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This will be my third tour with IBMT…

This will be my third tour with IBMT tours, They are very professional and I am very please with their service. Ornan, Sara and Merced have helped us out in our planning with a very professional attitude, Thanks IBTM for your wonderful service.

Date of experience : February 02, 2023

Great Jewish Heritage Tour to Portugal and Spain

We had a fabulous time on the IBMT Jewish Heritage Tour to Portugal and Spain! We took 1900 amazing photos. We just enjoyed everything. The local tour guides were excellent - and of course, especially the IBMT Tour Guides Sondra and Victoria! Outstanding really! They were both extremely knowledgeable and kind. We learned so much. The tour was very comprehensive and worthwhile. We really appreciate IBMT Tours for their persevering in scheduling this remarkable tour.

Date of experience : October 24, 2022

Reply from IBMT Tours

Jay & Jorrie, Thank you so much for your beautiful testimonial. IBMT Tours

IBMT was very reliable & professional

Sara was extremely accommodating in helping us plan our tour with a few extra days added on the end, She took care of the flights, car rental etc. The representative was waiting for us in Tel Aviv & helped us when our luggage didn't arrive. The group itself was a total of 18 people which was just the right size. Would definitely trust IBMT to book our next vacation.

Date of experience : June 22, 2018

Just returned from an amazing 14 day…

Just returned from an amazing 14 day Grand Classic Israel and Eilat! From my first phone call to Sara everything was perfect! This was my first tour as I am usually an independent Traveler. I can’t imagine not having a tour guide in Israel. Ours was fantastic! Michael was so knowledgeable about the sites, the country and everything in between. We covered a lot and it was nice to have several free days and nights! The hotels were beautiful and in great locations! I enjoyed the Kibbutz guest house as it’s a huge part of Israel. All transportation was very reliable and comfortable. The included meals were also very good! I would highly recommend IBMT to anyone who is looking to travel to Israel.

Date of experience : May 21, 2019

This was an incredible tour of Israel…

This was an incredible tour of Israel and I loved the additional trip to Petra as well. We had a very knowledgeable guide from Israel who gave us an extensive explanation of everything we saw in Israel. All of the hotels I stayed in were great with comfortable beds and wonderful buffet breakfasts!!

Date of experience : January 11, 2019

i have used IBMT Tours for several…

i have used IBMT Tours for several years now for many of my clients customized experiences to Israel and have had great results. Sheryl Gold President Gold Star Travel Miami Florida

Date of experience : December 11, 2018

Fabulous wonderful time,Holylands experience

Fabulous wonderful time,experience like no other! Ibmt tours made it fantastic! The beautiful Hotels with amazing location the tour guides very kind and so fun and full knowledge told us everything! the buses was New! So comfortable enjoyable especially having WiFi to use on them, this was a bucket list our dream trip! To be able walk foot steps jesus Holylands tour was truly amazing I have traveled around world all of Europe to China & japan but nothing compared to this! and would not have been possible without ibmt tours we had r church group 125 ppl they made it so easy everything run smooth very organized we was never late or delayed even down to the lil details was taken care of.. Thank u again Ornan for making this unforgettable experience possible you were so understanding and knew exactly what to do and seen to all are needs! from ppl with medical conditions to elders and young children especially loved it! We felt so safe and well cared for not a worry did we have thx to ibmt tours! We can’t wait to plan another amazing trip see you again! God Bless from mary & John and Shepherds house church

Date of experience : May 22, 2019

Great Bar Mitzvah Tour

We took a bar mitzvah tour December 23, 2018 for my son’s Bar Mitzvah. Ornan and his staff were very professional and responsive while planning the trip. Ada answered ALL of our questions leading up to the trip. She answered all of our emails efficiently. Our transfers to and from the hotel were seamless. Our tour guide, Natalie, was fantastic!! She was an encyclopedia or information about everything Israel. She was fun, energetic and went above and beyond to ensure that we had a great time. The hotels were very nice with nice amenities and amazing buffet breakfasts. The itinerary was a perfect mix of culture, history and fun. We brought our 9 year old and 12 year old and they both had a great time. The experience was everything we had hoped that it would be. We made good friends with the other families on the trip and the kids became close as well and continue to keep in touch. Now that we had a taste of all that Israel has to offer, we can’t wait to go back!!

Date of experience : April 29, 2019

My passengers loved Israel

My passengers loved Israel. However, some of the guides should take directional courses. I would definitely book clients with this company again.

Date of experience : August 12, 2018

We had a great trip everything was…

We had a great trip everything was planned perfectly .there was over 123 people in are group and things went smoothly I thought to was going to be hectic with that many people in the group but IBMT did a wonderful job

I love how I was accommodated in the…

I love how I was accommodated in the Airport internationally. Very professional and very caring. They were there 24 /7 in case of emergency. The tour was very nice.

Date of experience : March 28, 2019

Outstanding

Absolutely Amazing! This was our second tour with IBMT, and they just keep getting better. Our guide was one of the best I have ever known. Ornen and Ada took great care to make sure our tour was planned perfectly. The IBMT office checked in twice while we were on tour to make sure everything was perfect. I do not think you can get better than this.

Date of experience : May 08, 2018

Third trip to Israel with IBMT- all excelent - this one Christian/Jewish tour- our guide Doran was excellent - looking forward to our fourth

Date of experience : December 01, 2018

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With this need in mind the Manpower industry developed globally to connect the people with the best opportunities for employment and growth. Keeping pace with growth, both in technology and business, in 2001 M/s ‘IBM Tours and Travels’ was incepted, to cater to the growing and revolutionary changes effecting the Global markets. Today, at ‘IBM Tours and Travels’, we feel satisfied to offer our diverse clients, specialized and quality service, in any area of Manpower recruitment, and deployment of multi-trade and qualified workforce.

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Let’s get personal

Traveler and guest marketing in the Cognitive Era

Table of Contents

• Beyond loyalty programs: Why engaging today’s travelers requires more than just collecting data
• Meeting customers along their buying journey
• From data to action: Getting personal in 3 steps
• You’re already investing in promotional offers. How successful are they?
• Travel the cognitive road to better returns and results

Let’s start with a staggering statistic: by the year 2020, about 1.7 MB of new information will be created every second, for every human being on the planet. 1

What does that mean to your business? With so much structured and unstructured data available and growing, what do you really know about your customers? For example:

• How well do you know the travelers who take your flights or book rooms at your hotel properties? What are their preferences and what are they saying on social media about where they like to stay for business or pleasure?
• Can you send them the right offer at the right time and make promotional changes on the fly based on their unique needs?
• Are you connecting with today’s connected travelers? Do you have the analytical insights to get them on your property in good weather or bad?

Answering these questions requires a deep understanding about real-time promotions. It takes cognitive systems and predictive customer intelligence. It takes IBM.

Keeping track of loyal customers and rewarding them with discounts and offers have always been key in the travel, transportation and hospitality industries. But in today’s always-on, global, value-conscious and competitive market, traditional loyalty programs are no longer enough.

It’s time to get personal. Use all the cognitive tools currently available—machine learning, natural language, social media and analytics—to form a single, continually evolving and real-time view of each and every customer. Then use that view to adopt a new level of engagement—a critical transformation as the travel industry undergoes dramatic changes.

How do you reach out to travelers and guests at the right time with the right offer? You need the deep insight that comes from cognitive systems—smart systems that can identify, in real time, consumer patterns and sentiment from a host of data sources so you can construct a dynamic profile of each and every traveler. Without that insight or dynamic understanding of why, how and where your guests search, visit and travel, it will be increasingly difficult to capture market share against competitors, generate much-needed affinity revenue or drive higher occupancy rates.

3 key shifts in the travel and hospitality marketplace

Consumers now possess greater control over their travel choices.

• 24x7 access to information is the norm wherever travelers go.
• 70% of millennials say they want an immersive experience when traveling and want to learn something new. 2

Many of today’s travelers, especially millennials, create their own travel packages, often on the fly: 49 percent of millennials booked at least one last-minute trip in the past 12 months , according to research from MMGY Global. And they’re using all channels—mobile, web, travel agents—to source information and book their trips. How well are you tuned into the multichannel approach taken by today’s connected travelers?

The industry is experiencing tremendous growth in mobile travel bookings and purchases.

• 52% of millennials use mobile devices to book hotels. 3
• 50% of millennials said they planned to spend more on travel in 2015. 4
• 94% of leisure travelers and 97% of business travelers bring along one or more mobile devices. 5

People are taking more trips. They’re using a growing variety of services and websites to make travel arrangements. And they’re taking multiple mobile devices along with them. Even in the middle of their vacation, they can sign up for skydiving lessons or a wine tasting in seconds by using their smartphone or notebook.

Competition is increasing and sales channels are proliferating.

• 2/3 of customers have made a purchase in the last six months that involved multiple channels. 6
• Millennials typically review 10 sources before booking a hotel. 7

What’s more, competition is exploding. In almost every major location, travelers and guests have more choices than ever for lodging, restaurants, excursions and activities, all available at the touch of a button or with a simple voice command. Additionally, the rising trend in consumer-to-consumer (C2C) accommodations is dramatically changing the hospitality industry. In this highly competitive environment, the competitive edge is analytics.

Planning and taking a trip involve a lot of decisions, many involving some level of research, often on different devices over the course of days or weeks. Social media can play a big part: 83 percent of surveyed consumers say they completely or somewhat trust the recommendations of friends 8 —recommendations they often get from Facebook, Twitter or other social sources.

The buying journey can span a whole series of mobile, web and phone sessions to read reviews, check schedules, explore side trips, bookmark options or make reservations. That gives you great opportunities to engage the customer with personalized, real-time offers at timely points on this journey to achieve the best possible action. Be ready to change offers based on real-time analysis of actions taken by the travelers. Did they just search for eco-friendly lodging? Jump in with a relevant suggestion and discount.

A multichannel experience: Planning a trip

Action: Hotel A sends offer for discounted spring rates at Vancouver location, plus a special offer for a guided mountain hike.

Reservation

Action: Traveler selects a time for dinner reservations and asks hotel to contact the restaurant; also books hike excursion by phone with credit card.

Post-reservation

Action: Traveler accepts cruise tickets and tweets: “@HotelA is so accommodating. Can’t wait to visit Vancouver and experience it all!”

Traveler checks in

Action: Traveler posts photo from hotel room: “Settled in and comfy @HotelA. Excited to see what Vancouver has to offer!”

Case in point: Kayak or cruise?

As a local travel agency, you know that one of your customers, a 23-year-old male traveler, likes adventure travel, donates to environmental causes and enjoys eating local foods. How do you know this? From his natural language selections, social media queries, past travel choices, charitable contributions and other data. Based on the insights you’ve gained about this customer, and the dynamic profile you’ve built leveraging cognitive systems, you’re not going to offer a leisurely 14-day river cruise. Your analysis predicts that this traveler would prefer to kayak, zip line and end the day at a craft brewery. He might even like a behind-the-scenes tour to take part in the brewing process. Now you can send an affinity offer best suited to him based on your predictive customer intelligence work. And you can send it at the start of May just as he is thinking about summer vacation plans.

This ability to predict and personalize is at the heart of cognitive analytics. Over time, cognitive systems provide deeper, more personal insight based on new information, actions and outcomes. They learn.

Making relevant offers that are personalized and delivered in real time based on actual insight is critical. But how do you do it? Here are key steps for improving marketing with deep analytics, cognitive thinking and predictive intelligence.

Step 1: Construct a single 360-degree view of the traveler or guest.

You have to know a customer inside your property and outside in the world at any given moment. Get information from internal and external sources, including social media networks, to give your predictive analytics and cognitive efforts a deep foundation to draw on. Leverage that 360-degree knowledge to deliver multichannel, multidimensional promotional campaigns. Use instantaneous predictive intelligence to give customers a seamless, responsive experience across all channels—digital, face-to-face and mobile.

Step 2: Create a real-time behavioral profile.

Build a DNA roadmap that is unique to each specific customer. Tap into all the critical data and cognitive sources of information to help you continually assess who this person is and the choices he or she will make. For example, does the person place high importance on technology? Over 70 percent of millennials have said that the availability of free Wi-Fi plays a role in their hotel choice. 9 Is the prospective customer vacationing with a family and small children? Free breakfasts, babysitting services and local amusement park discounts may be the deciding factor.

Step 3: Make the moment count.

Things change, especially the weather. That’s why it is important to deliver promotional discounts and offers in real time. During the 2014 snowstorms that hit the northeastern United States, data showed travel to warmer climates increased 27 percent for destinations including Hawaii, Mexico and the Caribbean. 10 Tapping into the weather analytics can put a profitable silver lining even on an impending storm.

300 percent ROI on a customer winback program. That’s the success realized by a hospitality group in New York City—one of the most competitive markets in the world—after deploying IBM® Customer Analytics software. 11

With IBM Customer Analytics, your business can:

• Understand behavioral profiles and predict future behavior to pinpoint offerings a customer is most likely to accept
• Identify which customers to target with specific campaigns, and when
• Predict lifetime customer value and reverse-engineer your offers to reach high-potential guests and others like them
• Establish omnichannel visibility and coordination of all engagements
• Reach a new generation of customers and win their loyalty
• Drive revenue, grow the business and increase market share

It’s all about prediction and personalization. And by 2018, some predict that organizations that offer personalization will outsell companies that don't personalize by 30 percent . 12

What success sounds like

If your analysis and marketing are right, your guests will feel understood and valued. Here's a real-world example: watch and learn how the Denihan Hospitality Group and the Cincinnati Zoo and Botanical Gardens used a 360-degree view of their customers to improve loyalty and revenue.

Learn more about faster, better analysis of all data types for creating and delivering personalized marketing to travelers and guests.

Check out the latest on ibm analytics solutions for the travel and hospitality industries: ibm.com/travel, follow us and join the conversation.

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1 Marr, Bernard. “Big Data: 20 Mind-boggling Facts Everyone Must Read.” Forbes. September 30, 2015. http://www.forbes.com/sites/bernardmarr/2015/09/30/big-data-20-mind-boggling-facts-everyone-must-read/#2442730d6c1d

2, 3, 4 Daylighted. “Millennials in the hospitality industry: how hotels need to adapt.” 2015. http://www.daylighted.com/blog/millennials-in-the-hospitality-industry-how-hotels-need-to-adapt

5 Street, Tarran. “Analyzing the results of the 2014 Expedia Mobile Index.” Expedia Viewfinder. October 15, 2014. http://viewfinder.expedia.com/features/2014-expedia-mobile-index

6 Hartjen, Ray. “Retail’s Main Event: Brick & Mortar vs. Online.” RetailNext. December 18, 2014. http://retailnext.net/blog/brick-and-mortar-vs-online-retail

7 Daylighted. “Millennials in the hospitality industry: how hotels need to adapt.” 2015. http://www.daylighted.com/blog/millennials-in-the-hospitality-industry-how-hotels-need-to-adapt

8 “Global Trust in Advertising.” Nielsen. September 2015. http://www.nielsen.com/content/dam/nielsenglobal/apac/docs/reports/2015/nielsen-global-trust-in-advertising-report-september-2015.pdf

9 Daylighted. “Millennials in the hospitality industry: how hotels need to adapt.” 2015. http://www.daylighted.com/blog/millennials-in-the-hospitality-industry-how-hotels-need-to-adapt

10 Baskas, Harriet. “Warm weather travel spikes as ice, snow return.” CNBC. February 12, 2014. http://www.cnbc.com/2014/02/12/warm-weather-travel-spikes-as-ice-snow-return.html

11 “Denihan Hospitality Group.” IBM Case Study. June 30 2014. http://www-03.ibm.com/software/businesscasestudies/th/en/corp?synkey=B443519L80587L65

12 Demery, Paul. “Personalized web content will be crucial for B2B sales, analyst says.” Internet Retailer. January 21, 2014. http://www.internetretailer.com/2014/01/21/personalized-web-content-will-be-crucial-b2b-sales

© Copyright IBM Corporation 2016

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Produced in the United States of America June 2016

IBM, the IBM logo, and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml

This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates.

The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific cofigurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.

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Children among 7 dead in Texas after deadliest tornado since 2015

A deadly twister produced from the severe thunderstorms struck along the denton-cooke county line on interstate 35. cooke county officials have confirmed at least seven deaths and say that number could rise..

At least 7 dead in Texas after tornado outbreak over Memorial Day weekend

FOX Weather's Max Gorden reports from Valley View, Texas, where an EF-2 tornado hit a travel stop and RV park overnight on Saturday, killing seven people and injuring more than 100.

COOKE COUNTY, Texas – Children are among the victims of a tornado in Texas outside the Dallas-Fort Worth area overnight on Saturday, where at least seven were killed. This was the deadliest tornado in state history since 2015.

A tornado outbreak produced dozens of damage reports across America’s Heartland from Texas to Missouri , including more than 20 tornado reports. 

A deadly twister from the severe thunderstorms struck along the Denton-Cooke county line on Interstate 35. 

Cooke County Sheriff Ray Sappington said in a news conference that at least seven people were killed and more than 100 were injured near Valley View. The National Weather Service gave it a preliminary rating of EF-2 .

Many of the injuries were reported at an AP Travel Stop and Shell station, where dozens of people attempted to seek shelter from the twister. 

Scenes from a Shell gas station and travel stop on I-35 at the Lone Oak exit near Valley View, Texas on Sunday, May 26, 2024.  ( )

Scenes from a Shell gas station and travel stop on I-35 at the Lone Oak exit near Valley View, Texas on Sunday, May 26, 2024.  (Tommy Kerr Via Facebook)

Storm damage in Denton, Texas on Sunday, May 26, 2024. (Denton Fire Department)

Possible tornado damage to an AP Travel Center and Shell Gas Station near Valley View, Texas on Sunday, May 26, 2024.  (KDFW)

Tornado damage in Denton, Texas on Sunday, May 26, 2024.  (@Jake_lev03)

Scenes from a Shell gas station and travel stop on I-35 at the Lone Oak exit near Valley View, Texas on Sunday, May 26, 2024.  (Tommy Kerr via Facebook)

The tornado produced widespread destruction as it moved through northern Denton County late Saturday night. According to county officials, damage to homes, overturned RVs and downed power lines were reported in the area.

Significant damage was reported at Lake Ray Roberts Marina and RVs.

HOUSTON AREA'S 1 MILLION POWER OUTAGES AFTER 100 MPH DERECHO SPOTTED FROM SPACE

The sheriff said a 2-year-old and a 5-year-old were found Sunday morning among the deceased.

Local officials said the death toll may continue to rise as search and rescue efforts continue. 

Tornado survivor describes overnight damage

Jason Snuggs, Cooke County, Texas commissioner and resident was forced to take shelter with his family as a deadly tornado ravaged the area. So far, seven of his neighbors have been killed.

Approximately 100,000 customers in Texas were without power to start the day on Sunday. 

Teams with the National Weather Service will assess the damage to determine the strength of the tornadoes in Texas on the Enhanced Fujita Scale . 

The NWS in Fort Worth said multiple teams are out assessing damage in Montague, Cooke, Denton and Collins counties. Teams from NWS San Angelo are reviewing the damage in Callahan and Eastland County.

Governor Gregg Abbott issued a disaster proclamation for Denton, Cooke, Montague and Collin counties.

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Most people have a dream of traveling the world, maybe you too. You may also want to MEMORIZE & VISUALIZE your travel journey. It should have a photo & city timeline,map the the countries I've visited and the places where I've taken Photos, and include my travel stats. Memoir is Location-based travel tracker for your journey, it can auto generate your photo timeline based on the cities, mapping your Photos on the world map, and mash your photo into albums. So you can recall your past travel and moments. WHAT YOU SHOULD DO • Confirm the Camera App has Location Access while using • Allow full access to Photos at the first time you open TTW • Take Photos using your Phone Camera while traveling abroad • Use Memoir to review your travel journey and recall the moments WHAT YOU WILL GET ▸ Photo and city timeline to revisit your Travel Memoir, recalling the scenery you saw, WHEN and WHERE. ▸ Highlight the countries you have visited on a World Map, the places where you have taken Photos; ▸ Your Travel Stats, including the countries and cities you've been, as well as the national flags of the countries collected. ▸ Automatically filter out Photos taken in your city of residence, leaving you with a comprehensive Travel Memoir of your experiences. All of this is done automatically. All you need to do is walk out and travel, and when you see beautiful scenery, just Take a Photo. YOU CAN ALSO DO ▸ Edit the timeline as you wish, Re-select your favorite Photos or delete a specific date you don't want to display. ▸ Upload to the cloud to save your Travel Memoir if you want, So it can be integrated into your personal blog and share with your friends. THE MOST IMPORTANT NO need to open it when you travel outside; NO continuous background location tracking; NO worry about battery usage, use it normally. PRIVACY POLICY In Short, We do not collect any of your Data. Your Travel Memoir will be uploaded when you sync it to cloud storage, but only you have access to them. We don't. Terms of Use https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

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Great app for memoir of journey.

Discovering TTW was a real surprise, as I've always wanted to create a photo timeline of my travel experiences! The photo timeline generated by TTW is amazing. Looking at each photo, feels as if it was just yesterday. What's even better is that you can select your own city of residence, and the timeline will automatically filter accordingly. Well done!

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Record number of travelers screened at US airports ahead of Memorial Day weekend

More than 2.9 million travelers were screened at u.s. airports on friday, surpassing a previous record set last year on the sunday after thanksgiving, according to the transportation security administration., by the associated press • published 5 hours ago • updated 4 hours ago.

A record was broken ahead of the Memorial Day weekend for the number of airline travelers screened at U.S. airports, the Transportation Security Administration said Saturday.

More than 2.9 million travelers were screened at U.S. airports on Friday, surpassing a previous record set last year on the Sunday after Thanksgiving, according to the transportation security agency.

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“Officers have set a new record for most travelers screened in a single day!” the TSA tweeted. “We recommend arriving early.”

The third busiest day on record was set on Thursday when just under 2.9 million travelers were screened at U.S. airports.

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In Atlanta, the world's busiest airport had its busiest day ever. Hartsfield-Jackson Atlanta International Airport broke a traffic record on Thursday when 111,000 passengers, airlines crew and airport employees were screened at security checkpoints. The second busiest day followed on Friday when 109,960 people were screened, according to the TSA.

With 104.6 million passengers, the Atlanta airport was the busiest in the world last year, according to Airports Council International.

U.S. & World

Toyota reportedly set to end massive Olympic sponsorship deal

Everyone you know is going on a cruise

U.S. airlines expect to carry a record number of passengers this summer. Their trade group estimates that 271 million travelers will fly between June 1 and August 31, breaking the record of 255 million set last summer.

AAA predicted this will be the busiest start-of-summer weekend in nearly 20 years, with 43.8 million people expected to roam at least 50 miles from home between Thursday and Monday — 38 million of them taking vehicles.

The annual expression of wanderlust that accompanies the start of the summer travel season is happening at a time when Americans tell pollsters they are worried about the economy and the direction of the country.

In what had long been celebrated every May 30 to honor America’s fallen soldiers, Memorial Day officially became a federal holiday in 1971, observed on the last Monday in May.

Jason Redman, a retired Navy SEAL who fought in Iraq and Afghanistan, told The Associated Press last year that he honors the friends he’s lost. Thirty names are tattooed on his arm “for every guy that I personally knew that died.”

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IBM, Travelport Build Future of Travel Planning on Blockchain

October 24, 2018 | Written by: Mike Croucher

Categorized: Blockchain

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We’ve been looking at blockchain and its potential use cases in travel and in our analysis earlier this year, we proposed that storing traveler identity records or trip management on blockchain is still more than five years away [2] .

Before we get into the details of what we’ve been looking at, it’s important to understand the why .

The world around us is changing rapidly. We live in a fast-paced, digital-first era in which instant satisfaction and peer approval are highly valued. Millennials (those currently aged 22 to 37) plan to spend 35-days each year travelling [3] and 40% prioritize ‘Instagramability’ when choosing a destination [4] . This means travel companies need to provide rich, differentiated and immersive experiences which garner those all-important likes across social media.

These rich experiences also need to be provided in a seamless, single booking. Although the supply chain within travel is often fractured, travelers increasingly want to be able to manage their trip with ease and simplicity. It’s especially challenging when you look at in-trip tours and activities. Local cookery or language lessons, Segway tours and gallery passes are often part of an Instagram-worthy trip, but they need to be procured from small, in-destination suppliers and paid for in local currency.

Bringing these types of in-trip activity into a travel platform like Travelport’s could enable the seamless, single-transaction booking experiences we know customers want, but managing the complexity of large numbers of small scale suppliers has historically been a barrier. This is why we’ve been testing the concept that ‘long tail content’ could be efficiently managed using blockchain, with our technology partner, IBM.

The IBM Blockchain Platform has broken barriers in speeding up the processing of transactions to advance blockchain for businesses. It provides the ability to put a smart contract across a distributed ledger. By implementing a smart contract, settling payments or carrying out other functions within the network, the technology significantly lowers the processing time since it manages diverse ledgers across multiple companies in a way that removes manual processing. The other benefit is that you are also adding transparency to the system across all parties in the travel network, meaning travelers have greater levels of trust in the service they are buying.

The proof of concept study Travelport and IBM carried out early in 2018, suggested blockchain distribution could be effective for management of long-tail content. This means you can add a whole list of long-tail content into a travel platform like ours for a greatly reduced price point. The blockchain network will allow the operator to upload bookings and work through any administrative tasks, rather than manually managing the tasks – a normally expensive element of any travel transaction. It will also help manage diverse ledgers across multiple companies in a way manual processes couldn’t deliver.

The next exciting step for IBM and Travelport, which is well underway, involves building a minimum viable product and testing the proved concept with a broader range of stakeholders. This should help fight the industry’s challenge surrounding delays for smaller providers onboarding content and deliver the type of speed and seamless experience we know all travelers, especially millennial travelers, expect from their travel suppliers.

Using blockchain to provide this experience is a value-adding deployment of this new technology. With IBM, we’re removing barriers that limit travel choice, to deliver the world of experiences we know today’s travelers want.

Join us to find out more at www.travelport.com/innovation . ____________________________________________________

[1] https://www.prnewswire.com/news-releases/the-increased-popularity-of-blockchain-technology-in-various-sectors-885208900.html

[2] https://www.travelport.com/blog/avoiding-hype-see-value-blockchain-travel

[3] https://skift.com/2017/10/02/u-s-millennials-travel-the-most-but-gen-z-is-on-the-rise/

[4] https://www.forbes.com/sites/andrewarnold/2018/01/24/heres-how-much-instagram-likes-influence-millennials-choice-of-travel-destinations/#2c141ce04eba

Chief Architect, Travelport

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Call for Code for Racial Justice Needs You: Join the Movement

IBM has never avoided taking on big challenges. At IBM, we are privileged to drive impact at scale. We take on challenges that transform our clients, impact people’s lives and innovate for future generations as we strive to effect systematic societal change. Over the course of our 109-year history, the evidence has become clear that […]

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Dozens of passengers on 12-hour-long flight suddenly fell ill with vomiting and nausea

Passengers onboard a Condor flight from Mauritius to Frankfurt, Germany, earlier this month mysteriously “ became ill ,” needing airsick bags during the flight, the airline said. Upon arrival, the plane was met with emergency vehicles and medical staff.

During the Germany-based carrier’s nearly 12-hour-long flight on May 2, 70 of the 290 passengers reported feeling nausea and vomiting, according to German media outlet Bild . The crew was not affected. 

“The crew cared for these passengers by providing additional liquids and airsick bags as required until further medical assistance was available,” a spokesperson for the airline told USA TODAY in an emailed statement on Friday.

“As a precautionary measure, Frankfurt airport and the relevant authorities on the ground were informed to ensure medical care was made available upon arrival in Frankfurt,” the airline continued. 

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The airline is investigating to determine the cause of the incident and is working closely with relevant partners and authorities, the spokesperson said. No cause was identified as of Friday.

In the meantime, Condor said it has adjusted its cleaning and loading processes for its flights from Mauritius with “additional and more intensive cleaning measures for all objects and surfaces.” The airline also said it is only serving meals from a completely new batch.

Kathleen Wong is a travel reporter for USA TODAY based in Hawaii. You can reach her at [email protected] .