magazines on travel and tourism

25 of the Best Travel Magazines

While traveling is exciting, learning about new places and seeing beautiful photos of destinations from around the world is exciting too. There are a number of ways to find new places to visit or to be inspired by the stories and experiences from others, but travel magazines are among the best options.

Thankfully, there are some very good travel magazines that are perfect for feeding your hunger for travel-related content and inspiration. Here, we’ll showcase the best travel magazines you should be following. Some of them have moved to digital-only publications, but the majority of them are still available in a printed magazine if that’s what you prefer (if they’re currently digital-only, that will be specified below).

Some of these magazines cover travel in general, while others take a more niche-specific approach. Check out the descriptions to see which ones are likely to interest you.

Best Travel Magazines

Subscribe to any of these travel publications to read and learn about destinations and your favorite types of travel.

Afar, launched in 2009, is one of the leading travel magazines. Although it covers destinations from around the world, its focus is experiential travel. It was created to inspire and guide those who travel the world seeking to connect with its people and experience their cultures. It features beautiful photos and engaging stories that are sure to inspire wanderlust.

Travel + Leisure

Travel + Leisure has been in print since 1937, and under the Travel + Leisure name since 1971. It’s another travel industry leader that should be on every avid traveler’s reading list. The “World’s Best” awards issue is an annual highlight.

Condé Nast Traveler

Condé Nast Traveler is a luxury and lifestyle travel magazine that has won many awards. If you enjoy luxury travel, this is the magazine for you. Even if you don’t travel in luxury, you’ll appreciate the photos and travel stories, as well as details about particular destinations.

National Geographic

National Geographic provides you with everything you need to know about scenery, history, and traveling to all ends of the earth. National Geographic is most well known for its award-winning travel photojournalism.

Wanderlust Magazine

Wanderlust is an award-winning British travel magazine with a focus on unique and enriching travel experiences. You’ll find trip inspiration, ideas, tips, reviews, competitions, and celebrity interviews.

Cruise Travel

Edited for people who are interested in learning about or taking a cruise vacation. Content includes features on cruise ships, ports-of-call, cruise itineraries, cruise guidelines, cruise/tour combinations, sea/air packages, travel products, related shore facilities, and activities.

Cruising World

Cruise World is another magazine focused specifically on cruise travel. If you’re a frequent cruiser or looking to plan a cruise, this is an excellent option.

National Parks Magazine

If you enjoy nature and visiting national parks, then you won’t want to miss National Parks Magazine. As you would expect, you’ll find travel photos and plenty of information about the most epic parks in the United States.

Caribbean Living

Caribbean Living is a luxury lifestyle magazine that exclusively covers Caribbean islands. If you frequently travel to Caribbean destinations or have a home on one of the islands, this is an excellent choice for you. Each issue is packed with interesting and insightful stories, as well as beautiful pictures.

Food & Travel

Food & Travel magazine combines two of our favorite topics. Wherever you’re going, food is likely to be an important part of your trip. If you enjoy trying food from every destination you visit, you’ll appreciate the content that you’ll find in this magazine.

The indispensable magazine for today’s yachtsman, providing power and sailing enthusiasts authoritative evaluations of new boats, gear, and equipment. Coverage of cruising, traveling, and racing destinations.

Destination

Destination is another niche-specific publication that focuses specifically on Caribbean destinations. You’ll learn about places to stay, things to do, and towns that you might not have been aware of. They also cover style and culture as well as food and drink.

Global Traveler

Global Traveler is a travel magazine that provides information, inspiration, and stories related to locations all around the world. If you’re looking for a good overall travel magazine to provide ideas and keep you up-to-date, this is an excellent option.

Geographical

Founded in 1935, Geographic is one of the oldest British travel magazines. Geographical brings the rich diversity of the world’s culture, wildlife, and places into its readers’ living rooms. The magazine is informative, authoritative, and educational, covering a wide range of subject areas all illustrated with superb high-quality photography.

Outside Magazine

For 35 years OUTSIDE magazine has been the intelligent person’s guide to the always exhilarating world outside. Award-winning writers, great stories of adventure, tips on the latest gear, where & when to go for active travelers.

American Road

Explore America’s back roads with American Road magazine. Whether you travel in an RV, on a Harley, or in a minivan, you’ll find road trips, maps, diners, motels, and roadside attractions in every issue. This is an excellent resource for anyone planning a road trip.

RV Magazine

RV magazine covers travel from the perspective of those who travel in the comfort of an RV. You’ll find general travel information as well as some tips and details that are especially relevant for RV travel. You’ll also find trailer and mobile home reviews, articles about gear and products for RV travel, safety and maintenance tips, info about RV parks, and more.

Outdoor Photographer

Outdoor Photographer is a landscape and nature photography magazine, but it’s an excellent read for travelers who enjoy photography. You’ll find articles (and of course, amazing photos) featuring destinations around the world, including the iconic as well as the unknown. You’ll learn a lot about some of the best photography destinations you can put into your upcoming travel plans.

Online Travel Magazines

All of the publications listed above still produce a printed travel magazine. Of course, many publications have gone exclusively to digital versions because of the costs related to printing and shipping. In this section, we’ll cover online travel magazines that are excellent options (much more than just a blog) for reading on your tablet or computer.

Budget Travel

Budget Travel (now digital-only) helps savvy consumers get the most out of every day, every destination, and every dollar. This used to be a popular print-based magazine (and one of my personal favorites), but now the content is only available digitally. You’ll find details about locations all around the world, so it’s a great overall option.

If you enjoy beaches and island travel, this award-winning and spectacularly visual travel magazine is a highlight that you won’t want to miss. ISLANDS (now digital-only) focuses on places we all dream about: islands around the world.

Wander is a digital-only travel magazine with a unique focus on wellness. If you’re interested in wellness tourism, this is the best resource for you.

Pathfinders Travel

Pathfinders Travel (digital-only) is the leading leisure travel publication for the Black travel enthusiast. Its affluent, educated and sophisticated readers have a thirst for information on family, romantic, and weekend destinations.

Backpacker (digital-only) is the leading outdoor adventure magazine, dedicated to helping readers enjoy everything nature has to offer. Every issue is packed with hands-on information on how to buy the best gear, how to build strength and endurance, how to find great hikes close to home, and how to enjoy the outdoor experience.

National Park Trips

From the editors of Outside magazine, National Park Trips (digital-only) is an outstanding resource for information and inspiration related to America’s national park system. You’ll find travel guides, information for road trips, and of course, plenty of stunning photos from your favorite parks.

Cabin Life (digital-only) covers cabins, cottages, lake homes, and lodges. Get ideas, information, and inspiration for your vacation home with the award-winning Cabin Life magazine. If you have a getaway or dream of having one, Cabin Life magazine is for you.

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38 Inspiring Travel Magazines Worthy of a Subscription

By Jason Barnette | Travel writer and photographer with 15+ years of road tripping experience

• Last Updated on May 25, 2024
• Published on November 25, 2022

This post may contain affiliate links. Read my Affiliate Disclosure here .

Travel magazines are great resources for inspiration and information. Inciteful articles go beyond the things to do in a destination and explore why you should visit in the first place. Hotel reviews, travel gear roundups, exploration of new trends, and interviews with interesting people in the travel industry keep you entertained through dozens of glossy pages.

Some travel magazines cover the globe, offering a chance to see exotic destinations in far-off lands. Other magazines stick closer to home, covering only regions or states. And then, special interest magazines cover topics like travel gear, outdoor recreation, and unique places to visit.

But when was the last time you picked up a travel magazine?

Browse through this list of travel magazines worthy of a subscription. Read the details of the magazine’s coverage, digital vs. print editions, and their publication frequency. And keep in mind – these make excellent gifts as well.

What about city magazines?

City magazines can offer additional insight into a destination, but not always. The magazines also include local news, shopping guides for home décor, and seasonal things to do around town. I recommend checking out city magazines when you travel but don’t get a subscription unless you visit that destination several times yearly.

Table of Contents

Condé nast traveler, food & wine, national geographic, travel + leisure, blueridge country, caribbean living, coastal living, coastal virginia, cowboys & indians, midwest living, smoky mountain living, arizona highways, louisiana life, minnesota monthly, new hampshire magazine, new jersey monthly, new mexico magazine, oklahoma today magazine, rhode island monthly, texas highways, texas parks & wildlife, vermont magazine, adventure cyclist magazine, american road, backcountry, blue ridge motorcycling, garden & gun, lighthouse digest, national parks magazine, rv magazine.

Travel Lifestyle Magazines

The premier category of travel magazines, these industry icons cover worldwide topics and destinations, keep you informed about current travel trends, and inspire you to dust off the passport.

A relative newcomer to the travel magazine market, Afar began publishing six issues each year in 2009. The magazine publishes immersive stories that go deep into the culture and history of travel destinations around the world. Each issue also features columns about travel gear, food, and profiles of interesting people in the industry.

Founded in New York City in 1909, Condé Nast is a vast media company with nearly a dozen magazine publications. Condé Nast Traveler is a luxury travel magazine published eight times yearly, featuring destination guides, hotel and resort reviews, and essays. Columns explore travel trends, the hottest new restaurants and hotels, and inside info on prices worldwide.

Facebook: Join the conversations about coffee, travel, and all things road trips

First published in 1978, Food & Wine is a lifestyle magazine featuring articles about cooking and entertaining at home. But the magazine also features restaurant reviews, interviews with celebrity chefs, and new culinary trends to try worldwide. The magazine is published monthly with seasonal themes and travel inspiration in every issue.

It was a gut punch when National Geographic Traveler was shuttered in 2019. Published for twenty-five years, the travel-themed magazine was rolled into the flagship National Geographic . The broad-topic parent magazine now features one or two travel features in their monthly issues and a vast trove of information with a digital subscription.

Top Recommended

Published in New York City since 1937, Travel + Leisure is one of the top travel magazines in the world. The monthly publication features articles highlighting destinations worldwide, columns to help you save money while traveling, and reviews of hotels and restaurants. It’s one of the most inspiring magazines and the one subscription I recommend everyone order.

Wanderlust is the United Kingdom’s top travel magazine, published in London since 1993. The magazine focuses on travel destinations throughout the UK and Europe with destination guides, essays, interviews, and reviews. The bi-monthly publication features a whopping 200+ pages that will almost certainly keep you reading until the next issue arrives. A subscription also grants access to their vast digital archives.

Instagram: Browse the collection of my favorite photography from the destinations I visit

Regional Travel Magazines

Regional travel magazines broaden their topics beyond just travel to also include home décor and living. But these magazines are also an excellent resource for finding off-the-beaten-path destinations or learning about a new region of the country to explore.

Based in Roanoke, Virginia, BlueRidge Country is a lifestyle and travel magazine focused on the Blue Ridge Mountains in Virginia, North Carolina, South Carolina, Tennessee, and Georgia. The monthly issues feature a section on upcoming festivals and events that are perfect for weekend getaways. You’ll also find destination articles, hotel and restaurant reviews, and exciting things to do in the great outdoors in the Blue Ridge Mountains.

National Park Week 2024

Learn about the annual celebration of the National Park System and read my travel guides to national park units across the country.

With a subscription to Caribbean Living , you’ll “travel beyond the beach” with an inside look at the culture of the Caribbean islands. Issues are only published four times each year, but the publications are packed with intriguing travel stories, unique places to visit, and tips on how to make the most of your tropical getaway.

Life was turbulent for Coastal Living after Meredith purchased Time, Inc. in 2018. After a year stuck exclusively on newsstands, the magazine was again made available for subscriptions. The four issues published annually are packed with destination guides, travel tips, and reviews to make the most of your coastal getaway.

Published six times yearly, Coastal Virginia covers the region around Virginia Beach and the Eastern Shore. The publication includes lists of local events and festivals, travel guides to popular coastal destinations, and interviews with the local business owners who keep the travel industry thriving in coastal Virginia.

When Cowboys & Indians began publishing in 1992, its editors aimed to make it “the premier magazine of the West.” And with 16 issues each year, you’ll have plenty to read about the not-so-wild west. Each issue is packed with home décor, recipes for local foods, travel guides to popular destinations, and upcoming events and festivals.

Based in Des Moines, Iowa, Midwest Living has been published four times yearly since 1986. The issues explore the vast region with travel guides, interviews, and reviews of places to visit. Issues include lifestyle topics like home décor and recipes, but you’ll still find plenty of travel topics to inspire your next Midwest adventure.

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Based in Waynesville, North Carolina at the footsteps of Great Smoky Mountains National Park, Smoky Mountain Living publishes stories covering the southern Appalachian Mountains. The stories include local arts and crafts, culture, music, and travel. It’s an excellent magazine for more than just the national park – it’s every small mountain town and hidden cove you never knew you wanted to visit.

The first issue of Sunset was published in 1898 – no kidding. Initially published by the Southern Pacific Railroad, today the lifestyle magazine covers the American West with topics on home life, cooking, gardening, and travel. Although it’s a broad-ranged magazine, the travel articles are inspirational.

Published since 1935, Yankee celebrates the culture of the New England states. Six issues each year feature stories about local traditions, festivals and events, lifestyle, and reviews of up-and-coming boutique hotels and restaurants.

State Travel Magazines

Narrowing the focus, state travel magazines focus on lifestyle and travel topics within their borders. If you visit a particular state every year, a subscription to one of these magazines could be invaluable for inspiring you to visit new destinations.

Published since 1935, Alaska is more than just a magazine to promote travel across the northernmost state – it’s also a journal of the Alaskan way of life. The magazine is published ten times yearly and features destination guides, seasonal activities, and outdoor adventures across the state. The magazine also featured excellent information about hunting, national parks, and how to travel across the state.

In 1921, the Arizona Department of Transportation began publishing a 10-page pamphlet to promote the highways across the state. Today, Arizona Highways is a monthly magazine published in Phoenix. Each issue includes road trip possibilities, travel guides, and stories about the state’s history and culture.

Pinterest: Browse through dozens of boards with pins about travel, road trips, national parks, and things to do

Published six times yearly, Louisiana Life includes roundups of upcoming events and festivals, travel guides, and an inside look at the state’s culture.

The “Land of 10,000 Lakes” is brought to life with Minnesota Monthly , which is now ironically only published six times annually . The travel and lifestyle magazine features articles on destinations to visit, events you must attend, and things to do across the state and over the water.

New Hampshire Magazine publishes 10 issues each year packed with information about the state’s tourist destinations, seasonal guides to explore autumn colors and spring flowers, and reviews of local restaurants.

New Jersey Monthly publishes an issue every month of the year filled with lifestyle tips, destination guides, and things to do across the state to the Jersey Shore.

Launched in 1923, New Mexico Magazine was the first magazine to focus on travel within a single state. With 11 issues published annually by the New Mexico Tourism Department in Santa Fe, the magazine features articles on the state’s culture, history, outdoor recreation, and destinations.

Since 1956, Oklahoma Today Magazine has been the official publication of the state of Oklahoma. The issues – published 6 times yearly – feature articles on history, culture, food, and travel across the state.

Published since 1933, Our State is one of the best state travel magazines in the country. The monthly issues are filled with travel guides, upcoming events and festivals, stellar photography, and things to do in small towns and big cities across the Tarheel State.

Rhode Island may be the smallest state in the country, but that doesn’t mean there’s nothing to do. And with 12 issues of Rhode Island Monthly published each year, you can learn all about it. The articles cover events and festivals, things to do, places to visit, and go in-depth with reviews and interviews.

Published since 1974 by the Texas Department of Transportation, Texas Highways is a monthly magazine that features destination guides, road trip itineraries, and seasonal inspiration for travel across the state. The articles include interviews with travel industry professionals, reviews of local restaurants and resorts, and roundups of things to do, places to go, and festivals to attend.

Based in Austin, the Texas Parks and Wildlife Department protects the wildlife and their habitats across the state. And since 1942, the state agency has published Texas Parks & Wildlife . 10 issues annually are filled with tips about outdoor recreation, hunting, fishing, and anything else you can do in the great outdoors in the state.

Published only 5 times each year, Vermont Magazine explores the history, culture, and travel across the state. Articles take a deep dive with interviews, reviews, and guides to help you get the most out of a visit to the state.

Special Interest Magazines

Instead of travel guides or restaurant reviews or business owner interviews, the special interest magazine focuses on specific things to do while home or traveling. You’ll find stories about outdoor recreation, exploring national park units, and how to travel in an RV in the pages of these magazines.

Adventure Cyclist Magazine has been published since 1975 by the Adventure Cycling Association . The Missoula, Montana-based association is an excellent resource for adventurous bicycle trails, gear reviews, and technical guides. Their magazine reflects this mission with 9 issues published annually packed with useful information. Membership in the association includes a subscription to the magazine and vice versa.

Published 4 times annually, American Road is the definitive magazine of the road tripper. The issues are filled with road trip travelogues, itineraries, roadside attractions, and reviews of restaurants and hotels you’ll find along the way.

Backcountry is the only magazine dedicated to outdoor recreation far from the paved highways. Published six times yearly, the magazine features gear reviews, backcountry tips, and destination guides worldwide. It’s an excellent resource for discovering backcountry adventures, how to get there, and where to stay.

Blue Ridge Motorcycling is published 4 times annually by the same folks behind Smoky Mountain Living . The magazine features scenic and thrilling motorcycle routes throughout the Blue Ridge Mountains in the Southern Appalachians. Issues also feature motorcycle gear reviews and travel guides perfect for two-wheel adventures.

Published in Charleston, South Carolina, Garden & Gun is a regional magazine focusing on the American South. It’s not entirely a travel magazine with a wide range of topics from household décor to outdoor adventure. But the magazine regularly publishes fantastic articles about destinations you need to visit.

Lighthouse Digest is an interesting magazine subscription, especially for lovers of lighthouses. Published bi-monthly, the magazine features the history of the lighthouses, stories of previous keepers and their families, and travel guides on how to visit them. It’s a great resource for festivals and events to help you plan a weekend getaway to a lighthouse.

National Parks Magazine is the official magazine published by the National Parks Conservation Association. Published 4 times annually, the issues are filled with conservation stories and ways people can help protect the parks. But it also features excellent travel guides on things to do in the parks and sustainable ways to visit.

Published since 1977, Outside is a magazine about everything to do outside. The magazine is published bi-monthly. Each issue is stuffed with outdoor adventure gear reviews, technical articles, interviews of outdoor enthusiasts, and travel guides to amazing outdoor adventure destinations.

RoadRUNNER is a relative newcomer to the travel magazine domain, published for the first time in 2001. Based in Winston-Salem, North Carolina, the magazine covers all topics related to motorcycle touring and traveling with one headlight. Published bi-monthly, issues feature gear reviews, travel guides, and thrilling routes to explore on two wheels.

RV Magazine is the premier magazine for recreational vehicle owners. Articles on tips, vehicle reviews, and new gear are published monthly. Print, digital, and combination subscriptions are offered to get the best of everything they offer.

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1. sidetracked magazine.

Founded: 2011 HQ: UK Twitter:  @John_Summerton

Sidetracked is a collection of some of the most out there and wild adventure writing around. Their values are strong; producing inspirational content with outstanding photography. Reading Sidetracked, you cannot help but be encouraged to get outside and experience your surroundings - to run, cycle, paddle, or just be outdoors. Unsurprisingly, Patagonia and the Torres del Paine National Park feature strongly in this magazine; check out this great article to get a taster of what you can experience on the Cascada Expediciones Torres del Paine W Trek!

2. Eldorado Experience

HQ: Barcelona Twitter:  @eldoradoexp

A product of Folch Studios in Barcelona, a design agency focussed on producing clean and conceptual content. Whilst the adventures completed by those contributing to Eldorado may not be quite as extreme as those in Sidetracked, the human experience in these beautiful landscapes is most important here. Most contributors are visual artists, photographers or filmmakers – giving the journal a far more artistic and stylised feel. The stories are not about the physicality of the experience, but rather what one can learn about themselves whilst connecting with nature. 

3. Roads & Kingdoms

This insightful magazine was awarded “Best Travel Journalism Site” by the Society for American Travel Writers - and for good reason. Roads & Kingdoms takes you around the world with a balanced mix of high quality content and photography. This magazine takes travel writing extremely seriously, exposing you in a literary sense to different cultures through food, drink, and longform dispatches.

Sport Specific

4. clever hiker.

Perhaps not technically a magazine, but we can bend the rules for this website. We just discovered the incredibly useful site which sets out to provide you with all the information you need in order to have a great experience hiking. Sign up for their newsletter for solid and friendly advice! 

5. Bikepackers Magazine

Founded: 2011 HQ: US Twitter:  @bikepackersmag

Getting prepared for a bike trip? Then start doing your research through Bikepackers magazine. With short films and articles from ordinary people doing big trips on their bikes, this magazine shows how there is something in adventure travel for everyone. Take a look at our Epic Patagonia – Multi Sport Adventure where you will cycle, kayak and horse-ride your way through Torres del Paine National Park.

6. Powder Magazine

Founded: 1972 HQ: California Twitter:  @PowderMagazine

Coming on a Cascada Expediciones ski trip? Take a look at Powder magazine for updates on the sport, amazing photography , and news on snow conditions! This is the skiing magazine - tips on gear, great films - everything you need to get yourself psyched before you come and shred the Andes! Powder to the people!

7. Canoe & Kayak

Founded: 1973 HQ: US Twitter: @CanoeKayakMag

Our origins at Cascada Expediciones are rooted in kayaking - we started out as a small kayaking company. Canoe & Kayak is the original magazine for all your motivation to come on a Cascada Expediciones Kayaking Adventure!

The Classics

Founded: 1977 HQ: Santa Fe, New Mexico Twitter:  @outsidemagazine

EcoCamp feature:  South America 2009 Travel Awards Outside magazine is more or less the ultimate adventure travel magazine. Covering everything from running to backcountry skiing – Outside started in 1977 and states its mission as wanting to inspire people to get outdoors and participate in the world around them. It certainly does exactly that.

8. National Geographic

Founded: 1888 HQ: Washington DC Editor's Twitter: @susanbgoldberg EcoCamp feature: Best Hotels in Chile

The trailblazer of both adventure and environmental conservation since 1888. We are sure that National Geographic does not require too much introduction. Check out their Adventurer of the Year 2014, Alastair Humphreys , for ideas on how to make the day-to-day more adventurous!

9. Jungles in Paris

Jungles in Paris uses film and photography to convey their message. Focussing on nature and culture, this is a brilliant showcase of up-and-coming photographers and film makers, travelling the world and bringing us beautiful images.

10. Banyak Films

Founded: 2006 HQ: London @banyakfilms

Banyak films specialise in documentaries - they have produced films for The North Face, BBC and Al-Jazeera, amongst many others. Check them out for great travel documentaries from around the world, as well as this beautifully simple shot film - The Runners .

What is your favorite travel magazine? Let us know in the comment section or tweet us @cascada_travel

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Updated October 4th, 2022

Dear Traveler,

We are very happy to announce that there are currently no travel restrictions in Chile. Together with the above mentioned, it is mandatory to comply with the following requirements:

• You only have to present the vaccination certificate issued in your country when boarding to Chile. Those who do not have their vaccinations must present a negative result in a PCR test dated less than 48 hours from departure to enter Chile. Those who are under 18 years of age do not have any requirements to enter Chile
• A negative PCR upon arrival is not compulsory any more but diagnostic tests will be carried out randomly at the entry point to Chile. Confirmed cases shall be isolated according to the general health regulations.
• Medical insurance covering any expenses caused by COVID-19 is not compulsory any more
• The use of a face mask is voluntary

In case you have any questions, we will be happy to help you!

The Team at Cascada Expediciones & EcoCamp Patagonia

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Travel Africa is a quarterly journal that celebrates all that we love about the world’s most exciting continent, helping you to plan and get the most out of your visits. Published since 1997, we draw on the insight and experience of travel experts, writers, photographers, conservationists and travellers to provide inspiration and advice, whether you are new to Africa or have already fallen under its spell. With the turn of every page, discover something new about the continent’s diverse attractions, wildlife and culture, and immerse yourself in safari life — those unforgettable moments that touch the soul and keep us returning. Join our wonderful community of African travellers. Welcome! Karibu!

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Tourism is Back to Pre-Pandemic Levels, but Challenges Remain

World Economic Forum, [email protected]

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• High-income economies in Europe and Asia-Pacific continue to lead the World Economic Forum Travel and Tourism Index, with the United States, Spain and Japan topping the rankings again.
• Despite post-pandemic growth, the global tourism sector still faces complex challenges, with recovery varied by region; only marginal overall score improvements since the 2021 edition.
• Developing economies are making strides – who account for 52 out of 71 economies improving since 2019 – but significant investment is needed to bridge gaps and increase market share.
• Read the report here .

New York, USA, 21 May 2024 – International tourist arrivals and the travel and tourism sector’s contribution to global GDP are expected to return to pre-pandemic levels this year, driven by the lifting of COVID-19-related travel restrictions and strong pent-up demand, as per the new World Economic Forum travel and tourism study, released today.

Topping the 2024 list of economies are the United States, Spain, Japan, France and Australia. The Middle East had the highest recovery rates in international tourist arrivals (20% above the 2019 level), while Europe, Africa and the Americas all showed a strong recovery of around 90% in 2023.

These are some of the top findings of the Travel & Tourism Development Index 2024 (TTDI) , a biennial report published in collaboration with the University of Surrey, which analyses the travel and tourism sectors of 119 countries around a range of factors and policies.

“This year marks a turning point for the travel and tourism sector, which we know has the capacity to unlock growth and serve communities through economic and social transformation,” said Francisco Betti, Head of the Global Industries team at the World Economic Forum. “The TTDI offers a forward-looking window into the current and future state of travel and tourism for leaders to navigate the latest trends in this complex sector and sustainably unlock its potential for communities and countries across the world.”

Post-pandemic recovery

The global tourism industry is expected to recover from the lows of the COVID-19 pandemic and surpass the levels seen before the crisis. This is largely being driven by a significant increase in demand worldwide, which has coincided with more available flights, better international openness, and increased interest and investment in natural and cultural attractions.

However, the global recovery has been mixed. While 71 of the 119 ranked economies increased their scores since 2019, the average index score is just 0.7% above pre-pandemic levels.

Although the sector has moved past the shock of the global health crisis, it continues to deal with other external challenges, from growing macroeconomic, geopolitical and environmental risks, to increased scrutiny of its sustainability practices and the impact of new digital technologies, such as big data and artificial intelligence. In addition, labour shortages are ongoing, and air route capacity, capital investment, productivity and other sector supply factors have not kept up with the increase in demand. This imbalance, worsened by global inflation, has increased prices and service issues.

TTDI 2024 highlights Out of the top 30 index scorers in 2024, 26 are high-income economies, 19 are based in Europe, seven are in Asia-Pacific, three are in the Americas and one (the United Arab Emirates) is in the Middle East and North Africa region (MENA). The top 10 countries in the 2024 edition are the United States, Spain, Japan, France, Australia, Germany, the United Kingdom, China, Italy and Switzerland.

The results highlight that high-income economies generally continue to have more favourable conditions for travel and tourism development. This is helped by conducive business environments, dynamic labour markets, open travel policies, strong transport and tourism infrastructure, and well-developed natural, cultural and non-leisure attractions.

Nevertheless, developing countries have seen some of the greatest improvements in recent years. Among the upper-middle-income economies, China has cemented its ranking in the top 10; major emerging travel and tourism destinations of Indonesia, Brazil and Türkiye have joined China in the top quartile of the rankings. More broadly, low- to upper-middle-income economies account for over 70% of countries that have improved their scores since 2019, while MENA and sub-Saharan Africa are among the most improved regions. Saudi Arabia and the UAE are the only high-income economies to rank among the top 10 most improved economies between 2019 and 2024.

Despite these strides, the TTDI warns that significant investment is needed to close gaps in enabling conditions and market share between developing and high-income countries. One possible pathway to help achieve this would be sustainably leveraging natural and cultural assets – which are less correlated with country income level than other factors – and can offer developing economies an opportunity for tourism-led economic development.

“It’s essential to bridge the divide between differing economies’ ability to build a strong environment for their travel and tourism sector to thrive,” said Iis Tussyadiah, Professor and Head of the School of Hospitality and Tourism Management at the University of Surrey. “The sector has big potential to foster prosperity and mitigate global risks, but that potential can only be fully realized through a strategic and inclusive approach.”

Mitigating future global challenges

According to the World Economic Forum’s 2024 Global Risks Report, the travel and tourism sector faces various complex risks , including geopolitical uncertainties, economic fluctuations, inflation and extreme weather. Balancing growth with sustainability also remains a major problem, due to high seasonality, overcrowding, and a likely return of pre-pandemic emissions levels. The report also analyses persistent concerns about equity and inclusion. While the tourism sector offers a major source of relatively high-wage jobs, particularly in developing countries, gender parity remains a major issue for regions such as MENA and South Asia.

Despite these challenges, the sector can play a significant role in addressing them. To achieve this, decision-makers should prioritize actions such as leveraging tourism for nature conservation efforts; investing in skilled, inclusive and resilient workforces; strategically managing visitor behaviour and infrastructure development; encouraging cultural exchange between visitors and local communities; and using the sector to bridge the digital divide, among other policies.

If managed strategically, the travel and tourism sector – which has historically represented 10% of global GDP and employment – has the potential to emerge as a key contributor to the well-being and prosperity of communities worldwide.

About the Travel and Tourism Development Index 2024

The 2024 edition of the TTDI includes several improvements based on newly available data and recently developed indicators on the environmental and social impact of travel and tourism. The changes made to the 2024 Index limit its comparability to the previously published TTDI 2021. This year's report includes recalculated 2019 and 2021 results, using new adjustments. TTDI 2024 reflects the latest available data at the time of collection – end of 2023. The TTDI is part of the Forum’s broader work with industry communities actively working to build a better future enabled by sustainable, inclusive, and resilient industry ecosystems.

Notes to editors

Read the Forum Agenda also in Spanish | Mandarin | Japanese Learn about the Forum’s impact Check out the Forum’s Strategic Intelligence Platform and Transformation Maps Follow the Forum on social media: @wef | Instagram | LinkedIn | Facebook | TikTok | Weibo | Threads | WhatsApp Watch Forum videos at wef.ch/videos | YouTube Get Forum podcasts at wef.ch/podcasts | YouTube Subscribe to Forum news releases

Now boarding: Faces, places, and trends shaping tourism in 2024

After falling by 75 percent in 2020, travel is on its way to a full recovery by the end of 2024. Domestic travel is expected to grow 3 percent annually and reach 19 billion lodging nights per year by 2030. 1 Unless otherwise noted, the source for all data and projections is Oxford Economics. Over the same time frame, international travel should likewise ramp up to its historical average of nine billion nights. Spending on travel is expected to follow a similar trajectory, with an estimated $8.6 trillion in traveler outlays in 2024, representing roughly 9 percent of this year’s global GDP.

About the authors

This article is a collaborative effort by Caroline Tufft , Margaux Constantin , Matteo Pacca , and Ryan Mann , with Ivan Gladstone and Jasperina de Vries, representing views from McKinsey’s Travel, Logistics & Infrastructure Practice.

There’s no doubt people still love to travel and will continue to seek new experiences in new places. But where will travelers come from, and where will they go? We developed a snapshot of current traveler flows, along with estimates for growth through 2030. For the purposes of this report, we have divided the world into four regions—the Americas, Asia, Europe, and the Middle East and Africa.

Our analysis identifies three major themes for industry stakeholders to consider:

• The bulk of travel spending is close to home. Stakeholders should ensure they capture the full potential of domestic travel before shifting their focus to international travelers. And they should start with international travelers who visit nearby countries—as intraregional trips represent the largest travel segment after domestic trips.
• Source markets are shifting. Although established source markets continue to anchor global travel, Eastern Europe, India, and Southeast Asia are all becoming fast-growing sources of outbound tourism.
• The destinations of the future may not be the ones you imagine. Alongside enduring favorites, places that weren’t on many tourists’ maps are finding clever ways to lure international travelers and establish themselves as desirable destinations.

The bulk of travel spending is close to home

International travel might feel more glamorous, but tourism players should not forget that domestic travel still represents the bulk of the market, accounting for 75 percent of global travel spending (Exhibit 1). Domestic travel recovered from the COVID-19 pandemic faster than international travel, as is typical coming out of downturns. And although there has been a recent boom in “revenge travel,” with travelers prioritizing international trips that were delayed by the pandemic, a return to prepandemic norms, in which domestic travel represents 70 percent of spending, is expected by 2030.

The United States is the world’s largest domestic travel market at $1 trillion in annual spending. Sixty-eight percent of all trips that start in the United States remain within its borders. Domestic demand has softened slightly, as American travelers return abroad. 2 Dawit Habtemariam, “Domestic U.S. tourism growth levels off as Americans head overseas,” Skift, August 18, 2023. But tourism players with the right offerings are still thriving: five national parks broke attendance records in 2023 (including Joshua Tree National Park, which capitalized on growing interest from stargazers indulging in “dark sky” tourism 3 Scott McConkey, “5 national parks set attendance records in 2023, and the reasons may surprise you,” Wealth of Geeks, April 16, 2024. ).

China’s $744 billion domestic travel market is currently the world’s second largest. Chinese travelers spent the pandemic learning to appreciate the diversity of experiences on offer within their own country. Even as borders open back up, Chinese travelers are staying close to home. And domestic destinations are benefiting: for example, Changchun (home to the Changchun Ice and Snow Festival) realized 160 percent year-on-year growth in visitors in 2023. 4 Shi Xiaoji, “Why don’t Chinese people like to travel abroad anymore? The global tourism industry has lost 900 billion yuan. What is the situation?,” NetEase, February 12, 2024. In 2024, domestic travel during Lunar New Year exceeded prepandemic levels by 19 percent.

China’s domestic travel market is expected to grow 12 percent annually and overtake the United States’ to become the world’s largest by 2030. Hotel construction reflects this expectation: 30 percent of the global hotel construction pipeline is currently concentrated in China. The pipeline is heavily skewed toward luxury properties, with more than twice as many luxury hotels under construction in China as in the United States.

India, currently the world’s sixth-largest domestic travel market by spending, is another thriving area for domestic travel. With the subcontinent’s growing middle class powering travel spending growth of roughly 9 percent per year, India’s domestic market could overtake Japan’s and Mexico’s to become the world’s fourth largest by 2030. Domestic air passenger traffic in India is projected to double by 2030, 5 Murali Krishnan, “Can India’s airports cope with rapid passenger growth?,” Deutsche Welle, February 7, 2024. boosted in part by a state-subsidized initiative that aims to connect underserved domestic airports. 6 “India is seeing a massive aviation boom,” Economist , November 23, 2023.

When travelers do go abroad, they often stay close to home (Exhibit 2).

Europe and Asia, in particular, demonstrate strong and growing intraregional travel markets.

Recognizing this general trend, stakeholders have been funneling investment toward regional tourism destinations. An Emirati wealth fund, for instance, has announced its intent to invest roughly $35 billion into established hospitality properties and development opportunities in Egypt. 7 Michael Gunn and Mirette Magdy, “UAE’s $35 billion Egypt deal marks Gulf powers’ buying spree,” Bloomberg, April 27, 2024.

Europe has long played host to a high share of intraregional travel. Seventy percent of its travelers’ international trips stay within the region. Europe’s most popular destinations for intraregional travelers are perennial warm-weather favorites—Spain (18 percent), Italy (10 percent), and France (8 percent)—with limited change to these preferences expected between now and 2030.

Despite longer travel distances between Asian countries, Asia’s intraregional travel market is beginning to resemble Europe’s. Intraregional travel currently accounts for about 60 percent of international trips in Asia—a share expected to climb to 64 percent by 2030. As in Europe in past decades, Asian intraregional travel is benefiting from diminishing visa barriers and the development of a low-cost, regional flight network.

Thailand is projected to enjoy continued, growing popularity with Asian travelers. Thailand waived visa requirements for Chinese tourists in 2023 and plans to do the same for Indian tourists starting in 2024. It has aggressively targeted the fast-growing Indian traveler segment, launching more than 50 marketing campaigns directed at Indians over the past decade. The investment may be paying off: Bangkok recently overtook Dubai as the most popular city destination for Indian tourists. 8 “Bangkok overtakes Dubai as top destination for Indians post visa relaxation, reveals Agoda,” PR Newswire, January 18, 2024.

A McKinsey ConsumerWise survey on consumer sentiment, conducted in February 2024, suggests that Chinese travelers are also exhibiting high interest in international travel, with 36 percent of survey respondents indicating that they intend to spend more on international travel in the next three months. 9 Daniel Zipser, “ China brief: Consumers are spending again (outside of China) ,” McKinsey, April 8, 2024. Much of this interest is directed toward regional destinations such as Southeast Asia and Japan, with interest in travel to Europe down from previous years. 10 Guang Chen, Zi Chen, Steve Saxon, and Jackey Yu, “ Outlook for China tourism 2023: Light at the end of the tunnel ,” McKinsey, May 9, 2023.

Given travelers’ preference for proximity, how can tourism stakeholders further capitalize on domestic and intraregional travel demand? Here are a few strategies:

• Craft offerings that encourage domestic tourists to rediscover local gems. Destinations, hotels, and transportation providers can encourage domestic tourists to integrate lesser-known cultural landmarks into their trips to visit friends and relatives. In France, the upscale hotel chain Relais & Châteaux markets historic properties that lie far from classic tourist sights—such as Château Saint-Jean in rural Auvergne—as a welcome escape from the bustle of Paris. In Mexico, the Pueblos Mágicos program has successfully boosted domestic tourist visits to a set of “magical towns” that showcase Mexican heritage.
• Fold one-off domestic destinations into fuller itineraries. Route 66 in the United States is a classic road trip pathway, which spurs visits to attractions all along the highway’s length. Tourism stakeholders can collaborate to create similar types of domestic itineraries around the world. For instance, Mexico has expanded on its Pueblos Mágicos concept by branding coordinated visits to multiple villages as “magical routes.” In France, local tourism boards and vineyards have collaborated to promote bucket list “wine routes” around the country.
• Make crossing borders into neighboring countries seamless. Removing logistical barriers to travel can nudge tourists to upgrade a one-off trip to a single attraction into a bucket list journey across multiple, less-trodden destinations. In Africa, for example, Ethiopian Airlines is facilitating cross-border travel to major regional tourist sites through improved air connectivity. In Asia, Thailand has announced its intent to create a joint visa easing travel among Cambodia, Laos, Malaysia, Myanmar, Thailand, and Vietnam.

Source markets are shifting

The United States, Germany, the United Kingdom, China, and France remain the world’s five largest sources of travelers, in that order. These countries collectively accounted for 38 percent of international travel spending in 2023 and are expected to remain the top five source markets through 2030. But interest in travel is blossoming in other parts of the world—causing a shift in the balance of outbound travel flows (Exhibit 3).

North Americans’ travel spending is projected to hold steady at roughly 3 percent annual growth. US consumers voice growing concerns about inflation, and the most cost-constrained traveler segments are reducing travel, which is affecting ultra-low-cost airlines and budget hotels. Most travelers, however, plan to continue traveling: McKinsey research suggests that American consumers rank international and domestic travel as their highest-priority areas for discretionary spending. Instead of canceling their trips, these consumers are adapting their behavior by traveling during off-peak periods or booking travel further in advance. Travel spending by Europeans paints a slightly rosier picture, with roughly 5 percent projected annual growth. Meanwhile, the projected 12 percent annual growth in Chinese travelers’ spending should anchor substantial increases in travel spending across Northeast Asia.

Alongside these enduring traveler segments, new groups of travelers are emerging. Eastern Europe, India, and Southeast Asia are still comparatively small source markets, but they are developing fast-growing pools of first-time tourists (Exhibit 4).

India’s breakneck GDP growth of 6 percent year over year is bolstering a new generation of travelers, 11 Benjamin Laker, “India will grow to become the world’s third-largest economy by 2027,” Forbes , February 23, 2024. resulting in a projected annual growth in travel spending of 9 percent between now and 2030. Indian air carriers and lodging companies are making substantial investments to meet projected demand. Budget airline IndiGo placed the largest aircraft order in commercial aviation history in 2023, when it pledged to buy 500 Airbus A320 planes 12 Anna Cooban, “Biggest plane deal in history: Airbus clinches massive order from India’s IndiGo,” CNN, June 19, 2023. ; that same week, Air India nearly equaled IndiGo’s order size with purchase agreements for 250 Airbus and 220 Boeing jets. IndiGo later added an order for 30 additional Airbus A350 planes, well suited to serving both domestic and international routes. 13 “Airbus confirms IndiGo's A350 aircraft order,” Economic Times , May 6, 2024. The Indian Hotels Company Limited is ramping up its hotel pipeline, aiming to open two new hotels per month in the near future. International players are not sitting on the sidelines: seven hotel chains are launching new brands in India in 2024, 14 Peden Doma Bhutia, “Indian Hotels expansion plans: 2 new brands launching, 2 hotels opening every month,” Skift, February 2, 2024. including Marriott’s first Moxy- and Tribute-branded hotels in India and entrants from Hilton’s Curio and Tapestry brands. 15 Forum Gandhi, “Check-in frenzy: International hotel giants unleash fresh brands in India’s booming hospitality landscape,” Hindu Businessline , February 13, 2024. Development focus has shifted away from major metropolises such as Mumbai and Delhi and toward fast-developing, smaller cities such as Chandigarh and Hyderabad.

Southeast Asian travel spending is projected to grow at roughly 7 percent per year. Pockets of particularly high growth exist in Cambodia, Malaysia, and the Philippines. To capitalize on this blossoming source market, neighboring countries are rolling out attractive visa arrangements: for example, China has agreed to reciprocal visa waivers for short-term travelers from Malaysia, Singapore, and Thailand. 16 Julienna Law, “China launches ‘visa-free era’ with Southeast Asia. Will travel retail boom?,” Jing Daily , January 30, 2024.

Travel spending by Eastern Europeans is expected to grow at 7 percent per year until 2030—two percentage points higher than spending by Western Europeans. Areas of especially high growth include the Czech Republic, Hungary, and Poland, where middle-class travelers are increasingly venturing farther afield. Major tourism players, including the TUI Group, have tapped into these new source markets by offering charter flights to warm-weather destinations such as Egypt. 17 Hildbrandt von Klaus, “TUI develops Czech Republic as a new source market,” FVW, December 22, 2023.

Although the number of travelers from these new source markets is growing, their purchasing power remains relatively limited. Compared with Western European travelers (who average $159 per night in total travel spending), South Asians spend 20 percent less, Eastern Europeans spend 40 percent less, and Southeast Asians spend 55 percent less. Only 3 percent of the current Asian hotel construction pipeline caters to economy travelers, suggesting a potential supply gap of rooms that could appeal to budget-constrained tourists.

While acknowledging that historical source markets will continue to constitute the bulk of travel spending, tourism players can consider actions such as these to capitalize on growing travel demand from newer markets:

• Reduce obstacles to travel. Countries can look for ways to strategically invest in simplifying travel for visitors from growing source markets. In 2017, for example, Azerbaijan introduced express processing of electronic visas for Indian visitors; annual arrivals from India increased fivefold in two years. Requirements regarding passport photocopies or in-person check-ins can similarly be assessed with an eye toward reducing red tape for travelers.
• Use culturally relevant marketing channels to reach new demographics. Unique, thoughtful marketing strategies can help destinations place themselves on first-time travelers’ bucket lists. For example, after the release of Zindagi Na Milegi Dobara , a popular Bollywood movie shot in Spain with support from the Spanish Ministry of Tourism, Indian tourism to Spain increased by 65 percent. 18 “ Zindagi Na Milegi Dobara part of syllabus in Spain colleges,” India Today , June 6, 2004.
• Give new travelers the tech they expect. Travelers from newer source markets often have access to tech-forward travel offerings. For example, Indian travelers can travel anywhere within their country without physical identification, thanks to the Digi Yatra app. The Southeast Asian rideshare app Grab has several helpful travel features that competitors lack, such as automated menu translation and currency conversion. Tourism stakeholders should consider how to adapt to the tech expectations of newer travelers, integrating relevant offerings that ease journeys.
• Create vibrant experiences tailored to different price points. Crafting lower-budget offerings for more cost-constrained travelers doesn’t need to result in giving them a subpar experience. Capsule hotels, in which guests sleep in small cubbies, began as a response to the high cost of accommodations in Japan, but they have become an attraction in their own right—appearing on many must-do lists. 19 Philip Tang, “24 of the best experiences in Japan,” Lonely Planet, March 23, 2024.

The places you’ll go: The destinations of the future may not be the ones you imagine

The world’s top ten destination countries (the United States, Spain, China, France, Saudi Arabia, Türkiye, Italy, Thailand, Japan, and India, in that order) currently receive 45 percent of all travel spending, including for domestic travel. But some new locales are gaining traction (Exhibit 5).

A significant number of travelers are expanding their horizons, booking journeys to less visited countries that are near to old standbys. For instance, Laos and Malaysia, which both border Thailand—an established destination that is home to Bangkok, the world’s most visited city 20 Katherine LaGrave, “This is the world’s most visited city,” AFAR , January 31, 2024. —are up a respective 20 percent and 17 percent, respectively, in year-over-year international travel spending.

The world’s top ten destination countries currently receive 45 percent of all travel spending, including domestic-travel spending. But some new locales are gaining traction.

Several other countries that have crafted thoughtful tourism demand generation strategies—such as Peru, the Philippines, Rwanda, and Vietnam—are also expected to reap benefits in the coming years. Vietnam logged a remarkable 40 percent increase in tourism spending in the five years before the pandemic. Postpandemic, it has rebounded in part by waiving visa requirements for European travelers (while indicating intent to offer similar exemptions in the future for Chinese and Indian travelers). 21 Ashvita Singh, “Vietnam looks to offer visa-free entry to Indians: India report,” Skift, November 20, 2023. The Philippines has made a concerted effort to shift its sun-and-beach branding toward a more well-rounded image, replacing its long-standing “It’s more fun in the Philippines” tourism slogan with “Love the Philippines.” Peru is highlighting less visited archeological sites while also marketing itself as a top-notch culinary destination through the promotion of Peruvian restaurants abroad. Rwanda is investing in infrastructure to become a major African transit hub, facilitated by Qatar Airways’ purchase of a 60 percent stake in the country’s major airport. 22 Dylan Cresswell, “Rwanda plots ambitious tourism recovery,” African Business , July 28, 2022. Rwanda has also successfully capitalized on sustainable tourism: by charging $1,500 per gorilla trekking permit, for instance, it has maximized revenue while reducing environmental impact.

Tourism players might consider taking some of these actions to lure tourists to less familiar destinations:

• Collaborate across the tourism ecosystem. Promotion is not solely the domain of destination marketing organizations. Accommodation, transportation, and experience providers can also play important roles. In Singapore, for instance, the luxury resort Marina Bay Sands partners extensively with Singapore Airlines and the Singapore Tourism Board to offer compelling tourism offerings. Past collaborations have included flight and stay packages built around culinary festivals and a Lunar New Year drone show. 23 “Singapore Tourism Board, Marina Bay Sands & UOB partner to enliven Marina Bay precinct,” Singapore Tourism Board news release, January 25, 2024.
• Use infrastructure linkage to promote new destinations. By extending route options, transportation providers can encourage visitors to create itineraries that combine familiar destinations with new attractions. In Asia, Thailand’s tourism authority has attempted to nudge visitors away from the most heavily trafficked parts of the country, such as Bangkok and Phuket, and toward less popular destinations.
• Deploy social media to reach different demographics. Innovative social media campaigns can help put a destination on the map. Australia launched its “Ruby the kangaroo” campaign in China to coincide with the return of postpandemic air capacity between the two places. A video adapted for Chinese context (with appropriate gestures and a hashtag in Mandarin) garnered more than 20 million views in a single day on one of China’s largest social media platforms. 24 Nicole Gong, “Can Ruby the kangaroo bring Chinese tourists hopping back to Australia?,” SBS, June 5, 2023.
• Embrace unknown status. “Off the beaten path” messaging can appeal to widely traveled tourists seeking fresh experiences. Saudi Arabia’s “#WhereInTheWorld” campaign promoted the country’s tourist spots by acknowledging that they are less familiar to travelers, using a series of images that compared these spots with better-known destinations.

As tourism stakeholders look to the future, they can take steps to ensure that they continue to delight existing travelers while also embracing new ones. Domestic and intraregional tourism remain major opportunities—catering to local tourists’ preferences while building infrastructure that makes travel more seamless within a region could help capture them. Creative collaboration among tourism stakeholders can help put lesser-known destinations on the map. Travel tides are shifting. Expertly navigating these currents could yield rich rewards.

Caroline Tufft is a senior partner in McKinsey’s London office, Margaux Constantin is a partner in the Dubai office, Matteo Pacca is a senior partner in the Paris office, Ryan Mann is a partner in the Chicago office, Ivan Gladstone is an associate partner in the Riyadh office, and Jasperina de Vries is an associate partner in the Amsterdam office.

The authors wish to thank Abdulhadi Alghamdi, Alessandra Powell, Alex Dichter, Cedric Tsai, Diane Vu, Elisa Wallwitz, Lily Miller, Maggie Coffey, Nadya Snezhkova, Nick Meronyk, Paulina Baum, Peimin Suo, Rebecca Stone, Sarah Fellay, Sarah Sahel, Steffen Fuchs, Steffen Köpke, Steve Saxon, Sophia Wang, and Urs Binggeli for their contributions to this article.

This article was edited by Seth Stevenson, a senior editor in the New York office.

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