved provincial spread and seasonality, where provinces that usually get fewer visitors will have the opportunity to showcase their offerings and affordability to a much wider audience, and trade has an opportunity to provide discounts for times that they have fewer visitors.

What are the benefits of participating in Sho't Left Travel Week?

By joining Sho’t Left Travel Week travel businesses will not only become part of the biggest local travel sale, but also benefit from the hype and media investment created to support this momentous event.

View this post on Instagram A post shared by Sho’t Left (@shotleft)

What are some tips for tourism businesses to create successful Sho't Left Travel Week deals?

Sho't Left Travel Week is a major tourism marketing event in South Africa. It is the biggest local travel sale, and it is supported by a significant investment in media and marketing. The event is designed to connect trade partners with more than 10 million annual domestic travellers.

SA Tourism is creating marketing that is powered by the latest insights into trends and behaviours of the domestic tourism market. This marketing will help to grow the industry and get South Africans back on the road to travel.

Businesses can participate in Sho't Left Travel Week as a marketing channel or as an extension of their own marketing efforts. By participating, businesses can benefit from increased exposure to potential customers, increased sales, increased brand awareness, and improved customer loyalty.

Through the Sho't Left platform travel and tourism businesses can showcase and promote their offers at no cost giving them a free platform to increase reach to new customers.

The trade can offer any discount from 10% up to 50% and more (if they can afford it) and the best thing about travel week is that these discounts can be at the trade's discretion and can address their seasonality challenges.

How does the campaign generate leads and increase bookings?

Through the extensive Sho't Left Travel Week marketing campaign that includes TV, radio, digital outdoor, social media, online marketing, activations and PR, our trade partners benefit through the increased traffic to their deals that are promoted on Sho't Left.

All marketing efforts are aimed at driving South Africans to the Sho't Left website to explore the wide range of deals and packages. There are also some opportunities that are extended to some of the best deals (up to 50% discount) with price point advertising and posts. The better the deal the more South Africans will want to explore.

What are your thoughts on the current state of the tourism industry in SA?

Domestic tourism has surpassed pre-Covid levels and continues to grow. We are also seeing good growth in our African markets and International markets. South Africa is once again becoming a destination of choice for domestic and international tourists.

What are your hopes and dreams for the future of the tourism industry in SA?

That regionally and internationally we surpass pre-Covid levels and we maintain the growth in domestic tourism. South Africa is a great destination to visit, more people need to travel to and within this country to experience our great views, great accommodations, great wildlife and our warm people.

How can the tourism industry in SA be more inclusive and accessible to all SA?

By creating affordable deals and accessible information on what people can do and where.

What is one of your favourite places to visit in SA?

This is difficult, as I love everything SA has to offer. However, if I must choose, I would say Phalaborwa. Limpopo is where I am from and the Kruger bush experience is amazing.

Where would you like to take a Sho't Left next?

The Drakensberg. The serenity there is amazing.

Trade can register here .Only open to South Africans. (Ts and Cs apply) .

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Zimbabwe: Nigerian President Commends African First Ladies . . . Endorses Gender Equality Campaign

Tendai Rupapa in ABUJA, Nigeria

NIGERIAN President Bola Ahmed Tinubu has commended the Organisation of African First Ladies for Development (OAFLAD) for its efforts to empower and create better opportunities for the girl child through the #We are Equal Campaign which has so far been launched in 15 African countries.

President Tinubu was speaking at the launch of the campaign in his country spearheaded by his wife Senator Oluremi Tinubu which was attended by First Lady Dr Auxillia Mnangagwa and her counterparts.

The Nigerian launch was held under the theme: "Education as a powerful tool for change: No girl left behind".

Dr Mnangagwa launched a similar campaign in Zimbabwe in November last year.

President Tinubu saluted the commitment of the First Ladies to advance gender equality and narrow the gender gap across the continent.

"This campaign holds significant importance for us in Africa. I therefore congratulate you all. The focus of this campaign is critical for Africa's development, if we are to attain gender equity and ensure equal opportunities for all.

"We must continue to create opportunities for all our children to access quality education without leaving anyone behind, particularly the girl child. We must engender a society where everyone has the same opportunities, regardless of who they are, because doing that leads to a stronger and more peaceful society for all," the President said.

He emphasised that education is the cornerstone of national development, and that when girls are empowered to pursue their dreams, communities thrive, economies prosper, and nations succeed.

"We are who we are as Africans. Believing in ourselves will definitely help us to walk together in unity. I want to say again that I am firmly committed to ensuring that the girl child is exposed to quality education that prepares women and girls to lead and bring positive changes to our communities," he said.

He further urged the First Ladies to continue spearheading the campaign and narrowing the gender gap in opportunities and appointments across the continent. "Let us carry forward this campaign which promises to give an educated girl child, the potential to bring the necessary change and transformation in African communities for the better. No one can do this better than you gathered here today, the First Ladies," he said.

The Nigerian President said the #We are Equal campaign enjoined nations to work together.

"We thank you First Ladies for being together to navigate the future of the girl child. African First Ladies, keep moving, leading, believing and working hard, we will follow. I wish you all fruitful deliberations," the President said.

In her solidarity remarks, Dr Mnangagwa said what Nigeria had done truly resonated with the theme of the 28th OAFLAD General Assembly which was held in Addis Ababa in February: "Educate her and transform Africa: Enhancing access to health and education for the 21st century's African women and girls".

"I recognise and appreciate Your Excellency as the event demonstrates your full support and commitment to OAFLAD's continental #We are Equal campaign and rallying behind the call to close the gender gap in Africa. I see that you are going full steam ahead and supporting the education and welfare of the girl child. Too many times on the continent, a girl child is not in school because of poverty, teenage pregnancy, early marriages, not being considered valuable by the culture of that society and preference for the boy child to receive an education," she said.

Amai Mnangagwa said the evidence was there that gender equality drives social and economic progress for all.

Educating the girl child, she said, had immense potential to reduce poverty on the African continent and to improve the health and well-being of women and girls, their children and their families everywhere.

"I am of the belief that we owe it to our girls and to future generations to close the gender gap in Africa. Enhancing access to health and education is truly the way to go if we are to achieve gender equality and gender parity.

"Your Excellency First Lady of the Republic of Nigeria Madam Senator Oluremi Tinubu, recognising all these challenges and bottlenecks to girl child education, you have come up with this innovative approach to empowering the girl child. I am impressed by the alternative high school for girls' initiative that you have been implementing here in Nigeria. Our girls deserve better on the African continent," she said.

The mother of the nation said Senator Tinubu was giving a chance to girls for the betterment of not just themselves and their families, but for the economic development of the country and beyond.

"You are creating a future where gender equity will become a reality in fulfilment of the African Union vision 2063 and the Africa we want," she said.

Dr Mnangagwa gave the meeting a glimpse into the work she is doing in Zimbabwe saying she provides scholarships to both boys and girls coming from challenging environments in both urban and rural areas in all the country's provinces.

"I believe that a sound education will lift girls coming from vulnerable communities out of poverty. I do this through the Angel of Hope Foundation, a charitable foundation that I founded in 2018 after I assumed the role of First Lady of the Republic of Zimbabwe," she said.

Dr Mnangagwa said she remains resolute in believing in the value of educating the girl child and that this does not in any way negate the importance of continuing to educate the boy child.

Host First Lady, Senator Tinubu explained why she chose to use education as the driving point as she welcomed her peers from the region.

"Today I am delighted to join the league of all my esteemed sisters who have championed the Organisation of African First Ladies for Development #We are Equal campaign in their respective countries," she said.

The #We are Equal campaign, Sen Tinubu said, is a year-round continent-wide initiative led by OAFLAD and it united African First Ladies and development partners in their collective efforts to achieve gender equity and bridge the gender gap throughout the continent.

"The campaign is focused on four pillars to end gender-based violence, education, and economic empowerment. To rally stakeholders and call for action around each of these key issues. To promote the #We are Equal campaign in Nigeria, I have decided to use education as a tool while also not neglecting other pillars of the campaign, many of which are also being championed under the scope of the renewed hope initiative which is led by my office," she said.

Sen Tinubu said it was essential to give girls unhindered access to education knowing that education was a bedrock of national development and the cornerstone on which dreams are built, skills acquired and aspirations generally realised.

Ghanaian First Lady Rebecca Akufo Addo said she was glad to be part of the function for two reasons.

"The first is that promoting gender equality is critical for the development of Africa. There is a need for total engagement on the skills for both men and women to drive Africa's Development Agenda. The second reason is that I identify completely with the theme of this event. Education is a powerful tool for change.

"No girl should be left behind. Congratulations Mrs Tinubu on your vision to ensure that no girl is left behind with the reintroduction of an alternative high school for girls. I believe that given the opportunity, girls and women have a lot to offer to our development. If we keep these girls marginalised, we are only perpetuating a cycle of gender inequality," she said.

Kenyan First Lady Mrs Rachel Ruto spoke along the same lines saying the #We are Equal campaign was a unifying factor.

"Together as members of OAFLAD we stand united as we launch the unified campaign which focuses on four key pillars including education. This is significant because education is the pillar that connects the other three pillars which are health, economic empowerment and gender-based violence.

"Education enables an understanding of the importance of good health. Education contributes to economic empowerment and financial freedom and finally education empowers people, minimising the occurrence of gender-based violence," she said.

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OAFLAD Executive Secretary Dr Nardos Berhanu praised First Ladies for their commitment to improving the welfare of the girl child and young women.

"As we gaze towards the future, let us reaffirm our dedication to the noble wish of OAFLAD and join hands in forging ahead in having a more prosperous Africa for generations to come," she said.

A UNAids representative praised Nigeria for launching the #We are equal Campaign and for having learnt from Dr Mnangagwa.

"I would like to say on behalf of UNAIDS, we are grateful and optimistic. Thank you for the launch of the #We are Equal campaign. As this is happening, just less than six months ago we were in Victoria Falls having been invited by the First Lady of Zimbabwe Dr Auxillia Mnangagwa and Sen Tinubu you attended your first meeting of OAFLAD.

"It was about collective leadership on how we can end Aids in children in Africa. I really want to commend you for really getting the ball rolling in less than six months.

"We were really humbled when you said you were there to learn and I can see you have learned very quickly. This is a monumental beacon of the new hope, boundless opportunities and empowerment of girls and young women in Nigeria," she said.

Speaking at the same occasion, a WHO representative highlighted the need for nations to accelerate the implementation of Strategic Development Goals (SDGs).

"The time couldn't be right; the work is lagging behind with SDGs. The UN secretary general calls for acceleration to rescue the SDGs. At the launch of the SDGs in 2016, the UN secretary general launched a strategy for women, adolescent and children 2030 which was articulated around three priorities.

"The first priority was to end maternal child mortality. The second priority was to thrive, giving the opportunity for children, women and adolescents and the last one to transform and here I realise that the #We are equal campaign that is being launched today addresses the area of transformation and also its an accelerator in its own right to catch up," he said.

Read the original article on The Herald .

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The huge solar storm is keeping power grid and satellite operators on edge

Geoff Brumfiel

Willem Marx

NASA's Solar Dynamics Observatory captured this image of solar flares early Saturday afternoon. The National Oceanic and Atmospheric Administration says there have been measurable effects and impacts from the geomagnetic storm. Solar Dynamics Observatory hide caption

Planet Earth is getting rocked by the biggest solar storm in decades – and the potential effects have those people in charge of power grids, communications systems and satellites on edge.

The National Oceanic and Atmospheric Administration says there have been measurable effects and impacts from the geomagnetic storm that has been visible as aurora across vast swathes of the Northern Hemisphere. So far though, NOAA has seen no reports of major damage.

The Picture Show

Photos: see the northern lights from rare, solar storm.

There has been some degradation and loss to communication systems that rely on high-frequency radio waves, NOAA told NPR, as well as some preliminary indications of irregularities in power systems.

"Simply put, the power grid operators have been busy since yesterday working to keep proper, regulated current flowing without disruption," said Shawn Dahl, service coordinator for the Boulder, Co.-based Space Weather Prediction Center at NOAA.

NOAA Issues First Severe Geomagnetic Storm Watch Since 2005

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"Satellite operators are also busy monitoring spacecraft health due to the S1-S2 storm taking place along with the severe-extreme geomagnetic storm that continues even now," Dahl added, saying some GPS systems have struggled to lock locations and offered incorrect positions.

NOAA's GOES-16 satellite captured a flare erupting occurred around 2 p.m. EDT on May 9, 2024.

As NOAA had warned late Friday, the Earth has been experiencing a G5, or "Extreme," geomagnetic storm . It's the first G5 storm to hit the planet since 2003, when a similar event temporarily knocked out power in part of Sweden and damaged electrical transformers in South Africa.

The NOAA center predicted that this current storm could induce auroras visible as far south as Northern California and Alabama.

Extreme (G5) geomagnetic conditions have been observed! pic.twitter.com/qLsC8GbWus — NOAA Space Weather Prediction Center (@NWSSWPC) May 10, 2024

Around the world on social media, posters put up photos of bright auroras visible in Russia , Scandinavia , the United Kingdom and continental Europe . Some reported seeing the aurora as far south as Mallorca, Spain .

The source of the solar storm is a cluster of sunspots on the sun's surface that is 17 times the diameter of the Earth. The spots are filled with tangled magnetic fields that can act as slingshots, throwing huge quantities of charged particles towards our planet. These events, known as coronal mass ejections, become more common during the peak of the Sun's 11-year solar cycle.

A powerful solar storm is bringing northern lights to unusual places

Usually, they miss the Earth, but this time, NOAA says several have headed directly toward our planet, and the agency predicted that several waves of flares will continue to slam into the Earth over the next few days.

While the storm has proven to be large, predicting the effects from such incidents can be difficult, Dahl said.

Shocking problems

The most disruptive solar storm ever recorded came in 1859. Known as the "Carrington Event," it generated shimmering auroras that were visible as far south as Mexico and Hawaii. It also fried telegraph systems throughout Europe and North America.

Stronger activity on the sun could bring more displays of the northern lights in 2024

While this geomagnetic storm will not be as strong, the world has grown more reliant on electronics and electrical systems. Depending on the orientation of the storm's magnetic field, it could induce unexpected electrical currents in long-distance power lines — those currents could cause safety systems to flip, triggering temporary power outages in some areas.

my cat just experienced the aurora borealis, one of the world's most radiant natural phenomena... and she doesn't care pic.twitter.com/Ee74FpWHFm — PJ (@kickthepj) May 10, 2024

The storm is also likely to disrupt the ionosphere, a section of Earth's atmosphere filled with charged particles. Some long-distance radio transmissions use the ionosphere to "bounce" signals around the globe, and those signals will likely be disrupted. The particles may also refract and otherwise scramble signals from the global positioning system, according to Rob Steenburgh, a space scientist with NOAA. Those effects can linger for a few days after the storm.

Like Dahl, Steenburgh said it's unclear just how bad the disruptions will be. While we are more dependent than ever on GPS, there are also more satellites in orbit. Moreover, the anomalies from the storm are constantly shifting through the ionosphere like ripples in a pool. "Outages, with any luck, should not be prolonged," Steenburgh said.

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The radiation from the storm could have other undesirable effects. At high altitudes, it could damage satellites, while at low altitudes, it's likely to increase atmospheric drag, causing some satellites to sink toward the Earth.

The changes to orbits wreak havoc, warns Tuija Pulkkinen, chair of the department of climate and space sciences at the University of Michigan. Since the last solar maximum, companies such as SpaceX have launched thousands of satellites into low Earth orbit. Those satellites will now see their orbits unexpectedly changed.

"There's a lot of companies that haven't seen these kind of space weather effects before," she says.

The International Space Station lies within Earth's magnetosphere, so its astronauts should be mostly protected, Steenburgh says.

In a statement, NASA said that astronauts would not take additional measures to protect themselves. "NASA completed a thorough analysis of recent space weather activity and determined it posed no risk to the crew aboard the International Space Station and no additional precautionary measures are needed," the agency said late Friday.

People visit St Mary's lighthouse in Whitley Bay to see the aurora borealis on Friday in Whitley Bay, England. Ian Forsyth/Getty Images hide caption

People visit St Mary's lighthouse in Whitley Bay to see the aurora borealis on Friday in Whitley Bay, England.

While this storm will undoubtedly keep satellite operators and utilities busy over the next few days, individuals don't really need to do much to get ready.

"As far as what the general public should be doing, hopefully they're not having to do anything," Dahl said. "Weather permitting, they may be visible again tonight." He advised that the largest problem could be a brief blackout, so keeping some flashlights and a radio handy might prove helpful.

I took these photos near Ranfurly in Central Otago, New Zealand. Anyone can use them please spread far and wide. :-) https://t.co/NUWpLiqY2S — Dr Andrew Dickson reform/ACC (@AndrewDickson13) May 10, 2024

And don't forget to go outside and look up, adds Steenburgh. This event's aurora is visible much further south than usual.

A faint aurora can be detected by a modern cell phone camera, he adds, so even if you can't see it with your eyes, try taking a photo of the sky.

The aurora "is really the gift from space weather," he says.

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Israel-Gaza latest: Spain bans ships carrying weapons for Israel from docking at its ports - as Gaza hospital chief issues desperate plea amid 'massacre'

The UN's top court will hear from Israel today as it responds to charges of genocide over its actions in Gaza brought by South Africa. Meanwhile, the head of a Gaza hospital issues a desperate plea for a ceasefire, accusing Israel of deliberately killing civilians as part of a "massacre".

Friday 17 May 2024 12:06, UK

Israel-Hamas war

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Spain bans ships carrying weapons for Israel from docking at its ports
Gaza hospital chief issues desperate plea for ceasefire amid 'massacre'
Number of Palestinians killed since October rises to 35,303 - Gaza health ministry
Israel to defend itself against genocide charges at World Court today
Scroll down for the latest on the Israel-Gaza war
Listen to the Daily above and tap here to follow wherever you get your podcasts

Israel told the United Nations' top court on Friday that a case brought by South Africa about its military operation in Gaza "makes a mockery of the heinous charge of genocide".

The International Court of Justice (ICJ) is holding a third round of hearings on emergency measures requested by South Africa, which wants the court to order a ceasefire in the enclave.

A protester shouting "liars" briefly interrupted the hearing in The Hague as Israel was defending its military operation in Gaza.

The allegations were "completely divorced from the facts and circumstances", Israel's deputy attorney general Gilad Noam had told a panel of 15 international judges.

"Armed conflict is not a synonym of genocide," he said.

South Africa told the court yesterday that the situation in Gaza has reached "a new and horrific stage" and urged judges to order Israel to halt its military operations.

Israel must "totally and unconditionally withdraw" from the Gaza Strip, said Vusimuzi Madonsela, South Africa's ambassador to the Netherlands.

Israel has strongly denied committing genocide in Gaza, saying it does all it can to spare civilians and is targeting only Hamas militants.

A new poll has shown British public support for an immediate ceasefire in Gaza and the suspension of UK arms sales to Israel A YouGov poll commissioned by Medical Aid for Palestinians (MAP) and the Council for Arab-British Understanding (Caabu) shows that 73% of people support an immediate ceasefire in Gaza.

The poll further found that 55% of Britons support the UK ending arms sales to Israel for the duration of the conflict in Gaza.

Only 13% want to see the sale of arms to continue.

Low approval was also found for both the Tories and Labour's position on the situation.

Only 18% of people polled approve of the government's response, while just 12% approve of the response from Labour.

By Alistair Bunkall , Middle East correspondent

After considerable delay, the US built pier is now operational off Gaza. Weather and security conditions have been blamed, but in truth this was supposed to be up and running some weeks before now. The floating pier is estimated to have cost more than $250m (£197m) to construct.

Early on Friday morning, the first trucks began moving aid ashore.

It is a complicated network involving the US military, private contractors, IDF and United Nations - no US forces are expected to enter Gaza.

The port of Larnaca in Cyprus is being used as a staging and screening post, as ships have already been preloaded with aid in anticipation.

Commercial ships will offload the aid at a floating pier a few kilometres offshore. Smaller US naval ships will then transport it to a long causeway stretching off the coast. From there, lorries will make the final part of the journey to a secure onshore facility before it is taken into Gaza.

If operations run smoothly, 150 trucks a day could enter Gaza - that would significantly bolster aid, although it isn't a substitute for land crossings and some way below the 500 trucks a day that are needed.

By some estimates, the first 48 hours of operations could see as much aid enter Gaza as all the aid drops to date, combined.

Images show the UK and US militaries working together to assemble the temporary Trident Pier to deliver aid into Gaza.

British and US forces are working with civilian organisations, other governments and the UN to get aid into the enclave.

Aid has started flowing along the pier after construction was completed yesterday.

Defence secretary Grant Shapps said: "The newly operational pier off the coast of Gaza will enable truckloads of humanitarian aid to reach Palestinians in dire need.

"The UK continues to play a key role in this herculean international effort – supporting logistics coordination in Cyprus, deploying RFA Cardigan Bay to help US personnel constructing and operating the pier and providing UK aid for delivery.

"We expect the first shipment to provide enough provisions to feed 11,000 people for a month."

The head of Shifa hospital in Gaza has issued a desperate plea for a ceasefire.

In a piece published in The Lancet titled "Stop the Gaza genocide immediately", Dr Muhammad Abu Salmiya said Israel was deliberately targeting civilians and accused the IDF of conducting a "massacre" in the enclave.

He said Israeli forces had been shooting men at point-blank range, threatening to rape women and using detainees as human shields.

"What is happening in Gaza cannot be fully described in words," he wrote.

"This brief Correspondence is a plea to every human being to help stop this genocide right now—we cannot live like this; the world should not be silent about the killing of civilians in the thousands."

Israel has always maintained that it takes great care to avoid civilian casualties as it seeks to destroy Hamas following its October 7 attack.

The Lancet states that it takes a neutral position in respect to territorial claims.

The Houthis claim they downed an American MQ9 drone on Thursday evening over Yemen's southeastern province of Maareb.

The Iran-backed group said they would release images and videos to support their claim, and added that they had targeted the drone using a locally made surface-to-air missile.

The group's leader Abdulmalik al-Houthi said yesterday that any ship from any company heading to Israeli ports will be targeted in any area their capabilities could reach, not only limited to the Red Sea region.

At least 35,303 Palestinians have been killed and 79,261 have been wounded since October, the health ministry in Hamas-run Gaza has said.

Most of Gaza's population of 2.3 million people have been displaced since fighting began.

The war began with a Hamas attack on southern Israel on October 7 in which Palestinian militants killed around 1,200 people and took about 250 hostages.

Israel says it takes great care to avoid civilian casualties as it seeks to destroy Hamas following its October attack.

For context: While some Israeli officials have sought to cast doubt on fatality figures given out by the Palestinian Health Authority in Gaza, a number of independent groups say they have proved to be largely reliable and broadly in line with those later produced by the UN and Israel itself.

Examination of data from previous Gaza conflicts - the Hamas-run health ministry's counts compared with the post-war United Nations analysis - shows that the initial data is largely accurate with, at most, a 10-12% discrepancy.

Spain will not authorise ships carrying weapons for Israel to call at its ports, the country's foreign minister has said.

The country has refused to let a ship call at the southeastern port of Cartagena.

The ship was the first to be denied access to a Spanish port, foreign minister Jose Manuel Albares said.

He added that the refusal was consistent with the government's decision not to grant weapon export licences to Israel since 7 October as Spain doesn't "want to contribute to war".

Hello and welcome back to our live coverage of the Israel-Gaza war.

Aid has begun to be delivered via a temporary pier built in Gaza, the US military has said.

The shipment is the first in an operation that American military officials anticipate could scale up to 150 truckloads a day entering the enclave as Israel presses in on the southern city of Rafah.

US officials and aid groups warned the pier project is not considered a substitute for land deliveries that could bring in all the food, water and fuel needed in Gaza.

Here is a rundown of key developments over the last 24 hours:

South Africa has told a UN court that the situation in Gaza has reached a "new and horrific stage" as the country attempts to convince the organisation to order a ceasefire;
Israel is due to respond to charges of genocide at the International Court of Justice later in The Hague later today;
Republicans in Washington have rebuked Joe Biden for pausing a shipment of bombs to Israel;
Israel is set to abolish its free trade agreement with Turkey and impose a 100% tariff on other imports from the country in retaliation to Turkish President Recep Tayyip Erdogan's decision to halt exports to Israel.

That's all for our live coverage for the moment.

Our regular updates will continue tomorrow.

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South African Tourism invites travellers from North Europe to Live South Africa! in new campaign.

T T ravellers from the Netherlands, Belgium and Sweden place high priority on sustainability and responsible tourism, and South African Tourism North Europe Hub have launched a Live South Africa! campaign, focused on inviting travellers from the Netherlands, Belgium and Sweden to recognise that coming to South Africa is a responsible tourism behaviour in itself.

The Netherlands, as the biggest market out of this hub and the fourth largest market out of Europe, recorded 54 083 arrivals in the period of January to June 2023. This number is significant as it places the Netherlands at 93% towards the 2019 arrivals numbers by comparison to the same period. Other markets within this hub are Belgium and Sweden, recording 19 087 and 12 660 arrivals for January to June 2023 respectively.

Sustainable travel as a driver for consumers travel choices is a key trend out of Europe, with the North Europe region having led this conversation since 2018 when the flight shaming movement out of Sweden was highlighted.

Acting Hub Head: North Europe – Abby Jacobs, notes that “The North European Hub focus, based on this trend and insight, is to recognise values-based marketing as a lever to reach consumers that are driving the sustainable tourism conversation”.

She continues that “Authentic South African values of inclusivity, ubuntu and diversity, putting people at the centre, are a central premise of this campaign, and are then linked to the motivation behind what drives responsible tourism choices for North Europe travellers”.

Jacobs further states that: “tourism businesses are pivotal in showcasing our exceptional experiences that travellers want, and as such, have deliberately been placed at the centre of this campaign”.

South African Tourism North Europe Hub collaborated with six tourism businesses from various provinces across the country; both small and established; to highlight what responsible tourism means and showcases these products in their campaign that has launched this week. The tourism businesses are Lebo’s Soweto Backpackers, Wowzulu, Sani Pass backpackers, Juma Art Tours, Kwalata Game Lodge and Diemersfontein wine and country Estate, highlighting Thokozani wines. A variety of content pieces have been put together showcasing these products, and the 45 second versions of these videos can be viewed here:

Live South Africa North Europe video
Lebo’s Soweto backpackers
Sani Lodge backpackers
Juma Art Tours
Kwalata Game Lodge
Diemersfontein wine and country Estate and Thokozani wines
Swedish and Flemish subtitle versions of all the videos are available on South African Tourism’s YouTube channel here

South African Tourism North Europe team has created a “tips map” that focuses on local tips. This map is live, and members of the travel trade are encouraged to visit this map and include your additional tips to ensure your product is showcased. Please add your tip here.

This comes in response to the insights that indicate that travellers from this region want to travel like a local would in destinations that they visit.

This launch is one of many phases where the North Europe team will place South African Tourism businesses at the centre of what gets showcased to consumers. Tourism is a significant contributor to the economy and inclusive growth, these initiatives are testament of South African Tourism’s deliberate focus on collaboration with trade, promoting diversity initiatives and providing market access for businesses while ramping up demand through media investment leveraging a “live South Africa” North Europe campaign. More exciting plans to invite and inspire travellers to come to South Africa are underway for the year ahead. More collaboration initiatives and opportunities will be communicated in the coming few weeks.

____________________________________________________________________________

Issued by South African Tourism

For further information, contact:

Thandiwe Mathibela

Tel: +2711 895 3177

Email: [email protected]

Website: www.southafrica.net

Note to editors

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination

South Africa on social media

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COMMENTS

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