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5 Best Makeup Palettes for Travel

TOILETRIES , Travel Makeup

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Packing your makeup bag for that big trip just got easier with these multitasking face kits. Pack light with the best makeup palettes for travel!

Best Makeup Palettes for Travel

Table of contents.

If you’re like me, you want to pack light when you travel. But you don’t want to give up your beauty routine, right?

The answer to looking good on the go is in a travel makeup palette. A travel makeup set can include eye shadow, blush, lip tint, and more!

These travel size makeup kits might be small, but they pack in a lot! See our recommendations for the best makeup travel kits!

What are The Best Makeup Palettes

best-makeup-palettes-for-travel

NYX Go-To Makeup Palette

Best Face Palette: NYX

This lightweight and compact face kit is housed in a sleek case with a handy mirror and has been designed to create a matte and natural glow on the go.

Create vibrant eye looks with the bronze and pink shades and warm up your complexion with the shimmering coral or taupe cheek color and bronzer. This travel makeup kit is perfect for warm, coastal destinations but also city breaks!

Shop more NYX palettes: Amazon | NYX

Check out our tips for packing  travel makeup !

best-makeup-palettes-for-travel

LORAC LA Experience Travel Palette

Best Travel Eyeshadow Palette: LORAC

LA Experience is LORAC’s travel-friendly palette inspired by its coveted Pro palettes, with a few added extras to ensure makeup application on the go is easily done. All you need to add is your favorite foundation, mascara, and lipstick, and you’re set.

You can use the eyeshadows wet or dry to create a variety of different looks, and you can double up their uses. Try the “Farmers Market”’ eyeshadow shade as a base eyeshadow shade as well as brow bone highlight, and the “Twilight Tide” eyeshadow shade could be layered over for a soft, romantic look.

Shop more Lorac palettes: Amazon | ULTA

Read our foolproof guide to music festival makeup (that’s perfect for travel)!

best-makeup-palettes-for-travel

Jane Iredale Pure & Simple Makeup Travel Kit

Best Travel Makeup Palette: Jane Iredale

The eyeshadows in these palettes are always buttery, pigmented and versatile, blushes are soft and flattering across a variety of skin tones, and its PurePressed Bare Mineral foundation is gentle on the face.

I have a soft spot for Jane Iredale’s face kits , given I pack my own every time I travel. The inclusion of the lip and cheek stain means you’re able to target both areas with the ease of just one product. This gets TFG’s top marks as one of the best travel makeup kits available!

Shop more Jane Iredale palettes: Amazon   | Nordstrom  | ULTA 

These are the beauty products to buy when traveling to Europe!

best-makeup-palettes-for-travel

Clinique All In One Colour Palette

Best Full Face Makeup Palette: Clinique

Clinique offers one of the best makeup palettes for the most dedicated beauty maven on the move. This sleek all-in-one makeup compact contains everything you need to create any desired look.

Including four eyeshadow quads, five lipsticks, two powdered blushes, and a mini mascara, this kit combines the bulk of your travel makeup kit essentials in one compact package.

Shop more Clinique Palettes: Amazon | Nordstrom

Learn to Pack Light Stylishly with my e-book!

best-makeup-palettes-for-travel

Maybelline Travel Makeup Palette

Best All in One Makeup Palette : Maybelline  

The beauty of this kit is its versatility, with the ability to easily transition your makeup from a soft day look to a smokey night look.

This gorgeous palette from Maybelline packs a lot of punch into one compact. You’ll find a range of warm, shimmry tones, from pearly metallic to matte shadows, glowing bronzer, and a classic red lip for the night.

And the cost is reasonable, so you can look a luxurious globetrotter without the high price tag!

Shop more Maybelline palettes: Amazon |  ULTA

Discover French beauty secrets !

Comparison Chart of Best Travel Palettes

How to pack a makeup travel kit.

Only pack what you think you really will need and use. Use our suggestion to downsize your beauty products into smaller containers.

When it comes time to pack your makeup, you’ll want to consider a makeup bag to keep it separate and neat in your luggage. Consider a small cosmetic bag that can fit easily into your toiletry bag.

We recommend a toiletry bag that will hold all of your necessities and keep you organized. Some travel toiletry bags can hang in your accommodation, for extra convenience.

Get our free toiletries packing list here!

You also can wrap your makeup bag in clothing and add to your packing cube in your suitcase for further protection. Even if you travel carry-on only, your bag may be put into an overhead bin, under a seat, or hauled up flights of stairs. You don’t want to break your products.

However, if something does happen to your makeup or beauty supplies, if you forget something, or if you need something, you can buy products at your destination.

Get Travel Makeup Advice

What’s your beauty travel question? We have the answer! Our Travel Beauty articles include information about hair care and styling, skin care, toiletries, and, of course, makeup. From reader favorites and tips, to product reviews and suggestions, you’ll find everything you need to know about all things related to travel beauty!

Our Travel Fashion Girl Facebook Group members are happy to give advice, too! Be sure to request to be part of this supportive female travel group!

What is your favorite makeup palette for travel? Let us know in the comments!

For more travel-friendly beauty suggestions, please see:

  • Pack Lighter with A Capsule Makeup Set
  • Best Makeup Remover for Travel 
  • How to Pack Makeup for Travel

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12 comments.

Elizabeth Smelcer

Hi, my favorite makeup for travel or everyday. Is Christina cosmetics color pallette number one. It is a powder base makeup pallete that can be applied in under a minute with 4 shades that can be used individually for blush or eyeshadow. Or applied together as a total face, natural looking finish. Having oily skin like mine, these compacts are perfect.

Alex

Thank you for sharing your recommendation wit us!

Melanie

A fantastic brand where you can truly creat a pallet of what you exactly need is by sustainable brand Elate Beauty in Canada. Definitely worth checking out.

Thanks for sharing your recommendation with us Melanie!

Meeh

I love the Lancome one.

Hi Meeh, thank you for sharing! Happy travels! ?

Dianne W

What is the palette featured in the main picture for this blog post, the one with ten (?) colors including blue, lavender, grey, etc.? I use an Eagle Creek Specter quarter-cube for makeup. I fill it with stick foundation, travel-size powder, 2 blushes, 2 eye palettes, and brushes corralled in a snack-size ziplock. After flying I transfer mascara, concealer, and primer into the cube.

Hi Dianne, I am afraid that the image at the top of the article is a stock image so I am not sure of the brand. Here are some makeup palettes which are similar to the one in the image: https://amzn.to/2Ug8MyS and https://amzn.to/2UvG5x9 . Sorry I could not have been of more help. 🙁

Ali

I have an Estee Lauder one I bought from Schiphol airport. comes with kohl eyeliner, mascara, 4 eyeshadows (a nude palette with shimmer shades as well as matte shades), lipsticks (in 4 colours you’d actually wear ranging from peach to red), face powder (with a little plastic hinged lid) and you can take the palettes out of the case – and a mirror. I use it for my regular makeup routine, super easy!

alex

I LOVE The palettes you find in airports- AWESOME recommendation!

Meghan

My favourite is from Jane Iredale make up and is a little starter kit. You can get it in light, ledium or dark and it includes: PurePressed Base, PurePressed Blush, 3 shades of PurePressed Eye Shadow, Circle\Delete Concealer, PureMoist Lipstick, PureGloss Lip Gloss, Blush Brush and Dual Ended Eye Brush. Everything you need except mascara and eyeliner all in one! And good for your skin too.

Sounds great! Thanks for sharing 🙂

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Maintain your makeup routine no matter where the day takes you with the Too Faced Travel Minis Collection. Featuring a wide variety of travel-size makeup products, this collection has everything you need to look your best when you’re away from home. Perfect for everything from cosmetics bags for your suitcase to a slipping into a purse or clutch, these mini travel cosmetics offer convenience and quality in one simple solution.

Find Your Favorite Makeup Minis Bringing along your full-size makeup products is always a pain. It simply takes up too much space, and you’re constantly frustrated when you need to retrieve the products for at-home application or remember to put them in your bag. Our Too Faced award-winning minis offer the ideal solution. Simply buy compact versions of all your favorite products to create a custom mini makeup set so you’ll never have to deal with these frustrations again. Pick our mini foundation , eye shadow , bronzer , mascara , lip gloss and so much more. These travel-size cosmetics make touchups easy and allow you to jet off on a trip knowing you have everything you need.

Where to Stash your Travel Makeup Make your own makeup travel kit with a small pouch or toiletry bag. This one container can then be transferred wherever you need it, whether it’s at your office desk at work, inside a larger bag or tote or kept in your suitcase for exciting adventures. You can also use our mini makeup products for quick touchups on a night out by slipping one or two must-haves into your clutch or purse.

Having travel-sized makeup containers is a great way to minimize space when flying or traveling if you want to take your makeup with you, but otherwise, think about the staples of your look. Are you an eyeliner queen? Do you need foundation every day? Won’t be caught without lipstick? Think about the makeup that you can’t live without and build your makeup bag accordingly. Some great choices are foundation, concealer, eye shadow, lipstick, and eyeliner. 

Makeup in both solid and powder form is allowed in carry-ons regardless of quantity or size limits – great news for eye shadow lovers! Liquid, gel, paste, or creamy makeup needs to be limited to containers that are 3.4 ounces or less, so make sure to grab travel-sized containers before you go anywhere. 

Yes, our TSA-compliant travel size makeup comes in handy for trips & perfectly fits in your purse for easy touch-ups on-the-go!

Only pack essentials like travel size Mascara and Concealer. Also, opt for travel size versions of your other favorite items to save space.

Pack your makeup by category in a cosmetic travel case or organizer. Choose versatile makeup that can from day to night!

It's best to start with the basics: Travel Size Better Than Sex Mascara , Travel Size Lip Injection Maximum Plump , & Travel Size Born This Way Super Coverage Concealer !

The 10 Best Travel Makeup Palettes You Need In Your Carry On

It is finally summertime, which means you are probably traveling a lot more than you were during the dreary, cold winter. I despise carrying lots of heavy bags when I travel, so I always try to minimize the items I bring so I can travel light. Because of this, I can’t bring all the makeup I have at home, I need to be selective in which I choose all while making sure I have what I need for the occasion. If you travel a lot, it may be even easier to get separate traveling makeup so that you know you don’t forget anything because it stays in your travel bag. Here are 10 of the best travel makeup palettes that you need in your carry on bag.

Urban Decay Naked2 Basics Palette

I got this pallet for Christmas one year and it is my favorite pallet for daytime looks. This is the more compact version of the Naked2 palette, which is a cooler version of the original Naked palette. The colors are super neutral ranging from pale nude to deep smokey brown. It is a great product for a subtle smokey eye or just a singular overall color for your lids.

Bobby Brown Corrector

Are you a victim of tired eyes? Say goodbye to dark circles with this corrector by Bobby Brown. Bobby Brown is one of my favorite makeup companies and travel makeup palettes. It not only corrects dark circles but also brightens to give you a nice glow.

TheBalm in of Your Hand Volume 2 Palette

If you’re looking for an all in one face palette this is the one. It includes 4 eye shadows, 3 blushes, a matte bronzer, and a champagne colored highlighter. The colors are also super pigmented.

Maybelline New York Gilded Makeup Kit Palette, Gold

This is a great pick if you’re looking for a more affordable option. It includes everything you could need – eye shadows and liner, blush, highlighter and lip color. All you need is to throw some mascara in your bag and you’re ready to go. It’s also great to carry in your purse in case you need to do some touch ups throughout the day.

Naked2 Basics, Naked on the Run Palette

Another Naked palette (are you surprised?), however, this palette is not solely focused on eye shadow, and it isn’t only for a daytime look. It is a little pricier, but sometimes you have to pay for quality. This product comes with six new shades of eye shadow, bronzer, blush, a full-size Naked Ultra Nourishing Lip Gloss and travel-sizes of the 24/7 Eye Pencil and Perversion Mascara. You can’t go wrong with this!

Tarte Rainforest of the Sea Palette

This palette is limited edition so get it while you can! The great thing about this eyeshadow palette is that there are no “throw away” colors. I hate purchasing a palette and loving all of the colors except for two or three. With these Tarte travel makeup palettes being convenient and compact, you don’t run into that issue.

Anastasia Beverly Hills Dream Glow Kit

If highlighters are your thing and you’re looking for a really fun kit you should invest in this one. The six different highlighters are described as iridescent and metallic. These highlighters can also duel as eyeshadows. The highlighters are named “wish, unicorn, ethereal, magic, sunshine, and regal” and they are simply divine.

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Dior backstage glow face palette.

This is a very simple but effective palette if you’re looking for luminous blush and highlighters which is great for daytime looks when you’re traveling. Plus, it’s Dior, so how can you go wrong?

Starlust Holographic Highlight Palette

If you’re a little more advanced with makeup than the average person (aka not me) then this would be a cool palette to experiment with. This highlighter changes hue in different lighting which is awesome. You can apply it from the top of the cheekbone to temple, on the bridge of the nose, and on the brow bones. If you want to go crazy you can also put some on your shoulders and collarbone.

Violet Voss The Rainbow Eyeshadow Palette

This is another fun product to pack if you are planning a trip where you will be going out at night. The colors are super vibrant, pigmented, bold, and versatile.

Which of these travel makeup palettes do you like best? Let us know in the comments.

*This is a sponsored post. All opinions are my own.

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17 Best Travel Makeup Products to Use on the Go

The Glowsly editors independently test and choose the best products. We may receive commissions on purchases made from the affiliate links.

Your Ultimate Travel Makeup Routine & Travel Beauty Guide

Have you packed your suitcase for your long-cherished vacation yet? In this article, we’ll help you pack your makeup bag by presenting our picks of the best makeup products for travel ! These are products that are small, sturdy, easy to pack, and fulfil multiple purposes. You are sure to look like a million bucks getting these travel makeup products that are simple and multi-purpose.

1. Sephora Z Palette

The Z palette is the secret weapon for thousands of makeup artists, but it’s also super useful for anyone traveling. This empty palette is magnetized and it comes with little magnetic stickers as well, so you can create your own customized palette out of single eyeshadows and blushes .

You can choose a large one to carry literally all of your pan products, or you can opt for a smaller one just to carry a small selection of shadows and blushes. Later on in this article I give some suggestions on how you can remove makeup tins from bulky containers so you can put them in your Z palette.

There are endless ways of arranging products in a Z palette, so it’s great for just about anyone! Get a palette that’s the right size for you at Sephora !

Best Travel Makeup & Beauty Products: Sephora Z Palette

2. Too Faced The Chocolate Bar Eyeshadow

This chocolate-scented eyeshadow palette will put a smile on your face every time you go to do your eye makeup. It’s a great travel makeup palette because it is small yet sturdy, has a built-in mirror, and is filled with totally wearable matte and metallic colors. With this palette you’re not restricted to one look during your whole vacation – you have a few makeup options!

I chose this palette because it also includes lighter glowy shades that can work beautifully as highlighters both for the eyes and the cheeks, as well as a few shades of brown and taupe that can work as eyebrow powder for many people. Any one of a number of darker shadows can also be applied as eyeliner! You can pick it up from Sephora .

Best Travel Makeup & Beauty Products: Too Faced The Chocolate Bar Eyeshadow

3. Dose of Colors Baked Browns Eyeshadow Palette

If you’re willing to forego complex and varied eyeshadow looks, then a 5 or 6-shade palette will probably be a better choice. It’ll take up less space and still allow you to get a little glammed up when it’s necessary. Each one of us has a different go-go eyeshadow look, but rosy browns are super trendy right now, so I decided to suggest this palette.

You can do a quick, no-makeup look with it or get a little darker and sultrier. The shades are all matte, so you might want to carry a highlighter with you for brightening up the inner corners. Find it at Ulta !

Best Travel Makeup & Beauty Products: Dose of Colors Baked Browns Eyeshadow Palette

4. MAC Cosmetics Mini MAC Lipstick

Lipsticks don’t really take up a ton of space, so you might be able to take a few colors with you without any problem. Personally, I only carry one full-sized lip color around, but then again, I’m a little boring.

MAC lipsticks are classics with a creamy texture and trendy matte finish. With the mini versions of all their most wearable shades you will have space for a bunch. This is a great choice if you really like to change your lip color up from day to day! Pick up 3 or 4 from Nordstrom !

Best Travel Makeup & Beauty Products: MAC Cosmetics Mini MAC Lipstick

5. Cover FX Pressed Mineral Foundation

If you have oily skin it can be great to have a pressed powder foundation on the road instead of a cream one. It won’t be any problem to carry in your carry-on, and it won’t require setting! This powder foundation from Cover FX is a quick one-step that’ll keep you looking matte and give your skin nice medium coverage. The formula is talc-free, super lightweight, and contains kaolin clay to absorb oils. Find your match from 38 shades at Ulta !

Best Travel Makeup & Beauty Products: Cover FX Pressed Mineral Foundation

6. It Cosmetics Your Skin But Better CC+ Cream with SPF 50+

If you have normal or dry skin, on the other hand, then this CC cream might be the best travel makeup option! Its coverage is on the higher side, but you can sheer it out with your moisturizer if necessary, and it has one of the most beautiful natural finishes!

It’ll cover imperfections without highlighting dry spots, and it can work well without being set with powder. It’s got some serious sun protection power, and the formula is super moisturizing so you might even be able to use it without face cream. You are sure to find a color match, since it comes in 12 colors at Sephora .

Best Travel Makeup & Beauty Products: It Cosmetics Your Skin But Better CC+ Cream with SPF 50+

7. Lancôme Teint Idole Ultra Longwear Foundation Stick SPF 21

If you prefer high coverage even while you travel, consider this stick foundation ! It can double as your concealer if necessary, and the finish is matte enough that you probably won’t need to carry around a setting powder. You can skip the brushes or makeup sponges if you like, as this product is quite easy to blend with the fingers à la Pat McGrath. This formula will give you some sun protection, as well, for those sunny days when you’re out and about. Find your favorite of 25 shades at Nordstrom !

Best Travel Makeup & Beauty Products: Lancôme Teint Idole Ultra Longwear Foundation Stick SPF 21

8. Simple Kind To Skin Cleansing Facial Wipes

If you’re really roughing it, makeup wipes are indispensable. You can use them to clean your face, your brushes, and even your hands in a pinch! They’re a little too wasteful for daily use, but on a trip using them can be justified. These ones, in particular, are super gentle on the skin. They remove all makeup thoroughly, but they keep the skin hydrated with a dose of glycerin and panthenol. Get them from Ulta !

Best Travel Makeup & Beauty Products: Simple Kind To Skin Cleansing Facial Wipes

9. Milk Makeup KUSH High Volume Mascara Mini

A dark black, volumizing mascara is awesome to have while you travel. It will often save you the need for eyeliner, and it will make you feel done up and awake in seconds. The Kush mascara from Milk Makeup will also keep the lashes moisturized and healthy, and in its miniature size it fits into even the tiniest makeup bag easily. You can buy it from Sephora .

Best Travel Makeup & Beauty Products: Milk Makeup KUSH High Volume Mascara Mini

10. E.L.F. Cosmetics Flawless Face 6 Piece Brush Collection

Give yourself a full-face look with just 6 makeup brushes ! This set is perfect for travelers, as it includes all the brushes you’ll need to do a full-face makeup, and they don’t break the bank so if you lose one or two it’s no big deal. The set includes two complexion brushes and four eye brushes, and we can think of all kinds of creative uses for them to ensure that you’ll need nothing else. You can order them from Ulta .

Best Travel Makeup & Beauty Products: E.L.F. Cosmetics Flawless Face 6 Piece Brush Collection

11. NARS The Multiple Stick

This all-in-one product is perfect if you’re truly low-maintenance when you travel. The NARS Multiples are makeup sticks that can be applied to the cheeks, lips, or eyes – that’s right, a single product that can be a blush, lipstick and eyeshadow ! You can take just one, or choose a few instead of all of your blushes, highlighters , and shadows. Orgasm is the perfect gold-flecked coral, Portofino is a gorgeous rose, and South Beach is the loveliest golden tone for highlighting. Choose your favorites from Nordstrom !

Best Travel Makeup & Beauty Products: NARS The Multiple Stick

12. YSL Baby Doll Kiss & Blush Lips & Cheeks

If you like a more saturated color in a product that takes up even less space, then opt for a lip and cheek tint rather than a stick. It won’t work for the eyes, but it’ll give you super gorgeous lips so perhaps the exchange is well worth it.

These lip tints are perfectly blendable for an easy blush application, while they can be built up to opacity on the lips. They keep the lips soft and hydrated without being too matte or glossy. Choose Nude Insolent for a day to day shade, or Fuchsia Desinvolte for something more dramatic. They are available at Net-a-Porter .

Best Travel Makeup & Beauty Products: YSL Baby Doll Kiss & Blush Lips & Cheeks

13. Stila Stay All Day Waterproof Liquid Eye Liner

I normally wouldn’t bother with a liquid liner while traveling – I find it much easier to apply dampened eyeshadow with a small angled brush. However, for many women that sharp wing is a must, in which case this waterproof liquid eyeliner is awesome to have. It won’t budge on hot days nor will it require touch-ups, and the design is sleek and streamlined so it’ll fit in any travel makeup bag with ease. You can purchase it at Sephora .

Best Travel Makeup & Beauty Products: Stila Stay All Day Waterproof Liquid Eye Liner

14. Nudestix Nudies Matte Blush & Bronze

I’m not quite done with stick products yet! They’re just so convenient for travel beauty on the go. Many folks prefer doing all-cream looks when they travel, so these sticks are perfect for contouring and blush. They can go anywhere on the face, and they even come with a brush on one end for blending. Choose Bondi Bae as a contour shade for lighter skin or Deep Maple, Eh as a contour shade for darker skin. Both are available, along with three blush shades at Sephora .

Best Travel Makeup & Beauty Products: Nudestix Nudies Matte Blush & Bronze

15. Tarte Tarteist PRO Glow To Go Highlight & Contour Palette

If you prefer powders, this little set is perfection. It includes a bronzer, highlighter, and blush in a sturdy package, and a nicely large mirror. All three shades can also be applied as eyeshadows, so you can leave your eyeshadow palette at home. I love this kit because the highlighter and blush are both gorgeous glowy, but the contour shade is perfectly matte. You can buy it from Ulta .

Best Travel Makeup & Beauty Products: Tarte Tarteist PRO Glow To Go Highlight & Contour Palette

16. Absolutely Lush Trifold Lighted Makeup Mirror

Whether you’re staying at a hostel, hotel, or Airbnb, don’t expect an amazing mirror. It’s better to bring your own! I find most palettes have a decent enough mirror, but if you’re traveling without one, or if you want the best visibility possible, then consider this lighted makeup mirror , which is fitted with LED light strips.

It magnifies, but not overly so, so you can see your whole face but get a precise makeup application. The light is adjustable, so you can see your face clearly even in the dark but without getting blinded. It has a foldable design that will allow it to fit easily in your bag, and you can keep it charged with a USB cord or batteries! Buy it on Amazon !

Best Travel Makeup & Beauty Products: Absolutely Lush Trifold Lighted Makeup Mirror

17. Travel Makeup Bag

This little bag is perfect. It’s just big enough to hold all of your travel makeup, but not so big that you’ll be tempted to take unnecessary stuff with you. It has a few compartments for brushes, and a mesh bag in case you want to bring your Beauty Blender-style makeup sponge with you. It’ll hold your goodies securely, so you know nothing will move around or get damaged. It is made from black nylon for easy cleaning. You can order it from Amazon .

Best Travel Makeup & Beauty Products: Travel Makeup Bag

Photos via @janicejoostemaa, Sephora

These Makeup Palettes Are So Versatile, You Can Stop Overpacking For Good

travel lip palette

If you're obsessed with beauty products, chances are packing for a trip is no easy task. Aside from your hairstyling and skincare essentials, your many makeup products likely take up quite a lot of space in your luggage. Thankfully, there are a few brands that have recognized the need for versatile, travel-friendly makeup palettes.

These makeup palettes are smaller, more versatile, or include a variety of makeup steps in one compact package, so you can spend less time trying to zipper your cosmetic bags closed and more time planning your vacation.

Ahead, you'll find the best travel-friendly makeup palettes around.

Pat McGrath Labs Blitz Astral Quad Eyeshadow Palette

Pat McGrath Labs Blitz Astral Quad Eyeshadow Palette

Go from day to night with the pigmented and shimmery shades of the Pat McGrath Labs Blitz Astral Quad Eyeshadow Palette ($65).

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Charlotte Tilbury Palette of Pops Luxury Eyeshadow Palette

The warm neutral hues of the Charlotte Tilbury Palette of Pops Luxury Eyeshadow Palette ($53) will coordinate well with any outfits you packed for your trip.

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Too Faced Shake Your Palm Palms Palette

The Too Faced Shake Your Palm Palms Palette ($25) is likely smaller than your cell phone, and has enough mattes and neutral shades to create a variety of looks.

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Stila Perfect Me, Perfect Hue Eye & Cheek Palette

You can leave more makeup at home thanks to the Stila Perfect Me, Perfect Hue Eye & Cheek Palette ($39), which includes five eye shadows and two blushes.

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Tom Ford Eye & Cheek Palette

The silky dark shades in the Tom Ford Eye & Cheek Palette ($155) will allow you to create a vacation-ready smoky eye or subtle purple eye look.

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BareMinerals Gen Nude Eyeshadow Palette

Create a work-appropriate everyday eye with the BareMinerals Gen Nude Eyeshadow Palette ($29).

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Stowaway Cosmetics Essential Eye Palette

The tiny Stowaway Cosmetics Essential Eye Palette ($20) is packed with high quality eye shadows and fits in the palm of your hand. It won't take up valuable space in your carry-on, either.

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Tarte Flawless On The Fly Color Collection

Get a rosy glow with the warm peachy hues of the Tarte Flawless On The Fly Color Collection ($19), which comes with a travel-size mascara. The names of the hues are super encouraging too, with names like "ambitious" and "hustle."

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BH Cosmetics Run Wild by Tina Yong

If you prefer a bold eye shadow look, invest in the BH Cosmetics Run Wild by Tina Yong ($24) palette. It's packed with bright purples, reds, greens, and pinks, but also contains neutral-colored blushes and bronzers to complete the look.

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Beauty by POPSUGAR Dawn Eyeshadow Palette

The subtle glow of the shadows in the Beauty by POPSUGAR Dawn Eyeshadow Palette ($42) are just what you need to last through your trip.

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Laura Geller Beauty Montauk Escape Face Palette

You'll look bronzed and beachside-ready thanks to the warm and sexy hues in the Laura Geller Beauty Montauk Escape Face Palette ($32). It contains four creamy eye shadows and a bronzer and blush, so you won't have to take anything else with you.

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The all-in-one makeup palettes we adore commuter tried and tested

travel lip palette

By Rebecca Fearn

Image may contain Skin Human Person and Contact Lens

We do love a good eyeshadow palette , but sometimes a compact, all-in-one set is way more handy. Be it a weekend away or for keeping in your handbag for a commute, face palettes containing both eye and face products are excellent to invest in. It can be hard to find a great face palette that doesn't compromise on quality or versatile shades. We've picked out some of our favourites...

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Tarte Tarteist Trove Make-up Collection, £45, QVC

With plenty of eyeshadow shades to choose from, blush, bronzer, highlighter, mascara, eyeliner, and lip paints you're good to go.

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Charlotte Tilbury Instand Look In A Palette in Seductive Beauty, £49, charlottetilbury.com

Charlotte Tilbury prizes itself on the quality of its products, from the buttery soft textures to the stunning array of shades. Containing a bronzer, highlighter, two blushers and three eyeshadow shades, this is great value for money and makes for the most gorgeous weekend away palette. If you fancy trying some slightly different shades, give the original Natural Beauty palette a look.

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Bobbi Brown Sultry Nude Eye & Cheek Palette, £48, bobbibrown.co.uk

This limited edition palette contains the most perfect neutral set of shades. From the muted rose blusher to the four pigmented eye shades, we just can't pick which shade is our favourite!

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Stila Perfect Me, Perfect Hue Eye & Cheek Palette, £28, stila.co.uk

A fairly recent launch to the brand, we can't imagine life without Perfect Me, Perfect Hue these days. Our favourite thing about this super pretty palette is that it comes in four shades to suit all skin tones. We'd like them all, please.

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Jouer Ready To Wear Palette - Cool Collection, £35, cultbeauty.co.uk

This chic, minimalistic palette contains the most stunning lilac-toned eye colours and a pretty hot pink blush among other gorgeous shades. It also comes with a mirror, which comes in super useful for on the tube touch-ups!

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Kevin Aucoin The Art of Makeup: The Essential Eye & Face Palette, £78, cultbeauty.co.uk

The great thing about this luxe palette is it has a whopping selection of six eyeshadow shades and two bronzer and two blusher hues. The eyeshadows in particular are completely stunning. We adore the mock-croc packaging, too.

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Tom Ford Soleil Eye & Cheek Palette in Solar Exposure, £98, launching 27 February exclusive to Selfridges

There's nothing quite like a Tom Ford palette, and this dreamy white package is worth the extravagant price tag as an extra special treat. With a stunning muted blusher and shimmering highlighter, along with four neutral eye hues, this is one of the dreamiest palettes around right now.

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NYX Professional Makeup Go to Palette in Wanderlust, £14, boots.com

We love a bargain and NYX's palette - packed full with 9 colours in total - makes for an incredibly purse-friendly deal. The product has a particularly Autumnal feel to it with the warm, muted shades.

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Lock your look in place with an eyeshadow primer

By Lucy Partington

These cream bronzers are so convincing, they practically bring sunshine to your makeup bag

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Home » Shopping

9 Best Lip Palettes Of 2024, According To A Permanent Makeup Artist

Look breathtakingly gorgeous with different lip shades that create a highlighted look.

Alysha Tucker

Alysha Tucker is a certified permanent makeup artist, specializing in brows and lips. She is also the owner of Blush Baby Los Angeles. After graduating in 2018 from Elite Permanent Makeup in Santa Monica, CA, Alysha, has worked alongside so... read full bio

Srijita De

Srijita De is a makeup and fashion enthusiast with a passion for empowering readers through practical tips and tricks to present their best selves with confidence. Armed with a postgraduate degree in ... read full bio

Rajeshwari Das

Rajeshwari is a dedicated fitness and lifestyle enthusiast, deeply committed to enhancing our readers’ well-being and vitality. She has a master’s degree in Journalism & Mass Communication from th... read full bio

Srijani Roy Chowdhury

Srijani is an associate commerce editor with a master's degree in journalism and mass communication from the University of Calcutta, West Bengal. She is certified in makeup techniques and is also a ce... read full bio

Lip Palettes For Make-Up

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No one wants the hassle of sifting through (and buying) multiple lipsticks for a bomb makeup session on a regular basis. All you need to do is look for the best lip palette that can help you slay whatever event you are planning to attend. A little pop of color is great, but it is natural to get bored of seeing the same colors on your lips all the time. It feels good to try something different. This is where a lip palette comes in. You can go for a full nude lip or a bold red pout without using multiple products. To help you out, we have listed the 9 best lip palettes with positive reviews online that are available right now. These palettes are sure to satisfy the lipstick lover in you. Check them out below!

In This Article

What Is A Lip Palette?

A lip palette features multiple lip colors of matte, creamy, or glossy finish. Some lip palettes provide multi-finish lip colors as well. Lip palettes essentially allow you to create different custom looks by mixing and matching shades. They come in compact configurations and are mostly travel-friendly.

How To Use A Lip Palette?

A lip palette features a lip applicator brush which can be used to apply lip colors on your lips in just one swipe. Certain lip palettes offer a double-ended brush and even a mixing palette for easy application and exceptional results.

Best Lip Palette For Every Lip Make-Up

1. best drugstore: maybelline lip color palette by lip studio.

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This drugstore lip palette from Maybelline, a celebrity-endorsed brand, includes 8 gorgeous shades from flattering nudes to provocative plums to create statement-making looks. It allows you to create your own customized lip color by mixing and matching different shades. With a range of different shades to choose from, it offers infinite options. To create a highlighted look, apply deep color shades all over the lips and work with nudes in the center of the lips. Also, two contrasting colors can be used to create contrast split lips. Here’s a personal review video that details the tester’s experience to help you get a better understanding of the product.

  • Brush for easy application
  • A wide range of lip colors
  • Compact design
  • Ideal for skin tones
  • Not cruelty-free

"I've been experimenting with this lip product and like its versatility. The palette lets me customize colors suitable for my skin tone. The colors are on the sheer side but offer a good lasting tint. These also keep my lips moisturized for long."

2. Best Multi-Finish: L’Oreal Paris La Palette/ Lip by Color Riche

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Finding the best lip palette can be confusing when there are a variety of options to choose from. This lip palette from L’Oreal Paris features 8 expertly crafted shades to create your custom shade. The multi finish lip palette can be used to create different types of finish with its cream, matte, and highlighter shades. The product features 3 different types of looks- so flushed, pillow matte, and pink seductress. The lip palette also comes with a brush for application.

  • Multi-finish
  • Includes 8 different shades
  • Includes an applicator brush
  • Drugstore lip palette
  • May not suit people with darker skin tone

"I like this lip palette for its true-to-color shades and lasting power. It has both matte and gloss finishes to suit different makeup looks. The pigmented colors blend smoothly for customized shades. It's a staple in my purse for those on-the-go needs."

3. Best High Pigmentation Formula: Anastasia Beverly Hills Lip Palette

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With this matte lip palette from Anastasia Beverly Hills, you will never have to worry about running out of options. This lip palette deserves a spot in our list of the best lip palette for its vivacious range of lip colors. The high-quality product features 18 lip colors of matte finish with long-lasting and high pigmentation formula. for exceptional results. It has every makeup artistry shade you can possibly imagine from bold, nudes, to even black and white. The dual-ended brush and metal mixing palette offer a professional quality application to amateurs. Alysha Tucker , a permanent makeup artist, remarks, “These shades are very pigmented, making them a very good choice for those who have darker lips.”

  • 18 different lip colors
  • Matte finish
  • Rich pigmentation
  • The dual-ended brush makes application easy
  • Features a metal mixing palette
  • Some shades may be a little too loud

"After using this lipstick palette for several special occasions it is now a staple in my kit. The texture is good and I can easily mix colors to create different looks. The shades are vibrant and creamy and have good staying power."

4. Best Vegan: e.l.f.  Cosmetics Runway Ready Lip Palette

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If you are looking for a vegan and cruelty-free option of lip palette, then you might want to consider the Runway Ready Lip Palette by e.l.f. Cosmetics. The palette includes 6 lip shades from deep red to soft pink. Reviewers highly recommend using this lip color palette for everyday natural looks. The creamy rich formula will feel light on your lips and has the texture of a balm. The shades provide nourishment to your lips as they are infused with coconut oil, shea butter, and grape seed oil. The palette features a compact case that is perfect for travel and includes a lip brush for a smooth application. It is the best lip color palette.

  • Nourishing formula
  • Includes a lip brush
  • Feels lightweight on the lips
  • Cruelty-free
  • Fewer options compared to other lip palettes

"This lip palette has shades suitable for both daily and occasional looks. These give a natural lip look — think sheer, tinted balm rather than full-on lipstick. It's a convenient, travel-friendly option for those who don't mind reapplying. The colors are both blendable and buildable for a glossy, lightweight touch."

5. Best Long-Lasting: W7 Lip Explosion Lip Colour Palette

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Finding the best lip palette can be tricky. Whether you want brows, nudes, copper tones, or pink, the W7 Lip Explosion Lip Colour Palette has it all. The lip palette comes in a compact tin case and consists of 12 lip colors. Not just that, the palette offers 6 shimmer and 6 matte shades. The long-lasting formula is perfect for long dates and late nights and high pigmentation offers smooth consistency. It is the best Nude Lip Palette.

  • Double-ended applicator
  • Matte and shimmer shades
  • Wide range of colors
  • Long-lasting formula
  • High pigmentation
  • Could not find any

"The palette’s versatile range of shades, both matte and shimmery, along with the included brush, makes application a breeze. The lipsticks glide on smoothly and stay on for long hours. It's a good option for a palette that offers both variety and convenience."

6. Best For Classic Look: Em Michelle Phan Shade Play Lip Color Mixing Palette

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A palette with everyday hues that one would use most, Em Michelle Phan offers 3 different finishes of glossy, matte, and classic. The lip palette offers 6 different shades that you can mix and play to create a custom look. It features a combination of colors that can be easily mixed together to create new shades. The all-day wear makeup artistry palette features a unique design and has a lip applicator brush with a separate mixing palette. So what are you waiting for? Gets your hands on this easily blendable lip palette to unleash the artist in you. It is the best Custom Lip Palette with versatile shades that are suitable for everyday wear.

  • Offers three different finishes
  • Includes a lip applicator
  • Features a separate mixing palette
  • Blends easily
  • Slightly expensive

"The palette's versatile shades complement my natural lip color, and I also mix colors to get a unique shade. The brush is quite handy, and the application is smooth on the skin. It's also moisturizing and has good customization potential."

7. Best Travel-Friendly: Graftobian HD Super Lip Palette

Graftobian HD Super Lip Palette

Our next pick for the best lip palette is the HD Super Lip Palette from Graftobian Professional Makeup. With 18 color palettes, a lip brush and a mirror, this professional lip palette offers everything you need to try out a variety of lip colors. The formulas are fully pigmented, buildable, and long-lasting with a semi-matte finish. The three lighter shades at the left column of the palette suit a variety of skin tones. The HD Super Lip Palette is a great pick for makeup artists and professionals and features enough shades to complement every skin tone. The portable and compact makeup case makes it convenient for travel. It is the best selling lipstick color.

  • Features 18 lip colors
  • Time-tested formula
  • Includes a mirror and makeup brush
  • Travel-friendly case

"I find this lipstick palette very versatile and handy for travel. It also has a good range of shadesthat are made without any fragrance. I like the matte finish with long-lasting wearability. The pigmented colors and staying power make it a decent option for use."

8. Best Non-Drying Formula: Smash box Be Legendary Lipstick Palette

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This sleek palette from Smash Box features 14 lip color options with 7 mattes and 7 creams. The hydrating cream formulations offer a satin-smooth finish and are infused with she a butter, vitamin C, and vitamin E. The silky mattes are fortified with vitamins and they set evenly on your lips without causing dryness. Each formula stays true to its colors on photos and is cruelty-free. Crafted without oil, fragrance, or talc, this lip palette from Smash box is truly one of the best lip palettes available in the market today.

  • Offers matte and creamy formulas
  • Infused with vitamins
  • Non-drying formula
  • Free of fragrance, oil, and talc
  • A bit on the pricey side

"This is a must-have product for me! It is a mix of good creamy and matte finish shades that let me nail different makeup looks. The shades blend easily onto the skin and do not cause dryness. The brush is soft to use and makes the application process very easy."

9. Best Antioxidants: Pixi Dulce’s Lip Candy

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This lip palette from Pixi offers an assortment of pink hues that you can play around with to create new looks. The classic lip colors glide smoothly on your lips and add a velvety touch. The formula is infused with minerals and antioxidants to keep your lips hydrated and soft. With great color payoff, these highly pigmented colors by Pixi look flattering on every skin tone. What more? The lip palette serves multiple purposes as they can be used to add a bit of color to your cheeks as well.

  • Creamy and comfortable to wear
  • Multi-use formula
  • Highly pigmented
  • Suitable for all skin tones
  • Fewer options of lip color

"I am in love with the vibrant color selection! The shades are smooth and pigmented, and last for long hours. I use this palette for both my lips and cheek and the colors stick to the skin beautifully without any dryness."

Lip palettes come in vibrant colors and shades. To get the best lip palettes, you must consider a number of factors. So, we are providing a brief buying guide for your help.

Things To Consider Before Buying Lip Palettes

A palette containing a variety of pink-based lip colors is highly recommended if you have a fair complexion. If you have an olive complexion, stay away from bold colors. Olive-toned skin can benefit from berry colors and shades with yellow undertone. Look for a lip palette with a variety of rich, deep berry, or brown-toned lip colors if you have a dark complexion.

For the best value, choose a lip palette with a variety of finishes. The most versatile lip colors are usually those with a satin finish and just a bit of sparkle or shimmer. Owning two or three matte and glossy tones will provide you with enough for blended use. A lip palette that works well will often also contain one or two intense-shine lip glosses that can be applied over each lipstick shade.

  • Portability

One of the important things that you must consider before buying a lip palette is its portability. Selecting a product with a built-in mirror and a lip brush included will give you everything you need for quick touch ups throughout the day. If you want to carry your lip palette regularly, choose a smaller one or one that lets you change your lip look effortlessly.

Infographic: Wearing Lipstick From A Palette: 7 Tips For A Precise And Even Application

Lip palettes can be very resourceful if you like to customize lip colors and create unique looks. These wholesome products often come with a lip brush and a built-in mirror as well. But, to perfect the final look, you will also need a few pro application tips. Check out the infographic below to learn more.

Applying Lipstick from a Palette: 7 Tips (infographic)

Illustration: StyleCraze Design Team

The Bottom Line

Do you get bored wearing the same lipstick shades to all your statement-making events? Would you enjoy trying something new? Then you might want to treat yourself with a few lip palettes. Lip palettes are trendy and an all-in-one product that allows you to create different customized looks. These are travel-friendly and convenient to use. The Maybelline Lip Color Palette By Lip Studio offers an array of trendy shades at an affordable price and in a compact, travel-friendly case, the L’Oreal Paris La Palette/ Lip by Color Riche includes a mix of matte and cream finishes, and the Anastasia Beverly Hills Lip Palette features a high-quality formula ensuring effortless application. You can choose any lip palette right from absolute nude to bold red. You can mix and match the shades according to the outfit and create a new look altogether. They are available in matte, creamy, or glossy finishes. They are often vegan, cruelty-free, and easy to apply. Some shades might be a little loud and may not suit all skin types. So, read the reviews well and perform a patch test before use. You may also consult a professional makeup artist for suggestions if you are confused about which palette to pick.

Frequently Asked Questions

How do you use a lip palette?

Apply your preferred lip color to the center of your upper lip with a lip brush. Then, work your way to the top outside margins of your lips, following your lip shape. Finally, evenly apply the color to your bottom lip.

Which lip shade is most attractive?

The most popular and attractive lip shade color is bright red. But this choice is yours to be made.The top five power colors are nude, light pink, berry red, dark pinks, and bright red.

How many lip palettes should I own?

You may own as many lip palettes as you want or mix and match different lip shades from one lip palette. However, a nude palette, a matte, and a creamy lip palette are must-haves for all.

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  • Fact-checker

Alysha Tucker

Alysha Tucker Permanent Makeup Artist

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travel lip palette

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Ireland Wild Atlantic Way Palette

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NOMAD Air - The Travel Eyeshadow Palette

The Travel Palette

Travel eyeshadow palette.

Please stow your carry-on palette. Travel eyeshadow palette with 6 rich shades curated to create versatile looks from subtle to bold. 3 mattes and 3 shimmers. Cruelty-free and vegan. 100% plastic-free packaging.

  • Extra slim portable case with mirror perfect for travel

PROUD SUPPORTER OF SUSTAINABLE TRAVEL INTERNATIONAL

FREE SHIPPING OVER $60

Dreamed up in the air flying around the world

  • 6 rich shades curated to create versatile looks from subtle to bold
  • 3 mattes and 3 shimmers
  • PETA certified cruelty-free and vegan
  • Free of parabens, phthalates and mineral oil
  • 100% plastic-free packaging
  • 6 x 0.05 oz / 1.5 g
  • Carry-on anytime, anywhere
  • For even more intensity and longer wear, first prime your lids with eye primer
  • Try layering shades for added dimension
  • To avoid fall-out with brush application, first tap your brush gently to remove any excess powder - you’ll still get the high pigmentation!

Mica, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Kaolin, Caprylic/Capric Triglyceride, Ethylhexyl Palmitate, Dimethicone, Silica, Polyisobutene, Bis-Diglyceryl Polyacyladipate-2, Tridecyl Trimellitate, Magnesium Stearate, Dimethicone/Vinyl Dimethicone Crosspolymer, Triethoxycaprylylsilane, Caprylyl Glycol, 1,2-Hexanediol, Tocopheryl Acetate, Phenoxyethanol, Tin Oxide. May Contain (+/-): Iron Oxides (CI77491, CI77492, CI77499), Titanium Dioxide (CI77891), Ultramarines (CI77007), FD&C Red 40 AL Lake (CI16035)

Sustainable Travel International

  • Sustainable Travel International is an international organization dedicated to protecting and conserving our planet’s most vulnerable destinations by transforming tourism’s impact on nature and people
  • With every purchase of the NOMAD Air The Travel Palette we will offset 70kg of carbon with Sustainable Travel International’s mix of high quality forestry, energy and blue carbon projects
  • That 70kg of CO2 we offset with your purchase equals to an average of 5 new trees planted 🌳

Welcome back to the Golden Age of Flying!

Born with an adventurous spirit and offering dream destinations from around the globe, Nomad Air is in a class above the rest. Come aboard to enjoy impeccable service and first-class products as we take off into the skies. Whether on a long-haul or hopper flight, you'll experience a world of starry-eyed excitement.

Fly away with Nomad Air and love the journey again!

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Customer Reviews

This palette is perfect for boring, beige looks. You can wack on any matte, tap and shimmer on top and it looks effortless. I like that it’s compact and easy to use on days when I want to play with makeup but I simply don’t have the time to do an intricate eye look.

NOMAD knows how to make eyeshadow palettes. They can create stunning and creative color stories. This palette is not their most imaginative, however it is absolutely beautiful and such a great everyday palette that can do day and evening looks effortlessly. Easy to blend and all the colors work so well together it’s great for makeup novices.

What a lovely little palette! I keep thinking I’m going to find some way to wear it but unfortunately I am horribly allergic to the eyeshadows. I’m not that sensitive but I am noticeably allergic to the set unfortunately. That said I still love the shades and think it’s a cute set! The blendability of these were a bit minimal for me and I even had primer on but again, still nice and you can tap everything into place nicely still.

Thank you very much for your review and we are so sorry to hear this palette did not work for you.

We do have a 100% satisfaction guarantee on all orders and so would be happy to offer you a free return for a full refund of your purchase.

Antti / Nomad Co-founder

This palette is beautiful, well curated and perfect to bring on your travels! The mixture of shades make it easy to go from day to night look. Love this! ❤️

Facts.net

40 Facts About Elektrostal

Lanette Mayes

Written by Lanette Mayes

Modified & Updated: 17 May 2024

Jessica Corbett

Reviewed by Jessica Corbett

40-facts-about-elektrostal

Elektrostal is a vibrant city located in the Moscow Oblast region of Russia. With a rich history, stunning architecture, and a thriving community, Elektrostal is a city that has much to offer. Whether you are a history buff, nature enthusiast, or simply curious about different cultures, Elektrostal is sure to captivate you.

This article will provide you with 40 fascinating facts about Elektrostal, giving you a better understanding of why this city is worth exploring. From its origins as an industrial hub to its modern-day charm, we will delve into the various aspects that make Elektrostal a unique and must-visit destination.

So, join us as we uncover the hidden treasures of Elektrostal and discover what makes this city a true gem in the heart of Russia.

Key Takeaways:

  • Elektrostal, known as the “Motor City of Russia,” is a vibrant and growing city with a rich industrial history, offering diverse cultural experiences and a strong commitment to environmental sustainability.
  • With its convenient location near Moscow, Elektrostal provides a picturesque landscape, vibrant nightlife, and a range of recreational activities, making it an ideal destination for residents and visitors alike.

Known as the “Motor City of Russia.”

Elektrostal, a city located in the Moscow Oblast region of Russia, earned the nickname “Motor City” due to its significant involvement in the automotive industry.

Home to the Elektrostal Metallurgical Plant.

Elektrostal is renowned for its metallurgical plant, which has been producing high-quality steel and alloys since its establishment in 1916.

Boasts a rich industrial heritage.

Elektrostal has a long history of industrial development, contributing to the growth and progress of the region.

Founded in 1916.

The city of Elektrostal was founded in 1916 as a result of the construction of the Elektrostal Metallurgical Plant.

Located approximately 50 kilometers east of Moscow.

Elektrostal is situated in close proximity to the Russian capital, making it easily accessible for both residents and visitors.

Known for its vibrant cultural scene.

Elektrostal is home to several cultural institutions, including museums, theaters, and art galleries that showcase the city’s rich artistic heritage.

A popular destination for nature lovers.

Surrounded by picturesque landscapes and forests, Elektrostal offers ample opportunities for outdoor activities such as hiking, camping, and birdwatching.

Hosts the annual Elektrostal City Day celebrations.

Every year, Elektrostal organizes festive events and activities to celebrate its founding, bringing together residents and visitors in a spirit of unity and joy.

Has a population of approximately 160,000 people.

Elektrostal is home to a diverse and vibrant community of around 160,000 residents, contributing to its dynamic atmosphere.

Boasts excellent education facilities.

The city is known for its well-established educational institutions, providing quality education to students of all ages.

A center for scientific research and innovation.

Elektrostal serves as an important hub for scientific research, particularly in the fields of metallurgy, materials science, and engineering.

Surrounded by picturesque lakes.

The city is blessed with numerous beautiful lakes, offering scenic views and recreational opportunities for locals and visitors alike.

Well-connected transportation system.

Elektrostal benefits from an efficient transportation network, including highways, railways, and public transportation options, ensuring convenient travel within and beyond the city.

Famous for its traditional Russian cuisine.

Food enthusiasts can indulge in authentic Russian dishes at numerous restaurants and cafes scattered throughout Elektrostal.

Home to notable architectural landmarks.

Elektrostal boasts impressive architecture, including the Church of the Transfiguration of the Lord and the Elektrostal Palace of Culture.

Offers a wide range of recreational facilities.

Residents and visitors can enjoy various recreational activities, such as sports complexes, swimming pools, and fitness centers, enhancing the overall quality of life.

Provides a high standard of healthcare.

Elektrostal is equipped with modern medical facilities, ensuring residents have access to quality healthcare services.

Home to the Elektrostal History Museum.

The Elektrostal History Museum showcases the city’s fascinating past through exhibitions and displays.

A hub for sports enthusiasts.

Elektrostal is passionate about sports, with numerous stadiums, arenas, and sports clubs offering opportunities for athletes and spectators.

Celebrates diverse cultural festivals.

Throughout the year, Elektrostal hosts a variety of cultural festivals, celebrating different ethnicities, traditions, and art forms.

Electric power played a significant role in its early development.

Elektrostal owes its name and initial growth to the establishment of electric power stations and the utilization of electricity in the industrial sector.

Boasts a thriving economy.

The city’s strong industrial base, coupled with its strategic location near Moscow, has contributed to Elektrostal’s prosperous economic status.

Houses the Elektrostal Drama Theater.

The Elektrostal Drama Theater is a cultural centerpiece, attracting theater enthusiasts from far and wide.

Popular destination for winter sports.

Elektrostal’s proximity to ski resorts and winter sport facilities makes it a favorite destination for skiing, snowboarding, and other winter activities.

Promotes environmental sustainability.

Elektrostal prioritizes environmental protection and sustainability, implementing initiatives to reduce pollution and preserve natural resources.

Home to renowned educational institutions.

Elektrostal is known for its prestigious schools and universities, offering a wide range of academic programs to students.

Committed to cultural preservation.

The city values its cultural heritage and takes active steps to preserve and promote traditional customs, crafts, and arts.

Hosts an annual International Film Festival.

The Elektrostal International Film Festival attracts filmmakers and cinema enthusiasts from around the world, showcasing a diverse range of films.

Encourages entrepreneurship and innovation.

Elektrostal supports aspiring entrepreneurs and fosters a culture of innovation, providing opportunities for startups and business development.

Offers a range of housing options.

Elektrostal provides diverse housing options, including apartments, houses, and residential complexes, catering to different lifestyles and budgets.

Home to notable sports teams.

Elektrostal is proud of its sports legacy, with several successful sports teams competing at regional and national levels.

Boasts a vibrant nightlife scene.

Residents and visitors can enjoy a lively nightlife in Elektrostal, with numerous bars, clubs, and entertainment venues.

Promotes cultural exchange and international relations.

Elektrostal actively engages in international partnerships, cultural exchanges, and diplomatic collaborations to foster global connections.

Surrounded by beautiful nature reserves.

Nearby nature reserves, such as the Barybino Forest and Luchinskoye Lake, offer opportunities for nature enthusiasts to explore and appreciate the region’s biodiversity.

Commemorates historical events.

The city pays tribute to significant historical events through memorials, monuments, and exhibitions, ensuring the preservation of collective memory.

Promotes sports and youth development.

Elektrostal invests in sports infrastructure and programs to encourage youth participation, health, and physical fitness.

Hosts annual cultural and artistic festivals.

Throughout the year, Elektrostal celebrates its cultural diversity through festivals dedicated to music, dance, art, and theater.

Provides a picturesque landscape for photography enthusiasts.

The city’s scenic beauty, architectural landmarks, and natural surroundings make it a paradise for photographers.

Connects to Moscow via a direct train line.

The convenient train connection between Elektrostal and Moscow makes commuting between the two cities effortless.

A city with a bright future.

Elektrostal continues to grow and develop, aiming to become a model city in terms of infrastructure, sustainability, and quality of life for its residents.

In conclusion, Elektrostal is a fascinating city with a rich history and a vibrant present. From its origins as a center of steel production to its modern-day status as a hub for education and industry, Elektrostal has plenty to offer both residents and visitors. With its beautiful parks, cultural attractions, and proximity to Moscow, there is no shortage of things to see and do in this dynamic city. Whether you’re interested in exploring its historical landmarks, enjoying outdoor activities, or immersing yourself in the local culture, Elektrostal has something for everyone. So, next time you find yourself in the Moscow region, don’t miss the opportunity to discover the hidden gems of Elektrostal.

Q: What is the population of Elektrostal?

A: As of the latest data, the population of Elektrostal is approximately XXXX.

Q: How far is Elektrostal from Moscow?

A: Elektrostal is located approximately XX kilometers away from Moscow.

Q: Are there any famous landmarks in Elektrostal?

A: Yes, Elektrostal is home to several notable landmarks, including XXXX and XXXX.

Q: What industries are prominent in Elektrostal?

A: Elektrostal is known for its steel production industry and is also a center for engineering and manufacturing.

Q: Are there any universities or educational institutions in Elektrostal?

A: Yes, Elektrostal is home to XXXX University and several other educational institutions.

Q: What are some popular outdoor activities in Elektrostal?

A: Elektrostal offers several outdoor activities, such as hiking, cycling, and picnicking in its beautiful parks.

Q: Is Elektrostal well-connected in terms of transportation?

A: Yes, Elektrostal has good transportation links, including trains and buses, making it easily accessible from nearby cities.

Q: Are there any annual events or festivals in Elektrostal?

A: Yes, Elektrostal hosts various events and festivals throughout the year, including XXXX and XXXX.

Elektrostal's fascinating history, vibrant culture, and promising future make it a city worth exploring. For more captivating facts about cities around the world, discover the unique characteristics that define each city . Uncover the hidden gems of Moscow Oblast through our in-depth look at Kolomna. Lastly, dive into the rich industrial heritage of Teesside, a thriving industrial center with its own story to tell.

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The Trash and Treasures of Temu

How are these headphones $4.98 and every other question you have about the chaotic new everything store..

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Maybe you first clocked it during the Super Bowl, when its “Shop Like a Billionaire” jingle aired not once, not twice, but six different times. Maybe the site has been haunting you on Facebook and Instagram with targeted ads for products that are implausibly priced (a six-pack of bras, $16.58) and at times delightfully niche (a silicone nose model for piercing practice, $3.98). Or maybe you went to visit your parents one day only to find their home and garage teeming with cheap gadgets from China that they bought from a fun new app. Temu, which is both an app and a website, launched Stateside in September 2022. As of December 2023, it serves approximately 30 million daily users in the U.S. and was the most downloaded free app of last year. But while Temu may feel like a new kind of retail experience, it’s really just a turbocharged amalgamation of things we’ve seen before: the scale of Amazon and vastness of its merchandise selection, the aggressive advertising of Wish, the treasure hunt of a Ross or Marshalls, and the mobile gamification of commerce à la Candy Crush. And in a time of high inflation — as venture-subsidized start-ups shutter and even dollar-stores prices rise — Temu can feel like the last affordable shopping destination left.

What exactly is it?

At its core, Temu is just a giant marketplace where manufacturers and suppliers — around 80,000 of them, mostly based in China — can showcase their goods and sell them directly to consumers abroad. It’s up to the vendors to list their inventory on Temu’s site, but Temu will manage almost everything else: setting the prices, customer service, dealing with Customs, and handling payments and returns.

So it’s just Amazon but based in China?

Many of the manufacturers that sell stuff on Temu also supply goods to Amazon (and stores like Target and Walmart). Still, there are a few key differences between the two businesses. While Amazon owns some of its inventory — maybe purchased from a wholesaler or stocked as part of the company’s private label — Temu doesn’t own the products it sells. Amazon has been optimized for fast delivery, erecting a vast infrastructure of trucks and warehouses. Temu has optimized for lower prices. Its delivery system, which relies mostly on third-party shipping services like USPS, typically takes a week or longer, but the prices on average are noticeably lower than Amazon’s. John Deighton, a professor at Harvard Business School who studies consumer behavior, believes Temu’s “long-term strategy is to really hurt Amazon.”

How does it make money if everything’s so cheap?

By cutting out the intermediary steps between factories and consumers, Temu claims it can price products lower than most retailers. But experts hypothesize that Temu is most likely subsidizing at least part of the cost of its products in order to gain market share. John Deighton, a professor of consumer behavior at Harvard Business School, says he has seen an analysis of Temu’s financials that suggests no matter how much stuff it’s selling, it can’t be making up for what it’s losing. “It’s not just a loss; it’s a hopeless loss,” he says. “It’s on a scale that no amount of volume is going to redeem.” China Merchants Securities, a brokerage firm, estimated in 2022 that Temu is losing between $588 million and $954 million a year. Juozas Kaziukėnas, founder of e-commerce intelligence firm Marketplace Pulse, calls the strategy a “shock-imposed buy”: When the price of something is so unbelievably low that customers have no choice but to hit “purchase.”  

Who is paying for this, then?

One reason Temu can afford to lose so much money is that its parent company, PDD Holdings, is a Chinese e-commerce giant whose revenue for the fiscal year 2023 was $34.88 billion. PDD Holdings is notorious for its brutal “996” work culture, in which employees work from 9 a.m. to 9 p.m. six days per week. According to the newspaper Nikkei Asia, PDD employees use pseudonyms at work and are discouraged from socializing with one another. The company has a strict clock-in, clock-out system, in which being even one minute late results in the deduction of one hour’s pay. PDD’s work culture was particularly scrutinized after the deaths of two of its employees. The first, in 2020, involved a 22-year-old who suddenly died while walking home at 1:30 a.m. after working late; the other, in January 2021, occurred when an engineer on leave jumped off the 27th story of an apartment building. An anonymous venture capitalist in San Francisco says of PDD, “It’s just one of the most insanely hardworking, brutal cultures, even in China. The intensity is unparalleled.” (When asked about the PDD work culture, a Temu spokesperson said, “We take pride in our energetic and creative team.”)

Is the website supposed to give me a headache?

Temu’s app and website feel like a cross between a carnival and a Pennysaver catalogue on steroids: There are lightning deals and limited-time offers, countdown timers and random-prize draws, all of them dangling the possibility of a rebate or discount (many of which expire after 60 minutes). You can play games like Fishland, in which feeding a certain number of fish wins you a free product, and Lucky Flip, in which you can earn rewards by matching symbols on cards. Occasionally, a picker wheel will pop up, tempting you to spin to win a discount. But as novel as this may seem to Americans, this chaotic, arcadelike shopping experience is not new to Chinese e-commerce — AliExpress has been using similar tactics for nearly a decade.

Is any of this stuff good?

Temu is dizzying: more than 3 million product listings, divided into 33 categories further split into dozens of subcategories. To figure out what people are buying, I reached out to both avid consumers and professional product reviewers. Many use the site as a place to buy unglamorous sundries they’d normally get from Amazon. One 20-something Goldman Sachs analyst uses it to purchase items for her pet: enrichment toys, treat dispensers, and water bottles. A venture capitalist says he ordered blackout curtains on the app when he realized they were far cheaper on Temu ($10) than on Amazon ($20).

travel lip palette

Dorothy, a Chicago-based lawyer, first heard about Temu at her favorite dollar store when buying craft supplies. “I overheard some of the crafty mavens in the aisle talking. ‘Girl, you got to go on Temu,’” she says. She has spent $5,643.27 on Temu since January 2023 and found success in a few categories. “The jewelry is fantastic,” Dorothy says. She recently bought her daughter a customized 925-sterling-silver necklace (“A Sex and the City necklace like Carrie had”), which was received enthusiastically. She has also been pleased with purchases that are functional but can be disposed of quickly, like press-on nails and silk flowers for crafts, and she’ll also buy things she wants to try once but doesn’t wish to spend a lot of money on: silver lamé leggings and 89-cent clip-on bangs she keeps around so that when she suddenly has the impulse to get bangs, she can “put those on and stop myself.”

What’s with all the knockoffs?

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The site abounds with close and not-so-close replicas of beloved products: There are copies of the viral Bogg bag , Yeezy Runners , Crocs , the 40-ounce Stanley tumbler , and even the Apple Watch . The site is also saturated with facsimiles of popular makeup and skin-care products, like a Tarte Shape Tape look-alike ($1.79) and something that resembles the Dior Lip Glow Oil ($2.69). The quality of the knockoffs can be a toss-up, though; Dorothy, for instance, is partial to a pair of $20 fake Ferragamo shoes that she calls her “fake-a-gamos,” but had to give away an Izod-polo-shirt look-alike because the logo looked like a “drunk alligator.”

Do I really dare use Temu lip oil?

“Once you start testing the formula, the texture, I would say it’s very different from the original product,” says TikTok influencer Demi Ngai , who has tried many of Temu’s beauty offerings. The most noticeable difference, she says, is the “overwhelming fragrance” of the Temu version. Dorothy’s review is a bit more blunt; Temu’s makeup, in her experience, is “garbage.”

Are any of the knockoffs actually good dupes?

Austin Evans, who reviews gadgets on his YouTube channel , says if he could recommend one tech accessory on Temu, it would be the Razer-mouse dupe, which often costs less than $20 (the price of a real one ranges from $30 to $180). Evans has also found that Temu’s cheap Bluetooth earbuds, the ones that look like AirPods, are “surprisingly good.”

Are the electronics safe?

travel lip palette

There have been reports of Temu-related electrical snafus. In early 2024, a Swiss daily newspaper found that local police had received several reports of cheap electrical goods, such as chargers and batteries, that had caused major fires. Although the origin for these items is unclear, an officer on the Aargau police department’s TikTok account later named Temu as a “cheap platform” whose electrical goods may not adhere to certain standards and certifications. And earlier this year, a consumer-watchdog group in the U.K. tested eight heaters — three from Temu and five from TikTok Shop — and found that six were unsafe and posed fire hazards and explosion threats. Shortly after the report was released, Temu removed the heaters from its site. “We expect our sellers to meet the standards required by the markets they sell to,” a spokesperson said. “We adopt a comprehensive approach to vetting the merchants who sell products through our platform.”

Didn’t I just see some of this stuff on Etsy?

Many artists and small-business owners have found copies of their work being sold on the website. Jessi Roberts, founder of a Texas-based accessory and apparel business called Cheekys, hadn’t heard of Temu until her customers began sending her screenshots of the site, which listed counterfeit versions of her earrings — and even used her own product images. “They will pull every picture off our website,” she says. Even now, her customers will tag her in a Temu ad or comment on Temu’s Instagram post when they spot counterfeits, but their loyalty can backfire: “The problem is that the second they start talking about Temu or commenting on their post, Temu’s ads start coming to them hot and heavy.” Roberts and her lawyer, Andrea Sager, say they have submitted takedown requests for copied products dozens of times, most of which have been futile — only after Time published an article about her stolen designs did Roberts receive a message from a Temu employee letting her know that they had removed the counterfeit products. Sager, who represents small-business owners, says she is constantly on Temu’s website looking for her clients’ work. (“Temu has strict policies against sellers who infringe on intellectual-property rights,” a spokesperson said. “When we receive reports of infringement, we promptly investigate each case and take appropriate action.”)

What are the weirdest things Temu sells?

Many of the oddest wares I came across on Temu call to mind the Japanese term chindōgu , which literally translates to “unusual tool” and denotes a bewildering but impressive Japanese invention that solves an ultraspecific problem: butter in the form of a glue stick, a fan attachment for chopsticks to cool down noodles, a toilet-roll dispenser affixed to a headband for chronic nose-blowers. One day, on a whim, I typed the word silicone into the search bar, which yielded a seven-piece set of soft silicone body parts for piercing practice , silicone foot models, a silicone back-scrubber belt , sex dolls that looked like AI avatars in three dimensions , and an “artificial booty shaper” that was basically a pair of flesh-colored underwear made of silicone with extra padding on the butt (and a butt crack to make it look more realistic).

What happens when you buy something?

To find out, I placed two orders. My total haul, which was 29 items chosen through a mix of recommendations, curiosity, and personal need, came out to $120.08. From the moment I hit “purchase” to when the packages arrived from China, I received 12 emails updating me on their every move. Each order came in a large white plastic mailing bag. Inside, many of the items appeared to be in their original factory packaging, labeled with the manufacturer’s name, address, and batch number.

Is there anything a buyer should be wary of?

We asked people to share their biggest Temu flops. If there’s anything to stay away from, Evans says, it’s video games, especially those for the Nintendo Switch. Even if they look very realistic, there’s a chance that they could be counterfeit. Installing them, he has heard, can get your Switch console banned. Dorothy’s Temu fail was a nearly five-foot-tall stuffed giraffe she bought for her grandson — it was also one of the more expensive items she has ever bought on the site, at $63. When the giraffe arrived, it wouldn’t stand on its legs, so her grandson had no choice but to play with what resembled a wounded animal.

My own experience confirmed that no matter what category you’re looking at, Temu can be hit or miss. The first order, which took seven days to arrive, contained wireless earbuds, a compact desktop vacuum cleaner, ear-protection covers, silicone socks, white foam slippers, a neck fan, a gooseneck phone holder, and a Montessori tooth model, which I had hoped would convince my toddler to brush his own teeth. The silicone socks were covered in a fine white powder; the neck fan’s cooling power was weak. While Evans had spoken highly of the electronics, the wireless earbuds simply refused to connect to my phone, and I could not figure out how to use the vacuum cleaner.

But when my second package came, ten days after the order date, I was pleasantly surprised. There were still some duds, like a heated eyelash curler that performed worse than the non-heated ones that I already own and a pair of silicone stick-on nipple covers that were not as sticky as I would have liked. Still, I was satisfied with the quality of the wet bag for diapers and clothes, the tabi socks , a pair of grippy socks that can be used for Pilates , and this precision pin-tail comb with a stainless-steel tip , which has a substantial weight to it and is very similar to this Y.S. Park one I have that costs ten times more.

Okay, but was anything you ordered actually good ?

YouTuber Matt Shaver told me he’d had good luck with Temu’s jeans, which inspired me to try some for myself. After some browsing, I landed on this $19.11 pair — both because I liked their baggy shape and contrast stitching, and also because they had the highest percentage of cotton (95 percent cotton, 5 percent polyester). These jeans ended up being my most shocking discovery: comfortable, snug around the waist but baggy through the legs (which is how I like jeans to fit), and remarkably reminiscent of the much beloved Rudy Jude utility jeans and these double-knee painter pants by Stan Ray . Upon closer examination, some of the seamwork reveals the lower quality, but the jeans are no worse than what you would buy at any other apparel chain that makes its clothes in China (like Gap or Zara). My other Temu win was this two-in-one box cutter and thermal-paper corrector , which works a bit like magic: You swipe it across a label taped to a box that you want to reuse and the label’s text disappears.

Is there any way to decrease my odds of buying pure junk?

On a Reddit thread , one user shared a hack for finding quality products on Temu: Simply locate an item with excellent reviews on Amazon, upload the image to Google Lens, and “you will almost always find links to the exact same item on Temu for a much lower price.” If you’re looking at a Temu listing that doesn’t have quite enough information, you can do the same trick in reverse to read the product’s Amazon reviews.

How much Temu are Americans buying?

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In December, research firm Cargo Facts Consulting aggregated data showing that Temu shipped around 4,000 tons of goods per day. In the same way that Temu has bypassed typical wholesalers to work directly with factories, the company has also done something unprecedented in the air-cargo industry: working directly with commercial airlines themselves rather than exclusively through freight forwarders, which it’s able to do because of its massive volume of goods. Sunandan Ray, CEO of freight-forwarding company Unique Logistics International, claims that, to expand shipping capacity, Temu has even gone directly to charter-flight operators — which would mean the company is effectively hiring an entire plane for its own purposes. “The airlines themselves cannot cope with this traffic, so Temu needs other options,” says Ray. Temu is shipping such an enormous volume of goods to the U.S. that it has helped spur the recovery of the air-cargo industry, which had flagged during the pandemic. Niall van de Wouw, the Chief Airfreight Officer at freight analytics company Xeneta , compares Temu’s effect on the air-cargo industry to the role PPE like N95 masks played at the start of the pandemic in 2020. “It’s nearly impossible to have a conversation about air freight in Asia-Pacific and not mention Temu or Shein,” he says.   

How are USPS drivers feeling about Temu?

Sean Fogelson, a former USPS delivery person in Cincinnati who works as a comedian, heard about Temu in June 2023 after orders started taking over his delivery load: “It just kept coming, and I’m like, What the hell is this shit, man? ” He coined the term Temu tired, which was the basis of a TikTok video that went viral.

Fogelson was especially frustrated with Temu’s packaging — the way the company would put an entire order’s worth of items in a single bag (as opposed to a sturdier box). On the USPS sub-Reddit, others agreed, harping especially on the “shrink wrap”–like packaging that often turns the parcel into an unwieldy, irregularly shaped object. Schlepping several of these packages around can be particularly burdensome for carriers because they can’t always fit them into their satchels.

Is the company spending a fortune on import taxes?

No. In fact, it’s spending very little by taking advantage of a consumer loophole known as the de minimis value, which applies to shipments so small they don’t warrant taxes or duty. In the U.S., shipments that contain merchandise with a value under $800 do not need to pay duties. The average Temu order size is $25, according to a Wired report , so the majority fall under the exemption.

According to a May 2023 report delivered to Congress, Temu and Shein were likely responsible for more than 30 percent of incoming international shipments falling under the de minimis provision. In 2022, U.S. Customs and Border Protection cleared 685 million de minimis shipments. The report points out that Temu’s business model relies on this provision, which allows the company to circumvent compliance with forced-labor restrictions, customs duties, and facing “the same level of customs scrutiny that other retailers might face” since de minimis shipments also bypass inspection. In 2022, Gap, for instance, paid $700 million in import taxes, H&M paid $205 million, and Shein and Temu paid zero.

What about the labor conditions?

Because Temu does not own its products or operate its own factories, the origins of its goods can be difficult to trace. Still, both the U.S. government and experts have claimed that Temu is laissez-faire when it comes to keeping its supply chains free of slave labor. According to a report published by Congress in June 2023, Temu admitted that it does not prohibit third parties from selling products originating from Xinjiang, where Uyghurs have been abused. And the tech firm Ultra analyzed shipping data and concluded that many of the products listed on Temu’s sister platform, Pinduoduo, some of which were also listed on Temu, came from companies in Xinjiang. (“We strictly prohibit the use of involuntary labor and expect our business partners and sellers to ensure they are compliant with platform rules and the law,” a spokesperson said.)

Are Shein and Temu friends?

Even though their offerings are different, there is certainly some overlap in what the two companies sell — enough to fuel an acrimonious rivalry. In December 2022, just three months after Temu launched Stateside, Shein filed a lawsuit against Temu, accusing the company of paying social-media influencers to make “false and deceptive statements” about Shein and creating fake Shein accounts on Twitter that “[tricked] consumers into believing Temu [was] associated with the brand.” (Temu said it “strongly and categorically rejects all allegations.”) In July 2023, Temu hit back with its own suit against Shein, accusing the fast-fashion retailer of “[forcing] manufacturers to sign loyalty oaths certifying that they will not do business with Temu.” (Both lawsuits were dropped in October.)

On December 13, 2023, Temu filed another lawsuit against Shein. The 100-page complaint accused Shein of using “mafia-style intimidation” against suppliers who “[dared] to work with Temu,” which included “physical detention … personal threats, and illegal seizures of merchants’ personal devices” to access Temu’s confidential information and trade secrets. (One supplier’s representatives, according to the lawsuit, were held in a small room at Shein’s office for up to ten hours.) In pages of corporate trash talk, Temu alleges that Shein did this to persuade suppliers to sign exclusivity contracts and that Shein had illegally seized IP rights. The lawsuit also purports that Shein bombarded Temu with fake copyright takedown requests — 33,000 over ten months — and blatantly copied Temu’s games and “arcade-style” look by poaching its marketing employees. Read the entirety of the lawsuit here .

Is it tee-mo o or teh-moo ?

In its 2023 Super Bowl ad, the company referred to itself as tee-moo (allegedly derived from its motto, “Team up, price down”). Then, in the 2024 Super Bowl commercial, the pronunciation switched to teh-moo. Michael Gross, managing director of the agency hired to produce the ad’s music, said Temu gave them no explanation; the company’s only instruction was to make sure the new pronunciation was heard several times throughout the jingle.

“Team up, price down” — what does that mean?

Group buying, known as tuán gòu in Chinese, involves offering discounted rates for bulk purchases, a concept Temu employs to incentivize consumers’ buying behavior. This is a common practice in China, where community leaders such as grocery-store owners and housewives will gather groups of buyers (often through messenger services like WeChat) who want to go in on a wholesale order together — whether that be groceries or household items like toilet paper. Collective purchases like this give the group access to lower prices. More recently, Chinese e-commerce websites like Temu have applied group-buying tactics both by selling products in bulk at low prices and by offering referral programs through which customers can unlock discounts by sharing links with friends and family.

If I start shopping on Temu, will I be able to stop?

As far as we know, no formal studies have been conducted that showed a link between Temu and a shopping addiction. Still, there are several Facebook groups for “Temu addicts,” and Reddit posts abound with individuals complaining that their mother-in-law or husband — or even themselves — is addicted to Temu. Ngai, the TikTok influencer, describes the experience as being “led down this rabbit hole. It’s Amazon but on steroids. It was just this endless scroll that you could go on for days.” Part of the hook, several shoppers told us, is the sense of embarking on a treasure hunt. “Temu very much feels like the 2024 version of the dollar store when I want to walk around and buy a couple of random things. It’s fun. It’s a little problematic but, largely speaking, appears to be pretty solid,” says Evans, the gadget reviewer. Dorothy, the super-user, is a dedicated shopper of Ross and Primark but says that after a long day at work, there’s something particularly soothing about scrolling through Temu “to see if there’s anything special today.”

I heard Temu is especially popular among boomer women. Why?

The site’s most loyal shoppers are those in the 59-and-older demographic — which has provoked everything from disdain and alarm to pure exasperation from younger generations (a recent Business Insider headline: “Is Your Mom a ‘Temu Victim’?”). Several experts have attributed this to the site’s design, which looks more accessible than Amazon’s. Another has suggested that older shoppers, if they’re less tech-savvy, may be more vulnerable to the psychological manipulations of Temu’s casinolike design. Nostalgia may also be at play: One older shopper told Business Insider that Temu’s offerings remind him of what he used to find on late-night infomercials. Another shopper said the site echoes the now-extinct experience of coming across strange gadgets and knickknacks in the checkout line of Bed Bath & Beyond.

What is this Boston address that shows up when I Google Temu?

Most of the business, including the entire engineering team, is based in China. But Temu is also registered as WhaleCo, Inc., in Massachusetts and headquartered in Boston at 31 Saint James Avenue, Suite 355. Little is known about the operations of the American office. “Temu chose Boston for its office in the U.S. because it offers access to skilled talent and convenient global transportation links,” a company spokesperson said. Deighton’s hypothesis is that the office serves as “an advertising buying station,” i.e., a small team of people whose sole function is to bid on Google AdWords and the like — though this is only a guess. “Somebody has to be placing those orders, and someone’s negotiating quantity discounts with Yahoo and so on,” he says.

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