tourism australia statistics

Travel, Tourism & Hospitality

• Direct tourism GDP growth rate Australia FY 2006-2023

Australia's tourism gross domestic product (GDP) bounced back strong in 2023, recording an increase of 76.6 percent. After witnessing a significant decline in tourism GDP in 2020 and 2021, with tourism GDP taking a massive plunge of 41.1 percent in 2021 as a result of the coronavirus outbreak, the industry appears to be on the road to recovery. 

The state of the tourism industry in 2021

The coronavirus pandemic had an enormous negative effect on the travel and tourism industry worldwide. In Australia, all major tourism-related industries reported a decline in GVA on the previous year. International visitors were also restricted from entering the country, resulting in a significant drop in revenue from international visitors . China, as the origin of the COVID-19 virus, was the first country to be subjected to travel bans. This was particularly damaging to the Australian economy due to the high volume of Chinese visitors that visit Australia for work, leisure, and study.

 Hopes for a trans-Tasman travel bubble 

Just as visitors to Australia were restricted, international travel for Australians became increasingly limited throughout 2020 and 2021. However, with New Zealand’s success at containing the virus , and incidents of COVID-19 in Australia declining at the end of April, the two countries opened negotiations for a “trans-Tasman travel bubble”. The concept would open travel for Australian and New Zealand residents across the Tasman sea, without the need to undergo quarantine in Australia or New Zealand. Unfortunately, after a second wave outbreak of coronavirus in Melbourne and subsequent outbreaks later in the year, the trans-Tasman bubble did not come to pass in 2020.

Growth of direct tourism gross domestic product (GDP) in Australia from financial year 2006 to 2023

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December 2023

FY 2006 to FY 2023

Growth rate is in real GDP. Australia's financial years run from July to June of the following year. For example, FY 2017 starts on July 1, 2016 and ends on June 30, 2017.

Other statistics on the topic Travel and tourism industry in Australia

• Number of outbound tourists from Australia FY 2023, by destination
• Number of international visitors to Australia FY 2023, by country of residence
• Number of international visitors to Australia FY 2010-2023
• Number of domestic overnight visitors Australia 2023, by state visited
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Statistics on " Travel and tourism in Australia "

• Share of the GDP of the tourism sector in Australia 2013-2028
• Direct tourism GDP Australia FY 2006-2023
• Tourism contribution Australia FY 2023, by industry
• Tourism contribution Australia FY 2023, by state
• Number of tourism businesses Australia 2023, by type
• Tourism sector employment Australia FY 2023, by state and type
• Number of international visitors to Australia FY 2023, by age group
• Number of international visitors to Australia FY 2023, by state visited
• Number of international visitors to Australia FY 2023, by purpose of visit
• International visitor trip expenditure Australia FY 2010-2023
• International visitor trip expenditure Australia FY 2023, by country of residence
• Number of outbound tourists from Australia FY 2006-2023
• Number of outbound tourists from Australia 2017-2024, by state of residence
• Outbound tourist trip expenditure FY 2019-2023
• Outbound tourist trip expenditure Australia FY 2023, by destination
• Leading tourism experience interests among outbound travelers Australia 2022
• Leading sport tourism experience interests of outbound travelers Australia 2022
• Number of domestic overnight visitors Australia 2014-2023
• Number of domestic overnight visitors Australia 2023, by purpose of visit
• Domestic overnight tourist trip expenditure Australia FY 2014-2023
• Domestic overnight tourist trip expenditure Australia 2023, by state or territory
• Number of domestic day visitors Australia 2023, by state visited
• Number of domestic day visitors Australia 2023, by purpose of visit

Other statistics that may interest you Travel and tourism in Australia

• Premium Statistic Share of the GDP of the tourism sector in Australia 2013-2028
• Basic Statistic Direct tourism GDP Australia FY 2006-2023
• Basic Statistic Direct tourism GDP growth rate Australia FY 2006-2023
• Basic Statistic Tourism contribution Australia FY 2023, by industry
• Premium Statistic Tourism contribution Australia FY 2023, by state
• Premium Statistic Number of tourism businesses Australia 2023, by type
• Premium Statistic Tourism sector employment Australia FY 2023, by state and type

Inbound tourism

• Premium Statistic Number of international visitors to Australia FY 2010-2023
• Premium Statistic Number of international visitors to Australia FY 2023, by country of residence
• Premium Statistic Number of international visitors to Australia FY 2023, by age group
• Premium Statistic Number of international visitors to Australia FY 2023, by state visited
• Premium Statistic Number of international visitors to Australia FY 2023, by purpose of visit
• Premium Statistic International visitor trip expenditure Australia FY 2010-2023
• Premium Statistic International visitor trip expenditure Australia FY 2023, by country of residence

Outbound tourism

• Premium Statistic Number of outbound tourists from Australia FY 2006-2023
• Basic Statistic Number of outbound tourists from Australia 2017-2024, by state of residence
• Premium Statistic Number of outbound tourists from Australia FY 2023, by destination
• Premium Statistic Outbound tourist trip expenditure FY 2019-2023
• Premium Statistic Outbound tourist trip expenditure Australia FY 2023, by destination
• Premium Statistic Leading tourism experience interests among outbound travelers Australia 2022
• Premium Statistic Leading sport tourism experience interests of outbound travelers Australia 2022

Domestic tourism

• Premium Statistic Number of domestic overnight visitors Australia 2014-2023
• Premium Statistic Number of domestic overnight visitors Australia 2023, by state visited
• Premium Statistic Number of domestic overnight visitors Australia 2023, by purpose of visit
• Premium Statistic Domestic overnight tourist trip expenditure Australia FY 2014-2023
• Premium Statistic Domestic overnight tourist trip expenditure Australia 2023, by state or territory
• Premium Statistic Number of domestic day visitors Australia 2023, by state visited
• Premium Statistic Number of domestic day visitors Australia 2023, by purpose of visit

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Canada at a Glance, 2023 Tourism

In 2023, Canadian domestic travel surpassed pre-COVID-19 levels. International travel—inbound and outbound—has improved compared with 2022; however, it has not fully recovered from the effects of the travel restrictions put in place in 2020. Even though recovery rates have begun to slow, tourism trends continue to increase, in some cases exceeding 2019 levels for number of trips and travel expenditures.

To further explore these trends and interact with tourism data, please visit the Frontier Counts: Interactive Dashboard .

Did you know?

Domestic travel.

• From January to September 2023, Canadian residents took 219.2 million trips within Canada (up 3.0% from the same period in 2019) and spent $58.8 billion on domestic travel (+28.7% compared with  2019) Note . The top three domestic expenditure categories were accommodations ($12.5 billion), vehicle operations ($11.2 billion), and spending in restaurants and bars ($9.8 billion).

Outbound travel

• From January to November 2023, Canadian residents returned from 43.4 million trips abroad (countries outside of Canada), representing 83.9% of the pre-pandemic level from 2019. For the first nine months of 2023, the main reason Canadian residents travelled abroad was for holidays, leisure, or recreation, followed by visiting friends and family.
• From January to November 2023, Canadian residents returned from 8.9 million overseas trips (countries outside of Canada and the United States of America). From January to September 2023, the top five destinations were Mexico (1.2 million trips), France (543,000), Dominican Republic (485,100), the United Kingdom (443,500), and Cuba (397,300). During the same nine months, total overseas travel expenditures reached $15.4 billion (+0.6% compared with the same period in 2019), with accommodations as the top spending category ($7.0 billion).

Inbound travel

• From January to November 2023, non-resident visitors to Canada totalled 25.2 million, representing 83.4% of the pre-pandemic level from the same period in 2019. Ontario, British Columbia, Quebec, and Alberta were the most-visited provinces.
• From January to November 2023, overseas residents visiting Canada (5.5 million) reached 79.3% of 2019 levels, with most arrivals (79.2%) being by air. During those 11 months, the top five overseas countries visiting Canada were the United Kingdom (730,100), France (571,100), Mexico (526,200), India (395,500), and Germany (309,600). From January to November 2023, trips to Canada by European residents reached 80.8% of trips recorded in 2019, while trips taken to Canada by residents of Asia reached 64.2% of those recorded in 2019. Using preliminary numbers for the first half of 2023, total travel spending by overseas residents fell by 10.7% ($4.5 billion) when compared with the pre-pandemic level from 2019.

Frontier Counts National Travel Survey Visitor Travel Survey

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From Bondi Beach to Uluru, how climate crisis is threatening Australia’s iconic tourist destinations

Half of country’s major tourism spots already face high risk of disasters, new assessment says, article bookmarked.

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Nearly two-thirds of Australia ’s most famous tourist attractions , from Bondi Beach to Uluru , may be under threat from the climate crisis by 2050, a new report says.

The Climate Risk Index report, released by Zurich Financial Services Australia and economics consulting firm Mandala Partners on Monday, shows that at least half of the 178 major tourism spots across the country already face high risk from disasters.

These include national parks, beaches, and airports, with the situation expected to worsen as global temperatures rise. By 2050, the number of sites at risk could rise to between 55 per cent and 68 per cent, depending on the scale of warming.

If global temperatures rise by 2C , as projected by moderate scenarios, 55 per cent of the country’s tourism sites will be vulnerable. If the planet warms by 3C, an extreme scenario, up to 68 per cent of the sites could experience severe climate impacts by mid-century.

Queensland ’s Daintree Rainforest is one area facing extreme peril . Rising temperatures and flooding are already affecting the delicate ecosystem. The risks posed by bushfires , floods and extreme weather could permanently alter the landscape and make some areas inaccessible to tourists.

The Kakadu National Park in the Northern Territory, a Unesco World Heritage site, is also at risk, with flooding and bushfires threatening its unique biodiversity.

The popular Bondi Beach is one of the many coastal areas at risk from the combined effects of rising sea levels, storms, and coastal erosion.

“Australia’s tourism assets not only play a significant role in an increasingly diverse visitor economy but are collectively central to our national identity,” Justin Delaney, CEO of Zurich Australia and New Zealand, said.

The tourism industry contributes $170bn a year to the economy and supports over 620,000 jobs. If a disaster like the 2019–20 Black Summer bushfires struck again, the country could lose up to 176,000 such jobs, some 65 per cent in regions where many of the natural attractions are located, the report says.

“In Australia we have focused a lot on how to reduce carbon emissions but less on how to prepare for the physical impacts of climate change that we are already seeing: tourist attractions destroyed by bushfires, tourism sites made inaccessible by floods, manmade attractions damaged by hail and airports closed because of extreme winds,” said Adam Triggs, partner at Mandala Partners.

The report classifies all 31 of Australia’s busiest airports as high-risk for climate disasters, with 94 per cent in the most extreme risk category.

Airports, essential for transporting tourists to and from these iconic locations, face severe threats from storms, winds, and extreme heat, which can cause flight disruptions, damage to infrastructure, and broader impacts on supply chains. These issues will only grow as the climate crisis intensifies, it warns.

Tourism sites in Queensland are particularly at risk, with 79 per cent of the state’s sites falling in the high-risk category, the most of any region in the country.

From rainforests and national parks to beaches, Queensland’s natural beauty is also its greatest vulnerability. The states of Western Australia and the Northern Territory are similarly vulnerable, with 69 per cent and 63 per cent of their tourism assets, respectively, at high risk from the climate crisis.

Beyond airports and transport infrastructure, vineyards, botanic gardens, scenic roads, and railways are also highly susceptible to the impacts of the climate crisis.

South Australia’s Barossa Valley, renowned for its wine , faces significant risks from heatwaves, droughts and bushfires, all of which threaten the region’s wine production.

According to the report, all of Australia’s wine-growing regions fall in the highest risk category, making them among the most vulnerable manmade tourism sites.

While museums and galleries in cities like Sydney and Melbourne face lower risks due to their urban locations, natural attractions across Australia are far less resilient.

In many cases, building climate resilience in natural settings is more difficult due to the delicate ecosystems involved. For example, the Daintree Rainforest’s complex environment relies on the very climatic conditions that are changing. A hotter, drier future could drastically alter the landscape, with far-reaching consequences for both wildlife and tourism.

During the Black Summer bushfires, tourism revenues dropped by 35 per cent, costing the sector $2.8bn almost immediately. If a similar disaster struck now, the report warns, the long-term impact could be even worse.

“This analysis serves to highlight the quantum of data and insights available to understand the prevailing risk environment and to shape and prepare our collective response,” Mr Delany said.

The Independent will be revealing its Climate100 List in September and hosting an event in New York, which can be attended online.

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Tourism and transport

Overseas arrivals and departures, australia.

In July 2024:

• Short-term visitor arrivals: 658,970 – an increase of 5.4% on one year earlier
• Short-term resident returns: 1,146,340 – an increase of 15.1% on one year earlier
• Total arrivals: 1,925,260 – an increase of 10.4% on one year earlier
• Total departures: 1,650,530 – an increase of 10.4% on one year earlier

Transport: Census

• The average number of motor vehicles per household is 1.8.

673,969 households don’t have a motor vehicle, primarily amongst lone households.

91 per cent of households (91.3 per cent) reported having at least one vehicle and more than half (55.1 per cent) reported having two or more vehicles.

Cars continued to be the most popular mode of transport to get to work in every state and territory. 52.7 per cent (6,347,498 people) of the Australian workforce drove to work by car only, compared to 61.5 per cent (6,574,571 people) in 2016. 

Using trains as the sole mode of transport to get to work decreased from 488,012 in 2016 to 170,326 in 2021. 

2.5 per cent of people (306,045) walked to work. Northern Territory had the highest proportion of people who walked to work at 7.6 per cent (8,115 people).

Of the 12 million people employed on Census day, 2.5 million people (21.0 per cent) worked from home, compared to 500,000 (4.7 per cent) in 2016. 1.4 million people (11.8 per cent) didn’t go to work on Census day, compared to 1 million people (9.4 per cent) in 2016.

Overseas Travel Statistics, Provisional

Provisional estimates of overseas trips in June 2021 show:

• A total of 103,500 arrivals
• 40,500 Australian citizens arrivals (39%), 9,100 permanent visa holders (9%), 43,800 New Zealand citizens (42%) and 10,900 temporary visa holders (11%)
• A total of 99,500 departures

Motor Vehicle Census, Australia

• There were 20.1 million registered motor vehicles as at 31 January 2021.
• The national fleet increased by 1.7% from 2020 to 2021.
• Toyota topped the list of passenger vehicles for the 16th consecutive year with 3.0 million registrations.
• Diesel vehicles increased to 26.4% of the national fleet, up from 20.9% in 2016.

Survey of Motor Vehicle Use, Australia

• 19,768,518 estimated number of vehicles
• 238,499 million kilometres travelled, an average of 12.1 thousand kilometres per vehicle
• 33,019 megalitres of fuel consumed
• 223,949 million tonne-kilometres of freight moved

Sales of New Motor Vehicles

Contains monthly information on sales of new motor vehicles in each state/territory sourced from the Federal Chamber of Automotive Industries

Tourist Accommodation, Australia

This release contains information on the supply of, and demand for, tourist accommodation facilities

Tourist Accommodation, Small Area Data, Australia

Information on the supply and demand for tourist accommodation facilities including number of establishments and occupancy by type and star rating

Overseas arrivals and departures, Australia - 2023-24 financial year

Australia’s journey to work, electric passenger vehicle use, experimental estimates, microdata and tablebuilder, view available microdata and tablebuilder.

We can provide access to detailed, customisable data on selected topics.

Australia's Top Tourism Towns for 2024 have been revealed

By Kristine Tarbert | 2 days ago

Devonport in Tasmania has been crowned Australia's Top Tourism Town for 2024, winning gold in the titular award category, during a ceremony at Parliament House in Canberra.

Exmouth in Western Australia won gold in the Small Tourism Town category, with Huskisson in New South Wales taking home Gold in the Tiny Tourism Town category.

Australia's Top Tourism Town Awards celebrate the regional towns that help shape the landscape of Australian tourism, with national finalists determined from the Gold winners from each state and territory.

READ MORE: These are the best beaches in the world for relaxing

The award categories include Top Tourism Town (population over 5,000), Small Tourism Town (population under 5,000 but over 1,500), and Tiny Tourism Town (population under 1,500).

Surprisingly, Queensland featured only once in the top three of all categories. Roma was took out bronze for Top Tourism Town, behind Bendigo, Victoria in silver.

Daylesford, Victoria, was awarded silver in the Small Tourism Town category, followed by Richmond, Tasmania in bronze. Richmond was actually crowned Australia's 'most beautiful town' last month as well.

Tasmania was the only state to feature in all three categories.

Stanley was awarded silver in the Tiny Tourism Town category, with Gundaroo in Canberra rounding out the top three.

READ MORE: 'I stayed in one of the most unique holiday home rentals in the NSW wine region'

"Each of the winning towns are a treasure trove of unique experiences, where stunning landscapes, vibrant communities, and rich heritage come together to create unforgettable journeys," Erin McLeod, CEO of the Australian Tourism Industry Council. said.

2024 Top Tourism Town Winners

• GOLD – Devonport, TAS
• SILVER – Bendigo, VIC
• BRONZE – Roma, QLD​

2024 Small Tourism Town Winners

• GOLD – Exmouth, WA
• SILVER – Daylesford, VIC
• BRONZE – Richmond, TAS

2024 Tiny Tourism Town Winners

• GOLD – Huskisson, NSW
• SILVER – Stanley, TAS
• BRONZE – Gundaroo, ACT

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Tourism in Australia continues to be a driver of growth for the Australian economy, with domestic and international tourism spend totalling $122 billion in 2018-19.

In the financial year 2018–19, Australia generated $60.8 billion in direct tourism gross domestic product (GDP). This represents a growth of 3.5 per cent over the previous year – faster than the national GDP growth. Tourism also directly employed 666,000 Australians making up 5 per cent of Australia’s workforce.

44 cents of every tourism dollar were spent in regional destinations and tourism was Australia’s fourth largest exporting industry, accounting for 8.2 per cent of Australia’s exports earnings.

There are now more than 1.4 billion international travellers globally, spending US$1.5 trillion per year. In 2018-19, 9.3 million international visitors arrived in Australia, an increase of 3.0 per cent compared to the previous year. Australia is currently one of the highest yielding destinations in the world, with international visitors spending $44.6 billion in 2018-19 compared to the previous year, a growth of 5 per cent.

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Acknowledgement of Country

We acknowledge the Traditional Aboriginal and Torres Strait Islander Owners of the land, sea and waters of the Australian continent, and recognise their custodianship of culture and Country for over 60,000 years.

*Disclaimer:  The information on this website is presented in good faith and on the basis that Tourism Australia, nor their agents or employees, are liable (whether by reason of error, omission, negligence, lack of care or otherwise) to any person for any damage or loss whatsoever which has occurred or may occur in relation to that person taking or not taking (as the case may be) action in respect of any statement, information or advice given in this website. Tourism Australia wishes to advise people of Aboriginal and Torres Strait Islander descent that this website may contain images of persons now deceased.

Data and research

Tourism Research Australia reports available to view or download.

Featured reports

State of the industry.

Visitor Economy Facts and Figures

State Tourism Satellite Account

Showing all recent reports

Domestic regional mobility data

7 August 2024

Monthly mobility data to report on regional visitor movement.

Regional Tourism Satellite Account 2022-23

The Regional Tourism Satellite Accounts present annual data for Australia’s tourism regions.

International Visitor Survey (IVS) results March 2024

26 June 2024

Annual and quarterly International Visitor Survey results providing statistics on international visitors in Australia.

National Visitor Survey (NVS) results March 2024

The National Visitor Survey results provide annual and quarterly statistics on how Australian residents travel in Australia.

Tourism labour force statistics March 2024

14 June 2024

Quarterly labour force report analysing changes in the number of filled tourism jobs.

Accessible Tourism in Australia - Key Insights

23 May 2024

What are the travel tastes and tourism habits of Australians with a disability or long-term illness? By sharing fresh data, TRA aims to help tourism providers better understand the accessibility market and its potential.

International Visitor Survey (IVS) results December 2023

27 March 2024

National Visitor Survey (NVS) results December 2023

Tourism labour force statistics december 2023.

15 March 2024

International Visitor Survey (IVS) monthly snapshot December 2023

8 March 2024

Tourism Research Australia’s monthly snapshots estimate tourism activity.

International Visitor Survey (IVS) monthly snapshot November 2023

9 February 2024

International Visitor Survey (IVS) monthly snapshot October 2023

12 January 2024

National Visitor Survey (NVS) monthly snapshot October 2023

National visitor survey (nvs) monthly snapshot november 2023, national visitor survey (nvs) monthly snapshot december 2023, national visitor survey (nvs) results september 2023.

20 December 2023

International Visitor Survey (IVS) results September 2023

Tourism workforce report.

11 December 2023

A status update on the workforce in Australia’s visitor economy.

International Visitor Survey (IVS) monthly snapshot September 2023

8 December 2023

National Visitor Survey (NVS) monthly snapshot September 2023

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